TNP Conference 2013 The Casanova Strategy: getting paid for love
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The National Partnership Conference 2013 Tony Vidler Getting paid for love! Getting paid for love!
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There are only 2 ways to get more revenue: get more leads, or get better at converting the ones you do get. This quick business session explores both, but with a particular emphasis upon finding the missing money from poor lead conversion.
Transcript of TNP Conference 2013 The Casanova Strategy: getting paid for love
The National Partnership Conference 2013 Tony Vidler
Getting paid for Getting paid for love!love!
Would you like more leads....Or to find another $400,000 in your business? Or both?
Super Profit Formula:
The QUANTITY (no of prospects x conversion rate)
X QUALITY (no sales/client x average sale/client)
X LEVERAGE (systems/capital/etc – time & capacity) X MARGINS (cost of sales + expenses as %)
= SUPER PROFIT
Key stats Year Total
Phone Calls 600
Appts Made 240
INTERVIEWS 216
CLOSING 160
Avg Sale 1500
NO of SALES 80
API 120,000
COMM $216,000
Phone Ratio 2.50
Calls to Closing Int's 3.75
Closing Ratio's 2.00
AP per Sale $1,500
Call Value $360.00
C.I. Value $1,350.00
Where is the missing money?
ATTENTION
INTEREST(Intrigue...)
DESIRE...
ACTION
Publicity, Advertising, or Presence
Google you
View LinkedIN & website
ViewsVideo
Listen to Podcast or webinar
Download Whitepaper
Newsletter or ezinesubscription
Follows on Social Media
Follow Blog
1 on 1 interaction SALES PROCESS
Engagement Marketing for Professionals
Know…Like….Trust…doesn’t happen in one contact!
Modern Prospecting & Engagement
The Marketing Casanova’s Love Tactics
1. Love LinkedIN – network & prospect
1. Content rich website – Love giving good content
1. Branded email marketing – Love those who once loved you
2. Blog once per week – Love helping & guiding
3. COI/referred lead system – True Love!
