Post on 15-Jul-2015
From Local to Global:
Unlocking the Power of Culture
P R E S E N T E D A T :
T H E C O O P E R A T I Z E T R A V E L M A R K E T I N G S U M M I T
J A N U A R Y 2 0 1 5
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Meet Magatte
• Born in Senegal, West Africa
• Grew up in Europe
• Drawn to the United States
– Ended up living, marrying and working in
the US
– Fell in love with US culture
• But, something was missing…
• The meaning of Tiossan: The Origins
of Culture & Humanity
• Each product has been carefully
crafted using the finest, most healing
and nourishing natural ingredients
Africa has to offer.
• Ellativa(tm): the unique healing
complex that combines Black Seed
Oil - a focal point of many traditional
remedies - with an exclusive blend of
essential oils and other natural
ingredients to deliver healthy, radiant
skin.
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Bringing Senegal to the world
One of West Africa's most popular destinations,
Senegal is culturally rich, famous for its excellent
musicians, artists and story tellers, fine beaches,
beautiful colonial towns, lagoons and rivers.
Embracing the local spirituality and Senegal’s natural
healing plants and botanicals, Senegalese traditional
healers have produced effective and gentle healing
formulations that Tiossan is offering to the world.
The Beauty of Senegal
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• Tiossan is dedicated to supporting
and healing the Senegalese
community, just as it supports and
heals the skin of every Tiossan user.
10% of the profits from every Tiossan
purchase is devoted to creating
innovative schools in Senegal.
• Committed to job creation in Africa:
progressing toward vertical
integration in production.
Beauty with Purpose
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Target market: American “Cultural
Creatives”
Target market values: unique, authentic but
polished experiences
Tiossan’sdifferentiator:
something new from an exotic
country
Why Senegal: beautiful beaches, pink lake, creative
culture, healing traditions
Tiossan branding: images, stories,
and collaborations with other
Senegalese brands to establish the
culture
Tiossan has built it’s brand on these questions
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