Brian Alberg Presentation at The Travel Marketing Summit 2015
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Transcript of Brian Alberg Presentation at The Travel Marketing Summit 2015
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INSPIRATION THROUGH FOOD:
Bringing Food Culture to the Head of the Table
Founding Chair
Brian Alberg,
Executive Chef and Vice President Food &
Beverage
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Importance of Food Tourism
The World Food Travel Association reports a few compelling statistics:
• American foodies spend nearly $100,000 per minute,
every minute of the day, on food and drink when
traveling.
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• 27 million leisure travelers have
participated in culinary-related travel
in the last 3 years.
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• Direct economic impact
on food tourism in theU.S. is at $32 billion.
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Photo credit Angela Cardinali
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Photo credits Angela Cardinali
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Photo credit Angela Cardinali
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The Berkshire Food Landscape
• Home to award-winning Berkshire Mountain Bakery,
Berkshire Blue Cheese, Barrington Coffee Roasters,
Berkshire Mountain Distillers, Cricket Creek Farm, High Lawn
Farm and No. Six Depot Roastery & Cafe.
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• Small food businesses offer authenticity,unique products,local personalities
and interesting stories.
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Photo courtesy of Berkshire Mountain Bakery
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Photo courtesy of Berle Farm
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Photo credit Angela Cardinali
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Photo credit Angela Cardinali
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Photo credit Angela Cardinali
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Photo credit Angela Cardinali
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Photo credit Angela Cardinali
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Benefits of Berkshire Food Tourism
• Tap into growing tourism niche• Reach a younger demographic• Grow tourism-related business
• Build shoulder seasons• Create opportunities for repeat
visits• Share our rich agricultural
history• Preserve our beautiful landscape
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Photo credit Angela Cardinali
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Photo credit Angela Cardinali
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Photo credit Angela Cardinali
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Photo credit Angela Cardinali
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Photo courtesy of Cricket Creek Farm
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Photo credit Angela Cardinali
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Photo credit Angela Cardinali
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Photo credit Angela Cardinali
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Photo credit Angela Cardinali
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Berkshire Farm & Table promotes food culture in our region:
• We share the unique stories of our chefs, food makers and farmers• We produce high quality food events and guides to food experiences • We gain positive attention in national media outlets
Our work advances food as another reason to explore and savor the Berkshires.
Building food tourism contributes to economic development which preserves the beauty of our landscape,
enhances our quality of life and provides visitors with a richer, fuller experience.
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Photo credit Angela Cardinali
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Photo credit Angela Cardinali
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Photo credit Angela Cardinali
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Photo credit Angela Cardinali
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Photo credit Angela Cardinali
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Photo credit Angela Cardinali
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Photo credit Angela Cardinali
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Photo credit Angela Cardinali
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Photo credit Angela Cardinali
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Photo credit Angela Cardinali
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IN THE MEDIA
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Photo credit Angela Cardinali
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James Beard Team Dinners
Photo credit Edward Acker
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Photo credit Angela Cardinali
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Photo credit Robin Dorian
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Photo credit Angela Cardinali
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Outstanding in the Field at Indian Line Farm,
the first CSA in North America (2012)
Photo credit John Dolan
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Photo credits John Dolan
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Photo credit Angela Cardinali
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Photo credit Tim Newman
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Photo credit Angela Cardinali
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Photo credits John Dolan
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Photo credit Angela Cardinali
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Photo credit Angela Cardinali
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Photo credit Angela Cardinali
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Photo credits John Dolan
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EVENTS & EXPERIENCES
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Photo credit Angela Cardinali
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Photo credits Angela Cardinali
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Taste Trails
Cheese & CharcuterieBeer & CiderMap illustrations by John S. Dykes, courtesy of Berkshire
Magazine
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Photo credits Angela Cardinali
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Taking Berkshire Food Culture on the Road
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Berkshire Farm & Table Partnerships
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TasteBerkshires Media Event in NYC
Photo credits Bill Wright
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Photo credits Angela Cardinali
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Great Content is Key• Video creates an emotional connection
and has the ability to be shared onmany social platforms.
• A Google survey revealed 45% ofleisure travelers said travel videosinfluenced them to book a trip. That number jumped to 74% for affluent travelers.
• YouTube is the second-largest search engine after Google. Your customers are using it to research and plan their trips.
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www.findeatdrink.com
My Backyard. My Berkshires.Video created & produced by
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