Post on 01-Apr-2015
• Tickets and tags• Shelf edge labels• Barkers• Regular promotions• Seasonal promotions• In-store announcements• Large format posters• Product labels• Ad-hoc notices
Retail printing with EnSignApplications
Retail printing with EnSignImage Computer Systems
• Tickets and tags• Shelf edge labels• Barkers• Regular promotions• Seasonal promotions• In-store announcements• Large format posters• Product labels• Ad-hoc notices
Retail printing with EnSignApplications
Retail printing with EnSignRequirements
• Quality of presentation• Brand consistency• Legibility• Trading Standards compliance• Accuracy of information• Updatability• Replacement of lost/damaged signs
• Dedicated PoS printing application• 15 years’ experience• Simple WYSIWYG interface• Integrates with any data source• Output to any Windows printer
Retail printing with EnSignIntroducing EnSign
Retail printing with EnSignDesigning with EnSign
• Corporate fonts• Images• Barcodes• Price formatting• Strike throughs (eg. ‘was’ price)• Calculations (eg. price, weight, VAT)• Coercion (eg. upper/lower case)
Retail printing with EnSignShelf Edge Labels
Typical label generated by EPoS system Label generated using EnSign template
Retail printing with EnSignDatabase integration
EnSign template Product database
Retail printing with EnSignHead Office Promotions with EnSign
Head Office
Automatic typesetting
• Copy fitting• Justification• Kerning• Price formatting• Coercion (eg. upper/lower case)• Strike throughs (eg. ‘was’ price)
Retail printing with EnSignHead Office Promotions with EnSign
Head Office
Real-time calculations
• Spellchecking• Price formatting• Calculations (eg. price, weight, VAT)
Head Office
Retail printing with EnSignHead Office Promotions with EnSign
Retail printing with EnSignHead Office Promotions with EnSign
Head Office
Head Office
Retail printing with EnSignHead Office Promotions with EnSign
Head Office
Retail printing with EnSignHead Office Promotions with EnSign
Head Office
Retail printing with EnSignHead Office Promotions with EnSign
PoS printed and distributed to store network
Head Office
Retail printing with EnSignHead Office Promotions with EnSign
Head Office PoS electronically distributed to store networkand printed on-site
Retail printing with EnSignHead Office Promotions – traditional model
Promotions database
Retail printing with EnSignHead Office Promotions – traditional model
Promotions database
Type setting
Retail printing with EnSignHead Office Promotions – traditional model
Promotions database
Type setting Proofs
Retail printing with EnSignHead Office Promotions – traditional model
Promotions database
Type setting Proofs
Revisions
Retail printing with EnSignHead Office Promotions – traditional model
Promotions database
Type setting Proofs
Revisions
Printing
Retail printing with EnSignHead Office Promotions – traditional model
Promotions database
Type setting Proofs
Revisions
PrintingDeliveryto store
Retail printing with EnSignHead Office Promotions – traditional model
Promotions database
Type setting Proofs
Revisions
4-6 weeks
PrintingDeliveryto store
Retail printing with EnSignHead Office Promotions – traditional model
Promotions database 1 day
Retail printing with EnSignGeneral benefits
• Total control of store-level PoS from Head Office• Ability to react to market conditions more efficiently• Instant, on-screen proofing• No costly and time-consuming typesetting phase• Quality of presentation ensured throughout store network• Trading Standards compliance maintained• Accuracy of information ensured• Brand image maintained• Third party integration tools available: EnGine / EnView
Retail printing with EnSignBenefits of in-store printing
• Lead-time for promotions reduced to just a few days• Promotional budgets reduced by up to 60%• Competitive advantage through on-demand availability• Less waste• Reprints of lost or damaged signage in-store• Ability to print on-brand store specific signs and notices