Joe KoufmanVP of BD and MarketingEngauge Digital

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Follow us and ask questions by using “hash tag”:

#ticketsummit

http://twitter.com/#search?q=%23ticketsummit

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Forrester Forecast: US Online Secondary Ticket Sales, 2007 To 2012 (February 2009)

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The Online Secondary Ticketing Market Is Fragmented (Forrester 2009)

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First a Poll

• Raise your hand if you have watched a YouTube video.

• Raise your hand if you are on Facebook.

• Raise your hand if you are on LinkedIn.

• Raise your hand if you have a blog on your website.

• Raise your hand if you Tweet (or even know what that is)...

• Raise your hand if you are on 5 or more Social Networking sites. 10?

• Raise your hand if your company has a presence on Social Networks.

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What is Social Networking?

Social Networking is a Web 2.0 phenomenon in which people can connect with one another via new tools on the internet.

The Web is no longer just about linking to information, it is also about linking people to each other.

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Web 1.0 - Broadcast

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Web 2.0 – Dialog

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Your customers are using Social Networking sites,

are you there?

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Web 2.0 Sites

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What matters most:

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Top Social Networking Sites

Source: comScore, December 2008

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Size / Growth of Twitter

Population = about 10,000,000

VS.

Both = 1,000,000 followers

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Twitter – Twitter Users More Active Music Consumers

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Twitter – See Tickets

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Twitter – SeatsPro.com

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Twitter – MyCityRocks.com

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Size of Facebook

Population = 200,000,000

+Population = 159,000,000

Source: TechCrunch, December 2008

+

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Agenda

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Facebook – SaveFans

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Blog – ClickitTicket.com

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Flickr

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YouTube

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LinkedIn

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MySpace

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US Media Spend (Online and Total) by Year

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US Media Spend (Online and Total) by Year

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Resources

•http://www.CommonCraft.com

Read these blogs:•http://Blog.Engauge.com

•http://SethGodin.typepad.com•http://ChrisBrogan.com•http://SocialMediaEcosystem.blogspot.com•http://BloombergMarketing.blogs.com•http://EmpoweringConcepts.net

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Thank You!

Joe KoufmanVice President of Business Development and Marketing

Engauge DigitalJKoufman@engauge.com

404.601.4367

Twitter.com/GumboShowJoeFacebook.com/JoeKoufman

LinkedIn.com/in/JoeKoufman