Engauge 25 Big Ideas - iStrategy Chicago 2012
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25 Big Ideas for Connecting Digital & Physical @NICOLA_SMITH22
description
25 Big Ideas for Connecting the Physical and digital
Transcript of Engauge 25 Big Ideas - iStrategy Chicago 2012
25 Big Ideas for Connecting Digital & Physical @NICOLA_SMITH22
20 Big Ideas for Connecting Digital & Physical @NICOLA_SMITH22
We build too many walls and not enough bridges.
Isaac Newton
IN-HOME IN-STORE OUT OF HOME
ComputerTabletMobile
Connected TVPrint
Connected Products/AppliancesGaming Devices
MobileTouchscreens
KiosksStorefrontsPOP Signage
TabletMobile Wallet
BillboardsMobile
Projection MappingKiosks
DOOH ScreensPrint
The 3 C’s CONTENT - Brands are now content creators and curators; different interaction points offer opportunities for different types of content
CUSTOMIZATION - Personalization of content and messaging can help to create relevant connections; the more relevant, the more impactful
CONTEXT - What are the circumstances in which it makes the most sense for users to interactive with your brand or messaging?
IN-HOME
INTERACTIVE PRINT ADS#1
ONLINE VIDEO CAN PROMOTE PHYSICAL CONTENT
#2
EXPERIMENT WITH DIGITAL PAPER #3
TURN DIGITAL ASPIRATION INTO REAL WORLD INSPIRATION
#4
EXTEND YOUR 30 SECOND SPOT INTO THE DIGITAL SPACE
#5
FROM PHYSICAL CATALOGUE TO MOBILE PURCHASE
#6
IN-STORE
THE NEW ROLE OF RETAIL#7
POP-UP STORES FOR ECOMMERCE
#8
AUGMENT THE DRESSING ROOM EXPERIENCE
#9
DIGITAL “LIKES” = REAL WORLD INFLUENCE
#10
INSTANT “BUY AND TELL”#11
haul |hôl| (noun; verb)a testimonial video, or the act of creating a video that shows off a new purchase; this can be the purchase of a product or service, and is generally shared via social media:
she was so stoked with her fabulous new eye makeup, she couldn’t wait to haul it.
ENABLE SLACKTIVISM#12
OUT OF HOME
AUGMENT THE REAL WORLD #13
CHECK-IN TO REAL WORLD REWARDS
#14
LOCATION, LOCATION, LOCATION
#15
VIRTUAL SHOPPING IN PHYSICAL SPACES
#16
REAL WORLD “LIKING”
#17
EMERGING
ONLINE CREATIVITY = REAL WORLD PRODUCTS
#18
PHYSICAL OBJECTS CONTROL DIGITAL CONTENT
#19
PERSONALIZATION THROUGH 3D PRINTING
#20
Take Aways • Build bridges
• One size does NOT fit all
• Context should drive execution
• Tailor execution to user expectation
• Provide unique utility or experiences
• Reserve budget for experimentation and exploration
THANK YOU!
@NICOLA_SMITH22
CONNECTIVITY DRIVES UTILITY
#21
TURN PHYSICAL SPACES INTO DIGITAL EXPERIENCES
#22
USE DIGITAL TO HELP CUSTOMERS LOOK INSIDE
#23
THE OTHER “MOBILE” DEVICE#24
GAMING CAN SOLVE REAL WORLD PROBLEMS
#25
