Creative Fire DrillsLet’s think fast on a few brands.

Agencies call this process:

- Brainstorm- Rumble- Jam Session- Ideation- Lightening Round

Why do we do this?

- Create as many ideas as possible- Quantity Quality- Flexes the right side of your brain- Preps for thinking-on-your-feet- Pitches- Last-minute client request- ECD wants more ideas

If you want to learn more, there’s a book.

“The Do-It-Yourself Lobotomy: Open Your Mind to Greater Creative Thinking” by Tom Monahan

“100 mph thinking”

We will have 3 fire drills for 3 different brands.Each round will last 10 minutes.

- Work solo- Write 1 idea on each post-it- Write as many as you can- Do not edit yourself- Ask yourself, “What If?” to start each idea

Fire Drill #1

In 1948, 25-year-old Charles Lazarus turned his dream of creating a child-oriented business into a reality.

Toys R Us invented the toy store category over 65 years ago.

But the company didn’t see this coming:

Amazon + Walmart- Deep discounts

Springboard: Long live the joy of the toy store.

After all, Toys R Us is the biggest toy store there is.

Springboard: Long live the joy of the toy store.

Toys are emotional…Start thinking!

Fire Drill #2

- Created in 1969- Comes in 6 flavors

- White (Freshmint), Orange, Blue (Powermint), Red (Wild Cherry), Wintergreen, Cinnamon Spice

- More than 40 billion people worldwide eat Tic Tacs every day

Create a campaign for Tic Tacs

Tic Tac mints are playful, fun…fresh entertainment for your mouth

Fire Drill #3

The Elio MissionTo provide a fun-to-drive, super-economical, personal transportation alternative, based on a list of consumer focused “must-haves” that keep our vehicles affordable, safe, and environmentally friendly.

We are committed to the American dream, creating American jobs, and bringing American automotive ingenuity to every vehicle we build.

Specs:- 84 mpg

(drive from NYC to Detroit)

- Only $6,800!- Made in USA- 3-wheeled

(seats 2)- Comes in 7 colors

Create a campaign to let commuters (who drive to work) know about the awesomeness of The Elio.