RECEIVER DRILLS OFFENSIVE LINE DRILLS RUNNING BACK DRILLS QUARTERBACK DRILLS TEAM DRILLS
Thinking Fast with Fire Drills
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Transcript of Thinking Fast with Fire Drills
Creative Fire DrillsLet’s think fast on a few brands.
Agencies call this process:
- Brainstorm- Rumble- Jam Session- Ideation- Lightening Round
Why do we do this?
- Create as many ideas as possible- Quantity Quality- Flexes the right side of your brain- Preps for thinking-on-your-feet- Pitches- Last-minute client request- ECD wants more ideas
If you want to learn more, there’s a book.
“The Do-It-Yourself Lobotomy: Open Your Mind to Greater Creative Thinking” by Tom Monahan
“100 mph thinking”
We will have 3 fire drills for 3 different brands.Each round will last 10 minutes.
- Work solo- Write 1 idea on each post-it- Write as many as you can- Do not edit yourself- Ask yourself, “What If?” to start each idea
Fire Drill #1
In 1948, 25-year-old Charles Lazarus turned his dream of creating a child-oriented business into a reality.
Toys R Us invented the toy store category over 65 years ago.
But the company didn’t see this coming:
Amazon + Walmart- Deep discounts
Springboard: Long live the joy of the toy store.
After all, Toys R Us is the biggest toy store there is.
Springboard: Long live the joy of the toy store.
Toys are emotional…Start thinking!
Fire Drill #2
- Created in 1969- Comes in 6 flavors
- White (Freshmint), Orange, Blue (Powermint), Red (Wild Cherry), Wintergreen, Cinnamon Spice
- More than 40 billion people worldwide eat Tic Tacs every day
Create a campaign for Tic Tacs
Tic Tac mints are playful, fun…fresh entertainment for your mouth
Fire Drill #3
The Elio MissionTo provide a fun-to-drive, super-economical, personal transportation alternative, based on a list of consumer focused “must-haves” that keep our vehicles affordable, safe, and environmentally friendly.
We are committed to the American dream, creating American jobs, and bringing American automotive ingenuity to every vehicle we build.
Specs:- 84 mpg
(drive from NYC to Detroit)
- Only $6,800!- Made in USA- 3-wheeled
(seats 2)- Comes in 7 colors
Create a campaign to let commuters (who drive to work) know about the awesomeness of The Elio.