GROUP MEMBERS : SIDRA JABEEN RISHEM SYED

Meaning"Think globally, act locally" urges people to consider the health of the entire planet and to take action in their own communities and cities.

The term is also used in business strategy, where multinational corporations are encouraged to build local roots. This is sometimes expressed by converging the words "global" and "local" into the single word “glocal" a term used by several companies.

"Think global, act local" means you have to

tailor your marketing to each geographic audience, while maintaining a global brand”.

New Successful Strategy

Think globally+

Act locally=

“glocally”

Thinking globally• You might have big dreams for

your organization, but it’s important to realistically consider your options.

• More importantly, what you’ll need out of your employees to get to those options.

Thinking globally• The first step is to consider your

organization’s goals for growth.

• Where do you currently stand?

• How many countries would you like to expand to in a reasonable amount of time?

Thinking globally• How many offices?

• What languages and cultures would be of the most benefit in those locales?

• Then match those up with your current talent pool.

The local Plan• Before thinking about who needs

to go where, think about who needs to know what.

• Most companies have no idea who

speaks what language, so it’s important to conduct a thorough survey to get a lay of the land.

The local Plan• Perhaps your situation is better than

you thought—or worse.

• Finally, start considering ways to develop that talent in the direction in which you need to go.

• Language training isn’t as daunting as it was even 10 years ago.

The local Plan• Online, always-on language

learning makes it easy for employees to study and more affordable for your organization to provide the opportunity.

• It’s much more effective to build a strong foundation from which to build a global business than to piece something together as you grow.

The local Plan• That being said, any

organization with the means and the opportunity owes it to themselves to start thinking globally—before the competition does.

In order to succeed globally, even the biggest multinationals must

think locally.

Burger King & The Body Shop

• A global brand with local branches.

• The branches are often separate franchise businesses represented by locally registered companies.

Culture & Religion

Local Celebrity as Brand Ambassador

Coca-Cola Around the World(Language)

Disney Land in Hong Kong

•Catered local Chinese taste

•Adapted local Chinese customs

•Changed the decor & settings

Thank You