Post on 09-Apr-2017
Think Big, Build SmallHow to build your startup to scale
@TrevorLongino
Head of Product, Kontakt.io
Building Lean Starts With The First Hire
The Perfect Employee
The Perfect Employee
The Most Expensive Thing You Can Do is Launch Something No One Wants
The Second Most Expensive Thing You Can Do is Launch Something You Have to Sell
Something that a business or consumer will always want
● Earn a business more money
● Help a person fulfill a basic need
Constant demand, but many competitors
EvergreenSomething that is in response to a specific need
● Employee retention programs after a reorg
● Clean water in Flint
Irregular demand, but very urgent when needed
TargetedSomething that people don’t care about even if it’s important
● Office safety planning
● Prophylactic tax planning for people
Low demand & education needed to establish why the customer should care
Irrelevant
3 Simple Tests to Guarantee* Your Success
*no actual guarantee. :P
Facebook Ads Will Tell You Possible Market Demand
The “First 10” Test
The Bought Attention Test
Sample MAU
Growth Accounting: The Short VersionMonthly Active User = MAU
This Month = t
New = New signupsRetained = Still active from last (t)
Resurrected = Not active in (t)n but active now
MAU(t) = New(t) + Retained (t) + Resurrected (t)
MAU(t)
MAU(t) = New(t) + Retained (t) + Resurrected (t)
MAU(t) - MAU(t - 1 month) = new(t) + resurrected(t) - churned(t)
Quick Ratio = (new + resurrected)/churned
http://techcrunch.com/2016/02/04/three-nearly-free-growth-hacks/
http://www.thestartersclub.com/88/
https://medium.com/swlh/diligence-at-social-capital-part-2-accounting-for-revenue-growth-551fa07dd972#.sd4jurjwk
https://medium.com/swlh/diligence-at-social-capital-part-1-accounting-for-user-growth-4a8a449fddfc#.r3j3qlwpy
http://techcrunch.com/2013/11/02/welcome-to-the-unicorn-club/
https://medium.com/@producthunt/the-ultimate-marketing-stack-for-startups-ecff2a4e701f#.qk3r6djx6
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