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Authorrsquos full name _________________________________________
Date of Birth ______________________________________________
Title _____________________________________________________
Academic Session
I declare that this thesis is Classified as
CONFIDENTIAL (Contain confidential information under the Official Secret i Act 1972)
RESTRICTED (Contains restricted information as specified by the organization where research was done)
OPEN ACCESS ( I agree that my thesis to be published as online open access)
I acknowledge that Victoria University reserves the right as follows
1 The thesis is the property of Victoria University2 The library of the Victoria University has the right to make copies for the purpose of research only3 The library has the right to make copies of the thesis for academic exchange
Certified by i
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(IC NO PASSPORT NO) NAME OF SUPERVISOR
Date Date
VICTORIA UNIVERSITY
ldquo I hereby declare that I have read this thesis and in my opinion this thesis is sufficient in terms of scope and quality for the award of the degree of Bachelor of Business Administrationrdquo
Signature helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
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THE RELATIONSHIP BETWEEN LEADERSHIP STYLE AND
MOTIVATION LEVEL
LIOW CHIA ZHENG
A thesis submitted in fulfilment of the
Requirement of the award of the
Bachelor Degree of Business Administration
VICTORIA UNIVERSITY
APRIL 2014
ii
DECLARATION
I declare that this thesis entitled ldquoThe Relationship between Leadership Style and Motivation level ldquo is the result of my own research except as cited in the references The thesis has not been accepted for any degree and is not concurrently submitted in
candidature of any other degree
Signature
Name
Date
iii
ABSTRACTS
Apple Incorporation is a multinational company that creates and sells
consumer electronics computer software and personal computers in 363 stores
worldwide with global sales of about US$16 billion The companys well-known
products like Macintosh line of computers iPod iPhone and the iPad are mainly
recognized as a source of competitive edge due to high brand awareness related to
these products Apple also sells other branded products like Mac OS X iTunes
iLife iWork Aperture Final Cut Studio Logic Studio Safari browser and iOS
People witness on average hundreds of images on a daily basis With proliferating
and interchangeable product and service offerings brands are impetus for product
purchasing Brands often express self‐identity for the consumer as well as lifestyle
status and sometimes even belonging For a brand to be successful the company
must be able to differentiate their particular brand(s) from similar brands despite the
fact that they may contain the same ingredients The companies must communicate a
corporate identity containing the core mission strategic vision and corporate culture
that the important stakeholders can recognize in order to build or maintain a
favourable relationship The main objective of this study is to analyze the importance
of using marketing strategies of branding in Apple Inc The study will help to find
out about the related benefits of branding mainly The details of the study will help
us to learn about the consumers awareness about the brand and how their loyalty can
be increased in order to gain a competitive edge Also analyzing the importance of
branding can help us to find out about the Apple brands strengths weaknesses
opportunities and threats by using SWOT analysis tool and by using STP process
we can know how to segment the market target the customers and position the
productsservices Whereas by using 4 Ps of marketing mix we can find out about
the branded product its price promotion and placement In this thesis I examine
which corporate identity the multinational company Apple Inc communicates
through selected communication material and whether it corresponds to the 15 image
iv
perceived by a group of random consumers The thesis is conducted by the means of
a quantitative analysis from a hermeneutic perspective and is based on selected
communicated material from Apple My starting point is in the two advertising
campaigns ldquoThink Differentrdquo and ldquoWhy Yoursquoll Love a Macrdquo and two statements
from former Chief Executive Officer (CEO) John Sculley and existing CEO Steve
Jobs Furthermore I made a personal consumer study in 20 shape of a questionnaire
Therefore since the competition in the technology industry is increasing A study on
using marketing strategy of branding in Apple will help the company in staying at
the top of consumers mind to cope up with the changes to gain competitive edge to
attain goals set by the company to make improvements for the future related to
products its pricing strategy communications used to promote and the placement of
the product Therefore it will help us to evaluate whether branding will affect Apple
Incs success rate or notFinally I have investigate the relationship between
Leadership Style and Motivation level All of the results that I obtain are clearly
stated in the thesis below
v
TABLE OF CONTENTS
CHAPTER TITLE PAGE
DECLARATIONii
ABSTRACTSiii
Table of Contentsv
LIST OF TABLESvii
LIST OF FIGURESviii
1 INTRODUCTION1
11
Background 1
12 Problem statement8
13 Significant of the Study10
2 LITERATURE REVIEW14
21 Definition and motivation theory14
22 Definition concept and Leadership Theory16
23 Path Goal Theory17
24 Need for Achievement Theory20
25 Directive Leadership Style21
26 Supportive Leadership Style22
27 Participative Leadership Style23
28 Achievement Oriented Leadership Style25
29 Relationship between Leadership Styles and Motivation26
3 METHODOLOGY27
31 Research Design27
vi
32 Population and Sampling Technique28
4 RESEARCH FINDING29
41 Response Rate30
42 Descriptive Demographic Profile30
43 Descriptive Analysis31
44 Reliability Analysis35
45 Correlation Matrix36
46 Regression Analysis37
5 CONCLUSION AND RECOMMENDATION40
51 Introduction40
52 Discussion of Finding40
53 Limitation of Study41
54 Suggestions for Future Research42
55 Conclusion47
6 REFERENCES48
Appendices 51
vii
LIST OF TABLES
TABLE NO TITLE PAGE
41 Demographic Profile
30
42 Leadership style
32
43 Reliability Analysis 35
44 Reliability Test 35
45 Correlation between leadership styles and the level of staff motivation 37
46 Multiple Regression Analysis 38
viii
LIST OF FIGURES
FIGURE NO TITLE PAGE
31 Required Sample Size
1
1
CHAPTER 1
INTRODUCTION
11 BACKGROUND
Its ironic that when you ask leadersmdasheven good onesmdashwhat constitutes
leadership you often get vague disparate and vapid responses Youd think that of
all people this population would offer crisp and concrete definitions of their own
crucial work Instead you get references to energizing visioning pathfinding
modeling and a dozen other tangents of real leadershipmdashbut almost no reference to
the central task of leaders influencing
This is especially disconcerting in an era where Fortune 500 companies are
crumbling under the weight of financial strain and once powerful and confident
leaders are crawling to Washington begging for bailouts The vast majority of todays
crises are the natural consequence of ineffective or misdirected influence Either
leaders have been incapable of influencing their employees to create value for
customers (eg the US auto industry) or theyve exerted influence that has driven
2
employees to unconscionable behavior bringing the global economy to its knees (ie
the financial sector) Today more than ever we ought to see clearly that leadership
isnt a combination of fuzzy concepts and proclivities Leaders are responsible for
intelligently and ethically influencing behavior in a way that creates value
Fortunately not all leaders are missing the mark I recently met one of the
few leaders who in my experience has a concrete expression of leadership on the tip
of his tongue Tim Tassopoulos chief operating officer of Chik-fil-A says it this
way Leadership is intentional influence
I couldnt agree more For 20 years my colleagues and I have worked with
leaders to help them increase their capacity for influencing change But it came as a
surprise to us that prior to helping them learn how to influence we had to draw their
attention to it as their core work
Tim on the other hand understands that it all comes down to whether one of
his 50000 front-line associates with a few discretionary minutes decides to lean
against a wall or walk out to the dining area and clean tables Tims success or failure
as a leader does not come down to whether he is charismatic visionary or
inspirational It comes down to whether at the end of the day people behave in ways
that improve results Period
With that said the second biggest problem leaders face is that few of them
have any systematic way of even thinking aboutmdashmuch less practicingmdashinfluence
Oh we complain about it a lot All leaders can point to dysfunctional political
unproductive behaviors in their organizations For example
Fiefdoms Most leaders complain that people in their companies put the
interests of their department over the interests of the company In one Fortune 500
company the training department encouraged a vendor to sue another division of the
company to prevent that division from cutting separate deals with the vendor which
would have threatened the training departments monopoly
Compliance In US hospitals 2 million patients will be infected this year by
the very caregivers who are trying to heal them An enormous percentage of these
infections could be avoided if leaders could just find a way to influence people to
wash their hands consistently Compliance rates today hover somewhere between
30 and 50
Silence More than 90 of respondents in a recent study we conducted at
VitalSmarts reported they are currently working on a cross-functional initiative that
3
they are certain will fail Our research showed that the primary cause of these failures
is silence People see lots of problems in their initiatives but they work in
organizations where its not OK to speak up about them Our study found that this
pattern of problem behavior is a root cause of more than 85 of project failures
Given that few leaders can even define leadership its no surprise that their
performance is mediocre at best We recently studied the successes and failures of
more than 1000 leaders from 50 global companies to influence strategically critical
behavior change in their companies We were stunned to discover that fewer than 1
in 20 had any evidence of success in spite of their belief that change was crucial As
we combed through the data some key insights emerged that help us understand why
so few leaders either grasp or exert influence well
Leaders confuse talking with influencing Many leaders think influence
consists of little more than talking people into doing things Its no wonder most
influence efforts start with PowerPoint presentations But profound persistent and
overwhelming problems demand more than verbal persuasion Anyone whos ever
tried to talk a smoker into quitting knows theres a lot more to behavior change than
words
Leaders make the same mistake when they publish platitudes in the form of
Mission and Values statements give a few speeches on why these values are crucial
and then assume their job is done
Leaders believe in silver bullets When leaders actually attempt to influence
new behavior its common for them to look for quick fixesmdashto fall into the trap of
thinking that deeply ingrained bad habits can be changed with a single technique
The failure mode is to rely on any single approach
Some host star-studded retreats Others hand out inspiring posters and color-
changing mugs and think people will line up for change Still others believe its all
about incentives and so they tinker with the performance-management system or tie
new behaviors to executive bonuses The research shows that when leaders rely on
just one simple source of influence to drive change they almost always fail
In the future Ill use this column to share what weve learned from leaders
who dont suffer in ignorance about influence Over the past 20 years my colleagues
and I have sought out and studied a different kind of leader Weve tried to find those
who had remarkable abilities to influence changemdashrapidly profoundly and
sustainably
4
Weve studied up close the methods used by one remarkable influencer who
mdashwith no formal authoritymdashhas changed behavior in thousands of US hospitals
Weve looked first hand at one influencer who has saved 5 million lives from AIDS
mdashsimply by influencing behavior change in a country of 60 million people We
worked with a corporate chief who within 12 months influenced deeply entrenched
habits in employees with an average of 26 years tenure
What weve learned is that when you know what youre doing change can
happen relatively quickly And it all starts with gaining greater clarity about what
leadership really means then finding a way of thinking about the fundamental
principles of influence
Leaders lack a theory of influence Very few leaders can even answer the
question How do you change the behavior of a large group of people And yet
this is what theyre ultimately paid to do It isnt just about making a decision its
about getting people aligned to execute the decision And this means influence
Imagine discovering just as the anesthesia is taking effect that your heart surgeonmdash
the one hovering over your chest with a scalpelmdashis working off a gut hunch about
how to conduct a bypass Unless leaders become articulate about a repeatable and
effective way of influencing profound rapid and sustainable behavior changemdash
theyll continue to rack up predictably high failure rates at leading change
Leaders act as if its not their job to address entrenched habits Most leaders put a
great deal of time into crafting strategy selecting winning products and engaging
with analysts shareholders and major customers But few realize the success or
failure of their grand schemes lies in influencing the behavior of the hundreds or
thousands of people who will have to execute the big ideasmdashtheir employees
By contrast the most influential leadersmdashthe 5 who succeed consistently at
influencing profound and essential behavior changemdashspend as much as half of their
time thinking about and actively influencing the behaviors they know will lead to top
performance The 95 who dither and fail tend to delegate what they dismiss as
change management to others most often leaders in human resourcesmdashwho often
lack the credibility to influence real change The average leader spends little if any
of his or her time on active efforts to create behavior change Consequently nothing
changes
Performance is a function of the three factors acting together Ability has to
do with whether a person can do a task Motivation is a measure of whether a person
5
wants to do it Opportunity is about accessibility a person canrsquot do a task if she is not
given a chance or if she is denied access to necessary resources or amenities
This framework ndash looking at human performance as being influenced by
multiple factors ndash reflects the difficult and variable nature of our work today All of
these factors must be supported by the work environment in order for peoplersquos best
work to occur So how can the workplace help
According to Judith Heerwagen a former scientist with the Pacific Northwest
National Laboratory who is now a program expert with the General Services
Administration productivity and the workplace are related in these ways
In this section we discuss what motivation is and why it is important and
how motivation affects behaviour human relations and performance Motivation is
defined as ldquothe intention of achieving a goal leading to goal directed behaviour
When we refer to someone as being motivated we mean that the person is trying
hard to accomplish a certain task Motivation is clearly important for someone to
perform well However motivation alone is not sufficient
Ability is having the skills and knowledge required to perform the job is also
important and is sometimes the key determinant of effectiveness Finally
environmental factors having the resources information and support one needs to
perform well are also critical to determine performance
ldquoA building can affect opportunity by providing equitable access to
conditions that reduce health and safety risks equitable access to amenities and
compensatory design options where inequities exist and are difficult to eliminate
entirelyrdquo
ldquoA building can positively affect ability by providing comfortable ambient
conditions by enabling individual control and adjustment of conditions and by
reducing health and safety risks Negative impacts on ability to do work are
associated with conditions that are uncomfortable distracting hazardous or noxious
ldquoA building can positively affect motivation by providing conditions that
promote positive affective functioning psychological engagement and personal
control Moods create the lsquoaffective contextrsquo for thought processes and behaviors and
are directly tied to motivation
Motivation is the internal process leading to behavior to satisfy needs
6
Have you ever wondered why people do the things they do The primary
reason people do what they do is to meet their needs or wants The process people go
through to meet their needs is
Need rarrMotive rarrBehaviour rarrSatisfaction or Dissatisfaction
What makes employees willing to ldquogo the extra milerdquo to provide excellent
service market a companyrsquos products effectively or achieve the goals set for them
Answering questions like this is of utmost importance to understand and manage the
work behaviour of our peers subordinates and even supervisors As with many
questions involving human beings the answers are anything but simple Instead
there are several theories explaining the concept of motivation
Performance = motivation x ability x environment
According to this equation motivation ability and environment are the major
influences over employee performance Performance is a function of motivation
ability and the environment in which you work Zappos seems to be creating an
environment that encourages motivation and builds inclusiveness The company
delivers above and beyond basic workplace needs and addresses the self-
actualization needs that most individuals desire from their work experience CEO
Tony Hsieh believes that the secret to customer loyalty is to make a corporate culture
of caring a priority This is reflected in the companyrsquos 10 core values and its
emphasis on building a team and a family During the interview process applicants
are asked questions relating to the companyrsquos values such as gauging their own
weirdness open-mindedness and sense of family Although the offer to be paid to
quit during the training process has increased from its original number of $400 only
1 of trainees take the offer Work is structured differently at Zappos as well For
example there is no limit to the time customer service representatives spend on a
phone call and they are encouraged to make personal connections with the
individuals on the other rather than try to get rid of them
Although Zappos pays its employees well and offers attractive benefits such
as employees receiving full health-care coverage and a compressed workweek the
desire to work at Zappos seems to go beyond that As Hsieh would say happiness is
the driving force behind almost any action an individual takes Whether your goals
are for achievement affiliation or simply to find an enjoyable environment in which
to work Zappos strives to address these needs
7
Although Zappos has over 1300 employees the company has been able to
maintain a relatively flat organizational structure and prides itself on its extreme
transparency In an exceptionally detailed and lengthy letter to employees Hsieh
spelled out what the new partnership with Amazon would mean for the company
what would change and more important what would remain the same As a result of
this type of company structure individuals have more freedom which can lead to
greater satisfaction
The topic of motivation plays a central role in the field of management as it
is one of the most popular management topics Motivation derives from the Latin
word for movement and it has been widely acknowledged as a critical determinant
of our behavior Motivation affects how and to what extent we utilize our skills and
abilities Unmotivated employees are less willing to be cooperative and supportive
and they may decrease work effort time on the job productivity and performance
Thus we need to motivate employees to boost productivity Jeff Taylor founder of
Monstercom said that to be successful you have to be able to motivate others To
this end researchers are studying the factors that energize direct and sustain work-
related behavior and you will learn about their motivation theories in this chapter
Despite their difficulties because they canrsquot simply buy motivation
organizations are designing incentive systems to motivate employees Self-
motivation is one of the most important skills companies look for when hiring Thus
your ability to motivate yourself and others is critical to your career success and the
goal of this chapter is to increase your ability to do so
Based on the expiratory study done by most of the staff they consented with
the statement that the level of motivation is equivalent with the leadership styles of
the mangers
Be a yardstick of quality Some people arent used to an environment where
excellence is expected by Steve Jobs
8
12 PROBLEM STATEMENT
Motivation is defined as the process that initiates guides and maintains goal-oriented
behaviors Motivation is what causes us to act whether it is getting a glass of water
to reduce thirst or reading a book to gain knowledge The act or process of giving
someone a reason for doing something and it is also called as the act or process of
motivating someone Motivation is a desire or willingness to do something
enthusiasm It is a force or influence that causes someone to do something There are
three major components to motivation activation persistence and intensity
All levels of management perform these functions but the amount of time a manager
spends on each function depends on the level of management and the needs of the
organization Managers just dont go out and haphazardly perform their
responsibilities Good managers discover how to master five basic functions
planning organizing staffing leading and controlling
A manager needs to be a good leader While a manager organizes and plans the good
leader must also inspire employees with a vision for the organization A manager
needs to be an effective communicator and liaison between employees customers
and other managers of the organization A manager needs to be an effective
negotiator When organizations are developing or undergoing change the manager is
often required to negotiate with competitors contractors suppliers and employees
A manager must act as a figurehead that reinforces the mission and vision of an
organization to employees customers and other stakeholders
Leadership has a direct cause and effect relationship upon organizations and their
success Leaders determine values culture change tolerance and employee
motivation They shape institutional strategies including their execution and
effectiveness Leaders can appear at any level of an institution and are not exclusive
to management Successful leaders do however have one thing in common They
influence those around them in order to reap maximum benefit from the
organizationrsquos resources including its most vital and expensive its people Libraries
9
require leadership just like business government and non-profit organizations
Whether a public special or academic library that libraryrsquos leaders directly affect
everything from patron experience to successfully executing stated missions
including resource allocation services offered and collection development strategies
In fact the influence of leaders and their effectiveness in moving people to a shared
vision can directly shape the libraryrsquos people its materials how patrons use or
interact with them and whether or not that experience is beneficial With leadership
potentially playing such a vital role in the success of information centers and patron
experiences it is useful to consider the different types of leaders and their potential
impact on libraries as organizations
Current leadership theories describe leaders based upon traits or how influence and
power are used to achieve objectives When using trait-based descriptions leaders
may be classified as autocratic democratic bureaucratic or charismatic If viewing
leadership from the perspective of the exchange of power and its utilization to secure
outcomes leaders are situational transactional or transformational Understanding
these different tropes can provide a vocabulary for discussion that can lead to
meaningful desired results It bears noting that not all leaders are created equal and
leadership quality may vary enormously across industries or simply within an
organization In addition identifying an individual leaderrsquos style is central to
evaluating leadership quality and effectiveness especially as it relates to
organizational goals Below is a brief examination of each common leadership style
listed above and their potential impact on a group as well as their relative usefulness
Leadership style impacts the organization by affecting employee morale
productivity decision-making speed and metrics Successful leaders carefully
analyze problems assess the skill level of subordinates consider alternatives and
make an informed choice By choosing the most appropriate leadership style for the
situation an effective leader provides a lasting impact Leaders establish a clear
distinction between subordinates and superiors
When leaders use a coaching style instead subordinates feel safer and encouraged to
focus on their own development which ultimately helps the company for the long
term by increasing employee morale retention and satisfaction A leader engages
10
with employees to figure out the best way to accomplish the companyrsquos strategic
goals This includes decreased errors minimized waste and increased customer
satisfaction Participative leaders run team-building exercises to promote cultural
awareness and diversity which can improve productivity by allowing the team to
recognize each otherrsquos strengths and value
13 SIGNIFICANT OF THE STUDY
There are a number of different styles of leadership and management that are
based on different theories The individuals style will be use based on a combination
of their beliefs values and preferences as well as the organizational culture and
norms which will encourage some styles and discourage others
Different motivational theories can directly impact an employeersquos
contribution to the overall success of an organization Additionally motivational
theories can influence the behaviors and leadership methods within an organization
The result of employee motivation combined with leadership theories will influence
employee satisfaction This article will review factors that are directly attributed to
employee satisfaction
According to Watkiss (2004) motivation is the way to drive person into
doing something Much of the driven are the thought of a potential reward or a
consequence of not doing something Motivation is the forces the people do
something this is a result of the individual needs being satisfied (or met) so that
individual has the inspiration to complete the task Motivation refersto the initiation
direction intensity and persistence of human behaviour Based on the definition of
Watkiss (2004) it can be concluded that the motivation is the idea and initiative to
encourage and drive the individual to do something or to performance better jobs
Ormrod (2003) stated that the main reason of existence for organizations is not
merely to survive but also to gain profit and the companies enable to competitive
11
weather in locally or globally In order to achieve these missions companies have to
satisfy the employees who are considered asa cornerstone in many companies Thus
the employees would have a high morale self-esteem and also feel comfortable
toward the place where they work in However it is hard to argue that a motivated
workplace means that the organizations would get high performance or maybe
would increase revenue However managers is necessary to take actions in order to
satisfy employees and thereby it is suppose to increase the employeersquos motivation
After increasing motivations the employees will work harder and feel that they are
responsible to achieve all targets and goals that ordered by supervisors In other
words mean that employees would be fell that the organization as belong to them
For an instance motivation in the education process can have many effects on
how students learn and their behaviour to the course matter (Ormrod 2003) It can
direct behaviour toward particular goals and lead to increased effort and energy
It also can help the organization involved in determining the level of it It is
to help the managers to find his or hers leadership styles and increases the leadership
qualities Leadership is a fundamental aspect of the human condition Leadership
today is more difficult and more necessary than before The health and growth of any
organization rises and falls on leadership Studying leadership will make us better
followers Leadership skills can be learned in a systematic and thorough way
14 BACKGROUND OF THE APPLE INC
Apple started in 1976 as a computer company In the last decade however
Apple has expanded into a very intricate company that specializes in much more than
just computers In 2001 Apple broke the barrier with the iPod eventually becoming
the dominant market leader in music players As well Apple joined the phone
industry in 2007 with the iPhone which has also been widely successful
12
Apple is a consumer goods company and therefore evaluating its value
requires understanding its products and consumers This can be very difficult
because Apple competes with many different companies throughout the different
industries it takes part in
Apple has established a unique reputation in the consumer electronics
industry One of the most unique things about Apple is that it has a very strong
customer base This is extremely important in understanding Apple
Apple is probably the most well-known company when it comes to the
making of technology that is cutting edge and something that everyone wants to have
in their possession Apple Computer first came to be a company in 1976 when Steve
Jobs and Steve Wozniak when they released the Apple I and was located in
Cupertino California These two young men dropped out of college and were often
viewed as outcasts in most of the places that they were at including schools which
could have been the reason that they dropped out of college As most people have
heard Apple really started in the basement or garage depending on who the person
talks to rather than at some expensive business location Which is perhaps the reason
so many people were first intrigued by the brand and could be the reason that the
computers were such a success they were created by guys that knew what they
wanted and passed this on to the rest of the world And what they wanted was
something that other people wanted as well
The first order that the two built is somewhat of an amazing feat that was the
beginning of the company After being introduced to one another they made a
working model of their computer and took it to a nearby computer store in order to
try to make it onto the market The owners of the store ordered fifty of the machine
that was to be fully assembled and ready to go which seemed to be an impossible
feat However they did succeed as they bartered and promised many IOUs to
companies to get the parts that they would need since they had no money to buy
these on their own They finished all fifty machines in thirty days and took them to
the store to sell which they received around five hundred dollars a piece for these
machines They were a hit with those that came to the store
Now Apple is a brand that most people automatically know all over the
world They are known for their innovative technology that is usually the first of its
kind on the market and something that all people love to own and make their lives a
bit easier with the advancements that they gave people The company continued to
13
stay on top of their game and improve upon their technology they produced such
things as the iMac which really did help to propel the company in the eyes of many
consumers
The first home computer with a GUI or graphical user interface was the
Apple Lisa The very first graphical user interface was developed by the Xerox
Corporation at their Palo Alto Research Center (PARC) in the 1970s Steve Jobs
visited PARC in 1979 (after buying Xerox stock) and was impressed and influenced
by the Xerox Alto the first computer ever with a graphical user interface Jobs
designed the new Apple Lisa based on the technology he saw at Xerox
With the 1984 Apple Macintosh Steve Jobs made sure developers created
software for the new Macintosh Computer Jobs figured that software was the way to
win the consumer over
14
CHAPTER 2
LITERATURE REVIEW
21 DEFINITION AND MOTIVATION THEORY
Motivation is internal and external factors that stimulate desire and energy in
people to be continually interested and committed to a job role or subject or to make
an effort to attain a goal
Motivation results from the interaction of both conscious and unconscious
factors such as the (1) intensity of desire or need (2) incentive or reward value of the
goal and (3) expectations of the individual and of his or her peers These factors are
the reasons one has for behaving a certain way An example is a student that spends
extra time studying for a test because he or she wants a better grade in the class
Motivation is also a feeling of enthusiasm or interest that makes you
determined to do something Motivation is the desire that fuels a person to do certain
things based on the wants and needs of a person If a person wishes to meet these
wants and needs then it necessitates him to motivate himself so that he can make
certain moves A person is unique and apart from another so his wants and needs
vary greatly from that of the other The same is true for the peoples levels of
motivation
The different wants and needs in every person vary in intensity based on the
focus goals and the total human psyche of the person This is why the motivation of
a person is unique despite having similar wants and needs with others
The decision to increase your motivation is the key to the bringing a greater
sense of it for yourself This can be done by putting greater focus on the things that
15
you want to achieve until you actually accomplish them The stronger your focus is
on the goal the greater the motivation will be
The truth of the matter is if you are unable to keep track of your goals it can
be generalized that you do not really desire to achieve it Motivation can come
naturally and no amount of inspirational talk will set you to action if you really are
not into taking the goal seriously
Setting goals that stir positive feelings within you are important to keep
yourself motivated Once you have found these focus yourself on being able to get a
hold of them There will be a lot of distractions so pick up at a comfortable pace and
make things happen
The definition of motivation involves the total understanding of the self
Receiving rewards is one reason for being motivated but beyond that is a set of
benefits that are more valuable than concrete rewards These can be enhanced work
output more productivity better work habits and an increased of understanding of
yourself
According to various theories motivation may be rooted in the basic need to
stay motivated in the face of challenges and negative people Setbacks and
unsupportive colleagues or friends will make you even more determined when you
know how to stay motivated avoid the criticism endless nagging and moaning of
those around you When you easily and effortlessly get things done you give people
little reason to criticize you In fact they are likely to give you more freedom to do
things your way start new projects with enthusiasm and stay motivated over time
When you can see things through to completion you will have renewed confidence in
your ability to succeed stop things getting any worse When you know how to be
highly motivated in a matter of seconds you can turn around situations you have
neglected in the past feel in charge of you life As you get more done with ease you
will have order where you used to have chaos You will know what you want and
feel compelled to move ahead and get it develop leadership skills and positively
affect those around you Your drive and enthusiasm will touch everyone you deal
with People will turn to you for leadership and guidance enjoy a more harmonious
home life Imagine hearing praise and gratitude for all the little things you get done
around the house You will enjoy a satisfying feeling of accomplishment at the end
of each evening eliminate problems while they are small You will deal with
potential problems and concerns sooner rather than later This habit alone will put
16
you back in control save money by getting things done on time You will eliminate
those late fees fines and charges that procrastinators waste their hard earned money
on put an end to regrets Become the kind of person who jumps on opportunities
And enjoy the excitement and passion you feel when you are giving 100
understand what motivates you and enjoy greater success When you discover your
unique motivation blueprint getting ahead will never be a mystery again You can
fire up your motivation engine whenever you choose to move ahead quickly in your
career When you can calmly and efficiently get your work done you position
yourself for more responsibility and a higher salary earn the respect of your boss and
colleagues As a dependable and productive member of the team people will
appreciate you and seek your valuable advice on important matters and Feel fantastic
about yourself As a motivated self-starter your self-esteem will soar you will
accomplish much more have greater success and live a full life
22 DEFINITION CONCEPT AND LEADERSHIP THEORY
In a research on leadership_(Stodgill(1974) has identified more than eleven
explanations on leadership which has different foundation Many definitions have
been identified by researchers for example Stoggil (1950) explained that leadership is
a process to influence people to achieve certain goals and target Tannembum amp
Massarik (1957) explained that A frame of reference Management
Science (October) 1-19t hellip)
Individuals are concerned not only with the absolute amounts of rewards they
receive for their efforts but also the praising from employer We lead when we
manage a football team or teach a classroom of children We lead our own children
when we are parents and we lead when we organize anything We certainly lead
when we manage projects or develop a new business We lead the moment we take
the first supervisory responsibility at work and we may lead even before we assume
official responsibility to do anything A vicar or preacher leads a congregation A
17
writer or visionary may lead when he or she puts pen to paper and creates a book or
poem or article which inspires and moves others to new thoughts and actions A
monarch and a president are both leaders So is a local councillor and so can be a
community fund-raiser A ruthless dictator is a leader So was Mother Theresa and
so was Mahatma Gandhi
We can find leadership in every sort of work and play and in every sort of
adventure and project regardless of scale and regardless of financial or official
authority And so given the many ways in which leadership operates it is no surprise
that leadership is so difficult to define and describe
Leadership is a process by which a person influences others to accomplish an
objective and directs the organization in a way that makes it more cohesive and
coherent Leaders carry out this process by applying their leadership attributes such
as beliefs values ethics character knowledge and skills
To inspire your workers into higher levels of teamwork there are certain
things you must be know and do These do not come naturally but are acquired
through continual work and study Good leaders are continually working and
studying to improve their leadership skills they are NOT resting on their laurels
The difference of staffsrsquo perceptions might be influenced by gender age
status academic qualifications work tenure educational level family background
interest and so on Itrsquos clear that the perceptions of staffs on their managerrsquos
leadership style can be influenced with so many factors and it plays an important role
is determining the climate success organization and the level of achievement of the
organization itself
23 PATH GOAL THEORY
The Path-Goal model is a theory based on specifying a leaders style or behavior that
best fits the employee and work environment in order to achieve goals (House
18
Mitchell 1974) The goal is to increase an employees motivation empowerment
and satisfaction so that they become productive members of the organization
Leadership concept that the subordinates accept a leaders behavior only so
far as they view it as resulting in immediate or future benefit Thus a leaders main
function is to clear a path to the realization of the subordinates goals he or she must
choose the behavior patterns that are most applicable in helping the subordinates get
what they want
Path-Goal is based on Vrooms (1964) expectancy theory in which an
individual will act in a certain way based on the expectation that the act will be
followed by a given outcome and on the attractiveness of that outcome to the
individual The path-goal theory was first introduced by Martin Evans (1970) and
then further developed by House (1971)
Leaders can take a strong or limited approach in these In clarifying the path
they may be directive or give vague hints In removing roadblocks they may scour
the path or help the follower move the bigger blocks In increasing rewards they
may give occasional encouragement or pave the way with gold
In fact leader should clarify the path so subordinates know which way to go
remove roadblocks that are stopping the things going there and Increasing the
rewards along the route There are four style of leadership which are supportive
directive participative and achievement-oriented leadership
Supportive leadership
Considering the needs of the follower showing concern for their welfare and
creating a friendly working environment This includes increasing the followers self-
esteem and making the job more interesting This approach is best when the work is
stressful boring or hazardous The leader make work pleasant for the workers by
showing concern for them and by being friendly and approachable It is most
effective in situations in which tasks and relationships are physically or
psychologically challenging Good relations are promoted with the group and
sensitivity to subordinates needs is shown
Directive Leadership
Telling followers what needs to be done and giving appropriate guidance
along the way This includes giving them schedules of specific work to be done at
19
specific times Rewards may also be increased as needed and role ambiguity
decreased (by telling them what they should be doing)
This may be used when the task is unstructured and complex and the follower
is inexperienced This increases the followers sense of security and control and
hence is appropriate to the situation
The leader informs her followers on what is expected of them such as telling
them what to do how to perform a task and scheduling and coordinating work It is
most effective when people are unsure about the task or when there is a lot of
uncertainty within the environment Specific advice is given to the group and ground
rules and structure are established For example clarifying expectations specifying
or assigning certain work tasks to be followed
Participative leadership
Consulting with followers and taking their ideas into account when making
decisions and taking particular actions This approach is best when the followers are
expert and their advice is both needed and they expect to be able to give it The
leaders consult with their followers by consulting with them before making a
decision on how to proceed It is most effective when subordinates are highly trained
and involved in their work Decision making is based on consultation with the group
and information is shared with the group
Achievement-oriented leadership
Setting challenging goals both in work and in self-improvement (and often
together) High standards are demonstrated and expected The leader shows faith in
the capabilities of the follower to succeed This approach is best when the task is
complex
The leader sets challenging goals for his followers expects them to perform
at their highest level and shows confidence in their ability to meet this expectation
It is most effective in professional work environments such as technical or
scientific or in achievement environments such as sales Challenging goals are set
and high performance is encouraged while confidence is shown in the groups ability
The path-goal theory by House(1971) also known as the path-goal theory of
leader effectiveness or the path-goal model is a leadership theory in the field
The original path-goal theory identifies achievement-oriented directive
participative and supportive leader behaviors
20
The directive path-goal clarifying leader behaviour refers to situations where
the leader lets followers know what is expected of them and tells them how to
perform their tasks
24 NEED FOR ACHIEVEMENT THEORY
Need for Achievement (n Ach) is the degree to which someone is motivated
to set and reach goals People with a high n Ach are usually driven to succeed for
internal reasons such as personal satisfaction rather than by external pressures
Personality trait characterized by an enduring and consistent concern with
setting and meeting high standards of achievement This need is influenced by
internal drive for action (intrinsic motivation) and the pressure exerted by the
expectations of others (extrinsic motivation) Measured by thematic appreciation
tests need for achievement motivates an individual to succeed in competition and to
excel in activities important to him or her
These individuals work hard to meet their goals and tend to take on tasks that
are moderately difficult to accomplish If they choose a goal that is too easy the
achievement is not very rewarding and if they chose something that is too difficult
success may not be obtainable Say someone with a high n Ach is just beginning to
set high standards for themselves in fitness They may aim to run a 5k (3-mile) race
but they would shy away from a longer race until they have become a more
experienced runner so they arenrsquot setting themselves up for failure
People high in N-Ach are characterized by a tendency to seek challenges and
a high degree of independence Their most satisfying is the recognition of their
achievements
21
25 DIRECTIVE LEADERSHIP STYLE
The directive leadership style is one of four leadership behaviours identified
by the path-goal theory of leadership Directive leadership is characterized by setting
clear objectives and rules for your subordinates and ensuring that your expectations
and directions are clearly defined and understood by your subordinates Directive
leadership may be advisable when subordinates are unskilled or inexperienced at a
complex task It may backfire if imposed upon highly skilled and experienced
employees who are extremely competent to perform the task
An instructional type of managerial style characterized by a leader who tells
subordinate staff what they are expected to do and how to perform the expected
tasks A directive leadership style might be helpful for a manager within a business
where their subordinate staff members have jobs that are not particularly specialized
and so they need more guidance to avoid uncertainty
Directive leadership is one of five models of leadership described by Bernard
Bass Directive leadership is a style of leading people in a business or project It is
probably the most common form of leadership existing in large businesses today It
is very common in traditional business and traditional cultures This style of
leadership consists of a manager or superior person directing subordinates to
complete or work on a task at hand The manager will tell the employee exactly what
to do and how to do it He or she will have specific standards and will demand that
they be met The manager leads with total authority The military is a good example
of directive leadership However in business it does not always work as well
Directive leadership does not allow an employee to reach their potential nor does it
allow the employee to express their independent thoughts or creativity
Directive leader is a leader who is very strict autocratic makes use of his
power of influence from his position to control reward and force the followers to
comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)
22
26 SUPPORTIVE LEADERSHIP STYLE
Supportive Leadership is one of the leadership styles found in path-goal
theory A supportive leader try to decrease employee stress and frustration in the
workplace This method is effective when your work tasks are dangerous tedious
and stressful but is not really effective if your work tasks are intrinsically motivating
because you dont need to be motivated to do the work
Supportive leadership is a kind of leadership where you listen to your
workers and help them out when they need help Supportive leadership is an opposite
of autocratic leadership and is much more successful in many fields of work But not
in all of course
The leadership style I use to follow is Supportive leadership because
according to me the followers are as important as task The goals can only be achieve
with the help of followers if followers are facing any problem either in their personal
life or under organization roof the affection of that problem can be clearly measured
from their task results Moreover I use self-made theory in my leadership which is
Get addict an achieve according to this a person can achieve anything but the
conditions is that the person must be addicted to it If followers are facing any
grievances they canrsquot be addicted towards achievement Supportive leader in my way
does not only mean handling grievances of followers but I call myself supportive
leader because I plan my tactics towards achieving a goal according to the followers
ability and skills moreover according to their willingness and motivation towards
work Supportive leadership is It leads people It doesnt drive them It involves
them It doesnt coerce them It never loses sight of the most important principle
governing any project involving human beings namely that people are more
important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive
leadership is working along with followers guiding them helping them instead of
working ahead of them Human beings are most important aspect of this type of
leadership According to me this leadership can be done effectively if leaders treat
followers as one who work with him rather work for him Being the basket ball
captain for two consecutive years I applied my leadership style and maintained a
team
23
Supportive leadership is a reference to a particular leadership style for
business As management styles became more complex in the 1970s and 1980s
theories began to grow up Businesses started looking not only at the techniques of
management but at the different types of leaders found in business and what
categories those leaders fell into By the 1990s concepts such as supportive
leadership had become widely accepted Supportive leadership is a naturally organic
and emotionally sensitive style like other styles it is especially useful in certain
circumstances but the company must adopt a culture that encourages such styles for
them to be effective
In supportive leadership the manager is not so interested in giving orders and
managing every detail as in giving employees the tools they need to work
themselves While delegation is a vital part of supportive leadership managers do
not simply assign tasks and then receive the results Instead they work through the
tasks with employees to improve skills and talent until the manager does not need to
worry about a task being done correctly and the employee is fully empowered in a
particular area
27 PARTICIPATIVE LEADERSHIP STYLE
Lewinrsquos study found that participative leadership also known as democratic
leadership is generally the most effective leadership style Democratic leaders offer
guidance to group members but they also participate in the group and allow input
from other group members In Lewinrsquos study children in this group were less
productive than the members of the authoritarian group but their contributions were
of a much higher quality
Participative leadership is a style of leadership that involves all members of a
team in identifying essential goals and developing procedures or strategies to reach
those goals From this perspective this leadership style can be seen as a leadership
style that relies heavily on the leader functioning as a facilitator rather than simply
24
issuing orders or making assignments This type of involved leadership style can be
utilized in business settings volunteer organizations and even in the function of the
home
Participative leaders encourage group members to participate but retain the
final say over the decision-making process Group members feel engaged in the
process and are more motivated and creative
One of the main benefits of participative leadership is that the process allows
for the development of additional leaders who can serve the organization at a later
date Because leaders who favor this style encourage active involvement on the part
of everyone on the team people often are able to express their creativity and
demonstrate abilities and talents that would not be made apparent otherwise The
discovery of these hidden assets help to benefit the work of the current team but also
alerts the organization to people within the team who should be provided with
opportunities to further develop some skill or ability for future use
One potential disadvantage of participate leadership is the time factor This
leadership style does often involve the need for more time before action is taken
This is only natural since the very nature of this leadership style means allowing
input from every member of the team However the extra time necessary for this
process often leads to decisions that ultimately benefit everyone to a greater degree
than faster decisions that are more limited in scope
Participative leadership also expands the range of possibilities for the team
When leadership styles that essentially leave all the direction and decision making in
the hands of one individual it is much more difficult to see a given approach from
several different angles When the leadership style encourages others to be involved
in the decision making process a given course of action can be approached from a
variety of perceptions This can often point out strengths or weaknesses to the
approach that would have gone unobserved and thus unresolved without this type of
participatory brainstorming and decision making
Effective participative leadership allows the talents and skills of all the team
members to be utilized in arriving at decisions and taking courses of action While
the team leader is usually still responsible for making the final decision this sharing
of functions within the team provide the perfect environment for everyone to provide
input that has the potential to make that final decision more well-rounded and
ultimately profitable for the company as a whole
25
28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE
Management which sets challenging goals assists in training emphasizes
improvement and expects the highest levels of performance
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
Achievement-oriented leaders always learn They always take risk They
never gamble (There is a difference) They always teach and mentor others They
understand that failure to adapt and change means death and destruction on a
competitive battlefield Either products are always changing or consumers are
changing so businesses must adapt or dieAchievement -oriented leaders put the
right people on the bus and go to great lengths to keep them there They never
change the deal with their employees (except to make it sweeter) They share
success They set stretch goals and achieve them It is fascinating to watch those
leaders work with their teams They are unstoppable
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
26
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION
There are a number of different styles of leadership and management that are
based on different theories The individuals style will be use based on a combination
of their beliefs values and preferences as well as the organizational culture and
norms which will encourage some styles and discourage others
Idealized influence describes managers who are exemplary role models for
associates Managers with idealized influence can be trusted and respected by
associates to make good decisions for the organization Intellectual Stimulation
describes managers who encourage innovation and creativity through challenging the
normal beliefs or views of a group Managers with intellectual stimulation promote
critical thinking and problem solving to make improvement of organization
performance
Inspirational motivation describes managers who motivate associates to
commit to the vision of the organization Managers with inspirational motivation
encourage team spirit to reach goals of increased revenue and market growth for the
organization Individual consideration describes managers who act as coaches and
advisors to the associates Managers with individual consideration encourage
associates to reach goals that help both the associates and the organization
27
CHAPTER 3
METHODOLOGY
31 RESEARCH DESIGN
A research design encompasses the methodology and procedures employed to
conduct scientific research The design of a study defines the study type (descriptive
correlational semi-experimental experimental review meta-analytic) and sub-type
(eg descriptive-longitudinal case study) research question hypotheses
independent and dependent variables experimental design and if applicable data
collection methods and a statistical analysis plan
The research design is also the framework for conducting the marketing
research project that clarified the necessary procedure in order to obtain the
information needed to solve all the marketing problem
In order to collect as much data as possible a combination of descriptive and
analytical research designs based on result from the questionnaire observation and
interview were used by the researcher to analyses the influence of leader on
competitive market concept of motivation in organization and the ways that human
performances on a job can be link with ability and motivation in Apple Inc
The method has been used is to distribute the questionnaire throughout the
staff in order to collect a better result The reason for choosing this method is
28
because this is the most effectives way to study the relationship between leadership
style and motivational level The raw data was analyze according to the research
objectives
32 POPULATION AND SAMPLING TECHNIQUE
The population of this study are all the staff from Apple Inc The population
chosen consider those who have had experiences working in such a high
technological company like Apple Inc The Sampling technique used in this research
was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the
south of Ireland
Figure 31 Required Sample Size
29
CHAPTER 4
RESEARCH FINDING
A questionnaire is a means of eliciting the feelings beliefs experiences
perceptions or attitudes of some sample of individuals As a data collecting
instrument it could be structured or unstructured
The questionnaire is most frequently a very concise preplanned set of
questions designed to yield specific information to meet a particular need for
research information about a pertinent topic The research information is attained
from respondents normally from a related interest area The dictionary definition
gives a clearer definition A questionnaire is a written or printed form used in
gathering information on some subject or subjects consisting of a list of questions to
be submitted to one or more persons
The method of questionnaire have some advantages of in Economy - Expense
and time involved in training interviewers and sending them to interview are reduced
by using questionnaires Uniformity of questions - Each respondent receives the
same set of questions phrased in exactly the same way Questionnaires may
therefore yield data more comparable than information obtained through an
interview Standardization - If the questions are highly structured and the conditions
under which they are answered are controlled then the questionnaire could become
standardized The disadvantages of questionnaire are respondentrsquos motivation is
difficult to assess affecting the validity of response
30
41 RESPONSE RATE
The laminated random sampling technique was used and a total of 100
samples size were selected out of 100 populations 100 questionnaires were received
that is representing 90 of response rate The sample size was reasonable and
beyond the target that we set early and exceed our expectation This is to allow
further analysis that was surpass the demand
42 DESCRIPTIVE DEMOGRAPHIC PROFILE
The demographic profile is in Table 41 The distribution of respondents
includes 65 male and 35 female The age of respondents was from below 30
years 35 45 between 30 to 40 years 20 between 40 to 50 years While for
years of experience 30 out of the 50 respondents that we carried out for
questionnaire have less than 5 years of experience 30 between 6 to 10 years 28
between 11 to 15 years and 12 have more than 16 years of experience
For the level of education 45 stand for those who have SPMMCEOthers 30 of
the respondents have STPMHSEDIPLOMA 18 of the respondents have degree
and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of
them are single 38 of the respondents are married and only 20 of them are
widowed
Demographic
Items
Frequency Percentage ()
Gender
Male 65 65
Female 35 35
31
Age
lt30 35 35
31-40 45 45
41-50 20 20
Length of Service
lt5 30 30
6-10 30 30
10-15 28 28
gt16 12 12
Education
SPMMCE 45 45
STPMHSE
DIPLOMA
30 30
Degree 18 18
Masterrsquos Degree 7 7
Status
Single 42 42
Married 38 38
Widowed 20 20
Table 41 Demographic Profile
43 DESCRIPTIVE ANALYSIS
32
Design of minimum maximum mean and standard deviation of each item
can be refer rend to the table 42 below Based on the table it reveals that the
minimum value for the directive leadership style is 1 and maximum is 5 In term of
mean and standard deviation of the directive leadership style are 257 413 1144
and 1336 respectively
For supportive leadership style the minimum mean will be 334 and the
highest are 444 For standard deviation is 0991 and 1386 respectively
For minimum value for participative leadership style will be 1 and the
maximum is 5 in addition to that the mean and standard deviation of the variable is
between 367 to 444 and 367 and 1040 and 1264 respectively
The achievement oriented leadership style the mean and standard deviation
of the variable is between 349 to 413 and 1021 to 1165
For motivation achievement based on individual perception the minimum
values of variable range from 1 to 2 and the maximum variable is 5 Mean and
standard deviation of the variable is between 253 to 459 and 0906 to 1335
Variableconstruct Mean Std Deviation
Directive 358 1145
1 He has the final word in the office
matters
373 1336
2 He emphasizes that all rules and
regulations
257 1144
3 He give clear explanations of what is
expected of other
365 1224
4 He give subordinates explicit
instructions for how to do their work
413 1246
5 He show interest in subordinatesrsquo
personal concerns
382 1306
Supportive 383 1190
1 He often mingle with the staff 373 1386
2 He often spent time as necessary to 444 0991
33
hear complaint from staff
3 Providing guidance without pressure
is the
key to being a good leader
362 1259
4 As a rule leaders should allow
subordinates
to appraise their own work
334 1072
5 Leaders should give subordinates
complete
freedom to solve problems on their own
401 1240
Participative 408 1110
1 He is very responsive and easy to be
invited to discuss
367 1264
2 He easily understood 413 1105
3 When things go wrong and he need to
create a strategy to keep a project or process
running on schedule he call a meeting to get his
employees advice
433 1046
4 To get information out He send it by
email memos or voice mail very rarely is a
meeting called His employees are then
expected to act upon the information
384 1040
5 He want to create an environment
where the employees take ownership of the
project I allow them to participate in the
decision making process
444 1096
Achievement Oriented 387 1103
1 He determines the duties of staff 391 1113
2 He describes the conditions and tasks
and clearly what is expected
349 1021
3 He explain the level of performance 382 1165
34
that is expected of subordinates
4 He give vague explanations of what is
expected of subordinates on the job
413 1107
5 He consistently set challenging goals
for subordinates to attain
401 1110
Motivation Level 345 1178
1 1 I feel annoyed when thinking about
the things I would like to do new work
459 0906
2 I am ambitious in my career 288 1233
3 I am energized when
people count on me for ideas
439 0947
4 When involved in group projects my
team membersrsquo problems are my problems
301 1211
5 I find pleasure in recognizing and
celebrating the accomplishments of others
290 1125
6 As a practice I ask people
challenging questions when we are working on
projects together
301 1211
7 I take delight in complimenting
people I work with when progress is made
411 1190
8 I find it easy to be the cheerleader for
others when times are good and when times are
bad
382 1179
9 Team accomplishment is more
important to me than my own personal
accomplishments
321 1327
10 When involved in group projects I
am inclined to let my ideas be known
253 1335
Table 42 leadership style
35
44 RELIABILITY ANALYSIS
According to Hinton (2004) recommended four cut-off points for steadiness
which includes outstanding reliability (090 and above) high reliability (070 ndash 090)
moderate reliability (050 ndash 070) and low reliability (050 and below)
000 050 Low Reliability
050 070 Moderate Reliability
070 090 High Reliability
090 100 Outstanding
Reliability
Table 43 Reliability Analysis
Based on table 43 there are five constructs directive supportive
participative achievement-oriented and motivation level shown Cronbachrsquos Alpha
values of 0865 0914 0970 0974 and 0883 respectively None of constructs
confirm low reliability The high Cronbachrsquos Alpa values for all establish contain
that they are inwardly uniform That means all element of each establishes are
measuring the identical content creation In the nutshell the higher the Cronbachrsquos
Alpha value of a construct the higher the reliability is of measuring the same
construct
Const
ructs
Sample
Size(n)
No
of Items
Cronbachrsquos
Alpha (a)
Type
Direc 100 5 0865 High Reliability
36
tive
Supp
ortive
100 5 0914 Outstanding
Reliability
Partic
ipative
100 5 0970 Outstanding
Reliability
Achi
evement
100 5 0974 Outstanding
Reliability
Level
of Staff
Motivation
100 10 0883 Outstanding
Reliability
Table 44 Reliability Test
45 CORRELATION MATRIX
Correlation analysis was used to conclude and decide relationships between
two variables measured Toward this end Pearson correlation test was used to
diagnose whether leadership styles and motivation level are relevant to each other
Table 44 presents the correlation matrix results
Table 44 shows the relation of independent variables with motivation level
For finding the relation significant level plt 005 and plt 001were chosen
The value of correlation coefficient r for directive leadership style is 0356
with plt 005 which show a moderate relationship with the level of staff motivation
It is found that the value of correlation coefficient r for supportive leadership
style is 0369 with plt 001 show a strong relationship with the level of staff
motivation
Participative leadership style carry correlation coefficient value r of 035 2
with plt 005 which show a moderate relationship with the level of staff motivation
For achievement oriented leadership style the coefficient valuer is 0430
with plt 001 which show a strong relationship with the level of staff motivation
37
Correlation is significant at the 001 level (1-tailed)
Correlation is significant at the 005 level (1-tailed)
Constructs Directive Supportive Participative Achievement Motivation
() () () ()
Directive 1 0691 0717 0799 0356
0000 0000 0000 0012
() () ()
Supportive 1 0877 0676 0369
0000 0000 0009
() ()
Participative 1 0736 0352
0000 0012
()
Achievemen
t
1 0430
0022
Motivation 1
Table 45 Correlation between leadership styles and the level of staff
motivation
46 REGRESSION ANALYSIS
In this study multiple regression analysis was applied Each variable from
factor scores were used in the analysis Table 45 shows the results of multiple
regression analysis of the research The findings showed that leadership styles were
not significant and negatively correlate with level of motivation of staff The R2 =
38
0184 indicates that 1840 of the variance in variable level of motivation of the
staff (dependent variable) can be explained by leadership styles
Beta coefficient the achievement oriented has the highest B β =0225
followed by supportive leadership style β = 0111 directive β =0024 and the lowest
is participative leadership style is β = - 0003That means one unit increase in
directive leadership style will lead to 0024 increase in the level of motivation for
supportive leadership style one unit increase will lead to 00111 increase in the level
of motivation one unit increase in participative will lead to -0003 change in the
level of motivation of staff and one unit increase in achievement oriented will lead
to 0225 increase to the level of motivation of staff The findings explain that the
components of the leadership styles do not explain the level of motivation of the
staff
Instruction
R2=0184
Adjusted R2=0103 F= 2499 p lt 005
Dependent Variable Level of staff Motivation
Unstandardised
Coefficients
Standardise
d
Coefficient
Model B Std Error Beta t Sig
(Constant) 2268 0446 5430 0000
Total Score Directive 0024 0186 0031 0144 0984
Total Score Supportive 0101 0177 0161 0691 0585
Total Score Participative -0003 0191 -0055 -0020 1082
Total Score Achievement 0225 0170 0312 1456 0210
39
Table 46 Multiple Regression Analysis (n=50)
40
Chapter 5
CONCLUSION AND RECOMMENDATION
51 INTRODUCTION
This chapter target to discuss the outcome shown in the previous chapters by
setting against them with those finding principles and earlier investigation in the
common field Moreover the investigationrsquos confines and recommendations for the
future research and practice are shown in this chapter
52 DISCUSSION OF FINDING
The objectives of this investigation were to determine the relationship
between leadership style and motivation level It is a study of Apple Incorporation
The outcome of this investigation gives that the leadership styles are supported to the
level of staff motivation The independents variables had correlation with the level of
the staff motivation that is illustrated in Table 42 in the preceding chapter
Based on the analysis of the research (Sample the leadership styles of the
manager of the Apple Incorporation) is significant with the leadership style which
has been practiced by Chief Executive Officer of Apple Incorporation in the District
41
of Johor Bahru Johor James Liow 1992) Analysis from the research found that the
most dominant leadership is achievement oriented followed by supportive directive
participative and achievement oriented
In discussing the results the researchers prefer to discuss each hypothesis
separately in order to get an accurate and complete perceptive of the relationship
between leadership style and motivation level
The results revealed that the respondents perceived the all four leadership
styles of the manager have relation with their level of motivation towards their jobs
Furthermore the results revealed that there is significant relationship between
leadership style and motivation level
What is remarkable here is that this findings correlates strongly with the
arguments that say that relationship between leadership style and motivation level
can be both influential and no influential with staffrsquos motivation and his or her
leadership styles depends on his or her choice of the style that suits the situation or
the company
For example the researchers of University Malaya claimed that the
leadership styles of leader had relationship with staffrsquos motivation but depending on
their jobs according to the job description and the organizational chart that informs
employees what when and how tasks should be done
53 LIMITATION OF STUDY
One of the limitations in research includes lack of adequate information on a
particular subject Research equipments are very hard or expensive to acquire leading
to formulation mere assumptions Another hindrance is poor or inaccessibility to the
region of study
Some of the limitations of doing a research include access of information
availability of enough resources and time management The availability of experts in
42
editing and guidance may also be minimal where support from friends or
organisation may not be enough
The limitations of the study are those characteristics of design or
methodology that impacted or influenced the application or interpretation of the
results of your study They are the constraints on generalizability and utility of
findings that are the result of the ways in which you chose to design the study andor
the method used to establish internal and external validity
Another limitation related to building the evidence about ldquosurvival of
consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin
spiritrdquo Not knowing all of your extended family members limits your ability to
verify statements communicated by the Medium When information related to a
discarnate is not verified this result could be related to the sitterrsquos limitations but it
may also be related to the Medium These challenges however highlight the
limitations of spirit communication and in general further highlights the complexity
of studying the ldquoA study of Apple Incorporationrdquo
Limitations in research methods vary depending on the type of method used
and how it was conducted They include language barriers you might want to do a
research on something that is in a language which you do not understand and the
production of a translator is not available You might also be short of the research
materials and others are not immediately available among others
Limitations are influences that the researcher cannot control They are the
shortcomings conditions or influences that cannot be controlled by the researcher
that place restrictions on your methodology and conclusions Any limitations that
might influence the results should be mentioned
54 SUGGESTIONS FOR FUTURE RESEARCH
From this research the researcher recommends a several means that could be
taken to improve staffrsquos motivation by concentrating on leadership styles
43
According to Marketing minds (2012) Apple Inc uses the Apple brand to
compete across several highly competitive markets including the personal computer
industry with its Macintosh line of computerslaptops and related software the
consumer electronics industry with products such as the iPod digital music
distribution through iTunes Music Store the smart phone market with the Apple
iPhone magazine book games and applications publishing via the AppsStore for
iPhone and the iPad tablet computing device and movie and TV content distribution
with Apple TV The company is also establishing a very strong marketing presence
relative to the rival (Google) in the advertising market via its business Apps and iAd
network Steve Jobs the co-Founder of Apple described the company as being a
mobile devices company largest in the world as their revenues are bigger than
Nokia Samsung or Sonys mobile devices business
The story started two months ago when Google released its first smart phone
This new smart phone made by a Taiwanese company called HTC and the phone
called Nexus One After three weeks Apple Company said is going to sue the
manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC
The company which has been releasing iPhone since 2007 believes that HTC
illegally used 20 patents of Apple These patents are related to user interface
architecture and hardware of iPhone Apple Company filed a lawsuit in US District
Court in Delaware and an objection presented to the International Trade Commission
in USA too
In response to these accusations made by Apple Company against HTC
company The HTC denied Applersquos allegations and declared to fight the suit In other
response HTC said it has been making phones for a far longer time than Apple
including a touch screen device called the XDA that predates the iPhone by about 5
years
Implications
The implications here appear to be that HTCrsquos technological primary somehow goes
against Applersquos claims that the company violated 20 of its patents And while itrsquos
certainly possible that that might be the case itrsquos hard to accept that argument
without a list of patents to back it up
Patents
44
Here some of the patents that Apple Company accusing HTC Company used them
for its new Nexus phone manufactured for Google They are Multi-touch Screen
Multifinger gestures device integration and multitasking accelerometer patents
What is Android Android is a software installed in the mobile devices that includes
an operating system middleware and key applications The Android SDK provides
the tools and APIs necessary to begin developing applications on the Android
platform using the Java programming language
Terminology
Today in the market consumer have a lot of options for every product
whether it be an IT product or Home PCs or consumer durables or a FMCG product
This study may be helpful for company to know about the factors affecting the
consumer behavior and patterns of the consumer It may also be helpful to know the
specific requirement of customer so that the customer can be easily satisfied
Moreover this study helps to know the buying habits and patterns of customer The
study will help the company to understand the relationship that a consumer have with
their Apple product It will help to ascertain the reason which makes the undisputed
leader in almost every segment in which they operate
All Apple Professional Development facilitators are educators themselves
That gives them a unique view they know whatrsquos important in the classroom so they
can ensure that you learn about your Apple products and how they can best serve you
and your students We have created workshops in the following categories
These curriculum-focused workshops help teachers apply their skills with
Apple products to specific areas and disciplines to produce effective personal
learning for their students
Focused on technology skills these foundational workshops help teachers
become confident and comfortable integrating Apple products into their teaching
strategies
These workshops for school leaders and Education decision-makers focus on
issues important to success such as visioning and planning
Our research investigated the role of social norms in an extended theory of
planned behavior (TPB) in the explanation of prostatecolorectal cancer screening
(CS) intention and the prediction of CS uptake among men
45
Apple is well known for giving its customers things that they need but didnt
know they needed until the product shipped In that spirit Apple is in a unique
position to make further gains with that philosophy especially as other companies
pull back reduce RampD or get out of some markets completely
I written before about how Apples financial position gives it a unique
competitive advantage over the competition That discussion pointed to how Apple
can pay cash for components get to the front of supplier delivery schedules then
through volume drive prices down putting extreme price pressure on the
competition while they develop the next generation with RampD dollars
Even as Apple does this they are mindful of their brand Selling cheap
products doesnt sit well with Apple and they definitely dont want to undercut or
cannibalize other product lines
So if one asks the question about what Apple can deliver in a time when
customers are watching every penny its silly to envision a cheaper stripped down
version of a product thats already doing well Instead as Apple ponders how to
deliver new products to cost conscious customers the company tends to think about
holes in the market that can be exploited with their technology -- but which dont
undercut current products
There are other considerations as well For example the iPod touch doesnt
have a camera or an FM radio Other than the CPU it doesnt radiate and can
therefore be used in corporate or government environments that would otherwise
forbid a device that could be a security concern Our fantasies often neglect to
consider such things Because people expect to use their iPhone anywhere that
device has a different set of design constraints
Availability of multi-modal logistics services has been introduced and
occupational safety and health management system elaborated The DTPB can
provide a useful framework for evaluating interventions to increase logisticians
motivations to safety performance The overriding aim of this study was to design
and pilot test a questionnaire for subsequent use in a large-scale survey This study
describes the early stages of a research questionnaire development and a pilot study
The main results of this pilot study that the questionnaire proved to be reliable and
the analysis although preliminary provided strong support for the predictive power
of the DTPB The evaluation led to minor changes in the questionnaire Currently
46
the relevant literature surrounding the DTPB reveals a lack of research that utilizes
empirically validated theories in the field of logistics safety There is therefore a need
to consider more practical issues that emerge when applying the theory As is often
the case with the DTPB questionnaire the participants thought the questionnaire was
rather long This is important given that lengthy questionnaires can impact on data
quality through reduced completion rates due to factors such as lowered participant
motivation The length of the questionnaire could be accommodated thereby
encouraging participation Another comment levied at the DTPB questionnaire is that
it appears rather repetitive Indeed responses received in the present context included
wersquove answered that already Alternatively it may be better to group the outcomes
and behavioural belief statements and address the issue of similarity
Although the key purpose of this study was to develop and pilot a
questionnaire and not to generalize its findings it is of interest to note that the
occupational doctors advice has significant relationship to safety performance One
possible reason is that occupational safety and health information is not easily
available thereby increasing the reliance of the workers on the occupational doctors
advice This finding together with the significant influence of peer culture within the
DTPB framework would seem to strengthen the view that increasing exposure of
logisticians to occupational safety and health may encourage more positive
subjective norms and implies that contact with occupational doctors may encourage
the logisticians to work safely
Deeper interpretation suggests that peers causal attributions regarding safety
performance in their workplace may exert a comparatively strong influence over
logisticians991257 safety It also adds weight to the suggestion that occupational safety
and health training should form part of the logistics company991257s annual training plan
and as such supports the view that occupational safety and health intervention
programmes are required
He findings from questionnaire pilot test seem to corroborate previous
research by suggesting that subjective norms is a key issue to be addressed in any
occupational safety and programme as is the case of the logistics sector The result is
in line with the results reported by Hamilton and White Paris and Van den Broucke
and Fogarty and Shaw who found subjective norms to be important in affecting
adoption of a system As such it would seem that efforts should be made to enhance
knowledge and in particular to highlight the benefits of safety performance for both
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
ldquo I hereby declare that I have read this thesis and in my opinion this thesis is sufficient in terms of scope and quality for the award of the degree of Bachelor of Business Administrationrdquo
Signature helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Name of Supervisor helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Date helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
THE RELATIONSHIP BETWEEN LEADERSHIP STYLE AND
MOTIVATION LEVEL
LIOW CHIA ZHENG
A thesis submitted in fulfilment of the
Requirement of the award of the
Bachelor Degree of Business Administration
VICTORIA UNIVERSITY
APRIL 2014
ii
DECLARATION
I declare that this thesis entitled ldquoThe Relationship between Leadership Style and Motivation level ldquo is the result of my own research except as cited in the references The thesis has not been accepted for any degree and is not concurrently submitted in
candidature of any other degree
Signature
Name
Date
iii
ABSTRACTS
Apple Incorporation is a multinational company that creates and sells
consumer electronics computer software and personal computers in 363 stores
worldwide with global sales of about US$16 billion The companys well-known
products like Macintosh line of computers iPod iPhone and the iPad are mainly
recognized as a source of competitive edge due to high brand awareness related to
these products Apple also sells other branded products like Mac OS X iTunes
iLife iWork Aperture Final Cut Studio Logic Studio Safari browser and iOS
People witness on average hundreds of images on a daily basis With proliferating
and interchangeable product and service offerings brands are impetus for product
purchasing Brands often express self‐identity for the consumer as well as lifestyle
status and sometimes even belonging For a brand to be successful the company
must be able to differentiate their particular brand(s) from similar brands despite the
fact that they may contain the same ingredients The companies must communicate a
corporate identity containing the core mission strategic vision and corporate culture
that the important stakeholders can recognize in order to build or maintain a
favourable relationship The main objective of this study is to analyze the importance
of using marketing strategies of branding in Apple Inc The study will help to find
out about the related benefits of branding mainly The details of the study will help
us to learn about the consumers awareness about the brand and how their loyalty can
be increased in order to gain a competitive edge Also analyzing the importance of
branding can help us to find out about the Apple brands strengths weaknesses
opportunities and threats by using SWOT analysis tool and by using STP process
we can know how to segment the market target the customers and position the
productsservices Whereas by using 4 Ps of marketing mix we can find out about
the branded product its price promotion and placement In this thesis I examine
which corporate identity the multinational company Apple Inc communicates
through selected communication material and whether it corresponds to the 15 image
iv
perceived by a group of random consumers The thesis is conducted by the means of
a quantitative analysis from a hermeneutic perspective and is based on selected
communicated material from Apple My starting point is in the two advertising
campaigns ldquoThink Differentrdquo and ldquoWhy Yoursquoll Love a Macrdquo and two statements
from former Chief Executive Officer (CEO) John Sculley and existing CEO Steve
Jobs Furthermore I made a personal consumer study in 20 shape of a questionnaire
Therefore since the competition in the technology industry is increasing A study on
using marketing strategy of branding in Apple will help the company in staying at
the top of consumers mind to cope up with the changes to gain competitive edge to
attain goals set by the company to make improvements for the future related to
products its pricing strategy communications used to promote and the placement of
the product Therefore it will help us to evaluate whether branding will affect Apple
Incs success rate or notFinally I have investigate the relationship between
Leadership Style and Motivation level All of the results that I obtain are clearly
stated in the thesis below
v
TABLE OF CONTENTS
CHAPTER TITLE PAGE
DECLARATIONii
ABSTRACTSiii
Table of Contentsv
LIST OF TABLESvii
LIST OF FIGURESviii
1 INTRODUCTION1
11
Background 1
12 Problem statement8
13 Significant of the Study10
2 LITERATURE REVIEW14
21 Definition and motivation theory14
22 Definition concept and Leadership Theory16
23 Path Goal Theory17
24 Need for Achievement Theory20
25 Directive Leadership Style21
26 Supportive Leadership Style22
27 Participative Leadership Style23
28 Achievement Oriented Leadership Style25
29 Relationship between Leadership Styles and Motivation26
3 METHODOLOGY27
31 Research Design27
vi
32 Population and Sampling Technique28
4 RESEARCH FINDING29
41 Response Rate30
42 Descriptive Demographic Profile30
43 Descriptive Analysis31
44 Reliability Analysis35
45 Correlation Matrix36
46 Regression Analysis37
5 CONCLUSION AND RECOMMENDATION40
51 Introduction40
52 Discussion of Finding40
53 Limitation of Study41
54 Suggestions for Future Research42
55 Conclusion47
6 REFERENCES48
Appendices 51
vii
LIST OF TABLES
TABLE NO TITLE PAGE
41 Demographic Profile
30
42 Leadership style
32
43 Reliability Analysis 35
44 Reliability Test 35
45 Correlation between leadership styles and the level of staff motivation 37
46 Multiple Regression Analysis 38
viii
LIST OF FIGURES
FIGURE NO TITLE PAGE
31 Required Sample Size
1
1
CHAPTER 1
INTRODUCTION
11 BACKGROUND
Its ironic that when you ask leadersmdasheven good onesmdashwhat constitutes
leadership you often get vague disparate and vapid responses Youd think that of
all people this population would offer crisp and concrete definitions of their own
crucial work Instead you get references to energizing visioning pathfinding
modeling and a dozen other tangents of real leadershipmdashbut almost no reference to
the central task of leaders influencing
This is especially disconcerting in an era where Fortune 500 companies are
crumbling under the weight of financial strain and once powerful and confident
leaders are crawling to Washington begging for bailouts The vast majority of todays
crises are the natural consequence of ineffective or misdirected influence Either
leaders have been incapable of influencing their employees to create value for
customers (eg the US auto industry) or theyve exerted influence that has driven
2
employees to unconscionable behavior bringing the global economy to its knees (ie
the financial sector) Today more than ever we ought to see clearly that leadership
isnt a combination of fuzzy concepts and proclivities Leaders are responsible for
intelligently and ethically influencing behavior in a way that creates value
Fortunately not all leaders are missing the mark I recently met one of the
few leaders who in my experience has a concrete expression of leadership on the tip
of his tongue Tim Tassopoulos chief operating officer of Chik-fil-A says it this
way Leadership is intentional influence
I couldnt agree more For 20 years my colleagues and I have worked with
leaders to help them increase their capacity for influencing change But it came as a
surprise to us that prior to helping them learn how to influence we had to draw their
attention to it as their core work
Tim on the other hand understands that it all comes down to whether one of
his 50000 front-line associates with a few discretionary minutes decides to lean
against a wall or walk out to the dining area and clean tables Tims success or failure
as a leader does not come down to whether he is charismatic visionary or
inspirational It comes down to whether at the end of the day people behave in ways
that improve results Period
With that said the second biggest problem leaders face is that few of them
have any systematic way of even thinking aboutmdashmuch less practicingmdashinfluence
Oh we complain about it a lot All leaders can point to dysfunctional political
unproductive behaviors in their organizations For example
Fiefdoms Most leaders complain that people in their companies put the
interests of their department over the interests of the company In one Fortune 500
company the training department encouraged a vendor to sue another division of the
company to prevent that division from cutting separate deals with the vendor which
would have threatened the training departments monopoly
Compliance In US hospitals 2 million patients will be infected this year by
the very caregivers who are trying to heal them An enormous percentage of these
infections could be avoided if leaders could just find a way to influence people to
wash their hands consistently Compliance rates today hover somewhere between
30 and 50
Silence More than 90 of respondents in a recent study we conducted at
VitalSmarts reported they are currently working on a cross-functional initiative that
3
they are certain will fail Our research showed that the primary cause of these failures
is silence People see lots of problems in their initiatives but they work in
organizations where its not OK to speak up about them Our study found that this
pattern of problem behavior is a root cause of more than 85 of project failures
Given that few leaders can even define leadership its no surprise that their
performance is mediocre at best We recently studied the successes and failures of
more than 1000 leaders from 50 global companies to influence strategically critical
behavior change in their companies We were stunned to discover that fewer than 1
in 20 had any evidence of success in spite of their belief that change was crucial As
we combed through the data some key insights emerged that help us understand why
so few leaders either grasp or exert influence well
Leaders confuse talking with influencing Many leaders think influence
consists of little more than talking people into doing things Its no wonder most
influence efforts start with PowerPoint presentations But profound persistent and
overwhelming problems demand more than verbal persuasion Anyone whos ever
tried to talk a smoker into quitting knows theres a lot more to behavior change than
words
Leaders make the same mistake when they publish platitudes in the form of
Mission and Values statements give a few speeches on why these values are crucial
and then assume their job is done
Leaders believe in silver bullets When leaders actually attempt to influence
new behavior its common for them to look for quick fixesmdashto fall into the trap of
thinking that deeply ingrained bad habits can be changed with a single technique
The failure mode is to rely on any single approach
Some host star-studded retreats Others hand out inspiring posters and color-
changing mugs and think people will line up for change Still others believe its all
about incentives and so they tinker with the performance-management system or tie
new behaviors to executive bonuses The research shows that when leaders rely on
just one simple source of influence to drive change they almost always fail
In the future Ill use this column to share what weve learned from leaders
who dont suffer in ignorance about influence Over the past 20 years my colleagues
and I have sought out and studied a different kind of leader Weve tried to find those
who had remarkable abilities to influence changemdashrapidly profoundly and
sustainably
4
Weve studied up close the methods used by one remarkable influencer who
mdashwith no formal authoritymdashhas changed behavior in thousands of US hospitals
Weve looked first hand at one influencer who has saved 5 million lives from AIDS
mdashsimply by influencing behavior change in a country of 60 million people We
worked with a corporate chief who within 12 months influenced deeply entrenched
habits in employees with an average of 26 years tenure
What weve learned is that when you know what youre doing change can
happen relatively quickly And it all starts with gaining greater clarity about what
leadership really means then finding a way of thinking about the fundamental
principles of influence
Leaders lack a theory of influence Very few leaders can even answer the
question How do you change the behavior of a large group of people And yet
this is what theyre ultimately paid to do It isnt just about making a decision its
about getting people aligned to execute the decision And this means influence
Imagine discovering just as the anesthesia is taking effect that your heart surgeonmdash
the one hovering over your chest with a scalpelmdashis working off a gut hunch about
how to conduct a bypass Unless leaders become articulate about a repeatable and
effective way of influencing profound rapid and sustainable behavior changemdash
theyll continue to rack up predictably high failure rates at leading change
Leaders act as if its not their job to address entrenched habits Most leaders put a
great deal of time into crafting strategy selecting winning products and engaging
with analysts shareholders and major customers But few realize the success or
failure of their grand schemes lies in influencing the behavior of the hundreds or
thousands of people who will have to execute the big ideasmdashtheir employees
By contrast the most influential leadersmdashthe 5 who succeed consistently at
influencing profound and essential behavior changemdashspend as much as half of their
time thinking about and actively influencing the behaviors they know will lead to top
performance The 95 who dither and fail tend to delegate what they dismiss as
change management to others most often leaders in human resourcesmdashwho often
lack the credibility to influence real change The average leader spends little if any
of his or her time on active efforts to create behavior change Consequently nothing
changes
Performance is a function of the three factors acting together Ability has to
do with whether a person can do a task Motivation is a measure of whether a person
5
wants to do it Opportunity is about accessibility a person canrsquot do a task if she is not
given a chance or if she is denied access to necessary resources or amenities
This framework ndash looking at human performance as being influenced by
multiple factors ndash reflects the difficult and variable nature of our work today All of
these factors must be supported by the work environment in order for peoplersquos best
work to occur So how can the workplace help
According to Judith Heerwagen a former scientist with the Pacific Northwest
National Laboratory who is now a program expert with the General Services
Administration productivity and the workplace are related in these ways
In this section we discuss what motivation is and why it is important and
how motivation affects behaviour human relations and performance Motivation is
defined as ldquothe intention of achieving a goal leading to goal directed behaviour
When we refer to someone as being motivated we mean that the person is trying
hard to accomplish a certain task Motivation is clearly important for someone to
perform well However motivation alone is not sufficient
Ability is having the skills and knowledge required to perform the job is also
important and is sometimes the key determinant of effectiveness Finally
environmental factors having the resources information and support one needs to
perform well are also critical to determine performance
ldquoA building can affect opportunity by providing equitable access to
conditions that reduce health and safety risks equitable access to amenities and
compensatory design options where inequities exist and are difficult to eliminate
entirelyrdquo
ldquoA building can positively affect ability by providing comfortable ambient
conditions by enabling individual control and adjustment of conditions and by
reducing health and safety risks Negative impacts on ability to do work are
associated with conditions that are uncomfortable distracting hazardous or noxious
ldquoA building can positively affect motivation by providing conditions that
promote positive affective functioning psychological engagement and personal
control Moods create the lsquoaffective contextrsquo for thought processes and behaviors and
are directly tied to motivation
Motivation is the internal process leading to behavior to satisfy needs
6
Have you ever wondered why people do the things they do The primary
reason people do what they do is to meet their needs or wants The process people go
through to meet their needs is
Need rarrMotive rarrBehaviour rarrSatisfaction or Dissatisfaction
What makes employees willing to ldquogo the extra milerdquo to provide excellent
service market a companyrsquos products effectively or achieve the goals set for them
Answering questions like this is of utmost importance to understand and manage the
work behaviour of our peers subordinates and even supervisors As with many
questions involving human beings the answers are anything but simple Instead
there are several theories explaining the concept of motivation
Performance = motivation x ability x environment
According to this equation motivation ability and environment are the major
influences over employee performance Performance is a function of motivation
ability and the environment in which you work Zappos seems to be creating an
environment that encourages motivation and builds inclusiveness The company
delivers above and beyond basic workplace needs and addresses the self-
actualization needs that most individuals desire from their work experience CEO
Tony Hsieh believes that the secret to customer loyalty is to make a corporate culture
of caring a priority This is reflected in the companyrsquos 10 core values and its
emphasis on building a team and a family During the interview process applicants
are asked questions relating to the companyrsquos values such as gauging their own
weirdness open-mindedness and sense of family Although the offer to be paid to
quit during the training process has increased from its original number of $400 only
1 of trainees take the offer Work is structured differently at Zappos as well For
example there is no limit to the time customer service representatives spend on a
phone call and they are encouraged to make personal connections with the
individuals on the other rather than try to get rid of them
Although Zappos pays its employees well and offers attractive benefits such
as employees receiving full health-care coverage and a compressed workweek the
desire to work at Zappos seems to go beyond that As Hsieh would say happiness is
the driving force behind almost any action an individual takes Whether your goals
are for achievement affiliation or simply to find an enjoyable environment in which
to work Zappos strives to address these needs
7
Although Zappos has over 1300 employees the company has been able to
maintain a relatively flat organizational structure and prides itself on its extreme
transparency In an exceptionally detailed and lengthy letter to employees Hsieh
spelled out what the new partnership with Amazon would mean for the company
what would change and more important what would remain the same As a result of
this type of company structure individuals have more freedom which can lead to
greater satisfaction
The topic of motivation plays a central role in the field of management as it
is one of the most popular management topics Motivation derives from the Latin
word for movement and it has been widely acknowledged as a critical determinant
of our behavior Motivation affects how and to what extent we utilize our skills and
abilities Unmotivated employees are less willing to be cooperative and supportive
and they may decrease work effort time on the job productivity and performance
Thus we need to motivate employees to boost productivity Jeff Taylor founder of
Monstercom said that to be successful you have to be able to motivate others To
this end researchers are studying the factors that energize direct and sustain work-
related behavior and you will learn about their motivation theories in this chapter
Despite their difficulties because they canrsquot simply buy motivation
organizations are designing incentive systems to motivate employees Self-
motivation is one of the most important skills companies look for when hiring Thus
your ability to motivate yourself and others is critical to your career success and the
goal of this chapter is to increase your ability to do so
Based on the expiratory study done by most of the staff they consented with
the statement that the level of motivation is equivalent with the leadership styles of
the mangers
Be a yardstick of quality Some people arent used to an environment where
excellence is expected by Steve Jobs
8
12 PROBLEM STATEMENT
Motivation is defined as the process that initiates guides and maintains goal-oriented
behaviors Motivation is what causes us to act whether it is getting a glass of water
to reduce thirst or reading a book to gain knowledge The act or process of giving
someone a reason for doing something and it is also called as the act or process of
motivating someone Motivation is a desire or willingness to do something
enthusiasm It is a force or influence that causes someone to do something There are
three major components to motivation activation persistence and intensity
All levels of management perform these functions but the amount of time a manager
spends on each function depends on the level of management and the needs of the
organization Managers just dont go out and haphazardly perform their
responsibilities Good managers discover how to master five basic functions
planning organizing staffing leading and controlling
A manager needs to be a good leader While a manager organizes and plans the good
leader must also inspire employees with a vision for the organization A manager
needs to be an effective communicator and liaison between employees customers
and other managers of the organization A manager needs to be an effective
negotiator When organizations are developing or undergoing change the manager is
often required to negotiate with competitors contractors suppliers and employees
A manager must act as a figurehead that reinforces the mission and vision of an
organization to employees customers and other stakeholders
Leadership has a direct cause and effect relationship upon organizations and their
success Leaders determine values culture change tolerance and employee
motivation They shape institutional strategies including their execution and
effectiveness Leaders can appear at any level of an institution and are not exclusive
to management Successful leaders do however have one thing in common They
influence those around them in order to reap maximum benefit from the
organizationrsquos resources including its most vital and expensive its people Libraries
9
require leadership just like business government and non-profit organizations
Whether a public special or academic library that libraryrsquos leaders directly affect
everything from patron experience to successfully executing stated missions
including resource allocation services offered and collection development strategies
In fact the influence of leaders and their effectiveness in moving people to a shared
vision can directly shape the libraryrsquos people its materials how patrons use or
interact with them and whether or not that experience is beneficial With leadership
potentially playing such a vital role in the success of information centers and patron
experiences it is useful to consider the different types of leaders and their potential
impact on libraries as organizations
Current leadership theories describe leaders based upon traits or how influence and
power are used to achieve objectives When using trait-based descriptions leaders
may be classified as autocratic democratic bureaucratic or charismatic If viewing
leadership from the perspective of the exchange of power and its utilization to secure
outcomes leaders are situational transactional or transformational Understanding
these different tropes can provide a vocabulary for discussion that can lead to
meaningful desired results It bears noting that not all leaders are created equal and
leadership quality may vary enormously across industries or simply within an
organization In addition identifying an individual leaderrsquos style is central to
evaluating leadership quality and effectiveness especially as it relates to
organizational goals Below is a brief examination of each common leadership style
listed above and their potential impact on a group as well as their relative usefulness
Leadership style impacts the organization by affecting employee morale
productivity decision-making speed and metrics Successful leaders carefully
analyze problems assess the skill level of subordinates consider alternatives and
make an informed choice By choosing the most appropriate leadership style for the
situation an effective leader provides a lasting impact Leaders establish a clear
distinction between subordinates and superiors
When leaders use a coaching style instead subordinates feel safer and encouraged to
focus on their own development which ultimately helps the company for the long
term by increasing employee morale retention and satisfaction A leader engages
10
with employees to figure out the best way to accomplish the companyrsquos strategic
goals This includes decreased errors minimized waste and increased customer
satisfaction Participative leaders run team-building exercises to promote cultural
awareness and diversity which can improve productivity by allowing the team to
recognize each otherrsquos strengths and value
13 SIGNIFICANT OF THE STUDY
There are a number of different styles of leadership and management that are
based on different theories The individuals style will be use based on a combination
of their beliefs values and preferences as well as the organizational culture and
norms which will encourage some styles and discourage others
Different motivational theories can directly impact an employeersquos
contribution to the overall success of an organization Additionally motivational
theories can influence the behaviors and leadership methods within an organization
The result of employee motivation combined with leadership theories will influence
employee satisfaction This article will review factors that are directly attributed to
employee satisfaction
According to Watkiss (2004) motivation is the way to drive person into
doing something Much of the driven are the thought of a potential reward or a
consequence of not doing something Motivation is the forces the people do
something this is a result of the individual needs being satisfied (or met) so that
individual has the inspiration to complete the task Motivation refersto the initiation
direction intensity and persistence of human behaviour Based on the definition of
Watkiss (2004) it can be concluded that the motivation is the idea and initiative to
encourage and drive the individual to do something or to performance better jobs
Ormrod (2003) stated that the main reason of existence for organizations is not
merely to survive but also to gain profit and the companies enable to competitive
11
weather in locally or globally In order to achieve these missions companies have to
satisfy the employees who are considered asa cornerstone in many companies Thus
the employees would have a high morale self-esteem and also feel comfortable
toward the place where they work in However it is hard to argue that a motivated
workplace means that the organizations would get high performance or maybe
would increase revenue However managers is necessary to take actions in order to
satisfy employees and thereby it is suppose to increase the employeersquos motivation
After increasing motivations the employees will work harder and feel that they are
responsible to achieve all targets and goals that ordered by supervisors In other
words mean that employees would be fell that the organization as belong to them
For an instance motivation in the education process can have many effects on
how students learn and their behaviour to the course matter (Ormrod 2003) It can
direct behaviour toward particular goals and lead to increased effort and energy
It also can help the organization involved in determining the level of it It is
to help the managers to find his or hers leadership styles and increases the leadership
qualities Leadership is a fundamental aspect of the human condition Leadership
today is more difficult and more necessary than before The health and growth of any
organization rises and falls on leadership Studying leadership will make us better
followers Leadership skills can be learned in a systematic and thorough way
14 BACKGROUND OF THE APPLE INC
Apple started in 1976 as a computer company In the last decade however
Apple has expanded into a very intricate company that specializes in much more than
just computers In 2001 Apple broke the barrier with the iPod eventually becoming
the dominant market leader in music players As well Apple joined the phone
industry in 2007 with the iPhone which has also been widely successful
12
Apple is a consumer goods company and therefore evaluating its value
requires understanding its products and consumers This can be very difficult
because Apple competes with many different companies throughout the different
industries it takes part in
Apple has established a unique reputation in the consumer electronics
industry One of the most unique things about Apple is that it has a very strong
customer base This is extremely important in understanding Apple
Apple is probably the most well-known company when it comes to the
making of technology that is cutting edge and something that everyone wants to have
in their possession Apple Computer first came to be a company in 1976 when Steve
Jobs and Steve Wozniak when they released the Apple I and was located in
Cupertino California These two young men dropped out of college and were often
viewed as outcasts in most of the places that they were at including schools which
could have been the reason that they dropped out of college As most people have
heard Apple really started in the basement or garage depending on who the person
talks to rather than at some expensive business location Which is perhaps the reason
so many people were first intrigued by the brand and could be the reason that the
computers were such a success they were created by guys that knew what they
wanted and passed this on to the rest of the world And what they wanted was
something that other people wanted as well
The first order that the two built is somewhat of an amazing feat that was the
beginning of the company After being introduced to one another they made a
working model of their computer and took it to a nearby computer store in order to
try to make it onto the market The owners of the store ordered fifty of the machine
that was to be fully assembled and ready to go which seemed to be an impossible
feat However they did succeed as they bartered and promised many IOUs to
companies to get the parts that they would need since they had no money to buy
these on their own They finished all fifty machines in thirty days and took them to
the store to sell which they received around five hundred dollars a piece for these
machines They were a hit with those that came to the store
Now Apple is a brand that most people automatically know all over the
world They are known for their innovative technology that is usually the first of its
kind on the market and something that all people love to own and make their lives a
bit easier with the advancements that they gave people The company continued to
13
stay on top of their game and improve upon their technology they produced such
things as the iMac which really did help to propel the company in the eyes of many
consumers
The first home computer with a GUI or graphical user interface was the
Apple Lisa The very first graphical user interface was developed by the Xerox
Corporation at their Palo Alto Research Center (PARC) in the 1970s Steve Jobs
visited PARC in 1979 (after buying Xerox stock) and was impressed and influenced
by the Xerox Alto the first computer ever with a graphical user interface Jobs
designed the new Apple Lisa based on the technology he saw at Xerox
With the 1984 Apple Macintosh Steve Jobs made sure developers created
software for the new Macintosh Computer Jobs figured that software was the way to
win the consumer over
14
CHAPTER 2
LITERATURE REVIEW
21 DEFINITION AND MOTIVATION THEORY
Motivation is internal and external factors that stimulate desire and energy in
people to be continually interested and committed to a job role or subject or to make
an effort to attain a goal
Motivation results from the interaction of both conscious and unconscious
factors such as the (1) intensity of desire or need (2) incentive or reward value of the
goal and (3) expectations of the individual and of his or her peers These factors are
the reasons one has for behaving a certain way An example is a student that spends
extra time studying for a test because he or she wants a better grade in the class
Motivation is also a feeling of enthusiasm or interest that makes you
determined to do something Motivation is the desire that fuels a person to do certain
things based on the wants and needs of a person If a person wishes to meet these
wants and needs then it necessitates him to motivate himself so that he can make
certain moves A person is unique and apart from another so his wants and needs
vary greatly from that of the other The same is true for the peoples levels of
motivation
The different wants and needs in every person vary in intensity based on the
focus goals and the total human psyche of the person This is why the motivation of
a person is unique despite having similar wants and needs with others
The decision to increase your motivation is the key to the bringing a greater
sense of it for yourself This can be done by putting greater focus on the things that
15
you want to achieve until you actually accomplish them The stronger your focus is
on the goal the greater the motivation will be
The truth of the matter is if you are unable to keep track of your goals it can
be generalized that you do not really desire to achieve it Motivation can come
naturally and no amount of inspirational talk will set you to action if you really are
not into taking the goal seriously
Setting goals that stir positive feelings within you are important to keep
yourself motivated Once you have found these focus yourself on being able to get a
hold of them There will be a lot of distractions so pick up at a comfortable pace and
make things happen
The definition of motivation involves the total understanding of the self
Receiving rewards is one reason for being motivated but beyond that is a set of
benefits that are more valuable than concrete rewards These can be enhanced work
output more productivity better work habits and an increased of understanding of
yourself
According to various theories motivation may be rooted in the basic need to
stay motivated in the face of challenges and negative people Setbacks and
unsupportive colleagues or friends will make you even more determined when you
know how to stay motivated avoid the criticism endless nagging and moaning of
those around you When you easily and effortlessly get things done you give people
little reason to criticize you In fact they are likely to give you more freedom to do
things your way start new projects with enthusiasm and stay motivated over time
When you can see things through to completion you will have renewed confidence in
your ability to succeed stop things getting any worse When you know how to be
highly motivated in a matter of seconds you can turn around situations you have
neglected in the past feel in charge of you life As you get more done with ease you
will have order where you used to have chaos You will know what you want and
feel compelled to move ahead and get it develop leadership skills and positively
affect those around you Your drive and enthusiasm will touch everyone you deal
with People will turn to you for leadership and guidance enjoy a more harmonious
home life Imagine hearing praise and gratitude for all the little things you get done
around the house You will enjoy a satisfying feeling of accomplishment at the end
of each evening eliminate problems while they are small You will deal with
potential problems and concerns sooner rather than later This habit alone will put
16
you back in control save money by getting things done on time You will eliminate
those late fees fines and charges that procrastinators waste their hard earned money
on put an end to regrets Become the kind of person who jumps on opportunities
And enjoy the excitement and passion you feel when you are giving 100
understand what motivates you and enjoy greater success When you discover your
unique motivation blueprint getting ahead will never be a mystery again You can
fire up your motivation engine whenever you choose to move ahead quickly in your
career When you can calmly and efficiently get your work done you position
yourself for more responsibility and a higher salary earn the respect of your boss and
colleagues As a dependable and productive member of the team people will
appreciate you and seek your valuable advice on important matters and Feel fantastic
about yourself As a motivated self-starter your self-esteem will soar you will
accomplish much more have greater success and live a full life
22 DEFINITION CONCEPT AND LEADERSHIP THEORY
In a research on leadership_(Stodgill(1974) has identified more than eleven
explanations on leadership which has different foundation Many definitions have
been identified by researchers for example Stoggil (1950) explained that leadership is
a process to influence people to achieve certain goals and target Tannembum amp
Massarik (1957) explained that A frame of reference Management
Science (October) 1-19t hellip)
Individuals are concerned not only with the absolute amounts of rewards they
receive for their efforts but also the praising from employer We lead when we
manage a football team or teach a classroom of children We lead our own children
when we are parents and we lead when we organize anything We certainly lead
when we manage projects or develop a new business We lead the moment we take
the first supervisory responsibility at work and we may lead even before we assume
official responsibility to do anything A vicar or preacher leads a congregation A
17
writer or visionary may lead when he or she puts pen to paper and creates a book or
poem or article which inspires and moves others to new thoughts and actions A
monarch and a president are both leaders So is a local councillor and so can be a
community fund-raiser A ruthless dictator is a leader So was Mother Theresa and
so was Mahatma Gandhi
We can find leadership in every sort of work and play and in every sort of
adventure and project regardless of scale and regardless of financial or official
authority And so given the many ways in which leadership operates it is no surprise
that leadership is so difficult to define and describe
Leadership is a process by which a person influences others to accomplish an
objective and directs the organization in a way that makes it more cohesive and
coherent Leaders carry out this process by applying their leadership attributes such
as beliefs values ethics character knowledge and skills
To inspire your workers into higher levels of teamwork there are certain
things you must be know and do These do not come naturally but are acquired
through continual work and study Good leaders are continually working and
studying to improve their leadership skills they are NOT resting on their laurels
The difference of staffsrsquo perceptions might be influenced by gender age
status academic qualifications work tenure educational level family background
interest and so on Itrsquos clear that the perceptions of staffs on their managerrsquos
leadership style can be influenced with so many factors and it plays an important role
is determining the climate success organization and the level of achievement of the
organization itself
23 PATH GOAL THEORY
The Path-Goal model is a theory based on specifying a leaders style or behavior that
best fits the employee and work environment in order to achieve goals (House
18
Mitchell 1974) The goal is to increase an employees motivation empowerment
and satisfaction so that they become productive members of the organization
Leadership concept that the subordinates accept a leaders behavior only so
far as they view it as resulting in immediate or future benefit Thus a leaders main
function is to clear a path to the realization of the subordinates goals he or she must
choose the behavior patterns that are most applicable in helping the subordinates get
what they want
Path-Goal is based on Vrooms (1964) expectancy theory in which an
individual will act in a certain way based on the expectation that the act will be
followed by a given outcome and on the attractiveness of that outcome to the
individual The path-goal theory was first introduced by Martin Evans (1970) and
then further developed by House (1971)
Leaders can take a strong or limited approach in these In clarifying the path
they may be directive or give vague hints In removing roadblocks they may scour
the path or help the follower move the bigger blocks In increasing rewards they
may give occasional encouragement or pave the way with gold
In fact leader should clarify the path so subordinates know which way to go
remove roadblocks that are stopping the things going there and Increasing the
rewards along the route There are four style of leadership which are supportive
directive participative and achievement-oriented leadership
Supportive leadership
Considering the needs of the follower showing concern for their welfare and
creating a friendly working environment This includes increasing the followers self-
esteem and making the job more interesting This approach is best when the work is
stressful boring or hazardous The leader make work pleasant for the workers by
showing concern for them and by being friendly and approachable It is most
effective in situations in which tasks and relationships are physically or
psychologically challenging Good relations are promoted with the group and
sensitivity to subordinates needs is shown
Directive Leadership
Telling followers what needs to be done and giving appropriate guidance
along the way This includes giving them schedules of specific work to be done at
19
specific times Rewards may also be increased as needed and role ambiguity
decreased (by telling them what they should be doing)
This may be used when the task is unstructured and complex and the follower
is inexperienced This increases the followers sense of security and control and
hence is appropriate to the situation
The leader informs her followers on what is expected of them such as telling
them what to do how to perform a task and scheduling and coordinating work It is
most effective when people are unsure about the task or when there is a lot of
uncertainty within the environment Specific advice is given to the group and ground
rules and structure are established For example clarifying expectations specifying
or assigning certain work tasks to be followed
Participative leadership
Consulting with followers and taking their ideas into account when making
decisions and taking particular actions This approach is best when the followers are
expert and their advice is both needed and they expect to be able to give it The
leaders consult with their followers by consulting with them before making a
decision on how to proceed It is most effective when subordinates are highly trained
and involved in their work Decision making is based on consultation with the group
and information is shared with the group
Achievement-oriented leadership
Setting challenging goals both in work and in self-improvement (and often
together) High standards are demonstrated and expected The leader shows faith in
the capabilities of the follower to succeed This approach is best when the task is
complex
The leader sets challenging goals for his followers expects them to perform
at their highest level and shows confidence in their ability to meet this expectation
It is most effective in professional work environments such as technical or
scientific or in achievement environments such as sales Challenging goals are set
and high performance is encouraged while confidence is shown in the groups ability
The path-goal theory by House(1971) also known as the path-goal theory of
leader effectiveness or the path-goal model is a leadership theory in the field
The original path-goal theory identifies achievement-oriented directive
participative and supportive leader behaviors
20
The directive path-goal clarifying leader behaviour refers to situations where
the leader lets followers know what is expected of them and tells them how to
perform their tasks
24 NEED FOR ACHIEVEMENT THEORY
Need for Achievement (n Ach) is the degree to which someone is motivated
to set and reach goals People with a high n Ach are usually driven to succeed for
internal reasons such as personal satisfaction rather than by external pressures
Personality trait characterized by an enduring and consistent concern with
setting and meeting high standards of achievement This need is influenced by
internal drive for action (intrinsic motivation) and the pressure exerted by the
expectations of others (extrinsic motivation) Measured by thematic appreciation
tests need for achievement motivates an individual to succeed in competition and to
excel in activities important to him or her
These individuals work hard to meet their goals and tend to take on tasks that
are moderately difficult to accomplish If they choose a goal that is too easy the
achievement is not very rewarding and if they chose something that is too difficult
success may not be obtainable Say someone with a high n Ach is just beginning to
set high standards for themselves in fitness They may aim to run a 5k (3-mile) race
but they would shy away from a longer race until they have become a more
experienced runner so they arenrsquot setting themselves up for failure
People high in N-Ach are characterized by a tendency to seek challenges and
a high degree of independence Their most satisfying is the recognition of their
achievements
21
25 DIRECTIVE LEADERSHIP STYLE
The directive leadership style is one of four leadership behaviours identified
by the path-goal theory of leadership Directive leadership is characterized by setting
clear objectives and rules for your subordinates and ensuring that your expectations
and directions are clearly defined and understood by your subordinates Directive
leadership may be advisable when subordinates are unskilled or inexperienced at a
complex task It may backfire if imposed upon highly skilled and experienced
employees who are extremely competent to perform the task
An instructional type of managerial style characterized by a leader who tells
subordinate staff what they are expected to do and how to perform the expected
tasks A directive leadership style might be helpful for a manager within a business
where their subordinate staff members have jobs that are not particularly specialized
and so they need more guidance to avoid uncertainty
Directive leadership is one of five models of leadership described by Bernard
Bass Directive leadership is a style of leading people in a business or project It is
probably the most common form of leadership existing in large businesses today It
is very common in traditional business and traditional cultures This style of
leadership consists of a manager or superior person directing subordinates to
complete or work on a task at hand The manager will tell the employee exactly what
to do and how to do it He or she will have specific standards and will demand that
they be met The manager leads with total authority The military is a good example
of directive leadership However in business it does not always work as well
Directive leadership does not allow an employee to reach their potential nor does it
allow the employee to express their independent thoughts or creativity
Directive leader is a leader who is very strict autocratic makes use of his
power of influence from his position to control reward and force the followers to
comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)
22
26 SUPPORTIVE LEADERSHIP STYLE
Supportive Leadership is one of the leadership styles found in path-goal
theory A supportive leader try to decrease employee stress and frustration in the
workplace This method is effective when your work tasks are dangerous tedious
and stressful but is not really effective if your work tasks are intrinsically motivating
because you dont need to be motivated to do the work
Supportive leadership is a kind of leadership where you listen to your
workers and help them out when they need help Supportive leadership is an opposite
of autocratic leadership and is much more successful in many fields of work But not
in all of course
The leadership style I use to follow is Supportive leadership because
according to me the followers are as important as task The goals can only be achieve
with the help of followers if followers are facing any problem either in their personal
life or under organization roof the affection of that problem can be clearly measured
from their task results Moreover I use self-made theory in my leadership which is
Get addict an achieve according to this a person can achieve anything but the
conditions is that the person must be addicted to it If followers are facing any
grievances they canrsquot be addicted towards achievement Supportive leader in my way
does not only mean handling grievances of followers but I call myself supportive
leader because I plan my tactics towards achieving a goal according to the followers
ability and skills moreover according to their willingness and motivation towards
work Supportive leadership is It leads people It doesnt drive them It involves
them It doesnt coerce them It never loses sight of the most important principle
governing any project involving human beings namely that people are more
important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive
leadership is working along with followers guiding them helping them instead of
working ahead of them Human beings are most important aspect of this type of
leadership According to me this leadership can be done effectively if leaders treat
followers as one who work with him rather work for him Being the basket ball
captain for two consecutive years I applied my leadership style and maintained a
team
23
Supportive leadership is a reference to a particular leadership style for
business As management styles became more complex in the 1970s and 1980s
theories began to grow up Businesses started looking not only at the techniques of
management but at the different types of leaders found in business and what
categories those leaders fell into By the 1990s concepts such as supportive
leadership had become widely accepted Supportive leadership is a naturally organic
and emotionally sensitive style like other styles it is especially useful in certain
circumstances but the company must adopt a culture that encourages such styles for
them to be effective
In supportive leadership the manager is not so interested in giving orders and
managing every detail as in giving employees the tools they need to work
themselves While delegation is a vital part of supportive leadership managers do
not simply assign tasks and then receive the results Instead they work through the
tasks with employees to improve skills and talent until the manager does not need to
worry about a task being done correctly and the employee is fully empowered in a
particular area
27 PARTICIPATIVE LEADERSHIP STYLE
Lewinrsquos study found that participative leadership also known as democratic
leadership is generally the most effective leadership style Democratic leaders offer
guidance to group members but they also participate in the group and allow input
from other group members In Lewinrsquos study children in this group were less
productive than the members of the authoritarian group but their contributions were
of a much higher quality
Participative leadership is a style of leadership that involves all members of a
team in identifying essential goals and developing procedures or strategies to reach
those goals From this perspective this leadership style can be seen as a leadership
style that relies heavily on the leader functioning as a facilitator rather than simply
24
issuing orders or making assignments This type of involved leadership style can be
utilized in business settings volunteer organizations and even in the function of the
home
Participative leaders encourage group members to participate but retain the
final say over the decision-making process Group members feel engaged in the
process and are more motivated and creative
One of the main benefits of participative leadership is that the process allows
for the development of additional leaders who can serve the organization at a later
date Because leaders who favor this style encourage active involvement on the part
of everyone on the team people often are able to express their creativity and
demonstrate abilities and talents that would not be made apparent otherwise The
discovery of these hidden assets help to benefit the work of the current team but also
alerts the organization to people within the team who should be provided with
opportunities to further develop some skill or ability for future use
One potential disadvantage of participate leadership is the time factor This
leadership style does often involve the need for more time before action is taken
This is only natural since the very nature of this leadership style means allowing
input from every member of the team However the extra time necessary for this
process often leads to decisions that ultimately benefit everyone to a greater degree
than faster decisions that are more limited in scope
Participative leadership also expands the range of possibilities for the team
When leadership styles that essentially leave all the direction and decision making in
the hands of one individual it is much more difficult to see a given approach from
several different angles When the leadership style encourages others to be involved
in the decision making process a given course of action can be approached from a
variety of perceptions This can often point out strengths or weaknesses to the
approach that would have gone unobserved and thus unresolved without this type of
participatory brainstorming and decision making
Effective participative leadership allows the talents and skills of all the team
members to be utilized in arriving at decisions and taking courses of action While
the team leader is usually still responsible for making the final decision this sharing
of functions within the team provide the perfect environment for everyone to provide
input that has the potential to make that final decision more well-rounded and
ultimately profitable for the company as a whole
25
28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE
Management which sets challenging goals assists in training emphasizes
improvement and expects the highest levels of performance
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
Achievement-oriented leaders always learn They always take risk They
never gamble (There is a difference) They always teach and mentor others They
understand that failure to adapt and change means death and destruction on a
competitive battlefield Either products are always changing or consumers are
changing so businesses must adapt or dieAchievement -oriented leaders put the
right people on the bus and go to great lengths to keep them there They never
change the deal with their employees (except to make it sweeter) They share
success They set stretch goals and achieve them It is fascinating to watch those
leaders work with their teams They are unstoppable
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
26
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION
There are a number of different styles of leadership and management that are
based on different theories The individuals style will be use based on a combination
of their beliefs values and preferences as well as the organizational culture and
norms which will encourage some styles and discourage others
Idealized influence describes managers who are exemplary role models for
associates Managers with idealized influence can be trusted and respected by
associates to make good decisions for the organization Intellectual Stimulation
describes managers who encourage innovation and creativity through challenging the
normal beliefs or views of a group Managers with intellectual stimulation promote
critical thinking and problem solving to make improvement of organization
performance
Inspirational motivation describes managers who motivate associates to
commit to the vision of the organization Managers with inspirational motivation
encourage team spirit to reach goals of increased revenue and market growth for the
organization Individual consideration describes managers who act as coaches and
advisors to the associates Managers with individual consideration encourage
associates to reach goals that help both the associates and the organization
27
CHAPTER 3
METHODOLOGY
31 RESEARCH DESIGN
A research design encompasses the methodology and procedures employed to
conduct scientific research The design of a study defines the study type (descriptive
correlational semi-experimental experimental review meta-analytic) and sub-type
(eg descriptive-longitudinal case study) research question hypotheses
independent and dependent variables experimental design and if applicable data
collection methods and a statistical analysis plan
The research design is also the framework for conducting the marketing
research project that clarified the necessary procedure in order to obtain the
information needed to solve all the marketing problem
In order to collect as much data as possible a combination of descriptive and
analytical research designs based on result from the questionnaire observation and
interview were used by the researcher to analyses the influence of leader on
competitive market concept of motivation in organization and the ways that human
performances on a job can be link with ability and motivation in Apple Inc
The method has been used is to distribute the questionnaire throughout the
staff in order to collect a better result The reason for choosing this method is
28
because this is the most effectives way to study the relationship between leadership
style and motivational level The raw data was analyze according to the research
objectives
32 POPULATION AND SAMPLING TECHNIQUE
The population of this study are all the staff from Apple Inc The population
chosen consider those who have had experiences working in such a high
technological company like Apple Inc The Sampling technique used in this research
was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the
south of Ireland
Figure 31 Required Sample Size
29
CHAPTER 4
RESEARCH FINDING
A questionnaire is a means of eliciting the feelings beliefs experiences
perceptions or attitudes of some sample of individuals As a data collecting
instrument it could be structured or unstructured
The questionnaire is most frequently a very concise preplanned set of
questions designed to yield specific information to meet a particular need for
research information about a pertinent topic The research information is attained
from respondents normally from a related interest area The dictionary definition
gives a clearer definition A questionnaire is a written or printed form used in
gathering information on some subject or subjects consisting of a list of questions to
be submitted to one or more persons
The method of questionnaire have some advantages of in Economy - Expense
and time involved in training interviewers and sending them to interview are reduced
by using questionnaires Uniformity of questions - Each respondent receives the
same set of questions phrased in exactly the same way Questionnaires may
therefore yield data more comparable than information obtained through an
interview Standardization - If the questions are highly structured and the conditions
under which they are answered are controlled then the questionnaire could become
standardized The disadvantages of questionnaire are respondentrsquos motivation is
difficult to assess affecting the validity of response
30
41 RESPONSE RATE
The laminated random sampling technique was used and a total of 100
samples size were selected out of 100 populations 100 questionnaires were received
that is representing 90 of response rate The sample size was reasonable and
beyond the target that we set early and exceed our expectation This is to allow
further analysis that was surpass the demand
42 DESCRIPTIVE DEMOGRAPHIC PROFILE
The demographic profile is in Table 41 The distribution of respondents
includes 65 male and 35 female The age of respondents was from below 30
years 35 45 between 30 to 40 years 20 between 40 to 50 years While for
years of experience 30 out of the 50 respondents that we carried out for
questionnaire have less than 5 years of experience 30 between 6 to 10 years 28
between 11 to 15 years and 12 have more than 16 years of experience
For the level of education 45 stand for those who have SPMMCEOthers 30 of
the respondents have STPMHSEDIPLOMA 18 of the respondents have degree
and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of
them are single 38 of the respondents are married and only 20 of them are
widowed
Demographic
Items
Frequency Percentage ()
Gender
Male 65 65
Female 35 35
31
Age
lt30 35 35
31-40 45 45
41-50 20 20
Length of Service
lt5 30 30
6-10 30 30
10-15 28 28
gt16 12 12
Education
SPMMCE 45 45
STPMHSE
DIPLOMA
30 30
Degree 18 18
Masterrsquos Degree 7 7
Status
Single 42 42
Married 38 38
Widowed 20 20
Table 41 Demographic Profile
43 DESCRIPTIVE ANALYSIS
32
Design of minimum maximum mean and standard deviation of each item
can be refer rend to the table 42 below Based on the table it reveals that the
minimum value for the directive leadership style is 1 and maximum is 5 In term of
mean and standard deviation of the directive leadership style are 257 413 1144
and 1336 respectively
For supportive leadership style the minimum mean will be 334 and the
highest are 444 For standard deviation is 0991 and 1386 respectively
For minimum value for participative leadership style will be 1 and the
maximum is 5 in addition to that the mean and standard deviation of the variable is
between 367 to 444 and 367 and 1040 and 1264 respectively
The achievement oriented leadership style the mean and standard deviation
of the variable is between 349 to 413 and 1021 to 1165
For motivation achievement based on individual perception the minimum
values of variable range from 1 to 2 and the maximum variable is 5 Mean and
standard deviation of the variable is between 253 to 459 and 0906 to 1335
Variableconstruct Mean Std Deviation
Directive 358 1145
1 He has the final word in the office
matters
373 1336
2 He emphasizes that all rules and
regulations
257 1144
3 He give clear explanations of what is
expected of other
365 1224
4 He give subordinates explicit
instructions for how to do their work
413 1246
5 He show interest in subordinatesrsquo
personal concerns
382 1306
Supportive 383 1190
1 He often mingle with the staff 373 1386
2 He often spent time as necessary to 444 0991
33
hear complaint from staff
3 Providing guidance without pressure
is the
key to being a good leader
362 1259
4 As a rule leaders should allow
subordinates
to appraise their own work
334 1072
5 Leaders should give subordinates
complete
freedom to solve problems on their own
401 1240
Participative 408 1110
1 He is very responsive and easy to be
invited to discuss
367 1264
2 He easily understood 413 1105
3 When things go wrong and he need to
create a strategy to keep a project or process
running on schedule he call a meeting to get his
employees advice
433 1046
4 To get information out He send it by
email memos or voice mail very rarely is a
meeting called His employees are then
expected to act upon the information
384 1040
5 He want to create an environment
where the employees take ownership of the
project I allow them to participate in the
decision making process
444 1096
Achievement Oriented 387 1103
1 He determines the duties of staff 391 1113
2 He describes the conditions and tasks
and clearly what is expected
349 1021
3 He explain the level of performance 382 1165
34
that is expected of subordinates
4 He give vague explanations of what is
expected of subordinates on the job
413 1107
5 He consistently set challenging goals
for subordinates to attain
401 1110
Motivation Level 345 1178
1 1 I feel annoyed when thinking about
the things I would like to do new work
459 0906
2 I am ambitious in my career 288 1233
3 I am energized when
people count on me for ideas
439 0947
4 When involved in group projects my
team membersrsquo problems are my problems
301 1211
5 I find pleasure in recognizing and
celebrating the accomplishments of others
290 1125
6 As a practice I ask people
challenging questions when we are working on
projects together
301 1211
7 I take delight in complimenting
people I work with when progress is made
411 1190
8 I find it easy to be the cheerleader for
others when times are good and when times are
bad
382 1179
9 Team accomplishment is more
important to me than my own personal
accomplishments
321 1327
10 When involved in group projects I
am inclined to let my ideas be known
253 1335
Table 42 leadership style
35
44 RELIABILITY ANALYSIS
According to Hinton (2004) recommended four cut-off points for steadiness
which includes outstanding reliability (090 and above) high reliability (070 ndash 090)
moderate reliability (050 ndash 070) and low reliability (050 and below)
000 050 Low Reliability
050 070 Moderate Reliability
070 090 High Reliability
090 100 Outstanding
Reliability
Table 43 Reliability Analysis
Based on table 43 there are five constructs directive supportive
participative achievement-oriented and motivation level shown Cronbachrsquos Alpha
values of 0865 0914 0970 0974 and 0883 respectively None of constructs
confirm low reliability The high Cronbachrsquos Alpa values for all establish contain
that they are inwardly uniform That means all element of each establishes are
measuring the identical content creation In the nutshell the higher the Cronbachrsquos
Alpha value of a construct the higher the reliability is of measuring the same
construct
Const
ructs
Sample
Size(n)
No
of Items
Cronbachrsquos
Alpha (a)
Type
Direc 100 5 0865 High Reliability
36
tive
Supp
ortive
100 5 0914 Outstanding
Reliability
Partic
ipative
100 5 0970 Outstanding
Reliability
Achi
evement
100 5 0974 Outstanding
Reliability
Level
of Staff
Motivation
100 10 0883 Outstanding
Reliability
Table 44 Reliability Test
45 CORRELATION MATRIX
Correlation analysis was used to conclude and decide relationships between
two variables measured Toward this end Pearson correlation test was used to
diagnose whether leadership styles and motivation level are relevant to each other
Table 44 presents the correlation matrix results
Table 44 shows the relation of independent variables with motivation level
For finding the relation significant level plt 005 and plt 001were chosen
The value of correlation coefficient r for directive leadership style is 0356
with plt 005 which show a moderate relationship with the level of staff motivation
It is found that the value of correlation coefficient r for supportive leadership
style is 0369 with plt 001 show a strong relationship with the level of staff
motivation
Participative leadership style carry correlation coefficient value r of 035 2
with plt 005 which show a moderate relationship with the level of staff motivation
For achievement oriented leadership style the coefficient valuer is 0430
with plt 001 which show a strong relationship with the level of staff motivation
37
Correlation is significant at the 001 level (1-tailed)
Correlation is significant at the 005 level (1-tailed)
Constructs Directive Supportive Participative Achievement Motivation
() () () ()
Directive 1 0691 0717 0799 0356
0000 0000 0000 0012
() () ()
Supportive 1 0877 0676 0369
0000 0000 0009
() ()
Participative 1 0736 0352
0000 0012
()
Achievemen
t
1 0430
0022
Motivation 1
Table 45 Correlation between leadership styles and the level of staff
motivation
46 REGRESSION ANALYSIS
In this study multiple regression analysis was applied Each variable from
factor scores were used in the analysis Table 45 shows the results of multiple
regression analysis of the research The findings showed that leadership styles were
not significant and negatively correlate with level of motivation of staff The R2 =
38
0184 indicates that 1840 of the variance in variable level of motivation of the
staff (dependent variable) can be explained by leadership styles
Beta coefficient the achievement oriented has the highest B β =0225
followed by supportive leadership style β = 0111 directive β =0024 and the lowest
is participative leadership style is β = - 0003That means one unit increase in
directive leadership style will lead to 0024 increase in the level of motivation for
supportive leadership style one unit increase will lead to 00111 increase in the level
of motivation one unit increase in participative will lead to -0003 change in the
level of motivation of staff and one unit increase in achievement oriented will lead
to 0225 increase to the level of motivation of staff The findings explain that the
components of the leadership styles do not explain the level of motivation of the
staff
Instruction
R2=0184
Adjusted R2=0103 F= 2499 p lt 005
Dependent Variable Level of staff Motivation
Unstandardised
Coefficients
Standardise
d
Coefficient
Model B Std Error Beta t Sig
(Constant) 2268 0446 5430 0000
Total Score Directive 0024 0186 0031 0144 0984
Total Score Supportive 0101 0177 0161 0691 0585
Total Score Participative -0003 0191 -0055 -0020 1082
Total Score Achievement 0225 0170 0312 1456 0210
39
Table 46 Multiple Regression Analysis (n=50)
40
Chapter 5
CONCLUSION AND RECOMMENDATION
51 INTRODUCTION
This chapter target to discuss the outcome shown in the previous chapters by
setting against them with those finding principles and earlier investigation in the
common field Moreover the investigationrsquos confines and recommendations for the
future research and practice are shown in this chapter
52 DISCUSSION OF FINDING
The objectives of this investigation were to determine the relationship
between leadership style and motivation level It is a study of Apple Incorporation
The outcome of this investigation gives that the leadership styles are supported to the
level of staff motivation The independents variables had correlation with the level of
the staff motivation that is illustrated in Table 42 in the preceding chapter
Based on the analysis of the research (Sample the leadership styles of the
manager of the Apple Incorporation) is significant with the leadership style which
has been practiced by Chief Executive Officer of Apple Incorporation in the District
41
of Johor Bahru Johor James Liow 1992) Analysis from the research found that the
most dominant leadership is achievement oriented followed by supportive directive
participative and achievement oriented
In discussing the results the researchers prefer to discuss each hypothesis
separately in order to get an accurate and complete perceptive of the relationship
between leadership style and motivation level
The results revealed that the respondents perceived the all four leadership
styles of the manager have relation with their level of motivation towards their jobs
Furthermore the results revealed that there is significant relationship between
leadership style and motivation level
What is remarkable here is that this findings correlates strongly with the
arguments that say that relationship between leadership style and motivation level
can be both influential and no influential with staffrsquos motivation and his or her
leadership styles depends on his or her choice of the style that suits the situation or
the company
For example the researchers of University Malaya claimed that the
leadership styles of leader had relationship with staffrsquos motivation but depending on
their jobs according to the job description and the organizational chart that informs
employees what when and how tasks should be done
53 LIMITATION OF STUDY
One of the limitations in research includes lack of adequate information on a
particular subject Research equipments are very hard or expensive to acquire leading
to formulation mere assumptions Another hindrance is poor or inaccessibility to the
region of study
Some of the limitations of doing a research include access of information
availability of enough resources and time management The availability of experts in
42
editing and guidance may also be minimal where support from friends or
organisation may not be enough
The limitations of the study are those characteristics of design or
methodology that impacted or influenced the application or interpretation of the
results of your study They are the constraints on generalizability and utility of
findings that are the result of the ways in which you chose to design the study andor
the method used to establish internal and external validity
Another limitation related to building the evidence about ldquosurvival of
consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin
spiritrdquo Not knowing all of your extended family members limits your ability to
verify statements communicated by the Medium When information related to a
discarnate is not verified this result could be related to the sitterrsquos limitations but it
may also be related to the Medium These challenges however highlight the
limitations of spirit communication and in general further highlights the complexity
of studying the ldquoA study of Apple Incorporationrdquo
Limitations in research methods vary depending on the type of method used
and how it was conducted They include language barriers you might want to do a
research on something that is in a language which you do not understand and the
production of a translator is not available You might also be short of the research
materials and others are not immediately available among others
Limitations are influences that the researcher cannot control They are the
shortcomings conditions or influences that cannot be controlled by the researcher
that place restrictions on your methodology and conclusions Any limitations that
might influence the results should be mentioned
54 SUGGESTIONS FOR FUTURE RESEARCH
From this research the researcher recommends a several means that could be
taken to improve staffrsquos motivation by concentrating on leadership styles
43
According to Marketing minds (2012) Apple Inc uses the Apple brand to
compete across several highly competitive markets including the personal computer
industry with its Macintosh line of computerslaptops and related software the
consumer electronics industry with products such as the iPod digital music
distribution through iTunes Music Store the smart phone market with the Apple
iPhone magazine book games and applications publishing via the AppsStore for
iPhone and the iPad tablet computing device and movie and TV content distribution
with Apple TV The company is also establishing a very strong marketing presence
relative to the rival (Google) in the advertising market via its business Apps and iAd
network Steve Jobs the co-Founder of Apple described the company as being a
mobile devices company largest in the world as their revenues are bigger than
Nokia Samsung or Sonys mobile devices business
The story started two months ago when Google released its first smart phone
This new smart phone made by a Taiwanese company called HTC and the phone
called Nexus One After three weeks Apple Company said is going to sue the
manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC
The company which has been releasing iPhone since 2007 believes that HTC
illegally used 20 patents of Apple These patents are related to user interface
architecture and hardware of iPhone Apple Company filed a lawsuit in US District
Court in Delaware and an objection presented to the International Trade Commission
in USA too
In response to these accusations made by Apple Company against HTC
company The HTC denied Applersquos allegations and declared to fight the suit In other
response HTC said it has been making phones for a far longer time than Apple
including a touch screen device called the XDA that predates the iPhone by about 5
years
Implications
The implications here appear to be that HTCrsquos technological primary somehow goes
against Applersquos claims that the company violated 20 of its patents And while itrsquos
certainly possible that that might be the case itrsquos hard to accept that argument
without a list of patents to back it up
Patents
44
Here some of the patents that Apple Company accusing HTC Company used them
for its new Nexus phone manufactured for Google They are Multi-touch Screen
Multifinger gestures device integration and multitasking accelerometer patents
What is Android Android is a software installed in the mobile devices that includes
an operating system middleware and key applications The Android SDK provides
the tools and APIs necessary to begin developing applications on the Android
platform using the Java programming language
Terminology
Today in the market consumer have a lot of options for every product
whether it be an IT product or Home PCs or consumer durables or a FMCG product
This study may be helpful for company to know about the factors affecting the
consumer behavior and patterns of the consumer It may also be helpful to know the
specific requirement of customer so that the customer can be easily satisfied
Moreover this study helps to know the buying habits and patterns of customer The
study will help the company to understand the relationship that a consumer have with
their Apple product It will help to ascertain the reason which makes the undisputed
leader in almost every segment in which they operate
All Apple Professional Development facilitators are educators themselves
That gives them a unique view they know whatrsquos important in the classroom so they
can ensure that you learn about your Apple products and how they can best serve you
and your students We have created workshops in the following categories
These curriculum-focused workshops help teachers apply their skills with
Apple products to specific areas and disciplines to produce effective personal
learning for their students
Focused on technology skills these foundational workshops help teachers
become confident and comfortable integrating Apple products into their teaching
strategies
These workshops for school leaders and Education decision-makers focus on
issues important to success such as visioning and planning
Our research investigated the role of social norms in an extended theory of
planned behavior (TPB) in the explanation of prostatecolorectal cancer screening
(CS) intention and the prediction of CS uptake among men
45
Apple is well known for giving its customers things that they need but didnt
know they needed until the product shipped In that spirit Apple is in a unique
position to make further gains with that philosophy especially as other companies
pull back reduce RampD or get out of some markets completely
I written before about how Apples financial position gives it a unique
competitive advantage over the competition That discussion pointed to how Apple
can pay cash for components get to the front of supplier delivery schedules then
through volume drive prices down putting extreme price pressure on the
competition while they develop the next generation with RampD dollars
Even as Apple does this they are mindful of their brand Selling cheap
products doesnt sit well with Apple and they definitely dont want to undercut or
cannibalize other product lines
So if one asks the question about what Apple can deliver in a time when
customers are watching every penny its silly to envision a cheaper stripped down
version of a product thats already doing well Instead as Apple ponders how to
deliver new products to cost conscious customers the company tends to think about
holes in the market that can be exploited with their technology -- but which dont
undercut current products
There are other considerations as well For example the iPod touch doesnt
have a camera or an FM radio Other than the CPU it doesnt radiate and can
therefore be used in corporate or government environments that would otherwise
forbid a device that could be a security concern Our fantasies often neglect to
consider such things Because people expect to use their iPhone anywhere that
device has a different set of design constraints
Availability of multi-modal logistics services has been introduced and
occupational safety and health management system elaborated The DTPB can
provide a useful framework for evaluating interventions to increase logisticians
motivations to safety performance The overriding aim of this study was to design
and pilot test a questionnaire for subsequent use in a large-scale survey This study
describes the early stages of a research questionnaire development and a pilot study
The main results of this pilot study that the questionnaire proved to be reliable and
the analysis although preliminary provided strong support for the predictive power
of the DTPB The evaluation led to minor changes in the questionnaire Currently
46
the relevant literature surrounding the DTPB reveals a lack of research that utilizes
empirically validated theories in the field of logistics safety There is therefore a need
to consider more practical issues that emerge when applying the theory As is often
the case with the DTPB questionnaire the participants thought the questionnaire was
rather long This is important given that lengthy questionnaires can impact on data
quality through reduced completion rates due to factors such as lowered participant
motivation The length of the questionnaire could be accommodated thereby
encouraging participation Another comment levied at the DTPB questionnaire is that
it appears rather repetitive Indeed responses received in the present context included
wersquove answered that already Alternatively it may be better to group the outcomes
and behavioural belief statements and address the issue of similarity
Although the key purpose of this study was to develop and pilot a
questionnaire and not to generalize its findings it is of interest to note that the
occupational doctors advice has significant relationship to safety performance One
possible reason is that occupational safety and health information is not easily
available thereby increasing the reliance of the workers on the occupational doctors
advice This finding together with the significant influence of peer culture within the
DTPB framework would seem to strengthen the view that increasing exposure of
logisticians to occupational safety and health may encourage more positive
subjective norms and implies that contact with occupational doctors may encourage
the logisticians to work safely
Deeper interpretation suggests that peers causal attributions regarding safety
performance in their workplace may exert a comparatively strong influence over
logisticians991257 safety It also adds weight to the suggestion that occupational safety
and health training should form part of the logistics company991257s annual training plan
and as such supports the view that occupational safety and health intervention
programmes are required
He findings from questionnaire pilot test seem to corroborate previous
research by suggesting that subjective norms is a key issue to be addressed in any
occupational safety and programme as is the case of the logistics sector The result is
in line with the results reported by Hamilton and White Paris and Van den Broucke
and Fogarty and Shaw who found subjective norms to be important in affecting
adoption of a system As such it would seem that efforts should be made to enhance
knowledge and in particular to highlight the benefits of safety performance for both
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
THE RELATIONSHIP BETWEEN LEADERSHIP STYLE AND
MOTIVATION LEVEL
LIOW CHIA ZHENG
A thesis submitted in fulfilment of the
Requirement of the award of the
Bachelor Degree of Business Administration
VICTORIA UNIVERSITY
APRIL 2014
ii
DECLARATION
I declare that this thesis entitled ldquoThe Relationship between Leadership Style and Motivation level ldquo is the result of my own research except as cited in the references The thesis has not been accepted for any degree and is not concurrently submitted in
candidature of any other degree
Signature
Name
Date
iii
ABSTRACTS
Apple Incorporation is a multinational company that creates and sells
consumer electronics computer software and personal computers in 363 stores
worldwide with global sales of about US$16 billion The companys well-known
products like Macintosh line of computers iPod iPhone and the iPad are mainly
recognized as a source of competitive edge due to high brand awareness related to
these products Apple also sells other branded products like Mac OS X iTunes
iLife iWork Aperture Final Cut Studio Logic Studio Safari browser and iOS
People witness on average hundreds of images on a daily basis With proliferating
and interchangeable product and service offerings brands are impetus for product
purchasing Brands often express self‐identity for the consumer as well as lifestyle
status and sometimes even belonging For a brand to be successful the company
must be able to differentiate their particular brand(s) from similar brands despite the
fact that they may contain the same ingredients The companies must communicate a
corporate identity containing the core mission strategic vision and corporate culture
that the important stakeholders can recognize in order to build or maintain a
favourable relationship The main objective of this study is to analyze the importance
of using marketing strategies of branding in Apple Inc The study will help to find
out about the related benefits of branding mainly The details of the study will help
us to learn about the consumers awareness about the brand and how their loyalty can
be increased in order to gain a competitive edge Also analyzing the importance of
branding can help us to find out about the Apple brands strengths weaknesses
opportunities and threats by using SWOT analysis tool and by using STP process
we can know how to segment the market target the customers and position the
productsservices Whereas by using 4 Ps of marketing mix we can find out about
the branded product its price promotion and placement In this thesis I examine
which corporate identity the multinational company Apple Inc communicates
through selected communication material and whether it corresponds to the 15 image
iv
perceived by a group of random consumers The thesis is conducted by the means of
a quantitative analysis from a hermeneutic perspective and is based on selected
communicated material from Apple My starting point is in the two advertising
campaigns ldquoThink Differentrdquo and ldquoWhy Yoursquoll Love a Macrdquo and two statements
from former Chief Executive Officer (CEO) John Sculley and existing CEO Steve
Jobs Furthermore I made a personal consumer study in 20 shape of a questionnaire
Therefore since the competition in the technology industry is increasing A study on
using marketing strategy of branding in Apple will help the company in staying at
the top of consumers mind to cope up with the changes to gain competitive edge to
attain goals set by the company to make improvements for the future related to
products its pricing strategy communications used to promote and the placement of
the product Therefore it will help us to evaluate whether branding will affect Apple
Incs success rate or notFinally I have investigate the relationship between
Leadership Style and Motivation level All of the results that I obtain are clearly
stated in the thesis below
v
TABLE OF CONTENTS
CHAPTER TITLE PAGE
DECLARATIONii
ABSTRACTSiii
Table of Contentsv
LIST OF TABLESvii
LIST OF FIGURESviii
1 INTRODUCTION1
11
Background 1
12 Problem statement8
13 Significant of the Study10
2 LITERATURE REVIEW14
21 Definition and motivation theory14
22 Definition concept and Leadership Theory16
23 Path Goal Theory17
24 Need for Achievement Theory20
25 Directive Leadership Style21
26 Supportive Leadership Style22
27 Participative Leadership Style23
28 Achievement Oriented Leadership Style25
29 Relationship between Leadership Styles and Motivation26
3 METHODOLOGY27
31 Research Design27
vi
32 Population and Sampling Technique28
4 RESEARCH FINDING29
41 Response Rate30
42 Descriptive Demographic Profile30
43 Descriptive Analysis31
44 Reliability Analysis35
45 Correlation Matrix36
46 Regression Analysis37
5 CONCLUSION AND RECOMMENDATION40
51 Introduction40
52 Discussion of Finding40
53 Limitation of Study41
54 Suggestions for Future Research42
55 Conclusion47
6 REFERENCES48
Appendices 51
vii
LIST OF TABLES
TABLE NO TITLE PAGE
41 Demographic Profile
30
42 Leadership style
32
43 Reliability Analysis 35
44 Reliability Test 35
45 Correlation between leadership styles and the level of staff motivation 37
46 Multiple Regression Analysis 38
viii
LIST OF FIGURES
FIGURE NO TITLE PAGE
31 Required Sample Size
1
1
CHAPTER 1
INTRODUCTION
11 BACKGROUND
Its ironic that when you ask leadersmdasheven good onesmdashwhat constitutes
leadership you often get vague disparate and vapid responses Youd think that of
all people this population would offer crisp and concrete definitions of their own
crucial work Instead you get references to energizing visioning pathfinding
modeling and a dozen other tangents of real leadershipmdashbut almost no reference to
the central task of leaders influencing
This is especially disconcerting in an era where Fortune 500 companies are
crumbling under the weight of financial strain and once powerful and confident
leaders are crawling to Washington begging for bailouts The vast majority of todays
crises are the natural consequence of ineffective or misdirected influence Either
leaders have been incapable of influencing their employees to create value for
customers (eg the US auto industry) or theyve exerted influence that has driven
2
employees to unconscionable behavior bringing the global economy to its knees (ie
the financial sector) Today more than ever we ought to see clearly that leadership
isnt a combination of fuzzy concepts and proclivities Leaders are responsible for
intelligently and ethically influencing behavior in a way that creates value
Fortunately not all leaders are missing the mark I recently met one of the
few leaders who in my experience has a concrete expression of leadership on the tip
of his tongue Tim Tassopoulos chief operating officer of Chik-fil-A says it this
way Leadership is intentional influence
I couldnt agree more For 20 years my colleagues and I have worked with
leaders to help them increase their capacity for influencing change But it came as a
surprise to us that prior to helping them learn how to influence we had to draw their
attention to it as their core work
Tim on the other hand understands that it all comes down to whether one of
his 50000 front-line associates with a few discretionary minutes decides to lean
against a wall or walk out to the dining area and clean tables Tims success or failure
as a leader does not come down to whether he is charismatic visionary or
inspirational It comes down to whether at the end of the day people behave in ways
that improve results Period
With that said the second biggest problem leaders face is that few of them
have any systematic way of even thinking aboutmdashmuch less practicingmdashinfluence
Oh we complain about it a lot All leaders can point to dysfunctional political
unproductive behaviors in their organizations For example
Fiefdoms Most leaders complain that people in their companies put the
interests of their department over the interests of the company In one Fortune 500
company the training department encouraged a vendor to sue another division of the
company to prevent that division from cutting separate deals with the vendor which
would have threatened the training departments monopoly
Compliance In US hospitals 2 million patients will be infected this year by
the very caregivers who are trying to heal them An enormous percentage of these
infections could be avoided if leaders could just find a way to influence people to
wash their hands consistently Compliance rates today hover somewhere between
30 and 50
Silence More than 90 of respondents in a recent study we conducted at
VitalSmarts reported they are currently working on a cross-functional initiative that
3
they are certain will fail Our research showed that the primary cause of these failures
is silence People see lots of problems in their initiatives but they work in
organizations where its not OK to speak up about them Our study found that this
pattern of problem behavior is a root cause of more than 85 of project failures
Given that few leaders can even define leadership its no surprise that their
performance is mediocre at best We recently studied the successes and failures of
more than 1000 leaders from 50 global companies to influence strategically critical
behavior change in their companies We were stunned to discover that fewer than 1
in 20 had any evidence of success in spite of their belief that change was crucial As
we combed through the data some key insights emerged that help us understand why
so few leaders either grasp or exert influence well
Leaders confuse talking with influencing Many leaders think influence
consists of little more than talking people into doing things Its no wonder most
influence efforts start with PowerPoint presentations But profound persistent and
overwhelming problems demand more than verbal persuasion Anyone whos ever
tried to talk a smoker into quitting knows theres a lot more to behavior change than
words
Leaders make the same mistake when they publish platitudes in the form of
Mission and Values statements give a few speeches on why these values are crucial
and then assume their job is done
Leaders believe in silver bullets When leaders actually attempt to influence
new behavior its common for them to look for quick fixesmdashto fall into the trap of
thinking that deeply ingrained bad habits can be changed with a single technique
The failure mode is to rely on any single approach
Some host star-studded retreats Others hand out inspiring posters and color-
changing mugs and think people will line up for change Still others believe its all
about incentives and so they tinker with the performance-management system or tie
new behaviors to executive bonuses The research shows that when leaders rely on
just one simple source of influence to drive change they almost always fail
In the future Ill use this column to share what weve learned from leaders
who dont suffer in ignorance about influence Over the past 20 years my colleagues
and I have sought out and studied a different kind of leader Weve tried to find those
who had remarkable abilities to influence changemdashrapidly profoundly and
sustainably
4
Weve studied up close the methods used by one remarkable influencer who
mdashwith no formal authoritymdashhas changed behavior in thousands of US hospitals
Weve looked first hand at one influencer who has saved 5 million lives from AIDS
mdashsimply by influencing behavior change in a country of 60 million people We
worked with a corporate chief who within 12 months influenced deeply entrenched
habits in employees with an average of 26 years tenure
What weve learned is that when you know what youre doing change can
happen relatively quickly And it all starts with gaining greater clarity about what
leadership really means then finding a way of thinking about the fundamental
principles of influence
Leaders lack a theory of influence Very few leaders can even answer the
question How do you change the behavior of a large group of people And yet
this is what theyre ultimately paid to do It isnt just about making a decision its
about getting people aligned to execute the decision And this means influence
Imagine discovering just as the anesthesia is taking effect that your heart surgeonmdash
the one hovering over your chest with a scalpelmdashis working off a gut hunch about
how to conduct a bypass Unless leaders become articulate about a repeatable and
effective way of influencing profound rapid and sustainable behavior changemdash
theyll continue to rack up predictably high failure rates at leading change
Leaders act as if its not their job to address entrenched habits Most leaders put a
great deal of time into crafting strategy selecting winning products and engaging
with analysts shareholders and major customers But few realize the success or
failure of their grand schemes lies in influencing the behavior of the hundreds or
thousands of people who will have to execute the big ideasmdashtheir employees
By contrast the most influential leadersmdashthe 5 who succeed consistently at
influencing profound and essential behavior changemdashspend as much as half of their
time thinking about and actively influencing the behaviors they know will lead to top
performance The 95 who dither and fail tend to delegate what they dismiss as
change management to others most often leaders in human resourcesmdashwho often
lack the credibility to influence real change The average leader spends little if any
of his or her time on active efforts to create behavior change Consequently nothing
changes
Performance is a function of the three factors acting together Ability has to
do with whether a person can do a task Motivation is a measure of whether a person
5
wants to do it Opportunity is about accessibility a person canrsquot do a task if she is not
given a chance or if she is denied access to necessary resources or amenities
This framework ndash looking at human performance as being influenced by
multiple factors ndash reflects the difficult and variable nature of our work today All of
these factors must be supported by the work environment in order for peoplersquos best
work to occur So how can the workplace help
According to Judith Heerwagen a former scientist with the Pacific Northwest
National Laboratory who is now a program expert with the General Services
Administration productivity and the workplace are related in these ways
In this section we discuss what motivation is and why it is important and
how motivation affects behaviour human relations and performance Motivation is
defined as ldquothe intention of achieving a goal leading to goal directed behaviour
When we refer to someone as being motivated we mean that the person is trying
hard to accomplish a certain task Motivation is clearly important for someone to
perform well However motivation alone is not sufficient
Ability is having the skills and knowledge required to perform the job is also
important and is sometimes the key determinant of effectiveness Finally
environmental factors having the resources information and support one needs to
perform well are also critical to determine performance
ldquoA building can affect opportunity by providing equitable access to
conditions that reduce health and safety risks equitable access to amenities and
compensatory design options where inequities exist and are difficult to eliminate
entirelyrdquo
ldquoA building can positively affect ability by providing comfortable ambient
conditions by enabling individual control and adjustment of conditions and by
reducing health and safety risks Negative impacts on ability to do work are
associated with conditions that are uncomfortable distracting hazardous or noxious
ldquoA building can positively affect motivation by providing conditions that
promote positive affective functioning psychological engagement and personal
control Moods create the lsquoaffective contextrsquo for thought processes and behaviors and
are directly tied to motivation
Motivation is the internal process leading to behavior to satisfy needs
6
Have you ever wondered why people do the things they do The primary
reason people do what they do is to meet their needs or wants The process people go
through to meet their needs is
Need rarrMotive rarrBehaviour rarrSatisfaction or Dissatisfaction
What makes employees willing to ldquogo the extra milerdquo to provide excellent
service market a companyrsquos products effectively or achieve the goals set for them
Answering questions like this is of utmost importance to understand and manage the
work behaviour of our peers subordinates and even supervisors As with many
questions involving human beings the answers are anything but simple Instead
there are several theories explaining the concept of motivation
Performance = motivation x ability x environment
According to this equation motivation ability and environment are the major
influences over employee performance Performance is a function of motivation
ability and the environment in which you work Zappos seems to be creating an
environment that encourages motivation and builds inclusiveness The company
delivers above and beyond basic workplace needs and addresses the self-
actualization needs that most individuals desire from their work experience CEO
Tony Hsieh believes that the secret to customer loyalty is to make a corporate culture
of caring a priority This is reflected in the companyrsquos 10 core values and its
emphasis on building a team and a family During the interview process applicants
are asked questions relating to the companyrsquos values such as gauging their own
weirdness open-mindedness and sense of family Although the offer to be paid to
quit during the training process has increased from its original number of $400 only
1 of trainees take the offer Work is structured differently at Zappos as well For
example there is no limit to the time customer service representatives spend on a
phone call and they are encouraged to make personal connections with the
individuals on the other rather than try to get rid of them
Although Zappos pays its employees well and offers attractive benefits such
as employees receiving full health-care coverage and a compressed workweek the
desire to work at Zappos seems to go beyond that As Hsieh would say happiness is
the driving force behind almost any action an individual takes Whether your goals
are for achievement affiliation or simply to find an enjoyable environment in which
to work Zappos strives to address these needs
7
Although Zappos has over 1300 employees the company has been able to
maintain a relatively flat organizational structure and prides itself on its extreme
transparency In an exceptionally detailed and lengthy letter to employees Hsieh
spelled out what the new partnership with Amazon would mean for the company
what would change and more important what would remain the same As a result of
this type of company structure individuals have more freedom which can lead to
greater satisfaction
The topic of motivation plays a central role in the field of management as it
is one of the most popular management topics Motivation derives from the Latin
word for movement and it has been widely acknowledged as a critical determinant
of our behavior Motivation affects how and to what extent we utilize our skills and
abilities Unmotivated employees are less willing to be cooperative and supportive
and they may decrease work effort time on the job productivity and performance
Thus we need to motivate employees to boost productivity Jeff Taylor founder of
Monstercom said that to be successful you have to be able to motivate others To
this end researchers are studying the factors that energize direct and sustain work-
related behavior and you will learn about their motivation theories in this chapter
Despite their difficulties because they canrsquot simply buy motivation
organizations are designing incentive systems to motivate employees Self-
motivation is one of the most important skills companies look for when hiring Thus
your ability to motivate yourself and others is critical to your career success and the
goal of this chapter is to increase your ability to do so
Based on the expiratory study done by most of the staff they consented with
the statement that the level of motivation is equivalent with the leadership styles of
the mangers
Be a yardstick of quality Some people arent used to an environment where
excellence is expected by Steve Jobs
8
12 PROBLEM STATEMENT
Motivation is defined as the process that initiates guides and maintains goal-oriented
behaviors Motivation is what causes us to act whether it is getting a glass of water
to reduce thirst or reading a book to gain knowledge The act or process of giving
someone a reason for doing something and it is also called as the act or process of
motivating someone Motivation is a desire or willingness to do something
enthusiasm It is a force or influence that causes someone to do something There are
three major components to motivation activation persistence and intensity
All levels of management perform these functions but the amount of time a manager
spends on each function depends on the level of management and the needs of the
organization Managers just dont go out and haphazardly perform their
responsibilities Good managers discover how to master five basic functions
planning organizing staffing leading and controlling
A manager needs to be a good leader While a manager organizes and plans the good
leader must also inspire employees with a vision for the organization A manager
needs to be an effective communicator and liaison between employees customers
and other managers of the organization A manager needs to be an effective
negotiator When organizations are developing or undergoing change the manager is
often required to negotiate with competitors contractors suppliers and employees
A manager must act as a figurehead that reinforces the mission and vision of an
organization to employees customers and other stakeholders
Leadership has a direct cause and effect relationship upon organizations and their
success Leaders determine values culture change tolerance and employee
motivation They shape institutional strategies including their execution and
effectiveness Leaders can appear at any level of an institution and are not exclusive
to management Successful leaders do however have one thing in common They
influence those around them in order to reap maximum benefit from the
organizationrsquos resources including its most vital and expensive its people Libraries
9
require leadership just like business government and non-profit organizations
Whether a public special or academic library that libraryrsquos leaders directly affect
everything from patron experience to successfully executing stated missions
including resource allocation services offered and collection development strategies
In fact the influence of leaders and their effectiveness in moving people to a shared
vision can directly shape the libraryrsquos people its materials how patrons use or
interact with them and whether or not that experience is beneficial With leadership
potentially playing such a vital role in the success of information centers and patron
experiences it is useful to consider the different types of leaders and their potential
impact on libraries as organizations
Current leadership theories describe leaders based upon traits or how influence and
power are used to achieve objectives When using trait-based descriptions leaders
may be classified as autocratic democratic bureaucratic or charismatic If viewing
leadership from the perspective of the exchange of power and its utilization to secure
outcomes leaders are situational transactional or transformational Understanding
these different tropes can provide a vocabulary for discussion that can lead to
meaningful desired results It bears noting that not all leaders are created equal and
leadership quality may vary enormously across industries or simply within an
organization In addition identifying an individual leaderrsquos style is central to
evaluating leadership quality and effectiveness especially as it relates to
organizational goals Below is a brief examination of each common leadership style
listed above and their potential impact on a group as well as their relative usefulness
Leadership style impacts the organization by affecting employee morale
productivity decision-making speed and metrics Successful leaders carefully
analyze problems assess the skill level of subordinates consider alternatives and
make an informed choice By choosing the most appropriate leadership style for the
situation an effective leader provides a lasting impact Leaders establish a clear
distinction between subordinates and superiors
When leaders use a coaching style instead subordinates feel safer and encouraged to
focus on their own development which ultimately helps the company for the long
term by increasing employee morale retention and satisfaction A leader engages
10
with employees to figure out the best way to accomplish the companyrsquos strategic
goals This includes decreased errors minimized waste and increased customer
satisfaction Participative leaders run team-building exercises to promote cultural
awareness and diversity which can improve productivity by allowing the team to
recognize each otherrsquos strengths and value
13 SIGNIFICANT OF THE STUDY
There are a number of different styles of leadership and management that are
based on different theories The individuals style will be use based on a combination
of their beliefs values and preferences as well as the organizational culture and
norms which will encourage some styles and discourage others
Different motivational theories can directly impact an employeersquos
contribution to the overall success of an organization Additionally motivational
theories can influence the behaviors and leadership methods within an organization
The result of employee motivation combined with leadership theories will influence
employee satisfaction This article will review factors that are directly attributed to
employee satisfaction
According to Watkiss (2004) motivation is the way to drive person into
doing something Much of the driven are the thought of a potential reward or a
consequence of not doing something Motivation is the forces the people do
something this is a result of the individual needs being satisfied (or met) so that
individual has the inspiration to complete the task Motivation refersto the initiation
direction intensity and persistence of human behaviour Based on the definition of
Watkiss (2004) it can be concluded that the motivation is the idea and initiative to
encourage and drive the individual to do something or to performance better jobs
Ormrod (2003) stated that the main reason of existence for organizations is not
merely to survive but also to gain profit and the companies enable to competitive
11
weather in locally or globally In order to achieve these missions companies have to
satisfy the employees who are considered asa cornerstone in many companies Thus
the employees would have a high morale self-esteem and also feel comfortable
toward the place where they work in However it is hard to argue that a motivated
workplace means that the organizations would get high performance or maybe
would increase revenue However managers is necessary to take actions in order to
satisfy employees and thereby it is suppose to increase the employeersquos motivation
After increasing motivations the employees will work harder and feel that they are
responsible to achieve all targets and goals that ordered by supervisors In other
words mean that employees would be fell that the organization as belong to them
For an instance motivation in the education process can have many effects on
how students learn and their behaviour to the course matter (Ormrod 2003) It can
direct behaviour toward particular goals and lead to increased effort and energy
It also can help the organization involved in determining the level of it It is
to help the managers to find his or hers leadership styles and increases the leadership
qualities Leadership is a fundamental aspect of the human condition Leadership
today is more difficult and more necessary than before The health and growth of any
organization rises and falls on leadership Studying leadership will make us better
followers Leadership skills can be learned in a systematic and thorough way
14 BACKGROUND OF THE APPLE INC
Apple started in 1976 as a computer company In the last decade however
Apple has expanded into a very intricate company that specializes in much more than
just computers In 2001 Apple broke the barrier with the iPod eventually becoming
the dominant market leader in music players As well Apple joined the phone
industry in 2007 with the iPhone which has also been widely successful
12
Apple is a consumer goods company and therefore evaluating its value
requires understanding its products and consumers This can be very difficult
because Apple competes with many different companies throughout the different
industries it takes part in
Apple has established a unique reputation in the consumer electronics
industry One of the most unique things about Apple is that it has a very strong
customer base This is extremely important in understanding Apple
Apple is probably the most well-known company when it comes to the
making of technology that is cutting edge and something that everyone wants to have
in their possession Apple Computer first came to be a company in 1976 when Steve
Jobs and Steve Wozniak when they released the Apple I and was located in
Cupertino California These two young men dropped out of college and were often
viewed as outcasts in most of the places that they were at including schools which
could have been the reason that they dropped out of college As most people have
heard Apple really started in the basement or garage depending on who the person
talks to rather than at some expensive business location Which is perhaps the reason
so many people were first intrigued by the brand and could be the reason that the
computers were such a success they were created by guys that knew what they
wanted and passed this on to the rest of the world And what they wanted was
something that other people wanted as well
The first order that the two built is somewhat of an amazing feat that was the
beginning of the company After being introduced to one another they made a
working model of their computer and took it to a nearby computer store in order to
try to make it onto the market The owners of the store ordered fifty of the machine
that was to be fully assembled and ready to go which seemed to be an impossible
feat However they did succeed as they bartered and promised many IOUs to
companies to get the parts that they would need since they had no money to buy
these on their own They finished all fifty machines in thirty days and took them to
the store to sell which they received around five hundred dollars a piece for these
machines They were a hit with those that came to the store
Now Apple is a brand that most people automatically know all over the
world They are known for their innovative technology that is usually the first of its
kind on the market and something that all people love to own and make their lives a
bit easier with the advancements that they gave people The company continued to
13
stay on top of their game and improve upon their technology they produced such
things as the iMac which really did help to propel the company in the eyes of many
consumers
The first home computer with a GUI or graphical user interface was the
Apple Lisa The very first graphical user interface was developed by the Xerox
Corporation at their Palo Alto Research Center (PARC) in the 1970s Steve Jobs
visited PARC in 1979 (after buying Xerox stock) and was impressed and influenced
by the Xerox Alto the first computer ever with a graphical user interface Jobs
designed the new Apple Lisa based on the technology he saw at Xerox
With the 1984 Apple Macintosh Steve Jobs made sure developers created
software for the new Macintosh Computer Jobs figured that software was the way to
win the consumer over
14
CHAPTER 2
LITERATURE REVIEW
21 DEFINITION AND MOTIVATION THEORY
Motivation is internal and external factors that stimulate desire and energy in
people to be continually interested and committed to a job role or subject or to make
an effort to attain a goal
Motivation results from the interaction of both conscious and unconscious
factors such as the (1) intensity of desire or need (2) incentive or reward value of the
goal and (3) expectations of the individual and of his or her peers These factors are
the reasons one has for behaving a certain way An example is a student that spends
extra time studying for a test because he or she wants a better grade in the class
Motivation is also a feeling of enthusiasm or interest that makes you
determined to do something Motivation is the desire that fuels a person to do certain
things based on the wants and needs of a person If a person wishes to meet these
wants and needs then it necessitates him to motivate himself so that he can make
certain moves A person is unique and apart from another so his wants and needs
vary greatly from that of the other The same is true for the peoples levels of
motivation
The different wants and needs in every person vary in intensity based on the
focus goals and the total human psyche of the person This is why the motivation of
a person is unique despite having similar wants and needs with others
The decision to increase your motivation is the key to the bringing a greater
sense of it for yourself This can be done by putting greater focus on the things that
15
you want to achieve until you actually accomplish them The stronger your focus is
on the goal the greater the motivation will be
The truth of the matter is if you are unable to keep track of your goals it can
be generalized that you do not really desire to achieve it Motivation can come
naturally and no amount of inspirational talk will set you to action if you really are
not into taking the goal seriously
Setting goals that stir positive feelings within you are important to keep
yourself motivated Once you have found these focus yourself on being able to get a
hold of them There will be a lot of distractions so pick up at a comfortable pace and
make things happen
The definition of motivation involves the total understanding of the self
Receiving rewards is one reason for being motivated but beyond that is a set of
benefits that are more valuable than concrete rewards These can be enhanced work
output more productivity better work habits and an increased of understanding of
yourself
According to various theories motivation may be rooted in the basic need to
stay motivated in the face of challenges and negative people Setbacks and
unsupportive colleagues or friends will make you even more determined when you
know how to stay motivated avoid the criticism endless nagging and moaning of
those around you When you easily and effortlessly get things done you give people
little reason to criticize you In fact they are likely to give you more freedom to do
things your way start new projects with enthusiasm and stay motivated over time
When you can see things through to completion you will have renewed confidence in
your ability to succeed stop things getting any worse When you know how to be
highly motivated in a matter of seconds you can turn around situations you have
neglected in the past feel in charge of you life As you get more done with ease you
will have order where you used to have chaos You will know what you want and
feel compelled to move ahead and get it develop leadership skills and positively
affect those around you Your drive and enthusiasm will touch everyone you deal
with People will turn to you for leadership and guidance enjoy a more harmonious
home life Imagine hearing praise and gratitude for all the little things you get done
around the house You will enjoy a satisfying feeling of accomplishment at the end
of each evening eliminate problems while they are small You will deal with
potential problems and concerns sooner rather than later This habit alone will put
16
you back in control save money by getting things done on time You will eliminate
those late fees fines and charges that procrastinators waste their hard earned money
on put an end to regrets Become the kind of person who jumps on opportunities
And enjoy the excitement and passion you feel when you are giving 100
understand what motivates you and enjoy greater success When you discover your
unique motivation blueprint getting ahead will never be a mystery again You can
fire up your motivation engine whenever you choose to move ahead quickly in your
career When you can calmly and efficiently get your work done you position
yourself for more responsibility and a higher salary earn the respect of your boss and
colleagues As a dependable and productive member of the team people will
appreciate you and seek your valuable advice on important matters and Feel fantastic
about yourself As a motivated self-starter your self-esteem will soar you will
accomplish much more have greater success and live a full life
22 DEFINITION CONCEPT AND LEADERSHIP THEORY
In a research on leadership_(Stodgill(1974) has identified more than eleven
explanations on leadership which has different foundation Many definitions have
been identified by researchers for example Stoggil (1950) explained that leadership is
a process to influence people to achieve certain goals and target Tannembum amp
Massarik (1957) explained that A frame of reference Management
Science (October) 1-19t hellip)
Individuals are concerned not only with the absolute amounts of rewards they
receive for their efforts but also the praising from employer We lead when we
manage a football team or teach a classroom of children We lead our own children
when we are parents and we lead when we organize anything We certainly lead
when we manage projects or develop a new business We lead the moment we take
the first supervisory responsibility at work and we may lead even before we assume
official responsibility to do anything A vicar or preacher leads a congregation A
17
writer or visionary may lead when he or she puts pen to paper and creates a book or
poem or article which inspires and moves others to new thoughts and actions A
monarch and a president are both leaders So is a local councillor and so can be a
community fund-raiser A ruthless dictator is a leader So was Mother Theresa and
so was Mahatma Gandhi
We can find leadership in every sort of work and play and in every sort of
adventure and project regardless of scale and regardless of financial or official
authority And so given the many ways in which leadership operates it is no surprise
that leadership is so difficult to define and describe
Leadership is a process by which a person influences others to accomplish an
objective and directs the organization in a way that makes it more cohesive and
coherent Leaders carry out this process by applying their leadership attributes such
as beliefs values ethics character knowledge and skills
To inspire your workers into higher levels of teamwork there are certain
things you must be know and do These do not come naturally but are acquired
through continual work and study Good leaders are continually working and
studying to improve their leadership skills they are NOT resting on their laurels
The difference of staffsrsquo perceptions might be influenced by gender age
status academic qualifications work tenure educational level family background
interest and so on Itrsquos clear that the perceptions of staffs on their managerrsquos
leadership style can be influenced with so many factors and it plays an important role
is determining the climate success organization and the level of achievement of the
organization itself
23 PATH GOAL THEORY
The Path-Goal model is a theory based on specifying a leaders style or behavior that
best fits the employee and work environment in order to achieve goals (House
18
Mitchell 1974) The goal is to increase an employees motivation empowerment
and satisfaction so that they become productive members of the organization
Leadership concept that the subordinates accept a leaders behavior only so
far as they view it as resulting in immediate or future benefit Thus a leaders main
function is to clear a path to the realization of the subordinates goals he or she must
choose the behavior patterns that are most applicable in helping the subordinates get
what they want
Path-Goal is based on Vrooms (1964) expectancy theory in which an
individual will act in a certain way based on the expectation that the act will be
followed by a given outcome and on the attractiveness of that outcome to the
individual The path-goal theory was first introduced by Martin Evans (1970) and
then further developed by House (1971)
Leaders can take a strong or limited approach in these In clarifying the path
they may be directive or give vague hints In removing roadblocks they may scour
the path or help the follower move the bigger blocks In increasing rewards they
may give occasional encouragement or pave the way with gold
In fact leader should clarify the path so subordinates know which way to go
remove roadblocks that are stopping the things going there and Increasing the
rewards along the route There are four style of leadership which are supportive
directive participative and achievement-oriented leadership
Supportive leadership
Considering the needs of the follower showing concern for their welfare and
creating a friendly working environment This includes increasing the followers self-
esteem and making the job more interesting This approach is best when the work is
stressful boring or hazardous The leader make work pleasant for the workers by
showing concern for them and by being friendly and approachable It is most
effective in situations in which tasks and relationships are physically or
psychologically challenging Good relations are promoted with the group and
sensitivity to subordinates needs is shown
Directive Leadership
Telling followers what needs to be done and giving appropriate guidance
along the way This includes giving them schedules of specific work to be done at
19
specific times Rewards may also be increased as needed and role ambiguity
decreased (by telling them what they should be doing)
This may be used when the task is unstructured and complex and the follower
is inexperienced This increases the followers sense of security and control and
hence is appropriate to the situation
The leader informs her followers on what is expected of them such as telling
them what to do how to perform a task and scheduling and coordinating work It is
most effective when people are unsure about the task or when there is a lot of
uncertainty within the environment Specific advice is given to the group and ground
rules and structure are established For example clarifying expectations specifying
or assigning certain work tasks to be followed
Participative leadership
Consulting with followers and taking their ideas into account when making
decisions and taking particular actions This approach is best when the followers are
expert and their advice is both needed and they expect to be able to give it The
leaders consult with their followers by consulting with them before making a
decision on how to proceed It is most effective when subordinates are highly trained
and involved in their work Decision making is based on consultation with the group
and information is shared with the group
Achievement-oriented leadership
Setting challenging goals both in work and in self-improvement (and often
together) High standards are demonstrated and expected The leader shows faith in
the capabilities of the follower to succeed This approach is best when the task is
complex
The leader sets challenging goals for his followers expects them to perform
at their highest level and shows confidence in their ability to meet this expectation
It is most effective in professional work environments such as technical or
scientific or in achievement environments such as sales Challenging goals are set
and high performance is encouraged while confidence is shown in the groups ability
The path-goal theory by House(1971) also known as the path-goal theory of
leader effectiveness or the path-goal model is a leadership theory in the field
The original path-goal theory identifies achievement-oriented directive
participative and supportive leader behaviors
20
The directive path-goal clarifying leader behaviour refers to situations where
the leader lets followers know what is expected of them and tells them how to
perform their tasks
24 NEED FOR ACHIEVEMENT THEORY
Need for Achievement (n Ach) is the degree to which someone is motivated
to set and reach goals People with a high n Ach are usually driven to succeed for
internal reasons such as personal satisfaction rather than by external pressures
Personality trait characterized by an enduring and consistent concern with
setting and meeting high standards of achievement This need is influenced by
internal drive for action (intrinsic motivation) and the pressure exerted by the
expectations of others (extrinsic motivation) Measured by thematic appreciation
tests need for achievement motivates an individual to succeed in competition and to
excel in activities important to him or her
These individuals work hard to meet their goals and tend to take on tasks that
are moderately difficult to accomplish If they choose a goal that is too easy the
achievement is not very rewarding and if they chose something that is too difficult
success may not be obtainable Say someone with a high n Ach is just beginning to
set high standards for themselves in fitness They may aim to run a 5k (3-mile) race
but they would shy away from a longer race until they have become a more
experienced runner so they arenrsquot setting themselves up for failure
People high in N-Ach are characterized by a tendency to seek challenges and
a high degree of independence Their most satisfying is the recognition of their
achievements
21
25 DIRECTIVE LEADERSHIP STYLE
The directive leadership style is one of four leadership behaviours identified
by the path-goal theory of leadership Directive leadership is characterized by setting
clear objectives and rules for your subordinates and ensuring that your expectations
and directions are clearly defined and understood by your subordinates Directive
leadership may be advisable when subordinates are unskilled or inexperienced at a
complex task It may backfire if imposed upon highly skilled and experienced
employees who are extremely competent to perform the task
An instructional type of managerial style characterized by a leader who tells
subordinate staff what they are expected to do and how to perform the expected
tasks A directive leadership style might be helpful for a manager within a business
where their subordinate staff members have jobs that are not particularly specialized
and so they need more guidance to avoid uncertainty
Directive leadership is one of five models of leadership described by Bernard
Bass Directive leadership is a style of leading people in a business or project It is
probably the most common form of leadership existing in large businesses today It
is very common in traditional business and traditional cultures This style of
leadership consists of a manager or superior person directing subordinates to
complete or work on a task at hand The manager will tell the employee exactly what
to do and how to do it He or she will have specific standards and will demand that
they be met The manager leads with total authority The military is a good example
of directive leadership However in business it does not always work as well
Directive leadership does not allow an employee to reach their potential nor does it
allow the employee to express their independent thoughts or creativity
Directive leader is a leader who is very strict autocratic makes use of his
power of influence from his position to control reward and force the followers to
comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)
22
26 SUPPORTIVE LEADERSHIP STYLE
Supportive Leadership is one of the leadership styles found in path-goal
theory A supportive leader try to decrease employee stress and frustration in the
workplace This method is effective when your work tasks are dangerous tedious
and stressful but is not really effective if your work tasks are intrinsically motivating
because you dont need to be motivated to do the work
Supportive leadership is a kind of leadership where you listen to your
workers and help them out when they need help Supportive leadership is an opposite
of autocratic leadership and is much more successful in many fields of work But not
in all of course
The leadership style I use to follow is Supportive leadership because
according to me the followers are as important as task The goals can only be achieve
with the help of followers if followers are facing any problem either in their personal
life or under organization roof the affection of that problem can be clearly measured
from their task results Moreover I use self-made theory in my leadership which is
Get addict an achieve according to this a person can achieve anything but the
conditions is that the person must be addicted to it If followers are facing any
grievances they canrsquot be addicted towards achievement Supportive leader in my way
does not only mean handling grievances of followers but I call myself supportive
leader because I plan my tactics towards achieving a goal according to the followers
ability and skills moreover according to their willingness and motivation towards
work Supportive leadership is It leads people It doesnt drive them It involves
them It doesnt coerce them It never loses sight of the most important principle
governing any project involving human beings namely that people are more
important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive
leadership is working along with followers guiding them helping them instead of
working ahead of them Human beings are most important aspect of this type of
leadership According to me this leadership can be done effectively if leaders treat
followers as one who work with him rather work for him Being the basket ball
captain for two consecutive years I applied my leadership style and maintained a
team
23
Supportive leadership is a reference to a particular leadership style for
business As management styles became more complex in the 1970s and 1980s
theories began to grow up Businesses started looking not only at the techniques of
management but at the different types of leaders found in business and what
categories those leaders fell into By the 1990s concepts such as supportive
leadership had become widely accepted Supportive leadership is a naturally organic
and emotionally sensitive style like other styles it is especially useful in certain
circumstances but the company must adopt a culture that encourages such styles for
them to be effective
In supportive leadership the manager is not so interested in giving orders and
managing every detail as in giving employees the tools they need to work
themselves While delegation is a vital part of supportive leadership managers do
not simply assign tasks and then receive the results Instead they work through the
tasks with employees to improve skills and talent until the manager does not need to
worry about a task being done correctly and the employee is fully empowered in a
particular area
27 PARTICIPATIVE LEADERSHIP STYLE
Lewinrsquos study found that participative leadership also known as democratic
leadership is generally the most effective leadership style Democratic leaders offer
guidance to group members but they also participate in the group and allow input
from other group members In Lewinrsquos study children in this group were less
productive than the members of the authoritarian group but their contributions were
of a much higher quality
Participative leadership is a style of leadership that involves all members of a
team in identifying essential goals and developing procedures or strategies to reach
those goals From this perspective this leadership style can be seen as a leadership
style that relies heavily on the leader functioning as a facilitator rather than simply
24
issuing orders or making assignments This type of involved leadership style can be
utilized in business settings volunteer organizations and even in the function of the
home
Participative leaders encourage group members to participate but retain the
final say over the decision-making process Group members feel engaged in the
process and are more motivated and creative
One of the main benefits of participative leadership is that the process allows
for the development of additional leaders who can serve the organization at a later
date Because leaders who favor this style encourage active involvement on the part
of everyone on the team people often are able to express their creativity and
demonstrate abilities and talents that would not be made apparent otherwise The
discovery of these hidden assets help to benefit the work of the current team but also
alerts the organization to people within the team who should be provided with
opportunities to further develop some skill or ability for future use
One potential disadvantage of participate leadership is the time factor This
leadership style does often involve the need for more time before action is taken
This is only natural since the very nature of this leadership style means allowing
input from every member of the team However the extra time necessary for this
process often leads to decisions that ultimately benefit everyone to a greater degree
than faster decisions that are more limited in scope
Participative leadership also expands the range of possibilities for the team
When leadership styles that essentially leave all the direction and decision making in
the hands of one individual it is much more difficult to see a given approach from
several different angles When the leadership style encourages others to be involved
in the decision making process a given course of action can be approached from a
variety of perceptions This can often point out strengths or weaknesses to the
approach that would have gone unobserved and thus unresolved without this type of
participatory brainstorming and decision making
Effective participative leadership allows the talents and skills of all the team
members to be utilized in arriving at decisions and taking courses of action While
the team leader is usually still responsible for making the final decision this sharing
of functions within the team provide the perfect environment for everyone to provide
input that has the potential to make that final decision more well-rounded and
ultimately profitable for the company as a whole
25
28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE
Management which sets challenging goals assists in training emphasizes
improvement and expects the highest levels of performance
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
Achievement-oriented leaders always learn They always take risk They
never gamble (There is a difference) They always teach and mentor others They
understand that failure to adapt and change means death and destruction on a
competitive battlefield Either products are always changing or consumers are
changing so businesses must adapt or dieAchievement -oriented leaders put the
right people on the bus and go to great lengths to keep them there They never
change the deal with their employees (except to make it sweeter) They share
success They set stretch goals and achieve them It is fascinating to watch those
leaders work with their teams They are unstoppable
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
26
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION
There are a number of different styles of leadership and management that are
based on different theories The individuals style will be use based on a combination
of their beliefs values and preferences as well as the organizational culture and
norms which will encourage some styles and discourage others
Idealized influence describes managers who are exemplary role models for
associates Managers with idealized influence can be trusted and respected by
associates to make good decisions for the organization Intellectual Stimulation
describes managers who encourage innovation and creativity through challenging the
normal beliefs or views of a group Managers with intellectual stimulation promote
critical thinking and problem solving to make improvement of organization
performance
Inspirational motivation describes managers who motivate associates to
commit to the vision of the organization Managers with inspirational motivation
encourage team spirit to reach goals of increased revenue and market growth for the
organization Individual consideration describes managers who act as coaches and
advisors to the associates Managers with individual consideration encourage
associates to reach goals that help both the associates and the organization
27
CHAPTER 3
METHODOLOGY
31 RESEARCH DESIGN
A research design encompasses the methodology and procedures employed to
conduct scientific research The design of a study defines the study type (descriptive
correlational semi-experimental experimental review meta-analytic) and sub-type
(eg descriptive-longitudinal case study) research question hypotheses
independent and dependent variables experimental design and if applicable data
collection methods and a statistical analysis plan
The research design is also the framework for conducting the marketing
research project that clarified the necessary procedure in order to obtain the
information needed to solve all the marketing problem
In order to collect as much data as possible a combination of descriptive and
analytical research designs based on result from the questionnaire observation and
interview were used by the researcher to analyses the influence of leader on
competitive market concept of motivation in organization and the ways that human
performances on a job can be link with ability and motivation in Apple Inc
The method has been used is to distribute the questionnaire throughout the
staff in order to collect a better result The reason for choosing this method is
28
because this is the most effectives way to study the relationship between leadership
style and motivational level The raw data was analyze according to the research
objectives
32 POPULATION AND SAMPLING TECHNIQUE
The population of this study are all the staff from Apple Inc The population
chosen consider those who have had experiences working in such a high
technological company like Apple Inc The Sampling technique used in this research
was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the
south of Ireland
Figure 31 Required Sample Size
29
CHAPTER 4
RESEARCH FINDING
A questionnaire is a means of eliciting the feelings beliefs experiences
perceptions or attitudes of some sample of individuals As a data collecting
instrument it could be structured or unstructured
The questionnaire is most frequently a very concise preplanned set of
questions designed to yield specific information to meet a particular need for
research information about a pertinent topic The research information is attained
from respondents normally from a related interest area The dictionary definition
gives a clearer definition A questionnaire is a written or printed form used in
gathering information on some subject or subjects consisting of a list of questions to
be submitted to one or more persons
The method of questionnaire have some advantages of in Economy - Expense
and time involved in training interviewers and sending them to interview are reduced
by using questionnaires Uniformity of questions - Each respondent receives the
same set of questions phrased in exactly the same way Questionnaires may
therefore yield data more comparable than information obtained through an
interview Standardization - If the questions are highly structured and the conditions
under which they are answered are controlled then the questionnaire could become
standardized The disadvantages of questionnaire are respondentrsquos motivation is
difficult to assess affecting the validity of response
30
41 RESPONSE RATE
The laminated random sampling technique was used and a total of 100
samples size were selected out of 100 populations 100 questionnaires were received
that is representing 90 of response rate The sample size was reasonable and
beyond the target that we set early and exceed our expectation This is to allow
further analysis that was surpass the demand
42 DESCRIPTIVE DEMOGRAPHIC PROFILE
The demographic profile is in Table 41 The distribution of respondents
includes 65 male and 35 female The age of respondents was from below 30
years 35 45 between 30 to 40 years 20 between 40 to 50 years While for
years of experience 30 out of the 50 respondents that we carried out for
questionnaire have less than 5 years of experience 30 between 6 to 10 years 28
between 11 to 15 years and 12 have more than 16 years of experience
For the level of education 45 stand for those who have SPMMCEOthers 30 of
the respondents have STPMHSEDIPLOMA 18 of the respondents have degree
and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of
them are single 38 of the respondents are married and only 20 of them are
widowed
Demographic
Items
Frequency Percentage ()
Gender
Male 65 65
Female 35 35
31
Age
lt30 35 35
31-40 45 45
41-50 20 20
Length of Service
lt5 30 30
6-10 30 30
10-15 28 28
gt16 12 12
Education
SPMMCE 45 45
STPMHSE
DIPLOMA
30 30
Degree 18 18
Masterrsquos Degree 7 7
Status
Single 42 42
Married 38 38
Widowed 20 20
Table 41 Demographic Profile
43 DESCRIPTIVE ANALYSIS
32
Design of minimum maximum mean and standard deviation of each item
can be refer rend to the table 42 below Based on the table it reveals that the
minimum value for the directive leadership style is 1 and maximum is 5 In term of
mean and standard deviation of the directive leadership style are 257 413 1144
and 1336 respectively
For supportive leadership style the minimum mean will be 334 and the
highest are 444 For standard deviation is 0991 and 1386 respectively
For minimum value for participative leadership style will be 1 and the
maximum is 5 in addition to that the mean and standard deviation of the variable is
between 367 to 444 and 367 and 1040 and 1264 respectively
The achievement oriented leadership style the mean and standard deviation
of the variable is between 349 to 413 and 1021 to 1165
For motivation achievement based on individual perception the minimum
values of variable range from 1 to 2 and the maximum variable is 5 Mean and
standard deviation of the variable is between 253 to 459 and 0906 to 1335
Variableconstruct Mean Std Deviation
Directive 358 1145
1 He has the final word in the office
matters
373 1336
2 He emphasizes that all rules and
regulations
257 1144
3 He give clear explanations of what is
expected of other
365 1224
4 He give subordinates explicit
instructions for how to do their work
413 1246
5 He show interest in subordinatesrsquo
personal concerns
382 1306
Supportive 383 1190
1 He often mingle with the staff 373 1386
2 He often spent time as necessary to 444 0991
33
hear complaint from staff
3 Providing guidance without pressure
is the
key to being a good leader
362 1259
4 As a rule leaders should allow
subordinates
to appraise their own work
334 1072
5 Leaders should give subordinates
complete
freedom to solve problems on their own
401 1240
Participative 408 1110
1 He is very responsive and easy to be
invited to discuss
367 1264
2 He easily understood 413 1105
3 When things go wrong and he need to
create a strategy to keep a project or process
running on schedule he call a meeting to get his
employees advice
433 1046
4 To get information out He send it by
email memos or voice mail very rarely is a
meeting called His employees are then
expected to act upon the information
384 1040
5 He want to create an environment
where the employees take ownership of the
project I allow them to participate in the
decision making process
444 1096
Achievement Oriented 387 1103
1 He determines the duties of staff 391 1113
2 He describes the conditions and tasks
and clearly what is expected
349 1021
3 He explain the level of performance 382 1165
34
that is expected of subordinates
4 He give vague explanations of what is
expected of subordinates on the job
413 1107
5 He consistently set challenging goals
for subordinates to attain
401 1110
Motivation Level 345 1178
1 1 I feel annoyed when thinking about
the things I would like to do new work
459 0906
2 I am ambitious in my career 288 1233
3 I am energized when
people count on me for ideas
439 0947
4 When involved in group projects my
team membersrsquo problems are my problems
301 1211
5 I find pleasure in recognizing and
celebrating the accomplishments of others
290 1125
6 As a practice I ask people
challenging questions when we are working on
projects together
301 1211
7 I take delight in complimenting
people I work with when progress is made
411 1190
8 I find it easy to be the cheerleader for
others when times are good and when times are
bad
382 1179
9 Team accomplishment is more
important to me than my own personal
accomplishments
321 1327
10 When involved in group projects I
am inclined to let my ideas be known
253 1335
Table 42 leadership style
35
44 RELIABILITY ANALYSIS
According to Hinton (2004) recommended four cut-off points for steadiness
which includes outstanding reliability (090 and above) high reliability (070 ndash 090)
moderate reliability (050 ndash 070) and low reliability (050 and below)
000 050 Low Reliability
050 070 Moderate Reliability
070 090 High Reliability
090 100 Outstanding
Reliability
Table 43 Reliability Analysis
Based on table 43 there are five constructs directive supportive
participative achievement-oriented and motivation level shown Cronbachrsquos Alpha
values of 0865 0914 0970 0974 and 0883 respectively None of constructs
confirm low reliability The high Cronbachrsquos Alpa values for all establish contain
that they are inwardly uniform That means all element of each establishes are
measuring the identical content creation In the nutshell the higher the Cronbachrsquos
Alpha value of a construct the higher the reliability is of measuring the same
construct
Const
ructs
Sample
Size(n)
No
of Items
Cronbachrsquos
Alpha (a)
Type
Direc 100 5 0865 High Reliability
36
tive
Supp
ortive
100 5 0914 Outstanding
Reliability
Partic
ipative
100 5 0970 Outstanding
Reliability
Achi
evement
100 5 0974 Outstanding
Reliability
Level
of Staff
Motivation
100 10 0883 Outstanding
Reliability
Table 44 Reliability Test
45 CORRELATION MATRIX
Correlation analysis was used to conclude and decide relationships between
two variables measured Toward this end Pearson correlation test was used to
diagnose whether leadership styles and motivation level are relevant to each other
Table 44 presents the correlation matrix results
Table 44 shows the relation of independent variables with motivation level
For finding the relation significant level plt 005 and plt 001were chosen
The value of correlation coefficient r for directive leadership style is 0356
with plt 005 which show a moderate relationship with the level of staff motivation
It is found that the value of correlation coefficient r for supportive leadership
style is 0369 with plt 001 show a strong relationship with the level of staff
motivation
Participative leadership style carry correlation coefficient value r of 035 2
with plt 005 which show a moderate relationship with the level of staff motivation
For achievement oriented leadership style the coefficient valuer is 0430
with plt 001 which show a strong relationship with the level of staff motivation
37
Correlation is significant at the 001 level (1-tailed)
Correlation is significant at the 005 level (1-tailed)
Constructs Directive Supportive Participative Achievement Motivation
() () () ()
Directive 1 0691 0717 0799 0356
0000 0000 0000 0012
() () ()
Supportive 1 0877 0676 0369
0000 0000 0009
() ()
Participative 1 0736 0352
0000 0012
()
Achievemen
t
1 0430
0022
Motivation 1
Table 45 Correlation between leadership styles and the level of staff
motivation
46 REGRESSION ANALYSIS
In this study multiple regression analysis was applied Each variable from
factor scores were used in the analysis Table 45 shows the results of multiple
regression analysis of the research The findings showed that leadership styles were
not significant and negatively correlate with level of motivation of staff The R2 =
38
0184 indicates that 1840 of the variance in variable level of motivation of the
staff (dependent variable) can be explained by leadership styles
Beta coefficient the achievement oriented has the highest B β =0225
followed by supportive leadership style β = 0111 directive β =0024 and the lowest
is participative leadership style is β = - 0003That means one unit increase in
directive leadership style will lead to 0024 increase in the level of motivation for
supportive leadership style one unit increase will lead to 00111 increase in the level
of motivation one unit increase in participative will lead to -0003 change in the
level of motivation of staff and one unit increase in achievement oriented will lead
to 0225 increase to the level of motivation of staff The findings explain that the
components of the leadership styles do not explain the level of motivation of the
staff
Instruction
R2=0184
Adjusted R2=0103 F= 2499 p lt 005
Dependent Variable Level of staff Motivation
Unstandardised
Coefficients
Standardise
d
Coefficient
Model B Std Error Beta t Sig
(Constant) 2268 0446 5430 0000
Total Score Directive 0024 0186 0031 0144 0984
Total Score Supportive 0101 0177 0161 0691 0585
Total Score Participative -0003 0191 -0055 -0020 1082
Total Score Achievement 0225 0170 0312 1456 0210
39
Table 46 Multiple Regression Analysis (n=50)
40
Chapter 5
CONCLUSION AND RECOMMENDATION
51 INTRODUCTION
This chapter target to discuss the outcome shown in the previous chapters by
setting against them with those finding principles and earlier investigation in the
common field Moreover the investigationrsquos confines and recommendations for the
future research and practice are shown in this chapter
52 DISCUSSION OF FINDING
The objectives of this investigation were to determine the relationship
between leadership style and motivation level It is a study of Apple Incorporation
The outcome of this investigation gives that the leadership styles are supported to the
level of staff motivation The independents variables had correlation with the level of
the staff motivation that is illustrated in Table 42 in the preceding chapter
Based on the analysis of the research (Sample the leadership styles of the
manager of the Apple Incorporation) is significant with the leadership style which
has been practiced by Chief Executive Officer of Apple Incorporation in the District
41
of Johor Bahru Johor James Liow 1992) Analysis from the research found that the
most dominant leadership is achievement oriented followed by supportive directive
participative and achievement oriented
In discussing the results the researchers prefer to discuss each hypothesis
separately in order to get an accurate and complete perceptive of the relationship
between leadership style and motivation level
The results revealed that the respondents perceived the all four leadership
styles of the manager have relation with their level of motivation towards their jobs
Furthermore the results revealed that there is significant relationship between
leadership style and motivation level
What is remarkable here is that this findings correlates strongly with the
arguments that say that relationship between leadership style and motivation level
can be both influential and no influential with staffrsquos motivation and his or her
leadership styles depends on his or her choice of the style that suits the situation or
the company
For example the researchers of University Malaya claimed that the
leadership styles of leader had relationship with staffrsquos motivation but depending on
their jobs according to the job description and the organizational chart that informs
employees what when and how tasks should be done
53 LIMITATION OF STUDY
One of the limitations in research includes lack of adequate information on a
particular subject Research equipments are very hard or expensive to acquire leading
to formulation mere assumptions Another hindrance is poor or inaccessibility to the
region of study
Some of the limitations of doing a research include access of information
availability of enough resources and time management The availability of experts in
42
editing and guidance may also be minimal where support from friends or
organisation may not be enough
The limitations of the study are those characteristics of design or
methodology that impacted or influenced the application or interpretation of the
results of your study They are the constraints on generalizability and utility of
findings that are the result of the ways in which you chose to design the study andor
the method used to establish internal and external validity
Another limitation related to building the evidence about ldquosurvival of
consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin
spiritrdquo Not knowing all of your extended family members limits your ability to
verify statements communicated by the Medium When information related to a
discarnate is not verified this result could be related to the sitterrsquos limitations but it
may also be related to the Medium These challenges however highlight the
limitations of spirit communication and in general further highlights the complexity
of studying the ldquoA study of Apple Incorporationrdquo
Limitations in research methods vary depending on the type of method used
and how it was conducted They include language barriers you might want to do a
research on something that is in a language which you do not understand and the
production of a translator is not available You might also be short of the research
materials and others are not immediately available among others
Limitations are influences that the researcher cannot control They are the
shortcomings conditions or influences that cannot be controlled by the researcher
that place restrictions on your methodology and conclusions Any limitations that
might influence the results should be mentioned
54 SUGGESTIONS FOR FUTURE RESEARCH
From this research the researcher recommends a several means that could be
taken to improve staffrsquos motivation by concentrating on leadership styles
43
According to Marketing minds (2012) Apple Inc uses the Apple brand to
compete across several highly competitive markets including the personal computer
industry with its Macintosh line of computerslaptops and related software the
consumer electronics industry with products such as the iPod digital music
distribution through iTunes Music Store the smart phone market with the Apple
iPhone magazine book games and applications publishing via the AppsStore for
iPhone and the iPad tablet computing device and movie and TV content distribution
with Apple TV The company is also establishing a very strong marketing presence
relative to the rival (Google) in the advertising market via its business Apps and iAd
network Steve Jobs the co-Founder of Apple described the company as being a
mobile devices company largest in the world as their revenues are bigger than
Nokia Samsung or Sonys mobile devices business
The story started two months ago when Google released its first smart phone
This new smart phone made by a Taiwanese company called HTC and the phone
called Nexus One After three weeks Apple Company said is going to sue the
manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC
The company which has been releasing iPhone since 2007 believes that HTC
illegally used 20 patents of Apple These patents are related to user interface
architecture and hardware of iPhone Apple Company filed a lawsuit in US District
Court in Delaware and an objection presented to the International Trade Commission
in USA too
In response to these accusations made by Apple Company against HTC
company The HTC denied Applersquos allegations and declared to fight the suit In other
response HTC said it has been making phones for a far longer time than Apple
including a touch screen device called the XDA that predates the iPhone by about 5
years
Implications
The implications here appear to be that HTCrsquos technological primary somehow goes
against Applersquos claims that the company violated 20 of its patents And while itrsquos
certainly possible that that might be the case itrsquos hard to accept that argument
without a list of patents to back it up
Patents
44
Here some of the patents that Apple Company accusing HTC Company used them
for its new Nexus phone manufactured for Google They are Multi-touch Screen
Multifinger gestures device integration and multitasking accelerometer patents
What is Android Android is a software installed in the mobile devices that includes
an operating system middleware and key applications The Android SDK provides
the tools and APIs necessary to begin developing applications on the Android
platform using the Java programming language
Terminology
Today in the market consumer have a lot of options for every product
whether it be an IT product or Home PCs or consumer durables or a FMCG product
This study may be helpful for company to know about the factors affecting the
consumer behavior and patterns of the consumer It may also be helpful to know the
specific requirement of customer so that the customer can be easily satisfied
Moreover this study helps to know the buying habits and patterns of customer The
study will help the company to understand the relationship that a consumer have with
their Apple product It will help to ascertain the reason which makes the undisputed
leader in almost every segment in which they operate
All Apple Professional Development facilitators are educators themselves
That gives them a unique view they know whatrsquos important in the classroom so they
can ensure that you learn about your Apple products and how they can best serve you
and your students We have created workshops in the following categories
These curriculum-focused workshops help teachers apply their skills with
Apple products to specific areas and disciplines to produce effective personal
learning for their students
Focused on technology skills these foundational workshops help teachers
become confident and comfortable integrating Apple products into their teaching
strategies
These workshops for school leaders and Education decision-makers focus on
issues important to success such as visioning and planning
Our research investigated the role of social norms in an extended theory of
planned behavior (TPB) in the explanation of prostatecolorectal cancer screening
(CS) intention and the prediction of CS uptake among men
45
Apple is well known for giving its customers things that they need but didnt
know they needed until the product shipped In that spirit Apple is in a unique
position to make further gains with that philosophy especially as other companies
pull back reduce RampD or get out of some markets completely
I written before about how Apples financial position gives it a unique
competitive advantage over the competition That discussion pointed to how Apple
can pay cash for components get to the front of supplier delivery schedules then
through volume drive prices down putting extreme price pressure on the
competition while they develop the next generation with RampD dollars
Even as Apple does this they are mindful of their brand Selling cheap
products doesnt sit well with Apple and they definitely dont want to undercut or
cannibalize other product lines
So if one asks the question about what Apple can deliver in a time when
customers are watching every penny its silly to envision a cheaper stripped down
version of a product thats already doing well Instead as Apple ponders how to
deliver new products to cost conscious customers the company tends to think about
holes in the market that can be exploited with their technology -- but which dont
undercut current products
There are other considerations as well For example the iPod touch doesnt
have a camera or an FM radio Other than the CPU it doesnt radiate and can
therefore be used in corporate or government environments that would otherwise
forbid a device that could be a security concern Our fantasies often neglect to
consider such things Because people expect to use their iPhone anywhere that
device has a different set of design constraints
Availability of multi-modal logistics services has been introduced and
occupational safety and health management system elaborated The DTPB can
provide a useful framework for evaluating interventions to increase logisticians
motivations to safety performance The overriding aim of this study was to design
and pilot test a questionnaire for subsequent use in a large-scale survey This study
describes the early stages of a research questionnaire development and a pilot study
The main results of this pilot study that the questionnaire proved to be reliable and
the analysis although preliminary provided strong support for the predictive power
of the DTPB The evaluation led to minor changes in the questionnaire Currently
46
the relevant literature surrounding the DTPB reveals a lack of research that utilizes
empirically validated theories in the field of logistics safety There is therefore a need
to consider more practical issues that emerge when applying the theory As is often
the case with the DTPB questionnaire the participants thought the questionnaire was
rather long This is important given that lengthy questionnaires can impact on data
quality through reduced completion rates due to factors such as lowered participant
motivation The length of the questionnaire could be accommodated thereby
encouraging participation Another comment levied at the DTPB questionnaire is that
it appears rather repetitive Indeed responses received in the present context included
wersquove answered that already Alternatively it may be better to group the outcomes
and behavioural belief statements and address the issue of similarity
Although the key purpose of this study was to develop and pilot a
questionnaire and not to generalize its findings it is of interest to note that the
occupational doctors advice has significant relationship to safety performance One
possible reason is that occupational safety and health information is not easily
available thereby increasing the reliance of the workers on the occupational doctors
advice This finding together with the significant influence of peer culture within the
DTPB framework would seem to strengthen the view that increasing exposure of
logisticians to occupational safety and health may encourage more positive
subjective norms and implies that contact with occupational doctors may encourage
the logisticians to work safely
Deeper interpretation suggests that peers causal attributions regarding safety
performance in their workplace may exert a comparatively strong influence over
logisticians991257 safety It also adds weight to the suggestion that occupational safety
and health training should form part of the logistics company991257s annual training plan
and as such supports the view that occupational safety and health intervention
programmes are required
He findings from questionnaire pilot test seem to corroborate previous
research by suggesting that subjective norms is a key issue to be addressed in any
occupational safety and programme as is the case of the logistics sector The result is
in line with the results reported by Hamilton and White Paris and Van den Broucke
and Fogarty and Shaw who found subjective norms to be important in affecting
adoption of a system As such it would seem that efforts should be made to enhance
knowledge and in particular to highlight the benefits of safety performance for both
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
ii
DECLARATION
I declare that this thesis entitled ldquoThe Relationship between Leadership Style and Motivation level ldquo is the result of my own research except as cited in the references The thesis has not been accepted for any degree and is not concurrently submitted in
candidature of any other degree
Signature
Name
Date
iii
ABSTRACTS
Apple Incorporation is a multinational company that creates and sells
consumer electronics computer software and personal computers in 363 stores
worldwide with global sales of about US$16 billion The companys well-known
products like Macintosh line of computers iPod iPhone and the iPad are mainly
recognized as a source of competitive edge due to high brand awareness related to
these products Apple also sells other branded products like Mac OS X iTunes
iLife iWork Aperture Final Cut Studio Logic Studio Safari browser and iOS
People witness on average hundreds of images on a daily basis With proliferating
and interchangeable product and service offerings brands are impetus for product
purchasing Brands often express self‐identity for the consumer as well as lifestyle
status and sometimes even belonging For a brand to be successful the company
must be able to differentiate their particular brand(s) from similar brands despite the
fact that they may contain the same ingredients The companies must communicate a
corporate identity containing the core mission strategic vision and corporate culture
that the important stakeholders can recognize in order to build or maintain a
favourable relationship The main objective of this study is to analyze the importance
of using marketing strategies of branding in Apple Inc The study will help to find
out about the related benefits of branding mainly The details of the study will help
us to learn about the consumers awareness about the brand and how their loyalty can
be increased in order to gain a competitive edge Also analyzing the importance of
branding can help us to find out about the Apple brands strengths weaknesses
opportunities and threats by using SWOT analysis tool and by using STP process
we can know how to segment the market target the customers and position the
productsservices Whereas by using 4 Ps of marketing mix we can find out about
the branded product its price promotion and placement In this thesis I examine
which corporate identity the multinational company Apple Inc communicates
through selected communication material and whether it corresponds to the 15 image
iv
perceived by a group of random consumers The thesis is conducted by the means of
a quantitative analysis from a hermeneutic perspective and is based on selected
communicated material from Apple My starting point is in the two advertising
campaigns ldquoThink Differentrdquo and ldquoWhy Yoursquoll Love a Macrdquo and two statements
from former Chief Executive Officer (CEO) John Sculley and existing CEO Steve
Jobs Furthermore I made a personal consumer study in 20 shape of a questionnaire
Therefore since the competition in the technology industry is increasing A study on
using marketing strategy of branding in Apple will help the company in staying at
the top of consumers mind to cope up with the changes to gain competitive edge to
attain goals set by the company to make improvements for the future related to
products its pricing strategy communications used to promote and the placement of
the product Therefore it will help us to evaluate whether branding will affect Apple
Incs success rate or notFinally I have investigate the relationship between
Leadership Style and Motivation level All of the results that I obtain are clearly
stated in the thesis below
v
TABLE OF CONTENTS
CHAPTER TITLE PAGE
DECLARATIONii
ABSTRACTSiii
Table of Contentsv
LIST OF TABLESvii
LIST OF FIGURESviii
1 INTRODUCTION1
11
Background 1
12 Problem statement8
13 Significant of the Study10
2 LITERATURE REVIEW14
21 Definition and motivation theory14
22 Definition concept and Leadership Theory16
23 Path Goal Theory17
24 Need for Achievement Theory20
25 Directive Leadership Style21
26 Supportive Leadership Style22
27 Participative Leadership Style23
28 Achievement Oriented Leadership Style25
29 Relationship between Leadership Styles and Motivation26
3 METHODOLOGY27
31 Research Design27
vi
32 Population and Sampling Technique28
4 RESEARCH FINDING29
41 Response Rate30
42 Descriptive Demographic Profile30
43 Descriptive Analysis31
44 Reliability Analysis35
45 Correlation Matrix36
46 Regression Analysis37
5 CONCLUSION AND RECOMMENDATION40
51 Introduction40
52 Discussion of Finding40
53 Limitation of Study41
54 Suggestions for Future Research42
55 Conclusion47
6 REFERENCES48
Appendices 51
vii
LIST OF TABLES
TABLE NO TITLE PAGE
41 Demographic Profile
30
42 Leadership style
32
43 Reliability Analysis 35
44 Reliability Test 35
45 Correlation between leadership styles and the level of staff motivation 37
46 Multiple Regression Analysis 38
viii
LIST OF FIGURES
FIGURE NO TITLE PAGE
31 Required Sample Size
1
1
CHAPTER 1
INTRODUCTION
11 BACKGROUND
Its ironic that when you ask leadersmdasheven good onesmdashwhat constitutes
leadership you often get vague disparate and vapid responses Youd think that of
all people this population would offer crisp and concrete definitions of their own
crucial work Instead you get references to energizing visioning pathfinding
modeling and a dozen other tangents of real leadershipmdashbut almost no reference to
the central task of leaders influencing
This is especially disconcerting in an era where Fortune 500 companies are
crumbling under the weight of financial strain and once powerful and confident
leaders are crawling to Washington begging for bailouts The vast majority of todays
crises are the natural consequence of ineffective or misdirected influence Either
leaders have been incapable of influencing their employees to create value for
customers (eg the US auto industry) or theyve exerted influence that has driven
2
employees to unconscionable behavior bringing the global economy to its knees (ie
the financial sector) Today more than ever we ought to see clearly that leadership
isnt a combination of fuzzy concepts and proclivities Leaders are responsible for
intelligently and ethically influencing behavior in a way that creates value
Fortunately not all leaders are missing the mark I recently met one of the
few leaders who in my experience has a concrete expression of leadership on the tip
of his tongue Tim Tassopoulos chief operating officer of Chik-fil-A says it this
way Leadership is intentional influence
I couldnt agree more For 20 years my colleagues and I have worked with
leaders to help them increase their capacity for influencing change But it came as a
surprise to us that prior to helping them learn how to influence we had to draw their
attention to it as their core work
Tim on the other hand understands that it all comes down to whether one of
his 50000 front-line associates with a few discretionary minutes decides to lean
against a wall or walk out to the dining area and clean tables Tims success or failure
as a leader does not come down to whether he is charismatic visionary or
inspirational It comes down to whether at the end of the day people behave in ways
that improve results Period
With that said the second biggest problem leaders face is that few of them
have any systematic way of even thinking aboutmdashmuch less practicingmdashinfluence
Oh we complain about it a lot All leaders can point to dysfunctional political
unproductive behaviors in their organizations For example
Fiefdoms Most leaders complain that people in their companies put the
interests of their department over the interests of the company In one Fortune 500
company the training department encouraged a vendor to sue another division of the
company to prevent that division from cutting separate deals with the vendor which
would have threatened the training departments monopoly
Compliance In US hospitals 2 million patients will be infected this year by
the very caregivers who are trying to heal them An enormous percentage of these
infections could be avoided if leaders could just find a way to influence people to
wash their hands consistently Compliance rates today hover somewhere between
30 and 50
Silence More than 90 of respondents in a recent study we conducted at
VitalSmarts reported they are currently working on a cross-functional initiative that
3
they are certain will fail Our research showed that the primary cause of these failures
is silence People see lots of problems in their initiatives but they work in
organizations where its not OK to speak up about them Our study found that this
pattern of problem behavior is a root cause of more than 85 of project failures
Given that few leaders can even define leadership its no surprise that their
performance is mediocre at best We recently studied the successes and failures of
more than 1000 leaders from 50 global companies to influence strategically critical
behavior change in their companies We were stunned to discover that fewer than 1
in 20 had any evidence of success in spite of their belief that change was crucial As
we combed through the data some key insights emerged that help us understand why
so few leaders either grasp or exert influence well
Leaders confuse talking with influencing Many leaders think influence
consists of little more than talking people into doing things Its no wonder most
influence efforts start with PowerPoint presentations But profound persistent and
overwhelming problems demand more than verbal persuasion Anyone whos ever
tried to talk a smoker into quitting knows theres a lot more to behavior change than
words
Leaders make the same mistake when they publish platitudes in the form of
Mission and Values statements give a few speeches on why these values are crucial
and then assume their job is done
Leaders believe in silver bullets When leaders actually attempt to influence
new behavior its common for them to look for quick fixesmdashto fall into the trap of
thinking that deeply ingrained bad habits can be changed with a single technique
The failure mode is to rely on any single approach
Some host star-studded retreats Others hand out inspiring posters and color-
changing mugs and think people will line up for change Still others believe its all
about incentives and so they tinker with the performance-management system or tie
new behaviors to executive bonuses The research shows that when leaders rely on
just one simple source of influence to drive change they almost always fail
In the future Ill use this column to share what weve learned from leaders
who dont suffer in ignorance about influence Over the past 20 years my colleagues
and I have sought out and studied a different kind of leader Weve tried to find those
who had remarkable abilities to influence changemdashrapidly profoundly and
sustainably
4
Weve studied up close the methods used by one remarkable influencer who
mdashwith no formal authoritymdashhas changed behavior in thousands of US hospitals
Weve looked first hand at one influencer who has saved 5 million lives from AIDS
mdashsimply by influencing behavior change in a country of 60 million people We
worked with a corporate chief who within 12 months influenced deeply entrenched
habits in employees with an average of 26 years tenure
What weve learned is that when you know what youre doing change can
happen relatively quickly And it all starts with gaining greater clarity about what
leadership really means then finding a way of thinking about the fundamental
principles of influence
Leaders lack a theory of influence Very few leaders can even answer the
question How do you change the behavior of a large group of people And yet
this is what theyre ultimately paid to do It isnt just about making a decision its
about getting people aligned to execute the decision And this means influence
Imagine discovering just as the anesthesia is taking effect that your heart surgeonmdash
the one hovering over your chest with a scalpelmdashis working off a gut hunch about
how to conduct a bypass Unless leaders become articulate about a repeatable and
effective way of influencing profound rapid and sustainable behavior changemdash
theyll continue to rack up predictably high failure rates at leading change
Leaders act as if its not their job to address entrenched habits Most leaders put a
great deal of time into crafting strategy selecting winning products and engaging
with analysts shareholders and major customers But few realize the success or
failure of their grand schemes lies in influencing the behavior of the hundreds or
thousands of people who will have to execute the big ideasmdashtheir employees
By contrast the most influential leadersmdashthe 5 who succeed consistently at
influencing profound and essential behavior changemdashspend as much as half of their
time thinking about and actively influencing the behaviors they know will lead to top
performance The 95 who dither and fail tend to delegate what they dismiss as
change management to others most often leaders in human resourcesmdashwho often
lack the credibility to influence real change The average leader spends little if any
of his or her time on active efforts to create behavior change Consequently nothing
changes
Performance is a function of the three factors acting together Ability has to
do with whether a person can do a task Motivation is a measure of whether a person
5
wants to do it Opportunity is about accessibility a person canrsquot do a task if she is not
given a chance or if she is denied access to necessary resources or amenities
This framework ndash looking at human performance as being influenced by
multiple factors ndash reflects the difficult and variable nature of our work today All of
these factors must be supported by the work environment in order for peoplersquos best
work to occur So how can the workplace help
According to Judith Heerwagen a former scientist with the Pacific Northwest
National Laboratory who is now a program expert with the General Services
Administration productivity and the workplace are related in these ways
In this section we discuss what motivation is and why it is important and
how motivation affects behaviour human relations and performance Motivation is
defined as ldquothe intention of achieving a goal leading to goal directed behaviour
When we refer to someone as being motivated we mean that the person is trying
hard to accomplish a certain task Motivation is clearly important for someone to
perform well However motivation alone is not sufficient
Ability is having the skills and knowledge required to perform the job is also
important and is sometimes the key determinant of effectiveness Finally
environmental factors having the resources information and support one needs to
perform well are also critical to determine performance
ldquoA building can affect opportunity by providing equitable access to
conditions that reduce health and safety risks equitable access to amenities and
compensatory design options where inequities exist and are difficult to eliminate
entirelyrdquo
ldquoA building can positively affect ability by providing comfortable ambient
conditions by enabling individual control and adjustment of conditions and by
reducing health and safety risks Negative impacts on ability to do work are
associated with conditions that are uncomfortable distracting hazardous or noxious
ldquoA building can positively affect motivation by providing conditions that
promote positive affective functioning psychological engagement and personal
control Moods create the lsquoaffective contextrsquo for thought processes and behaviors and
are directly tied to motivation
Motivation is the internal process leading to behavior to satisfy needs
6
Have you ever wondered why people do the things they do The primary
reason people do what they do is to meet their needs or wants The process people go
through to meet their needs is
Need rarrMotive rarrBehaviour rarrSatisfaction or Dissatisfaction
What makes employees willing to ldquogo the extra milerdquo to provide excellent
service market a companyrsquos products effectively or achieve the goals set for them
Answering questions like this is of utmost importance to understand and manage the
work behaviour of our peers subordinates and even supervisors As with many
questions involving human beings the answers are anything but simple Instead
there are several theories explaining the concept of motivation
Performance = motivation x ability x environment
According to this equation motivation ability and environment are the major
influences over employee performance Performance is a function of motivation
ability and the environment in which you work Zappos seems to be creating an
environment that encourages motivation and builds inclusiveness The company
delivers above and beyond basic workplace needs and addresses the self-
actualization needs that most individuals desire from their work experience CEO
Tony Hsieh believes that the secret to customer loyalty is to make a corporate culture
of caring a priority This is reflected in the companyrsquos 10 core values and its
emphasis on building a team and a family During the interview process applicants
are asked questions relating to the companyrsquos values such as gauging their own
weirdness open-mindedness and sense of family Although the offer to be paid to
quit during the training process has increased from its original number of $400 only
1 of trainees take the offer Work is structured differently at Zappos as well For
example there is no limit to the time customer service representatives spend on a
phone call and they are encouraged to make personal connections with the
individuals on the other rather than try to get rid of them
Although Zappos pays its employees well and offers attractive benefits such
as employees receiving full health-care coverage and a compressed workweek the
desire to work at Zappos seems to go beyond that As Hsieh would say happiness is
the driving force behind almost any action an individual takes Whether your goals
are for achievement affiliation or simply to find an enjoyable environment in which
to work Zappos strives to address these needs
7
Although Zappos has over 1300 employees the company has been able to
maintain a relatively flat organizational structure and prides itself on its extreme
transparency In an exceptionally detailed and lengthy letter to employees Hsieh
spelled out what the new partnership with Amazon would mean for the company
what would change and more important what would remain the same As a result of
this type of company structure individuals have more freedom which can lead to
greater satisfaction
The topic of motivation plays a central role in the field of management as it
is one of the most popular management topics Motivation derives from the Latin
word for movement and it has been widely acknowledged as a critical determinant
of our behavior Motivation affects how and to what extent we utilize our skills and
abilities Unmotivated employees are less willing to be cooperative and supportive
and they may decrease work effort time on the job productivity and performance
Thus we need to motivate employees to boost productivity Jeff Taylor founder of
Monstercom said that to be successful you have to be able to motivate others To
this end researchers are studying the factors that energize direct and sustain work-
related behavior and you will learn about their motivation theories in this chapter
Despite their difficulties because they canrsquot simply buy motivation
organizations are designing incentive systems to motivate employees Self-
motivation is one of the most important skills companies look for when hiring Thus
your ability to motivate yourself and others is critical to your career success and the
goal of this chapter is to increase your ability to do so
Based on the expiratory study done by most of the staff they consented with
the statement that the level of motivation is equivalent with the leadership styles of
the mangers
Be a yardstick of quality Some people arent used to an environment where
excellence is expected by Steve Jobs
8
12 PROBLEM STATEMENT
Motivation is defined as the process that initiates guides and maintains goal-oriented
behaviors Motivation is what causes us to act whether it is getting a glass of water
to reduce thirst or reading a book to gain knowledge The act or process of giving
someone a reason for doing something and it is also called as the act or process of
motivating someone Motivation is a desire or willingness to do something
enthusiasm It is a force or influence that causes someone to do something There are
three major components to motivation activation persistence and intensity
All levels of management perform these functions but the amount of time a manager
spends on each function depends on the level of management and the needs of the
organization Managers just dont go out and haphazardly perform their
responsibilities Good managers discover how to master five basic functions
planning organizing staffing leading and controlling
A manager needs to be a good leader While a manager organizes and plans the good
leader must also inspire employees with a vision for the organization A manager
needs to be an effective communicator and liaison between employees customers
and other managers of the organization A manager needs to be an effective
negotiator When organizations are developing or undergoing change the manager is
often required to negotiate with competitors contractors suppliers and employees
A manager must act as a figurehead that reinforces the mission and vision of an
organization to employees customers and other stakeholders
Leadership has a direct cause and effect relationship upon organizations and their
success Leaders determine values culture change tolerance and employee
motivation They shape institutional strategies including their execution and
effectiveness Leaders can appear at any level of an institution and are not exclusive
to management Successful leaders do however have one thing in common They
influence those around them in order to reap maximum benefit from the
organizationrsquos resources including its most vital and expensive its people Libraries
9
require leadership just like business government and non-profit organizations
Whether a public special or academic library that libraryrsquos leaders directly affect
everything from patron experience to successfully executing stated missions
including resource allocation services offered and collection development strategies
In fact the influence of leaders and their effectiveness in moving people to a shared
vision can directly shape the libraryrsquos people its materials how patrons use or
interact with them and whether or not that experience is beneficial With leadership
potentially playing such a vital role in the success of information centers and patron
experiences it is useful to consider the different types of leaders and their potential
impact on libraries as organizations
Current leadership theories describe leaders based upon traits or how influence and
power are used to achieve objectives When using trait-based descriptions leaders
may be classified as autocratic democratic bureaucratic or charismatic If viewing
leadership from the perspective of the exchange of power and its utilization to secure
outcomes leaders are situational transactional or transformational Understanding
these different tropes can provide a vocabulary for discussion that can lead to
meaningful desired results It bears noting that not all leaders are created equal and
leadership quality may vary enormously across industries or simply within an
organization In addition identifying an individual leaderrsquos style is central to
evaluating leadership quality and effectiveness especially as it relates to
organizational goals Below is a brief examination of each common leadership style
listed above and their potential impact on a group as well as their relative usefulness
Leadership style impacts the organization by affecting employee morale
productivity decision-making speed and metrics Successful leaders carefully
analyze problems assess the skill level of subordinates consider alternatives and
make an informed choice By choosing the most appropriate leadership style for the
situation an effective leader provides a lasting impact Leaders establish a clear
distinction between subordinates and superiors
When leaders use a coaching style instead subordinates feel safer and encouraged to
focus on their own development which ultimately helps the company for the long
term by increasing employee morale retention and satisfaction A leader engages
10
with employees to figure out the best way to accomplish the companyrsquos strategic
goals This includes decreased errors minimized waste and increased customer
satisfaction Participative leaders run team-building exercises to promote cultural
awareness and diversity which can improve productivity by allowing the team to
recognize each otherrsquos strengths and value
13 SIGNIFICANT OF THE STUDY
There are a number of different styles of leadership and management that are
based on different theories The individuals style will be use based on a combination
of their beliefs values and preferences as well as the organizational culture and
norms which will encourage some styles and discourage others
Different motivational theories can directly impact an employeersquos
contribution to the overall success of an organization Additionally motivational
theories can influence the behaviors and leadership methods within an organization
The result of employee motivation combined with leadership theories will influence
employee satisfaction This article will review factors that are directly attributed to
employee satisfaction
According to Watkiss (2004) motivation is the way to drive person into
doing something Much of the driven are the thought of a potential reward or a
consequence of not doing something Motivation is the forces the people do
something this is a result of the individual needs being satisfied (or met) so that
individual has the inspiration to complete the task Motivation refersto the initiation
direction intensity and persistence of human behaviour Based on the definition of
Watkiss (2004) it can be concluded that the motivation is the idea and initiative to
encourage and drive the individual to do something or to performance better jobs
Ormrod (2003) stated that the main reason of existence for organizations is not
merely to survive but also to gain profit and the companies enable to competitive
11
weather in locally or globally In order to achieve these missions companies have to
satisfy the employees who are considered asa cornerstone in many companies Thus
the employees would have a high morale self-esteem and also feel comfortable
toward the place where they work in However it is hard to argue that a motivated
workplace means that the organizations would get high performance or maybe
would increase revenue However managers is necessary to take actions in order to
satisfy employees and thereby it is suppose to increase the employeersquos motivation
After increasing motivations the employees will work harder and feel that they are
responsible to achieve all targets and goals that ordered by supervisors In other
words mean that employees would be fell that the organization as belong to them
For an instance motivation in the education process can have many effects on
how students learn and their behaviour to the course matter (Ormrod 2003) It can
direct behaviour toward particular goals and lead to increased effort and energy
It also can help the organization involved in determining the level of it It is
to help the managers to find his or hers leadership styles and increases the leadership
qualities Leadership is a fundamental aspect of the human condition Leadership
today is more difficult and more necessary than before The health and growth of any
organization rises and falls on leadership Studying leadership will make us better
followers Leadership skills can be learned in a systematic and thorough way
14 BACKGROUND OF THE APPLE INC
Apple started in 1976 as a computer company In the last decade however
Apple has expanded into a very intricate company that specializes in much more than
just computers In 2001 Apple broke the barrier with the iPod eventually becoming
the dominant market leader in music players As well Apple joined the phone
industry in 2007 with the iPhone which has also been widely successful
12
Apple is a consumer goods company and therefore evaluating its value
requires understanding its products and consumers This can be very difficult
because Apple competes with many different companies throughout the different
industries it takes part in
Apple has established a unique reputation in the consumer electronics
industry One of the most unique things about Apple is that it has a very strong
customer base This is extremely important in understanding Apple
Apple is probably the most well-known company when it comes to the
making of technology that is cutting edge and something that everyone wants to have
in their possession Apple Computer first came to be a company in 1976 when Steve
Jobs and Steve Wozniak when they released the Apple I and was located in
Cupertino California These two young men dropped out of college and were often
viewed as outcasts in most of the places that they were at including schools which
could have been the reason that they dropped out of college As most people have
heard Apple really started in the basement or garage depending on who the person
talks to rather than at some expensive business location Which is perhaps the reason
so many people were first intrigued by the brand and could be the reason that the
computers were such a success they were created by guys that knew what they
wanted and passed this on to the rest of the world And what they wanted was
something that other people wanted as well
The first order that the two built is somewhat of an amazing feat that was the
beginning of the company After being introduced to one another they made a
working model of their computer and took it to a nearby computer store in order to
try to make it onto the market The owners of the store ordered fifty of the machine
that was to be fully assembled and ready to go which seemed to be an impossible
feat However they did succeed as they bartered and promised many IOUs to
companies to get the parts that they would need since they had no money to buy
these on their own They finished all fifty machines in thirty days and took them to
the store to sell which they received around five hundred dollars a piece for these
machines They were a hit with those that came to the store
Now Apple is a brand that most people automatically know all over the
world They are known for their innovative technology that is usually the first of its
kind on the market and something that all people love to own and make their lives a
bit easier with the advancements that they gave people The company continued to
13
stay on top of their game and improve upon their technology they produced such
things as the iMac which really did help to propel the company in the eyes of many
consumers
The first home computer with a GUI or graphical user interface was the
Apple Lisa The very first graphical user interface was developed by the Xerox
Corporation at their Palo Alto Research Center (PARC) in the 1970s Steve Jobs
visited PARC in 1979 (after buying Xerox stock) and was impressed and influenced
by the Xerox Alto the first computer ever with a graphical user interface Jobs
designed the new Apple Lisa based on the technology he saw at Xerox
With the 1984 Apple Macintosh Steve Jobs made sure developers created
software for the new Macintosh Computer Jobs figured that software was the way to
win the consumer over
14
CHAPTER 2
LITERATURE REVIEW
21 DEFINITION AND MOTIVATION THEORY
Motivation is internal and external factors that stimulate desire and energy in
people to be continually interested and committed to a job role or subject or to make
an effort to attain a goal
Motivation results from the interaction of both conscious and unconscious
factors such as the (1) intensity of desire or need (2) incentive or reward value of the
goal and (3) expectations of the individual and of his or her peers These factors are
the reasons one has for behaving a certain way An example is a student that spends
extra time studying for a test because he or she wants a better grade in the class
Motivation is also a feeling of enthusiasm or interest that makes you
determined to do something Motivation is the desire that fuels a person to do certain
things based on the wants and needs of a person If a person wishes to meet these
wants and needs then it necessitates him to motivate himself so that he can make
certain moves A person is unique and apart from another so his wants and needs
vary greatly from that of the other The same is true for the peoples levels of
motivation
The different wants and needs in every person vary in intensity based on the
focus goals and the total human psyche of the person This is why the motivation of
a person is unique despite having similar wants and needs with others
The decision to increase your motivation is the key to the bringing a greater
sense of it for yourself This can be done by putting greater focus on the things that
15
you want to achieve until you actually accomplish them The stronger your focus is
on the goal the greater the motivation will be
The truth of the matter is if you are unable to keep track of your goals it can
be generalized that you do not really desire to achieve it Motivation can come
naturally and no amount of inspirational talk will set you to action if you really are
not into taking the goal seriously
Setting goals that stir positive feelings within you are important to keep
yourself motivated Once you have found these focus yourself on being able to get a
hold of them There will be a lot of distractions so pick up at a comfortable pace and
make things happen
The definition of motivation involves the total understanding of the self
Receiving rewards is one reason for being motivated but beyond that is a set of
benefits that are more valuable than concrete rewards These can be enhanced work
output more productivity better work habits and an increased of understanding of
yourself
According to various theories motivation may be rooted in the basic need to
stay motivated in the face of challenges and negative people Setbacks and
unsupportive colleagues or friends will make you even more determined when you
know how to stay motivated avoid the criticism endless nagging and moaning of
those around you When you easily and effortlessly get things done you give people
little reason to criticize you In fact they are likely to give you more freedom to do
things your way start new projects with enthusiasm and stay motivated over time
When you can see things through to completion you will have renewed confidence in
your ability to succeed stop things getting any worse When you know how to be
highly motivated in a matter of seconds you can turn around situations you have
neglected in the past feel in charge of you life As you get more done with ease you
will have order where you used to have chaos You will know what you want and
feel compelled to move ahead and get it develop leadership skills and positively
affect those around you Your drive and enthusiasm will touch everyone you deal
with People will turn to you for leadership and guidance enjoy a more harmonious
home life Imagine hearing praise and gratitude for all the little things you get done
around the house You will enjoy a satisfying feeling of accomplishment at the end
of each evening eliminate problems while they are small You will deal with
potential problems and concerns sooner rather than later This habit alone will put
16
you back in control save money by getting things done on time You will eliminate
those late fees fines and charges that procrastinators waste their hard earned money
on put an end to regrets Become the kind of person who jumps on opportunities
And enjoy the excitement and passion you feel when you are giving 100
understand what motivates you and enjoy greater success When you discover your
unique motivation blueprint getting ahead will never be a mystery again You can
fire up your motivation engine whenever you choose to move ahead quickly in your
career When you can calmly and efficiently get your work done you position
yourself for more responsibility and a higher salary earn the respect of your boss and
colleagues As a dependable and productive member of the team people will
appreciate you and seek your valuable advice on important matters and Feel fantastic
about yourself As a motivated self-starter your self-esteem will soar you will
accomplish much more have greater success and live a full life
22 DEFINITION CONCEPT AND LEADERSHIP THEORY
In a research on leadership_(Stodgill(1974) has identified more than eleven
explanations on leadership which has different foundation Many definitions have
been identified by researchers for example Stoggil (1950) explained that leadership is
a process to influence people to achieve certain goals and target Tannembum amp
Massarik (1957) explained that A frame of reference Management
Science (October) 1-19t hellip)
Individuals are concerned not only with the absolute amounts of rewards they
receive for their efforts but also the praising from employer We lead when we
manage a football team or teach a classroom of children We lead our own children
when we are parents and we lead when we organize anything We certainly lead
when we manage projects or develop a new business We lead the moment we take
the first supervisory responsibility at work and we may lead even before we assume
official responsibility to do anything A vicar or preacher leads a congregation A
17
writer or visionary may lead when he or she puts pen to paper and creates a book or
poem or article which inspires and moves others to new thoughts and actions A
monarch and a president are both leaders So is a local councillor and so can be a
community fund-raiser A ruthless dictator is a leader So was Mother Theresa and
so was Mahatma Gandhi
We can find leadership in every sort of work and play and in every sort of
adventure and project regardless of scale and regardless of financial or official
authority And so given the many ways in which leadership operates it is no surprise
that leadership is so difficult to define and describe
Leadership is a process by which a person influences others to accomplish an
objective and directs the organization in a way that makes it more cohesive and
coherent Leaders carry out this process by applying their leadership attributes such
as beliefs values ethics character knowledge and skills
To inspire your workers into higher levels of teamwork there are certain
things you must be know and do These do not come naturally but are acquired
through continual work and study Good leaders are continually working and
studying to improve their leadership skills they are NOT resting on their laurels
The difference of staffsrsquo perceptions might be influenced by gender age
status academic qualifications work tenure educational level family background
interest and so on Itrsquos clear that the perceptions of staffs on their managerrsquos
leadership style can be influenced with so many factors and it plays an important role
is determining the climate success organization and the level of achievement of the
organization itself
23 PATH GOAL THEORY
The Path-Goal model is a theory based on specifying a leaders style or behavior that
best fits the employee and work environment in order to achieve goals (House
18
Mitchell 1974) The goal is to increase an employees motivation empowerment
and satisfaction so that they become productive members of the organization
Leadership concept that the subordinates accept a leaders behavior only so
far as they view it as resulting in immediate or future benefit Thus a leaders main
function is to clear a path to the realization of the subordinates goals he or she must
choose the behavior patterns that are most applicable in helping the subordinates get
what they want
Path-Goal is based on Vrooms (1964) expectancy theory in which an
individual will act in a certain way based on the expectation that the act will be
followed by a given outcome and on the attractiveness of that outcome to the
individual The path-goal theory was first introduced by Martin Evans (1970) and
then further developed by House (1971)
Leaders can take a strong or limited approach in these In clarifying the path
they may be directive or give vague hints In removing roadblocks they may scour
the path or help the follower move the bigger blocks In increasing rewards they
may give occasional encouragement or pave the way with gold
In fact leader should clarify the path so subordinates know which way to go
remove roadblocks that are stopping the things going there and Increasing the
rewards along the route There are four style of leadership which are supportive
directive participative and achievement-oriented leadership
Supportive leadership
Considering the needs of the follower showing concern for their welfare and
creating a friendly working environment This includes increasing the followers self-
esteem and making the job more interesting This approach is best when the work is
stressful boring or hazardous The leader make work pleasant for the workers by
showing concern for them and by being friendly and approachable It is most
effective in situations in which tasks and relationships are physically or
psychologically challenging Good relations are promoted with the group and
sensitivity to subordinates needs is shown
Directive Leadership
Telling followers what needs to be done and giving appropriate guidance
along the way This includes giving them schedules of specific work to be done at
19
specific times Rewards may also be increased as needed and role ambiguity
decreased (by telling them what they should be doing)
This may be used when the task is unstructured and complex and the follower
is inexperienced This increases the followers sense of security and control and
hence is appropriate to the situation
The leader informs her followers on what is expected of them such as telling
them what to do how to perform a task and scheduling and coordinating work It is
most effective when people are unsure about the task or when there is a lot of
uncertainty within the environment Specific advice is given to the group and ground
rules and structure are established For example clarifying expectations specifying
or assigning certain work tasks to be followed
Participative leadership
Consulting with followers and taking their ideas into account when making
decisions and taking particular actions This approach is best when the followers are
expert and their advice is both needed and they expect to be able to give it The
leaders consult with their followers by consulting with them before making a
decision on how to proceed It is most effective when subordinates are highly trained
and involved in their work Decision making is based on consultation with the group
and information is shared with the group
Achievement-oriented leadership
Setting challenging goals both in work and in self-improvement (and often
together) High standards are demonstrated and expected The leader shows faith in
the capabilities of the follower to succeed This approach is best when the task is
complex
The leader sets challenging goals for his followers expects them to perform
at their highest level and shows confidence in their ability to meet this expectation
It is most effective in professional work environments such as technical or
scientific or in achievement environments such as sales Challenging goals are set
and high performance is encouraged while confidence is shown in the groups ability
The path-goal theory by House(1971) also known as the path-goal theory of
leader effectiveness or the path-goal model is a leadership theory in the field
The original path-goal theory identifies achievement-oriented directive
participative and supportive leader behaviors
20
The directive path-goal clarifying leader behaviour refers to situations where
the leader lets followers know what is expected of them and tells them how to
perform their tasks
24 NEED FOR ACHIEVEMENT THEORY
Need for Achievement (n Ach) is the degree to which someone is motivated
to set and reach goals People with a high n Ach are usually driven to succeed for
internal reasons such as personal satisfaction rather than by external pressures
Personality trait characterized by an enduring and consistent concern with
setting and meeting high standards of achievement This need is influenced by
internal drive for action (intrinsic motivation) and the pressure exerted by the
expectations of others (extrinsic motivation) Measured by thematic appreciation
tests need for achievement motivates an individual to succeed in competition and to
excel in activities important to him or her
These individuals work hard to meet their goals and tend to take on tasks that
are moderately difficult to accomplish If they choose a goal that is too easy the
achievement is not very rewarding and if they chose something that is too difficult
success may not be obtainable Say someone with a high n Ach is just beginning to
set high standards for themselves in fitness They may aim to run a 5k (3-mile) race
but they would shy away from a longer race until they have become a more
experienced runner so they arenrsquot setting themselves up for failure
People high in N-Ach are characterized by a tendency to seek challenges and
a high degree of independence Their most satisfying is the recognition of their
achievements
21
25 DIRECTIVE LEADERSHIP STYLE
The directive leadership style is one of four leadership behaviours identified
by the path-goal theory of leadership Directive leadership is characterized by setting
clear objectives and rules for your subordinates and ensuring that your expectations
and directions are clearly defined and understood by your subordinates Directive
leadership may be advisable when subordinates are unskilled or inexperienced at a
complex task It may backfire if imposed upon highly skilled and experienced
employees who are extremely competent to perform the task
An instructional type of managerial style characterized by a leader who tells
subordinate staff what they are expected to do and how to perform the expected
tasks A directive leadership style might be helpful for a manager within a business
where their subordinate staff members have jobs that are not particularly specialized
and so they need more guidance to avoid uncertainty
Directive leadership is one of five models of leadership described by Bernard
Bass Directive leadership is a style of leading people in a business or project It is
probably the most common form of leadership existing in large businesses today It
is very common in traditional business and traditional cultures This style of
leadership consists of a manager or superior person directing subordinates to
complete or work on a task at hand The manager will tell the employee exactly what
to do and how to do it He or she will have specific standards and will demand that
they be met The manager leads with total authority The military is a good example
of directive leadership However in business it does not always work as well
Directive leadership does not allow an employee to reach their potential nor does it
allow the employee to express their independent thoughts or creativity
Directive leader is a leader who is very strict autocratic makes use of his
power of influence from his position to control reward and force the followers to
comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)
22
26 SUPPORTIVE LEADERSHIP STYLE
Supportive Leadership is one of the leadership styles found in path-goal
theory A supportive leader try to decrease employee stress and frustration in the
workplace This method is effective when your work tasks are dangerous tedious
and stressful but is not really effective if your work tasks are intrinsically motivating
because you dont need to be motivated to do the work
Supportive leadership is a kind of leadership where you listen to your
workers and help them out when they need help Supportive leadership is an opposite
of autocratic leadership and is much more successful in many fields of work But not
in all of course
The leadership style I use to follow is Supportive leadership because
according to me the followers are as important as task The goals can only be achieve
with the help of followers if followers are facing any problem either in their personal
life or under organization roof the affection of that problem can be clearly measured
from their task results Moreover I use self-made theory in my leadership which is
Get addict an achieve according to this a person can achieve anything but the
conditions is that the person must be addicted to it If followers are facing any
grievances they canrsquot be addicted towards achievement Supportive leader in my way
does not only mean handling grievances of followers but I call myself supportive
leader because I plan my tactics towards achieving a goal according to the followers
ability and skills moreover according to their willingness and motivation towards
work Supportive leadership is It leads people It doesnt drive them It involves
them It doesnt coerce them It never loses sight of the most important principle
governing any project involving human beings namely that people are more
important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive
leadership is working along with followers guiding them helping them instead of
working ahead of them Human beings are most important aspect of this type of
leadership According to me this leadership can be done effectively if leaders treat
followers as one who work with him rather work for him Being the basket ball
captain for two consecutive years I applied my leadership style and maintained a
team
23
Supportive leadership is a reference to a particular leadership style for
business As management styles became more complex in the 1970s and 1980s
theories began to grow up Businesses started looking not only at the techniques of
management but at the different types of leaders found in business and what
categories those leaders fell into By the 1990s concepts such as supportive
leadership had become widely accepted Supportive leadership is a naturally organic
and emotionally sensitive style like other styles it is especially useful in certain
circumstances but the company must adopt a culture that encourages such styles for
them to be effective
In supportive leadership the manager is not so interested in giving orders and
managing every detail as in giving employees the tools they need to work
themselves While delegation is a vital part of supportive leadership managers do
not simply assign tasks and then receive the results Instead they work through the
tasks with employees to improve skills and talent until the manager does not need to
worry about a task being done correctly and the employee is fully empowered in a
particular area
27 PARTICIPATIVE LEADERSHIP STYLE
Lewinrsquos study found that participative leadership also known as democratic
leadership is generally the most effective leadership style Democratic leaders offer
guidance to group members but they also participate in the group and allow input
from other group members In Lewinrsquos study children in this group were less
productive than the members of the authoritarian group but their contributions were
of a much higher quality
Participative leadership is a style of leadership that involves all members of a
team in identifying essential goals and developing procedures or strategies to reach
those goals From this perspective this leadership style can be seen as a leadership
style that relies heavily on the leader functioning as a facilitator rather than simply
24
issuing orders or making assignments This type of involved leadership style can be
utilized in business settings volunteer organizations and even in the function of the
home
Participative leaders encourage group members to participate but retain the
final say over the decision-making process Group members feel engaged in the
process and are more motivated and creative
One of the main benefits of participative leadership is that the process allows
for the development of additional leaders who can serve the organization at a later
date Because leaders who favor this style encourage active involvement on the part
of everyone on the team people often are able to express their creativity and
demonstrate abilities and talents that would not be made apparent otherwise The
discovery of these hidden assets help to benefit the work of the current team but also
alerts the organization to people within the team who should be provided with
opportunities to further develop some skill or ability for future use
One potential disadvantage of participate leadership is the time factor This
leadership style does often involve the need for more time before action is taken
This is only natural since the very nature of this leadership style means allowing
input from every member of the team However the extra time necessary for this
process often leads to decisions that ultimately benefit everyone to a greater degree
than faster decisions that are more limited in scope
Participative leadership also expands the range of possibilities for the team
When leadership styles that essentially leave all the direction and decision making in
the hands of one individual it is much more difficult to see a given approach from
several different angles When the leadership style encourages others to be involved
in the decision making process a given course of action can be approached from a
variety of perceptions This can often point out strengths or weaknesses to the
approach that would have gone unobserved and thus unresolved without this type of
participatory brainstorming and decision making
Effective participative leadership allows the talents and skills of all the team
members to be utilized in arriving at decisions and taking courses of action While
the team leader is usually still responsible for making the final decision this sharing
of functions within the team provide the perfect environment for everyone to provide
input that has the potential to make that final decision more well-rounded and
ultimately profitable for the company as a whole
25
28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE
Management which sets challenging goals assists in training emphasizes
improvement and expects the highest levels of performance
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
Achievement-oriented leaders always learn They always take risk They
never gamble (There is a difference) They always teach and mentor others They
understand that failure to adapt and change means death and destruction on a
competitive battlefield Either products are always changing or consumers are
changing so businesses must adapt or dieAchievement -oriented leaders put the
right people on the bus and go to great lengths to keep them there They never
change the deal with their employees (except to make it sweeter) They share
success They set stretch goals and achieve them It is fascinating to watch those
leaders work with their teams They are unstoppable
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
26
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION
There are a number of different styles of leadership and management that are
based on different theories The individuals style will be use based on a combination
of their beliefs values and preferences as well as the organizational culture and
norms which will encourage some styles and discourage others
Idealized influence describes managers who are exemplary role models for
associates Managers with idealized influence can be trusted and respected by
associates to make good decisions for the organization Intellectual Stimulation
describes managers who encourage innovation and creativity through challenging the
normal beliefs or views of a group Managers with intellectual stimulation promote
critical thinking and problem solving to make improvement of organization
performance
Inspirational motivation describes managers who motivate associates to
commit to the vision of the organization Managers with inspirational motivation
encourage team spirit to reach goals of increased revenue and market growth for the
organization Individual consideration describes managers who act as coaches and
advisors to the associates Managers with individual consideration encourage
associates to reach goals that help both the associates and the organization
27
CHAPTER 3
METHODOLOGY
31 RESEARCH DESIGN
A research design encompasses the methodology and procedures employed to
conduct scientific research The design of a study defines the study type (descriptive
correlational semi-experimental experimental review meta-analytic) and sub-type
(eg descriptive-longitudinal case study) research question hypotheses
independent and dependent variables experimental design and if applicable data
collection methods and a statistical analysis plan
The research design is also the framework for conducting the marketing
research project that clarified the necessary procedure in order to obtain the
information needed to solve all the marketing problem
In order to collect as much data as possible a combination of descriptive and
analytical research designs based on result from the questionnaire observation and
interview were used by the researcher to analyses the influence of leader on
competitive market concept of motivation in organization and the ways that human
performances on a job can be link with ability and motivation in Apple Inc
The method has been used is to distribute the questionnaire throughout the
staff in order to collect a better result The reason for choosing this method is
28
because this is the most effectives way to study the relationship between leadership
style and motivational level The raw data was analyze according to the research
objectives
32 POPULATION AND SAMPLING TECHNIQUE
The population of this study are all the staff from Apple Inc The population
chosen consider those who have had experiences working in such a high
technological company like Apple Inc The Sampling technique used in this research
was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the
south of Ireland
Figure 31 Required Sample Size
29
CHAPTER 4
RESEARCH FINDING
A questionnaire is a means of eliciting the feelings beliefs experiences
perceptions or attitudes of some sample of individuals As a data collecting
instrument it could be structured or unstructured
The questionnaire is most frequently a very concise preplanned set of
questions designed to yield specific information to meet a particular need for
research information about a pertinent topic The research information is attained
from respondents normally from a related interest area The dictionary definition
gives a clearer definition A questionnaire is a written or printed form used in
gathering information on some subject or subjects consisting of a list of questions to
be submitted to one or more persons
The method of questionnaire have some advantages of in Economy - Expense
and time involved in training interviewers and sending them to interview are reduced
by using questionnaires Uniformity of questions - Each respondent receives the
same set of questions phrased in exactly the same way Questionnaires may
therefore yield data more comparable than information obtained through an
interview Standardization - If the questions are highly structured and the conditions
under which they are answered are controlled then the questionnaire could become
standardized The disadvantages of questionnaire are respondentrsquos motivation is
difficult to assess affecting the validity of response
30
41 RESPONSE RATE
The laminated random sampling technique was used and a total of 100
samples size were selected out of 100 populations 100 questionnaires were received
that is representing 90 of response rate The sample size was reasonable and
beyond the target that we set early and exceed our expectation This is to allow
further analysis that was surpass the demand
42 DESCRIPTIVE DEMOGRAPHIC PROFILE
The demographic profile is in Table 41 The distribution of respondents
includes 65 male and 35 female The age of respondents was from below 30
years 35 45 between 30 to 40 years 20 between 40 to 50 years While for
years of experience 30 out of the 50 respondents that we carried out for
questionnaire have less than 5 years of experience 30 between 6 to 10 years 28
between 11 to 15 years and 12 have more than 16 years of experience
For the level of education 45 stand for those who have SPMMCEOthers 30 of
the respondents have STPMHSEDIPLOMA 18 of the respondents have degree
and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of
them are single 38 of the respondents are married and only 20 of them are
widowed
Demographic
Items
Frequency Percentage ()
Gender
Male 65 65
Female 35 35
31
Age
lt30 35 35
31-40 45 45
41-50 20 20
Length of Service
lt5 30 30
6-10 30 30
10-15 28 28
gt16 12 12
Education
SPMMCE 45 45
STPMHSE
DIPLOMA
30 30
Degree 18 18
Masterrsquos Degree 7 7
Status
Single 42 42
Married 38 38
Widowed 20 20
Table 41 Demographic Profile
43 DESCRIPTIVE ANALYSIS
32
Design of minimum maximum mean and standard deviation of each item
can be refer rend to the table 42 below Based on the table it reveals that the
minimum value for the directive leadership style is 1 and maximum is 5 In term of
mean and standard deviation of the directive leadership style are 257 413 1144
and 1336 respectively
For supportive leadership style the minimum mean will be 334 and the
highest are 444 For standard deviation is 0991 and 1386 respectively
For minimum value for participative leadership style will be 1 and the
maximum is 5 in addition to that the mean and standard deviation of the variable is
between 367 to 444 and 367 and 1040 and 1264 respectively
The achievement oriented leadership style the mean and standard deviation
of the variable is between 349 to 413 and 1021 to 1165
For motivation achievement based on individual perception the minimum
values of variable range from 1 to 2 and the maximum variable is 5 Mean and
standard deviation of the variable is between 253 to 459 and 0906 to 1335
Variableconstruct Mean Std Deviation
Directive 358 1145
1 He has the final word in the office
matters
373 1336
2 He emphasizes that all rules and
regulations
257 1144
3 He give clear explanations of what is
expected of other
365 1224
4 He give subordinates explicit
instructions for how to do their work
413 1246
5 He show interest in subordinatesrsquo
personal concerns
382 1306
Supportive 383 1190
1 He often mingle with the staff 373 1386
2 He often spent time as necessary to 444 0991
33
hear complaint from staff
3 Providing guidance without pressure
is the
key to being a good leader
362 1259
4 As a rule leaders should allow
subordinates
to appraise their own work
334 1072
5 Leaders should give subordinates
complete
freedom to solve problems on their own
401 1240
Participative 408 1110
1 He is very responsive and easy to be
invited to discuss
367 1264
2 He easily understood 413 1105
3 When things go wrong and he need to
create a strategy to keep a project or process
running on schedule he call a meeting to get his
employees advice
433 1046
4 To get information out He send it by
email memos or voice mail very rarely is a
meeting called His employees are then
expected to act upon the information
384 1040
5 He want to create an environment
where the employees take ownership of the
project I allow them to participate in the
decision making process
444 1096
Achievement Oriented 387 1103
1 He determines the duties of staff 391 1113
2 He describes the conditions and tasks
and clearly what is expected
349 1021
3 He explain the level of performance 382 1165
34
that is expected of subordinates
4 He give vague explanations of what is
expected of subordinates on the job
413 1107
5 He consistently set challenging goals
for subordinates to attain
401 1110
Motivation Level 345 1178
1 1 I feel annoyed when thinking about
the things I would like to do new work
459 0906
2 I am ambitious in my career 288 1233
3 I am energized when
people count on me for ideas
439 0947
4 When involved in group projects my
team membersrsquo problems are my problems
301 1211
5 I find pleasure in recognizing and
celebrating the accomplishments of others
290 1125
6 As a practice I ask people
challenging questions when we are working on
projects together
301 1211
7 I take delight in complimenting
people I work with when progress is made
411 1190
8 I find it easy to be the cheerleader for
others when times are good and when times are
bad
382 1179
9 Team accomplishment is more
important to me than my own personal
accomplishments
321 1327
10 When involved in group projects I
am inclined to let my ideas be known
253 1335
Table 42 leadership style
35
44 RELIABILITY ANALYSIS
According to Hinton (2004) recommended four cut-off points for steadiness
which includes outstanding reliability (090 and above) high reliability (070 ndash 090)
moderate reliability (050 ndash 070) and low reliability (050 and below)
000 050 Low Reliability
050 070 Moderate Reliability
070 090 High Reliability
090 100 Outstanding
Reliability
Table 43 Reliability Analysis
Based on table 43 there are five constructs directive supportive
participative achievement-oriented and motivation level shown Cronbachrsquos Alpha
values of 0865 0914 0970 0974 and 0883 respectively None of constructs
confirm low reliability The high Cronbachrsquos Alpa values for all establish contain
that they are inwardly uniform That means all element of each establishes are
measuring the identical content creation In the nutshell the higher the Cronbachrsquos
Alpha value of a construct the higher the reliability is of measuring the same
construct
Const
ructs
Sample
Size(n)
No
of Items
Cronbachrsquos
Alpha (a)
Type
Direc 100 5 0865 High Reliability
36
tive
Supp
ortive
100 5 0914 Outstanding
Reliability
Partic
ipative
100 5 0970 Outstanding
Reliability
Achi
evement
100 5 0974 Outstanding
Reliability
Level
of Staff
Motivation
100 10 0883 Outstanding
Reliability
Table 44 Reliability Test
45 CORRELATION MATRIX
Correlation analysis was used to conclude and decide relationships between
two variables measured Toward this end Pearson correlation test was used to
diagnose whether leadership styles and motivation level are relevant to each other
Table 44 presents the correlation matrix results
Table 44 shows the relation of independent variables with motivation level
For finding the relation significant level plt 005 and plt 001were chosen
The value of correlation coefficient r for directive leadership style is 0356
with plt 005 which show a moderate relationship with the level of staff motivation
It is found that the value of correlation coefficient r for supportive leadership
style is 0369 with plt 001 show a strong relationship with the level of staff
motivation
Participative leadership style carry correlation coefficient value r of 035 2
with plt 005 which show a moderate relationship with the level of staff motivation
For achievement oriented leadership style the coefficient valuer is 0430
with plt 001 which show a strong relationship with the level of staff motivation
37
Correlation is significant at the 001 level (1-tailed)
Correlation is significant at the 005 level (1-tailed)
Constructs Directive Supportive Participative Achievement Motivation
() () () ()
Directive 1 0691 0717 0799 0356
0000 0000 0000 0012
() () ()
Supportive 1 0877 0676 0369
0000 0000 0009
() ()
Participative 1 0736 0352
0000 0012
()
Achievemen
t
1 0430
0022
Motivation 1
Table 45 Correlation between leadership styles and the level of staff
motivation
46 REGRESSION ANALYSIS
In this study multiple regression analysis was applied Each variable from
factor scores were used in the analysis Table 45 shows the results of multiple
regression analysis of the research The findings showed that leadership styles were
not significant and negatively correlate with level of motivation of staff The R2 =
38
0184 indicates that 1840 of the variance in variable level of motivation of the
staff (dependent variable) can be explained by leadership styles
Beta coefficient the achievement oriented has the highest B β =0225
followed by supportive leadership style β = 0111 directive β =0024 and the lowest
is participative leadership style is β = - 0003That means one unit increase in
directive leadership style will lead to 0024 increase in the level of motivation for
supportive leadership style one unit increase will lead to 00111 increase in the level
of motivation one unit increase in participative will lead to -0003 change in the
level of motivation of staff and one unit increase in achievement oriented will lead
to 0225 increase to the level of motivation of staff The findings explain that the
components of the leadership styles do not explain the level of motivation of the
staff
Instruction
R2=0184
Adjusted R2=0103 F= 2499 p lt 005
Dependent Variable Level of staff Motivation
Unstandardised
Coefficients
Standardise
d
Coefficient
Model B Std Error Beta t Sig
(Constant) 2268 0446 5430 0000
Total Score Directive 0024 0186 0031 0144 0984
Total Score Supportive 0101 0177 0161 0691 0585
Total Score Participative -0003 0191 -0055 -0020 1082
Total Score Achievement 0225 0170 0312 1456 0210
39
Table 46 Multiple Regression Analysis (n=50)
40
Chapter 5
CONCLUSION AND RECOMMENDATION
51 INTRODUCTION
This chapter target to discuss the outcome shown in the previous chapters by
setting against them with those finding principles and earlier investigation in the
common field Moreover the investigationrsquos confines and recommendations for the
future research and practice are shown in this chapter
52 DISCUSSION OF FINDING
The objectives of this investigation were to determine the relationship
between leadership style and motivation level It is a study of Apple Incorporation
The outcome of this investigation gives that the leadership styles are supported to the
level of staff motivation The independents variables had correlation with the level of
the staff motivation that is illustrated in Table 42 in the preceding chapter
Based on the analysis of the research (Sample the leadership styles of the
manager of the Apple Incorporation) is significant with the leadership style which
has been practiced by Chief Executive Officer of Apple Incorporation in the District
41
of Johor Bahru Johor James Liow 1992) Analysis from the research found that the
most dominant leadership is achievement oriented followed by supportive directive
participative and achievement oriented
In discussing the results the researchers prefer to discuss each hypothesis
separately in order to get an accurate and complete perceptive of the relationship
between leadership style and motivation level
The results revealed that the respondents perceived the all four leadership
styles of the manager have relation with their level of motivation towards their jobs
Furthermore the results revealed that there is significant relationship between
leadership style and motivation level
What is remarkable here is that this findings correlates strongly with the
arguments that say that relationship between leadership style and motivation level
can be both influential and no influential with staffrsquos motivation and his or her
leadership styles depends on his or her choice of the style that suits the situation or
the company
For example the researchers of University Malaya claimed that the
leadership styles of leader had relationship with staffrsquos motivation but depending on
their jobs according to the job description and the organizational chart that informs
employees what when and how tasks should be done
53 LIMITATION OF STUDY
One of the limitations in research includes lack of adequate information on a
particular subject Research equipments are very hard or expensive to acquire leading
to formulation mere assumptions Another hindrance is poor or inaccessibility to the
region of study
Some of the limitations of doing a research include access of information
availability of enough resources and time management The availability of experts in
42
editing and guidance may also be minimal where support from friends or
organisation may not be enough
The limitations of the study are those characteristics of design or
methodology that impacted or influenced the application or interpretation of the
results of your study They are the constraints on generalizability and utility of
findings that are the result of the ways in which you chose to design the study andor
the method used to establish internal and external validity
Another limitation related to building the evidence about ldquosurvival of
consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin
spiritrdquo Not knowing all of your extended family members limits your ability to
verify statements communicated by the Medium When information related to a
discarnate is not verified this result could be related to the sitterrsquos limitations but it
may also be related to the Medium These challenges however highlight the
limitations of spirit communication and in general further highlights the complexity
of studying the ldquoA study of Apple Incorporationrdquo
Limitations in research methods vary depending on the type of method used
and how it was conducted They include language barriers you might want to do a
research on something that is in a language which you do not understand and the
production of a translator is not available You might also be short of the research
materials and others are not immediately available among others
Limitations are influences that the researcher cannot control They are the
shortcomings conditions or influences that cannot be controlled by the researcher
that place restrictions on your methodology and conclusions Any limitations that
might influence the results should be mentioned
54 SUGGESTIONS FOR FUTURE RESEARCH
From this research the researcher recommends a several means that could be
taken to improve staffrsquos motivation by concentrating on leadership styles
43
According to Marketing minds (2012) Apple Inc uses the Apple brand to
compete across several highly competitive markets including the personal computer
industry with its Macintosh line of computerslaptops and related software the
consumer electronics industry with products such as the iPod digital music
distribution through iTunes Music Store the smart phone market with the Apple
iPhone magazine book games and applications publishing via the AppsStore for
iPhone and the iPad tablet computing device and movie and TV content distribution
with Apple TV The company is also establishing a very strong marketing presence
relative to the rival (Google) in the advertising market via its business Apps and iAd
network Steve Jobs the co-Founder of Apple described the company as being a
mobile devices company largest in the world as their revenues are bigger than
Nokia Samsung or Sonys mobile devices business
The story started two months ago when Google released its first smart phone
This new smart phone made by a Taiwanese company called HTC and the phone
called Nexus One After three weeks Apple Company said is going to sue the
manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC
The company which has been releasing iPhone since 2007 believes that HTC
illegally used 20 patents of Apple These patents are related to user interface
architecture and hardware of iPhone Apple Company filed a lawsuit in US District
Court in Delaware and an objection presented to the International Trade Commission
in USA too
In response to these accusations made by Apple Company against HTC
company The HTC denied Applersquos allegations and declared to fight the suit In other
response HTC said it has been making phones for a far longer time than Apple
including a touch screen device called the XDA that predates the iPhone by about 5
years
Implications
The implications here appear to be that HTCrsquos technological primary somehow goes
against Applersquos claims that the company violated 20 of its patents And while itrsquos
certainly possible that that might be the case itrsquos hard to accept that argument
without a list of patents to back it up
Patents
44
Here some of the patents that Apple Company accusing HTC Company used them
for its new Nexus phone manufactured for Google They are Multi-touch Screen
Multifinger gestures device integration and multitasking accelerometer patents
What is Android Android is a software installed in the mobile devices that includes
an operating system middleware and key applications The Android SDK provides
the tools and APIs necessary to begin developing applications on the Android
platform using the Java programming language
Terminology
Today in the market consumer have a lot of options for every product
whether it be an IT product or Home PCs or consumer durables or a FMCG product
This study may be helpful for company to know about the factors affecting the
consumer behavior and patterns of the consumer It may also be helpful to know the
specific requirement of customer so that the customer can be easily satisfied
Moreover this study helps to know the buying habits and patterns of customer The
study will help the company to understand the relationship that a consumer have with
their Apple product It will help to ascertain the reason which makes the undisputed
leader in almost every segment in which they operate
All Apple Professional Development facilitators are educators themselves
That gives them a unique view they know whatrsquos important in the classroom so they
can ensure that you learn about your Apple products and how they can best serve you
and your students We have created workshops in the following categories
These curriculum-focused workshops help teachers apply their skills with
Apple products to specific areas and disciplines to produce effective personal
learning for their students
Focused on technology skills these foundational workshops help teachers
become confident and comfortable integrating Apple products into their teaching
strategies
These workshops for school leaders and Education decision-makers focus on
issues important to success such as visioning and planning
Our research investigated the role of social norms in an extended theory of
planned behavior (TPB) in the explanation of prostatecolorectal cancer screening
(CS) intention and the prediction of CS uptake among men
45
Apple is well known for giving its customers things that they need but didnt
know they needed until the product shipped In that spirit Apple is in a unique
position to make further gains with that philosophy especially as other companies
pull back reduce RampD or get out of some markets completely
I written before about how Apples financial position gives it a unique
competitive advantage over the competition That discussion pointed to how Apple
can pay cash for components get to the front of supplier delivery schedules then
through volume drive prices down putting extreme price pressure on the
competition while they develop the next generation with RampD dollars
Even as Apple does this they are mindful of their brand Selling cheap
products doesnt sit well with Apple and they definitely dont want to undercut or
cannibalize other product lines
So if one asks the question about what Apple can deliver in a time when
customers are watching every penny its silly to envision a cheaper stripped down
version of a product thats already doing well Instead as Apple ponders how to
deliver new products to cost conscious customers the company tends to think about
holes in the market that can be exploited with their technology -- but which dont
undercut current products
There are other considerations as well For example the iPod touch doesnt
have a camera or an FM radio Other than the CPU it doesnt radiate and can
therefore be used in corporate or government environments that would otherwise
forbid a device that could be a security concern Our fantasies often neglect to
consider such things Because people expect to use their iPhone anywhere that
device has a different set of design constraints
Availability of multi-modal logistics services has been introduced and
occupational safety and health management system elaborated The DTPB can
provide a useful framework for evaluating interventions to increase logisticians
motivations to safety performance The overriding aim of this study was to design
and pilot test a questionnaire for subsequent use in a large-scale survey This study
describes the early stages of a research questionnaire development and a pilot study
The main results of this pilot study that the questionnaire proved to be reliable and
the analysis although preliminary provided strong support for the predictive power
of the DTPB The evaluation led to minor changes in the questionnaire Currently
46
the relevant literature surrounding the DTPB reveals a lack of research that utilizes
empirically validated theories in the field of logistics safety There is therefore a need
to consider more practical issues that emerge when applying the theory As is often
the case with the DTPB questionnaire the participants thought the questionnaire was
rather long This is important given that lengthy questionnaires can impact on data
quality through reduced completion rates due to factors such as lowered participant
motivation The length of the questionnaire could be accommodated thereby
encouraging participation Another comment levied at the DTPB questionnaire is that
it appears rather repetitive Indeed responses received in the present context included
wersquove answered that already Alternatively it may be better to group the outcomes
and behavioural belief statements and address the issue of similarity
Although the key purpose of this study was to develop and pilot a
questionnaire and not to generalize its findings it is of interest to note that the
occupational doctors advice has significant relationship to safety performance One
possible reason is that occupational safety and health information is not easily
available thereby increasing the reliance of the workers on the occupational doctors
advice This finding together with the significant influence of peer culture within the
DTPB framework would seem to strengthen the view that increasing exposure of
logisticians to occupational safety and health may encourage more positive
subjective norms and implies that contact with occupational doctors may encourage
the logisticians to work safely
Deeper interpretation suggests that peers causal attributions regarding safety
performance in their workplace may exert a comparatively strong influence over
logisticians991257 safety It also adds weight to the suggestion that occupational safety
and health training should form part of the logistics company991257s annual training plan
and as such supports the view that occupational safety and health intervention
programmes are required
He findings from questionnaire pilot test seem to corroborate previous
research by suggesting that subjective norms is a key issue to be addressed in any
occupational safety and programme as is the case of the logistics sector The result is
in line with the results reported by Hamilton and White Paris and Van den Broucke
and Fogarty and Shaw who found subjective norms to be important in affecting
adoption of a system As such it would seem that efforts should be made to enhance
knowledge and in particular to highlight the benefits of safety performance for both
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
iii
ABSTRACTS
Apple Incorporation is a multinational company that creates and sells
consumer electronics computer software and personal computers in 363 stores
worldwide with global sales of about US$16 billion The companys well-known
products like Macintosh line of computers iPod iPhone and the iPad are mainly
recognized as a source of competitive edge due to high brand awareness related to
these products Apple also sells other branded products like Mac OS X iTunes
iLife iWork Aperture Final Cut Studio Logic Studio Safari browser and iOS
People witness on average hundreds of images on a daily basis With proliferating
and interchangeable product and service offerings brands are impetus for product
purchasing Brands often express self‐identity for the consumer as well as lifestyle
status and sometimes even belonging For a brand to be successful the company
must be able to differentiate their particular brand(s) from similar brands despite the
fact that they may contain the same ingredients The companies must communicate a
corporate identity containing the core mission strategic vision and corporate culture
that the important stakeholders can recognize in order to build or maintain a
favourable relationship The main objective of this study is to analyze the importance
of using marketing strategies of branding in Apple Inc The study will help to find
out about the related benefits of branding mainly The details of the study will help
us to learn about the consumers awareness about the brand and how their loyalty can
be increased in order to gain a competitive edge Also analyzing the importance of
branding can help us to find out about the Apple brands strengths weaknesses
opportunities and threats by using SWOT analysis tool and by using STP process
we can know how to segment the market target the customers and position the
productsservices Whereas by using 4 Ps of marketing mix we can find out about
the branded product its price promotion and placement In this thesis I examine
which corporate identity the multinational company Apple Inc communicates
through selected communication material and whether it corresponds to the 15 image
iv
perceived by a group of random consumers The thesis is conducted by the means of
a quantitative analysis from a hermeneutic perspective and is based on selected
communicated material from Apple My starting point is in the two advertising
campaigns ldquoThink Differentrdquo and ldquoWhy Yoursquoll Love a Macrdquo and two statements
from former Chief Executive Officer (CEO) John Sculley and existing CEO Steve
Jobs Furthermore I made a personal consumer study in 20 shape of a questionnaire
Therefore since the competition in the technology industry is increasing A study on
using marketing strategy of branding in Apple will help the company in staying at
the top of consumers mind to cope up with the changes to gain competitive edge to
attain goals set by the company to make improvements for the future related to
products its pricing strategy communications used to promote and the placement of
the product Therefore it will help us to evaluate whether branding will affect Apple
Incs success rate or notFinally I have investigate the relationship between
Leadership Style and Motivation level All of the results that I obtain are clearly
stated in the thesis below
v
TABLE OF CONTENTS
CHAPTER TITLE PAGE
DECLARATIONii
ABSTRACTSiii
Table of Contentsv
LIST OF TABLESvii
LIST OF FIGURESviii
1 INTRODUCTION1
11
Background 1
12 Problem statement8
13 Significant of the Study10
2 LITERATURE REVIEW14
21 Definition and motivation theory14
22 Definition concept and Leadership Theory16
23 Path Goal Theory17
24 Need for Achievement Theory20
25 Directive Leadership Style21
26 Supportive Leadership Style22
27 Participative Leadership Style23
28 Achievement Oriented Leadership Style25
29 Relationship between Leadership Styles and Motivation26
3 METHODOLOGY27
31 Research Design27
vi
32 Population and Sampling Technique28
4 RESEARCH FINDING29
41 Response Rate30
42 Descriptive Demographic Profile30
43 Descriptive Analysis31
44 Reliability Analysis35
45 Correlation Matrix36
46 Regression Analysis37
5 CONCLUSION AND RECOMMENDATION40
51 Introduction40
52 Discussion of Finding40
53 Limitation of Study41
54 Suggestions for Future Research42
55 Conclusion47
6 REFERENCES48
Appendices 51
vii
LIST OF TABLES
TABLE NO TITLE PAGE
41 Demographic Profile
30
42 Leadership style
32
43 Reliability Analysis 35
44 Reliability Test 35
45 Correlation between leadership styles and the level of staff motivation 37
46 Multiple Regression Analysis 38
viii
LIST OF FIGURES
FIGURE NO TITLE PAGE
31 Required Sample Size
1
1
CHAPTER 1
INTRODUCTION
11 BACKGROUND
Its ironic that when you ask leadersmdasheven good onesmdashwhat constitutes
leadership you often get vague disparate and vapid responses Youd think that of
all people this population would offer crisp and concrete definitions of their own
crucial work Instead you get references to energizing visioning pathfinding
modeling and a dozen other tangents of real leadershipmdashbut almost no reference to
the central task of leaders influencing
This is especially disconcerting in an era where Fortune 500 companies are
crumbling under the weight of financial strain and once powerful and confident
leaders are crawling to Washington begging for bailouts The vast majority of todays
crises are the natural consequence of ineffective or misdirected influence Either
leaders have been incapable of influencing their employees to create value for
customers (eg the US auto industry) or theyve exerted influence that has driven
2
employees to unconscionable behavior bringing the global economy to its knees (ie
the financial sector) Today more than ever we ought to see clearly that leadership
isnt a combination of fuzzy concepts and proclivities Leaders are responsible for
intelligently and ethically influencing behavior in a way that creates value
Fortunately not all leaders are missing the mark I recently met one of the
few leaders who in my experience has a concrete expression of leadership on the tip
of his tongue Tim Tassopoulos chief operating officer of Chik-fil-A says it this
way Leadership is intentional influence
I couldnt agree more For 20 years my colleagues and I have worked with
leaders to help them increase their capacity for influencing change But it came as a
surprise to us that prior to helping them learn how to influence we had to draw their
attention to it as their core work
Tim on the other hand understands that it all comes down to whether one of
his 50000 front-line associates with a few discretionary minutes decides to lean
against a wall or walk out to the dining area and clean tables Tims success or failure
as a leader does not come down to whether he is charismatic visionary or
inspirational It comes down to whether at the end of the day people behave in ways
that improve results Period
With that said the second biggest problem leaders face is that few of them
have any systematic way of even thinking aboutmdashmuch less practicingmdashinfluence
Oh we complain about it a lot All leaders can point to dysfunctional political
unproductive behaviors in their organizations For example
Fiefdoms Most leaders complain that people in their companies put the
interests of their department over the interests of the company In one Fortune 500
company the training department encouraged a vendor to sue another division of the
company to prevent that division from cutting separate deals with the vendor which
would have threatened the training departments monopoly
Compliance In US hospitals 2 million patients will be infected this year by
the very caregivers who are trying to heal them An enormous percentage of these
infections could be avoided if leaders could just find a way to influence people to
wash their hands consistently Compliance rates today hover somewhere between
30 and 50
Silence More than 90 of respondents in a recent study we conducted at
VitalSmarts reported they are currently working on a cross-functional initiative that
3
they are certain will fail Our research showed that the primary cause of these failures
is silence People see lots of problems in their initiatives but they work in
organizations where its not OK to speak up about them Our study found that this
pattern of problem behavior is a root cause of more than 85 of project failures
Given that few leaders can even define leadership its no surprise that their
performance is mediocre at best We recently studied the successes and failures of
more than 1000 leaders from 50 global companies to influence strategically critical
behavior change in their companies We were stunned to discover that fewer than 1
in 20 had any evidence of success in spite of their belief that change was crucial As
we combed through the data some key insights emerged that help us understand why
so few leaders either grasp or exert influence well
Leaders confuse talking with influencing Many leaders think influence
consists of little more than talking people into doing things Its no wonder most
influence efforts start with PowerPoint presentations But profound persistent and
overwhelming problems demand more than verbal persuasion Anyone whos ever
tried to talk a smoker into quitting knows theres a lot more to behavior change than
words
Leaders make the same mistake when they publish platitudes in the form of
Mission and Values statements give a few speeches on why these values are crucial
and then assume their job is done
Leaders believe in silver bullets When leaders actually attempt to influence
new behavior its common for them to look for quick fixesmdashto fall into the trap of
thinking that deeply ingrained bad habits can be changed with a single technique
The failure mode is to rely on any single approach
Some host star-studded retreats Others hand out inspiring posters and color-
changing mugs and think people will line up for change Still others believe its all
about incentives and so they tinker with the performance-management system or tie
new behaviors to executive bonuses The research shows that when leaders rely on
just one simple source of influence to drive change they almost always fail
In the future Ill use this column to share what weve learned from leaders
who dont suffer in ignorance about influence Over the past 20 years my colleagues
and I have sought out and studied a different kind of leader Weve tried to find those
who had remarkable abilities to influence changemdashrapidly profoundly and
sustainably
4
Weve studied up close the methods used by one remarkable influencer who
mdashwith no formal authoritymdashhas changed behavior in thousands of US hospitals
Weve looked first hand at one influencer who has saved 5 million lives from AIDS
mdashsimply by influencing behavior change in a country of 60 million people We
worked with a corporate chief who within 12 months influenced deeply entrenched
habits in employees with an average of 26 years tenure
What weve learned is that when you know what youre doing change can
happen relatively quickly And it all starts with gaining greater clarity about what
leadership really means then finding a way of thinking about the fundamental
principles of influence
Leaders lack a theory of influence Very few leaders can even answer the
question How do you change the behavior of a large group of people And yet
this is what theyre ultimately paid to do It isnt just about making a decision its
about getting people aligned to execute the decision And this means influence
Imagine discovering just as the anesthesia is taking effect that your heart surgeonmdash
the one hovering over your chest with a scalpelmdashis working off a gut hunch about
how to conduct a bypass Unless leaders become articulate about a repeatable and
effective way of influencing profound rapid and sustainable behavior changemdash
theyll continue to rack up predictably high failure rates at leading change
Leaders act as if its not their job to address entrenched habits Most leaders put a
great deal of time into crafting strategy selecting winning products and engaging
with analysts shareholders and major customers But few realize the success or
failure of their grand schemes lies in influencing the behavior of the hundreds or
thousands of people who will have to execute the big ideasmdashtheir employees
By contrast the most influential leadersmdashthe 5 who succeed consistently at
influencing profound and essential behavior changemdashspend as much as half of their
time thinking about and actively influencing the behaviors they know will lead to top
performance The 95 who dither and fail tend to delegate what they dismiss as
change management to others most often leaders in human resourcesmdashwho often
lack the credibility to influence real change The average leader spends little if any
of his or her time on active efforts to create behavior change Consequently nothing
changes
Performance is a function of the three factors acting together Ability has to
do with whether a person can do a task Motivation is a measure of whether a person
5
wants to do it Opportunity is about accessibility a person canrsquot do a task if she is not
given a chance or if she is denied access to necessary resources or amenities
This framework ndash looking at human performance as being influenced by
multiple factors ndash reflects the difficult and variable nature of our work today All of
these factors must be supported by the work environment in order for peoplersquos best
work to occur So how can the workplace help
According to Judith Heerwagen a former scientist with the Pacific Northwest
National Laboratory who is now a program expert with the General Services
Administration productivity and the workplace are related in these ways
In this section we discuss what motivation is and why it is important and
how motivation affects behaviour human relations and performance Motivation is
defined as ldquothe intention of achieving a goal leading to goal directed behaviour
When we refer to someone as being motivated we mean that the person is trying
hard to accomplish a certain task Motivation is clearly important for someone to
perform well However motivation alone is not sufficient
Ability is having the skills and knowledge required to perform the job is also
important and is sometimes the key determinant of effectiveness Finally
environmental factors having the resources information and support one needs to
perform well are also critical to determine performance
ldquoA building can affect opportunity by providing equitable access to
conditions that reduce health and safety risks equitable access to amenities and
compensatory design options where inequities exist and are difficult to eliminate
entirelyrdquo
ldquoA building can positively affect ability by providing comfortable ambient
conditions by enabling individual control and adjustment of conditions and by
reducing health and safety risks Negative impacts on ability to do work are
associated with conditions that are uncomfortable distracting hazardous or noxious
ldquoA building can positively affect motivation by providing conditions that
promote positive affective functioning psychological engagement and personal
control Moods create the lsquoaffective contextrsquo for thought processes and behaviors and
are directly tied to motivation
Motivation is the internal process leading to behavior to satisfy needs
6
Have you ever wondered why people do the things they do The primary
reason people do what they do is to meet their needs or wants The process people go
through to meet their needs is
Need rarrMotive rarrBehaviour rarrSatisfaction or Dissatisfaction
What makes employees willing to ldquogo the extra milerdquo to provide excellent
service market a companyrsquos products effectively or achieve the goals set for them
Answering questions like this is of utmost importance to understand and manage the
work behaviour of our peers subordinates and even supervisors As with many
questions involving human beings the answers are anything but simple Instead
there are several theories explaining the concept of motivation
Performance = motivation x ability x environment
According to this equation motivation ability and environment are the major
influences over employee performance Performance is a function of motivation
ability and the environment in which you work Zappos seems to be creating an
environment that encourages motivation and builds inclusiveness The company
delivers above and beyond basic workplace needs and addresses the self-
actualization needs that most individuals desire from their work experience CEO
Tony Hsieh believes that the secret to customer loyalty is to make a corporate culture
of caring a priority This is reflected in the companyrsquos 10 core values and its
emphasis on building a team and a family During the interview process applicants
are asked questions relating to the companyrsquos values such as gauging their own
weirdness open-mindedness and sense of family Although the offer to be paid to
quit during the training process has increased from its original number of $400 only
1 of trainees take the offer Work is structured differently at Zappos as well For
example there is no limit to the time customer service representatives spend on a
phone call and they are encouraged to make personal connections with the
individuals on the other rather than try to get rid of them
Although Zappos pays its employees well and offers attractive benefits such
as employees receiving full health-care coverage and a compressed workweek the
desire to work at Zappos seems to go beyond that As Hsieh would say happiness is
the driving force behind almost any action an individual takes Whether your goals
are for achievement affiliation or simply to find an enjoyable environment in which
to work Zappos strives to address these needs
7
Although Zappos has over 1300 employees the company has been able to
maintain a relatively flat organizational structure and prides itself on its extreme
transparency In an exceptionally detailed and lengthy letter to employees Hsieh
spelled out what the new partnership with Amazon would mean for the company
what would change and more important what would remain the same As a result of
this type of company structure individuals have more freedom which can lead to
greater satisfaction
The topic of motivation plays a central role in the field of management as it
is one of the most popular management topics Motivation derives from the Latin
word for movement and it has been widely acknowledged as a critical determinant
of our behavior Motivation affects how and to what extent we utilize our skills and
abilities Unmotivated employees are less willing to be cooperative and supportive
and they may decrease work effort time on the job productivity and performance
Thus we need to motivate employees to boost productivity Jeff Taylor founder of
Monstercom said that to be successful you have to be able to motivate others To
this end researchers are studying the factors that energize direct and sustain work-
related behavior and you will learn about their motivation theories in this chapter
Despite their difficulties because they canrsquot simply buy motivation
organizations are designing incentive systems to motivate employees Self-
motivation is one of the most important skills companies look for when hiring Thus
your ability to motivate yourself and others is critical to your career success and the
goal of this chapter is to increase your ability to do so
Based on the expiratory study done by most of the staff they consented with
the statement that the level of motivation is equivalent with the leadership styles of
the mangers
Be a yardstick of quality Some people arent used to an environment where
excellence is expected by Steve Jobs
8
12 PROBLEM STATEMENT
Motivation is defined as the process that initiates guides and maintains goal-oriented
behaviors Motivation is what causes us to act whether it is getting a glass of water
to reduce thirst or reading a book to gain knowledge The act or process of giving
someone a reason for doing something and it is also called as the act or process of
motivating someone Motivation is a desire or willingness to do something
enthusiasm It is a force or influence that causes someone to do something There are
three major components to motivation activation persistence and intensity
All levels of management perform these functions but the amount of time a manager
spends on each function depends on the level of management and the needs of the
organization Managers just dont go out and haphazardly perform their
responsibilities Good managers discover how to master five basic functions
planning organizing staffing leading and controlling
A manager needs to be a good leader While a manager organizes and plans the good
leader must also inspire employees with a vision for the organization A manager
needs to be an effective communicator and liaison between employees customers
and other managers of the organization A manager needs to be an effective
negotiator When organizations are developing or undergoing change the manager is
often required to negotiate with competitors contractors suppliers and employees
A manager must act as a figurehead that reinforces the mission and vision of an
organization to employees customers and other stakeholders
Leadership has a direct cause and effect relationship upon organizations and their
success Leaders determine values culture change tolerance and employee
motivation They shape institutional strategies including their execution and
effectiveness Leaders can appear at any level of an institution and are not exclusive
to management Successful leaders do however have one thing in common They
influence those around them in order to reap maximum benefit from the
organizationrsquos resources including its most vital and expensive its people Libraries
9
require leadership just like business government and non-profit organizations
Whether a public special or academic library that libraryrsquos leaders directly affect
everything from patron experience to successfully executing stated missions
including resource allocation services offered and collection development strategies
In fact the influence of leaders and their effectiveness in moving people to a shared
vision can directly shape the libraryrsquos people its materials how patrons use or
interact with them and whether or not that experience is beneficial With leadership
potentially playing such a vital role in the success of information centers and patron
experiences it is useful to consider the different types of leaders and their potential
impact on libraries as organizations
Current leadership theories describe leaders based upon traits or how influence and
power are used to achieve objectives When using trait-based descriptions leaders
may be classified as autocratic democratic bureaucratic or charismatic If viewing
leadership from the perspective of the exchange of power and its utilization to secure
outcomes leaders are situational transactional or transformational Understanding
these different tropes can provide a vocabulary for discussion that can lead to
meaningful desired results It bears noting that not all leaders are created equal and
leadership quality may vary enormously across industries or simply within an
organization In addition identifying an individual leaderrsquos style is central to
evaluating leadership quality and effectiveness especially as it relates to
organizational goals Below is a brief examination of each common leadership style
listed above and their potential impact on a group as well as their relative usefulness
Leadership style impacts the organization by affecting employee morale
productivity decision-making speed and metrics Successful leaders carefully
analyze problems assess the skill level of subordinates consider alternatives and
make an informed choice By choosing the most appropriate leadership style for the
situation an effective leader provides a lasting impact Leaders establish a clear
distinction between subordinates and superiors
When leaders use a coaching style instead subordinates feel safer and encouraged to
focus on their own development which ultimately helps the company for the long
term by increasing employee morale retention and satisfaction A leader engages
10
with employees to figure out the best way to accomplish the companyrsquos strategic
goals This includes decreased errors minimized waste and increased customer
satisfaction Participative leaders run team-building exercises to promote cultural
awareness and diversity which can improve productivity by allowing the team to
recognize each otherrsquos strengths and value
13 SIGNIFICANT OF THE STUDY
There are a number of different styles of leadership and management that are
based on different theories The individuals style will be use based on a combination
of their beliefs values and preferences as well as the organizational culture and
norms which will encourage some styles and discourage others
Different motivational theories can directly impact an employeersquos
contribution to the overall success of an organization Additionally motivational
theories can influence the behaviors and leadership methods within an organization
The result of employee motivation combined with leadership theories will influence
employee satisfaction This article will review factors that are directly attributed to
employee satisfaction
According to Watkiss (2004) motivation is the way to drive person into
doing something Much of the driven are the thought of a potential reward or a
consequence of not doing something Motivation is the forces the people do
something this is a result of the individual needs being satisfied (or met) so that
individual has the inspiration to complete the task Motivation refersto the initiation
direction intensity and persistence of human behaviour Based on the definition of
Watkiss (2004) it can be concluded that the motivation is the idea and initiative to
encourage and drive the individual to do something or to performance better jobs
Ormrod (2003) stated that the main reason of existence for organizations is not
merely to survive but also to gain profit and the companies enable to competitive
11
weather in locally or globally In order to achieve these missions companies have to
satisfy the employees who are considered asa cornerstone in many companies Thus
the employees would have a high morale self-esteem and also feel comfortable
toward the place where they work in However it is hard to argue that a motivated
workplace means that the organizations would get high performance or maybe
would increase revenue However managers is necessary to take actions in order to
satisfy employees and thereby it is suppose to increase the employeersquos motivation
After increasing motivations the employees will work harder and feel that they are
responsible to achieve all targets and goals that ordered by supervisors In other
words mean that employees would be fell that the organization as belong to them
For an instance motivation in the education process can have many effects on
how students learn and their behaviour to the course matter (Ormrod 2003) It can
direct behaviour toward particular goals and lead to increased effort and energy
It also can help the organization involved in determining the level of it It is
to help the managers to find his or hers leadership styles and increases the leadership
qualities Leadership is a fundamental aspect of the human condition Leadership
today is more difficult and more necessary than before The health and growth of any
organization rises and falls on leadership Studying leadership will make us better
followers Leadership skills can be learned in a systematic and thorough way
14 BACKGROUND OF THE APPLE INC
Apple started in 1976 as a computer company In the last decade however
Apple has expanded into a very intricate company that specializes in much more than
just computers In 2001 Apple broke the barrier with the iPod eventually becoming
the dominant market leader in music players As well Apple joined the phone
industry in 2007 with the iPhone which has also been widely successful
12
Apple is a consumer goods company and therefore evaluating its value
requires understanding its products and consumers This can be very difficult
because Apple competes with many different companies throughout the different
industries it takes part in
Apple has established a unique reputation in the consumer electronics
industry One of the most unique things about Apple is that it has a very strong
customer base This is extremely important in understanding Apple
Apple is probably the most well-known company when it comes to the
making of technology that is cutting edge and something that everyone wants to have
in their possession Apple Computer first came to be a company in 1976 when Steve
Jobs and Steve Wozniak when they released the Apple I and was located in
Cupertino California These two young men dropped out of college and were often
viewed as outcasts in most of the places that they were at including schools which
could have been the reason that they dropped out of college As most people have
heard Apple really started in the basement or garage depending on who the person
talks to rather than at some expensive business location Which is perhaps the reason
so many people were first intrigued by the brand and could be the reason that the
computers were such a success they were created by guys that knew what they
wanted and passed this on to the rest of the world And what they wanted was
something that other people wanted as well
The first order that the two built is somewhat of an amazing feat that was the
beginning of the company After being introduced to one another they made a
working model of their computer and took it to a nearby computer store in order to
try to make it onto the market The owners of the store ordered fifty of the machine
that was to be fully assembled and ready to go which seemed to be an impossible
feat However they did succeed as they bartered and promised many IOUs to
companies to get the parts that they would need since they had no money to buy
these on their own They finished all fifty machines in thirty days and took them to
the store to sell which they received around five hundred dollars a piece for these
machines They were a hit with those that came to the store
Now Apple is a brand that most people automatically know all over the
world They are known for their innovative technology that is usually the first of its
kind on the market and something that all people love to own and make their lives a
bit easier with the advancements that they gave people The company continued to
13
stay on top of their game and improve upon their technology they produced such
things as the iMac which really did help to propel the company in the eyes of many
consumers
The first home computer with a GUI or graphical user interface was the
Apple Lisa The very first graphical user interface was developed by the Xerox
Corporation at their Palo Alto Research Center (PARC) in the 1970s Steve Jobs
visited PARC in 1979 (after buying Xerox stock) and was impressed and influenced
by the Xerox Alto the first computer ever with a graphical user interface Jobs
designed the new Apple Lisa based on the technology he saw at Xerox
With the 1984 Apple Macintosh Steve Jobs made sure developers created
software for the new Macintosh Computer Jobs figured that software was the way to
win the consumer over
14
CHAPTER 2
LITERATURE REVIEW
21 DEFINITION AND MOTIVATION THEORY
Motivation is internal and external factors that stimulate desire and energy in
people to be continually interested and committed to a job role or subject or to make
an effort to attain a goal
Motivation results from the interaction of both conscious and unconscious
factors such as the (1) intensity of desire or need (2) incentive or reward value of the
goal and (3) expectations of the individual and of his or her peers These factors are
the reasons one has for behaving a certain way An example is a student that spends
extra time studying for a test because he or she wants a better grade in the class
Motivation is also a feeling of enthusiasm or interest that makes you
determined to do something Motivation is the desire that fuels a person to do certain
things based on the wants and needs of a person If a person wishes to meet these
wants and needs then it necessitates him to motivate himself so that he can make
certain moves A person is unique and apart from another so his wants and needs
vary greatly from that of the other The same is true for the peoples levels of
motivation
The different wants and needs in every person vary in intensity based on the
focus goals and the total human psyche of the person This is why the motivation of
a person is unique despite having similar wants and needs with others
The decision to increase your motivation is the key to the bringing a greater
sense of it for yourself This can be done by putting greater focus on the things that
15
you want to achieve until you actually accomplish them The stronger your focus is
on the goal the greater the motivation will be
The truth of the matter is if you are unable to keep track of your goals it can
be generalized that you do not really desire to achieve it Motivation can come
naturally and no amount of inspirational talk will set you to action if you really are
not into taking the goal seriously
Setting goals that stir positive feelings within you are important to keep
yourself motivated Once you have found these focus yourself on being able to get a
hold of them There will be a lot of distractions so pick up at a comfortable pace and
make things happen
The definition of motivation involves the total understanding of the self
Receiving rewards is one reason for being motivated but beyond that is a set of
benefits that are more valuable than concrete rewards These can be enhanced work
output more productivity better work habits and an increased of understanding of
yourself
According to various theories motivation may be rooted in the basic need to
stay motivated in the face of challenges and negative people Setbacks and
unsupportive colleagues or friends will make you even more determined when you
know how to stay motivated avoid the criticism endless nagging and moaning of
those around you When you easily and effortlessly get things done you give people
little reason to criticize you In fact they are likely to give you more freedom to do
things your way start new projects with enthusiasm and stay motivated over time
When you can see things through to completion you will have renewed confidence in
your ability to succeed stop things getting any worse When you know how to be
highly motivated in a matter of seconds you can turn around situations you have
neglected in the past feel in charge of you life As you get more done with ease you
will have order where you used to have chaos You will know what you want and
feel compelled to move ahead and get it develop leadership skills and positively
affect those around you Your drive and enthusiasm will touch everyone you deal
with People will turn to you for leadership and guidance enjoy a more harmonious
home life Imagine hearing praise and gratitude for all the little things you get done
around the house You will enjoy a satisfying feeling of accomplishment at the end
of each evening eliminate problems while they are small You will deal with
potential problems and concerns sooner rather than later This habit alone will put
16
you back in control save money by getting things done on time You will eliminate
those late fees fines and charges that procrastinators waste their hard earned money
on put an end to regrets Become the kind of person who jumps on opportunities
And enjoy the excitement and passion you feel when you are giving 100
understand what motivates you and enjoy greater success When you discover your
unique motivation blueprint getting ahead will never be a mystery again You can
fire up your motivation engine whenever you choose to move ahead quickly in your
career When you can calmly and efficiently get your work done you position
yourself for more responsibility and a higher salary earn the respect of your boss and
colleagues As a dependable and productive member of the team people will
appreciate you and seek your valuable advice on important matters and Feel fantastic
about yourself As a motivated self-starter your self-esteem will soar you will
accomplish much more have greater success and live a full life
22 DEFINITION CONCEPT AND LEADERSHIP THEORY
In a research on leadership_(Stodgill(1974) has identified more than eleven
explanations on leadership which has different foundation Many definitions have
been identified by researchers for example Stoggil (1950) explained that leadership is
a process to influence people to achieve certain goals and target Tannembum amp
Massarik (1957) explained that A frame of reference Management
Science (October) 1-19t hellip)
Individuals are concerned not only with the absolute amounts of rewards they
receive for their efforts but also the praising from employer We lead when we
manage a football team or teach a classroom of children We lead our own children
when we are parents and we lead when we organize anything We certainly lead
when we manage projects or develop a new business We lead the moment we take
the first supervisory responsibility at work and we may lead even before we assume
official responsibility to do anything A vicar or preacher leads a congregation A
17
writer or visionary may lead when he or she puts pen to paper and creates a book or
poem or article which inspires and moves others to new thoughts and actions A
monarch and a president are both leaders So is a local councillor and so can be a
community fund-raiser A ruthless dictator is a leader So was Mother Theresa and
so was Mahatma Gandhi
We can find leadership in every sort of work and play and in every sort of
adventure and project regardless of scale and regardless of financial or official
authority And so given the many ways in which leadership operates it is no surprise
that leadership is so difficult to define and describe
Leadership is a process by which a person influences others to accomplish an
objective and directs the organization in a way that makes it more cohesive and
coherent Leaders carry out this process by applying their leadership attributes such
as beliefs values ethics character knowledge and skills
To inspire your workers into higher levels of teamwork there are certain
things you must be know and do These do not come naturally but are acquired
through continual work and study Good leaders are continually working and
studying to improve their leadership skills they are NOT resting on their laurels
The difference of staffsrsquo perceptions might be influenced by gender age
status academic qualifications work tenure educational level family background
interest and so on Itrsquos clear that the perceptions of staffs on their managerrsquos
leadership style can be influenced with so many factors and it plays an important role
is determining the climate success organization and the level of achievement of the
organization itself
23 PATH GOAL THEORY
The Path-Goal model is a theory based on specifying a leaders style or behavior that
best fits the employee and work environment in order to achieve goals (House
18
Mitchell 1974) The goal is to increase an employees motivation empowerment
and satisfaction so that they become productive members of the organization
Leadership concept that the subordinates accept a leaders behavior only so
far as they view it as resulting in immediate or future benefit Thus a leaders main
function is to clear a path to the realization of the subordinates goals he or she must
choose the behavior patterns that are most applicable in helping the subordinates get
what they want
Path-Goal is based on Vrooms (1964) expectancy theory in which an
individual will act in a certain way based on the expectation that the act will be
followed by a given outcome and on the attractiveness of that outcome to the
individual The path-goal theory was first introduced by Martin Evans (1970) and
then further developed by House (1971)
Leaders can take a strong or limited approach in these In clarifying the path
they may be directive or give vague hints In removing roadblocks they may scour
the path or help the follower move the bigger blocks In increasing rewards they
may give occasional encouragement or pave the way with gold
In fact leader should clarify the path so subordinates know which way to go
remove roadblocks that are stopping the things going there and Increasing the
rewards along the route There are four style of leadership which are supportive
directive participative and achievement-oriented leadership
Supportive leadership
Considering the needs of the follower showing concern for their welfare and
creating a friendly working environment This includes increasing the followers self-
esteem and making the job more interesting This approach is best when the work is
stressful boring or hazardous The leader make work pleasant for the workers by
showing concern for them and by being friendly and approachable It is most
effective in situations in which tasks and relationships are physically or
psychologically challenging Good relations are promoted with the group and
sensitivity to subordinates needs is shown
Directive Leadership
Telling followers what needs to be done and giving appropriate guidance
along the way This includes giving them schedules of specific work to be done at
19
specific times Rewards may also be increased as needed and role ambiguity
decreased (by telling them what they should be doing)
This may be used when the task is unstructured and complex and the follower
is inexperienced This increases the followers sense of security and control and
hence is appropriate to the situation
The leader informs her followers on what is expected of them such as telling
them what to do how to perform a task and scheduling and coordinating work It is
most effective when people are unsure about the task or when there is a lot of
uncertainty within the environment Specific advice is given to the group and ground
rules and structure are established For example clarifying expectations specifying
or assigning certain work tasks to be followed
Participative leadership
Consulting with followers and taking their ideas into account when making
decisions and taking particular actions This approach is best when the followers are
expert and their advice is both needed and they expect to be able to give it The
leaders consult with their followers by consulting with them before making a
decision on how to proceed It is most effective when subordinates are highly trained
and involved in their work Decision making is based on consultation with the group
and information is shared with the group
Achievement-oriented leadership
Setting challenging goals both in work and in self-improvement (and often
together) High standards are demonstrated and expected The leader shows faith in
the capabilities of the follower to succeed This approach is best when the task is
complex
The leader sets challenging goals for his followers expects them to perform
at their highest level and shows confidence in their ability to meet this expectation
It is most effective in professional work environments such as technical or
scientific or in achievement environments such as sales Challenging goals are set
and high performance is encouraged while confidence is shown in the groups ability
The path-goal theory by House(1971) also known as the path-goal theory of
leader effectiveness or the path-goal model is a leadership theory in the field
The original path-goal theory identifies achievement-oriented directive
participative and supportive leader behaviors
20
The directive path-goal clarifying leader behaviour refers to situations where
the leader lets followers know what is expected of them and tells them how to
perform their tasks
24 NEED FOR ACHIEVEMENT THEORY
Need for Achievement (n Ach) is the degree to which someone is motivated
to set and reach goals People with a high n Ach are usually driven to succeed for
internal reasons such as personal satisfaction rather than by external pressures
Personality trait characterized by an enduring and consistent concern with
setting and meeting high standards of achievement This need is influenced by
internal drive for action (intrinsic motivation) and the pressure exerted by the
expectations of others (extrinsic motivation) Measured by thematic appreciation
tests need for achievement motivates an individual to succeed in competition and to
excel in activities important to him or her
These individuals work hard to meet their goals and tend to take on tasks that
are moderately difficult to accomplish If they choose a goal that is too easy the
achievement is not very rewarding and if they chose something that is too difficult
success may not be obtainable Say someone with a high n Ach is just beginning to
set high standards for themselves in fitness They may aim to run a 5k (3-mile) race
but they would shy away from a longer race until they have become a more
experienced runner so they arenrsquot setting themselves up for failure
People high in N-Ach are characterized by a tendency to seek challenges and
a high degree of independence Their most satisfying is the recognition of their
achievements
21
25 DIRECTIVE LEADERSHIP STYLE
The directive leadership style is one of four leadership behaviours identified
by the path-goal theory of leadership Directive leadership is characterized by setting
clear objectives and rules for your subordinates and ensuring that your expectations
and directions are clearly defined and understood by your subordinates Directive
leadership may be advisable when subordinates are unskilled or inexperienced at a
complex task It may backfire if imposed upon highly skilled and experienced
employees who are extremely competent to perform the task
An instructional type of managerial style characterized by a leader who tells
subordinate staff what they are expected to do and how to perform the expected
tasks A directive leadership style might be helpful for a manager within a business
where their subordinate staff members have jobs that are not particularly specialized
and so they need more guidance to avoid uncertainty
Directive leadership is one of five models of leadership described by Bernard
Bass Directive leadership is a style of leading people in a business or project It is
probably the most common form of leadership existing in large businesses today It
is very common in traditional business and traditional cultures This style of
leadership consists of a manager or superior person directing subordinates to
complete or work on a task at hand The manager will tell the employee exactly what
to do and how to do it He or she will have specific standards and will demand that
they be met The manager leads with total authority The military is a good example
of directive leadership However in business it does not always work as well
Directive leadership does not allow an employee to reach their potential nor does it
allow the employee to express their independent thoughts or creativity
Directive leader is a leader who is very strict autocratic makes use of his
power of influence from his position to control reward and force the followers to
comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)
22
26 SUPPORTIVE LEADERSHIP STYLE
Supportive Leadership is one of the leadership styles found in path-goal
theory A supportive leader try to decrease employee stress and frustration in the
workplace This method is effective when your work tasks are dangerous tedious
and stressful but is not really effective if your work tasks are intrinsically motivating
because you dont need to be motivated to do the work
Supportive leadership is a kind of leadership where you listen to your
workers and help them out when they need help Supportive leadership is an opposite
of autocratic leadership and is much more successful in many fields of work But not
in all of course
The leadership style I use to follow is Supportive leadership because
according to me the followers are as important as task The goals can only be achieve
with the help of followers if followers are facing any problem either in their personal
life or under organization roof the affection of that problem can be clearly measured
from their task results Moreover I use self-made theory in my leadership which is
Get addict an achieve according to this a person can achieve anything but the
conditions is that the person must be addicted to it If followers are facing any
grievances they canrsquot be addicted towards achievement Supportive leader in my way
does not only mean handling grievances of followers but I call myself supportive
leader because I plan my tactics towards achieving a goal according to the followers
ability and skills moreover according to their willingness and motivation towards
work Supportive leadership is It leads people It doesnt drive them It involves
them It doesnt coerce them It never loses sight of the most important principle
governing any project involving human beings namely that people are more
important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive
leadership is working along with followers guiding them helping them instead of
working ahead of them Human beings are most important aspect of this type of
leadership According to me this leadership can be done effectively if leaders treat
followers as one who work with him rather work for him Being the basket ball
captain for two consecutive years I applied my leadership style and maintained a
team
23
Supportive leadership is a reference to a particular leadership style for
business As management styles became more complex in the 1970s and 1980s
theories began to grow up Businesses started looking not only at the techniques of
management but at the different types of leaders found in business and what
categories those leaders fell into By the 1990s concepts such as supportive
leadership had become widely accepted Supportive leadership is a naturally organic
and emotionally sensitive style like other styles it is especially useful in certain
circumstances but the company must adopt a culture that encourages such styles for
them to be effective
In supportive leadership the manager is not so interested in giving orders and
managing every detail as in giving employees the tools they need to work
themselves While delegation is a vital part of supportive leadership managers do
not simply assign tasks and then receive the results Instead they work through the
tasks with employees to improve skills and talent until the manager does not need to
worry about a task being done correctly and the employee is fully empowered in a
particular area
27 PARTICIPATIVE LEADERSHIP STYLE
Lewinrsquos study found that participative leadership also known as democratic
leadership is generally the most effective leadership style Democratic leaders offer
guidance to group members but they also participate in the group and allow input
from other group members In Lewinrsquos study children in this group were less
productive than the members of the authoritarian group but their contributions were
of a much higher quality
Participative leadership is a style of leadership that involves all members of a
team in identifying essential goals and developing procedures or strategies to reach
those goals From this perspective this leadership style can be seen as a leadership
style that relies heavily on the leader functioning as a facilitator rather than simply
24
issuing orders or making assignments This type of involved leadership style can be
utilized in business settings volunteer organizations and even in the function of the
home
Participative leaders encourage group members to participate but retain the
final say over the decision-making process Group members feel engaged in the
process and are more motivated and creative
One of the main benefits of participative leadership is that the process allows
for the development of additional leaders who can serve the organization at a later
date Because leaders who favor this style encourage active involvement on the part
of everyone on the team people often are able to express their creativity and
demonstrate abilities and talents that would not be made apparent otherwise The
discovery of these hidden assets help to benefit the work of the current team but also
alerts the organization to people within the team who should be provided with
opportunities to further develop some skill or ability for future use
One potential disadvantage of participate leadership is the time factor This
leadership style does often involve the need for more time before action is taken
This is only natural since the very nature of this leadership style means allowing
input from every member of the team However the extra time necessary for this
process often leads to decisions that ultimately benefit everyone to a greater degree
than faster decisions that are more limited in scope
Participative leadership also expands the range of possibilities for the team
When leadership styles that essentially leave all the direction and decision making in
the hands of one individual it is much more difficult to see a given approach from
several different angles When the leadership style encourages others to be involved
in the decision making process a given course of action can be approached from a
variety of perceptions This can often point out strengths or weaknesses to the
approach that would have gone unobserved and thus unresolved without this type of
participatory brainstorming and decision making
Effective participative leadership allows the talents and skills of all the team
members to be utilized in arriving at decisions and taking courses of action While
the team leader is usually still responsible for making the final decision this sharing
of functions within the team provide the perfect environment for everyone to provide
input that has the potential to make that final decision more well-rounded and
ultimately profitable for the company as a whole
25
28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE
Management which sets challenging goals assists in training emphasizes
improvement and expects the highest levels of performance
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
Achievement-oriented leaders always learn They always take risk They
never gamble (There is a difference) They always teach and mentor others They
understand that failure to adapt and change means death and destruction on a
competitive battlefield Either products are always changing or consumers are
changing so businesses must adapt or dieAchievement -oriented leaders put the
right people on the bus and go to great lengths to keep them there They never
change the deal with their employees (except to make it sweeter) They share
success They set stretch goals and achieve them It is fascinating to watch those
leaders work with their teams They are unstoppable
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
26
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION
There are a number of different styles of leadership and management that are
based on different theories The individuals style will be use based on a combination
of their beliefs values and preferences as well as the organizational culture and
norms which will encourage some styles and discourage others
Idealized influence describes managers who are exemplary role models for
associates Managers with idealized influence can be trusted and respected by
associates to make good decisions for the organization Intellectual Stimulation
describes managers who encourage innovation and creativity through challenging the
normal beliefs or views of a group Managers with intellectual stimulation promote
critical thinking and problem solving to make improvement of organization
performance
Inspirational motivation describes managers who motivate associates to
commit to the vision of the organization Managers with inspirational motivation
encourage team spirit to reach goals of increased revenue and market growth for the
organization Individual consideration describes managers who act as coaches and
advisors to the associates Managers with individual consideration encourage
associates to reach goals that help both the associates and the organization
27
CHAPTER 3
METHODOLOGY
31 RESEARCH DESIGN
A research design encompasses the methodology and procedures employed to
conduct scientific research The design of a study defines the study type (descriptive
correlational semi-experimental experimental review meta-analytic) and sub-type
(eg descriptive-longitudinal case study) research question hypotheses
independent and dependent variables experimental design and if applicable data
collection methods and a statistical analysis plan
The research design is also the framework for conducting the marketing
research project that clarified the necessary procedure in order to obtain the
information needed to solve all the marketing problem
In order to collect as much data as possible a combination of descriptive and
analytical research designs based on result from the questionnaire observation and
interview were used by the researcher to analyses the influence of leader on
competitive market concept of motivation in organization and the ways that human
performances on a job can be link with ability and motivation in Apple Inc
The method has been used is to distribute the questionnaire throughout the
staff in order to collect a better result The reason for choosing this method is
28
because this is the most effectives way to study the relationship between leadership
style and motivational level The raw data was analyze according to the research
objectives
32 POPULATION AND SAMPLING TECHNIQUE
The population of this study are all the staff from Apple Inc The population
chosen consider those who have had experiences working in such a high
technological company like Apple Inc The Sampling technique used in this research
was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the
south of Ireland
Figure 31 Required Sample Size
29
CHAPTER 4
RESEARCH FINDING
A questionnaire is a means of eliciting the feelings beliefs experiences
perceptions or attitudes of some sample of individuals As a data collecting
instrument it could be structured or unstructured
The questionnaire is most frequently a very concise preplanned set of
questions designed to yield specific information to meet a particular need for
research information about a pertinent topic The research information is attained
from respondents normally from a related interest area The dictionary definition
gives a clearer definition A questionnaire is a written or printed form used in
gathering information on some subject or subjects consisting of a list of questions to
be submitted to one or more persons
The method of questionnaire have some advantages of in Economy - Expense
and time involved in training interviewers and sending them to interview are reduced
by using questionnaires Uniformity of questions - Each respondent receives the
same set of questions phrased in exactly the same way Questionnaires may
therefore yield data more comparable than information obtained through an
interview Standardization - If the questions are highly structured and the conditions
under which they are answered are controlled then the questionnaire could become
standardized The disadvantages of questionnaire are respondentrsquos motivation is
difficult to assess affecting the validity of response
30
41 RESPONSE RATE
The laminated random sampling technique was used and a total of 100
samples size were selected out of 100 populations 100 questionnaires were received
that is representing 90 of response rate The sample size was reasonable and
beyond the target that we set early and exceed our expectation This is to allow
further analysis that was surpass the demand
42 DESCRIPTIVE DEMOGRAPHIC PROFILE
The demographic profile is in Table 41 The distribution of respondents
includes 65 male and 35 female The age of respondents was from below 30
years 35 45 between 30 to 40 years 20 between 40 to 50 years While for
years of experience 30 out of the 50 respondents that we carried out for
questionnaire have less than 5 years of experience 30 between 6 to 10 years 28
between 11 to 15 years and 12 have more than 16 years of experience
For the level of education 45 stand for those who have SPMMCEOthers 30 of
the respondents have STPMHSEDIPLOMA 18 of the respondents have degree
and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of
them are single 38 of the respondents are married and only 20 of them are
widowed
Demographic
Items
Frequency Percentage ()
Gender
Male 65 65
Female 35 35
31
Age
lt30 35 35
31-40 45 45
41-50 20 20
Length of Service
lt5 30 30
6-10 30 30
10-15 28 28
gt16 12 12
Education
SPMMCE 45 45
STPMHSE
DIPLOMA
30 30
Degree 18 18
Masterrsquos Degree 7 7
Status
Single 42 42
Married 38 38
Widowed 20 20
Table 41 Demographic Profile
43 DESCRIPTIVE ANALYSIS
32
Design of minimum maximum mean and standard deviation of each item
can be refer rend to the table 42 below Based on the table it reveals that the
minimum value for the directive leadership style is 1 and maximum is 5 In term of
mean and standard deviation of the directive leadership style are 257 413 1144
and 1336 respectively
For supportive leadership style the minimum mean will be 334 and the
highest are 444 For standard deviation is 0991 and 1386 respectively
For minimum value for participative leadership style will be 1 and the
maximum is 5 in addition to that the mean and standard deviation of the variable is
between 367 to 444 and 367 and 1040 and 1264 respectively
The achievement oriented leadership style the mean and standard deviation
of the variable is between 349 to 413 and 1021 to 1165
For motivation achievement based on individual perception the minimum
values of variable range from 1 to 2 and the maximum variable is 5 Mean and
standard deviation of the variable is between 253 to 459 and 0906 to 1335
Variableconstruct Mean Std Deviation
Directive 358 1145
1 He has the final word in the office
matters
373 1336
2 He emphasizes that all rules and
regulations
257 1144
3 He give clear explanations of what is
expected of other
365 1224
4 He give subordinates explicit
instructions for how to do their work
413 1246
5 He show interest in subordinatesrsquo
personal concerns
382 1306
Supportive 383 1190
1 He often mingle with the staff 373 1386
2 He often spent time as necessary to 444 0991
33
hear complaint from staff
3 Providing guidance without pressure
is the
key to being a good leader
362 1259
4 As a rule leaders should allow
subordinates
to appraise their own work
334 1072
5 Leaders should give subordinates
complete
freedom to solve problems on their own
401 1240
Participative 408 1110
1 He is very responsive and easy to be
invited to discuss
367 1264
2 He easily understood 413 1105
3 When things go wrong and he need to
create a strategy to keep a project or process
running on schedule he call a meeting to get his
employees advice
433 1046
4 To get information out He send it by
email memos or voice mail very rarely is a
meeting called His employees are then
expected to act upon the information
384 1040
5 He want to create an environment
where the employees take ownership of the
project I allow them to participate in the
decision making process
444 1096
Achievement Oriented 387 1103
1 He determines the duties of staff 391 1113
2 He describes the conditions and tasks
and clearly what is expected
349 1021
3 He explain the level of performance 382 1165
34
that is expected of subordinates
4 He give vague explanations of what is
expected of subordinates on the job
413 1107
5 He consistently set challenging goals
for subordinates to attain
401 1110
Motivation Level 345 1178
1 1 I feel annoyed when thinking about
the things I would like to do new work
459 0906
2 I am ambitious in my career 288 1233
3 I am energized when
people count on me for ideas
439 0947
4 When involved in group projects my
team membersrsquo problems are my problems
301 1211
5 I find pleasure in recognizing and
celebrating the accomplishments of others
290 1125
6 As a practice I ask people
challenging questions when we are working on
projects together
301 1211
7 I take delight in complimenting
people I work with when progress is made
411 1190
8 I find it easy to be the cheerleader for
others when times are good and when times are
bad
382 1179
9 Team accomplishment is more
important to me than my own personal
accomplishments
321 1327
10 When involved in group projects I
am inclined to let my ideas be known
253 1335
Table 42 leadership style
35
44 RELIABILITY ANALYSIS
According to Hinton (2004) recommended four cut-off points for steadiness
which includes outstanding reliability (090 and above) high reliability (070 ndash 090)
moderate reliability (050 ndash 070) and low reliability (050 and below)
000 050 Low Reliability
050 070 Moderate Reliability
070 090 High Reliability
090 100 Outstanding
Reliability
Table 43 Reliability Analysis
Based on table 43 there are five constructs directive supportive
participative achievement-oriented and motivation level shown Cronbachrsquos Alpha
values of 0865 0914 0970 0974 and 0883 respectively None of constructs
confirm low reliability The high Cronbachrsquos Alpa values for all establish contain
that they are inwardly uniform That means all element of each establishes are
measuring the identical content creation In the nutshell the higher the Cronbachrsquos
Alpha value of a construct the higher the reliability is of measuring the same
construct
Const
ructs
Sample
Size(n)
No
of Items
Cronbachrsquos
Alpha (a)
Type
Direc 100 5 0865 High Reliability
36
tive
Supp
ortive
100 5 0914 Outstanding
Reliability
Partic
ipative
100 5 0970 Outstanding
Reliability
Achi
evement
100 5 0974 Outstanding
Reliability
Level
of Staff
Motivation
100 10 0883 Outstanding
Reliability
Table 44 Reliability Test
45 CORRELATION MATRIX
Correlation analysis was used to conclude and decide relationships between
two variables measured Toward this end Pearson correlation test was used to
diagnose whether leadership styles and motivation level are relevant to each other
Table 44 presents the correlation matrix results
Table 44 shows the relation of independent variables with motivation level
For finding the relation significant level plt 005 and plt 001were chosen
The value of correlation coefficient r for directive leadership style is 0356
with plt 005 which show a moderate relationship with the level of staff motivation
It is found that the value of correlation coefficient r for supportive leadership
style is 0369 with plt 001 show a strong relationship with the level of staff
motivation
Participative leadership style carry correlation coefficient value r of 035 2
with plt 005 which show a moderate relationship with the level of staff motivation
For achievement oriented leadership style the coefficient valuer is 0430
with plt 001 which show a strong relationship with the level of staff motivation
37
Correlation is significant at the 001 level (1-tailed)
Correlation is significant at the 005 level (1-tailed)
Constructs Directive Supportive Participative Achievement Motivation
() () () ()
Directive 1 0691 0717 0799 0356
0000 0000 0000 0012
() () ()
Supportive 1 0877 0676 0369
0000 0000 0009
() ()
Participative 1 0736 0352
0000 0012
()
Achievemen
t
1 0430
0022
Motivation 1
Table 45 Correlation between leadership styles and the level of staff
motivation
46 REGRESSION ANALYSIS
In this study multiple regression analysis was applied Each variable from
factor scores were used in the analysis Table 45 shows the results of multiple
regression analysis of the research The findings showed that leadership styles were
not significant and negatively correlate with level of motivation of staff The R2 =
38
0184 indicates that 1840 of the variance in variable level of motivation of the
staff (dependent variable) can be explained by leadership styles
Beta coefficient the achievement oriented has the highest B β =0225
followed by supportive leadership style β = 0111 directive β =0024 and the lowest
is participative leadership style is β = - 0003That means one unit increase in
directive leadership style will lead to 0024 increase in the level of motivation for
supportive leadership style one unit increase will lead to 00111 increase in the level
of motivation one unit increase in participative will lead to -0003 change in the
level of motivation of staff and one unit increase in achievement oriented will lead
to 0225 increase to the level of motivation of staff The findings explain that the
components of the leadership styles do not explain the level of motivation of the
staff
Instruction
R2=0184
Adjusted R2=0103 F= 2499 p lt 005
Dependent Variable Level of staff Motivation
Unstandardised
Coefficients
Standardise
d
Coefficient
Model B Std Error Beta t Sig
(Constant) 2268 0446 5430 0000
Total Score Directive 0024 0186 0031 0144 0984
Total Score Supportive 0101 0177 0161 0691 0585
Total Score Participative -0003 0191 -0055 -0020 1082
Total Score Achievement 0225 0170 0312 1456 0210
39
Table 46 Multiple Regression Analysis (n=50)
40
Chapter 5
CONCLUSION AND RECOMMENDATION
51 INTRODUCTION
This chapter target to discuss the outcome shown in the previous chapters by
setting against them with those finding principles and earlier investigation in the
common field Moreover the investigationrsquos confines and recommendations for the
future research and practice are shown in this chapter
52 DISCUSSION OF FINDING
The objectives of this investigation were to determine the relationship
between leadership style and motivation level It is a study of Apple Incorporation
The outcome of this investigation gives that the leadership styles are supported to the
level of staff motivation The independents variables had correlation with the level of
the staff motivation that is illustrated in Table 42 in the preceding chapter
Based on the analysis of the research (Sample the leadership styles of the
manager of the Apple Incorporation) is significant with the leadership style which
has been practiced by Chief Executive Officer of Apple Incorporation in the District
41
of Johor Bahru Johor James Liow 1992) Analysis from the research found that the
most dominant leadership is achievement oriented followed by supportive directive
participative and achievement oriented
In discussing the results the researchers prefer to discuss each hypothesis
separately in order to get an accurate and complete perceptive of the relationship
between leadership style and motivation level
The results revealed that the respondents perceived the all four leadership
styles of the manager have relation with their level of motivation towards their jobs
Furthermore the results revealed that there is significant relationship between
leadership style and motivation level
What is remarkable here is that this findings correlates strongly with the
arguments that say that relationship between leadership style and motivation level
can be both influential and no influential with staffrsquos motivation and his or her
leadership styles depends on his or her choice of the style that suits the situation or
the company
For example the researchers of University Malaya claimed that the
leadership styles of leader had relationship with staffrsquos motivation but depending on
their jobs according to the job description and the organizational chart that informs
employees what when and how tasks should be done
53 LIMITATION OF STUDY
One of the limitations in research includes lack of adequate information on a
particular subject Research equipments are very hard or expensive to acquire leading
to formulation mere assumptions Another hindrance is poor or inaccessibility to the
region of study
Some of the limitations of doing a research include access of information
availability of enough resources and time management The availability of experts in
42
editing and guidance may also be minimal where support from friends or
organisation may not be enough
The limitations of the study are those characteristics of design or
methodology that impacted or influenced the application or interpretation of the
results of your study They are the constraints on generalizability and utility of
findings that are the result of the ways in which you chose to design the study andor
the method used to establish internal and external validity
Another limitation related to building the evidence about ldquosurvival of
consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin
spiritrdquo Not knowing all of your extended family members limits your ability to
verify statements communicated by the Medium When information related to a
discarnate is not verified this result could be related to the sitterrsquos limitations but it
may also be related to the Medium These challenges however highlight the
limitations of spirit communication and in general further highlights the complexity
of studying the ldquoA study of Apple Incorporationrdquo
Limitations in research methods vary depending on the type of method used
and how it was conducted They include language barriers you might want to do a
research on something that is in a language which you do not understand and the
production of a translator is not available You might also be short of the research
materials and others are not immediately available among others
Limitations are influences that the researcher cannot control They are the
shortcomings conditions or influences that cannot be controlled by the researcher
that place restrictions on your methodology and conclusions Any limitations that
might influence the results should be mentioned
54 SUGGESTIONS FOR FUTURE RESEARCH
From this research the researcher recommends a several means that could be
taken to improve staffrsquos motivation by concentrating on leadership styles
43
According to Marketing minds (2012) Apple Inc uses the Apple brand to
compete across several highly competitive markets including the personal computer
industry with its Macintosh line of computerslaptops and related software the
consumer electronics industry with products such as the iPod digital music
distribution through iTunes Music Store the smart phone market with the Apple
iPhone magazine book games and applications publishing via the AppsStore for
iPhone and the iPad tablet computing device and movie and TV content distribution
with Apple TV The company is also establishing a very strong marketing presence
relative to the rival (Google) in the advertising market via its business Apps and iAd
network Steve Jobs the co-Founder of Apple described the company as being a
mobile devices company largest in the world as their revenues are bigger than
Nokia Samsung or Sonys mobile devices business
The story started two months ago when Google released its first smart phone
This new smart phone made by a Taiwanese company called HTC and the phone
called Nexus One After three weeks Apple Company said is going to sue the
manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC
The company which has been releasing iPhone since 2007 believes that HTC
illegally used 20 patents of Apple These patents are related to user interface
architecture and hardware of iPhone Apple Company filed a lawsuit in US District
Court in Delaware and an objection presented to the International Trade Commission
in USA too
In response to these accusations made by Apple Company against HTC
company The HTC denied Applersquos allegations and declared to fight the suit In other
response HTC said it has been making phones for a far longer time than Apple
including a touch screen device called the XDA that predates the iPhone by about 5
years
Implications
The implications here appear to be that HTCrsquos technological primary somehow goes
against Applersquos claims that the company violated 20 of its patents And while itrsquos
certainly possible that that might be the case itrsquos hard to accept that argument
without a list of patents to back it up
Patents
44
Here some of the patents that Apple Company accusing HTC Company used them
for its new Nexus phone manufactured for Google They are Multi-touch Screen
Multifinger gestures device integration and multitasking accelerometer patents
What is Android Android is a software installed in the mobile devices that includes
an operating system middleware and key applications The Android SDK provides
the tools and APIs necessary to begin developing applications on the Android
platform using the Java programming language
Terminology
Today in the market consumer have a lot of options for every product
whether it be an IT product or Home PCs or consumer durables or a FMCG product
This study may be helpful for company to know about the factors affecting the
consumer behavior and patterns of the consumer It may also be helpful to know the
specific requirement of customer so that the customer can be easily satisfied
Moreover this study helps to know the buying habits and patterns of customer The
study will help the company to understand the relationship that a consumer have with
their Apple product It will help to ascertain the reason which makes the undisputed
leader in almost every segment in which they operate
All Apple Professional Development facilitators are educators themselves
That gives them a unique view they know whatrsquos important in the classroom so they
can ensure that you learn about your Apple products and how they can best serve you
and your students We have created workshops in the following categories
These curriculum-focused workshops help teachers apply their skills with
Apple products to specific areas and disciplines to produce effective personal
learning for their students
Focused on technology skills these foundational workshops help teachers
become confident and comfortable integrating Apple products into their teaching
strategies
These workshops for school leaders and Education decision-makers focus on
issues important to success such as visioning and planning
Our research investigated the role of social norms in an extended theory of
planned behavior (TPB) in the explanation of prostatecolorectal cancer screening
(CS) intention and the prediction of CS uptake among men
45
Apple is well known for giving its customers things that they need but didnt
know they needed until the product shipped In that spirit Apple is in a unique
position to make further gains with that philosophy especially as other companies
pull back reduce RampD or get out of some markets completely
I written before about how Apples financial position gives it a unique
competitive advantage over the competition That discussion pointed to how Apple
can pay cash for components get to the front of supplier delivery schedules then
through volume drive prices down putting extreme price pressure on the
competition while they develop the next generation with RampD dollars
Even as Apple does this they are mindful of their brand Selling cheap
products doesnt sit well with Apple and they definitely dont want to undercut or
cannibalize other product lines
So if one asks the question about what Apple can deliver in a time when
customers are watching every penny its silly to envision a cheaper stripped down
version of a product thats already doing well Instead as Apple ponders how to
deliver new products to cost conscious customers the company tends to think about
holes in the market that can be exploited with their technology -- but which dont
undercut current products
There are other considerations as well For example the iPod touch doesnt
have a camera or an FM radio Other than the CPU it doesnt radiate and can
therefore be used in corporate or government environments that would otherwise
forbid a device that could be a security concern Our fantasies often neglect to
consider such things Because people expect to use their iPhone anywhere that
device has a different set of design constraints
Availability of multi-modal logistics services has been introduced and
occupational safety and health management system elaborated The DTPB can
provide a useful framework for evaluating interventions to increase logisticians
motivations to safety performance The overriding aim of this study was to design
and pilot test a questionnaire for subsequent use in a large-scale survey This study
describes the early stages of a research questionnaire development and a pilot study
The main results of this pilot study that the questionnaire proved to be reliable and
the analysis although preliminary provided strong support for the predictive power
of the DTPB The evaluation led to minor changes in the questionnaire Currently
46
the relevant literature surrounding the DTPB reveals a lack of research that utilizes
empirically validated theories in the field of logistics safety There is therefore a need
to consider more practical issues that emerge when applying the theory As is often
the case with the DTPB questionnaire the participants thought the questionnaire was
rather long This is important given that lengthy questionnaires can impact on data
quality through reduced completion rates due to factors such as lowered participant
motivation The length of the questionnaire could be accommodated thereby
encouraging participation Another comment levied at the DTPB questionnaire is that
it appears rather repetitive Indeed responses received in the present context included
wersquove answered that already Alternatively it may be better to group the outcomes
and behavioural belief statements and address the issue of similarity
Although the key purpose of this study was to develop and pilot a
questionnaire and not to generalize its findings it is of interest to note that the
occupational doctors advice has significant relationship to safety performance One
possible reason is that occupational safety and health information is not easily
available thereby increasing the reliance of the workers on the occupational doctors
advice This finding together with the significant influence of peer culture within the
DTPB framework would seem to strengthen the view that increasing exposure of
logisticians to occupational safety and health may encourage more positive
subjective norms and implies that contact with occupational doctors may encourage
the logisticians to work safely
Deeper interpretation suggests that peers causal attributions regarding safety
performance in their workplace may exert a comparatively strong influence over
logisticians991257 safety It also adds weight to the suggestion that occupational safety
and health training should form part of the logistics company991257s annual training plan
and as such supports the view that occupational safety and health intervention
programmes are required
He findings from questionnaire pilot test seem to corroborate previous
research by suggesting that subjective norms is a key issue to be addressed in any
occupational safety and programme as is the case of the logistics sector The result is
in line with the results reported by Hamilton and White Paris and Van den Broucke
and Fogarty and Shaw who found subjective norms to be important in affecting
adoption of a system As such it would seem that efforts should be made to enhance
knowledge and in particular to highlight the benefits of safety performance for both
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
iv
perceived by a group of random consumers The thesis is conducted by the means of
a quantitative analysis from a hermeneutic perspective and is based on selected
communicated material from Apple My starting point is in the two advertising
campaigns ldquoThink Differentrdquo and ldquoWhy Yoursquoll Love a Macrdquo and two statements
from former Chief Executive Officer (CEO) John Sculley and existing CEO Steve
Jobs Furthermore I made a personal consumer study in 20 shape of a questionnaire
Therefore since the competition in the technology industry is increasing A study on
using marketing strategy of branding in Apple will help the company in staying at
the top of consumers mind to cope up with the changes to gain competitive edge to
attain goals set by the company to make improvements for the future related to
products its pricing strategy communications used to promote and the placement of
the product Therefore it will help us to evaluate whether branding will affect Apple
Incs success rate or notFinally I have investigate the relationship between
Leadership Style and Motivation level All of the results that I obtain are clearly
stated in the thesis below
v
TABLE OF CONTENTS
CHAPTER TITLE PAGE
DECLARATIONii
ABSTRACTSiii
Table of Contentsv
LIST OF TABLESvii
LIST OF FIGURESviii
1 INTRODUCTION1
11
Background 1
12 Problem statement8
13 Significant of the Study10
2 LITERATURE REVIEW14
21 Definition and motivation theory14
22 Definition concept and Leadership Theory16
23 Path Goal Theory17
24 Need for Achievement Theory20
25 Directive Leadership Style21
26 Supportive Leadership Style22
27 Participative Leadership Style23
28 Achievement Oriented Leadership Style25
29 Relationship between Leadership Styles and Motivation26
3 METHODOLOGY27
31 Research Design27
vi
32 Population and Sampling Technique28
4 RESEARCH FINDING29
41 Response Rate30
42 Descriptive Demographic Profile30
43 Descriptive Analysis31
44 Reliability Analysis35
45 Correlation Matrix36
46 Regression Analysis37
5 CONCLUSION AND RECOMMENDATION40
51 Introduction40
52 Discussion of Finding40
53 Limitation of Study41
54 Suggestions for Future Research42
55 Conclusion47
6 REFERENCES48
Appendices 51
vii
LIST OF TABLES
TABLE NO TITLE PAGE
41 Demographic Profile
30
42 Leadership style
32
43 Reliability Analysis 35
44 Reliability Test 35
45 Correlation between leadership styles and the level of staff motivation 37
46 Multiple Regression Analysis 38
viii
LIST OF FIGURES
FIGURE NO TITLE PAGE
31 Required Sample Size
1
1
CHAPTER 1
INTRODUCTION
11 BACKGROUND
Its ironic that when you ask leadersmdasheven good onesmdashwhat constitutes
leadership you often get vague disparate and vapid responses Youd think that of
all people this population would offer crisp and concrete definitions of their own
crucial work Instead you get references to energizing visioning pathfinding
modeling and a dozen other tangents of real leadershipmdashbut almost no reference to
the central task of leaders influencing
This is especially disconcerting in an era where Fortune 500 companies are
crumbling under the weight of financial strain and once powerful and confident
leaders are crawling to Washington begging for bailouts The vast majority of todays
crises are the natural consequence of ineffective or misdirected influence Either
leaders have been incapable of influencing their employees to create value for
customers (eg the US auto industry) or theyve exerted influence that has driven
2
employees to unconscionable behavior bringing the global economy to its knees (ie
the financial sector) Today more than ever we ought to see clearly that leadership
isnt a combination of fuzzy concepts and proclivities Leaders are responsible for
intelligently and ethically influencing behavior in a way that creates value
Fortunately not all leaders are missing the mark I recently met one of the
few leaders who in my experience has a concrete expression of leadership on the tip
of his tongue Tim Tassopoulos chief operating officer of Chik-fil-A says it this
way Leadership is intentional influence
I couldnt agree more For 20 years my colleagues and I have worked with
leaders to help them increase their capacity for influencing change But it came as a
surprise to us that prior to helping them learn how to influence we had to draw their
attention to it as their core work
Tim on the other hand understands that it all comes down to whether one of
his 50000 front-line associates with a few discretionary minutes decides to lean
against a wall or walk out to the dining area and clean tables Tims success or failure
as a leader does not come down to whether he is charismatic visionary or
inspirational It comes down to whether at the end of the day people behave in ways
that improve results Period
With that said the second biggest problem leaders face is that few of them
have any systematic way of even thinking aboutmdashmuch less practicingmdashinfluence
Oh we complain about it a lot All leaders can point to dysfunctional political
unproductive behaviors in their organizations For example
Fiefdoms Most leaders complain that people in their companies put the
interests of their department over the interests of the company In one Fortune 500
company the training department encouraged a vendor to sue another division of the
company to prevent that division from cutting separate deals with the vendor which
would have threatened the training departments monopoly
Compliance In US hospitals 2 million patients will be infected this year by
the very caregivers who are trying to heal them An enormous percentage of these
infections could be avoided if leaders could just find a way to influence people to
wash their hands consistently Compliance rates today hover somewhere between
30 and 50
Silence More than 90 of respondents in a recent study we conducted at
VitalSmarts reported they are currently working on a cross-functional initiative that
3
they are certain will fail Our research showed that the primary cause of these failures
is silence People see lots of problems in their initiatives but they work in
organizations where its not OK to speak up about them Our study found that this
pattern of problem behavior is a root cause of more than 85 of project failures
Given that few leaders can even define leadership its no surprise that their
performance is mediocre at best We recently studied the successes and failures of
more than 1000 leaders from 50 global companies to influence strategically critical
behavior change in their companies We were stunned to discover that fewer than 1
in 20 had any evidence of success in spite of their belief that change was crucial As
we combed through the data some key insights emerged that help us understand why
so few leaders either grasp or exert influence well
Leaders confuse talking with influencing Many leaders think influence
consists of little more than talking people into doing things Its no wonder most
influence efforts start with PowerPoint presentations But profound persistent and
overwhelming problems demand more than verbal persuasion Anyone whos ever
tried to talk a smoker into quitting knows theres a lot more to behavior change than
words
Leaders make the same mistake when they publish platitudes in the form of
Mission and Values statements give a few speeches on why these values are crucial
and then assume their job is done
Leaders believe in silver bullets When leaders actually attempt to influence
new behavior its common for them to look for quick fixesmdashto fall into the trap of
thinking that deeply ingrained bad habits can be changed with a single technique
The failure mode is to rely on any single approach
Some host star-studded retreats Others hand out inspiring posters and color-
changing mugs and think people will line up for change Still others believe its all
about incentives and so they tinker with the performance-management system or tie
new behaviors to executive bonuses The research shows that when leaders rely on
just one simple source of influence to drive change they almost always fail
In the future Ill use this column to share what weve learned from leaders
who dont suffer in ignorance about influence Over the past 20 years my colleagues
and I have sought out and studied a different kind of leader Weve tried to find those
who had remarkable abilities to influence changemdashrapidly profoundly and
sustainably
4
Weve studied up close the methods used by one remarkable influencer who
mdashwith no formal authoritymdashhas changed behavior in thousands of US hospitals
Weve looked first hand at one influencer who has saved 5 million lives from AIDS
mdashsimply by influencing behavior change in a country of 60 million people We
worked with a corporate chief who within 12 months influenced deeply entrenched
habits in employees with an average of 26 years tenure
What weve learned is that when you know what youre doing change can
happen relatively quickly And it all starts with gaining greater clarity about what
leadership really means then finding a way of thinking about the fundamental
principles of influence
Leaders lack a theory of influence Very few leaders can even answer the
question How do you change the behavior of a large group of people And yet
this is what theyre ultimately paid to do It isnt just about making a decision its
about getting people aligned to execute the decision And this means influence
Imagine discovering just as the anesthesia is taking effect that your heart surgeonmdash
the one hovering over your chest with a scalpelmdashis working off a gut hunch about
how to conduct a bypass Unless leaders become articulate about a repeatable and
effective way of influencing profound rapid and sustainable behavior changemdash
theyll continue to rack up predictably high failure rates at leading change
Leaders act as if its not their job to address entrenched habits Most leaders put a
great deal of time into crafting strategy selecting winning products and engaging
with analysts shareholders and major customers But few realize the success or
failure of their grand schemes lies in influencing the behavior of the hundreds or
thousands of people who will have to execute the big ideasmdashtheir employees
By contrast the most influential leadersmdashthe 5 who succeed consistently at
influencing profound and essential behavior changemdashspend as much as half of their
time thinking about and actively influencing the behaviors they know will lead to top
performance The 95 who dither and fail tend to delegate what they dismiss as
change management to others most often leaders in human resourcesmdashwho often
lack the credibility to influence real change The average leader spends little if any
of his or her time on active efforts to create behavior change Consequently nothing
changes
Performance is a function of the three factors acting together Ability has to
do with whether a person can do a task Motivation is a measure of whether a person
5
wants to do it Opportunity is about accessibility a person canrsquot do a task if she is not
given a chance or if she is denied access to necessary resources or amenities
This framework ndash looking at human performance as being influenced by
multiple factors ndash reflects the difficult and variable nature of our work today All of
these factors must be supported by the work environment in order for peoplersquos best
work to occur So how can the workplace help
According to Judith Heerwagen a former scientist with the Pacific Northwest
National Laboratory who is now a program expert with the General Services
Administration productivity and the workplace are related in these ways
In this section we discuss what motivation is and why it is important and
how motivation affects behaviour human relations and performance Motivation is
defined as ldquothe intention of achieving a goal leading to goal directed behaviour
When we refer to someone as being motivated we mean that the person is trying
hard to accomplish a certain task Motivation is clearly important for someone to
perform well However motivation alone is not sufficient
Ability is having the skills and knowledge required to perform the job is also
important and is sometimes the key determinant of effectiveness Finally
environmental factors having the resources information and support one needs to
perform well are also critical to determine performance
ldquoA building can affect opportunity by providing equitable access to
conditions that reduce health and safety risks equitable access to amenities and
compensatory design options where inequities exist and are difficult to eliminate
entirelyrdquo
ldquoA building can positively affect ability by providing comfortable ambient
conditions by enabling individual control and adjustment of conditions and by
reducing health and safety risks Negative impacts on ability to do work are
associated with conditions that are uncomfortable distracting hazardous or noxious
ldquoA building can positively affect motivation by providing conditions that
promote positive affective functioning psychological engagement and personal
control Moods create the lsquoaffective contextrsquo for thought processes and behaviors and
are directly tied to motivation
Motivation is the internal process leading to behavior to satisfy needs
6
Have you ever wondered why people do the things they do The primary
reason people do what they do is to meet their needs or wants The process people go
through to meet their needs is
Need rarrMotive rarrBehaviour rarrSatisfaction or Dissatisfaction
What makes employees willing to ldquogo the extra milerdquo to provide excellent
service market a companyrsquos products effectively or achieve the goals set for them
Answering questions like this is of utmost importance to understand and manage the
work behaviour of our peers subordinates and even supervisors As with many
questions involving human beings the answers are anything but simple Instead
there are several theories explaining the concept of motivation
Performance = motivation x ability x environment
According to this equation motivation ability and environment are the major
influences over employee performance Performance is a function of motivation
ability and the environment in which you work Zappos seems to be creating an
environment that encourages motivation and builds inclusiveness The company
delivers above and beyond basic workplace needs and addresses the self-
actualization needs that most individuals desire from their work experience CEO
Tony Hsieh believes that the secret to customer loyalty is to make a corporate culture
of caring a priority This is reflected in the companyrsquos 10 core values and its
emphasis on building a team and a family During the interview process applicants
are asked questions relating to the companyrsquos values such as gauging their own
weirdness open-mindedness and sense of family Although the offer to be paid to
quit during the training process has increased from its original number of $400 only
1 of trainees take the offer Work is structured differently at Zappos as well For
example there is no limit to the time customer service representatives spend on a
phone call and they are encouraged to make personal connections with the
individuals on the other rather than try to get rid of them
Although Zappos pays its employees well and offers attractive benefits such
as employees receiving full health-care coverage and a compressed workweek the
desire to work at Zappos seems to go beyond that As Hsieh would say happiness is
the driving force behind almost any action an individual takes Whether your goals
are for achievement affiliation or simply to find an enjoyable environment in which
to work Zappos strives to address these needs
7
Although Zappos has over 1300 employees the company has been able to
maintain a relatively flat organizational structure and prides itself on its extreme
transparency In an exceptionally detailed and lengthy letter to employees Hsieh
spelled out what the new partnership with Amazon would mean for the company
what would change and more important what would remain the same As a result of
this type of company structure individuals have more freedom which can lead to
greater satisfaction
The topic of motivation plays a central role in the field of management as it
is one of the most popular management topics Motivation derives from the Latin
word for movement and it has been widely acknowledged as a critical determinant
of our behavior Motivation affects how and to what extent we utilize our skills and
abilities Unmotivated employees are less willing to be cooperative and supportive
and they may decrease work effort time on the job productivity and performance
Thus we need to motivate employees to boost productivity Jeff Taylor founder of
Monstercom said that to be successful you have to be able to motivate others To
this end researchers are studying the factors that energize direct and sustain work-
related behavior and you will learn about their motivation theories in this chapter
Despite their difficulties because they canrsquot simply buy motivation
organizations are designing incentive systems to motivate employees Self-
motivation is one of the most important skills companies look for when hiring Thus
your ability to motivate yourself and others is critical to your career success and the
goal of this chapter is to increase your ability to do so
Based on the expiratory study done by most of the staff they consented with
the statement that the level of motivation is equivalent with the leadership styles of
the mangers
Be a yardstick of quality Some people arent used to an environment where
excellence is expected by Steve Jobs
8
12 PROBLEM STATEMENT
Motivation is defined as the process that initiates guides and maintains goal-oriented
behaviors Motivation is what causes us to act whether it is getting a glass of water
to reduce thirst or reading a book to gain knowledge The act or process of giving
someone a reason for doing something and it is also called as the act or process of
motivating someone Motivation is a desire or willingness to do something
enthusiasm It is a force or influence that causes someone to do something There are
three major components to motivation activation persistence and intensity
All levels of management perform these functions but the amount of time a manager
spends on each function depends on the level of management and the needs of the
organization Managers just dont go out and haphazardly perform their
responsibilities Good managers discover how to master five basic functions
planning organizing staffing leading and controlling
A manager needs to be a good leader While a manager organizes and plans the good
leader must also inspire employees with a vision for the organization A manager
needs to be an effective communicator and liaison between employees customers
and other managers of the organization A manager needs to be an effective
negotiator When organizations are developing or undergoing change the manager is
often required to negotiate with competitors contractors suppliers and employees
A manager must act as a figurehead that reinforces the mission and vision of an
organization to employees customers and other stakeholders
Leadership has a direct cause and effect relationship upon organizations and their
success Leaders determine values culture change tolerance and employee
motivation They shape institutional strategies including their execution and
effectiveness Leaders can appear at any level of an institution and are not exclusive
to management Successful leaders do however have one thing in common They
influence those around them in order to reap maximum benefit from the
organizationrsquos resources including its most vital and expensive its people Libraries
9
require leadership just like business government and non-profit organizations
Whether a public special or academic library that libraryrsquos leaders directly affect
everything from patron experience to successfully executing stated missions
including resource allocation services offered and collection development strategies
In fact the influence of leaders and their effectiveness in moving people to a shared
vision can directly shape the libraryrsquos people its materials how patrons use or
interact with them and whether or not that experience is beneficial With leadership
potentially playing such a vital role in the success of information centers and patron
experiences it is useful to consider the different types of leaders and their potential
impact on libraries as organizations
Current leadership theories describe leaders based upon traits or how influence and
power are used to achieve objectives When using trait-based descriptions leaders
may be classified as autocratic democratic bureaucratic or charismatic If viewing
leadership from the perspective of the exchange of power and its utilization to secure
outcomes leaders are situational transactional or transformational Understanding
these different tropes can provide a vocabulary for discussion that can lead to
meaningful desired results It bears noting that not all leaders are created equal and
leadership quality may vary enormously across industries or simply within an
organization In addition identifying an individual leaderrsquos style is central to
evaluating leadership quality and effectiveness especially as it relates to
organizational goals Below is a brief examination of each common leadership style
listed above and their potential impact on a group as well as their relative usefulness
Leadership style impacts the organization by affecting employee morale
productivity decision-making speed and metrics Successful leaders carefully
analyze problems assess the skill level of subordinates consider alternatives and
make an informed choice By choosing the most appropriate leadership style for the
situation an effective leader provides a lasting impact Leaders establish a clear
distinction between subordinates and superiors
When leaders use a coaching style instead subordinates feel safer and encouraged to
focus on their own development which ultimately helps the company for the long
term by increasing employee morale retention and satisfaction A leader engages
10
with employees to figure out the best way to accomplish the companyrsquos strategic
goals This includes decreased errors minimized waste and increased customer
satisfaction Participative leaders run team-building exercises to promote cultural
awareness and diversity which can improve productivity by allowing the team to
recognize each otherrsquos strengths and value
13 SIGNIFICANT OF THE STUDY
There are a number of different styles of leadership and management that are
based on different theories The individuals style will be use based on a combination
of their beliefs values and preferences as well as the organizational culture and
norms which will encourage some styles and discourage others
Different motivational theories can directly impact an employeersquos
contribution to the overall success of an organization Additionally motivational
theories can influence the behaviors and leadership methods within an organization
The result of employee motivation combined with leadership theories will influence
employee satisfaction This article will review factors that are directly attributed to
employee satisfaction
According to Watkiss (2004) motivation is the way to drive person into
doing something Much of the driven are the thought of a potential reward or a
consequence of not doing something Motivation is the forces the people do
something this is a result of the individual needs being satisfied (or met) so that
individual has the inspiration to complete the task Motivation refersto the initiation
direction intensity and persistence of human behaviour Based on the definition of
Watkiss (2004) it can be concluded that the motivation is the idea and initiative to
encourage and drive the individual to do something or to performance better jobs
Ormrod (2003) stated that the main reason of existence for organizations is not
merely to survive but also to gain profit and the companies enable to competitive
11
weather in locally or globally In order to achieve these missions companies have to
satisfy the employees who are considered asa cornerstone in many companies Thus
the employees would have a high morale self-esteem and also feel comfortable
toward the place where they work in However it is hard to argue that a motivated
workplace means that the organizations would get high performance or maybe
would increase revenue However managers is necessary to take actions in order to
satisfy employees and thereby it is suppose to increase the employeersquos motivation
After increasing motivations the employees will work harder and feel that they are
responsible to achieve all targets and goals that ordered by supervisors In other
words mean that employees would be fell that the organization as belong to them
For an instance motivation in the education process can have many effects on
how students learn and their behaviour to the course matter (Ormrod 2003) It can
direct behaviour toward particular goals and lead to increased effort and energy
It also can help the organization involved in determining the level of it It is
to help the managers to find his or hers leadership styles and increases the leadership
qualities Leadership is a fundamental aspect of the human condition Leadership
today is more difficult and more necessary than before The health and growth of any
organization rises and falls on leadership Studying leadership will make us better
followers Leadership skills can be learned in a systematic and thorough way
14 BACKGROUND OF THE APPLE INC
Apple started in 1976 as a computer company In the last decade however
Apple has expanded into a very intricate company that specializes in much more than
just computers In 2001 Apple broke the barrier with the iPod eventually becoming
the dominant market leader in music players As well Apple joined the phone
industry in 2007 with the iPhone which has also been widely successful
12
Apple is a consumer goods company and therefore evaluating its value
requires understanding its products and consumers This can be very difficult
because Apple competes with many different companies throughout the different
industries it takes part in
Apple has established a unique reputation in the consumer electronics
industry One of the most unique things about Apple is that it has a very strong
customer base This is extremely important in understanding Apple
Apple is probably the most well-known company when it comes to the
making of technology that is cutting edge and something that everyone wants to have
in their possession Apple Computer first came to be a company in 1976 when Steve
Jobs and Steve Wozniak when they released the Apple I and was located in
Cupertino California These two young men dropped out of college and were often
viewed as outcasts in most of the places that they were at including schools which
could have been the reason that they dropped out of college As most people have
heard Apple really started in the basement or garage depending on who the person
talks to rather than at some expensive business location Which is perhaps the reason
so many people were first intrigued by the brand and could be the reason that the
computers were such a success they were created by guys that knew what they
wanted and passed this on to the rest of the world And what they wanted was
something that other people wanted as well
The first order that the two built is somewhat of an amazing feat that was the
beginning of the company After being introduced to one another they made a
working model of their computer and took it to a nearby computer store in order to
try to make it onto the market The owners of the store ordered fifty of the machine
that was to be fully assembled and ready to go which seemed to be an impossible
feat However they did succeed as they bartered and promised many IOUs to
companies to get the parts that they would need since they had no money to buy
these on their own They finished all fifty machines in thirty days and took them to
the store to sell which they received around five hundred dollars a piece for these
machines They were a hit with those that came to the store
Now Apple is a brand that most people automatically know all over the
world They are known for their innovative technology that is usually the first of its
kind on the market and something that all people love to own and make their lives a
bit easier with the advancements that they gave people The company continued to
13
stay on top of their game and improve upon their technology they produced such
things as the iMac which really did help to propel the company in the eyes of many
consumers
The first home computer with a GUI or graphical user interface was the
Apple Lisa The very first graphical user interface was developed by the Xerox
Corporation at their Palo Alto Research Center (PARC) in the 1970s Steve Jobs
visited PARC in 1979 (after buying Xerox stock) and was impressed and influenced
by the Xerox Alto the first computer ever with a graphical user interface Jobs
designed the new Apple Lisa based on the technology he saw at Xerox
With the 1984 Apple Macintosh Steve Jobs made sure developers created
software for the new Macintosh Computer Jobs figured that software was the way to
win the consumer over
14
CHAPTER 2
LITERATURE REVIEW
21 DEFINITION AND MOTIVATION THEORY
Motivation is internal and external factors that stimulate desire and energy in
people to be continually interested and committed to a job role or subject or to make
an effort to attain a goal
Motivation results from the interaction of both conscious and unconscious
factors such as the (1) intensity of desire or need (2) incentive or reward value of the
goal and (3) expectations of the individual and of his or her peers These factors are
the reasons one has for behaving a certain way An example is a student that spends
extra time studying for a test because he or she wants a better grade in the class
Motivation is also a feeling of enthusiasm or interest that makes you
determined to do something Motivation is the desire that fuels a person to do certain
things based on the wants and needs of a person If a person wishes to meet these
wants and needs then it necessitates him to motivate himself so that he can make
certain moves A person is unique and apart from another so his wants and needs
vary greatly from that of the other The same is true for the peoples levels of
motivation
The different wants and needs in every person vary in intensity based on the
focus goals and the total human psyche of the person This is why the motivation of
a person is unique despite having similar wants and needs with others
The decision to increase your motivation is the key to the bringing a greater
sense of it for yourself This can be done by putting greater focus on the things that
15
you want to achieve until you actually accomplish them The stronger your focus is
on the goal the greater the motivation will be
The truth of the matter is if you are unable to keep track of your goals it can
be generalized that you do not really desire to achieve it Motivation can come
naturally and no amount of inspirational talk will set you to action if you really are
not into taking the goal seriously
Setting goals that stir positive feelings within you are important to keep
yourself motivated Once you have found these focus yourself on being able to get a
hold of them There will be a lot of distractions so pick up at a comfortable pace and
make things happen
The definition of motivation involves the total understanding of the self
Receiving rewards is one reason for being motivated but beyond that is a set of
benefits that are more valuable than concrete rewards These can be enhanced work
output more productivity better work habits and an increased of understanding of
yourself
According to various theories motivation may be rooted in the basic need to
stay motivated in the face of challenges and negative people Setbacks and
unsupportive colleagues or friends will make you even more determined when you
know how to stay motivated avoid the criticism endless nagging and moaning of
those around you When you easily and effortlessly get things done you give people
little reason to criticize you In fact they are likely to give you more freedom to do
things your way start new projects with enthusiasm and stay motivated over time
When you can see things through to completion you will have renewed confidence in
your ability to succeed stop things getting any worse When you know how to be
highly motivated in a matter of seconds you can turn around situations you have
neglected in the past feel in charge of you life As you get more done with ease you
will have order where you used to have chaos You will know what you want and
feel compelled to move ahead and get it develop leadership skills and positively
affect those around you Your drive and enthusiasm will touch everyone you deal
with People will turn to you for leadership and guidance enjoy a more harmonious
home life Imagine hearing praise and gratitude for all the little things you get done
around the house You will enjoy a satisfying feeling of accomplishment at the end
of each evening eliminate problems while they are small You will deal with
potential problems and concerns sooner rather than later This habit alone will put
16
you back in control save money by getting things done on time You will eliminate
those late fees fines and charges that procrastinators waste their hard earned money
on put an end to regrets Become the kind of person who jumps on opportunities
And enjoy the excitement and passion you feel when you are giving 100
understand what motivates you and enjoy greater success When you discover your
unique motivation blueprint getting ahead will never be a mystery again You can
fire up your motivation engine whenever you choose to move ahead quickly in your
career When you can calmly and efficiently get your work done you position
yourself for more responsibility and a higher salary earn the respect of your boss and
colleagues As a dependable and productive member of the team people will
appreciate you and seek your valuable advice on important matters and Feel fantastic
about yourself As a motivated self-starter your self-esteem will soar you will
accomplish much more have greater success and live a full life
22 DEFINITION CONCEPT AND LEADERSHIP THEORY
In a research on leadership_(Stodgill(1974) has identified more than eleven
explanations on leadership which has different foundation Many definitions have
been identified by researchers for example Stoggil (1950) explained that leadership is
a process to influence people to achieve certain goals and target Tannembum amp
Massarik (1957) explained that A frame of reference Management
Science (October) 1-19t hellip)
Individuals are concerned not only with the absolute amounts of rewards they
receive for their efforts but also the praising from employer We lead when we
manage a football team or teach a classroom of children We lead our own children
when we are parents and we lead when we organize anything We certainly lead
when we manage projects or develop a new business We lead the moment we take
the first supervisory responsibility at work and we may lead even before we assume
official responsibility to do anything A vicar or preacher leads a congregation A
17
writer or visionary may lead when he or she puts pen to paper and creates a book or
poem or article which inspires and moves others to new thoughts and actions A
monarch and a president are both leaders So is a local councillor and so can be a
community fund-raiser A ruthless dictator is a leader So was Mother Theresa and
so was Mahatma Gandhi
We can find leadership in every sort of work and play and in every sort of
adventure and project regardless of scale and regardless of financial or official
authority And so given the many ways in which leadership operates it is no surprise
that leadership is so difficult to define and describe
Leadership is a process by which a person influences others to accomplish an
objective and directs the organization in a way that makes it more cohesive and
coherent Leaders carry out this process by applying their leadership attributes such
as beliefs values ethics character knowledge and skills
To inspire your workers into higher levels of teamwork there are certain
things you must be know and do These do not come naturally but are acquired
through continual work and study Good leaders are continually working and
studying to improve their leadership skills they are NOT resting on their laurels
The difference of staffsrsquo perceptions might be influenced by gender age
status academic qualifications work tenure educational level family background
interest and so on Itrsquos clear that the perceptions of staffs on their managerrsquos
leadership style can be influenced with so many factors and it plays an important role
is determining the climate success organization and the level of achievement of the
organization itself
23 PATH GOAL THEORY
The Path-Goal model is a theory based on specifying a leaders style or behavior that
best fits the employee and work environment in order to achieve goals (House
18
Mitchell 1974) The goal is to increase an employees motivation empowerment
and satisfaction so that they become productive members of the organization
Leadership concept that the subordinates accept a leaders behavior only so
far as they view it as resulting in immediate or future benefit Thus a leaders main
function is to clear a path to the realization of the subordinates goals he or she must
choose the behavior patterns that are most applicable in helping the subordinates get
what they want
Path-Goal is based on Vrooms (1964) expectancy theory in which an
individual will act in a certain way based on the expectation that the act will be
followed by a given outcome and on the attractiveness of that outcome to the
individual The path-goal theory was first introduced by Martin Evans (1970) and
then further developed by House (1971)
Leaders can take a strong or limited approach in these In clarifying the path
they may be directive or give vague hints In removing roadblocks they may scour
the path or help the follower move the bigger blocks In increasing rewards they
may give occasional encouragement or pave the way with gold
In fact leader should clarify the path so subordinates know which way to go
remove roadblocks that are stopping the things going there and Increasing the
rewards along the route There are four style of leadership which are supportive
directive participative and achievement-oriented leadership
Supportive leadership
Considering the needs of the follower showing concern for their welfare and
creating a friendly working environment This includes increasing the followers self-
esteem and making the job more interesting This approach is best when the work is
stressful boring or hazardous The leader make work pleasant for the workers by
showing concern for them and by being friendly and approachable It is most
effective in situations in which tasks and relationships are physically or
psychologically challenging Good relations are promoted with the group and
sensitivity to subordinates needs is shown
Directive Leadership
Telling followers what needs to be done and giving appropriate guidance
along the way This includes giving them schedules of specific work to be done at
19
specific times Rewards may also be increased as needed and role ambiguity
decreased (by telling them what they should be doing)
This may be used when the task is unstructured and complex and the follower
is inexperienced This increases the followers sense of security and control and
hence is appropriate to the situation
The leader informs her followers on what is expected of them such as telling
them what to do how to perform a task and scheduling and coordinating work It is
most effective when people are unsure about the task or when there is a lot of
uncertainty within the environment Specific advice is given to the group and ground
rules and structure are established For example clarifying expectations specifying
or assigning certain work tasks to be followed
Participative leadership
Consulting with followers and taking their ideas into account when making
decisions and taking particular actions This approach is best when the followers are
expert and their advice is both needed and they expect to be able to give it The
leaders consult with their followers by consulting with them before making a
decision on how to proceed It is most effective when subordinates are highly trained
and involved in their work Decision making is based on consultation with the group
and information is shared with the group
Achievement-oriented leadership
Setting challenging goals both in work and in self-improvement (and often
together) High standards are demonstrated and expected The leader shows faith in
the capabilities of the follower to succeed This approach is best when the task is
complex
The leader sets challenging goals for his followers expects them to perform
at their highest level and shows confidence in their ability to meet this expectation
It is most effective in professional work environments such as technical or
scientific or in achievement environments such as sales Challenging goals are set
and high performance is encouraged while confidence is shown in the groups ability
The path-goal theory by House(1971) also known as the path-goal theory of
leader effectiveness or the path-goal model is a leadership theory in the field
The original path-goal theory identifies achievement-oriented directive
participative and supportive leader behaviors
20
The directive path-goal clarifying leader behaviour refers to situations where
the leader lets followers know what is expected of them and tells them how to
perform their tasks
24 NEED FOR ACHIEVEMENT THEORY
Need for Achievement (n Ach) is the degree to which someone is motivated
to set and reach goals People with a high n Ach are usually driven to succeed for
internal reasons such as personal satisfaction rather than by external pressures
Personality trait characterized by an enduring and consistent concern with
setting and meeting high standards of achievement This need is influenced by
internal drive for action (intrinsic motivation) and the pressure exerted by the
expectations of others (extrinsic motivation) Measured by thematic appreciation
tests need for achievement motivates an individual to succeed in competition and to
excel in activities important to him or her
These individuals work hard to meet their goals and tend to take on tasks that
are moderately difficult to accomplish If they choose a goal that is too easy the
achievement is not very rewarding and if they chose something that is too difficult
success may not be obtainable Say someone with a high n Ach is just beginning to
set high standards for themselves in fitness They may aim to run a 5k (3-mile) race
but they would shy away from a longer race until they have become a more
experienced runner so they arenrsquot setting themselves up for failure
People high in N-Ach are characterized by a tendency to seek challenges and
a high degree of independence Their most satisfying is the recognition of their
achievements
21
25 DIRECTIVE LEADERSHIP STYLE
The directive leadership style is one of four leadership behaviours identified
by the path-goal theory of leadership Directive leadership is characterized by setting
clear objectives and rules for your subordinates and ensuring that your expectations
and directions are clearly defined and understood by your subordinates Directive
leadership may be advisable when subordinates are unskilled or inexperienced at a
complex task It may backfire if imposed upon highly skilled and experienced
employees who are extremely competent to perform the task
An instructional type of managerial style characterized by a leader who tells
subordinate staff what they are expected to do and how to perform the expected
tasks A directive leadership style might be helpful for a manager within a business
where their subordinate staff members have jobs that are not particularly specialized
and so they need more guidance to avoid uncertainty
Directive leadership is one of five models of leadership described by Bernard
Bass Directive leadership is a style of leading people in a business or project It is
probably the most common form of leadership existing in large businesses today It
is very common in traditional business and traditional cultures This style of
leadership consists of a manager or superior person directing subordinates to
complete or work on a task at hand The manager will tell the employee exactly what
to do and how to do it He or she will have specific standards and will demand that
they be met The manager leads with total authority The military is a good example
of directive leadership However in business it does not always work as well
Directive leadership does not allow an employee to reach their potential nor does it
allow the employee to express their independent thoughts or creativity
Directive leader is a leader who is very strict autocratic makes use of his
power of influence from his position to control reward and force the followers to
comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)
22
26 SUPPORTIVE LEADERSHIP STYLE
Supportive Leadership is one of the leadership styles found in path-goal
theory A supportive leader try to decrease employee stress and frustration in the
workplace This method is effective when your work tasks are dangerous tedious
and stressful but is not really effective if your work tasks are intrinsically motivating
because you dont need to be motivated to do the work
Supportive leadership is a kind of leadership where you listen to your
workers and help them out when they need help Supportive leadership is an opposite
of autocratic leadership and is much more successful in many fields of work But not
in all of course
The leadership style I use to follow is Supportive leadership because
according to me the followers are as important as task The goals can only be achieve
with the help of followers if followers are facing any problem either in their personal
life or under organization roof the affection of that problem can be clearly measured
from their task results Moreover I use self-made theory in my leadership which is
Get addict an achieve according to this a person can achieve anything but the
conditions is that the person must be addicted to it If followers are facing any
grievances they canrsquot be addicted towards achievement Supportive leader in my way
does not only mean handling grievances of followers but I call myself supportive
leader because I plan my tactics towards achieving a goal according to the followers
ability and skills moreover according to their willingness and motivation towards
work Supportive leadership is It leads people It doesnt drive them It involves
them It doesnt coerce them It never loses sight of the most important principle
governing any project involving human beings namely that people are more
important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive
leadership is working along with followers guiding them helping them instead of
working ahead of them Human beings are most important aspect of this type of
leadership According to me this leadership can be done effectively if leaders treat
followers as one who work with him rather work for him Being the basket ball
captain for two consecutive years I applied my leadership style and maintained a
team
23
Supportive leadership is a reference to a particular leadership style for
business As management styles became more complex in the 1970s and 1980s
theories began to grow up Businesses started looking not only at the techniques of
management but at the different types of leaders found in business and what
categories those leaders fell into By the 1990s concepts such as supportive
leadership had become widely accepted Supportive leadership is a naturally organic
and emotionally sensitive style like other styles it is especially useful in certain
circumstances but the company must adopt a culture that encourages such styles for
them to be effective
In supportive leadership the manager is not so interested in giving orders and
managing every detail as in giving employees the tools they need to work
themselves While delegation is a vital part of supportive leadership managers do
not simply assign tasks and then receive the results Instead they work through the
tasks with employees to improve skills and talent until the manager does not need to
worry about a task being done correctly and the employee is fully empowered in a
particular area
27 PARTICIPATIVE LEADERSHIP STYLE
Lewinrsquos study found that participative leadership also known as democratic
leadership is generally the most effective leadership style Democratic leaders offer
guidance to group members but they also participate in the group and allow input
from other group members In Lewinrsquos study children in this group were less
productive than the members of the authoritarian group but their contributions were
of a much higher quality
Participative leadership is a style of leadership that involves all members of a
team in identifying essential goals and developing procedures or strategies to reach
those goals From this perspective this leadership style can be seen as a leadership
style that relies heavily on the leader functioning as a facilitator rather than simply
24
issuing orders or making assignments This type of involved leadership style can be
utilized in business settings volunteer organizations and even in the function of the
home
Participative leaders encourage group members to participate but retain the
final say over the decision-making process Group members feel engaged in the
process and are more motivated and creative
One of the main benefits of participative leadership is that the process allows
for the development of additional leaders who can serve the organization at a later
date Because leaders who favor this style encourage active involvement on the part
of everyone on the team people often are able to express their creativity and
demonstrate abilities and talents that would not be made apparent otherwise The
discovery of these hidden assets help to benefit the work of the current team but also
alerts the organization to people within the team who should be provided with
opportunities to further develop some skill or ability for future use
One potential disadvantage of participate leadership is the time factor This
leadership style does often involve the need for more time before action is taken
This is only natural since the very nature of this leadership style means allowing
input from every member of the team However the extra time necessary for this
process often leads to decisions that ultimately benefit everyone to a greater degree
than faster decisions that are more limited in scope
Participative leadership also expands the range of possibilities for the team
When leadership styles that essentially leave all the direction and decision making in
the hands of one individual it is much more difficult to see a given approach from
several different angles When the leadership style encourages others to be involved
in the decision making process a given course of action can be approached from a
variety of perceptions This can often point out strengths or weaknesses to the
approach that would have gone unobserved and thus unresolved without this type of
participatory brainstorming and decision making
Effective participative leadership allows the talents and skills of all the team
members to be utilized in arriving at decisions and taking courses of action While
the team leader is usually still responsible for making the final decision this sharing
of functions within the team provide the perfect environment for everyone to provide
input that has the potential to make that final decision more well-rounded and
ultimately profitable for the company as a whole
25
28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE
Management which sets challenging goals assists in training emphasizes
improvement and expects the highest levels of performance
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
Achievement-oriented leaders always learn They always take risk They
never gamble (There is a difference) They always teach and mentor others They
understand that failure to adapt and change means death and destruction on a
competitive battlefield Either products are always changing or consumers are
changing so businesses must adapt or dieAchievement -oriented leaders put the
right people on the bus and go to great lengths to keep them there They never
change the deal with their employees (except to make it sweeter) They share
success They set stretch goals and achieve them It is fascinating to watch those
leaders work with their teams They are unstoppable
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
26
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION
There are a number of different styles of leadership and management that are
based on different theories The individuals style will be use based on a combination
of their beliefs values and preferences as well as the organizational culture and
norms which will encourage some styles and discourage others
Idealized influence describes managers who are exemplary role models for
associates Managers with idealized influence can be trusted and respected by
associates to make good decisions for the organization Intellectual Stimulation
describes managers who encourage innovation and creativity through challenging the
normal beliefs or views of a group Managers with intellectual stimulation promote
critical thinking and problem solving to make improvement of organization
performance
Inspirational motivation describes managers who motivate associates to
commit to the vision of the organization Managers with inspirational motivation
encourage team spirit to reach goals of increased revenue and market growth for the
organization Individual consideration describes managers who act as coaches and
advisors to the associates Managers with individual consideration encourage
associates to reach goals that help both the associates and the organization
27
CHAPTER 3
METHODOLOGY
31 RESEARCH DESIGN
A research design encompasses the methodology and procedures employed to
conduct scientific research The design of a study defines the study type (descriptive
correlational semi-experimental experimental review meta-analytic) and sub-type
(eg descriptive-longitudinal case study) research question hypotheses
independent and dependent variables experimental design and if applicable data
collection methods and a statistical analysis plan
The research design is also the framework for conducting the marketing
research project that clarified the necessary procedure in order to obtain the
information needed to solve all the marketing problem
In order to collect as much data as possible a combination of descriptive and
analytical research designs based on result from the questionnaire observation and
interview were used by the researcher to analyses the influence of leader on
competitive market concept of motivation in organization and the ways that human
performances on a job can be link with ability and motivation in Apple Inc
The method has been used is to distribute the questionnaire throughout the
staff in order to collect a better result The reason for choosing this method is
28
because this is the most effectives way to study the relationship between leadership
style and motivational level The raw data was analyze according to the research
objectives
32 POPULATION AND SAMPLING TECHNIQUE
The population of this study are all the staff from Apple Inc The population
chosen consider those who have had experiences working in such a high
technological company like Apple Inc The Sampling technique used in this research
was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the
south of Ireland
Figure 31 Required Sample Size
29
CHAPTER 4
RESEARCH FINDING
A questionnaire is a means of eliciting the feelings beliefs experiences
perceptions or attitudes of some sample of individuals As a data collecting
instrument it could be structured or unstructured
The questionnaire is most frequently a very concise preplanned set of
questions designed to yield specific information to meet a particular need for
research information about a pertinent topic The research information is attained
from respondents normally from a related interest area The dictionary definition
gives a clearer definition A questionnaire is a written or printed form used in
gathering information on some subject or subjects consisting of a list of questions to
be submitted to one or more persons
The method of questionnaire have some advantages of in Economy - Expense
and time involved in training interviewers and sending them to interview are reduced
by using questionnaires Uniformity of questions - Each respondent receives the
same set of questions phrased in exactly the same way Questionnaires may
therefore yield data more comparable than information obtained through an
interview Standardization - If the questions are highly structured and the conditions
under which they are answered are controlled then the questionnaire could become
standardized The disadvantages of questionnaire are respondentrsquos motivation is
difficult to assess affecting the validity of response
30
41 RESPONSE RATE
The laminated random sampling technique was used and a total of 100
samples size were selected out of 100 populations 100 questionnaires were received
that is representing 90 of response rate The sample size was reasonable and
beyond the target that we set early and exceed our expectation This is to allow
further analysis that was surpass the demand
42 DESCRIPTIVE DEMOGRAPHIC PROFILE
The demographic profile is in Table 41 The distribution of respondents
includes 65 male and 35 female The age of respondents was from below 30
years 35 45 between 30 to 40 years 20 between 40 to 50 years While for
years of experience 30 out of the 50 respondents that we carried out for
questionnaire have less than 5 years of experience 30 between 6 to 10 years 28
between 11 to 15 years and 12 have more than 16 years of experience
For the level of education 45 stand for those who have SPMMCEOthers 30 of
the respondents have STPMHSEDIPLOMA 18 of the respondents have degree
and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of
them are single 38 of the respondents are married and only 20 of them are
widowed
Demographic
Items
Frequency Percentage ()
Gender
Male 65 65
Female 35 35
31
Age
lt30 35 35
31-40 45 45
41-50 20 20
Length of Service
lt5 30 30
6-10 30 30
10-15 28 28
gt16 12 12
Education
SPMMCE 45 45
STPMHSE
DIPLOMA
30 30
Degree 18 18
Masterrsquos Degree 7 7
Status
Single 42 42
Married 38 38
Widowed 20 20
Table 41 Demographic Profile
43 DESCRIPTIVE ANALYSIS
32
Design of minimum maximum mean and standard deviation of each item
can be refer rend to the table 42 below Based on the table it reveals that the
minimum value for the directive leadership style is 1 and maximum is 5 In term of
mean and standard deviation of the directive leadership style are 257 413 1144
and 1336 respectively
For supportive leadership style the minimum mean will be 334 and the
highest are 444 For standard deviation is 0991 and 1386 respectively
For minimum value for participative leadership style will be 1 and the
maximum is 5 in addition to that the mean and standard deviation of the variable is
between 367 to 444 and 367 and 1040 and 1264 respectively
The achievement oriented leadership style the mean and standard deviation
of the variable is between 349 to 413 and 1021 to 1165
For motivation achievement based on individual perception the minimum
values of variable range from 1 to 2 and the maximum variable is 5 Mean and
standard deviation of the variable is between 253 to 459 and 0906 to 1335
Variableconstruct Mean Std Deviation
Directive 358 1145
1 He has the final word in the office
matters
373 1336
2 He emphasizes that all rules and
regulations
257 1144
3 He give clear explanations of what is
expected of other
365 1224
4 He give subordinates explicit
instructions for how to do their work
413 1246
5 He show interest in subordinatesrsquo
personal concerns
382 1306
Supportive 383 1190
1 He often mingle with the staff 373 1386
2 He often spent time as necessary to 444 0991
33
hear complaint from staff
3 Providing guidance without pressure
is the
key to being a good leader
362 1259
4 As a rule leaders should allow
subordinates
to appraise their own work
334 1072
5 Leaders should give subordinates
complete
freedom to solve problems on their own
401 1240
Participative 408 1110
1 He is very responsive and easy to be
invited to discuss
367 1264
2 He easily understood 413 1105
3 When things go wrong and he need to
create a strategy to keep a project or process
running on schedule he call a meeting to get his
employees advice
433 1046
4 To get information out He send it by
email memos or voice mail very rarely is a
meeting called His employees are then
expected to act upon the information
384 1040
5 He want to create an environment
where the employees take ownership of the
project I allow them to participate in the
decision making process
444 1096
Achievement Oriented 387 1103
1 He determines the duties of staff 391 1113
2 He describes the conditions and tasks
and clearly what is expected
349 1021
3 He explain the level of performance 382 1165
34
that is expected of subordinates
4 He give vague explanations of what is
expected of subordinates on the job
413 1107
5 He consistently set challenging goals
for subordinates to attain
401 1110
Motivation Level 345 1178
1 1 I feel annoyed when thinking about
the things I would like to do new work
459 0906
2 I am ambitious in my career 288 1233
3 I am energized when
people count on me for ideas
439 0947
4 When involved in group projects my
team membersrsquo problems are my problems
301 1211
5 I find pleasure in recognizing and
celebrating the accomplishments of others
290 1125
6 As a practice I ask people
challenging questions when we are working on
projects together
301 1211
7 I take delight in complimenting
people I work with when progress is made
411 1190
8 I find it easy to be the cheerleader for
others when times are good and when times are
bad
382 1179
9 Team accomplishment is more
important to me than my own personal
accomplishments
321 1327
10 When involved in group projects I
am inclined to let my ideas be known
253 1335
Table 42 leadership style
35
44 RELIABILITY ANALYSIS
According to Hinton (2004) recommended four cut-off points for steadiness
which includes outstanding reliability (090 and above) high reliability (070 ndash 090)
moderate reliability (050 ndash 070) and low reliability (050 and below)
000 050 Low Reliability
050 070 Moderate Reliability
070 090 High Reliability
090 100 Outstanding
Reliability
Table 43 Reliability Analysis
Based on table 43 there are five constructs directive supportive
participative achievement-oriented and motivation level shown Cronbachrsquos Alpha
values of 0865 0914 0970 0974 and 0883 respectively None of constructs
confirm low reliability The high Cronbachrsquos Alpa values for all establish contain
that they are inwardly uniform That means all element of each establishes are
measuring the identical content creation In the nutshell the higher the Cronbachrsquos
Alpha value of a construct the higher the reliability is of measuring the same
construct
Const
ructs
Sample
Size(n)
No
of Items
Cronbachrsquos
Alpha (a)
Type
Direc 100 5 0865 High Reliability
36
tive
Supp
ortive
100 5 0914 Outstanding
Reliability
Partic
ipative
100 5 0970 Outstanding
Reliability
Achi
evement
100 5 0974 Outstanding
Reliability
Level
of Staff
Motivation
100 10 0883 Outstanding
Reliability
Table 44 Reliability Test
45 CORRELATION MATRIX
Correlation analysis was used to conclude and decide relationships between
two variables measured Toward this end Pearson correlation test was used to
diagnose whether leadership styles and motivation level are relevant to each other
Table 44 presents the correlation matrix results
Table 44 shows the relation of independent variables with motivation level
For finding the relation significant level plt 005 and plt 001were chosen
The value of correlation coefficient r for directive leadership style is 0356
with plt 005 which show a moderate relationship with the level of staff motivation
It is found that the value of correlation coefficient r for supportive leadership
style is 0369 with plt 001 show a strong relationship with the level of staff
motivation
Participative leadership style carry correlation coefficient value r of 035 2
with plt 005 which show a moderate relationship with the level of staff motivation
For achievement oriented leadership style the coefficient valuer is 0430
with plt 001 which show a strong relationship with the level of staff motivation
37
Correlation is significant at the 001 level (1-tailed)
Correlation is significant at the 005 level (1-tailed)
Constructs Directive Supportive Participative Achievement Motivation
() () () ()
Directive 1 0691 0717 0799 0356
0000 0000 0000 0012
() () ()
Supportive 1 0877 0676 0369
0000 0000 0009
() ()
Participative 1 0736 0352
0000 0012
()
Achievemen
t
1 0430
0022
Motivation 1
Table 45 Correlation between leadership styles and the level of staff
motivation
46 REGRESSION ANALYSIS
In this study multiple regression analysis was applied Each variable from
factor scores were used in the analysis Table 45 shows the results of multiple
regression analysis of the research The findings showed that leadership styles were
not significant and negatively correlate with level of motivation of staff The R2 =
38
0184 indicates that 1840 of the variance in variable level of motivation of the
staff (dependent variable) can be explained by leadership styles
Beta coefficient the achievement oriented has the highest B β =0225
followed by supportive leadership style β = 0111 directive β =0024 and the lowest
is participative leadership style is β = - 0003That means one unit increase in
directive leadership style will lead to 0024 increase in the level of motivation for
supportive leadership style one unit increase will lead to 00111 increase in the level
of motivation one unit increase in participative will lead to -0003 change in the
level of motivation of staff and one unit increase in achievement oriented will lead
to 0225 increase to the level of motivation of staff The findings explain that the
components of the leadership styles do not explain the level of motivation of the
staff
Instruction
R2=0184
Adjusted R2=0103 F= 2499 p lt 005
Dependent Variable Level of staff Motivation
Unstandardised
Coefficients
Standardise
d
Coefficient
Model B Std Error Beta t Sig
(Constant) 2268 0446 5430 0000
Total Score Directive 0024 0186 0031 0144 0984
Total Score Supportive 0101 0177 0161 0691 0585
Total Score Participative -0003 0191 -0055 -0020 1082
Total Score Achievement 0225 0170 0312 1456 0210
39
Table 46 Multiple Regression Analysis (n=50)
40
Chapter 5
CONCLUSION AND RECOMMENDATION
51 INTRODUCTION
This chapter target to discuss the outcome shown in the previous chapters by
setting against them with those finding principles and earlier investigation in the
common field Moreover the investigationrsquos confines and recommendations for the
future research and practice are shown in this chapter
52 DISCUSSION OF FINDING
The objectives of this investigation were to determine the relationship
between leadership style and motivation level It is a study of Apple Incorporation
The outcome of this investigation gives that the leadership styles are supported to the
level of staff motivation The independents variables had correlation with the level of
the staff motivation that is illustrated in Table 42 in the preceding chapter
Based on the analysis of the research (Sample the leadership styles of the
manager of the Apple Incorporation) is significant with the leadership style which
has been practiced by Chief Executive Officer of Apple Incorporation in the District
41
of Johor Bahru Johor James Liow 1992) Analysis from the research found that the
most dominant leadership is achievement oriented followed by supportive directive
participative and achievement oriented
In discussing the results the researchers prefer to discuss each hypothesis
separately in order to get an accurate and complete perceptive of the relationship
between leadership style and motivation level
The results revealed that the respondents perceived the all four leadership
styles of the manager have relation with their level of motivation towards their jobs
Furthermore the results revealed that there is significant relationship between
leadership style and motivation level
What is remarkable here is that this findings correlates strongly with the
arguments that say that relationship between leadership style and motivation level
can be both influential and no influential with staffrsquos motivation and his or her
leadership styles depends on his or her choice of the style that suits the situation or
the company
For example the researchers of University Malaya claimed that the
leadership styles of leader had relationship with staffrsquos motivation but depending on
their jobs according to the job description and the organizational chart that informs
employees what when and how tasks should be done
53 LIMITATION OF STUDY
One of the limitations in research includes lack of adequate information on a
particular subject Research equipments are very hard or expensive to acquire leading
to formulation mere assumptions Another hindrance is poor or inaccessibility to the
region of study
Some of the limitations of doing a research include access of information
availability of enough resources and time management The availability of experts in
42
editing and guidance may also be minimal where support from friends or
organisation may not be enough
The limitations of the study are those characteristics of design or
methodology that impacted or influenced the application or interpretation of the
results of your study They are the constraints on generalizability and utility of
findings that are the result of the ways in which you chose to design the study andor
the method used to establish internal and external validity
Another limitation related to building the evidence about ldquosurvival of
consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin
spiritrdquo Not knowing all of your extended family members limits your ability to
verify statements communicated by the Medium When information related to a
discarnate is not verified this result could be related to the sitterrsquos limitations but it
may also be related to the Medium These challenges however highlight the
limitations of spirit communication and in general further highlights the complexity
of studying the ldquoA study of Apple Incorporationrdquo
Limitations in research methods vary depending on the type of method used
and how it was conducted They include language barriers you might want to do a
research on something that is in a language which you do not understand and the
production of a translator is not available You might also be short of the research
materials and others are not immediately available among others
Limitations are influences that the researcher cannot control They are the
shortcomings conditions or influences that cannot be controlled by the researcher
that place restrictions on your methodology and conclusions Any limitations that
might influence the results should be mentioned
54 SUGGESTIONS FOR FUTURE RESEARCH
From this research the researcher recommends a several means that could be
taken to improve staffrsquos motivation by concentrating on leadership styles
43
According to Marketing minds (2012) Apple Inc uses the Apple brand to
compete across several highly competitive markets including the personal computer
industry with its Macintosh line of computerslaptops and related software the
consumer electronics industry with products such as the iPod digital music
distribution through iTunes Music Store the smart phone market with the Apple
iPhone magazine book games and applications publishing via the AppsStore for
iPhone and the iPad tablet computing device and movie and TV content distribution
with Apple TV The company is also establishing a very strong marketing presence
relative to the rival (Google) in the advertising market via its business Apps and iAd
network Steve Jobs the co-Founder of Apple described the company as being a
mobile devices company largest in the world as their revenues are bigger than
Nokia Samsung or Sonys mobile devices business
The story started two months ago when Google released its first smart phone
This new smart phone made by a Taiwanese company called HTC and the phone
called Nexus One After three weeks Apple Company said is going to sue the
manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC
The company which has been releasing iPhone since 2007 believes that HTC
illegally used 20 patents of Apple These patents are related to user interface
architecture and hardware of iPhone Apple Company filed a lawsuit in US District
Court in Delaware and an objection presented to the International Trade Commission
in USA too
In response to these accusations made by Apple Company against HTC
company The HTC denied Applersquos allegations and declared to fight the suit In other
response HTC said it has been making phones for a far longer time than Apple
including a touch screen device called the XDA that predates the iPhone by about 5
years
Implications
The implications here appear to be that HTCrsquos technological primary somehow goes
against Applersquos claims that the company violated 20 of its patents And while itrsquos
certainly possible that that might be the case itrsquos hard to accept that argument
without a list of patents to back it up
Patents
44
Here some of the patents that Apple Company accusing HTC Company used them
for its new Nexus phone manufactured for Google They are Multi-touch Screen
Multifinger gestures device integration and multitasking accelerometer patents
What is Android Android is a software installed in the mobile devices that includes
an operating system middleware and key applications The Android SDK provides
the tools and APIs necessary to begin developing applications on the Android
platform using the Java programming language
Terminology
Today in the market consumer have a lot of options for every product
whether it be an IT product or Home PCs or consumer durables or a FMCG product
This study may be helpful for company to know about the factors affecting the
consumer behavior and patterns of the consumer It may also be helpful to know the
specific requirement of customer so that the customer can be easily satisfied
Moreover this study helps to know the buying habits and patterns of customer The
study will help the company to understand the relationship that a consumer have with
their Apple product It will help to ascertain the reason which makes the undisputed
leader in almost every segment in which they operate
All Apple Professional Development facilitators are educators themselves
That gives them a unique view they know whatrsquos important in the classroom so they
can ensure that you learn about your Apple products and how they can best serve you
and your students We have created workshops in the following categories
These curriculum-focused workshops help teachers apply their skills with
Apple products to specific areas and disciplines to produce effective personal
learning for their students
Focused on technology skills these foundational workshops help teachers
become confident and comfortable integrating Apple products into their teaching
strategies
These workshops for school leaders and Education decision-makers focus on
issues important to success such as visioning and planning
Our research investigated the role of social norms in an extended theory of
planned behavior (TPB) in the explanation of prostatecolorectal cancer screening
(CS) intention and the prediction of CS uptake among men
45
Apple is well known for giving its customers things that they need but didnt
know they needed until the product shipped In that spirit Apple is in a unique
position to make further gains with that philosophy especially as other companies
pull back reduce RampD or get out of some markets completely
I written before about how Apples financial position gives it a unique
competitive advantage over the competition That discussion pointed to how Apple
can pay cash for components get to the front of supplier delivery schedules then
through volume drive prices down putting extreme price pressure on the
competition while they develop the next generation with RampD dollars
Even as Apple does this they are mindful of their brand Selling cheap
products doesnt sit well with Apple and they definitely dont want to undercut or
cannibalize other product lines
So if one asks the question about what Apple can deliver in a time when
customers are watching every penny its silly to envision a cheaper stripped down
version of a product thats already doing well Instead as Apple ponders how to
deliver new products to cost conscious customers the company tends to think about
holes in the market that can be exploited with their technology -- but which dont
undercut current products
There are other considerations as well For example the iPod touch doesnt
have a camera or an FM radio Other than the CPU it doesnt radiate and can
therefore be used in corporate or government environments that would otherwise
forbid a device that could be a security concern Our fantasies often neglect to
consider such things Because people expect to use their iPhone anywhere that
device has a different set of design constraints
Availability of multi-modal logistics services has been introduced and
occupational safety and health management system elaborated The DTPB can
provide a useful framework for evaluating interventions to increase logisticians
motivations to safety performance The overriding aim of this study was to design
and pilot test a questionnaire for subsequent use in a large-scale survey This study
describes the early stages of a research questionnaire development and a pilot study
The main results of this pilot study that the questionnaire proved to be reliable and
the analysis although preliminary provided strong support for the predictive power
of the DTPB The evaluation led to minor changes in the questionnaire Currently
46
the relevant literature surrounding the DTPB reveals a lack of research that utilizes
empirically validated theories in the field of logistics safety There is therefore a need
to consider more practical issues that emerge when applying the theory As is often
the case with the DTPB questionnaire the participants thought the questionnaire was
rather long This is important given that lengthy questionnaires can impact on data
quality through reduced completion rates due to factors such as lowered participant
motivation The length of the questionnaire could be accommodated thereby
encouraging participation Another comment levied at the DTPB questionnaire is that
it appears rather repetitive Indeed responses received in the present context included
wersquove answered that already Alternatively it may be better to group the outcomes
and behavioural belief statements and address the issue of similarity
Although the key purpose of this study was to develop and pilot a
questionnaire and not to generalize its findings it is of interest to note that the
occupational doctors advice has significant relationship to safety performance One
possible reason is that occupational safety and health information is not easily
available thereby increasing the reliance of the workers on the occupational doctors
advice This finding together with the significant influence of peer culture within the
DTPB framework would seem to strengthen the view that increasing exposure of
logisticians to occupational safety and health may encourage more positive
subjective norms and implies that contact with occupational doctors may encourage
the logisticians to work safely
Deeper interpretation suggests that peers causal attributions regarding safety
performance in their workplace may exert a comparatively strong influence over
logisticians991257 safety It also adds weight to the suggestion that occupational safety
and health training should form part of the logistics company991257s annual training plan
and as such supports the view that occupational safety and health intervention
programmes are required
He findings from questionnaire pilot test seem to corroborate previous
research by suggesting that subjective norms is a key issue to be addressed in any
occupational safety and programme as is the case of the logistics sector The result is
in line with the results reported by Hamilton and White Paris and Van den Broucke
and Fogarty and Shaw who found subjective norms to be important in affecting
adoption of a system As such it would seem that efforts should be made to enhance
knowledge and in particular to highlight the benefits of safety performance for both
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
v
TABLE OF CONTENTS
CHAPTER TITLE PAGE
DECLARATIONii
ABSTRACTSiii
Table of Contentsv
LIST OF TABLESvii
LIST OF FIGURESviii
1 INTRODUCTION1
11
Background 1
12 Problem statement8
13 Significant of the Study10
2 LITERATURE REVIEW14
21 Definition and motivation theory14
22 Definition concept and Leadership Theory16
23 Path Goal Theory17
24 Need for Achievement Theory20
25 Directive Leadership Style21
26 Supportive Leadership Style22
27 Participative Leadership Style23
28 Achievement Oriented Leadership Style25
29 Relationship between Leadership Styles and Motivation26
3 METHODOLOGY27
31 Research Design27
vi
32 Population and Sampling Technique28
4 RESEARCH FINDING29
41 Response Rate30
42 Descriptive Demographic Profile30
43 Descriptive Analysis31
44 Reliability Analysis35
45 Correlation Matrix36
46 Regression Analysis37
5 CONCLUSION AND RECOMMENDATION40
51 Introduction40
52 Discussion of Finding40
53 Limitation of Study41
54 Suggestions for Future Research42
55 Conclusion47
6 REFERENCES48
Appendices 51
vii
LIST OF TABLES
TABLE NO TITLE PAGE
41 Demographic Profile
30
42 Leadership style
32
43 Reliability Analysis 35
44 Reliability Test 35
45 Correlation between leadership styles and the level of staff motivation 37
46 Multiple Regression Analysis 38
viii
LIST OF FIGURES
FIGURE NO TITLE PAGE
31 Required Sample Size
1
1
CHAPTER 1
INTRODUCTION
11 BACKGROUND
Its ironic that when you ask leadersmdasheven good onesmdashwhat constitutes
leadership you often get vague disparate and vapid responses Youd think that of
all people this population would offer crisp and concrete definitions of their own
crucial work Instead you get references to energizing visioning pathfinding
modeling and a dozen other tangents of real leadershipmdashbut almost no reference to
the central task of leaders influencing
This is especially disconcerting in an era where Fortune 500 companies are
crumbling under the weight of financial strain and once powerful and confident
leaders are crawling to Washington begging for bailouts The vast majority of todays
crises are the natural consequence of ineffective or misdirected influence Either
leaders have been incapable of influencing their employees to create value for
customers (eg the US auto industry) or theyve exerted influence that has driven
2
employees to unconscionable behavior bringing the global economy to its knees (ie
the financial sector) Today more than ever we ought to see clearly that leadership
isnt a combination of fuzzy concepts and proclivities Leaders are responsible for
intelligently and ethically influencing behavior in a way that creates value
Fortunately not all leaders are missing the mark I recently met one of the
few leaders who in my experience has a concrete expression of leadership on the tip
of his tongue Tim Tassopoulos chief operating officer of Chik-fil-A says it this
way Leadership is intentional influence
I couldnt agree more For 20 years my colleagues and I have worked with
leaders to help them increase their capacity for influencing change But it came as a
surprise to us that prior to helping them learn how to influence we had to draw their
attention to it as their core work
Tim on the other hand understands that it all comes down to whether one of
his 50000 front-line associates with a few discretionary minutes decides to lean
against a wall or walk out to the dining area and clean tables Tims success or failure
as a leader does not come down to whether he is charismatic visionary or
inspirational It comes down to whether at the end of the day people behave in ways
that improve results Period
With that said the second biggest problem leaders face is that few of them
have any systematic way of even thinking aboutmdashmuch less practicingmdashinfluence
Oh we complain about it a lot All leaders can point to dysfunctional political
unproductive behaviors in their organizations For example
Fiefdoms Most leaders complain that people in their companies put the
interests of their department over the interests of the company In one Fortune 500
company the training department encouraged a vendor to sue another division of the
company to prevent that division from cutting separate deals with the vendor which
would have threatened the training departments monopoly
Compliance In US hospitals 2 million patients will be infected this year by
the very caregivers who are trying to heal them An enormous percentage of these
infections could be avoided if leaders could just find a way to influence people to
wash their hands consistently Compliance rates today hover somewhere between
30 and 50
Silence More than 90 of respondents in a recent study we conducted at
VitalSmarts reported they are currently working on a cross-functional initiative that
3
they are certain will fail Our research showed that the primary cause of these failures
is silence People see lots of problems in their initiatives but they work in
organizations where its not OK to speak up about them Our study found that this
pattern of problem behavior is a root cause of more than 85 of project failures
Given that few leaders can even define leadership its no surprise that their
performance is mediocre at best We recently studied the successes and failures of
more than 1000 leaders from 50 global companies to influence strategically critical
behavior change in their companies We were stunned to discover that fewer than 1
in 20 had any evidence of success in spite of their belief that change was crucial As
we combed through the data some key insights emerged that help us understand why
so few leaders either grasp or exert influence well
Leaders confuse talking with influencing Many leaders think influence
consists of little more than talking people into doing things Its no wonder most
influence efforts start with PowerPoint presentations But profound persistent and
overwhelming problems demand more than verbal persuasion Anyone whos ever
tried to talk a smoker into quitting knows theres a lot more to behavior change than
words
Leaders make the same mistake when they publish platitudes in the form of
Mission and Values statements give a few speeches on why these values are crucial
and then assume their job is done
Leaders believe in silver bullets When leaders actually attempt to influence
new behavior its common for them to look for quick fixesmdashto fall into the trap of
thinking that deeply ingrained bad habits can be changed with a single technique
The failure mode is to rely on any single approach
Some host star-studded retreats Others hand out inspiring posters and color-
changing mugs and think people will line up for change Still others believe its all
about incentives and so they tinker with the performance-management system or tie
new behaviors to executive bonuses The research shows that when leaders rely on
just one simple source of influence to drive change they almost always fail
In the future Ill use this column to share what weve learned from leaders
who dont suffer in ignorance about influence Over the past 20 years my colleagues
and I have sought out and studied a different kind of leader Weve tried to find those
who had remarkable abilities to influence changemdashrapidly profoundly and
sustainably
4
Weve studied up close the methods used by one remarkable influencer who
mdashwith no formal authoritymdashhas changed behavior in thousands of US hospitals
Weve looked first hand at one influencer who has saved 5 million lives from AIDS
mdashsimply by influencing behavior change in a country of 60 million people We
worked with a corporate chief who within 12 months influenced deeply entrenched
habits in employees with an average of 26 years tenure
What weve learned is that when you know what youre doing change can
happen relatively quickly And it all starts with gaining greater clarity about what
leadership really means then finding a way of thinking about the fundamental
principles of influence
Leaders lack a theory of influence Very few leaders can even answer the
question How do you change the behavior of a large group of people And yet
this is what theyre ultimately paid to do It isnt just about making a decision its
about getting people aligned to execute the decision And this means influence
Imagine discovering just as the anesthesia is taking effect that your heart surgeonmdash
the one hovering over your chest with a scalpelmdashis working off a gut hunch about
how to conduct a bypass Unless leaders become articulate about a repeatable and
effective way of influencing profound rapid and sustainable behavior changemdash
theyll continue to rack up predictably high failure rates at leading change
Leaders act as if its not their job to address entrenched habits Most leaders put a
great deal of time into crafting strategy selecting winning products and engaging
with analysts shareholders and major customers But few realize the success or
failure of their grand schemes lies in influencing the behavior of the hundreds or
thousands of people who will have to execute the big ideasmdashtheir employees
By contrast the most influential leadersmdashthe 5 who succeed consistently at
influencing profound and essential behavior changemdashspend as much as half of their
time thinking about and actively influencing the behaviors they know will lead to top
performance The 95 who dither and fail tend to delegate what they dismiss as
change management to others most often leaders in human resourcesmdashwho often
lack the credibility to influence real change The average leader spends little if any
of his or her time on active efforts to create behavior change Consequently nothing
changes
Performance is a function of the three factors acting together Ability has to
do with whether a person can do a task Motivation is a measure of whether a person
5
wants to do it Opportunity is about accessibility a person canrsquot do a task if she is not
given a chance or if she is denied access to necessary resources or amenities
This framework ndash looking at human performance as being influenced by
multiple factors ndash reflects the difficult and variable nature of our work today All of
these factors must be supported by the work environment in order for peoplersquos best
work to occur So how can the workplace help
According to Judith Heerwagen a former scientist with the Pacific Northwest
National Laboratory who is now a program expert with the General Services
Administration productivity and the workplace are related in these ways
In this section we discuss what motivation is and why it is important and
how motivation affects behaviour human relations and performance Motivation is
defined as ldquothe intention of achieving a goal leading to goal directed behaviour
When we refer to someone as being motivated we mean that the person is trying
hard to accomplish a certain task Motivation is clearly important for someone to
perform well However motivation alone is not sufficient
Ability is having the skills and knowledge required to perform the job is also
important and is sometimes the key determinant of effectiveness Finally
environmental factors having the resources information and support one needs to
perform well are also critical to determine performance
ldquoA building can affect opportunity by providing equitable access to
conditions that reduce health and safety risks equitable access to amenities and
compensatory design options where inequities exist and are difficult to eliminate
entirelyrdquo
ldquoA building can positively affect ability by providing comfortable ambient
conditions by enabling individual control and adjustment of conditions and by
reducing health and safety risks Negative impacts on ability to do work are
associated with conditions that are uncomfortable distracting hazardous or noxious
ldquoA building can positively affect motivation by providing conditions that
promote positive affective functioning psychological engagement and personal
control Moods create the lsquoaffective contextrsquo for thought processes and behaviors and
are directly tied to motivation
Motivation is the internal process leading to behavior to satisfy needs
6
Have you ever wondered why people do the things they do The primary
reason people do what they do is to meet their needs or wants The process people go
through to meet their needs is
Need rarrMotive rarrBehaviour rarrSatisfaction or Dissatisfaction
What makes employees willing to ldquogo the extra milerdquo to provide excellent
service market a companyrsquos products effectively or achieve the goals set for them
Answering questions like this is of utmost importance to understand and manage the
work behaviour of our peers subordinates and even supervisors As with many
questions involving human beings the answers are anything but simple Instead
there are several theories explaining the concept of motivation
Performance = motivation x ability x environment
According to this equation motivation ability and environment are the major
influences over employee performance Performance is a function of motivation
ability and the environment in which you work Zappos seems to be creating an
environment that encourages motivation and builds inclusiveness The company
delivers above and beyond basic workplace needs and addresses the self-
actualization needs that most individuals desire from their work experience CEO
Tony Hsieh believes that the secret to customer loyalty is to make a corporate culture
of caring a priority This is reflected in the companyrsquos 10 core values and its
emphasis on building a team and a family During the interview process applicants
are asked questions relating to the companyrsquos values such as gauging their own
weirdness open-mindedness and sense of family Although the offer to be paid to
quit during the training process has increased from its original number of $400 only
1 of trainees take the offer Work is structured differently at Zappos as well For
example there is no limit to the time customer service representatives spend on a
phone call and they are encouraged to make personal connections with the
individuals on the other rather than try to get rid of them
Although Zappos pays its employees well and offers attractive benefits such
as employees receiving full health-care coverage and a compressed workweek the
desire to work at Zappos seems to go beyond that As Hsieh would say happiness is
the driving force behind almost any action an individual takes Whether your goals
are for achievement affiliation or simply to find an enjoyable environment in which
to work Zappos strives to address these needs
7
Although Zappos has over 1300 employees the company has been able to
maintain a relatively flat organizational structure and prides itself on its extreme
transparency In an exceptionally detailed and lengthy letter to employees Hsieh
spelled out what the new partnership with Amazon would mean for the company
what would change and more important what would remain the same As a result of
this type of company structure individuals have more freedom which can lead to
greater satisfaction
The topic of motivation plays a central role in the field of management as it
is one of the most popular management topics Motivation derives from the Latin
word for movement and it has been widely acknowledged as a critical determinant
of our behavior Motivation affects how and to what extent we utilize our skills and
abilities Unmotivated employees are less willing to be cooperative and supportive
and they may decrease work effort time on the job productivity and performance
Thus we need to motivate employees to boost productivity Jeff Taylor founder of
Monstercom said that to be successful you have to be able to motivate others To
this end researchers are studying the factors that energize direct and sustain work-
related behavior and you will learn about their motivation theories in this chapter
Despite their difficulties because they canrsquot simply buy motivation
organizations are designing incentive systems to motivate employees Self-
motivation is one of the most important skills companies look for when hiring Thus
your ability to motivate yourself and others is critical to your career success and the
goal of this chapter is to increase your ability to do so
Based on the expiratory study done by most of the staff they consented with
the statement that the level of motivation is equivalent with the leadership styles of
the mangers
Be a yardstick of quality Some people arent used to an environment where
excellence is expected by Steve Jobs
8
12 PROBLEM STATEMENT
Motivation is defined as the process that initiates guides and maintains goal-oriented
behaviors Motivation is what causes us to act whether it is getting a glass of water
to reduce thirst or reading a book to gain knowledge The act or process of giving
someone a reason for doing something and it is also called as the act or process of
motivating someone Motivation is a desire or willingness to do something
enthusiasm It is a force or influence that causes someone to do something There are
three major components to motivation activation persistence and intensity
All levels of management perform these functions but the amount of time a manager
spends on each function depends on the level of management and the needs of the
organization Managers just dont go out and haphazardly perform their
responsibilities Good managers discover how to master five basic functions
planning organizing staffing leading and controlling
A manager needs to be a good leader While a manager organizes and plans the good
leader must also inspire employees with a vision for the organization A manager
needs to be an effective communicator and liaison between employees customers
and other managers of the organization A manager needs to be an effective
negotiator When organizations are developing or undergoing change the manager is
often required to negotiate with competitors contractors suppliers and employees
A manager must act as a figurehead that reinforces the mission and vision of an
organization to employees customers and other stakeholders
Leadership has a direct cause and effect relationship upon organizations and their
success Leaders determine values culture change tolerance and employee
motivation They shape institutional strategies including their execution and
effectiveness Leaders can appear at any level of an institution and are not exclusive
to management Successful leaders do however have one thing in common They
influence those around them in order to reap maximum benefit from the
organizationrsquos resources including its most vital and expensive its people Libraries
9
require leadership just like business government and non-profit organizations
Whether a public special or academic library that libraryrsquos leaders directly affect
everything from patron experience to successfully executing stated missions
including resource allocation services offered and collection development strategies
In fact the influence of leaders and their effectiveness in moving people to a shared
vision can directly shape the libraryrsquos people its materials how patrons use or
interact with them and whether or not that experience is beneficial With leadership
potentially playing such a vital role in the success of information centers and patron
experiences it is useful to consider the different types of leaders and their potential
impact on libraries as organizations
Current leadership theories describe leaders based upon traits or how influence and
power are used to achieve objectives When using trait-based descriptions leaders
may be classified as autocratic democratic bureaucratic or charismatic If viewing
leadership from the perspective of the exchange of power and its utilization to secure
outcomes leaders are situational transactional or transformational Understanding
these different tropes can provide a vocabulary for discussion that can lead to
meaningful desired results It bears noting that not all leaders are created equal and
leadership quality may vary enormously across industries or simply within an
organization In addition identifying an individual leaderrsquos style is central to
evaluating leadership quality and effectiveness especially as it relates to
organizational goals Below is a brief examination of each common leadership style
listed above and their potential impact on a group as well as their relative usefulness
Leadership style impacts the organization by affecting employee morale
productivity decision-making speed and metrics Successful leaders carefully
analyze problems assess the skill level of subordinates consider alternatives and
make an informed choice By choosing the most appropriate leadership style for the
situation an effective leader provides a lasting impact Leaders establish a clear
distinction between subordinates and superiors
When leaders use a coaching style instead subordinates feel safer and encouraged to
focus on their own development which ultimately helps the company for the long
term by increasing employee morale retention and satisfaction A leader engages
10
with employees to figure out the best way to accomplish the companyrsquos strategic
goals This includes decreased errors minimized waste and increased customer
satisfaction Participative leaders run team-building exercises to promote cultural
awareness and diversity which can improve productivity by allowing the team to
recognize each otherrsquos strengths and value
13 SIGNIFICANT OF THE STUDY
There are a number of different styles of leadership and management that are
based on different theories The individuals style will be use based on a combination
of their beliefs values and preferences as well as the organizational culture and
norms which will encourage some styles and discourage others
Different motivational theories can directly impact an employeersquos
contribution to the overall success of an organization Additionally motivational
theories can influence the behaviors and leadership methods within an organization
The result of employee motivation combined with leadership theories will influence
employee satisfaction This article will review factors that are directly attributed to
employee satisfaction
According to Watkiss (2004) motivation is the way to drive person into
doing something Much of the driven are the thought of a potential reward or a
consequence of not doing something Motivation is the forces the people do
something this is a result of the individual needs being satisfied (or met) so that
individual has the inspiration to complete the task Motivation refersto the initiation
direction intensity and persistence of human behaviour Based on the definition of
Watkiss (2004) it can be concluded that the motivation is the idea and initiative to
encourage and drive the individual to do something or to performance better jobs
Ormrod (2003) stated that the main reason of existence for organizations is not
merely to survive but also to gain profit and the companies enable to competitive
11
weather in locally or globally In order to achieve these missions companies have to
satisfy the employees who are considered asa cornerstone in many companies Thus
the employees would have a high morale self-esteem and also feel comfortable
toward the place where they work in However it is hard to argue that a motivated
workplace means that the organizations would get high performance or maybe
would increase revenue However managers is necessary to take actions in order to
satisfy employees and thereby it is suppose to increase the employeersquos motivation
After increasing motivations the employees will work harder and feel that they are
responsible to achieve all targets and goals that ordered by supervisors In other
words mean that employees would be fell that the organization as belong to them
For an instance motivation in the education process can have many effects on
how students learn and their behaviour to the course matter (Ormrod 2003) It can
direct behaviour toward particular goals and lead to increased effort and energy
It also can help the organization involved in determining the level of it It is
to help the managers to find his or hers leadership styles and increases the leadership
qualities Leadership is a fundamental aspect of the human condition Leadership
today is more difficult and more necessary than before The health and growth of any
organization rises and falls on leadership Studying leadership will make us better
followers Leadership skills can be learned in a systematic and thorough way
14 BACKGROUND OF THE APPLE INC
Apple started in 1976 as a computer company In the last decade however
Apple has expanded into a very intricate company that specializes in much more than
just computers In 2001 Apple broke the barrier with the iPod eventually becoming
the dominant market leader in music players As well Apple joined the phone
industry in 2007 with the iPhone which has also been widely successful
12
Apple is a consumer goods company and therefore evaluating its value
requires understanding its products and consumers This can be very difficult
because Apple competes with many different companies throughout the different
industries it takes part in
Apple has established a unique reputation in the consumer electronics
industry One of the most unique things about Apple is that it has a very strong
customer base This is extremely important in understanding Apple
Apple is probably the most well-known company when it comes to the
making of technology that is cutting edge and something that everyone wants to have
in their possession Apple Computer first came to be a company in 1976 when Steve
Jobs and Steve Wozniak when they released the Apple I and was located in
Cupertino California These two young men dropped out of college and were often
viewed as outcasts in most of the places that they were at including schools which
could have been the reason that they dropped out of college As most people have
heard Apple really started in the basement or garage depending on who the person
talks to rather than at some expensive business location Which is perhaps the reason
so many people were first intrigued by the brand and could be the reason that the
computers were such a success they were created by guys that knew what they
wanted and passed this on to the rest of the world And what they wanted was
something that other people wanted as well
The first order that the two built is somewhat of an amazing feat that was the
beginning of the company After being introduced to one another they made a
working model of their computer and took it to a nearby computer store in order to
try to make it onto the market The owners of the store ordered fifty of the machine
that was to be fully assembled and ready to go which seemed to be an impossible
feat However they did succeed as they bartered and promised many IOUs to
companies to get the parts that they would need since they had no money to buy
these on their own They finished all fifty machines in thirty days and took them to
the store to sell which they received around five hundred dollars a piece for these
machines They were a hit with those that came to the store
Now Apple is a brand that most people automatically know all over the
world They are known for their innovative technology that is usually the first of its
kind on the market and something that all people love to own and make their lives a
bit easier with the advancements that they gave people The company continued to
13
stay on top of their game and improve upon their technology they produced such
things as the iMac which really did help to propel the company in the eyes of many
consumers
The first home computer with a GUI or graphical user interface was the
Apple Lisa The very first graphical user interface was developed by the Xerox
Corporation at their Palo Alto Research Center (PARC) in the 1970s Steve Jobs
visited PARC in 1979 (after buying Xerox stock) and was impressed and influenced
by the Xerox Alto the first computer ever with a graphical user interface Jobs
designed the new Apple Lisa based on the technology he saw at Xerox
With the 1984 Apple Macintosh Steve Jobs made sure developers created
software for the new Macintosh Computer Jobs figured that software was the way to
win the consumer over
14
CHAPTER 2
LITERATURE REVIEW
21 DEFINITION AND MOTIVATION THEORY
Motivation is internal and external factors that stimulate desire and energy in
people to be continually interested and committed to a job role or subject or to make
an effort to attain a goal
Motivation results from the interaction of both conscious and unconscious
factors such as the (1) intensity of desire or need (2) incentive or reward value of the
goal and (3) expectations of the individual and of his or her peers These factors are
the reasons one has for behaving a certain way An example is a student that spends
extra time studying for a test because he or she wants a better grade in the class
Motivation is also a feeling of enthusiasm or interest that makes you
determined to do something Motivation is the desire that fuels a person to do certain
things based on the wants and needs of a person If a person wishes to meet these
wants and needs then it necessitates him to motivate himself so that he can make
certain moves A person is unique and apart from another so his wants and needs
vary greatly from that of the other The same is true for the peoples levels of
motivation
The different wants and needs in every person vary in intensity based on the
focus goals and the total human psyche of the person This is why the motivation of
a person is unique despite having similar wants and needs with others
The decision to increase your motivation is the key to the bringing a greater
sense of it for yourself This can be done by putting greater focus on the things that
15
you want to achieve until you actually accomplish them The stronger your focus is
on the goal the greater the motivation will be
The truth of the matter is if you are unable to keep track of your goals it can
be generalized that you do not really desire to achieve it Motivation can come
naturally and no amount of inspirational talk will set you to action if you really are
not into taking the goal seriously
Setting goals that stir positive feelings within you are important to keep
yourself motivated Once you have found these focus yourself on being able to get a
hold of them There will be a lot of distractions so pick up at a comfortable pace and
make things happen
The definition of motivation involves the total understanding of the self
Receiving rewards is one reason for being motivated but beyond that is a set of
benefits that are more valuable than concrete rewards These can be enhanced work
output more productivity better work habits and an increased of understanding of
yourself
According to various theories motivation may be rooted in the basic need to
stay motivated in the face of challenges and negative people Setbacks and
unsupportive colleagues or friends will make you even more determined when you
know how to stay motivated avoid the criticism endless nagging and moaning of
those around you When you easily and effortlessly get things done you give people
little reason to criticize you In fact they are likely to give you more freedom to do
things your way start new projects with enthusiasm and stay motivated over time
When you can see things through to completion you will have renewed confidence in
your ability to succeed stop things getting any worse When you know how to be
highly motivated in a matter of seconds you can turn around situations you have
neglected in the past feel in charge of you life As you get more done with ease you
will have order where you used to have chaos You will know what you want and
feel compelled to move ahead and get it develop leadership skills and positively
affect those around you Your drive and enthusiasm will touch everyone you deal
with People will turn to you for leadership and guidance enjoy a more harmonious
home life Imagine hearing praise and gratitude for all the little things you get done
around the house You will enjoy a satisfying feeling of accomplishment at the end
of each evening eliminate problems while they are small You will deal with
potential problems and concerns sooner rather than later This habit alone will put
16
you back in control save money by getting things done on time You will eliminate
those late fees fines and charges that procrastinators waste their hard earned money
on put an end to regrets Become the kind of person who jumps on opportunities
And enjoy the excitement and passion you feel when you are giving 100
understand what motivates you and enjoy greater success When you discover your
unique motivation blueprint getting ahead will never be a mystery again You can
fire up your motivation engine whenever you choose to move ahead quickly in your
career When you can calmly and efficiently get your work done you position
yourself for more responsibility and a higher salary earn the respect of your boss and
colleagues As a dependable and productive member of the team people will
appreciate you and seek your valuable advice on important matters and Feel fantastic
about yourself As a motivated self-starter your self-esteem will soar you will
accomplish much more have greater success and live a full life
22 DEFINITION CONCEPT AND LEADERSHIP THEORY
In a research on leadership_(Stodgill(1974) has identified more than eleven
explanations on leadership which has different foundation Many definitions have
been identified by researchers for example Stoggil (1950) explained that leadership is
a process to influence people to achieve certain goals and target Tannembum amp
Massarik (1957) explained that A frame of reference Management
Science (October) 1-19t hellip)
Individuals are concerned not only with the absolute amounts of rewards they
receive for their efforts but also the praising from employer We lead when we
manage a football team or teach a classroom of children We lead our own children
when we are parents and we lead when we organize anything We certainly lead
when we manage projects or develop a new business We lead the moment we take
the first supervisory responsibility at work and we may lead even before we assume
official responsibility to do anything A vicar or preacher leads a congregation A
17
writer or visionary may lead when he or she puts pen to paper and creates a book or
poem or article which inspires and moves others to new thoughts and actions A
monarch and a president are both leaders So is a local councillor and so can be a
community fund-raiser A ruthless dictator is a leader So was Mother Theresa and
so was Mahatma Gandhi
We can find leadership in every sort of work and play and in every sort of
adventure and project regardless of scale and regardless of financial or official
authority And so given the many ways in which leadership operates it is no surprise
that leadership is so difficult to define and describe
Leadership is a process by which a person influences others to accomplish an
objective and directs the organization in a way that makes it more cohesive and
coherent Leaders carry out this process by applying their leadership attributes such
as beliefs values ethics character knowledge and skills
To inspire your workers into higher levels of teamwork there are certain
things you must be know and do These do not come naturally but are acquired
through continual work and study Good leaders are continually working and
studying to improve their leadership skills they are NOT resting on their laurels
The difference of staffsrsquo perceptions might be influenced by gender age
status academic qualifications work tenure educational level family background
interest and so on Itrsquos clear that the perceptions of staffs on their managerrsquos
leadership style can be influenced with so many factors and it plays an important role
is determining the climate success organization and the level of achievement of the
organization itself
23 PATH GOAL THEORY
The Path-Goal model is a theory based on specifying a leaders style or behavior that
best fits the employee and work environment in order to achieve goals (House
18
Mitchell 1974) The goal is to increase an employees motivation empowerment
and satisfaction so that they become productive members of the organization
Leadership concept that the subordinates accept a leaders behavior only so
far as they view it as resulting in immediate or future benefit Thus a leaders main
function is to clear a path to the realization of the subordinates goals he or she must
choose the behavior patterns that are most applicable in helping the subordinates get
what they want
Path-Goal is based on Vrooms (1964) expectancy theory in which an
individual will act in a certain way based on the expectation that the act will be
followed by a given outcome and on the attractiveness of that outcome to the
individual The path-goal theory was first introduced by Martin Evans (1970) and
then further developed by House (1971)
Leaders can take a strong or limited approach in these In clarifying the path
they may be directive or give vague hints In removing roadblocks they may scour
the path or help the follower move the bigger blocks In increasing rewards they
may give occasional encouragement or pave the way with gold
In fact leader should clarify the path so subordinates know which way to go
remove roadblocks that are stopping the things going there and Increasing the
rewards along the route There are four style of leadership which are supportive
directive participative and achievement-oriented leadership
Supportive leadership
Considering the needs of the follower showing concern for their welfare and
creating a friendly working environment This includes increasing the followers self-
esteem and making the job more interesting This approach is best when the work is
stressful boring or hazardous The leader make work pleasant for the workers by
showing concern for them and by being friendly and approachable It is most
effective in situations in which tasks and relationships are physically or
psychologically challenging Good relations are promoted with the group and
sensitivity to subordinates needs is shown
Directive Leadership
Telling followers what needs to be done and giving appropriate guidance
along the way This includes giving them schedules of specific work to be done at
19
specific times Rewards may also be increased as needed and role ambiguity
decreased (by telling them what they should be doing)
This may be used when the task is unstructured and complex and the follower
is inexperienced This increases the followers sense of security and control and
hence is appropriate to the situation
The leader informs her followers on what is expected of them such as telling
them what to do how to perform a task and scheduling and coordinating work It is
most effective when people are unsure about the task or when there is a lot of
uncertainty within the environment Specific advice is given to the group and ground
rules and structure are established For example clarifying expectations specifying
or assigning certain work tasks to be followed
Participative leadership
Consulting with followers and taking their ideas into account when making
decisions and taking particular actions This approach is best when the followers are
expert and their advice is both needed and they expect to be able to give it The
leaders consult with their followers by consulting with them before making a
decision on how to proceed It is most effective when subordinates are highly trained
and involved in their work Decision making is based on consultation with the group
and information is shared with the group
Achievement-oriented leadership
Setting challenging goals both in work and in self-improvement (and often
together) High standards are demonstrated and expected The leader shows faith in
the capabilities of the follower to succeed This approach is best when the task is
complex
The leader sets challenging goals for his followers expects them to perform
at their highest level and shows confidence in their ability to meet this expectation
It is most effective in professional work environments such as technical or
scientific or in achievement environments such as sales Challenging goals are set
and high performance is encouraged while confidence is shown in the groups ability
The path-goal theory by House(1971) also known as the path-goal theory of
leader effectiveness or the path-goal model is a leadership theory in the field
The original path-goal theory identifies achievement-oriented directive
participative and supportive leader behaviors
20
The directive path-goal clarifying leader behaviour refers to situations where
the leader lets followers know what is expected of them and tells them how to
perform their tasks
24 NEED FOR ACHIEVEMENT THEORY
Need for Achievement (n Ach) is the degree to which someone is motivated
to set and reach goals People with a high n Ach are usually driven to succeed for
internal reasons such as personal satisfaction rather than by external pressures
Personality trait characterized by an enduring and consistent concern with
setting and meeting high standards of achievement This need is influenced by
internal drive for action (intrinsic motivation) and the pressure exerted by the
expectations of others (extrinsic motivation) Measured by thematic appreciation
tests need for achievement motivates an individual to succeed in competition and to
excel in activities important to him or her
These individuals work hard to meet their goals and tend to take on tasks that
are moderately difficult to accomplish If they choose a goal that is too easy the
achievement is not very rewarding and if they chose something that is too difficult
success may not be obtainable Say someone with a high n Ach is just beginning to
set high standards for themselves in fitness They may aim to run a 5k (3-mile) race
but they would shy away from a longer race until they have become a more
experienced runner so they arenrsquot setting themselves up for failure
People high in N-Ach are characterized by a tendency to seek challenges and
a high degree of independence Their most satisfying is the recognition of their
achievements
21
25 DIRECTIVE LEADERSHIP STYLE
The directive leadership style is one of four leadership behaviours identified
by the path-goal theory of leadership Directive leadership is characterized by setting
clear objectives and rules for your subordinates and ensuring that your expectations
and directions are clearly defined and understood by your subordinates Directive
leadership may be advisable when subordinates are unskilled or inexperienced at a
complex task It may backfire if imposed upon highly skilled and experienced
employees who are extremely competent to perform the task
An instructional type of managerial style characterized by a leader who tells
subordinate staff what they are expected to do and how to perform the expected
tasks A directive leadership style might be helpful for a manager within a business
where their subordinate staff members have jobs that are not particularly specialized
and so they need more guidance to avoid uncertainty
Directive leadership is one of five models of leadership described by Bernard
Bass Directive leadership is a style of leading people in a business or project It is
probably the most common form of leadership existing in large businesses today It
is very common in traditional business and traditional cultures This style of
leadership consists of a manager or superior person directing subordinates to
complete or work on a task at hand The manager will tell the employee exactly what
to do and how to do it He or she will have specific standards and will demand that
they be met The manager leads with total authority The military is a good example
of directive leadership However in business it does not always work as well
Directive leadership does not allow an employee to reach their potential nor does it
allow the employee to express their independent thoughts or creativity
Directive leader is a leader who is very strict autocratic makes use of his
power of influence from his position to control reward and force the followers to
comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)
22
26 SUPPORTIVE LEADERSHIP STYLE
Supportive Leadership is one of the leadership styles found in path-goal
theory A supportive leader try to decrease employee stress and frustration in the
workplace This method is effective when your work tasks are dangerous tedious
and stressful but is not really effective if your work tasks are intrinsically motivating
because you dont need to be motivated to do the work
Supportive leadership is a kind of leadership where you listen to your
workers and help them out when they need help Supportive leadership is an opposite
of autocratic leadership and is much more successful in many fields of work But not
in all of course
The leadership style I use to follow is Supportive leadership because
according to me the followers are as important as task The goals can only be achieve
with the help of followers if followers are facing any problem either in their personal
life or under organization roof the affection of that problem can be clearly measured
from their task results Moreover I use self-made theory in my leadership which is
Get addict an achieve according to this a person can achieve anything but the
conditions is that the person must be addicted to it If followers are facing any
grievances they canrsquot be addicted towards achievement Supportive leader in my way
does not only mean handling grievances of followers but I call myself supportive
leader because I plan my tactics towards achieving a goal according to the followers
ability and skills moreover according to their willingness and motivation towards
work Supportive leadership is It leads people It doesnt drive them It involves
them It doesnt coerce them It never loses sight of the most important principle
governing any project involving human beings namely that people are more
important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive
leadership is working along with followers guiding them helping them instead of
working ahead of them Human beings are most important aspect of this type of
leadership According to me this leadership can be done effectively if leaders treat
followers as one who work with him rather work for him Being the basket ball
captain for two consecutive years I applied my leadership style and maintained a
team
23
Supportive leadership is a reference to a particular leadership style for
business As management styles became more complex in the 1970s and 1980s
theories began to grow up Businesses started looking not only at the techniques of
management but at the different types of leaders found in business and what
categories those leaders fell into By the 1990s concepts such as supportive
leadership had become widely accepted Supportive leadership is a naturally organic
and emotionally sensitive style like other styles it is especially useful in certain
circumstances but the company must adopt a culture that encourages such styles for
them to be effective
In supportive leadership the manager is not so interested in giving orders and
managing every detail as in giving employees the tools they need to work
themselves While delegation is a vital part of supportive leadership managers do
not simply assign tasks and then receive the results Instead they work through the
tasks with employees to improve skills and talent until the manager does not need to
worry about a task being done correctly and the employee is fully empowered in a
particular area
27 PARTICIPATIVE LEADERSHIP STYLE
Lewinrsquos study found that participative leadership also known as democratic
leadership is generally the most effective leadership style Democratic leaders offer
guidance to group members but they also participate in the group and allow input
from other group members In Lewinrsquos study children in this group were less
productive than the members of the authoritarian group but their contributions were
of a much higher quality
Participative leadership is a style of leadership that involves all members of a
team in identifying essential goals and developing procedures or strategies to reach
those goals From this perspective this leadership style can be seen as a leadership
style that relies heavily on the leader functioning as a facilitator rather than simply
24
issuing orders or making assignments This type of involved leadership style can be
utilized in business settings volunteer organizations and even in the function of the
home
Participative leaders encourage group members to participate but retain the
final say over the decision-making process Group members feel engaged in the
process and are more motivated and creative
One of the main benefits of participative leadership is that the process allows
for the development of additional leaders who can serve the organization at a later
date Because leaders who favor this style encourage active involvement on the part
of everyone on the team people often are able to express their creativity and
demonstrate abilities and talents that would not be made apparent otherwise The
discovery of these hidden assets help to benefit the work of the current team but also
alerts the organization to people within the team who should be provided with
opportunities to further develop some skill or ability for future use
One potential disadvantage of participate leadership is the time factor This
leadership style does often involve the need for more time before action is taken
This is only natural since the very nature of this leadership style means allowing
input from every member of the team However the extra time necessary for this
process often leads to decisions that ultimately benefit everyone to a greater degree
than faster decisions that are more limited in scope
Participative leadership also expands the range of possibilities for the team
When leadership styles that essentially leave all the direction and decision making in
the hands of one individual it is much more difficult to see a given approach from
several different angles When the leadership style encourages others to be involved
in the decision making process a given course of action can be approached from a
variety of perceptions This can often point out strengths or weaknesses to the
approach that would have gone unobserved and thus unresolved without this type of
participatory brainstorming and decision making
Effective participative leadership allows the talents and skills of all the team
members to be utilized in arriving at decisions and taking courses of action While
the team leader is usually still responsible for making the final decision this sharing
of functions within the team provide the perfect environment for everyone to provide
input that has the potential to make that final decision more well-rounded and
ultimately profitable for the company as a whole
25
28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE
Management which sets challenging goals assists in training emphasizes
improvement and expects the highest levels of performance
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
Achievement-oriented leaders always learn They always take risk They
never gamble (There is a difference) They always teach and mentor others They
understand that failure to adapt and change means death and destruction on a
competitive battlefield Either products are always changing or consumers are
changing so businesses must adapt or dieAchievement -oriented leaders put the
right people on the bus and go to great lengths to keep them there They never
change the deal with their employees (except to make it sweeter) They share
success They set stretch goals and achieve them It is fascinating to watch those
leaders work with their teams They are unstoppable
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
26
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION
There are a number of different styles of leadership and management that are
based on different theories The individuals style will be use based on a combination
of their beliefs values and preferences as well as the organizational culture and
norms which will encourage some styles and discourage others
Idealized influence describes managers who are exemplary role models for
associates Managers with idealized influence can be trusted and respected by
associates to make good decisions for the organization Intellectual Stimulation
describes managers who encourage innovation and creativity through challenging the
normal beliefs or views of a group Managers with intellectual stimulation promote
critical thinking and problem solving to make improvement of organization
performance
Inspirational motivation describes managers who motivate associates to
commit to the vision of the organization Managers with inspirational motivation
encourage team spirit to reach goals of increased revenue and market growth for the
organization Individual consideration describes managers who act as coaches and
advisors to the associates Managers with individual consideration encourage
associates to reach goals that help both the associates and the organization
27
CHAPTER 3
METHODOLOGY
31 RESEARCH DESIGN
A research design encompasses the methodology and procedures employed to
conduct scientific research The design of a study defines the study type (descriptive
correlational semi-experimental experimental review meta-analytic) and sub-type
(eg descriptive-longitudinal case study) research question hypotheses
independent and dependent variables experimental design and if applicable data
collection methods and a statistical analysis plan
The research design is also the framework for conducting the marketing
research project that clarified the necessary procedure in order to obtain the
information needed to solve all the marketing problem
In order to collect as much data as possible a combination of descriptive and
analytical research designs based on result from the questionnaire observation and
interview were used by the researcher to analyses the influence of leader on
competitive market concept of motivation in organization and the ways that human
performances on a job can be link with ability and motivation in Apple Inc
The method has been used is to distribute the questionnaire throughout the
staff in order to collect a better result The reason for choosing this method is
28
because this is the most effectives way to study the relationship between leadership
style and motivational level The raw data was analyze according to the research
objectives
32 POPULATION AND SAMPLING TECHNIQUE
The population of this study are all the staff from Apple Inc The population
chosen consider those who have had experiences working in such a high
technological company like Apple Inc The Sampling technique used in this research
was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the
south of Ireland
Figure 31 Required Sample Size
29
CHAPTER 4
RESEARCH FINDING
A questionnaire is a means of eliciting the feelings beliefs experiences
perceptions or attitudes of some sample of individuals As a data collecting
instrument it could be structured or unstructured
The questionnaire is most frequently a very concise preplanned set of
questions designed to yield specific information to meet a particular need for
research information about a pertinent topic The research information is attained
from respondents normally from a related interest area The dictionary definition
gives a clearer definition A questionnaire is a written or printed form used in
gathering information on some subject or subjects consisting of a list of questions to
be submitted to one or more persons
The method of questionnaire have some advantages of in Economy - Expense
and time involved in training interviewers and sending them to interview are reduced
by using questionnaires Uniformity of questions - Each respondent receives the
same set of questions phrased in exactly the same way Questionnaires may
therefore yield data more comparable than information obtained through an
interview Standardization - If the questions are highly structured and the conditions
under which they are answered are controlled then the questionnaire could become
standardized The disadvantages of questionnaire are respondentrsquos motivation is
difficult to assess affecting the validity of response
30
41 RESPONSE RATE
The laminated random sampling technique was used and a total of 100
samples size were selected out of 100 populations 100 questionnaires were received
that is representing 90 of response rate The sample size was reasonable and
beyond the target that we set early and exceed our expectation This is to allow
further analysis that was surpass the demand
42 DESCRIPTIVE DEMOGRAPHIC PROFILE
The demographic profile is in Table 41 The distribution of respondents
includes 65 male and 35 female The age of respondents was from below 30
years 35 45 between 30 to 40 years 20 between 40 to 50 years While for
years of experience 30 out of the 50 respondents that we carried out for
questionnaire have less than 5 years of experience 30 between 6 to 10 years 28
between 11 to 15 years and 12 have more than 16 years of experience
For the level of education 45 stand for those who have SPMMCEOthers 30 of
the respondents have STPMHSEDIPLOMA 18 of the respondents have degree
and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of
them are single 38 of the respondents are married and only 20 of them are
widowed
Demographic
Items
Frequency Percentage ()
Gender
Male 65 65
Female 35 35
31
Age
lt30 35 35
31-40 45 45
41-50 20 20
Length of Service
lt5 30 30
6-10 30 30
10-15 28 28
gt16 12 12
Education
SPMMCE 45 45
STPMHSE
DIPLOMA
30 30
Degree 18 18
Masterrsquos Degree 7 7
Status
Single 42 42
Married 38 38
Widowed 20 20
Table 41 Demographic Profile
43 DESCRIPTIVE ANALYSIS
32
Design of minimum maximum mean and standard deviation of each item
can be refer rend to the table 42 below Based on the table it reveals that the
minimum value for the directive leadership style is 1 and maximum is 5 In term of
mean and standard deviation of the directive leadership style are 257 413 1144
and 1336 respectively
For supportive leadership style the minimum mean will be 334 and the
highest are 444 For standard deviation is 0991 and 1386 respectively
For minimum value for participative leadership style will be 1 and the
maximum is 5 in addition to that the mean and standard deviation of the variable is
between 367 to 444 and 367 and 1040 and 1264 respectively
The achievement oriented leadership style the mean and standard deviation
of the variable is between 349 to 413 and 1021 to 1165
For motivation achievement based on individual perception the minimum
values of variable range from 1 to 2 and the maximum variable is 5 Mean and
standard deviation of the variable is between 253 to 459 and 0906 to 1335
Variableconstruct Mean Std Deviation
Directive 358 1145
1 He has the final word in the office
matters
373 1336
2 He emphasizes that all rules and
regulations
257 1144
3 He give clear explanations of what is
expected of other
365 1224
4 He give subordinates explicit
instructions for how to do their work
413 1246
5 He show interest in subordinatesrsquo
personal concerns
382 1306
Supportive 383 1190
1 He often mingle with the staff 373 1386
2 He often spent time as necessary to 444 0991
33
hear complaint from staff
3 Providing guidance without pressure
is the
key to being a good leader
362 1259
4 As a rule leaders should allow
subordinates
to appraise their own work
334 1072
5 Leaders should give subordinates
complete
freedom to solve problems on their own
401 1240
Participative 408 1110
1 He is very responsive and easy to be
invited to discuss
367 1264
2 He easily understood 413 1105
3 When things go wrong and he need to
create a strategy to keep a project or process
running on schedule he call a meeting to get his
employees advice
433 1046
4 To get information out He send it by
email memos or voice mail very rarely is a
meeting called His employees are then
expected to act upon the information
384 1040
5 He want to create an environment
where the employees take ownership of the
project I allow them to participate in the
decision making process
444 1096
Achievement Oriented 387 1103
1 He determines the duties of staff 391 1113
2 He describes the conditions and tasks
and clearly what is expected
349 1021
3 He explain the level of performance 382 1165
34
that is expected of subordinates
4 He give vague explanations of what is
expected of subordinates on the job
413 1107
5 He consistently set challenging goals
for subordinates to attain
401 1110
Motivation Level 345 1178
1 1 I feel annoyed when thinking about
the things I would like to do new work
459 0906
2 I am ambitious in my career 288 1233
3 I am energized when
people count on me for ideas
439 0947
4 When involved in group projects my
team membersrsquo problems are my problems
301 1211
5 I find pleasure in recognizing and
celebrating the accomplishments of others
290 1125
6 As a practice I ask people
challenging questions when we are working on
projects together
301 1211
7 I take delight in complimenting
people I work with when progress is made
411 1190
8 I find it easy to be the cheerleader for
others when times are good and when times are
bad
382 1179
9 Team accomplishment is more
important to me than my own personal
accomplishments
321 1327
10 When involved in group projects I
am inclined to let my ideas be known
253 1335
Table 42 leadership style
35
44 RELIABILITY ANALYSIS
According to Hinton (2004) recommended four cut-off points for steadiness
which includes outstanding reliability (090 and above) high reliability (070 ndash 090)
moderate reliability (050 ndash 070) and low reliability (050 and below)
000 050 Low Reliability
050 070 Moderate Reliability
070 090 High Reliability
090 100 Outstanding
Reliability
Table 43 Reliability Analysis
Based on table 43 there are five constructs directive supportive
participative achievement-oriented and motivation level shown Cronbachrsquos Alpha
values of 0865 0914 0970 0974 and 0883 respectively None of constructs
confirm low reliability The high Cronbachrsquos Alpa values for all establish contain
that they are inwardly uniform That means all element of each establishes are
measuring the identical content creation In the nutshell the higher the Cronbachrsquos
Alpha value of a construct the higher the reliability is of measuring the same
construct
Const
ructs
Sample
Size(n)
No
of Items
Cronbachrsquos
Alpha (a)
Type
Direc 100 5 0865 High Reliability
36
tive
Supp
ortive
100 5 0914 Outstanding
Reliability
Partic
ipative
100 5 0970 Outstanding
Reliability
Achi
evement
100 5 0974 Outstanding
Reliability
Level
of Staff
Motivation
100 10 0883 Outstanding
Reliability
Table 44 Reliability Test
45 CORRELATION MATRIX
Correlation analysis was used to conclude and decide relationships between
two variables measured Toward this end Pearson correlation test was used to
diagnose whether leadership styles and motivation level are relevant to each other
Table 44 presents the correlation matrix results
Table 44 shows the relation of independent variables with motivation level
For finding the relation significant level plt 005 and plt 001were chosen
The value of correlation coefficient r for directive leadership style is 0356
with plt 005 which show a moderate relationship with the level of staff motivation
It is found that the value of correlation coefficient r for supportive leadership
style is 0369 with plt 001 show a strong relationship with the level of staff
motivation
Participative leadership style carry correlation coefficient value r of 035 2
with plt 005 which show a moderate relationship with the level of staff motivation
For achievement oriented leadership style the coefficient valuer is 0430
with plt 001 which show a strong relationship with the level of staff motivation
37
Correlation is significant at the 001 level (1-tailed)
Correlation is significant at the 005 level (1-tailed)
Constructs Directive Supportive Participative Achievement Motivation
() () () ()
Directive 1 0691 0717 0799 0356
0000 0000 0000 0012
() () ()
Supportive 1 0877 0676 0369
0000 0000 0009
() ()
Participative 1 0736 0352
0000 0012
()
Achievemen
t
1 0430
0022
Motivation 1
Table 45 Correlation between leadership styles and the level of staff
motivation
46 REGRESSION ANALYSIS
In this study multiple regression analysis was applied Each variable from
factor scores were used in the analysis Table 45 shows the results of multiple
regression analysis of the research The findings showed that leadership styles were
not significant and negatively correlate with level of motivation of staff The R2 =
38
0184 indicates that 1840 of the variance in variable level of motivation of the
staff (dependent variable) can be explained by leadership styles
Beta coefficient the achievement oriented has the highest B β =0225
followed by supportive leadership style β = 0111 directive β =0024 and the lowest
is participative leadership style is β = - 0003That means one unit increase in
directive leadership style will lead to 0024 increase in the level of motivation for
supportive leadership style one unit increase will lead to 00111 increase in the level
of motivation one unit increase in participative will lead to -0003 change in the
level of motivation of staff and one unit increase in achievement oriented will lead
to 0225 increase to the level of motivation of staff The findings explain that the
components of the leadership styles do not explain the level of motivation of the
staff
Instruction
R2=0184
Adjusted R2=0103 F= 2499 p lt 005
Dependent Variable Level of staff Motivation
Unstandardised
Coefficients
Standardise
d
Coefficient
Model B Std Error Beta t Sig
(Constant) 2268 0446 5430 0000
Total Score Directive 0024 0186 0031 0144 0984
Total Score Supportive 0101 0177 0161 0691 0585
Total Score Participative -0003 0191 -0055 -0020 1082
Total Score Achievement 0225 0170 0312 1456 0210
39
Table 46 Multiple Regression Analysis (n=50)
40
Chapter 5
CONCLUSION AND RECOMMENDATION
51 INTRODUCTION
This chapter target to discuss the outcome shown in the previous chapters by
setting against them with those finding principles and earlier investigation in the
common field Moreover the investigationrsquos confines and recommendations for the
future research and practice are shown in this chapter
52 DISCUSSION OF FINDING
The objectives of this investigation were to determine the relationship
between leadership style and motivation level It is a study of Apple Incorporation
The outcome of this investigation gives that the leadership styles are supported to the
level of staff motivation The independents variables had correlation with the level of
the staff motivation that is illustrated in Table 42 in the preceding chapter
Based on the analysis of the research (Sample the leadership styles of the
manager of the Apple Incorporation) is significant with the leadership style which
has been practiced by Chief Executive Officer of Apple Incorporation in the District
41
of Johor Bahru Johor James Liow 1992) Analysis from the research found that the
most dominant leadership is achievement oriented followed by supportive directive
participative and achievement oriented
In discussing the results the researchers prefer to discuss each hypothesis
separately in order to get an accurate and complete perceptive of the relationship
between leadership style and motivation level
The results revealed that the respondents perceived the all four leadership
styles of the manager have relation with their level of motivation towards their jobs
Furthermore the results revealed that there is significant relationship between
leadership style and motivation level
What is remarkable here is that this findings correlates strongly with the
arguments that say that relationship between leadership style and motivation level
can be both influential and no influential with staffrsquos motivation and his or her
leadership styles depends on his or her choice of the style that suits the situation or
the company
For example the researchers of University Malaya claimed that the
leadership styles of leader had relationship with staffrsquos motivation but depending on
their jobs according to the job description and the organizational chart that informs
employees what when and how tasks should be done
53 LIMITATION OF STUDY
One of the limitations in research includes lack of adequate information on a
particular subject Research equipments are very hard or expensive to acquire leading
to formulation mere assumptions Another hindrance is poor or inaccessibility to the
region of study
Some of the limitations of doing a research include access of information
availability of enough resources and time management The availability of experts in
42
editing and guidance may also be minimal where support from friends or
organisation may not be enough
The limitations of the study are those characteristics of design or
methodology that impacted or influenced the application or interpretation of the
results of your study They are the constraints on generalizability and utility of
findings that are the result of the ways in which you chose to design the study andor
the method used to establish internal and external validity
Another limitation related to building the evidence about ldquosurvival of
consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin
spiritrdquo Not knowing all of your extended family members limits your ability to
verify statements communicated by the Medium When information related to a
discarnate is not verified this result could be related to the sitterrsquos limitations but it
may also be related to the Medium These challenges however highlight the
limitations of spirit communication and in general further highlights the complexity
of studying the ldquoA study of Apple Incorporationrdquo
Limitations in research methods vary depending on the type of method used
and how it was conducted They include language barriers you might want to do a
research on something that is in a language which you do not understand and the
production of a translator is not available You might also be short of the research
materials and others are not immediately available among others
Limitations are influences that the researcher cannot control They are the
shortcomings conditions or influences that cannot be controlled by the researcher
that place restrictions on your methodology and conclusions Any limitations that
might influence the results should be mentioned
54 SUGGESTIONS FOR FUTURE RESEARCH
From this research the researcher recommends a several means that could be
taken to improve staffrsquos motivation by concentrating on leadership styles
43
According to Marketing minds (2012) Apple Inc uses the Apple brand to
compete across several highly competitive markets including the personal computer
industry with its Macintosh line of computerslaptops and related software the
consumer electronics industry with products such as the iPod digital music
distribution through iTunes Music Store the smart phone market with the Apple
iPhone magazine book games and applications publishing via the AppsStore for
iPhone and the iPad tablet computing device and movie and TV content distribution
with Apple TV The company is also establishing a very strong marketing presence
relative to the rival (Google) in the advertising market via its business Apps and iAd
network Steve Jobs the co-Founder of Apple described the company as being a
mobile devices company largest in the world as their revenues are bigger than
Nokia Samsung or Sonys mobile devices business
The story started two months ago when Google released its first smart phone
This new smart phone made by a Taiwanese company called HTC and the phone
called Nexus One After three weeks Apple Company said is going to sue the
manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC
The company which has been releasing iPhone since 2007 believes that HTC
illegally used 20 patents of Apple These patents are related to user interface
architecture and hardware of iPhone Apple Company filed a lawsuit in US District
Court in Delaware and an objection presented to the International Trade Commission
in USA too
In response to these accusations made by Apple Company against HTC
company The HTC denied Applersquos allegations and declared to fight the suit In other
response HTC said it has been making phones for a far longer time than Apple
including a touch screen device called the XDA that predates the iPhone by about 5
years
Implications
The implications here appear to be that HTCrsquos technological primary somehow goes
against Applersquos claims that the company violated 20 of its patents And while itrsquos
certainly possible that that might be the case itrsquos hard to accept that argument
without a list of patents to back it up
Patents
44
Here some of the patents that Apple Company accusing HTC Company used them
for its new Nexus phone manufactured for Google They are Multi-touch Screen
Multifinger gestures device integration and multitasking accelerometer patents
What is Android Android is a software installed in the mobile devices that includes
an operating system middleware and key applications The Android SDK provides
the tools and APIs necessary to begin developing applications on the Android
platform using the Java programming language
Terminology
Today in the market consumer have a lot of options for every product
whether it be an IT product or Home PCs or consumer durables or a FMCG product
This study may be helpful for company to know about the factors affecting the
consumer behavior and patterns of the consumer It may also be helpful to know the
specific requirement of customer so that the customer can be easily satisfied
Moreover this study helps to know the buying habits and patterns of customer The
study will help the company to understand the relationship that a consumer have with
their Apple product It will help to ascertain the reason which makes the undisputed
leader in almost every segment in which they operate
All Apple Professional Development facilitators are educators themselves
That gives them a unique view they know whatrsquos important in the classroom so they
can ensure that you learn about your Apple products and how they can best serve you
and your students We have created workshops in the following categories
These curriculum-focused workshops help teachers apply their skills with
Apple products to specific areas and disciplines to produce effective personal
learning for their students
Focused on technology skills these foundational workshops help teachers
become confident and comfortable integrating Apple products into their teaching
strategies
These workshops for school leaders and Education decision-makers focus on
issues important to success such as visioning and planning
Our research investigated the role of social norms in an extended theory of
planned behavior (TPB) in the explanation of prostatecolorectal cancer screening
(CS) intention and the prediction of CS uptake among men
45
Apple is well known for giving its customers things that they need but didnt
know they needed until the product shipped In that spirit Apple is in a unique
position to make further gains with that philosophy especially as other companies
pull back reduce RampD or get out of some markets completely
I written before about how Apples financial position gives it a unique
competitive advantage over the competition That discussion pointed to how Apple
can pay cash for components get to the front of supplier delivery schedules then
through volume drive prices down putting extreme price pressure on the
competition while they develop the next generation with RampD dollars
Even as Apple does this they are mindful of their brand Selling cheap
products doesnt sit well with Apple and they definitely dont want to undercut or
cannibalize other product lines
So if one asks the question about what Apple can deliver in a time when
customers are watching every penny its silly to envision a cheaper stripped down
version of a product thats already doing well Instead as Apple ponders how to
deliver new products to cost conscious customers the company tends to think about
holes in the market that can be exploited with their technology -- but which dont
undercut current products
There are other considerations as well For example the iPod touch doesnt
have a camera or an FM radio Other than the CPU it doesnt radiate and can
therefore be used in corporate or government environments that would otherwise
forbid a device that could be a security concern Our fantasies often neglect to
consider such things Because people expect to use their iPhone anywhere that
device has a different set of design constraints
Availability of multi-modal logistics services has been introduced and
occupational safety and health management system elaborated The DTPB can
provide a useful framework for evaluating interventions to increase logisticians
motivations to safety performance The overriding aim of this study was to design
and pilot test a questionnaire for subsequent use in a large-scale survey This study
describes the early stages of a research questionnaire development and a pilot study
The main results of this pilot study that the questionnaire proved to be reliable and
the analysis although preliminary provided strong support for the predictive power
of the DTPB The evaluation led to minor changes in the questionnaire Currently
46
the relevant literature surrounding the DTPB reveals a lack of research that utilizes
empirically validated theories in the field of logistics safety There is therefore a need
to consider more practical issues that emerge when applying the theory As is often
the case with the DTPB questionnaire the participants thought the questionnaire was
rather long This is important given that lengthy questionnaires can impact on data
quality through reduced completion rates due to factors such as lowered participant
motivation The length of the questionnaire could be accommodated thereby
encouraging participation Another comment levied at the DTPB questionnaire is that
it appears rather repetitive Indeed responses received in the present context included
wersquove answered that already Alternatively it may be better to group the outcomes
and behavioural belief statements and address the issue of similarity
Although the key purpose of this study was to develop and pilot a
questionnaire and not to generalize its findings it is of interest to note that the
occupational doctors advice has significant relationship to safety performance One
possible reason is that occupational safety and health information is not easily
available thereby increasing the reliance of the workers on the occupational doctors
advice This finding together with the significant influence of peer culture within the
DTPB framework would seem to strengthen the view that increasing exposure of
logisticians to occupational safety and health may encourage more positive
subjective norms and implies that contact with occupational doctors may encourage
the logisticians to work safely
Deeper interpretation suggests that peers causal attributions regarding safety
performance in their workplace may exert a comparatively strong influence over
logisticians991257 safety It also adds weight to the suggestion that occupational safety
and health training should form part of the logistics company991257s annual training plan
and as such supports the view that occupational safety and health intervention
programmes are required
He findings from questionnaire pilot test seem to corroborate previous
research by suggesting that subjective norms is a key issue to be addressed in any
occupational safety and programme as is the case of the logistics sector The result is
in line with the results reported by Hamilton and White Paris and Van den Broucke
and Fogarty and Shaw who found subjective norms to be important in affecting
adoption of a system As such it would seem that efforts should be made to enhance
knowledge and in particular to highlight the benefits of safety performance for both
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
vi
32 Population and Sampling Technique28
4 RESEARCH FINDING29
41 Response Rate30
42 Descriptive Demographic Profile30
43 Descriptive Analysis31
44 Reliability Analysis35
45 Correlation Matrix36
46 Regression Analysis37
5 CONCLUSION AND RECOMMENDATION40
51 Introduction40
52 Discussion of Finding40
53 Limitation of Study41
54 Suggestions for Future Research42
55 Conclusion47
6 REFERENCES48
Appendices 51
vii
LIST OF TABLES
TABLE NO TITLE PAGE
41 Demographic Profile
30
42 Leadership style
32
43 Reliability Analysis 35
44 Reliability Test 35
45 Correlation between leadership styles and the level of staff motivation 37
46 Multiple Regression Analysis 38
viii
LIST OF FIGURES
FIGURE NO TITLE PAGE
31 Required Sample Size
1
1
CHAPTER 1
INTRODUCTION
11 BACKGROUND
Its ironic that when you ask leadersmdasheven good onesmdashwhat constitutes
leadership you often get vague disparate and vapid responses Youd think that of
all people this population would offer crisp and concrete definitions of their own
crucial work Instead you get references to energizing visioning pathfinding
modeling and a dozen other tangents of real leadershipmdashbut almost no reference to
the central task of leaders influencing
This is especially disconcerting in an era where Fortune 500 companies are
crumbling under the weight of financial strain and once powerful and confident
leaders are crawling to Washington begging for bailouts The vast majority of todays
crises are the natural consequence of ineffective or misdirected influence Either
leaders have been incapable of influencing their employees to create value for
customers (eg the US auto industry) or theyve exerted influence that has driven
2
employees to unconscionable behavior bringing the global economy to its knees (ie
the financial sector) Today more than ever we ought to see clearly that leadership
isnt a combination of fuzzy concepts and proclivities Leaders are responsible for
intelligently and ethically influencing behavior in a way that creates value
Fortunately not all leaders are missing the mark I recently met one of the
few leaders who in my experience has a concrete expression of leadership on the tip
of his tongue Tim Tassopoulos chief operating officer of Chik-fil-A says it this
way Leadership is intentional influence
I couldnt agree more For 20 years my colleagues and I have worked with
leaders to help them increase their capacity for influencing change But it came as a
surprise to us that prior to helping them learn how to influence we had to draw their
attention to it as their core work
Tim on the other hand understands that it all comes down to whether one of
his 50000 front-line associates with a few discretionary minutes decides to lean
against a wall or walk out to the dining area and clean tables Tims success or failure
as a leader does not come down to whether he is charismatic visionary or
inspirational It comes down to whether at the end of the day people behave in ways
that improve results Period
With that said the second biggest problem leaders face is that few of them
have any systematic way of even thinking aboutmdashmuch less practicingmdashinfluence
Oh we complain about it a lot All leaders can point to dysfunctional political
unproductive behaviors in their organizations For example
Fiefdoms Most leaders complain that people in their companies put the
interests of their department over the interests of the company In one Fortune 500
company the training department encouraged a vendor to sue another division of the
company to prevent that division from cutting separate deals with the vendor which
would have threatened the training departments monopoly
Compliance In US hospitals 2 million patients will be infected this year by
the very caregivers who are trying to heal them An enormous percentage of these
infections could be avoided if leaders could just find a way to influence people to
wash their hands consistently Compliance rates today hover somewhere between
30 and 50
Silence More than 90 of respondents in a recent study we conducted at
VitalSmarts reported they are currently working on a cross-functional initiative that
3
they are certain will fail Our research showed that the primary cause of these failures
is silence People see lots of problems in their initiatives but they work in
organizations where its not OK to speak up about them Our study found that this
pattern of problem behavior is a root cause of more than 85 of project failures
Given that few leaders can even define leadership its no surprise that their
performance is mediocre at best We recently studied the successes and failures of
more than 1000 leaders from 50 global companies to influence strategically critical
behavior change in their companies We were stunned to discover that fewer than 1
in 20 had any evidence of success in spite of their belief that change was crucial As
we combed through the data some key insights emerged that help us understand why
so few leaders either grasp or exert influence well
Leaders confuse talking with influencing Many leaders think influence
consists of little more than talking people into doing things Its no wonder most
influence efforts start with PowerPoint presentations But profound persistent and
overwhelming problems demand more than verbal persuasion Anyone whos ever
tried to talk a smoker into quitting knows theres a lot more to behavior change than
words
Leaders make the same mistake when they publish platitudes in the form of
Mission and Values statements give a few speeches on why these values are crucial
and then assume their job is done
Leaders believe in silver bullets When leaders actually attempt to influence
new behavior its common for them to look for quick fixesmdashto fall into the trap of
thinking that deeply ingrained bad habits can be changed with a single technique
The failure mode is to rely on any single approach
Some host star-studded retreats Others hand out inspiring posters and color-
changing mugs and think people will line up for change Still others believe its all
about incentives and so they tinker with the performance-management system or tie
new behaviors to executive bonuses The research shows that when leaders rely on
just one simple source of influence to drive change they almost always fail
In the future Ill use this column to share what weve learned from leaders
who dont suffer in ignorance about influence Over the past 20 years my colleagues
and I have sought out and studied a different kind of leader Weve tried to find those
who had remarkable abilities to influence changemdashrapidly profoundly and
sustainably
4
Weve studied up close the methods used by one remarkable influencer who
mdashwith no formal authoritymdashhas changed behavior in thousands of US hospitals
Weve looked first hand at one influencer who has saved 5 million lives from AIDS
mdashsimply by influencing behavior change in a country of 60 million people We
worked with a corporate chief who within 12 months influenced deeply entrenched
habits in employees with an average of 26 years tenure
What weve learned is that when you know what youre doing change can
happen relatively quickly And it all starts with gaining greater clarity about what
leadership really means then finding a way of thinking about the fundamental
principles of influence
Leaders lack a theory of influence Very few leaders can even answer the
question How do you change the behavior of a large group of people And yet
this is what theyre ultimately paid to do It isnt just about making a decision its
about getting people aligned to execute the decision And this means influence
Imagine discovering just as the anesthesia is taking effect that your heart surgeonmdash
the one hovering over your chest with a scalpelmdashis working off a gut hunch about
how to conduct a bypass Unless leaders become articulate about a repeatable and
effective way of influencing profound rapid and sustainable behavior changemdash
theyll continue to rack up predictably high failure rates at leading change
Leaders act as if its not their job to address entrenched habits Most leaders put a
great deal of time into crafting strategy selecting winning products and engaging
with analysts shareholders and major customers But few realize the success or
failure of their grand schemes lies in influencing the behavior of the hundreds or
thousands of people who will have to execute the big ideasmdashtheir employees
By contrast the most influential leadersmdashthe 5 who succeed consistently at
influencing profound and essential behavior changemdashspend as much as half of their
time thinking about and actively influencing the behaviors they know will lead to top
performance The 95 who dither and fail tend to delegate what they dismiss as
change management to others most often leaders in human resourcesmdashwho often
lack the credibility to influence real change The average leader spends little if any
of his or her time on active efforts to create behavior change Consequently nothing
changes
Performance is a function of the three factors acting together Ability has to
do with whether a person can do a task Motivation is a measure of whether a person
5
wants to do it Opportunity is about accessibility a person canrsquot do a task if she is not
given a chance or if she is denied access to necessary resources or amenities
This framework ndash looking at human performance as being influenced by
multiple factors ndash reflects the difficult and variable nature of our work today All of
these factors must be supported by the work environment in order for peoplersquos best
work to occur So how can the workplace help
According to Judith Heerwagen a former scientist with the Pacific Northwest
National Laboratory who is now a program expert with the General Services
Administration productivity and the workplace are related in these ways
In this section we discuss what motivation is and why it is important and
how motivation affects behaviour human relations and performance Motivation is
defined as ldquothe intention of achieving a goal leading to goal directed behaviour
When we refer to someone as being motivated we mean that the person is trying
hard to accomplish a certain task Motivation is clearly important for someone to
perform well However motivation alone is not sufficient
Ability is having the skills and knowledge required to perform the job is also
important and is sometimes the key determinant of effectiveness Finally
environmental factors having the resources information and support one needs to
perform well are also critical to determine performance
ldquoA building can affect opportunity by providing equitable access to
conditions that reduce health and safety risks equitable access to amenities and
compensatory design options where inequities exist and are difficult to eliminate
entirelyrdquo
ldquoA building can positively affect ability by providing comfortable ambient
conditions by enabling individual control and adjustment of conditions and by
reducing health and safety risks Negative impacts on ability to do work are
associated with conditions that are uncomfortable distracting hazardous or noxious
ldquoA building can positively affect motivation by providing conditions that
promote positive affective functioning psychological engagement and personal
control Moods create the lsquoaffective contextrsquo for thought processes and behaviors and
are directly tied to motivation
Motivation is the internal process leading to behavior to satisfy needs
6
Have you ever wondered why people do the things they do The primary
reason people do what they do is to meet their needs or wants The process people go
through to meet their needs is
Need rarrMotive rarrBehaviour rarrSatisfaction or Dissatisfaction
What makes employees willing to ldquogo the extra milerdquo to provide excellent
service market a companyrsquos products effectively or achieve the goals set for them
Answering questions like this is of utmost importance to understand and manage the
work behaviour of our peers subordinates and even supervisors As with many
questions involving human beings the answers are anything but simple Instead
there are several theories explaining the concept of motivation
Performance = motivation x ability x environment
According to this equation motivation ability and environment are the major
influences over employee performance Performance is a function of motivation
ability and the environment in which you work Zappos seems to be creating an
environment that encourages motivation and builds inclusiveness The company
delivers above and beyond basic workplace needs and addresses the self-
actualization needs that most individuals desire from their work experience CEO
Tony Hsieh believes that the secret to customer loyalty is to make a corporate culture
of caring a priority This is reflected in the companyrsquos 10 core values and its
emphasis on building a team and a family During the interview process applicants
are asked questions relating to the companyrsquos values such as gauging their own
weirdness open-mindedness and sense of family Although the offer to be paid to
quit during the training process has increased from its original number of $400 only
1 of trainees take the offer Work is structured differently at Zappos as well For
example there is no limit to the time customer service representatives spend on a
phone call and they are encouraged to make personal connections with the
individuals on the other rather than try to get rid of them
Although Zappos pays its employees well and offers attractive benefits such
as employees receiving full health-care coverage and a compressed workweek the
desire to work at Zappos seems to go beyond that As Hsieh would say happiness is
the driving force behind almost any action an individual takes Whether your goals
are for achievement affiliation or simply to find an enjoyable environment in which
to work Zappos strives to address these needs
7
Although Zappos has over 1300 employees the company has been able to
maintain a relatively flat organizational structure and prides itself on its extreme
transparency In an exceptionally detailed and lengthy letter to employees Hsieh
spelled out what the new partnership with Amazon would mean for the company
what would change and more important what would remain the same As a result of
this type of company structure individuals have more freedom which can lead to
greater satisfaction
The topic of motivation plays a central role in the field of management as it
is one of the most popular management topics Motivation derives from the Latin
word for movement and it has been widely acknowledged as a critical determinant
of our behavior Motivation affects how and to what extent we utilize our skills and
abilities Unmotivated employees are less willing to be cooperative and supportive
and they may decrease work effort time on the job productivity and performance
Thus we need to motivate employees to boost productivity Jeff Taylor founder of
Monstercom said that to be successful you have to be able to motivate others To
this end researchers are studying the factors that energize direct and sustain work-
related behavior and you will learn about their motivation theories in this chapter
Despite their difficulties because they canrsquot simply buy motivation
organizations are designing incentive systems to motivate employees Self-
motivation is one of the most important skills companies look for when hiring Thus
your ability to motivate yourself and others is critical to your career success and the
goal of this chapter is to increase your ability to do so
Based on the expiratory study done by most of the staff they consented with
the statement that the level of motivation is equivalent with the leadership styles of
the mangers
Be a yardstick of quality Some people arent used to an environment where
excellence is expected by Steve Jobs
8
12 PROBLEM STATEMENT
Motivation is defined as the process that initiates guides and maintains goal-oriented
behaviors Motivation is what causes us to act whether it is getting a glass of water
to reduce thirst or reading a book to gain knowledge The act or process of giving
someone a reason for doing something and it is also called as the act or process of
motivating someone Motivation is a desire or willingness to do something
enthusiasm It is a force or influence that causes someone to do something There are
three major components to motivation activation persistence and intensity
All levels of management perform these functions but the amount of time a manager
spends on each function depends on the level of management and the needs of the
organization Managers just dont go out and haphazardly perform their
responsibilities Good managers discover how to master five basic functions
planning organizing staffing leading and controlling
A manager needs to be a good leader While a manager organizes and plans the good
leader must also inspire employees with a vision for the organization A manager
needs to be an effective communicator and liaison between employees customers
and other managers of the organization A manager needs to be an effective
negotiator When organizations are developing or undergoing change the manager is
often required to negotiate with competitors contractors suppliers and employees
A manager must act as a figurehead that reinforces the mission and vision of an
organization to employees customers and other stakeholders
Leadership has a direct cause and effect relationship upon organizations and their
success Leaders determine values culture change tolerance and employee
motivation They shape institutional strategies including their execution and
effectiveness Leaders can appear at any level of an institution and are not exclusive
to management Successful leaders do however have one thing in common They
influence those around them in order to reap maximum benefit from the
organizationrsquos resources including its most vital and expensive its people Libraries
9
require leadership just like business government and non-profit organizations
Whether a public special or academic library that libraryrsquos leaders directly affect
everything from patron experience to successfully executing stated missions
including resource allocation services offered and collection development strategies
In fact the influence of leaders and their effectiveness in moving people to a shared
vision can directly shape the libraryrsquos people its materials how patrons use or
interact with them and whether or not that experience is beneficial With leadership
potentially playing such a vital role in the success of information centers and patron
experiences it is useful to consider the different types of leaders and their potential
impact on libraries as organizations
Current leadership theories describe leaders based upon traits or how influence and
power are used to achieve objectives When using trait-based descriptions leaders
may be classified as autocratic democratic bureaucratic or charismatic If viewing
leadership from the perspective of the exchange of power and its utilization to secure
outcomes leaders are situational transactional or transformational Understanding
these different tropes can provide a vocabulary for discussion that can lead to
meaningful desired results It bears noting that not all leaders are created equal and
leadership quality may vary enormously across industries or simply within an
organization In addition identifying an individual leaderrsquos style is central to
evaluating leadership quality and effectiveness especially as it relates to
organizational goals Below is a brief examination of each common leadership style
listed above and their potential impact on a group as well as their relative usefulness
Leadership style impacts the organization by affecting employee morale
productivity decision-making speed and metrics Successful leaders carefully
analyze problems assess the skill level of subordinates consider alternatives and
make an informed choice By choosing the most appropriate leadership style for the
situation an effective leader provides a lasting impact Leaders establish a clear
distinction between subordinates and superiors
When leaders use a coaching style instead subordinates feel safer and encouraged to
focus on their own development which ultimately helps the company for the long
term by increasing employee morale retention and satisfaction A leader engages
10
with employees to figure out the best way to accomplish the companyrsquos strategic
goals This includes decreased errors minimized waste and increased customer
satisfaction Participative leaders run team-building exercises to promote cultural
awareness and diversity which can improve productivity by allowing the team to
recognize each otherrsquos strengths and value
13 SIGNIFICANT OF THE STUDY
There are a number of different styles of leadership and management that are
based on different theories The individuals style will be use based on a combination
of their beliefs values and preferences as well as the organizational culture and
norms which will encourage some styles and discourage others
Different motivational theories can directly impact an employeersquos
contribution to the overall success of an organization Additionally motivational
theories can influence the behaviors and leadership methods within an organization
The result of employee motivation combined with leadership theories will influence
employee satisfaction This article will review factors that are directly attributed to
employee satisfaction
According to Watkiss (2004) motivation is the way to drive person into
doing something Much of the driven are the thought of a potential reward or a
consequence of not doing something Motivation is the forces the people do
something this is a result of the individual needs being satisfied (or met) so that
individual has the inspiration to complete the task Motivation refersto the initiation
direction intensity and persistence of human behaviour Based on the definition of
Watkiss (2004) it can be concluded that the motivation is the idea and initiative to
encourage and drive the individual to do something or to performance better jobs
Ormrod (2003) stated that the main reason of existence for organizations is not
merely to survive but also to gain profit and the companies enable to competitive
11
weather in locally or globally In order to achieve these missions companies have to
satisfy the employees who are considered asa cornerstone in many companies Thus
the employees would have a high morale self-esteem and also feel comfortable
toward the place where they work in However it is hard to argue that a motivated
workplace means that the organizations would get high performance or maybe
would increase revenue However managers is necessary to take actions in order to
satisfy employees and thereby it is suppose to increase the employeersquos motivation
After increasing motivations the employees will work harder and feel that they are
responsible to achieve all targets and goals that ordered by supervisors In other
words mean that employees would be fell that the organization as belong to them
For an instance motivation in the education process can have many effects on
how students learn and their behaviour to the course matter (Ormrod 2003) It can
direct behaviour toward particular goals and lead to increased effort and energy
It also can help the organization involved in determining the level of it It is
to help the managers to find his or hers leadership styles and increases the leadership
qualities Leadership is a fundamental aspect of the human condition Leadership
today is more difficult and more necessary than before The health and growth of any
organization rises and falls on leadership Studying leadership will make us better
followers Leadership skills can be learned in a systematic and thorough way
14 BACKGROUND OF THE APPLE INC
Apple started in 1976 as a computer company In the last decade however
Apple has expanded into a very intricate company that specializes in much more than
just computers In 2001 Apple broke the barrier with the iPod eventually becoming
the dominant market leader in music players As well Apple joined the phone
industry in 2007 with the iPhone which has also been widely successful
12
Apple is a consumer goods company and therefore evaluating its value
requires understanding its products and consumers This can be very difficult
because Apple competes with many different companies throughout the different
industries it takes part in
Apple has established a unique reputation in the consumer electronics
industry One of the most unique things about Apple is that it has a very strong
customer base This is extremely important in understanding Apple
Apple is probably the most well-known company when it comes to the
making of technology that is cutting edge and something that everyone wants to have
in their possession Apple Computer first came to be a company in 1976 when Steve
Jobs and Steve Wozniak when they released the Apple I and was located in
Cupertino California These two young men dropped out of college and were often
viewed as outcasts in most of the places that they were at including schools which
could have been the reason that they dropped out of college As most people have
heard Apple really started in the basement or garage depending on who the person
talks to rather than at some expensive business location Which is perhaps the reason
so many people were first intrigued by the brand and could be the reason that the
computers were such a success they were created by guys that knew what they
wanted and passed this on to the rest of the world And what they wanted was
something that other people wanted as well
The first order that the two built is somewhat of an amazing feat that was the
beginning of the company After being introduced to one another they made a
working model of their computer and took it to a nearby computer store in order to
try to make it onto the market The owners of the store ordered fifty of the machine
that was to be fully assembled and ready to go which seemed to be an impossible
feat However they did succeed as they bartered and promised many IOUs to
companies to get the parts that they would need since they had no money to buy
these on their own They finished all fifty machines in thirty days and took them to
the store to sell which they received around five hundred dollars a piece for these
machines They were a hit with those that came to the store
Now Apple is a brand that most people automatically know all over the
world They are known for their innovative technology that is usually the first of its
kind on the market and something that all people love to own and make their lives a
bit easier with the advancements that they gave people The company continued to
13
stay on top of their game and improve upon their technology they produced such
things as the iMac which really did help to propel the company in the eyes of many
consumers
The first home computer with a GUI or graphical user interface was the
Apple Lisa The very first graphical user interface was developed by the Xerox
Corporation at their Palo Alto Research Center (PARC) in the 1970s Steve Jobs
visited PARC in 1979 (after buying Xerox stock) and was impressed and influenced
by the Xerox Alto the first computer ever with a graphical user interface Jobs
designed the new Apple Lisa based on the technology he saw at Xerox
With the 1984 Apple Macintosh Steve Jobs made sure developers created
software for the new Macintosh Computer Jobs figured that software was the way to
win the consumer over
14
CHAPTER 2
LITERATURE REVIEW
21 DEFINITION AND MOTIVATION THEORY
Motivation is internal and external factors that stimulate desire and energy in
people to be continually interested and committed to a job role or subject or to make
an effort to attain a goal
Motivation results from the interaction of both conscious and unconscious
factors such as the (1) intensity of desire or need (2) incentive or reward value of the
goal and (3) expectations of the individual and of his or her peers These factors are
the reasons one has for behaving a certain way An example is a student that spends
extra time studying for a test because he or she wants a better grade in the class
Motivation is also a feeling of enthusiasm or interest that makes you
determined to do something Motivation is the desire that fuels a person to do certain
things based on the wants and needs of a person If a person wishes to meet these
wants and needs then it necessitates him to motivate himself so that he can make
certain moves A person is unique and apart from another so his wants and needs
vary greatly from that of the other The same is true for the peoples levels of
motivation
The different wants and needs in every person vary in intensity based on the
focus goals and the total human psyche of the person This is why the motivation of
a person is unique despite having similar wants and needs with others
The decision to increase your motivation is the key to the bringing a greater
sense of it for yourself This can be done by putting greater focus on the things that
15
you want to achieve until you actually accomplish them The stronger your focus is
on the goal the greater the motivation will be
The truth of the matter is if you are unable to keep track of your goals it can
be generalized that you do not really desire to achieve it Motivation can come
naturally and no amount of inspirational talk will set you to action if you really are
not into taking the goal seriously
Setting goals that stir positive feelings within you are important to keep
yourself motivated Once you have found these focus yourself on being able to get a
hold of them There will be a lot of distractions so pick up at a comfortable pace and
make things happen
The definition of motivation involves the total understanding of the self
Receiving rewards is one reason for being motivated but beyond that is a set of
benefits that are more valuable than concrete rewards These can be enhanced work
output more productivity better work habits and an increased of understanding of
yourself
According to various theories motivation may be rooted in the basic need to
stay motivated in the face of challenges and negative people Setbacks and
unsupportive colleagues or friends will make you even more determined when you
know how to stay motivated avoid the criticism endless nagging and moaning of
those around you When you easily and effortlessly get things done you give people
little reason to criticize you In fact they are likely to give you more freedom to do
things your way start new projects with enthusiasm and stay motivated over time
When you can see things through to completion you will have renewed confidence in
your ability to succeed stop things getting any worse When you know how to be
highly motivated in a matter of seconds you can turn around situations you have
neglected in the past feel in charge of you life As you get more done with ease you
will have order where you used to have chaos You will know what you want and
feel compelled to move ahead and get it develop leadership skills and positively
affect those around you Your drive and enthusiasm will touch everyone you deal
with People will turn to you for leadership and guidance enjoy a more harmonious
home life Imagine hearing praise and gratitude for all the little things you get done
around the house You will enjoy a satisfying feeling of accomplishment at the end
of each evening eliminate problems while they are small You will deal with
potential problems and concerns sooner rather than later This habit alone will put
16
you back in control save money by getting things done on time You will eliminate
those late fees fines and charges that procrastinators waste their hard earned money
on put an end to regrets Become the kind of person who jumps on opportunities
And enjoy the excitement and passion you feel when you are giving 100
understand what motivates you and enjoy greater success When you discover your
unique motivation blueprint getting ahead will never be a mystery again You can
fire up your motivation engine whenever you choose to move ahead quickly in your
career When you can calmly and efficiently get your work done you position
yourself for more responsibility and a higher salary earn the respect of your boss and
colleagues As a dependable and productive member of the team people will
appreciate you and seek your valuable advice on important matters and Feel fantastic
about yourself As a motivated self-starter your self-esteem will soar you will
accomplish much more have greater success and live a full life
22 DEFINITION CONCEPT AND LEADERSHIP THEORY
In a research on leadership_(Stodgill(1974) has identified more than eleven
explanations on leadership which has different foundation Many definitions have
been identified by researchers for example Stoggil (1950) explained that leadership is
a process to influence people to achieve certain goals and target Tannembum amp
Massarik (1957) explained that A frame of reference Management
Science (October) 1-19t hellip)
Individuals are concerned not only with the absolute amounts of rewards they
receive for their efforts but also the praising from employer We lead when we
manage a football team or teach a classroom of children We lead our own children
when we are parents and we lead when we organize anything We certainly lead
when we manage projects or develop a new business We lead the moment we take
the first supervisory responsibility at work and we may lead even before we assume
official responsibility to do anything A vicar or preacher leads a congregation A
17
writer or visionary may lead when he or she puts pen to paper and creates a book or
poem or article which inspires and moves others to new thoughts and actions A
monarch and a president are both leaders So is a local councillor and so can be a
community fund-raiser A ruthless dictator is a leader So was Mother Theresa and
so was Mahatma Gandhi
We can find leadership in every sort of work and play and in every sort of
adventure and project regardless of scale and regardless of financial or official
authority And so given the many ways in which leadership operates it is no surprise
that leadership is so difficult to define and describe
Leadership is a process by which a person influences others to accomplish an
objective and directs the organization in a way that makes it more cohesive and
coherent Leaders carry out this process by applying their leadership attributes such
as beliefs values ethics character knowledge and skills
To inspire your workers into higher levels of teamwork there are certain
things you must be know and do These do not come naturally but are acquired
through continual work and study Good leaders are continually working and
studying to improve their leadership skills they are NOT resting on their laurels
The difference of staffsrsquo perceptions might be influenced by gender age
status academic qualifications work tenure educational level family background
interest and so on Itrsquos clear that the perceptions of staffs on their managerrsquos
leadership style can be influenced with so many factors and it plays an important role
is determining the climate success organization and the level of achievement of the
organization itself
23 PATH GOAL THEORY
The Path-Goal model is a theory based on specifying a leaders style or behavior that
best fits the employee and work environment in order to achieve goals (House
18
Mitchell 1974) The goal is to increase an employees motivation empowerment
and satisfaction so that they become productive members of the organization
Leadership concept that the subordinates accept a leaders behavior only so
far as they view it as resulting in immediate or future benefit Thus a leaders main
function is to clear a path to the realization of the subordinates goals he or she must
choose the behavior patterns that are most applicable in helping the subordinates get
what they want
Path-Goal is based on Vrooms (1964) expectancy theory in which an
individual will act in a certain way based on the expectation that the act will be
followed by a given outcome and on the attractiveness of that outcome to the
individual The path-goal theory was first introduced by Martin Evans (1970) and
then further developed by House (1971)
Leaders can take a strong or limited approach in these In clarifying the path
they may be directive or give vague hints In removing roadblocks they may scour
the path or help the follower move the bigger blocks In increasing rewards they
may give occasional encouragement or pave the way with gold
In fact leader should clarify the path so subordinates know which way to go
remove roadblocks that are stopping the things going there and Increasing the
rewards along the route There are four style of leadership which are supportive
directive participative and achievement-oriented leadership
Supportive leadership
Considering the needs of the follower showing concern for their welfare and
creating a friendly working environment This includes increasing the followers self-
esteem and making the job more interesting This approach is best when the work is
stressful boring or hazardous The leader make work pleasant for the workers by
showing concern for them and by being friendly and approachable It is most
effective in situations in which tasks and relationships are physically or
psychologically challenging Good relations are promoted with the group and
sensitivity to subordinates needs is shown
Directive Leadership
Telling followers what needs to be done and giving appropriate guidance
along the way This includes giving them schedules of specific work to be done at
19
specific times Rewards may also be increased as needed and role ambiguity
decreased (by telling them what they should be doing)
This may be used when the task is unstructured and complex and the follower
is inexperienced This increases the followers sense of security and control and
hence is appropriate to the situation
The leader informs her followers on what is expected of them such as telling
them what to do how to perform a task and scheduling and coordinating work It is
most effective when people are unsure about the task or when there is a lot of
uncertainty within the environment Specific advice is given to the group and ground
rules and structure are established For example clarifying expectations specifying
or assigning certain work tasks to be followed
Participative leadership
Consulting with followers and taking their ideas into account when making
decisions and taking particular actions This approach is best when the followers are
expert and their advice is both needed and they expect to be able to give it The
leaders consult with their followers by consulting with them before making a
decision on how to proceed It is most effective when subordinates are highly trained
and involved in their work Decision making is based on consultation with the group
and information is shared with the group
Achievement-oriented leadership
Setting challenging goals both in work and in self-improvement (and often
together) High standards are demonstrated and expected The leader shows faith in
the capabilities of the follower to succeed This approach is best when the task is
complex
The leader sets challenging goals for his followers expects them to perform
at their highest level and shows confidence in their ability to meet this expectation
It is most effective in professional work environments such as technical or
scientific or in achievement environments such as sales Challenging goals are set
and high performance is encouraged while confidence is shown in the groups ability
The path-goal theory by House(1971) also known as the path-goal theory of
leader effectiveness or the path-goal model is a leadership theory in the field
The original path-goal theory identifies achievement-oriented directive
participative and supportive leader behaviors
20
The directive path-goal clarifying leader behaviour refers to situations where
the leader lets followers know what is expected of them and tells them how to
perform their tasks
24 NEED FOR ACHIEVEMENT THEORY
Need for Achievement (n Ach) is the degree to which someone is motivated
to set and reach goals People with a high n Ach are usually driven to succeed for
internal reasons such as personal satisfaction rather than by external pressures
Personality trait characterized by an enduring and consistent concern with
setting and meeting high standards of achievement This need is influenced by
internal drive for action (intrinsic motivation) and the pressure exerted by the
expectations of others (extrinsic motivation) Measured by thematic appreciation
tests need for achievement motivates an individual to succeed in competition and to
excel in activities important to him or her
These individuals work hard to meet their goals and tend to take on tasks that
are moderately difficult to accomplish If they choose a goal that is too easy the
achievement is not very rewarding and if they chose something that is too difficult
success may not be obtainable Say someone with a high n Ach is just beginning to
set high standards for themselves in fitness They may aim to run a 5k (3-mile) race
but they would shy away from a longer race until they have become a more
experienced runner so they arenrsquot setting themselves up for failure
People high in N-Ach are characterized by a tendency to seek challenges and
a high degree of independence Their most satisfying is the recognition of their
achievements
21
25 DIRECTIVE LEADERSHIP STYLE
The directive leadership style is one of four leadership behaviours identified
by the path-goal theory of leadership Directive leadership is characterized by setting
clear objectives and rules for your subordinates and ensuring that your expectations
and directions are clearly defined and understood by your subordinates Directive
leadership may be advisable when subordinates are unskilled or inexperienced at a
complex task It may backfire if imposed upon highly skilled and experienced
employees who are extremely competent to perform the task
An instructional type of managerial style characterized by a leader who tells
subordinate staff what they are expected to do and how to perform the expected
tasks A directive leadership style might be helpful for a manager within a business
where their subordinate staff members have jobs that are not particularly specialized
and so they need more guidance to avoid uncertainty
Directive leadership is one of five models of leadership described by Bernard
Bass Directive leadership is a style of leading people in a business or project It is
probably the most common form of leadership existing in large businesses today It
is very common in traditional business and traditional cultures This style of
leadership consists of a manager or superior person directing subordinates to
complete or work on a task at hand The manager will tell the employee exactly what
to do and how to do it He or she will have specific standards and will demand that
they be met The manager leads with total authority The military is a good example
of directive leadership However in business it does not always work as well
Directive leadership does not allow an employee to reach their potential nor does it
allow the employee to express their independent thoughts or creativity
Directive leader is a leader who is very strict autocratic makes use of his
power of influence from his position to control reward and force the followers to
comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)
22
26 SUPPORTIVE LEADERSHIP STYLE
Supportive Leadership is one of the leadership styles found in path-goal
theory A supportive leader try to decrease employee stress and frustration in the
workplace This method is effective when your work tasks are dangerous tedious
and stressful but is not really effective if your work tasks are intrinsically motivating
because you dont need to be motivated to do the work
Supportive leadership is a kind of leadership where you listen to your
workers and help them out when they need help Supportive leadership is an opposite
of autocratic leadership and is much more successful in many fields of work But not
in all of course
The leadership style I use to follow is Supportive leadership because
according to me the followers are as important as task The goals can only be achieve
with the help of followers if followers are facing any problem either in their personal
life or under organization roof the affection of that problem can be clearly measured
from their task results Moreover I use self-made theory in my leadership which is
Get addict an achieve according to this a person can achieve anything but the
conditions is that the person must be addicted to it If followers are facing any
grievances they canrsquot be addicted towards achievement Supportive leader in my way
does not only mean handling grievances of followers but I call myself supportive
leader because I plan my tactics towards achieving a goal according to the followers
ability and skills moreover according to their willingness and motivation towards
work Supportive leadership is It leads people It doesnt drive them It involves
them It doesnt coerce them It never loses sight of the most important principle
governing any project involving human beings namely that people are more
important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive
leadership is working along with followers guiding them helping them instead of
working ahead of them Human beings are most important aspect of this type of
leadership According to me this leadership can be done effectively if leaders treat
followers as one who work with him rather work for him Being the basket ball
captain for two consecutive years I applied my leadership style and maintained a
team
23
Supportive leadership is a reference to a particular leadership style for
business As management styles became more complex in the 1970s and 1980s
theories began to grow up Businesses started looking not only at the techniques of
management but at the different types of leaders found in business and what
categories those leaders fell into By the 1990s concepts such as supportive
leadership had become widely accepted Supportive leadership is a naturally organic
and emotionally sensitive style like other styles it is especially useful in certain
circumstances but the company must adopt a culture that encourages such styles for
them to be effective
In supportive leadership the manager is not so interested in giving orders and
managing every detail as in giving employees the tools they need to work
themselves While delegation is a vital part of supportive leadership managers do
not simply assign tasks and then receive the results Instead they work through the
tasks with employees to improve skills and talent until the manager does not need to
worry about a task being done correctly and the employee is fully empowered in a
particular area
27 PARTICIPATIVE LEADERSHIP STYLE
Lewinrsquos study found that participative leadership also known as democratic
leadership is generally the most effective leadership style Democratic leaders offer
guidance to group members but they also participate in the group and allow input
from other group members In Lewinrsquos study children in this group were less
productive than the members of the authoritarian group but their contributions were
of a much higher quality
Participative leadership is a style of leadership that involves all members of a
team in identifying essential goals and developing procedures or strategies to reach
those goals From this perspective this leadership style can be seen as a leadership
style that relies heavily on the leader functioning as a facilitator rather than simply
24
issuing orders or making assignments This type of involved leadership style can be
utilized in business settings volunteer organizations and even in the function of the
home
Participative leaders encourage group members to participate but retain the
final say over the decision-making process Group members feel engaged in the
process and are more motivated and creative
One of the main benefits of participative leadership is that the process allows
for the development of additional leaders who can serve the organization at a later
date Because leaders who favor this style encourage active involvement on the part
of everyone on the team people often are able to express their creativity and
demonstrate abilities and talents that would not be made apparent otherwise The
discovery of these hidden assets help to benefit the work of the current team but also
alerts the organization to people within the team who should be provided with
opportunities to further develop some skill or ability for future use
One potential disadvantage of participate leadership is the time factor This
leadership style does often involve the need for more time before action is taken
This is only natural since the very nature of this leadership style means allowing
input from every member of the team However the extra time necessary for this
process often leads to decisions that ultimately benefit everyone to a greater degree
than faster decisions that are more limited in scope
Participative leadership also expands the range of possibilities for the team
When leadership styles that essentially leave all the direction and decision making in
the hands of one individual it is much more difficult to see a given approach from
several different angles When the leadership style encourages others to be involved
in the decision making process a given course of action can be approached from a
variety of perceptions This can often point out strengths or weaknesses to the
approach that would have gone unobserved and thus unresolved without this type of
participatory brainstorming and decision making
Effective participative leadership allows the talents and skills of all the team
members to be utilized in arriving at decisions and taking courses of action While
the team leader is usually still responsible for making the final decision this sharing
of functions within the team provide the perfect environment for everyone to provide
input that has the potential to make that final decision more well-rounded and
ultimately profitable for the company as a whole
25
28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE
Management which sets challenging goals assists in training emphasizes
improvement and expects the highest levels of performance
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
Achievement-oriented leaders always learn They always take risk They
never gamble (There is a difference) They always teach and mentor others They
understand that failure to adapt and change means death and destruction on a
competitive battlefield Either products are always changing or consumers are
changing so businesses must adapt or dieAchievement -oriented leaders put the
right people on the bus and go to great lengths to keep them there They never
change the deal with their employees (except to make it sweeter) They share
success They set stretch goals and achieve them It is fascinating to watch those
leaders work with their teams They are unstoppable
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
26
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION
There are a number of different styles of leadership and management that are
based on different theories The individuals style will be use based on a combination
of their beliefs values and preferences as well as the organizational culture and
norms which will encourage some styles and discourage others
Idealized influence describes managers who are exemplary role models for
associates Managers with idealized influence can be trusted and respected by
associates to make good decisions for the organization Intellectual Stimulation
describes managers who encourage innovation and creativity through challenging the
normal beliefs or views of a group Managers with intellectual stimulation promote
critical thinking and problem solving to make improvement of organization
performance
Inspirational motivation describes managers who motivate associates to
commit to the vision of the organization Managers with inspirational motivation
encourage team spirit to reach goals of increased revenue and market growth for the
organization Individual consideration describes managers who act as coaches and
advisors to the associates Managers with individual consideration encourage
associates to reach goals that help both the associates and the organization
27
CHAPTER 3
METHODOLOGY
31 RESEARCH DESIGN
A research design encompasses the methodology and procedures employed to
conduct scientific research The design of a study defines the study type (descriptive
correlational semi-experimental experimental review meta-analytic) and sub-type
(eg descriptive-longitudinal case study) research question hypotheses
independent and dependent variables experimental design and if applicable data
collection methods and a statistical analysis plan
The research design is also the framework for conducting the marketing
research project that clarified the necessary procedure in order to obtain the
information needed to solve all the marketing problem
In order to collect as much data as possible a combination of descriptive and
analytical research designs based on result from the questionnaire observation and
interview were used by the researcher to analyses the influence of leader on
competitive market concept of motivation in organization and the ways that human
performances on a job can be link with ability and motivation in Apple Inc
The method has been used is to distribute the questionnaire throughout the
staff in order to collect a better result The reason for choosing this method is
28
because this is the most effectives way to study the relationship between leadership
style and motivational level The raw data was analyze according to the research
objectives
32 POPULATION AND SAMPLING TECHNIQUE
The population of this study are all the staff from Apple Inc The population
chosen consider those who have had experiences working in such a high
technological company like Apple Inc The Sampling technique used in this research
was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the
south of Ireland
Figure 31 Required Sample Size
29
CHAPTER 4
RESEARCH FINDING
A questionnaire is a means of eliciting the feelings beliefs experiences
perceptions or attitudes of some sample of individuals As a data collecting
instrument it could be structured or unstructured
The questionnaire is most frequently a very concise preplanned set of
questions designed to yield specific information to meet a particular need for
research information about a pertinent topic The research information is attained
from respondents normally from a related interest area The dictionary definition
gives a clearer definition A questionnaire is a written or printed form used in
gathering information on some subject or subjects consisting of a list of questions to
be submitted to one or more persons
The method of questionnaire have some advantages of in Economy - Expense
and time involved in training interviewers and sending them to interview are reduced
by using questionnaires Uniformity of questions - Each respondent receives the
same set of questions phrased in exactly the same way Questionnaires may
therefore yield data more comparable than information obtained through an
interview Standardization - If the questions are highly structured and the conditions
under which they are answered are controlled then the questionnaire could become
standardized The disadvantages of questionnaire are respondentrsquos motivation is
difficult to assess affecting the validity of response
30
41 RESPONSE RATE
The laminated random sampling technique was used and a total of 100
samples size were selected out of 100 populations 100 questionnaires were received
that is representing 90 of response rate The sample size was reasonable and
beyond the target that we set early and exceed our expectation This is to allow
further analysis that was surpass the demand
42 DESCRIPTIVE DEMOGRAPHIC PROFILE
The demographic profile is in Table 41 The distribution of respondents
includes 65 male and 35 female The age of respondents was from below 30
years 35 45 between 30 to 40 years 20 between 40 to 50 years While for
years of experience 30 out of the 50 respondents that we carried out for
questionnaire have less than 5 years of experience 30 between 6 to 10 years 28
between 11 to 15 years and 12 have more than 16 years of experience
For the level of education 45 stand for those who have SPMMCEOthers 30 of
the respondents have STPMHSEDIPLOMA 18 of the respondents have degree
and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of
them are single 38 of the respondents are married and only 20 of them are
widowed
Demographic
Items
Frequency Percentage ()
Gender
Male 65 65
Female 35 35
31
Age
lt30 35 35
31-40 45 45
41-50 20 20
Length of Service
lt5 30 30
6-10 30 30
10-15 28 28
gt16 12 12
Education
SPMMCE 45 45
STPMHSE
DIPLOMA
30 30
Degree 18 18
Masterrsquos Degree 7 7
Status
Single 42 42
Married 38 38
Widowed 20 20
Table 41 Demographic Profile
43 DESCRIPTIVE ANALYSIS
32
Design of minimum maximum mean and standard deviation of each item
can be refer rend to the table 42 below Based on the table it reveals that the
minimum value for the directive leadership style is 1 and maximum is 5 In term of
mean and standard deviation of the directive leadership style are 257 413 1144
and 1336 respectively
For supportive leadership style the minimum mean will be 334 and the
highest are 444 For standard deviation is 0991 and 1386 respectively
For minimum value for participative leadership style will be 1 and the
maximum is 5 in addition to that the mean and standard deviation of the variable is
between 367 to 444 and 367 and 1040 and 1264 respectively
The achievement oriented leadership style the mean and standard deviation
of the variable is between 349 to 413 and 1021 to 1165
For motivation achievement based on individual perception the minimum
values of variable range from 1 to 2 and the maximum variable is 5 Mean and
standard deviation of the variable is between 253 to 459 and 0906 to 1335
Variableconstruct Mean Std Deviation
Directive 358 1145
1 He has the final word in the office
matters
373 1336
2 He emphasizes that all rules and
regulations
257 1144
3 He give clear explanations of what is
expected of other
365 1224
4 He give subordinates explicit
instructions for how to do their work
413 1246
5 He show interest in subordinatesrsquo
personal concerns
382 1306
Supportive 383 1190
1 He often mingle with the staff 373 1386
2 He often spent time as necessary to 444 0991
33
hear complaint from staff
3 Providing guidance without pressure
is the
key to being a good leader
362 1259
4 As a rule leaders should allow
subordinates
to appraise their own work
334 1072
5 Leaders should give subordinates
complete
freedom to solve problems on their own
401 1240
Participative 408 1110
1 He is very responsive and easy to be
invited to discuss
367 1264
2 He easily understood 413 1105
3 When things go wrong and he need to
create a strategy to keep a project or process
running on schedule he call a meeting to get his
employees advice
433 1046
4 To get information out He send it by
email memos or voice mail very rarely is a
meeting called His employees are then
expected to act upon the information
384 1040
5 He want to create an environment
where the employees take ownership of the
project I allow them to participate in the
decision making process
444 1096
Achievement Oriented 387 1103
1 He determines the duties of staff 391 1113
2 He describes the conditions and tasks
and clearly what is expected
349 1021
3 He explain the level of performance 382 1165
34
that is expected of subordinates
4 He give vague explanations of what is
expected of subordinates on the job
413 1107
5 He consistently set challenging goals
for subordinates to attain
401 1110
Motivation Level 345 1178
1 1 I feel annoyed when thinking about
the things I would like to do new work
459 0906
2 I am ambitious in my career 288 1233
3 I am energized when
people count on me for ideas
439 0947
4 When involved in group projects my
team membersrsquo problems are my problems
301 1211
5 I find pleasure in recognizing and
celebrating the accomplishments of others
290 1125
6 As a practice I ask people
challenging questions when we are working on
projects together
301 1211
7 I take delight in complimenting
people I work with when progress is made
411 1190
8 I find it easy to be the cheerleader for
others when times are good and when times are
bad
382 1179
9 Team accomplishment is more
important to me than my own personal
accomplishments
321 1327
10 When involved in group projects I
am inclined to let my ideas be known
253 1335
Table 42 leadership style
35
44 RELIABILITY ANALYSIS
According to Hinton (2004) recommended four cut-off points for steadiness
which includes outstanding reliability (090 and above) high reliability (070 ndash 090)
moderate reliability (050 ndash 070) and low reliability (050 and below)
000 050 Low Reliability
050 070 Moderate Reliability
070 090 High Reliability
090 100 Outstanding
Reliability
Table 43 Reliability Analysis
Based on table 43 there are five constructs directive supportive
participative achievement-oriented and motivation level shown Cronbachrsquos Alpha
values of 0865 0914 0970 0974 and 0883 respectively None of constructs
confirm low reliability The high Cronbachrsquos Alpa values for all establish contain
that they are inwardly uniform That means all element of each establishes are
measuring the identical content creation In the nutshell the higher the Cronbachrsquos
Alpha value of a construct the higher the reliability is of measuring the same
construct
Const
ructs
Sample
Size(n)
No
of Items
Cronbachrsquos
Alpha (a)
Type
Direc 100 5 0865 High Reliability
36
tive
Supp
ortive
100 5 0914 Outstanding
Reliability
Partic
ipative
100 5 0970 Outstanding
Reliability
Achi
evement
100 5 0974 Outstanding
Reliability
Level
of Staff
Motivation
100 10 0883 Outstanding
Reliability
Table 44 Reliability Test
45 CORRELATION MATRIX
Correlation analysis was used to conclude and decide relationships between
two variables measured Toward this end Pearson correlation test was used to
diagnose whether leadership styles and motivation level are relevant to each other
Table 44 presents the correlation matrix results
Table 44 shows the relation of independent variables with motivation level
For finding the relation significant level plt 005 and plt 001were chosen
The value of correlation coefficient r for directive leadership style is 0356
with plt 005 which show a moderate relationship with the level of staff motivation
It is found that the value of correlation coefficient r for supportive leadership
style is 0369 with plt 001 show a strong relationship with the level of staff
motivation
Participative leadership style carry correlation coefficient value r of 035 2
with plt 005 which show a moderate relationship with the level of staff motivation
For achievement oriented leadership style the coefficient valuer is 0430
with plt 001 which show a strong relationship with the level of staff motivation
37
Correlation is significant at the 001 level (1-tailed)
Correlation is significant at the 005 level (1-tailed)
Constructs Directive Supportive Participative Achievement Motivation
() () () ()
Directive 1 0691 0717 0799 0356
0000 0000 0000 0012
() () ()
Supportive 1 0877 0676 0369
0000 0000 0009
() ()
Participative 1 0736 0352
0000 0012
()
Achievemen
t
1 0430
0022
Motivation 1
Table 45 Correlation between leadership styles and the level of staff
motivation
46 REGRESSION ANALYSIS
In this study multiple regression analysis was applied Each variable from
factor scores were used in the analysis Table 45 shows the results of multiple
regression analysis of the research The findings showed that leadership styles were
not significant and negatively correlate with level of motivation of staff The R2 =
38
0184 indicates that 1840 of the variance in variable level of motivation of the
staff (dependent variable) can be explained by leadership styles
Beta coefficient the achievement oriented has the highest B β =0225
followed by supportive leadership style β = 0111 directive β =0024 and the lowest
is participative leadership style is β = - 0003That means one unit increase in
directive leadership style will lead to 0024 increase in the level of motivation for
supportive leadership style one unit increase will lead to 00111 increase in the level
of motivation one unit increase in participative will lead to -0003 change in the
level of motivation of staff and one unit increase in achievement oriented will lead
to 0225 increase to the level of motivation of staff The findings explain that the
components of the leadership styles do not explain the level of motivation of the
staff
Instruction
R2=0184
Adjusted R2=0103 F= 2499 p lt 005
Dependent Variable Level of staff Motivation
Unstandardised
Coefficients
Standardise
d
Coefficient
Model B Std Error Beta t Sig
(Constant) 2268 0446 5430 0000
Total Score Directive 0024 0186 0031 0144 0984
Total Score Supportive 0101 0177 0161 0691 0585
Total Score Participative -0003 0191 -0055 -0020 1082
Total Score Achievement 0225 0170 0312 1456 0210
39
Table 46 Multiple Regression Analysis (n=50)
40
Chapter 5
CONCLUSION AND RECOMMENDATION
51 INTRODUCTION
This chapter target to discuss the outcome shown in the previous chapters by
setting against them with those finding principles and earlier investigation in the
common field Moreover the investigationrsquos confines and recommendations for the
future research and practice are shown in this chapter
52 DISCUSSION OF FINDING
The objectives of this investigation were to determine the relationship
between leadership style and motivation level It is a study of Apple Incorporation
The outcome of this investigation gives that the leadership styles are supported to the
level of staff motivation The independents variables had correlation with the level of
the staff motivation that is illustrated in Table 42 in the preceding chapter
Based on the analysis of the research (Sample the leadership styles of the
manager of the Apple Incorporation) is significant with the leadership style which
has been practiced by Chief Executive Officer of Apple Incorporation in the District
41
of Johor Bahru Johor James Liow 1992) Analysis from the research found that the
most dominant leadership is achievement oriented followed by supportive directive
participative and achievement oriented
In discussing the results the researchers prefer to discuss each hypothesis
separately in order to get an accurate and complete perceptive of the relationship
between leadership style and motivation level
The results revealed that the respondents perceived the all four leadership
styles of the manager have relation with their level of motivation towards their jobs
Furthermore the results revealed that there is significant relationship between
leadership style and motivation level
What is remarkable here is that this findings correlates strongly with the
arguments that say that relationship between leadership style and motivation level
can be both influential and no influential with staffrsquos motivation and his or her
leadership styles depends on his or her choice of the style that suits the situation or
the company
For example the researchers of University Malaya claimed that the
leadership styles of leader had relationship with staffrsquos motivation but depending on
their jobs according to the job description and the organizational chart that informs
employees what when and how tasks should be done
53 LIMITATION OF STUDY
One of the limitations in research includes lack of adequate information on a
particular subject Research equipments are very hard or expensive to acquire leading
to formulation mere assumptions Another hindrance is poor or inaccessibility to the
region of study
Some of the limitations of doing a research include access of information
availability of enough resources and time management The availability of experts in
42
editing and guidance may also be minimal where support from friends or
organisation may not be enough
The limitations of the study are those characteristics of design or
methodology that impacted or influenced the application or interpretation of the
results of your study They are the constraints on generalizability and utility of
findings that are the result of the ways in which you chose to design the study andor
the method used to establish internal and external validity
Another limitation related to building the evidence about ldquosurvival of
consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin
spiritrdquo Not knowing all of your extended family members limits your ability to
verify statements communicated by the Medium When information related to a
discarnate is not verified this result could be related to the sitterrsquos limitations but it
may also be related to the Medium These challenges however highlight the
limitations of spirit communication and in general further highlights the complexity
of studying the ldquoA study of Apple Incorporationrdquo
Limitations in research methods vary depending on the type of method used
and how it was conducted They include language barriers you might want to do a
research on something that is in a language which you do not understand and the
production of a translator is not available You might also be short of the research
materials and others are not immediately available among others
Limitations are influences that the researcher cannot control They are the
shortcomings conditions or influences that cannot be controlled by the researcher
that place restrictions on your methodology and conclusions Any limitations that
might influence the results should be mentioned
54 SUGGESTIONS FOR FUTURE RESEARCH
From this research the researcher recommends a several means that could be
taken to improve staffrsquos motivation by concentrating on leadership styles
43
According to Marketing minds (2012) Apple Inc uses the Apple brand to
compete across several highly competitive markets including the personal computer
industry with its Macintosh line of computerslaptops and related software the
consumer electronics industry with products such as the iPod digital music
distribution through iTunes Music Store the smart phone market with the Apple
iPhone magazine book games and applications publishing via the AppsStore for
iPhone and the iPad tablet computing device and movie and TV content distribution
with Apple TV The company is also establishing a very strong marketing presence
relative to the rival (Google) in the advertising market via its business Apps and iAd
network Steve Jobs the co-Founder of Apple described the company as being a
mobile devices company largest in the world as their revenues are bigger than
Nokia Samsung or Sonys mobile devices business
The story started two months ago when Google released its first smart phone
This new smart phone made by a Taiwanese company called HTC and the phone
called Nexus One After three weeks Apple Company said is going to sue the
manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC
The company which has been releasing iPhone since 2007 believes that HTC
illegally used 20 patents of Apple These patents are related to user interface
architecture and hardware of iPhone Apple Company filed a lawsuit in US District
Court in Delaware and an objection presented to the International Trade Commission
in USA too
In response to these accusations made by Apple Company against HTC
company The HTC denied Applersquos allegations and declared to fight the suit In other
response HTC said it has been making phones for a far longer time than Apple
including a touch screen device called the XDA that predates the iPhone by about 5
years
Implications
The implications here appear to be that HTCrsquos technological primary somehow goes
against Applersquos claims that the company violated 20 of its patents And while itrsquos
certainly possible that that might be the case itrsquos hard to accept that argument
without a list of patents to back it up
Patents
44
Here some of the patents that Apple Company accusing HTC Company used them
for its new Nexus phone manufactured for Google They are Multi-touch Screen
Multifinger gestures device integration and multitasking accelerometer patents
What is Android Android is a software installed in the mobile devices that includes
an operating system middleware and key applications The Android SDK provides
the tools and APIs necessary to begin developing applications on the Android
platform using the Java programming language
Terminology
Today in the market consumer have a lot of options for every product
whether it be an IT product or Home PCs or consumer durables or a FMCG product
This study may be helpful for company to know about the factors affecting the
consumer behavior and patterns of the consumer It may also be helpful to know the
specific requirement of customer so that the customer can be easily satisfied
Moreover this study helps to know the buying habits and patterns of customer The
study will help the company to understand the relationship that a consumer have with
their Apple product It will help to ascertain the reason which makes the undisputed
leader in almost every segment in which they operate
All Apple Professional Development facilitators are educators themselves
That gives them a unique view they know whatrsquos important in the classroom so they
can ensure that you learn about your Apple products and how they can best serve you
and your students We have created workshops in the following categories
These curriculum-focused workshops help teachers apply their skills with
Apple products to specific areas and disciplines to produce effective personal
learning for their students
Focused on technology skills these foundational workshops help teachers
become confident and comfortable integrating Apple products into their teaching
strategies
These workshops for school leaders and Education decision-makers focus on
issues important to success such as visioning and planning
Our research investigated the role of social norms in an extended theory of
planned behavior (TPB) in the explanation of prostatecolorectal cancer screening
(CS) intention and the prediction of CS uptake among men
45
Apple is well known for giving its customers things that they need but didnt
know they needed until the product shipped In that spirit Apple is in a unique
position to make further gains with that philosophy especially as other companies
pull back reduce RampD or get out of some markets completely
I written before about how Apples financial position gives it a unique
competitive advantage over the competition That discussion pointed to how Apple
can pay cash for components get to the front of supplier delivery schedules then
through volume drive prices down putting extreme price pressure on the
competition while they develop the next generation with RampD dollars
Even as Apple does this they are mindful of their brand Selling cheap
products doesnt sit well with Apple and they definitely dont want to undercut or
cannibalize other product lines
So if one asks the question about what Apple can deliver in a time when
customers are watching every penny its silly to envision a cheaper stripped down
version of a product thats already doing well Instead as Apple ponders how to
deliver new products to cost conscious customers the company tends to think about
holes in the market that can be exploited with their technology -- but which dont
undercut current products
There are other considerations as well For example the iPod touch doesnt
have a camera or an FM radio Other than the CPU it doesnt radiate and can
therefore be used in corporate or government environments that would otherwise
forbid a device that could be a security concern Our fantasies often neglect to
consider such things Because people expect to use their iPhone anywhere that
device has a different set of design constraints
Availability of multi-modal logistics services has been introduced and
occupational safety and health management system elaborated The DTPB can
provide a useful framework for evaluating interventions to increase logisticians
motivations to safety performance The overriding aim of this study was to design
and pilot test a questionnaire for subsequent use in a large-scale survey This study
describes the early stages of a research questionnaire development and a pilot study
The main results of this pilot study that the questionnaire proved to be reliable and
the analysis although preliminary provided strong support for the predictive power
of the DTPB The evaluation led to minor changes in the questionnaire Currently
46
the relevant literature surrounding the DTPB reveals a lack of research that utilizes
empirically validated theories in the field of logistics safety There is therefore a need
to consider more practical issues that emerge when applying the theory As is often
the case with the DTPB questionnaire the participants thought the questionnaire was
rather long This is important given that lengthy questionnaires can impact on data
quality through reduced completion rates due to factors such as lowered participant
motivation The length of the questionnaire could be accommodated thereby
encouraging participation Another comment levied at the DTPB questionnaire is that
it appears rather repetitive Indeed responses received in the present context included
wersquove answered that already Alternatively it may be better to group the outcomes
and behavioural belief statements and address the issue of similarity
Although the key purpose of this study was to develop and pilot a
questionnaire and not to generalize its findings it is of interest to note that the
occupational doctors advice has significant relationship to safety performance One
possible reason is that occupational safety and health information is not easily
available thereby increasing the reliance of the workers on the occupational doctors
advice This finding together with the significant influence of peer culture within the
DTPB framework would seem to strengthen the view that increasing exposure of
logisticians to occupational safety and health may encourage more positive
subjective norms and implies that contact with occupational doctors may encourage
the logisticians to work safely
Deeper interpretation suggests that peers causal attributions regarding safety
performance in their workplace may exert a comparatively strong influence over
logisticians991257 safety It also adds weight to the suggestion that occupational safety
and health training should form part of the logistics company991257s annual training plan
and as such supports the view that occupational safety and health intervention
programmes are required
He findings from questionnaire pilot test seem to corroborate previous
research by suggesting that subjective norms is a key issue to be addressed in any
occupational safety and programme as is the case of the logistics sector The result is
in line with the results reported by Hamilton and White Paris and Van den Broucke
and Fogarty and Shaw who found subjective norms to be important in affecting
adoption of a system As such it would seem that efforts should be made to enhance
knowledge and in particular to highlight the benefits of safety performance for both
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
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Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
vii
LIST OF TABLES
TABLE NO TITLE PAGE
41 Demographic Profile
30
42 Leadership style
32
43 Reliability Analysis 35
44 Reliability Test 35
45 Correlation between leadership styles and the level of staff motivation 37
46 Multiple Regression Analysis 38
viii
LIST OF FIGURES
FIGURE NO TITLE PAGE
31 Required Sample Size
1
1
CHAPTER 1
INTRODUCTION
11 BACKGROUND
Its ironic that when you ask leadersmdasheven good onesmdashwhat constitutes
leadership you often get vague disparate and vapid responses Youd think that of
all people this population would offer crisp and concrete definitions of their own
crucial work Instead you get references to energizing visioning pathfinding
modeling and a dozen other tangents of real leadershipmdashbut almost no reference to
the central task of leaders influencing
This is especially disconcerting in an era where Fortune 500 companies are
crumbling under the weight of financial strain and once powerful and confident
leaders are crawling to Washington begging for bailouts The vast majority of todays
crises are the natural consequence of ineffective or misdirected influence Either
leaders have been incapable of influencing their employees to create value for
customers (eg the US auto industry) or theyve exerted influence that has driven
2
employees to unconscionable behavior bringing the global economy to its knees (ie
the financial sector) Today more than ever we ought to see clearly that leadership
isnt a combination of fuzzy concepts and proclivities Leaders are responsible for
intelligently and ethically influencing behavior in a way that creates value
Fortunately not all leaders are missing the mark I recently met one of the
few leaders who in my experience has a concrete expression of leadership on the tip
of his tongue Tim Tassopoulos chief operating officer of Chik-fil-A says it this
way Leadership is intentional influence
I couldnt agree more For 20 years my colleagues and I have worked with
leaders to help them increase their capacity for influencing change But it came as a
surprise to us that prior to helping them learn how to influence we had to draw their
attention to it as their core work
Tim on the other hand understands that it all comes down to whether one of
his 50000 front-line associates with a few discretionary minutes decides to lean
against a wall or walk out to the dining area and clean tables Tims success or failure
as a leader does not come down to whether he is charismatic visionary or
inspirational It comes down to whether at the end of the day people behave in ways
that improve results Period
With that said the second biggest problem leaders face is that few of them
have any systematic way of even thinking aboutmdashmuch less practicingmdashinfluence
Oh we complain about it a lot All leaders can point to dysfunctional political
unproductive behaviors in their organizations For example
Fiefdoms Most leaders complain that people in their companies put the
interests of their department over the interests of the company In one Fortune 500
company the training department encouraged a vendor to sue another division of the
company to prevent that division from cutting separate deals with the vendor which
would have threatened the training departments monopoly
Compliance In US hospitals 2 million patients will be infected this year by
the very caregivers who are trying to heal them An enormous percentage of these
infections could be avoided if leaders could just find a way to influence people to
wash their hands consistently Compliance rates today hover somewhere between
30 and 50
Silence More than 90 of respondents in a recent study we conducted at
VitalSmarts reported they are currently working on a cross-functional initiative that
3
they are certain will fail Our research showed that the primary cause of these failures
is silence People see lots of problems in their initiatives but they work in
organizations where its not OK to speak up about them Our study found that this
pattern of problem behavior is a root cause of more than 85 of project failures
Given that few leaders can even define leadership its no surprise that their
performance is mediocre at best We recently studied the successes and failures of
more than 1000 leaders from 50 global companies to influence strategically critical
behavior change in their companies We were stunned to discover that fewer than 1
in 20 had any evidence of success in spite of their belief that change was crucial As
we combed through the data some key insights emerged that help us understand why
so few leaders either grasp or exert influence well
Leaders confuse talking with influencing Many leaders think influence
consists of little more than talking people into doing things Its no wonder most
influence efforts start with PowerPoint presentations But profound persistent and
overwhelming problems demand more than verbal persuasion Anyone whos ever
tried to talk a smoker into quitting knows theres a lot more to behavior change than
words
Leaders make the same mistake when they publish platitudes in the form of
Mission and Values statements give a few speeches on why these values are crucial
and then assume their job is done
Leaders believe in silver bullets When leaders actually attempt to influence
new behavior its common for them to look for quick fixesmdashto fall into the trap of
thinking that deeply ingrained bad habits can be changed with a single technique
The failure mode is to rely on any single approach
Some host star-studded retreats Others hand out inspiring posters and color-
changing mugs and think people will line up for change Still others believe its all
about incentives and so they tinker with the performance-management system or tie
new behaviors to executive bonuses The research shows that when leaders rely on
just one simple source of influence to drive change they almost always fail
In the future Ill use this column to share what weve learned from leaders
who dont suffer in ignorance about influence Over the past 20 years my colleagues
and I have sought out and studied a different kind of leader Weve tried to find those
who had remarkable abilities to influence changemdashrapidly profoundly and
sustainably
4
Weve studied up close the methods used by one remarkable influencer who
mdashwith no formal authoritymdashhas changed behavior in thousands of US hospitals
Weve looked first hand at one influencer who has saved 5 million lives from AIDS
mdashsimply by influencing behavior change in a country of 60 million people We
worked with a corporate chief who within 12 months influenced deeply entrenched
habits in employees with an average of 26 years tenure
What weve learned is that when you know what youre doing change can
happen relatively quickly And it all starts with gaining greater clarity about what
leadership really means then finding a way of thinking about the fundamental
principles of influence
Leaders lack a theory of influence Very few leaders can even answer the
question How do you change the behavior of a large group of people And yet
this is what theyre ultimately paid to do It isnt just about making a decision its
about getting people aligned to execute the decision And this means influence
Imagine discovering just as the anesthesia is taking effect that your heart surgeonmdash
the one hovering over your chest with a scalpelmdashis working off a gut hunch about
how to conduct a bypass Unless leaders become articulate about a repeatable and
effective way of influencing profound rapid and sustainable behavior changemdash
theyll continue to rack up predictably high failure rates at leading change
Leaders act as if its not their job to address entrenched habits Most leaders put a
great deal of time into crafting strategy selecting winning products and engaging
with analysts shareholders and major customers But few realize the success or
failure of their grand schemes lies in influencing the behavior of the hundreds or
thousands of people who will have to execute the big ideasmdashtheir employees
By contrast the most influential leadersmdashthe 5 who succeed consistently at
influencing profound and essential behavior changemdashspend as much as half of their
time thinking about and actively influencing the behaviors they know will lead to top
performance The 95 who dither and fail tend to delegate what they dismiss as
change management to others most often leaders in human resourcesmdashwho often
lack the credibility to influence real change The average leader spends little if any
of his or her time on active efforts to create behavior change Consequently nothing
changes
Performance is a function of the three factors acting together Ability has to
do with whether a person can do a task Motivation is a measure of whether a person
5
wants to do it Opportunity is about accessibility a person canrsquot do a task if she is not
given a chance or if she is denied access to necessary resources or amenities
This framework ndash looking at human performance as being influenced by
multiple factors ndash reflects the difficult and variable nature of our work today All of
these factors must be supported by the work environment in order for peoplersquos best
work to occur So how can the workplace help
According to Judith Heerwagen a former scientist with the Pacific Northwest
National Laboratory who is now a program expert with the General Services
Administration productivity and the workplace are related in these ways
In this section we discuss what motivation is and why it is important and
how motivation affects behaviour human relations and performance Motivation is
defined as ldquothe intention of achieving a goal leading to goal directed behaviour
When we refer to someone as being motivated we mean that the person is trying
hard to accomplish a certain task Motivation is clearly important for someone to
perform well However motivation alone is not sufficient
Ability is having the skills and knowledge required to perform the job is also
important and is sometimes the key determinant of effectiveness Finally
environmental factors having the resources information and support one needs to
perform well are also critical to determine performance
ldquoA building can affect opportunity by providing equitable access to
conditions that reduce health and safety risks equitable access to amenities and
compensatory design options where inequities exist and are difficult to eliminate
entirelyrdquo
ldquoA building can positively affect ability by providing comfortable ambient
conditions by enabling individual control and adjustment of conditions and by
reducing health and safety risks Negative impacts on ability to do work are
associated with conditions that are uncomfortable distracting hazardous or noxious
ldquoA building can positively affect motivation by providing conditions that
promote positive affective functioning psychological engagement and personal
control Moods create the lsquoaffective contextrsquo for thought processes and behaviors and
are directly tied to motivation
Motivation is the internal process leading to behavior to satisfy needs
6
Have you ever wondered why people do the things they do The primary
reason people do what they do is to meet their needs or wants The process people go
through to meet their needs is
Need rarrMotive rarrBehaviour rarrSatisfaction or Dissatisfaction
What makes employees willing to ldquogo the extra milerdquo to provide excellent
service market a companyrsquos products effectively or achieve the goals set for them
Answering questions like this is of utmost importance to understand and manage the
work behaviour of our peers subordinates and even supervisors As with many
questions involving human beings the answers are anything but simple Instead
there are several theories explaining the concept of motivation
Performance = motivation x ability x environment
According to this equation motivation ability and environment are the major
influences over employee performance Performance is a function of motivation
ability and the environment in which you work Zappos seems to be creating an
environment that encourages motivation and builds inclusiveness The company
delivers above and beyond basic workplace needs and addresses the self-
actualization needs that most individuals desire from their work experience CEO
Tony Hsieh believes that the secret to customer loyalty is to make a corporate culture
of caring a priority This is reflected in the companyrsquos 10 core values and its
emphasis on building a team and a family During the interview process applicants
are asked questions relating to the companyrsquos values such as gauging their own
weirdness open-mindedness and sense of family Although the offer to be paid to
quit during the training process has increased from its original number of $400 only
1 of trainees take the offer Work is structured differently at Zappos as well For
example there is no limit to the time customer service representatives spend on a
phone call and they are encouraged to make personal connections with the
individuals on the other rather than try to get rid of them
Although Zappos pays its employees well and offers attractive benefits such
as employees receiving full health-care coverage and a compressed workweek the
desire to work at Zappos seems to go beyond that As Hsieh would say happiness is
the driving force behind almost any action an individual takes Whether your goals
are for achievement affiliation or simply to find an enjoyable environment in which
to work Zappos strives to address these needs
7
Although Zappos has over 1300 employees the company has been able to
maintain a relatively flat organizational structure and prides itself on its extreme
transparency In an exceptionally detailed and lengthy letter to employees Hsieh
spelled out what the new partnership with Amazon would mean for the company
what would change and more important what would remain the same As a result of
this type of company structure individuals have more freedom which can lead to
greater satisfaction
The topic of motivation plays a central role in the field of management as it
is one of the most popular management topics Motivation derives from the Latin
word for movement and it has been widely acknowledged as a critical determinant
of our behavior Motivation affects how and to what extent we utilize our skills and
abilities Unmotivated employees are less willing to be cooperative and supportive
and they may decrease work effort time on the job productivity and performance
Thus we need to motivate employees to boost productivity Jeff Taylor founder of
Monstercom said that to be successful you have to be able to motivate others To
this end researchers are studying the factors that energize direct and sustain work-
related behavior and you will learn about their motivation theories in this chapter
Despite their difficulties because they canrsquot simply buy motivation
organizations are designing incentive systems to motivate employees Self-
motivation is one of the most important skills companies look for when hiring Thus
your ability to motivate yourself and others is critical to your career success and the
goal of this chapter is to increase your ability to do so
Based on the expiratory study done by most of the staff they consented with
the statement that the level of motivation is equivalent with the leadership styles of
the mangers
Be a yardstick of quality Some people arent used to an environment where
excellence is expected by Steve Jobs
8
12 PROBLEM STATEMENT
Motivation is defined as the process that initiates guides and maintains goal-oriented
behaviors Motivation is what causes us to act whether it is getting a glass of water
to reduce thirst or reading a book to gain knowledge The act or process of giving
someone a reason for doing something and it is also called as the act or process of
motivating someone Motivation is a desire or willingness to do something
enthusiasm It is a force or influence that causes someone to do something There are
three major components to motivation activation persistence and intensity
All levels of management perform these functions but the amount of time a manager
spends on each function depends on the level of management and the needs of the
organization Managers just dont go out and haphazardly perform their
responsibilities Good managers discover how to master five basic functions
planning organizing staffing leading and controlling
A manager needs to be a good leader While a manager organizes and plans the good
leader must also inspire employees with a vision for the organization A manager
needs to be an effective communicator and liaison between employees customers
and other managers of the organization A manager needs to be an effective
negotiator When organizations are developing or undergoing change the manager is
often required to negotiate with competitors contractors suppliers and employees
A manager must act as a figurehead that reinforces the mission and vision of an
organization to employees customers and other stakeholders
Leadership has a direct cause and effect relationship upon organizations and their
success Leaders determine values culture change tolerance and employee
motivation They shape institutional strategies including their execution and
effectiveness Leaders can appear at any level of an institution and are not exclusive
to management Successful leaders do however have one thing in common They
influence those around them in order to reap maximum benefit from the
organizationrsquos resources including its most vital and expensive its people Libraries
9
require leadership just like business government and non-profit organizations
Whether a public special or academic library that libraryrsquos leaders directly affect
everything from patron experience to successfully executing stated missions
including resource allocation services offered and collection development strategies
In fact the influence of leaders and their effectiveness in moving people to a shared
vision can directly shape the libraryrsquos people its materials how patrons use or
interact with them and whether or not that experience is beneficial With leadership
potentially playing such a vital role in the success of information centers and patron
experiences it is useful to consider the different types of leaders and their potential
impact on libraries as organizations
Current leadership theories describe leaders based upon traits or how influence and
power are used to achieve objectives When using trait-based descriptions leaders
may be classified as autocratic democratic bureaucratic or charismatic If viewing
leadership from the perspective of the exchange of power and its utilization to secure
outcomes leaders are situational transactional or transformational Understanding
these different tropes can provide a vocabulary for discussion that can lead to
meaningful desired results It bears noting that not all leaders are created equal and
leadership quality may vary enormously across industries or simply within an
organization In addition identifying an individual leaderrsquos style is central to
evaluating leadership quality and effectiveness especially as it relates to
organizational goals Below is a brief examination of each common leadership style
listed above and their potential impact on a group as well as their relative usefulness
Leadership style impacts the organization by affecting employee morale
productivity decision-making speed and metrics Successful leaders carefully
analyze problems assess the skill level of subordinates consider alternatives and
make an informed choice By choosing the most appropriate leadership style for the
situation an effective leader provides a lasting impact Leaders establish a clear
distinction between subordinates and superiors
When leaders use a coaching style instead subordinates feel safer and encouraged to
focus on their own development which ultimately helps the company for the long
term by increasing employee morale retention and satisfaction A leader engages
10
with employees to figure out the best way to accomplish the companyrsquos strategic
goals This includes decreased errors minimized waste and increased customer
satisfaction Participative leaders run team-building exercises to promote cultural
awareness and diversity which can improve productivity by allowing the team to
recognize each otherrsquos strengths and value
13 SIGNIFICANT OF THE STUDY
There are a number of different styles of leadership and management that are
based on different theories The individuals style will be use based on a combination
of their beliefs values and preferences as well as the organizational culture and
norms which will encourage some styles and discourage others
Different motivational theories can directly impact an employeersquos
contribution to the overall success of an organization Additionally motivational
theories can influence the behaviors and leadership methods within an organization
The result of employee motivation combined with leadership theories will influence
employee satisfaction This article will review factors that are directly attributed to
employee satisfaction
According to Watkiss (2004) motivation is the way to drive person into
doing something Much of the driven are the thought of a potential reward or a
consequence of not doing something Motivation is the forces the people do
something this is a result of the individual needs being satisfied (or met) so that
individual has the inspiration to complete the task Motivation refersto the initiation
direction intensity and persistence of human behaviour Based on the definition of
Watkiss (2004) it can be concluded that the motivation is the idea and initiative to
encourage and drive the individual to do something or to performance better jobs
Ormrod (2003) stated that the main reason of existence for organizations is not
merely to survive but also to gain profit and the companies enable to competitive
11
weather in locally or globally In order to achieve these missions companies have to
satisfy the employees who are considered asa cornerstone in many companies Thus
the employees would have a high morale self-esteem and also feel comfortable
toward the place where they work in However it is hard to argue that a motivated
workplace means that the organizations would get high performance or maybe
would increase revenue However managers is necessary to take actions in order to
satisfy employees and thereby it is suppose to increase the employeersquos motivation
After increasing motivations the employees will work harder and feel that they are
responsible to achieve all targets and goals that ordered by supervisors In other
words mean that employees would be fell that the organization as belong to them
For an instance motivation in the education process can have many effects on
how students learn and their behaviour to the course matter (Ormrod 2003) It can
direct behaviour toward particular goals and lead to increased effort and energy
It also can help the organization involved in determining the level of it It is
to help the managers to find his or hers leadership styles and increases the leadership
qualities Leadership is a fundamental aspect of the human condition Leadership
today is more difficult and more necessary than before The health and growth of any
organization rises and falls on leadership Studying leadership will make us better
followers Leadership skills can be learned in a systematic and thorough way
14 BACKGROUND OF THE APPLE INC
Apple started in 1976 as a computer company In the last decade however
Apple has expanded into a very intricate company that specializes in much more than
just computers In 2001 Apple broke the barrier with the iPod eventually becoming
the dominant market leader in music players As well Apple joined the phone
industry in 2007 with the iPhone which has also been widely successful
12
Apple is a consumer goods company and therefore evaluating its value
requires understanding its products and consumers This can be very difficult
because Apple competes with many different companies throughout the different
industries it takes part in
Apple has established a unique reputation in the consumer electronics
industry One of the most unique things about Apple is that it has a very strong
customer base This is extremely important in understanding Apple
Apple is probably the most well-known company when it comes to the
making of technology that is cutting edge and something that everyone wants to have
in their possession Apple Computer first came to be a company in 1976 when Steve
Jobs and Steve Wozniak when they released the Apple I and was located in
Cupertino California These two young men dropped out of college and were often
viewed as outcasts in most of the places that they were at including schools which
could have been the reason that they dropped out of college As most people have
heard Apple really started in the basement or garage depending on who the person
talks to rather than at some expensive business location Which is perhaps the reason
so many people were first intrigued by the brand and could be the reason that the
computers were such a success they were created by guys that knew what they
wanted and passed this on to the rest of the world And what they wanted was
something that other people wanted as well
The first order that the two built is somewhat of an amazing feat that was the
beginning of the company After being introduced to one another they made a
working model of their computer and took it to a nearby computer store in order to
try to make it onto the market The owners of the store ordered fifty of the machine
that was to be fully assembled and ready to go which seemed to be an impossible
feat However they did succeed as they bartered and promised many IOUs to
companies to get the parts that they would need since they had no money to buy
these on their own They finished all fifty machines in thirty days and took them to
the store to sell which they received around five hundred dollars a piece for these
machines They were a hit with those that came to the store
Now Apple is a brand that most people automatically know all over the
world They are known for their innovative technology that is usually the first of its
kind on the market and something that all people love to own and make their lives a
bit easier with the advancements that they gave people The company continued to
13
stay on top of their game and improve upon their technology they produced such
things as the iMac which really did help to propel the company in the eyes of many
consumers
The first home computer with a GUI or graphical user interface was the
Apple Lisa The very first graphical user interface was developed by the Xerox
Corporation at their Palo Alto Research Center (PARC) in the 1970s Steve Jobs
visited PARC in 1979 (after buying Xerox stock) and was impressed and influenced
by the Xerox Alto the first computer ever with a graphical user interface Jobs
designed the new Apple Lisa based on the technology he saw at Xerox
With the 1984 Apple Macintosh Steve Jobs made sure developers created
software for the new Macintosh Computer Jobs figured that software was the way to
win the consumer over
14
CHAPTER 2
LITERATURE REVIEW
21 DEFINITION AND MOTIVATION THEORY
Motivation is internal and external factors that stimulate desire and energy in
people to be continually interested and committed to a job role or subject or to make
an effort to attain a goal
Motivation results from the interaction of both conscious and unconscious
factors such as the (1) intensity of desire or need (2) incentive or reward value of the
goal and (3) expectations of the individual and of his or her peers These factors are
the reasons one has for behaving a certain way An example is a student that spends
extra time studying for a test because he or she wants a better grade in the class
Motivation is also a feeling of enthusiasm or interest that makes you
determined to do something Motivation is the desire that fuels a person to do certain
things based on the wants and needs of a person If a person wishes to meet these
wants and needs then it necessitates him to motivate himself so that he can make
certain moves A person is unique and apart from another so his wants and needs
vary greatly from that of the other The same is true for the peoples levels of
motivation
The different wants and needs in every person vary in intensity based on the
focus goals and the total human psyche of the person This is why the motivation of
a person is unique despite having similar wants and needs with others
The decision to increase your motivation is the key to the bringing a greater
sense of it for yourself This can be done by putting greater focus on the things that
15
you want to achieve until you actually accomplish them The stronger your focus is
on the goal the greater the motivation will be
The truth of the matter is if you are unable to keep track of your goals it can
be generalized that you do not really desire to achieve it Motivation can come
naturally and no amount of inspirational talk will set you to action if you really are
not into taking the goal seriously
Setting goals that stir positive feelings within you are important to keep
yourself motivated Once you have found these focus yourself on being able to get a
hold of them There will be a lot of distractions so pick up at a comfortable pace and
make things happen
The definition of motivation involves the total understanding of the self
Receiving rewards is one reason for being motivated but beyond that is a set of
benefits that are more valuable than concrete rewards These can be enhanced work
output more productivity better work habits and an increased of understanding of
yourself
According to various theories motivation may be rooted in the basic need to
stay motivated in the face of challenges and negative people Setbacks and
unsupportive colleagues or friends will make you even more determined when you
know how to stay motivated avoid the criticism endless nagging and moaning of
those around you When you easily and effortlessly get things done you give people
little reason to criticize you In fact they are likely to give you more freedom to do
things your way start new projects with enthusiasm and stay motivated over time
When you can see things through to completion you will have renewed confidence in
your ability to succeed stop things getting any worse When you know how to be
highly motivated in a matter of seconds you can turn around situations you have
neglected in the past feel in charge of you life As you get more done with ease you
will have order where you used to have chaos You will know what you want and
feel compelled to move ahead and get it develop leadership skills and positively
affect those around you Your drive and enthusiasm will touch everyone you deal
with People will turn to you for leadership and guidance enjoy a more harmonious
home life Imagine hearing praise and gratitude for all the little things you get done
around the house You will enjoy a satisfying feeling of accomplishment at the end
of each evening eliminate problems while they are small You will deal with
potential problems and concerns sooner rather than later This habit alone will put
16
you back in control save money by getting things done on time You will eliminate
those late fees fines and charges that procrastinators waste their hard earned money
on put an end to regrets Become the kind of person who jumps on opportunities
And enjoy the excitement and passion you feel when you are giving 100
understand what motivates you and enjoy greater success When you discover your
unique motivation blueprint getting ahead will never be a mystery again You can
fire up your motivation engine whenever you choose to move ahead quickly in your
career When you can calmly and efficiently get your work done you position
yourself for more responsibility and a higher salary earn the respect of your boss and
colleagues As a dependable and productive member of the team people will
appreciate you and seek your valuable advice on important matters and Feel fantastic
about yourself As a motivated self-starter your self-esteem will soar you will
accomplish much more have greater success and live a full life
22 DEFINITION CONCEPT AND LEADERSHIP THEORY
In a research on leadership_(Stodgill(1974) has identified more than eleven
explanations on leadership which has different foundation Many definitions have
been identified by researchers for example Stoggil (1950) explained that leadership is
a process to influence people to achieve certain goals and target Tannembum amp
Massarik (1957) explained that A frame of reference Management
Science (October) 1-19t hellip)
Individuals are concerned not only with the absolute amounts of rewards they
receive for their efforts but also the praising from employer We lead when we
manage a football team or teach a classroom of children We lead our own children
when we are parents and we lead when we organize anything We certainly lead
when we manage projects or develop a new business We lead the moment we take
the first supervisory responsibility at work and we may lead even before we assume
official responsibility to do anything A vicar or preacher leads a congregation A
17
writer or visionary may lead when he or she puts pen to paper and creates a book or
poem or article which inspires and moves others to new thoughts and actions A
monarch and a president are both leaders So is a local councillor and so can be a
community fund-raiser A ruthless dictator is a leader So was Mother Theresa and
so was Mahatma Gandhi
We can find leadership in every sort of work and play and in every sort of
adventure and project regardless of scale and regardless of financial or official
authority And so given the many ways in which leadership operates it is no surprise
that leadership is so difficult to define and describe
Leadership is a process by which a person influences others to accomplish an
objective and directs the organization in a way that makes it more cohesive and
coherent Leaders carry out this process by applying their leadership attributes such
as beliefs values ethics character knowledge and skills
To inspire your workers into higher levels of teamwork there are certain
things you must be know and do These do not come naturally but are acquired
through continual work and study Good leaders are continually working and
studying to improve their leadership skills they are NOT resting on their laurels
The difference of staffsrsquo perceptions might be influenced by gender age
status academic qualifications work tenure educational level family background
interest and so on Itrsquos clear that the perceptions of staffs on their managerrsquos
leadership style can be influenced with so many factors and it plays an important role
is determining the climate success organization and the level of achievement of the
organization itself
23 PATH GOAL THEORY
The Path-Goal model is a theory based on specifying a leaders style or behavior that
best fits the employee and work environment in order to achieve goals (House
18
Mitchell 1974) The goal is to increase an employees motivation empowerment
and satisfaction so that they become productive members of the organization
Leadership concept that the subordinates accept a leaders behavior only so
far as they view it as resulting in immediate or future benefit Thus a leaders main
function is to clear a path to the realization of the subordinates goals he or she must
choose the behavior patterns that are most applicable in helping the subordinates get
what they want
Path-Goal is based on Vrooms (1964) expectancy theory in which an
individual will act in a certain way based on the expectation that the act will be
followed by a given outcome and on the attractiveness of that outcome to the
individual The path-goal theory was first introduced by Martin Evans (1970) and
then further developed by House (1971)
Leaders can take a strong or limited approach in these In clarifying the path
they may be directive or give vague hints In removing roadblocks they may scour
the path or help the follower move the bigger blocks In increasing rewards they
may give occasional encouragement or pave the way with gold
In fact leader should clarify the path so subordinates know which way to go
remove roadblocks that are stopping the things going there and Increasing the
rewards along the route There are four style of leadership which are supportive
directive participative and achievement-oriented leadership
Supportive leadership
Considering the needs of the follower showing concern for their welfare and
creating a friendly working environment This includes increasing the followers self-
esteem and making the job more interesting This approach is best when the work is
stressful boring or hazardous The leader make work pleasant for the workers by
showing concern for them and by being friendly and approachable It is most
effective in situations in which tasks and relationships are physically or
psychologically challenging Good relations are promoted with the group and
sensitivity to subordinates needs is shown
Directive Leadership
Telling followers what needs to be done and giving appropriate guidance
along the way This includes giving them schedules of specific work to be done at
19
specific times Rewards may also be increased as needed and role ambiguity
decreased (by telling them what they should be doing)
This may be used when the task is unstructured and complex and the follower
is inexperienced This increases the followers sense of security and control and
hence is appropriate to the situation
The leader informs her followers on what is expected of them such as telling
them what to do how to perform a task and scheduling and coordinating work It is
most effective when people are unsure about the task or when there is a lot of
uncertainty within the environment Specific advice is given to the group and ground
rules and structure are established For example clarifying expectations specifying
or assigning certain work tasks to be followed
Participative leadership
Consulting with followers and taking their ideas into account when making
decisions and taking particular actions This approach is best when the followers are
expert and their advice is both needed and they expect to be able to give it The
leaders consult with their followers by consulting with them before making a
decision on how to proceed It is most effective when subordinates are highly trained
and involved in their work Decision making is based on consultation with the group
and information is shared with the group
Achievement-oriented leadership
Setting challenging goals both in work and in self-improvement (and often
together) High standards are demonstrated and expected The leader shows faith in
the capabilities of the follower to succeed This approach is best when the task is
complex
The leader sets challenging goals for his followers expects them to perform
at their highest level and shows confidence in their ability to meet this expectation
It is most effective in professional work environments such as technical or
scientific or in achievement environments such as sales Challenging goals are set
and high performance is encouraged while confidence is shown in the groups ability
The path-goal theory by House(1971) also known as the path-goal theory of
leader effectiveness or the path-goal model is a leadership theory in the field
The original path-goal theory identifies achievement-oriented directive
participative and supportive leader behaviors
20
The directive path-goal clarifying leader behaviour refers to situations where
the leader lets followers know what is expected of them and tells them how to
perform their tasks
24 NEED FOR ACHIEVEMENT THEORY
Need for Achievement (n Ach) is the degree to which someone is motivated
to set and reach goals People with a high n Ach are usually driven to succeed for
internal reasons such as personal satisfaction rather than by external pressures
Personality trait characterized by an enduring and consistent concern with
setting and meeting high standards of achievement This need is influenced by
internal drive for action (intrinsic motivation) and the pressure exerted by the
expectations of others (extrinsic motivation) Measured by thematic appreciation
tests need for achievement motivates an individual to succeed in competition and to
excel in activities important to him or her
These individuals work hard to meet their goals and tend to take on tasks that
are moderately difficult to accomplish If they choose a goal that is too easy the
achievement is not very rewarding and if they chose something that is too difficult
success may not be obtainable Say someone with a high n Ach is just beginning to
set high standards for themselves in fitness They may aim to run a 5k (3-mile) race
but they would shy away from a longer race until they have become a more
experienced runner so they arenrsquot setting themselves up for failure
People high in N-Ach are characterized by a tendency to seek challenges and
a high degree of independence Their most satisfying is the recognition of their
achievements
21
25 DIRECTIVE LEADERSHIP STYLE
The directive leadership style is one of four leadership behaviours identified
by the path-goal theory of leadership Directive leadership is characterized by setting
clear objectives and rules for your subordinates and ensuring that your expectations
and directions are clearly defined and understood by your subordinates Directive
leadership may be advisable when subordinates are unskilled or inexperienced at a
complex task It may backfire if imposed upon highly skilled and experienced
employees who are extremely competent to perform the task
An instructional type of managerial style characterized by a leader who tells
subordinate staff what they are expected to do and how to perform the expected
tasks A directive leadership style might be helpful for a manager within a business
where their subordinate staff members have jobs that are not particularly specialized
and so they need more guidance to avoid uncertainty
Directive leadership is one of five models of leadership described by Bernard
Bass Directive leadership is a style of leading people in a business or project It is
probably the most common form of leadership existing in large businesses today It
is very common in traditional business and traditional cultures This style of
leadership consists of a manager or superior person directing subordinates to
complete or work on a task at hand The manager will tell the employee exactly what
to do and how to do it He or she will have specific standards and will demand that
they be met The manager leads with total authority The military is a good example
of directive leadership However in business it does not always work as well
Directive leadership does not allow an employee to reach their potential nor does it
allow the employee to express their independent thoughts or creativity
Directive leader is a leader who is very strict autocratic makes use of his
power of influence from his position to control reward and force the followers to
comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)
22
26 SUPPORTIVE LEADERSHIP STYLE
Supportive Leadership is one of the leadership styles found in path-goal
theory A supportive leader try to decrease employee stress and frustration in the
workplace This method is effective when your work tasks are dangerous tedious
and stressful but is not really effective if your work tasks are intrinsically motivating
because you dont need to be motivated to do the work
Supportive leadership is a kind of leadership where you listen to your
workers and help them out when they need help Supportive leadership is an opposite
of autocratic leadership and is much more successful in many fields of work But not
in all of course
The leadership style I use to follow is Supportive leadership because
according to me the followers are as important as task The goals can only be achieve
with the help of followers if followers are facing any problem either in their personal
life or under organization roof the affection of that problem can be clearly measured
from their task results Moreover I use self-made theory in my leadership which is
Get addict an achieve according to this a person can achieve anything but the
conditions is that the person must be addicted to it If followers are facing any
grievances they canrsquot be addicted towards achievement Supportive leader in my way
does not only mean handling grievances of followers but I call myself supportive
leader because I plan my tactics towards achieving a goal according to the followers
ability and skills moreover according to their willingness and motivation towards
work Supportive leadership is It leads people It doesnt drive them It involves
them It doesnt coerce them It never loses sight of the most important principle
governing any project involving human beings namely that people are more
important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive
leadership is working along with followers guiding them helping them instead of
working ahead of them Human beings are most important aspect of this type of
leadership According to me this leadership can be done effectively if leaders treat
followers as one who work with him rather work for him Being the basket ball
captain for two consecutive years I applied my leadership style and maintained a
team
23
Supportive leadership is a reference to a particular leadership style for
business As management styles became more complex in the 1970s and 1980s
theories began to grow up Businesses started looking not only at the techniques of
management but at the different types of leaders found in business and what
categories those leaders fell into By the 1990s concepts such as supportive
leadership had become widely accepted Supportive leadership is a naturally organic
and emotionally sensitive style like other styles it is especially useful in certain
circumstances but the company must adopt a culture that encourages such styles for
them to be effective
In supportive leadership the manager is not so interested in giving orders and
managing every detail as in giving employees the tools they need to work
themselves While delegation is a vital part of supportive leadership managers do
not simply assign tasks and then receive the results Instead they work through the
tasks with employees to improve skills and talent until the manager does not need to
worry about a task being done correctly and the employee is fully empowered in a
particular area
27 PARTICIPATIVE LEADERSHIP STYLE
Lewinrsquos study found that participative leadership also known as democratic
leadership is generally the most effective leadership style Democratic leaders offer
guidance to group members but they also participate in the group and allow input
from other group members In Lewinrsquos study children in this group were less
productive than the members of the authoritarian group but their contributions were
of a much higher quality
Participative leadership is a style of leadership that involves all members of a
team in identifying essential goals and developing procedures or strategies to reach
those goals From this perspective this leadership style can be seen as a leadership
style that relies heavily on the leader functioning as a facilitator rather than simply
24
issuing orders or making assignments This type of involved leadership style can be
utilized in business settings volunteer organizations and even in the function of the
home
Participative leaders encourage group members to participate but retain the
final say over the decision-making process Group members feel engaged in the
process and are more motivated and creative
One of the main benefits of participative leadership is that the process allows
for the development of additional leaders who can serve the organization at a later
date Because leaders who favor this style encourage active involvement on the part
of everyone on the team people often are able to express their creativity and
demonstrate abilities and talents that would not be made apparent otherwise The
discovery of these hidden assets help to benefit the work of the current team but also
alerts the organization to people within the team who should be provided with
opportunities to further develop some skill or ability for future use
One potential disadvantage of participate leadership is the time factor This
leadership style does often involve the need for more time before action is taken
This is only natural since the very nature of this leadership style means allowing
input from every member of the team However the extra time necessary for this
process often leads to decisions that ultimately benefit everyone to a greater degree
than faster decisions that are more limited in scope
Participative leadership also expands the range of possibilities for the team
When leadership styles that essentially leave all the direction and decision making in
the hands of one individual it is much more difficult to see a given approach from
several different angles When the leadership style encourages others to be involved
in the decision making process a given course of action can be approached from a
variety of perceptions This can often point out strengths or weaknesses to the
approach that would have gone unobserved and thus unresolved without this type of
participatory brainstorming and decision making
Effective participative leadership allows the talents and skills of all the team
members to be utilized in arriving at decisions and taking courses of action While
the team leader is usually still responsible for making the final decision this sharing
of functions within the team provide the perfect environment for everyone to provide
input that has the potential to make that final decision more well-rounded and
ultimately profitable for the company as a whole
25
28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE
Management which sets challenging goals assists in training emphasizes
improvement and expects the highest levels of performance
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
Achievement-oriented leaders always learn They always take risk They
never gamble (There is a difference) They always teach and mentor others They
understand that failure to adapt and change means death and destruction on a
competitive battlefield Either products are always changing or consumers are
changing so businesses must adapt or dieAchievement -oriented leaders put the
right people on the bus and go to great lengths to keep them there They never
change the deal with their employees (except to make it sweeter) They share
success They set stretch goals and achieve them It is fascinating to watch those
leaders work with their teams They are unstoppable
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
26
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION
There are a number of different styles of leadership and management that are
based on different theories The individuals style will be use based on a combination
of their beliefs values and preferences as well as the organizational culture and
norms which will encourage some styles and discourage others
Idealized influence describes managers who are exemplary role models for
associates Managers with idealized influence can be trusted and respected by
associates to make good decisions for the organization Intellectual Stimulation
describes managers who encourage innovation and creativity through challenging the
normal beliefs or views of a group Managers with intellectual stimulation promote
critical thinking and problem solving to make improvement of organization
performance
Inspirational motivation describes managers who motivate associates to
commit to the vision of the organization Managers with inspirational motivation
encourage team spirit to reach goals of increased revenue and market growth for the
organization Individual consideration describes managers who act as coaches and
advisors to the associates Managers with individual consideration encourage
associates to reach goals that help both the associates and the organization
27
CHAPTER 3
METHODOLOGY
31 RESEARCH DESIGN
A research design encompasses the methodology and procedures employed to
conduct scientific research The design of a study defines the study type (descriptive
correlational semi-experimental experimental review meta-analytic) and sub-type
(eg descriptive-longitudinal case study) research question hypotheses
independent and dependent variables experimental design and if applicable data
collection methods and a statistical analysis plan
The research design is also the framework for conducting the marketing
research project that clarified the necessary procedure in order to obtain the
information needed to solve all the marketing problem
In order to collect as much data as possible a combination of descriptive and
analytical research designs based on result from the questionnaire observation and
interview were used by the researcher to analyses the influence of leader on
competitive market concept of motivation in organization and the ways that human
performances on a job can be link with ability and motivation in Apple Inc
The method has been used is to distribute the questionnaire throughout the
staff in order to collect a better result The reason for choosing this method is
28
because this is the most effectives way to study the relationship between leadership
style and motivational level The raw data was analyze according to the research
objectives
32 POPULATION AND SAMPLING TECHNIQUE
The population of this study are all the staff from Apple Inc The population
chosen consider those who have had experiences working in such a high
technological company like Apple Inc The Sampling technique used in this research
was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the
south of Ireland
Figure 31 Required Sample Size
29
CHAPTER 4
RESEARCH FINDING
A questionnaire is a means of eliciting the feelings beliefs experiences
perceptions or attitudes of some sample of individuals As a data collecting
instrument it could be structured or unstructured
The questionnaire is most frequently a very concise preplanned set of
questions designed to yield specific information to meet a particular need for
research information about a pertinent topic The research information is attained
from respondents normally from a related interest area The dictionary definition
gives a clearer definition A questionnaire is a written or printed form used in
gathering information on some subject or subjects consisting of a list of questions to
be submitted to one or more persons
The method of questionnaire have some advantages of in Economy - Expense
and time involved in training interviewers and sending them to interview are reduced
by using questionnaires Uniformity of questions - Each respondent receives the
same set of questions phrased in exactly the same way Questionnaires may
therefore yield data more comparable than information obtained through an
interview Standardization - If the questions are highly structured and the conditions
under which they are answered are controlled then the questionnaire could become
standardized The disadvantages of questionnaire are respondentrsquos motivation is
difficult to assess affecting the validity of response
30
41 RESPONSE RATE
The laminated random sampling technique was used and a total of 100
samples size were selected out of 100 populations 100 questionnaires were received
that is representing 90 of response rate The sample size was reasonable and
beyond the target that we set early and exceed our expectation This is to allow
further analysis that was surpass the demand
42 DESCRIPTIVE DEMOGRAPHIC PROFILE
The demographic profile is in Table 41 The distribution of respondents
includes 65 male and 35 female The age of respondents was from below 30
years 35 45 between 30 to 40 years 20 between 40 to 50 years While for
years of experience 30 out of the 50 respondents that we carried out for
questionnaire have less than 5 years of experience 30 between 6 to 10 years 28
between 11 to 15 years and 12 have more than 16 years of experience
For the level of education 45 stand for those who have SPMMCEOthers 30 of
the respondents have STPMHSEDIPLOMA 18 of the respondents have degree
and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of
them are single 38 of the respondents are married and only 20 of them are
widowed
Demographic
Items
Frequency Percentage ()
Gender
Male 65 65
Female 35 35
31
Age
lt30 35 35
31-40 45 45
41-50 20 20
Length of Service
lt5 30 30
6-10 30 30
10-15 28 28
gt16 12 12
Education
SPMMCE 45 45
STPMHSE
DIPLOMA
30 30
Degree 18 18
Masterrsquos Degree 7 7
Status
Single 42 42
Married 38 38
Widowed 20 20
Table 41 Demographic Profile
43 DESCRIPTIVE ANALYSIS
32
Design of minimum maximum mean and standard deviation of each item
can be refer rend to the table 42 below Based on the table it reveals that the
minimum value for the directive leadership style is 1 and maximum is 5 In term of
mean and standard deviation of the directive leadership style are 257 413 1144
and 1336 respectively
For supportive leadership style the minimum mean will be 334 and the
highest are 444 For standard deviation is 0991 and 1386 respectively
For minimum value for participative leadership style will be 1 and the
maximum is 5 in addition to that the mean and standard deviation of the variable is
between 367 to 444 and 367 and 1040 and 1264 respectively
The achievement oriented leadership style the mean and standard deviation
of the variable is between 349 to 413 and 1021 to 1165
For motivation achievement based on individual perception the minimum
values of variable range from 1 to 2 and the maximum variable is 5 Mean and
standard deviation of the variable is between 253 to 459 and 0906 to 1335
Variableconstruct Mean Std Deviation
Directive 358 1145
1 He has the final word in the office
matters
373 1336
2 He emphasizes that all rules and
regulations
257 1144
3 He give clear explanations of what is
expected of other
365 1224
4 He give subordinates explicit
instructions for how to do their work
413 1246
5 He show interest in subordinatesrsquo
personal concerns
382 1306
Supportive 383 1190
1 He often mingle with the staff 373 1386
2 He often spent time as necessary to 444 0991
33
hear complaint from staff
3 Providing guidance without pressure
is the
key to being a good leader
362 1259
4 As a rule leaders should allow
subordinates
to appraise their own work
334 1072
5 Leaders should give subordinates
complete
freedom to solve problems on their own
401 1240
Participative 408 1110
1 He is very responsive and easy to be
invited to discuss
367 1264
2 He easily understood 413 1105
3 When things go wrong and he need to
create a strategy to keep a project or process
running on schedule he call a meeting to get his
employees advice
433 1046
4 To get information out He send it by
email memos or voice mail very rarely is a
meeting called His employees are then
expected to act upon the information
384 1040
5 He want to create an environment
where the employees take ownership of the
project I allow them to participate in the
decision making process
444 1096
Achievement Oriented 387 1103
1 He determines the duties of staff 391 1113
2 He describes the conditions and tasks
and clearly what is expected
349 1021
3 He explain the level of performance 382 1165
34
that is expected of subordinates
4 He give vague explanations of what is
expected of subordinates on the job
413 1107
5 He consistently set challenging goals
for subordinates to attain
401 1110
Motivation Level 345 1178
1 1 I feel annoyed when thinking about
the things I would like to do new work
459 0906
2 I am ambitious in my career 288 1233
3 I am energized when
people count on me for ideas
439 0947
4 When involved in group projects my
team membersrsquo problems are my problems
301 1211
5 I find pleasure in recognizing and
celebrating the accomplishments of others
290 1125
6 As a practice I ask people
challenging questions when we are working on
projects together
301 1211
7 I take delight in complimenting
people I work with when progress is made
411 1190
8 I find it easy to be the cheerleader for
others when times are good and when times are
bad
382 1179
9 Team accomplishment is more
important to me than my own personal
accomplishments
321 1327
10 When involved in group projects I
am inclined to let my ideas be known
253 1335
Table 42 leadership style
35
44 RELIABILITY ANALYSIS
According to Hinton (2004) recommended four cut-off points for steadiness
which includes outstanding reliability (090 and above) high reliability (070 ndash 090)
moderate reliability (050 ndash 070) and low reliability (050 and below)
000 050 Low Reliability
050 070 Moderate Reliability
070 090 High Reliability
090 100 Outstanding
Reliability
Table 43 Reliability Analysis
Based on table 43 there are five constructs directive supportive
participative achievement-oriented and motivation level shown Cronbachrsquos Alpha
values of 0865 0914 0970 0974 and 0883 respectively None of constructs
confirm low reliability The high Cronbachrsquos Alpa values for all establish contain
that they are inwardly uniform That means all element of each establishes are
measuring the identical content creation In the nutshell the higher the Cronbachrsquos
Alpha value of a construct the higher the reliability is of measuring the same
construct
Const
ructs
Sample
Size(n)
No
of Items
Cronbachrsquos
Alpha (a)
Type
Direc 100 5 0865 High Reliability
36
tive
Supp
ortive
100 5 0914 Outstanding
Reliability
Partic
ipative
100 5 0970 Outstanding
Reliability
Achi
evement
100 5 0974 Outstanding
Reliability
Level
of Staff
Motivation
100 10 0883 Outstanding
Reliability
Table 44 Reliability Test
45 CORRELATION MATRIX
Correlation analysis was used to conclude and decide relationships between
two variables measured Toward this end Pearson correlation test was used to
diagnose whether leadership styles and motivation level are relevant to each other
Table 44 presents the correlation matrix results
Table 44 shows the relation of independent variables with motivation level
For finding the relation significant level plt 005 and plt 001were chosen
The value of correlation coefficient r for directive leadership style is 0356
with plt 005 which show a moderate relationship with the level of staff motivation
It is found that the value of correlation coefficient r for supportive leadership
style is 0369 with plt 001 show a strong relationship with the level of staff
motivation
Participative leadership style carry correlation coefficient value r of 035 2
with plt 005 which show a moderate relationship with the level of staff motivation
For achievement oriented leadership style the coefficient valuer is 0430
with plt 001 which show a strong relationship with the level of staff motivation
37
Correlation is significant at the 001 level (1-tailed)
Correlation is significant at the 005 level (1-tailed)
Constructs Directive Supportive Participative Achievement Motivation
() () () ()
Directive 1 0691 0717 0799 0356
0000 0000 0000 0012
() () ()
Supportive 1 0877 0676 0369
0000 0000 0009
() ()
Participative 1 0736 0352
0000 0012
()
Achievemen
t
1 0430
0022
Motivation 1
Table 45 Correlation between leadership styles and the level of staff
motivation
46 REGRESSION ANALYSIS
In this study multiple regression analysis was applied Each variable from
factor scores were used in the analysis Table 45 shows the results of multiple
regression analysis of the research The findings showed that leadership styles were
not significant and negatively correlate with level of motivation of staff The R2 =
38
0184 indicates that 1840 of the variance in variable level of motivation of the
staff (dependent variable) can be explained by leadership styles
Beta coefficient the achievement oriented has the highest B β =0225
followed by supportive leadership style β = 0111 directive β =0024 and the lowest
is participative leadership style is β = - 0003That means one unit increase in
directive leadership style will lead to 0024 increase in the level of motivation for
supportive leadership style one unit increase will lead to 00111 increase in the level
of motivation one unit increase in participative will lead to -0003 change in the
level of motivation of staff and one unit increase in achievement oriented will lead
to 0225 increase to the level of motivation of staff The findings explain that the
components of the leadership styles do not explain the level of motivation of the
staff
Instruction
R2=0184
Adjusted R2=0103 F= 2499 p lt 005
Dependent Variable Level of staff Motivation
Unstandardised
Coefficients
Standardise
d
Coefficient
Model B Std Error Beta t Sig
(Constant) 2268 0446 5430 0000
Total Score Directive 0024 0186 0031 0144 0984
Total Score Supportive 0101 0177 0161 0691 0585
Total Score Participative -0003 0191 -0055 -0020 1082
Total Score Achievement 0225 0170 0312 1456 0210
39
Table 46 Multiple Regression Analysis (n=50)
40
Chapter 5
CONCLUSION AND RECOMMENDATION
51 INTRODUCTION
This chapter target to discuss the outcome shown in the previous chapters by
setting against them with those finding principles and earlier investigation in the
common field Moreover the investigationrsquos confines and recommendations for the
future research and practice are shown in this chapter
52 DISCUSSION OF FINDING
The objectives of this investigation were to determine the relationship
between leadership style and motivation level It is a study of Apple Incorporation
The outcome of this investigation gives that the leadership styles are supported to the
level of staff motivation The independents variables had correlation with the level of
the staff motivation that is illustrated in Table 42 in the preceding chapter
Based on the analysis of the research (Sample the leadership styles of the
manager of the Apple Incorporation) is significant with the leadership style which
has been practiced by Chief Executive Officer of Apple Incorporation in the District
41
of Johor Bahru Johor James Liow 1992) Analysis from the research found that the
most dominant leadership is achievement oriented followed by supportive directive
participative and achievement oriented
In discussing the results the researchers prefer to discuss each hypothesis
separately in order to get an accurate and complete perceptive of the relationship
between leadership style and motivation level
The results revealed that the respondents perceived the all four leadership
styles of the manager have relation with their level of motivation towards their jobs
Furthermore the results revealed that there is significant relationship between
leadership style and motivation level
What is remarkable here is that this findings correlates strongly with the
arguments that say that relationship between leadership style and motivation level
can be both influential and no influential with staffrsquos motivation and his or her
leadership styles depends on his or her choice of the style that suits the situation or
the company
For example the researchers of University Malaya claimed that the
leadership styles of leader had relationship with staffrsquos motivation but depending on
their jobs according to the job description and the organizational chart that informs
employees what when and how tasks should be done
53 LIMITATION OF STUDY
One of the limitations in research includes lack of adequate information on a
particular subject Research equipments are very hard or expensive to acquire leading
to formulation mere assumptions Another hindrance is poor or inaccessibility to the
region of study
Some of the limitations of doing a research include access of information
availability of enough resources and time management The availability of experts in
42
editing and guidance may also be minimal where support from friends or
organisation may not be enough
The limitations of the study are those characteristics of design or
methodology that impacted or influenced the application or interpretation of the
results of your study They are the constraints on generalizability and utility of
findings that are the result of the ways in which you chose to design the study andor
the method used to establish internal and external validity
Another limitation related to building the evidence about ldquosurvival of
consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin
spiritrdquo Not knowing all of your extended family members limits your ability to
verify statements communicated by the Medium When information related to a
discarnate is not verified this result could be related to the sitterrsquos limitations but it
may also be related to the Medium These challenges however highlight the
limitations of spirit communication and in general further highlights the complexity
of studying the ldquoA study of Apple Incorporationrdquo
Limitations in research methods vary depending on the type of method used
and how it was conducted They include language barriers you might want to do a
research on something that is in a language which you do not understand and the
production of a translator is not available You might also be short of the research
materials and others are not immediately available among others
Limitations are influences that the researcher cannot control They are the
shortcomings conditions or influences that cannot be controlled by the researcher
that place restrictions on your methodology and conclusions Any limitations that
might influence the results should be mentioned
54 SUGGESTIONS FOR FUTURE RESEARCH
From this research the researcher recommends a several means that could be
taken to improve staffrsquos motivation by concentrating on leadership styles
43
According to Marketing minds (2012) Apple Inc uses the Apple brand to
compete across several highly competitive markets including the personal computer
industry with its Macintosh line of computerslaptops and related software the
consumer electronics industry with products such as the iPod digital music
distribution through iTunes Music Store the smart phone market with the Apple
iPhone magazine book games and applications publishing via the AppsStore for
iPhone and the iPad tablet computing device and movie and TV content distribution
with Apple TV The company is also establishing a very strong marketing presence
relative to the rival (Google) in the advertising market via its business Apps and iAd
network Steve Jobs the co-Founder of Apple described the company as being a
mobile devices company largest in the world as their revenues are bigger than
Nokia Samsung or Sonys mobile devices business
The story started two months ago when Google released its first smart phone
This new smart phone made by a Taiwanese company called HTC and the phone
called Nexus One After three weeks Apple Company said is going to sue the
manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC
The company which has been releasing iPhone since 2007 believes that HTC
illegally used 20 patents of Apple These patents are related to user interface
architecture and hardware of iPhone Apple Company filed a lawsuit in US District
Court in Delaware and an objection presented to the International Trade Commission
in USA too
In response to these accusations made by Apple Company against HTC
company The HTC denied Applersquos allegations and declared to fight the suit In other
response HTC said it has been making phones for a far longer time than Apple
including a touch screen device called the XDA that predates the iPhone by about 5
years
Implications
The implications here appear to be that HTCrsquos technological primary somehow goes
against Applersquos claims that the company violated 20 of its patents And while itrsquos
certainly possible that that might be the case itrsquos hard to accept that argument
without a list of patents to back it up
Patents
44
Here some of the patents that Apple Company accusing HTC Company used them
for its new Nexus phone manufactured for Google They are Multi-touch Screen
Multifinger gestures device integration and multitasking accelerometer patents
What is Android Android is a software installed in the mobile devices that includes
an operating system middleware and key applications The Android SDK provides
the tools and APIs necessary to begin developing applications on the Android
platform using the Java programming language
Terminology
Today in the market consumer have a lot of options for every product
whether it be an IT product or Home PCs or consumer durables or a FMCG product
This study may be helpful for company to know about the factors affecting the
consumer behavior and patterns of the consumer It may also be helpful to know the
specific requirement of customer so that the customer can be easily satisfied
Moreover this study helps to know the buying habits and patterns of customer The
study will help the company to understand the relationship that a consumer have with
their Apple product It will help to ascertain the reason which makes the undisputed
leader in almost every segment in which they operate
All Apple Professional Development facilitators are educators themselves
That gives them a unique view they know whatrsquos important in the classroom so they
can ensure that you learn about your Apple products and how they can best serve you
and your students We have created workshops in the following categories
These curriculum-focused workshops help teachers apply their skills with
Apple products to specific areas and disciplines to produce effective personal
learning for their students
Focused on technology skills these foundational workshops help teachers
become confident and comfortable integrating Apple products into their teaching
strategies
These workshops for school leaders and Education decision-makers focus on
issues important to success such as visioning and planning
Our research investigated the role of social norms in an extended theory of
planned behavior (TPB) in the explanation of prostatecolorectal cancer screening
(CS) intention and the prediction of CS uptake among men
45
Apple is well known for giving its customers things that they need but didnt
know they needed until the product shipped In that spirit Apple is in a unique
position to make further gains with that philosophy especially as other companies
pull back reduce RampD or get out of some markets completely
I written before about how Apples financial position gives it a unique
competitive advantage over the competition That discussion pointed to how Apple
can pay cash for components get to the front of supplier delivery schedules then
through volume drive prices down putting extreme price pressure on the
competition while they develop the next generation with RampD dollars
Even as Apple does this they are mindful of their brand Selling cheap
products doesnt sit well with Apple and they definitely dont want to undercut or
cannibalize other product lines
So if one asks the question about what Apple can deliver in a time when
customers are watching every penny its silly to envision a cheaper stripped down
version of a product thats already doing well Instead as Apple ponders how to
deliver new products to cost conscious customers the company tends to think about
holes in the market that can be exploited with their technology -- but which dont
undercut current products
There are other considerations as well For example the iPod touch doesnt
have a camera or an FM radio Other than the CPU it doesnt radiate and can
therefore be used in corporate or government environments that would otherwise
forbid a device that could be a security concern Our fantasies often neglect to
consider such things Because people expect to use their iPhone anywhere that
device has a different set of design constraints
Availability of multi-modal logistics services has been introduced and
occupational safety and health management system elaborated The DTPB can
provide a useful framework for evaluating interventions to increase logisticians
motivations to safety performance The overriding aim of this study was to design
and pilot test a questionnaire for subsequent use in a large-scale survey This study
describes the early stages of a research questionnaire development and a pilot study
The main results of this pilot study that the questionnaire proved to be reliable and
the analysis although preliminary provided strong support for the predictive power
of the DTPB The evaluation led to minor changes in the questionnaire Currently
46
the relevant literature surrounding the DTPB reveals a lack of research that utilizes
empirically validated theories in the field of logistics safety There is therefore a need
to consider more practical issues that emerge when applying the theory As is often
the case with the DTPB questionnaire the participants thought the questionnaire was
rather long This is important given that lengthy questionnaires can impact on data
quality through reduced completion rates due to factors such as lowered participant
motivation The length of the questionnaire could be accommodated thereby
encouraging participation Another comment levied at the DTPB questionnaire is that
it appears rather repetitive Indeed responses received in the present context included
wersquove answered that already Alternatively it may be better to group the outcomes
and behavioural belief statements and address the issue of similarity
Although the key purpose of this study was to develop and pilot a
questionnaire and not to generalize its findings it is of interest to note that the
occupational doctors advice has significant relationship to safety performance One
possible reason is that occupational safety and health information is not easily
available thereby increasing the reliance of the workers on the occupational doctors
advice This finding together with the significant influence of peer culture within the
DTPB framework would seem to strengthen the view that increasing exposure of
logisticians to occupational safety and health may encourage more positive
subjective norms and implies that contact with occupational doctors may encourage
the logisticians to work safely
Deeper interpretation suggests that peers causal attributions regarding safety
performance in their workplace may exert a comparatively strong influence over
logisticians991257 safety It also adds weight to the suggestion that occupational safety
and health training should form part of the logistics company991257s annual training plan
and as such supports the view that occupational safety and health intervention
programmes are required
He findings from questionnaire pilot test seem to corroborate previous
research by suggesting that subjective norms is a key issue to be addressed in any
occupational safety and programme as is the case of the logistics sector The result is
in line with the results reported by Hamilton and White Paris and Van den Broucke
and Fogarty and Shaw who found subjective norms to be important in affecting
adoption of a system As such it would seem that efforts should be made to enhance
knowledge and in particular to highlight the benefits of safety performance for both
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
viii
LIST OF FIGURES
FIGURE NO TITLE PAGE
31 Required Sample Size
1
1
CHAPTER 1
INTRODUCTION
11 BACKGROUND
Its ironic that when you ask leadersmdasheven good onesmdashwhat constitutes
leadership you often get vague disparate and vapid responses Youd think that of
all people this population would offer crisp and concrete definitions of their own
crucial work Instead you get references to energizing visioning pathfinding
modeling and a dozen other tangents of real leadershipmdashbut almost no reference to
the central task of leaders influencing
This is especially disconcerting in an era where Fortune 500 companies are
crumbling under the weight of financial strain and once powerful and confident
leaders are crawling to Washington begging for bailouts The vast majority of todays
crises are the natural consequence of ineffective or misdirected influence Either
leaders have been incapable of influencing their employees to create value for
customers (eg the US auto industry) or theyve exerted influence that has driven
2
employees to unconscionable behavior bringing the global economy to its knees (ie
the financial sector) Today more than ever we ought to see clearly that leadership
isnt a combination of fuzzy concepts and proclivities Leaders are responsible for
intelligently and ethically influencing behavior in a way that creates value
Fortunately not all leaders are missing the mark I recently met one of the
few leaders who in my experience has a concrete expression of leadership on the tip
of his tongue Tim Tassopoulos chief operating officer of Chik-fil-A says it this
way Leadership is intentional influence
I couldnt agree more For 20 years my colleagues and I have worked with
leaders to help them increase their capacity for influencing change But it came as a
surprise to us that prior to helping them learn how to influence we had to draw their
attention to it as their core work
Tim on the other hand understands that it all comes down to whether one of
his 50000 front-line associates with a few discretionary minutes decides to lean
against a wall or walk out to the dining area and clean tables Tims success or failure
as a leader does not come down to whether he is charismatic visionary or
inspirational It comes down to whether at the end of the day people behave in ways
that improve results Period
With that said the second biggest problem leaders face is that few of them
have any systematic way of even thinking aboutmdashmuch less practicingmdashinfluence
Oh we complain about it a lot All leaders can point to dysfunctional political
unproductive behaviors in their organizations For example
Fiefdoms Most leaders complain that people in their companies put the
interests of their department over the interests of the company In one Fortune 500
company the training department encouraged a vendor to sue another division of the
company to prevent that division from cutting separate deals with the vendor which
would have threatened the training departments monopoly
Compliance In US hospitals 2 million patients will be infected this year by
the very caregivers who are trying to heal them An enormous percentage of these
infections could be avoided if leaders could just find a way to influence people to
wash their hands consistently Compliance rates today hover somewhere between
30 and 50
Silence More than 90 of respondents in a recent study we conducted at
VitalSmarts reported they are currently working on a cross-functional initiative that
3
they are certain will fail Our research showed that the primary cause of these failures
is silence People see lots of problems in their initiatives but they work in
organizations where its not OK to speak up about them Our study found that this
pattern of problem behavior is a root cause of more than 85 of project failures
Given that few leaders can even define leadership its no surprise that their
performance is mediocre at best We recently studied the successes and failures of
more than 1000 leaders from 50 global companies to influence strategically critical
behavior change in their companies We were stunned to discover that fewer than 1
in 20 had any evidence of success in spite of their belief that change was crucial As
we combed through the data some key insights emerged that help us understand why
so few leaders either grasp or exert influence well
Leaders confuse talking with influencing Many leaders think influence
consists of little more than talking people into doing things Its no wonder most
influence efforts start with PowerPoint presentations But profound persistent and
overwhelming problems demand more than verbal persuasion Anyone whos ever
tried to talk a smoker into quitting knows theres a lot more to behavior change than
words
Leaders make the same mistake when they publish platitudes in the form of
Mission and Values statements give a few speeches on why these values are crucial
and then assume their job is done
Leaders believe in silver bullets When leaders actually attempt to influence
new behavior its common for them to look for quick fixesmdashto fall into the trap of
thinking that deeply ingrained bad habits can be changed with a single technique
The failure mode is to rely on any single approach
Some host star-studded retreats Others hand out inspiring posters and color-
changing mugs and think people will line up for change Still others believe its all
about incentives and so they tinker with the performance-management system or tie
new behaviors to executive bonuses The research shows that when leaders rely on
just one simple source of influence to drive change they almost always fail
In the future Ill use this column to share what weve learned from leaders
who dont suffer in ignorance about influence Over the past 20 years my colleagues
and I have sought out and studied a different kind of leader Weve tried to find those
who had remarkable abilities to influence changemdashrapidly profoundly and
sustainably
4
Weve studied up close the methods used by one remarkable influencer who
mdashwith no formal authoritymdashhas changed behavior in thousands of US hospitals
Weve looked first hand at one influencer who has saved 5 million lives from AIDS
mdashsimply by influencing behavior change in a country of 60 million people We
worked with a corporate chief who within 12 months influenced deeply entrenched
habits in employees with an average of 26 years tenure
What weve learned is that when you know what youre doing change can
happen relatively quickly And it all starts with gaining greater clarity about what
leadership really means then finding a way of thinking about the fundamental
principles of influence
Leaders lack a theory of influence Very few leaders can even answer the
question How do you change the behavior of a large group of people And yet
this is what theyre ultimately paid to do It isnt just about making a decision its
about getting people aligned to execute the decision And this means influence
Imagine discovering just as the anesthesia is taking effect that your heart surgeonmdash
the one hovering over your chest with a scalpelmdashis working off a gut hunch about
how to conduct a bypass Unless leaders become articulate about a repeatable and
effective way of influencing profound rapid and sustainable behavior changemdash
theyll continue to rack up predictably high failure rates at leading change
Leaders act as if its not their job to address entrenched habits Most leaders put a
great deal of time into crafting strategy selecting winning products and engaging
with analysts shareholders and major customers But few realize the success or
failure of their grand schemes lies in influencing the behavior of the hundreds or
thousands of people who will have to execute the big ideasmdashtheir employees
By contrast the most influential leadersmdashthe 5 who succeed consistently at
influencing profound and essential behavior changemdashspend as much as half of their
time thinking about and actively influencing the behaviors they know will lead to top
performance The 95 who dither and fail tend to delegate what they dismiss as
change management to others most often leaders in human resourcesmdashwho often
lack the credibility to influence real change The average leader spends little if any
of his or her time on active efforts to create behavior change Consequently nothing
changes
Performance is a function of the three factors acting together Ability has to
do with whether a person can do a task Motivation is a measure of whether a person
5
wants to do it Opportunity is about accessibility a person canrsquot do a task if she is not
given a chance or if she is denied access to necessary resources or amenities
This framework ndash looking at human performance as being influenced by
multiple factors ndash reflects the difficult and variable nature of our work today All of
these factors must be supported by the work environment in order for peoplersquos best
work to occur So how can the workplace help
According to Judith Heerwagen a former scientist with the Pacific Northwest
National Laboratory who is now a program expert with the General Services
Administration productivity and the workplace are related in these ways
In this section we discuss what motivation is and why it is important and
how motivation affects behaviour human relations and performance Motivation is
defined as ldquothe intention of achieving a goal leading to goal directed behaviour
When we refer to someone as being motivated we mean that the person is trying
hard to accomplish a certain task Motivation is clearly important for someone to
perform well However motivation alone is not sufficient
Ability is having the skills and knowledge required to perform the job is also
important and is sometimes the key determinant of effectiveness Finally
environmental factors having the resources information and support one needs to
perform well are also critical to determine performance
ldquoA building can affect opportunity by providing equitable access to
conditions that reduce health and safety risks equitable access to amenities and
compensatory design options where inequities exist and are difficult to eliminate
entirelyrdquo
ldquoA building can positively affect ability by providing comfortable ambient
conditions by enabling individual control and adjustment of conditions and by
reducing health and safety risks Negative impacts on ability to do work are
associated with conditions that are uncomfortable distracting hazardous or noxious
ldquoA building can positively affect motivation by providing conditions that
promote positive affective functioning psychological engagement and personal
control Moods create the lsquoaffective contextrsquo for thought processes and behaviors and
are directly tied to motivation
Motivation is the internal process leading to behavior to satisfy needs
6
Have you ever wondered why people do the things they do The primary
reason people do what they do is to meet their needs or wants The process people go
through to meet their needs is
Need rarrMotive rarrBehaviour rarrSatisfaction or Dissatisfaction
What makes employees willing to ldquogo the extra milerdquo to provide excellent
service market a companyrsquos products effectively or achieve the goals set for them
Answering questions like this is of utmost importance to understand and manage the
work behaviour of our peers subordinates and even supervisors As with many
questions involving human beings the answers are anything but simple Instead
there are several theories explaining the concept of motivation
Performance = motivation x ability x environment
According to this equation motivation ability and environment are the major
influences over employee performance Performance is a function of motivation
ability and the environment in which you work Zappos seems to be creating an
environment that encourages motivation and builds inclusiveness The company
delivers above and beyond basic workplace needs and addresses the self-
actualization needs that most individuals desire from their work experience CEO
Tony Hsieh believes that the secret to customer loyalty is to make a corporate culture
of caring a priority This is reflected in the companyrsquos 10 core values and its
emphasis on building a team and a family During the interview process applicants
are asked questions relating to the companyrsquos values such as gauging their own
weirdness open-mindedness and sense of family Although the offer to be paid to
quit during the training process has increased from its original number of $400 only
1 of trainees take the offer Work is structured differently at Zappos as well For
example there is no limit to the time customer service representatives spend on a
phone call and they are encouraged to make personal connections with the
individuals on the other rather than try to get rid of them
Although Zappos pays its employees well and offers attractive benefits such
as employees receiving full health-care coverage and a compressed workweek the
desire to work at Zappos seems to go beyond that As Hsieh would say happiness is
the driving force behind almost any action an individual takes Whether your goals
are for achievement affiliation or simply to find an enjoyable environment in which
to work Zappos strives to address these needs
7
Although Zappos has over 1300 employees the company has been able to
maintain a relatively flat organizational structure and prides itself on its extreme
transparency In an exceptionally detailed and lengthy letter to employees Hsieh
spelled out what the new partnership with Amazon would mean for the company
what would change and more important what would remain the same As a result of
this type of company structure individuals have more freedom which can lead to
greater satisfaction
The topic of motivation plays a central role in the field of management as it
is one of the most popular management topics Motivation derives from the Latin
word for movement and it has been widely acknowledged as a critical determinant
of our behavior Motivation affects how and to what extent we utilize our skills and
abilities Unmotivated employees are less willing to be cooperative and supportive
and they may decrease work effort time on the job productivity and performance
Thus we need to motivate employees to boost productivity Jeff Taylor founder of
Monstercom said that to be successful you have to be able to motivate others To
this end researchers are studying the factors that energize direct and sustain work-
related behavior and you will learn about their motivation theories in this chapter
Despite their difficulties because they canrsquot simply buy motivation
organizations are designing incentive systems to motivate employees Self-
motivation is one of the most important skills companies look for when hiring Thus
your ability to motivate yourself and others is critical to your career success and the
goal of this chapter is to increase your ability to do so
Based on the expiratory study done by most of the staff they consented with
the statement that the level of motivation is equivalent with the leadership styles of
the mangers
Be a yardstick of quality Some people arent used to an environment where
excellence is expected by Steve Jobs
8
12 PROBLEM STATEMENT
Motivation is defined as the process that initiates guides and maintains goal-oriented
behaviors Motivation is what causes us to act whether it is getting a glass of water
to reduce thirst or reading a book to gain knowledge The act or process of giving
someone a reason for doing something and it is also called as the act or process of
motivating someone Motivation is a desire or willingness to do something
enthusiasm It is a force or influence that causes someone to do something There are
three major components to motivation activation persistence and intensity
All levels of management perform these functions but the amount of time a manager
spends on each function depends on the level of management and the needs of the
organization Managers just dont go out and haphazardly perform their
responsibilities Good managers discover how to master five basic functions
planning organizing staffing leading and controlling
A manager needs to be a good leader While a manager organizes and plans the good
leader must also inspire employees with a vision for the organization A manager
needs to be an effective communicator and liaison between employees customers
and other managers of the organization A manager needs to be an effective
negotiator When organizations are developing or undergoing change the manager is
often required to negotiate with competitors contractors suppliers and employees
A manager must act as a figurehead that reinforces the mission and vision of an
organization to employees customers and other stakeholders
Leadership has a direct cause and effect relationship upon organizations and their
success Leaders determine values culture change tolerance and employee
motivation They shape institutional strategies including their execution and
effectiveness Leaders can appear at any level of an institution and are not exclusive
to management Successful leaders do however have one thing in common They
influence those around them in order to reap maximum benefit from the
organizationrsquos resources including its most vital and expensive its people Libraries
9
require leadership just like business government and non-profit organizations
Whether a public special or academic library that libraryrsquos leaders directly affect
everything from patron experience to successfully executing stated missions
including resource allocation services offered and collection development strategies
In fact the influence of leaders and their effectiveness in moving people to a shared
vision can directly shape the libraryrsquos people its materials how patrons use or
interact with them and whether or not that experience is beneficial With leadership
potentially playing such a vital role in the success of information centers and patron
experiences it is useful to consider the different types of leaders and their potential
impact on libraries as organizations
Current leadership theories describe leaders based upon traits or how influence and
power are used to achieve objectives When using trait-based descriptions leaders
may be classified as autocratic democratic bureaucratic or charismatic If viewing
leadership from the perspective of the exchange of power and its utilization to secure
outcomes leaders are situational transactional or transformational Understanding
these different tropes can provide a vocabulary for discussion that can lead to
meaningful desired results It bears noting that not all leaders are created equal and
leadership quality may vary enormously across industries or simply within an
organization In addition identifying an individual leaderrsquos style is central to
evaluating leadership quality and effectiveness especially as it relates to
organizational goals Below is a brief examination of each common leadership style
listed above and their potential impact on a group as well as their relative usefulness
Leadership style impacts the organization by affecting employee morale
productivity decision-making speed and metrics Successful leaders carefully
analyze problems assess the skill level of subordinates consider alternatives and
make an informed choice By choosing the most appropriate leadership style for the
situation an effective leader provides a lasting impact Leaders establish a clear
distinction between subordinates and superiors
When leaders use a coaching style instead subordinates feel safer and encouraged to
focus on their own development which ultimately helps the company for the long
term by increasing employee morale retention and satisfaction A leader engages
10
with employees to figure out the best way to accomplish the companyrsquos strategic
goals This includes decreased errors minimized waste and increased customer
satisfaction Participative leaders run team-building exercises to promote cultural
awareness and diversity which can improve productivity by allowing the team to
recognize each otherrsquos strengths and value
13 SIGNIFICANT OF THE STUDY
There are a number of different styles of leadership and management that are
based on different theories The individuals style will be use based on a combination
of their beliefs values and preferences as well as the organizational culture and
norms which will encourage some styles and discourage others
Different motivational theories can directly impact an employeersquos
contribution to the overall success of an organization Additionally motivational
theories can influence the behaviors and leadership methods within an organization
The result of employee motivation combined with leadership theories will influence
employee satisfaction This article will review factors that are directly attributed to
employee satisfaction
According to Watkiss (2004) motivation is the way to drive person into
doing something Much of the driven are the thought of a potential reward or a
consequence of not doing something Motivation is the forces the people do
something this is a result of the individual needs being satisfied (or met) so that
individual has the inspiration to complete the task Motivation refersto the initiation
direction intensity and persistence of human behaviour Based on the definition of
Watkiss (2004) it can be concluded that the motivation is the idea and initiative to
encourage and drive the individual to do something or to performance better jobs
Ormrod (2003) stated that the main reason of existence for organizations is not
merely to survive but also to gain profit and the companies enable to competitive
11
weather in locally or globally In order to achieve these missions companies have to
satisfy the employees who are considered asa cornerstone in many companies Thus
the employees would have a high morale self-esteem and also feel comfortable
toward the place where they work in However it is hard to argue that a motivated
workplace means that the organizations would get high performance or maybe
would increase revenue However managers is necessary to take actions in order to
satisfy employees and thereby it is suppose to increase the employeersquos motivation
After increasing motivations the employees will work harder and feel that they are
responsible to achieve all targets and goals that ordered by supervisors In other
words mean that employees would be fell that the organization as belong to them
For an instance motivation in the education process can have many effects on
how students learn and their behaviour to the course matter (Ormrod 2003) It can
direct behaviour toward particular goals and lead to increased effort and energy
It also can help the organization involved in determining the level of it It is
to help the managers to find his or hers leadership styles and increases the leadership
qualities Leadership is a fundamental aspect of the human condition Leadership
today is more difficult and more necessary than before The health and growth of any
organization rises and falls on leadership Studying leadership will make us better
followers Leadership skills can be learned in a systematic and thorough way
14 BACKGROUND OF THE APPLE INC
Apple started in 1976 as a computer company In the last decade however
Apple has expanded into a very intricate company that specializes in much more than
just computers In 2001 Apple broke the barrier with the iPod eventually becoming
the dominant market leader in music players As well Apple joined the phone
industry in 2007 with the iPhone which has also been widely successful
12
Apple is a consumer goods company and therefore evaluating its value
requires understanding its products and consumers This can be very difficult
because Apple competes with many different companies throughout the different
industries it takes part in
Apple has established a unique reputation in the consumer electronics
industry One of the most unique things about Apple is that it has a very strong
customer base This is extremely important in understanding Apple
Apple is probably the most well-known company when it comes to the
making of technology that is cutting edge and something that everyone wants to have
in their possession Apple Computer first came to be a company in 1976 when Steve
Jobs and Steve Wozniak when they released the Apple I and was located in
Cupertino California These two young men dropped out of college and were often
viewed as outcasts in most of the places that they were at including schools which
could have been the reason that they dropped out of college As most people have
heard Apple really started in the basement or garage depending on who the person
talks to rather than at some expensive business location Which is perhaps the reason
so many people were first intrigued by the brand and could be the reason that the
computers were such a success they were created by guys that knew what they
wanted and passed this on to the rest of the world And what they wanted was
something that other people wanted as well
The first order that the two built is somewhat of an amazing feat that was the
beginning of the company After being introduced to one another they made a
working model of their computer and took it to a nearby computer store in order to
try to make it onto the market The owners of the store ordered fifty of the machine
that was to be fully assembled and ready to go which seemed to be an impossible
feat However they did succeed as they bartered and promised many IOUs to
companies to get the parts that they would need since they had no money to buy
these on their own They finished all fifty machines in thirty days and took them to
the store to sell which they received around five hundred dollars a piece for these
machines They were a hit with those that came to the store
Now Apple is a brand that most people automatically know all over the
world They are known for their innovative technology that is usually the first of its
kind on the market and something that all people love to own and make their lives a
bit easier with the advancements that they gave people The company continued to
13
stay on top of their game and improve upon their technology they produced such
things as the iMac which really did help to propel the company in the eyes of many
consumers
The first home computer with a GUI or graphical user interface was the
Apple Lisa The very first graphical user interface was developed by the Xerox
Corporation at their Palo Alto Research Center (PARC) in the 1970s Steve Jobs
visited PARC in 1979 (after buying Xerox stock) and was impressed and influenced
by the Xerox Alto the first computer ever with a graphical user interface Jobs
designed the new Apple Lisa based on the technology he saw at Xerox
With the 1984 Apple Macintosh Steve Jobs made sure developers created
software for the new Macintosh Computer Jobs figured that software was the way to
win the consumer over
14
CHAPTER 2
LITERATURE REVIEW
21 DEFINITION AND MOTIVATION THEORY
Motivation is internal and external factors that stimulate desire and energy in
people to be continually interested and committed to a job role or subject or to make
an effort to attain a goal
Motivation results from the interaction of both conscious and unconscious
factors such as the (1) intensity of desire or need (2) incentive or reward value of the
goal and (3) expectations of the individual and of his or her peers These factors are
the reasons one has for behaving a certain way An example is a student that spends
extra time studying for a test because he or she wants a better grade in the class
Motivation is also a feeling of enthusiasm or interest that makes you
determined to do something Motivation is the desire that fuels a person to do certain
things based on the wants and needs of a person If a person wishes to meet these
wants and needs then it necessitates him to motivate himself so that he can make
certain moves A person is unique and apart from another so his wants and needs
vary greatly from that of the other The same is true for the peoples levels of
motivation
The different wants and needs in every person vary in intensity based on the
focus goals and the total human psyche of the person This is why the motivation of
a person is unique despite having similar wants and needs with others
The decision to increase your motivation is the key to the bringing a greater
sense of it for yourself This can be done by putting greater focus on the things that
15
you want to achieve until you actually accomplish them The stronger your focus is
on the goal the greater the motivation will be
The truth of the matter is if you are unable to keep track of your goals it can
be generalized that you do not really desire to achieve it Motivation can come
naturally and no amount of inspirational talk will set you to action if you really are
not into taking the goal seriously
Setting goals that stir positive feelings within you are important to keep
yourself motivated Once you have found these focus yourself on being able to get a
hold of them There will be a lot of distractions so pick up at a comfortable pace and
make things happen
The definition of motivation involves the total understanding of the self
Receiving rewards is one reason for being motivated but beyond that is a set of
benefits that are more valuable than concrete rewards These can be enhanced work
output more productivity better work habits and an increased of understanding of
yourself
According to various theories motivation may be rooted in the basic need to
stay motivated in the face of challenges and negative people Setbacks and
unsupportive colleagues or friends will make you even more determined when you
know how to stay motivated avoid the criticism endless nagging and moaning of
those around you When you easily and effortlessly get things done you give people
little reason to criticize you In fact they are likely to give you more freedom to do
things your way start new projects with enthusiasm and stay motivated over time
When you can see things through to completion you will have renewed confidence in
your ability to succeed stop things getting any worse When you know how to be
highly motivated in a matter of seconds you can turn around situations you have
neglected in the past feel in charge of you life As you get more done with ease you
will have order where you used to have chaos You will know what you want and
feel compelled to move ahead and get it develop leadership skills and positively
affect those around you Your drive and enthusiasm will touch everyone you deal
with People will turn to you for leadership and guidance enjoy a more harmonious
home life Imagine hearing praise and gratitude for all the little things you get done
around the house You will enjoy a satisfying feeling of accomplishment at the end
of each evening eliminate problems while they are small You will deal with
potential problems and concerns sooner rather than later This habit alone will put
16
you back in control save money by getting things done on time You will eliminate
those late fees fines and charges that procrastinators waste their hard earned money
on put an end to regrets Become the kind of person who jumps on opportunities
And enjoy the excitement and passion you feel when you are giving 100
understand what motivates you and enjoy greater success When you discover your
unique motivation blueprint getting ahead will never be a mystery again You can
fire up your motivation engine whenever you choose to move ahead quickly in your
career When you can calmly and efficiently get your work done you position
yourself for more responsibility and a higher salary earn the respect of your boss and
colleagues As a dependable and productive member of the team people will
appreciate you and seek your valuable advice on important matters and Feel fantastic
about yourself As a motivated self-starter your self-esteem will soar you will
accomplish much more have greater success and live a full life
22 DEFINITION CONCEPT AND LEADERSHIP THEORY
In a research on leadership_(Stodgill(1974) has identified more than eleven
explanations on leadership which has different foundation Many definitions have
been identified by researchers for example Stoggil (1950) explained that leadership is
a process to influence people to achieve certain goals and target Tannembum amp
Massarik (1957) explained that A frame of reference Management
Science (October) 1-19t hellip)
Individuals are concerned not only with the absolute amounts of rewards they
receive for their efforts but also the praising from employer We lead when we
manage a football team or teach a classroom of children We lead our own children
when we are parents and we lead when we organize anything We certainly lead
when we manage projects or develop a new business We lead the moment we take
the first supervisory responsibility at work and we may lead even before we assume
official responsibility to do anything A vicar or preacher leads a congregation A
17
writer or visionary may lead when he or she puts pen to paper and creates a book or
poem or article which inspires and moves others to new thoughts and actions A
monarch and a president are both leaders So is a local councillor and so can be a
community fund-raiser A ruthless dictator is a leader So was Mother Theresa and
so was Mahatma Gandhi
We can find leadership in every sort of work and play and in every sort of
adventure and project regardless of scale and regardless of financial or official
authority And so given the many ways in which leadership operates it is no surprise
that leadership is so difficult to define and describe
Leadership is a process by which a person influences others to accomplish an
objective and directs the organization in a way that makes it more cohesive and
coherent Leaders carry out this process by applying their leadership attributes such
as beliefs values ethics character knowledge and skills
To inspire your workers into higher levels of teamwork there are certain
things you must be know and do These do not come naturally but are acquired
through continual work and study Good leaders are continually working and
studying to improve their leadership skills they are NOT resting on their laurels
The difference of staffsrsquo perceptions might be influenced by gender age
status academic qualifications work tenure educational level family background
interest and so on Itrsquos clear that the perceptions of staffs on their managerrsquos
leadership style can be influenced with so many factors and it plays an important role
is determining the climate success organization and the level of achievement of the
organization itself
23 PATH GOAL THEORY
The Path-Goal model is a theory based on specifying a leaders style or behavior that
best fits the employee and work environment in order to achieve goals (House
18
Mitchell 1974) The goal is to increase an employees motivation empowerment
and satisfaction so that they become productive members of the organization
Leadership concept that the subordinates accept a leaders behavior only so
far as they view it as resulting in immediate or future benefit Thus a leaders main
function is to clear a path to the realization of the subordinates goals he or she must
choose the behavior patterns that are most applicable in helping the subordinates get
what they want
Path-Goal is based on Vrooms (1964) expectancy theory in which an
individual will act in a certain way based on the expectation that the act will be
followed by a given outcome and on the attractiveness of that outcome to the
individual The path-goal theory was first introduced by Martin Evans (1970) and
then further developed by House (1971)
Leaders can take a strong or limited approach in these In clarifying the path
they may be directive or give vague hints In removing roadblocks they may scour
the path or help the follower move the bigger blocks In increasing rewards they
may give occasional encouragement or pave the way with gold
In fact leader should clarify the path so subordinates know which way to go
remove roadblocks that are stopping the things going there and Increasing the
rewards along the route There are four style of leadership which are supportive
directive participative and achievement-oriented leadership
Supportive leadership
Considering the needs of the follower showing concern for their welfare and
creating a friendly working environment This includes increasing the followers self-
esteem and making the job more interesting This approach is best when the work is
stressful boring or hazardous The leader make work pleasant for the workers by
showing concern for them and by being friendly and approachable It is most
effective in situations in which tasks and relationships are physically or
psychologically challenging Good relations are promoted with the group and
sensitivity to subordinates needs is shown
Directive Leadership
Telling followers what needs to be done and giving appropriate guidance
along the way This includes giving them schedules of specific work to be done at
19
specific times Rewards may also be increased as needed and role ambiguity
decreased (by telling them what they should be doing)
This may be used when the task is unstructured and complex and the follower
is inexperienced This increases the followers sense of security and control and
hence is appropriate to the situation
The leader informs her followers on what is expected of them such as telling
them what to do how to perform a task and scheduling and coordinating work It is
most effective when people are unsure about the task or when there is a lot of
uncertainty within the environment Specific advice is given to the group and ground
rules and structure are established For example clarifying expectations specifying
or assigning certain work tasks to be followed
Participative leadership
Consulting with followers and taking their ideas into account when making
decisions and taking particular actions This approach is best when the followers are
expert and their advice is both needed and they expect to be able to give it The
leaders consult with their followers by consulting with them before making a
decision on how to proceed It is most effective when subordinates are highly trained
and involved in their work Decision making is based on consultation with the group
and information is shared with the group
Achievement-oriented leadership
Setting challenging goals both in work and in self-improvement (and often
together) High standards are demonstrated and expected The leader shows faith in
the capabilities of the follower to succeed This approach is best when the task is
complex
The leader sets challenging goals for his followers expects them to perform
at their highest level and shows confidence in their ability to meet this expectation
It is most effective in professional work environments such as technical or
scientific or in achievement environments such as sales Challenging goals are set
and high performance is encouraged while confidence is shown in the groups ability
The path-goal theory by House(1971) also known as the path-goal theory of
leader effectiveness or the path-goal model is a leadership theory in the field
The original path-goal theory identifies achievement-oriented directive
participative and supportive leader behaviors
20
The directive path-goal clarifying leader behaviour refers to situations where
the leader lets followers know what is expected of them and tells them how to
perform their tasks
24 NEED FOR ACHIEVEMENT THEORY
Need for Achievement (n Ach) is the degree to which someone is motivated
to set and reach goals People with a high n Ach are usually driven to succeed for
internal reasons such as personal satisfaction rather than by external pressures
Personality trait characterized by an enduring and consistent concern with
setting and meeting high standards of achievement This need is influenced by
internal drive for action (intrinsic motivation) and the pressure exerted by the
expectations of others (extrinsic motivation) Measured by thematic appreciation
tests need for achievement motivates an individual to succeed in competition and to
excel in activities important to him or her
These individuals work hard to meet their goals and tend to take on tasks that
are moderately difficult to accomplish If they choose a goal that is too easy the
achievement is not very rewarding and if they chose something that is too difficult
success may not be obtainable Say someone with a high n Ach is just beginning to
set high standards for themselves in fitness They may aim to run a 5k (3-mile) race
but they would shy away from a longer race until they have become a more
experienced runner so they arenrsquot setting themselves up for failure
People high in N-Ach are characterized by a tendency to seek challenges and
a high degree of independence Their most satisfying is the recognition of their
achievements
21
25 DIRECTIVE LEADERSHIP STYLE
The directive leadership style is one of four leadership behaviours identified
by the path-goal theory of leadership Directive leadership is characterized by setting
clear objectives and rules for your subordinates and ensuring that your expectations
and directions are clearly defined and understood by your subordinates Directive
leadership may be advisable when subordinates are unskilled or inexperienced at a
complex task It may backfire if imposed upon highly skilled and experienced
employees who are extremely competent to perform the task
An instructional type of managerial style characterized by a leader who tells
subordinate staff what they are expected to do and how to perform the expected
tasks A directive leadership style might be helpful for a manager within a business
where their subordinate staff members have jobs that are not particularly specialized
and so they need more guidance to avoid uncertainty
Directive leadership is one of five models of leadership described by Bernard
Bass Directive leadership is a style of leading people in a business or project It is
probably the most common form of leadership existing in large businesses today It
is very common in traditional business and traditional cultures This style of
leadership consists of a manager or superior person directing subordinates to
complete or work on a task at hand The manager will tell the employee exactly what
to do and how to do it He or she will have specific standards and will demand that
they be met The manager leads with total authority The military is a good example
of directive leadership However in business it does not always work as well
Directive leadership does not allow an employee to reach their potential nor does it
allow the employee to express their independent thoughts or creativity
Directive leader is a leader who is very strict autocratic makes use of his
power of influence from his position to control reward and force the followers to
comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)
22
26 SUPPORTIVE LEADERSHIP STYLE
Supportive Leadership is one of the leadership styles found in path-goal
theory A supportive leader try to decrease employee stress and frustration in the
workplace This method is effective when your work tasks are dangerous tedious
and stressful but is not really effective if your work tasks are intrinsically motivating
because you dont need to be motivated to do the work
Supportive leadership is a kind of leadership where you listen to your
workers and help them out when they need help Supportive leadership is an opposite
of autocratic leadership and is much more successful in many fields of work But not
in all of course
The leadership style I use to follow is Supportive leadership because
according to me the followers are as important as task The goals can only be achieve
with the help of followers if followers are facing any problem either in their personal
life or under organization roof the affection of that problem can be clearly measured
from their task results Moreover I use self-made theory in my leadership which is
Get addict an achieve according to this a person can achieve anything but the
conditions is that the person must be addicted to it If followers are facing any
grievances they canrsquot be addicted towards achievement Supportive leader in my way
does not only mean handling grievances of followers but I call myself supportive
leader because I plan my tactics towards achieving a goal according to the followers
ability and skills moreover according to their willingness and motivation towards
work Supportive leadership is It leads people It doesnt drive them It involves
them It doesnt coerce them It never loses sight of the most important principle
governing any project involving human beings namely that people are more
important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive
leadership is working along with followers guiding them helping them instead of
working ahead of them Human beings are most important aspect of this type of
leadership According to me this leadership can be done effectively if leaders treat
followers as one who work with him rather work for him Being the basket ball
captain for two consecutive years I applied my leadership style and maintained a
team
23
Supportive leadership is a reference to a particular leadership style for
business As management styles became more complex in the 1970s and 1980s
theories began to grow up Businesses started looking not only at the techniques of
management but at the different types of leaders found in business and what
categories those leaders fell into By the 1990s concepts such as supportive
leadership had become widely accepted Supportive leadership is a naturally organic
and emotionally sensitive style like other styles it is especially useful in certain
circumstances but the company must adopt a culture that encourages such styles for
them to be effective
In supportive leadership the manager is not so interested in giving orders and
managing every detail as in giving employees the tools they need to work
themselves While delegation is a vital part of supportive leadership managers do
not simply assign tasks and then receive the results Instead they work through the
tasks with employees to improve skills and talent until the manager does not need to
worry about a task being done correctly and the employee is fully empowered in a
particular area
27 PARTICIPATIVE LEADERSHIP STYLE
Lewinrsquos study found that participative leadership also known as democratic
leadership is generally the most effective leadership style Democratic leaders offer
guidance to group members but they also participate in the group and allow input
from other group members In Lewinrsquos study children in this group were less
productive than the members of the authoritarian group but their contributions were
of a much higher quality
Participative leadership is a style of leadership that involves all members of a
team in identifying essential goals and developing procedures or strategies to reach
those goals From this perspective this leadership style can be seen as a leadership
style that relies heavily on the leader functioning as a facilitator rather than simply
24
issuing orders or making assignments This type of involved leadership style can be
utilized in business settings volunteer organizations and even in the function of the
home
Participative leaders encourage group members to participate but retain the
final say over the decision-making process Group members feel engaged in the
process and are more motivated and creative
One of the main benefits of participative leadership is that the process allows
for the development of additional leaders who can serve the organization at a later
date Because leaders who favor this style encourage active involvement on the part
of everyone on the team people often are able to express their creativity and
demonstrate abilities and talents that would not be made apparent otherwise The
discovery of these hidden assets help to benefit the work of the current team but also
alerts the organization to people within the team who should be provided with
opportunities to further develop some skill or ability for future use
One potential disadvantage of participate leadership is the time factor This
leadership style does often involve the need for more time before action is taken
This is only natural since the very nature of this leadership style means allowing
input from every member of the team However the extra time necessary for this
process often leads to decisions that ultimately benefit everyone to a greater degree
than faster decisions that are more limited in scope
Participative leadership also expands the range of possibilities for the team
When leadership styles that essentially leave all the direction and decision making in
the hands of one individual it is much more difficult to see a given approach from
several different angles When the leadership style encourages others to be involved
in the decision making process a given course of action can be approached from a
variety of perceptions This can often point out strengths or weaknesses to the
approach that would have gone unobserved and thus unresolved without this type of
participatory brainstorming and decision making
Effective participative leadership allows the talents and skills of all the team
members to be utilized in arriving at decisions and taking courses of action While
the team leader is usually still responsible for making the final decision this sharing
of functions within the team provide the perfect environment for everyone to provide
input that has the potential to make that final decision more well-rounded and
ultimately profitable for the company as a whole
25
28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE
Management which sets challenging goals assists in training emphasizes
improvement and expects the highest levels of performance
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
Achievement-oriented leaders always learn They always take risk They
never gamble (There is a difference) They always teach and mentor others They
understand that failure to adapt and change means death and destruction on a
competitive battlefield Either products are always changing or consumers are
changing so businesses must adapt or dieAchievement -oriented leaders put the
right people on the bus and go to great lengths to keep them there They never
change the deal with their employees (except to make it sweeter) They share
success They set stretch goals and achieve them It is fascinating to watch those
leaders work with their teams They are unstoppable
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
26
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION
There are a number of different styles of leadership and management that are
based on different theories The individuals style will be use based on a combination
of their beliefs values and preferences as well as the organizational culture and
norms which will encourage some styles and discourage others
Idealized influence describes managers who are exemplary role models for
associates Managers with idealized influence can be trusted and respected by
associates to make good decisions for the organization Intellectual Stimulation
describes managers who encourage innovation and creativity through challenging the
normal beliefs or views of a group Managers with intellectual stimulation promote
critical thinking and problem solving to make improvement of organization
performance
Inspirational motivation describes managers who motivate associates to
commit to the vision of the organization Managers with inspirational motivation
encourage team spirit to reach goals of increased revenue and market growth for the
organization Individual consideration describes managers who act as coaches and
advisors to the associates Managers with individual consideration encourage
associates to reach goals that help both the associates and the organization
27
CHAPTER 3
METHODOLOGY
31 RESEARCH DESIGN
A research design encompasses the methodology and procedures employed to
conduct scientific research The design of a study defines the study type (descriptive
correlational semi-experimental experimental review meta-analytic) and sub-type
(eg descriptive-longitudinal case study) research question hypotheses
independent and dependent variables experimental design and if applicable data
collection methods and a statistical analysis plan
The research design is also the framework for conducting the marketing
research project that clarified the necessary procedure in order to obtain the
information needed to solve all the marketing problem
In order to collect as much data as possible a combination of descriptive and
analytical research designs based on result from the questionnaire observation and
interview were used by the researcher to analyses the influence of leader on
competitive market concept of motivation in organization and the ways that human
performances on a job can be link with ability and motivation in Apple Inc
The method has been used is to distribute the questionnaire throughout the
staff in order to collect a better result The reason for choosing this method is
28
because this is the most effectives way to study the relationship between leadership
style and motivational level The raw data was analyze according to the research
objectives
32 POPULATION AND SAMPLING TECHNIQUE
The population of this study are all the staff from Apple Inc The population
chosen consider those who have had experiences working in such a high
technological company like Apple Inc The Sampling technique used in this research
was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the
south of Ireland
Figure 31 Required Sample Size
29
CHAPTER 4
RESEARCH FINDING
A questionnaire is a means of eliciting the feelings beliefs experiences
perceptions or attitudes of some sample of individuals As a data collecting
instrument it could be structured or unstructured
The questionnaire is most frequently a very concise preplanned set of
questions designed to yield specific information to meet a particular need for
research information about a pertinent topic The research information is attained
from respondents normally from a related interest area The dictionary definition
gives a clearer definition A questionnaire is a written or printed form used in
gathering information on some subject or subjects consisting of a list of questions to
be submitted to one or more persons
The method of questionnaire have some advantages of in Economy - Expense
and time involved in training interviewers and sending them to interview are reduced
by using questionnaires Uniformity of questions - Each respondent receives the
same set of questions phrased in exactly the same way Questionnaires may
therefore yield data more comparable than information obtained through an
interview Standardization - If the questions are highly structured and the conditions
under which they are answered are controlled then the questionnaire could become
standardized The disadvantages of questionnaire are respondentrsquos motivation is
difficult to assess affecting the validity of response
30
41 RESPONSE RATE
The laminated random sampling technique was used and a total of 100
samples size were selected out of 100 populations 100 questionnaires were received
that is representing 90 of response rate The sample size was reasonable and
beyond the target that we set early and exceed our expectation This is to allow
further analysis that was surpass the demand
42 DESCRIPTIVE DEMOGRAPHIC PROFILE
The demographic profile is in Table 41 The distribution of respondents
includes 65 male and 35 female The age of respondents was from below 30
years 35 45 between 30 to 40 years 20 between 40 to 50 years While for
years of experience 30 out of the 50 respondents that we carried out for
questionnaire have less than 5 years of experience 30 between 6 to 10 years 28
between 11 to 15 years and 12 have more than 16 years of experience
For the level of education 45 stand for those who have SPMMCEOthers 30 of
the respondents have STPMHSEDIPLOMA 18 of the respondents have degree
and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of
them are single 38 of the respondents are married and only 20 of them are
widowed
Demographic
Items
Frequency Percentage ()
Gender
Male 65 65
Female 35 35
31
Age
lt30 35 35
31-40 45 45
41-50 20 20
Length of Service
lt5 30 30
6-10 30 30
10-15 28 28
gt16 12 12
Education
SPMMCE 45 45
STPMHSE
DIPLOMA
30 30
Degree 18 18
Masterrsquos Degree 7 7
Status
Single 42 42
Married 38 38
Widowed 20 20
Table 41 Demographic Profile
43 DESCRIPTIVE ANALYSIS
32
Design of minimum maximum mean and standard deviation of each item
can be refer rend to the table 42 below Based on the table it reveals that the
minimum value for the directive leadership style is 1 and maximum is 5 In term of
mean and standard deviation of the directive leadership style are 257 413 1144
and 1336 respectively
For supportive leadership style the minimum mean will be 334 and the
highest are 444 For standard deviation is 0991 and 1386 respectively
For minimum value for participative leadership style will be 1 and the
maximum is 5 in addition to that the mean and standard deviation of the variable is
between 367 to 444 and 367 and 1040 and 1264 respectively
The achievement oriented leadership style the mean and standard deviation
of the variable is between 349 to 413 and 1021 to 1165
For motivation achievement based on individual perception the minimum
values of variable range from 1 to 2 and the maximum variable is 5 Mean and
standard deviation of the variable is between 253 to 459 and 0906 to 1335
Variableconstruct Mean Std Deviation
Directive 358 1145
1 He has the final word in the office
matters
373 1336
2 He emphasizes that all rules and
regulations
257 1144
3 He give clear explanations of what is
expected of other
365 1224
4 He give subordinates explicit
instructions for how to do their work
413 1246
5 He show interest in subordinatesrsquo
personal concerns
382 1306
Supportive 383 1190
1 He often mingle with the staff 373 1386
2 He often spent time as necessary to 444 0991
33
hear complaint from staff
3 Providing guidance without pressure
is the
key to being a good leader
362 1259
4 As a rule leaders should allow
subordinates
to appraise their own work
334 1072
5 Leaders should give subordinates
complete
freedom to solve problems on their own
401 1240
Participative 408 1110
1 He is very responsive and easy to be
invited to discuss
367 1264
2 He easily understood 413 1105
3 When things go wrong and he need to
create a strategy to keep a project or process
running on schedule he call a meeting to get his
employees advice
433 1046
4 To get information out He send it by
email memos or voice mail very rarely is a
meeting called His employees are then
expected to act upon the information
384 1040
5 He want to create an environment
where the employees take ownership of the
project I allow them to participate in the
decision making process
444 1096
Achievement Oriented 387 1103
1 He determines the duties of staff 391 1113
2 He describes the conditions and tasks
and clearly what is expected
349 1021
3 He explain the level of performance 382 1165
34
that is expected of subordinates
4 He give vague explanations of what is
expected of subordinates on the job
413 1107
5 He consistently set challenging goals
for subordinates to attain
401 1110
Motivation Level 345 1178
1 1 I feel annoyed when thinking about
the things I would like to do new work
459 0906
2 I am ambitious in my career 288 1233
3 I am energized when
people count on me for ideas
439 0947
4 When involved in group projects my
team membersrsquo problems are my problems
301 1211
5 I find pleasure in recognizing and
celebrating the accomplishments of others
290 1125
6 As a practice I ask people
challenging questions when we are working on
projects together
301 1211
7 I take delight in complimenting
people I work with when progress is made
411 1190
8 I find it easy to be the cheerleader for
others when times are good and when times are
bad
382 1179
9 Team accomplishment is more
important to me than my own personal
accomplishments
321 1327
10 When involved in group projects I
am inclined to let my ideas be known
253 1335
Table 42 leadership style
35
44 RELIABILITY ANALYSIS
According to Hinton (2004) recommended four cut-off points for steadiness
which includes outstanding reliability (090 and above) high reliability (070 ndash 090)
moderate reliability (050 ndash 070) and low reliability (050 and below)
000 050 Low Reliability
050 070 Moderate Reliability
070 090 High Reliability
090 100 Outstanding
Reliability
Table 43 Reliability Analysis
Based on table 43 there are five constructs directive supportive
participative achievement-oriented and motivation level shown Cronbachrsquos Alpha
values of 0865 0914 0970 0974 and 0883 respectively None of constructs
confirm low reliability The high Cronbachrsquos Alpa values for all establish contain
that they are inwardly uniform That means all element of each establishes are
measuring the identical content creation In the nutshell the higher the Cronbachrsquos
Alpha value of a construct the higher the reliability is of measuring the same
construct
Const
ructs
Sample
Size(n)
No
of Items
Cronbachrsquos
Alpha (a)
Type
Direc 100 5 0865 High Reliability
36
tive
Supp
ortive
100 5 0914 Outstanding
Reliability
Partic
ipative
100 5 0970 Outstanding
Reliability
Achi
evement
100 5 0974 Outstanding
Reliability
Level
of Staff
Motivation
100 10 0883 Outstanding
Reliability
Table 44 Reliability Test
45 CORRELATION MATRIX
Correlation analysis was used to conclude and decide relationships between
two variables measured Toward this end Pearson correlation test was used to
diagnose whether leadership styles and motivation level are relevant to each other
Table 44 presents the correlation matrix results
Table 44 shows the relation of independent variables with motivation level
For finding the relation significant level plt 005 and plt 001were chosen
The value of correlation coefficient r for directive leadership style is 0356
with plt 005 which show a moderate relationship with the level of staff motivation
It is found that the value of correlation coefficient r for supportive leadership
style is 0369 with plt 001 show a strong relationship with the level of staff
motivation
Participative leadership style carry correlation coefficient value r of 035 2
with plt 005 which show a moderate relationship with the level of staff motivation
For achievement oriented leadership style the coefficient valuer is 0430
with plt 001 which show a strong relationship with the level of staff motivation
37
Correlation is significant at the 001 level (1-tailed)
Correlation is significant at the 005 level (1-tailed)
Constructs Directive Supportive Participative Achievement Motivation
() () () ()
Directive 1 0691 0717 0799 0356
0000 0000 0000 0012
() () ()
Supportive 1 0877 0676 0369
0000 0000 0009
() ()
Participative 1 0736 0352
0000 0012
()
Achievemen
t
1 0430
0022
Motivation 1
Table 45 Correlation between leadership styles and the level of staff
motivation
46 REGRESSION ANALYSIS
In this study multiple regression analysis was applied Each variable from
factor scores were used in the analysis Table 45 shows the results of multiple
regression analysis of the research The findings showed that leadership styles were
not significant and negatively correlate with level of motivation of staff The R2 =
38
0184 indicates that 1840 of the variance in variable level of motivation of the
staff (dependent variable) can be explained by leadership styles
Beta coefficient the achievement oriented has the highest B β =0225
followed by supportive leadership style β = 0111 directive β =0024 and the lowest
is participative leadership style is β = - 0003That means one unit increase in
directive leadership style will lead to 0024 increase in the level of motivation for
supportive leadership style one unit increase will lead to 00111 increase in the level
of motivation one unit increase in participative will lead to -0003 change in the
level of motivation of staff and one unit increase in achievement oriented will lead
to 0225 increase to the level of motivation of staff The findings explain that the
components of the leadership styles do not explain the level of motivation of the
staff
Instruction
R2=0184
Adjusted R2=0103 F= 2499 p lt 005
Dependent Variable Level of staff Motivation
Unstandardised
Coefficients
Standardise
d
Coefficient
Model B Std Error Beta t Sig
(Constant) 2268 0446 5430 0000
Total Score Directive 0024 0186 0031 0144 0984
Total Score Supportive 0101 0177 0161 0691 0585
Total Score Participative -0003 0191 -0055 -0020 1082
Total Score Achievement 0225 0170 0312 1456 0210
39
Table 46 Multiple Regression Analysis (n=50)
40
Chapter 5
CONCLUSION AND RECOMMENDATION
51 INTRODUCTION
This chapter target to discuss the outcome shown in the previous chapters by
setting against them with those finding principles and earlier investigation in the
common field Moreover the investigationrsquos confines and recommendations for the
future research and practice are shown in this chapter
52 DISCUSSION OF FINDING
The objectives of this investigation were to determine the relationship
between leadership style and motivation level It is a study of Apple Incorporation
The outcome of this investigation gives that the leadership styles are supported to the
level of staff motivation The independents variables had correlation with the level of
the staff motivation that is illustrated in Table 42 in the preceding chapter
Based on the analysis of the research (Sample the leadership styles of the
manager of the Apple Incorporation) is significant with the leadership style which
has been practiced by Chief Executive Officer of Apple Incorporation in the District
41
of Johor Bahru Johor James Liow 1992) Analysis from the research found that the
most dominant leadership is achievement oriented followed by supportive directive
participative and achievement oriented
In discussing the results the researchers prefer to discuss each hypothesis
separately in order to get an accurate and complete perceptive of the relationship
between leadership style and motivation level
The results revealed that the respondents perceived the all four leadership
styles of the manager have relation with their level of motivation towards their jobs
Furthermore the results revealed that there is significant relationship between
leadership style and motivation level
What is remarkable here is that this findings correlates strongly with the
arguments that say that relationship between leadership style and motivation level
can be both influential and no influential with staffrsquos motivation and his or her
leadership styles depends on his or her choice of the style that suits the situation or
the company
For example the researchers of University Malaya claimed that the
leadership styles of leader had relationship with staffrsquos motivation but depending on
their jobs according to the job description and the organizational chart that informs
employees what when and how tasks should be done
53 LIMITATION OF STUDY
One of the limitations in research includes lack of adequate information on a
particular subject Research equipments are very hard or expensive to acquire leading
to formulation mere assumptions Another hindrance is poor or inaccessibility to the
region of study
Some of the limitations of doing a research include access of information
availability of enough resources and time management The availability of experts in
42
editing and guidance may also be minimal where support from friends or
organisation may not be enough
The limitations of the study are those characteristics of design or
methodology that impacted or influenced the application or interpretation of the
results of your study They are the constraints on generalizability and utility of
findings that are the result of the ways in which you chose to design the study andor
the method used to establish internal and external validity
Another limitation related to building the evidence about ldquosurvival of
consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin
spiritrdquo Not knowing all of your extended family members limits your ability to
verify statements communicated by the Medium When information related to a
discarnate is not verified this result could be related to the sitterrsquos limitations but it
may also be related to the Medium These challenges however highlight the
limitations of spirit communication and in general further highlights the complexity
of studying the ldquoA study of Apple Incorporationrdquo
Limitations in research methods vary depending on the type of method used
and how it was conducted They include language barriers you might want to do a
research on something that is in a language which you do not understand and the
production of a translator is not available You might also be short of the research
materials and others are not immediately available among others
Limitations are influences that the researcher cannot control They are the
shortcomings conditions or influences that cannot be controlled by the researcher
that place restrictions on your methodology and conclusions Any limitations that
might influence the results should be mentioned
54 SUGGESTIONS FOR FUTURE RESEARCH
From this research the researcher recommends a several means that could be
taken to improve staffrsquos motivation by concentrating on leadership styles
43
According to Marketing minds (2012) Apple Inc uses the Apple brand to
compete across several highly competitive markets including the personal computer
industry with its Macintosh line of computerslaptops and related software the
consumer electronics industry with products such as the iPod digital music
distribution through iTunes Music Store the smart phone market with the Apple
iPhone magazine book games and applications publishing via the AppsStore for
iPhone and the iPad tablet computing device and movie and TV content distribution
with Apple TV The company is also establishing a very strong marketing presence
relative to the rival (Google) in the advertising market via its business Apps and iAd
network Steve Jobs the co-Founder of Apple described the company as being a
mobile devices company largest in the world as their revenues are bigger than
Nokia Samsung or Sonys mobile devices business
The story started two months ago when Google released its first smart phone
This new smart phone made by a Taiwanese company called HTC and the phone
called Nexus One After three weeks Apple Company said is going to sue the
manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC
The company which has been releasing iPhone since 2007 believes that HTC
illegally used 20 patents of Apple These patents are related to user interface
architecture and hardware of iPhone Apple Company filed a lawsuit in US District
Court in Delaware and an objection presented to the International Trade Commission
in USA too
In response to these accusations made by Apple Company against HTC
company The HTC denied Applersquos allegations and declared to fight the suit In other
response HTC said it has been making phones for a far longer time than Apple
including a touch screen device called the XDA that predates the iPhone by about 5
years
Implications
The implications here appear to be that HTCrsquos technological primary somehow goes
against Applersquos claims that the company violated 20 of its patents And while itrsquos
certainly possible that that might be the case itrsquos hard to accept that argument
without a list of patents to back it up
Patents
44
Here some of the patents that Apple Company accusing HTC Company used them
for its new Nexus phone manufactured for Google They are Multi-touch Screen
Multifinger gestures device integration and multitasking accelerometer patents
What is Android Android is a software installed in the mobile devices that includes
an operating system middleware and key applications The Android SDK provides
the tools and APIs necessary to begin developing applications on the Android
platform using the Java programming language
Terminology
Today in the market consumer have a lot of options for every product
whether it be an IT product or Home PCs or consumer durables or a FMCG product
This study may be helpful for company to know about the factors affecting the
consumer behavior and patterns of the consumer It may also be helpful to know the
specific requirement of customer so that the customer can be easily satisfied
Moreover this study helps to know the buying habits and patterns of customer The
study will help the company to understand the relationship that a consumer have with
their Apple product It will help to ascertain the reason which makes the undisputed
leader in almost every segment in which they operate
All Apple Professional Development facilitators are educators themselves
That gives them a unique view they know whatrsquos important in the classroom so they
can ensure that you learn about your Apple products and how they can best serve you
and your students We have created workshops in the following categories
These curriculum-focused workshops help teachers apply their skills with
Apple products to specific areas and disciplines to produce effective personal
learning for their students
Focused on technology skills these foundational workshops help teachers
become confident and comfortable integrating Apple products into their teaching
strategies
These workshops for school leaders and Education decision-makers focus on
issues important to success such as visioning and planning
Our research investigated the role of social norms in an extended theory of
planned behavior (TPB) in the explanation of prostatecolorectal cancer screening
(CS) intention and the prediction of CS uptake among men
45
Apple is well known for giving its customers things that they need but didnt
know they needed until the product shipped In that spirit Apple is in a unique
position to make further gains with that philosophy especially as other companies
pull back reduce RampD or get out of some markets completely
I written before about how Apples financial position gives it a unique
competitive advantage over the competition That discussion pointed to how Apple
can pay cash for components get to the front of supplier delivery schedules then
through volume drive prices down putting extreme price pressure on the
competition while they develop the next generation with RampD dollars
Even as Apple does this they are mindful of their brand Selling cheap
products doesnt sit well with Apple and they definitely dont want to undercut or
cannibalize other product lines
So if one asks the question about what Apple can deliver in a time when
customers are watching every penny its silly to envision a cheaper stripped down
version of a product thats already doing well Instead as Apple ponders how to
deliver new products to cost conscious customers the company tends to think about
holes in the market that can be exploited with their technology -- but which dont
undercut current products
There are other considerations as well For example the iPod touch doesnt
have a camera or an FM radio Other than the CPU it doesnt radiate and can
therefore be used in corporate or government environments that would otherwise
forbid a device that could be a security concern Our fantasies often neglect to
consider such things Because people expect to use their iPhone anywhere that
device has a different set of design constraints
Availability of multi-modal logistics services has been introduced and
occupational safety and health management system elaborated The DTPB can
provide a useful framework for evaluating interventions to increase logisticians
motivations to safety performance The overriding aim of this study was to design
and pilot test a questionnaire for subsequent use in a large-scale survey This study
describes the early stages of a research questionnaire development and a pilot study
The main results of this pilot study that the questionnaire proved to be reliable and
the analysis although preliminary provided strong support for the predictive power
of the DTPB The evaluation led to minor changes in the questionnaire Currently
46
the relevant literature surrounding the DTPB reveals a lack of research that utilizes
empirically validated theories in the field of logistics safety There is therefore a need
to consider more practical issues that emerge when applying the theory As is often
the case with the DTPB questionnaire the participants thought the questionnaire was
rather long This is important given that lengthy questionnaires can impact on data
quality through reduced completion rates due to factors such as lowered participant
motivation The length of the questionnaire could be accommodated thereby
encouraging participation Another comment levied at the DTPB questionnaire is that
it appears rather repetitive Indeed responses received in the present context included
wersquove answered that already Alternatively it may be better to group the outcomes
and behavioural belief statements and address the issue of similarity
Although the key purpose of this study was to develop and pilot a
questionnaire and not to generalize its findings it is of interest to note that the
occupational doctors advice has significant relationship to safety performance One
possible reason is that occupational safety and health information is not easily
available thereby increasing the reliance of the workers on the occupational doctors
advice This finding together with the significant influence of peer culture within the
DTPB framework would seem to strengthen the view that increasing exposure of
logisticians to occupational safety and health may encourage more positive
subjective norms and implies that contact with occupational doctors may encourage
the logisticians to work safely
Deeper interpretation suggests that peers causal attributions regarding safety
performance in their workplace may exert a comparatively strong influence over
logisticians991257 safety It also adds weight to the suggestion that occupational safety
and health training should form part of the logistics company991257s annual training plan
and as such supports the view that occupational safety and health intervention
programmes are required
He findings from questionnaire pilot test seem to corroborate previous
research by suggesting that subjective norms is a key issue to be addressed in any
occupational safety and programme as is the case of the logistics sector The result is
in line with the results reported by Hamilton and White Paris and Van den Broucke
and Fogarty and Shaw who found subjective norms to be important in affecting
adoption of a system As such it would seem that efforts should be made to enhance
knowledge and in particular to highlight the benefits of safety performance for both
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
1
CHAPTER 1
INTRODUCTION
11 BACKGROUND
Its ironic that when you ask leadersmdasheven good onesmdashwhat constitutes
leadership you often get vague disparate and vapid responses Youd think that of
all people this population would offer crisp and concrete definitions of their own
crucial work Instead you get references to energizing visioning pathfinding
modeling and a dozen other tangents of real leadershipmdashbut almost no reference to
the central task of leaders influencing
This is especially disconcerting in an era where Fortune 500 companies are
crumbling under the weight of financial strain and once powerful and confident
leaders are crawling to Washington begging for bailouts The vast majority of todays
crises are the natural consequence of ineffective or misdirected influence Either
leaders have been incapable of influencing their employees to create value for
customers (eg the US auto industry) or theyve exerted influence that has driven
2
employees to unconscionable behavior bringing the global economy to its knees (ie
the financial sector) Today more than ever we ought to see clearly that leadership
isnt a combination of fuzzy concepts and proclivities Leaders are responsible for
intelligently and ethically influencing behavior in a way that creates value
Fortunately not all leaders are missing the mark I recently met one of the
few leaders who in my experience has a concrete expression of leadership on the tip
of his tongue Tim Tassopoulos chief operating officer of Chik-fil-A says it this
way Leadership is intentional influence
I couldnt agree more For 20 years my colleagues and I have worked with
leaders to help them increase their capacity for influencing change But it came as a
surprise to us that prior to helping them learn how to influence we had to draw their
attention to it as their core work
Tim on the other hand understands that it all comes down to whether one of
his 50000 front-line associates with a few discretionary minutes decides to lean
against a wall or walk out to the dining area and clean tables Tims success or failure
as a leader does not come down to whether he is charismatic visionary or
inspirational It comes down to whether at the end of the day people behave in ways
that improve results Period
With that said the second biggest problem leaders face is that few of them
have any systematic way of even thinking aboutmdashmuch less practicingmdashinfluence
Oh we complain about it a lot All leaders can point to dysfunctional political
unproductive behaviors in their organizations For example
Fiefdoms Most leaders complain that people in their companies put the
interests of their department over the interests of the company In one Fortune 500
company the training department encouraged a vendor to sue another division of the
company to prevent that division from cutting separate deals with the vendor which
would have threatened the training departments monopoly
Compliance In US hospitals 2 million patients will be infected this year by
the very caregivers who are trying to heal them An enormous percentage of these
infections could be avoided if leaders could just find a way to influence people to
wash their hands consistently Compliance rates today hover somewhere between
30 and 50
Silence More than 90 of respondents in a recent study we conducted at
VitalSmarts reported they are currently working on a cross-functional initiative that
3
they are certain will fail Our research showed that the primary cause of these failures
is silence People see lots of problems in their initiatives but they work in
organizations where its not OK to speak up about them Our study found that this
pattern of problem behavior is a root cause of more than 85 of project failures
Given that few leaders can even define leadership its no surprise that their
performance is mediocre at best We recently studied the successes and failures of
more than 1000 leaders from 50 global companies to influence strategically critical
behavior change in their companies We were stunned to discover that fewer than 1
in 20 had any evidence of success in spite of their belief that change was crucial As
we combed through the data some key insights emerged that help us understand why
so few leaders either grasp or exert influence well
Leaders confuse talking with influencing Many leaders think influence
consists of little more than talking people into doing things Its no wonder most
influence efforts start with PowerPoint presentations But profound persistent and
overwhelming problems demand more than verbal persuasion Anyone whos ever
tried to talk a smoker into quitting knows theres a lot more to behavior change than
words
Leaders make the same mistake when they publish platitudes in the form of
Mission and Values statements give a few speeches on why these values are crucial
and then assume their job is done
Leaders believe in silver bullets When leaders actually attempt to influence
new behavior its common for them to look for quick fixesmdashto fall into the trap of
thinking that deeply ingrained bad habits can be changed with a single technique
The failure mode is to rely on any single approach
Some host star-studded retreats Others hand out inspiring posters and color-
changing mugs and think people will line up for change Still others believe its all
about incentives and so they tinker with the performance-management system or tie
new behaviors to executive bonuses The research shows that when leaders rely on
just one simple source of influence to drive change they almost always fail
In the future Ill use this column to share what weve learned from leaders
who dont suffer in ignorance about influence Over the past 20 years my colleagues
and I have sought out and studied a different kind of leader Weve tried to find those
who had remarkable abilities to influence changemdashrapidly profoundly and
sustainably
4
Weve studied up close the methods used by one remarkable influencer who
mdashwith no formal authoritymdashhas changed behavior in thousands of US hospitals
Weve looked first hand at one influencer who has saved 5 million lives from AIDS
mdashsimply by influencing behavior change in a country of 60 million people We
worked with a corporate chief who within 12 months influenced deeply entrenched
habits in employees with an average of 26 years tenure
What weve learned is that when you know what youre doing change can
happen relatively quickly And it all starts with gaining greater clarity about what
leadership really means then finding a way of thinking about the fundamental
principles of influence
Leaders lack a theory of influence Very few leaders can even answer the
question How do you change the behavior of a large group of people And yet
this is what theyre ultimately paid to do It isnt just about making a decision its
about getting people aligned to execute the decision And this means influence
Imagine discovering just as the anesthesia is taking effect that your heart surgeonmdash
the one hovering over your chest with a scalpelmdashis working off a gut hunch about
how to conduct a bypass Unless leaders become articulate about a repeatable and
effective way of influencing profound rapid and sustainable behavior changemdash
theyll continue to rack up predictably high failure rates at leading change
Leaders act as if its not their job to address entrenched habits Most leaders put a
great deal of time into crafting strategy selecting winning products and engaging
with analysts shareholders and major customers But few realize the success or
failure of their grand schemes lies in influencing the behavior of the hundreds or
thousands of people who will have to execute the big ideasmdashtheir employees
By contrast the most influential leadersmdashthe 5 who succeed consistently at
influencing profound and essential behavior changemdashspend as much as half of their
time thinking about and actively influencing the behaviors they know will lead to top
performance The 95 who dither and fail tend to delegate what they dismiss as
change management to others most often leaders in human resourcesmdashwho often
lack the credibility to influence real change The average leader spends little if any
of his or her time on active efforts to create behavior change Consequently nothing
changes
Performance is a function of the three factors acting together Ability has to
do with whether a person can do a task Motivation is a measure of whether a person
5
wants to do it Opportunity is about accessibility a person canrsquot do a task if she is not
given a chance or if she is denied access to necessary resources or amenities
This framework ndash looking at human performance as being influenced by
multiple factors ndash reflects the difficult and variable nature of our work today All of
these factors must be supported by the work environment in order for peoplersquos best
work to occur So how can the workplace help
According to Judith Heerwagen a former scientist with the Pacific Northwest
National Laboratory who is now a program expert with the General Services
Administration productivity and the workplace are related in these ways
In this section we discuss what motivation is and why it is important and
how motivation affects behaviour human relations and performance Motivation is
defined as ldquothe intention of achieving a goal leading to goal directed behaviour
When we refer to someone as being motivated we mean that the person is trying
hard to accomplish a certain task Motivation is clearly important for someone to
perform well However motivation alone is not sufficient
Ability is having the skills and knowledge required to perform the job is also
important and is sometimes the key determinant of effectiveness Finally
environmental factors having the resources information and support one needs to
perform well are also critical to determine performance
ldquoA building can affect opportunity by providing equitable access to
conditions that reduce health and safety risks equitable access to amenities and
compensatory design options where inequities exist and are difficult to eliminate
entirelyrdquo
ldquoA building can positively affect ability by providing comfortable ambient
conditions by enabling individual control and adjustment of conditions and by
reducing health and safety risks Negative impacts on ability to do work are
associated with conditions that are uncomfortable distracting hazardous or noxious
ldquoA building can positively affect motivation by providing conditions that
promote positive affective functioning psychological engagement and personal
control Moods create the lsquoaffective contextrsquo for thought processes and behaviors and
are directly tied to motivation
Motivation is the internal process leading to behavior to satisfy needs
6
Have you ever wondered why people do the things they do The primary
reason people do what they do is to meet their needs or wants The process people go
through to meet their needs is
Need rarrMotive rarrBehaviour rarrSatisfaction or Dissatisfaction
What makes employees willing to ldquogo the extra milerdquo to provide excellent
service market a companyrsquos products effectively or achieve the goals set for them
Answering questions like this is of utmost importance to understand and manage the
work behaviour of our peers subordinates and even supervisors As with many
questions involving human beings the answers are anything but simple Instead
there are several theories explaining the concept of motivation
Performance = motivation x ability x environment
According to this equation motivation ability and environment are the major
influences over employee performance Performance is a function of motivation
ability and the environment in which you work Zappos seems to be creating an
environment that encourages motivation and builds inclusiveness The company
delivers above and beyond basic workplace needs and addresses the self-
actualization needs that most individuals desire from their work experience CEO
Tony Hsieh believes that the secret to customer loyalty is to make a corporate culture
of caring a priority This is reflected in the companyrsquos 10 core values and its
emphasis on building a team and a family During the interview process applicants
are asked questions relating to the companyrsquos values such as gauging their own
weirdness open-mindedness and sense of family Although the offer to be paid to
quit during the training process has increased from its original number of $400 only
1 of trainees take the offer Work is structured differently at Zappos as well For
example there is no limit to the time customer service representatives spend on a
phone call and they are encouraged to make personal connections with the
individuals on the other rather than try to get rid of them
Although Zappos pays its employees well and offers attractive benefits such
as employees receiving full health-care coverage and a compressed workweek the
desire to work at Zappos seems to go beyond that As Hsieh would say happiness is
the driving force behind almost any action an individual takes Whether your goals
are for achievement affiliation or simply to find an enjoyable environment in which
to work Zappos strives to address these needs
7
Although Zappos has over 1300 employees the company has been able to
maintain a relatively flat organizational structure and prides itself on its extreme
transparency In an exceptionally detailed and lengthy letter to employees Hsieh
spelled out what the new partnership with Amazon would mean for the company
what would change and more important what would remain the same As a result of
this type of company structure individuals have more freedom which can lead to
greater satisfaction
The topic of motivation plays a central role in the field of management as it
is one of the most popular management topics Motivation derives from the Latin
word for movement and it has been widely acknowledged as a critical determinant
of our behavior Motivation affects how and to what extent we utilize our skills and
abilities Unmotivated employees are less willing to be cooperative and supportive
and they may decrease work effort time on the job productivity and performance
Thus we need to motivate employees to boost productivity Jeff Taylor founder of
Monstercom said that to be successful you have to be able to motivate others To
this end researchers are studying the factors that energize direct and sustain work-
related behavior and you will learn about their motivation theories in this chapter
Despite their difficulties because they canrsquot simply buy motivation
organizations are designing incentive systems to motivate employees Self-
motivation is one of the most important skills companies look for when hiring Thus
your ability to motivate yourself and others is critical to your career success and the
goal of this chapter is to increase your ability to do so
Based on the expiratory study done by most of the staff they consented with
the statement that the level of motivation is equivalent with the leadership styles of
the mangers
Be a yardstick of quality Some people arent used to an environment where
excellence is expected by Steve Jobs
8
12 PROBLEM STATEMENT
Motivation is defined as the process that initiates guides and maintains goal-oriented
behaviors Motivation is what causes us to act whether it is getting a glass of water
to reduce thirst or reading a book to gain knowledge The act or process of giving
someone a reason for doing something and it is also called as the act or process of
motivating someone Motivation is a desire or willingness to do something
enthusiasm It is a force or influence that causes someone to do something There are
three major components to motivation activation persistence and intensity
All levels of management perform these functions but the amount of time a manager
spends on each function depends on the level of management and the needs of the
organization Managers just dont go out and haphazardly perform their
responsibilities Good managers discover how to master five basic functions
planning organizing staffing leading and controlling
A manager needs to be a good leader While a manager organizes and plans the good
leader must also inspire employees with a vision for the organization A manager
needs to be an effective communicator and liaison between employees customers
and other managers of the organization A manager needs to be an effective
negotiator When organizations are developing or undergoing change the manager is
often required to negotiate with competitors contractors suppliers and employees
A manager must act as a figurehead that reinforces the mission and vision of an
organization to employees customers and other stakeholders
Leadership has a direct cause and effect relationship upon organizations and their
success Leaders determine values culture change tolerance and employee
motivation They shape institutional strategies including their execution and
effectiveness Leaders can appear at any level of an institution and are not exclusive
to management Successful leaders do however have one thing in common They
influence those around them in order to reap maximum benefit from the
organizationrsquos resources including its most vital and expensive its people Libraries
9
require leadership just like business government and non-profit organizations
Whether a public special or academic library that libraryrsquos leaders directly affect
everything from patron experience to successfully executing stated missions
including resource allocation services offered and collection development strategies
In fact the influence of leaders and their effectiveness in moving people to a shared
vision can directly shape the libraryrsquos people its materials how patrons use or
interact with them and whether or not that experience is beneficial With leadership
potentially playing such a vital role in the success of information centers and patron
experiences it is useful to consider the different types of leaders and their potential
impact on libraries as organizations
Current leadership theories describe leaders based upon traits or how influence and
power are used to achieve objectives When using trait-based descriptions leaders
may be classified as autocratic democratic bureaucratic or charismatic If viewing
leadership from the perspective of the exchange of power and its utilization to secure
outcomes leaders are situational transactional or transformational Understanding
these different tropes can provide a vocabulary for discussion that can lead to
meaningful desired results It bears noting that not all leaders are created equal and
leadership quality may vary enormously across industries or simply within an
organization In addition identifying an individual leaderrsquos style is central to
evaluating leadership quality and effectiveness especially as it relates to
organizational goals Below is a brief examination of each common leadership style
listed above and their potential impact on a group as well as their relative usefulness
Leadership style impacts the organization by affecting employee morale
productivity decision-making speed and metrics Successful leaders carefully
analyze problems assess the skill level of subordinates consider alternatives and
make an informed choice By choosing the most appropriate leadership style for the
situation an effective leader provides a lasting impact Leaders establish a clear
distinction between subordinates and superiors
When leaders use a coaching style instead subordinates feel safer and encouraged to
focus on their own development which ultimately helps the company for the long
term by increasing employee morale retention and satisfaction A leader engages
10
with employees to figure out the best way to accomplish the companyrsquos strategic
goals This includes decreased errors minimized waste and increased customer
satisfaction Participative leaders run team-building exercises to promote cultural
awareness and diversity which can improve productivity by allowing the team to
recognize each otherrsquos strengths and value
13 SIGNIFICANT OF THE STUDY
There are a number of different styles of leadership and management that are
based on different theories The individuals style will be use based on a combination
of their beliefs values and preferences as well as the organizational culture and
norms which will encourage some styles and discourage others
Different motivational theories can directly impact an employeersquos
contribution to the overall success of an organization Additionally motivational
theories can influence the behaviors and leadership methods within an organization
The result of employee motivation combined with leadership theories will influence
employee satisfaction This article will review factors that are directly attributed to
employee satisfaction
According to Watkiss (2004) motivation is the way to drive person into
doing something Much of the driven are the thought of a potential reward or a
consequence of not doing something Motivation is the forces the people do
something this is a result of the individual needs being satisfied (or met) so that
individual has the inspiration to complete the task Motivation refersto the initiation
direction intensity and persistence of human behaviour Based on the definition of
Watkiss (2004) it can be concluded that the motivation is the idea and initiative to
encourage and drive the individual to do something or to performance better jobs
Ormrod (2003) stated that the main reason of existence for organizations is not
merely to survive but also to gain profit and the companies enable to competitive
11
weather in locally or globally In order to achieve these missions companies have to
satisfy the employees who are considered asa cornerstone in many companies Thus
the employees would have a high morale self-esteem and also feel comfortable
toward the place where they work in However it is hard to argue that a motivated
workplace means that the organizations would get high performance or maybe
would increase revenue However managers is necessary to take actions in order to
satisfy employees and thereby it is suppose to increase the employeersquos motivation
After increasing motivations the employees will work harder and feel that they are
responsible to achieve all targets and goals that ordered by supervisors In other
words mean that employees would be fell that the organization as belong to them
For an instance motivation in the education process can have many effects on
how students learn and their behaviour to the course matter (Ormrod 2003) It can
direct behaviour toward particular goals and lead to increased effort and energy
It also can help the organization involved in determining the level of it It is
to help the managers to find his or hers leadership styles and increases the leadership
qualities Leadership is a fundamental aspect of the human condition Leadership
today is more difficult and more necessary than before The health and growth of any
organization rises and falls on leadership Studying leadership will make us better
followers Leadership skills can be learned in a systematic and thorough way
14 BACKGROUND OF THE APPLE INC
Apple started in 1976 as a computer company In the last decade however
Apple has expanded into a very intricate company that specializes in much more than
just computers In 2001 Apple broke the barrier with the iPod eventually becoming
the dominant market leader in music players As well Apple joined the phone
industry in 2007 with the iPhone which has also been widely successful
12
Apple is a consumer goods company and therefore evaluating its value
requires understanding its products and consumers This can be very difficult
because Apple competes with many different companies throughout the different
industries it takes part in
Apple has established a unique reputation in the consumer electronics
industry One of the most unique things about Apple is that it has a very strong
customer base This is extremely important in understanding Apple
Apple is probably the most well-known company when it comes to the
making of technology that is cutting edge and something that everyone wants to have
in their possession Apple Computer first came to be a company in 1976 when Steve
Jobs and Steve Wozniak when they released the Apple I and was located in
Cupertino California These two young men dropped out of college and were often
viewed as outcasts in most of the places that they were at including schools which
could have been the reason that they dropped out of college As most people have
heard Apple really started in the basement or garage depending on who the person
talks to rather than at some expensive business location Which is perhaps the reason
so many people were first intrigued by the brand and could be the reason that the
computers were such a success they were created by guys that knew what they
wanted and passed this on to the rest of the world And what they wanted was
something that other people wanted as well
The first order that the two built is somewhat of an amazing feat that was the
beginning of the company After being introduced to one another they made a
working model of their computer and took it to a nearby computer store in order to
try to make it onto the market The owners of the store ordered fifty of the machine
that was to be fully assembled and ready to go which seemed to be an impossible
feat However they did succeed as they bartered and promised many IOUs to
companies to get the parts that they would need since they had no money to buy
these on their own They finished all fifty machines in thirty days and took them to
the store to sell which they received around five hundred dollars a piece for these
machines They were a hit with those that came to the store
Now Apple is a brand that most people automatically know all over the
world They are known for their innovative technology that is usually the first of its
kind on the market and something that all people love to own and make their lives a
bit easier with the advancements that they gave people The company continued to
13
stay on top of their game and improve upon their technology they produced such
things as the iMac which really did help to propel the company in the eyes of many
consumers
The first home computer with a GUI or graphical user interface was the
Apple Lisa The very first graphical user interface was developed by the Xerox
Corporation at their Palo Alto Research Center (PARC) in the 1970s Steve Jobs
visited PARC in 1979 (after buying Xerox stock) and was impressed and influenced
by the Xerox Alto the first computer ever with a graphical user interface Jobs
designed the new Apple Lisa based on the technology he saw at Xerox
With the 1984 Apple Macintosh Steve Jobs made sure developers created
software for the new Macintosh Computer Jobs figured that software was the way to
win the consumer over
14
CHAPTER 2
LITERATURE REVIEW
21 DEFINITION AND MOTIVATION THEORY
Motivation is internal and external factors that stimulate desire and energy in
people to be continually interested and committed to a job role or subject or to make
an effort to attain a goal
Motivation results from the interaction of both conscious and unconscious
factors such as the (1) intensity of desire or need (2) incentive or reward value of the
goal and (3) expectations of the individual and of his or her peers These factors are
the reasons one has for behaving a certain way An example is a student that spends
extra time studying for a test because he or she wants a better grade in the class
Motivation is also a feeling of enthusiasm or interest that makes you
determined to do something Motivation is the desire that fuels a person to do certain
things based on the wants and needs of a person If a person wishes to meet these
wants and needs then it necessitates him to motivate himself so that he can make
certain moves A person is unique and apart from another so his wants and needs
vary greatly from that of the other The same is true for the peoples levels of
motivation
The different wants and needs in every person vary in intensity based on the
focus goals and the total human psyche of the person This is why the motivation of
a person is unique despite having similar wants and needs with others
The decision to increase your motivation is the key to the bringing a greater
sense of it for yourself This can be done by putting greater focus on the things that
15
you want to achieve until you actually accomplish them The stronger your focus is
on the goal the greater the motivation will be
The truth of the matter is if you are unable to keep track of your goals it can
be generalized that you do not really desire to achieve it Motivation can come
naturally and no amount of inspirational talk will set you to action if you really are
not into taking the goal seriously
Setting goals that stir positive feelings within you are important to keep
yourself motivated Once you have found these focus yourself on being able to get a
hold of them There will be a lot of distractions so pick up at a comfortable pace and
make things happen
The definition of motivation involves the total understanding of the self
Receiving rewards is one reason for being motivated but beyond that is a set of
benefits that are more valuable than concrete rewards These can be enhanced work
output more productivity better work habits and an increased of understanding of
yourself
According to various theories motivation may be rooted in the basic need to
stay motivated in the face of challenges and negative people Setbacks and
unsupportive colleagues or friends will make you even more determined when you
know how to stay motivated avoid the criticism endless nagging and moaning of
those around you When you easily and effortlessly get things done you give people
little reason to criticize you In fact they are likely to give you more freedom to do
things your way start new projects with enthusiasm and stay motivated over time
When you can see things through to completion you will have renewed confidence in
your ability to succeed stop things getting any worse When you know how to be
highly motivated in a matter of seconds you can turn around situations you have
neglected in the past feel in charge of you life As you get more done with ease you
will have order where you used to have chaos You will know what you want and
feel compelled to move ahead and get it develop leadership skills and positively
affect those around you Your drive and enthusiasm will touch everyone you deal
with People will turn to you for leadership and guidance enjoy a more harmonious
home life Imagine hearing praise and gratitude for all the little things you get done
around the house You will enjoy a satisfying feeling of accomplishment at the end
of each evening eliminate problems while they are small You will deal with
potential problems and concerns sooner rather than later This habit alone will put
16
you back in control save money by getting things done on time You will eliminate
those late fees fines and charges that procrastinators waste their hard earned money
on put an end to regrets Become the kind of person who jumps on opportunities
And enjoy the excitement and passion you feel when you are giving 100
understand what motivates you and enjoy greater success When you discover your
unique motivation blueprint getting ahead will never be a mystery again You can
fire up your motivation engine whenever you choose to move ahead quickly in your
career When you can calmly and efficiently get your work done you position
yourself for more responsibility and a higher salary earn the respect of your boss and
colleagues As a dependable and productive member of the team people will
appreciate you and seek your valuable advice on important matters and Feel fantastic
about yourself As a motivated self-starter your self-esteem will soar you will
accomplish much more have greater success and live a full life
22 DEFINITION CONCEPT AND LEADERSHIP THEORY
In a research on leadership_(Stodgill(1974) has identified more than eleven
explanations on leadership which has different foundation Many definitions have
been identified by researchers for example Stoggil (1950) explained that leadership is
a process to influence people to achieve certain goals and target Tannembum amp
Massarik (1957) explained that A frame of reference Management
Science (October) 1-19t hellip)
Individuals are concerned not only with the absolute amounts of rewards they
receive for their efforts but also the praising from employer We lead when we
manage a football team or teach a classroom of children We lead our own children
when we are parents and we lead when we organize anything We certainly lead
when we manage projects or develop a new business We lead the moment we take
the first supervisory responsibility at work and we may lead even before we assume
official responsibility to do anything A vicar or preacher leads a congregation A
17
writer or visionary may lead when he or she puts pen to paper and creates a book or
poem or article which inspires and moves others to new thoughts and actions A
monarch and a president are both leaders So is a local councillor and so can be a
community fund-raiser A ruthless dictator is a leader So was Mother Theresa and
so was Mahatma Gandhi
We can find leadership in every sort of work and play and in every sort of
adventure and project regardless of scale and regardless of financial or official
authority And so given the many ways in which leadership operates it is no surprise
that leadership is so difficult to define and describe
Leadership is a process by which a person influences others to accomplish an
objective and directs the organization in a way that makes it more cohesive and
coherent Leaders carry out this process by applying their leadership attributes such
as beliefs values ethics character knowledge and skills
To inspire your workers into higher levels of teamwork there are certain
things you must be know and do These do not come naturally but are acquired
through continual work and study Good leaders are continually working and
studying to improve their leadership skills they are NOT resting on their laurels
The difference of staffsrsquo perceptions might be influenced by gender age
status academic qualifications work tenure educational level family background
interest and so on Itrsquos clear that the perceptions of staffs on their managerrsquos
leadership style can be influenced with so many factors and it plays an important role
is determining the climate success organization and the level of achievement of the
organization itself
23 PATH GOAL THEORY
The Path-Goal model is a theory based on specifying a leaders style or behavior that
best fits the employee and work environment in order to achieve goals (House
18
Mitchell 1974) The goal is to increase an employees motivation empowerment
and satisfaction so that they become productive members of the organization
Leadership concept that the subordinates accept a leaders behavior only so
far as they view it as resulting in immediate or future benefit Thus a leaders main
function is to clear a path to the realization of the subordinates goals he or she must
choose the behavior patterns that are most applicable in helping the subordinates get
what they want
Path-Goal is based on Vrooms (1964) expectancy theory in which an
individual will act in a certain way based on the expectation that the act will be
followed by a given outcome and on the attractiveness of that outcome to the
individual The path-goal theory was first introduced by Martin Evans (1970) and
then further developed by House (1971)
Leaders can take a strong or limited approach in these In clarifying the path
they may be directive or give vague hints In removing roadblocks they may scour
the path or help the follower move the bigger blocks In increasing rewards they
may give occasional encouragement or pave the way with gold
In fact leader should clarify the path so subordinates know which way to go
remove roadblocks that are stopping the things going there and Increasing the
rewards along the route There are four style of leadership which are supportive
directive participative and achievement-oriented leadership
Supportive leadership
Considering the needs of the follower showing concern for their welfare and
creating a friendly working environment This includes increasing the followers self-
esteem and making the job more interesting This approach is best when the work is
stressful boring or hazardous The leader make work pleasant for the workers by
showing concern for them and by being friendly and approachable It is most
effective in situations in which tasks and relationships are physically or
psychologically challenging Good relations are promoted with the group and
sensitivity to subordinates needs is shown
Directive Leadership
Telling followers what needs to be done and giving appropriate guidance
along the way This includes giving them schedules of specific work to be done at
19
specific times Rewards may also be increased as needed and role ambiguity
decreased (by telling them what they should be doing)
This may be used when the task is unstructured and complex and the follower
is inexperienced This increases the followers sense of security and control and
hence is appropriate to the situation
The leader informs her followers on what is expected of them such as telling
them what to do how to perform a task and scheduling and coordinating work It is
most effective when people are unsure about the task or when there is a lot of
uncertainty within the environment Specific advice is given to the group and ground
rules and structure are established For example clarifying expectations specifying
or assigning certain work tasks to be followed
Participative leadership
Consulting with followers and taking their ideas into account when making
decisions and taking particular actions This approach is best when the followers are
expert and their advice is both needed and they expect to be able to give it The
leaders consult with their followers by consulting with them before making a
decision on how to proceed It is most effective when subordinates are highly trained
and involved in their work Decision making is based on consultation with the group
and information is shared with the group
Achievement-oriented leadership
Setting challenging goals both in work and in self-improvement (and often
together) High standards are demonstrated and expected The leader shows faith in
the capabilities of the follower to succeed This approach is best when the task is
complex
The leader sets challenging goals for his followers expects them to perform
at their highest level and shows confidence in their ability to meet this expectation
It is most effective in professional work environments such as technical or
scientific or in achievement environments such as sales Challenging goals are set
and high performance is encouraged while confidence is shown in the groups ability
The path-goal theory by House(1971) also known as the path-goal theory of
leader effectiveness or the path-goal model is a leadership theory in the field
The original path-goal theory identifies achievement-oriented directive
participative and supportive leader behaviors
20
The directive path-goal clarifying leader behaviour refers to situations where
the leader lets followers know what is expected of them and tells them how to
perform their tasks
24 NEED FOR ACHIEVEMENT THEORY
Need for Achievement (n Ach) is the degree to which someone is motivated
to set and reach goals People with a high n Ach are usually driven to succeed for
internal reasons such as personal satisfaction rather than by external pressures
Personality trait characterized by an enduring and consistent concern with
setting and meeting high standards of achievement This need is influenced by
internal drive for action (intrinsic motivation) and the pressure exerted by the
expectations of others (extrinsic motivation) Measured by thematic appreciation
tests need for achievement motivates an individual to succeed in competition and to
excel in activities important to him or her
These individuals work hard to meet their goals and tend to take on tasks that
are moderately difficult to accomplish If they choose a goal that is too easy the
achievement is not very rewarding and if they chose something that is too difficult
success may not be obtainable Say someone with a high n Ach is just beginning to
set high standards for themselves in fitness They may aim to run a 5k (3-mile) race
but they would shy away from a longer race until they have become a more
experienced runner so they arenrsquot setting themselves up for failure
People high in N-Ach are characterized by a tendency to seek challenges and
a high degree of independence Their most satisfying is the recognition of their
achievements
21
25 DIRECTIVE LEADERSHIP STYLE
The directive leadership style is one of four leadership behaviours identified
by the path-goal theory of leadership Directive leadership is characterized by setting
clear objectives and rules for your subordinates and ensuring that your expectations
and directions are clearly defined and understood by your subordinates Directive
leadership may be advisable when subordinates are unskilled or inexperienced at a
complex task It may backfire if imposed upon highly skilled and experienced
employees who are extremely competent to perform the task
An instructional type of managerial style characterized by a leader who tells
subordinate staff what they are expected to do and how to perform the expected
tasks A directive leadership style might be helpful for a manager within a business
where their subordinate staff members have jobs that are not particularly specialized
and so they need more guidance to avoid uncertainty
Directive leadership is one of five models of leadership described by Bernard
Bass Directive leadership is a style of leading people in a business or project It is
probably the most common form of leadership existing in large businesses today It
is very common in traditional business and traditional cultures This style of
leadership consists of a manager or superior person directing subordinates to
complete or work on a task at hand The manager will tell the employee exactly what
to do and how to do it He or she will have specific standards and will demand that
they be met The manager leads with total authority The military is a good example
of directive leadership However in business it does not always work as well
Directive leadership does not allow an employee to reach their potential nor does it
allow the employee to express their independent thoughts or creativity
Directive leader is a leader who is very strict autocratic makes use of his
power of influence from his position to control reward and force the followers to
comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)
22
26 SUPPORTIVE LEADERSHIP STYLE
Supportive Leadership is one of the leadership styles found in path-goal
theory A supportive leader try to decrease employee stress and frustration in the
workplace This method is effective when your work tasks are dangerous tedious
and stressful but is not really effective if your work tasks are intrinsically motivating
because you dont need to be motivated to do the work
Supportive leadership is a kind of leadership where you listen to your
workers and help them out when they need help Supportive leadership is an opposite
of autocratic leadership and is much more successful in many fields of work But not
in all of course
The leadership style I use to follow is Supportive leadership because
according to me the followers are as important as task The goals can only be achieve
with the help of followers if followers are facing any problem either in their personal
life or under organization roof the affection of that problem can be clearly measured
from their task results Moreover I use self-made theory in my leadership which is
Get addict an achieve according to this a person can achieve anything but the
conditions is that the person must be addicted to it If followers are facing any
grievances they canrsquot be addicted towards achievement Supportive leader in my way
does not only mean handling grievances of followers but I call myself supportive
leader because I plan my tactics towards achieving a goal according to the followers
ability and skills moreover according to their willingness and motivation towards
work Supportive leadership is It leads people It doesnt drive them It involves
them It doesnt coerce them It never loses sight of the most important principle
governing any project involving human beings namely that people are more
important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive
leadership is working along with followers guiding them helping them instead of
working ahead of them Human beings are most important aspect of this type of
leadership According to me this leadership can be done effectively if leaders treat
followers as one who work with him rather work for him Being the basket ball
captain for two consecutive years I applied my leadership style and maintained a
team
23
Supportive leadership is a reference to a particular leadership style for
business As management styles became more complex in the 1970s and 1980s
theories began to grow up Businesses started looking not only at the techniques of
management but at the different types of leaders found in business and what
categories those leaders fell into By the 1990s concepts such as supportive
leadership had become widely accepted Supportive leadership is a naturally organic
and emotionally sensitive style like other styles it is especially useful in certain
circumstances but the company must adopt a culture that encourages such styles for
them to be effective
In supportive leadership the manager is not so interested in giving orders and
managing every detail as in giving employees the tools they need to work
themselves While delegation is a vital part of supportive leadership managers do
not simply assign tasks and then receive the results Instead they work through the
tasks with employees to improve skills and talent until the manager does not need to
worry about a task being done correctly and the employee is fully empowered in a
particular area
27 PARTICIPATIVE LEADERSHIP STYLE
Lewinrsquos study found that participative leadership also known as democratic
leadership is generally the most effective leadership style Democratic leaders offer
guidance to group members but they also participate in the group and allow input
from other group members In Lewinrsquos study children in this group were less
productive than the members of the authoritarian group but their contributions were
of a much higher quality
Participative leadership is a style of leadership that involves all members of a
team in identifying essential goals and developing procedures or strategies to reach
those goals From this perspective this leadership style can be seen as a leadership
style that relies heavily on the leader functioning as a facilitator rather than simply
24
issuing orders or making assignments This type of involved leadership style can be
utilized in business settings volunteer organizations and even in the function of the
home
Participative leaders encourage group members to participate but retain the
final say over the decision-making process Group members feel engaged in the
process and are more motivated and creative
One of the main benefits of participative leadership is that the process allows
for the development of additional leaders who can serve the organization at a later
date Because leaders who favor this style encourage active involvement on the part
of everyone on the team people often are able to express their creativity and
demonstrate abilities and talents that would not be made apparent otherwise The
discovery of these hidden assets help to benefit the work of the current team but also
alerts the organization to people within the team who should be provided with
opportunities to further develop some skill or ability for future use
One potential disadvantage of participate leadership is the time factor This
leadership style does often involve the need for more time before action is taken
This is only natural since the very nature of this leadership style means allowing
input from every member of the team However the extra time necessary for this
process often leads to decisions that ultimately benefit everyone to a greater degree
than faster decisions that are more limited in scope
Participative leadership also expands the range of possibilities for the team
When leadership styles that essentially leave all the direction and decision making in
the hands of one individual it is much more difficult to see a given approach from
several different angles When the leadership style encourages others to be involved
in the decision making process a given course of action can be approached from a
variety of perceptions This can often point out strengths or weaknesses to the
approach that would have gone unobserved and thus unresolved without this type of
participatory brainstorming and decision making
Effective participative leadership allows the talents and skills of all the team
members to be utilized in arriving at decisions and taking courses of action While
the team leader is usually still responsible for making the final decision this sharing
of functions within the team provide the perfect environment for everyone to provide
input that has the potential to make that final decision more well-rounded and
ultimately profitable for the company as a whole
25
28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE
Management which sets challenging goals assists in training emphasizes
improvement and expects the highest levels of performance
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
Achievement-oriented leaders always learn They always take risk They
never gamble (There is a difference) They always teach and mentor others They
understand that failure to adapt and change means death and destruction on a
competitive battlefield Either products are always changing or consumers are
changing so businesses must adapt or dieAchievement -oriented leaders put the
right people on the bus and go to great lengths to keep them there They never
change the deal with their employees (except to make it sweeter) They share
success They set stretch goals and achieve them It is fascinating to watch those
leaders work with their teams They are unstoppable
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
26
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION
There are a number of different styles of leadership and management that are
based on different theories The individuals style will be use based on a combination
of their beliefs values and preferences as well as the organizational culture and
norms which will encourage some styles and discourage others
Idealized influence describes managers who are exemplary role models for
associates Managers with idealized influence can be trusted and respected by
associates to make good decisions for the organization Intellectual Stimulation
describes managers who encourage innovation and creativity through challenging the
normal beliefs or views of a group Managers with intellectual stimulation promote
critical thinking and problem solving to make improvement of organization
performance
Inspirational motivation describes managers who motivate associates to
commit to the vision of the organization Managers with inspirational motivation
encourage team spirit to reach goals of increased revenue and market growth for the
organization Individual consideration describes managers who act as coaches and
advisors to the associates Managers with individual consideration encourage
associates to reach goals that help both the associates and the organization
27
CHAPTER 3
METHODOLOGY
31 RESEARCH DESIGN
A research design encompasses the methodology and procedures employed to
conduct scientific research The design of a study defines the study type (descriptive
correlational semi-experimental experimental review meta-analytic) and sub-type
(eg descriptive-longitudinal case study) research question hypotheses
independent and dependent variables experimental design and if applicable data
collection methods and a statistical analysis plan
The research design is also the framework for conducting the marketing
research project that clarified the necessary procedure in order to obtain the
information needed to solve all the marketing problem
In order to collect as much data as possible a combination of descriptive and
analytical research designs based on result from the questionnaire observation and
interview were used by the researcher to analyses the influence of leader on
competitive market concept of motivation in organization and the ways that human
performances on a job can be link with ability and motivation in Apple Inc
The method has been used is to distribute the questionnaire throughout the
staff in order to collect a better result The reason for choosing this method is
28
because this is the most effectives way to study the relationship between leadership
style and motivational level The raw data was analyze according to the research
objectives
32 POPULATION AND SAMPLING TECHNIQUE
The population of this study are all the staff from Apple Inc The population
chosen consider those who have had experiences working in such a high
technological company like Apple Inc The Sampling technique used in this research
was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the
south of Ireland
Figure 31 Required Sample Size
29
CHAPTER 4
RESEARCH FINDING
A questionnaire is a means of eliciting the feelings beliefs experiences
perceptions or attitudes of some sample of individuals As a data collecting
instrument it could be structured or unstructured
The questionnaire is most frequently a very concise preplanned set of
questions designed to yield specific information to meet a particular need for
research information about a pertinent topic The research information is attained
from respondents normally from a related interest area The dictionary definition
gives a clearer definition A questionnaire is a written or printed form used in
gathering information on some subject or subjects consisting of a list of questions to
be submitted to one or more persons
The method of questionnaire have some advantages of in Economy - Expense
and time involved in training interviewers and sending them to interview are reduced
by using questionnaires Uniformity of questions - Each respondent receives the
same set of questions phrased in exactly the same way Questionnaires may
therefore yield data more comparable than information obtained through an
interview Standardization - If the questions are highly structured and the conditions
under which they are answered are controlled then the questionnaire could become
standardized The disadvantages of questionnaire are respondentrsquos motivation is
difficult to assess affecting the validity of response
30
41 RESPONSE RATE
The laminated random sampling technique was used and a total of 100
samples size were selected out of 100 populations 100 questionnaires were received
that is representing 90 of response rate The sample size was reasonable and
beyond the target that we set early and exceed our expectation This is to allow
further analysis that was surpass the demand
42 DESCRIPTIVE DEMOGRAPHIC PROFILE
The demographic profile is in Table 41 The distribution of respondents
includes 65 male and 35 female The age of respondents was from below 30
years 35 45 between 30 to 40 years 20 between 40 to 50 years While for
years of experience 30 out of the 50 respondents that we carried out for
questionnaire have less than 5 years of experience 30 between 6 to 10 years 28
between 11 to 15 years and 12 have more than 16 years of experience
For the level of education 45 stand for those who have SPMMCEOthers 30 of
the respondents have STPMHSEDIPLOMA 18 of the respondents have degree
and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of
them are single 38 of the respondents are married and only 20 of them are
widowed
Demographic
Items
Frequency Percentage ()
Gender
Male 65 65
Female 35 35
31
Age
lt30 35 35
31-40 45 45
41-50 20 20
Length of Service
lt5 30 30
6-10 30 30
10-15 28 28
gt16 12 12
Education
SPMMCE 45 45
STPMHSE
DIPLOMA
30 30
Degree 18 18
Masterrsquos Degree 7 7
Status
Single 42 42
Married 38 38
Widowed 20 20
Table 41 Demographic Profile
43 DESCRIPTIVE ANALYSIS
32
Design of minimum maximum mean and standard deviation of each item
can be refer rend to the table 42 below Based on the table it reveals that the
minimum value for the directive leadership style is 1 and maximum is 5 In term of
mean and standard deviation of the directive leadership style are 257 413 1144
and 1336 respectively
For supportive leadership style the minimum mean will be 334 and the
highest are 444 For standard deviation is 0991 and 1386 respectively
For minimum value for participative leadership style will be 1 and the
maximum is 5 in addition to that the mean and standard deviation of the variable is
between 367 to 444 and 367 and 1040 and 1264 respectively
The achievement oriented leadership style the mean and standard deviation
of the variable is between 349 to 413 and 1021 to 1165
For motivation achievement based on individual perception the minimum
values of variable range from 1 to 2 and the maximum variable is 5 Mean and
standard deviation of the variable is between 253 to 459 and 0906 to 1335
Variableconstruct Mean Std Deviation
Directive 358 1145
1 He has the final word in the office
matters
373 1336
2 He emphasizes that all rules and
regulations
257 1144
3 He give clear explanations of what is
expected of other
365 1224
4 He give subordinates explicit
instructions for how to do their work
413 1246
5 He show interest in subordinatesrsquo
personal concerns
382 1306
Supportive 383 1190
1 He often mingle with the staff 373 1386
2 He often spent time as necessary to 444 0991
33
hear complaint from staff
3 Providing guidance without pressure
is the
key to being a good leader
362 1259
4 As a rule leaders should allow
subordinates
to appraise their own work
334 1072
5 Leaders should give subordinates
complete
freedom to solve problems on their own
401 1240
Participative 408 1110
1 He is very responsive and easy to be
invited to discuss
367 1264
2 He easily understood 413 1105
3 When things go wrong and he need to
create a strategy to keep a project or process
running on schedule he call a meeting to get his
employees advice
433 1046
4 To get information out He send it by
email memos or voice mail very rarely is a
meeting called His employees are then
expected to act upon the information
384 1040
5 He want to create an environment
where the employees take ownership of the
project I allow them to participate in the
decision making process
444 1096
Achievement Oriented 387 1103
1 He determines the duties of staff 391 1113
2 He describes the conditions and tasks
and clearly what is expected
349 1021
3 He explain the level of performance 382 1165
34
that is expected of subordinates
4 He give vague explanations of what is
expected of subordinates on the job
413 1107
5 He consistently set challenging goals
for subordinates to attain
401 1110
Motivation Level 345 1178
1 1 I feel annoyed when thinking about
the things I would like to do new work
459 0906
2 I am ambitious in my career 288 1233
3 I am energized when
people count on me for ideas
439 0947
4 When involved in group projects my
team membersrsquo problems are my problems
301 1211
5 I find pleasure in recognizing and
celebrating the accomplishments of others
290 1125
6 As a practice I ask people
challenging questions when we are working on
projects together
301 1211
7 I take delight in complimenting
people I work with when progress is made
411 1190
8 I find it easy to be the cheerleader for
others when times are good and when times are
bad
382 1179
9 Team accomplishment is more
important to me than my own personal
accomplishments
321 1327
10 When involved in group projects I
am inclined to let my ideas be known
253 1335
Table 42 leadership style
35
44 RELIABILITY ANALYSIS
According to Hinton (2004) recommended four cut-off points for steadiness
which includes outstanding reliability (090 and above) high reliability (070 ndash 090)
moderate reliability (050 ndash 070) and low reliability (050 and below)
000 050 Low Reliability
050 070 Moderate Reliability
070 090 High Reliability
090 100 Outstanding
Reliability
Table 43 Reliability Analysis
Based on table 43 there are five constructs directive supportive
participative achievement-oriented and motivation level shown Cronbachrsquos Alpha
values of 0865 0914 0970 0974 and 0883 respectively None of constructs
confirm low reliability The high Cronbachrsquos Alpa values for all establish contain
that they are inwardly uniform That means all element of each establishes are
measuring the identical content creation In the nutshell the higher the Cronbachrsquos
Alpha value of a construct the higher the reliability is of measuring the same
construct
Const
ructs
Sample
Size(n)
No
of Items
Cronbachrsquos
Alpha (a)
Type
Direc 100 5 0865 High Reliability
36
tive
Supp
ortive
100 5 0914 Outstanding
Reliability
Partic
ipative
100 5 0970 Outstanding
Reliability
Achi
evement
100 5 0974 Outstanding
Reliability
Level
of Staff
Motivation
100 10 0883 Outstanding
Reliability
Table 44 Reliability Test
45 CORRELATION MATRIX
Correlation analysis was used to conclude and decide relationships between
two variables measured Toward this end Pearson correlation test was used to
diagnose whether leadership styles and motivation level are relevant to each other
Table 44 presents the correlation matrix results
Table 44 shows the relation of independent variables with motivation level
For finding the relation significant level plt 005 and plt 001were chosen
The value of correlation coefficient r for directive leadership style is 0356
with plt 005 which show a moderate relationship with the level of staff motivation
It is found that the value of correlation coefficient r for supportive leadership
style is 0369 with plt 001 show a strong relationship with the level of staff
motivation
Participative leadership style carry correlation coefficient value r of 035 2
with plt 005 which show a moderate relationship with the level of staff motivation
For achievement oriented leadership style the coefficient valuer is 0430
with plt 001 which show a strong relationship with the level of staff motivation
37
Correlation is significant at the 001 level (1-tailed)
Correlation is significant at the 005 level (1-tailed)
Constructs Directive Supportive Participative Achievement Motivation
() () () ()
Directive 1 0691 0717 0799 0356
0000 0000 0000 0012
() () ()
Supportive 1 0877 0676 0369
0000 0000 0009
() ()
Participative 1 0736 0352
0000 0012
()
Achievemen
t
1 0430
0022
Motivation 1
Table 45 Correlation between leadership styles and the level of staff
motivation
46 REGRESSION ANALYSIS
In this study multiple regression analysis was applied Each variable from
factor scores were used in the analysis Table 45 shows the results of multiple
regression analysis of the research The findings showed that leadership styles were
not significant and negatively correlate with level of motivation of staff The R2 =
38
0184 indicates that 1840 of the variance in variable level of motivation of the
staff (dependent variable) can be explained by leadership styles
Beta coefficient the achievement oriented has the highest B β =0225
followed by supportive leadership style β = 0111 directive β =0024 and the lowest
is participative leadership style is β = - 0003That means one unit increase in
directive leadership style will lead to 0024 increase in the level of motivation for
supportive leadership style one unit increase will lead to 00111 increase in the level
of motivation one unit increase in participative will lead to -0003 change in the
level of motivation of staff and one unit increase in achievement oriented will lead
to 0225 increase to the level of motivation of staff The findings explain that the
components of the leadership styles do not explain the level of motivation of the
staff
Instruction
R2=0184
Adjusted R2=0103 F= 2499 p lt 005
Dependent Variable Level of staff Motivation
Unstandardised
Coefficients
Standardise
d
Coefficient
Model B Std Error Beta t Sig
(Constant) 2268 0446 5430 0000
Total Score Directive 0024 0186 0031 0144 0984
Total Score Supportive 0101 0177 0161 0691 0585
Total Score Participative -0003 0191 -0055 -0020 1082
Total Score Achievement 0225 0170 0312 1456 0210
39
Table 46 Multiple Regression Analysis (n=50)
40
Chapter 5
CONCLUSION AND RECOMMENDATION
51 INTRODUCTION
This chapter target to discuss the outcome shown in the previous chapters by
setting against them with those finding principles and earlier investigation in the
common field Moreover the investigationrsquos confines and recommendations for the
future research and practice are shown in this chapter
52 DISCUSSION OF FINDING
The objectives of this investigation were to determine the relationship
between leadership style and motivation level It is a study of Apple Incorporation
The outcome of this investigation gives that the leadership styles are supported to the
level of staff motivation The independents variables had correlation with the level of
the staff motivation that is illustrated in Table 42 in the preceding chapter
Based on the analysis of the research (Sample the leadership styles of the
manager of the Apple Incorporation) is significant with the leadership style which
has been practiced by Chief Executive Officer of Apple Incorporation in the District
41
of Johor Bahru Johor James Liow 1992) Analysis from the research found that the
most dominant leadership is achievement oriented followed by supportive directive
participative and achievement oriented
In discussing the results the researchers prefer to discuss each hypothesis
separately in order to get an accurate and complete perceptive of the relationship
between leadership style and motivation level
The results revealed that the respondents perceived the all four leadership
styles of the manager have relation with their level of motivation towards their jobs
Furthermore the results revealed that there is significant relationship between
leadership style and motivation level
What is remarkable here is that this findings correlates strongly with the
arguments that say that relationship between leadership style and motivation level
can be both influential and no influential with staffrsquos motivation and his or her
leadership styles depends on his or her choice of the style that suits the situation or
the company
For example the researchers of University Malaya claimed that the
leadership styles of leader had relationship with staffrsquos motivation but depending on
their jobs according to the job description and the organizational chart that informs
employees what when and how tasks should be done
53 LIMITATION OF STUDY
One of the limitations in research includes lack of adequate information on a
particular subject Research equipments are very hard or expensive to acquire leading
to formulation mere assumptions Another hindrance is poor or inaccessibility to the
region of study
Some of the limitations of doing a research include access of information
availability of enough resources and time management The availability of experts in
42
editing and guidance may also be minimal where support from friends or
organisation may not be enough
The limitations of the study are those characteristics of design or
methodology that impacted or influenced the application or interpretation of the
results of your study They are the constraints on generalizability and utility of
findings that are the result of the ways in which you chose to design the study andor
the method used to establish internal and external validity
Another limitation related to building the evidence about ldquosurvival of
consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin
spiritrdquo Not knowing all of your extended family members limits your ability to
verify statements communicated by the Medium When information related to a
discarnate is not verified this result could be related to the sitterrsquos limitations but it
may also be related to the Medium These challenges however highlight the
limitations of spirit communication and in general further highlights the complexity
of studying the ldquoA study of Apple Incorporationrdquo
Limitations in research methods vary depending on the type of method used
and how it was conducted They include language barriers you might want to do a
research on something that is in a language which you do not understand and the
production of a translator is not available You might also be short of the research
materials and others are not immediately available among others
Limitations are influences that the researcher cannot control They are the
shortcomings conditions or influences that cannot be controlled by the researcher
that place restrictions on your methodology and conclusions Any limitations that
might influence the results should be mentioned
54 SUGGESTIONS FOR FUTURE RESEARCH
From this research the researcher recommends a several means that could be
taken to improve staffrsquos motivation by concentrating on leadership styles
43
According to Marketing minds (2012) Apple Inc uses the Apple brand to
compete across several highly competitive markets including the personal computer
industry with its Macintosh line of computerslaptops and related software the
consumer electronics industry with products such as the iPod digital music
distribution through iTunes Music Store the smart phone market with the Apple
iPhone magazine book games and applications publishing via the AppsStore for
iPhone and the iPad tablet computing device and movie and TV content distribution
with Apple TV The company is also establishing a very strong marketing presence
relative to the rival (Google) in the advertising market via its business Apps and iAd
network Steve Jobs the co-Founder of Apple described the company as being a
mobile devices company largest in the world as their revenues are bigger than
Nokia Samsung or Sonys mobile devices business
The story started two months ago when Google released its first smart phone
This new smart phone made by a Taiwanese company called HTC and the phone
called Nexus One After three weeks Apple Company said is going to sue the
manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC
The company which has been releasing iPhone since 2007 believes that HTC
illegally used 20 patents of Apple These patents are related to user interface
architecture and hardware of iPhone Apple Company filed a lawsuit in US District
Court in Delaware and an objection presented to the International Trade Commission
in USA too
In response to these accusations made by Apple Company against HTC
company The HTC denied Applersquos allegations and declared to fight the suit In other
response HTC said it has been making phones for a far longer time than Apple
including a touch screen device called the XDA that predates the iPhone by about 5
years
Implications
The implications here appear to be that HTCrsquos technological primary somehow goes
against Applersquos claims that the company violated 20 of its patents And while itrsquos
certainly possible that that might be the case itrsquos hard to accept that argument
without a list of patents to back it up
Patents
44
Here some of the patents that Apple Company accusing HTC Company used them
for its new Nexus phone manufactured for Google They are Multi-touch Screen
Multifinger gestures device integration and multitasking accelerometer patents
What is Android Android is a software installed in the mobile devices that includes
an operating system middleware and key applications The Android SDK provides
the tools and APIs necessary to begin developing applications on the Android
platform using the Java programming language
Terminology
Today in the market consumer have a lot of options for every product
whether it be an IT product or Home PCs or consumer durables or a FMCG product
This study may be helpful for company to know about the factors affecting the
consumer behavior and patterns of the consumer It may also be helpful to know the
specific requirement of customer so that the customer can be easily satisfied
Moreover this study helps to know the buying habits and patterns of customer The
study will help the company to understand the relationship that a consumer have with
their Apple product It will help to ascertain the reason which makes the undisputed
leader in almost every segment in which they operate
All Apple Professional Development facilitators are educators themselves
That gives them a unique view they know whatrsquos important in the classroom so they
can ensure that you learn about your Apple products and how they can best serve you
and your students We have created workshops in the following categories
These curriculum-focused workshops help teachers apply their skills with
Apple products to specific areas and disciplines to produce effective personal
learning for their students
Focused on technology skills these foundational workshops help teachers
become confident and comfortable integrating Apple products into their teaching
strategies
These workshops for school leaders and Education decision-makers focus on
issues important to success such as visioning and planning
Our research investigated the role of social norms in an extended theory of
planned behavior (TPB) in the explanation of prostatecolorectal cancer screening
(CS) intention and the prediction of CS uptake among men
45
Apple is well known for giving its customers things that they need but didnt
know they needed until the product shipped In that spirit Apple is in a unique
position to make further gains with that philosophy especially as other companies
pull back reduce RampD or get out of some markets completely
I written before about how Apples financial position gives it a unique
competitive advantage over the competition That discussion pointed to how Apple
can pay cash for components get to the front of supplier delivery schedules then
through volume drive prices down putting extreme price pressure on the
competition while they develop the next generation with RampD dollars
Even as Apple does this they are mindful of their brand Selling cheap
products doesnt sit well with Apple and they definitely dont want to undercut or
cannibalize other product lines
So if one asks the question about what Apple can deliver in a time when
customers are watching every penny its silly to envision a cheaper stripped down
version of a product thats already doing well Instead as Apple ponders how to
deliver new products to cost conscious customers the company tends to think about
holes in the market that can be exploited with their technology -- but which dont
undercut current products
There are other considerations as well For example the iPod touch doesnt
have a camera or an FM radio Other than the CPU it doesnt radiate and can
therefore be used in corporate or government environments that would otherwise
forbid a device that could be a security concern Our fantasies often neglect to
consider such things Because people expect to use their iPhone anywhere that
device has a different set of design constraints
Availability of multi-modal logistics services has been introduced and
occupational safety and health management system elaborated The DTPB can
provide a useful framework for evaluating interventions to increase logisticians
motivations to safety performance The overriding aim of this study was to design
and pilot test a questionnaire for subsequent use in a large-scale survey This study
describes the early stages of a research questionnaire development and a pilot study
The main results of this pilot study that the questionnaire proved to be reliable and
the analysis although preliminary provided strong support for the predictive power
of the DTPB The evaluation led to minor changes in the questionnaire Currently
46
the relevant literature surrounding the DTPB reveals a lack of research that utilizes
empirically validated theories in the field of logistics safety There is therefore a need
to consider more practical issues that emerge when applying the theory As is often
the case with the DTPB questionnaire the participants thought the questionnaire was
rather long This is important given that lengthy questionnaires can impact on data
quality through reduced completion rates due to factors such as lowered participant
motivation The length of the questionnaire could be accommodated thereby
encouraging participation Another comment levied at the DTPB questionnaire is that
it appears rather repetitive Indeed responses received in the present context included
wersquove answered that already Alternatively it may be better to group the outcomes
and behavioural belief statements and address the issue of similarity
Although the key purpose of this study was to develop and pilot a
questionnaire and not to generalize its findings it is of interest to note that the
occupational doctors advice has significant relationship to safety performance One
possible reason is that occupational safety and health information is not easily
available thereby increasing the reliance of the workers on the occupational doctors
advice This finding together with the significant influence of peer culture within the
DTPB framework would seem to strengthen the view that increasing exposure of
logisticians to occupational safety and health may encourage more positive
subjective norms and implies that contact with occupational doctors may encourage
the logisticians to work safely
Deeper interpretation suggests that peers causal attributions regarding safety
performance in their workplace may exert a comparatively strong influence over
logisticians991257 safety It also adds weight to the suggestion that occupational safety
and health training should form part of the logistics company991257s annual training plan
and as such supports the view that occupational safety and health intervention
programmes are required
He findings from questionnaire pilot test seem to corroborate previous
research by suggesting that subjective norms is a key issue to be addressed in any
occupational safety and programme as is the case of the logistics sector The result is
in line with the results reported by Hamilton and White Paris and Van den Broucke
and Fogarty and Shaw who found subjective norms to be important in affecting
adoption of a system As such it would seem that efforts should be made to enhance
knowledge and in particular to highlight the benefits of safety performance for both
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
2
employees to unconscionable behavior bringing the global economy to its knees (ie
the financial sector) Today more than ever we ought to see clearly that leadership
isnt a combination of fuzzy concepts and proclivities Leaders are responsible for
intelligently and ethically influencing behavior in a way that creates value
Fortunately not all leaders are missing the mark I recently met one of the
few leaders who in my experience has a concrete expression of leadership on the tip
of his tongue Tim Tassopoulos chief operating officer of Chik-fil-A says it this
way Leadership is intentional influence
I couldnt agree more For 20 years my colleagues and I have worked with
leaders to help them increase their capacity for influencing change But it came as a
surprise to us that prior to helping them learn how to influence we had to draw their
attention to it as their core work
Tim on the other hand understands that it all comes down to whether one of
his 50000 front-line associates with a few discretionary minutes decides to lean
against a wall or walk out to the dining area and clean tables Tims success or failure
as a leader does not come down to whether he is charismatic visionary or
inspirational It comes down to whether at the end of the day people behave in ways
that improve results Period
With that said the second biggest problem leaders face is that few of them
have any systematic way of even thinking aboutmdashmuch less practicingmdashinfluence
Oh we complain about it a lot All leaders can point to dysfunctional political
unproductive behaviors in their organizations For example
Fiefdoms Most leaders complain that people in their companies put the
interests of their department over the interests of the company In one Fortune 500
company the training department encouraged a vendor to sue another division of the
company to prevent that division from cutting separate deals with the vendor which
would have threatened the training departments monopoly
Compliance In US hospitals 2 million patients will be infected this year by
the very caregivers who are trying to heal them An enormous percentage of these
infections could be avoided if leaders could just find a way to influence people to
wash their hands consistently Compliance rates today hover somewhere between
30 and 50
Silence More than 90 of respondents in a recent study we conducted at
VitalSmarts reported they are currently working on a cross-functional initiative that
3
they are certain will fail Our research showed that the primary cause of these failures
is silence People see lots of problems in their initiatives but they work in
organizations where its not OK to speak up about them Our study found that this
pattern of problem behavior is a root cause of more than 85 of project failures
Given that few leaders can even define leadership its no surprise that their
performance is mediocre at best We recently studied the successes and failures of
more than 1000 leaders from 50 global companies to influence strategically critical
behavior change in their companies We were stunned to discover that fewer than 1
in 20 had any evidence of success in spite of their belief that change was crucial As
we combed through the data some key insights emerged that help us understand why
so few leaders either grasp or exert influence well
Leaders confuse talking with influencing Many leaders think influence
consists of little more than talking people into doing things Its no wonder most
influence efforts start with PowerPoint presentations But profound persistent and
overwhelming problems demand more than verbal persuasion Anyone whos ever
tried to talk a smoker into quitting knows theres a lot more to behavior change than
words
Leaders make the same mistake when they publish platitudes in the form of
Mission and Values statements give a few speeches on why these values are crucial
and then assume their job is done
Leaders believe in silver bullets When leaders actually attempt to influence
new behavior its common for them to look for quick fixesmdashto fall into the trap of
thinking that deeply ingrained bad habits can be changed with a single technique
The failure mode is to rely on any single approach
Some host star-studded retreats Others hand out inspiring posters and color-
changing mugs and think people will line up for change Still others believe its all
about incentives and so they tinker with the performance-management system or tie
new behaviors to executive bonuses The research shows that when leaders rely on
just one simple source of influence to drive change they almost always fail
In the future Ill use this column to share what weve learned from leaders
who dont suffer in ignorance about influence Over the past 20 years my colleagues
and I have sought out and studied a different kind of leader Weve tried to find those
who had remarkable abilities to influence changemdashrapidly profoundly and
sustainably
4
Weve studied up close the methods used by one remarkable influencer who
mdashwith no formal authoritymdashhas changed behavior in thousands of US hospitals
Weve looked first hand at one influencer who has saved 5 million lives from AIDS
mdashsimply by influencing behavior change in a country of 60 million people We
worked with a corporate chief who within 12 months influenced deeply entrenched
habits in employees with an average of 26 years tenure
What weve learned is that when you know what youre doing change can
happen relatively quickly And it all starts with gaining greater clarity about what
leadership really means then finding a way of thinking about the fundamental
principles of influence
Leaders lack a theory of influence Very few leaders can even answer the
question How do you change the behavior of a large group of people And yet
this is what theyre ultimately paid to do It isnt just about making a decision its
about getting people aligned to execute the decision And this means influence
Imagine discovering just as the anesthesia is taking effect that your heart surgeonmdash
the one hovering over your chest with a scalpelmdashis working off a gut hunch about
how to conduct a bypass Unless leaders become articulate about a repeatable and
effective way of influencing profound rapid and sustainable behavior changemdash
theyll continue to rack up predictably high failure rates at leading change
Leaders act as if its not their job to address entrenched habits Most leaders put a
great deal of time into crafting strategy selecting winning products and engaging
with analysts shareholders and major customers But few realize the success or
failure of their grand schemes lies in influencing the behavior of the hundreds or
thousands of people who will have to execute the big ideasmdashtheir employees
By contrast the most influential leadersmdashthe 5 who succeed consistently at
influencing profound and essential behavior changemdashspend as much as half of their
time thinking about and actively influencing the behaviors they know will lead to top
performance The 95 who dither and fail tend to delegate what they dismiss as
change management to others most often leaders in human resourcesmdashwho often
lack the credibility to influence real change The average leader spends little if any
of his or her time on active efforts to create behavior change Consequently nothing
changes
Performance is a function of the three factors acting together Ability has to
do with whether a person can do a task Motivation is a measure of whether a person
5
wants to do it Opportunity is about accessibility a person canrsquot do a task if she is not
given a chance or if she is denied access to necessary resources or amenities
This framework ndash looking at human performance as being influenced by
multiple factors ndash reflects the difficult and variable nature of our work today All of
these factors must be supported by the work environment in order for peoplersquos best
work to occur So how can the workplace help
According to Judith Heerwagen a former scientist with the Pacific Northwest
National Laboratory who is now a program expert with the General Services
Administration productivity and the workplace are related in these ways
In this section we discuss what motivation is and why it is important and
how motivation affects behaviour human relations and performance Motivation is
defined as ldquothe intention of achieving a goal leading to goal directed behaviour
When we refer to someone as being motivated we mean that the person is trying
hard to accomplish a certain task Motivation is clearly important for someone to
perform well However motivation alone is not sufficient
Ability is having the skills and knowledge required to perform the job is also
important and is sometimes the key determinant of effectiveness Finally
environmental factors having the resources information and support one needs to
perform well are also critical to determine performance
ldquoA building can affect opportunity by providing equitable access to
conditions that reduce health and safety risks equitable access to amenities and
compensatory design options where inequities exist and are difficult to eliminate
entirelyrdquo
ldquoA building can positively affect ability by providing comfortable ambient
conditions by enabling individual control and adjustment of conditions and by
reducing health and safety risks Negative impacts on ability to do work are
associated with conditions that are uncomfortable distracting hazardous or noxious
ldquoA building can positively affect motivation by providing conditions that
promote positive affective functioning psychological engagement and personal
control Moods create the lsquoaffective contextrsquo for thought processes and behaviors and
are directly tied to motivation
Motivation is the internal process leading to behavior to satisfy needs
6
Have you ever wondered why people do the things they do The primary
reason people do what they do is to meet their needs or wants The process people go
through to meet their needs is
Need rarrMotive rarrBehaviour rarrSatisfaction or Dissatisfaction
What makes employees willing to ldquogo the extra milerdquo to provide excellent
service market a companyrsquos products effectively or achieve the goals set for them
Answering questions like this is of utmost importance to understand and manage the
work behaviour of our peers subordinates and even supervisors As with many
questions involving human beings the answers are anything but simple Instead
there are several theories explaining the concept of motivation
Performance = motivation x ability x environment
According to this equation motivation ability and environment are the major
influences over employee performance Performance is a function of motivation
ability and the environment in which you work Zappos seems to be creating an
environment that encourages motivation and builds inclusiveness The company
delivers above and beyond basic workplace needs and addresses the self-
actualization needs that most individuals desire from their work experience CEO
Tony Hsieh believes that the secret to customer loyalty is to make a corporate culture
of caring a priority This is reflected in the companyrsquos 10 core values and its
emphasis on building a team and a family During the interview process applicants
are asked questions relating to the companyrsquos values such as gauging their own
weirdness open-mindedness and sense of family Although the offer to be paid to
quit during the training process has increased from its original number of $400 only
1 of trainees take the offer Work is structured differently at Zappos as well For
example there is no limit to the time customer service representatives spend on a
phone call and they are encouraged to make personal connections with the
individuals on the other rather than try to get rid of them
Although Zappos pays its employees well and offers attractive benefits such
as employees receiving full health-care coverage and a compressed workweek the
desire to work at Zappos seems to go beyond that As Hsieh would say happiness is
the driving force behind almost any action an individual takes Whether your goals
are for achievement affiliation or simply to find an enjoyable environment in which
to work Zappos strives to address these needs
7
Although Zappos has over 1300 employees the company has been able to
maintain a relatively flat organizational structure and prides itself on its extreme
transparency In an exceptionally detailed and lengthy letter to employees Hsieh
spelled out what the new partnership with Amazon would mean for the company
what would change and more important what would remain the same As a result of
this type of company structure individuals have more freedom which can lead to
greater satisfaction
The topic of motivation plays a central role in the field of management as it
is one of the most popular management topics Motivation derives from the Latin
word for movement and it has been widely acknowledged as a critical determinant
of our behavior Motivation affects how and to what extent we utilize our skills and
abilities Unmotivated employees are less willing to be cooperative and supportive
and they may decrease work effort time on the job productivity and performance
Thus we need to motivate employees to boost productivity Jeff Taylor founder of
Monstercom said that to be successful you have to be able to motivate others To
this end researchers are studying the factors that energize direct and sustain work-
related behavior and you will learn about their motivation theories in this chapter
Despite their difficulties because they canrsquot simply buy motivation
organizations are designing incentive systems to motivate employees Self-
motivation is one of the most important skills companies look for when hiring Thus
your ability to motivate yourself and others is critical to your career success and the
goal of this chapter is to increase your ability to do so
Based on the expiratory study done by most of the staff they consented with
the statement that the level of motivation is equivalent with the leadership styles of
the mangers
Be a yardstick of quality Some people arent used to an environment where
excellence is expected by Steve Jobs
8
12 PROBLEM STATEMENT
Motivation is defined as the process that initiates guides and maintains goal-oriented
behaviors Motivation is what causes us to act whether it is getting a glass of water
to reduce thirst or reading a book to gain knowledge The act or process of giving
someone a reason for doing something and it is also called as the act or process of
motivating someone Motivation is a desire or willingness to do something
enthusiasm It is a force or influence that causes someone to do something There are
three major components to motivation activation persistence and intensity
All levels of management perform these functions but the amount of time a manager
spends on each function depends on the level of management and the needs of the
organization Managers just dont go out and haphazardly perform their
responsibilities Good managers discover how to master five basic functions
planning organizing staffing leading and controlling
A manager needs to be a good leader While a manager organizes and plans the good
leader must also inspire employees with a vision for the organization A manager
needs to be an effective communicator and liaison between employees customers
and other managers of the organization A manager needs to be an effective
negotiator When organizations are developing or undergoing change the manager is
often required to negotiate with competitors contractors suppliers and employees
A manager must act as a figurehead that reinforces the mission and vision of an
organization to employees customers and other stakeholders
Leadership has a direct cause and effect relationship upon organizations and their
success Leaders determine values culture change tolerance and employee
motivation They shape institutional strategies including their execution and
effectiveness Leaders can appear at any level of an institution and are not exclusive
to management Successful leaders do however have one thing in common They
influence those around them in order to reap maximum benefit from the
organizationrsquos resources including its most vital and expensive its people Libraries
9
require leadership just like business government and non-profit organizations
Whether a public special or academic library that libraryrsquos leaders directly affect
everything from patron experience to successfully executing stated missions
including resource allocation services offered and collection development strategies
In fact the influence of leaders and their effectiveness in moving people to a shared
vision can directly shape the libraryrsquos people its materials how patrons use or
interact with them and whether or not that experience is beneficial With leadership
potentially playing such a vital role in the success of information centers and patron
experiences it is useful to consider the different types of leaders and their potential
impact on libraries as organizations
Current leadership theories describe leaders based upon traits or how influence and
power are used to achieve objectives When using trait-based descriptions leaders
may be classified as autocratic democratic bureaucratic or charismatic If viewing
leadership from the perspective of the exchange of power and its utilization to secure
outcomes leaders are situational transactional or transformational Understanding
these different tropes can provide a vocabulary for discussion that can lead to
meaningful desired results It bears noting that not all leaders are created equal and
leadership quality may vary enormously across industries or simply within an
organization In addition identifying an individual leaderrsquos style is central to
evaluating leadership quality and effectiveness especially as it relates to
organizational goals Below is a brief examination of each common leadership style
listed above and their potential impact on a group as well as their relative usefulness
Leadership style impacts the organization by affecting employee morale
productivity decision-making speed and metrics Successful leaders carefully
analyze problems assess the skill level of subordinates consider alternatives and
make an informed choice By choosing the most appropriate leadership style for the
situation an effective leader provides a lasting impact Leaders establish a clear
distinction between subordinates and superiors
When leaders use a coaching style instead subordinates feel safer and encouraged to
focus on their own development which ultimately helps the company for the long
term by increasing employee morale retention and satisfaction A leader engages
10
with employees to figure out the best way to accomplish the companyrsquos strategic
goals This includes decreased errors minimized waste and increased customer
satisfaction Participative leaders run team-building exercises to promote cultural
awareness and diversity which can improve productivity by allowing the team to
recognize each otherrsquos strengths and value
13 SIGNIFICANT OF THE STUDY
There are a number of different styles of leadership and management that are
based on different theories The individuals style will be use based on a combination
of their beliefs values and preferences as well as the organizational culture and
norms which will encourage some styles and discourage others
Different motivational theories can directly impact an employeersquos
contribution to the overall success of an organization Additionally motivational
theories can influence the behaviors and leadership methods within an organization
The result of employee motivation combined with leadership theories will influence
employee satisfaction This article will review factors that are directly attributed to
employee satisfaction
According to Watkiss (2004) motivation is the way to drive person into
doing something Much of the driven are the thought of a potential reward or a
consequence of not doing something Motivation is the forces the people do
something this is a result of the individual needs being satisfied (or met) so that
individual has the inspiration to complete the task Motivation refersto the initiation
direction intensity and persistence of human behaviour Based on the definition of
Watkiss (2004) it can be concluded that the motivation is the idea and initiative to
encourage and drive the individual to do something or to performance better jobs
Ormrod (2003) stated that the main reason of existence for organizations is not
merely to survive but also to gain profit and the companies enable to competitive
11
weather in locally or globally In order to achieve these missions companies have to
satisfy the employees who are considered asa cornerstone in many companies Thus
the employees would have a high morale self-esteem and also feel comfortable
toward the place where they work in However it is hard to argue that a motivated
workplace means that the organizations would get high performance or maybe
would increase revenue However managers is necessary to take actions in order to
satisfy employees and thereby it is suppose to increase the employeersquos motivation
After increasing motivations the employees will work harder and feel that they are
responsible to achieve all targets and goals that ordered by supervisors In other
words mean that employees would be fell that the organization as belong to them
For an instance motivation in the education process can have many effects on
how students learn and their behaviour to the course matter (Ormrod 2003) It can
direct behaviour toward particular goals and lead to increased effort and energy
It also can help the organization involved in determining the level of it It is
to help the managers to find his or hers leadership styles and increases the leadership
qualities Leadership is a fundamental aspect of the human condition Leadership
today is more difficult and more necessary than before The health and growth of any
organization rises and falls on leadership Studying leadership will make us better
followers Leadership skills can be learned in a systematic and thorough way
14 BACKGROUND OF THE APPLE INC
Apple started in 1976 as a computer company In the last decade however
Apple has expanded into a very intricate company that specializes in much more than
just computers In 2001 Apple broke the barrier with the iPod eventually becoming
the dominant market leader in music players As well Apple joined the phone
industry in 2007 with the iPhone which has also been widely successful
12
Apple is a consumer goods company and therefore evaluating its value
requires understanding its products and consumers This can be very difficult
because Apple competes with many different companies throughout the different
industries it takes part in
Apple has established a unique reputation in the consumer electronics
industry One of the most unique things about Apple is that it has a very strong
customer base This is extremely important in understanding Apple
Apple is probably the most well-known company when it comes to the
making of technology that is cutting edge and something that everyone wants to have
in their possession Apple Computer first came to be a company in 1976 when Steve
Jobs and Steve Wozniak when they released the Apple I and was located in
Cupertino California These two young men dropped out of college and were often
viewed as outcasts in most of the places that they were at including schools which
could have been the reason that they dropped out of college As most people have
heard Apple really started in the basement or garage depending on who the person
talks to rather than at some expensive business location Which is perhaps the reason
so many people were first intrigued by the brand and could be the reason that the
computers were such a success they were created by guys that knew what they
wanted and passed this on to the rest of the world And what they wanted was
something that other people wanted as well
The first order that the two built is somewhat of an amazing feat that was the
beginning of the company After being introduced to one another they made a
working model of their computer and took it to a nearby computer store in order to
try to make it onto the market The owners of the store ordered fifty of the machine
that was to be fully assembled and ready to go which seemed to be an impossible
feat However they did succeed as they bartered and promised many IOUs to
companies to get the parts that they would need since they had no money to buy
these on their own They finished all fifty machines in thirty days and took them to
the store to sell which they received around five hundred dollars a piece for these
machines They were a hit with those that came to the store
Now Apple is a brand that most people automatically know all over the
world They are known for their innovative technology that is usually the first of its
kind on the market and something that all people love to own and make their lives a
bit easier with the advancements that they gave people The company continued to
13
stay on top of their game and improve upon their technology they produced such
things as the iMac which really did help to propel the company in the eyes of many
consumers
The first home computer with a GUI or graphical user interface was the
Apple Lisa The very first graphical user interface was developed by the Xerox
Corporation at their Palo Alto Research Center (PARC) in the 1970s Steve Jobs
visited PARC in 1979 (after buying Xerox stock) and was impressed and influenced
by the Xerox Alto the first computer ever with a graphical user interface Jobs
designed the new Apple Lisa based on the technology he saw at Xerox
With the 1984 Apple Macintosh Steve Jobs made sure developers created
software for the new Macintosh Computer Jobs figured that software was the way to
win the consumer over
14
CHAPTER 2
LITERATURE REVIEW
21 DEFINITION AND MOTIVATION THEORY
Motivation is internal and external factors that stimulate desire and energy in
people to be continually interested and committed to a job role or subject or to make
an effort to attain a goal
Motivation results from the interaction of both conscious and unconscious
factors such as the (1) intensity of desire or need (2) incentive or reward value of the
goal and (3) expectations of the individual and of his or her peers These factors are
the reasons one has for behaving a certain way An example is a student that spends
extra time studying for a test because he or she wants a better grade in the class
Motivation is also a feeling of enthusiasm or interest that makes you
determined to do something Motivation is the desire that fuels a person to do certain
things based on the wants and needs of a person If a person wishes to meet these
wants and needs then it necessitates him to motivate himself so that he can make
certain moves A person is unique and apart from another so his wants and needs
vary greatly from that of the other The same is true for the peoples levels of
motivation
The different wants and needs in every person vary in intensity based on the
focus goals and the total human psyche of the person This is why the motivation of
a person is unique despite having similar wants and needs with others
The decision to increase your motivation is the key to the bringing a greater
sense of it for yourself This can be done by putting greater focus on the things that
15
you want to achieve until you actually accomplish them The stronger your focus is
on the goal the greater the motivation will be
The truth of the matter is if you are unable to keep track of your goals it can
be generalized that you do not really desire to achieve it Motivation can come
naturally and no amount of inspirational talk will set you to action if you really are
not into taking the goal seriously
Setting goals that stir positive feelings within you are important to keep
yourself motivated Once you have found these focus yourself on being able to get a
hold of them There will be a lot of distractions so pick up at a comfortable pace and
make things happen
The definition of motivation involves the total understanding of the self
Receiving rewards is one reason for being motivated but beyond that is a set of
benefits that are more valuable than concrete rewards These can be enhanced work
output more productivity better work habits and an increased of understanding of
yourself
According to various theories motivation may be rooted in the basic need to
stay motivated in the face of challenges and negative people Setbacks and
unsupportive colleagues or friends will make you even more determined when you
know how to stay motivated avoid the criticism endless nagging and moaning of
those around you When you easily and effortlessly get things done you give people
little reason to criticize you In fact they are likely to give you more freedom to do
things your way start new projects with enthusiasm and stay motivated over time
When you can see things through to completion you will have renewed confidence in
your ability to succeed stop things getting any worse When you know how to be
highly motivated in a matter of seconds you can turn around situations you have
neglected in the past feel in charge of you life As you get more done with ease you
will have order where you used to have chaos You will know what you want and
feel compelled to move ahead and get it develop leadership skills and positively
affect those around you Your drive and enthusiasm will touch everyone you deal
with People will turn to you for leadership and guidance enjoy a more harmonious
home life Imagine hearing praise and gratitude for all the little things you get done
around the house You will enjoy a satisfying feeling of accomplishment at the end
of each evening eliminate problems while they are small You will deal with
potential problems and concerns sooner rather than later This habit alone will put
16
you back in control save money by getting things done on time You will eliminate
those late fees fines and charges that procrastinators waste their hard earned money
on put an end to regrets Become the kind of person who jumps on opportunities
And enjoy the excitement and passion you feel when you are giving 100
understand what motivates you and enjoy greater success When you discover your
unique motivation blueprint getting ahead will never be a mystery again You can
fire up your motivation engine whenever you choose to move ahead quickly in your
career When you can calmly and efficiently get your work done you position
yourself for more responsibility and a higher salary earn the respect of your boss and
colleagues As a dependable and productive member of the team people will
appreciate you and seek your valuable advice on important matters and Feel fantastic
about yourself As a motivated self-starter your self-esteem will soar you will
accomplish much more have greater success and live a full life
22 DEFINITION CONCEPT AND LEADERSHIP THEORY
In a research on leadership_(Stodgill(1974) has identified more than eleven
explanations on leadership which has different foundation Many definitions have
been identified by researchers for example Stoggil (1950) explained that leadership is
a process to influence people to achieve certain goals and target Tannembum amp
Massarik (1957) explained that A frame of reference Management
Science (October) 1-19t hellip)
Individuals are concerned not only with the absolute amounts of rewards they
receive for their efforts but also the praising from employer We lead when we
manage a football team or teach a classroom of children We lead our own children
when we are parents and we lead when we organize anything We certainly lead
when we manage projects or develop a new business We lead the moment we take
the first supervisory responsibility at work and we may lead even before we assume
official responsibility to do anything A vicar or preacher leads a congregation A
17
writer or visionary may lead when he or she puts pen to paper and creates a book or
poem or article which inspires and moves others to new thoughts and actions A
monarch and a president are both leaders So is a local councillor and so can be a
community fund-raiser A ruthless dictator is a leader So was Mother Theresa and
so was Mahatma Gandhi
We can find leadership in every sort of work and play and in every sort of
adventure and project regardless of scale and regardless of financial or official
authority And so given the many ways in which leadership operates it is no surprise
that leadership is so difficult to define and describe
Leadership is a process by which a person influences others to accomplish an
objective and directs the organization in a way that makes it more cohesive and
coherent Leaders carry out this process by applying their leadership attributes such
as beliefs values ethics character knowledge and skills
To inspire your workers into higher levels of teamwork there are certain
things you must be know and do These do not come naturally but are acquired
through continual work and study Good leaders are continually working and
studying to improve their leadership skills they are NOT resting on their laurels
The difference of staffsrsquo perceptions might be influenced by gender age
status academic qualifications work tenure educational level family background
interest and so on Itrsquos clear that the perceptions of staffs on their managerrsquos
leadership style can be influenced with so many factors and it plays an important role
is determining the climate success organization and the level of achievement of the
organization itself
23 PATH GOAL THEORY
The Path-Goal model is a theory based on specifying a leaders style or behavior that
best fits the employee and work environment in order to achieve goals (House
18
Mitchell 1974) The goal is to increase an employees motivation empowerment
and satisfaction so that they become productive members of the organization
Leadership concept that the subordinates accept a leaders behavior only so
far as they view it as resulting in immediate or future benefit Thus a leaders main
function is to clear a path to the realization of the subordinates goals he or she must
choose the behavior patterns that are most applicable in helping the subordinates get
what they want
Path-Goal is based on Vrooms (1964) expectancy theory in which an
individual will act in a certain way based on the expectation that the act will be
followed by a given outcome and on the attractiveness of that outcome to the
individual The path-goal theory was first introduced by Martin Evans (1970) and
then further developed by House (1971)
Leaders can take a strong or limited approach in these In clarifying the path
they may be directive or give vague hints In removing roadblocks they may scour
the path or help the follower move the bigger blocks In increasing rewards they
may give occasional encouragement or pave the way with gold
In fact leader should clarify the path so subordinates know which way to go
remove roadblocks that are stopping the things going there and Increasing the
rewards along the route There are four style of leadership which are supportive
directive participative and achievement-oriented leadership
Supportive leadership
Considering the needs of the follower showing concern for their welfare and
creating a friendly working environment This includes increasing the followers self-
esteem and making the job more interesting This approach is best when the work is
stressful boring or hazardous The leader make work pleasant for the workers by
showing concern for them and by being friendly and approachable It is most
effective in situations in which tasks and relationships are physically or
psychologically challenging Good relations are promoted with the group and
sensitivity to subordinates needs is shown
Directive Leadership
Telling followers what needs to be done and giving appropriate guidance
along the way This includes giving them schedules of specific work to be done at
19
specific times Rewards may also be increased as needed and role ambiguity
decreased (by telling them what they should be doing)
This may be used when the task is unstructured and complex and the follower
is inexperienced This increases the followers sense of security and control and
hence is appropriate to the situation
The leader informs her followers on what is expected of them such as telling
them what to do how to perform a task and scheduling and coordinating work It is
most effective when people are unsure about the task or when there is a lot of
uncertainty within the environment Specific advice is given to the group and ground
rules and structure are established For example clarifying expectations specifying
or assigning certain work tasks to be followed
Participative leadership
Consulting with followers and taking their ideas into account when making
decisions and taking particular actions This approach is best when the followers are
expert and their advice is both needed and they expect to be able to give it The
leaders consult with their followers by consulting with them before making a
decision on how to proceed It is most effective when subordinates are highly trained
and involved in their work Decision making is based on consultation with the group
and information is shared with the group
Achievement-oriented leadership
Setting challenging goals both in work and in self-improvement (and often
together) High standards are demonstrated and expected The leader shows faith in
the capabilities of the follower to succeed This approach is best when the task is
complex
The leader sets challenging goals for his followers expects them to perform
at their highest level and shows confidence in their ability to meet this expectation
It is most effective in professional work environments such as technical or
scientific or in achievement environments such as sales Challenging goals are set
and high performance is encouraged while confidence is shown in the groups ability
The path-goal theory by House(1971) also known as the path-goal theory of
leader effectiveness or the path-goal model is a leadership theory in the field
The original path-goal theory identifies achievement-oriented directive
participative and supportive leader behaviors
20
The directive path-goal clarifying leader behaviour refers to situations where
the leader lets followers know what is expected of them and tells them how to
perform their tasks
24 NEED FOR ACHIEVEMENT THEORY
Need for Achievement (n Ach) is the degree to which someone is motivated
to set and reach goals People with a high n Ach are usually driven to succeed for
internal reasons such as personal satisfaction rather than by external pressures
Personality trait characterized by an enduring and consistent concern with
setting and meeting high standards of achievement This need is influenced by
internal drive for action (intrinsic motivation) and the pressure exerted by the
expectations of others (extrinsic motivation) Measured by thematic appreciation
tests need for achievement motivates an individual to succeed in competition and to
excel in activities important to him or her
These individuals work hard to meet their goals and tend to take on tasks that
are moderately difficult to accomplish If they choose a goal that is too easy the
achievement is not very rewarding and if they chose something that is too difficult
success may not be obtainable Say someone with a high n Ach is just beginning to
set high standards for themselves in fitness They may aim to run a 5k (3-mile) race
but they would shy away from a longer race until they have become a more
experienced runner so they arenrsquot setting themselves up for failure
People high in N-Ach are characterized by a tendency to seek challenges and
a high degree of independence Their most satisfying is the recognition of their
achievements
21
25 DIRECTIVE LEADERSHIP STYLE
The directive leadership style is one of four leadership behaviours identified
by the path-goal theory of leadership Directive leadership is characterized by setting
clear objectives and rules for your subordinates and ensuring that your expectations
and directions are clearly defined and understood by your subordinates Directive
leadership may be advisable when subordinates are unskilled or inexperienced at a
complex task It may backfire if imposed upon highly skilled and experienced
employees who are extremely competent to perform the task
An instructional type of managerial style characterized by a leader who tells
subordinate staff what they are expected to do and how to perform the expected
tasks A directive leadership style might be helpful for a manager within a business
where their subordinate staff members have jobs that are not particularly specialized
and so they need more guidance to avoid uncertainty
Directive leadership is one of five models of leadership described by Bernard
Bass Directive leadership is a style of leading people in a business or project It is
probably the most common form of leadership existing in large businesses today It
is very common in traditional business and traditional cultures This style of
leadership consists of a manager or superior person directing subordinates to
complete or work on a task at hand The manager will tell the employee exactly what
to do and how to do it He or she will have specific standards and will demand that
they be met The manager leads with total authority The military is a good example
of directive leadership However in business it does not always work as well
Directive leadership does not allow an employee to reach their potential nor does it
allow the employee to express their independent thoughts or creativity
Directive leader is a leader who is very strict autocratic makes use of his
power of influence from his position to control reward and force the followers to
comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)
22
26 SUPPORTIVE LEADERSHIP STYLE
Supportive Leadership is one of the leadership styles found in path-goal
theory A supportive leader try to decrease employee stress and frustration in the
workplace This method is effective when your work tasks are dangerous tedious
and stressful but is not really effective if your work tasks are intrinsically motivating
because you dont need to be motivated to do the work
Supportive leadership is a kind of leadership where you listen to your
workers and help them out when they need help Supportive leadership is an opposite
of autocratic leadership and is much more successful in many fields of work But not
in all of course
The leadership style I use to follow is Supportive leadership because
according to me the followers are as important as task The goals can only be achieve
with the help of followers if followers are facing any problem either in their personal
life or under organization roof the affection of that problem can be clearly measured
from their task results Moreover I use self-made theory in my leadership which is
Get addict an achieve according to this a person can achieve anything but the
conditions is that the person must be addicted to it If followers are facing any
grievances they canrsquot be addicted towards achievement Supportive leader in my way
does not only mean handling grievances of followers but I call myself supportive
leader because I plan my tactics towards achieving a goal according to the followers
ability and skills moreover according to their willingness and motivation towards
work Supportive leadership is It leads people It doesnt drive them It involves
them It doesnt coerce them It never loses sight of the most important principle
governing any project involving human beings namely that people are more
important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive
leadership is working along with followers guiding them helping them instead of
working ahead of them Human beings are most important aspect of this type of
leadership According to me this leadership can be done effectively if leaders treat
followers as one who work with him rather work for him Being the basket ball
captain for two consecutive years I applied my leadership style and maintained a
team
23
Supportive leadership is a reference to a particular leadership style for
business As management styles became more complex in the 1970s and 1980s
theories began to grow up Businesses started looking not only at the techniques of
management but at the different types of leaders found in business and what
categories those leaders fell into By the 1990s concepts such as supportive
leadership had become widely accepted Supportive leadership is a naturally organic
and emotionally sensitive style like other styles it is especially useful in certain
circumstances but the company must adopt a culture that encourages such styles for
them to be effective
In supportive leadership the manager is not so interested in giving orders and
managing every detail as in giving employees the tools they need to work
themselves While delegation is a vital part of supportive leadership managers do
not simply assign tasks and then receive the results Instead they work through the
tasks with employees to improve skills and talent until the manager does not need to
worry about a task being done correctly and the employee is fully empowered in a
particular area
27 PARTICIPATIVE LEADERSHIP STYLE
Lewinrsquos study found that participative leadership also known as democratic
leadership is generally the most effective leadership style Democratic leaders offer
guidance to group members but they also participate in the group and allow input
from other group members In Lewinrsquos study children in this group were less
productive than the members of the authoritarian group but their contributions were
of a much higher quality
Participative leadership is a style of leadership that involves all members of a
team in identifying essential goals and developing procedures or strategies to reach
those goals From this perspective this leadership style can be seen as a leadership
style that relies heavily on the leader functioning as a facilitator rather than simply
24
issuing orders or making assignments This type of involved leadership style can be
utilized in business settings volunteer organizations and even in the function of the
home
Participative leaders encourage group members to participate but retain the
final say over the decision-making process Group members feel engaged in the
process and are more motivated and creative
One of the main benefits of participative leadership is that the process allows
for the development of additional leaders who can serve the organization at a later
date Because leaders who favor this style encourage active involvement on the part
of everyone on the team people often are able to express their creativity and
demonstrate abilities and talents that would not be made apparent otherwise The
discovery of these hidden assets help to benefit the work of the current team but also
alerts the organization to people within the team who should be provided with
opportunities to further develop some skill or ability for future use
One potential disadvantage of participate leadership is the time factor This
leadership style does often involve the need for more time before action is taken
This is only natural since the very nature of this leadership style means allowing
input from every member of the team However the extra time necessary for this
process often leads to decisions that ultimately benefit everyone to a greater degree
than faster decisions that are more limited in scope
Participative leadership also expands the range of possibilities for the team
When leadership styles that essentially leave all the direction and decision making in
the hands of one individual it is much more difficult to see a given approach from
several different angles When the leadership style encourages others to be involved
in the decision making process a given course of action can be approached from a
variety of perceptions This can often point out strengths or weaknesses to the
approach that would have gone unobserved and thus unresolved without this type of
participatory brainstorming and decision making
Effective participative leadership allows the talents and skills of all the team
members to be utilized in arriving at decisions and taking courses of action While
the team leader is usually still responsible for making the final decision this sharing
of functions within the team provide the perfect environment for everyone to provide
input that has the potential to make that final decision more well-rounded and
ultimately profitable for the company as a whole
25
28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE
Management which sets challenging goals assists in training emphasizes
improvement and expects the highest levels of performance
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
Achievement-oriented leaders always learn They always take risk They
never gamble (There is a difference) They always teach and mentor others They
understand that failure to adapt and change means death and destruction on a
competitive battlefield Either products are always changing or consumers are
changing so businesses must adapt or dieAchievement -oriented leaders put the
right people on the bus and go to great lengths to keep them there They never
change the deal with their employees (except to make it sweeter) They share
success They set stretch goals and achieve them It is fascinating to watch those
leaders work with their teams They are unstoppable
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
26
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION
There are a number of different styles of leadership and management that are
based on different theories The individuals style will be use based on a combination
of their beliefs values and preferences as well as the organizational culture and
norms which will encourage some styles and discourage others
Idealized influence describes managers who are exemplary role models for
associates Managers with idealized influence can be trusted and respected by
associates to make good decisions for the organization Intellectual Stimulation
describes managers who encourage innovation and creativity through challenging the
normal beliefs or views of a group Managers with intellectual stimulation promote
critical thinking and problem solving to make improvement of organization
performance
Inspirational motivation describes managers who motivate associates to
commit to the vision of the organization Managers with inspirational motivation
encourage team spirit to reach goals of increased revenue and market growth for the
organization Individual consideration describes managers who act as coaches and
advisors to the associates Managers with individual consideration encourage
associates to reach goals that help both the associates and the organization
27
CHAPTER 3
METHODOLOGY
31 RESEARCH DESIGN
A research design encompasses the methodology and procedures employed to
conduct scientific research The design of a study defines the study type (descriptive
correlational semi-experimental experimental review meta-analytic) and sub-type
(eg descriptive-longitudinal case study) research question hypotheses
independent and dependent variables experimental design and if applicable data
collection methods and a statistical analysis plan
The research design is also the framework for conducting the marketing
research project that clarified the necessary procedure in order to obtain the
information needed to solve all the marketing problem
In order to collect as much data as possible a combination of descriptive and
analytical research designs based on result from the questionnaire observation and
interview were used by the researcher to analyses the influence of leader on
competitive market concept of motivation in organization and the ways that human
performances on a job can be link with ability and motivation in Apple Inc
The method has been used is to distribute the questionnaire throughout the
staff in order to collect a better result The reason for choosing this method is
28
because this is the most effectives way to study the relationship between leadership
style and motivational level The raw data was analyze according to the research
objectives
32 POPULATION AND SAMPLING TECHNIQUE
The population of this study are all the staff from Apple Inc The population
chosen consider those who have had experiences working in such a high
technological company like Apple Inc The Sampling technique used in this research
was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the
south of Ireland
Figure 31 Required Sample Size
29
CHAPTER 4
RESEARCH FINDING
A questionnaire is a means of eliciting the feelings beliefs experiences
perceptions or attitudes of some sample of individuals As a data collecting
instrument it could be structured or unstructured
The questionnaire is most frequently a very concise preplanned set of
questions designed to yield specific information to meet a particular need for
research information about a pertinent topic The research information is attained
from respondents normally from a related interest area The dictionary definition
gives a clearer definition A questionnaire is a written or printed form used in
gathering information on some subject or subjects consisting of a list of questions to
be submitted to one or more persons
The method of questionnaire have some advantages of in Economy - Expense
and time involved in training interviewers and sending them to interview are reduced
by using questionnaires Uniformity of questions - Each respondent receives the
same set of questions phrased in exactly the same way Questionnaires may
therefore yield data more comparable than information obtained through an
interview Standardization - If the questions are highly structured and the conditions
under which they are answered are controlled then the questionnaire could become
standardized The disadvantages of questionnaire are respondentrsquos motivation is
difficult to assess affecting the validity of response
30
41 RESPONSE RATE
The laminated random sampling technique was used and a total of 100
samples size were selected out of 100 populations 100 questionnaires were received
that is representing 90 of response rate The sample size was reasonable and
beyond the target that we set early and exceed our expectation This is to allow
further analysis that was surpass the demand
42 DESCRIPTIVE DEMOGRAPHIC PROFILE
The demographic profile is in Table 41 The distribution of respondents
includes 65 male and 35 female The age of respondents was from below 30
years 35 45 between 30 to 40 years 20 between 40 to 50 years While for
years of experience 30 out of the 50 respondents that we carried out for
questionnaire have less than 5 years of experience 30 between 6 to 10 years 28
between 11 to 15 years and 12 have more than 16 years of experience
For the level of education 45 stand for those who have SPMMCEOthers 30 of
the respondents have STPMHSEDIPLOMA 18 of the respondents have degree
and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of
them are single 38 of the respondents are married and only 20 of them are
widowed
Demographic
Items
Frequency Percentage ()
Gender
Male 65 65
Female 35 35
31
Age
lt30 35 35
31-40 45 45
41-50 20 20
Length of Service
lt5 30 30
6-10 30 30
10-15 28 28
gt16 12 12
Education
SPMMCE 45 45
STPMHSE
DIPLOMA
30 30
Degree 18 18
Masterrsquos Degree 7 7
Status
Single 42 42
Married 38 38
Widowed 20 20
Table 41 Demographic Profile
43 DESCRIPTIVE ANALYSIS
32
Design of minimum maximum mean and standard deviation of each item
can be refer rend to the table 42 below Based on the table it reveals that the
minimum value for the directive leadership style is 1 and maximum is 5 In term of
mean and standard deviation of the directive leadership style are 257 413 1144
and 1336 respectively
For supportive leadership style the minimum mean will be 334 and the
highest are 444 For standard deviation is 0991 and 1386 respectively
For minimum value for participative leadership style will be 1 and the
maximum is 5 in addition to that the mean and standard deviation of the variable is
between 367 to 444 and 367 and 1040 and 1264 respectively
The achievement oriented leadership style the mean and standard deviation
of the variable is between 349 to 413 and 1021 to 1165
For motivation achievement based on individual perception the minimum
values of variable range from 1 to 2 and the maximum variable is 5 Mean and
standard deviation of the variable is between 253 to 459 and 0906 to 1335
Variableconstruct Mean Std Deviation
Directive 358 1145
1 He has the final word in the office
matters
373 1336
2 He emphasizes that all rules and
regulations
257 1144
3 He give clear explanations of what is
expected of other
365 1224
4 He give subordinates explicit
instructions for how to do their work
413 1246
5 He show interest in subordinatesrsquo
personal concerns
382 1306
Supportive 383 1190
1 He often mingle with the staff 373 1386
2 He often spent time as necessary to 444 0991
33
hear complaint from staff
3 Providing guidance without pressure
is the
key to being a good leader
362 1259
4 As a rule leaders should allow
subordinates
to appraise their own work
334 1072
5 Leaders should give subordinates
complete
freedom to solve problems on their own
401 1240
Participative 408 1110
1 He is very responsive and easy to be
invited to discuss
367 1264
2 He easily understood 413 1105
3 When things go wrong and he need to
create a strategy to keep a project or process
running on schedule he call a meeting to get his
employees advice
433 1046
4 To get information out He send it by
email memos or voice mail very rarely is a
meeting called His employees are then
expected to act upon the information
384 1040
5 He want to create an environment
where the employees take ownership of the
project I allow them to participate in the
decision making process
444 1096
Achievement Oriented 387 1103
1 He determines the duties of staff 391 1113
2 He describes the conditions and tasks
and clearly what is expected
349 1021
3 He explain the level of performance 382 1165
34
that is expected of subordinates
4 He give vague explanations of what is
expected of subordinates on the job
413 1107
5 He consistently set challenging goals
for subordinates to attain
401 1110
Motivation Level 345 1178
1 1 I feel annoyed when thinking about
the things I would like to do new work
459 0906
2 I am ambitious in my career 288 1233
3 I am energized when
people count on me for ideas
439 0947
4 When involved in group projects my
team membersrsquo problems are my problems
301 1211
5 I find pleasure in recognizing and
celebrating the accomplishments of others
290 1125
6 As a practice I ask people
challenging questions when we are working on
projects together
301 1211
7 I take delight in complimenting
people I work with when progress is made
411 1190
8 I find it easy to be the cheerleader for
others when times are good and when times are
bad
382 1179
9 Team accomplishment is more
important to me than my own personal
accomplishments
321 1327
10 When involved in group projects I
am inclined to let my ideas be known
253 1335
Table 42 leadership style
35
44 RELIABILITY ANALYSIS
According to Hinton (2004) recommended four cut-off points for steadiness
which includes outstanding reliability (090 and above) high reliability (070 ndash 090)
moderate reliability (050 ndash 070) and low reliability (050 and below)
000 050 Low Reliability
050 070 Moderate Reliability
070 090 High Reliability
090 100 Outstanding
Reliability
Table 43 Reliability Analysis
Based on table 43 there are five constructs directive supportive
participative achievement-oriented and motivation level shown Cronbachrsquos Alpha
values of 0865 0914 0970 0974 and 0883 respectively None of constructs
confirm low reliability The high Cronbachrsquos Alpa values for all establish contain
that they are inwardly uniform That means all element of each establishes are
measuring the identical content creation In the nutshell the higher the Cronbachrsquos
Alpha value of a construct the higher the reliability is of measuring the same
construct
Const
ructs
Sample
Size(n)
No
of Items
Cronbachrsquos
Alpha (a)
Type
Direc 100 5 0865 High Reliability
36
tive
Supp
ortive
100 5 0914 Outstanding
Reliability
Partic
ipative
100 5 0970 Outstanding
Reliability
Achi
evement
100 5 0974 Outstanding
Reliability
Level
of Staff
Motivation
100 10 0883 Outstanding
Reliability
Table 44 Reliability Test
45 CORRELATION MATRIX
Correlation analysis was used to conclude and decide relationships between
two variables measured Toward this end Pearson correlation test was used to
diagnose whether leadership styles and motivation level are relevant to each other
Table 44 presents the correlation matrix results
Table 44 shows the relation of independent variables with motivation level
For finding the relation significant level plt 005 and plt 001were chosen
The value of correlation coefficient r for directive leadership style is 0356
with plt 005 which show a moderate relationship with the level of staff motivation
It is found that the value of correlation coefficient r for supportive leadership
style is 0369 with plt 001 show a strong relationship with the level of staff
motivation
Participative leadership style carry correlation coefficient value r of 035 2
with plt 005 which show a moderate relationship with the level of staff motivation
For achievement oriented leadership style the coefficient valuer is 0430
with plt 001 which show a strong relationship with the level of staff motivation
37
Correlation is significant at the 001 level (1-tailed)
Correlation is significant at the 005 level (1-tailed)
Constructs Directive Supportive Participative Achievement Motivation
() () () ()
Directive 1 0691 0717 0799 0356
0000 0000 0000 0012
() () ()
Supportive 1 0877 0676 0369
0000 0000 0009
() ()
Participative 1 0736 0352
0000 0012
()
Achievemen
t
1 0430
0022
Motivation 1
Table 45 Correlation between leadership styles and the level of staff
motivation
46 REGRESSION ANALYSIS
In this study multiple regression analysis was applied Each variable from
factor scores were used in the analysis Table 45 shows the results of multiple
regression analysis of the research The findings showed that leadership styles were
not significant and negatively correlate with level of motivation of staff The R2 =
38
0184 indicates that 1840 of the variance in variable level of motivation of the
staff (dependent variable) can be explained by leadership styles
Beta coefficient the achievement oriented has the highest B β =0225
followed by supportive leadership style β = 0111 directive β =0024 and the lowest
is participative leadership style is β = - 0003That means one unit increase in
directive leadership style will lead to 0024 increase in the level of motivation for
supportive leadership style one unit increase will lead to 00111 increase in the level
of motivation one unit increase in participative will lead to -0003 change in the
level of motivation of staff and one unit increase in achievement oriented will lead
to 0225 increase to the level of motivation of staff The findings explain that the
components of the leadership styles do not explain the level of motivation of the
staff
Instruction
R2=0184
Adjusted R2=0103 F= 2499 p lt 005
Dependent Variable Level of staff Motivation
Unstandardised
Coefficients
Standardise
d
Coefficient
Model B Std Error Beta t Sig
(Constant) 2268 0446 5430 0000
Total Score Directive 0024 0186 0031 0144 0984
Total Score Supportive 0101 0177 0161 0691 0585
Total Score Participative -0003 0191 -0055 -0020 1082
Total Score Achievement 0225 0170 0312 1456 0210
39
Table 46 Multiple Regression Analysis (n=50)
40
Chapter 5
CONCLUSION AND RECOMMENDATION
51 INTRODUCTION
This chapter target to discuss the outcome shown in the previous chapters by
setting against them with those finding principles and earlier investigation in the
common field Moreover the investigationrsquos confines and recommendations for the
future research and practice are shown in this chapter
52 DISCUSSION OF FINDING
The objectives of this investigation were to determine the relationship
between leadership style and motivation level It is a study of Apple Incorporation
The outcome of this investigation gives that the leadership styles are supported to the
level of staff motivation The independents variables had correlation with the level of
the staff motivation that is illustrated in Table 42 in the preceding chapter
Based on the analysis of the research (Sample the leadership styles of the
manager of the Apple Incorporation) is significant with the leadership style which
has been practiced by Chief Executive Officer of Apple Incorporation in the District
41
of Johor Bahru Johor James Liow 1992) Analysis from the research found that the
most dominant leadership is achievement oriented followed by supportive directive
participative and achievement oriented
In discussing the results the researchers prefer to discuss each hypothesis
separately in order to get an accurate and complete perceptive of the relationship
between leadership style and motivation level
The results revealed that the respondents perceived the all four leadership
styles of the manager have relation with their level of motivation towards their jobs
Furthermore the results revealed that there is significant relationship between
leadership style and motivation level
What is remarkable here is that this findings correlates strongly with the
arguments that say that relationship between leadership style and motivation level
can be both influential and no influential with staffrsquos motivation and his or her
leadership styles depends on his or her choice of the style that suits the situation or
the company
For example the researchers of University Malaya claimed that the
leadership styles of leader had relationship with staffrsquos motivation but depending on
their jobs according to the job description and the organizational chart that informs
employees what when and how tasks should be done
53 LIMITATION OF STUDY
One of the limitations in research includes lack of adequate information on a
particular subject Research equipments are very hard or expensive to acquire leading
to formulation mere assumptions Another hindrance is poor or inaccessibility to the
region of study
Some of the limitations of doing a research include access of information
availability of enough resources and time management The availability of experts in
42
editing and guidance may also be minimal where support from friends or
organisation may not be enough
The limitations of the study are those characteristics of design or
methodology that impacted or influenced the application or interpretation of the
results of your study They are the constraints on generalizability and utility of
findings that are the result of the ways in which you chose to design the study andor
the method used to establish internal and external validity
Another limitation related to building the evidence about ldquosurvival of
consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin
spiritrdquo Not knowing all of your extended family members limits your ability to
verify statements communicated by the Medium When information related to a
discarnate is not verified this result could be related to the sitterrsquos limitations but it
may also be related to the Medium These challenges however highlight the
limitations of spirit communication and in general further highlights the complexity
of studying the ldquoA study of Apple Incorporationrdquo
Limitations in research methods vary depending on the type of method used
and how it was conducted They include language barriers you might want to do a
research on something that is in a language which you do not understand and the
production of a translator is not available You might also be short of the research
materials and others are not immediately available among others
Limitations are influences that the researcher cannot control They are the
shortcomings conditions or influences that cannot be controlled by the researcher
that place restrictions on your methodology and conclusions Any limitations that
might influence the results should be mentioned
54 SUGGESTIONS FOR FUTURE RESEARCH
From this research the researcher recommends a several means that could be
taken to improve staffrsquos motivation by concentrating on leadership styles
43
According to Marketing minds (2012) Apple Inc uses the Apple brand to
compete across several highly competitive markets including the personal computer
industry with its Macintosh line of computerslaptops and related software the
consumer electronics industry with products such as the iPod digital music
distribution through iTunes Music Store the smart phone market with the Apple
iPhone magazine book games and applications publishing via the AppsStore for
iPhone and the iPad tablet computing device and movie and TV content distribution
with Apple TV The company is also establishing a very strong marketing presence
relative to the rival (Google) in the advertising market via its business Apps and iAd
network Steve Jobs the co-Founder of Apple described the company as being a
mobile devices company largest in the world as their revenues are bigger than
Nokia Samsung or Sonys mobile devices business
The story started two months ago when Google released its first smart phone
This new smart phone made by a Taiwanese company called HTC and the phone
called Nexus One After three weeks Apple Company said is going to sue the
manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC
The company which has been releasing iPhone since 2007 believes that HTC
illegally used 20 patents of Apple These patents are related to user interface
architecture and hardware of iPhone Apple Company filed a lawsuit in US District
Court in Delaware and an objection presented to the International Trade Commission
in USA too
In response to these accusations made by Apple Company against HTC
company The HTC denied Applersquos allegations and declared to fight the suit In other
response HTC said it has been making phones for a far longer time than Apple
including a touch screen device called the XDA that predates the iPhone by about 5
years
Implications
The implications here appear to be that HTCrsquos technological primary somehow goes
against Applersquos claims that the company violated 20 of its patents And while itrsquos
certainly possible that that might be the case itrsquos hard to accept that argument
without a list of patents to back it up
Patents
44
Here some of the patents that Apple Company accusing HTC Company used them
for its new Nexus phone manufactured for Google They are Multi-touch Screen
Multifinger gestures device integration and multitasking accelerometer patents
What is Android Android is a software installed in the mobile devices that includes
an operating system middleware and key applications The Android SDK provides
the tools and APIs necessary to begin developing applications on the Android
platform using the Java programming language
Terminology
Today in the market consumer have a lot of options for every product
whether it be an IT product or Home PCs or consumer durables or a FMCG product
This study may be helpful for company to know about the factors affecting the
consumer behavior and patterns of the consumer It may also be helpful to know the
specific requirement of customer so that the customer can be easily satisfied
Moreover this study helps to know the buying habits and patterns of customer The
study will help the company to understand the relationship that a consumer have with
their Apple product It will help to ascertain the reason which makes the undisputed
leader in almost every segment in which they operate
All Apple Professional Development facilitators are educators themselves
That gives them a unique view they know whatrsquos important in the classroom so they
can ensure that you learn about your Apple products and how they can best serve you
and your students We have created workshops in the following categories
These curriculum-focused workshops help teachers apply their skills with
Apple products to specific areas and disciplines to produce effective personal
learning for their students
Focused on technology skills these foundational workshops help teachers
become confident and comfortable integrating Apple products into their teaching
strategies
These workshops for school leaders and Education decision-makers focus on
issues important to success such as visioning and planning
Our research investigated the role of social norms in an extended theory of
planned behavior (TPB) in the explanation of prostatecolorectal cancer screening
(CS) intention and the prediction of CS uptake among men
45
Apple is well known for giving its customers things that they need but didnt
know they needed until the product shipped In that spirit Apple is in a unique
position to make further gains with that philosophy especially as other companies
pull back reduce RampD or get out of some markets completely
I written before about how Apples financial position gives it a unique
competitive advantage over the competition That discussion pointed to how Apple
can pay cash for components get to the front of supplier delivery schedules then
through volume drive prices down putting extreme price pressure on the
competition while they develop the next generation with RampD dollars
Even as Apple does this they are mindful of their brand Selling cheap
products doesnt sit well with Apple and they definitely dont want to undercut or
cannibalize other product lines
So if one asks the question about what Apple can deliver in a time when
customers are watching every penny its silly to envision a cheaper stripped down
version of a product thats already doing well Instead as Apple ponders how to
deliver new products to cost conscious customers the company tends to think about
holes in the market that can be exploited with their technology -- but which dont
undercut current products
There are other considerations as well For example the iPod touch doesnt
have a camera or an FM radio Other than the CPU it doesnt radiate and can
therefore be used in corporate or government environments that would otherwise
forbid a device that could be a security concern Our fantasies often neglect to
consider such things Because people expect to use their iPhone anywhere that
device has a different set of design constraints
Availability of multi-modal logistics services has been introduced and
occupational safety and health management system elaborated The DTPB can
provide a useful framework for evaluating interventions to increase logisticians
motivations to safety performance The overriding aim of this study was to design
and pilot test a questionnaire for subsequent use in a large-scale survey This study
describes the early stages of a research questionnaire development and a pilot study
The main results of this pilot study that the questionnaire proved to be reliable and
the analysis although preliminary provided strong support for the predictive power
of the DTPB The evaluation led to minor changes in the questionnaire Currently
46
the relevant literature surrounding the DTPB reveals a lack of research that utilizes
empirically validated theories in the field of logistics safety There is therefore a need
to consider more practical issues that emerge when applying the theory As is often
the case with the DTPB questionnaire the participants thought the questionnaire was
rather long This is important given that lengthy questionnaires can impact on data
quality through reduced completion rates due to factors such as lowered participant
motivation The length of the questionnaire could be accommodated thereby
encouraging participation Another comment levied at the DTPB questionnaire is that
it appears rather repetitive Indeed responses received in the present context included
wersquove answered that already Alternatively it may be better to group the outcomes
and behavioural belief statements and address the issue of similarity
Although the key purpose of this study was to develop and pilot a
questionnaire and not to generalize its findings it is of interest to note that the
occupational doctors advice has significant relationship to safety performance One
possible reason is that occupational safety and health information is not easily
available thereby increasing the reliance of the workers on the occupational doctors
advice This finding together with the significant influence of peer culture within the
DTPB framework would seem to strengthen the view that increasing exposure of
logisticians to occupational safety and health may encourage more positive
subjective norms and implies that contact with occupational doctors may encourage
the logisticians to work safely
Deeper interpretation suggests that peers causal attributions regarding safety
performance in their workplace may exert a comparatively strong influence over
logisticians991257 safety It also adds weight to the suggestion that occupational safety
and health training should form part of the logistics company991257s annual training plan
and as such supports the view that occupational safety and health intervention
programmes are required
He findings from questionnaire pilot test seem to corroborate previous
research by suggesting that subjective norms is a key issue to be addressed in any
occupational safety and programme as is the case of the logistics sector The result is
in line with the results reported by Hamilton and White Paris and Van den Broucke
and Fogarty and Shaw who found subjective norms to be important in affecting
adoption of a system As such it would seem that efforts should be made to enhance
knowledge and in particular to highlight the benefits of safety performance for both
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
3
they are certain will fail Our research showed that the primary cause of these failures
is silence People see lots of problems in their initiatives but they work in
organizations where its not OK to speak up about them Our study found that this
pattern of problem behavior is a root cause of more than 85 of project failures
Given that few leaders can even define leadership its no surprise that their
performance is mediocre at best We recently studied the successes and failures of
more than 1000 leaders from 50 global companies to influence strategically critical
behavior change in their companies We were stunned to discover that fewer than 1
in 20 had any evidence of success in spite of their belief that change was crucial As
we combed through the data some key insights emerged that help us understand why
so few leaders either grasp or exert influence well
Leaders confuse talking with influencing Many leaders think influence
consists of little more than talking people into doing things Its no wonder most
influence efforts start with PowerPoint presentations But profound persistent and
overwhelming problems demand more than verbal persuasion Anyone whos ever
tried to talk a smoker into quitting knows theres a lot more to behavior change than
words
Leaders make the same mistake when they publish platitudes in the form of
Mission and Values statements give a few speeches on why these values are crucial
and then assume their job is done
Leaders believe in silver bullets When leaders actually attempt to influence
new behavior its common for them to look for quick fixesmdashto fall into the trap of
thinking that deeply ingrained bad habits can be changed with a single technique
The failure mode is to rely on any single approach
Some host star-studded retreats Others hand out inspiring posters and color-
changing mugs and think people will line up for change Still others believe its all
about incentives and so they tinker with the performance-management system or tie
new behaviors to executive bonuses The research shows that when leaders rely on
just one simple source of influence to drive change they almost always fail
In the future Ill use this column to share what weve learned from leaders
who dont suffer in ignorance about influence Over the past 20 years my colleagues
and I have sought out and studied a different kind of leader Weve tried to find those
who had remarkable abilities to influence changemdashrapidly profoundly and
sustainably
4
Weve studied up close the methods used by one remarkable influencer who
mdashwith no formal authoritymdashhas changed behavior in thousands of US hospitals
Weve looked first hand at one influencer who has saved 5 million lives from AIDS
mdashsimply by influencing behavior change in a country of 60 million people We
worked with a corporate chief who within 12 months influenced deeply entrenched
habits in employees with an average of 26 years tenure
What weve learned is that when you know what youre doing change can
happen relatively quickly And it all starts with gaining greater clarity about what
leadership really means then finding a way of thinking about the fundamental
principles of influence
Leaders lack a theory of influence Very few leaders can even answer the
question How do you change the behavior of a large group of people And yet
this is what theyre ultimately paid to do It isnt just about making a decision its
about getting people aligned to execute the decision And this means influence
Imagine discovering just as the anesthesia is taking effect that your heart surgeonmdash
the one hovering over your chest with a scalpelmdashis working off a gut hunch about
how to conduct a bypass Unless leaders become articulate about a repeatable and
effective way of influencing profound rapid and sustainable behavior changemdash
theyll continue to rack up predictably high failure rates at leading change
Leaders act as if its not their job to address entrenched habits Most leaders put a
great deal of time into crafting strategy selecting winning products and engaging
with analysts shareholders and major customers But few realize the success or
failure of their grand schemes lies in influencing the behavior of the hundreds or
thousands of people who will have to execute the big ideasmdashtheir employees
By contrast the most influential leadersmdashthe 5 who succeed consistently at
influencing profound and essential behavior changemdashspend as much as half of their
time thinking about and actively influencing the behaviors they know will lead to top
performance The 95 who dither and fail tend to delegate what they dismiss as
change management to others most often leaders in human resourcesmdashwho often
lack the credibility to influence real change The average leader spends little if any
of his or her time on active efforts to create behavior change Consequently nothing
changes
Performance is a function of the three factors acting together Ability has to
do with whether a person can do a task Motivation is a measure of whether a person
5
wants to do it Opportunity is about accessibility a person canrsquot do a task if she is not
given a chance or if she is denied access to necessary resources or amenities
This framework ndash looking at human performance as being influenced by
multiple factors ndash reflects the difficult and variable nature of our work today All of
these factors must be supported by the work environment in order for peoplersquos best
work to occur So how can the workplace help
According to Judith Heerwagen a former scientist with the Pacific Northwest
National Laboratory who is now a program expert with the General Services
Administration productivity and the workplace are related in these ways
In this section we discuss what motivation is and why it is important and
how motivation affects behaviour human relations and performance Motivation is
defined as ldquothe intention of achieving a goal leading to goal directed behaviour
When we refer to someone as being motivated we mean that the person is trying
hard to accomplish a certain task Motivation is clearly important for someone to
perform well However motivation alone is not sufficient
Ability is having the skills and knowledge required to perform the job is also
important and is sometimes the key determinant of effectiveness Finally
environmental factors having the resources information and support one needs to
perform well are also critical to determine performance
ldquoA building can affect opportunity by providing equitable access to
conditions that reduce health and safety risks equitable access to amenities and
compensatory design options where inequities exist and are difficult to eliminate
entirelyrdquo
ldquoA building can positively affect ability by providing comfortable ambient
conditions by enabling individual control and adjustment of conditions and by
reducing health and safety risks Negative impacts on ability to do work are
associated with conditions that are uncomfortable distracting hazardous or noxious
ldquoA building can positively affect motivation by providing conditions that
promote positive affective functioning psychological engagement and personal
control Moods create the lsquoaffective contextrsquo for thought processes and behaviors and
are directly tied to motivation
Motivation is the internal process leading to behavior to satisfy needs
6
Have you ever wondered why people do the things they do The primary
reason people do what they do is to meet their needs or wants The process people go
through to meet their needs is
Need rarrMotive rarrBehaviour rarrSatisfaction or Dissatisfaction
What makes employees willing to ldquogo the extra milerdquo to provide excellent
service market a companyrsquos products effectively or achieve the goals set for them
Answering questions like this is of utmost importance to understand and manage the
work behaviour of our peers subordinates and even supervisors As with many
questions involving human beings the answers are anything but simple Instead
there are several theories explaining the concept of motivation
Performance = motivation x ability x environment
According to this equation motivation ability and environment are the major
influences over employee performance Performance is a function of motivation
ability and the environment in which you work Zappos seems to be creating an
environment that encourages motivation and builds inclusiveness The company
delivers above and beyond basic workplace needs and addresses the self-
actualization needs that most individuals desire from their work experience CEO
Tony Hsieh believes that the secret to customer loyalty is to make a corporate culture
of caring a priority This is reflected in the companyrsquos 10 core values and its
emphasis on building a team and a family During the interview process applicants
are asked questions relating to the companyrsquos values such as gauging their own
weirdness open-mindedness and sense of family Although the offer to be paid to
quit during the training process has increased from its original number of $400 only
1 of trainees take the offer Work is structured differently at Zappos as well For
example there is no limit to the time customer service representatives spend on a
phone call and they are encouraged to make personal connections with the
individuals on the other rather than try to get rid of them
Although Zappos pays its employees well and offers attractive benefits such
as employees receiving full health-care coverage and a compressed workweek the
desire to work at Zappos seems to go beyond that As Hsieh would say happiness is
the driving force behind almost any action an individual takes Whether your goals
are for achievement affiliation or simply to find an enjoyable environment in which
to work Zappos strives to address these needs
7
Although Zappos has over 1300 employees the company has been able to
maintain a relatively flat organizational structure and prides itself on its extreme
transparency In an exceptionally detailed and lengthy letter to employees Hsieh
spelled out what the new partnership with Amazon would mean for the company
what would change and more important what would remain the same As a result of
this type of company structure individuals have more freedom which can lead to
greater satisfaction
The topic of motivation plays a central role in the field of management as it
is one of the most popular management topics Motivation derives from the Latin
word for movement and it has been widely acknowledged as a critical determinant
of our behavior Motivation affects how and to what extent we utilize our skills and
abilities Unmotivated employees are less willing to be cooperative and supportive
and they may decrease work effort time on the job productivity and performance
Thus we need to motivate employees to boost productivity Jeff Taylor founder of
Monstercom said that to be successful you have to be able to motivate others To
this end researchers are studying the factors that energize direct and sustain work-
related behavior and you will learn about their motivation theories in this chapter
Despite their difficulties because they canrsquot simply buy motivation
organizations are designing incentive systems to motivate employees Self-
motivation is one of the most important skills companies look for when hiring Thus
your ability to motivate yourself and others is critical to your career success and the
goal of this chapter is to increase your ability to do so
Based on the expiratory study done by most of the staff they consented with
the statement that the level of motivation is equivalent with the leadership styles of
the mangers
Be a yardstick of quality Some people arent used to an environment where
excellence is expected by Steve Jobs
8
12 PROBLEM STATEMENT
Motivation is defined as the process that initiates guides and maintains goal-oriented
behaviors Motivation is what causes us to act whether it is getting a glass of water
to reduce thirst or reading a book to gain knowledge The act or process of giving
someone a reason for doing something and it is also called as the act or process of
motivating someone Motivation is a desire or willingness to do something
enthusiasm It is a force or influence that causes someone to do something There are
three major components to motivation activation persistence and intensity
All levels of management perform these functions but the amount of time a manager
spends on each function depends on the level of management and the needs of the
organization Managers just dont go out and haphazardly perform their
responsibilities Good managers discover how to master five basic functions
planning organizing staffing leading and controlling
A manager needs to be a good leader While a manager organizes and plans the good
leader must also inspire employees with a vision for the organization A manager
needs to be an effective communicator and liaison between employees customers
and other managers of the organization A manager needs to be an effective
negotiator When organizations are developing or undergoing change the manager is
often required to negotiate with competitors contractors suppliers and employees
A manager must act as a figurehead that reinforces the mission and vision of an
organization to employees customers and other stakeholders
Leadership has a direct cause and effect relationship upon organizations and their
success Leaders determine values culture change tolerance and employee
motivation They shape institutional strategies including their execution and
effectiveness Leaders can appear at any level of an institution and are not exclusive
to management Successful leaders do however have one thing in common They
influence those around them in order to reap maximum benefit from the
organizationrsquos resources including its most vital and expensive its people Libraries
9
require leadership just like business government and non-profit organizations
Whether a public special or academic library that libraryrsquos leaders directly affect
everything from patron experience to successfully executing stated missions
including resource allocation services offered and collection development strategies
In fact the influence of leaders and their effectiveness in moving people to a shared
vision can directly shape the libraryrsquos people its materials how patrons use or
interact with them and whether or not that experience is beneficial With leadership
potentially playing such a vital role in the success of information centers and patron
experiences it is useful to consider the different types of leaders and their potential
impact on libraries as organizations
Current leadership theories describe leaders based upon traits or how influence and
power are used to achieve objectives When using trait-based descriptions leaders
may be classified as autocratic democratic bureaucratic or charismatic If viewing
leadership from the perspective of the exchange of power and its utilization to secure
outcomes leaders are situational transactional or transformational Understanding
these different tropes can provide a vocabulary for discussion that can lead to
meaningful desired results It bears noting that not all leaders are created equal and
leadership quality may vary enormously across industries or simply within an
organization In addition identifying an individual leaderrsquos style is central to
evaluating leadership quality and effectiveness especially as it relates to
organizational goals Below is a brief examination of each common leadership style
listed above and their potential impact on a group as well as their relative usefulness
Leadership style impacts the organization by affecting employee morale
productivity decision-making speed and metrics Successful leaders carefully
analyze problems assess the skill level of subordinates consider alternatives and
make an informed choice By choosing the most appropriate leadership style for the
situation an effective leader provides a lasting impact Leaders establish a clear
distinction between subordinates and superiors
When leaders use a coaching style instead subordinates feel safer and encouraged to
focus on their own development which ultimately helps the company for the long
term by increasing employee morale retention and satisfaction A leader engages
10
with employees to figure out the best way to accomplish the companyrsquos strategic
goals This includes decreased errors minimized waste and increased customer
satisfaction Participative leaders run team-building exercises to promote cultural
awareness and diversity which can improve productivity by allowing the team to
recognize each otherrsquos strengths and value
13 SIGNIFICANT OF THE STUDY
There are a number of different styles of leadership and management that are
based on different theories The individuals style will be use based on a combination
of their beliefs values and preferences as well as the organizational culture and
norms which will encourage some styles and discourage others
Different motivational theories can directly impact an employeersquos
contribution to the overall success of an organization Additionally motivational
theories can influence the behaviors and leadership methods within an organization
The result of employee motivation combined with leadership theories will influence
employee satisfaction This article will review factors that are directly attributed to
employee satisfaction
According to Watkiss (2004) motivation is the way to drive person into
doing something Much of the driven are the thought of a potential reward or a
consequence of not doing something Motivation is the forces the people do
something this is a result of the individual needs being satisfied (or met) so that
individual has the inspiration to complete the task Motivation refersto the initiation
direction intensity and persistence of human behaviour Based on the definition of
Watkiss (2004) it can be concluded that the motivation is the idea and initiative to
encourage and drive the individual to do something or to performance better jobs
Ormrod (2003) stated that the main reason of existence for organizations is not
merely to survive but also to gain profit and the companies enable to competitive
11
weather in locally or globally In order to achieve these missions companies have to
satisfy the employees who are considered asa cornerstone in many companies Thus
the employees would have a high morale self-esteem and also feel comfortable
toward the place where they work in However it is hard to argue that a motivated
workplace means that the organizations would get high performance or maybe
would increase revenue However managers is necessary to take actions in order to
satisfy employees and thereby it is suppose to increase the employeersquos motivation
After increasing motivations the employees will work harder and feel that they are
responsible to achieve all targets and goals that ordered by supervisors In other
words mean that employees would be fell that the organization as belong to them
For an instance motivation in the education process can have many effects on
how students learn and their behaviour to the course matter (Ormrod 2003) It can
direct behaviour toward particular goals and lead to increased effort and energy
It also can help the organization involved in determining the level of it It is
to help the managers to find his or hers leadership styles and increases the leadership
qualities Leadership is a fundamental aspect of the human condition Leadership
today is more difficult and more necessary than before The health and growth of any
organization rises and falls on leadership Studying leadership will make us better
followers Leadership skills can be learned in a systematic and thorough way
14 BACKGROUND OF THE APPLE INC
Apple started in 1976 as a computer company In the last decade however
Apple has expanded into a very intricate company that specializes in much more than
just computers In 2001 Apple broke the barrier with the iPod eventually becoming
the dominant market leader in music players As well Apple joined the phone
industry in 2007 with the iPhone which has also been widely successful
12
Apple is a consumer goods company and therefore evaluating its value
requires understanding its products and consumers This can be very difficult
because Apple competes with many different companies throughout the different
industries it takes part in
Apple has established a unique reputation in the consumer electronics
industry One of the most unique things about Apple is that it has a very strong
customer base This is extremely important in understanding Apple
Apple is probably the most well-known company when it comes to the
making of technology that is cutting edge and something that everyone wants to have
in their possession Apple Computer first came to be a company in 1976 when Steve
Jobs and Steve Wozniak when they released the Apple I and was located in
Cupertino California These two young men dropped out of college and were often
viewed as outcasts in most of the places that they were at including schools which
could have been the reason that they dropped out of college As most people have
heard Apple really started in the basement or garage depending on who the person
talks to rather than at some expensive business location Which is perhaps the reason
so many people were first intrigued by the brand and could be the reason that the
computers were such a success they were created by guys that knew what they
wanted and passed this on to the rest of the world And what they wanted was
something that other people wanted as well
The first order that the two built is somewhat of an amazing feat that was the
beginning of the company After being introduced to one another they made a
working model of their computer and took it to a nearby computer store in order to
try to make it onto the market The owners of the store ordered fifty of the machine
that was to be fully assembled and ready to go which seemed to be an impossible
feat However they did succeed as they bartered and promised many IOUs to
companies to get the parts that they would need since they had no money to buy
these on their own They finished all fifty machines in thirty days and took them to
the store to sell which they received around five hundred dollars a piece for these
machines They were a hit with those that came to the store
Now Apple is a brand that most people automatically know all over the
world They are known for their innovative technology that is usually the first of its
kind on the market and something that all people love to own and make their lives a
bit easier with the advancements that they gave people The company continued to
13
stay on top of their game and improve upon their technology they produced such
things as the iMac which really did help to propel the company in the eyes of many
consumers
The first home computer with a GUI or graphical user interface was the
Apple Lisa The very first graphical user interface was developed by the Xerox
Corporation at their Palo Alto Research Center (PARC) in the 1970s Steve Jobs
visited PARC in 1979 (after buying Xerox stock) and was impressed and influenced
by the Xerox Alto the first computer ever with a graphical user interface Jobs
designed the new Apple Lisa based on the technology he saw at Xerox
With the 1984 Apple Macintosh Steve Jobs made sure developers created
software for the new Macintosh Computer Jobs figured that software was the way to
win the consumer over
14
CHAPTER 2
LITERATURE REVIEW
21 DEFINITION AND MOTIVATION THEORY
Motivation is internal and external factors that stimulate desire and energy in
people to be continually interested and committed to a job role or subject or to make
an effort to attain a goal
Motivation results from the interaction of both conscious and unconscious
factors such as the (1) intensity of desire or need (2) incentive or reward value of the
goal and (3) expectations of the individual and of his or her peers These factors are
the reasons one has for behaving a certain way An example is a student that spends
extra time studying for a test because he or she wants a better grade in the class
Motivation is also a feeling of enthusiasm or interest that makes you
determined to do something Motivation is the desire that fuels a person to do certain
things based on the wants and needs of a person If a person wishes to meet these
wants and needs then it necessitates him to motivate himself so that he can make
certain moves A person is unique and apart from another so his wants and needs
vary greatly from that of the other The same is true for the peoples levels of
motivation
The different wants and needs in every person vary in intensity based on the
focus goals and the total human psyche of the person This is why the motivation of
a person is unique despite having similar wants and needs with others
The decision to increase your motivation is the key to the bringing a greater
sense of it for yourself This can be done by putting greater focus on the things that
15
you want to achieve until you actually accomplish them The stronger your focus is
on the goal the greater the motivation will be
The truth of the matter is if you are unable to keep track of your goals it can
be generalized that you do not really desire to achieve it Motivation can come
naturally and no amount of inspirational talk will set you to action if you really are
not into taking the goal seriously
Setting goals that stir positive feelings within you are important to keep
yourself motivated Once you have found these focus yourself on being able to get a
hold of them There will be a lot of distractions so pick up at a comfortable pace and
make things happen
The definition of motivation involves the total understanding of the self
Receiving rewards is one reason for being motivated but beyond that is a set of
benefits that are more valuable than concrete rewards These can be enhanced work
output more productivity better work habits and an increased of understanding of
yourself
According to various theories motivation may be rooted in the basic need to
stay motivated in the face of challenges and negative people Setbacks and
unsupportive colleagues or friends will make you even more determined when you
know how to stay motivated avoid the criticism endless nagging and moaning of
those around you When you easily and effortlessly get things done you give people
little reason to criticize you In fact they are likely to give you more freedom to do
things your way start new projects with enthusiasm and stay motivated over time
When you can see things through to completion you will have renewed confidence in
your ability to succeed stop things getting any worse When you know how to be
highly motivated in a matter of seconds you can turn around situations you have
neglected in the past feel in charge of you life As you get more done with ease you
will have order where you used to have chaos You will know what you want and
feel compelled to move ahead and get it develop leadership skills and positively
affect those around you Your drive and enthusiasm will touch everyone you deal
with People will turn to you for leadership and guidance enjoy a more harmonious
home life Imagine hearing praise and gratitude for all the little things you get done
around the house You will enjoy a satisfying feeling of accomplishment at the end
of each evening eliminate problems while they are small You will deal with
potential problems and concerns sooner rather than later This habit alone will put
16
you back in control save money by getting things done on time You will eliminate
those late fees fines and charges that procrastinators waste their hard earned money
on put an end to regrets Become the kind of person who jumps on opportunities
And enjoy the excitement and passion you feel when you are giving 100
understand what motivates you and enjoy greater success When you discover your
unique motivation blueprint getting ahead will never be a mystery again You can
fire up your motivation engine whenever you choose to move ahead quickly in your
career When you can calmly and efficiently get your work done you position
yourself for more responsibility and a higher salary earn the respect of your boss and
colleagues As a dependable and productive member of the team people will
appreciate you and seek your valuable advice on important matters and Feel fantastic
about yourself As a motivated self-starter your self-esteem will soar you will
accomplish much more have greater success and live a full life
22 DEFINITION CONCEPT AND LEADERSHIP THEORY
In a research on leadership_(Stodgill(1974) has identified more than eleven
explanations on leadership which has different foundation Many definitions have
been identified by researchers for example Stoggil (1950) explained that leadership is
a process to influence people to achieve certain goals and target Tannembum amp
Massarik (1957) explained that A frame of reference Management
Science (October) 1-19t hellip)
Individuals are concerned not only with the absolute amounts of rewards they
receive for their efforts but also the praising from employer We lead when we
manage a football team or teach a classroom of children We lead our own children
when we are parents and we lead when we organize anything We certainly lead
when we manage projects or develop a new business We lead the moment we take
the first supervisory responsibility at work and we may lead even before we assume
official responsibility to do anything A vicar or preacher leads a congregation A
17
writer or visionary may lead when he or she puts pen to paper and creates a book or
poem or article which inspires and moves others to new thoughts and actions A
monarch and a president are both leaders So is a local councillor and so can be a
community fund-raiser A ruthless dictator is a leader So was Mother Theresa and
so was Mahatma Gandhi
We can find leadership in every sort of work and play and in every sort of
adventure and project regardless of scale and regardless of financial or official
authority And so given the many ways in which leadership operates it is no surprise
that leadership is so difficult to define and describe
Leadership is a process by which a person influences others to accomplish an
objective and directs the organization in a way that makes it more cohesive and
coherent Leaders carry out this process by applying their leadership attributes such
as beliefs values ethics character knowledge and skills
To inspire your workers into higher levels of teamwork there are certain
things you must be know and do These do not come naturally but are acquired
through continual work and study Good leaders are continually working and
studying to improve their leadership skills they are NOT resting on their laurels
The difference of staffsrsquo perceptions might be influenced by gender age
status academic qualifications work tenure educational level family background
interest and so on Itrsquos clear that the perceptions of staffs on their managerrsquos
leadership style can be influenced with so many factors and it plays an important role
is determining the climate success organization and the level of achievement of the
organization itself
23 PATH GOAL THEORY
The Path-Goal model is a theory based on specifying a leaders style or behavior that
best fits the employee and work environment in order to achieve goals (House
18
Mitchell 1974) The goal is to increase an employees motivation empowerment
and satisfaction so that they become productive members of the organization
Leadership concept that the subordinates accept a leaders behavior only so
far as they view it as resulting in immediate or future benefit Thus a leaders main
function is to clear a path to the realization of the subordinates goals he or she must
choose the behavior patterns that are most applicable in helping the subordinates get
what they want
Path-Goal is based on Vrooms (1964) expectancy theory in which an
individual will act in a certain way based on the expectation that the act will be
followed by a given outcome and on the attractiveness of that outcome to the
individual The path-goal theory was first introduced by Martin Evans (1970) and
then further developed by House (1971)
Leaders can take a strong or limited approach in these In clarifying the path
they may be directive or give vague hints In removing roadblocks they may scour
the path or help the follower move the bigger blocks In increasing rewards they
may give occasional encouragement or pave the way with gold
In fact leader should clarify the path so subordinates know which way to go
remove roadblocks that are stopping the things going there and Increasing the
rewards along the route There are four style of leadership which are supportive
directive participative and achievement-oriented leadership
Supportive leadership
Considering the needs of the follower showing concern for their welfare and
creating a friendly working environment This includes increasing the followers self-
esteem and making the job more interesting This approach is best when the work is
stressful boring or hazardous The leader make work pleasant for the workers by
showing concern for them and by being friendly and approachable It is most
effective in situations in which tasks and relationships are physically or
psychologically challenging Good relations are promoted with the group and
sensitivity to subordinates needs is shown
Directive Leadership
Telling followers what needs to be done and giving appropriate guidance
along the way This includes giving them schedules of specific work to be done at
19
specific times Rewards may also be increased as needed and role ambiguity
decreased (by telling them what they should be doing)
This may be used when the task is unstructured and complex and the follower
is inexperienced This increases the followers sense of security and control and
hence is appropriate to the situation
The leader informs her followers on what is expected of them such as telling
them what to do how to perform a task and scheduling and coordinating work It is
most effective when people are unsure about the task or when there is a lot of
uncertainty within the environment Specific advice is given to the group and ground
rules and structure are established For example clarifying expectations specifying
or assigning certain work tasks to be followed
Participative leadership
Consulting with followers and taking their ideas into account when making
decisions and taking particular actions This approach is best when the followers are
expert and their advice is both needed and they expect to be able to give it The
leaders consult with their followers by consulting with them before making a
decision on how to proceed It is most effective when subordinates are highly trained
and involved in their work Decision making is based on consultation with the group
and information is shared with the group
Achievement-oriented leadership
Setting challenging goals both in work and in self-improvement (and often
together) High standards are demonstrated and expected The leader shows faith in
the capabilities of the follower to succeed This approach is best when the task is
complex
The leader sets challenging goals for his followers expects them to perform
at their highest level and shows confidence in their ability to meet this expectation
It is most effective in professional work environments such as technical or
scientific or in achievement environments such as sales Challenging goals are set
and high performance is encouraged while confidence is shown in the groups ability
The path-goal theory by House(1971) also known as the path-goal theory of
leader effectiveness or the path-goal model is a leadership theory in the field
The original path-goal theory identifies achievement-oriented directive
participative and supportive leader behaviors
20
The directive path-goal clarifying leader behaviour refers to situations where
the leader lets followers know what is expected of them and tells them how to
perform their tasks
24 NEED FOR ACHIEVEMENT THEORY
Need for Achievement (n Ach) is the degree to which someone is motivated
to set and reach goals People with a high n Ach are usually driven to succeed for
internal reasons such as personal satisfaction rather than by external pressures
Personality trait characterized by an enduring and consistent concern with
setting and meeting high standards of achievement This need is influenced by
internal drive for action (intrinsic motivation) and the pressure exerted by the
expectations of others (extrinsic motivation) Measured by thematic appreciation
tests need for achievement motivates an individual to succeed in competition and to
excel in activities important to him or her
These individuals work hard to meet their goals and tend to take on tasks that
are moderately difficult to accomplish If they choose a goal that is too easy the
achievement is not very rewarding and if they chose something that is too difficult
success may not be obtainable Say someone with a high n Ach is just beginning to
set high standards for themselves in fitness They may aim to run a 5k (3-mile) race
but they would shy away from a longer race until they have become a more
experienced runner so they arenrsquot setting themselves up for failure
People high in N-Ach are characterized by a tendency to seek challenges and
a high degree of independence Their most satisfying is the recognition of their
achievements
21
25 DIRECTIVE LEADERSHIP STYLE
The directive leadership style is one of four leadership behaviours identified
by the path-goal theory of leadership Directive leadership is characterized by setting
clear objectives and rules for your subordinates and ensuring that your expectations
and directions are clearly defined and understood by your subordinates Directive
leadership may be advisable when subordinates are unskilled or inexperienced at a
complex task It may backfire if imposed upon highly skilled and experienced
employees who are extremely competent to perform the task
An instructional type of managerial style characterized by a leader who tells
subordinate staff what they are expected to do and how to perform the expected
tasks A directive leadership style might be helpful for a manager within a business
where their subordinate staff members have jobs that are not particularly specialized
and so they need more guidance to avoid uncertainty
Directive leadership is one of five models of leadership described by Bernard
Bass Directive leadership is a style of leading people in a business or project It is
probably the most common form of leadership existing in large businesses today It
is very common in traditional business and traditional cultures This style of
leadership consists of a manager or superior person directing subordinates to
complete or work on a task at hand The manager will tell the employee exactly what
to do and how to do it He or she will have specific standards and will demand that
they be met The manager leads with total authority The military is a good example
of directive leadership However in business it does not always work as well
Directive leadership does not allow an employee to reach their potential nor does it
allow the employee to express their independent thoughts or creativity
Directive leader is a leader who is very strict autocratic makes use of his
power of influence from his position to control reward and force the followers to
comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)
22
26 SUPPORTIVE LEADERSHIP STYLE
Supportive Leadership is one of the leadership styles found in path-goal
theory A supportive leader try to decrease employee stress and frustration in the
workplace This method is effective when your work tasks are dangerous tedious
and stressful but is not really effective if your work tasks are intrinsically motivating
because you dont need to be motivated to do the work
Supportive leadership is a kind of leadership where you listen to your
workers and help them out when they need help Supportive leadership is an opposite
of autocratic leadership and is much more successful in many fields of work But not
in all of course
The leadership style I use to follow is Supportive leadership because
according to me the followers are as important as task The goals can only be achieve
with the help of followers if followers are facing any problem either in their personal
life or under organization roof the affection of that problem can be clearly measured
from their task results Moreover I use self-made theory in my leadership which is
Get addict an achieve according to this a person can achieve anything but the
conditions is that the person must be addicted to it If followers are facing any
grievances they canrsquot be addicted towards achievement Supportive leader in my way
does not only mean handling grievances of followers but I call myself supportive
leader because I plan my tactics towards achieving a goal according to the followers
ability and skills moreover according to their willingness and motivation towards
work Supportive leadership is It leads people It doesnt drive them It involves
them It doesnt coerce them It never loses sight of the most important principle
governing any project involving human beings namely that people are more
important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive
leadership is working along with followers guiding them helping them instead of
working ahead of them Human beings are most important aspect of this type of
leadership According to me this leadership can be done effectively if leaders treat
followers as one who work with him rather work for him Being the basket ball
captain for two consecutive years I applied my leadership style and maintained a
team
23
Supportive leadership is a reference to a particular leadership style for
business As management styles became more complex in the 1970s and 1980s
theories began to grow up Businesses started looking not only at the techniques of
management but at the different types of leaders found in business and what
categories those leaders fell into By the 1990s concepts such as supportive
leadership had become widely accepted Supportive leadership is a naturally organic
and emotionally sensitive style like other styles it is especially useful in certain
circumstances but the company must adopt a culture that encourages such styles for
them to be effective
In supportive leadership the manager is not so interested in giving orders and
managing every detail as in giving employees the tools they need to work
themselves While delegation is a vital part of supportive leadership managers do
not simply assign tasks and then receive the results Instead they work through the
tasks with employees to improve skills and talent until the manager does not need to
worry about a task being done correctly and the employee is fully empowered in a
particular area
27 PARTICIPATIVE LEADERSHIP STYLE
Lewinrsquos study found that participative leadership also known as democratic
leadership is generally the most effective leadership style Democratic leaders offer
guidance to group members but they also participate in the group and allow input
from other group members In Lewinrsquos study children in this group were less
productive than the members of the authoritarian group but their contributions were
of a much higher quality
Participative leadership is a style of leadership that involves all members of a
team in identifying essential goals and developing procedures or strategies to reach
those goals From this perspective this leadership style can be seen as a leadership
style that relies heavily on the leader functioning as a facilitator rather than simply
24
issuing orders or making assignments This type of involved leadership style can be
utilized in business settings volunteer organizations and even in the function of the
home
Participative leaders encourage group members to participate but retain the
final say over the decision-making process Group members feel engaged in the
process and are more motivated and creative
One of the main benefits of participative leadership is that the process allows
for the development of additional leaders who can serve the organization at a later
date Because leaders who favor this style encourage active involvement on the part
of everyone on the team people often are able to express their creativity and
demonstrate abilities and talents that would not be made apparent otherwise The
discovery of these hidden assets help to benefit the work of the current team but also
alerts the organization to people within the team who should be provided with
opportunities to further develop some skill or ability for future use
One potential disadvantage of participate leadership is the time factor This
leadership style does often involve the need for more time before action is taken
This is only natural since the very nature of this leadership style means allowing
input from every member of the team However the extra time necessary for this
process often leads to decisions that ultimately benefit everyone to a greater degree
than faster decisions that are more limited in scope
Participative leadership also expands the range of possibilities for the team
When leadership styles that essentially leave all the direction and decision making in
the hands of one individual it is much more difficult to see a given approach from
several different angles When the leadership style encourages others to be involved
in the decision making process a given course of action can be approached from a
variety of perceptions This can often point out strengths or weaknesses to the
approach that would have gone unobserved and thus unresolved without this type of
participatory brainstorming and decision making
Effective participative leadership allows the talents and skills of all the team
members to be utilized in arriving at decisions and taking courses of action While
the team leader is usually still responsible for making the final decision this sharing
of functions within the team provide the perfect environment for everyone to provide
input that has the potential to make that final decision more well-rounded and
ultimately profitable for the company as a whole
25
28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE
Management which sets challenging goals assists in training emphasizes
improvement and expects the highest levels of performance
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
Achievement-oriented leaders always learn They always take risk They
never gamble (There is a difference) They always teach and mentor others They
understand that failure to adapt and change means death and destruction on a
competitive battlefield Either products are always changing or consumers are
changing so businesses must adapt or dieAchievement -oriented leaders put the
right people on the bus and go to great lengths to keep them there They never
change the deal with their employees (except to make it sweeter) They share
success They set stretch goals and achieve them It is fascinating to watch those
leaders work with their teams They are unstoppable
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
26
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION
There are a number of different styles of leadership and management that are
based on different theories The individuals style will be use based on a combination
of their beliefs values and preferences as well as the organizational culture and
norms which will encourage some styles and discourage others
Idealized influence describes managers who are exemplary role models for
associates Managers with idealized influence can be trusted and respected by
associates to make good decisions for the organization Intellectual Stimulation
describes managers who encourage innovation and creativity through challenging the
normal beliefs or views of a group Managers with intellectual stimulation promote
critical thinking and problem solving to make improvement of organization
performance
Inspirational motivation describes managers who motivate associates to
commit to the vision of the organization Managers with inspirational motivation
encourage team spirit to reach goals of increased revenue and market growth for the
organization Individual consideration describes managers who act as coaches and
advisors to the associates Managers with individual consideration encourage
associates to reach goals that help both the associates and the organization
27
CHAPTER 3
METHODOLOGY
31 RESEARCH DESIGN
A research design encompasses the methodology and procedures employed to
conduct scientific research The design of a study defines the study type (descriptive
correlational semi-experimental experimental review meta-analytic) and sub-type
(eg descriptive-longitudinal case study) research question hypotheses
independent and dependent variables experimental design and if applicable data
collection methods and a statistical analysis plan
The research design is also the framework for conducting the marketing
research project that clarified the necessary procedure in order to obtain the
information needed to solve all the marketing problem
In order to collect as much data as possible a combination of descriptive and
analytical research designs based on result from the questionnaire observation and
interview were used by the researcher to analyses the influence of leader on
competitive market concept of motivation in organization and the ways that human
performances on a job can be link with ability and motivation in Apple Inc
The method has been used is to distribute the questionnaire throughout the
staff in order to collect a better result The reason for choosing this method is
28
because this is the most effectives way to study the relationship between leadership
style and motivational level The raw data was analyze according to the research
objectives
32 POPULATION AND SAMPLING TECHNIQUE
The population of this study are all the staff from Apple Inc The population
chosen consider those who have had experiences working in such a high
technological company like Apple Inc The Sampling technique used in this research
was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the
south of Ireland
Figure 31 Required Sample Size
29
CHAPTER 4
RESEARCH FINDING
A questionnaire is a means of eliciting the feelings beliefs experiences
perceptions or attitudes of some sample of individuals As a data collecting
instrument it could be structured or unstructured
The questionnaire is most frequently a very concise preplanned set of
questions designed to yield specific information to meet a particular need for
research information about a pertinent topic The research information is attained
from respondents normally from a related interest area The dictionary definition
gives a clearer definition A questionnaire is a written or printed form used in
gathering information on some subject or subjects consisting of a list of questions to
be submitted to one or more persons
The method of questionnaire have some advantages of in Economy - Expense
and time involved in training interviewers and sending them to interview are reduced
by using questionnaires Uniformity of questions - Each respondent receives the
same set of questions phrased in exactly the same way Questionnaires may
therefore yield data more comparable than information obtained through an
interview Standardization - If the questions are highly structured and the conditions
under which they are answered are controlled then the questionnaire could become
standardized The disadvantages of questionnaire are respondentrsquos motivation is
difficult to assess affecting the validity of response
30
41 RESPONSE RATE
The laminated random sampling technique was used and a total of 100
samples size were selected out of 100 populations 100 questionnaires were received
that is representing 90 of response rate The sample size was reasonable and
beyond the target that we set early and exceed our expectation This is to allow
further analysis that was surpass the demand
42 DESCRIPTIVE DEMOGRAPHIC PROFILE
The demographic profile is in Table 41 The distribution of respondents
includes 65 male and 35 female The age of respondents was from below 30
years 35 45 between 30 to 40 years 20 between 40 to 50 years While for
years of experience 30 out of the 50 respondents that we carried out for
questionnaire have less than 5 years of experience 30 between 6 to 10 years 28
between 11 to 15 years and 12 have more than 16 years of experience
For the level of education 45 stand for those who have SPMMCEOthers 30 of
the respondents have STPMHSEDIPLOMA 18 of the respondents have degree
and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of
them are single 38 of the respondents are married and only 20 of them are
widowed
Demographic
Items
Frequency Percentage ()
Gender
Male 65 65
Female 35 35
31
Age
lt30 35 35
31-40 45 45
41-50 20 20
Length of Service
lt5 30 30
6-10 30 30
10-15 28 28
gt16 12 12
Education
SPMMCE 45 45
STPMHSE
DIPLOMA
30 30
Degree 18 18
Masterrsquos Degree 7 7
Status
Single 42 42
Married 38 38
Widowed 20 20
Table 41 Demographic Profile
43 DESCRIPTIVE ANALYSIS
32
Design of minimum maximum mean and standard deviation of each item
can be refer rend to the table 42 below Based on the table it reveals that the
minimum value for the directive leadership style is 1 and maximum is 5 In term of
mean and standard deviation of the directive leadership style are 257 413 1144
and 1336 respectively
For supportive leadership style the minimum mean will be 334 and the
highest are 444 For standard deviation is 0991 and 1386 respectively
For minimum value for participative leadership style will be 1 and the
maximum is 5 in addition to that the mean and standard deviation of the variable is
between 367 to 444 and 367 and 1040 and 1264 respectively
The achievement oriented leadership style the mean and standard deviation
of the variable is between 349 to 413 and 1021 to 1165
For motivation achievement based on individual perception the minimum
values of variable range from 1 to 2 and the maximum variable is 5 Mean and
standard deviation of the variable is between 253 to 459 and 0906 to 1335
Variableconstruct Mean Std Deviation
Directive 358 1145
1 He has the final word in the office
matters
373 1336
2 He emphasizes that all rules and
regulations
257 1144
3 He give clear explanations of what is
expected of other
365 1224
4 He give subordinates explicit
instructions for how to do their work
413 1246
5 He show interest in subordinatesrsquo
personal concerns
382 1306
Supportive 383 1190
1 He often mingle with the staff 373 1386
2 He often spent time as necessary to 444 0991
33
hear complaint from staff
3 Providing guidance without pressure
is the
key to being a good leader
362 1259
4 As a rule leaders should allow
subordinates
to appraise their own work
334 1072
5 Leaders should give subordinates
complete
freedom to solve problems on their own
401 1240
Participative 408 1110
1 He is very responsive and easy to be
invited to discuss
367 1264
2 He easily understood 413 1105
3 When things go wrong and he need to
create a strategy to keep a project or process
running on schedule he call a meeting to get his
employees advice
433 1046
4 To get information out He send it by
email memos or voice mail very rarely is a
meeting called His employees are then
expected to act upon the information
384 1040
5 He want to create an environment
where the employees take ownership of the
project I allow them to participate in the
decision making process
444 1096
Achievement Oriented 387 1103
1 He determines the duties of staff 391 1113
2 He describes the conditions and tasks
and clearly what is expected
349 1021
3 He explain the level of performance 382 1165
34
that is expected of subordinates
4 He give vague explanations of what is
expected of subordinates on the job
413 1107
5 He consistently set challenging goals
for subordinates to attain
401 1110
Motivation Level 345 1178
1 1 I feel annoyed when thinking about
the things I would like to do new work
459 0906
2 I am ambitious in my career 288 1233
3 I am energized when
people count on me for ideas
439 0947
4 When involved in group projects my
team membersrsquo problems are my problems
301 1211
5 I find pleasure in recognizing and
celebrating the accomplishments of others
290 1125
6 As a practice I ask people
challenging questions when we are working on
projects together
301 1211
7 I take delight in complimenting
people I work with when progress is made
411 1190
8 I find it easy to be the cheerleader for
others when times are good and when times are
bad
382 1179
9 Team accomplishment is more
important to me than my own personal
accomplishments
321 1327
10 When involved in group projects I
am inclined to let my ideas be known
253 1335
Table 42 leadership style
35
44 RELIABILITY ANALYSIS
According to Hinton (2004) recommended four cut-off points for steadiness
which includes outstanding reliability (090 and above) high reliability (070 ndash 090)
moderate reliability (050 ndash 070) and low reliability (050 and below)
000 050 Low Reliability
050 070 Moderate Reliability
070 090 High Reliability
090 100 Outstanding
Reliability
Table 43 Reliability Analysis
Based on table 43 there are five constructs directive supportive
participative achievement-oriented and motivation level shown Cronbachrsquos Alpha
values of 0865 0914 0970 0974 and 0883 respectively None of constructs
confirm low reliability The high Cronbachrsquos Alpa values for all establish contain
that they are inwardly uniform That means all element of each establishes are
measuring the identical content creation In the nutshell the higher the Cronbachrsquos
Alpha value of a construct the higher the reliability is of measuring the same
construct
Const
ructs
Sample
Size(n)
No
of Items
Cronbachrsquos
Alpha (a)
Type
Direc 100 5 0865 High Reliability
36
tive
Supp
ortive
100 5 0914 Outstanding
Reliability
Partic
ipative
100 5 0970 Outstanding
Reliability
Achi
evement
100 5 0974 Outstanding
Reliability
Level
of Staff
Motivation
100 10 0883 Outstanding
Reliability
Table 44 Reliability Test
45 CORRELATION MATRIX
Correlation analysis was used to conclude and decide relationships between
two variables measured Toward this end Pearson correlation test was used to
diagnose whether leadership styles and motivation level are relevant to each other
Table 44 presents the correlation matrix results
Table 44 shows the relation of independent variables with motivation level
For finding the relation significant level plt 005 and plt 001were chosen
The value of correlation coefficient r for directive leadership style is 0356
with plt 005 which show a moderate relationship with the level of staff motivation
It is found that the value of correlation coefficient r for supportive leadership
style is 0369 with plt 001 show a strong relationship with the level of staff
motivation
Participative leadership style carry correlation coefficient value r of 035 2
with plt 005 which show a moderate relationship with the level of staff motivation
For achievement oriented leadership style the coefficient valuer is 0430
with plt 001 which show a strong relationship with the level of staff motivation
37
Correlation is significant at the 001 level (1-tailed)
Correlation is significant at the 005 level (1-tailed)
Constructs Directive Supportive Participative Achievement Motivation
() () () ()
Directive 1 0691 0717 0799 0356
0000 0000 0000 0012
() () ()
Supportive 1 0877 0676 0369
0000 0000 0009
() ()
Participative 1 0736 0352
0000 0012
()
Achievemen
t
1 0430
0022
Motivation 1
Table 45 Correlation between leadership styles and the level of staff
motivation
46 REGRESSION ANALYSIS
In this study multiple regression analysis was applied Each variable from
factor scores were used in the analysis Table 45 shows the results of multiple
regression analysis of the research The findings showed that leadership styles were
not significant and negatively correlate with level of motivation of staff The R2 =
38
0184 indicates that 1840 of the variance in variable level of motivation of the
staff (dependent variable) can be explained by leadership styles
Beta coefficient the achievement oriented has the highest B β =0225
followed by supportive leadership style β = 0111 directive β =0024 and the lowest
is participative leadership style is β = - 0003That means one unit increase in
directive leadership style will lead to 0024 increase in the level of motivation for
supportive leadership style one unit increase will lead to 00111 increase in the level
of motivation one unit increase in participative will lead to -0003 change in the
level of motivation of staff and one unit increase in achievement oriented will lead
to 0225 increase to the level of motivation of staff The findings explain that the
components of the leadership styles do not explain the level of motivation of the
staff
Instruction
R2=0184
Adjusted R2=0103 F= 2499 p lt 005
Dependent Variable Level of staff Motivation
Unstandardised
Coefficients
Standardise
d
Coefficient
Model B Std Error Beta t Sig
(Constant) 2268 0446 5430 0000
Total Score Directive 0024 0186 0031 0144 0984
Total Score Supportive 0101 0177 0161 0691 0585
Total Score Participative -0003 0191 -0055 -0020 1082
Total Score Achievement 0225 0170 0312 1456 0210
39
Table 46 Multiple Regression Analysis (n=50)
40
Chapter 5
CONCLUSION AND RECOMMENDATION
51 INTRODUCTION
This chapter target to discuss the outcome shown in the previous chapters by
setting against them with those finding principles and earlier investigation in the
common field Moreover the investigationrsquos confines and recommendations for the
future research and practice are shown in this chapter
52 DISCUSSION OF FINDING
The objectives of this investigation were to determine the relationship
between leadership style and motivation level It is a study of Apple Incorporation
The outcome of this investigation gives that the leadership styles are supported to the
level of staff motivation The independents variables had correlation with the level of
the staff motivation that is illustrated in Table 42 in the preceding chapter
Based on the analysis of the research (Sample the leadership styles of the
manager of the Apple Incorporation) is significant with the leadership style which
has been practiced by Chief Executive Officer of Apple Incorporation in the District
41
of Johor Bahru Johor James Liow 1992) Analysis from the research found that the
most dominant leadership is achievement oriented followed by supportive directive
participative and achievement oriented
In discussing the results the researchers prefer to discuss each hypothesis
separately in order to get an accurate and complete perceptive of the relationship
between leadership style and motivation level
The results revealed that the respondents perceived the all four leadership
styles of the manager have relation with their level of motivation towards their jobs
Furthermore the results revealed that there is significant relationship between
leadership style and motivation level
What is remarkable here is that this findings correlates strongly with the
arguments that say that relationship between leadership style and motivation level
can be both influential and no influential with staffrsquos motivation and his or her
leadership styles depends on his or her choice of the style that suits the situation or
the company
For example the researchers of University Malaya claimed that the
leadership styles of leader had relationship with staffrsquos motivation but depending on
their jobs according to the job description and the organizational chart that informs
employees what when and how tasks should be done
53 LIMITATION OF STUDY
One of the limitations in research includes lack of adequate information on a
particular subject Research equipments are very hard or expensive to acquire leading
to formulation mere assumptions Another hindrance is poor or inaccessibility to the
region of study
Some of the limitations of doing a research include access of information
availability of enough resources and time management The availability of experts in
42
editing and guidance may also be minimal where support from friends or
organisation may not be enough
The limitations of the study are those characteristics of design or
methodology that impacted or influenced the application or interpretation of the
results of your study They are the constraints on generalizability and utility of
findings that are the result of the ways in which you chose to design the study andor
the method used to establish internal and external validity
Another limitation related to building the evidence about ldquosurvival of
consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin
spiritrdquo Not knowing all of your extended family members limits your ability to
verify statements communicated by the Medium When information related to a
discarnate is not verified this result could be related to the sitterrsquos limitations but it
may also be related to the Medium These challenges however highlight the
limitations of spirit communication and in general further highlights the complexity
of studying the ldquoA study of Apple Incorporationrdquo
Limitations in research methods vary depending on the type of method used
and how it was conducted They include language barriers you might want to do a
research on something that is in a language which you do not understand and the
production of a translator is not available You might also be short of the research
materials and others are not immediately available among others
Limitations are influences that the researcher cannot control They are the
shortcomings conditions or influences that cannot be controlled by the researcher
that place restrictions on your methodology and conclusions Any limitations that
might influence the results should be mentioned
54 SUGGESTIONS FOR FUTURE RESEARCH
From this research the researcher recommends a several means that could be
taken to improve staffrsquos motivation by concentrating on leadership styles
43
According to Marketing minds (2012) Apple Inc uses the Apple brand to
compete across several highly competitive markets including the personal computer
industry with its Macintosh line of computerslaptops and related software the
consumer electronics industry with products such as the iPod digital music
distribution through iTunes Music Store the smart phone market with the Apple
iPhone magazine book games and applications publishing via the AppsStore for
iPhone and the iPad tablet computing device and movie and TV content distribution
with Apple TV The company is also establishing a very strong marketing presence
relative to the rival (Google) in the advertising market via its business Apps and iAd
network Steve Jobs the co-Founder of Apple described the company as being a
mobile devices company largest in the world as their revenues are bigger than
Nokia Samsung or Sonys mobile devices business
The story started two months ago when Google released its first smart phone
This new smart phone made by a Taiwanese company called HTC and the phone
called Nexus One After three weeks Apple Company said is going to sue the
manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC
The company which has been releasing iPhone since 2007 believes that HTC
illegally used 20 patents of Apple These patents are related to user interface
architecture and hardware of iPhone Apple Company filed a lawsuit in US District
Court in Delaware and an objection presented to the International Trade Commission
in USA too
In response to these accusations made by Apple Company against HTC
company The HTC denied Applersquos allegations and declared to fight the suit In other
response HTC said it has been making phones for a far longer time than Apple
including a touch screen device called the XDA that predates the iPhone by about 5
years
Implications
The implications here appear to be that HTCrsquos technological primary somehow goes
against Applersquos claims that the company violated 20 of its patents And while itrsquos
certainly possible that that might be the case itrsquos hard to accept that argument
without a list of patents to back it up
Patents
44
Here some of the patents that Apple Company accusing HTC Company used them
for its new Nexus phone manufactured for Google They are Multi-touch Screen
Multifinger gestures device integration and multitasking accelerometer patents
What is Android Android is a software installed in the mobile devices that includes
an operating system middleware and key applications The Android SDK provides
the tools and APIs necessary to begin developing applications on the Android
platform using the Java programming language
Terminology
Today in the market consumer have a lot of options for every product
whether it be an IT product or Home PCs or consumer durables or a FMCG product
This study may be helpful for company to know about the factors affecting the
consumer behavior and patterns of the consumer It may also be helpful to know the
specific requirement of customer so that the customer can be easily satisfied
Moreover this study helps to know the buying habits and patterns of customer The
study will help the company to understand the relationship that a consumer have with
their Apple product It will help to ascertain the reason which makes the undisputed
leader in almost every segment in which they operate
All Apple Professional Development facilitators are educators themselves
That gives them a unique view they know whatrsquos important in the classroom so they
can ensure that you learn about your Apple products and how they can best serve you
and your students We have created workshops in the following categories
These curriculum-focused workshops help teachers apply their skills with
Apple products to specific areas and disciplines to produce effective personal
learning for their students
Focused on technology skills these foundational workshops help teachers
become confident and comfortable integrating Apple products into their teaching
strategies
These workshops for school leaders and Education decision-makers focus on
issues important to success such as visioning and planning
Our research investigated the role of social norms in an extended theory of
planned behavior (TPB) in the explanation of prostatecolorectal cancer screening
(CS) intention and the prediction of CS uptake among men
45
Apple is well known for giving its customers things that they need but didnt
know they needed until the product shipped In that spirit Apple is in a unique
position to make further gains with that philosophy especially as other companies
pull back reduce RampD or get out of some markets completely
I written before about how Apples financial position gives it a unique
competitive advantage over the competition That discussion pointed to how Apple
can pay cash for components get to the front of supplier delivery schedules then
through volume drive prices down putting extreme price pressure on the
competition while they develop the next generation with RampD dollars
Even as Apple does this they are mindful of their brand Selling cheap
products doesnt sit well with Apple and they definitely dont want to undercut or
cannibalize other product lines
So if one asks the question about what Apple can deliver in a time when
customers are watching every penny its silly to envision a cheaper stripped down
version of a product thats already doing well Instead as Apple ponders how to
deliver new products to cost conscious customers the company tends to think about
holes in the market that can be exploited with their technology -- but which dont
undercut current products
There are other considerations as well For example the iPod touch doesnt
have a camera or an FM radio Other than the CPU it doesnt radiate and can
therefore be used in corporate or government environments that would otherwise
forbid a device that could be a security concern Our fantasies often neglect to
consider such things Because people expect to use their iPhone anywhere that
device has a different set of design constraints
Availability of multi-modal logistics services has been introduced and
occupational safety and health management system elaborated The DTPB can
provide a useful framework for evaluating interventions to increase logisticians
motivations to safety performance The overriding aim of this study was to design
and pilot test a questionnaire for subsequent use in a large-scale survey This study
describes the early stages of a research questionnaire development and a pilot study
The main results of this pilot study that the questionnaire proved to be reliable and
the analysis although preliminary provided strong support for the predictive power
of the DTPB The evaluation led to minor changes in the questionnaire Currently
46
the relevant literature surrounding the DTPB reveals a lack of research that utilizes
empirically validated theories in the field of logistics safety There is therefore a need
to consider more practical issues that emerge when applying the theory As is often
the case with the DTPB questionnaire the participants thought the questionnaire was
rather long This is important given that lengthy questionnaires can impact on data
quality through reduced completion rates due to factors such as lowered participant
motivation The length of the questionnaire could be accommodated thereby
encouraging participation Another comment levied at the DTPB questionnaire is that
it appears rather repetitive Indeed responses received in the present context included
wersquove answered that already Alternatively it may be better to group the outcomes
and behavioural belief statements and address the issue of similarity
Although the key purpose of this study was to develop and pilot a
questionnaire and not to generalize its findings it is of interest to note that the
occupational doctors advice has significant relationship to safety performance One
possible reason is that occupational safety and health information is not easily
available thereby increasing the reliance of the workers on the occupational doctors
advice This finding together with the significant influence of peer culture within the
DTPB framework would seem to strengthen the view that increasing exposure of
logisticians to occupational safety and health may encourage more positive
subjective norms and implies that contact with occupational doctors may encourage
the logisticians to work safely
Deeper interpretation suggests that peers causal attributions regarding safety
performance in their workplace may exert a comparatively strong influence over
logisticians991257 safety It also adds weight to the suggestion that occupational safety
and health training should form part of the logistics company991257s annual training plan
and as such supports the view that occupational safety and health intervention
programmes are required
He findings from questionnaire pilot test seem to corroborate previous
research by suggesting that subjective norms is a key issue to be addressed in any
occupational safety and programme as is the case of the logistics sector The result is
in line with the results reported by Hamilton and White Paris and Van den Broucke
and Fogarty and Shaw who found subjective norms to be important in affecting
adoption of a system As such it would seem that efforts should be made to enhance
knowledge and in particular to highlight the benefits of safety performance for both
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
4
Weve studied up close the methods used by one remarkable influencer who
mdashwith no formal authoritymdashhas changed behavior in thousands of US hospitals
Weve looked first hand at one influencer who has saved 5 million lives from AIDS
mdashsimply by influencing behavior change in a country of 60 million people We
worked with a corporate chief who within 12 months influenced deeply entrenched
habits in employees with an average of 26 years tenure
What weve learned is that when you know what youre doing change can
happen relatively quickly And it all starts with gaining greater clarity about what
leadership really means then finding a way of thinking about the fundamental
principles of influence
Leaders lack a theory of influence Very few leaders can even answer the
question How do you change the behavior of a large group of people And yet
this is what theyre ultimately paid to do It isnt just about making a decision its
about getting people aligned to execute the decision And this means influence
Imagine discovering just as the anesthesia is taking effect that your heart surgeonmdash
the one hovering over your chest with a scalpelmdashis working off a gut hunch about
how to conduct a bypass Unless leaders become articulate about a repeatable and
effective way of influencing profound rapid and sustainable behavior changemdash
theyll continue to rack up predictably high failure rates at leading change
Leaders act as if its not their job to address entrenched habits Most leaders put a
great deal of time into crafting strategy selecting winning products and engaging
with analysts shareholders and major customers But few realize the success or
failure of their grand schemes lies in influencing the behavior of the hundreds or
thousands of people who will have to execute the big ideasmdashtheir employees
By contrast the most influential leadersmdashthe 5 who succeed consistently at
influencing profound and essential behavior changemdashspend as much as half of their
time thinking about and actively influencing the behaviors they know will lead to top
performance The 95 who dither and fail tend to delegate what they dismiss as
change management to others most often leaders in human resourcesmdashwho often
lack the credibility to influence real change The average leader spends little if any
of his or her time on active efforts to create behavior change Consequently nothing
changes
Performance is a function of the three factors acting together Ability has to
do with whether a person can do a task Motivation is a measure of whether a person
5
wants to do it Opportunity is about accessibility a person canrsquot do a task if she is not
given a chance or if she is denied access to necessary resources or amenities
This framework ndash looking at human performance as being influenced by
multiple factors ndash reflects the difficult and variable nature of our work today All of
these factors must be supported by the work environment in order for peoplersquos best
work to occur So how can the workplace help
According to Judith Heerwagen a former scientist with the Pacific Northwest
National Laboratory who is now a program expert with the General Services
Administration productivity and the workplace are related in these ways
In this section we discuss what motivation is and why it is important and
how motivation affects behaviour human relations and performance Motivation is
defined as ldquothe intention of achieving a goal leading to goal directed behaviour
When we refer to someone as being motivated we mean that the person is trying
hard to accomplish a certain task Motivation is clearly important for someone to
perform well However motivation alone is not sufficient
Ability is having the skills and knowledge required to perform the job is also
important and is sometimes the key determinant of effectiveness Finally
environmental factors having the resources information and support one needs to
perform well are also critical to determine performance
ldquoA building can affect opportunity by providing equitable access to
conditions that reduce health and safety risks equitable access to amenities and
compensatory design options where inequities exist and are difficult to eliminate
entirelyrdquo
ldquoA building can positively affect ability by providing comfortable ambient
conditions by enabling individual control and adjustment of conditions and by
reducing health and safety risks Negative impacts on ability to do work are
associated with conditions that are uncomfortable distracting hazardous or noxious
ldquoA building can positively affect motivation by providing conditions that
promote positive affective functioning psychological engagement and personal
control Moods create the lsquoaffective contextrsquo for thought processes and behaviors and
are directly tied to motivation
Motivation is the internal process leading to behavior to satisfy needs
6
Have you ever wondered why people do the things they do The primary
reason people do what they do is to meet their needs or wants The process people go
through to meet their needs is
Need rarrMotive rarrBehaviour rarrSatisfaction or Dissatisfaction
What makes employees willing to ldquogo the extra milerdquo to provide excellent
service market a companyrsquos products effectively or achieve the goals set for them
Answering questions like this is of utmost importance to understand and manage the
work behaviour of our peers subordinates and even supervisors As with many
questions involving human beings the answers are anything but simple Instead
there are several theories explaining the concept of motivation
Performance = motivation x ability x environment
According to this equation motivation ability and environment are the major
influences over employee performance Performance is a function of motivation
ability and the environment in which you work Zappos seems to be creating an
environment that encourages motivation and builds inclusiveness The company
delivers above and beyond basic workplace needs and addresses the self-
actualization needs that most individuals desire from their work experience CEO
Tony Hsieh believes that the secret to customer loyalty is to make a corporate culture
of caring a priority This is reflected in the companyrsquos 10 core values and its
emphasis on building a team and a family During the interview process applicants
are asked questions relating to the companyrsquos values such as gauging their own
weirdness open-mindedness and sense of family Although the offer to be paid to
quit during the training process has increased from its original number of $400 only
1 of trainees take the offer Work is structured differently at Zappos as well For
example there is no limit to the time customer service representatives spend on a
phone call and they are encouraged to make personal connections with the
individuals on the other rather than try to get rid of them
Although Zappos pays its employees well and offers attractive benefits such
as employees receiving full health-care coverage and a compressed workweek the
desire to work at Zappos seems to go beyond that As Hsieh would say happiness is
the driving force behind almost any action an individual takes Whether your goals
are for achievement affiliation or simply to find an enjoyable environment in which
to work Zappos strives to address these needs
7
Although Zappos has over 1300 employees the company has been able to
maintain a relatively flat organizational structure and prides itself on its extreme
transparency In an exceptionally detailed and lengthy letter to employees Hsieh
spelled out what the new partnership with Amazon would mean for the company
what would change and more important what would remain the same As a result of
this type of company structure individuals have more freedom which can lead to
greater satisfaction
The topic of motivation plays a central role in the field of management as it
is one of the most popular management topics Motivation derives from the Latin
word for movement and it has been widely acknowledged as a critical determinant
of our behavior Motivation affects how and to what extent we utilize our skills and
abilities Unmotivated employees are less willing to be cooperative and supportive
and they may decrease work effort time on the job productivity and performance
Thus we need to motivate employees to boost productivity Jeff Taylor founder of
Monstercom said that to be successful you have to be able to motivate others To
this end researchers are studying the factors that energize direct and sustain work-
related behavior and you will learn about their motivation theories in this chapter
Despite their difficulties because they canrsquot simply buy motivation
organizations are designing incentive systems to motivate employees Self-
motivation is one of the most important skills companies look for when hiring Thus
your ability to motivate yourself and others is critical to your career success and the
goal of this chapter is to increase your ability to do so
Based on the expiratory study done by most of the staff they consented with
the statement that the level of motivation is equivalent with the leadership styles of
the mangers
Be a yardstick of quality Some people arent used to an environment where
excellence is expected by Steve Jobs
8
12 PROBLEM STATEMENT
Motivation is defined as the process that initiates guides and maintains goal-oriented
behaviors Motivation is what causes us to act whether it is getting a glass of water
to reduce thirst or reading a book to gain knowledge The act or process of giving
someone a reason for doing something and it is also called as the act or process of
motivating someone Motivation is a desire or willingness to do something
enthusiasm It is a force or influence that causes someone to do something There are
three major components to motivation activation persistence and intensity
All levels of management perform these functions but the amount of time a manager
spends on each function depends on the level of management and the needs of the
organization Managers just dont go out and haphazardly perform their
responsibilities Good managers discover how to master five basic functions
planning organizing staffing leading and controlling
A manager needs to be a good leader While a manager organizes and plans the good
leader must also inspire employees with a vision for the organization A manager
needs to be an effective communicator and liaison between employees customers
and other managers of the organization A manager needs to be an effective
negotiator When organizations are developing or undergoing change the manager is
often required to negotiate with competitors contractors suppliers and employees
A manager must act as a figurehead that reinforces the mission and vision of an
organization to employees customers and other stakeholders
Leadership has a direct cause and effect relationship upon organizations and their
success Leaders determine values culture change tolerance and employee
motivation They shape institutional strategies including their execution and
effectiveness Leaders can appear at any level of an institution and are not exclusive
to management Successful leaders do however have one thing in common They
influence those around them in order to reap maximum benefit from the
organizationrsquos resources including its most vital and expensive its people Libraries
9
require leadership just like business government and non-profit organizations
Whether a public special or academic library that libraryrsquos leaders directly affect
everything from patron experience to successfully executing stated missions
including resource allocation services offered and collection development strategies
In fact the influence of leaders and their effectiveness in moving people to a shared
vision can directly shape the libraryrsquos people its materials how patrons use or
interact with them and whether or not that experience is beneficial With leadership
potentially playing such a vital role in the success of information centers and patron
experiences it is useful to consider the different types of leaders and their potential
impact on libraries as organizations
Current leadership theories describe leaders based upon traits or how influence and
power are used to achieve objectives When using trait-based descriptions leaders
may be classified as autocratic democratic bureaucratic or charismatic If viewing
leadership from the perspective of the exchange of power and its utilization to secure
outcomes leaders are situational transactional or transformational Understanding
these different tropes can provide a vocabulary for discussion that can lead to
meaningful desired results It bears noting that not all leaders are created equal and
leadership quality may vary enormously across industries or simply within an
organization In addition identifying an individual leaderrsquos style is central to
evaluating leadership quality and effectiveness especially as it relates to
organizational goals Below is a brief examination of each common leadership style
listed above and their potential impact on a group as well as their relative usefulness
Leadership style impacts the organization by affecting employee morale
productivity decision-making speed and metrics Successful leaders carefully
analyze problems assess the skill level of subordinates consider alternatives and
make an informed choice By choosing the most appropriate leadership style for the
situation an effective leader provides a lasting impact Leaders establish a clear
distinction between subordinates and superiors
When leaders use a coaching style instead subordinates feel safer and encouraged to
focus on their own development which ultimately helps the company for the long
term by increasing employee morale retention and satisfaction A leader engages
10
with employees to figure out the best way to accomplish the companyrsquos strategic
goals This includes decreased errors minimized waste and increased customer
satisfaction Participative leaders run team-building exercises to promote cultural
awareness and diversity which can improve productivity by allowing the team to
recognize each otherrsquos strengths and value
13 SIGNIFICANT OF THE STUDY
There are a number of different styles of leadership and management that are
based on different theories The individuals style will be use based on a combination
of their beliefs values and preferences as well as the organizational culture and
norms which will encourage some styles and discourage others
Different motivational theories can directly impact an employeersquos
contribution to the overall success of an organization Additionally motivational
theories can influence the behaviors and leadership methods within an organization
The result of employee motivation combined with leadership theories will influence
employee satisfaction This article will review factors that are directly attributed to
employee satisfaction
According to Watkiss (2004) motivation is the way to drive person into
doing something Much of the driven are the thought of a potential reward or a
consequence of not doing something Motivation is the forces the people do
something this is a result of the individual needs being satisfied (or met) so that
individual has the inspiration to complete the task Motivation refersto the initiation
direction intensity and persistence of human behaviour Based on the definition of
Watkiss (2004) it can be concluded that the motivation is the idea and initiative to
encourage and drive the individual to do something or to performance better jobs
Ormrod (2003) stated that the main reason of existence for organizations is not
merely to survive but also to gain profit and the companies enable to competitive
11
weather in locally or globally In order to achieve these missions companies have to
satisfy the employees who are considered asa cornerstone in many companies Thus
the employees would have a high morale self-esteem and also feel comfortable
toward the place where they work in However it is hard to argue that a motivated
workplace means that the organizations would get high performance or maybe
would increase revenue However managers is necessary to take actions in order to
satisfy employees and thereby it is suppose to increase the employeersquos motivation
After increasing motivations the employees will work harder and feel that they are
responsible to achieve all targets and goals that ordered by supervisors In other
words mean that employees would be fell that the organization as belong to them
For an instance motivation in the education process can have many effects on
how students learn and their behaviour to the course matter (Ormrod 2003) It can
direct behaviour toward particular goals and lead to increased effort and energy
It also can help the organization involved in determining the level of it It is
to help the managers to find his or hers leadership styles and increases the leadership
qualities Leadership is a fundamental aspect of the human condition Leadership
today is more difficult and more necessary than before The health and growth of any
organization rises and falls on leadership Studying leadership will make us better
followers Leadership skills can be learned in a systematic and thorough way
14 BACKGROUND OF THE APPLE INC
Apple started in 1976 as a computer company In the last decade however
Apple has expanded into a very intricate company that specializes in much more than
just computers In 2001 Apple broke the barrier with the iPod eventually becoming
the dominant market leader in music players As well Apple joined the phone
industry in 2007 with the iPhone which has also been widely successful
12
Apple is a consumer goods company and therefore evaluating its value
requires understanding its products and consumers This can be very difficult
because Apple competes with many different companies throughout the different
industries it takes part in
Apple has established a unique reputation in the consumer electronics
industry One of the most unique things about Apple is that it has a very strong
customer base This is extremely important in understanding Apple
Apple is probably the most well-known company when it comes to the
making of technology that is cutting edge and something that everyone wants to have
in their possession Apple Computer first came to be a company in 1976 when Steve
Jobs and Steve Wozniak when they released the Apple I and was located in
Cupertino California These two young men dropped out of college and were often
viewed as outcasts in most of the places that they were at including schools which
could have been the reason that they dropped out of college As most people have
heard Apple really started in the basement or garage depending on who the person
talks to rather than at some expensive business location Which is perhaps the reason
so many people were first intrigued by the brand and could be the reason that the
computers were such a success they were created by guys that knew what they
wanted and passed this on to the rest of the world And what they wanted was
something that other people wanted as well
The first order that the two built is somewhat of an amazing feat that was the
beginning of the company After being introduced to one another they made a
working model of their computer and took it to a nearby computer store in order to
try to make it onto the market The owners of the store ordered fifty of the machine
that was to be fully assembled and ready to go which seemed to be an impossible
feat However they did succeed as they bartered and promised many IOUs to
companies to get the parts that they would need since they had no money to buy
these on their own They finished all fifty machines in thirty days and took them to
the store to sell which they received around five hundred dollars a piece for these
machines They were a hit with those that came to the store
Now Apple is a brand that most people automatically know all over the
world They are known for their innovative technology that is usually the first of its
kind on the market and something that all people love to own and make their lives a
bit easier with the advancements that they gave people The company continued to
13
stay on top of their game and improve upon their technology they produced such
things as the iMac which really did help to propel the company in the eyes of many
consumers
The first home computer with a GUI or graphical user interface was the
Apple Lisa The very first graphical user interface was developed by the Xerox
Corporation at their Palo Alto Research Center (PARC) in the 1970s Steve Jobs
visited PARC in 1979 (after buying Xerox stock) and was impressed and influenced
by the Xerox Alto the first computer ever with a graphical user interface Jobs
designed the new Apple Lisa based on the technology he saw at Xerox
With the 1984 Apple Macintosh Steve Jobs made sure developers created
software for the new Macintosh Computer Jobs figured that software was the way to
win the consumer over
14
CHAPTER 2
LITERATURE REVIEW
21 DEFINITION AND MOTIVATION THEORY
Motivation is internal and external factors that stimulate desire and energy in
people to be continually interested and committed to a job role or subject or to make
an effort to attain a goal
Motivation results from the interaction of both conscious and unconscious
factors such as the (1) intensity of desire or need (2) incentive or reward value of the
goal and (3) expectations of the individual and of his or her peers These factors are
the reasons one has for behaving a certain way An example is a student that spends
extra time studying for a test because he or she wants a better grade in the class
Motivation is also a feeling of enthusiasm or interest that makes you
determined to do something Motivation is the desire that fuels a person to do certain
things based on the wants and needs of a person If a person wishes to meet these
wants and needs then it necessitates him to motivate himself so that he can make
certain moves A person is unique and apart from another so his wants and needs
vary greatly from that of the other The same is true for the peoples levels of
motivation
The different wants and needs in every person vary in intensity based on the
focus goals and the total human psyche of the person This is why the motivation of
a person is unique despite having similar wants and needs with others
The decision to increase your motivation is the key to the bringing a greater
sense of it for yourself This can be done by putting greater focus on the things that
15
you want to achieve until you actually accomplish them The stronger your focus is
on the goal the greater the motivation will be
The truth of the matter is if you are unable to keep track of your goals it can
be generalized that you do not really desire to achieve it Motivation can come
naturally and no amount of inspirational talk will set you to action if you really are
not into taking the goal seriously
Setting goals that stir positive feelings within you are important to keep
yourself motivated Once you have found these focus yourself on being able to get a
hold of them There will be a lot of distractions so pick up at a comfortable pace and
make things happen
The definition of motivation involves the total understanding of the self
Receiving rewards is one reason for being motivated but beyond that is a set of
benefits that are more valuable than concrete rewards These can be enhanced work
output more productivity better work habits and an increased of understanding of
yourself
According to various theories motivation may be rooted in the basic need to
stay motivated in the face of challenges and negative people Setbacks and
unsupportive colleagues or friends will make you even more determined when you
know how to stay motivated avoid the criticism endless nagging and moaning of
those around you When you easily and effortlessly get things done you give people
little reason to criticize you In fact they are likely to give you more freedom to do
things your way start new projects with enthusiasm and stay motivated over time
When you can see things through to completion you will have renewed confidence in
your ability to succeed stop things getting any worse When you know how to be
highly motivated in a matter of seconds you can turn around situations you have
neglected in the past feel in charge of you life As you get more done with ease you
will have order where you used to have chaos You will know what you want and
feel compelled to move ahead and get it develop leadership skills and positively
affect those around you Your drive and enthusiasm will touch everyone you deal
with People will turn to you for leadership and guidance enjoy a more harmonious
home life Imagine hearing praise and gratitude for all the little things you get done
around the house You will enjoy a satisfying feeling of accomplishment at the end
of each evening eliminate problems while they are small You will deal with
potential problems and concerns sooner rather than later This habit alone will put
16
you back in control save money by getting things done on time You will eliminate
those late fees fines and charges that procrastinators waste their hard earned money
on put an end to regrets Become the kind of person who jumps on opportunities
And enjoy the excitement and passion you feel when you are giving 100
understand what motivates you and enjoy greater success When you discover your
unique motivation blueprint getting ahead will never be a mystery again You can
fire up your motivation engine whenever you choose to move ahead quickly in your
career When you can calmly and efficiently get your work done you position
yourself for more responsibility and a higher salary earn the respect of your boss and
colleagues As a dependable and productive member of the team people will
appreciate you and seek your valuable advice on important matters and Feel fantastic
about yourself As a motivated self-starter your self-esteem will soar you will
accomplish much more have greater success and live a full life
22 DEFINITION CONCEPT AND LEADERSHIP THEORY
In a research on leadership_(Stodgill(1974) has identified more than eleven
explanations on leadership which has different foundation Many definitions have
been identified by researchers for example Stoggil (1950) explained that leadership is
a process to influence people to achieve certain goals and target Tannembum amp
Massarik (1957) explained that A frame of reference Management
Science (October) 1-19t hellip)
Individuals are concerned not only with the absolute amounts of rewards they
receive for their efforts but also the praising from employer We lead when we
manage a football team or teach a classroom of children We lead our own children
when we are parents and we lead when we organize anything We certainly lead
when we manage projects or develop a new business We lead the moment we take
the first supervisory responsibility at work and we may lead even before we assume
official responsibility to do anything A vicar or preacher leads a congregation A
17
writer or visionary may lead when he or she puts pen to paper and creates a book or
poem or article which inspires and moves others to new thoughts and actions A
monarch and a president are both leaders So is a local councillor and so can be a
community fund-raiser A ruthless dictator is a leader So was Mother Theresa and
so was Mahatma Gandhi
We can find leadership in every sort of work and play and in every sort of
adventure and project regardless of scale and regardless of financial or official
authority And so given the many ways in which leadership operates it is no surprise
that leadership is so difficult to define and describe
Leadership is a process by which a person influences others to accomplish an
objective and directs the organization in a way that makes it more cohesive and
coherent Leaders carry out this process by applying their leadership attributes such
as beliefs values ethics character knowledge and skills
To inspire your workers into higher levels of teamwork there are certain
things you must be know and do These do not come naturally but are acquired
through continual work and study Good leaders are continually working and
studying to improve their leadership skills they are NOT resting on their laurels
The difference of staffsrsquo perceptions might be influenced by gender age
status academic qualifications work tenure educational level family background
interest and so on Itrsquos clear that the perceptions of staffs on their managerrsquos
leadership style can be influenced with so many factors and it plays an important role
is determining the climate success organization and the level of achievement of the
organization itself
23 PATH GOAL THEORY
The Path-Goal model is a theory based on specifying a leaders style or behavior that
best fits the employee and work environment in order to achieve goals (House
18
Mitchell 1974) The goal is to increase an employees motivation empowerment
and satisfaction so that they become productive members of the organization
Leadership concept that the subordinates accept a leaders behavior only so
far as they view it as resulting in immediate or future benefit Thus a leaders main
function is to clear a path to the realization of the subordinates goals he or she must
choose the behavior patterns that are most applicable in helping the subordinates get
what they want
Path-Goal is based on Vrooms (1964) expectancy theory in which an
individual will act in a certain way based on the expectation that the act will be
followed by a given outcome and on the attractiveness of that outcome to the
individual The path-goal theory was first introduced by Martin Evans (1970) and
then further developed by House (1971)
Leaders can take a strong or limited approach in these In clarifying the path
they may be directive or give vague hints In removing roadblocks they may scour
the path or help the follower move the bigger blocks In increasing rewards they
may give occasional encouragement or pave the way with gold
In fact leader should clarify the path so subordinates know which way to go
remove roadblocks that are stopping the things going there and Increasing the
rewards along the route There are four style of leadership which are supportive
directive participative and achievement-oriented leadership
Supportive leadership
Considering the needs of the follower showing concern for their welfare and
creating a friendly working environment This includes increasing the followers self-
esteem and making the job more interesting This approach is best when the work is
stressful boring or hazardous The leader make work pleasant for the workers by
showing concern for them and by being friendly and approachable It is most
effective in situations in which tasks and relationships are physically or
psychologically challenging Good relations are promoted with the group and
sensitivity to subordinates needs is shown
Directive Leadership
Telling followers what needs to be done and giving appropriate guidance
along the way This includes giving them schedules of specific work to be done at
19
specific times Rewards may also be increased as needed and role ambiguity
decreased (by telling them what they should be doing)
This may be used when the task is unstructured and complex and the follower
is inexperienced This increases the followers sense of security and control and
hence is appropriate to the situation
The leader informs her followers on what is expected of them such as telling
them what to do how to perform a task and scheduling and coordinating work It is
most effective when people are unsure about the task or when there is a lot of
uncertainty within the environment Specific advice is given to the group and ground
rules and structure are established For example clarifying expectations specifying
or assigning certain work tasks to be followed
Participative leadership
Consulting with followers and taking their ideas into account when making
decisions and taking particular actions This approach is best when the followers are
expert and their advice is both needed and they expect to be able to give it The
leaders consult with their followers by consulting with them before making a
decision on how to proceed It is most effective when subordinates are highly trained
and involved in their work Decision making is based on consultation with the group
and information is shared with the group
Achievement-oriented leadership
Setting challenging goals both in work and in self-improvement (and often
together) High standards are demonstrated and expected The leader shows faith in
the capabilities of the follower to succeed This approach is best when the task is
complex
The leader sets challenging goals for his followers expects them to perform
at their highest level and shows confidence in their ability to meet this expectation
It is most effective in professional work environments such as technical or
scientific or in achievement environments such as sales Challenging goals are set
and high performance is encouraged while confidence is shown in the groups ability
The path-goal theory by House(1971) also known as the path-goal theory of
leader effectiveness or the path-goal model is a leadership theory in the field
The original path-goal theory identifies achievement-oriented directive
participative and supportive leader behaviors
20
The directive path-goal clarifying leader behaviour refers to situations where
the leader lets followers know what is expected of them and tells them how to
perform their tasks
24 NEED FOR ACHIEVEMENT THEORY
Need for Achievement (n Ach) is the degree to which someone is motivated
to set and reach goals People with a high n Ach are usually driven to succeed for
internal reasons such as personal satisfaction rather than by external pressures
Personality trait characterized by an enduring and consistent concern with
setting and meeting high standards of achievement This need is influenced by
internal drive for action (intrinsic motivation) and the pressure exerted by the
expectations of others (extrinsic motivation) Measured by thematic appreciation
tests need for achievement motivates an individual to succeed in competition and to
excel in activities important to him or her
These individuals work hard to meet their goals and tend to take on tasks that
are moderately difficult to accomplish If they choose a goal that is too easy the
achievement is not very rewarding and if they chose something that is too difficult
success may not be obtainable Say someone with a high n Ach is just beginning to
set high standards for themselves in fitness They may aim to run a 5k (3-mile) race
but they would shy away from a longer race until they have become a more
experienced runner so they arenrsquot setting themselves up for failure
People high in N-Ach are characterized by a tendency to seek challenges and
a high degree of independence Their most satisfying is the recognition of their
achievements
21
25 DIRECTIVE LEADERSHIP STYLE
The directive leadership style is one of four leadership behaviours identified
by the path-goal theory of leadership Directive leadership is characterized by setting
clear objectives and rules for your subordinates and ensuring that your expectations
and directions are clearly defined and understood by your subordinates Directive
leadership may be advisable when subordinates are unskilled or inexperienced at a
complex task It may backfire if imposed upon highly skilled and experienced
employees who are extremely competent to perform the task
An instructional type of managerial style characterized by a leader who tells
subordinate staff what they are expected to do and how to perform the expected
tasks A directive leadership style might be helpful for a manager within a business
where their subordinate staff members have jobs that are not particularly specialized
and so they need more guidance to avoid uncertainty
Directive leadership is one of five models of leadership described by Bernard
Bass Directive leadership is a style of leading people in a business or project It is
probably the most common form of leadership existing in large businesses today It
is very common in traditional business and traditional cultures This style of
leadership consists of a manager or superior person directing subordinates to
complete or work on a task at hand The manager will tell the employee exactly what
to do and how to do it He or she will have specific standards and will demand that
they be met The manager leads with total authority The military is a good example
of directive leadership However in business it does not always work as well
Directive leadership does not allow an employee to reach their potential nor does it
allow the employee to express their independent thoughts or creativity
Directive leader is a leader who is very strict autocratic makes use of his
power of influence from his position to control reward and force the followers to
comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)
22
26 SUPPORTIVE LEADERSHIP STYLE
Supportive Leadership is one of the leadership styles found in path-goal
theory A supportive leader try to decrease employee stress and frustration in the
workplace This method is effective when your work tasks are dangerous tedious
and stressful but is not really effective if your work tasks are intrinsically motivating
because you dont need to be motivated to do the work
Supportive leadership is a kind of leadership where you listen to your
workers and help them out when they need help Supportive leadership is an opposite
of autocratic leadership and is much more successful in many fields of work But not
in all of course
The leadership style I use to follow is Supportive leadership because
according to me the followers are as important as task The goals can only be achieve
with the help of followers if followers are facing any problem either in their personal
life or under organization roof the affection of that problem can be clearly measured
from their task results Moreover I use self-made theory in my leadership which is
Get addict an achieve according to this a person can achieve anything but the
conditions is that the person must be addicted to it If followers are facing any
grievances they canrsquot be addicted towards achievement Supportive leader in my way
does not only mean handling grievances of followers but I call myself supportive
leader because I plan my tactics towards achieving a goal according to the followers
ability and skills moreover according to their willingness and motivation towards
work Supportive leadership is It leads people It doesnt drive them It involves
them It doesnt coerce them It never loses sight of the most important principle
governing any project involving human beings namely that people are more
important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive
leadership is working along with followers guiding them helping them instead of
working ahead of them Human beings are most important aspect of this type of
leadership According to me this leadership can be done effectively if leaders treat
followers as one who work with him rather work for him Being the basket ball
captain for two consecutive years I applied my leadership style and maintained a
team
23
Supportive leadership is a reference to a particular leadership style for
business As management styles became more complex in the 1970s and 1980s
theories began to grow up Businesses started looking not only at the techniques of
management but at the different types of leaders found in business and what
categories those leaders fell into By the 1990s concepts such as supportive
leadership had become widely accepted Supportive leadership is a naturally organic
and emotionally sensitive style like other styles it is especially useful in certain
circumstances but the company must adopt a culture that encourages such styles for
them to be effective
In supportive leadership the manager is not so interested in giving orders and
managing every detail as in giving employees the tools they need to work
themselves While delegation is a vital part of supportive leadership managers do
not simply assign tasks and then receive the results Instead they work through the
tasks with employees to improve skills and talent until the manager does not need to
worry about a task being done correctly and the employee is fully empowered in a
particular area
27 PARTICIPATIVE LEADERSHIP STYLE
Lewinrsquos study found that participative leadership also known as democratic
leadership is generally the most effective leadership style Democratic leaders offer
guidance to group members but they also participate in the group and allow input
from other group members In Lewinrsquos study children in this group were less
productive than the members of the authoritarian group but their contributions were
of a much higher quality
Participative leadership is a style of leadership that involves all members of a
team in identifying essential goals and developing procedures or strategies to reach
those goals From this perspective this leadership style can be seen as a leadership
style that relies heavily on the leader functioning as a facilitator rather than simply
24
issuing orders or making assignments This type of involved leadership style can be
utilized in business settings volunteer organizations and even in the function of the
home
Participative leaders encourage group members to participate but retain the
final say over the decision-making process Group members feel engaged in the
process and are more motivated and creative
One of the main benefits of participative leadership is that the process allows
for the development of additional leaders who can serve the organization at a later
date Because leaders who favor this style encourage active involvement on the part
of everyone on the team people often are able to express their creativity and
demonstrate abilities and talents that would not be made apparent otherwise The
discovery of these hidden assets help to benefit the work of the current team but also
alerts the organization to people within the team who should be provided with
opportunities to further develop some skill or ability for future use
One potential disadvantage of participate leadership is the time factor This
leadership style does often involve the need for more time before action is taken
This is only natural since the very nature of this leadership style means allowing
input from every member of the team However the extra time necessary for this
process often leads to decisions that ultimately benefit everyone to a greater degree
than faster decisions that are more limited in scope
Participative leadership also expands the range of possibilities for the team
When leadership styles that essentially leave all the direction and decision making in
the hands of one individual it is much more difficult to see a given approach from
several different angles When the leadership style encourages others to be involved
in the decision making process a given course of action can be approached from a
variety of perceptions This can often point out strengths or weaknesses to the
approach that would have gone unobserved and thus unresolved without this type of
participatory brainstorming and decision making
Effective participative leadership allows the talents and skills of all the team
members to be utilized in arriving at decisions and taking courses of action While
the team leader is usually still responsible for making the final decision this sharing
of functions within the team provide the perfect environment for everyone to provide
input that has the potential to make that final decision more well-rounded and
ultimately profitable for the company as a whole
25
28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE
Management which sets challenging goals assists in training emphasizes
improvement and expects the highest levels of performance
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
Achievement-oriented leaders always learn They always take risk They
never gamble (There is a difference) They always teach and mentor others They
understand that failure to adapt and change means death and destruction on a
competitive battlefield Either products are always changing or consumers are
changing so businesses must adapt or dieAchievement -oriented leaders put the
right people on the bus and go to great lengths to keep them there They never
change the deal with their employees (except to make it sweeter) They share
success They set stretch goals and achieve them It is fascinating to watch those
leaders work with their teams They are unstoppable
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
26
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION
There are a number of different styles of leadership and management that are
based on different theories The individuals style will be use based on a combination
of their beliefs values and preferences as well as the organizational culture and
norms which will encourage some styles and discourage others
Idealized influence describes managers who are exemplary role models for
associates Managers with idealized influence can be trusted and respected by
associates to make good decisions for the organization Intellectual Stimulation
describes managers who encourage innovation and creativity through challenging the
normal beliefs or views of a group Managers with intellectual stimulation promote
critical thinking and problem solving to make improvement of organization
performance
Inspirational motivation describes managers who motivate associates to
commit to the vision of the organization Managers with inspirational motivation
encourage team spirit to reach goals of increased revenue and market growth for the
organization Individual consideration describes managers who act as coaches and
advisors to the associates Managers with individual consideration encourage
associates to reach goals that help both the associates and the organization
27
CHAPTER 3
METHODOLOGY
31 RESEARCH DESIGN
A research design encompasses the methodology and procedures employed to
conduct scientific research The design of a study defines the study type (descriptive
correlational semi-experimental experimental review meta-analytic) and sub-type
(eg descriptive-longitudinal case study) research question hypotheses
independent and dependent variables experimental design and if applicable data
collection methods and a statistical analysis plan
The research design is also the framework for conducting the marketing
research project that clarified the necessary procedure in order to obtain the
information needed to solve all the marketing problem
In order to collect as much data as possible a combination of descriptive and
analytical research designs based on result from the questionnaire observation and
interview were used by the researcher to analyses the influence of leader on
competitive market concept of motivation in organization and the ways that human
performances on a job can be link with ability and motivation in Apple Inc
The method has been used is to distribute the questionnaire throughout the
staff in order to collect a better result The reason for choosing this method is
28
because this is the most effectives way to study the relationship between leadership
style and motivational level The raw data was analyze according to the research
objectives
32 POPULATION AND SAMPLING TECHNIQUE
The population of this study are all the staff from Apple Inc The population
chosen consider those who have had experiences working in such a high
technological company like Apple Inc The Sampling technique used in this research
was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the
south of Ireland
Figure 31 Required Sample Size
29
CHAPTER 4
RESEARCH FINDING
A questionnaire is a means of eliciting the feelings beliefs experiences
perceptions or attitudes of some sample of individuals As a data collecting
instrument it could be structured or unstructured
The questionnaire is most frequently a very concise preplanned set of
questions designed to yield specific information to meet a particular need for
research information about a pertinent topic The research information is attained
from respondents normally from a related interest area The dictionary definition
gives a clearer definition A questionnaire is a written or printed form used in
gathering information on some subject or subjects consisting of a list of questions to
be submitted to one or more persons
The method of questionnaire have some advantages of in Economy - Expense
and time involved in training interviewers and sending them to interview are reduced
by using questionnaires Uniformity of questions - Each respondent receives the
same set of questions phrased in exactly the same way Questionnaires may
therefore yield data more comparable than information obtained through an
interview Standardization - If the questions are highly structured and the conditions
under which they are answered are controlled then the questionnaire could become
standardized The disadvantages of questionnaire are respondentrsquos motivation is
difficult to assess affecting the validity of response
30
41 RESPONSE RATE
The laminated random sampling technique was used and a total of 100
samples size were selected out of 100 populations 100 questionnaires were received
that is representing 90 of response rate The sample size was reasonable and
beyond the target that we set early and exceed our expectation This is to allow
further analysis that was surpass the demand
42 DESCRIPTIVE DEMOGRAPHIC PROFILE
The demographic profile is in Table 41 The distribution of respondents
includes 65 male and 35 female The age of respondents was from below 30
years 35 45 between 30 to 40 years 20 between 40 to 50 years While for
years of experience 30 out of the 50 respondents that we carried out for
questionnaire have less than 5 years of experience 30 between 6 to 10 years 28
between 11 to 15 years and 12 have more than 16 years of experience
For the level of education 45 stand for those who have SPMMCEOthers 30 of
the respondents have STPMHSEDIPLOMA 18 of the respondents have degree
and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of
them are single 38 of the respondents are married and only 20 of them are
widowed
Demographic
Items
Frequency Percentage ()
Gender
Male 65 65
Female 35 35
31
Age
lt30 35 35
31-40 45 45
41-50 20 20
Length of Service
lt5 30 30
6-10 30 30
10-15 28 28
gt16 12 12
Education
SPMMCE 45 45
STPMHSE
DIPLOMA
30 30
Degree 18 18
Masterrsquos Degree 7 7
Status
Single 42 42
Married 38 38
Widowed 20 20
Table 41 Demographic Profile
43 DESCRIPTIVE ANALYSIS
32
Design of minimum maximum mean and standard deviation of each item
can be refer rend to the table 42 below Based on the table it reveals that the
minimum value for the directive leadership style is 1 and maximum is 5 In term of
mean and standard deviation of the directive leadership style are 257 413 1144
and 1336 respectively
For supportive leadership style the minimum mean will be 334 and the
highest are 444 For standard deviation is 0991 and 1386 respectively
For minimum value for participative leadership style will be 1 and the
maximum is 5 in addition to that the mean and standard deviation of the variable is
between 367 to 444 and 367 and 1040 and 1264 respectively
The achievement oriented leadership style the mean and standard deviation
of the variable is between 349 to 413 and 1021 to 1165
For motivation achievement based on individual perception the minimum
values of variable range from 1 to 2 and the maximum variable is 5 Mean and
standard deviation of the variable is between 253 to 459 and 0906 to 1335
Variableconstruct Mean Std Deviation
Directive 358 1145
1 He has the final word in the office
matters
373 1336
2 He emphasizes that all rules and
regulations
257 1144
3 He give clear explanations of what is
expected of other
365 1224
4 He give subordinates explicit
instructions for how to do their work
413 1246
5 He show interest in subordinatesrsquo
personal concerns
382 1306
Supportive 383 1190
1 He often mingle with the staff 373 1386
2 He often spent time as necessary to 444 0991
33
hear complaint from staff
3 Providing guidance without pressure
is the
key to being a good leader
362 1259
4 As a rule leaders should allow
subordinates
to appraise their own work
334 1072
5 Leaders should give subordinates
complete
freedom to solve problems on their own
401 1240
Participative 408 1110
1 He is very responsive and easy to be
invited to discuss
367 1264
2 He easily understood 413 1105
3 When things go wrong and he need to
create a strategy to keep a project or process
running on schedule he call a meeting to get his
employees advice
433 1046
4 To get information out He send it by
email memos or voice mail very rarely is a
meeting called His employees are then
expected to act upon the information
384 1040
5 He want to create an environment
where the employees take ownership of the
project I allow them to participate in the
decision making process
444 1096
Achievement Oriented 387 1103
1 He determines the duties of staff 391 1113
2 He describes the conditions and tasks
and clearly what is expected
349 1021
3 He explain the level of performance 382 1165
34
that is expected of subordinates
4 He give vague explanations of what is
expected of subordinates on the job
413 1107
5 He consistently set challenging goals
for subordinates to attain
401 1110
Motivation Level 345 1178
1 1 I feel annoyed when thinking about
the things I would like to do new work
459 0906
2 I am ambitious in my career 288 1233
3 I am energized when
people count on me for ideas
439 0947
4 When involved in group projects my
team membersrsquo problems are my problems
301 1211
5 I find pleasure in recognizing and
celebrating the accomplishments of others
290 1125
6 As a practice I ask people
challenging questions when we are working on
projects together
301 1211
7 I take delight in complimenting
people I work with when progress is made
411 1190
8 I find it easy to be the cheerleader for
others when times are good and when times are
bad
382 1179
9 Team accomplishment is more
important to me than my own personal
accomplishments
321 1327
10 When involved in group projects I
am inclined to let my ideas be known
253 1335
Table 42 leadership style
35
44 RELIABILITY ANALYSIS
According to Hinton (2004) recommended four cut-off points for steadiness
which includes outstanding reliability (090 and above) high reliability (070 ndash 090)
moderate reliability (050 ndash 070) and low reliability (050 and below)
000 050 Low Reliability
050 070 Moderate Reliability
070 090 High Reliability
090 100 Outstanding
Reliability
Table 43 Reliability Analysis
Based on table 43 there are five constructs directive supportive
participative achievement-oriented and motivation level shown Cronbachrsquos Alpha
values of 0865 0914 0970 0974 and 0883 respectively None of constructs
confirm low reliability The high Cronbachrsquos Alpa values for all establish contain
that they are inwardly uniform That means all element of each establishes are
measuring the identical content creation In the nutshell the higher the Cronbachrsquos
Alpha value of a construct the higher the reliability is of measuring the same
construct
Const
ructs
Sample
Size(n)
No
of Items
Cronbachrsquos
Alpha (a)
Type
Direc 100 5 0865 High Reliability
36
tive
Supp
ortive
100 5 0914 Outstanding
Reliability
Partic
ipative
100 5 0970 Outstanding
Reliability
Achi
evement
100 5 0974 Outstanding
Reliability
Level
of Staff
Motivation
100 10 0883 Outstanding
Reliability
Table 44 Reliability Test
45 CORRELATION MATRIX
Correlation analysis was used to conclude and decide relationships between
two variables measured Toward this end Pearson correlation test was used to
diagnose whether leadership styles and motivation level are relevant to each other
Table 44 presents the correlation matrix results
Table 44 shows the relation of independent variables with motivation level
For finding the relation significant level plt 005 and plt 001were chosen
The value of correlation coefficient r for directive leadership style is 0356
with plt 005 which show a moderate relationship with the level of staff motivation
It is found that the value of correlation coefficient r for supportive leadership
style is 0369 with plt 001 show a strong relationship with the level of staff
motivation
Participative leadership style carry correlation coefficient value r of 035 2
with plt 005 which show a moderate relationship with the level of staff motivation
For achievement oriented leadership style the coefficient valuer is 0430
with plt 001 which show a strong relationship with the level of staff motivation
37
Correlation is significant at the 001 level (1-tailed)
Correlation is significant at the 005 level (1-tailed)
Constructs Directive Supportive Participative Achievement Motivation
() () () ()
Directive 1 0691 0717 0799 0356
0000 0000 0000 0012
() () ()
Supportive 1 0877 0676 0369
0000 0000 0009
() ()
Participative 1 0736 0352
0000 0012
()
Achievemen
t
1 0430
0022
Motivation 1
Table 45 Correlation between leadership styles and the level of staff
motivation
46 REGRESSION ANALYSIS
In this study multiple regression analysis was applied Each variable from
factor scores were used in the analysis Table 45 shows the results of multiple
regression analysis of the research The findings showed that leadership styles were
not significant and negatively correlate with level of motivation of staff The R2 =
38
0184 indicates that 1840 of the variance in variable level of motivation of the
staff (dependent variable) can be explained by leadership styles
Beta coefficient the achievement oriented has the highest B β =0225
followed by supportive leadership style β = 0111 directive β =0024 and the lowest
is participative leadership style is β = - 0003That means one unit increase in
directive leadership style will lead to 0024 increase in the level of motivation for
supportive leadership style one unit increase will lead to 00111 increase in the level
of motivation one unit increase in participative will lead to -0003 change in the
level of motivation of staff and one unit increase in achievement oriented will lead
to 0225 increase to the level of motivation of staff The findings explain that the
components of the leadership styles do not explain the level of motivation of the
staff
Instruction
R2=0184
Adjusted R2=0103 F= 2499 p lt 005
Dependent Variable Level of staff Motivation
Unstandardised
Coefficients
Standardise
d
Coefficient
Model B Std Error Beta t Sig
(Constant) 2268 0446 5430 0000
Total Score Directive 0024 0186 0031 0144 0984
Total Score Supportive 0101 0177 0161 0691 0585
Total Score Participative -0003 0191 -0055 -0020 1082
Total Score Achievement 0225 0170 0312 1456 0210
39
Table 46 Multiple Regression Analysis (n=50)
40
Chapter 5
CONCLUSION AND RECOMMENDATION
51 INTRODUCTION
This chapter target to discuss the outcome shown in the previous chapters by
setting against them with those finding principles and earlier investigation in the
common field Moreover the investigationrsquos confines and recommendations for the
future research and practice are shown in this chapter
52 DISCUSSION OF FINDING
The objectives of this investigation were to determine the relationship
between leadership style and motivation level It is a study of Apple Incorporation
The outcome of this investigation gives that the leadership styles are supported to the
level of staff motivation The independents variables had correlation with the level of
the staff motivation that is illustrated in Table 42 in the preceding chapter
Based on the analysis of the research (Sample the leadership styles of the
manager of the Apple Incorporation) is significant with the leadership style which
has been practiced by Chief Executive Officer of Apple Incorporation in the District
41
of Johor Bahru Johor James Liow 1992) Analysis from the research found that the
most dominant leadership is achievement oriented followed by supportive directive
participative and achievement oriented
In discussing the results the researchers prefer to discuss each hypothesis
separately in order to get an accurate and complete perceptive of the relationship
between leadership style and motivation level
The results revealed that the respondents perceived the all four leadership
styles of the manager have relation with their level of motivation towards their jobs
Furthermore the results revealed that there is significant relationship between
leadership style and motivation level
What is remarkable here is that this findings correlates strongly with the
arguments that say that relationship between leadership style and motivation level
can be both influential and no influential with staffrsquos motivation and his or her
leadership styles depends on his or her choice of the style that suits the situation or
the company
For example the researchers of University Malaya claimed that the
leadership styles of leader had relationship with staffrsquos motivation but depending on
their jobs according to the job description and the organizational chart that informs
employees what when and how tasks should be done
53 LIMITATION OF STUDY
One of the limitations in research includes lack of adequate information on a
particular subject Research equipments are very hard or expensive to acquire leading
to formulation mere assumptions Another hindrance is poor or inaccessibility to the
region of study
Some of the limitations of doing a research include access of information
availability of enough resources and time management The availability of experts in
42
editing and guidance may also be minimal where support from friends or
organisation may not be enough
The limitations of the study are those characteristics of design or
methodology that impacted or influenced the application or interpretation of the
results of your study They are the constraints on generalizability and utility of
findings that are the result of the ways in which you chose to design the study andor
the method used to establish internal and external validity
Another limitation related to building the evidence about ldquosurvival of
consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin
spiritrdquo Not knowing all of your extended family members limits your ability to
verify statements communicated by the Medium When information related to a
discarnate is not verified this result could be related to the sitterrsquos limitations but it
may also be related to the Medium These challenges however highlight the
limitations of spirit communication and in general further highlights the complexity
of studying the ldquoA study of Apple Incorporationrdquo
Limitations in research methods vary depending on the type of method used
and how it was conducted They include language barriers you might want to do a
research on something that is in a language which you do not understand and the
production of a translator is not available You might also be short of the research
materials and others are not immediately available among others
Limitations are influences that the researcher cannot control They are the
shortcomings conditions or influences that cannot be controlled by the researcher
that place restrictions on your methodology and conclusions Any limitations that
might influence the results should be mentioned
54 SUGGESTIONS FOR FUTURE RESEARCH
From this research the researcher recommends a several means that could be
taken to improve staffrsquos motivation by concentrating on leadership styles
43
According to Marketing minds (2012) Apple Inc uses the Apple brand to
compete across several highly competitive markets including the personal computer
industry with its Macintosh line of computerslaptops and related software the
consumer electronics industry with products such as the iPod digital music
distribution through iTunes Music Store the smart phone market with the Apple
iPhone magazine book games and applications publishing via the AppsStore for
iPhone and the iPad tablet computing device and movie and TV content distribution
with Apple TV The company is also establishing a very strong marketing presence
relative to the rival (Google) in the advertising market via its business Apps and iAd
network Steve Jobs the co-Founder of Apple described the company as being a
mobile devices company largest in the world as their revenues are bigger than
Nokia Samsung or Sonys mobile devices business
The story started two months ago when Google released its first smart phone
This new smart phone made by a Taiwanese company called HTC and the phone
called Nexus One After three weeks Apple Company said is going to sue the
manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC
The company which has been releasing iPhone since 2007 believes that HTC
illegally used 20 patents of Apple These patents are related to user interface
architecture and hardware of iPhone Apple Company filed a lawsuit in US District
Court in Delaware and an objection presented to the International Trade Commission
in USA too
In response to these accusations made by Apple Company against HTC
company The HTC denied Applersquos allegations and declared to fight the suit In other
response HTC said it has been making phones for a far longer time than Apple
including a touch screen device called the XDA that predates the iPhone by about 5
years
Implications
The implications here appear to be that HTCrsquos technological primary somehow goes
against Applersquos claims that the company violated 20 of its patents And while itrsquos
certainly possible that that might be the case itrsquos hard to accept that argument
without a list of patents to back it up
Patents
44
Here some of the patents that Apple Company accusing HTC Company used them
for its new Nexus phone manufactured for Google They are Multi-touch Screen
Multifinger gestures device integration and multitasking accelerometer patents
What is Android Android is a software installed in the mobile devices that includes
an operating system middleware and key applications The Android SDK provides
the tools and APIs necessary to begin developing applications on the Android
platform using the Java programming language
Terminology
Today in the market consumer have a lot of options for every product
whether it be an IT product or Home PCs or consumer durables or a FMCG product
This study may be helpful for company to know about the factors affecting the
consumer behavior and patterns of the consumer It may also be helpful to know the
specific requirement of customer so that the customer can be easily satisfied
Moreover this study helps to know the buying habits and patterns of customer The
study will help the company to understand the relationship that a consumer have with
their Apple product It will help to ascertain the reason which makes the undisputed
leader in almost every segment in which they operate
All Apple Professional Development facilitators are educators themselves
That gives them a unique view they know whatrsquos important in the classroom so they
can ensure that you learn about your Apple products and how they can best serve you
and your students We have created workshops in the following categories
These curriculum-focused workshops help teachers apply their skills with
Apple products to specific areas and disciplines to produce effective personal
learning for their students
Focused on technology skills these foundational workshops help teachers
become confident and comfortable integrating Apple products into their teaching
strategies
These workshops for school leaders and Education decision-makers focus on
issues important to success such as visioning and planning
Our research investigated the role of social norms in an extended theory of
planned behavior (TPB) in the explanation of prostatecolorectal cancer screening
(CS) intention and the prediction of CS uptake among men
45
Apple is well known for giving its customers things that they need but didnt
know they needed until the product shipped In that spirit Apple is in a unique
position to make further gains with that philosophy especially as other companies
pull back reduce RampD or get out of some markets completely
I written before about how Apples financial position gives it a unique
competitive advantage over the competition That discussion pointed to how Apple
can pay cash for components get to the front of supplier delivery schedules then
through volume drive prices down putting extreme price pressure on the
competition while they develop the next generation with RampD dollars
Even as Apple does this they are mindful of their brand Selling cheap
products doesnt sit well with Apple and they definitely dont want to undercut or
cannibalize other product lines
So if one asks the question about what Apple can deliver in a time when
customers are watching every penny its silly to envision a cheaper stripped down
version of a product thats already doing well Instead as Apple ponders how to
deliver new products to cost conscious customers the company tends to think about
holes in the market that can be exploited with their technology -- but which dont
undercut current products
There are other considerations as well For example the iPod touch doesnt
have a camera or an FM radio Other than the CPU it doesnt radiate and can
therefore be used in corporate or government environments that would otherwise
forbid a device that could be a security concern Our fantasies often neglect to
consider such things Because people expect to use their iPhone anywhere that
device has a different set of design constraints
Availability of multi-modal logistics services has been introduced and
occupational safety and health management system elaborated The DTPB can
provide a useful framework for evaluating interventions to increase logisticians
motivations to safety performance The overriding aim of this study was to design
and pilot test a questionnaire for subsequent use in a large-scale survey This study
describes the early stages of a research questionnaire development and a pilot study
The main results of this pilot study that the questionnaire proved to be reliable and
the analysis although preliminary provided strong support for the predictive power
of the DTPB The evaluation led to minor changes in the questionnaire Currently
46
the relevant literature surrounding the DTPB reveals a lack of research that utilizes
empirically validated theories in the field of logistics safety There is therefore a need
to consider more practical issues that emerge when applying the theory As is often
the case with the DTPB questionnaire the participants thought the questionnaire was
rather long This is important given that lengthy questionnaires can impact on data
quality through reduced completion rates due to factors such as lowered participant
motivation The length of the questionnaire could be accommodated thereby
encouraging participation Another comment levied at the DTPB questionnaire is that
it appears rather repetitive Indeed responses received in the present context included
wersquove answered that already Alternatively it may be better to group the outcomes
and behavioural belief statements and address the issue of similarity
Although the key purpose of this study was to develop and pilot a
questionnaire and not to generalize its findings it is of interest to note that the
occupational doctors advice has significant relationship to safety performance One
possible reason is that occupational safety and health information is not easily
available thereby increasing the reliance of the workers on the occupational doctors
advice This finding together with the significant influence of peer culture within the
DTPB framework would seem to strengthen the view that increasing exposure of
logisticians to occupational safety and health may encourage more positive
subjective norms and implies that contact with occupational doctors may encourage
the logisticians to work safely
Deeper interpretation suggests that peers causal attributions regarding safety
performance in their workplace may exert a comparatively strong influence over
logisticians991257 safety It also adds weight to the suggestion that occupational safety
and health training should form part of the logistics company991257s annual training plan
and as such supports the view that occupational safety and health intervention
programmes are required
He findings from questionnaire pilot test seem to corroborate previous
research by suggesting that subjective norms is a key issue to be addressed in any
occupational safety and programme as is the case of the logistics sector The result is
in line with the results reported by Hamilton and White Paris and Van den Broucke
and Fogarty and Shaw who found subjective norms to be important in affecting
adoption of a system As such it would seem that efforts should be made to enhance
knowledge and in particular to highlight the benefits of safety performance for both
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
5
wants to do it Opportunity is about accessibility a person canrsquot do a task if she is not
given a chance or if she is denied access to necessary resources or amenities
This framework ndash looking at human performance as being influenced by
multiple factors ndash reflects the difficult and variable nature of our work today All of
these factors must be supported by the work environment in order for peoplersquos best
work to occur So how can the workplace help
According to Judith Heerwagen a former scientist with the Pacific Northwest
National Laboratory who is now a program expert with the General Services
Administration productivity and the workplace are related in these ways
In this section we discuss what motivation is and why it is important and
how motivation affects behaviour human relations and performance Motivation is
defined as ldquothe intention of achieving a goal leading to goal directed behaviour
When we refer to someone as being motivated we mean that the person is trying
hard to accomplish a certain task Motivation is clearly important for someone to
perform well However motivation alone is not sufficient
Ability is having the skills and knowledge required to perform the job is also
important and is sometimes the key determinant of effectiveness Finally
environmental factors having the resources information and support one needs to
perform well are also critical to determine performance
ldquoA building can affect opportunity by providing equitable access to
conditions that reduce health and safety risks equitable access to amenities and
compensatory design options where inequities exist and are difficult to eliminate
entirelyrdquo
ldquoA building can positively affect ability by providing comfortable ambient
conditions by enabling individual control and adjustment of conditions and by
reducing health and safety risks Negative impacts on ability to do work are
associated with conditions that are uncomfortable distracting hazardous or noxious
ldquoA building can positively affect motivation by providing conditions that
promote positive affective functioning psychological engagement and personal
control Moods create the lsquoaffective contextrsquo for thought processes and behaviors and
are directly tied to motivation
Motivation is the internal process leading to behavior to satisfy needs
6
Have you ever wondered why people do the things they do The primary
reason people do what they do is to meet their needs or wants The process people go
through to meet their needs is
Need rarrMotive rarrBehaviour rarrSatisfaction or Dissatisfaction
What makes employees willing to ldquogo the extra milerdquo to provide excellent
service market a companyrsquos products effectively or achieve the goals set for them
Answering questions like this is of utmost importance to understand and manage the
work behaviour of our peers subordinates and even supervisors As with many
questions involving human beings the answers are anything but simple Instead
there are several theories explaining the concept of motivation
Performance = motivation x ability x environment
According to this equation motivation ability and environment are the major
influences over employee performance Performance is a function of motivation
ability and the environment in which you work Zappos seems to be creating an
environment that encourages motivation and builds inclusiveness The company
delivers above and beyond basic workplace needs and addresses the self-
actualization needs that most individuals desire from their work experience CEO
Tony Hsieh believes that the secret to customer loyalty is to make a corporate culture
of caring a priority This is reflected in the companyrsquos 10 core values and its
emphasis on building a team and a family During the interview process applicants
are asked questions relating to the companyrsquos values such as gauging their own
weirdness open-mindedness and sense of family Although the offer to be paid to
quit during the training process has increased from its original number of $400 only
1 of trainees take the offer Work is structured differently at Zappos as well For
example there is no limit to the time customer service representatives spend on a
phone call and they are encouraged to make personal connections with the
individuals on the other rather than try to get rid of them
Although Zappos pays its employees well and offers attractive benefits such
as employees receiving full health-care coverage and a compressed workweek the
desire to work at Zappos seems to go beyond that As Hsieh would say happiness is
the driving force behind almost any action an individual takes Whether your goals
are for achievement affiliation or simply to find an enjoyable environment in which
to work Zappos strives to address these needs
7
Although Zappos has over 1300 employees the company has been able to
maintain a relatively flat organizational structure and prides itself on its extreme
transparency In an exceptionally detailed and lengthy letter to employees Hsieh
spelled out what the new partnership with Amazon would mean for the company
what would change and more important what would remain the same As a result of
this type of company structure individuals have more freedom which can lead to
greater satisfaction
The topic of motivation plays a central role in the field of management as it
is one of the most popular management topics Motivation derives from the Latin
word for movement and it has been widely acknowledged as a critical determinant
of our behavior Motivation affects how and to what extent we utilize our skills and
abilities Unmotivated employees are less willing to be cooperative and supportive
and they may decrease work effort time on the job productivity and performance
Thus we need to motivate employees to boost productivity Jeff Taylor founder of
Monstercom said that to be successful you have to be able to motivate others To
this end researchers are studying the factors that energize direct and sustain work-
related behavior and you will learn about their motivation theories in this chapter
Despite their difficulties because they canrsquot simply buy motivation
organizations are designing incentive systems to motivate employees Self-
motivation is one of the most important skills companies look for when hiring Thus
your ability to motivate yourself and others is critical to your career success and the
goal of this chapter is to increase your ability to do so
Based on the expiratory study done by most of the staff they consented with
the statement that the level of motivation is equivalent with the leadership styles of
the mangers
Be a yardstick of quality Some people arent used to an environment where
excellence is expected by Steve Jobs
8
12 PROBLEM STATEMENT
Motivation is defined as the process that initiates guides and maintains goal-oriented
behaviors Motivation is what causes us to act whether it is getting a glass of water
to reduce thirst or reading a book to gain knowledge The act or process of giving
someone a reason for doing something and it is also called as the act or process of
motivating someone Motivation is a desire or willingness to do something
enthusiasm It is a force or influence that causes someone to do something There are
three major components to motivation activation persistence and intensity
All levels of management perform these functions but the amount of time a manager
spends on each function depends on the level of management and the needs of the
organization Managers just dont go out and haphazardly perform their
responsibilities Good managers discover how to master five basic functions
planning organizing staffing leading and controlling
A manager needs to be a good leader While a manager organizes and plans the good
leader must also inspire employees with a vision for the organization A manager
needs to be an effective communicator and liaison between employees customers
and other managers of the organization A manager needs to be an effective
negotiator When organizations are developing or undergoing change the manager is
often required to negotiate with competitors contractors suppliers and employees
A manager must act as a figurehead that reinforces the mission and vision of an
organization to employees customers and other stakeholders
Leadership has a direct cause and effect relationship upon organizations and their
success Leaders determine values culture change tolerance and employee
motivation They shape institutional strategies including their execution and
effectiveness Leaders can appear at any level of an institution and are not exclusive
to management Successful leaders do however have one thing in common They
influence those around them in order to reap maximum benefit from the
organizationrsquos resources including its most vital and expensive its people Libraries
9
require leadership just like business government and non-profit organizations
Whether a public special or academic library that libraryrsquos leaders directly affect
everything from patron experience to successfully executing stated missions
including resource allocation services offered and collection development strategies
In fact the influence of leaders and their effectiveness in moving people to a shared
vision can directly shape the libraryrsquos people its materials how patrons use or
interact with them and whether or not that experience is beneficial With leadership
potentially playing such a vital role in the success of information centers and patron
experiences it is useful to consider the different types of leaders and their potential
impact on libraries as organizations
Current leadership theories describe leaders based upon traits or how influence and
power are used to achieve objectives When using trait-based descriptions leaders
may be classified as autocratic democratic bureaucratic or charismatic If viewing
leadership from the perspective of the exchange of power and its utilization to secure
outcomes leaders are situational transactional or transformational Understanding
these different tropes can provide a vocabulary for discussion that can lead to
meaningful desired results It bears noting that not all leaders are created equal and
leadership quality may vary enormously across industries or simply within an
organization In addition identifying an individual leaderrsquos style is central to
evaluating leadership quality and effectiveness especially as it relates to
organizational goals Below is a brief examination of each common leadership style
listed above and their potential impact on a group as well as their relative usefulness
Leadership style impacts the organization by affecting employee morale
productivity decision-making speed and metrics Successful leaders carefully
analyze problems assess the skill level of subordinates consider alternatives and
make an informed choice By choosing the most appropriate leadership style for the
situation an effective leader provides a lasting impact Leaders establish a clear
distinction between subordinates and superiors
When leaders use a coaching style instead subordinates feel safer and encouraged to
focus on their own development which ultimately helps the company for the long
term by increasing employee morale retention and satisfaction A leader engages
10
with employees to figure out the best way to accomplish the companyrsquos strategic
goals This includes decreased errors minimized waste and increased customer
satisfaction Participative leaders run team-building exercises to promote cultural
awareness and diversity which can improve productivity by allowing the team to
recognize each otherrsquos strengths and value
13 SIGNIFICANT OF THE STUDY
There are a number of different styles of leadership and management that are
based on different theories The individuals style will be use based on a combination
of their beliefs values and preferences as well as the organizational culture and
norms which will encourage some styles and discourage others
Different motivational theories can directly impact an employeersquos
contribution to the overall success of an organization Additionally motivational
theories can influence the behaviors and leadership methods within an organization
The result of employee motivation combined with leadership theories will influence
employee satisfaction This article will review factors that are directly attributed to
employee satisfaction
According to Watkiss (2004) motivation is the way to drive person into
doing something Much of the driven are the thought of a potential reward or a
consequence of not doing something Motivation is the forces the people do
something this is a result of the individual needs being satisfied (or met) so that
individual has the inspiration to complete the task Motivation refersto the initiation
direction intensity and persistence of human behaviour Based on the definition of
Watkiss (2004) it can be concluded that the motivation is the idea and initiative to
encourage and drive the individual to do something or to performance better jobs
Ormrod (2003) stated that the main reason of existence for organizations is not
merely to survive but also to gain profit and the companies enable to competitive
11
weather in locally or globally In order to achieve these missions companies have to
satisfy the employees who are considered asa cornerstone in many companies Thus
the employees would have a high morale self-esteem and also feel comfortable
toward the place where they work in However it is hard to argue that a motivated
workplace means that the organizations would get high performance or maybe
would increase revenue However managers is necessary to take actions in order to
satisfy employees and thereby it is suppose to increase the employeersquos motivation
After increasing motivations the employees will work harder and feel that they are
responsible to achieve all targets and goals that ordered by supervisors In other
words mean that employees would be fell that the organization as belong to them
For an instance motivation in the education process can have many effects on
how students learn and their behaviour to the course matter (Ormrod 2003) It can
direct behaviour toward particular goals and lead to increased effort and energy
It also can help the organization involved in determining the level of it It is
to help the managers to find his or hers leadership styles and increases the leadership
qualities Leadership is a fundamental aspect of the human condition Leadership
today is more difficult and more necessary than before The health and growth of any
organization rises and falls on leadership Studying leadership will make us better
followers Leadership skills can be learned in a systematic and thorough way
14 BACKGROUND OF THE APPLE INC
Apple started in 1976 as a computer company In the last decade however
Apple has expanded into a very intricate company that specializes in much more than
just computers In 2001 Apple broke the barrier with the iPod eventually becoming
the dominant market leader in music players As well Apple joined the phone
industry in 2007 with the iPhone which has also been widely successful
12
Apple is a consumer goods company and therefore evaluating its value
requires understanding its products and consumers This can be very difficult
because Apple competes with many different companies throughout the different
industries it takes part in
Apple has established a unique reputation in the consumer electronics
industry One of the most unique things about Apple is that it has a very strong
customer base This is extremely important in understanding Apple
Apple is probably the most well-known company when it comes to the
making of technology that is cutting edge and something that everyone wants to have
in their possession Apple Computer first came to be a company in 1976 when Steve
Jobs and Steve Wozniak when they released the Apple I and was located in
Cupertino California These two young men dropped out of college and were often
viewed as outcasts in most of the places that they were at including schools which
could have been the reason that they dropped out of college As most people have
heard Apple really started in the basement or garage depending on who the person
talks to rather than at some expensive business location Which is perhaps the reason
so many people were first intrigued by the brand and could be the reason that the
computers were such a success they were created by guys that knew what they
wanted and passed this on to the rest of the world And what they wanted was
something that other people wanted as well
The first order that the two built is somewhat of an amazing feat that was the
beginning of the company After being introduced to one another they made a
working model of their computer and took it to a nearby computer store in order to
try to make it onto the market The owners of the store ordered fifty of the machine
that was to be fully assembled and ready to go which seemed to be an impossible
feat However they did succeed as they bartered and promised many IOUs to
companies to get the parts that they would need since they had no money to buy
these on their own They finished all fifty machines in thirty days and took them to
the store to sell which they received around five hundred dollars a piece for these
machines They were a hit with those that came to the store
Now Apple is a brand that most people automatically know all over the
world They are known for their innovative technology that is usually the first of its
kind on the market and something that all people love to own and make their lives a
bit easier with the advancements that they gave people The company continued to
13
stay on top of their game and improve upon their technology they produced such
things as the iMac which really did help to propel the company in the eyes of many
consumers
The first home computer with a GUI or graphical user interface was the
Apple Lisa The very first graphical user interface was developed by the Xerox
Corporation at their Palo Alto Research Center (PARC) in the 1970s Steve Jobs
visited PARC in 1979 (after buying Xerox stock) and was impressed and influenced
by the Xerox Alto the first computer ever with a graphical user interface Jobs
designed the new Apple Lisa based on the technology he saw at Xerox
With the 1984 Apple Macintosh Steve Jobs made sure developers created
software for the new Macintosh Computer Jobs figured that software was the way to
win the consumer over
14
CHAPTER 2
LITERATURE REVIEW
21 DEFINITION AND MOTIVATION THEORY
Motivation is internal and external factors that stimulate desire and energy in
people to be continually interested and committed to a job role or subject or to make
an effort to attain a goal
Motivation results from the interaction of both conscious and unconscious
factors such as the (1) intensity of desire or need (2) incentive or reward value of the
goal and (3) expectations of the individual and of his or her peers These factors are
the reasons one has for behaving a certain way An example is a student that spends
extra time studying for a test because he or she wants a better grade in the class
Motivation is also a feeling of enthusiasm or interest that makes you
determined to do something Motivation is the desire that fuels a person to do certain
things based on the wants and needs of a person If a person wishes to meet these
wants and needs then it necessitates him to motivate himself so that he can make
certain moves A person is unique and apart from another so his wants and needs
vary greatly from that of the other The same is true for the peoples levels of
motivation
The different wants and needs in every person vary in intensity based on the
focus goals and the total human psyche of the person This is why the motivation of
a person is unique despite having similar wants and needs with others
The decision to increase your motivation is the key to the bringing a greater
sense of it for yourself This can be done by putting greater focus on the things that
15
you want to achieve until you actually accomplish them The stronger your focus is
on the goal the greater the motivation will be
The truth of the matter is if you are unable to keep track of your goals it can
be generalized that you do not really desire to achieve it Motivation can come
naturally and no amount of inspirational talk will set you to action if you really are
not into taking the goal seriously
Setting goals that stir positive feelings within you are important to keep
yourself motivated Once you have found these focus yourself on being able to get a
hold of them There will be a lot of distractions so pick up at a comfortable pace and
make things happen
The definition of motivation involves the total understanding of the self
Receiving rewards is one reason for being motivated but beyond that is a set of
benefits that are more valuable than concrete rewards These can be enhanced work
output more productivity better work habits and an increased of understanding of
yourself
According to various theories motivation may be rooted in the basic need to
stay motivated in the face of challenges and negative people Setbacks and
unsupportive colleagues or friends will make you even more determined when you
know how to stay motivated avoid the criticism endless nagging and moaning of
those around you When you easily and effortlessly get things done you give people
little reason to criticize you In fact they are likely to give you more freedom to do
things your way start new projects with enthusiasm and stay motivated over time
When you can see things through to completion you will have renewed confidence in
your ability to succeed stop things getting any worse When you know how to be
highly motivated in a matter of seconds you can turn around situations you have
neglected in the past feel in charge of you life As you get more done with ease you
will have order where you used to have chaos You will know what you want and
feel compelled to move ahead and get it develop leadership skills and positively
affect those around you Your drive and enthusiasm will touch everyone you deal
with People will turn to you for leadership and guidance enjoy a more harmonious
home life Imagine hearing praise and gratitude for all the little things you get done
around the house You will enjoy a satisfying feeling of accomplishment at the end
of each evening eliminate problems while they are small You will deal with
potential problems and concerns sooner rather than later This habit alone will put
16
you back in control save money by getting things done on time You will eliminate
those late fees fines and charges that procrastinators waste their hard earned money
on put an end to regrets Become the kind of person who jumps on opportunities
And enjoy the excitement and passion you feel when you are giving 100
understand what motivates you and enjoy greater success When you discover your
unique motivation blueprint getting ahead will never be a mystery again You can
fire up your motivation engine whenever you choose to move ahead quickly in your
career When you can calmly and efficiently get your work done you position
yourself for more responsibility and a higher salary earn the respect of your boss and
colleagues As a dependable and productive member of the team people will
appreciate you and seek your valuable advice on important matters and Feel fantastic
about yourself As a motivated self-starter your self-esteem will soar you will
accomplish much more have greater success and live a full life
22 DEFINITION CONCEPT AND LEADERSHIP THEORY
In a research on leadership_(Stodgill(1974) has identified more than eleven
explanations on leadership which has different foundation Many definitions have
been identified by researchers for example Stoggil (1950) explained that leadership is
a process to influence people to achieve certain goals and target Tannembum amp
Massarik (1957) explained that A frame of reference Management
Science (October) 1-19t hellip)
Individuals are concerned not only with the absolute amounts of rewards they
receive for their efforts but also the praising from employer We lead when we
manage a football team or teach a classroom of children We lead our own children
when we are parents and we lead when we organize anything We certainly lead
when we manage projects or develop a new business We lead the moment we take
the first supervisory responsibility at work and we may lead even before we assume
official responsibility to do anything A vicar or preacher leads a congregation A
17
writer or visionary may lead when he or she puts pen to paper and creates a book or
poem or article which inspires and moves others to new thoughts and actions A
monarch and a president are both leaders So is a local councillor and so can be a
community fund-raiser A ruthless dictator is a leader So was Mother Theresa and
so was Mahatma Gandhi
We can find leadership in every sort of work and play and in every sort of
adventure and project regardless of scale and regardless of financial or official
authority And so given the many ways in which leadership operates it is no surprise
that leadership is so difficult to define and describe
Leadership is a process by which a person influences others to accomplish an
objective and directs the organization in a way that makes it more cohesive and
coherent Leaders carry out this process by applying their leadership attributes such
as beliefs values ethics character knowledge and skills
To inspire your workers into higher levels of teamwork there are certain
things you must be know and do These do not come naturally but are acquired
through continual work and study Good leaders are continually working and
studying to improve their leadership skills they are NOT resting on their laurels
The difference of staffsrsquo perceptions might be influenced by gender age
status academic qualifications work tenure educational level family background
interest and so on Itrsquos clear that the perceptions of staffs on their managerrsquos
leadership style can be influenced with so many factors and it plays an important role
is determining the climate success organization and the level of achievement of the
organization itself
23 PATH GOAL THEORY
The Path-Goal model is a theory based on specifying a leaders style or behavior that
best fits the employee and work environment in order to achieve goals (House
18
Mitchell 1974) The goal is to increase an employees motivation empowerment
and satisfaction so that they become productive members of the organization
Leadership concept that the subordinates accept a leaders behavior only so
far as they view it as resulting in immediate or future benefit Thus a leaders main
function is to clear a path to the realization of the subordinates goals he or she must
choose the behavior patterns that are most applicable in helping the subordinates get
what they want
Path-Goal is based on Vrooms (1964) expectancy theory in which an
individual will act in a certain way based on the expectation that the act will be
followed by a given outcome and on the attractiveness of that outcome to the
individual The path-goal theory was first introduced by Martin Evans (1970) and
then further developed by House (1971)
Leaders can take a strong or limited approach in these In clarifying the path
they may be directive or give vague hints In removing roadblocks they may scour
the path or help the follower move the bigger blocks In increasing rewards they
may give occasional encouragement or pave the way with gold
In fact leader should clarify the path so subordinates know which way to go
remove roadblocks that are stopping the things going there and Increasing the
rewards along the route There are four style of leadership which are supportive
directive participative and achievement-oriented leadership
Supportive leadership
Considering the needs of the follower showing concern for their welfare and
creating a friendly working environment This includes increasing the followers self-
esteem and making the job more interesting This approach is best when the work is
stressful boring or hazardous The leader make work pleasant for the workers by
showing concern for them and by being friendly and approachable It is most
effective in situations in which tasks and relationships are physically or
psychologically challenging Good relations are promoted with the group and
sensitivity to subordinates needs is shown
Directive Leadership
Telling followers what needs to be done and giving appropriate guidance
along the way This includes giving them schedules of specific work to be done at
19
specific times Rewards may also be increased as needed and role ambiguity
decreased (by telling them what they should be doing)
This may be used when the task is unstructured and complex and the follower
is inexperienced This increases the followers sense of security and control and
hence is appropriate to the situation
The leader informs her followers on what is expected of them such as telling
them what to do how to perform a task and scheduling and coordinating work It is
most effective when people are unsure about the task or when there is a lot of
uncertainty within the environment Specific advice is given to the group and ground
rules and structure are established For example clarifying expectations specifying
or assigning certain work tasks to be followed
Participative leadership
Consulting with followers and taking their ideas into account when making
decisions and taking particular actions This approach is best when the followers are
expert and their advice is both needed and they expect to be able to give it The
leaders consult with their followers by consulting with them before making a
decision on how to proceed It is most effective when subordinates are highly trained
and involved in their work Decision making is based on consultation with the group
and information is shared with the group
Achievement-oriented leadership
Setting challenging goals both in work and in self-improvement (and often
together) High standards are demonstrated and expected The leader shows faith in
the capabilities of the follower to succeed This approach is best when the task is
complex
The leader sets challenging goals for his followers expects them to perform
at their highest level and shows confidence in their ability to meet this expectation
It is most effective in professional work environments such as technical or
scientific or in achievement environments such as sales Challenging goals are set
and high performance is encouraged while confidence is shown in the groups ability
The path-goal theory by House(1971) also known as the path-goal theory of
leader effectiveness or the path-goal model is a leadership theory in the field
The original path-goal theory identifies achievement-oriented directive
participative and supportive leader behaviors
20
The directive path-goal clarifying leader behaviour refers to situations where
the leader lets followers know what is expected of them and tells them how to
perform their tasks
24 NEED FOR ACHIEVEMENT THEORY
Need for Achievement (n Ach) is the degree to which someone is motivated
to set and reach goals People with a high n Ach are usually driven to succeed for
internal reasons such as personal satisfaction rather than by external pressures
Personality trait characterized by an enduring and consistent concern with
setting and meeting high standards of achievement This need is influenced by
internal drive for action (intrinsic motivation) and the pressure exerted by the
expectations of others (extrinsic motivation) Measured by thematic appreciation
tests need for achievement motivates an individual to succeed in competition and to
excel in activities important to him or her
These individuals work hard to meet their goals and tend to take on tasks that
are moderately difficult to accomplish If they choose a goal that is too easy the
achievement is not very rewarding and if they chose something that is too difficult
success may not be obtainable Say someone with a high n Ach is just beginning to
set high standards for themselves in fitness They may aim to run a 5k (3-mile) race
but they would shy away from a longer race until they have become a more
experienced runner so they arenrsquot setting themselves up for failure
People high in N-Ach are characterized by a tendency to seek challenges and
a high degree of independence Their most satisfying is the recognition of their
achievements
21
25 DIRECTIVE LEADERSHIP STYLE
The directive leadership style is one of four leadership behaviours identified
by the path-goal theory of leadership Directive leadership is characterized by setting
clear objectives and rules for your subordinates and ensuring that your expectations
and directions are clearly defined and understood by your subordinates Directive
leadership may be advisable when subordinates are unskilled or inexperienced at a
complex task It may backfire if imposed upon highly skilled and experienced
employees who are extremely competent to perform the task
An instructional type of managerial style characterized by a leader who tells
subordinate staff what they are expected to do and how to perform the expected
tasks A directive leadership style might be helpful for a manager within a business
where their subordinate staff members have jobs that are not particularly specialized
and so they need more guidance to avoid uncertainty
Directive leadership is one of five models of leadership described by Bernard
Bass Directive leadership is a style of leading people in a business or project It is
probably the most common form of leadership existing in large businesses today It
is very common in traditional business and traditional cultures This style of
leadership consists of a manager or superior person directing subordinates to
complete or work on a task at hand The manager will tell the employee exactly what
to do and how to do it He or she will have specific standards and will demand that
they be met The manager leads with total authority The military is a good example
of directive leadership However in business it does not always work as well
Directive leadership does not allow an employee to reach their potential nor does it
allow the employee to express their independent thoughts or creativity
Directive leader is a leader who is very strict autocratic makes use of his
power of influence from his position to control reward and force the followers to
comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)
22
26 SUPPORTIVE LEADERSHIP STYLE
Supportive Leadership is one of the leadership styles found in path-goal
theory A supportive leader try to decrease employee stress and frustration in the
workplace This method is effective when your work tasks are dangerous tedious
and stressful but is not really effective if your work tasks are intrinsically motivating
because you dont need to be motivated to do the work
Supportive leadership is a kind of leadership where you listen to your
workers and help them out when they need help Supportive leadership is an opposite
of autocratic leadership and is much more successful in many fields of work But not
in all of course
The leadership style I use to follow is Supportive leadership because
according to me the followers are as important as task The goals can only be achieve
with the help of followers if followers are facing any problem either in their personal
life or under organization roof the affection of that problem can be clearly measured
from their task results Moreover I use self-made theory in my leadership which is
Get addict an achieve according to this a person can achieve anything but the
conditions is that the person must be addicted to it If followers are facing any
grievances they canrsquot be addicted towards achievement Supportive leader in my way
does not only mean handling grievances of followers but I call myself supportive
leader because I plan my tactics towards achieving a goal according to the followers
ability and skills moreover according to their willingness and motivation towards
work Supportive leadership is It leads people It doesnt drive them It involves
them It doesnt coerce them It never loses sight of the most important principle
governing any project involving human beings namely that people are more
important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive
leadership is working along with followers guiding them helping them instead of
working ahead of them Human beings are most important aspect of this type of
leadership According to me this leadership can be done effectively if leaders treat
followers as one who work with him rather work for him Being the basket ball
captain for two consecutive years I applied my leadership style and maintained a
team
23
Supportive leadership is a reference to a particular leadership style for
business As management styles became more complex in the 1970s and 1980s
theories began to grow up Businesses started looking not only at the techniques of
management but at the different types of leaders found in business and what
categories those leaders fell into By the 1990s concepts such as supportive
leadership had become widely accepted Supportive leadership is a naturally organic
and emotionally sensitive style like other styles it is especially useful in certain
circumstances but the company must adopt a culture that encourages such styles for
them to be effective
In supportive leadership the manager is not so interested in giving orders and
managing every detail as in giving employees the tools they need to work
themselves While delegation is a vital part of supportive leadership managers do
not simply assign tasks and then receive the results Instead they work through the
tasks with employees to improve skills and talent until the manager does not need to
worry about a task being done correctly and the employee is fully empowered in a
particular area
27 PARTICIPATIVE LEADERSHIP STYLE
Lewinrsquos study found that participative leadership also known as democratic
leadership is generally the most effective leadership style Democratic leaders offer
guidance to group members but they also participate in the group and allow input
from other group members In Lewinrsquos study children in this group were less
productive than the members of the authoritarian group but their contributions were
of a much higher quality
Participative leadership is a style of leadership that involves all members of a
team in identifying essential goals and developing procedures or strategies to reach
those goals From this perspective this leadership style can be seen as a leadership
style that relies heavily on the leader functioning as a facilitator rather than simply
24
issuing orders or making assignments This type of involved leadership style can be
utilized in business settings volunteer organizations and even in the function of the
home
Participative leaders encourage group members to participate but retain the
final say over the decision-making process Group members feel engaged in the
process and are more motivated and creative
One of the main benefits of participative leadership is that the process allows
for the development of additional leaders who can serve the organization at a later
date Because leaders who favor this style encourage active involvement on the part
of everyone on the team people often are able to express their creativity and
demonstrate abilities and talents that would not be made apparent otherwise The
discovery of these hidden assets help to benefit the work of the current team but also
alerts the organization to people within the team who should be provided with
opportunities to further develop some skill or ability for future use
One potential disadvantage of participate leadership is the time factor This
leadership style does often involve the need for more time before action is taken
This is only natural since the very nature of this leadership style means allowing
input from every member of the team However the extra time necessary for this
process often leads to decisions that ultimately benefit everyone to a greater degree
than faster decisions that are more limited in scope
Participative leadership also expands the range of possibilities for the team
When leadership styles that essentially leave all the direction and decision making in
the hands of one individual it is much more difficult to see a given approach from
several different angles When the leadership style encourages others to be involved
in the decision making process a given course of action can be approached from a
variety of perceptions This can often point out strengths or weaknesses to the
approach that would have gone unobserved and thus unresolved without this type of
participatory brainstorming and decision making
Effective participative leadership allows the talents and skills of all the team
members to be utilized in arriving at decisions and taking courses of action While
the team leader is usually still responsible for making the final decision this sharing
of functions within the team provide the perfect environment for everyone to provide
input that has the potential to make that final decision more well-rounded and
ultimately profitable for the company as a whole
25
28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE
Management which sets challenging goals assists in training emphasizes
improvement and expects the highest levels of performance
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
Achievement-oriented leaders always learn They always take risk They
never gamble (There is a difference) They always teach and mentor others They
understand that failure to adapt and change means death and destruction on a
competitive battlefield Either products are always changing or consumers are
changing so businesses must adapt or dieAchievement -oriented leaders put the
right people on the bus and go to great lengths to keep them there They never
change the deal with their employees (except to make it sweeter) They share
success They set stretch goals and achieve them It is fascinating to watch those
leaders work with their teams They are unstoppable
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
26
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION
There are a number of different styles of leadership and management that are
based on different theories The individuals style will be use based on a combination
of their beliefs values and preferences as well as the organizational culture and
norms which will encourage some styles and discourage others
Idealized influence describes managers who are exemplary role models for
associates Managers with idealized influence can be trusted and respected by
associates to make good decisions for the organization Intellectual Stimulation
describes managers who encourage innovation and creativity through challenging the
normal beliefs or views of a group Managers with intellectual stimulation promote
critical thinking and problem solving to make improvement of organization
performance
Inspirational motivation describes managers who motivate associates to
commit to the vision of the organization Managers with inspirational motivation
encourage team spirit to reach goals of increased revenue and market growth for the
organization Individual consideration describes managers who act as coaches and
advisors to the associates Managers with individual consideration encourage
associates to reach goals that help both the associates and the organization
27
CHAPTER 3
METHODOLOGY
31 RESEARCH DESIGN
A research design encompasses the methodology and procedures employed to
conduct scientific research The design of a study defines the study type (descriptive
correlational semi-experimental experimental review meta-analytic) and sub-type
(eg descriptive-longitudinal case study) research question hypotheses
independent and dependent variables experimental design and if applicable data
collection methods and a statistical analysis plan
The research design is also the framework for conducting the marketing
research project that clarified the necessary procedure in order to obtain the
information needed to solve all the marketing problem
In order to collect as much data as possible a combination of descriptive and
analytical research designs based on result from the questionnaire observation and
interview were used by the researcher to analyses the influence of leader on
competitive market concept of motivation in organization and the ways that human
performances on a job can be link with ability and motivation in Apple Inc
The method has been used is to distribute the questionnaire throughout the
staff in order to collect a better result The reason for choosing this method is
28
because this is the most effectives way to study the relationship between leadership
style and motivational level The raw data was analyze according to the research
objectives
32 POPULATION AND SAMPLING TECHNIQUE
The population of this study are all the staff from Apple Inc The population
chosen consider those who have had experiences working in such a high
technological company like Apple Inc The Sampling technique used in this research
was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the
south of Ireland
Figure 31 Required Sample Size
29
CHAPTER 4
RESEARCH FINDING
A questionnaire is a means of eliciting the feelings beliefs experiences
perceptions or attitudes of some sample of individuals As a data collecting
instrument it could be structured or unstructured
The questionnaire is most frequently a very concise preplanned set of
questions designed to yield specific information to meet a particular need for
research information about a pertinent topic The research information is attained
from respondents normally from a related interest area The dictionary definition
gives a clearer definition A questionnaire is a written or printed form used in
gathering information on some subject or subjects consisting of a list of questions to
be submitted to one or more persons
The method of questionnaire have some advantages of in Economy - Expense
and time involved in training interviewers and sending them to interview are reduced
by using questionnaires Uniformity of questions - Each respondent receives the
same set of questions phrased in exactly the same way Questionnaires may
therefore yield data more comparable than information obtained through an
interview Standardization - If the questions are highly structured and the conditions
under which they are answered are controlled then the questionnaire could become
standardized The disadvantages of questionnaire are respondentrsquos motivation is
difficult to assess affecting the validity of response
30
41 RESPONSE RATE
The laminated random sampling technique was used and a total of 100
samples size were selected out of 100 populations 100 questionnaires were received
that is representing 90 of response rate The sample size was reasonable and
beyond the target that we set early and exceed our expectation This is to allow
further analysis that was surpass the demand
42 DESCRIPTIVE DEMOGRAPHIC PROFILE
The demographic profile is in Table 41 The distribution of respondents
includes 65 male and 35 female The age of respondents was from below 30
years 35 45 between 30 to 40 years 20 between 40 to 50 years While for
years of experience 30 out of the 50 respondents that we carried out for
questionnaire have less than 5 years of experience 30 between 6 to 10 years 28
between 11 to 15 years and 12 have more than 16 years of experience
For the level of education 45 stand for those who have SPMMCEOthers 30 of
the respondents have STPMHSEDIPLOMA 18 of the respondents have degree
and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of
them are single 38 of the respondents are married and only 20 of them are
widowed
Demographic
Items
Frequency Percentage ()
Gender
Male 65 65
Female 35 35
31
Age
lt30 35 35
31-40 45 45
41-50 20 20
Length of Service
lt5 30 30
6-10 30 30
10-15 28 28
gt16 12 12
Education
SPMMCE 45 45
STPMHSE
DIPLOMA
30 30
Degree 18 18
Masterrsquos Degree 7 7
Status
Single 42 42
Married 38 38
Widowed 20 20
Table 41 Demographic Profile
43 DESCRIPTIVE ANALYSIS
32
Design of minimum maximum mean and standard deviation of each item
can be refer rend to the table 42 below Based on the table it reveals that the
minimum value for the directive leadership style is 1 and maximum is 5 In term of
mean and standard deviation of the directive leadership style are 257 413 1144
and 1336 respectively
For supportive leadership style the minimum mean will be 334 and the
highest are 444 For standard deviation is 0991 and 1386 respectively
For minimum value for participative leadership style will be 1 and the
maximum is 5 in addition to that the mean and standard deviation of the variable is
between 367 to 444 and 367 and 1040 and 1264 respectively
The achievement oriented leadership style the mean and standard deviation
of the variable is between 349 to 413 and 1021 to 1165
For motivation achievement based on individual perception the minimum
values of variable range from 1 to 2 and the maximum variable is 5 Mean and
standard deviation of the variable is between 253 to 459 and 0906 to 1335
Variableconstruct Mean Std Deviation
Directive 358 1145
1 He has the final word in the office
matters
373 1336
2 He emphasizes that all rules and
regulations
257 1144
3 He give clear explanations of what is
expected of other
365 1224
4 He give subordinates explicit
instructions for how to do their work
413 1246
5 He show interest in subordinatesrsquo
personal concerns
382 1306
Supportive 383 1190
1 He often mingle with the staff 373 1386
2 He often spent time as necessary to 444 0991
33
hear complaint from staff
3 Providing guidance without pressure
is the
key to being a good leader
362 1259
4 As a rule leaders should allow
subordinates
to appraise their own work
334 1072
5 Leaders should give subordinates
complete
freedom to solve problems on their own
401 1240
Participative 408 1110
1 He is very responsive and easy to be
invited to discuss
367 1264
2 He easily understood 413 1105
3 When things go wrong and he need to
create a strategy to keep a project or process
running on schedule he call a meeting to get his
employees advice
433 1046
4 To get information out He send it by
email memos or voice mail very rarely is a
meeting called His employees are then
expected to act upon the information
384 1040
5 He want to create an environment
where the employees take ownership of the
project I allow them to participate in the
decision making process
444 1096
Achievement Oriented 387 1103
1 He determines the duties of staff 391 1113
2 He describes the conditions and tasks
and clearly what is expected
349 1021
3 He explain the level of performance 382 1165
34
that is expected of subordinates
4 He give vague explanations of what is
expected of subordinates on the job
413 1107
5 He consistently set challenging goals
for subordinates to attain
401 1110
Motivation Level 345 1178
1 1 I feel annoyed when thinking about
the things I would like to do new work
459 0906
2 I am ambitious in my career 288 1233
3 I am energized when
people count on me for ideas
439 0947
4 When involved in group projects my
team membersrsquo problems are my problems
301 1211
5 I find pleasure in recognizing and
celebrating the accomplishments of others
290 1125
6 As a practice I ask people
challenging questions when we are working on
projects together
301 1211
7 I take delight in complimenting
people I work with when progress is made
411 1190
8 I find it easy to be the cheerleader for
others when times are good and when times are
bad
382 1179
9 Team accomplishment is more
important to me than my own personal
accomplishments
321 1327
10 When involved in group projects I
am inclined to let my ideas be known
253 1335
Table 42 leadership style
35
44 RELIABILITY ANALYSIS
According to Hinton (2004) recommended four cut-off points for steadiness
which includes outstanding reliability (090 and above) high reliability (070 ndash 090)
moderate reliability (050 ndash 070) and low reliability (050 and below)
000 050 Low Reliability
050 070 Moderate Reliability
070 090 High Reliability
090 100 Outstanding
Reliability
Table 43 Reliability Analysis
Based on table 43 there are five constructs directive supportive
participative achievement-oriented and motivation level shown Cronbachrsquos Alpha
values of 0865 0914 0970 0974 and 0883 respectively None of constructs
confirm low reliability The high Cronbachrsquos Alpa values for all establish contain
that they are inwardly uniform That means all element of each establishes are
measuring the identical content creation In the nutshell the higher the Cronbachrsquos
Alpha value of a construct the higher the reliability is of measuring the same
construct
Const
ructs
Sample
Size(n)
No
of Items
Cronbachrsquos
Alpha (a)
Type
Direc 100 5 0865 High Reliability
36
tive
Supp
ortive
100 5 0914 Outstanding
Reliability
Partic
ipative
100 5 0970 Outstanding
Reliability
Achi
evement
100 5 0974 Outstanding
Reliability
Level
of Staff
Motivation
100 10 0883 Outstanding
Reliability
Table 44 Reliability Test
45 CORRELATION MATRIX
Correlation analysis was used to conclude and decide relationships between
two variables measured Toward this end Pearson correlation test was used to
diagnose whether leadership styles and motivation level are relevant to each other
Table 44 presents the correlation matrix results
Table 44 shows the relation of independent variables with motivation level
For finding the relation significant level plt 005 and plt 001were chosen
The value of correlation coefficient r for directive leadership style is 0356
with plt 005 which show a moderate relationship with the level of staff motivation
It is found that the value of correlation coefficient r for supportive leadership
style is 0369 with plt 001 show a strong relationship with the level of staff
motivation
Participative leadership style carry correlation coefficient value r of 035 2
with plt 005 which show a moderate relationship with the level of staff motivation
For achievement oriented leadership style the coefficient valuer is 0430
with plt 001 which show a strong relationship with the level of staff motivation
37
Correlation is significant at the 001 level (1-tailed)
Correlation is significant at the 005 level (1-tailed)
Constructs Directive Supportive Participative Achievement Motivation
() () () ()
Directive 1 0691 0717 0799 0356
0000 0000 0000 0012
() () ()
Supportive 1 0877 0676 0369
0000 0000 0009
() ()
Participative 1 0736 0352
0000 0012
()
Achievemen
t
1 0430
0022
Motivation 1
Table 45 Correlation between leadership styles and the level of staff
motivation
46 REGRESSION ANALYSIS
In this study multiple regression analysis was applied Each variable from
factor scores were used in the analysis Table 45 shows the results of multiple
regression analysis of the research The findings showed that leadership styles were
not significant and negatively correlate with level of motivation of staff The R2 =
38
0184 indicates that 1840 of the variance in variable level of motivation of the
staff (dependent variable) can be explained by leadership styles
Beta coefficient the achievement oriented has the highest B β =0225
followed by supportive leadership style β = 0111 directive β =0024 and the lowest
is participative leadership style is β = - 0003That means one unit increase in
directive leadership style will lead to 0024 increase in the level of motivation for
supportive leadership style one unit increase will lead to 00111 increase in the level
of motivation one unit increase in participative will lead to -0003 change in the
level of motivation of staff and one unit increase in achievement oriented will lead
to 0225 increase to the level of motivation of staff The findings explain that the
components of the leadership styles do not explain the level of motivation of the
staff
Instruction
R2=0184
Adjusted R2=0103 F= 2499 p lt 005
Dependent Variable Level of staff Motivation
Unstandardised
Coefficients
Standardise
d
Coefficient
Model B Std Error Beta t Sig
(Constant) 2268 0446 5430 0000
Total Score Directive 0024 0186 0031 0144 0984
Total Score Supportive 0101 0177 0161 0691 0585
Total Score Participative -0003 0191 -0055 -0020 1082
Total Score Achievement 0225 0170 0312 1456 0210
39
Table 46 Multiple Regression Analysis (n=50)
40
Chapter 5
CONCLUSION AND RECOMMENDATION
51 INTRODUCTION
This chapter target to discuss the outcome shown in the previous chapters by
setting against them with those finding principles and earlier investigation in the
common field Moreover the investigationrsquos confines and recommendations for the
future research and practice are shown in this chapter
52 DISCUSSION OF FINDING
The objectives of this investigation were to determine the relationship
between leadership style and motivation level It is a study of Apple Incorporation
The outcome of this investigation gives that the leadership styles are supported to the
level of staff motivation The independents variables had correlation with the level of
the staff motivation that is illustrated in Table 42 in the preceding chapter
Based on the analysis of the research (Sample the leadership styles of the
manager of the Apple Incorporation) is significant with the leadership style which
has been practiced by Chief Executive Officer of Apple Incorporation in the District
41
of Johor Bahru Johor James Liow 1992) Analysis from the research found that the
most dominant leadership is achievement oriented followed by supportive directive
participative and achievement oriented
In discussing the results the researchers prefer to discuss each hypothesis
separately in order to get an accurate and complete perceptive of the relationship
between leadership style and motivation level
The results revealed that the respondents perceived the all four leadership
styles of the manager have relation with their level of motivation towards their jobs
Furthermore the results revealed that there is significant relationship between
leadership style and motivation level
What is remarkable here is that this findings correlates strongly with the
arguments that say that relationship between leadership style and motivation level
can be both influential and no influential with staffrsquos motivation and his or her
leadership styles depends on his or her choice of the style that suits the situation or
the company
For example the researchers of University Malaya claimed that the
leadership styles of leader had relationship with staffrsquos motivation but depending on
their jobs according to the job description and the organizational chart that informs
employees what when and how tasks should be done
53 LIMITATION OF STUDY
One of the limitations in research includes lack of adequate information on a
particular subject Research equipments are very hard or expensive to acquire leading
to formulation mere assumptions Another hindrance is poor or inaccessibility to the
region of study
Some of the limitations of doing a research include access of information
availability of enough resources and time management The availability of experts in
42
editing and guidance may also be minimal where support from friends or
organisation may not be enough
The limitations of the study are those characteristics of design or
methodology that impacted or influenced the application or interpretation of the
results of your study They are the constraints on generalizability and utility of
findings that are the result of the ways in which you chose to design the study andor
the method used to establish internal and external validity
Another limitation related to building the evidence about ldquosurvival of
consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin
spiritrdquo Not knowing all of your extended family members limits your ability to
verify statements communicated by the Medium When information related to a
discarnate is not verified this result could be related to the sitterrsquos limitations but it
may also be related to the Medium These challenges however highlight the
limitations of spirit communication and in general further highlights the complexity
of studying the ldquoA study of Apple Incorporationrdquo
Limitations in research methods vary depending on the type of method used
and how it was conducted They include language barriers you might want to do a
research on something that is in a language which you do not understand and the
production of a translator is not available You might also be short of the research
materials and others are not immediately available among others
Limitations are influences that the researcher cannot control They are the
shortcomings conditions or influences that cannot be controlled by the researcher
that place restrictions on your methodology and conclusions Any limitations that
might influence the results should be mentioned
54 SUGGESTIONS FOR FUTURE RESEARCH
From this research the researcher recommends a several means that could be
taken to improve staffrsquos motivation by concentrating on leadership styles
43
According to Marketing minds (2012) Apple Inc uses the Apple brand to
compete across several highly competitive markets including the personal computer
industry with its Macintosh line of computerslaptops and related software the
consumer electronics industry with products such as the iPod digital music
distribution through iTunes Music Store the smart phone market with the Apple
iPhone magazine book games and applications publishing via the AppsStore for
iPhone and the iPad tablet computing device and movie and TV content distribution
with Apple TV The company is also establishing a very strong marketing presence
relative to the rival (Google) in the advertising market via its business Apps and iAd
network Steve Jobs the co-Founder of Apple described the company as being a
mobile devices company largest in the world as their revenues are bigger than
Nokia Samsung or Sonys mobile devices business
The story started two months ago when Google released its first smart phone
This new smart phone made by a Taiwanese company called HTC and the phone
called Nexus One After three weeks Apple Company said is going to sue the
manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC
The company which has been releasing iPhone since 2007 believes that HTC
illegally used 20 patents of Apple These patents are related to user interface
architecture and hardware of iPhone Apple Company filed a lawsuit in US District
Court in Delaware and an objection presented to the International Trade Commission
in USA too
In response to these accusations made by Apple Company against HTC
company The HTC denied Applersquos allegations and declared to fight the suit In other
response HTC said it has been making phones for a far longer time than Apple
including a touch screen device called the XDA that predates the iPhone by about 5
years
Implications
The implications here appear to be that HTCrsquos technological primary somehow goes
against Applersquos claims that the company violated 20 of its patents And while itrsquos
certainly possible that that might be the case itrsquos hard to accept that argument
without a list of patents to back it up
Patents
44
Here some of the patents that Apple Company accusing HTC Company used them
for its new Nexus phone manufactured for Google They are Multi-touch Screen
Multifinger gestures device integration and multitasking accelerometer patents
What is Android Android is a software installed in the mobile devices that includes
an operating system middleware and key applications The Android SDK provides
the tools and APIs necessary to begin developing applications on the Android
platform using the Java programming language
Terminology
Today in the market consumer have a lot of options for every product
whether it be an IT product or Home PCs or consumer durables or a FMCG product
This study may be helpful for company to know about the factors affecting the
consumer behavior and patterns of the consumer It may also be helpful to know the
specific requirement of customer so that the customer can be easily satisfied
Moreover this study helps to know the buying habits and patterns of customer The
study will help the company to understand the relationship that a consumer have with
their Apple product It will help to ascertain the reason which makes the undisputed
leader in almost every segment in which they operate
All Apple Professional Development facilitators are educators themselves
That gives them a unique view they know whatrsquos important in the classroom so they
can ensure that you learn about your Apple products and how they can best serve you
and your students We have created workshops in the following categories
These curriculum-focused workshops help teachers apply their skills with
Apple products to specific areas and disciplines to produce effective personal
learning for their students
Focused on technology skills these foundational workshops help teachers
become confident and comfortable integrating Apple products into their teaching
strategies
These workshops for school leaders and Education decision-makers focus on
issues important to success such as visioning and planning
Our research investigated the role of social norms in an extended theory of
planned behavior (TPB) in the explanation of prostatecolorectal cancer screening
(CS) intention and the prediction of CS uptake among men
45
Apple is well known for giving its customers things that they need but didnt
know they needed until the product shipped In that spirit Apple is in a unique
position to make further gains with that philosophy especially as other companies
pull back reduce RampD or get out of some markets completely
I written before about how Apples financial position gives it a unique
competitive advantage over the competition That discussion pointed to how Apple
can pay cash for components get to the front of supplier delivery schedules then
through volume drive prices down putting extreme price pressure on the
competition while they develop the next generation with RampD dollars
Even as Apple does this they are mindful of their brand Selling cheap
products doesnt sit well with Apple and they definitely dont want to undercut or
cannibalize other product lines
So if one asks the question about what Apple can deliver in a time when
customers are watching every penny its silly to envision a cheaper stripped down
version of a product thats already doing well Instead as Apple ponders how to
deliver new products to cost conscious customers the company tends to think about
holes in the market that can be exploited with their technology -- but which dont
undercut current products
There are other considerations as well For example the iPod touch doesnt
have a camera or an FM radio Other than the CPU it doesnt radiate and can
therefore be used in corporate or government environments that would otherwise
forbid a device that could be a security concern Our fantasies often neglect to
consider such things Because people expect to use their iPhone anywhere that
device has a different set of design constraints
Availability of multi-modal logistics services has been introduced and
occupational safety and health management system elaborated The DTPB can
provide a useful framework for evaluating interventions to increase logisticians
motivations to safety performance The overriding aim of this study was to design
and pilot test a questionnaire for subsequent use in a large-scale survey This study
describes the early stages of a research questionnaire development and a pilot study
The main results of this pilot study that the questionnaire proved to be reliable and
the analysis although preliminary provided strong support for the predictive power
of the DTPB The evaluation led to minor changes in the questionnaire Currently
46
the relevant literature surrounding the DTPB reveals a lack of research that utilizes
empirically validated theories in the field of logistics safety There is therefore a need
to consider more practical issues that emerge when applying the theory As is often
the case with the DTPB questionnaire the participants thought the questionnaire was
rather long This is important given that lengthy questionnaires can impact on data
quality through reduced completion rates due to factors such as lowered participant
motivation The length of the questionnaire could be accommodated thereby
encouraging participation Another comment levied at the DTPB questionnaire is that
it appears rather repetitive Indeed responses received in the present context included
wersquove answered that already Alternatively it may be better to group the outcomes
and behavioural belief statements and address the issue of similarity
Although the key purpose of this study was to develop and pilot a
questionnaire and not to generalize its findings it is of interest to note that the
occupational doctors advice has significant relationship to safety performance One
possible reason is that occupational safety and health information is not easily
available thereby increasing the reliance of the workers on the occupational doctors
advice This finding together with the significant influence of peer culture within the
DTPB framework would seem to strengthen the view that increasing exposure of
logisticians to occupational safety and health may encourage more positive
subjective norms and implies that contact with occupational doctors may encourage
the logisticians to work safely
Deeper interpretation suggests that peers causal attributions regarding safety
performance in their workplace may exert a comparatively strong influence over
logisticians991257 safety It also adds weight to the suggestion that occupational safety
and health training should form part of the logistics company991257s annual training plan
and as such supports the view that occupational safety and health intervention
programmes are required
He findings from questionnaire pilot test seem to corroborate previous
research by suggesting that subjective norms is a key issue to be addressed in any
occupational safety and programme as is the case of the logistics sector The result is
in line with the results reported by Hamilton and White Paris and Van den Broucke
and Fogarty and Shaw who found subjective norms to be important in affecting
adoption of a system As such it would seem that efforts should be made to enhance
knowledge and in particular to highlight the benefits of safety performance for both
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
6
Have you ever wondered why people do the things they do The primary
reason people do what they do is to meet their needs or wants The process people go
through to meet their needs is
Need rarrMotive rarrBehaviour rarrSatisfaction or Dissatisfaction
What makes employees willing to ldquogo the extra milerdquo to provide excellent
service market a companyrsquos products effectively or achieve the goals set for them
Answering questions like this is of utmost importance to understand and manage the
work behaviour of our peers subordinates and even supervisors As with many
questions involving human beings the answers are anything but simple Instead
there are several theories explaining the concept of motivation
Performance = motivation x ability x environment
According to this equation motivation ability and environment are the major
influences over employee performance Performance is a function of motivation
ability and the environment in which you work Zappos seems to be creating an
environment that encourages motivation and builds inclusiveness The company
delivers above and beyond basic workplace needs and addresses the self-
actualization needs that most individuals desire from their work experience CEO
Tony Hsieh believes that the secret to customer loyalty is to make a corporate culture
of caring a priority This is reflected in the companyrsquos 10 core values and its
emphasis on building a team and a family During the interview process applicants
are asked questions relating to the companyrsquos values such as gauging their own
weirdness open-mindedness and sense of family Although the offer to be paid to
quit during the training process has increased from its original number of $400 only
1 of trainees take the offer Work is structured differently at Zappos as well For
example there is no limit to the time customer service representatives spend on a
phone call and they are encouraged to make personal connections with the
individuals on the other rather than try to get rid of them
Although Zappos pays its employees well and offers attractive benefits such
as employees receiving full health-care coverage and a compressed workweek the
desire to work at Zappos seems to go beyond that As Hsieh would say happiness is
the driving force behind almost any action an individual takes Whether your goals
are for achievement affiliation or simply to find an enjoyable environment in which
to work Zappos strives to address these needs
7
Although Zappos has over 1300 employees the company has been able to
maintain a relatively flat organizational structure and prides itself on its extreme
transparency In an exceptionally detailed and lengthy letter to employees Hsieh
spelled out what the new partnership with Amazon would mean for the company
what would change and more important what would remain the same As a result of
this type of company structure individuals have more freedom which can lead to
greater satisfaction
The topic of motivation plays a central role in the field of management as it
is one of the most popular management topics Motivation derives from the Latin
word for movement and it has been widely acknowledged as a critical determinant
of our behavior Motivation affects how and to what extent we utilize our skills and
abilities Unmotivated employees are less willing to be cooperative and supportive
and they may decrease work effort time on the job productivity and performance
Thus we need to motivate employees to boost productivity Jeff Taylor founder of
Monstercom said that to be successful you have to be able to motivate others To
this end researchers are studying the factors that energize direct and sustain work-
related behavior and you will learn about their motivation theories in this chapter
Despite their difficulties because they canrsquot simply buy motivation
organizations are designing incentive systems to motivate employees Self-
motivation is one of the most important skills companies look for when hiring Thus
your ability to motivate yourself and others is critical to your career success and the
goal of this chapter is to increase your ability to do so
Based on the expiratory study done by most of the staff they consented with
the statement that the level of motivation is equivalent with the leadership styles of
the mangers
Be a yardstick of quality Some people arent used to an environment where
excellence is expected by Steve Jobs
8
12 PROBLEM STATEMENT
Motivation is defined as the process that initiates guides and maintains goal-oriented
behaviors Motivation is what causes us to act whether it is getting a glass of water
to reduce thirst or reading a book to gain knowledge The act or process of giving
someone a reason for doing something and it is also called as the act or process of
motivating someone Motivation is a desire or willingness to do something
enthusiasm It is a force or influence that causes someone to do something There are
three major components to motivation activation persistence and intensity
All levels of management perform these functions but the amount of time a manager
spends on each function depends on the level of management and the needs of the
organization Managers just dont go out and haphazardly perform their
responsibilities Good managers discover how to master five basic functions
planning organizing staffing leading and controlling
A manager needs to be a good leader While a manager organizes and plans the good
leader must also inspire employees with a vision for the organization A manager
needs to be an effective communicator and liaison between employees customers
and other managers of the organization A manager needs to be an effective
negotiator When organizations are developing or undergoing change the manager is
often required to negotiate with competitors contractors suppliers and employees
A manager must act as a figurehead that reinforces the mission and vision of an
organization to employees customers and other stakeholders
Leadership has a direct cause and effect relationship upon organizations and their
success Leaders determine values culture change tolerance and employee
motivation They shape institutional strategies including their execution and
effectiveness Leaders can appear at any level of an institution and are not exclusive
to management Successful leaders do however have one thing in common They
influence those around them in order to reap maximum benefit from the
organizationrsquos resources including its most vital and expensive its people Libraries
9
require leadership just like business government and non-profit organizations
Whether a public special or academic library that libraryrsquos leaders directly affect
everything from patron experience to successfully executing stated missions
including resource allocation services offered and collection development strategies
In fact the influence of leaders and their effectiveness in moving people to a shared
vision can directly shape the libraryrsquos people its materials how patrons use or
interact with them and whether or not that experience is beneficial With leadership
potentially playing such a vital role in the success of information centers and patron
experiences it is useful to consider the different types of leaders and their potential
impact on libraries as organizations
Current leadership theories describe leaders based upon traits or how influence and
power are used to achieve objectives When using trait-based descriptions leaders
may be classified as autocratic democratic bureaucratic or charismatic If viewing
leadership from the perspective of the exchange of power and its utilization to secure
outcomes leaders are situational transactional or transformational Understanding
these different tropes can provide a vocabulary for discussion that can lead to
meaningful desired results It bears noting that not all leaders are created equal and
leadership quality may vary enormously across industries or simply within an
organization In addition identifying an individual leaderrsquos style is central to
evaluating leadership quality and effectiveness especially as it relates to
organizational goals Below is a brief examination of each common leadership style
listed above and their potential impact on a group as well as their relative usefulness
Leadership style impacts the organization by affecting employee morale
productivity decision-making speed and metrics Successful leaders carefully
analyze problems assess the skill level of subordinates consider alternatives and
make an informed choice By choosing the most appropriate leadership style for the
situation an effective leader provides a lasting impact Leaders establish a clear
distinction between subordinates and superiors
When leaders use a coaching style instead subordinates feel safer and encouraged to
focus on their own development which ultimately helps the company for the long
term by increasing employee morale retention and satisfaction A leader engages
10
with employees to figure out the best way to accomplish the companyrsquos strategic
goals This includes decreased errors minimized waste and increased customer
satisfaction Participative leaders run team-building exercises to promote cultural
awareness and diversity which can improve productivity by allowing the team to
recognize each otherrsquos strengths and value
13 SIGNIFICANT OF THE STUDY
There are a number of different styles of leadership and management that are
based on different theories The individuals style will be use based on a combination
of their beliefs values and preferences as well as the organizational culture and
norms which will encourage some styles and discourage others
Different motivational theories can directly impact an employeersquos
contribution to the overall success of an organization Additionally motivational
theories can influence the behaviors and leadership methods within an organization
The result of employee motivation combined with leadership theories will influence
employee satisfaction This article will review factors that are directly attributed to
employee satisfaction
According to Watkiss (2004) motivation is the way to drive person into
doing something Much of the driven are the thought of a potential reward or a
consequence of not doing something Motivation is the forces the people do
something this is a result of the individual needs being satisfied (or met) so that
individual has the inspiration to complete the task Motivation refersto the initiation
direction intensity and persistence of human behaviour Based on the definition of
Watkiss (2004) it can be concluded that the motivation is the idea and initiative to
encourage and drive the individual to do something or to performance better jobs
Ormrod (2003) stated that the main reason of existence for organizations is not
merely to survive but also to gain profit and the companies enable to competitive
11
weather in locally or globally In order to achieve these missions companies have to
satisfy the employees who are considered asa cornerstone in many companies Thus
the employees would have a high morale self-esteem and also feel comfortable
toward the place where they work in However it is hard to argue that a motivated
workplace means that the organizations would get high performance or maybe
would increase revenue However managers is necessary to take actions in order to
satisfy employees and thereby it is suppose to increase the employeersquos motivation
After increasing motivations the employees will work harder and feel that they are
responsible to achieve all targets and goals that ordered by supervisors In other
words mean that employees would be fell that the organization as belong to them
For an instance motivation in the education process can have many effects on
how students learn and their behaviour to the course matter (Ormrod 2003) It can
direct behaviour toward particular goals and lead to increased effort and energy
It also can help the organization involved in determining the level of it It is
to help the managers to find his or hers leadership styles and increases the leadership
qualities Leadership is a fundamental aspect of the human condition Leadership
today is more difficult and more necessary than before The health and growth of any
organization rises and falls on leadership Studying leadership will make us better
followers Leadership skills can be learned in a systematic and thorough way
14 BACKGROUND OF THE APPLE INC
Apple started in 1976 as a computer company In the last decade however
Apple has expanded into a very intricate company that specializes in much more than
just computers In 2001 Apple broke the barrier with the iPod eventually becoming
the dominant market leader in music players As well Apple joined the phone
industry in 2007 with the iPhone which has also been widely successful
12
Apple is a consumer goods company and therefore evaluating its value
requires understanding its products and consumers This can be very difficult
because Apple competes with many different companies throughout the different
industries it takes part in
Apple has established a unique reputation in the consumer electronics
industry One of the most unique things about Apple is that it has a very strong
customer base This is extremely important in understanding Apple
Apple is probably the most well-known company when it comes to the
making of technology that is cutting edge and something that everyone wants to have
in their possession Apple Computer first came to be a company in 1976 when Steve
Jobs and Steve Wozniak when they released the Apple I and was located in
Cupertino California These two young men dropped out of college and were often
viewed as outcasts in most of the places that they were at including schools which
could have been the reason that they dropped out of college As most people have
heard Apple really started in the basement or garage depending on who the person
talks to rather than at some expensive business location Which is perhaps the reason
so many people were first intrigued by the brand and could be the reason that the
computers were such a success they were created by guys that knew what they
wanted and passed this on to the rest of the world And what they wanted was
something that other people wanted as well
The first order that the two built is somewhat of an amazing feat that was the
beginning of the company After being introduced to one another they made a
working model of their computer and took it to a nearby computer store in order to
try to make it onto the market The owners of the store ordered fifty of the machine
that was to be fully assembled and ready to go which seemed to be an impossible
feat However they did succeed as they bartered and promised many IOUs to
companies to get the parts that they would need since they had no money to buy
these on their own They finished all fifty machines in thirty days and took them to
the store to sell which they received around five hundred dollars a piece for these
machines They were a hit with those that came to the store
Now Apple is a brand that most people automatically know all over the
world They are known for their innovative technology that is usually the first of its
kind on the market and something that all people love to own and make their lives a
bit easier with the advancements that they gave people The company continued to
13
stay on top of their game and improve upon their technology they produced such
things as the iMac which really did help to propel the company in the eyes of many
consumers
The first home computer with a GUI or graphical user interface was the
Apple Lisa The very first graphical user interface was developed by the Xerox
Corporation at their Palo Alto Research Center (PARC) in the 1970s Steve Jobs
visited PARC in 1979 (after buying Xerox stock) and was impressed and influenced
by the Xerox Alto the first computer ever with a graphical user interface Jobs
designed the new Apple Lisa based on the technology he saw at Xerox
With the 1984 Apple Macintosh Steve Jobs made sure developers created
software for the new Macintosh Computer Jobs figured that software was the way to
win the consumer over
14
CHAPTER 2
LITERATURE REVIEW
21 DEFINITION AND MOTIVATION THEORY
Motivation is internal and external factors that stimulate desire and energy in
people to be continually interested and committed to a job role or subject or to make
an effort to attain a goal
Motivation results from the interaction of both conscious and unconscious
factors such as the (1) intensity of desire or need (2) incentive or reward value of the
goal and (3) expectations of the individual and of his or her peers These factors are
the reasons one has for behaving a certain way An example is a student that spends
extra time studying for a test because he or she wants a better grade in the class
Motivation is also a feeling of enthusiasm or interest that makes you
determined to do something Motivation is the desire that fuels a person to do certain
things based on the wants and needs of a person If a person wishes to meet these
wants and needs then it necessitates him to motivate himself so that he can make
certain moves A person is unique and apart from another so his wants and needs
vary greatly from that of the other The same is true for the peoples levels of
motivation
The different wants and needs in every person vary in intensity based on the
focus goals and the total human psyche of the person This is why the motivation of
a person is unique despite having similar wants and needs with others
The decision to increase your motivation is the key to the bringing a greater
sense of it for yourself This can be done by putting greater focus on the things that
15
you want to achieve until you actually accomplish them The stronger your focus is
on the goal the greater the motivation will be
The truth of the matter is if you are unable to keep track of your goals it can
be generalized that you do not really desire to achieve it Motivation can come
naturally and no amount of inspirational talk will set you to action if you really are
not into taking the goal seriously
Setting goals that stir positive feelings within you are important to keep
yourself motivated Once you have found these focus yourself on being able to get a
hold of them There will be a lot of distractions so pick up at a comfortable pace and
make things happen
The definition of motivation involves the total understanding of the self
Receiving rewards is one reason for being motivated but beyond that is a set of
benefits that are more valuable than concrete rewards These can be enhanced work
output more productivity better work habits and an increased of understanding of
yourself
According to various theories motivation may be rooted in the basic need to
stay motivated in the face of challenges and negative people Setbacks and
unsupportive colleagues or friends will make you even more determined when you
know how to stay motivated avoid the criticism endless nagging and moaning of
those around you When you easily and effortlessly get things done you give people
little reason to criticize you In fact they are likely to give you more freedom to do
things your way start new projects with enthusiasm and stay motivated over time
When you can see things through to completion you will have renewed confidence in
your ability to succeed stop things getting any worse When you know how to be
highly motivated in a matter of seconds you can turn around situations you have
neglected in the past feel in charge of you life As you get more done with ease you
will have order where you used to have chaos You will know what you want and
feel compelled to move ahead and get it develop leadership skills and positively
affect those around you Your drive and enthusiasm will touch everyone you deal
with People will turn to you for leadership and guidance enjoy a more harmonious
home life Imagine hearing praise and gratitude for all the little things you get done
around the house You will enjoy a satisfying feeling of accomplishment at the end
of each evening eliminate problems while they are small You will deal with
potential problems and concerns sooner rather than later This habit alone will put
16
you back in control save money by getting things done on time You will eliminate
those late fees fines and charges that procrastinators waste their hard earned money
on put an end to regrets Become the kind of person who jumps on opportunities
And enjoy the excitement and passion you feel when you are giving 100
understand what motivates you and enjoy greater success When you discover your
unique motivation blueprint getting ahead will never be a mystery again You can
fire up your motivation engine whenever you choose to move ahead quickly in your
career When you can calmly and efficiently get your work done you position
yourself for more responsibility and a higher salary earn the respect of your boss and
colleagues As a dependable and productive member of the team people will
appreciate you and seek your valuable advice on important matters and Feel fantastic
about yourself As a motivated self-starter your self-esteem will soar you will
accomplish much more have greater success and live a full life
22 DEFINITION CONCEPT AND LEADERSHIP THEORY
In a research on leadership_(Stodgill(1974) has identified more than eleven
explanations on leadership which has different foundation Many definitions have
been identified by researchers for example Stoggil (1950) explained that leadership is
a process to influence people to achieve certain goals and target Tannembum amp
Massarik (1957) explained that A frame of reference Management
Science (October) 1-19t hellip)
Individuals are concerned not only with the absolute amounts of rewards they
receive for their efforts but also the praising from employer We lead when we
manage a football team or teach a classroom of children We lead our own children
when we are parents and we lead when we organize anything We certainly lead
when we manage projects or develop a new business We lead the moment we take
the first supervisory responsibility at work and we may lead even before we assume
official responsibility to do anything A vicar or preacher leads a congregation A
17
writer or visionary may lead when he or she puts pen to paper and creates a book or
poem or article which inspires and moves others to new thoughts and actions A
monarch and a president are both leaders So is a local councillor and so can be a
community fund-raiser A ruthless dictator is a leader So was Mother Theresa and
so was Mahatma Gandhi
We can find leadership in every sort of work and play and in every sort of
adventure and project regardless of scale and regardless of financial or official
authority And so given the many ways in which leadership operates it is no surprise
that leadership is so difficult to define and describe
Leadership is a process by which a person influences others to accomplish an
objective and directs the organization in a way that makes it more cohesive and
coherent Leaders carry out this process by applying their leadership attributes such
as beliefs values ethics character knowledge and skills
To inspire your workers into higher levels of teamwork there are certain
things you must be know and do These do not come naturally but are acquired
through continual work and study Good leaders are continually working and
studying to improve their leadership skills they are NOT resting on their laurels
The difference of staffsrsquo perceptions might be influenced by gender age
status academic qualifications work tenure educational level family background
interest and so on Itrsquos clear that the perceptions of staffs on their managerrsquos
leadership style can be influenced with so many factors and it plays an important role
is determining the climate success organization and the level of achievement of the
organization itself
23 PATH GOAL THEORY
The Path-Goal model is a theory based on specifying a leaders style or behavior that
best fits the employee and work environment in order to achieve goals (House
18
Mitchell 1974) The goal is to increase an employees motivation empowerment
and satisfaction so that they become productive members of the organization
Leadership concept that the subordinates accept a leaders behavior only so
far as they view it as resulting in immediate or future benefit Thus a leaders main
function is to clear a path to the realization of the subordinates goals he or she must
choose the behavior patterns that are most applicable in helping the subordinates get
what they want
Path-Goal is based on Vrooms (1964) expectancy theory in which an
individual will act in a certain way based on the expectation that the act will be
followed by a given outcome and on the attractiveness of that outcome to the
individual The path-goal theory was first introduced by Martin Evans (1970) and
then further developed by House (1971)
Leaders can take a strong or limited approach in these In clarifying the path
they may be directive or give vague hints In removing roadblocks they may scour
the path or help the follower move the bigger blocks In increasing rewards they
may give occasional encouragement or pave the way with gold
In fact leader should clarify the path so subordinates know which way to go
remove roadblocks that are stopping the things going there and Increasing the
rewards along the route There are four style of leadership which are supportive
directive participative and achievement-oriented leadership
Supportive leadership
Considering the needs of the follower showing concern for their welfare and
creating a friendly working environment This includes increasing the followers self-
esteem and making the job more interesting This approach is best when the work is
stressful boring or hazardous The leader make work pleasant for the workers by
showing concern for them and by being friendly and approachable It is most
effective in situations in which tasks and relationships are physically or
psychologically challenging Good relations are promoted with the group and
sensitivity to subordinates needs is shown
Directive Leadership
Telling followers what needs to be done and giving appropriate guidance
along the way This includes giving them schedules of specific work to be done at
19
specific times Rewards may also be increased as needed and role ambiguity
decreased (by telling them what they should be doing)
This may be used when the task is unstructured and complex and the follower
is inexperienced This increases the followers sense of security and control and
hence is appropriate to the situation
The leader informs her followers on what is expected of them such as telling
them what to do how to perform a task and scheduling and coordinating work It is
most effective when people are unsure about the task or when there is a lot of
uncertainty within the environment Specific advice is given to the group and ground
rules and structure are established For example clarifying expectations specifying
or assigning certain work tasks to be followed
Participative leadership
Consulting with followers and taking their ideas into account when making
decisions and taking particular actions This approach is best when the followers are
expert and their advice is both needed and they expect to be able to give it The
leaders consult with their followers by consulting with them before making a
decision on how to proceed It is most effective when subordinates are highly trained
and involved in their work Decision making is based on consultation with the group
and information is shared with the group
Achievement-oriented leadership
Setting challenging goals both in work and in self-improvement (and often
together) High standards are demonstrated and expected The leader shows faith in
the capabilities of the follower to succeed This approach is best when the task is
complex
The leader sets challenging goals for his followers expects them to perform
at their highest level and shows confidence in their ability to meet this expectation
It is most effective in professional work environments such as technical or
scientific or in achievement environments such as sales Challenging goals are set
and high performance is encouraged while confidence is shown in the groups ability
The path-goal theory by House(1971) also known as the path-goal theory of
leader effectiveness or the path-goal model is a leadership theory in the field
The original path-goal theory identifies achievement-oriented directive
participative and supportive leader behaviors
20
The directive path-goal clarifying leader behaviour refers to situations where
the leader lets followers know what is expected of them and tells them how to
perform their tasks
24 NEED FOR ACHIEVEMENT THEORY
Need for Achievement (n Ach) is the degree to which someone is motivated
to set and reach goals People with a high n Ach are usually driven to succeed for
internal reasons such as personal satisfaction rather than by external pressures
Personality trait characterized by an enduring and consistent concern with
setting and meeting high standards of achievement This need is influenced by
internal drive for action (intrinsic motivation) and the pressure exerted by the
expectations of others (extrinsic motivation) Measured by thematic appreciation
tests need for achievement motivates an individual to succeed in competition and to
excel in activities important to him or her
These individuals work hard to meet their goals and tend to take on tasks that
are moderately difficult to accomplish If they choose a goal that is too easy the
achievement is not very rewarding and if they chose something that is too difficult
success may not be obtainable Say someone with a high n Ach is just beginning to
set high standards for themselves in fitness They may aim to run a 5k (3-mile) race
but they would shy away from a longer race until they have become a more
experienced runner so they arenrsquot setting themselves up for failure
People high in N-Ach are characterized by a tendency to seek challenges and
a high degree of independence Their most satisfying is the recognition of their
achievements
21
25 DIRECTIVE LEADERSHIP STYLE
The directive leadership style is one of four leadership behaviours identified
by the path-goal theory of leadership Directive leadership is characterized by setting
clear objectives and rules for your subordinates and ensuring that your expectations
and directions are clearly defined and understood by your subordinates Directive
leadership may be advisable when subordinates are unskilled or inexperienced at a
complex task It may backfire if imposed upon highly skilled and experienced
employees who are extremely competent to perform the task
An instructional type of managerial style characterized by a leader who tells
subordinate staff what they are expected to do and how to perform the expected
tasks A directive leadership style might be helpful for a manager within a business
where their subordinate staff members have jobs that are not particularly specialized
and so they need more guidance to avoid uncertainty
Directive leadership is one of five models of leadership described by Bernard
Bass Directive leadership is a style of leading people in a business or project It is
probably the most common form of leadership existing in large businesses today It
is very common in traditional business and traditional cultures This style of
leadership consists of a manager or superior person directing subordinates to
complete or work on a task at hand The manager will tell the employee exactly what
to do and how to do it He or she will have specific standards and will demand that
they be met The manager leads with total authority The military is a good example
of directive leadership However in business it does not always work as well
Directive leadership does not allow an employee to reach their potential nor does it
allow the employee to express their independent thoughts or creativity
Directive leader is a leader who is very strict autocratic makes use of his
power of influence from his position to control reward and force the followers to
comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)
22
26 SUPPORTIVE LEADERSHIP STYLE
Supportive Leadership is one of the leadership styles found in path-goal
theory A supportive leader try to decrease employee stress and frustration in the
workplace This method is effective when your work tasks are dangerous tedious
and stressful but is not really effective if your work tasks are intrinsically motivating
because you dont need to be motivated to do the work
Supportive leadership is a kind of leadership where you listen to your
workers and help them out when they need help Supportive leadership is an opposite
of autocratic leadership and is much more successful in many fields of work But not
in all of course
The leadership style I use to follow is Supportive leadership because
according to me the followers are as important as task The goals can only be achieve
with the help of followers if followers are facing any problem either in their personal
life or under organization roof the affection of that problem can be clearly measured
from their task results Moreover I use self-made theory in my leadership which is
Get addict an achieve according to this a person can achieve anything but the
conditions is that the person must be addicted to it If followers are facing any
grievances they canrsquot be addicted towards achievement Supportive leader in my way
does not only mean handling grievances of followers but I call myself supportive
leader because I plan my tactics towards achieving a goal according to the followers
ability and skills moreover according to their willingness and motivation towards
work Supportive leadership is It leads people It doesnt drive them It involves
them It doesnt coerce them It never loses sight of the most important principle
governing any project involving human beings namely that people are more
important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive
leadership is working along with followers guiding them helping them instead of
working ahead of them Human beings are most important aspect of this type of
leadership According to me this leadership can be done effectively if leaders treat
followers as one who work with him rather work for him Being the basket ball
captain for two consecutive years I applied my leadership style and maintained a
team
23
Supportive leadership is a reference to a particular leadership style for
business As management styles became more complex in the 1970s and 1980s
theories began to grow up Businesses started looking not only at the techniques of
management but at the different types of leaders found in business and what
categories those leaders fell into By the 1990s concepts such as supportive
leadership had become widely accepted Supportive leadership is a naturally organic
and emotionally sensitive style like other styles it is especially useful in certain
circumstances but the company must adopt a culture that encourages such styles for
them to be effective
In supportive leadership the manager is not so interested in giving orders and
managing every detail as in giving employees the tools they need to work
themselves While delegation is a vital part of supportive leadership managers do
not simply assign tasks and then receive the results Instead they work through the
tasks with employees to improve skills and talent until the manager does not need to
worry about a task being done correctly and the employee is fully empowered in a
particular area
27 PARTICIPATIVE LEADERSHIP STYLE
Lewinrsquos study found that participative leadership also known as democratic
leadership is generally the most effective leadership style Democratic leaders offer
guidance to group members but they also participate in the group and allow input
from other group members In Lewinrsquos study children in this group were less
productive than the members of the authoritarian group but their contributions were
of a much higher quality
Participative leadership is a style of leadership that involves all members of a
team in identifying essential goals and developing procedures or strategies to reach
those goals From this perspective this leadership style can be seen as a leadership
style that relies heavily on the leader functioning as a facilitator rather than simply
24
issuing orders or making assignments This type of involved leadership style can be
utilized in business settings volunteer organizations and even in the function of the
home
Participative leaders encourage group members to participate but retain the
final say over the decision-making process Group members feel engaged in the
process and are more motivated and creative
One of the main benefits of participative leadership is that the process allows
for the development of additional leaders who can serve the organization at a later
date Because leaders who favor this style encourage active involvement on the part
of everyone on the team people often are able to express their creativity and
demonstrate abilities and talents that would not be made apparent otherwise The
discovery of these hidden assets help to benefit the work of the current team but also
alerts the organization to people within the team who should be provided with
opportunities to further develop some skill or ability for future use
One potential disadvantage of participate leadership is the time factor This
leadership style does often involve the need for more time before action is taken
This is only natural since the very nature of this leadership style means allowing
input from every member of the team However the extra time necessary for this
process often leads to decisions that ultimately benefit everyone to a greater degree
than faster decisions that are more limited in scope
Participative leadership also expands the range of possibilities for the team
When leadership styles that essentially leave all the direction and decision making in
the hands of one individual it is much more difficult to see a given approach from
several different angles When the leadership style encourages others to be involved
in the decision making process a given course of action can be approached from a
variety of perceptions This can often point out strengths or weaknesses to the
approach that would have gone unobserved and thus unresolved without this type of
participatory brainstorming and decision making
Effective participative leadership allows the talents and skills of all the team
members to be utilized in arriving at decisions and taking courses of action While
the team leader is usually still responsible for making the final decision this sharing
of functions within the team provide the perfect environment for everyone to provide
input that has the potential to make that final decision more well-rounded and
ultimately profitable for the company as a whole
25
28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE
Management which sets challenging goals assists in training emphasizes
improvement and expects the highest levels of performance
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
Achievement-oriented leaders always learn They always take risk They
never gamble (There is a difference) They always teach and mentor others They
understand that failure to adapt and change means death and destruction on a
competitive battlefield Either products are always changing or consumers are
changing so businesses must adapt or dieAchievement -oriented leaders put the
right people on the bus and go to great lengths to keep them there They never
change the deal with their employees (except to make it sweeter) They share
success They set stretch goals and achieve them It is fascinating to watch those
leaders work with their teams They are unstoppable
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
26
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION
There are a number of different styles of leadership and management that are
based on different theories The individuals style will be use based on a combination
of their beliefs values and preferences as well as the organizational culture and
norms which will encourage some styles and discourage others
Idealized influence describes managers who are exemplary role models for
associates Managers with idealized influence can be trusted and respected by
associates to make good decisions for the organization Intellectual Stimulation
describes managers who encourage innovation and creativity through challenging the
normal beliefs or views of a group Managers with intellectual stimulation promote
critical thinking and problem solving to make improvement of organization
performance
Inspirational motivation describes managers who motivate associates to
commit to the vision of the organization Managers with inspirational motivation
encourage team spirit to reach goals of increased revenue and market growth for the
organization Individual consideration describes managers who act as coaches and
advisors to the associates Managers with individual consideration encourage
associates to reach goals that help both the associates and the organization
27
CHAPTER 3
METHODOLOGY
31 RESEARCH DESIGN
A research design encompasses the methodology and procedures employed to
conduct scientific research The design of a study defines the study type (descriptive
correlational semi-experimental experimental review meta-analytic) and sub-type
(eg descriptive-longitudinal case study) research question hypotheses
independent and dependent variables experimental design and if applicable data
collection methods and a statistical analysis plan
The research design is also the framework for conducting the marketing
research project that clarified the necessary procedure in order to obtain the
information needed to solve all the marketing problem
In order to collect as much data as possible a combination of descriptive and
analytical research designs based on result from the questionnaire observation and
interview were used by the researcher to analyses the influence of leader on
competitive market concept of motivation in organization and the ways that human
performances on a job can be link with ability and motivation in Apple Inc
The method has been used is to distribute the questionnaire throughout the
staff in order to collect a better result The reason for choosing this method is
28
because this is the most effectives way to study the relationship between leadership
style and motivational level The raw data was analyze according to the research
objectives
32 POPULATION AND SAMPLING TECHNIQUE
The population of this study are all the staff from Apple Inc The population
chosen consider those who have had experiences working in such a high
technological company like Apple Inc The Sampling technique used in this research
was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the
south of Ireland
Figure 31 Required Sample Size
29
CHAPTER 4
RESEARCH FINDING
A questionnaire is a means of eliciting the feelings beliefs experiences
perceptions or attitudes of some sample of individuals As a data collecting
instrument it could be structured or unstructured
The questionnaire is most frequently a very concise preplanned set of
questions designed to yield specific information to meet a particular need for
research information about a pertinent topic The research information is attained
from respondents normally from a related interest area The dictionary definition
gives a clearer definition A questionnaire is a written or printed form used in
gathering information on some subject or subjects consisting of a list of questions to
be submitted to one or more persons
The method of questionnaire have some advantages of in Economy - Expense
and time involved in training interviewers and sending them to interview are reduced
by using questionnaires Uniformity of questions - Each respondent receives the
same set of questions phrased in exactly the same way Questionnaires may
therefore yield data more comparable than information obtained through an
interview Standardization - If the questions are highly structured and the conditions
under which they are answered are controlled then the questionnaire could become
standardized The disadvantages of questionnaire are respondentrsquos motivation is
difficult to assess affecting the validity of response
30
41 RESPONSE RATE
The laminated random sampling technique was used and a total of 100
samples size were selected out of 100 populations 100 questionnaires were received
that is representing 90 of response rate The sample size was reasonable and
beyond the target that we set early and exceed our expectation This is to allow
further analysis that was surpass the demand
42 DESCRIPTIVE DEMOGRAPHIC PROFILE
The demographic profile is in Table 41 The distribution of respondents
includes 65 male and 35 female The age of respondents was from below 30
years 35 45 between 30 to 40 years 20 between 40 to 50 years While for
years of experience 30 out of the 50 respondents that we carried out for
questionnaire have less than 5 years of experience 30 between 6 to 10 years 28
between 11 to 15 years and 12 have more than 16 years of experience
For the level of education 45 stand for those who have SPMMCEOthers 30 of
the respondents have STPMHSEDIPLOMA 18 of the respondents have degree
and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of
them are single 38 of the respondents are married and only 20 of them are
widowed
Demographic
Items
Frequency Percentage ()
Gender
Male 65 65
Female 35 35
31
Age
lt30 35 35
31-40 45 45
41-50 20 20
Length of Service
lt5 30 30
6-10 30 30
10-15 28 28
gt16 12 12
Education
SPMMCE 45 45
STPMHSE
DIPLOMA
30 30
Degree 18 18
Masterrsquos Degree 7 7
Status
Single 42 42
Married 38 38
Widowed 20 20
Table 41 Demographic Profile
43 DESCRIPTIVE ANALYSIS
32
Design of minimum maximum mean and standard deviation of each item
can be refer rend to the table 42 below Based on the table it reveals that the
minimum value for the directive leadership style is 1 and maximum is 5 In term of
mean and standard deviation of the directive leadership style are 257 413 1144
and 1336 respectively
For supportive leadership style the minimum mean will be 334 and the
highest are 444 For standard deviation is 0991 and 1386 respectively
For minimum value for participative leadership style will be 1 and the
maximum is 5 in addition to that the mean and standard deviation of the variable is
between 367 to 444 and 367 and 1040 and 1264 respectively
The achievement oriented leadership style the mean and standard deviation
of the variable is between 349 to 413 and 1021 to 1165
For motivation achievement based on individual perception the minimum
values of variable range from 1 to 2 and the maximum variable is 5 Mean and
standard deviation of the variable is between 253 to 459 and 0906 to 1335
Variableconstruct Mean Std Deviation
Directive 358 1145
1 He has the final word in the office
matters
373 1336
2 He emphasizes that all rules and
regulations
257 1144
3 He give clear explanations of what is
expected of other
365 1224
4 He give subordinates explicit
instructions for how to do their work
413 1246
5 He show interest in subordinatesrsquo
personal concerns
382 1306
Supportive 383 1190
1 He often mingle with the staff 373 1386
2 He often spent time as necessary to 444 0991
33
hear complaint from staff
3 Providing guidance without pressure
is the
key to being a good leader
362 1259
4 As a rule leaders should allow
subordinates
to appraise their own work
334 1072
5 Leaders should give subordinates
complete
freedom to solve problems on their own
401 1240
Participative 408 1110
1 He is very responsive and easy to be
invited to discuss
367 1264
2 He easily understood 413 1105
3 When things go wrong and he need to
create a strategy to keep a project or process
running on schedule he call a meeting to get his
employees advice
433 1046
4 To get information out He send it by
email memos or voice mail very rarely is a
meeting called His employees are then
expected to act upon the information
384 1040
5 He want to create an environment
where the employees take ownership of the
project I allow them to participate in the
decision making process
444 1096
Achievement Oriented 387 1103
1 He determines the duties of staff 391 1113
2 He describes the conditions and tasks
and clearly what is expected
349 1021
3 He explain the level of performance 382 1165
34
that is expected of subordinates
4 He give vague explanations of what is
expected of subordinates on the job
413 1107
5 He consistently set challenging goals
for subordinates to attain
401 1110
Motivation Level 345 1178
1 1 I feel annoyed when thinking about
the things I would like to do new work
459 0906
2 I am ambitious in my career 288 1233
3 I am energized when
people count on me for ideas
439 0947
4 When involved in group projects my
team membersrsquo problems are my problems
301 1211
5 I find pleasure in recognizing and
celebrating the accomplishments of others
290 1125
6 As a practice I ask people
challenging questions when we are working on
projects together
301 1211
7 I take delight in complimenting
people I work with when progress is made
411 1190
8 I find it easy to be the cheerleader for
others when times are good and when times are
bad
382 1179
9 Team accomplishment is more
important to me than my own personal
accomplishments
321 1327
10 When involved in group projects I
am inclined to let my ideas be known
253 1335
Table 42 leadership style
35
44 RELIABILITY ANALYSIS
According to Hinton (2004) recommended four cut-off points for steadiness
which includes outstanding reliability (090 and above) high reliability (070 ndash 090)
moderate reliability (050 ndash 070) and low reliability (050 and below)
000 050 Low Reliability
050 070 Moderate Reliability
070 090 High Reliability
090 100 Outstanding
Reliability
Table 43 Reliability Analysis
Based on table 43 there are five constructs directive supportive
participative achievement-oriented and motivation level shown Cronbachrsquos Alpha
values of 0865 0914 0970 0974 and 0883 respectively None of constructs
confirm low reliability The high Cronbachrsquos Alpa values for all establish contain
that they are inwardly uniform That means all element of each establishes are
measuring the identical content creation In the nutshell the higher the Cronbachrsquos
Alpha value of a construct the higher the reliability is of measuring the same
construct
Const
ructs
Sample
Size(n)
No
of Items
Cronbachrsquos
Alpha (a)
Type
Direc 100 5 0865 High Reliability
36
tive
Supp
ortive
100 5 0914 Outstanding
Reliability
Partic
ipative
100 5 0970 Outstanding
Reliability
Achi
evement
100 5 0974 Outstanding
Reliability
Level
of Staff
Motivation
100 10 0883 Outstanding
Reliability
Table 44 Reliability Test
45 CORRELATION MATRIX
Correlation analysis was used to conclude and decide relationships between
two variables measured Toward this end Pearson correlation test was used to
diagnose whether leadership styles and motivation level are relevant to each other
Table 44 presents the correlation matrix results
Table 44 shows the relation of independent variables with motivation level
For finding the relation significant level plt 005 and plt 001were chosen
The value of correlation coefficient r for directive leadership style is 0356
with plt 005 which show a moderate relationship with the level of staff motivation
It is found that the value of correlation coefficient r for supportive leadership
style is 0369 with plt 001 show a strong relationship with the level of staff
motivation
Participative leadership style carry correlation coefficient value r of 035 2
with plt 005 which show a moderate relationship with the level of staff motivation
For achievement oriented leadership style the coefficient valuer is 0430
with plt 001 which show a strong relationship with the level of staff motivation
37
Correlation is significant at the 001 level (1-tailed)
Correlation is significant at the 005 level (1-tailed)
Constructs Directive Supportive Participative Achievement Motivation
() () () ()
Directive 1 0691 0717 0799 0356
0000 0000 0000 0012
() () ()
Supportive 1 0877 0676 0369
0000 0000 0009
() ()
Participative 1 0736 0352
0000 0012
()
Achievemen
t
1 0430
0022
Motivation 1
Table 45 Correlation between leadership styles and the level of staff
motivation
46 REGRESSION ANALYSIS
In this study multiple regression analysis was applied Each variable from
factor scores were used in the analysis Table 45 shows the results of multiple
regression analysis of the research The findings showed that leadership styles were
not significant and negatively correlate with level of motivation of staff The R2 =
38
0184 indicates that 1840 of the variance in variable level of motivation of the
staff (dependent variable) can be explained by leadership styles
Beta coefficient the achievement oriented has the highest B β =0225
followed by supportive leadership style β = 0111 directive β =0024 and the lowest
is participative leadership style is β = - 0003That means one unit increase in
directive leadership style will lead to 0024 increase in the level of motivation for
supportive leadership style one unit increase will lead to 00111 increase in the level
of motivation one unit increase in participative will lead to -0003 change in the
level of motivation of staff and one unit increase in achievement oriented will lead
to 0225 increase to the level of motivation of staff The findings explain that the
components of the leadership styles do not explain the level of motivation of the
staff
Instruction
R2=0184
Adjusted R2=0103 F= 2499 p lt 005
Dependent Variable Level of staff Motivation
Unstandardised
Coefficients
Standardise
d
Coefficient
Model B Std Error Beta t Sig
(Constant) 2268 0446 5430 0000
Total Score Directive 0024 0186 0031 0144 0984
Total Score Supportive 0101 0177 0161 0691 0585
Total Score Participative -0003 0191 -0055 -0020 1082
Total Score Achievement 0225 0170 0312 1456 0210
39
Table 46 Multiple Regression Analysis (n=50)
40
Chapter 5
CONCLUSION AND RECOMMENDATION
51 INTRODUCTION
This chapter target to discuss the outcome shown in the previous chapters by
setting against them with those finding principles and earlier investigation in the
common field Moreover the investigationrsquos confines and recommendations for the
future research and practice are shown in this chapter
52 DISCUSSION OF FINDING
The objectives of this investigation were to determine the relationship
between leadership style and motivation level It is a study of Apple Incorporation
The outcome of this investigation gives that the leadership styles are supported to the
level of staff motivation The independents variables had correlation with the level of
the staff motivation that is illustrated in Table 42 in the preceding chapter
Based on the analysis of the research (Sample the leadership styles of the
manager of the Apple Incorporation) is significant with the leadership style which
has been practiced by Chief Executive Officer of Apple Incorporation in the District
41
of Johor Bahru Johor James Liow 1992) Analysis from the research found that the
most dominant leadership is achievement oriented followed by supportive directive
participative and achievement oriented
In discussing the results the researchers prefer to discuss each hypothesis
separately in order to get an accurate and complete perceptive of the relationship
between leadership style and motivation level
The results revealed that the respondents perceived the all four leadership
styles of the manager have relation with their level of motivation towards their jobs
Furthermore the results revealed that there is significant relationship between
leadership style and motivation level
What is remarkable here is that this findings correlates strongly with the
arguments that say that relationship between leadership style and motivation level
can be both influential and no influential with staffrsquos motivation and his or her
leadership styles depends on his or her choice of the style that suits the situation or
the company
For example the researchers of University Malaya claimed that the
leadership styles of leader had relationship with staffrsquos motivation but depending on
their jobs according to the job description and the organizational chart that informs
employees what when and how tasks should be done
53 LIMITATION OF STUDY
One of the limitations in research includes lack of adequate information on a
particular subject Research equipments are very hard or expensive to acquire leading
to formulation mere assumptions Another hindrance is poor or inaccessibility to the
region of study
Some of the limitations of doing a research include access of information
availability of enough resources and time management The availability of experts in
42
editing and guidance may also be minimal where support from friends or
organisation may not be enough
The limitations of the study are those characteristics of design or
methodology that impacted or influenced the application or interpretation of the
results of your study They are the constraints on generalizability and utility of
findings that are the result of the ways in which you chose to design the study andor
the method used to establish internal and external validity
Another limitation related to building the evidence about ldquosurvival of
consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin
spiritrdquo Not knowing all of your extended family members limits your ability to
verify statements communicated by the Medium When information related to a
discarnate is not verified this result could be related to the sitterrsquos limitations but it
may also be related to the Medium These challenges however highlight the
limitations of spirit communication and in general further highlights the complexity
of studying the ldquoA study of Apple Incorporationrdquo
Limitations in research methods vary depending on the type of method used
and how it was conducted They include language barriers you might want to do a
research on something that is in a language which you do not understand and the
production of a translator is not available You might also be short of the research
materials and others are not immediately available among others
Limitations are influences that the researcher cannot control They are the
shortcomings conditions or influences that cannot be controlled by the researcher
that place restrictions on your methodology and conclusions Any limitations that
might influence the results should be mentioned
54 SUGGESTIONS FOR FUTURE RESEARCH
From this research the researcher recommends a several means that could be
taken to improve staffrsquos motivation by concentrating on leadership styles
43
According to Marketing minds (2012) Apple Inc uses the Apple brand to
compete across several highly competitive markets including the personal computer
industry with its Macintosh line of computerslaptops and related software the
consumer electronics industry with products such as the iPod digital music
distribution through iTunes Music Store the smart phone market with the Apple
iPhone magazine book games and applications publishing via the AppsStore for
iPhone and the iPad tablet computing device and movie and TV content distribution
with Apple TV The company is also establishing a very strong marketing presence
relative to the rival (Google) in the advertising market via its business Apps and iAd
network Steve Jobs the co-Founder of Apple described the company as being a
mobile devices company largest in the world as their revenues are bigger than
Nokia Samsung or Sonys mobile devices business
The story started two months ago when Google released its first smart phone
This new smart phone made by a Taiwanese company called HTC and the phone
called Nexus One After three weeks Apple Company said is going to sue the
manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC
The company which has been releasing iPhone since 2007 believes that HTC
illegally used 20 patents of Apple These patents are related to user interface
architecture and hardware of iPhone Apple Company filed a lawsuit in US District
Court in Delaware and an objection presented to the International Trade Commission
in USA too
In response to these accusations made by Apple Company against HTC
company The HTC denied Applersquos allegations and declared to fight the suit In other
response HTC said it has been making phones for a far longer time than Apple
including a touch screen device called the XDA that predates the iPhone by about 5
years
Implications
The implications here appear to be that HTCrsquos technological primary somehow goes
against Applersquos claims that the company violated 20 of its patents And while itrsquos
certainly possible that that might be the case itrsquos hard to accept that argument
without a list of patents to back it up
Patents
44
Here some of the patents that Apple Company accusing HTC Company used them
for its new Nexus phone manufactured for Google They are Multi-touch Screen
Multifinger gestures device integration and multitasking accelerometer patents
What is Android Android is a software installed in the mobile devices that includes
an operating system middleware and key applications The Android SDK provides
the tools and APIs necessary to begin developing applications on the Android
platform using the Java programming language
Terminology
Today in the market consumer have a lot of options for every product
whether it be an IT product or Home PCs or consumer durables or a FMCG product
This study may be helpful for company to know about the factors affecting the
consumer behavior and patterns of the consumer It may also be helpful to know the
specific requirement of customer so that the customer can be easily satisfied
Moreover this study helps to know the buying habits and patterns of customer The
study will help the company to understand the relationship that a consumer have with
their Apple product It will help to ascertain the reason which makes the undisputed
leader in almost every segment in which they operate
All Apple Professional Development facilitators are educators themselves
That gives them a unique view they know whatrsquos important in the classroom so they
can ensure that you learn about your Apple products and how they can best serve you
and your students We have created workshops in the following categories
These curriculum-focused workshops help teachers apply their skills with
Apple products to specific areas and disciplines to produce effective personal
learning for their students
Focused on technology skills these foundational workshops help teachers
become confident and comfortable integrating Apple products into their teaching
strategies
These workshops for school leaders and Education decision-makers focus on
issues important to success such as visioning and planning
Our research investigated the role of social norms in an extended theory of
planned behavior (TPB) in the explanation of prostatecolorectal cancer screening
(CS) intention and the prediction of CS uptake among men
45
Apple is well known for giving its customers things that they need but didnt
know they needed until the product shipped In that spirit Apple is in a unique
position to make further gains with that philosophy especially as other companies
pull back reduce RampD or get out of some markets completely
I written before about how Apples financial position gives it a unique
competitive advantage over the competition That discussion pointed to how Apple
can pay cash for components get to the front of supplier delivery schedules then
through volume drive prices down putting extreme price pressure on the
competition while they develop the next generation with RampD dollars
Even as Apple does this they are mindful of their brand Selling cheap
products doesnt sit well with Apple and they definitely dont want to undercut or
cannibalize other product lines
So if one asks the question about what Apple can deliver in a time when
customers are watching every penny its silly to envision a cheaper stripped down
version of a product thats already doing well Instead as Apple ponders how to
deliver new products to cost conscious customers the company tends to think about
holes in the market that can be exploited with their technology -- but which dont
undercut current products
There are other considerations as well For example the iPod touch doesnt
have a camera or an FM radio Other than the CPU it doesnt radiate and can
therefore be used in corporate or government environments that would otherwise
forbid a device that could be a security concern Our fantasies often neglect to
consider such things Because people expect to use their iPhone anywhere that
device has a different set of design constraints
Availability of multi-modal logistics services has been introduced and
occupational safety and health management system elaborated The DTPB can
provide a useful framework for evaluating interventions to increase logisticians
motivations to safety performance The overriding aim of this study was to design
and pilot test a questionnaire for subsequent use in a large-scale survey This study
describes the early stages of a research questionnaire development and a pilot study
The main results of this pilot study that the questionnaire proved to be reliable and
the analysis although preliminary provided strong support for the predictive power
of the DTPB The evaluation led to minor changes in the questionnaire Currently
46
the relevant literature surrounding the DTPB reveals a lack of research that utilizes
empirically validated theories in the field of logistics safety There is therefore a need
to consider more practical issues that emerge when applying the theory As is often
the case with the DTPB questionnaire the participants thought the questionnaire was
rather long This is important given that lengthy questionnaires can impact on data
quality through reduced completion rates due to factors such as lowered participant
motivation The length of the questionnaire could be accommodated thereby
encouraging participation Another comment levied at the DTPB questionnaire is that
it appears rather repetitive Indeed responses received in the present context included
wersquove answered that already Alternatively it may be better to group the outcomes
and behavioural belief statements and address the issue of similarity
Although the key purpose of this study was to develop and pilot a
questionnaire and not to generalize its findings it is of interest to note that the
occupational doctors advice has significant relationship to safety performance One
possible reason is that occupational safety and health information is not easily
available thereby increasing the reliance of the workers on the occupational doctors
advice This finding together with the significant influence of peer culture within the
DTPB framework would seem to strengthen the view that increasing exposure of
logisticians to occupational safety and health may encourage more positive
subjective norms and implies that contact with occupational doctors may encourage
the logisticians to work safely
Deeper interpretation suggests that peers causal attributions regarding safety
performance in their workplace may exert a comparatively strong influence over
logisticians991257 safety It also adds weight to the suggestion that occupational safety
and health training should form part of the logistics company991257s annual training plan
and as such supports the view that occupational safety and health intervention
programmes are required
He findings from questionnaire pilot test seem to corroborate previous
research by suggesting that subjective norms is a key issue to be addressed in any
occupational safety and programme as is the case of the logistics sector The result is
in line with the results reported by Hamilton and White Paris and Van den Broucke
and Fogarty and Shaw who found subjective norms to be important in affecting
adoption of a system As such it would seem that efforts should be made to enhance
knowledge and in particular to highlight the benefits of safety performance for both
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
7
Although Zappos has over 1300 employees the company has been able to
maintain a relatively flat organizational structure and prides itself on its extreme
transparency In an exceptionally detailed and lengthy letter to employees Hsieh
spelled out what the new partnership with Amazon would mean for the company
what would change and more important what would remain the same As a result of
this type of company structure individuals have more freedom which can lead to
greater satisfaction
The topic of motivation plays a central role in the field of management as it
is one of the most popular management topics Motivation derives from the Latin
word for movement and it has been widely acknowledged as a critical determinant
of our behavior Motivation affects how and to what extent we utilize our skills and
abilities Unmotivated employees are less willing to be cooperative and supportive
and they may decrease work effort time on the job productivity and performance
Thus we need to motivate employees to boost productivity Jeff Taylor founder of
Monstercom said that to be successful you have to be able to motivate others To
this end researchers are studying the factors that energize direct and sustain work-
related behavior and you will learn about their motivation theories in this chapter
Despite their difficulties because they canrsquot simply buy motivation
organizations are designing incentive systems to motivate employees Self-
motivation is one of the most important skills companies look for when hiring Thus
your ability to motivate yourself and others is critical to your career success and the
goal of this chapter is to increase your ability to do so
Based on the expiratory study done by most of the staff they consented with
the statement that the level of motivation is equivalent with the leadership styles of
the mangers
Be a yardstick of quality Some people arent used to an environment where
excellence is expected by Steve Jobs
8
12 PROBLEM STATEMENT
Motivation is defined as the process that initiates guides and maintains goal-oriented
behaviors Motivation is what causes us to act whether it is getting a glass of water
to reduce thirst or reading a book to gain knowledge The act or process of giving
someone a reason for doing something and it is also called as the act or process of
motivating someone Motivation is a desire or willingness to do something
enthusiasm It is a force or influence that causes someone to do something There are
three major components to motivation activation persistence and intensity
All levels of management perform these functions but the amount of time a manager
spends on each function depends on the level of management and the needs of the
organization Managers just dont go out and haphazardly perform their
responsibilities Good managers discover how to master five basic functions
planning organizing staffing leading and controlling
A manager needs to be a good leader While a manager organizes and plans the good
leader must also inspire employees with a vision for the organization A manager
needs to be an effective communicator and liaison between employees customers
and other managers of the organization A manager needs to be an effective
negotiator When organizations are developing or undergoing change the manager is
often required to negotiate with competitors contractors suppliers and employees
A manager must act as a figurehead that reinforces the mission and vision of an
organization to employees customers and other stakeholders
Leadership has a direct cause and effect relationship upon organizations and their
success Leaders determine values culture change tolerance and employee
motivation They shape institutional strategies including their execution and
effectiveness Leaders can appear at any level of an institution and are not exclusive
to management Successful leaders do however have one thing in common They
influence those around them in order to reap maximum benefit from the
organizationrsquos resources including its most vital and expensive its people Libraries
9
require leadership just like business government and non-profit organizations
Whether a public special or academic library that libraryrsquos leaders directly affect
everything from patron experience to successfully executing stated missions
including resource allocation services offered and collection development strategies
In fact the influence of leaders and their effectiveness in moving people to a shared
vision can directly shape the libraryrsquos people its materials how patrons use or
interact with them and whether or not that experience is beneficial With leadership
potentially playing such a vital role in the success of information centers and patron
experiences it is useful to consider the different types of leaders and their potential
impact on libraries as organizations
Current leadership theories describe leaders based upon traits or how influence and
power are used to achieve objectives When using trait-based descriptions leaders
may be classified as autocratic democratic bureaucratic or charismatic If viewing
leadership from the perspective of the exchange of power and its utilization to secure
outcomes leaders are situational transactional or transformational Understanding
these different tropes can provide a vocabulary for discussion that can lead to
meaningful desired results It bears noting that not all leaders are created equal and
leadership quality may vary enormously across industries or simply within an
organization In addition identifying an individual leaderrsquos style is central to
evaluating leadership quality and effectiveness especially as it relates to
organizational goals Below is a brief examination of each common leadership style
listed above and their potential impact on a group as well as their relative usefulness
Leadership style impacts the organization by affecting employee morale
productivity decision-making speed and metrics Successful leaders carefully
analyze problems assess the skill level of subordinates consider alternatives and
make an informed choice By choosing the most appropriate leadership style for the
situation an effective leader provides a lasting impact Leaders establish a clear
distinction between subordinates and superiors
When leaders use a coaching style instead subordinates feel safer and encouraged to
focus on their own development which ultimately helps the company for the long
term by increasing employee morale retention and satisfaction A leader engages
10
with employees to figure out the best way to accomplish the companyrsquos strategic
goals This includes decreased errors minimized waste and increased customer
satisfaction Participative leaders run team-building exercises to promote cultural
awareness and diversity which can improve productivity by allowing the team to
recognize each otherrsquos strengths and value
13 SIGNIFICANT OF THE STUDY
There are a number of different styles of leadership and management that are
based on different theories The individuals style will be use based on a combination
of their beliefs values and preferences as well as the organizational culture and
norms which will encourage some styles and discourage others
Different motivational theories can directly impact an employeersquos
contribution to the overall success of an organization Additionally motivational
theories can influence the behaviors and leadership methods within an organization
The result of employee motivation combined with leadership theories will influence
employee satisfaction This article will review factors that are directly attributed to
employee satisfaction
According to Watkiss (2004) motivation is the way to drive person into
doing something Much of the driven are the thought of a potential reward or a
consequence of not doing something Motivation is the forces the people do
something this is a result of the individual needs being satisfied (or met) so that
individual has the inspiration to complete the task Motivation refersto the initiation
direction intensity and persistence of human behaviour Based on the definition of
Watkiss (2004) it can be concluded that the motivation is the idea and initiative to
encourage and drive the individual to do something or to performance better jobs
Ormrod (2003) stated that the main reason of existence for organizations is not
merely to survive but also to gain profit and the companies enable to competitive
11
weather in locally or globally In order to achieve these missions companies have to
satisfy the employees who are considered asa cornerstone in many companies Thus
the employees would have a high morale self-esteem and also feel comfortable
toward the place where they work in However it is hard to argue that a motivated
workplace means that the organizations would get high performance or maybe
would increase revenue However managers is necessary to take actions in order to
satisfy employees and thereby it is suppose to increase the employeersquos motivation
After increasing motivations the employees will work harder and feel that they are
responsible to achieve all targets and goals that ordered by supervisors In other
words mean that employees would be fell that the organization as belong to them
For an instance motivation in the education process can have many effects on
how students learn and their behaviour to the course matter (Ormrod 2003) It can
direct behaviour toward particular goals and lead to increased effort and energy
It also can help the organization involved in determining the level of it It is
to help the managers to find his or hers leadership styles and increases the leadership
qualities Leadership is a fundamental aspect of the human condition Leadership
today is more difficult and more necessary than before The health and growth of any
organization rises and falls on leadership Studying leadership will make us better
followers Leadership skills can be learned in a systematic and thorough way
14 BACKGROUND OF THE APPLE INC
Apple started in 1976 as a computer company In the last decade however
Apple has expanded into a very intricate company that specializes in much more than
just computers In 2001 Apple broke the barrier with the iPod eventually becoming
the dominant market leader in music players As well Apple joined the phone
industry in 2007 with the iPhone which has also been widely successful
12
Apple is a consumer goods company and therefore evaluating its value
requires understanding its products and consumers This can be very difficult
because Apple competes with many different companies throughout the different
industries it takes part in
Apple has established a unique reputation in the consumer electronics
industry One of the most unique things about Apple is that it has a very strong
customer base This is extremely important in understanding Apple
Apple is probably the most well-known company when it comes to the
making of technology that is cutting edge and something that everyone wants to have
in their possession Apple Computer first came to be a company in 1976 when Steve
Jobs and Steve Wozniak when they released the Apple I and was located in
Cupertino California These two young men dropped out of college and were often
viewed as outcasts in most of the places that they were at including schools which
could have been the reason that they dropped out of college As most people have
heard Apple really started in the basement or garage depending on who the person
talks to rather than at some expensive business location Which is perhaps the reason
so many people were first intrigued by the brand and could be the reason that the
computers were such a success they were created by guys that knew what they
wanted and passed this on to the rest of the world And what they wanted was
something that other people wanted as well
The first order that the two built is somewhat of an amazing feat that was the
beginning of the company After being introduced to one another they made a
working model of their computer and took it to a nearby computer store in order to
try to make it onto the market The owners of the store ordered fifty of the machine
that was to be fully assembled and ready to go which seemed to be an impossible
feat However they did succeed as they bartered and promised many IOUs to
companies to get the parts that they would need since they had no money to buy
these on their own They finished all fifty machines in thirty days and took them to
the store to sell which they received around five hundred dollars a piece for these
machines They were a hit with those that came to the store
Now Apple is a brand that most people automatically know all over the
world They are known for their innovative technology that is usually the first of its
kind on the market and something that all people love to own and make their lives a
bit easier with the advancements that they gave people The company continued to
13
stay on top of their game and improve upon their technology they produced such
things as the iMac which really did help to propel the company in the eyes of many
consumers
The first home computer with a GUI or graphical user interface was the
Apple Lisa The very first graphical user interface was developed by the Xerox
Corporation at their Palo Alto Research Center (PARC) in the 1970s Steve Jobs
visited PARC in 1979 (after buying Xerox stock) and was impressed and influenced
by the Xerox Alto the first computer ever with a graphical user interface Jobs
designed the new Apple Lisa based on the technology he saw at Xerox
With the 1984 Apple Macintosh Steve Jobs made sure developers created
software for the new Macintosh Computer Jobs figured that software was the way to
win the consumer over
14
CHAPTER 2
LITERATURE REVIEW
21 DEFINITION AND MOTIVATION THEORY
Motivation is internal and external factors that stimulate desire and energy in
people to be continually interested and committed to a job role or subject or to make
an effort to attain a goal
Motivation results from the interaction of both conscious and unconscious
factors such as the (1) intensity of desire or need (2) incentive or reward value of the
goal and (3) expectations of the individual and of his or her peers These factors are
the reasons one has for behaving a certain way An example is a student that spends
extra time studying for a test because he or she wants a better grade in the class
Motivation is also a feeling of enthusiasm or interest that makes you
determined to do something Motivation is the desire that fuels a person to do certain
things based on the wants and needs of a person If a person wishes to meet these
wants and needs then it necessitates him to motivate himself so that he can make
certain moves A person is unique and apart from another so his wants and needs
vary greatly from that of the other The same is true for the peoples levels of
motivation
The different wants and needs in every person vary in intensity based on the
focus goals and the total human psyche of the person This is why the motivation of
a person is unique despite having similar wants and needs with others
The decision to increase your motivation is the key to the bringing a greater
sense of it for yourself This can be done by putting greater focus on the things that
15
you want to achieve until you actually accomplish them The stronger your focus is
on the goal the greater the motivation will be
The truth of the matter is if you are unable to keep track of your goals it can
be generalized that you do not really desire to achieve it Motivation can come
naturally and no amount of inspirational talk will set you to action if you really are
not into taking the goal seriously
Setting goals that stir positive feelings within you are important to keep
yourself motivated Once you have found these focus yourself on being able to get a
hold of them There will be a lot of distractions so pick up at a comfortable pace and
make things happen
The definition of motivation involves the total understanding of the self
Receiving rewards is one reason for being motivated but beyond that is a set of
benefits that are more valuable than concrete rewards These can be enhanced work
output more productivity better work habits and an increased of understanding of
yourself
According to various theories motivation may be rooted in the basic need to
stay motivated in the face of challenges and negative people Setbacks and
unsupportive colleagues or friends will make you even more determined when you
know how to stay motivated avoid the criticism endless nagging and moaning of
those around you When you easily and effortlessly get things done you give people
little reason to criticize you In fact they are likely to give you more freedom to do
things your way start new projects with enthusiasm and stay motivated over time
When you can see things through to completion you will have renewed confidence in
your ability to succeed stop things getting any worse When you know how to be
highly motivated in a matter of seconds you can turn around situations you have
neglected in the past feel in charge of you life As you get more done with ease you
will have order where you used to have chaos You will know what you want and
feel compelled to move ahead and get it develop leadership skills and positively
affect those around you Your drive and enthusiasm will touch everyone you deal
with People will turn to you for leadership and guidance enjoy a more harmonious
home life Imagine hearing praise and gratitude for all the little things you get done
around the house You will enjoy a satisfying feeling of accomplishment at the end
of each evening eliminate problems while they are small You will deal with
potential problems and concerns sooner rather than later This habit alone will put
16
you back in control save money by getting things done on time You will eliminate
those late fees fines and charges that procrastinators waste their hard earned money
on put an end to regrets Become the kind of person who jumps on opportunities
And enjoy the excitement and passion you feel when you are giving 100
understand what motivates you and enjoy greater success When you discover your
unique motivation blueprint getting ahead will never be a mystery again You can
fire up your motivation engine whenever you choose to move ahead quickly in your
career When you can calmly and efficiently get your work done you position
yourself for more responsibility and a higher salary earn the respect of your boss and
colleagues As a dependable and productive member of the team people will
appreciate you and seek your valuable advice on important matters and Feel fantastic
about yourself As a motivated self-starter your self-esteem will soar you will
accomplish much more have greater success and live a full life
22 DEFINITION CONCEPT AND LEADERSHIP THEORY
In a research on leadership_(Stodgill(1974) has identified more than eleven
explanations on leadership which has different foundation Many definitions have
been identified by researchers for example Stoggil (1950) explained that leadership is
a process to influence people to achieve certain goals and target Tannembum amp
Massarik (1957) explained that A frame of reference Management
Science (October) 1-19t hellip)
Individuals are concerned not only with the absolute amounts of rewards they
receive for their efforts but also the praising from employer We lead when we
manage a football team or teach a classroom of children We lead our own children
when we are parents and we lead when we organize anything We certainly lead
when we manage projects or develop a new business We lead the moment we take
the first supervisory responsibility at work and we may lead even before we assume
official responsibility to do anything A vicar or preacher leads a congregation A
17
writer or visionary may lead when he or she puts pen to paper and creates a book or
poem or article which inspires and moves others to new thoughts and actions A
monarch and a president are both leaders So is a local councillor and so can be a
community fund-raiser A ruthless dictator is a leader So was Mother Theresa and
so was Mahatma Gandhi
We can find leadership in every sort of work and play and in every sort of
adventure and project regardless of scale and regardless of financial or official
authority And so given the many ways in which leadership operates it is no surprise
that leadership is so difficult to define and describe
Leadership is a process by which a person influences others to accomplish an
objective and directs the organization in a way that makes it more cohesive and
coherent Leaders carry out this process by applying their leadership attributes such
as beliefs values ethics character knowledge and skills
To inspire your workers into higher levels of teamwork there are certain
things you must be know and do These do not come naturally but are acquired
through continual work and study Good leaders are continually working and
studying to improve their leadership skills they are NOT resting on their laurels
The difference of staffsrsquo perceptions might be influenced by gender age
status academic qualifications work tenure educational level family background
interest and so on Itrsquos clear that the perceptions of staffs on their managerrsquos
leadership style can be influenced with so many factors and it plays an important role
is determining the climate success organization and the level of achievement of the
organization itself
23 PATH GOAL THEORY
The Path-Goal model is a theory based on specifying a leaders style or behavior that
best fits the employee and work environment in order to achieve goals (House
18
Mitchell 1974) The goal is to increase an employees motivation empowerment
and satisfaction so that they become productive members of the organization
Leadership concept that the subordinates accept a leaders behavior only so
far as they view it as resulting in immediate or future benefit Thus a leaders main
function is to clear a path to the realization of the subordinates goals he or she must
choose the behavior patterns that are most applicable in helping the subordinates get
what they want
Path-Goal is based on Vrooms (1964) expectancy theory in which an
individual will act in a certain way based on the expectation that the act will be
followed by a given outcome and on the attractiveness of that outcome to the
individual The path-goal theory was first introduced by Martin Evans (1970) and
then further developed by House (1971)
Leaders can take a strong or limited approach in these In clarifying the path
they may be directive or give vague hints In removing roadblocks they may scour
the path or help the follower move the bigger blocks In increasing rewards they
may give occasional encouragement or pave the way with gold
In fact leader should clarify the path so subordinates know which way to go
remove roadblocks that are stopping the things going there and Increasing the
rewards along the route There are four style of leadership which are supportive
directive participative and achievement-oriented leadership
Supportive leadership
Considering the needs of the follower showing concern for their welfare and
creating a friendly working environment This includes increasing the followers self-
esteem and making the job more interesting This approach is best when the work is
stressful boring or hazardous The leader make work pleasant for the workers by
showing concern for them and by being friendly and approachable It is most
effective in situations in which tasks and relationships are physically or
psychologically challenging Good relations are promoted with the group and
sensitivity to subordinates needs is shown
Directive Leadership
Telling followers what needs to be done and giving appropriate guidance
along the way This includes giving them schedules of specific work to be done at
19
specific times Rewards may also be increased as needed and role ambiguity
decreased (by telling them what they should be doing)
This may be used when the task is unstructured and complex and the follower
is inexperienced This increases the followers sense of security and control and
hence is appropriate to the situation
The leader informs her followers on what is expected of them such as telling
them what to do how to perform a task and scheduling and coordinating work It is
most effective when people are unsure about the task or when there is a lot of
uncertainty within the environment Specific advice is given to the group and ground
rules and structure are established For example clarifying expectations specifying
or assigning certain work tasks to be followed
Participative leadership
Consulting with followers and taking their ideas into account when making
decisions and taking particular actions This approach is best when the followers are
expert and their advice is both needed and they expect to be able to give it The
leaders consult with their followers by consulting with them before making a
decision on how to proceed It is most effective when subordinates are highly trained
and involved in their work Decision making is based on consultation with the group
and information is shared with the group
Achievement-oriented leadership
Setting challenging goals both in work and in self-improvement (and often
together) High standards are demonstrated and expected The leader shows faith in
the capabilities of the follower to succeed This approach is best when the task is
complex
The leader sets challenging goals for his followers expects them to perform
at their highest level and shows confidence in their ability to meet this expectation
It is most effective in professional work environments such as technical or
scientific or in achievement environments such as sales Challenging goals are set
and high performance is encouraged while confidence is shown in the groups ability
The path-goal theory by House(1971) also known as the path-goal theory of
leader effectiveness or the path-goal model is a leadership theory in the field
The original path-goal theory identifies achievement-oriented directive
participative and supportive leader behaviors
20
The directive path-goal clarifying leader behaviour refers to situations where
the leader lets followers know what is expected of them and tells them how to
perform their tasks
24 NEED FOR ACHIEVEMENT THEORY
Need for Achievement (n Ach) is the degree to which someone is motivated
to set and reach goals People with a high n Ach are usually driven to succeed for
internal reasons such as personal satisfaction rather than by external pressures
Personality trait characterized by an enduring and consistent concern with
setting and meeting high standards of achievement This need is influenced by
internal drive for action (intrinsic motivation) and the pressure exerted by the
expectations of others (extrinsic motivation) Measured by thematic appreciation
tests need for achievement motivates an individual to succeed in competition and to
excel in activities important to him or her
These individuals work hard to meet their goals and tend to take on tasks that
are moderately difficult to accomplish If they choose a goal that is too easy the
achievement is not very rewarding and if they chose something that is too difficult
success may not be obtainable Say someone with a high n Ach is just beginning to
set high standards for themselves in fitness They may aim to run a 5k (3-mile) race
but they would shy away from a longer race until they have become a more
experienced runner so they arenrsquot setting themselves up for failure
People high in N-Ach are characterized by a tendency to seek challenges and
a high degree of independence Their most satisfying is the recognition of their
achievements
21
25 DIRECTIVE LEADERSHIP STYLE
The directive leadership style is one of four leadership behaviours identified
by the path-goal theory of leadership Directive leadership is characterized by setting
clear objectives and rules for your subordinates and ensuring that your expectations
and directions are clearly defined and understood by your subordinates Directive
leadership may be advisable when subordinates are unskilled or inexperienced at a
complex task It may backfire if imposed upon highly skilled and experienced
employees who are extremely competent to perform the task
An instructional type of managerial style characterized by a leader who tells
subordinate staff what they are expected to do and how to perform the expected
tasks A directive leadership style might be helpful for a manager within a business
where their subordinate staff members have jobs that are not particularly specialized
and so they need more guidance to avoid uncertainty
Directive leadership is one of five models of leadership described by Bernard
Bass Directive leadership is a style of leading people in a business or project It is
probably the most common form of leadership existing in large businesses today It
is very common in traditional business and traditional cultures This style of
leadership consists of a manager or superior person directing subordinates to
complete or work on a task at hand The manager will tell the employee exactly what
to do and how to do it He or she will have specific standards and will demand that
they be met The manager leads with total authority The military is a good example
of directive leadership However in business it does not always work as well
Directive leadership does not allow an employee to reach their potential nor does it
allow the employee to express their independent thoughts or creativity
Directive leader is a leader who is very strict autocratic makes use of his
power of influence from his position to control reward and force the followers to
comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)
22
26 SUPPORTIVE LEADERSHIP STYLE
Supportive Leadership is one of the leadership styles found in path-goal
theory A supportive leader try to decrease employee stress and frustration in the
workplace This method is effective when your work tasks are dangerous tedious
and stressful but is not really effective if your work tasks are intrinsically motivating
because you dont need to be motivated to do the work
Supportive leadership is a kind of leadership where you listen to your
workers and help them out when they need help Supportive leadership is an opposite
of autocratic leadership and is much more successful in many fields of work But not
in all of course
The leadership style I use to follow is Supportive leadership because
according to me the followers are as important as task The goals can only be achieve
with the help of followers if followers are facing any problem either in their personal
life or under organization roof the affection of that problem can be clearly measured
from their task results Moreover I use self-made theory in my leadership which is
Get addict an achieve according to this a person can achieve anything but the
conditions is that the person must be addicted to it If followers are facing any
grievances they canrsquot be addicted towards achievement Supportive leader in my way
does not only mean handling grievances of followers but I call myself supportive
leader because I plan my tactics towards achieving a goal according to the followers
ability and skills moreover according to their willingness and motivation towards
work Supportive leadership is It leads people It doesnt drive them It involves
them It doesnt coerce them It never loses sight of the most important principle
governing any project involving human beings namely that people are more
important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive
leadership is working along with followers guiding them helping them instead of
working ahead of them Human beings are most important aspect of this type of
leadership According to me this leadership can be done effectively if leaders treat
followers as one who work with him rather work for him Being the basket ball
captain for two consecutive years I applied my leadership style and maintained a
team
23
Supportive leadership is a reference to a particular leadership style for
business As management styles became more complex in the 1970s and 1980s
theories began to grow up Businesses started looking not only at the techniques of
management but at the different types of leaders found in business and what
categories those leaders fell into By the 1990s concepts such as supportive
leadership had become widely accepted Supportive leadership is a naturally organic
and emotionally sensitive style like other styles it is especially useful in certain
circumstances but the company must adopt a culture that encourages such styles for
them to be effective
In supportive leadership the manager is not so interested in giving orders and
managing every detail as in giving employees the tools they need to work
themselves While delegation is a vital part of supportive leadership managers do
not simply assign tasks and then receive the results Instead they work through the
tasks with employees to improve skills and talent until the manager does not need to
worry about a task being done correctly and the employee is fully empowered in a
particular area
27 PARTICIPATIVE LEADERSHIP STYLE
Lewinrsquos study found that participative leadership also known as democratic
leadership is generally the most effective leadership style Democratic leaders offer
guidance to group members but they also participate in the group and allow input
from other group members In Lewinrsquos study children in this group were less
productive than the members of the authoritarian group but their contributions were
of a much higher quality
Participative leadership is a style of leadership that involves all members of a
team in identifying essential goals and developing procedures or strategies to reach
those goals From this perspective this leadership style can be seen as a leadership
style that relies heavily on the leader functioning as a facilitator rather than simply
24
issuing orders or making assignments This type of involved leadership style can be
utilized in business settings volunteer organizations and even in the function of the
home
Participative leaders encourage group members to participate but retain the
final say over the decision-making process Group members feel engaged in the
process and are more motivated and creative
One of the main benefits of participative leadership is that the process allows
for the development of additional leaders who can serve the organization at a later
date Because leaders who favor this style encourage active involvement on the part
of everyone on the team people often are able to express their creativity and
demonstrate abilities and talents that would not be made apparent otherwise The
discovery of these hidden assets help to benefit the work of the current team but also
alerts the organization to people within the team who should be provided with
opportunities to further develop some skill or ability for future use
One potential disadvantage of participate leadership is the time factor This
leadership style does often involve the need for more time before action is taken
This is only natural since the very nature of this leadership style means allowing
input from every member of the team However the extra time necessary for this
process often leads to decisions that ultimately benefit everyone to a greater degree
than faster decisions that are more limited in scope
Participative leadership also expands the range of possibilities for the team
When leadership styles that essentially leave all the direction and decision making in
the hands of one individual it is much more difficult to see a given approach from
several different angles When the leadership style encourages others to be involved
in the decision making process a given course of action can be approached from a
variety of perceptions This can often point out strengths or weaknesses to the
approach that would have gone unobserved and thus unresolved without this type of
participatory brainstorming and decision making
Effective participative leadership allows the talents and skills of all the team
members to be utilized in arriving at decisions and taking courses of action While
the team leader is usually still responsible for making the final decision this sharing
of functions within the team provide the perfect environment for everyone to provide
input that has the potential to make that final decision more well-rounded and
ultimately profitable for the company as a whole
25
28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE
Management which sets challenging goals assists in training emphasizes
improvement and expects the highest levels of performance
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
Achievement-oriented leaders always learn They always take risk They
never gamble (There is a difference) They always teach and mentor others They
understand that failure to adapt and change means death and destruction on a
competitive battlefield Either products are always changing or consumers are
changing so businesses must adapt or dieAchievement -oriented leaders put the
right people on the bus and go to great lengths to keep them there They never
change the deal with their employees (except to make it sweeter) They share
success They set stretch goals and achieve them It is fascinating to watch those
leaders work with their teams They are unstoppable
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
26
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION
There are a number of different styles of leadership and management that are
based on different theories The individuals style will be use based on a combination
of their beliefs values and preferences as well as the organizational culture and
norms which will encourage some styles and discourage others
Idealized influence describes managers who are exemplary role models for
associates Managers with idealized influence can be trusted and respected by
associates to make good decisions for the organization Intellectual Stimulation
describes managers who encourage innovation and creativity through challenging the
normal beliefs or views of a group Managers with intellectual stimulation promote
critical thinking and problem solving to make improvement of organization
performance
Inspirational motivation describes managers who motivate associates to
commit to the vision of the organization Managers with inspirational motivation
encourage team spirit to reach goals of increased revenue and market growth for the
organization Individual consideration describes managers who act as coaches and
advisors to the associates Managers with individual consideration encourage
associates to reach goals that help both the associates and the organization
27
CHAPTER 3
METHODOLOGY
31 RESEARCH DESIGN
A research design encompasses the methodology and procedures employed to
conduct scientific research The design of a study defines the study type (descriptive
correlational semi-experimental experimental review meta-analytic) and sub-type
(eg descriptive-longitudinal case study) research question hypotheses
independent and dependent variables experimental design and if applicable data
collection methods and a statistical analysis plan
The research design is also the framework for conducting the marketing
research project that clarified the necessary procedure in order to obtain the
information needed to solve all the marketing problem
In order to collect as much data as possible a combination of descriptive and
analytical research designs based on result from the questionnaire observation and
interview were used by the researcher to analyses the influence of leader on
competitive market concept of motivation in organization and the ways that human
performances on a job can be link with ability and motivation in Apple Inc
The method has been used is to distribute the questionnaire throughout the
staff in order to collect a better result The reason for choosing this method is
28
because this is the most effectives way to study the relationship between leadership
style and motivational level The raw data was analyze according to the research
objectives
32 POPULATION AND SAMPLING TECHNIQUE
The population of this study are all the staff from Apple Inc The population
chosen consider those who have had experiences working in such a high
technological company like Apple Inc The Sampling technique used in this research
was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the
south of Ireland
Figure 31 Required Sample Size
29
CHAPTER 4
RESEARCH FINDING
A questionnaire is a means of eliciting the feelings beliefs experiences
perceptions or attitudes of some sample of individuals As a data collecting
instrument it could be structured or unstructured
The questionnaire is most frequently a very concise preplanned set of
questions designed to yield specific information to meet a particular need for
research information about a pertinent topic The research information is attained
from respondents normally from a related interest area The dictionary definition
gives a clearer definition A questionnaire is a written or printed form used in
gathering information on some subject or subjects consisting of a list of questions to
be submitted to one or more persons
The method of questionnaire have some advantages of in Economy - Expense
and time involved in training interviewers and sending them to interview are reduced
by using questionnaires Uniformity of questions - Each respondent receives the
same set of questions phrased in exactly the same way Questionnaires may
therefore yield data more comparable than information obtained through an
interview Standardization - If the questions are highly structured and the conditions
under which they are answered are controlled then the questionnaire could become
standardized The disadvantages of questionnaire are respondentrsquos motivation is
difficult to assess affecting the validity of response
30
41 RESPONSE RATE
The laminated random sampling technique was used and a total of 100
samples size were selected out of 100 populations 100 questionnaires were received
that is representing 90 of response rate The sample size was reasonable and
beyond the target that we set early and exceed our expectation This is to allow
further analysis that was surpass the demand
42 DESCRIPTIVE DEMOGRAPHIC PROFILE
The demographic profile is in Table 41 The distribution of respondents
includes 65 male and 35 female The age of respondents was from below 30
years 35 45 between 30 to 40 years 20 between 40 to 50 years While for
years of experience 30 out of the 50 respondents that we carried out for
questionnaire have less than 5 years of experience 30 between 6 to 10 years 28
between 11 to 15 years and 12 have more than 16 years of experience
For the level of education 45 stand for those who have SPMMCEOthers 30 of
the respondents have STPMHSEDIPLOMA 18 of the respondents have degree
and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of
them are single 38 of the respondents are married and only 20 of them are
widowed
Demographic
Items
Frequency Percentage ()
Gender
Male 65 65
Female 35 35
31
Age
lt30 35 35
31-40 45 45
41-50 20 20
Length of Service
lt5 30 30
6-10 30 30
10-15 28 28
gt16 12 12
Education
SPMMCE 45 45
STPMHSE
DIPLOMA
30 30
Degree 18 18
Masterrsquos Degree 7 7
Status
Single 42 42
Married 38 38
Widowed 20 20
Table 41 Demographic Profile
43 DESCRIPTIVE ANALYSIS
32
Design of minimum maximum mean and standard deviation of each item
can be refer rend to the table 42 below Based on the table it reveals that the
minimum value for the directive leadership style is 1 and maximum is 5 In term of
mean and standard deviation of the directive leadership style are 257 413 1144
and 1336 respectively
For supportive leadership style the minimum mean will be 334 and the
highest are 444 For standard deviation is 0991 and 1386 respectively
For minimum value for participative leadership style will be 1 and the
maximum is 5 in addition to that the mean and standard deviation of the variable is
between 367 to 444 and 367 and 1040 and 1264 respectively
The achievement oriented leadership style the mean and standard deviation
of the variable is between 349 to 413 and 1021 to 1165
For motivation achievement based on individual perception the minimum
values of variable range from 1 to 2 and the maximum variable is 5 Mean and
standard deviation of the variable is between 253 to 459 and 0906 to 1335
Variableconstruct Mean Std Deviation
Directive 358 1145
1 He has the final word in the office
matters
373 1336
2 He emphasizes that all rules and
regulations
257 1144
3 He give clear explanations of what is
expected of other
365 1224
4 He give subordinates explicit
instructions for how to do their work
413 1246
5 He show interest in subordinatesrsquo
personal concerns
382 1306
Supportive 383 1190
1 He often mingle with the staff 373 1386
2 He often spent time as necessary to 444 0991
33
hear complaint from staff
3 Providing guidance without pressure
is the
key to being a good leader
362 1259
4 As a rule leaders should allow
subordinates
to appraise their own work
334 1072
5 Leaders should give subordinates
complete
freedom to solve problems on their own
401 1240
Participative 408 1110
1 He is very responsive and easy to be
invited to discuss
367 1264
2 He easily understood 413 1105
3 When things go wrong and he need to
create a strategy to keep a project or process
running on schedule he call a meeting to get his
employees advice
433 1046
4 To get information out He send it by
email memos or voice mail very rarely is a
meeting called His employees are then
expected to act upon the information
384 1040
5 He want to create an environment
where the employees take ownership of the
project I allow them to participate in the
decision making process
444 1096
Achievement Oriented 387 1103
1 He determines the duties of staff 391 1113
2 He describes the conditions and tasks
and clearly what is expected
349 1021
3 He explain the level of performance 382 1165
34
that is expected of subordinates
4 He give vague explanations of what is
expected of subordinates on the job
413 1107
5 He consistently set challenging goals
for subordinates to attain
401 1110
Motivation Level 345 1178
1 1 I feel annoyed when thinking about
the things I would like to do new work
459 0906
2 I am ambitious in my career 288 1233
3 I am energized when
people count on me for ideas
439 0947
4 When involved in group projects my
team membersrsquo problems are my problems
301 1211
5 I find pleasure in recognizing and
celebrating the accomplishments of others
290 1125
6 As a practice I ask people
challenging questions when we are working on
projects together
301 1211
7 I take delight in complimenting
people I work with when progress is made
411 1190
8 I find it easy to be the cheerleader for
others when times are good and when times are
bad
382 1179
9 Team accomplishment is more
important to me than my own personal
accomplishments
321 1327
10 When involved in group projects I
am inclined to let my ideas be known
253 1335
Table 42 leadership style
35
44 RELIABILITY ANALYSIS
According to Hinton (2004) recommended four cut-off points for steadiness
which includes outstanding reliability (090 and above) high reliability (070 ndash 090)
moderate reliability (050 ndash 070) and low reliability (050 and below)
000 050 Low Reliability
050 070 Moderate Reliability
070 090 High Reliability
090 100 Outstanding
Reliability
Table 43 Reliability Analysis
Based on table 43 there are five constructs directive supportive
participative achievement-oriented and motivation level shown Cronbachrsquos Alpha
values of 0865 0914 0970 0974 and 0883 respectively None of constructs
confirm low reliability The high Cronbachrsquos Alpa values for all establish contain
that they are inwardly uniform That means all element of each establishes are
measuring the identical content creation In the nutshell the higher the Cronbachrsquos
Alpha value of a construct the higher the reliability is of measuring the same
construct
Const
ructs
Sample
Size(n)
No
of Items
Cronbachrsquos
Alpha (a)
Type
Direc 100 5 0865 High Reliability
36
tive
Supp
ortive
100 5 0914 Outstanding
Reliability
Partic
ipative
100 5 0970 Outstanding
Reliability
Achi
evement
100 5 0974 Outstanding
Reliability
Level
of Staff
Motivation
100 10 0883 Outstanding
Reliability
Table 44 Reliability Test
45 CORRELATION MATRIX
Correlation analysis was used to conclude and decide relationships between
two variables measured Toward this end Pearson correlation test was used to
diagnose whether leadership styles and motivation level are relevant to each other
Table 44 presents the correlation matrix results
Table 44 shows the relation of independent variables with motivation level
For finding the relation significant level plt 005 and plt 001were chosen
The value of correlation coefficient r for directive leadership style is 0356
with plt 005 which show a moderate relationship with the level of staff motivation
It is found that the value of correlation coefficient r for supportive leadership
style is 0369 with plt 001 show a strong relationship with the level of staff
motivation
Participative leadership style carry correlation coefficient value r of 035 2
with plt 005 which show a moderate relationship with the level of staff motivation
For achievement oriented leadership style the coefficient valuer is 0430
with plt 001 which show a strong relationship with the level of staff motivation
37
Correlation is significant at the 001 level (1-tailed)
Correlation is significant at the 005 level (1-tailed)
Constructs Directive Supportive Participative Achievement Motivation
() () () ()
Directive 1 0691 0717 0799 0356
0000 0000 0000 0012
() () ()
Supportive 1 0877 0676 0369
0000 0000 0009
() ()
Participative 1 0736 0352
0000 0012
()
Achievemen
t
1 0430
0022
Motivation 1
Table 45 Correlation between leadership styles and the level of staff
motivation
46 REGRESSION ANALYSIS
In this study multiple regression analysis was applied Each variable from
factor scores were used in the analysis Table 45 shows the results of multiple
regression analysis of the research The findings showed that leadership styles were
not significant and negatively correlate with level of motivation of staff The R2 =
38
0184 indicates that 1840 of the variance in variable level of motivation of the
staff (dependent variable) can be explained by leadership styles
Beta coefficient the achievement oriented has the highest B β =0225
followed by supportive leadership style β = 0111 directive β =0024 and the lowest
is participative leadership style is β = - 0003That means one unit increase in
directive leadership style will lead to 0024 increase in the level of motivation for
supportive leadership style one unit increase will lead to 00111 increase in the level
of motivation one unit increase in participative will lead to -0003 change in the
level of motivation of staff and one unit increase in achievement oriented will lead
to 0225 increase to the level of motivation of staff The findings explain that the
components of the leadership styles do not explain the level of motivation of the
staff
Instruction
R2=0184
Adjusted R2=0103 F= 2499 p lt 005
Dependent Variable Level of staff Motivation
Unstandardised
Coefficients
Standardise
d
Coefficient
Model B Std Error Beta t Sig
(Constant) 2268 0446 5430 0000
Total Score Directive 0024 0186 0031 0144 0984
Total Score Supportive 0101 0177 0161 0691 0585
Total Score Participative -0003 0191 -0055 -0020 1082
Total Score Achievement 0225 0170 0312 1456 0210
39
Table 46 Multiple Regression Analysis (n=50)
40
Chapter 5
CONCLUSION AND RECOMMENDATION
51 INTRODUCTION
This chapter target to discuss the outcome shown in the previous chapters by
setting against them with those finding principles and earlier investigation in the
common field Moreover the investigationrsquos confines and recommendations for the
future research and practice are shown in this chapter
52 DISCUSSION OF FINDING
The objectives of this investigation were to determine the relationship
between leadership style and motivation level It is a study of Apple Incorporation
The outcome of this investigation gives that the leadership styles are supported to the
level of staff motivation The independents variables had correlation with the level of
the staff motivation that is illustrated in Table 42 in the preceding chapter
Based on the analysis of the research (Sample the leadership styles of the
manager of the Apple Incorporation) is significant with the leadership style which
has been practiced by Chief Executive Officer of Apple Incorporation in the District
41
of Johor Bahru Johor James Liow 1992) Analysis from the research found that the
most dominant leadership is achievement oriented followed by supportive directive
participative and achievement oriented
In discussing the results the researchers prefer to discuss each hypothesis
separately in order to get an accurate and complete perceptive of the relationship
between leadership style and motivation level
The results revealed that the respondents perceived the all four leadership
styles of the manager have relation with their level of motivation towards their jobs
Furthermore the results revealed that there is significant relationship between
leadership style and motivation level
What is remarkable here is that this findings correlates strongly with the
arguments that say that relationship between leadership style and motivation level
can be both influential and no influential with staffrsquos motivation and his or her
leadership styles depends on his or her choice of the style that suits the situation or
the company
For example the researchers of University Malaya claimed that the
leadership styles of leader had relationship with staffrsquos motivation but depending on
their jobs according to the job description and the organizational chart that informs
employees what when and how tasks should be done
53 LIMITATION OF STUDY
One of the limitations in research includes lack of adequate information on a
particular subject Research equipments are very hard or expensive to acquire leading
to formulation mere assumptions Another hindrance is poor or inaccessibility to the
region of study
Some of the limitations of doing a research include access of information
availability of enough resources and time management The availability of experts in
42
editing and guidance may also be minimal where support from friends or
organisation may not be enough
The limitations of the study are those characteristics of design or
methodology that impacted or influenced the application or interpretation of the
results of your study They are the constraints on generalizability and utility of
findings that are the result of the ways in which you chose to design the study andor
the method used to establish internal and external validity
Another limitation related to building the evidence about ldquosurvival of
consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin
spiritrdquo Not knowing all of your extended family members limits your ability to
verify statements communicated by the Medium When information related to a
discarnate is not verified this result could be related to the sitterrsquos limitations but it
may also be related to the Medium These challenges however highlight the
limitations of spirit communication and in general further highlights the complexity
of studying the ldquoA study of Apple Incorporationrdquo
Limitations in research methods vary depending on the type of method used
and how it was conducted They include language barriers you might want to do a
research on something that is in a language which you do not understand and the
production of a translator is not available You might also be short of the research
materials and others are not immediately available among others
Limitations are influences that the researcher cannot control They are the
shortcomings conditions or influences that cannot be controlled by the researcher
that place restrictions on your methodology and conclusions Any limitations that
might influence the results should be mentioned
54 SUGGESTIONS FOR FUTURE RESEARCH
From this research the researcher recommends a several means that could be
taken to improve staffrsquos motivation by concentrating on leadership styles
43
According to Marketing minds (2012) Apple Inc uses the Apple brand to
compete across several highly competitive markets including the personal computer
industry with its Macintosh line of computerslaptops and related software the
consumer electronics industry with products such as the iPod digital music
distribution through iTunes Music Store the smart phone market with the Apple
iPhone magazine book games and applications publishing via the AppsStore for
iPhone and the iPad tablet computing device and movie and TV content distribution
with Apple TV The company is also establishing a very strong marketing presence
relative to the rival (Google) in the advertising market via its business Apps and iAd
network Steve Jobs the co-Founder of Apple described the company as being a
mobile devices company largest in the world as their revenues are bigger than
Nokia Samsung or Sonys mobile devices business
The story started two months ago when Google released its first smart phone
This new smart phone made by a Taiwanese company called HTC and the phone
called Nexus One After three weeks Apple Company said is going to sue the
manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC
The company which has been releasing iPhone since 2007 believes that HTC
illegally used 20 patents of Apple These patents are related to user interface
architecture and hardware of iPhone Apple Company filed a lawsuit in US District
Court in Delaware and an objection presented to the International Trade Commission
in USA too
In response to these accusations made by Apple Company against HTC
company The HTC denied Applersquos allegations and declared to fight the suit In other
response HTC said it has been making phones for a far longer time than Apple
including a touch screen device called the XDA that predates the iPhone by about 5
years
Implications
The implications here appear to be that HTCrsquos technological primary somehow goes
against Applersquos claims that the company violated 20 of its patents And while itrsquos
certainly possible that that might be the case itrsquos hard to accept that argument
without a list of patents to back it up
Patents
44
Here some of the patents that Apple Company accusing HTC Company used them
for its new Nexus phone manufactured for Google They are Multi-touch Screen
Multifinger gestures device integration and multitasking accelerometer patents
What is Android Android is a software installed in the mobile devices that includes
an operating system middleware and key applications The Android SDK provides
the tools and APIs necessary to begin developing applications on the Android
platform using the Java programming language
Terminology
Today in the market consumer have a lot of options for every product
whether it be an IT product or Home PCs or consumer durables or a FMCG product
This study may be helpful for company to know about the factors affecting the
consumer behavior and patterns of the consumer It may also be helpful to know the
specific requirement of customer so that the customer can be easily satisfied
Moreover this study helps to know the buying habits and patterns of customer The
study will help the company to understand the relationship that a consumer have with
their Apple product It will help to ascertain the reason which makes the undisputed
leader in almost every segment in which they operate
All Apple Professional Development facilitators are educators themselves
That gives them a unique view they know whatrsquos important in the classroom so they
can ensure that you learn about your Apple products and how they can best serve you
and your students We have created workshops in the following categories
These curriculum-focused workshops help teachers apply their skills with
Apple products to specific areas and disciplines to produce effective personal
learning for their students
Focused on technology skills these foundational workshops help teachers
become confident and comfortable integrating Apple products into their teaching
strategies
These workshops for school leaders and Education decision-makers focus on
issues important to success such as visioning and planning
Our research investigated the role of social norms in an extended theory of
planned behavior (TPB) in the explanation of prostatecolorectal cancer screening
(CS) intention and the prediction of CS uptake among men
45
Apple is well known for giving its customers things that they need but didnt
know they needed until the product shipped In that spirit Apple is in a unique
position to make further gains with that philosophy especially as other companies
pull back reduce RampD or get out of some markets completely
I written before about how Apples financial position gives it a unique
competitive advantage over the competition That discussion pointed to how Apple
can pay cash for components get to the front of supplier delivery schedules then
through volume drive prices down putting extreme price pressure on the
competition while they develop the next generation with RampD dollars
Even as Apple does this they are mindful of their brand Selling cheap
products doesnt sit well with Apple and they definitely dont want to undercut or
cannibalize other product lines
So if one asks the question about what Apple can deliver in a time when
customers are watching every penny its silly to envision a cheaper stripped down
version of a product thats already doing well Instead as Apple ponders how to
deliver new products to cost conscious customers the company tends to think about
holes in the market that can be exploited with their technology -- but which dont
undercut current products
There are other considerations as well For example the iPod touch doesnt
have a camera or an FM radio Other than the CPU it doesnt radiate and can
therefore be used in corporate or government environments that would otherwise
forbid a device that could be a security concern Our fantasies often neglect to
consider such things Because people expect to use their iPhone anywhere that
device has a different set of design constraints
Availability of multi-modal logistics services has been introduced and
occupational safety and health management system elaborated The DTPB can
provide a useful framework for evaluating interventions to increase logisticians
motivations to safety performance The overriding aim of this study was to design
and pilot test a questionnaire for subsequent use in a large-scale survey This study
describes the early stages of a research questionnaire development and a pilot study
The main results of this pilot study that the questionnaire proved to be reliable and
the analysis although preliminary provided strong support for the predictive power
of the DTPB The evaluation led to minor changes in the questionnaire Currently
46
the relevant literature surrounding the DTPB reveals a lack of research that utilizes
empirically validated theories in the field of logistics safety There is therefore a need
to consider more practical issues that emerge when applying the theory As is often
the case with the DTPB questionnaire the participants thought the questionnaire was
rather long This is important given that lengthy questionnaires can impact on data
quality through reduced completion rates due to factors such as lowered participant
motivation The length of the questionnaire could be accommodated thereby
encouraging participation Another comment levied at the DTPB questionnaire is that
it appears rather repetitive Indeed responses received in the present context included
wersquove answered that already Alternatively it may be better to group the outcomes
and behavioural belief statements and address the issue of similarity
Although the key purpose of this study was to develop and pilot a
questionnaire and not to generalize its findings it is of interest to note that the
occupational doctors advice has significant relationship to safety performance One
possible reason is that occupational safety and health information is not easily
available thereby increasing the reliance of the workers on the occupational doctors
advice This finding together with the significant influence of peer culture within the
DTPB framework would seem to strengthen the view that increasing exposure of
logisticians to occupational safety and health may encourage more positive
subjective norms and implies that contact with occupational doctors may encourage
the logisticians to work safely
Deeper interpretation suggests that peers causal attributions regarding safety
performance in their workplace may exert a comparatively strong influence over
logisticians991257 safety It also adds weight to the suggestion that occupational safety
and health training should form part of the logistics company991257s annual training plan
and as such supports the view that occupational safety and health intervention
programmes are required
He findings from questionnaire pilot test seem to corroborate previous
research by suggesting that subjective norms is a key issue to be addressed in any
occupational safety and programme as is the case of the logistics sector The result is
in line with the results reported by Hamilton and White Paris and Van den Broucke
and Fogarty and Shaw who found subjective norms to be important in affecting
adoption of a system As such it would seem that efforts should be made to enhance
knowledge and in particular to highlight the benefits of safety performance for both
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
8
12 PROBLEM STATEMENT
Motivation is defined as the process that initiates guides and maintains goal-oriented
behaviors Motivation is what causes us to act whether it is getting a glass of water
to reduce thirst or reading a book to gain knowledge The act or process of giving
someone a reason for doing something and it is also called as the act or process of
motivating someone Motivation is a desire or willingness to do something
enthusiasm It is a force or influence that causes someone to do something There are
three major components to motivation activation persistence and intensity
All levels of management perform these functions but the amount of time a manager
spends on each function depends on the level of management and the needs of the
organization Managers just dont go out and haphazardly perform their
responsibilities Good managers discover how to master five basic functions
planning organizing staffing leading and controlling
A manager needs to be a good leader While a manager organizes and plans the good
leader must also inspire employees with a vision for the organization A manager
needs to be an effective communicator and liaison between employees customers
and other managers of the organization A manager needs to be an effective
negotiator When organizations are developing or undergoing change the manager is
often required to negotiate with competitors contractors suppliers and employees
A manager must act as a figurehead that reinforces the mission and vision of an
organization to employees customers and other stakeholders
Leadership has a direct cause and effect relationship upon organizations and their
success Leaders determine values culture change tolerance and employee
motivation They shape institutional strategies including their execution and
effectiveness Leaders can appear at any level of an institution and are not exclusive
to management Successful leaders do however have one thing in common They
influence those around them in order to reap maximum benefit from the
organizationrsquos resources including its most vital and expensive its people Libraries
9
require leadership just like business government and non-profit organizations
Whether a public special or academic library that libraryrsquos leaders directly affect
everything from patron experience to successfully executing stated missions
including resource allocation services offered and collection development strategies
In fact the influence of leaders and their effectiveness in moving people to a shared
vision can directly shape the libraryrsquos people its materials how patrons use or
interact with them and whether or not that experience is beneficial With leadership
potentially playing such a vital role in the success of information centers and patron
experiences it is useful to consider the different types of leaders and their potential
impact on libraries as organizations
Current leadership theories describe leaders based upon traits or how influence and
power are used to achieve objectives When using trait-based descriptions leaders
may be classified as autocratic democratic bureaucratic or charismatic If viewing
leadership from the perspective of the exchange of power and its utilization to secure
outcomes leaders are situational transactional or transformational Understanding
these different tropes can provide a vocabulary for discussion that can lead to
meaningful desired results It bears noting that not all leaders are created equal and
leadership quality may vary enormously across industries or simply within an
organization In addition identifying an individual leaderrsquos style is central to
evaluating leadership quality and effectiveness especially as it relates to
organizational goals Below is a brief examination of each common leadership style
listed above and their potential impact on a group as well as their relative usefulness
Leadership style impacts the organization by affecting employee morale
productivity decision-making speed and metrics Successful leaders carefully
analyze problems assess the skill level of subordinates consider alternatives and
make an informed choice By choosing the most appropriate leadership style for the
situation an effective leader provides a lasting impact Leaders establish a clear
distinction between subordinates and superiors
When leaders use a coaching style instead subordinates feel safer and encouraged to
focus on their own development which ultimately helps the company for the long
term by increasing employee morale retention and satisfaction A leader engages
10
with employees to figure out the best way to accomplish the companyrsquos strategic
goals This includes decreased errors minimized waste and increased customer
satisfaction Participative leaders run team-building exercises to promote cultural
awareness and diversity which can improve productivity by allowing the team to
recognize each otherrsquos strengths and value
13 SIGNIFICANT OF THE STUDY
There are a number of different styles of leadership and management that are
based on different theories The individuals style will be use based on a combination
of their beliefs values and preferences as well as the organizational culture and
norms which will encourage some styles and discourage others
Different motivational theories can directly impact an employeersquos
contribution to the overall success of an organization Additionally motivational
theories can influence the behaviors and leadership methods within an organization
The result of employee motivation combined with leadership theories will influence
employee satisfaction This article will review factors that are directly attributed to
employee satisfaction
According to Watkiss (2004) motivation is the way to drive person into
doing something Much of the driven are the thought of a potential reward or a
consequence of not doing something Motivation is the forces the people do
something this is a result of the individual needs being satisfied (or met) so that
individual has the inspiration to complete the task Motivation refersto the initiation
direction intensity and persistence of human behaviour Based on the definition of
Watkiss (2004) it can be concluded that the motivation is the idea and initiative to
encourage and drive the individual to do something or to performance better jobs
Ormrod (2003) stated that the main reason of existence for organizations is not
merely to survive but also to gain profit and the companies enable to competitive
11
weather in locally or globally In order to achieve these missions companies have to
satisfy the employees who are considered asa cornerstone in many companies Thus
the employees would have a high morale self-esteem and also feel comfortable
toward the place where they work in However it is hard to argue that a motivated
workplace means that the organizations would get high performance or maybe
would increase revenue However managers is necessary to take actions in order to
satisfy employees and thereby it is suppose to increase the employeersquos motivation
After increasing motivations the employees will work harder and feel that they are
responsible to achieve all targets and goals that ordered by supervisors In other
words mean that employees would be fell that the organization as belong to them
For an instance motivation in the education process can have many effects on
how students learn and their behaviour to the course matter (Ormrod 2003) It can
direct behaviour toward particular goals and lead to increased effort and energy
It also can help the organization involved in determining the level of it It is
to help the managers to find his or hers leadership styles and increases the leadership
qualities Leadership is a fundamental aspect of the human condition Leadership
today is more difficult and more necessary than before The health and growth of any
organization rises and falls on leadership Studying leadership will make us better
followers Leadership skills can be learned in a systematic and thorough way
14 BACKGROUND OF THE APPLE INC
Apple started in 1976 as a computer company In the last decade however
Apple has expanded into a very intricate company that specializes in much more than
just computers In 2001 Apple broke the barrier with the iPod eventually becoming
the dominant market leader in music players As well Apple joined the phone
industry in 2007 with the iPhone which has also been widely successful
12
Apple is a consumer goods company and therefore evaluating its value
requires understanding its products and consumers This can be very difficult
because Apple competes with many different companies throughout the different
industries it takes part in
Apple has established a unique reputation in the consumer electronics
industry One of the most unique things about Apple is that it has a very strong
customer base This is extremely important in understanding Apple
Apple is probably the most well-known company when it comes to the
making of technology that is cutting edge and something that everyone wants to have
in their possession Apple Computer first came to be a company in 1976 when Steve
Jobs and Steve Wozniak when they released the Apple I and was located in
Cupertino California These two young men dropped out of college and were often
viewed as outcasts in most of the places that they were at including schools which
could have been the reason that they dropped out of college As most people have
heard Apple really started in the basement or garage depending on who the person
talks to rather than at some expensive business location Which is perhaps the reason
so many people were first intrigued by the brand and could be the reason that the
computers were such a success they were created by guys that knew what they
wanted and passed this on to the rest of the world And what they wanted was
something that other people wanted as well
The first order that the two built is somewhat of an amazing feat that was the
beginning of the company After being introduced to one another they made a
working model of their computer and took it to a nearby computer store in order to
try to make it onto the market The owners of the store ordered fifty of the machine
that was to be fully assembled and ready to go which seemed to be an impossible
feat However they did succeed as they bartered and promised many IOUs to
companies to get the parts that they would need since they had no money to buy
these on their own They finished all fifty machines in thirty days and took them to
the store to sell which they received around five hundred dollars a piece for these
machines They were a hit with those that came to the store
Now Apple is a brand that most people automatically know all over the
world They are known for their innovative technology that is usually the first of its
kind on the market and something that all people love to own and make their lives a
bit easier with the advancements that they gave people The company continued to
13
stay on top of their game and improve upon their technology they produced such
things as the iMac which really did help to propel the company in the eyes of many
consumers
The first home computer with a GUI or graphical user interface was the
Apple Lisa The very first graphical user interface was developed by the Xerox
Corporation at their Palo Alto Research Center (PARC) in the 1970s Steve Jobs
visited PARC in 1979 (after buying Xerox stock) and was impressed and influenced
by the Xerox Alto the first computer ever with a graphical user interface Jobs
designed the new Apple Lisa based on the technology he saw at Xerox
With the 1984 Apple Macintosh Steve Jobs made sure developers created
software for the new Macintosh Computer Jobs figured that software was the way to
win the consumer over
14
CHAPTER 2
LITERATURE REVIEW
21 DEFINITION AND MOTIVATION THEORY
Motivation is internal and external factors that stimulate desire and energy in
people to be continually interested and committed to a job role or subject or to make
an effort to attain a goal
Motivation results from the interaction of both conscious and unconscious
factors such as the (1) intensity of desire or need (2) incentive or reward value of the
goal and (3) expectations of the individual and of his or her peers These factors are
the reasons one has for behaving a certain way An example is a student that spends
extra time studying for a test because he or she wants a better grade in the class
Motivation is also a feeling of enthusiasm or interest that makes you
determined to do something Motivation is the desire that fuels a person to do certain
things based on the wants and needs of a person If a person wishes to meet these
wants and needs then it necessitates him to motivate himself so that he can make
certain moves A person is unique and apart from another so his wants and needs
vary greatly from that of the other The same is true for the peoples levels of
motivation
The different wants and needs in every person vary in intensity based on the
focus goals and the total human psyche of the person This is why the motivation of
a person is unique despite having similar wants and needs with others
The decision to increase your motivation is the key to the bringing a greater
sense of it for yourself This can be done by putting greater focus on the things that
15
you want to achieve until you actually accomplish them The stronger your focus is
on the goal the greater the motivation will be
The truth of the matter is if you are unable to keep track of your goals it can
be generalized that you do not really desire to achieve it Motivation can come
naturally and no amount of inspirational talk will set you to action if you really are
not into taking the goal seriously
Setting goals that stir positive feelings within you are important to keep
yourself motivated Once you have found these focus yourself on being able to get a
hold of them There will be a lot of distractions so pick up at a comfortable pace and
make things happen
The definition of motivation involves the total understanding of the self
Receiving rewards is one reason for being motivated but beyond that is a set of
benefits that are more valuable than concrete rewards These can be enhanced work
output more productivity better work habits and an increased of understanding of
yourself
According to various theories motivation may be rooted in the basic need to
stay motivated in the face of challenges and negative people Setbacks and
unsupportive colleagues or friends will make you even more determined when you
know how to stay motivated avoid the criticism endless nagging and moaning of
those around you When you easily and effortlessly get things done you give people
little reason to criticize you In fact they are likely to give you more freedom to do
things your way start new projects with enthusiasm and stay motivated over time
When you can see things through to completion you will have renewed confidence in
your ability to succeed stop things getting any worse When you know how to be
highly motivated in a matter of seconds you can turn around situations you have
neglected in the past feel in charge of you life As you get more done with ease you
will have order where you used to have chaos You will know what you want and
feel compelled to move ahead and get it develop leadership skills and positively
affect those around you Your drive and enthusiasm will touch everyone you deal
with People will turn to you for leadership and guidance enjoy a more harmonious
home life Imagine hearing praise and gratitude for all the little things you get done
around the house You will enjoy a satisfying feeling of accomplishment at the end
of each evening eliminate problems while they are small You will deal with
potential problems and concerns sooner rather than later This habit alone will put
16
you back in control save money by getting things done on time You will eliminate
those late fees fines and charges that procrastinators waste their hard earned money
on put an end to regrets Become the kind of person who jumps on opportunities
And enjoy the excitement and passion you feel when you are giving 100
understand what motivates you and enjoy greater success When you discover your
unique motivation blueprint getting ahead will never be a mystery again You can
fire up your motivation engine whenever you choose to move ahead quickly in your
career When you can calmly and efficiently get your work done you position
yourself for more responsibility and a higher salary earn the respect of your boss and
colleagues As a dependable and productive member of the team people will
appreciate you and seek your valuable advice on important matters and Feel fantastic
about yourself As a motivated self-starter your self-esteem will soar you will
accomplish much more have greater success and live a full life
22 DEFINITION CONCEPT AND LEADERSHIP THEORY
In a research on leadership_(Stodgill(1974) has identified more than eleven
explanations on leadership which has different foundation Many definitions have
been identified by researchers for example Stoggil (1950) explained that leadership is
a process to influence people to achieve certain goals and target Tannembum amp
Massarik (1957) explained that A frame of reference Management
Science (October) 1-19t hellip)
Individuals are concerned not only with the absolute amounts of rewards they
receive for their efforts but also the praising from employer We lead when we
manage a football team or teach a classroom of children We lead our own children
when we are parents and we lead when we organize anything We certainly lead
when we manage projects or develop a new business We lead the moment we take
the first supervisory responsibility at work and we may lead even before we assume
official responsibility to do anything A vicar or preacher leads a congregation A
17
writer or visionary may lead when he or she puts pen to paper and creates a book or
poem or article which inspires and moves others to new thoughts and actions A
monarch and a president are both leaders So is a local councillor and so can be a
community fund-raiser A ruthless dictator is a leader So was Mother Theresa and
so was Mahatma Gandhi
We can find leadership in every sort of work and play and in every sort of
adventure and project regardless of scale and regardless of financial or official
authority And so given the many ways in which leadership operates it is no surprise
that leadership is so difficult to define and describe
Leadership is a process by which a person influences others to accomplish an
objective and directs the organization in a way that makes it more cohesive and
coherent Leaders carry out this process by applying their leadership attributes such
as beliefs values ethics character knowledge and skills
To inspire your workers into higher levels of teamwork there are certain
things you must be know and do These do not come naturally but are acquired
through continual work and study Good leaders are continually working and
studying to improve their leadership skills they are NOT resting on their laurels
The difference of staffsrsquo perceptions might be influenced by gender age
status academic qualifications work tenure educational level family background
interest and so on Itrsquos clear that the perceptions of staffs on their managerrsquos
leadership style can be influenced with so many factors and it plays an important role
is determining the climate success organization and the level of achievement of the
organization itself
23 PATH GOAL THEORY
The Path-Goal model is a theory based on specifying a leaders style or behavior that
best fits the employee and work environment in order to achieve goals (House
18
Mitchell 1974) The goal is to increase an employees motivation empowerment
and satisfaction so that they become productive members of the organization
Leadership concept that the subordinates accept a leaders behavior only so
far as they view it as resulting in immediate or future benefit Thus a leaders main
function is to clear a path to the realization of the subordinates goals he or she must
choose the behavior patterns that are most applicable in helping the subordinates get
what they want
Path-Goal is based on Vrooms (1964) expectancy theory in which an
individual will act in a certain way based on the expectation that the act will be
followed by a given outcome and on the attractiveness of that outcome to the
individual The path-goal theory was first introduced by Martin Evans (1970) and
then further developed by House (1971)
Leaders can take a strong or limited approach in these In clarifying the path
they may be directive or give vague hints In removing roadblocks they may scour
the path or help the follower move the bigger blocks In increasing rewards they
may give occasional encouragement or pave the way with gold
In fact leader should clarify the path so subordinates know which way to go
remove roadblocks that are stopping the things going there and Increasing the
rewards along the route There are four style of leadership which are supportive
directive participative and achievement-oriented leadership
Supportive leadership
Considering the needs of the follower showing concern for their welfare and
creating a friendly working environment This includes increasing the followers self-
esteem and making the job more interesting This approach is best when the work is
stressful boring or hazardous The leader make work pleasant for the workers by
showing concern for them and by being friendly and approachable It is most
effective in situations in which tasks and relationships are physically or
psychologically challenging Good relations are promoted with the group and
sensitivity to subordinates needs is shown
Directive Leadership
Telling followers what needs to be done and giving appropriate guidance
along the way This includes giving them schedules of specific work to be done at
19
specific times Rewards may also be increased as needed and role ambiguity
decreased (by telling them what they should be doing)
This may be used when the task is unstructured and complex and the follower
is inexperienced This increases the followers sense of security and control and
hence is appropriate to the situation
The leader informs her followers on what is expected of them such as telling
them what to do how to perform a task and scheduling and coordinating work It is
most effective when people are unsure about the task or when there is a lot of
uncertainty within the environment Specific advice is given to the group and ground
rules and structure are established For example clarifying expectations specifying
or assigning certain work tasks to be followed
Participative leadership
Consulting with followers and taking their ideas into account when making
decisions and taking particular actions This approach is best when the followers are
expert and their advice is both needed and they expect to be able to give it The
leaders consult with their followers by consulting with them before making a
decision on how to proceed It is most effective when subordinates are highly trained
and involved in their work Decision making is based on consultation with the group
and information is shared with the group
Achievement-oriented leadership
Setting challenging goals both in work and in self-improvement (and often
together) High standards are demonstrated and expected The leader shows faith in
the capabilities of the follower to succeed This approach is best when the task is
complex
The leader sets challenging goals for his followers expects them to perform
at their highest level and shows confidence in their ability to meet this expectation
It is most effective in professional work environments such as technical or
scientific or in achievement environments such as sales Challenging goals are set
and high performance is encouraged while confidence is shown in the groups ability
The path-goal theory by House(1971) also known as the path-goal theory of
leader effectiveness or the path-goal model is a leadership theory in the field
The original path-goal theory identifies achievement-oriented directive
participative and supportive leader behaviors
20
The directive path-goal clarifying leader behaviour refers to situations where
the leader lets followers know what is expected of them and tells them how to
perform their tasks
24 NEED FOR ACHIEVEMENT THEORY
Need for Achievement (n Ach) is the degree to which someone is motivated
to set and reach goals People with a high n Ach are usually driven to succeed for
internal reasons such as personal satisfaction rather than by external pressures
Personality trait characterized by an enduring and consistent concern with
setting and meeting high standards of achievement This need is influenced by
internal drive for action (intrinsic motivation) and the pressure exerted by the
expectations of others (extrinsic motivation) Measured by thematic appreciation
tests need for achievement motivates an individual to succeed in competition and to
excel in activities important to him or her
These individuals work hard to meet their goals and tend to take on tasks that
are moderately difficult to accomplish If they choose a goal that is too easy the
achievement is not very rewarding and if they chose something that is too difficult
success may not be obtainable Say someone with a high n Ach is just beginning to
set high standards for themselves in fitness They may aim to run a 5k (3-mile) race
but they would shy away from a longer race until they have become a more
experienced runner so they arenrsquot setting themselves up for failure
People high in N-Ach are characterized by a tendency to seek challenges and
a high degree of independence Their most satisfying is the recognition of their
achievements
21
25 DIRECTIVE LEADERSHIP STYLE
The directive leadership style is one of four leadership behaviours identified
by the path-goal theory of leadership Directive leadership is characterized by setting
clear objectives and rules for your subordinates and ensuring that your expectations
and directions are clearly defined and understood by your subordinates Directive
leadership may be advisable when subordinates are unskilled or inexperienced at a
complex task It may backfire if imposed upon highly skilled and experienced
employees who are extremely competent to perform the task
An instructional type of managerial style characterized by a leader who tells
subordinate staff what they are expected to do and how to perform the expected
tasks A directive leadership style might be helpful for a manager within a business
where their subordinate staff members have jobs that are not particularly specialized
and so they need more guidance to avoid uncertainty
Directive leadership is one of five models of leadership described by Bernard
Bass Directive leadership is a style of leading people in a business or project It is
probably the most common form of leadership existing in large businesses today It
is very common in traditional business and traditional cultures This style of
leadership consists of a manager or superior person directing subordinates to
complete or work on a task at hand The manager will tell the employee exactly what
to do and how to do it He or she will have specific standards and will demand that
they be met The manager leads with total authority The military is a good example
of directive leadership However in business it does not always work as well
Directive leadership does not allow an employee to reach their potential nor does it
allow the employee to express their independent thoughts or creativity
Directive leader is a leader who is very strict autocratic makes use of his
power of influence from his position to control reward and force the followers to
comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)
22
26 SUPPORTIVE LEADERSHIP STYLE
Supportive Leadership is one of the leadership styles found in path-goal
theory A supportive leader try to decrease employee stress and frustration in the
workplace This method is effective when your work tasks are dangerous tedious
and stressful but is not really effective if your work tasks are intrinsically motivating
because you dont need to be motivated to do the work
Supportive leadership is a kind of leadership where you listen to your
workers and help them out when they need help Supportive leadership is an opposite
of autocratic leadership and is much more successful in many fields of work But not
in all of course
The leadership style I use to follow is Supportive leadership because
according to me the followers are as important as task The goals can only be achieve
with the help of followers if followers are facing any problem either in their personal
life or under organization roof the affection of that problem can be clearly measured
from their task results Moreover I use self-made theory in my leadership which is
Get addict an achieve according to this a person can achieve anything but the
conditions is that the person must be addicted to it If followers are facing any
grievances they canrsquot be addicted towards achievement Supportive leader in my way
does not only mean handling grievances of followers but I call myself supportive
leader because I plan my tactics towards achieving a goal according to the followers
ability and skills moreover according to their willingness and motivation towards
work Supportive leadership is It leads people It doesnt drive them It involves
them It doesnt coerce them It never loses sight of the most important principle
governing any project involving human beings namely that people are more
important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive
leadership is working along with followers guiding them helping them instead of
working ahead of them Human beings are most important aspect of this type of
leadership According to me this leadership can be done effectively if leaders treat
followers as one who work with him rather work for him Being the basket ball
captain for two consecutive years I applied my leadership style and maintained a
team
23
Supportive leadership is a reference to a particular leadership style for
business As management styles became more complex in the 1970s and 1980s
theories began to grow up Businesses started looking not only at the techniques of
management but at the different types of leaders found in business and what
categories those leaders fell into By the 1990s concepts such as supportive
leadership had become widely accepted Supportive leadership is a naturally organic
and emotionally sensitive style like other styles it is especially useful in certain
circumstances but the company must adopt a culture that encourages such styles for
them to be effective
In supportive leadership the manager is not so interested in giving orders and
managing every detail as in giving employees the tools they need to work
themselves While delegation is a vital part of supportive leadership managers do
not simply assign tasks and then receive the results Instead they work through the
tasks with employees to improve skills and talent until the manager does not need to
worry about a task being done correctly and the employee is fully empowered in a
particular area
27 PARTICIPATIVE LEADERSHIP STYLE
Lewinrsquos study found that participative leadership also known as democratic
leadership is generally the most effective leadership style Democratic leaders offer
guidance to group members but they also participate in the group and allow input
from other group members In Lewinrsquos study children in this group were less
productive than the members of the authoritarian group but their contributions were
of a much higher quality
Participative leadership is a style of leadership that involves all members of a
team in identifying essential goals and developing procedures or strategies to reach
those goals From this perspective this leadership style can be seen as a leadership
style that relies heavily on the leader functioning as a facilitator rather than simply
24
issuing orders or making assignments This type of involved leadership style can be
utilized in business settings volunteer organizations and even in the function of the
home
Participative leaders encourage group members to participate but retain the
final say over the decision-making process Group members feel engaged in the
process and are more motivated and creative
One of the main benefits of participative leadership is that the process allows
for the development of additional leaders who can serve the organization at a later
date Because leaders who favor this style encourage active involvement on the part
of everyone on the team people often are able to express their creativity and
demonstrate abilities and talents that would not be made apparent otherwise The
discovery of these hidden assets help to benefit the work of the current team but also
alerts the organization to people within the team who should be provided with
opportunities to further develop some skill or ability for future use
One potential disadvantage of participate leadership is the time factor This
leadership style does often involve the need for more time before action is taken
This is only natural since the very nature of this leadership style means allowing
input from every member of the team However the extra time necessary for this
process often leads to decisions that ultimately benefit everyone to a greater degree
than faster decisions that are more limited in scope
Participative leadership also expands the range of possibilities for the team
When leadership styles that essentially leave all the direction and decision making in
the hands of one individual it is much more difficult to see a given approach from
several different angles When the leadership style encourages others to be involved
in the decision making process a given course of action can be approached from a
variety of perceptions This can often point out strengths or weaknesses to the
approach that would have gone unobserved and thus unresolved without this type of
participatory brainstorming and decision making
Effective participative leadership allows the talents and skills of all the team
members to be utilized in arriving at decisions and taking courses of action While
the team leader is usually still responsible for making the final decision this sharing
of functions within the team provide the perfect environment for everyone to provide
input that has the potential to make that final decision more well-rounded and
ultimately profitable for the company as a whole
25
28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE
Management which sets challenging goals assists in training emphasizes
improvement and expects the highest levels of performance
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
Achievement-oriented leaders always learn They always take risk They
never gamble (There is a difference) They always teach and mentor others They
understand that failure to adapt and change means death and destruction on a
competitive battlefield Either products are always changing or consumers are
changing so businesses must adapt or dieAchievement -oriented leaders put the
right people on the bus and go to great lengths to keep them there They never
change the deal with their employees (except to make it sweeter) They share
success They set stretch goals and achieve them It is fascinating to watch those
leaders work with their teams They are unstoppable
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
26
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION
There are a number of different styles of leadership and management that are
based on different theories The individuals style will be use based on a combination
of their beliefs values and preferences as well as the organizational culture and
norms which will encourage some styles and discourage others
Idealized influence describes managers who are exemplary role models for
associates Managers with idealized influence can be trusted and respected by
associates to make good decisions for the organization Intellectual Stimulation
describes managers who encourage innovation and creativity through challenging the
normal beliefs or views of a group Managers with intellectual stimulation promote
critical thinking and problem solving to make improvement of organization
performance
Inspirational motivation describes managers who motivate associates to
commit to the vision of the organization Managers with inspirational motivation
encourage team spirit to reach goals of increased revenue and market growth for the
organization Individual consideration describes managers who act as coaches and
advisors to the associates Managers with individual consideration encourage
associates to reach goals that help both the associates and the organization
27
CHAPTER 3
METHODOLOGY
31 RESEARCH DESIGN
A research design encompasses the methodology and procedures employed to
conduct scientific research The design of a study defines the study type (descriptive
correlational semi-experimental experimental review meta-analytic) and sub-type
(eg descriptive-longitudinal case study) research question hypotheses
independent and dependent variables experimental design and if applicable data
collection methods and a statistical analysis plan
The research design is also the framework for conducting the marketing
research project that clarified the necessary procedure in order to obtain the
information needed to solve all the marketing problem
In order to collect as much data as possible a combination of descriptive and
analytical research designs based on result from the questionnaire observation and
interview were used by the researcher to analyses the influence of leader on
competitive market concept of motivation in organization and the ways that human
performances on a job can be link with ability and motivation in Apple Inc
The method has been used is to distribute the questionnaire throughout the
staff in order to collect a better result The reason for choosing this method is
28
because this is the most effectives way to study the relationship between leadership
style and motivational level The raw data was analyze according to the research
objectives
32 POPULATION AND SAMPLING TECHNIQUE
The population of this study are all the staff from Apple Inc The population
chosen consider those who have had experiences working in such a high
technological company like Apple Inc The Sampling technique used in this research
was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the
south of Ireland
Figure 31 Required Sample Size
29
CHAPTER 4
RESEARCH FINDING
A questionnaire is a means of eliciting the feelings beliefs experiences
perceptions or attitudes of some sample of individuals As a data collecting
instrument it could be structured or unstructured
The questionnaire is most frequently a very concise preplanned set of
questions designed to yield specific information to meet a particular need for
research information about a pertinent topic The research information is attained
from respondents normally from a related interest area The dictionary definition
gives a clearer definition A questionnaire is a written or printed form used in
gathering information on some subject or subjects consisting of a list of questions to
be submitted to one or more persons
The method of questionnaire have some advantages of in Economy - Expense
and time involved in training interviewers and sending them to interview are reduced
by using questionnaires Uniformity of questions - Each respondent receives the
same set of questions phrased in exactly the same way Questionnaires may
therefore yield data more comparable than information obtained through an
interview Standardization - If the questions are highly structured and the conditions
under which they are answered are controlled then the questionnaire could become
standardized The disadvantages of questionnaire are respondentrsquos motivation is
difficult to assess affecting the validity of response
30
41 RESPONSE RATE
The laminated random sampling technique was used and a total of 100
samples size were selected out of 100 populations 100 questionnaires were received
that is representing 90 of response rate The sample size was reasonable and
beyond the target that we set early and exceed our expectation This is to allow
further analysis that was surpass the demand
42 DESCRIPTIVE DEMOGRAPHIC PROFILE
The demographic profile is in Table 41 The distribution of respondents
includes 65 male and 35 female The age of respondents was from below 30
years 35 45 between 30 to 40 years 20 between 40 to 50 years While for
years of experience 30 out of the 50 respondents that we carried out for
questionnaire have less than 5 years of experience 30 between 6 to 10 years 28
between 11 to 15 years and 12 have more than 16 years of experience
For the level of education 45 stand for those who have SPMMCEOthers 30 of
the respondents have STPMHSEDIPLOMA 18 of the respondents have degree
and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of
them are single 38 of the respondents are married and only 20 of them are
widowed
Demographic
Items
Frequency Percentage ()
Gender
Male 65 65
Female 35 35
31
Age
lt30 35 35
31-40 45 45
41-50 20 20
Length of Service
lt5 30 30
6-10 30 30
10-15 28 28
gt16 12 12
Education
SPMMCE 45 45
STPMHSE
DIPLOMA
30 30
Degree 18 18
Masterrsquos Degree 7 7
Status
Single 42 42
Married 38 38
Widowed 20 20
Table 41 Demographic Profile
43 DESCRIPTIVE ANALYSIS
32
Design of minimum maximum mean and standard deviation of each item
can be refer rend to the table 42 below Based on the table it reveals that the
minimum value for the directive leadership style is 1 and maximum is 5 In term of
mean and standard deviation of the directive leadership style are 257 413 1144
and 1336 respectively
For supportive leadership style the minimum mean will be 334 and the
highest are 444 For standard deviation is 0991 and 1386 respectively
For minimum value for participative leadership style will be 1 and the
maximum is 5 in addition to that the mean and standard deviation of the variable is
between 367 to 444 and 367 and 1040 and 1264 respectively
The achievement oriented leadership style the mean and standard deviation
of the variable is between 349 to 413 and 1021 to 1165
For motivation achievement based on individual perception the minimum
values of variable range from 1 to 2 and the maximum variable is 5 Mean and
standard deviation of the variable is between 253 to 459 and 0906 to 1335
Variableconstruct Mean Std Deviation
Directive 358 1145
1 He has the final word in the office
matters
373 1336
2 He emphasizes that all rules and
regulations
257 1144
3 He give clear explanations of what is
expected of other
365 1224
4 He give subordinates explicit
instructions for how to do their work
413 1246
5 He show interest in subordinatesrsquo
personal concerns
382 1306
Supportive 383 1190
1 He often mingle with the staff 373 1386
2 He often spent time as necessary to 444 0991
33
hear complaint from staff
3 Providing guidance without pressure
is the
key to being a good leader
362 1259
4 As a rule leaders should allow
subordinates
to appraise their own work
334 1072
5 Leaders should give subordinates
complete
freedom to solve problems on their own
401 1240
Participative 408 1110
1 He is very responsive and easy to be
invited to discuss
367 1264
2 He easily understood 413 1105
3 When things go wrong and he need to
create a strategy to keep a project or process
running on schedule he call a meeting to get his
employees advice
433 1046
4 To get information out He send it by
email memos or voice mail very rarely is a
meeting called His employees are then
expected to act upon the information
384 1040
5 He want to create an environment
where the employees take ownership of the
project I allow them to participate in the
decision making process
444 1096
Achievement Oriented 387 1103
1 He determines the duties of staff 391 1113
2 He describes the conditions and tasks
and clearly what is expected
349 1021
3 He explain the level of performance 382 1165
34
that is expected of subordinates
4 He give vague explanations of what is
expected of subordinates on the job
413 1107
5 He consistently set challenging goals
for subordinates to attain
401 1110
Motivation Level 345 1178
1 1 I feel annoyed when thinking about
the things I would like to do new work
459 0906
2 I am ambitious in my career 288 1233
3 I am energized when
people count on me for ideas
439 0947
4 When involved in group projects my
team membersrsquo problems are my problems
301 1211
5 I find pleasure in recognizing and
celebrating the accomplishments of others
290 1125
6 As a practice I ask people
challenging questions when we are working on
projects together
301 1211
7 I take delight in complimenting
people I work with when progress is made
411 1190
8 I find it easy to be the cheerleader for
others when times are good and when times are
bad
382 1179
9 Team accomplishment is more
important to me than my own personal
accomplishments
321 1327
10 When involved in group projects I
am inclined to let my ideas be known
253 1335
Table 42 leadership style
35
44 RELIABILITY ANALYSIS
According to Hinton (2004) recommended four cut-off points for steadiness
which includes outstanding reliability (090 and above) high reliability (070 ndash 090)
moderate reliability (050 ndash 070) and low reliability (050 and below)
000 050 Low Reliability
050 070 Moderate Reliability
070 090 High Reliability
090 100 Outstanding
Reliability
Table 43 Reliability Analysis
Based on table 43 there are five constructs directive supportive
participative achievement-oriented and motivation level shown Cronbachrsquos Alpha
values of 0865 0914 0970 0974 and 0883 respectively None of constructs
confirm low reliability The high Cronbachrsquos Alpa values for all establish contain
that they are inwardly uniform That means all element of each establishes are
measuring the identical content creation In the nutshell the higher the Cronbachrsquos
Alpha value of a construct the higher the reliability is of measuring the same
construct
Const
ructs
Sample
Size(n)
No
of Items
Cronbachrsquos
Alpha (a)
Type
Direc 100 5 0865 High Reliability
36
tive
Supp
ortive
100 5 0914 Outstanding
Reliability
Partic
ipative
100 5 0970 Outstanding
Reliability
Achi
evement
100 5 0974 Outstanding
Reliability
Level
of Staff
Motivation
100 10 0883 Outstanding
Reliability
Table 44 Reliability Test
45 CORRELATION MATRIX
Correlation analysis was used to conclude and decide relationships between
two variables measured Toward this end Pearson correlation test was used to
diagnose whether leadership styles and motivation level are relevant to each other
Table 44 presents the correlation matrix results
Table 44 shows the relation of independent variables with motivation level
For finding the relation significant level plt 005 and plt 001were chosen
The value of correlation coefficient r for directive leadership style is 0356
with plt 005 which show a moderate relationship with the level of staff motivation
It is found that the value of correlation coefficient r for supportive leadership
style is 0369 with plt 001 show a strong relationship with the level of staff
motivation
Participative leadership style carry correlation coefficient value r of 035 2
with plt 005 which show a moderate relationship with the level of staff motivation
For achievement oriented leadership style the coefficient valuer is 0430
with plt 001 which show a strong relationship with the level of staff motivation
37
Correlation is significant at the 001 level (1-tailed)
Correlation is significant at the 005 level (1-tailed)
Constructs Directive Supportive Participative Achievement Motivation
() () () ()
Directive 1 0691 0717 0799 0356
0000 0000 0000 0012
() () ()
Supportive 1 0877 0676 0369
0000 0000 0009
() ()
Participative 1 0736 0352
0000 0012
()
Achievemen
t
1 0430
0022
Motivation 1
Table 45 Correlation between leadership styles and the level of staff
motivation
46 REGRESSION ANALYSIS
In this study multiple regression analysis was applied Each variable from
factor scores were used in the analysis Table 45 shows the results of multiple
regression analysis of the research The findings showed that leadership styles were
not significant and negatively correlate with level of motivation of staff The R2 =
38
0184 indicates that 1840 of the variance in variable level of motivation of the
staff (dependent variable) can be explained by leadership styles
Beta coefficient the achievement oriented has the highest B β =0225
followed by supportive leadership style β = 0111 directive β =0024 and the lowest
is participative leadership style is β = - 0003That means one unit increase in
directive leadership style will lead to 0024 increase in the level of motivation for
supportive leadership style one unit increase will lead to 00111 increase in the level
of motivation one unit increase in participative will lead to -0003 change in the
level of motivation of staff and one unit increase in achievement oriented will lead
to 0225 increase to the level of motivation of staff The findings explain that the
components of the leadership styles do not explain the level of motivation of the
staff
Instruction
R2=0184
Adjusted R2=0103 F= 2499 p lt 005
Dependent Variable Level of staff Motivation
Unstandardised
Coefficients
Standardise
d
Coefficient
Model B Std Error Beta t Sig
(Constant) 2268 0446 5430 0000
Total Score Directive 0024 0186 0031 0144 0984
Total Score Supportive 0101 0177 0161 0691 0585
Total Score Participative -0003 0191 -0055 -0020 1082
Total Score Achievement 0225 0170 0312 1456 0210
39
Table 46 Multiple Regression Analysis (n=50)
40
Chapter 5
CONCLUSION AND RECOMMENDATION
51 INTRODUCTION
This chapter target to discuss the outcome shown in the previous chapters by
setting against them with those finding principles and earlier investigation in the
common field Moreover the investigationrsquos confines and recommendations for the
future research and practice are shown in this chapter
52 DISCUSSION OF FINDING
The objectives of this investigation were to determine the relationship
between leadership style and motivation level It is a study of Apple Incorporation
The outcome of this investigation gives that the leadership styles are supported to the
level of staff motivation The independents variables had correlation with the level of
the staff motivation that is illustrated in Table 42 in the preceding chapter
Based on the analysis of the research (Sample the leadership styles of the
manager of the Apple Incorporation) is significant with the leadership style which
has been practiced by Chief Executive Officer of Apple Incorporation in the District
41
of Johor Bahru Johor James Liow 1992) Analysis from the research found that the
most dominant leadership is achievement oriented followed by supportive directive
participative and achievement oriented
In discussing the results the researchers prefer to discuss each hypothesis
separately in order to get an accurate and complete perceptive of the relationship
between leadership style and motivation level
The results revealed that the respondents perceived the all four leadership
styles of the manager have relation with their level of motivation towards their jobs
Furthermore the results revealed that there is significant relationship between
leadership style and motivation level
What is remarkable here is that this findings correlates strongly with the
arguments that say that relationship between leadership style and motivation level
can be both influential and no influential with staffrsquos motivation and his or her
leadership styles depends on his or her choice of the style that suits the situation or
the company
For example the researchers of University Malaya claimed that the
leadership styles of leader had relationship with staffrsquos motivation but depending on
their jobs according to the job description and the organizational chart that informs
employees what when and how tasks should be done
53 LIMITATION OF STUDY
One of the limitations in research includes lack of adequate information on a
particular subject Research equipments are very hard or expensive to acquire leading
to formulation mere assumptions Another hindrance is poor or inaccessibility to the
region of study
Some of the limitations of doing a research include access of information
availability of enough resources and time management The availability of experts in
42
editing and guidance may also be minimal where support from friends or
organisation may not be enough
The limitations of the study are those characteristics of design or
methodology that impacted or influenced the application or interpretation of the
results of your study They are the constraints on generalizability and utility of
findings that are the result of the ways in which you chose to design the study andor
the method used to establish internal and external validity
Another limitation related to building the evidence about ldquosurvival of
consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin
spiritrdquo Not knowing all of your extended family members limits your ability to
verify statements communicated by the Medium When information related to a
discarnate is not verified this result could be related to the sitterrsquos limitations but it
may also be related to the Medium These challenges however highlight the
limitations of spirit communication and in general further highlights the complexity
of studying the ldquoA study of Apple Incorporationrdquo
Limitations in research methods vary depending on the type of method used
and how it was conducted They include language barriers you might want to do a
research on something that is in a language which you do not understand and the
production of a translator is not available You might also be short of the research
materials and others are not immediately available among others
Limitations are influences that the researcher cannot control They are the
shortcomings conditions or influences that cannot be controlled by the researcher
that place restrictions on your methodology and conclusions Any limitations that
might influence the results should be mentioned
54 SUGGESTIONS FOR FUTURE RESEARCH
From this research the researcher recommends a several means that could be
taken to improve staffrsquos motivation by concentrating on leadership styles
43
According to Marketing minds (2012) Apple Inc uses the Apple brand to
compete across several highly competitive markets including the personal computer
industry with its Macintosh line of computerslaptops and related software the
consumer electronics industry with products such as the iPod digital music
distribution through iTunes Music Store the smart phone market with the Apple
iPhone magazine book games and applications publishing via the AppsStore for
iPhone and the iPad tablet computing device and movie and TV content distribution
with Apple TV The company is also establishing a very strong marketing presence
relative to the rival (Google) in the advertising market via its business Apps and iAd
network Steve Jobs the co-Founder of Apple described the company as being a
mobile devices company largest in the world as their revenues are bigger than
Nokia Samsung or Sonys mobile devices business
The story started two months ago when Google released its first smart phone
This new smart phone made by a Taiwanese company called HTC and the phone
called Nexus One After three weeks Apple Company said is going to sue the
manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC
The company which has been releasing iPhone since 2007 believes that HTC
illegally used 20 patents of Apple These patents are related to user interface
architecture and hardware of iPhone Apple Company filed a lawsuit in US District
Court in Delaware and an objection presented to the International Trade Commission
in USA too
In response to these accusations made by Apple Company against HTC
company The HTC denied Applersquos allegations and declared to fight the suit In other
response HTC said it has been making phones for a far longer time than Apple
including a touch screen device called the XDA that predates the iPhone by about 5
years
Implications
The implications here appear to be that HTCrsquos technological primary somehow goes
against Applersquos claims that the company violated 20 of its patents And while itrsquos
certainly possible that that might be the case itrsquos hard to accept that argument
without a list of patents to back it up
Patents
44
Here some of the patents that Apple Company accusing HTC Company used them
for its new Nexus phone manufactured for Google They are Multi-touch Screen
Multifinger gestures device integration and multitasking accelerometer patents
What is Android Android is a software installed in the mobile devices that includes
an operating system middleware and key applications The Android SDK provides
the tools and APIs necessary to begin developing applications on the Android
platform using the Java programming language
Terminology
Today in the market consumer have a lot of options for every product
whether it be an IT product or Home PCs or consumer durables or a FMCG product
This study may be helpful for company to know about the factors affecting the
consumer behavior and patterns of the consumer It may also be helpful to know the
specific requirement of customer so that the customer can be easily satisfied
Moreover this study helps to know the buying habits and patterns of customer The
study will help the company to understand the relationship that a consumer have with
their Apple product It will help to ascertain the reason which makes the undisputed
leader in almost every segment in which they operate
All Apple Professional Development facilitators are educators themselves
That gives them a unique view they know whatrsquos important in the classroom so they
can ensure that you learn about your Apple products and how they can best serve you
and your students We have created workshops in the following categories
These curriculum-focused workshops help teachers apply their skills with
Apple products to specific areas and disciplines to produce effective personal
learning for their students
Focused on technology skills these foundational workshops help teachers
become confident and comfortable integrating Apple products into their teaching
strategies
These workshops for school leaders and Education decision-makers focus on
issues important to success such as visioning and planning
Our research investigated the role of social norms in an extended theory of
planned behavior (TPB) in the explanation of prostatecolorectal cancer screening
(CS) intention and the prediction of CS uptake among men
45
Apple is well known for giving its customers things that they need but didnt
know they needed until the product shipped In that spirit Apple is in a unique
position to make further gains with that philosophy especially as other companies
pull back reduce RampD or get out of some markets completely
I written before about how Apples financial position gives it a unique
competitive advantage over the competition That discussion pointed to how Apple
can pay cash for components get to the front of supplier delivery schedules then
through volume drive prices down putting extreme price pressure on the
competition while they develop the next generation with RampD dollars
Even as Apple does this they are mindful of their brand Selling cheap
products doesnt sit well with Apple and they definitely dont want to undercut or
cannibalize other product lines
So if one asks the question about what Apple can deliver in a time when
customers are watching every penny its silly to envision a cheaper stripped down
version of a product thats already doing well Instead as Apple ponders how to
deliver new products to cost conscious customers the company tends to think about
holes in the market that can be exploited with their technology -- but which dont
undercut current products
There are other considerations as well For example the iPod touch doesnt
have a camera or an FM radio Other than the CPU it doesnt radiate and can
therefore be used in corporate or government environments that would otherwise
forbid a device that could be a security concern Our fantasies often neglect to
consider such things Because people expect to use their iPhone anywhere that
device has a different set of design constraints
Availability of multi-modal logistics services has been introduced and
occupational safety and health management system elaborated The DTPB can
provide a useful framework for evaluating interventions to increase logisticians
motivations to safety performance The overriding aim of this study was to design
and pilot test a questionnaire for subsequent use in a large-scale survey This study
describes the early stages of a research questionnaire development and a pilot study
The main results of this pilot study that the questionnaire proved to be reliable and
the analysis although preliminary provided strong support for the predictive power
of the DTPB The evaluation led to minor changes in the questionnaire Currently
46
the relevant literature surrounding the DTPB reveals a lack of research that utilizes
empirically validated theories in the field of logistics safety There is therefore a need
to consider more practical issues that emerge when applying the theory As is often
the case with the DTPB questionnaire the participants thought the questionnaire was
rather long This is important given that lengthy questionnaires can impact on data
quality through reduced completion rates due to factors such as lowered participant
motivation The length of the questionnaire could be accommodated thereby
encouraging participation Another comment levied at the DTPB questionnaire is that
it appears rather repetitive Indeed responses received in the present context included
wersquove answered that already Alternatively it may be better to group the outcomes
and behavioural belief statements and address the issue of similarity
Although the key purpose of this study was to develop and pilot a
questionnaire and not to generalize its findings it is of interest to note that the
occupational doctors advice has significant relationship to safety performance One
possible reason is that occupational safety and health information is not easily
available thereby increasing the reliance of the workers on the occupational doctors
advice This finding together with the significant influence of peer culture within the
DTPB framework would seem to strengthen the view that increasing exposure of
logisticians to occupational safety and health may encourage more positive
subjective norms and implies that contact with occupational doctors may encourage
the logisticians to work safely
Deeper interpretation suggests that peers causal attributions regarding safety
performance in their workplace may exert a comparatively strong influence over
logisticians991257 safety It also adds weight to the suggestion that occupational safety
and health training should form part of the logistics company991257s annual training plan
and as such supports the view that occupational safety and health intervention
programmes are required
He findings from questionnaire pilot test seem to corroborate previous
research by suggesting that subjective norms is a key issue to be addressed in any
occupational safety and programme as is the case of the logistics sector The result is
in line with the results reported by Hamilton and White Paris and Van den Broucke
and Fogarty and Shaw who found subjective norms to be important in affecting
adoption of a system As such it would seem that efforts should be made to enhance
knowledge and in particular to highlight the benefits of safety performance for both
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
9
require leadership just like business government and non-profit organizations
Whether a public special or academic library that libraryrsquos leaders directly affect
everything from patron experience to successfully executing stated missions
including resource allocation services offered and collection development strategies
In fact the influence of leaders and their effectiveness in moving people to a shared
vision can directly shape the libraryrsquos people its materials how patrons use or
interact with them and whether or not that experience is beneficial With leadership
potentially playing such a vital role in the success of information centers and patron
experiences it is useful to consider the different types of leaders and their potential
impact on libraries as organizations
Current leadership theories describe leaders based upon traits or how influence and
power are used to achieve objectives When using trait-based descriptions leaders
may be classified as autocratic democratic bureaucratic or charismatic If viewing
leadership from the perspective of the exchange of power and its utilization to secure
outcomes leaders are situational transactional or transformational Understanding
these different tropes can provide a vocabulary for discussion that can lead to
meaningful desired results It bears noting that not all leaders are created equal and
leadership quality may vary enormously across industries or simply within an
organization In addition identifying an individual leaderrsquos style is central to
evaluating leadership quality and effectiveness especially as it relates to
organizational goals Below is a brief examination of each common leadership style
listed above and their potential impact on a group as well as their relative usefulness
Leadership style impacts the organization by affecting employee morale
productivity decision-making speed and metrics Successful leaders carefully
analyze problems assess the skill level of subordinates consider alternatives and
make an informed choice By choosing the most appropriate leadership style for the
situation an effective leader provides a lasting impact Leaders establish a clear
distinction between subordinates and superiors
When leaders use a coaching style instead subordinates feel safer and encouraged to
focus on their own development which ultimately helps the company for the long
term by increasing employee morale retention and satisfaction A leader engages
10
with employees to figure out the best way to accomplish the companyrsquos strategic
goals This includes decreased errors minimized waste and increased customer
satisfaction Participative leaders run team-building exercises to promote cultural
awareness and diversity which can improve productivity by allowing the team to
recognize each otherrsquos strengths and value
13 SIGNIFICANT OF THE STUDY
There are a number of different styles of leadership and management that are
based on different theories The individuals style will be use based on a combination
of their beliefs values and preferences as well as the organizational culture and
norms which will encourage some styles and discourage others
Different motivational theories can directly impact an employeersquos
contribution to the overall success of an organization Additionally motivational
theories can influence the behaviors and leadership methods within an organization
The result of employee motivation combined with leadership theories will influence
employee satisfaction This article will review factors that are directly attributed to
employee satisfaction
According to Watkiss (2004) motivation is the way to drive person into
doing something Much of the driven are the thought of a potential reward or a
consequence of not doing something Motivation is the forces the people do
something this is a result of the individual needs being satisfied (or met) so that
individual has the inspiration to complete the task Motivation refersto the initiation
direction intensity and persistence of human behaviour Based on the definition of
Watkiss (2004) it can be concluded that the motivation is the idea and initiative to
encourage and drive the individual to do something or to performance better jobs
Ormrod (2003) stated that the main reason of existence for organizations is not
merely to survive but also to gain profit and the companies enable to competitive
11
weather in locally or globally In order to achieve these missions companies have to
satisfy the employees who are considered asa cornerstone in many companies Thus
the employees would have a high morale self-esteem and also feel comfortable
toward the place where they work in However it is hard to argue that a motivated
workplace means that the organizations would get high performance or maybe
would increase revenue However managers is necessary to take actions in order to
satisfy employees and thereby it is suppose to increase the employeersquos motivation
After increasing motivations the employees will work harder and feel that they are
responsible to achieve all targets and goals that ordered by supervisors In other
words mean that employees would be fell that the organization as belong to them
For an instance motivation in the education process can have many effects on
how students learn and their behaviour to the course matter (Ormrod 2003) It can
direct behaviour toward particular goals and lead to increased effort and energy
It also can help the organization involved in determining the level of it It is
to help the managers to find his or hers leadership styles and increases the leadership
qualities Leadership is a fundamental aspect of the human condition Leadership
today is more difficult and more necessary than before The health and growth of any
organization rises and falls on leadership Studying leadership will make us better
followers Leadership skills can be learned in a systematic and thorough way
14 BACKGROUND OF THE APPLE INC
Apple started in 1976 as a computer company In the last decade however
Apple has expanded into a very intricate company that specializes in much more than
just computers In 2001 Apple broke the barrier with the iPod eventually becoming
the dominant market leader in music players As well Apple joined the phone
industry in 2007 with the iPhone which has also been widely successful
12
Apple is a consumer goods company and therefore evaluating its value
requires understanding its products and consumers This can be very difficult
because Apple competes with many different companies throughout the different
industries it takes part in
Apple has established a unique reputation in the consumer electronics
industry One of the most unique things about Apple is that it has a very strong
customer base This is extremely important in understanding Apple
Apple is probably the most well-known company when it comes to the
making of technology that is cutting edge and something that everyone wants to have
in their possession Apple Computer first came to be a company in 1976 when Steve
Jobs and Steve Wozniak when they released the Apple I and was located in
Cupertino California These two young men dropped out of college and were often
viewed as outcasts in most of the places that they were at including schools which
could have been the reason that they dropped out of college As most people have
heard Apple really started in the basement or garage depending on who the person
talks to rather than at some expensive business location Which is perhaps the reason
so many people were first intrigued by the brand and could be the reason that the
computers were such a success they were created by guys that knew what they
wanted and passed this on to the rest of the world And what they wanted was
something that other people wanted as well
The first order that the two built is somewhat of an amazing feat that was the
beginning of the company After being introduced to one another they made a
working model of their computer and took it to a nearby computer store in order to
try to make it onto the market The owners of the store ordered fifty of the machine
that was to be fully assembled and ready to go which seemed to be an impossible
feat However they did succeed as they bartered and promised many IOUs to
companies to get the parts that they would need since they had no money to buy
these on their own They finished all fifty machines in thirty days and took them to
the store to sell which they received around five hundred dollars a piece for these
machines They were a hit with those that came to the store
Now Apple is a brand that most people automatically know all over the
world They are known for their innovative technology that is usually the first of its
kind on the market and something that all people love to own and make their lives a
bit easier with the advancements that they gave people The company continued to
13
stay on top of their game and improve upon their technology they produced such
things as the iMac which really did help to propel the company in the eyes of many
consumers
The first home computer with a GUI or graphical user interface was the
Apple Lisa The very first graphical user interface was developed by the Xerox
Corporation at their Palo Alto Research Center (PARC) in the 1970s Steve Jobs
visited PARC in 1979 (after buying Xerox stock) and was impressed and influenced
by the Xerox Alto the first computer ever with a graphical user interface Jobs
designed the new Apple Lisa based on the technology he saw at Xerox
With the 1984 Apple Macintosh Steve Jobs made sure developers created
software for the new Macintosh Computer Jobs figured that software was the way to
win the consumer over
14
CHAPTER 2
LITERATURE REVIEW
21 DEFINITION AND MOTIVATION THEORY
Motivation is internal and external factors that stimulate desire and energy in
people to be continually interested and committed to a job role or subject or to make
an effort to attain a goal
Motivation results from the interaction of both conscious and unconscious
factors such as the (1) intensity of desire or need (2) incentive or reward value of the
goal and (3) expectations of the individual and of his or her peers These factors are
the reasons one has for behaving a certain way An example is a student that spends
extra time studying for a test because he or she wants a better grade in the class
Motivation is also a feeling of enthusiasm or interest that makes you
determined to do something Motivation is the desire that fuels a person to do certain
things based on the wants and needs of a person If a person wishes to meet these
wants and needs then it necessitates him to motivate himself so that he can make
certain moves A person is unique and apart from another so his wants and needs
vary greatly from that of the other The same is true for the peoples levels of
motivation
The different wants and needs in every person vary in intensity based on the
focus goals and the total human psyche of the person This is why the motivation of
a person is unique despite having similar wants and needs with others
The decision to increase your motivation is the key to the bringing a greater
sense of it for yourself This can be done by putting greater focus on the things that
15
you want to achieve until you actually accomplish them The stronger your focus is
on the goal the greater the motivation will be
The truth of the matter is if you are unable to keep track of your goals it can
be generalized that you do not really desire to achieve it Motivation can come
naturally and no amount of inspirational talk will set you to action if you really are
not into taking the goal seriously
Setting goals that stir positive feelings within you are important to keep
yourself motivated Once you have found these focus yourself on being able to get a
hold of them There will be a lot of distractions so pick up at a comfortable pace and
make things happen
The definition of motivation involves the total understanding of the self
Receiving rewards is one reason for being motivated but beyond that is a set of
benefits that are more valuable than concrete rewards These can be enhanced work
output more productivity better work habits and an increased of understanding of
yourself
According to various theories motivation may be rooted in the basic need to
stay motivated in the face of challenges and negative people Setbacks and
unsupportive colleagues or friends will make you even more determined when you
know how to stay motivated avoid the criticism endless nagging and moaning of
those around you When you easily and effortlessly get things done you give people
little reason to criticize you In fact they are likely to give you more freedom to do
things your way start new projects with enthusiasm and stay motivated over time
When you can see things through to completion you will have renewed confidence in
your ability to succeed stop things getting any worse When you know how to be
highly motivated in a matter of seconds you can turn around situations you have
neglected in the past feel in charge of you life As you get more done with ease you
will have order where you used to have chaos You will know what you want and
feel compelled to move ahead and get it develop leadership skills and positively
affect those around you Your drive and enthusiasm will touch everyone you deal
with People will turn to you for leadership and guidance enjoy a more harmonious
home life Imagine hearing praise and gratitude for all the little things you get done
around the house You will enjoy a satisfying feeling of accomplishment at the end
of each evening eliminate problems while they are small You will deal with
potential problems and concerns sooner rather than later This habit alone will put
16
you back in control save money by getting things done on time You will eliminate
those late fees fines and charges that procrastinators waste their hard earned money
on put an end to regrets Become the kind of person who jumps on opportunities
And enjoy the excitement and passion you feel when you are giving 100
understand what motivates you and enjoy greater success When you discover your
unique motivation blueprint getting ahead will never be a mystery again You can
fire up your motivation engine whenever you choose to move ahead quickly in your
career When you can calmly and efficiently get your work done you position
yourself for more responsibility and a higher salary earn the respect of your boss and
colleagues As a dependable and productive member of the team people will
appreciate you and seek your valuable advice on important matters and Feel fantastic
about yourself As a motivated self-starter your self-esteem will soar you will
accomplish much more have greater success and live a full life
22 DEFINITION CONCEPT AND LEADERSHIP THEORY
In a research on leadership_(Stodgill(1974) has identified more than eleven
explanations on leadership which has different foundation Many definitions have
been identified by researchers for example Stoggil (1950) explained that leadership is
a process to influence people to achieve certain goals and target Tannembum amp
Massarik (1957) explained that A frame of reference Management
Science (October) 1-19t hellip)
Individuals are concerned not only with the absolute amounts of rewards they
receive for their efforts but also the praising from employer We lead when we
manage a football team or teach a classroom of children We lead our own children
when we are parents and we lead when we organize anything We certainly lead
when we manage projects or develop a new business We lead the moment we take
the first supervisory responsibility at work and we may lead even before we assume
official responsibility to do anything A vicar or preacher leads a congregation A
17
writer or visionary may lead when he or she puts pen to paper and creates a book or
poem or article which inspires and moves others to new thoughts and actions A
monarch and a president are both leaders So is a local councillor and so can be a
community fund-raiser A ruthless dictator is a leader So was Mother Theresa and
so was Mahatma Gandhi
We can find leadership in every sort of work and play and in every sort of
adventure and project regardless of scale and regardless of financial or official
authority And so given the many ways in which leadership operates it is no surprise
that leadership is so difficult to define and describe
Leadership is a process by which a person influences others to accomplish an
objective and directs the organization in a way that makes it more cohesive and
coherent Leaders carry out this process by applying their leadership attributes such
as beliefs values ethics character knowledge and skills
To inspire your workers into higher levels of teamwork there are certain
things you must be know and do These do not come naturally but are acquired
through continual work and study Good leaders are continually working and
studying to improve their leadership skills they are NOT resting on their laurels
The difference of staffsrsquo perceptions might be influenced by gender age
status academic qualifications work tenure educational level family background
interest and so on Itrsquos clear that the perceptions of staffs on their managerrsquos
leadership style can be influenced with so many factors and it plays an important role
is determining the climate success organization and the level of achievement of the
organization itself
23 PATH GOAL THEORY
The Path-Goal model is a theory based on specifying a leaders style or behavior that
best fits the employee and work environment in order to achieve goals (House
18
Mitchell 1974) The goal is to increase an employees motivation empowerment
and satisfaction so that they become productive members of the organization
Leadership concept that the subordinates accept a leaders behavior only so
far as they view it as resulting in immediate or future benefit Thus a leaders main
function is to clear a path to the realization of the subordinates goals he or she must
choose the behavior patterns that are most applicable in helping the subordinates get
what they want
Path-Goal is based on Vrooms (1964) expectancy theory in which an
individual will act in a certain way based on the expectation that the act will be
followed by a given outcome and on the attractiveness of that outcome to the
individual The path-goal theory was first introduced by Martin Evans (1970) and
then further developed by House (1971)
Leaders can take a strong or limited approach in these In clarifying the path
they may be directive or give vague hints In removing roadblocks they may scour
the path or help the follower move the bigger blocks In increasing rewards they
may give occasional encouragement or pave the way with gold
In fact leader should clarify the path so subordinates know which way to go
remove roadblocks that are stopping the things going there and Increasing the
rewards along the route There are four style of leadership which are supportive
directive participative and achievement-oriented leadership
Supportive leadership
Considering the needs of the follower showing concern for their welfare and
creating a friendly working environment This includes increasing the followers self-
esteem and making the job more interesting This approach is best when the work is
stressful boring or hazardous The leader make work pleasant for the workers by
showing concern for them and by being friendly and approachable It is most
effective in situations in which tasks and relationships are physically or
psychologically challenging Good relations are promoted with the group and
sensitivity to subordinates needs is shown
Directive Leadership
Telling followers what needs to be done and giving appropriate guidance
along the way This includes giving them schedules of specific work to be done at
19
specific times Rewards may also be increased as needed and role ambiguity
decreased (by telling them what they should be doing)
This may be used when the task is unstructured and complex and the follower
is inexperienced This increases the followers sense of security and control and
hence is appropriate to the situation
The leader informs her followers on what is expected of them such as telling
them what to do how to perform a task and scheduling and coordinating work It is
most effective when people are unsure about the task or when there is a lot of
uncertainty within the environment Specific advice is given to the group and ground
rules and structure are established For example clarifying expectations specifying
or assigning certain work tasks to be followed
Participative leadership
Consulting with followers and taking their ideas into account when making
decisions and taking particular actions This approach is best when the followers are
expert and their advice is both needed and they expect to be able to give it The
leaders consult with their followers by consulting with them before making a
decision on how to proceed It is most effective when subordinates are highly trained
and involved in their work Decision making is based on consultation with the group
and information is shared with the group
Achievement-oriented leadership
Setting challenging goals both in work and in self-improvement (and often
together) High standards are demonstrated and expected The leader shows faith in
the capabilities of the follower to succeed This approach is best when the task is
complex
The leader sets challenging goals for his followers expects them to perform
at their highest level and shows confidence in their ability to meet this expectation
It is most effective in professional work environments such as technical or
scientific or in achievement environments such as sales Challenging goals are set
and high performance is encouraged while confidence is shown in the groups ability
The path-goal theory by House(1971) also known as the path-goal theory of
leader effectiveness or the path-goal model is a leadership theory in the field
The original path-goal theory identifies achievement-oriented directive
participative and supportive leader behaviors
20
The directive path-goal clarifying leader behaviour refers to situations where
the leader lets followers know what is expected of them and tells them how to
perform their tasks
24 NEED FOR ACHIEVEMENT THEORY
Need for Achievement (n Ach) is the degree to which someone is motivated
to set and reach goals People with a high n Ach are usually driven to succeed for
internal reasons such as personal satisfaction rather than by external pressures
Personality trait characterized by an enduring and consistent concern with
setting and meeting high standards of achievement This need is influenced by
internal drive for action (intrinsic motivation) and the pressure exerted by the
expectations of others (extrinsic motivation) Measured by thematic appreciation
tests need for achievement motivates an individual to succeed in competition and to
excel in activities important to him or her
These individuals work hard to meet their goals and tend to take on tasks that
are moderately difficult to accomplish If they choose a goal that is too easy the
achievement is not very rewarding and if they chose something that is too difficult
success may not be obtainable Say someone with a high n Ach is just beginning to
set high standards for themselves in fitness They may aim to run a 5k (3-mile) race
but they would shy away from a longer race until they have become a more
experienced runner so they arenrsquot setting themselves up for failure
People high in N-Ach are characterized by a tendency to seek challenges and
a high degree of independence Their most satisfying is the recognition of their
achievements
21
25 DIRECTIVE LEADERSHIP STYLE
The directive leadership style is one of four leadership behaviours identified
by the path-goal theory of leadership Directive leadership is characterized by setting
clear objectives and rules for your subordinates and ensuring that your expectations
and directions are clearly defined and understood by your subordinates Directive
leadership may be advisable when subordinates are unskilled or inexperienced at a
complex task It may backfire if imposed upon highly skilled and experienced
employees who are extremely competent to perform the task
An instructional type of managerial style characterized by a leader who tells
subordinate staff what they are expected to do and how to perform the expected
tasks A directive leadership style might be helpful for a manager within a business
where their subordinate staff members have jobs that are not particularly specialized
and so they need more guidance to avoid uncertainty
Directive leadership is one of five models of leadership described by Bernard
Bass Directive leadership is a style of leading people in a business or project It is
probably the most common form of leadership existing in large businesses today It
is very common in traditional business and traditional cultures This style of
leadership consists of a manager or superior person directing subordinates to
complete or work on a task at hand The manager will tell the employee exactly what
to do and how to do it He or she will have specific standards and will demand that
they be met The manager leads with total authority The military is a good example
of directive leadership However in business it does not always work as well
Directive leadership does not allow an employee to reach their potential nor does it
allow the employee to express their independent thoughts or creativity
Directive leader is a leader who is very strict autocratic makes use of his
power of influence from his position to control reward and force the followers to
comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)
22
26 SUPPORTIVE LEADERSHIP STYLE
Supportive Leadership is one of the leadership styles found in path-goal
theory A supportive leader try to decrease employee stress and frustration in the
workplace This method is effective when your work tasks are dangerous tedious
and stressful but is not really effective if your work tasks are intrinsically motivating
because you dont need to be motivated to do the work
Supportive leadership is a kind of leadership where you listen to your
workers and help them out when they need help Supportive leadership is an opposite
of autocratic leadership and is much more successful in many fields of work But not
in all of course
The leadership style I use to follow is Supportive leadership because
according to me the followers are as important as task The goals can only be achieve
with the help of followers if followers are facing any problem either in their personal
life or under organization roof the affection of that problem can be clearly measured
from their task results Moreover I use self-made theory in my leadership which is
Get addict an achieve according to this a person can achieve anything but the
conditions is that the person must be addicted to it If followers are facing any
grievances they canrsquot be addicted towards achievement Supportive leader in my way
does not only mean handling grievances of followers but I call myself supportive
leader because I plan my tactics towards achieving a goal according to the followers
ability and skills moreover according to their willingness and motivation towards
work Supportive leadership is It leads people It doesnt drive them It involves
them It doesnt coerce them It never loses sight of the most important principle
governing any project involving human beings namely that people are more
important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive
leadership is working along with followers guiding them helping them instead of
working ahead of them Human beings are most important aspect of this type of
leadership According to me this leadership can be done effectively if leaders treat
followers as one who work with him rather work for him Being the basket ball
captain for two consecutive years I applied my leadership style and maintained a
team
23
Supportive leadership is a reference to a particular leadership style for
business As management styles became more complex in the 1970s and 1980s
theories began to grow up Businesses started looking not only at the techniques of
management but at the different types of leaders found in business and what
categories those leaders fell into By the 1990s concepts such as supportive
leadership had become widely accepted Supportive leadership is a naturally organic
and emotionally sensitive style like other styles it is especially useful in certain
circumstances but the company must adopt a culture that encourages such styles for
them to be effective
In supportive leadership the manager is not so interested in giving orders and
managing every detail as in giving employees the tools they need to work
themselves While delegation is a vital part of supportive leadership managers do
not simply assign tasks and then receive the results Instead they work through the
tasks with employees to improve skills and talent until the manager does not need to
worry about a task being done correctly and the employee is fully empowered in a
particular area
27 PARTICIPATIVE LEADERSHIP STYLE
Lewinrsquos study found that participative leadership also known as democratic
leadership is generally the most effective leadership style Democratic leaders offer
guidance to group members but they also participate in the group and allow input
from other group members In Lewinrsquos study children in this group were less
productive than the members of the authoritarian group but their contributions were
of a much higher quality
Participative leadership is a style of leadership that involves all members of a
team in identifying essential goals and developing procedures or strategies to reach
those goals From this perspective this leadership style can be seen as a leadership
style that relies heavily on the leader functioning as a facilitator rather than simply
24
issuing orders or making assignments This type of involved leadership style can be
utilized in business settings volunteer organizations and even in the function of the
home
Participative leaders encourage group members to participate but retain the
final say over the decision-making process Group members feel engaged in the
process and are more motivated and creative
One of the main benefits of participative leadership is that the process allows
for the development of additional leaders who can serve the organization at a later
date Because leaders who favor this style encourage active involvement on the part
of everyone on the team people often are able to express their creativity and
demonstrate abilities and talents that would not be made apparent otherwise The
discovery of these hidden assets help to benefit the work of the current team but also
alerts the organization to people within the team who should be provided with
opportunities to further develop some skill or ability for future use
One potential disadvantage of participate leadership is the time factor This
leadership style does often involve the need for more time before action is taken
This is only natural since the very nature of this leadership style means allowing
input from every member of the team However the extra time necessary for this
process often leads to decisions that ultimately benefit everyone to a greater degree
than faster decisions that are more limited in scope
Participative leadership also expands the range of possibilities for the team
When leadership styles that essentially leave all the direction and decision making in
the hands of one individual it is much more difficult to see a given approach from
several different angles When the leadership style encourages others to be involved
in the decision making process a given course of action can be approached from a
variety of perceptions This can often point out strengths or weaknesses to the
approach that would have gone unobserved and thus unresolved without this type of
participatory brainstorming and decision making
Effective participative leadership allows the talents and skills of all the team
members to be utilized in arriving at decisions and taking courses of action While
the team leader is usually still responsible for making the final decision this sharing
of functions within the team provide the perfect environment for everyone to provide
input that has the potential to make that final decision more well-rounded and
ultimately profitable for the company as a whole
25
28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE
Management which sets challenging goals assists in training emphasizes
improvement and expects the highest levels of performance
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
Achievement-oriented leaders always learn They always take risk They
never gamble (There is a difference) They always teach and mentor others They
understand that failure to adapt and change means death and destruction on a
competitive battlefield Either products are always changing or consumers are
changing so businesses must adapt or dieAchievement -oriented leaders put the
right people on the bus and go to great lengths to keep them there They never
change the deal with their employees (except to make it sweeter) They share
success They set stretch goals and achieve them It is fascinating to watch those
leaders work with their teams They are unstoppable
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
26
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION
There are a number of different styles of leadership and management that are
based on different theories The individuals style will be use based on a combination
of their beliefs values and preferences as well as the organizational culture and
norms which will encourage some styles and discourage others
Idealized influence describes managers who are exemplary role models for
associates Managers with idealized influence can be trusted and respected by
associates to make good decisions for the organization Intellectual Stimulation
describes managers who encourage innovation and creativity through challenging the
normal beliefs or views of a group Managers with intellectual stimulation promote
critical thinking and problem solving to make improvement of organization
performance
Inspirational motivation describes managers who motivate associates to
commit to the vision of the organization Managers with inspirational motivation
encourage team spirit to reach goals of increased revenue and market growth for the
organization Individual consideration describes managers who act as coaches and
advisors to the associates Managers with individual consideration encourage
associates to reach goals that help both the associates and the organization
27
CHAPTER 3
METHODOLOGY
31 RESEARCH DESIGN
A research design encompasses the methodology and procedures employed to
conduct scientific research The design of a study defines the study type (descriptive
correlational semi-experimental experimental review meta-analytic) and sub-type
(eg descriptive-longitudinal case study) research question hypotheses
independent and dependent variables experimental design and if applicable data
collection methods and a statistical analysis plan
The research design is also the framework for conducting the marketing
research project that clarified the necessary procedure in order to obtain the
information needed to solve all the marketing problem
In order to collect as much data as possible a combination of descriptive and
analytical research designs based on result from the questionnaire observation and
interview were used by the researcher to analyses the influence of leader on
competitive market concept of motivation in organization and the ways that human
performances on a job can be link with ability and motivation in Apple Inc
The method has been used is to distribute the questionnaire throughout the
staff in order to collect a better result The reason for choosing this method is
28
because this is the most effectives way to study the relationship between leadership
style and motivational level The raw data was analyze according to the research
objectives
32 POPULATION AND SAMPLING TECHNIQUE
The population of this study are all the staff from Apple Inc The population
chosen consider those who have had experiences working in such a high
technological company like Apple Inc The Sampling technique used in this research
was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the
south of Ireland
Figure 31 Required Sample Size
29
CHAPTER 4
RESEARCH FINDING
A questionnaire is a means of eliciting the feelings beliefs experiences
perceptions or attitudes of some sample of individuals As a data collecting
instrument it could be structured or unstructured
The questionnaire is most frequently a very concise preplanned set of
questions designed to yield specific information to meet a particular need for
research information about a pertinent topic The research information is attained
from respondents normally from a related interest area The dictionary definition
gives a clearer definition A questionnaire is a written or printed form used in
gathering information on some subject or subjects consisting of a list of questions to
be submitted to one or more persons
The method of questionnaire have some advantages of in Economy - Expense
and time involved in training interviewers and sending them to interview are reduced
by using questionnaires Uniformity of questions - Each respondent receives the
same set of questions phrased in exactly the same way Questionnaires may
therefore yield data more comparable than information obtained through an
interview Standardization - If the questions are highly structured and the conditions
under which they are answered are controlled then the questionnaire could become
standardized The disadvantages of questionnaire are respondentrsquos motivation is
difficult to assess affecting the validity of response
30
41 RESPONSE RATE
The laminated random sampling technique was used and a total of 100
samples size were selected out of 100 populations 100 questionnaires were received
that is representing 90 of response rate The sample size was reasonable and
beyond the target that we set early and exceed our expectation This is to allow
further analysis that was surpass the demand
42 DESCRIPTIVE DEMOGRAPHIC PROFILE
The demographic profile is in Table 41 The distribution of respondents
includes 65 male and 35 female The age of respondents was from below 30
years 35 45 between 30 to 40 years 20 between 40 to 50 years While for
years of experience 30 out of the 50 respondents that we carried out for
questionnaire have less than 5 years of experience 30 between 6 to 10 years 28
between 11 to 15 years and 12 have more than 16 years of experience
For the level of education 45 stand for those who have SPMMCEOthers 30 of
the respondents have STPMHSEDIPLOMA 18 of the respondents have degree
and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of
them are single 38 of the respondents are married and only 20 of them are
widowed
Demographic
Items
Frequency Percentage ()
Gender
Male 65 65
Female 35 35
31
Age
lt30 35 35
31-40 45 45
41-50 20 20
Length of Service
lt5 30 30
6-10 30 30
10-15 28 28
gt16 12 12
Education
SPMMCE 45 45
STPMHSE
DIPLOMA
30 30
Degree 18 18
Masterrsquos Degree 7 7
Status
Single 42 42
Married 38 38
Widowed 20 20
Table 41 Demographic Profile
43 DESCRIPTIVE ANALYSIS
32
Design of minimum maximum mean and standard deviation of each item
can be refer rend to the table 42 below Based on the table it reveals that the
minimum value for the directive leadership style is 1 and maximum is 5 In term of
mean and standard deviation of the directive leadership style are 257 413 1144
and 1336 respectively
For supportive leadership style the minimum mean will be 334 and the
highest are 444 For standard deviation is 0991 and 1386 respectively
For minimum value for participative leadership style will be 1 and the
maximum is 5 in addition to that the mean and standard deviation of the variable is
between 367 to 444 and 367 and 1040 and 1264 respectively
The achievement oriented leadership style the mean and standard deviation
of the variable is between 349 to 413 and 1021 to 1165
For motivation achievement based on individual perception the minimum
values of variable range from 1 to 2 and the maximum variable is 5 Mean and
standard deviation of the variable is between 253 to 459 and 0906 to 1335
Variableconstruct Mean Std Deviation
Directive 358 1145
1 He has the final word in the office
matters
373 1336
2 He emphasizes that all rules and
regulations
257 1144
3 He give clear explanations of what is
expected of other
365 1224
4 He give subordinates explicit
instructions for how to do their work
413 1246
5 He show interest in subordinatesrsquo
personal concerns
382 1306
Supportive 383 1190
1 He often mingle with the staff 373 1386
2 He often spent time as necessary to 444 0991
33
hear complaint from staff
3 Providing guidance without pressure
is the
key to being a good leader
362 1259
4 As a rule leaders should allow
subordinates
to appraise their own work
334 1072
5 Leaders should give subordinates
complete
freedom to solve problems on their own
401 1240
Participative 408 1110
1 He is very responsive and easy to be
invited to discuss
367 1264
2 He easily understood 413 1105
3 When things go wrong and he need to
create a strategy to keep a project or process
running on schedule he call a meeting to get his
employees advice
433 1046
4 To get information out He send it by
email memos or voice mail very rarely is a
meeting called His employees are then
expected to act upon the information
384 1040
5 He want to create an environment
where the employees take ownership of the
project I allow them to participate in the
decision making process
444 1096
Achievement Oriented 387 1103
1 He determines the duties of staff 391 1113
2 He describes the conditions and tasks
and clearly what is expected
349 1021
3 He explain the level of performance 382 1165
34
that is expected of subordinates
4 He give vague explanations of what is
expected of subordinates on the job
413 1107
5 He consistently set challenging goals
for subordinates to attain
401 1110
Motivation Level 345 1178
1 1 I feel annoyed when thinking about
the things I would like to do new work
459 0906
2 I am ambitious in my career 288 1233
3 I am energized when
people count on me for ideas
439 0947
4 When involved in group projects my
team membersrsquo problems are my problems
301 1211
5 I find pleasure in recognizing and
celebrating the accomplishments of others
290 1125
6 As a practice I ask people
challenging questions when we are working on
projects together
301 1211
7 I take delight in complimenting
people I work with when progress is made
411 1190
8 I find it easy to be the cheerleader for
others when times are good and when times are
bad
382 1179
9 Team accomplishment is more
important to me than my own personal
accomplishments
321 1327
10 When involved in group projects I
am inclined to let my ideas be known
253 1335
Table 42 leadership style
35
44 RELIABILITY ANALYSIS
According to Hinton (2004) recommended four cut-off points for steadiness
which includes outstanding reliability (090 and above) high reliability (070 ndash 090)
moderate reliability (050 ndash 070) and low reliability (050 and below)
000 050 Low Reliability
050 070 Moderate Reliability
070 090 High Reliability
090 100 Outstanding
Reliability
Table 43 Reliability Analysis
Based on table 43 there are five constructs directive supportive
participative achievement-oriented and motivation level shown Cronbachrsquos Alpha
values of 0865 0914 0970 0974 and 0883 respectively None of constructs
confirm low reliability The high Cronbachrsquos Alpa values for all establish contain
that they are inwardly uniform That means all element of each establishes are
measuring the identical content creation In the nutshell the higher the Cronbachrsquos
Alpha value of a construct the higher the reliability is of measuring the same
construct
Const
ructs
Sample
Size(n)
No
of Items
Cronbachrsquos
Alpha (a)
Type
Direc 100 5 0865 High Reliability
36
tive
Supp
ortive
100 5 0914 Outstanding
Reliability
Partic
ipative
100 5 0970 Outstanding
Reliability
Achi
evement
100 5 0974 Outstanding
Reliability
Level
of Staff
Motivation
100 10 0883 Outstanding
Reliability
Table 44 Reliability Test
45 CORRELATION MATRIX
Correlation analysis was used to conclude and decide relationships between
two variables measured Toward this end Pearson correlation test was used to
diagnose whether leadership styles and motivation level are relevant to each other
Table 44 presents the correlation matrix results
Table 44 shows the relation of independent variables with motivation level
For finding the relation significant level plt 005 and plt 001were chosen
The value of correlation coefficient r for directive leadership style is 0356
with plt 005 which show a moderate relationship with the level of staff motivation
It is found that the value of correlation coefficient r for supportive leadership
style is 0369 with plt 001 show a strong relationship with the level of staff
motivation
Participative leadership style carry correlation coefficient value r of 035 2
with plt 005 which show a moderate relationship with the level of staff motivation
For achievement oriented leadership style the coefficient valuer is 0430
with plt 001 which show a strong relationship with the level of staff motivation
37
Correlation is significant at the 001 level (1-tailed)
Correlation is significant at the 005 level (1-tailed)
Constructs Directive Supportive Participative Achievement Motivation
() () () ()
Directive 1 0691 0717 0799 0356
0000 0000 0000 0012
() () ()
Supportive 1 0877 0676 0369
0000 0000 0009
() ()
Participative 1 0736 0352
0000 0012
()
Achievemen
t
1 0430
0022
Motivation 1
Table 45 Correlation between leadership styles and the level of staff
motivation
46 REGRESSION ANALYSIS
In this study multiple regression analysis was applied Each variable from
factor scores were used in the analysis Table 45 shows the results of multiple
regression analysis of the research The findings showed that leadership styles were
not significant and negatively correlate with level of motivation of staff The R2 =
38
0184 indicates that 1840 of the variance in variable level of motivation of the
staff (dependent variable) can be explained by leadership styles
Beta coefficient the achievement oriented has the highest B β =0225
followed by supportive leadership style β = 0111 directive β =0024 and the lowest
is participative leadership style is β = - 0003That means one unit increase in
directive leadership style will lead to 0024 increase in the level of motivation for
supportive leadership style one unit increase will lead to 00111 increase in the level
of motivation one unit increase in participative will lead to -0003 change in the
level of motivation of staff and one unit increase in achievement oriented will lead
to 0225 increase to the level of motivation of staff The findings explain that the
components of the leadership styles do not explain the level of motivation of the
staff
Instruction
R2=0184
Adjusted R2=0103 F= 2499 p lt 005
Dependent Variable Level of staff Motivation
Unstandardised
Coefficients
Standardise
d
Coefficient
Model B Std Error Beta t Sig
(Constant) 2268 0446 5430 0000
Total Score Directive 0024 0186 0031 0144 0984
Total Score Supportive 0101 0177 0161 0691 0585
Total Score Participative -0003 0191 -0055 -0020 1082
Total Score Achievement 0225 0170 0312 1456 0210
39
Table 46 Multiple Regression Analysis (n=50)
40
Chapter 5
CONCLUSION AND RECOMMENDATION
51 INTRODUCTION
This chapter target to discuss the outcome shown in the previous chapters by
setting against them with those finding principles and earlier investigation in the
common field Moreover the investigationrsquos confines and recommendations for the
future research and practice are shown in this chapter
52 DISCUSSION OF FINDING
The objectives of this investigation were to determine the relationship
between leadership style and motivation level It is a study of Apple Incorporation
The outcome of this investigation gives that the leadership styles are supported to the
level of staff motivation The independents variables had correlation with the level of
the staff motivation that is illustrated in Table 42 in the preceding chapter
Based on the analysis of the research (Sample the leadership styles of the
manager of the Apple Incorporation) is significant with the leadership style which
has been practiced by Chief Executive Officer of Apple Incorporation in the District
41
of Johor Bahru Johor James Liow 1992) Analysis from the research found that the
most dominant leadership is achievement oriented followed by supportive directive
participative and achievement oriented
In discussing the results the researchers prefer to discuss each hypothesis
separately in order to get an accurate and complete perceptive of the relationship
between leadership style and motivation level
The results revealed that the respondents perceived the all four leadership
styles of the manager have relation with their level of motivation towards their jobs
Furthermore the results revealed that there is significant relationship between
leadership style and motivation level
What is remarkable here is that this findings correlates strongly with the
arguments that say that relationship between leadership style and motivation level
can be both influential and no influential with staffrsquos motivation and his or her
leadership styles depends on his or her choice of the style that suits the situation or
the company
For example the researchers of University Malaya claimed that the
leadership styles of leader had relationship with staffrsquos motivation but depending on
their jobs according to the job description and the organizational chart that informs
employees what when and how tasks should be done
53 LIMITATION OF STUDY
One of the limitations in research includes lack of adequate information on a
particular subject Research equipments are very hard or expensive to acquire leading
to formulation mere assumptions Another hindrance is poor or inaccessibility to the
region of study
Some of the limitations of doing a research include access of information
availability of enough resources and time management The availability of experts in
42
editing and guidance may also be minimal where support from friends or
organisation may not be enough
The limitations of the study are those characteristics of design or
methodology that impacted or influenced the application or interpretation of the
results of your study They are the constraints on generalizability and utility of
findings that are the result of the ways in which you chose to design the study andor
the method used to establish internal and external validity
Another limitation related to building the evidence about ldquosurvival of
consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin
spiritrdquo Not knowing all of your extended family members limits your ability to
verify statements communicated by the Medium When information related to a
discarnate is not verified this result could be related to the sitterrsquos limitations but it
may also be related to the Medium These challenges however highlight the
limitations of spirit communication and in general further highlights the complexity
of studying the ldquoA study of Apple Incorporationrdquo
Limitations in research methods vary depending on the type of method used
and how it was conducted They include language barriers you might want to do a
research on something that is in a language which you do not understand and the
production of a translator is not available You might also be short of the research
materials and others are not immediately available among others
Limitations are influences that the researcher cannot control They are the
shortcomings conditions or influences that cannot be controlled by the researcher
that place restrictions on your methodology and conclusions Any limitations that
might influence the results should be mentioned
54 SUGGESTIONS FOR FUTURE RESEARCH
From this research the researcher recommends a several means that could be
taken to improve staffrsquos motivation by concentrating on leadership styles
43
According to Marketing minds (2012) Apple Inc uses the Apple brand to
compete across several highly competitive markets including the personal computer
industry with its Macintosh line of computerslaptops and related software the
consumer electronics industry with products such as the iPod digital music
distribution through iTunes Music Store the smart phone market with the Apple
iPhone magazine book games and applications publishing via the AppsStore for
iPhone and the iPad tablet computing device and movie and TV content distribution
with Apple TV The company is also establishing a very strong marketing presence
relative to the rival (Google) in the advertising market via its business Apps and iAd
network Steve Jobs the co-Founder of Apple described the company as being a
mobile devices company largest in the world as their revenues are bigger than
Nokia Samsung or Sonys mobile devices business
The story started two months ago when Google released its first smart phone
This new smart phone made by a Taiwanese company called HTC and the phone
called Nexus One After three weeks Apple Company said is going to sue the
manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC
The company which has been releasing iPhone since 2007 believes that HTC
illegally used 20 patents of Apple These patents are related to user interface
architecture and hardware of iPhone Apple Company filed a lawsuit in US District
Court in Delaware and an objection presented to the International Trade Commission
in USA too
In response to these accusations made by Apple Company against HTC
company The HTC denied Applersquos allegations and declared to fight the suit In other
response HTC said it has been making phones for a far longer time than Apple
including a touch screen device called the XDA that predates the iPhone by about 5
years
Implications
The implications here appear to be that HTCrsquos technological primary somehow goes
against Applersquos claims that the company violated 20 of its patents And while itrsquos
certainly possible that that might be the case itrsquos hard to accept that argument
without a list of patents to back it up
Patents
44
Here some of the patents that Apple Company accusing HTC Company used them
for its new Nexus phone manufactured for Google They are Multi-touch Screen
Multifinger gestures device integration and multitasking accelerometer patents
What is Android Android is a software installed in the mobile devices that includes
an operating system middleware and key applications The Android SDK provides
the tools and APIs necessary to begin developing applications on the Android
platform using the Java programming language
Terminology
Today in the market consumer have a lot of options for every product
whether it be an IT product or Home PCs or consumer durables or a FMCG product
This study may be helpful for company to know about the factors affecting the
consumer behavior and patterns of the consumer It may also be helpful to know the
specific requirement of customer so that the customer can be easily satisfied
Moreover this study helps to know the buying habits and patterns of customer The
study will help the company to understand the relationship that a consumer have with
their Apple product It will help to ascertain the reason which makes the undisputed
leader in almost every segment in which they operate
All Apple Professional Development facilitators are educators themselves
That gives them a unique view they know whatrsquos important in the classroom so they
can ensure that you learn about your Apple products and how they can best serve you
and your students We have created workshops in the following categories
These curriculum-focused workshops help teachers apply their skills with
Apple products to specific areas and disciplines to produce effective personal
learning for their students
Focused on technology skills these foundational workshops help teachers
become confident and comfortable integrating Apple products into their teaching
strategies
These workshops for school leaders and Education decision-makers focus on
issues important to success such as visioning and planning
Our research investigated the role of social norms in an extended theory of
planned behavior (TPB) in the explanation of prostatecolorectal cancer screening
(CS) intention and the prediction of CS uptake among men
45
Apple is well known for giving its customers things that they need but didnt
know they needed until the product shipped In that spirit Apple is in a unique
position to make further gains with that philosophy especially as other companies
pull back reduce RampD or get out of some markets completely
I written before about how Apples financial position gives it a unique
competitive advantage over the competition That discussion pointed to how Apple
can pay cash for components get to the front of supplier delivery schedules then
through volume drive prices down putting extreme price pressure on the
competition while they develop the next generation with RampD dollars
Even as Apple does this they are mindful of their brand Selling cheap
products doesnt sit well with Apple and they definitely dont want to undercut or
cannibalize other product lines
So if one asks the question about what Apple can deliver in a time when
customers are watching every penny its silly to envision a cheaper stripped down
version of a product thats already doing well Instead as Apple ponders how to
deliver new products to cost conscious customers the company tends to think about
holes in the market that can be exploited with their technology -- but which dont
undercut current products
There are other considerations as well For example the iPod touch doesnt
have a camera or an FM radio Other than the CPU it doesnt radiate and can
therefore be used in corporate or government environments that would otherwise
forbid a device that could be a security concern Our fantasies often neglect to
consider such things Because people expect to use their iPhone anywhere that
device has a different set of design constraints
Availability of multi-modal logistics services has been introduced and
occupational safety and health management system elaborated The DTPB can
provide a useful framework for evaluating interventions to increase logisticians
motivations to safety performance The overriding aim of this study was to design
and pilot test a questionnaire for subsequent use in a large-scale survey This study
describes the early stages of a research questionnaire development and a pilot study
The main results of this pilot study that the questionnaire proved to be reliable and
the analysis although preliminary provided strong support for the predictive power
of the DTPB The evaluation led to minor changes in the questionnaire Currently
46
the relevant literature surrounding the DTPB reveals a lack of research that utilizes
empirically validated theories in the field of logistics safety There is therefore a need
to consider more practical issues that emerge when applying the theory As is often
the case with the DTPB questionnaire the participants thought the questionnaire was
rather long This is important given that lengthy questionnaires can impact on data
quality through reduced completion rates due to factors such as lowered participant
motivation The length of the questionnaire could be accommodated thereby
encouraging participation Another comment levied at the DTPB questionnaire is that
it appears rather repetitive Indeed responses received in the present context included
wersquove answered that already Alternatively it may be better to group the outcomes
and behavioural belief statements and address the issue of similarity
Although the key purpose of this study was to develop and pilot a
questionnaire and not to generalize its findings it is of interest to note that the
occupational doctors advice has significant relationship to safety performance One
possible reason is that occupational safety and health information is not easily
available thereby increasing the reliance of the workers on the occupational doctors
advice This finding together with the significant influence of peer culture within the
DTPB framework would seem to strengthen the view that increasing exposure of
logisticians to occupational safety and health may encourage more positive
subjective norms and implies that contact with occupational doctors may encourage
the logisticians to work safely
Deeper interpretation suggests that peers causal attributions regarding safety
performance in their workplace may exert a comparatively strong influence over
logisticians991257 safety It also adds weight to the suggestion that occupational safety
and health training should form part of the logistics company991257s annual training plan
and as such supports the view that occupational safety and health intervention
programmes are required
He findings from questionnaire pilot test seem to corroborate previous
research by suggesting that subjective norms is a key issue to be addressed in any
occupational safety and programme as is the case of the logistics sector The result is
in line with the results reported by Hamilton and White Paris and Van den Broucke
and Fogarty and Shaw who found subjective norms to be important in affecting
adoption of a system As such it would seem that efforts should be made to enhance
knowledge and in particular to highlight the benefits of safety performance for both
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
10
with employees to figure out the best way to accomplish the companyrsquos strategic
goals This includes decreased errors minimized waste and increased customer
satisfaction Participative leaders run team-building exercises to promote cultural
awareness and diversity which can improve productivity by allowing the team to
recognize each otherrsquos strengths and value
13 SIGNIFICANT OF THE STUDY
There are a number of different styles of leadership and management that are
based on different theories The individuals style will be use based on a combination
of their beliefs values and preferences as well as the organizational culture and
norms which will encourage some styles and discourage others
Different motivational theories can directly impact an employeersquos
contribution to the overall success of an organization Additionally motivational
theories can influence the behaviors and leadership methods within an organization
The result of employee motivation combined with leadership theories will influence
employee satisfaction This article will review factors that are directly attributed to
employee satisfaction
According to Watkiss (2004) motivation is the way to drive person into
doing something Much of the driven are the thought of a potential reward or a
consequence of not doing something Motivation is the forces the people do
something this is a result of the individual needs being satisfied (or met) so that
individual has the inspiration to complete the task Motivation refersto the initiation
direction intensity and persistence of human behaviour Based on the definition of
Watkiss (2004) it can be concluded that the motivation is the idea and initiative to
encourage and drive the individual to do something or to performance better jobs
Ormrod (2003) stated that the main reason of existence for organizations is not
merely to survive but also to gain profit and the companies enable to competitive
11
weather in locally or globally In order to achieve these missions companies have to
satisfy the employees who are considered asa cornerstone in many companies Thus
the employees would have a high morale self-esteem and also feel comfortable
toward the place where they work in However it is hard to argue that a motivated
workplace means that the organizations would get high performance or maybe
would increase revenue However managers is necessary to take actions in order to
satisfy employees and thereby it is suppose to increase the employeersquos motivation
After increasing motivations the employees will work harder and feel that they are
responsible to achieve all targets and goals that ordered by supervisors In other
words mean that employees would be fell that the organization as belong to them
For an instance motivation in the education process can have many effects on
how students learn and their behaviour to the course matter (Ormrod 2003) It can
direct behaviour toward particular goals and lead to increased effort and energy
It also can help the organization involved in determining the level of it It is
to help the managers to find his or hers leadership styles and increases the leadership
qualities Leadership is a fundamental aspect of the human condition Leadership
today is more difficult and more necessary than before The health and growth of any
organization rises and falls on leadership Studying leadership will make us better
followers Leadership skills can be learned in a systematic and thorough way
14 BACKGROUND OF THE APPLE INC
Apple started in 1976 as a computer company In the last decade however
Apple has expanded into a very intricate company that specializes in much more than
just computers In 2001 Apple broke the barrier with the iPod eventually becoming
the dominant market leader in music players As well Apple joined the phone
industry in 2007 with the iPhone which has also been widely successful
12
Apple is a consumer goods company and therefore evaluating its value
requires understanding its products and consumers This can be very difficult
because Apple competes with many different companies throughout the different
industries it takes part in
Apple has established a unique reputation in the consumer electronics
industry One of the most unique things about Apple is that it has a very strong
customer base This is extremely important in understanding Apple
Apple is probably the most well-known company when it comes to the
making of technology that is cutting edge and something that everyone wants to have
in their possession Apple Computer first came to be a company in 1976 when Steve
Jobs and Steve Wozniak when they released the Apple I and was located in
Cupertino California These two young men dropped out of college and were often
viewed as outcasts in most of the places that they were at including schools which
could have been the reason that they dropped out of college As most people have
heard Apple really started in the basement or garage depending on who the person
talks to rather than at some expensive business location Which is perhaps the reason
so many people were first intrigued by the brand and could be the reason that the
computers were such a success they were created by guys that knew what they
wanted and passed this on to the rest of the world And what they wanted was
something that other people wanted as well
The first order that the two built is somewhat of an amazing feat that was the
beginning of the company After being introduced to one another they made a
working model of their computer and took it to a nearby computer store in order to
try to make it onto the market The owners of the store ordered fifty of the machine
that was to be fully assembled and ready to go which seemed to be an impossible
feat However they did succeed as they bartered and promised many IOUs to
companies to get the parts that they would need since they had no money to buy
these on their own They finished all fifty machines in thirty days and took them to
the store to sell which they received around five hundred dollars a piece for these
machines They were a hit with those that came to the store
Now Apple is a brand that most people automatically know all over the
world They are known for their innovative technology that is usually the first of its
kind on the market and something that all people love to own and make their lives a
bit easier with the advancements that they gave people The company continued to
13
stay on top of their game and improve upon their technology they produced such
things as the iMac which really did help to propel the company in the eyes of many
consumers
The first home computer with a GUI or graphical user interface was the
Apple Lisa The very first graphical user interface was developed by the Xerox
Corporation at their Palo Alto Research Center (PARC) in the 1970s Steve Jobs
visited PARC in 1979 (after buying Xerox stock) and was impressed and influenced
by the Xerox Alto the first computer ever with a graphical user interface Jobs
designed the new Apple Lisa based on the technology he saw at Xerox
With the 1984 Apple Macintosh Steve Jobs made sure developers created
software for the new Macintosh Computer Jobs figured that software was the way to
win the consumer over
14
CHAPTER 2
LITERATURE REVIEW
21 DEFINITION AND MOTIVATION THEORY
Motivation is internal and external factors that stimulate desire and energy in
people to be continually interested and committed to a job role or subject or to make
an effort to attain a goal
Motivation results from the interaction of both conscious and unconscious
factors such as the (1) intensity of desire or need (2) incentive or reward value of the
goal and (3) expectations of the individual and of his or her peers These factors are
the reasons one has for behaving a certain way An example is a student that spends
extra time studying for a test because he or she wants a better grade in the class
Motivation is also a feeling of enthusiasm or interest that makes you
determined to do something Motivation is the desire that fuels a person to do certain
things based on the wants and needs of a person If a person wishes to meet these
wants and needs then it necessitates him to motivate himself so that he can make
certain moves A person is unique and apart from another so his wants and needs
vary greatly from that of the other The same is true for the peoples levels of
motivation
The different wants and needs in every person vary in intensity based on the
focus goals and the total human psyche of the person This is why the motivation of
a person is unique despite having similar wants and needs with others
The decision to increase your motivation is the key to the bringing a greater
sense of it for yourself This can be done by putting greater focus on the things that
15
you want to achieve until you actually accomplish them The stronger your focus is
on the goal the greater the motivation will be
The truth of the matter is if you are unable to keep track of your goals it can
be generalized that you do not really desire to achieve it Motivation can come
naturally and no amount of inspirational talk will set you to action if you really are
not into taking the goal seriously
Setting goals that stir positive feelings within you are important to keep
yourself motivated Once you have found these focus yourself on being able to get a
hold of them There will be a lot of distractions so pick up at a comfortable pace and
make things happen
The definition of motivation involves the total understanding of the self
Receiving rewards is one reason for being motivated but beyond that is a set of
benefits that are more valuable than concrete rewards These can be enhanced work
output more productivity better work habits and an increased of understanding of
yourself
According to various theories motivation may be rooted in the basic need to
stay motivated in the face of challenges and negative people Setbacks and
unsupportive colleagues or friends will make you even more determined when you
know how to stay motivated avoid the criticism endless nagging and moaning of
those around you When you easily and effortlessly get things done you give people
little reason to criticize you In fact they are likely to give you more freedom to do
things your way start new projects with enthusiasm and stay motivated over time
When you can see things through to completion you will have renewed confidence in
your ability to succeed stop things getting any worse When you know how to be
highly motivated in a matter of seconds you can turn around situations you have
neglected in the past feel in charge of you life As you get more done with ease you
will have order where you used to have chaos You will know what you want and
feel compelled to move ahead and get it develop leadership skills and positively
affect those around you Your drive and enthusiasm will touch everyone you deal
with People will turn to you for leadership and guidance enjoy a more harmonious
home life Imagine hearing praise and gratitude for all the little things you get done
around the house You will enjoy a satisfying feeling of accomplishment at the end
of each evening eliminate problems while they are small You will deal with
potential problems and concerns sooner rather than later This habit alone will put
16
you back in control save money by getting things done on time You will eliminate
those late fees fines and charges that procrastinators waste their hard earned money
on put an end to regrets Become the kind of person who jumps on opportunities
And enjoy the excitement and passion you feel when you are giving 100
understand what motivates you and enjoy greater success When you discover your
unique motivation blueprint getting ahead will never be a mystery again You can
fire up your motivation engine whenever you choose to move ahead quickly in your
career When you can calmly and efficiently get your work done you position
yourself for more responsibility and a higher salary earn the respect of your boss and
colleagues As a dependable and productive member of the team people will
appreciate you and seek your valuable advice on important matters and Feel fantastic
about yourself As a motivated self-starter your self-esteem will soar you will
accomplish much more have greater success and live a full life
22 DEFINITION CONCEPT AND LEADERSHIP THEORY
In a research on leadership_(Stodgill(1974) has identified more than eleven
explanations on leadership which has different foundation Many definitions have
been identified by researchers for example Stoggil (1950) explained that leadership is
a process to influence people to achieve certain goals and target Tannembum amp
Massarik (1957) explained that A frame of reference Management
Science (October) 1-19t hellip)
Individuals are concerned not only with the absolute amounts of rewards they
receive for their efforts but also the praising from employer We lead when we
manage a football team or teach a classroom of children We lead our own children
when we are parents and we lead when we organize anything We certainly lead
when we manage projects or develop a new business We lead the moment we take
the first supervisory responsibility at work and we may lead even before we assume
official responsibility to do anything A vicar or preacher leads a congregation A
17
writer or visionary may lead when he or she puts pen to paper and creates a book or
poem or article which inspires and moves others to new thoughts and actions A
monarch and a president are both leaders So is a local councillor and so can be a
community fund-raiser A ruthless dictator is a leader So was Mother Theresa and
so was Mahatma Gandhi
We can find leadership in every sort of work and play and in every sort of
adventure and project regardless of scale and regardless of financial or official
authority And so given the many ways in which leadership operates it is no surprise
that leadership is so difficult to define and describe
Leadership is a process by which a person influences others to accomplish an
objective and directs the organization in a way that makes it more cohesive and
coherent Leaders carry out this process by applying their leadership attributes such
as beliefs values ethics character knowledge and skills
To inspire your workers into higher levels of teamwork there are certain
things you must be know and do These do not come naturally but are acquired
through continual work and study Good leaders are continually working and
studying to improve their leadership skills they are NOT resting on their laurels
The difference of staffsrsquo perceptions might be influenced by gender age
status academic qualifications work tenure educational level family background
interest and so on Itrsquos clear that the perceptions of staffs on their managerrsquos
leadership style can be influenced with so many factors and it plays an important role
is determining the climate success organization and the level of achievement of the
organization itself
23 PATH GOAL THEORY
The Path-Goal model is a theory based on specifying a leaders style or behavior that
best fits the employee and work environment in order to achieve goals (House
18
Mitchell 1974) The goal is to increase an employees motivation empowerment
and satisfaction so that they become productive members of the organization
Leadership concept that the subordinates accept a leaders behavior only so
far as they view it as resulting in immediate or future benefit Thus a leaders main
function is to clear a path to the realization of the subordinates goals he or she must
choose the behavior patterns that are most applicable in helping the subordinates get
what they want
Path-Goal is based on Vrooms (1964) expectancy theory in which an
individual will act in a certain way based on the expectation that the act will be
followed by a given outcome and on the attractiveness of that outcome to the
individual The path-goal theory was first introduced by Martin Evans (1970) and
then further developed by House (1971)
Leaders can take a strong or limited approach in these In clarifying the path
they may be directive or give vague hints In removing roadblocks they may scour
the path or help the follower move the bigger blocks In increasing rewards they
may give occasional encouragement or pave the way with gold
In fact leader should clarify the path so subordinates know which way to go
remove roadblocks that are stopping the things going there and Increasing the
rewards along the route There are four style of leadership which are supportive
directive participative and achievement-oriented leadership
Supportive leadership
Considering the needs of the follower showing concern for their welfare and
creating a friendly working environment This includes increasing the followers self-
esteem and making the job more interesting This approach is best when the work is
stressful boring or hazardous The leader make work pleasant for the workers by
showing concern for them and by being friendly and approachable It is most
effective in situations in which tasks and relationships are physically or
psychologically challenging Good relations are promoted with the group and
sensitivity to subordinates needs is shown
Directive Leadership
Telling followers what needs to be done and giving appropriate guidance
along the way This includes giving them schedules of specific work to be done at
19
specific times Rewards may also be increased as needed and role ambiguity
decreased (by telling them what they should be doing)
This may be used when the task is unstructured and complex and the follower
is inexperienced This increases the followers sense of security and control and
hence is appropriate to the situation
The leader informs her followers on what is expected of them such as telling
them what to do how to perform a task and scheduling and coordinating work It is
most effective when people are unsure about the task or when there is a lot of
uncertainty within the environment Specific advice is given to the group and ground
rules and structure are established For example clarifying expectations specifying
or assigning certain work tasks to be followed
Participative leadership
Consulting with followers and taking their ideas into account when making
decisions and taking particular actions This approach is best when the followers are
expert and their advice is both needed and they expect to be able to give it The
leaders consult with their followers by consulting with them before making a
decision on how to proceed It is most effective when subordinates are highly trained
and involved in their work Decision making is based on consultation with the group
and information is shared with the group
Achievement-oriented leadership
Setting challenging goals both in work and in self-improvement (and often
together) High standards are demonstrated and expected The leader shows faith in
the capabilities of the follower to succeed This approach is best when the task is
complex
The leader sets challenging goals for his followers expects them to perform
at their highest level and shows confidence in their ability to meet this expectation
It is most effective in professional work environments such as technical or
scientific or in achievement environments such as sales Challenging goals are set
and high performance is encouraged while confidence is shown in the groups ability
The path-goal theory by House(1971) also known as the path-goal theory of
leader effectiveness or the path-goal model is a leadership theory in the field
The original path-goal theory identifies achievement-oriented directive
participative and supportive leader behaviors
20
The directive path-goal clarifying leader behaviour refers to situations where
the leader lets followers know what is expected of them and tells them how to
perform their tasks
24 NEED FOR ACHIEVEMENT THEORY
Need for Achievement (n Ach) is the degree to which someone is motivated
to set and reach goals People with a high n Ach are usually driven to succeed for
internal reasons such as personal satisfaction rather than by external pressures
Personality trait characterized by an enduring and consistent concern with
setting and meeting high standards of achievement This need is influenced by
internal drive for action (intrinsic motivation) and the pressure exerted by the
expectations of others (extrinsic motivation) Measured by thematic appreciation
tests need for achievement motivates an individual to succeed in competition and to
excel in activities important to him or her
These individuals work hard to meet their goals and tend to take on tasks that
are moderately difficult to accomplish If they choose a goal that is too easy the
achievement is not very rewarding and if they chose something that is too difficult
success may not be obtainable Say someone with a high n Ach is just beginning to
set high standards for themselves in fitness They may aim to run a 5k (3-mile) race
but they would shy away from a longer race until they have become a more
experienced runner so they arenrsquot setting themselves up for failure
People high in N-Ach are characterized by a tendency to seek challenges and
a high degree of independence Their most satisfying is the recognition of their
achievements
21
25 DIRECTIVE LEADERSHIP STYLE
The directive leadership style is one of four leadership behaviours identified
by the path-goal theory of leadership Directive leadership is characterized by setting
clear objectives and rules for your subordinates and ensuring that your expectations
and directions are clearly defined and understood by your subordinates Directive
leadership may be advisable when subordinates are unskilled or inexperienced at a
complex task It may backfire if imposed upon highly skilled and experienced
employees who are extremely competent to perform the task
An instructional type of managerial style characterized by a leader who tells
subordinate staff what they are expected to do and how to perform the expected
tasks A directive leadership style might be helpful for a manager within a business
where their subordinate staff members have jobs that are not particularly specialized
and so they need more guidance to avoid uncertainty
Directive leadership is one of five models of leadership described by Bernard
Bass Directive leadership is a style of leading people in a business or project It is
probably the most common form of leadership existing in large businesses today It
is very common in traditional business and traditional cultures This style of
leadership consists of a manager or superior person directing subordinates to
complete or work on a task at hand The manager will tell the employee exactly what
to do and how to do it He or she will have specific standards and will demand that
they be met The manager leads with total authority The military is a good example
of directive leadership However in business it does not always work as well
Directive leadership does not allow an employee to reach their potential nor does it
allow the employee to express their independent thoughts or creativity
Directive leader is a leader who is very strict autocratic makes use of his
power of influence from his position to control reward and force the followers to
comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)
22
26 SUPPORTIVE LEADERSHIP STYLE
Supportive Leadership is one of the leadership styles found in path-goal
theory A supportive leader try to decrease employee stress and frustration in the
workplace This method is effective when your work tasks are dangerous tedious
and stressful but is not really effective if your work tasks are intrinsically motivating
because you dont need to be motivated to do the work
Supportive leadership is a kind of leadership where you listen to your
workers and help them out when they need help Supportive leadership is an opposite
of autocratic leadership and is much more successful in many fields of work But not
in all of course
The leadership style I use to follow is Supportive leadership because
according to me the followers are as important as task The goals can only be achieve
with the help of followers if followers are facing any problem either in their personal
life or under organization roof the affection of that problem can be clearly measured
from their task results Moreover I use self-made theory in my leadership which is
Get addict an achieve according to this a person can achieve anything but the
conditions is that the person must be addicted to it If followers are facing any
grievances they canrsquot be addicted towards achievement Supportive leader in my way
does not only mean handling grievances of followers but I call myself supportive
leader because I plan my tactics towards achieving a goal according to the followers
ability and skills moreover according to their willingness and motivation towards
work Supportive leadership is It leads people It doesnt drive them It involves
them It doesnt coerce them It never loses sight of the most important principle
governing any project involving human beings namely that people are more
important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive
leadership is working along with followers guiding them helping them instead of
working ahead of them Human beings are most important aspect of this type of
leadership According to me this leadership can be done effectively if leaders treat
followers as one who work with him rather work for him Being the basket ball
captain for two consecutive years I applied my leadership style and maintained a
team
23
Supportive leadership is a reference to a particular leadership style for
business As management styles became more complex in the 1970s and 1980s
theories began to grow up Businesses started looking not only at the techniques of
management but at the different types of leaders found in business and what
categories those leaders fell into By the 1990s concepts such as supportive
leadership had become widely accepted Supportive leadership is a naturally organic
and emotionally sensitive style like other styles it is especially useful in certain
circumstances but the company must adopt a culture that encourages such styles for
them to be effective
In supportive leadership the manager is not so interested in giving orders and
managing every detail as in giving employees the tools they need to work
themselves While delegation is a vital part of supportive leadership managers do
not simply assign tasks and then receive the results Instead they work through the
tasks with employees to improve skills and talent until the manager does not need to
worry about a task being done correctly and the employee is fully empowered in a
particular area
27 PARTICIPATIVE LEADERSHIP STYLE
Lewinrsquos study found that participative leadership also known as democratic
leadership is generally the most effective leadership style Democratic leaders offer
guidance to group members but they also participate in the group and allow input
from other group members In Lewinrsquos study children in this group were less
productive than the members of the authoritarian group but their contributions were
of a much higher quality
Participative leadership is a style of leadership that involves all members of a
team in identifying essential goals and developing procedures or strategies to reach
those goals From this perspective this leadership style can be seen as a leadership
style that relies heavily on the leader functioning as a facilitator rather than simply
24
issuing orders or making assignments This type of involved leadership style can be
utilized in business settings volunteer organizations and even in the function of the
home
Participative leaders encourage group members to participate but retain the
final say over the decision-making process Group members feel engaged in the
process and are more motivated and creative
One of the main benefits of participative leadership is that the process allows
for the development of additional leaders who can serve the organization at a later
date Because leaders who favor this style encourage active involvement on the part
of everyone on the team people often are able to express their creativity and
demonstrate abilities and talents that would not be made apparent otherwise The
discovery of these hidden assets help to benefit the work of the current team but also
alerts the organization to people within the team who should be provided with
opportunities to further develop some skill or ability for future use
One potential disadvantage of participate leadership is the time factor This
leadership style does often involve the need for more time before action is taken
This is only natural since the very nature of this leadership style means allowing
input from every member of the team However the extra time necessary for this
process often leads to decisions that ultimately benefit everyone to a greater degree
than faster decisions that are more limited in scope
Participative leadership also expands the range of possibilities for the team
When leadership styles that essentially leave all the direction and decision making in
the hands of one individual it is much more difficult to see a given approach from
several different angles When the leadership style encourages others to be involved
in the decision making process a given course of action can be approached from a
variety of perceptions This can often point out strengths or weaknesses to the
approach that would have gone unobserved and thus unresolved without this type of
participatory brainstorming and decision making
Effective participative leadership allows the talents and skills of all the team
members to be utilized in arriving at decisions and taking courses of action While
the team leader is usually still responsible for making the final decision this sharing
of functions within the team provide the perfect environment for everyone to provide
input that has the potential to make that final decision more well-rounded and
ultimately profitable for the company as a whole
25
28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE
Management which sets challenging goals assists in training emphasizes
improvement and expects the highest levels of performance
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
Achievement-oriented leaders always learn They always take risk They
never gamble (There is a difference) They always teach and mentor others They
understand that failure to adapt and change means death and destruction on a
competitive battlefield Either products are always changing or consumers are
changing so businesses must adapt or dieAchievement -oriented leaders put the
right people on the bus and go to great lengths to keep them there They never
change the deal with their employees (except to make it sweeter) They share
success They set stretch goals and achieve them It is fascinating to watch those
leaders work with their teams They are unstoppable
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
26
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION
There are a number of different styles of leadership and management that are
based on different theories The individuals style will be use based on a combination
of their beliefs values and preferences as well as the organizational culture and
norms which will encourage some styles and discourage others
Idealized influence describes managers who are exemplary role models for
associates Managers with idealized influence can be trusted and respected by
associates to make good decisions for the organization Intellectual Stimulation
describes managers who encourage innovation and creativity through challenging the
normal beliefs or views of a group Managers with intellectual stimulation promote
critical thinking and problem solving to make improvement of organization
performance
Inspirational motivation describes managers who motivate associates to
commit to the vision of the organization Managers with inspirational motivation
encourage team spirit to reach goals of increased revenue and market growth for the
organization Individual consideration describes managers who act as coaches and
advisors to the associates Managers with individual consideration encourage
associates to reach goals that help both the associates and the organization
27
CHAPTER 3
METHODOLOGY
31 RESEARCH DESIGN
A research design encompasses the methodology and procedures employed to
conduct scientific research The design of a study defines the study type (descriptive
correlational semi-experimental experimental review meta-analytic) and sub-type
(eg descriptive-longitudinal case study) research question hypotheses
independent and dependent variables experimental design and if applicable data
collection methods and a statistical analysis plan
The research design is also the framework for conducting the marketing
research project that clarified the necessary procedure in order to obtain the
information needed to solve all the marketing problem
In order to collect as much data as possible a combination of descriptive and
analytical research designs based on result from the questionnaire observation and
interview were used by the researcher to analyses the influence of leader on
competitive market concept of motivation in organization and the ways that human
performances on a job can be link with ability and motivation in Apple Inc
The method has been used is to distribute the questionnaire throughout the
staff in order to collect a better result The reason for choosing this method is
28
because this is the most effectives way to study the relationship between leadership
style and motivational level The raw data was analyze according to the research
objectives
32 POPULATION AND SAMPLING TECHNIQUE
The population of this study are all the staff from Apple Inc The population
chosen consider those who have had experiences working in such a high
technological company like Apple Inc The Sampling technique used in this research
was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the
south of Ireland
Figure 31 Required Sample Size
29
CHAPTER 4
RESEARCH FINDING
A questionnaire is a means of eliciting the feelings beliefs experiences
perceptions or attitudes of some sample of individuals As a data collecting
instrument it could be structured or unstructured
The questionnaire is most frequently a very concise preplanned set of
questions designed to yield specific information to meet a particular need for
research information about a pertinent topic The research information is attained
from respondents normally from a related interest area The dictionary definition
gives a clearer definition A questionnaire is a written or printed form used in
gathering information on some subject or subjects consisting of a list of questions to
be submitted to one or more persons
The method of questionnaire have some advantages of in Economy - Expense
and time involved in training interviewers and sending them to interview are reduced
by using questionnaires Uniformity of questions - Each respondent receives the
same set of questions phrased in exactly the same way Questionnaires may
therefore yield data more comparable than information obtained through an
interview Standardization - If the questions are highly structured and the conditions
under which they are answered are controlled then the questionnaire could become
standardized The disadvantages of questionnaire are respondentrsquos motivation is
difficult to assess affecting the validity of response
30
41 RESPONSE RATE
The laminated random sampling technique was used and a total of 100
samples size were selected out of 100 populations 100 questionnaires were received
that is representing 90 of response rate The sample size was reasonable and
beyond the target that we set early and exceed our expectation This is to allow
further analysis that was surpass the demand
42 DESCRIPTIVE DEMOGRAPHIC PROFILE
The demographic profile is in Table 41 The distribution of respondents
includes 65 male and 35 female The age of respondents was from below 30
years 35 45 between 30 to 40 years 20 between 40 to 50 years While for
years of experience 30 out of the 50 respondents that we carried out for
questionnaire have less than 5 years of experience 30 between 6 to 10 years 28
between 11 to 15 years and 12 have more than 16 years of experience
For the level of education 45 stand for those who have SPMMCEOthers 30 of
the respondents have STPMHSEDIPLOMA 18 of the respondents have degree
and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of
them are single 38 of the respondents are married and only 20 of them are
widowed
Demographic
Items
Frequency Percentage ()
Gender
Male 65 65
Female 35 35
31
Age
lt30 35 35
31-40 45 45
41-50 20 20
Length of Service
lt5 30 30
6-10 30 30
10-15 28 28
gt16 12 12
Education
SPMMCE 45 45
STPMHSE
DIPLOMA
30 30
Degree 18 18
Masterrsquos Degree 7 7
Status
Single 42 42
Married 38 38
Widowed 20 20
Table 41 Demographic Profile
43 DESCRIPTIVE ANALYSIS
32
Design of minimum maximum mean and standard deviation of each item
can be refer rend to the table 42 below Based on the table it reveals that the
minimum value for the directive leadership style is 1 and maximum is 5 In term of
mean and standard deviation of the directive leadership style are 257 413 1144
and 1336 respectively
For supportive leadership style the minimum mean will be 334 and the
highest are 444 For standard deviation is 0991 and 1386 respectively
For minimum value for participative leadership style will be 1 and the
maximum is 5 in addition to that the mean and standard deviation of the variable is
between 367 to 444 and 367 and 1040 and 1264 respectively
The achievement oriented leadership style the mean and standard deviation
of the variable is between 349 to 413 and 1021 to 1165
For motivation achievement based on individual perception the minimum
values of variable range from 1 to 2 and the maximum variable is 5 Mean and
standard deviation of the variable is between 253 to 459 and 0906 to 1335
Variableconstruct Mean Std Deviation
Directive 358 1145
1 He has the final word in the office
matters
373 1336
2 He emphasizes that all rules and
regulations
257 1144
3 He give clear explanations of what is
expected of other
365 1224
4 He give subordinates explicit
instructions for how to do their work
413 1246
5 He show interest in subordinatesrsquo
personal concerns
382 1306
Supportive 383 1190
1 He often mingle with the staff 373 1386
2 He often spent time as necessary to 444 0991
33
hear complaint from staff
3 Providing guidance without pressure
is the
key to being a good leader
362 1259
4 As a rule leaders should allow
subordinates
to appraise their own work
334 1072
5 Leaders should give subordinates
complete
freedom to solve problems on their own
401 1240
Participative 408 1110
1 He is very responsive and easy to be
invited to discuss
367 1264
2 He easily understood 413 1105
3 When things go wrong and he need to
create a strategy to keep a project or process
running on schedule he call a meeting to get his
employees advice
433 1046
4 To get information out He send it by
email memos or voice mail very rarely is a
meeting called His employees are then
expected to act upon the information
384 1040
5 He want to create an environment
where the employees take ownership of the
project I allow them to participate in the
decision making process
444 1096
Achievement Oriented 387 1103
1 He determines the duties of staff 391 1113
2 He describes the conditions and tasks
and clearly what is expected
349 1021
3 He explain the level of performance 382 1165
34
that is expected of subordinates
4 He give vague explanations of what is
expected of subordinates on the job
413 1107
5 He consistently set challenging goals
for subordinates to attain
401 1110
Motivation Level 345 1178
1 1 I feel annoyed when thinking about
the things I would like to do new work
459 0906
2 I am ambitious in my career 288 1233
3 I am energized when
people count on me for ideas
439 0947
4 When involved in group projects my
team membersrsquo problems are my problems
301 1211
5 I find pleasure in recognizing and
celebrating the accomplishments of others
290 1125
6 As a practice I ask people
challenging questions when we are working on
projects together
301 1211
7 I take delight in complimenting
people I work with when progress is made
411 1190
8 I find it easy to be the cheerleader for
others when times are good and when times are
bad
382 1179
9 Team accomplishment is more
important to me than my own personal
accomplishments
321 1327
10 When involved in group projects I
am inclined to let my ideas be known
253 1335
Table 42 leadership style
35
44 RELIABILITY ANALYSIS
According to Hinton (2004) recommended four cut-off points for steadiness
which includes outstanding reliability (090 and above) high reliability (070 ndash 090)
moderate reliability (050 ndash 070) and low reliability (050 and below)
000 050 Low Reliability
050 070 Moderate Reliability
070 090 High Reliability
090 100 Outstanding
Reliability
Table 43 Reliability Analysis
Based on table 43 there are five constructs directive supportive
participative achievement-oriented and motivation level shown Cronbachrsquos Alpha
values of 0865 0914 0970 0974 and 0883 respectively None of constructs
confirm low reliability The high Cronbachrsquos Alpa values for all establish contain
that they are inwardly uniform That means all element of each establishes are
measuring the identical content creation In the nutshell the higher the Cronbachrsquos
Alpha value of a construct the higher the reliability is of measuring the same
construct
Const
ructs
Sample
Size(n)
No
of Items
Cronbachrsquos
Alpha (a)
Type
Direc 100 5 0865 High Reliability
36
tive
Supp
ortive
100 5 0914 Outstanding
Reliability
Partic
ipative
100 5 0970 Outstanding
Reliability
Achi
evement
100 5 0974 Outstanding
Reliability
Level
of Staff
Motivation
100 10 0883 Outstanding
Reliability
Table 44 Reliability Test
45 CORRELATION MATRIX
Correlation analysis was used to conclude and decide relationships between
two variables measured Toward this end Pearson correlation test was used to
diagnose whether leadership styles and motivation level are relevant to each other
Table 44 presents the correlation matrix results
Table 44 shows the relation of independent variables with motivation level
For finding the relation significant level plt 005 and plt 001were chosen
The value of correlation coefficient r for directive leadership style is 0356
with plt 005 which show a moderate relationship with the level of staff motivation
It is found that the value of correlation coefficient r for supportive leadership
style is 0369 with plt 001 show a strong relationship with the level of staff
motivation
Participative leadership style carry correlation coefficient value r of 035 2
with plt 005 which show a moderate relationship with the level of staff motivation
For achievement oriented leadership style the coefficient valuer is 0430
with plt 001 which show a strong relationship with the level of staff motivation
37
Correlation is significant at the 001 level (1-tailed)
Correlation is significant at the 005 level (1-tailed)
Constructs Directive Supportive Participative Achievement Motivation
() () () ()
Directive 1 0691 0717 0799 0356
0000 0000 0000 0012
() () ()
Supportive 1 0877 0676 0369
0000 0000 0009
() ()
Participative 1 0736 0352
0000 0012
()
Achievemen
t
1 0430
0022
Motivation 1
Table 45 Correlation between leadership styles and the level of staff
motivation
46 REGRESSION ANALYSIS
In this study multiple regression analysis was applied Each variable from
factor scores were used in the analysis Table 45 shows the results of multiple
regression analysis of the research The findings showed that leadership styles were
not significant and negatively correlate with level of motivation of staff The R2 =
38
0184 indicates that 1840 of the variance in variable level of motivation of the
staff (dependent variable) can be explained by leadership styles
Beta coefficient the achievement oriented has the highest B β =0225
followed by supportive leadership style β = 0111 directive β =0024 and the lowest
is participative leadership style is β = - 0003That means one unit increase in
directive leadership style will lead to 0024 increase in the level of motivation for
supportive leadership style one unit increase will lead to 00111 increase in the level
of motivation one unit increase in participative will lead to -0003 change in the
level of motivation of staff and one unit increase in achievement oriented will lead
to 0225 increase to the level of motivation of staff The findings explain that the
components of the leadership styles do not explain the level of motivation of the
staff
Instruction
R2=0184
Adjusted R2=0103 F= 2499 p lt 005
Dependent Variable Level of staff Motivation
Unstandardised
Coefficients
Standardise
d
Coefficient
Model B Std Error Beta t Sig
(Constant) 2268 0446 5430 0000
Total Score Directive 0024 0186 0031 0144 0984
Total Score Supportive 0101 0177 0161 0691 0585
Total Score Participative -0003 0191 -0055 -0020 1082
Total Score Achievement 0225 0170 0312 1456 0210
39
Table 46 Multiple Regression Analysis (n=50)
40
Chapter 5
CONCLUSION AND RECOMMENDATION
51 INTRODUCTION
This chapter target to discuss the outcome shown in the previous chapters by
setting against them with those finding principles and earlier investigation in the
common field Moreover the investigationrsquos confines and recommendations for the
future research and practice are shown in this chapter
52 DISCUSSION OF FINDING
The objectives of this investigation were to determine the relationship
between leadership style and motivation level It is a study of Apple Incorporation
The outcome of this investigation gives that the leadership styles are supported to the
level of staff motivation The independents variables had correlation with the level of
the staff motivation that is illustrated in Table 42 in the preceding chapter
Based on the analysis of the research (Sample the leadership styles of the
manager of the Apple Incorporation) is significant with the leadership style which
has been practiced by Chief Executive Officer of Apple Incorporation in the District
41
of Johor Bahru Johor James Liow 1992) Analysis from the research found that the
most dominant leadership is achievement oriented followed by supportive directive
participative and achievement oriented
In discussing the results the researchers prefer to discuss each hypothesis
separately in order to get an accurate and complete perceptive of the relationship
between leadership style and motivation level
The results revealed that the respondents perceived the all four leadership
styles of the manager have relation with their level of motivation towards their jobs
Furthermore the results revealed that there is significant relationship between
leadership style and motivation level
What is remarkable here is that this findings correlates strongly with the
arguments that say that relationship between leadership style and motivation level
can be both influential and no influential with staffrsquos motivation and his or her
leadership styles depends on his or her choice of the style that suits the situation or
the company
For example the researchers of University Malaya claimed that the
leadership styles of leader had relationship with staffrsquos motivation but depending on
their jobs according to the job description and the organizational chart that informs
employees what when and how tasks should be done
53 LIMITATION OF STUDY
One of the limitations in research includes lack of adequate information on a
particular subject Research equipments are very hard or expensive to acquire leading
to formulation mere assumptions Another hindrance is poor or inaccessibility to the
region of study
Some of the limitations of doing a research include access of information
availability of enough resources and time management The availability of experts in
42
editing and guidance may also be minimal where support from friends or
organisation may not be enough
The limitations of the study are those characteristics of design or
methodology that impacted or influenced the application or interpretation of the
results of your study They are the constraints on generalizability and utility of
findings that are the result of the ways in which you chose to design the study andor
the method used to establish internal and external validity
Another limitation related to building the evidence about ldquosurvival of
consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin
spiritrdquo Not knowing all of your extended family members limits your ability to
verify statements communicated by the Medium When information related to a
discarnate is not verified this result could be related to the sitterrsquos limitations but it
may also be related to the Medium These challenges however highlight the
limitations of spirit communication and in general further highlights the complexity
of studying the ldquoA study of Apple Incorporationrdquo
Limitations in research methods vary depending on the type of method used
and how it was conducted They include language barriers you might want to do a
research on something that is in a language which you do not understand and the
production of a translator is not available You might also be short of the research
materials and others are not immediately available among others
Limitations are influences that the researcher cannot control They are the
shortcomings conditions or influences that cannot be controlled by the researcher
that place restrictions on your methodology and conclusions Any limitations that
might influence the results should be mentioned
54 SUGGESTIONS FOR FUTURE RESEARCH
From this research the researcher recommends a several means that could be
taken to improve staffrsquos motivation by concentrating on leadership styles
43
According to Marketing minds (2012) Apple Inc uses the Apple brand to
compete across several highly competitive markets including the personal computer
industry with its Macintosh line of computerslaptops and related software the
consumer electronics industry with products such as the iPod digital music
distribution through iTunes Music Store the smart phone market with the Apple
iPhone magazine book games and applications publishing via the AppsStore for
iPhone and the iPad tablet computing device and movie and TV content distribution
with Apple TV The company is also establishing a very strong marketing presence
relative to the rival (Google) in the advertising market via its business Apps and iAd
network Steve Jobs the co-Founder of Apple described the company as being a
mobile devices company largest in the world as their revenues are bigger than
Nokia Samsung or Sonys mobile devices business
The story started two months ago when Google released its first smart phone
This new smart phone made by a Taiwanese company called HTC and the phone
called Nexus One After three weeks Apple Company said is going to sue the
manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC
The company which has been releasing iPhone since 2007 believes that HTC
illegally used 20 patents of Apple These patents are related to user interface
architecture and hardware of iPhone Apple Company filed a lawsuit in US District
Court in Delaware and an objection presented to the International Trade Commission
in USA too
In response to these accusations made by Apple Company against HTC
company The HTC denied Applersquos allegations and declared to fight the suit In other
response HTC said it has been making phones for a far longer time than Apple
including a touch screen device called the XDA that predates the iPhone by about 5
years
Implications
The implications here appear to be that HTCrsquos technological primary somehow goes
against Applersquos claims that the company violated 20 of its patents And while itrsquos
certainly possible that that might be the case itrsquos hard to accept that argument
without a list of patents to back it up
Patents
44
Here some of the patents that Apple Company accusing HTC Company used them
for its new Nexus phone manufactured for Google They are Multi-touch Screen
Multifinger gestures device integration and multitasking accelerometer patents
What is Android Android is a software installed in the mobile devices that includes
an operating system middleware and key applications The Android SDK provides
the tools and APIs necessary to begin developing applications on the Android
platform using the Java programming language
Terminology
Today in the market consumer have a lot of options for every product
whether it be an IT product or Home PCs or consumer durables or a FMCG product
This study may be helpful for company to know about the factors affecting the
consumer behavior and patterns of the consumer It may also be helpful to know the
specific requirement of customer so that the customer can be easily satisfied
Moreover this study helps to know the buying habits and patterns of customer The
study will help the company to understand the relationship that a consumer have with
their Apple product It will help to ascertain the reason which makes the undisputed
leader in almost every segment in which they operate
All Apple Professional Development facilitators are educators themselves
That gives them a unique view they know whatrsquos important in the classroom so they
can ensure that you learn about your Apple products and how they can best serve you
and your students We have created workshops in the following categories
These curriculum-focused workshops help teachers apply their skills with
Apple products to specific areas and disciplines to produce effective personal
learning for their students
Focused on technology skills these foundational workshops help teachers
become confident and comfortable integrating Apple products into their teaching
strategies
These workshops for school leaders and Education decision-makers focus on
issues important to success such as visioning and planning
Our research investigated the role of social norms in an extended theory of
planned behavior (TPB) in the explanation of prostatecolorectal cancer screening
(CS) intention and the prediction of CS uptake among men
45
Apple is well known for giving its customers things that they need but didnt
know they needed until the product shipped In that spirit Apple is in a unique
position to make further gains with that philosophy especially as other companies
pull back reduce RampD or get out of some markets completely
I written before about how Apples financial position gives it a unique
competitive advantage over the competition That discussion pointed to how Apple
can pay cash for components get to the front of supplier delivery schedules then
through volume drive prices down putting extreme price pressure on the
competition while they develop the next generation with RampD dollars
Even as Apple does this they are mindful of their brand Selling cheap
products doesnt sit well with Apple and they definitely dont want to undercut or
cannibalize other product lines
So if one asks the question about what Apple can deliver in a time when
customers are watching every penny its silly to envision a cheaper stripped down
version of a product thats already doing well Instead as Apple ponders how to
deliver new products to cost conscious customers the company tends to think about
holes in the market that can be exploited with their technology -- but which dont
undercut current products
There are other considerations as well For example the iPod touch doesnt
have a camera or an FM radio Other than the CPU it doesnt radiate and can
therefore be used in corporate or government environments that would otherwise
forbid a device that could be a security concern Our fantasies often neglect to
consider such things Because people expect to use their iPhone anywhere that
device has a different set of design constraints
Availability of multi-modal logistics services has been introduced and
occupational safety and health management system elaborated The DTPB can
provide a useful framework for evaluating interventions to increase logisticians
motivations to safety performance The overriding aim of this study was to design
and pilot test a questionnaire for subsequent use in a large-scale survey This study
describes the early stages of a research questionnaire development and a pilot study
The main results of this pilot study that the questionnaire proved to be reliable and
the analysis although preliminary provided strong support for the predictive power
of the DTPB The evaluation led to minor changes in the questionnaire Currently
46
the relevant literature surrounding the DTPB reveals a lack of research that utilizes
empirically validated theories in the field of logistics safety There is therefore a need
to consider more practical issues that emerge when applying the theory As is often
the case with the DTPB questionnaire the participants thought the questionnaire was
rather long This is important given that lengthy questionnaires can impact on data
quality through reduced completion rates due to factors such as lowered participant
motivation The length of the questionnaire could be accommodated thereby
encouraging participation Another comment levied at the DTPB questionnaire is that
it appears rather repetitive Indeed responses received in the present context included
wersquove answered that already Alternatively it may be better to group the outcomes
and behavioural belief statements and address the issue of similarity
Although the key purpose of this study was to develop and pilot a
questionnaire and not to generalize its findings it is of interest to note that the
occupational doctors advice has significant relationship to safety performance One
possible reason is that occupational safety and health information is not easily
available thereby increasing the reliance of the workers on the occupational doctors
advice This finding together with the significant influence of peer culture within the
DTPB framework would seem to strengthen the view that increasing exposure of
logisticians to occupational safety and health may encourage more positive
subjective norms and implies that contact with occupational doctors may encourage
the logisticians to work safely
Deeper interpretation suggests that peers causal attributions regarding safety
performance in their workplace may exert a comparatively strong influence over
logisticians991257 safety It also adds weight to the suggestion that occupational safety
and health training should form part of the logistics company991257s annual training plan
and as such supports the view that occupational safety and health intervention
programmes are required
He findings from questionnaire pilot test seem to corroborate previous
research by suggesting that subjective norms is a key issue to be addressed in any
occupational safety and programme as is the case of the logistics sector The result is
in line with the results reported by Hamilton and White Paris and Van den Broucke
and Fogarty and Shaw who found subjective norms to be important in affecting
adoption of a system As such it would seem that efforts should be made to enhance
knowledge and in particular to highlight the benefits of safety performance for both
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
11
weather in locally or globally In order to achieve these missions companies have to
satisfy the employees who are considered asa cornerstone in many companies Thus
the employees would have a high morale self-esteem and also feel comfortable
toward the place where they work in However it is hard to argue that a motivated
workplace means that the organizations would get high performance or maybe
would increase revenue However managers is necessary to take actions in order to
satisfy employees and thereby it is suppose to increase the employeersquos motivation
After increasing motivations the employees will work harder and feel that they are
responsible to achieve all targets and goals that ordered by supervisors In other
words mean that employees would be fell that the organization as belong to them
For an instance motivation in the education process can have many effects on
how students learn and their behaviour to the course matter (Ormrod 2003) It can
direct behaviour toward particular goals and lead to increased effort and energy
It also can help the organization involved in determining the level of it It is
to help the managers to find his or hers leadership styles and increases the leadership
qualities Leadership is a fundamental aspect of the human condition Leadership
today is more difficult and more necessary than before The health and growth of any
organization rises and falls on leadership Studying leadership will make us better
followers Leadership skills can be learned in a systematic and thorough way
14 BACKGROUND OF THE APPLE INC
Apple started in 1976 as a computer company In the last decade however
Apple has expanded into a very intricate company that specializes in much more than
just computers In 2001 Apple broke the barrier with the iPod eventually becoming
the dominant market leader in music players As well Apple joined the phone
industry in 2007 with the iPhone which has also been widely successful
12
Apple is a consumer goods company and therefore evaluating its value
requires understanding its products and consumers This can be very difficult
because Apple competes with many different companies throughout the different
industries it takes part in
Apple has established a unique reputation in the consumer electronics
industry One of the most unique things about Apple is that it has a very strong
customer base This is extremely important in understanding Apple
Apple is probably the most well-known company when it comes to the
making of technology that is cutting edge and something that everyone wants to have
in their possession Apple Computer first came to be a company in 1976 when Steve
Jobs and Steve Wozniak when they released the Apple I and was located in
Cupertino California These two young men dropped out of college and were often
viewed as outcasts in most of the places that they were at including schools which
could have been the reason that they dropped out of college As most people have
heard Apple really started in the basement or garage depending on who the person
talks to rather than at some expensive business location Which is perhaps the reason
so many people were first intrigued by the brand and could be the reason that the
computers were such a success they were created by guys that knew what they
wanted and passed this on to the rest of the world And what they wanted was
something that other people wanted as well
The first order that the two built is somewhat of an amazing feat that was the
beginning of the company After being introduced to one another they made a
working model of their computer and took it to a nearby computer store in order to
try to make it onto the market The owners of the store ordered fifty of the machine
that was to be fully assembled and ready to go which seemed to be an impossible
feat However they did succeed as they bartered and promised many IOUs to
companies to get the parts that they would need since they had no money to buy
these on their own They finished all fifty machines in thirty days and took them to
the store to sell which they received around five hundred dollars a piece for these
machines They were a hit with those that came to the store
Now Apple is a brand that most people automatically know all over the
world They are known for their innovative technology that is usually the first of its
kind on the market and something that all people love to own and make their lives a
bit easier with the advancements that they gave people The company continued to
13
stay on top of their game and improve upon their technology they produced such
things as the iMac which really did help to propel the company in the eyes of many
consumers
The first home computer with a GUI or graphical user interface was the
Apple Lisa The very first graphical user interface was developed by the Xerox
Corporation at their Palo Alto Research Center (PARC) in the 1970s Steve Jobs
visited PARC in 1979 (after buying Xerox stock) and was impressed and influenced
by the Xerox Alto the first computer ever with a graphical user interface Jobs
designed the new Apple Lisa based on the technology he saw at Xerox
With the 1984 Apple Macintosh Steve Jobs made sure developers created
software for the new Macintosh Computer Jobs figured that software was the way to
win the consumer over
14
CHAPTER 2
LITERATURE REVIEW
21 DEFINITION AND MOTIVATION THEORY
Motivation is internal and external factors that stimulate desire and energy in
people to be continually interested and committed to a job role or subject or to make
an effort to attain a goal
Motivation results from the interaction of both conscious and unconscious
factors such as the (1) intensity of desire or need (2) incentive or reward value of the
goal and (3) expectations of the individual and of his or her peers These factors are
the reasons one has for behaving a certain way An example is a student that spends
extra time studying for a test because he or she wants a better grade in the class
Motivation is also a feeling of enthusiasm or interest that makes you
determined to do something Motivation is the desire that fuels a person to do certain
things based on the wants and needs of a person If a person wishes to meet these
wants and needs then it necessitates him to motivate himself so that he can make
certain moves A person is unique and apart from another so his wants and needs
vary greatly from that of the other The same is true for the peoples levels of
motivation
The different wants and needs in every person vary in intensity based on the
focus goals and the total human psyche of the person This is why the motivation of
a person is unique despite having similar wants and needs with others
The decision to increase your motivation is the key to the bringing a greater
sense of it for yourself This can be done by putting greater focus on the things that
15
you want to achieve until you actually accomplish them The stronger your focus is
on the goal the greater the motivation will be
The truth of the matter is if you are unable to keep track of your goals it can
be generalized that you do not really desire to achieve it Motivation can come
naturally and no amount of inspirational talk will set you to action if you really are
not into taking the goal seriously
Setting goals that stir positive feelings within you are important to keep
yourself motivated Once you have found these focus yourself on being able to get a
hold of them There will be a lot of distractions so pick up at a comfortable pace and
make things happen
The definition of motivation involves the total understanding of the self
Receiving rewards is one reason for being motivated but beyond that is a set of
benefits that are more valuable than concrete rewards These can be enhanced work
output more productivity better work habits and an increased of understanding of
yourself
According to various theories motivation may be rooted in the basic need to
stay motivated in the face of challenges and negative people Setbacks and
unsupportive colleagues or friends will make you even more determined when you
know how to stay motivated avoid the criticism endless nagging and moaning of
those around you When you easily and effortlessly get things done you give people
little reason to criticize you In fact they are likely to give you more freedom to do
things your way start new projects with enthusiasm and stay motivated over time
When you can see things through to completion you will have renewed confidence in
your ability to succeed stop things getting any worse When you know how to be
highly motivated in a matter of seconds you can turn around situations you have
neglected in the past feel in charge of you life As you get more done with ease you
will have order where you used to have chaos You will know what you want and
feel compelled to move ahead and get it develop leadership skills and positively
affect those around you Your drive and enthusiasm will touch everyone you deal
with People will turn to you for leadership and guidance enjoy a more harmonious
home life Imagine hearing praise and gratitude for all the little things you get done
around the house You will enjoy a satisfying feeling of accomplishment at the end
of each evening eliminate problems while they are small You will deal with
potential problems and concerns sooner rather than later This habit alone will put
16
you back in control save money by getting things done on time You will eliminate
those late fees fines and charges that procrastinators waste their hard earned money
on put an end to regrets Become the kind of person who jumps on opportunities
And enjoy the excitement and passion you feel when you are giving 100
understand what motivates you and enjoy greater success When you discover your
unique motivation blueprint getting ahead will never be a mystery again You can
fire up your motivation engine whenever you choose to move ahead quickly in your
career When you can calmly and efficiently get your work done you position
yourself for more responsibility and a higher salary earn the respect of your boss and
colleagues As a dependable and productive member of the team people will
appreciate you and seek your valuable advice on important matters and Feel fantastic
about yourself As a motivated self-starter your self-esteem will soar you will
accomplish much more have greater success and live a full life
22 DEFINITION CONCEPT AND LEADERSHIP THEORY
In a research on leadership_(Stodgill(1974) has identified more than eleven
explanations on leadership which has different foundation Many definitions have
been identified by researchers for example Stoggil (1950) explained that leadership is
a process to influence people to achieve certain goals and target Tannembum amp
Massarik (1957) explained that A frame of reference Management
Science (October) 1-19t hellip)
Individuals are concerned not only with the absolute amounts of rewards they
receive for their efforts but also the praising from employer We lead when we
manage a football team or teach a classroom of children We lead our own children
when we are parents and we lead when we organize anything We certainly lead
when we manage projects or develop a new business We lead the moment we take
the first supervisory responsibility at work and we may lead even before we assume
official responsibility to do anything A vicar or preacher leads a congregation A
17
writer or visionary may lead when he or she puts pen to paper and creates a book or
poem or article which inspires and moves others to new thoughts and actions A
monarch and a president are both leaders So is a local councillor and so can be a
community fund-raiser A ruthless dictator is a leader So was Mother Theresa and
so was Mahatma Gandhi
We can find leadership in every sort of work and play and in every sort of
adventure and project regardless of scale and regardless of financial or official
authority And so given the many ways in which leadership operates it is no surprise
that leadership is so difficult to define and describe
Leadership is a process by which a person influences others to accomplish an
objective and directs the organization in a way that makes it more cohesive and
coherent Leaders carry out this process by applying their leadership attributes such
as beliefs values ethics character knowledge and skills
To inspire your workers into higher levels of teamwork there are certain
things you must be know and do These do not come naturally but are acquired
through continual work and study Good leaders are continually working and
studying to improve their leadership skills they are NOT resting on their laurels
The difference of staffsrsquo perceptions might be influenced by gender age
status academic qualifications work tenure educational level family background
interest and so on Itrsquos clear that the perceptions of staffs on their managerrsquos
leadership style can be influenced with so many factors and it plays an important role
is determining the climate success organization and the level of achievement of the
organization itself
23 PATH GOAL THEORY
The Path-Goal model is a theory based on specifying a leaders style or behavior that
best fits the employee and work environment in order to achieve goals (House
18
Mitchell 1974) The goal is to increase an employees motivation empowerment
and satisfaction so that they become productive members of the organization
Leadership concept that the subordinates accept a leaders behavior only so
far as they view it as resulting in immediate or future benefit Thus a leaders main
function is to clear a path to the realization of the subordinates goals he or she must
choose the behavior patterns that are most applicable in helping the subordinates get
what they want
Path-Goal is based on Vrooms (1964) expectancy theory in which an
individual will act in a certain way based on the expectation that the act will be
followed by a given outcome and on the attractiveness of that outcome to the
individual The path-goal theory was first introduced by Martin Evans (1970) and
then further developed by House (1971)
Leaders can take a strong or limited approach in these In clarifying the path
they may be directive or give vague hints In removing roadblocks they may scour
the path or help the follower move the bigger blocks In increasing rewards they
may give occasional encouragement or pave the way with gold
In fact leader should clarify the path so subordinates know which way to go
remove roadblocks that are stopping the things going there and Increasing the
rewards along the route There are four style of leadership which are supportive
directive participative and achievement-oriented leadership
Supportive leadership
Considering the needs of the follower showing concern for their welfare and
creating a friendly working environment This includes increasing the followers self-
esteem and making the job more interesting This approach is best when the work is
stressful boring or hazardous The leader make work pleasant for the workers by
showing concern for them and by being friendly and approachable It is most
effective in situations in which tasks and relationships are physically or
psychologically challenging Good relations are promoted with the group and
sensitivity to subordinates needs is shown
Directive Leadership
Telling followers what needs to be done and giving appropriate guidance
along the way This includes giving them schedules of specific work to be done at
19
specific times Rewards may also be increased as needed and role ambiguity
decreased (by telling them what they should be doing)
This may be used when the task is unstructured and complex and the follower
is inexperienced This increases the followers sense of security and control and
hence is appropriate to the situation
The leader informs her followers on what is expected of them such as telling
them what to do how to perform a task and scheduling and coordinating work It is
most effective when people are unsure about the task or when there is a lot of
uncertainty within the environment Specific advice is given to the group and ground
rules and structure are established For example clarifying expectations specifying
or assigning certain work tasks to be followed
Participative leadership
Consulting with followers and taking their ideas into account when making
decisions and taking particular actions This approach is best when the followers are
expert and their advice is both needed and they expect to be able to give it The
leaders consult with their followers by consulting with them before making a
decision on how to proceed It is most effective when subordinates are highly trained
and involved in their work Decision making is based on consultation with the group
and information is shared with the group
Achievement-oriented leadership
Setting challenging goals both in work and in self-improvement (and often
together) High standards are demonstrated and expected The leader shows faith in
the capabilities of the follower to succeed This approach is best when the task is
complex
The leader sets challenging goals for his followers expects them to perform
at their highest level and shows confidence in their ability to meet this expectation
It is most effective in professional work environments such as technical or
scientific or in achievement environments such as sales Challenging goals are set
and high performance is encouraged while confidence is shown in the groups ability
The path-goal theory by House(1971) also known as the path-goal theory of
leader effectiveness or the path-goal model is a leadership theory in the field
The original path-goal theory identifies achievement-oriented directive
participative and supportive leader behaviors
20
The directive path-goal clarifying leader behaviour refers to situations where
the leader lets followers know what is expected of them and tells them how to
perform their tasks
24 NEED FOR ACHIEVEMENT THEORY
Need for Achievement (n Ach) is the degree to which someone is motivated
to set and reach goals People with a high n Ach are usually driven to succeed for
internal reasons such as personal satisfaction rather than by external pressures
Personality trait characterized by an enduring and consistent concern with
setting and meeting high standards of achievement This need is influenced by
internal drive for action (intrinsic motivation) and the pressure exerted by the
expectations of others (extrinsic motivation) Measured by thematic appreciation
tests need for achievement motivates an individual to succeed in competition and to
excel in activities important to him or her
These individuals work hard to meet their goals and tend to take on tasks that
are moderately difficult to accomplish If they choose a goal that is too easy the
achievement is not very rewarding and if they chose something that is too difficult
success may not be obtainable Say someone with a high n Ach is just beginning to
set high standards for themselves in fitness They may aim to run a 5k (3-mile) race
but they would shy away from a longer race until they have become a more
experienced runner so they arenrsquot setting themselves up for failure
People high in N-Ach are characterized by a tendency to seek challenges and
a high degree of independence Their most satisfying is the recognition of their
achievements
21
25 DIRECTIVE LEADERSHIP STYLE
The directive leadership style is one of four leadership behaviours identified
by the path-goal theory of leadership Directive leadership is characterized by setting
clear objectives and rules for your subordinates and ensuring that your expectations
and directions are clearly defined and understood by your subordinates Directive
leadership may be advisable when subordinates are unskilled or inexperienced at a
complex task It may backfire if imposed upon highly skilled and experienced
employees who are extremely competent to perform the task
An instructional type of managerial style characterized by a leader who tells
subordinate staff what they are expected to do and how to perform the expected
tasks A directive leadership style might be helpful for a manager within a business
where their subordinate staff members have jobs that are not particularly specialized
and so they need more guidance to avoid uncertainty
Directive leadership is one of five models of leadership described by Bernard
Bass Directive leadership is a style of leading people in a business or project It is
probably the most common form of leadership existing in large businesses today It
is very common in traditional business and traditional cultures This style of
leadership consists of a manager or superior person directing subordinates to
complete or work on a task at hand The manager will tell the employee exactly what
to do and how to do it He or she will have specific standards and will demand that
they be met The manager leads with total authority The military is a good example
of directive leadership However in business it does not always work as well
Directive leadership does not allow an employee to reach their potential nor does it
allow the employee to express their independent thoughts or creativity
Directive leader is a leader who is very strict autocratic makes use of his
power of influence from his position to control reward and force the followers to
comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)
22
26 SUPPORTIVE LEADERSHIP STYLE
Supportive Leadership is one of the leadership styles found in path-goal
theory A supportive leader try to decrease employee stress and frustration in the
workplace This method is effective when your work tasks are dangerous tedious
and stressful but is not really effective if your work tasks are intrinsically motivating
because you dont need to be motivated to do the work
Supportive leadership is a kind of leadership where you listen to your
workers and help them out when they need help Supportive leadership is an opposite
of autocratic leadership and is much more successful in many fields of work But not
in all of course
The leadership style I use to follow is Supportive leadership because
according to me the followers are as important as task The goals can only be achieve
with the help of followers if followers are facing any problem either in their personal
life or under organization roof the affection of that problem can be clearly measured
from their task results Moreover I use self-made theory in my leadership which is
Get addict an achieve according to this a person can achieve anything but the
conditions is that the person must be addicted to it If followers are facing any
grievances they canrsquot be addicted towards achievement Supportive leader in my way
does not only mean handling grievances of followers but I call myself supportive
leader because I plan my tactics towards achieving a goal according to the followers
ability and skills moreover according to their willingness and motivation towards
work Supportive leadership is It leads people It doesnt drive them It involves
them It doesnt coerce them It never loses sight of the most important principle
governing any project involving human beings namely that people are more
important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive
leadership is working along with followers guiding them helping them instead of
working ahead of them Human beings are most important aspect of this type of
leadership According to me this leadership can be done effectively if leaders treat
followers as one who work with him rather work for him Being the basket ball
captain for two consecutive years I applied my leadership style and maintained a
team
23
Supportive leadership is a reference to a particular leadership style for
business As management styles became more complex in the 1970s and 1980s
theories began to grow up Businesses started looking not only at the techniques of
management but at the different types of leaders found in business and what
categories those leaders fell into By the 1990s concepts such as supportive
leadership had become widely accepted Supportive leadership is a naturally organic
and emotionally sensitive style like other styles it is especially useful in certain
circumstances but the company must adopt a culture that encourages such styles for
them to be effective
In supportive leadership the manager is not so interested in giving orders and
managing every detail as in giving employees the tools they need to work
themselves While delegation is a vital part of supportive leadership managers do
not simply assign tasks and then receive the results Instead they work through the
tasks with employees to improve skills and talent until the manager does not need to
worry about a task being done correctly and the employee is fully empowered in a
particular area
27 PARTICIPATIVE LEADERSHIP STYLE
Lewinrsquos study found that participative leadership also known as democratic
leadership is generally the most effective leadership style Democratic leaders offer
guidance to group members but they also participate in the group and allow input
from other group members In Lewinrsquos study children in this group were less
productive than the members of the authoritarian group but their contributions were
of a much higher quality
Participative leadership is a style of leadership that involves all members of a
team in identifying essential goals and developing procedures or strategies to reach
those goals From this perspective this leadership style can be seen as a leadership
style that relies heavily on the leader functioning as a facilitator rather than simply
24
issuing orders or making assignments This type of involved leadership style can be
utilized in business settings volunteer organizations and even in the function of the
home
Participative leaders encourage group members to participate but retain the
final say over the decision-making process Group members feel engaged in the
process and are more motivated and creative
One of the main benefits of participative leadership is that the process allows
for the development of additional leaders who can serve the organization at a later
date Because leaders who favor this style encourage active involvement on the part
of everyone on the team people often are able to express their creativity and
demonstrate abilities and talents that would not be made apparent otherwise The
discovery of these hidden assets help to benefit the work of the current team but also
alerts the organization to people within the team who should be provided with
opportunities to further develop some skill or ability for future use
One potential disadvantage of participate leadership is the time factor This
leadership style does often involve the need for more time before action is taken
This is only natural since the very nature of this leadership style means allowing
input from every member of the team However the extra time necessary for this
process often leads to decisions that ultimately benefit everyone to a greater degree
than faster decisions that are more limited in scope
Participative leadership also expands the range of possibilities for the team
When leadership styles that essentially leave all the direction and decision making in
the hands of one individual it is much more difficult to see a given approach from
several different angles When the leadership style encourages others to be involved
in the decision making process a given course of action can be approached from a
variety of perceptions This can often point out strengths or weaknesses to the
approach that would have gone unobserved and thus unresolved without this type of
participatory brainstorming and decision making
Effective participative leadership allows the talents and skills of all the team
members to be utilized in arriving at decisions and taking courses of action While
the team leader is usually still responsible for making the final decision this sharing
of functions within the team provide the perfect environment for everyone to provide
input that has the potential to make that final decision more well-rounded and
ultimately profitable for the company as a whole
25
28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE
Management which sets challenging goals assists in training emphasizes
improvement and expects the highest levels of performance
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
Achievement-oriented leaders always learn They always take risk They
never gamble (There is a difference) They always teach and mentor others They
understand that failure to adapt and change means death and destruction on a
competitive battlefield Either products are always changing or consumers are
changing so businesses must adapt or dieAchievement -oriented leaders put the
right people on the bus and go to great lengths to keep them there They never
change the deal with their employees (except to make it sweeter) They share
success They set stretch goals and achieve them It is fascinating to watch those
leaders work with their teams They are unstoppable
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
26
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION
There are a number of different styles of leadership and management that are
based on different theories The individuals style will be use based on a combination
of their beliefs values and preferences as well as the organizational culture and
norms which will encourage some styles and discourage others
Idealized influence describes managers who are exemplary role models for
associates Managers with idealized influence can be trusted and respected by
associates to make good decisions for the organization Intellectual Stimulation
describes managers who encourage innovation and creativity through challenging the
normal beliefs or views of a group Managers with intellectual stimulation promote
critical thinking and problem solving to make improvement of organization
performance
Inspirational motivation describes managers who motivate associates to
commit to the vision of the organization Managers with inspirational motivation
encourage team spirit to reach goals of increased revenue and market growth for the
organization Individual consideration describes managers who act as coaches and
advisors to the associates Managers with individual consideration encourage
associates to reach goals that help both the associates and the organization
27
CHAPTER 3
METHODOLOGY
31 RESEARCH DESIGN
A research design encompasses the methodology and procedures employed to
conduct scientific research The design of a study defines the study type (descriptive
correlational semi-experimental experimental review meta-analytic) and sub-type
(eg descriptive-longitudinal case study) research question hypotheses
independent and dependent variables experimental design and if applicable data
collection methods and a statistical analysis plan
The research design is also the framework for conducting the marketing
research project that clarified the necessary procedure in order to obtain the
information needed to solve all the marketing problem
In order to collect as much data as possible a combination of descriptive and
analytical research designs based on result from the questionnaire observation and
interview were used by the researcher to analyses the influence of leader on
competitive market concept of motivation in organization and the ways that human
performances on a job can be link with ability and motivation in Apple Inc
The method has been used is to distribute the questionnaire throughout the
staff in order to collect a better result The reason for choosing this method is
28
because this is the most effectives way to study the relationship between leadership
style and motivational level The raw data was analyze according to the research
objectives
32 POPULATION AND SAMPLING TECHNIQUE
The population of this study are all the staff from Apple Inc The population
chosen consider those who have had experiences working in such a high
technological company like Apple Inc The Sampling technique used in this research
was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the
south of Ireland
Figure 31 Required Sample Size
29
CHAPTER 4
RESEARCH FINDING
A questionnaire is a means of eliciting the feelings beliefs experiences
perceptions or attitudes of some sample of individuals As a data collecting
instrument it could be structured or unstructured
The questionnaire is most frequently a very concise preplanned set of
questions designed to yield specific information to meet a particular need for
research information about a pertinent topic The research information is attained
from respondents normally from a related interest area The dictionary definition
gives a clearer definition A questionnaire is a written or printed form used in
gathering information on some subject or subjects consisting of a list of questions to
be submitted to one or more persons
The method of questionnaire have some advantages of in Economy - Expense
and time involved in training interviewers and sending them to interview are reduced
by using questionnaires Uniformity of questions - Each respondent receives the
same set of questions phrased in exactly the same way Questionnaires may
therefore yield data more comparable than information obtained through an
interview Standardization - If the questions are highly structured and the conditions
under which they are answered are controlled then the questionnaire could become
standardized The disadvantages of questionnaire are respondentrsquos motivation is
difficult to assess affecting the validity of response
30
41 RESPONSE RATE
The laminated random sampling technique was used and a total of 100
samples size were selected out of 100 populations 100 questionnaires were received
that is representing 90 of response rate The sample size was reasonable and
beyond the target that we set early and exceed our expectation This is to allow
further analysis that was surpass the demand
42 DESCRIPTIVE DEMOGRAPHIC PROFILE
The demographic profile is in Table 41 The distribution of respondents
includes 65 male and 35 female The age of respondents was from below 30
years 35 45 between 30 to 40 years 20 between 40 to 50 years While for
years of experience 30 out of the 50 respondents that we carried out for
questionnaire have less than 5 years of experience 30 between 6 to 10 years 28
between 11 to 15 years and 12 have more than 16 years of experience
For the level of education 45 stand for those who have SPMMCEOthers 30 of
the respondents have STPMHSEDIPLOMA 18 of the respondents have degree
and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of
them are single 38 of the respondents are married and only 20 of them are
widowed
Demographic
Items
Frequency Percentage ()
Gender
Male 65 65
Female 35 35
31
Age
lt30 35 35
31-40 45 45
41-50 20 20
Length of Service
lt5 30 30
6-10 30 30
10-15 28 28
gt16 12 12
Education
SPMMCE 45 45
STPMHSE
DIPLOMA
30 30
Degree 18 18
Masterrsquos Degree 7 7
Status
Single 42 42
Married 38 38
Widowed 20 20
Table 41 Demographic Profile
43 DESCRIPTIVE ANALYSIS
32
Design of minimum maximum mean and standard deviation of each item
can be refer rend to the table 42 below Based on the table it reveals that the
minimum value for the directive leadership style is 1 and maximum is 5 In term of
mean and standard deviation of the directive leadership style are 257 413 1144
and 1336 respectively
For supportive leadership style the minimum mean will be 334 and the
highest are 444 For standard deviation is 0991 and 1386 respectively
For minimum value for participative leadership style will be 1 and the
maximum is 5 in addition to that the mean and standard deviation of the variable is
between 367 to 444 and 367 and 1040 and 1264 respectively
The achievement oriented leadership style the mean and standard deviation
of the variable is between 349 to 413 and 1021 to 1165
For motivation achievement based on individual perception the minimum
values of variable range from 1 to 2 and the maximum variable is 5 Mean and
standard deviation of the variable is between 253 to 459 and 0906 to 1335
Variableconstruct Mean Std Deviation
Directive 358 1145
1 He has the final word in the office
matters
373 1336
2 He emphasizes that all rules and
regulations
257 1144
3 He give clear explanations of what is
expected of other
365 1224
4 He give subordinates explicit
instructions for how to do their work
413 1246
5 He show interest in subordinatesrsquo
personal concerns
382 1306
Supportive 383 1190
1 He often mingle with the staff 373 1386
2 He often spent time as necessary to 444 0991
33
hear complaint from staff
3 Providing guidance without pressure
is the
key to being a good leader
362 1259
4 As a rule leaders should allow
subordinates
to appraise their own work
334 1072
5 Leaders should give subordinates
complete
freedom to solve problems on their own
401 1240
Participative 408 1110
1 He is very responsive and easy to be
invited to discuss
367 1264
2 He easily understood 413 1105
3 When things go wrong and he need to
create a strategy to keep a project or process
running on schedule he call a meeting to get his
employees advice
433 1046
4 To get information out He send it by
email memos or voice mail very rarely is a
meeting called His employees are then
expected to act upon the information
384 1040
5 He want to create an environment
where the employees take ownership of the
project I allow them to participate in the
decision making process
444 1096
Achievement Oriented 387 1103
1 He determines the duties of staff 391 1113
2 He describes the conditions and tasks
and clearly what is expected
349 1021
3 He explain the level of performance 382 1165
34
that is expected of subordinates
4 He give vague explanations of what is
expected of subordinates on the job
413 1107
5 He consistently set challenging goals
for subordinates to attain
401 1110
Motivation Level 345 1178
1 1 I feel annoyed when thinking about
the things I would like to do new work
459 0906
2 I am ambitious in my career 288 1233
3 I am energized when
people count on me for ideas
439 0947
4 When involved in group projects my
team membersrsquo problems are my problems
301 1211
5 I find pleasure in recognizing and
celebrating the accomplishments of others
290 1125
6 As a practice I ask people
challenging questions when we are working on
projects together
301 1211
7 I take delight in complimenting
people I work with when progress is made
411 1190
8 I find it easy to be the cheerleader for
others when times are good and when times are
bad
382 1179
9 Team accomplishment is more
important to me than my own personal
accomplishments
321 1327
10 When involved in group projects I
am inclined to let my ideas be known
253 1335
Table 42 leadership style
35
44 RELIABILITY ANALYSIS
According to Hinton (2004) recommended four cut-off points for steadiness
which includes outstanding reliability (090 and above) high reliability (070 ndash 090)
moderate reliability (050 ndash 070) and low reliability (050 and below)
000 050 Low Reliability
050 070 Moderate Reliability
070 090 High Reliability
090 100 Outstanding
Reliability
Table 43 Reliability Analysis
Based on table 43 there are five constructs directive supportive
participative achievement-oriented and motivation level shown Cronbachrsquos Alpha
values of 0865 0914 0970 0974 and 0883 respectively None of constructs
confirm low reliability The high Cronbachrsquos Alpa values for all establish contain
that they are inwardly uniform That means all element of each establishes are
measuring the identical content creation In the nutshell the higher the Cronbachrsquos
Alpha value of a construct the higher the reliability is of measuring the same
construct
Const
ructs
Sample
Size(n)
No
of Items
Cronbachrsquos
Alpha (a)
Type
Direc 100 5 0865 High Reliability
36
tive
Supp
ortive
100 5 0914 Outstanding
Reliability
Partic
ipative
100 5 0970 Outstanding
Reliability
Achi
evement
100 5 0974 Outstanding
Reliability
Level
of Staff
Motivation
100 10 0883 Outstanding
Reliability
Table 44 Reliability Test
45 CORRELATION MATRIX
Correlation analysis was used to conclude and decide relationships between
two variables measured Toward this end Pearson correlation test was used to
diagnose whether leadership styles and motivation level are relevant to each other
Table 44 presents the correlation matrix results
Table 44 shows the relation of independent variables with motivation level
For finding the relation significant level plt 005 and plt 001were chosen
The value of correlation coefficient r for directive leadership style is 0356
with plt 005 which show a moderate relationship with the level of staff motivation
It is found that the value of correlation coefficient r for supportive leadership
style is 0369 with plt 001 show a strong relationship with the level of staff
motivation
Participative leadership style carry correlation coefficient value r of 035 2
with plt 005 which show a moderate relationship with the level of staff motivation
For achievement oriented leadership style the coefficient valuer is 0430
with plt 001 which show a strong relationship with the level of staff motivation
37
Correlation is significant at the 001 level (1-tailed)
Correlation is significant at the 005 level (1-tailed)
Constructs Directive Supportive Participative Achievement Motivation
() () () ()
Directive 1 0691 0717 0799 0356
0000 0000 0000 0012
() () ()
Supportive 1 0877 0676 0369
0000 0000 0009
() ()
Participative 1 0736 0352
0000 0012
()
Achievemen
t
1 0430
0022
Motivation 1
Table 45 Correlation between leadership styles and the level of staff
motivation
46 REGRESSION ANALYSIS
In this study multiple regression analysis was applied Each variable from
factor scores were used in the analysis Table 45 shows the results of multiple
regression analysis of the research The findings showed that leadership styles were
not significant and negatively correlate with level of motivation of staff The R2 =
38
0184 indicates that 1840 of the variance in variable level of motivation of the
staff (dependent variable) can be explained by leadership styles
Beta coefficient the achievement oriented has the highest B β =0225
followed by supportive leadership style β = 0111 directive β =0024 and the lowest
is participative leadership style is β = - 0003That means one unit increase in
directive leadership style will lead to 0024 increase in the level of motivation for
supportive leadership style one unit increase will lead to 00111 increase in the level
of motivation one unit increase in participative will lead to -0003 change in the
level of motivation of staff and one unit increase in achievement oriented will lead
to 0225 increase to the level of motivation of staff The findings explain that the
components of the leadership styles do not explain the level of motivation of the
staff
Instruction
R2=0184
Adjusted R2=0103 F= 2499 p lt 005
Dependent Variable Level of staff Motivation
Unstandardised
Coefficients
Standardise
d
Coefficient
Model B Std Error Beta t Sig
(Constant) 2268 0446 5430 0000
Total Score Directive 0024 0186 0031 0144 0984
Total Score Supportive 0101 0177 0161 0691 0585
Total Score Participative -0003 0191 -0055 -0020 1082
Total Score Achievement 0225 0170 0312 1456 0210
39
Table 46 Multiple Regression Analysis (n=50)
40
Chapter 5
CONCLUSION AND RECOMMENDATION
51 INTRODUCTION
This chapter target to discuss the outcome shown in the previous chapters by
setting against them with those finding principles and earlier investigation in the
common field Moreover the investigationrsquos confines and recommendations for the
future research and practice are shown in this chapter
52 DISCUSSION OF FINDING
The objectives of this investigation were to determine the relationship
between leadership style and motivation level It is a study of Apple Incorporation
The outcome of this investigation gives that the leadership styles are supported to the
level of staff motivation The independents variables had correlation with the level of
the staff motivation that is illustrated in Table 42 in the preceding chapter
Based on the analysis of the research (Sample the leadership styles of the
manager of the Apple Incorporation) is significant with the leadership style which
has been practiced by Chief Executive Officer of Apple Incorporation in the District
41
of Johor Bahru Johor James Liow 1992) Analysis from the research found that the
most dominant leadership is achievement oriented followed by supportive directive
participative and achievement oriented
In discussing the results the researchers prefer to discuss each hypothesis
separately in order to get an accurate and complete perceptive of the relationship
between leadership style and motivation level
The results revealed that the respondents perceived the all four leadership
styles of the manager have relation with their level of motivation towards their jobs
Furthermore the results revealed that there is significant relationship between
leadership style and motivation level
What is remarkable here is that this findings correlates strongly with the
arguments that say that relationship between leadership style and motivation level
can be both influential and no influential with staffrsquos motivation and his or her
leadership styles depends on his or her choice of the style that suits the situation or
the company
For example the researchers of University Malaya claimed that the
leadership styles of leader had relationship with staffrsquos motivation but depending on
their jobs according to the job description and the organizational chart that informs
employees what when and how tasks should be done
53 LIMITATION OF STUDY
One of the limitations in research includes lack of adequate information on a
particular subject Research equipments are very hard or expensive to acquire leading
to formulation mere assumptions Another hindrance is poor or inaccessibility to the
region of study
Some of the limitations of doing a research include access of information
availability of enough resources and time management The availability of experts in
42
editing and guidance may also be minimal where support from friends or
organisation may not be enough
The limitations of the study are those characteristics of design or
methodology that impacted or influenced the application or interpretation of the
results of your study They are the constraints on generalizability and utility of
findings that are the result of the ways in which you chose to design the study andor
the method used to establish internal and external validity
Another limitation related to building the evidence about ldquosurvival of
consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin
spiritrdquo Not knowing all of your extended family members limits your ability to
verify statements communicated by the Medium When information related to a
discarnate is not verified this result could be related to the sitterrsquos limitations but it
may also be related to the Medium These challenges however highlight the
limitations of spirit communication and in general further highlights the complexity
of studying the ldquoA study of Apple Incorporationrdquo
Limitations in research methods vary depending on the type of method used
and how it was conducted They include language barriers you might want to do a
research on something that is in a language which you do not understand and the
production of a translator is not available You might also be short of the research
materials and others are not immediately available among others
Limitations are influences that the researcher cannot control They are the
shortcomings conditions or influences that cannot be controlled by the researcher
that place restrictions on your methodology and conclusions Any limitations that
might influence the results should be mentioned
54 SUGGESTIONS FOR FUTURE RESEARCH
From this research the researcher recommends a several means that could be
taken to improve staffrsquos motivation by concentrating on leadership styles
43
According to Marketing minds (2012) Apple Inc uses the Apple brand to
compete across several highly competitive markets including the personal computer
industry with its Macintosh line of computerslaptops and related software the
consumer electronics industry with products such as the iPod digital music
distribution through iTunes Music Store the smart phone market with the Apple
iPhone magazine book games and applications publishing via the AppsStore for
iPhone and the iPad tablet computing device and movie and TV content distribution
with Apple TV The company is also establishing a very strong marketing presence
relative to the rival (Google) in the advertising market via its business Apps and iAd
network Steve Jobs the co-Founder of Apple described the company as being a
mobile devices company largest in the world as their revenues are bigger than
Nokia Samsung or Sonys mobile devices business
The story started two months ago when Google released its first smart phone
This new smart phone made by a Taiwanese company called HTC and the phone
called Nexus One After three weeks Apple Company said is going to sue the
manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC
The company which has been releasing iPhone since 2007 believes that HTC
illegally used 20 patents of Apple These patents are related to user interface
architecture and hardware of iPhone Apple Company filed a lawsuit in US District
Court in Delaware and an objection presented to the International Trade Commission
in USA too
In response to these accusations made by Apple Company against HTC
company The HTC denied Applersquos allegations and declared to fight the suit In other
response HTC said it has been making phones for a far longer time than Apple
including a touch screen device called the XDA that predates the iPhone by about 5
years
Implications
The implications here appear to be that HTCrsquos technological primary somehow goes
against Applersquos claims that the company violated 20 of its patents And while itrsquos
certainly possible that that might be the case itrsquos hard to accept that argument
without a list of patents to back it up
Patents
44
Here some of the patents that Apple Company accusing HTC Company used them
for its new Nexus phone manufactured for Google They are Multi-touch Screen
Multifinger gestures device integration and multitasking accelerometer patents
What is Android Android is a software installed in the mobile devices that includes
an operating system middleware and key applications The Android SDK provides
the tools and APIs necessary to begin developing applications on the Android
platform using the Java programming language
Terminology
Today in the market consumer have a lot of options for every product
whether it be an IT product or Home PCs or consumer durables or a FMCG product
This study may be helpful for company to know about the factors affecting the
consumer behavior and patterns of the consumer It may also be helpful to know the
specific requirement of customer so that the customer can be easily satisfied
Moreover this study helps to know the buying habits and patterns of customer The
study will help the company to understand the relationship that a consumer have with
their Apple product It will help to ascertain the reason which makes the undisputed
leader in almost every segment in which they operate
All Apple Professional Development facilitators are educators themselves
That gives them a unique view they know whatrsquos important in the classroom so they
can ensure that you learn about your Apple products and how they can best serve you
and your students We have created workshops in the following categories
These curriculum-focused workshops help teachers apply their skills with
Apple products to specific areas and disciplines to produce effective personal
learning for their students
Focused on technology skills these foundational workshops help teachers
become confident and comfortable integrating Apple products into their teaching
strategies
These workshops for school leaders and Education decision-makers focus on
issues important to success such as visioning and planning
Our research investigated the role of social norms in an extended theory of
planned behavior (TPB) in the explanation of prostatecolorectal cancer screening
(CS) intention and the prediction of CS uptake among men
45
Apple is well known for giving its customers things that they need but didnt
know they needed until the product shipped In that spirit Apple is in a unique
position to make further gains with that philosophy especially as other companies
pull back reduce RampD or get out of some markets completely
I written before about how Apples financial position gives it a unique
competitive advantage over the competition That discussion pointed to how Apple
can pay cash for components get to the front of supplier delivery schedules then
through volume drive prices down putting extreme price pressure on the
competition while they develop the next generation with RampD dollars
Even as Apple does this they are mindful of their brand Selling cheap
products doesnt sit well with Apple and they definitely dont want to undercut or
cannibalize other product lines
So if one asks the question about what Apple can deliver in a time when
customers are watching every penny its silly to envision a cheaper stripped down
version of a product thats already doing well Instead as Apple ponders how to
deliver new products to cost conscious customers the company tends to think about
holes in the market that can be exploited with their technology -- but which dont
undercut current products
There are other considerations as well For example the iPod touch doesnt
have a camera or an FM radio Other than the CPU it doesnt radiate and can
therefore be used in corporate or government environments that would otherwise
forbid a device that could be a security concern Our fantasies often neglect to
consider such things Because people expect to use their iPhone anywhere that
device has a different set of design constraints
Availability of multi-modal logistics services has been introduced and
occupational safety and health management system elaborated The DTPB can
provide a useful framework for evaluating interventions to increase logisticians
motivations to safety performance The overriding aim of this study was to design
and pilot test a questionnaire for subsequent use in a large-scale survey This study
describes the early stages of a research questionnaire development and a pilot study
The main results of this pilot study that the questionnaire proved to be reliable and
the analysis although preliminary provided strong support for the predictive power
of the DTPB The evaluation led to minor changes in the questionnaire Currently
46
the relevant literature surrounding the DTPB reveals a lack of research that utilizes
empirically validated theories in the field of logistics safety There is therefore a need
to consider more practical issues that emerge when applying the theory As is often
the case with the DTPB questionnaire the participants thought the questionnaire was
rather long This is important given that lengthy questionnaires can impact on data
quality through reduced completion rates due to factors such as lowered participant
motivation The length of the questionnaire could be accommodated thereby
encouraging participation Another comment levied at the DTPB questionnaire is that
it appears rather repetitive Indeed responses received in the present context included
wersquove answered that already Alternatively it may be better to group the outcomes
and behavioural belief statements and address the issue of similarity
Although the key purpose of this study was to develop and pilot a
questionnaire and not to generalize its findings it is of interest to note that the
occupational doctors advice has significant relationship to safety performance One
possible reason is that occupational safety and health information is not easily
available thereby increasing the reliance of the workers on the occupational doctors
advice This finding together with the significant influence of peer culture within the
DTPB framework would seem to strengthen the view that increasing exposure of
logisticians to occupational safety and health may encourage more positive
subjective norms and implies that contact with occupational doctors may encourage
the logisticians to work safely
Deeper interpretation suggests that peers causal attributions regarding safety
performance in their workplace may exert a comparatively strong influence over
logisticians991257 safety It also adds weight to the suggestion that occupational safety
and health training should form part of the logistics company991257s annual training plan
and as such supports the view that occupational safety and health intervention
programmes are required
He findings from questionnaire pilot test seem to corroborate previous
research by suggesting that subjective norms is a key issue to be addressed in any
occupational safety and programme as is the case of the logistics sector The result is
in line with the results reported by Hamilton and White Paris and Van den Broucke
and Fogarty and Shaw who found subjective norms to be important in affecting
adoption of a system As such it would seem that efforts should be made to enhance
knowledge and in particular to highlight the benefits of safety performance for both
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
12
Apple is a consumer goods company and therefore evaluating its value
requires understanding its products and consumers This can be very difficult
because Apple competes with many different companies throughout the different
industries it takes part in
Apple has established a unique reputation in the consumer electronics
industry One of the most unique things about Apple is that it has a very strong
customer base This is extremely important in understanding Apple
Apple is probably the most well-known company when it comes to the
making of technology that is cutting edge and something that everyone wants to have
in their possession Apple Computer first came to be a company in 1976 when Steve
Jobs and Steve Wozniak when they released the Apple I and was located in
Cupertino California These two young men dropped out of college and were often
viewed as outcasts in most of the places that they were at including schools which
could have been the reason that they dropped out of college As most people have
heard Apple really started in the basement or garage depending on who the person
talks to rather than at some expensive business location Which is perhaps the reason
so many people were first intrigued by the brand and could be the reason that the
computers were such a success they were created by guys that knew what they
wanted and passed this on to the rest of the world And what they wanted was
something that other people wanted as well
The first order that the two built is somewhat of an amazing feat that was the
beginning of the company After being introduced to one another they made a
working model of their computer and took it to a nearby computer store in order to
try to make it onto the market The owners of the store ordered fifty of the machine
that was to be fully assembled and ready to go which seemed to be an impossible
feat However they did succeed as they bartered and promised many IOUs to
companies to get the parts that they would need since they had no money to buy
these on their own They finished all fifty machines in thirty days and took them to
the store to sell which they received around five hundred dollars a piece for these
machines They were a hit with those that came to the store
Now Apple is a brand that most people automatically know all over the
world They are known for their innovative technology that is usually the first of its
kind on the market and something that all people love to own and make their lives a
bit easier with the advancements that they gave people The company continued to
13
stay on top of their game and improve upon their technology they produced such
things as the iMac which really did help to propel the company in the eyes of many
consumers
The first home computer with a GUI or graphical user interface was the
Apple Lisa The very first graphical user interface was developed by the Xerox
Corporation at their Palo Alto Research Center (PARC) in the 1970s Steve Jobs
visited PARC in 1979 (after buying Xerox stock) and was impressed and influenced
by the Xerox Alto the first computer ever with a graphical user interface Jobs
designed the new Apple Lisa based on the technology he saw at Xerox
With the 1984 Apple Macintosh Steve Jobs made sure developers created
software for the new Macintosh Computer Jobs figured that software was the way to
win the consumer over
14
CHAPTER 2
LITERATURE REVIEW
21 DEFINITION AND MOTIVATION THEORY
Motivation is internal and external factors that stimulate desire and energy in
people to be continually interested and committed to a job role or subject or to make
an effort to attain a goal
Motivation results from the interaction of both conscious and unconscious
factors such as the (1) intensity of desire or need (2) incentive or reward value of the
goal and (3) expectations of the individual and of his or her peers These factors are
the reasons one has for behaving a certain way An example is a student that spends
extra time studying for a test because he or she wants a better grade in the class
Motivation is also a feeling of enthusiasm or interest that makes you
determined to do something Motivation is the desire that fuels a person to do certain
things based on the wants and needs of a person If a person wishes to meet these
wants and needs then it necessitates him to motivate himself so that he can make
certain moves A person is unique and apart from another so his wants and needs
vary greatly from that of the other The same is true for the peoples levels of
motivation
The different wants and needs in every person vary in intensity based on the
focus goals and the total human psyche of the person This is why the motivation of
a person is unique despite having similar wants and needs with others
The decision to increase your motivation is the key to the bringing a greater
sense of it for yourself This can be done by putting greater focus on the things that
15
you want to achieve until you actually accomplish them The stronger your focus is
on the goal the greater the motivation will be
The truth of the matter is if you are unable to keep track of your goals it can
be generalized that you do not really desire to achieve it Motivation can come
naturally and no amount of inspirational talk will set you to action if you really are
not into taking the goal seriously
Setting goals that stir positive feelings within you are important to keep
yourself motivated Once you have found these focus yourself on being able to get a
hold of them There will be a lot of distractions so pick up at a comfortable pace and
make things happen
The definition of motivation involves the total understanding of the self
Receiving rewards is one reason for being motivated but beyond that is a set of
benefits that are more valuable than concrete rewards These can be enhanced work
output more productivity better work habits and an increased of understanding of
yourself
According to various theories motivation may be rooted in the basic need to
stay motivated in the face of challenges and negative people Setbacks and
unsupportive colleagues or friends will make you even more determined when you
know how to stay motivated avoid the criticism endless nagging and moaning of
those around you When you easily and effortlessly get things done you give people
little reason to criticize you In fact they are likely to give you more freedom to do
things your way start new projects with enthusiasm and stay motivated over time
When you can see things through to completion you will have renewed confidence in
your ability to succeed stop things getting any worse When you know how to be
highly motivated in a matter of seconds you can turn around situations you have
neglected in the past feel in charge of you life As you get more done with ease you
will have order where you used to have chaos You will know what you want and
feel compelled to move ahead and get it develop leadership skills and positively
affect those around you Your drive and enthusiasm will touch everyone you deal
with People will turn to you for leadership and guidance enjoy a more harmonious
home life Imagine hearing praise and gratitude for all the little things you get done
around the house You will enjoy a satisfying feeling of accomplishment at the end
of each evening eliminate problems while they are small You will deal with
potential problems and concerns sooner rather than later This habit alone will put
16
you back in control save money by getting things done on time You will eliminate
those late fees fines and charges that procrastinators waste their hard earned money
on put an end to regrets Become the kind of person who jumps on opportunities
And enjoy the excitement and passion you feel when you are giving 100
understand what motivates you and enjoy greater success When you discover your
unique motivation blueprint getting ahead will never be a mystery again You can
fire up your motivation engine whenever you choose to move ahead quickly in your
career When you can calmly and efficiently get your work done you position
yourself for more responsibility and a higher salary earn the respect of your boss and
colleagues As a dependable and productive member of the team people will
appreciate you and seek your valuable advice on important matters and Feel fantastic
about yourself As a motivated self-starter your self-esteem will soar you will
accomplish much more have greater success and live a full life
22 DEFINITION CONCEPT AND LEADERSHIP THEORY
In a research on leadership_(Stodgill(1974) has identified more than eleven
explanations on leadership which has different foundation Many definitions have
been identified by researchers for example Stoggil (1950) explained that leadership is
a process to influence people to achieve certain goals and target Tannembum amp
Massarik (1957) explained that A frame of reference Management
Science (October) 1-19t hellip)
Individuals are concerned not only with the absolute amounts of rewards they
receive for their efforts but also the praising from employer We lead when we
manage a football team or teach a classroom of children We lead our own children
when we are parents and we lead when we organize anything We certainly lead
when we manage projects or develop a new business We lead the moment we take
the first supervisory responsibility at work and we may lead even before we assume
official responsibility to do anything A vicar or preacher leads a congregation A
17
writer or visionary may lead when he or she puts pen to paper and creates a book or
poem or article which inspires and moves others to new thoughts and actions A
monarch and a president are both leaders So is a local councillor and so can be a
community fund-raiser A ruthless dictator is a leader So was Mother Theresa and
so was Mahatma Gandhi
We can find leadership in every sort of work and play and in every sort of
adventure and project regardless of scale and regardless of financial or official
authority And so given the many ways in which leadership operates it is no surprise
that leadership is so difficult to define and describe
Leadership is a process by which a person influences others to accomplish an
objective and directs the organization in a way that makes it more cohesive and
coherent Leaders carry out this process by applying their leadership attributes such
as beliefs values ethics character knowledge and skills
To inspire your workers into higher levels of teamwork there are certain
things you must be know and do These do not come naturally but are acquired
through continual work and study Good leaders are continually working and
studying to improve their leadership skills they are NOT resting on their laurels
The difference of staffsrsquo perceptions might be influenced by gender age
status academic qualifications work tenure educational level family background
interest and so on Itrsquos clear that the perceptions of staffs on their managerrsquos
leadership style can be influenced with so many factors and it plays an important role
is determining the climate success organization and the level of achievement of the
organization itself
23 PATH GOAL THEORY
The Path-Goal model is a theory based on specifying a leaders style or behavior that
best fits the employee and work environment in order to achieve goals (House
18
Mitchell 1974) The goal is to increase an employees motivation empowerment
and satisfaction so that they become productive members of the organization
Leadership concept that the subordinates accept a leaders behavior only so
far as they view it as resulting in immediate or future benefit Thus a leaders main
function is to clear a path to the realization of the subordinates goals he or she must
choose the behavior patterns that are most applicable in helping the subordinates get
what they want
Path-Goal is based on Vrooms (1964) expectancy theory in which an
individual will act in a certain way based on the expectation that the act will be
followed by a given outcome and on the attractiveness of that outcome to the
individual The path-goal theory was first introduced by Martin Evans (1970) and
then further developed by House (1971)
Leaders can take a strong or limited approach in these In clarifying the path
they may be directive or give vague hints In removing roadblocks they may scour
the path or help the follower move the bigger blocks In increasing rewards they
may give occasional encouragement or pave the way with gold
In fact leader should clarify the path so subordinates know which way to go
remove roadblocks that are stopping the things going there and Increasing the
rewards along the route There are four style of leadership which are supportive
directive participative and achievement-oriented leadership
Supportive leadership
Considering the needs of the follower showing concern for their welfare and
creating a friendly working environment This includes increasing the followers self-
esteem and making the job more interesting This approach is best when the work is
stressful boring or hazardous The leader make work pleasant for the workers by
showing concern for them and by being friendly and approachable It is most
effective in situations in which tasks and relationships are physically or
psychologically challenging Good relations are promoted with the group and
sensitivity to subordinates needs is shown
Directive Leadership
Telling followers what needs to be done and giving appropriate guidance
along the way This includes giving them schedules of specific work to be done at
19
specific times Rewards may also be increased as needed and role ambiguity
decreased (by telling them what they should be doing)
This may be used when the task is unstructured and complex and the follower
is inexperienced This increases the followers sense of security and control and
hence is appropriate to the situation
The leader informs her followers on what is expected of them such as telling
them what to do how to perform a task and scheduling and coordinating work It is
most effective when people are unsure about the task or when there is a lot of
uncertainty within the environment Specific advice is given to the group and ground
rules and structure are established For example clarifying expectations specifying
or assigning certain work tasks to be followed
Participative leadership
Consulting with followers and taking their ideas into account when making
decisions and taking particular actions This approach is best when the followers are
expert and their advice is both needed and they expect to be able to give it The
leaders consult with their followers by consulting with them before making a
decision on how to proceed It is most effective when subordinates are highly trained
and involved in their work Decision making is based on consultation with the group
and information is shared with the group
Achievement-oriented leadership
Setting challenging goals both in work and in self-improvement (and often
together) High standards are demonstrated and expected The leader shows faith in
the capabilities of the follower to succeed This approach is best when the task is
complex
The leader sets challenging goals for his followers expects them to perform
at their highest level and shows confidence in their ability to meet this expectation
It is most effective in professional work environments such as technical or
scientific or in achievement environments such as sales Challenging goals are set
and high performance is encouraged while confidence is shown in the groups ability
The path-goal theory by House(1971) also known as the path-goal theory of
leader effectiveness or the path-goal model is a leadership theory in the field
The original path-goal theory identifies achievement-oriented directive
participative and supportive leader behaviors
20
The directive path-goal clarifying leader behaviour refers to situations where
the leader lets followers know what is expected of them and tells them how to
perform their tasks
24 NEED FOR ACHIEVEMENT THEORY
Need for Achievement (n Ach) is the degree to which someone is motivated
to set and reach goals People with a high n Ach are usually driven to succeed for
internal reasons such as personal satisfaction rather than by external pressures
Personality trait characterized by an enduring and consistent concern with
setting and meeting high standards of achievement This need is influenced by
internal drive for action (intrinsic motivation) and the pressure exerted by the
expectations of others (extrinsic motivation) Measured by thematic appreciation
tests need for achievement motivates an individual to succeed in competition and to
excel in activities important to him or her
These individuals work hard to meet their goals and tend to take on tasks that
are moderately difficult to accomplish If they choose a goal that is too easy the
achievement is not very rewarding and if they chose something that is too difficult
success may not be obtainable Say someone with a high n Ach is just beginning to
set high standards for themselves in fitness They may aim to run a 5k (3-mile) race
but they would shy away from a longer race until they have become a more
experienced runner so they arenrsquot setting themselves up for failure
People high in N-Ach are characterized by a tendency to seek challenges and
a high degree of independence Their most satisfying is the recognition of their
achievements
21
25 DIRECTIVE LEADERSHIP STYLE
The directive leadership style is one of four leadership behaviours identified
by the path-goal theory of leadership Directive leadership is characterized by setting
clear objectives and rules for your subordinates and ensuring that your expectations
and directions are clearly defined and understood by your subordinates Directive
leadership may be advisable when subordinates are unskilled or inexperienced at a
complex task It may backfire if imposed upon highly skilled and experienced
employees who are extremely competent to perform the task
An instructional type of managerial style characterized by a leader who tells
subordinate staff what they are expected to do and how to perform the expected
tasks A directive leadership style might be helpful for a manager within a business
where their subordinate staff members have jobs that are not particularly specialized
and so they need more guidance to avoid uncertainty
Directive leadership is one of five models of leadership described by Bernard
Bass Directive leadership is a style of leading people in a business or project It is
probably the most common form of leadership existing in large businesses today It
is very common in traditional business and traditional cultures This style of
leadership consists of a manager or superior person directing subordinates to
complete or work on a task at hand The manager will tell the employee exactly what
to do and how to do it He or she will have specific standards and will demand that
they be met The manager leads with total authority The military is a good example
of directive leadership However in business it does not always work as well
Directive leadership does not allow an employee to reach their potential nor does it
allow the employee to express their independent thoughts or creativity
Directive leader is a leader who is very strict autocratic makes use of his
power of influence from his position to control reward and force the followers to
comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)
22
26 SUPPORTIVE LEADERSHIP STYLE
Supportive Leadership is one of the leadership styles found in path-goal
theory A supportive leader try to decrease employee stress and frustration in the
workplace This method is effective when your work tasks are dangerous tedious
and stressful but is not really effective if your work tasks are intrinsically motivating
because you dont need to be motivated to do the work
Supportive leadership is a kind of leadership where you listen to your
workers and help them out when they need help Supportive leadership is an opposite
of autocratic leadership and is much more successful in many fields of work But not
in all of course
The leadership style I use to follow is Supportive leadership because
according to me the followers are as important as task The goals can only be achieve
with the help of followers if followers are facing any problem either in their personal
life or under organization roof the affection of that problem can be clearly measured
from their task results Moreover I use self-made theory in my leadership which is
Get addict an achieve according to this a person can achieve anything but the
conditions is that the person must be addicted to it If followers are facing any
grievances they canrsquot be addicted towards achievement Supportive leader in my way
does not only mean handling grievances of followers but I call myself supportive
leader because I plan my tactics towards achieving a goal according to the followers
ability and skills moreover according to their willingness and motivation towards
work Supportive leadership is It leads people It doesnt drive them It involves
them It doesnt coerce them It never loses sight of the most important principle
governing any project involving human beings namely that people are more
important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive
leadership is working along with followers guiding them helping them instead of
working ahead of them Human beings are most important aspect of this type of
leadership According to me this leadership can be done effectively if leaders treat
followers as one who work with him rather work for him Being the basket ball
captain for two consecutive years I applied my leadership style and maintained a
team
23
Supportive leadership is a reference to a particular leadership style for
business As management styles became more complex in the 1970s and 1980s
theories began to grow up Businesses started looking not only at the techniques of
management but at the different types of leaders found in business and what
categories those leaders fell into By the 1990s concepts such as supportive
leadership had become widely accepted Supportive leadership is a naturally organic
and emotionally sensitive style like other styles it is especially useful in certain
circumstances but the company must adopt a culture that encourages such styles for
them to be effective
In supportive leadership the manager is not so interested in giving orders and
managing every detail as in giving employees the tools they need to work
themselves While delegation is a vital part of supportive leadership managers do
not simply assign tasks and then receive the results Instead they work through the
tasks with employees to improve skills and talent until the manager does not need to
worry about a task being done correctly and the employee is fully empowered in a
particular area
27 PARTICIPATIVE LEADERSHIP STYLE
Lewinrsquos study found that participative leadership also known as democratic
leadership is generally the most effective leadership style Democratic leaders offer
guidance to group members but they also participate in the group and allow input
from other group members In Lewinrsquos study children in this group were less
productive than the members of the authoritarian group but their contributions were
of a much higher quality
Participative leadership is a style of leadership that involves all members of a
team in identifying essential goals and developing procedures or strategies to reach
those goals From this perspective this leadership style can be seen as a leadership
style that relies heavily on the leader functioning as a facilitator rather than simply
24
issuing orders or making assignments This type of involved leadership style can be
utilized in business settings volunteer organizations and even in the function of the
home
Participative leaders encourage group members to participate but retain the
final say over the decision-making process Group members feel engaged in the
process and are more motivated and creative
One of the main benefits of participative leadership is that the process allows
for the development of additional leaders who can serve the organization at a later
date Because leaders who favor this style encourage active involvement on the part
of everyone on the team people often are able to express their creativity and
demonstrate abilities and talents that would not be made apparent otherwise The
discovery of these hidden assets help to benefit the work of the current team but also
alerts the organization to people within the team who should be provided with
opportunities to further develop some skill or ability for future use
One potential disadvantage of participate leadership is the time factor This
leadership style does often involve the need for more time before action is taken
This is only natural since the very nature of this leadership style means allowing
input from every member of the team However the extra time necessary for this
process often leads to decisions that ultimately benefit everyone to a greater degree
than faster decisions that are more limited in scope
Participative leadership also expands the range of possibilities for the team
When leadership styles that essentially leave all the direction and decision making in
the hands of one individual it is much more difficult to see a given approach from
several different angles When the leadership style encourages others to be involved
in the decision making process a given course of action can be approached from a
variety of perceptions This can often point out strengths or weaknesses to the
approach that would have gone unobserved and thus unresolved without this type of
participatory brainstorming and decision making
Effective participative leadership allows the talents and skills of all the team
members to be utilized in arriving at decisions and taking courses of action While
the team leader is usually still responsible for making the final decision this sharing
of functions within the team provide the perfect environment for everyone to provide
input that has the potential to make that final decision more well-rounded and
ultimately profitable for the company as a whole
25
28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE
Management which sets challenging goals assists in training emphasizes
improvement and expects the highest levels of performance
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
Achievement-oriented leaders always learn They always take risk They
never gamble (There is a difference) They always teach and mentor others They
understand that failure to adapt and change means death and destruction on a
competitive battlefield Either products are always changing or consumers are
changing so businesses must adapt or dieAchievement -oriented leaders put the
right people on the bus and go to great lengths to keep them there They never
change the deal with their employees (except to make it sweeter) They share
success They set stretch goals and achieve them It is fascinating to watch those
leaders work with their teams They are unstoppable
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
26
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION
There are a number of different styles of leadership and management that are
based on different theories The individuals style will be use based on a combination
of their beliefs values and preferences as well as the organizational culture and
norms which will encourage some styles and discourage others
Idealized influence describes managers who are exemplary role models for
associates Managers with idealized influence can be trusted and respected by
associates to make good decisions for the organization Intellectual Stimulation
describes managers who encourage innovation and creativity through challenging the
normal beliefs or views of a group Managers with intellectual stimulation promote
critical thinking and problem solving to make improvement of organization
performance
Inspirational motivation describes managers who motivate associates to
commit to the vision of the organization Managers with inspirational motivation
encourage team spirit to reach goals of increased revenue and market growth for the
organization Individual consideration describes managers who act as coaches and
advisors to the associates Managers with individual consideration encourage
associates to reach goals that help both the associates and the organization
27
CHAPTER 3
METHODOLOGY
31 RESEARCH DESIGN
A research design encompasses the methodology and procedures employed to
conduct scientific research The design of a study defines the study type (descriptive
correlational semi-experimental experimental review meta-analytic) and sub-type
(eg descriptive-longitudinal case study) research question hypotheses
independent and dependent variables experimental design and if applicable data
collection methods and a statistical analysis plan
The research design is also the framework for conducting the marketing
research project that clarified the necessary procedure in order to obtain the
information needed to solve all the marketing problem
In order to collect as much data as possible a combination of descriptive and
analytical research designs based on result from the questionnaire observation and
interview were used by the researcher to analyses the influence of leader on
competitive market concept of motivation in organization and the ways that human
performances on a job can be link with ability and motivation in Apple Inc
The method has been used is to distribute the questionnaire throughout the
staff in order to collect a better result The reason for choosing this method is
28
because this is the most effectives way to study the relationship between leadership
style and motivational level The raw data was analyze according to the research
objectives
32 POPULATION AND SAMPLING TECHNIQUE
The population of this study are all the staff from Apple Inc The population
chosen consider those who have had experiences working in such a high
technological company like Apple Inc The Sampling technique used in this research
was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the
south of Ireland
Figure 31 Required Sample Size
29
CHAPTER 4
RESEARCH FINDING
A questionnaire is a means of eliciting the feelings beliefs experiences
perceptions or attitudes of some sample of individuals As a data collecting
instrument it could be structured or unstructured
The questionnaire is most frequently a very concise preplanned set of
questions designed to yield specific information to meet a particular need for
research information about a pertinent topic The research information is attained
from respondents normally from a related interest area The dictionary definition
gives a clearer definition A questionnaire is a written or printed form used in
gathering information on some subject or subjects consisting of a list of questions to
be submitted to one or more persons
The method of questionnaire have some advantages of in Economy - Expense
and time involved in training interviewers and sending them to interview are reduced
by using questionnaires Uniformity of questions - Each respondent receives the
same set of questions phrased in exactly the same way Questionnaires may
therefore yield data more comparable than information obtained through an
interview Standardization - If the questions are highly structured and the conditions
under which they are answered are controlled then the questionnaire could become
standardized The disadvantages of questionnaire are respondentrsquos motivation is
difficult to assess affecting the validity of response
30
41 RESPONSE RATE
The laminated random sampling technique was used and a total of 100
samples size were selected out of 100 populations 100 questionnaires were received
that is representing 90 of response rate The sample size was reasonable and
beyond the target that we set early and exceed our expectation This is to allow
further analysis that was surpass the demand
42 DESCRIPTIVE DEMOGRAPHIC PROFILE
The demographic profile is in Table 41 The distribution of respondents
includes 65 male and 35 female The age of respondents was from below 30
years 35 45 between 30 to 40 years 20 between 40 to 50 years While for
years of experience 30 out of the 50 respondents that we carried out for
questionnaire have less than 5 years of experience 30 between 6 to 10 years 28
between 11 to 15 years and 12 have more than 16 years of experience
For the level of education 45 stand for those who have SPMMCEOthers 30 of
the respondents have STPMHSEDIPLOMA 18 of the respondents have degree
and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of
them are single 38 of the respondents are married and only 20 of them are
widowed
Demographic
Items
Frequency Percentage ()
Gender
Male 65 65
Female 35 35
31
Age
lt30 35 35
31-40 45 45
41-50 20 20
Length of Service
lt5 30 30
6-10 30 30
10-15 28 28
gt16 12 12
Education
SPMMCE 45 45
STPMHSE
DIPLOMA
30 30
Degree 18 18
Masterrsquos Degree 7 7
Status
Single 42 42
Married 38 38
Widowed 20 20
Table 41 Demographic Profile
43 DESCRIPTIVE ANALYSIS
32
Design of minimum maximum mean and standard deviation of each item
can be refer rend to the table 42 below Based on the table it reveals that the
minimum value for the directive leadership style is 1 and maximum is 5 In term of
mean and standard deviation of the directive leadership style are 257 413 1144
and 1336 respectively
For supportive leadership style the minimum mean will be 334 and the
highest are 444 For standard deviation is 0991 and 1386 respectively
For minimum value for participative leadership style will be 1 and the
maximum is 5 in addition to that the mean and standard deviation of the variable is
between 367 to 444 and 367 and 1040 and 1264 respectively
The achievement oriented leadership style the mean and standard deviation
of the variable is between 349 to 413 and 1021 to 1165
For motivation achievement based on individual perception the minimum
values of variable range from 1 to 2 and the maximum variable is 5 Mean and
standard deviation of the variable is between 253 to 459 and 0906 to 1335
Variableconstruct Mean Std Deviation
Directive 358 1145
1 He has the final word in the office
matters
373 1336
2 He emphasizes that all rules and
regulations
257 1144
3 He give clear explanations of what is
expected of other
365 1224
4 He give subordinates explicit
instructions for how to do their work
413 1246
5 He show interest in subordinatesrsquo
personal concerns
382 1306
Supportive 383 1190
1 He often mingle with the staff 373 1386
2 He often spent time as necessary to 444 0991
33
hear complaint from staff
3 Providing guidance without pressure
is the
key to being a good leader
362 1259
4 As a rule leaders should allow
subordinates
to appraise their own work
334 1072
5 Leaders should give subordinates
complete
freedom to solve problems on their own
401 1240
Participative 408 1110
1 He is very responsive and easy to be
invited to discuss
367 1264
2 He easily understood 413 1105
3 When things go wrong and he need to
create a strategy to keep a project or process
running on schedule he call a meeting to get his
employees advice
433 1046
4 To get information out He send it by
email memos or voice mail very rarely is a
meeting called His employees are then
expected to act upon the information
384 1040
5 He want to create an environment
where the employees take ownership of the
project I allow them to participate in the
decision making process
444 1096
Achievement Oriented 387 1103
1 He determines the duties of staff 391 1113
2 He describes the conditions and tasks
and clearly what is expected
349 1021
3 He explain the level of performance 382 1165
34
that is expected of subordinates
4 He give vague explanations of what is
expected of subordinates on the job
413 1107
5 He consistently set challenging goals
for subordinates to attain
401 1110
Motivation Level 345 1178
1 1 I feel annoyed when thinking about
the things I would like to do new work
459 0906
2 I am ambitious in my career 288 1233
3 I am energized when
people count on me for ideas
439 0947
4 When involved in group projects my
team membersrsquo problems are my problems
301 1211
5 I find pleasure in recognizing and
celebrating the accomplishments of others
290 1125
6 As a practice I ask people
challenging questions when we are working on
projects together
301 1211
7 I take delight in complimenting
people I work with when progress is made
411 1190
8 I find it easy to be the cheerleader for
others when times are good and when times are
bad
382 1179
9 Team accomplishment is more
important to me than my own personal
accomplishments
321 1327
10 When involved in group projects I
am inclined to let my ideas be known
253 1335
Table 42 leadership style
35
44 RELIABILITY ANALYSIS
According to Hinton (2004) recommended four cut-off points for steadiness
which includes outstanding reliability (090 and above) high reliability (070 ndash 090)
moderate reliability (050 ndash 070) and low reliability (050 and below)
000 050 Low Reliability
050 070 Moderate Reliability
070 090 High Reliability
090 100 Outstanding
Reliability
Table 43 Reliability Analysis
Based on table 43 there are five constructs directive supportive
participative achievement-oriented and motivation level shown Cronbachrsquos Alpha
values of 0865 0914 0970 0974 and 0883 respectively None of constructs
confirm low reliability The high Cronbachrsquos Alpa values for all establish contain
that they are inwardly uniform That means all element of each establishes are
measuring the identical content creation In the nutshell the higher the Cronbachrsquos
Alpha value of a construct the higher the reliability is of measuring the same
construct
Const
ructs
Sample
Size(n)
No
of Items
Cronbachrsquos
Alpha (a)
Type
Direc 100 5 0865 High Reliability
36
tive
Supp
ortive
100 5 0914 Outstanding
Reliability
Partic
ipative
100 5 0970 Outstanding
Reliability
Achi
evement
100 5 0974 Outstanding
Reliability
Level
of Staff
Motivation
100 10 0883 Outstanding
Reliability
Table 44 Reliability Test
45 CORRELATION MATRIX
Correlation analysis was used to conclude and decide relationships between
two variables measured Toward this end Pearson correlation test was used to
diagnose whether leadership styles and motivation level are relevant to each other
Table 44 presents the correlation matrix results
Table 44 shows the relation of independent variables with motivation level
For finding the relation significant level plt 005 and plt 001were chosen
The value of correlation coefficient r for directive leadership style is 0356
with plt 005 which show a moderate relationship with the level of staff motivation
It is found that the value of correlation coefficient r for supportive leadership
style is 0369 with plt 001 show a strong relationship with the level of staff
motivation
Participative leadership style carry correlation coefficient value r of 035 2
with plt 005 which show a moderate relationship with the level of staff motivation
For achievement oriented leadership style the coefficient valuer is 0430
with plt 001 which show a strong relationship with the level of staff motivation
37
Correlation is significant at the 001 level (1-tailed)
Correlation is significant at the 005 level (1-tailed)
Constructs Directive Supportive Participative Achievement Motivation
() () () ()
Directive 1 0691 0717 0799 0356
0000 0000 0000 0012
() () ()
Supportive 1 0877 0676 0369
0000 0000 0009
() ()
Participative 1 0736 0352
0000 0012
()
Achievemen
t
1 0430
0022
Motivation 1
Table 45 Correlation between leadership styles and the level of staff
motivation
46 REGRESSION ANALYSIS
In this study multiple regression analysis was applied Each variable from
factor scores were used in the analysis Table 45 shows the results of multiple
regression analysis of the research The findings showed that leadership styles were
not significant and negatively correlate with level of motivation of staff The R2 =
38
0184 indicates that 1840 of the variance in variable level of motivation of the
staff (dependent variable) can be explained by leadership styles
Beta coefficient the achievement oriented has the highest B β =0225
followed by supportive leadership style β = 0111 directive β =0024 and the lowest
is participative leadership style is β = - 0003That means one unit increase in
directive leadership style will lead to 0024 increase in the level of motivation for
supportive leadership style one unit increase will lead to 00111 increase in the level
of motivation one unit increase in participative will lead to -0003 change in the
level of motivation of staff and one unit increase in achievement oriented will lead
to 0225 increase to the level of motivation of staff The findings explain that the
components of the leadership styles do not explain the level of motivation of the
staff
Instruction
R2=0184
Adjusted R2=0103 F= 2499 p lt 005
Dependent Variable Level of staff Motivation
Unstandardised
Coefficients
Standardise
d
Coefficient
Model B Std Error Beta t Sig
(Constant) 2268 0446 5430 0000
Total Score Directive 0024 0186 0031 0144 0984
Total Score Supportive 0101 0177 0161 0691 0585
Total Score Participative -0003 0191 -0055 -0020 1082
Total Score Achievement 0225 0170 0312 1456 0210
39
Table 46 Multiple Regression Analysis (n=50)
40
Chapter 5
CONCLUSION AND RECOMMENDATION
51 INTRODUCTION
This chapter target to discuss the outcome shown in the previous chapters by
setting against them with those finding principles and earlier investigation in the
common field Moreover the investigationrsquos confines and recommendations for the
future research and practice are shown in this chapter
52 DISCUSSION OF FINDING
The objectives of this investigation were to determine the relationship
between leadership style and motivation level It is a study of Apple Incorporation
The outcome of this investigation gives that the leadership styles are supported to the
level of staff motivation The independents variables had correlation with the level of
the staff motivation that is illustrated in Table 42 in the preceding chapter
Based on the analysis of the research (Sample the leadership styles of the
manager of the Apple Incorporation) is significant with the leadership style which
has been practiced by Chief Executive Officer of Apple Incorporation in the District
41
of Johor Bahru Johor James Liow 1992) Analysis from the research found that the
most dominant leadership is achievement oriented followed by supportive directive
participative and achievement oriented
In discussing the results the researchers prefer to discuss each hypothesis
separately in order to get an accurate and complete perceptive of the relationship
between leadership style and motivation level
The results revealed that the respondents perceived the all four leadership
styles of the manager have relation with their level of motivation towards their jobs
Furthermore the results revealed that there is significant relationship between
leadership style and motivation level
What is remarkable here is that this findings correlates strongly with the
arguments that say that relationship between leadership style and motivation level
can be both influential and no influential with staffrsquos motivation and his or her
leadership styles depends on his or her choice of the style that suits the situation or
the company
For example the researchers of University Malaya claimed that the
leadership styles of leader had relationship with staffrsquos motivation but depending on
their jobs according to the job description and the organizational chart that informs
employees what when and how tasks should be done
53 LIMITATION OF STUDY
One of the limitations in research includes lack of adequate information on a
particular subject Research equipments are very hard or expensive to acquire leading
to formulation mere assumptions Another hindrance is poor or inaccessibility to the
region of study
Some of the limitations of doing a research include access of information
availability of enough resources and time management The availability of experts in
42
editing and guidance may also be minimal where support from friends or
organisation may not be enough
The limitations of the study are those characteristics of design or
methodology that impacted or influenced the application or interpretation of the
results of your study They are the constraints on generalizability and utility of
findings that are the result of the ways in which you chose to design the study andor
the method used to establish internal and external validity
Another limitation related to building the evidence about ldquosurvival of
consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin
spiritrdquo Not knowing all of your extended family members limits your ability to
verify statements communicated by the Medium When information related to a
discarnate is not verified this result could be related to the sitterrsquos limitations but it
may also be related to the Medium These challenges however highlight the
limitations of spirit communication and in general further highlights the complexity
of studying the ldquoA study of Apple Incorporationrdquo
Limitations in research methods vary depending on the type of method used
and how it was conducted They include language barriers you might want to do a
research on something that is in a language which you do not understand and the
production of a translator is not available You might also be short of the research
materials and others are not immediately available among others
Limitations are influences that the researcher cannot control They are the
shortcomings conditions or influences that cannot be controlled by the researcher
that place restrictions on your methodology and conclusions Any limitations that
might influence the results should be mentioned
54 SUGGESTIONS FOR FUTURE RESEARCH
From this research the researcher recommends a several means that could be
taken to improve staffrsquos motivation by concentrating on leadership styles
43
According to Marketing minds (2012) Apple Inc uses the Apple brand to
compete across several highly competitive markets including the personal computer
industry with its Macintosh line of computerslaptops and related software the
consumer electronics industry with products such as the iPod digital music
distribution through iTunes Music Store the smart phone market with the Apple
iPhone magazine book games and applications publishing via the AppsStore for
iPhone and the iPad tablet computing device and movie and TV content distribution
with Apple TV The company is also establishing a very strong marketing presence
relative to the rival (Google) in the advertising market via its business Apps and iAd
network Steve Jobs the co-Founder of Apple described the company as being a
mobile devices company largest in the world as their revenues are bigger than
Nokia Samsung or Sonys mobile devices business
The story started two months ago when Google released its first smart phone
This new smart phone made by a Taiwanese company called HTC and the phone
called Nexus One After three weeks Apple Company said is going to sue the
manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC
The company which has been releasing iPhone since 2007 believes that HTC
illegally used 20 patents of Apple These patents are related to user interface
architecture and hardware of iPhone Apple Company filed a lawsuit in US District
Court in Delaware and an objection presented to the International Trade Commission
in USA too
In response to these accusations made by Apple Company against HTC
company The HTC denied Applersquos allegations and declared to fight the suit In other
response HTC said it has been making phones for a far longer time than Apple
including a touch screen device called the XDA that predates the iPhone by about 5
years
Implications
The implications here appear to be that HTCrsquos technological primary somehow goes
against Applersquos claims that the company violated 20 of its patents And while itrsquos
certainly possible that that might be the case itrsquos hard to accept that argument
without a list of patents to back it up
Patents
44
Here some of the patents that Apple Company accusing HTC Company used them
for its new Nexus phone manufactured for Google They are Multi-touch Screen
Multifinger gestures device integration and multitasking accelerometer patents
What is Android Android is a software installed in the mobile devices that includes
an operating system middleware and key applications The Android SDK provides
the tools and APIs necessary to begin developing applications on the Android
platform using the Java programming language
Terminology
Today in the market consumer have a lot of options for every product
whether it be an IT product or Home PCs or consumer durables or a FMCG product
This study may be helpful for company to know about the factors affecting the
consumer behavior and patterns of the consumer It may also be helpful to know the
specific requirement of customer so that the customer can be easily satisfied
Moreover this study helps to know the buying habits and patterns of customer The
study will help the company to understand the relationship that a consumer have with
their Apple product It will help to ascertain the reason which makes the undisputed
leader in almost every segment in which they operate
All Apple Professional Development facilitators are educators themselves
That gives them a unique view they know whatrsquos important in the classroom so they
can ensure that you learn about your Apple products and how they can best serve you
and your students We have created workshops in the following categories
These curriculum-focused workshops help teachers apply their skills with
Apple products to specific areas and disciplines to produce effective personal
learning for their students
Focused on technology skills these foundational workshops help teachers
become confident and comfortable integrating Apple products into their teaching
strategies
These workshops for school leaders and Education decision-makers focus on
issues important to success such as visioning and planning
Our research investigated the role of social norms in an extended theory of
planned behavior (TPB) in the explanation of prostatecolorectal cancer screening
(CS) intention and the prediction of CS uptake among men
45
Apple is well known for giving its customers things that they need but didnt
know they needed until the product shipped In that spirit Apple is in a unique
position to make further gains with that philosophy especially as other companies
pull back reduce RampD or get out of some markets completely
I written before about how Apples financial position gives it a unique
competitive advantage over the competition That discussion pointed to how Apple
can pay cash for components get to the front of supplier delivery schedules then
through volume drive prices down putting extreme price pressure on the
competition while they develop the next generation with RampD dollars
Even as Apple does this they are mindful of their brand Selling cheap
products doesnt sit well with Apple and they definitely dont want to undercut or
cannibalize other product lines
So if one asks the question about what Apple can deliver in a time when
customers are watching every penny its silly to envision a cheaper stripped down
version of a product thats already doing well Instead as Apple ponders how to
deliver new products to cost conscious customers the company tends to think about
holes in the market that can be exploited with their technology -- but which dont
undercut current products
There are other considerations as well For example the iPod touch doesnt
have a camera or an FM radio Other than the CPU it doesnt radiate and can
therefore be used in corporate or government environments that would otherwise
forbid a device that could be a security concern Our fantasies often neglect to
consider such things Because people expect to use their iPhone anywhere that
device has a different set of design constraints
Availability of multi-modal logistics services has been introduced and
occupational safety and health management system elaborated The DTPB can
provide a useful framework for evaluating interventions to increase logisticians
motivations to safety performance The overriding aim of this study was to design
and pilot test a questionnaire for subsequent use in a large-scale survey This study
describes the early stages of a research questionnaire development and a pilot study
The main results of this pilot study that the questionnaire proved to be reliable and
the analysis although preliminary provided strong support for the predictive power
of the DTPB The evaluation led to minor changes in the questionnaire Currently
46
the relevant literature surrounding the DTPB reveals a lack of research that utilizes
empirically validated theories in the field of logistics safety There is therefore a need
to consider more practical issues that emerge when applying the theory As is often
the case with the DTPB questionnaire the participants thought the questionnaire was
rather long This is important given that lengthy questionnaires can impact on data
quality through reduced completion rates due to factors such as lowered participant
motivation The length of the questionnaire could be accommodated thereby
encouraging participation Another comment levied at the DTPB questionnaire is that
it appears rather repetitive Indeed responses received in the present context included
wersquove answered that already Alternatively it may be better to group the outcomes
and behavioural belief statements and address the issue of similarity
Although the key purpose of this study was to develop and pilot a
questionnaire and not to generalize its findings it is of interest to note that the
occupational doctors advice has significant relationship to safety performance One
possible reason is that occupational safety and health information is not easily
available thereby increasing the reliance of the workers on the occupational doctors
advice This finding together with the significant influence of peer culture within the
DTPB framework would seem to strengthen the view that increasing exposure of
logisticians to occupational safety and health may encourage more positive
subjective norms and implies that contact with occupational doctors may encourage
the logisticians to work safely
Deeper interpretation suggests that peers causal attributions regarding safety
performance in their workplace may exert a comparatively strong influence over
logisticians991257 safety It also adds weight to the suggestion that occupational safety
and health training should form part of the logistics company991257s annual training plan
and as such supports the view that occupational safety and health intervention
programmes are required
He findings from questionnaire pilot test seem to corroborate previous
research by suggesting that subjective norms is a key issue to be addressed in any
occupational safety and programme as is the case of the logistics sector The result is
in line with the results reported by Hamilton and White Paris and Van den Broucke
and Fogarty and Shaw who found subjective norms to be important in affecting
adoption of a system As such it would seem that efforts should be made to enhance
knowledge and in particular to highlight the benefits of safety performance for both
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
13
stay on top of their game and improve upon their technology they produced such
things as the iMac which really did help to propel the company in the eyes of many
consumers
The first home computer with a GUI or graphical user interface was the
Apple Lisa The very first graphical user interface was developed by the Xerox
Corporation at their Palo Alto Research Center (PARC) in the 1970s Steve Jobs
visited PARC in 1979 (after buying Xerox stock) and was impressed and influenced
by the Xerox Alto the first computer ever with a graphical user interface Jobs
designed the new Apple Lisa based on the technology he saw at Xerox
With the 1984 Apple Macintosh Steve Jobs made sure developers created
software for the new Macintosh Computer Jobs figured that software was the way to
win the consumer over
14
CHAPTER 2
LITERATURE REVIEW
21 DEFINITION AND MOTIVATION THEORY
Motivation is internal and external factors that stimulate desire and energy in
people to be continually interested and committed to a job role or subject or to make
an effort to attain a goal
Motivation results from the interaction of both conscious and unconscious
factors such as the (1) intensity of desire or need (2) incentive or reward value of the
goal and (3) expectations of the individual and of his or her peers These factors are
the reasons one has for behaving a certain way An example is a student that spends
extra time studying for a test because he or she wants a better grade in the class
Motivation is also a feeling of enthusiasm or interest that makes you
determined to do something Motivation is the desire that fuels a person to do certain
things based on the wants and needs of a person If a person wishes to meet these
wants and needs then it necessitates him to motivate himself so that he can make
certain moves A person is unique and apart from another so his wants and needs
vary greatly from that of the other The same is true for the peoples levels of
motivation
The different wants and needs in every person vary in intensity based on the
focus goals and the total human psyche of the person This is why the motivation of
a person is unique despite having similar wants and needs with others
The decision to increase your motivation is the key to the bringing a greater
sense of it for yourself This can be done by putting greater focus on the things that
15
you want to achieve until you actually accomplish them The stronger your focus is
on the goal the greater the motivation will be
The truth of the matter is if you are unable to keep track of your goals it can
be generalized that you do not really desire to achieve it Motivation can come
naturally and no amount of inspirational talk will set you to action if you really are
not into taking the goal seriously
Setting goals that stir positive feelings within you are important to keep
yourself motivated Once you have found these focus yourself on being able to get a
hold of them There will be a lot of distractions so pick up at a comfortable pace and
make things happen
The definition of motivation involves the total understanding of the self
Receiving rewards is one reason for being motivated but beyond that is a set of
benefits that are more valuable than concrete rewards These can be enhanced work
output more productivity better work habits and an increased of understanding of
yourself
According to various theories motivation may be rooted in the basic need to
stay motivated in the face of challenges and negative people Setbacks and
unsupportive colleagues or friends will make you even more determined when you
know how to stay motivated avoid the criticism endless nagging and moaning of
those around you When you easily and effortlessly get things done you give people
little reason to criticize you In fact they are likely to give you more freedom to do
things your way start new projects with enthusiasm and stay motivated over time
When you can see things through to completion you will have renewed confidence in
your ability to succeed stop things getting any worse When you know how to be
highly motivated in a matter of seconds you can turn around situations you have
neglected in the past feel in charge of you life As you get more done with ease you
will have order where you used to have chaos You will know what you want and
feel compelled to move ahead and get it develop leadership skills and positively
affect those around you Your drive and enthusiasm will touch everyone you deal
with People will turn to you for leadership and guidance enjoy a more harmonious
home life Imagine hearing praise and gratitude for all the little things you get done
around the house You will enjoy a satisfying feeling of accomplishment at the end
of each evening eliminate problems while they are small You will deal with
potential problems and concerns sooner rather than later This habit alone will put
16
you back in control save money by getting things done on time You will eliminate
those late fees fines and charges that procrastinators waste their hard earned money
on put an end to regrets Become the kind of person who jumps on opportunities
And enjoy the excitement and passion you feel when you are giving 100
understand what motivates you and enjoy greater success When you discover your
unique motivation blueprint getting ahead will never be a mystery again You can
fire up your motivation engine whenever you choose to move ahead quickly in your
career When you can calmly and efficiently get your work done you position
yourself for more responsibility and a higher salary earn the respect of your boss and
colleagues As a dependable and productive member of the team people will
appreciate you and seek your valuable advice on important matters and Feel fantastic
about yourself As a motivated self-starter your self-esteem will soar you will
accomplish much more have greater success and live a full life
22 DEFINITION CONCEPT AND LEADERSHIP THEORY
In a research on leadership_(Stodgill(1974) has identified more than eleven
explanations on leadership which has different foundation Many definitions have
been identified by researchers for example Stoggil (1950) explained that leadership is
a process to influence people to achieve certain goals and target Tannembum amp
Massarik (1957) explained that A frame of reference Management
Science (October) 1-19t hellip)
Individuals are concerned not only with the absolute amounts of rewards they
receive for their efforts but also the praising from employer We lead when we
manage a football team or teach a classroom of children We lead our own children
when we are parents and we lead when we organize anything We certainly lead
when we manage projects or develop a new business We lead the moment we take
the first supervisory responsibility at work and we may lead even before we assume
official responsibility to do anything A vicar or preacher leads a congregation A
17
writer or visionary may lead when he or she puts pen to paper and creates a book or
poem or article which inspires and moves others to new thoughts and actions A
monarch and a president are both leaders So is a local councillor and so can be a
community fund-raiser A ruthless dictator is a leader So was Mother Theresa and
so was Mahatma Gandhi
We can find leadership in every sort of work and play and in every sort of
adventure and project regardless of scale and regardless of financial or official
authority And so given the many ways in which leadership operates it is no surprise
that leadership is so difficult to define and describe
Leadership is a process by which a person influences others to accomplish an
objective and directs the organization in a way that makes it more cohesive and
coherent Leaders carry out this process by applying their leadership attributes such
as beliefs values ethics character knowledge and skills
To inspire your workers into higher levels of teamwork there are certain
things you must be know and do These do not come naturally but are acquired
through continual work and study Good leaders are continually working and
studying to improve their leadership skills they are NOT resting on their laurels
The difference of staffsrsquo perceptions might be influenced by gender age
status academic qualifications work tenure educational level family background
interest and so on Itrsquos clear that the perceptions of staffs on their managerrsquos
leadership style can be influenced with so many factors and it plays an important role
is determining the climate success organization and the level of achievement of the
organization itself
23 PATH GOAL THEORY
The Path-Goal model is a theory based on specifying a leaders style or behavior that
best fits the employee and work environment in order to achieve goals (House
18
Mitchell 1974) The goal is to increase an employees motivation empowerment
and satisfaction so that they become productive members of the organization
Leadership concept that the subordinates accept a leaders behavior only so
far as they view it as resulting in immediate or future benefit Thus a leaders main
function is to clear a path to the realization of the subordinates goals he or she must
choose the behavior patterns that are most applicable in helping the subordinates get
what they want
Path-Goal is based on Vrooms (1964) expectancy theory in which an
individual will act in a certain way based on the expectation that the act will be
followed by a given outcome and on the attractiveness of that outcome to the
individual The path-goal theory was first introduced by Martin Evans (1970) and
then further developed by House (1971)
Leaders can take a strong or limited approach in these In clarifying the path
they may be directive or give vague hints In removing roadblocks they may scour
the path or help the follower move the bigger blocks In increasing rewards they
may give occasional encouragement or pave the way with gold
In fact leader should clarify the path so subordinates know which way to go
remove roadblocks that are stopping the things going there and Increasing the
rewards along the route There are four style of leadership which are supportive
directive participative and achievement-oriented leadership
Supportive leadership
Considering the needs of the follower showing concern for their welfare and
creating a friendly working environment This includes increasing the followers self-
esteem and making the job more interesting This approach is best when the work is
stressful boring or hazardous The leader make work pleasant for the workers by
showing concern for them and by being friendly and approachable It is most
effective in situations in which tasks and relationships are physically or
psychologically challenging Good relations are promoted with the group and
sensitivity to subordinates needs is shown
Directive Leadership
Telling followers what needs to be done and giving appropriate guidance
along the way This includes giving them schedules of specific work to be done at
19
specific times Rewards may also be increased as needed and role ambiguity
decreased (by telling them what they should be doing)
This may be used when the task is unstructured and complex and the follower
is inexperienced This increases the followers sense of security and control and
hence is appropriate to the situation
The leader informs her followers on what is expected of them such as telling
them what to do how to perform a task and scheduling and coordinating work It is
most effective when people are unsure about the task or when there is a lot of
uncertainty within the environment Specific advice is given to the group and ground
rules and structure are established For example clarifying expectations specifying
or assigning certain work tasks to be followed
Participative leadership
Consulting with followers and taking their ideas into account when making
decisions and taking particular actions This approach is best when the followers are
expert and their advice is both needed and they expect to be able to give it The
leaders consult with their followers by consulting with them before making a
decision on how to proceed It is most effective when subordinates are highly trained
and involved in their work Decision making is based on consultation with the group
and information is shared with the group
Achievement-oriented leadership
Setting challenging goals both in work and in self-improvement (and often
together) High standards are demonstrated and expected The leader shows faith in
the capabilities of the follower to succeed This approach is best when the task is
complex
The leader sets challenging goals for his followers expects them to perform
at their highest level and shows confidence in their ability to meet this expectation
It is most effective in professional work environments such as technical or
scientific or in achievement environments such as sales Challenging goals are set
and high performance is encouraged while confidence is shown in the groups ability
The path-goal theory by House(1971) also known as the path-goal theory of
leader effectiveness or the path-goal model is a leadership theory in the field
The original path-goal theory identifies achievement-oriented directive
participative and supportive leader behaviors
20
The directive path-goal clarifying leader behaviour refers to situations where
the leader lets followers know what is expected of them and tells them how to
perform their tasks
24 NEED FOR ACHIEVEMENT THEORY
Need for Achievement (n Ach) is the degree to which someone is motivated
to set and reach goals People with a high n Ach are usually driven to succeed for
internal reasons such as personal satisfaction rather than by external pressures
Personality trait characterized by an enduring and consistent concern with
setting and meeting high standards of achievement This need is influenced by
internal drive for action (intrinsic motivation) and the pressure exerted by the
expectations of others (extrinsic motivation) Measured by thematic appreciation
tests need for achievement motivates an individual to succeed in competition and to
excel in activities important to him or her
These individuals work hard to meet their goals and tend to take on tasks that
are moderately difficult to accomplish If they choose a goal that is too easy the
achievement is not very rewarding and if they chose something that is too difficult
success may not be obtainable Say someone with a high n Ach is just beginning to
set high standards for themselves in fitness They may aim to run a 5k (3-mile) race
but they would shy away from a longer race until they have become a more
experienced runner so they arenrsquot setting themselves up for failure
People high in N-Ach are characterized by a tendency to seek challenges and
a high degree of independence Their most satisfying is the recognition of their
achievements
21
25 DIRECTIVE LEADERSHIP STYLE
The directive leadership style is one of four leadership behaviours identified
by the path-goal theory of leadership Directive leadership is characterized by setting
clear objectives and rules for your subordinates and ensuring that your expectations
and directions are clearly defined and understood by your subordinates Directive
leadership may be advisable when subordinates are unskilled or inexperienced at a
complex task It may backfire if imposed upon highly skilled and experienced
employees who are extremely competent to perform the task
An instructional type of managerial style characterized by a leader who tells
subordinate staff what they are expected to do and how to perform the expected
tasks A directive leadership style might be helpful for a manager within a business
where their subordinate staff members have jobs that are not particularly specialized
and so they need more guidance to avoid uncertainty
Directive leadership is one of five models of leadership described by Bernard
Bass Directive leadership is a style of leading people in a business or project It is
probably the most common form of leadership existing in large businesses today It
is very common in traditional business and traditional cultures This style of
leadership consists of a manager or superior person directing subordinates to
complete or work on a task at hand The manager will tell the employee exactly what
to do and how to do it He or she will have specific standards and will demand that
they be met The manager leads with total authority The military is a good example
of directive leadership However in business it does not always work as well
Directive leadership does not allow an employee to reach their potential nor does it
allow the employee to express their independent thoughts or creativity
Directive leader is a leader who is very strict autocratic makes use of his
power of influence from his position to control reward and force the followers to
comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)
22
26 SUPPORTIVE LEADERSHIP STYLE
Supportive Leadership is one of the leadership styles found in path-goal
theory A supportive leader try to decrease employee stress and frustration in the
workplace This method is effective when your work tasks are dangerous tedious
and stressful but is not really effective if your work tasks are intrinsically motivating
because you dont need to be motivated to do the work
Supportive leadership is a kind of leadership where you listen to your
workers and help them out when they need help Supportive leadership is an opposite
of autocratic leadership and is much more successful in many fields of work But not
in all of course
The leadership style I use to follow is Supportive leadership because
according to me the followers are as important as task The goals can only be achieve
with the help of followers if followers are facing any problem either in their personal
life or under organization roof the affection of that problem can be clearly measured
from their task results Moreover I use self-made theory in my leadership which is
Get addict an achieve according to this a person can achieve anything but the
conditions is that the person must be addicted to it If followers are facing any
grievances they canrsquot be addicted towards achievement Supportive leader in my way
does not only mean handling grievances of followers but I call myself supportive
leader because I plan my tactics towards achieving a goal according to the followers
ability and skills moreover according to their willingness and motivation towards
work Supportive leadership is It leads people It doesnt drive them It involves
them It doesnt coerce them It never loses sight of the most important principle
governing any project involving human beings namely that people are more
important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive
leadership is working along with followers guiding them helping them instead of
working ahead of them Human beings are most important aspect of this type of
leadership According to me this leadership can be done effectively if leaders treat
followers as one who work with him rather work for him Being the basket ball
captain for two consecutive years I applied my leadership style and maintained a
team
23
Supportive leadership is a reference to a particular leadership style for
business As management styles became more complex in the 1970s and 1980s
theories began to grow up Businesses started looking not only at the techniques of
management but at the different types of leaders found in business and what
categories those leaders fell into By the 1990s concepts such as supportive
leadership had become widely accepted Supportive leadership is a naturally organic
and emotionally sensitive style like other styles it is especially useful in certain
circumstances but the company must adopt a culture that encourages such styles for
them to be effective
In supportive leadership the manager is not so interested in giving orders and
managing every detail as in giving employees the tools they need to work
themselves While delegation is a vital part of supportive leadership managers do
not simply assign tasks and then receive the results Instead they work through the
tasks with employees to improve skills and talent until the manager does not need to
worry about a task being done correctly and the employee is fully empowered in a
particular area
27 PARTICIPATIVE LEADERSHIP STYLE
Lewinrsquos study found that participative leadership also known as democratic
leadership is generally the most effective leadership style Democratic leaders offer
guidance to group members but they also participate in the group and allow input
from other group members In Lewinrsquos study children in this group were less
productive than the members of the authoritarian group but their contributions were
of a much higher quality
Participative leadership is a style of leadership that involves all members of a
team in identifying essential goals and developing procedures or strategies to reach
those goals From this perspective this leadership style can be seen as a leadership
style that relies heavily on the leader functioning as a facilitator rather than simply
24
issuing orders or making assignments This type of involved leadership style can be
utilized in business settings volunteer organizations and even in the function of the
home
Participative leaders encourage group members to participate but retain the
final say over the decision-making process Group members feel engaged in the
process and are more motivated and creative
One of the main benefits of participative leadership is that the process allows
for the development of additional leaders who can serve the organization at a later
date Because leaders who favor this style encourage active involvement on the part
of everyone on the team people often are able to express their creativity and
demonstrate abilities and talents that would not be made apparent otherwise The
discovery of these hidden assets help to benefit the work of the current team but also
alerts the organization to people within the team who should be provided with
opportunities to further develop some skill or ability for future use
One potential disadvantage of participate leadership is the time factor This
leadership style does often involve the need for more time before action is taken
This is only natural since the very nature of this leadership style means allowing
input from every member of the team However the extra time necessary for this
process often leads to decisions that ultimately benefit everyone to a greater degree
than faster decisions that are more limited in scope
Participative leadership also expands the range of possibilities for the team
When leadership styles that essentially leave all the direction and decision making in
the hands of one individual it is much more difficult to see a given approach from
several different angles When the leadership style encourages others to be involved
in the decision making process a given course of action can be approached from a
variety of perceptions This can often point out strengths or weaknesses to the
approach that would have gone unobserved and thus unresolved without this type of
participatory brainstorming and decision making
Effective participative leadership allows the talents and skills of all the team
members to be utilized in arriving at decisions and taking courses of action While
the team leader is usually still responsible for making the final decision this sharing
of functions within the team provide the perfect environment for everyone to provide
input that has the potential to make that final decision more well-rounded and
ultimately profitable for the company as a whole
25
28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE
Management which sets challenging goals assists in training emphasizes
improvement and expects the highest levels of performance
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
Achievement-oriented leaders always learn They always take risk They
never gamble (There is a difference) They always teach and mentor others They
understand that failure to adapt and change means death and destruction on a
competitive battlefield Either products are always changing or consumers are
changing so businesses must adapt or dieAchievement -oriented leaders put the
right people on the bus and go to great lengths to keep them there They never
change the deal with their employees (except to make it sweeter) They share
success They set stretch goals and achieve them It is fascinating to watch those
leaders work with their teams They are unstoppable
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
26
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION
There are a number of different styles of leadership and management that are
based on different theories The individuals style will be use based on a combination
of their beliefs values and preferences as well as the organizational culture and
norms which will encourage some styles and discourage others
Idealized influence describes managers who are exemplary role models for
associates Managers with idealized influence can be trusted and respected by
associates to make good decisions for the organization Intellectual Stimulation
describes managers who encourage innovation and creativity through challenging the
normal beliefs or views of a group Managers with intellectual stimulation promote
critical thinking and problem solving to make improvement of organization
performance
Inspirational motivation describes managers who motivate associates to
commit to the vision of the organization Managers with inspirational motivation
encourage team spirit to reach goals of increased revenue and market growth for the
organization Individual consideration describes managers who act as coaches and
advisors to the associates Managers with individual consideration encourage
associates to reach goals that help both the associates and the organization
27
CHAPTER 3
METHODOLOGY
31 RESEARCH DESIGN
A research design encompasses the methodology and procedures employed to
conduct scientific research The design of a study defines the study type (descriptive
correlational semi-experimental experimental review meta-analytic) and sub-type
(eg descriptive-longitudinal case study) research question hypotheses
independent and dependent variables experimental design and if applicable data
collection methods and a statistical analysis plan
The research design is also the framework for conducting the marketing
research project that clarified the necessary procedure in order to obtain the
information needed to solve all the marketing problem
In order to collect as much data as possible a combination of descriptive and
analytical research designs based on result from the questionnaire observation and
interview were used by the researcher to analyses the influence of leader on
competitive market concept of motivation in organization and the ways that human
performances on a job can be link with ability and motivation in Apple Inc
The method has been used is to distribute the questionnaire throughout the
staff in order to collect a better result The reason for choosing this method is
28
because this is the most effectives way to study the relationship between leadership
style and motivational level The raw data was analyze according to the research
objectives
32 POPULATION AND SAMPLING TECHNIQUE
The population of this study are all the staff from Apple Inc The population
chosen consider those who have had experiences working in such a high
technological company like Apple Inc The Sampling technique used in this research
was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the
south of Ireland
Figure 31 Required Sample Size
29
CHAPTER 4
RESEARCH FINDING
A questionnaire is a means of eliciting the feelings beliefs experiences
perceptions or attitudes of some sample of individuals As a data collecting
instrument it could be structured or unstructured
The questionnaire is most frequently a very concise preplanned set of
questions designed to yield specific information to meet a particular need for
research information about a pertinent topic The research information is attained
from respondents normally from a related interest area The dictionary definition
gives a clearer definition A questionnaire is a written or printed form used in
gathering information on some subject or subjects consisting of a list of questions to
be submitted to one or more persons
The method of questionnaire have some advantages of in Economy - Expense
and time involved in training interviewers and sending them to interview are reduced
by using questionnaires Uniformity of questions - Each respondent receives the
same set of questions phrased in exactly the same way Questionnaires may
therefore yield data more comparable than information obtained through an
interview Standardization - If the questions are highly structured and the conditions
under which they are answered are controlled then the questionnaire could become
standardized The disadvantages of questionnaire are respondentrsquos motivation is
difficult to assess affecting the validity of response
30
41 RESPONSE RATE
The laminated random sampling technique was used and a total of 100
samples size were selected out of 100 populations 100 questionnaires were received
that is representing 90 of response rate The sample size was reasonable and
beyond the target that we set early and exceed our expectation This is to allow
further analysis that was surpass the demand
42 DESCRIPTIVE DEMOGRAPHIC PROFILE
The demographic profile is in Table 41 The distribution of respondents
includes 65 male and 35 female The age of respondents was from below 30
years 35 45 between 30 to 40 years 20 between 40 to 50 years While for
years of experience 30 out of the 50 respondents that we carried out for
questionnaire have less than 5 years of experience 30 between 6 to 10 years 28
between 11 to 15 years and 12 have more than 16 years of experience
For the level of education 45 stand for those who have SPMMCEOthers 30 of
the respondents have STPMHSEDIPLOMA 18 of the respondents have degree
and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of
them are single 38 of the respondents are married and only 20 of them are
widowed
Demographic
Items
Frequency Percentage ()
Gender
Male 65 65
Female 35 35
31
Age
lt30 35 35
31-40 45 45
41-50 20 20
Length of Service
lt5 30 30
6-10 30 30
10-15 28 28
gt16 12 12
Education
SPMMCE 45 45
STPMHSE
DIPLOMA
30 30
Degree 18 18
Masterrsquos Degree 7 7
Status
Single 42 42
Married 38 38
Widowed 20 20
Table 41 Demographic Profile
43 DESCRIPTIVE ANALYSIS
32
Design of minimum maximum mean and standard deviation of each item
can be refer rend to the table 42 below Based on the table it reveals that the
minimum value for the directive leadership style is 1 and maximum is 5 In term of
mean and standard deviation of the directive leadership style are 257 413 1144
and 1336 respectively
For supportive leadership style the minimum mean will be 334 and the
highest are 444 For standard deviation is 0991 and 1386 respectively
For minimum value for participative leadership style will be 1 and the
maximum is 5 in addition to that the mean and standard deviation of the variable is
between 367 to 444 and 367 and 1040 and 1264 respectively
The achievement oriented leadership style the mean and standard deviation
of the variable is between 349 to 413 and 1021 to 1165
For motivation achievement based on individual perception the minimum
values of variable range from 1 to 2 and the maximum variable is 5 Mean and
standard deviation of the variable is between 253 to 459 and 0906 to 1335
Variableconstruct Mean Std Deviation
Directive 358 1145
1 He has the final word in the office
matters
373 1336
2 He emphasizes that all rules and
regulations
257 1144
3 He give clear explanations of what is
expected of other
365 1224
4 He give subordinates explicit
instructions for how to do their work
413 1246
5 He show interest in subordinatesrsquo
personal concerns
382 1306
Supportive 383 1190
1 He often mingle with the staff 373 1386
2 He often spent time as necessary to 444 0991
33
hear complaint from staff
3 Providing guidance without pressure
is the
key to being a good leader
362 1259
4 As a rule leaders should allow
subordinates
to appraise their own work
334 1072
5 Leaders should give subordinates
complete
freedom to solve problems on their own
401 1240
Participative 408 1110
1 He is very responsive and easy to be
invited to discuss
367 1264
2 He easily understood 413 1105
3 When things go wrong and he need to
create a strategy to keep a project or process
running on schedule he call a meeting to get his
employees advice
433 1046
4 To get information out He send it by
email memos or voice mail very rarely is a
meeting called His employees are then
expected to act upon the information
384 1040
5 He want to create an environment
where the employees take ownership of the
project I allow them to participate in the
decision making process
444 1096
Achievement Oriented 387 1103
1 He determines the duties of staff 391 1113
2 He describes the conditions and tasks
and clearly what is expected
349 1021
3 He explain the level of performance 382 1165
34
that is expected of subordinates
4 He give vague explanations of what is
expected of subordinates on the job
413 1107
5 He consistently set challenging goals
for subordinates to attain
401 1110
Motivation Level 345 1178
1 1 I feel annoyed when thinking about
the things I would like to do new work
459 0906
2 I am ambitious in my career 288 1233
3 I am energized when
people count on me for ideas
439 0947
4 When involved in group projects my
team membersrsquo problems are my problems
301 1211
5 I find pleasure in recognizing and
celebrating the accomplishments of others
290 1125
6 As a practice I ask people
challenging questions when we are working on
projects together
301 1211
7 I take delight in complimenting
people I work with when progress is made
411 1190
8 I find it easy to be the cheerleader for
others when times are good and when times are
bad
382 1179
9 Team accomplishment is more
important to me than my own personal
accomplishments
321 1327
10 When involved in group projects I
am inclined to let my ideas be known
253 1335
Table 42 leadership style
35
44 RELIABILITY ANALYSIS
According to Hinton (2004) recommended four cut-off points for steadiness
which includes outstanding reliability (090 and above) high reliability (070 ndash 090)
moderate reliability (050 ndash 070) and low reliability (050 and below)
000 050 Low Reliability
050 070 Moderate Reliability
070 090 High Reliability
090 100 Outstanding
Reliability
Table 43 Reliability Analysis
Based on table 43 there are five constructs directive supportive
participative achievement-oriented and motivation level shown Cronbachrsquos Alpha
values of 0865 0914 0970 0974 and 0883 respectively None of constructs
confirm low reliability The high Cronbachrsquos Alpa values for all establish contain
that they are inwardly uniform That means all element of each establishes are
measuring the identical content creation In the nutshell the higher the Cronbachrsquos
Alpha value of a construct the higher the reliability is of measuring the same
construct
Const
ructs
Sample
Size(n)
No
of Items
Cronbachrsquos
Alpha (a)
Type
Direc 100 5 0865 High Reliability
36
tive
Supp
ortive
100 5 0914 Outstanding
Reliability
Partic
ipative
100 5 0970 Outstanding
Reliability
Achi
evement
100 5 0974 Outstanding
Reliability
Level
of Staff
Motivation
100 10 0883 Outstanding
Reliability
Table 44 Reliability Test
45 CORRELATION MATRIX
Correlation analysis was used to conclude and decide relationships between
two variables measured Toward this end Pearson correlation test was used to
diagnose whether leadership styles and motivation level are relevant to each other
Table 44 presents the correlation matrix results
Table 44 shows the relation of independent variables with motivation level
For finding the relation significant level plt 005 and plt 001were chosen
The value of correlation coefficient r for directive leadership style is 0356
with plt 005 which show a moderate relationship with the level of staff motivation
It is found that the value of correlation coefficient r for supportive leadership
style is 0369 with plt 001 show a strong relationship with the level of staff
motivation
Participative leadership style carry correlation coefficient value r of 035 2
with plt 005 which show a moderate relationship with the level of staff motivation
For achievement oriented leadership style the coefficient valuer is 0430
with plt 001 which show a strong relationship with the level of staff motivation
37
Correlation is significant at the 001 level (1-tailed)
Correlation is significant at the 005 level (1-tailed)
Constructs Directive Supportive Participative Achievement Motivation
() () () ()
Directive 1 0691 0717 0799 0356
0000 0000 0000 0012
() () ()
Supportive 1 0877 0676 0369
0000 0000 0009
() ()
Participative 1 0736 0352
0000 0012
()
Achievemen
t
1 0430
0022
Motivation 1
Table 45 Correlation between leadership styles and the level of staff
motivation
46 REGRESSION ANALYSIS
In this study multiple regression analysis was applied Each variable from
factor scores were used in the analysis Table 45 shows the results of multiple
regression analysis of the research The findings showed that leadership styles were
not significant and negatively correlate with level of motivation of staff The R2 =
38
0184 indicates that 1840 of the variance in variable level of motivation of the
staff (dependent variable) can be explained by leadership styles
Beta coefficient the achievement oriented has the highest B β =0225
followed by supportive leadership style β = 0111 directive β =0024 and the lowest
is participative leadership style is β = - 0003That means one unit increase in
directive leadership style will lead to 0024 increase in the level of motivation for
supportive leadership style one unit increase will lead to 00111 increase in the level
of motivation one unit increase in participative will lead to -0003 change in the
level of motivation of staff and one unit increase in achievement oriented will lead
to 0225 increase to the level of motivation of staff The findings explain that the
components of the leadership styles do not explain the level of motivation of the
staff
Instruction
R2=0184
Adjusted R2=0103 F= 2499 p lt 005
Dependent Variable Level of staff Motivation
Unstandardised
Coefficients
Standardise
d
Coefficient
Model B Std Error Beta t Sig
(Constant) 2268 0446 5430 0000
Total Score Directive 0024 0186 0031 0144 0984
Total Score Supportive 0101 0177 0161 0691 0585
Total Score Participative -0003 0191 -0055 -0020 1082
Total Score Achievement 0225 0170 0312 1456 0210
39
Table 46 Multiple Regression Analysis (n=50)
40
Chapter 5
CONCLUSION AND RECOMMENDATION
51 INTRODUCTION
This chapter target to discuss the outcome shown in the previous chapters by
setting against them with those finding principles and earlier investigation in the
common field Moreover the investigationrsquos confines and recommendations for the
future research and practice are shown in this chapter
52 DISCUSSION OF FINDING
The objectives of this investigation were to determine the relationship
between leadership style and motivation level It is a study of Apple Incorporation
The outcome of this investigation gives that the leadership styles are supported to the
level of staff motivation The independents variables had correlation with the level of
the staff motivation that is illustrated in Table 42 in the preceding chapter
Based on the analysis of the research (Sample the leadership styles of the
manager of the Apple Incorporation) is significant with the leadership style which
has been practiced by Chief Executive Officer of Apple Incorporation in the District
41
of Johor Bahru Johor James Liow 1992) Analysis from the research found that the
most dominant leadership is achievement oriented followed by supportive directive
participative and achievement oriented
In discussing the results the researchers prefer to discuss each hypothesis
separately in order to get an accurate and complete perceptive of the relationship
between leadership style and motivation level
The results revealed that the respondents perceived the all four leadership
styles of the manager have relation with their level of motivation towards their jobs
Furthermore the results revealed that there is significant relationship between
leadership style and motivation level
What is remarkable here is that this findings correlates strongly with the
arguments that say that relationship between leadership style and motivation level
can be both influential and no influential with staffrsquos motivation and his or her
leadership styles depends on his or her choice of the style that suits the situation or
the company
For example the researchers of University Malaya claimed that the
leadership styles of leader had relationship with staffrsquos motivation but depending on
their jobs according to the job description and the organizational chart that informs
employees what when and how tasks should be done
53 LIMITATION OF STUDY
One of the limitations in research includes lack of adequate information on a
particular subject Research equipments are very hard or expensive to acquire leading
to formulation mere assumptions Another hindrance is poor or inaccessibility to the
region of study
Some of the limitations of doing a research include access of information
availability of enough resources and time management The availability of experts in
42
editing and guidance may also be minimal where support from friends or
organisation may not be enough
The limitations of the study are those characteristics of design or
methodology that impacted or influenced the application or interpretation of the
results of your study They are the constraints on generalizability and utility of
findings that are the result of the ways in which you chose to design the study andor
the method used to establish internal and external validity
Another limitation related to building the evidence about ldquosurvival of
consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin
spiritrdquo Not knowing all of your extended family members limits your ability to
verify statements communicated by the Medium When information related to a
discarnate is not verified this result could be related to the sitterrsquos limitations but it
may also be related to the Medium These challenges however highlight the
limitations of spirit communication and in general further highlights the complexity
of studying the ldquoA study of Apple Incorporationrdquo
Limitations in research methods vary depending on the type of method used
and how it was conducted They include language barriers you might want to do a
research on something that is in a language which you do not understand and the
production of a translator is not available You might also be short of the research
materials and others are not immediately available among others
Limitations are influences that the researcher cannot control They are the
shortcomings conditions or influences that cannot be controlled by the researcher
that place restrictions on your methodology and conclusions Any limitations that
might influence the results should be mentioned
54 SUGGESTIONS FOR FUTURE RESEARCH
From this research the researcher recommends a several means that could be
taken to improve staffrsquos motivation by concentrating on leadership styles
43
According to Marketing minds (2012) Apple Inc uses the Apple brand to
compete across several highly competitive markets including the personal computer
industry with its Macintosh line of computerslaptops and related software the
consumer electronics industry with products such as the iPod digital music
distribution through iTunes Music Store the smart phone market with the Apple
iPhone magazine book games and applications publishing via the AppsStore for
iPhone and the iPad tablet computing device and movie and TV content distribution
with Apple TV The company is also establishing a very strong marketing presence
relative to the rival (Google) in the advertising market via its business Apps and iAd
network Steve Jobs the co-Founder of Apple described the company as being a
mobile devices company largest in the world as their revenues are bigger than
Nokia Samsung or Sonys mobile devices business
The story started two months ago when Google released its first smart phone
This new smart phone made by a Taiwanese company called HTC and the phone
called Nexus One After three weeks Apple Company said is going to sue the
manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC
The company which has been releasing iPhone since 2007 believes that HTC
illegally used 20 patents of Apple These patents are related to user interface
architecture and hardware of iPhone Apple Company filed a lawsuit in US District
Court in Delaware and an objection presented to the International Trade Commission
in USA too
In response to these accusations made by Apple Company against HTC
company The HTC denied Applersquos allegations and declared to fight the suit In other
response HTC said it has been making phones for a far longer time than Apple
including a touch screen device called the XDA that predates the iPhone by about 5
years
Implications
The implications here appear to be that HTCrsquos technological primary somehow goes
against Applersquos claims that the company violated 20 of its patents And while itrsquos
certainly possible that that might be the case itrsquos hard to accept that argument
without a list of patents to back it up
Patents
44
Here some of the patents that Apple Company accusing HTC Company used them
for its new Nexus phone manufactured for Google They are Multi-touch Screen
Multifinger gestures device integration and multitasking accelerometer patents
What is Android Android is a software installed in the mobile devices that includes
an operating system middleware and key applications The Android SDK provides
the tools and APIs necessary to begin developing applications on the Android
platform using the Java programming language
Terminology
Today in the market consumer have a lot of options for every product
whether it be an IT product or Home PCs or consumer durables or a FMCG product
This study may be helpful for company to know about the factors affecting the
consumer behavior and patterns of the consumer It may also be helpful to know the
specific requirement of customer so that the customer can be easily satisfied
Moreover this study helps to know the buying habits and patterns of customer The
study will help the company to understand the relationship that a consumer have with
their Apple product It will help to ascertain the reason which makes the undisputed
leader in almost every segment in which they operate
All Apple Professional Development facilitators are educators themselves
That gives them a unique view they know whatrsquos important in the classroom so they
can ensure that you learn about your Apple products and how they can best serve you
and your students We have created workshops in the following categories
These curriculum-focused workshops help teachers apply their skills with
Apple products to specific areas and disciplines to produce effective personal
learning for their students
Focused on technology skills these foundational workshops help teachers
become confident and comfortable integrating Apple products into their teaching
strategies
These workshops for school leaders and Education decision-makers focus on
issues important to success such as visioning and planning
Our research investigated the role of social norms in an extended theory of
planned behavior (TPB) in the explanation of prostatecolorectal cancer screening
(CS) intention and the prediction of CS uptake among men
45
Apple is well known for giving its customers things that they need but didnt
know they needed until the product shipped In that spirit Apple is in a unique
position to make further gains with that philosophy especially as other companies
pull back reduce RampD or get out of some markets completely
I written before about how Apples financial position gives it a unique
competitive advantage over the competition That discussion pointed to how Apple
can pay cash for components get to the front of supplier delivery schedules then
through volume drive prices down putting extreme price pressure on the
competition while they develop the next generation with RampD dollars
Even as Apple does this they are mindful of their brand Selling cheap
products doesnt sit well with Apple and they definitely dont want to undercut or
cannibalize other product lines
So if one asks the question about what Apple can deliver in a time when
customers are watching every penny its silly to envision a cheaper stripped down
version of a product thats already doing well Instead as Apple ponders how to
deliver new products to cost conscious customers the company tends to think about
holes in the market that can be exploited with their technology -- but which dont
undercut current products
There are other considerations as well For example the iPod touch doesnt
have a camera or an FM radio Other than the CPU it doesnt radiate and can
therefore be used in corporate or government environments that would otherwise
forbid a device that could be a security concern Our fantasies often neglect to
consider such things Because people expect to use their iPhone anywhere that
device has a different set of design constraints
Availability of multi-modal logistics services has been introduced and
occupational safety and health management system elaborated The DTPB can
provide a useful framework for evaluating interventions to increase logisticians
motivations to safety performance The overriding aim of this study was to design
and pilot test a questionnaire for subsequent use in a large-scale survey This study
describes the early stages of a research questionnaire development and a pilot study
The main results of this pilot study that the questionnaire proved to be reliable and
the analysis although preliminary provided strong support for the predictive power
of the DTPB The evaluation led to minor changes in the questionnaire Currently
46
the relevant literature surrounding the DTPB reveals a lack of research that utilizes
empirically validated theories in the field of logistics safety There is therefore a need
to consider more practical issues that emerge when applying the theory As is often
the case with the DTPB questionnaire the participants thought the questionnaire was
rather long This is important given that lengthy questionnaires can impact on data
quality through reduced completion rates due to factors such as lowered participant
motivation The length of the questionnaire could be accommodated thereby
encouraging participation Another comment levied at the DTPB questionnaire is that
it appears rather repetitive Indeed responses received in the present context included
wersquove answered that already Alternatively it may be better to group the outcomes
and behavioural belief statements and address the issue of similarity
Although the key purpose of this study was to develop and pilot a
questionnaire and not to generalize its findings it is of interest to note that the
occupational doctors advice has significant relationship to safety performance One
possible reason is that occupational safety and health information is not easily
available thereby increasing the reliance of the workers on the occupational doctors
advice This finding together with the significant influence of peer culture within the
DTPB framework would seem to strengthen the view that increasing exposure of
logisticians to occupational safety and health may encourage more positive
subjective norms and implies that contact with occupational doctors may encourage
the logisticians to work safely
Deeper interpretation suggests that peers causal attributions regarding safety
performance in their workplace may exert a comparatively strong influence over
logisticians991257 safety It also adds weight to the suggestion that occupational safety
and health training should form part of the logistics company991257s annual training plan
and as such supports the view that occupational safety and health intervention
programmes are required
He findings from questionnaire pilot test seem to corroborate previous
research by suggesting that subjective norms is a key issue to be addressed in any
occupational safety and programme as is the case of the logistics sector The result is
in line with the results reported by Hamilton and White Paris and Van den Broucke
and Fogarty and Shaw who found subjective norms to be important in affecting
adoption of a system As such it would seem that efforts should be made to enhance
knowledge and in particular to highlight the benefits of safety performance for both
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
14
CHAPTER 2
LITERATURE REVIEW
21 DEFINITION AND MOTIVATION THEORY
Motivation is internal and external factors that stimulate desire and energy in
people to be continually interested and committed to a job role or subject or to make
an effort to attain a goal
Motivation results from the interaction of both conscious and unconscious
factors such as the (1) intensity of desire or need (2) incentive or reward value of the
goal and (3) expectations of the individual and of his or her peers These factors are
the reasons one has for behaving a certain way An example is a student that spends
extra time studying for a test because he or she wants a better grade in the class
Motivation is also a feeling of enthusiasm or interest that makes you
determined to do something Motivation is the desire that fuels a person to do certain
things based on the wants and needs of a person If a person wishes to meet these
wants and needs then it necessitates him to motivate himself so that he can make
certain moves A person is unique and apart from another so his wants and needs
vary greatly from that of the other The same is true for the peoples levels of
motivation
The different wants and needs in every person vary in intensity based on the
focus goals and the total human psyche of the person This is why the motivation of
a person is unique despite having similar wants and needs with others
The decision to increase your motivation is the key to the bringing a greater
sense of it for yourself This can be done by putting greater focus on the things that
15
you want to achieve until you actually accomplish them The stronger your focus is
on the goal the greater the motivation will be
The truth of the matter is if you are unable to keep track of your goals it can
be generalized that you do not really desire to achieve it Motivation can come
naturally and no amount of inspirational talk will set you to action if you really are
not into taking the goal seriously
Setting goals that stir positive feelings within you are important to keep
yourself motivated Once you have found these focus yourself on being able to get a
hold of them There will be a lot of distractions so pick up at a comfortable pace and
make things happen
The definition of motivation involves the total understanding of the self
Receiving rewards is one reason for being motivated but beyond that is a set of
benefits that are more valuable than concrete rewards These can be enhanced work
output more productivity better work habits and an increased of understanding of
yourself
According to various theories motivation may be rooted in the basic need to
stay motivated in the face of challenges and negative people Setbacks and
unsupportive colleagues or friends will make you even more determined when you
know how to stay motivated avoid the criticism endless nagging and moaning of
those around you When you easily and effortlessly get things done you give people
little reason to criticize you In fact they are likely to give you more freedom to do
things your way start new projects with enthusiasm and stay motivated over time
When you can see things through to completion you will have renewed confidence in
your ability to succeed stop things getting any worse When you know how to be
highly motivated in a matter of seconds you can turn around situations you have
neglected in the past feel in charge of you life As you get more done with ease you
will have order where you used to have chaos You will know what you want and
feel compelled to move ahead and get it develop leadership skills and positively
affect those around you Your drive and enthusiasm will touch everyone you deal
with People will turn to you for leadership and guidance enjoy a more harmonious
home life Imagine hearing praise and gratitude for all the little things you get done
around the house You will enjoy a satisfying feeling of accomplishment at the end
of each evening eliminate problems while they are small You will deal with
potential problems and concerns sooner rather than later This habit alone will put
16
you back in control save money by getting things done on time You will eliminate
those late fees fines and charges that procrastinators waste their hard earned money
on put an end to regrets Become the kind of person who jumps on opportunities
And enjoy the excitement and passion you feel when you are giving 100
understand what motivates you and enjoy greater success When you discover your
unique motivation blueprint getting ahead will never be a mystery again You can
fire up your motivation engine whenever you choose to move ahead quickly in your
career When you can calmly and efficiently get your work done you position
yourself for more responsibility and a higher salary earn the respect of your boss and
colleagues As a dependable and productive member of the team people will
appreciate you and seek your valuable advice on important matters and Feel fantastic
about yourself As a motivated self-starter your self-esteem will soar you will
accomplish much more have greater success and live a full life
22 DEFINITION CONCEPT AND LEADERSHIP THEORY
In a research on leadership_(Stodgill(1974) has identified more than eleven
explanations on leadership which has different foundation Many definitions have
been identified by researchers for example Stoggil (1950) explained that leadership is
a process to influence people to achieve certain goals and target Tannembum amp
Massarik (1957) explained that A frame of reference Management
Science (October) 1-19t hellip)
Individuals are concerned not only with the absolute amounts of rewards they
receive for their efforts but also the praising from employer We lead when we
manage a football team or teach a classroom of children We lead our own children
when we are parents and we lead when we organize anything We certainly lead
when we manage projects or develop a new business We lead the moment we take
the first supervisory responsibility at work and we may lead even before we assume
official responsibility to do anything A vicar or preacher leads a congregation A
17
writer or visionary may lead when he or she puts pen to paper and creates a book or
poem or article which inspires and moves others to new thoughts and actions A
monarch and a president are both leaders So is a local councillor and so can be a
community fund-raiser A ruthless dictator is a leader So was Mother Theresa and
so was Mahatma Gandhi
We can find leadership in every sort of work and play and in every sort of
adventure and project regardless of scale and regardless of financial or official
authority And so given the many ways in which leadership operates it is no surprise
that leadership is so difficult to define and describe
Leadership is a process by which a person influences others to accomplish an
objective and directs the organization in a way that makes it more cohesive and
coherent Leaders carry out this process by applying their leadership attributes such
as beliefs values ethics character knowledge and skills
To inspire your workers into higher levels of teamwork there are certain
things you must be know and do These do not come naturally but are acquired
through continual work and study Good leaders are continually working and
studying to improve their leadership skills they are NOT resting on their laurels
The difference of staffsrsquo perceptions might be influenced by gender age
status academic qualifications work tenure educational level family background
interest and so on Itrsquos clear that the perceptions of staffs on their managerrsquos
leadership style can be influenced with so many factors and it plays an important role
is determining the climate success organization and the level of achievement of the
organization itself
23 PATH GOAL THEORY
The Path-Goal model is a theory based on specifying a leaders style or behavior that
best fits the employee and work environment in order to achieve goals (House
18
Mitchell 1974) The goal is to increase an employees motivation empowerment
and satisfaction so that they become productive members of the organization
Leadership concept that the subordinates accept a leaders behavior only so
far as they view it as resulting in immediate or future benefit Thus a leaders main
function is to clear a path to the realization of the subordinates goals he or she must
choose the behavior patterns that are most applicable in helping the subordinates get
what they want
Path-Goal is based on Vrooms (1964) expectancy theory in which an
individual will act in a certain way based on the expectation that the act will be
followed by a given outcome and on the attractiveness of that outcome to the
individual The path-goal theory was first introduced by Martin Evans (1970) and
then further developed by House (1971)
Leaders can take a strong or limited approach in these In clarifying the path
they may be directive or give vague hints In removing roadblocks they may scour
the path or help the follower move the bigger blocks In increasing rewards they
may give occasional encouragement or pave the way with gold
In fact leader should clarify the path so subordinates know which way to go
remove roadblocks that are stopping the things going there and Increasing the
rewards along the route There are four style of leadership which are supportive
directive participative and achievement-oriented leadership
Supportive leadership
Considering the needs of the follower showing concern for their welfare and
creating a friendly working environment This includes increasing the followers self-
esteem and making the job more interesting This approach is best when the work is
stressful boring or hazardous The leader make work pleasant for the workers by
showing concern for them and by being friendly and approachable It is most
effective in situations in which tasks and relationships are physically or
psychologically challenging Good relations are promoted with the group and
sensitivity to subordinates needs is shown
Directive Leadership
Telling followers what needs to be done and giving appropriate guidance
along the way This includes giving them schedules of specific work to be done at
19
specific times Rewards may also be increased as needed and role ambiguity
decreased (by telling them what they should be doing)
This may be used when the task is unstructured and complex and the follower
is inexperienced This increases the followers sense of security and control and
hence is appropriate to the situation
The leader informs her followers on what is expected of them such as telling
them what to do how to perform a task and scheduling and coordinating work It is
most effective when people are unsure about the task or when there is a lot of
uncertainty within the environment Specific advice is given to the group and ground
rules and structure are established For example clarifying expectations specifying
or assigning certain work tasks to be followed
Participative leadership
Consulting with followers and taking their ideas into account when making
decisions and taking particular actions This approach is best when the followers are
expert and their advice is both needed and they expect to be able to give it The
leaders consult with their followers by consulting with them before making a
decision on how to proceed It is most effective when subordinates are highly trained
and involved in their work Decision making is based on consultation with the group
and information is shared with the group
Achievement-oriented leadership
Setting challenging goals both in work and in self-improvement (and often
together) High standards are demonstrated and expected The leader shows faith in
the capabilities of the follower to succeed This approach is best when the task is
complex
The leader sets challenging goals for his followers expects them to perform
at their highest level and shows confidence in their ability to meet this expectation
It is most effective in professional work environments such as technical or
scientific or in achievement environments such as sales Challenging goals are set
and high performance is encouraged while confidence is shown in the groups ability
The path-goal theory by House(1971) also known as the path-goal theory of
leader effectiveness or the path-goal model is a leadership theory in the field
The original path-goal theory identifies achievement-oriented directive
participative and supportive leader behaviors
20
The directive path-goal clarifying leader behaviour refers to situations where
the leader lets followers know what is expected of them and tells them how to
perform their tasks
24 NEED FOR ACHIEVEMENT THEORY
Need for Achievement (n Ach) is the degree to which someone is motivated
to set and reach goals People with a high n Ach are usually driven to succeed for
internal reasons such as personal satisfaction rather than by external pressures
Personality trait characterized by an enduring and consistent concern with
setting and meeting high standards of achievement This need is influenced by
internal drive for action (intrinsic motivation) and the pressure exerted by the
expectations of others (extrinsic motivation) Measured by thematic appreciation
tests need for achievement motivates an individual to succeed in competition and to
excel in activities important to him or her
These individuals work hard to meet their goals and tend to take on tasks that
are moderately difficult to accomplish If they choose a goal that is too easy the
achievement is not very rewarding and if they chose something that is too difficult
success may not be obtainable Say someone with a high n Ach is just beginning to
set high standards for themselves in fitness They may aim to run a 5k (3-mile) race
but they would shy away from a longer race until they have become a more
experienced runner so they arenrsquot setting themselves up for failure
People high in N-Ach are characterized by a tendency to seek challenges and
a high degree of independence Their most satisfying is the recognition of their
achievements
21
25 DIRECTIVE LEADERSHIP STYLE
The directive leadership style is one of four leadership behaviours identified
by the path-goal theory of leadership Directive leadership is characterized by setting
clear objectives and rules for your subordinates and ensuring that your expectations
and directions are clearly defined and understood by your subordinates Directive
leadership may be advisable when subordinates are unskilled or inexperienced at a
complex task It may backfire if imposed upon highly skilled and experienced
employees who are extremely competent to perform the task
An instructional type of managerial style characterized by a leader who tells
subordinate staff what they are expected to do and how to perform the expected
tasks A directive leadership style might be helpful for a manager within a business
where their subordinate staff members have jobs that are not particularly specialized
and so they need more guidance to avoid uncertainty
Directive leadership is one of five models of leadership described by Bernard
Bass Directive leadership is a style of leading people in a business or project It is
probably the most common form of leadership existing in large businesses today It
is very common in traditional business and traditional cultures This style of
leadership consists of a manager or superior person directing subordinates to
complete or work on a task at hand The manager will tell the employee exactly what
to do and how to do it He or she will have specific standards and will demand that
they be met The manager leads with total authority The military is a good example
of directive leadership However in business it does not always work as well
Directive leadership does not allow an employee to reach their potential nor does it
allow the employee to express their independent thoughts or creativity
Directive leader is a leader who is very strict autocratic makes use of his
power of influence from his position to control reward and force the followers to
comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)
22
26 SUPPORTIVE LEADERSHIP STYLE
Supportive Leadership is one of the leadership styles found in path-goal
theory A supportive leader try to decrease employee stress and frustration in the
workplace This method is effective when your work tasks are dangerous tedious
and stressful but is not really effective if your work tasks are intrinsically motivating
because you dont need to be motivated to do the work
Supportive leadership is a kind of leadership where you listen to your
workers and help them out when they need help Supportive leadership is an opposite
of autocratic leadership and is much more successful in many fields of work But not
in all of course
The leadership style I use to follow is Supportive leadership because
according to me the followers are as important as task The goals can only be achieve
with the help of followers if followers are facing any problem either in their personal
life or under organization roof the affection of that problem can be clearly measured
from their task results Moreover I use self-made theory in my leadership which is
Get addict an achieve according to this a person can achieve anything but the
conditions is that the person must be addicted to it If followers are facing any
grievances they canrsquot be addicted towards achievement Supportive leader in my way
does not only mean handling grievances of followers but I call myself supportive
leader because I plan my tactics towards achieving a goal according to the followers
ability and skills moreover according to their willingness and motivation towards
work Supportive leadership is It leads people It doesnt drive them It involves
them It doesnt coerce them It never loses sight of the most important principle
governing any project involving human beings namely that people are more
important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive
leadership is working along with followers guiding them helping them instead of
working ahead of them Human beings are most important aspect of this type of
leadership According to me this leadership can be done effectively if leaders treat
followers as one who work with him rather work for him Being the basket ball
captain for two consecutive years I applied my leadership style and maintained a
team
23
Supportive leadership is a reference to a particular leadership style for
business As management styles became more complex in the 1970s and 1980s
theories began to grow up Businesses started looking not only at the techniques of
management but at the different types of leaders found in business and what
categories those leaders fell into By the 1990s concepts such as supportive
leadership had become widely accepted Supportive leadership is a naturally organic
and emotionally sensitive style like other styles it is especially useful in certain
circumstances but the company must adopt a culture that encourages such styles for
them to be effective
In supportive leadership the manager is not so interested in giving orders and
managing every detail as in giving employees the tools they need to work
themselves While delegation is a vital part of supportive leadership managers do
not simply assign tasks and then receive the results Instead they work through the
tasks with employees to improve skills and talent until the manager does not need to
worry about a task being done correctly and the employee is fully empowered in a
particular area
27 PARTICIPATIVE LEADERSHIP STYLE
Lewinrsquos study found that participative leadership also known as democratic
leadership is generally the most effective leadership style Democratic leaders offer
guidance to group members but they also participate in the group and allow input
from other group members In Lewinrsquos study children in this group were less
productive than the members of the authoritarian group but their contributions were
of a much higher quality
Participative leadership is a style of leadership that involves all members of a
team in identifying essential goals and developing procedures or strategies to reach
those goals From this perspective this leadership style can be seen as a leadership
style that relies heavily on the leader functioning as a facilitator rather than simply
24
issuing orders or making assignments This type of involved leadership style can be
utilized in business settings volunteer organizations and even in the function of the
home
Participative leaders encourage group members to participate but retain the
final say over the decision-making process Group members feel engaged in the
process and are more motivated and creative
One of the main benefits of participative leadership is that the process allows
for the development of additional leaders who can serve the organization at a later
date Because leaders who favor this style encourage active involvement on the part
of everyone on the team people often are able to express their creativity and
demonstrate abilities and talents that would not be made apparent otherwise The
discovery of these hidden assets help to benefit the work of the current team but also
alerts the organization to people within the team who should be provided with
opportunities to further develop some skill or ability for future use
One potential disadvantage of participate leadership is the time factor This
leadership style does often involve the need for more time before action is taken
This is only natural since the very nature of this leadership style means allowing
input from every member of the team However the extra time necessary for this
process often leads to decisions that ultimately benefit everyone to a greater degree
than faster decisions that are more limited in scope
Participative leadership also expands the range of possibilities for the team
When leadership styles that essentially leave all the direction and decision making in
the hands of one individual it is much more difficult to see a given approach from
several different angles When the leadership style encourages others to be involved
in the decision making process a given course of action can be approached from a
variety of perceptions This can often point out strengths or weaknesses to the
approach that would have gone unobserved and thus unresolved without this type of
participatory brainstorming and decision making
Effective participative leadership allows the talents and skills of all the team
members to be utilized in arriving at decisions and taking courses of action While
the team leader is usually still responsible for making the final decision this sharing
of functions within the team provide the perfect environment for everyone to provide
input that has the potential to make that final decision more well-rounded and
ultimately profitable for the company as a whole
25
28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE
Management which sets challenging goals assists in training emphasizes
improvement and expects the highest levels of performance
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
Achievement-oriented leaders always learn They always take risk They
never gamble (There is a difference) They always teach and mentor others They
understand that failure to adapt and change means death and destruction on a
competitive battlefield Either products are always changing or consumers are
changing so businesses must adapt or dieAchievement -oriented leaders put the
right people on the bus and go to great lengths to keep them there They never
change the deal with their employees (except to make it sweeter) They share
success They set stretch goals and achieve them It is fascinating to watch those
leaders work with their teams They are unstoppable
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
26
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION
There are a number of different styles of leadership and management that are
based on different theories The individuals style will be use based on a combination
of their beliefs values and preferences as well as the organizational culture and
norms which will encourage some styles and discourage others
Idealized influence describes managers who are exemplary role models for
associates Managers with idealized influence can be trusted and respected by
associates to make good decisions for the organization Intellectual Stimulation
describes managers who encourage innovation and creativity through challenging the
normal beliefs or views of a group Managers with intellectual stimulation promote
critical thinking and problem solving to make improvement of organization
performance
Inspirational motivation describes managers who motivate associates to
commit to the vision of the organization Managers with inspirational motivation
encourage team spirit to reach goals of increased revenue and market growth for the
organization Individual consideration describes managers who act as coaches and
advisors to the associates Managers with individual consideration encourage
associates to reach goals that help both the associates and the organization
27
CHAPTER 3
METHODOLOGY
31 RESEARCH DESIGN
A research design encompasses the methodology and procedures employed to
conduct scientific research The design of a study defines the study type (descriptive
correlational semi-experimental experimental review meta-analytic) and sub-type
(eg descriptive-longitudinal case study) research question hypotheses
independent and dependent variables experimental design and if applicable data
collection methods and a statistical analysis plan
The research design is also the framework for conducting the marketing
research project that clarified the necessary procedure in order to obtain the
information needed to solve all the marketing problem
In order to collect as much data as possible a combination of descriptive and
analytical research designs based on result from the questionnaire observation and
interview were used by the researcher to analyses the influence of leader on
competitive market concept of motivation in organization and the ways that human
performances on a job can be link with ability and motivation in Apple Inc
The method has been used is to distribute the questionnaire throughout the
staff in order to collect a better result The reason for choosing this method is
28
because this is the most effectives way to study the relationship between leadership
style and motivational level The raw data was analyze according to the research
objectives
32 POPULATION AND SAMPLING TECHNIQUE
The population of this study are all the staff from Apple Inc The population
chosen consider those who have had experiences working in such a high
technological company like Apple Inc The Sampling technique used in this research
was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the
south of Ireland
Figure 31 Required Sample Size
29
CHAPTER 4
RESEARCH FINDING
A questionnaire is a means of eliciting the feelings beliefs experiences
perceptions or attitudes of some sample of individuals As a data collecting
instrument it could be structured or unstructured
The questionnaire is most frequently a very concise preplanned set of
questions designed to yield specific information to meet a particular need for
research information about a pertinent topic The research information is attained
from respondents normally from a related interest area The dictionary definition
gives a clearer definition A questionnaire is a written or printed form used in
gathering information on some subject or subjects consisting of a list of questions to
be submitted to one or more persons
The method of questionnaire have some advantages of in Economy - Expense
and time involved in training interviewers and sending them to interview are reduced
by using questionnaires Uniformity of questions - Each respondent receives the
same set of questions phrased in exactly the same way Questionnaires may
therefore yield data more comparable than information obtained through an
interview Standardization - If the questions are highly structured and the conditions
under which they are answered are controlled then the questionnaire could become
standardized The disadvantages of questionnaire are respondentrsquos motivation is
difficult to assess affecting the validity of response
30
41 RESPONSE RATE
The laminated random sampling technique was used and a total of 100
samples size were selected out of 100 populations 100 questionnaires were received
that is representing 90 of response rate The sample size was reasonable and
beyond the target that we set early and exceed our expectation This is to allow
further analysis that was surpass the demand
42 DESCRIPTIVE DEMOGRAPHIC PROFILE
The demographic profile is in Table 41 The distribution of respondents
includes 65 male and 35 female The age of respondents was from below 30
years 35 45 between 30 to 40 years 20 between 40 to 50 years While for
years of experience 30 out of the 50 respondents that we carried out for
questionnaire have less than 5 years of experience 30 between 6 to 10 years 28
between 11 to 15 years and 12 have more than 16 years of experience
For the level of education 45 stand for those who have SPMMCEOthers 30 of
the respondents have STPMHSEDIPLOMA 18 of the respondents have degree
and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of
them are single 38 of the respondents are married and only 20 of them are
widowed
Demographic
Items
Frequency Percentage ()
Gender
Male 65 65
Female 35 35
31
Age
lt30 35 35
31-40 45 45
41-50 20 20
Length of Service
lt5 30 30
6-10 30 30
10-15 28 28
gt16 12 12
Education
SPMMCE 45 45
STPMHSE
DIPLOMA
30 30
Degree 18 18
Masterrsquos Degree 7 7
Status
Single 42 42
Married 38 38
Widowed 20 20
Table 41 Demographic Profile
43 DESCRIPTIVE ANALYSIS
32
Design of minimum maximum mean and standard deviation of each item
can be refer rend to the table 42 below Based on the table it reveals that the
minimum value for the directive leadership style is 1 and maximum is 5 In term of
mean and standard deviation of the directive leadership style are 257 413 1144
and 1336 respectively
For supportive leadership style the minimum mean will be 334 and the
highest are 444 For standard deviation is 0991 and 1386 respectively
For minimum value for participative leadership style will be 1 and the
maximum is 5 in addition to that the mean and standard deviation of the variable is
between 367 to 444 and 367 and 1040 and 1264 respectively
The achievement oriented leadership style the mean and standard deviation
of the variable is between 349 to 413 and 1021 to 1165
For motivation achievement based on individual perception the minimum
values of variable range from 1 to 2 and the maximum variable is 5 Mean and
standard deviation of the variable is between 253 to 459 and 0906 to 1335
Variableconstruct Mean Std Deviation
Directive 358 1145
1 He has the final word in the office
matters
373 1336
2 He emphasizes that all rules and
regulations
257 1144
3 He give clear explanations of what is
expected of other
365 1224
4 He give subordinates explicit
instructions for how to do their work
413 1246
5 He show interest in subordinatesrsquo
personal concerns
382 1306
Supportive 383 1190
1 He often mingle with the staff 373 1386
2 He often spent time as necessary to 444 0991
33
hear complaint from staff
3 Providing guidance without pressure
is the
key to being a good leader
362 1259
4 As a rule leaders should allow
subordinates
to appraise their own work
334 1072
5 Leaders should give subordinates
complete
freedom to solve problems on their own
401 1240
Participative 408 1110
1 He is very responsive and easy to be
invited to discuss
367 1264
2 He easily understood 413 1105
3 When things go wrong and he need to
create a strategy to keep a project or process
running on schedule he call a meeting to get his
employees advice
433 1046
4 To get information out He send it by
email memos or voice mail very rarely is a
meeting called His employees are then
expected to act upon the information
384 1040
5 He want to create an environment
where the employees take ownership of the
project I allow them to participate in the
decision making process
444 1096
Achievement Oriented 387 1103
1 He determines the duties of staff 391 1113
2 He describes the conditions and tasks
and clearly what is expected
349 1021
3 He explain the level of performance 382 1165
34
that is expected of subordinates
4 He give vague explanations of what is
expected of subordinates on the job
413 1107
5 He consistently set challenging goals
for subordinates to attain
401 1110
Motivation Level 345 1178
1 1 I feel annoyed when thinking about
the things I would like to do new work
459 0906
2 I am ambitious in my career 288 1233
3 I am energized when
people count on me for ideas
439 0947
4 When involved in group projects my
team membersrsquo problems are my problems
301 1211
5 I find pleasure in recognizing and
celebrating the accomplishments of others
290 1125
6 As a practice I ask people
challenging questions when we are working on
projects together
301 1211
7 I take delight in complimenting
people I work with when progress is made
411 1190
8 I find it easy to be the cheerleader for
others when times are good and when times are
bad
382 1179
9 Team accomplishment is more
important to me than my own personal
accomplishments
321 1327
10 When involved in group projects I
am inclined to let my ideas be known
253 1335
Table 42 leadership style
35
44 RELIABILITY ANALYSIS
According to Hinton (2004) recommended four cut-off points for steadiness
which includes outstanding reliability (090 and above) high reliability (070 ndash 090)
moderate reliability (050 ndash 070) and low reliability (050 and below)
000 050 Low Reliability
050 070 Moderate Reliability
070 090 High Reliability
090 100 Outstanding
Reliability
Table 43 Reliability Analysis
Based on table 43 there are five constructs directive supportive
participative achievement-oriented and motivation level shown Cronbachrsquos Alpha
values of 0865 0914 0970 0974 and 0883 respectively None of constructs
confirm low reliability The high Cronbachrsquos Alpa values for all establish contain
that they are inwardly uniform That means all element of each establishes are
measuring the identical content creation In the nutshell the higher the Cronbachrsquos
Alpha value of a construct the higher the reliability is of measuring the same
construct
Const
ructs
Sample
Size(n)
No
of Items
Cronbachrsquos
Alpha (a)
Type
Direc 100 5 0865 High Reliability
36
tive
Supp
ortive
100 5 0914 Outstanding
Reliability
Partic
ipative
100 5 0970 Outstanding
Reliability
Achi
evement
100 5 0974 Outstanding
Reliability
Level
of Staff
Motivation
100 10 0883 Outstanding
Reliability
Table 44 Reliability Test
45 CORRELATION MATRIX
Correlation analysis was used to conclude and decide relationships between
two variables measured Toward this end Pearson correlation test was used to
diagnose whether leadership styles and motivation level are relevant to each other
Table 44 presents the correlation matrix results
Table 44 shows the relation of independent variables with motivation level
For finding the relation significant level plt 005 and plt 001were chosen
The value of correlation coefficient r for directive leadership style is 0356
with plt 005 which show a moderate relationship with the level of staff motivation
It is found that the value of correlation coefficient r for supportive leadership
style is 0369 with plt 001 show a strong relationship with the level of staff
motivation
Participative leadership style carry correlation coefficient value r of 035 2
with plt 005 which show a moderate relationship with the level of staff motivation
For achievement oriented leadership style the coefficient valuer is 0430
with plt 001 which show a strong relationship with the level of staff motivation
37
Correlation is significant at the 001 level (1-tailed)
Correlation is significant at the 005 level (1-tailed)
Constructs Directive Supportive Participative Achievement Motivation
() () () ()
Directive 1 0691 0717 0799 0356
0000 0000 0000 0012
() () ()
Supportive 1 0877 0676 0369
0000 0000 0009
() ()
Participative 1 0736 0352
0000 0012
()
Achievemen
t
1 0430
0022
Motivation 1
Table 45 Correlation between leadership styles and the level of staff
motivation
46 REGRESSION ANALYSIS
In this study multiple regression analysis was applied Each variable from
factor scores were used in the analysis Table 45 shows the results of multiple
regression analysis of the research The findings showed that leadership styles were
not significant and negatively correlate with level of motivation of staff The R2 =
38
0184 indicates that 1840 of the variance in variable level of motivation of the
staff (dependent variable) can be explained by leadership styles
Beta coefficient the achievement oriented has the highest B β =0225
followed by supportive leadership style β = 0111 directive β =0024 and the lowest
is participative leadership style is β = - 0003That means one unit increase in
directive leadership style will lead to 0024 increase in the level of motivation for
supportive leadership style one unit increase will lead to 00111 increase in the level
of motivation one unit increase in participative will lead to -0003 change in the
level of motivation of staff and one unit increase in achievement oriented will lead
to 0225 increase to the level of motivation of staff The findings explain that the
components of the leadership styles do not explain the level of motivation of the
staff
Instruction
R2=0184
Adjusted R2=0103 F= 2499 p lt 005
Dependent Variable Level of staff Motivation
Unstandardised
Coefficients
Standardise
d
Coefficient
Model B Std Error Beta t Sig
(Constant) 2268 0446 5430 0000
Total Score Directive 0024 0186 0031 0144 0984
Total Score Supportive 0101 0177 0161 0691 0585
Total Score Participative -0003 0191 -0055 -0020 1082
Total Score Achievement 0225 0170 0312 1456 0210
39
Table 46 Multiple Regression Analysis (n=50)
40
Chapter 5
CONCLUSION AND RECOMMENDATION
51 INTRODUCTION
This chapter target to discuss the outcome shown in the previous chapters by
setting against them with those finding principles and earlier investigation in the
common field Moreover the investigationrsquos confines and recommendations for the
future research and practice are shown in this chapter
52 DISCUSSION OF FINDING
The objectives of this investigation were to determine the relationship
between leadership style and motivation level It is a study of Apple Incorporation
The outcome of this investigation gives that the leadership styles are supported to the
level of staff motivation The independents variables had correlation with the level of
the staff motivation that is illustrated in Table 42 in the preceding chapter
Based on the analysis of the research (Sample the leadership styles of the
manager of the Apple Incorporation) is significant with the leadership style which
has been practiced by Chief Executive Officer of Apple Incorporation in the District
41
of Johor Bahru Johor James Liow 1992) Analysis from the research found that the
most dominant leadership is achievement oriented followed by supportive directive
participative and achievement oriented
In discussing the results the researchers prefer to discuss each hypothesis
separately in order to get an accurate and complete perceptive of the relationship
between leadership style and motivation level
The results revealed that the respondents perceived the all four leadership
styles of the manager have relation with their level of motivation towards their jobs
Furthermore the results revealed that there is significant relationship between
leadership style and motivation level
What is remarkable here is that this findings correlates strongly with the
arguments that say that relationship between leadership style and motivation level
can be both influential and no influential with staffrsquos motivation and his or her
leadership styles depends on his or her choice of the style that suits the situation or
the company
For example the researchers of University Malaya claimed that the
leadership styles of leader had relationship with staffrsquos motivation but depending on
their jobs according to the job description and the organizational chart that informs
employees what when and how tasks should be done
53 LIMITATION OF STUDY
One of the limitations in research includes lack of adequate information on a
particular subject Research equipments are very hard or expensive to acquire leading
to formulation mere assumptions Another hindrance is poor or inaccessibility to the
region of study
Some of the limitations of doing a research include access of information
availability of enough resources and time management The availability of experts in
42
editing and guidance may also be minimal where support from friends or
organisation may not be enough
The limitations of the study are those characteristics of design or
methodology that impacted or influenced the application or interpretation of the
results of your study They are the constraints on generalizability and utility of
findings that are the result of the ways in which you chose to design the study andor
the method used to establish internal and external validity
Another limitation related to building the evidence about ldquosurvival of
consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin
spiritrdquo Not knowing all of your extended family members limits your ability to
verify statements communicated by the Medium When information related to a
discarnate is not verified this result could be related to the sitterrsquos limitations but it
may also be related to the Medium These challenges however highlight the
limitations of spirit communication and in general further highlights the complexity
of studying the ldquoA study of Apple Incorporationrdquo
Limitations in research methods vary depending on the type of method used
and how it was conducted They include language barriers you might want to do a
research on something that is in a language which you do not understand and the
production of a translator is not available You might also be short of the research
materials and others are not immediately available among others
Limitations are influences that the researcher cannot control They are the
shortcomings conditions or influences that cannot be controlled by the researcher
that place restrictions on your methodology and conclusions Any limitations that
might influence the results should be mentioned
54 SUGGESTIONS FOR FUTURE RESEARCH
From this research the researcher recommends a several means that could be
taken to improve staffrsquos motivation by concentrating on leadership styles
43
According to Marketing minds (2012) Apple Inc uses the Apple brand to
compete across several highly competitive markets including the personal computer
industry with its Macintosh line of computerslaptops and related software the
consumer electronics industry with products such as the iPod digital music
distribution through iTunes Music Store the smart phone market with the Apple
iPhone magazine book games and applications publishing via the AppsStore for
iPhone and the iPad tablet computing device and movie and TV content distribution
with Apple TV The company is also establishing a very strong marketing presence
relative to the rival (Google) in the advertising market via its business Apps and iAd
network Steve Jobs the co-Founder of Apple described the company as being a
mobile devices company largest in the world as their revenues are bigger than
Nokia Samsung or Sonys mobile devices business
The story started two months ago when Google released its first smart phone
This new smart phone made by a Taiwanese company called HTC and the phone
called Nexus One After three weeks Apple Company said is going to sue the
manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC
The company which has been releasing iPhone since 2007 believes that HTC
illegally used 20 patents of Apple These patents are related to user interface
architecture and hardware of iPhone Apple Company filed a lawsuit in US District
Court in Delaware and an objection presented to the International Trade Commission
in USA too
In response to these accusations made by Apple Company against HTC
company The HTC denied Applersquos allegations and declared to fight the suit In other
response HTC said it has been making phones for a far longer time than Apple
including a touch screen device called the XDA that predates the iPhone by about 5
years
Implications
The implications here appear to be that HTCrsquos technological primary somehow goes
against Applersquos claims that the company violated 20 of its patents And while itrsquos
certainly possible that that might be the case itrsquos hard to accept that argument
without a list of patents to back it up
Patents
44
Here some of the patents that Apple Company accusing HTC Company used them
for its new Nexus phone manufactured for Google They are Multi-touch Screen
Multifinger gestures device integration and multitasking accelerometer patents
What is Android Android is a software installed in the mobile devices that includes
an operating system middleware and key applications The Android SDK provides
the tools and APIs necessary to begin developing applications on the Android
platform using the Java programming language
Terminology
Today in the market consumer have a lot of options for every product
whether it be an IT product or Home PCs or consumer durables or a FMCG product
This study may be helpful for company to know about the factors affecting the
consumer behavior and patterns of the consumer It may also be helpful to know the
specific requirement of customer so that the customer can be easily satisfied
Moreover this study helps to know the buying habits and patterns of customer The
study will help the company to understand the relationship that a consumer have with
their Apple product It will help to ascertain the reason which makes the undisputed
leader in almost every segment in which they operate
All Apple Professional Development facilitators are educators themselves
That gives them a unique view they know whatrsquos important in the classroom so they
can ensure that you learn about your Apple products and how they can best serve you
and your students We have created workshops in the following categories
These curriculum-focused workshops help teachers apply their skills with
Apple products to specific areas and disciplines to produce effective personal
learning for their students
Focused on technology skills these foundational workshops help teachers
become confident and comfortable integrating Apple products into their teaching
strategies
These workshops for school leaders and Education decision-makers focus on
issues important to success such as visioning and planning
Our research investigated the role of social norms in an extended theory of
planned behavior (TPB) in the explanation of prostatecolorectal cancer screening
(CS) intention and the prediction of CS uptake among men
45
Apple is well known for giving its customers things that they need but didnt
know they needed until the product shipped In that spirit Apple is in a unique
position to make further gains with that philosophy especially as other companies
pull back reduce RampD or get out of some markets completely
I written before about how Apples financial position gives it a unique
competitive advantage over the competition That discussion pointed to how Apple
can pay cash for components get to the front of supplier delivery schedules then
through volume drive prices down putting extreme price pressure on the
competition while they develop the next generation with RampD dollars
Even as Apple does this they are mindful of their brand Selling cheap
products doesnt sit well with Apple and they definitely dont want to undercut or
cannibalize other product lines
So if one asks the question about what Apple can deliver in a time when
customers are watching every penny its silly to envision a cheaper stripped down
version of a product thats already doing well Instead as Apple ponders how to
deliver new products to cost conscious customers the company tends to think about
holes in the market that can be exploited with their technology -- but which dont
undercut current products
There are other considerations as well For example the iPod touch doesnt
have a camera or an FM radio Other than the CPU it doesnt radiate and can
therefore be used in corporate or government environments that would otherwise
forbid a device that could be a security concern Our fantasies often neglect to
consider such things Because people expect to use their iPhone anywhere that
device has a different set of design constraints
Availability of multi-modal logistics services has been introduced and
occupational safety and health management system elaborated The DTPB can
provide a useful framework for evaluating interventions to increase logisticians
motivations to safety performance The overriding aim of this study was to design
and pilot test a questionnaire for subsequent use in a large-scale survey This study
describes the early stages of a research questionnaire development and a pilot study
The main results of this pilot study that the questionnaire proved to be reliable and
the analysis although preliminary provided strong support for the predictive power
of the DTPB The evaluation led to minor changes in the questionnaire Currently
46
the relevant literature surrounding the DTPB reveals a lack of research that utilizes
empirically validated theories in the field of logistics safety There is therefore a need
to consider more practical issues that emerge when applying the theory As is often
the case with the DTPB questionnaire the participants thought the questionnaire was
rather long This is important given that lengthy questionnaires can impact on data
quality through reduced completion rates due to factors such as lowered participant
motivation The length of the questionnaire could be accommodated thereby
encouraging participation Another comment levied at the DTPB questionnaire is that
it appears rather repetitive Indeed responses received in the present context included
wersquove answered that already Alternatively it may be better to group the outcomes
and behavioural belief statements and address the issue of similarity
Although the key purpose of this study was to develop and pilot a
questionnaire and not to generalize its findings it is of interest to note that the
occupational doctors advice has significant relationship to safety performance One
possible reason is that occupational safety and health information is not easily
available thereby increasing the reliance of the workers on the occupational doctors
advice This finding together with the significant influence of peer culture within the
DTPB framework would seem to strengthen the view that increasing exposure of
logisticians to occupational safety and health may encourage more positive
subjective norms and implies that contact with occupational doctors may encourage
the logisticians to work safely
Deeper interpretation suggests that peers causal attributions regarding safety
performance in their workplace may exert a comparatively strong influence over
logisticians991257 safety It also adds weight to the suggestion that occupational safety
and health training should form part of the logistics company991257s annual training plan
and as such supports the view that occupational safety and health intervention
programmes are required
He findings from questionnaire pilot test seem to corroborate previous
research by suggesting that subjective norms is a key issue to be addressed in any
occupational safety and programme as is the case of the logistics sector The result is
in line with the results reported by Hamilton and White Paris and Van den Broucke
and Fogarty and Shaw who found subjective norms to be important in affecting
adoption of a system As such it would seem that efforts should be made to enhance
knowledge and in particular to highlight the benefits of safety performance for both
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
15
you want to achieve until you actually accomplish them The stronger your focus is
on the goal the greater the motivation will be
The truth of the matter is if you are unable to keep track of your goals it can
be generalized that you do not really desire to achieve it Motivation can come
naturally and no amount of inspirational talk will set you to action if you really are
not into taking the goal seriously
Setting goals that stir positive feelings within you are important to keep
yourself motivated Once you have found these focus yourself on being able to get a
hold of them There will be a lot of distractions so pick up at a comfortable pace and
make things happen
The definition of motivation involves the total understanding of the self
Receiving rewards is one reason for being motivated but beyond that is a set of
benefits that are more valuable than concrete rewards These can be enhanced work
output more productivity better work habits and an increased of understanding of
yourself
According to various theories motivation may be rooted in the basic need to
stay motivated in the face of challenges and negative people Setbacks and
unsupportive colleagues or friends will make you even more determined when you
know how to stay motivated avoid the criticism endless nagging and moaning of
those around you When you easily and effortlessly get things done you give people
little reason to criticize you In fact they are likely to give you more freedom to do
things your way start new projects with enthusiasm and stay motivated over time
When you can see things through to completion you will have renewed confidence in
your ability to succeed stop things getting any worse When you know how to be
highly motivated in a matter of seconds you can turn around situations you have
neglected in the past feel in charge of you life As you get more done with ease you
will have order where you used to have chaos You will know what you want and
feel compelled to move ahead and get it develop leadership skills and positively
affect those around you Your drive and enthusiasm will touch everyone you deal
with People will turn to you for leadership and guidance enjoy a more harmonious
home life Imagine hearing praise and gratitude for all the little things you get done
around the house You will enjoy a satisfying feeling of accomplishment at the end
of each evening eliminate problems while they are small You will deal with
potential problems and concerns sooner rather than later This habit alone will put
16
you back in control save money by getting things done on time You will eliminate
those late fees fines and charges that procrastinators waste their hard earned money
on put an end to regrets Become the kind of person who jumps on opportunities
And enjoy the excitement and passion you feel when you are giving 100
understand what motivates you and enjoy greater success When you discover your
unique motivation blueprint getting ahead will never be a mystery again You can
fire up your motivation engine whenever you choose to move ahead quickly in your
career When you can calmly and efficiently get your work done you position
yourself for more responsibility and a higher salary earn the respect of your boss and
colleagues As a dependable and productive member of the team people will
appreciate you and seek your valuable advice on important matters and Feel fantastic
about yourself As a motivated self-starter your self-esteem will soar you will
accomplish much more have greater success and live a full life
22 DEFINITION CONCEPT AND LEADERSHIP THEORY
In a research on leadership_(Stodgill(1974) has identified more than eleven
explanations on leadership which has different foundation Many definitions have
been identified by researchers for example Stoggil (1950) explained that leadership is
a process to influence people to achieve certain goals and target Tannembum amp
Massarik (1957) explained that A frame of reference Management
Science (October) 1-19t hellip)
Individuals are concerned not only with the absolute amounts of rewards they
receive for their efforts but also the praising from employer We lead when we
manage a football team or teach a classroom of children We lead our own children
when we are parents and we lead when we organize anything We certainly lead
when we manage projects or develop a new business We lead the moment we take
the first supervisory responsibility at work and we may lead even before we assume
official responsibility to do anything A vicar or preacher leads a congregation A
17
writer or visionary may lead when he or she puts pen to paper and creates a book or
poem or article which inspires and moves others to new thoughts and actions A
monarch and a president are both leaders So is a local councillor and so can be a
community fund-raiser A ruthless dictator is a leader So was Mother Theresa and
so was Mahatma Gandhi
We can find leadership in every sort of work and play and in every sort of
adventure and project regardless of scale and regardless of financial or official
authority And so given the many ways in which leadership operates it is no surprise
that leadership is so difficult to define and describe
Leadership is a process by which a person influences others to accomplish an
objective and directs the organization in a way that makes it more cohesive and
coherent Leaders carry out this process by applying their leadership attributes such
as beliefs values ethics character knowledge and skills
To inspire your workers into higher levels of teamwork there are certain
things you must be know and do These do not come naturally but are acquired
through continual work and study Good leaders are continually working and
studying to improve their leadership skills they are NOT resting on their laurels
The difference of staffsrsquo perceptions might be influenced by gender age
status academic qualifications work tenure educational level family background
interest and so on Itrsquos clear that the perceptions of staffs on their managerrsquos
leadership style can be influenced with so many factors and it plays an important role
is determining the climate success organization and the level of achievement of the
organization itself
23 PATH GOAL THEORY
The Path-Goal model is a theory based on specifying a leaders style or behavior that
best fits the employee and work environment in order to achieve goals (House
18
Mitchell 1974) The goal is to increase an employees motivation empowerment
and satisfaction so that they become productive members of the organization
Leadership concept that the subordinates accept a leaders behavior only so
far as they view it as resulting in immediate or future benefit Thus a leaders main
function is to clear a path to the realization of the subordinates goals he or she must
choose the behavior patterns that are most applicable in helping the subordinates get
what they want
Path-Goal is based on Vrooms (1964) expectancy theory in which an
individual will act in a certain way based on the expectation that the act will be
followed by a given outcome and on the attractiveness of that outcome to the
individual The path-goal theory was first introduced by Martin Evans (1970) and
then further developed by House (1971)
Leaders can take a strong or limited approach in these In clarifying the path
they may be directive or give vague hints In removing roadblocks they may scour
the path or help the follower move the bigger blocks In increasing rewards they
may give occasional encouragement or pave the way with gold
In fact leader should clarify the path so subordinates know which way to go
remove roadblocks that are stopping the things going there and Increasing the
rewards along the route There are four style of leadership which are supportive
directive participative and achievement-oriented leadership
Supportive leadership
Considering the needs of the follower showing concern for their welfare and
creating a friendly working environment This includes increasing the followers self-
esteem and making the job more interesting This approach is best when the work is
stressful boring or hazardous The leader make work pleasant for the workers by
showing concern for them and by being friendly and approachable It is most
effective in situations in which tasks and relationships are physically or
psychologically challenging Good relations are promoted with the group and
sensitivity to subordinates needs is shown
Directive Leadership
Telling followers what needs to be done and giving appropriate guidance
along the way This includes giving them schedules of specific work to be done at
19
specific times Rewards may also be increased as needed and role ambiguity
decreased (by telling them what they should be doing)
This may be used when the task is unstructured and complex and the follower
is inexperienced This increases the followers sense of security and control and
hence is appropriate to the situation
The leader informs her followers on what is expected of them such as telling
them what to do how to perform a task and scheduling and coordinating work It is
most effective when people are unsure about the task or when there is a lot of
uncertainty within the environment Specific advice is given to the group and ground
rules and structure are established For example clarifying expectations specifying
or assigning certain work tasks to be followed
Participative leadership
Consulting with followers and taking their ideas into account when making
decisions and taking particular actions This approach is best when the followers are
expert and their advice is both needed and they expect to be able to give it The
leaders consult with their followers by consulting with them before making a
decision on how to proceed It is most effective when subordinates are highly trained
and involved in their work Decision making is based on consultation with the group
and information is shared with the group
Achievement-oriented leadership
Setting challenging goals both in work and in self-improvement (and often
together) High standards are demonstrated and expected The leader shows faith in
the capabilities of the follower to succeed This approach is best when the task is
complex
The leader sets challenging goals for his followers expects them to perform
at their highest level and shows confidence in their ability to meet this expectation
It is most effective in professional work environments such as technical or
scientific or in achievement environments such as sales Challenging goals are set
and high performance is encouraged while confidence is shown in the groups ability
The path-goal theory by House(1971) also known as the path-goal theory of
leader effectiveness or the path-goal model is a leadership theory in the field
The original path-goal theory identifies achievement-oriented directive
participative and supportive leader behaviors
20
The directive path-goal clarifying leader behaviour refers to situations where
the leader lets followers know what is expected of them and tells them how to
perform their tasks
24 NEED FOR ACHIEVEMENT THEORY
Need for Achievement (n Ach) is the degree to which someone is motivated
to set and reach goals People with a high n Ach are usually driven to succeed for
internal reasons such as personal satisfaction rather than by external pressures
Personality trait characterized by an enduring and consistent concern with
setting and meeting high standards of achievement This need is influenced by
internal drive for action (intrinsic motivation) and the pressure exerted by the
expectations of others (extrinsic motivation) Measured by thematic appreciation
tests need for achievement motivates an individual to succeed in competition and to
excel in activities important to him or her
These individuals work hard to meet their goals and tend to take on tasks that
are moderately difficult to accomplish If they choose a goal that is too easy the
achievement is not very rewarding and if they chose something that is too difficult
success may not be obtainable Say someone with a high n Ach is just beginning to
set high standards for themselves in fitness They may aim to run a 5k (3-mile) race
but they would shy away from a longer race until they have become a more
experienced runner so they arenrsquot setting themselves up for failure
People high in N-Ach are characterized by a tendency to seek challenges and
a high degree of independence Their most satisfying is the recognition of their
achievements
21
25 DIRECTIVE LEADERSHIP STYLE
The directive leadership style is one of four leadership behaviours identified
by the path-goal theory of leadership Directive leadership is characterized by setting
clear objectives and rules for your subordinates and ensuring that your expectations
and directions are clearly defined and understood by your subordinates Directive
leadership may be advisable when subordinates are unskilled or inexperienced at a
complex task It may backfire if imposed upon highly skilled and experienced
employees who are extremely competent to perform the task
An instructional type of managerial style characterized by a leader who tells
subordinate staff what they are expected to do and how to perform the expected
tasks A directive leadership style might be helpful for a manager within a business
where their subordinate staff members have jobs that are not particularly specialized
and so they need more guidance to avoid uncertainty
Directive leadership is one of five models of leadership described by Bernard
Bass Directive leadership is a style of leading people in a business or project It is
probably the most common form of leadership existing in large businesses today It
is very common in traditional business and traditional cultures This style of
leadership consists of a manager or superior person directing subordinates to
complete or work on a task at hand The manager will tell the employee exactly what
to do and how to do it He or she will have specific standards and will demand that
they be met The manager leads with total authority The military is a good example
of directive leadership However in business it does not always work as well
Directive leadership does not allow an employee to reach their potential nor does it
allow the employee to express their independent thoughts or creativity
Directive leader is a leader who is very strict autocratic makes use of his
power of influence from his position to control reward and force the followers to
comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)
22
26 SUPPORTIVE LEADERSHIP STYLE
Supportive Leadership is one of the leadership styles found in path-goal
theory A supportive leader try to decrease employee stress and frustration in the
workplace This method is effective when your work tasks are dangerous tedious
and stressful but is not really effective if your work tasks are intrinsically motivating
because you dont need to be motivated to do the work
Supportive leadership is a kind of leadership where you listen to your
workers and help them out when they need help Supportive leadership is an opposite
of autocratic leadership and is much more successful in many fields of work But not
in all of course
The leadership style I use to follow is Supportive leadership because
according to me the followers are as important as task The goals can only be achieve
with the help of followers if followers are facing any problem either in their personal
life or under organization roof the affection of that problem can be clearly measured
from their task results Moreover I use self-made theory in my leadership which is
Get addict an achieve according to this a person can achieve anything but the
conditions is that the person must be addicted to it If followers are facing any
grievances they canrsquot be addicted towards achievement Supportive leader in my way
does not only mean handling grievances of followers but I call myself supportive
leader because I plan my tactics towards achieving a goal according to the followers
ability and skills moreover according to their willingness and motivation towards
work Supportive leadership is It leads people It doesnt drive them It involves
them It doesnt coerce them It never loses sight of the most important principle
governing any project involving human beings namely that people are more
important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive
leadership is working along with followers guiding them helping them instead of
working ahead of them Human beings are most important aspect of this type of
leadership According to me this leadership can be done effectively if leaders treat
followers as one who work with him rather work for him Being the basket ball
captain for two consecutive years I applied my leadership style and maintained a
team
23
Supportive leadership is a reference to a particular leadership style for
business As management styles became more complex in the 1970s and 1980s
theories began to grow up Businesses started looking not only at the techniques of
management but at the different types of leaders found in business and what
categories those leaders fell into By the 1990s concepts such as supportive
leadership had become widely accepted Supportive leadership is a naturally organic
and emotionally sensitive style like other styles it is especially useful in certain
circumstances but the company must adopt a culture that encourages such styles for
them to be effective
In supportive leadership the manager is not so interested in giving orders and
managing every detail as in giving employees the tools they need to work
themselves While delegation is a vital part of supportive leadership managers do
not simply assign tasks and then receive the results Instead they work through the
tasks with employees to improve skills and talent until the manager does not need to
worry about a task being done correctly and the employee is fully empowered in a
particular area
27 PARTICIPATIVE LEADERSHIP STYLE
Lewinrsquos study found that participative leadership also known as democratic
leadership is generally the most effective leadership style Democratic leaders offer
guidance to group members but they also participate in the group and allow input
from other group members In Lewinrsquos study children in this group were less
productive than the members of the authoritarian group but their contributions were
of a much higher quality
Participative leadership is a style of leadership that involves all members of a
team in identifying essential goals and developing procedures or strategies to reach
those goals From this perspective this leadership style can be seen as a leadership
style that relies heavily on the leader functioning as a facilitator rather than simply
24
issuing orders or making assignments This type of involved leadership style can be
utilized in business settings volunteer organizations and even in the function of the
home
Participative leaders encourage group members to participate but retain the
final say over the decision-making process Group members feel engaged in the
process and are more motivated and creative
One of the main benefits of participative leadership is that the process allows
for the development of additional leaders who can serve the organization at a later
date Because leaders who favor this style encourage active involvement on the part
of everyone on the team people often are able to express their creativity and
demonstrate abilities and talents that would not be made apparent otherwise The
discovery of these hidden assets help to benefit the work of the current team but also
alerts the organization to people within the team who should be provided with
opportunities to further develop some skill or ability for future use
One potential disadvantage of participate leadership is the time factor This
leadership style does often involve the need for more time before action is taken
This is only natural since the very nature of this leadership style means allowing
input from every member of the team However the extra time necessary for this
process often leads to decisions that ultimately benefit everyone to a greater degree
than faster decisions that are more limited in scope
Participative leadership also expands the range of possibilities for the team
When leadership styles that essentially leave all the direction and decision making in
the hands of one individual it is much more difficult to see a given approach from
several different angles When the leadership style encourages others to be involved
in the decision making process a given course of action can be approached from a
variety of perceptions This can often point out strengths or weaknesses to the
approach that would have gone unobserved and thus unresolved without this type of
participatory brainstorming and decision making
Effective participative leadership allows the talents and skills of all the team
members to be utilized in arriving at decisions and taking courses of action While
the team leader is usually still responsible for making the final decision this sharing
of functions within the team provide the perfect environment for everyone to provide
input that has the potential to make that final decision more well-rounded and
ultimately profitable for the company as a whole
25
28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE
Management which sets challenging goals assists in training emphasizes
improvement and expects the highest levels of performance
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
Achievement-oriented leaders always learn They always take risk They
never gamble (There is a difference) They always teach and mentor others They
understand that failure to adapt and change means death and destruction on a
competitive battlefield Either products are always changing or consumers are
changing so businesses must adapt or dieAchievement -oriented leaders put the
right people on the bus and go to great lengths to keep them there They never
change the deal with their employees (except to make it sweeter) They share
success They set stretch goals and achieve them It is fascinating to watch those
leaders work with their teams They are unstoppable
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
26
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION
There are a number of different styles of leadership and management that are
based on different theories The individuals style will be use based on a combination
of their beliefs values and preferences as well as the organizational culture and
norms which will encourage some styles and discourage others
Idealized influence describes managers who are exemplary role models for
associates Managers with idealized influence can be trusted and respected by
associates to make good decisions for the organization Intellectual Stimulation
describes managers who encourage innovation and creativity through challenging the
normal beliefs or views of a group Managers with intellectual stimulation promote
critical thinking and problem solving to make improvement of organization
performance
Inspirational motivation describes managers who motivate associates to
commit to the vision of the organization Managers with inspirational motivation
encourage team spirit to reach goals of increased revenue and market growth for the
organization Individual consideration describes managers who act as coaches and
advisors to the associates Managers with individual consideration encourage
associates to reach goals that help both the associates and the organization
27
CHAPTER 3
METHODOLOGY
31 RESEARCH DESIGN
A research design encompasses the methodology and procedures employed to
conduct scientific research The design of a study defines the study type (descriptive
correlational semi-experimental experimental review meta-analytic) and sub-type
(eg descriptive-longitudinal case study) research question hypotheses
independent and dependent variables experimental design and if applicable data
collection methods and a statistical analysis plan
The research design is also the framework for conducting the marketing
research project that clarified the necessary procedure in order to obtain the
information needed to solve all the marketing problem
In order to collect as much data as possible a combination of descriptive and
analytical research designs based on result from the questionnaire observation and
interview were used by the researcher to analyses the influence of leader on
competitive market concept of motivation in organization and the ways that human
performances on a job can be link with ability and motivation in Apple Inc
The method has been used is to distribute the questionnaire throughout the
staff in order to collect a better result The reason for choosing this method is
28
because this is the most effectives way to study the relationship between leadership
style and motivational level The raw data was analyze according to the research
objectives
32 POPULATION AND SAMPLING TECHNIQUE
The population of this study are all the staff from Apple Inc The population
chosen consider those who have had experiences working in such a high
technological company like Apple Inc The Sampling technique used in this research
was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the
south of Ireland
Figure 31 Required Sample Size
29
CHAPTER 4
RESEARCH FINDING
A questionnaire is a means of eliciting the feelings beliefs experiences
perceptions or attitudes of some sample of individuals As a data collecting
instrument it could be structured or unstructured
The questionnaire is most frequently a very concise preplanned set of
questions designed to yield specific information to meet a particular need for
research information about a pertinent topic The research information is attained
from respondents normally from a related interest area The dictionary definition
gives a clearer definition A questionnaire is a written or printed form used in
gathering information on some subject or subjects consisting of a list of questions to
be submitted to one or more persons
The method of questionnaire have some advantages of in Economy - Expense
and time involved in training interviewers and sending them to interview are reduced
by using questionnaires Uniformity of questions - Each respondent receives the
same set of questions phrased in exactly the same way Questionnaires may
therefore yield data more comparable than information obtained through an
interview Standardization - If the questions are highly structured and the conditions
under which they are answered are controlled then the questionnaire could become
standardized The disadvantages of questionnaire are respondentrsquos motivation is
difficult to assess affecting the validity of response
30
41 RESPONSE RATE
The laminated random sampling technique was used and a total of 100
samples size were selected out of 100 populations 100 questionnaires were received
that is representing 90 of response rate The sample size was reasonable and
beyond the target that we set early and exceed our expectation This is to allow
further analysis that was surpass the demand
42 DESCRIPTIVE DEMOGRAPHIC PROFILE
The demographic profile is in Table 41 The distribution of respondents
includes 65 male and 35 female The age of respondents was from below 30
years 35 45 between 30 to 40 years 20 between 40 to 50 years While for
years of experience 30 out of the 50 respondents that we carried out for
questionnaire have less than 5 years of experience 30 between 6 to 10 years 28
between 11 to 15 years and 12 have more than 16 years of experience
For the level of education 45 stand for those who have SPMMCEOthers 30 of
the respondents have STPMHSEDIPLOMA 18 of the respondents have degree
and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of
them are single 38 of the respondents are married and only 20 of them are
widowed
Demographic
Items
Frequency Percentage ()
Gender
Male 65 65
Female 35 35
31
Age
lt30 35 35
31-40 45 45
41-50 20 20
Length of Service
lt5 30 30
6-10 30 30
10-15 28 28
gt16 12 12
Education
SPMMCE 45 45
STPMHSE
DIPLOMA
30 30
Degree 18 18
Masterrsquos Degree 7 7
Status
Single 42 42
Married 38 38
Widowed 20 20
Table 41 Demographic Profile
43 DESCRIPTIVE ANALYSIS
32
Design of minimum maximum mean and standard deviation of each item
can be refer rend to the table 42 below Based on the table it reveals that the
minimum value for the directive leadership style is 1 and maximum is 5 In term of
mean and standard deviation of the directive leadership style are 257 413 1144
and 1336 respectively
For supportive leadership style the minimum mean will be 334 and the
highest are 444 For standard deviation is 0991 and 1386 respectively
For minimum value for participative leadership style will be 1 and the
maximum is 5 in addition to that the mean and standard deviation of the variable is
between 367 to 444 and 367 and 1040 and 1264 respectively
The achievement oriented leadership style the mean and standard deviation
of the variable is between 349 to 413 and 1021 to 1165
For motivation achievement based on individual perception the minimum
values of variable range from 1 to 2 and the maximum variable is 5 Mean and
standard deviation of the variable is between 253 to 459 and 0906 to 1335
Variableconstruct Mean Std Deviation
Directive 358 1145
1 He has the final word in the office
matters
373 1336
2 He emphasizes that all rules and
regulations
257 1144
3 He give clear explanations of what is
expected of other
365 1224
4 He give subordinates explicit
instructions for how to do their work
413 1246
5 He show interest in subordinatesrsquo
personal concerns
382 1306
Supportive 383 1190
1 He often mingle with the staff 373 1386
2 He often spent time as necessary to 444 0991
33
hear complaint from staff
3 Providing guidance without pressure
is the
key to being a good leader
362 1259
4 As a rule leaders should allow
subordinates
to appraise their own work
334 1072
5 Leaders should give subordinates
complete
freedom to solve problems on their own
401 1240
Participative 408 1110
1 He is very responsive and easy to be
invited to discuss
367 1264
2 He easily understood 413 1105
3 When things go wrong and he need to
create a strategy to keep a project or process
running on schedule he call a meeting to get his
employees advice
433 1046
4 To get information out He send it by
email memos or voice mail very rarely is a
meeting called His employees are then
expected to act upon the information
384 1040
5 He want to create an environment
where the employees take ownership of the
project I allow them to participate in the
decision making process
444 1096
Achievement Oriented 387 1103
1 He determines the duties of staff 391 1113
2 He describes the conditions and tasks
and clearly what is expected
349 1021
3 He explain the level of performance 382 1165
34
that is expected of subordinates
4 He give vague explanations of what is
expected of subordinates on the job
413 1107
5 He consistently set challenging goals
for subordinates to attain
401 1110
Motivation Level 345 1178
1 1 I feel annoyed when thinking about
the things I would like to do new work
459 0906
2 I am ambitious in my career 288 1233
3 I am energized when
people count on me for ideas
439 0947
4 When involved in group projects my
team membersrsquo problems are my problems
301 1211
5 I find pleasure in recognizing and
celebrating the accomplishments of others
290 1125
6 As a practice I ask people
challenging questions when we are working on
projects together
301 1211
7 I take delight in complimenting
people I work with when progress is made
411 1190
8 I find it easy to be the cheerleader for
others when times are good and when times are
bad
382 1179
9 Team accomplishment is more
important to me than my own personal
accomplishments
321 1327
10 When involved in group projects I
am inclined to let my ideas be known
253 1335
Table 42 leadership style
35
44 RELIABILITY ANALYSIS
According to Hinton (2004) recommended four cut-off points for steadiness
which includes outstanding reliability (090 and above) high reliability (070 ndash 090)
moderate reliability (050 ndash 070) and low reliability (050 and below)
000 050 Low Reliability
050 070 Moderate Reliability
070 090 High Reliability
090 100 Outstanding
Reliability
Table 43 Reliability Analysis
Based on table 43 there are five constructs directive supportive
participative achievement-oriented and motivation level shown Cronbachrsquos Alpha
values of 0865 0914 0970 0974 and 0883 respectively None of constructs
confirm low reliability The high Cronbachrsquos Alpa values for all establish contain
that they are inwardly uniform That means all element of each establishes are
measuring the identical content creation In the nutshell the higher the Cronbachrsquos
Alpha value of a construct the higher the reliability is of measuring the same
construct
Const
ructs
Sample
Size(n)
No
of Items
Cronbachrsquos
Alpha (a)
Type
Direc 100 5 0865 High Reliability
36
tive
Supp
ortive
100 5 0914 Outstanding
Reliability
Partic
ipative
100 5 0970 Outstanding
Reliability
Achi
evement
100 5 0974 Outstanding
Reliability
Level
of Staff
Motivation
100 10 0883 Outstanding
Reliability
Table 44 Reliability Test
45 CORRELATION MATRIX
Correlation analysis was used to conclude and decide relationships between
two variables measured Toward this end Pearson correlation test was used to
diagnose whether leadership styles and motivation level are relevant to each other
Table 44 presents the correlation matrix results
Table 44 shows the relation of independent variables with motivation level
For finding the relation significant level plt 005 and plt 001were chosen
The value of correlation coefficient r for directive leadership style is 0356
with plt 005 which show a moderate relationship with the level of staff motivation
It is found that the value of correlation coefficient r for supportive leadership
style is 0369 with plt 001 show a strong relationship with the level of staff
motivation
Participative leadership style carry correlation coefficient value r of 035 2
with plt 005 which show a moderate relationship with the level of staff motivation
For achievement oriented leadership style the coefficient valuer is 0430
with plt 001 which show a strong relationship with the level of staff motivation
37
Correlation is significant at the 001 level (1-tailed)
Correlation is significant at the 005 level (1-tailed)
Constructs Directive Supportive Participative Achievement Motivation
() () () ()
Directive 1 0691 0717 0799 0356
0000 0000 0000 0012
() () ()
Supportive 1 0877 0676 0369
0000 0000 0009
() ()
Participative 1 0736 0352
0000 0012
()
Achievemen
t
1 0430
0022
Motivation 1
Table 45 Correlation between leadership styles and the level of staff
motivation
46 REGRESSION ANALYSIS
In this study multiple regression analysis was applied Each variable from
factor scores were used in the analysis Table 45 shows the results of multiple
regression analysis of the research The findings showed that leadership styles were
not significant and negatively correlate with level of motivation of staff The R2 =
38
0184 indicates that 1840 of the variance in variable level of motivation of the
staff (dependent variable) can be explained by leadership styles
Beta coefficient the achievement oriented has the highest B β =0225
followed by supportive leadership style β = 0111 directive β =0024 and the lowest
is participative leadership style is β = - 0003That means one unit increase in
directive leadership style will lead to 0024 increase in the level of motivation for
supportive leadership style one unit increase will lead to 00111 increase in the level
of motivation one unit increase in participative will lead to -0003 change in the
level of motivation of staff and one unit increase in achievement oriented will lead
to 0225 increase to the level of motivation of staff The findings explain that the
components of the leadership styles do not explain the level of motivation of the
staff
Instruction
R2=0184
Adjusted R2=0103 F= 2499 p lt 005
Dependent Variable Level of staff Motivation
Unstandardised
Coefficients
Standardise
d
Coefficient
Model B Std Error Beta t Sig
(Constant) 2268 0446 5430 0000
Total Score Directive 0024 0186 0031 0144 0984
Total Score Supportive 0101 0177 0161 0691 0585
Total Score Participative -0003 0191 -0055 -0020 1082
Total Score Achievement 0225 0170 0312 1456 0210
39
Table 46 Multiple Regression Analysis (n=50)
40
Chapter 5
CONCLUSION AND RECOMMENDATION
51 INTRODUCTION
This chapter target to discuss the outcome shown in the previous chapters by
setting against them with those finding principles and earlier investigation in the
common field Moreover the investigationrsquos confines and recommendations for the
future research and practice are shown in this chapter
52 DISCUSSION OF FINDING
The objectives of this investigation were to determine the relationship
between leadership style and motivation level It is a study of Apple Incorporation
The outcome of this investigation gives that the leadership styles are supported to the
level of staff motivation The independents variables had correlation with the level of
the staff motivation that is illustrated in Table 42 in the preceding chapter
Based on the analysis of the research (Sample the leadership styles of the
manager of the Apple Incorporation) is significant with the leadership style which
has been practiced by Chief Executive Officer of Apple Incorporation in the District
41
of Johor Bahru Johor James Liow 1992) Analysis from the research found that the
most dominant leadership is achievement oriented followed by supportive directive
participative and achievement oriented
In discussing the results the researchers prefer to discuss each hypothesis
separately in order to get an accurate and complete perceptive of the relationship
between leadership style and motivation level
The results revealed that the respondents perceived the all four leadership
styles of the manager have relation with their level of motivation towards their jobs
Furthermore the results revealed that there is significant relationship between
leadership style and motivation level
What is remarkable here is that this findings correlates strongly with the
arguments that say that relationship between leadership style and motivation level
can be both influential and no influential with staffrsquos motivation and his or her
leadership styles depends on his or her choice of the style that suits the situation or
the company
For example the researchers of University Malaya claimed that the
leadership styles of leader had relationship with staffrsquos motivation but depending on
their jobs according to the job description and the organizational chart that informs
employees what when and how tasks should be done
53 LIMITATION OF STUDY
One of the limitations in research includes lack of adequate information on a
particular subject Research equipments are very hard or expensive to acquire leading
to formulation mere assumptions Another hindrance is poor or inaccessibility to the
region of study
Some of the limitations of doing a research include access of information
availability of enough resources and time management The availability of experts in
42
editing and guidance may also be minimal where support from friends or
organisation may not be enough
The limitations of the study are those characteristics of design or
methodology that impacted or influenced the application or interpretation of the
results of your study They are the constraints on generalizability and utility of
findings that are the result of the ways in which you chose to design the study andor
the method used to establish internal and external validity
Another limitation related to building the evidence about ldquosurvival of
consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin
spiritrdquo Not knowing all of your extended family members limits your ability to
verify statements communicated by the Medium When information related to a
discarnate is not verified this result could be related to the sitterrsquos limitations but it
may also be related to the Medium These challenges however highlight the
limitations of spirit communication and in general further highlights the complexity
of studying the ldquoA study of Apple Incorporationrdquo
Limitations in research methods vary depending on the type of method used
and how it was conducted They include language barriers you might want to do a
research on something that is in a language which you do not understand and the
production of a translator is not available You might also be short of the research
materials and others are not immediately available among others
Limitations are influences that the researcher cannot control They are the
shortcomings conditions or influences that cannot be controlled by the researcher
that place restrictions on your methodology and conclusions Any limitations that
might influence the results should be mentioned
54 SUGGESTIONS FOR FUTURE RESEARCH
From this research the researcher recommends a several means that could be
taken to improve staffrsquos motivation by concentrating on leadership styles
43
According to Marketing minds (2012) Apple Inc uses the Apple brand to
compete across several highly competitive markets including the personal computer
industry with its Macintosh line of computerslaptops and related software the
consumer electronics industry with products such as the iPod digital music
distribution through iTunes Music Store the smart phone market with the Apple
iPhone magazine book games and applications publishing via the AppsStore for
iPhone and the iPad tablet computing device and movie and TV content distribution
with Apple TV The company is also establishing a very strong marketing presence
relative to the rival (Google) in the advertising market via its business Apps and iAd
network Steve Jobs the co-Founder of Apple described the company as being a
mobile devices company largest in the world as their revenues are bigger than
Nokia Samsung or Sonys mobile devices business
The story started two months ago when Google released its first smart phone
This new smart phone made by a Taiwanese company called HTC and the phone
called Nexus One After three weeks Apple Company said is going to sue the
manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC
The company which has been releasing iPhone since 2007 believes that HTC
illegally used 20 patents of Apple These patents are related to user interface
architecture and hardware of iPhone Apple Company filed a lawsuit in US District
Court in Delaware and an objection presented to the International Trade Commission
in USA too
In response to these accusations made by Apple Company against HTC
company The HTC denied Applersquos allegations and declared to fight the suit In other
response HTC said it has been making phones for a far longer time than Apple
including a touch screen device called the XDA that predates the iPhone by about 5
years
Implications
The implications here appear to be that HTCrsquos technological primary somehow goes
against Applersquos claims that the company violated 20 of its patents And while itrsquos
certainly possible that that might be the case itrsquos hard to accept that argument
without a list of patents to back it up
Patents
44
Here some of the patents that Apple Company accusing HTC Company used them
for its new Nexus phone manufactured for Google They are Multi-touch Screen
Multifinger gestures device integration and multitasking accelerometer patents
What is Android Android is a software installed in the mobile devices that includes
an operating system middleware and key applications The Android SDK provides
the tools and APIs necessary to begin developing applications on the Android
platform using the Java programming language
Terminology
Today in the market consumer have a lot of options for every product
whether it be an IT product or Home PCs or consumer durables or a FMCG product
This study may be helpful for company to know about the factors affecting the
consumer behavior and patterns of the consumer It may also be helpful to know the
specific requirement of customer so that the customer can be easily satisfied
Moreover this study helps to know the buying habits and patterns of customer The
study will help the company to understand the relationship that a consumer have with
their Apple product It will help to ascertain the reason which makes the undisputed
leader in almost every segment in which they operate
All Apple Professional Development facilitators are educators themselves
That gives them a unique view they know whatrsquos important in the classroom so they
can ensure that you learn about your Apple products and how they can best serve you
and your students We have created workshops in the following categories
These curriculum-focused workshops help teachers apply their skills with
Apple products to specific areas and disciplines to produce effective personal
learning for their students
Focused on technology skills these foundational workshops help teachers
become confident and comfortable integrating Apple products into their teaching
strategies
These workshops for school leaders and Education decision-makers focus on
issues important to success such as visioning and planning
Our research investigated the role of social norms in an extended theory of
planned behavior (TPB) in the explanation of prostatecolorectal cancer screening
(CS) intention and the prediction of CS uptake among men
45
Apple is well known for giving its customers things that they need but didnt
know they needed until the product shipped In that spirit Apple is in a unique
position to make further gains with that philosophy especially as other companies
pull back reduce RampD or get out of some markets completely
I written before about how Apples financial position gives it a unique
competitive advantage over the competition That discussion pointed to how Apple
can pay cash for components get to the front of supplier delivery schedules then
through volume drive prices down putting extreme price pressure on the
competition while they develop the next generation with RampD dollars
Even as Apple does this they are mindful of their brand Selling cheap
products doesnt sit well with Apple and they definitely dont want to undercut or
cannibalize other product lines
So if one asks the question about what Apple can deliver in a time when
customers are watching every penny its silly to envision a cheaper stripped down
version of a product thats already doing well Instead as Apple ponders how to
deliver new products to cost conscious customers the company tends to think about
holes in the market that can be exploited with their technology -- but which dont
undercut current products
There are other considerations as well For example the iPod touch doesnt
have a camera or an FM radio Other than the CPU it doesnt radiate and can
therefore be used in corporate or government environments that would otherwise
forbid a device that could be a security concern Our fantasies often neglect to
consider such things Because people expect to use their iPhone anywhere that
device has a different set of design constraints
Availability of multi-modal logistics services has been introduced and
occupational safety and health management system elaborated The DTPB can
provide a useful framework for evaluating interventions to increase logisticians
motivations to safety performance The overriding aim of this study was to design
and pilot test a questionnaire for subsequent use in a large-scale survey This study
describes the early stages of a research questionnaire development and a pilot study
The main results of this pilot study that the questionnaire proved to be reliable and
the analysis although preliminary provided strong support for the predictive power
of the DTPB The evaluation led to minor changes in the questionnaire Currently
46
the relevant literature surrounding the DTPB reveals a lack of research that utilizes
empirically validated theories in the field of logistics safety There is therefore a need
to consider more practical issues that emerge when applying the theory As is often
the case with the DTPB questionnaire the participants thought the questionnaire was
rather long This is important given that lengthy questionnaires can impact on data
quality through reduced completion rates due to factors such as lowered participant
motivation The length of the questionnaire could be accommodated thereby
encouraging participation Another comment levied at the DTPB questionnaire is that
it appears rather repetitive Indeed responses received in the present context included
wersquove answered that already Alternatively it may be better to group the outcomes
and behavioural belief statements and address the issue of similarity
Although the key purpose of this study was to develop and pilot a
questionnaire and not to generalize its findings it is of interest to note that the
occupational doctors advice has significant relationship to safety performance One
possible reason is that occupational safety and health information is not easily
available thereby increasing the reliance of the workers on the occupational doctors
advice This finding together with the significant influence of peer culture within the
DTPB framework would seem to strengthen the view that increasing exposure of
logisticians to occupational safety and health may encourage more positive
subjective norms and implies that contact with occupational doctors may encourage
the logisticians to work safely
Deeper interpretation suggests that peers causal attributions regarding safety
performance in their workplace may exert a comparatively strong influence over
logisticians991257 safety It also adds weight to the suggestion that occupational safety
and health training should form part of the logistics company991257s annual training plan
and as such supports the view that occupational safety and health intervention
programmes are required
He findings from questionnaire pilot test seem to corroborate previous
research by suggesting that subjective norms is a key issue to be addressed in any
occupational safety and programme as is the case of the logistics sector The result is
in line with the results reported by Hamilton and White Paris and Van den Broucke
and Fogarty and Shaw who found subjective norms to be important in affecting
adoption of a system As such it would seem that efforts should be made to enhance
knowledge and in particular to highlight the benefits of safety performance for both
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
16
you back in control save money by getting things done on time You will eliminate
those late fees fines and charges that procrastinators waste their hard earned money
on put an end to regrets Become the kind of person who jumps on opportunities
And enjoy the excitement and passion you feel when you are giving 100
understand what motivates you and enjoy greater success When you discover your
unique motivation blueprint getting ahead will never be a mystery again You can
fire up your motivation engine whenever you choose to move ahead quickly in your
career When you can calmly and efficiently get your work done you position
yourself for more responsibility and a higher salary earn the respect of your boss and
colleagues As a dependable and productive member of the team people will
appreciate you and seek your valuable advice on important matters and Feel fantastic
about yourself As a motivated self-starter your self-esteem will soar you will
accomplish much more have greater success and live a full life
22 DEFINITION CONCEPT AND LEADERSHIP THEORY
In a research on leadership_(Stodgill(1974) has identified more than eleven
explanations on leadership which has different foundation Many definitions have
been identified by researchers for example Stoggil (1950) explained that leadership is
a process to influence people to achieve certain goals and target Tannembum amp
Massarik (1957) explained that A frame of reference Management
Science (October) 1-19t hellip)
Individuals are concerned not only with the absolute amounts of rewards they
receive for their efforts but also the praising from employer We lead when we
manage a football team or teach a classroom of children We lead our own children
when we are parents and we lead when we organize anything We certainly lead
when we manage projects or develop a new business We lead the moment we take
the first supervisory responsibility at work and we may lead even before we assume
official responsibility to do anything A vicar or preacher leads a congregation A
17
writer or visionary may lead when he or she puts pen to paper and creates a book or
poem or article which inspires and moves others to new thoughts and actions A
monarch and a president are both leaders So is a local councillor and so can be a
community fund-raiser A ruthless dictator is a leader So was Mother Theresa and
so was Mahatma Gandhi
We can find leadership in every sort of work and play and in every sort of
adventure and project regardless of scale and regardless of financial or official
authority And so given the many ways in which leadership operates it is no surprise
that leadership is so difficult to define and describe
Leadership is a process by which a person influences others to accomplish an
objective and directs the organization in a way that makes it more cohesive and
coherent Leaders carry out this process by applying their leadership attributes such
as beliefs values ethics character knowledge and skills
To inspire your workers into higher levels of teamwork there are certain
things you must be know and do These do not come naturally but are acquired
through continual work and study Good leaders are continually working and
studying to improve their leadership skills they are NOT resting on their laurels
The difference of staffsrsquo perceptions might be influenced by gender age
status academic qualifications work tenure educational level family background
interest and so on Itrsquos clear that the perceptions of staffs on their managerrsquos
leadership style can be influenced with so many factors and it plays an important role
is determining the climate success organization and the level of achievement of the
organization itself
23 PATH GOAL THEORY
The Path-Goal model is a theory based on specifying a leaders style or behavior that
best fits the employee and work environment in order to achieve goals (House
18
Mitchell 1974) The goal is to increase an employees motivation empowerment
and satisfaction so that they become productive members of the organization
Leadership concept that the subordinates accept a leaders behavior only so
far as they view it as resulting in immediate or future benefit Thus a leaders main
function is to clear a path to the realization of the subordinates goals he or she must
choose the behavior patterns that are most applicable in helping the subordinates get
what they want
Path-Goal is based on Vrooms (1964) expectancy theory in which an
individual will act in a certain way based on the expectation that the act will be
followed by a given outcome and on the attractiveness of that outcome to the
individual The path-goal theory was first introduced by Martin Evans (1970) and
then further developed by House (1971)
Leaders can take a strong or limited approach in these In clarifying the path
they may be directive or give vague hints In removing roadblocks they may scour
the path or help the follower move the bigger blocks In increasing rewards they
may give occasional encouragement or pave the way with gold
In fact leader should clarify the path so subordinates know which way to go
remove roadblocks that are stopping the things going there and Increasing the
rewards along the route There are four style of leadership which are supportive
directive participative and achievement-oriented leadership
Supportive leadership
Considering the needs of the follower showing concern for their welfare and
creating a friendly working environment This includes increasing the followers self-
esteem and making the job more interesting This approach is best when the work is
stressful boring or hazardous The leader make work pleasant for the workers by
showing concern for them and by being friendly and approachable It is most
effective in situations in which tasks and relationships are physically or
psychologically challenging Good relations are promoted with the group and
sensitivity to subordinates needs is shown
Directive Leadership
Telling followers what needs to be done and giving appropriate guidance
along the way This includes giving them schedules of specific work to be done at
19
specific times Rewards may also be increased as needed and role ambiguity
decreased (by telling them what they should be doing)
This may be used when the task is unstructured and complex and the follower
is inexperienced This increases the followers sense of security and control and
hence is appropriate to the situation
The leader informs her followers on what is expected of them such as telling
them what to do how to perform a task and scheduling and coordinating work It is
most effective when people are unsure about the task or when there is a lot of
uncertainty within the environment Specific advice is given to the group and ground
rules and structure are established For example clarifying expectations specifying
or assigning certain work tasks to be followed
Participative leadership
Consulting with followers and taking their ideas into account when making
decisions and taking particular actions This approach is best when the followers are
expert and their advice is both needed and they expect to be able to give it The
leaders consult with their followers by consulting with them before making a
decision on how to proceed It is most effective when subordinates are highly trained
and involved in their work Decision making is based on consultation with the group
and information is shared with the group
Achievement-oriented leadership
Setting challenging goals both in work and in self-improvement (and often
together) High standards are demonstrated and expected The leader shows faith in
the capabilities of the follower to succeed This approach is best when the task is
complex
The leader sets challenging goals for his followers expects them to perform
at their highest level and shows confidence in their ability to meet this expectation
It is most effective in professional work environments such as technical or
scientific or in achievement environments such as sales Challenging goals are set
and high performance is encouraged while confidence is shown in the groups ability
The path-goal theory by House(1971) also known as the path-goal theory of
leader effectiveness or the path-goal model is a leadership theory in the field
The original path-goal theory identifies achievement-oriented directive
participative and supportive leader behaviors
20
The directive path-goal clarifying leader behaviour refers to situations where
the leader lets followers know what is expected of them and tells them how to
perform their tasks
24 NEED FOR ACHIEVEMENT THEORY
Need for Achievement (n Ach) is the degree to which someone is motivated
to set and reach goals People with a high n Ach are usually driven to succeed for
internal reasons such as personal satisfaction rather than by external pressures
Personality trait characterized by an enduring and consistent concern with
setting and meeting high standards of achievement This need is influenced by
internal drive for action (intrinsic motivation) and the pressure exerted by the
expectations of others (extrinsic motivation) Measured by thematic appreciation
tests need for achievement motivates an individual to succeed in competition and to
excel in activities important to him or her
These individuals work hard to meet their goals and tend to take on tasks that
are moderately difficult to accomplish If they choose a goal that is too easy the
achievement is not very rewarding and if they chose something that is too difficult
success may not be obtainable Say someone with a high n Ach is just beginning to
set high standards for themselves in fitness They may aim to run a 5k (3-mile) race
but they would shy away from a longer race until they have become a more
experienced runner so they arenrsquot setting themselves up for failure
People high in N-Ach are characterized by a tendency to seek challenges and
a high degree of independence Their most satisfying is the recognition of their
achievements
21
25 DIRECTIVE LEADERSHIP STYLE
The directive leadership style is one of four leadership behaviours identified
by the path-goal theory of leadership Directive leadership is characterized by setting
clear objectives and rules for your subordinates and ensuring that your expectations
and directions are clearly defined and understood by your subordinates Directive
leadership may be advisable when subordinates are unskilled or inexperienced at a
complex task It may backfire if imposed upon highly skilled and experienced
employees who are extremely competent to perform the task
An instructional type of managerial style characterized by a leader who tells
subordinate staff what they are expected to do and how to perform the expected
tasks A directive leadership style might be helpful for a manager within a business
where their subordinate staff members have jobs that are not particularly specialized
and so they need more guidance to avoid uncertainty
Directive leadership is one of five models of leadership described by Bernard
Bass Directive leadership is a style of leading people in a business or project It is
probably the most common form of leadership existing in large businesses today It
is very common in traditional business and traditional cultures This style of
leadership consists of a manager or superior person directing subordinates to
complete or work on a task at hand The manager will tell the employee exactly what
to do and how to do it He or she will have specific standards and will demand that
they be met The manager leads with total authority The military is a good example
of directive leadership However in business it does not always work as well
Directive leadership does not allow an employee to reach their potential nor does it
allow the employee to express their independent thoughts or creativity
Directive leader is a leader who is very strict autocratic makes use of his
power of influence from his position to control reward and force the followers to
comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)
22
26 SUPPORTIVE LEADERSHIP STYLE
Supportive Leadership is one of the leadership styles found in path-goal
theory A supportive leader try to decrease employee stress and frustration in the
workplace This method is effective when your work tasks are dangerous tedious
and stressful but is not really effective if your work tasks are intrinsically motivating
because you dont need to be motivated to do the work
Supportive leadership is a kind of leadership where you listen to your
workers and help them out when they need help Supportive leadership is an opposite
of autocratic leadership and is much more successful in many fields of work But not
in all of course
The leadership style I use to follow is Supportive leadership because
according to me the followers are as important as task The goals can only be achieve
with the help of followers if followers are facing any problem either in their personal
life or under organization roof the affection of that problem can be clearly measured
from their task results Moreover I use self-made theory in my leadership which is
Get addict an achieve according to this a person can achieve anything but the
conditions is that the person must be addicted to it If followers are facing any
grievances they canrsquot be addicted towards achievement Supportive leader in my way
does not only mean handling grievances of followers but I call myself supportive
leader because I plan my tactics towards achieving a goal according to the followers
ability and skills moreover according to their willingness and motivation towards
work Supportive leadership is It leads people It doesnt drive them It involves
them It doesnt coerce them It never loses sight of the most important principle
governing any project involving human beings namely that people are more
important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive
leadership is working along with followers guiding them helping them instead of
working ahead of them Human beings are most important aspect of this type of
leadership According to me this leadership can be done effectively if leaders treat
followers as one who work with him rather work for him Being the basket ball
captain for two consecutive years I applied my leadership style and maintained a
team
23
Supportive leadership is a reference to a particular leadership style for
business As management styles became more complex in the 1970s and 1980s
theories began to grow up Businesses started looking not only at the techniques of
management but at the different types of leaders found in business and what
categories those leaders fell into By the 1990s concepts such as supportive
leadership had become widely accepted Supportive leadership is a naturally organic
and emotionally sensitive style like other styles it is especially useful in certain
circumstances but the company must adopt a culture that encourages such styles for
them to be effective
In supportive leadership the manager is not so interested in giving orders and
managing every detail as in giving employees the tools they need to work
themselves While delegation is a vital part of supportive leadership managers do
not simply assign tasks and then receive the results Instead they work through the
tasks with employees to improve skills and talent until the manager does not need to
worry about a task being done correctly and the employee is fully empowered in a
particular area
27 PARTICIPATIVE LEADERSHIP STYLE
Lewinrsquos study found that participative leadership also known as democratic
leadership is generally the most effective leadership style Democratic leaders offer
guidance to group members but they also participate in the group and allow input
from other group members In Lewinrsquos study children in this group were less
productive than the members of the authoritarian group but their contributions were
of a much higher quality
Participative leadership is a style of leadership that involves all members of a
team in identifying essential goals and developing procedures or strategies to reach
those goals From this perspective this leadership style can be seen as a leadership
style that relies heavily on the leader functioning as a facilitator rather than simply
24
issuing orders or making assignments This type of involved leadership style can be
utilized in business settings volunteer organizations and even in the function of the
home
Participative leaders encourage group members to participate but retain the
final say over the decision-making process Group members feel engaged in the
process and are more motivated and creative
One of the main benefits of participative leadership is that the process allows
for the development of additional leaders who can serve the organization at a later
date Because leaders who favor this style encourage active involvement on the part
of everyone on the team people often are able to express their creativity and
demonstrate abilities and talents that would not be made apparent otherwise The
discovery of these hidden assets help to benefit the work of the current team but also
alerts the organization to people within the team who should be provided with
opportunities to further develop some skill or ability for future use
One potential disadvantage of participate leadership is the time factor This
leadership style does often involve the need for more time before action is taken
This is only natural since the very nature of this leadership style means allowing
input from every member of the team However the extra time necessary for this
process often leads to decisions that ultimately benefit everyone to a greater degree
than faster decisions that are more limited in scope
Participative leadership also expands the range of possibilities for the team
When leadership styles that essentially leave all the direction and decision making in
the hands of one individual it is much more difficult to see a given approach from
several different angles When the leadership style encourages others to be involved
in the decision making process a given course of action can be approached from a
variety of perceptions This can often point out strengths or weaknesses to the
approach that would have gone unobserved and thus unresolved without this type of
participatory brainstorming and decision making
Effective participative leadership allows the talents and skills of all the team
members to be utilized in arriving at decisions and taking courses of action While
the team leader is usually still responsible for making the final decision this sharing
of functions within the team provide the perfect environment for everyone to provide
input that has the potential to make that final decision more well-rounded and
ultimately profitable for the company as a whole
25
28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE
Management which sets challenging goals assists in training emphasizes
improvement and expects the highest levels of performance
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
Achievement-oriented leaders always learn They always take risk They
never gamble (There is a difference) They always teach and mentor others They
understand that failure to adapt and change means death and destruction on a
competitive battlefield Either products are always changing or consumers are
changing so businesses must adapt or dieAchievement -oriented leaders put the
right people on the bus and go to great lengths to keep them there They never
change the deal with their employees (except to make it sweeter) They share
success They set stretch goals and achieve them It is fascinating to watch those
leaders work with their teams They are unstoppable
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
26
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION
There are a number of different styles of leadership and management that are
based on different theories The individuals style will be use based on a combination
of their beliefs values and preferences as well as the organizational culture and
norms which will encourage some styles and discourage others
Idealized influence describes managers who are exemplary role models for
associates Managers with idealized influence can be trusted and respected by
associates to make good decisions for the organization Intellectual Stimulation
describes managers who encourage innovation and creativity through challenging the
normal beliefs or views of a group Managers with intellectual stimulation promote
critical thinking and problem solving to make improvement of organization
performance
Inspirational motivation describes managers who motivate associates to
commit to the vision of the organization Managers with inspirational motivation
encourage team spirit to reach goals of increased revenue and market growth for the
organization Individual consideration describes managers who act as coaches and
advisors to the associates Managers with individual consideration encourage
associates to reach goals that help both the associates and the organization
27
CHAPTER 3
METHODOLOGY
31 RESEARCH DESIGN
A research design encompasses the methodology and procedures employed to
conduct scientific research The design of a study defines the study type (descriptive
correlational semi-experimental experimental review meta-analytic) and sub-type
(eg descriptive-longitudinal case study) research question hypotheses
independent and dependent variables experimental design and if applicable data
collection methods and a statistical analysis plan
The research design is also the framework for conducting the marketing
research project that clarified the necessary procedure in order to obtain the
information needed to solve all the marketing problem
In order to collect as much data as possible a combination of descriptive and
analytical research designs based on result from the questionnaire observation and
interview were used by the researcher to analyses the influence of leader on
competitive market concept of motivation in organization and the ways that human
performances on a job can be link with ability and motivation in Apple Inc
The method has been used is to distribute the questionnaire throughout the
staff in order to collect a better result The reason for choosing this method is
28
because this is the most effectives way to study the relationship between leadership
style and motivational level The raw data was analyze according to the research
objectives
32 POPULATION AND SAMPLING TECHNIQUE
The population of this study are all the staff from Apple Inc The population
chosen consider those who have had experiences working in such a high
technological company like Apple Inc The Sampling technique used in this research
was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the
south of Ireland
Figure 31 Required Sample Size
29
CHAPTER 4
RESEARCH FINDING
A questionnaire is a means of eliciting the feelings beliefs experiences
perceptions or attitudes of some sample of individuals As a data collecting
instrument it could be structured or unstructured
The questionnaire is most frequently a very concise preplanned set of
questions designed to yield specific information to meet a particular need for
research information about a pertinent topic The research information is attained
from respondents normally from a related interest area The dictionary definition
gives a clearer definition A questionnaire is a written or printed form used in
gathering information on some subject or subjects consisting of a list of questions to
be submitted to one or more persons
The method of questionnaire have some advantages of in Economy - Expense
and time involved in training interviewers and sending them to interview are reduced
by using questionnaires Uniformity of questions - Each respondent receives the
same set of questions phrased in exactly the same way Questionnaires may
therefore yield data more comparable than information obtained through an
interview Standardization - If the questions are highly structured and the conditions
under which they are answered are controlled then the questionnaire could become
standardized The disadvantages of questionnaire are respondentrsquos motivation is
difficult to assess affecting the validity of response
30
41 RESPONSE RATE
The laminated random sampling technique was used and a total of 100
samples size were selected out of 100 populations 100 questionnaires were received
that is representing 90 of response rate The sample size was reasonable and
beyond the target that we set early and exceed our expectation This is to allow
further analysis that was surpass the demand
42 DESCRIPTIVE DEMOGRAPHIC PROFILE
The demographic profile is in Table 41 The distribution of respondents
includes 65 male and 35 female The age of respondents was from below 30
years 35 45 between 30 to 40 years 20 between 40 to 50 years While for
years of experience 30 out of the 50 respondents that we carried out for
questionnaire have less than 5 years of experience 30 between 6 to 10 years 28
between 11 to 15 years and 12 have more than 16 years of experience
For the level of education 45 stand for those who have SPMMCEOthers 30 of
the respondents have STPMHSEDIPLOMA 18 of the respondents have degree
and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of
them are single 38 of the respondents are married and only 20 of them are
widowed
Demographic
Items
Frequency Percentage ()
Gender
Male 65 65
Female 35 35
31
Age
lt30 35 35
31-40 45 45
41-50 20 20
Length of Service
lt5 30 30
6-10 30 30
10-15 28 28
gt16 12 12
Education
SPMMCE 45 45
STPMHSE
DIPLOMA
30 30
Degree 18 18
Masterrsquos Degree 7 7
Status
Single 42 42
Married 38 38
Widowed 20 20
Table 41 Demographic Profile
43 DESCRIPTIVE ANALYSIS
32
Design of minimum maximum mean and standard deviation of each item
can be refer rend to the table 42 below Based on the table it reveals that the
minimum value for the directive leadership style is 1 and maximum is 5 In term of
mean and standard deviation of the directive leadership style are 257 413 1144
and 1336 respectively
For supportive leadership style the minimum mean will be 334 and the
highest are 444 For standard deviation is 0991 and 1386 respectively
For minimum value for participative leadership style will be 1 and the
maximum is 5 in addition to that the mean and standard deviation of the variable is
between 367 to 444 and 367 and 1040 and 1264 respectively
The achievement oriented leadership style the mean and standard deviation
of the variable is between 349 to 413 and 1021 to 1165
For motivation achievement based on individual perception the minimum
values of variable range from 1 to 2 and the maximum variable is 5 Mean and
standard deviation of the variable is between 253 to 459 and 0906 to 1335
Variableconstruct Mean Std Deviation
Directive 358 1145
1 He has the final word in the office
matters
373 1336
2 He emphasizes that all rules and
regulations
257 1144
3 He give clear explanations of what is
expected of other
365 1224
4 He give subordinates explicit
instructions for how to do their work
413 1246
5 He show interest in subordinatesrsquo
personal concerns
382 1306
Supportive 383 1190
1 He often mingle with the staff 373 1386
2 He often spent time as necessary to 444 0991
33
hear complaint from staff
3 Providing guidance without pressure
is the
key to being a good leader
362 1259
4 As a rule leaders should allow
subordinates
to appraise their own work
334 1072
5 Leaders should give subordinates
complete
freedom to solve problems on their own
401 1240
Participative 408 1110
1 He is very responsive and easy to be
invited to discuss
367 1264
2 He easily understood 413 1105
3 When things go wrong and he need to
create a strategy to keep a project or process
running on schedule he call a meeting to get his
employees advice
433 1046
4 To get information out He send it by
email memos or voice mail very rarely is a
meeting called His employees are then
expected to act upon the information
384 1040
5 He want to create an environment
where the employees take ownership of the
project I allow them to participate in the
decision making process
444 1096
Achievement Oriented 387 1103
1 He determines the duties of staff 391 1113
2 He describes the conditions and tasks
and clearly what is expected
349 1021
3 He explain the level of performance 382 1165
34
that is expected of subordinates
4 He give vague explanations of what is
expected of subordinates on the job
413 1107
5 He consistently set challenging goals
for subordinates to attain
401 1110
Motivation Level 345 1178
1 1 I feel annoyed when thinking about
the things I would like to do new work
459 0906
2 I am ambitious in my career 288 1233
3 I am energized when
people count on me for ideas
439 0947
4 When involved in group projects my
team membersrsquo problems are my problems
301 1211
5 I find pleasure in recognizing and
celebrating the accomplishments of others
290 1125
6 As a practice I ask people
challenging questions when we are working on
projects together
301 1211
7 I take delight in complimenting
people I work with when progress is made
411 1190
8 I find it easy to be the cheerleader for
others when times are good and when times are
bad
382 1179
9 Team accomplishment is more
important to me than my own personal
accomplishments
321 1327
10 When involved in group projects I
am inclined to let my ideas be known
253 1335
Table 42 leadership style
35
44 RELIABILITY ANALYSIS
According to Hinton (2004) recommended four cut-off points for steadiness
which includes outstanding reliability (090 and above) high reliability (070 ndash 090)
moderate reliability (050 ndash 070) and low reliability (050 and below)
000 050 Low Reliability
050 070 Moderate Reliability
070 090 High Reliability
090 100 Outstanding
Reliability
Table 43 Reliability Analysis
Based on table 43 there are five constructs directive supportive
participative achievement-oriented and motivation level shown Cronbachrsquos Alpha
values of 0865 0914 0970 0974 and 0883 respectively None of constructs
confirm low reliability The high Cronbachrsquos Alpa values for all establish contain
that they are inwardly uniform That means all element of each establishes are
measuring the identical content creation In the nutshell the higher the Cronbachrsquos
Alpha value of a construct the higher the reliability is of measuring the same
construct
Const
ructs
Sample
Size(n)
No
of Items
Cronbachrsquos
Alpha (a)
Type
Direc 100 5 0865 High Reliability
36
tive
Supp
ortive
100 5 0914 Outstanding
Reliability
Partic
ipative
100 5 0970 Outstanding
Reliability
Achi
evement
100 5 0974 Outstanding
Reliability
Level
of Staff
Motivation
100 10 0883 Outstanding
Reliability
Table 44 Reliability Test
45 CORRELATION MATRIX
Correlation analysis was used to conclude and decide relationships between
two variables measured Toward this end Pearson correlation test was used to
diagnose whether leadership styles and motivation level are relevant to each other
Table 44 presents the correlation matrix results
Table 44 shows the relation of independent variables with motivation level
For finding the relation significant level plt 005 and plt 001were chosen
The value of correlation coefficient r for directive leadership style is 0356
with plt 005 which show a moderate relationship with the level of staff motivation
It is found that the value of correlation coefficient r for supportive leadership
style is 0369 with plt 001 show a strong relationship with the level of staff
motivation
Participative leadership style carry correlation coefficient value r of 035 2
with plt 005 which show a moderate relationship with the level of staff motivation
For achievement oriented leadership style the coefficient valuer is 0430
with plt 001 which show a strong relationship with the level of staff motivation
37
Correlation is significant at the 001 level (1-tailed)
Correlation is significant at the 005 level (1-tailed)
Constructs Directive Supportive Participative Achievement Motivation
() () () ()
Directive 1 0691 0717 0799 0356
0000 0000 0000 0012
() () ()
Supportive 1 0877 0676 0369
0000 0000 0009
() ()
Participative 1 0736 0352
0000 0012
()
Achievemen
t
1 0430
0022
Motivation 1
Table 45 Correlation between leadership styles and the level of staff
motivation
46 REGRESSION ANALYSIS
In this study multiple regression analysis was applied Each variable from
factor scores were used in the analysis Table 45 shows the results of multiple
regression analysis of the research The findings showed that leadership styles were
not significant and negatively correlate with level of motivation of staff The R2 =
38
0184 indicates that 1840 of the variance in variable level of motivation of the
staff (dependent variable) can be explained by leadership styles
Beta coefficient the achievement oriented has the highest B β =0225
followed by supportive leadership style β = 0111 directive β =0024 and the lowest
is participative leadership style is β = - 0003That means one unit increase in
directive leadership style will lead to 0024 increase in the level of motivation for
supportive leadership style one unit increase will lead to 00111 increase in the level
of motivation one unit increase in participative will lead to -0003 change in the
level of motivation of staff and one unit increase in achievement oriented will lead
to 0225 increase to the level of motivation of staff The findings explain that the
components of the leadership styles do not explain the level of motivation of the
staff
Instruction
R2=0184
Adjusted R2=0103 F= 2499 p lt 005
Dependent Variable Level of staff Motivation
Unstandardised
Coefficients
Standardise
d
Coefficient
Model B Std Error Beta t Sig
(Constant) 2268 0446 5430 0000
Total Score Directive 0024 0186 0031 0144 0984
Total Score Supportive 0101 0177 0161 0691 0585
Total Score Participative -0003 0191 -0055 -0020 1082
Total Score Achievement 0225 0170 0312 1456 0210
39
Table 46 Multiple Regression Analysis (n=50)
40
Chapter 5
CONCLUSION AND RECOMMENDATION
51 INTRODUCTION
This chapter target to discuss the outcome shown in the previous chapters by
setting against them with those finding principles and earlier investigation in the
common field Moreover the investigationrsquos confines and recommendations for the
future research and practice are shown in this chapter
52 DISCUSSION OF FINDING
The objectives of this investigation were to determine the relationship
between leadership style and motivation level It is a study of Apple Incorporation
The outcome of this investigation gives that the leadership styles are supported to the
level of staff motivation The independents variables had correlation with the level of
the staff motivation that is illustrated in Table 42 in the preceding chapter
Based on the analysis of the research (Sample the leadership styles of the
manager of the Apple Incorporation) is significant with the leadership style which
has been practiced by Chief Executive Officer of Apple Incorporation in the District
41
of Johor Bahru Johor James Liow 1992) Analysis from the research found that the
most dominant leadership is achievement oriented followed by supportive directive
participative and achievement oriented
In discussing the results the researchers prefer to discuss each hypothesis
separately in order to get an accurate and complete perceptive of the relationship
between leadership style and motivation level
The results revealed that the respondents perceived the all four leadership
styles of the manager have relation with their level of motivation towards their jobs
Furthermore the results revealed that there is significant relationship between
leadership style and motivation level
What is remarkable here is that this findings correlates strongly with the
arguments that say that relationship between leadership style and motivation level
can be both influential and no influential with staffrsquos motivation and his or her
leadership styles depends on his or her choice of the style that suits the situation or
the company
For example the researchers of University Malaya claimed that the
leadership styles of leader had relationship with staffrsquos motivation but depending on
their jobs according to the job description and the organizational chart that informs
employees what when and how tasks should be done
53 LIMITATION OF STUDY
One of the limitations in research includes lack of adequate information on a
particular subject Research equipments are very hard or expensive to acquire leading
to formulation mere assumptions Another hindrance is poor or inaccessibility to the
region of study
Some of the limitations of doing a research include access of information
availability of enough resources and time management The availability of experts in
42
editing and guidance may also be minimal where support from friends or
organisation may not be enough
The limitations of the study are those characteristics of design or
methodology that impacted or influenced the application or interpretation of the
results of your study They are the constraints on generalizability and utility of
findings that are the result of the ways in which you chose to design the study andor
the method used to establish internal and external validity
Another limitation related to building the evidence about ldquosurvival of
consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin
spiritrdquo Not knowing all of your extended family members limits your ability to
verify statements communicated by the Medium When information related to a
discarnate is not verified this result could be related to the sitterrsquos limitations but it
may also be related to the Medium These challenges however highlight the
limitations of spirit communication and in general further highlights the complexity
of studying the ldquoA study of Apple Incorporationrdquo
Limitations in research methods vary depending on the type of method used
and how it was conducted They include language barriers you might want to do a
research on something that is in a language which you do not understand and the
production of a translator is not available You might also be short of the research
materials and others are not immediately available among others
Limitations are influences that the researcher cannot control They are the
shortcomings conditions or influences that cannot be controlled by the researcher
that place restrictions on your methodology and conclusions Any limitations that
might influence the results should be mentioned
54 SUGGESTIONS FOR FUTURE RESEARCH
From this research the researcher recommends a several means that could be
taken to improve staffrsquos motivation by concentrating on leadership styles
43
According to Marketing minds (2012) Apple Inc uses the Apple brand to
compete across several highly competitive markets including the personal computer
industry with its Macintosh line of computerslaptops and related software the
consumer electronics industry with products such as the iPod digital music
distribution through iTunes Music Store the smart phone market with the Apple
iPhone magazine book games and applications publishing via the AppsStore for
iPhone and the iPad tablet computing device and movie and TV content distribution
with Apple TV The company is also establishing a very strong marketing presence
relative to the rival (Google) in the advertising market via its business Apps and iAd
network Steve Jobs the co-Founder of Apple described the company as being a
mobile devices company largest in the world as their revenues are bigger than
Nokia Samsung or Sonys mobile devices business
The story started two months ago when Google released its first smart phone
This new smart phone made by a Taiwanese company called HTC and the phone
called Nexus One After three weeks Apple Company said is going to sue the
manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC
The company which has been releasing iPhone since 2007 believes that HTC
illegally used 20 patents of Apple These patents are related to user interface
architecture and hardware of iPhone Apple Company filed a lawsuit in US District
Court in Delaware and an objection presented to the International Trade Commission
in USA too
In response to these accusations made by Apple Company against HTC
company The HTC denied Applersquos allegations and declared to fight the suit In other
response HTC said it has been making phones for a far longer time than Apple
including a touch screen device called the XDA that predates the iPhone by about 5
years
Implications
The implications here appear to be that HTCrsquos technological primary somehow goes
against Applersquos claims that the company violated 20 of its patents And while itrsquos
certainly possible that that might be the case itrsquos hard to accept that argument
without a list of patents to back it up
Patents
44
Here some of the patents that Apple Company accusing HTC Company used them
for its new Nexus phone manufactured for Google They are Multi-touch Screen
Multifinger gestures device integration and multitasking accelerometer patents
What is Android Android is a software installed in the mobile devices that includes
an operating system middleware and key applications The Android SDK provides
the tools and APIs necessary to begin developing applications on the Android
platform using the Java programming language
Terminology
Today in the market consumer have a lot of options for every product
whether it be an IT product or Home PCs or consumer durables or a FMCG product
This study may be helpful for company to know about the factors affecting the
consumer behavior and patterns of the consumer It may also be helpful to know the
specific requirement of customer so that the customer can be easily satisfied
Moreover this study helps to know the buying habits and patterns of customer The
study will help the company to understand the relationship that a consumer have with
their Apple product It will help to ascertain the reason which makes the undisputed
leader in almost every segment in which they operate
All Apple Professional Development facilitators are educators themselves
That gives them a unique view they know whatrsquos important in the classroom so they
can ensure that you learn about your Apple products and how they can best serve you
and your students We have created workshops in the following categories
These curriculum-focused workshops help teachers apply their skills with
Apple products to specific areas and disciplines to produce effective personal
learning for their students
Focused on technology skills these foundational workshops help teachers
become confident and comfortable integrating Apple products into their teaching
strategies
These workshops for school leaders and Education decision-makers focus on
issues important to success such as visioning and planning
Our research investigated the role of social norms in an extended theory of
planned behavior (TPB) in the explanation of prostatecolorectal cancer screening
(CS) intention and the prediction of CS uptake among men
45
Apple is well known for giving its customers things that they need but didnt
know they needed until the product shipped In that spirit Apple is in a unique
position to make further gains with that philosophy especially as other companies
pull back reduce RampD or get out of some markets completely
I written before about how Apples financial position gives it a unique
competitive advantage over the competition That discussion pointed to how Apple
can pay cash for components get to the front of supplier delivery schedules then
through volume drive prices down putting extreme price pressure on the
competition while they develop the next generation with RampD dollars
Even as Apple does this they are mindful of their brand Selling cheap
products doesnt sit well with Apple and they definitely dont want to undercut or
cannibalize other product lines
So if one asks the question about what Apple can deliver in a time when
customers are watching every penny its silly to envision a cheaper stripped down
version of a product thats already doing well Instead as Apple ponders how to
deliver new products to cost conscious customers the company tends to think about
holes in the market that can be exploited with their technology -- but which dont
undercut current products
There are other considerations as well For example the iPod touch doesnt
have a camera or an FM radio Other than the CPU it doesnt radiate and can
therefore be used in corporate or government environments that would otherwise
forbid a device that could be a security concern Our fantasies often neglect to
consider such things Because people expect to use their iPhone anywhere that
device has a different set of design constraints
Availability of multi-modal logistics services has been introduced and
occupational safety and health management system elaborated The DTPB can
provide a useful framework for evaluating interventions to increase logisticians
motivations to safety performance The overriding aim of this study was to design
and pilot test a questionnaire for subsequent use in a large-scale survey This study
describes the early stages of a research questionnaire development and a pilot study
The main results of this pilot study that the questionnaire proved to be reliable and
the analysis although preliminary provided strong support for the predictive power
of the DTPB The evaluation led to minor changes in the questionnaire Currently
46
the relevant literature surrounding the DTPB reveals a lack of research that utilizes
empirically validated theories in the field of logistics safety There is therefore a need
to consider more practical issues that emerge when applying the theory As is often
the case with the DTPB questionnaire the participants thought the questionnaire was
rather long This is important given that lengthy questionnaires can impact on data
quality through reduced completion rates due to factors such as lowered participant
motivation The length of the questionnaire could be accommodated thereby
encouraging participation Another comment levied at the DTPB questionnaire is that
it appears rather repetitive Indeed responses received in the present context included
wersquove answered that already Alternatively it may be better to group the outcomes
and behavioural belief statements and address the issue of similarity
Although the key purpose of this study was to develop and pilot a
questionnaire and not to generalize its findings it is of interest to note that the
occupational doctors advice has significant relationship to safety performance One
possible reason is that occupational safety and health information is not easily
available thereby increasing the reliance of the workers on the occupational doctors
advice This finding together with the significant influence of peer culture within the
DTPB framework would seem to strengthen the view that increasing exposure of
logisticians to occupational safety and health may encourage more positive
subjective norms and implies that contact with occupational doctors may encourage
the logisticians to work safely
Deeper interpretation suggests that peers causal attributions regarding safety
performance in their workplace may exert a comparatively strong influence over
logisticians991257 safety It also adds weight to the suggestion that occupational safety
and health training should form part of the logistics company991257s annual training plan
and as such supports the view that occupational safety and health intervention
programmes are required
He findings from questionnaire pilot test seem to corroborate previous
research by suggesting that subjective norms is a key issue to be addressed in any
occupational safety and programme as is the case of the logistics sector The result is
in line with the results reported by Hamilton and White Paris and Van den Broucke
and Fogarty and Shaw who found subjective norms to be important in affecting
adoption of a system As such it would seem that efforts should be made to enhance
knowledge and in particular to highlight the benefits of safety performance for both
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
17
writer or visionary may lead when he or she puts pen to paper and creates a book or
poem or article which inspires and moves others to new thoughts and actions A
monarch and a president are both leaders So is a local councillor and so can be a
community fund-raiser A ruthless dictator is a leader So was Mother Theresa and
so was Mahatma Gandhi
We can find leadership in every sort of work and play and in every sort of
adventure and project regardless of scale and regardless of financial or official
authority And so given the many ways in which leadership operates it is no surprise
that leadership is so difficult to define and describe
Leadership is a process by which a person influences others to accomplish an
objective and directs the organization in a way that makes it more cohesive and
coherent Leaders carry out this process by applying their leadership attributes such
as beliefs values ethics character knowledge and skills
To inspire your workers into higher levels of teamwork there are certain
things you must be know and do These do not come naturally but are acquired
through continual work and study Good leaders are continually working and
studying to improve their leadership skills they are NOT resting on their laurels
The difference of staffsrsquo perceptions might be influenced by gender age
status academic qualifications work tenure educational level family background
interest and so on Itrsquos clear that the perceptions of staffs on their managerrsquos
leadership style can be influenced with so many factors and it plays an important role
is determining the climate success organization and the level of achievement of the
organization itself
23 PATH GOAL THEORY
The Path-Goal model is a theory based on specifying a leaders style or behavior that
best fits the employee and work environment in order to achieve goals (House
18
Mitchell 1974) The goal is to increase an employees motivation empowerment
and satisfaction so that they become productive members of the organization
Leadership concept that the subordinates accept a leaders behavior only so
far as they view it as resulting in immediate or future benefit Thus a leaders main
function is to clear a path to the realization of the subordinates goals he or she must
choose the behavior patterns that are most applicable in helping the subordinates get
what they want
Path-Goal is based on Vrooms (1964) expectancy theory in which an
individual will act in a certain way based on the expectation that the act will be
followed by a given outcome and on the attractiveness of that outcome to the
individual The path-goal theory was first introduced by Martin Evans (1970) and
then further developed by House (1971)
Leaders can take a strong or limited approach in these In clarifying the path
they may be directive or give vague hints In removing roadblocks they may scour
the path or help the follower move the bigger blocks In increasing rewards they
may give occasional encouragement or pave the way with gold
In fact leader should clarify the path so subordinates know which way to go
remove roadblocks that are stopping the things going there and Increasing the
rewards along the route There are four style of leadership which are supportive
directive participative and achievement-oriented leadership
Supportive leadership
Considering the needs of the follower showing concern for their welfare and
creating a friendly working environment This includes increasing the followers self-
esteem and making the job more interesting This approach is best when the work is
stressful boring or hazardous The leader make work pleasant for the workers by
showing concern for them and by being friendly and approachable It is most
effective in situations in which tasks and relationships are physically or
psychologically challenging Good relations are promoted with the group and
sensitivity to subordinates needs is shown
Directive Leadership
Telling followers what needs to be done and giving appropriate guidance
along the way This includes giving them schedules of specific work to be done at
19
specific times Rewards may also be increased as needed and role ambiguity
decreased (by telling them what they should be doing)
This may be used when the task is unstructured and complex and the follower
is inexperienced This increases the followers sense of security and control and
hence is appropriate to the situation
The leader informs her followers on what is expected of them such as telling
them what to do how to perform a task and scheduling and coordinating work It is
most effective when people are unsure about the task or when there is a lot of
uncertainty within the environment Specific advice is given to the group and ground
rules and structure are established For example clarifying expectations specifying
or assigning certain work tasks to be followed
Participative leadership
Consulting with followers and taking their ideas into account when making
decisions and taking particular actions This approach is best when the followers are
expert and their advice is both needed and they expect to be able to give it The
leaders consult with their followers by consulting with them before making a
decision on how to proceed It is most effective when subordinates are highly trained
and involved in their work Decision making is based on consultation with the group
and information is shared with the group
Achievement-oriented leadership
Setting challenging goals both in work and in self-improvement (and often
together) High standards are demonstrated and expected The leader shows faith in
the capabilities of the follower to succeed This approach is best when the task is
complex
The leader sets challenging goals for his followers expects them to perform
at their highest level and shows confidence in their ability to meet this expectation
It is most effective in professional work environments such as technical or
scientific or in achievement environments such as sales Challenging goals are set
and high performance is encouraged while confidence is shown in the groups ability
The path-goal theory by House(1971) also known as the path-goal theory of
leader effectiveness or the path-goal model is a leadership theory in the field
The original path-goal theory identifies achievement-oriented directive
participative and supportive leader behaviors
20
The directive path-goal clarifying leader behaviour refers to situations where
the leader lets followers know what is expected of them and tells them how to
perform their tasks
24 NEED FOR ACHIEVEMENT THEORY
Need for Achievement (n Ach) is the degree to which someone is motivated
to set and reach goals People with a high n Ach are usually driven to succeed for
internal reasons such as personal satisfaction rather than by external pressures
Personality trait characterized by an enduring and consistent concern with
setting and meeting high standards of achievement This need is influenced by
internal drive for action (intrinsic motivation) and the pressure exerted by the
expectations of others (extrinsic motivation) Measured by thematic appreciation
tests need for achievement motivates an individual to succeed in competition and to
excel in activities important to him or her
These individuals work hard to meet their goals and tend to take on tasks that
are moderately difficult to accomplish If they choose a goal that is too easy the
achievement is not very rewarding and if they chose something that is too difficult
success may not be obtainable Say someone with a high n Ach is just beginning to
set high standards for themselves in fitness They may aim to run a 5k (3-mile) race
but they would shy away from a longer race until they have become a more
experienced runner so they arenrsquot setting themselves up for failure
People high in N-Ach are characterized by a tendency to seek challenges and
a high degree of independence Their most satisfying is the recognition of their
achievements
21
25 DIRECTIVE LEADERSHIP STYLE
The directive leadership style is one of four leadership behaviours identified
by the path-goal theory of leadership Directive leadership is characterized by setting
clear objectives and rules for your subordinates and ensuring that your expectations
and directions are clearly defined and understood by your subordinates Directive
leadership may be advisable when subordinates are unskilled or inexperienced at a
complex task It may backfire if imposed upon highly skilled and experienced
employees who are extremely competent to perform the task
An instructional type of managerial style characterized by a leader who tells
subordinate staff what they are expected to do and how to perform the expected
tasks A directive leadership style might be helpful for a manager within a business
where their subordinate staff members have jobs that are not particularly specialized
and so they need more guidance to avoid uncertainty
Directive leadership is one of five models of leadership described by Bernard
Bass Directive leadership is a style of leading people in a business or project It is
probably the most common form of leadership existing in large businesses today It
is very common in traditional business and traditional cultures This style of
leadership consists of a manager or superior person directing subordinates to
complete or work on a task at hand The manager will tell the employee exactly what
to do and how to do it He or she will have specific standards and will demand that
they be met The manager leads with total authority The military is a good example
of directive leadership However in business it does not always work as well
Directive leadership does not allow an employee to reach their potential nor does it
allow the employee to express their independent thoughts or creativity
Directive leader is a leader who is very strict autocratic makes use of his
power of influence from his position to control reward and force the followers to
comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)
22
26 SUPPORTIVE LEADERSHIP STYLE
Supportive Leadership is one of the leadership styles found in path-goal
theory A supportive leader try to decrease employee stress and frustration in the
workplace This method is effective when your work tasks are dangerous tedious
and stressful but is not really effective if your work tasks are intrinsically motivating
because you dont need to be motivated to do the work
Supportive leadership is a kind of leadership where you listen to your
workers and help them out when they need help Supportive leadership is an opposite
of autocratic leadership and is much more successful in many fields of work But not
in all of course
The leadership style I use to follow is Supportive leadership because
according to me the followers are as important as task The goals can only be achieve
with the help of followers if followers are facing any problem either in their personal
life or under organization roof the affection of that problem can be clearly measured
from their task results Moreover I use self-made theory in my leadership which is
Get addict an achieve according to this a person can achieve anything but the
conditions is that the person must be addicted to it If followers are facing any
grievances they canrsquot be addicted towards achievement Supportive leader in my way
does not only mean handling grievances of followers but I call myself supportive
leader because I plan my tactics towards achieving a goal according to the followers
ability and skills moreover according to their willingness and motivation towards
work Supportive leadership is It leads people It doesnt drive them It involves
them It doesnt coerce them It never loses sight of the most important principle
governing any project involving human beings namely that people are more
important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive
leadership is working along with followers guiding them helping them instead of
working ahead of them Human beings are most important aspect of this type of
leadership According to me this leadership can be done effectively if leaders treat
followers as one who work with him rather work for him Being the basket ball
captain for two consecutive years I applied my leadership style and maintained a
team
23
Supportive leadership is a reference to a particular leadership style for
business As management styles became more complex in the 1970s and 1980s
theories began to grow up Businesses started looking not only at the techniques of
management but at the different types of leaders found in business and what
categories those leaders fell into By the 1990s concepts such as supportive
leadership had become widely accepted Supportive leadership is a naturally organic
and emotionally sensitive style like other styles it is especially useful in certain
circumstances but the company must adopt a culture that encourages such styles for
them to be effective
In supportive leadership the manager is not so interested in giving orders and
managing every detail as in giving employees the tools they need to work
themselves While delegation is a vital part of supportive leadership managers do
not simply assign tasks and then receive the results Instead they work through the
tasks with employees to improve skills and talent until the manager does not need to
worry about a task being done correctly and the employee is fully empowered in a
particular area
27 PARTICIPATIVE LEADERSHIP STYLE
Lewinrsquos study found that participative leadership also known as democratic
leadership is generally the most effective leadership style Democratic leaders offer
guidance to group members but they also participate in the group and allow input
from other group members In Lewinrsquos study children in this group were less
productive than the members of the authoritarian group but their contributions were
of a much higher quality
Participative leadership is a style of leadership that involves all members of a
team in identifying essential goals and developing procedures or strategies to reach
those goals From this perspective this leadership style can be seen as a leadership
style that relies heavily on the leader functioning as a facilitator rather than simply
24
issuing orders or making assignments This type of involved leadership style can be
utilized in business settings volunteer organizations and even in the function of the
home
Participative leaders encourage group members to participate but retain the
final say over the decision-making process Group members feel engaged in the
process and are more motivated and creative
One of the main benefits of participative leadership is that the process allows
for the development of additional leaders who can serve the organization at a later
date Because leaders who favor this style encourage active involvement on the part
of everyone on the team people often are able to express their creativity and
demonstrate abilities and talents that would not be made apparent otherwise The
discovery of these hidden assets help to benefit the work of the current team but also
alerts the organization to people within the team who should be provided with
opportunities to further develop some skill or ability for future use
One potential disadvantage of participate leadership is the time factor This
leadership style does often involve the need for more time before action is taken
This is only natural since the very nature of this leadership style means allowing
input from every member of the team However the extra time necessary for this
process often leads to decisions that ultimately benefit everyone to a greater degree
than faster decisions that are more limited in scope
Participative leadership also expands the range of possibilities for the team
When leadership styles that essentially leave all the direction and decision making in
the hands of one individual it is much more difficult to see a given approach from
several different angles When the leadership style encourages others to be involved
in the decision making process a given course of action can be approached from a
variety of perceptions This can often point out strengths or weaknesses to the
approach that would have gone unobserved and thus unresolved without this type of
participatory brainstorming and decision making
Effective participative leadership allows the talents and skills of all the team
members to be utilized in arriving at decisions and taking courses of action While
the team leader is usually still responsible for making the final decision this sharing
of functions within the team provide the perfect environment for everyone to provide
input that has the potential to make that final decision more well-rounded and
ultimately profitable for the company as a whole
25
28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE
Management which sets challenging goals assists in training emphasizes
improvement and expects the highest levels of performance
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
Achievement-oriented leaders always learn They always take risk They
never gamble (There is a difference) They always teach and mentor others They
understand that failure to adapt and change means death and destruction on a
competitive battlefield Either products are always changing or consumers are
changing so businesses must adapt or dieAchievement -oriented leaders put the
right people on the bus and go to great lengths to keep them there They never
change the deal with their employees (except to make it sweeter) They share
success They set stretch goals and achieve them It is fascinating to watch those
leaders work with their teams They are unstoppable
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
26
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION
There are a number of different styles of leadership and management that are
based on different theories The individuals style will be use based on a combination
of their beliefs values and preferences as well as the organizational culture and
norms which will encourage some styles and discourage others
Idealized influence describes managers who are exemplary role models for
associates Managers with idealized influence can be trusted and respected by
associates to make good decisions for the organization Intellectual Stimulation
describes managers who encourage innovation and creativity through challenging the
normal beliefs or views of a group Managers with intellectual stimulation promote
critical thinking and problem solving to make improvement of organization
performance
Inspirational motivation describes managers who motivate associates to
commit to the vision of the organization Managers with inspirational motivation
encourage team spirit to reach goals of increased revenue and market growth for the
organization Individual consideration describes managers who act as coaches and
advisors to the associates Managers with individual consideration encourage
associates to reach goals that help both the associates and the organization
27
CHAPTER 3
METHODOLOGY
31 RESEARCH DESIGN
A research design encompasses the methodology and procedures employed to
conduct scientific research The design of a study defines the study type (descriptive
correlational semi-experimental experimental review meta-analytic) and sub-type
(eg descriptive-longitudinal case study) research question hypotheses
independent and dependent variables experimental design and if applicable data
collection methods and a statistical analysis plan
The research design is also the framework for conducting the marketing
research project that clarified the necessary procedure in order to obtain the
information needed to solve all the marketing problem
In order to collect as much data as possible a combination of descriptive and
analytical research designs based on result from the questionnaire observation and
interview were used by the researcher to analyses the influence of leader on
competitive market concept of motivation in organization and the ways that human
performances on a job can be link with ability and motivation in Apple Inc
The method has been used is to distribute the questionnaire throughout the
staff in order to collect a better result The reason for choosing this method is
28
because this is the most effectives way to study the relationship between leadership
style and motivational level The raw data was analyze according to the research
objectives
32 POPULATION AND SAMPLING TECHNIQUE
The population of this study are all the staff from Apple Inc The population
chosen consider those who have had experiences working in such a high
technological company like Apple Inc The Sampling technique used in this research
was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the
south of Ireland
Figure 31 Required Sample Size
29
CHAPTER 4
RESEARCH FINDING
A questionnaire is a means of eliciting the feelings beliefs experiences
perceptions or attitudes of some sample of individuals As a data collecting
instrument it could be structured or unstructured
The questionnaire is most frequently a very concise preplanned set of
questions designed to yield specific information to meet a particular need for
research information about a pertinent topic The research information is attained
from respondents normally from a related interest area The dictionary definition
gives a clearer definition A questionnaire is a written or printed form used in
gathering information on some subject or subjects consisting of a list of questions to
be submitted to one or more persons
The method of questionnaire have some advantages of in Economy - Expense
and time involved in training interviewers and sending them to interview are reduced
by using questionnaires Uniformity of questions - Each respondent receives the
same set of questions phrased in exactly the same way Questionnaires may
therefore yield data more comparable than information obtained through an
interview Standardization - If the questions are highly structured and the conditions
under which they are answered are controlled then the questionnaire could become
standardized The disadvantages of questionnaire are respondentrsquos motivation is
difficult to assess affecting the validity of response
30
41 RESPONSE RATE
The laminated random sampling technique was used and a total of 100
samples size were selected out of 100 populations 100 questionnaires were received
that is representing 90 of response rate The sample size was reasonable and
beyond the target that we set early and exceed our expectation This is to allow
further analysis that was surpass the demand
42 DESCRIPTIVE DEMOGRAPHIC PROFILE
The demographic profile is in Table 41 The distribution of respondents
includes 65 male and 35 female The age of respondents was from below 30
years 35 45 between 30 to 40 years 20 between 40 to 50 years While for
years of experience 30 out of the 50 respondents that we carried out for
questionnaire have less than 5 years of experience 30 between 6 to 10 years 28
between 11 to 15 years and 12 have more than 16 years of experience
For the level of education 45 stand for those who have SPMMCEOthers 30 of
the respondents have STPMHSEDIPLOMA 18 of the respondents have degree
and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of
them are single 38 of the respondents are married and only 20 of them are
widowed
Demographic
Items
Frequency Percentage ()
Gender
Male 65 65
Female 35 35
31
Age
lt30 35 35
31-40 45 45
41-50 20 20
Length of Service
lt5 30 30
6-10 30 30
10-15 28 28
gt16 12 12
Education
SPMMCE 45 45
STPMHSE
DIPLOMA
30 30
Degree 18 18
Masterrsquos Degree 7 7
Status
Single 42 42
Married 38 38
Widowed 20 20
Table 41 Demographic Profile
43 DESCRIPTIVE ANALYSIS
32
Design of minimum maximum mean and standard deviation of each item
can be refer rend to the table 42 below Based on the table it reveals that the
minimum value for the directive leadership style is 1 and maximum is 5 In term of
mean and standard deviation of the directive leadership style are 257 413 1144
and 1336 respectively
For supportive leadership style the minimum mean will be 334 and the
highest are 444 For standard deviation is 0991 and 1386 respectively
For minimum value for participative leadership style will be 1 and the
maximum is 5 in addition to that the mean and standard deviation of the variable is
between 367 to 444 and 367 and 1040 and 1264 respectively
The achievement oriented leadership style the mean and standard deviation
of the variable is between 349 to 413 and 1021 to 1165
For motivation achievement based on individual perception the minimum
values of variable range from 1 to 2 and the maximum variable is 5 Mean and
standard deviation of the variable is between 253 to 459 and 0906 to 1335
Variableconstruct Mean Std Deviation
Directive 358 1145
1 He has the final word in the office
matters
373 1336
2 He emphasizes that all rules and
regulations
257 1144
3 He give clear explanations of what is
expected of other
365 1224
4 He give subordinates explicit
instructions for how to do their work
413 1246
5 He show interest in subordinatesrsquo
personal concerns
382 1306
Supportive 383 1190
1 He often mingle with the staff 373 1386
2 He often spent time as necessary to 444 0991
33
hear complaint from staff
3 Providing guidance without pressure
is the
key to being a good leader
362 1259
4 As a rule leaders should allow
subordinates
to appraise their own work
334 1072
5 Leaders should give subordinates
complete
freedom to solve problems on their own
401 1240
Participative 408 1110
1 He is very responsive and easy to be
invited to discuss
367 1264
2 He easily understood 413 1105
3 When things go wrong and he need to
create a strategy to keep a project or process
running on schedule he call a meeting to get his
employees advice
433 1046
4 To get information out He send it by
email memos or voice mail very rarely is a
meeting called His employees are then
expected to act upon the information
384 1040
5 He want to create an environment
where the employees take ownership of the
project I allow them to participate in the
decision making process
444 1096
Achievement Oriented 387 1103
1 He determines the duties of staff 391 1113
2 He describes the conditions and tasks
and clearly what is expected
349 1021
3 He explain the level of performance 382 1165
34
that is expected of subordinates
4 He give vague explanations of what is
expected of subordinates on the job
413 1107
5 He consistently set challenging goals
for subordinates to attain
401 1110
Motivation Level 345 1178
1 1 I feel annoyed when thinking about
the things I would like to do new work
459 0906
2 I am ambitious in my career 288 1233
3 I am energized when
people count on me for ideas
439 0947
4 When involved in group projects my
team membersrsquo problems are my problems
301 1211
5 I find pleasure in recognizing and
celebrating the accomplishments of others
290 1125
6 As a practice I ask people
challenging questions when we are working on
projects together
301 1211
7 I take delight in complimenting
people I work with when progress is made
411 1190
8 I find it easy to be the cheerleader for
others when times are good and when times are
bad
382 1179
9 Team accomplishment is more
important to me than my own personal
accomplishments
321 1327
10 When involved in group projects I
am inclined to let my ideas be known
253 1335
Table 42 leadership style
35
44 RELIABILITY ANALYSIS
According to Hinton (2004) recommended four cut-off points for steadiness
which includes outstanding reliability (090 and above) high reliability (070 ndash 090)
moderate reliability (050 ndash 070) and low reliability (050 and below)
000 050 Low Reliability
050 070 Moderate Reliability
070 090 High Reliability
090 100 Outstanding
Reliability
Table 43 Reliability Analysis
Based on table 43 there are five constructs directive supportive
participative achievement-oriented and motivation level shown Cronbachrsquos Alpha
values of 0865 0914 0970 0974 and 0883 respectively None of constructs
confirm low reliability The high Cronbachrsquos Alpa values for all establish contain
that they are inwardly uniform That means all element of each establishes are
measuring the identical content creation In the nutshell the higher the Cronbachrsquos
Alpha value of a construct the higher the reliability is of measuring the same
construct
Const
ructs
Sample
Size(n)
No
of Items
Cronbachrsquos
Alpha (a)
Type
Direc 100 5 0865 High Reliability
36
tive
Supp
ortive
100 5 0914 Outstanding
Reliability
Partic
ipative
100 5 0970 Outstanding
Reliability
Achi
evement
100 5 0974 Outstanding
Reliability
Level
of Staff
Motivation
100 10 0883 Outstanding
Reliability
Table 44 Reliability Test
45 CORRELATION MATRIX
Correlation analysis was used to conclude and decide relationships between
two variables measured Toward this end Pearson correlation test was used to
diagnose whether leadership styles and motivation level are relevant to each other
Table 44 presents the correlation matrix results
Table 44 shows the relation of independent variables with motivation level
For finding the relation significant level plt 005 and plt 001were chosen
The value of correlation coefficient r for directive leadership style is 0356
with plt 005 which show a moderate relationship with the level of staff motivation
It is found that the value of correlation coefficient r for supportive leadership
style is 0369 with plt 001 show a strong relationship with the level of staff
motivation
Participative leadership style carry correlation coefficient value r of 035 2
with plt 005 which show a moderate relationship with the level of staff motivation
For achievement oriented leadership style the coefficient valuer is 0430
with plt 001 which show a strong relationship with the level of staff motivation
37
Correlation is significant at the 001 level (1-tailed)
Correlation is significant at the 005 level (1-tailed)
Constructs Directive Supportive Participative Achievement Motivation
() () () ()
Directive 1 0691 0717 0799 0356
0000 0000 0000 0012
() () ()
Supportive 1 0877 0676 0369
0000 0000 0009
() ()
Participative 1 0736 0352
0000 0012
()
Achievemen
t
1 0430
0022
Motivation 1
Table 45 Correlation between leadership styles and the level of staff
motivation
46 REGRESSION ANALYSIS
In this study multiple regression analysis was applied Each variable from
factor scores were used in the analysis Table 45 shows the results of multiple
regression analysis of the research The findings showed that leadership styles were
not significant and negatively correlate with level of motivation of staff The R2 =
38
0184 indicates that 1840 of the variance in variable level of motivation of the
staff (dependent variable) can be explained by leadership styles
Beta coefficient the achievement oriented has the highest B β =0225
followed by supportive leadership style β = 0111 directive β =0024 and the lowest
is participative leadership style is β = - 0003That means one unit increase in
directive leadership style will lead to 0024 increase in the level of motivation for
supportive leadership style one unit increase will lead to 00111 increase in the level
of motivation one unit increase in participative will lead to -0003 change in the
level of motivation of staff and one unit increase in achievement oriented will lead
to 0225 increase to the level of motivation of staff The findings explain that the
components of the leadership styles do not explain the level of motivation of the
staff
Instruction
R2=0184
Adjusted R2=0103 F= 2499 p lt 005
Dependent Variable Level of staff Motivation
Unstandardised
Coefficients
Standardise
d
Coefficient
Model B Std Error Beta t Sig
(Constant) 2268 0446 5430 0000
Total Score Directive 0024 0186 0031 0144 0984
Total Score Supportive 0101 0177 0161 0691 0585
Total Score Participative -0003 0191 -0055 -0020 1082
Total Score Achievement 0225 0170 0312 1456 0210
39
Table 46 Multiple Regression Analysis (n=50)
40
Chapter 5
CONCLUSION AND RECOMMENDATION
51 INTRODUCTION
This chapter target to discuss the outcome shown in the previous chapters by
setting against them with those finding principles and earlier investigation in the
common field Moreover the investigationrsquos confines and recommendations for the
future research and practice are shown in this chapter
52 DISCUSSION OF FINDING
The objectives of this investigation were to determine the relationship
between leadership style and motivation level It is a study of Apple Incorporation
The outcome of this investigation gives that the leadership styles are supported to the
level of staff motivation The independents variables had correlation with the level of
the staff motivation that is illustrated in Table 42 in the preceding chapter
Based on the analysis of the research (Sample the leadership styles of the
manager of the Apple Incorporation) is significant with the leadership style which
has been practiced by Chief Executive Officer of Apple Incorporation in the District
41
of Johor Bahru Johor James Liow 1992) Analysis from the research found that the
most dominant leadership is achievement oriented followed by supportive directive
participative and achievement oriented
In discussing the results the researchers prefer to discuss each hypothesis
separately in order to get an accurate and complete perceptive of the relationship
between leadership style and motivation level
The results revealed that the respondents perceived the all four leadership
styles of the manager have relation with their level of motivation towards their jobs
Furthermore the results revealed that there is significant relationship between
leadership style and motivation level
What is remarkable here is that this findings correlates strongly with the
arguments that say that relationship between leadership style and motivation level
can be both influential and no influential with staffrsquos motivation and his or her
leadership styles depends on his or her choice of the style that suits the situation or
the company
For example the researchers of University Malaya claimed that the
leadership styles of leader had relationship with staffrsquos motivation but depending on
their jobs according to the job description and the organizational chart that informs
employees what when and how tasks should be done
53 LIMITATION OF STUDY
One of the limitations in research includes lack of adequate information on a
particular subject Research equipments are very hard or expensive to acquire leading
to formulation mere assumptions Another hindrance is poor or inaccessibility to the
region of study
Some of the limitations of doing a research include access of information
availability of enough resources and time management The availability of experts in
42
editing and guidance may also be minimal where support from friends or
organisation may not be enough
The limitations of the study are those characteristics of design or
methodology that impacted or influenced the application or interpretation of the
results of your study They are the constraints on generalizability and utility of
findings that are the result of the ways in which you chose to design the study andor
the method used to establish internal and external validity
Another limitation related to building the evidence about ldquosurvival of
consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin
spiritrdquo Not knowing all of your extended family members limits your ability to
verify statements communicated by the Medium When information related to a
discarnate is not verified this result could be related to the sitterrsquos limitations but it
may also be related to the Medium These challenges however highlight the
limitations of spirit communication and in general further highlights the complexity
of studying the ldquoA study of Apple Incorporationrdquo
Limitations in research methods vary depending on the type of method used
and how it was conducted They include language barriers you might want to do a
research on something that is in a language which you do not understand and the
production of a translator is not available You might also be short of the research
materials and others are not immediately available among others
Limitations are influences that the researcher cannot control They are the
shortcomings conditions or influences that cannot be controlled by the researcher
that place restrictions on your methodology and conclusions Any limitations that
might influence the results should be mentioned
54 SUGGESTIONS FOR FUTURE RESEARCH
From this research the researcher recommends a several means that could be
taken to improve staffrsquos motivation by concentrating on leadership styles
43
According to Marketing minds (2012) Apple Inc uses the Apple brand to
compete across several highly competitive markets including the personal computer
industry with its Macintosh line of computerslaptops and related software the
consumer electronics industry with products such as the iPod digital music
distribution through iTunes Music Store the smart phone market with the Apple
iPhone magazine book games and applications publishing via the AppsStore for
iPhone and the iPad tablet computing device and movie and TV content distribution
with Apple TV The company is also establishing a very strong marketing presence
relative to the rival (Google) in the advertising market via its business Apps and iAd
network Steve Jobs the co-Founder of Apple described the company as being a
mobile devices company largest in the world as their revenues are bigger than
Nokia Samsung or Sonys mobile devices business
The story started two months ago when Google released its first smart phone
This new smart phone made by a Taiwanese company called HTC and the phone
called Nexus One After three weeks Apple Company said is going to sue the
manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC
The company which has been releasing iPhone since 2007 believes that HTC
illegally used 20 patents of Apple These patents are related to user interface
architecture and hardware of iPhone Apple Company filed a lawsuit in US District
Court in Delaware and an objection presented to the International Trade Commission
in USA too
In response to these accusations made by Apple Company against HTC
company The HTC denied Applersquos allegations and declared to fight the suit In other
response HTC said it has been making phones for a far longer time than Apple
including a touch screen device called the XDA that predates the iPhone by about 5
years
Implications
The implications here appear to be that HTCrsquos technological primary somehow goes
against Applersquos claims that the company violated 20 of its patents And while itrsquos
certainly possible that that might be the case itrsquos hard to accept that argument
without a list of patents to back it up
Patents
44
Here some of the patents that Apple Company accusing HTC Company used them
for its new Nexus phone manufactured for Google They are Multi-touch Screen
Multifinger gestures device integration and multitasking accelerometer patents
What is Android Android is a software installed in the mobile devices that includes
an operating system middleware and key applications The Android SDK provides
the tools and APIs necessary to begin developing applications on the Android
platform using the Java programming language
Terminology
Today in the market consumer have a lot of options for every product
whether it be an IT product or Home PCs or consumer durables or a FMCG product
This study may be helpful for company to know about the factors affecting the
consumer behavior and patterns of the consumer It may also be helpful to know the
specific requirement of customer so that the customer can be easily satisfied
Moreover this study helps to know the buying habits and patterns of customer The
study will help the company to understand the relationship that a consumer have with
their Apple product It will help to ascertain the reason which makes the undisputed
leader in almost every segment in which they operate
All Apple Professional Development facilitators are educators themselves
That gives them a unique view they know whatrsquos important in the classroom so they
can ensure that you learn about your Apple products and how they can best serve you
and your students We have created workshops in the following categories
These curriculum-focused workshops help teachers apply their skills with
Apple products to specific areas and disciplines to produce effective personal
learning for their students
Focused on technology skills these foundational workshops help teachers
become confident and comfortable integrating Apple products into their teaching
strategies
These workshops for school leaders and Education decision-makers focus on
issues important to success such as visioning and planning
Our research investigated the role of social norms in an extended theory of
planned behavior (TPB) in the explanation of prostatecolorectal cancer screening
(CS) intention and the prediction of CS uptake among men
45
Apple is well known for giving its customers things that they need but didnt
know they needed until the product shipped In that spirit Apple is in a unique
position to make further gains with that philosophy especially as other companies
pull back reduce RampD or get out of some markets completely
I written before about how Apples financial position gives it a unique
competitive advantage over the competition That discussion pointed to how Apple
can pay cash for components get to the front of supplier delivery schedules then
through volume drive prices down putting extreme price pressure on the
competition while they develop the next generation with RampD dollars
Even as Apple does this they are mindful of their brand Selling cheap
products doesnt sit well with Apple and they definitely dont want to undercut or
cannibalize other product lines
So if one asks the question about what Apple can deliver in a time when
customers are watching every penny its silly to envision a cheaper stripped down
version of a product thats already doing well Instead as Apple ponders how to
deliver new products to cost conscious customers the company tends to think about
holes in the market that can be exploited with their technology -- but which dont
undercut current products
There are other considerations as well For example the iPod touch doesnt
have a camera or an FM radio Other than the CPU it doesnt radiate and can
therefore be used in corporate or government environments that would otherwise
forbid a device that could be a security concern Our fantasies often neglect to
consider such things Because people expect to use their iPhone anywhere that
device has a different set of design constraints
Availability of multi-modal logistics services has been introduced and
occupational safety and health management system elaborated The DTPB can
provide a useful framework for evaluating interventions to increase logisticians
motivations to safety performance The overriding aim of this study was to design
and pilot test a questionnaire for subsequent use in a large-scale survey This study
describes the early stages of a research questionnaire development and a pilot study
The main results of this pilot study that the questionnaire proved to be reliable and
the analysis although preliminary provided strong support for the predictive power
of the DTPB The evaluation led to minor changes in the questionnaire Currently
46
the relevant literature surrounding the DTPB reveals a lack of research that utilizes
empirically validated theories in the field of logistics safety There is therefore a need
to consider more practical issues that emerge when applying the theory As is often
the case with the DTPB questionnaire the participants thought the questionnaire was
rather long This is important given that lengthy questionnaires can impact on data
quality through reduced completion rates due to factors such as lowered participant
motivation The length of the questionnaire could be accommodated thereby
encouraging participation Another comment levied at the DTPB questionnaire is that
it appears rather repetitive Indeed responses received in the present context included
wersquove answered that already Alternatively it may be better to group the outcomes
and behavioural belief statements and address the issue of similarity
Although the key purpose of this study was to develop and pilot a
questionnaire and not to generalize its findings it is of interest to note that the
occupational doctors advice has significant relationship to safety performance One
possible reason is that occupational safety and health information is not easily
available thereby increasing the reliance of the workers on the occupational doctors
advice This finding together with the significant influence of peer culture within the
DTPB framework would seem to strengthen the view that increasing exposure of
logisticians to occupational safety and health may encourage more positive
subjective norms and implies that contact with occupational doctors may encourage
the logisticians to work safely
Deeper interpretation suggests that peers causal attributions regarding safety
performance in their workplace may exert a comparatively strong influence over
logisticians991257 safety It also adds weight to the suggestion that occupational safety
and health training should form part of the logistics company991257s annual training plan
and as such supports the view that occupational safety and health intervention
programmes are required
He findings from questionnaire pilot test seem to corroborate previous
research by suggesting that subjective norms is a key issue to be addressed in any
occupational safety and programme as is the case of the logistics sector The result is
in line with the results reported by Hamilton and White Paris and Van den Broucke
and Fogarty and Shaw who found subjective norms to be important in affecting
adoption of a system As such it would seem that efforts should be made to enhance
knowledge and in particular to highlight the benefits of safety performance for both
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
18
Mitchell 1974) The goal is to increase an employees motivation empowerment
and satisfaction so that they become productive members of the organization
Leadership concept that the subordinates accept a leaders behavior only so
far as they view it as resulting in immediate or future benefit Thus a leaders main
function is to clear a path to the realization of the subordinates goals he or she must
choose the behavior patterns that are most applicable in helping the subordinates get
what they want
Path-Goal is based on Vrooms (1964) expectancy theory in which an
individual will act in a certain way based on the expectation that the act will be
followed by a given outcome and on the attractiveness of that outcome to the
individual The path-goal theory was first introduced by Martin Evans (1970) and
then further developed by House (1971)
Leaders can take a strong or limited approach in these In clarifying the path
they may be directive or give vague hints In removing roadblocks they may scour
the path or help the follower move the bigger blocks In increasing rewards they
may give occasional encouragement or pave the way with gold
In fact leader should clarify the path so subordinates know which way to go
remove roadblocks that are stopping the things going there and Increasing the
rewards along the route There are four style of leadership which are supportive
directive participative and achievement-oriented leadership
Supportive leadership
Considering the needs of the follower showing concern for their welfare and
creating a friendly working environment This includes increasing the followers self-
esteem and making the job more interesting This approach is best when the work is
stressful boring or hazardous The leader make work pleasant for the workers by
showing concern for them and by being friendly and approachable It is most
effective in situations in which tasks and relationships are physically or
psychologically challenging Good relations are promoted with the group and
sensitivity to subordinates needs is shown
Directive Leadership
Telling followers what needs to be done and giving appropriate guidance
along the way This includes giving them schedules of specific work to be done at
19
specific times Rewards may also be increased as needed and role ambiguity
decreased (by telling them what they should be doing)
This may be used when the task is unstructured and complex and the follower
is inexperienced This increases the followers sense of security and control and
hence is appropriate to the situation
The leader informs her followers on what is expected of them such as telling
them what to do how to perform a task and scheduling and coordinating work It is
most effective when people are unsure about the task or when there is a lot of
uncertainty within the environment Specific advice is given to the group and ground
rules and structure are established For example clarifying expectations specifying
or assigning certain work tasks to be followed
Participative leadership
Consulting with followers and taking their ideas into account when making
decisions and taking particular actions This approach is best when the followers are
expert and their advice is both needed and they expect to be able to give it The
leaders consult with their followers by consulting with them before making a
decision on how to proceed It is most effective when subordinates are highly trained
and involved in their work Decision making is based on consultation with the group
and information is shared with the group
Achievement-oriented leadership
Setting challenging goals both in work and in self-improvement (and often
together) High standards are demonstrated and expected The leader shows faith in
the capabilities of the follower to succeed This approach is best when the task is
complex
The leader sets challenging goals for his followers expects them to perform
at their highest level and shows confidence in their ability to meet this expectation
It is most effective in professional work environments such as technical or
scientific or in achievement environments such as sales Challenging goals are set
and high performance is encouraged while confidence is shown in the groups ability
The path-goal theory by House(1971) also known as the path-goal theory of
leader effectiveness or the path-goal model is a leadership theory in the field
The original path-goal theory identifies achievement-oriented directive
participative and supportive leader behaviors
20
The directive path-goal clarifying leader behaviour refers to situations where
the leader lets followers know what is expected of them and tells them how to
perform their tasks
24 NEED FOR ACHIEVEMENT THEORY
Need for Achievement (n Ach) is the degree to which someone is motivated
to set and reach goals People with a high n Ach are usually driven to succeed for
internal reasons such as personal satisfaction rather than by external pressures
Personality trait characterized by an enduring and consistent concern with
setting and meeting high standards of achievement This need is influenced by
internal drive for action (intrinsic motivation) and the pressure exerted by the
expectations of others (extrinsic motivation) Measured by thematic appreciation
tests need for achievement motivates an individual to succeed in competition and to
excel in activities important to him or her
These individuals work hard to meet their goals and tend to take on tasks that
are moderately difficult to accomplish If they choose a goal that is too easy the
achievement is not very rewarding and if they chose something that is too difficult
success may not be obtainable Say someone with a high n Ach is just beginning to
set high standards for themselves in fitness They may aim to run a 5k (3-mile) race
but they would shy away from a longer race until they have become a more
experienced runner so they arenrsquot setting themselves up for failure
People high in N-Ach are characterized by a tendency to seek challenges and
a high degree of independence Their most satisfying is the recognition of their
achievements
21
25 DIRECTIVE LEADERSHIP STYLE
The directive leadership style is one of four leadership behaviours identified
by the path-goal theory of leadership Directive leadership is characterized by setting
clear objectives and rules for your subordinates and ensuring that your expectations
and directions are clearly defined and understood by your subordinates Directive
leadership may be advisable when subordinates are unskilled or inexperienced at a
complex task It may backfire if imposed upon highly skilled and experienced
employees who are extremely competent to perform the task
An instructional type of managerial style characterized by a leader who tells
subordinate staff what they are expected to do and how to perform the expected
tasks A directive leadership style might be helpful for a manager within a business
where their subordinate staff members have jobs that are not particularly specialized
and so they need more guidance to avoid uncertainty
Directive leadership is one of five models of leadership described by Bernard
Bass Directive leadership is a style of leading people in a business or project It is
probably the most common form of leadership existing in large businesses today It
is very common in traditional business and traditional cultures This style of
leadership consists of a manager or superior person directing subordinates to
complete or work on a task at hand The manager will tell the employee exactly what
to do and how to do it He or she will have specific standards and will demand that
they be met The manager leads with total authority The military is a good example
of directive leadership However in business it does not always work as well
Directive leadership does not allow an employee to reach their potential nor does it
allow the employee to express their independent thoughts or creativity
Directive leader is a leader who is very strict autocratic makes use of his
power of influence from his position to control reward and force the followers to
comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)
22
26 SUPPORTIVE LEADERSHIP STYLE
Supportive Leadership is one of the leadership styles found in path-goal
theory A supportive leader try to decrease employee stress and frustration in the
workplace This method is effective when your work tasks are dangerous tedious
and stressful but is not really effective if your work tasks are intrinsically motivating
because you dont need to be motivated to do the work
Supportive leadership is a kind of leadership where you listen to your
workers and help them out when they need help Supportive leadership is an opposite
of autocratic leadership and is much more successful in many fields of work But not
in all of course
The leadership style I use to follow is Supportive leadership because
according to me the followers are as important as task The goals can only be achieve
with the help of followers if followers are facing any problem either in their personal
life or under organization roof the affection of that problem can be clearly measured
from their task results Moreover I use self-made theory in my leadership which is
Get addict an achieve according to this a person can achieve anything but the
conditions is that the person must be addicted to it If followers are facing any
grievances they canrsquot be addicted towards achievement Supportive leader in my way
does not only mean handling grievances of followers but I call myself supportive
leader because I plan my tactics towards achieving a goal according to the followers
ability and skills moreover according to their willingness and motivation towards
work Supportive leadership is It leads people It doesnt drive them It involves
them It doesnt coerce them It never loses sight of the most important principle
governing any project involving human beings namely that people are more
important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive
leadership is working along with followers guiding them helping them instead of
working ahead of them Human beings are most important aspect of this type of
leadership According to me this leadership can be done effectively if leaders treat
followers as one who work with him rather work for him Being the basket ball
captain for two consecutive years I applied my leadership style and maintained a
team
23
Supportive leadership is a reference to a particular leadership style for
business As management styles became more complex in the 1970s and 1980s
theories began to grow up Businesses started looking not only at the techniques of
management but at the different types of leaders found in business and what
categories those leaders fell into By the 1990s concepts such as supportive
leadership had become widely accepted Supportive leadership is a naturally organic
and emotionally sensitive style like other styles it is especially useful in certain
circumstances but the company must adopt a culture that encourages such styles for
them to be effective
In supportive leadership the manager is not so interested in giving orders and
managing every detail as in giving employees the tools they need to work
themselves While delegation is a vital part of supportive leadership managers do
not simply assign tasks and then receive the results Instead they work through the
tasks with employees to improve skills and talent until the manager does not need to
worry about a task being done correctly and the employee is fully empowered in a
particular area
27 PARTICIPATIVE LEADERSHIP STYLE
Lewinrsquos study found that participative leadership also known as democratic
leadership is generally the most effective leadership style Democratic leaders offer
guidance to group members but they also participate in the group and allow input
from other group members In Lewinrsquos study children in this group were less
productive than the members of the authoritarian group but their contributions were
of a much higher quality
Participative leadership is a style of leadership that involves all members of a
team in identifying essential goals and developing procedures or strategies to reach
those goals From this perspective this leadership style can be seen as a leadership
style that relies heavily on the leader functioning as a facilitator rather than simply
24
issuing orders or making assignments This type of involved leadership style can be
utilized in business settings volunteer organizations and even in the function of the
home
Participative leaders encourage group members to participate but retain the
final say over the decision-making process Group members feel engaged in the
process and are more motivated and creative
One of the main benefits of participative leadership is that the process allows
for the development of additional leaders who can serve the organization at a later
date Because leaders who favor this style encourage active involvement on the part
of everyone on the team people often are able to express their creativity and
demonstrate abilities and talents that would not be made apparent otherwise The
discovery of these hidden assets help to benefit the work of the current team but also
alerts the organization to people within the team who should be provided with
opportunities to further develop some skill or ability for future use
One potential disadvantage of participate leadership is the time factor This
leadership style does often involve the need for more time before action is taken
This is only natural since the very nature of this leadership style means allowing
input from every member of the team However the extra time necessary for this
process often leads to decisions that ultimately benefit everyone to a greater degree
than faster decisions that are more limited in scope
Participative leadership also expands the range of possibilities for the team
When leadership styles that essentially leave all the direction and decision making in
the hands of one individual it is much more difficult to see a given approach from
several different angles When the leadership style encourages others to be involved
in the decision making process a given course of action can be approached from a
variety of perceptions This can often point out strengths or weaknesses to the
approach that would have gone unobserved and thus unresolved without this type of
participatory brainstorming and decision making
Effective participative leadership allows the talents and skills of all the team
members to be utilized in arriving at decisions and taking courses of action While
the team leader is usually still responsible for making the final decision this sharing
of functions within the team provide the perfect environment for everyone to provide
input that has the potential to make that final decision more well-rounded and
ultimately profitable for the company as a whole
25
28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE
Management which sets challenging goals assists in training emphasizes
improvement and expects the highest levels of performance
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
Achievement-oriented leaders always learn They always take risk They
never gamble (There is a difference) They always teach and mentor others They
understand that failure to adapt and change means death and destruction on a
competitive battlefield Either products are always changing or consumers are
changing so businesses must adapt or dieAchievement -oriented leaders put the
right people on the bus and go to great lengths to keep them there They never
change the deal with their employees (except to make it sweeter) They share
success They set stretch goals and achieve them It is fascinating to watch those
leaders work with their teams They are unstoppable
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
26
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION
There are a number of different styles of leadership and management that are
based on different theories The individuals style will be use based on a combination
of their beliefs values and preferences as well as the organizational culture and
norms which will encourage some styles and discourage others
Idealized influence describes managers who are exemplary role models for
associates Managers with idealized influence can be trusted and respected by
associates to make good decisions for the organization Intellectual Stimulation
describes managers who encourage innovation and creativity through challenging the
normal beliefs or views of a group Managers with intellectual stimulation promote
critical thinking and problem solving to make improvement of organization
performance
Inspirational motivation describes managers who motivate associates to
commit to the vision of the organization Managers with inspirational motivation
encourage team spirit to reach goals of increased revenue and market growth for the
organization Individual consideration describes managers who act as coaches and
advisors to the associates Managers with individual consideration encourage
associates to reach goals that help both the associates and the organization
27
CHAPTER 3
METHODOLOGY
31 RESEARCH DESIGN
A research design encompasses the methodology and procedures employed to
conduct scientific research The design of a study defines the study type (descriptive
correlational semi-experimental experimental review meta-analytic) and sub-type
(eg descriptive-longitudinal case study) research question hypotheses
independent and dependent variables experimental design and if applicable data
collection methods and a statistical analysis plan
The research design is also the framework for conducting the marketing
research project that clarified the necessary procedure in order to obtain the
information needed to solve all the marketing problem
In order to collect as much data as possible a combination of descriptive and
analytical research designs based on result from the questionnaire observation and
interview were used by the researcher to analyses the influence of leader on
competitive market concept of motivation in organization and the ways that human
performances on a job can be link with ability and motivation in Apple Inc
The method has been used is to distribute the questionnaire throughout the
staff in order to collect a better result The reason for choosing this method is
28
because this is the most effectives way to study the relationship between leadership
style and motivational level The raw data was analyze according to the research
objectives
32 POPULATION AND SAMPLING TECHNIQUE
The population of this study are all the staff from Apple Inc The population
chosen consider those who have had experiences working in such a high
technological company like Apple Inc The Sampling technique used in this research
was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the
south of Ireland
Figure 31 Required Sample Size
29
CHAPTER 4
RESEARCH FINDING
A questionnaire is a means of eliciting the feelings beliefs experiences
perceptions or attitudes of some sample of individuals As a data collecting
instrument it could be structured or unstructured
The questionnaire is most frequently a very concise preplanned set of
questions designed to yield specific information to meet a particular need for
research information about a pertinent topic The research information is attained
from respondents normally from a related interest area The dictionary definition
gives a clearer definition A questionnaire is a written or printed form used in
gathering information on some subject or subjects consisting of a list of questions to
be submitted to one or more persons
The method of questionnaire have some advantages of in Economy - Expense
and time involved in training interviewers and sending them to interview are reduced
by using questionnaires Uniformity of questions - Each respondent receives the
same set of questions phrased in exactly the same way Questionnaires may
therefore yield data more comparable than information obtained through an
interview Standardization - If the questions are highly structured and the conditions
under which they are answered are controlled then the questionnaire could become
standardized The disadvantages of questionnaire are respondentrsquos motivation is
difficult to assess affecting the validity of response
30
41 RESPONSE RATE
The laminated random sampling technique was used and a total of 100
samples size were selected out of 100 populations 100 questionnaires were received
that is representing 90 of response rate The sample size was reasonable and
beyond the target that we set early and exceed our expectation This is to allow
further analysis that was surpass the demand
42 DESCRIPTIVE DEMOGRAPHIC PROFILE
The demographic profile is in Table 41 The distribution of respondents
includes 65 male and 35 female The age of respondents was from below 30
years 35 45 between 30 to 40 years 20 between 40 to 50 years While for
years of experience 30 out of the 50 respondents that we carried out for
questionnaire have less than 5 years of experience 30 between 6 to 10 years 28
between 11 to 15 years and 12 have more than 16 years of experience
For the level of education 45 stand for those who have SPMMCEOthers 30 of
the respondents have STPMHSEDIPLOMA 18 of the respondents have degree
and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of
them are single 38 of the respondents are married and only 20 of them are
widowed
Demographic
Items
Frequency Percentage ()
Gender
Male 65 65
Female 35 35
31
Age
lt30 35 35
31-40 45 45
41-50 20 20
Length of Service
lt5 30 30
6-10 30 30
10-15 28 28
gt16 12 12
Education
SPMMCE 45 45
STPMHSE
DIPLOMA
30 30
Degree 18 18
Masterrsquos Degree 7 7
Status
Single 42 42
Married 38 38
Widowed 20 20
Table 41 Demographic Profile
43 DESCRIPTIVE ANALYSIS
32
Design of minimum maximum mean and standard deviation of each item
can be refer rend to the table 42 below Based on the table it reveals that the
minimum value for the directive leadership style is 1 and maximum is 5 In term of
mean and standard deviation of the directive leadership style are 257 413 1144
and 1336 respectively
For supportive leadership style the minimum mean will be 334 and the
highest are 444 For standard deviation is 0991 and 1386 respectively
For minimum value for participative leadership style will be 1 and the
maximum is 5 in addition to that the mean and standard deviation of the variable is
between 367 to 444 and 367 and 1040 and 1264 respectively
The achievement oriented leadership style the mean and standard deviation
of the variable is between 349 to 413 and 1021 to 1165
For motivation achievement based on individual perception the minimum
values of variable range from 1 to 2 and the maximum variable is 5 Mean and
standard deviation of the variable is between 253 to 459 and 0906 to 1335
Variableconstruct Mean Std Deviation
Directive 358 1145
1 He has the final word in the office
matters
373 1336
2 He emphasizes that all rules and
regulations
257 1144
3 He give clear explanations of what is
expected of other
365 1224
4 He give subordinates explicit
instructions for how to do their work
413 1246
5 He show interest in subordinatesrsquo
personal concerns
382 1306
Supportive 383 1190
1 He often mingle with the staff 373 1386
2 He often spent time as necessary to 444 0991
33
hear complaint from staff
3 Providing guidance without pressure
is the
key to being a good leader
362 1259
4 As a rule leaders should allow
subordinates
to appraise their own work
334 1072
5 Leaders should give subordinates
complete
freedom to solve problems on their own
401 1240
Participative 408 1110
1 He is very responsive and easy to be
invited to discuss
367 1264
2 He easily understood 413 1105
3 When things go wrong and he need to
create a strategy to keep a project or process
running on schedule he call a meeting to get his
employees advice
433 1046
4 To get information out He send it by
email memos or voice mail very rarely is a
meeting called His employees are then
expected to act upon the information
384 1040
5 He want to create an environment
where the employees take ownership of the
project I allow them to participate in the
decision making process
444 1096
Achievement Oriented 387 1103
1 He determines the duties of staff 391 1113
2 He describes the conditions and tasks
and clearly what is expected
349 1021
3 He explain the level of performance 382 1165
34
that is expected of subordinates
4 He give vague explanations of what is
expected of subordinates on the job
413 1107
5 He consistently set challenging goals
for subordinates to attain
401 1110
Motivation Level 345 1178
1 1 I feel annoyed when thinking about
the things I would like to do new work
459 0906
2 I am ambitious in my career 288 1233
3 I am energized when
people count on me for ideas
439 0947
4 When involved in group projects my
team membersrsquo problems are my problems
301 1211
5 I find pleasure in recognizing and
celebrating the accomplishments of others
290 1125
6 As a practice I ask people
challenging questions when we are working on
projects together
301 1211
7 I take delight in complimenting
people I work with when progress is made
411 1190
8 I find it easy to be the cheerleader for
others when times are good and when times are
bad
382 1179
9 Team accomplishment is more
important to me than my own personal
accomplishments
321 1327
10 When involved in group projects I
am inclined to let my ideas be known
253 1335
Table 42 leadership style
35
44 RELIABILITY ANALYSIS
According to Hinton (2004) recommended four cut-off points for steadiness
which includes outstanding reliability (090 and above) high reliability (070 ndash 090)
moderate reliability (050 ndash 070) and low reliability (050 and below)
000 050 Low Reliability
050 070 Moderate Reliability
070 090 High Reliability
090 100 Outstanding
Reliability
Table 43 Reliability Analysis
Based on table 43 there are five constructs directive supportive
participative achievement-oriented and motivation level shown Cronbachrsquos Alpha
values of 0865 0914 0970 0974 and 0883 respectively None of constructs
confirm low reliability The high Cronbachrsquos Alpa values for all establish contain
that they are inwardly uniform That means all element of each establishes are
measuring the identical content creation In the nutshell the higher the Cronbachrsquos
Alpha value of a construct the higher the reliability is of measuring the same
construct
Const
ructs
Sample
Size(n)
No
of Items
Cronbachrsquos
Alpha (a)
Type
Direc 100 5 0865 High Reliability
36
tive
Supp
ortive
100 5 0914 Outstanding
Reliability
Partic
ipative
100 5 0970 Outstanding
Reliability
Achi
evement
100 5 0974 Outstanding
Reliability
Level
of Staff
Motivation
100 10 0883 Outstanding
Reliability
Table 44 Reliability Test
45 CORRELATION MATRIX
Correlation analysis was used to conclude and decide relationships between
two variables measured Toward this end Pearson correlation test was used to
diagnose whether leadership styles and motivation level are relevant to each other
Table 44 presents the correlation matrix results
Table 44 shows the relation of independent variables with motivation level
For finding the relation significant level plt 005 and plt 001were chosen
The value of correlation coefficient r for directive leadership style is 0356
with plt 005 which show a moderate relationship with the level of staff motivation
It is found that the value of correlation coefficient r for supportive leadership
style is 0369 with plt 001 show a strong relationship with the level of staff
motivation
Participative leadership style carry correlation coefficient value r of 035 2
with plt 005 which show a moderate relationship with the level of staff motivation
For achievement oriented leadership style the coefficient valuer is 0430
with plt 001 which show a strong relationship with the level of staff motivation
37
Correlation is significant at the 001 level (1-tailed)
Correlation is significant at the 005 level (1-tailed)
Constructs Directive Supportive Participative Achievement Motivation
() () () ()
Directive 1 0691 0717 0799 0356
0000 0000 0000 0012
() () ()
Supportive 1 0877 0676 0369
0000 0000 0009
() ()
Participative 1 0736 0352
0000 0012
()
Achievemen
t
1 0430
0022
Motivation 1
Table 45 Correlation between leadership styles and the level of staff
motivation
46 REGRESSION ANALYSIS
In this study multiple regression analysis was applied Each variable from
factor scores were used in the analysis Table 45 shows the results of multiple
regression analysis of the research The findings showed that leadership styles were
not significant and negatively correlate with level of motivation of staff The R2 =
38
0184 indicates that 1840 of the variance in variable level of motivation of the
staff (dependent variable) can be explained by leadership styles
Beta coefficient the achievement oriented has the highest B β =0225
followed by supportive leadership style β = 0111 directive β =0024 and the lowest
is participative leadership style is β = - 0003That means one unit increase in
directive leadership style will lead to 0024 increase in the level of motivation for
supportive leadership style one unit increase will lead to 00111 increase in the level
of motivation one unit increase in participative will lead to -0003 change in the
level of motivation of staff and one unit increase in achievement oriented will lead
to 0225 increase to the level of motivation of staff The findings explain that the
components of the leadership styles do not explain the level of motivation of the
staff
Instruction
R2=0184
Adjusted R2=0103 F= 2499 p lt 005
Dependent Variable Level of staff Motivation
Unstandardised
Coefficients
Standardise
d
Coefficient
Model B Std Error Beta t Sig
(Constant) 2268 0446 5430 0000
Total Score Directive 0024 0186 0031 0144 0984
Total Score Supportive 0101 0177 0161 0691 0585
Total Score Participative -0003 0191 -0055 -0020 1082
Total Score Achievement 0225 0170 0312 1456 0210
39
Table 46 Multiple Regression Analysis (n=50)
40
Chapter 5
CONCLUSION AND RECOMMENDATION
51 INTRODUCTION
This chapter target to discuss the outcome shown in the previous chapters by
setting against them with those finding principles and earlier investigation in the
common field Moreover the investigationrsquos confines and recommendations for the
future research and practice are shown in this chapter
52 DISCUSSION OF FINDING
The objectives of this investigation were to determine the relationship
between leadership style and motivation level It is a study of Apple Incorporation
The outcome of this investigation gives that the leadership styles are supported to the
level of staff motivation The independents variables had correlation with the level of
the staff motivation that is illustrated in Table 42 in the preceding chapter
Based on the analysis of the research (Sample the leadership styles of the
manager of the Apple Incorporation) is significant with the leadership style which
has been practiced by Chief Executive Officer of Apple Incorporation in the District
41
of Johor Bahru Johor James Liow 1992) Analysis from the research found that the
most dominant leadership is achievement oriented followed by supportive directive
participative and achievement oriented
In discussing the results the researchers prefer to discuss each hypothesis
separately in order to get an accurate and complete perceptive of the relationship
between leadership style and motivation level
The results revealed that the respondents perceived the all four leadership
styles of the manager have relation with their level of motivation towards their jobs
Furthermore the results revealed that there is significant relationship between
leadership style and motivation level
What is remarkable here is that this findings correlates strongly with the
arguments that say that relationship between leadership style and motivation level
can be both influential and no influential with staffrsquos motivation and his or her
leadership styles depends on his or her choice of the style that suits the situation or
the company
For example the researchers of University Malaya claimed that the
leadership styles of leader had relationship with staffrsquos motivation but depending on
their jobs according to the job description and the organizational chart that informs
employees what when and how tasks should be done
53 LIMITATION OF STUDY
One of the limitations in research includes lack of adequate information on a
particular subject Research equipments are very hard or expensive to acquire leading
to formulation mere assumptions Another hindrance is poor or inaccessibility to the
region of study
Some of the limitations of doing a research include access of information
availability of enough resources and time management The availability of experts in
42
editing and guidance may also be minimal where support from friends or
organisation may not be enough
The limitations of the study are those characteristics of design or
methodology that impacted or influenced the application or interpretation of the
results of your study They are the constraints on generalizability and utility of
findings that are the result of the ways in which you chose to design the study andor
the method used to establish internal and external validity
Another limitation related to building the evidence about ldquosurvival of
consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin
spiritrdquo Not knowing all of your extended family members limits your ability to
verify statements communicated by the Medium When information related to a
discarnate is not verified this result could be related to the sitterrsquos limitations but it
may also be related to the Medium These challenges however highlight the
limitations of spirit communication and in general further highlights the complexity
of studying the ldquoA study of Apple Incorporationrdquo
Limitations in research methods vary depending on the type of method used
and how it was conducted They include language barriers you might want to do a
research on something that is in a language which you do not understand and the
production of a translator is not available You might also be short of the research
materials and others are not immediately available among others
Limitations are influences that the researcher cannot control They are the
shortcomings conditions or influences that cannot be controlled by the researcher
that place restrictions on your methodology and conclusions Any limitations that
might influence the results should be mentioned
54 SUGGESTIONS FOR FUTURE RESEARCH
From this research the researcher recommends a several means that could be
taken to improve staffrsquos motivation by concentrating on leadership styles
43
According to Marketing minds (2012) Apple Inc uses the Apple brand to
compete across several highly competitive markets including the personal computer
industry with its Macintosh line of computerslaptops and related software the
consumer electronics industry with products such as the iPod digital music
distribution through iTunes Music Store the smart phone market with the Apple
iPhone magazine book games and applications publishing via the AppsStore for
iPhone and the iPad tablet computing device and movie and TV content distribution
with Apple TV The company is also establishing a very strong marketing presence
relative to the rival (Google) in the advertising market via its business Apps and iAd
network Steve Jobs the co-Founder of Apple described the company as being a
mobile devices company largest in the world as their revenues are bigger than
Nokia Samsung or Sonys mobile devices business
The story started two months ago when Google released its first smart phone
This new smart phone made by a Taiwanese company called HTC and the phone
called Nexus One After three weeks Apple Company said is going to sue the
manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC
The company which has been releasing iPhone since 2007 believes that HTC
illegally used 20 patents of Apple These patents are related to user interface
architecture and hardware of iPhone Apple Company filed a lawsuit in US District
Court in Delaware and an objection presented to the International Trade Commission
in USA too
In response to these accusations made by Apple Company against HTC
company The HTC denied Applersquos allegations and declared to fight the suit In other
response HTC said it has been making phones for a far longer time than Apple
including a touch screen device called the XDA that predates the iPhone by about 5
years
Implications
The implications here appear to be that HTCrsquos technological primary somehow goes
against Applersquos claims that the company violated 20 of its patents And while itrsquos
certainly possible that that might be the case itrsquos hard to accept that argument
without a list of patents to back it up
Patents
44
Here some of the patents that Apple Company accusing HTC Company used them
for its new Nexus phone manufactured for Google They are Multi-touch Screen
Multifinger gestures device integration and multitasking accelerometer patents
What is Android Android is a software installed in the mobile devices that includes
an operating system middleware and key applications The Android SDK provides
the tools and APIs necessary to begin developing applications on the Android
platform using the Java programming language
Terminology
Today in the market consumer have a lot of options for every product
whether it be an IT product or Home PCs or consumer durables or a FMCG product
This study may be helpful for company to know about the factors affecting the
consumer behavior and patterns of the consumer It may also be helpful to know the
specific requirement of customer so that the customer can be easily satisfied
Moreover this study helps to know the buying habits and patterns of customer The
study will help the company to understand the relationship that a consumer have with
their Apple product It will help to ascertain the reason which makes the undisputed
leader in almost every segment in which they operate
All Apple Professional Development facilitators are educators themselves
That gives them a unique view they know whatrsquos important in the classroom so they
can ensure that you learn about your Apple products and how they can best serve you
and your students We have created workshops in the following categories
These curriculum-focused workshops help teachers apply their skills with
Apple products to specific areas and disciplines to produce effective personal
learning for their students
Focused on technology skills these foundational workshops help teachers
become confident and comfortable integrating Apple products into their teaching
strategies
These workshops for school leaders and Education decision-makers focus on
issues important to success such as visioning and planning
Our research investigated the role of social norms in an extended theory of
planned behavior (TPB) in the explanation of prostatecolorectal cancer screening
(CS) intention and the prediction of CS uptake among men
45
Apple is well known for giving its customers things that they need but didnt
know they needed until the product shipped In that spirit Apple is in a unique
position to make further gains with that philosophy especially as other companies
pull back reduce RampD or get out of some markets completely
I written before about how Apples financial position gives it a unique
competitive advantage over the competition That discussion pointed to how Apple
can pay cash for components get to the front of supplier delivery schedules then
through volume drive prices down putting extreme price pressure on the
competition while they develop the next generation with RampD dollars
Even as Apple does this they are mindful of their brand Selling cheap
products doesnt sit well with Apple and they definitely dont want to undercut or
cannibalize other product lines
So if one asks the question about what Apple can deliver in a time when
customers are watching every penny its silly to envision a cheaper stripped down
version of a product thats already doing well Instead as Apple ponders how to
deliver new products to cost conscious customers the company tends to think about
holes in the market that can be exploited with their technology -- but which dont
undercut current products
There are other considerations as well For example the iPod touch doesnt
have a camera or an FM radio Other than the CPU it doesnt radiate and can
therefore be used in corporate or government environments that would otherwise
forbid a device that could be a security concern Our fantasies often neglect to
consider such things Because people expect to use their iPhone anywhere that
device has a different set of design constraints
Availability of multi-modal logistics services has been introduced and
occupational safety and health management system elaborated The DTPB can
provide a useful framework for evaluating interventions to increase logisticians
motivations to safety performance The overriding aim of this study was to design
and pilot test a questionnaire for subsequent use in a large-scale survey This study
describes the early stages of a research questionnaire development and a pilot study
The main results of this pilot study that the questionnaire proved to be reliable and
the analysis although preliminary provided strong support for the predictive power
of the DTPB The evaluation led to minor changes in the questionnaire Currently
46
the relevant literature surrounding the DTPB reveals a lack of research that utilizes
empirically validated theories in the field of logistics safety There is therefore a need
to consider more practical issues that emerge when applying the theory As is often
the case with the DTPB questionnaire the participants thought the questionnaire was
rather long This is important given that lengthy questionnaires can impact on data
quality through reduced completion rates due to factors such as lowered participant
motivation The length of the questionnaire could be accommodated thereby
encouraging participation Another comment levied at the DTPB questionnaire is that
it appears rather repetitive Indeed responses received in the present context included
wersquove answered that already Alternatively it may be better to group the outcomes
and behavioural belief statements and address the issue of similarity
Although the key purpose of this study was to develop and pilot a
questionnaire and not to generalize its findings it is of interest to note that the
occupational doctors advice has significant relationship to safety performance One
possible reason is that occupational safety and health information is not easily
available thereby increasing the reliance of the workers on the occupational doctors
advice This finding together with the significant influence of peer culture within the
DTPB framework would seem to strengthen the view that increasing exposure of
logisticians to occupational safety and health may encourage more positive
subjective norms and implies that contact with occupational doctors may encourage
the logisticians to work safely
Deeper interpretation suggests that peers causal attributions regarding safety
performance in their workplace may exert a comparatively strong influence over
logisticians991257 safety It also adds weight to the suggestion that occupational safety
and health training should form part of the logistics company991257s annual training plan
and as such supports the view that occupational safety and health intervention
programmes are required
He findings from questionnaire pilot test seem to corroborate previous
research by suggesting that subjective norms is a key issue to be addressed in any
occupational safety and programme as is the case of the logistics sector The result is
in line with the results reported by Hamilton and White Paris and Van den Broucke
and Fogarty and Shaw who found subjective norms to be important in affecting
adoption of a system As such it would seem that efforts should be made to enhance
knowledge and in particular to highlight the benefits of safety performance for both
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
19
specific times Rewards may also be increased as needed and role ambiguity
decreased (by telling them what they should be doing)
This may be used when the task is unstructured and complex and the follower
is inexperienced This increases the followers sense of security and control and
hence is appropriate to the situation
The leader informs her followers on what is expected of them such as telling
them what to do how to perform a task and scheduling and coordinating work It is
most effective when people are unsure about the task or when there is a lot of
uncertainty within the environment Specific advice is given to the group and ground
rules and structure are established For example clarifying expectations specifying
or assigning certain work tasks to be followed
Participative leadership
Consulting with followers and taking their ideas into account when making
decisions and taking particular actions This approach is best when the followers are
expert and their advice is both needed and they expect to be able to give it The
leaders consult with their followers by consulting with them before making a
decision on how to proceed It is most effective when subordinates are highly trained
and involved in their work Decision making is based on consultation with the group
and information is shared with the group
Achievement-oriented leadership
Setting challenging goals both in work and in self-improvement (and often
together) High standards are demonstrated and expected The leader shows faith in
the capabilities of the follower to succeed This approach is best when the task is
complex
The leader sets challenging goals for his followers expects them to perform
at their highest level and shows confidence in their ability to meet this expectation
It is most effective in professional work environments such as technical or
scientific or in achievement environments such as sales Challenging goals are set
and high performance is encouraged while confidence is shown in the groups ability
The path-goal theory by House(1971) also known as the path-goal theory of
leader effectiveness or the path-goal model is a leadership theory in the field
The original path-goal theory identifies achievement-oriented directive
participative and supportive leader behaviors
20
The directive path-goal clarifying leader behaviour refers to situations where
the leader lets followers know what is expected of them and tells them how to
perform their tasks
24 NEED FOR ACHIEVEMENT THEORY
Need for Achievement (n Ach) is the degree to which someone is motivated
to set and reach goals People with a high n Ach are usually driven to succeed for
internal reasons such as personal satisfaction rather than by external pressures
Personality trait characterized by an enduring and consistent concern with
setting and meeting high standards of achievement This need is influenced by
internal drive for action (intrinsic motivation) and the pressure exerted by the
expectations of others (extrinsic motivation) Measured by thematic appreciation
tests need for achievement motivates an individual to succeed in competition and to
excel in activities important to him or her
These individuals work hard to meet their goals and tend to take on tasks that
are moderately difficult to accomplish If they choose a goal that is too easy the
achievement is not very rewarding and if they chose something that is too difficult
success may not be obtainable Say someone with a high n Ach is just beginning to
set high standards for themselves in fitness They may aim to run a 5k (3-mile) race
but they would shy away from a longer race until they have become a more
experienced runner so they arenrsquot setting themselves up for failure
People high in N-Ach are characterized by a tendency to seek challenges and
a high degree of independence Their most satisfying is the recognition of their
achievements
21
25 DIRECTIVE LEADERSHIP STYLE
The directive leadership style is one of four leadership behaviours identified
by the path-goal theory of leadership Directive leadership is characterized by setting
clear objectives and rules for your subordinates and ensuring that your expectations
and directions are clearly defined and understood by your subordinates Directive
leadership may be advisable when subordinates are unskilled or inexperienced at a
complex task It may backfire if imposed upon highly skilled and experienced
employees who are extremely competent to perform the task
An instructional type of managerial style characterized by a leader who tells
subordinate staff what they are expected to do and how to perform the expected
tasks A directive leadership style might be helpful for a manager within a business
where their subordinate staff members have jobs that are not particularly specialized
and so they need more guidance to avoid uncertainty
Directive leadership is one of five models of leadership described by Bernard
Bass Directive leadership is a style of leading people in a business or project It is
probably the most common form of leadership existing in large businesses today It
is very common in traditional business and traditional cultures This style of
leadership consists of a manager or superior person directing subordinates to
complete or work on a task at hand The manager will tell the employee exactly what
to do and how to do it He or she will have specific standards and will demand that
they be met The manager leads with total authority The military is a good example
of directive leadership However in business it does not always work as well
Directive leadership does not allow an employee to reach their potential nor does it
allow the employee to express their independent thoughts or creativity
Directive leader is a leader who is very strict autocratic makes use of his
power of influence from his position to control reward and force the followers to
comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)
22
26 SUPPORTIVE LEADERSHIP STYLE
Supportive Leadership is one of the leadership styles found in path-goal
theory A supportive leader try to decrease employee stress and frustration in the
workplace This method is effective when your work tasks are dangerous tedious
and stressful but is not really effective if your work tasks are intrinsically motivating
because you dont need to be motivated to do the work
Supportive leadership is a kind of leadership where you listen to your
workers and help them out when they need help Supportive leadership is an opposite
of autocratic leadership and is much more successful in many fields of work But not
in all of course
The leadership style I use to follow is Supportive leadership because
according to me the followers are as important as task The goals can only be achieve
with the help of followers if followers are facing any problem either in their personal
life or under organization roof the affection of that problem can be clearly measured
from their task results Moreover I use self-made theory in my leadership which is
Get addict an achieve according to this a person can achieve anything but the
conditions is that the person must be addicted to it If followers are facing any
grievances they canrsquot be addicted towards achievement Supportive leader in my way
does not only mean handling grievances of followers but I call myself supportive
leader because I plan my tactics towards achieving a goal according to the followers
ability and skills moreover according to their willingness and motivation towards
work Supportive leadership is It leads people It doesnt drive them It involves
them It doesnt coerce them It never loses sight of the most important principle
governing any project involving human beings namely that people are more
important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive
leadership is working along with followers guiding them helping them instead of
working ahead of them Human beings are most important aspect of this type of
leadership According to me this leadership can be done effectively if leaders treat
followers as one who work with him rather work for him Being the basket ball
captain for two consecutive years I applied my leadership style and maintained a
team
23
Supportive leadership is a reference to a particular leadership style for
business As management styles became more complex in the 1970s and 1980s
theories began to grow up Businesses started looking not only at the techniques of
management but at the different types of leaders found in business and what
categories those leaders fell into By the 1990s concepts such as supportive
leadership had become widely accepted Supportive leadership is a naturally organic
and emotionally sensitive style like other styles it is especially useful in certain
circumstances but the company must adopt a culture that encourages such styles for
them to be effective
In supportive leadership the manager is not so interested in giving orders and
managing every detail as in giving employees the tools they need to work
themselves While delegation is a vital part of supportive leadership managers do
not simply assign tasks and then receive the results Instead they work through the
tasks with employees to improve skills and talent until the manager does not need to
worry about a task being done correctly and the employee is fully empowered in a
particular area
27 PARTICIPATIVE LEADERSHIP STYLE
Lewinrsquos study found that participative leadership also known as democratic
leadership is generally the most effective leadership style Democratic leaders offer
guidance to group members but they also participate in the group and allow input
from other group members In Lewinrsquos study children in this group were less
productive than the members of the authoritarian group but their contributions were
of a much higher quality
Participative leadership is a style of leadership that involves all members of a
team in identifying essential goals and developing procedures or strategies to reach
those goals From this perspective this leadership style can be seen as a leadership
style that relies heavily on the leader functioning as a facilitator rather than simply
24
issuing orders or making assignments This type of involved leadership style can be
utilized in business settings volunteer organizations and even in the function of the
home
Participative leaders encourage group members to participate but retain the
final say over the decision-making process Group members feel engaged in the
process and are more motivated and creative
One of the main benefits of participative leadership is that the process allows
for the development of additional leaders who can serve the organization at a later
date Because leaders who favor this style encourage active involvement on the part
of everyone on the team people often are able to express their creativity and
demonstrate abilities and talents that would not be made apparent otherwise The
discovery of these hidden assets help to benefit the work of the current team but also
alerts the organization to people within the team who should be provided with
opportunities to further develop some skill or ability for future use
One potential disadvantage of participate leadership is the time factor This
leadership style does often involve the need for more time before action is taken
This is only natural since the very nature of this leadership style means allowing
input from every member of the team However the extra time necessary for this
process often leads to decisions that ultimately benefit everyone to a greater degree
than faster decisions that are more limited in scope
Participative leadership also expands the range of possibilities for the team
When leadership styles that essentially leave all the direction and decision making in
the hands of one individual it is much more difficult to see a given approach from
several different angles When the leadership style encourages others to be involved
in the decision making process a given course of action can be approached from a
variety of perceptions This can often point out strengths or weaknesses to the
approach that would have gone unobserved and thus unresolved without this type of
participatory brainstorming and decision making
Effective participative leadership allows the talents and skills of all the team
members to be utilized in arriving at decisions and taking courses of action While
the team leader is usually still responsible for making the final decision this sharing
of functions within the team provide the perfect environment for everyone to provide
input that has the potential to make that final decision more well-rounded and
ultimately profitable for the company as a whole
25
28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE
Management which sets challenging goals assists in training emphasizes
improvement and expects the highest levels of performance
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
Achievement-oriented leaders always learn They always take risk They
never gamble (There is a difference) They always teach and mentor others They
understand that failure to adapt and change means death and destruction on a
competitive battlefield Either products are always changing or consumers are
changing so businesses must adapt or dieAchievement -oriented leaders put the
right people on the bus and go to great lengths to keep them there They never
change the deal with their employees (except to make it sweeter) They share
success They set stretch goals and achieve them It is fascinating to watch those
leaders work with their teams They are unstoppable
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
26
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION
There are a number of different styles of leadership and management that are
based on different theories The individuals style will be use based on a combination
of their beliefs values and preferences as well as the organizational culture and
norms which will encourage some styles and discourage others
Idealized influence describes managers who are exemplary role models for
associates Managers with idealized influence can be trusted and respected by
associates to make good decisions for the organization Intellectual Stimulation
describes managers who encourage innovation and creativity through challenging the
normal beliefs or views of a group Managers with intellectual stimulation promote
critical thinking and problem solving to make improvement of organization
performance
Inspirational motivation describes managers who motivate associates to
commit to the vision of the organization Managers with inspirational motivation
encourage team spirit to reach goals of increased revenue and market growth for the
organization Individual consideration describes managers who act as coaches and
advisors to the associates Managers with individual consideration encourage
associates to reach goals that help both the associates and the organization
27
CHAPTER 3
METHODOLOGY
31 RESEARCH DESIGN
A research design encompasses the methodology and procedures employed to
conduct scientific research The design of a study defines the study type (descriptive
correlational semi-experimental experimental review meta-analytic) and sub-type
(eg descriptive-longitudinal case study) research question hypotheses
independent and dependent variables experimental design and if applicable data
collection methods and a statistical analysis plan
The research design is also the framework for conducting the marketing
research project that clarified the necessary procedure in order to obtain the
information needed to solve all the marketing problem
In order to collect as much data as possible a combination of descriptive and
analytical research designs based on result from the questionnaire observation and
interview were used by the researcher to analyses the influence of leader on
competitive market concept of motivation in organization and the ways that human
performances on a job can be link with ability and motivation in Apple Inc
The method has been used is to distribute the questionnaire throughout the
staff in order to collect a better result The reason for choosing this method is
28
because this is the most effectives way to study the relationship between leadership
style and motivational level The raw data was analyze according to the research
objectives
32 POPULATION AND SAMPLING TECHNIQUE
The population of this study are all the staff from Apple Inc The population
chosen consider those who have had experiences working in such a high
technological company like Apple Inc The Sampling technique used in this research
was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the
south of Ireland
Figure 31 Required Sample Size
29
CHAPTER 4
RESEARCH FINDING
A questionnaire is a means of eliciting the feelings beliefs experiences
perceptions or attitudes of some sample of individuals As a data collecting
instrument it could be structured or unstructured
The questionnaire is most frequently a very concise preplanned set of
questions designed to yield specific information to meet a particular need for
research information about a pertinent topic The research information is attained
from respondents normally from a related interest area The dictionary definition
gives a clearer definition A questionnaire is a written or printed form used in
gathering information on some subject or subjects consisting of a list of questions to
be submitted to one or more persons
The method of questionnaire have some advantages of in Economy - Expense
and time involved in training interviewers and sending them to interview are reduced
by using questionnaires Uniformity of questions - Each respondent receives the
same set of questions phrased in exactly the same way Questionnaires may
therefore yield data more comparable than information obtained through an
interview Standardization - If the questions are highly structured and the conditions
under which they are answered are controlled then the questionnaire could become
standardized The disadvantages of questionnaire are respondentrsquos motivation is
difficult to assess affecting the validity of response
30
41 RESPONSE RATE
The laminated random sampling technique was used and a total of 100
samples size were selected out of 100 populations 100 questionnaires were received
that is representing 90 of response rate The sample size was reasonable and
beyond the target that we set early and exceed our expectation This is to allow
further analysis that was surpass the demand
42 DESCRIPTIVE DEMOGRAPHIC PROFILE
The demographic profile is in Table 41 The distribution of respondents
includes 65 male and 35 female The age of respondents was from below 30
years 35 45 between 30 to 40 years 20 between 40 to 50 years While for
years of experience 30 out of the 50 respondents that we carried out for
questionnaire have less than 5 years of experience 30 between 6 to 10 years 28
between 11 to 15 years and 12 have more than 16 years of experience
For the level of education 45 stand for those who have SPMMCEOthers 30 of
the respondents have STPMHSEDIPLOMA 18 of the respondents have degree
and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of
them are single 38 of the respondents are married and only 20 of them are
widowed
Demographic
Items
Frequency Percentage ()
Gender
Male 65 65
Female 35 35
31
Age
lt30 35 35
31-40 45 45
41-50 20 20
Length of Service
lt5 30 30
6-10 30 30
10-15 28 28
gt16 12 12
Education
SPMMCE 45 45
STPMHSE
DIPLOMA
30 30
Degree 18 18
Masterrsquos Degree 7 7
Status
Single 42 42
Married 38 38
Widowed 20 20
Table 41 Demographic Profile
43 DESCRIPTIVE ANALYSIS
32
Design of minimum maximum mean and standard deviation of each item
can be refer rend to the table 42 below Based on the table it reveals that the
minimum value for the directive leadership style is 1 and maximum is 5 In term of
mean and standard deviation of the directive leadership style are 257 413 1144
and 1336 respectively
For supportive leadership style the minimum mean will be 334 and the
highest are 444 For standard deviation is 0991 and 1386 respectively
For minimum value for participative leadership style will be 1 and the
maximum is 5 in addition to that the mean and standard deviation of the variable is
between 367 to 444 and 367 and 1040 and 1264 respectively
The achievement oriented leadership style the mean and standard deviation
of the variable is between 349 to 413 and 1021 to 1165
For motivation achievement based on individual perception the minimum
values of variable range from 1 to 2 and the maximum variable is 5 Mean and
standard deviation of the variable is between 253 to 459 and 0906 to 1335
Variableconstruct Mean Std Deviation
Directive 358 1145
1 He has the final word in the office
matters
373 1336
2 He emphasizes that all rules and
regulations
257 1144
3 He give clear explanations of what is
expected of other
365 1224
4 He give subordinates explicit
instructions for how to do their work
413 1246
5 He show interest in subordinatesrsquo
personal concerns
382 1306
Supportive 383 1190
1 He often mingle with the staff 373 1386
2 He often spent time as necessary to 444 0991
33
hear complaint from staff
3 Providing guidance without pressure
is the
key to being a good leader
362 1259
4 As a rule leaders should allow
subordinates
to appraise their own work
334 1072
5 Leaders should give subordinates
complete
freedom to solve problems on their own
401 1240
Participative 408 1110
1 He is very responsive and easy to be
invited to discuss
367 1264
2 He easily understood 413 1105
3 When things go wrong and he need to
create a strategy to keep a project or process
running on schedule he call a meeting to get his
employees advice
433 1046
4 To get information out He send it by
email memos or voice mail very rarely is a
meeting called His employees are then
expected to act upon the information
384 1040
5 He want to create an environment
where the employees take ownership of the
project I allow them to participate in the
decision making process
444 1096
Achievement Oriented 387 1103
1 He determines the duties of staff 391 1113
2 He describes the conditions and tasks
and clearly what is expected
349 1021
3 He explain the level of performance 382 1165
34
that is expected of subordinates
4 He give vague explanations of what is
expected of subordinates on the job
413 1107
5 He consistently set challenging goals
for subordinates to attain
401 1110
Motivation Level 345 1178
1 1 I feel annoyed when thinking about
the things I would like to do new work
459 0906
2 I am ambitious in my career 288 1233
3 I am energized when
people count on me for ideas
439 0947
4 When involved in group projects my
team membersrsquo problems are my problems
301 1211
5 I find pleasure in recognizing and
celebrating the accomplishments of others
290 1125
6 As a practice I ask people
challenging questions when we are working on
projects together
301 1211
7 I take delight in complimenting
people I work with when progress is made
411 1190
8 I find it easy to be the cheerleader for
others when times are good and when times are
bad
382 1179
9 Team accomplishment is more
important to me than my own personal
accomplishments
321 1327
10 When involved in group projects I
am inclined to let my ideas be known
253 1335
Table 42 leadership style
35
44 RELIABILITY ANALYSIS
According to Hinton (2004) recommended four cut-off points for steadiness
which includes outstanding reliability (090 and above) high reliability (070 ndash 090)
moderate reliability (050 ndash 070) and low reliability (050 and below)
000 050 Low Reliability
050 070 Moderate Reliability
070 090 High Reliability
090 100 Outstanding
Reliability
Table 43 Reliability Analysis
Based on table 43 there are five constructs directive supportive
participative achievement-oriented and motivation level shown Cronbachrsquos Alpha
values of 0865 0914 0970 0974 and 0883 respectively None of constructs
confirm low reliability The high Cronbachrsquos Alpa values for all establish contain
that they are inwardly uniform That means all element of each establishes are
measuring the identical content creation In the nutshell the higher the Cronbachrsquos
Alpha value of a construct the higher the reliability is of measuring the same
construct
Const
ructs
Sample
Size(n)
No
of Items
Cronbachrsquos
Alpha (a)
Type
Direc 100 5 0865 High Reliability
36
tive
Supp
ortive
100 5 0914 Outstanding
Reliability
Partic
ipative
100 5 0970 Outstanding
Reliability
Achi
evement
100 5 0974 Outstanding
Reliability
Level
of Staff
Motivation
100 10 0883 Outstanding
Reliability
Table 44 Reliability Test
45 CORRELATION MATRIX
Correlation analysis was used to conclude and decide relationships between
two variables measured Toward this end Pearson correlation test was used to
diagnose whether leadership styles and motivation level are relevant to each other
Table 44 presents the correlation matrix results
Table 44 shows the relation of independent variables with motivation level
For finding the relation significant level plt 005 and plt 001were chosen
The value of correlation coefficient r for directive leadership style is 0356
with plt 005 which show a moderate relationship with the level of staff motivation
It is found that the value of correlation coefficient r for supportive leadership
style is 0369 with plt 001 show a strong relationship with the level of staff
motivation
Participative leadership style carry correlation coefficient value r of 035 2
with plt 005 which show a moderate relationship with the level of staff motivation
For achievement oriented leadership style the coefficient valuer is 0430
with plt 001 which show a strong relationship with the level of staff motivation
37
Correlation is significant at the 001 level (1-tailed)
Correlation is significant at the 005 level (1-tailed)
Constructs Directive Supportive Participative Achievement Motivation
() () () ()
Directive 1 0691 0717 0799 0356
0000 0000 0000 0012
() () ()
Supportive 1 0877 0676 0369
0000 0000 0009
() ()
Participative 1 0736 0352
0000 0012
()
Achievemen
t
1 0430
0022
Motivation 1
Table 45 Correlation between leadership styles and the level of staff
motivation
46 REGRESSION ANALYSIS
In this study multiple regression analysis was applied Each variable from
factor scores were used in the analysis Table 45 shows the results of multiple
regression analysis of the research The findings showed that leadership styles were
not significant and negatively correlate with level of motivation of staff The R2 =
38
0184 indicates that 1840 of the variance in variable level of motivation of the
staff (dependent variable) can be explained by leadership styles
Beta coefficient the achievement oriented has the highest B β =0225
followed by supportive leadership style β = 0111 directive β =0024 and the lowest
is participative leadership style is β = - 0003That means one unit increase in
directive leadership style will lead to 0024 increase in the level of motivation for
supportive leadership style one unit increase will lead to 00111 increase in the level
of motivation one unit increase in participative will lead to -0003 change in the
level of motivation of staff and one unit increase in achievement oriented will lead
to 0225 increase to the level of motivation of staff The findings explain that the
components of the leadership styles do not explain the level of motivation of the
staff
Instruction
R2=0184
Adjusted R2=0103 F= 2499 p lt 005
Dependent Variable Level of staff Motivation
Unstandardised
Coefficients
Standardise
d
Coefficient
Model B Std Error Beta t Sig
(Constant) 2268 0446 5430 0000
Total Score Directive 0024 0186 0031 0144 0984
Total Score Supportive 0101 0177 0161 0691 0585
Total Score Participative -0003 0191 -0055 -0020 1082
Total Score Achievement 0225 0170 0312 1456 0210
39
Table 46 Multiple Regression Analysis (n=50)
40
Chapter 5
CONCLUSION AND RECOMMENDATION
51 INTRODUCTION
This chapter target to discuss the outcome shown in the previous chapters by
setting against them with those finding principles and earlier investigation in the
common field Moreover the investigationrsquos confines and recommendations for the
future research and practice are shown in this chapter
52 DISCUSSION OF FINDING
The objectives of this investigation were to determine the relationship
between leadership style and motivation level It is a study of Apple Incorporation
The outcome of this investigation gives that the leadership styles are supported to the
level of staff motivation The independents variables had correlation with the level of
the staff motivation that is illustrated in Table 42 in the preceding chapter
Based on the analysis of the research (Sample the leadership styles of the
manager of the Apple Incorporation) is significant with the leadership style which
has been practiced by Chief Executive Officer of Apple Incorporation in the District
41
of Johor Bahru Johor James Liow 1992) Analysis from the research found that the
most dominant leadership is achievement oriented followed by supportive directive
participative and achievement oriented
In discussing the results the researchers prefer to discuss each hypothesis
separately in order to get an accurate and complete perceptive of the relationship
between leadership style and motivation level
The results revealed that the respondents perceived the all four leadership
styles of the manager have relation with their level of motivation towards their jobs
Furthermore the results revealed that there is significant relationship between
leadership style and motivation level
What is remarkable here is that this findings correlates strongly with the
arguments that say that relationship between leadership style and motivation level
can be both influential and no influential with staffrsquos motivation and his or her
leadership styles depends on his or her choice of the style that suits the situation or
the company
For example the researchers of University Malaya claimed that the
leadership styles of leader had relationship with staffrsquos motivation but depending on
their jobs according to the job description and the organizational chart that informs
employees what when and how tasks should be done
53 LIMITATION OF STUDY
One of the limitations in research includes lack of adequate information on a
particular subject Research equipments are very hard or expensive to acquire leading
to formulation mere assumptions Another hindrance is poor or inaccessibility to the
region of study
Some of the limitations of doing a research include access of information
availability of enough resources and time management The availability of experts in
42
editing and guidance may also be minimal where support from friends or
organisation may not be enough
The limitations of the study are those characteristics of design or
methodology that impacted or influenced the application or interpretation of the
results of your study They are the constraints on generalizability and utility of
findings that are the result of the ways in which you chose to design the study andor
the method used to establish internal and external validity
Another limitation related to building the evidence about ldquosurvival of
consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin
spiritrdquo Not knowing all of your extended family members limits your ability to
verify statements communicated by the Medium When information related to a
discarnate is not verified this result could be related to the sitterrsquos limitations but it
may also be related to the Medium These challenges however highlight the
limitations of spirit communication and in general further highlights the complexity
of studying the ldquoA study of Apple Incorporationrdquo
Limitations in research methods vary depending on the type of method used
and how it was conducted They include language barriers you might want to do a
research on something that is in a language which you do not understand and the
production of a translator is not available You might also be short of the research
materials and others are not immediately available among others
Limitations are influences that the researcher cannot control They are the
shortcomings conditions or influences that cannot be controlled by the researcher
that place restrictions on your methodology and conclusions Any limitations that
might influence the results should be mentioned
54 SUGGESTIONS FOR FUTURE RESEARCH
From this research the researcher recommends a several means that could be
taken to improve staffrsquos motivation by concentrating on leadership styles
43
According to Marketing minds (2012) Apple Inc uses the Apple brand to
compete across several highly competitive markets including the personal computer
industry with its Macintosh line of computerslaptops and related software the
consumer electronics industry with products such as the iPod digital music
distribution through iTunes Music Store the smart phone market with the Apple
iPhone magazine book games and applications publishing via the AppsStore for
iPhone and the iPad tablet computing device and movie and TV content distribution
with Apple TV The company is also establishing a very strong marketing presence
relative to the rival (Google) in the advertising market via its business Apps and iAd
network Steve Jobs the co-Founder of Apple described the company as being a
mobile devices company largest in the world as their revenues are bigger than
Nokia Samsung or Sonys mobile devices business
The story started two months ago when Google released its first smart phone
This new smart phone made by a Taiwanese company called HTC and the phone
called Nexus One After three weeks Apple Company said is going to sue the
manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC
The company which has been releasing iPhone since 2007 believes that HTC
illegally used 20 patents of Apple These patents are related to user interface
architecture and hardware of iPhone Apple Company filed a lawsuit in US District
Court in Delaware and an objection presented to the International Trade Commission
in USA too
In response to these accusations made by Apple Company against HTC
company The HTC denied Applersquos allegations and declared to fight the suit In other
response HTC said it has been making phones for a far longer time than Apple
including a touch screen device called the XDA that predates the iPhone by about 5
years
Implications
The implications here appear to be that HTCrsquos technological primary somehow goes
against Applersquos claims that the company violated 20 of its patents And while itrsquos
certainly possible that that might be the case itrsquos hard to accept that argument
without a list of patents to back it up
Patents
44
Here some of the patents that Apple Company accusing HTC Company used them
for its new Nexus phone manufactured for Google They are Multi-touch Screen
Multifinger gestures device integration and multitasking accelerometer patents
What is Android Android is a software installed in the mobile devices that includes
an operating system middleware and key applications The Android SDK provides
the tools and APIs necessary to begin developing applications on the Android
platform using the Java programming language
Terminology
Today in the market consumer have a lot of options for every product
whether it be an IT product or Home PCs or consumer durables or a FMCG product
This study may be helpful for company to know about the factors affecting the
consumer behavior and patterns of the consumer It may also be helpful to know the
specific requirement of customer so that the customer can be easily satisfied
Moreover this study helps to know the buying habits and patterns of customer The
study will help the company to understand the relationship that a consumer have with
their Apple product It will help to ascertain the reason which makes the undisputed
leader in almost every segment in which they operate
All Apple Professional Development facilitators are educators themselves
That gives them a unique view they know whatrsquos important in the classroom so they
can ensure that you learn about your Apple products and how they can best serve you
and your students We have created workshops in the following categories
These curriculum-focused workshops help teachers apply their skills with
Apple products to specific areas and disciplines to produce effective personal
learning for their students
Focused on technology skills these foundational workshops help teachers
become confident and comfortable integrating Apple products into their teaching
strategies
These workshops for school leaders and Education decision-makers focus on
issues important to success such as visioning and planning
Our research investigated the role of social norms in an extended theory of
planned behavior (TPB) in the explanation of prostatecolorectal cancer screening
(CS) intention and the prediction of CS uptake among men
45
Apple is well known for giving its customers things that they need but didnt
know they needed until the product shipped In that spirit Apple is in a unique
position to make further gains with that philosophy especially as other companies
pull back reduce RampD or get out of some markets completely
I written before about how Apples financial position gives it a unique
competitive advantage over the competition That discussion pointed to how Apple
can pay cash for components get to the front of supplier delivery schedules then
through volume drive prices down putting extreme price pressure on the
competition while they develop the next generation with RampD dollars
Even as Apple does this they are mindful of their brand Selling cheap
products doesnt sit well with Apple and they definitely dont want to undercut or
cannibalize other product lines
So if one asks the question about what Apple can deliver in a time when
customers are watching every penny its silly to envision a cheaper stripped down
version of a product thats already doing well Instead as Apple ponders how to
deliver new products to cost conscious customers the company tends to think about
holes in the market that can be exploited with their technology -- but which dont
undercut current products
There are other considerations as well For example the iPod touch doesnt
have a camera or an FM radio Other than the CPU it doesnt radiate and can
therefore be used in corporate or government environments that would otherwise
forbid a device that could be a security concern Our fantasies often neglect to
consider such things Because people expect to use their iPhone anywhere that
device has a different set of design constraints
Availability of multi-modal logistics services has been introduced and
occupational safety and health management system elaborated The DTPB can
provide a useful framework for evaluating interventions to increase logisticians
motivations to safety performance The overriding aim of this study was to design
and pilot test a questionnaire for subsequent use in a large-scale survey This study
describes the early stages of a research questionnaire development and a pilot study
The main results of this pilot study that the questionnaire proved to be reliable and
the analysis although preliminary provided strong support for the predictive power
of the DTPB The evaluation led to minor changes in the questionnaire Currently
46
the relevant literature surrounding the DTPB reveals a lack of research that utilizes
empirically validated theories in the field of logistics safety There is therefore a need
to consider more practical issues that emerge when applying the theory As is often
the case with the DTPB questionnaire the participants thought the questionnaire was
rather long This is important given that lengthy questionnaires can impact on data
quality through reduced completion rates due to factors such as lowered participant
motivation The length of the questionnaire could be accommodated thereby
encouraging participation Another comment levied at the DTPB questionnaire is that
it appears rather repetitive Indeed responses received in the present context included
wersquove answered that already Alternatively it may be better to group the outcomes
and behavioural belief statements and address the issue of similarity
Although the key purpose of this study was to develop and pilot a
questionnaire and not to generalize its findings it is of interest to note that the
occupational doctors advice has significant relationship to safety performance One
possible reason is that occupational safety and health information is not easily
available thereby increasing the reliance of the workers on the occupational doctors
advice This finding together with the significant influence of peer culture within the
DTPB framework would seem to strengthen the view that increasing exposure of
logisticians to occupational safety and health may encourage more positive
subjective norms and implies that contact with occupational doctors may encourage
the logisticians to work safely
Deeper interpretation suggests that peers causal attributions regarding safety
performance in their workplace may exert a comparatively strong influence over
logisticians991257 safety It also adds weight to the suggestion that occupational safety
and health training should form part of the logistics company991257s annual training plan
and as such supports the view that occupational safety and health intervention
programmes are required
He findings from questionnaire pilot test seem to corroborate previous
research by suggesting that subjective norms is a key issue to be addressed in any
occupational safety and programme as is the case of the logistics sector The result is
in line with the results reported by Hamilton and White Paris and Van den Broucke
and Fogarty and Shaw who found subjective norms to be important in affecting
adoption of a system As such it would seem that efforts should be made to enhance
knowledge and in particular to highlight the benefits of safety performance for both
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
20
The directive path-goal clarifying leader behaviour refers to situations where
the leader lets followers know what is expected of them and tells them how to
perform their tasks
24 NEED FOR ACHIEVEMENT THEORY
Need for Achievement (n Ach) is the degree to which someone is motivated
to set and reach goals People with a high n Ach are usually driven to succeed for
internal reasons such as personal satisfaction rather than by external pressures
Personality trait characterized by an enduring and consistent concern with
setting and meeting high standards of achievement This need is influenced by
internal drive for action (intrinsic motivation) and the pressure exerted by the
expectations of others (extrinsic motivation) Measured by thematic appreciation
tests need for achievement motivates an individual to succeed in competition and to
excel in activities important to him or her
These individuals work hard to meet their goals and tend to take on tasks that
are moderately difficult to accomplish If they choose a goal that is too easy the
achievement is not very rewarding and if they chose something that is too difficult
success may not be obtainable Say someone with a high n Ach is just beginning to
set high standards for themselves in fitness They may aim to run a 5k (3-mile) race
but they would shy away from a longer race until they have become a more
experienced runner so they arenrsquot setting themselves up for failure
People high in N-Ach are characterized by a tendency to seek challenges and
a high degree of independence Their most satisfying is the recognition of their
achievements
21
25 DIRECTIVE LEADERSHIP STYLE
The directive leadership style is one of four leadership behaviours identified
by the path-goal theory of leadership Directive leadership is characterized by setting
clear objectives and rules for your subordinates and ensuring that your expectations
and directions are clearly defined and understood by your subordinates Directive
leadership may be advisable when subordinates are unskilled or inexperienced at a
complex task It may backfire if imposed upon highly skilled and experienced
employees who are extremely competent to perform the task
An instructional type of managerial style characterized by a leader who tells
subordinate staff what they are expected to do and how to perform the expected
tasks A directive leadership style might be helpful for a manager within a business
where their subordinate staff members have jobs that are not particularly specialized
and so they need more guidance to avoid uncertainty
Directive leadership is one of five models of leadership described by Bernard
Bass Directive leadership is a style of leading people in a business or project It is
probably the most common form of leadership existing in large businesses today It
is very common in traditional business and traditional cultures This style of
leadership consists of a manager or superior person directing subordinates to
complete or work on a task at hand The manager will tell the employee exactly what
to do and how to do it He or she will have specific standards and will demand that
they be met The manager leads with total authority The military is a good example
of directive leadership However in business it does not always work as well
Directive leadership does not allow an employee to reach their potential nor does it
allow the employee to express their independent thoughts or creativity
Directive leader is a leader who is very strict autocratic makes use of his
power of influence from his position to control reward and force the followers to
comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)
22
26 SUPPORTIVE LEADERSHIP STYLE
Supportive Leadership is one of the leadership styles found in path-goal
theory A supportive leader try to decrease employee stress and frustration in the
workplace This method is effective when your work tasks are dangerous tedious
and stressful but is not really effective if your work tasks are intrinsically motivating
because you dont need to be motivated to do the work
Supportive leadership is a kind of leadership where you listen to your
workers and help them out when they need help Supportive leadership is an opposite
of autocratic leadership and is much more successful in many fields of work But not
in all of course
The leadership style I use to follow is Supportive leadership because
according to me the followers are as important as task The goals can only be achieve
with the help of followers if followers are facing any problem either in their personal
life or under organization roof the affection of that problem can be clearly measured
from their task results Moreover I use self-made theory in my leadership which is
Get addict an achieve according to this a person can achieve anything but the
conditions is that the person must be addicted to it If followers are facing any
grievances they canrsquot be addicted towards achievement Supportive leader in my way
does not only mean handling grievances of followers but I call myself supportive
leader because I plan my tactics towards achieving a goal according to the followers
ability and skills moreover according to their willingness and motivation towards
work Supportive leadership is It leads people It doesnt drive them It involves
them It doesnt coerce them It never loses sight of the most important principle
governing any project involving human beings namely that people are more
important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive
leadership is working along with followers guiding them helping them instead of
working ahead of them Human beings are most important aspect of this type of
leadership According to me this leadership can be done effectively if leaders treat
followers as one who work with him rather work for him Being the basket ball
captain for two consecutive years I applied my leadership style and maintained a
team
23
Supportive leadership is a reference to a particular leadership style for
business As management styles became more complex in the 1970s and 1980s
theories began to grow up Businesses started looking not only at the techniques of
management but at the different types of leaders found in business and what
categories those leaders fell into By the 1990s concepts such as supportive
leadership had become widely accepted Supportive leadership is a naturally organic
and emotionally sensitive style like other styles it is especially useful in certain
circumstances but the company must adopt a culture that encourages such styles for
them to be effective
In supportive leadership the manager is not so interested in giving orders and
managing every detail as in giving employees the tools they need to work
themselves While delegation is a vital part of supportive leadership managers do
not simply assign tasks and then receive the results Instead they work through the
tasks with employees to improve skills and talent until the manager does not need to
worry about a task being done correctly and the employee is fully empowered in a
particular area
27 PARTICIPATIVE LEADERSHIP STYLE
Lewinrsquos study found that participative leadership also known as democratic
leadership is generally the most effective leadership style Democratic leaders offer
guidance to group members but they also participate in the group and allow input
from other group members In Lewinrsquos study children in this group were less
productive than the members of the authoritarian group but their contributions were
of a much higher quality
Participative leadership is a style of leadership that involves all members of a
team in identifying essential goals and developing procedures or strategies to reach
those goals From this perspective this leadership style can be seen as a leadership
style that relies heavily on the leader functioning as a facilitator rather than simply
24
issuing orders or making assignments This type of involved leadership style can be
utilized in business settings volunteer organizations and even in the function of the
home
Participative leaders encourage group members to participate but retain the
final say over the decision-making process Group members feel engaged in the
process and are more motivated and creative
One of the main benefits of participative leadership is that the process allows
for the development of additional leaders who can serve the organization at a later
date Because leaders who favor this style encourage active involvement on the part
of everyone on the team people often are able to express their creativity and
demonstrate abilities and talents that would not be made apparent otherwise The
discovery of these hidden assets help to benefit the work of the current team but also
alerts the organization to people within the team who should be provided with
opportunities to further develop some skill or ability for future use
One potential disadvantage of participate leadership is the time factor This
leadership style does often involve the need for more time before action is taken
This is only natural since the very nature of this leadership style means allowing
input from every member of the team However the extra time necessary for this
process often leads to decisions that ultimately benefit everyone to a greater degree
than faster decisions that are more limited in scope
Participative leadership also expands the range of possibilities for the team
When leadership styles that essentially leave all the direction and decision making in
the hands of one individual it is much more difficult to see a given approach from
several different angles When the leadership style encourages others to be involved
in the decision making process a given course of action can be approached from a
variety of perceptions This can often point out strengths or weaknesses to the
approach that would have gone unobserved and thus unresolved without this type of
participatory brainstorming and decision making
Effective participative leadership allows the talents and skills of all the team
members to be utilized in arriving at decisions and taking courses of action While
the team leader is usually still responsible for making the final decision this sharing
of functions within the team provide the perfect environment for everyone to provide
input that has the potential to make that final decision more well-rounded and
ultimately profitable for the company as a whole
25
28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE
Management which sets challenging goals assists in training emphasizes
improvement and expects the highest levels of performance
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
Achievement-oriented leaders always learn They always take risk They
never gamble (There is a difference) They always teach and mentor others They
understand that failure to adapt and change means death and destruction on a
competitive battlefield Either products are always changing or consumers are
changing so businesses must adapt or dieAchievement -oriented leaders put the
right people on the bus and go to great lengths to keep them there They never
change the deal with their employees (except to make it sweeter) They share
success They set stretch goals and achieve them It is fascinating to watch those
leaders work with their teams They are unstoppable
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
26
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION
There are a number of different styles of leadership and management that are
based on different theories The individuals style will be use based on a combination
of their beliefs values and preferences as well as the organizational culture and
norms which will encourage some styles and discourage others
Idealized influence describes managers who are exemplary role models for
associates Managers with idealized influence can be trusted and respected by
associates to make good decisions for the organization Intellectual Stimulation
describes managers who encourage innovation and creativity through challenging the
normal beliefs or views of a group Managers with intellectual stimulation promote
critical thinking and problem solving to make improvement of organization
performance
Inspirational motivation describes managers who motivate associates to
commit to the vision of the organization Managers with inspirational motivation
encourage team spirit to reach goals of increased revenue and market growth for the
organization Individual consideration describes managers who act as coaches and
advisors to the associates Managers with individual consideration encourage
associates to reach goals that help both the associates and the organization
27
CHAPTER 3
METHODOLOGY
31 RESEARCH DESIGN
A research design encompasses the methodology and procedures employed to
conduct scientific research The design of a study defines the study type (descriptive
correlational semi-experimental experimental review meta-analytic) and sub-type
(eg descriptive-longitudinal case study) research question hypotheses
independent and dependent variables experimental design and if applicable data
collection methods and a statistical analysis plan
The research design is also the framework for conducting the marketing
research project that clarified the necessary procedure in order to obtain the
information needed to solve all the marketing problem
In order to collect as much data as possible a combination of descriptive and
analytical research designs based on result from the questionnaire observation and
interview were used by the researcher to analyses the influence of leader on
competitive market concept of motivation in organization and the ways that human
performances on a job can be link with ability and motivation in Apple Inc
The method has been used is to distribute the questionnaire throughout the
staff in order to collect a better result The reason for choosing this method is
28
because this is the most effectives way to study the relationship between leadership
style and motivational level The raw data was analyze according to the research
objectives
32 POPULATION AND SAMPLING TECHNIQUE
The population of this study are all the staff from Apple Inc The population
chosen consider those who have had experiences working in such a high
technological company like Apple Inc The Sampling technique used in this research
was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the
south of Ireland
Figure 31 Required Sample Size
29
CHAPTER 4
RESEARCH FINDING
A questionnaire is a means of eliciting the feelings beliefs experiences
perceptions or attitudes of some sample of individuals As a data collecting
instrument it could be structured or unstructured
The questionnaire is most frequently a very concise preplanned set of
questions designed to yield specific information to meet a particular need for
research information about a pertinent topic The research information is attained
from respondents normally from a related interest area The dictionary definition
gives a clearer definition A questionnaire is a written or printed form used in
gathering information on some subject or subjects consisting of a list of questions to
be submitted to one or more persons
The method of questionnaire have some advantages of in Economy - Expense
and time involved in training interviewers and sending them to interview are reduced
by using questionnaires Uniformity of questions - Each respondent receives the
same set of questions phrased in exactly the same way Questionnaires may
therefore yield data more comparable than information obtained through an
interview Standardization - If the questions are highly structured and the conditions
under which they are answered are controlled then the questionnaire could become
standardized The disadvantages of questionnaire are respondentrsquos motivation is
difficult to assess affecting the validity of response
30
41 RESPONSE RATE
The laminated random sampling technique was used and a total of 100
samples size were selected out of 100 populations 100 questionnaires were received
that is representing 90 of response rate The sample size was reasonable and
beyond the target that we set early and exceed our expectation This is to allow
further analysis that was surpass the demand
42 DESCRIPTIVE DEMOGRAPHIC PROFILE
The demographic profile is in Table 41 The distribution of respondents
includes 65 male and 35 female The age of respondents was from below 30
years 35 45 between 30 to 40 years 20 between 40 to 50 years While for
years of experience 30 out of the 50 respondents that we carried out for
questionnaire have less than 5 years of experience 30 between 6 to 10 years 28
between 11 to 15 years and 12 have more than 16 years of experience
For the level of education 45 stand for those who have SPMMCEOthers 30 of
the respondents have STPMHSEDIPLOMA 18 of the respondents have degree
and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of
them are single 38 of the respondents are married and only 20 of them are
widowed
Demographic
Items
Frequency Percentage ()
Gender
Male 65 65
Female 35 35
31
Age
lt30 35 35
31-40 45 45
41-50 20 20
Length of Service
lt5 30 30
6-10 30 30
10-15 28 28
gt16 12 12
Education
SPMMCE 45 45
STPMHSE
DIPLOMA
30 30
Degree 18 18
Masterrsquos Degree 7 7
Status
Single 42 42
Married 38 38
Widowed 20 20
Table 41 Demographic Profile
43 DESCRIPTIVE ANALYSIS
32
Design of minimum maximum mean and standard deviation of each item
can be refer rend to the table 42 below Based on the table it reveals that the
minimum value for the directive leadership style is 1 and maximum is 5 In term of
mean and standard deviation of the directive leadership style are 257 413 1144
and 1336 respectively
For supportive leadership style the minimum mean will be 334 and the
highest are 444 For standard deviation is 0991 and 1386 respectively
For minimum value for participative leadership style will be 1 and the
maximum is 5 in addition to that the mean and standard deviation of the variable is
between 367 to 444 and 367 and 1040 and 1264 respectively
The achievement oriented leadership style the mean and standard deviation
of the variable is between 349 to 413 and 1021 to 1165
For motivation achievement based on individual perception the minimum
values of variable range from 1 to 2 and the maximum variable is 5 Mean and
standard deviation of the variable is between 253 to 459 and 0906 to 1335
Variableconstruct Mean Std Deviation
Directive 358 1145
1 He has the final word in the office
matters
373 1336
2 He emphasizes that all rules and
regulations
257 1144
3 He give clear explanations of what is
expected of other
365 1224
4 He give subordinates explicit
instructions for how to do their work
413 1246
5 He show interest in subordinatesrsquo
personal concerns
382 1306
Supportive 383 1190
1 He often mingle with the staff 373 1386
2 He often spent time as necessary to 444 0991
33
hear complaint from staff
3 Providing guidance without pressure
is the
key to being a good leader
362 1259
4 As a rule leaders should allow
subordinates
to appraise their own work
334 1072
5 Leaders should give subordinates
complete
freedom to solve problems on their own
401 1240
Participative 408 1110
1 He is very responsive and easy to be
invited to discuss
367 1264
2 He easily understood 413 1105
3 When things go wrong and he need to
create a strategy to keep a project or process
running on schedule he call a meeting to get his
employees advice
433 1046
4 To get information out He send it by
email memos or voice mail very rarely is a
meeting called His employees are then
expected to act upon the information
384 1040
5 He want to create an environment
where the employees take ownership of the
project I allow them to participate in the
decision making process
444 1096
Achievement Oriented 387 1103
1 He determines the duties of staff 391 1113
2 He describes the conditions and tasks
and clearly what is expected
349 1021
3 He explain the level of performance 382 1165
34
that is expected of subordinates
4 He give vague explanations of what is
expected of subordinates on the job
413 1107
5 He consistently set challenging goals
for subordinates to attain
401 1110
Motivation Level 345 1178
1 1 I feel annoyed when thinking about
the things I would like to do new work
459 0906
2 I am ambitious in my career 288 1233
3 I am energized when
people count on me for ideas
439 0947
4 When involved in group projects my
team membersrsquo problems are my problems
301 1211
5 I find pleasure in recognizing and
celebrating the accomplishments of others
290 1125
6 As a practice I ask people
challenging questions when we are working on
projects together
301 1211
7 I take delight in complimenting
people I work with when progress is made
411 1190
8 I find it easy to be the cheerleader for
others when times are good and when times are
bad
382 1179
9 Team accomplishment is more
important to me than my own personal
accomplishments
321 1327
10 When involved in group projects I
am inclined to let my ideas be known
253 1335
Table 42 leadership style
35
44 RELIABILITY ANALYSIS
According to Hinton (2004) recommended four cut-off points for steadiness
which includes outstanding reliability (090 and above) high reliability (070 ndash 090)
moderate reliability (050 ndash 070) and low reliability (050 and below)
000 050 Low Reliability
050 070 Moderate Reliability
070 090 High Reliability
090 100 Outstanding
Reliability
Table 43 Reliability Analysis
Based on table 43 there are five constructs directive supportive
participative achievement-oriented and motivation level shown Cronbachrsquos Alpha
values of 0865 0914 0970 0974 and 0883 respectively None of constructs
confirm low reliability The high Cronbachrsquos Alpa values for all establish contain
that they are inwardly uniform That means all element of each establishes are
measuring the identical content creation In the nutshell the higher the Cronbachrsquos
Alpha value of a construct the higher the reliability is of measuring the same
construct
Const
ructs
Sample
Size(n)
No
of Items
Cronbachrsquos
Alpha (a)
Type
Direc 100 5 0865 High Reliability
36
tive
Supp
ortive
100 5 0914 Outstanding
Reliability
Partic
ipative
100 5 0970 Outstanding
Reliability
Achi
evement
100 5 0974 Outstanding
Reliability
Level
of Staff
Motivation
100 10 0883 Outstanding
Reliability
Table 44 Reliability Test
45 CORRELATION MATRIX
Correlation analysis was used to conclude and decide relationships between
two variables measured Toward this end Pearson correlation test was used to
diagnose whether leadership styles and motivation level are relevant to each other
Table 44 presents the correlation matrix results
Table 44 shows the relation of independent variables with motivation level
For finding the relation significant level plt 005 and plt 001were chosen
The value of correlation coefficient r for directive leadership style is 0356
with plt 005 which show a moderate relationship with the level of staff motivation
It is found that the value of correlation coefficient r for supportive leadership
style is 0369 with plt 001 show a strong relationship with the level of staff
motivation
Participative leadership style carry correlation coefficient value r of 035 2
with plt 005 which show a moderate relationship with the level of staff motivation
For achievement oriented leadership style the coefficient valuer is 0430
with plt 001 which show a strong relationship with the level of staff motivation
37
Correlation is significant at the 001 level (1-tailed)
Correlation is significant at the 005 level (1-tailed)
Constructs Directive Supportive Participative Achievement Motivation
() () () ()
Directive 1 0691 0717 0799 0356
0000 0000 0000 0012
() () ()
Supportive 1 0877 0676 0369
0000 0000 0009
() ()
Participative 1 0736 0352
0000 0012
()
Achievemen
t
1 0430
0022
Motivation 1
Table 45 Correlation between leadership styles and the level of staff
motivation
46 REGRESSION ANALYSIS
In this study multiple regression analysis was applied Each variable from
factor scores were used in the analysis Table 45 shows the results of multiple
regression analysis of the research The findings showed that leadership styles were
not significant and negatively correlate with level of motivation of staff The R2 =
38
0184 indicates that 1840 of the variance in variable level of motivation of the
staff (dependent variable) can be explained by leadership styles
Beta coefficient the achievement oriented has the highest B β =0225
followed by supportive leadership style β = 0111 directive β =0024 and the lowest
is participative leadership style is β = - 0003That means one unit increase in
directive leadership style will lead to 0024 increase in the level of motivation for
supportive leadership style one unit increase will lead to 00111 increase in the level
of motivation one unit increase in participative will lead to -0003 change in the
level of motivation of staff and one unit increase in achievement oriented will lead
to 0225 increase to the level of motivation of staff The findings explain that the
components of the leadership styles do not explain the level of motivation of the
staff
Instruction
R2=0184
Adjusted R2=0103 F= 2499 p lt 005
Dependent Variable Level of staff Motivation
Unstandardised
Coefficients
Standardise
d
Coefficient
Model B Std Error Beta t Sig
(Constant) 2268 0446 5430 0000
Total Score Directive 0024 0186 0031 0144 0984
Total Score Supportive 0101 0177 0161 0691 0585
Total Score Participative -0003 0191 -0055 -0020 1082
Total Score Achievement 0225 0170 0312 1456 0210
39
Table 46 Multiple Regression Analysis (n=50)
40
Chapter 5
CONCLUSION AND RECOMMENDATION
51 INTRODUCTION
This chapter target to discuss the outcome shown in the previous chapters by
setting against them with those finding principles and earlier investigation in the
common field Moreover the investigationrsquos confines and recommendations for the
future research and practice are shown in this chapter
52 DISCUSSION OF FINDING
The objectives of this investigation were to determine the relationship
between leadership style and motivation level It is a study of Apple Incorporation
The outcome of this investigation gives that the leadership styles are supported to the
level of staff motivation The independents variables had correlation with the level of
the staff motivation that is illustrated in Table 42 in the preceding chapter
Based on the analysis of the research (Sample the leadership styles of the
manager of the Apple Incorporation) is significant with the leadership style which
has been practiced by Chief Executive Officer of Apple Incorporation in the District
41
of Johor Bahru Johor James Liow 1992) Analysis from the research found that the
most dominant leadership is achievement oriented followed by supportive directive
participative and achievement oriented
In discussing the results the researchers prefer to discuss each hypothesis
separately in order to get an accurate and complete perceptive of the relationship
between leadership style and motivation level
The results revealed that the respondents perceived the all four leadership
styles of the manager have relation with their level of motivation towards their jobs
Furthermore the results revealed that there is significant relationship between
leadership style and motivation level
What is remarkable here is that this findings correlates strongly with the
arguments that say that relationship between leadership style and motivation level
can be both influential and no influential with staffrsquos motivation and his or her
leadership styles depends on his or her choice of the style that suits the situation or
the company
For example the researchers of University Malaya claimed that the
leadership styles of leader had relationship with staffrsquos motivation but depending on
their jobs according to the job description and the organizational chart that informs
employees what when and how tasks should be done
53 LIMITATION OF STUDY
One of the limitations in research includes lack of adequate information on a
particular subject Research equipments are very hard or expensive to acquire leading
to formulation mere assumptions Another hindrance is poor or inaccessibility to the
region of study
Some of the limitations of doing a research include access of information
availability of enough resources and time management The availability of experts in
42
editing and guidance may also be minimal where support from friends or
organisation may not be enough
The limitations of the study are those characteristics of design or
methodology that impacted or influenced the application or interpretation of the
results of your study They are the constraints on generalizability and utility of
findings that are the result of the ways in which you chose to design the study andor
the method used to establish internal and external validity
Another limitation related to building the evidence about ldquosurvival of
consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin
spiritrdquo Not knowing all of your extended family members limits your ability to
verify statements communicated by the Medium When information related to a
discarnate is not verified this result could be related to the sitterrsquos limitations but it
may also be related to the Medium These challenges however highlight the
limitations of spirit communication and in general further highlights the complexity
of studying the ldquoA study of Apple Incorporationrdquo
Limitations in research methods vary depending on the type of method used
and how it was conducted They include language barriers you might want to do a
research on something that is in a language which you do not understand and the
production of a translator is not available You might also be short of the research
materials and others are not immediately available among others
Limitations are influences that the researcher cannot control They are the
shortcomings conditions or influences that cannot be controlled by the researcher
that place restrictions on your methodology and conclusions Any limitations that
might influence the results should be mentioned
54 SUGGESTIONS FOR FUTURE RESEARCH
From this research the researcher recommends a several means that could be
taken to improve staffrsquos motivation by concentrating on leadership styles
43
According to Marketing minds (2012) Apple Inc uses the Apple brand to
compete across several highly competitive markets including the personal computer
industry with its Macintosh line of computerslaptops and related software the
consumer electronics industry with products such as the iPod digital music
distribution through iTunes Music Store the smart phone market with the Apple
iPhone magazine book games and applications publishing via the AppsStore for
iPhone and the iPad tablet computing device and movie and TV content distribution
with Apple TV The company is also establishing a very strong marketing presence
relative to the rival (Google) in the advertising market via its business Apps and iAd
network Steve Jobs the co-Founder of Apple described the company as being a
mobile devices company largest in the world as their revenues are bigger than
Nokia Samsung or Sonys mobile devices business
The story started two months ago when Google released its first smart phone
This new smart phone made by a Taiwanese company called HTC and the phone
called Nexus One After three weeks Apple Company said is going to sue the
manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC
The company which has been releasing iPhone since 2007 believes that HTC
illegally used 20 patents of Apple These patents are related to user interface
architecture and hardware of iPhone Apple Company filed a lawsuit in US District
Court in Delaware and an objection presented to the International Trade Commission
in USA too
In response to these accusations made by Apple Company against HTC
company The HTC denied Applersquos allegations and declared to fight the suit In other
response HTC said it has been making phones for a far longer time than Apple
including a touch screen device called the XDA that predates the iPhone by about 5
years
Implications
The implications here appear to be that HTCrsquos technological primary somehow goes
against Applersquos claims that the company violated 20 of its patents And while itrsquos
certainly possible that that might be the case itrsquos hard to accept that argument
without a list of patents to back it up
Patents
44
Here some of the patents that Apple Company accusing HTC Company used them
for its new Nexus phone manufactured for Google They are Multi-touch Screen
Multifinger gestures device integration and multitasking accelerometer patents
What is Android Android is a software installed in the mobile devices that includes
an operating system middleware and key applications The Android SDK provides
the tools and APIs necessary to begin developing applications on the Android
platform using the Java programming language
Terminology
Today in the market consumer have a lot of options for every product
whether it be an IT product or Home PCs or consumer durables or a FMCG product
This study may be helpful for company to know about the factors affecting the
consumer behavior and patterns of the consumer It may also be helpful to know the
specific requirement of customer so that the customer can be easily satisfied
Moreover this study helps to know the buying habits and patterns of customer The
study will help the company to understand the relationship that a consumer have with
their Apple product It will help to ascertain the reason which makes the undisputed
leader in almost every segment in which they operate
All Apple Professional Development facilitators are educators themselves
That gives them a unique view they know whatrsquos important in the classroom so they
can ensure that you learn about your Apple products and how they can best serve you
and your students We have created workshops in the following categories
These curriculum-focused workshops help teachers apply their skills with
Apple products to specific areas and disciplines to produce effective personal
learning for their students
Focused on technology skills these foundational workshops help teachers
become confident and comfortable integrating Apple products into their teaching
strategies
These workshops for school leaders and Education decision-makers focus on
issues important to success such as visioning and planning
Our research investigated the role of social norms in an extended theory of
planned behavior (TPB) in the explanation of prostatecolorectal cancer screening
(CS) intention and the prediction of CS uptake among men
45
Apple is well known for giving its customers things that they need but didnt
know they needed until the product shipped In that spirit Apple is in a unique
position to make further gains with that philosophy especially as other companies
pull back reduce RampD or get out of some markets completely
I written before about how Apples financial position gives it a unique
competitive advantage over the competition That discussion pointed to how Apple
can pay cash for components get to the front of supplier delivery schedules then
through volume drive prices down putting extreme price pressure on the
competition while they develop the next generation with RampD dollars
Even as Apple does this they are mindful of their brand Selling cheap
products doesnt sit well with Apple and they definitely dont want to undercut or
cannibalize other product lines
So if one asks the question about what Apple can deliver in a time when
customers are watching every penny its silly to envision a cheaper stripped down
version of a product thats already doing well Instead as Apple ponders how to
deliver new products to cost conscious customers the company tends to think about
holes in the market that can be exploited with their technology -- but which dont
undercut current products
There are other considerations as well For example the iPod touch doesnt
have a camera or an FM radio Other than the CPU it doesnt radiate and can
therefore be used in corporate or government environments that would otherwise
forbid a device that could be a security concern Our fantasies often neglect to
consider such things Because people expect to use their iPhone anywhere that
device has a different set of design constraints
Availability of multi-modal logistics services has been introduced and
occupational safety and health management system elaborated The DTPB can
provide a useful framework for evaluating interventions to increase logisticians
motivations to safety performance The overriding aim of this study was to design
and pilot test a questionnaire for subsequent use in a large-scale survey This study
describes the early stages of a research questionnaire development and a pilot study
The main results of this pilot study that the questionnaire proved to be reliable and
the analysis although preliminary provided strong support for the predictive power
of the DTPB The evaluation led to minor changes in the questionnaire Currently
46
the relevant literature surrounding the DTPB reveals a lack of research that utilizes
empirically validated theories in the field of logistics safety There is therefore a need
to consider more practical issues that emerge when applying the theory As is often
the case with the DTPB questionnaire the participants thought the questionnaire was
rather long This is important given that lengthy questionnaires can impact on data
quality through reduced completion rates due to factors such as lowered participant
motivation The length of the questionnaire could be accommodated thereby
encouraging participation Another comment levied at the DTPB questionnaire is that
it appears rather repetitive Indeed responses received in the present context included
wersquove answered that already Alternatively it may be better to group the outcomes
and behavioural belief statements and address the issue of similarity
Although the key purpose of this study was to develop and pilot a
questionnaire and not to generalize its findings it is of interest to note that the
occupational doctors advice has significant relationship to safety performance One
possible reason is that occupational safety and health information is not easily
available thereby increasing the reliance of the workers on the occupational doctors
advice This finding together with the significant influence of peer culture within the
DTPB framework would seem to strengthen the view that increasing exposure of
logisticians to occupational safety and health may encourage more positive
subjective norms and implies that contact with occupational doctors may encourage
the logisticians to work safely
Deeper interpretation suggests that peers causal attributions regarding safety
performance in their workplace may exert a comparatively strong influence over
logisticians991257 safety It also adds weight to the suggestion that occupational safety
and health training should form part of the logistics company991257s annual training plan
and as such supports the view that occupational safety and health intervention
programmes are required
He findings from questionnaire pilot test seem to corroborate previous
research by suggesting that subjective norms is a key issue to be addressed in any
occupational safety and programme as is the case of the logistics sector The result is
in line with the results reported by Hamilton and White Paris and Van den Broucke
and Fogarty and Shaw who found subjective norms to be important in affecting
adoption of a system As such it would seem that efforts should be made to enhance
knowledge and in particular to highlight the benefits of safety performance for both
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
21
25 DIRECTIVE LEADERSHIP STYLE
The directive leadership style is one of four leadership behaviours identified
by the path-goal theory of leadership Directive leadership is characterized by setting
clear objectives and rules for your subordinates and ensuring that your expectations
and directions are clearly defined and understood by your subordinates Directive
leadership may be advisable when subordinates are unskilled or inexperienced at a
complex task It may backfire if imposed upon highly skilled and experienced
employees who are extremely competent to perform the task
An instructional type of managerial style characterized by a leader who tells
subordinate staff what they are expected to do and how to perform the expected
tasks A directive leadership style might be helpful for a manager within a business
where their subordinate staff members have jobs that are not particularly specialized
and so they need more guidance to avoid uncertainty
Directive leadership is one of five models of leadership described by Bernard
Bass Directive leadership is a style of leading people in a business or project It is
probably the most common form of leadership existing in large businesses today It
is very common in traditional business and traditional cultures This style of
leadership consists of a manager or superior person directing subordinates to
complete or work on a task at hand The manager will tell the employee exactly what
to do and how to do it He or she will have specific standards and will demand that
they be met The manager leads with total authority The military is a good example
of directive leadership However in business it does not always work as well
Directive leadership does not allow an employee to reach their potential nor does it
allow the employee to express their independent thoughts or creativity
Directive leader is a leader who is very strict autocratic makes use of his
power of influence from his position to control reward and force the followers to
comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)
22
26 SUPPORTIVE LEADERSHIP STYLE
Supportive Leadership is one of the leadership styles found in path-goal
theory A supportive leader try to decrease employee stress and frustration in the
workplace This method is effective when your work tasks are dangerous tedious
and stressful but is not really effective if your work tasks are intrinsically motivating
because you dont need to be motivated to do the work
Supportive leadership is a kind of leadership where you listen to your
workers and help them out when they need help Supportive leadership is an opposite
of autocratic leadership and is much more successful in many fields of work But not
in all of course
The leadership style I use to follow is Supportive leadership because
according to me the followers are as important as task The goals can only be achieve
with the help of followers if followers are facing any problem either in their personal
life or under organization roof the affection of that problem can be clearly measured
from their task results Moreover I use self-made theory in my leadership which is
Get addict an achieve according to this a person can achieve anything but the
conditions is that the person must be addicted to it If followers are facing any
grievances they canrsquot be addicted towards achievement Supportive leader in my way
does not only mean handling grievances of followers but I call myself supportive
leader because I plan my tactics towards achieving a goal according to the followers
ability and skills moreover according to their willingness and motivation towards
work Supportive leadership is It leads people It doesnt drive them It involves
them It doesnt coerce them It never loses sight of the most important principle
governing any project involving human beings namely that people are more
important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive
leadership is working along with followers guiding them helping them instead of
working ahead of them Human beings are most important aspect of this type of
leadership According to me this leadership can be done effectively if leaders treat
followers as one who work with him rather work for him Being the basket ball
captain for two consecutive years I applied my leadership style and maintained a
team
23
Supportive leadership is a reference to a particular leadership style for
business As management styles became more complex in the 1970s and 1980s
theories began to grow up Businesses started looking not only at the techniques of
management but at the different types of leaders found in business and what
categories those leaders fell into By the 1990s concepts such as supportive
leadership had become widely accepted Supportive leadership is a naturally organic
and emotionally sensitive style like other styles it is especially useful in certain
circumstances but the company must adopt a culture that encourages such styles for
them to be effective
In supportive leadership the manager is not so interested in giving orders and
managing every detail as in giving employees the tools they need to work
themselves While delegation is a vital part of supportive leadership managers do
not simply assign tasks and then receive the results Instead they work through the
tasks with employees to improve skills and talent until the manager does not need to
worry about a task being done correctly and the employee is fully empowered in a
particular area
27 PARTICIPATIVE LEADERSHIP STYLE
Lewinrsquos study found that participative leadership also known as democratic
leadership is generally the most effective leadership style Democratic leaders offer
guidance to group members but they also participate in the group and allow input
from other group members In Lewinrsquos study children in this group were less
productive than the members of the authoritarian group but their contributions were
of a much higher quality
Participative leadership is a style of leadership that involves all members of a
team in identifying essential goals and developing procedures or strategies to reach
those goals From this perspective this leadership style can be seen as a leadership
style that relies heavily on the leader functioning as a facilitator rather than simply
24
issuing orders or making assignments This type of involved leadership style can be
utilized in business settings volunteer organizations and even in the function of the
home
Participative leaders encourage group members to participate but retain the
final say over the decision-making process Group members feel engaged in the
process and are more motivated and creative
One of the main benefits of participative leadership is that the process allows
for the development of additional leaders who can serve the organization at a later
date Because leaders who favor this style encourage active involvement on the part
of everyone on the team people often are able to express their creativity and
demonstrate abilities and talents that would not be made apparent otherwise The
discovery of these hidden assets help to benefit the work of the current team but also
alerts the organization to people within the team who should be provided with
opportunities to further develop some skill or ability for future use
One potential disadvantage of participate leadership is the time factor This
leadership style does often involve the need for more time before action is taken
This is only natural since the very nature of this leadership style means allowing
input from every member of the team However the extra time necessary for this
process often leads to decisions that ultimately benefit everyone to a greater degree
than faster decisions that are more limited in scope
Participative leadership also expands the range of possibilities for the team
When leadership styles that essentially leave all the direction and decision making in
the hands of one individual it is much more difficult to see a given approach from
several different angles When the leadership style encourages others to be involved
in the decision making process a given course of action can be approached from a
variety of perceptions This can often point out strengths or weaknesses to the
approach that would have gone unobserved and thus unresolved without this type of
participatory brainstorming and decision making
Effective participative leadership allows the talents and skills of all the team
members to be utilized in arriving at decisions and taking courses of action While
the team leader is usually still responsible for making the final decision this sharing
of functions within the team provide the perfect environment for everyone to provide
input that has the potential to make that final decision more well-rounded and
ultimately profitable for the company as a whole
25
28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE
Management which sets challenging goals assists in training emphasizes
improvement and expects the highest levels of performance
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
Achievement-oriented leaders always learn They always take risk They
never gamble (There is a difference) They always teach and mentor others They
understand that failure to adapt and change means death and destruction on a
competitive battlefield Either products are always changing or consumers are
changing so businesses must adapt or dieAchievement -oriented leaders put the
right people on the bus and go to great lengths to keep them there They never
change the deal with their employees (except to make it sweeter) They share
success They set stretch goals and achieve them It is fascinating to watch those
leaders work with their teams They are unstoppable
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
26
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION
There are a number of different styles of leadership and management that are
based on different theories The individuals style will be use based on a combination
of their beliefs values and preferences as well as the organizational culture and
norms which will encourage some styles and discourage others
Idealized influence describes managers who are exemplary role models for
associates Managers with idealized influence can be trusted and respected by
associates to make good decisions for the organization Intellectual Stimulation
describes managers who encourage innovation and creativity through challenging the
normal beliefs or views of a group Managers with intellectual stimulation promote
critical thinking and problem solving to make improvement of organization
performance
Inspirational motivation describes managers who motivate associates to
commit to the vision of the organization Managers with inspirational motivation
encourage team spirit to reach goals of increased revenue and market growth for the
organization Individual consideration describes managers who act as coaches and
advisors to the associates Managers with individual consideration encourage
associates to reach goals that help both the associates and the organization
27
CHAPTER 3
METHODOLOGY
31 RESEARCH DESIGN
A research design encompasses the methodology and procedures employed to
conduct scientific research The design of a study defines the study type (descriptive
correlational semi-experimental experimental review meta-analytic) and sub-type
(eg descriptive-longitudinal case study) research question hypotheses
independent and dependent variables experimental design and if applicable data
collection methods and a statistical analysis plan
The research design is also the framework for conducting the marketing
research project that clarified the necessary procedure in order to obtain the
information needed to solve all the marketing problem
In order to collect as much data as possible a combination of descriptive and
analytical research designs based on result from the questionnaire observation and
interview were used by the researcher to analyses the influence of leader on
competitive market concept of motivation in organization and the ways that human
performances on a job can be link with ability and motivation in Apple Inc
The method has been used is to distribute the questionnaire throughout the
staff in order to collect a better result The reason for choosing this method is
28
because this is the most effectives way to study the relationship between leadership
style and motivational level The raw data was analyze according to the research
objectives
32 POPULATION AND SAMPLING TECHNIQUE
The population of this study are all the staff from Apple Inc The population
chosen consider those who have had experiences working in such a high
technological company like Apple Inc The Sampling technique used in this research
was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the
south of Ireland
Figure 31 Required Sample Size
29
CHAPTER 4
RESEARCH FINDING
A questionnaire is a means of eliciting the feelings beliefs experiences
perceptions or attitudes of some sample of individuals As a data collecting
instrument it could be structured or unstructured
The questionnaire is most frequently a very concise preplanned set of
questions designed to yield specific information to meet a particular need for
research information about a pertinent topic The research information is attained
from respondents normally from a related interest area The dictionary definition
gives a clearer definition A questionnaire is a written or printed form used in
gathering information on some subject or subjects consisting of a list of questions to
be submitted to one or more persons
The method of questionnaire have some advantages of in Economy - Expense
and time involved in training interviewers and sending them to interview are reduced
by using questionnaires Uniformity of questions - Each respondent receives the
same set of questions phrased in exactly the same way Questionnaires may
therefore yield data more comparable than information obtained through an
interview Standardization - If the questions are highly structured and the conditions
under which they are answered are controlled then the questionnaire could become
standardized The disadvantages of questionnaire are respondentrsquos motivation is
difficult to assess affecting the validity of response
30
41 RESPONSE RATE
The laminated random sampling technique was used and a total of 100
samples size were selected out of 100 populations 100 questionnaires were received
that is representing 90 of response rate The sample size was reasonable and
beyond the target that we set early and exceed our expectation This is to allow
further analysis that was surpass the demand
42 DESCRIPTIVE DEMOGRAPHIC PROFILE
The demographic profile is in Table 41 The distribution of respondents
includes 65 male and 35 female The age of respondents was from below 30
years 35 45 between 30 to 40 years 20 between 40 to 50 years While for
years of experience 30 out of the 50 respondents that we carried out for
questionnaire have less than 5 years of experience 30 between 6 to 10 years 28
between 11 to 15 years and 12 have more than 16 years of experience
For the level of education 45 stand for those who have SPMMCEOthers 30 of
the respondents have STPMHSEDIPLOMA 18 of the respondents have degree
and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of
them are single 38 of the respondents are married and only 20 of them are
widowed
Demographic
Items
Frequency Percentage ()
Gender
Male 65 65
Female 35 35
31
Age
lt30 35 35
31-40 45 45
41-50 20 20
Length of Service
lt5 30 30
6-10 30 30
10-15 28 28
gt16 12 12
Education
SPMMCE 45 45
STPMHSE
DIPLOMA
30 30
Degree 18 18
Masterrsquos Degree 7 7
Status
Single 42 42
Married 38 38
Widowed 20 20
Table 41 Demographic Profile
43 DESCRIPTIVE ANALYSIS
32
Design of minimum maximum mean and standard deviation of each item
can be refer rend to the table 42 below Based on the table it reveals that the
minimum value for the directive leadership style is 1 and maximum is 5 In term of
mean and standard deviation of the directive leadership style are 257 413 1144
and 1336 respectively
For supportive leadership style the minimum mean will be 334 and the
highest are 444 For standard deviation is 0991 and 1386 respectively
For minimum value for participative leadership style will be 1 and the
maximum is 5 in addition to that the mean and standard deviation of the variable is
between 367 to 444 and 367 and 1040 and 1264 respectively
The achievement oriented leadership style the mean and standard deviation
of the variable is between 349 to 413 and 1021 to 1165
For motivation achievement based on individual perception the minimum
values of variable range from 1 to 2 and the maximum variable is 5 Mean and
standard deviation of the variable is between 253 to 459 and 0906 to 1335
Variableconstruct Mean Std Deviation
Directive 358 1145
1 He has the final word in the office
matters
373 1336
2 He emphasizes that all rules and
regulations
257 1144
3 He give clear explanations of what is
expected of other
365 1224
4 He give subordinates explicit
instructions for how to do their work
413 1246
5 He show interest in subordinatesrsquo
personal concerns
382 1306
Supportive 383 1190
1 He often mingle with the staff 373 1386
2 He often spent time as necessary to 444 0991
33
hear complaint from staff
3 Providing guidance without pressure
is the
key to being a good leader
362 1259
4 As a rule leaders should allow
subordinates
to appraise their own work
334 1072
5 Leaders should give subordinates
complete
freedom to solve problems on their own
401 1240
Participative 408 1110
1 He is very responsive and easy to be
invited to discuss
367 1264
2 He easily understood 413 1105
3 When things go wrong and he need to
create a strategy to keep a project or process
running on schedule he call a meeting to get his
employees advice
433 1046
4 To get information out He send it by
email memos or voice mail very rarely is a
meeting called His employees are then
expected to act upon the information
384 1040
5 He want to create an environment
where the employees take ownership of the
project I allow them to participate in the
decision making process
444 1096
Achievement Oriented 387 1103
1 He determines the duties of staff 391 1113
2 He describes the conditions and tasks
and clearly what is expected
349 1021
3 He explain the level of performance 382 1165
34
that is expected of subordinates
4 He give vague explanations of what is
expected of subordinates on the job
413 1107
5 He consistently set challenging goals
for subordinates to attain
401 1110
Motivation Level 345 1178
1 1 I feel annoyed when thinking about
the things I would like to do new work
459 0906
2 I am ambitious in my career 288 1233
3 I am energized when
people count on me for ideas
439 0947
4 When involved in group projects my
team membersrsquo problems are my problems
301 1211
5 I find pleasure in recognizing and
celebrating the accomplishments of others
290 1125
6 As a practice I ask people
challenging questions when we are working on
projects together
301 1211
7 I take delight in complimenting
people I work with when progress is made
411 1190
8 I find it easy to be the cheerleader for
others when times are good and when times are
bad
382 1179
9 Team accomplishment is more
important to me than my own personal
accomplishments
321 1327
10 When involved in group projects I
am inclined to let my ideas be known
253 1335
Table 42 leadership style
35
44 RELIABILITY ANALYSIS
According to Hinton (2004) recommended four cut-off points for steadiness
which includes outstanding reliability (090 and above) high reliability (070 ndash 090)
moderate reliability (050 ndash 070) and low reliability (050 and below)
000 050 Low Reliability
050 070 Moderate Reliability
070 090 High Reliability
090 100 Outstanding
Reliability
Table 43 Reliability Analysis
Based on table 43 there are five constructs directive supportive
participative achievement-oriented and motivation level shown Cronbachrsquos Alpha
values of 0865 0914 0970 0974 and 0883 respectively None of constructs
confirm low reliability The high Cronbachrsquos Alpa values for all establish contain
that they are inwardly uniform That means all element of each establishes are
measuring the identical content creation In the nutshell the higher the Cronbachrsquos
Alpha value of a construct the higher the reliability is of measuring the same
construct
Const
ructs
Sample
Size(n)
No
of Items
Cronbachrsquos
Alpha (a)
Type
Direc 100 5 0865 High Reliability
36
tive
Supp
ortive
100 5 0914 Outstanding
Reliability
Partic
ipative
100 5 0970 Outstanding
Reliability
Achi
evement
100 5 0974 Outstanding
Reliability
Level
of Staff
Motivation
100 10 0883 Outstanding
Reliability
Table 44 Reliability Test
45 CORRELATION MATRIX
Correlation analysis was used to conclude and decide relationships between
two variables measured Toward this end Pearson correlation test was used to
diagnose whether leadership styles and motivation level are relevant to each other
Table 44 presents the correlation matrix results
Table 44 shows the relation of independent variables with motivation level
For finding the relation significant level plt 005 and plt 001were chosen
The value of correlation coefficient r for directive leadership style is 0356
with plt 005 which show a moderate relationship with the level of staff motivation
It is found that the value of correlation coefficient r for supportive leadership
style is 0369 with plt 001 show a strong relationship with the level of staff
motivation
Participative leadership style carry correlation coefficient value r of 035 2
with plt 005 which show a moderate relationship with the level of staff motivation
For achievement oriented leadership style the coefficient valuer is 0430
with plt 001 which show a strong relationship with the level of staff motivation
37
Correlation is significant at the 001 level (1-tailed)
Correlation is significant at the 005 level (1-tailed)
Constructs Directive Supportive Participative Achievement Motivation
() () () ()
Directive 1 0691 0717 0799 0356
0000 0000 0000 0012
() () ()
Supportive 1 0877 0676 0369
0000 0000 0009
() ()
Participative 1 0736 0352
0000 0012
()
Achievemen
t
1 0430
0022
Motivation 1
Table 45 Correlation between leadership styles and the level of staff
motivation
46 REGRESSION ANALYSIS
In this study multiple regression analysis was applied Each variable from
factor scores were used in the analysis Table 45 shows the results of multiple
regression analysis of the research The findings showed that leadership styles were
not significant and negatively correlate with level of motivation of staff The R2 =
38
0184 indicates that 1840 of the variance in variable level of motivation of the
staff (dependent variable) can be explained by leadership styles
Beta coefficient the achievement oriented has the highest B β =0225
followed by supportive leadership style β = 0111 directive β =0024 and the lowest
is participative leadership style is β = - 0003That means one unit increase in
directive leadership style will lead to 0024 increase in the level of motivation for
supportive leadership style one unit increase will lead to 00111 increase in the level
of motivation one unit increase in participative will lead to -0003 change in the
level of motivation of staff and one unit increase in achievement oriented will lead
to 0225 increase to the level of motivation of staff The findings explain that the
components of the leadership styles do not explain the level of motivation of the
staff
Instruction
R2=0184
Adjusted R2=0103 F= 2499 p lt 005
Dependent Variable Level of staff Motivation
Unstandardised
Coefficients
Standardise
d
Coefficient
Model B Std Error Beta t Sig
(Constant) 2268 0446 5430 0000
Total Score Directive 0024 0186 0031 0144 0984
Total Score Supportive 0101 0177 0161 0691 0585
Total Score Participative -0003 0191 -0055 -0020 1082
Total Score Achievement 0225 0170 0312 1456 0210
39
Table 46 Multiple Regression Analysis (n=50)
40
Chapter 5
CONCLUSION AND RECOMMENDATION
51 INTRODUCTION
This chapter target to discuss the outcome shown in the previous chapters by
setting against them with those finding principles and earlier investigation in the
common field Moreover the investigationrsquos confines and recommendations for the
future research and practice are shown in this chapter
52 DISCUSSION OF FINDING
The objectives of this investigation were to determine the relationship
between leadership style and motivation level It is a study of Apple Incorporation
The outcome of this investigation gives that the leadership styles are supported to the
level of staff motivation The independents variables had correlation with the level of
the staff motivation that is illustrated in Table 42 in the preceding chapter
Based on the analysis of the research (Sample the leadership styles of the
manager of the Apple Incorporation) is significant with the leadership style which
has been practiced by Chief Executive Officer of Apple Incorporation in the District
41
of Johor Bahru Johor James Liow 1992) Analysis from the research found that the
most dominant leadership is achievement oriented followed by supportive directive
participative and achievement oriented
In discussing the results the researchers prefer to discuss each hypothesis
separately in order to get an accurate and complete perceptive of the relationship
between leadership style and motivation level
The results revealed that the respondents perceived the all four leadership
styles of the manager have relation with their level of motivation towards their jobs
Furthermore the results revealed that there is significant relationship between
leadership style and motivation level
What is remarkable here is that this findings correlates strongly with the
arguments that say that relationship between leadership style and motivation level
can be both influential and no influential with staffrsquos motivation and his or her
leadership styles depends on his or her choice of the style that suits the situation or
the company
For example the researchers of University Malaya claimed that the
leadership styles of leader had relationship with staffrsquos motivation but depending on
their jobs according to the job description and the organizational chart that informs
employees what when and how tasks should be done
53 LIMITATION OF STUDY
One of the limitations in research includes lack of adequate information on a
particular subject Research equipments are very hard or expensive to acquire leading
to formulation mere assumptions Another hindrance is poor or inaccessibility to the
region of study
Some of the limitations of doing a research include access of information
availability of enough resources and time management The availability of experts in
42
editing and guidance may also be minimal where support from friends or
organisation may not be enough
The limitations of the study are those characteristics of design or
methodology that impacted or influenced the application or interpretation of the
results of your study They are the constraints on generalizability and utility of
findings that are the result of the ways in which you chose to design the study andor
the method used to establish internal and external validity
Another limitation related to building the evidence about ldquosurvival of
consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin
spiritrdquo Not knowing all of your extended family members limits your ability to
verify statements communicated by the Medium When information related to a
discarnate is not verified this result could be related to the sitterrsquos limitations but it
may also be related to the Medium These challenges however highlight the
limitations of spirit communication and in general further highlights the complexity
of studying the ldquoA study of Apple Incorporationrdquo
Limitations in research methods vary depending on the type of method used
and how it was conducted They include language barriers you might want to do a
research on something that is in a language which you do not understand and the
production of a translator is not available You might also be short of the research
materials and others are not immediately available among others
Limitations are influences that the researcher cannot control They are the
shortcomings conditions or influences that cannot be controlled by the researcher
that place restrictions on your methodology and conclusions Any limitations that
might influence the results should be mentioned
54 SUGGESTIONS FOR FUTURE RESEARCH
From this research the researcher recommends a several means that could be
taken to improve staffrsquos motivation by concentrating on leadership styles
43
According to Marketing minds (2012) Apple Inc uses the Apple brand to
compete across several highly competitive markets including the personal computer
industry with its Macintosh line of computerslaptops and related software the
consumer electronics industry with products such as the iPod digital music
distribution through iTunes Music Store the smart phone market with the Apple
iPhone magazine book games and applications publishing via the AppsStore for
iPhone and the iPad tablet computing device and movie and TV content distribution
with Apple TV The company is also establishing a very strong marketing presence
relative to the rival (Google) in the advertising market via its business Apps and iAd
network Steve Jobs the co-Founder of Apple described the company as being a
mobile devices company largest in the world as their revenues are bigger than
Nokia Samsung or Sonys mobile devices business
The story started two months ago when Google released its first smart phone
This new smart phone made by a Taiwanese company called HTC and the phone
called Nexus One After three weeks Apple Company said is going to sue the
manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC
The company which has been releasing iPhone since 2007 believes that HTC
illegally used 20 patents of Apple These patents are related to user interface
architecture and hardware of iPhone Apple Company filed a lawsuit in US District
Court in Delaware and an objection presented to the International Trade Commission
in USA too
In response to these accusations made by Apple Company against HTC
company The HTC denied Applersquos allegations and declared to fight the suit In other
response HTC said it has been making phones for a far longer time than Apple
including a touch screen device called the XDA that predates the iPhone by about 5
years
Implications
The implications here appear to be that HTCrsquos technological primary somehow goes
against Applersquos claims that the company violated 20 of its patents And while itrsquos
certainly possible that that might be the case itrsquos hard to accept that argument
without a list of patents to back it up
Patents
44
Here some of the patents that Apple Company accusing HTC Company used them
for its new Nexus phone manufactured for Google They are Multi-touch Screen
Multifinger gestures device integration and multitasking accelerometer patents
What is Android Android is a software installed in the mobile devices that includes
an operating system middleware and key applications The Android SDK provides
the tools and APIs necessary to begin developing applications on the Android
platform using the Java programming language
Terminology
Today in the market consumer have a lot of options for every product
whether it be an IT product or Home PCs or consumer durables or a FMCG product
This study may be helpful for company to know about the factors affecting the
consumer behavior and patterns of the consumer It may also be helpful to know the
specific requirement of customer so that the customer can be easily satisfied
Moreover this study helps to know the buying habits and patterns of customer The
study will help the company to understand the relationship that a consumer have with
their Apple product It will help to ascertain the reason which makes the undisputed
leader in almost every segment in which they operate
All Apple Professional Development facilitators are educators themselves
That gives them a unique view they know whatrsquos important in the classroom so they
can ensure that you learn about your Apple products and how they can best serve you
and your students We have created workshops in the following categories
These curriculum-focused workshops help teachers apply their skills with
Apple products to specific areas and disciplines to produce effective personal
learning for their students
Focused on technology skills these foundational workshops help teachers
become confident and comfortable integrating Apple products into their teaching
strategies
These workshops for school leaders and Education decision-makers focus on
issues important to success such as visioning and planning
Our research investigated the role of social norms in an extended theory of
planned behavior (TPB) in the explanation of prostatecolorectal cancer screening
(CS) intention and the prediction of CS uptake among men
45
Apple is well known for giving its customers things that they need but didnt
know they needed until the product shipped In that spirit Apple is in a unique
position to make further gains with that philosophy especially as other companies
pull back reduce RampD or get out of some markets completely
I written before about how Apples financial position gives it a unique
competitive advantage over the competition That discussion pointed to how Apple
can pay cash for components get to the front of supplier delivery schedules then
through volume drive prices down putting extreme price pressure on the
competition while they develop the next generation with RampD dollars
Even as Apple does this they are mindful of their brand Selling cheap
products doesnt sit well with Apple and they definitely dont want to undercut or
cannibalize other product lines
So if one asks the question about what Apple can deliver in a time when
customers are watching every penny its silly to envision a cheaper stripped down
version of a product thats already doing well Instead as Apple ponders how to
deliver new products to cost conscious customers the company tends to think about
holes in the market that can be exploited with their technology -- but which dont
undercut current products
There are other considerations as well For example the iPod touch doesnt
have a camera or an FM radio Other than the CPU it doesnt radiate and can
therefore be used in corporate or government environments that would otherwise
forbid a device that could be a security concern Our fantasies often neglect to
consider such things Because people expect to use their iPhone anywhere that
device has a different set of design constraints
Availability of multi-modal logistics services has been introduced and
occupational safety and health management system elaborated The DTPB can
provide a useful framework for evaluating interventions to increase logisticians
motivations to safety performance The overriding aim of this study was to design
and pilot test a questionnaire for subsequent use in a large-scale survey This study
describes the early stages of a research questionnaire development and a pilot study
The main results of this pilot study that the questionnaire proved to be reliable and
the analysis although preliminary provided strong support for the predictive power
of the DTPB The evaluation led to minor changes in the questionnaire Currently
46
the relevant literature surrounding the DTPB reveals a lack of research that utilizes
empirically validated theories in the field of logistics safety There is therefore a need
to consider more practical issues that emerge when applying the theory As is often
the case with the DTPB questionnaire the participants thought the questionnaire was
rather long This is important given that lengthy questionnaires can impact on data
quality through reduced completion rates due to factors such as lowered participant
motivation The length of the questionnaire could be accommodated thereby
encouraging participation Another comment levied at the DTPB questionnaire is that
it appears rather repetitive Indeed responses received in the present context included
wersquove answered that already Alternatively it may be better to group the outcomes
and behavioural belief statements and address the issue of similarity
Although the key purpose of this study was to develop and pilot a
questionnaire and not to generalize its findings it is of interest to note that the
occupational doctors advice has significant relationship to safety performance One
possible reason is that occupational safety and health information is not easily
available thereby increasing the reliance of the workers on the occupational doctors
advice This finding together with the significant influence of peer culture within the
DTPB framework would seem to strengthen the view that increasing exposure of
logisticians to occupational safety and health may encourage more positive
subjective norms and implies that contact with occupational doctors may encourage
the logisticians to work safely
Deeper interpretation suggests that peers causal attributions regarding safety
performance in their workplace may exert a comparatively strong influence over
logisticians991257 safety It also adds weight to the suggestion that occupational safety
and health training should form part of the logistics company991257s annual training plan
and as such supports the view that occupational safety and health intervention
programmes are required
He findings from questionnaire pilot test seem to corroborate previous
research by suggesting that subjective norms is a key issue to be addressed in any
occupational safety and programme as is the case of the logistics sector The result is
in line with the results reported by Hamilton and White Paris and Van den Broucke
and Fogarty and Shaw who found subjective norms to be important in affecting
adoption of a system As such it would seem that efforts should be made to enhance
knowledge and in particular to highlight the benefits of safety performance for both
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
22
26 SUPPORTIVE LEADERSHIP STYLE
Supportive Leadership is one of the leadership styles found in path-goal
theory A supportive leader try to decrease employee stress and frustration in the
workplace This method is effective when your work tasks are dangerous tedious
and stressful but is not really effective if your work tasks are intrinsically motivating
because you dont need to be motivated to do the work
Supportive leadership is a kind of leadership where you listen to your
workers and help them out when they need help Supportive leadership is an opposite
of autocratic leadership and is much more successful in many fields of work But not
in all of course
The leadership style I use to follow is Supportive leadership because
according to me the followers are as important as task The goals can only be achieve
with the help of followers if followers are facing any problem either in their personal
life or under organization roof the affection of that problem can be clearly measured
from their task results Moreover I use self-made theory in my leadership which is
Get addict an achieve according to this a person can achieve anything but the
conditions is that the person must be addicted to it If followers are facing any
grievances they canrsquot be addicted towards achievement Supportive leader in my way
does not only mean handling grievances of followers but I call myself supportive
leader because I plan my tactics towards achieving a goal according to the followers
ability and skills moreover according to their willingness and motivation towards
work Supportive leadership is It leads people It doesnt drive them It involves
them It doesnt coerce them It never loses sight of the most important principle
governing any project involving human beings namely that people are more
important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive
leadership is working along with followers guiding them helping them instead of
working ahead of them Human beings are most important aspect of this type of
leadership According to me this leadership can be done effectively if leaders treat
followers as one who work with him rather work for him Being the basket ball
captain for two consecutive years I applied my leadership style and maintained a
team
23
Supportive leadership is a reference to a particular leadership style for
business As management styles became more complex in the 1970s and 1980s
theories began to grow up Businesses started looking not only at the techniques of
management but at the different types of leaders found in business and what
categories those leaders fell into By the 1990s concepts such as supportive
leadership had become widely accepted Supportive leadership is a naturally organic
and emotionally sensitive style like other styles it is especially useful in certain
circumstances but the company must adopt a culture that encourages such styles for
them to be effective
In supportive leadership the manager is not so interested in giving orders and
managing every detail as in giving employees the tools they need to work
themselves While delegation is a vital part of supportive leadership managers do
not simply assign tasks and then receive the results Instead they work through the
tasks with employees to improve skills and talent until the manager does not need to
worry about a task being done correctly and the employee is fully empowered in a
particular area
27 PARTICIPATIVE LEADERSHIP STYLE
Lewinrsquos study found that participative leadership also known as democratic
leadership is generally the most effective leadership style Democratic leaders offer
guidance to group members but they also participate in the group and allow input
from other group members In Lewinrsquos study children in this group were less
productive than the members of the authoritarian group but their contributions were
of a much higher quality
Participative leadership is a style of leadership that involves all members of a
team in identifying essential goals and developing procedures or strategies to reach
those goals From this perspective this leadership style can be seen as a leadership
style that relies heavily on the leader functioning as a facilitator rather than simply
24
issuing orders or making assignments This type of involved leadership style can be
utilized in business settings volunteer organizations and even in the function of the
home
Participative leaders encourage group members to participate but retain the
final say over the decision-making process Group members feel engaged in the
process and are more motivated and creative
One of the main benefits of participative leadership is that the process allows
for the development of additional leaders who can serve the organization at a later
date Because leaders who favor this style encourage active involvement on the part
of everyone on the team people often are able to express their creativity and
demonstrate abilities and talents that would not be made apparent otherwise The
discovery of these hidden assets help to benefit the work of the current team but also
alerts the organization to people within the team who should be provided with
opportunities to further develop some skill or ability for future use
One potential disadvantage of participate leadership is the time factor This
leadership style does often involve the need for more time before action is taken
This is only natural since the very nature of this leadership style means allowing
input from every member of the team However the extra time necessary for this
process often leads to decisions that ultimately benefit everyone to a greater degree
than faster decisions that are more limited in scope
Participative leadership also expands the range of possibilities for the team
When leadership styles that essentially leave all the direction and decision making in
the hands of one individual it is much more difficult to see a given approach from
several different angles When the leadership style encourages others to be involved
in the decision making process a given course of action can be approached from a
variety of perceptions This can often point out strengths or weaknesses to the
approach that would have gone unobserved and thus unresolved without this type of
participatory brainstorming and decision making
Effective participative leadership allows the talents and skills of all the team
members to be utilized in arriving at decisions and taking courses of action While
the team leader is usually still responsible for making the final decision this sharing
of functions within the team provide the perfect environment for everyone to provide
input that has the potential to make that final decision more well-rounded and
ultimately profitable for the company as a whole
25
28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE
Management which sets challenging goals assists in training emphasizes
improvement and expects the highest levels of performance
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
Achievement-oriented leaders always learn They always take risk They
never gamble (There is a difference) They always teach and mentor others They
understand that failure to adapt and change means death and destruction on a
competitive battlefield Either products are always changing or consumers are
changing so businesses must adapt or dieAchievement -oriented leaders put the
right people on the bus and go to great lengths to keep them there They never
change the deal with their employees (except to make it sweeter) They share
success They set stretch goals and achieve them It is fascinating to watch those
leaders work with their teams They are unstoppable
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
26
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION
There are a number of different styles of leadership and management that are
based on different theories The individuals style will be use based on a combination
of their beliefs values and preferences as well as the organizational culture and
norms which will encourage some styles and discourage others
Idealized influence describes managers who are exemplary role models for
associates Managers with idealized influence can be trusted and respected by
associates to make good decisions for the organization Intellectual Stimulation
describes managers who encourage innovation and creativity through challenging the
normal beliefs or views of a group Managers with intellectual stimulation promote
critical thinking and problem solving to make improvement of organization
performance
Inspirational motivation describes managers who motivate associates to
commit to the vision of the organization Managers with inspirational motivation
encourage team spirit to reach goals of increased revenue and market growth for the
organization Individual consideration describes managers who act as coaches and
advisors to the associates Managers with individual consideration encourage
associates to reach goals that help both the associates and the organization
27
CHAPTER 3
METHODOLOGY
31 RESEARCH DESIGN
A research design encompasses the methodology and procedures employed to
conduct scientific research The design of a study defines the study type (descriptive
correlational semi-experimental experimental review meta-analytic) and sub-type
(eg descriptive-longitudinal case study) research question hypotheses
independent and dependent variables experimental design and if applicable data
collection methods and a statistical analysis plan
The research design is also the framework for conducting the marketing
research project that clarified the necessary procedure in order to obtain the
information needed to solve all the marketing problem
In order to collect as much data as possible a combination of descriptive and
analytical research designs based on result from the questionnaire observation and
interview were used by the researcher to analyses the influence of leader on
competitive market concept of motivation in organization and the ways that human
performances on a job can be link with ability and motivation in Apple Inc
The method has been used is to distribute the questionnaire throughout the
staff in order to collect a better result The reason for choosing this method is
28
because this is the most effectives way to study the relationship between leadership
style and motivational level The raw data was analyze according to the research
objectives
32 POPULATION AND SAMPLING TECHNIQUE
The population of this study are all the staff from Apple Inc The population
chosen consider those who have had experiences working in such a high
technological company like Apple Inc The Sampling technique used in this research
was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the
south of Ireland
Figure 31 Required Sample Size
29
CHAPTER 4
RESEARCH FINDING
A questionnaire is a means of eliciting the feelings beliefs experiences
perceptions or attitudes of some sample of individuals As a data collecting
instrument it could be structured or unstructured
The questionnaire is most frequently a very concise preplanned set of
questions designed to yield specific information to meet a particular need for
research information about a pertinent topic The research information is attained
from respondents normally from a related interest area The dictionary definition
gives a clearer definition A questionnaire is a written or printed form used in
gathering information on some subject or subjects consisting of a list of questions to
be submitted to one or more persons
The method of questionnaire have some advantages of in Economy - Expense
and time involved in training interviewers and sending them to interview are reduced
by using questionnaires Uniformity of questions - Each respondent receives the
same set of questions phrased in exactly the same way Questionnaires may
therefore yield data more comparable than information obtained through an
interview Standardization - If the questions are highly structured and the conditions
under which they are answered are controlled then the questionnaire could become
standardized The disadvantages of questionnaire are respondentrsquos motivation is
difficult to assess affecting the validity of response
30
41 RESPONSE RATE
The laminated random sampling technique was used and a total of 100
samples size were selected out of 100 populations 100 questionnaires were received
that is representing 90 of response rate The sample size was reasonable and
beyond the target that we set early and exceed our expectation This is to allow
further analysis that was surpass the demand
42 DESCRIPTIVE DEMOGRAPHIC PROFILE
The demographic profile is in Table 41 The distribution of respondents
includes 65 male and 35 female The age of respondents was from below 30
years 35 45 between 30 to 40 years 20 between 40 to 50 years While for
years of experience 30 out of the 50 respondents that we carried out for
questionnaire have less than 5 years of experience 30 between 6 to 10 years 28
between 11 to 15 years and 12 have more than 16 years of experience
For the level of education 45 stand for those who have SPMMCEOthers 30 of
the respondents have STPMHSEDIPLOMA 18 of the respondents have degree
and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of
them are single 38 of the respondents are married and only 20 of them are
widowed
Demographic
Items
Frequency Percentage ()
Gender
Male 65 65
Female 35 35
31
Age
lt30 35 35
31-40 45 45
41-50 20 20
Length of Service
lt5 30 30
6-10 30 30
10-15 28 28
gt16 12 12
Education
SPMMCE 45 45
STPMHSE
DIPLOMA
30 30
Degree 18 18
Masterrsquos Degree 7 7
Status
Single 42 42
Married 38 38
Widowed 20 20
Table 41 Demographic Profile
43 DESCRIPTIVE ANALYSIS
32
Design of minimum maximum mean and standard deviation of each item
can be refer rend to the table 42 below Based on the table it reveals that the
minimum value for the directive leadership style is 1 and maximum is 5 In term of
mean and standard deviation of the directive leadership style are 257 413 1144
and 1336 respectively
For supportive leadership style the minimum mean will be 334 and the
highest are 444 For standard deviation is 0991 and 1386 respectively
For minimum value for participative leadership style will be 1 and the
maximum is 5 in addition to that the mean and standard deviation of the variable is
between 367 to 444 and 367 and 1040 and 1264 respectively
The achievement oriented leadership style the mean and standard deviation
of the variable is between 349 to 413 and 1021 to 1165
For motivation achievement based on individual perception the minimum
values of variable range from 1 to 2 and the maximum variable is 5 Mean and
standard deviation of the variable is between 253 to 459 and 0906 to 1335
Variableconstruct Mean Std Deviation
Directive 358 1145
1 He has the final word in the office
matters
373 1336
2 He emphasizes that all rules and
regulations
257 1144
3 He give clear explanations of what is
expected of other
365 1224
4 He give subordinates explicit
instructions for how to do their work
413 1246
5 He show interest in subordinatesrsquo
personal concerns
382 1306
Supportive 383 1190
1 He often mingle with the staff 373 1386
2 He often spent time as necessary to 444 0991
33
hear complaint from staff
3 Providing guidance without pressure
is the
key to being a good leader
362 1259
4 As a rule leaders should allow
subordinates
to appraise their own work
334 1072
5 Leaders should give subordinates
complete
freedom to solve problems on their own
401 1240
Participative 408 1110
1 He is very responsive and easy to be
invited to discuss
367 1264
2 He easily understood 413 1105
3 When things go wrong and he need to
create a strategy to keep a project or process
running on schedule he call a meeting to get his
employees advice
433 1046
4 To get information out He send it by
email memos or voice mail very rarely is a
meeting called His employees are then
expected to act upon the information
384 1040
5 He want to create an environment
where the employees take ownership of the
project I allow them to participate in the
decision making process
444 1096
Achievement Oriented 387 1103
1 He determines the duties of staff 391 1113
2 He describes the conditions and tasks
and clearly what is expected
349 1021
3 He explain the level of performance 382 1165
34
that is expected of subordinates
4 He give vague explanations of what is
expected of subordinates on the job
413 1107
5 He consistently set challenging goals
for subordinates to attain
401 1110
Motivation Level 345 1178
1 1 I feel annoyed when thinking about
the things I would like to do new work
459 0906
2 I am ambitious in my career 288 1233
3 I am energized when
people count on me for ideas
439 0947
4 When involved in group projects my
team membersrsquo problems are my problems
301 1211
5 I find pleasure in recognizing and
celebrating the accomplishments of others
290 1125
6 As a practice I ask people
challenging questions when we are working on
projects together
301 1211
7 I take delight in complimenting
people I work with when progress is made
411 1190
8 I find it easy to be the cheerleader for
others when times are good and when times are
bad
382 1179
9 Team accomplishment is more
important to me than my own personal
accomplishments
321 1327
10 When involved in group projects I
am inclined to let my ideas be known
253 1335
Table 42 leadership style
35
44 RELIABILITY ANALYSIS
According to Hinton (2004) recommended four cut-off points for steadiness
which includes outstanding reliability (090 and above) high reliability (070 ndash 090)
moderate reliability (050 ndash 070) and low reliability (050 and below)
000 050 Low Reliability
050 070 Moderate Reliability
070 090 High Reliability
090 100 Outstanding
Reliability
Table 43 Reliability Analysis
Based on table 43 there are five constructs directive supportive
participative achievement-oriented and motivation level shown Cronbachrsquos Alpha
values of 0865 0914 0970 0974 and 0883 respectively None of constructs
confirm low reliability The high Cronbachrsquos Alpa values for all establish contain
that they are inwardly uniform That means all element of each establishes are
measuring the identical content creation In the nutshell the higher the Cronbachrsquos
Alpha value of a construct the higher the reliability is of measuring the same
construct
Const
ructs
Sample
Size(n)
No
of Items
Cronbachrsquos
Alpha (a)
Type
Direc 100 5 0865 High Reliability
36
tive
Supp
ortive
100 5 0914 Outstanding
Reliability
Partic
ipative
100 5 0970 Outstanding
Reliability
Achi
evement
100 5 0974 Outstanding
Reliability
Level
of Staff
Motivation
100 10 0883 Outstanding
Reliability
Table 44 Reliability Test
45 CORRELATION MATRIX
Correlation analysis was used to conclude and decide relationships between
two variables measured Toward this end Pearson correlation test was used to
diagnose whether leadership styles and motivation level are relevant to each other
Table 44 presents the correlation matrix results
Table 44 shows the relation of independent variables with motivation level
For finding the relation significant level plt 005 and plt 001were chosen
The value of correlation coefficient r for directive leadership style is 0356
with plt 005 which show a moderate relationship with the level of staff motivation
It is found that the value of correlation coefficient r for supportive leadership
style is 0369 with plt 001 show a strong relationship with the level of staff
motivation
Participative leadership style carry correlation coefficient value r of 035 2
with plt 005 which show a moderate relationship with the level of staff motivation
For achievement oriented leadership style the coefficient valuer is 0430
with plt 001 which show a strong relationship with the level of staff motivation
37
Correlation is significant at the 001 level (1-tailed)
Correlation is significant at the 005 level (1-tailed)
Constructs Directive Supportive Participative Achievement Motivation
() () () ()
Directive 1 0691 0717 0799 0356
0000 0000 0000 0012
() () ()
Supportive 1 0877 0676 0369
0000 0000 0009
() ()
Participative 1 0736 0352
0000 0012
()
Achievemen
t
1 0430
0022
Motivation 1
Table 45 Correlation between leadership styles and the level of staff
motivation
46 REGRESSION ANALYSIS
In this study multiple regression analysis was applied Each variable from
factor scores were used in the analysis Table 45 shows the results of multiple
regression analysis of the research The findings showed that leadership styles were
not significant and negatively correlate with level of motivation of staff The R2 =
38
0184 indicates that 1840 of the variance in variable level of motivation of the
staff (dependent variable) can be explained by leadership styles
Beta coefficient the achievement oriented has the highest B β =0225
followed by supportive leadership style β = 0111 directive β =0024 and the lowest
is participative leadership style is β = - 0003That means one unit increase in
directive leadership style will lead to 0024 increase in the level of motivation for
supportive leadership style one unit increase will lead to 00111 increase in the level
of motivation one unit increase in participative will lead to -0003 change in the
level of motivation of staff and one unit increase in achievement oriented will lead
to 0225 increase to the level of motivation of staff The findings explain that the
components of the leadership styles do not explain the level of motivation of the
staff
Instruction
R2=0184
Adjusted R2=0103 F= 2499 p lt 005
Dependent Variable Level of staff Motivation
Unstandardised
Coefficients
Standardise
d
Coefficient
Model B Std Error Beta t Sig
(Constant) 2268 0446 5430 0000
Total Score Directive 0024 0186 0031 0144 0984
Total Score Supportive 0101 0177 0161 0691 0585
Total Score Participative -0003 0191 -0055 -0020 1082
Total Score Achievement 0225 0170 0312 1456 0210
39
Table 46 Multiple Regression Analysis (n=50)
40
Chapter 5
CONCLUSION AND RECOMMENDATION
51 INTRODUCTION
This chapter target to discuss the outcome shown in the previous chapters by
setting against them with those finding principles and earlier investigation in the
common field Moreover the investigationrsquos confines and recommendations for the
future research and practice are shown in this chapter
52 DISCUSSION OF FINDING
The objectives of this investigation were to determine the relationship
between leadership style and motivation level It is a study of Apple Incorporation
The outcome of this investigation gives that the leadership styles are supported to the
level of staff motivation The independents variables had correlation with the level of
the staff motivation that is illustrated in Table 42 in the preceding chapter
Based on the analysis of the research (Sample the leadership styles of the
manager of the Apple Incorporation) is significant with the leadership style which
has been practiced by Chief Executive Officer of Apple Incorporation in the District
41
of Johor Bahru Johor James Liow 1992) Analysis from the research found that the
most dominant leadership is achievement oriented followed by supportive directive
participative and achievement oriented
In discussing the results the researchers prefer to discuss each hypothesis
separately in order to get an accurate and complete perceptive of the relationship
between leadership style and motivation level
The results revealed that the respondents perceived the all four leadership
styles of the manager have relation with their level of motivation towards their jobs
Furthermore the results revealed that there is significant relationship between
leadership style and motivation level
What is remarkable here is that this findings correlates strongly with the
arguments that say that relationship between leadership style and motivation level
can be both influential and no influential with staffrsquos motivation and his or her
leadership styles depends on his or her choice of the style that suits the situation or
the company
For example the researchers of University Malaya claimed that the
leadership styles of leader had relationship with staffrsquos motivation but depending on
their jobs according to the job description and the organizational chart that informs
employees what when and how tasks should be done
53 LIMITATION OF STUDY
One of the limitations in research includes lack of adequate information on a
particular subject Research equipments are very hard or expensive to acquire leading
to formulation mere assumptions Another hindrance is poor or inaccessibility to the
region of study
Some of the limitations of doing a research include access of information
availability of enough resources and time management The availability of experts in
42
editing and guidance may also be minimal where support from friends or
organisation may not be enough
The limitations of the study are those characteristics of design or
methodology that impacted or influenced the application or interpretation of the
results of your study They are the constraints on generalizability and utility of
findings that are the result of the ways in which you chose to design the study andor
the method used to establish internal and external validity
Another limitation related to building the evidence about ldquosurvival of
consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin
spiritrdquo Not knowing all of your extended family members limits your ability to
verify statements communicated by the Medium When information related to a
discarnate is not verified this result could be related to the sitterrsquos limitations but it
may also be related to the Medium These challenges however highlight the
limitations of spirit communication and in general further highlights the complexity
of studying the ldquoA study of Apple Incorporationrdquo
Limitations in research methods vary depending on the type of method used
and how it was conducted They include language barriers you might want to do a
research on something that is in a language which you do not understand and the
production of a translator is not available You might also be short of the research
materials and others are not immediately available among others
Limitations are influences that the researcher cannot control They are the
shortcomings conditions or influences that cannot be controlled by the researcher
that place restrictions on your methodology and conclusions Any limitations that
might influence the results should be mentioned
54 SUGGESTIONS FOR FUTURE RESEARCH
From this research the researcher recommends a several means that could be
taken to improve staffrsquos motivation by concentrating on leadership styles
43
According to Marketing minds (2012) Apple Inc uses the Apple brand to
compete across several highly competitive markets including the personal computer
industry with its Macintosh line of computerslaptops and related software the
consumer electronics industry with products such as the iPod digital music
distribution through iTunes Music Store the smart phone market with the Apple
iPhone magazine book games and applications publishing via the AppsStore for
iPhone and the iPad tablet computing device and movie and TV content distribution
with Apple TV The company is also establishing a very strong marketing presence
relative to the rival (Google) in the advertising market via its business Apps and iAd
network Steve Jobs the co-Founder of Apple described the company as being a
mobile devices company largest in the world as their revenues are bigger than
Nokia Samsung or Sonys mobile devices business
The story started two months ago when Google released its first smart phone
This new smart phone made by a Taiwanese company called HTC and the phone
called Nexus One After three weeks Apple Company said is going to sue the
manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC
The company which has been releasing iPhone since 2007 believes that HTC
illegally used 20 patents of Apple These patents are related to user interface
architecture and hardware of iPhone Apple Company filed a lawsuit in US District
Court in Delaware and an objection presented to the International Trade Commission
in USA too
In response to these accusations made by Apple Company against HTC
company The HTC denied Applersquos allegations and declared to fight the suit In other
response HTC said it has been making phones for a far longer time than Apple
including a touch screen device called the XDA that predates the iPhone by about 5
years
Implications
The implications here appear to be that HTCrsquos technological primary somehow goes
against Applersquos claims that the company violated 20 of its patents And while itrsquos
certainly possible that that might be the case itrsquos hard to accept that argument
without a list of patents to back it up
Patents
44
Here some of the patents that Apple Company accusing HTC Company used them
for its new Nexus phone manufactured for Google They are Multi-touch Screen
Multifinger gestures device integration and multitasking accelerometer patents
What is Android Android is a software installed in the mobile devices that includes
an operating system middleware and key applications The Android SDK provides
the tools and APIs necessary to begin developing applications on the Android
platform using the Java programming language
Terminology
Today in the market consumer have a lot of options for every product
whether it be an IT product or Home PCs or consumer durables or a FMCG product
This study may be helpful for company to know about the factors affecting the
consumer behavior and patterns of the consumer It may also be helpful to know the
specific requirement of customer so that the customer can be easily satisfied
Moreover this study helps to know the buying habits and patterns of customer The
study will help the company to understand the relationship that a consumer have with
their Apple product It will help to ascertain the reason which makes the undisputed
leader in almost every segment in which they operate
All Apple Professional Development facilitators are educators themselves
That gives them a unique view they know whatrsquos important in the classroom so they
can ensure that you learn about your Apple products and how they can best serve you
and your students We have created workshops in the following categories
These curriculum-focused workshops help teachers apply their skills with
Apple products to specific areas and disciplines to produce effective personal
learning for their students
Focused on technology skills these foundational workshops help teachers
become confident and comfortable integrating Apple products into their teaching
strategies
These workshops for school leaders and Education decision-makers focus on
issues important to success such as visioning and planning
Our research investigated the role of social norms in an extended theory of
planned behavior (TPB) in the explanation of prostatecolorectal cancer screening
(CS) intention and the prediction of CS uptake among men
45
Apple is well known for giving its customers things that they need but didnt
know they needed until the product shipped In that spirit Apple is in a unique
position to make further gains with that philosophy especially as other companies
pull back reduce RampD or get out of some markets completely
I written before about how Apples financial position gives it a unique
competitive advantage over the competition That discussion pointed to how Apple
can pay cash for components get to the front of supplier delivery schedules then
through volume drive prices down putting extreme price pressure on the
competition while they develop the next generation with RampD dollars
Even as Apple does this they are mindful of their brand Selling cheap
products doesnt sit well with Apple and they definitely dont want to undercut or
cannibalize other product lines
So if one asks the question about what Apple can deliver in a time when
customers are watching every penny its silly to envision a cheaper stripped down
version of a product thats already doing well Instead as Apple ponders how to
deliver new products to cost conscious customers the company tends to think about
holes in the market that can be exploited with their technology -- but which dont
undercut current products
There are other considerations as well For example the iPod touch doesnt
have a camera or an FM radio Other than the CPU it doesnt radiate and can
therefore be used in corporate or government environments that would otherwise
forbid a device that could be a security concern Our fantasies often neglect to
consider such things Because people expect to use their iPhone anywhere that
device has a different set of design constraints
Availability of multi-modal logistics services has been introduced and
occupational safety and health management system elaborated The DTPB can
provide a useful framework for evaluating interventions to increase logisticians
motivations to safety performance The overriding aim of this study was to design
and pilot test a questionnaire for subsequent use in a large-scale survey This study
describes the early stages of a research questionnaire development and a pilot study
The main results of this pilot study that the questionnaire proved to be reliable and
the analysis although preliminary provided strong support for the predictive power
of the DTPB The evaluation led to minor changes in the questionnaire Currently
46
the relevant literature surrounding the DTPB reveals a lack of research that utilizes
empirically validated theories in the field of logistics safety There is therefore a need
to consider more practical issues that emerge when applying the theory As is often
the case with the DTPB questionnaire the participants thought the questionnaire was
rather long This is important given that lengthy questionnaires can impact on data
quality through reduced completion rates due to factors such as lowered participant
motivation The length of the questionnaire could be accommodated thereby
encouraging participation Another comment levied at the DTPB questionnaire is that
it appears rather repetitive Indeed responses received in the present context included
wersquove answered that already Alternatively it may be better to group the outcomes
and behavioural belief statements and address the issue of similarity
Although the key purpose of this study was to develop and pilot a
questionnaire and not to generalize its findings it is of interest to note that the
occupational doctors advice has significant relationship to safety performance One
possible reason is that occupational safety and health information is not easily
available thereby increasing the reliance of the workers on the occupational doctors
advice This finding together with the significant influence of peer culture within the
DTPB framework would seem to strengthen the view that increasing exposure of
logisticians to occupational safety and health may encourage more positive
subjective norms and implies that contact with occupational doctors may encourage
the logisticians to work safely
Deeper interpretation suggests that peers causal attributions regarding safety
performance in their workplace may exert a comparatively strong influence over
logisticians991257 safety It also adds weight to the suggestion that occupational safety
and health training should form part of the logistics company991257s annual training plan
and as such supports the view that occupational safety and health intervention
programmes are required
He findings from questionnaire pilot test seem to corroborate previous
research by suggesting that subjective norms is a key issue to be addressed in any
occupational safety and programme as is the case of the logistics sector The result is
in line with the results reported by Hamilton and White Paris and Van den Broucke
and Fogarty and Shaw who found subjective norms to be important in affecting
adoption of a system As such it would seem that efforts should be made to enhance
knowledge and in particular to highlight the benefits of safety performance for both
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
23
Supportive leadership is a reference to a particular leadership style for
business As management styles became more complex in the 1970s and 1980s
theories began to grow up Businesses started looking not only at the techniques of
management but at the different types of leaders found in business and what
categories those leaders fell into By the 1990s concepts such as supportive
leadership had become widely accepted Supportive leadership is a naturally organic
and emotionally sensitive style like other styles it is especially useful in certain
circumstances but the company must adopt a culture that encourages such styles for
them to be effective
In supportive leadership the manager is not so interested in giving orders and
managing every detail as in giving employees the tools they need to work
themselves While delegation is a vital part of supportive leadership managers do
not simply assign tasks and then receive the results Instead they work through the
tasks with employees to improve skills and talent until the manager does not need to
worry about a task being done correctly and the employee is fully empowered in a
particular area
27 PARTICIPATIVE LEADERSHIP STYLE
Lewinrsquos study found that participative leadership also known as democratic
leadership is generally the most effective leadership style Democratic leaders offer
guidance to group members but they also participate in the group and allow input
from other group members In Lewinrsquos study children in this group were less
productive than the members of the authoritarian group but their contributions were
of a much higher quality
Participative leadership is a style of leadership that involves all members of a
team in identifying essential goals and developing procedures or strategies to reach
those goals From this perspective this leadership style can be seen as a leadership
style that relies heavily on the leader functioning as a facilitator rather than simply
24
issuing orders or making assignments This type of involved leadership style can be
utilized in business settings volunteer organizations and even in the function of the
home
Participative leaders encourage group members to participate but retain the
final say over the decision-making process Group members feel engaged in the
process and are more motivated and creative
One of the main benefits of participative leadership is that the process allows
for the development of additional leaders who can serve the organization at a later
date Because leaders who favor this style encourage active involvement on the part
of everyone on the team people often are able to express their creativity and
demonstrate abilities and talents that would not be made apparent otherwise The
discovery of these hidden assets help to benefit the work of the current team but also
alerts the organization to people within the team who should be provided with
opportunities to further develop some skill or ability for future use
One potential disadvantage of participate leadership is the time factor This
leadership style does often involve the need for more time before action is taken
This is only natural since the very nature of this leadership style means allowing
input from every member of the team However the extra time necessary for this
process often leads to decisions that ultimately benefit everyone to a greater degree
than faster decisions that are more limited in scope
Participative leadership also expands the range of possibilities for the team
When leadership styles that essentially leave all the direction and decision making in
the hands of one individual it is much more difficult to see a given approach from
several different angles When the leadership style encourages others to be involved
in the decision making process a given course of action can be approached from a
variety of perceptions This can often point out strengths or weaknesses to the
approach that would have gone unobserved and thus unresolved without this type of
participatory brainstorming and decision making
Effective participative leadership allows the talents and skills of all the team
members to be utilized in arriving at decisions and taking courses of action While
the team leader is usually still responsible for making the final decision this sharing
of functions within the team provide the perfect environment for everyone to provide
input that has the potential to make that final decision more well-rounded and
ultimately profitable for the company as a whole
25
28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE
Management which sets challenging goals assists in training emphasizes
improvement and expects the highest levels of performance
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
Achievement-oriented leaders always learn They always take risk They
never gamble (There is a difference) They always teach and mentor others They
understand that failure to adapt and change means death and destruction on a
competitive battlefield Either products are always changing or consumers are
changing so businesses must adapt or dieAchievement -oriented leaders put the
right people on the bus and go to great lengths to keep them there They never
change the deal with their employees (except to make it sweeter) They share
success They set stretch goals and achieve them It is fascinating to watch those
leaders work with their teams They are unstoppable
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
26
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION
There are a number of different styles of leadership and management that are
based on different theories The individuals style will be use based on a combination
of their beliefs values and preferences as well as the organizational culture and
norms which will encourage some styles and discourage others
Idealized influence describes managers who are exemplary role models for
associates Managers with idealized influence can be trusted and respected by
associates to make good decisions for the organization Intellectual Stimulation
describes managers who encourage innovation and creativity through challenging the
normal beliefs or views of a group Managers with intellectual stimulation promote
critical thinking and problem solving to make improvement of organization
performance
Inspirational motivation describes managers who motivate associates to
commit to the vision of the organization Managers with inspirational motivation
encourage team spirit to reach goals of increased revenue and market growth for the
organization Individual consideration describes managers who act as coaches and
advisors to the associates Managers with individual consideration encourage
associates to reach goals that help both the associates and the organization
27
CHAPTER 3
METHODOLOGY
31 RESEARCH DESIGN
A research design encompasses the methodology and procedures employed to
conduct scientific research The design of a study defines the study type (descriptive
correlational semi-experimental experimental review meta-analytic) and sub-type
(eg descriptive-longitudinal case study) research question hypotheses
independent and dependent variables experimental design and if applicable data
collection methods and a statistical analysis plan
The research design is also the framework for conducting the marketing
research project that clarified the necessary procedure in order to obtain the
information needed to solve all the marketing problem
In order to collect as much data as possible a combination of descriptive and
analytical research designs based on result from the questionnaire observation and
interview were used by the researcher to analyses the influence of leader on
competitive market concept of motivation in organization and the ways that human
performances on a job can be link with ability and motivation in Apple Inc
The method has been used is to distribute the questionnaire throughout the
staff in order to collect a better result The reason for choosing this method is
28
because this is the most effectives way to study the relationship between leadership
style and motivational level The raw data was analyze according to the research
objectives
32 POPULATION AND SAMPLING TECHNIQUE
The population of this study are all the staff from Apple Inc The population
chosen consider those who have had experiences working in such a high
technological company like Apple Inc The Sampling technique used in this research
was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the
south of Ireland
Figure 31 Required Sample Size
29
CHAPTER 4
RESEARCH FINDING
A questionnaire is a means of eliciting the feelings beliefs experiences
perceptions or attitudes of some sample of individuals As a data collecting
instrument it could be structured or unstructured
The questionnaire is most frequently a very concise preplanned set of
questions designed to yield specific information to meet a particular need for
research information about a pertinent topic The research information is attained
from respondents normally from a related interest area The dictionary definition
gives a clearer definition A questionnaire is a written or printed form used in
gathering information on some subject or subjects consisting of a list of questions to
be submitted to one or more persons
The method of questionnaire have some advantages of in Economy - Expense
and time involved in training interviewers and sending them to interview are reduced
by using questionnaires Uniformity of questions - Each respondent receives the
same set of questions phrased in exactly the same way Questionnaires may
therefore yield data more comparable than information obtained through an
interview Standardization - If the questions are highly structured and the conditions
under which they are answered are controlled then the questionnaire could become
standardized The disadvantages of questionnaire are respondentrsquos motivation is
difficult to assess affecting the validity of response
30
41 RESPONSE RATE
The laminated random sampling technique was used and a total of 100
samples size were selected out of 100 populations 100 questionnaires were received
that is representing 90 of response rate The sample size was reasonable and
beyond the target that we set early and exceed our expectation This is to allow
further analysis that was surpass the demand
42 DESCRIPTIVE DEMOGRAPHIC PROFILE
The demographic profile is in Table 41 The distribution of respondents
includes 65 male and 35 female The age of respondents was from below 30
years 35 45 between 30 to 40 years 20 between 40 to 50 years While for
years of experience 30 out of the 50 respondents that we carried out for
questionnaire have less than 5 years of experience 30 between 6 to 10 years 28
between 11 to 15 years and 12 have more than 16 years of experience
For the level of education 45 stand for those who have SPMMCEOthers 30 of
the respondents have STPMHSEDIPLOMA 18 of the respondents have degree
and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of
them are single 38 of the respondents are married and only 20 of them are
widowed
Demographic
Items
Frequency Percentage ()
Gender
Male 65 65
Female 35 35
31
Age
lt30 35 35
31-40 45 45
41-50 20 20
Length of Service
lt5 30 30
6-10 30 30
10-15 28 28
gt16 12 12
Education
SPMMCE 45 45
STPMHSE
DIPLOMA
30 30
Degree 18 18
Masterrsquos Degree 7 7
Status
Single 42 42
Married 38 38
Widowed 20 20
Table 41 Demographic Profile
43 DESCRIPTIVE ANALYSIS
32
Design of minimum maximum mean and standard deviation of each item
can be refer rend to the table 42 below Based on the table it reveals that the
minimum value for the directive leadership style is 1 and maximum is 5 In term of
mean and standard deviation of the directive leadership style are 257 413 1144
and 1336 respectively
For supportive leadership style the minimum mean will be 334 and the
highest are 444 For standard deviation is 0991 and 1386 respectively
For minimum value for participative leadership style will be 1 and the
maximum is 5 in addition to that the mean and standard deviation of the variable is
between 367 to 444 and 367 and 1040 and 1264 respectively
The achievement oriented leadership style the mean and standard deviation
of the variable is between 349 to 413 and 1021 to 1165
For motivation achievement based on individual perception the minimum
values of variable range from 1 to 2 and the maximum variable is 5 Mean and
standard deviation of the variable is between 253 to 459 and 0906 to 1335
Variableconstruct Mean Std Deviation
Directive 358 1145
1 He has the final word in the office
matters
373 1336
2 He emphasizes that all rules and
regulations
257 1144
3 He give clear explanations of what is
expected of other
365 1224
4 He give subordinates explicit
instructions for how to do their work
413 1246
5 He show interest in subordinatesrsquo
personal concerns
382 1306
Supportive 383 1190
1 He often mingle with the staff 373 1386
2 He often spent time as necessary to 444 0991
33
hear complaint from staff
3 Providing guidance without pressure
is the
key to being a good leader
362 1259
4 As a rule leaders should allow
subordinates
to appraise their own work
334 1072
5 Leaders should give subordinates
complete
freedom to solve problems on their own
401 1240
Participative 408 1110
1 He is very responsive and easy to be
invited to discuss
367 1264
2 He easily understood 413 1105
3 When things go wrong and he need to
create a strategy to keep a project or process
running on schedule he call a meeting to get his
employees advice
433 1046
4 To get information out He send it by
email memos or voice mail very rarely is a
meeting called His employees are then
expected to act upon the information
384 1040
5 He want to create an environment
where the employees take ownership of the
project I allow them to participate in the
decision making process
444 1096
Achievement Oriented 387 1103
1 He determines the duties of staff 391 1113
2 He describes the conditions and tasks
and clearly what is expected
349 1021
3 He explain the level of performance 382 1165
34
that is expected of subordinates
4 He give vague explanations of what is
expected of subordinates on the job
413 1107
5 He consistently set challenging goals
for subordinates to attain
401 1110
Motivation Level 345 1178
1 1 I feel annoyed when thinking about
the things I would like to do new work
459 0906
2 I am ambitious in my career 288 1233
3 I am energized when
people count on me for ideas
439 0947
4 When involved in group projects my
team membersrsquo problems are my problems
301 1211
5 I find pleasure in recognizing and
celebrating the accomplishments of others
290 1125
6 As a practice I ask people
challenging questions when we are working on
projects together
301 1211
7 I take delight in complimenting
people I work with when progress is made
411 1190
8 I find it easy to be the cheerleader for
others when times are good and when times are
bad
382 1179
9 Team accomplishment is more
important to me than my own personal
accomplishments
321 1327
10 When involved in group projects I
am inclined to let my ideas be known
253 1335
Table 42 leadership style
35
44 RELIABILITY ANALYSIS
According to Hinton (2004) recommended four cut-off points for steadiness
which includes outstanding reliability (090 and above) high reliability (070 ndash 090)
moderate reliability (050 ndash 070) and low reliability (050 and below)
000 050 Low Reliability
050 070 Moderate Reliability
070 090 High Reliability
090 100 Outstanding
Reliability
Table 43 Reliability Analysis
Based on table 43 there are five constructs directive supportive
participative achievement-oriented and motivation level shown Cronbachrsquos Alpha
values of 0865 0914 0970 0974 and 0883 respectively None of constructs
confirm low reliability The high Cronbachrsquos Alpa values for all establish contain
that they are inwardly uniform That means all element of each establishes are
measuring the identical content creation In the nutshell the higher the Cronbachrsquos
Alpha value of a construct the higher the reliability is of measuring the same
construct
Const
ructs
Sample
Size(n)
No
of Items
Cronbachrsquos
Alpha (a)
Type
Direc 100 5 0865 High Reliability
36
tive
Supp
ortive
100 5 0914 Outstanding
Reliability
Partic
ipative
100 5 0970 Outstanding
Reliability
Achi
evement
100 5 0974 Outstanding
Reliability
Level
of Staff
Motivation
100 10 0883 Outstanding
Reliability
Table 44 Reliability Test
45 CORRELATION MATRIX
Correlation analysis was used to conclude and decide relationships between
two variables measured Toward this end Pearson correlation test was used to
diagnose whether leadership styles and motivation level are relevant to each other
Table 44 presents the correlation matrix results
Table 44 shows the relation of independent variables with motivation level
For finding the relation significant level plt 005 and plt 001were chosen
The value of correlation coefficient r for directive leadership style is 0356
with plt 005 which show a moderate relationship with the level of staff motivation
It is found that the value of correlation coefficient r for supportive leadership
style is 0369 with plt 001 show a strong relationship with the level of staff
motivation
Participative leadership style carry correlation coefficient value r of 035 2
with plt 005 which show a moderate relationship with the level of staff motivation
For achievement oriented leadership style the coefficient valuer is 0430
with plt 001 which show a strong relationship with the level of staff motivation
37
Correlation is significant at the 001 level (1-tailed)
Correlation is significant at the 005 level (1-tailed)
Constructs Directive Supportive Participative Achievement Motivation
() () () ()
Directive 1 0691 0717 0799 0356
0000 0000 0000 0012
() () ()
Supportive 1 0877 0676 0369
0000 0000 0009
() ()
Participative 1 0736 0352
0000 0012
()
Achievemen
t
1 0430
0022
Motivation 1
Table 45 Correlation between leadership styles and the level of staff
motivation
46 REGRESSION ANALYSIS
In this study multiple regression analysis was applied Each variable from
factor scores were used in the analysis Table 45 shows the results of multiple
regression analysis of the research The findings showed that leadership styles were
not significant and negatively correlate with level of motivation of staff The R2 =
38
0184 indicates that 1840 of the variance in variable level of motivation of the
staff (dependent variable) can be explained by leadership styles
Beta coefficient the achievement oriented has the highest B β =0225
followed by supportive leadership style β = 0111 directive β =0024 and the lowest
is participative leadership style is β = - 0003That means one unit increase in
directive leadership style will lead to 0024 increase in the level of motivation for
supportive leadership style one unit increase will lead to 00111 increase in the level
of motivation one unit increase in participative will lead to -0003 change in the
level of motivation of staff and one unit increase in achievement oriented will lead
to 0225 increase to the level of motivation of staff The findings explain that the
components of the leadership styles do not explain the level of motivation of the
staff
Instruction
R2=0184
Adjusted R2=0103 F= 2499 p lt 005
Dependent Variable Level of staff Motivation
Unstandardised
Coefficients
Standardise
d
Coefficient
Model B Std Error Beta t Sig
(Constant) 2268 0446 5430 0000
Total Score Directive 0024 0186 0031 0144 0984
Total Score Supportive 0101 0177 0161 0691 0585
Total Score Participative -0003 0191 -0055 -0020 1082
Total Score Achievement 0225 0170 0312 1456 0210
39
Table 46 Multiple Regression Analysis (n=50)
40
Chapter 5
CONCLUSION AND RECOMMENDATION
51 INTRODUCTION
This chapter target to discuss the outcome shown in the previous chapters by
setting against them with those finding principles and earlier investigation in the
common field Moreover the investigationrsquos confines and recommendations for the
future research and practice are shown in this chapter
52 DISCUSSION OF FINDING
The objectives of this investigation were to determine the relationship
between leadership style and motivation level It is a study of Apple Incorporation
The outcome of this investigation gives that the leadership styles are supported to the
level of staff motivation The independents variables had correlation with the level of
the staff motivation that is illustrated in Table 42 in the preceding chapter
Based on the analysis of the research (Sample the leadership styles of the
manager of the Apple Incorporation) is significant with the leadership style which
has been practiced by Chief Executive Officer of Apple Incorporation in the District
41
of Johor Bahru Johor James Liow 1992) Analysis from the research found that the
most dominant leadership is achievement oriented followed by supportive directive
participative and achievement oriented
In discussing the results the researchers prefer to discuss each hypothesis
separately in order to get an accurate and complete perceptive of the relationship
between leadership style and motivation level
The results revealed that the respondents perceived the all four leadership
styles of the manager have relation with their level of motivation towards their jobs
Furthermore the results revealed that there is significant relationship between
leadership style and motivation level
What is remarkable here is that this findings correlates strongly with the
arguments that say that relationship between leadership style and motivation level
can be both influential and no influential with staffrsquos motivation and his or her
leadership styles depends on his or her choice of the style that suits the situation or
the company
For example the researchers of University Malaya claimed that the
leadership styles of leader had relationship with staffrsquos motivation but depending on
their jobs according to the job description and the organizational chart that informs
employees what when and how tasks should be done
53 LIMITATION OF STUDY
One of the limitations in research includes lack of adequate information on a
particular subject Research equipments are very hard or expensive to acquire leading
to formulation mere assumptions Another hindrance is poor or inaccessibility to the
region of study
Some of the limitations of doing a research include access of information
availability of enough resources and time management The availability of experts in
42
editing and guidance may also be minimal where support from friends or
organisation may not be enough
The limitations of the study are those characteristics of design or
methodology that impacted or influenced the application or interpretation of the
results of your study They are the constraints on generalizability and utility of
findings that are the result of the ways in which you chose to design the study andor
the method used to establish internal and external validity
Another limitation related to building the evidence about ldquosurvival of
consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin
spiritrdquo Not knowing all of your extended family members limits your ability to
verify statements communicated by the Medium When information related to a
discarnate is not verified this result could be related to the sitterrsquos limitations but it
may also be related to the Medium These challenges however highlight the
limitations of spirit communication and in general further highlights the complexity
of studying the ldquoA study of Apple Incorporationrdquo
Limitations in research methods vary depending on the type of method used
and how it was conducted They include language barriers you might want to do a
research on something that is in a language which you do not understand and the
production of a translator is not available You might also be short of the research
materials and others are not immediately available among others
Limitations are influences that the researcher cannot control They are the
shortcomings conditions or influences that cannot be controlled by the researcher
that place restrictions on your methodology and conclusions Any limitations that
might influence the results should be mentioned
54 SUGGESTIONS FOR FUTURE RESEARCH
From this research the researcher recommends a several means that could be
taken to improve staffrsquos motivation by concentrating on leadership styles
43
According to Marketing minds (2012) Apple Inc uses the Apple brand to
compete across several highly competitive markets including the personal computer
industry with its Macintosh line of computerslaptops and related software the
consumer electronics industry with products such as the iPod digital music
distribution through iTunes Music Store the smart phone market with the Apple
iPhone magazine book games and applications publishing via the AppsStore for
iPhone and the iPad tablet computing device and movie and TV content distribution
with Apple TV The company is also establishing a very strong marketing presence
relative to the rival (Google) in the advertising market via its business Apps and iAd
network Steve Jobs the co-Founder of Apple described the company as being a
mobile devices company largest in the world as their revenues are bigger than
Nokia Samsung or Sonys mobile devices business
The story started two months ago when Google released its first smart phone
This new smart phone made by a Taiwanese company called HTC and the phone
called Nexus One After three weeks Apple Company said is going to sue the
manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC
The company which has been releasing iPhone since 2007 believes that HTC
illegally used 20 patents of Apple These patents are related to user interface
architecture and hardware of iPhone Apple Company filed a lawsuit in US District
Court in Delaware and an objection presented to the International Trade Commission
in USA too
In response to these accusations made by Apple Company against HTC
company The HTC denied Applersquos allegations and declared to fight the suit In other
response HTC said it has been making phones for a far longer time than Apple
including a touch screen device called the XDA that predates the iPhone by about 5
years
Implications
The implications here appear to be that HTCrsquos technological primary somehow goes
against Applersquos claims that the company violated 20 of its patents And while itrsquos
certainly possible that that might be the case itrsquos hard to accept that argument
without a list of patents to back it up
Patents
44
Here some of the patents that Apple Company accusing HTC Company used them
for its new Nexus phone manufactured for Google They are Multi-touch Screen
Multifinger gestures device integration and multitasking accelerometer patents
What is Android Android is a software installed in the mobile devices that includes
an operating system middleware and key applications The Android SDK provides
the tools and APIs necessary to begin developing applications on the Android
platform using the Java programming language
Terminology
Today in the market consumer have a lot of options for every product
whether it be an IT product or Home PCs or consumer durables or a FMCG product
This study may be helpful for company to know about the factors affecting the
consumer behavior and patterns of the consumer It may also be helpful to know the
specific requirement of customer so that the customer can be easily satisfied
Moreover this study helps to know the buying habits and patterns of customer The
study will help the company to understand the relationship that a consumer have with
their Apple product It will help to ascertain the reason which makes the undisputed
leader in almost every segment in which they operate
All Apple Professional Development facilitators are educators themselves
That gives them a unique view they know whatrsquos important in the classroom so they
can ensure that you learn about your Apple products and how they can best serve you
and your students We have created workshops in the following categories
These curriculum-focused workshops help teachers apply their skills with
Apple products to specific areas and disciplines to produce effective personal
learning for their students
Focused on technology skills these foundational workshops help teachers
become confident and comfortable integrating Apple products into their teaching
strategies
These workshops for school leaders and Education decision-makers focus on
issues important to success such as visioning and planning
Our research investigated the role of social norms in an extended theory of
planned behavior (TPB) in the explanation of prostatecolorectal cancer screening
(CS) intention and the prediction of CS uptake among men
45
Apple is well known for giving its customers things that they need but didnt
know they needed until the product shipped In that spirit Apple is in a unique
position to make further gains with that philosophy especially as other companies
pull back reduce RampD or get out of some markets completely
I written before about how Apples financial position gives it a unique
competitive advantage over the competition That discussion pointed to how Apple
can pay cash for components get to the front of supplier delivery schedules then
through volume drive prices down putting extreme price pressure on the
competition while they develop the next generation with RampD dollars
Even as Apple does this they are mindful of their brand Selling cheap
products doesnt sit well with Apple and they definitely dont want to undercut or
cannibalize other product lines
So if one asks the question about what Apple can deliver in a time when
customers are watching every penny its silly to envision a cheaper stripped down
version of a product thats already doing well Instead as Apple ponders how to
deliver new products to cost conscious customers the company tends to think about
holes in the market that can be exploited with their technology -- but which dont
undercut current products
There are other considerations as well For example the iPod touch doesnt
have a camera or an FM radio Other than the CPU it doesnt radiate and can
therefore be used in corporate or government environments that would otherwise
forbid a device that could be a security concern Our fantasies often neglect to
consider such things Because people expect to use their iPhone anywhere that
device has a different set of design constraints
Availability of multi-modal logistics services has been introduced and
occupational safety and health management system elaborated The DTPB can
provide a useful framework for evaluating interventions to increase logisticians
motivations to safety performance The overriding aim of this study was to design
and pilot test a questionnaire for subsequent use in a large-scale survey This study
describes the early stages of a research questionnaire development and a pilot study
The main results of this pilot study that the questionnaire proved to be reliable and
the analysis although preliminary provided strong support for the predictive power
of the DTPB The evaluation led to minor changes in the questionnaire Currently
46
the relevant literature surrounding the DTPB reveals a lack of research that utilizes
empirically validated theories in the field of logistics safety There is therefore a need
to consider more practical issues that emerge when applying the theory As is often
the case with the DTPB questionnaire the participants thought the questionnaire was
rather long This is important given that lengthy questionnaires can impact on data
quality through reduced completion rates due to factors such as lowered participant
motivation The length of the questionnaire could be accommodated thereby
encouraging participation Another comment levied at the DTPB questionnaire is that
it appears rather repetitive Indeed responses received in the present context included
wersquove answered that already Alternatively it may be better to group the outcomes
and behavioural belief statements and address the issue of similarity
Although the key purpose of this study was to develop and pilot a
questionnaire and not to generalize its findings it is of interest to note that the
occupational doctors advice has significant relationship to safety performance One
possible reason is that occupational safety and health information is not easily
available thereby increasing the reliance of the workers on the occupational doctors
advice This finding together with the significant influence of peer culture within the
DTPB framework would seem to strengthen the view that increasing exposure of
logisticians to occupational safety and health may encourage more positive
subjective norms and implies that contact with occupational doctors may encourage
the logisticians to work safely
Deeper interpretation suggests that peers causal attributions regarding safety
performance in their workplace may exert a comparatively strong influence over
logisticians991257 safety It also adds weight to the suggestion that occupational safety
and health training should form part of the logistics company991257s annual training plan
and as such supports the view that occupational safety and health intervention
programmes are required
He findings from questionnaire pilot test seem to corroborate previous
research by suggesting that subjective norms is a key issue to be addressed in any
occupational safety and programme as is the case of the logistics sector The result is
in line with the results reported by Hamilton and White Paris and Van den Broucke
and Fogarty and Shaw who found subjective norms to be important in affecting
adoption of a system As such it would seem that efforts should be made to enhance
knowledge and in particular to highlight the benefits of safety performance for both
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
24
issuing orders or making assignments This type of involved leadership style can be
utilized in business settings volunteer organizations and even in the function of the
home
Participative leaders encourage group members to participate but retain the
final say over the decision-making process Group members feel engaged in the
process and are more motivated and creative
One of the main benefits of participative leadership is that the process allows
for the development of additional leaders who can serve the organization at a later
date Because leaders who favor this style encourage active involvement on the part
of everyone on the team people often are able to express their creativity and
demonstrate abilities and talents that would not be made apparent otherwise The
discovery of these hidden assets help to benefit the work of the current team but also
alerts the organization to people within the team who should be provided with
opportunities to further develop some skill or ability for future use
One potential disadvantage of participate leadership is the time factor This
leadership style does often involve the need for more time before action is taken
This is only natural since the very nature of this leadership style means allowing
input from every member of the team However the extra time necessary for this
process often leads to decisions that ultimately benefit everyone to a greater degree
than faster decisions that are more limited in scope
Participative leadership also expands the range of possibilities for the team
When leadership styles that essentially leave all the direction and decision making in
the hands of one individual it is much more difficult to see a given approach from
several different angles When the leadership style encourages others to be involved
in the decision making process a given course of action can be approached from a
variety of perceptions This can often point out strengths or weaknesses to the
approach that would have gone unobserved and thus unresolved without this type of
participatory brainstorming and decision making
Effective participative leadership allows the talents and skills of all the team
members to be utilized in arriving at decisions and taking courses of action While
the team leader is usually still responsible for making the final decision this sharing
of functions within the team provide the perfect environment for everyone to provide
input that has the potential to make that final decision more well-rounded and
ultimately profitable for the company as a whole
25
28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE
Management which sets challenging goals assists in training emphasizes
improvement and expects the highest levels of performance
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
Achievement-oriented leaders always learn They always take risk They
never gamble (There is a difference) They always teach and mentor others They
understand that failure to adapt and change means death and destruction on a
competitive battlefield Either products are always changing or consumers are
changing so businesses must adapt or dieAchievement -oriented leaders put the
right people on the bus and go to great lengths to keep them there They never
change the deal with their employees (except to make it sweeter) They share
success They set stretch goals and achieve them It is fascinating to watch those
leaders work with their teams They are unstoppable
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
26
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION
There are a number of different styles of leadership and management that are
based on different theories The individuals style will be use based on a combination
of their beliefs values and preferences as well as the organizational culture and
norms which will encourage some styles and discourage others
Idealized influence describes managers who are exemplary role models for
associates Managers with idealized influence can be trusted and respected by
associates to make good decisions for the organization Intellectual Stimulation
describes managers who encourage innovation and creativity through challenging the
normal beliefs or views of a group Managers with intellectual stimulation promote
critical thinking and problem solving to make improvement of organization
performance
Inspirational motivation describes managers who motivate associates to
commit to the vision of the organization Managers with inspirational motivation
encourage team spirit to reach goals of increased revenue and market growth for the
organization Individual consideration describes managers who act as coaches and
advisors to the associates Managers with individual consideration encourage
associates to reach goals that help both the associates and the organization
27
CHAPTER 3
METHODOLOGY
31 RESEARCH DESIGN
A research design encompasses the methodology and procedures employed to
conduct scientific research The design of a study defines the study type (descriptive
correlational semi-experimental experimental review meta-analytic) and sub-type
(eg descriptive-longitudinal case study) research question hypotheses
independent and dependent variables experimental design and if applicable data
collection methods and a statistical analysis plan
The research design is also the framework for conducting the marketing
research project that clarified the necessary procedure in order to obtain the
information needed to solve all the marketing problem
In order to collect as much data as possible a combination of descriptive and
analytical research designs based on result from the questionnaire observation and
interview were used by the researcher to analyses the influence of leader on
competitive market concept of motivation in organization and the ways that human
performances on a job can be link with ability and motivation in Apple Inc
The method has been used is to distribute the questionnaire throughout the
staff in order to collect a better result The reason for choosing this method is
28
because this is the most effectives way to study the relationship between leadership
style and motivational level The raw data was analyze according to the research
objectives
32 POPULATION AND SAMPLING TECHNIQUE
The population of this study are all the staff from Apple Inc The population
chosen consider those who have had experiences working in such a high
technological company like Apple Inc The Sampling technique used in this research
was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the
south of Ireland
Figure 31 Required Sample Size
29
CHAPTER 4
RESEARCH FINDING
A questionnaire is a means of eliciting the feelings beliefs experiences
perceptions or attitudes of some sample of individuals As a data collecting
instrument it could be structured or unstructured
The questionnaire is most frequently a very concise preplanned set of
questions designed to yield specific information to meet a particular need for
research information about a pertinent topic The research information is attained
from respondents normally from a related interest area The dictionary definition
gives a clearer definition A questionnaire is a written or printed form used in
gathering information on some subject or subjects consisting of a list of questions to
be submitted to one or more persons
The method of questionnaire have some advantages of in Economy - Expense
and time involved in training interviewers and sending them to interview are reduced
by using questionnaires Uniformity of questions - Each respondent receives the
same set of questions phrased in exactly the same way Questionnaires may
therefore yield data more comparable than information obtained through an
interview Standardization - If the questions are highly structured and the conditions
under which they are answered are controlled then the questionnaire could become
standardized The disadvantages of questionnaire are respondentrsquos motivation is
difficult to assess affecting the validity of response
30
41 RESPONSE RATE
The laminated random sampling technique was used and a total of 100
samples size were selected out of 100 populations 100 questionnaires were received
that is representing 90 of response rate The sample size was reasonable and
beyond the target that we set early and exceed our expectation This is to allow
further analysis that was surpass the demand
42 DESCRIPTIVE DEMOGRAPHIC PROFILE
The demographic profile is in Table 41 The distribution of respondents
includes 65 male and 35 female The age of respondents was from below 30
years 35 45 between 30 to 40 years 20 between 40 to 50 years While for
years of experience 30 out of the 50 respondents that we carried out for
questionnaire have less than 5 years of experience 30 between 6 to 10 years 28
between 11 to 15 years and 12 have more than 16 years of experience
For the level of education 45 stand for those who have SPMMCEOthers 30 of
the respondents have STPMHSEDIPLOMA 18 of the respondents have degree
and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of
them are single 38 of the respondents are married and only 20 of them are
widowed
Demographic
Items
Frequency Percentage ()
Gender
Male 65 65
Female 35 35
31
Age
lt30 35 35
31-40 45 45
41-50 20 20
Length of Service
lt5 30 30
6-10 30 30
10-15 28 28
gt16 12 12
Education
SPMMCE 45 45
STPMHSE
DIPLOMA
30 30
Degree 18 18
Masterrsquos Degree 7 7
Status
Single 42 42
Married 38 38
Widowed 20 20
Table 41 Demographic Profile
43 DESCRIPTIVE ANALYSIS
32
Design of minimum maximum mean and standard deviation of each item
can be refer rend to the table 42 below Based on the table it reveals that the
minimum value for the directive leadership style is 1 and maximum is 5 In term of
mean and standard deviation of the directive leadership style are 257 413 1144
and 1336 respectively
For supportive leadership style the minimum mean will be 334 and the
highest are 444 For standard deviation is 0991 and 1386 respectively
For minimum value for participative leadership style will be 1 and the
maximum is 5 in addition to that the mean and standard deviation of the variable is
between 367 to 444 and 367 and 1040 and 1264 respectively
The achievement oriented leadership style the mean and standard deviation
of the variable is between 349 to 413 and 1021 to 1165
For motivation achievement based on individual perception the minimum
values of variable range from 1 to 2 and the maximum variable is 5 Mean and
standard deviation of the variable is between 253 to 459 and 0906 to 1335
Variableconstruct Mean Std Deviation
Directive 358 1145
1 He has the final word in the office
matters
373 1336
2 He emphasizes that all rules and
regulations
257 1144
3 He give clear explanations of what is
expected of other
365 1224
4 He give subordinates explicit
instructions for how to do their work
413 1246
5 He show interest in subordinatesrsquo
personal concerns
382 1306
Supportive 383 1190
1 He often mingle with the staff 373 1386
2 He often spent time as necessary to 444 0991
33
hear complaint from staff
3 Providing guidance without pressure
is the
key to being a good leader
362 1259
4 As a rule leaders should allow
subordinates
to appraise their own work
334 1072
5 Leaders should give subordinates
complete
freedom to solve problems on their own
401 1240
Participative 408 1110
1 He is very responsive and easy to be
invited to discuss
367 1264
2 He easily understood 413 1105
3 When things go wrong and he need to
create a strategy to keep a project or process
running on schedule he call a meeting to get his
employees advice
433 1046
4 To get information out He send it by
email memos or voice mail very rarely is a
meeting called His employees are then
expected to act upon the information
384 1040
5 He want to create an environment
where the employees take ownership of the
project I allow them to participate in the
decision making process
444 1096
Achievement Oriented 387 1103
1 He determines the duties of staff 391 1113
2 He describes the conditions and tasks
and clearly what is expected
349 1021
3 He explain the level of performance 382 1165
34
that is expected of subordinates
4 He give vague explanations of what is
expected of subordinates on the job
413 1107
5 He consistently set challenging goals
for subordinates to attain
401 1110
Motivation Level 345 1178
1 1 I feel annoyed when thinking about
the things I would like to do new work
459 0906
2 I am ambitious in my career 288 1233
3 I am energized when
people count on me for ideas
439 0947
4 When involved in group projects my
team membersrsquo problems are my problems
301 1211
5 I find pleasure in recognizing and
celebrating the accomplishments of others
290 1125
6 As a practice I ask people
challenging questions when we are working on
projects together
301 1211
7 I take delight in complimenting
people I work with when progress is made
411 1190
8 I find it easy to be the cheerleader for
others when times are good and when times are
bad
382 1179
9 Team accomplishment is more
important to me than my own personal
accomplishments
321 1327
10 When involved in group projects I
am inclined to let my ideas be known
253 1335
Table 42 leadership style
35
44 RELIABILITY ANALYSIS
According to Hinton (2004) recommended four cut-off points for steadiness
which includes outstanding reliability (090 and above) high reliability (070 ndash 090)
moderate reliability (050 ndash 070) and low reliability (050 and below)
000 050 Low Reliability
050 070 Moderate Reliability
070 090 High Reliability
090 100 Outstanding
Reliability
Table 43 Reliability Analysis
Based on table 43 there are five constructs directive supportive
participative achievement-oriented and motivation level shown Cronbachrsquos Alpha
values of 0865 0914 0970 0974 and 0883 respectively None of constructs
confirm low reliability The high Cronbachrsquos Alpa values for all establish contain
that they are inwardly uniform That means all element of each establishes are
measuring the identical content creation In the nutshell the higher the Cronbachrsquos
Alpha value of a construct the higher the reliability is of measuring the same
construct
Const
ructs
Sample
Size(n)
No
of Items
Cronbachrsquos
Alpha (a)
Type
Direc 100 5 0865 High Reliability
36
tive
Supp
ortive
100 5 0914 Outstanding
Reliability
Partic
ipative
100 5 0970 Outstanding
Reliability
Achi
evement
100 5 0974 Outstanding
Reliability
Level
of Staff
Motivation
100 10 0883 Outstanding
Reliability
Table 44 Reliability Test
45 CORRELATION MATRIX
Correlation analysis was used to conclude and decide relationships between
two variables measured Toward this end Pearson correlation test was used to
diagnose whether leadership styles and motivation level are relevant to each other
Table 44 presents the correlation matrix results
Table 44 shows the relation of independent variables with motivation level
For finding the relation significant level plt 005 and plt 001were chosen
The value of correlation coefficient r for directive leadership style is 0356
with plt 005 which show a moderate relationship with the level of staff motivation
It is found that the value of correlation coefficient r for supportive leadership
style is 0369 with plt 001 show a strong relationship with the level of staff
motivation
Participative leadership style carry correlation coefficient value r of 035 2
with plt 005 which show a moderate relationship with the level of staff motivation
For achievement oriented leadership style the coefficient valuer is 0430
with plt 001 which show a strong relationship with the level of staff motivation
37
Correlation is significant at the 001 level (1-tailed)
Correlation is significant at the 005 level (1-tailed)
Constructs Directive Supportive Participative Achievement Motivation
() () () ()
Directive 1 0691 0717 0799 0356
0000 0000 0000 0012
() () ()
Supportive 1 0877 0676 0369
0000 0000 0009
() ()
Participative 1 0736 0352
0000 0012
()
Achievemen
t
1 0430
0022
Motivation 1
Table 45 Correlation between leadership styles and the level of staff
motivation
46 REGRESSION ANALYSIS
In this study multiple regression analysis was applied Each variable from
factor scores were used in the analysis Table 45 shows the results of multiple
regression analysis of the research The findings showed that leadership styles were
not significant and negatively correlate with level of motivation of staff The R2 =
38
0184 indicates that 1840 of the variance in variable level of motivation of the
staff (dependent variable) can be explained by leadership styles
Beta coefficient the achievement oriented has the highest B β =0225
followed by supportive leadership style β = 0111 directive β =0024 and the lowest
is participative leadership style is β = - 0003That means one unit increase in
directive leadership style will lead to 0024 increase in the level of motivation for
supportive leadership style one unit increase will lead to 00111 increase in the level
of motivation one unit increase in participative will lead to -0003 change in the
level of motivation of staff and one unit increase in achievement oriented will lead
to 0225 increase to the level of motivation of staff The findings explain that the
components of the leadership styles do not explain the level of motivation of the
staff
Instruction
R2=0184
Adjusted R2=0103 F= 2499 p lt 005
Dependent Variable Level of staff Motivation
Unstandardised
Coefficients
Standardise
d
Coefficient
Model B Std Error Beta t Sig
(Constant) 2268 0446 5430 0000
Total Score Directive 0024 0186 0031 0144 0984
Total Score Supportive 0101 0177 0161 0691 0585
Total Score Participative -0003 0191 -0055 -0020 1082
Total Score Achievement 0225 0170 0312 1456 0210
39
Table 46 Multiple Regression Analysis (n=50)
40
Chapter 5
CONCLUSION AND RECOMMENDATION
51 INTRODUCTION
This chapter target to discuss the outcome shown in the previous chapters by
setting against them with those finding principles and earlier investigation in the
common field Moreover the investigationrsquos confines and recommendations for the
future research and practice are shown in this chapter
52 DISCUSSION OF FINDING
The objectives of this investigation were to determine the relationship
between leadership style and motivation level It is a study of Apple Incorporation
The outcome of this investigation gives that the leadership styles are supported to the
level of staff motivation The independents variables had correlation with the level of
the staff motivation that is illustrated in Table 42 in the preceding chapter
Based on the analysis of the research (Sample the leadership styles of the
manager of the Apple Incorporation) is significant with the leadership style which
has been practiced by Chief Executive Officer of Apple Incorporation in the District
41
of Johor Bahru Johor James Liow 1992) Analysis from the research found that the
most dominant leadership is achievement oriented followed by supportive directive
participative and achievement oriented
In discussing the results the researchers prefer to discuss each hypothesis
separately in order to get an accurate and complete perceptive of the relationship
between leadership style and motivation level
The results revealed that the respondents perceived the all four leadership
styles of the manager have relation with their level of motivation towards their jobs
Furthermore the results revealed that there is significant relationship between
leadership style and motivation level
What is remarkable here is that this findings correlates strongly with the
arguments that say that relationship between leadership style and motivation level
can be both influential and no influential with staffrsquos motivation and his or her
leadership styles depends on his or her choice of the style that suits the situation or
the company
For example the researchers of University Malaya claimed that the
leadership styles of leader had relationship with staffrsquos motivation but depending on
their jobs according to the job description and the organizational chart that informs
employees what when and how tasks should be done
53 LIMITATION OF STUDY
One of the limitations in research includes lack of adequate information on a
particular subject Research equipments are very hard or expensive to acquire leading
to formulation mere assumptions Another hindrance is poor or inaccessibility to the
region of study
Some of the limitations of doing a research include access of information
availability of enough resources and time management The availability of experts in
42
editing and guidance may also be minimal where support from friends or
organisation may not be enough
The limitations of the study are those characteristics of design or
methodology that impacted or influenced the application or interpretation of the
results of your study They are the constraints on generalizability and utility of
findings that are the result of the ways in which you chose to design the study andor
the method used to establish internal and external validity
Another limitation related to building the evidence about ldquosurvival of
consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin
spiritrdquo Not knowing all of your extended family members limits your ability to
verify statements communicated by the Medium When information related to a
discarnate is not verified this result could be related to the sitterrsquos limitations but it
may also be related to the Medium These challenges however highlight the
limitations of spirit communication and in general further highlights the complexity
of studying the ldquoA study of Apple Incorporationrdquo
Limitations in research methods vary depending on the type of method used
and how it was conducted They include language barriers you might want to do a
research on something that is in a language which you do not understand and the
production of a translator is not available You might also be short of the research
materials and others are not immediately available among others
Limitations are influences that the researcher cannot control They are the
shortcomings conditions or influences that cannot be controlled by the researcher
that place restrictions on your methodology and conclusions Any limitations that
might influence the results should be mentioned
54 SUGGESTIONS FOR FUTURE RESEARCH
From this research the researcher recommends a several means that could be
taken to improve staffrsquos motivation by concentrating on leadership styles
43
According to Marketing minds (2012) Apple Inc uses the Apple brand to
compete across several highly competitive markets including the personal computer
industry with its Macintosh line of computerslaptops and related software the
consumer electronics industry with products such as the iPod digital music
distribution through iTunes Music Store the smart phone market with the Apple
iPhone magazine book games and applications publishing via the AppsStore for
iPhone and the iPad tablet computing device and movie and TV content distribution
with Apple TV The company is also establishing a very strong marketing presence
relative to the rival (Google) in the advertising market via its business Apps and iAd
network Steve Jobs the co-Founder of Apple described the company as being a
mobile devices company largest in the world as their revenues are bigger than
Nokia Samsung or Sonys mobile devices business
The story started two months ago when Google released its first smart phone
This new smart phone made by a Taiwanese company called HTC and the phone
called Nexus One After three weeks Apple Company said is going to sue the
manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC
The company which has been releasing iPhone since 2007 believes that HTC
illegally used 20 patents of Apple These patents are related to user interface
architecture and hardware of iPhone Apple Company filed a lawsuit in US District
Court in Delaware and an objection presented to the International Trade Commission
in USA too
In response to these accusations made by Apple Company against HTC
company The HTC denied Applersquos allegations and declared to fight the suit In other
response HTC said it has been making phones for a far longer time than Apple
including a touch screen device called the XDA that predates the iPhone by about 5
years
Implications
The implications here appear to be that HTCrsquos technological primary somehow goes
against Applersquos claims that the company violated 20 of its patents And while itrsquos
certainly possible that that might be the case itrsquos hard to accept that argument
without a list of patents to back it up
Patents
44
Here some of the patents that Apple Company accusing HTC Company used them
for its new Nexus phone manufactured for Google They are Multi-touch Screen
Multifinger gestures device integration and multitasking accelerometer patents
What is Android Android is a software installed in the mobile devices that includes
an operating system middleware and key applications The Android SDK provides
the tools and APIs necessary to begin developing applications on the Android
platform using the Java programming language
Terminology
Today in the market consumer have a lot of options for every product
whether it be an IT product or Home PCs or consumer durables or a FMCG product
This study may be helpful for company to know about the factors affecting the
consumer behavior and patterns of the consumer It may also be helpful to know the
specific requirement of customer so that the customer can be easily satisfied
Moreover this study helps to know the buying habits and patterns of customer The
study will help the company to understand the relationship that a consumer have with
their Apple product It will help to ascertain the reason which makes the undisputed
leader in almost every segment in which they operate
All Apple Professional Development facilitators are educators themselves
That gives them a unique view they know whatrsquos important in the classroom so they
can ensure that you learn about your Apple products and how they can best serve you
and your students We have created workshops in the following categories
These curriculum-focused workshops help teachers apply their skills with
Apple products to specific areas and disciplines to produce effective personal
learning for their students
Focused on technology skills these foundational workshops help teachers
become confident and comfortable integrating Apple products into their teaching
strategies
These workshops for school leaders and Education decision-makers focus on
issues important to success such as visioning and planning
Our research investigated the role of social norms in an extended theory of
planned behavior (TPB) in the explanation of prostatecolorectal cancer screening
(CS) intention and the prediction of CS uptake among men
45
Apple is well known for giving its customers things that they need but didnt
know they needed until the product shipped In that spirit Apple is in a unique
position to make further gains with that philosophy especially as other companies
pull back reduce RampD or get out of some markets completely
I written before about how Apples financial position gives it a unique
competitive advantage over the competition That discussion pointed to how Apple
can pay cash for components get to the front of supplier delivery schedules then
through volume drive prices down putting extreme price pressure on the
competition while they develop the next generation with RampD dollars
Even as Apple does this they are mindful of their brand Selling cheap
products doesnt sit well with Apple and they definitely dont want to undercut or
cannibalize other product lines
So if one asks the question about what Apple can deliver in a time when
customers are watching every penny its silly to envision a cheaper stripped down
version of a product thats already doing well Instead as Apple ponders how to
deliver new products to cost conscious customers the company tends to think about
holes in the market that can be exploited with their technology -- but which dont
undercut current products
There are other considerations as well For example the iPod touch doesnt
have a camera or an FM radio Other than the CPU it doesnt radiate and can
therefore be used in corporate or government environments that would otherwise
forbid a device that could be a security concern Our fantasies often neglect to
consider such things Because people expect to use their iPhone anywhere that
device has a different set of design constraints
Availability of multi-modal logistics services has been introduced and
occupational safety and health management system elaborated The DTPB can
provide a useful framework for evaluating interventions to increase logisticians
motivations to safety performance The overriding aim of this study was to design
and pilot test a questionnaire for subsequent use in a large-scale survey This study
describes the early stages of a research questionnaire development and a pilot study
The main results of this pilot study that the questionnaire proved to be reliable and
the analysis although preliminary provided strong support for the predictive power
of the DTPB The evaluation led to minor changes in the questionnaire Currently
46
the relevant literature surrounding the DTPB reveals a lack of research that utilizes
empirically validated theories in the field of logistics safety There is therefore a need
to consider more practical issues that emerge when applying the theory As is often
the case with the DTPB questionnaire the participants thought the questionnaire was
rather long This is important given that lengthy questionnaires can impact on data
quality through reduced completion rates due to factors such as lowered participant
motivation The length of the questionnaire could be accommodated thereby
encouraging participation Another comment levied at the DTPB questionnaire is that
it appears rather repetitive Indeed responses received in the present context included
wersquove answered that already Alternatively it may be better to group the outcomes
and behavioural belief statements and address the issue of similarity
Although the key purpose of this study was to develop and pilot a
questionnaire and not to generalize its findings it is of interest to note that the
occupational doctors advice has significant relationship to safety performance One
possible reason is that occupational safety and health information is not easily
available thereby increasing the reliance of the workers on the occupational doctors
advice This finding together with the significant influence of peer culture within the
DTPB framework would seem to strengthen the view that increasing exposure of
logisticians to occupational safety and health may encourage more positive
subjective norms and implies that contact with occupational doctors may encourage
the logisticians to work safely
Deeper interpretation suggests that peers causal attributions regarding safety
performance in their workplace may exert a comparatively strong influence over
logisticians991257 safety It also adds weight to the suggestion that occupational safety
and health training should form part of the logistics company991257s annual training plan
and as such supports the view that occupational safety and health intervention
programmes are required
He findings from questionnaire pilot test seem to corroborate previous
research by suggesting that subjective norms is a key issue to be addressed in any
occupational safety and programme as is the case of the logistics sector The result is
in line with the results reported by Hamilton and White Paris and Van den Broucke
and Fogarty and Shaw who found subjective norms to be important in affecting
adoption of a system As such it would seem that efforts should be made to enhance
knowledge and in particular to highlight the benefits of safety performance for both
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
25
28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE
Management which sets challenging goals assists in training emphasizes
improvement and expects the highest levels of performance
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
Achievement-oriented leaders always learn They always take risk They
never gamble (There is a difference) They always teach and mentor others They
understand that failure to adapt and change means death and destruction on a
competitive battlefield Either products are always changing or consumers are
changing so businesses must adapt or dieAchievement -oriented leaders put the
right people on the bus and go to great lengths to keep them there They never
change the deal with their employees (except to make it sweeter) They share
success They set stretch goals and achieve them It is fascinating to watch those
leaders work with their teams They are unstoppable
Achievement-oriented leadership however is head of the class when it
comes to sustaining the productivity of teams long term This leadership style unlike
the others engages the passion and drive of the individual team members and
motivates them from inner levels Work become more than a paycheck and hours
ticking past on the clock Achievement-oriented leadership builds within team
26
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION
There are a number of different styles of leadership and management that are
based on different theories The individuals style will be use based on a combination
of their beliefs values and preferences as well as the organizational culture and
norms which will encourage some styles and discourage others
Idealized influence describes managers who are exemplary role models for
associates Managers with idealized influence can be trusted and respected by
associates to make good decisions for the organization Intellectual Stimulation
describes managers who encourage innovation and creativity through challenging the
normal beliefs or views of a group Managers with intellectual stimulation promote
critical thinking and problem solving to make improvement of organization
performance
Inspirational motivation describes managers who motivate associates to
commit to the vision of the organization Managers with inspirational motivation
encourage team spirit to reach goals of increased revenue and market growth for the
organization Individual consideration describes managers who act as coaches and
advisors to the associates Managers with individual consideration encourage
associates to reach goals that help both the associates and the organization
27
CHAPTER 3
METHODOLOGY
31 RESEARCH DESIGN
A research design encompasses the methodology and procedures employed to
conduct scientific research The design of a study defines the study type (descriptive
correlational semi-experimental experimental review meta-analytic) and sub-type
(eg descriptive-longitudinal case study) research question hypotheses
independent and dependent variables experimental design and if applicable data
collection methods and a statistical analysis plan
The research design is also the framework for conducting the marketing
research project that clarified the necessary procedure in order to obtain the
information needed to solve all the marketing problem
In order to collect as much data as possible a combination of descriptive and
analytical research designs based on result from the questionnaire observation and
interview were used by the researcher to analyses the influence of leader on
competitive market concept of motivation in organization and the ways that human
performances on a job can be link with ability and motivation in Apple Inc
The method has been used is to distribute the questionnaire throughout the
staff in order to collect a better result The reason for choosing this method is
28
because this is the most effectives way to study the relationship between leadership
style and motivational level The raw data was analyze according to the research
objectives
32 POPULATION AND SAMPLING TECHNIQUE
The population of this study are all the staff from Apple Inc The population
chosen consider those who have had experiences working in such a high
technological company like Apple Inc The Sampling technique used in this research
was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the
south of Ireland
Figure 31 Required Sample Size
29
CHAPTER 4
RESEARCH FINDING
A questionnaire is a means of eliciting the feelings beliefs experiences
perceptions or attitudes of some sample of individuals As a data collecting
instrument it could be structured or unstructured
The questionnaire is most frequently a very concise preplanned set of
questions designed to yield specific information to meet a particular need for
research information about a pertinent topic The research information is attained
from respondents normally from a related interest area The dictionary definition
gives a clearer definition A questionnaire is a written or printed form used in
gathering information on some subject or subjects consisting of a list of questions to
be submitted to one or more persons
The method of questionnaire have some advantages of in Economy - Expense
and time involved in training interviewers and sending them to interview are reduced
by using questionnaires Uniformity of questions - Each respondent receives the
same set of questions phrased in exactly the same way Questionnaires may
therefore yield data more comparable than information obtained through an
interview Standardization - If the questions are highly structured and the conditions
under which they are answered are controlled then the questionnaire could become
standardized The disadvantages of questionnaire are respondentrsquos motivation is
difficult to assess affecting the validity of response
30
41 RESPONSE RATE
The laminated random sampling technique was used and a total of 100
samples size were selected out of 100 populations 100 questionnaires were received
that is representing 90 of response rate The sample size was reasonable and
beyond the target that we set early and exceed our expectation This is to allow
further analysis that was surpass the demand
42 DESCRIPTIVE DEMOGRAPHIC PROFILE
The demographic profile is in Table 41 The distribution of respondents
includes 65 male and 35 female The age of respondents was from below 30
years 35 45 between 30 to 40 years 20 between 40 to 50 years While for
years of experience 30 out of the 50 respondents that we carried out for
questionnaire have less than 5 years of experience 30 between 6 to 10 years 28
between 11 to 15 years and 12 have more than 16 years of experience
For the level of education 45 stand for those who have SPMMCEOthers 30 of
the respondents have STPMHSEDIPLOMA 18 of the respondents have degree
and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of
them are single 38 of the respondents are married and only 20 of them are
widowed
Demographic
Items
Frequency Percentage ()
Gender
Male 65 65
Female 35 35
31
Age
lt30 35 35
31-40 45 45
41-50 20 20
Length of Service
lt5 30 30
6-10 30 30
10-15 28 28
gt16 12 12
Education
SPMMCE 45 45
STPMHSE
DIPLOMA
30 30
Degree 18 18
Masterrsquos Degree 7 7
Status
Single 42 42
Married 38 38
Widowed 20 20
Table 41 Demographic Profile
43 DESCRIPTIVE ANALYSIS
32
Design of minimum maximum mean and standard deviation of each item
can be refer rend to the table 42 below Based on the table it reveals that the
minimum value for the directive leadership style is 1 and maximum is 5 In term of
mean and standard deviation of the directive leadership style are 257 413 1144
and 1336 respectively
For supportive leadership style the minimum mean will be 334 and the
highest are 444 For standard deviation is 0991 and 1386 respectively
For minimum value for participative leadership style will be 1 and the
maximum is 5 in addition to that the mean and standard deviation of the variable is
between 367 to 444 and 367 and 1040 and 1264 respectively
The achievement oriented leadership style the mean and standard deviation
of the variable is between 349 to 413 and 1021 to 1165
For motivation achievement based on individual perception the minimum
values of variable range from 1 to 2 and the maximum variable is 5 Mean and
standard deviation of the variable is between 253 to 459 and 0906 to 1335
Variableconstruct Mean Std Deviation
Directive 358 1145
1 He has the final word in the office
matters
373 1336
2 He emphasizes that all rules and
regulations
257 1144
3 He give clear explanations of what is
expected of other
365 1224
4 He give subordinates explicit
instructions for how to do their work
413 1246
5 He show interest in subordinatesrsquo
personal concerns
382 1306
Supportive 383 1190
1 He often mingle with the staff 373 1386
2 He often spent time as necessary to 444 0991
33
hear complaint from staff
3 Providing guidance without pressure
is the
key to being a good leader
362 1259
4 As a rule leaders should allow
subordinates
to appraise their own work
334 1072
5 Leaders should give subordinates
complete
freedom to solve problems on their own
401 1240
Participative 408 1110
1 He is very responsive and easy to be
invited to discuss
367 1264
2 He easily understood 413 1105
3 When things go wrong and he need to
create a strategy to keep a project or process
running on schedule he call a meeting to get his
employees advice
433 1046
4 To get information out He send it by
email memos or voice mail very rarely is a
meeting called His employees are then
expected to act upon the information
384 1040
5 He want to create an environment
where the employees take ownership of the
project I allow them to participate in the
decision making process
444 1096
Achievement Oriented 387 1103
1 He determines the duties of staff 391 1113
2 He describes the conditions and tasks
and clearly what is expected
349 1021
3 He explain the level of performance 382 1165
34
that is expected of subordinates
4 He give vague explanations of what is
expected of subordinates on the job
413 1107
5 He consistently set challenging goals
for subordinates to attain
401 1110
Motivation Level 345 1178
1 1 I feel annoyed when thinking about
the things I would like to do new work
459 0906
2 I am ambitious in my career 288 1233
3 I am energized when
people count on me for ideas
439 0947
4 When involved in group projects my
team membersrsquo problems are my problems
301 1211
5 I find pleasure in recognizing and
celebrating the accomplishments of others
290 1125
6 As a practice I ask people
challenging questions when we are working on
projects together
301 1211
7 I take delight in complimenting
people I work with when progress is made
411 1190
8 I find it easy to be the cheerleader for
others when times are good and when times are
bad
382 1179
9 Team accomplishment is more
important to me than my own personal
accomplishments
321 1327
10 When involved in group projects I
am inclined to let my ideas be known
253 1335
Table 42 leadership style
35
44 RELIABILITY ANALYSIS
According to Hinton (2004) recommended four cut-off points for steadiness
which includes outstanding reliability (090 and above) high reliability (070 ndash 090)
moderate reliability (050 ndash 070) and low reliability (050 and below)
000 050 Low Reliability
050 070 Moderate Reliability
070 090 High Reliability
090 100 Outstanding
Reliability
Table 43 Reliability Analysis
Based on table 43 there are five constructs directive supportive
participative achievement-oriented and motivation level shown Cronbachrsquos Alpha
values of 0865 0914 0970 0974 and 0883 respectively None of constructs
confirm low reliability The high Cronbachrsquos Alpa values for all establish contain
that they are inwardly uniform That means all element of each establishes are
measuring the identical content creation In the nutshell the higher the Cronbachrsquos
Alpha value of a construct the higher the reliability is of measuring the same
construct
Const
ructs
Sample
Size(n)
No
of Items
Cronbachrsquos
Alpha (a)
Type
Direc 100 5 0865 High Reliability
36
tive
Supp
ortive
100 5 0914 Outstanding
Reliability
Partic
ipative
100 5 0970 Outstanding
Reliability
Achi
evement
100 5 0974 Outstanding
Reliability
Level
of Staff
Motivation
100 10 0883 Outstanding
Reliability
Table 44 Reliability Test
45 CORRELATION MATRIX
Correlation analysis was used to conclude and decide relationships between
two variables measured Toward this end Pearson correlation test was used to
diagnose whether leadership styles and motivation level are relevant to each other
Table 44 presents the correlation matrix results
Table 44 shows the relation of independent variables with motivation level
For finding the relation significant level plt 005 and plt 001were chosen
The value of correlation coefficient r for directive leadership style is 0356
with plt 005 which show a moderate relationship with the level of staff motivation
It is found that the value of correlation coefficient r for supportive leadership
style is 0369 with plt 001 show a strong relationship with the level of staff
motivation
Participative leadership style carry correlation coefficient value r of 035 2
with plt 005 which show a moderate relationship with the level of staff motivation
For achievement oriented leadership style the coefficient valuer is 0430
with plt 001 which show a strong relationship with the level of staff motivation
37
Correlation is significant at the 001 level (1-tailed)
Correlation is significant at the 005 level (1-tailed)
Constructs Directive Supportive Participative Achievement Motivation
() () () ()
Directive 1 0691 0717 0799 0356
0000 0000 0000 0012
() () ()
Supportive 1 0877 0676 0369
0000 0000 0009
() ()
Participative 1 0736 0352
0000 0012
()
Achievemen
t
1 0430
0022
Motivation 1
Table 45 Correlation between leadership styles and the level of staff
motivation
46 REGRESSION ANALYSIS
In this study multiple regression analysis was applied Each variable from
factor scores were used in the analysis Table 45 shows the results of multiple
regression analysis of the research The findings showed that leadership styles were
not significant and negatively correlate with level of motivation of staff The R2 =
38
0184 indicates that 1840 of the variance in variable level of motivation of the
staff (dependent variable) can be explained by leadership styles
Beta coefficient the achievement oriented has the highest B β =0225
followed by supportive leadership style β = 0111 directive β =0024 and the lowest
is participative leadership style is β = - 0003That means one unit increase in
directive leadership style will lead to 0024 increase in the level of motivation for
supportive leadership style one unit increase will lead to 00111 increase in the level
of motivation one unit increase in participative will lead to -0003 change in the
level of motivation of staff and one unit increase in achievement oriented will lead
to 0225 increase to the level of motivation of staff The findings explain that the
components of the leadership styles do not explain the level of motivation of the
staff
Instruction
R2=0184
Adjusted R2=0103 F= 2499 p lt 005
Dependent Variable Level of staff Motivation
Unstandardised
Coefficients
Standardise
d
Coefficient
Model B Std Error Beta t Sig
(Constant) 2268 0446 5430 0000
Total Score Directive 0024 0186 0031 0144 0984
Total Score Supportive 0101 0177 0161 0691 0585
Total Score Participative -0003 0191 -0055 -0020 1082
Total Score Achievement 0225 0170 0312 1456 0210
39
Table 46 Multiple Regression Analysis (n=50)
40
Chapter 5
CONCLUSION AND RECOMMENDATION
51 INTRODUCTION
This chapter target to discuss the outcome shown in the previous chapters by
setting against them with those finding principles and earlier investigation in the
common field Moreover the investigationrsquos confines and recommendations for the
future research and practice are shown in this chapter
52 DISCUSSION OF FINDING
The objectives of this investigation were to determine the relationship
between leadership style and motivation level It is a study of Apple Incorporation
The outcome of this investigation gives that the leadership styles are supported to the
level of staff motivation The independents variables had correlation with the level of
the staff motivation that is illustrated in Table 42 in the preceding chapter
Based on the analysis of the research (Sample the leadership styles of the
manager of the Apple Incorporation) is significant with the leadership style which
has been practiced by Chief Executive Officer of Apple Incorporation in the District
41
of Johor Bahru Johor James Liow 1992) Analysis from the research found that the
most dominant leadership is achievement oriented followed by supportive directive
participative and achievement oriented
In discussing the results the researchers prefer to discuss each hypothesis
separately in order to get an accurate and complete perceptive of the relationship
between leadership style and motivation level
The results revealed that the respondents perceived the all four leadership
styles of the manager have relation with their level of motivation towards their jobs
Furthermore the results revealed that there is significant relationship between
leadership style and motivation level
What is remarkable here is that this findings correlates strongly with the
arguments that say that relationship between leadership style and motivation level
can be both influential and no influential with staffrsquos motivation and his or her
leadership styles depends on his or her choice of the style that suits the situation or
the company
For example the researchers of University Malaya claimed that the
leadership styles of leader had relationship with staffrsquos motivation but depending on
their jobs according to the job description and the organizational chart that informs
employees what when and how tasks should be done
53 LIMITATION OF STUDY
One of the limitations in research includes lack of adequate information on a
particular subject Research equipments are very hard or expensive to acquire leading
to formulation mere assumptions Another hindrance is poor or inaccessibility to the
region of study
Some of the limitations of doing a research include access of information
availability of enough resources and time management The availability of experts in
42
editing and guidance may also be minimal where support from friends or
organisation may not be enough
The limitations of the study are those characteristics of design or
methodology that impacted or influenced the application or interpretation of the
results of your study They are the constraints on generalizability and utility of
findings that are the result of the ways in which you chose to design the study andor
the method used to establish internal and external validity
Another limitation related to building the evidence about ldquosurvival of
consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin
spiritrdquo Not knowing all of your extended family members limits your ability to
verify statements communicated by the Medium When information related to a
discarnate is not verified this result could be related to the sitterrsquos limitations but it
may also be related to the Medium These challenges however highlight the
limitations of spirit communication and in general further highlights the complexity
of studying the ldquoA study of Apple Incorporationrdquo
Limitations in research methods vary depending on the type of method used
and how it was conducted They include language barriers you might want to do a
research on something that is in a language which you do not understand and the
production of a translator is not available You might also be short of the research
materials and others are not immediately available among others
Limitations are influences that the researcher cannot control They are the
shortcomings conditions or influences that cannot be controlled by the researcher
that place restrictions on your methodology and conclusions Any limitations that
might influence the results should be mentioned
54 SUGGESTIONS FOR FUTURE RESEARCH
From this research the researcher recommends a several means that could be
taken to improve staffrsquos motivation by concentrating on leadership styles
43
According to Marketing minds (2012) Apple Inc uses the Apple brand to
compete across several highly competitive markets including the personal computer
industry with its Macintosh line of computerslaptops and related software the
consumer electronics industry with products such as the iPod digital music
distribution through iTunes Music Store the smart phone market with the Apple
iPhone magazine book games and applications publishing via the AppsStore for
iPhone and the iPad tablet computing device and movie and TV content distribution
with Apple TV The company is also establishing a very strong marketing presence
relative to the rival (Google) in the advertising market via its business Apps and iAd
network Steve Jobs the co-Founder of Apple described the company as being a
mobile devices company largest in the world as their revenues are bigger than
Nokia Samsung or Sonys mobile devices business
The story started two months ago when Google released its first smart phone
This new smart phone made by a Taiwanese company called HTC and the phone
called Nexus One After three weeks Apple Company said is going to sue the
manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC
The company which has been releasing iPhone since 2007 believes that HTC
illegally used 20 patents of Apple These patents are related to user interface
architecture and hardware of iPhone Apple Company filed a lawsuit in US District
Court in Delaware and an objection presented to the International Trade Commission
in USA too
In response to these accusations made by Apple Company against HTC
company The HTC denied Applersquos allegations and declared to fight the suit In other
response HTC said it has been making phones for a far longer time than Apple
including a touch screen device called the XDA that predates the iPhone by about 5
years
Implications
The implications here appear to be that HTCrsquos technological primary somehow goes
against Applersquos claims that the company violated 20 of its patents And while itrsquos
certainly possible that that might be the case itrsquos hard to accept that argument
without a list of patents to back it up
Patents
44
Here some of the patents that Apple Company accusing HTC Company used them
for its new Nexus phone manufactured for Google They are Multi-touch Screen
Multifinger gestures device integration and multitasking accelerometer patents
What is Android Android is a software installed in the mobile devices that includes
an operating system middleware and key applications The Android SDK provides
the tools and APIs necessary to begin developing applications on the Android
platform using the Java programming language
Terminology
Today in the market consumer have a lot of options for every product
whether it be an IT product or Home PCs or consumer durables or a FMCG product
This study may be helpful for company to know about the factors affecting the
consumer behavior and patterns of the consumer It may also be helpful to know the
specific requirement of customer so that the customer can be easily satisfied
Moreover this study helps to know the buying habits and patterns of customer The
study will help the company to understand the relationship that a consumer have with
their Apple product It will help to ascertain the reason which makes the undisputed
leader in almost every segment in which they operate
All Apple Professional Development facilitators are educators themselves
That gives them a unique view they know whatrsquos important in the classroom so they
can ensure that you learn about your Apple products and how they can best serve you
and your students We have created workshops in the following categories
These curriculum-focused workshops help teachers apply their skills with
Apple products to specific areas and disciplines to produce effective personal
learning for their students
Focused on technology skills these foundational workshops help teachers
become confident and comfortable integrating Apple products into their teaching
strategies
These workshops for school leaders and Education decision-makers focus on
issues important to success such as visioning and planning
Our research investigated the role of social norms in an extended theory of
planned behavior (TPB) in the explanation of prostatecolorectal cancer screening
(CS) intention and the prediction of CS uptake among men
45
Apple is well known for giving its customers things that they need but didnt
know they needed until the product shipped In that spirit Apple is in a unique
position to make further gains with that philosophy especially as other companies
pull back reduce RampD or get out of some markets completely
I written before about how Apples financial position gives it a unique
competitive advantage over the competition That discussion pointed to how Apple
can pay cash for components get to the front of supplier delivery schedules then
through volume drive prices down putting extreme price pressure on the
competition while they develop the next generation with RampD dollars
Even as Apple does this they are mindful of their brand Selling cheap
products doesnt sit well with Apple and they definitely dont want to undercut or
cannibalize other product lines
So if one asks the question about what Apple can deliver in a time when
customers are watching every penny its silly to envision a cheaper stripped down
version of a product thats already doing well Instead as Apple ponders how to
deliver new products to cost conscious customers the company tends to think about
holes in the market that can be exploited with their technology -- but which dont
undercut current products
There are other considerations as well For example the iPod touch doesnt
have a camera or an FM radio Other than the CPU it doesnt radiate and can
therefore be used in corporate or government environments that would otherwise
forbid a device that could be a security concern Our fantasies often neglect to
consider such things Because people expect to use their iPhone anywhere that
device has a different set of design constraints
Availability of multi-modal logistics services has been introduced and
occupational safety and health management system elaborated The DTPB can
provide a useful framework for evaluating interventions to increase logisticians
motivations to safety performance The overriding aim of this study was to design
and pilot test a questionnaire for subsequent use in a large-scale survey This study
describes the early stages of a research questionnaire development and a pilot study
The main results of this pilot study that the questionnaire proved to be reliable and
the analysis although preliminary provided strong support for the predictive power
of the DTPB The evaluation led to minor changes in the questionnaire Currently
46
the relevant literature surrounding the DTPB reveals a lack of research that utilizes
empirically validated theories in the field of logistics safety There is therefore a need
to consider more practical issues that emerge when applying the theory As is often
the case with the DTPB questionnaire the participants thought the questionnaire was
rather long This is important given that lengthy questionnaires can impact on data
quality through reduced completion rates due to factors such as lowered participant
motivation The length of the questionnaire could be accommodated thereby
encouraging participation Another comment levied at the DTPB questionnaire is that
it appears rather repetitive Indeed responses received in the present context included
wersquove answered that already Alternatively it may be better to group the outcomes
and behavioural belief statements and address the issue of similarity
Although the key purpose of this study was to develop and pilot a
questionnaire and not to generalize its findings it is of interest to note that the
occupational doctors advice has significant relationship to safety performance One
possible reason is that occupational safety and health information is not easily
available thereby increasing the reliance of the workers on the occupational doctors
advice This finding together with the significant influence of peer culture within the
DTPB framework would seem to strengthen the view that increasing exposure of
logisticians to occupational safety and health may encourage more positive
subjective norms and implies that contact with occupational doctors may encourage
the logisticians to work safely
Deeper interpretation suggests that peers causal attributions regarding safety
performance in their workplace may exert a comparatively strong influence over
logisticians991257 safety It also adds weight to the suggestion that occupational safety
and health training should form part of the logistics company991257s annual training plan
and as such supports the view that occupational safety and health intervention
programmes are required
He findings from questionnaire pilot test seem to corroborate previous
research by suggesting that subjective norms is a key issue to be addressed in any
occupational safety and programme as is the case of the logistics sector The result is
in line with the results reported by Hamilton and White Paris and Van den Broucke
and Fogarty and Shaw who found subjective norms to be important in affecting
adoption of a system As such it would seem that efforts should be made to enhance
knowledge and in particular to highlight the benefits of safety performance for both
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
26
members individual and collective goals to accomplish The goals are more than
numbers of widgets produced or profits made but are personal achievements career
oriented The goals are established in personal team and corporate vision and
mission statements Each individual and the team creates objectives to meet their
goals and action plans that will give concrete steps to move them toward success
29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION
There are a number of different styles of leadership and management that are
based on different theories The individuals style will be use based on a combination
of their beliefs values and preferences as well as the organizational culture and
norms which will encourage some styles and discourage others
Idealized influence describes managers who are exemplary role models for
associates Managers with idealized influence can be trusted and respected by
associates to make good decisions for the organization Intellectual Stimulation
describes managers who encourage innovation and creativity through challenging the
normal beliefs or views of a group Managers with intellectual stimulation promote
critical thinking and problem solving to make improvement of organization
performance
Inspirational motivation describes managers who motivate associates to
commit to the vision of the organization Managers with inspirational motivation
encourage team spirit to reach goals of increased revenue and market growth for the
organization Individual consideration describes managers who act as coaches and
advisors to the associates Managers with individual consideration encourage
associates to reach goals that help both the associates and the organization
27
CHAPTER 3
METHODOLOGY
31 RESEARCH DESIGN
A research design encompasses the methodology and procedures employed to
conduct scientific research The design of a study defines the study type (descriptive
correlational semi-experimental experimental review meta-analytic) and sub-type
(eg descriptive-longitudinal case study) research question hypotheses
independent and dependent variables experimental design and if applicable data
collection methods and a statistical analysis plan
The research design is also the framework for conducting the marketing
research project that clarified the necessary procedure in order to obtain the
information needed to solve all the marketing problem
In order to collect as much data as possible a combination of descriptive and
analytical research designs based on result from the questionnaire observation and
interview were used by the researcher to analyses the influence of leader on
competitive market concept of motivation in organization and the ways that human
performances on a job can be link with ability and motivation in Apple Inc
The method has been used is to distribute the questionnaire throughout the
staff in order to collect a better result The reason for choosing this method is
28
because this is the most effectives way to study the relationship between leadership
style and motivational level The raw data was analyze according to the research
objectives
32 POPULATION AND SAMPLING TECHNIQUE
The population of this study are all the staff from Apple Inc The population
chosen consider those who have had experiences working in such a high
technological company like Apple Inc The Sampling technique used in this research
was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the
south of Ireland
Figure 31 Required Sample Size
29
CHAPTER 4
RESEARCH FINDING
A questionnaire is a means of eliciting the feelings beliefs experiences
perceptions or attitudes of some sample of individuals As a data collecting
instrument it could be structured or unstructured
The questionnaire is most frequently a very concise preplanned set of
questions designed to yield specific information to meet a particular need for
research information about a pertinent topic The research information is attained
from respondents normally from a related interest area The dictionary definition
gives a clearer definition A questionnaire is a written or printed form used in
gathering information on some subject or subjects consisting of a list of questions to
be submitted to one or more persons
The method of questionnaire have some advantages of in Economy - Expense
and time involved in training interviewers and sending them to interview are reduced
by using questionnaires Uniformity of questions - Each respondent receives the
same set of questions phrased in exactly the same way Questionnaires may
therefore yield data more comparable than information obtained through an
interview Standardization - If the questions are highly structured and the conditions
under which they are answered are controlled then the questionnaire could become
standardized The disadvantages of questionnaire are respondentrsquos motivation is
difficult to assess affecting the validity of response
30
41 RESPONSE RATE
The laminated random sampling technique was used and a total of 100
samples size were selected out of 100 populations 100 questionnaires were received
that is representing 90 of response rate The sample size was reasonable and
beyond the target that we set early and exceed our expectation This is to allow
further analysis that was surpass the demand
42 DESCRIPTIVE DEMOGRAPHIC PROFILE
The demographic profile is in Table 41 The distribution of respondents
includes 65 male and 35 female The age of respondents was from below 30
years 35 45 between 30 to 40 years 20 between 40 to 50 years While for
years of experience 30 out of the 50 respondents that we carried out for
questionnaire have less than 5 years of experience 30 between 6 to 10 years 28
between 11 to 15 years and 12 have more than 16 years of experience
For the level of education 45 stand for those who have SPMMCEOthers 30 of
the respondents have STPMHSEDIPLOMA 18 of the respondents have degree
and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of
them are single 38 of the respondents are married and only 20 of them are
widowed
Demographic
Items
Frequency Percentage ()
Gender
Male 65 65
Female 35 35
31
Age
lt30 35 35
31-40 45 45
41-50 20 20
Length of Service
lt5 30 30
6-10 30 30
10-15 28 28
gt16 12 12
Education
SPMMCE 45 45
STPMHSE
DIPLOMA
30 30
Degree 18 18
Masterrsquos Degree 7 7
Status
Single 42 42
Married 38 38
Widowed 20 20
Table 41 Demographic Profile
43 DESCRIPTIVE ANALYSIS
32
Design of minimum maximum mean and standard deviation of each item
can be refer rend to the table 42 below Based on the table it reveals that the
minimum value for the directive leadership style is 1 and maximum is 5 In term of
mean and standard deviation of the directive leadership style are 257 413 1144
and 1336 respectively
For supportive leadership style the minimum mean will be 334 and the
highest are 444 For standard deviation is 0991 and 1386 respectively
For minimum value for participative leadership style will be 1 and the
maximum is 5 in addition to that the mean and standard deviation of the variable is
between 367 to 444 and 367 and 1040 and 1264 respectively
The achievement oriented leadership style the mean and standard deviation
of the variable is between 349 to 413 and 1021 to 1165
For motivation achievement based on individual perception the minimum
values of variable range from 1 to 2 and the maximum variable is 5 Mean and
standard deviation of the variable is between 253 to 459 and 0906 to 1335
Variableconstruct Mean Std Deviation
Directive 358 1145
1 He has the final word in the office
matters
373 1336
2 He emphasizes that all rules and
regulations
257 1144
3 He give clear explanations of what is
expected of other
365 1224
4 He give subordinates explicit
instructions for how to do their work
413 1246
5 He show interest in subordinatesrsquo
personal concerns
382 1306
Supportive 383 1190
1 He often mingle with the staff 373 1386
2 He often spent time as necessary to 444 0991
33
hear complaint from staff
3 Providing guidance without pressure
is the
key to being a good leader
362 1259
4 As a rule leaders should allow
subordinates
to appraise their own work
334 1072
5 Leaders should give subordinates
complete
freedom to solve problems on their own
401 1240
Participative 408 1110
1 He is very responsive and easy to be
invited to discuss
367 1264
2 He easily understood 413 1105
3 When things go wrong and he need to
create a strategy to keep a project or process
running on schedule he call a meeting to get his
employees advice
433 1046
4 To get information out He send it by
email memos or voice mail very rarely is a
meeting called His employees are then
expected to act upon the information
384 1040
5 He want to create an environment
where the employees take ownership of the
project I allow them to participate in the
decision making process
444 1096
Achievement Oriented 387 1103
1 He determines the duties of staff 391 1113
2 He describes the conditions and tasks
and clearly what is expected
349 1021
3 He explain the level of performance 382 1165
34
that is expected of subordinates
4 He give vague explanations of what is
expected of subordinates on the job
413 1107
5 He consistently set challenging goals
for subordinates to attain
401 1110
Motivation Level 345 1178
1 1 I feel annoyed when thinking about
the things I would like to do new work
459 0906
2 I am ambitious in my career 288 1233
3 I am energized when
people count on me for ideas
439 0947
4 When involved in group projects my
team membersrsquo problems are my problems
301 1211
5 I find pleasure in recognizing and
celebrating the accomplishments of others
290 1125
6 As a practice I ask people
challenging questions when we are working on
projects together
301 1211
7 I take delight in complimenting
people I work with when progress is made
411 1190
8 I find it easy to be the cheerleader for
others when times are good and when times are
bad
382 1179
9 Team accomplishment is more
important to me than my own personal
accomplishments
321 1327
10 When involved in group projects I
am inclined to let my ideas be known
253 1335
Table 42 leadership style
35
44 RELIABILITY ANALYSIS
According to Hinton (2004) recommended four cut-off points for steadiness
which includes outstanding reliability (090 and above) high reliability (070 ndash 090)
moderate reliability (050 ndash 070) and low reliability (050 and below)
000 050 Low Reliability
050 070 Moderate Reliability
070 090 High Reliability
090 100 Outstanding
Reliability
Table 43 Reliability Analysis
Based on table 43 there are five constructs directive supportive
participative achievement-oriented and motivation level shown Cronbachrsquos Alpha
values of 0865 0914 0970 0974 and 0883 respectively None of constructs
confirm low reliability The high Cronbachrsquos Alpa values for all establish contain
that they are inwardly uniform That means all element of each establishes are
measuring the identical content creation In the nutshell the higher the Cronbachrsquos
Alpha value of a construct the higher the reliability is of measuring the same
construct
Const
ructs
Sample
Size(n)
No
of Items
Cronbachrsquos
Alpha (a)
Type
Direc 100 5 0865 High Reliability
36
tive
Supp
ortive
100 5 0914 Outstanding
Reliability
Partic
ipative
100 5 0970 Outstanding
Reliability
Achi
evement
100 5 0974 Outstanding
Reliability
Level
of Staff
Motivation
100 10 0883 Outstanding
Reliability
Table 44 Reliability Test
45 CORRELATION MATRIX
Correlation analysis was used to conclude and decide relationships between
two variables measured Toward this end Pearson correlation test was used to
diagnose whether leadership styles and motivation level are relevant to each other
Table 44 presents the correlation matrix results
Table 44 shows the relation of independent variables with motivation level
For finding the relation significant level plt 005 and plt 001were chosen
The value of correlation coefficient r for directive leadership style is 0356
with plt 005 which show a moderate relationship with the level of staff motivation
It is found that the value of correlation coefficient r for supportive leadership
style is 0369 with plt 001 show a strong relationship with the level of staff
motivation
Participative leadership style carry correlation coefficient value r of 035 2
with plt 005 which show a moderate relationship with the level of staff motivation
For achievement oriented leadership style the coefficient valuer is 0430
with plt 001 which show a strong relationship with the level of staff motivation
37
Correlation is significant at the 001 level (1-tailed)
Correlation is significant at the 005 level (1-tailed)
Constructs Directive Supportive Participative Achievement Motivation
() () () ()
Directive 1 0691 0717 0799 0356
0000 0000 0000 0012
() () ()
Supportive 1 0877 0676 0369
0000 0000 0009
() ()
Participative 1 0736 0352
0000 0012
()
Achievemen
t
1 0430
0022
Motivation 1
Table 45 Correlation between leadership styles and the level of staff
motivation
46 REGRESSION ANALYSIS
In this study multiple regression analysis was applied Each variable from
factor scores were used in the analysis Table 45 shows the results of multiple
regression analysis of the research The findings showed that leadership styles were
not significant and negatively correlate with level of motivation of staff The R2 =
38
0184 indicates that 1840 of the variance in variable level of motivation of the
staff (dependent variable) can be explained by leadership styles
Beta coefficient the achievement oriented has the highest B β =0225
followed by supportive leadership style β = 0111 directive β =0024 and the lowest
is participative leadership style is β = - 0003That means one unit increase in
directive leadership style will lead to 0024 increase in the level of motivation for
supportive leadership style one unit increase will lead to 00111 increase in the level
of motivation one unit increase in participative will lead to -0003 change in the
level of motivation of staff and one unit increase in achievement oriented will lead
to 0225 increase to the level of motivation of staff The findings explain that the
components of the leadership styles do not explain the level of motivation of the
staff
Instruction
R2=0184
Adjusted R2=0103 F= 2499 p lt 005
Dependent Variable Level of staff Motivation
Unstandardised
Coefficients
Standardise
d
Coefficient
Model B Std Error Beta t Sig
(Constant) 2268 0446 5430 0000
Total Score Directive 0024 0186 0031 0144 0984
Total Score Supportive 0101 0177 0161 0691 0585
Total Score Participative -0003 0191 -0055 -0020 1082
Total Score Achievement 0225 0170 0312 1456 0210
39
Table 46 Multiple Regression Analysis (n=50)
40
Chapter 5
CONCLUSION AND RECOMMENDATION
51 INTRODUCTION
This chapter target to discuss the outcome shown in the previous chapters by
setting against them with those finding principles and earlier investigation in the
common field Moreover the investigationrsquos confines and recommendations for the
future research and practice are shown in this chapter
52 DISCUSSION OF FINDING
The objectives of this investigation were to determine the relationship
between leadership style and motivation level It is a study of Apple Incorporation
The outcome of this investigation gives that the leadership styles are supported to the
level of staff motivation The independents variables had correlation with the level of
the staff motivation that is illustrated in Table 42 in the preceding chapter
Based on the analysis of the research (Sample the leadership styles of the
manager of the Apple Incorporation) is significant with the leadership style which
has been practiced by Chief Executive Officer of Apple Incorporation in the District
41
of Johor Bahru Johor James Liow 1992) Analysis from the research found that the
most dominant leadership is achievement oriented followed by supportive directive
participative and achievement oriented
In discussing the results the researchers prefer to discuss each hypothesis
separately in order to get an accurate and complete perceptive of the relationship
between leadership style and motivation level
The results revealed that the respondents perceived the all four leadership
styles of the manager have relation with their level of motivation towards their jobs
Furthermore the results revealed that there is significant relationship between
leadership style and motivation level
What is remarkable here is that this findings correlates strongly with the
arguments that say that relationship between leadership style and motivation level
can be both influential and no influential with staffrsquos motivation and his or her
leadership styles depends on his or her choice of the style that suits the situation or
the company
For example the researchers of University Malaya claimed that the
leadership styles of leader had relationship with staffrsquos motivation but depending on
their jobs according to the job description and the organizational chart that informs
employees what when and how tasks should be done
53 LIMITATION OF STUDY
One of the limitations in research includes lack of adequate information on a
particular subject Research equipments are very hard or expensive to acquire leading
to formulation mere assumptions Another hindrance is poor or inaccessibility to the
region of study
Some of the limitations of doing a research include access of information
availability of enough resources and time management The availability of experts in
42
editing and guidance may also be minimal where support from friends or
organisation may not be enough
The limitations of the study are those characteristics of design or
methodology that impacted or influenced the application or interpretation of the
results of your study They are the constraints on generalizability and utility of
findings that are the result of the ways in which you chose to design the study andor
the method used to establish internal and external validity
Another limitation related to building the evidence about ldquosurvival of
consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin
spiritrdquo Not knowing all of your extended family members limits your ability to
verify statements communicated by the Medium When information related to a
discarnate is not verified this result could be related to the sitterrsquos limitations but it
may also be related to the Medium These challenges however highlight the
limitations of spirit communication and in general further highlights the complexity
of studying the ldquoA study of Apple Incorporationrdquo
Limitations in research methods vary depending on the type of method used
and how it was conducted They include language barriers you might want to do a
research on something that is in a language which you do not understand and the
production of a translator is not available You might also be short of the research
materials and others are not immediately available among others
Limitations are influences that the researcher cannot control They are the
shortcomings conditions or influences that cannot be controlled by the researcher
that place restrictions on your methodology and conclusions Any limitations that
might influence the results should be mentioned
54 SUGGESTIONS FOR FUTURE RESEARCH
From this research the researcher recommends a several means that could be
taken to improve staffrsquos motivation by concentrating on leadership styles
43
According to Marketing minds (2012) Apple Inc uses the Apple brand to
compete across several highly competitive markets including the personal computer
industry with its Macintosh line of computerslaptops and related software the
consumer electronics industry with products such as the iPod digital music
distribution through iTunes Music Store the smart phone market with the Apple
iPhone magazine book games and applications publishing via the AppsStore for
iPhone and the iPad tablet computing device and movie and TV content distribution
with Apple TV The company is also establishing a very strong marketing presence
relative to the rival (Google) in the advertising market via its business Apps and iAd
network Steve Jobs the co-Founder of Apple described the company as being a
mobile devices company largest in the world as their revenues are bigger than
Nokia Samsung or Sonys mobile devices business
The story started two months ago when Google released its first smart phone
This new smart phone made by a Taiwanese company called HTC and the phone
called Nexus One After three weeks Apple Company said is going to sue the
manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC
The company which has been releasing iPhone since 2007 believes that HTC
illegally used 20 patents of Apple These patents are related to user interface
architecture and hardware of iPhone Apple Company filed a lawsuit in US District
Court in Delaware and an objection presented to the International Trade Commission
in USA too
In response to these accusations made by Apple Company against HTC
company The HTC denied Applersquos allegations and declared to fight the suit In other
response HTC said it has been making phones for a far longer time than Apple
including a touch screen device called the XDA that predates the iPhone by about 5
years
Implications
The implications here appear to be that HTCrsquos technological primary somehow goes
against Applersquos claims that the company violated 20 of its patents And while itrsquos
certainly possible that that might be the case itrsquos hard to accept that argument
without a list of patents to back it up
Patents
44
Here some of the patents that Apple Company accusing HTC Company used them
for its new Nexus phone manufactured for Google They are Multi-touch Screen
Multifinger gestures device integration and multitasking accelerometer patents
What is Android Android is a software installed in the mobile devices that includes
an operating system middleware and key applications The Android SDK provides
the tools and APIs necessary to begin developing applications on the Android
platform using the Java programming language
Terminology
Today in the market consumer have a lot of options for every product
whether it be an IT product or Home PCs or consumer durables or a FMCG product
This study may be helpful for company to know about the factors affecting the
consumer behavior and patterns of the consumer It may also be helpful to know the
specific requirement of customer so that the customer can be easily satisfied
Moreover this study helps to know the buying habits and patterns of customer The
study will help the company to understand the relationship that a consumer have with
their Apple product It will help to ascertain the reason which makes the undisputed
leader in almost every segment in which they operate
All Apple Professional Development facilitators are educators themselves
That gives them a unique view they know whatrsquos important in the classroom so they
can ensure that you learn about your Apple products and how they can best serve you
and your students We have created workshops in the following categories
These curriculum-focused workshops help teachers apply their skills with
Apple products to specific areas and disciplines to produce effective personal
learning for their students
Focused on technology skills these foundational workshops help teachers
become confident and comfortable integrating Apple products into their teaching
strategies
These workshops for school leaders and Education decision-makers focus on
issues important to success such as visioning and planning
Our research investigated the role of social norms in an extended theory of
planned behavior (TPB) in the explanation of prostatecolorectal cancer screening
(CS) intention and the prediction of CS uptake among men
45
Apple is well known for giving its customers things that they need but didnt
know they needed until the product shipped In that spirit Apple is in a unique
position to make further gains with that philosophy especially as other companies
pull back reduce RampD or get out of some markets completely
I written before about how Apples financial position gives it a unique
competitive advantage over the competition That discussion pointed to how Apple
can pay cash for components get to the front of supplier delivery schedules then
through volume drive prices down putting extreme price pressure on the
competition while they develop the next generation with RampD dollars
Even as Apple does this they are mindful of their brand Selling cheap
products doesnt sit well with Apple and they definitely dont want to undercut or
cannibalize other product lines
So if one asks the question about what Apple can deliver in a time when
customers are watching every penny its silly to envision a cheaper stripped down
version of a product thats already doing well Instead as Apple ponders how to
deliver new products to cost conscious customers the company tends to think about
holes in the market that can be exploited with their technology -- but which dont
undercut current products
There are other considerations as well For example the iPod touch doesnt
have a camera or an FM radio Other than the CPU it doesnt radiate and can
therefore be used in corporate or government environments that would otherwise
forbid a device that could be a security concern Our fantasies often neglect to
consider such things Because people expect to use their iPhone anywhere that
device has a different set of design constraints
Availability of multi-modal logistics services has been introduced and
occupational safety and health management system elaborated The DTPB can
provide a useful framework for evaluating interventions to increase logisticians
motivations to safety performance The overriding aim of this study was to design
and pilot test a questionnaire for subsequent use in a large-scale survey This study
describes the early stages of a research questionnaire development and a pilot study
The main results of this pilot study that the questionnaire proved to be reliable and
the analysis although preliminary provided strong support for the predictive power
of the DTPB The evaluation led to minor changes in the questionnaire Currently
46
the relevant literature surrounding the DTPB reveals a lack of research that utilizes
empirically validated theories in the field of logistics safety There is therefore a need
to consider more practical issues that emerge when applying the theory As is often
the case with the DTPB questionnaire the participants thought the questionnaire was
rather long This is important given that lengthy questionnaires can impact on data
quality through reduced completion rates due to factors such as lowered participant
motivation The length of the questionnaire could be accommodated thereby
encouraging participation Another comment levied at the DTPB questionnaire is that
it appears rather repetitive Indeed responses received in the present context included
wersquove answered that already Alternatively it may be better to group the outcomes
and behavioural belief statements and address the issue of similarity
Although the key purpose of this study was to develop and pilot a
questionnaire and not to generalize its findings it is of interest to note that the
occupational doctors advice has significant relationship to safety performance One
possible reason is that occupational safety and health information is not easily
available thereby increasing the reliance of the workers on the occupational doctors
advice This finding together with the significant influence of peer culture within the
DTPB framework would seem to strengthen the view that increasing exposure of
logisticians to occupational safety and health may encourage more positive
subjective norms and implies that contact with occupational doctors may encourage
the logisticians to work safely
Deeper interpretation suggests that peers causal attributions regarding safety
performance in their workplace may exert a comparatively strong influence over
logisticians991257 safety It also adds weight to the suggestion that occupational safety
and health training should form part of the logistics company991257s annual training plan
and as such supports the view that occupational safety and health intervention
programmes are required
He findings from questionnaire pilot test seem to corroborate previous
research by suggesting that subjective norms is a key issue to be addressed in any
occupational safety and programme as is the case of the logistics sector The result is
in line with the results reported by Hamilton and White Paris and Van den Broucke
and Fogarty and Shaw who found subjective norms to be important in affecting
adoption of a system As such it would seem that efforts should be made to enhance
knowledge and in particular to highlight the benefits of safety performance for both
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
27
CHAPTER 3
METHODOLOGY
31 RESEARCH DESIGN
A research design encompasses the methodology and procedures employed to
conduct scientific research The design of a study defines the study type (descriptive
correlational semi-experimental experimental review meta-analytic) and sub-type
(eg descriptive-longitudinal case study) research question hypotheses
independent and dependent variables experimental design and if applicable data
collection methods and a statistical analysis plan
The research design is also the framework for conducting the marketing
research project that clarified the necessary procedure in order to obtain the
information needed to solve all the marketing problem
In order to collect as much data as possible a combination of descriptive and
analytical research designs based on result from the questionnaire observation and
interview were used by the researcher to analyses the influence of leader on
competitive market concept of motivation in organization and the ways that human
performances on a job can be link with ability and motivation in Apple Inc
The method has been used is to distribute the questionnaire throughout the
staff in order to collect a better result The reason for choosing this method is
28
because this is the most effectives way to study the relationship between leadership
style and motivational level The raw data was analyze according to the research
objectives
32 POPULATION AND SAMPLING TECHNIQUE
The population of this study are all the staff from Apple Inc The population
chosen consider those who have had experiences working in such a high
technological company like Apple Inc The Sampling technique used in this research
was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the
south of Ireland
Figure 31 Required Sample Size
29
CHAPTER 4
RESEARCH FINDING
A questionnaire is a means of eliciting the feelings beliefs experiences
perceptions or attitudes of some sample of individuals As a data collecting
instrument it could be structured or unstructured
The questionnaire is most frequently a very concise preplanned set of
questions designed to yield specific information to meet a particular need for
research information about a pertinent topic The research information is attained
from respondents normally from a related interest area The dictionary definition
gives a clearer definition A questionnaire is a written or printed form used in
gathering information on some subject or subjects consisting of a list of questions to
be submitted to one or more persons
The method of questionnaire have some advantages of in Economy - Expense
and time involved in training interviewers and sending them to interview are reduced
by using questionnaires Uniformity of questions - Each respondent receives the
same set of questions phrased in exactly the same way Questionnaires may
therefore yield data more comparable than information obtained through an
interview Standardization - If the questions are highly structured and the conditions
under which they are answered are controlled then the questionnaire could become
standardized The disadvantages of questionnaire are respondentrsquos motivation is
difficult to assess affecting the validity of response
30
41 RESPONSE RATE
The laminated random sampling technique was used and a total of 100
samples size were selected out of 100 populations 100 questionnaires were received
that is representing 90 of response rate The sample size was reasonable and
beyond the target that we set early and exceed our expectation This is to allow
further analysis that was surpass the demand
42 DESCRIPTIVE DEMOGRAPHIC PROFILE
The demographic profile is in Table 41 The distribution of respondents
includes 65 male and 35 female The age of respondents was from below 30
years 35 45 between 30 to 40 years 20 between 40 to 50 years While for
years of experience 30 out of the 50 respondents that we carried out for
questionnaire have less than 5 years of experience 30 between 6 to 10 years 28
between 11 to 15 years and 12 have more than 16 years of experience
For the level of education 45 stand for those who have SPMMCEOthers 30 of
the respondents have STPMHSEDIPLOMA 18 of the respondents have degree
and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of
them are single 38 of the respondents are married and only 20 of them are
widowed
Demographic
Items
Frequency Percentage ()
Gender
Male 65 65
Female 35 35
31
Age
lt30 35 35
31-40 45 45
41-50 20 20
Length of Service
lt5 30 30
6-10 30 30
10-15 28 28
gt16 12 12
Education
SPMMCE 45 45
STPMHSE
DIPLOMA
30 30
Degree 18 18
Masterrsquos Degree 7 7
Status
Single 42 42
Married 38 38
Widowed 20 20
Table 41 Demographic Profile
43 DESCRIPTIVE ANALYSIS
32
Design of minimum maximum mean and standard deviation of each item
can be refer rend to the table 42 below Based on the table it reveals that the
minimum value for the directive leadership style is 1 and maximum is 5 In term of
mean and standard deviation of the directive leadership style are 257 413 1144
and 1336 respectively
For supportive leadership style the minimum mean will be 334 and the
highest are 444 For standard deviation is 0991 and 1386 respectively
For minimum value for participative leadership style will be 1 and the
maximum is 5 in addition to that the mean and standard deviation of the variable is
between 367 to 444 and 367 and 1040 and 1264 respectively
The achievement oriented leadership style the mean and standard deviation
of the variable is between 349 to 413 and 1021 to 1165
For motivation achievement based on individual perception the minimum
values of variable range from 1 to 2 and the maximum variable is 5 Mean and
standard deviation of the variable is between 253 to 459 and 0906 to 1335
Variableconstruct Mean Std Deviation
Directive 358 1145
1 He has the final word in the office
matters
373 1336
2 He emphasizes that all rules and
regulations
257 1144
3 He give clear explanations of what is
expected of other
365 1224
4 He give subordinates explicit
instructions for how to do their work
413 1246
5 He show interest in subordinatesrsquo
personal concerns
382 1306
Supportive 383 1190
1 He often mingle with the staff 373 1386
2 He often spent time as necessary to 444 0991
33
hear complaint from staff
3 Providing guidance without pressure
is the
key to being a good leader
362 1259
4 As a rule leaders should allow
subordinates
to appraise their own work
334 1072
5 Leaders should give subordinates
complete
freedom to solve problems on their own
401 1240
Participative 408 1110
1 He is very responsive and easy to be
invited to discuss
367 1264
2 He easily understood 413 1105
3 When things go wrong and he need to
create a strategy to keep a project or process
running on schedule he call a meeting to get his
employees advice
433 1046
4 To get information out He send it by
email memos or voice mail very rarely is a
meeting called His employees are then
expected to act upon the information
384 1040
5 He want to create an environment
where the employees take ownership of the
project I allow them to participate in the
decision making process
444 1096
Achievement Oriented 387 1103
1 He determines the duties of staff 391 1113
2 He describes the conditions and tasks
and clearly what is expected
349 1021
3 He explain the level of performance 382 1165
34
that is expected of subordinates
4 He give vague explanations of what is
expected of subordinates on the job
413 1107
5 He consistently set challenging goals
for subordinates to attain
401 1110
Motivation Level 345 1178
1 1 I feel annoyed when thinking about
the things I would like to do new work
459 0906
2 I am ambitious in my career 288 1233
3 I am energized when
people count on me for ideas
439 0947
4 When involved in group projects my
team membersrsquo problems are my problems
301 1211
5 I find pleasure in recognizing and
celebrating the accomplishments of others
290 1125
6 As a practice I ask people
challenging questions when we are working on
projects together
301 1211
7 I take delight in complimenting
people I work with when progress is made
411 1190
8 I find it easy to be the cheerleader for
others when times are good and when times are
bad
382 1179
9 Team accomplishment is more
important to me than my own personal
accomplishments
321 1327
10 When involved in group projects I
am inclined to let my ideas be known
253 1335
Table 42 leadership style
35
44 RELIABILITY ANALYSIS
According to Hinton (2004) recommended four cut-off points for steadiness
which includes outstanding reliability (090 and above) high reliability (070 ndash 090)
moderate reliability (050 ndash 070) and low reliability (050 and below)
000 050 Low Reliability
050 070 Moderate Reliability
070 090 High Reliability
090 100 Outstanding
Reliability
Table 43 Reliability Analysis
Based on table 43 there are five constructs directive supportive
participative achievement-oriented and motivation level shown Cronbachrsquos Alpha
values of 0865 0914 0970 0974 and 0883 respectively None of constructs
confirm low reliability The high Cronbachrsquos Alpa values for all establish contain
that they are inwardly uniform That means all element of each establishes are
measuring the identical content creation In the nutshell the higher the Cronbachrsquos
Alpha value of a construct the higher the reliability is of measuring the same
construct
Const
ructs
Sample
Size(n)
No
of Items
Cronbachrsquos
Alpha (a)
Type
Direc 100 5 0865 High Reliability
36
tive
Supp
ortive
100 5 0914 Outstanding
Reliability
Partic
ipative
100 5 0970 Outstanding
Reliability
Achi
evement
100 5 0974 Outstanding
Reliability
Level
of Staff
Motivation
100 10 0883 Outstanding
Reliability
Table 44 Reliability Test
45 CORRELATION MATRIX
Correlation analysis was used to conclude and decide relationships between
two variables measured Toward this end Pearson correlation test was used to
diagnose whether leadership styles and motivation level are relevant to each other
Table 44 presents the correlation matrix results
Table 44 shows the relation of independent variables with motivation level
For finding the relation significant level plt 005 and plt 001were chosen
The value of correlation coefficient r for directive leadership style is 0356
with plt 005 which show a moderate relationship with the level of staff motivation
It is found that the value of correlation coefficient r for supportive leadership
style is 0369 with plt 001 show a strong relationship with the level of staff
motivation
Participative leadership style carry correlation coefficient value r of 035 2
with plt 005 which show a moderate relationship with the level of staff motivation
For achievement oriented leadership style the coefficient valuer is 0430
with plt 001 which show a strong relationship with the level of staff motivation
37
Correlation is significant at the 001 level (1-tailed)
Correlation is significant at the 005 level (1-tailed)
Constructs Directive Supportive Participative Achievement Motivation
() () () ()
Directive 1 0691 0717 0799 0356
0000 0000 0000 0012
() () ()
Supportive 1 0877 0676 0369
0000 0000 0009
() ()
Participative 1 0736 0352
0000 0012
()
Achievemen
t
1 0430
0022
Motivation 1
Table 45 Correlation between leadership styles and the level of staff
motivation
46 REGRESSION ANALYSIS
In this study multiple regression analysis was applied Each variable from
factor scores were used in the analysis Table 45 shows the results of multiple
regression analysis of the research The findings showed that leadership styles were
not significant and negatively correlate with level of motivation of staff The R2 =
38
0184 indicates that 1840 of the variance in variable level of motivation of the
staff (dependent variable) can be explained by leadership styles
Beta coefficient the achievement oriented has the highest B β =0225
followed by supportive leadership style β = 0111 directive β =0024 and the lowest
is participative leadership style is β = - 0003That means one unit increase in
directive leadership style will lead to 0024 increase in the level of motivation for
supportive leadership style one unit increase will lead to 00111 increase in the level
of motivation one unit increase in participative will lead to -0003 change in the
level of motivation of staff and one unit increase in achievement oriented will lead
to 0225 increase to the level of motivation of staff The findings explain that the
components of the leadership styles do not explain the level of motivation of the
staff
Instruction
R2=0184
Adjusted R2=0103 F= 2499 p lt 005
Dependent Variable Level of staff Motivation
Unstandardised
Coefficients
Standardise
d
Coefficient
Model B Std Error Beta t Sig
(Constant) 2268 0446 5430 0000
Total Score Directive 0024 0186 0031 0144 0984
Total Score Supportive 0101 0177 0161 0691 0585
Total Score Participative -0003 0191 -0055 -0020 1082
Total Score Achievement 0225 0170 0312 1456 0210
39
Table 46 Multiple Regression Analysis (n=50)
40
Chapter 5
CONCLUSION AND RECOMMENDATION
51 INTRODUCTION
This chapter target to discuss the outcome shown in the previous chapters by
setting against them with those finding principles and earlier investigation in the
common field Moreover the investigationrsquos confines and recommendations for the
future research and practice are shown in this chapter
52 DISCUSSION OF FINDING
The objectives of this investigation were to determine the relationship
between leadership style and motivation level It is a study of Apple Incorporation
The outcome of this investigation gives that the leadership styles are supported to the
level of staff motivation The independents variables had correlation with the level of
the staff motivation that is illustrated in Table 42 in the preceding chapter
Based on the analysis of the research (Sample the leadership styles of the
manager of the Apple Incorporation) is significant with the leadership style which
has been practiced by Chief Executive Officer of Apple Incorporation in the District
41
of Johor Bahru Johor James Liow 1992) Analysis from the research found that the
most dominant leadership is achievement oriented followed by supportive directive
participative and achievement oriented
In discussing the results the researchers prefer to discuss each hypothesis
separately in order to get an accurate and complete perceptive of the relationship
between leadership style and motivation level
The results revealed that the respondents perceived the all four leadership
styles of the manager have relation with their level of motivation towards their jobs
Furthermore the results revealed that there is significant relationship between
leadership style and motivation level
What is remarkable here is that this findings correlates strongly with the
arguments that say that relationship between leadership style and motivation level
can be both influential and no influential with staffrsquos motivation and his or her
leadership styles depends on his or her choice of the style that suits the situation or
the company
For example the researchers of University Malaya claimed that the
leadership styles of leader had relationship with staffrsquos motivation but depending on
their jobs according to the job description and the organizational chart that informs
employees what when and how tasks should be done
53 LIMITATION OF STUDY
One of the limitations in research includes lack of adequate information on a
particular subject Research equipments are very hard or expensive to acquire leading
to formulation mere assumptions Another hindrance is poor or inaccessibility to the
region of study
Some of the limitations of doing a research include access of information
availability of enough resources and time management The availability of experts in
42
editing and guidance may also be minimal where support from friends or
organisation may not be enough
The limitations of the study are those characteristics of design or
methodology that impacted or influenced the application or interpretation of the
results of your study They are the constraints on generalizability and utility of
findings that are the result of the ways in which you chose to design the study andor
the method used to establish internal and external validity
Another limitation related to building the evidence about ldquosurvival of
consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin
spiritrdquo Not knowing all of your extended family members limits your ability to
verify statements communicated by the Medium When information related to a
discarnate is not verified this result could be related to the sitterrsquos limitations but it
may also be related to the Medium These challenges however highlight the
limitations of spirit communication and in general further highlights the complexity
of studying the ldquoA study of Apple Incorporationrdquo
Limitations in research methods vary depending on the type of method used
and how it was conducted They include language barriers you might want to do a
research on something that is in a language which you do not understand and the
production of a translator is not available You might also be short of the research
materials and others are not immediately available among others
Limitations are influences that the researcher cannot control They are the
shortcomings conditions or influences that cannot be controlled by the researcher
that place restrictions on your methodology and conclusions Any limitations that
might influence the results should be mentioned
54 SUGGESTIONS FOR FUTURE RESEARCH
From this research the researcher recommends a several means that could be
taken to improve staffrsquos motivation by concentrating on leadership styles
43
According to Marketing minds (2012) Apple Inc uses the Apple brand to
compete across several highly competitive markets including the personal computer
industry with its Macintosh line of computerslaptops and related software the
consumer electronics industry with products such as the iPod digital music
distribution through iTunes Music Store the smart phone market with the Apple
iPhone magazine book games and applications publishing via the AppsStore for
iPhone and the iPad tablet computing device and movie and TV content distribution
with Apple TV The company is also establishing a very strong marketing presence
relative to the rival (Google) in the advertising market via its business Apps and iAd
network Steve Jobs the co-Founder of Apple described the company as being a
mobile devices company largest in the world as their revenues are bigger than
Nokia Samsung or Sonys mobile devices business
The story started two months ago when Google released its first smart phone
This new smart phone made by a Taiwanese company called HTC and the phone
called Nexus One After three weeks Apple Company said is going to sue the
manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC
The company which has been releasing iPhone since 2007 believes that HTC
illegally used 20 patents of Apple These patents are related to user interface
architecture and hardware of iPhone Apple Company filed a lawsuit in US District
Court in Delaware and an objection presented to the International Trade Commission
in USA too
In response to these accusations made by Apple Company against HTC
company The HTC denied Applersquos allegations and declared to fight the suit In other
response HTC said it has been making phones for a far longer time than Apple
including a touch screen device called the XDA that predates the iPhone by about 5
years
Implications
The implications here appear to be that HTCrsquos technological primary somehow goes
against Applersquos claims that the company violated 20 of its patents And while itrsquos
certainly possible that that might be the case itrsquos hard to accept that argument
without a list of patents to back it up
Patents
44
Here some of the patents that Apple Company accusing HTC Company used them
for its new Nexus phone manufactured for Google They are Multi-touch Screen
Multifinger gestures device integration and multitasking accelerometer patents
What is Android Android is a software installed in the mobile devices that includes
an operating system middleware and key applications The Android SDK provides
the tools and APIs necessary to begin developing applications on the Android
platform using the Java programming language
Terminology
Today in the market consumer have a lot of options for every product
whether it be an IT product or Home PCs or consumer durables or a FMCG product
This study may be helpful for company to know about the factors affecting the
consumer behavior and patterns of the consumer It may also be helpful to know the
specific requirement of customer so that the customer can be easily satisfied
Moreover this study helps to know the buying habits and patterns of customer The
study will help the company to understand the relationship that a consumer have with
their Apple product It will help to ascertain the reason which makes the undisputed
leader in almost every segment in which they operate
All Apple Professional Development facilitators are educators themselves
That gives them a unique view they know whatrsquos important in the classroom so they
can ensure that you learn about your Apple products and how they can best serve you
and your students We have created workshops in the following categories
These curriculum-focused workshops help teachers apply their skills with
Apple products to specific areas and disciplines to produce effective personal
learning for their students
Focused on technology skills these foundational workshops help teachers
become confident and comfortable integrating Apple products into their teaching
strategies
These workshops for school leaders and Education decision-makers focus on
issues important to success such as visioning and planning
Our research investigated the role of social norms in an extended theory of
planned behavior (TPB) in the explanation of prostatecolorectal cancer screening
(CS) intention and the prediction of CS uptake among men
45
Apple is well known for giving its customers things that they need but didnt
know they needed until the product shipped In that spirit Apple is in a unique
position to make further gains with that philosophy especially as other companies
pull back reduce RampD or get out of some markets completely
I written before about how Apples financial position gives it a unique
competitive advantage over the competition That discussion pointed to how Apple
can pay cash for components get to the front of supplier delivery schedules then
through volume drive prices down putting extreme price pressure on the
competition while they develop the next generation with RampD dollars
Even as Apple does this they are mindful of their brand Selling cheap
products doesnt sit well with Apple and they definitely dont want to undercut or
cannibalize other product lines
So if one asks the question about what Apple can deliver in a time when
customers are watching every penny its silly to envision a cheaper stripped down
version of a product thats already doing well Instead as Apple ponders how to
deliver new products to cost conscious customers the company tends to think about
holes in the market that can be exploited with their technology -- but which dont
undercut current products
There are other considerations as well For example the iPod touch doesnt
have a camera or an FM radio Other than the CPU it doesnt radiate and can
therefore be used in corporate or government environments that would otherwise
forbid a device that could be a security concern Our fantasies often neglect to
consider such things Because people expect to use their iPhone anywhere that
device has a different set of design constraints
Availability of multi-modal logistics services has been introduced and
occupational safety and health management system elaborated The DTPB can
provide a useful framework for evaluating interventions to increase logisticians
motivations to safety performance The overriding aim of this study was to design
and pilot test a questionnaire for subsequent use in a large-scale survey This study
describes the early stages of a research questionnaire development and a pilot study
The main results of this pilot study that the questionnaire proved to be reliable and
the analysis although preliminary provided strong support for the predictive power
of the DTPB The evaluation led to minor changes in the questionnaire Currently
46
the relevant literature surrounding the DTPB reveals a lack of research that utilizes
empirically validated theories in the field of logistics safety There is therefore a need
to consider more practical issues that emerge when applying the theory As is often
the case with the DTPB questionnaire the participants thought the questionnaire was
rather long This is important given that lengthy questionnaires can impact on data
quality through reduced completion rates due to factors such as lowered participant
motivation The length of the questionnaire could be accommodated thereby
encouraging participation Another comment levied at the DTPB questionnaire is that
it appears rather repetitive Indeed responses received in the present context included
wersquove answered that already Alternatively it may be better to group the outcomes
and behavioural belief statements and address the issue of similarity
Although the key purpose of this study was to develop and pilot a
questionnaire and not to generalize its findings it is of interest to note that the
occupational doctors advice has significant relationship to safety performance One
possible reason is that occupational safety and health information is not easily
available thereby increasing the reliance of the workers on the occupational doctors
advice This finding together with the significant influence of peer culture within the
DTPB framework would seem to strengthen the view that increasing exposure of
logisticians to occupational safety and health may encourage more positive
subjective norms and implies that contact with occupational doctors may encourage
the logisticians to work safely
Deeper interpretation suggests that peers causal attributions regarding safety
performance in their workplace may exert a comparatively strong influence over
logisticians991257 safety It also adds weight to the suggestion that occupational safety
and health training should form part of the logistics company991257s annual training plan
and as such supports the view that occupational safety and health intervention
programmes are required
He findings from questionnaire pilot test seem to corroborate previous
research by suggesting that subjective norms is a key issue to be addressed in any
occupational safety and programme as is the case of the logistics sector The result is
in line with the results reported by Hamilton and White Paris and Van den Broucke
and Fogarty and Shaw who found subjective norms to be important in affecting
adoption of a system As such it would seem that efforts should be made to enhance
knowledge and in particular to highlight the benefits of safety performance for both
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
28
because this is the most effectives way to study the relationship between leadership
style and motivational level The raw data was analyze according to the research
objectives
32 POPULATION AND SAMPLING TECHNIQUE
The population of this study are all the staff from Apple Inc The population
chosen consider those who have had experiences working in such a high
technological company like Apple Inc The Sampling technique used in this research
was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the
south of Ireland
Figure 31 Required Sample Size
29
CHAPTER 4
RESEARCH FINDING
A questionnaire is a means of eliciting the feelings beliefs experiences
perceptions or attitudes of some sample of individuals As a data collecting
instrument it could be structured or unstructured
The questionnaire is most frequently a very concise preplanned set of
questions designed to yield specific information to meet a particular need for
research information about a pertinent topic The research information is attained
from respondents normally from a related interest area The dictionary definition
gives a clearer definition A questionnaire is a written or printed form used in
gathering information on some subject or subjects consisting of a list of questions to
be submitted to one or more persons
The method of questionnaire have some advantages of in Economy - Expense
and time involved in training interviewers and sending them to interview are reduced
by using questionnaires Uniformity of questions - Each respondent receives the
same set of questions phrased in exactly the same way Questionnaires may
therefore yield data more comparable than information obtained through an
interview Standardization - If the questions are highly structured and the conditions
under which they are answered are controlled then the questionnaire could become
standardized The disadvantages of questionnaire are respondentrsquos motivation is
difficult to assess affecting the validity of response
30
41 RESPONSE RATE
The laminated random sampling technique was used and a total of 100
samples size were selected out of 100 populations 100 questionnaires were received
that is representing 90 of response rate The sample size was reasonable and
beyond the target that we set early and exceed our expectation This is to allow
further analysis that was surpass the demand
42 DESCRIPTIVE DEMOGRAPHIC PROFILE
The demographic profile is in Table 41 The distribution of respondents
includes 65 male and 35 female The age of respondents was from below 30
years 35 45 between 30 to 40 years 20 between 40 to 50 years While for
years of experience 30 out of the 50 respondents that we carried out for
questionnaire have less than 5 years of experience 30 between 6 to 10 years 28
between 11 to 15 years and 12 have more than 16 years of experience
For the level of education 45 stand for those who have SPMMCEOthers 30 of
the respondents have STPMHSEDIPLOMA 18 of the respondents have degree
and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of
them are single 38 of the respondents are married and only 20 of them are
widowed
Demographic
Items
Frequency Percentage ()
Gender
Male 65 65
Female 35 35
31
Age
lt30 35 35
31-40 45 45
41-50 20 20
Length of Service
lt5 30 30
6-10 30 30
10-15 28 28
gt16 12 12
Education
SPMMCE 45 45
STPMHSE
DIPLOMA
30 30
Degree 18 18
Masterrsquos Degree 7 7
Status
Single 42 42
Married 38 38
Widowed 20 20
Table 41 Demographic Profile
43 DESCRIPTIVE ANALYSIS
32
Design of minimum maximum mean and standard deviation of each item
can be refer rend to the table 42 below Based on the table it reveals that the
minimum value for the directive leadership style is 1 and maximum is 5 In term of
mean and standard deviation of the directive leadership style are 257 413 1144
and 1336 respectively
For supportive leadership style the minimum mean will be 334 and the
highest are 444 For standard deviation is 0991 and 1386 respectively
For minimum value for participative leadership style will be 1 and the
maximum is 5 in addition to that the mean and standard deviation of the variable is
between 367 to 444 and 367 and 1040 and 1264 respectively
The achievement oriented leadership style the mean and standard deviation
of the variable is between 349 to 413 and 1021 to 1165
For motivation achievement based on individual perception the minimum
values of variable range from 1 to 2 and the maximum variable is 5 Mean and
standard deviation of the variable is between 253 to 459 and 0906 to 1335
Variableconstruct Mean Std Deviation
Directive 358 1145
1 He has the final word in the office
matters
373 1336
2 He emphasizes that all rules and
regulations
257 1144
3 He give clear explanations of what is
expected of other
365 1224
4 He give subordinates explicit
instructions for how to do their work
413 1246
5 He show interest in subordinatesrsquo
personal concerns
382 1306
Supportive 383 1190
1 He often mingle with the staff 373 1386
2 He often spent time as necessary to 444 0991
33
hear complaint from staff
3 Providing guidance without pressure
is the
key to being a good leader
362 1259
4 As a rule leaders should allow
subordinates
to appraise their own work
334 1072
5 Leaders should give subordinates
complete
freedom to solve problems on their own
401 1240
Participative 408 1110
1 He is very responsive and easy to be
invited to discuss
367 1264
2 He easily understood 413 1105
3 When things go wrong and he need to
create a strategy to keep a project or process
running on schedule he call a meeting to get his
employees advice
433 1046
4 To get information out He send it by
email memos or voice mail very rarely is a
meeting called His employees are then
expected to act upon the information
384 1040
5 He want to create an environment
where the employees take ownership of the
project I allow them to participate in the
decision making process
444 1096
Achievement Oriented 387 1103
1 He determines the duties of staff 391 1113
2 He describes the conditions and tasks
and clearly what is expected
349 1021
3 He explain the level of performance 382 1165
34
that is expected of subordinates
4 He give vague explanations of what is
expected of subordinates on the job
413 1107
5 He consistently set challenging goals
for subordinates to attain
401 1110
Motivation Level 345 1178
1 1 I feel annoyed when thinking about
the things I would like to do new work
459 0906
2 I am ambitious in my career 288 1233
3 I am energized when
people count on me for ideas
439 0947
4 When involved in group projects my
team membersrsquo problems are my problems
301 1211
5 I find pleasure in recognizing and
celebrating the accomplishments of others
290 1125
6 As a practice I ask people
challenging questions when we are working on
projects together
301 1211
7 I take delight in complimenting
people I work with when progress is made
411 1190
8 I find it easy to be the cheerleader for
others when times are good and when times are
bad
382 1179
9 Team accomplishment is more
important to me than my own personal
accomplishments
321 1327
10 When involved in group projects I
am inclined to let my ideas be known
253 1335
Table 42 leadership style
35
44 RELIABILITY ANALYSIS
According to Hinton (2004) recommended four cut-off points for steadiness
which includes outstanding reliability (090 and above) high reliability (070 ndash 090)
moderate reliability (050 ndash 070) and low reliability (050 and below)
000 050 Low Reliability
050 070 Moderate Reliability
070 090 High Reliability
090 100 Outstanding
Reliability
Table 43 Reliability Analysis
Based on table 43 there are five constructs directive supportive
participative achievement-oriented and motivation level shown Cronbachrsquos Alpha
values of 0865 0914 0970 0974 and 0883 respectively None of constructs
confirm low reliability The high Cronbachrsquos Alpa values for all establish contain
that they are inwardly uniform That means all element of each establishes are
measuring the identical content creation In the nutshell the higher the Cronbachrsquos
Alpha value of a construct the higher the reliability is of measuring the same
construct
Const
ructs
Sample
Size(n)
No
of Items
Cronbachrsquos
Alpha (a)
Type
Direc 100 5 0865 High Reliability
36
tive
Supp
ortive
100 5 0914 Outstanding
Reliability
Partic
ipative
100 5 0970 Outstanding
Reliability
Achi
evement
100 5 0974 Outstanding
Reliability
Level
of Staff
Motivation
100 10 0883 Outstanding
Reliability
Table 44 Reliability Test
45 CORRELATION MATRIX
Correlation analysis was used to conclude and decide relationships between
two variables measured Toward this end Pearson correlation test was used to
diagnose whether leadership styles and motivation level are relevant to each other
Table 44 presents the correlation matrix results
Table 44 shows the relation of independent variables with motivation level
For finding the relation significant level plt 005 and plt 001were chosen
The value of correlation coefficient r for directive leadership style is 0356
with plt 005 which show a moderate relationship with the level of staff motivation
It is found that the value of correlation coefficient r for supportive leadership
style is 0369 with plt 001 show a strong relationship with the level of staff
motivation
Participative leadership style carry correlation coefficient value r of 035 2
with plt 005 which show a moderate relationship with the level of staff motivation
For achievement oriented leadership style the coefficient valuer is 0430
with plt 001 which show a strong relationship with the level of staff motivation
37
Correlation is significant at the 001 level (1-tailed)
Correlation is significant at the 005 level (1-tailed)
Constructs Directive Supportive Participative Achievement Motivation
() () () ()
Directive 1 0691 0717 0799 0356
0000 0000 0000 0012
() () ()
Supportive 1 0877 0676 0369
0000 0000 0009
() ()
Participative 1 0736 0352
0000 0012
()
Achievemen
t
1 0430
0022
Motivation 1
Table 45 Correlation between leadership styles and the level of staff
motivation
46 REGRESSION ANALYSIS
In this study multiple regression analysis was applied Each variable from
factor scores were used in the analysis Table 45 shows the results of multiple
regression analysis of the research The findings showed that leadership styles were
not significant and negatively correlate with level of motivation of staff The R2 =
38
0184 indicates that 1840 of the variance in variable level of motivation of the
staff (dependent variable) can be explained by leadership styles
Beta coefficient the achievement oriented has the highest B β =0225
followed by supportive leadership style β = 0111 directive β =0024 and the lowest
is participative leadership style is β = - 0003That means one unit increase in
directive leadership style will lead to 0024 increase in the level of motivation for
supportive leadership style one unit increase will lead to 00111 increase in the level
of motivation one unit increase in participative will lead to -0003 change in the
level of motivation of staff and one unit increase in achievement oriented will lead
to 0225 increase to the level of motivation of staff The findings explain that the
components of the leadership styles do not explain the level of motivation of the
staff
Instruction
R2=0184
Adjusted R2=0103 F= 2499 p lt 005
Dependent Variable Level of staff Motivation
Unstandardised
Coefficients
Standardise
d
Coefficient
Model B Std Error Beta t Sig
(Constant) 2268 0446 5430 0000
Total Score Directive 0024 0186 0031 0144 0984
Total Score Supportive 0101 0177 0161 0691 0585
Total Score Participative -0003 0191 -0055 -0020 1082
Total Score Achievement 0225 0170 0312 1456 0210
39
Table 46 Multiple Regression Analysis (n=50)
40
Chapter 5
CONCLUSION AND RECOMMENDATION
51 INTRODUCTION
This chapter target to discuss the outcome shown in the previous chapters by
setting against them with those finding principles and earlier investigation in the
common field Moreover the investigationrsquos confines and recommendations for the
future research and practice are shown in this chapter
52 DISCUSSION OF FINDING
The objectives of this investigation were to determine the relationship
between leadership style and motivation level It is a study of Apple Incorporation
The outcome of this investigation gives that the leadership styles are supported to the
level of staff motivation The independents variables had correlation with the level of
the staff motivation that is illustrated in Table 42 in the preceding chapter
Based on the analysis of the research (Sample the leadership styles of the
manager of the Apple Incorporation) is significant with the leadership style which
has been practiced by Chief Executive Officer of Apple Incorporation in the District
41
of Johor Bahru Johor James Liow 1992) Analysis from the research found that the
most dominant leadership is achievement oriented followed by supportive directive
participative and achievement oriented
In discussing the results the researchers prefer to discuss each hypothesis
separately in order to get an accurate and complete perceptive of the relationship
between leadership style and motivation level
The results revealed that the respondents perceived the all four leadership
styles of the manager have relation with their level of motivation towards their jobs
Furthermore the results revealed that there is significant relationship between
leadership style and motivation level
What is remarkable here is that this findings correlates strongly with the
arguments that say that relationship between leadership style and motivation level
can be both influential and no influential with staffrsquos motivation and his or her
leadership styles depends on his or her choice of the style that suits the situation or
the company
For example the researchers of University Malaya claimed that the
leadership styles of leader had relationship with staffrsquos motivation but depending on
their jobs according to the job description and the organizational chart that informs
employees what when and how tasks should be done
53 LIMITATION OF STUDY
One of the limitations in research includes lack of adequate information on a
particular subject Research equipments are very hard or expensive to acquire leading
to formulation mere assumptions Another hindrance is poor or inaccessibility to the
region of study
Some of the limitations of doing a research include access of information
availability of enough resources and time management The availability of experts in
42
editing and guidance may also be minimal where support from friends or
organisation may not be enough
The limitations of the study are those characteristics of design or
methodology that impacted or influenced the application or interpretation of the
results of your study They are the constraints on generalizability and utility of
findings that are the result of the ways in which you chose to design the study andor
the method used to establish internal and external validity
Another limitation related to building the evidence about ldquosurvival of
consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin
spiritrdquo Not knowing all of your extended family members limits your ability to
verify statements communicated by the Medium When information related to a
discarnate is not verified this result could be related to the sitterrsquos limitations but it
may also be related to the Medium These challenges however highlight the
limitations of spirit communication and in general further highlights the complexity
of studying the ldquoA study of Apple Incorporationrdquo
Limitations in research methods vary depending on the type of method used
and how it was conducted They include language barriers you might want to do a
research on something that is in a language which you do not understand and the
production of a translator is not available You might also be short of the research
materials and others are not immediately available among others
Limitations are influences that the researcher cannot control They are the
shortcomings conditions or influences that cannot be controlled by the researcher
that place restrictions on your methodology and conclusions Any limitations that
might influence the results should be mentioned
54 SUGGESTIONS FOR FUTURE RESEARCH
From this research the researcher recommends a several means that could be
taken to improve staffrsquos motivation by concentrating on leadership styles
43
According to Marketing minds (2012) Apple Inc uses the Apple brand to
compete across several highly competitive markets including the personal computer
industry with its Macintosh line of computerslaptops and related software the
consumer electronics industry with products such as the iPod digital music
distribution through iTunes Music Store the smart phone market with the Apple
iPhone magazine book games and applications publishing via the AppsStore for
iPhone and the iPad tablet computing device and movie and TV content distribution
with Apple TV The company is also establishing a very strong marketing presence
relative to the rival (Google) in the advertising market via its business Apps and iAd
network Steve Jobs the co-Founder of Apple described the company as being a
mobile devices company largest in the world as their revenues are bigger than
Nokia Samsung or Sonys mobile devices business
The story started two months ago when Google released its first smart phone
This new smart phone made by a Taiwanese company called HTC and the phone
called Nexus One After three weeks Apple Company said is going to sue the
manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC
The company which has been releasing iPhone since 2007 believes that HTC
illegally used 20 patents of Apple These patents are related to user interface
architecture and hardware of iPhone Apple Company filed a lawsuit in US District
Court in Delaware and an objection presented to the International Trade Commission
in USA too
In response to these accusations made by Apple Company against HTC
company The HTC denied Applersquos allegations and declared to fight the suit In other
response HTC said it has been making phones for a far longer time than Apple
including a touch screen device called the XDA that predates the iPhone by about 5
years
Implications
The implications here appear to be that HTCrsquos technological primary somehow goes
against Applersquos claims that the company violated 20 of its patents And while itrsquos
certainly possible that that might be the case itrsquos hard to accept that argument
without a list of patents to back it up
Patents
44
Here some of the patents that Apple Company accusing HTC Company used them
for its new Nexus phone manufactured for Google They are Multi-touch Screen
Multifinger gestures device integration and multitasking accelerometer patents
What is Android Android is a software installed in the mobile devices that includes
an operating system middleware and key applications The Android SDK provides
the tools and APIs necessary to begin developing applications on the Android
platform using the Java programming language
Terminology
Today in the market consumer have a lot of options for every product
whether it be an IT product or Home PCs or consumer durables or a FMCG product
This study may be helpful for company to know about the factors affecting the
consumer behavior and patterns of the consumer It may also be helpful to know the
specific requirement of customer so that the customer can be easily satisfied
Moreover this study helps to know the buying habits and patterns of customer The
study will help the company to understand the relationship that a consumer have with
their Apple product It will help to ascertain the reason which makes the undisputed
leader in almost every segment in which they operate
All Apple Professional Development facilitators are educators themselves
That gives them a unique view they know whatrsquos important in the classroom so they
can ensure that you learn about your Apple products and how they can best serve you
and your students We have created workshops in the following categories
These curriculum-focused workshops help teachers apply their skills with
Apple products to specific areas and disciplines to produce effective personal
learning for their students
Focused on technology skills these foundational workshops help teachers
become confident and comfortable integrating Apple products into their teaching
strategies
These workshops for school leaders and Education decision-makers focus on
issues important to success such as visioning and planning
Our research investigated the role of social norms in an extended theory of
planned behavior (TPB) in the explanation of prostatecolorectal cancer screening
(CS) intention and the prediction of CS uptake among men
45
Apple is well known for giving its customers things that they need but didnt
know they needed until the product shipped In that spirit Apple is in a unique
position to make further gains with that philosophy especially as other companies
pull back reduce RampD or get out of some markets completely
I written before about how Apples financial position gives it a unique
competitive advantage over the competition That discussion pointed to how Apple
can pay cash for components get to the front of supplier delivery schedules then
through volume drive prices down putting extreme price pressure on the
competition while they develop the next generation with RampD dollars
Even as Apple does this they are mindful of their brand Selling cheap
products doesnt sit well with Apple and they definitely dont want to undercut or
cannibalize other product lines
So if one asks the question about what Apple can deliver in a time when
customers are watching every penny its silly to envision a cheaper stripped down
version of a product thats already doing well Instead as Apple ponders how to
deliver new products to cost conscious customers the company tends to think about
holes in the market that can be exploited with their technology -- but which dont
undercut current products
There are other considerations as well For example the iPod touch doesnt
have a camera or an FM radio Other than the CPU it doesnt radiate and can
therefore be used in corporate or government environments that would otherwise
forbid a device that could be a security concern Our fantasies often neglect to
consider such things Because people expect to use their iPhone anywhere that
device has a different set of design constraints
Availability of multi-modal logistics services has been introduced and
occupational safety and health management system elaborated The DTPB can
provide a useful framework for evaluating interventions to increase logisticians
motivations to safety performance The overriding aim of this study was to design
and pilot test a questionnaire for subsequent use in a large-scale survey This study
describes the early stages of a research questionnaire development and a pilot study
The main results of this pilot study that the questionnaire proved to be reliable and
the analysis although preliminary provided strong support for the predictive power
of the DTPB The evaluation led to minor changes in the questionnaire Currently
46
the relevant literature surrounding the DTPB reveals a lack of research that utilizes
empirically validated theories in the field of logistics safety There is therefore a need
to consider more practical issues that emerge when applying the theory As is often
the case with the DTPB questionnaire the participants thought the questionnaire was
rather long This is important given that lengthy questionnaires can impact on data
quality through reduced completion rates due to factors such as lowered participant
motivation The length of the questionnaire could be accommodated thereby
encouraging participation Another comment levied at the DTPB questionnaire is that
it appears rather repetitive Indeed responses received in the present context included
wersquove answered that already Alternatively it may be better to group the outcomes
and behavioural belief statements and address the issue of similarity
Although the key purpose of this study was to develop and pilot a
questionnaire and not to generalize its findings it is of interest to note that the
occupational doctors advice has significant relationship to safety performance One
possible reason is that occupational safety and health information is not easily
available thereby increasing the reliance of the workers on the occupational doctors
advice This finding together with the significant influence of peer culture within the
DTPB framework would seem to strengthen the view that increasing exposure of
logisticians to occupational safety and health may encourage more positive
subjective norms and implies that contact with occupational doctors may encourage
the logisticians to work safely
Deeper interpretation suggests that peers causal attributions regarding safety
performance in their workplace may exert a comparatively strong influence over
logisticians991257 safety It also adds weight to the suggestion that occupational safety
and health training should form part of the logistics company991257s annual training plan
and as such supports the view that occupational safety and health intervention
programmes are required
He findings from questionnaire pilot test seem to corroborate previous
research by suggesting that subjective norms is a key issue to be addressed in any
occupational safety and programme as is the case of the logistics sector The result is
in line with the results reported by Hamilton and White Paris and Van den Broucke
and Fogarty and Shaw who found subjective norms to be important in affecting
adoption of a system As such it would seem that efforts should be made to enhance
knowledge and in particular to highlight the benefits of safety performance for both
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
29
CHAPTER 4
RESEARCH FINDING
A questionnaire is a means of eliciting the feelings beliefs experiences
perceptions or attitudes of some sample of individuals As a data collecting
instrument it could be structured or unstructured
The questionnaire is most frequently a very concise preplanned set of
questions designed to yield specific information to meet a particular need for
research information about a pertinent topic The research information is attained
from respondents normally from a related interest area The dictionary definition
gives a clearer definition A questionnaire is a written or printed form used in
gathering information on some subject or subjects consisting of a list of questions to
be submitted to one or more persons
The method of questionnaire have some advantages of in Economy - Expense
and time involved in training interviewers and sending them to interview are reduced
by using questionnaires Uniformity of questions - Each respondent receives the
same set of questions phrased in exactly the same way Questionnaires may
therefore yield data more comparable than information obtained through an
interview Standardization - If the questions are highly structured and the conditions
under which they are answered are controlled then the questionnaire could become
standardized The disadvantages of questionnaire are respondentrsquos motivation is
difficult to assess affecting the validity of response
30
41 RESPONSE RATE
The laminated random sampling technique was used and a total of 100
samples size were selected out of 100 populations 100 questionnaires were received
that is representing 90 of response rate The sample size was reasonable and
beyond the target that we set early and exceed our expectation This is to allow
further analysis that was surpass the demand
42 DESCRIPTIVE DEMOGRAPHIC PROFILE
The demographic profile is in Table 41 The distribution of respondents
includes 65 male and 35 female The age of respondents was from below 30
years 35 45 between 30 to 40 years 20 between 40 to 50 years While for
years of experience 30 out of the 50 respondents that we carried out for
questionnaire have less than 5 years of experience 30 between 6 to 10 years 28
between 11 to 15 years and 12 have more than 16 years of experience
For the level of education 45 stand for those who have SPMMCEOthers 30 of
the respondents have STPMHSEDIPLOMA 18 of the respondents have degree
and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of
them are single 38 of the respondents are married and only 20 of them are
widowed
Demographic
Items
Frequency Percentage ()
Gender
Male 65 65
Female 35 35
31
Age
lt30 35 35
31-40 45 45
41-50 20 20
Length of Service
lt5 30 30
6-10 30 30
10-15 28 28
gt16 12 12
Education
SPMMCE 45 45
STPMHSE
DIPLOMA
30 30
Degree 18 18
Masterrsquos Degree 7 7
Status
Single 42 42
Married 38 38
Widowed 20 20
Table 41 Demographic Profile
43 DESCRIPTIVE ANALYSIS
32
Design of minimum maximum mean and standard deviation of each item
can be refer rend to the table 42 below Based on the table it reveals that the
minimum value for the directive leadership style is 1 and maximum is 5 In term of
mean and standard deviation of the directive leadership style are 257 413 1144
and 1336 respectively
For supportive leadership style the minimum mean will be 334 and the
highest are 444 For standard deviation is 0991 and 1386 respectively
For minimum value for participative leadership style will be 1 and the
maximum is 5 in addition to that the mean and standard deviation of the variable is
between 367 to 444 and 367 and 1040 and 1264 respectively
The achievement oriented leadership style the mean and standard deviation
of the variable is between 349 to 413 and 1021 to 1165
For motivation achievement based on individual perception the minimum
values of variable range from 1 to 2 and the maximum variable is 5 Mean and
standard deviation of the variable is between 253 to 459 and 0906 to 1335
Variableconstruct Mean Std Deviation
Directive 358 1145
1 He has the final word in the office
matters
373 1336
2 He emphasizes that all rules and
regulations
257 1144
3 He give clear explanations of what is
expected of other
365 1224
4 He give subordinates explicit
instructions for how to do their work
413 1246
5 He show interest in subordinatesrsquo
personal concerns
382 1306
Supportive 383 1190
1 He often mingle with the staff 373 1386
2 He often spent time as necessary to 444 0991
33
hear complaint from staff
3 Providing guidance without pressure
is the
key to being a good leader
362 1259
4 As a rule leaders should allow
subordinates
to appraise their own work
334 1072
5 Leaders should give subordinates
complete
freedom to solve problems on their own
401 1240
Participative 408 1110
1 He is very responsive and easy to be
invited to discuss
367 1264
2 He easily understood 413 1105
3 When things go wrong and he need to
create a strategy to keep a project or process
running on schedule he call a meeting to get his
employees advice
433 1046
4 To get information out He send it by
email memos or voice mail very rarely is a
meeting called His employees are then
expected to act upon the information
384 1040
5 He want to create an environment
where the employees take ownership of the
project I allow them to participate in the
decision making process
444 1096
Achievement Oriented 387 1103
1 He determines the duties of staff 391 1113
2 He describes the conditions and tasks
and clearly what is expected
349 1021
3 He explain the level of performance 382 1165
34
that is expected of subordinates
4 He give vague explanations of what is
expected of subordinates on the job
413 1107
5 He consistently set challenging goals
for subordinates to attain
401 1110
Motivation Level 345 1178
1 1 I feel annoyed when thinking about
the things I would like to do new work
459 0906
2 I am ambitious in my career 288 1233
3 I am energized when
people count on me for ideas
439 0947
4 When involved in group projects my
team membersrsquo problems are my problems
301 1211
5 I find pleasure in recognizing and
celebrating the accomplishments of others
290 1125
6 As a practice I ask people
challenging questions when we are working on
projects together
301 1211
7 I take delight in complimenting
people I work with when progress is made
411 1190
8 I find it easy to be the cheerleader for
others when times are good and when times are
bad
382 1179
9 Team accomplishment is more
important to me than my own personal
accomplishments
321 1327
10 When involved in group projects I
am inclined to let my ideas be known
253 1335
Table 42 leadership style
35
44 RELIABILITY ANALYSIS
According to Hinton (2004) recommended four cut-off points for steadiness
which includes outstanding reliability (090 and above) high reliability (070 ndash 090)
moderate reliability (050 ndash 070) and low reliability (050 and below)
000 050 Low Reliability
050 070 Moderate Reliability
070 090 High Reliability
090 100 Outstanding
Reliability
Table 43 Reliability Analysis
Based on table 43 there are five constructs directive supportive
participative achievement-oriented and motivation level shown Cronbachrsquos Alpha
values of 0865 0914 0970 0974 and 0883 respectively None of constructs
confirm low reliability The high Cronbachrsquos Alpa values for all establish contain
that they are inwardly uniform That means all element of each establishes are
measuring the identical content creation In the nutshell the higher the Cronbachrsquos
Alpha value of a construct the higher the reliability is of measuring the same
construct
Const
ructs
Sample
Size(n)
No
of Items
Cronbachrsquos
Alpha (a)
Type
Direc 100 5 0865 High Reliability
36
tive
Supp
ortive
100 5 0914 Outstanding
Reliability
Partic
ipative
100 5 0970 Outstanding
Reliability
Achi
evement
100 5 0974 Outstanding
Reliability
Level
of Staff
Motivation
100 10 0883 Outstanding
Reliability
Table 44 Reliability Test
45 CORRELATION MATRIX
Correlation analysis was used to conclude and decide relationships between
two variables measured Toward this end Pearson correlation test was used to
diagnose whether leadership styles and motivation level are relevant to each other
Table 44 presents the correlation matrix results
Table 44 shows the relation of independent variables with motivation level
For finding the relation significant level plt 005 and plt 001were chosen
The value of correlation coefficient r for directive leadership style is 0356
with plt 005 which show a moderate relationship with the level of staff motivation
It is found that the value of correlation coefficient r for supportive leadership
style is 0369 with plt 001 show a strong relationship with the level of staff
motivation
Participative leadership style carry correlation coefficient value r of 035 2
with plt 005 which show a moderate relationship with the level of staff motivation
For achievement oriented leadership style the coefficient valuer is 0430
with plt 001 which show a strong relationship with the level of staff motivation
37
Correlation is significant at the 001 level (1-tailed)
Correlation is significant at the 005 level (1-tailed)
Constructs Directive Supportive Participative Achievement Motivation
() () () ()
Directive 1 0691 0717 0799 0356
0000 0000 0000 0012
() () ()
Supportive 1 0877 0676 0369
0000 0000 0009
() ()
Participative 1 0736 0352
0000 0012
()
Achievemen
t
1 0430
0022
Motivation 1
Table 45 Correlation between leadership styles and the level of staff
motivation
46 REGRESSION ANALYSIS
In this study multiple regression analysis was applied Each variable from
factor scores were used in the analysis Table 45 shows the results of multiple
regression analysis of the research The findings showed that leadership styles were
not significant and negatively correlate with level of motivation of staff The R2 =
38
0184 indicates that 1840 of the variance in variable level of motivation of the
staff (dependent variable) can be explained by leadership styles
Beta coefficient the achievement oriented has the highest B β =0225
followed by supportive leadership style β = 0111 directive β =0024 and the lowest
is participative leadership style is β = - 0003That means one unit increase in
directive leadership style will lead to 0024 increase in the level of motivation for
supportive leadership style one unit increase will lead to 00111 increase in the level
of motivation one unit increase in participative will lead to -0003 change in the
level of motivation of staff and one unit increase in achievement oriented will lead
to 0225 increase to the level of motivation of staff The findings explain that the
components of the leadership styles do not explain the level of motivation of the
staff
Instruction
R2=0184
Adjusted R2=0103 F= 2499 p lt 005
Dependent Variable Level of staff Motivation
Unstandardised
Coefficients
Standardise
d
Coefficient
Model B Std Error Beta t Sig
(Constant) 2268 0446 5430 0000
Total Score Directive 0024 0186 0031 0144 0984
Total Score Supportive 0101 0177 0161 0691 0585
Total Score Participative -0003 0191 -0055 -0020 1082
Total Score Achievement 0225 0170 0312 1456 0210
39
Table 46 Multiple Regression Analysis (n=50)
40
Chapter 5
CONCLUSION AND RECOMMENDATION
51 INTRODUCTION
This chapter target to discuss the outcome shown in the previous chapters by
setting against them with those finding principles and earlier investigation in the
common field Moreover the investigationrsquos confines and recommendations for the
future research and practice are shown in this chapter
52 DISCUSSION OF FINDING
The objectives of this investigation were to determine the relationship
between leadership style and motivation level It is a study of Apple Incorporation
The outcome of this investigation gives that the leadership styles are supported to the
level of staff motivation The independents variables had correlation with the level of
the staff motivation that is illustrated in Table 42 in the preceding chapter
Based on the analysis of the research (Sample the leadership styles of the
manager of the Apple Incorporation) is significant with the leadership style which
has been practiced by Chief Executive Officer of Apple Incorporation in the District
41
of Johor Bahru Johor James Liow 1992) Analysis from the research found that the
most dominant leadership is achievement oriented followed by supportive directive
participative and achievement oriented
In discussing the results the researchers prefer to discuss each hypothesis
separately in order to get an accurate and complete perceptive of the relationship
between leadership style and motivation level
The results revealed that the respondents perceived the all four leadership
styles of the manager have relation with their level of motivation towards their jobs
Furthermore the results revealed that there is significant relationship between
leadership style and motivation level
What is remarkable here is that this findings correlates strongly with the
arguments that say that relationship between leadership style and motivation level
can be both influential and no influential with staffrsquos motivation and his or her
leadership styles depends on his or her choice of the style that suits the situation or
the company
For example the researchers of University Malaya claimed that the
leadership styles of leader had relationship with staffrsquos motivation but depending on
their jobs according to the job description and the organizational chart that informs
employees what when and how tasks should be done
53 LIMITATION OF STUDY
One of the limitations in research includes lack of adequate information on a
particular subject Research equipments are very hard or expensive to acquire leading
to formulation mere assumptions Another hindrance is poor or inaccessibility to the
region of study
Some of the limitations of doing a research include access of information
availability of enough resources and time management The availability of experts in
42
editing and guidance may also be minimal where support from friends or
organisation may not be enough
The limitations of the study are those characteristics of design or
methodology that impacted or influenced the application or interpretation of the
results of your study They are the constraints on generalizability and utility of
findings that are the result of the ways in which you chose to design the study andor
the method used to establish internal and external validity
Another limitation related to building the evidence about ldquosurvival of
consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin
spiritrdquo Not knowing all of your extended family members limits your ability to
verify statements communicated by the Medium When information related to a
discarnate is not verified this result could be related to the sitterrsquos limitations but it
may also be related to the Medium These challenges however highlight the
limitations of spirit communication and in general further highlights the complexity
of studying the ldquoA study of Apple Incorporationrdquo
Limitations in research methods vary depending on the type of method used
and how it was conducted They include language barriers you might want to do a
research on something that is in a language which you do not understand and the
production of a translator is not available You might also be short of the research
materials and others are not immediately available among others
Limitations are influences that the researcher cannot control They are the
shortcomings conditions or influences that cannot be controlled by the researcher
that place restrictions on your methodology and conclusions Any limitations that
might influence the results should be mentioned
54 SUGGESTIONS FOR FUTURE RESEARCH
From this research the researcher recommends a several means that could be
taken to improve staffrsquos motivation by concentrating on leadership styles
43
According to Marketing minds (2012) Apple Inc uses the Apple brand to
compete across several highly competitive markets including the personal computer
industry with its Macintosh line of computerslaptops and related software the
consumer electronics industry with products such as the iPod digital music
distribution through iTunes Music Store the smart phone market with the Apple
iPhone magazine book games and applications publishing via the AppsStore for
iPhone and the iPad tablet computing device and movie and TV content distribution
with Apple TV The company is also establishing a very strong marketing presence
relative to the rival (Google) in the advertising market via its business Apps and iAd
network Steve Jobs the co-Founder of Apple described the company as being a
mobile devices company largest in the world as their revenues are bigger than
Nokia Samsung or Sonys mobile devices business
The story started two months ago when Google released its first smart phone
This new smart phone made by a Taiwanese company called HTC and the phone
called Nexus One After three weeks Apple Company said is going to sue the
manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC
The company which has been releasing iPhone since 2007 believes that HTC
illegally used 20 patents of Apple These patents are related to user interface
architecture and hardware of iPhone Apple Company filed a lawsuit in US District
Court in Delaware and an objection presented to the International Trade Commission
in USA too
In response to these accusations made by Apple Company against HTC
company The HTC denied Applersquos allegations and declared to fight the suit In other
response HTC said it has been making phones for a far longer time than Apple
including a touch screen device called the XDA that predates the iPhone by about 5
years
Implications
The implications here appear to be that HTCrsquos technological primary somehow goes
against Applersquos claims that the company violated 20 of its patents And while itrsquos
certainly possible that that might be the case itrsquos hard to accept that argument
without a list of patents to back it up
Patents
44
Here some of the patents that Apple Company accusing HTC Company used them
for its new Nexus phone manufactured for Google They are Multi-touch Screen
Multifinger gestures device integration and multitasking accelerometer patents
What is Android Android is a software installed in the mobile devices that includes
an operating system middleware and key applications The Android SDK provides
the tools and APIs necessary to begin developing applications on the Android
platform using the Java programming language
Terminology
Today in the market consumer have a lot of options for every product
whether it be an IT product or Home PCs or consumer durables or a FMCG product
This study may be helpful for company to know about the factors affecting the
consumer behavior and patterns of the consumer It may also be helpful to know the
specific requirement of customer so that the customer can be easily satisfied
Moreover this study helps to know the buying habits and patterns of customer The
study will help the company to understand the relationship that a consumer have with
their Apple product It will help to ascertain the reason which makes the undisputed
leader in almost every segment in which they operate
All Apple Professional Development facilitators are educators themselves
That gives them a unique view they know whatrsquos important in the classroom so they
can ensure that you learn about your Apple products and how they can best serve you
and your students We have created workshops in the following categories
These curriculum-focused workshops help teachers apply their skills with
Apple products to specific areas and disciplines to produce effective personal
learning for their students
Focused on technology skills these foundational workshops help teachers
become confident and comfortable integrating Apple products into their teaching
strategies
These workshops for school leaders and Education decision-makers focus on
issues important to success such as visioning and planning
Our research investigated the role of social norms in an extended theory of
planned behavior (TPB) in the explanation of prostatecolorectal cancer screening
(CS) intention and the prediction of CS uptake among men
45
Apple is well known for giving its customers things that they need but didnt
know they needed until the product shipped In that spirit Apple is in a unique
position to make further gains with that philosophy especially as other companies
pull back reduce RampD or get out of some markets completely
I written before about how Apples financial position gives it a unique
competitive advantage over the competition That discussion pointed to how Apple
can pay cash for components get to the front of supplier delivery schedules then
through volume drive prices down putting extreme price pressure on the
competition while they develop the next generation with RampD dollars
Even as Apple does this they are mindful of their brand Selling cheap
products doesnt sit well with Apple and they definitely dont want to undercut or
cannibalize other product lines
So if one asks the question about what Apple can deliver in a time when
customers are watching every penny its silly to envision a cheaper stripped down
version of a product thats already doing well Instead as Apple ponders how to
deliver new products to cost conscious customers the company tends to think about
holes in the market that can be exploited with their technology -- but which dont
undercut current products
There are other considerations as well For example the iPod touch doesnt
have a camera or an FM radio Other than the CPU it doesnt radiate and can
therefore be used in corporate or government environments that would otherwise
forbid a device that could be a security concern Our fantasies often neglect to
consider such things Because people expect to use their iPhone anywhere that
device has a different set of design constraints
Availability of multi-modal logistics services has been introduced and
occupational safety and health management system elaborated The DTPB can
provide a useful framework for evaluating interventions to increase logisticians
motivations to safety performance The overriding aim of this study was to design
and pilot test a questionnaire for subsequent use in a large-scale survey This study
describes the early stages of a research questionnaire development and a pilot study
The main results of this pilot study that the questionnaire proved to be reliable and
the analysis although preliminary provided strong support for the predictive power
of the DTPB The evaluation led to minor changes in the questionnaire Currently
46
the relevant literature surrounding the DTPB reveals a lack of research that utilizes
empirically validated theories in the field of logistics safety There is therefore a need
to consider more practical issues that emerge when applying the theory As is often
the case with the DTPB questionnaire the participants thought the questionnaire was
rather long This is important given that lengthy questionnaires can impact on data
quality through reduced completion rates due to factors such as lowered participant
motivation The length of the questionnaire could be accommodated thereby
encouraging participation Another comment levied at the DTPB questionnaire is that
it appears rather repetitive Indeed responses received in the present context included
wersquove answered that already Alternatively it may be better to group the outcomes
and behavioural belief statements and address the issue of similarity
Although the key purpose of this study was to develop and pilot a
questionnaire and not to generalize its findings it is of interest to note that the
occupational doctors advice has significant relationship to safety performance One
possible reason is that occupational safety and health information is not easily
available thereby increasing the reliance of the workers on the occupational doctors
advice This finding together with the significant influence of peer culture within the
DTPB framework would seem to strengthen the view that increasing exposure of
logisticians to occupational safety and health may encourage more positive
subjective norms and implies that contact with occupational doctors may encourage
the logisticians to work safely
Deeper interpretation suggests that peers causal attributions regarding safety
performance in their workplace may exert a comparatively strong influence over
logisticians991257 safety It also adds weight to the suggestion that occupational safety
and health training should form part of the logistics company991257s annual training plan
and as such supports the view that occupational safety and health intervention
programmes are required
He findings from questionnaire pilot test seem to corroborate previous
research by suggesting that subjective norms is a key issue to be addressed in any
occupational safety and programme as is the case of the logistics sector The result is
in line with the results reported by Hamilton and White Paris and Van den Broucke
and Fogarty and Shaw who found subjective norms to be important in affecting
adoption of a system As such it would seem that efforts should be made to enhance
knowledge and in particular to highlight the benefits of safety performance for both
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
30
41 RESPONSE RATE
The laminated random sampling technique was used and a total of 100
samples size were selected out of 100 populations 100 questionnaires were received
that is representing 90 of response rate The sample size was reasonable and
beyond the target that we set early and exceed our expectation This is to allow
further analysis that was surpass the demand
42 DESCRIPTIVE DEMOGRAPHIC PROFILE
The demographic profile is in Table 41 The distribution of respondents
includes 65 male and 35 female The age of respondents was from below 30
years 35 45 between 30 to 40 years 20 between 40 to 50 years While for
years of experience 30 out of the 50 respondents that we carried out for
questionnaire have less than 5 years of experience 30 between 6 to 10 years 28
between 11 to 15 years and 12 have more than 16 years of experience
For the level of education 45 stand for those who have SPMMCEOthers 30 of
the respondents have STPMHSEDIPLOMA 18 of the respondents have degree
and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of
them are single 38 of the respondents are married and only 20 of them are
widowed
Demographic
Items
Frequency Percentage ()
Gender
Male 65 65
Female 35 35
31
Age
lt30 35 35
31-40 45 45
41-50 20 20
Length of Service
lt5 30 30
6-10 30 30
10-15 28 28
gt16 12 12
Education
SPMMCE 45 45
STPMHSE
DIPLOMA
30 30
Degree 18 18
Masterrsquos Degree 7 7
Status
Single 42 42
Married 38 38
Widowed 20 20
Table 41 Demographic Profile
43 DESCRIPTIVE ANALYSIS
32
Design of minimum maximum mean and standard deviation of each item
can be refer rend to the table 42 below Based on the table it reveals that the
minimum value for the directive leadership style is 1 and maximum is 5 In term of
mean and standard deviation of the directive leadership style are 257 413 1144
and 1336 respectively
For supportive leadership style the minimum mean will be 334 and the
highest are 444 For standard deviation is 0991 and 1386 respectively
For minimum value for participative leadership style will be 1 and the
maximum is 5 in addition to that the mean and standard deviation of the variable is
between 367 to 444 and 367 and 1040 and 1264 respectively
The achievement oriented leadership style the mean and standard deviation
of the variable is between 349 to 413 and 1021 to 1165
For motivation achievement based on individual perception the minimum
values of variable range from 1 to 2 and the maximum variable is 5 Mean and
standard deviation of the variable is between 253 to 459 and 0906 to 1335
Variableconstruct Mean Std Deviation
Directive 358 1145
1 He has the final word in the office
matters
373 1336
2 He emphasizes that all rules and
regulations
257 1144
3 He give clear explanations of what is
expected of other
365 1224
4 He give subordinates explicit
instructions for how to do their work
413 1246
5 He show interest in subordinatesrsquo
personal concerns
382 1306
Supportive 383 1190
1 He often mingle with the staff 373 1386
2 He often spent time as necessary to 444 0991
33
hear complaint from staff
3 Providing guidance without pressure
is the
key to being a good leader
362 1259
4 As a rule leaders should allow
subordinates
to appraise their own work
334 1072
5 Leaders should give subordinates
complete
freedom to solve problems on their own
401 1240
Participative 408 1110
1 He is very responsive and easy to be
invited to discuss
367 1264
2 He easily understood 413 1105
3 When things go wrong and he need to
create a strategy to keep a project or process
running on schedule he call a meeting to get his
employees advice
433 1046
4 To get information out He send it by
email memos or voice mail very rarely is a
meeting called His employees are then
expected to act upon the information
384 1040
5 He want to create an environment
where the employees take ownership of the
project I allow them to participate in the
decision making process
444 1096
Achievement Oriented 387 1103
1 He determines the duties of staff 391 1113
2 He describes the conditions and tasks
and clearly what is expected
349 1021
3 He explain the level of performance 382 1165
34
that is expected of subordinates
4 He give vague explanations of what is
expected of subordinates on the job
413 1107
5 He consistently set challenging goals
for subordinates to attain
401 1110
Motivation Level 345 1178
1 1 I feel annoyed when thinking about
the things I would like to do new work
459 0906
2 I am ambitious in my career 288 1233
3 I am energized when
people count on me for ideas
439 0947
4 When involved in group projects my
team membersrsquo problems are my problems
301 1211
5 I find pleasure in recognizing and
celebrating the accomplishments of others
290 1125
6 As a practice I ask people
challenging questions when we are working on
projects together
301 1211
7 I take delight in complimenting
people I work with when progress is made
411 1190
8 I find it easy to be the cheerleader for
others when times are good and when times are
bad
382 1179
9 Team accomplishment is more
important to me than my own personal
accomplishments
321 1327
10 When involved in group projects I
am inclined to let my ideas be known
253 1335
Table 42 leadership style
35
44 RELIABILITY ANALYSIS
According to Hinton (2004) recommended four cut-off points for steadiness
which includes outstanding reliability (090 and above) high reliability (070 ndash 090)
moderate reliability (050 ndash 070) and low reliability (050 and below)
000 050 Low Reliability
050 070 Moderate Reliability
070 090 High Reliability
090 100 Outstanding
Reliability
Table 43 Reliability Analysis
Based on table 43 there are five constructs directive supportive
participative achievement-oriented and motivation level shown Cronbachrsquos Alpha
values of 0865 0914 0970 0974 and 0883 respectively None of constructs
confirm low reliability The high Cronbachrsquos Alpa values for all establish contain
that they are inwardly uniform That means all element of each establishes are
measuring the identical content creation In the nutshell the higher the Cronbachrsquos
Alpha value of a construct the higher the reliability is of measuring the same
construct
Const
ructs
Sample
Size(n)
No
of Items
Cronbachrsquos
Alpha (a)
Type
Direc 100 5 0865 High Reliability
36
tive
Supp
ortive
100 5 0914 Outstanding
Reliability
Partic
ipative
100 5 0970 Outstanding
Reliability
Achi
evement
100 5 0974 Outstanding
Reliability
Level
of Staff
Motivation
100 10 0883 Outstanding
Reliability
Table 44 Reliability Test
45 CORRELATION MATRIX
Correlation analysis was used to conclude and decide relationships between
two variables measured Toward this end Pearson correlation test was used to
diagnose whether leadership styles and motivation level are relevant to each other
Table 44 presents the correlation matrix results
Table 44 shows the relation of independent variables with motivation level
For finding the relation significant level plt 005 and plt 001were chosen
The value of correlation coefficient r for directive leadership style is 0356
with plt 005 which show a moderate relationship with the level of staff motivation
It is found that the value of correlation coefficient r for supportive leadership
style is 0369 with plt 001 show a strong relationship with the level of staff
motivation
Participative leadership style carry correlation coefficient value r of 035 2
with plt 005 which show a moderate relationship with the level of staff motivation
For achievement oriented leadership style the coefficient valuer is 0430
with plt 001 which show a strong relationship with the level of staff motivation
37
Correlation is significant at the 001 level (1-tailed)
Correlation is significant at the 005 level (1-tailed)
Constructs Directive Supportive Participative Achievement Motivation
() () () ()
Directive 1 0691 0717 0799 0356
0000 0000 0000 0012
() () ()
Supportive 1 0877 0676 0369
0000 0000 0009
() ()
Participative 1 0736 0352
0000 0012
()
Achievemen
t
1 0430
0022
Motivation 1
Table 45 Correlation between leadership styles and the level of staff
motivation
46 REGRESSION ANALYSIS
In this study multiple regression analysis was applied Each variable from
factor scores were used in the analysis Table 45 shows the results of multiple
regression analysis of the research The findings showed that leadership styles were
not significant and negatively correlate with level of motivation of staff The R2 =
38
0184 indicates that 1840 of the variance in variable level of motivation of the
staff (dependent variable) can be explained by leadership styles
Beta coefficient the achievement oriented has the highest B β =0225
followed by supportive leadership style β = 0111 directive β =0024 and the lowest
is participative leadership style is β = - 0003That means one unit increase in
directive leadership style will lead to 0024 increase in the level of motivation for
supportive leadership style one unit increase will lead to 00111 increase in the level
of motivation one unit increase in participative will lead to -0003 change in the
level of motivation of staff and one unit increase in achievement oriented will lead
to 0225 increase to the level of motivation of staff The findings explain that the
components of the leadership styles do not explain the level of motivation of the
staff
Instruction
R2=0184
Adjusted R2=0103 F= 2499 p lt 005
Dependent Variable Level of staff Motivation
Unstandardised
Coefficients
Standardise
d
Coefficient
Model B Std Error Beta t Sig
(Constant) 2268 0446 5430 0000
Total Score Directive 0024 0186 0031 0144 0984
Total Score Supportive 0101 0177 0161 0691 0585
Total Score Participative -0003 0191 -0055 -0020 1082
Total Score Achievement 0225 0170 0312 1456 0210
39
Table 46 Multiple Regression Analysis (n=50)
40
Chapter 5
CONCLUSION AND RECOMMENDATION
51 INTRODUCTION
This chapter target to discuss the outcome shown in the previous chapters by
setting against them with those finding principles and earlier investigation in the
common field Moreover the investigationrsquos confines and recommendations for the
future research and practice are shown in this chapter
52 DISCUSSION OF FINDING
The objectives of this investigation were to determine the relationship
between leadership style and motivation level It is a study of Apple Incorporation
The outcome of this investigation gives that the leadership styles are supported to the
level of staff motivation The independents variables had correlation with the level of
the staff motivation that is illustrated in Table 42 in the preceding chapter
Based on the analysis of the research (Sample the leadership styles of the
manager of the Apple Incorporation) is significant with the leadership style which
has been practiced by Chief Executive Officer of Apple Incorporation in the District
41
of Johor Bahru Johor James Liow 1992) Analysis from the research found that the
most dominant leadership is achievement oriented followed by supportive directive
participative and achievement oriented
In discussing the results the researchers prefer to discuss each hypothesis
separately in order to get an accurate and complete perceptive of the relationship
between leadership style and motivation level
The results revealed that the respondents perceived the all four leadership
styles of the manager have relation with their level of motivation towards their jobs
Furthermore the results revealed that there is significant relationship between
leadership style and motivation level
What is remarkable here is that this findings correlates strongly with the
arguments that say that relationship between leadership style and motivation level
can be both influential and no influential with staffrsquos motivation and his or her
leadership styles depends on his or her choice of the style that suits the situation or
the company
For example the researchers of University Malaya claimed that the
leadership styles of leader had relationship with staffrsquos motivation but depending on
their jobs according to the job description and the organizational chart that informs
employees what when and how tasks should be done
53 LIMITATION OF STUDY
One of the limitations in research includes lack of adequate information on a
particular subject Research equipments are very hard or expensive to acquire leading
to formulation mere assumptions Another hindrance is poor or inaccessibility to the
region of study
Some of the limitations of doing a research include access of information
availability of enough resources and time management The availability of experts in
42
editing and guidance may also be minimal where support from friends or
organisation may not be enough
The limitations of the study are those characteristics of design or
methodology that impacted or influenced the application or interpretation of the
results of your study They are the constraints on generalizability and utility of
findings that are the result of the ways in which you chose to design the study andor
the method used to establish internal and external validity
Another limitation related to building the evidence about ldquosurvival of
consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin
spiritrdquo Not knowing all of your extended family members limits your ability to
verify statements communicated by the Medium When information related to a
discarnate is not verified this result could be related to the sitterrsquos limitations but it
may also be related to the Medium These challenges however highlight the
limitations of spirit communication and in general further highlights the complexity
of studying the ldquoA study of Apple Incorporationrdquo
Limitations in research methods vary depending on the type of method used
and how it was conducted They include language barriers you might want to do a
research on something that is in a language which you do not understand and the
production of a translator is not available You might also be short of the research
materials and others are not immediately available among others
Limitations are influences that the researcher cannot control They are the
shortcomings conditions or influences that cannot be controlled by the researcher
that place restrictions on your methodology and conclusions Any limitations that
might influence the results should be mentioned
54 SUGGESTIONS FOR FUTURE RESEARCH
From this research the researcher recommends a several means that could be
taken to improve staffrsquos motivation by concentrating on leadership styles
43
According to Marketing minds (2012) Apple Inc uses the Apple brand to
compete across several highly competitive markets including the personal computer
industry with its Macintosh line of computerslaptops and related software the
consumer electronics industry with products such as the iPod digital music
distribution through iTunes Music Store the smart phone market with the Apple
iPhone magazine book games and applications publishing via the AppsStore for
iPhone and the iPad tablet computing device and movie and TV content distribution
with Apple TV The company is also establishing a very strong marketing presence
relative to the rival (Google) in the advertising market via its business Apps and iAd
network Steve Jobs the co-Founder of Apple described the company as being a
mobile devices company largest in the world as their revenues are bigger than
Nokia Samsung or Sonys mobile devices business
The story started two months ago when Google released its first smart phone
This new smart phone made by a Taiwanese company called HTC and the phone
called Nexus One After three weeks Apple Company said is going to sue the
manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC
The company which has been releasing iPhone since 2007 believes that HTC
illegally used 20 patents of Apple These patents are related to user interface
architecture and hardware of iPhone Apple Company filed a lawsuit in US District
Court in Delaware and an objection presented to the International Trade Commission
in USA too
In response to these accusations made by Apple Company against HTC
company The HTC denied Applersquos allegations and declared to fight the suit In other
response HTC said it has been making phones for a far longer time than Apple
including a touch screen device called the XDA that predates the iPhone by about 5
years
Implications
The implications here appear to be that HTCrsquos technological primary somehow goes
against Applersquos claims that the company violated 20 of its patents And while itrsquos
certainly possible that that might be the case itrsquos hard to accept that argument
without a list of patents to back it up
Patents
44
Here some of the patents that Apple Company accusing HTC Company used them
for its new Nexus phone manufactured for Google They are Multi-touch Screen
Multifinger gestures device integration and multitasking accelerometer patents
What is Android Android is a software installed in the mobile devices that includes
an operating system middleware and key applications The Android SDK provides
the tools and APIs necessary to begin developing applications on the Android
platform using the Java programming language
Terminology
Today in the market consumer have a lot of options for every product
whether it be an IT product or Home PCs or consumer durables or a FMCG product
This study may be helpful for company to know about the factors affecting the
consumer behavior and patterns of the consumer It may also be helpful to know the
specific requirement of customer so that the customer can be easily satisfied
Moreover this study helps to know the buying habits and patterns of customer The
study will help the company to understand the relationship that a consumer have with
their Apple product It will help to ascertain the reason which makes the undisputed
leader in almost every segment in which they operate
All Apple Professional Development facilitators are educators themselves
That gives them a unique view they know whatrsquos important in the classroom so they
can ensure that you learn about your Apple products and how they can best serve you
and your students We have created workshops in the following categories
These curriculum-focused workshops help teachers apply their skills with
Apple products to specific areas and disciplines to produce effective personal
learning for their students
Focused on technology skills these foundational workshops help teachers
become confident and comfortable integrating Apple products into their teaching
strategies
These workshops for school leaders and Education decision-makers focus on
issues important to success such as visioning and planning
Our research investigated the role of social norms in an extended theory of
planned behavior (TPB) in the explanation of prostatecolorectal cancer screening
(CS) intention and the prediction of CS uptake among men
45
Apple is well known for giving its customers things that they need but didnt
know they needed until the product shipped In that spirit Apple is in a unique
position to make further gains with that philosophy especially as other companies
pull back reduce RampD or get out of some markets completely
I written before about how Apples financial position gives it a unique
competitive advantage over the competition That discussion pointed to how Apple
can pay cash for components get to the front of supplier delivery schedules then
through volume drive prices down putting extreme price pressure on the
competition while they develop the next generation with RampD dollars
Even as Apple does this they are mindful of their brand Selling cheap
products doesnt sit well with Apple and they definitely dont want to undercut or
cannibalize other product lines
So if one asks the question about what Apple can deliver in a time when
customers are watching every penny its silly to envision a cheaper stripped down
version of a product thats already doing well Instead as Apple ponders how to
deliver new products to cost conscious customers the company tends to think about
holes in the market that can be exploited with their technology -- but which dont
undercut current products
There are other considerations as well For example the iPod touch doesnt
have a camera or an FM radio Other than the CPU it doesnt radiate and can
therefore be used in corporate or government environments that would otherwise
forbid a device that could be a security concern Our fantasies often neglect to
consider such things Because people expect to use their iPhone anywhere that
device has a different set of design constraints
Availability of multi-modal logistics services has been introduced and
occupational safety and health management system elaborated The DTPB can
provide a useful framework for evaluating interventions to increase logisticians
motivations to safety performance The overriding aim of this study was to design
and pilot test a questionnaire for subsequent use in a large-scale survey This study
describes the early stages of a research questionnaire development and a pilot study
The main results of this pilot study that the questionnaire proved to be reliable and
the analysis although preliminary provided strong support for the predictive power
of the DTPB The evaluation led to minor changes in the questionnaire Currently
46
the relevant literature surrounding the DTPB reveals a lack of research that utilizes
empirically validated theories in the field of logistics safety There is therefore a need
to consider more practical issues that emerge when applying the theory As is often
the case with the DTPB questionnaire the participants thought the questionnaire was
rather long This is important given that lengthy questionnaires can impact on data
quality through reduced completion rates due to factors such as lowered participant
motivation The length of the questionnaire could be accommodated thereby
encouraging participation Another comment levied at the DTPB questionnaire is that
it appears rather repetitive Indeed responses received in the present context included
wersquove answered that already Alternatively it may be better to group the outcomes
and behavioural belief statements and address the issue of similarity
Although the key purpose of this study was to develop and pilot a
questionnaire and not to generalize its findings it is of interest to note that the
occupational doctors advice has significant relationship to safety performance One
possible reason is that occupational safety and health information is not easily
available thereby increasing the reliance of the workers on the occupational doctors
advice This finding together with the significant influence of peer culture within the
DTPB framework would seem to strengthen the view that increasing exposure of
logisticians to occupational safety and health may encourage more positive
subjective norms and implies that contact with occupational doctors may encourage
the logisticians to work safely
Deeper interpretation suggests that peers causal attributions regarding safety
performance in their workplace may exert a comparatively strong influence over
logisticians991257 safety It also adds weight to the suggestion that occupational safety
and health training should form part of the logistics company991257s annual training plan
and as such supports the view that occupational safety and health intervention
programmes are required
He findings from questionnaire pilot test seem to corroborate previous
research by suggesting that subjective norms is a key issue to be addressed in any
occupational safety and programme as is the case of the logistics sector The result is
in line with the results reported by Hamilton and White Paris and Van den Broucke
and Fogarty and Shaw who found subjective norms to be important in affecting
adoption of a system As such it would seem that efforts should be made to enhance
knowledge and in particular to highlight the benefits of safety performance for both
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
31
Age
lt30 35 35
31-40 45 45
41-50 20 20
Length of Service
lt5 30 30
6-10 30 30
10-15 28 28
gt16 12 12
Education
SPMMCE 45 45
STPMHSE
DIPLOMA
30 30
Degree 18 18
Masterrsquos Degree 7 7
Status
Single 42 42
Married 38 38
Widowed 20 20
Table 41 Demographic Profile
43 DESCRIPTIVE ANALYSIS
32
Design of minimum maximum mean and standard deviation of each item
can be refer rend to the table 42 below Based on the table it reveals that the
minimum value for the directive leadership style is 1 and maximum is 5 In term of
mean and standard deviation of the directive leadership style are 257 413 1144
and 1336 respectively
For supportive leadership style the minimum mean will be 334 and the
highest are 444 For standard deviation is 0991 and 1386 respectively
For minimum value for participative leadership style will be 1 and the
maximum is 5 in addition to that the mean and standard deviation of the variable is
between 367 to 444 and 367 and 1040 and 1264 respectively
The achievement oriented leadership style the mean and standard deviation
of the variable is between 349 to 413 and 1021 to 1165
For motivation achievement based on individual perception the minimum
values of variable range from 1 to 2 and the maximum variable is 5 Mean and
standard deviation of the variable is between 253 to 459 and 0906 to 1335
Variableconstruct Mean Std Deviation
Directive 358 1145
1 He has the final word in the office
matters
373 1336
2 He emphasizes that all rules and
regulations
257 1144
3 He give clear explanations of what is
expected of other
365 1224
4 He give subordinates explicit
instructions for how to do their work
413 1246
5 He show interest in subordinatesrsquo
personal concerns
382 1306
Supportive 383 1190
1 He often mingle with the staff 373 1386
2 He often spent time as necessary to 444 0991
33
hear complaint from staff
3 Providing guidance without pressure
is the
key to being a good leader
362 1259
4 As a rule leaders should allow
subordinates
to appraise their own work
334 1072
5 Leaders should give subordinates
complete
freedom to solve problems on their own
401 1240
Participative 408 1110
1 He is very responsive and easy to be
invited to discuss
367 1264
2 He easily understood 413 1105
3 When things go wrong and he need to
create a strategy to keep a project or process
running on schedule he call a meeting to get his
employees advice
433 1046
4 To get information out He send it by
email memos or voice mail very rarely is a
meeting called His employees are then
expected to act upon the information
384 1040
5 He want to create an environment
where the employees take ownership of the
project I allow them to participate in the
decision making process
444 1096
Achievement Oriented 387 1103
1 He determines the duties of staff 391 1113
2 He describes the conditions and tasks
and clearly what is expected
349 1021
3 He explain the level of performance 382 1165
34
that is expected of subordinates
4 He give vague explanations of what is
expected of subordinates on the job
413 1107
5 He consistently set challenging goals
for subordinates to attain
401 1110
Motivation Level 345 1178
1 1 I feel annoyed when thinking about
the things I would like to do new work
459 0906
2 I am ambitious in my career 288 1233
3 I am energized when
people count on me for ideas
439 0947
4 When involved in group projects my
team membersrsquo problems are my problems
301 1211
5 I find pleasure in recognizing and
celebrating the accomplishments of others
290 1125
6 As a practice I ask people
challenging questions when we are working on
projects together
301 1211
7 I take delight in complimenting
people I work with when progress is made
411 1190
8 I find it easy to be the cheerleader for
others when times are good and when times are
bad
382 1179
9 Team accomplishment is more
important to me than my own personal
accomplishments
321 1327
10 When involved in group projects I
am inclined to let my ideas be known
253 1335
Table 42 leadership style
35
44 RELIABILITY ANALYSIS
According to Hinton (2004) recommended four cut-off points for steadiness
which includes outstanding reliability (090 and above) high reliability (070 ndash 090)
moderate reliability (050 ndash 070) and low reliability (050 and below)
000 050 Low Reliability
050 070 Moderate Reliability
070 090 High Reliability
090 100 Outstanding
Reliability
Table 43 Reliability Analysis
Based on table 43 there are five constructs directive supportive
participative achievement-oriented and motivation level shown Cronbachrsquos Alpha
values of 0865 0914 0970 0974 and 0883 respectively None of constructs
confirm low reliability The high Cronbachrsquos Alpa values for all establish contain
that they are inwardly uniform That means all element of each establishes are
measuring the identical content creation In the nutshell the higher the Cronbachrsquos
Alpha value of a construct the higher the reliability is of measuring the same
construct
Const
ructs
Sample
Size(n)
No
of Items
Cronbachrsquos
Alpha (a)
Type
Direc 100 5 0865 High Reliability
36
tive
Supp
ortive
100 5 0914 Outstanding
Reliability
Partic
ipative
100 5 0970 Outstanding
Reliability
Achi
evement
100 5 0974 Outstanding
Reliability
Level
of Staff
Motivation
100 10 0883 Outstanding
Reliability
Table 44 Reliability Test
45 CORRELATION MATRIX
Correlation analysis was used to conclude and decide relationships between
two variables measured Toward this end Pearson correlation test was used to
diagnose whether leadership styles and motivation level are relevant to each other
Table 44 presents the correlation matrix results
Table 44 shows the relation of independent variables with motivation level
For finding the relation significant level plt 005 and plt 001were chosen
The value of correlation coefficient r for directive leadership style is 0356
with plt 005 which show a moderate relationship with the level of staff motivation
It is found that the value of correlation coefficient r for supportive leadership
style is 0369 with plt 001 show a strong relationship with the level of staff
motivation
Participative leadership style carry correlation coefficient value r of 035 2
with plt 005 which show a moderate relationship with the level of staff motivation
For achievement oriented leadership style the coefficient valuer is 0430
with plt 001 which show a strong relationship with the level of staff motivation
37
Correlation is significant at the 001 level (1-tailed)
Correlation is significant at the 005 level (1-tailed)
Constructs Directive Supportive Participative Achievement Motivation
() () () ()
Directive 1 0691 0717 0799 0356
0000 0000 0000 0012
() () ()
Supportive 1 0877 0676 0369
0000 0000 0009
() ()
Participative 1 0736 0352
0000 0012
()
Achievemen
t
1 0430
0022
Motivation 1
Table 45 Correlation between leadership styles and the level of staff
motivation
46 REGRESSION ANALYSIS
In this study multiple regression analysis was applied Each variable from
factor scores were used in the analysis Table 45 shows the results of multiple
regression analysis of the research The findings showed that leadership styles were
not significant and negatively correlate with level of motivation of staff The R2 =
38
0184 indicates that 1840 of the variance in variable level of motivation of the
staff (dependent variable) can be explained by leadership styles
Beta coefficient the achievement oriented has the highest B β =0225
followed by supportive leadership style β = 0111 directive β =0024 and the lowest
is participative leadership style is β = - 0003That means one unit increase in
directive leadership style will lead to 0024 increase in the level of motivation for
supportive leadership style one unit increase will lead to 00111 increase in the level
of motivation one unit increase in participative will lead to -0003 change in the
level of motivation of staff and one unit increase in achievement oriented will lead
to 0225 increase to the level of motivation of staff The findings explain that the
components of the leadership styles do not explain the level of motivation of the
staff
Instruction
R2=0184
Adjusted R2=0103 F= 2499 p lt 005
Dependent Variable Level of staff Motivation
Unstandardised
Coefficients
Standardise
d
Coefficient
Model B Std Error Beta t Sig
(Constant) 2268 0446 5430 0000
Total Score Directive 0024 0186 0031 0144 0984
Total Score Supportive 0101 0177 0161 0691 0585
Total Score Participative -0003 0191 -0055 -0020 1082
Total Score Achievement 0225 0170 0312 1456 0210
39
Table 46 Multiple Regression Analysis (n=50)
40
Chapter 5
CONCLUSION AND RECOMMENDATION
51 INTRODUCTION
This chapter target to discuss the outcome shown in the previous chapters by
setting against them with those finding principles and earlier investigation in the
common field Moreover the investigationrsquos confines and recommendations for the
future research and practice are shown in this chapter
52 DISCUSSION OF FINDING
The objectives of this investigation were to determine the relationship
between leadership style and motivation level It is a study of Apple Incorporation
The outcome of this investigation gives that the leadership styles are supported to the
level of staff motivation The independents variables had correlation with the level of
the staff motivation that is illustrated in Table 42 in the preceding chapter
Based on the analysis of the research (Sample the leadership styles of the
manager of the Apple Incorporation) is significant with the leadership style which
has been practiced by Chief Executive Officer of Apple Incorporation in the District
41
of Johor Bahru Johor James Liow 1992) Analysis from the research found that the
most dominant leadership is achievement oriented followed by supportive directive
participative and achievement oriented
In discussing the results the researchers prefer to discuss each hypothesis
separately in order to get an accurate and complete perceptive of the relationship
between leadership style and motivation level
The results revealed that the respondents perceived the all four leadership
styles of the manager have relation with their level of motivation towards their jobs
Furthermore the results revealed that there is significant relationship between
leadership style and motivation level
What is remarkable here is that this findings correlates strongly with the
arguments that say that relationship between leadership style and motivation level
can be both influential and no influential with staffrsquos motivation and his or her
leadership styles depends on his or her choice of the style that suits the situation or
the company
For example the researchers of University Malaya claimed that the
leadership styles of leader had relationship with staffrsquos motivation but depending on
their jobs according to the job description and the organizational chart that informs
employees what when and how tasks should be done
53 LIMITATION OF STUDY
One of the limitations in research includes lack of adequate information on a
particular subject Research equipments are very hard or expensive to acquire leading
to formulation mere assumptions Another hindrance is poor or inaccessibility to the
region of study
Some of the limitations of doing a research include access of information
availability of enough resources and time management The availability of experts in
42
editing and guidance may also be minimal where support from friends or
organisation may not be enough
The limitations of the study are those characteristics of design or
methodology that impacted or influenced the application or interpretation of the
results of your study They are the constraints on generalizability and utility of
findings that are the result of the ways in which you chose to design the study andor
the method used to establish internal and external validity
Another limitation related to building the evidence about ldquosurvival of
consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin
spiritrdquo Not knowing all of your extended family members limits your ability to
verify statements communicated by the Medium When information related to a
discarnate is not verified this result could be related to the sitterrsquos limitations but it
may also be related to the Medium These challenges however highlight the
limitations of spirit communication and in general further highlights the complexity
of studying the ldquoA study of Apple Incorporationrdquo
Limitations in research methods vary depending on the type of method used
and how it was conducted They include language barriers you might want to do a
research on something that is in a language which you do not understand and the
production of a translator is not available You might also be short of the research
materials and others are not immediately available among others
Limitations are influences that the researcher cannot control They are the
shortcomings conditions or influences that cannot be controlled by the researcher
that place restrictions on your methodology and conclusions Any limitations that
might influence the results should be mentioned
54 SUGGESTIONS FOR FUTURE RESEARCH
From this research the researcher recommends a several means that could be
taken to improve staffrsquos motivation by concentrating on leadership styles
43
According to Marketing minds (2012) Apple Inc uses the Apple brand to
compete across several highly competitive markets including the personal computer
industry with its Macintosh line of computerslaptops and related software the
consumer electronics industry with products such as the iPod digital music
distribution through iTunes Music Store the smart phone market with the Apple
iPhone magazine book games and applications publishing via the AppsStore for
iPhone and the iPad tablet computing device and movie and TV content distribution
with Apple TV The company is also establishing a very strong marketing presence
relative to the rival (Google) in the advertising market via its business Apps and iAd
network Steve Jobs the co-Founder of Apple described the company as being a
mobile devices company largest in the world as their revenues are bigger than
Nokia Samsung or Sonys mobile devices business
The story started two months ago when Google released its first smart phone
This new smart phone made by a Taiwanese company called HTC and the phone
called Nexus One After three weeks Apple Company said is going to sue the
manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC
The company which has been releasing iPhone since 2007 believes that HTC
illegally used 20 patents of Apple These patents are related to user interface
architecture and hardware of iPhone Apple Company filed a lawsuit in US District
Court in Delaware and an objection presented to the International Trade Commission
in USA too
In response to these accusations made by Apple Company against HTC
company The HTC denied Applersquos allegations and declared to fight the suit In other
response HTC said it has been making phones for a far longer time than Apple
including a touch screen device called the XDA that predates the iPhone by about 5
years
Implications
The implications here appear to be that HTCrsquos technological primary somehow goes
against Applersquos claims that the company violated 20 of its patents And while itrsquos
certainly possible that that might be the case itrsquos hard to accept that argument
without a list of patents to back it up
Patents
44
Here some of the patents that Apple Company accusing HTC Company used them
for its new Nexus phone manufactured for Google They are Multi-touch Screen
Multifinger gestures device integration and multitasking accelerometer patents
What is Android Android is a software installed in the mobile devices that includes
an operating system middleware and key applications The Android SDK provides
the tools and APIs necessary to begin developing applications on the Android
platform using the Java programming language
Terminology
Today in the market consumer have a lot of options for every product
whether it be an IT product or Home PCs or consumer durables or a FMCG product
This study may be helpful for company to know about the factors affecting the
consumer behavior and patterns of the consumer It may also be helpful to know the
specific requirement of customer so that the customer can be easily satisfied
Moreover this study helps to know the buying habits and patterns of customer The
study will help the company to understand the relationship that a consumer have with
their Apple product It will help to ascertain the reason which makes the undisputed
leader in almost every segment in which they operate
All Apple Professional Development facilitators are educators themselves
That gives them a unique view they know whatrsquos important in the classroom so they
can ensure that you learn about your Apple products and how they can best serve you
and your students We have created workshops in the following categories
These curriculum-focused workshops help teachers apply their skills with
Apple products to specific areas and disciplines to produce effective personal
learning for their students
Focused on technology skills these foundational workshops help teachers
become confident and comfortable integrating Apple products into their teaching
strategies
These workshops for school leaders and Education decision-makers focus on
issues important to success such as visioning and planning
Our research investigated the role of social norms in an extended theory of
planned behavior (TPB) in the explanation of prostatecolorectal cancer screening
(CS) intention and the prediction of CS uptake among men
45
Apple is well known for giving its customers things that they need but didnt
know they needed until the product shipped In that spirit Apple is in a unique
position to make further gains with that philosophy especially as other companies
pull back reduce RampD or get out of some markets completely
I written before about how Apples financial position gives it a unique
competitive advantage over the competition That discussion pointed to how Apple
can pay cash for components get to the front of supplier delivery schedules then
through volume drive prices down putting extreme price pressure on the
competition while they develop the next generation with RampD dollars
Even as Apple does this they are mindful of their brand Selling cheap
products doesnt sit well with Apple and they definitely dont want to undercut or
cannibalize other product lines
So if one asks the question about what Apple can deliver in a time when
customers are watching every penny its silly to envision a cheaper stripped down
version of a product thats already doing well Instead as Apple ponders how to
deliver new products to cost conscious customers the company tends to think about
holes in the market that can be exploited with their technology -- but which dont
undercut current products
There are other considerations as well For example the iPod touch doesnt
have a camera or an FM radio Other than the CPU it doesnt radiate and can
therefore be used in corporate or government environments that would otherwise
forbid a device that could be a security concern Our fantasies often neglect to
consider such things Because people expect to use their iPhone anywhere that
device has a different set of design constraints
Availability of multi-modal logistics services has been introduced and
occupational safety and health management system elaborated The DTPB can
provide a useful framework for evaluating interventions to increase logisticians
motivations to safety performance The overriding aim of this study was to design
and pilot test a questionnaire for subsequent use in a large-scale survey This study
describes the early stages of a research questionnaire development and a pilot study
The main results of this pilot study that the questionnaire proved to be reliable and
the analysis although preliminary provided strong support for the predictive power
of the DTPB The evaluation led to minor changes in the questionnaire Currently
46
the relevant literature surrounding the DTPB reveals a lack of research that utilizes
empirically validated theories in the field of logistics safety There is therefore a need
to consider more practical issues that emerge when applying the theory As is often
the case with the DTPB questionnaire the participants thought the questionnaire was
rather long This is important given that lengthy questionnaires can impact on data
quality through reduced completion rates due to factors such as lowered participant
motivation The length of the questionnaire could be accommodated thereby
encouraging participation Another comment levied at the DTPB questionnaire is that
it appears rather repetitive Indeed responses received in the present context included
wersquove answered that already Alternatively it may be better to group the outcomes
and behavioural belief statements and address the issue of similarity
Although the key purpose of this study was to develop and pilot a
questionnaire and not to generalize its findings it is of interest to note that the
occupational doctors advice has significant relationship to safety performance One
possible reason is that occupational safety and health information is not easily
available thereby increasing the reliance of the workers on the occupational doctors
advice This finding together with the significant influence of peer culture within the
DTPB framework would seem to strengthen the view that increasing exposure of
logisticians to occupational safety and health may encourage more positive
subjective norms and implies that contact with occupational doctors may encourage
the logisticians to work safely
Deeper interpretation suggests that peers causal attributions regarding safety
performance in their workplace may exert a comparatively strong influence over
logisticians991257 safety It also adds weight to the suggestion that occupational safety
and health training should form part of the logistics company991257s annual training plan
and as such supports the view that occupational safety and health intervention
programmes are required
He findings from questionnaire pilot test seem to corroborate previous
research by suggesting that subjective norms is a key issue to be addressed in any
occupational safety and programme as is the case of the logistics sector The result is
in line with the results reported by Hamilton and White Paris and Van den Broucke
and Fogarty and Shaw who found subjective norms to be important in affecting
adoption of a system As such it would seem that efforts should be made to enhance
knowledge and in particular to highlight the benefits of safety performance for both
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
32
Design of minimum maximum mean and standard deviation of each item
can be refer rend to the table 42 below Based on the table it reveals that the
minimum value for the directive leadership style is 1 and maximum is 5 In term of
mean and standard deviation of the directive leadership style are 257 413 1144
and 1336 respectively
For supportive leadership style the minimum mean will be 334 and the
highest are 444 For standard deviation is 0991 and 1386 respectively
For minimum value for participative leadership style will be 1 and the
maximum is 5 in addition to that the mean and standard deviation of the variable is
between 367 to 444 and 367 and 1040 and 1264 respectively
The achievement oriented leadership style the mean and standard deviation
of the variable is between 349 to 413 and 1021 to 1165
For motivation achievement based on individual perception the minimum
values of variable range from 1 to 2 and the maximum variable is 5 Mean and
standard deviation of the variable is between 253 to 459 and 0906 to 1335
Variableconstruct Mean Std Deviation
Directive 358 1145
1 He has the final word in the office
matters
373 1336
2 He emphasizes that all rules and
regulations
257 1144
3 He give clear explanations of what is
expected of other
365 1224
4 He give subordinates explicit
instructions for how to do their work
413 1246
5 He show interest in subordinatesrsquo
personal concerns
382 1306
Supportive 383 1190
1 He often mingle with the staff 373 1386
2 He often spent time as necessary to 444 0991
33
hear complaint from staff
3 Providing guidance without pressure
is the
key to being a good leader
362 1259
4 As a rule leaders should allow
subordinates
to appraise their own work
334 1072
5 Leaders should give subordinates
complete
freedom to solve problems on their own
401 1240
Participative 408 1110
1 He is very responsive and easy to be
invited to discuss
367 1264
2 He easily understood 413 1105
3 When things go wrong and he need to
create a strategy to keep a project or process
running on schedule he call a meeting to get his
employees advice
433 1046
4 To get information out He send it by
email memos or voice mail very rarely is a
meeting called His employees are then
expected to act upon the information
384 1040
5 He want to create an environment
where the employees take ownership of the
project I allow them to participate in the
decision making process
444 1096
Achievement Oriented 387 1103
1 He determines the duties of staff 391 1113
2 He describes the conditions and tasks
and clearly what is expected
349 1021
3 He explain the level of performance 382 1165
34
that is expected of subordinates
4 He give vague explanations of what is
expected of subordinates on the job
413 1107
5 He consistently set challenging goals
for subordinates to attain
401 1110
Motivation Level 345 1178
1 1 I feel annoyed when thinking about
the things I would like to do new work
459 0906
2 I am ambitious in my career 288 1233
3 I am energized when
people count on me for ideas
439 0947
4 When involved in group projects my
team membersrsquo problems are my problems
301 1211
5 I find pleasure in recognizing and
celebrating the accomplishments of others
290 1125
6 As a practice I ask people
challenging questions when we are working on
projects together
301 1211
7 I take delight in complimenting
people I work with when progress is made
411 1190
8 I find it easy to be the cheerleader for
others when times are good and when times are
bad
382 1179
9 Team accomplishment is more
important to me than my own personal
accomplishments
321 1327
10 When involved in group projects I
am inclined to let my ideas be known
253 1335
Table 42 leadership style
35
44 RELIABILITY ANALYSIS
According to Hinton (2004) recommended four cut-off points for steadiness
which includes outstanding reliability (090 and above) high reliability (070 ndash 090)
moderate reliability (050 ndash 070) and low reliability (050 and below)
000 050 Low Reliability
050 070 Moderate Reliability
070 090 High Reliability
090 100 Outstanding
Reliability
Table 43 Reliability Analysis
Based on table 43 there are five constructs directive supportive
participative achievement-oriented and motivation level shown Cronbachrsquos Alpha
values of 0865 0914 0970 0974 and 0883 respectively None of constructs
confirm low reliability The high Cronbachrsquos Alpa values for all establish contain
that they are inwardly uniform That means all element of each establishes are
measuring the identical content creation In the nutshell the higher the Cronbachrsquos
Alpha value of a construct the higher the reliability is of measuring the same
construct
Const
ructs
Sample
Size(n)
No
of Items
Cronbachrsquos
Alpha (a)
Type
Direc 100 5 0865 High Reliability
36
tive
Supp
ortive
100 5 0914 Outstanding
Reliability
Partic
ipative
100 5 0970 Outstanding
Reliability
Achi
evement
100 5 0974 Outstanding
Reliability
Level
of Staff
Motivation
100 10 0883 Outstanding
Reliability
Table 44 Reliability Test
45 CORRELATION MATRIX
Correlation analysis was used to conclude and decide relationships between
two variables measured Toward this end Pearson correlation test was used to
diagnose whether leadership styles and motivation level are relevant to each other
Table 44 presents the correlation matrix results
Table 44 shows the relation of independent variables with motivation level
For finding the relation significant level plt 005 and plt 001were chosen
The value of correlation coefficient r for directive leadership style is 0356
with plt 005 which show a moderate relationship with the level of staff motivation
It is found that the value of correlation coefficient r for supportive leadership
style is 0369 with plt 001 show a strong relationship with the level of staff
motivation
Participative leadership style carry correlation coefficient value r of 035 2
with plt 005 which show a moderate relationship with the level of staff motivation
For achievement oriented leadership style the coefficient valuer is 0430
with plt 001 which show a strong relationship with the level of staff motivation
37
Correlation is significant at the 001 level (1-tailed)
Correlation is significant at the 005 level (1-tailed)
Constructs Directive Supportive Participative Achievement Motivation
() () () ()
Directive 1 0691 0717 0799 0356
0000 0000 0000 0012
() () ()
Supportive 1 0877 0676 0369
0000 0000 0009
() ()
Participative 1 0736 0352
0000 0012
()
Achievemen
t
1 0430
0022
Motivation 1
Table 45 Correlation between leadership styles and the level of staff
motivation
46 REGRESSION ANALYSIS
In this study multiple regression analysis was applied Each variable from
factor scores were used in the analysis Table 45 shows the results of multiple
regression analysis of the research The findings showed that leadership styles were
not significant and negatively correlate with level of motivation of staff The R2 =
38
0184 indicates that 1840 of the variance in variable level of motivation of the
staff (dependent variable) can be explained by leadership styles
Beta coefficient the achievement oriented has the highest B β =0225
followed by supportive leadership style β = 0111 directive β =0024 and the lowest
is participative leadership style is β = - 0003That means one unit increase in
directive leadership style will lead to 0024 increase in the level of motivation for
supportive leadership style one unit increase will lead to 00111 increase in the level
of motivation one unit increase in participative will lead to -0003 change in the
level of motivation of staff and one unit increase in achievement oriented will lead
to 0225 increase to the level of motivation of staff The findings explain that the
components of the leadership styles do not explain the level of motivation of the
staff
Instruction
R2=0184
Adjusted R2=0103 F= 2499 p lt 005
Dependent Variable Level of staff Motivation
Unstandardised
Coefficients
Standardise
d
Coefficient
Model B Std Error Beta t Sig
(Constant) 2268 0446 5430 0000
Total Score Directive 0024 0186 0031 0144 0984
Total Score Supportive 0101 0177 0161 0691 0585
Total Score Participative -0003 0191 -0055 -0020 1082
Total Score Achievement 0225 0170 0312 1456 0210
39
Table 46 Multiple Regression Analysis (n=50)
40
Chapter 5
CONCLUSION AND RECOMMENDATION
51 INTRODUCTION
This chapter target to discuss the outcome shown in the previous chapters by
setting against them with those finding principles and earlier investigation in the
common field Moreover the investigationrsquos confines and recommendations for the
future research and practice are shown in this chapter
52 DISCUSSION OF FINDING
The objectives of this investigation were to determine the relationship
between leadership style and motivation level It is a study of Apple Incorporation
The outcome of this investigation gives that the leadership styles are supported to the
level of staff motivation The independents variables had correlation with the level of
the staff motivation that is illustrated in Table 42 in the preceding chapter
Based on the analysis of the research (Sample the leadership styles of the
manager of the Apple Incorporation) is significant with the leadership style which
has been practiced by Chief Executive Officer of Apple Incorporation in the District
41
of Johor Bahru Johor James Liow 1992) Analysis from the research found that the
most dominant leadership is achievement oriented followed by supportive directive
participative and achievement oriented
In discussing the results the researchers prefer to discuss each hypothesis
separately in order to get an accurate and complete perceptive of the relationship
between leadership style and motivation level
The results revealed that the respondents perceived the all four leadership
styles of the manager have relation with their level of motivation towards their jobs
Furthermore the results revealed that there is significant relationship between
leadership style and motivation level
What is remarkable here is that this findings correlates strongly with the
arguments that say that relationship between leadership style and motivation level
can be both influential and no influential with staffrsquos motivation and his or her
leadership styles depends on his or her choice of the style that suits the situation or
the company
For example the researchers of University Malaya claimed that the
leadership styles of leader had relationship with staffrsquos motivation but depending on
their jobs according to the job description and the organizational chart that informs
employees what when and how tasks should be done
53 LIMITATION OF STUDY
One of the limitations in research includes lack of adequate information on a
particular subject Research equipments are very hard or expensive to acquire leading
to formulation mere assumptions Another hindrance is poor or inaccessibility to the
region of study
Some of the limitations of doing a research include access of information
availability of enough resources and time management The availability of experts in
42
editing and guidance may also be minimal where support from friends or
organisation may not be enough
The limitations of the study are those characteristics of design or
methodology that impacted or influenced the application or interpretation of the
results of your study They are the constraints on generalizability and utility of
findings that are the result of the ways in which you chose to design the study andor
the method used to establish internal and external validity
Another limitation related to building the evidence about ldquosurvival of
consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin
spiritrdquo Not knowing all of your extended family members limits your ability to
verify statements communicated by the Medium When information related to a
discarnate is not verified this result could be related to the sitterrsquos limitations but it
may also be related to the Medium These challenges however highlight the
limitations of spirit communication and in general further highlights the complexity
of studying the ldquoA study of Apple Incorporationrdquo
Limitations in research methods vary depending on the type of method used
and how it was conducted They include language barriers you might want to do a
research on something that is in a language which you do not understand and the
production of a translator is not available You might also be short of the research
materials and others are not immediately available among others
Limitations are influences that the researcher cannot control They are the
shortcomings conditions or influences that cannot be controlled by the researcher
that place restrictions on your methodology and conclusions Any limitations that
might influence the results should be mentioned
54 SUGGESTIONS FOR FUTURE RESEARCH
From this research the researcher recommends a several means that could be
taken to improve staffrsquos motivation by concentrating on leadership styles
43
According to Marketing minds (2012) Apple Inc uses the Apple brand to
compete across several highly competitive markets including the personal computer
industry with its Macintosh line of computerslaptops and related software the
consumer electronics industry with products such as the iPod digital music
distribution through iTunes Music Store the smart phone market with the Apple
iPhone magazine book games and applications publishing via the AppsStore for
iPhone and the iPad tablet computing device and movie and TV content distribution
with Apple TV The company is also establishing a very strong marketing presence
relative to the rival (Google) in the advertising market via its business Apps and iAd
network Steve Jobs the co-Founder of Apple described the company as being a
mobile devices company largest in the world as their revenues are bigger than
Nokia Samsung or Sonys mobile devices business
The story started two months ago when Google released its first smart phone
This new smart phone made by a Taiwanese company called HTC and the phone
called Nexus One After three weeks Apple Company said is going to sue the
manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC
The company which has been releasing iPhone since 2007 believes that HTC
illegally used 20 patents of Apple These patents are related to user interface
architecture and hardware of iPhone Apple Company filed a lawsuit in US District
Court in Delaware and an objection presented to the International Trade Commission
in USA too
In response to these accusations made by Apple Company against HTC
company The HTC denied Applersquos allegations and declared to fight the suit In other
response HTC said it has been making phones for a far longer time than Apple
including a touch screen device called the XDA that predates the iPhone by about 5
years
Implications
The implications here appear to be that HTCrsquos technological primary somehow goes
against Applersquos claims that the company violated 20 of its patents And while itrsquos
certainly possible that that might be the case itrsquos hard to accept that argument
without a list of patents to back it up
Patents
44
Here some of the patents that Apple Company accusing HTC Company used them
for its new Nexus phone manufactured for Google They are Multi-touch Screen
Multifinger gestures device integration and multitasking accelerometer patents
What is Android Android is a software installed in the mobile devices that includes
an operating system middleware and key applications The Android SDK provides
the tools and APIs necessary to begin developing applications on the Android
platform using the Java programming language
Terminology
Today in the market consumer have a lot of options for every product
whether it be an IT product or Home PCs or consumer durables or a FMCG product
This study may be helpful for company to know about the factors affecting the
consumer behavior and patterns of the consumer It may also be helpful to know the
specific requirement of customer so that the customer can be easily satisfied
Moreover this study helps to know the buying habits and patterns of customer The
study will help the company to understand the relationship that a consumer have with
their Apple product It will help to ascertain the reason which makes the undisputed
leader in almost every segment in which they operate
All Apple Professional Development facilitators are educators themselves
That gives them a unique view they know whatrsquos important in the classroom so they
can ensure that you learn about your Apple products and how they can best serve you
and your students We have created workshops in the following categories
These curriculum-focused workshops help teachers apply their skills with
Apple products to specific areas and disciplines to produce effective personal
learning for their students
Focused on technology skills these foundational workshops help teachers
become confident and comfortable integrating Apple products into their teaching
strategies
These workshops for school leaders and Education decision-makers focus on
issues important to success such as visioning and planning
Our research investigated the role of social norms in an extended theory of
planned behavior (TPB) in the explanation of prostatecolorectal cancer screening
(CS) intention and the prediction of CS uptake among men
45
Apple is well known for giving its customers things that they need but didnt
know they needed until the product shipped In that spirit Apple is in a unique
position to make further gains with that philosophy especially as other companies
pull back reduce RampD or get out of some markets completely
I written before about how Apples financial position gives it a unique
competitive advantage over the competition That discussion pointed to how Apple
can pay cash for components get to the front of supplier delivery schedules then
through volume drive prices down putting extreme price pressure on the
competition while they develop the next generation with RampD dollars
Even as Apple does this they are mindful of their brand Selling cheap
products doesnt sit well with Apple and they definitely dont want to undercut or
cannibalize other product lines
So if one asks the question about what Apple can deliver in a time when
customers are watching every penny its silly to envision a cheaper stripped down
version of a product thats already doing well Instead as Apple ponders how to
deliver new products to cost conscious customers the company tends to think about
holes in the market that can be exploited with their technology -- but which dont
undercut current products
There are other considerations as well For example the iPod touch doesnt
have a camera or an FM radio Other than the CPU it doesnt radiate and can
therefore be used in corporate or government environments that would otherwise
forbid a device that could be a security concern Our fantasies often neglect to
consider such things Because people expect to use their iPhone anywhere that
device has a different set of design constraints
Availability of multi-modal logistics services has been introduced and
occupational safety and health management system elaborated The DTPB can
provide a useful framework for evaluating interventions to increase logisticians
motivations to safety performance The overriding aim of this study was to design
and pilot test a questionnaire for subsequent use in a large-scale survey This study
describes the early stages of a research questionnaire development and a pilot study
The main results of this pilot study that the questionnaire proved to be reliable and
the analysis although preliminary provided strong support for the predictive power
of the DTPB The evaluation led to minor changes in the questionnaire Currently
46
the relevant literature surrounding the DTPB reveals a lack of research that utilizes
empirically validated theories in the field of logistics safety There is therefore a need
to consider more practical issues that emerge when applying the theory As is often
the case with the DTPB questionnaire the participants thought the questionnaire was
rather long This is important given that lengthy questionnaires can impact on data
quality through reduced completion rates due to factors such as lowered participant
motivation The length of the questionnaire could be accommodated thereby
encouraging participation Another comment levied at the DTPB questionnaire is that
it appears rather repetitive Indeed responses received in the present context included
wersquove answered that already Alternatively it may be better to group the outcomes
and behavioural belief statements and address the issue of similarity
Although the key purpose of this study was to develop and pilot a
questionnaire and not to generalize its findings it is of interest to note that the
occupational doctors advice has significant relationship to safety performance One
possible reason is that occupational safety and health information is not easily
available thereby increasing the reliance of the workers on the occupational doctors
advice This finding together with the significant influence of peer culture within the
DTPB framework would seem to strengthen the view that increasing exposure of
logisticians to occupational safety and health may encourage more positive
subjective norms and implies that contact with occupational doctors may encourage
the logisticians to work safely
Deeper interpretation suggests that peers causal attributions regarding safety
performance in their workplace may exert a comparatively strong influence over
logisticians991257 safety It also adds weight to the suggestion that occupational safety
and health training should form part of the logistics company991257s annual training plan
and as such supports the view that occupational safety and health intervention
programmes are required
He findings from questionnaire pilot test seem to corroborate previous
research by suggesting that subjective norms is a key issue to be addressed in any
occupational safety and programme as is the case of the logistics sector The result is
in line with the results reported by Hamilton and White Paris and Van den Broucke
and Fogarty and Shaw who found subjective norms to be important in affecting
adoption of a system As such it would seem that efforts should be made to enhance
knowledge and in particular to highlight the benefits of safety performance for both
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
33
hear complaint from staff
3 Providing guidance without pressure
is the
key to being a good leader
362 1259
4 As a rule leaders should allow
subordinates
to appraise their own work
334 1072
5 Leaders should give subordinates
complete
freedom to solve problems on their own
401 1240
Participative 408 1110
1 He is very responsive and easy to be
invited to discuss
367 1264
2 He easily understood 413 1105
3 When things go wrong and he need to
create a strategy to keep a project or process
running on schedule he call a meeting to get his
employees advice
433 1046
4 To get information out He send it by
email memos or voice mail very rarely is a
meeting called His employees are then
expected to act upon the information
384 1040
5 He want to create an environment
where the employees take ownership of the
project I allow them to participate in the
decision making process
444 1096
Achievement Oriented 387 1103
1 He determines the duties of staff 391 1113
2 He describes the conditions and tasks
and clearly what is expected
349 1021
3 He explain the level of performance 382 1165
34
that is expected of subordinates
4 He give vague explanations of what is
expected of subordinates on the job
413 1107
5 He consistently set challenging goals
for subordinates to attain
401 1110
Motivation Level 345 1178
1 1 I feel annoyed when thinking about
the things I would like to do new work
459 0906
2 I am ambitious in my career 288 1233
3 I am energized when
people count on me for ideas
439 0947
4 When involved in group projects my
team membersrsquo problems are my problems
301 1211
5 I find pleasure in recognizing and
celebrating the accomplishments of others
290 1125
6 As a practice I ask people
challenging questions when we are working on
projects together
301 1211
7 I take delight in complimenting
people I work with when progress is made
411 1190
8 I find it easy to be the cheerleader for
others when times are good and when times are
bad
382 1179
9 Team accomplishment is more
important to me than my own personal
accomplishments
321 1327
10 When involved in group projects I
am inclined to let my ideas be known
253 1335
Table 42 leadership style
35
44 RELIABILITY ANALYSIS
According to Hinton (2004) recommended four cut-off points for steadiness
which includes outstanding reliability (090 and above) high reliability (070 ndash 090)
moderate reliability (050 ndash 070) and low reliability (050 and below)
000 050 Low Reliability
050 070 Moderate Reliability
070 090 High Reliability
090 100 Outstanding
Reliability
Table 43 Reliability Analysis
Based on table 43 there are five constructs directive supportive
participative achievement-oriented and motivation level shown Cronbachrsquos Alpha
values of 0865 0914 0970 0974 and 0883 respectively None of constructs
confirm low reliability The high Cronbachrsquos Alpa values for all establish contain
that they are inwardly uniform That means all element of each establishes are
measuring the identical content creation In the nutshell the higher the Cronbachrsquos
Alpha value of a construct the higher the reliability is of measuring the same
construct
Const
ructs
Sample
Size(n)
No
of Items
Cronbachrsquos
Alpha (a)
Type
Direc 100 5 0865 High Reliability
36
tive
Supp
ortive
100 5 0914 Outstanding
Reliability
Partic
ipative
100 5 0970 Outstanding
Reliability
Achi
evement
100 5 0974 Outstanding
Reliability
Level
of Staff
Motivation
100 10 0883 Outstanding
Reliability
Table 44 Reliability Test
45 CORRELATION MATRIX
Correlation analysis was used to conclude and decide relationships between
two variables measured Toward this end Pearson correlation test was used to
diagnose whether leadership styles and motivation level are relevant to each other
Table 44 presents the correlation matrix results
Table 44 shows the relation of independent variables with motivation level
For finding the relation significant level plt 005 and plt 001were chosen
The value of correlation coefficient r for directive leadership style is 0356
with plt 005 which show a moderate relationship with the level of staff motivation
It is found that the value of correlation coefficient r for supportive leadership
style is 0369 with plt 001 show a strong relationship with the level of staff
motivation
Participative leadership style carry correlation coefficient value r of 035 2
with plt 005 which show a moderate relationship with the level of staff motivation
For achievement oriented leadership style the coefficient valuer is 0430
with plt 001 which show a strong relationship with the level of staff motivation
37
Correlation is significant at the 001 level (1-tailed)
Correlation is significant at the 005 level (1-tailed)
Constructs Directive Supportive Participative Achievement Motivation
() () () ()
Directive 1 0691 0717 0799 0356
0000 0000 0000 0012
() () ()
Supportive 1 0877 0676 0369
0000 0000 0009
() ()
Participative 1 0736 0352
0000 0012
()
Achievemen
t
1 0430
0022
Motivation 1
Table 45 Correlation between leadership styles and the level of staff
motivation
46 REGRESSION ANALYSIS
In this study multiple regression analysis was applied Each variable from
factor scores were used in the analysis Table 45 shows the results of multiple
regression analysis of the research The findings showed that leadership styles were
not significant and negatively correlate with level of motivation of staff The R2 =
38
0184 indicates that 1840 of the variance in variable level of motivation of the
staff (dependent variable) can be explained by leadership styles
Beta coefficient the achievement oriented has the highest B β =0225
followed by supportive leadership style β = 0111 directive β =0024 and the lowest
is participative leadership style is β = - 0003That means one unit increase in
directive leadership style will lead to 0024 increase in the level of motivation for
supportive leadership style one unit increase will lead to 00111 increase in the level
of motivation one unit increase in participative will lead to -0003 change in the
level of motivation of staff and one unit increase in achievement oriented will lead
to 0225 increase to the level of motivation of staff The findings explain that the
components of the leadership styles do not explain the level of motivation of the
staff
Instruction
R2=0184
Adjusted R2=0103 F= 2499 p lt 005
Dependent Variable Level of staff Motivation
Unstandardised
Coefficients
Standardise
d
Coefficient
Model B Std Error Beta t Sig
(Constant) 2268 0446 5430 0000
Total Score Directive 0024 0186 0031 0144 0984
Total Score Supportive 0101 0177 0161 0691 0585
Total Score Participative -0003 0191 -0055 -0020 1082
Total Score Achievement 0225 0170 0312 1456 0210
39
Table 46 Multiple Regression Analysis (n=50)
40
Chapter 5
CONCLUSION AND RECOMMENDATION
51 INTRODUCTION
This chapter target to discuss the outcome shown in the previous chapters by
setting against them with those finding principles and earlier investigation in the
common field Moreover the investigationrsquos confines and recommendations for the
future research and practice are shown in this chapter
52 DISCUSSION OF FINDING
The objectives of this investigation were to determine the relationship
between leadership style and motivation level It is a study of Apple Incorporation
The outcome of this investigation gives that the leadership styles are supported to the
level of staff motivation The independents variables had correlation with the level of
the staff motivation that is illustrated in Table 42 in the preceding chapter
Based on the analysis of the research (Sample the leadership styles of the
manager of the Apple Incorporation) is significant with the leadership style which
has been practiced by Chief Executive Officer of Apple Incorporation in the District
41
of Johor Bahru Johor James Liow 1992) Analysis from the research found that the
most dominant leadership is achievement oriented followed by supportive directive
participative and achievement oriented
In discussing the results the researchers prefer to discuss each hypothesis
separately in order to get an accurate and complete perceptive of the relationship
between leadership style and motivation level
The results revealed that the respondents perceived the all four leadership
styles of the manager have relation with their level of motivation towards their jobs
Furthermore the results revealed that there is significant relationship between
leadership style and motivation level
What is remarkable here is that this findings correlates strongly with the
arguments that say that relationship between leadership style and motivation level
can be both influential and no influential with staffrsquos motivation and his or her
leadership styles depends on his or her choice of the style that suits the situation or
the company
For example the researchers of University Malaya claimed that the
leadership styles of leader had relationship with staffrsquos motivation but depending on
their jobs according to the job description and the organizational chart that informs
employees what when and how tasks should be done
53 LIMITATION OF STUDY
One of the limitations in research includes lack of adequate information on a
particular subject Research equipments are very hard or expensive to acquire leading
to formulation mere assumptions Another hindrance is poor or inaccessibility to the
region of study
Some of the limitations of doing a research include access of information
availability of enough resources and time management The availability of experts in
42
editing and guidance may also be minimal where support from friends or
organisation may not be enough
The limitations of the study are those characteristics of design or
methodology that impacted or influenced the application or interpretation of the
results of your study They are the constraints on generalizability and utility of
findings that are the result of the ways in which you chose to design the study andor
the method used to establish internal and external validity
Another limitation related to building the evidence about ldquosurvival of
consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin
spiritrdquo Not knowing all of your extended family members limits your ability to
verify statements communicated by the Medium When information related to a
discarnate is not verified this result could be related to the sitterrsquos limitations but it
may also be related to the Medium These challenges however highlight the
limitations of spirit communication and in general further highlights the complexity
of studying the ldquoA study of Apple Incorporationrdquo
Limitations in research methods vary depending on the type of method used
and how it was conducted They include language barriers you might want to do a
research on something that is in a language which you do not understand and the
production of a translator is not available You might also be short of the research
materials and others are not immediately available among others
Limitations are influences that the researcher cannot control They are the
shortcomings conditions or influences that cannot be controlled by the researcher
that place restrictions on your methodology and conclusions Any limitations that
might influence the results should be mentioned
54 SUGGESTIONS FOR FUTURE RESEARCH
From this research the researcher recommends a several means that could be
taken to improve staffrsquos motivation by concentrating on leadership styles
43
According to Marketing minds (2012) Apple Inc uses the Apple brand to
compete across several highly competitive markets including the personal computer
industry with its Macintosh line of computerslaptops and related software the
consumer electronics industry with products such as the iPod digital music
distribution through iTunes Music Store the smart phone market with the Apple
iPhone magazine book games and applications publishing via the AppsStore for
iPhone and the iPad tablet computing device and movie and TV content distribution
with Apple TV The company is also establishing a very strong marketing presence
relative to the rival (Google) in the advertising market via its business Apps and iAd
network Steve Jobs the co-Founder of Apple described the company as being a
mobile devices company largest in the world as their revenues are bigger than
Nokia Samsung or Sonys mobile devices business
The story started two months ago when Google released its first smart phone
This new smart phone made by a Taiwanese company called HTC and the phone
called Nexus One After three weeks Apple Company said is going to sue the
manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC
The company which has been releasing iPhone since 2007 believes that HTC
illegally used 20 patents of Apple These patents are related to user interface
architecture and hardware of iPhone Apple Company filed a lawsuit in US District
Court in Delaware and an objection presented to the International Trade Commission
in USA too
In response to these accusations made by Apple Company against HTC
company The HTC denied Applersquos allegations and declared to fight the suit In other
response HTC said it has been making phones for a far longer time than Apple
including a touch screen device called the XDA that predates the iPhone by about 5
years
Implications
The implications here appear to be that HTCrsquos technological primary somehow goes
against Applersquos claims that the company violated 20 of its patents And while itrsquos
certainly possible that that might be the case itrsquos hard to accept that argument
without a list of patents to back it up
Patents
44
Here some of the patents that Apple Company accusing HTC Company used them
for its new Nexus phone manufactured for Google They are Multi-touch Screen
Multifinger gestures device integration and multitasking accelerometer patents
What is Android Android is a software installed in the mobile devices that includes
an operating system middleware and key applications The Android SDK provides
the tools and APIs necessary to begin developing applications on the Android
platform using the Java programming language
Terminology
Today in the market consumer have a lot of options for every product
whether it be an IT product or Home PCs or consumer durables or a FMCG product
This study may be helpful for company to know about the factors affecting the
consumer behavior and patterns of the consumer It may also be helpful to know the
specific requirement of customer so that the customer can be easily satisfied
Moreover this study helps to know the buying habits and patterns of customer The
study will help the company to understand the relationship that a consumer have with
their Apple product It will help to ascertain the reason which makes the undisputed
leader in almost every segment in which they operate
All Apple Professional Development facilitators are educators themselves
That gives them a unique view they know whatrsquos important in the classroom so they
can ensure that you learn about your Apple products and how they can best serve you
and your students We have created workshops in the following categories
These curriculum-focused workshops help teachers apply their skills with
Apple products to specific areas and disciplines to produce effective personal
learning for their students
Focused on technology skills these foundational workshops help teachers
become confident and comfortable integrating Apple products into their teaching
strategies
These workshops for school leaders and Education decision-makers focus on
issues important to success such as visioning and planning
Our research investigated the role of social norms in an extended theory of
planned behavior (TPB) in the explanation of prostatecolorectal cancer screening
(CS) intention and the prediction of CS uptake among men
45
Apple is well known for giving its customers things that they need but didnt
know they needed until the product shipped In that spirit Apple is in a unique
position to make further gains with that philosophy especially as other companies
pull back reduce RampD or get out of some markets completely
I written before about how Apples financial position gives it a unique
competitive advantage over the competition That discussion pointed to how Apple
can pay cash for components get to the front of supplier delivery schedules then
through volume drive prices down putting extreme price pressure on the
competition while they develop the next generation with RampD dollars
Even as Apple does this they are mindful of their brand Selling cheap
products doesnt sit well with Apple and they definitely dont want to undercut or
cannibalize other product lines
So if one asks the question about what Apple can deliver in a time when
customers are watching every penny its silly to envision a cheaper stripped down
version of a product thats already doing well Instead as Apple ponders how to
deliver new products to cost conscious customers the company tends to think about
holes in the market that can be exploited with their technology -- but which dont
undercut current products
There are other considerations as well For example the iPod touch doesnt
have a camera or an FM radio Other than the CPU it doesnt radiate and can
therefore be used in corporate or government environments that would otherwise
forbid a device that could be a security concern Our fantasies often neglect to
consider such things Because people expect to use their iPhone anywhere that
device has a different set of design constraints
Availability of multi-modal logistics services has been introduced and
occupational safety and health management system elaborated The DTPB can
provide a useful framework for evaluating interventions to increase logisticians
motivations to safety performance The overriding aim of this study was to design
and pilot test a questionnaire for subsequent use in a large-scale survey This study
describes the early stages of a research questionnaire development and a pilot study
The main results of this pilot study that the questionnaire proved to be reliable and
the analysis although preliminary provided strong support for the predictive power
of the DTPB The evaluation led to minor changes in the questionnaire Currently
46
the relevant literature surrounding the DTPB reveals a lack of research that utilizes
empirically validated theories in the field of logistics safety There is therefore a need
to consider more practical issues that emerge when applying the theory As is often
the case with the DTPB questionnaire the participants thought the questionnaire was
rather long This is important given that lengthy questionnaires can impact on data
quality through reduced completion rates due to factors such as lowered participant
motivation The length of the questionnaire could be accommodated thereby
encouraging participation Another comment levied at the DTPB questionnaire is that
it appears rather repetitive Indeed responses received in the present context included
wersquove answered that already Alternatively it may be better to group the outcomes
and behavioural belief statements and address the issue of similarity
Although the key purpose of this study was to develop and pilot a
questionnaire and not to generalize its findings it is of interest to note that the
occupational doctors advice has significant relationship to safety performance One
possible reason is that occupational safety and health information is not easily
available thereby increasing the reliance of the workers on the occupational doctors
advice This finding together with the significant influence of peer culture within the
DTPB framework would seem to strengthen the view that increasing exposure of
logisticians to occupational safety and health may encourage more positive
subjective norms and implies that contact with occupational doctors may encourage
the logisticians to work safely
Deeper interpretation suggests that peers causal attributions regarding safety
performance in their workplace may exert a comparatively strong influence over
logisticians991257 safety It also adds weight to the suggestion that occupational safety
and health training should form part of the logistics company991257s annual training plan
and as such supports the view that occupational safety and health intervention
programmes are required
He findings from questionnaire pilot test seem to corroborate previous
research by suggesting that subjective norms is a key issue to be addressed in any
occupational safety and programme as is the case of the logistics sector The result is
in line with the results reported by Hamilton and White Paris and Van den Broucke
and Fogarty and Shaw who found subjective norms to be important in affecting
adoption of a system As such it would seem that efforts should be made to enhance
knowledge and in particular to highlight the benefits of safety performance for both
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
34
that is expected of subordinates
4 He give vague explanations of what is
expected of subordinates on the job
413 1107
5 He consistently set challenging goals
for subordinates to attain
401 1110
Motivation Level 345 1178
1 1 I feel annoyed when thinking about
the things I would like to do new work
459 0906
2 I am ambitious in my career 288 1233
3 I am energized when
people count on me for ideas
439 0947
4 When involved in group projects my
team membersrsquo problems are my problems
301 1211
5 I find pleasure in recognizing and
celebrating the accomplishments of others
290 1125
6 As a practice I ask people
challenging questions when we are working on
projects together
301 1211
7 I take delight in complimenting
people I work with when progress is made
411 1190
8 I find it easy to be the cheerleader for
others when times are good and when times are
bad
382 1179
9 Team accomplishment is more
important to me than my own personal
accomplishments
321 1327
10 When involved in group projects I
am inclined to let my ideas be known
253 1335
Table 42 leadership style
35
44 RELIABILITY ANALYSIS
According to Hinton (2004) recommended four cut-off points for steadiness
which includes outstanding reliability (090 and above) high reliability (070 ndash 090)
moderate reliability (050 ndash 070) and low reliability (050 and below)
000 050 Low Reliability
050 070 Moderate Reliability
070 090 High Reliability
090 100 Outstanding
Reliability
Table 43 Reliability Analysis
Based on table 43 there are five constructs directive supportive
participative achievement-oriented and motivation level shown Cronbachrsquos Alpha
values of 0865 0914 0970 0974 and 0883 respectively None of constructs
confirm low reliability The high Cronbachrsquos Alpa values for all establish contain
that they are inwardly uniform That means all element of each establishes are
measuring the identical content creation In the nutshell the higher the Cronbachrsquos
Alpha value of a construct the higher the reliability is of measuring the same
construct
Const
ructs
Sample
Size(n)
No
of Items
Cronbachrsquos
Alpha (a)
Type
Direc 100 5 0865 High Reliability
36
tive
Supp
ortive
100 5 0914 Outstanding
Reliability
Partic
ipative
100 5 0970 Outstanding
Reliability
Achi
evement
100 5 0974 Outstanding
Reliability
Level
of Staff
Motivation
100 10 0883 Outstanding
Reliability
Table 44 Reliability Test
45 CORRELATION MATRIX
Correlation analysis was used to conclude and decide relationships between
two variables measured Toward this end Pearson correlation test was used to
diagnose whether leadership styles and motivation level are relevant to each other
Table 44 presents the correlation matrix results
Table 44 shows the relation of independent variables with motivation level
For finding the relation significant level plt 005 and plt 001were chosen
The value of correlation coefficient r for directive leadership style is 0356
with plt 005 which show a moderate relationship with the level of staff motivation
It is found that the value of correlation coefficient r for supportive leadership
style is 0369 with plt 001 show a strong relationship with the level of staff
motivation
Participative leadership style carry correlation coefficient value r of 035 2
with plt 005 which show a moderate relationship with the level of staff motivation
For achievement oriented leadership style the coefficient valuer is 0430
with plt 001 which show a strong relationship with the level of staff motivation
37
Correlation is significant at the 001 level (1-tailed)
Correlation is significant at the 005 level (1-tailed)
Constructs Directive Supportive Participative Achievement Motivation
() () () ()
Directive 1 0691 0717 0799 0356
0000 0000 0000 0012
() () ()
Supportive 1 0877 0676 0369
0000 0000 0009
() ()
Participative 1 0736 0352
0000 0012
()
Achievemen
t
1 0430
0022
Motivation 1
Table 45 Correlation between leadership styles and the level of staff
motivation
46 REGRESSION ANALYSIS
In this study multiple regression analysis was applied Each variable from
factor scores were used in the analysis Table 45 shows the results of multiple
regression analysis of the research The findings showed that leadership styles were
not significant and negatively correlate with level of motivation of staff The R2 =
38
0184 indicates that 1840 of the variance in variable level of motivation of the
staff (dependent variable) can be explained by leadership styles
Beta coefficient the achievement oriented has the highest B β =0225
followed by supportive leadership style β = 0111 directive β =0024 and the lowest
is participative leadership style is β = - 0003That means one unit increase in
directive leadership style will lead to 0024 increase in the level of motivation for
supportive leadership style one unit increase will lead to 00111 increase in the level
of motivation one unit increase in participative will lead to -0003 change in the
level of motivation of staff and one unit increase in achievement oriented will lead
to 0225 increase to the level of motivation of staff The findings explain that the
components of the leadership styles do not explain the level of motivation of the
staff
Instruction
R2=0184
Adjusted R2=0103 F= 2499 p lt 005
Dependent Variable Level of staff Motivation
Unstandardised
Coefficients
Standardise
d
Coefficient
Model B Std Error Beta t Sig
(Constant) 2268 0446 5430 0000
Total Score Directive 0024 0186 0031 0144 0984
Total Score Supportive 0101 0177 0161 0691 0585
Total Score Participative -0003 0191 -0055 -0020 1082
Total Score Achievement 0225 0170 0312 1456 0210
39
Table 46 Multiple Regression Analysis (n=50)
40
Chapter 5
CONCLUSION AND RECOMMENDATION
51 INTRODUCTION
This chapter target to discuss the outcome shown in the previous chapters by
setting against them with those finding principles and earlier investigation in the
common field Moreover the investigationrsquos confines and recommendations for the
future research and practice are shown in this chapter
52 DISCUSSION OF FINDING
The objectives of this investigation were to determine the relationship
between leadership style and motivation level It is a study of Apple Incorporation
The outcome of this investigation gives that the leadership styles are supported to the
level of staff motivation The independents variables had correlation with the level of
the staff motivation that is illustrated in Table 42 in the preceding chapter
Based on the analysis of the research (Sample the leadership styles of the
manager of the Apple Incorporation) is significant with the leadership style which
has been practiced by Chief Executive Officer of Apple Incorporation in the District
41
of Johor Bahru Johor James Liow 1992) Analysis from the research found that the
most dominant leadership is achievement oriented followed by supportive directive
participative and achievement oriented
In discussing the results the researchers prefer to discuss each hypothesis
separately in order to get an accurate and complete perceptive of the relationship
between leadership style and motivation level
The results revealed that the respondents perceived the all four leadership
styles of the manager have relation with their level of motivation towards their jobs
Furthermore the results revealed that there is significant relationship between
leadership style and motivation level
What is remarkable here is that this findings correlates strongly with the
arguments that say that relationship between leadership style and motivation level
can be both influential and no influential with staffrsquos motivation and his or her
leadership styles depends on his or her choice of the style that suits the situation or
the company
For example the researchers of University Malaya claimed that the
leadership styles of leader had relationship with staffrsquos motivation but depending on
their jobs according to the job description and the organizational chart that informs
employees what when and how tasks should be done
53 LIMITATION OF STUDY
One of the limitations in research includes lack of adequate information on a
particular subject Research equipments are very hard or expensive to acquire leading
to formulation mere assumptions Another hindrance is poor or inaccessibility to the
region of study
Some of the limitations of doing a research include access of information
availability of enough resources and time management The availability of experts in
42
editing and guidance may also be minimal where support from friends or
organisation may not be enough
The limitations of the study are those characteristics of design or
methodology that impacted or influenced the application or interpretation of the
results of your study They are the constraints on generalizability and utility of
findings that are the result of the ways in which you chose to design the study andor
the method used to establish internal and external validity
Another limitation related to building the evidence about ldquosurvival of
consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin
spiritrdquo Not knowing all of your extended family members limits your ability to
verify statements communicated by the Medium When information related to a
discarnate is not verified this result could be related to the sitterrsquos limitations but it
may also be related to the Medium These challenges however highlight the
limitations of spirit communication and in general further highlights the complexity
of studying the ldquoA study of Apple Incorporationrdquo
Limitations in research methods vary depending on the type of method used
and how it was conducted They include language barriers you might want to do a
research on something that is in a language which you do not understand and the
production of a translator is not available You might also be short of the research
materials and others are not immediately available among others
Limitations are influences that the researcher cannot control They are the
shortcomings conditions or influences that cannot be controlled by the researcher
that place restrictions on your methodology and conclusions Any limitations that
might influence the results should be mentioned
54 SUGGESTIONS FOR FUTURE RESEARCH
From this research the researcher recommends a several means that could be
taken to improve staffrsquos motivation by concentrating on leadership styles
43
According to Marketing minds (2012) Apple Inc uses the Apple brand to
compete across several highly competitive markets including the personal computer
industry with its Macintosh line of computerslaptops and related software the
consumer electronics industry with products such as the iPod digital music
distribution through iTunes Music Store the smart phone market with the Apple
iPhone magazine book games and applications publishing via the AppsStore for
iPhone and the iPad tablet computing device and movie and TV content distribution
with Apple TV The company is also establishing a very strong marketing presence
relative to the rival (Google) in the advertising market via its business Apps and iAd
network Steve Jobs the co-Founder of Apple described the company as being a
mobile devices company largest in the world as their revenues are bigger than
Nokia Samsung or Sonys mobile devices business
The story started two months ago when Google released its first smart phone
This new smart phone made by a Taiwanese company called HTC and the phone
called Nexus One After three weeks Apple Company said is going to sue the
manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC
The company which has been releasing iPhone since 2007 believes that HTC
illegally used 20 patents of Apple These patents are related to user interface
architecture and hardware of iPhone Apple Company filed a lawsuit in US District
Court in Delaware and an objection presented to the International Trade Commission
in USA too
In response to these accusations made by Apple Company against HTC
company The HTC denied Applersquos allegations and declared to fight the suit In other
response HTC said it has been making phones for a far longer time than Apple
including a touch screen device called the XDA that predates the iPhone by about 5
years
Implications
The implications here appear to be that HTCrsquos technological primary somehow goes
against Applersquos claims that the company violated 20 of its patents And while itrsquos
certainly possible that that might be the case itrsquos hard to accept that argument
without a list of patents to back it up
Patents
44
Here some of the patents that Apple Company accusing HTC Company used them
for its new Nexus phone manufactured for Google They are Multi-touch Screen
Multifinger gestures device integration and multitasking accelerometer patents
What is Android Android is a software installed in the mobile devices that includes
an operating system middleware and key applications The Android SDK provides
the tools and APIs necessary to begin developing applications on the Android
platform using the Java programming language
Terminology
Today in the market consumer have a lot of options for every product
whether it be an IT product or Home PCs or consumer durables or a FMCG product
This study may be helpful for company to know about the factors affecting the
consumer behavior and patterns of the consumer It may also be helpful to know the
specific requirement of customer so that the customer can be easily satisfied
Moreover this study helps to know the buying habits and patterns of customer The
study will help the company to understand the relationship that a consumer have with
their Apple product It will help to ascertain the reason which makes the undisputed
leader in almost every segment in which they operate
All Apple Professional Development facilitators are educators themselves
That gives them a unique view they know whatrsquos important in the classroom so they
can ensure that you learn about your Apple products and how they can best serve you
and your students We have created workshops in the following categories
These curriculum-focused workshops help teachers apply their skills with
Apple products to specific areas and disciplines to produce effective personal
learning for their students
Focused on technology skills these foundational workshops help teachers
become confident and comfortable integrating Apple products into their teaching
strategies
These workshops for school leaders and Education decision-makers focus on
issues important to success such as visioning and planning
Our research investigated the role of social norms in an extended theory of
planned behavior (TPB) in the explanation of prostatecolorectal cancer screening
(CS) intention and the prediction of CS uptake among men
45
Apple is well known for giving its customers things that they need but didnt
know they needed until the product shipped In that spirit Apple is in a unique
position to make further gains with that philosophy especially as other companies
pull back reduce RampD or get out of some markets completely
I written before about how Apples financial position gives it a unique
competitive advantage over the competition That discussion pointed to how Apple
can pay cash for components get to the front of supplier delivery schedules then
through volume drive prices down putting extreme price pressure on the
competition while they develop the next generation with RampD dollars
Even as Apple does this they are mindful of their brand Selling cheap
products doesnt sit well with Apple and they definitely dont want to undercut or
cannibalize other product lines
So if one asks the question about what Apple can deliver in a time when
customers are watching every penny its silly to envision a cheaper stripped down
version of a product thats already doing well Instead as Apple ponders how to
deliver new products to cost conscious customers the company tends to think about
holes in the market that can be exploited with their technology -- but which dont
undercut current products
There are other considerations as well For example the iPod touch doesnt
have a camera or an FM radio Other than the CPU it doesnt radiate and can
therefore be used in corporate or government environments that would otherwise
forbid a device that could be a security concern Our fantasies often neglect to
consider such things Because people expect to use their iPhone anywhere that
device has a different set of design constraints
Availability of multi-modal logistics services has been introduced and
occupational safety and health management system elaborated The DTPB can
provide a useful framework for evaluating interventions to increase logisticians
motivations to safety performance The overriding aim of this study was to design
and pilot test a questionnaire for subsequent use in a large-scale survey This study
describes the early stages of a research questionnaire development and a pilot study
The main results of this pilot study that the questionnaire proved to be reliable and
the analysis although preliminary provided strong support for the predictive power
of the DTPB The evaluation led to minor changes in the questionnaire Currently
46
the relevant literature surrounding the DTPB reveals a lack of research that utilizes
empirically validated theories in the field of logistics safety There is therefore a need
to consider more practical issues that emerge when applying the theory As is often
the case with the DTPB questionnaire the participants thought the questionnaire was
rather long This is important given that lengthy questionnaires can impact on data
quality through reduced completion rates due to factors such as lowered participant
motivation The length of the questionnaire could be accommodated thereby
encouraging participation Another comment levied at the DTPB questionnaire is that
it appears rather repetitive Indeed responses received in the present context included
wersquove answered that already Alternatively it may be better to group the outcomes
and behavioural belief statements and address the issue of similarity
Although the key purpose of this study was to develop and pilot a
questionnaire and not to generalize its findings it is of interest to note that the
occupational doctors advice has significant relationship to safety performance One
possible reason is that occupational safety and health information is not easily
available thereby increasing the reliance of the workers on the occupational doctors
advice This finding together with the significant influence of peer culture within the
DTPB framework would seem to strengthen the view that increasing exposure of
logisticians to occupational safety and health may encourage more positive
subjective norms and implies that contact with occupational doctors may encourage
the logisticians to work safely
Deeper interpretation suggests that peers causal attributions regarding safety
performance in their workplace may exert a comparatively strong influence over
logisticians991257 safety It also adds weight to the suggestion that occupational safety
and health training should form part of the logistics company991257s annual training plan
and as such supports the view that occupational safety and health intervention
programmes are required
He findings from questionnaire pilot test seem to corroborate previous
research by suggesting that subjective norms is a key issue to be addressed in any
occupational safety and programme as is the case of the logistics sector The result is
in line with the results reported by Hamilton and White Paris and Van den Broucke
and Fogarty and Shaw who found subjective norms to be important in affecting
adoption of a system As such it would seem that efforts should be made to enhance
knowledge and in particular to highlight the benefits of safety performance for both
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
35
44 RELIABILITY ANALYSIS
According to Hinton (2004) recommended four cut-off points for steadiness
which includes outstanding reliability (090 and above) high reliability (070 ndash 090)
moderate reliability (050 ndash 070) and low reliability (050 and below)
000 050 Low Reliability
050 070 Moderate Reliability
070 090 High Reliability
090 100 Outstanding
Reliability
Table 43 Reliability Analysis
Based on table 43 there are five constructs directive supportive
participative achievement-oriented and motivation level shown Cronbachrsquos Alpha
values of 0865 0914 0970 0974 and 0883 respectively None of constructs
confirm low reliability The high Cronbachrsquos Alpa values for all establish contain
that they are inwardly uniform That means all element of each establishes are
measuring the identical content creation In the nutshell the higher the Cronbachrsquos
Alpha value of a construct the higher the reliability is of measuring the same
construct
Const
ructs
Sample
Size(n)
No
of Items
Cronbachrsquos
Alpha (a)
Type
Direc 100 5 0865 High Reliability
36
tive
Supp
ortive
100 5 0914 Outstanding
Reliability
Partic
ipative
100 5 0970 Outstanding
Reliability
Achi
evement
100 5 0974 Outstanding
Reliability
Level
of Staff
Motivation
100 10 0883 Outstanding
Reliability
Table 44 Reliability Test
45 CORRELATION MATRIX
Correlation analysis was used to conclude and decide relationships between
two variables measured Toward this end Pearson correlation test was used to
diagnose whether leadership styles and motivation level are relevant to each other
Table 44 presents the correlation matrix results
Table 44 shows the relation of independent variables with motivation level
For finding the relation significant level plt 005 and plt 001were chosen
The value of correlation coefficient r for directive leadership style is 0356
with plt 005 which show a moderate relationship with the level of staff motivation
It is found that the value of correlation coefficient r for supportive leadership
style is 0369 with plt 001 show a strong relationship with the level of staff
motivation
Participative leadership style carry correlation coefficient value r of 035 2
with plt 005 which show a moderate relationship with the level of staff motivation
For achievement oriented leadership style the coefficient valuer is 0430
with plt 001 which show a strong relationship with the level of staff motivation
37
Correlation is significant at the 001 level (1-tailed)
Correlation is significant at the 005 level (1-tailed)
Constructs Directive Supportive Participative Achievement Motivation
() () () ()
Directive 1 0691 0717 0799 0356
0000 0000 0000 0012
() () ()
Supportive 1 0877 0676 0369
0000 0000 0009
() ()
Participative 1 0736 0352
0000 0012
()
Achievemen
t
1 0430
0022
Motivation 1
Table 45 Correlation between leadership styles and the level of staff
motivation
46 REGRESSION ANALYSIS
In this study multiple regression analysis was applied Each variable from
factor scores were used in the analysis Table 45 shows the results of multiple
regression analysis of the research The findings showed that leadership styles were
not significant and negatively correlate with level of motivation of staff The R2 =
38
0184 indicates that 1840 of the variance in variable level of motivation of the
staff (dependent variable) can be explained by leadership styles
Beta coefficient the achievement oriented has the highest B β =0225
followed by supportive leadership style β = 0111 directive β =0024 and the lowest
is participative leadership style is β = - 0003That means one unit increase in
directive leadership style will lead to 0024 increase in the level of motivation for
supportive leadership style one unit increase will lead to 00111 increase in the level
of motivation one unit increase in participative will lead to -0003 change in the
level of motivation of staff and one unit increase in achievement oriented will lead
to 0225 increase to the level of motivation of staff The findings explain that the
components of the leadership styles do not explain the level of motivation of the
staff
Instruction
R2=0184
Adjusted R2=0103 F= 2499 p lt 005
Dependent Variable Level of staff Motivation
Unstandardised
Coefficients
Standardise
d
Coefficient
Model B Std Error Beta t Sig
(Constant) 2268 0446 5430 0000
Total Score Directive 0024 0186 0031 0144 0984
Total Score Supportive 0101 0177 0161 0691 0585
Total Score Participative -0003 0191 -0055 -0020 1082
Total Score Achievement 0225 0170 0312 1456 0210
39
Table 46 Multiple Regression Analysis (n=50)
40
Chapter 5
CONCLUSION AND RECOMMENDATION
51 INTRODUCTION
This chapter target to discuss the outcome shown in the previous chapters by
setting against them with those finding principles and earlier investigation in the
common field Moreover the investigationrsquos confines and recommendations for the
future research and practice are shown in this chapter
52 DISCUSSION OF FINDING
The objectives of this investigation were to determine the relationship
between leadership style and motivation level It is a study of Apple Incorporation
The outcome of this investigation gives that the leadership styles are supported to the
level of staff motivation The independents variables had correlation with the level of
the staff motivation that is illustrated in Table 42 in the preceding chapter
Based on the analysis of the research (Sample the leadership styles of the
manager of the Apple Incorporation) is significant with the leadership style which
has been practiced by Chief Executive Officer of Apple Incorporation in the District
41
of Johor Bahru Johor James Liow 1992) Analysis from the research found that the
most dominant leadership is achievement oriented followed by supportive directive
participative and achievement oriented
In discussing the results the researchers prefer to discuss each hypothesis
separately in order to get an accurate and complete perceptive of the relationship
between leadership style and motivation level
The results revealed that the respondents perceived the all four leadership
styles of the manager have relation with their level of motivation towards their jobs
Furthermore the results revealed that there is significant relationship between
leadership style and motivation level
What is remarkable here is that this findings correlates strongly with the
arguments that say that relationship between leadership style and motivation level
can be both influential and no influential with staffrsquos motivation and his or her
leadership styles depends on his or her choice of the style that suits the situation or
the company
For example the researchers of University Malaya claimed that the
leadership styles of leader had relationship with staffrsquos motivation but depending on
their jobs according to the job description and the organizational chart that informs
employees what when and how tasks should be done
53 LIMITATION OF STUDY
One of the limitations in research includes lack of adequate information on a
particular subject Research equipments are very hard or expensive to acquire leading
to formulation mere assumptions Another hindrance is poor or inaccessibility to the
region of study
Some of the limitations of doing a research include access of information
availability of enough resources and time management The availability of experts in
42
editing and guidance may also be minimal where support from friends or
organisation may not be enough
The limitations of the study are those characteristics of design or
methodology that impacted or influenced the application or interpretation of the
results of your study They are the constraints on generalizability and utility of
findings that are the result of the ways in which you chose to design the study andor
the method used to establish internal and external validity
Another limitation related to building the evidence about ldquosurvival of
consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin
spiritrdquo Not knowing all of your extended family members limits your ability to
verify statements communicated by the Medium When information related to a
discarnate is not verified this result could be related to the sitterrsquos limitations but it
may also be related to the Medium These challenges however highlight the
limitations of spirit communication and in general further highlights the complexity
of studying the ldquoA study of Apple Incorporationrdquo
Limitations in research methods vary depending on the type of method used
and how it was conducted They include language barriers you might want to do a
research on something that is in a language which you do not understand and the
production of a translator is not available You might also be short of the research
materials and others are not immediately available among others
Limitations are influences that the researcher cannot control They are the
shortcomings conditions or influences that cannot be controlled by the researcher
that place restrictions on your methodology and conclusions Any limitations that
might influence the results should be mentioned
54 SUGGESTIONS FOR FUTURE RESEARCH
From this research the researcher recommends a several means that could be
taken to improve staffrsquos motivation by concentrating on leadership styles
43
According to Marketing minds (2012) Apple Inc uses the Apple brand to
compete across several highly competitive markets including the personal computer
industry with its Macintosh line of computerslaptops and related software the
consumer electronics industry with products such as the iPod digital music
distribution through iTunes Music Store the smart phone market with the Apple
iPhone magazine book games and applications publishing via the AppsStore for
iPhone and the iPad tablet computing device and movie and TV content distribution
with Apple TV The company is also establishing a very strong marketing presence
relative to the rival (Google) in the advertising market via its business Apps and iAd
network Steve Jobs the co-Founder of Apple described the company as being a
mobile devices company largest in the world as their revenues are bigger than
Nokia Samsung or Sonys mobile devices business
The story started two months ago when Google released its first smart phone
This new smart phone made by a Taiwanese company called HTC and the phone
called Nexus One After three weeks Apple Company said is going to sue the
manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC
The company which has been releasing iPhone since 2007 believes that HTC
illegally used 20 patents of Apple These patents are related to user interface
architecture and hardware of iPhone Apple Company filed a lawsuit in US District
Court in Delaware and an objection presented to the International Trade Commission
in USA too
In response to these accusations made by Apple Company against HTC
company The HTC denied Applersquos allegations and declared to fight the suit In other
response HTC said it has been making phones for a far longer time than Apple
including a touch screen device called the XDA that predates the iPhone by about 5
years
Implications
The implications here appear to be that HTCrsquos technological primary somehow goes
against Applersquos claims that the company violated 20 of its patents And while itrsquos
certainly possible that that might be the case itrsquos hard to accept that argument
without a list of patents to back it up
Patents
44
Here some of the patents that Apple Company accusing HTC Company used them
for its new Nexus phone manufactured for Google They are Multi-touch Screen
Multifinger gestures device integration and multitasking accelerometer patents
What is Android Android is a software installed in the mobile devices that includes
an operating system middleware and key applications The Android SDK provides
the tools and APIs necessary to begin developing applications on the Android
platform using the Java programming language
Terminology
Today in the market consumer have a lot of options for every product
whether it be an IT product or Home PCs or consumer durables or a FMCG product
This study may be helpful for company to know about the factors affecting the
consumer behavior and patterns of the consumer It may also be helpful to know the
specific requirement of customer so that the customer can be easily satisfied
Moreover this study helps to know the buying habits and patterns of customer The
study will help the company to understand the relationship that a consumer have with
their Apple product It will help to ascertain the reason which makes the undisputed
leader in almost every segment in which they operate
All Apple Professional Development facilitators are educators themselves
That gives them a unique view they know whatrsquos important in the classroom so they
can ensure that you learn about your Apple products and how they can best serve you
and your students We have created workshops in the following categories
These curriculum-focused workshops help teachers apply their skills with
Apple products to specific areas and disciplines to produce effective personal
learning for their students
Focused on technology skills these foundational workshops help teachers
become confident and comfortable integrating Apple products into their teaching
strategies
These workshops for school leaders and Education decision-makers focus on
issues important to success such as visioning and planning
Our research investigated the role of social norms in an extended theory of
planned behavior (TPB) in the explanation of prostatecolorectal cancer screening
(CS) intention and the prediction of CS uptake among men
45
Apple is well known for giving its customers things that they need but didnt
know they needed until the product shipped In that spirit Apple is in a unique
position to make further gains with that philosophy especially as other companies
pull back reduce RampD or get out of some markets completely
I written before about how Apples financial position gives it a unique
competitive advantage over the competition That discussion pointed to how Apple
can pay cash for components get to the front of supplier delivery schedules then
through volume drive prices down putting extreme price pressure on the
competition while they develop the next generation with RampD dollars
Even as Apple does this they are mindful of their brand Selling cheap
products doesnt sit well with Apple and they definitely dont want to undercut or
cannibalize other product lines
So if one asks the question about what Apple can deliver in a time when
customers are watching every penny its silly to envision a cheaper stripped down
version of a product thats already doing well Instead as Apple ponders how to
deliver new products to cost conscious customers the company tends to think about
holes in the market that can be exploited with their technology -- but which dont
undercut current products
There are other considerations as well For example the iPod touch doesnt
have a camera or an FM radio Other than the CPU it doesnt radiate and can
therefore be used in corporate or government environments that would otherwise
forbid a device that could be a security concern Our fantasies often neglect to
consider such things Because people expect to use their iPhone anywhere that
device has a different set of design constraints
Availability of multi-modal logistics services has been introduced and
occupational safety and health management system elaborated The DTPB can
provide a useful framework for evaluating interventions to increase logisticians
motivations to safety performance The overriding aim of this study was to design
and pilot test a questionnaire for subsequent use in a large-scale survey This study
describes the early stages of a research questionnaire development and a pilot study
The main results of this pilot study that the questionnaire proved to be reliable and
the analysis although preliminary provided strong support for the predictive power
of the DTPB The evaluation led to minor changes in the questionnaire Currently
46
the relevant literature surrounding the DTPB reveals a lack of research that utilizes
empirically validated theories in the field of logistics safety There is therefore a need
to consider more practical issues that emerge when applying the theory As is often
the case with the DTPB questionnaire the participants thought the questionnaire was
rather long This is important given that lengthy questionnaires can impact on data
quality through reduced completion rates due to factors such as lowered participant
motivation The length of the questionnaire could be accommodated thereby
encouraging participation Another comment levied at the DTPB questionnaire is that
it appears rather repetitive Indeed responses received in the present context included
wersquove answered that already Alternatively it may be better to group the outcomes
and behavioural belief statements and address the issue of similarity
Although the key purpose of this study was to develop and pilot a
questionnaire and not to generalize its findings it is of interest to note that the
occupational doctors advice has significant relationship to safety performance One
possible reason is that occupational safety and health information is not easily
available thereby increasing the reliance of the workers on the occupational doctors
advice This finding together with the significant influence of peer culture within the
DTPB framework would seem to strengthen the view that increasing exposure of
logisticians to occupational safety and health may encourage more positive
subjective norms and implies that contact with occupational doctors may encourage
the logisticians to work safely
Deeper interpretation suggests that peers causal attributions regarding safety
performance in their workplace may exert a comparatively strong influence over
logisticians991257 safety It also adds weight to the suggestion that occupational safety
and health training should form part of the logistics company991257s annual training plan
and as such supports the view that occupational safety and health intervention
programmes are required
He findings from questionnaire pilot test seem to corroborate previous
research by suggesting that subjective norms is a key issue to be addressed in any
occupational safety and programme as is the case of the logistics sector The result is
in line with the results reported by Hamilton and White Paris and Van den Broucke
and Fogarty and Shaw who found subjective norms to be important in affecting
adoption of a system As such it would seem that efforts should be made to enhance
knowledge and in particular to highlight the benefits of safety performance for both
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
36
tive
Supp
ortive
100 5 0914 Outstanding
Reliability
Partic
ipative
100 5 0970 Outstanding
Reliability
Achi
evement
100 5 0974 Outstanding
Reliability
Level
of Staff
Motivation
100 10 0883 Outstanding
Reliability
Table 44 Reliability Test
45 CORRELATION MATRIX
Correlation analysis was used to conclude and decide relationships between
two variables measured Toward this end Pearson correlation test was used to
diagnose whether leadership styles and motivation level are relevant to each other
Table 44 presents the correlation matrix results
Table 44 shows the relation of independent variables with motivation level
For finding the relation significant level plt 005 and plt 001were chosen
The value of correlation coefficient r for directive leadership style is 0356
with plt 005 which show a moderate relationship with the level of staff motivation
It is found that the value of correlation coefficient r for supportive leadership
style is 0369 with plt 001 show a strong relationship with the level of staff
motivation
Participative leadership style carry correlation coefficient value r of 035 2
with plt 005 which show a moderate relationship with the level of staff motivation
For achievement oriented leadership style the coefficient valuer is 0430
with plt 001 which show a strong relationship with the level of staff motivation
37
Correlation is significant at the 001 level (1-tailed)
Correlation is significant at the 005 level (1-tailed)
Constructs Directive Supportive Participative Achievement Motivation
() () () ()
Directive 1 0691 0717 0799 0356
0000 0000 0000 0012
() () ()
Supportive 1 0877 0676 0369
0000 0000 0009
() ()
Participative 1 0736 0352
0000 0012
()
Achievemen
t
1 0430
0022
Motivation 1
Table 45 Correlation between leadership styles and the level of staff
motivation
46 REGRESSION ANALYSIS
In this study multiple regression analysis was applied Each variable from
factor scores were used in the analysis Table 45 shows the results of multiple
regression analysis of the research The findings showed that leadership styles were
not significant and negatively correlate with level of motivation of staff The R2 =
38
0184 indicates that 1840 of the variance in variable level of motivation of the
staff (dependent variable) can be explained by leadership styles
Beta coefficient the achievement oriented has the highest B β =0225
followed by supportive leadership style β = 0111 directive β =0024 and the lowest
is participative leadership style is β = - 0003That means one unit increase in
directive leadership style will lead to 0024 increase in the level of motivation for
supportive leadership style one unit increase will lead to 00111 increase in the level
of motivation one unit increase in participative will lead to -0003 change in the
level of motivation of staff and one unit increase in achievement oriented will lead
to 0225 increase to the level of motivation of staff The findings explain that the
components of the leadership styles do not explain the level of motivation of the
staff
Instruction
R2=0184
Adjusted R2=0103 F= 2499 p lt 005
Dependent Variable Level of staff Motivation
Unstandardised
Coefficients
Standardise
d
Coefficient
Model B Std Error Beta t Sig
(Constant) 2268 0446 5430 0000
Total Score Directive 0024 0186 0031 0144 0984
Total Score Supportive 0101 0177 0161 0691 0585
Total Score Participative -0003 0191 -0055 -0020 1082
Total Score Achievement 0225 0170 0312 1456 0210
39
Table 46 Multiple Regression Analysis (n=50)
40
Chapter 5
CONCLUSION AND RECOMMENDATION
51 INTRODUCTION
This chapter target to discuss the outcome shown in the previous chapters by
setting against them with those finding principles and earlier investigation in the
common field Moreover the investigationrsquos confines and recommendations for the
future research and practice are shown in this chapter
52 DISCUSSION OF FINDING
The objectives of this investigation were to determine the relationship
between leadership style and motivation level It is a study of Apple Incorporation
The outcome of this investigation gives that the leadership styles are supported to the
level of staff motivation The independents variables had correlation with the level of
the staff motivation that is illustrated in Table 42 in the preceding chapter
Based on the analysis of the research (Sample the leadership styles of the
manager of the Apple Incorporation) is significant with the leadership style which
has been practiced by Chief Executive Officer of Apple Incorporation in the District
41
of Johor Bahru Johor James Liow 1992) Analysis from the research found that the
most dominant leadership is achievement oriented followed by supportive directive
participative and achievement oriented
In discussing the results the researchers prefer to discuss each hypothesis
separately in order to get an accurate and complete perceptive of the relationship
between leadership style and motivation level
The results revealed that the respondents perceived the all four leadership
styles of the manager have relation with their level of motivation towards their jobs
Furthermore the results revealed that there is significant relationship between
leadership style and motivation level
What is remarkable here is that this findings correlates strongly with the
arguments that say that relationship between leadership style and motivation level
can be both influential and no influential with staffrsquos motivation and his or her
leadership styles depends on his or her choice of the style that suits the situation or
the company
For example the researchers of University Malaya claimed that the
leadership styles of leader had relationship with staffrsquos motivation but depending on
their jobs according to the job description and the organizational chart that informs
employees what when and how tasks should be done
53 LIMITATION OF STUDY
One of the limitations in research includes lack of adequate information on a
particular subject Research equipments are very hard or expensive to acquire leading
to formulation mere assumptions Another hindrance is poor or inaccessibility to the
region of study
Some of the limitations of doing a research include access of information
availability of enough resources and time management The availability of experts in
42
editing and guidance may also be minimal where support from friends or
organisation may not be enough
The limitations of the study are those characteristics of design or
methodology that impacted or influenced the application or interpretation of the
results of your study They are the constraints on generalizability and utility of
findings that are the result of the ways in which you chose to design the study andor
the method used to establish internal and external validity
Another limitation related to building the evidence about ldquosurvival of
consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin
spiritrdquo Not knowing all of your extended family members limits your ability to
verify statements communicated by the Medium When information related to a
discarnate is not verified this result could be related to the sitterrsquos limitations but it
may also be related to the Medium These challenges however highlight the
limitations of spirit communication and in general further highlights the complexity
of studying the ldquoA study of Apple Incorporationrdquo
Limitations in research methods vary depending on the type of method used
and how it was conducted They include language barriers you might want to do a
research on something that is in a language which you do not understand and the
production of a translator is not available You might also be short of the research
materials and others are not immediately available among others
Limitations are influences that the researcher cannot control They are the
shortcomings conditions or influences that cannot be controlled by the researcher
that place restrictions on your methodology and conclusions Any limitations that
might influence the results should be mentioned
54 SUGGESTIONS FOR FUTURE RESEARCH
From this research the researcher recommends a several means that could be
taken to improve staffrsquos motivation by concentrating on leadership styles
43
According to Marketing minds (2012) Apple Inc uses the Apple brand to
compete across several highly competitive markets including the personal computer
industry with its Macintosh line of computerslaptops and related software the
consumer electronics industry with products such as the iPod digital music
distribution through iTunes Music Store the smart phone market with the Apple
iPhone magazine book games and applications publishing via the AppsStore for
iPhone and the iPad tablet computing device and movie and TV content distribution
with Apple TV The company is also establishing a very strong marketing presence
relative to the rival (Google) in the advertising market via its business Apps and iAd
network Steve Jobs the co-Founder of Apple described the company as being a
mobile devices company largest in the world as their revenues are bigger than
Nokia Samsung or Sonys mobile devices business
The story started two months ago when Google released its first smart phone
This new smart phone made by a Taiwanese company called HTC and the phone
called Nexus One After three weeks Apple Company said is going to sue the
manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC
The company which has been releasing iPhone since 2007 believes that HTC
illegally used 20 patents of Apple These patents are related to user interface
architecture and hardware of iPhone Apple Company filed a lawsuit in US District
Court in Delaware and an objection presented to the International Trade Commission
in USA too
In response to these accusations made by Apple Company against HTC
company The HTC denied Applersquos allegations and declared to fight the suit In other
response HTC said it has been making phones for a far longer time than Apple
including a touch screen device called the XDA that predates the iPhone by about 5
years
Implications
The implications here appear to be that HTCrsquos technological primary somehow goes
against Applersquos claims that the company violated 20 of its patents And while itrsquos
certainly possible that that might be the case itrsquos hard to accept that argument
without a list of patents to back it up
Patents
44
Here some of the patents that Apple Company accusing HTC Company used them
for its new Nexus phone manufactured for Google They are Multi-touch Screen
Multifinger gestures device integration and multitasking accelerometer patents
What is Android Android is a software installed in the mobile devices that includes
an operating system middleware and key applications The Android SDK provides
the tools and APIs necessary to begin developing applications on the Android
platform using the Java programming language
Terminology
Today in the market consumer have a lot of options for every product
whether it be an IT product or Home PCs or consumer durables or a FMCG product
This study may be helpful for company to know about the factors affecting the
consumer behavior and patterns of the consumer It may also be helpful to know the
specific requirement of customer so that the customer can be easily satisfied
Moreover this study helps to know the buying habits and patterns of customer The
study will help the company to understand the relationship that a consumer have with
their Apple product It will help to ascertain the reason which makes the undisputed
leader in almost every segment in which they operate
All Apple Professional Development facilitators are educators themselves
That gives them a unique view they know whatrsquos important in the classroom so they
can ensure that you learn about your Apple products and how they can best serve you
and your students We have created workshops in the following categories
These curriculum-focused workshops help teachers apply their skills with
Apple products to specific areas and disciplines to produce effective personal
learning for their students
Focused on technology skills these foundational workshops help teachers
become confident and comfortable integrating Apple products into their teaching
strategies
These workshops for school leaders and Education decision-makers focus on
issues important to success such as visioning and planning
Our research investigated the role of social norms in an extended theory of
planned behavior (TPB) in the explanation of prostatecolorectal cancer screening
(CS) intention and the prediction of CS uptake among men
45
Apple is well known for giving its customers things that they need but didnt
know they needed until the product shipped In that spirit Apple is in a unique
position to make further gains with that philosophy especially as other companies
pull back reduce RampD or get out of some markets completely
I written before about how Apples financial position gives it a unique
competitive advantage over the competition That discussion pointed to how Apple
can pay cash for components get to the front of supplier delivery schedules then
through volume drive prices down putting extreme price pressure on the
competition while they develop the next generation with RampD dollars
Even as Apple does this they are mindful of their brand Selling cheap
products doesnt sit well with Apple and they definitely dont want to undercut or
cannibalize other product lines
So if one asks the question about what Apple can deliver in a time when
customers are watching every penny its silly to envision a cheaper stripped down
version of a product thats already doing well Instead as Apple ponders how to
deliver new products to cost conscious customers the company tends to think about
holes in the market that can be exploited with their technology -- but which dont
undercut current products
There are other considerations as well For example the iPod touch doesnt
have a camera or an FM radio Other than the CPU it doesnt radiate and can
therefore be used in corporate or government environments that would otherwise
forbid a device that could be a security concern Our fantasies often neglect to
consider such things Because people expect to use their iPhone anywhere that
device has a different set of design constraints
Availability of multi-modal logistics services has been introduced and
occupational safety and health management system elaborated The DTPB can
provide a useful framework for evaluating interventions to increase logisticians
motivations to safety performance The overriding aim of this study was to design
and pilot test a questionnaire for subsequent use in a large-scale survey This study
describes the early stages of a research questionnaire development and a pilot study
The main results of this pilot study that the questionnaire proved to be reliable and
the analysis although preliminary provided strong support for the predictive power
of the DTPB The evaluation led to minor changes in the questionnaire Currently
46
the relevant literature surrounding the DTPB reveals a lack of research that utilizes
empirically validated theories in the field of logistics safety There is therefore a need
to consider more practical issues that emerge when applying the theory As is often
the case with the DTPB questionnaire the participants thought the questionnaire was
rather long This is important given that lengthy questionnaires can impact on data
quality through reduced completion rates due to factors such as lowered participant
motivation The length of the questionnaire could be accommodated thereby
encouraging participation Another comment levied at the DTPB questionnaire is that
it appears rather repetitive Indeed responses received in the present context included
wersquove answered that already Alternatively it may be better to group the outcomes
and behavioural belief statements and address the issue of similarity
Although the key purpose of this study was to develop and pilot a
questionnaire and not to generalize its findings it is of interest to note that the
occupational doctors advice has significant relationship to safety performance One
possible reason is that occupational safety and health information is not easily
available thereby increasing the reliance of the workers on the occupational doctors
advice This finding together with the significant influence of peer culture within the
DTPB framework would seem to strengthen the view that increasing exposure of
logisticians to occupational safety and health may encourage more positive
subjective norms and implies that contact with occupational doctors may encourage
the logisticians to work safely
Deeper interpretation suggests that peers causal attributions regarding safety
performance in their workplace may exert a comparatively strong influence over
logisticians991257 safety It also adds weight to the suggestion that occupational safety
and health training should form part of the logistics company991257s annual training plan
and as such supports the view that occupational safety and health intervention
programmes are required
He findings from questionnaire pilot test seem to corroborate previous
research by suggesting that subjective norms is a key issue to be addressed in any
occupational safety and programme as is the case of the logistics sector The result is
in line with the results reported by Hamilton and White Paris and Van den Broucke
and Fogarty and Shaw who found subjective norms to be important in affecting
adoption of a system As such it would seem that efforts should be made to enhance
knowledge and in particular to highlight the benefits of safety performance for both
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
37
Correlation is significant at the 001 level (1-tailed)
Correlation is significant at the 005 level (1-tailed)
Constructs Directive Supportive Participative Achievement Motivation
() () () ()
Directive 1 0691 0717 0799 0356
0000 0000 0000 0012
() () ()
Supportive 1 0877 0676 0369
0000 0000 0009
() ()
Participative 1 0736 0352
0000 0012
()
Achievemen
t
1 0430
0022
Motivation 1
Table 45 Correlation between leadership styles and the level of staff
motivation
46 REGRESSION ANALYSIS
In this study multiple regression analysis was applied Each variable from
factor scores were used in the analysis Table 45 shows the results of multiple
regression analysis of the research The findings showed that leadership styles were
not significant and negatively correlate with level of motivation of staff The R2 =
38
0184 indicates that 1840 of the variance in variable level of motivation of the
staff (dependent variable) can be explained by leadership styles
Beta coefficient the achievement oriented has the highest B β =0225
followed by supportive leadership style β = 0111 directive β =0024 and the lowest
is participative leadership style is β = - 0003That means one unit increase in
directive leadership style will lead to 0024 increase in the level of motivation for
supportive leadership style one unit increase will lead to 00111 increase in the level
of motivation one unit increase in participative will lead to -0003 change in the
level of motivation of staff and one unit increase in achievement oriented will lead
to 0225 increase to the level of motivation of staff The findings explain that the
components of the leadership styles do not explain the level of motivation of the
staff
Instruction
R2=0184
Adjusted R2=0103 F= 2499 p lt 005
Dependent Variable Level of staff Motivation
Unstandardised
Coefficients
Standardise
d
Coefficient
Model B Std Error Beta t Sig
(Constant) 2268 0446 5430 0000
Total Score Directive 0024 0186 0031 0144 0984
Total Score Supportive 0101 0177 0161 0691 0585
Total Score Participative -0003 0191 -0055 -0020 1082
Total Score Achievement 0225 0170 0312 1456 0210
39
Table 46 Multiple Regression Analysis (n=50)
40
Chapter 5
CONCLUSION AND RECOMMENDATION
51 INTRODUCTION
This chapter target to discuss the outcome shown in the previous chapters by
setting against them with those finding principles and earlier investigation in the
common field Moreover the investigationrsquos confines and recommendations for the
future research and practice are shown in this chapter
52 DISCUSSION OF FINDING
The objectives of this investigation were to determine the relationship
between leadership style and motivation level It is a study of Apple Incorporation
The outcome of this investigation gives that the leadership styles are supported to the
level of staff motivation The independents variables had correlation with the level of
the staff motivation that is illustrated in Table 42 in the preceding chapter
Based on the analysis of the research (Sample the leadership styles of the
manager of the Apple Incorporation) is significant with the leadership style which
has been practiced by Chief Executive Officer of Apple Incorporation in the District
41
of Johor Bahru Johor James Liow 1992) Analysis from the research found that the
most dominant leadership is achievement oriented followed by supportive directive
participative and achievement oriented
In discussing the results the researchers prefer to discuss each hypothesis
separately in order to get an accurate and complete perceptive of the relationship
between leadership style and motivation level
The results revealed that the respondents perceived the all four leadership
styles of the manager have relation with their level of motivation towards their jobs
Furthermore the results revealed that there is significant relationship between
leadership style and motivation level
What is remarkable here is that this findings correlates strongly with the
arguments that say that relationship between leadership style and motivation level
can be both influential and no influential with staffrsquos motivation and his or her
leadership styles depends on his or her choice of the style that suits the situation or
the company
For example the researchers of University Malaya claimed that the
leadership styles of leader had relationship with staffrsquos motivation but depending on
their jobs according to the job description and the organizational chart that informs
employees what when and how tasks should be done
53 LIMITATION OF STUDY
One of the limitations in research includes lack of adequate information on a
particular subject Research equipments are very hard or expensive to acquire leading
to formulation mere assumptions Another hindrance is poor or inaccessibility to the
region of study
Some of the limitations of doing a research include access of information
availability of enough resources and time management The availability of experts in
42
editing and guidance may also be minimal where support from friends or
organisation may not be enough
The limitations of the study are those characteristics of design or
methodology that impacted or influenced the application or interpretation of the
results of your study They are the constraints on generalizability and utility of
findings that are the result of the ways in which you chose to design the study andor
the method used to establish internal and external validity
Another limitation related to building the evidence about ldquosurvival of
consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin
spiritrdquo Not knowing all of your extended family members limits your ability to
verify statements communicated by the Medium When information related to a
discarnate is not verified this result could be related to the sitterrsquos limitations but it
may also be related to the Medium These challenges however highlight the
limitations of spirit communication and in general further highlights the complexity
of studying the ldquoA study of Apple Incorporationrdquo
Limitations in research methods vary depending on the type of method used
and how it was conducted They include language barriers you might want to do a
research on something that is in a language which you do not understand and the
production of a translator is not available You might also be short of the research
materials and others are not immediately available among others
Limitations are influences that the researcher cannot control They are the
shortcomings conditions or influences that cannot be controlled by the researcher
that place restrictions on your methodology and conclusions Any limitations that
might influence the results should be mentioned
54 SUGGESTIONS FOR FUTURE RESEARCH
From this research the researcher recommends a several means that could be
taken to improve staffrsquos motivation by concentrating on leadership styles
43
According to Marketing minds (2012) Apple Inc uses the Apple brand to
compete across several highly competitive markets including the personal computer
industry with its Macintosh line of computerslaptops and related software the
consumer electronics industry with products such as the iPod digital music
distribution through iTunes Music Store the smart phone market with the Apple
iPhone magazine book games and applications publishing via the AppsStore for
iPhone and the iPad tablet computing device and movie and TV content distribution
with Apple TV The company is also establishing a very strong marketing presence
relative to the rival (Google) in the advertising market via its business Apps and iAd
network Steve Jobs the co-Founder of Apple described the company as being a
mobile devices company largest in the world as their revenues are bigger than
Nokia Samsung or Sonys mobile devices business
The story started two months ago when Google released its first smart phone
This new smart phone made by a Taiwanese company called HTC and the phone
called Nexus One After three weeks Apple Company said is going to sue the
manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC
The company which has been releasing iPhone since 2007 believes that HTC
illegally used 20 patents of Apple These patents are related to user interface
architecture and hardware of iPhone Apple Company filed a lawsuit in US District
Court in Delaware and an objection presented to the International Trade Commission
in USA too
In response to these accusations made by Apple Company against HTC
company The HTC denied Applersquos allegations and declared to fight the suit In other
response HTC said it has been making phones for a far longer time than Apple
including a touch screen device called the XDA that predates the iPhone by about 5
years
Implications
The implications here appear to be that HTCrsquos technological primary somehow goes
against Applersquos claims that the company violated 20 of its patents And while itrsquos
certainly possible that that might be the case itrsquos hard to accept that argument
without a list of patents to back it up
Patents
44
Here some of the patents that Apple Company accusing HTC Company used them
for its new Nexus phone manufactured for Google They are Multi-touch Screen
Multifinger gestures device integration and multitasking accelerometer patents
What is Android Android is a software installed in the mobile devices that includes
an operating system middleware and key applications The Android SDK provides
the tools and APIs necessary to begin developing applications on the Android
platform using the Java programming language
Terminology
Today in the market consumer have a lot of options for every product
whether it be an IT product or Home PCs or consumer durables or a FMCG product
This study may be helpful for company to know about the factors affecting the
consumer behavior and patterns of the consumer It may also be helpful to know the
specific requirement of customer so that the customer can be easily satisfied
Moreover this study helps to know the buying habits and patterns of customer The
study will help the company to understand the relationship that a consumer have with
their Apple product It will help to ascertain the reason which makes the undisputed
leader in almost every segment in which they operate
All Apple Professional Development facilitators are educators themselves
That gives them a unique view they know whatrsquos important in the classroom so they
can ensure that you learn about your Apple products and how they can best serve you
and your students We have created workshops in the following categories
These curriculum-focused workshops help teachers apply their skills with
Apple products to specific areas and disciplines to produce effective personal
learning for their students
Focused on technology skills these foundational workshops help teachers
become confident and comfortable integrating Apple products into their teaching
strategies
These workshops for school leaders and Education decision-makers focus on
issues important to success such as visioning and planning
Our research investigated the role of social norms in an extended theory of
planned behavior (TPB) in the explanation of prostatecolorectal cancer screening
(CS) intention and the prediction of CS uptake among men
45
Apple is well known for giving its customers things that they need but didnt
know they needed until the product shipped In that spirit Apple is in a unique
position to make further gains with that philosophy especially as other companies
pull back reduce RampD or get out of some markets completely
I written before about how Apples financial position gives it a unique
competitive advantage over the competition That discussion pointed to how Apple
can pay cash for components get to the front of supplier delivery schedules then
through volume drive prices down putting extreme price pressure on the
competition while they develop the next generation with RampD dollars
Even as Apple does this they are mindful of their brand Selling cheap
products doesnt sit well with Apple and they definitely dont want to undercut or
cannibalize other product lines
So if one asks the question about what Apple can deliver in a time when
customers are watching every penny its silly to envision a cheaper stripped down
version of a product thats already doing well Instead as Apple ponders how to
deliver new products to cost conscious customers the company tends to think about
holes in the market that can be exploited with their technology -- but which dont
undercut current products
There are other considerations as well For example the iPod touch doesnt
have a camera or an FM radio Other than the CPU it doesnt radiate and can
therefore be used in corporate or government environments that would otherwise
forbid a device that could be a security concern Our fantasies often neglect to
consider such things Because people expect to use their iPhone anywhere that
device has a different set of design constraints
Availability of multi-modal logistics services has been introduced and
occupational safety and health management system elaborated The DTPB can
provide a useful framework for evaluating interventions to increase logisticians
motivations to safety performance The overriding aim of this study was to design
and pilot test a questionnaire for subsequent use in a large-scale survey This study
describes the early stages of a research questionnaire development and a pilot study
The main results of this pilot study that the questionnaire proved to be reliable and
the analysis although preliminary provided strong support for the predictive power
of the DTPB The evaluation led to minor changes in the questionnaire Currently
46
the relevant literature surrounding the DTPB reveals a lack of research that utilizes
empirically validated theories in the field of logistics safety There is therefore a need
to consider more practical issues that emerge when applying the theory As is often
the case with the DTPB questionnaire the participants thought the questionnaire was
rather long This is important given that lengthy questionnaires can impact on data
quality through reduced completion rates due to factors such as lowered participant
motivation The length of the questionnaire could be accommodated thereby
encouraging participation Another comment levied at the DTPB questionnaire is that
it appears rather repetitive Indeed responses received in the present context included
wersquove answered that already Alternatively it may be better to group the outcomes
and behavioural belief statements and address the issue of similarity
Although the key purpose of this study was to develop and pilot a
questionnaire and not to generalize its findings it is of interest to note that the
occupational doctors advice has significant relationship to safety performance One
possible reason is that occupational safety and health information is not easily
available thereby increasing the reliance of the workers on the occupational doctors
advice This finding together with the significant influence of peer culture within the
DTPB framework would seem to strengthen the view that increasing exposure of
logisticians to occupational safety and health may encourage more positive
subjective norms and implies that contact with occupational doctors may encourage
the logisticians to work safely
Deeper interpretation suggests that peers causal attributions regarding safety
performance in their workplace may exert a comparatively strong influence over
logisticians991257 safety It also adds weight to the suggestion that occupational safety
and health training should form part of the logistics company991257s annual training plan
and as such supports the view that occupational safety and health intervention
programmes are required
He findings from questionnaire pilot test seem to corroborate previous
research by suggesting that subjective norms is a key issue to be addressed in any
occupational safety and programme as is the case of the logistics sector The result is
in line with the results reported by Hamilton and White Paris and Van den Broucke
and Fogarty and Shaw who found subjective norms to be important in affecting
adoption of a system As such it would seem that efforts should be made to enhance
knowledge and in particular to highlight the benefits of safety performance for both
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
38
0184 indicates that 1840 of the variance in variable level of motivation of the
staff (dependent variable) can be explained by leadership styles
Beta coefficient the achievement oriented has the highest B β =0225
followed by supportive leadership style β = 0111 directive β =0024 and the lowest
is participative leadership style is β = - 0003That means one unit increase in
directive leadership style will lead to 0024 increase in the level of motivation for
supportive leadership style one unit increase will lead to 00111 increase in the level
of motivation one unit increase in participative will lead to -0003 change in the
level of motivation of staff and one unit increase in achievement oriented will lead
to 0225 increase to the level of motivation of staff The findings explain that the
components of the leadership styles do not explain the level of motivation of the
staff
Instruction
R2=0184
Adjusted R2=0103 F= 2499 p lt 005
Dependent Variable Level of staff Motivation
Unstandardised
Coefficients
Standardise
d
Coefficient
Model B Std Error Beta t Sig
(Constant) 2268 0446 5430 0000
Total Score Directive 0024 0186 0031 0144 0984
Total Score Supportive 0101 0177 0161 0691 0585
Total Score Participative -0003 0191 -0055 -0020 1082
Total Score Achievement 0225 0170 0312 1456 0210
39
Table 46 Multiple Regression Analysis (n=50)
40
Chapter 5
CONCLUSION AND RECOMMENDATION
51 INTRODUCTION
This chapter target to discuss the outcome shown in the previous chapters by
setting against them with those finding principles and earlier investigation in the
common field Moreover the investigationrsquos confines and recommendations for the
future research and practice are shown in this chapter
52 DISCUSSION OF FINDING
The objectives of this investigation were to determine the relationship
between leadership style and motivation level It is a study of Apple Incorporation
The outcome of this investigation gives that the leadership styles are supported to the
level of staff motivation The independents variables had correlation with the level of
the staff motivation that is illustrated in Table 42 in the preceding chapter
Based on the analysis of the research (Sample the leadership styles of the
manager of the Apple Incorporation) is significant with the leadership style which
has been practiced by Chief Executive Officer of Apple Incorporation in the District
41
of Johor Bahru Johor James Liow 1992) Analysis from the research found that the
most dominant leadership is achievement oriented followed by supportive directive
participative and achievement oriented
In discussing the results the researchers prefer to discuss each hypothesis
separately in order to get an accurate and complete perceptive of the relationship
between leadership style and motivation level
The results revealed that the respondents perceived the all four leadership
styles of the manager have relation with their level of motivation towards their jobs
Furthermore the results revealed that there is significant relationship between
leadership style and motivation level
What is remarkable here is that this findings correlates strongly with the
arguments that say that relationship between leadership style and motivation level
can be both influential and no influential with staffrsquos motivation and his or her
leadership styles depends on his or her choice of the style that suits the situation or
the company
For example the researchers of University Malaya claimed that the
leadership styles of leader had relationship with staffrsquos motivation but depending on
their jobs according to the job description and the organizational chart that informs
employees what when and how tasks should be done
53 LIMITATION OF STUDY
One of the limitations in research includes lack of adequate information on a
particular subject Research equipments are very hard or expensive to acquire leading
to formulation mere assumptions Another hindrance is poor or inaccessibility to the
region of study
Some of the limitations of doing a research include access of information
availability of enough resources and time management The availability of experts in
42
editing and guidance may also be minimal where support from friends or
organisation may not be enough
The limitations of the study are those characteristics of design or
methodology that impacted or influenced the application or interpretation of the
results of your study They are the constraints on generalizability and utility of
findings that are the result of the ways in which you chose to design the study andor
the method used to establish internal and external validity
Another limitation related to building the evidence about ldquosurvival of
consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin
spiritrdquo Not knowing all of your extended family members limits your ability to
verify statements communicated by the Medium When information related to a
discarnate is not verified this result could be related to the sitterrsquos limitations but it
may also be related to the Medium These challenges however highlight the
limitations of spirit communication and in general further highlights the complexity
of studying the ldquoA study of Apple Incorporationrdquo
Limitations in research methods vary depending on the type of method used
and how it was conducted They include language barriers you might want to do a
research on something that is in a language which you do not understand and the
production of a translator is not available You might also be short of the research
materials and others are not immediately available among others
Limitations are influences that the researcher cannot control They are the
shortcomings conditions or influences that cannot be controlled by the researcher
that place restrictions on your methodology and conclusions Any limitations that
might influence the results should be mentioned
54 SUGGESTIONS FOR FUTURE RESEARCH
From this research the researcher recommends a several means that could be
taken to improve staffrsquos motivation by concentrating on leadership styles
43
According to Marketing minds (2012) Apple Inc uses the Apple brand to
compete across several highly competitive markets including the personal computer
industry with its Macintosh line of computerslaptops and related software the
consumer electronics industry with products such as the iPod digital music
distribution through iTunes Music Store the smart phone market with the Apple
iPhone magazine book games and applications publishing via the AppsStore for
iPhone and the iPad tablet computing device and movie and TV content distribution
with Apple TV The company is also establishing a very strong marketing presence
relative to the rival (Google) in the advertising market via its business Apps and iAd
network Steve Jobs the co-Founder of Apple described the company as being a
mobile devices company largest in the world as their revenues are bigger than
Nokia Samsung or Sonys mobile devices business
The story started two months ago when Google released its first smart phone
This new smart phone made by a Taiwanese company called HTC and the phone
called Nexus One After three weeks Apple Company said is going to sue the
manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC
The company which has been releasing iPhone since 2007 believes that HTC
illegally used 20 patents of Apple These patents are related to user interface
architecture and hardware of iPhone Apple Company filed a lawsuit in US District
Court in Delaware and an objection presented to the International Trade Commission
in USA too
In response to these accusations made by Apple Company against HTC
company The HTC denied Applersquos allegations and declared to fight the suit In other
response HTC said it has been making phones for a far longer time than Apple
including a touch screen device called the XDA that predates the iPhone by about 5
years
Implications
The implications here appear to be that HTCrsquos technological primary somehow goes
against Applersquos claims that the company violated 20 of its patents And while itrsquos
certainly possible that that might be the case itrsquos hard to accept that argument
without a list of patents to back it up
Patents
44
Here some of the patents that Apple Company accusing HTC Company used them
for its new Nexus phone manufactured for Google They are Multi-touch Screen
Multifinger gestures device integration and multitasking accelerometer patents
What is Android Android is a software installed in the mobile devices that includes
an operating system middleware and key applications The Android SDK provides
the tools and APIs necessary to begin developing applications on the Android
platform using the Java programming language
Terminology
Today in the market consumer have a lot of options for every product
whether it be an IT product or Home PCs or consumer durables or a FMCG product
This study may be helpful for company to know about the factors affecting the
consumer behavior and patterns of the consumer It may also be helpful to know the
specific requirement of customer so that the customer can be easily satisfied
Moreover this study helps to know the buying habits and patterns of customer The
study will help the company to understand the relationship that a consumer have with
their Apple product It will help to ascertain the reason which makes the undisputed
leader in almost every segment in which they operate
All Apple Professional Development facilitators are educators themselves
That gives them a unique view they know whatrsquos important in the classroom so they
can ensure that you learn about your Apple products and how they can best serve you
and your students We have created workshops in the following categories
These curriculum-focused workshops help teachers apply their skills with
Apple products to specific areas and disciplines to produce effective personal
learning for their students
Focused on technology skills these foundational workshops help teachers
become confident and comfortable integrating Apple products into their teaching
strategies
These workshops for school leaders and Education decision-makers focus on
issues important to success such as visioning and planning
Our research investigated the role of social norms in an extended theory of
planned behavior (TPB) in the explanation of prostatecolorectal cancer screening
(CS) intention and the prediction of CS uptake among men
45
Apple is well known for giving its customers things that they need but didnt
know they needed until the product shipped In that spirit Apple is in a unique
position to make further gains with that philosophy especially as other companies
pull back reduce RampD or get out of some markets completely
I written before about how Apples financial position gives it a unique
competitive advantage over the competition That discussion pointed to how Apple
can pay cash for components get to the front of supplier delivery schedules then
through volume drive prices down putting extreme price pressure on the
competition while they develop the next generation with RampD dollars
Even as Apple does this they are mindful of their brand Selling cheap
products doesnt sit well with Apple and they definitely dont want to undercut or
cannibalize other product lines
So if one asks the question about what Apple can deliver in a time when
customers are watching every penny its silly to envision a cheaper stripped down
version of a product thats already doing well Instead as Apple ponders how to
deliver new products to cost conscious customers the company tends to think about
holes in the market that can be exploited with their technology -- but which dont
undercut current products
There are other considerations as well For example the iPod touch doesnt
have a camera or an FM radio Other than the CPU it doesnt radiate and can
therefore be used in corporate or government environments that would otherwise
forbid a device that could be a security concern Our fantasies often neglect to
consider such things Because people expect to use their iPhone anywhere that
device has a different set of design constraints
Availability of multi-modal logistics services has been introduced and
occupational safety and health management system elaborated The DTPB can
provide a useful framework for evaluating interventions to increase logisticians
motivations to safety performance The overriding aim of this study was to design
and pilot test a questionnaire for subsequent use in a large-scale survey This study
describes the early stages of a research questionnaire development and a pilot study
The main results of this pilot study that the questionnaire proved to be reliable and
the analysis although preliminary provided strong support for the predictive power
of the DTPB The evaluation led to minor changes in the questionnaire Currently
46
the relevant literature surrounding the DTPB reveals a lack of research that utilizes
empirically validated theories in the field of logistics safety There is therefore a need
to consider more practical issues that emerge when applying the theory As is often
the case with the DTPB questionnaire the participants thought the questionnaire was
rather long This is important given that lengthy questionnaires can impact on data
quality through reduced completion rates due to factors such as lowered participant
motivation The length of the questionnaire could be accommodated thereby
encouraging participation Another comment levied at the DTPB questionnaire is that
it appears rather repetitive Indeed responses received in the present context included
wersquove answered that already Alternatively it may be better to group the outcomes
and behavioural belief statements and address the issue of similarity
Although the key purpose of this study was to develop and pilot a
questionnaire and not to generalize its findings it is of interest to note that the
occupational doctors advice has significant relationship to safety performance One
possible reason is that occupational safety and health information is not easily
available thereby increasing the reliance of the workers on the occupational doctors
advice This finding together with the significant influence of peer culture within the
DTPB framework would seem to strengthen the view that increasing exposure of
logisticians to occupational safety and health may encourage more positive
subjective norms and implies that contact with occupational doctors may encourage
the logisticians to work safely
Deeper interpretation suggests that peers causal attributions regarding safety
performance in their workplace may exert a comparatively strong influence over
logisticians991257 safety It also adds weight to the suggestion that occupational safety
and health training should form part of the logistics company991257s annual training plan
and as such supports the view that occupational safety and health intervention
programmes are required
He findings from questionnaire pilot test seem to corroborate previous
research by suggesting that subjective norms is a key issue to be addressed in any
occupational safety and programme as is the case of the logistics sector The result is
in line with the results reported by Hamilton and White Paris and Van den Broucke
and Fogarty and Shaw who found subjective norms to be important in affecting
adoption of a system As such it would seem that efforts should be made to enhance
knowledge and in particular to highlight the benefits of safety performance for both
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
39
Table 46 Multiple Regression Analysis (n=50)
40
Chapter 5
CONCLUSION AND RECOMMENDATION
51 INTRODUCTION
This chapter target to discuss the outcome shown in the previous chapters by
setting against them with those finding principles and earlier investigation in the
common field Moreover the investigationrsquos confines and recommendations for the
future research and practice are shown in this chapter
52 DISCUSSION OF FINDING
The objectives of this investigation were to determine the relationship
between leadership style and motivation level It is a study of Apple Incorporation
The outcome of this investigation gives that the leadership styles are supported to the
level of staff motivation The independents variables had correlation with the level of
the staff motivation that is illustrated in Table 42 in the preceding chapter
Based on the analysis of the research (Sample the leadership styles of the
manager of the Apple Incorporation) is significant with the leadership style which
has been practiced by Chief Executive Officer of Apple Incorporation in the District
41
of Johor Bahru Johor James Liow 1992) Analysis from the research found that the
most dominant leadership is achievement oriented followed by supportive directive
participative and achievement oriented
In discussing the results the researchers prefer to discuss each hypothesis
separately in order to get an accurate and complete perceptive of the relationship
between leadership style and motivation level
The results revealed that the respondents perceived the all four leadership
styles of the manager have relation with their level of motivation towards their jobs
Furthermore the results revealed that there is significant relationship between
leadership style and motivation level
What is remarkable here is that this findings correlates strongly with the
arguments that say that relationship between leadership style and motivation level
can be both influential and no influential with staffrsquos motivation and his or her
leadership styles depends on his or her choice of the style that suits the situation or
the company
For example the researchers of University Malaya claimed that the
leadership styles of leader had relationship with staffrsquos motivation but depending on
their jobs according to the job description and the organizational chart that informs
employees what when and how tasks should be done
53 LIMITATION OF STUDY
One of the limitations in research includes lack of adequate information on a
particular subject Research equipments are very hard or expensive to acquire leading
to formulation mere assumptions Another hindrance is poor or inaccessibility to the
region of study
Some of the limitations of doing a research include access of information
availability of enough resources and time management The availability of experts in
42
editing and guidance may also be minimal where support from friends or
organisation may not be enough
The limitations of the study are those characteristics of design or
methodology that impacted or influenced the application or interpretation of the
results of your study They are the constraints on generalizability and utility of
findings that are the result of the ways in which you chose to design the study andor
the method used to establish internal and external validity
Another limitation related to building the evidence about ldquosurvival of
consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin
spiritrdquo Not knowing all of your extended family members limits your ability to
verify statements communicated by the Medium When information related to a
discarnate is not verified this result could be related to the sitterrsquos limitations but it
may also be related to the Medium These challenges however highlight the
limitations of spirit communication and in general further highlights the complexity
of studying the ldquoA study of Apple Incorporationrdquo
Limitations in research methods vary depending on the type of method used
and how it was conducted They include language barriers you might want to do a
research on something that is in a language which you do not understand and the
production of a translator is not available You might also be short of the research
materials and others are not immediately available among others
Limitations are influences that the researcher cannot control They are the
shortcomings conditions or influences that cannot be controlled by the researcher
that place restrictions on your methodology and conclusions Any limitations that
might influence the results should be mentioned
54 SUGGESTIONS FOR FUTURE RESEARCH
From this research the researcher recommends a several means that could be
taken to improve staffrsquos motivation by concentrating on leadership styles
43
According to Marketing minds (2012) Apple Inc uses the Apple brand to
compete across several highly competitive markets including the personal computer
industry with its Macintosh line of computerslaptops and related software the
consumer electronics industry with products such as the iPod digital music
distribution through iTunes Music Store the smart phone market with the Apple
iPhone magazine book games and applications publishing via the AppsStore for
iPhone and the iPad tablet computing device and movie and TV content distribution
with Apple TV The company is also establishing a very strong marketing presence
relative to the rival (Google) in the advertising market via its business Apps and iAd
network Steve Jobs the co-Founder of Apple described the company as being a
mobile devices company largest in the world as their revenues are bigger than
Nokia Samsung or Sonys mobile devices business
The story started two months ago when Google released its first smart phone
This new smart phone made by a Taiwanese company called HTC and the phone
called Nexus One After three weeks Apple Company said is going to sue the
manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC
The company which has been releasing iPhone since 2007 believes that HTC
illegally used 20 patents of Apple These patents are related to user interface
architecture and hardware of iPhone Apple Company filed a lawsuit in US District
Court in Delaware and an objection presented to the International Trade Commission
in USA too
In response to these accusations made by Apple Company against HTC
company The HTC denied Applersquos allegations and declared to fight the suit In other
response HTC said it has been making phones for a far longer time than Apple
including a touch screen device called the XDA that predates the iPhone by about 5
years
Implications
The implications here appear to be that HTCrsquos technological primary somehow goes
against Applersquos claims that the company violated 20 of its patents And while itrsquos
certainly possible that that might be the case itrsquos hard to accept that argument
without a list of patents to back it up
Patents
44
Here some of the patents that Apple Company accusing HTC Company used them
for its new Nexus phone manufactured for Google They are Multi-touch Screen
Multifinger gestures device integration and multitasking accelerometer patents
What is Android Android is a software installed in the mobile devices that includes
an operating system middleware and key applications The Android SDK provides
the tools and APIs necessary to begin developing applications on the Android
platform using the Java programming language
Terminology
Today in the market consumer have a lot of options for every product
whether it be an IT product or Home PCs or consumer durables or a FMCG product
This study may be helpful for company to know about the factors affecting the
consumer behavior and patterns of the consumer It may also be helpful to know the
specific requirement of customer so that the customer can be easily satisfied
Moreover this study helps to know the buying habits and patterns of customer The
study will help the company to understand the relationship that a consumer have with
their Apple product It will help to ascertain the reason which makes the undisputed
leader in almost every segment in which they operate
All Apple Professional Development facilitators are educators themselves
That gives them a unique view they know whatrsquos important in the classroom so they
can ensure that you learn about your Apple products and how they can best serve you
and your students We have created workshops in the following categories
These curriculum-focused workshops help teachers apply their skills with
Apple products to specific areas and disciplines to produce effective personal
learning for their students
Focused on technology skills these foundational workshops help teachers
become confident and comfortable integrating Apple products into their teaching
strategies
These workshops for school leaders and Education decision-makers focus on
issues important to success such as visioning and planning
Our research investigated the role of social norms in an extended theory of
planned behavior (TPB) in the explanation of prostatecolorectal cancer screening
(CS) intention and the prediction of CS uptake among men
45
Apple is well known for giving its customers things that they need but didnt
know they needed until the product shipped In that spirit Apple is in a unique
position to make further gains with that philosophy especially as other companies
pull back reduce RampD or get out of some markets completely
I written before about how Apples financial position gives it a unique
competitive advantage over the competition That discussion pointed to how Apple
can pay cash for components get to the front of supplier delivery schedules then
through volume drive prices down putting extreme price pressure on the
competition while they develop the next generation with RampD dollars
Even as Apple does this they are mindful of their brand Selling cheap
products doesnt sit well with Apple and they definitely dont want to undercut or
cannibalize other product lines
So if one asks the question about what Apple can deliver in a time when
customers are watching every penny its silly to envision a cheaper stripped down
version of a product thats already doing well Instead as Apple ponders how to
deliver new products to cost conscious customers the company tends to think about
holes in the market that can be exploited with their technology -- but which dont
undercut current products
There are other considerations as well For example the iPod touch doesnt
have a camera or an FM radio Other than the CPU it doesnt radiate and can
therefore be used in corporate or government environments that would otherwise
forbid a device that could be a security concern Our fantasies often neglect to
consider such things Because people expect to use their iPhone anywhere that
device has a different set of design constraints
Availability of multi-modal logistics services has been introduced and
occupational safety and health management system elaborated The DTPB can
provide a useful framework for evaluating interventions to increase logisticians
motivations to safety performance The overriding aim of this study was to design
and pilot test a questionnaire for subsequent use in a large-scale survey This study
describes the early stages of a research questionnaire development and a pilot study
The main results of this pilot study that the questionnaire proved to be reliable and
the analysis although preliminary provided strong support for the predictive power
of the DTPB The evaluation led to minor changes in the questionnaire Currently
46
the relevant literature surrounding the DTPB reveals a lack of research that utilizes
empirically validated theories in the field of logistics safety There is therefore a need
to consider more practical issues that emerge when applying the theory As is often
the case with the DTPB questionnaire the participants thought the questionnaire was
rather long This is important given that lengthy questionnaires can impact on data
quality through reduced completion rates due to factors such as lowered participant
motivation The length of the questionnaire could be accommodated thereby
encouraging participation Another comment levied at the DTPB questionnaire is that
it appears rather repetitive Indeed responses received in the present context included
wersquove answered that already Alternatively it may be better to group the outcomes
and behavioural belief statements and address the issue of similarity
Although the key purpose of this study was to develop and pilot a
questionnaire and not to generalize its findings it is of interest to note that the
occupational doctors advice has significant relationship to safety performance One
possible reason is that occupational safety and health information is not easily
available thereby increasing the reliance of the workers on the occupational doctors
advice This finding together with the significant influence of peer culture within the
DTPB framework would seem to strengthen the view that increasing exposure of
logisticians to occupational safety and health may encourage more positive
subjective norms and implies that contact with occupational doctors may encourage
the logisticians to work safely
Deeper interpretation suggests that peers causal attributions regarding safety
performance in their workplace may exert a comparatively strong influence over
logisticians991257 safety It also adds weight to the suggestion that occupational safety
and health training should form part of the logistics company991257s annual training plan
and as such supports the view that occupational safety and health intervention
programmes are required
He findings from questionnaire pilot test seem to corroborate previous
research by suggesting that subjective norms is a key issue to be addressed in any
occupational safety and programme as is the case of the logistics sector The result is
in line with the results reported by Hamilton and White Paris and Van den Broucke
and Fogarty and Shaw who found subjective norms to be important in affecting
adoption of a system As such it would seem that efforts should be made to enhance
knowledge and in particular to highlight the benefits of safety performance for both
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
40
Chapter 5
CONCLUSION AND RECOMMENDATION
51 INTRODUCTION
This chapter target to discuss the outcome shown in the previous chapters by
setting against them with those finding principles and earlier investigation in the
common field Moreover the investigationrsquos confines and recommendations for the
future research and practice are shown in this chapter
52 DISCUSSION OF FINDING
The objectives of this investigation were to determine the relationship
between leadership style and motivation level It is a study of Apple Incorporation
The outcome of this investigation gives that the leadership styles are supported to the
level of staff motivation The independents variables had correlation with the level of
the staff motivation that is illustrated in Table 42 in the preceding chapter
Based on the analysis of the research (Sample the leadership styles of the
manager of the Apple Incorporation) is significant with the leadership style which
has been practiced by Chief Executive Officer of Apple Incorporation in the District
41
of Johor Bahru Johor James Liow 1992) Analysis from the research found that the
most dominant leadership is achievement oriented followed by supportive directive
participative and achievement oriented
In discussing the results the researchers prefer to discuss each hypothesis
separately in order to get an accurate and complete perceptive of the relationship
between leadership style and motivation level
The results revealed that the respondents perceived the all four leadership
styles of the manager have relation with their level of motivation towards their jobs
Furthermore the results revealed that there is significant relationship between
leadership style and motivation level
What is remarkable here is that this findings correlates strongly with the
arguments that say that relationship between leadership style and motivation level
can be both influential and no influential with staffrsquos motivation and his or her
leadership styles depends on his or her choice of the style that suits the situation or
the company
For example the researchers of University Malaya claimed that the
leadership styles of leader had relationship with staffrsquos motivation but depending on
their jobs according to the job description and the organizational chart that informs
employees what when and how tasks should be done
53 LIMITATION OF STUDY
One of the limitations in research includes lack of adequate information on a
particular subject Research equipments are very hard or expensive to acquire leading
to formulation mere assumptions Another hindrance is poor or inaccessibility to the
region of study
Some of the limitations of doing a research include access of information
availability of enough resources and time management The availability of experts in
42
editing and guidance may also be minimal where support from friends or
organisation may not be enough
The limitations of the study are those characteristics of design or
methodology that impacted or influenced the application or interpretation of the
results of your study They are the constraints on generalizability and utility of
findings that are the result of the ways in which you chose to design the study andor
the method used to establish internal and external validity
Another limitation related to building the evidence about ldquosurvival of
consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin
spiritrdquo Not knowing all of your extended family members limits your ability to
verify statements communicated by the Medium When information related to a
discarnate is not verified this result could be related to the sitterrsquos limitations but it
may also be related to the Medium These challenges however highlight the
limitations of spirit communication and in general further highlights the complexity
of studying the ldquoA study of Apple Incorporationrdquo
Limitations in research methods vary depending on the type of method used
and how it was conducted They include language barriers you might want to do a
research on something that is in a language which you do not understand and the
production of a translator is not available You might also be short of the research
materials and others are not immediately available among others
Limitations are influences that the researcher cannot control They are the
shortcomings conditions or influences that cannot be controlled by the researcher
that place restrictions on your methodology and conclusions Any limitations that
might influence the results should be mentioned
54 SUGGESTIONS FOR FUTURE RESEARCH
From this research the researcher recommends a several means that could be
taken to improve staffrsquos motivation by concentrating on leadership styles
43
According to Marketing minds (2012) Apple Inc uses the Apple brand to
compete across several highly competitive markets including the personal computer
industry with its Macintosh line of computerslaptops and related software the
consumer electronics industry with products such as the iPod digital music
distribution through iTunes Music Store the smart phone market with the Apple
iPhone magazine book games and applications publishing via the AppsStore for
iPhone and the iPad tablet computing device and movie and TV content distribution
with Apple TV The company is also establishing a very strong marketing presence
relative to the rival (Google) in the advertising market via its business Apps and iAd
network Steve Jobs the co-Founder of Apple described the company as being a
mobile devices company largest in the world as their revenues are bigger than
Nokia Samsung or Sonys mobile devices business
The story started two months ago when Google released its first smart phone
This new smart phone made by a Taiwanese company called HTC and the phone
called Nexus One After three weeks Apple Company said is going to sue the
manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC
The company which has been releasing iPhone since 2007 believes that HTC
illegally used 20 patents of Apple These patents are related to user interface
architecture and hardware of iPhone Apple Company filed a lawsuit in US District
Court in Delaware and an objection presented to the International Trade Commission
in USA too
In response to these accusations made by Apple Company against HTC
company The HTC denied Applersquos allegations and declared to fight the suit In other
response HTC said it has been making phones for a far longer time than Apple
including a touch screen device called the XDA that predates the iPhone by about 5
years
Implications
The implications here appear to be that HTCrsquos technological primary somehow goes
against Applersquos claims that the company violated 20 of its patents And while itrsquos
certainly possible that that might be the case itrsquos hard to accept that argument
without a list of patents to back it up
Patents
44
Here some of the patents that Apple Company accusing HTC Company used them
for its new Nexus phone manufactured for Google They are Multi-touch Screen
Multifinger gestures device integration and multitasking accelerometer patents
What is Android Android is a software installed in the mobile devices that includes
an operating system middleware and key applications The Android SDK provides
the tools and APIs necessary to begin developing applications on the Android
platform using the Java programming language
Terminology
Today in the market consumer have a lot of options for every product
whether it be an IT product or Home PCs or consumer durables or a FMCG product
This study may be helpful for company to know about the factors affecting the
consumer behavior and patterns of the consumer It may also be helpful to know the
specific requirement of customer so that the customer can be easily satisfied
Moreover this study helps to know the buying habits and patterns of customer The
study will help the company to understand the relationship that a consumer have with
their Apple product It will help to ascertain the reason which makes the undisputed
leader in almost every segment in which they operate
All Apple Professional Development facilitators are educators themselves
That gives them a unique view they know whatrsquos important in the classroom so they
can ensure that you learn about your Apple products and how they can best serve you
and your students We have created workshops in the following categories
These curriculum-focused workshops help teachers apply their skills with
Apple products to specific areas and disciplines to produce effective personal
learning for their students
Focused on technology skills these foundational workshops help teachers
become confident and comfortable integrating Apple products into their teaching
strategies
These workshops for school leaders and Education decision-makers focus on
issues important to success such as visioning and planning
Our research investigated the role of social norms in an extended theory of
planned behavior (TPB) in the explanation of prostatecolorectal cancer screening
(CS) intention and the prediction of CS uptake among men
45
Apple is well known for giving its customers things that they need but didnt
know they needed until the product shipped In that spirit Apple is in a unique
position to make further gains with that philosophy especially as other companies
pull back reduce RampD or get out of some markets completely
I written before about how Apples financial position gives it a unique
competitive advantage over the competition That discussion pointed to how Apple
can pay cash for components get to the front of supplier delivery schedules then
through volume drive prices down putting extreme price pressure on the
competition while they develop the next generation with RampD dollars
Even as Apple does this they are mindful of their brand Selling cheap
products doesnt sit well with Apple and they definitely dont want to undercut or
cannibalize other product lines
So if one asks the question about what Apple can deliver in a time when
customers are watching every penny its silly to envision a cheaper stripped down
version of a product thats already doing well Instead as Apple ponders how to
deliver new products to cost conscious customers the company tends to think about
holes in the market that can be exploited with their technology -- but which dont
undercut current products
There are other considerations as well For example the iPod touch doesnt
have a camera or an FM radio Other than the CPU it doesnt radiate and can
therefore be used in corporate or government environments that would otherwise
forbid a device that could be a security concern Our fantasies often neglect to
consider such things Because people expect to use their iPhone anywhere that
device has a different set of design constraints
Availability of multi-modal logistics services has been introduced and
occupational safety and health management system elaborated The DTPB can
provide a useful framework for evaluating interventions to increase logisticians
motivations to safety performance The overriding aim of this study was to design
and pilot test a questionnaire for subsequent use in a large-scale survey This study
describes the early stages of a research questionnaire development and a pilot study
The main results of this pilot study that the questionnaire proved to be reliable and
the analysis although preliminary provided strong support for the predictive power
of the DTPB The evaluation led to minor changes in the questionnaire Currently
46
the relevant literature surrounding the DTPB reveals a lack of research that utilizes
empirically validated theories in the field of logistics safety There is therefore a need
to consider more practical issues that emerge when applying the theory As is often
the case with the DTPB questionnaire the participants thought the questionnaire was
rather long This is important given that lengthy questionnaires can impact on data
quality through reduced completion rates due to factors such as lowered participant
motivation The length of the questionnaire could be accommodated thereby
encouraging participation Another comment levied at the DTPB questionnaire is that
it appears rather repetitive Indeed responses received in the present context included
wersquove answered that already Alternatively it may be better to group the outcomes
and behavioural belief statements and address the issue of similarity
Although the key purpose of this study was to develop and pilot a
questionnaire and not to generalize its findings it is of interest to note that the
occupational doctors advice has significant relationship to safety performance One
possible reason is that occupational safety and health information is not easily
available thereby increasing the reliance of the workers on the occupational doctors
advice This finding together with the significant influence of peer culture within the
DTPB framework would seem to strengthen the view that increasing exposure of
logisticians to occupational safety and health may encourage more positive
subjective norms and implies that contact with occupational doctors may encourage
the logisticians to work safely
Deeper interpretation suggests that peers causal attributions regarding safety
performance in their workplace may exert a comparatively strong influence over
logisticians991257 safety It also adds weight to the suggestion that occupational safety
and health training should form part of the logistics company991257s annual training plan
and as such supports the view that occupational safety and health intervention
programmes are required
He findings from questionnaire pilot test seem to corroborate previous
research by suggesting that subjective norms is a key issue to be addressed in any
occupational safety and programme as is the case of the logistics sector The result is
in line with the results reported by Hamilton and White Paris and Van den Broucke
and Fogarty and Shaw who found subjective norms to be important in affecting
adoption of a system As such it would seem that efforts should be made to enhance
knowledge and in particular to highlight the benefits of safety performance for both
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
41
of Johor Bahru Johor James Liow 1992) Analysis from the research found that the
most dominant leadership is achievement oriented followed by supportive directive
participative and achievement oriented
In discussing the results the researchers prefer to discuss each hypothesis
separately in order to get an accurate and complete perceptive of the relationship
between leadership style and motivation level
The results revealed that the respondents perceived the all four leadership
styles of the manager have relation with their level of motivation towards their jobs
Furthermore the results revealed that there is significant relationship between
leadership style and motivation level
What is remarkable here is that this findings correlates strongly with the
arguments that say that relationship between leadership style and motivation level
can be both influential and no influential with staffrsquos motivation and his or her
leadership styles depends on his or her choice of the style that suits the situation or
the company
For example the researchers of University Malaya claimed that the
leadership styles of leader had relationship with staffrsquos motivation but depending on
their jobs according to the job description and the organizational chart that informs
employees what when and how tasks should be done
53 LIMITATION OF STUDY
One of the limitations in research includes lack of adequate information on a
particular subject Research equipments are very hard or expensive to acquire leading
to formulation mere assumptions Another hindrance is poor or inaccessibility to the
region of study
Some of the limitations of doing a research include access of information
availability of enough resources and time management The availability of experts in
42
editing and guidance may also be minimal where support from friends or
organisation may not be enough
The limitations of the study are those characteristics of design or
methodology that impacted or influenced the application or interpretation of the
results of your study They are the constraints on generalizability and utility of
findings that are the result of the ways in which you chose to design the study andor
the method used to establish internal and external validity
Another limitation related to building the evidence about ldquosurvival of
consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin
spiritrdquo Not knowing all of your extended family members limits your ability to
verify statements communicated by the Medium When information related to a
discarnate is not verified this result could be related to the sitterrsquos limitations but it
may also be related to the Medium These challenges however highlight the
limitations of spirit communication and in general further highlights the complexity
of studying the ldquoA study of Apple Incorporationrdquo
Limitations in research methods vary depending on the type of method used
and how it was conducted They include language barriers you might want to do a
research on something that is in a language which you do not understand and the
production of a translator is not available You might also be short of the research
materials and others are not immediately available among others
Limitations are influences that the researcher cannot control They are the
shortcomings conditions or influences that cannot be controlled by the researcher
that place restrictions on your methodology and conclusions Any limitations that
might influence the results should be mentioned
54 SUGGESTIONS FOR FUTURE RESEARCH
From this research the researcher recommends a several means that could be
taken to improve staffrsquos motivation by concentrating on leadership styles
43
According to Marketing minds (2012) Apple Inc uses the Apple brand to
compete across several highly competitive markets including the personal computer
industry with its Macintosh line of computerslaptops and related software the
consumer electronics industry with products such as the iPod digital music
distribution through iTunes Music Store the smart phone market with the Apple
iPhone magazine book games and applications publishing via the AppsStore for
iPhone and the iPad tablet computing device and movie and TV content distribution
with Apple TV The company is also establishing a very strong marketing presence
relative to the rival (Google) in the advertising market via its business Apps and iAd
network Steve Jobs the co-Founder of Apple described the company as being a
mobile devices company largest in the world as their revenues are bigger than
Nokia Samsung or Sonys mobile devices business
The story started two months ago when Google released its first smart phone
This new smart phone made by a Taiwanese company called HTC and the phone
called Nexus One After three weeks Apple Company said is going to sue the
manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC
The company which has been releasing iPhone since 2007 believes that HTC
illegally used 20 patents of Apple These patents are related to user interface
architecture and hardware of iPhone Apple Company filed a lawsuit in US District
Court in Delaware and an objection presented to the International Trade Commission
in USA too
In response to these accusations made by Apple Company against HTC
company The HTC denied Applersquos allegations and declared to fight the suit In other
response HTC said it has been making phones for a far longer time than Apple
including a touch screen device called the XDA that predates the iPhone by about 5
years
Implications
The implications here appear to be that HTCrsquos technological primary somehow goes
against Applersquos claims that the company violated 20 of its patents And while itrsquos
certainly possible that that might be the case itrsquos hard to accept that argument
without a list of patents to back it up
Patents
44
Here some of the patents that Apple Company accusing HTC Company used them
for its new Nexus phone manufactured for Google They are Multi-touch Screen
Multifinger gestures device integration and multitasking accelerometer patents
What is Android Android is a software installed in the mobile devices that includes
an operating system middleware and key applications The Android SDK provides
the tools and APIs necessary to begin developing applications on the Android
platform using the Java programming language
Terminology
Today in the market consumer have a lot of options for every product
whether it be an IT product or Home PCs or consumer durables or a FMCG product
This study may be helpful for company to know about the factors affecting the
consumer behavior and patterns of the consumer It may also be helpful to know the
specific requirement of customer so that the customer can be easily satisfied
Moreover this study helps to know the buying habits and patterns of customer The
study will help the company to understand the relationship that a consumer have with
their Apple product It will help to ascertain the reason which makes the undisputed
leader in almost every segment in which they operate
All Apple Professional Development facilitators are educators themselves
That gives them a unique view they know whatrsquos important in the classroom so they
can ensure that you learn about your Apple products and how they can best serve you
and your students We have created workshops in the following categories
These curriculum-focused workshops help teachers apply their skills with
Apple products to specific areas and disciplines to produce effective personal
learning for their students
Focused on technology skills these foundational workshops help teachers
become confident and comfortable integrating Apple products into their teaching
strategies
These workshops for school leaders and Education decision-makers focus on
issues important to success such as visioning and planning
Our research investigated the role of social norms in an extended theory of
planned behavior (TPB) in the explanation of prostatecolorectal cancer screening
(CS) intention and the prediction of CS uptake among men
45
Apple is well known for giving its customers things that they need but didnt
know they needed until the product shipped In that spirit Apple is in a unique
position to make further gains with that philosophy especially as other companies
pull back reduce RampD or get out of some markets completely
I written before about how Apples financial position gives it a unique
competitive advantage over the competition That discussion pointed to how Apple
can pay cash for components get to the front of supplier delivery schedules then
through volume drive prices down putting extreme price pressure on the
competition while they develop the next generation with RampD dollars
Even as Apple does this they are mindful of their brand Selling cheap
products doesnt sit well with Apple and they definitely dont want to undercut or
cannibalize other product lines
So if one asks the question about what Apple can deliver in a time when
customers are watching every penny its silly to envision a cheaper stripped down
version of a product thats already doing well Instead as Apple ponders how to
deliver new products to cost conscious customers the company tends to think about
holes in the market that can be exploited with their technology -- but which dont
undercut current products
There are other considerations as well For example the iPod touch doesnt
have a camera or an FM radio Other than the CPU it doesnt radiate and can
therefore be used in corporate or government environments that would otherwise
forbid a device that could be a security concern Our fantasies often neglect to
consider such things Because people expect to use their iPhone anywhere that
device has a different set of design constraints
Availability of multi-modal logistics services has been introduced and
occupational safety and health management system elaborated The DTPB can
provide a useful framework for evaluating interventions to increase logisticians
motivations to safety performance The overriding aim of this study was to design
and pilot test a questionnaire for subsequent use in a large-scale survey This study
describes the early stages of a research questionnaire development and a pilot study
The main results of this pilot study that the questionnaire proved to be reliable and
the analysis although preliminary provided strong support for the predictive power
of the DTPB The evaluation led to minor changes in the questionnaire Currently
46
the relevant literature surrounding the DTPB reveals a lack of research that utilizes
empirically validated theories in the field of logistics safety There is therefore a need
to consider more practical issues that emerge when applying the theory As is often
the case with the DTPB questionnaire the participants thought the questionnaire was
rather long This is important given that lengthy questionnaires can impact on data
quality through reduced completion rates due to factors such as lowered participant
motivation The length of the questionnaire could be accommodated thereby
encouraging participation Another comment levied at the DTPB questionnaire is that
it appears rather repetitive Indeed responses received in the present context included
wersquove answered that already Alternatively it may be better to group the outcomes
and behavioural belief statements and address the issue of similarity
Although the key purpose of this study was to develop and pilot a
questionnaire and not to generalize its findings it is of interest to note that the
occupational doctors advice has significant relationship to safety performance One
possible reason is that occupational safety and health information is not easily
available thereby increasing the reliance of the workers on the occupational doctors
advice This finding together with the significant influence of peer culture within the
DTPB framework would seem to strengthen the view that increasing exposure of
logisticians to occupational safety and health may encourage more positive
subjective norms and implies that contact with occupational doctors may encourage
the logisticians to work safely
Deeper interpretation suggests that peers causal attributions regarding safety
performance in their workplace may exert a comparatively strong influence over
logisticians991257 safety It also adds weight to the suggestion that occupational safety
and health training should form part of the logistics company991257s annual training plan
and as such supports the view that occupational safety and health intervention
programmes are required
He findings from questionnaire pilot test seem to corroborate previous
research by suggesting that subjective norms is a key issue to be addressed in any
occupational safety and programme as is the case of the logistics sector The result is
in line with the results reported by Hamilton and White Paris and Van den Broucke
and Fogarty and Shaw who found subjective norms to be important in affecting
adoption of a system As such it would seem that efforts should be made to enhance
knowledge and in particular to highlight the benefits of safety performance for both
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
42
editing and guidance may also be minimal where support from friends or
organisation may not be enough
The limitations of the study are those characteristics of design or
methodology that impacted or influenced the application or interpretation of the
results of your study They are the constraints on generalizability and utility of
findings that are the result of the ways in which you chose to design the study andor
the method used to establish internal and external validity
Another limitation related to building the evidence about ldquosurvival of
consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin
spiritrdquo Not knowing all of your extended family members limits your ability to
verify statements communicated by the Medium When information related to a
discarnate is not verified this result could be related to the sitterrsquos limitations but it
may also be related to the Medium These challenges however highlight the
limitations of spirit communication and in general further highlights the complexity
of studying the ldquoA study of Apple Incorporationrdquo
Limitations in research methods vary depending on the type of method used
and how it was conducted They include language barriers you might want to do a
research on something that is in a language which you do not understand and the
production of a translator is not available You might also be short of the research
materials and others are not immediately available among others
Limitations are influences that the researcher cannot control They are the
shortcomings conditions or influences that cannot be controlled by the researcher
that place restrictions on your methodology and conclusions Any limitations that
might influence the results should be mentioned
54 SUGGESTIONS FOR FUTURE RESEARCH
From this research the researcher recommends a several means that could be
taken to improve staffrsquos motivation by concentrating on leadership styles
43
According to Marketing minds (2012) Apple Inc uses the Apple brand to
compete across several highly competitive markets including the personal computer
industry with its Macintosh line of computerslaptops and related software the
consumer electronics industry with products such as the iPod digital music
distribution through iTunes Music Store the smart phone market with the Apple
iPhone magazine book games and applications publishing via the AppsStore for
iPhone and the iPad tablet computing device and movie and TV content distribution
with Apple TV The company is also establishing a very strong marketing presence
relative to the rival (Google) in the advertising market via its business Apps and iAd
network Steve Jobs the co-Founder of Apple described the company as being a
mobile devices company largest in the world as their revenues are bigger than
Nokia Samsung or Sonys mobile devices business
The story started two months ago when Google released its first smart phone
This new smart phone made by a Taiwanese company called HTC and the phone
called Nexus One After three weeks Apple Company said is going to sue the
manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC
The company which has been releasing iPhone since 2007 believes that HTC
illegally used 20 patents of Apple These patents are related to user interface
architecture and hardware of iPhone Apple Company filed a lawsuit in US District
Court in Delaware and an objection presented to the International Trade Commission
in USA too
In response to these accusations made by Apple Company against HTC
company The HTC denied Applersquos allegations and declared to fight the suit In other
response HTC said it has been making phones for a far longer time than Apple
including a touch screen device called the XDA that predates the iPhone by about 5
years
Implications
The implications here appear to be that HTCrsquos technological primary somehow goes
against Applersquos claims that the company violated 20 of its patents And while itrsquos
certainly possible that that might be the case itrsquos hard to accept that argument
without a list of patents to back it up
Patents
44
Here some of the patents that Apple Company accusing HTC Company used them
for its new Nexus phone manufactured for Google They are Multi-touch Screen
Multifinger gestures device integration and multitasking accelerometer patents
What is Android Android is a software installed in the mobile devices that includes
an operating system middleware and key applications The Android SDK provides
the tools and APIs necessary to begin developing applications on the Android
platform using the Java programming language
Terminology
Today in the market consumer have a lot of options for every product
whether it be an IT product or Home PCs or consumer durables or a FMCG product
This study may be helpful for company to know about the factors affecting the
consumer behavior and patterns of the consumer It may also be helpful to know the
specific requirement of customer so that the customer can be easily satisfied
Moreover this study helps to know the buying habits and patterns of customer The
study will help the company to understand the relationship that a consumer have with
their Apple product It will help to ascertain the reason which makes the undisputed
leader in almost every segment in which they operate
All Apple Professional Development facilitators are educators themselves
That gives them a unique view they know whatrsquos important in the classroom so they
can ensure that you learn about your Apple products and how they can best serve you
and your students We have created workshops in the following categories
These curriculum-focused workshops help teachers apply their skills with
Apple products to specific areas and disciplines to produce effective personal
learning for their students
Focused on technology skills these foundational workshops help teachers
become confident and comfortable integrating Apple products into their teaching
strategies
These workshops for school leaders and Education decision-makers focus on
issues important to success such as visioning and planning
Our research investigated the role of social norms in an extended theory of
planned behavior (TPB) in the explanation of prostatecolorectal cancer screening
(CS) intention and the prediction of CS uptake among men
45
Apple is well known for giving its customers things that they need but didnt
know they needed until the product shipped In that spirit Apple is in a unique
position to make further gains with that philosophy especially as other companies
pull back reduce RampD or get out of some markets completely
I written before about how Apples financial position gives it a unique
competitive advantage over the competition That discussion pointed to how Apple
can pay cash for components get to the front of supplier delivery schedules then
through volume drive prices down putting extreme price pressure on the
competition while they develop the next generation with RampD dollars
Even as Apple does this they are mindful of their brand Selling cheap
products doesnt sit well with Apple and they definitely dont want to undercut or
cannibalize other product lines
So if one asks the question about what Apple can deliver in a time when
customers are watching every penny its silly to envision a cheaper stripped down
version of a product thats already doing well Instead as Apple ponders how to
deliver new products to cost conscious customers the company tends to think about
holes in the market that can be exploited with their technology -- but which dont
undercut current products
There are other considerations as well For example the iPod touch doesnt
have a camera or an FM radio Other than the CPU it doesnt radiate and can
therefore be used in corporate or government environments that would otherwise
forbid a device that could be a security concern Our fantasies often neglect to
consider such things Because people expect to use their iPhone anywhere that
device has a different set of design constraints
Availability of multi-modal logistics services has been introduced and
occupational safety and health management system elaborated The DTPB can
provide a useful framework for evaluating interventions to increase logisticians
motivations to safety performance The overriding aim of this study was to design
and pilot test a questionnaire for subsequent use in a large-scale survey This study
describes the early stages of a research questionnaire development and a pilot study
The main results of this pilot study that the questionnaire proved to be reliable and
the analysis although preliminary provided strong support for the predictive power
of the DTPB The evaluation led to minor changes in the questionnaire Currently
46
the relevant literature surrounding the DTPB reveals a lack of research that utilizes
empirically validated theories in the field of logistics safety There is therefore a need
to consider more practical issues that emerge when applying the theory As is often
the case with the DTPB questionnaire the participants thought the questionnaire was
rather long This is important given that lengthy questionnaires can impact on data
quality through reduced completion rates due to factors such as lowered participant
motivation The length of the questionnaire could be accommodated thereby
encouraging participation Another comment levied at the DTPB questionnaire is that
it appears rather repetitive Indeed responses received in the present context included
wersquove answered that already Alternatively it may be better to group the outcomes
and behavioural belief statements and address the issue of similarity
Although the key purpose of this study was to develop and pilot a
questionnaire and not to generalize its findings it is of interest to note that the
occupational doctors advice has significant relationship to safety performance One
possible reason is that occupational safety and health information is not easily
available thereby increasing the reliance of the workers on the occupational doctors
advice This finding together with the significant influence of peer culture within the
DTPB framework would seem to strengthen the view that increasing exposure of
logisticians to occupational safety and health may encourage more positive
subjective norms and implies that contact with occupational doctors may encourage
the logisticians to work safely
Deeper interpretation suggests that peers causal attributions regarding safety
performance in their workplace may exert a comparatively strong influence over
logisticians991257 safety It also adds weight to the suggestion that occupational safety
and health training should form part of the logistics company991257s annual training plan
and as such supports the view that occupational safety and health intervention
programmes are required
He findings from questionnaire pilot test seem to corroborate previous
research by suggesting that subjective norms is a key issue to be addressed in any
occupational safety and programme as is the case of the logistics sector The result is
in line with the results reported by Hamilton and White Paris and Van den Broucke
and Fogarty and Shaw who found subjective norms to be important in affecting
adoption of a system As such it would seem that efforts should be made to enhance
knowledge and in particular to highlight the benefits of safety performance for both
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
43
According to Marketing minds (2012) Apple Inc uses the Apple brand to
compete across several highly competitive markets including the personal computer
industry with its Macintosh line of computerslaptops and related software the
consumer electronics industry with products such as the iPod digital music
distribution through iTunes Music Store the smart phone market with the Apple
iPhone magazine book games and applications publishing via the AppsStore for
iPhone and the iPad tablet computing device and movie and TV content distribution
with Apple TV The company is also establishing a very strong marketing presence
relative to the rival (Google) in the advertising market via its business Apps and iAd
network Steve Jobs the co-Founder of Apple described the company as being a
mobile devices company largest in the world as their revenues are bigger than
Nokia Samsung or Sonys mobile devices business
The story started two months ago when Google released its first smart phone
This new smart phone made by a Taiwanese company called HTC and the phone
called Nexus One After three weeks Apple Company said is going to sue the
manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC
The company which has been releasing iPhone since 2007 believes that HTC
illegally used 20 patents of Apple These patents are related to user interface
architecture and hardware of iPhone Apple Company filed a lawsuit in US District
Court in Delaware and an objection presented to the International Trade Commission
in USA too
In response to these accusations made by Apple Company against HTC
company The HTC denied Applersquos allegations and declared to fight the suit In other
response HTC said it has been making phones for a far longer time than Apple
including a touch screen device called the XDA that predates the iPhone by about 5
years
Implications
The implications here appear to be that HTCrsquos technological primary somehow goes
against Applersquos claims that the company violated 20 of its patents And while itrsquos
certainly possible that that might be the case itrsquos hard to accept that argument
without a list of patents to back it up
Patents
44
Here some of the patents that Apple Company accusing HTC Company used them
for its new Nexus phone manufactured for Google They are Multi-touch Screen
Multifinger gestures device integration and multitasking accelerometer patents
What is Android Android is a software installed in the mobile devices that includes
an operating system middleware and key applications The Android SDK provides
the tools and APIs necessary to begin developing applications on the Android
platform using the Java programming language
Terminology
Today in the market consumer have a lot of options for every product
whether it be an IT product or Home PCs or consumer durables or a FMCG product
This study may be helpful for company to know about the factors affecting the
consumer behavior and patterns of the consumer It may also be helpful to know the
specific requirement of customer so that the customer can be easily satisfied
Moreover this study helps to know the buying habits and patterns of customer The
study will help the company to understand the relationship that a consumer have with
their Apple product It will help to ascertain the reason which makes the undisputed
leader in almost every segment in which they operate
All Apple Professional Development facilitators are educators themselves
That gives them a unique view they know whatrsquos important in the classroom so they
can ensure that you learn about your Apple products and how they can best serve you
and your students We have created workshops in the following categories
These curriculum-focused workshops help teachers apply their skills with
Apple products to specific areas and disciplines to produce effective personal
learning for their students
Focused on technology skills these foundational workshops help teachers
become confident and comfortable integrating Apple products into their teaching
strategies
These workshops for school leaders and Education decision-makers focus on
issues important to success such as visioning and planning
Our research investigated the role of social norms in an extended theory of
planned behavior (TPB) in the explanation of prostatecolorectal cancer screening
(CS) intention and the prediction of CS uptake among men
45
Apple is well known for giving its customers things that they need but didnt
know they needed until the product shipped In that spirit Apple is in a unique
position to make further gains with that philosophy especially as other companies
pull back reduce RampD or get out of some markets completely
I written before about how Apples financial position gives it a unique
competitive advantage over the competition That discussion pointed to how Apple
can pay cash for components get to the front of supplier delivery schedules then
through volume drive prices down putting extreme price pressure on the
competition while they develop the next generation with RampD dollars
Even as Apple does this they are mindful of their brand Selling cheap
products doesnt sit well with Apple and they definitely dont want to undercut or
cannibalize other product lines
So if one asks the question about what Apple can deliver in a time when
customers are watching every penny its silly to envision a cheaper stripped down
version of a product thats already doing well Instead as Apple ponders how to
deliver new products to cost conscious customers the company tends to think about
holes in the market that can be exploited with their technology -- but which dont
undercut current products
There are other considerations as well For example the iPod touch doesnt
have a camera or an FM radio Other than the CPU it doesnt radiate and can
therefore be used in corporate or government environments that would otherwise
forbid a device that could be a security concern Our fantasies often neglect to
consider such things Because people expect to use their iPhone anywhere that
device has a different set of design constraints
Availability of multi-modal logistics services has been introduced and
occupational safety and health management system elaborated The DTPB can
provide a useful framework for evaluating interventions to increase logisticians
motivations to safety performance The overriding aim of this study was to design
and pilot test a questionnaire for subsequent use in a large-scale survey This study
describes the early stages of a research questionnaire development and a pilot study
The main results of this pilot study that the questionnaire proved to be reliable and
the analysis although preliminary provided strong support for the predictive power
of the DTPB The evaluation led to minor changes in the questionnaire Currently
46
the relevant literature surrounding the DTPB reveals a lack of research that utilizes
empirically validated theories in the field of logistics safety There is therefore a need
to consider more practical issues that emerge when applying the theory As is often
the case with the DTPB questionnaire the participants thought the questionnaire was
rather long This is important given that lengthy questionnaires can impact on data
quality through reduced completion rates due to factors such as lowered participant
motivation The length of the questionnaire could be accommodated thereby
encouraging participation Another comment levied at the DTPB questionnaire is that
it appears rather repetitive Indeed responses received in the present context included
wersquove answered that already Alternatively it may be better to group the outcomes
and behavioural belief statements and address the issue of similarity
Although the key purpose of this study was to develop and pilot a
questionnaire and not to generalize its findings it is of interest to note that the
occupational doctors advice has significant relationship to safety performance One
possible reason is that occupational safety and health information is not easily
available thereby increasing the reliance of the workers on the occupational doctors
advice This finding together with the significant influence of peer culture within the
DTPB framework would seem to strengthen the view that increasing exposure of
logisticians to occupational safety and health may encourage more positive
subjective norms and implies that contact with occupational doctors may encourage
the logisticians to work safely
Deeper interpretation suggests that peers causal attributions regarding safety
performance in their workplace may exert a comparatively strong influence over
logisticians991257 safety It also adds weight to the suggestion that occupational safety
and health training should form part of the logistics company991257s annual training plan
and as such supports the view that occupational safety and health intervention
programmes are required
He findings from questionnaire pilot test seem to corroborate previous
research by suggesting that subjective norms is a key issue to be addressed in any
occupational safety and programme as is the case of the logistics sector The result is
in line with the results reported by Hamilton and White Paris and Van den Broucke
and Fogarty and Shaw who found subjective norms to be important in affecting
adoption of a system As such it would seem that efforts should be made to enhance
knowledge and in particular to highlight the benefits of safety performance for both
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
44
Here some of the patents that Apple Company accusing HTC Company used them
for its new Nexus phone manufactured for Google They are Multi-touch Screen
Multifinger gestures device integration and multitasking accelerometer patents
What is Android Android is a software installed in the mobile devices that includes
an operating system middleware and key applications The Android SDK provides
the tools and APIs necessary to begin developing applications on the Android
platform using the Java programming language
Terminology
Today in the market consumer have a lot of options for every product
whether it be an IT product or Home PCs or consumer durables or a FMCG product
This study may be helpful for company to know about the factors affecting the
consumer behavior and patterns of the consumer It may also be helpful to know the
specific requirement of customer so that the customer can be easily satisfied
Moreover this study helps to know the buying habits and patterns of customer The
study will help the company to understand the relationship that a consumer have with
their Apple product It will help to ascertain the reason which makes the undisputed
leader in almost every segment in which they operate
All Apple Professional Development facilitators are educators themselves
That gives them a unique view they know whatrsquos important in the classroom so they
can ensure that you learn about your Apple products and how they can best serve you
and your students We have created workshops in the following categories
These curriculum-focused workshops help teachers apply their skills with
Apple products to specific areas and disciplines to produce effective personal
learning for their students
Focused on technology skills these foundational workshops help teachers
become confident and comfortable integrating Apple products into their teaching
strategies
These workshops for school leaders and Education decision-makers focus on
issues important to success such as visioning and planning
Our research investigated the role of social norms in an extended theory of
planned behavior (TPB) in the explanation of prostatecolorectal cancer screening
(CS) intention and the prediction of CS uptake among men
45
Apple is well known for giving its customers things that they need but didnt
know they needed until the product shipped In that spirit Apple is in a unique
position to make further gains with that philosophy especially as other companies
pull back reduce RampD or get out of some markets completely
I written before about how Apples financial position gives it a unique
competitive advantage over the competition That discussion pointed to how Apple
can pay cash for components get to the front of supplier delivery schedules then
through volume drive prices down putting extreme price pressure on the
competition while they develop the next generation with RampD dollars
Even as Apple does this they are mindful of their brand Selling cheap
products doesnt sit well with Apple and they definitely dont want to undercut or
cannibalize other product lines
So if one asks the question about what Apple can deliver in a time when
customers are watching every penny its silly to envision a cheaper stripped down
version of a product thats already doing well Instead as Apple ponders how to
deliver new products to cost conscious customers the company tends to think about
holes in the market that can be exploited with their technology -- but which dont
undercut current products
There are other considerations as well For example the iPod touch doesnt
have a camera or an FM radio Other than the CPU it doesnt radiate and can
therefore be used in corporate or government environments that would otherwise
forbid a device that could be a security concern Our fantasies often neglect to
consider such things Because people expect to use their iPhone anywhere that
device has a different set of design constraints
Availability of multi-modal logistics services has been introduced and
occupational safety and health management system elaborated The DTPB can
provide a useful framework for evaluating interventions to increase logisticians
motivations to safety performance The overriding aim of this study was to design
and pilot test a questionnaire for subsequent use in a large-scale survey This study
describes the early stages of a research questionnaire development and a pilot study
The main results of this pilot study that the questionnaire proved to be reliable and
the analysis although preliminary provided strong support for the predictive power
of the DTPB The evaluation led to minor changes in the questionnaire Currently
46
the relevant literature surrounding the DTPB reveals a lack of research that utilizes
empirically validated theories in the field of logistics safety There is therefore a need
to consider more practical issues that emerge when applying the theory As is often
the case with the DTPB questionnaire the participants thought the questionnaire was
rather long This is important given that lengthy questionnaires can impact on data
quality through reduced completion rates due to factors such as lowered participant
motivation The length of the questionnaire could be accommodated thereby
encouraging participation Another comment levied at the DTPB questionnaire is that
it appears rather repetitive Indeed responses received in the present context included
wersquove answered that already Alternatively it may be better to group the outcomes
and behavioural belief statements and address the issue of similarity
Although the key purpose of this study was to develop and pilot a
questionnaire and not to generalize its findings it is of interest to note that the
occupational doctors advice has significant relationship to safety performance One
possible reason is that occupational safety and health information is not easily
available thereby increasing the reliance of the workers on the occupational doctors
advice This finding together with the significant influence of peer culture within the
DTPB framework would seem to strengthen the view that increasing exposure of
logisticians to occupational safety and health may encourage more positive
subjective norms and implies that contact with occupational doctors may encourage
the logisticians to work safely
Deeper interpretation suggests that peers causal attributions regarding safety
performance in their workplace may exert a comparatively strong influence over
logisticians991257 safety It also adds weight to the suggestion that occupational safety
and health training should form part of the logistics company991257s annual training plan
and as such supports the view that occupational safety and health intervention
programmes are required
He findings from questionnaire pilot test seem to corroborate previous
research by suggesting that subjective norms is a key issue to be addressed in any
occupational safety and programme as is the case of the logistics sector The result is
in line with the results reported by Hamilton and White Paris and Van den Broucke
and Fogarty and Shaw who found subjective norms to be important in affecting
adoption of a system As such it would seem that efforts should be made to enhance
knowledge and in particular to highlight the benefits of safety performance for both
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
45
Apple is well known for giving its customers things that they need but didnt
know they needed until the product shipped In that spirit Apple is in a unique
position to make further gains with that philosophy especially as other companies
pull back reduce RampD or get out of some markets completely
I written before about how Apples financial position gives it a unique
competitive advantage over the competition That discussion pointed to how Apple
can pay cash for components get to the front of supplier delivery schedules then
through volume drive prices down putting extreme price pressure on the
competition while they develop the next generation with RampD dollars
Even as Apple does this they are mindful of their brand Selling cheap
products doesnt sit well with Apple and they definitely dont want to undercut or
cannibalize other product lines
So if one asks the question about what Apple can deliver in a time when
customers are watching every penny its silly to envision a cheaper stripped down
version of a product thats already doing well Instead as Apple ponders how to
deliver new products to cost conscious customers the company tends to think about
holes in the market that can be exploited with their technology -- but which dont
undercut current products
There are other considerations as well For example the iPod touch doesnt
have a camera or an FM radio Other than the CPU it doesnt radiate and can
therefore be used in corporate or government environments that would otherwise
forbid a device that could be a security concern Our fantasies often neglect to
consider such things Because people expect to use their iPhone anywhere that
device has a different set of design constraints
Availability of multi-modal logistics services has been introduced and
occupational safety and health management system elaborated The DTPB can
provide a useful framework for evaluating interventions to increase logisticians
motivations to safety performance The overriding aim of this study was to design
and pilot test a questionnaire for subsequent use in a large-scale survey This study
describes the early stages of a research questionnaire development and a pilot study
The main results of this pilot study that the questionnaire proved to be reliable and
the analysis although preliminary provided strong support for the predictive power
of the DTPB The evaluation led to minor changes in the questionnaire Currently
46
the relevant literature surrounding the DTPB reveals a lack of research that utilizes
empirically validated theories in the field of logistics safety There is therefore a need
to consider more practical issues that emerge when applying the theory As is often
the case with the DTPB questionnaire the participants thought the questionnaire was
rather long This is important given that lengthy questionnaires can impact on data
quality through reduced completion rates due to factors such as lowered participant
motivation The length of the questionnaire could be accommodated thereby
encouraging participation Another comment levied at the DTPB questionnaire is that
it appears rather repetitive Indeed responses received in the present context included
wersquove answered that already Alternatively it may be better to group the outcomes
and behavioural belief statements and address the issue of similarity
Although the key purpose of this study was to develop and pilot a
questionnaire and not to generalize its findings it is of interest to note that the
occupational doctors advice has significant relationship to safety performance One
possible reason is that occupational safety and health information is not easily
available thereby increasing the reliance of the workers on the occupational doctors
advice This finding together with the significant influence of peer culture within the
DTPB framework would seem to strengthen the view that increasing exposure of
logisticians to occupational safety and health may encourage more positive
subjective norms and implies that contact with occupational doctors may encourage
the logisticians to work safely
Deeper interpretation suggests that peers causal attributions regarding safety
performance in their workplace may exert a comparatively strong influence over
logisticians991257 safety It also adds weight to the suggestion that occupational safety
and health training should form part of the logistics company991257s annual training plan
and as such supports the view that occupational safety and health intervention
programmes are required
He findings from questionnaire pilot test seem to corroborate previous
research by suggesting that subjective norms is a key issue to be addressed in any
occupational safety and programme as is the case of the logistics sector The result is
in line with the results reported by Hamilton and White Paris and Van den Broucke
and Fogarty and Shaw who found subjective norms to be important in affecting
adoption of a system As such it would seem that efforts should be made to enhance
knowledge and in particular to highlight the benefits of safety performance for both
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
46
the relevant literature surrounding the DTPB reveals a lack of research that utilizes
empirically validated theories in the field of logistics safety There is therefore a need
to consider more practical issues that emerge when applying the theory As is often
the case with the DTPB questionnaire the participants thought the questionnaire was
rather long This is important given that lengthy questionnaires can impact on data
quality through reduced completion rates due to factors such as lowered participant
motivation The length of the questionnaire could be accommodated thereby
encouraging participation Another comment levied at the DTPB questionnaire is that
it appears rather repetitive Indeed responses received in the present context included
wersquove answered that already Alternatively it may be better to group the outcomes
and behavioural belief statements and address the issue of similarity
Although the key purpose of this study was to develop and pilot a
questionnaire and not to generalize its findings it is of interest to note that the
occupational doctors advice has significant relationship to safety performance One
possible reason is that occupational safety and health information is not easily
available thereby increasing the reliance of the workers on the occupational doctors
advice This finding together with the significant influence of peer culture within the
DTPB framework would seem to strengthen the view that increasing exposure of
logisticians to occupational safety and health may encourage more positive
subjective norms and implies that contact with occupational doctors may encourage
the logisticians to work safely
Deeper interpretation suggests that peers causal attributions regarding safety
performance in their workplace may exert a comparatively strong influence over
logisticians991257 safety It also adds weight to the suggestion that occupational safety
and health training should form part of the logistics company991257s annual training plan
and as such supports the view that occupational safety and health intervention
programmes are required
He findings from questionnaire pilot test seem to corroborate previous
research by suggesting that subjective norms is a key issue to be addressed in any
occupational safety and programme as is the case of the logistics sector The result is
in line with the results reported by Hamilton and White Paris and Van den Broucke
and Fogarty and Shaw who found subjective norms to be important in affecting
adoption of a system As such it would seem that efforts should be made to enhance
knowledge and in particular to highlight the benefits of safety performance for both
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
47
the employer and the employee Although these findings serve to highlight what
might form the basis of an intervention there is a need to replicate the findings in a
larger sample as the small number of sample may restrict the generalizability of the
findings Secondly the safety performance construct is self-reported Asymmetry of
information at the workplace may influence the respondent991257s accurate information
on safety performance
55 CONCLUSION
To sum it up the study has revealed the following findings
In general the study has managed to add to the existing body of knowledge in
furthering our understanding to the relationship between leadership style and
motivation level of Apple Inc The research also able to act as reference to the future
research sincere recommendations and suggestions given to ensure that the company
can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple
ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people
Those who use computers and those who use Apples (Early 1980s) The Computer
for the rest of us The Power to Be Your Best Think different Switch Get a Mac
designed by Apple in California
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
48
REFERENCES
Printed media
1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice
Hall
2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The
Dryden Press
3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo
[2nd edition]
England prentice hallpg 142
4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A
practical Guiderdquo [3rd
edition] Pearson Education Limited
Online media
5 Wiki invest2012Technology(online)Available at
[httpwwwwikinvestcomindustryTechnology
Accessed 19th July 2012]
6 Wikipedia 2012Apple Store(online) Available at
[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]
7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th
July 2012]
8 Marketing Minds 2012Apples branding strategy(online)Available
at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml
Accessed 20th
September 2012]
9 Management study guide 2012What is brand awareness(online)Available
at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th
September 2012]
10 Aboutcom 2012What is branding and how important is it to your marketing
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
49
strategy
(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm
Accessed 20th
September 2012]
11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available
athttpwwwclarityin-
communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-
strong-brandaspx
Accessed 17th October 2012)
12 Marcia Yudkin2012Benefits of branding(online)Available at
(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)
13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy
product
recognition(online)Available at [httpsmallbusinesschroncomadvantages-
branding-strategyproduct-
recognition-24873html Accessed 17th October 2012]
A study on marketing strategy of Apple December 2012
42
14 Matt Asay2010Apple doesnt target markets It targets people(online)Available
at
[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people
Accessed 21st
September2012]
15 Marketing teachercom2012Targeting(online)Available at
[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed
21st September
2012]
16 Switchtomac 2009Understanding Apples positioning (online)Available
at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-
premium-brand-at-apremium-
pricehtml Accessed 21st September 2012]
17 Boseng20114Ps Apple(online)Available
at[httpwwwstudymodecomessays4Ps-Apple-
584461html Accessed 10th October 2012]
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
50
18 CJ2011 The Four Ps To Marketing Your Way Out Of A
Recession(online)Available
at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-
arecession
Accessed 10th October 2012]
19 Villing and Company2011 The Genius of Steve Jobs Understanding
Marketings 4
Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th
October 2012]
20 Slideshare2012SWOT Analysis for Apple(online)Available at
[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October
2012]
21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities
Threats The SWOT
Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-
weaknessesopportunities-
threats-the-swot-analysis Accessed 12th October 2012]
22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats
23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-
strengths-weaknessesopportunities-
threatsaspx Accessed 12th October 2012]
24 Divya Mishra2011Apple IncExecutive Summary(online)Available
at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October
2012]
25 Trellian2012What is competitive edge(online)Available
at[httpcitrelliancomcompetitiveedge
html Accessed 12th October 2012]
26 Rob Enderele2004Apples competitive advantage(online)Available at[
httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]
27 Ben Bajarin2011Why apple has a strong competitive
advantage(online)Available
at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October
2012
28 Albrecht Lone (2005) Textual Analysis and the Production of Text
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
51
Samfundslitteratur
29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin
Garoarsdoacutettir
Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash
The Search
for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press
30 Garsten Christina (1994) Apple World Core and Periphery in a
Transnational Organizational
Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
52
APPENDICES
Appendix 1 Research Interview Questions The Directors
APPENDIX A
QUESTIONAIRE
Apple Inc
SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT
QUESTIONAIRE FORM
Research Topic
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
53
To study the relationship between leadership style and motivation level
This survey is conducted to fulfil the need for certification of
Bachelor in Management ( Marketing)
I would like to thank you for your cooperation to participate in this survey
Your response is crucial for the success of this survey
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
54
1 When faced with a challenge my first thought is Who can I enlist to
help and not What can I do
0 1 2 3
Never Rarely Occasionally Always
2 When my team committee or organization fails to achieve an
objective my first assumption is that its some kind of leadership
issue
0 1 2 3
Never Rarely Occasionally Always
3 I believe that developing my leadership skills will increase my
effectiveness dramatically
0 1 2 3
Never Rarely Occasionally Always
4 I rely on influence rather than on my position or title to get others to
follow me or do what I want
0 1 2 3
Never Rarely Occasionally Always
5 During discussions or brainstorming sessions people turn to me and
ask for my advice
0 1 2 3
Never Rarely Occasionally Always
6 I rely on my relationships with others rather than organizational
systems and procedures to get things done
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
55
0 1 2 3
Never Rarely Occasionally Always
7 I have a concrete specific plan for personal growth that I engage in
weekly
0 1 2 3
Never Rarely Occasionally Always
8 I have found experts and mentors for key areas of my life with
whom I engage on a regular basis
0 1 2 3
Never Rarely Occasionally Always
9 To promote my professional growth I have read at least six books (or taken
at least one worthwhile class or listened to twelve or more audio lessons) per
year for the last three years
0 1 2 3
Never Rarely Occasionally Always
10 I spot problems obstacles and trends that will impact the outcome of
initiatives my organization puts into place
0 1 2 3
Never Rarely Occasionally Always
11 I can clearly see a pathway for the implementation of a vision including not
only the process but also the people and resources needed
0 1 2 3
Never Rarely Occasionally Always
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
56
12 I am called upon to plan initiatives for my organization
0 1 2 3
Never Rarely Occasionally Always
13 Rather than being annoyed when team members have issues preventing them
from doing their jobs effectively I see the issues as an opportunity to serve
and help those people
0 1 2 3
Never Rarely Occasionally Always
14 I look for ways to make things better for the people I lead
0 1 2 3
Never Rarely Occasionally Always
15 I find great personal satisfaction in helping other people become more
successful
0 1 2 3
Never Rarely Occasionally Always
16 The people I lead confide in me regarding sensitive issues
0 1 2 3
Never Rarely Occasionally Always
17 When I tell someone in my organization that I will do something she can
count on me to follow through
0 1 2 3
Never Rarely Occasionally Always
18 I avoid undermining others or talking behind their backs
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
57
0 1 2 3
Never Rarely Occasionally Always
19 People are naturally drawn to me and often want to do things with me just to
spend time with me
0 1 2 3
Never Rarely Occasionally Always
20 I go out of my way to show respect and loyalty to the people I lead
0 1 2 3
Never Rarely Occasionally Always
21 I make courageous decisions and take personal risks that could benefit my
followers even if there is no benefit to me
0 1 2 3
Never Rarely Occasionally Always
22 I can easily gauge morale whether in a room full of people on a team or in
an organization
0 1 2 3
Never Rarely Occasionally Always
23 I often take the right action as a leader even if I cannot explain why
0 1 2 3
Never Rarely Occasionally Always
24 I can read situations and sense trends without having to gather hard evidence
0 1 2 3
Never Rarely Occasionally Always
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
58
25 I am satisfied with the caliber of people who report to me or work with me
0 1 2 3
Never Rarely Occasionally Always
26 I expect the people I attract to be similar to me in values skills and
leadership ability
0 1 2 3
Never Rarely Occasionally Always
27 I recognize that no personnel process can improve the quality of people I
recruit compared to improving myself
0 1 2 3
Never Rarely Occasionally Always
28 When I am new to a leadership situation one of the first things I try to do is
to develop a personal connection with the individuals involved
0 1 2 3
Never Rarely Occasionally Always
29 I know the stories hopes and dreams of the people I lead
0 1 2 3
Never Rarely Occasionally Always
30 I avoid asking people to help accomplish the vision until we have built a
relationship that goes beyond the nuts and bolts of our work together
0 1 2 3
Never Rarely Occasionally Always
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
59
31 I am strategic and highly selective about which people are closet to me
personally and professionally
0 1 2 3
Never Rarely Occasionally Always
32 I regularly rely on some key people in my life to help accomplish my goals
0 1 2 3
Never Rarely Occasionally Always
33 I believe that 50 percent or more of the credit for my accomplishments goes
to the people on my team
0 1 2 3
Never Rarely Occasionally Always
34 I embrace change easily and become dissatisfied with the status quo
0 1 2 3
Never Rarely Occasionally Always
35 I believe that no matter how talented the people who work for me are my
position is secure
0 1 2 3
Never Rarely Occasionally Always
36 It is my regular practice to give people I lead the authority to make decisions
and take risks
0 1 2 3
Never Rarely Occasionally Always
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
60
37 If I observe an undesirable action or quality in team members I check for it
in myself first before addressing it with them
0 1 2 3
Never Rarely Occasionally Always
38 I am continually working to try to make my actions and words consistent
with one another 0 1 2 3
Never Rarely Occasionally Always
39 I do what I should rather than what I want because I am conscious that I am
setting an example for others
0 1 2 3
Never Rarely Occasionally Always
40 I recognize that a lack of credibility can be as harmful to an organization as a
lack of vision
0 1 2 3
Never Rarely Occasionally Always
41 I wait until I see that most of the people on the team have confidence in me
before asking for a commitment to the vision
0 1 2 3
Never Rarely Occasionally Always
42 Even when my ideas are not very good my people tend to side with me
0 1 2 3
Never Rarely Occasionally Always
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
61
43 When I lead a team I feel ultimate responsibility for whether it achieves its
goals
0 1 2 3
Never Rarely Occasionally Always
44 If members of my team are not unified in their efforts to achieve the vision I
take action to get them on the same page
0 1 2 3
Never Rarely Occasionally Always
45 I make personal sacrifices to help ensure victory for my team department or
organization
0 1 2 3
Never Rarely Occasionally Always
46 I am enthusiastic and maintain a positive attitude every day for the sake of my
team members
0 1 2 3
Never Rarely Occasionally Always
47 Whenever I make a major leadership decision I consider how that decision
will impact momentum in my team department or organization
0 1 2 3
Never Rarely Occasionally Always
48 I initiate specific actions with the purpose of generating momentum when
introducing something new or controversial
0 1 2 3
Never Rarely Occasionally Always
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
62
49 I avoid tasks that are not required by my leadership dont have a tangible
return or dont reward me personally
0 1 2 3
Never Rarely Occasionally Always
50 I set aside time daily monthly and yearly to plan my upcoming schedule and
activities based on my priorities
0 1 2 3
Never Rarely Occasionally Always
51 I delegate any task for which a team member can be at least 80 percent as
effective as I could be
0 1 2 3
Never Rarely Occasionally Always
52 I know making trade-offs is a natural part of leadership growth and I make
sacrifices to become a better leader as long as they dont violate my values
0 1 2 3
Never Rarely Occasionally Always
53 I expect to give more than my followers do in order to accomplish the vision
0 1 2 3
Never Rarely Occasionally Always
54 I will give up my rights in order to reach my potential as a leader
0 1 2 3
Never Rarely Occasionally Always
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
63
55 I expend as much effort figuring out the timing for an initiative as I do
figuring out the strategy
0 1 2 3
Never Rarely Occasionally Always
56 I will launch something using a less-than-ideal strategy because I know the
timing is right
0 1 2 3
Never Rarely Occasionally Always
57 I can sense whether or not people are ready for an idea
0 1 2 3
Never Rarely Occasionally Always
58 I believe that I can grow my organization more rapidly by developing leaders
than by any other method
0 1 2 3
Never Rarely Occasionally Always
59 I spend a significant amount of time every week investing in the development of
the top 20 percent of my leaders
0 1 2 3
Never Rarely Occasionally Always
60 I would rather see leaders I develop succeed out on their own than keep them
with me so that I can keep mentoring them
0 1 2 3
Never Rarely Occasionally Always
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
64
61 I possess a strong sense of why I am in my position and why I am leading
0 1 2 3
Never Rarely Occasionally Always
62 In each position Ive held I have identified people who can carry on after me
and I have invested in them
0 1 2 3
Never Rarely Occasionally Always
63 One of my strongest motivations is to leave any team I lead better than I found
it
0 1 2 3
Never Rarely Occasionally Always
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
65
COURSEWORK
NAME LIOW CHIA ZHENG
NRIC 920713-01-6187
No HP +60167799149
1 There are EIGHT primary means to expand globally Explain carefully
bull Technology transfer (joint venture)mdashWhen firms choose to enter the
global market they may need to decide whether to sell their technology or
produce it abroad themselves
Producing technology overseas can involve significant risk and
investment On the other hand having a partner firm in the target country or
region produce and distribute your product can reduce your entry costs The costs
of technology development and production often lead young firms to build
alliances and joint partnerships and to focus on niche markets However there is
a risk youll lose control of the technology because the partner firm will gain
insight into how you produce the product
bull Technology licensingmdashPerhaps the most common means to enter a
foreign market is to secure an agent to represent the company abroad Here the
entrepreneur may decide that he or she is better off letting a foreign company
produce and sell the product perhaps rebranded under its own name and taking a
royalty as compensation Licensing reduces risk from an operational perspective
While this is an excellent means of generating revenue and conserving resources
it also is a lost opportunity to extend your own brand into new markets
bull OutsourcingmdashOutsourcing allows businesses to handle key attributes
of their products while handing over the responsibility for development and
manufacturing to a subcontractor The outsourced production may be sent back to
the companys home country for sale It is often the first logical step as a firm
seeks to expand globally This is basically the strategy that Pkolino is
considering and the primary reason to look at global outsourcing is cost savings
bull
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
66
ExportingmdashThe cheapest and easiest way to enter new markets is to
sell from your headquarters However as always there are trade-offs First it is
harder to establish a critical mass in the country if you dont have anyone on the
ground and as mentioned earlier you may incur additional costs in after-sales
support Your customers also may have difficulty contacting you or providing
information about the market and their needs You incur the transportation costs
and risks of getting your products through the target countrys customs A second
alternative is to hire a sales representative in the target country The advantages
are that sales representatives have deep knowledge of the country and
presumably a strong network they can leverage in selling the product However
agency theory suggests there are risks to consider First it is difficult for you to
confirm that agents are as skilled as they might claim (which is referred to as
adverse selection) Second it is difficult to ensure that the agent is honoring the
contract (which is referred to as moral hazard)
bull Foreign direct investment (FDI)mdashUnder this strategy companies set
up a physical presence in the countries of interest whether that is a sales office
retail outlets production facilities or something else The startup retains control
of the assets and facilities an issue that can prove expensive The primary means
of FDI are acquiring foreign assets and building and expanding current facilities
overseas FDI is usually beyond the means of most early-stage companies
French clothing line Chloe tested the Chinese market by exporting the product
first through retail stores Then once it learned that Chinese customers liked the
product it started to establish its own retail outlets in Beijing and then Shanghai
Today Asia accounts for 20-30 of the sales of this high-end fashion
house with over 60 locations in the Asia Pacific It plans to branch out slowly
from those locations Similarly Jeff Bernstein started Emerge Logistics by using
Chinas bureaucratic red tape and the unwillingness of American companies to
invest in Chinese facilities to his advantage Bernsteins logistics company has 14
customers such as Harley-Davidson Mercedes-Benz and Siemans For example
Mercedes-Benz needed to ensure effective reliable after-market parts support for
luxury vehicles sold in China Emerge provided a warehousing facility customs
clearance management and local delivery to dealers and distributors throughout
China
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
67
bull FranchisingmdashSome see franchising as a low-risk method of entering a
foreign market because it allows the firm to license an operational system Yet
there can be difficulties in monitoring the international franchisee and ensuring
that it protects the companys brand (moral hazard) Until recently the Chinese as
a whole had a dim view of franchises The media in China highlighted several
news stories about franchise owners receiving payment but failing to provide
services And as a parent company KFC had difficulties in convincing its
franchisees in China to collectively bargain in order to receive lower prices from
suppliers In 2004 AampW All - American Restaurants closed all of its eight
locations in China after several disputes with its franchisee Virginia Ferguson a
spokeswoman for AampW Restaurants International said We have uniform
franchise standards around the globe and worked diligently with the owner for
over a year to rectify problems and reinstate the licenses but unfortunately the
issues were not resolved
bull Venture financingmdashAccording to Dickson venture capital is both an
enabling and an enacting mechanism What he means is that the available capital
and expertise provided by venture capitalists may enable a firm to go
international using any of the previously mentioned means to enter a market
However research suggests that venture capital often leads to mergers and
acquisitions with foreign companies
bull Merger and acquisition (MampA)mdashFor some businesses buying an
overseas firm may be the most efficient manner to enter a foreign market You
gain an instant presence in the country with an established infrastructure MampAs
also allow an entrepreneurial company to grow and expand quickly Some
research shows that firms that use acquisitions for expansion have a higher
survival rate than do those that choose a startup The capital required means that
the firm must secure venture capital or go public thus this method is beyond the
means of most early-stage entrepreneurs
As the world becomes increasingly connected entrepreneurs need to look
beyond their home borders to see whether they can expand on their initial
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them
68
opportunity While it is more difficult to enter and operate in a country that you
are not familiar with technology and increasing trade are reducing the
knowledge gap As research points out more and more entrepreneurs are
becoming global early in their companies lives As an entrepreneur you need to
be aware of your options and the Dickson model provides a solid framework for
understanding them