Thesis Leadership of Apple

118
DECLARATION OF THESIS / UNDERGRADUATE PROJECT PAPER AND COPYRIGHT Author’s full name: _________________________________________ Date of Birth: ______________________________________________ Title: _____________________________________________________ Academic Session: I declare that this thesis is Classified as: CONFIDENTIAL (Contain confidential information under the Official Secret i .Act 1972)* RESTRICTED (Contains restricted information as specified by the organization where research was done)* OPEN ACCESS ( I agree that my thesis to be published as online open access) I acknowledge that Victoria University reserves the right as follows: 1. The thesis is the property of Victoria University. 2. The library of the Victoria University has the right to make copies for the purpose of research only. 3. The library has the right to make copies of the thesis for academic exchange. VICTORIA UNIVERSITY

description

leadership and motivation

Transcript of Thesis Leadership of Apple

Page 1: Thesis Leadership of Apple

DECLARATION OF THESIS UNDERGRADUATE PROJECT PAPER AND COPYRIGHT

Authorrsquos full name _________________________________________

Date of Birth ______________________________________________

Title _____________________________________________________

Academic Session

I declare that this thesis is Classified as

CONFIDENTIAL (Contain confidential information under the Official Secret i Act 1972)

RESTRICTED (Contains restricted information as specified by the organization where research was done)

OPEN ACCESS ( I agree that my thesis to be published as online open access)

I acknowledge that Victoria University reserves the right as follows

1 The thesis is the property of Victoria University2 The library of the Victoria University has the right to make copies for the purpose of research only3 The library has the right to make copies of the thesis for academic exchange

Certified by i

__________________ __________________________

SIGNATURE SIGNATURE OF SUPERVISOR

______________________ ___________________________

(IC NO PASSPORT NO) NAME OF SUPERVISOR

Date Date

VICTORIA UNIVERSITY

ldquo I hereby declare that I have read this thesis and in my opinion this thesis is sufficient in terms of scope and quality for the award of the degree of Bachelor of Business Administrationrdquo

Signature helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Name of Supervisor helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Date helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

THE RELATIONSHIP BETWEEN LEADERSHIP STYLE AND

MOTIVATION LEVEL

LIOW CHIA ZHENG

A thesis submitted in fulfilment of the

Requirement of the award of the

Bachelor Degree of Business Administration

VICTORIA UNIVERSITY

APRIL 2014

ii

DECLARATION

I declare that this thesis entitled ldquoThe Relationship between Leadership Style and Motivation level ldquo is the result of my own research except as cited in the references The thesis has not been accepted for any degree and is not concurrently submitted in

candidature of any other degree

Signature

Name

Date

iii

ABSTRACTS

Apple Incorporation is a multinational company that creates and sells

consumer electronics computer software and personal computers in 363 stores

worldwide with global sales of about US$16 billion The companys well-known

products like Macintosh line of computers iPod iPhone and the iPad are mainly

recognized as a source of competitive edge due to high brand awareness related to

these products Apple also sells other branded products like Mac OS X iTunes

iLife iWork Aperture Final Cut Studio Logic Studio Safari browser and iOS

People witness on average hundreds of images on a daily basis With proliferating

and interchangeable product and service offerings brands are impetus for product

purchasing Brands often express self‐identity for the consumer as well as lifestyle

status and sometimes even belonging For a brand to be successful the company

must be able to differentiate their particular brand(s) from similar brands despite the

fact that they may contain the same ingredients The companies must communicate a

corporate identity containing the core mission strategic vision and corporate culture

that the important stakeholders can recognize in order to build or maintain a

favourable relationship The main objective of this study is to analyze the importance

of using marketing strategies of branding in Apple Inc The study will help to find

out about the related benefits of branding mainly The details of the study will help

us to learn about the consumers awareness about the brand and how their loyalty can

be increased in order to gain a competitive edge Also analyzing the importance of

branding can help us to find out about the Apple brands strengths weaknesses

opportunities and threats by using SWOT analysis tool and by using STP process

we can know how to segment the market target the customers and position the

productsservices Whereas by using 4 Ps of marketing mix we can find out about

the branded product its price promotion and placement In this thesis I examine

which corporate identity the multinational company Apple Inc communicates

through selected communication material and whether it corresponds to the 15 image

iv

perceived by a group of random consumers The thesis is conducted by the means of

a quantitative analysis from a hermeneutic perspective and is based on selected

communicated material from Apple My starting point is in the two advertising

campaigns ldquoThink Differentrdquo and ldquoWhy Yoursquoll Love a Macrdquo and two statements

from former Chief Executive Officer (CEO) John Sculley and existing CEO Steve

Jobs Furthermore I made a personal consumer study in 20 shape of a questionnaire

Therefore since the competition in the technology industry is increasing A study on

using marketing strategy of branding in Apple will help the company in staying at

the top of consumers mind to cope up with the changes to gain competitive edge to

attain goals set by the company to make improvements for the future related to

products its pricing strategy communications used to promote and the placement of

the product Therefore it will help us to evaluate whether branding will affect Apple

Incs success rate or notFinally I have investigate the relationship between

Leadership Style and Motivation level All of the results that I obtain are clearly

stated in the thesis below

v

TABLE OF CONTENTS

CHAPTER TITLE PAGE

DECLARATIONii

ABSTRACTSiii

Table of Contentsv

LIST OF TABLESvii

LIST OF FIGURESviii

1 INTRODUCTION1

11

Background 1

12 Problem statement8

13 Significant of the Study10

2 LITERATURE REVIEW14

21 Definition and motivation theory14

22 Definition concept and Leadership Theory16

23 Path Goal Theory17

24 Need for Achievement Theory20

25 Directive Leadership Style21

26 Supportive Leadership Style22

27 Participative Leadership Style23

28 Achievement Oriented Leadership Style25

29 Relationship between Leadership Styles and Motivation26

3 METHODOLOGY27

31 Research Design27

vi

32 Population and Sampling Technique28

4 RESEARCH FINDING29

41 Response Rate30

42 Descriptive Demographic Profile30

43 Descriptive Analysis31

44 Reliability Analysis35

45 Correlation Matrix36

46 Regression Analysis37

5 CONCLUSION AND RECOMMENDATION40

51 Introduction40

52 Discussion of Finding40

53 Limitation of Study41

54 Suggestions for Future Research42

55 Conclusion47

6 REFERENCES48

Appendices 51

vii

LIST OF TABLES

TABLE NO TITLE PAGE

41 Demographic Profile

30

42 Leadership style

32

43 Reliability Analysis 35

44 Reliability Test 35

45 Correlation between leadership styles and the level of staff motivation 37

46 Multiple Regression Analysis 38

viii

LIST OF FIGURES

FIGURE NO TITLE PAGE

31 Required Sample Size

1

1

CHAPTER 1

INTRODUCTION

11 BACKGROUND

Its ironic that when you ask leadersmdasheven good onesmdashwhat constitutes

leadership you often get vague disparate and vapid responses Youd think that of

all people this population would offer crisp and concrete definitions of their own

crucial work Instead you get references to energizing visioning pathfinding

modeling and a dozen other tangents of real leadershipmdashbut almost no reference to

the central task of leaders influencing

This is especially disconcerting in an era where Fortune 500 companies are

crumbling under the weight of financial strain and once powerful and confident

leaders are crawling to Washington begging for bailouts The vast majority of todays

crises are the natural consequence of ineffective or misdirected influence Either

leaders have been incapable of influencing their employees to create value for

customers (eg the US auto industry) or theyve exerted influence that has driven

2

employees to unconscionable behavior bringing the global economy to its knees (ie

the financial sector) Today more than ever we ought to see clearly that leadership

isnt a combination of fuzzy concepts and proclivities Leaders are responsible for

intelligently and ethically influencing behavior in a way that creates value

Fortunately not all leaders are missing the mark I recently met one of the

few leaders who in my experience has a concrete expression of leadership on the tip

of his tongue Tim Tassopoulos chief operating officer of Chik-fil-A says it this

way Leadership is intentional influence

I couldnt agree more For 20 years my colleagues and I have worked with

leaders to help them increase their capacity for influencing change But it came as a

surprise to us that prior to helping them learn how to influence we had to draw their

attention to it as their core work

Tim on the other hand understands that it all comes down to whether one of

his 50000 front-line associates with a few discretionary minutes decides to lean

against a wall or walk out to the dining area and clean tables Tims success or failure

as a leader does not come down to whether he is charismatic visionary or

inspirational It comes down to whether at the end of the day people behave in ways

that improve results Period

With that said the second biggest problem leaders face is that few of them

have any systematic way of even thinking aboutmdashmuch less practicingmdashinfluence

Oh we complain about it a lot All leaders can point to dysfunctional political

unproductive behaviors in their organizations For example

Fiefdoms Most leaders complain that people in their companies put the

interests of their department over the interests of the company In one Fortune 500

company the training department encouraged a vendor to sue another division of the

company to prevent that division from cutting separate deals with the vendor which

would have threatened the training departments monopoly

Compliance In US hospitals 2 million patients will be infected this year by

the very caregivers who are trying to heal them An enormous percentage of these

infections could be avoided if leaders could just find a way to influence people to

wash their hands consistently Compliance rates today hover somewhere between

30 and 50

Silence More than 90 of respondents in a recent study we conducted at

VitalSmarts reported they are currently working on a cross-functional initiative that

3

they are certain will fail Our research showed that the primary cause of these failures

is silence People see lots of problems in their initiatives but they work in

organizations where its not OK to speak up about them Our study found that this

pattern of problem behavior is a root cause of more than 85 of project failures

Given that few leaders can even define leadership its no surprise that their

performance is mediocre at best We recently studied the successes and failures of

more than 1000 leaders from 50 global companies to influence strategically critical

behavior change in their companies We were stunned to discover that fewer than 1

in 20 had any evidence of success in spite of their belief that change was crucial As

we combed through the data some key insights emerged that help us understand why

so few leaders either grasp or exert influence well

Leaders confuse talking with influencing Many leaders think influence

consists of little more than talking people into doing things Its no wonder most

influence efforts start with PowerPoint presentations But profound persistent and

overwhelming problems demand more than verbal persuasion Anyone whos ever

tried to talk a smoker into quitting knows theres a lot more to behavior change than

words

Leaders make the same mistake when they publish platitudes in the form of

Mission and Values statements give a few speeches on why these values are crucial

and then assume their job is done

Leaders believe in silver bullets When leaders actually attempt to influence

new behavior its common for them to look for quick fixesmdashto fall into the trap of

thinking that deeply ingrained bad habits can be changed with a single technique

The failure mode is to rely on any single approach

Some host star-studded retreats Others hand out inspiring posters and color-

changing mugs and think people will line up for change Still others believe its all

about incentives and so they tinker with the performance-management system or tie

new behaviors to executive bonuses The research shows that when leaders rely on

just one simple source of influence to drive change they almost always fail

In the future Ill use this column to share what weve learned from leaders

who dont suffer in ignorance about influence Over the past 20 years my colleagues

and I have sought out and studied a different kind of leader Weve tried to find those

who had remarkable abilities to influence changemdashrapidly profoundly and

sustainably

4

Weve studied up close the methods used by one remarkable influencer who

mdashwith no formal authoritymdashhas changed behavior in thousands of US hospitals

Weve looked first hand at one influencer who has saved 5 million lives from AIDS

mdashsimply by influencing behavior change in a country of 60 million people We

worked with a corporate chief who within 12 months influenced deeply entrenched

habits in employees with an average of 26 years tenure

What weve learned is that when you know what youre doing change can

happen relatively quickly And it all starts with gaining greater clarity about what

leadership really means then finding a way of thinking about the fundamental

principles of influence

Leaders lack a theory of influence Very few leaders can even answer the

question How do you change the behavior of a large group of people And yet

this is what theyre ultimately paid to do It isnt just about making a decision its

about getting people aligned to execute the decision And this means influence

Imagine discovering just as the anesthesia is taking effect that your heart surgeonmdash

the one hovering over your chest with a scalpelmdashis working off a gut hunch about

how to conduct a bypass Unless leaders become articulate about a repeatable and

effective way of influencing profound rapid and sustainable behavior changemdash

theyll continue to rack up predictably high failure rates at leading change

Leaders act as if its not their job to address entrenched habits Most leaders put a

great deal of time into crafting strategy selecting winning products and engaging

with analysts shareholders and major customers But few realize the success or

failure of their grand schemes lies in influencing the behavior of the hundreds or

thousands of people who will have to execute the big ideasmdashtheir employees

By contrast the most influential leadersmdashthe 5 who succeed consistently at

influencing profound and essential behavior changemdashspend as much as half of their

time thinking about and actively influencing the behaviors they know will lead to top

performance The 95 who dither and fail tend to delegate what they dismiss as

change management to others most often leaders in human resourcesmdashwho often

lack the credibility to influence real change The average leader spends little if any

of his or her time on active efforts to create behavior change Consequently nothing

changes

Performance is a function of the three factors acting together Ability has to

do with whether a person can do a task Motivation is a measure of whether a person

5

wants to do it Opportunity is about accessibility a person canrsquot do a task if she is not

given a chance or if she is denied access to necessary resources or amenities

This framework ndash looking at human performance as being influenced by

multiple factors ndash reflects the difficult and variable nature of our work today All of

these factors must be supported by the work environment in order for peoplersquos best

work to occur So how can the workplace help

According to Judith Heerwagen a former scientist with the Pacific Northwest

National Laboratory who is now a program expert with the General Services

Administration productivity and the workplace are related in these ways

In this section we discuss what motivation is and why it is important and

how motivation affects behaviour human relations and performance Motivation is

defined as ldquothe intention of achieving a goal leading to goal directed behaviour

When we refer to someone as being motivated we mean that the person is trying

hard to accomplish a certain task Motivation is clearly important for someone to

perform well However motivation alone is not sufficient

Ability is having the skills and knowledge required to perform the job is also

important and is sometimes the key determinant of effectiveness Finally

environmental factors having the resources information and support one needs to

perform well are also critical to determine performance

ldquoA building can affect opportunity by providing equitable access to

conditions that reduce health and safety risks equitable access to amenities and

compensatory design options where inequities exist and are difficult to eliminate

entirelyrdquo

ldquoA building can positively affect ability by providing comfortable ambient

conditions by enabling individual control and adjustment of conditions and by

reducing health and safety risks Negative impacts on ability to do work are

associated with conditions that are uncomfortable distracting hazardous or noxious

ldquoA building can positively affect motivation by providing conditions that

promote positive affective functioning psychological engagement and personal

control Moods create the lsquoaffective contextrsquo for thought processes and behaviors and

are directly tied to motivation

Motivation is the internal process leading to behavior to satisfy needs

6

Have you ever wondered why people do the things they do The primary

reason people do what they do is to meet their needs or wants The process people go

through to meet their needs is

Need rarrMotive rarrBehaviour rarrSatisfaction or Dissatisfaction

What makes employees willing to ldquogo the extra milerdquo to provide excellent

service market a companyrsquos products effectively or achieve the goals set for them

Answering questions like this is of utmost importance to understand and manage the

work behaviour of our peers subordinates and even supervisors As with many

questions involving human beings the answers are anything but simple Instead

there are several theories explaining the concept of motivation

Performance = motivation x ability x environment

According to this equation motivation ability and environment are the major

influences over employee performance Performance is a function of motivation

ability and the environment in which you work Zappos seems to be creating an

environment that encourages motivation and builds inclusiveness The company

delivers above and beyond basic workplace needs and addresses the self-

actualization needs that most individuals desire from their work experience CEO

Tony Hsieh believes that the secret to customer loyalty is to make a corporate culture

of caring a priority This is reflected in the companyrsquos 10 core values and its

emphasis on building a team and a family During the interview process applicants

are asked questions relating to the companyrsquos values such as gauging their own

weirdness open-mindedness and sense of family Although the offer to be paid to

quit during the training process has increased from its original number of $400 only

1 of trainees take the offer Work is structured differently at Zappos as well For

example there is no limit to the time customer service representatives spend on a

phone call and they are encouraged to make personal connections with the

individuals on the other rather than try to get rid of them

Although Zappos pays its employees well and offers attractive benefits such

as employees receiving full health-care coverage and a compressed workweek the

desire to work at Zappos seems to go beyond that As Hsieh would say happiness is

the driving force behind almost any action an individual takes Whether your goals

are for achievement affiliation or simply to find an enjoyable environment in which

to work Zappos strives to address these needs

7

Although Zappos has over 1300 employees the company has been able to

maintain a relatively flat organizational structure and prides itself on its extreme

transparency In an exceptionally detailed and lengthy letter to employees Hsieh

spelled out what the new partnership with Amazon would mean for the company

what would change and more important what would remain the same As a result of

this type of company structure individuals have more freedom which can lead to

greater satisfaction

The topic of motivation plays a central role in the field of management as it

is one of the most popular management topics Motivation derives from the Latin

word for movement and it has been widely acknowledged as a critical determinant

of our behavior Motivation affects how and to what extent we utilize our skills and

abilities Unmotivated employees are less willing to be cooperative and supportive

and they may decrease work effort time on the job productivity and performance

Thus we need to motivate employees to boost productivity Jeff Taylor founder of

Monstercom said that to be successful you have to be able to motivate others To

this end researchers are studying the factors that energize direct and sustain work-

related behavior and you will learn about their motivation theories in this chapter

Despite their difficulties because they canrsquot simply buy motivation

organizations are designing incentive systems to motivate employees Self-

motivation is one of the most important skills companies look for when hiring Thus

your ability to motivate yourself and others is critical to your career success and the

goal of this chapter is to increase your ability to do so

Based on the expiratory study done by most of the staff they consented with

the statement that the level of motivation is equivalent with the leadership styles of

the mangers

Be a yardstick of quality Some people arent used to an environment where

excellence is expected by Steve Jobs

8

12 PROBLEM STATEMENT

Motivation is defined as the process that initiates guides and maintains goal-oriented

behaviors Motivation is what causes us to act whether it is getting a glass of water

to reduce thirst or reading a book to gain knowledge The act or process of giving

someone a reason for doing something and it is also called as the act or process of

motivating someone Motivation is a desire or willingness to do something

enthusiasm It is a force or influence that causes someone to do something There are

three major components to motivation activation persistence and intensity

All levels of management perform these functions but the amount of time a manager

spends on each function depends on the level of management and the needs of the

organization Managers just dont go out and haphazardly perform their

responsibilities Good managers discover how to master five basic functions

planning organizing staffing leading and controlling

A manager needs to be a good leader While a manager organizes and plans the good

leader must also inspire employees with a vision for the organization A manager

needs to be an effective communicator and liaison between employees customers

and other managers of the organization A manager needs to be an effective

negotiator When organizations are developing or undergoing change the manager is

often required to negotiate with competitors contractors suppliers and employees

A manager must act as a figurehead that reinforces the mission and vision of an

organization to employees customers and other stakeholders

Leadership has a direct cause and effect relationship upon organizations and their

success Leaders determine values culture change tolerance and employee

motivation They shape institutional strategies including their execution and

effectiveness Leaders can appear at any level of an institution and are not exclusive

to management Successful leaders do however have one thing in common They

influence those around them in order to reap maximum benefit from the

organizationrsquos resources including its most vital and expensive its people Libraries

9

require leadership just like business government and non-profit organizations

Whether a public special or academic library that libraryrsquos leaders directly affect

everything from patron experience to successfully executing stated missions

including resource allocation services offered and collection development strategies

In fact the influence of leaders and their effectiveness in moving people to a shared

vision can directly shape the libraryrsquos people its materials how patrons use or

interact with them and whether or not that experience is beneficial With leadership

potentially playing such a vital role in the success of information centers and patron

experiences it is useful to consider the different types of leaders and their potential

impact on libraries as organizations

Current leadership theories describe leaders based upon traits or how influence and

power are used to achieve objectives When using trait-based descriptions leaders

may be classified as autocratic democratic bureaucratic or charismatic If viewing

leadership from the perspective of the exchange of power and its utilization to secure

outcomes leaders are situational transactional or transformational Understanding

these different tropes can provide a vocabulary for discussion that can lead to

meaningful desired results It bears noting that not all leaders are created equal and

leadership quality may vary enormously across industries or simply within an

organization In addition identifying an individual leaderrsquos style is central to

evaluating leadership quality and effectiveness especially as it relates to

organizational goals Below is a brief examination of each common leadership style

listed above and their potential impact on a group as well as their relative usefulness

Leadership style impacts the organization by affecting employee morale

productivity decision-making speed and metrics Successful leaders carefully

analyze problems assess the skill level of subordinates consider alternatives and

make an informed choice By choosing the most appropriate leadership style for the

situation an effective leader provides a lasting impact Leaders establish a clear

distinction between subordinates and superiors

When leaders use a coaching style instead subordinates feel safer and encouraged to

focus on their own development which ultimately helps the company for the long

term by increasing employee morale retention and satisfaction A leader engages

10

with employees to figure out the best way to accomplish the companyrsquos strategic

goals This includes decreased errors minimized waste and increased customer

satisfaction Participative leaders run team-building exercises to promote cultural

awareness and diversity which can improve productivity by allowing the team to

recognize each otherrsquos strengths and value

13 SIGNIFICANT OF THE STUDY

There are a number of different styles of leadership and management that are

based on different theories The individuals style will be use based on a combination

of their beliefs values and preferences as well as the organizational culture and

norms which will encourage some styles and discourage others

Different motivational theories can directly impact an employeersquos

contribution to the overall success of an organization Additionally motivational

theories can influence the behaviors and leadership methods within an organization

The result of employee motivation combined with leadership theories will influence

employee satisfaction This article will review factors that are directly attributed to

employee satisfaction

According to Watkiss (2004) motivation is the way to drive person into

doing something Much of the driven are the thought of a potential reward or a

consequence of not doing something Motivation is the forces the people do

something this is a result of the individual needs being satisfied (or met) so that

individual has the inspiration to complete the task Motivation refersto the initiation

direction intensity and persistence of human behaviour Based on the definition of

Watkiss (2004) it can be concluded that the motivation is the idea and initiative to

encourage and drive the individual to do something or to performance better jobs

Ormrod (2003) stated that the main reason of existence for organizations is not

merely to survive but also to gain profit and the companies enable to competitive

11

weather in locally or globally In order to achieve these missions companies have to

satisfy the employees who are considered asa cornerstone in many companies Thus

the employees would have a high morale self-esteem and also feel comfortable

toward the place where they work in However it is hard to argue that a motivated

workplace means that the organizations would get high performance or maybe

would increase revenue However managers is necessary to take actions in order to

satisfy employees and thereby it is suppose to increase the employeersquos motivation

After increasing motivations the employees will work harder and feel that they are

responsible to achieve all targets and goals that ordered by supervisors In other

words mean that employees would be fell that the organization as belong to them

For an instance motivation in the education process can have many effects on

how students learn and their behaviour to the course matter (Ormrod 2003) It can

direct behaviour toward particular goals and lead to increased effort and energy

It also can help the organization involved in determining the level of it It is

to help the managers to find his or hers leadership styles and increases the leadership

qualities Leadership is a fundamental aspect of the human condition Leadership

today is more difficult and more necessary than before The health and growth of any

organization rises and falls on leadership Studying leadership will make us better

followers Leadership skills can be learned in a systematic and thorough way

14 BACKGROUND OF THE APPLE INC

Apple started in 1976 as a computer company In the last decade however

Apple has expanded into a very intricate company that specializes in much more than

just computers In 2001 Apple broke the barrier with the iPod eventually becoming

the dominant market leader in music players As well Apple joined the phone

industry in 2007 with the iPhone which has also been widely successful

12

Apple is a consumer goods company and therefore evaluating its value

requires understanding its products and consumers This can be very difficult

because Apple competes with many different companies throughout the different

industries it takes part in

Apple has established a unique reputation in the consumer electronics

industry One of the most unique things about Apple is that it has a very strong

customer base This is extremely important in understanding Apple

Apple is probably the most well-known company when it comes to the

making of technology that is cutting edge and something that everyone wants to have

in their possession Apple Computer first came to be a company in 1976 when Steve

Jobs and Steve Wozniak when they released the Apple I and was located in

Cupertino California These two young men dropped out of college and were often

viewed as outcasts in most of the places that they were at including schools which

could have been the reason that they dropped out of college As most people have

heard Apple really started in the basement or garage depending on who the person

talks to rather than at some expensive business location Which is perhaps the reason

so many people were first intrigued by the brand and could be the reason that the

computers were such a success they were created by guys that knew what they

wanted and passed this on to the rest of the world And what they wanted was

something that other people wanted as well

The first order that the two built is somewhat of an amazing feat that was the

beginning of the company After being introduced to one another they made a

working model of their computer and took it to a nearby computer store in order to

try to make it onto the market The owners of the store ordered fifty of the machine

that was to be fully assembled and ready to go which seemed to be an impossible

feat However they did succeed as they bartered and promised many IOUs to

companies to get the parts that they would need since they had no money to buy

these on their own They finished all fifty machines in thirty days and took them to

the store to sell which they received around five hundred dollars a piece for these

machines They were a hit with those that came to the store

Now Apple is a brand that most people automatically know all over the

world They are known for their innovative technology that is usually the first of its

kind on the market and something that all people love to own and make their lives a

bit easier with the advancements that they gave people The company continued to

13

stay on top of their game and improve upon their technology they produced such

things as the iMac which really did help to propel the company in the eyes of many

consumers

The first home computer with a GUI or graphical user interface was the

Apple Lisa The very first graphical user interface was developed by the Xerox

Corporation at their Palo Alto Research Center (PARC) in the 1970s Steve Jobs

visited PARC in 1979 (after buying Xerox stock) and was impressed and influenced

by the Xerox Alto the first computer ever with a graphical user interface Jobs

designed the new Apple Lisa based on the technology he saw at Xerox

With the 1984 Apple Macintosh Steve Jobs made sure developers created

software for the new Macintosh Computer Jobs figured that software was the way to

win the consumer over

14

CHAPTER 2

LITERATURE REVIEW

21 DEFINITION AND MOTIVATION THEORY

Motivation is internal and external factors that stimulate desire and energy in

people to be continually interested and committed to a job role or subject or to make

an effort to attain a goal

Motivation results from the interaction of both conscious and unconscious

factors such as the (1) intensity of desire or need (2) incentive or reward value of the

goal and (3) expectations of the individual and of his or her peers These factors are

the reasons one has for behaving a certain way An example is a student that spends

extra time studying for a test because he or she wants a better grade in the class

Motivation is also a feeling of enthusiasm or interest that makes you

determined to do something Motivation is the desire that fuels a person to do certain

things based on the wants and needs of a person If a person wishes to meet these

wants and needs then it necessitates him to motivate himself so that he can make

certain moves A person is unique and apart from another so his wants and needs

vary greatly from that of the other The same is true for the peoples levels of

motivation

The different wants and needs in every person vary in intensity based on the

focus goals and the total human psyche of the person This is why the motivation of

a person is unique despite having similar wants and needs with others

The decision to increase your motivation is the key to the bringing a greater

sense of it for yourself This can be done by putting greater focus on the things that

15

you want to achieve until you actually accomplish them The stronger your focus is

on the goal the greater the motivation will be

The truth of the matter is if you are unable to keep track of your goals it can

be generalized that you do not really desire to achieve it Motivation can come

naturally and no amount of inspirational talk will set you to action if you really are

not into taking the goal seriously

Setting goals that stir positive feelings within you are important to keep

yourself motivated Once you have found these focus yourself on being able to get a

hold of them There will be a lot of distractions so pick up at a comfortable pace and

make things happen

The definition of motivation involves the total understanding of the self

Receiving rewards is one reason for being motivated but beyond that is a set of

benefits that are more valuable than concrete rewards These can be enhanced work

output more productivity better work habits and an increased of understanding of

yourself

According to various theories motivation may be rooted in the basic need to

stay motivated in the face of challenges and negative people Setbacks and

unsupportive colleagues or friends will make you even more determined when you

know how to stay motivated avoid the criticism endless nagging and moaning of

those around you When you easily and effortlessly get things done you give people

little reason to criticize you In fact they are likely to give you more freedom to do

things your way start new projects with enthusiasm and stay motivated over time

When you can see things through to completion you will have renewed confidence in

your ability to succeed stop things getting any worse When you know how to be

highly motivated in a matter of seconds you can turn around situations you have

neglected in the past feel in charge of you life As you get more done with ease you

will have order where you used to have chaos You will know what you want and

feel compelled to move ahead and get it develop leadership skills and positively

affect those around you Your drive and enthusiasm will touch everyone you deal

with People will turn to you for leadership and guidance enjoy a more harmonious

home life Imagine hearing praise and gratitude for all the little things you get done

around the house You will enjoy a satisfying feeling of accomplishment at the end

of each evening eliminate problems while they are small You will deal with

potential problems and concerns sooner rather than later This habit alone will put

16

you back in control save money by getting things done on time You will eliminate

those late fees fines and charges that procrastinators waste their hard earned money

on put an end to regrets Become the kind of person who jumps on opportunities

And enjoy the excitement and passion you feel when you are giving 100

understand what motivates you and enjoy greater success When you discover your

unique motivation blueprint getting ahead will never be a mystery again You can

fire up your motivation engine whenever you choose to move ahead quickly in your

career When you can calmly and efficiently get your work done you position

yourself for more responsibility and a higher salary earn the respect of your boss and

colleagues As a dependable and productive member of the team people will

appreciate you and seek your valuable advice on important matters and Feel fantastic

about yourself As a motivated self-starter your self-esteem will soar you will

accomplish much more have greater success and live a full life

22 DEFINITION CONCEPT AND LEADERSHIP THEORY

In a research on leadership_(Stodgill(1974) has identified more than eleven

explanations on leadership which has different foundation Many definitions have

been identified by researchers for example Stoggil (1950) explained that leadership is

a process to influence people to achieve certain goals and target Tannembum amp

Massarik (1957) explained that A frame of reference Management

Science (October) 1-19t hellip)

Individuals are concerned not only with the absolute amounts of rewards they

receive for their efforts but also the praising from employer We lead when we

manage a football team or teach a classroom of children We lead our own children

when we are parents and we lead when we organize anything We certainly lead

when we manage projects or develop a new business We lead the moment we take

the first supervisory responsibility at work and we may lead even before we assume

official responsibility to do anything A vicar or preacher leads a congregation A

17

writer or visionary may lead when he or she puts pen to paper and creates a book or

poem or article which inspires and moves others to new thoughts and actions A

monarch and a president are both leaders So is a local councillor and so can be a

community fund-raiser A ruthless dictator is a leader So was Mother Theresa and

so was Mahatma Gandhi

We can find leadership in every sort of work and play and in every sort of

adventure and project regardless of scale and regardless of financial or official

authority And so given the many ways in which leadership operates it is no surprise

that leadership is so difficult to define and describe

Leadership is a process by which a person influences others to accomplish an

objective and directs the organization in a way that makes it more cohesive and

coherent Leaders carry out this process by applying their leadership attributes such

as beliefs values ethics character knowledge and skills

To inspire your workers into higher levels of teamwork there are certain

things you must be know and do These do not come naturally but are acquired

through continual work and study Good leaders are continually working and

studying to improve their leadership skills they are NOT resting on their laurels

The difference of staffsrsquo perceptions might be influenced by gender age

status academic qualifications work tenure educational level family background

interest and so on Itrsquos clear that the perceptions of staffs on their managerrsquos

leadership style can be influenced with so many factors and it plays an important role

is determining the climate success organization and the level of achievement of the

organization itself

23 PATH GOAL THEORY

The Path-Goal model is a theory based on specifying a leaders style or behavior that

best fits the employee and work environment in order to achieve goals (House

18

Mitchell 1974) The goal is to increase an employees motivation empowerment

and satisfaction so that they become productive members of the organization

Leadership concept that the subordinates accept a leaders behavior only so

far as they view it as resulting in immediate or future benefit Thus a leaders main

function is to clear a path to the realization of the subordinates goals he or she must

choose the behavior patterns that are most applicable in helping the subordinates get

what they want

Path-Goal is based on Vrooms (1964) expectancy theory in which an

individual will act in a certain way based on the expectation that the act will be

followed by a given outcome and on the attractiveness of that outcome to the

individual The path-goal theory was first introduced by Martin Evans (1970) and

then further developed by House (1971)

Leaders can take a strong or limited approach in these In clarifying the path

they may be directive or give vague hints In removing roadblocks they may scour

the path or help the follower move the bigger blocks In increasing rewards they

may give occasional encouragement or pave the way with gold

In fact leader should clarify the path so subordinates know which way to go

remove roadblocks that are stopping the things going there and Increasing the

rewards along the route There are four style of leadership which are supportive

directive participative and achievement-oriented leadership

Supportive leadership

Considering the needs of the follower showing concern for their welfare and

creating a friendly working environment This includes increasing the followers self-

esteem and making the job more interesting This approach is best when the work is

stressful boring or hazardous The leader make work pleasant for the workers by

showing concern for them and by being friendly and approachable It is most

effective in situations in which tasks and relationships are physically or

psychologically challenging Good relations are promoted with the group and

sensitivity to subordinates needs is shown

Directive Leadership

Telling followers what needs to be done and giving appropriate guidance

along the way This includes giving them schedules of specific work to be done at

19

specific times Rewards may also be increased as needed and role ambiguity

decreased (by telling them what they should be doing)

This may be used when the task is unstructured and complex and the follower

is inexperienced This increases the followers sense of security and control and

hence is appropriate to the situation

The leader informs her followers on what is expected of them such as telling

them what to do how to perform a task and scheduling and coordinating work It is

most effective when people are unsure about the task or when there is a lot of

uncertainty within the environment Specific advice is given to the group and ground

rules and structure are established For example clarifying expectations specifying

or assigning certain work tasks to be followed

Participative leadership

Consulting with followers and taking their ideas into account when making

decisions and taking particular actions This approach is best when the followers are

expert and their advice is both needed and they expect to be able to give it The

leaders consult with their followers by consulting with them before making a

decision on how to proceed It is most effective when subordinates are highly trained

and involved in their work Decision making is based on consultation with the group

and information is shared with the group

Achievement-oriented leadership

Setting challenging goals both in work and in self-improvement (and often

together) High standards are demonstrated and expected The leader shows faith in

the capabilities of the follower to succeed This approach is best when the task is

complex

The leader sets challenging goals for his followers expects them to perform

at their highest level and shows confidence in their ability to meet this expectation

It is most effective in professional work environments such as technical or

scientific or in achievement environments such as sales Challenging goals are set

and high performance is encouraged while confidence is shown in the groups ability

The path-goal theory by House(1971) also known as the path-goal theory of

leader effectiveness or the path-goal model is a leadership theory in the field

The original path-goal theory identifies achievement-oriented directive

participative and supportive leader behaviors

20

The directive path-goal clarifying leader behaviour refers to situations where

the leader lets followers know what is expected of them and tells them how to

perform their tasks

24 NEED FOR ACHIEVEMENT THEORY

Need for Achievement (n Ach) is the degree to which someone is motivated

to set and reach goals People with a high n Ach are usually driven to succeed for

internal reasons such as personal satisfaction rather than by external pressures

Personality trait characterized by an enduring and consistent concern with

setting and meeting high standards of achievement This need is influenced by

internal drive for action (intrinsic motivation) and the pressure exerted by the

expectations of others (extrinsic motivation) Measured by thematic appreciation

tests need for achievement motivates an individual to succeed in competition and to

excel in activities important to him or her

These individuals work hard to meet their goals and tend to take on tasks that

are moderately difficult to accomplish If they choose a goal that is too easy the

achievement is not very rewarding and if they chose something that is too difficult

success may not be obtainable Say someone with a high n Ach is just beginning to

set high standards for themselves in fitness They may aim to run a 5k (3-mile) race

but they would shy away from a longer race until they have become a more

experienced runner so they arenrsquot setting themselves up for failure

People high in N-Ach are characterized by a tendency to seek challenges and

a high degree of independence Their most satisfying is the recognition of their

achievements

21

25 DIRECTIVE LEADERSHIP STYLE

The directive leadership style is one of four leadership behaviours identified

by the path-goal theory of leadership Directive leadership is characterized by setting

clear objectives and rules for your subordinates and ensuring that your expectations

and directions are clearly defined and understood by your subordinates Directive

leadership may be advisable when subordinates are unskilled or inexperienced at a

complex task It may backfire if imposed upon highly skilled and experienced

employees who are extremely competent to perform the task

An instructional type of managerial style characterized by a leader who tells

subordinate staff what they are expected to do and how to perform the expected

tasks A directive leadership style might be helpful for a manager within a business

where their subordinate staff members have jobs that are not particularly specialized

and so they need more guidance to avoid uncertainty

Directive leadership is one of five models of leadership described by Bernard

Bass Directive leadership is a style of leading people in a business or project It is

probably the most common form of leadership existing in large businesses today It

is very common in traditional business and traditional cultures This style of

leadership consists of a manager or superior person directing subordinates to

complete or work on a task at hand The manager will tell the employee exactly what

to do and how to do it He or she will have specific standards and will demand that

they be met The manager leads with total authority The military is a good example

of directive leadership However in business it does not always work as well

Directive leadership does not allow an employee to reach their potential nor does it

allow the employee to express their independent thoughts or creativity

Directive leader is a leader who is very strict autocratic makes use of his

power of influence from his position to control reward and force the followers to

comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)

22

26 SUPPORTIVE LEADERSHIP STYLE

Supportive Leadership is one of the leadership styles found in path-goal

theory A supportive leader try to decrease employee stress and frustration in the

workplace This method is effective when your work tasks are dangerous tedious

and stressful but is not really effective if your work tasks are intrinsically motivating

because you dont need to be motivated to do the work

Supportive leadership is a kind of leadership where you listen to your

workers and help them out when they need help Supportive leadership is an opposite

of autocratic leadership and is much more successful in many fields of work But not

in all of course

The leadership style I use to follow is Supportive leadership because

according to me the followers are as important as task The goals can only be achieve

with the help of followers if followers are facing any problem either in their personal

life or under organization roof the affection of that problem can be clearly measured

from their task results Moreover I use self-made theory in my leadership which is

Get addict an achieve according to this a person can achieve anything but the

conditions is that the person must be addicted to it If followers are facing any

grievances they canrsquot be addicted towards achievement Supportive leader in my way

does not only mean handling grievances of followers but I call myself supportive

leader because I plan my tactics towards achieving a goal according to the followers

ability and skills moreover according to their willingness and motivation towards

work Supportive leadership is It leads people It doesnt drive them It involves

them It doesnt coerce them It never loses sight of the most important principle

governing any project involving human beings namely that people are more

important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive

leadership is working along with followers guiding them helping them instead of

working ahead of them Human beings are most important aspect of this type of

leadership According to me this leadership can be done effectively if leaders treat

followers as one who work with him rather work for him Being the basket ball

captain for two consecutive years I applied my leadership style and maintained a

team

23

Supportive leadership is a reference to a particular leadership style for

business As management styles became more complex in the 1970s and 1980s

theories began to grow up Businesses started looking not only at the techniques of

management but at the different types of leaders found in business and what

categories those leaders fell into By the 1990s concepts such as supportive

leadership had become widely accepted Supportive leadership is a naturally organic

and emotionally sensitive style like other styles it is especially useful in certain

circumstances but the company must adopt a culture that encourages such styles for

them to be effective

In supportive leadership the manager is not so interested in giving orders and

managing every detail as in giving employees the tools they need to work

themselves While delegation is a vital part of supportive leadership managers do

not simply assign tasks and then receive the results Instead they work through the

tasks with employees to improve skills and talent until the manager does not need to

worry about a task being done correctly and the employee is fully empowered in a

particular area

27 PARTICIPATIVE LEADERSHIP STYLE

Lewinrsquos study found that participative leadership also known as democratic

leadership is generally the most effective leadership style Democratic leaders offer

guidance to group members but they also participate in the group and allow input

from other group members In Lewinrsquos study children in this group were less

productive than the members of the authoritarian group but their contributions were

of a much higher quality

Participative leadership is a style of leadership that involves all members of a

team in identifying essential goals and developing procedures or strategies to reach

those goals From this perspective this leadership style can be seen as a leadership

style that relies heavily on the leader functioning as a facilitator rather than simply

24

issuing orders or making assignments This type of involved leadership style can be

utilized in business settings volunteer organizations and even in the function of the

home

Participative leaders encourage group members to participate but retain the

final say over the decision-making process Group members feel engaged in the

process and are more motivated and creative

One of the main benefits of participative leadership is that the process allows

for the development of additional leaders who can serve the organization at a later

date Because leaders who favor this style encourage active involvement on the part

of everyone on the team people often are able to express their creativity and

demonstrate abilities and talents that would not be made apparent otherwise The

discovery of these hidden assets help to benefit the work of the current team but also

alerts the organization to people within the team who should be provided with

opportunities to further develop some skill or ability for future use

One potential disadvantage of participate leadership is the time factor This

leadership style does often involve the need for more time before action is taken

This is only natural since the very nature of this leadership style means allowing

input from every member of the team However the extra time necessary for this

process often leads to decisions that ultimately benefit everyone to a greater degree

than faster decisions that are more limited in scope

Participative leadership also expands the range of possibilities for the team

When leadership styles that essentially leave all the direction and decision making in

the hands of one individual it is much more difficult to see a given approach from

several different angles When the leadership style encourages others to be involved

in the decision making process a given course of action can be approached from a

variety of perceptions This can often point out strengths or weaknesses to the

approach that would have gone unobserved and thus unresolved without this type of

participatory brainstorming and decision making

Effective participative leadership allows the talents and skills of all the team

members to be utilized in arriving at decisions and taking courses of action While

the team leader is usually still responsible for making the final decision this sharing

of functions within the team provide the perfect environment for everyone to provide

input that has the potential to make that final decision more well-rounded and

ultimately profitable for the company as a whole

25

28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE

Management which sets challenging goals assists in training emphasizes

improvement and expects the highest levels of performance

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

Achievement-oriented leaders always learn They always take risk They

never gamble (There is a difference) They always teach and mentor others They

understand that failure to adapt and change means death and destruction on a

competitive battlefield Either products are always changing or consumers are

changing so businesses must adapt or dieAchievement -oriented leaders put the

right people on the bus and go to great lengths to keep them there They never

change the deal with their employees (except to make it sweeter) They share

success They set stretch goals and achieve them It is fascinating to watch those

leaders work with their teams They are unstoppable

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

26

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION

There are a number of different styles of leadership and management that are

based on different theories The individuals style will be use based on a combination

of their beliefs values and preferences as well as the organizational culture and

norms which will encourage some styles and discourage others

Idealized influence describes managers who are exemplary role models for

associates Managers with idealized influence can be trusted and respected by

associates to make good decisions for the organization Intellectual Stimulation

describes managers who encourage innovation and creativity through challenging the

normal beliefs or views of a group Managers with intellectual stimulation promote

critical thinking and problem solving to make improvement of organization

performance

Inspirational motivation describes managers who motivate associates to

commit to the vision of the organization Managers with inspirational motivation

encourage team spirit to reach goals of increased revenue and market growth for the

organization Individual consideration describes managers who act as coaches and

advisors to the associates Managers with individual consideration encourage

associates to reach goals that help both the associates and the organization

27

CHAPTER 3

METHODOLOGY

31 RESEARCH DESIGN

A research design encompasses the methodology and procedures employed to

conduct scientific research The design of a study defines the study type (descriptive

correlational semi-experimental experimental review meta-analytic) and sub-type

(eg descriptive-longitudinal case study) research question hypotheses

independent and dependent variables experimental design and if applicable data

collection methods and a statistical analysis plan

The research design is also the framework for conducting the marketing

research project that clarified the necessary procedure in order to obtain the

information needed to solve all the marketing problem

In order to collect as much data as possible a combination of descriptive and

analytical research designs based on result from the questionnaire observation and

interview were used by the researcher to analyses the influence of leader on

competitive market concept of motivation in organization and the ways that human

performances on a job can be link with ability and motivation in Apple Inc

The method has been used is to distribute the questionnaire throughout the

staff in order to collect a better result The reason for choosing this method is

28

because this is the most effectives way to study the relationship between leadership

style and motivational level The raw data was analyze according to the research

objectives

32 POPULATION AND SAMPLING TECHNIQUE

The population of this study are all the staff from Apple Inc The population

chosen consider those who have had experiences working in such a high

technological company like Apple Inc The Sampling technique used in this research

was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the

south of Ireland

Figure 31 Required Sample Size

29

CHAPTER 4

RESEARCH FINDING

A questionnaire is a means of eliciting the feelings beliefs experiences

perceptions or attitudes of some sample of individuals As a data collecting

instrument it could be structured or unstructured

The questionnaire is most frequently a very concise preplanned set of

questions designed to yield specific information to meet a particular need for

research information about a pertinent topic The research information is attained

from respondents normally from a related interest area The dictionary definition

gives a clearer definition A questionnaire is a written or printed form used in

gathering information on some subject or subjects consisting of a list of questions to

be submitted to one or more persons

The method of questionnaire have some advantages of in Economy - Expense

and time involved in training interviewers and sending them to interview are reduced

by using questionnaires Uniformity of questions - Each respondent receives the

same set of questions phrased in exactly the same way Questionnaires may

therefore yield data more comparable than information obtained through an

interview Standardization - If the questions are highly structured and the conditions

under which they are answered are controlled then the questionnaire could become

standardized The disadvantages of questionnaire are respondentrsquos motivation is

difficult to assess affecting the validity of response

30

41 RESPONSE RATE

The laminated random sampling technique was used and a total of 100

samples size were selected out of 100 populations 100 questionnaires were received

that is representing 90 of response rate The sample size was reasonable and

beyond the target that we set early and exceed our expectation This is to allow

further analysis that was surpass the demand

42 DESCRIPTIVE DEMOGRAPHIC PROFILE

The demographic profile is in Table 41 The distribution of respondents

includes 65 male and 35 female The age of respondents was from below 30

years 35 45 between 30 to 40 years 20 between 40 to 50 years While for

years of experience 30 out of the 50 respondents that we carried out for

questionnaire have less than 5 years of experience 30 between 6 to 10 years 28

between 11 to 15 years and 12 have more than 16 years of experience

For the level of education 45 stand for those who have SPMMCEOthers 30 of

the respondents have STPMHSEDIPLOMA 18 of the respondents have degree

and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of

them are single 38 of the respondents are married and only 20 of them are

widowed

Demographic

Items

Frequency Percentage ()

Gender

Male 65 65

Female 35 35

31

Age

lt30 35 35

31-40 45 45

41-50 20 20

Length of Service

lt5 30 30

6-10 30 30

10-15 28 28

gt16 12 12

Education

SPMMCE 45 45

STPMHSE

DIPLOMA

30 30

Degree 18 18

Masterrsquos Degree 7 7

Status

Single 42 42

Married 38 38

Widowed 20 20

Table 41 Demographic Profile

43 DESCRIPTIVE ANALYSIS

32

Design of minimum maximum mean and standard deviation of each item

can be refer rend to the table 42 below Based on the table it reveals that the

minimum value for the directive leadership style is 1 and maximum is 5 In term of

mean and standard deviation of the directive leadership style are 257 413 1144

and 1336 respectively

For supportive leadership style the minimum mean will be 334 and the

highest are 444 For standard deviation is 0991 and 1386 respectively

For minimum value for participative leadership style will be 1 and the

maximum is 5 in addition to that the mean and standard deviation of the variable is

between 367 to 444 and 367 and 1040 and 1264 respectively

The achievement oriented leadership style the mean and standard deviation

of the variable is between 349 to 413 and 1021 to 1165

For motivation achievement based on individual perception the minimum

values of variable range from 1 to 2 and the maximum variable is 5 Mean and

standard deviation of the variable is between 253 to 459 and 0906 to 1335

Variableconstruct Mean Std Deviation

Directive 358 1145

1 He has the final word in the office

matters

373 1336

2 He emphasizes that all rules and

regulations

257 1144

3 He give clear explanations of what is

expected of other

365 1224

4 He give subordinates explicit

instructions for how to do their work

413 1246

5 He show interest in subordinatesrsquo

personal concerns

382 1306

Supportive 383 1190

1 He often mingle with the staff 373 1386

2 He often spent time as necessary to 444 0991

33

hear complaint from staff

3 Providing guidance without pressure

is the

key to being a good leader

362 1259

4 As a rule leaders should allow

subordinates

to appraise their own work

334 1072

5 Leaders should give subordinates

complete

freedom to solve problems on their own

401 1240

Participative 408 1110

1 He is very responsive and easy to be

invited to discuss

367 1264

2 He easily understood 413 1105

3 When things go wrong and he need to

create a strategy to keep a project or process

running on schedule he call a meeting to get his

employees advice

433 1046

4 To get information out He send it by

email memos or voice mail very rarely is a

meeting called His employees are then

expected to act upon the information

384 1040

5 He want to create an environment

where the employees take ownership of the

project I allow them to participate in the

decision making process

444 1096

Achievement Oriented 387 1103

1 He determines the duties of staff 391 1113

2 He describes the conditions and tasks

and clearly what is expected

349 1021

3 He explain the level of performance 382 1165

34

that is expected of subordinates

4 He give vague explanations of what is

expected of subordinates on the job

413 1107

5 He consistently set challenging goals

for subordinates to attain

401 1110

Motivation Level 345 1178

1 1 I feel annoyed when thinking about

the things I would like to do new work

459 0906

2 I am ambitious in my career 288 1233

3 I am energized when

people count on me for ideas

439 0947

4 When involved in group projects my

team membersrsquo problems are my problems

301 1211

5 I find pleasure in recognizing and

celebrating the accomplishments of others

290 1125

6 As a practice I ask people

challenging questions when we are working on

projects together

301 1211

7 I take delight in complimenting

people I work with when progress is made

411 1190

8 I find it easy to be the cheerleader for

others when times are good and when times are

bad

382 1179

9 Team accomplishment is more

important to me than my own personal

accomplishments

321 1327

10 When involved in group projects I

am inclined to let my ideas be known

253 1335

Table 42 leadership style

35

44 RELIABILITY ANALYSIS

According to Hinton (2004) recommended four cut-off points for steadiness

which includes outstanding reliability (090 and above) high reliability (070 ndash 090)

moderate reliability (050 ndash 070) and low reliability (050 and below)

000 050 Low Reliability

050 070 Moderate Reliability

070 090 High Reliability

090 100 Outstanding

Reliability

Table 43 Reliability Analysis

Based on table 43 there are five constructs directive supportive

participative achievement-oriented and motivation level shown Cronbachrsquos Alpha

values of 0865 0914 0970 0974 and 0883 respectively None of constructs

confirm low reliability The high Cronbachrsquos Alpa values for all establish contain

that they are inwardly uniform That means all element of each establishes are

measuring the identical content creation In the nutshell the higher the Cronbachrsquos

Alpha value of a construct the higher the reliability is of measuring the same

construct

Const

ructs

Sample

Size(n)

No

of Items

Cronbachrsquos

Alpha (a)

Type

Direc 100 5 0865 High Reliability

36

tive

Supp

ortive

100 5 0914 Outstanding

Reliability

Partic

ipative

100 5 0970 Outstanding

Reliability

Achi

evement

100 5 0974 Outstanding

Reliability

Level

of Staff

Motivation

100 10 0883 Outstanding

Reliability

Table 44 Reliability Test

45 CORRELATION MATRIX

Correlation analysis was used to conclude and decide relationships between

two variables measured Toward this end Pearson correlation test was used to

diagnose whether leadership styles and motivation level are relevant to each other

Table 44 presents the correlation matrix results

Table 44 shows the relation of independent variables with motivation level

For finding the relation significant level plt 005 and plt 001were chosen

The value of correlation coefficient r for directive leadership style is 0356

with plt 005 which show a moderate relationship with the level of staff motivation

It is found that the value of correlation coefficient r for supportive leadership

style is 0369 with plt 001 show a strong relationship with the level of staff

motivation

Participative leadership style carry correlation coefficient value r of 035 2

with plt 005 which show a moderate relationship with the level of staff motivation

For achievement oriented leadership style the coefficient valuer is 0430

with plt 001 which show a strong relationship with the level of staff motivation

37

Correlation is significant at the 001 level (1-tailed)

Correlation is significant at the 005 level (1-tailed)

Constructs Directive Supportive Participative Achievement Motivation

() () () ()

Directive 1 0691 0717 0799 0356

0000 0000 0000 0012

() () ()

Supportive 1 0877 0676 0369

0000 0000 0009

() ()

Participative 1 0736 0352

0000 0012

()

Achievemen

t

1 0430

0022

Motivation 1

Table 45 Correlation between leadership styles and the level of staff

motivation

46 REGRESSION ANALYSIS

In this study multiple regression analysis was applied Each variable from

factor scores were used in the analysis Table 45 shows the results of multiple

regression analysis of the research The findings showed that leadership styles were

not significant and negatively correlate with level of motivation of staff The R2 =

38

0184 indicates that 1840 of the variance in variable level of motivation of the

staff (dependent variable) can be explained by leadership styles

Beta coefficient the achievement oriented has the highest B β =0225

followed by supportive leadership style β = 0111 directive β =0024 and the lowest

is participative leadership style is β = - 0003That means one unit increase in

directive leadership style will lead to 0024 increase in the level of motivation for

supportive leadership style one unit increase will lead to 00111 increase in the level

of motivation one unit increase in participative will lead to -0003 change in the

level of motivation of staff and one unit increase in achievement oriented will lead

to 0225 increase to the level of motivation of staff The findings explain that the

components of the leadership styles do not explain the level of motivation of the

staff

Instruction

R2=0184

Adjusted R2=0103 F= 2499 p lt 005

Dependent Variable Level of staff Motivation

Unstandardised

Coefficients

Standardise

d

Coefficient

Model B Std Error Beta t Sig

(Constant) 2268 0446 5430 0000

Total Score Directive 0024 0186 0031 0144 0984

Total Score Supportive 0101 0177 0161 0691 0585

Total Score Participative -0003 0191 -0055 -0020 1082

Total Score Achievement 0225 0170 0312 1456 0210

39

Table 46 Multiple Regression Analysis (n=50)

40

Chapter 5

CONCLUSION AND RECOMMENDATION

51 INTRODUCTION

This chapter target to discuss the outcome shown in the previous chapters by

setting against them with those finding principles and earlier investigation in the

common field Moreover the investigationrsquos confines and recommendations for the

future research and practice are shown in this chapter

52 DISCUSSION OF FINDING

The objectives of this investigation were to determine the relationship

between leadership style and motivation level It is a study of Apple Incorporation

The outcome of this investigation gives that the leadership styles are supported to the

level of staff motivation The independents variables had correlation with the level of

the staff motivation that is illustrated in Table 42 in the preceding chapter

Based on the analysis of the research (Sample the leadership styles of the

manager of the Apple Incorporation) is significant with the leadership style which

has been practiced by Chief Executive Officer of Apple Incorporation in the District

41

of Johor Bahru Johor James Liow 1992) Analysis from the research found that the

most dominant leadership is achievement oriented followed by supportive directive

participative and achievement oriented

In discussing the results the researchers prefer to discuss each hypothesis

separately in order to get an accurate and complete perceptive of the relationship

between leadership style and motivation level

The results revealed that the respondents perceived the all four leadership

styles of the manager have relation with their level of motivation towards their jobs

Furthermore the results revealed that there is significant relationship between

leadership style and motivation level

What is remarkable here is that this findings correlates strongly with the

arguments that say that relationship between leadership style and motivation level

can be both influential and no influential with staffrsquos motivation and his or her

leadership styles depends on his or her choice of the style that suits the situation or

the company

For example the researchers of University Malaya claimed that the

leadership styles of leader had relationship with staffrsquos motivation but depending on

their jobs according to the job description and the organizational chart that informs

employees what when and how tasks should be done

53 LIMITATION OF STUDY

One of the limitations in research includes lack of adequate information on a

particular subject Research equipments are very hard or expensive to acquire leading

to formulation mere assumptions Another hindrance is poor or inaccessibility to the

region of study

Some of the limitations of doing a research include access of information

availability of enough resources and time management The availability of experts in

42

editing and guidance may also be minimal where support from friends or

organisation may not be enough

The limitations of the study are those characteristics of design or

methodology that impacted or influenced the application or interpretation of the

results of your study They are the constraints on generalizability and utility of

findings that are the result of the ways in which you chose to design the study andor

the method used to establish internal and external validity

Another limitation related to building the evidence about ldquosurvival of

consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin

spiritrdquo Not knowing all of your extended family members limits your ability to

verify statements communicated by the Medium When information related to a

discarnate is not verified this result could be related to the sitterrsquos limitations but it

may also be related to the Medium These challenges however highlight the

limitations of spirit communication and in general further highlights the complexity

of studying the ldquoA study of Apple Incorporationrdquo

Limitations in research methods vary depending on the type of method used

and how it was conducted They include language barriers you might want to do a

research on something that is in a language which you do not understand and the

production of a translator is not available You might also be short of the research

materials and others are not immediately available among others

Limitations are influences that the researcher cannot control They are the

shortcomings conditions or influences that cannot be controlled by the researcher

that place restrictions on your methodology and conclusions Any limitations that

might influence the results should be mentioned

54 SUGGESTIONS FOR FUTURE RESEARCH

From this research the researcher recommends a several means that could be

taken to improve staffrsquos motivation by concentrating on leadership styles

43

According to Marketing minds (2012) Apple Inc uses the Apple brand to

compete across several highly competitive markets including the personal computer

industry with its Macintosh line of computerslaptops and related software the

consumer electronics industry with products such as the iPod digital music

distribution through iTunes Music Store the smart phone market with the Apple

iPhone magazine book games and applications publishing via the AppsStore for

iPhone and the iPad tablet computing device and movie and TV content distribution

with Apple TV The company is also establishing a very strong marketing presence

relative to the rival (Google) in the advertising market via its business Apps and iAd

network Steve Jobs the co-Founder of Apple described the company as being a

mobile devices company largest in the world as their revenues are bigger than

Nokia Samsung or Sonys mobile devices business

The story started two months ago when Google released its first smart phone

This new smart phone made by a Taiwanese company called HTC and the phone

called Nexus One After three weeks Apple Company said is going to sue the

manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC

The company which has been releasing iPhone since 2007 believes that HTC

illegally used 20 patents of Apple These patents are related to user interface

architecture and hardware of iPhone Apple Company filed a lawsuit in US District

Court in Delaware and an objection presented to the International Trade Commission

in USA too

In response to these accusations made by Apple Company against HTC

company The HTC denied Applersquos allegations and declared to fight the suit In other

response HTC said it has been making phones for a far longer time than Apple

including a touch screen device called the XDA that predates the iPhone by about 5

years

Implications

The implications here appear to be that HTCrsquos technological primary somehow goes

against Applersquos claims that the company violated 20 of its patents And while itrsquos

certainly possible that that might be the case itrsquos hard to accept that argument

without a list of patents to back it up

Patents

44

Here some of the patents that Apple Company accusing HTC Company used them

for its new Nexus phone manufactured for Google They are Multi-touch Screen

Multifinger gestures device integration and multitasking accelerometer patents

What is Android Android is a software installed in the mobile devices that includes

an operating system middleware and key applications The Android SDK provides

the tools and APIs necessary to begin developing applications on the Android

platform using the Java programming language

Terminology

Today in the market consumer have a lot of options for every product

whether it be an IT product or Home PCs or consumer durables or a FMCG product

This study may be helpful for company to know about the factors affecting the

consumer behavior and patterns of the consumer It may also be helpful to know the

specific requirement of customer so that the customer can be easily satisfied

Moreover this study helps to know the buying habits and patterns of customer The

study will help the company to understand the relationship that a consumer have with

their Apple product It will help to ascertain the reason which makes the undisputed

leader in almost every segment in which they operate

All Apple Professional Development facilitators are educators themselves

That gives them a unique view they know whatrsquos important in the classroom so they

can ensure that you learn about your Apple products and how they can best serve you

and your students We have created workshops in the following categories

These curriculum-focused workshops help teachers apply their skills with

Apple products to specific areas and disciplines to produce effective personal

learning for their students

Focused on technology skills these foundational workshops help teachers

become confident and comfortable integrating Apple products into their teaching

strategies

These workshops for school leaders and Education decision-makers focus on

issues important to success such as visioning and planning

Our research investigated the role of social norms in an extended theory of

planned behavior (TPB) in the explanation of prostatecolorectal cancer screening

(CS) intention and the prediction of CS uptake among men

45

Apple is well known for giving its customers things that they need but didnt

know they needed until the product shipped In that spirit Apple is in a unique

position to make further gains with that philosophy especially as other companies

pull back reduce RampD or get out of some markets completely

I written before about how Apples financial position gives it a unique

competitive advantage over the competition That discussion pointed to how Apple

can pay cash for components get to the front of supplier delivery schedules then

through volume drive prices down putting extreme price pressure on the

competition while they develop the next generation with RampD dollars

Even as Apple does this they are mindful of their brand Selling cheap

products doesnt sit well with Apple and they definitely dont want to undercut or

cannibalize other product lines

So if one asks the question about what Apple can deliver in a time when

customers are watching every penny its silly to envision a cheaper stripped down

version of a product thats already doing well Instead as Apple ponders how to

deliver new products to cost conscious customers the company tends to think about

holes in the market that can be exploited with their technology -- but which dont

undercut current products

There are other considerations as well For example the iPod touch doesnt

have a camera or an FM radio Other than the CPU it doesnt radiate and can

therefore be used in corporate or government environments that would otherwise

forbid a device that could be a security concern Our fantasies often neglect to

consider such things Because people expect to use their iPhone anywhere that

device has a different set of design constraints

Availability of multi-modal logistics services has been introduced and

occupational safety and health management system elaborated The DTPB can

provide a useful framework for evaluating interventions to increase logisticians

motivations to safety performance The overriding aim of this study was to design

and pilot test a questionnaire for subsequent use in a large-scale survey This study

describes the early stages of a research questionnaire development and a pilot study

The main results of this pilot study that the questionnaire proved to be reliable and

the analysis although preliminary provided strong support for the predictive power

of the DTPB The evaluation led to minor changes in the questionnaire Currently

46

the relevant literature surrounding the DTPB reveals a lack of research that utilizes

empirically validated theories in the field of logistics safety There is therefore a need

to consider more practical issues that emerge when applying the theory As is often

the case with the DTPB questionnaire the participants thought the questionnaire was

rather long This is important given that lengthy questionnaires can impact on data

quality through reduced completion rates due to factors such as lowered participant

motivation The length of the questionnaire could be accommodated thereby

encouraging participation Another comment levied at the DTPB questionnaire is that

it appears rather repetitive Indeed responses received in the present context included

wersquove answered that already Alternatively it may be better to group the outcomes

and behavioural belief statements and address the issue of similarity

Although the key purpose of this study was to develop and pilot a

questionnaire and not to generalize its findings it is of interest to note that the

occupational doctors advice has significant relationship to safety performance One

possible reason is that occupational safety and health information is not easily

available thereby increasing the reliance of the workers on the occupational doctors

advice This finding together with the significant influence of peer culture within the

DTPB framework would seem to strengthen the view that increasing exposure of

logisticians to occupational safety and health may encourage more positive

subjective norms and implies that contact with occupational doctors may encourage

the logisticians to work safely

Deeper interpretation suggests that peers causal attributions regarding safety

performance in their workplace may exert a comparatively strong influence over

logisticians991257 safety It also adds weight to the suggestion that occupational safety

and health training should form part of the logistics company991257s annual training plan

and as such supports the view that occupational safety and health intervention

programmes are required

He findings from questionnaire pilot test seem to corroborate previous

research by suggesting that subjective norms is a key issue to be addressed in any

occupational safety and programme as is the case of the logistics sector The result is

in line with the results reported by Hamilton and White Paris and Van den Broucke

and Fogarty and Shaw who found subjective norms to be important in affecting

adoption of a system As such it would seem that efforts should be made to enhance

knowledge and in particular to highlight the benefits of safety performance for both

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

REFERENCES

Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 2: Thesis Leadership of Apple

ldquo I hereby declare that I have read this thesis and in my opinion this thesis is sufficient in terms of scope and quality for the award of the degree of Bachelor of Business Administrationrdquo

Signature helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Name of Supervisor helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

Date helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip

THE RELATIONSHIP BETWEEN LEADERSHIP STYLE AND

MOTIVATION LEVEL

LIOW CHIA ZHENG

A thesis submitted in fulfilment of the

Requirement of the award of the

Bachelor Degree of Business Administration

VICTORIA UNIVERSITY

APRIL 2014

ii

DECLARATION

I declare that this thesis entitled ldquoThe Relationship between Leadership Style and Motivation level ldquo is the result of my own research except as cited in the references The thesis has not been accepted for any degree and is not concurrently submitted in

candidature of any other degree

Signature

Name

Date

iii

ABSTRACTS

Apple Incorporation is a multinational company that creates and sells

consumer electronics computer software and personal computers in 363 stores

worldwide with global sales of about US$16 billion The companys well-known

products like Macintosh line of computers iPod iPhone and the iPad are mainly

recognized as a source of competitive edge due to high brand awareness related to

these products Apple also sells other branded products like Mac OS X iTunes

iLife iWork Aperture Final Cut Studio Logic Studio Safari browser and iOS

People witness on average hundreds of images on a daily basis With proliferating

and interchangeable product and service offerings brands are impetus for product

purchasing Brands often express self‐identity for the consumer as well as lifestyle

status and sometimes even belonging For a brand to be successful the company

must be able to differentiate their particular brand(s) from similar brands despite the

fact that they may contain the same ingredients The companies must communicate a

corporate identity containing the core mission strategic vision and corporate culture

that the important stakeholders can recognize in order to build or maintain a

favourable relationship The main objective of this study is to analyze the importance

of using marketing strategies of branding in Apple Inc The study will help to find

out about the related benefits of branding mainly The details of the study will help

us to learn about the consumers awareness about the brand and how their loyalty can

be increased in order to gain a competitive edge Also analyzing the importance of

branding can help us to find out about the Apple brands strengths weaknesses

opportunities and threats by using SWOT analysis tool and by using STP process

we can know how to segment the market target the customers and position the

productsservices Whereas by using 4 Ps of marketing mix we can find out about

the branded product its price promotion and placement In this thesis I examine

which corporate identity the multinational company Apple Inc communicates

through selected communication material and whether it corresponds to the 15 image

iv

perceived by a group of random consumers The thesis is conducted by the means of

a quantitative analysis from a hermeneutic perspective and is based on selected

communicated material from Apple My starting point is in the two advertising

campaigns ldquoThink Differentrdquo and ldquoWhy Yoursquoll Love a Macrdquo and two statements

from former Chief Executive Officer (CEO) John Sculley and existing CEO Steve

Jobs Furthermore I made a personal consumer study in 20 shape of a questionnaire

Therefore since the competition in the technology industry is increasing A study on

using marketing strategy of branding in Apple will help the company in staying at

the top of consumers mind to cope up with the changes to gain competitive edge to

attain goals set by the company to make improvements for the future related to

products its pricing strategy communications used to promote and the placement of

the product Therefore it will help us to evaluate whether branding will affect Apple

Incs success rate or notFinally I have investigate the relationship between

Leadership Style and Motivation level All of the results that I obtain are clearly

stated in the thesis below

v

TABLE OF CONTENTS

CHAPTER TITLE PAGE

DECLARATIONii

ABSTRACTSiii

Table of Contentsv

LIST OF TABLESvii

LIST OF FIGURESviii

1 INTRODUCTION1

11

Background 1

12 Problem statement8

13 Significant of the Study10

2 LITERATURE REVIEW14

21 Definition and motivation theory14

22 Definition concept and Leadership Theory16

23 Path Goal Theory17

24 Need for Achievement Theory20

25 Directive Leadership Style21

26 Supportive Leadership Style22

27 Participative Leadership Style23

28 Achievement Oriented Leadership Style25

29 Relationship between Leadership Styles and Motivation26

3 METHODOLOGY27

31 Research Design27

vi

32 Population and Sampling Technique28

4 RESEARCH FINDING29

41 Response Rate30

42 Descriptive Demographic Profile30

43 Descriptive Analysis31

44 Reliability Analysis35

45 Correlation Matrix36

46 Regression Analysis37

5 CONCLUSION AND RECOMMENDATION40

51 Introduction40

52 Discussion of Finding40

53 Limitation of Study41

54 Suggestions for Future Research42

55 Conclusion47

6 REFERENCES48

Appendices 51

vii

LIST OF TABLES

TABLE NO TITLE PAGE

41 Demographic Profile

30

42 Leadership style

32

43 Reliability Analysis 35

44 Reliability Test 35

45 Correlation between leadership styles and the level of staff motivation 37

46 Multiple Regression Analysis 38

viii

LIST OF FIGURES

FIGURE NO TITLE PAGE

31 Required Sample Size

1

1

CHAPTER 1

INTRODUCTION

11 BACKGROUND

Its ironic that when you ask leadersmdasheven good onesmdashwhat constitutes

leadership you often get vague disparate and vapid responses Youd think that of

all people this population would offer crisp and concrete definitions of their own

crucial work Instead you get references to energizing visioning pathfinding

modeling and a dozen other tangents of real leadershipmdashbut almost no reference to

the central task of leaders influencing

This is especially disconcerting in an era where Fortune 500 companies are

crumbling under the weight of financial strain and once powerful and confident

leaders are crawling to Washington begging for bailouts The vast majority of todays

crises are the natural consequence of ineffective or misdirected influence Either

leaders have been incapable of influencing their employees to create value for

customers (eg the US auto industry) or theyve exerted influence that has driven

2

employees to unconscionable behavior bringing the global economy to its knees (ie

the financial sector) Today more than ever we ought to see clearly that leadership

isnt a combination of fuzzy concepts and proclivities Leaders are responsible for

intelligently and ethically influencing behavior in a way that creates value

Fortunately not all leaders are missing the mark I recently met one of the

few leaders who in my experience has a concrete expression of leadership on the tip

of his tongue Tim Tassopoulos chief operating officer of Chik-fil-A says it this

way Leadership is intentional influence

I couldnt agree more For 20 years my colleagues and I have worked with

leaders to help them increase their capacity for influencing change But it came as a

surprise to us that prior to helping them learn how to influence we had to draw their

attention to it as their core work

Tim on the other hand understands that it all comes down to whether one of

his 50000 front-line associates with a few discretionary minutes decides to lean

against a wall or walk out to the dining area and clean tables Tims success or failure

as a leader does not come down to whether he is charismatic visionary or

inspirational It comes down to whether at the end of the day people behave in ways

that improve results Period

With that said the second biggest problem leaders face is that few of them

have any systematic way of even thinking aboutmdashmuch less practicingmdashinfluence

Oh we complain about it a lot All leaders can point to dysfunctional political

unproductive behaviors in their organizations For example

Fiefdoms Most leaders complain that people in their companies put the

interests of their department over the interests of the company In one Fortune 500

company the training department encouraged a vendor to sue another division of the

company to prevent that division from cutting separate deals with the vendor which

would have threatened the training departments monopoly

Compliance In US hospitals 2 million patients will be infected this year by

the very caregivers who are trying to heal them An enormous percentage of these

infections could be avoided if leaders could just find a way to influence people to

wash their hands consistently Compliance rates today hover somewhere between

30 and 50

Silence More than 90 of respondents in a recent study we conducted at

VitalSmarts reported they are currently working on a cross-functional initiative that

3

they are certain will fail Our research showed that the primary cause of these failures

is silence People see lots of problems in their initiatives but they work in

organizations where its not OK to speak up about them Our study found that this

pattern of problem behavior is a root cause of more than 85 of project failures

Given that few leaders can even define leadership its no surprise that their

performance is mediocre at best We recently studied the successes and failures of

more than 1000 leaders from 50 global companies to influence strategically critical

behavior change in their companies We were stunned to discover that fewer than 1

in 20 had any evidence of success in spite of their belief that change was crucial As

we combed through the data some key insights emerged that help us understand why

so few leaders either grasp or exert influence well

Leaders confuse talking with influencing Many leaders think influence

consists of little more than talking people into doing things Its no wonder most

influence efforts start with PowerPoint presentations But profound persistent and

overwhelming problems demand more than verbal persuasion Anyone whos ever

tried to talk a smoker into quitting knows theres a lot more to behavior change than

words

Leaders make the same mistake when they publish platitudes in the form of

Mission and Values statements give a few speeches on why these values are crucial

and then assume their job is done

Leaders believe in silver bullets When leaders actually attempt to influence

new behavior its common for them to look for quick fixesmdashto fall into the trap of

thinking that deeply ingrained bad habits can be changed with a single technique

The failure mode is to rely on any single approach

Some host star-studded retreats Others hand out inspiring posters and color-

changing mugs and think people will line up for change Still others believe its all

about incentives and so they tinker with the performance-management system or tie

new behaviors to executive bonuses The research shows that when leaders rely on

just one simple source of influence to drive change they almost always fail

In the future Ill use this column to share what weve learned from leaders

who dont suffer in ignorance about influence Over the past 20 years my colleagues

and I have sought out and studied a different kind of leader Weve tried to find those

who had remarkable abilities to influence changemdashrapidly profoundly and

sustainably

4

Weve studied up close the methods used by one remarkable influencer who

mdashwith no formal authoritymdashhas changed behavior in thousands of US hospitals

Weve looked first hand at one influencer who has saved 5 million lives from AIDS

mdashsimply by influencing behavior change in a country of 60 million people We

worked with a corporate chief who within 12 months influenced deeply entrenched

habits in employees with an average of 26 years tenure

What weve learned is that when you know what youre doing change can

happen relatively quickly And it all starts with gaining greater clarity about what

leadership really means then finding a way of thinking about the fundamental

principles of influence

Leaders lack a theory of influence Very few leaders can even answer the

question How do you change the behavior of a large group of people And yet

this is what theyre ultimately paid to do It isnt just about making a decision its

about getting people aligned to execute the decision And this means influence

Imagine discovering just as the anesthesia is taking effect that your heart surgeonmdash

the one hovering over your chest with a scalpelmdashis working off a gut hunch about

how to conduct a bypass Unless leaders become articulate about a repeatable and

effective way of influencing profound rapid and sustainable behavior changemdash

theyll continue to rack up predictably high failure rates at leading change

Leaders act as if its not their job to address entrenched habits Most leaders put a

great deal of time into crafting strategy selecting winning products and engaging

with analysts shareholders and major customers But few realize the success or

failure of their grand schemes lies in influencing the behavior of the hundreds or

thousands of people who will have to execute the big ideasmdashtheir employees

By contrast the most influential leadersmdashthe 5 who succeed consistently at

influencing profound and essential behavior changemdashspend as much as half of their

time thinking about and actively influencing the behaviors they know will lead to top

performance The 95 who dither and fail tend to delegate what they dismiss as

change management to others most often leaders in human resourcesmdashwho often

lack the credibility to influence real change The average leader spends little if any

of his or her time on active efforts to create behavior change Consequently nothing

changes

Performance is a function of the three factors acting together Ability has to

do with whether a person can do a task Motivation is a measure of whether a person

5

wants to do it Opportunity is about accessibility a person canrsquot do a task if she is not

given a chance or if she is denied access to necessary resources or amenities

This framework ndash looking at human performance as being influenced by

multiple factors ndash reflects the difficult and variable nature of our work today All of

these factors must be supported by the work environment in order for peoplersquos best

work to occur So how can the workplace help

According to Judith Heerwagen a former scientist with the Pacific Northwest

National Laboratory who is now a program expert with the General Services

Administration productivity and the workplace are related in these ways

In this section we discuss what motivation is and why it is important and

how motivation affects behaviour human relations and performance Motivation is

defined as ldquothe intention of achieving a goal leading to goal directed behaviour

When we refer to someone as being motivated we mean that the person is trying

hard to accomplish a certain task Motivation is clearly important for someone to

perform well However motivation alone is not sufficient

Ability is having the skills and knowledge required to perform the job is also

important and is sometimes the key determinant of effectiveness Finally

environmental factors having the resources information and support one needs to

perform well are also critical to determine performance

ldquoA building can affect opportunity by providing equitable access to

conditions that reduce health and safety risks equitable access to amenities and

compensatory design options where inequities exist and are difficult to eliminate

entirelyrdquo

ldquoA building can positively affect ability by providing comfortable ambient

conditions by enabling individual control and adjustment of conditions and by

reducing health and safety risks Negative impacts on ability to do work are

associated with conditions that are uncomfortable distracting hazardous or noxious

ldquoA building can positively affect motivation by providing conditions that

promote positive affective functioning psychological engagement and personal

control Moods create the lsquoaffective contextrsquo for thought processes and behaviors and

are directly tied to motivation

Motivation is the internal process leading to behavior to satisfy needs

6

Have you ever wondered why people do the things they do The primary

reason people do what they do is to meet their needs or wants The process people go

through to meet their needs is

Need rarrMotive rarrBehaviour rarrSatisfaction or Dissatisfaction

What makes employees willing to ldquogo the extra milerdquo to provide excellent

service market a companyrsquos products effectively or achieve the goals set for them

Answering questions like this is of utmost importance to understand and manage the

work behaviour of our peers subordinates and even supervisors As with many

questions involving human beings the answers are anything but simple Instead

there are several theories explaining the concept of motivation

Performance = motivation x ability x environment

According to this equation motivation ability and environment are the major

influences over employee performance Performance is a function of motivation

ability and the environment in which you work Zappos seems to be creating an

environment that encourages motivation and builds inclusiveness The company

delivers above and beyond basic workplace needs and addresses the self-

actualization needs that most individuals desire from their work experience CEO

Tony Hsieh believes that the secret to customer loyalty is to make a corporate culture

of caring a priority This is reflected in the companyrsquos 10 core values and its

emphasis on building a team and a family During the interview process applicants

are asked questions relating to the companyrsquos values such as gauging their own

weirdness open-mindedness and sense of family Although the offer to be paid to

quit during the training process has increased from its original number of $400 only

1 of trainees take the offer Work is structured differently at Zappos as well For

example there is no limit to the time customer service representatives spend on a

phone call and they are encouraged to make personal connections with the

individuals on the other rather than try to get rid of them

Although Zappos pays its employees well and offers attractive benefits such

as employees receiving full health-care coverage and a compressed workweek the

desire to work at Zappos seems to go beyond that As Hsieh would say happiness is

the driving force behind almost any action an individual takes Whether your goals

are for achievement affiliation or simply to find an enjoyable environment in which

to work Zappos strives to address these needs

7

Although Zappos has over 1300 employees the company has been able to

maintain a relatively flat organizational structure and prides itself on its extreme

transparency In an exceptionally detailed and lengthy letter to employees Hsieh

spelled out what the new partnership with Amazon would mean for the company

what would change and more important what would remain the same As a result of

this type of company structure individuals have more freedom which can lead to

greater satisfaction

The topic of motivation plays a central role in the field of management as it

is one of the most popular management topics Motivation derives from the Latin

word for movement and it has been widely acknowledged as a critical determinant

of our behavior Motivation affects how and to what extent we utilize our skills and

abilities Unmotivated employees are less willing to be cooperative and supportive

and they may decrease work effort time on the job productivity and performance

Thus we need to motivate employees to boost productivity Jeff Taylor founder of

Monstercom said that to be successful you have to be able to motivate others To

this end researchers are studying the factors that energize direct and sustain work-

related behavior and you will learn about their motivation theories in this chapter

Despite their difficulties because they canrsquot simply buy motivation

organizations are designing incentive systems to motivate employees Self-

motivation is one of the most important skills companies look for when hiring Thus

your ability to motivate yourself and others is critical to your career success and the

goal of this chapter is to increase your ability to do so

Based on the expiratory study done by most of the staff they consented with

the statement that the level of motivation is equivalent with the leadership styles of

the mangers

Be a yardstick of quality Some people arent used to an environment where

excellence is expected by Steve Jobs

8

12 PROBLEM STATEMENT

Motivation is defined as the process that initiates guides and maintains goal-oriented

behaviors Motivation is what causes us to act whether it is getting a glass of water

to reduce thirst or reading a book to gain knowledge The act or process of giving

someone a reason for doing something and it is also called as the act or process of

motivating someone Motivation is a desire or willingness to do something

enthusiasm It is a force or influence that causes someone to do something There are

three major components to motivation activation persistence and intensity

All levels of management perform these functions but the amount of time a manager

spends on each function depends on the level of management and the needs of the

organization Managers just dont go out and haphazardly perform their

responsibilities Good managers discover how to master five basic functions

planning organizing staffing leading and controlling

A manager needs to be a good leader While a manager organizes and plans the good

leader must also inspire employees with a vision for the organization A manager

needs to be an effective communicator and liaison between employees customers

and other managers of the organization A manager needs to be an effective

negotiator When organizations are developing or undergoing change the manager is

often required to negotiate with competitors contractors suppliers and employees

A manager must act as a figurehead that reinforces the mission and vision of an

organization to employees customers and other stakeholders

Leadership has a direct cause and effect relationship upon organizations and their

success Leaders determine values culture change tolerance and employee

motivation They shape institutional strategies including their execution and

effectiveness Leaders can appear at any level of an institution and are not exclusive

to management Successful leaders do however have one thing in common They

influence those around them in order to reap maximum benefit from the

organizationrsquos resources including its most vital and expensive its people Libraries

9

require leadership just like business government and non-profit organizations

Whether a public special or academic library that libraryrsquos leaders directly affect

everything from patron experience to successfully executing stated missions

including resource allocation services offered and collection development strategies

In fact the influence of leaders and their effectiveness in moving people to a shared

vision can directly shape the libraryrsquos people its materials how patrons use or

interact with them and whether or not that experience is beneficial With leadership

potentially playing such a vital role in the success of information centers and patron

experiences it is useful to consider the different types of leaders and their potential

impact on libraries as organizations

Current leadership theories describe leaders based upon traits or how influence and

power are used to achieve objectives When using trait-based descriptions leaders

may be classified as autocratic democratic bureaucratic or charismatic If viewing

leadership from the perspective of the exchange of power and its utilization to secure

outcomes leaders are situational transactional or transformational Understanding

these different tropes can provide a vocabulary for discussion that can lead to

meaningful desired results It bears noting that not all leaders are created equal and

leadership quality may vary enormously across industries or simply within an

organization In addition identifying an individual leaderrsquos style is central to

evaluating leadership quality and effectiveness especially as it relates to

organizational goals Below is a brief examination of each common leadership style

listed above and their potential impact on a group as well as their relative usefulness

Leadership style impacts the organization by affecting employee morale

productivity decision-making speed and metrics Successful leaders carefully

analyze problems assess the skill level of subordinates consider alternatives and

make an informed choice By choosing the most appropriate leadership style for the

situation an effective leader provides a lasting impact Leaders establish a clear

distinction between subordinates and superiors

When leaders use a coaching style instead subordinates feel safer and encouraged to

focus on their own development which ultimately helps the company for the long

term by increasing employee morale retention and satisfaction A leader engages

10

with employees to figure out the best way to accomplish the companyrsquos strategic

goals This includes decreased errors minimized waste and increased customer

satisfaction Participative leaders run team-building exercises to promote cultural

awareness and diversity which can improve productivity by allowing the team to

recognize each otherrsquos strengths and value

13 SIGNIFICANT OF THE STUDY

There are a number of different styles of leadership and management that are

based on different theories The individuals style will be use based on a combination

of their beliefs values and preferences as well as the organizational culture and

norms which will encourage some styles and discourage others

Different motivational theories can directly impact an employeersquos

contribution to the overall success of an organization Additionally motivational

theories can influence the behaviors and leadership methods within an organization

The result of employee motivation combined with leadership theories will influence

employee satisfaction This article will review factors that are directly attributed to

employee satisfaction

According to Watkiss (2004) motivation is the way to drive person into

doing something Much of the driven are the thought of a potential reward or a

consequence of not doing something Motivation is the forces the people do

something this is a result of the individual needs being satisfied (or met) so that

individual has the inspiration to complete the task Motivation refersto the initiation

direction intensity and persistence of human behaviour Based on the definition of

Watkiss (2004) it can be concluded that the motivation is the idea and initiative to

encourage and drive the individual to do something or to performance better jobs

Ormrod (2003) stated that the main reason of existence for organizations is not

merely to survive but also to gain profit and the companies enable to competitive

11

weather in locally or globally In order to achieve these missions companies have to

satisfy the employees who are considered asa cornerstone in many companies Thus

the employees would have a high morale self-esteem and also feel comfortable

toward the place where they work in However it is hard to argue that a motivated

workplace means that the organizations would get high performance or maybe

would increase revenue However managers is necessary to take actions in order to

satisfy employees and thereby it is suppose to increase the employeersquos motivation

After increasing motivations the employees will work harder and feel that they are

responsible to achieve all targets and goals that ordered by supervisors In other

words mean that employees would be fell that the organization as belong to them

For an instance motivation in the education process can have many effects on

how students learn and their behaviour to the course matter (Ormrod 2003) It can

direct behaviour toward particular goals and lead to increased effort and energy

It also can help the organization involved in determining the level of it It is

to help the managers to find his or hers leadership styles and increases the leadership

qualities Leadership is a fundamental aspect of the human condition Leadership

today is more difficult and more necessary than before The health and growth of any

organization rises and falls on leadership Studying leadership will make us better

followers Leadership skills can be learned in a systematic and thorough way

14 BACKGROUND OF THE APPLE INC

Apple started in 1976 as a computer company In the last decade however

Apple has expanded into a very intricate company that specializes in much more than

just computers In 2001 Apple broke the barrier with the iPod eventually becoming

the dominant market leader in music players As well Apple joined the phone

industry in 2007 with the iPhone which has also been widely successful

12

Apple is a consumer goods company and therefore evaluating its value

requires understanding its products and consumers This can be very difficult

because Apple competes with many different companies throughout the different

industries it takes part in

Apple has established a unique reputation in the consumer electronics

industry One of the most unique things about Apple is that it has a very strong

customer base This is extremely important in understanding Apple

Apple is probably the most well-known company when it comes to the

making of technology that is cutting edge and something that everyone wants to have

in their possession Apple Computer first came to be a company in 1976 when Steve

Jobs and Steve Wozniak when they released the Apple I and was located in

Cupertino California These two young men dropped out of college and were often

viewed as outcasts in most of the places that they were at including schools which

could have been the reason that they dropped out of college As most people have

heard Apple really started in the basement or garage depending on who the person

talks to rather than at some expensive business location Which is perhaps the reason

so many people were first intrigued by the brand and could be the reason that the

computers were such a success they were created by guys that knew what they

wanted and passed this on to the rest of the world And what they wanted was

something that other people wanted as well

The first order that the two built is somewhat of an amazing feat that was the

beginning of the company After being introduced to one another they made a

working model of their computer and took it to a nearby computer store in order to

try to make it onto the market The owners of the store ordered fifty of the machine

that was to be fully assembled and ready to go which seemed to be an impossible

feat However they did succeed as they bartered and promised many IOUs to

companies to get the parts that they would need since they had no money to buy

these on their own They finished all fifty machines in thirty days and took them to

the store to sell which they received around five hundred dollars a piece for these

machines They were a hit with those that came to the store

Now Apple is a brand that most people automatically know all over the

world They are known for their innovative technology that is usually the first of its

kind on the market and something that all people love to own and make their lives a

bit easier with the advancements that they gave people The company continued to

13

stay on top of their game and improve upon their technology they produced such

things as the iMac which really did help to propel the company in the eyes of many

consumers

The first home computer with a GUI or graphical user interface was the

Apple Lisa The very first graphical user interface was developed by the Xerox

Corporation at their Palo Alto Research Center (PARC) in the 1970s Steve Jobs

visited PARC in 1979 (after buying Xerox stock) and was impressed and influenced

by the Xerox Alto the first computer ever with a graphical user interface Jobs

designed the new Apple Lisa based on the technology he saw at Xerox

With the 1984 Apple Macintosh Steve Jobs made sure developers created

software for the new Macintosh Computer Jobs figured that software was the way to

win the consumer over

14

CHAPTER 2

LITERATURE REVIEW

21 DEFINITION AND MOTIVATION THEORY

Motivation is internal and external factors that stimulate desire and energy in

people to be continually interested and committed to a job role or subject or to make

an effort to attain a goal

Motivation results from the interaction of both conscious and unconscious

factors such as the (1) intensity of desire or need (2) incentive or reward value of the

goal and (3) expectations of the individual and of his or her peers These factors are

the reasons one has for behaving a certain way An example is a student that spends

extra time studying for a test because he or she wants a better grade in the class

Motivation is also a feeling of enthusiasm or interest that makes you

determined to do something Motivation is the desire that fuels a person to do certain

things based on the wants and needs of a person If a person wishes to meet these

wants and needs then it necessitates him to motivate himself so that he can make

certain moves A person is unique and apart from another so his wants and needs

vary greatly from that of the other The same is true for the peoples levels of

motivation

The different wants and needs in every person vary in intensity based on the

focus goals and the total human psyche of the person This is why the motivation of

a person is unique despite having similar wants and needs with others

The decision to increase your motivation is the key to the bringing a greater

sense of it for yourself This can be done by putting greater focus on the things that

15

you want to achieve until you actually accomplish them The stronger your focus is

on the goal the greater the motivation will be

The truth of the matter is if you are unable to keep track of your goals it can

be generalized that you do not really desire to achieve it Motivation can come

naturally and no amount of inspirational talk will set you to action if you really are

not into taking the goal seriously

Setting goals that stir positive feelings within you are important to keep

yourself motivated Once you have found these focus yourself on being able to get a

hold of them There will be a lot of distractions so pick up at a comfortable pace and

make things happen

The definition of motivation involves the total understanding of the self

Receiving rewards is one reason for being motivated but beyond that is a set of

benefits that are more valuable than concrete rewards These can be enhanced work

output more productivity better work habits and an increased of understanding of

yourself

According to various theories motivation may be rooted in the basic need to

stay motivated in the face of challenges and negative people Setbacks and

unsupportive colleagues or friends will make you even more determined when you

know how to stay motivated avoid the criticism endless nagging and moaning of

those around you When you easily and effortlessly get things done you give people

little reason to criticize you In fact they are likely to give you more freedom to do

things your way start new projects with enthusiasm and stay motivated over time

When you can see things through to completion you will have renewed confidence in

your ability to succeed stop things getting any worse When you know how to be

highly motivated in a matter of seconds you can turn around situations you have

neglected in the past feel in charge of you life As you get more done with ease you

will have order where you used to have chaos You will know what you want and

feel compelled to move ahead and get it develop leadership skills and positively

affect those around you Your drive and enthusiasm will touch everyone you deal

with People will turn to you for leadership and guidance enjoy a more harmonious

home life Imagine hearing praise and gratitude for all the little things you get done

around the house You will enjoy a satisfying feeling of accomplishment at the end

of each evening eliminate problems while they are small You will deal with

potential problems and concerns sooner rather than later This habit alone will put

16

you back in control save money by getting things done on time You will eliminate

those late fees fines and charges that procrastinators waste their hard earned money

on put an end to regrets Become the kind of person who jumps on opportunities

And enjoy the excitement and passion you feel when you are giving 100

understand what motivates you and enjoy greater success When you discover your

unique motivation blueprint getting ahead will never be a mystery again You can

fire up your motivation engine whenever you choose to move ahead quickly in your

career When you can calmly and efficiently get your work done you position

yourself for more responsibility and a higher salary earn the respect of your boss and

colleagues As a dependable and productive member of the team people will

appreciate you and seek your valuable advice on important matters and Feel fantastic

about yourself As a motivated self-starter your self-esteem will soar you will

accomplish much more have greater success and live a full life

22 DEFINITION CONCEPT AND LEADERSHIP THEORY

In a research on leadership_(Stodgill(1974) has identified more than eleven

explanations on leadership which has different foundation Many definitions have

been identified by researchers for example Stoggil (1950) explained that leadership is

a process to influence people to achieve certain goals and target Tannembum amp

Massarik (1957) explained that A frame of reference Management

Science (October) 1-19t hellip)

Individuals are concerned not only with the absolute amounts of rewards they

receive for their efforts but also the praising from employer We lead when we

manage a football team or teach a classroom of children We lead our own children

when we are parents and we lead when we organize anything We certainly lead

when we manage projects or develop a new business We lead the moment we take

the first supervisory responsibility at work and we may lead even before we assume

official responsibility to do anything A vicar or preacher leads a congregation A

17

writer or visionary may lead when he or she puts pen to paper and creates a book or

poem or article which inspires and moves others to new thoughts and actions A

monarch and a president are both leaders So is a local councillor and so can be a

community fund-raiser A ruthless dictator is a leader So was Mother Theresa and

so was Mahatma Gandhi

We can find leadership in every sort of work and play and in every sort of

adventure and project regardless of scale and regardless of financial or official

authority And so given the many ways in which leadership operates it is no surprise

that leadership is so difficult to define and describe

Leadership is a process by which a person influences others to accomplish an

objective and directs the organization in a way that makes it more cohesive and

coherent Leaders carry out this process by applying their leadership attributes such

as beliefs values ethics character knowledge and skills

To inspire your workers into higher levels of teamwork there are certain

things you must be know and do These do not come naturally but are acquired

through continual work and study Good leaders are continually working and

studying to improve their leadership skills they are NOT resting on their laurels

The difference of staffsrsquo perceptions might be influenced by gender age

status academic qualifications work tenure educational level family background

interest and so on Itrsquos clear that the perceptions of staffs on their managerrsquos

leadership style can be influenced with so many factors and it plays an important role

is determining the climate success organization and the level of achievement of the

organization itself

23 PATH GOAL THEORY

The Path-Goal model is a theory based on specifying a leaders style or behavior that

best fits the employee and work environment in order to achieve goals (House

18

Mitchell 1974) The goal is to increase an employees motivation empowerment

and satisfaction so that they become productive members of the organization

Leadership concept that the subordinates accept a leaders behavior only so

far as they view it as resulting in immediate or future benefit Thus a leaders main

function is to clear a path to the realization of the subordinates goals he or she must

choose the behavior patterns that are most applicable in helping the subordinates get

what they want

Path-Goal is based on Vrooms (1964) expectancy theory in which an

individual will act in a certain way based on the expectation that the act will be

followed by a given outcome and on the attractiveness of that outcome to the

individual The path-goal theory was first introduced by Martin Evans (1970) and

then further developed by House (1971)

Leaders can take a strong or limited approach in these In clarifying the path

they may be directive or give vague hints In removing roadblocks they may scour

the path or help the follower move the bigger blocks In increasing rewards they

may give occasional encouragement or pave the way with gold

In fact leader should clarify the path so subordinates know which way to go

remove roadblocks that are stopping the things going there and Increasing the

rewards along the route There are four style of leadership which are supportive

directive participative and achievement-oriented leadership

Supportive leadership

Considering the needs of the follower showing concern for their welfare and

creating a friendly working environment This includes increasing the followers self-

esteem and making the job more interesting This approach is best when the work is

stressful boring or hazardous The leader make work pleasant for the workers by

showing concern for them and by being friendly and approachable It is most

effective in situations in which tasks and relationships are physically or

psychologically challenging Good relations are promoted with the group and

sensitivity to subordinates needs is shown

Directive Leadership

Telling followers what needs to be done and giving appropriate guidance

along the way This includes giving them schedules of specific work to be done at

19

specific times Rewards may also be increased as needed and role ambiguity

decreased (by telling them what they should be doing)

This may be used when the task is unstructured and complex and the follower

is inexperienced This increases the followers sense of security and control and

hence is appropriate to the situation

The leader informs her followers on what is expected of them such as telling

them what to do how to perform a task and scheduling and coordinating work It is

most effective when people are unsure about the task or when there is a lot of

uncertainty within the environment Specific advice is given to the group and ground

rules and structure are established For example clarifying expectations specifying

or assigning certain work tasks to be followed

Participative leadership

Consulting with followers and taking their ideas into account when making

decisions and taking particular actions This approach is best when the followers are

expert and their advice is both needed and they expect to be able to give it The

leaders consult with their followers by consulting with them before making a

decision on how to proceed It is most effective when subordinates are highly trained

and involved in their work Decision making is based on consultation with the group

and information is shared with the group

Achievement-oriented leadership

Setting challenging goals both in work and in self-improvement (and often

together) High standards are demonstrated and expected The leader shows faith in

the capabilities of the follower to succeed This approach is best when the task is

complex

The leader sets challenging goals for his followers expects them to perform

at their highest level and shows confidence in their ability to meet this expectation

It is most effective in professional work environments such as technical or

scientific or in achievement environments such as sales Challenging goals are set

and high performance is encouraged while confidence is shown in the groups ability

The path-goal theory by House(1971) also known as the path-goal theory of

leader effectiveness or the path-goal model is a leadership theory in the field

The original path-goal theory identifies achievement-oriented directive

participative and supportive leader behaviors

20

The directive path-goal clarifying leader behaviour refers to situations where

the leader lets followers know what is expected of them and tells them how to

perform their tasks

24 NEED FOR ACHIEVEMENT THEORY

Need for Achievement (n Ach) is the degree to which someone is motivated

to set and reach goals People with a high n Ach are usually driven to succeed for

internal reasons such as personal satisfaction rather than by external pressures

Personality trait characterized by an enduring and consistent concern with

setting and meeting high standards of achievement This need is influenced by

internal drive for action (intrinsic motivation) and the pressure exerted by the

expectations of others (extrinsic motivation) Measured by thematic appreciation

tests need for achievement motivates an individual to succeed in competition and to

excel in activities important to him or her

These individuals work hard to meet their goals and tend to take on tasks that

are moderately difficult to accomplish If they choose a goal that is too easy the

achievement is not very rewarding and if they chose something that is too difficult

success may not be obtainable Say someone with a high n Ach is just beginning to

set high standards for themselves in fitness They may aim to run a 5k (3-mile) race

but they would shy away from a longer race until they have become a more

experienced runner so they arenrsquot setting themselves up for failure

People high in N-Ach are characterized by a tendency to seek challenges and

a high degree of independence Their most satisfying is the recognition of their

achievements

21

25 DIRECTIVE LEADERSHIP STYLE

The directive leadership style is one of four leadership behaviours identified

by the path-goal theory of leadership Directive leadership is characterized by setting

clear objectives and rules for your subordinates and ensuring that your expectations

and directions are clearly defined and understood by your subordinates Directive

leadership may be advisable when subordinates are unskilled or inexperienced at a

complex task It may backfire if imposed upon highly skilled and experienced

employees who are extremely competent to perform the task

An instructional type of managerial style characterized by a leader who tells

subordinate staff what they are expected to do and how to perform the expected

tasks A directive leadership style might be helpful for a manager within a business

where their subordinate staff members have jobs that are not particularly specialized

and so they need more guidance to avoid uncertainty

Directive leadership is one of five models of leadership described by Bernard

Bass Directive leadership is a style of leading people in a business or project It is

probably the most common form of leadership existing in large businesses today It

is very common in traditional business and traditional cultures This style of

leadership consists of a manager or superior person directing subordinates to

complete or work on a task at hand The manager will tell the employee exactly what

to do and how to do it He or she will have specific standards and will demand that

they be met The manager leads with total authority The military is a good example

of directive leadership However in business it does not always work as well

Directive leadership does not allow an employee to reach their potential nor does it

allow the employee to express their independent thoughts or creativity

Directive leader is a leader who is very strict autocratic makes use of his

power of influence from his position to control reward and force the followers to

comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)

22

26 SUPPORTIVE LEADERSHIP STYLE

Supportive Leadership is one of the leadership styles found in path-goal

theory A supportive leader try to decrease employee stress and frustration in the

workplace This method is effective when your work tasks are dangerous tedious

and stressful but is not really effective if your work tasks are intrinsically motivating

because you dont need to be motivated to do the work

Supportive leadership is a kind of leadership where you listen to your

workers and help them out when they need help Supportive leadership is an opposite

of autocratic leadership and is much more successful in many fields of work But not

in all of course

The leadership style I use to follow is Supportive leadership because

according to me the followers are as important as task The goals can only be achieve

with the help of followers if followers are facing any problem either in their personal

life or under organization roof the affection of that problem can be clearly measured

from their task results Moreover I use self-made theory in my leadership which is

Get addict an achieve according to this a person can achieve anything but the

conditions is that the person must be addicted to it If followers are facing any

grievances they canrsquot be addicted towards achievement Supportive leader in my way

does not only mean handling grievances of followers but I call myself supportive

leader because I plan my tactics towards achieving a goal according to the followers

ability and skills moreover according to their willingness and motivation towards

work Supportive leadership is It leads people It doesnt drive them It involves

them It doesnt coerce them It never loses sight of the most important principle

governing any project involving human beings namely that people are more

important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive

leadership is working along with followers guiding them helping them instead of

working ahead of them Human beings are most important aspect of this type of

leadership According to me this leadership can be done effectively if leaders treat

followers as one who work with him rather work for him Being the basket ball

captain for two consecutive years I applied my leadership style and maintained a

team

23

Supportive leadership is a reference to a particular leadership style for

business As management styles became more complex in the 1970s and 1980s

theories began to grow up Businesses started looking not only at the techniques of

management but at the different types of leaders found in business and what

categories those leaders fell into By the 1990s concepts such as supportive

leadership had become widely accepted Supportive leadership is a naturally organic

and emotionally sensitive style like other styles it is especially useful in certain

circumstances but the company must adopt a culture that encourages such styles for

them to be effective

In supportive leadership the manager is not so interested in giving orders and

managing every detail as in giving employees the tools they need to work

themselves While delegation is a vital part of supportive leadership managers do

not simply assign tasks and then receive the results Instead they work through the

tasks with employees to improve skills and talent until the manager does not need to

worry about a task being done correctly and the employee is fully empowered in a

particular area

27 PARTICIPATIVE LEADERSHIP STYLE

Lewinrsquos study found that participative leadership also known as democratic

leadership is generally the most effective leadership style Democratic leaders offer

guidance to group members but they also participate in the group and allow input

from other group members In Lewinrsquos study children in this group were less

productive than the members of the authoritarian group but their contributions were

of a much higher quality

Participative leadership is a style of leadership that involves all members of a

team in identifying essential goals and developing procedures or strategies to reach

those goals From this perspective this leadership style can be seen as a leadership

style that relies heavily on the leader functioning as a facilitator rather than simply

24

issuing orders or making assignments This type of involved leadership style can be

utilized in business settings volunteer organizations and even in the function of the

home

Participative leaders encourage group members to participate but retain the

final say over the decision-making process Group members feel engaged in the

process and are more motivated and creative

One of the main benefits of participative leadership is that the process allows

for the development of additional leaders who can serve the organization at a later

date Because leaders who favor this style encourage active involvement on the part

of everyone on the team people often are able to express their creativity and

demonstrate abilities and talents that would not be made apparent otherwise The

discovery of these hidden assets help to benefit the work of the current team but also

alerts the organization to people within the team who should be provided with

opportunities to further develop some skill or ability for future use

One potential disadvantage of participate leadership is the time factor This

leadership style does often involve the need for more time before action is taken

This is only natural since the very nature of this leadership style means allowing

input from every member of the team However the extra time necessary for this

process often leads to decisions that ultimately benefit everyone to a greater degree

than faster decisions that are more limited in scope

Participative leadership also expands the range of possibilities for the team

When leadership styles that essentially leave all the direction and decision making in

the hands of one individual it is much more difficult to see a given approach from

several different angles When the leadership style encourages others to be involved

in the decision making process a given course of action can be approached from a

variety of perceptions This can often point out strengths or weaknesses to the

approach that would have gone unobserved and thus unresolved without this type of

participatory brainstorming and decision making

Effective participative leadership allows the talents and skills of all the team

members to be utilized in arriving at decisions and taking courses of action While

the team leader is usually still responsible for making the final decision this sharing

of functions within the team provide the perfect environment for everyone to provide

input that has the potential to make that final decision more well-rounded and

ultimately profitable for the company as a whole

25

28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE

Management which sets challenging goals assists in training emphasizes

improvement and expects the highest levels of performance

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

Achievement-oriented leaders always learn They always take risk They

never gamble (There is a difference) They always teach and mentor others They

understand that failure to adapt and change means death and destruction on a

competitive battlefield Either products are always changing or consumers are

changing so businesses must adapt or dieAchievement -oriented leaders put the

right people on the bus and go to great lengths to keep them there They never

change the deal with their employees (except to make it sweeter) They share

success They set stretch goals and achieve them It is fascinating to watch those

leaders work with their teams They are unstoppable

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

26

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION

There are a number of different styles of leadership and management that are

based on different theories The individuals style will be use based on a combination

of their beliefs values and preferences as well as the organizational culture and

norms which will encourage some styles and discourage others

Idealized influence describes managers who are exemplary role models for

associates Managers with idealized influence can be trusted and respected by

associates to make good decisions for the organization Intellectual Stimulation

describes managers who encourage innovation and creativity through challenging the

normal beliefs or views of a group Managers with intellectual stimulation promote

critical thinking and problem solving to make improvement of organization

performance

Inspirational motivation describes managers who motivate associates to

commit to the vision of the organization Managers with inspirational motivation

encourage team spirit to reach goals of increased revenue and market growth for the

organization Individual consideration describes managers who act as coaches and

advisors to the associates Managers with individual consideration encourage

associates to reach goals that help both the associates and the organization

27

CHAPTER 3

METHODOLOGY

31 RESEARCH DESIGN

A research design encompasses the methodology and procedures employed to

conduct scientific research The design of a study defines the study type (descriptive

correlational semi-experimental experimental review meta-analytic) and sub-type

(eg descriptive-longitudinal case study) research question hypotheses

independent and dependent variables experimental design and if applicable data

collection methods and a statistical analysis plan

The research design is also the framework for conducting the marketing

research project that clarified the necessary procedure in order to obtain the

information needed to solve all the marketing problem

In order to collect as much data as possible a combination of descriptive and

analytical research designs based on result from the questionnaire observation and

interview were used by the researcher to analyses the influence of leader on

competitive market concept of motivation in organization and the ways that human

performances on a job can be link with ability and motivation in Apple Inc

The method has been used is to distribute the questionnaire throughout the

staff in order to collect a better result The reason for choosing this method is

28

because this is the most effectives way to study the relationship between leadership

style and motivational level The raw data was analyze according to the research

objectives

32 POPULATION AND SAMPLING TECHNIQUE

The population of this study are all the staff from Apple Inc The population

chosen consider those who have had experiences working in such a high

technological company like Apple Inc The Sampling technique used in this research

was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the

south of Ireland

Figure 31 Required Sample Size

29

CHAPTER 4

RESEARCH FINDING

A questionnaire is a means of eliciting the feelings beliefs experiences

perceptions or attitudes of some sample of individuals As a data collecting

instrument it could be structured or unstructured

The questionnaire is most frequently a very concise preplanned set of

questions designed to yield specific information to meet a particular need for

research information about a pertinent topic The research information is attained

from respondents normally from a related interest area The dictionary definition

gives a clearer definition A questionnaire is a written or printed form used in

gathering information on some subject or subjects consisting of a list of questions to

be submitted to one or more persons

The method of questionnaire have some advantages of in Economy - Expense

and time involved in training interviewers and sending them to interview are reduced

by using questionnaires Uniformity of questions - Each respondent receives the

same set of questions phrased in exactly the same way Questionnaires may

therefore yield data more comparable than information obtained through an

interview Standardization - If the questions are highly structured and the conditions

under which they are answered are controlled then the questionnaire could become

standardized The disadvantages of questionnaire are respondentrsquos motivation is

difficult to assess affecting the validity of response

30

41 RESPONSE RATE

The laminated random sampling technique was used and a total of 100

samples size were selected out of 100 populations 100 questionnaires were received

that is representing 90 of response rate The sample size was reasonable and

beyond the target that we set early and exceed our expectation This is to allow

further analysis that was surpass the demand

42 DESCRIPTIVE DEMOGRAPHIC PROFILE

The demographic profile is in Table 41 The distribution of respondents

includes 65 male and 35 female The age of respondents was from below 30

years 35 45 between 30 to 40 years 20 between 40 to 50 years While for

years of experience 30 out of the 50 respondents that we carried out for

questionnaire have less than 5 years of experience 30 between 6 to 10 years 28

between 11 to 15 years and 12 have more than 16 years of experience

For the level of education 45 stand for those who have SPMMCEOthers 30 of

the respondents have STPMHSEDIPLOMA 18 of the respondents have degree

and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of

them are single 38 of the respondents are married and only 20 of them are

widowed

Demographic

Items

Frequency Percentage ()

Gender

Male 65 65

Female 35 35

31

Age

lt30 35 35

31-40 45 45

41-50 20 20

Length of Service

lt5 30 30

6-10 30 30

10-15 28 28

gt16 12 12

Education

SPMMCE 45 45

STPMHSE

DIPLOMA

30 30

Degree 18 18

Masterrsquos Degree 7 7

Status

Single 42 42

Married 38 38

Widowed 20 20

Table 41 Demographic Profile

43 DESCRIPTIVE ANALYSIS

32

Design of minimum maximum mean and standard deviation of each item

can be refer rend to the table 42 below Based on the table it reveals that the

minimum value for the directive leadership style is 1 and maximum is 5 In term of

mean and standard deviation of the directive leadership style are 257 413 1144

and 1336 respectively

For supportive leadership style the minimum mean will be 334 and the

highest are 444 For standard deviation is 0991 and 1386 respectively

For minimum value for participative leadership style will be 1 and the

maximum is 5 in addition to that the mean and standard deviation of the variable is

between 367 to 444 and 367 and 1040 and 1264 respectively

The achievement oriented leadership style the mean and standard deviation

of the variable is between 349 to 413 and 1021 to 1165

For motivation achievement based on individual perception the minimum

values of variable range from 1 to 2 and the maximum variable is 5 Mean and

standard deviation of the variable is between 253 to 459 and 0906 to 1335

Variableconstruct Mean Std Deviation

Directive 358 1145

1 He has the final word in the office

matters

373 1336

2 He emphasizes that all rules and

regulations

257 1144

3 He give clear explanations of what is

expected of other

365 1224

4 He give subordinates explicit

instructions for how to do their work

413 1246

5 He show interest in subordinatesrsquo

personal concerns

382 1306

Supportive 383 1190

1 He often mingle with the staff 373 1386

2 He often spent time as necessary to 444 0991

33

hear complaint from staff

3 Providing guidance without pressure

is the

key to being a good leader

362 1259

4 As a rule leaders should allow

subordinates

to appraise their own work

334 1072

5 Leaders should give subordinates

complete

freedom to solve problems on their own

401 1240

Participative 408 1110

1 He is very responsive and easy to be

invited to discuss

367 1264

2 He easily understood 413 1105

3 When things go wrong and he need to

create a strategy to keep a project or process

running on schedule he call a meeting to get his

employees advice

433 1046

4 To get information out He send it by

email memos or voice mail very rarely is a

meeting called His employees are then

expected to act upon the information

384 1040

5 He want to create an environment

where the employees take ownership of the

project I allow them to participate in the

decision making process

444 1096

Achievement Oriented 387 1103

1 He determines the duties of staff 391 1113

2 He describes the conditions and tasks

and clearly what is expected

349 1021

3 He explain the level of performance 382 1165

34

that is expected of subordinates

4 He give vague explanations of what is

expected of subordinates on the job

413 1107

5 He consistently set challenging goals

for subordinates to attain

401 1110

Motivation Level 345 1178

1 1 I feel annoyed when thinking about

the things I would like to do new work

459 0906

2 I am ambitious in my career 288 1233

3 I am energized when

people count on me for ideas

439 0947

4 When involved in group projects my

team membersrsquo problems are my problems

301 1211

5 I find pleasure in recognizing and

celebrating the accomplishments of others

290 1125

6 As a practice I ask people

challenging questions when we are working on

projects together

301 1211

7 I take delight in complimenting

people I work with when progress is made

411 1190

8 I find it easy to be the cheerleader for

others when times are good and when times are

bad

382 1179

9 Team accomplishment is more

important to me than my own personal

accomplishments

321 1327

10 When involved in group projects I

am inclined to let my ideas be known

253 1335

Table 42 leadership style

35

44 RELIABILITY ANALYSIS

According to Hinton (2004) recommended four cut-off points for steadiness

which includes outstanding reliability (090 and above) high reliability (070 ndash 090)

moderate reliability (050 ndash 070) and low reliability (050 and below)

000 050 Low Reliability

050 070 Moderate Reliability

070 090 High Reliability

090 100 Outstanding

Reliability

Table 43 Reliability Analysis

Based on table 43 there are five constructs directive supportive

participative achievement-oriented and motivation level shown Cronbachrsquos Alpha

values of 0865 0914 0970 0974 and 0883 respectively None of constructs

confirm low reliability The high Cronbachrsquos Alpa values for all establish contain

that they are inwardly uniform That means all element of each establishes are

measuring the identical content creation In the nutshell the higher the Cronbachrsquos

Alpha value of a construct the higher the reliability is of measuring the same

construct

Const

ructs

Sample

Size(n)

No

of Items

Cronbachrsquos

Alpha (a)

Type

Direc 100 5 0865 High Reliability

36

tive

Supp

ortive

100 5 0914 Outstanding

Reliability

Partic

ipative

100 5 0970 Outstanding

Reliability

Achi

evement

100 5 0974 Outstanding

Reliability

Level

of Staff

Motivation

100 10 0883 Outstanding

Reliability

Table 44 Reliability Test

45 CORRELATION MATRIX

Correlation analysis was used to conclude and decide relationships between

two variables measured Toward this end Pearson correlation test was used to

diagnose whether leadership styles and motivation level are relevant to each other

Table 44 presents the correlation matrix results

Table 44 shows the relation of independent variables with motivation level

For finding the relation significant level plt 005 and plt 001were chosen

The value of correlation coefficient r for directive leadership style is 0356

with plt 005 which show a moderate relationship with the level of staff motivation

It is found that the value of correlation coefficient r for supportive leadership

style is 0369 with plt 001 show a strong relationship with the level of staff

motivation

Participative leadership style carry correlation coefficient value r of 035 2

with plt 005 which show a moderate relationship with the level of staff motivation

For achievement oriented leadership style the coefficient valuer is 0430

with plt 001 which show a strong relationship with the level of staff motivation

37

Correlation is significant at the 001 level (1-tailed)

Correlation is significant at the 005 level (1-tailed)

Constructs Directive Supportive Participative Achievement Motivation

() () () ()

Directive 1 0691 0717 0799 0356

0000 0000 0000 0012

() () ()

Supportive 1 0877 0676 0369

0000 0000 0009

() ()

Participative 1 0736 0352

0000 0012

()

Achievemen

t

1 0430

0022

Motivation 1

Table 45 Correlation between leadership styles and the level of staff

motivation

46 REGRESSION ANALYSIS

In this study multiple regression analysis was applied Each variable from

factor scores were used in the analysis Table 45 shows the results of multiple

regression analysis of the research The findings showed that leadership styles were

not significant and negatively correlate with level of motivation of staff The R2 =

38

0184 indicates that 1840 of the variance in variable level of motivation of the

staff (dependent variable) can be explained by leadership styles

Beta coefficient the achievement oriented has the highest B β =0225

followed by supportive leadership style β = 0111 directive β =0024 and the lowest

is participative leadership style is β = - 0003That means one unit increase in

directive leadership style will lead to 0024 increase in the level of motivation for

supportive leadership style one unit increase will lead to 00111 increase in the level

of motivation one unit increase in participative will lead to -0003 change in the

level of motivation of staff and one unit increase in achievement oriented will lead

to 0225 increase to the level of motivation of staff The findings explain that the

components of the leadership styles do not explain the level of motivation of the

staff

Instruction

R2=0184

Adjusted R2=0103 F= 2499 p lt 005

Dependent Variable Level of staff Motivation

Unstandardised

Coefficients

Standardise

d

Coefficient

Model B Std Error Beta t Sig

(Constant) 2268 0446 5430 0000

Total Score Directive 0024 0186 0031 0144 0984

Total Score Supportive 0101 0177 0161 0691 0585

Total Score Participative -0003 0191 -0055 -0020 1082

Total Score Achievement 0225 0170 0312 1456 0210

39

Table 46 Multiple Regression Analysis (n=50)

40

Chapter 5

CONCLUSION AND RECOMMENDATION

51 INTRODUCTION

This chapter target to discuss the outcome shown in the previous chapters by

setting against them with those finding principles and earlier investigation in the

common field Moreover the investigationrsquos confines and recommendations for the

future research and practice are shown in this chapter

52 DISCUSSION OF FINDING

The objectives of this investigation were to determine the relationship

between leadership style and motivation level It is a study of Apple Incorporation

The outcome of this investigation gives that the leadership styles are supported to the

level of staff motivation The independents variables had correlation with the level of

the staff motivation that is illustrated in Table 42 in the preceding chapter

Based on the analysis of the research (Sample the leadership styles of the

manager of the Apple Incorporation) is significant with the leadership style which

has been practiced by Chief Executive Officer of Apple Incorporation in the District

41

of Johor Bahru Johor James Liow 1992) Analysis from the research found that the

most dominant leadership is achievement oriented followed by supportive directive

participative and achievement oriented

In discussing the results the researchers prefer to discuss each hypothesis

separately in order to get an accurate and complete perceptive of the relationship

between leadership style and motivation level

The results revealed that the respondents perceived the all four leadership

styles of the manager have relation with their level of motivation towards their jobs

Furthermore the results revealed that there is significant relationship between

leadership style and motivation level

What is remarkable here is that this findings correlates strongly with the

arguments that say that relationship between leadership style and motivation level

can be both influential and no influential with staffrsquos motivation and his or her

leadership styles depends on his or her choice of the style that suits the situation or

the company

For example the researchers of University Malaya claimed that the

leadership styles of leader had relationship with staffrsquos motivation but depending on

their jobs according to the job description and the organizational chart that informs

employees what when and how tasks should be done

53 LIMITATION OF STUDY

One of the limitations in research includes lack of adequate information on a

particular subject Research equipments are very hard or expensive to acquire leading

to formulation mere assumptions Another hindrance is poor or inaccessibility to the

region of study

Some of the limitations of doing a research include access of information

availability of enough resources and time management The availability of experts in

42

editing and guidance may also be minimal where support from friends or

organisation may not be enough

The limitations of the study are those characteristics of design or

methodology that impacted or influenced the application or interpretation of the

results of your study They are the constraints on generalizability and utility of

findings that are the result of the ways in which you chose to design the study andor

the method used to establish internal and external validity

Another limitation related to building the evidence about ldquosurvival of

consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin

spiritrdquo Not knowing all of your extended family members limits your ability to

verify statements communicated by the Medium When information related to a

discarnate is not verified this result could be related to the sitterrsquos limitations but it

may also be related to the Medium These challenges however highlight the

limitations of spirit communication and in general further highlights the complexity

of studying the ldquoA study of Apple Incorporationrdquo

Limitations in research methods vary depending on the type of method used

and how it was conducted They include language barriers you might want to do a

research on something that is in a language which you do not understand and the

production of a translator is not available You might also be short of the research

materials and others are not immediately available among others

Limitations are influences that the researcher cannot control They are the

shortcomings conditions or influences that cannot be controlled by the researcher

that place restrictions on your methodology and conclusions Any limitations that

might influence the results should be mentioned

54 SUGGESTIONS FOR FUTURE RESEARCH

From this research the researcher recommends a several means that could be

taken to improve staffrsquos motivation by concentrating on leadership styles

43

According to Marketing minds (2012) Apple Inc uses the Apple brand to

compete across several highly competitive markets including the personal computer

industry with its Macintosh line of computerslaptops and related software the

consumer electronics industry with products such as the iPod digital music

distribution through iTunes Music Store the smart phone market with the Apple

iPhone magazine book games and applications publishing via the AppsStore for

iPhone and the iPad tablet computing device and movie and TV content distribution

with Apple TV The company is also establishing a very strong marketing presence

relative to the rival (Google) in the advertising market via its business Apps and iAd

network Steve Jobs the co-Founder of Apple described the company as being a

mobile devices company largest in the world as their revenues are bigger than

Nokia Samsung or Sonys mobile devices business

The story started two months ago when Google released its first smart phone

This new smart phone made by a Taiwanese company called HTC and the phone

called Nexus One After three weeks Apple Company said is going to sue the

manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC

The company which has been releasing iPhone since 2007 believes that HTC

illegally used 20 patents of Apple These patents are related to user interface

architecture and hardware of iPhone Apple Company filed a lawsuit in US District

Court in Delaware and an objection presented to the International Trade Commission

in USA too

In response to these accusations made by Apple Company against HTC

company The HTC denied Applersquos allegations and declared to fight the suit In other

response HTC said it has been making phones for a far longer time than Apple

including a touch screen device called the XDA that predates the iPhone by about 5

years

Implications

The implications here appear to be that HTCrsquos technological primary somehow goes

against Applersquos claims that the company violated 20 of its patents And while itrsquos

certainly possible that that might be the case itrsquos hard to accept that argument

without a list of patents to back it up

Patents

44

Here some of the patents that Apple Company accusing HTC Company used them

for its new Nexus phone manufactured for Google They are Multi-touch Screen

Multifinger gestures device integration and multitasking accelerometer patents

What is Android Android is a software installed in the mobile devices that includes

an operating system middleware and key applications The Android SDK provides

the tools and APIs necessary to begin developing applications on the Android

platform using the Java programming language

Terminology

Today in the market consumer have a lot of options for every product

whether it be an IT product or Home PCs or consumer durables or a FMCG product

This study may be helpful for company to know about the factors affecting the

consumer behavior and patterns of the consumer It may also be helpful to know the

specific requirement of customer so that the customer can be easily satisfied

Moreover this study helps to know the buying habits and patterns of customer The

study will help the company to understand the relationship that a consumer have with

their Apple product It will help to ascertain the reason which makes the undisputed

leader in almost every segment in which they operate

All Apple Professional Development facilitators are educators themselves

That gives them a unique view they know whatrsquos important in the classroom so they

can ensure that you learn about your Apple products and how they can best serve you

and your students We have created workshops in the following categories

These curriculum-focused workshops help teachers apply their skills with

Apple products to specific areas and disciplines to produce effective personal

learning for their students

Focused on technology skills these foundational workshops help teachers

become confident and comfortable integrating Apple products into their teaching

strategies

These workshops for school leaders and Education decision-makers focus on

issues important to success such as visioning and planning

Our research investigated the role of social norms in an extended theory of

planned behavior (TPB) in the explanation of prostatecolorectal cancer screening

(CS) intention and the prediction of CS uptake among men

45

Apple is well known for giving its customers things that they need but didnt

know they needed until the product shipped In that spirit Apple is in a unique

position to make further gains with that philosophy especially as other companies

pull back reduce RampD or get out of some markets completely

I written before about how Apples financial position gives it a unique

competitive advantage over the competition That discussion pointed to how Apple

can pay cash for components get to the front of supplier delivery schedules then

through volume drive prices down putting extreme price pressure on the

competition while they develop the next generation with RampD dollars

Even as Apple does this they are mindful of their brand Selling cheap

products doesnt sit well with Apple and they definitely dont want to undercut or

cannibalize other product lines

So if one asks the question about what Apple can deliver in a time when

customers are watching every penny its silly to envision a cheaper stripped down

version of a product thats already doing well Instead as Apple ponders how to

deliver new products to cost conscious customers the company tends to think about

holes in the market that can be exploited with their technology -- but which dont

undercut current products

There are other considerations as well For example the iPod touch doesnt

have a camera or an FM radio Other than the CPU it doesnt radiate and can

therefore be used in corporate or government environments that would otherwise

forbid a device that could be a security concern Our fantasies often neglect to

consider such things Because people expect to use their iPhone anywhere that

device has a different set of design constraints

Availability of multi-modal logistics services has been introduced and

occupational safety and health management system elaborated The DTPB can

provide a useful framework for evaluating interventions to increase logisticians

motivations to safety performance The overriding aim of this study was to design

and pilot test a questionnaire for subsequent use in a large-scale survey This study

describes the early stages of a research questionnaire development and a pilot study

The main results of this pilot study that the questionnaire proved to be reliable and

the analysis although preliminary provided strong support for the predictive power

of the DTPB The evaluation led to minor changes in the questionnaire Currently

46

the relevant literature surrounding the DTPB reveals a lack of research that utilizes

empirically validated theories in the field of logistics safety There is therefore a need

to consider more practical issues that emerge when applying the theory As is often

the case with the DTPB questionnaire the participants thought the questionnaire was

rather long This is important given that lengthy questionnaires can impact on data

quality through reduced completion rates due to factors such as lowered participant

motivation The length of the questionnaire could be accommodated thereby

encouraging participation Another comment levied at the DTPB questionnaire is that

it appears rather repetitive Indeed responses received in the present context included

wersquove answered that already Alternatively it may be better to group the outcomes

and behavioural belief statements and address the issue of similarity

Although the key purpose of this study was to develop and pilot a

questionnaire and not to generalize its findings it is of interest to note that the

occupational doctors advice has significant relationship to safety performance One

possible reason is that occupational safety and health information is not easily

available thereby increasing the reliance of the workers on the occupational doctors

advice This finding together with the significant influence of peer culture within the

DTPB framework would seem to strengthen the view that increasing exposure of

logisticians to occupational safety and health may encourage more positive

subjective norms and implies that contact with occupational doctors may encourage

the logisticians to work safely

Deeper interpretation suggests that peers causal attributions regarding safety

performance in their workplace may exert a comparatively strong influence over

logisticians991257 safety It also adds weight to the suggestion that occupational safety

and health training should form part of the logistics company991257s annual training plan

and as such supports the view that occupational safety and health intervention

programmes are required

He findings from questionnaire pilot test seem to corroborate previous

research by suggesting that subjective norms is a key issue to be addressed in any

occupational safety and programme as is the case of the logistics sector The result is

in line with the results reported by Hamilton and White Paris and Van den Broucke

and Fogarty and Shaw who found subjective norms to be important in affecting

adoption of a system As such it would seem that efforts should be made to enhance

knowledge and in particular to highlight the benefits of safety performance for both

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

REFERENCES

Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 3: Thesis Leadership of Apple

THE RELATIONSHIP BETWEEN LEADERSHIP STYLE AND

MOTIVATION LEVEL

LIOW CHIA ZHENG

A thesis submitted in fulfilment of the

Requirement of the award of the

Bachelor Degree of Business Administration

VICTORIA UNIVERSITY

APRIL 2014

ii

DECLARATION

I declare that this thesis entitled ldquoThe Relationship between Leadership Style and Motivation level ldquo is the result of my own research except as cited in the references The thesis has not been accepted for any degree and is not concurrently submitted in

candidature of any other degree

Signature

Name

Date

iii

ABSTRACTS

Apple Incorporation is a multinational company that creates and sells

consumer electronics computer software and personal computers in 363 stores

worldwide with global sales of about US$16 billion The companys well-known

products like Macintosh line of computers iPod iPhone and the iPad are mainly

recognized as a source of competitive edge due to high brand awareness related to

these products Apple also sells other branded products like Mac OS X iTunes

iLife iWork Aperture Final Cut Studio Logic Studio Safari browser and iOS

People witness on average hundreds of images on a daily basis With proliferating

and interchangeable product and service offerings brands are impetus for product

purchasing Brands often express self‐identity for the consumer as well as lifestyle

status and sometimes even belonging For a brand to be successful the company

must be able to differentiate their particular brand(s) from similar brands despite the

fact that they may contain the same ingredients The companies must communicate a

corporate identity containing the core mission strategic vision and corporate culture

that the important stakeholders can recognize in order to build or maintain a

favourable relationship The main objective of this study is to analyze the importance

of using marketing strategies of branding in Apple Inc The study will help to find

out about the related benefits of branding mainly The details of the study will help

us to learn about the consumers awareness about the brand and how their loyalty can

be increased in order to gain a competitive edge Also analyzing the importance of

branding can help us to find out about the Apple brands strengths weaknesses

opportunities and threats by using SWOT analysis tool and by using STP process

we can know how to segment the market target the customers and position the

productsservices Whereas by using 4 Ps of marketing mix we can find out about

the branded product its price promotion and placement In this thesis I examine

which corporate identity the multinational company Apple Inc communicates

through selected communication material and whether it corresponds to the 15 image

iv

perceived by a group of random consumers The thesis is conducted by the means of

a quantitative analysis from a hermeneutic perspective and is based on selected

communicated material from Apple My starting point is in the two advertising

campaigns ldquoThink Differentrdquo and ldquoWhy Yoursquoll Love a Macrdquo and two statements

from former Chief Executive Officer (CEO) John Sculley and existing CEO Steve

Jobs Furthermore I made a personal consumer study in 20 shape of a questionnaire

Therefore since the competition in the technology industry is increasing A study on

using marketing strategy of branding in Apple will help the company in staying at

the top of consumers mind to cope up with the changes to gain competitive edge to

attain goals set by the company to make improvements for the future related to

products its pricing strategy communications used to promote and the placement of

the product Therefore it will help us to evaluate whether branding will affect Apple

Incs success rate or notFinally I have investigate the relationship between

Leadership Style and Motivation level All of the results that I obtain are clearly

stated in the thesis below

v

TABLE OF CONTENTS

CHAPTER TITLE PAGE

DECLARATIONii

ABSTRACTSiii

Table of Contentsv

LIST OF TABLESvii

LIST OF FIGURESviii

1 INTRODUCTION1

11

Background 1

12 Problem statement8

13 Significant of the Study10

2 LITERATURE REVIEW14

21 Definition and motivation theory14

22 Definition concept and Leadership Theory16

23 Path Goal Theory17

24 Need for Achievement Theory20

25 Directive Leadership Style21

26 Supportive Leadership Style22

27 Participative Leadership Style23

28 Achievement Oriented Leadership Style25

29 Relationship between Leadership Styles and Motivation26

3 METHODOLOGY27

31 Research Design27

vi

32 Population and Sampling Technique28

4 RESEARCH FINDING29

41 Response Rate30

42 Descriptive Demographic Profile30

43 Descriptive Analysis31

44 Reliability Analysis35

45 Correlation Matrix36

46 Regression Analysis37

5 CONCLUSION AND RECOMMENDATION40

51 Introduction40

52 Discussion of Finding40

53 Limitation of Study41

54 Suggestions for Future Research42

55 Conclusion47

6 REFERENCES48

Appendices 51

vii

LIST OF TABLES

TABLE NO TITLE PAGE

41 Demographic Profile

30

42 Leadership style

32

43 Reliability Analysis 35

44 Reliability Test 35

45 Correlation between leadership styles and the level of staff motivation 37

46 Multiple Regression Analysis 38

viii

LIST OF FIGURES

FIGURE NO TITLE PAGE

31 Required Sample Size

1

1

CHAPTER 1

INTRODUCTION

11 BACKGROUND

Its ironic that when you ask leadersmdasheven good onesmdashwhat constitutes

leadership you often get vague disparate and vapid responses Youd think that of

all people this population would offer crisp and concrete definitions of their own

crucial work Instead you get references to energizing visioning pathfinding

modeling and a dozen other tangents of real leadershipmdashbut almost no reference to

the central task of leaders influencing

This is especially disconcerting in an era where Fortune 500 companies are

crumbling under the weight of financial strain and once powerful and confident

leaders are crawling to Washington begging for bailouts The vast majority of todays

crises are the natural consequence of ineffective or misdirected influence Either

leaders have been incapable of influencing their employees to create value for

customers (eg the US auto industry) or theyve exerted influence that has driven

2

employees to unconscionable behavior bringing the global economy to its knees (ie

the financial sector) Today more than ever we ought to see clearly that leadership

isnt a combination of fuzzy concepts and proclivities Leaders are responsible for

intelligently and ethically influencing behavior in a way that creates value

Fortunately not all leaders are missing the mark I recently met one of the

few leaders who in my experience has a concrete expression of leadership on the tip

of his tongue Tim Tassopoulos chief operating officer of Chik-fil-A says it this

way Leadership is intentional influence

I couldnt agree more For 20 years my colleagues and I have worked with

leaders to help them increase their capacity for influencing change But it came as a

surprise to us that prior to helping them learn how to influence we had to draw their

attention to it as their core work

Tim on the other hand understands that it all comes down to whether one of

his 50000 front-line associates with a few discretionary minutes decides to lean

against a wall or walk out to the dining area and clean tables Tims success or failure

as a leader does not come down to whether he is charismatic visionary or

inspirational It comes down to whether at the end of the day people behave in ways

that improve results Period

With that said the second biggest problem leaders face is that few of them

have any systematic way of even thinking aboutmdashmuch less practicingmdashinfluence

Oh we complain about it a lot All leaders can point to dysfunctional political

unproductive behaviors in their organizations For example

Fiefdoms Most leaders complain that people in their companies put the

interests of their department over the interests of the company In one Fortune 500

company the training department encouraged a vendor to sue another division of the

company to prevent that division from cutting separate deals with the vendor which

would have threatened the training departments monopoly

Compliance In US hospitals 2 million patients will be infected this year by

the very caregivers who are trying to heal them An enormous percentage of these

infections could be avoided if leaders could just find a way to influence people to

wash their hands consistently Compliance rates today hover somewhere between

30 and 50

Silence More than 90 of respondents in a recent study we conducted at

VitalSmarts reported they are currently working on a cross-functional initiative that

3

they are certain will fail Our research showed that the primary cause of these failures

is silence People see lots of problems in their initiatives but they work in

organizations where its not OK to speak up about them Our study found that this

pattern of problem behavior is a root cause of more than 85 of project failures

Given that few leaders can even define leadership its no surprise that their

performance is mediocre at best We recently studied the successes and failures of

more than 1000 leaders from 50 global companies to influence strategically critical

behavior change in their companies We were stunned to discover that fewer than 1

in 20 had any evidence of success in spite of their belief that change was crucial As

we combed through the data some key insights emerged that help us understand why

so few leaders either grasp or exert influence well

Leaders confuse talking with influencing Many leaders think influence

consists of little more than talking people into doing things Its no wonder most

influence efforts start with PowerPoint presentations But profound persistent and

overwhelming problems demand more than verbal persuasion Anyone whos ever

tried to talk a smoker into quitting knows theres a lot more to behavior change than

words

Leaders make the same mistake when they publish platitudes in the form of

Mission and Values statements give a few speeches on why these values are crucial

and then assume their job is done

Leaders believe in silver bullets When leaders actually attempt to influence

new behavior its common for them to look for quick fixesmdashto fall into the trap of

thinking that deeply ingrained bad habits can be changed with a single technique

The failure mode is to rely on any single approach

Some host star-studded retreats Others hand out inspiring posters and color-

changing mugs and think people will line up for change Still others believe its all

about incentives and so they tinker with the performance-management system or tie

new behaviors to executive bonuses The research shows that when leaders rely on

just one simple source of influence to drive change they almost always fail

In the future Ill use this column to share what weve learned from leaders

who dont suffer in ignorance about influence Over the past 20 years my colleagues

and I have sought out and studied a different kind of leader Weve tried to find those

who had remarkable abilities to influence changemdashrapidly profoundly and

sustainably

4

Weve studied up close the methods used by one remarkable influencer who

mdashwith no formal authoritymdashhas changed behavior in thousands of US hospitals

Weve looked first hand at one influencer who has saved 5 million lives from AIDS

mdashsimply by influencing behavior change in a country of 60 million people We

worked with a corporate chief who within 12 months influenced deeply entrenched

habits in employees with an average of 26 years tenure

What weve learned is that when you know what youre doing change can

happen relatively quickly And it all starts with gaining greater clarity about what

leadership really means then finding a way of thinking about the fundamental

principles of influence

Leaders lack a theory of influence Very few leaders can even answer the

question How do you change the behavior of a large group of people And yet

this is what theyre ultimately paid to do It isnt just about making a decision its

about getting people aligned to execute the decision And this means influence

Imagine discovering just as the anesthesia is taking effect that your heart surgeonmdash

the one hovering over your chest with a scalpelmdashis working off a gut hunch about

how to conduct a bypass Unless leaders become articulate about a repeatable and

effective way of influencing profound rapid and sustainable behavior changemdash

theyll continue to rack up predictably high failure rates at leading change

Leaders act as if its not their job to address entrenched habits Most leaders put a

great deal of time into crafting strategy selecting winning products and engaging

with analysts shareholders and major customers But few realize the success or

failure of their grand schemes lies in influencing the behavior of the hundreds or

thousands of people who will have to execute the big ideasmdashtheir employees

By contrast the most influential leadersmdashthe 5 who succeed consistently at

influencing profound and essential behavior changemdashspend as much as half of their

time thinking about and actively influencing the behaviors they know will lead to top

performance The 95 who dither and fail tend to delegate what they dismiss as

change management to others most often leaders in human resourcesmdashwho often

lack the credibility to influence real change The average leader spends little if any

of his or her time on active efforts to create behavior change Consequently nothing

changes

Performance is a function of the three factors acting together Ability has to

do with whether a person can do a task Motivation is a measure of whether a person

5

wants to do it Opportunity is about accessibility a person canrsquot do a task if she is not

given a chance or if she is denied access to necessary resources or amenities

This framework ndash looking at human performance as being influenced by

multiple factors ndash reflects the difficult and variable nature of our work today All of

these factors must be supported by the work environment in order for peoplersquos best

work to occur So how can the workplace help

According to Judith Heerwagen a former scientist with the Pacific Northwest

National Laboratory who is now a program expert with the General Services

Administration productivity and the workplace are related in these ways

In this section we discuss what motivation is and why it is important and

how motivation affects behaviour human relations and performance Motivation is

defined as ldquothe intention of achieving a goal leading to goal directed behaviour

When we refer to someone as being motivated we mean that the person is trying

hard to accomplish a certain task Motivation is clearly important for someone to

perform well However motivation alone is not sufficient

Ability is having the skills and knowledge required to perform the job is also

important and is sometimes the key determinant of effectiveness Finally

environmental factors having the resources information and support one needs to

perform well are also critical to determine performance

ldquoA building can affect opportunity by providing equitable access to

conditions that reduce health and safety risks equitable access to amenities and

compensatory design options where inequities exist and are difficult to eliminate

entirelyrdquo

ldquoA building can positively affect ability by providing comfortable ambient

conditions by enabling individual control and adjustment of conditions and by

reducing health and safety risks Negative impacts on ability to do work are

associated with conditions that are uncomfortable distracting hazardous or noxious

ldquoA building can positively affect motivation by providing conditions that

promote positive affective functioning psychological engagement and personal

control Moods create the lsquoaffective contextrsquo for thought processes and behaviors and

are directly tied to motivation

Motivation is the internal process leading to behavior to satisfy needs

6

Have you ever wondered why people do the things they do The primary

reason people do what they do is to meet their needs or wants The process people go

through to meet their needs is

Need rarrMotive rarrBehaviour rarrSatisfaction or Dissatisfaction

What makes employees willing to ldquogo the extra milerdquo to provide excellent

service market a companyrsquos products effectively or achieve the goals set for them

Answering questions like this is of utmost importance to understand and manage the

work behaviour of our peers subordinates and even supervisors As with many

questions involving human beings the answers are anything but simple Instead

there are several theories explaining the concept of motivation

Performance = motivation x ability x environment

According to this equation motivation ability and environment are the major

influences over employee performance Performance is a function of motivation

ability and the environment in which you work Zappos seems to be creating an

environment that encourages motivation and builds inclusiveness The company

delivers above and beyond basic workplace needs and addresses the self-

actualization needs that most individuals desire from their work experience CEO

Tony Hsieh believes that the secret to customer loyalty is to make a corporate culture

of caring a priority This is reflected in the companyrsquos 10 core values and its

emphasis on building a team and a family During the interview process applicants

are asked questions relating to the companyrsquos values such as gauging their own

weirdness open-mindedness and sense of family Although the offer to be paid to

quit during the training process has increased from its original number of $400 only

1 of trainees take the offer Work is structured differently at Zappos as well For

example there is no limit to the time customer service representatives spend on a

phone call and they are encouraged to make personal connections with the

individuals on the other rather than try to get rid of them

Although Zappos pays its employees well and offers attractive benefits such

as employees receiving full health-care coverage and a compressed workweek the

desire to work at Zappos seems to go beyond that As Hsieh would say happiness is

the driving force behind almost any action an individual takes Whether your goals

are for achievement affiliation or simply to find an enjoyable environment in which

to work Zappos strives to address these needs

7

Although Zappos has over 1300 employees the company has been able to

maintain a relatively flat organizational structure and prides itself on its extreme

transparency In an exceptionally detailed and lengthy letter to employees Hsieh

spelled out what the new partnership with Amazon would mean for the company

what would change and more important what would remain the same As a result of

this type of company structure individuals have more freedom which can lead to

greater satisfaction

The topic of motivation plays a central role in the field of management as it

is one of the most popular management topics Motivation derives from the Latin

word for movement and it has been widely acknowledged as a critical determinant

of our behavior Motivation affects how and to what extent we utilize our skills and

abilities Unmotivated employees are less willing to be cooperative and supportive

and they may decrease work effort time on the job productivity and performance

Thus we need to motivate employees to boost productivity Jeff Taylor founder of

Monstercom said that to be successful you have to be able to motivate others To

this end researchers are studying the factors that energize direct and sustain work-

related behavior and you will learn about their motivation theories in this chapter

Despite their difficulties because they canrsquot simply buy motivation

organizations are designing incentive systems to motivate employees Self-

motivation is one of the most important skills companies look for when hiring Thus

your ability to motivate yourself and others is critical to your career success and the

goal of this chapter is to increase your ability to do so

Based on the expiratory study done by most of the staff they consented with

the statement that the level of motivation is equivalent with the leadership styles of

the mangers

Be a yardstick of quality Some people arent used to an environment where

excellence is expected by Steve Jobs

8

12 PROBLEM STATEMENT

Motivation is defined as the process that initiates guides and maintains goal-oriented

behaviors Motivation is what causes us to act whether it is getting a glass of water

to reduce thirst or reading a book to gain knowledge The act or process of giving

someone a reason for doing something and it is also called as the act or process of

motivating someone Motivation is a desire or willingness to do something

enthusiasm It is a force or influence that causes someone to do something There are

three major components to motivation activation persistence and intensity

All levels of management perform these functions but the amount of time a manager

spends on each function depends on the level of management and the needs of the

organization Managers just dont go out and haphazardly perform their

responsibilities Good managers discover how to master five basic functions

planning organizing staffing leading and controlling

A manager needs to be a good leader While a manager organizes and plans the good

leader must also inspire employees with a vision for the organization A manager

needs to be an effective communicator and liaison between employees customers

and other managers of the organization A manager needs to be an effective

negotiator When organizations are developing or undergoing change the manager is

often required to negotiate with competitors contractors suppliers and employees

A manager must act as a figurehead that reinforces the mission and vision of an

organization to employees customers and other stakeholders

Leadership has a direct cause and effect relationship upon organizations and their

success Leaders determine values culture change tolerance and employee

motivation They shape institutional strategies including their execution and

effectiveness Leaders can appear at any level of an institution and are not exclusive

to management Successful leaders do however have one thing in common They

influence those around them in order to reap maximum benefit from the

organizationrsquos resources including its most vital and expensive its people Libraries

9

require leadership just like business government and non-profit organizations

Whether a public special or academic library that libraryrsquos leaders directly affect

everything from patron experience to successfully executing stated missions

including resource allocation services offered and collection development strategies

In fact the influence of leaders and their effectiveness in moving people to a shared

vision can directly shape the libraryrsquos people its materials how patrons use or

interact with them and whether or not that experience is beneficial With leadership

potentially playing such a vital role in the success of information centers and patron

experiences it is useful to consider the different types of leaders and their potential

impact on libraries as organizations

Current leadership theories describe leaders based upon traits or how influence and

power are used to achieve objectives When using trait-based descriptions leaders

may be classified as autocratic democratic bureaucratic or charismatic If viewing

leadership from the perspective of the exchange of power and its utilization to secure

outcomes leaders are situational transactional or transformational Understanding

these different tropes can provide a vocabulary for discussion that can lead to

meaningful desired results It bears noting that not all leaders are created equal and

leadership quality may vary enormously across industries or simply within an

organization In addition identifying an individual leaderrsquos style is central to

evaluating leadership quality and effectiveness especially as it relates to

organizational goals Below is a brief examination of each common leadership style

listed above and their potential impact on a group as well as their relative usefulness

Leadership style impacts the organization by affecting employee morale

productivity decision-making speed and metrics Successful leaders carefully

analyze problems assess the skill level of subordinates consider alternatives and

make an informed choice By choosing the most appropriate leadership style for the

situation an effective leader provides a lasting impact Leaders establish a clear

distinction between subordinates and superiors

When leaders use a coaching style instead subordinates feel safer and encouraged to

focus on their own development which ultimately helps the company for the long

term by increasing employee morale retention and satisfaction A leader engages

10

with employees to figure out the best way to accomplish the companyrsquos strategic

goals This includes decreased errors minimized waste and increased customer

satisfaction Participative leaders run team-building exercises to promote cultural

awareness and diversity which can improve productivity by allowing the team to

recognize each otherrsquos strengths and value

13 SIGNIFICANT OF THE STUDY

There are a number of different styles of leadership and management that are

based on different theories The individuals style will be use based on a combination

of their beliefs values and preferences as well as the organizational culture and

norms which will encourage some styles and discourage others

Different motivational theories can directly impact an employeersquos

contribution to the overall success of an organization Additionally motivational

theories can influence the behaviors and leadership methods within an organization

The result of employee motivation combined with leadership theories will influence

employee satisfaction This article will review factors that are directly attributed to

employee satisfaction

According to Watkiss (2004) motivation is the way to drive person into

doing something Much of the driven are the thought of a potential reward or a

consequence of not doing something Motivation is the forces the people do

something this is a result of the individual needs being satisfied (or met) so that

individual has the inspiration to complete the task Motivation refersto the initiation

direction intensity and persistence of human behaviour Based on the definition of

Watkiss (2004) it can be concluded that the motivation is the idea and initiative to

encourage and drive the individual to do something or to performance better jobs

Ormrod (2003) stated that the main reason of existence for organizations is not

merely to survive but also to gain profit and the companies enable to competitive

11

weather in locally or globally In order to achieve these missions companies have to

satisfy the employees who are considered asa cornerstone in many companies Thus

the employees would have a high morale self-esteem and also feel comfortable

toward the place where they work in However it is hard to argue that a motivated

workplace means that the organizations would get high performance or maybe

would increase revenue However managers is necessary to take actions in order to

satisfy employees and thereby it is suppose to increase the employeersquos motivation

After increasing motivations the employees will work harder and feel that they are

responsible to achieve all targets and goals that ordered by supervisors In other

words mean that employees would be fell that the organization as belong to them

For an instance motivation in the education process can have many effects on

how students learn and their behaviour to the course matter (Ormrod 2003) It can

direct behaviour toward particular goals and lead to increased effort and energy

It also can help the organization involved in determining the level of it It is

to help the managers to find his or hers leadership styles and increases the leadership

qualities Leadership is a fundamental aspect of the human condition Leadership

today is more difficult and more necessary than before The health and growth of any

organization rises and falls on leadership Studying leadership will make us better

followers Leadership skills can be learned in a systematic and thorough way

14 BACKGROUND OF THE APPLE INC

Apple started in 1976 as a computer company In the last decade however

Apple has expanded into a very intricate company that specializes in much more than

just computers In 2001 Apple broke the barrier with the iPod eventually becoming

the dominant market leader in music players As well Apple joined the phone

industry in 2007 with the iPhone which has also been widely successful

12

Apple is a consumer goods company and therefore evaluating its value

requires understanding its products and consumers This can be very difficult

because Apple competes with many different companies throughout the different

industries it takes part in

Apple has established a unique reputation in the consumer electronics

industry One of the most unique things about Apple is that it has a very strong

customer base This is extremely important in understanding Apple

Apple is probably the most well-known company when it comes to the

making of technology that is cutting edge and something that everyone wants to have

in their possession Apple Computer first came to be a company in 1976 when Steve

Jobs and Steve Wozniak when they released the Apple I and was located in

Cupertino California These two young men dropped out of college and were often

viewed as outcasts in most of the places that they were at including schools which

could have been the reason that they dropped out of college As most people have

heard Apple really started in the basement or garage depending on who the person

talks to rather than at some expensive business location Which is perhaps the reason

so many people were first intrigued by the brand and could be the reason that the

computers were such a success they were created by guys that knew what they

wanted and passed this on to the rest of the world And what they wanted was

something that other people wanted as well

The first order that the two built is somewhat of an amazing feat that was the

beginning of the company After being introduced to one another they made a

working model of their computer and took it to a nearby computer store in order to

try to make it onto the market The owners of the store ordered fifty of the machine

that was to be fully assembled and ready to go which seemed to be an impossible

feat However they did succeed as they bartered and promised many IOUs to

companies to get the parts that they would need since they had no money to buy

these on their own They finished all fifty machines in thirty days and took them to

the store to sell which they received around five hundred dollars a piece for these

machines They were a hit with those that came to the store

Now Apple is a brand that most people automatically know all over the

world They are known for their innovative technology that is usually the first of its

kind on the market and something that all people love to own and make their lives a

bit easier with the advancements that they gave people The company continued to

13

stay on top of their game and improve upon their technology they produced such

things as the iMac which really did help to propel the company in the eyes of many

consumers

The first home computer with a GUI or graphical user interface was the

Apple Lisa The very first graphical user interface was developed by the Xerox

Corporation at their Palo Alto Research Center (PARC) in the 1970s Steve Jobs

visited PARC in 1979 (after buying Xerox stock) and was impressed and influenced

by the Xerox Alto the first computer ever with a graphical user interface Jobs

designed the new Apple Lisa based on the technology he saw at Xerox

With the 1984 Apple Macintosh Steve Jobs made sure developers created

software for the new Macintosh Computer Jobs figured that software was the way to

win the consumer over

14

CHAPTER 2

LITERATURE REVIEW

21 DEFINITION AND MOTIVATION THEORY

Motivation is internal and external factors that stimulate desire and energy in

people to be continually interested and committed to a job role or subject or to make

an effort to attain a goal

Motivation results from the interaction of both conscious and unconscious

factors such as the (1) intensity of desire or need (2) incentive or reward value of the

goal and (3) expectations of the individual and of his or her peers These factors are

the reasons one has for behaving a certain way An example is a student that spends

extra time studying for a test because he or she wants a better grade in the class

Motivation is also a feeling of enthusiasm or interest that makes you

determined to do something Motivation is the desire that fuels a person to do certain

things based on the wants and needs of a person If a person wishes to meet these

wants and needs then it necessitates him to motivate himself so that he can make

certain moves A person is unique and apart from another so his wants and needs

vary greatly from that of the other The same is true for the peoples levels of

motivation

The different wants and needs in every person vary in intensity based on the

focus goals and the total human psyche of the person This is why the motivation of

a person is unique despite having similar wants and needs with others

The decision to increase your motivation is the key to the bringing a greater

sense of it for yourself This can be done by putting greater focus on the things that

15

you want to achieve until you actually accomplish them The stronger your focus is

on the goal the greater the motivation will be

The truth of the matter is if you are unable to keep track of your goals it can

be generalized that you do not really desire to achieve it Motivation can come

naturally and no amount of inspirational talk will set you to action if you really are

not into taking the goal seriously

Setting goals that stir positive feelings within you are important to keep

yourself motivated Once you have found these focus yourself on being able to get a

hold of them There will be a lot of distractions so pick up at a comfortable pace and

make things happen

The definition of motivation involves the total understanding of the self

Receiving rewards is one reason for being motivated but beyond that is a set of

benefits that are more valuable than concrete rewards These can be enhanced work

output more productivity better work habits and an increased of understanding of

yourself

According to various theories motivation may be rooted in the basic need to

stay motivated in the face of challenges and negative people Setbacks and

unsupportive colleagues or friends will make you even more determined when you

know how to stay motivated avoid the criticism endless nagging and moaning of

those around you When you easily and effortlessly get things done you give people

little reason to criticize you In fact they are likely to give you more freedom to do

things your way start new projects with enthusiasm and stay motivated over time

When you can see things through to completion you will have renewed confidence in

your ability to succeed stop things getting any worse When you know how to be

highly motivated in a matter of seconds you can turn around situations you have

neglected in the past feel in charge of you life As you get more done with ease you

will have order where you used to have chaos You will know what you want and

feel compelled to move ahead and get it develop leadership skills and positively

affect those around you Your drive and enthusiasm will touch everyone you deal

with People will turn to you for leadership and guidance enjoy a more harmonious

home life Imagine hearing praise and gratitude for all the little things you get done

around the house You will enjoy a satisfying feeling of accomplishment at the end

of each evening eliminate problems while they are small You will deal with

potential problems and concerns sooner rather than later This habit alone will put

16

you back in control save money by getting things done on time You will eliminate

those late fees fines and charges that procrastinators waste their hard earned money

on put an end to regrets Become the kind of person who jumps on opportunities

And enjoy the excitement and passion you feel when you are giving 100

understand what motivates you and enjoy greater success When you discover your

unique motivation blueprint getting ahead will never be a mystery again You can

fire up your motivation engine whenever you choose to move ahead quickly in your

career When you can calmly and efficiently get your work done you position

yourself for more responsibility and a higher salary earn the respect of your boss and

colleagues As a dependable and productive member of the team people will

appreciate you and seek your valuable advice on important matters and Feel fantastic

about yourself As a motivated self-starter your self-esteem will soar you will

accomplish much more have greater success and live a full life

22 DEFINITION CONCEPT AND LEADERSHIP THEORY

In a research on leadership_(Stodgill(1974) has identified more than eleven

explanations on leadership which has different foundation Many definitions have

been identified by researchers for example Stoggil (1950) explained that leadership is

a process to influence people to achieve certain goals and target Tannembum amp

Massarik (1957) explained that A frame of reference Management

Science (October) 1-19t hellip)

Individuals are concerned not only with the absolute amounts of rewards they

receive for their efforts but also the praising from employer We lead when we

manage a football team or teach a classroom of children We lead our own children

when we are parents and we lead when we organize anything We certainly lead

when we manage projects or develop a new business We lead the moment we take

the first supervisory responsibility at work and we may lead even before we assume

official responsibility to do anything A vicar or preacher leads a congregation A

17

writer or visionary may lead when he or she puts pen to paper and creates a book or

poem or article which inspires and moves others to new thoughts and actions A

monarch and a president are both leaders So is a local councillor and so can be a

community fund-raiser A ruthless dictator is a leader So was Mother Theresa and

so was Mahatma Gandhi

We can find leadership in every sort of work and play and in every sort of

adventure and project regardless of scale and regardless of financial or official

authority And so given the many ways in which leadership operates it is no surprise

that leadership is so difficult to define and describe

Leadership is a process by which a person influences others to accomplish an

objective and directs the organization in a way that makes it more cohesive and

coherent Leaders carry out this process by applying their leadership attributes such

as beliefs values ethics character knowledge and skills

To inspire your workers into higher levels of teamwork there are certain

things you must be know and do These do not come naturally but are acquired

through continual work and study Good leaders are continually working and

studying to improve their leadership skills they are NOT resting on their laurels

The difference of staffsrsquo perceptions might be influenced by gender age

status academic qualifications work tenure educational level family background

interest and so on Itrsquos clear that the perceptions of staffs on their managerrsquos

leadership style can be influenced with so many factors and it plays an important role

is determining the climate success organization and the level of achievement of the

organization itself

23 PATH GOAL THEORY

The Path-Goal model is a theory based on specifying a leaders style or behavior that

best fits the employee and work environment in order to achieve goals (House

18

Mitchell 1974) The goal is to increase an employees motivation empowerment

and satisfaction so that they become productive members of the organization

Leadership concept that the subordinates accept a leaders behavior only so

far as they view it as resulting in immediate or future benefit Thus a leaders main

function is to clear a path to the realization of the subordinates goals he or she must

choose the behavior patterns that are most applicable in helping the subordinates get

what they want

Path-Goal is based on Vrooms (1964) expectancy theory in which an

individual will act in a certain way based on the expectation that the act will be

followed by a given outcome and on the attractiveness of that outcome to the

individual The path-goal theory was first introduced by Martin Evans (1970) and

then further developed by House (1971)

Leaders can take a strong or limited approach in these In clarifying the path

they may be directive or give vague hints In removing roadblocks they may scour

the path or help the follower move the bigger blocks In increasing rewards they

may give occasional encouragement or pave the way with gold

In fact leader should clarify the path so subordinates know which way to go

remove roadblocks that are stopping the things going there and Increasing the

rewards along the route There are four style of leadership which are supportive

directive participative and achievement-oriented leadership

Supportive leadership

Considering the needs of the follower showing concern for their welfare and

creating a friendly working environment This includes increasing the followers self-

esteem and making the job more interesting This approach is best when the work is

stressful boring or hazardous The leader make work pleasant for the workers by

showing concern for them and by being friendly and approachable It is most

effective in situations in which tasks and relationships are physically or

psychologically challenging Good relations are promoted with the group and

sensitivity to subordinates needs is shown

Directive Leadership

Telling followers what needs to be done and giving appropriate guidance

along the way This includes giving them schedules of specific work to be done at

19

specific times Rewards may also be increased as needed and role ambiguity

decreased (by telling them what they should be doing)

This may be used when the task is unstructured and complex and the follower

is inexperienced This increases the followers sense of security and control and

hence is appropriate to the situation

The leader informs her followers on what is expected of them such as telling

them what to do how to perform a task and scheduling and coordinating work It is

most effective when people are unsure about the task or when there is a lot of

uncertainty within the environment Specific advice is given to the group and ground

rules and structure are established For example clarifying expectations specifying

or assigning certain work tasks to be followed

Participative leadership

Consulting with followers and taking their ideas into account when making

decisions and taking particular actions This approach is best when the followers are

expert and their advice is both needed and they expect to be able to give it The

leaders consult with their followers by consulting with them before making a

decision on how to proceed It is most effective when subordinates are highly trained

and involved in their work Decision making is based on consultation with the group

and information is shared with the group

Achievement-oriented leadership

Setting challenging goals both in work and in self-improvement (and often

together) High standards are demonstrated and expected The leader shows faith in

the capabilities of the follower to succeed This approach is best when the task is

complex

The leader sets challenging goals for his followers expects them to perform

at their highest level and shows confidence in their ability to meet this expectation

It is most effective in professional work environments such as technical or

scientific or in achievement environments such as sales Challenging goals are set

and high performance is encouraged while confidence is shown in the groups ability

The path-goal theory by House(1971) also known as the path-goal theory of

leader effectiveness or the path-goal model is a leadership theory in the field

The original path-goal theory identifies achievement-oriented directive

participative and supportive leader behaviors

20

The directive path-goal clarifying leader behaviour refers to situations where

the leader lets followers know what is expected of them and tells them how to

perform their tasks

24 NEED FOR ACHIEVEMENT THEORY

Need for Achievement (n Ach) is the degree to which someone is motivated

to set and reach goals People with a high n Ach are usually driven to succeed for

internal reasons such as personal satisfaction rather than by external pressures

Personality trait characterized by an enduring and consistent concern with

setting and meeting high standards of achievement This need is influenced by

internal drive for action (intrinsic motivation) and the pressure exerted by the

expectations of others (extrinsic motivation) Measured by thematic appreciation

tests need for achievement motivates an individual to succeed in competition and to

excel in activities important to him or her

These individuals work hard to meet their goals and tend to take on tasks that

are moderately difficult to accomplish If they choose a goal that is too easy the

achievement is not very rewarding and if they chose something that is too difficult

success may not be obtainable Say someone with a high n Ach is just beginning to

set high standards for themselves in fitness They may aim to run a 5k (3-mile) race

but they would shy away from a longer race until they have become a more

experienced runner so they arenrsquot setting themselves up for failure

People high in N-Ach are characterized by a tendency to seek challenges and

a high degree of independence Their most satisfying is the recognition of their

achievements

21

25 DIRECTIVE LEADERSHIP STYLE

The directive leadership style is one of four leadership behaviours identified

by the path-goal theory of leadership Directive leadership is characterized by setting

clear objectives and rules for your subordinates and ensuring that your expectations

and directions are clearly defined and understood by your subordinates Directive

leadership may be advisable when subordinates are unskilled or inexperienced at a

complex task It may backfire if imposed upon highly skilled and experienced

employees who are extremely competent to perform the task

An instructional type of managerial style characterized by a leader who tells

subordinate staff what they are expected to do and how to perform the expected

tasks A directive leadership style might be helpful for a manager within a business

where their subordinate staff members have jobs that are not particularly specialized

and so they need more guidance to avoid uncertainty

Directive leadership is one of five models of leadership described by Bernard

Bass Directive leadership is a style of leading people in a business or project It is

probably the most common form of leadership existing in large businesses today It

is very common in traditional business and traditional cultures This style of

leadership consists of a manager or superior person directing subordinates to

complete or work on a task at hand The manager will tell the employee exactly what

to do and how to do it He or she will have specific standards and will demand that

they be met The manager leads with total authority The military is a good example

of directive leadership However in business it does not always work as well

Directive leadership does not allow an employee to reach their potential nor does it

allow the employee to express their independent thoughts or creativity

Directive leader is a leader who is very strict autocratic makes use of his

power of influence from his position to control reward and force the followers to

comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)

22

26 SUPPORTIVE LEADERSHIP STYLE

Supportive Leadership is one of the leadership styles found in path-goal

theory A supportive leader try to decrease employee stress and frustration in the

workplace This method is effective when your work tasks are dangerous tedious

and stressful but is not really effective if your work tasks are intrinsically motivating

because you dont need to be motivated to do the work

Supportive leadership is a kind of leadership where you listen to your

workers and help them out when they need help Supportive leadership is an opposite

of autocratic leadership and is much more successful in many fields of work But not

in all of course

The leadership style I use to follow is Supportive leadership because

according to me the followers are as important as task The goals can only be achieve

with the help of followers if followers are facing any problem either in their personal

life or under organization roof the affection of that problem can be clearly measured

from their task results Moreover I use self-made theory in my leadership which is

Get addict an achieve according to this a person can achieve anything but the

conditions is that the person must be addicted to it If followers are facing any

grievances they canrsquot be addicted towards achievement Supportive leader in my way

does not only mean handling grievances of followers but I call myself supportive

leader because I plan my tactics towards achieving a goal according to the followers

ability and skills moreover according to their willingness and motivation towards

work Supportive leadership is It leads people It doesnt drive them It involves

them It doesnt coerce them It never loses sight of the most important principle

governing any project involving human beings namely that people are more

important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive

leadership is working along with followers guiding them helping them instead of

working ahead of them Human beings are most important aspect of this type of

leadership According to me this leadership can be done effectively if leaders treat

followers as one who work with him rather work for him Being the basket ball

captain for two consecutive years I applied my leadership style and maintained a

team

23

Supportive leadership is a reference to a particular leadership style for

business As management styles became more complex in the 1970s and 1980s

theories began to grow up Businesses started looking not only at the techniques of

management but at the different types of leaders found in business and what

categories those leaders fell into By the 1990s concepts such as supportive

leadership had become widely accepted Supportive leadership is a naturally organic

and emotionally sensitive style like other styles it is especially useful in certain

circumstances but the company must adopt a culture that encourages such styles for

them to be effective

In supportive leadership the manager is not so interested in giving orders and

managing every detail as in giving employees the tools they need to work

themselves While delegation is a vital part of supportive leadership managers do

not simply assign tasks and then receive the results Instead they work through the

tasks with employees to improve skills and talent until the manager does not need to

worry about a task being done correctly and the employee is fully empowered in a

particular area

27 PARTICIPATIVE LEADERSHIP STYLE

Lewinrsquos study found that participative leadership also known as democratic

leadership is generally the most effective leadership style Democratic leaders offer

guidance to group members but they also participate in the group and allow input

from other group members In Lewinrsquos study children in this group were less

productive than the members of the authoritarian group but their contributions were

of a much higher quality

Participative leadership is a style of leadership that involves all members of a

team in identifying essential goals and developing procedures or strategies to reach

those goals From this perspective this leadership style can be seen as a leadership

style that relies heavily on the leader functioning as a facilitator rather than simply

24

issuing orders or making assignments This type of involved leadership style can be

utilized in business settings volunteer organizations and even in the function of the

home

Participative leaders encourage group members to participate but retain the

final say over the decision-making process Group members feel engaged in the

process and are more motivated and creative

One of the main benefits of participative leadership is that the process allows

for the development of additional leaders who can serve the organization at a later

date Because leaders who favor this style encourage active involvement on the part

of everyone on the team people often are able to express their creativity and

demonstrate abilities and talents that would not be made apparent otherwise The

discovery of these hidden assets help to benefit the work of the current team but also

alerts the organization to people within the team who should be provided with

opportunities to further develop some skill or ability for future use

One potential disadvantage of participate leadership is the time factor This

leadership style does often involve the need for more time before action is taken

This is only natural since the very nature of this leadership style means allowing

input from every member of the team However the extra time necessary for this

process often leads to decisions that ultimately benefit everyone to a greater degree

than faster decisions that are more limited in scope

Participative leadership also expands the range of possibilities for the team

When leadership styles that essentially leave all the direction and decision making in

the hands of one individual it is much more difficult to see a given approach from

several different angles When the leadership style encourages others to be involved

in the decision making process a given course of action can be approached from a

variety of perceptions This can often point out strengths or weaknesses to the

approach that would have gone unobserved and thus unresolved without this type of

participatory brainstorming and decision making

Effective participative leadership allows the talents and skills of all the team

members to be utilized in arriving at decisions and taking courses of action While

the team leader is usually still responsible for making the final decision this sharing

of functions within the team provide the perfect environment for everyone to provide

input that has the potential to make that final decision more well-rounded and

ultimately profitable for the company as a whole

25

28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE

Management which sets challenging goals assists in training emphasizes

improvement and expects the highest levels of performance

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

Achievement-oriented leaders always learn They always take risk They

never gamble (There is a difference) They always teach and mentor others They

understand that failure to adapt and change means death and destruction on a

competitive battlefield Either products are always changing or consumers are

changing so businesses must adapt or dieAchievement -oriented leaders put the

right people on the bus and go to great lengths to keep them there They never

change the deal with their employees (except to make it sweeter) They share

success They set stretch goals and achieve them It is fascinating to watch those

leaders work with their teams They are unstoppable

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

26

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION

There are a number of different styles of leadership and management that are

based on different theories The individuals style will be use based on a combination

of their beliefs values and preferences as well as the organizational culture and

norms which will encourage some styles and discourage others

Idealized influence describes managers who are exemplary role models for

associates Managers with idealized influence can be trusted and respected by

associates to make good decisions for the organization Intellectual Stimulation

describes managers who encourage innovation and creativity through challenging the

normal beliefs or views of a group Managers with intellectual stimulation promote

critical thinking and problem solving to make improvement of organization

performance

Inspirational motivation describes managers who motivate associates to

commit to the vision of the organization Managers with inspirational motivation

encourage team spirit to reach goals of increased revenue and market growth for the

organization Individual consideration describes managers who act as coaches and

advisors to the associates Managers with individual consideration encourage

associates to reach goals that help both the associates and the organization

27

CHAPTER 3

METHODOLOGY

31 RESEARCH DESIGN

A research design encompasses the methodology and procedures employed to

conduct scientific research The design of a study defines the study type (descriptive

correlational semi-experimental experimental review meta-analytic) and sub-type

(eg descriptive-longitudinal case study) research question hypotheses

independent and dependent variables experimental design and if applicable data

collection methods and a statistical analysis plan

The research design is also the framework for conducting the marketing

research project that clarified the necessary procedure in order to obtain the

information needed to solve all the marketing problem

In order to collect as much data as possible a combination of descriptive and

analytical research designs based on result from the questionnaire observation and

interview were used by the researcher to analyses the influence of leader on

competitive market concept of motivation in organization and the ways that human

performances on a job can be link with ability and motivation in Apple Inc

The method has been used is to distribute the questionnaire throughout the

staff in order to collect a better result The reason for choosing this method is

28

because this is the most effectives way to study the relationship between leadership

style and motivational level The raw data was analyze according to the research

objectives

32 POPULATION AND SAMPLING TECHNIQUE

The population of this study are all the staff from Apple Inc The population

chosen consider those who have had experiences working in such a high

technological company like Apple Inc The Sampling technique used in this research

was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the

south of Ireland

Figure 31 Required Sample Size

29

CHAPTER 4

RESEARCH FINDING

A questionnaire is a means of eliciting the feelings beliefs experiences

perceptions or attitudes of some sample of individuals As a data collecting

instrument it could be structured or unstructured

The questionnaire is most frequently a very concise preplanned set of

questions designed to yield specific information to meet a particular need for

research information about a pertinent topic The research information is attained

from respondents normally from a related interest area The dictionary definition

gives a clearer definition A questionnaire is a written or printed form used in

gathering information on some subject or subjects consisting of a list of questions to

be submitted to one or more persons

The method of questionnaire have some advantages of in Economy - Expense

and time involved in training interviewers and sending them to interview are reduced

by using questionnaires Uniformity of questions - Each respondent receives the

same set of questions phrased in exactly the same way Questionnaires may

therefore yield data more comparable than information obtained through an

interview Standardization - If the questions are highly structured and the conditions

under which they are answered are controlled then the questionnaire could become

standardized The disadvantages of questionnaire are respondentrsquos motivation is

difficult to assess affecting the validity of response

30

41 RESPONSE RATE

The laminated random sampling technique was used and a total of 100

samples size were selected out of 100 populations 100 questionnaires were received

that is representing 90 of response rate The sample size was reasonable and

beyond the target that we set early and exceed our expectation This is to allow

further analysis that was surpass the demand

42 DESCRIPTIVE DEMOGRAPHIC PROFILE

The demographic profile is in Table 41 The distribution of respondents

includes 65 male and 35 female The age of respondents was from below 30

years 35 45 between 30 to 40 years 20 between 40 to 50 years While for

years of experience 30 out of the 50 respondents that we carried out for

questionnaire have less than 5 years of experience 30 between 6 to 10 years 28

between 11 to 15 years and 12 have more than 16 years of experience

For the level of education 45 stand for those who have SPMMCEOthers 30 of

the respondents have STPMHSEDIPLOMA 18 of the respondents have degree

and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of

them are single 38 of the respondents are married and only 20 of them are

widowed

Demographic

Items

Frequency Percentage ()

Gender

Male 65 65

Female 35 35

31

Age

lt30 35 35

31-40 45 45

41-50 20 20

Length of Service

lt5 30 30

6-10 30 30

10-15 28 28

gt16 12 12

Education

SPMMCE 45 45

STPMHSE

DIPLOMA

30 30

Degree 18 18

Masterrsquos Degree 7 7

Status

Single 42 42

Married 38 38

Widowed 20 20

Table 41 Demographic Profile

43 DESCRIPTIVE ANALYSIS

32

Design of minimum maximum mean and standard deviation of each item

can be refer rend to the table 42 below Based on the table it reveals that the

minimum value for the directive leadership style is 1 and maximum is 5 In term of

mean and standard deviation of the directive leadership style are 257 413 1144

and 1336 respectively

For supportive leadership style the minimum mean will be 334 and the

highest are 444 For standard deviation is 0991 and 1386 respectively

For minimum value for participative leadership style will be 1 and the

maximum is 5 in addition to that the mean and standard deviation of the variable is

between 367 to 444 and 367 and 1040 and 1264 respectively

The achievement oriented leadership style the mean and standard deviation

of the variable is between 349 to 413 and 1021 to 1165

For motivation achievement based on individual perception the minimum

values of variable range from 1 to 2 and the maximum variable is 5 Mean and

standard deviation of the variable is between 253 to 459 and 0906 to 1335

Variableconstruct Mean Std Deviation

Directive 358 1145

1 He has the final word in the office

matters

373 1336

2 He emphasizes that all rules and

regulations

257 1144

3 He give clear explanations of what is

expected of other

365 1224

4 He give subordinates explicit

instructions for how to do their work

413 1246

5 He show interest in subordinatesrsquo

personal concerns

382 1306

Supportive 383 1190

1 He often mingle with the staff 373 1386

2 He often spent time as necessary to 444 0991

33

hear complaint from staff

3 Providing guidance without pressure

is the

key to being a good leader

362 1259

4 As a rule leaders should allow

subordinates

to appraise their own work

334 1072

5 Leaders should give subordinates

complete

freedom to solve problems on their own

401 1240

Participative 408 1110

1 He is very responsive and easy to be

invited to discuss

367 1264

2 He easily understood 413 1105

3 When things go wrong and he need to

create a strategy to keep a project or process

running on schedule he call a meeting to get his

employees advice

433 1046

4 To get information out He send it by

email memos or voice mail very rarely is a

meeting called His employees are then

expected to act upon the information

384 1040

5 He want to create an environment

where the employees take ownership of the

project I allow them to participate in the

decision making process

444 1096

Achievement Oriented 387 1103

1 He determines the duties of staff 391 1113

2 He describes the conditions and tasks

and clearly what is expected

349 1021

3 He explain the level of performance 382 1165

34

that is expected of subordinates

4 He give vague explanations of what is

expected of subordinates on the job

413 1107

5 He consistently set challenging goals

for subordinates to attain

401 1110

Motivation Level 345 1178

1 1 I feel annoyed when thinking about

the things I would like to do new work

459 0906

2 I am ambitious in my career 288 1233

3 I am energized when

people count on me for ideas

439 0947

4 When involved in group projects my

team membersrsquo problems are my problems

301 1211

5 I find pleasure in recognizing and

celebrating the accomplishments of others

290 1125

6 As a practice I ask people

challenging questions when we are working on

projects together

301 1211

7 I take delight in complimenting

people I work with when progress is made

411 1190

8 I find it easy to be the cheerleader for

others when times are good and when times are

bad

382 1179

9 Team accomplishment is more

important to me than my own personal

accomplishments

321 1327

10 When involved in group projects I

am inclined to let my ideas be known

253 1335

Table 42 leadership style

35

44 RELIABILITY ANALYSIS

According to Hinton (2004) recommended four cut-off points for steadiness

which includes outstanding reliability (090 and above) high reliability (070 ndash 090)

moderate reliability (050 ndash 070) and low reliability (050 and below)

000 050 Low Reliability

050 070 Moderate Reliability

070 090 High Reliability

090 100 Outstanding

Reliability

Table 43 Reliability Analysis

Based on table 43 there are five constructs directive supportive

participative achievement-oriented and motivation level shown Cronbachrsquos Alpha

values of 0865 0914 0970 0974 and 0883 respectively None of constructs

confirm low reliability The high Cronbachrsquos Alpa values for all establish contain

that they are inwardly uniform That means all element of each establishes are

measuring the identical content creation In the nutshell the higher the Cronbachrsquos

Alpha value of a construct the higher the reliability is of measuring the same

construct

Const

ructs

Sample

Size(n)

No

of Items

Cronbachrsquos

Alpha (a)

Type

Direc 100 5 0865 High Reliability

36

tive

Supp

ortive

100 5 0914 Outstanding

Reliability

Partic

ipative

100 5 0970 Outstanding

Reliability

Achi

evement

100 5 0974 Outstanding

Reliability

Level

of Staff

Motivation

100 10 0883 Outstanding

Reliability

Table 44 Reliability Test

45 CORRELATION MATRIX

Correlation analysis was used to conclude and decide relationships between

two variables measured Toward this end Pearson correlation test was used to

diagnose whether leadership styles and motivation level are relevant to each other

Table 44 presents the correlation matrix results

Table 44 shows the relation of independent variables with motivation level

For finding the relation significant level plt 005 and plt 001were chosen

The value of correlation coefficient r for directive leadership style is 0356

with plt 005 which show a moderate relationship with the level of staff motivation

It is found that the value of correlation coefficient r for supportive leadership

style is 0369 with plt 001 show a strong relationship with the level of staff

motivation

Participative leadership style carry correlation coefficient value r of 035 2

with plt 005 which show a moderate relationship with the level of staff motivation

For achievement oriented leadership style the coefficient valuer is 0430

with plt 001 which show a strong relationship with the level of staff motivation

37

Correlation is significant at the 001 level (1-tailed)

Correlation is significant at the 005 level (1-tailed)

Constructs Directive Supportive Participative Achievement Motivation

() () () ()

Directive 1 0691 0717 0799 0356

0000 0000 0000 0012

() () ()

Supportive 1 0877 0676 0369

0000 0000 0009

() ()

Participative 1 0736 0352

0000 0012

()

Achievemen

t

1 0430

0022

Motivation 1

Table 45 Correlation between leadership styles and the level of staff

motivation

46 REGRESSION ANALYSIS

In this study multiple regression analysis was applied Each variable from

factor scores were used in the analysis Table 45 shows the results of multiple

regression analysis of the research The findings showed that leadership styles were

not significant and negatively correlate with level of motivation of staff The R2 =

38

0184 indicates that 1840 of the variance in variable level of motivation of the

staff (dependent variable) can be explained by leadership styles

Beta coefficient the achievement oriented has the highest B β =0225

followed by supportive leadership style β = 0111 directive β =0024 and the lowest

is participative leadership style is β = - 0003That means one unit increase in

directive leadership style will lead to 0024 increase in the level of motivation for

supportive leadership style one unit increase will lead to 00111 increase in the level

of motivation one unit increase in participative will lead to -0003 change in the

level of motivation of staff and one unit increase in achievement oriented will lead

to 0225 increase to the level of motivation of staff The findings explain that the

components of the leadership styles do not explain the level of motivation of the

staff

Instruction

R2=0184

Adjusted R2=0103 F= 2499 p lt 005

Dependent Variable Level of staff Motivation

Unstandardised

Coefficients

Standardise

d

Coefficient

Model B Std Error Beta t Sig

(Constant) 2268 0446 5430 0000

Total Score Directive 0024 0186 0031 0144 0984

Total Score Supportive 0101 0177 0161 0691 0585

Total Score Participative -0003 0191 -0055 -0020 1082

Total Score Achievement 0225 0170 0312 1456 0210

39

Table 46 Multiple Regression Analysis (n=50)

40

Chapter 5

CONCLUSION AND RECOMMENDATION

51 INTRODUCTION

This chapter target to discuss the outcome shown in the previous chapters by

setting against them with those finding principles and earlier investigation in the

common field Moreover the investigationrsquos confines and recommendations for the

future research and practice are shown in this chapter

52 DISCUSSION OF FINDING

The objectives of this investigation were to determine the relationship

between leadership style and motivation level It is a study of Apple Incorporation

The outcome of this investigation gives that the leadership styles are supported to the

level of staff motivation The independents variables had correlation with the level of

the staff motivation that is illustrated in Table 42 in the preceding chapter

Based on the analysis of the research (Sample the leadership styles of the

manager of the Apple Incorporation) is significant with the leadership style which

has been practiced by Chief Executive Officer of Apple Incorporation in the District

41

of Johor Bahru Johor James Liow 1992) Analysis from the research found that the

most dominant leadership is achievement oriented followed by supportive directive

participative and achievement oriented

In discussing the results the researchers prefer to discuss each hypothesis

separately in order to get an accurate and complete perceptive of the relationship

between leadership style and motivation level

The results revealed that the respondents perceived the all four leadership

styles of the manager have relation with their level of motivation towards their jobs

Furthermore the results revealed that there is significant relationship between

leadership style and motivation level

What is remarkable here is that this findings correlates strongly with the

arguments that say that relationship between leadership style and motivation level

can be both influential and no influential with staffrsquos motivation and his or her

leadership styles depends on his or her choice of the style that suits the situation or

the company

For example the researchers of University Malaya claimed that the

leadership styles of leader had relationship with staffrsquos motivation but depending on

their jobs according to the job description and the organizational chart that informs

employees what when and how tasks should be done

53 LIMITATION OF STUDY

One of the limitations in research includes lack of adequate information on a

particular subject Research equipments are very hard or expensive to acquire leading

to formulation mere assumptions Another hindrance is poor or inaccessibility to the

region of study

Some of the limitations of doing a research include access of information

availability of enough resources and time management The availability of experts in

42

editing and guidance may also be minimal where support from friends or

organisation may not be enough

The limitations of the study are those characteristics of design or

methodology that impacted or influenced the application or interpretation of the

results of your study They are the constraints on generalizability and utility of

findings that are the result of the ways in which you chose to design the study andor

the method used to establish internal and external validity

Another limitation related to building the evidence about ldquosurvival of

consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin

spiritrdquo Not knowing all of your extended family members limits your ability to

verify statements communicated by the Medium When information related to a

discarnate is not verified this result could be related to the sitterrsquos limitations but it

may also be related to the Medium These challenges however highlight the

limitations of spirit communication and in general further highlights the complexity

of studying the ldquoA study of Apple Incorporationrdquo

Limitations in research methods vary depending on the type of method used

and how it was conducted They include language barriers you might want to do a

research on something that is in a language which you do not understand and the

production of a translator is not available You might also be short of the research

materials and others are not immediately available among others

Limitations are influences that the researcher cannot control They are the

shortcomings conditions or influences that cannot be controlled by the researcher

that place restrictions on your methodology and conclusions Any limitations that

might influence the results should be mentioned

54 SUGGESTIONS FOR FUTURE RESEARCH

From this research the researcher recommends a several means that could be

taken to improve staffrsquos motivation by concentrating on leadership styles

43

According to Marketing minds (2012) Apple Inc uses the Apple brand to

compete across several highly competitive markets including the personal computer

industry with its Macintosh line of computerslaptops and related software the

consumer electronics industry with products such as the iPod digital music

distribution through iTunes Music Store the smart phone market with the Apple

iPhone magazine book games and applications publishing via the AppsStore for

iPhone and the iPad tablet computing device and movie and TV content distribution

with Apple TV The company is also establishing a very strong marketing presence

relative to the rival (Google) in the advertising market via its business Apps and iAd

network Steve Jobs the co-Founder of Apple described the company as being a

mobile devices company largest in the world as their revenues are bigger than

Nokia Samsung or Sonys mobile devices business

The story started two months ago when Google released its first smart phone

This new smart phone made by a Taiwanese company called HTC and the phone

called Nexus One After three weeks Apple Company said is going to sue the

manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC

The company which has been releasing iPhone since 2007 believes that HTC

illegally used 20 patents of Apple These patents are related to user interface

architecture and hardware of iPhone Apple Company filed a lawsuit in US District

Court in Delaware and an objection presented to the International Trade Commission

in USA too

In response to these accusations made by Apple Company against HTC

company The HTC denied Applersquos allegations and declared to fight the suit In other

response HTC said it has been making phones for a far longer time than Apple

including a touch screen device called the XDA that predates the iPhone by about 5

years

Implications

The implications here appear to be that HTCrsquos technological primary somehow goes

against Applersquos claims that the company violated 20 of its patents And while itrsquos

certainly possible that that might be the case itrsquos hard to accept that argument

without a list of patents to back it up

Patents

44

Here some of the patents that Apple Company accusing HTC Company used them

for its new Nexus phone manufactured for Google They are Multi-touch Screen

Multifinger gestures device integration and multitasking accelerometer patents

What is Android Android is a software installed in the mobile devices that includes

an operating system middleware and key applications The Android SDK provides

the tools and APIs necessary to begin developing applications on the Android

platform using the Java programming language

Terminology

Today in the market consumer have a lot of options for every product

whether it be an IT product or Home PCs or consumer durables or a FMCG product

This study may be helpful for company to know about the factors affecting the

consumer behavior and patterns of the consumer It may also be helpful to know the

specific requirement of customer so that the customer can be easily satisfied

Moreover this study helps to know the buying habits and patterns of customer The

study will help the company to understand the relationship that a consumer have with

their Apple product It will help to ascertain the reason which makes the undisputed

leader in almost every segment in which they operate

All Apple Professional Development facilitators are educators themselves

That gives them a unique view they know whatrsquos important in the classroom so they

can ensure that you learn about your Apple products and how they can best serve you

and your students We have created workshops in the following categories

These curriculum-focused workshops help teachers apply their skills with

Apple products to specific areas and disciplines to produce effective personal

learning for their students

Focused on technology skills these foundational workshops help teachers

become confident and comfortable integrating Apple products into their teaching

strategies

These workshops for school leaders and Education decision-makers focus on

issues important to success such as visioning and planning

Our research investigated the role of social norms in an extended theory of

planned behavior (TPB) in the explanation of prostatecolorectal cancer screening

(CS) intention and the prediction of CS uptake among men

45

Apple is well known for giving its customers things that they need but didnt

know they needed until the product shipped In that spirit Apple is in a unique

position to make further gains with that philosophy especially as other companies

pull back reduce RampD or get out of some markets completely

I written before about how Apples financial position gives it a unique

competitive advantage over the competition That discussion pointed to how Apple

can pay cash for components get to the front of supplier delivery schedules then

through volume drive prices down putting extreme price pressure on the

competition while they develop the next generation with RampD dollars

Even as Apple does this they are mindful of their brand Selling cheap

products doesnt sit well with Apple and they definitely dont want to undercut or

cannibalize other product lines

So if one asks the question about what Apple can deliver in a time when

customers are watching every penny its silly to envision a cheaper stripped down

version of a product thats already doing well Instead as Apple ponders how to

deliver new products to cost conscious customers the company tends to think about

holes in the market that can be exploited with their technology -- but which dont

undercut current products

There are other considerations as well For example the iPod touch doesnt

have a camera or an FM radio Other than the CPU it doesnt radiate and can

therefore be used in corporate or government environments that would otherwise

forbid a device that could be a security concern Our fantasies often neglect to

consider such things Because people expect to use their iPhone anywhere that

device has a different set of design constraints

Availability of multi-modal logistics services has been introduced and

occupational safety and health management system elaborated The DTPB can

provide a useful framework for evaluating interventions to increase logisticians

motivations to safety performance The overriding aim of this study was to design

and pilot test a questionnaire for subsequent use in a large-scale survey This study

describes the early stages of a research questionnaire development and a pilot study

The main results of this pilot study that the questionnaire proved to be reliable and

the analysis although preliminary provided strong support for the predictive power

of the DTPB The evaluation led to minor changes in the questionnaire Currently

46

the relevant literature surrounding the DTPB reveals a lack of research that utilizes

empirically validated theories in the field of logistics safety There is therefore a need

to consider more practical issues that emerge when applying the theory As is often

the case with the DTPB questionnaire the participants thought the questionnaire was

rather long This is important given that lengthy questionnaires can impact on data

quality through reduced completion rates due to factors such as lowered participant

motivation The length of the questionnaire could be accommodated thereby

encouraging participation Another comment levied at the DTPB questionnaire is that

it appears rather repetitive Indeed responses received in the present context included

wersquove answered that already Alternatively it may be better to group the outcomes

and behavioural belief statements and address the issue of similarity

Although the key purpose of this study was to develop and pilot a

questionnaire and not to generalize its findings it is of interest to note that the

occupational doctors advice has significant relationship to safety performance One

possible reason is that occupational safety and health information is not easily

available thereby increasing the reliance of the workers on the occupational doctors

advice This finding together with the significant influence of peer culture within the

DTPB framework would seem to strengthen the view that increasing exposure of

logisticians to occupational safety and health may encourage more positive

subjective norms and implies that contact with occupational doctors may encourage

the logisticians to work safely

Deeper interpretation suggests that peers causal attributions regarding safety

performance in their workplace may exert a comparatively strong influence over

logisticians991257 safety It also adds weight to the suggestion that occupational safety

and health training should form part of the logistics company991257s annual training plan

and as such supports the view that occupational safety and health intervention

programmes are required

He findings from questionnaire pilot test seem to corroborate previous

research by suggesting that subjective norms is a key issue to be addressed in any

occupational safety and programme as is the case of the logistics sector The result is

in line with the results reported by Hamilton and White Paris and Van den Broucke

and Fogarty and Shaw who found subjective norms to be important in affecting

adoption of a system As such it would seem that efforts should be made to enhance

knowledge and in particular to highlight the benefits of safety performance for both

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

REFERENCES

Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 4: Thesis Leadership of Apple

ii

DECLARATION

I declare that this thesis entitled ldquoThe Relationship between Leadership Style and Motivation level ldquo is the result of my own research except as cited in the references The thesis has not been accepted for any degree and is not concurrently submitted in

candidature of any other degree

Signature

Name

Date

iii

ABSTRACTS

Apple Incorporation is a multinational company that creates and sells

consumer electronics computer software and personal computers in 363 stores

worldwide with global sales of about US$16 billion The companys well-known

products like Macintosh line of computers iPod iPhone and the iPad are mainly

recognized as a source of competitive edge due to high brand awareness related to

these products Apple also sells other branded products like Mac OS X iTunes

iLife iWork Aperture Final Cut Studio Logic Studio Safari browser and iOS

People witness on average hundreds of images on a daily basis With proliferating

and interchangeable product and service offerings brands are impetus for product

purchasing Brands often express self‐identity for the consumer as well as lifestyle

status and sometimes even belonging For a brand to be successful the company

must be able to differentiate their particular brand(s) from similar brands despite the

fact that they may contain the same ingredients The companies must communicate a

corporate identity containing the core mission strategic vision and corporate culture

that the important stakeholders can recognize in order to build or maintain a

favourable relationship The main objective of this study is to analyze the importance

of using marketing strategies of branding in Apple Inc The study will help to find

out about the related benefits of branding mainly The details of the study will help

us to learn about the consumers awareness about the brand and how their loyalty can

be increased in order to gain a competitive edge Also analyzing the importance of

branding can help us to find out about the Apple brands strengths weaknesses

opportunities and threats by using SWOT analysis tool and by using STP process

we can know how to segment the market target the customers and position the

productsservices Whereas by using 4 Ps of marketing mix we can find out about

the branded product its price promotion and placement In this thesis I examine

which corporate identity the multinational company Apple Inc communicates

through selected communication material and whether it corresponds to the 15 image

iv

perceived by a group of random consumers The thesis is conducted by the means of

a quantitative analysis from a hermeneutic perspective and is based on selected

communicated material from Apple My starting point is in the two advertising

campaigns ldquoThink Differentrdquo and ldquoWhy Yoursquoll Love a Macrdquo and two statements

from former Chief Executive Officer (CEO) John Sculley and existing CEO Steve

Jobs Furthermore I made a personal consumer study in 20 shape of a questionnaire

Therefore since the competition in the technology industry is increasing A study on

using marketing strategy of branding in Apple will help the company in staying at

the top of consumers mind to cope up with the changes to gain competitive edge to

attain goals set by the company to make improvements for the future related to

products its pricing strategy communications used to promote and the placement of

the product Therefore it will help us to evaluate whether branding will affect Apple

Incs success rate or notFinally I have investigate the relationship between

Leadership Style and Motivation level All of the results that I obtain are clearly

stated in the thesis below

v

TABLE OF CONTENTS

CHAPTER TITLE PAGE

DECLARATIONii

ABSTRACTSiii

Table of Contentsv

LIST OF TABLESvii

LIST OF FIGURESviii

1 INTRODUCTION1

11

Background 1

12 Problem statement8

13 Significant of the Study10

2 LITERATURE REVIEW14

21 Definition and motivation theory14

22 Definition concept and Leadership Theory16

23 Path Goal Theory17

24 Need for Achievement Theory20

25 Directive Leadership Style21

26 Supportive Leadership Style22

27 Participative Leadership Style23

28 Achievement Oriented Leadership Style25

29 Relationship between Leadership Styles and Motivation26

3 METHODOLOGY27

31 Research Design27

vi

32 Population and Sampling Technique28

4 RESEARCH FINDING29

41 Response Rate30

42 Descriptive Demographic Profile30

43 Descriptive Analysis31

44 Reliability Analysis35

45 Correlation Matrix36

46 Regression Analysis37

5 CONCLUSION AND RECOMMENDATION40

51 Introduction40

52 Discussion of Finding40

53 Limitation of Study41

54 Suggestions for Future Research42

55 Conclusion47

6 REFERENCES48

Appendices 51

vii

LIST OF TABLES

TABLE NO TITLE PAGE

41 Demographic Profile

30

42 Leadership style

32

43 Reliability Analysis 35

44 Reliability Test 35

45 Correlation between leadership styles and the level of staff motivation 37

46 Multiple Regression Analysis 38

viii

LIST OF FIGURES

FIGURE NO TITLE PAGE

31 Required Sample Size

1

1

CHAPTER 1

INTRODUCTION

11 BACKGROUND

Its ironic that when you ask leadersmdasheven good onesmdashwhat constitutes

leadership you often get vague disparate and vapid responses Youd think that of

all people this population would offer crisp and concrete definitions of their own

crucial work Instead you get references to energizing visioning pathfinding

modeling and a dozen other tangents of real leadershipmdashbut almost no reference to

the central task of leaders influencing

This is especially disconcerting in an era where Fortune 500 companies are

crumbling under the weight of financial strain and once powerful and confident

leaders are crawling to Washington begging for bailouts The vast majority of todays

crises are the natural consequence of ineffective or misdirected influence Either

leaders have been incapable of influencing their employees to create value for

customers (eg the US auto industry) or theyve exerted influence that has driven

2

employees to unconscionable behavior bringing the global economy to its knees (ie

the financial sector) Today more than ever we ought to see clearly that leadership

isnt a combination of fuzzy concepts and proclivities Leaders are responsible for

intelligently and ethically influencing behavior in a way that creates value

Fortunately not all leaders are missing the mark I recently met one of the

few leaders who in my experience has a concrete expression of leadership on the tip

of his tongue Tim Tassopoulos chief operating officer of Chik-fil-A says it this

way Leadership is intentional influence

I couldnt agree more For 20 years my colleagues and I have worked with

leaders to help them increase their capacity for influencing change But it came as a

surprise to us that prior to helping them learn how to influence we had to draw their

attention to it as their core work

Tim on the other hand understands that it all comes down to whether one of

his 50000 front-line associates with a few discretionary minutes decides to lean

against a wall or walk out to the dining area and clean tables Tims success or failure

as a leader does not come down to whether he is charismatic visionary or

inspirational It comes down to whether at the end of the day people behave in ways

that improve results Period

With that said the second biggest problem leaders face is that few of them

have any systematic way of even thinking aboutmdashmuch less practicingmdashinfluence

Oh we complain about it a lot All leaders can point to dysfunctional political

unproductive behaviors in their organizations For example

Fiefdoms Most leaders complain that people in their companies put the

interests of their department over the interests of the company In one Fortune 500

company the training department encouraged a vendor to sue another division of the

company to prevent that division from cutting separate deals with the vendor which

would have threatened the training departments monopoly

Compliance In US hospitals 2 million patients will be infected this year by

the very caregivers who are trying to heal them An enormous percentage of these

infections could be avoided if leaders could just find a way to influence people to

wash their hands consistently Compliance rates today hover somewhere between

30 and 50

Silence More than 90 of respondents in a recent study we conducted at

VitalSmarts reported they are currently working on a cross-functional initiative that

3

they are certain will fail Our research showed that the primary cause of these failures

is silence People see lots of problems in their initiatives but they work in

organizations where its not OK to speak up about them Our study found that this

pattern of problem behavior is a root cause of more than 85 of project failures

Given that few leaders can even define leadership its no surprise that their

performance is mediocre at best We recently studied the successes and failures of

more than 1000 leaders from 50 global companies to influence strategically critical

behavior change in their companies We were stunned to discover that fewer than 1

in 20 had any evidence of success in spite of their belief that change was crucial As

we combed through the data some key insights emerged that help us understand why

so few leaders either grasp or exert influence well

Leaders confuse talking with influencing Many leaders think influence

consists of little more than talking people into doing things Its no wonder most

influence efforts start with PowerPoint presentations But profound persistent and

overwhelming problems demand more than verbal persuasion Anyone whos ever

tried to talk a smoker into quitting knows theres a lot more to behavior change than

words

Leaders make the same mistake when they publish platitudes in the form of

Mission and Values statements give a few speeches on why these values are crucial

and then assume their job is done

Leaders believe in silver bullets When leaders actually attempt to influence

new behavior its common for them to look for quick fixesmdashto fall into the trap of

thinking that deeply ingrained bad habits can be changed with a single technique

The failure mode is to rely on any single approach

Some host star-studded retreats Others hand out inspiring posters and color-

changing mugs and think people will line up for change Still others believe its all

about incentives and so they tinker with the performance-management system or tie

new behaviors to executive bonuses The research shows that when leaders rely on

just one simple source of influence to drive change they almost always fail

In the future Ill use this column to share what weve learned from leaders

who dont suffer in ignorance about influence Over the past 20 years my colleagues

and I have sought out and studied a different kind of leader Weve tried to find those

who had remarkable abilities to influence changemdashrapidly profoundly and

sustainably

4

Weve studied up close the methods used by one remarkable influencer who

mdashwith no formal authoritymdashhas changed behavior in thousands of US hospitals

Weve looked first hand at one influencer who has saved 5 million lives from AIDS

mdashsimply by influencing behavior change in a country of 60 million people We

worked with a corporate chief who within 12 months influenced deeply entrenched

habits in employees with an average of 26 years tenure

What weve learned is that when you know what youre doing change can

happen relatively quickly And it all starts with gaining greater clarity about what

leadership really means then finding a way of thinking about the fundamental

principles of influence

Leaders lack a theory of influence Very few leaders can even answer the

question How do you change the behavior of a large group of people And yet

this is what theyre ultimately paid to do It isnt just about making a decision its

about getting people aligned to execute the decision And this means influence

Imagine discovering just as the anesthesia is taking effect that your heart surgeonmdash

the one hovering over your chest with a scalpelmdashis working off a gut hunch about

how to conduct a bypass Unless leaders become articulate about a repeatable and

effective way of influencing profound rapid and sustainable behavior changemdash

theyll continue to rack up predictably high failure rates at leading change

Leaders act as if its not their job to address entrenched habits Most leaders put a

great deal of time into crafting strategy selecting winning products and engaging

with analysts shareholders and major customers But few realize the success or

failure of their grand schemes lies in influencing the behavior of the hundreds or

thousands of people who will have to execute the big ideasmdashtheir employees

By contrast the most influential leadersmdashthe 5 who succeed consistently at

influencing profound and essential behavior changemdashspend as much as half of their

time thinking about and actively influencing the behaviors they know will lead to top

performance The 95 who dither and fail tend to delegate what they dismiss as

change management to others most often leaders in human resourcesmdashwho often

lack the credibility to influence real change The average leader spends little if any

of his or her time on active efforts to create behavior change Consequently nothing

changes

Performance is a function of the three factors acting together Ability has to

do with whether a person can do a task Motivation is a measure of whether a person

5

wants to do it Opportunity is about accessibility a person canrsquot do a task if she is not

given a chance or if she is denied access to necessary resources or amenities

This framework ndash looking at human performance as being influenced by

multiple factors ndash reflects the difficult and variable nature of our work today All of

these factors must be supported by the work environment in order for peoplersquos best

work to occur So how can the workplace help

According to Judith Heerwagen a former scientist with the Pacific Northwest

National Laboratory who is now a program expert with the General Services

Administration productivity and the workplace are related in these ways

In this section we discuss what motivation is and why it is important and

how motivation affects behaviour human relations and performance Motivation is

defined as ldquothe intention of achieving a goal leading to goal directed behaviour

When we refer to someone as being motivated we mean that the person is trying

hard to accomplish a certain task Motivation is clearly important for someone to

perform well However motivation alone is not sufficient

Ability is having the skills and knowledge required to perform the job is also

important and is sometimes the key determinant of effectiveness Finally

environmental factors having the resources information and support one needs to

perform well are also critical to determine performance

ldquoA building can affect opportunity by providing equitable access to

conditions that reduce health and safety risks equitable access to amenities and

compensatory design options where inequities exist and are difficult to eliminate

entirelyrdquo

ldquoA building can positively affect ability by providing comfortable ambient

conditions by enabling individual control and adjustment of conditions and by

reducing health and safety risks Negative impacts on ability to do work are

associated with conditions that are uncomfortable distracting hazardous or noxious

ldquoA building can positively affect motivation by providing conditions that

promote positive affective functioning psychological engagement and personal

control Moods create the lsquoaffective contextrsquo for thought processes and behaviors and

are directly tied to motivation

Motivation is the internal process leading to behavior to satisfy needs

6

Have you ever wondered why people do the things they do The primary

reason people do what they do is to meet their needs or wants The process people go

through to meet their needs is

Need rarrMotive rarrBehaviour rarrSatisfaction or Dissatisfaction

What makes employees willing to ldquogo the extra milerdquo to provide excellent

service market a companyrsquos products effectively or achieve the goals set for them

Answering questions like this is of utmost importance to understand and manage the

work behaviour of our peers subordinates and even supervisors As with many

questions involving human beings the answers are anything but simple Instead

there are several theories explaining the concept of motivation

Performance = motivation x ability x environment

According to this equation motivation ability and environment are the major

influences over employee performance Performance is a function of motivation

ability and the environment in which you work Zappos seems to be creating an

environment that encourages motivation and builds inclusiveness The company

delivers above and beyond basic workplace needs and addresses the self-

actualization needs that most individuals desire from their work experience CEO

Tony Hsieh believes that the secret to customer loyalty is to make a corporate culture

of caring a priority This is reflected in the companyrsquos 10 core values and its

emphasis on building a team and a family During the interview process applicants

are asked questions relating to the companyrsquos values such as gauging their own

weirdness open-mindedness and sense of family Although the offer to be paid to

quit during the training process has increased from its original number of $400 only

1 of trainees take the offer Work is structured differently at Zappos as well For

example there is no limit to the time customer service representatives spend on a

phone call and they are encouraged to make personal connections with the

individuals on the other rather than try to get rid of them

Although Zappos pays its employees well and offers attractive benefits such

as employees receiving full health-care coverage and a compressed workweek the

desire to work at Zappos seems to go beyond that As Hsieh would say happiness is

the driving force behind almost any action an individual takes Whether your goals

are for achievement affiliation or simply to find an enjoyable environment in which

to work Zappos strives to address these needs

7

Although Zappos has over 1300 employees the company has been able to

maintain a relatively flat organizational structure and prides itself on its extreme

transparency In an exceptionally detailed and lengthy letter to employees Hsieh

spelled out what the new partnership with Amazon would mean for the company

what would change and more important what would remain the same As a result of

this type of company structure individuals have more freedom which can lead to

greater satisfaction

The topic of motivation plays a central role in the field of management as it

is one of the most popular management topics Motivation derives from the Latin

word for movement and it has been widely acknowledged as a critical determinant

of our behavior Motivation affects how and to what extent we utilize our skills and

abilities Unmotivated employees are less willing to be cooperative and supportive

and they may decrease work effort time on the job productivity and performance

Thus we need to motivate employees to boost productivity Jeff Taylor founder of

Monstercom said that to be successful you have to be able to motivate others To

this end researchers are studying the factors that energize direct and sustain work-

related behavior and you will learn about their motivation theories in this chapter

Despite their difficulties because they canrsquot simply buy motivation

organizations are designing incentive systems to motivate employees Self-

motivation is one of the most important skills companies look for when hiring Thus

your ability to motivate yourself and others is critical to your career success and the

goal of this chapter is to increase your ability to do so

Based on the expiratory study done by most of the staff they consented with

the statement that the level of motivation is equivalent with the leadership styles of

the mangers

Be a yardstick of quality Some people arent used to an environment where

excellence is expected by Steve Jobs

8

12 PROBLEM STATEMENT

Motivation is defined as the process that initiates guides and maintains goal-oriented

behaviors Motivation is what causes us to act whether it is getting a glass of water

to reduce thirst or reading a book to gain knowledge The act or process of giving

someone a reason for doing something and it is also called as the act or process of

motivating someone Motivation is a desire or willingness to do something

enthusiasm It is a force or influence that causes someone to do something There are

three major components to motivation activation persistence and intensity

All levels of management perform these functions but the amount of time a manager

spends on each function depends on the level of management and the needs of the

organization Managers just dont go out and haphazardly perform their

responsibilities Good managers discover how to master five basic functions

planning organizing staffing leading and controlling

A manager needs to be a good leader While a manager organizes and plans the good

leader must also inspire employees with a vision for the organization A manager

needs to be an effective communicator and liaison between employees customers

and other managers of the organization A manager needs to be an effective

negotiator When organizations are developing or undergoing change the manager is

often required to negotiate with competitors contractors suppliers and employees

A manager must act as a figurehead that reinforces the mission and vision of an

organization to employees customers and other stakeholders

Leadership has a direct cause and effect relationship upon organizations and their

success Leaders determine values culture change tolerance and employee

motivation They shape institutional strategies including their execution and

effectiveness Leaders can appear at any level of an institution and are not exclusive

to management Successful leaders do however have one thing in common They

influence those around them in order to reap maximum benefit from the

organizationrsquos resources including its most vital and expensive its people Libraries

9

require leadership just like business government and non-profit organizations

Whether a public special or academic library that libraryrsquos leaders directly affect

everything from patron experience to successfully executing stated missions

including resource allocation services offered and collection development strategies

In fact the influence of leaders and their effectiveness in moving people to a shared

vision can directly shape the libraryrsquos people its materials how patrons use or

interact with them and whether or not that experience is beneficial With leadership

potentially playing such a vital role in the success of information centers and patron

experiences it is useful to consider the different types of leaders and their potential

impact on libraries as organizations

Current leadership theories describe leaders based upon traits or how influence and

power are used to achieve objectives When using trait-based descriptions leaders

may be classified as autocratic democratic bureaucratic or charismatic If viewing

leadership from the perspective of the exchange of power and its utilization to secure

outcomes leaders are situational transactional or transformational Understanding

these different tropes can provide a vocabulary for discussion that can lead to

meaningful desired results It bears noting that not all leaders are created equal and

leadership quality may vary enormously across industries or simply within an

organization In addition identifying an individual leaderrsquos style is central to

evaluating leadership quality and effectiveness especially as it relates to

organizational goals Below is a brief examination of each common leadership style

listed above and their potential impact on a group as well as their relative usefulness

Leadership style impacts the organization by affecting employee morale

productivity decision-making speed and metrics Successful leaders carefully

analyze problems assess the skill level of subordinates consider alternatives and

make an informed choice By choosing the most appropriate leadership style for the

situation an effective leader provides a lasting impact Leaders establish a clear

distinction between subordinates and superiors

When leaders use a coaching style instead subordinates feel safer and encouraged to

focus on their own development which ultimately helps the company for the long

term by increasing employee morale retention and satisfaction A leader engages

10

with employees to figure out the best way to accomplish the companyrsquos strategic

goals This includes decreased errors minimized waste and increased customer

satisfaction Participative leaders run team-building exercises to promote cultural

awareness and diversity which can improve productivity by allowing the team to

recognize each otherrsquos strengths and value

13 SIGNIFICANT OF THE STUDY

There are a number of different styles of leadership and management that are

based on different theories The individuals style will be use based on a combination

of their beliefs values and preferences as well as the organizational culture and

norms which will encourage some styles and discourage others

Different motivational theories can directly impact an employeersquos

contribution to the overall success of an organization Additionally motivational

theories can influence the behaviors and leadership methods within an organization

The result of employee motivation combined with leadership theories will influence

employee satisfaction This article will review factors that are directly attributed to

employee satisfaction

According to Watkiss (2004) motivation is the way to drive person into

doing something Much of the driven are the thought of a potential reward or a

consequence of not doing something Motivation is the forces the people do

something this is a result of the individual needs being satisfied (or met) so that

individual has the inspiration to complete the task Motivation refersto the initiation

direction intensity and persistence of human behaviour Based on the definition of

Watkiss (2004) it can be concluded that the motivation is the idea and initiative to

encourage and drive the individual to do something or to performance better jobs

Ormrod (2003) stated that the main reason of existence for organizations is not

merely to survive but also to gain profit and the companies enable to competitive

11

weather in locally or globally In order to achieve these missions companies have to

satisfy the employees who are considered asa cornerstone in many companies Thus

the employees would have a high morale self-esteem and also feel comfortable

toward the place where they work in However it is hard to argue that a motivated

workplace means that the organizations would get high performance or maybe

would increase revenue However managers is necessary to take actions in order to

satisfy employees and thereby it is suppose to increase the employeersquos motivation

After increasing motivations the employees will work harder and feel that they are

responsible to achieve all targets and goals that ordered by supervisors In other

words mean that employees would be fell that the organization as belong to them

For an instance motivation in the education process can have many effects on

how students learn and their behaviour to the course matter (Ormrod 2003) It can

direct behaviour toward particular goals and lead to increased effort and energy

It also can help the organization involved in determining the level of it It is

to help the managers to find his or hers leadership styles and increases the leadership

qualities Leadership is a fundamental aspect of the human condition Leadership

today is more difficult and more necessary than before The health and growth of any

organization rises and falls on leadership Studying leadership will make us better

followers Leadership skills can be learned in a systematic and thorough way

14 BACKGROUND OF THE APPLE INC

Apple started in 1976 as a computer company In the last decade however

Apple has expanded into a very intricate company that specializes in much more than

just computers In 2001 Apple broke the barrier with the iPod eventually becoming

the dominant market leader in music players As well Apple joined the phone

industry in 2007 with the iPhone which has also been widely successful

12

Apple is a consumer goods company and therefore evaluating its value

requires understanding its products and consumers This can be very difficult

because Apple competes with many different companies throughout the different

industries it takes part in

Apple has established a unique reputation in the consumer electronics

industry One of the most unique things about Apple is that it has a very strong

customer base This is extremely important in understanding Apple

Apple is probably the most well-known company when it comes to the

making of technology that is cutting edge and something that everyone wants to have

in their possession Apple Computer first came to be a company in 1976 when Steve

Jobs and Steve Wozniak when they released the Apple I and was located in

Cupertino California These two young men dropped out of college and were often

viewed as outcasts in most of the places that they were at including schools which

could have been the reason that they dropped out of college As most people have

heard Apple really started in the basement or garage depending on who the person

talks to rather than at some expensive business location Which is perhaps the reason

so many people were first intrigued by the brand and could be the reason that the

computers were such a success they were created by guys that knew what they

wanted and passed this on to the rest of the world And what they wanted was

something that other people wanted as well

The first order that the two built is somewhat of an amazing feat that was the

beginning of the company After being introduced to one another they made a

working model of their computer and took it to a nearby computer store in order to

try to make it onto the market The owners of the store ordered fifty of the machine

that was to be fully assembled and ready to go which seemed to be an impossible

feat However they did succeed as they bartered and promised many IOUs to

companies to get the parts that they would need since they had no money to buy

these on their own They finished all fifty machines in thirty days and took them to

the store to sell which they received around five hundred dollars a piece for these

machines They were a hit with those that came to the store

Now Apple is a brand that most people automatically know all over the

world They are known for their innovative technology that is usually the first of its

kind on the market and something that all people love to own and make their lives a

bit easier with the advancements that they gave people The company continued to

13

stay on top of their game and improve upon their technology they produced such

things as the iMac which really did help to propel the company in the eyes of many

consumers

The first home computer with a GUI or graphical user interface was the

Apple Lisa The very first graphical user interface was developed by the Xerox

Corporation at their Palo Alto Research Center (PARC) in the 1970s Steve Jobs

visited PARC in 1979 (after buying Xerox stock) and was impressed and influenced

by the Xerox Alto the first computer ever with a graphical user interface Jobs

designed the new Apple Lisa based on the technology he saw at Xerox

With the 1984 Apple Macintosh Steve Jobs made sure developers created

software for the new Macintosh Computer Jobs figured that software was the way to

win the consumer over

14

CHAPTER 2

LITERATURE REVIEW

21 DEFINITION AND MOTIVATION THEORY

Motivation is internal and external factors that stimulate desire and energy in

people to be continually interested and committed to a job role or subject or to make

an effort to attain a goal

Motivation results from the interaction of both conscious and unconscious

factors such as the (1) intensity of desire or need (2) incentive or reward value of the

goal and (3) expectations of the individual and of his or her peers These factors are

the reasons one has for behaving a certain way An example is a student that spends

extra time studying for a test because he or she wants a better grade in the class

Motivation is also a feeling of enthusiasm or interest that makes you

determined to do something Motivation is the desire that fuels a person to do certain

things based on the wants and needs of a person If a person wishes to meet these

wants and needs then it necessitates him to motivate himself so that he can make

certain moves A person is unique and apart from another so his wants and needs

vary greatly from that of the other The same is true for the peoples levels of

motivation

The different wants and needs in every person vary in intensity based on the

focus goals and the total human psyche of the person This is why the motivation of

a person is unique despite having similar wants and needs with others

The decision to increase your motivation is the key to the bringing a greater

sense of it for yourself This can be done by putting greater focus on the things that

15

you want to achieve until you actually accomplish them The stronger your focus is

on the goal the greater the motivation will be

The truth of the matter is if you are unable to keep track of your goals it can

be generalized that you do not really desire to achieve it Motivation can come

naturally and no amount of inspirational talk will set you to action if you really are

not into taking the goal seriously

Setting goals that stir positive feelings within you are important to keep

yourself motivated Once you have found these focus yourself on being able to get a

hold of them There will be a lot of distractions so pick up at a comfortable pace and

make things happen

The definition of motivation involves the total understanding of the self

Receiving rewards is one reason for being motivated but beyond that is a set of

benefits that are more valuable than concrete rewards These can be enhanced work

output more productivity better work habits and an increased of understanding of

yourself

According to various theories motivation may be rooted in the basic need to

stay motivated in the face of challenges and negative people Setbacks and

unsupportive colleagues or friends will make you even more determined when you

know how to stay motivated avoid the criticism endless nagging and moaning of

those around you When you easily and effortlessly get things done you give people

little reason to criticize you In fact they are likely to give you more freedom to do

things your way start new projects with enthusiasm and stay motivated over time

When you can see things through to completion you will have renewed confidence in

your ability to succeed stop things getting any worse When you know how to be

highly motivated in a matter of seconds you can turn around situations you have

neglected in the past feel in charge of you life As you get more done with ease you

will have order where you used to have chaos You will know what you want and

feel compelled to move ahead and get it develop leadership skills and positively

affect those around you Your drive and enthusiasm will touch everyone you deal

with People will turn to you for leadership and guidance enjoy a more harmonious

home life Imagine hearing praise and gratitude for all the little things you get done

around the house You will enjoy a satisfying feeling of accomplishment at the end

of each evening eliminate problems while they are small You will deal with

potential problems and concerns sooner rather than later This habit alone will put

16

you back in control save money by getting things done on time You will eliminate

those late fees fines and charges that procrastinators waste their hard earned money

on put an end to regrets Become the kind of person who jumps on opportunities

And enjoy the excitement and passion you feel when you are giving 100

understand what motivates you and enjoy greater success When you discover your

unique motivation blueprint getting ahead will never be a mystery again You can

fire up your motivation engine whenever you choose to move ahead quickly in your

career When you can calmly and efficiently get your work done you position

yourself for more responsibility and a higher salary earn the respect of your boss and

colleagues As a dependable and productive member of the team people will

appreciate you and seek your valuable advice on important matters and Feel fantastic

about yourself As a motivated self-starter your self-esteem will soar you will

accomplish much more have greater success and live a full life

22 DEFINITION CONCEPT AND LEADERSHIP THEORY

In a research on leadership_(Stodgill(1974) has identified more than eleven

explanations on leadership which has different foundation Many definitions have

been identified by researchers for example Stoggil (1950) explained that leadership is

a process to influence people to achieve certain goals and target Tannembum amp

Massarik (1957) explained that A frame of reference Management

Science (October) 1-19t hellip)

Individuals are concerned not only with the absolute amounts of rewards they

receive for their efforts but also the praising from employer We lead when we

manage a football team or teach a classroom of children We lead our own children

when we are parents and we lead when we organize anything We certainly lead

when we manage projects or develop a new business We lead the moment we take

the first supervisory responsibility at work and we may lead even before we assume

official responsibility to do anything A vicar or preacher leads a congregation A

17

writer or visionary may lead when he or she puts pen to paper and creates a book or

poem or article which inspires and moves others to new thoughts and actions A

monarch and a president are both leaders So is a local councillor and so can be a

community fund-raiser A ruthless dictator is a leader So was Mother Theresa and

so was Mahatma Gandhi

We can find leadership in every sort of work and play and in every sort of

adventure and project regardless of scale and regardless of financial or official

authority And so given the many ways in which leadership operates it is no surprise

that leadership is so difficult to define and describe

Leadership is a process by which a person influences others to accomplish an

objective and directs the organization in a way that makes it more cohesive and

coherent Leaders carry out this process by applying their leadership attributes such

as beliefs values ethics character knowledge and skills

To inspire your workers into higher levels of teamwork there are certain

things you must be know and do These do not come naturally but are acquired

through continual work and study Good leaders are continually working and

studying to improve their leadership skills they are NOT resting on their laurels

The difference of staffsrsquo perceptions might be influenced by gender age

status academic qualifications work tenure educational level family background

interest and so on Itrsquos clear that the perceptions of staffs on their managerrsquos

leadership style can be influenced with so many factors and it plays an important role

is determining the climate success organization and the level of achievement of the

organization itself

23 PATH GOAL THEORY

The Path-Goal model is a theory based on specifying a leaders style or behavior that

best fits the employee and work environment in order to achieve goals (House

18

Mitchell 1974) The goal is to increase an employees motivation empowerment

and satisfaction so that they become productive members of the organization

Leadership concept that the subordinates accept a leaders behavior only so

far as they view it as resulting in immediate or future benefit Thus a leaders main

function is to clear a path to the realization of the subordinates goals he or she must

choose the behavior patterns that are most applicable in helping the subordinates get

what they want

Path-Goal is based on Vrooms (1964) expectancy theory in which an

individual will act in a certain way based on the expectation that the act will be

followed by a given outcome and on the attractiveness of that outcome to the

individual The path-goal theory was first introduced by Martin Evans (1970) and

then further developed by House (1971)

Leaders can take a strong or limited approach in these In clarifying the path

they may be directive or give vague hints In removing roadblocks they may scour

the path or help the follower move the bigger blocks In increasing rewards they

may give occasional encouragement or pave the way with gold

In fact leader should clarify the path so subordinates know which way to go

remove roadblocks that are stopping the things going there and Increasing the

rewards along the route There are four style of leadership which are supportive

directive participative and achievement-oriented leadership

Supportive leadership

Considering the needs of the follower showing concern for their welfare and

creating a friendly working environment This includes increasing the followers self-

esteem and making the job more interesting This approach is best when the work is

stressful boring or hazardous The leader make work pleasant for the workers by

showing concern for them and by being friendly and approachable It is most

effective in situations in which tasks and relationships are physically or

psychologically challenging Good relations are promoted with the group and

sensitivity to subordinates needs is shown

Directive Leadership

Telling followers what needs to be done and giving appropriate guidance

along the way This includes giving them schedules of specific work to be done at

19

specific times Rewards may also be increased as needed and role ambiguity

decreased (by telling them what they should be doing)

This may be used when the task is unstructured and complex and the follower

is inexperienced This increases the followers sense of security and control and

hence is appropriate to the situation

The leader informs her followers on what is expected of them such as telling

them what to do how to perform a task and scheduling and coordinating work It is

most effective when people are unsure about the task or when there is a lot of

uncertainty within the environment Specific advice is given to the group and ground

rules and structure are established For example clarifying expectations specifying

or assigning certain work tasks to be followed

Participative leadership

Consulting with followers and taking their ideas into account when making

decisions and taking particular actions This approach is best when the followers are

expert and their advice is both needed and they expect to be able to give it The

leaders consult with their followers by consulting with them before making a

decision on how to proceed It is most effective when subordinates are highly trained

and involved in their work Decision making is based on consultation with the group

and information is shared with the group

Achievement-oriented leadership

Setting challenging goals both in work and in self-improvement (and often

together) High standards are demonstrated and expected The leader shows faith in

the capabilities of the follower to succeed This approach is best when the task is

complex

The leader sets challenging goals for his followers expects them to perform

at their highest level and shows confidence in their ability to meet this expectation

It is most effective in professional work environments such as technical or

scientific or in achievement environments such as sales Challenging goals are set

and high performance is encouraged while confidence is shown in the groups ability

The path-goal theory by House(1971) also known as the path-goal theory of

leader effectiveness or the path-goal model is a leadership theory in the field

The original path-goal theory identifies achievement-oriented directive

participative and supportive leader behaviors

20

The directive path-goal clarifying leader behaviour refers to situations where

the leader lets followers know what is expected of them and tells them how to

perform their tasks

24 NEED FOR ACHIEVEMENT THEORY

Need for Achievement (n Ach) is the degree to which someone is motivated

to set and reach goals People with a high n Ach are usually driven to succeed for

internal reasons such as personal satisfaction rather than by external pressures

Personality trait characterized by an enduring and consistent concern with

setting and meeting high standards of achievement This need is influenced by

internal drive for action (intrinsic motivation) and the pressure exerted by the

expectations of others (extrinsic motivation) Measured by thematic appreciation

tests need for achievement motivates an individual to succeed in competition and to

excel in activities important to him or her

These individuals work hard to meet their goals and tend to take on tasks that

are moderately difficult to accomplish If they choose a goal that is too easy the

achievement is not very rewarding and if they chose something that is too difficult

success may not be obtainable Say someone with a high n Ach is just beginning to

set high standards for themselves in fitness They may aim to run a 5k (3-mile) race

but they would shy away from a longer race until they have become a more

experienced runner so they arenrsquot setting themselves up for failure

People high in N-Ach are characterized by a tendency to seek challenges and

a high degree of independence Their most satisfying is the recognition of their

achievements

21

25 DIRECTIVE LEADERSHIP STYLE

The directive leadership style is one of four leadership behaviours identified

by the path-goal theory of leadership Directive leadership is characterized by setting

clear objectives and rules for your subordinates and ensuring that your expectations

and directions are clearly defined and understood by your subordinates Directive

leadership may be advisable when subordinates are unskilled or inexperienced at a

complex task It may backfire if imposed upon highly skilled and experienced

employees who are extremely competent to perform the task

An instructional type of managerial style characterized by a leader who tells

subordinate staff what they are expected to do and how to perform the expected

tasks A directive leadership style might be helpful for a manager within a business

where their subordinate staff members have jobs that are not particularly specialized

and so they need more guidance to avoid uncertainty

Directive leadership is one of five models of leadership described by Bernard

Bass Directive leadership is a style of leading people in a business or project It is

probably the most common form of leadership existing in large businesses today It

is very common in traditional business and traditional cultures This style of

leadership consists of a manager or superior person directing subordinates to

complete or work on a task at hand The manager will tell the employee exactly what

to do and how to do it He or she will have specific standards and will demand that

they be met The manager leads with total authority The military is a good example

of directive leadership However in business it does not always work as well

Directive leadership does not allow an employee to reach their potential nor does it

allow the employee to express their independent thoughts or creativity

Directive leader is a leader who is very strict autocratic makes use of his

power of influence from his position to control reward and force the followers to

comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)

22

26 SUPPORTIVE LEADERSHIP STYLE

Supportive Leadership is one of the leadership styles found in path-goal

theory A supportive leader try to decrease employee stress and frustration in the

workplace This method is effective when your work tasks are dangerous tedious

and stressful but is not really effective if your work tasks are intrinsically motivating

because you dont need to be motivated to do the work

Supportive leadership is a kind of leadership where you listen to your

workers and help them out when they need help Supportive leadership is an opposite

of autocratic leadership and is much more successful in many fields of work But not

in all of course

The leadership style I use to follow is Supportive leadership because

according to me the followers are as important as task The goals can only be achieve

with the help of followers if followers are facing any problem either in their personal

life or under organization roof the affection of that problem can be clearly measured

from their task results Moreover I use self-made theory in my leadership which is

Get addict an achieve according to this a person can achieve anything but the

conditions is that the person must be addicted to it If followers are facing any

grievances they canrsquot be addicted towards achievement Supportive leader in my way

does not only mean handling grievances of followers but I call myself supportive

leader because I plan my tactics towards achieving a goal according to the followers

ability and skills moreover according to their willingness and motivation towards

work Supportive leadership is It leads people It doesnt drive them It involves

them It doesnt coerce them It never loses sight of the most important principle

governing any project involving human beings namely that people are more

important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive

leadership is working along with followers guiding them helping them instead of

working ahead of them Human beings are most important aspect of this type of

leadership According to me this leadership can be done effectively if leaders treat

followers as one who work with him rather work for him Being the basket ball

captain for two consecutive years I applied my leadership style and maintained a

team

23

Supportive leadership is a reference to a particular leadership style for

business As management styles became more complex in the 1970s and 1980s

theories began to grow up Businesses started looking not only at the techniques of

management but at the different types of leaders found in business and what

categories those leaders fell into By the 1990s concepts such as supportive

leadership had become widely accepted Supportive leadership is a naturally organic

and emotionally sensitive style like other styles it is especially useful in certain

circumstances but the company must adopt a culture that encourages such styles for

them to be effective

In supportive leadership the manager is not so interested in giving orders and

managing every detail as in giving employees the tools they need to work

themselves While delegation is a vital part of supportive leadership managers do

not simply assign tasks and then receive the results Instead they work through the

tasks with employees to improve skills and talent until the manager does not need to

worry about a task being done correctly and the employee is fully empowered in a

particular area

27 PARTICIPATIVE LEADERSHIP STYLE

Lewinrsquos study found that participative leadership also known as democratic

leadership is generally the most effective leadership style Democratic leaders offer

guidance to group members but they also participate in the group and allow input

from other group members In Lewinrsquos study children in this group were less

productive than the members of the authoritarian group but their contributions were

of a much higher quality

Participative leadership is a style of leadership that involves all members of a

team in identifying essential goals and developing procedures or strategies to reach

those goals From this perspective this leadership style can be seen as a leadership

style that relies heavily on the leader functioning as a facilitator rather than simply

24

issuing orders or making assignments This type of involved leadership style can be

utilized in business settings volunteer organizations and even in the function of the

home

Participative leaders encourage group members to participate but retain the

final say over the decision-making process Group members feel engaged in the

process and are more motivated and creative

One of the main benefits of participative leadership is that the process allows

for the development of additional leaders who can serve the organization at a later

date Because leaders who favor this style encourage active involvement on the part

of everyone on the team people often are able to express their creativity and

demonstrate abilities and talents that would not be made apparent otherwise The

discovery of these hidden assets help to benefit the work of the current team but also

alerts the organization to people within the team who should be provided with

opportunities to further develop some skill or ability for future use

One potential disadvantage of participate leadership is the time factor This

leadership style does often involve the need for more time before action is taken

This is only natural since the very nature of this leadership style means allowing

input from every member of the team However the extra time necessary for this

process often leads to decisions that ultimately benefit everyone to a greater degree

than faster decisions that are more limited in scope

Participative leadership also expands the range of possibilities for the team

When leadership styles that essentially leave all the direction and decision making in

the hands of one individual it is much more difficult to see a given approach from

several different angles When the leadership style encourages others to be involved

in the decision making process a given course of action can be approached from a

variety of perceptions This can often point out strengths or weaknesses to the

approach that would have gone unobserved and thus unresolved without this type of

participatory brainstorming and decision making

Effective participative leadership allows the talents and skills of all the team

members to be utilized in arriving at decisions and taking courses of action While

the team leader is usually still responsible for making the final decision this sharing

of functions within the team provide the perfect environment for everyone to provide

input that has the potential to make that final decision more well-rounded and

ultimately profitable for the company as a whole

25

28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE

Management which sets challenging goals assists in training emphasizes

improvement and expects the highest levels of performance

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

Achievement-oriented leaders always learn They always take risk They

never gamble (There is a difference) They always teach and mentor others They

understand that failure to adapt and change means death and destruction on a

competitive battlefield Either products are always changing or consumers are

changing so businesses must adapt or dieAchievement -oriented leaders put the

right people on the bus and go to great lengths to keep them there They never

change the deal with their employees (except to make it sweeter) They share

success They set stretch goals and achieve them It is fascinating to watch those

leaders work with their teams They are unstoppable

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

26

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION

There are a number of different styles of leadership and management that are

based on different theories The individuals style will be use based on a combination

of their beliefs values and preferences as well as the organizational culture and

norms which will encourage some styles and discourage others

Idealized influence describes managers who are exemplary role models for

associates Managers with idealized influence can be trusted and respected by

associates to make good decisions for the organization Intellectual Stimulation

describes managers who encourage innovation and creativity through challenging the

normal beliefs or views of a group Managers with intellectual stimulation promote

critical thinking and problem solving to make improvement of organization

performance

Inspirational motivation describes managers who motivate associates to

commit to the vision of the organization Managers with inspirational motivation

encourage team spirit to reach goals of increased revenue and market growth for the

organization Individual consideration describes managers who act as coaches and

advisors to the associates Managers with individual consideration encourage

associates to reach goals that help both the associates and the organization

27

CHAPTER 3

METHODOLOGY

31 RESEARCH DESIGN

A research design encompasses the methodology and procedures employed to

conduct scientific research The design of a study defines the study type (descriptive

correlational semi-experimental experimental review meta-analytic) and sub-type

(eg descriptive-longitudinal case study) research question hypotheses

independent and dependent variables experimental design and if applicable data

collection methods and a statistical analysis plan

The research design is also the framework for conducting the marketing

research project that clarified the necessary procedure in order to obtain the

information needed to solve all the marketing problem

In order to collect as much data as possible a combination of descriptive and

analytical research designs based on result from the questionnaire observation and

interview were used by the researcher to analyses the influence of leader on

competitive market concept of motivation in organization and the ways that human

performances on a job can be link with ability and motivation in Apple Inc

The method has been used is to distribute the questionnaire throughout the

staff in order to collect a better result The reason for choosing this method is

28

because this is the most effectives way to study the relationship between leadership

style and motivational level The raw data was analyze according to the research

objectives

32 POPULATION AND SAMPLING TECHNIQUE

The population of this study are all the staff from Apple Inc The population

chosen consider those who have had experiences working in such a high

technological company like Apple Inc The Sampling technique used in this research

was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the

south of Ireland

Figure 31 Required Sample Size

29

CHAPTER 4

RESEARCH FINDING

A questionnaire is a means of eliciting the feelings beliefs experiences

perceptions or attitudes of some sample of individuals As a data collecting

instrument it could be structured or unstructured

The questionnaire is most frequently a very concise preplanned set of

questions designed to yield specific information to meet a particular need for

research information about a pertinent topic The research information is attained

from respondents normally from a related interest area The dictionary definition

gives a clearer definition A questionnaire is a written or printed form used in

gathering information on some subject or subjects consisting of a list of questions to

be submitted to one or more persons

The method of questionnaire have some advantages of in Economy - Expense

and time involved in training interviewers and sending them to interview are reduced

by using questionnaires Uniformity of questions - Each respondent receives the

same set of questions phrased in exactly the same way Questionnaires may

therefore yield data more comparable than information obtained through an

interview Standardization - If the questions are highly structured and the conditions

under which they are answered are controlled then the questionnaire could become

standardized The disadvantages of questionnaire are respondentrsquos motivation is

difficult to assess affecting the validity of response

30

41 RESPONSE RATE

The laminated random sampling technique was used and a total of 100

samples size were selected out of 100 populations 100 questionnaires were received

that is representing 90 of response rate The sample size was reasonable and

beyond the target that we set early and exceed our expectation This is to allow

further analysis that was surpass the demand

42 DESCRIPTIVE DEMOGRAPHIC PROFILE

The demographic profile is in Table 41 The distribution of respondents

includes 65 male and 35 female The age of respondents was from below 30

years 35 45 between 30 to 40 years 20 between 40 to 50 years While for

years of experience 30 out of the 50 respondents that we carried out for

questionnaire have less than 5 years of experience 30 between 6 to 10 years 28

between 11 to 15 years and 12 have more than 16 years of experience

For the level of education 45 stand for those who have SPMMCEOthers 30 of

the respondents have STPMHSEDIPLOMA 18 of the respondents have degree

and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of

them are single 38 of the respondents are married and only 20 of them are

widowed

Demographic

Items

Frequency Percentage ()

Gender

Male 65 65

Female 35 35

31

Age

lt30 35 35

31-40 45 45

41-50 20 20

Length of Service

lt5 30 30

6-10 30 30

10-15 28 28

gt16 12 12

Education

SPMMCE 45 45

STPMHSE

DIPLOMA

30 30

Degree 18 18

Masterrsquos Degree 7 7

Status

Single 42 42

Married 38 38

Widowed 20 20

Table 41 Demographic Profile

43 DESCRIPTIVE ANALYSIS

32

Design of minimum maximum mean and standard deviation of each item

can be refer rend to the table 42 below Based on the table it reveals that the

minimum value for the directive leadership style is 1 and maximum is 5 In term of

mean and standard deviation of the directive leadership style are 257 413 1144

and 1336 respectively

For supportive leadership style the minimum mean will be 334 and the

highest are 444 For standard deviation is 0991 and 1386 respectively

For minimum value for participative leadership style will be 1 and the

maximum is 5 in addition to that the mean and standard deviation of the variable is

between 367 to 444 and 367 and 1040 and 1264 respectively

The achievement oriented leadership style the mean and standard deviation

of the variable is between 349 to 413 and 1021 to 1165

For motivation achievement based on individual perception the minimum

values of variable range from 1 to 2 and the maximum variable is 5 Mean and

standard deviation of the variable is between 253 to 459 and 0906 to 1335

Variableconstruct Mean Std Deviation

Directive 358 1145

1 He has the final word in the office

matters

373 1336

2 He emphasizes that all rules and

regulations

257 1144

3 He give clear explanations of what is

expected of other

365 1224

4 He give subordinates explicit

instructions for how to do their work

413 1246

5 He show interest in subordinatesrsquo

personal concerns

382 1306

Supportive 383 1190

1 He often mingle with the staff 373 1386

2 He often spent time as necessary to 444 0991

33

hear complaint from staff

3 Providing guidance without pressure

is the

key to being a good leader

362 1259

4 As a rule leaders should allow

subordinates

to appraise their own work

334 1072

5 Leaders should give subordinates

complete

freedom to solve problems on their own

401 1240

Participative 408 1110

1 He is very responsive and easy to be

invited to discuss

367 1264

2 He easily understood 413 1105

3 When things go wrong and he need to

create a strategy to keep a project or process

running on schedule he call a meeting to get his

employees advice

433 1046

4 To get information out He send it by

email memos or voice mail very rarely is a

meeting called His employees are then

expected to act upon the information

384 1040

5 He want to create an environment

where the employees take ownership of the

project I allow them to participate in the

decision making process

444 1096

Achievement Oriented 387 1103

1 He determines the duties of staff 391 1113

2 He describes the conditions and tasks

and clearly what is expected

349 1021

3 He explain the level of performance 382 1165

34

that is expected of subordinates

4 He give vague explanations of what is

expected of subordinates on the job

413 1107

5 He consistently set challenging goals

for subordinates to attain

401 1110

Motivation Level 345 1178

1 1 I feel annoyed when thinking about

the things I would like to do new work

459 0906

2 I am ambitious in my career 288 1233

3 I am energized when

people count on me for ideas

439 0947

4 When involved in group projects my

team membersrsquo problems are my problems

301 1211

5 I find pleasure in recognizing and

celebrating the accomplishments of others

290 1125

6 As a practice I ask people

challenging questions when we are working on

projects together

301 1211

7 I take delight in complimenting

people I work with when progress is made

411 1190

8 I find it easy to be the cheerleader for

others when times are good and when times are

bad

382 1179

9 Team accomplishment is more

important to me than my own personal

accomplishments

321 1327

10 When involved in group projects I

am inclined to let my ideas be known

253 1335

Table 42 leadership style

35

44 RELIABILITY ANALYSIS

According to Hinton (2004) recommended four cut-off points for steadiness

which includes outstanding reliability (090 and above) high reliability (070 ndash 090)

moderate reliability (050 ndash 070) and low reliability (050 and below)

000 050 Low Reliability

050 070 Moderate Reliability

070 090 High Reliability

090 100 Outstanding

Reliability

Table 43 Reliability Analysis

Based on table 43 there are five constructs directive supportive

participative achievement-oriented and motivation level shown Cronbachrsquos Alpha

values of 0865 0914 0970 0974 and 0883 respectively None of constructs

confirm low reliability The high Cronbachrsquos Alpa values for all establish contain

that they are inwardly uniform That means all element of each establishes are

measuring the identical content creation In the nutshell the higher the Cronbachrsquos

Alpha value of a construct the higher the reliability is of measuring the same

construct

Const

ructs

Sample

Size(n)

No

of Items

Cronbachrsquos

Alpha (a)

Type

Direc 100 5 0865 High Reliability

36

tive

Supp

ortive

100 5 0914 Outstanding

Reliability

Partic

ipative

100 5 0970 Outstanding

Reliability

Achi

evement

100 5 0974 Outstanding

Reliability

Level

of Staff

Motivation

100 10 0883 Outstanding

Reliability

Table 44 Reliability Test

45 CORRELATION MATRIX

Correlation analysis was used to conclude and decide relationships between

two variables measured Toward this end Pearson correlation test was used to

diagnose whether leadership styles and motivation level are relevant to each other

Table 44 presents the correlation matrix results

Table 44 shows the relation of independent variables with motivation level

For finding the relation significant level plt 005 and plt 001were chosen

The value of correlation coefficient r for directive leadership style is 0356

with plt 005 which show a moderate relationship with the level of staff motivation

It is found that the value of correlation coefficient r for supportive leadership

style is 0369 with plt 001 show a strong relationship with the level of staff

motivation

Participative leadership style carry correlation coefficient value r of 035 2

with plt 005 which show a moderate relationship with the level of staff motivation

For achievement oriented leadership style the coefficient valuer is 0430

with plt 001 which show a strong relationship with the level of staff motivation

37

Correlation is significant at the 001 level (1-tailed)

Correlation is significant at the 005 level (1-tailed)

Constructs Directive Supportive Participative Achievement Motivation

() () () ()

Directive 1 0691 0717 0799 0356

0000 0000 0000 0012

() () ()

Supportive 1 0877 0676 0369

0000 0000 0009

() ()

Participative 1 0736 0352

0000 0012

()

Achievemen

t

1 0430

0022

Motivation 1

Table 45 Correlation between leadership styles and the level of staff

motivation

46 REGRESSION ANALYSIS

In this study multiple regression analysis was applied Each variable from

factor scores were used in the analysis Table 45 shows the results of multiple

regression analysis of the research The findings showed that leadership styles were

not significant and negatively correlate with level of motivation of staff The R2 =

38

0184 indicates that 1840 of the variance in variable level of motivation of the

staff (dependent variable) can be explained by leadership styles

Beta coefficient the achievement oriented has the highest B β =0225

followed by supportive leadership style β = 0111 directive β =0024 and the lowest

is participative leadership style is β = - 0003That means one unit increase in

directive leadership style will lead to 0024 increase in the level of motivation for

supportive leadership style one unit increase will lead to 00111 increase in the level

of motivation one unit increase in participative will lead to -0003 change in the

level of motivation of staff and one unit increase in achievement oriented will lead

to 0225 increase to the level of motivation of staff The findings explain that the

components of the leadership styles do not explain the level of motivation of the

staff

Instruction

R2=0184

Adjusted R2=0103 F= 2499 p lt 005

Dependent Variable Level of staff Motivation

Unstandardised

Coefficients

Standardise

d

Coefficient

Model B Std Error Beta t Sig

(Constant) 2268 0446 5430 0000

Total Score Directive 0024 0186 0031 0144 0984

Total Score Supportive 0101 0177 0161 0691 0585

Total Score Participative -0003 0191 -0055 -0020 1082

Total Score Achievement 0225 0170 0312 1456 0210

39

Table 46 Multiple Regression Analysis (n=50)

40

Chapter 5

CONCLUSION AND RECOMMENDATION

51 INTRODUCTION

This chapter target to discuss the outcome shown in the previous chapters by

setting against them with those finding principles and earlier investigation in the

common field Moreover the investigationrsquos confines and recommendations for the

future research and practice are shown in this chapter

52 DISCUSSION OF FINDING

The objectives of this investigation were to determine the relationship

between leadership style and motivation level It is a study of Apple Incorporation

The outcome of this investigation gives that the leadership styles are supported to the

level of staff motivation The independents variables had correlation with the level of

the staff motivation that is illustrated in Table 42 in the preceding chapter

Based on the analysis of the research (Sample the leadership styles of the

manager of the Apple Incorporation) is significant with the leadership style which

has been practiced by Chief Executive Officer of Apple Incorporation in the District

41

of Johor Bahru Johor James Liow 1992) Analysis from the research found that the

most dominant leadership is achievement oriented followed by supportive directive

participative and achievement oriented

In discussing the results the researchers prefer to discuss each hypothesis

separately in order to get an accurate and complete perceptive of the relationship

between leadership style and motivation level

The results revealed that the respondents perceived the all four leadership

styles of the manager have relation with their level of motivation towards their jobs

Furthermore the results revealed that there is significant relationship between

leadership style and motivation level

What is remarkable here is that this findings correlates strongly with the

arguments that say that relationship between leadership style and motivation level

can be both influential and no influential with staffrsquos motivation and his or her

leadership styles depends on his or her choice of the style that suits the situation or

the company

For example the researchers of University Malaya claimed that the

leadership styles of leader had relationship with staffrsquos motivation but depending on

their jobs according to the job description and the organizational chart that informs

employees what when and how tasks should be done

53 LIMITATION OF STUDY

One of the limitations in research includes lack of adequate information on a

particular subject Research equipments are very hard or expensive to acquire leading

to formulation mere assumptions Another hindrance is poor or inaccessibility to the

region of study

Some of the limitations of doing a research include access of information

availability of enough resources and time management The availability of experts in

42

editing and guidance may also be minimal where support from friends or

organisation may not be enough

The limitations of the study are those characteristics of design or

methodology that impacted or influenced the application or interpretation of the

results of your study They are the constraints on generalizability and utility of

findings that are the result of the ways in which you chose to design the study andor

the method used to establish internal and external validity

Another limitation related to building the evidence about ldquosurvival of

consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin

spiritrdquo Not knowing all of your extended family members limits your ability to

verify statements communicated by the Medium When information related to a

discarnate is not verified this result could be related to the sitterrsquos limitations but it

may also be related to the Medium These challenges however highlight the

limitations of spirit communication and in general further highlights the complexity

of studying the ldquoA study of Apple Incorporationrdquo

Limitations in research methods vary depending on the type of method used

and how it was conducted They include language barriers you might want to do a

research on something that is in a language which you do not understand and the

production of a translator is not available You might also be short of the research

materials and others are not immediately available among others

Limitations are influences that the researcher cannot control They are the

shortcomings conditions or influences that cannot be controlled by the researcher

that place restrictions on your methodology and conclusions Any limitations that

might influence the results should be mentioned

54 SUGGESTIONS FOR FUTURE RESEARCH

From this research the researcher recommends a several means that could be

taken to improve staffrsquos motivation by concentrating on leadership styles

43

According to Marketing minds (2012) Apple Inc uses the Apple brand to

compete across several highly competitive markets including the personal computer

industry with its Macintosh line of computerslaptops and related software the

consumer electronics industry with products such as the iPod digital music

distribution through iTunes Music Store the smart phone market with the Apple

iPhone magazine book games and applications publishing via the AppsStore for

iPhone and the iPad tablet computing device and movie and TV content distribution

with Apple TV The company is also establishing a very strong marketing presence

relative to the rival (Google) in the advertising market via its business Apps and iAd

network Steve Jobs the co-Founder of Apple described the company as being a

mobile devices company largest in the world as their revenues are bigger than

Nokia Samsung or Sonys mobile devices business

The story started two months ago when Google released its first smart phone

This new smart phone made by a Taiwanese company called HTC and the phone

called Nexus One After three weeks Apple Company said is going to sue the

manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC

The company which has been releasing iPhone since 2007 believes that HTC

illegally used 20 patents of Apple These patents are related to user interface

architecture and hardware of iPhone Apple Company filed a lawsuit in US District

Court in Delaware and an objection presented to the International Trade Commission

in USA too

In response to these accusations made by Apple Company against HTC

company The HTC denied Applersquos allegations and declared to fight the suit In other

response HTC said it has been making phones for a far longer time than Apple

including a touch screen device called the XDA that predates the iPhone by about 5

years

Implications

The implications here appear to be that HTCrsquos technological primary somehow goes

against Applersquos claims that the company violated 20 of its patents And while itrsquos

certainly possible that that might be the case itrsquos hard to accept that argument

without a list of patents to back it up

Patents

44

Here some of the patents that Apple Company accusing HTC Company used them

for its new Nexus phone manufactured for Google They are Multi-touch Screen

Multifinger gestures device integration and multitasking accelerometer patents

What is Android Android is a software installed in the mobile devices that includes

an operating system middleware and key applications The Android SDK provides

the tools and APIs necessary to begin developing applications on the Android

platform using the Java programming language

Terminology

Today in the market consumer have a lot of options for every product

whether it be an IT product or Home PCs or consumer durables or a FMCG product

This study may be helpful for company to know about the factors affecting the

consumer behavior and patterns of the consumer It may also be helpful to know the

specific requirement of customer so that the customer can be easily satisfied

Moreover this study helps to know the buying habits and patterns of customer The

study will help the company to understand the relationship that a consumer have with

their Apple product It will help to ascertain the reason which makes the undisputed

leader in almost every segment in which they operate

All Apple Professional Development facilitators are educators themselves

That gives them a unique view they know whatrsquos important in the classroom so they

can ensure that you learn about your Apple products and how they can best serve you

and your students We have created workshops in the following categories

These curriculum-focused workshops help teachers apply their skills with

Apple products to specific areas and disciplines to produce effective personal

learning for their students

Focused on technology skills these foundational workshops help teachers

become confident and comfortable integrating Apple products into their teaching

strategies

These workshops for school leaders and Education decision-makers focus on

issues important to success such as visioning and planning

Our research investigated the role of social norms in an extended theory of

planned behavior (TPB) in the explanation of prostatecolorectal cancer screening

(CS) intention and the prediction of CS uptake among men

45

Apple is well known for giving its customers things that they need but didnt

know they needed until the product shipped In that spirit Apple is in a unique

position to make further gains with that philosophy especially as other companies

pull back reduce RampD or get out of some markets completely

I written before about how Apples financial position gives it a unique

competitive advantage over the competition That discussion pointed to how Apple

can pay cash for components get to the front of supplier delivery schedules then

through volume drive prices down putting extreme price pressure on the

competition while they develop the next generation with RampD dollars

Even as Apple does this they are mindful of their brand Selling cheap

products doesnt sit well with Apple and they definitely dont want to undercut or

cannibalize other product lines

So if one asks the question about what Apple can deliver in a time when

customers are watching every penny its silly to envision a cheaper stripped down

version of a product thats already doing well Instead as Apple ponders how to

deliver new products to cost conscious customers the company tends to think about

holes in the market that can be exploited with their technology -- but which dont

undercut current products

There are other considerations as well For example the iPod touch doesnt

have a camera or an FM radio Other than the CPU it doesnt radiate and can

therefore be used in corporate or government environments that would otherwise

forbid a device that could be a security concern Our fantasies often neglect to

consider such things Because people expect to use their iPhone anywhere that

device has a different set of design constraints

Availability of multi-modal logistics services has been introduced and

occupational safety and health management system elaborated The DTPB can

provide a useful framework for evaluating interventions to increase logisticians

motivations to safety performance The overriding aim of this study was to design

and pilot test a questionnaire for subsequent use in a large-scale survey This study

describes the early stages of a research questionnaire development and a pilot study

The main results of this pilot study that the questionnaire proved to be reliable and

the analysis although preliminary provided strong support for the predictive power

of the DTPB The evaluation led to minor changes in the questionnaire Currently

46

the relevant literature surrounding the DTPB reveals a lack of research that utilizes

empirically validated theories in the field of logistics safety There is therefore a need

to consider more practical issues that emerge when applying the theory As is often

the case with the DTPB questionnaire the participants thought the questionnaire was

rather long This is important given that lengthy questionnaires can impact on data

quality through reduced completion rates due to factors such as lowered participant

motivation The length of the questionnaire could be accommodated thereby

encouraging participation Another comment levied at the DTPB questionnaire is that

it appears rather repetitive Indeed responses received in the present context included

wersquove answered that already Alternatively it may be better to group the outcomes

and behavioural belief statements and address the issue of similarity

Although the key purpose of this study was to develop and pilot a

questionnaire and not to generalize its findings it is of interest to note that the

occupational doctors advice has significant relationship to safety performance One

possible reason is that occupational safety and health information is not easily

available thereby increasing the reliance of the workers on the occupational doctors

advice This finding together with the significant influence of peer culture within the

DTPB framework would seem to strengthen the view that increasing exposure of

logisticians to occupational safety and health may encourage more positive

subjective norms and implies that contact with occupational doctors may encourage

the logisticians to work safely

Deeper interpretation suggests that peers causal attributions regarding safety

performance in their workplace may exert a comparatively strong influence over

logisticians991257 safety It also adds weight to the suggestion that occupational safety

and health training should form part of the logistics company991257s annual training plan

and as such supports the view that occupational safety and health intervention

programmes are required

He findings from questionnaire pilot test seem to corroborate previous

research by suggesting that subjective norms is a key issue to be addressed in any

occupational safety and programme as is the case of the logistics sector The result is

in line with the results reported by Hamilton and White Paris and Van den Broucke

and Fogarty and Shaw who found subjective norms to be important in affecting

adoption of a system As such it would seem that efforts should be made to enhance

knowledge and in particular to highlight the benefits of safety performance for both

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

REFERENCES

Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 5: Thesis Leadership of Apple

iii

ABSTRACTS

Apple Incorporation is a multinational company that creates and sells

consumer electronics computer software and personal computers in 363 stores

worldwide with global sales of about US$16 billion The companys well-known

products like Macintosh line of computers iPod iPhone and the iPad are mainly

recognized as a source of competitive edge due to high brand awareness related to

these products Apple also sells other branded products like Mac OS X iTunes

iLife iWork Aperture Final Cut Studio Logic Studio Safari browser and iOS

People witness on average hundreds of images on a daily basis With proliferating

and interchangeable product and service offerings brands are impetus for product

purchasing Brands often express self‐identity for the consumer as well as lifestyle

status and sometimes even belonging For a brand to be successful the company

must be able to differentiate their particular brand(s) from similar brands despite the

fact that they may contain the same ingredients The companies must communicate a

corporate identity containing the core mission strategic vision and corporate culture

that the important stakeholders can recognize in order to build or maintain a

favourable relationship The main objective of this study is to analyze the importance

of using marketing strategies of branding in Apple Inc The study will help to find

out about the related benefits of branding mainly The details of the study will help

us to learn about the consumers awareness about the brand and how their loyalty can

be increased in order to gain a competitive edge Also analyzing the importance of

branding can help us to find out about the Apple brands strengths weaknesses

opportunities and threats by using SWOT analysis tool and by using STP process

we can know how to segment the market target the customers and position the

productsservices Whereas by using 4 Ps of marketing mix we can find out about

the branded product its price promotion and placement In this thesis I examine

which corporate identity the multinational company Apple Inc communicates

through selected communication material and whether it corresponds to the 15 image

iv

perceived by a group of random consumers The thesis is conducted by the means of

a quantitative analysis from a hermeneutic perspective and is based on selected

communicated material from Apple My starting point is in the two advertising

campaigns ldquoThink Differentrdquo and ldquoWhy Yoursquoll Love a Macrdquo and two statements

from former Chief Executive Officer (CEO) John Sculley and existing CEO Steve

Jobs Furthermore I made a personal consumer study in 20 shape of a questionnaire

Therefore since the competition in the technology industry is increasing A study on

using marketing strategy of branding in Apple will help the company in staying at

the top of consumers mind to cope up with the changes to gain competitive edge to

attain goals set by the company to make improvements for the future related to

products its pricing strategy communications used to promote and the placement of

the product Therefore it will help us to evaluate whether branding will affect Apple

Incs success rate or notFinally I have investigate the relationship between

Leadership Style and Motivation level All of the results that I obtain are clearly

stated in the thesis below

v

TABLE OF CONTENTS

CHAPTER TITLE PAGE

DECLARATIONii

ABSTRACTSiii

Table of Contentsv

LIST OF TABLESvii

LIST OF FIGURESviii

1 INTRODUCTION1

11

Background 1

12 Problem statement8

13 Significant of the Study10

2 LITERATURE REVIEW14

21 Definition and motivation theory14

22 Definition concept and Leadership Theory16

23 Path Goal Theory17

24 Need for Achievement Theory20

25 Directive Leadership Style21

26 Supportive Leadership Style22

27 Participative Leadership Style23

28 Achievement Oriented Leadership Style25

29 Relationship between Leadership Styles and Motivation26

3 METHODOLOGY27

31 Research Design27

vi

32 Population and Sampling Technique28

4 RESEARCH FINDING29

41 Response Rate30

42 Descriptive Demographic Profile30

43 Descriptive Analysis31

44 Reliability Analysis35

45 Correlation Matrix36

46 Regression Analysis37

5 CONCLUSION AND RECOMMENDATION40

51 Introduction40

52 Discussion of Finding40

53 Limitation of Study41

54 Suggestions for Future Research42

55 Conclusion47

6 REFERENCES48

Appendices 51

vii

LIST OF TABLES

TABLE NO TITLE PAGE

41 Demographic Profile

30

42 Leadership style

32

43 Reliability Analysis 35

44 Reliability Test 35

45 Correlation between leadership styles and the level of staff motivation 37

46 Multiple Regression Analysis 38

viii

LIST OF FIGURES

FIGURE NO TITLE PAGE

31 Required Sample Size

1

1

CHAPTER 1

INTRODUCTION

11 BACKGROUND

Its ironic that when you ask leadersmdasheven good onesmdashwhat constitutes

leadership you often get vague disparate and vapid responses Youd think that of

all people this population would offer crisp and concrete definitions of their own

crucial work Instead you get references to energizing visioning pathfinding

modeling and a dozen other tangents of real leadershipmdashbut almost no reference to

the central task of leaders influencing

This is especially disconcerting in an era where Fortune 500 companies are

crumbling under the weight of financial strain and once powerful and confident

leaders are crawling to Washington begging for bailouts The vast majority of todays

crises are the natural consequence of ineffective or misdirected influence Either

leaders have been incapable of influencing their employees to create value for

customers (eg the US auto industry) or theyve exerted influence that has driven

2

employees to unconscionable behavior bringing the global economy to its knees (ie

the financial sector) Today more than ever we ought to see clearly that leadership

isnt a combination of fuzzy concepts and proclivities Leaders are responsible for

intelligently and ethically influencing behavior in a way that creates value

Fortunately not all leaders are missing the mark I recently met one of the

few leaders who in my experience has a concrete expression of leadership on the tip

of his tongue Tim Tassopoulos chief operating officer of Chik-fil-A says it this

way Leadership is intentional influence

I couldnt agree more For 20 years my colleagues and I have worked with

leaders to help them increase their capacity for influencing change But it came as a

surprise to us that prior to helping them learn how to influence we had to draw their

attention to it as their core work

Tim on the other hand understands that it all comes down to whether one of

his 50000 front-line associates with a few discretionary minutes decides to lean

against a wall or walk out to the dining area and clean tables Tims success or failure

as a leader does not come down to whether he is charismatic visionary or

inspirational It comes down to whether at the end of the day people behave in ways

that improve results Period

With that said the second biggest problem leaders face is that few of them

have any systematic way of even thinking aboutmdashmuch less practicingmdashinfluence

Oh we complain about it a lot All leaders can point to dysfunctional political

unproductive behaviors in their organizations For example

Fiefdoms Most leaders complain that people in their companies put the

interests of their department over the interests of the company In one Fortune 500

company the training department encouraged a vendor to sue another division of the

company to prevent that division from cutting separate deals with the vendor which

would have threatened the training departments monopoly

Compliance In US hospitals 2 million patients will be infected this year by

the very caregivers who are trying to heal them An enormous percentage of these

infections could be avoided if leaders could just find a way to influence people to

wash their hands consistently Compliance rates today hover somewhere between

30 and 50

Silence More than 90 of respondents in a recent study we conducted at

VitalSmarts reported they are currently working on a cross-functional initiative that

3

they are certain will fail Our research showed that the primary cause of these failures

is silence People see lots of problems in their initiatives but they work in

organizations where its not OK to speak up about them Our study found that this

pattern of problem behavior is a root cause of more than 85 of project failures

Given that few leaders can even define leadership its no surprise that their

performance is mediocre at best We recently studied the successes and failures of

more than 1000 leaders from 50 global companies to influence strategically critical

behavior change in their companies We were stunned to discover that fewer than 1

in 20 had any evidence of success in spite of their belief that change was crucial As

we combed through the data some key insights emerged that help us understand why

so few leaders either grasp or exert influence well

Leaders confuse talking with influencing Many leaders think influence

consists of little more than talking people into doing things Its no wonder most

influence efforts start with PowerPoint presentations But profound persistent and

overwhelming problems demand more than verbal persuasion Anyone whos ever

tried to talk a smoker into quitting knows theres a lot more to behavior change than

words

Leaders make the same mistake when they publish platitudes in the form of

Mission and Values statements give a few speeches on why these values are crucial

and then assume their job is done

Leaders believe in silver bullets When leaders actually attempt to influence

new behavior its common for them to look for quick fixesmdashto fall into the trap of

thinking that deeply ingrained bad habits can be changed with a single technique

The failure mode is to rely on any single approach

Some host star-studded retreats Others hand out inspiring posters and color-

changing mugs and think people will line up for change Still others believe its all

about incentives and so they tinker with the performance-management system or tie

new behaviors to executive bonuses The research shows that when leaders rely on

just one simple source of influence to drive change they almost always fail

In the future Ill use this column to share what weve learned from leaders

who dont suffer in ignorance about influence Over the past 20 years my colleagues

and I have sought out and studied a different kind of leader Weve tried to find those

who had remarkable abilities to influence changemdashrapidly profoundly and

sustainably

4

Weve studied up close the methods used by one remarkable influencer who

mdashwith no formal authoritymdashhas changed behavior in thousands of US hospitals

Weve looked first hand at one influencer who has saved 5 million lives from AIDS

mdashsimply by influencing behavior change in a country of 60 million people We

worked with a corporate chief who within 12 months influenced deeply entrenched

habits in employees with an average of 26 years tenure

What weve learned is that when you know what youre doing change can

happen relatively quickly And it all starts with gaining greater clarity about what

leadership really means then finding a way of thinking about the fundamental

principles of influence

Leaders lack a theory of influence Very few leaders can even answer the

question How do you change the behavior of a large group of people And yet

this is what theyre ultimately paid to do It isnt just about making a decision its

about getting people aligned to execute the decision And this means influence

Imagine discovering just as the anesthesia is taking effect that your heart surgeonmdash

the one hovering over your chest with a scalpelmdashis working off a gut hunch about

how to conduct a bypass Unless leaders become articulate about a repeatable and

effective way of influencing profound rapid and sustainable behavior changemdash

theyll continue to rack up predictably high failure rates at leading change

Leaders act as if its not their job to address entrenched habits Most leaders put a

great deal of time into crafting strategy selecting winning products and engaging

with analysts shareholders and major customers But few realize the success or

failure of their grand schemes lies in influencing the behavior of the hundreds or

thousands of people who will have to execute the big ideasmdashtheir employees

By contrast the most influential leadersmdashthe 5 who succeed consistently at

influencing profound and essential behavior changemdashspend as much as half of their

time thinking about and actively influencing the behaviors they know will lead to top

performance The 95 who dither and fail tend to delegate what they dismiss as

change management to others most often leaders in human resourcesmdashwho often

lack the credibility to influence real change The average leader spends little if any

of his or her time on active efforts to create behavior change Consequently nothing

changes

Performance is a function of the three factors acting together Ability has to

do with whether a person can do a task Motivation is a measure of whether a person

5

wants to do it Opportunity is about accessibility a person canrsquot do a task if she is not

given a chance or if she is denied access to necessary resources or amenities

This framework ndash looking at human performance as being influenced by

multiple factors ndash reflects the difficult and variable nature of our work today All of

these factors must be supported by the work environment in order for peoplersquos best

work to occur So how can the workplace help

According to Judith Heerwagen a former scientist with the Pacific Northwest

National Laboratory who is now a program expert with the General Services

Administration productivity and the workplace are related in these ways

In this section we discuss what motivation is and why it is important and

how motivation affects behaviour human relations and performance Motivation is

defined as ldquothe intention of achieving a goal leading to goal directed behaviour

When we refer to someone as being motivated we mean that the person is trying

hard to accomplish a certain task Motivation is clearly important for someone to

perform well However motivation alone is not sufficient

Ability is having the skills and knowledge required to perform the job is also

important and is sometimes the key determinant of effectiveness Finally

environmental factors having the resources information and support one needs to

perform well are also critical to determine performance

ldquoA building can affect opportunity by providing equitable access to

conditions that reduce health and safety risks equitable access to amenities and

compensatory design options where inequities exist and are difficult to eliminate

entirelyrdquo

ldquoA building can positively affect ability by providing comfortable ambient

conditions by enabling individual control and adjustment of conditions and by

reducing health and safety risks Negative impacts on ability to do work are

associated with conditions that are uncomfortable distracting hazardous or noxious

ldquoA building can positively affect motivation by providing conditions that

promote positive affective functioning psychological engagement and personal

control Moods create the lsquoaffective contextrsquo for thought processes and behaviors and

are directly tied to motivation

Motivation is the internal process leading to behavior to satisfy needs

6

Have you ever wondered why people do the things they do The primary

reason people do what they do is to meet their needs or wants The process people go

through to meet their needs is

Need rarrMotive rarrBehaviour rarrSatisfaction or Dissatisfaction

What makes employees willing to ldquogo the extra milerdquo to provide excellent

service market a companyrsquos products effectively or achieve the goals set for them

Answering questions like this is of utmost importance to understand and manage the

work behaviour of our peers subordinates and even supervisors As with many

questions involving human beings the answers are anything but simple Instead

there are several theories explaining the concept of motivation

Performance = motivation x ability x environment

According to this equation motivation ability and environment are the major

influences over employee performance Performance is a function of motivation

ability and the environment in which you work Zappos seems to be creating an

environment that encourages motivation and builds inclusiveness The company

delivers above and beyond basic workplace needs and addresses the self-

actualization needs that most individuals desire from their work experience CEO

Tony Hsieh believes that the secret to customer loyalty is to make a corporate culture

of caring a priority This is reflected in the companyrsquos 10 core values and its

emphasis on building a team and a family During the interview process applicants

are asked questions relating to the companyrsquos values such as gauging their own

weirdness open-mindedness and sense of family Although the offer to be paid to

quit during the training process has increased from its original number of $400 only

1 of trainees take the offer Work is structured differently at Zappos as well For

example there is no limit to the time customer service representatives spend on a

phone call and they are encouraged to make personal connections with the

individuals on the other rather than try to get rid of them

Although Zappos pays its employees well and offers attractive benefits such

as employees receiving full health-care coverage and a compressed workweek the

desire to work at Zappos seems to go beyond that As Hsieh would say happiness is

the driving force behind almost any action an individual takes Whether your goals

are for achievement affiliation or simply to find an enjoyable environment in which

to work Zappos strives to address these needs

7

Although Zappos has over 1300 employees the company has been able to

maintain a relatively flat organizational structure and prides itself on its extreme

transparency In an exceptionally detailed and lengthy letter to employees Hsieh

spelled out what the new partnership with Amazon would mean for the company

what would change and more important what would remain the same As a result of

this type of company structure individuals have more freedom which can lead to

greater satisfaction

The topic of motivation plays a central role in the field of management as it

is one of the most popular management topics Motivation derives from the Latin

word for movement and it has been widely acknowledged as a critical determinant

of our behavior Motivation affects how and to what extent we utilize our skills and

abilities Unmotivated employees are less willing to be cooperative and supportive

and they may decrease work effort time on the job productivity and performance

Thus we need to motivate employees to boost productivity Jeff Taylor founder of

Monstercom said that to be successful you have to be able to motivate others To

this end researchers are studying the factors that energize direct and sustain work-

related behavior and you will learn about their motivation theories in this chapter

Despite their difficulties because they canrsquot simply buy motivation

organizations are designing incentive systems to motivate employees Self-

motivation is one of the most important skills companies look for when hiring Thus

your ability to motivate yourself and others is critical to your career success and the

goal of this chapter is to increase your ability to do so

Based on the expiratory study done by most of the staff they consented with

the statement that the level of motivation is equivalent with the leadership styles of

the mangers

Be a yardstick of quality Some people arent used to an environment where

excellence is expected by Steve Jobs

8

12 PROBLEM STATEMENT

Motivation is defined as the process that initiates guides and maintains goal-oriented

behaviors Motivation is what causes us to act whether it is getting a glass of water

to reduce thirst or reading a book to gain knowledge The act or process of giving

someone a reason for doing something and it is also called as the act or process of

motivating someone Motivation is a desire or willingness to do something

enthusiasm It is a force or influence that causes someone to do something There are

three major components to motivation activation persistence and intensity

All levels of management perform these functions but the amount of time a manager

spends on each function depends on the level of management and the needs of the

organization Managers just dont go out and haphazardly perform their

responsibilities Good managers discover how to master five basic functions

planning organizing staffing leading and controlling

A manager needs to be a good leader While a manager organizes and plans the good

leader must also inspire employees with a vision for the organization A manager

needs to be an effective communicator and liaison between employees customers

and other managers of the organization A manager needs to be an effective

negotiator When organizations are developing or undergoing change the manager is

often required to negotiate with competitors contractors suppliers and employees

A manager must act as a figurehead that reinforces the mission and vision of an

organization to employees customers and other stakeholders

Leadership has a direct cause and effect relationship upon organizations and their

success Leaders determine values culture change tolerance and employee

motivation They shape institutional strategies including their execution and

effectiveness Leaders can appear at any level of an institution and are not exclusive

to management Successful leaders do however have one thing in common They

influence those around them in order to reap maximum benefit from the

organizationrsquos resources including its most vital and expensive its people Libraries

9

require leadership just like business government and non-profit organizations

Whether a public special or academic library that libraryrsquos leaders directly affect

everything from patron experience to successfully executing stated missions

including resource allocation services offered and collection development strategies

In fact the influence of leaders and their effectiveness in moving people to a shared

vision can directly shape the libraryrsquos people its materials how patrons use or

interact with them and whether or not that experience is beneficial With leadership

potentially playing such a vital role in the success of information centers and patron

experiences it is useful to consider the different types of leaders and their potential

impact on libraries as organizations

Current leadership theories describe leaders based upon traits or how influence and

power are used to achieve objectives When using trait-based descriptions leaders

may be classified as autocratic democratic bureaucratic or charismatic If viewing

leadership from the perspective of the exchange of power and its utilization to secure

outcomes leaders are situational transactional or transformational Understanding

these different tropes can provide a vocabulary for discussion that can lead to

meaningful desired results It bears noting that not all leaders are created equal and

leadership quality may vary enormously across industries or simply within an

organization In addition identifying an individual leaderrsquos style is central to

evaluating leadership quality and effectiveness especially as it relates to

organizational goals Below is a brief examination of each common leadership style

listed above and their potential impact on a group as well as their relative usefulness

Leadership style impacts the organization by affecting employee morale

productivity decision-making speed and metrics Successful leaders carefully

analyze problems assess the skill level of subordinates consider alternatives and

make an informed choice By choosing the most appropriate leadership style for the

situation an effective leader provides a lasting impact Leaders establish a clear

distinction between subordinates and superiors

When leaders use a coaching style instead subordinates feel safer and encouraged to

focus on their own development which ultimately helps the company for the long

term by increasing employee morale retention and satisfaction A leader engages

10

with employees to figure out the best way to accomplish the companyrsquos strategic

goals This includes decreased errors minimized waste and increased customer

satisfaction Participative leaders run team-building exercises to promote cultural

awareness and diversity which can improve productivity by allowing the team to

recognize each otherrsquos strengths and value

13 SIGNIFICANT OF THE STUDY

There are a number of different styles of leadership and management that are

based on different theories The individuals style will be use based on a combination

of their beliefs values and preferences as well as the organizational culture and

norms which will encourage some styles and discourage others

Different motivational theories can directly impact an employeersquos

contribution to the overall success of an organization Additionally motivational

theories can influence the behaviors and leadership methods within an organization

The result of employee motivation combined with leadership theories will influence

employee satisfaction This article will review factors that are directly attributed to

employee satisfaction

According to Watkiss (2004) motivation is the way to drive person into

doing something Much of the driven are the thought of a potential reward or a

consequence of not doing something Motivation is the forces the people do

something this is a result of the individual needs being satisfied (or met) so that

individual has the inspiration to complete the task Motivation refersto the initiation

direction intensity and persistence of human behaviour Based on the definition of

Watkiss (2004) it can be concluded that the motivation is the idea and initiative to

encourage and drive the individual to do something or to performance better jobs

Ormrod (2003) stated that the main reason of existence for organizations is not

merely to survive but also to gain profit and the companies enable to competitive

11

weather in locally or globally In order to achieve these missions companies have to

satisfy the employees who are considered asa cornerstone in many companies Thus

the employees would have a high morale self-esteem and also feel comfortable

toward the place where they work in However it is hard to argue that a motivated

workplace means that the organizations would get high performance or maybe

would increase revenue However managers is necessary to take actions in order to

satisfy employees and thereby it is suppose to increase the employeersquos motivation

After increasing motivations the employees will work harder and feel that they are

responsible to achieve all targets and goals that ordered by supervisors In other

words mean that employees would be fell that the organization as belong to them

For an instance motivation in the education process can have many effects on

how students learn and their behaviour to the course matter (Ormrod 2003) It can

direct behaviour toward particular goals and lead to increased effort and energy

It also can help the organization involved in determining the level of it It is

to help the managers to find his or hers leadership styles and increases the leadership

qualities Leadership is a fundamental aspect of the human condition Leadership

today is more difficult and more necessary than before The health and growth of any

organization rises and falls on leadership Studying leadership will make us better

followers Leadership skills can be learned in a systematic and thorough way

14 BACKGROUND OF THE APPLE INC

Apple started in 1976 as a computer company In the last decade however

Apple has expanded into a very intricate company that specializes in much more than

just computers In 2001 Apple broke the barrier with the iPod eventually becoming

the dominant market leader in music players As well Apple joined the phone

industry in 2007 with the iPhone which has also been widely successful

12

Apple is a consumer goods company and therefore evaluating its value

requires understanding its products and consumers This can be very difficult

because Apple competes with many different companies throughout the different

industries it takes part in

Apple has established a unique reputation in the consumer electronics

industry One of the most unique things about Apple is that it has a very strong

customer base This is extremely important in understanding Apple

Apple is probably the most well-known company when it comes to the

making of technology that is cutting edge and something that everyone wants to have

in their possession Apple Computer first came to be a company in 1976 when Steve

Jobs and Steve Wozniak when they released the Apple I and was located in

Cupertino California These two young men dropped out of college and were often

viewed as outcasts in most of the places that they were at including schools which

could have been the reason that they dropped out of college As most people have

heard Apple really started in the basement or garage depending on who the person

talks to rather than at some expensive business location Which is perhaps the reason

so many people were first intrigued by the brand and could be the reason that the

computers were such a success they were created by guys that knew what they

wanted and passed this on to the rest of the world And what they wanted was

something that other people wanted as well

The first order that the two built is somewhat of an amazing feat that was the

beginning of the company After being introduced to one another they made a

working model of their computer and took it to a nearby computer store in order to

try to make it onto the market The owners of the store ordered fifty of the machine

that was to be fully assembled and ready to go which seemed to be an impossible

feat However they did succeed as they bartered and promised many IOUs to

companies to get the parts that they would need since they had no money to buy

these on their own They finished all fifty machines in thirty days and took them to

the store to sell which they received around five hundred dollars a piece for these

machines They were a hit with those that came to the store

Now Apple is a brand that most people automatically know all over the

world They are known for their innovative technology that is usually the first of its

kind on the market and something that all people love to own and make their lives a

bit easier with the advancements that they gave people The company continued to

13

stay on top of their game and improve upon their technology they produced such

things as the iMac which really did help to propel the company in the eyes of many

consumers

The first home computer with a GUI or graphical user interface was the

Apple Lisa The very first graphical user interface was developed by the Xerox

Corporation at their Palo Alto Research Center (PARC) in the 1970s Steve Jobs

visited PARC in 1979 (after buying Xerox stock) and was impressed and influenced

by the Xerox Alto the first computer ever with a graphical user interface Jobs

designed the new Apple Lisa based on the technology he saw at Xerox

With the 1984 Apple Macintosh Steve Jobs made sure developers created

software for the new Macintosh Computer Jobs figured that software was the way to

win the consumer over

14

CHAPTER 2

LITERATURE REVIEW

21 DEFINITION AND MOTIVATION THEORY

Motivation is internal and external factors that stimulate desire and energy in

people to be continually interested and committed to a job role or subject or to make

an effort to attain a goal

Motivation results from the interaction of both conscious and unconscious

factors such as the (1) intensity of desire or need (2) incentive or reward value of the

goal and (3) expectations of the individual and of his or her peers These factors are

the reasons one has for behaving a certain way An example is a student that spends

extra time studying for a test because he or she wants a better grade in the class

Motivation is also a feeling of enthusiasm or interest that makes you

determined to do something Motivation is the desire that fuels a person to do certain

things based on the wants and needs of a person If a person wishes to meet these

wants and needs then it necessitates him to motivate himself so that he can make

certain moves A person is unique and apart from another so his wants and needs

vary greatly from that of the other The same is true for the peoples levels of

motivation

The different wants and needs in every person vary in intensity based on the

focus goals and the total human psyche of the person This is why the motivation of

a person is unique despite having similar wants and needs with others

The decision to increase your motivation is the key to the bringing a greater

sense of it for yourself This can be done by putting greater focus on the things that

15

you want to achieve until you actually accomplish them The stronger your focus is

on the goal the greater the motivation will be

The truth of the matter is if you are unable to keep track of your goals it can

be generalized that you do not really desire to achieve it Motivation can come

naturally and no amount of inspirational talk will set you to action if you really are

not into taking the goal seriously

Setting goals that stir positive feelings within you are important to keep

yourself motivated Once you have found these focus yourself on being able to get a

hold of them There will be a lot of distractions so pick up at a comfortable pace and

make things happen

The definition of motivation involves the total understanding of the self

Receiving rewards is one reason for being motivated but beyond that is a set of

benefits that are more valuable than concrete rewards These can be enhanced work

output more productivity better work habits and an increased of understanding of

yourself

According to various theories motivation may be rooted in the basic need to

stay motivated in the face of challenges and negative people Setbacks and

unsupportive colleagues or friends will make you even more determined when you

know how to stay motivated avoid the criticism endless nagging and moaning of

those around you When you easily and effortlessly get things done you give people

little reason to criticize you In fact they are likely to give you more freedom to do

things your way start new projects with enthusiasm and stay motivated over time

When you can see things through to completion you will have renewed confidence in

your ability to succeed stop things getting any worse When you know how to be

highly motivated in a matter of seconds you can turn around situations you have

neglected in the past feel in charge of you life As you get more done with ease you

will have order where you used to have chaos You will know what you want and

feel compelled to move ahead and get it develop leadership skills and positively

affect those around you Your drive and enthusiasm will touch everyone you deal

with People will turn to you for leadership and guidance enjoy a more harmonious

home life Imagine hearing praise and gratitude for all the little things you get done

around the house You will enjoy a satisfying feeling of accomplishment at the end

of each evening eliminate problems while they are small You will deal with

potential problems and concerns sooner rather than later This habit alone will put

16

you back in control save money by getting things done on time You will eliminate

those late fees fines and charges that procrastinators waste their hard earned money

on put an end to regrets Become the kind of person who jumps on opportunities

And enjoy the excitement and passion you feel when you are giving 100

understand what motivates you and enjoy greater success When you discover your

unique motivation blueprint getting ahead will never be a mystery again You can

fire up your motivation engine whenever you choose to move ahead quickly in your

career When you can calmly and efficiently get your work done you position

yourself for more responsibility and a higher salary earn the respect of your boss and

colleagues As a dependable and productive member of the team people will

appreciate you and seek your valuable advice on important matters and Feel fantastic

about yourself As a motivated self-starter your self-esteem will soar you will

accomplish much more have greater success and live a full life

22 DEFINITION CONCEPT AND LEADERSHIP THEORY

In a research on leadership_(Stodgill(1974) has identified more than eleven

explanations on leadership which has different foundation Many definitions have

been identified by researchers for example Stoggil (1950) explained that leadership is

a process to influence people to achieve certain goals and target Tannembum amp

Massarik (1957) explained that A frame of reference Management

Science (October) 1-19t hellip)

Individuals are concerned not only with the absolute amounts of rewards they

receive for their efforts but also the praising from employer We lead when we

manage a football team or teach a classroom of children We lead our own children

when we are parents and we lead when we organize anything We certainly lead

when we manage projects or develop a new business We lead the moment we take

the first supervisory responsibility at work and we may lead even before we assume

official responsibility to do anything A vicar or preacher leads a congregation A

17

writer or visionary may lead when he or she puts pen to paper and creates a book or

poem or article which inspires and moves others to new thoughts and actions A

monarch and a president are both leaders So is a local councillor and so can be a

community fund-raiser A ruthless dictator is a leader So was Mother Theresa and

so was Mahatma Gandhi

We can find leadership in every sort of work and play and in every sort of

adventure and project regardless of scale and regardless of financial or official

authority And so given the many ways in which leadership operates it is no surprise

that leadership is so difficult to define and describe

Leadership is a process by which a person influences others to accomplish an

objective and directs the organization in a way that makes it more cohesive and

coherent Leaders carry out this process by applying their leadership attributes such

as beliefs values ethics character knowledge and skills

To inspire your workers into higher levels of teamwork there are certain

things you must be know and do These do not come naturally but are acquired

through continual work and study Good leaders are continually working and

studying to improve their leadership skills they are NOT resting on their laurels

The difference of staffsrsquo perceptions might be influenced by gender age

status academic qualifications work tenure educational level family background

interest and so on Itrsquos clear that the perceptions of staffs on their managerrsquos

leadership style can be influenced with so many factors and it plays an important role

is determining the climate success organization and the level of achievement of the

organization itself

23 PATH GOAL THEORY

The Path-Goal model is a theory based on specifying a leaders style or behavior that

best fits the employee and work environment in order to achieve goals (House

18

Mitchell 1974) The goal is to increase an employees motivation empowerment

and satisfaction so that they become productive members of the organization

Leadership concept that the subordinates accept a leaders behavior only so

far as they view it as resulting in immediate or future benefit Thus a leaders main

function is to clear a path to the realization of the subordinates goals he or she must

choose the behavior patterns that are most applicable in helping the subordinates get

what they want

Path-Goal is based on Vrooms (1964) expectancy theory in which an

individual will act in a certain way based on the expectation that the act will be

followed by a given outcome and on the attractiveness of that outcome to the

individual The path-goal theory was first introduced by Martin Evans (1970) and

then further developed by House (1971)

Leaders can take a strong or limited approach in these In clarifying the path

they may be directive or give vague hints In removing roadblocks they may scour

the path or help the follower move the bigger blocks In increasing rewards they

may give occasional encouragement or pave the way with gold

In fact leader should clarify the path so subordinates know which way to go

remove roadblocks that are stopping the things going there and Increasing the

rewards along the route There are four style of leadership which are supportive

directive participative and achievement-oriented leadership

Supportive leadership

Considering the needs of the follower showing concern for their welfare and

creating a friendly working environment This includes increasing the followers self-

esteem and making the job more interesting This approach is best when the work is

stressful boring or hazardous The leader make work pleasant for the workers by

showing concern for them and by being friendly and approachable It is most

effective in situations in which tasks and relationships are physically or

psychologically challenging Good relations are promoted with the group and

sensitivity to subordinates needs is shown

Directive Leadership

Telling followers what needs to be done and giving appropriate guidance

along the way This includes giving them schedules of specific work to be done at

19

specific times Rewards may also be increased as needed and role ambiguity

decreased (by telling them what they should be doing)

This may be used when the task is unstructured and complex and the follower

is inexperienced This increases the followers sense of security and control and

hence is appropriate to the situation

The leader informs her followers on what is expected of them such as telling

them what to do how to perform a task and scheduling and coordinating work It is

most effective when people are unsure about the task or when there is a lot of

uncertainty within the environment Specific advice is given to the group and ground

rules and structure are established For example clarifying expectations specifying

or assigning certain work tasks to be followed

Participative leadership

Consulting with followers and taking their ideas into account when making

decisions and taking particular actions This approach is best when the followers are

expert and their advice is both needed and they expect to be able to give it The

leaders consult with their followers by consulting with them before making a

decision on how to proceed It is most effective when subordinates are highly trained

and involved in their work Decision making is based on consultation with the group

and information is shared with the group

Achievement-oriented leadership

Setting challenging goals both in work and in self-improvement (and often

together) High standards are demonstrated and expected The leader shows faith in

the capabilities of the follower to succeed This approach is best when the task is

complex

The leader sets challenging goals for his followers expects them to perform

at their highest level and shows confidence in their ability to meet this expectation

It is most effective in professional work environments such as technical or

scientific or in achievement environments such as sales Challenging goals are set

and high performance is encouraged while confidence is shown in the groups ability

The path-goal theory by House(1971) also known as the path-goal theory of

leader effectiveness or the path-goal model is a leadership theory in the field

The original path-goal theory identifies achievement-oriented directive

participative and supportive leader behaviors

20

The directive path-goal clarifying leader behaviour refers to situations where

the leader lets followers know what is expected of them and tells them how to

perform their tasks

24 NEED FOR ACHIEVEMENT THEORY

Need for Achievement (n Ach) is the degree to which someone is motivated

to set and reach goals People with a high n Ach are usually driven to succeed for

internal reasons such as personal satisfaction rather than by external pressures

Personality trait characterized by an enduring and consistent concern with

setting and meeting high standards of achievement This need is influenced by

internal drive for action (intrinsic motivation) and the pressure exerted by the

expectations of others (extrinsic motivation) Measured by thematic appreciation

tests need for achievement motivates an individual to succeed in competition and to

excel in activities important to him or her

These individuals work hard to meet their goals and tend to take on tasks that

are moderately difficult to accomplish If they choose a goal that is too easy the

achievement is not very rewarding and if they chose something that is too difficult

success may not be obtainable Say someone with a high n Ach is just beginning to

set high standards for themselves in fitness They may aim to run a 5k (3-mile) race

but they would shy away from a longer race until they have become a more

experienced runner so they arenrsquot setting themselves up for failure

People high in N-Ach are characterized by a tendency to seek challenges and

a high degree of independence Their most satisfying is the recognition of their

achievements

21

25 DIRECTIVE LEADERSHIP STYLE

The directive leadership style is one of four leadership behaviours identified

by the path-goal theory of leadership Directive leadership is characterized by setting

clear objectives and rules for your subordinates and ensuring that your expectations

and directions are clearly defined and understood by your subordinates Directive

leadership may be advisable when subordinates are unskilled or inexperienced at a

complex task It may backfire if imposed upon highly skilled and experienced

employees who are extremely competent to perform the task

An instructional type of managerial style characterized by a leader who tells

subordinate staff what they are expected to do and how to perform the expected

tasks A directive leadership style might be helpful for a manager within a business

where their subordinate staff members have jobs that are not particularly specialized

and so they need more guidance to avoid uncertainty

Directive leadership is one of five models of leadership described by Bernard

Bass Directive leadership is a style of leading people in a business or project It is

probably the most common form of leadership existing in large businesses today It

is very common in traditional business and traditional cultures This style of

leadership consists of a manager or superior person directing subordinates to

complete or work on a task at hand The manager will tell the employee exactly what

to do and how to do it He or she will have specific standards and will demand that

they be met The manager leads with total authority The military is a good example

of directive leadership However in business it does not always work as well

Directive leadership does not allow an employee to reach their potential nor does it

allow the employee to express their independent thoughts or creativity

Directive leader is a leader who is very strict autocratic makes use of his

power of influence from his position to control reward and force the followers to

comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)

22

26 SUPPORTIVE LEADERSHIP STYLE

Supportive Leadership is one of the leadership styles found in path-goal

theory A supportive leader try to decrease employee stress and frustration in the

workplace This method is effective when your work tasks are dangerous tedious

and stressful but is not really effective if your work tasks are intrinsically motivating

because you dont need to be motivated to do the work

Supportive leadership is a kind of leadership where you listen to your

workers and help them out when they need help Supportive leadership is an opposite

of autocratic leadership and is much more successful in many fields of work But not

in all of course

The leadership style I use to follow is Supportive leadership because

according to me the followers are as important as task The goals can only be achieve

with the help of followers if followers are facing any problem either in their personal

life or under organization roof the affection of that problem can be clearly measured

from their task results Moreover I use self-made theory in my leadership which is

Get addict an achieve according to this a person can achieve anything but the

conditions is that the person must be addicted to it If followers are facing any

grievances they canrsquot be addicted towards achievement Supportive leader in my way

does not only mean handling grievances of followers but I call myself supportive

leader because I plan my tactics towards achieving a goal according to the followers

ability and skills moreover according to their willingness and motivation towards

work Supportive leadership is It leads people It doesnt drive them It involves

them It doesnt coerce them It never loses sight of the most important principle

governing any project involving human beings namely that people are more

important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive

leadership is working along with followers guiding them helping them instead of

working ahead of them Human beings are most important aspect of this type of

leadership According to me this leadership can be done effectively if leaders treat

followers as one who work with him rather work for him Being the basket ball

captain for two consecutive years I applied my leadership style and maintained a

team

23

Supportive leadership is a reference to a particular leadership style for

business As management styles became more complex in the 1970s and 1980s

theories began to grow up Businesses started looking not only at the techniques of

management but at the different types of leaders found in business and what

categories those leaders fell into By the 1990s concepts such as supportive

leadership had become widely accepted Supportive leadership is a naturally organic

and emotionally sensitive style like other styles it is especially useful in certain

circumstances but the company must adopt a culture that encourages such styles for

them to be effective

In supportive leadership the manager is not so interested in giving orders and

managing every detail as in giving employees the tools they need to work

themselves While delegation is a vital part of supportive leadership managers do

not simply assign tasks and then receive the results Instead they work through the

tasks with employees to improve skills and talent until the manager does not need to

worry about a task being done correctly and the employee is fully empowered in a

particular area

27 PARTICIPATIVE LEADERSHIP STYLE

Lewinrsquos study found that participative leadership also known as democratic

leadership is generally the most effective leadership style Democratic leaders offer

guidance to group members but they also participate in the group and allow input

from other group members In Lewinrsquos study children in this group were less

productive than the members of the authoritarian group but their contributions were

of a much higher quality

Participative leadership is a style of leadership that involves all members of a

team in identifying essential goals and developing procedures or strategies to reach

those goals From this perspective this leadership style can be seen as a leadership

style that relies heavily on the leader functioning as a facilitator rather than simply

24

issuing orders or making assignments This type of involved leadership style can be

utilized in business settings volunteer organizations and even in the function of the

home

Participative leaders encourage group members to participate but retain the

final say over the decision-making process Group members feel engaged in the

process and are more motivated and creative

One of the main benefits of participative leadership is that the process allows

for the development of additional leaders who can serve the organization at a later

date Because leaders who favor this style encourage active involvement on the part

of everyone on the team people often are able to express their creativity and

demonstrate abilities and talents that would not be made apparent otherwise The

discovery of these hidden assets help to benefit the work of the current team but also

alerts the organization to people within the team who should be provided with

opportunities to further develop some skill or ability for future use

One potential disadvantage of participate leadership is the time factor This

leadership style does often involve the need for more time before action is taken

This is only natural since the very nature of this leadership style means allowing

input from every member of the team However the extra time necessary for this

process often leads to decisions that ultimately benefit everyone to a greater degree

than faster decisions that are more limited in scope

Participative leadership also expands the range of possibilities for the team

When leadership styles that essentially leave all the direction and decision making in

the hands of one individual it is much more difficult to see a given approach from

several different angles When the leadership style encourages others to be involved

in the decision making process a given course of action can be approached from a

variety of perceptions This can often point out strengths or weaknesses to the

approach that would have gone unobserved and thus unresolved without this type of

participatory brainstorming and decision making

Effective participative leadership allows the talents and skills of all the team

members to be utilized in arriving at decisions and taking courses of action While

the team leader is usually still responsible for making the final decision this sharing

of functions within the team provide the perfect environment for everyone to provide

input that has the potential to make that final decision more well-rounded and

ultimately profitable for the company as a whole

25

28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE

Management which sets challenging goals assists in training emphasizes

improvement and expects the highest levels of performance

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

Achievement-oriented leaders always learn They always take risk They

never gamble (There is a difference) They always teach and mentor others They

understand that failure to adapt and change means death and destruction on a

competitive battlefield Either products are always changing or consumers are

changing so businesses must adapt or dieAchievement -oriented leaders put the

right people on the bus and go to great lengths to keep them there They never

change the deal with their employees (except to make it sweeter) They share

success They set stretch goals and achieve them It is fascinating to watch those

leaders work with their teams They are unstoppable

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

26

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION

There are a number of different styles of leadership and management that are

based on different theories The individuals style will be use based on a combination

of their beliefs values and preferences as well as the organizational culture and

norms which will encourage some styles and discourage others

Idealized influence describes managers who are exemplary role models for

associates Managers with idealized influence can be trusted and respected by

associates to make good decisions for the organization Intellectual Stimulation

describes managers who encourage innovation and creativity through challenging the

normal beliefs or views of a group Managers with intellectual stimulation promote

critical thinking and problem solving to make improvement of organization

performance

Inspirational motivation describes managers who motivate associates to

commit to the vision of the organization Managers with inspirational motivation

encourage team spirit to reach goals of increased revenue and market growth for the

organization Individual consideration describes managers who act as coaches and

advisors to the associates Managers with individual consideration encourage

associates to reach goals that help both the associates and the organization

27

CHAPTER 3

METHODOLOGY

31 RESEARCH DESIGN

A research design encompasses the methodology and procedures employed to

conduct scientific research The design of a study defines the study type (descriptive

correlational semi-experimental experimental review meta-analytic) and sub-type

(eg descriptive-longitudinal case study) research question hypotheses

independent and dependent variables experimental design and if applicable data

collection methods and a statistical analysis plan

The research design is also the framework for conducting the marketing

research project that clarified the necessary procedure in order to obtain the

information needed to solve all the marketing problem

In order to collect as much data as possible a combination of descriptive and

analytical research designs based on result from the questionnaire observation and

interview were used by the researcher to analyses the influence of leader on

competitive market concept of motivation in organization and the ways that human

performances on a job can be link with ability and motivation in Apple Inc

The method has been used is to distribute the questionnaire throughout the

staff in order to collect a better result The reason for choosing this method is

28

because this is the most effectives way to study the relationship between leadership

style and motivational level The raw data was analyze according to the research

objectives

32 POPULATION AND SAMPLING TECHNIQUE

The population of this study are all the staff from Apple Inc The population

chosen consider those who have had experiences working in such a high

technological company like Apple Inc The Sampling technique used in this research

was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the

south of Ireland

Figure 31 Required Sample Size

29

CHAPTER 4

RESEARCH FINDING

A questionnaire is a means of eliciting the feelings beliefs experiences

perceptions or attitudes of some sample of individuals As a data collecting

instrument it could be structured or unstructured

The questionnaire is most frequently a very concise preplanned set of

questions designed to yield specific information to meet a particular need for

research information about a pertinent topic The research information is attained

from respondents normally from a related interest area The dictionary definition

gives a clearer definition A questionnaire is a written or printed form used in

gathering information on some subject or subjects consisting of a list of questions to

be submitted to one or more persons

The method of questionnaire have some advantages of in Economy - Expense

and time involved in training interviewers and sending them to interview are reduced

by using questionnaires Uniformity of questions - Each respondent receives the

same set of questions phrased in exactly the same way Questionnaires may

therefore yield data more comparable than information obtained through an

interview Standardization - If the questions are highly structured and the conditions

under which they are answered are controlled then the questionnaire could become

standardized The disadvantages of questionnaire are respondentrsquos motivation is

difficult to assess affecting the validity of response

30

41 RESPONSE RATE

The laminated random sampling technique was used and a total of 100

samples size were selected out of 100 populations 100 questionnaires were received

that is representing 90 of response rate The sample size was reasonable and

beyond the target that we set early and exceed our expectation This is to allow

further analysis that was surpass the demand

42 DESCRIPTIVE DEMOGRAPHIC PROFILE

The demographic profile is in Table 41 The distribution of respondents

includes 65 male and 35 female The age of respondents was from below 30

years 35 45 between 30 to 40 years 20 between 40 to 50 years While for

years of experience 30 out of the 50 respondents that we carried out for

questionnaire have less than 5 years of experience 30 between 6 to 10 years 28

between 11 to 15 years and 12 have more than 16 years of experience

For the level of education 45 stand for those who have SPMMCEOthers 30 of

the respondents have STPMHSEDIPLOMA 18 of the respondents have degree

and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of

them are single 38 of the respondents are married and only 20 of them are

widowed

Demographic

Items

Frequency Percentage ()

Gender

Male 65 65

Female 35 35

31

Age

lt30 35 35

31-40 45 45

41-50 20 20

Length of Service

lt5 30 30

6-10 30 30

10-15 28 28

gt16 12 12

Education

SPMMCE 45 45

STPMHSE

DIPLOMA

30 30

Degree 18 18

Masterrsquos Degree 7 7

Status

Single 42 42

Married 38 38

Widowed 20 20

Table 41 Demographic Profile

43 DESCRIPTIVE ANALYSIS

32

Design of minimum maximum mean and standard deviation of each item

can be refer rend to the table 42 below Based on the table it reveals that the

minimum value for the directive leadership style is 1 and maximum is 5 In term of

mean and standard deviation of the directive leadership style are 257 413 1144

and 1336 respectively

For supportive leadership style the minimum mean will be 334 and the

highest are 444 For standard deviation is 0991 and 1386 respectively

For minimum value for participative leadership style will be 1 and the

maximum is 5 in addition to that the mean and standard deviation of the variable is

between 367 to 444 and 367 and 1040 and 1264 respectively

The achievement oriented leadership style the mean and standard deviation

of the variable is between 349 to 413 and 1021 to 1165

For motivation achievement based on individual perception the minimum

values of variable range from 1 to 2 and the maximum variable is 5 Mean and

standard deviation of the variable is between 253 to 459 and 0906 to 1335

Variableconstruct Mean Std Deviation

Directive 358 1145

1 He has the final word in the office

matters

373 1336

2 He emphasizes that all rules and

regulations

257 1144

3 He give clear explanations of what is

expected of other

365 1224

4 He give subordinates explicit

instructions for how to do their work

413 1246

5 He show interest in subordinatesrsquo

personal concerns

382 1306

Supportive 383 1190

1 He often mingle with the staff 373 1386

2 He often spent time as necessary to 444 0991

33

hear complaint from staff

3 Providing guidance without pressure

is the

key to being a good leader

362 1259

4 As a rule leaders should allow

subordinates

to appraise their own work

334 1072

5 Leaders should give subordinates

complete

freedom to solve problems on their own

401 1240

Participative 408 1110

1 He is very responsive and easy to be

invited to discuss

367 1264

2 He easily understood 413 1105

3 When things go wrong and he need to

create a strategy to keep a project or process

running on schedule he call a meeting to get his

employees advice

433 1046

4 To get information out He send it by

email memos or voice mail very rarely is a

meeting called His employees are then

expected to act upon the information

384 1040

5 He want to create an environment

where the employees take ownership of the

project I allow them to participate in the

decision making process

444 1096

Achievement Oriented 387 1103

1 He determines the duties of staff 391 1113

2 He describes the conditions and tasks

and clearly what is expected

349 1021

3 He explain the level of performance 382 1165

34

that is expected of subordinates

4 He give vague explanations of what is

expected of subordinates on the job

413 1107

5 He consistently set challenging goals

for subordinates to attain

401 1110

Motivation Level 345 1178

1 1 I feel annoyed when thinking about

the things I would like to do new work

459 0906

2 I am ambitious in my career 288 1233

3 I am energized when

people count on me for ideas

439 0947

4 When involved in group projects my

team membersrsquo problems are my problems

301 1211

5 I find pleasure in recognizing and

celebrating the accomplishments of others

290 1125

6 As a practice I ask people

challenging questions when we are working on

projects together

301 1211

7 I take delight in complimenting

people I work with when progress is made

411 1190

8 I find it easy to be the cheerleader for

others when times are good and when times are

bad

382 1179

9 Team accomplishment is more

important to me than my own personal

accomplishments

321 1327

10 When involved in group projects I

am inclined to let my ideas be known

253 1335

Table 42 leadership style

35

44 RELIABILITY ANALYSIS

According to Hinton (2004) recommended four cut-off points for steadiness

which includes outstanding reliability (090 and above) high reliability (070 ndash 090)

moderate reliability (050 ndash 070) and low reliability (050 and below)

000 050 Low Reliability

050 070 Moderate Reliability

070 090 High Reliability

090 100 Outstanding

Reliability

Table 43 Reliability Analysis

Based on table 43 there are five constructs directive supportive

participative achievement-oriented and motivation level shown Cronbachrsquos Alpha

values of 0865 0914 0970 0974 and 0883 respectively None of constructs

confirm low reliability The high Cronbachrsquos Alpa values for all establish contain

that they are inwardly uniform That means all element of each establishes are

measuring the identical content creation In the nutshell the higher the Cronbachrsquos

Alpha value of a construct the higher the reliability is of measuring the same

construct

Const

ructs

Sample

Size(n)

No

of Items

Cronbachrsquos

Alpha (a)

Type

Direc 100 5 0865 High Reliability

36

tive

Supp

ortive

100 5 0914 Outstanding

Reliability

Partic

ipative

100 5 0970 Outstanding

Reliability

Achi

evement

100 5 0974 Outstanding

Reliability

Level

of Staff

Motivation

100 10 0883 Outstanding

Reliability

Table 44 Reliability Test

45 CORRELATION MATRIX

Correlation analysis was used to conclude and decide relationships between

two variables measured Toward this end Pearson correlation test was used to

diagnose whether leadership styles and motivation level are relevant to each other

Table 44 presents the correlation matrix results

Table 44 shows the relation of independent variables with motivation level

For finding the relation significant level plt 005 and plt 001were chosen

The value of correlation coefficient r for directive leadership style is 0356

with plt 005 which show a moderate relationship with the level of staff motivation

It is found that the value of correlation coefficient r for supportive leadership

style is 0369 with plt 001 show a strong relationship with the level of staff

motivation

Participative leadership style carry correlation coefficient value r of 035 2

with plt 005 which show a moderate relationship with the level of staff motivation

For achievement oriented leadership style the coefficient valuer is 0430

with plt 001 which show a strong relationship with the level of staff motivation

37

Correlation is significant at the 001 level (1-tailed)

Correlation is significant at the 005 level (1-tailed)

Constructs Directive Supportive Participative Achievement Motivation

() () () ()

Directive 1 0691 0717 0799 0356

0000 0000 0000 0012

() () ()

Supportive 1 0877 0676 0369

0000 0000 0009

() ()

Participative 1 0736 0352

0000 0012

()

Achievemen

t

1 0430

0022

Motivation 1

Table 45 Correlation between leadership styles and the level of staff

motivation

46 REGRESSION ANALYSIS

In this study multiple regression analysis was applied Each variable from

factor scores were used in the analysis Table 45 shows the results of multiple

regression analysis of the research The findings showed that leadership styles were

not significant and negatively correlate with level of motivation of staff The R2 =

38

0184 indicates that 1840 of the variance in variable level of motivation of the

staff (dependent variable) can be explained by leadership styles

Beta coefficient the achievement oriented has the highest B β =0225

followed by supportive leadership style β = 0111 directive β =0024 and the lowest

is participative leadership style is β = - 0003That means one unit increase in

directive leadership style will lead to 0024 increase in the level of motivation for

supportive leadership style one unit increase will lead to 00111 increase in the level

of motivation one unit increase in participative will lead to -0003 change in the

level of motivation of staff and one unit increase in achievement oriented will lead

to 0225 increase to the level of motivation of staff The findings explain that the

components of the leadership styles do not explain the level of motivation of the

staff

Instruction

R2=0184

Adjusted R2=0103 F= 2499 p lt 005

Dependent Variable Level of staff Motivation

Unstandardised

Coefficients

Standardise

d

Coefficient

Model B Std Error Beta t Sig

(Constant) 2268 0446 5430 0000

Total Score Directive 0024 0186 0031 0144 0984

Total Score Supportive 0101 0177 0161 0691 0585

Total Score Participative -0003 0191 -0055 -0020 1082

Total Score Achievement 0225 0170 0312 1456 0210

39

Table 46 Multiple Regression Analysis (n=50)

40

Chapter 5

CONCLUSION AND RECOMMENDATION

51 INTRODUCTION

This chapter target to discuss the outcome shown in the previous chapters by

setting against them with those finding principles and earlier investigation in the

common field Moreover the investigationrsquos confines and recommendations for the

future research and practice are shown in this chapter

52 DISCUSSION OF FINDING

The objectives of this investigation were to determine the relationship

between leadership style and motivation level It is a study of Apple Incorporation

The outcome of this investigation gives that the leadership styles are supported to the

level of staff motivation The independents variables had correlation with the level of

the staff motivation that is illustrated in Table 42 in the preceding chapter

Based on the analysis of the research (Sample the leadership styles of the

manager of the Apple Incorporation) is significant with the leadership style which

has been practiced by Chief Executive Officer of Apple Incorporation in the District

41

of Johor Bahru Johor James Liow 1992) Analysis from the research found that the

most dominant leadership is achievement oriented followed by supportive directive

participative and achievement oriented

In discussing the results the researchers prefer to discuss each hypothesis

separately in order to get an accurate and complete perceptive of the relationship

between leadership style and motivation level

The results revealed that the respondents perceived the all four leadership

styles of the manager have relation with their level of motivation towards their jobs

Furthermore the results revealed that there is significant relationship between

leadership style and motivation level

What is remarkable here is that this findings correlates strongly with the

arguments that say that relationship between leadership style and motivation level

can be both influential and no influential with staffrsquos motivation and his or her

leadership styles depends on his or her choice of the style that suits the situation or

the company

For example the researchers of University Malaya claimed that the

leadership styles of leader had relationship with staffrsquos motivation but depending on

their jobs according to the job description and the organizational chart that informs

employees what when and how tasks should be done

53 LIMITATION OF STUDY

One of the limitations in research includes lack of adequate information on a

particular subject Research equipments are very hard or expensive to acquire leading

to formulation mere assumptions Another hindrance is poor or inaccessibility to the

region of study

Some of the limitations of doing a research include access of information

availability of enough resources and time management The availability of experts in

42

editing and guidance may also be minimal where support from friends or

organisation may not be enough

The limitations of the study are those characteristics of design or

methodology that impacted or influenced the application or interpretation of the

results of your study They are the constraints on generalizability and utility of

findings that are the result of the ways in which you chose to design the study andor

the method used to establish internal and external validity

Another limitation related to building the evidence about ldquosurvival of

consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin

spiritrdquo Not knowing all of your extended family members limits your ability to

verify statements communicated by the Medium When information related to a

discarnate is not verified this result could be related to the sitterrsquos limitations but it

may also be related to the Medium These challenges however highlight the

limitations of spirit communication and in general further highlights the complexity

of studying the ldquoA study of Apple Incorporationrdquo

Limitations in research methods vary depending on the type of method used

and how it was conducted They include language barriers you might want to do a

research on something that is in a language which you do not understand and the

production of a translator is not available You might also be short of the research

materials and others are not immediately available among others

Limitations are influences that the researcher cannot control They are the

shortcomings conditions or influences that cannot be controlled by the researcher

that place restrictions on your methodology and conclusions Any limitations that

might influence the results should be mentioned

54 SUGGESTIONS FOR FUTURE RESEARCH

From this research the researcher recommends a several means that could be

taken to improve staffrsquos motivation by concentrating on leadership styles

43

According to Marketing minds (2012) Apple Inc uses the Apple brand to

compete across several highly competitive markets including the personal computer

industry with its Macintosh line of computerslaptops and related software the

consumer electronics industry with products such as the iPod digital music

distribution through iTunes Music Store the smart phone market with the Apple

iPhone magazine book games and applications publishing via the AppsStore for

iPhone and the iPad tablet computing device and movie and TV content distribution

with Apple TV The company is also establishing a very strong marketing presence

relative to the rival (Google) in the advertising market via its business Apps and iAd

network Steve Jobs the co-Founder of Apple described the company as being a

mobile devices company largest in the world as their revenues are bigger than

Nokia Samsung or Sonys mobile devices business

The story started two months ago when Google released its first smart phone

This new smart phone made by a Taiwanese company called HTC and the phone

called Nexus One After three weeks Apple Company said is going to sue the

manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC

The company which has been releasing iPhone since 2007 believes that HTC

illegally used 20 patents of Apple These patents are related to user interface

architecture and hardware of iPhone Apple Company filed a lawsuit in US District

Court in Delaware and an objection presented to the International Trade Commission

in USA too

In response to these accusations made by Apple Company against HTC

company The HTC denied Applersquos allegations and declared to fight the suit In other

response HTC said it has been making phones for a far longer time than Apple

including a touch screen device called the XDA that predates the iPhone by about 5

years

Implications

The implications here appear to be that HTCrsquos technological primary somehow goes

against Applersquos claims that the company violated 20 of its patents And while itrsquos

certainly possible that that might be the case itrsquos hard to accept that argument

without a list of patents to back it up

Patents

44

Here some of the patents that Apple Company accusing HTC Company used them

for its new Nexus phone manufactured for Google They are Multi-touch Screen

Multifinger gestures device integration and multitasking accelerometer patents

What is Android Android is a software installed in the mobile devices that includes

an operating system middleware and key applications The Android SDK provides

the tools and APIs necessary to begin developing applications on the Android

platform using the Java programming language

Terminology

Today in the market consumer have a lot of options for every product

whether it be an IT product or Home PCs or consumer durables or a FMCG product

This study may be helpful for company to know about the factors affecting the

consumer behavior and patterns of the consumer It may also be helpful to know the

specific requirement of customer so that the customer can be easily satisfied

Moreover this study helps to know the buying habits and patterns of customer The

study will help the company to understand the relationship that a consumer have with

their Apple product It will help to ascertain the reason which makes the undisputed

leader in almost every segment in which they operate

All Apple Professional Development facilitators are educators themselves

That gives them a unique view they know whatrsquos important in the classroom so they

can ensure that you learn about your Apple products and how they can best serve you

and your students We have created workshops in the following categories

These curriculum-focused workshops help teachers apply their skills with

Apple products to specific areas and disciplines to produce effective personal

learning for their students

Focused on technology skills these foundational workshops help teachers

become confident and comfortable integrating Apple products into their teaching

strategies

These workshops for school leaders and Education decision-makers focus on

issues important to success such as visioning and planning

Our research investigated the role of social norms in an extended theory of

planned behavior (TPB) in the explanation of prostatecolorectal cancer screening

(CS) intention and the prediction of CS uptake among men

45

Apple is well known for giving its customers things that they need but didnt

know they needed until the product shipped In that spirit Apple is in a unique

position to make further gains with that philosophy especially as other companies

pull back reduce RampD or get out of some markets completely

I written before about how Apples financial position gives it a unique

competitive advantage over the competition That discussion pointed to how Apple

can pay cash for components get to the front of supplier delivery schedules then

through volume drive prices down putting extreme price pressure on the

competition while they develop the next generation with RampD dollars

Even as Apple does this they are mindful of their brand Selling cheap

products doesnt sit well with Apple and they definitely dont want to undercut or

cannibalize other product lines

So if one asks the question about what Apple can deliver in a time when

customers are watching every penny its silly to envision a cheaper stripped down

version of a product thats already doing well Instead as Apple ponders how to

deliver new products to cost conscious customers the company tends to think about

holes in the market that can be exploited with their technology -- but which dont

undercut current products

There are other considerations as well For example the iPod touch doesnt

have a camera or an FM radio Other than the CPU it doesnt radiate and can

therefore be used in corporate or government environments that would otherwise

forbid a device that could be a security concern Our fantasies often neglect to

consider such things Because people expect to use their iPhone anywhere that

device has a different set of design constraints

Availability of multi-modal logistics services has been introduced and

occupational safety and health management system elaborated The DTPB can

provide a useful framework for evaluating interventions to increase logisticians

motivations to safety performance The overriding aim of this study was to design

and pilot test a questionnaire for subsequent use in a large-scale survey This study

describes the early stages of a research questionnaire development and a pilot study

The main results of this pilot study that the questionnaire proved to be reliable and

the analysis although preliminary provided strong support for the predictive power

of the DTPB The evaluation led to minor changes in the questionnaire Currently

46

the relevant literature surrounding the DTPB reveals a lack of research that utilizes

empirically validated theories in the field of logistics safety There is therefore a need

to consider more practical issues that emerge when applying the theory As is often

the case with the DTPB questionnaire the participants thought the questionnaire was

rather long This is important given that lengthy questionnaires can impact on data

quality through reduced completion rates due to factors such as lowered participant

motivation The length of the questionnaire could be accommodated thereby

encouraging participation Another comment levied at the DTPB questionnaire is that

it appears rather repetitive Indeed responses received in the present context included

wersquove answered that already Alternatively it may be better to group the outcomes

and behavioural belief statements and address the issue of similarity

Although the key purpose of this study was to develop and pilot a

questionnaire and not to generalize its findings it is of interest to note that the

occupational doctors advice has significant relationship to safety performance One

possible reason is that occupational safety and health information is not easily

available thereby increasing the reliance of the workers on the occupational doctors

advice This finding together with the significant influence of peer culture within the

DTPB framework would seem to strengthen the view that increasing exposure of

logisticians to occupational safety and health may encourage more positive

subjective norms and implies that contact with occupational doctors may encourage

the logisticians to work safely

Deeper interpretation suggests that peers causal attributions regarding safety

performance in their workplace may exert a comparatively strong influence over

logisticians991257 safety It also adds weight to the suggestion that occupational safety

and health training should form part of the logistics company991257s annual training plan

and as such supports the view that occupational safety and health intervention

programmes are required

He findings from questionnaire pilot test seem to corroborate previous

research by suggesting that subjective norms is a key issue to be addressed in any

occupational safety and programme as is the case of the logistics sector The result is

in line with the results reported by Hamilton and White Paris and Van den Broucke

and Fogarty and Shaw who found subjective norms to be important in affecting

adoption of a system As such it would seem that efforts should be made to enhance

knowledge and in particular to highlight the benefits of safety performance for both

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

REFERENCES

Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 6: Thesis Leadership of Apple

iv

perceived by a group of random consumers The thesis is conducted by the means of

a quantitative analysis from a hermeneutic perspective and is based on selected

communicated material from Apple My starting point is in the two advertising

campaigns ldquoThink Differentrdquo and ldquoWhy Yoursquoll Love a Macrdquo and two statements

from former Chief Executive Officer (CEO) John Sculley and existing CEO Steve

Jobs Furthermore I made a personal consumer study in 20 shape of a questionnaire

Therefore since the competition in the technology industry is increasing A study on

using marketing strategy of branding in Apple will help the company in staying at

the top of consumers mind to cope up with the changes to gain competitive edge to

attain goals set by the company to make improvements for the future related to

products its pricing strategy communications used to promote and the placement of

the product Therefore it will help us to evaluate whether branding will affect Apple

Incs success rate or notFinally I have investigate the relationship between

Leadership Style and Motivation level All of the results that I obtain are clearly

stated in the thesis below

v

TABLE OF CONTENTS

CHAPTER TITLE PAGE

DECLARATIONii

ABSTRACTSiii

Table of Contentsv

LIST OF TABLESvii

LIST OF FIGURESviii

1 INTRODUCTION1

11

Background 1

12 Problem statement8

13 Significant of the Study10

2 LITERATURE REVIEW14

21 Definition and motivation theory14

22 Definition concept and Leadership Theory16

23 Path Goal Theory17

24 Need for Achievement Theory20

25 Directive Leadership Style21

26 Supportive Leadership Style22

27 Participative Leadership Style23

28 Achievement Oriented Leadership Style25

29 Relationship between Leadership Styles and Motivation26

3 METHODOLOGY27

31 Research Design27

vi

32 Population and Sampling Technique28

4 RESEARCH FINDING29

41 Response Rate30

42 Descriptive Demographic Profile30

43 Descriptive Analysis31

44 Reliability Analysis35

45 Correlation Matrix36

46 Regression Analysis37

5 CONCLUSION AND RECOMMENDATION40

51 Introduction40

52 Discussion of Finding40

53 Limitation of Study41

54 Suggestions for Future Research42

55 Conclusion47

6 REFERENCES48

Appendices 51

vii

LIST OF TABLES

TABLE NO TITLE PAGE

41 Demographic Profile

30

42 Leadership style

32

43 Reliability Analysis 35

44 Reliability Test 35

45 Correlation between leadership styles and the level of staff motivation 37

46 Multiple Regression Analysis 38

viii

LIST OF FIGURES

FIGURE NO TITLE PAGE

31 Required Sample Size

1

1

CHAPTER 1

INTRODUCTION

11 BACKGROUND

Its ironic that when you ask leadersmdasheven good onesmdashwhat constitutes

leadership you often get vague disparate and vapid responses Youd think that of

all people this population would offer crisp and concrete definitions of their own

crucial work Instead you get references to energizing visioning pathfinding

modeling and a dozen other tangents of real leadershipmdashbut almost no reference to

the central task of leaders influencing

This is especially disconcerting in an era where Fortune 500 companies are

crumbling under the weight of financial strain and once powerful and confident

leaders are crawling to Washington begging for bailouts The vast majority of todays

crises are the natural consequence of ineffective or misdirected influence Either

leaders have been incapable of influencing their employees to create value for

customers (eg the US auto industry) or theyve exerted influence that has driven

2

employees to unconscionable behavior bringing the global economy to its knees (ie

the financial sector) Today more than ever we ought to see clearly that leadership

isnt a combination of fuzzy concepts and proclivities Leaders are responsible for

intelligently and ethically influencing behavior in a way that creates value

Fortunately not all leaders are missing the mark I recently met one of the

few leaders who in my experience has a concrete expression of leadership on the tip

of his tongue Tim Tassopoulos chief operating officer of Chik-fil-A says it this

way Leadership is intentional influence

I couldnt agree more For 20 years my colleagues and I have worked with

leaders to help them increase their capacity for influencing change But it came as a

surprise to us that prior to helping them learn how to influence we had to draw their

attention to it as their core work

Tim on the other hand understands that it all comes down to whether one of

his 50000 front-line associates with a few discretionary minutes decides to lean

against a wall or walk out to the dining area and clean tables Tims success or failure

as a leader does not come down to whether he is charismatic visionary or

inspirational It comes down to whether at the end of the day people behave in ways

that improve results Period

With that said the second biggest problem leaders face is that few of them

have any systematic way of even thinking aboutmdashmuch less practicingmdashinfluence

Oh we complain about it a lot All leaders can point to dysfunctional political

unproductive behaviors in their organizations For example

Fiefdoms Most leaders complain that people in their companies put the

interests of their department over the interests of the company In one Fortune 500

company the training department encouraged a vendor to sue another division of the

company to prevent that division from cutting separate deals with the vendor which

would have threatened the training departments monopoly

Compliance In US hospitals 2 million patients will be infected this year by

the very caregivers who are trying to heal them An enormous percentage of these

infections could be avoided if leaders could just find a way to influence people to

wash their hands consistently Compliance rates today hover somewhere between

30 and 50

Silence More than 90 of respondents in a recent study we conducted at

VitalSmarts reported they are currently working on a cross-functional initiative that

3

they are certain will fail Our research showed that the primary cause of these failures

is silence People see lots of problems in their initiatives but they work in

organizations where its not OK to speak up about them Our study found that this

pattern of problem behavior is a root cause of more than 85 of project failures

Given that few leaders can even define leadership its no surprise that their

performance is mediocre at best We recently studied the successes and failures of

more than 1000 leaders from 50 global companies to influence strategically critical

behavior change in their companies We were stunned to discover that fewer than 1

in 20 had any evidence of success in spite of their belief that change was crucial As

we combed through the data some key insights emerged that help us understand why

so few leaders either grasp or exert influence well

Leaders confuse talking with influencing Many leaders think influence

consists of little more than talking people into doing things Its no wonder most

influence efforts start with PowerPoint presentations But profound persistent and

overwhelming problems demand more than verbal persuasion Anyone whos ever

tried to talk a smoker into quitting knows theres a lot more to behavior change than

words

Leaders make the same mistake when they publish platitudes in the form of

Mission and Values statements give a few speeches on why these values are crucial

and then assume their job is done

Leaders believe in silver bullets When leaders actually attempt to influence

new behavior its common for them to look for quick fixesmdashto fall into the trap of

thinking that deeply ingrained bad habits can be changed with a single technique

The failure mode is to rely on any single approach

Some host star-studded retreats Others hand out inspiring posters and color-

changing mugs and think people will line up for change Still others believe its all

about incentives and so they tinker with the performance-management system or tie

new behaviors to executive bonuses The research shows that when leaders rely on

just one simple source of influence to drive change they almost always fail

In the future Ill use this column to share what weve learned from leaders

who dont suffer in ignorance about influence Over the past 20 years my colleagues

and I have sought out and studied a different kind of leader Weve tried to find those

who had remarkable abilities to influence changemdashrapidly profoundly and

sustainably

4

Weve studied up close the methods used by one remarkable influencer who

mdashwith no formal authoritymdashhas changed behavior in thousands of US hospitals

Weve looked first hand at one influencer who has saved 5 million lives from AIDS

mdashsimply by influencing behavior change in a country of 60 million people We

worked with a corporate chief who within 12 months influenced deeply entrenched

habits in employees with an average of 26 years tenure

What weve learned is that when you know what youre doing change can

happen relatively quickly And it all starts with gaining greater clarity about what

leadership really means then finding a way of thinking about the fundamental

principles of influence

Leaders lack a theory of influence Very few leaders can even answer the

question How do you change the behavior of a large group of people And yet

this is what theyre ultimately paid to do It isnt just about making a decision its

about getting people aligned to execute the decision And this means influence

Imagine discovering just as the anesthesia is taking effect that your heart surgeonmdash

the one hovering over your chest with a scalpelmdashis working off a gut hunch about

how to conduct a bypass Unless leaders become articulate about a repeatable and

effective way of influencing profound rapid and sustainable behavior changemdash

theyll continue to rack up predictably high failure rates at leading change

Leaders act as if its not their job to address entrenched habits Most leaders put a

great deal of time into crafting strategy selecting winning products and engaging

with analysts shareholders and major customers But few realize the success or

failure of their grand schemes lies in influencing the behavior of the hundreds or

thousands of people who will have to execute the big ideasmdashtheir employees

By contrast the most influential leadersmdashthe 5 who succeed consistently at

influencing profound and essential behavior changemdashspend as much as half of their

time thinking about and actively influencing the behaviors they know will lead to top

performance The 95 who dither and fail tend to delegate what they dismiss as

change management to others most often leaders in human resourcesmdashwho often

lack the credibility to influence real change The average leader spends little if any

of his or her time on active efforts to create behavior change Consequently nothing

changes

Performance is a function of the three factors acting together Ability has to

do with whether a person can do a task Motivation is a measure of whether a person

5

wants to do it Opportunity is about accessibility a person canrsquot do a task if she is not

given a chance or if she is denied access to necessary resources or amenities

This framework ndash looking at human performance as being influenced by

multiple factors ndash reflects the difficult and variable nature of our work today All of

these factors must be supported by the work environment in order for peoplersquos best

work to occur So how can the workplace help

According to Judith Heerwagen a former scientist with the Pacific Northwest

National Laboratory who is now a program expert with the General Services

Administration productivity and the workplace are related in these ways

In this section we discuss what motivation is and why it is important and

how motivation affects behaviour human relations and performance Motivation is

defined as ldquothe intention of achieving a goal leading to goal directed behaviour

When we refer to someone as being motivated we mean that the person is trying

hard to accomplish a certain task Motivation is clearly important for someone to

perform well However motivation alone is not sufficient

Ability is having the skills and knowledge required to perform the job is also

important and is sometimes the key determinant of effectiveness Finally

environmental factors having the resources information and support one needs to

perform well are also critical to determine performance

ldquoA building can affect opportunity by providing equitable access to

conditions that reduce health and safety risks equitable access to amenities and

compensatory design options where inequities exist and are difficult to eliminate

entirelyrdquo

ldquoA building can positively affect ability by providing comfortable ambient

conditions by enabling individual control and adjustment of conditions and by

reducing health and safety risks Negative impacts on ability to do work are

associated with conditions that are uncomfortable distracting hazardous or noxious

ldquoA building can positively affect motivation by providing conditions that

promote positive affective functioning psychological engagement and personal

control Moods create the lsquoaffective contextrsquo for thought processes and behaviors and

are directly tied to motivation

Motivation is the internal process leading to behavior to satisfy needs

6

Have you ever wondered why people do the things they do The primary

reason people do what they do is to meet their needs or wants The process people go

through to meet their needs is

Need rarrMotive rarrBehaviour rarrSatisfaction or Dissatisfaction

What makes employees willing to ldquogo the extra milerdquo to provide excellent

service market a companyrsquos products effectively or achieve the goals set for them

Answering questions like this is of utmost importance to understand and manage the

work behaviour of our peers subordinates and even supervisors As with many

questions involving human beings the answers are anything but simple Instead

there are several theories explaining the concept of motivation

Performance = motivation x ability x environment

According to this equation motivation ability and environment are the major

influences over employee performance Performance is a function of motivation

ability and the environment in which you work Zappos seems to be creating an

environment that encourages motivation and builds inclusiveness The company

delivers above and beyond basic workplace needs and addresses the self-

actualization needs that most individuals desire from their work experience CEO

Tony Hsieh believes that the secret to customer loyalty is to make a corporate culture

of caring a priority This is reflected in the companyrsquos 10 core values and its

emphasis on building a team and a family During the interview process applicants

are asked questions relating to the companyrsquos values such as gauging their own

weirdness open-mindedness and sense of family Although the offer to be paid to

quit during the training process has increased from its original number of $400 only

1 of trainees take the offer Work is structured differently at Zappos as well For

example there is no limit to the time customer service representatives spend on a

phone call and they are encouraged to make personal connections with the

individuals on the other rather than try to get rid of them

Although Zappos pays its employees well and offers attractive benefits such

as employees receiving full health-care coverage and a compressed workweek the

desire to work at Zappos seems to go beyond that As Hsieh would say happiness is

the driving force behind almost any action an individual takes Whether your goals

are for achievement affiliation or simply to find an enjoyable environment in which

to work Zappos strives to address these needs

7

Although Zappos has over 1300 employees the company has been able to

maintain a relatively flat organizational structure and prides itself on its extreme

transparency In an exceptionally detailed and lengthy letter to employees Hsieh

spelled out what the new partnership with Amazon would mean for the company

what would change and more important what would remain the same As a result of

this type of company structure individuals have more freedom which can lead to

greater satisfaction

The topic of motivation plays a central role in the field of management as it

is one of the most popular management topics Motivation derives from the Latin

word for movement and it has been widely acknowledged as a critical determinant

of our behavior Motivation affects how and to what extent we utilize our skills and

abilities Unmotivated employees are less willing to be cooperative and supportive

and they may decrease work effort time on the job productivity and performance

Thus we need to motivate employees to boost productivity Jeff Taylor founder of

Monstercom said that to be successful you have to be able to motivate others To

this end researchers are studying the factors that energize direct and sustain work-

related behavior and you will learn about their motivation theories in this chapter

Despite their difficulties because they canrsquot simply buy motivation

organizations are designing incentive systems to motivate employees Self-

motivation is one of the most important skills companies look for when hiring Thus

your ability to motivate yourself and others is critical to your career success and the

goal of this chapter is to increase your ability to do so

Based on the expiratory study done by most of the staff they consented with

the statement that the level of motivation is equivalent with the leadership styles of

the mangers

Be a yardstick of quality Some people arent used to an environment where

excellence is expected by Steve Jobs

8

12 PROBLEM STATEMENT

Motivation is defined as the process that initiates guides and maintains goal-oriented

behaviors Motivation is what causes us to act whether it is getting a glass of water

to reduce thirst or reading a book to gain knowledge The act or process of giving

someone a reason for doing something and it is also called as the act or process of

motivating someone Motivation is a desire or willingness to do something

enthusiasm It is a force or influence that causes someone to do something There are

three major components to motivation activation persistence and intensity

All levels of management perform these functions but the amount of time a manager

spends on each function depends on the level of management and the needs of the

organization Managers just dont go out and haphazardly perform their

responsibilities Good managers discover how to master five basic functions

planning organizing staffing leading and controlling

A manager needs to be a good leader While a manager organizes and plans the good

leader must also inspire employees with a vision for the organization A manager

needs to be an effective communicator and liaison between employees customers

and other managers of the organization A manager needs to be an effective

negotiator When organizations are developing or undergoing change the manager is

often required to negotiate with competitors contractors suppliers and employees

A manager must act as a figurehead that reinforces the mission and vision of an

organization to employees customers and other stakeholders

Leadership has a direct cause and effect relationship upon organizations and their

success Leaders determine values culture change tolerance and employee

motivation They shape institutional strategies including their execution and

effectiveness Leaders can appear at any level of an institution and are not exclusive

to management Successful leaders do however have one thing in common They

influence those around them in order to reap maximum benefit from the

organizationrsquos resources including its most vital and expensive its people Libraries

9

require leadership just like business government and non-profit organizations

Whether a public special or academic library that libraryrsquos leaders directly affect

everything from patron experience to successfully executing stated missions

including resource allocation services offered and collection development strategies

In fact the influence of leaders and their effectiveness in moving people to a shared

vision can directly shape the libraryrsquos people its materials how patrons use or

interact with them and whether or not that experience is beneficial With leadership

potentially playing such a vital role in the success of information centers and patron

experiences it is useful to consider the different types of leaders and their potential

impact on libraries as organizations

Current leadership theories describe leaders based upon traits or how influence and

power are used to achieve objectives When using trait-based descriptions leaders

may be classified as autocratic democratic bureaucratic or charismatic If viewing

leadership from the perspective of the exchange of power and its utilization to secure

outcomes leaders are situational transactional or transformational Understanding

these different tropes can provide a vocabulary for discussion that can lead to

meaningful desired results It bears noting that not all leaders are created equal and

leadership quality may vary enormously across industries or simply within an

organization In addition identifying an individual leaderrsquos style is central to

evaluating leadership quality and effectiveness especially as it relates to

organizational goals Below is a brief examination of each common leadership style

listed above and their potential impact on a group as well as their relative usefulness

Leadership style impacts the organization by affecting employee morale

productivity decision-making speed and metrics Successful leaders carefully

analyze problems assess the skill level of subordinates consider alternatives and

make an informed choice By choosing the most appropriate leadership style for the

situation an effective leader provides a lasting impact Leaders establish a clear

distinction between subordinates and superiors

When leaders use a coaching style instead subordinates feel safer and encouraged to

focus on their own development which ultimately helps the company for the long

term by increasing employee morale retention and satisfaction A leader engages

10

with employees to figure out the best way to accomplish the companyrsquos strategic

goals This includes decreased errors minimized waste and increased customer

satisfaction Participative leaders run team-building exercises to promote cultural

awareness and diversity which can improve productivity by allowing the team to

recognize each otherrsquos strengths and value

13 SIGNIFICANT OF THE STUDY

There are a number of different styles of leadership and management that are

based on different theories The individuals style will be use based on a combination

of their beliefs values and preferences as well as the organizational culture and

norms which will encourage some styles and discourage others

Different motivational theories can directly impact an employeersquos

contribution to the overall success of an organization Additionally motivational

theories can influence the behaviors and leadership methods within an organization

The result of employee motivation combined with leadership theories will influence

employee satisfaction This article will review factors that are directly attributed to

employee satisfaction

According to Watkiss (2004) motivation is the way to drive person into

doing something Much of the driven are the thought of a potential reward or a

consequence of not doing something Motivation is the forces the people do

something this is a result of the individual needs being satisfied (or met) so that

individual has the inspiration to complete the task Motivation refersto the initiation

direction intensity and persistence of human behaviour Based on the definition of

Watkiss (2004) it can be concluded that the motivation is the idea and initiative to

encourage and drive the individual to do something or to performance better jobs

Ormrod (2003) stated that the main reason of existence for organizations is not

merely to survive but also to gain profit and the companies enable to competitive

11

weather in locally or globally In order to achieve these missions companies have to

satisfy the employees who are considered asa cornerstone in many companies Thus

the employees would have a high morale self-esteem and also feel comfortable

toward the place where they work in However it is hard to argue that a motivated

workplace means that the organizations would get high performance or maybe

would increase revenue However managers is necessary to take actions in order to

satisfy employees and thereby it is suppose to increase the employeersquos motivation

After increasing motivations the employees will work harder and feel that they are

responsible to achieve all targets and goals that ordered by supervisors In other

words mean that employees would be fell that the organization as belong to them

For an instance motivation in the education process can have many effects on

how students learn and their behaviour to the course matter (Ormrod 2003) It can

direct behaviour toward particular goals and lead to increased effort and energy

It also can help the organization involved in determining the level of it It is

to help the managers to find his or hers leadership styles and increases the leadership

qualities Leadership is a fundamental aspect of the human condition Leadership

today is more difficult and more necessary than before The health and growth of any

organization rises and falls on leadership Studying leadership will make us better

followers Leadership skills can be learned in a systematic and thorough way

14 BACKGROUND OF THE APPLE INC

Apple started in 1976 as a computer company In the last decade however

Apple has expanded into a very intricate company that specializes in much more than

just computers In 2001 Apple broke the barrier with the iPod eventually becoming

the dominant market leader in music players As well Apple joined the phone

industry in 2007 with the iPhone which has also been widely successful

12

Apple is a consumer goods company and therefore evaluating its value

requires understanding its products and consumers This can be very difficult

because Apple competes with many different companies throughout the different

industries it takes part in

Apple has established a unique reputation in the consumer electronics

industry One of the most unique things about Apple is that it has a very strong

customer base This is extremely important in understanding Apple

Apple is probably the most well-known company when it comes to the

making of technology that is cutting edge and something that everyone wants to have

in their possession Apple Computer first came to be a company in 1976 when Steve

Jobs and Steve Wozniak when they released the Apple I and was located in

Cupertino California These two young men dropped out of college and were often

viewed as outcasts in most of the places that they were at including schools which

could have been the reason that they dropped out of college As most people have

heard Apple really started in the basement or garage depending on who the person

talks to rather than at some expensive business location Which is perhaps the reason

so many people were first intrigued by the brand and could be the reason that the

computers were such a success they were created by guys that knew what they

wanted and passed this on to the rest of the world And what they wanted was

something that other people wanted as well

The first order that the two built is somewhat of an amazing feat that was the

beginning of the company After being introduced to one another they made a

working model of their computer and took it to a nearby computer store in order to

try to make it onto the market The owners of the store ordered fifty of the machine

that was to be fully assembled and ready to go which seemed to be an impossible

feat However they did succeed as they bartered and promised many IOUs to

companies to get the parts that they would need since they had no money to buy

these on their own They finished all fifty machines in thirty days and took them to

the store to sell which they received around five hundred dollars a piece for these

machines They were a hit with those that came to the store

Now Apple is a brand that most people automatically know all over the

world They are known for their innovative technology that is usually the first of its

kind on the market and something that all people love to own and make their lives a

bit easier with the advancements that they gave people The company continued to

13

stay on top of their game and improve upon their technology they produced such

things as the iMac which really did help to propel the company in the eyes of many

consumers

The first home computer with a GUI or graphical user interface was the

Apple Lisa The very first graphical user interface was developed by the Xerox

Corporation at their Palo Alto Research Center (PARC) in the 1970s Steve Jobs

visited PARC in 1979 (after buying Xerox stock) and was impressed and influenced

by the Xerox Alto the first computer ever with a graphical user interface Jobs

designed the new Apple Lisa based on the technology he saw at Xerox

With the 1984 Apple Macintosh Steve Jobs made sure developers created

software for the new Macintosh Computer Jobs figured that software was the way to

win the consumer over

14

CHAPTER 2

LITERATURE REVIEW

21 DEFINITION AND MOTIVATION THEORY

Motivation is internal and external factors that stimulate desire and energy in

people to be continually interested and committed to a job role or subject or to make

an effort to attain a goal

Motivation results from the interaction of both conscious and unconscious

factors such as the (1) intensity of desire or need (2) incentive or reward value of the

goal and (3) expectations of the individual and of his or her peers These factors are

the reasons one has for behaving a certain way An example is a student that spends

extra time studying for a test because he or she wants a better grade in the class

Motivation is also a feeling of enthusiasm or interest that makes you

determined to do something Motivation is the desire that fuels a person to do certain

things based on the wants and needs of a person If a person wishes to meet these

wants and needs then it necessitates him to motivate himself so that he can make

certain moves A person is unique and apart from another so his wants and needs

vary greatly from that of the other The same is true for the peoples levels of

motivation

The different wants and needs in every person vary in intensity based on the

focus goals and the total human psyche of the person This is why the motivation of

a person is unique despite having similar wants and needs with others

The decision to increase your motivation is the key to the bringing a greater

sense of it for yourself This can be done by putting greater focus on the things that

15

you want to achieve until you actually accomplish them The stronger your focus is

on the goal the greater the motivation will be

The truth of the matter is if you are unable to keep track of your goals it can

be generalized that you do not really desire to achieve it Motivation can come

naturally and no amount of inspirational talk will set you to action if you really are

not into taking the goal seriously

Setting goals that stir positive feelings within you are important to keep

yourself motivated Once you have found these focus yourself on being able to get a

hold of them There will be a lot of distractions so pick up at a comfortable pace and

make things happen

The definition of motivation involves the total understanding of the self

Receiving rewards is one reason for being motivated but beyond that is a set of

benefits that are more valuable than concrete rewards These can be enhanced work

output more productivity better work habits and an increased of understanding of

yourself

According to various theories motivation may be rooted in the basic need to

stay motivated in the face of challenges and negative people Setbacks and

unsupportive colleagues or friends will make you even more determined when you

know how to stay motivated avoid the criticism endless nagging and moaning of

those around you When you easily and effortlessly get things done you give people

little reason to criticize you In fact they are likely to give you more freedom to do

things your way start new projects with enthusiasm and stay motivated over time

When you can see things through to completion you will have renewed confidence in

your ability to succeed stop things getting any worse When you know how to be

highly motivated in a matter of seconds you can turn around situations you have

neglected in the past feel in charge of you life As you get more done with ease you

will have order where you used to have chaos You will know what you want and

feel compelled to move ahead and get it develop leadership skills and positively

affect those around you Your drive and enthusiasm will touch everyone you deal

with People will turn to you for leadership and guidance enjoy a more harmonious

home life Imagine hearing praise and gratitude for all the little things you get done

around the house You will enjoy a satisfying feeling of accomplishment at the end

of each evening eliminate problems while they are small You will deal with

potential problems and concerns sooner rather than later This habit alone will put

16

you back in control save money by getting things done on time You will eliminate

those late fees fines and charges that procrastinators waste their hard earned money

on put an end to regrets Become the kind of person who jumps on opportunities

And enjoy the excitement and passion you feel when you are giving 100

understand what motivates you and enjoy greater success When you discover your

unique motivation blueprint getting ahead will never be a mystery again You can

fire up your motivation engine whenever you choose to move ahead quickly in your

career When you can calmly and efficiently get your work done you position

yourself for more responsibility and a higher salary earn the respect of your boss and

colleagues As a dependable and productive member of the team people will

appreciate you and seek your valuable advice on important matters and Feel fantastic

about yourself As a motivated self-starter your self-esteem will soar you will

accomplish much more have greater success and live a full life

22 DEFINITION CONCEPT AND LEADERSHIP THEORY

In a research on leadership_(Stodgill(1974) has identified more than eleven

explanations on leadership which has different foundation Many definitions have

been identified by researchers for example Stoggil (1950) explained that leadership is

a process to influence people to achieve certain goals and target Tannembum amp

Massarik (1957) explained that A frame of reference Management

Science (October) 1-19t hellip)

Individuals are concerned not only with the absolute amounts of rewards they

receive for their efforts but also the praising from employer We lead when we

manage a football team or teach a classroom of children We lead our own children

when we are parents and we lead when we organize anything We certainly lead

when we manage projects or develop a new business We lead the moment we take

the first supervisory responsibility at work and we may lead even before we assume

official responsibility to do anything A vicar or preacher leads a congregation A

17

writer or visionary may lead when he or she puts pen to paper and creates a book or

poem or article which inspires and moves others to new thoughts and actions A

monarch and a president are both leaders So is a local councillor and so can be a

community fund-raiser A ruthless dictator is a leader So was Mother Theresa and

so was Mahatma Gandhi

We can find leadership in every sort of work and play and in every sort of

adventure and project regardless of scale and regardless of financial or official

authority And so given the many ways in which leadership operates it is no surprise

that leadership is so difficult to define and describe

Leadership is a process by which a person influences others to accomplish an

objective and directs the organization in a way that makes it more cohesive and

coherent Leaders carry out this process by applying their leadership attributes such

as beliefs values ethics character knowledge and skills

To inspire your workers into higher levels of teamwork there are certain

things you must be know and do These do not come naturally but are acquired

through continual work and study Good leaders are continually working and

studying to improve their leadership skills they are NOT resting on their laurels

The difference of staffsrsquo perceptions might be influenced by gender age

status academic qualifications work tenure educational level family background

interest and so on Itrsquos clear that the perceptions of staffs on their managerrsquos

leadership style can be influenced with so many factors and it plays an important role

is determining the climate success organization and the level of achievement of the

organization itself

23 PATH GOAL THEORY

The Path-Goal model is a theory based on specifying a leaders style or behavior that

best fits the employee and work environment in order to achieve goals (House

18

Mitchell 1974) The goal is to increase an employees motivation empowerment

and satisfaction so that they become productive members of the organization

Leadership concept that the subordinates accept a leaders behavior only so

far as they view it as resulting in immediate or future benefit Thus a leaders main

function is to clear a path to the realization of the subordinates goals he or she must

choose the behavior patterns that are most applicable in helping the subordinates get

what they want

Path-Goal is based on Vrooms (1964) expectancy theory in which an

individual will act in a certain way based on the expectation that the act will be

followed by a given outcome and on the attractiveness of that outcome to the

individual The path-goal theory was first introduced by Martin Evans (1970) and

then further developed by House (1971)

Leaders can take a strong or limited approach in these In clarifying the path

they may be directive or give vague hints In removing roadblocks they may scour

the path or help the follower move the bigger blocks In increasing rewards they

may give occasional encouragement or pave the way with gold

In fact leader should clarify the path so subordinates know which way to go

remove roadblocks that are stopping the things going there and Increasing the

rewards along the route There are four style of leadership which are supportive

directive participative and achievement-oriented leadership

Supportive leadership

Considering the needs of the follower showing concern for their welfare and

creating a friendly working environment This includes increasing the followers self-

esteem and making the job more interesting This approach is best when the work is

stressful boring or hazardous The leader make work pleasant for the workers by

showing concern for them and by being friendly and approachable It is most

effective in situations in which tasks and relationships are physically or

psychologically challenging Good relations are promoted with the group and

sensitivity to subordinates needs is shown

Directive Leadership

Telling followers what needs to be done and giving appropriate guidance

along the way This includes giving them schedules of specific work to be done at

19

specific times Rewards may also be increased as needed and role ambiguity

decreased (by telling them what they should be doing)

This may be used when the task is unstructured and complex and the follower

is inexperienced This increases the followers sense of security and control and

hence is appropriate to the situation

The leader informs her followers on what is expected of them such as telling

them what to do how to perform a task and scheduling and coordinating work It is

most effective when people are unsure about the task or when there is a lot of

uncertainty within the environment Specific advice is given to the group and ground

rules and structure are established For example clarifying expectations specifying

or assigning certain work tasks to be followed

Participative leadership

Consulting with followers and taking their ideas into account when making

decisions and taking particular actions This approach is best when the followers are

expert and their advice is both needed and they expect to be able to give it The

leaders consult with their followers by consulting with them before making a

decision on how to proceed It is most effective when subordinates are highly trained

and involved in their work Decision making is based on consultation with the group

and information is shared with the group

Achievement-oriented leadership

Setting challenging goals both in work and in self-improvement (and often

together) High standards are demonstrated and expected The leader shows faith in

the capabilities of the follower to succeed This approach is best when the task is

complex

The leader sets challenging goals for his followers expects them to perform

at their highest level and shows confidence in their ability to meet this expectation

It is most effective in professional work environments such as technical or

scientific or in achievement environments such as sales Challenging goals are set

and high performance is encouraged while confidence is shown in the groups ability

The path-goal theory by House(1971) also known as the path-goal theory of

leader effectiveness or the path-goal model is a leadership theory in the field

The original path-goal theory identifies achievement-oriented directive

participative and supportive leader behaviors

20

The directive path-goal clarifying leader behaviour refers to situations where

the leader lets followers know what is expected of them and tells them how to

perform their tasks

24 NEED FOR ACHIEVEMENT THEORY

Need for Achievement (n Ach) is the degree to which someone is motivated

to set and reach goals People with a high n Ach are usually driven to succeed for

internal reasons such as personal satisfaction rather than by external pressures

Personality trait characterized by an enduring and consistent concern with

setting and meeting high standards of achievement This need is influenced by

internal drive for action (intrinsic motivation) and the pressure exerted by the

expectations of others (extrinsic motivation) Measured by thematic appreciation

tests need for achievement motivates an individual to succeed in competition and to

excel in activities important to him or her

These individuals work hard to meet their goals and tend to take on tasks that

are moderately difficult to accomplish If they choose a goal that is too easy the

achievement is not very rewarding and if they chose something that is too difficult

success may not be obtainable Say someone with a high n Ach is just beginning to

set high standards for themselves in fitness They may aim to run a 5k (3-mile) race

but they would shy away from a longer race until they have become a more

experienced runner so they arenrsquot setting themselves up for failure

People high in N-Ach are characterized by a tendency to seek challenges and

a high degree of independence Their most satisfying is the recognition of their

achievements

21

25 DIRECTIVE LEADERSHIP STYLE

The directive leadership style is one of four leadership behaviours identified

by the path-goal theory of leadership Directive leadership is characterized by setting

clear objectives and rules for your subordinates and ensuring that your expectations

and directions are clearly defined and understood by your subordinates Directive

leadership may be advisable when subordinates are unskilled or inexperienced at a

complex task It may backfire if imposed upon highly skilled and experienced

employees who are extremely competent to perform the task

An instructional type of managerial style characterized by a leader who tells

subordinate staff what they are expected to do and how to perform the expected

tasks A directive leadership style might be helpful for a manager within a business

where their subordinate staff members have jobs that are not particularly specialized

and so they need more guidance to avoid uncertainty

Directive leadership is one of five models of leadership described by Bernard

Bass Directive leadership is a style of leading people in a business or project It is

probably the most common form of leadership existing in large businesses today It

is very common in traditional business and traditional cultures This style of

leadership consists of a manager or superior person directing subordinates to

complete or work on a task at hand The manager will tell the employee exactly what

to do and how to do it He or she will have specific standards and will demand that

they be met The manager leads with total authority The military is a good example

of directive leadership However in business it does not always work as well

Directive leadership does not allow an employee to reach their potential nor does it

allow the employee to express their independent thoughts or creativity

Directive leader is a leader who is very strict autocratic makes use of his

power of influence from his position to control reward and force the followers to

comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)

22

26 SUPPORTIVE LEADERSHIP STYLE

Supportive Leadership is one of the leadership styles found in path-goal

theory A supportive leader try to decrease employee stress and frustration in the

workplace This method is effective when your work tasks are dangerous tedious

and stressful but is not really effective if your work tasks are intrinsically motivating

because you dont need to be motivated to do the work

Supportive leadership is a kind of leadership where you listen to your

workers and help them out when they need help Supportive leadership is an opposite

of autocratic leadership and is much more successful in many fields of work But not

in all of course

The leadership style I use to follow is Supportive leadership because

according to me the followers are as important as task The goals can only be achieve

with the help of followers if followers are facing any problem either in their personal

life or under organization roof the affection of that problem can be clearly measured

from their task results Moreover I use self-made theory in my leadership which is

Get addict an achieve according to this a person can achieve anything but the

conditions is that the person must be addicted to it If followers are facing any

grievances they canrsquot be addicted towards achievement Supportive leader in my way

does not only mean handling grievances of followers but I call myself supportive

leader because I plan my tactics towards achieving a goal according to the followers

ability and skills moreover according to their willingness and motivation towards

work Supportive leadership is It leads people It doesnt drive them It involves

them It doesnt coerce them It never loses sight of the most important principle

governing any project involving human beings namely that people are more

important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive

leadership is working along with followers guiding them helping them instead of

working ahead of them Human beings are most important aspect of this type of

leadership According to me this leadership can be done effectively if leaders treat

followers as one who work with him rather work for him Being the basket ball

captain for two consecutive years I applied my leadership style and maintained a

team

23

Supportive leadership is a reference to a particular leadership style for

business As management styles became more complex in the 1970s and 1980s

theories began to grow up Businesses started looking not only at the techniques of

management but at the different types of leaders found in business and what

categories those leaders fell into By the 1990s concepts such as supportive

leadership had become widely accepted Supportive leadership is a naturally organic

and emotionally sensitive style like other styles it is especially useful in certain

circumstances but the company must adopt a culture that encourages such styles for

them to be effective

In supportive leadership the manager is not so interested in giving orders and

managing every detail as in giving employees the tools they need to work

themselves While delegation is a vital part of supportive leadership managers do

not simply assign tasks and then receive the results Instead they work through the

tasks with employees to improve skills and talent until the manager does not need to

worry about a task being done correctly and the employee is fully empowered in a

particular area

27 PARTICIPATIVE LEADERSHIP STYLE

Lewinrsquos study found that participative leadership also known as democratic

leadership is generally the most effective leadership style Democratic leaders offer

guidance to group members but they also participate in the group and allow input

from other group members In Lewinrsquos study children in this group were less

productive than the members of the authoritarian group but their contributions were

of a much higher quality

Participative leadership is a style of leadership that involves all members of a

team in identifying essential goals and developing procedures or strategies to reach

those goals From this perspective this leadership style can be seen as a leadership

style that relies heavily on the leader functioning as a facilitator rather than simply

24

issuing orders or making assignments This type of involved leadership style can be

utilized in business settings volunteer organizations and even in the function of the

home

Participative leaders encourage group members to participate but retain the

final say over the decision-making process Group members feel engaged in the

process and are more motivated and creative

One of the main benefits of participative leadership is that the process allows

for the development of additional leaders who can serve the organization at a later

date Because leaders who favor this style encourage active involvement on the part

of everyone on the team people often are able to express their creativity and

demonstrate abilities and talents that would not be made apparent otherwise The

discovery of these hidden assets help to benefit the work of the current team but also

alerts the organization to people within the team who should be provided with

opportunities to further develop some skill or ability for future use

One potential disadvantage of participate leadership is the time factor This

leadership style does often involve the need for more time before action is taken

This is only natural since the very nature of this leadership style means allowing

input from every member of the team However the extra time necessary for this

process often leads to decisions that ultimately benefit everyone to a greater degree

than faster decisions that are more limited in scope

Participative leadership also expands the range of possibilities for the team

When leadership styles that essentially leave all the direction and decision making in

the hands of one individual it is much more difficult to see a given approach from

several different angles When the leadership style encourages others to be involved

in the decision making process a given course of action can be approached from a

variety of perceptions This can often point out strengths or weaknesses to the

approach that would have gone unobserved and thus unresolved without this type of

participatory brainstorming and decision making

Effective participative leadership allows the talents and skills of all the team

members to be utilized in arriving at decisions and taking courses of action While

the team leader is usually still responsible for making the final decision this sharing

of functions within the team provide the perfect environment for everyone to provide

input that has the potential to make that final decision more well-rounded and

ultimately profitable for the company as a whole

25

28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE

Management which sets challenging goals assists in training emphasizes

improvement and expects the highest levels of performance

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

Achievement-oriented leaders always learn They always take risk They

never gamble (There is a difference) They always teach and mentor others They

understand that failure to adapt and change means death and destruction on a

competitive battlefield Either products are always changing or consumers are

changing so businesses must adapt or dieAchievement -oriented leaders put the

right people on the bus and go to great lengths to keep them there They never

change the deal with their employees (except to make it sweeter) They share

success They set stretch goals and achieve them It is fascinating to watch those

leaders work with their teams They are unstoppable

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

26

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION

There are a number of different styles of leadership and management that are

based on different theories The individuals style will be use based on a combination

of their beliefs values and preferences as well as the organizational culture and

norms which will encourage some styles and discourage others

Idealized influence describes managers who are exemplary role models for

associates Managers with idealized influence can be trusted and respected by

associates to make good decisions for the organization Intellectual Stimulation

describes managers who encourage innovation and creativity through challenging the

normal beliefs or views of a group Managers with intellectual stimulation promote

critical thinking and problem solving to make improvement of organization

performance

Inspirational motivation describes managers who motivate associates to

commit to the vision of the organization Managers with inspirational motivation

encourage team spirit to reach goals of increased revenue and market growth for the

organization Individual consideration describes managers who act as coaches and

advisors to the associates Managers with individual consideration encourage

associates to reach goals that help both the associates and the organization

27

CHAPTER 3

METHODOLOGY

31 RESEARCH DESIGN

A research design encompasses the methodology and procedures employed to

conduct scientific research The design of a study defines the study type (descriptive

correlational semi-experimental experimental review meta-analytic) and sub-type

(eg descriptive-longitudinal case study) research question hypotheses

independent and dependent variables experimental design and if applicable data

collection methods and a statistical analysis plan

The research design is also the framework for conducting the marketing

research project that clarified the necessary procedure in order to obtain the

information needed to solve all the marketing problem

In order to collect as much data as possible a combination of descriptive and

analytical research designs based on result from the questionnaire observation and

interview were used by the researcher to analyses the influence of leader on

competitive market concept of motivation in organization and the ways that human

performances on a job can be link with ability and motivation in Apple Inc

The method has been used is to distribute the questionnaire throughout the

staff in order to collect a better result The reason for choosing this method is

28

because this is the most effectives way to study the relationship between leadership

style and motivational level The raw data was analyze according to the research

objectives

32 POPULATION AND SAMPLING TECHNIQUE

The population of this study are all the staff from Apple Inc The population

chosen consider those who have had experiences working in such a high

technological company like Apple Inc The Sampling technique used in this research

was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the

south of Ireland

Figure 31 Required Sample Size

29

CHAPTER 4

RESEARCH FINDING

A questionnaire is a means of eliciting the feelings beliefs experiences

perceptions or attitudes of some sample of individuals As a data collecting

instrument it could be structured or unstructured

The questionnaire is most frequently a very concise preplanned set of

questions designed to yield specific information to meet a particular need for

research information about a pertinent topic The research information is attained

from respondents normally from a related interest area The dictionary definition

gives a clearer definition A questionnaire is a written or printed form used in

gathering information on some subject or subjects consisting of a list of questions to

be submitted to one or more persons

The method of questionnaire have some advantages of in Economy - Expense

and time involved in training interviewers and sending them to interview are reduced

by using questionnaires Uniformity of questions - Each respondent receives the

same set of questions phrased in exactly the same way Questionnaires may

therefore yield data more comparable than information obtained through an

interview Standardization - If the questions are highly structured and the conditions

under which they are answered are controlled then the questionnaire could become

standardized The disadvantages of questionnaire are respondentrsquos motivation is

difficult to assess affecting the validity of response

30

41 RESPONSE RATE

The laminated random sampling technique was used and a total of 100

samples size were selected out of 100 populations 100 questionnaires were received

that is representing 90 of response rate The sample size was reasonable and

beyond the target that we set early and exceed our expectation This is to allow

further analysis that was surpass the demand

42 DESCRIPTIVE DEMOGRAPHIC PROFILE

The demographic profile is in Table 41 The distribution of respondents

includes 65 male and 35 female The age of respondents was from below 30

years 35 45 between 30 to 40 years 20 between 40 to 50 years While for

years of experience 30 out of the 50 respondents that we carried out for

questionnaire have less than 5 years of experience 30 between 6 to 10 years 28

between 11 to 15 years and 12 have more than 16 years of experience

For the level of education 45 stand for those who have SPMMCEOthers 30 of

the respondents have STPMHSEDIPLOMA 18 of the respondents have degree

and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of

them are single 38 of the respondents are married and only 20 of them are

widowed

Demographic

Items

Frequency Percentage ()

Gender

Male 65 65

Female 35 35

31

Age

lt30 35 35

31-40 45 45

41-50 20 20

Length of Service

lt5 30 30

6-10 30 30

10-15 28 28

gt16 12 12

Education

SPMMCE 45 45

STPMHSE

DIPLOMA

30 30

Degree 18 18

Masterrsquos Degree 7 7

Status

Single 42 42

Married 38 38

Widowed 20 20

Table 41 Demographic Profile

43 DESCRIPTIVE ANALYSIS

32

Design of minimum maximum mean and standard deviation of each item

can be refer rend to the table 42 below Based on the table it reveals that the

minimum value for the directive leadership style is 1 and maximum is 5 In term of

mean and standard deviation of the directive leadership style are 257 413 1144

and 1336 respectively

For supportive leadership style the minimum mean will be 334 and the

highest are 444 For standard deviation is 0991 and 1386 respectively

For minimum value for participative leadership style will be 1 and the

maximum is 5 in addition to that the mean and standard deviation of the variable is

between 367 to 444 and 367 and 1040 and 1264 respectively

The achievement oriented leadership style the mean and standard deviation

of the variable is between 349 to 413 and 1021 to 1165

For motivation achievement based on individual perception the minimum

values of variable range from 1 to 2 and the maximum variable is 5 Mean and

standard deviation of the variable is between 253 to 459 and 0906 to 1335

Variableconstruct Mean Std Deviation

Directive 358 1145

1 He has the final word in the office

matters

373 1336

2 He emphasizes that all rules and

regulations

257 1144

3 He give clear explanations of what is

expected of other

365 1224

4 He give subordinates explicit

instructions for how to do their work

413 1246

5 He show interest in subordinatesrsquo

personal concerns

382 1306

Supportive 383 1190

1 He often mingle with the staff 373 1386

2 He often spent time as necessary to 444 0991

33

hear complaint from staff

3 Providing guidance without pressure

is the

key to being a good leader

362 1259

4 As a rule leaders should allow

subordinates

to appraise their own work

334 1072

5 Leaders should give subordinates

complete

freedom to solve problems on their own

401 1240

Participative 408 1110

1 He is very responsive and easy to be

invited to discuss

367 1264

2 He easily understood 413 1105

3 When things go wrong and he need to

create a strategy to keep a project or process

running on schedule he call a meeting to get his

employees advice

433 1046

4 To get information out He send it by

email memos or voice mail very rarely is a

meeting called His employees are then

expected to act upon the information

384 1040

5 He want to create an environment

where the employees take ownership of the

project I allow them to participate in the

decision making process

444 1096

Achievement Oriented 387 1103

1 He determines the duties of staff 391 1113

2 He describes the conditions and tasks

and clearly what is expected

349 1021

3 He explain the level of performance 382 1165

34

that is expected of subordinates

4 He give vague explanations of what is

expected of subordinates on the job

413 1107

5 He consistently set challenging goals

for subordinates to attain

401 1110

Motivation Level 345 1178

1 1 I feel annoyed when thinking about

the things I would like to do new work

459 0906

2 I am ambitious in my career 288 1233

3 I am energized when

people count on me for ideas

439 0947

4 When involved in group projects my

team membersrsquo problems are my problems

301 1211

5 I find pleasure in recognizing and

celebrating the accomplishments of others

290 1125

6 As a practice I ask people

challenging questions when we are working on

projects together

301 1211

7 I take delight in complimenting

people I work with when progress is made

411 1190

8 I find it easy to be the cheerleader for

others when times are good and when times are

bad

382 1179

9 Team accomplishment is more

important to me than my own personal

accomplishments

321 1327

10 When involved in group projects I

am inclined to let my ideas be known

253 1335

Table 42 leadership style

35

44 RELIABILITY ANALYSIS

According to Hinton (2004) recommended four cut-off points for steadiness

which includes outstanding reliability (090 and above) high reliability (070 ndash 090)

moderate reliability (050 ndash 070) and low reliability (050 and below)

000 050 Low Reliability

050 070 Moderate Reliability

070 090 High Reliability

090 100 Outstanding

Reliability

Table 43 Reliability Analysis

Based on table 43 there are five constructs directive supportive

participative achievement-oriented and motivation level shown Cronbachrsquos Alpha

values of 0865 0914 0970 0974 and 0883 respectively None of constructs

confirm low reliability The high Cronbachrsquos Alpa values for all establish contain

that they are inwardly uniform That means all element of each establishes are

measuring the identical content creation In the nutshell the higher the Cronbachrsquos

Alpha value of a construct the higher the reliability is of measuring the same

construct

Const

ructs

Sample

Size(n)

No

of Items

Cronbachrsquos

Alpha (a)

Type

Direc 100 5 0865 High Reliability

36

tive

Supp

ortive

100 5 0914 Outstanding

Reliability

Partic

ipative

100 5 0970 Outstanding

Reliability

Achi

evement

100 5 0974 Outstanding

Reliability

Level

of Staff

Motivation

100 10 0883 Outstanding

Reliability

Table 44 Reliability Test

45 CORRELATION MATRIX

Correlation analysis was used to conclude and decide relationships between

two variables measured Toward this end Pearson correlation test was used to

diagnose whether leadership styles and motivation level are relevant to each other

Table 44 presents the correlation matrix results

Table 44 shows the relation of independent variables with motivation level

For finding the relation significant level plt 005 and plt 001were chosen

The value of correlation coefficient r for directive leadership style is 0356

with plt 005 which show a moderate relationship with the level of staff motivation

It is found that the value of correlation coefficient r for supportive leadership

style is 0369 with plt 001 show a strong relationship with the level of staff

motivation

Participative leadership style carry correlation coefficient value r of 035 2

with plt 005 which show a moderate relationship with the level of staff motivation

For achievement oriented leadership style the coefficient valuer is 0430

with plt 001 which show a strong relationship with the level of staff motivation

37

Correlation is significant at the 001 level (1-tailed)

Correlation is significant at the 005 level (1-tailed)

Constructs Directive Supportive Participative Achievement Motivation

() () () ()

Directive 1 0691 0717 0799 0356

0000 0000 0000 0012

() () ()

Supportive 1 0877 0676 0369

0000 0000 0009

() ()

Participative 1 0736 0352

0000 0012

()

Achievemen

t

1 0430

0022

Motivation 1

Table 45 Correlation between leadership styles and the level of staff

motivation

46 REGRESSION ANALYSIS

In this study multiple regression analysis was applied Each variable from

factor scores were used in the analysis Table 45 shows the results of multiple

regression analysis of the research The findings showed that leadership styles were

not significant and negatively correlate with level of motivation of staff The R2 =

38

0184 indicates that 1840 of the variance in variable level of motivation of the

staff (dependent variable) can be explained by leadership styles

Beta coefficient the achievement oriented has the highest B β =0225

followed by supportive leadership style β = 0111 directive β =0024 and the lowest

is participative leadership style is β = - 0003That means one unit increase in

directive leadership style will lead to 0024 increase in the level of motivation for

supportive leadership style one unit increase will lead to 00111 increase in the level

of motivation one unit increase in participative will lead to -0003 change in the

level of motivation of staff and one unit increase in achievement oriented will lead

to 0225 increase to the level of motivation of staff The findings explain that the

components of the leadership styles do not explain the level of motivation of the

staff

Instruction

R2=0184

Adjusted R2=0103 F= 2499 p lt 005

Dependent Variable Level of staff Motivation

Unstandardised

Coefficients

Standardise

d

Coefficient

Model B Std Error Beta t Sig

(Constant) 2268 0446 5430 0000

Total Score Directive 0024 0186 0031 0144 0984

Total Score Supportive 0101 0177 0161 0691 0585

Total Score Participative -0003 0191 -0055 -0020 1082

Total Score Achievement 0225 0170 0312 1456 0210

39

Table 46 Multiple Regression Analysis (n=50)

40

Chapter 5

CONCLUSION AND RECOMMENDATION

51 INTRODUCTION

This chapter target to discuss the outcome shown in the previous chapters by

setting against them with those finding principles and earlier investigation in the

common field Moreover the investigationrsquos confines and recommendations for the

future research and practice are shown in this chapter

52 DISCUSSION OF FINDING

The objectives of this investigation were to determine the relationship

between leadership style and motivation level It is a study of Apple Incorporation

The outcome of this investigation gives that the leadership styles are supported to the

level of staff motivation The independents variables had correlation with the level of

the staff motivation that is illustrated in Table 42 in the preceding chapter

Based on the analysis of the research (Sample the leadership styles of the

manager of the Apple Incorporation) is significant with the leadership style which

has been practiced by Chief Executive Officer of Apple Incorporation in the District

41

of Johor Bahru Johor James Liow 1992) Analysis from the research found that the

most dominant leadership is achievement oriented followed by supportive directive

participative and achievement oriented

In discussing the results the researchers prefer to discuss each hypothesis

separately in order to get an accurate and complete perceptive of the relationship

between leadership style and motivation level

The results revealed that the respondents perceived the all four leadership

styles of the manager have relation with their level of motivation towards their jobs

Furthermore the results revealed that there is significant relationship between

leadership style and motivation level

What is remarkable here is that this findings correlates strongly with the

arguments that say that relationship between leadership style and motivation level

can be both influential and no influential with staffrsquos motivation and his or her

leadership styles depends on his or her choice of the style that suits the situation or

the company

For example the researchers of University Malaya claimed that the

leadership styles of leader had relationship with staffrsquos motivation but depending on

their jobs according to the job description and the organizational chart that informs

employees what when and how tasks should be done

53 LIMITATION OF STUDY

One of the limitations in research includes lack of adequate information on a

particular subject Research equipments are very hard or expensive to acquire leading

to formulation mere assumptions Another hindrance is poor or inaccessibility to the

region of study

Some of the limitations of doing a research include access of information

availability of enough resources and time management The availability of experts in

42

editing and guidance may also be minimal where support from friends or

organisation may not be enough

The limitations of the study are those characteristics of design or

methodology that impacted or influenced the application or interpretation of the

results of your study They are the constraints on generalizability and utility of

findings that are the result of the ways in which you chose to design the study andor

the method used to establish internal and external validity

Another limitation related to building the evidence about ldquosurvival of

consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin

spiritrdquo Not knowing all of your extended family members limits your ability to

verify statements communicated by the Medium When information related to a

discarnate is not verified this result could be related to the sitterrsquos limitations but it

may also be related to the Medium These challenges however highlight the

limitations of spirit communication and in general further highlights the complexity

of studying the ldquoA study of Apple Incorporationrdquo

Limitations in research methods vary depending on the type of method used

and how it was conducted They include language barriers you might want to do a

research on something that is in a language which you do not understand and the

production of a translator is not available You might also be short of the research

materials and others are not immediately available among others

Limitations are influences that the researcher cannot control They are the

shortcomings conditions or influences that cannot be controlled by the researcher

that place restrictions on your methodology and conclusions Any limitations that

might influence the results should be mentioned

54 SUGGESTIONS FOR FUTURE RESEARCH

From this research the researcher recommends a several means that could be

taken to improve staffrsquos motivation by concentrating on leadership styles

43

According to Marketing minds (2012) Apple Inc uses the Apple brand to

compete across several highly competitive markets including the personal computer

industry with its Macintosh line of computerslaptops and related software the

consumer electronics industry with products such as the iPod digital music

distribution through iTunes Music Store the smart phone market with the Apple

iPhone magazine book games and applications publishing via the AppsStore for

iPhone and the iPad tablet computing device and movie and TV content distribution

with Apple TV The company is also establishing a very strong marketing presence

relative to the rival (Google) in the advertising market via its business Apps and iAd

network Steve Jobs the co-Founder of Apple described the company as being a

mobile devices company largest in the world as their revenues are bigger than

Nokia Samsung or Sonys mobile devices business

The story started two months ago when Google released its first smart phone

This new smart phone made by a Taiwanese company called HTC and the phone

called Nexus One After three weeks Apple Company said is going to sue the

manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC

The company which has been releasing iPhone since 2007 believes that HTC

illegally used 20 patents of Apple These patents are related to user interface

architecture and hardware of iPhone Apple Company filed a lawsuit in US District

Court in Delaware and an objection presented to the International Trade Commission

in USA too

In response to these accusations made by Apple Company against HTC

company The HTC denied Applersquos allegations and declared to fight the suit In other

response HTC said it has been making phones for a far longer time than Apple

including a touch screen device called the XDA that predates the iPhone by about 5

years

Implications

The implications here appear to be that HTCrsquos technological primary somehow goes

against Applersquos claims that the company violated 20 of its patents And while itrsquos

certainly possible that that might be the case itrsquos hard to accept that argument

without a list of patents to back it up

Patents

44

Here some of the patents that Apple Company accusing HTC Company used them

for its new Nexus phone manufactured for Google They are Multi-touch Screen

Multifinger gestures device integration and multitasking accelerometer patents

What is Android Android is a software installed in the mobile devices that includes

an operating system middleware and key applications The Android SDK provides

the tools and APIs necessary to begin developing applications on the Android

platform using the Java programming language

Terminology

Today in the market consumer have a lot of options for every product

whether it be an IT product or Home PCs or consumer durables or a FMCG product

This study may be helpful for company to know about the factors affecting the

consumer behavior and patterns of the consumer It may also be helpful to know the

specific requirement of customer so that the customer can be easily satisfied

Moreover this study helps to know the buying habits and patterns of customer The

study will help the company to understand the relationship that a consumer have with

their Apple product It will help to ascertain the reason which makes the undisputed

leader in almost every segment in which they operate

All Apple Professional Development facilitators are educators themselves

That gives them a unique view they know whatrsquos important in the classroom so they

can ensure that you learn about your Apple products and how they can best serve you

and your students We have created workshops in the following categories

These curriculum-focused workshops help teachers apply their skills with

Apple products to specific areas and disciplines to produce effective personal

learning for their students

Focused on technology skills these foundational workshops help teachers

become confident and comfortable integrating Apple products into their teaching

strategies

These workshops for school leaders and Education decision-makers focus on

issues important to success such as visioning and planning

Our research investigated the role of social norms in an extended theory of

planned behavior (TPB) in the explanation of prostatecolorectal cancer screening

(CS) intention and the prediction of CS uptake among men

45

Apple is well known for giving its customers things that they need but didnt

know they needed until the product shipped In that spirit Apple is in a unique

position to make further gains with that philosophy especially as other companies

pull back reduce RampD or get out of some markets completely

I written before about how Apples financial position gives it a unique

competitive advantage over the competition That discussion pointed to how Apple

can pay cash for components get to the front of supplier delivery schedules then

through volume drive prices down putting extreme price pressure on the

competition while they develop the next generation with RampD dollars

Even as Apple does this they are mindful of their brand Selling cheap

products doesnt sit well with Apple and they definitely dont want to undercut or

cannibalize other product lines

So if one asks the question about what Apple can deliver in a time when

customers are watching every penny its silly to envision a cheaper stripped down

version of a product thats already doing well Instead as Apple ponders how to

deliver new products to cost conscious customers the company tends to think about

holes in the market that can be exploited with their technology -- but which dont

undercut current products

There are other considerations as well For example the iPod touch doesnt

have a camera or an FM radio Other than the CPU it doesnt radiate and can

therefore be used in corporate or government environments that would otherwise

forbid a device that could be a security concern Our fantasies often neglect to

consider such things Because people expect to use their iPhone anywhere that

device has a different set of design constraints

Availability of multi-modal logistics services has been introduced and

occupational safety and health management system elaborated The DTPB can

provide a useful framework for evaluating interventions to increase logisticians

motivations to safety performance The overriding aim of this study was to design

and pilot test a questionnaire for subsequent use in a large-scale survey This study

describes the early stages of a research questionnaire development and a pilot study

The main results of this pilot study that the questionnaire proved to be reliable and

the analysis although preliminary provided strong support for the predictive power

of the DTPB The evaluation led to minor changes in the questionnaire Currently

46

the relevant literature surrounding the DTPB reveals a lack of research that utilizes

empirically validated theories in the field of logistics safety There is therefore a need

to consider more practical issues that emerge when applying the theory As is often

the case with the DTPB questionnaire the participants thought the questionnaire was

rather long This is important given that lengthy questionnaires can impact on data

quality through reduced completion rates due to factors such as lowered participant

motivation The length of the questionnaire could be accommodated thereby

encouraging participation Another comment levied at the DTPB questionnaire is that

it appears rather repetitive Indeed responses received in the present context included

wersquove answered that already Alternatively it may be better to group the outcomes

and behavioural belief statements and address the issue of similarity

Although the key purpose of this study was to develop and pilot a

questionnaire and not to generalize its findings it is of interest to note that the

occupational doctors advice has significant relationship to safety performance One

possible reason is that occupational safety and health information is not easily

available thereby increasing the reliance of the workers on the occupational doctors

advice This finding together with the significant influence of peer culture within the

DTPB framework would seem to strengthen the view that increasing exposure of

logisticians to occupational safety and health may encourage more positive

subjective norms and implies that contact with occupational doctors may encourage

the logisticians to work safely

Deeper interpretation suggests that peers causal attributions regarding safety

performance in their workplace may exert a comparatively strong influence over

logisticians991257 safety It also adds weight to the suggestion that occupational safety

and health training should form part of the logistics company991257s annual training plan

and as such supports the view that occupational safety and health intervention

programmes are required

He findings from questionnaire pilot test seem to corroborate previous

research by suggesting that subjective norms is a key issue to be addressed in any

occupational safety and programme as is the case of the logistics sector The result is

in line with the results reported by Hamilton and White Paris and Van den Broucke

and Fogarty and Shaw who found subjective norms to be important in affecting

adoption of a system As such it would seem that efforts should be made to enhance

knowledge and in particular to highlight the benefits of safety performance for both

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

REFERENCES

Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 7: Thesis Leadership of Apple

v

TABLE OF CONTENTS

CHAPTER TITLE PAGE

DECLARATIONii

ABSTRACTSiii

Table of Contentsv

LIST OF TABLESvii

LIST OF FIGURESviii

1 INTRODUCTION1

11

Background 1

12 Problem statement8

13 Significant of the Study10

2 LITERATURE REVIEW14

21 Definition and motivation theory14

22 Definition concept and Leadership Theory16

23 Path Goal Theory17

24 Need for Achievement Theory20

25 Directive Leadership Style21

26 Supportive Leadership Style22

27 Participative Leadership Style23

28 Achievement Oriented Leadership Style25

29 Relationship between Leadership Styles and Motivation26

3 METHODOLOGY27

31 Research Design27

vi

32 Population and Sampling Technique28

4 RESEARCH FINDING29

41 Response Rate30

42 Descriptive Demographic Profile30

43 Descriptive Analysis31

44 Reliability Analysis35

45 Correlation Matrix36

46 Regression Analysis37

5 CONCLUSION AND RECOMMENDATION40

51 Introduction40

52 Discussion of Finding40

53 Limitation of Study41

54 Suggestions for Future Research42

55 Conclusion47

6 REFERENCES48

Appendices 51

vii

LIST OF TABLES

TABLE NO TITLE PAGE

41 Demographic Profile

30

42 Leadership style

32

43 Reliability Analysis 35

44 Reliability Test 35

45 Correlation between leadership styles and the level of staff motivation 37

46 Multiple Regression Analysis 38

viii

LIST OF FIGURES

FIGURE NO TITLE PAGE

31 Required Sample Size

1

1

CHAPTER 1

INTRODUCTION

11 BACKGROUND

Its ironic that when you ask leadersmdasheven good onesmdashwhat constitutes

leadership you often get vague disparate and vapid responses Youd think that of

all people this population would offer crisp and concrete definitions of their own

crucial work Instead you get references to energizing visioning pathfinding

modeling and a dozen other tangents of real leadershipmdashbut almost no reference to

the central task of leaders influencing

This is especially disconcerting in an era where Fortune 500 companies are

crumbling under the weight of financial strain and once powerful and confident

leaders are crawling to Washington begging for bailouts The vast majority of todays

crises are the natural consequence of ineffective or misdirected influence Either

leaders have been incapable of influencing their employees to create value for

customers (eg the US auto industry) or theyve exerted influence that has driven

2

employees to unconscionable behavior bringing the global economy to its knees (ie

the financial sector) Today more than ever we ought to see clearly that leadership

isnt a combination of fuzzy concepts and proclivities Leaders are responsible for

intelligently and ethically influencing behavior in a way that creates value

Fortunately not all leaders are missing the mark I recently met one of the

few leaders who in my experience has a concrete expression of leadership on the tip

of his tongue Tim Tassopoulos chief operating officer of Chik-fil-A says it this

way Leadership is intentional influence

I couldnt agree more For 20 years my colleagues and I have worked with

leaders to help them increase their capacity for influencing change But it came as a

surprise to us that prior to helping them learn how to influence we had to draw their

attention to it as their core work

Tim on the other hand understands that it all comes down to whether one of

his 50000 front-line associates with a few discretionary minutes decides to lean

against a wall or walk out to the dining area and clean tables Tims success or failure

as a leader does not come down to whether he is charismatic visionary or

inspirational It comes down to whether at the end of the day people behave in ways

that improve results Period

With that said the second biggest problem leaders face is that few of them

have any systematic way of even thinking aboutmdashmuch less practicingmdashinfluence

Oh we complain about it a lot All leaders can point to dysfunctional political

unproductive behaviors in their organizations For example

Fiefdoms Most leaders complain that people in their companies put the

interests of their department over the interests of the company In one Fortune 500

company the training department encouraged a vendor to sue another division of the

company to prevent that division from cutting separate deals with the vendor which

would have threatened the training departments monopoly

Compliance In US hospitals 2 million patients will be infected this year by

the very caregivers who are trying to heal them An enormous percentage of these

infections could be avoided if leaders could just find a way to influence people to

wash their hands consistently Compliance rates today hover somewhere between

30 and 50

Silence More than 90 of respondents in a recent study we conducted at

VitalSmarts reported they are currently working on a cross-functional initiative that

3

they are certain will fail Our research showed that the primary cause of these failures

is silence People see lots of problems in their initiatives but they work in

organizations where its not OK to speak up about them Our study found that this

pattern of problem behavior is a root cause of more than 85 of project failures

Given that few leaders can even define leadership its no surprise that their

performance is mediocre at best We recently studied the successes and failures of

more than 1000 leaders from 50 global companies to influence strategically critical

behavior change in their companies We were stunned to discover that fewer than 1

in 20 had any evidence of success in spite of their belief that change was crucial As

we combed through the data some key insights emerged that help us understand why

so few leaders either grasp or exert influence well

Leaders confuse talking with influencing Many leaders think influence

consists of little more than talking people into doing things Its no wonder most

influence efforts start with PowerPoint presentations But profound persistent and

overwhelming problems demand more than verbal persuasion Anyone whos ever

tried to talk a smoker into quitting knows theres a lot more to behavior change than

words

Leaders make the same mistake when they publish platitudes in the form of

Mission and Values statements give a few speeches on why these values are crucial

and then assume their job is done

Leaders believe in silver bullets When leaders actually attempt to influence

new behavior its common for them to look for quick fixesmdashto fall into the trap of

thinking that deeply ingrained bad habits can be changed with a single technique

The failure mode is to rely on any single approach

Some host star-studded retreats Others hand out inspiring posters and color-

changing mugs and think people will line up for change Still others believe its all

about incentives and so they tinker with the performance-management system or tie

new behaviors to executive bonuses The research shows that when leaders rely on

just one simple source of influence to drive change they almost always fail

In the future Ill use this column to share what weve learned from leaders

who dont suffer in ignorance about influence Over the past 20 years my colleagues

and I have sought out and studied a different kind of leader Weve tried to find those

who had remarkable abilities to influence changemdashrapidly profoundly and

sustainably

4

Weve studied up close the methods used by one remarkable influencer who

mdashwith no formal authoritymdashhas changed behavior in thousands of US hospitals

Weve looked first hand at one influencer who has saved 5 million lives from AIDS

mdashsimply by influencing behavior change in a country of 60 million people We

worked with a corporate chief who within 12 months influenced deeply entrenched

habits in employees with an average of 26 years tenure

What weve learned is that when you know what youre doing change can

happen relatively quickly And it all starts with gaining greater clarity about what

leadership really means then finding a way of thinking about the fundamental

principles of influence

Leaders lack a theory of influence Very few leaders can even answer the

question How do you change the behavior of a large group of people And yet

this is what theyre ultimately paid to do It isnt just about making a decision its

about getting people aligned to execute the decision And this means influence

Imagine discovering just as the anesthesia is taking effect that your heart surgeonmdash

the one hovering over your chest with a scalpelmdashis working off a gut hunch about

how to conduct a bypass Unless leaders become articulate about a repeatable and

effective way of influencing profound rapid and sustainable behavior changemdash

theyll continue to rack up predictably high failure rates at leading change

Leaders act as if its not their job to address entrenched habits Most leaders put a

great deal of time into crafting strategy selecting winning products and engaging

with analysts shareholders and major customers But few realize the success or

failure of their grand schemes lies in influencing the behavior of the hundreds or

thousands of people who will have to execute the big ideasmdashtheir employees

By contrast the most influential leadersmdashthe 5 who succeed consistently at

influencing profound and essential behavior changemdashspend as much as half of their

time thinking about and actively influencing the behaviors they know will lead to top

performance The 95 who dither and fail tend to delegate what they dismiss as

change management to others most often leaders in human resourcesmdashwho often

lack the credibility to influence real change The average leader spends little if any

of his or her time on active efforts to create behavior change Consequently nothing

changes

Performance is a function of the three factors acting together Ability has to

do with whether a person can do a task Motivation is a measure of whether a person

5

wants to do it Opportunity is about accessibility a person canrsquot do a task if she is not

given a chance or if she is denied access to necessary resources or amenities

This framework ndash looking at human performance as being influenced by

multiple factors ndash reflects the difficult and variable nature of our work today All of

these factors must be supported by the work environment in order for peoplersquos best

work to occur So how can the workplace help

According to Judith Heerwagen a former scientist with the Pacific Northwest

National Laboratory who is now a program expert with the General Services

Administration productivity and the workplace are related in these ways

In this section we discuss what motivation is and why it is important and

how motivation affects behaviour human relations and performance Motivation is

defined as ldquothe intention of achieving a goal leading to goal directed behaviour

When we refer to someone as being motivated we mean that the person is trying

hard to accomplish a certain task Motivation is clearly important for someone to

perform well However motivation alone is not sufficient

Ability is having the skills and knowledge required to perform the job is also

important and is sometimes the key determinant of effectiveness Finally

environmental factors having the resources information and support one needs to

perform well are also critical to determine performance

ldquoA building can affect opportunity by providing equitable access to

conditions that reduce health and safety risks equitable access to amenities and

compensatory design options where inequities exist and are difficult to eliminate

entirelyrdquo

ldquoA building can positively affect ability by providing comfortable ambient

conditions by enabling individual control and adjustment of conditions and by

reducing health and safety risks Negative impacts on ability to do work are

associated with conditions that are uncomfortable distracting hazardous or noxious

ldquoA building can positively affect motivation by providing conditions that

promote positive affective functioning psychological engagement and personal

control Moods create the lsquoaffective contextrsquo for thought processes and behaviors and

are directly tied to motivation

Motivation is the internal process leading to behavior to satisfy needs

6

Have you ever wondered why people do the things they do The primary

reason people do what they do is to meet their needs or wants The process people go

through to meet their needs is

Need rarrMotive rarrBehaviour rarrSatisfaction or Dissatisfaction

What makes employees willing to ldquogo the extra milerdquo to provide excellent

service market a companyrsquos products effectively or achieve the goals set for them

Answering questions like this is of utmost importance to understand and manage the

work behaviour of our peers subordinates and even supervisors As with many

questions involving human beings the answers are anything but simple Instead

there are several theories explaining the concept of motivation

Performance = motivation x ability x environment

According to this equation motivation ability and environment are the major

influences over employee performance Performance is a function of motivation

ability and the environment in which you work Zappos seems to be creating an

environment that encourages motivation and builds inclusiveness The company

delivers above and beyond basic workplace needs and addresses the self-

actualization needs that most individuals desire from their work experience CEO

Tony Hsieh believes that the secret to customer loyalty is to make a corporate culture

of caring a priority This is reflected in the companyrsquos 10 core values and its

emphasis on building a team and a family During the interview process applicants

are asked questions relating to the companyrsquos values such as gauging their own

weirdness open-mindedness and sense of family Although the offer to be paid to

quit during the training process has increased from its original number of $400 only

1 of trainees take the offer Work is structured differently at Zappos as well For

example there is no limit to the time customer service representatives spend on a

phone call and they are encouraged to make personal connections with the

individuals on the other rather than try to get rid of them

Although Zappos pays its employees well and offers attractive benefits such

as employees receiving full health-care coverage and a compressed workweek the

desire to work at Zappos seems to go beyond that As Hsieh would say happiness is

the driving force behind almost any action an individual takes Whether your goals

are for achievement affiliation or simply to find an enjoyable environment in which

to work Zappos strives to address these needs

7

Although Zappos has over 1300 employees the company has been able to

maintain a relatively flat organizational structure and prides itself on its extreme

transparency In an exceptionally detailed and lengthy letter to employees Hsieh

spelled out what the new partnership with Amazon would mean for the company

what would change and more important what would remain the same As a result of

this type of company structure individuals have more freedom which can lead to

greater satisfaction

The topic of motivation plays a central role in the field of management as it

is one of the most popular management topics Motivation derives from the Latin

word for movement and it has been widely acknowledged as a critical determinant

of our behavior Motivation affects how and to what extent we utilize our skills and

abilities Unmotivated employees are less willing to be cooperative and supportive

and they may decrease work effort time on the job productivity and performance

Thus we need to motivate employees to boost productivity Jeff Taylor founder of

Monstercom said that to be successful you have to be able to motivate others To

this end researchers are studying the factors that energize direct and sustain work-

related behavior and you will learn about their motivation theories in this chapter

Despite their difficulties because they canrsquot simply buy motivation

organizations are designing incentive systems to motivate employees Self-

motivation is one of the most important skills companies look for when hiring Thus

your ability to motivate yourself and others is critical to your career success and the

goal of this chapter is to increase your ability to do so

Based on the expiratory study done by most of the staff they consented with

the statement that the level of motivation is equivalent with the leadership styles of

the mangers

Be a yardstick of quality Some people arent used to an environment where

excellence is expected by Steve Jobs

8

12 PROBLEM STATEMENT

Motivation is defined as the process that initiates guides and maintains goal-oriented

behaviors Motivation is what causes us to act whether it is getting a glass of water

to reduce thirst or reading a book to gain knowledge The act or process of giving

someone a reason for doing something and it is also called as the act or process of

motivating someone Motivation is a desire or willingness to do something

enthusiasm It is a force or influence that causes someone to do something There are

three major components to motivation activation persistence and intensity

All levels of management perform these functions but the amount of time a manager

spends on each function depends on the level of management and the needs of the

organization Managers just dont go out and haphazardly perform their

responsibilities Good managers discover how to master five basic functions

planning organizing staffing leading and controlling

A manager needs to be a good leader While a manager organizes and plans the good

leader must also inspire employees with a vision for the organization A manager

needs to be an effective communicator and liaison between employees customers

and other managers of the organization A manager needs to be an effective

negotiator When organizations are developing or undergoing change the manager is

often required to negotiate with competitors contractors suppliers and employees

A manager must act as a figurehead that reinforces the mission and vision of an

organization to employees customers and other stakeholders

Leadership has a direct cause and effect relationship upon organizations and their

success Leaders determine values culture change tolerance and employee

motivation They shape institutional strategies including their execution and

effectiveness Leaders can appear at any level of an institution and are not exclusive

to management Successful leaders do however have one thing in common They

influence those around them in order to reap maximum benefit from the

organizationrsquos resources including its most vital and expensive its people Libraries

9

require leadership just like business government and non-profit organizations

Whether a public special or academic library that libraryrsquos leaders directly affect

everything from patron experience to successfully executing stated missions

including resource allocation services offered and collection development strategies

In fact the influence of leaders and their effectiveness in moving people to a shared

vision can directly shape the libraryrsquos people its materials how patrons use or

interact with them and whether or not that experience is beneficial With leadership

potentially playing such a vital role in the success of information centers and patron

experiences it is useful to consider the different types of leaders and their potential

impact on libraries as organizations

Current leadership theories describe leaders based upon traits or how influence and

power are used to achieve objectives When using trait-based descriptions leaders

may be classified as autocratic democratic bureaucratic or charismatic If viewing

leadership from the perspective of the exchange of power and its utilization to secure

outcomes leaders are situational transactional or transformational Understanding

these different tropes can provide a vocabulary for discussion that can lead to

meaningful desired results It bears noting that not all leaders are created equal and

leadership quality may vary enormously across industries or simply within an

organization In addition identifying an individual leaderrsquos style is central to

evaluating leadership quality and effectiveness especially as it relates to

organizational goals Below is a brief examination of each common leadership style

listed above and their potential impact on a group as well as their relative usefulness

Leadership style impacts the organization by affecting employee morale

productivity decision-making speed and metrics Successful leaders carefully

analyze problems assess the skill level of subordinates consider alternatives and

make an informed choice By choosing the most appropriate leadership style for the

situation an effective leader provides a lasting impact Leaders establish a clear

distinction between subordinates and superiors

When leaders use a coaching style instead subordinates feel safer and encouraged to

focus on their own development which ultimately helps the company for the long

term by increasing employee morale retention and satisfaction A leader engages

10

with employees to figure out the best way to accomplish the companyrsquos strategic

goals This includes decreased errors minimized waste and increased customer

satisfaction Participative leaders run team-building exercises to promote cultural

awareness and diversity which can improve productivity by allowing the team to

recognize each otherrsquos strengths and value

13 SIGNIFICANT OF THE STUDY

There are a number of different styles of leadership and management that are

based on different theories The individuals style will be use based on a combination

of their beliefs values and preferences as well as the organizational culture and

norms which will encourage some styles and discourage others

Different motivational theories can directly impact an employeersquos

contribution to the overall success of an organization Additionally motivational

theories can influence the behaviors and leadership methods within an organization

The result of employee motivation combined with leadership theories will influence

employee satisfaction This article will review factors that are directly attributed to

employee satisfaction

According to Watkiss (2004) motivation is the way to drive person into

doing something Much of the driven are the thought of a potential reward or a

consequence of not doing something Motivation is the forces the people do

something this is a result of the individual needs being satisfied (or met) so that

individual has the inspiration to complete the task Motivation refersto the initiation

direction intensity and persistence of human behaviour Based on the definition of

Watkiss (2004) it can be concluded that the motivation is the idea and initiative to

encourage and drive the individual to do something or to performance better jobs

Ormrod (2003) stated that the main reason of existence for organizations is not

merely to survive but also to gain profit and the companies enable to competitive

11

weather in locally or globally In order to achieve these missions companies have to

satisfy the employees who are considered asa cornerstone in many companies Thus

the employees would have a high morale self-esteem and also feel comfortable

toward the place where they work in However it is hard to argue that a motivated

workplace means that the organizations would get high performance or maybe

would increase revenue However managers is necessary to take actions in order to

satisfy employees and thereby it is suppose to increase the employeersquos motivation

After increasing motivations the employees will work harder and feel that they are

responsible to achieve all targets and goals that ordered by supervisors In other

words mean that employees would be fell that the organization as belong to them

For an instance motivation in the education process can have many effects on

how students learn and their behaviour to the course matter (Ormrod 2003) It can

direct behaviour toward particular goals and lead to increased effort and energy

It also can help the organization involved in determining the level of it It is

to help the managers to find his or hers leadership styles and increases the leadership

qualities Leadership is a fundamental aspect of the human condition Leadership

today is more difficult and more necessary than before The health and growth of any

organization rises and falls on leadership Studying leadership will make us better

followers Leadership skills can be learned in a systematic and thorough way

14 BACKGROUND OF THE APPLE INC

Apple started in 1976 as a computer company In the last decade however

Apple has expanded into a very intricate company that specializes in much more than

just computers In 2001 Apple broke the barrier with the iPod eventually becoming

the dominant market leader in music players As well Apple joined the phone

industry in 2007 with the iPhone which has also been widely successful

12

Apple is a consumer goods company and therefore evaluating its value

requires understanding its products and consumers This can be very difficult

because Apple competes with many different companies throughout the different

industries it takes part in

Apple has established a unique reputation in the consumer electronics

industry One of the most unique things about Apple is that it has a very strong

customer base This is extremely important in understanding Apple

Apple is probably the most well-known company when it comes to the

making of technology that is cutting edge and something that everyone wants to have

in their possession Apple Computer first came to be a company in 1976 when Steve

Jobs and Steve Wozniak when they released the Apple I and was located in

Cupertino California These two young men dropped out of college and were often

viewed as outcasts in most of the places that they were at including schools which

could have been the reason that they dropped out of college As most people have

heard Apple really started in the basement or garage depending on who the person

talks to rather than at some expensive business location Which is perhaps the reason

so many people were first intrigued by the brand and could be the reason that the

computers were such a success they were created by guys that knew what they

wanted and passed this on to the rest of the world And what they wanted was

something that other people wanted as well

The first order that the two built is somewhat of an amazing feat that was the

beginning of the company After being introduced to one another they made a

working model of their computer and took it to a nearby computer store in order to

try to make it onto the market The owners of the store ordered fifty of the machine

that was to be fully assembled and ready to go which seemed to be an impossible

feat However they did succeed as they bartered and promised many IOUs to

companies to get the parts that they would need since they had no money to buy

these on their own They finished all fifty machines in thirty days and took them to

the store to sell which they received around five hundred dollars a piece for these

machines They were a hit with those that came to the store

Now Apple is a brand that most people automatically know all over the

world They are known for their innovative technology that is usually the first of its

kind on the market and something that all people love to own and make their lives a

bit easier with the advancements that they gave people The company continued to

13

stay on top of their game and improve upon their technology they produced such

things as the iMac which really did help to propel the company in the eyes of many

consumers

The first home computer with a GUI or graphical user interface was the

Apple Lisa The very first graphical user interface was developed by the Xerox

Corporation at their Palo Alto Research Center (PARC) in the 1970s Steve Jobs

visited PARC in 1979 (after buying Xerox stock) and was impressed and influenced

by the Xerox Alto the first computer ever with a graphical user interface Jobs

designed the new Apple Lisa based on the technology he saw at Xerox

With the 1984 Apple Macintosh Steve Jobs made sure developers created

software for the new Macintosh Computer Jobs figured that software was the way to

win the consumer over

14

CHAPTER 2

LITERATURE REVIEW

21 DEFINITION AND MOTIVATION THEORY

Motivation is internal and external factors that stimulate desire and energy in

people to be continually interested and committed to a job role or subject or to make

an effort to attain a goal

Motivation results from the interaction of both conscious and unconscious

factors such as the (1) intensity of desire or need (2) incentive or reward value of the

goal and (3) expectations of the individual and of his or her peers These factors are

the reasons one has for behaving a certain way An example is a student that spends

extra time studying for a test because he or she wants a better grade in the class

Motivation is also a feeling of enthusiasm or interest that makes you

determined to do something Motivation is the desire that fuels a person to do certain

things based on the wants and needs of a person If a person wishes to meet these

wants and needs then it necessitates him to motivate himself so that he can make

certain moves A person is unique and apart from another so his wants and needs

vary greatly from that of the other The same is true for the peoples levels of

motivation

The different wants and needs in every person vary in intensity based on the

focus goals and the total human psyche of the person This is why the motivation of

a person is unique despite having similar wants and needs with others

The decision to increase your motivation is the key to the bringing a greater

sense of it for yourself This can be done by putting greater focus on the things that

15

you want to achieve until you actually accomplish them The stronger your focus is

on the goal the greater the motivation will be

The truth of the matter is if you are unable to keep track of your goals it can

be generalized that you do not really desire to achieve it Motivation can come

naturally and no amount of inspirational talk will set you to action if you really are

not into taking the goal seriously

Setting goals that stir positive feelings within you are important to keep

yourself motivated Once you have found these focus yourself on being able to get a

hold of them There will be a lot of distractions so pick up at a comfortable pace and

make things happen

The definition of motivation involves the total understanding of the self

Receiving rewards is one reason for being motivated but beyond that is a set of

benefits that are more valuable than concrete rewards These can be enhanced work

output more productivity better work habits and an increased of understanding of

yourself

According to various theories motivation may be rooted in the basic need to

stay motivated in the face of challenges and negative people Setbacks and

unsupportive colleagues or friends will make you even more determined when you

know how to stay motivated avoid the criticism endless nagging and moaning of

those around you When you easily and effortlessly get things done you give people

little reason to criticize you In fact they are likely to give you more freedom to do

things your way start new projects with enthusiasm and stay motivated over time

When you can see things through to completion you will have renewed confidence in

your ability to succeed stop things getting any worse When you know how to be

highly motivated in a matter of seconds you can turn around situations you have

neglected in the past feel in charge of you life As you get more done with ease you

will have order where you used to have chaos You will know what you want and

feel compelled to move ahead and get it develop leadership skills and positively

affect those around you Your drive and enthusiasm will touch everyone you deal

with People will turn to you for leadership and guidance enjoy a more harmonious

home life Imagine hearing praise and gratitude for all the little things you get done

around the house You will enjoy a satisfying feeling of accomplishment at the end

of each evening eliminate problems while they are small You will deal with

potential problems and concerns sooner rather than later This habit alone will put

16

you back in control save money by getting things done on time You will eliminate

those late fees fines and charges that procrastinators waste their hard earned money

on put an end to regrets Become the kind of person who jumps on opportunities

And enjoy the excitement and passion you feel when you are giving 100

understand what motivates you and enjoy greater success When you discover your

unique motivation blueprint getting ahead will never be a mystery again You can

fire up your motivation engine whenever you choose to move ahead quickly in your

career When you can calmly and efficiently get your work done you position

yourself for more responsibility and a higher salary earn the respect of your boss and

colleagues As a dependable and productive member of the team people will

appreciate you and seek your valuable advice on important matters and Feel fantastic

about yourself As a motivated self-starter your self-esteem will soar you will

accomplish much more have greater success and live a full life

22 DEFINITION CONCEPT AND LEADERSHIP THEORY

In a research on leadership_(Stodgill(1974) has identified more than eleven

explanations on leadership which has different foundation Many definitions have

been identified by researchers for example Stoggil (1950) explained that leadership is

a process to influence people to achieve certain goals and target Tannembum amp

Massarik (1957) explained that A frame of reference Management

Science (October) 1-19t hellip)

Individuals are concerned not only with the absolute amounts of rewards they

receive for their efforts but also the praising from employer We lead when we

manage a football team or teach a classroom of children We lead our own children

when we are parents and we lead when we organize anything We certainly lead

when we manage projects or develop a new business We lead the moment we take

the first supervisory responsibility at work and we may lead even before we assume

official responsibility to do anything A vicar or preacher leads a congregation A

17

writer or visionary may lead when he or she puts pen to paper and creates a book or

poem or article which inspires and moves others to new thoughts and actions A

monarch and a president are both leaders So is a local councillor and so can be a

community fund-raiser A ruthless dictator is a leader So was Mother Theresa and

so was Mahatma Gandhi

We can find leadership in every sort of work and play and in every sort of

adventure and project regardless of scale and regardless of financial or official

authority And so given the many ways in which leadership operates it is no surprise

that leadership is so difficult to define and describe

Leadership is a process by which a person influences others to accomplish an

objective and directs the organization in a way that makes it more cohesive and

coherent Leaders carry out this process by applying their leadership attributes such

as beliefs values ethics character knowledge and skills

To inspire your workers into higher levels of teamwork there are certain

things you must be know and do These do not come naturally but are acquired

through continual work and study Good leaders are continually working and

studying to improve their leadership skills they are NOT resting on their laurels

The difference of staffsrsquo perceptions might be influenced by gender age

status academic qualifications work tenure educational level family background

interest and so on Itrsquos clear that the perceptions of staffs on their managerrsquos

leadership style can be influenced with so many factors and it plays an important role

is determining the climate success organization and the level of achievement of the

organization itself

23 PATH GOAL THEORY

The Path-Goal model is a theory based on specifying a leaders style or behavior that

best fits the employee and work environment in order to achieve goals (House

18

Mitchell 1974) The goal is to increase an employees motivation empowerment

and satisfaction so that they become productive members of the organization

Leadership concept that the subordinates accept a leaders behavior only so

far as they view it as resulting in immediate or future benefit Thus a leaders main

function is to clear a path to the realization of the subordinates goals he or she must

choose the behavior patterns that are most applicable in helping the subordinates get

what they want

Path-Goal is based on Vrooms (1964) expectancy theory in which an

individual will act in a certain way based on the expectation that the act will be

followed by a given outcome and on the attractiveness of that outcome to the

individual The path-goal theory was first introduced by Martin Evans (1970) and

then further developed by House (1971)

Leaders can take a strong or limited approach in these In clarifying the path

they may be directive or give vague hints In removing roadblocks they may scour

the path or help the follower move the bigger blocks In increasing rewards they

may give occasional encouragement or pave the way with gold

In fact leader should clarify the path so subordinates know which way to go

remove roadblocks that are stopping the things going there and Increasing the

rewards along the route There are four style of leadership which are supportive

directive participative and achievement-oriented leadership

Supportive leadership

Considering the needs of the follower showing concern for their welfare and

creating a friendly working environment This includes increasing the followers self-

esteem and making the job more interesting This approach is best when the work is

stressful boring or hazardous The leader make work pleasant for the workers by

showing concern for them and by being friendly and approachable It is most

effective in situations in which tasks and relationships are physically or

psychologically challenging Good relations are promoted with the group and

sensitivity to subordinates needs is shown

Directive Leadership

Telling followers what needs to be done and giving appropriate guidance

along the way This includes giving them schedules of specific work to be done at

19

specific times Rewards may also be increased as needed and role ambiguity

decreased (by telling them what they should be doing)

This may be used when the task is unstructured and complex and the follower

is inexperienced This increases the followers sense of security and control and

hence is appropriate to the situation

The leader informs her followers on what is expected of them such as telling

them what to do how to perform a task and scheduling and coordinating work It is

most effective when people are unsure about the task or when there is a lot of

uncertainty within the environment Specific advice is given to the group and ground

rules and structure are established For example clarifying expectations specifying

or assigning certain work tasks to be followed

Participative leadership

Consulting with followers and taking their ideas into account when making

decisions and taking particular actions This approach is best when the followers are

expert and their advice is both needed and they expect to be able to give it The

leaders consult with their followers by consulting with them before making a

decision on how to proceed It is most effective when subordinates are highly trained

and involved in their work Decision making is based on consultation with the group

and information is shared with the group

Achievement-oriented leadership

Setting challenging goals both in work and in self-improvement (and often

together) High standards are demonstrated and expected The leader shows faith in

the capabilities of the follower to succeed This approach is best when the task is

complex

The leader sets challenging goals for his followers expects them to perform

at their highest level and shows confidence in their ability to meet this expectation

It is most effective in professional work environments such as technical or

scientific or in achievement environments such as sales Challenging goals are set

and high performance is encouraged while confidence is shown in the groups ability

The path-goal theory by House(1971) also known as the path-goal theory of

leader effectiveness or the path-goal model is a leadership theory in the field

The original path-goal theory identifies achievement-oriented directive

participative and supportive leader behaviors

20

The directive path-goal clarifying leader behaviour refers to situations where

the leader lets followers know what is expected of them and tells them how to

perform their tasks

24 NEED FOR ACHIEVEMENT THEORY

Need for Achievement (n Ach) is the degree to which someone is motivated

to set and reach goals People with a high n Ach are usually driven to succeed for

internal reasons such as personal satisfaction rather than by external pressures

Personality trait characterized by an enduring and consistent concern with

setting and meeting high standards of achievement This need is influenced by

internal drive for action (intrinsic motivation) and the pressure exerted by the

expectations of others (extrinsic motivation) Measured by thematic appreciation

tests need for achievement motivates an individual to succeed in competition and to

excel in activities important to him or her

These individuals work hard to meet their goals and tend to take on tasks that

are moderately difficult to accomplish If they choose a goal that is too easy the

achievement is not very rewarding and if they chose something that is too difficult

success may not be obtainable Say someone with a high n Ach is just beginning to

set high standards for themselves in fitness They may aim to run a 5k (3-mile) race

but they would shy away from a longer race until they have become a more

experienced runner so they arenrsquot setting themselves up for failure

People high in N-Ach are characterized by a tendency to seek challenges and

a high degree of independence Their most satisfying is the recognition of their

achievements

21

25 DIRECTIVE LEADERSHIP STYLE

The directive leadership style is one of four leadership behaviours identified

by the path-goal theory of leadership Directive leadership is characterized by setting

clear objectives and rules for your subordinates and ensuring that your expectations

and directions are clearly defined and understood by your subordinates Directive

leadership may be advisable when subordinates are unskilled or inexperienced at a

complex task It may backfire if imposed upon highly skilled and experienced

employees who are extremely competent to perform the task

An instructional type of managerial style characterized by a leader who tells

subordinate staff what they are expected to do and how to perform the expected

tasks A directive leadership style might be helpful for a manager within a business

where their subordinate staff members have jobs that are not particularly specialized

and so they need more guidance to avoid uncertainty

Directive leadership is one of five models of leadership described by Bernard

Bass Directive leadership is a style of leading people in a business or project It is

probably the most common form of leadership existing in large businesses today It

is very common in traditional business and traditional cultures This style of

leadership consists of a manager or superior person directing subordinates to

complete or work on a task at hand The manager will tell the employee exactly what

to do and how to do it He or she will have specific standards and will demand that

they be met The manager leads with total authority The military is a good example

of directive leadership However in business it does not always work as well

Directive leadership does not allow an employee to reach their potential nor does it

allow the employee to express their independent thoughts or creativity

Directive leader is a leader who is very strict autocratic makes use of his

power of influence from his position to control reward and force the followers to

comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)

22

26 SUPPORTIVE LEADERSHIP STYLE

Supportive Leadership is one of the leadership styles found in path-goal

theory A supportive leader try to decrease employee stress and frustration in the

workplace This method is effective when your work tasks are dangerous tedious

and stressful but is not really effective if your work tasks are intrinsically motivating

because you dont need to be motivated to do the work

Supportive leadership is a kind of leadership where you listen to your

workers and help them out when they need help Supportive leadership is an opposite

of autocratic leadership and is much more successful in many fields of work But not

in all of course

The leadership style I use to follow is Supportive leadership because

according to me the followers are as important as task The goals can only be achieve

with the help of followers if followers are facing any problem either in their personal

life or under organization roof the affection of that problem can be clearly measured

from their task results Moreover I use self-made theory in my leadership which is

Get addict an achieve according to this a person can achieve anything but the

conditions is that the person must be addicted to it If followers are facing any

grievances they canrsquot be addicted towards achievement Supportive leader in my way

does not only mean handling grievances of followers but I call myself supportive

leader because I plan my tactics towards achieving a goal according to the followers

ability and skills moreover according to their willingness and motivation towards

work Supportive leadership is It leads people It doesnt drive them It involves

them It doesnt coerce them It never loses sight of the most important principle

governing any project involving human beings namely that people are more

important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive

leadership is working along with followers guiding them helping them instead of

working ahead of them Human beings are most important aspect of this type of

leadership According to me this leadership can be done effectively if leaders treat

followers as one who work with him rather work for him Being the basket ball

captain for two consecutive years I applied my leadership style and maintained a

team

23

Supportive leadership is a reference to a particular leadership style for

business As management styles became more complex in the 1970s and 1980s

theories began to grow up Businesses started looking not only at the techniques of

management but at the different types of leaders found in business and what

categories those leaders fell into By the 1990s concepts such as supportive

leadership had become widely accepted Supportive leadership is a naturally organic

and emotionally sensitive style like other styles it is especially useful in certain

circumstances but the company must adopt a culture that encourages such styles for

them to be effective

In supportive leadership the manager is not so interested in giving orders and

managing every detail as in giving employees the tools they need to work

themselves While delegation is a vital part of supportive leadership managers do

not simply assign tasks and then receive the results Instead they work through the

tasks with employees to improve skills and talent until the manager does not need to

worry about a task being done correctly and the employee is fully empowered in a

particular area

27 PARTICIPATIVE LEADERSHIP STYLE

Lewinrsquos study found that participative leadership also known as democratic

leadership is generally the most effective leadership style Democratic leaders offer

guidance to group members but they also participate in the group and allow input

from other group members In Lewinrsquos study children in this group were less

productive than the members of the authoritarian group but their contributions were

of a much higher quality

Participative leadership is a style of leadership that involves all members of a

team in identifying essential goals and developing procedures or strategies to reach

those goals From this perspective this leadership style can be seen as a leadership

style that relies heavily on the leader functioning as a facilitator rather than simply

24

issuing orders or making assignments This type of involved leadership style can be

utilized in business settings volunteer organizations and even in the function of the

home

Participative leaders encourage group members to participate but retain the

final say over the decision-making process Group members feel engaged in the

process and are more motivated and creative

One of the main benefits of participative leadership is that the process allows

for the development of additional leaders who can serve the organization at a later

date Because leaders who favor this style encourage active involvement on the part

of everyone on the team people often are able to express their creativity and

demonstrate abilities and talents that would not be made apparent otherwise The

discovery of these hidden assets help to benefit the work of the current team but also

alerts the organization to people within the team who should be provided with

opportunities to further develop some skill or ability for future use

One potential disadvantage of participate leadership is the time factor This

leadership style does often involve the need for more time before action is taken

This is only natural since the very nature of this leadership style means allowing

input from every member of the team However the extra time necessary for this

process often leads to decisions that ultimately benefit everyone to a greater degree

than faster decisions that are more limited in scope

Participative leadership also expands the range of possibilities for the team

When leadership styles that essentially leave all the direction and decision making in

the hands of one individual it is much more difficult to see a given approach from

several different angles When the leadership style encourages others to be involved

in the decision making process a given course of action can be approached from a

variety of perceptions This can often point out strengths or weaknesses to the

approach that would have gone unobserved and thus unresolved without this type of

participatory brainstorming and decision making

Effective participative leadership allows the talents and skills of all the team

members to be utilized in arriving at decisions and taking courses of action While

the team leader is usually still responsible for making the final decision this sharing

of functions within the team provide the perfect environment for everyone to provide

input that has the potential to make that final decision more well-rounded and

ultimately profitable for the company as a whole

25

28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE

Management which sets challenging goals assists in training emphasizes

improvement and expects the highest levels of performance

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

Achievement-oriented leaders always learn They always take risk They

never gamble (There is a difference) They always teach and mentor others They

understand that failure to adapt and change means death and destruction on a

competitive battlefield Either products are always changing or consumers are

changing so businesses must adapt or dieAchievement -oriented leaders put the

right people on the bus and go to great lengths to keep them there They never

change the deal with their employees (except to make it sweeter) They share

success They set stretch goals and achieve them It is fascinating to watch those

leaders work with their teams They are unstoppable

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

26

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION

There are a number of different styles of leadership and management that are

based on different theories The individuals style will be use based on a combination

of their beliefs values and preferences as well as the organizational culture and

norms which will encourage some styles and discourage others

Idealized influence describes managers who are exemplary role models for

associates Managers with idealized influence can be trusted and respected by

associates to make good decisions for the organization Intellectual Stimulation

describes managers who encourage innovation and creativity through challenging the

normal beliefs or views of a group Managers with intellectual stimulation promote

critical thinking and problem solving to make improvement of organization

performance

Inspirational motivation describes managers who motivate associates to

commit to the vision of the organization Managers with inspirational motivation

encourage team spirit to reach goals of increased revenue and market growth for the

organization Individual consideration describes managers who act as coaches and

advisors to the associates Managers with individual consideration encourage

associates to reach goals that help both the associates and the organization

27

CHAPTER 3

METHODOLOGY

31 RESEARCH DESIGN

A research design encompasses the methodology and procedures employed to

conduct scientific research The design of a study defines the study type (descriptive

correlational semi-experimental experimental review meta-analytic) and sub-type

(eg descriptive-longitudinal case study) research question hypotheses

independent and dependent variables experimental design and if applicable data

collection methods and a statistical analysis plan

The research design is also the framework for conducting the marketing

research project that clarified the necessary procedure in order to obtain the

information needed to solve all the marketing problem

In order to collect as much data as possible a combination of descriptive and

analytical research designs based on result from the questionnaire observation and

interview were used by the researcher to analyses the influence of leader on

competitive market concept of motivation in organization and the ways that human

performances on a job can be link with ability and motivation in Apple Inc

The method has been used is to distribute the questionnaire throughout the

staff in order to collect a better result The reason for choosing this method is

28

because this is the most effectives way to study the relationship between leadership

style and motivational level The raw data was analyze according to the research

objectives

32 POPULATION AND SAMPLING TECHNIQUE

The population of this study are all the staff from Apple Inc The population

chosen consider those who have had experiences working in such a high

technological company like Apple Inc The Sampling technique used in this research

was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the

south of Ireland

Figure 31 Required Sample Size

29

CHAPTER 4

RESEARCH FINDING

A questionnaire is a means of eliciting the feelings beliefs experiences

perceptions or attitudes of some sample of individuals As a data collecting

instrument it could be structured or unstructured

The questionnaire is most frequently a very concise preplanned set of

questions designed to yield specific information to meet a particular need for

research information about a pertinent topic The research information is attained

from respondents normally from a related interest area The dictionary definition

gives a clearer definition A questionnaire is a written or printed form used in

gathering information on some subject or subjects consisting of a list of questions to

be submitted to one or more persons

The method of questionnaire have some advantages of in Economy - Expense

and time involved in training interviewers and sending them to interview are reduced

by using questionnaires Uniformity of questions - Each respondent receives the

same set of questions phrased in exactly the same way Questionnaires may

therefore yield data more comparable than information obtained through an

interview Standardization - If the questions are highly structured and the conditions

under which they are answered are controlled then the questionnaire could become

standardized The disadvantages of questionnaire are respondentrsquos motivation is

difficult to assess affecting the validity of response

30

41 RESPONSE RATE

The laminated random sampling technique was used and a total of 100

samples size were selected out of 100 populations 100 questionnaires were received

that is representing 90 of response rate The sample size was reasonable and

beyond the target that we set early and exceed our expectation This is to allow

further analysis that was surpass the demand

42 DESCRIPTIVE DEMOGRAPHIC PROFILE

The demographic profile is in Table 41 The distribution of respondents

includes 65 male and 35 female The age of respondents was from below 30

years 35 45 between 30 to 40 years 20 between 40 to 50 years While for

years of experience 30 out of the 50 respondents that we carried out for

questionnaire have less than 5 years of experience 30 between 6 to 10 years 28

between 11 to 15 years and 12 have more than 16 years of experience

For the level of education 45 stand for those who have SPMMCEOthers 30 of

the respondents have STPMHSEDIPLOMA 18 of the respondents have degree

and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of

them are single 38 of the respondents are married and only 20 of them are

widowed

Demographic

Items

Frequency Percentage ()

Gender

Male 65 65

Female 35 35

31

Age

lt30 35 35

31-40 45 45

41-50 20 20

Length of Service

lt5 30 30

6-10 30 30

10-15 28 28

gt16 12 12

Education

SPMMCE 45 45

STPMHSE

DIPLOMA

30 30

Degree 18 18

Masterrsquos Degree 7 7

Status

Single 42 42

Married 38 38

Widowed 20 20

Table 41 Demographic Profile

43 DESCRIPTIVE ANALYSIS

32

Design of minimum maximum mean and standard deviation of each item

can be refer rend to the table 42 below Based on the table it reveals that the

minimum value for the directive leadership style is 1 and maximum is 5 In term of

mean and standard deviation of the directive leadership style are 257 413 1144

and 1336 respectively

For supportive leadership style the minimum mean will be 334 and the

highest are 444 For standard deviation is 0991 and 1386 respectively

For minimum value for participative leadership style will be 1 and the

maximum is 5 in addition to that the mean and standard deviation of the variable is

between 367 to 444 and 367 and 1040 and 1264 respectively

The achievement oriented leadership style the mean and standard deviation

of the variable is between 349 to 413 and 1021 to 1165

For motivation achievement based on individual perception the minimum

values of variable range from 1 to 2 and the maximum variable is 5 Mean and

standard deviation of the variable is between 253 to 459 and 0906 to 1335

Variableconstruct Mean Std Deviation

Directive 358 1145

1 He has the final word in the office

matters

373 1336

2 He emphasizes that all rules and

regulations

257 1144

3 He give clear explanations of what is

expected of other

365 1224

4 He give subordinates explicit

instructions for how to do their work

413 1246

5 He show interest in subordinatesrsquo

personal concerns

382 1306

Supportive 383 1190

1 He often mingle with the staff 373 1386

2 He often spent time as necessary to 444 0991

33

hear complaint from staff

3 Providing guidance without pressure

is the

key to being a good leader

362 1259

4 As a rule leaders should allow

subordinates

to appraise their own work

334 1072

5 Leaders should give subordinates

complete

freedom to solve problems on their own

401 1240

Participative 408 1110

1 He is very responsive and easy to be

invited to discuss

367 1264

2 He easily understood 413 1105

3 When things go wrong and he need to

create a strategy to keep a project or process

running on schedule he call a meeting to get his

employees advice

433 1046

4 To get information out He send it by

email memos or voice mail very rarely is a

meeting called His employees are then

expected to act upon the information

384 1040

5 He want to create an environment

where the employees take ownership of the

project I allow them to participate in the

decision making process

444 1096

Achievement Oriented 387 1103

1 He determines the duties of staff 391 1113

2 He describes the conditions and tasks

and clearly what is expected

349 1021

3 He explain the level of performance 382 1165

34

that is expected of subordinates

4 He give vague explanations of what is

expected of subordinates on the job

413 1107

5 He consistently set challenging goals

for subordinates to attain

401 1110

Motivation Level 345 1178

1 1 I feel annoyed when thinking about

the things I would like to do new work

459 0906

2 I am ambitious in my career 288 1233

3 I am energized when

people count on me for ideas

439 0947

4 When involved in group projects my

team membersrsquo problems are my problems

301 1211

5 I find pleasure in recognizing and

celebrating the accomplishments of others

290 1125

6 As a practice I ask people

challenging questions when we are working on

projects together

301 1211

7 I take delight in complimenting

people I work with when progress is made

411 1190

8 I find it easy to be the cheerleader for

others when times are good and when times are

bad

382 1179

9 Team accomplishment is more

important to me than my own personal

accomplishments

321 1327

10 When involved in group projects I

am inclined to let my ideas be known

253 1335

Table 42 leadership style

35

44 RELIABILITY ANALYSIS

According to Hinton (2004) recommended four cut-off points for steadiness

which includes outstanding reliability (090 and above) high reliability (070 ndash 090)

moderate reliability (050 ndash 070) and low reliability (050 and below)

000 050 Low Reliability

050 070 Moderate Reliability

070 090 High Reliability

090 100 Outstanding

Reliability

Table 43 Reliability Analysis

Based on table 43 there are five constructs directive supportive

participative achievement-oriented and motivation level shown Cronbachrsquos Alpha

values of 0865 0914 0970 0974 and 0883 respectively None of constructs

confirm low reliability The high Cronbachrsquos Alpa values for all establish contain

that they are inwardly uniform That means all element of each establishes are

measuring the identical content creation In the nutshell the higher the Cronbachrsquos

Alpha value of a construct the higher the reliability is of measuring the same

construct

Const

ructs

Sample

Size(n)

No

of Items

Cronbachrsquos

Alpha (a)

Type

Direc 100 5 0865 High Reliability

36

tive

Supp

ortive

100 5 0914 Outstanding

Reliability

Partic

ipative

100 5 0970 Outstanding

Reliability

Achi

evement

100 5 0974 Outstanding

Reliability

Level

of Staff

Motivation

100 10 0883 Outstanding

Reliability

Table 44 Reliability Test

45 CORRELATION MATRIX

Correlation analysis was used to conclude and decide relationships between

two variables measured Toward this end Pearson correlation test was used to

diagnose whether leadership styles and motivation level are relevant to each other

Table 44 presents the correlation matrix results

Table 44 shows the relation of independent variables with motivation level

For finding the relation significant level plt 005 and plt 001were chosen

The value of correlation coefficient r for directive leadership style is 0356

with plt 005 which show a moderate relationship with the level of staff motivation

It is found that the value of correlation coefficient r for supportive leadership

style is 0369 with plt 001 show a strong relationship with the level of staff

motivation

Participative leadership style carry correlation coefficient value r of 035 2

with plt 005 which show a moderate relationship with the level of staff motivation

For achievement oriented leadership style the coefficient valuer is 0430

with plt 001 which show a strong relationship with the level of staff motivation

37

Correlation is significant at the 001 level (1-tailed)

Correlation is significant at the 005 level (1-tailed)

Constructs Directive Supportive Participative Achievement Motivation

() () () ()

Directive 1 0691 0717 0799 0356

0000 0000 0000 0012

() () ()

Supportive 1 0877 0676 0369

0000 0000 0009

() ()

Participative 1 0736 0352

0000 0012

()

Achievemen

t

1 0430

0022

Motivation 1

Table 45 Correlation between leadership styles and the level of staff

motivation

46 REGRESSION ANALYSIS

In this study multiple regression analysis was applied Each variable from

factor scores were used in the analysis Table 45 shows the results of multiple

regression analysis of the research The findings showed that leadership styles were

not significant and negatively correlate with level of motivation of staff The R2 =

38

0184 indicates that 1840 of the variance in variable level of motivation of the

staff (dependent variable) can be explained by leadership styles

Beta coefficient the achievement oriented has the highest B β =0225

followed by supportive leadership style β = 0111 directive β =0024 and the lowest

is participative leadership style is β = - 0003That means one unit increase in

directive leadership style will lead to 0024 increase in the level of motivation for

supportive leadership style one unit increase will lead to 00111 increase in the level

of motivation one unit increase in participative will lead to -0003 change in the

level of motivation of staff and one unit increase in achievement oriented will lead

to 0225 increase to the level of motivation of staff The findings explain that the

components of the leadership styles do not explain the level of motivation of the

staff

Instruction

R2=0184

Adjusted R2=0103 F= 2499 p lt 005

Dependent Variable Level of staff Motivation

Unstandardised

Coefficients

Standardise

d

Coefficient

Model B Std Error Beta t Sig

(Constant) 2268 0446 5430 0000

Total Score Directive 0024 0186 0031 0144 0984

Total Score Supportive 0101 0177 0161 0691 0585

Total Score Participative -0003 0191 -0055 -0020 1082

Total Score Achievement 0225 0170 0312 1456 0210

39

Table 46 Multiple Regression Analysis (n=50)

40

Chapter 5

CONCLUSION AND RECOMMENDATION

51 INTRODUCTION

This chapter target to discuss the outcome shown in the previous chapters by

setting against them with those finding principles and earlier investigation in the

common field Moreover the investigationrsquos confines and recommendations for the

future research and practice are shown in this chapter

52 DISCUSSION OF FINDING

The objectives of this investigation were to determine the relationship

between leadership style and motivation level It is a study of Apple Incorporation

The outcome of this investigation gives that the leadership styles are supported to the

level of staff motivation The independents variables had correlation with the level of

the staff motivation that is illustrated in Table 42 in the preceding chapter

Based on the analysis of the research (Sample the leadership styles of the

manager of the Apple Incorporation) is significant with the leadership style which

has been practiced by Chief Executive Officer of Apple Incorporation in the District

41

of Johor Bahru Johor James Liow 1992) Analysis from the research found that the

most dominant leadership is achievement oriented followed by supportive directive

participative and achievement oriented

In discussing the results the researchers prefer to discuss each hypothesis

separately in order to get an accurate and complete perceptive of the relationship

between leadership style and motivation level

The results revealed that the respondents perceived the all four leadership

styles of the manager have relation with their level of motivation towards their jobs

Furthermore the results revealed that there is significant relationship between

leadership style and motivation level

What is remarkable here is that this findings correlates strongly with the

arguments that say that relationship between leadership style and motivation level

can be both influential and no influential with staffrsquos motivation and his or her

leadership styles depends on his or her choice of the style that suits the situation or

the company

For example the researchers of University Malaya claimed that the

leadership styles of leader had relationship with staffrsquos motivation but depending on

their jobs according to the job description and the organizational chart that informs

employees what when and how tasks should be done

53 LIMITATION OF STUDY

One of the limitations in research includes lack of adequate information on a

particular subject Research equipments are very hard or expensive to acquire leading

to formulation mere assumptions Another hindrance is poor or inaccessibility to the

region of study

Some of the limitations of doing a research include access of information

availability of enough resources and time management The availability of experts in

42

editing and guidance may also be minimal where support from friends or

organisation may not be enough

The limitations of the study are those characteristics of design or

methodology that impacted or influenced the application or interpretation of the

results of your study They are the constraints on generalizability and utility of

findings that are the result of the ways in which you chose to design the study andor

the method used to establish internal and external validity

Another limitation related to building the evidence about ldquosurvival of

consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin

spiritrdquo Not knowing all of your extended family members limits your ability to

verify statements communicated by the Medium When information related to a

discarnate is not verified this result could be related to the sitterrsquos limitations but it

may also be related to the Medium These challenges however highlight the

limitations of spirit communication and in general further highlights the complexity

of studying the ldquoA study of Apple Incorporationrdquo

Limitations in research methods vary depending on the type of method used

and how it was conducted They include language barriers you might want to do a

research on something that is in a language which you do not understand and the

production of a translator is not available You might also be short of the research

materials and others are not immediately available among others

Limitations are influences that the researcher cannot control They are the

shortcomings conditions or influences that cannot be controlled by the researcher

that place restrictions on your methodology and conclusions Any limitations that

might influence the results should be mentioned

54 SUGGESTIONS FOR FUTURE RESEARCH

From this research the researcher recommends a several means that could be

taken to improve staffrsquos motivation by concentrating on leadership styles

43

According to Marketing minds (2012) Apple Inc uses the Apple brand to

compete across several highly competitive markets including the personal computer

industry with its Macintosh line of computerslaptops and related software the

consumer electronics industry with products such as the iPod digital music

distribution through iTunes Music Store the smart phone market with the Apple

iPhone magazine book games and applications publishing via the AppsStore for

iPhone and the iPad tablet computing device and movie and TV content distribution

with Apple TV The company is also establishing a very strong marketing presence

relative to the rival (Google) in the advertising market via its business Apps and iAd

network Steve Jobs the co-Founder of Apple described the company as being a

mobile devices company largest in the world as their revenues are bigger than

Nokia Samsung or Sonys mobile devices business

The story started two months ago when Google released its first smart phone

This new smart phone made by a Taiwanese company called HTC and the phone

called Nexus One After three weeks Apple Company said is going to sue the

manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC

The company which has been releasing iPhone since 2007 believes that HTC

illegally used 20 patents of Apple These patents are related to user interface

architecture and hardware of iPhone Apple Company filed a lawsuit in US District

Court in Delaware and an objection presented to the International Trade Commission

in USA too

In response to these accusations made by Apple Company against HTC

company The HTC denied Applersquos allegations and declared to fight the suit In other

response HTC said it has been making phones for a far longer time than Apple

including a touch screen device called the XDA that predates the iPhone by about 5

years

Implications

The implications here appear to be that HTCrsquos technological primary somehow goes

against Applersquos claims that the company violated 20 of its patents And while itrsquos

certainly possible that that might be the case itrsquos hard to accept that argument

without a list of patents to back it up

Patents

44

Here some of the patents that Apple Company accusing HTC Company used them

for its new Nexus phone manufactured for Google They are Multi-touch Screen

Multifinger gestures device integration and multitasking accelerometer patents

What is Android Android is a software installed in the mobile devices that includes

an operating system middleware and key applications The Android SDK provides

the tools and APIs necessary to begin developing applications on the Android

platform using the Java programming language

Terminology

Today in the market consumer have a lot of options for every product

whether it be an IT product or Home PCs or consumer durables or a FMCG product

This study may be helpful for company to know about the factors affecting the

consumer behavior and patterns of the consumer It may also be helpful to know the

specific requirement of customer so that the customer can be easily satisfied

Moreover this study helps to know the buying habits and patterns of customer The

study will help the company to understand the relationship that a consumer have with

their Apple product It will help to ascertain the reason which makes the undisputed

leader in almost every segment in which they operate

All Apple Professional Development facilitators are educators themselves

That gives them a unique view they know whatrsquos important in the classroom so they

can ensure that you learn about your Apple products and how they can best serve you

and your students We have created workshops in the following categories

These curriculum-focused workshops help teachers apply their skills with

Apple products to specific areas and disciplines to produce effective personal

learning for their students

Focused on technology skills these foundational workshops help teachers

become confident and comfortable integrating Apple products into their teaching

strategies

These workshops for school leaders and Education decision-makers focus on

issues important to success such as visioning and planning

Our research investigated the role of social norms in an extended theory of

planned behavior (TPB) in the explanation of prostatecolorectal cancer screening

(CS) intention and the prediction of CS uptake among men

45

Apple is well known for giving its customers things that they need but didnt

know they needed until the product shipped In that spirit Apple is in a unique

position to make further gains with that philosophy especially as other companies

pull back reduce RampD or get out of some markets completely

I written before about how Apples financial position gives it a unique

competitive advantage over the competition That discussion pointed to how Apple

can pay cash for components get to the front of supplier delivery schedules then

through volume drive prices down putting extreme price pressure on the

competition while they develop the next generation with RampD dollars

Even as Apple does this they are mindful of their brand Selling cheap

products doesnt sit well with Apple and they definitely dont want to undercut or

cannibalize other product lines

So if one asks the question about what Apple can deliver in a time when

customers are watching every penny its silly to envision a cheaper stripped down

version of a product thats already doing well Instead as Apple ponders how to

deliver new products to cost conscious customers the company tends to think about

holes in the market that can be exploited with their technology -- but which dont

undercut current products

There are other considerations as well For example the iPod touch doesnt

have a camera or an FM radio Other than the CPU it doesnt radiate and can

therefore be used in corporate or government environments that would otherwise

forbid a device that could be a security concern Our fantasies often neglect to

consider such things Because people expect to use their iPhone anywhere that

device has a different set of design constraints

Availability of multi-modal logistics services has been introduced and

occupational safety and health management system elaborated The DTPB can

provide a useful framework for evaluating interventions to increase logisticians

motivations to safety performance The overriding aim of this study was to design

and pilot test a questionnaire for subsequent use in a large-scale survey This study

describes the early stages of a research questionnaire development and a pilot study

The main results of this pilot study that the questionnaire proved to be reliable and

the analysis although preliminary provided strong support for the predictive power

of the DTPB The evaluation led to minor changes in the questionnaire Currently

46

the relevant literature surrounding the DTPB reveals a lack of research that utilizes

empirically validated theories in the field of logistics safety There is therefore a need

to consider more practical issues that emerge when applying the theory As is often

the case with the DTPB questionnaire the participants thought the questionnaire was

rather long This is important given that lengthy questionnaires can impact on data

quality through reduced completion rates due to factors such as lowered participant

motivation The length of the questionnaire could be accommodated thereby

encouraging participation Another comment levied at the DTPB questionnaire is that

it appears rather repetitive Indeed responses received in the present context included

wersquove answered that already Alternatively it may be better to group the outcomes

and behavioural belief statements and address the issue of similarity

Although the key purpose of this study was to develop and pilot a

questionnaire and not to generalize its findings it is of interest to note that the

occupational doctors advice has significant relationship to safety performance One

possible reason is that occupational safety and health information is not easily

available thereby increasing the reliance of the workers on the occupational doctors

advice This finding together with the significant influence of peer culture within the

DTPB framework would seem to strengthen the view that increasing exposure of

logisticians to occupational safety and health may encourage more positive

subjective norms and implies that contact with occupational doctors may encourage

the logisticians to work safely

Deeper interpretation suggests that peers causal attributions regarding safety

performance in their workplace may exert a comparatively strong influence over

logisticians991257 safety It also adds weight to the suggestion that occupational safety

and health training should form part of the logistics company991257s annual training plan

and as such supports the view that occupational safety and health intervention

programmes are required

He findings from questionnaire pilot test seem to corroborate previous

research by suggesting that subjective norms is a key issue to be addressed in any

occupational safety and programme as is the case of the logistics sector The result is

in line with the results reported by Hamilton and White Paris and Van den Broucke

and Fogarty and Shaw who found subjective norms to be important in affecting

adoption of a system As such it would seem that efforts should be made to enhance

knowledge and in particular to highlight the benefits of safety performance for both

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

REFERENCES

Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 8: Thesis Leadership of Apple

vi

32 Population and Sampling Technique28

4 RESEARCH FINDING29

41 Response Rate30

42 Descriptive Demographic Profile30

43 Descriptive Analysis31

44 Reliability Analysis35

45 Correlation Matrix36

46 Regression Analysis37

5 CONCLUSION AND RECOMMENDATION40

51 Introduction40

52 Discussion of Finding40

53 Limitation of Study41

54 Suggestions for Future Research42

55 Conclusion47

6 REFERENCES48

Appendices 51

vii

LIST OF TABLES

TABLE NO TITLE PAGE

41 Demographic Profile

30

42 Leadership style

32

43 Reliability Analysis 35

44 Reliability Test 35

45 Correlation between leadership styles and the level of staff motivation 37

46 Multiple Regression Analysis 38

viii

LIST OF FIGURES

FIGURE NO TITLE PAGE

31 Required Sample Size

1

1

CHAPTER 1

INTRODUCTION

11 BACKGROUND

Its ironic that when you ask leadersmdasheven good onesmdashwhat constitutes

leadership you often get vague disparate and vapid responses Youd think that of

all people this population would offer crisp and concrete definitions of their own

crucial work Instead you get references to energizing visioning pathfinding

modeling and a dozen other tangents of real leadershipmdashbut almost no reference to

the central task of leaders influencing

This is especially disconcerting in an era where Fortune 500 companies are

crumbling under the weight of financial strain and once powerful and confident

leaders are crawling to Washington begging for bailouts The vast majority of todays

crises are the natural consequence of ineffective or misdirected influence Either

leaders have been incapable of influencing their employees to create value for

customers (eg the US auto industry) or theyve exerted influence that has driven

2

employees to unconscionable behavior bringing the global economy to its knees (ie

the financial sector) Today more than ever we ought to see clearly that leadership

isnt a combination of fuzzy concepts and proclivities Leaders are responsible for

intelligently and ethically influencing behavior in a way that creates value

Fortunately not all leaders are missing the mark I recently met one of the

few leaders who in my experience has a concrete expression of leadership on the tip

of his tongue Tim Tassopoulos chief operating officer of Chik-fil-A says it this

way Leadership is intentional influence

I couldnt agree more For 20 years my colleagues and I have worked with

leaders to help them increase their capacity for influencing change But it came as a

surprise to us that prior to helping them learn how to influence we had to draw their

attention to it as their core work

Tim on the other hand understands that it all comes down to whether one of

his 50000 front-line associates with a few discretionary minutes decides to lean

against a wall or walk out to the dining area and clean tables Tims success or failure

as a leader does not come down to whether he is charismatic visionary or

inspirational It comes down to whether at the end of the day people behave in ways

that improve results Period

With that said the second biggest problem leaders face is that few of them

have any systematic way of even thinking aboutmdashmuch less practicingmdashinfluence

Oh we complain about it a lot All leaders can point to dysfunctional political

unproductive behaviors in their organizations For example

Fiefdoms Most leaders complain that people in their companies put the

interests of their department over the interests of the company In one Fortune 500

company the training department encouraged a vendor to sue another division of the

company to prevent that division from cutting separate deals with the vendor which

would have threatened the training departments monopoly

Compliance In US hospitals 2 million patients will be infected this year by

the very caregivers who are trying to heal them An enormous percentage of these

infections could be avoided if leaders could just find a way to influence people to

wash their hands consistently Compliance rates today hover somewhere between

30 and 50

Silence More than 90 of respondents in a recent study we conducted at

VitalSmarts reported they are currently working on a cross-functional initiative that

3

they are certain will fail Our research showed that the primary cause of these failures

is silence People see lots of problems in their initiatives but they work in

organizations where its not OK to speak up about them Our study found that this

pattern of problem behavior is a root cause of more than 85 of project failures

Given that few leaders can even define leadership its no surprise that their

performance is mediocre at best We recently studied the successes and failures of

more than 1000 leaders from 50 global companies to influence strategically critical

behavior change in their companies We were stunned to discover that fewer than 1

in 20 had any evidence of success in spite of their belief that change was crucial As

we combed through the data some key insights emerged that help us understand why

so few leaders either grasp or exert influence well

Leaders confuse talking with influencing Many leaders think influence

consists of little more than talking people into doing things Its no wonder most

influence efforts start with PowerPoint presentations But profound persistent and

overwhelming problems demand more than verbal persuasion Anyone whos ever

tried to talk a smoker into quitting knows theres a lot more to behavior change than

words

Leaders make the same mistake when they publish platitudes in the form of

Mission and Values statements give a few speeches on why these values are crucial

and then assume their job is done

Leaders believe in silver bullets When leaders actually attempt to influence

new behavior its common for them to look for quick fixesmdashto fall into the trap of

thinking that deeply ingrained bad habits can be changed with a single technique

The failure mode is to rely on any single approach

Some host star-studded retreats Others hand out inspiring posters and color-

changing mugs and think people will line up for change Still others believe its all

about incentives and so they tinker with the performance-management system or tie

new behaviors to executive bonuses The research shows that when leaders rely on

just one simple source of influence to drive change they almost always fail

In the future Ill use this column to share what weve learned from leaders

who dont suffer in ignorance about influence Over the past 20 years my colleagues

and I have sought out and studied a different kind of leader Weve tried to find those

who had remarkable abilities to influence changemdashrapidly profoundly and

sustainably

4

Weve studied up close the methods used by one remarkable influencer who

mdashwith no formal authoritymdashhas changed behavior in thousands of US hospitals

Weve looked first hand at one influencer who has saved 5 million lives from AIDS

mdashsimply by influencing behavior change in a country of 60 million people We

worked with a corporate chief who within 12 months influenced deeply entrenched

habits in employees with an average of 26 years tenure

What weve learned is that when you know what youre doing change can

happen relatively quickly And it all starts with gaining greater clarity about what

leadership really means then finding a way of thinking about the fundamental

principles of influence

Leaders lack a theory of influence Very few leaders can even answer the

question How do you change the behavior of a large group of people And yet

this is what theyre ultimately paid to do It isnt just about making a decision its

about getting people aligned to execute the decision And this means influence

Imagine discovering just as the anesthesia is taking effect that your heart surgeonmdash

the one hovering over your chest with a scalpelmdashis working off a gut hunch about

how to conduct a bypass Unless leaders become articulate about a repeatable and

effective way of influencing profound rapid and sustainable behavior changemdash

theyll continue to rack up predictably high failure rates at leading change

Leaders act as if its not their job to address entrenched habits Most leaders put a

great deal of time into crafting strategy selecting winning products and engaging

with analysts shareholders and major customers But few realize the success or

failure of their grand schemes lies in influencing the behavior of the hundreds or

thousands of people who will have to execute the big ideasmdashtheir employees

By contrast the most influential leadersmdashthe 5 who succeed consistently at

influencing profound and essential behavior changemdashspend as much as half of their

time thinking about and actively influencing the behaviors they know will lead to top

performance The 95 who dither and fail tend to delegate what they dismiss as

change management to others most often leaders in human resourcesmdashwho often

lack the credibility to influence real change The average leader spends little if any

of his or her time on active efforts to create behavior change Consequently nothing

changes

Performance is a function of the three factors acting together Ability has to

do with whether a person can do a task Motivation is a measure of whether a person

5

wants to do it Opportunity is about accessibility a person canrsquot do a task if she is not

given a chance or if she is denied access to necessary resources or amenities

This framework ndash looking at human performance as being influenced by

multiple factors ndash reflects the difficult and variable nature of our work today All of

these factors must be supported by the work environment in order for peoplersquos best

work to occur So how can the workplace help

According to Judith Heerwagen a former scientist with the Pacific Northwest

National Laboratory who is now a program expert with the General Services

Administration productivity and the workplace are related in these ways

In this section we discuss what motivation is and why it is important and

how motivation affects behaviour human relations and performance Motivation is

defined as ldquothe intention of achieving a goal leading to goal directed behaviour

When we refer to someone as being motivated we mean that the person is trying

hard to accomplish a certain task Motivation is clearly important for someone to

perform well However motivation alone is not sufficient

Ability is having the skills and knowledge required to perform the job is also

important and is sometimes the key determinant of effectiveness Finally

environmental factors having the resources information and support one needs to

perform well are also critical to determine performance

ldquoA building can affect opportunity by providing equitable access to

conditions that reduce health and safety risks equitable access to amenities and

compensatory design options where inequities exist and are difficult to eliminate

entirelyrdquo

ldquoA building can positively affect ability by providing comfortable ambient

conditions by enabling individual control and adjustment of conditions and by

reducing health and safety risks Negative impacts on ability to do work are

associated with conditions that are uncomfortable distracting hazardous or noxious

ldquoA building can positively affect motivation by providing conditions that

promote positive affective functioning psychological engagement and personal

control Moods create the lsquoaffective contextrsquo for thought processes and behaviors and

are directly tied to motivation

Motivation is the internal process leading to behavior to satisfy needs

6

Have you ever wondered why people do the things they do The primary

reason people do what they do is to meet their needs or wants The process people go

through to meet their needs is

Need rarrMotive rarrBehaviour rarrSatisfaction or Dissatisfaction

What makes employees willing to ldquogo the extra milerdquo to provide excellent

service market a companyrsquos products effectively or achieve the goals set for them

Answering questions like this is of utmost importance to understand and manage the

work behaviour of our peers subordinates and even supervisors As with many

questions involving human beings the answers are anything but simple Instead

there are several theories explaining the concept of motivation

Performance = motivation x ability x environment

According to this equation motivation ability and environment are the major

influences over employee performance Performance is a function of motivation

ability and the environment in which you work Zappos seems to be creating an

environment that encourages motivation and builds inclusiveness The company

delivers above and beyond basic workplace needs and addresses the self-

actualization needs that most individuals desire from their work experience CEO

Tony Hsieh believes that the secret to customer loyalty is to make a corporate culture

of caring a priority This is reflected in the companyrsquos 10 core values and its

emphasis on building a team and a family During the interview process applicants

are asked questions relating to the companyrsquos values such as gauging their own

weirdness open-mindedness and sense of family Although the offer to be paid to

quit during the training process has increased from its original number of $400 only

1 of trainees take the offer Work is structured differently at Zappos as well For

example there is no limit to the time customer service representatives spend on a

phone call and they are encouraged to make personal connections with the

individuals on the other rather than try to get rid of them

Although Zappos pays its employees well and offers attractive benefits such

as employees receiving full health-care coverage and a compressed workweek the

desire to work at Zappos seems to go beyond that As Hsieh would say happiness is

the driving force behind almost any action an individual takes Whether your goals

are for achievement affiliation or simply to find an enjoyable environment in which

to work Zappos strives to address these needs

7

Although Zappos has over 1300 employees the company has been able to

maintain a relatively flat organizational structure and prides itself on its extreme

transparency In an exceptionally detailed and lengthy letter to employees Hsieh

spelled out what the new partnership with Amazon would mean for the company

what would change and more important what would remain the same As a result of

this type of company structure individuals have more freedom which can lead to

greater satisfaction

The topic of motivation plays a central role in the field of management as it

is one of the most popular management topics Motivation derives from the Latin

word for movement and it has been widely acknowledged as a critical determinant

of our behavior Motivation affects how and to what extent we utilize our skills and

abilities Unmotivated employees are less willing to be cooperative and supportive

and they may decrease work effort time on the job productivity and performance

Thus we need to motivate employees to boost productivity Jeff Taylor founder of

Monstercom said that to be successful you have to be able to motivate others To

this end researchers are studying the factors that energize direct and sustain work-

related behavior and you will learn about their motivation theories in this chapter

Despite their difficulties because they canrsquot simply buy motivation

organizations are designing incentive systems to motivate employees Self-

motivation is one of the most important skills companies look for when hiring Thus

your ability to motivate yourself and others is critical to your career success and the

goal of this chapter is to increase your ability to do so

Based on the expiratory study done by most of the staff they consented with

the statement that the level of motivation is equivalent with the leadership styles of

the mangers

Be a yardstick of quality Some people arent used to an environment where

excellence is expected by Steve Jobs

8

12 PROBLEM STATEMENT

Motivation is defined as the process that initiates guides and maintains goal-oriented

behaviors Motivation is what causes us to act whether it is getting a glass of water

to reduce thirst or reading a book to gain knowledge The act or process of giving

someone a reason for doing something and it is also called as the act or process of

motivating someone Motivation is a desire or willingness to do something

enthusiasm It is a force or influence that causes someone to do something There are

three major components to motivation activation persistence and intensity

All levels of management perform these functions but the amount of time a manager

spends on each function depends on the level of management and the needs of the

organization Managers just dont go out and haphazardly perform their

responsibilities Good managers discover how to master five basic functions

planning organizing staffing leading and controlling

A manager needs to be a good leader While a manager organizes and plans the good

leader must also inspire employees with a vision for the organization A manager

needs to be an effective communicator and liaison between employees customers

and other managers of the organization A manager needs to be an effective

negotiator When organizations are developing or undergoing change the manager is

often required to negotiate with competitors contractors suppliers and employees

A manager must act as a figurehead that reinforces the mission and vision of an

organization to employees customers and other stakeholders

Leadership has a direct cause and effect relationship upon organizations and their

success Leaders determine values culture change tolerance and employee

motivation They shape institutional strategies including their execution and

effectiveness Leaders can appear at any level of an institution and are not exclusive

to management Successful leaders do however have one thing in common They

influence those around them in order to reap maximum benefit from the

organizationrsquos resources including its most vital and expensive its people Libraries

9

require leadership just like business government and non-profit organizations

Whether a public special or academic library that libraryrsquos leaders directly affect

everything from patron experience to successfully executing stated missions

including resource allocation services offered and collection development strategies

In fact the influence of leaders and their effectiveness in moving people to a shared

vision can directly shape the libraryrsquos people its materials how patrons use or

interact with them and whether or not that experience is beneficial With leadership

potentially playing such a vital role in the success of information centers and patron

experiences it is useful to consider the different types of leaders and their potential

impact on libraries as organizations

Current leadership theories describe leaders based upon traits or how influence and

power are used to achieve objectives When using trait-based descriptions leaders

may be classified as autocratic democratic bureaucratic or charismatic If viewing

leadership from the perspective of the exchange of power and its utilization to secure

outcomes leaders are situational transactional or transformational Understanding

these different tropes can provide a vocabulary for discussion that can lead to

meaningful desired results It bears noting that not all leaders are created equal and

leadership quality may vary enormously across industries or simply within an

organization In addition identifying an individual leaderrsquos style is central to

evaluating leadership quality and effectiveness especially as it relates to

organizational goals Below is a brief examination of each common leadership style

listed above and their potential impact on a group as well as their relative usefulness

Leadership style impacts the organization by affecting employee morale

productivity decision-making speed and metrics Successful leaders carefully

analyze problems assess the skill level of subordinates consider alternatives and

make an informed choice By choosing the most appropriate leadership style for the

situation an effective leader provides a lasting impact Leaders establish a clear

distinction between subordinates and superiors

When leaders use a coaching style instead subordinates feel safer and encouraged to

focus on their own development which ultimately helps the company for the long

term by increasing employee morale retention and satisfaction A leader engages

10

with employees to figure out the best way to accomplish the companyrsquos strategic

goals This includes decreased errors minimized waste and increased customer

satisfaction Participative leaders run team-building exercises to promote cultural

awareness and diversity which can improve productivity by allowing the team to

recognize each otherrsquos strengths and value

13 SIGNIFICANT OF THE STUDY

There are a number of different styles of leadership and management that are

based on different theories The individuals style will be use based on a combination

of their beliefs values and preferences as well as the organizational culture and

norms which will encourage some styles and discourage others

Different motivational theories can directly impact an employeersquos

contribution to the overall success of an organization Additionally motivational

theories can influence the behaviors and leadership methods within an organization

The result of employee motivation combined with leadership theories will influence

employee satisfaction This article will review factors that are directly attributed to

employee satisfaction

According to Watkiss (2004) motivation is the way to drive person into

doing something Much of the driven are the thought of a potential reward or a

consequence of not doing something Motivation is the forces the people do

something this is a result of the individual needs being satisfied (or met) so that

individual has the inspiration to complete the task Motivation refersto the initiation

direction intensity and persistence of human behaviour Based on the definition of

Watkiss (2004) it can be concluded that the motivation is the idea and initiative to

encourage and drive the individual to do something or to performance better jobs

Ormrod (2003) stated that the main reason of existence for organizations is not

merely to survive but also to gain profit and the companies enable to competitive

11

weather in locally or globally In order to achieve these missions companies have to

satisfy the employees who are considered asa cornerstone in many companies Thus

the employees would have a high morale self-esteem and also feel comfortable

toward the place where they work in However it is hard to argue that a motivated

workplace means that the organizations would get high performance or maybe

would increase revenue However managers is necessary to take actions in order to

satisfy employees and thereby it is suppose to increase the employeersquos motivation

After increasing motivations the employees will work harder and feel that they are

responsible to achieve all targets and goals that ordered by supervisors In other

words mean that employees would be fell that the organization as belong to them

For an instance motivation in the education process can have many effects on

how students learn and their behaviour to the course matter (Ormrod 2003) It can

direct behaviour toward particular goals and lead to increased effort and energy

It also can help the organization involved in determining the level of it It is

to help the managers to find his or hers leadership styles and increases the leadership

qualities Leadership is a fundamental aspect of the human condition Leadership

today is more difficult and more necessary than before The health and growth of any

organization rises and falls on leadership Studying leadership will make us better

followers Leadership skills can be learned in a systematic and thorough way

14 BACKGROUND OF THE APPLE INC

Apple started in 1976 as a computer company In the last decade however

Apple has expanded into a very intricate company that specializes in much more than

just computers In 2001 Apple broke the barrier with the iPod eventually becoming

the dominant market leader in music players As well Apple joined the phone

industry in 2007 with the iPhone which has also been widely successful

12

Apple is a consumer goods company and therefore evaluating its value

requires understanding its products and consumers This can be very difficult

because Apple competes with many different companies throughout the different

industries it takes part in

Apple has established a unique reputation in the consumer electronics

industry One of the most unique things about Apple is that it has a very strong

customer base This is extremely important in understanding Apple

Apple is probably the most well-known company when it comes to the

making of technology that is cutting edge and something that everyone wants to have

in their possession Apple Computer first came to be a company in 1976 when Steve

Jobs and Steve Wozniak when they released the Apple I and was located in

Cupertino California These two young men dropped out of college and were often

viewed as outcasts in most of the places that they were at including schools which

could have been the reason that they dropped out of college As most people have

heard Apple really started in the basement or garage depending on who the person

talks to rather than at some expensive business location Which is perhaps the reason

so many people were first intrigued by the brand and could be the reason that the

computers were such a success they were created by guys that knew what they

wanted and passed this on to the rest of the world And what they wanted was

something that other people wanted as well

The first order that the two built is somewhat of an amazing feat that was the

beginning of the company After being introduced to one another they made a

working model of their computer and took it to a nearby computer store in order to

try to make it onto the market The owners of the store ordered fifty of the machine

that was to be fully assembled and ready to go which seemed to be an impossible

feat However they did succeed as they bartered and promised many IOUs to

companies to get the parts that they would need since they had no money to buy

these on their own They finished all fifty machines in thirty days and took them to

the store to sell which they received around five hundred dollars a piece for these

machines They were a hit with those that came to the store

Now Apple is a brand that most people automatically know all over the

world They are known for their innovative technology that is usually the first of its

kind on the market and something that all people love to own and make their lives a

bit easier with the advancements that they gave people The company continued to

13

stay on top of their game and improve upon their technology they produced such

things as the iMac which really did help to propel the company in the eyes of many

consumers

The first home computer with a GUI or graphical user interface was the

Apple Lisa The very first graphical user interface was developed by the Xerox

Corporation at their Palo Alto Research Center (PARC) in the 1970s Steve Jobs

visited PARC in 1979 (after buying Xerox stock) and was impressed and influenced

by the Xerox Alto the first computer ever with a graphical user interface Jobs

designed the new Apple Lisa based on the technology he saw at Xerox

With the 1984 Apple Macintosh Steve Jobs made sure developers created

software for the new Macintosh Computer Jobs figured that software was the way to

win the consumer over

14

CHAPTER 2

LITERATURE REVIEW

21 DEFINITION AND MOTIVATION THEORY

Motivation is internal and external factors that stimulate desire and energy in

people to be continually interested and committed to a job role or subject or to make

an effort to attain a goal

Motivation results from the interaction of both conscious and unconscious

factors such as the (1) intensity of desire or need (2) incentive or reward value of the

goal and (3) expectations of the individual and of his or her peers These factors are

the reasons one has for behaving a certain way An example is a student that spends

extra time studying for a test because he or she wants a better grade in the class

Motivation is also a feeling of enthusiasm or interest that makes you

determined to do something Motivation is the desire that fuels a person to do certain

things based on the wants and needs of a person If a person wishes to meet these

wants and needs then it necessitates him to motivate himself so that he can make

certain moves A person is unique and apart from another so his wants and needs

vary greatly from that of the other The same is true for the peoples levels of

motivation

The different wants and needs in every person vary in intensity based on the

focus goals and the total human psyche of the person This is why the motivation of

a person is unique despite having similar wants and needs with others

The decision to increase your motivation is the key to the bringing a greater

sense of it for yourself This can be done by putting greater focus on the things that

15

you want to achieve until you actually accomplish them The stronger your focus is

on the goal the greater the motivation will be

The truth of the matter is if you are unable to keep track of your goals it can

be generalized that you do not really desire to achieve it Motivation can come

naturally and no amount of inspirational talk will set you to action if you really are

not into taking the goal seriously

Setting goals that stir positive feelings within you are important to keep

yourself motivated Once you have found these focus yourself on being able to get a

hold of them There will be a lot of distractions so pick up at a comfortable pace and

make things happen

The definition of motivation involves the total understanding of the self

Receiving rewards is one reason for being motivated but beyond that is a set of

benefits that are more valuable than concrete rewards These can be enhanced work

output more productivity better work habits and an increased of understanding of

yourself

According to various theories motivation may be rooted in the basic need to

stay motivated in the face of challenges and negative people Setbacks and

unsupportive colleagues or friends will make you even more determined when you

know how to stay motivated avoid the criticism endless nagging and moaning of

those around you When you easily and effortlessly get things done you give people

little reason to criticize you In fact they are likely to give you more freedom to do

things your way start new projects with enthusiasm and stay motivated over time

When you can see things through to completion you will have renewed confidence in

your ability to succeed stop things getting any worse When you know how to be

highly motivated in a matter of seconds you can turn around situations you have

neglected in the past feel in charge of you life As you get more done with ease you

will have order where you used to have chaos You will know what you want and

feel compelled to move ahead and get it develop leadership skills and positively

affect those around you Your drive and enthusiasm will touch everyone you deal

with People will turn to you for leadership and guidance enjoy a more harmonious

home life Imagine hearing praise and gratitude for all the little things you get done

around the house You will enjoy a satisfying feeling of accomplishment at the end

of each evening eliminate problems while they are small You will deal with

potential problems and concerns sooner rather than later This habit alone will put

16

you back in control save money by getting things done on time You will eliminate

those late fees fines and charges that procrastinators waste their hard earned money

on put an end to regrets Become the kind of person who jumps on opportunities

And enjoy the excitement and passion you feel when you are giving 100

understand what motivates you and enjoy greater success When you discover your

unique motivation blueprint getting ahead will never be a mystery again You can

fire up your motivation engine whenever you choose to move ahead quickly in your

career When you can calmly and efficiently get your work done you position

yourself for more responsibility and a higher salary earn the respect of your boss and

colleagues As a dependable and productive member of the team people will

appreciate you and seek your valuable advice on important matters and Feel fantastic

about yourself As a motivated self-starter your self-esteem will soar you will

accomplish much more have greater success and live a full life

22 DEFINITION CONCEPT AND LEADERSHIP THEORY

In a research on leadership_(Stodgill(1974) has identified more than eleven

explanations on leadership which has different foundation Many definitions have

been identified by researchers for example Stoggil (1950) explained that leadership is

a process to influence people to achieve certain goals and target Tannembum amp

Massarik (1957) explained that A frame of reference Management

Science (October) 1-19t hellip)

Individuals are concerned not only with the absolute amounts of rewards they

receive for their efforts but also the praising from employer We lead when we

manage a football team or teach a classroom of children We lead our own children

when we are parents and we lead when we organize anything We certainly lead

when we manage projects or develop a new business We lead the moment we take

the first supervisory responsibility at work and we may lead even before we assume

official responsibility to do anything A vicar or preacher leads a congregation A

17

writer or visionary may lead when he or she puts pen to paper and creates a book or

poem or article which inspires and moves others to new thoughts and actions A

monarch and a president are both leaders So is a local councillor and so can be a

community fund-raiser A ruthless dictator is a leader So was Mother Theresa and

so was Mahatma Gandhi

We can find leadership in every sort of work and play and in every sort of

adventure and project regardless of scale and regardless of financial or official

authority And so given the many ways in which leadership operates it is no surprise

that leadership is so difficult to define and describe

Leadership is a process by which a person influences others to accomplish an

objective and directs the organization in a way that makes it more cohesive and

coherent Leaders carry out this process by applying their leadership attributes such

as beliefs values ethics character knowledge and skills

To inspire your workers into higher levels of teamwork there are certain

things you must be know and do These do not come naturally but are acquired

through continual work and study Good leaders are continually working and

studying to improve their leadership skills they are NOT resting on their laurels

The difference of staffsrsquo perceptions might be influenced by gender age

status academic qualifications work tenure educational level family background

interest and so on Itrsquos clear that the perceptions of staffs on their managerrsquos

leadership style can be influenced with so many factors and it plays an important role

is determining the climate success organization and the level of achievement of the

organization itself

23 PATH GOAL THEORY

The Path-Goal model is a theory based on specifying a leaders style or behavior that

best fits the employee and work environment in order to achieve goals (House

18

Mitchell 1974) The goal is to increase an employees motivation empowerment

and satisfaction so that they become productive members of the organization

Leadership concept that the subordinates accept a leaders behavior only so

far as they view it as resulting in immediate or future benefit Thus a leaders main

function is to clear a path to the realization of the subordinates goals he or she must

choose the behavior patterns that are most applicable in helping the subordinates get

what they want

Path-Goal is based on Vrooms (1964) expectancy theory in which an

individual will act in a certain way based on the expectation that the act will be

followed by a given outcome and on the attractiveness of that outcome to the

individual The path-goal theory was first introduced by Martin Evans (1970) and

then further developed by House (1971)

Leaders can take a strong or limited approach in these In clarifying the path

they may be directive or give vague hints In removing roadblocks they may scour

the path or help the follower move the bigger blocks In increasing rewards they

may give occasional encouragement or pave the way with gold

In fact leader should clarify the path so subordinates know which way to go

remove roadblocks that are stopping the things going there and Increasing the

rewards along the route There are four style of leadership which are supportive

directive participative and achievement-oriented leadership

Supportive leadership

Considering the needs of the follower showing concern for their welfare and

creating a friendly working environment This includes increasing the followers self-

esteem and making the job more interesting This approach is best when the work is

stressful boring or hazardous The leader make work pleasant for the workers by

showing concern for them and by being friendly and approachable It is most

effective in situations in which tasks and relationships are physically or

psychologically challenging Good relations are promoted with the group and

sensitivity to subordinates needs is shown

Directive Leadership

Telling followers what needs to be done and giving appropriate guidance

along the way This includes giving them schedules of specific work to be done at

19

specific times Rewards may also be increased as needed and role ambiguity

decreased (by telling them what they should be doing)

This may be used when the task is unstructured and complex and the follower

is inexperienced This increases the followers sense of security and control and

hence is appropriate to the situation

The leader informs her followers on what is expected of them such as telling

them what to do how to perform a task and scheduling and coordinating work It is

most effective when people are unsure about the task or when there is a lot of

uncertainty within the environment Specific advice is given to the group and ground

rules and structure are established For example clarifying expectations specifying

or assigning certain work tasks to be followed

Participative leadership

Consulting with followers and taking their ideas into account when making

decisions and taking particular actions This approach is best when the followers are

expert and their advice is both needed and they expect to be able to give it The

leaders consult with their followers by consulting with them before making a

decision on how to proceed It is most effective when subordinates are highly trained

and involved in their work Decision making is based on consultation with the group

and information is shared with the group

Achievement-oriented leadership

Setting challenging goals both in work and in self-improvement (and often

together) High standards are demonstrated and expected The leader shows faith in

the capabilities of the follower to succeed This approach is best when the task is

complex

The leader sets challenging goals for his followers expects them to perform

at their highest level and shows confidence in their ability to meet this expectation

It is most effective in professional work environments such as technical or

scientific or in achievement environments such as sales Challenging goals are set

and high performance is encouraged while confidence is shown in the groups ability

The path-goal theory by House(1971) also known as the path-goal theory of

leader effectiveness or the path-goal model is a leadership theory in the field

The original path-goal theory identifies achievement-oriented directive

participative and supportive leader behaviors

20

The directive path-goal clarifying leader behaviour refers to situations where

the leader lets followers know what is expected of them and tells them how to

perform their tasks

24 NEED FOR ACHIEVEMENT THEORY

Need for Achievement (n Ach) is the degree to which someone is motivated

to set and reach goals People with a high n Ach are usually driven to succeed for

internal reasons such as personal satisfaction rather than by external pressures

Personality trait characterized by an enduring and consistent concern with

setting and meeting high standards of achievement This need is influenced by

internal drive for action (intrinsic motivation) and the pressure exerted by the

expectations of others (extrinsic motivation) Measured by thematic appreciation

tests need for achievement motivates an individual to succeed in competition and to

excel in activities important to him or her

These individuals work hard to meet their goals and tend to take on tasks that

are moderately difficult to accomplish If they choose a goal that is too easy the

achievement is not very rewarding and if they chose something that is too difficult

success may not be obtainable Say someone with a high n Ach is just beginning to

set high standards for themselves in fitness They may aim to run a 5k (3-mile) race

but they would shy away from a longer race until they have become a more

experienced runner so they arenrsquot setting themselves up for failure

People high in N-Ach are characterized by a tendency to seek challenges and

a high degree of independence Their most satisfying is the recognition of their

achievements

21

25 DIRECTIVE LEADERSHIP STYLE

The directive leadership style is one of four leadership behaviours identified

by the path-goal theory of leadership Directive leadership is characterized by setting

clear objectives and rules for your subordinates and ensuring that your expectations

and directions are clearly defined and understood by your subordinates Directive

leadership may be advisable when subordinates are unskilled or inexperienced at a

complex task It may backfire if imposed upon highly skilled and experienced

employees who are extremely competent to perform the task

An instructional type of managerial style characterized by a leader who tells

subordinate staff what they are expected to do and how to perform the expected

tasks A directive leadership style might be helpful for a manager within a business

where their subordinate staff members have jobs that are not particularly specialized

and so they need more guidance to avoid uncertainty

Directive leadership is one of five models of leadership described by Bernard

Bass Directive leadership is a style of leading people in a business or project It is

probably the most common form of leadership existing in large businesses today It

is very common in traditional business and traditional cultures This style of

leadership consists of a manager or superior person directing subordinates to

complete or work on a task at hand The manager will tell the employee exactly what

to do and how to do it He or she will have specific standards and will demand that

they be met The manager leads with total authority The military is a good example

of directive leadership However in business it does not always work as well

Directive leadership does not allow an employee to reach their potential nor does it

allow the employee to express their independent thoughts or creativity

Directive leader is a leader who is very strict autocratic makes use of his

power of influence from his position to control reward and force the followers to

comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)

22

26 SUPPORTIVE LEADERSHIP STYLE

Supportive Leadership is one of the leadership styles found in path-goal

theory A supportive leader try to decrease employee stress and frustration in the

workplace This method is effective when your work tasks are dangerous tedious

and stressful but is not really effective if your work tasks are intrinsically motivating

because you dont need to be motivated to do the work

Supportive leadership is a kind of leadership where you listen to your

workers and help them out when they need help Supportive leadership is an opposite

of autocratic leadership and is much more successful in many fields of work But not

in all of course

The leadership style I use to follow is Supportive leadership because

according to me the followers are as important as task The goals can only be achieve

with the help of followers if followers are facing any problem either in their personal

life or under organization roof the affection of that problem can be clearly measured

from their task results Moreover I use self-made theory in my leadership which is

Get addict an achieve according to this a person can achieve anything but the

conditions is that the person must be addicted to it If followers are facing any

grievances they canrsquot be addicted towards achievement Supportive leader in my way

does not only mean handling grievances of followers but I call myself supportive

leader because I plan my tactics towards achieving a goal according to the followers

ability and skills moreover according to their willingness and motivation towards

work Supportive leadership is It leads people It doesnt drive them It involves

them It doesnt coerce them It never loses sight of the most important principle

governing any project involving human beings namely that people are more

important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive

leadership is working along with followers guiding them helping them instead of

working ahead of them Human beings are most important aspect of this type of

leadership According to me this leadership can be done effectively if leaders treat

followers as one who work with him rather work for him Being the basket ball

captain for two consecutive years I applied my leadership style and maintained a

team

23

Supportive leadership is a reference to a particular leadership style for

business As management styles became more complex in the 1970s and 1980s

theories began to grow up Businesses started looking not only at the techniques of

management but at the different types of leaders found in business and what

categories those leaders fell into By the 1990s concepts such as supportive

leadership had become widely accepted Supportive leadership is a naturally organic

and emotionally sensitive style like other styles it is especially useful in certain

circumstances but the company must adopt a culture that encourages such styles for

them to be effective

In supportive leadership the manager is not so interested in giving orders and

managing every detail as in giving employees the tools they need to work

themselves While delegation is a vital part of supportive leadership managers do

not simply assign tasks and then receive the results Instead they work through the

tasks with employees to improve skills and talent until the manager does not need to

worry about a task being done correctly and the employee is fully empowered in a

particular area

27 PARTICIPATIVE LEADERSHIP STYLE

Lewinrsquos study found that participative leadership also known as democratic

leadership is generally the most effective leadership style Democratic leaders offer

guidance to group members but they also participate in the group and allow input

from other group members In Lewinrsquos study children in this group were less

productive than the members of the authoritarian group but their contributions were

of a much higher quality

Participative leadership is a style of leadership that involves all members of a

team in identifying essential goals and developing procedures or strategies to reach

those goals From this perspective this leadership style can be seen as a leadership

style that relies heavily on the leader functioning as a facilitator rather than simply

24

issuing orders or making assignments This type of involved leadership style can be

utilized in business settings volunteer organizations and even in the function of the

home

Participative leaders encourage group members to participate but retain the

final say over the decision-making process Group members feel engaged in the

process and are more motivated and creative

One of the main benefits of participative leadership is that the process allows

for the development of additional leaders who can serve the organization at a later

date Because leaders who favor this style encourage active involvement on the part

of everyone on the team people often are able to express their creativity and

demonstrate abilities and talents that would not be made apparent otherwise The

discovery of these hidden assets help to benefit the work of the current team but also

alerts the organization to people within the team who should be provided with

opportunities to further develop some skill or ability for future use

One potential disadvantage of participate leadership is the time factor This

leadership style does often involve the need for more time before action is taken

This is only natural since the very nature of this leadership style means allowing

input from every member of the team However the extra time necessary for this

process often leads to decisions that ultimately benefit everyone to a greater degree

than faster decisions that are more limited in scope

Participative leadership also expands the range of possibilities for the team

When leadership styles that essentially leave all the direction and decision making in

the hands of one individual it is much more difficult to see a given approach from

several different angles When the leadership style encourages others to be involved

in the decision making process a given course of action can be approached from a

variety of perceptions This can often point out strengths or weaknesses to the

approach that would have gone unobserved and thus unresolved without this type of

participatory brainstorming and decision making

Effective participative leadership allows the talents and skills of all the team

members to be utilized in arriving at decisions and taking courses of action While

the team leader is usually still responsible for making the final decision this sharing

of functions within the team provide the perfect environment for everyone to provide

input that has the potential to make that final decision more well-rounded and

ultimately profitable for the company as a whole

25

28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE

Management which sets challenging goals assists in training emphasizes

improvement and expects the highest levels of performance

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

Achievement-oriented leaders always learn They always take risk They

never gamble (There is a difference) They always teach and mentor others They

understand that failure to adapt and change means death and destruction on a

competitive battlefield Either products are always changing or consumers are

changing so businesses must adapt or dieAchievement -oriented leaders put the

right people on the bus and go to great lengths to keep them there They never

change the deal with their employees (except to make it sweeter) They share

success They set stretch goals and achieve them It is fascinating to watch those

leaders work with their teams They are unstoppable

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

26

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION

There are a number of different styles of leadership and management that are

based on different theories The individuals style will be use based on a combination

of their beliefs values and preferences as well as the organizational culture and

norms which will encourage some styles and discourage others

Idealized influence describes managers who are exemplary role models for

associates Managers with idealized influence can be trusted and respected by

associates to make good decisions for the organization Intellectual Stimulation

describes managers who encourage innovation and creativity through challenging the

normal beliefs or views of a group Managers with intellectual stimulation promote

critical thinking and problem solving to make improvement of organization

performance

Inspirational motivation describes managers who motivate associates to

commit to the vision of the organization Managers with inspirational motivation

encourage team spirit to reach goals of increased revenue and market growth for the

organization Individual consideration describes managers who act as coaches and

advisors to the associates Managers with individual consideration encourage

associates to reach goals that help both the associates and the organization

27

CHAPTER 3

METHODOLOGY

31 RESEARCH DESIGN

A research design encompasses the methodology and procedures employed to

conduct scientific research The design of a study defines the study type (descriptive

correlational semi-experimental experimental review meta-analytic) and sub-type

(eg descriptive-longitudinal case study) research question hypotheses

independent and dependent variables experimental design and if applicable data

collection methods and a statistical analysis plan

The research design is also the framework for conducting the marketing

research project that clarified the necessary procedure in order to obtain the

information needed to solve all the marketing problem

In order to collect as much data as possible a combination of descriptive and

analytical research designs based on result from the questionnaire observation and

interview were used by the researcher to analyses the influence of leader on

competitive market concept of motivation in organization and the ways that human

performances on a job can be link with ability and motivation in Apple Inc

The method has been used is to distribute the questionnaire throughout the

staff in order to collect a better result The reason for choosing this method is

28

because this is the most effectives way to study the relationship between leadership

style and motivational level The raw data was analyze according to the research

objectives

32 POPULATION AND SAMPLING TECHNIQUE

The population of this study are all the staff from Apple Inc The population

chosen consider those who have had experiences working in such a high

technological company like Apple Inc The Sampling technique used in this research

was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the

south of Ireland

Figure 31 Required Sample Size

29

CHAPTER 4

RESEARCH FINDING

A questionnaire is a means of eliciting the feelings beliefs experiences

perceptions or attitudes of some sample of individuals As a data collecting

instrument it could be structured or unstructured

The questionnaire is most frequently a very concise preplanned set of

questions designed to yield specific information to meet a particular need for

research information about a pertinent topic The research information is attained

from respondents normally from a related interest area The dictionary definition

gives a clearer definition A questionnaire is a written or printed form used in

gathering information on some subject or subjects consisting of a list of questions to

be submitted to one or more persons

The method of questionnaire have some advantages of in Economy - Expense

and time involved in training interviewers and sending them to interview are reduced

by using questionnaires Uniformity of questions - Each respondent receives the

same set of questions phrased in exactly the same way Questionnaires may

therefore yield data more comparable than information obtained through an

interview Standardization - If the questions are highly structured and the conditions

under which they are answered are controlled then the questionnaire could become

standardized The disadvantages of questionnaire are respondentrsquos motivation is

difficult to assess affecting the validity of response

30

41 RESPONSE RATE

The laminated random sampling technique was used and a total of 100

samples size were selected out of 100 populations 100 questionnaires were received

that is representing 90 of response rate The sample size was reasonable and

beyond the target that we set early and exceed our expectation This is to allow

further analysis that was surpass the demand

42 DESCRIPTIVE DEMOGRAPHIC PROFILE

The demographic profile is in Table 41 The distribution of respondents

includes 65 male and 35 female The age of respondents was from below 30

years 35 45 between 30 to 40 years 20 between 40 to 50 years While for

years of experience 30 out of the 50 respondents that we carried out for

questionnaire have less than 5 years of experience 30 between 6 to 10 years 28

between 11 to 15 years and 12 have more than 16 years of experience

For the level of education 45 stand for those who have SPMMCEOthers 30 of

the respondents have STPMHSEDIPLOMA 18 of the respondents have degree

and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of

them are single 38 of the respondents are married and only 20 of them are

widowed

Demographic

Items

Frequency Percentage ()

Gender

Male 65 65

Female 35 35

31

Age

lt30 35 35

31-40 45 45

41-50 20 20

Length of Service

lt5 30 30

6-10 30 30

10-15 28 28

gt16 12 12

Education

SPMMCE 45 45

STPMHSE

DIPLOMA

30 30

Degree 18 18

Masterrsquos Degree 7 7

Status

Single 42 42

Married 38 38

Widowed 20 20

Table 41 Demographic Profile

43 DESCRIPTIVE ANALYSIS

32

Design of minimum maximum mean and standard deviation of each item

can be refer rend to the table 42 below Based on the table it reveals that the

minimum value for the directive leadership style is 1 and maximum is 5 In term of

mean and standard deviation of the directive leadership style are 257 413 1144

and 1336 respectively

For supportive leadership style the minimum mean will be 334 and the

highest are 444 For standard deviation is 0991 and 1386 respectively

For minimum value for participative leadership style will be 1 and the

maximum is 5 in addition to that the mean and standard deviation of the variable is

between 367 to 444 and 367 and 1040 and 1264 respectively

The achievement oriented leadership style the mean and standard deviation

of the variable is between 349 to 413 and 1021 to 1165

For motivation achievement based on individual perception the minimum

values of variable range from 1 to 2 and the maximum variable is 5 Mean and

standard deviation of the variable is between 253 to 459 and 0906 to 1335

Variableconstruct Mean Std Deviation

Directive 358 1145

1 He has the final word in the office

matters

373 1336

2 He emphasizes that all rules and

regulations

257 1144

3 He give clear explanations of what is

expected of other

365 1224

4 He give subordinates explicit

instructions for how to do their work

413 1246

5 He show interest in subordinatesrsquo

personal concerns

382 1306

Supportive 383 1190

1 He often mingle with the staff 373 1386

2 He often spent time as necessary to 444 0991

33

hear complaint from staff

3 Providing guidance without pressure

is the

key to being a good leader

362 1259

4 As a rule leaders should allow

subordinates

to appraise their own work

334 1072

5 Leaders should give subordinates

complete

freedom to solve problems on their own

401 1240

Participative 408 1110

1 He is very responsive and easy to be

invited to discuss

367 1264

2 He easily understood 413 1105

3 When things go wrong and he need to

create a strategy to keep a project or process

running on schedule he call a meeting to get his

employees advice

433 1046

4 To get information out He send it by

email memos or voice mail very rarely is a

meeting called His employees are then

expected to act upon the information

384 1040

5 He want to create an environment

where the employees take ownership of the

project I allow them to participate in the

decision making process

444 1096

Achievement Oriented 387 1103

1 He determines the duties of staff 391 1113

2 He describes the conditions and tasks

and clearly what is expected

349 1021

3 He explain the level of performance 382 1165

34

that is expected of subordinates

4 He give vague explanations of what is

expected of subordinates on the job

413 1107

5 He consistently set challenging goals

for subordinates to attain

401 1110

Motivation Level 345 1178

1 1 I feel annoyed when thinking about

the things I would like to do new work

459 0906

2 I am ambitious in my career 288 1233

3 I am energized when

people count on me for ideas

439 0947

4 When involved in group projects my

team membersrsquo problems are my problems

301 1211

5 I find pleasure in recognizing and

celebrating the accomplishments of others

290 1125

6 As a practice I ask people

challenging questions when we are working on

projects together

301 1211

7 I take delight in complimenting

people I work with when progress is made

411 1190

8 I find it easy to be the cheerleader for

others when times are good and when times are

bad

382 1179

9 Team accomplishment is more

important to me than my own personal

accomplishments

321 1327

10 When involved in group projects I

am inclined to let my ideas be known

253 1335

Table 42 leadership style

35

44 RELIABILITY ANALYSIS

According to Hinton (2004) recommended four cut-off points for steadiness

which includes outstanding reliability (090 and above) high reliability (070 ndash 090)

moderate reliability (050 ndash 070) and low reliability (050 and below)

000 050 Low Reliability

050 070 Moderate Reliability

070 090 High Reliability

090 100 Outstanding

Reliability

Table 43 Reliability Analysis

Based on table 43 there are five constructs directive supportive

participative achievement-oriented and motivation level shown Cronbachrsquos Alpha

values of 0865 0914 0970 0974 and 0883 respectively None of constructs

confirm low reliability The high Cronbachrsquos Alpa values for all establish contain

that they are inwardly uniform That means all element of each establishes are

measuring the identical content creation In the nutshell the higher the Cronbachrsquos

Alpha value of a construct the higher the reliability is of measuring the same

construct

Const

ructs

Sample

Size(n)

No

of Items

Cronbachrsquos

Alpha (a)

Type

Direc 100 5 0865 High Reliability

36

tive

Supp

ortive

100 5 0914 Outstanding

Reliability

Partic

ipative

100 5 0970 Outstanding

Reliability

Achi

evement

100 5 0974 Outstanding

Reliability

Level

of Staff

Motivation

100 10 0883 Outstanding

Reliability

Table 44 Reliability Test

45 CORRELATION MATRIX

Correlation analysis was used to conclude and decide relationships between

two variables measured Toward this end Pearson correlation test was used to

diagnose whether leadership styles and motivation level are relevant to each other

Table 44 presents the correlation matrix results

Table 44 shows the relation of independent variables with motivation level

For finding the relation significant level plt 005 and plt 001were chosen

The value of correlation coefficient r for directive leadership style is 0356

with plt 005 which show a moderate relationship with the level of staff motivation

It is found that the value of correlation coefficient r for supportive leadership

style is 0369 with plt 001 show a strong relationship with the level of staff

motivation

Participative leadership style carry correlation coefficient value r of 035 2

with plt 005 which show a moderate relationship with the level of staff motivation

For achievement oriented leadership style the coefficient valuer is 0430

with plt 001 which show a strong relationship with the level of staff motivation

37

Correlation is significant at the 001 level (1-tailed)

Correlation is significant at the 005 level (1-tailed)

Constructs Directive Supportive Participative Achievement Motivation

() () () ()

Directive 1 0691 0717 0799 0356

0000 0000 0000 0012

() () ()

Supportive 1 0877 0676 0369

0000 0000 0009

() ()

Participative 1 0736 0352

0000 0012

()

Achievemen

t

1 0430

0022

Motivation 1

Table 45 Correlation between leadership styles and the level of staff

motivation

46 REGRESSION ANALYSIS

In this study multiple regression analysis was applied Each variable from

factor scores were used in the analysis Table 45 shows the results of multiple

regression analysis of the research The findings showed that leadership styles were

not significant and negatively correlate with level of motivation of staff The R2 =

38

0184 indicates that 1840 of the variance in variable level of motivation of the

staff (dependent variable) can be explained by leadership styles

Beta coefficient the achievement oriented has the highest B β =0225

followed by supportive leadership style β = 0111 directive β =0024 and the lowest

is participative leadership style is β = - 0003That means one unit increase in

directive leadership style will lead to 0024 increase in the level of motivation for

supportive leadership style one unit increase will lead to 00111 increase in the level

of motivation one unit increase in participative will lead to -0003 change in the

level of motivation of staff and one unit increase in achievement oriented will lead

to 0225 increase to the level of motivation of staff The findings explain that the

components of the leadership styles do not explain the level of motivation of the

staff

Instruction

R2=0184

Adjusted R2=0103 F= 2499 p lt 005

Dependent Variable Level of staff Motivation

Unstandardised

Coefficients

Standardise

d

Coefficient

Model B Std Error Beta t Sig

(Constant) 2268 0446 5430 0000

Total Score Directive 0024 0186 0031 0144 0984

Total Score Supportive 0101 0177 0161 0691 0585

Total Score Participative -0003 0191 -0055 -0020 1082

Total Score Achievement 0225 0170 0312 1456 0210

39

Table 46 Multiple Regression Analysis (n=50)

40

Chapter 5

CONCLUSION AND RECOMMENDATION

51 INTRODUCTION

This chapter target to discuss the outcome shown in the previous chapters by

setting against them with those finding principles and earlier investigation in the

common field Moreover the investigationrsquos confines and recommendations for the

future research and practice are shown in this chapter

52 DISCUSSION OF FINDING

The objectives of this investigation were to determine the relationship

between leadership style and motivation level It is a study of Apple Incorporation

The outcome of this investigation gives that the leadership styles are supported to the

level of staff motivation The independents variables had correlation with the level of

the staff motivation that is illustrated in Table 42 in the preceding chapter

Based on the analysis of the research (Sample the leadership styles of the

manager of the Apple Incorporation) is significant with the leadership style which

has been practiced by Chief Executive Officer of Apple Incorporation in the District

41

of Johor Bahru Johor James Liow 1992) Analysis from the research found that the

most dominant leadership is achievement oriented followed by supportive directive

participative and achievement oriented

In discussing the results the researchers prefer to discuss each hypothesis

separately in order to get an accurate and complete perceptive of the relationship

between leadership style and motivation level

The results revealed that the respondents perceived the all four leadership

styles of the manager have relation with their level of motivation towards their jobs

Furthermore the results revealed that there is significant relationship between

leadership style and motivation level

What is remarkable here is that this findings correlates strongly with the

arguments that say that relationship between leadership style and motivation level

can be both influential and no influential with staffrsquos motivation and his or her

leadership styles depends on his or her choice of the style that suits the situation or

the company

For example the researchers of University Malaya claimed that the

leadership styles of leader had relationship with staffrsquos motivation but depending on

their jobs according to the job description and the organizational chart that informs

employees what when and how tasks should be done

53 LIMITATION OF STUDY

One of the limitations in research includes lack of adequate information on a

particular subject Research equipments are very hard or expensive to acquire leading

to formulation mere assumptions Another hindrance is poor or inaccessibility to the

region of study

Some of the limitations of doing a research include access of information

availability of enough resources and time management The availability of experts in

42

editing and guidance may also be minimal where support from friends or

organisation may not be enough

The limitations of the study are those characteristics of design or

methodology that impacted or influenced the application or interpretation of the

results of your study They are the constraints on generalizability and utility of

findings that are the result of the ways in which you chose to design the study andor

the method used to establish internal and external validity

Another limitation related to building the evidence about ldquosurvival of

consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin

spiritrdquo Not knowing all of your extended family members limits your ability to

verify statements communicated by the Medium When information related to a

discarnate is not verified this result could be related to the sitterrsquos limitations but it

may also be related to the Medium These challenges however highlight the

limitations of spirit communication and in general further highlights the complexity

of studying the ldquoA study of Apple Incorporationrdquo

Limitations in research methods vary depending on the type of method used

and how it was conducted They include language barriers you might want to do a

research on something that is in a language which you do not understand and the

production of a translator is not available You might also be short of the research

materials and others are not immediately available among others

Limitations are influences that the researcher cannot control They are the

shortcomings conditions or influences that cannot be controlled by the researcher

that place restrictions on your methodology and conclusions Any limitations that

might influence the results should be mentioned

54 SUGGESTIONS FOR FUTURE RESEARCH

From this research the researcher recommends a several means that could be

taken to improve staffrsquos motivation by concentrating on leadership styles

43

According to Marketing minds (2012) Apple Inc uses the Apple brand to

compete across several highly competitive markets including the personal computer

industry with its Macintosh line of computerslaptops and related software the

consumer electronics industry with products such as the iPod digital music

distribution through iTunes Music Store the smart phone market with the Apple

iPhone magazine book games and applications publishing via the AppsStore for

iPhone and the iPad tablet computing device and movie and TV content distribution

with Apple TV The company is also establishing a very strong marketing presence

relative to the rival (Google) in the advertising market via its business Apps and iAd

network Steve Jobs the co-Founder of Apple described the company as being a

mobile devices company largest in the world as their revenues are bigger than

Nokia Samsung or Sonys mobile devices business

The story started two months ago when Google released its first smart phone

This new smart phone made by a Taiwanese company called HTC and the phone

called Nexus One After three weeks Apple Company said is going to sue the

manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC

The company which has been releasing iPhone since 2007 believes that HTC

illegally used 20 patents of Apple These patents are related to user interface

architecture and hardware of iPhone Apple Company filed a lawsuit in US District

Court in Delaware and an objection presented to the International Trade Commission

in USA too

In response to these accusations made by Apple Company against HTC

company The HTC denied Applersquos allegations and declared to fight the suit In other

response HTC said it has been making phones for a far longer time than Apple

including a touch screen device called the XDA that predates the iPhone by about 5

years

Implications

The implications here appear to be that HTCrsquos technological primary somehow goes

against Applersquos claims that the company violated 20 of its patents And while itrsquos

certainly possible that that might be the case itrsquos hard to accept that argument

without a list of patents to back it up

Patents

44

Here some of the patents that Apple Company accusing HTC Company used them

for its new Nexus phone manufactured for Google They are Multi-touch Screen

Multifinger gestures device integration and multitasking accelerometer patents

What is Android Android is a software installed in the mobile devices that includes

an operating system middleware and key applications The Android SDK provides

the tools and APIs necessary to begin developing applications on the Android

platform using the Java programming language

Terminology

Today in the market consumer have a lot of options for every product

whether it be an IT product or Home PCs or consumer durables or a FMCG product

This study may be helpful for company to know about the factors affecting the

consumer behavior and patterns of the consumer It may also be helpful to know the

specific requirement of customer so that the customer can be easily satisfied

Moreover this study helps to know the buying habits and patterns of customer The

study will help the company to understand the relationship that a consumer have with

their Apple product It will help to ascertain the reason which makes the undisputed

leader in almost every segment in which they operate

All Apple Professional Development facilitators are educators themselves

That gives them a unique view they know whatrsquos important in the classroom so they

can ensure that you learn about your Apple products and how they can best serve you

and your students We have created workshops in the following categories

These curriculum-focused workshops help teachers apply their skills with

Apple products to specific areas and disciplines to produce effective personal

learning for their students

Focused on technology skills these foundational workshops help teachers

become confident and comfortable integrating Apple products into their teaching

strategies

These workshops for school leaders and Education decision-makers focus on

issues important to success such as visioning and planning

Our research investigated the role of social norms in an extended theory of

planned behavior (TPB) in the explanation of prostatecolorectal cancer screening

(CS) intention and the prediction of CS uptake among men

45

Apple is well known for giving its customers things that they need but didnt

know they needed until the product shipped In that spirit Apple is in a unique

position to make further gains with that philosophy especially as other companies

pull back reduce RampD or get out of some markets completely

I written before about how Apples financial position gives it a unique

competitive advantage over the competition That discussion pointed to how Apple

can pay cash for components get to the front of supplier delivery schedules then

through volume drive prices down putting extreme price pressure on the

competition while they develop the next generation with RampD dollars

Even as Apple does this they are mindful of their brand Selling cheap

products doesnt sit well with Apple and they definitely dont want to undercut or

cannibalize other product lines

So if one asks the question about what Apple can deliver in a time when

customers are watching every penny its silly to envision a cheaper stripped down

version of a product thats already doing well Instead as Apple ponders how to

deliver new products to cost conscious customers the company tends to think about

holes in the market that can be exploited with their technology -- but which dont

undercut current products

There are other considerations as well For example the iPod touch doesnt

have a camera or an FM radio Other than the CPU it doesnt radiate and can

therefore be used in corporate or government environments that would otherwise

forbid a device that could be a security concern Our fantasies often neglect to

consider such things Because people expect to use their iPhone anywhere that

device has a different set of design constraints

Availability of multi-modal logistics services has been introduced and

occupational safety and health management system elaborated The DTPB can

provide a useful framework for evaluating interventions to increase logisticians

motivations to safety performance The overriding aim of this study was to design

and pilot test a questionnaire for subsequent use in a large-scale survey This study

describes the early stages of a research questionnaire development and a pilot study

The main results of this pilot study that the questionnaire proved to be reliable and

the analysis although preliminary provided strong support for the predictive power

of the DTPB The evaluation led to minor changes in the questionnaire Currently

46

the relevant literature surrounding the DTPB reveals a lack of research that utilizes

empirically validated theories in the field of logistics safety There is therefore a need

to consider more practical issues that emerge when applying the theory As is often

the case with the DTPB questionnaire the participants thought the questionnaire was

rather long This is important given that lengthy questionnaires can impact on data

quality through reduced completion rates due to factors such as lowered participant

motivation The length of the questionnaire could be accommodated thereby

encouraging participation Another comment levied at the DTPB questionnaire is that

it appears rather repetitive Indeed responses received in the present context included

wersquove answered that already Alternatively it may be better to group the outcomes

and behavioural belief statements and address the issue of similarity

Although the key purpose of this study was to develop and pilot a

questionnaire and not to generalize its findings it is of interest to note that the

occupational doctors advice has significant relationship to safety performance One

possible reason is that occupational safety and health information is not easily

available thereby increasing the reliance of the workers on the occupational doctors

advice This finding together with the significant influence of peer culture within the

DTPB framework would seem to strengthen the view that increasing exposure of

logisticians to occupational safety and health may encourage more positive

subjective norms and implies that contact with occupational doctors may encourage

the logisticians to work safely

Deeper interpretation suggests that peers causal attributions regarding safety

performance in their workplace may exert a comparatively strong influence over

logisticians991257 safety It also adds weight to the suggestion that occupational safety

and health training should form part of the logistics company991257s annual training plan

and as such supports the view that occupational safety and health intervention

programmes are required

He findings from questionnaire pilot test seem to corroborate previous

research by suggesting that subjective norms is a key issue to be addressed in any

occupational safety and programme as is the case of the logistics sector The result is

in line with the results reported by Hamilton and White Paris and Van den Broucke

and Fogarty and Shaw who found subjective norms to be important in affecting

adoption of a system As such it would seem that efforts should be made to enhance

knowledge and in particular to highlight the benefits of safety performance for both

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

REFERENCES

Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 9: Thesis Leadership of Apple

vii

LIST OF TABLES

TABLE NO TITLE PAGE

41 Demographic Profile

30

42 Leadership style

32

43 Reliability Analysis 35

44 Reliability Test 35

45 Correlation between leadership styles and the level of staff motivation 37

46 Multiple Regression Analysis 38

viii

LIST OF FIGURES

FIGURE NO TITLE PAGE

31 Required Sample Size

1

1

CHAPTER 1

INTRODUCTION

11 BACKGROUND

Its ironic that when you ask leadersmdasheven good onesmdashwhat constitutes

leadership you often get vague disparate and vapid responses Youd think that of

all people this population would offer crisp and concrete definitions of their own

crucial work Instead you get references to energizing visioning pathfinding

modeling and a dozen other tangents of real leadershipmdashbut almost no reference to

the central task of leaders influencing

This is especially disconcerting in an era where Fortune 500 companies are

crumbling under the weight of financial strain and once powerful and confident

leaders are crawling to Washington begging for bailouts The vast majority of todays

crises are the natural consequence of ineffective or misdirected influence Either

leaders have been incapable of influencing their employees to create value for

customers (eg the US auto industry) or theyve exerted influence that has driven

2

employees to unconscionable behavior bringing the global economy to its knees (ie

the financial sector) Today more than ever we ought to see clearly that leadership

isnt a combination of fuzzy concepts and proclivities Leaders are responsible for

intelligently and ethically influencing behavior in a way that creates value

Fortunately not all leaders are missing the mark I recently met one of the

few leaders who in my experience has a concrete expression of leadership on the tip

of his tongue Tim Tassopoulos chief operating officer of Chik-fil-A says it this

way Leadership is intentional influence

I couldnt agree more For 20 years my colleagues and I have worked with

leaders to help them increase their capacity for influencing change But it came as a

surprise to us that prior to helping them learn how to influence we had to draw their

attention to it as their core work

Tim on the other hand understands that it all comes down to whether one of

his 50000 front-line associates with a few discretionary minutes decides to lean

against a wall or walk out to the dining area and clean tables Tims success or failure

as a leader does not come down to whether he is charismatic visionary or

inspirational It comes down to whether at the end of the day people behave in ways

that improve results Period

With that said the second biggest problem leaders face is that few of them

have any systematic way of even thinking aboutmdashmuch less practicingmdashinfluence

Oh we complain about it a lot All leaders can point to dysfunctional political

unproductive behaviors in their organizations For example

Fiefdoms Most leaders complain that people in their companies put the

interests of their department over the interests of the company In one Fortune 500

company the training department encouraged a vendor to sue another division of the

company to prevent that division from cutting separate deals with the vendor which

would have threatened the training departments monopoly

Compliance In US hospitals 2 million patients will be infected this year by

the very caregivers who are trying to heal them An enormous percentage of these

infections could be avoided if leaders could just find a way to influence people to

wash their hands consistently Compliance rates today hover somewhere between

30 and 50

Silence More than 90 of respondents in a recent study we conducted at

VitalSmarts reported they are currently working on a cross-functional initiative that

3

they are certain will fail Our research showed that the primary cause of these failures

is silence People see lots of problems in their initiatives but they work in

organizations where its not OK to speak up about them Our study found that this

pattern of problem behavior is a root cause of more than 85 of project failures

Given that few leaders can even define leadership its no surprise that their

performance is mediocre at best We recently studied the successes and failures of

more than 1000 leaders from 50 global companies to influence strategically critical

behavior change in their companies We were stunned to discover that fewer than 1

in 20 had any evidence of success in spite of their belief that change was crucial As

we combed through the data some key insights emerged that help us understand why

so few leaders either grasp or exert influence well

Leaders confuse talking with influencing Many leaders think influence

consists of little more than talking people into doing things Its no wonder most

influence efforts start with PowerPoint presentations But profound persistent and

overwhelming problems demand more than verbal persuasion Anyone whos ever

tried to talk a smoker into quitting knows theres a lot more to behavior change than

words

Leaders make the same mistake when they publish platitudes in the form of

Mission and Values statements give a few speeches on why these values are crucial

and then assume their job is done

Leaders believe in silver bullets When leaders actually attempt to influence

new behavior its common for them to look for quick fixesmdashto fall into the trap of

thinking that deeply ingrained bad habits can be changed with a single technique

The failure mode is to rely on any single approach

Some host star-studded retreats Others hand out inspiring posters and color-

changing mugs and think people will line up for change Still others believe its all

about incentives and so they tinker with the performance-management system or tie

new behaviors to executive bonuses The research shows that when leaders rely on

just one simple source of influence to drive change they almost always fail

In the future Ill use this column to share what weve learned from leaders

who dont suffer in ignorance about influence Over the past 20 years my colleagues

and I have sought out and studied a different kind of leader Weve tried to find those

who had remarkable abilities to influence changemdashrapidly profoundly and

sustainably

4

Weve studied up close the methods used by one remarkable influencer who

mdashwith no formal authoritymdashhas changed behavior in thousands of US hospitals

Weve looked first hand at one influencer who has saved 5 million lives from AIDS

mdashsimply by influencing behavior change in a country of 60 million people We

worked with a corporate chief who within 12 months influenced deeply entrenched

habits in employees with an average of 26 years tenure

What weve learned is that when you know what youre doing change can

happen relatively quickly And it all starts with gaining greater clarity about what

leadership really means then finding a way of thinking about the fundamental

principles of influence

Leaders lack a theory of influence Very few leaders can even answer the

question How do you change the behavior of a large group of people And yet

this is what theyre ultimately paid to do It isnt just about making a decision its

about getting people aligned to execute the decision And this means influence

Imagine discovering just as the anesthesia is taking effect that your heart surgeonmdash

the one hovering over your chest with a scalpelmdashis working off a gut hunch about

how to conduct a bypass Unless leaders become articulate about a repeatable and

effective way of influencing profound rapid and sustainable behavior changemdash

theyll continue to rack up predictably high failure rates at leading change

Leaders act as if its not their job to address entrenched habits Most leaders put a

great deal of time into crafting strategy selecting winning products and engaging

with analysts shareholders and major customers But few realize the success or

failure of their grand schemes lies in influencing the behavior of the hundreds or

thousands of people who will have to execute the big ideasmdashtheir employees

By contrast the most influential leadersmdashthe 5 who succeed consistently at

influencing profound and essential behavior changemdashspend as much as half of their

time thinking about and actively influencing the behaviors they know will lead to top

performance The 95 who dither and fail tend to delegate what they dismiss as

change management to others most often leaders in human resourcesmdashwho often

lack the credibility to influence real change The average leader spends little if any

of his or her time on active efforts to create behavior change Consequently nothing

changes

Performance is a function of the three factors acting together Ability has to

do with whether a person can do a task Motivation is a measure of whether a person

5

wants to do it Opportunity is about accessibility a person canrsquot do a task if she is not

given a chance or if she is denied access to necessary resources or amenities

This framework ndash looking at human performance as being influenced by

multiple factors ndash reflects the difficult and variable nature of our work today All of

these factors must be supported by the work environment in order for peoplersquos best

work to occur So how can the workplace help

According to Judith Heerwagen a former scientist with the Pacific Northwest

National Laboratory who is now a program expert with the General Services

Administration productivity and the workplace are related in these ways

In this section we discuss what motivation is and why it is important and

how motivation affects behaviour human relations and performance Motivation is

defined as ldquothe intention of achieving a goal leading to goal directed behaviour

When we refer to someone as being motivated we mean that the person is trying

hard to accomplish a certain task Motivation is clearly important for someone to

perform well However motivation alone is not sufficient

Ability is having the skills and knowledge required to perform the job is also

important and is sometimes the key determinant of effectiveness Finally

environmental factors having the resources information and support one needs to

perform well are also critical to determine performance

ldquoA building can affect opportunity by providing equitable access to

conditions that reduce health and safety risks equitable access to amenities and

compensatory design options where inequities exist and are difficult to eliminate

entirelyrdquo

ldquoA building can positively affect ability by providing comfortable ambient

conditions by enabling individual control and adjustment of conditions and by

reducing health and safety risks Negative impacts on ability to do work are

associated with conditions that are uncomfortable distracting hazardous or noxious

ldquoA building can positively affect motivation by providing conditions that

promote positive affective functioning psychological engagement and personal

control Moods create the lsquoaffective contextrsquo for thought processes and behaviors and

are directly tied to motivation

Motivation is the internal process leading to behavior to satisfy needs

6

Have you ever wondered why people do the things they do The primary

reason people do what they do is to meet their needs or wants The process people go

through to meet their needs is

Need rarrMotive rarrBehaviour rarrSatisfaction or Dissatisfaction

What makes employees willing to ldquogo the extra milerdquo to provide excellent

service market a companyrsquos products effectively or achieve the goals set for them

Answering questions like this is of utmost importance to understand and manage the

work behaviour of our peers subordinates and even supervisors As with many

questions involving human beings the answers are anything but simple Instead

there are several theories explaining the concept of motivation

Performance = motivation x ability x environment

According to this equation motivation ability and environment are the major

influences over employee performance Performance is a function of motivation

ability and the environment in which you work Zappos seems to be creating an

environment that encourages motivation and builds inclusiveness The company

delivers above and beyond basic workplace needs and addresses the self-

actualization needs that most individuals desire from their work experience CEO

Tony Hsieh believes that the secret to customer loyalty is to make a corporate culture

of caring a priority This is reflected in the companyrsquos 10 core values and its

emphasis on building a team and a family During the interview process applicants

are asked questions relating to the companyrsquos values such as gauging their own

weirdness open-mindedness and sense of family Although the offer to be paid to

quit during the training process has increased from its original number of $400 only

1 of trainees take the offer Work is structured differently at Zappos as well For

example there is no limit to the time customer service representatives spend on a

phone call and they are encouraged to make personal connections with the

individuals on the other rather than try to get rid of them

Although Zappos pays its employees well and offers attractive benefits such

as employees receiving full health-care coverage and a compressed workweek the

desire to work at Zappos seems to go beyond that As Hsieh would say happiness is

the driving force behind almost any action an individual takes Whether your goals

are for achievement affiliation or simply to find an enjoyable environment in which

to work Zappos strives to address these needs

7

Although Zappos has over 1300 employees the company has been able to

maintain a relatively flat organizational structure and prides itself on its extreme

transparency In an exceptionally detailed and lengthy letter to employees Hsieh

spelled out what the new partnership with Amazon would mean for the company

what would change and more important what would remain the same As a result of

this type of company structure individuals have more freedom which can lead to

greater satisfaction

The topic of motivation plays a central role in the field of management as it

is one of the most popular management topics Motivation derives from the Latin

word for movement and it has been widely acknowledged as a critical determinant

of our behavior Motivation affects how and to what extent we utilize our skills and

abilities Unmotivated employees are less willing to be cooperative and supportive

and they may decrease work effort time on the job productivity and performance

Thus we need to motivate employees to boost productivity Jeff Taylor founder of

Monstercom said that to be successful you have to be able to motivate others To

this end researchers are studying the factors that energize direct and sustain work-

related behavior and you will learn about their motivation theories in this chapter

Despite their difficulties because they canrsquot simply buy motivation

organizations are designing incentive systems to motivate employees Self-

motivation is one of the most important skills companies look for when hiring Thus

your ability to motivate yourself and others is critical to your career success and the

goal of this chapter is to increase your ability to do so

Based on the expiratory study done by most of the staff they consented with

the statement that the level of motivation is equivalent with the leadership styles of

the mangers

Be a yardstick of quality Some people arent used to an environment where

excellence is expected by Steve Jobs

8

12 PROBLEM STATEMENT

Motivation is defined as the process that initiates guides and maintains goal-oriented

behaviors Motivation is what causes us to act whether it is getting a glass of water

to reduce thirst or reading a book to gain knowledge The act or process of giving

someone a reason for doing something and it is also called as the act or process of

motivating someone Motivation is a desire or willingness to do something

enthusiasm It is a force or influence that causes someone to do something There are

three major components to motivation activation persistence and intensity

All levels of management perform these functions but the amount of time a manager

spends on each function depends on the level of management and the needs of the

organization Managers just dont go out and haphazardly perform their

responsibilities Good managers discover how to master five basic functions

planning organizing staffing leading and controlling

A manager needs to be a good leader While a manager organizes and plans the good

leader must also inspire employees with a vision for the organization A manager

needs to be an effective communicator and liaison between employees customers

and other managers of the organization A manager needs to be an effective

negotiator When organizations are developing or undergoing change the manager is

often required to negotiate with competitors contractors suppliers and employees

A manager must act as a figurehead that reinforces the mission and vision of an

organization to employees customers and other stakeholders

Leadership has a direct cause and effect relationship upon organizations and their

success Leaders determine values culture change tolerance and employee

motivation They shape institutional strategies including their execution and

effectiveness Leaders can appear at any level of an institution and are not exclusive

to management Successful leaders do however have one thing in common They

influence those around them in order to reap maximum benefit from the

organizationrsquos resources including its most vital and expensive its people Libraries

9

require leadership just like business government and non-profit organizations

Whether a public special or academic library that libraryrsquos leaders directly affect

everything from patron experience to successfully executing stated missions

including resource allocation services offered and collection development strategies

In fact the influence of leaders and their effectiveness in moving people to a shared

vision can directly shape the libraryrsquos people its materials how patrons use or

interact with them and whether or not that experience is beneficial With leadership

potentially playing such a vital role in the success of information centers and patron

experiences it is useful to consider the different types of leaders and their potential

impact on libraries as organizations

Current leadership theories describe leaders based upon traits or how influence and

power are used to achieve objectives When using trait-based descriptions leaders

may be classified as autocratic democratic bureaucratic or charismatic If viewing

leadership from the perspective of the exchange of power and its utilization to secure

outcomes leaders are situational transactional or transformational Understanding

these different tropes can provide a vocabulary for discussion that can lead to

meaningful desired results It bears noting that not all leaders are created equal and

leadership quality may vary enormously across industries or simply within an

organization In addition identifying an individual leaderrsquos style is central to

evaluating leadership quality and effectiveness especially as it relates to

organizational goals Below is a brief examination of each common leadership style

listed above and their potential impact on a group as well as their relative usefulness

Leadership style impacts the organization by affecting employee morale

productivity decision-making speed and metrics Successful leaders carefully

analyze problems assess the skill level of subordinates consider alternatives and

make an informed choice By choosing the most appropriate leadership style for the

situation an effective leader provides a lasting impact Leaders establish a clear

distinction between subordinates and superiors

When leaders use a coaching style instead subordinates feel safer and encouraged to

focus on their own development which ultimately helps the company for the long

term by increasing employee morale retention and satisfaction A leader engages

10

with employees to figure out the best way to accomplish the companyrsquos strategic

goals This includes decreased errors minimized waste and increased customer

satisfaction Participative leaders run team-building exercises to promote cultural

awareness and diversity which can improve productivity by allowing the team to

recognize each otherrsquos strengths and value

13 SIGNIFICANT OF THE STUDY

There are a number of different styles of leadership and management that are

based on different theories The individuals style will be use based on a combination

of their beliefs values and preferences as well as the organizational culture and

norms which will encourage some styles and discourage others

Different motivational theories can directly impact an employeersquos

contribution to the overall success of an organization Additionally motivational

theories can influence the behaviors and leadership methods within an organization

The result of employee motivation combined with leadership theories will influence

employee satisfaction This article will review factors that are directly attributed to

employee satisfaction

According to Watkiss (2004) motivation is the way to drive person into

doing something Much of the driven are the thought of a potential reward or a

consequence of not doing something Motivation is the forces the people do

something this is a result of the individual needs being satisfied (or met) so that

individual has the inspiration to complete the task Motivation refersto the initiation

direction intensity and persistence of human behaviour Based on the definition of

Watkiss (2004) it can be concluded that the motivation is the idea and initiative to

encourage and drive the individual to do something or to performance better jobs

Ormrod (2003) stated that the main reason of existence for organizations is not

merely to survive but also to gain profit and the companies enable to competitive

11

weather in locally or globally In order to achieve these missions companies have to

satisfy the employees who are considered asa cornerstone in many companies Thus

the employees would have a high morale self-esteem and also feel comfortable

toward the place where they work in However it is hard to argue that a motivated

workplace means that the organizations would get high performance or maybe

would increase revenue However managers is necessary to take actions in order to

satisfy employees and thereby it is suppose to increase the employeersquos motivation

After increasing motivations the employees will work harder and feel that they are

responsible to achieve all targets and goals that ordered by supervisors In other

words mean that employees would be fell that the organization as belong to them

For an instance motivation in the education process can have many effects on

how students learn and their behaviour to the course matter (Ormrod 2003) It can

direct behaviour toward particular goals and lead to increased effort and energy

It also can help the organization involved in determining the level of it It is

to help the managers to find his or hers leadership styles and increases the leadership

qualities Leadership is a fundamental aspect of the human condition Leadership

today is more difficult and more necessary than before The health and growth of any

organization rises and falls on leadership Studying leadership will make us better

followers Leadership skills can be learned in a systematic and thorough way

14 BACKGROUND OF THE APPLE INC

Apple started in 1976 as a computer company In the last decade however

Apple has expanded into a very intricate company that specializes in much more than

just computers In 2001 Apple broke the barrier with the iPod eventually becoming

the dominant market leader in music players As well Apple joined the phone

industry in 2007 with the iPhone which has also been widely successful

12

Apple is a consumer goods company and therefore evaluating its value

requires understanding its products and consumers This can be very difficult

because Apple competes with many different companies throughout the different

industries it takes part in

Apple has established a unique reputation in the consumer electronics

industry One of the most unique things about Apple is that it has a very strong

customer base This is extremely important in understanding Apple

Apple is probably the most well-known company when it comes to the

making of technology that is cutting edge and something that everyone wants to have

in their possession Apple Computer first came to be a company in 1976 when Steve

Jobs and Steve Wozniak when they released the Apple I and was located in

Cupertino California These two young men dropped out of college and were often

viewed as outcasts in most of the places that they were at including schools which

could have been the reason that they dropped out of college As most people have

heard Apple really started in the basement or garage depending on who the person

talks to rather than at some expensive business location Which is perhaps the reason

so many people were first intrigued by the brand and could be the reason that the

computers were such a success they were created by guys that knew what they

wanted and passed this on to the rest of the world And what they wanted was

something that other people wanted as well

The first order that the two built is somewhat of an amazing feat that was the

beginning of the company After being introduced to one another they made a

working model of their computer and took it to a nearby computer store in order to

try to make it onto the market The owners of the store ordered fifty of the machine

that was to be fully assembled and ready to go which seemed to be an impossible

feat However they did succeed as they bartered and promised many IOUs to

companies to get the parts that they would need since they had no money to buy

these on their own They finished all fifty machines in thirty days and took them to

the store to sell which they received around five hundred dollars a piece for these

machines They were a hit with those that came to the store

Now Apple is a brand that most people automatically know all over the

world They are known for their innovative technology that is usually the first of its

kind on the market and something that all people love to own and make their lives a

bit easier with the advancements that they gave people The company continued to

13

stay on top of their game and improve upon their technology they produced such

things as the iMac which really did help to propel the company in the eyes of many

consumers

The first home computer with a GUI or graphical user interface was the

Apple Lisa The very first graphical user interface was developed by the Xerox

Corporation at their Palo Alto Research Center (PARC) in the 1970s Steve Jobs

visited PARC in 1979 (after buying Xerox stock) and was impressed and influenced

by the Xerox Alto the first computer ever with a graphical user interface Jobs

designed the new Apple Lisa based on the technology he saw at Xerox

With the 1984 Apple Macintosh Steve Jobs made sure developers created

software for the new Macintosh Computer Jobs figured that software was the way to

win the consumer over

14

CHAPTER 2

LITERATURE REVIEW

21 DEFINITION AND MOTIVATION THEORY

Motivation is internal and external factors that stimulate desire and energy in

people to be continually interested and committed to a job role or subject or to make

an effort to attain a goal

Motivation results from the interaction of both conscious and unconscious

factors such as the (1) intensity of desire or need (2) incentive or reward value of the

goal and (3) expectations of the individual and of his or her peers These factors are

the reasons one has for behaving a certain way An example is a student that spends

extra time studying for a test because he or she wants a better grade in the class

Motivation is also a feeling of enthusiasm or interest that makes you

determined to do something Motivation is the desire that fuels a person to do certain

things based on the wants and needs of a person If a person wishes to meet these

wants and needs then it necessitates him to motivate himself so that he can make

certain moves A person is unique and apart from another so his wants and needs

vary greatly from that of the other The same is true for the peoples levels of

motivation

The different wants and needs in every person vary in intensity based on the

focus goals and the total human psyche of the person This is why the motivation of

a person is unique despite having similar wants and needs with others

The decision to increase your motivation is the key to the bringing a greater

sense of it for yourself This can be done by putting greater focus on the things that

15

you want to achieve until you actually accomplish them The stronger your focus is

on the goal the greater the motivation will be

The truth of the matter is if you are unable to keep track of your goals it can

be generalized that you do not really desire to achieve it Motivation can come

naturally and no amount of inspirational talk will set you to action if you really are

not into taking the goal seriously

Setting goals that stir positive feelings within you are important to keep

yourself motivated Once you have found these focus yourself on being able to get a

hold of them There will be a lot of distractions so pick up at a comfortable pace and

make things happen

The definition of motivation involves the total understanding of the self

Receiving rewards is one reason for being motivated but beyond that is a set of

benefits that are more valuable than concrete rewards These can be enhanced work

output more productivity better work habits and an increased of understanding of

yourself

According to various theories motivation may be rooted in the basic need to

stay motivated in the face of challenges and negative people Setbacks and

unsupportive colleagues or friends will make you even more determined when you

know how to stay motivated avoid the criticism endless nagging and moaning of

those around you When you easily and effortlessly get things done you give people

little reason to criticize you In fact they are likely to give you more freedom to do

things your way start new projects with enthusiasm and stay motivated over time

When you can see things through to completion you will have renewed confidence in

your ability to succeed stop things getting any worse When you know how to be

highly motivated in a matter of seconds you can turn around situations you have

neglected in the past feel in charge of you life As you get more done with ease you

will have order where you used to have chaos You will know what you want and

feel compelled to move ahead and get it develop leadership skills and positively

affect those around you Your drive and enthusiasm will touch everyone you deal

with People will turn to you for leadership and guidance enjoy a more harmonious

home life Imagine hearing praise and gratitude for all the little things you get done

around the house You will enjoy a satisfying feeling of accomplishment at the end

of each evening eliminate problems while they are small You will deal with

potential problems and concerns sooner rather than later This habit alone will put

16

you back in control save money by getting things done on time You will eliminate

those late fees fines and charges that procrastinators waste their hard earned money

on put an end to regrets Become the kind of person who jumps on opportunities

And enjoy the excitement and passion you feel when you are giving 100

understand what motivates you and enjoy greater success When you discover your

unique motivation blueprint getting ahead will never be a mystery again You can

fire up your motivation engine whenever you choose to move ahead quickly in your

career When you can calmly and efficiently get your work done you position

yourself for more responsibility and a higher salary earn the respect of your boss and

colleagues As a dependable and productive member of the team people will

appreciate you and seek your valuable advice on important matters and Feel fantastic

about yourself As a motivated self-starter your self-esteem will soar you will

accomplish much more have greater success and live a full life

22 DEFINITION CONCEPT AND LEADERSHIP THEORY

In a research on leadership_(Stodgill(1974) has identified more than eleven

explanations on leadership which has different foundation Many definitions have

been identified by researchers for example Stoggil (1950) explained that leadership is

a process to influence people to achieve certain goals and target Tannembum amp

Massarik (1957) explained that A frame of reference Management

Science (October) 1-19t hellip)

Individuals are concerned not only with the absolute amounts of rewards they

receive for their efforts but also the praising from employer We lead when we

manage a football team or teach a classroom of children We lead our own children

when we are parents and we lead when we organize anything We certainly lead

when we manage projects or develop a new business We lead the moment we take

the first supervisory responsibility at work and we may lead even before we assume

official responsibility to do anything A vicar or preacher leads a congregation A

17

writer or visionary may lead when he or she puts pen to paper and creates a book or

poem or article which inspires and moves others to new thoughts and actions A

monarch and a president are both leaders So is a local councillor and so can be a

community fund-raiser A ruthless dictator is a leader So was Mother Theresa and

so was Mahatma Gandhi

We can find leadership in every sort of work and play and in every sort of

adventure and project regardless of scale and regardless of financial or official

authority And so given the many ways in which leadership operates it is no surprise

that leadership is so difficult to define and describe

Leadership is a process by which a person influences others to accomplish an

objective and directs the organization in a way that makes it more cohesive and

coherent Leaders carry out this process by applying their leadership attributes such

as beliefs values ethics character knowledge and skills

To inspire your workers into higher levels of teamwork there are certain

things you must be know and do These do not come naturally but are acquired

through continual work and study Good leaders are continually working and

studying to improve their leadership skills they are NOT resting on their laurels

The difference of staffsrsquo perceptions might be influenced by gender age

status academic qualifications work tenure educational level family background

interest and so on Itrsquos clear that the perceptions of staffs on their managerrsquos

leadership style can be influenced with so many factors and it plays an important role

is determining the climate success organization and the level of achievement of the

organization itself

23 PATH GOAL THEORY

The Path-Goal model is a theory based on specifying a leaders style or behavior that

best fits the employee and work environment in order to achieve goals (House

18

Mitchell 1974) The goal is to increase an employees motivation empowerment

and satisfaction so that they become productive members of the organization

Leadership concept that the subordinates accept a leaders behavior only so

far as they view it as resulting in immediate or future benefit Thus a leaders main

function is to clear a path to the realization of the subordinates goals he or she must

choose the behavior patterns that are most applicable in helping the subordinates get

what they want

Path-Goal is based on Vrooms (1964) expectancy theory in which an

individual will act in a certain way based on the expectation that the act will be

followed by a given outcome and on the attractiveness of that outcome to the

individual The path-goal theory was first introduced by Martin Evans (1970) and

then further developed by House (1971)

Leaders can take a strong or limited approach in these In clarifying the path

they may be directive or give vague hints In removing roadblocks they may scour

the path or help the follower move the bigger blocks In increasing rewards they

may give occasional encouragement or pave the way with gold

In fact leader should clarify the path so subordinates know which way to go

remove roadblocks that are stopping the things going there and Increasing the

rewards along the route There are four style of leadership which are supportive

directive participative and achievement-oriented leadership

Supportive leadership

Considering the needs of the follower showing concern for their welfare and

creating a friendly working environment This includes increasing the followers self-

esteem and making the job more interesting This approach is best when the work is

stressful boring or hazardous The leader make work pleasant for the workers by

showing concern for them and by being friendly and approachable It is most

effective in situations in which tasks and relationships are physically or

psychologically challenging Good relations are promoted with the group and

sensitivity to subordinates needs is shown

Directive Leadership

Telling followers what needs to be done and giving appropriate guidance

along the way This includes giving them schedules of specific work to be done at

19

specific times Rewards may also be increased as needed and role ambiguity

decreased (by telling them what they should be doing)

This may be used when the task is unstructured and complex and the follower

is inexperienced This increases the followers sense of security and control and

hence is appropriate to the situation

The leader informs her followers on what is expected of them such as telling

them what to do how to perform a task and scheduling and coordinating work It is

most effective when people are unsure about the task or when there is a lot of

uncertainty within the environment Specific advice is given to the group and ground

rules and structure are established For example clarifying expectations specifying

or assigning certain work tasks to be followed

Participative leadership

Consulting with followers and taking their ideas into account when making

decisions and taking particular actions This approach is best when the followers are

expert and their advice is both needed and they expect to be able to give it The

leaders consult with their followers by consulting with them before making a

decision on how to proceed It is most effective when subordinates are highly trained

and involved in their work Decision making is based on consultation with the group

and information is shared with the group

Achievement-oriented leadership

Setting challenging goals both in work and in self-improvement (and often

together) High standards are demonstrated and expected The leader shows faith in

the capabilities of the follower to succeed This approach is best when the task is

complex

The leader sets challenging goals for his followers expects them to perform

at their highest level and shows confidence in their ability to meet this expectation

It is most effective in professional work environments such as technical or

scientific or in achievement environments such as sales Challenging goals are set

and high performance is encouraged while confidence is shown in the groups ability

The path-goal theory by House(1971) also known as the path-goal theory of

leader effectiveness or the path-goal model is a leadership theory in the field

The original path-goal theory identifies achievement-oriented directive

participative and supportive leader behaviors

20

The directive path-goal clarifying leader behaviour refers to situations where

the leader lets followers know what is expected of them and tells them how to

perform their tasks

24 NEED FOR ACHIEVEMENT THEORY

Need for Achievement (n Ach) is the degree to which someone is motivated

to set and reach goals People with a high n Ach are usually driven to succeed for

internal reasons such as personal satisfaction rather than by external pressures

Personality trait characterized by an enduring and consistent concern with

setting and meeting high standards of achievement This need is influenced by

internal drive for action (intrinsic motivation) and the pressure exerted by the

expectations of others (extrinsic motivation) Measured by thematic appreciation

tests need for achievement motivates an individual to succeed in competition and to

excel in activities important to him or her

These individuals work hard to meet their goals and tend to take on tasks that

are moderately difficult to accomplish If they choose a goal that is too easy the

achievement is not very rewarding and if they chose something that is too difficult

success may not be obtainable Say someone with a high n Ach is just beginning to

set high standards for themselves in fitness They may aim to run a 5k (3-mile) race

but they would shy away from a longer race until they have become a more

experienced runner so they arenrsquot setting themselves up for failure

People high in N-Ach are characterized by a tendency to seek challenges and

a high degree of independence Their most satisfying is the recognition of their

achievements

21

25 DIRECTIVE LEADERSHIP STYLE

The directive leadership style is one of four leadership behaviours identified

by the path-goal theory of leadership Directive leadership is characterized by setting

clear objectives and rules for your subordinates and ensuring that your expectations

and directions are clearly defined and understood by your subordinates Directive

leadership may be advisable when subordinates are unskilled or inexperienced at a

complex task It may backfire if imposed upon highly skilled and experienced

employees who are extremely competent to perform the task

An instructional type of managerial style characterized by a leader who tells

subordinate staff what they are expected to do and how to perform the expected

tasks A directive leadership style might be helpful for a manager within a business

where their subordinate staff members have jobs that are not particularly specialized

and so they need more guidance to avoid uncertainty

Directive leadership is one of five models of leadership described by Bernard

Bass Directive leadership is a style of leading people in a business or project It is

probably the most common form of leadership existing in large businesses today It

is very common in traditional business and traditional cultures This style of

leadership consists of a manager or superior person directing subordinates to

complete or work on a task at hand The manager will tell the employee exactly what

to do and how to do it He or she will have specific standards and will demand that

they be met The manager leads with total authority The military is a good example

of directive leadership However in business it does not always work as well

Directive leadership does not allow an employee to reach their potential nor does it

allow the employee to express their independent thoughts or creativity

Directive leader is a leader who is very strict autocratic makes use of his

power of influence from his position to control reward and force the followers to

comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)

22

26 SUPPORTIVE LEADERSHIP STYLE

Supportive Leadership is one of the leadership styles found in path-goal

theory A supportive leader try to decrease employee stress and frustration in the

workplace This method is effective when your work tasks are dangerous tedious

and stressful but is not really effective if your work tasks are intrinsically motivating

because you dont need to be motivated to do the work

Supportive leadership is a kind of leadership where you listen to your

workers and help them out when they need help Supportive leadership is an opposite

of autocratic leadership and is much more successful in many fields of work But not

in all of course

The leadership style I use to follow is Supportive leadership because

according to me the followers are as important as task The goals can only be achieve

with the help of followers if followers are facing any problem either in their personal

life or under organization roof the affection of that problem can be clearly measured

from their task results Moreover I use self-made theory in my leadership which is

Get addict an achieve according to this a person can achieve anything but the

conditions is that the person must be addicted to it If followers are facing any

grievances they canrsquot be addicted towards achievement Supportive leader in my way

does not only mean handling grievances of followers but I call myself supportive

leader because I plan my tactics towards achieving a goal according to the followers

ability and skills moreover according to their willingness and motivation towards

work Supportive leadership is It leads people It doesnt drive them It involves

them It doesnt coerce them It never loses sight of the most important principle

governing any project involving human beings namely that people are more

important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive

leadership is working along with followers guiding them helping them instead of

working ahead of them Human beings are most important aspect of this type of

leadership According to me this leadership can be done effectively if leaders treat

followers as one who work with him rather work for him Being the basket ball

captain for two consecutive years I applied my leadership style and maintained a

team

23

Supportive leadership is a reference to a particular leadership style for

business As management styles became more complex in the 1970s and 1980s

theories began to grow up Businesses started looking not only at the techniques of

management but at the different types of leaders found in business and what

categories those leaders fell into By the 1990s concepts such as supportive

leadership had become widely accepted Supportive leadership is a naturally organic

and emotionally sensitive style like other styles it is especially useful in certain

circumstances but the company must adopt a culture that encourages such styles for

them to be effective

In supportive leadership the manager is not so interested in giving orders and

managing every detail as in giving employees the tools they need to work

themselves While delegation is a vital part of supportive leadership managers do

not simply assign tasks and then receive the results Instead they work through the

tasks with employees to improve skills and talent until the manager does not need to

worry about a task being done correctly and the employee is fully empowered in a

particular area

27 PARTICIPATIVE LEADERSHIP STYLE

Lewinrsquos study found that participative leadership also known as democratic

leadership is generally the most effective leadership style Democratic leaders offer

guidance to group members but they also participate in the group and allow input

from other group members In Lewinrsquos study children in this group were less

productive than the members of the authoritarian group but their contributions were

of a much higher quality

Participative leadership is a style of leadership that involves all members of a

team in identifying essential goals and developing procedures or strategies to reach

those goals From this perspective this leadership style can be seen as a leadership

style that relies heavily on the leader functioning as a facilitator rather than simply

24

issuing orders or making assignments This type of involved leadership style can be

utilized in business settings volunteer organizations and even in the function of the

home

Participative leaders encourage group members to participate but retain the

final say over the decision-making process Group members feel engaged in the

process and are more motivated and creative

One of the main benefits of participative leadership is that the process allows

for the development of additional leaders who can serve the organization at a later

date Because leaders who favor this style encourage active involvement on the part

of everyone on the team people often are able to express their creativity and

demonstrate abilities and talents that would not be made apparent otherwise The

discovery of these hidden assets help to benefit the work of the current team but also

alerts the organization to people within the team who should be provided with

opportunities to further develop some skill or ability for future use

One potential disadvantage of participate leadership is the time factor This

leadership style does often involve the need for more time before action is taken

This is only natural since the very nature of this leadership style means allowing

input from every member of the team However the extra time necessary for this

process often leads to decisions that ultimately benefit everyone to a greater degree

than faster decisions that are more limited in scope

Participative leadership also expands the range of possibilities for the team

When leadership styles that essentially leave all the direction and decision making in

the hands of one individual it is much more difficult to see a given approach from

several different angles When the leadership style encourages others to be involved

in the decision making process a given course of action can be approached from a

variety of perceptions This can often point out strengths or weaknesses to the

approach that would have gone unobserved and thus unresolved without this type of

participatory brainstorming and decision making

Effective participative leadership allows the talents and skills of all the team

members to be utilized in arriving at decisions and taking courses of action While

the team leader is usually still responsible for making the final decision this sharing

of functions within the team provide the perfect environment for everyone to provide

input that has the potential to make that final decision more well-rounded and

ultimately profitable for the company as a whole

25

28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE

Management which sets challenging goals assists in training emphasizes

improvement and expects the highest levels of performance

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

Achievement-oriented leaders always learn They always take risk They

never gamble (There is a difference) They always teach and mentor others They

understand that failure to adapt and change means death and destruction on a

competitive battlefield Either products are always changing or consumers are

changing so businesses must adapt or dieAchievement -oriented leaders put the

right people on the bus and go to great lengths to keep them there They never

change the deal with their employees (except to make it sweeter) They share

success They set stretch goals and achieve them It is fascinating to watch those

leaders work with their teams They are unstoppable

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

26

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION

There are a number of different styles of leadership and management that are

based on different theories The individuals style will be use based on a combination

of their beliefs values and preferences as well as the organizational culture and

norms which will encourage some styles and discourage others

Idealized influence describes managers who are exemplary role models for

associates Managers with idealized influence can be trusted and respected by

associates to make good decisions for the organization Intellectual Stimulation

describes managers who encourage innovation and creativity through challenging the

normal beliefs or views of a group Managers with intellectual stimulation promote

critical thinking and problem solving to make improvement of organization

performance

Inspirational motivation describes managers who motivate associates to

commit to the vision of the organization Managers with inspirational motivation

encourage team spirit to reach goals of increased revenue and market growth for the

organization Individual consideration describes managers who act as coaches and

advisors to the associates Managers with individual consideration encourage

associates to reach goals that help both the associates and the organization

27

CHAPTER 3

METHODOLOGY

31 RESEARCH DESIGN

A research design encompasses the methodology and procedures employed to

conduct scientific research The design of a study defines the study type (descriptive

correlational semi-experimental experimental review meta-analytic) and sub-type

(eg descriptive-longitudinal case study) research question hypotheses

independent and dependent variables experimental design and if applicable data

collection methods and a statistical analysis plan

The research design is also the framework for conducting the marketing

research project that clarified the necessary procedure in order to obtain the

information needed to solve all the marketing problem

In order to collect as much data as possible a combination of descriptive and

analytical research designs based on result from the questionnaire observation and

interview were used by the researcher to analyses the influence of leader on

competitive market concept of motivation in organization and the ways that human

performances on a job can be link with ability and motivation in Apple Inc

The method has been used is to distribute the questionnaire throughout the

staff in order to collect a better result The reason for choosing this method is

28

because this is the most effectives way to study the relationship between leadership

style and motivational level The raw data was analyze according to the research

objectives

32 POPULATION AND SAMPLING TECHNIQUE

The population of this study are all the staff from Apple Inc The population

chosen consider those who have had experiences working in such a high

technological company like Apple Inc The Sampling technique used in this research

was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the

south of Ireland

Figure 31 Required Sample Size

29

CHAPTER 4

RESEARCH FINDING

A questionnaire is a means of eliciting the feelings beliefs experiences

perceptions or attitudes of some sample of individuals As a data collecting

instrument it could be structured or unstructured

The questionnaire is most frequently a very concise preplanned set of

questions designed to yield specific information to meet a particular need for

research information about a pertinent topic The research information is attained

from respondents normally from a related interest area The dictionary definition

gives a clearer definition A questionnaire is a written or printed form used in

gathering information on some subject or subjects consisting of a list of questions to

be submitted to one or more persons

The method of questionnaire have some advantages of in Economy - Expense

and time involved in training interviewers and sending them to interview are reduced

by using questionnaires Uniformity of questions - Each respondent receives the

same set of questions phrased in exactly the same way Questionnaires may

therefore yield data more comparable than information obtained through an

interview Standardization - If the questions are highly structured and the conditions

under which they are answered are controlled then the questionnaire could become

standardized The disadvantages of questionnaire are respondentrsquos motivation is

difficult to assess affecting the validity of response

30

41 RESPONSE RATE

The laminated random sampling technique was used and a total of 100

samples size were selected out of 100 populations 100 questionnaires were received

that is representing 90 of response rate The sample size was reasonable and

beyond the target that we set early and exceed our expectation This is to allow

further analysis that was surpass the demand

42 DESCRIPTIVE DEMOGRAPHIC PROFILE

The demographic profile is in Table 41 The distribution of respondents

includes 65 male and 35 female The age of respondents was from below 30

years 35 45 between 30 to 40 years 20 between 40 to 50 years While for

years of experience 30 out of the 50 respondents that we carried out for

questionnaire have less than 5 years of experience 30 between 6 to 10 years 28

between 11 to 15 years and 12 have more than 16 years of experience

For the level of education 45 stand for those who have SPMMCEOthers 30 of

the respondents have STPMHSEDIPLOMA 18 of the respondents have degree

and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of

them are single 38 of the respondents are married and only 20 of them are

widowed

Demographic

Items

Frequency Percentage ()

Gender

Male 65 65

Female 35 35

31

Age

lt30 35 35

31-40 45 45

41-50 20 20

Length of Service

lt5 30 30

6-10 30 30

10-15 28 28

gt16 12 12

Education

SPMMCE 45 45

STPMHSE

DIPLOMA

30 30

Degree 18 18

Masterrsquos Degree 7 7

Status

Single 42 42

Married 38 38

Widowed 20 20

Table 41 Demographic Profile

43 DESCRIPTIVE ANALYSIS

32

Design of minimum maximum mean and standard deviation of each item

can be refer rend to the table 42 below Based on the table it reveals that the

minimum value for the directive leadership style is 1 and maximum is 5 In term of

mean and standard deviation of the directive leadership style are 257 413 1144

and 1336 respectively

For supportive leadership style the minimum mean will be 334 and the

highest are 444 For standard deviation is 0991 and 1386 respectively

For minimum value for participative leadership style will be 1 and the

maximum is 5 in addition to that the mean and standard deviation of the variable is

between 367 to 444 and 367 and 1040 and 1264 respectively

The achievement oriented leadership style the mean and standard deviation

of the variable is between 349 to 413 and 1021 to 1165

For motivation achievement based on individual perception the minimum

values of variable range from 1 to 2 and the maximum variable is 5 Mean and

standard deviation of the variable is between 253 to 459 and 0906 to 1335

Variableconstruct Mean Std Deviation

Directive 358 1145

1 He has the final word in the office

matters

373 1336

2 He emphasizes that all rules and

regulations

257 1144

3 He give clear explanations of what is

expected of other

365 1224

4 He give subordinates explicit

instructions for how to do their work

413 1246

5 He show interest in subordinatesrsquo

personal concerns

382 1306

Supportive 383 1190

1 He often mingle with the staff 373 1386

2 He often spent time as necessary to 444 0991

33

hear complaint from staff

3 Providing guidance without pressure

is the

key to being a good leader

362 1259

4 As a rule leaders should allow

subordinates

to appraise their own work

334 1072

5 Leaders should give subordinates

complete

freedom to solve problems on their own

401 1240

Participative 408 1110

1 He is very responsive and easy to be

invited to discuss

367 1264

2 He easily understood 413 1105

3 When things go wrong and he need to

create a strategy to keep a project or process

running on schedule he call a meeting to get his

employees advice

433 1046

4 To get information out He send it by

email memos or voice mail very rarely is a

meeting called His employees are then

expected to act upon the information

384 1040

5 He want to create an environment

where the employees take ownership of the

project I allow them to participate in the

decision making process

444 1096

Achievement Oriented 387 1103

1 He determines the duties of staff 391 1113

2 He describes the conditions and tasks

and clearly what is expected

349 1021

3 He explain the level of performance 382 1165

34

that is expected of subordinates

4 He give vague explanations of what is

expected of subordinates on the job

413 1107

5 He consistently set challenging goals

for subordinates to attain

401 1110

Motivation Level 345 1178

1 1 I feel annoyed when thinking about

the things I would like to do new work

459 0906

2 I am ambitious in my career 288 1233

3 I am energized when

people count on me for ideas

439 0947

4 When involved in group projects my

team membersrsquo problems are my problems

301 1211

5 I find pleasure in recognizing and

celebrating the accomplishments of others

290 1125

6 As a practice I ask people

challenging questions when we are working on

projects together

301 1211

7 I take delight in complimenting

people I work with when progress is made

411 1190

8 I find it easy to be the cheerleader for

others when times are good and when times are

bad

382 1179

9 Team accomplishment is more

important to me than my own personal

accomplishments

321 1327

10 When involved in group projects I

am inclined to let my ideas be known

253 1335

Table 42 leadership style

35

44 RELIABILITY ANALYSIS

According to Hinton (2004) recommended four cut-off points for steadiness

which includes outstanding reliability (090 and above) high reliability (070 ndash 090)

moderate reliability (050 ndash 070) and low reliability (050 and below)

000 050 Low Reliability

050 070 Moderate Reliability

070 090 High Reliability

090 100 Outstanding

Reliability

Table 43 Reliability Analysis

Based on table 43 there are five constructs directive supportive

participative achievement-oriented and motivation level shown Cronbachrsquos Alpha

values of 0865 0914 0970 0974 and 0883 respectively None of constructs

confirm low reliability The high Cronbachrsquos Alpa values for all establish contain

that they are inwardly uniform That means all element of each establishes are

measuring the identical content creation In the nutshell the higher the Cronbachrsquos

Alpha value of a construct the higher the reliability is of measuring the same

construct

Const

ructs

Sample

Size(n)

No

of Items

Cronbachrsquos

Alpha (a)

Type

Direc 100 5 0865 High Reliability

36

tive

Supp

ortive

100 5 0914 Outstanding

Reliability

Partic

ipative

100 5 0970 Outstanding

Reliability

Achi

evement

100 5 0974 Outstanding

Reliability

Level

of Staff

Motivation

100 10 0883 Outstanding

Reliability

Table 44 Reliability Test

45 CORRELATION MATRIX

Correlation analysis was used to conclude and decide relationships between

two variables measured Toward this end Pearson correlation test was used to

diagnose whether leadership styles and motivation level are relevant to each other

Table 44 presents the correlation matrix results

Table 44 shows the relation of independent variables with motivation level

For finding the relation significant level plt 005 and plt 001were chosen

The value of correlation coefficient r for directive leadership style is 0356

with plt 005 which show a moderate relationship with the level of staff motivation

It is found that the value of correlation coefficient r for supportive leadership

style is 0369 with plt 001 show a strong relationship with the level of staff

motivation

Participative leadership style carry correlation coefficient value r of 035 2

with plt 005 which show a moderate relationship with the level of staff motivation

For achievement oriented leadership style the coefficient valuer is 0430

with plt 001 which show a strong relationship with the level of staff motivation

37

Correlation is significant at the 001 level (1-tailed)

Correlation is significant at the 005 level (1-tailed)

Constructs Directive Supportive Participative Achievement Motivation

() () () ()

Directive 1 0691 0717 0799 0356

0000 0000 0000 0012

() () ()

Supportive 1 0877 0676 0369

0000 0000 0009

() ()

Participative 1 0736 0352

0000 0012

()

Achievemen

t

1 0430

0022

Motivation 1

Table 45 Correlation between leadership styles and the level of staff

motivation

46 REGRESSION ANALYSIS

In this study multiple regression analysis was applied Each variable from

factor scores were used in the analysis Table 45 shows the results of multiple

regression analysis of the research The findings showed that leadership styles were

not significant and negatively correlate with level of motivation of staff The R2 =

38

0184 indicates that 1840 of the variance in variable level of motivation of the

staff (dependent variable) can be explained by leadership styles

Beta coefficient the achievement oriented has the highest B β =0225

followed by supportive leadership style β = 0111 directive β =0024 and the lowest

is participative leadership style is β = - 0003That means one unit increase in

directive leadership style will lead to 0024 increase in the level of motivation for

supportive leadership style one unit increase will lead to 00111 increase in the level

of motivation one unit increase in participative will lead to -0003 change in the

level of motivation of staff and one unit increase in achievement oriented will lead

to 0225 increase to the level of motivation of staff The findings explain that the

components of the leadership styles do not explain the level of motivation of the

staff

Instruction

R2=0184

Adjusted R2=0103 F= 2499 p lt 005

Dependent Variable Level of staff Motivation

Unstandardised

Coefficients

Standardise

d

Coefficient

Model B Std Error Beta t Sig

(Constant) 2268 0446 5430 0000

Total Score Directive 0024 0186 0031 0144 0984

Total Score Supportive 0101 0177 0161 0691 0585

Total Score Participative -0003 0191 -0055 -0020 1082

Total Score Achievement 0225 0170 0312 1456 0210

39

Table 46 Multiple Regression Analysis (n=50)

40

Chapter 5

CONCLUSION AND RECOMMENDATION

51 INTRODUCTION

This chapter target to discuss the outcome shown in the previous chapters by

setting against them with those finding principles and earlier investigation in the

common field Moreover the investigationrsquos confines and recommendations for the

future research and practice are shown in this chapter

52 DISCUSSION OF FINDING

The objectives of this investigation were to determine the relationship

between leadership style and motivation level It is a study of Apple Incorporation

The outcome of this investigation gives that the leadership styles are supported to the

level of staff motivation The independents variables had correlation with the level of

the staff motivation that is illustrated in Table 42 in the preceding chapter

Based on the analysis of the research (Sample the leadership styles of the

manager of the Apple Incorporation) is significant with the leadership style which

has been practiced by Chief Executive Officer of Apple Incorporation in the District

41

of Johor Bahru Johor James Liow 1992) Analysis from the research found that the

most dominant leadership is achievement oriented followed by supportive directive

participative and achievement oriented

In discussing the results the researchers prefer to discuss each hypothesis

separately in order to get an accurate and complete perceptive of the relationship

between leadership style and motivation level

The results revealed that the respondents perceived the all four leadership

styles of the manager have relation with their level of motivation towards their jobs

Furthermore the results revealed that there is significant relationship between

leadership style and motivation level

What is remarkable here is that this findings correlates strongly with the

arguments that say that relationship between leadership style and motivation level

can be both influential and no influential with staffrsquos motivation and his or her

leadership styles depends on his or her choice of the style that suits the situation or

the company

For example the researchers of University Malaya claimed that the

leadership styles of leader had relationship with staffrsquos motivation but depending on

their jobs according to the job description and the organizational chart that informs

employees what when and how tasks should be done

53 LIMITATION OF STUDY

One of the limitations in research includes lack of adequate information on a

particular subject Research equipments are very hard or expensive to acquire leading

to formulation mere assumptions Another hindrance is poor or inaccessibility to the

region of study

Some of the limitations of doing a research include access of information

availability of enough resources and time management The availability of experts in

42

editing and guidance may also be minimal where support from friends or

organisation may not be enough

The limitations of the study are those characteristics of design or

methodology that impacted or influenced the application or interpretation of the

results of your study They are the constraints on generalizability and utility of

findings that are the result of the ways in which you chose to design the study andor

the method used to establish internal and external validity

Another limitation related to building the evidence about ldquosurvival of

consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin

spiritrdquo Not knowing all of your extended family members limits your ability to

verify statements communicated by the Medium When information related to a

discarnate is not verified this result could be related to the sitterrsquos limitations but it

may also be related to the Medium These challenges however highlight the

limitations of spirit communication and in general further highlights the complexity

of studying the ldquoA study of Apple Incorporationrdquo

Limitations in research methods vary depending on the type of method used

and how it was conducted They include language barriers you might want to do a

research on something that is in a language which you do not understand and the

production of a translator is not available You might also be short of the research

materials and others are not immediately available among others

Limitations are influences that the researcher cannot control They are the

shortcomings conditions or influences that cannot be controlled by the researcher

that place restrictions on your methodology and conclusions Any limitations that

might influence the results should be mentioned

54 SUGGESTIONS FOR FUTURE RESEARCH

From this research the researcher recommends a several means that could be

taken to improve staffrsquos motivation by concentrating on leadership styles

43

According to Marketing minds (2012) Apple Inc uses the Apple brand to

compete across several highly competitive markets including the personal computer

industry with its Macintosh line of computerslaptops and related software the

consumer electronics industry with products such as the iPod digital music

distribution through iTunes Music Store the smart phone market with the Apple

iPhone magazine book games and applications publishing via the AppsStore for

iPhone and the iPad tablet computing device and movie and TV content distribution

with Apple TV The company is also establishing a very strong marketing presence

relative to the rival (Google) in the advertising market via its business Apps and iAd

network Steve Jobs the co-Founder of Apple described the company as being a

mobile devices company largest in the world as their revenues are bigger than

Nokia Samsung or Sonys mobile devices business

The story started two months ago when Google released its first smart phone

This new smart phone made by a Taiwanese company called HTC and the phone

called Nexus One After three weeks Apple Company said is going to sue the

manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC

The company which has been releasing iPhone since 2007 believes that HTC

illegally used 20 patents of Apple These patents are related to user interface

architecture and hardware of iPhone Apple Company filed a lawsuit in US District

Court in Delaware and an objection presented to the International Trade Commission

in USA too

In response to these accusations made by Apple Company against HTC

company The HTC denied Applersquos allegations and declared to fight the suit In other

response HTC said it has been making phones for a far longer time than Apple

including a touch screen device called the XDA that predates the iPhone by about 5

years

Implications

The implications here appear to be that HTCrsquos technological primary somehow goes

against Applersquos claims that the company violated 20 of its patents And while itrsquos

certainly possible that that might be the case itrsquos hard to accept that argument

without a list of patents to back it up

Patents

44

Here some of the patents that Apple Company accusing HTC Company used them

for its new Nexus phone manufactured for Google They are Multi-touch Screen

Multifinger gestures device integration and multitasking accelerometer patents

What is Android Android is a software installed in the mobile devices that includes

an operating system middleware and key applications The Android SDK provides

the tools and APIs necessary to begin developing applications on the Android

platform using the Java programming language

Terminology

Today in the market consumer have a lot of options for every product

whether it be an IT product or Home PCs or consumer durables or a FMCG product

This study may be helpful for company to know about the factors affecting the

consumer behavior and patterns of the consumer It may also be helpful to know the

specific requirement of customer so that the customer can be easily satisfied

Moreover this study helps to know the buying habits and patterns of customer The

study will help the company to understand the relationship that a consumer have with

their Apple product It will help to ascertain the reason which makes the undisputed

leader in almost every segment in which they operate

All Apple Professional Development facilitators are educators themselves

That gives them a unique view they know whatrsquos important in the classroom so they

can ensure that you learn about your Apple products and how they can best serve you

and your students We have created workshops in the following categories

These curriculum-focused workshops help teachers apply their skills with

Apple products to specific areas and disciplines to produce effective personal

learning for their students

Focused on technology skills these foundational workshops help teachers

become confident and comfortable integrating Apple products into their teaching

strategies

These workshops for school leaders and Education decision-makers focus on

issues important to success such as visioning and planning

Our research investigated the role of social norms in an extended theory of

planned behavior (TPB) in the explanation of prostatecolorectal cancer screening

(CS) intention and the prediction of CS uptake among men

45

Apple is well known for giving its customers things that they need but didnt

know they needed until the product shipped In that spirit Apple is in a unique

position to make further gains with that philosophy especially as other companies

pull back reduce RampD or get out of some markets completely

I written before about how Apples financial position gives it a unique

competitive advantage over the competition That discussion pointed to how Apple

can pay cash for components get to the front of supplier delivery schedules then

through volume drive prices down putting extreme price pressure on the

competition while they develop the next generation with RampD dollars

Even as Apple does this they are mindful of their brand Selling cheap

products doesnt sit well with Apple and they definitely dont want to undercut or

cannibalize other product lines

So if one asks the question about what Apple can deliver in a time when

customers are watching every penny its silly to envision a cheaper stripped down

version of a product thats already doing well Instead as Apple ponders how to

deliver new products to cost conscious customers the company tends to think about

holes in the market that can be exploited with their technology -- but which dont

undercut current products

There are other considerations as well For example the iPod touch doesnt

have a camera or an FM radio Other than the CPU it doesnt radiate and can

therefore be used in corporate or government environments that would otherwise

forbid a device that could be a security concern Our fantasies often neglect to

consider such things Because people expect to use their iPhone anywhere that

device has a different set of design constraints

Availability of multi-modal logistics services has been introduced and

occupational safety and health management system elaborated The DTPB can

provide a useful framework for evaluating interventions to increase logisticians

motivations to safety performance The overriding aim of this study was to design

and pilot test a questionnaire for subsequent use in a large-scale survey This study

describes the early stages of a research questionnaire development and a pilot study

The main results of this pilot study that the questionnaire proved to be reliable and

the analysis although preliminary provided strong support for the predictive power

of the DTPB The evaluation led to minor changes in the questionnaire Currently

46

the relevant literature surrounding the DTPB reveals a lack of research that utilizes

empirically validated theories in the field of logistics safety There is therefore a need

to consider more practical issues that emerge when applying the theory As is often

the case with the DTPB questionnaire the participants thought the questionnaire was

rather long This is important given that lengthy questionnaires can impact on data

quality through reduced completion rates due to factors such as lowered participant

motivation The length of the questionnaire could be accommodated thereby

encouraging participation Another comment levied at the DTPB questionnaire is that

it appears rather repetitive Indeed responses received in the present context included

wersquove answered that already Alternatively it may be better to group the outcomes

and behavioural belief statements and address the issue of similarity

Although the key purpose of this study was to develop and pilot a

questionnaire and not to generalize its findings it is of interest to note that the

occupational doctors advice has significant relationship to safety performance One

possible reason is that occupational safety and health information is not easily

available thereby increasing the reliance of the workers on the occupational doctors

advice This finding together with the significant influence of peer culture within the

DTPB framework would seem to strengthen the view that increasing exposure of

logisticians to occupational safety and health may encourage more positive

subjective norms and implies that contact with occupational doctors may encourage

the logisticians to work safely

Deeper interpretation suggests that peers causal attributions regarding safety

performance in their workplace may exert a comparatively strong influence over

logisticians991257 safety It also adds weight to the suggestion that occupational safety

and health training should form part of the logistics company991257s annual training plan

and as such supports the view that occupational safety and health intervention

programmes are required

He findings from questionnaire pilot test seem to corroborate previous

research by suggesting that subjective norms is a key issue to be addressed in any

occupational safety and programme as is the case of the logistics sector The result is

in line with the results reported by Hamilton and White Paris and Van den Broucke

and Fogarty and Shaw who found subjective norms to be important in affecting

adoption of a system As such it would seem that efforts should be made to enhance

knowledge and in particular to highlight the benefits of safety performance for both

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

REFERENCES

Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 10: Thesis Leadership of Apple

viii

LIST OF FIGURES

FIGURE NO TITLE PAGE

31 Required Sample Size

1

1

CHAPTER 1

INTRODUCTION

11 BACKGROUND

Its ironic that when you ask leadersmdasheven good onesmdashwhat constitutes

leadership you often get vague disparate and vapid responses Youd think that of

all people this population would offer crisp and concrete definitions of their own

crucial work Instead you get references to energizing visioning pathfinding

modeling and a dozen other tangents of real leadershipmdashbut almost no reference to

the central task of leaders influencing

This is especially disconcerting in an era where Fortune 500 companies are

crumbling under the weight of financial strain and once powerful and confident

leaders are crawling to Washington begging for bailouts The vast majority of todays

crises are the natural consequence of ineffective or misdirected influence Either

leaders have been incapable of influencing their employees to create value for

customers (eg the US auto industry) or theyve exerted influence that has driven

2

employees to unconscionable behavior bringing the global economy to its knees (ie

the financial sector) Today more than ever we ought to see clearly that leadership

isnt a combination of fuzzy concepts and proclivities Leaders are responsible for

intelligently and ethically influencing behavior in a way that creates value

Fortunately not all leaders are missing the mark I recently met one of the

few leaders who in my experience has a concrete expression of leadership on the tip

of his tongue Tim Tassopoulos chief operating officer of Chik-fil-A says it this

way Leadership is intentional influence

I couldnt agree more For 20 years my colleagues and I have worked with

leaders to help them increase their capacity for influencing change But it came as a

surprise to us that prior to helping them learn how to influence we had to draw their

attention to it as their core work

Tim on the other hand understands that it all comes down to whether one of

his 50000 front-line associates with a few discretionary minutes decides to lean

against a wall or walk out to the dining area and clean tables Tims success or failure

as a leader does not come down to whether he is charismatic visionary or

inspirational It comes down to whether at the end of the day people behave in ways

that improve results Period

With that said the second biggest problem leaders face is that few of them

have any systematic way of even thinking aboutmdashmuch less practicingmdashinfluence

Oh we complain about it a lot All leaders can point to dysfunctional political

unproductive behaviors in their organizations For example

Fiefdoms Most leaders complain that people in their companies put the

interests of their department over the interests of the company In one Fortune 500

company the training department encouraged a vendor to sue another division of the

company to prevent that division from cutting separate deals with the vendor which

would have threatened the training departments monopoly

Compliance In US hospitals 2 million patients will be infected this year by

the very caregivers who are trying to heal them An enormous percentage of these

infections could be avoided if leaders could just find a way to influence people to

wash their hands consistently Compliance rates today hover somewhere between

30 and 50

Silence More than 90 of respondents in a recent study we conducted at

VitalSmarts reported they are currently working on a cross-functional initiative that

3

they are certain will fail Our research showed that the primary cause of these failures

is silence People see lots of problems in their initiatives but they work in

organizations where its not OK to speak up about them Our study found that this

pattern of problem behavior is a root cause of more than 85 of project failures

Given that few leaders can even define leadership its no surprise that their

performance is mediocre at best We recently studied the successes and failures of

more than 1000 leaders from 50 global companies to influence strategically critical

behavior change in their companies We were stunned to discover that fewer than 1

in 20 had any evidence of success in spite of their belief that change was crucial As

we combed through the data some key insights emerged that help us understand why

so few leaders either grasp or exert influence well

Leaders confuse talking with influencing Many leaders think influence

consists of little more than talking people into doing things Its no wonder most

influence efforts start with PowerPoint presentations But profound persistent and

overwhelming problems demand more than verbal persuasion Anyone whos ever

tried to talk a smoker into quitting knows theres a lot more to behavior change than

words

Leaders make the same mistake when they publish platitudes in the form of

Mission and Values statements give a few speeches on why these values are crucial

and then assume their job is done

Leaders believe in silver bullets When leaders actually attempt to influence

new behavior its common for them to look for quick fixesmdashto fall into the trap of

thinking that deeply ingrained bad habits can be changed with a single technique

The failure mode is to rely on any single approach

Some host star-studded retreats Others hand out inspiring posters and color-

changing mugs and think people will line up for change Still others believe its all

about incentives and so they tinker with the performance-management system or tie

new behaviors to executive bonuses The research shows that when leaders rely on

just one simple source of influence to drive change they almost always fail

In the future Ill use this column to share what weve learned from leaders

who dont suffer in ignorance about influence Over the past 20 years my colleagues

and I have sought out and studied a different kind of leader Weve tried to find those

who had remarkable abilities to influence changemdashrapidly profoundly and

sustainably

4

Weve studied up close the methods used by one remarkable influencer who

mdashwith no formal authoritymdashhas changed behavior in thousands of US hospitals

Weve looked first hand at one influencer who has saved 5 million lives from AIDS

mdashsimply by influencing behavior change in a country of 60 million people We

worked with a corporate chief who within 12 months influenced deeply entrenched

habits in employees with an average of 26 years tenure

What weve learned is that when you know what youre doing change can

happen relatively quickly And it all starts with gaining greater clarity about what

leadership really means then finding a way of thinking about the fundamental

principles of influence

Leaders lack a theory of influence Very few leaders can even answer the

question How do you change the behavior of a large group of people And yet

this is what theyre ultimately paid to do It isnt just about making a decision its

about getting people aligned to execute the decision And this means influence

Imagine discovering just as the anesthesia is taking effect that your heart surgeonmdash

the one hovering over your chest with a scalpelmdashis working off a gut hunch about

how to conduct a bypass Unless leaders become articulate about a repeatable and

effective way of influencing profound rapid and sustainable behavior changemdash

theyll continue to rack up predictably high failure rates at leading change

Leaders act as if its not their job to address entrenched habits Most leaders put a

great deal of time into crafting strategy selecting winning products and engaging

with analysts shareholders and major customers But few realize the success or

failure of their grand schemes lies in influencing the behavior of the hundreds or

thousands of people who will have to execute the big ideasmdashtheir employees

By contrast the most influential leadersmdashthe 5 who succeed consistently at

influencing profound and essential behavior changemdashspend as much as half of their

time thinking about and actively influencing the behaviors they know will lead to top

performance The 95 who dither and fail tend to delegate what they dismiss as

change management to others most often leaders in human resourcesmdashwho often

lack the credibility to influence real change The average leader spends little if any

of his or her time on active efforts to create behavior change Consequently nothing

changes

Performance is a function of the three factors acting together Ability has to

do with whether a person can do a task Motivation is a measure of whether a person

5

wants to do it Opportunity is about accessibility a person canrsquot do a task if she is not

given a chance or if she is denied access to necessary resources or amenities

This framework ndash looking at human performance as being influenced by

multiple factors ndash reflects the difficult and variable nature of our work today All of

these factors must be supported by the work environment in order for peoplersquos best

work to occur So how can the workplace help

According to Judith Heerwagen a former scientist with the Pacific Northwest

National Laboratory who is now a program expert with the General Services

Administration productivity and the workplace are related in these ways

In this section we discuss what motivation is and why it is important and

how motivation affects behaviour human relations and performance Motivation is

defined as ldquothe intention of achieving a goal leading to goal directed behaviour

When we refer to someone as being motivated we mean that the person is trying

hard to accomplish a certain task Motivation is clearly important for someone to

perform well However motivation alone is not sufficient

Ability is having the skills and knowledge required to perform the job is also

important and is sometimes the key determinant of effectiveness Finally

environmental factors having the resources information and support one needs to

perform well are also critical to determine performance

ldquoA building can affect opportunity by providing equitable access to

conditions that reduce health and safety risks equitable access to amenities and

compensatory design options where inequities exist and are difficult to eliminate

entirelyrdquo

ldquoA building can positively affect ability by providing comfortable ambient

conditions by enabling individual control and adjustment of conditions and by

reducing health and safety risks Negative impacts on ability to do work are

associated with conditions that are uncomfortable distracting hazardous or noxious

ldquoA building can positively affect motivation by providing conditions that

promote positive affective functioning psychological engagement and personal

control Moods create the lsquoaffective contextrsquo for thought processes and behaviors and

are directly tied to motivation

Motivation is the internal process leading to behavior to satisfy needs

6

Have you ever wondered why people do the things they do The primary

reason people do what they do is to meet their needs or wants The process people go

through to meet their needs is

Need rarrMotive rarrBehaviour rarrSatisfaction or Dissatisfaction

What makes employees willing to ldquogo the extra milerdquo to provide excellent

service market a companyrsquos products effectively or achieve the goals set for them

Answering questions like this is of utmost importance to understand and manage the

work behaviour of our peers subordinates and even supervisors As with many

questions involving human beings the answers are anything but simple Instead

there are several theories explaining the concept of motivation

Performance = motivation x ability x environment

According to this equation motivation ability and environment are the major

influences over employee performance Performance is a function of motivation

ability and the environment in which you work Zappos seems to be creating an

environment that encourages motivation and builds inclusiveness The company

delivers above and beyond basic workplace needs and addresses the self-

actualization needs that most individuals desire from their work experience CEO

Tony Hsieh believes that the secret to customer loyalty is to make a corporate culture

of caring a priority This is reflected in the companyrsquos 10 core values and its

emphasis on building a team and a family During the interview process applicants

are asked questions relating to the companyrsquos values such as gauging their own

weirdness open-mindedness and sense of family Although the offer to be paid to

quit during the training process has increased from its original number of $400 only

1 of trainees take the offer Work is structured differently at Zappos as well For

example there is no limit to the time customer service representatives spend on a

phone call and they are encouraged to make personal connections with the

individuals on the other rather than try to get rid of them

Although Zappos pays its employees well and offers attractive benefits such

as employees receiving full health-care coverage and a compressed workweek the

desire to work at Zappos seems to go beyond that As Hsieh would say happiness is

the driving force behind almost any action an individual takes Whether your goals

are for achievement affiliation or simply to find an enjoyable environment in which

to work Zappos strives to address these needs

7

Although Zappos has over 1300 employees the company has been able to

maintain a relatively flat organizational structure and prides itself on its extreme

transparency In an exceptionally detailed and lengthy letter to employees Hsieh

spelled out what the new partnership with Amazon would mean for the company

what would change and more important what would remain the same As a result of

this type of company structure individuals have more freedom which can lead to

greater satisfaction

The topic of motivation plays a central role in the field of management as it

is one of the most popular management topics Motivation derives from the Latin

word for movement and it has been widely acknowledged as a critical determinant

of our behavior Motivation affects how and to what extent we utilize our skills and

abilities Unmotivated employees are less willing to be cooperative and supportive

and they may decrease work effort time on the job productivity and performance

Thus we need to motivate employees to boost productivity Jeff Taylor founder of

Monstercom said that to be successful you have to be able to motivate others To

this end researchers are studying the factors that energize direct and sustain work-

related behavior and you will learn about their motivation theories in this chapter

Despite their difficulties because they canrsquot simply buy motivation

organizations are designing incentive systems to motivate employees Self-

motivation is one of the most important skills companies look for when hiring Thus

your ability to motivate yourself and others is critical to your career success and the

goal of this chapter is to increase your ability to do so

Based on the expiratory study done by most of the staff they consented with

the statement that the level of motivation is equivalent with the leadership styles of

the mangers

Be a yardstick of quality Some people arent used to an environment where

excellence is expected by Steve Jobs

8

12 PROBLEM STATEMENT

Motivation is defined as the process that initiates guides and maintains goal-oriented

behaviors Motivation is what causes us to act whether it is getting a glass of water

to reduce thirst or reading a book to gain knowledge The act or process of giving

someone a reason for doing something and it is also called as the act or process of

motivating someone Motivation is a desire or willingness to do something

enthusiasm It is a force or influence that causes someone to do something There are

three major components to motivation activation persistence and intensity

All levels of management perform these functions but the amount of time a manager

spends on each function depends on the level of management and the needs of the

organization Managers just dont go out and haphazardly perform their

responsibilities Good managers discover how to master five basic functions

planning organizing staffing leading and controlling

A manager needs to be a good leader While a manager organizes and plans the good

leader must also inspire employees with a vision for the organization A manager

needs to be an effective communicator and liaison between employees customers

and other managers of the organization A manager needs to be an effective

negotiator When organizations are developing or undergoing change the manager is

often required to negotiate with competitors contractors suppliers and employees

A manager must act as a figurehead that reinforces the mission and vision of an

organization to employees customers and other stakeholders

Leadership has a direct cause and effect relationship upon organizations and their

success Leaders determine values culture change tolerance and employee

motivation They shape institutional strategies including their execution and

effectiveness Leaders can appear at any level of an institution and are not exclusive

to management Successful leaders do however have one thing in common They

influence those around them in order to reap maximum benefit from the

organizationrsquos resources including its most vital and expensive its people Libraries

9

require leadership just like business government and non-profit organizations

Whether a public special or academic library that libraryrsquos leaders directly affect

everything from patron experience to successfully executing stated missions

including resource allocation services offered and collection development strategies

In fact the influence of leaders and their effectiveness in moving people to a shared

vision can directly shape the libraryrsquos people its materials how patrons use or

interact with them and whether or not that experience is beneficial With leadership

potentially playing such a vital role in the success of information centers and patron

experiences it is useful to consider the different types of leaders and their potential

impact on libraries as organizations

Current leadership theories describe leaders based upon traits or how influence and

power are used to achieve objectives When using trait-based descriptions leaders

may be classified as autocratic democratic bureaucratic or charismatic If viewing

leadership from the perspective of the exchange of power and its utilization to secure

outcomes leaders are situational transactional or transformational Understanding

these different tropes can provide a vocabulary for discussion that can lead to

meaningful desired results It bears noting that not all leaders are created equal and

leadership quality may vary enormously across industries or simply within an

organization In addition identifying an individual leaderrsquos style is central to

evaluating leadership quality and effectiveness especially as it relates to

organizational goals Below is a brief examination of each common leadership style

listed above and their potential impact on a group as well as their relative usefulness

Leadership style impacts the organization by affecting employee morale

productivity decision-making speed and metrics Successful leaders carefully

analyze problems assess the skill level of subordinates consider alternatives and

make an informed choice By choosing the most appropriate leadership style for the

situation an effective leader provides a lasting impact Leaders establish a clear

distinction between subordinates and superiors

When leaders use a coaching style instead subordinates feel safer and encouraged to

focus on their own development which ultimately helps the company for the long

term by increasing employee morale retention and satisfaction A leader engages

10

with employees to figure out the best way to accomplish the companyrsquos strategic

goals This includes decreased errors minimized waste and increased customer

satisfaction Participative leaders run team-building exercises to promote cultural

awareness and diversity which can improve productivity by allowing the team to

recognize each otherrsquos strengths and value

13 SIGNIFICANT OF THE STUDY

There are a number of different styles of leadership and management that are

based on different theories The individuals style will be use based on a combination

of their beliefs values and preferences as well as the organizational culture and

norms which will encourage some styles and discourage others

Different motivational theories can directly impact an employeersquos

contribution to the overall success of an organization Additionally motivational

theories can influence the behaviors and leadership methods within an organization

The result of employee motivation combined with leadership theories will influence

employee satisfaction This article will review factors that are directly attributed to

employee satisfaction

According to Watkiss (2004) motivation is the way to drive person into

doing something Much of the driven are the thought of a potential reward or a

consequence of not doing something Motivation is the forces the people do

something this is a result of the individual needs being satisfied (or met) so that

individual has the inspiration to complete the task Motivation refersto the initiation

direction intensity and persistence of human behaviour Based on the definition of

Watkiss (2004) it can be concluded that the motivation is the idea and initiative to

encourage and drive the individual to do something or to performance better jobs

Ormrod (2003) stated that the main reason of existence for organizations is not

merely to survive but also to gain profit and the companies enable to competitive

11

weather in locally or globally In order to achieve these missions companies have to

satisfy the employees who are considered asa cornerstone in many companies Thus

the employees would have a high morale self-esteem and also feel comfortable

toward the place where they work in However it is hard to argue that a motivated

workplace means that the organizations would get high performance or maybe

would increase revenue However managers is necessary to take actions in order to

satisfy employees and thereby it is suppose to increase the employeersquos motivation

After increasing motivations the employees will work harder and feel that they are

responsible to achieve all targets and goals that ordered by supervisors In other

words mean that employees would be fell that the organization as belong to them

For an instance motivation in the education process can have many effects on

how students learn and their behaviour to the course matter (Ormrod 2003) It can

direct behaviour toward particular goals and lead to increased effort and energy

It also can help the organization involved in determining the level of it It is

to help the managers to find his or hers leadership styles and increases the leadership

qualities Leadership is a fundamental aspect of the human condition Leadership

today is more difficult and more necessary than before The health and growth of any

organization rises and falls on leadership Studying leadership will make us better

followers Leadership skills can be learned in a systematic and thorough way

14 BACKGROUND OF THE APPLE INC

Apple started in 1976 as a computer company In the last decade however

Apple has expanded into a very intricate company that specializes in much more than

just computers In 2001 Apple broke the barrier with the iPod eventually becoming

the dominant market leader in music players As well Apple joined the phone

industry in 2007 with the iPhone which has also been widely successful

12

Apple is a consumer goods company and therefore evaluating its value

requires understanding its products and consumers This can be very difficult

because Apple competes with many different companies throughout the different

industries it takes part in

Apple has established a unique reputation in the consumer electronics

industry One of the most unique things about Apple is that it has a very strong

customer base This is extremely important in understanding Apple

Apple is probably the most well-known company when it comes to the

making of technology that is cutting edge and something that everyone wants to have

in their possession Apple Computer first came to be a company in 1976 when Steve

Jobs and Steve Wozniak when they released the Apple I and was located in

Cupertino California These two young men dropped out of college and were often

viewed as outcasts in most of the places that they were at including schools which

could have been the reason that they dropped out of college As most people have

heard Apple really started in the basement or garage depending on who the person

talks to rather than at some expensive business location Which is perhaps the reason

so many people were first intrigued by the brand and could be the reason that the

computers were such a success they were created by guys that knew what they

wanted and passed this on to the rest of the world And what they wanted was

something that other people wanted as well

The first order that the two built is somewhat of an amazing feat that was the

beginning of the company After being introduced to one another they made a

working model of their computer and took it to a nearby computer store in order to

try to make it onto the market The owners of the store ordered fifty of the machine

that was to be fully assembled and ready to go which seemed to be an impossible

feat However they did succeed as they bartered and promised many IOUs to

companies to get the parts that they would need since they had no money to buy

these on their own They finished all fifty machines in thirty days and took them to

the store to sell which they received around five hundred dollars a piece for these

machines They were a hit with those that came to the store

Now Apple is a brand that most people automatically know all over the

world They are known for their innovative technology that is usually the first of its

kind on the market and something that all people love to own and make their lives a

bit easier with the advancements that they gave people The company continued to

13

stay on top of their game and improve upon their technology they produced such

things as the iMac which really did help to propel the company in the eyes of many

consumers

The first home computer with a GUI or graphical user interface was the

Apple Lisa The very first graphical user interface was developed by the Xerox

Corporation at their Palo Alto Research Center (PARC) in the 1970s Steve Jobs

visited PARC in 1979 (after buying Xerox stock) and was impressed and influenced

by the Xerox Alto the first computer ever with a graphical user interface Jobs

designed the new Apple Lisa based on the technology he saw at Xerox

With the 1984 Apple Macintosh Steve Jobs made sure developers created

software for the new Macintosh Computer Jobs figured that software was the way to

win the consumer over

14

CHAPTER 2

LITERATURE REVIEW

21 DEFINITION AND MOTIVATION THEORY

Motivation is internal and external factors that stimulate desire and energy in

people to be continually interested and committed to a job role or subject or to make

an effort to attain a goal

Motivation results from the interaction of both conscious and unconscious

factors such as the (1) intensity of desire or need (2) incentive or reward value of the

goal and (3) expectations of the individual and of his or her peers These factors are

the reasons one has for behaving a certain way An example is a student that spends

extra time studying for a test because he or she wants a better grade in the class

Motivation is also a feeling of enthusiasm or interest that makes you

determined to do something Motivation is the desire that fuels a person to do certain

things based on the wants and needs of a person If a person wishes to meet these

wants and needs then it necessitates him to motivate himself so that he can make

certain moves A person is unique and apart from another so his wants and needs

vary greatly from that of the other The same is true for the peoples levels of

motivation

The different wants and needs in every person vary in intensity based on the

focus goals and the total human psyche of the person This is why the motivation of

a person is unique despite having similar wants and needs with others

The decision to increase your motivation is the key to the bringing a greater

sense of it for yourself This can be done by putting greater focus on the things that

15

you want to achieve until you actually accomplish them The stronger your focus is

on the goal the greater the motivation will be

The truth of the matter is if you are unable to keep track of your goals it can

be generalized that you do not really desire to achieve it Motivation can come

naturally and no amount of inspirational talk will set you to action if you really are

not into taking the goal seriously

Setting goals that stir positive feelings within you are important to keep

yourself motivated Once you have found these focus yourself on being able to get a

hold of them There will be a lot of distractions so pick up at a comfortable pace and

make things happen

The definition of motivation involves the total understanding of the self

Receiving rewards is one reason for being motivated but beyond that is a set of

benefits that are more valuable than concrete rewards These can be enhanced work

output more productivity better work habits and an increased of understanding of

yourself

According to various theories motivation may be rooted in the basic need to

stay motivated in the face of challenges and negative people Setbacks and

unsupportive colleagues or friends will make you even more determined when you

know how to stay motivated avoid the criticism endless nagging and moaning of

those around you When you easily and effortlessly get things done you give people

little reason to criticize you In fact they are likely to give you more freedom to do

things your way start new projects with enthusiasm and stay motivated over time

When you can see things through to completion you will have renewed confidence in

your ability to succeed stop things getting any worse When you know how to be

highly motivated in a matter of seconds you can turn around situations you have

neglected in the past feel in charge of you life As you get more done with ease you

will have order where you used to have chaos You will know what you want and

feel compelled to move ahead and get it develop leadership skills and positively

affect those around you Your drive and enthusiasm will touch everyone you deal

with People will turn to you for leadership and guidance enjoy a more harmonious

home life Imagine hearing praise and gratitude for all the little things you get done

around the house You will enjoy a satisfying feeling of accomplishment at the end

of each evening eliminate problems while they are small You will deal with

potential problems and concerns sooner rather than later This habit alone will put

16

you back in control save money by getting things done on time You will eliminate

those late fees fines and charges that procrastinators waste their hard earned money

on put an end to regrets Become the kind of person who jumps on opportunities

And enjoy the excitement and passion you feel when you are giving 100

understand what motivates you and enjoy greater success When you discover your

unique motivation blueprint getting ahead will never be a mystery again You can

fire up your motivation engine whenever you choose to move ahead quickly in your

career When you can calmly and efficiently get your work done you position

yourself for more responsibility and a higher salary earn the respect of your boss and

colleagues As a dependable and productive member of the team people will

appreciate you and seek your valuable advice on important matters and Feel fantastic

about yourself As a motivated self-starter your self-esteem will soar you will

accomplish much more have greater success and live a full life

22 DEFINITION CONCEPT AND LEADERSHIP THEORY

In a research on leadership_(Stodgill(1974) has identified more than eleven

explanations on leadership which has different foundation Many definitions have

been identified by researchers for example Stoggil (1950) explained that leadership is

a process to influence people to achieve certain goals and target Tannembum amp

Massarik (1957) explained that A frame of reference Management

Science (October) 1-19t hellip)

Individuals are concerned not only with the absolute amounts of rewards they

receive for their efforts but also the praising from employer We lead when we

manage a football team or teach a classroom of children We lead our own children

when we are parents and we lead when we organize anything We certainly lead

when we manage projects or develop a new business We lead the moment we take

the first supervisory responsibility at work and we may lead even before we assume

official responsibility to do anything A vicar or preacher leads a congregation A

17

writer or visionary may lead when he or she puts pen to paper and creates a book or

poem or article which inspires and moves others to new thoughts and actions A

monarch and a president are both leaders So is a local councillor and so can be a

community fund-raiser A ruthless dictator is a leader So was Mother Theresa and

so was Mahatma Gandhi

We can find leadership in every sort of work and play and in every sort of

adventure and project regardless of scale and regardless of financial or official

authority And so given the many ways in which leadership operates it is no surprise

that leadership is so difficult to define and describe

Leadership is a process by which a person influences others to accomplish an

objective and directs the organization in a way that makes it more cohesive and

coherent Leaders carry out this process by applying their leadership attributes such

as beliefs values ethics character knowledge and skills

To inspire your workers into higher levels of teamwork there are certain

things you must be know and do These do not come naturally but are acquired

through continual work and study Good leaders are continually working and

studying to improve their leadership skills they are NOT resting on their laurels

The difference of staffsrsquo perceptions might be influenced by gender age

status academic qualifications work tenure educational level family background

interest and so on Itrsquos clear that the perceptions of staffs on their managerrsquos

leadership style can be influenced with so many factors and it plays an important role

is determining the climate success organization and the level of achievement of the

organization itself

23 PATH GOAL THEORY

The Path-Goal model is a theory based on specifying a leaders style or behavior that

best fits the employee and work environment in order to achieve goals (House

18

Mitchell 1974) The goal is to increase an employees motivation empowerment

and satisfaction so that they become productive members of the organization

Leadership concept that the subordinates accept a leaders behavior only so

far as they view it as resulting in immediate or future benefit Thus a leaders main

function is to clear a path to the realization of the subordinates goals he or she must

choose the behavior patterns that are most applicable in helping the subordinates get

what they want

Path-Goal is based on Vrooms (1964) expectancy theory in which an

individual will act in a certain way based on the expectation that the act will be

followed by a given outcome and on the attractiveness of that outcome to the

individual The path-goal theory was first introduced by Martin Evans (1970) and

then further developed by House (1971)

Leaders can take a strong or limited approach in these In clarifying the path

they may be directive or give vague hints In removing roadblocks they may scour

the path or help the follower move the bigger blocks In increasing rewards they

may give occasional encouragement or pave the way with gold

In fact leader should clarify the path so subordinates know which way to go

remove roadblocks that are stopping the things going there and Increasing the

rewards along the route There are four style of leadership which are supportive

directive participative and achievement-oriented leadership

Supportive leadership

Considering the needs of the follower showing concern for their welfare and

creating a friendly working environment This includes increasing the followers self-

esteem and making the job more interesting This approach is best when the work is

stressful boring or hazardous The leader make work pleasant for the workers by

showing concern for them and by being friendly and approachable It is most

effective in situations in which tasks and relationships are physically or

psychologically challenging Good relations are promoted with the group and

sensitivity to subordinates needs is shown

Directive Leadership

Telling followers what needs to be done and giving appropriate guidance

along the way This includes giving them schedules of specific work to be done at

19

specific times Rewards may also be increased as needed and role ambiguity

decreased (by telling them what they should be doing)

This may be used when the task is unstructured and complex and the follower

is inexperienced This increases the followers sense of security and control and

hence is appropriate to the situation

The leader informs her followers on what is expected of them such as telling

them what to do how to perform a task and scheduling and coordinating work It is

most effective when people are unsure about the task or when there is a lot of

uncertainty within the environment Specific advice is given to the group and ground

rules and structure are established For example clarifying expectations specifying

or assigning certain work tasks to be followed

Participative leadership

Consulting with followers and taking their ideas into account when making

decisions and taking particular actions This approach is best when the followers are

expert and their advice is both needed and they expect to be able to give it The

leaders consult with their followers by consulting with them before making a

decision on how to proceed It is most effective when subordinates are highly trained

and involved in their work Decision making is based on consultation with the group

and information is shared with the group

Achievement-oriented leadership

Setting challenging goals both in work and in self-improvement (and often

together) High standards are demonstrated and expected The leader shows faith in

the capabilities of the follower to succeed This approach is best when the task is

complex

The leader sets challenging goals for his followers expects them to perform

at their highest level and shows confidence in their ability to meet this expectation

It is most effective in professional work environments such as technical or

scientific or in achievement environments such as sales Challenging goals are set

and high performance is encouraged while confidence is shown in the groups ability

The path-goal theory by House(1971) also known as the path-goal theory of

leader effectiveness or the path-goal model is a leadership theory in the field

The original path-goal theory identifies achievement-oriented directive

participative and supportive leader behaviors

20

The directive path-goal clarifying leader behaviour refers to situations where

the leader lets followers know what is expected of them and tells them how to

perform their tasks

24 NEED FOR ACHIEVEMENT THEORY

Need for Achievement (n Ach) is the degree to which someone is motivated

to set and reach goals People with a high n Ach are usually driven to succeed for

internal reasons such as personal satisfaction rather than by external pressures

Personality trait characterized by an enduring and consistent concern with

setting and meeting high standards of achievement This need is influenced by

internal drive for action (intrinsic motivation) and the pressure exerted by the

expectations of others (extrinsic motivation) Measured by thematic appreciation

tests need for achievement motivates an individual to succeed in competition and to

excel in activities important to him or her

These individuals work hard to meet their goals and tend to take on tasks that

are moderately difficult to accomplish If they choose a goal that is too easy the

achievement is not very rewarding and if they chose something that is too difficult

success may not be obtainable Say someone with a high n Ach is just beginning to

set high standards for themselves in fitness They may aim to run a 5k (3-mile) race

but they would shy away from a longer race until they have become a more

experienced runner so they arenrsquot setting themselves up for failure

People high in N-Ach are characterized by a tendency to seek challenges and

a high degree of independence Their most satisfying is the recognition of their

achievements

21

25 DIRECTIVE LEADERSHIP STYLE

The directive leadership style is one of four leadership behaviours identified

by the path-goal theory of leadership Directive leadership is characterized by setting

clear objectives and rules for your subordinates and ensuring that your expectations

and directions are clearly defined and understood by your subordinates Directive

leadership may be advisable when subordinates are unskilled or inexperienced at a

complex task It may backfire if imposed upon highly skilled and experienced

employees who are extremely competent to perform the task

An instructional type of managerial style characterized by a leader who tells

subordinate staff what they are expected to do and how to perform the expected

tasks A directive leadership style might be helpful for a manager within a business

where their subordinate staff members have jobs that are not particularly specialized

and so they need more guidance to avoid uncertainty

Directive leadership is one of five models of leadership described by Bernard

Bass Directive leadership is a style of leading people in a business or project It is

probably the most common form of leadership existing in large businesses today It

is very common in traditional business and traditional cultures This style of

leadership consists of a manager or superior person directing subordinates to

complete or work on a task at hand The manager will tell the employee exactly what

to do and how to do it He or she will have specific standards and will demand that

they be met The manager leads with total authority The military is a good example

of directive leadership However in business it does not always work as well

Directive leadership does not allow an employee to reach their potential nor does it

allow the employee to express their independent thoughts or creativity

Directive leader is a leader who is very strict autocratic makes use of his

power of influence from his position to control reward and force the followers to

comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)

22

26 SUPPORTIVE LEADERSHIP STYLE

Supportive Leadership is one of the leadership styles found in path-goal

theory A supportive leader try to decrease employee stress and frustration in the

workplace This method is effective when your work tasks are dangerous tedious

and stressful but is not really effective if your work tasks are intrinsically motivating

because you dont need to be motivated to do the work

Supportive leadership is a kind of leadership where you listen to your

workers and help them out when they need help Supportive leadership is an opposite

of autocratic leadership and is much more successful in many fields of work But not

in all of course

The leadership style I use to follow is Supportive leadership because

according to me the followers are as important as task The goals can only be achieve

with the help of followers if followers are facing any problem either in their personal

life or under organization roof the affection of that problem can be clearly measured

from their task results Moreover I use self-made theory in my leadership which is

Get addict an achieve according to this a person can achieve anything but the

conditions is that the person must be addicted to it If followers are facing any

grievances they canrsquot be addicted towards achievement Supportive leader in my way

does not only mean handling grievances of followers but I call myself supportive

leader because I plan my tactics towards achieving a goal according to the followers

ability and skills moreover according to their willingness and motivation towards

work Supportive leadership is It leads people It doesnt drive them It involves

them It doesnt coerce them It never loses sight of the most important principle

governing any project involving human beings namely that people are more

important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive

leadership is working along with followers guiding them helping them instead of

working ahead of them Human beings are most important aspect of this type of

leadership According to me this leadership can be done effectively if leaders treat

followers as one who work with him rather work for him Being the basket ball

captain for two consecutive years I applied my leadership style and maintained a

team

23

Supportive leadership is a reference to a particular leadership style for

business As management styles became more complex in the 1970s and 1980s

theories began to grow up Businesses started looking not only at the techniques of

management but at the different types of leaders found in business and what

categories those leaders fell into By the 1990s concepts such as supportive

leadership had become widely accepted Supportive leadership is a naturally organic

and emotionally sensitive style like other styles it is especially useful in certain

circumstances but the company must adopt a culture that encourages such styles for

them to be effective

In supportive leadership the manager is not so interested in giving orders and

managing every detail as in giving employees the tools they need to work

themselves While delegation is a vital part of supportive leadership managers do

not simply assign tasks and then receive the results Instead they work through the

tasks with employees to improve skills and talent until the manager does not need to

worry about a task being done correctly and the employee is fully empowered in a

particular area

27 PARTICIPATIVE LEADERSHIP STYLE

Lewinrsquos study found that participative leadership also known as democratic

leadership is generally the most effective leadership style Democratic leaders offer

guidance to group members but they also participate in the group and allow input

from other group members In Lewinrsquos study children in this group were less

productive than the members of the authoritarian group but their contributions were

of a much higher quality

Participative leadership is a style of leadership that involves all members of a

team in identifying essential goals and developing procedures or strategies to reach

those goals From this perspective this leadership style can be seen as a leadership

style that relies heavily on the leader functioning as a facilitator rather than simply

24

issuing orders or making assignments This type of involved leadership style can be

utilized in business settings volunteer organizations and even in the function of the

home

Participative leaders encourage group members to participate but retain the

final say over the decision-making process Group members feel engaged in the

process and are more motivated and creative

One of the main benefits of participative leadership is that the process allows

for the development of additional leaders who can serve the organization at a later

date Because leaders who favor this style encourage active involvement on the part

of everyone on the team people often are able to express their creativity and

demonstrate abilities and talents that would not be made apparent otherwise The

discovery of these hidden assets help to benefit the work of the current team but also

alerts the organization to people within the team who should be provided with

opportunities to further develop some skill or ability for future use

One potential disadvantage of participate leadership is the time factor This

leadership style does often involve the need for more time before action is taken

This is only natural since the very nature of this leadership style means allowing

input from every member of the team However the extra time necessary for this

process often leads to decisions that ultimately benefit everyone to a greater degree

than faster decisions that are more limited in scope

Participative leadership also expands the range of possibilities for the team

When leadership styles that essentially leave all the direction and decision making in

the hands of one individual it is much more difficult to see a given approach from

several different angles When the leadership style encourages others to be involved

in the decision making process a given course of action can be approached from a

variety of perceptions This can often point out strengths or weaknesses to the

approach that would have gone unobserved and thus unresolved without this type of

participatory brainstorming and decision making

Effective participative leadership allows the talents and skills of all the team

members to be utilized in arriving at decisions and taking courses of action While

the team leader is usually still responsible for making the final decision this sharing

of functions within the team provide the perfect environment for everyone to provide

input that has the potential to make that final decision more well-rounded and

ultimately profitable for the company as a whole

25

28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE

Management which sets challenging goals assists in training emphasizes

improvement and expects the highest levels of performance

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

Achievement-oriented leaders always learn They always take risk They

never gamble (There is a difference) They always teach and mentor others They

understand that failure to adapt and change means death and destruction on a

competitive battlefield Either products are always changing or consumers are

changing so businesses must adapt or dieAchievement -oriented leaders put the

right people on the bus and go to great lengths to keep them there They never

change the deal with their employees (except to make it sweeter) They share

success They set stretch goals and achieve them It is fascinating to watch those

leaders work with their teams They are unstoppable

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

26

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION

There are a number of different styles of leadership and management that are

based on different theories The individuals style will be use based on a combination

of their beliefs values and preferences as well as the organizational culture and

norms which will encourage some styles and discourage others

Idealized influence describes managers who are exemplary role models for

associates Managers with idealized influence can be trusted and respected by

associates to make good decisions for the organization Intellectual Stimulation

describes managers who encourage innovation and creativity through challenging the

normal beliefs or views of a group Managers with intellectual stimulation promote

critical thinking and problem solving to make improvement of organization

performance

Inspirational motivation describes managers who motivate associates to

commit to the vision of the organization Managers with inspirational motivation

encourage team spirit to reach goals of increased revenue and market growth for the

organization Individual consideration describes managers who act as coaches and

advisors to the associates Managers with individual consideration encourage

associates to reach goals that help both the associates and the organization

27

CHAPTER 3

METHODOLOGY

31 RESEARCH DESIGN

A research design encompasses the methodology and procedures employed to

conduct scientific research The design of a study defines the study type (descriptive

correlational semi-experimental experimental review meta-analytic) and sub-type

(eg descriptive-longitudinal case study) research question hypotheses

independent and dependent variables experimental design and if applicable data

collection methods and a statistical analysis plan

The research design is also the framework for conducting the marketing

research project that clarified the necessary procedure in order to obtain the

information needed to solve all the marketing problem

In order to collect as much data as possible a combination of descriptive and

analytical research designs based on result from the questionnaire observation and

interview were used by the researcher to analyses the influence of leader on

competitive market concept of motivation in organization and the ways that human

performances on a job can be link with ability and motivation in Apple Inc

The method has been used is to distribute the questionnaire throughout the

staff in order to collect a better result The reason for choosing this method is

28

because this is the most effectives way to study the relationship between leadership

style and motivational level The raw data was analyze according to the research

objectives

32 POPULATION AND SAMPLING TECHNIQUE

The population of this study are all the staff from Apple Inc The population

chosen consider those who have had experiences working in such a high

technological company like Apple Inc The Sampling technique used in this research

was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the

south of Ireland

Figure 31 Required Sample Size

29

CHAPTER 4

RESEARCH FINDING

A questionnaire is a means of eliciting the feelings beliefs experiences

perceptions or attitudes of some sample of individuals As a data collecting

instrument it could be structured or unstructured

The questionnaire is most frequently a very concise preplanned set of

questions designed to yield specific information to meet a particular need for

research information about a pertinent topic The research information is attained

from respondents normally from a related interest area The dictionary definition

gives a clearer definition A questionnaire is a written or printed form used in

gathering information on some subject or subjects consisting of a list of questions to

be submitted to one or more persons

The method of questionnaire have some advantages of in Economy - Expense

and time involved in training interviewers and sending them to interview are reduced

by using questionnaires Uniformity of questions - Each respondent receives the

same set of questions phrased in exactly the same way Questionnaires may

therefore yield data more comparable than information obtained through an

interview Standardization - If the questions are highly structured and the conditions

under which they are answered are controlled then the questionnaire could become

standardized The disadvantages of questionnaire are respondentrsquos motivation is

difficult to assess affecting the validity of response

30

41 RESPONSE RATE

The laminated random sampling technique was used and a total of 100

samples size were selected out of 100 populations 100 questionnaires were received

that is representing 90 of response rate The sample size was reasonable and

beyond the target that we set early and exceed our expectation This is to allow

further analysis that was surpass the demand

42 DESCRIPTIVE DEMOGRAPHIC PROFILE

The demographic profile is in Table 41 The distribution of respondents

includes 65 male and 35 female The age of respondents was from below 30

years 35 45 between 30 to 40 years 20 between 40 to 50 years While for

years of experience 30 out of the 50 respondents that we carried out for

questionnaire have less than 5 years of experience 30 between 6 to 10 years 28

between 11 to 15 years and 12 have more than 16 years of experience

For the level of education 45 stand for those who have SPMMCEOthers 30 of

the respondents have STPMHSEDIPLOMA 18 of the respondents have degree

and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of

them are single 38 of the respondents are married and only 20 of them are

widowed

Demographic

Items

Frequency Percentage ()

Gender

Male 65 65

Female 35 35

31

Age

lt30 35 35

31-40 45 45

41-50 20 20

Length of Service

lt5 30 30

6-10 30 30

10-15 28 28

gt16 12 12

Education

SPMMCE 45 45

STPMHSE

DIPLOMA

30 30

Degree 18 18

Masterrsquos Degree 7 7

Status

Single 42 42

Married 38 38

Widowed 20 20

Table 41 Demographic Profile

43 DESCRIPTIVE ANALYSIS

32

Design of minimum maximum mean and standard deviation of each item

can be refer rend to the table 42 below Based on the table it reveals that the

minimum value for the directive leadership style is 1 and maximum is 5 In term of

mean and standard deviation of the directive leadership style are 257 413 1144

and 1336 respectively

For supportive leadership style the minimum mean will be 334 and the

highest are 444 For standard deviation is 0991 and 1386 respectively

For minimum value for participative leadership style will be 1 and the

maximum is 5 in addition to that the mean and standard deviation of the variable is

between 367 to 444 and 367 and 1040 and 1264 respectively

The achievement oriented leadership style the mean and standard deviation

of the variable is between 349 to 413 and 1021 to 1165

For motivation achievement based on individual perception the minimum

values of variable range from 1 to 2 and the maximum variable is 5 Mean and

standard deviation of the variable is between 253 to 459 and 0906 to 1335

Variableconstruct Mean Std Deviation

Directive 358 1145

1 He has the final word in the office

matters

373 1336

2 He emphasizes that all rules and

regulations

257 1144

3 He give clear explanations of what is

expected of other

365 1224

4 He give subordinates explicit

instructions for how to do their work

413 1246

5 He show interest in subordinatesrsquo

personal concerns

382 1306

Supportive 383 1190

1 He often mingle with the staff 373 1386

2 He often spent time as necessary to 444 0991

33

hear complaint from staff

3 Providing guidance without pressure

is the

key to being a good leader

362 1259

4 As a rule leaders should allow

subordinates

to appraise their own work

334 1072

5 Leaders should give subordinates

complete

freedom to solve problems on their own

401 1240

Participative 408 1110

1 He is very responsive and easy to be

invited to discuss

367 1264

2 He easily understood 413 1105

3 When things go wrong and he need to

create a strategy to keep a project or process

running on schedule he call a meeting to get his

employees advice

433 1046

4 To get information out He send it by

email memos or voice mail very rarely is a

meeting called His employees are then

expected to act upon the information

384 1040

5 He want to create an environment

where the employees take ownership of the

project I allow them to participate in the

decision making process

444 1096

Achievement Oriented 387 1103

1 He determines the duties of staff 391 1113

2 He describes the conditions and tasks

and clearly what is expected

349 1021

3 He explain the level of performance 382 1165

34

that is expected of subordinates

4 He give vague explanations of what is

expected of subordinates on the job

413 1107

5 He consistently set challenging goals

for subordinates to attain

401 1110

Motivation Level 345 1178

1 1 I feel annoyed when thinking about

the things I would like to do new work

459 0906

2 I am ambitious in my career 288 1233

3 I am energized when

people count on me for ideas

439 0947

4 When involved in group projects my

team membersrsquo problems are my problems

301 1211

5 I find pleasure in recognizing and

celebrating the accomplishments of others

290 1125

6 As a practice I ask people

challenging questions when we are working on

projects together

301 1211

7 I take delight in complimenting

people I work with when progress is made

411 1190

8 I find it easy to be the cheerleader for

others when times are good and when times are

bad

382 1179

9 Team accomplishment is more

important to me than my own personal

accomplishments

321 1327

10 When involved in group projects I

am inclined to let my ideas be known

253 1335

Table 42 leadership style

35

44 RELIABILITY ANALYSIS

According to Hinton (2004) recommended four cut-off points for steadiness

which includes outstanding reliability (090 and above) high reliability (070 ndash 090)

moderate reliability (050 ndash 070) and low reliability (050 and below)

000 050 Low Reliability

050 070 Moderate Reliability

070 090 High Reliability

090 100 Outstanding

Reliability

Table 43 Reliability Analysis

Based on table 43 there are five constructs directive supportive

participative achievement-oriented and motivation level shown Cronbachrsquos Alpha

values of 0865 0914 0970 0974 and 0883 respectively None of constructs

confirm low reliability The high Cronbachrsquos Alpa values for all establish contain

that they are inwardly uniform That means all element of each establishes are

measuring the identical content creation In the nutshell the higher the Cronbachrsquos

Alpha value of a construct the higher the reliability is of measuring the same

construct

Const

ructs

Sample

Size(n)

No

of Items

Cronbachrsquos

Alpha (a)

Type

Direc 100 5 0865 High Reliability

36

tive

Supp

ortive

100 5 0914 Outstanding

Reliability

Partic

ipative

100 5 0970 Outstanding

Reliability

Achi

evement

100 5 0974 Outstanding

Reliability

Level

of Staff

Motivation

100 10 0883 Outstanding

Reliability

Table 44 Reliability Test

45 CORRELATION MATRIX

Correlation analysis was used to conclude and decide relationships between

two variables measured Toward this end Pearson correlation test was used to

diagnose whether leadership styles and motivation level are relevant to each other

Table 44 presents the correlation matrix results

Table 44 shows the relation of independent variables with motivation level

For finding the relation significant level plt 005 and plt 001were chosen

The value of correlation coefficient r for directive leadership style is 0356

with plt 005 which show a moderate relationship with the level of staff motivation

It is found that the value of correlation coefficient r for supportive leadership

style is 0369 with plt 001 show a strong relationship with the level of staff

motivation

Participative leadership style carry correlation coefficient value r of 035 2

with plt 005 which show a moderate relationship with the level of staff motivation

For achievement oriented leadership style the coefficient valuer is 0430

with plt 001 which show a strong relationship with the level of staff motivation

37

Correlation is significant at the 001 level (1-tailed)

Correlation is significant at the 005 level (1-tailed)

Constructs Directive Supportive Participative Achievement Motivation

() () () ()

Directive 1 0691 0717 0799 0356

0000 0000 0000 0012

() () ()

Supportive 1 0877 0676 0369

0000 0000 0009

() ()

Participative 1 0736 0352

0000 0012

()

Achievemen

t

1 0430

0022

Motivation 1

Table 45 Correlation between leadership styles and the level of staff

motivation

46 REGRESSION ANALYSIS

In this study multiple regression analysis was applied Each variable from

factor scores were used in the analysis Table 45 shows the results of multiple

regression analysis of the research The findings showed that leadership styles were

not significant and negatively correlate with level of motivation of staff The R2 =

38

0184 indicates that 1840 of the variance in variable level of motivation of the

staff (dependent variable) can be explained by leadership styles

Beta coefficient the achievement oriented has the highest B β =0225

followed by supportive leadership style β = 0111 directive β =0024 and the lowest

is participative leadership style is β = - 0003That means one unit increase in

directive leadership style will lead to 0024 increase in the level of motivation for

supportive leadership style one unit increase will lead to 00111 increase in the level

of motivation one unit increase in participative will lead to -0003 change in the

level of motivation of staff and one unit increase in achievement oriented will lead

to 0225 increase to the level of motivation of staff The findings explain that the

components of the leadership styles do not explain the level of motivation of the

staff

Instruction

R2=0184

Adjusted R2=0103 F= 2499 p lt 005

Dependent Variable Level of staff Motivation

Unstandardised

Coefficients

Standardise

d

Coefficient

Model B Std Error Beta t Sig

(Constant) 2268 0446 5430 0000

Total Score Directive 0024 0186 0031 0144 0984

Total Score Supportive 0101 0177 0161 0691 0585

Total Score Participative -0003 0191 -0055 -0020 1082

Total Score Achievement 0225 0170 0312 1456 0210

39

Table 46 Multiple Regression Analysis (n=50)

40

Chapter 5

CONCLUSION AND RECOMMENDATION

51 INTRODUCTION

This chapter target to discuss the outcome shown in the previous chapters by

setting against them with those finding principles and earlier investigation in the

common field Moreover the investigationrsquos confines and recommendations for the

future research and practice are shown in this chapter

52 DISCUSSION OF FINDING

The objectives of this investigation were to determine the relationship

between leadership style and motivation level It is a study of Apple Incorporation

The outcome of this investigation gives that the leadership styles are supported to the

level of staff motivation The independents variables had correlation with the level of

the staff motivation that is illustrated in Table 42 in the preceding chapter

Based on the analysis of the research (Sample the leadership styles of the

manager of the Apple Incorporation) is significant with the leadership style which

has been practiced by Chief Executive Officer of Apple Incorporation in the District

41

of Johor Bahru Johor James Liow 1992) Analysis from the research found that the

most dominant leadership is achievement oriented followed by supportive directive

participative and achievement oriented

In discussing the results the researchers prefer to discuss each hypothesis

separately in order to get an accurate and complete perceptive of the relationship

between leadership style and motivation level

The results revealed that the respondents perceived the all four leadership

styles of the manager have relation with their level of motivation towards their jobs

Furthermore the results revealed that there is significant relationship between

leadership style and motivation level

What is remarkable here is that this findings correlates strongly with the

arguments that say that relationship between leadership style and motivation level

can be both influential and no influential with staffrsquos motivation and his or her

leadership styles depends on his or her choice of the style that suits the situation or

the company

For example the researchers of University Malaya claimed that the

leadership styles of leader had relationship with staffrsquos motivation but depending on

their jobs according to the job description and the organizational chart that informs

employees what when and how tasks should be done

53 LIMITATION OF STUDY

One of the limitations in research includes lack of adequate information on a

particular subject Research equipments are very hard or expensive to acquire leading

to formulation mere assumptions Another hindrance is poor or inaccessibility to the

region of study

Some of the limitations of doing a research include access of information

availability of enough resources and time management The availability of experts in

42

editing and guidance may also be minimal where support from friends or

organisation may not be enough

The limitations of the study are those characteristics of design or

methodology that impacted or influenced the application or interpretation of the

results of your study They are the constraints on generalizability and utility of

findings that are the result of the ways in which you chose to design the study andor

the method used to establish internal and external validity

Another limitation related to building the evidence about ldquosurvival of

consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin

spiritrdquo Not knowing all of your extended family members limits your ability to

verify statements communicated by the Medium When information related to a

discarnate is not verified this result could be related to the sitterrsquos limitations but it

may also be related to the Medium These challenges however highlight the

limitations of spirit communication and in general further highlights the complexity

of studying the ldquoA study of Apple Incorporationrdquo

Limitations in research methods vary depending on the type of method used

and how it was conducted They include language barriers you might want to do a

research on something that is in a language which you do not understand and the

production of a translator is not available You might also be short of the research

materials and others are not immediately available among others

Limitations are influences that the researcher cannot control They are the

shortcomings conditions or influences that cannot be controlled by the researcher

that place restrictions on your methodology and conclusions Any limitations that

might influence the results should be mentioned

54 SUGGESTIONS FOR FUTURE RESEARCH

From this research the researcher recommends a several means that could be

taken to improve staffrsquos motivation by concentrating on leadership styles

43

According to Marketing minds (2012) Apple Inc uses the Apple brand to

compete across several highly competitive markets including the personal computer

industry with its Macintosh line of computerslaptops and related software the

consumer electronics industry with products such as the iPod digital music

distribution through iTunes Music Store the smart phone market with the Apple

iPhone magazine book games and applications publishing via the AppsStore for

iPhone and the iPad tablet computing device and movie and TV content distribution

with Apple TV The company is also establishing a very strong marketing presence

relative to the rival (Google) in the advertising market via its business Apps and iAd

network Steve Jobs the co-Founder of Apple described the company as being a

mobile devices company largest in the world as their revenues are bigger than

Nokia Samsung or Sonys mobile devices business

The story started two months ago when Google released its first smart phone

This new smart phone made by a Taiwanese company called HTC and the phone

called Nexus One After three weeks Apple Company said is going to sue the

manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC

The company which has been releasing iPhone since 2007 believes that HTC

illegally used 20 patents of Apple These patents are related to user interface

architecture and hardware of iPhone Apple Company filed a lawsuit in US District

Court in Delaware and an objection presented to the International Trade Commission

in USA too

In response to these accusations made by Apple Company against HTC

company The HTC denied Applersquos allegations and declared to fight the suit In other

response HTC said it has been making phones for a far longer time than Apple

including a touch screen device called the XDA that predates the iPhone by about 5

years

Implications

The implications here appear to be that HTCrsquos technological primary somehow goes

against Applersquos claims that the company violated 20 of its patents And while itrsquos

certainly possible that that might be the case itrsquos hard to accept that argument

without a list of patents to back it up

Patents

44

Here some of the patents that Apple Company accusing HTC Company used them

for its new Nexus phone manufactured for Google They are Multi-touch Screen

Multifinger gestures device integration and multitasking accelerometer patents

What is Android Android is a software installed in the mobile devices that includes

an operating system middleware and key applications The Android SDK provides

the tools and APIs necessary to begin developing applications on the Android

platform using the Java programming language

Terminology

Today in the market consumer have a lot of options for every product

whether it be an IT product or Home PCs or consumer durables or a FMCG product

This study may be helpful for company to know about the factors affecting the

consumer behavior and patterns of the consumer It may also be helpful to know the

specific requirement of customer so that the customer can be easily satisfied

Moreover this study helps to know the buying habits and patterns of customer The

study will help the company to understand the relationship that a consumer have with

their Apple product It will help to ascertain the reason which makes the undisputed

leader in almost every segment in which they operate

All Apple Professional Development facilitators are educators themselves

That gives them a unique view they know whatrsquos important in the classroom so they

can ensure that you learn about your Apple products and how they can best serve you

and your students We have created workshops in the following categories

These curriculum-focused workshops help teachers apply their skills with

Apple products to specific areas and disciplines to produce effective personal

learning for their students

Focused on technology skills these foundational workshops help teachers

become confident and comfortable integrating Apple products into their teaching

strategies

These workshops for school leaders and Education decision-makers focus on

issues important to success such as visioning and planning

Our research investigated the role of social norms in an extended theory of

planned behavior (TPB) in the explanation of prostatecolorectal cancer screening

(CS) intention and the prediction of CS uptake among men

45

Apple is well known for giving its customers things that they need but didnt

know they needed until the product shipped In that spirit Apple is in a unique

position to make further gains with that philosophy especially as other companies

pull back reduce RampD or get out of some markets completely

I written before about how Apples financial position gives it a unique

competitive advantage over the competition That discussion pointed to how Apple

can pay cash for components get to the front of supplier delivery schedules then

through volume drive prices down putting extreme price pressure on the

competition while they develop the next generation with RampD dollars

Even as Apple does this they are mindful of their brand Selling cheap

products doesnt sit well with Apple and they definitely dont want to undercut or

cannibalize other product lines

So if one asks the question about what Apple can deliver in a time when

customers are watching every penny its silly to envision a cheaper stripped down

version of a product thats already doing well Instead as Apple ponders how to

deliver new products to cost conscious customers the company tends to think about

holes in the market that can be exploited with their technology -- but which dont

undercut current products

There are other considerations as well For example the iPod touch doesnt

have a camera or an FM radio Other than the CPU it doesnt radiate and can

therefore be used in corporate or government environments that would otherwise

forbid a device that could be a security concern Our fantasies often neglect to

consider such things Because people expect to use their iPhone anywhere that

device has a different set of design constraints

Availability of multi-modal logistics services has been introduced and

occupational safety and health management system elaborated The DTPB can

provide a useful framework for evaluating interventions to increase logisticians

motivations to safety performance The overriding aim of this study was to design

and pilot test a questionnaire for subsequent use in a large-scale survey This study

describes the early stages of a research questionnaire development and a pilot study

The main results of this pilot study that the questionnaire proved to be reliable and

the analysis although preliminary provided strong support for the predictive power

of the DTPB The evaluation led to minor changes in the questionnaire Currently

46

the relevant literature surrounding the DTPB reveals a lack of research that utilizes

empirically validated theories in the field of logistics safety There is therefore a need

to consider more practical issues that emerge when applying the theory As is often

the case with the DTPB questionnaire the participants thought the questionnaire was

rather long This is important given that lengthy questionnaires can impact on data

quality through reduced completion rates due to factors such as lowered participant

motivation The length of the questionnaire could be accommodated thereby

encouraging participation Another comment levied at the DTPB questionnaire is that

it appears rather repetitive Indeed responses received in the present context included

wersquove answered that already Alternatively it may be better to group the outcomes

and behavioural belief statements and address the issue of similarity

Although the key purpose of this study was to develop and pilot a

questionnaire and not to generalize its findings it is of interest to note that the

occupational doctors advice has significant relationship to safety performance One

possible reason is that occupational safety and health information is not easily

available thereby increasing the reliance of the workers on the occupational doctors

advice This finding together with the significant influence of peer culture within the

DTPB framework would seem to strengthen the view that increasing exposure of

logisticians to occupational safety and health may encourage more positive

subjective norms and implies that contact with occupational doctors may encourage

the logisticians to work safely

Deeper interpretation suggests that peers causal attributions regarding safety

performance in their workplace may exert a comparatively strong influence over

logisticians991257 safety It also adds weight to the suggestion that occupational safety

and health training should form part of the logistics company991257s annual training plan

and as such supports the view that occupational safety and health intervention

programmes are required

He findings from questionnaire pilot test seem to corroborate previous

research by suggesting that subjective norms is a key issue to be addressed in any

occupational safety and programme as is the case of the logistics sector The result is

in line with the results reported by Hamilton and White Paris and Van den Broucke

and Fogarty and Shaw who found subjective norms to be important in affecting

adoption of a system As such it would seem that efforts should be made to enhance

knowledge and in particular to highlight the benefits of safety performance for both

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

REFERENCES

Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 11: Thesis Leadership of Apple

1

CHAPTER 1

INTRODUCTION

11 BACKGROUND

Its ironic that when you ask leadersmdasheven good onesmdashwhat constitutes

leadership you often get vague disparate and vapid responses Youd think that of

all people this population would offer crisp and concrete definitions of their own

crucial work Instead you get references to energizing visioning pathfinding

modeling and a dozen other tangents of real leadershipmdashbut almost no reference to

the central task of leaders influencing

This is especially disconcerting in an era where Fortune 500 companies are

crumbling under the weight of financial strain and once powerful and confident

leaders are crawling to Washington begging for bailouts The vast majority of todays

crises are the natural consequence of ineffective or misdirected influence Either

leaders have been incapable of influencing their employees to create value for

customers (eg the US auto industry) or theyve exerted influence that has driven

2

employees to unconscionable behavior bringing the global economy to its knees (ie

the financial sector) Today more than ever we ought to see clearly that leadership

isnt a combination of fuzzy concepts and proclivities Leaders are responsible for

intelligently and ethically influencing behavior in a way that creates value

Fortunately not all leaders are missing the mark I recently met one of the

few leaders who in my experience has a concrete expression of leadership on the tip

of his tongue Tim Tassopoulos chief operating officer of Chik-fil-A says it this

way Leadership is intentional influence

I couldnt agree more For 20 years my colleagues and I have worked with

leaders to help them increase their capacity for influencing change But it came as a

surprise to us that prior to helping them learn how to influence we had to draw their

attention to it as their core work

Tim on the other hand understands that it all comes down to whether one of

his 50000 front-line associates with a few discretionary minutes decides to lean

against a wall or walk out to the dining area and clean tables Tims success or failure

as a leader does not come down to whether he is charismatic visionary or

inspirational It comes down to whether at the end of the day people behave in ways

that improve results Period

With that said the second biggest problem leaders face is that few of them

have any systematic way of even thinking aboutmdashmuch less practicingmdashinfluence

Oh we complain about it a lot All leaders can point to dysfunctional political

unproductive behaviors in their organizations For example

Fiefdoms Most leaders complain that people in their companies put the

interests of their department over the interests of the company In one Fortune 500

company the training department encouraged a vendor to sue another division of the

company to prevent that division from cutting separate deals with the vendor which

would have threatened the training departments monopoly

Compliance In US hospitals 2 million patients will be infected this year by

the very caregivers who are trying to heal them An enormous percentage of these

infections could be avoided if leaders could just find a way to influence people to

wash their hands consistently Compliance rates today hover somewhere between

30 and 50

Silence More than 90 of respondents in a recent study we conducted at

VitalSmarts reported they are currently working on a cross-functional initiative that

3

they are certain will fail Our research showed that the primary cause of these failures

is silence People see lots of problems in their initiatives but they work in

organizations where its not OK to speak up about them Our study found that this

pattern of problem behavior is a root cause of more than 85 of project failures

Given that few leaders can even define leadership its no surprise that their

performance is mediocre at best We recently studied the successes and failures of

more than 1000 leaders from 50 global companies to influence strategically critical

behavior change in their companies We were stunned to discover that fewer than 1

in 20 had any evidence of success in spite of their belief that change was crucial As

we combed through the data some key insights emerged that help us understand why

so few leaders either grasp or exert influence well

Leaders confuse talking with influencing Many leaders think influence

consists of little more than talking people into doing things Its no wonder most

influence efforts start with PowerPoint presentations But profound persistent and

overwhelming problems demand more than verbal persuasion Anyone whos ever

tried to talk a smoker into quitting knows theres a lot more to behavior change than

words

Leaders make the same mistake when they publish platitudes in the form of

Mission and Values statements give a few speeches on why these values are crucial

and then assume their job is done

Leaders believe in silver bullets When leaders actually attempt to influence

new behavior its common for them to look for quick fixesmdashto fall into the trap of

thinking that deeply ingrained bad habits can be changed with a single technique

The failure mode is to rely on any single approach

Some host star-studded retreats Others hand out inspiring posters and color-

changing mugs and think people will line up for change Still others believe its all

about incentives and so they tinker with the performance-management system or tie

new behaviors to executive bonuses The research shows that when leaders rely on

just one simple source of influence to drive change they almost always fail

In the future Ill use this column to share what weve learned from leaders

who dont suffer in ignorance about influence Over the past 20 years my colleagues

and I have sought out and studied a different kind of leader Weve tried to find those

who had remarkable abilities to influence changemdashrapidly profoundly and

sustainably

4

Weve studied up close the methods used by one remarkable influencer who

mdashwith no formal authoritymdashhas changed behavior in thousands of US hospitals

Weve looked first hand at one influencer who has saved 5 million lives from AIDS

mdashsimply by influencing behavior change in a country of 60 million people We

worked with a corporate chief who within 12 months influenced deeply entrenched

habits in employees with an average of 26 years tenure

What weve learned is that when you know what youre doing change can

happen relatively quickly And it all starts with gaining greater clarity about what

leadership really means then finding a way of thinking about the fundamental

principles of influence

Leaders lack a theory of influence Very few leaders can even answer the

question How do you change the behavior of a large group of people And yet

this is what theyre ultimately paid to do It isnt just about making a decision its

about getting people aligned to execute the decision And this means influence

Imagine discovering just as the anesthesia is taking effect that your heart surgeonmdash

the one hovering over your chest with a scalpelmdashis working off a gut hunch about

how to conduct a bypass Unless leaders become articulate about a repeatable and

effective way of influencing profound rapid and sustainable behavior changemdash

theyll continue to rack up predictably high failure rates at leading change

Leaders act as if its not their job to address entrenched habits Most leaders put a

great deal of time into crafting strategy selecting winning products and engaging

with analysts shareholders and major customers But few realize the success or

failure of their grand schemes lies in influencing the behavior of the hundreds or

thousands of people who will have to execute the big ideasmdashtheir employees

By contrast the most influential leadersmdashthe 5 who succeed consistently at

influencing profound and essential behavior changemdashspend as much as half of their

time thinking about and actively influencing the behaviors they know will lead to top

performance The 95 who dither and fail tend to delegate what they dismiss as

change management to others most often leaders in human resourcesmdashwho often

lack the credibility to influence real change The average leader spends little if any

of his or her time on active efforts to create behavior change Consequently nothing

changes

Performance is a function of the three factors acting together Ability has to

do with whether a person can do a task Motivation is a measure of whether a person

5

wants to do it Opportunity is about accessibility a person canrsquot do a task if she is not

given a chance or if she is denied access to necessary resources or amenities

This framework ndash looking at human performance as being influenced by

multiple factors ndash reflects the difficult and variable nature of our work today All of

these factors must be supported by the work environment in order for peoplersquos best

work to occur So how can the workplace help

According to Judith Heerwagen a former scientist with the Pacific Northwest

National Laboratory who is now a program expert with the General Services

Administration productivity and the workplace are related in these ways

In this section we discuss what motivation is and why it is important and

how motivation affects behaviour human relations and performance Motivation is

defined as ldquothe intention of achieving a goal leading to goal directed behaviour

When we refer to someone as being motivated we mean that the person is trying

hard to accomplish a certain task Motivation is clearly important for someone to

perform well However motivation alone is not sufficient

Ability is having the skills and knowledge required to perform the job is also

important and is sometimes the key determinant of effectiveness Finally

environmental factors having the resources information and support one needs to

perform well are also critical to determine performance

ldquoA building can affect opportunity by providing equitable access to

conditions that reduce health and safety risks equitable access to amenities and

compensatory design options where inequities exist and are difficult to eliminate

entirelyrdquo

ldquoA building can positively affect ability by providing comfortable ambient

conditions by enabling individual control and adjustment of conditions and by

reducing health and safety risks Negative impacts on ability to do work are

associated with conditions that are uncomfortable distracting hazardous or noxious

ldquoA building can positively affect motivation by providing conditions that

promote positive affective functioning psychological engagement and personal

control Moods create the lsquoaffective contextrsquo for thought processes and behaviors and

are directly tied to motivation

Motivation is the internal process leading to behavior to satisfy needs

6

Have you ever wondered why people do the things they do The primary

reason people do what they do is to meet their needs or wants The process people go

through to meet their needs is

Need rarrMotive rarrBehaviour rarrSatisfaction or Dissatisfaction

What makes employees willing to ldquogo the extra milerdquo to provide excellent

service market a companyrsquos products effectively or achieve the goals set for them

Answering questions like this is of utmost importance to understand and manage the

work behaviour of our peers subordinates and even supervisors As with many

questions involving human beings the answers are anything but simple Instead

there are several theories explaining the concept of motivation

Performance = motivation x ability x environment

According to this equation motivation ability and environment are the major

influences over employee performance Performance is a function of motivation

ability and the environment in which you work Zappos seems to be creating an

environment that encourages motivation and builds inclusiveness The company

delivers above and beyond basic workplace needs and addresses the self-

actualization needs that most individuals desire from their work experience CEO

Tony Hsieh believes that the secret to customer loyalty is to make a corporate culture

of caring a priority This is reflected in the companyrsquos 10 core values and its

emphasis on building a team and a family During the interview process applicants

are asked questions relating to the companyrsquos values such as gauging their own

weirdness open-mindedness and sense of family Although the offer to be paid to

quit during the training process has increased from its original number of $400 only

1 of trainees take the offer Work is structured differently at Zappos as well For

example there is no limit to the time customer service representatives spend on a

phone call and they are encouraged to make personal connections with the

individuals on the other rather than try to get rid of them

Although Zappos pays its employees well and offers attractive benefits such

as employees receiving full health-care coverage and a compressed workweek the

desire to work at Zappos seems to go beyond that As Hsieh would say happiness is

the driving force behind almost any action an individual takes Whether your goals

are for achievement affiliation or simply to find an enjoyable environment in which

to work Zappos strives to address these needs

7

Although Zappos has over 1300 employees the company has been able to

maintain a relatively flat organizational structure and prides itself on its extreme

transparency In an exceptionally detailed and lengthy letter to employees Hsieh

spelled out what the new partnership with Amazon would mean for the company

what would change and more important what would remain the same As a result of

this type of company structure individuals have more freedom which can lead to

greater satisfaction

The topic of motivation plays a central role in the field of management as it

is one of the most popular management topics Motivation derives from the Latin

word for movement and it has been widely acknowledged as a critical determinant

of our behavior Motivation affects how and to what extent we utilize our skills and

abilities Unmotivated employees are less willing to be cooperative and supportive

and they may decrease work effort time on the job productivity and performance

Thus we need to motivate employees to boost productivity Jeff Taylor founder of

Monstercom said that to be successful you have to be able to motivate others To

this end researchers are studying the factors that energize direct and sustain work-

related behavior and you will learn about their motivation theories in this chapter

Despite their difficulties because they canrsquot simply buy motivation

organizations are designing incentive systems to motivate employees Self-

motivation is one of the most important skills companies look for when hiring Thus

your ability to motivate yourself and others is critical to your career success and the

goal of this chapter is to increase your ability to do so

Based on the expiratory study done by most of the staff they consented with

the statement that the level of motivation is equivalent with the leadership styles of

the mangers

Be a yardstick of quality Some people arent used to an environment where

excellence is expected by Steve Jobs

8

12 PROBLEM STATEMENT

Motivation is defined as the process that initiates guides and maintains goal-oriented

behaviors Motivation is what causes us to act whether it is getting a glass of water

to reduce thirst or reading a book to gain knowledge The act or process of giving

someone a reason for doing something and it is also called as the act or process of

motivating someone Motivation is a desire or willingness to do something

enthusiasm It is a force or influence that causes someone to do something There are

three major components to motivation activation persistence and intensity

All levels of management perform these functions but the amount of time a manager

spends on each function depends on the level of management and the needs of the

organization Managers just dont go out and haphazardly perform their

responsibilities Good managers discover how to master five basic functions

planning organizing staffing leading and controlling

A manager needs to be a good leader While a manager organizes and plans the good

leader must also inspire employees with a vision for the organization A manager

needs to be an effective communicator and liaison between employees customers

and other managers of the organization A manager needs to be an effective

negotiator When organizations are developing or undergoing change the manager is

often required to negotiate with competitors contractors suppliers and employees

A manager must act as a figurehead that reinforces the mission and vision of an

organization to employees customers and other stakeholders

Leadership has a direct cause and effect relationship upon organizations and their

success Leaders determine values culture change tolerance and employee

motivation They shape institutional strategies including their execution and

effectiveness Leaders can appear at any level of an institution and are not exclusive

to management Successful leaders do however have one thing in common They

influence those around them in order to reap maximum benefit from the

organizationrsquos resources including its most vital and expensive its people Libraries

9

require leadership just like business government and non-profit organizations

Whether a public special or academic library that libraryrsquos leaders directly affect

everything from patron experience to successfully executing stated missions

including resource allocation services offered and collection development strategies

In fact the influence of leaders and their effectiveness in moving people to a shared

vision can directly shape the libraryrsquos people its materials how patrons use or

interact with them and whether or not that experience is beneficial With leadership

potentially playing such a vital role in the success of information centers and patron

experiences it is useful to consider the different types of leaders and their potential

impact on libraries as organizations

Current leadership theories describe leaders based upon traits or how influence and

power are used to achieve objectives When using trait-based descriptions leaders

may be classified as autocratic democratic bureaucratic or charismatic If viewing

leadership from the perspective of the exchange of power and its utilization to secure

outcomes leaders are situational transactional or transformational Understanding

these different tropes can provide a vocabulary for discussion that can lead to

meaningful desired results It bears noting that not all leaders are created equal and

leadership quality may vary enormously across industries or simply within an

organization In addition identifying an individual leaderrsquos style is central to

evaluating leadership quality and effectiveness especially as it relates to

organizational goals Below is a brief examination of each common leadership style

listed above and their potential impact on a group as well as their relative usefulness

Leadership style impacts the organization by affecting employee morale

productivity decision-making speed and metrics Successful leaders carefully

analyze problems assess the skill level of subordinates consider alternatives and

make an informed choice By choosing the most appropriate leadership style for the

situation an effective leader provides a lasting impact Leaders establish a clear

distinction between subordinates and superiors

When leaders use a coaching style instead subordinates feel safer and encouraged to

focus on their own development which ultimately helps the company for the long

term by increasing employee morale retention and satisfaction A leader engages

10

with employees to figure out the best way to accomplish the companyrsquos strategic

goals This includes decreased errors minimized waste and increased customer

satisfaction Participative leaders run team-building exercises to promote cultural

awareness and diversity which can improve productivity by allowing the team to

recognize each otherrsquos strengths and value

13 SIGNIFICANT OF THE STUDY

There are a number of different styles of leadership and management that are

based on different theories The individuals style will be use based on a combination

of their beliefs values and preferences as well as the organizational culture and

norms which will encourage some styles and discourage others

Different motivational theories can directly impact an employeersquos

contribution to the overall success of an organization Additionally motivational

theories can influence the behaviors and leadership methods within an organization

The result of employee motivation combined with leadership theories will influence

employee satisfaction This article will review factors that are directly attributed to

employee satisfaction

According to Watkiss (2004) motivation is the way to drive person into

doing something Much of the driven are the thought of a potential reward or a

consequence of not doing something Motivation is the forces the people do

something this is a result of the individual needs being satisfied (or met) so that

individual has the inspiration to complete the task Motivation refersto the initiation

direction intensity and persistence of human behaviour Based on the definition of

Watkiss (2004) it can be concluded that the motivation is the idea and initiative to

encourage and drive the individual to do something or to performance better jobs

Ormrod (2003) stated that the main reason of existence for organizations is not

merely to survive but also to gain profit and the companies enable to competitive

11

weather in locally or globally In order to achieve these missions companies have to

satisfy the employees who are considered asa cornerstone in many companies Thus

the employees would have a high morale self-esteem and also feel comfortable

toward the place where they work in However it is hard to argue that a motivated

workplace means that the organizations would get high performance or maybe

would increase revenue However managers is necessary to take actions in order to

satisfy employees and thereby it is suppose to increase the employeersquos motivation

After increasing motivations the employees will work harder and feel that they are

responsible to achieve all targets and goals that ordered by supervisors In other

words mean that employees would be fell that the organization as belong to them

For an instance motivation in the education process can have many effects on

how students learn and their behaviour to the course matter (Ormrod 2003) It can

direct behaviour toward particular goals and lead to increased effort and energy

It also can help the organization involved in determining the level of it It is

to help the managers to find his or hers leadership styles and increases the leadership

qualities Leadership is a fundamental aspect of the human condition Leadership

today is more difficult and more necessary than before The health and growth of any

organization rises and falls on leadership Studying leadership will make us better

followers Leadership skills can be learned in a systematic and thorough way

14 BACKGROUND OF THE APPLE INC

Apple started in 1976 as a computer company In the last decade however

Apple has expanded into a very intricate company that specializes in much more than

just computers In 2001 Apple broke the barrier with the iPod eventually becoming

the dominant market leader in music players As well Apple joined the phone

industry in 2007 with the iPhone which has also been widely successful

12

Apple is a consumer goods company and therefore evaluating its value

requires understanding its products and consumers This can be very difficult

because Apple competes with many different companies throughout the different

industries it takes part in

Apple has established a unique reputation in the consumer electronics

industry One of the most unique things about Apple is that it has a very strong

customer base This is extremely important in understanding Apple

Apple is probably the most well-known company when it comes to the

making of technology that is cutting edge and something that everyone wants to have

in their possession Apple Computer first came to be a company in 1976 when Steve

Jobs and Steve Wozniak when they released the Apple I and was located in

Cupertino California These two young men dropped out of college and were often

viewed as outcasts in most of the places that they were at including schools which

could have been the reason that they dropped out of college As most people have

heard Apple really started in the basement or garage depending on who the person

talks to rather than at some expensive business location Which is perhaps the reason

so many people were first intrigued by the brand and could be the reason that the

computers were such a success they were created by guys that knew what they

wanted and passed this on to the rest of the world And what they wanted was

something that other people wanted as well

The first order that the two built is somewhat of an amazing feat that was the

beginning of the company After being introduced to one another they made a

working model of their computer and took it to a nearby computer store in order to

try to make it onto the market The owners of the store ordered fifty of the machine

that was to be fully assembled and ready to go which seemed to be an impossible

feat However they did succeed as they bartered and promised many IOUs to

companies to get the parts that they would need since they had no money to buy

these on their own They finished all fifty machines in thirty days and took them to

the store to sell which they received around five hundred dollars a piece for these

machines They were a hit with those that came to the store

Now Apple is a brand that most people automatically know all over the

world They are known for their innovative technology that is usually the first of its

kind on the market and something that all people love to own and make their lives a

bit easier with the advancements that they gave people The company continued to

13

stay on top of their game and improve upon their technology they produced such

things as the iMac which really did help to propel the company in the eyes of many

consumers

The first home computer with a GUI or graphical user interface was the

Apple Lisa The very first graphical user interface was developed by the Xerox

Corporation at their Palo Alto Research Center (PARC) in the 1970s Steve Jobs

visited PARC in 1979 (after buying Xerox stock) and was impressed and influenced

by the Xerox Alto the first computer ever with a graphical user interface Jobs

designed the new Apple Lisa based on the technology he saw at Xerox

With the 1984 Apple Macintosh Steve Jobs made sure developers created

software for the new Macintosh Computer Jobs figured that software was the way to

win the consumer over

14

CHAPTER 2

LITERATURE REVIEW

21 DEFINITION AND MOTIVATION THEORY

Motivation is internal and external factors that stimulate desire and energy in

people to be continually interested and committed to a job role or subject or to make

an effort to attain a goal

Motivation results from the interaction of both conscious and unconscious

factors such as the (1) intensity of desire or need (2) incentive or reward value of the

goal and (3) expectations of the individual and of his or her peers These factors are

the reasons one has for behaving a certain way An example is a student that spends

extra time studying for a test because he or she wants a better grade in the class

Motivation is also a feeling of enthusiasm or interest that makes you

determined to do something Motivation is the desire that fuels a person to do certain

things based on the wants and needs of a person If a person wishes to meet these

wants and needs then it necessitates him to motivate himself so that he can make

certain moves A person is unique and apart from another so his wants and needs

vary greatly from that of the other The same is true for the peoples levels of

motivation

The different wants and needs in every person vary in intensity based on the

focus goals and the total human psyche of the person This is why the motivation of

a person is unique despite having similar wants and needs with others

The decision to increase your motivation is the key to the bringing a greater

sense of it for yourself This can be done by putting greater focus on the things that

15

you want to achieve until you actually accomplish them The stronger your focus is

on the goal the greater the motivation will be

The truth of the matter is if you are unable to keep track of your goals it can

be generalized that you do not really desire to achieve it Motivation can come

naturally and no amount of inspirational talk will set you to action if you really are

not into taking the goal seriously

Setting goals that stir positive feelings within you are important to keep

yourself motivated Once you have found these focus yourself on being able to get a

hold of them There will be a lot of distractions so pick up at a comfortable pace and

make things happen

The definition of motivation involves the total understanding of the self

Receiving rewards is one reason for being motivated but beyond that is a set of

benefits that are more valuable than concrete rewards These can be enhanced work

output more productivity better work habits and an increased of understanding of

yourself

According to various theories motivation may be rooted in the basic need to

stay motivated in the face of challenges and negative people Setbacks and

unsupportive colleagues or friends will make you even more determined when you

know how to stay motivated avoid the criticism endless nagging and moaning of

those around you When you easily and effortlessly get things done you give people

little reason to criticize you In fact they are likely to give you more freedom to do

things your way start new projects with enthusiasm and stay motivated over time

When you can see things through to completion you will have renewed confidence in

your ability to succeed stop things getting any worse When you know how to be

highly motivated in a matter of seconds you can turn around situations you have

neglected in the past feel in charge of you life As you get more done with ease you

will have order where you used to have chaos You will know what you want and

feel compelled to move ahead and get it develop leadership skills and positively

affect those around you Your drive and enthusiasm will touch everyone you deal

with People will turn to you for leadership and guidance enjoy a more harmonious

home life Imagine hearing praise and gratitude for all the little things you get done

around the house You will enjoy a satisfying feeling of accomplishment at the end

of each evening eliminate problems while they are small You will deal with

potential problems and concerns sooner rather than later This habit alone will put

16

you back in control save money by getting things done on time You will eliminate

those late fees fines and charges that procrastinators waste their hard earned money

on put an end to regrets Become the kind of person who jumps on opportunities

And enjoy the excitement and passion you feel when you are giving 100

understand what motivates you and enjoy greater success When you discover your

unique motivation blueprint getting ahead will never be a mystery again You can

fire up your motivation engine whenever you choose to move ahead quickly in your

career When you can calmly and efficiently get your work done you position

yourself for more responsibility and a higher salary earn the respect of your boss and

colleagues As a dependable and productive member of the team people will

appreciate you and seek your valuable advice on important matters and Feel fantastic

about yourself As a motivated self-starter your self-esteem will soar you will

accomplish much more have greater success and live a full life

22 DEFINITION CONCEPT AND LEADERSHIP THEORY

In a research on leadership_(Stodgill(1974) has identified more than eleven

explanations on leadership which has different foundation Many definitions have

been identified by researchers for example Stoggil (1950) explained that leadership is

a process to influence people to achieve certain goals and target Tannembum amp

Massarik (1957) explained that A frame of reference Management

Science (October) 1-19t hellip)

Individuals are concerned not only with the absolute amounts of rewards they

receive for their efforts but also the praising from employer We lead when we

manage a football team or teach a classroom of children We lead our own children

when we are parents and we lead when we organize anything We certainly lead

when we manage projects or develop a new business We lead the moment we take

the first supervisory responsibility at work and we may lead even before we assume

official responsibility to do anything A vicar or preacher leads a congregation A

17

writer or visionary may lead when he or she puts pen to paper and creates a book or

poem or article which inspires and moves others to new thoughts and actions A

monarch and a president are both leaders So is a local councillor and so can be a

community fund-raiser A ruthless dictator is a leader So was Mother Theresa and

so was Mahatma Gandhi

We can find leadership in every sort of work and play and in every sort of

adventure and project regardless of scale and regardless of financial or official

authority And so given the many ways in which leadership operates it is no surprise

that leadership is so difficult to define and describe

Leadership is a process by which a person influences others to accomplish an

objective and directs the organization in a way that makes it more cohesive and

coherent Leaders carry out this process by applying their leadership attributes such

as beliefs values ethics character knowledge and skills

To inspire your workers into higher levels of teamwork there are certain

things you must be know and do These do not come naturally but are acquired

through continual work and study Good leaders are continually working and

studying to improve their leadership skills they are NOT resting on their laurels

The difference of staffsrsquo perceptions might be influenced by gender age

status academic qualifications work tenure educational level family background

interest and so on Itrsquos clear that the perceptions of staffs on their managerrsquos

leadership style can be influenced with so many factors and it plays an important role

is determining the climate success organization and the level of achievement of the

organization itself

23 PATH GOAL THEORY

The Path-Goal model is a theory based on specifying a leaders style or behavior that

best fits the employee and work environment in order to achieve goals (House

18

Mitchell 1974) The goal is to increase an employees motivation empowerment

and satisfaction so that they become productive members of the organization

Leadership concept that the subordinates accept a leaders behavior only so

far as they view it as resulting in immediate or future benefit Thus a leaders main

function is to clear a path to the realization of the subordinates goals he or she must

choose the behavior patterns that are most applicable in helping the subordinates get

what they want

Path-Goal is based on Vrooms (1964) expectancy theory in which an

individual will act in a certain way based on the expectation that the act will be

followed by a given outcome and on the attractiveness of that outcome to the

individual The path-goal theory was first introduced by Martin Evans (1970) and

then further developed by House (1971)

Leaders can take a strong or limited approach in these In clarifying the path

they may be directive or give vague hints In removing roadblocks they may scour

the path or help the follower move the bigger blocks In increasing rewards they

may give occasional encouragement or pave the way with gold

In fact leader should clarify the path so subordinates know which way to go

remove roadblocks that are stopping the things going there and Increasing the

rewards along the route There are four style of leadership which are supportive

directive participative and achievement-oriented leadership

Supportive leadership

Considering the needs of the follower showing concern for their welfare and

creating a friendly working environment This includes increasing the followers self-

esteem and making the job more interesting This approach is best when the work is

stressful boring or hazardous The leader make work pleasant for the workers by

showing concern for them and by being friendly and approachable It is most

effective in situations in which tasks and relationships are physically or

psychologically challenging Good relations are promoted with the group and

sensitivity to subordinates needs is shown

Directive Leadership

Telling followers what needs to be done and giving appropriate guidance

along the way This includes giving them schedules of specific work to be done at

19

specific times Rewards may also be increased as needed and role ambiguity

decreased (by telling them what they should be doing)

This may be used when the task is unstructured and complex and the follower

is inexperienced This increases the followers sense of security and control and

hence is appropriate to the situation

The leader informs her followers on what is expected of them such as telling

them what to do how to perform a task and scheduling and coordinating work It is

most effective when people are unsure about the task or when there is a lot of

uncertainty within the environment Specific advice is given to the group and ground

rules and structure are established For example clarifying expectations specifying

or assigning certain work tasks to be followed

Participative leadership

Consulting with followers and taking their ideas into account when making

decisions and taking particular actions This approach is best when the followers are

expert and their advice is both needed and they expect to be able to give it The

leaders consult with their followers by consulting with them before making a

decision on how to proceed It is most effective when subordinates are highly trained

and involved in their work Decision making is based on consultation with the group

and information is shared with the group

Achievement-oriented leadership

Setting challenging goals both in work and in self-improvement (and often

together) High standards are demonstrated and expected The leader shows faith in

the capabilities of the follower to succeed This approach is best when the task is

complex

The leader sets challenging goals for his followers expects them to perform

at their highest level and shows confidence in their ability to meet this expectation

It is most effective in professional work environments such as technical or

scientific or in achievement environments such as sales Challenging goals are set

and high performance is encouraged while confidence is shown in the groups ability

The path-goal theory by House(1971) also known as the path-goal theory of

leader effectiveness or the path-goal model is a leadership theory in the field

The original path-goal theory identifies achievement-oriented directive

participative and supportive leader behaviors

20

The directive path-goal clarifying leader behaviour refers to situations where

the leader lets followers know what is expected of them and tells them how to

perform their tasks

24 NEED FOR ACHIEVEMENT THEORY

Need for Achievement (n Ach) is the degree to which someone is motivated

to set and reach goals People with a high n Ach are usually driven to succeed for

internal reasons such as personal satisfaction rather than by external pressures

Personality trait characterized by an enduring and consistent concern with

setting and meeting high standards of achievement This need is influenced by

internal drive for action (intrinsic motivation) and the pressure exerted by the

expectations of others (extrinsic motivation) Measured by thematic appreciation

tests need for achievement motivates an individual to succeed in competition and to

excel in activities important to him or her

These individuals work hard to meet their goals and tend to take on tasks that

are moderately difficult to accomplish If they choose a goal that is too easy the

achievement is not very rewarding and if they chose something that is too difficult

success may not be obtainable Say someone with a high n Ach is just beginning to

set high standards for themselves in fitness They may aim to run a 5k (3-mile) race

but they would shy away from a longer race until they have become a more

experienced runner so they arenrsquot setting themselves up for failure

People high in N-Ach are characterized by a tendency to seek challenges and

a high degree of independence Their most satisfying is the recognition of their

achievements

21

25 DIRECTIVE LEADERSHIP STYLE

The directive leadership style is one of four leadership behaviours identified

by the path-goal theory of leadership Directive leadership is characterized by setting

clear objectives and rules for your subordinates and ensuring that your expectations

and directions are clearly defined and understood by your subordinates Directive

leadership may be advisable when subordinates are unskilled or inexperienced at a

complex task It may backfire if imposed upon highly skilled and experienced

employees who are extremely competent to perform the task

An instructional type of managerial style characterized by a leader who tells

subordinate staff what they are expected to do and how to perform the expected

tasks A directive leadership style might be helpful for a manager within a business

where their subordinate staff members have jobs that are not particularly specialized

and so they need more guidance to avoid uncertainty

Directive leadership is one of five models of leadership described by Bernard

Bass Directive leadership is a style of leading people in a business or project It is

probably the most common form of leadership existing in large businesses today It

is very common in traditional business and traditional cultures This style of

leadership consists of a manager or superior person directing subordinates to

complete or work on a task at hand The manager will tell the employee exactly what

to do and how to do it He or she will have specific standards and will demand that

they be met The manager leads with total authority The military is a good example

of directive leadership However in business it does not always work as well

Directive leadership does not allow an employee to reach their potential nor does it

allow the employee to express their independent thoughts or creativity

Directive leader is a leader who is very strict autocratic makes use of his

power of influence from his position to control reward and force the followers to

comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)

22

26 SUPPORTIVE LEADERSHIP STYLE

Supportive Leadership is one of the leadership styles found in path-goal

theory A supportive leader try to decrease employee stress and frustration in the

workplace This method is effective when your work tasks are dangerous tedious

and stressful but is not really effective if your work tasks are intrinsically motivating

because you dont need to be motivated to do the work

Supportive leadership is a kind of leadership where you listen to your

workers and help them out when they need help Supportive leadership is an opposite

of autocratic leadership and is much more successful in many fields of work But not

in all of course

The leadership style I use to follow is Supportive leadership because

according to me the followers are as important as task The goals can only be achieve

with the help of followers if followers are facing any problem either in their personal

life or under organization roof the affection of that problem can be clearly measured

from their task results Moreover I use self-made theory in my leadership which is

Get addict an achieve according to this a person can achieve anything but the

conditions is that the person must be addicted to it If followers are facing any

grievances they canrsquot be addicted towards achievement Supportive leader in my way

does not only mean handling grievances of followers but I call myself supportive

leader because I plan my tactics towards achieving a goal according to the followers

ability and skills moreover according to their willingness and motivation towards

work Supportive leadership is It leads people It doesnt drive them It involves

them It doesnt coerce them It never loses sight of the most important principle

governing any project involving human beings namely that people are more

important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive

leadership is working along with followers guiding them helping them instead of

working ahead of them Human beings are most important aspect of this type of

leadership According to me this leadership can be done effectively if leaders treat

followers as one who work with him rather work for him Being the basket ball

captain for two consecutive years I applied my leadership style and maintained a

team

23

Supportive leadership is a reference to a particular leadership style for

business As management styles became more complex in the 1970s and 1980s

theories began to grow up Businesses started looking not only at the techniques of

management but at the different types of leaders found in business and what

categories those leaders fell into By the 1990s concepts such as supportive

leadership had become widely accepted Supportive leadership is a naturally organic

and emotionally sensitive style like other styles it is especially useful in certain

circumstances but the company must adopt a culture that encourages such styles for

them to be effective

In supportive leadership the manager is not so interested in giving orders and

managing every detail as in giving employees the tools they need to work

themselves While delegation is a vital part of supportive leadership managers do

not simply assign tasks and then receive the results Instead they work through the

tasks with employees to improve skills and talent until the manager does not need to

worry about a task being done correctly and the employee is fully empowered in a

particular area

27 PARTICIPATIVE LEADERSHIP STYLE

Lewinrsquos study found that participative leadership also known as democratic

leadership is generally the most effective leadership style Democratic leaders offer

guidance to group members but they also participate in the group and allow input

from other group members In Lewinrsquos study children in this group were less

productive than the members of the authoritarian group but their contributions were

of a much higher quality

Participative leadership is a style of leadership that involves all members of a

team in identifying essential goals and developing procedures or strategies to reach

those goals From this perspective this leadership style can be seen as a leadership

style that relies heavily on the leader functioning as a facilitator rather than simply

24

issuing orders or making assignments This type of involved leadership style can be

utilized in business settings volunteer organizations and even in the function of the

home

Participative leaders encourage group members to participate but retain the

final say over the decision-making process Group members feel engaged in the

process and are more motivated and creative

One of the main benefits of participative leadership is that the process allows

for the development of additional leaders who can serve the organization at a later

date Because leaders who favor this style encourage active involvement on the part

of everyone on the team people often are able to express their creativity and

demonstrate abilities and talents that would not be made apparent otherwise The

discovery of these hidden assets help to benefit the work of the current team but also

alerts the organization to people within the team who should be provided with

opportunities to further develop some skill or ability for future use

One potential disadvantage of participate leadership is the time factor This

leadership style does often involve the need for more time before action is taken

This is only natural since the very nature of this leadership style means allowing

input from every member of the team However the extra time necessary for this

process often leads to decisions that ultimately benefit everyone to a greater degree

than faster decisions that are more limited in scope

Participative leadership also expands the range of possibilities for the team

When leadership styles that essentially leave all the direction and decision making in

the hands of one individual it is much more difficult to see a given approach from

several different angles When the leadership style encourages others to be involved

in the decision making process a given course of action can be approached from a

variety of perceptions This can often point out strengths or weaknesses to the

approach that would have gone unobserved and thus unresolved without this type of

participatory brainstorming and decision making

Effective participative leadership allows the talents and skills of all the team

members to be utilized in arriving at decisions and taking courses of action While

the team leader is usually still responsible for making the final decision this sharing

of functions within the team provide the perfect environment for everyone to provide

input that has the potential to make that final decision more well-rounded and

ultimately profitable for the company as a whole

25

28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE

Management which sets challenging goals assists in training emphasizes

improvement and expects the highest levels of performance

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

Achievement-oriented leaders always learn They always take risk They

never gamble (There is a difference) They always teach and mentor others They

understand that failure to adapt and change means death and destruction on a

competitive battlefield Either products are always changing or consumers are

changing so businesses must adapt or dieAchievement -oriented leaders put the

right people on the bus and go to great lengths to keep them there They never

change the deal with their employees (except to make it sweeter) They share

success They set stretch goals and achieve them It is fascinating to watch those

leaders work with their teams They are unstoppable

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

26

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION

There are a number of different styles of leadership and management that are

based on different theories The individuals style will be use based on a combination

of their beliefs values and preferences as well as the organizational culture and

norms which will encourage some styles and discourage others

Idealized influence describes managers who are exemplary role models for

associates Managers with idealized influence can be trusted and respected by

associates to make good decisions for the organization Intellectual Stimulation

describes managers who encourage innovation and creativity through challenging the

normal beliefs or views of a group Managers with intellectual stimulation promote

critical thinking and problem solving to make improvement of organization

performance

Inspirational motivation describes managers who motivate associates to

commit to the vision of the organization Managers with inspirational motivation

encourage team spirit to reach goals of increased revenue and market growth for the

organization Individual consideration describes managers who act as coaches and

advisors to the associates Managers with individual consideration encourage

associates to reach goals that help both the associates and the organization

27

CHAPTER 3

METHODOLOGY

31 RESEARCH DESIGN

A research design encompasses the methodology and procedures employed to

conduct scientific research The design of a study defines the study type (descriptive

correlational semi-experimental experimental review meta-analytic) and sub-type

(eg descriptive-longitudinal case study) research question hypotheses

independent and dependent variables experimental design and if applicable data

collection methods and a statistical analysis plan

The research design is also the framework for conducting the marketing

research project that clarified the necessary procedure in order to obtain the

information needed to solve all the marketing problem

In order to collect as much data as possible a combination of descriptive and

analytical research designs based on result from the questionnaire observation and

interview were used by the researcher to analyses the influence of leader on

competitive market concept of motivation in organization and the ways that human

performances on a job can be link with ability and motivation in Apple Inc

The method has been used is to distribute the questionnaire throughout the

staff in order to collect a better result The reason for choosing this method is

28

because this is the most effectives way to study the relationship between leadership

style and motivational level The raw data was analyze according to the research

objectives

32 POPULATION AND SAMPLING TECHNIQUE

The population of this study are all the staff from Apple Inc The population

chosen consider those who have had experiences working in such a high

technological company like Apple Inc The Sampling technique used in this research

was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the

south of Ireland

Figure 31 Required Sample Size

29

CHAPTER 4

RESEARCH FINDING

A questionnaire is a means of eliciting the feelings beliefs experiences

perceptions or attitudes of some sample of individuals As a data collecting

instrument it could be structured or unstructured

The questionnaire is most frequently a very concise preplanned set of

questions designed to yield specific information to meet a particular need for

research information about a pertinent topic The research information is attained

from respondents normally from a related interest area The dictionary definition

gives a clearer definition A questionnaire is a written or printed form used in

gathering information on some subject or subjects consisting of a list of questions to

be submitted to one or more persons

The method of questionnaire have some advantages of in Economy - Expense

and time involved in training interviewers and sending them to interview are reduced

by using questionnaires Uniformity of questions - Each respondent receives the

same set of questions phrased in exactly the same way Questionnaires may

therefore yield data more comparable than information obtained through an

interview Standardization - If the questions are highly structured and the conditions

under which they are answered are controlled then the questionnaire could become

standardized The disadvantages of questionnaire are respondentrsquos motivation is

difficult to assess affecting the validity of response

30

41 RESPONSE RATE

The laminated random sampling technique was used and a total of 100

samples size were selected out of 100 populations 100 questionnaires were received

that is representing 90 of response rate The sample size was reasonable and

beyond the target that we set early and exceed our expectation This is to allow

further analysis that was surpass the demand

42 DESCRIPTIVE DEMOGRAPHIC PROFILE

The demographic profile is in Table 41 The distribution of respondents

includes 65 male and 35 female The age of respondents was from below 30

years 35 45 between 30 to 40 years 20 between 40 to 50 years While for

years of experience 30 out of the 50 respondents that we carried out for

questionnaire have less than 5 years of experience 30 between 6 to 10 years 28

between 11 to 15 years and 12 have more than 16 years of experience

For the level of education 45 stand for those who have SPMMCEOthers 30 of

the respondents have STPMHSEDIPLOMA 18 of the respondents have degree

and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of

them are single 38 of the respondents are married and only 20 of them are

widowed

Demographic

Items

Frequency Percentage ()

Gender

Male 65 65

Female 35 35

31

Age

lt30 35 35

31-40 45 45

41-50 20 20

Length of Service

lt5 30 30

6-10 30 30

10-15 28 28

gt16 12 12

Education

SPMMCE 45 45

STPMHSE

DIPLOMA

30 30

Degree 18 18

Masterrsquos Degree 7 7

Status

Single 42 42

Married 38 38

Widowed 20 20

Table 41 Demographic Profile

43 DESCRIPTIVE ANALYSIS

32

Design of minimum maximum mean and standard deviation of each item

can be refer rend to the table 42 below Based on the table it reveals that the

minimum value for the directive leadership style is 1 and maximum is 5 In term of

mean and standard deviation of the directive leadership style are 257 413 1144

and 1336 respectively

For supportive leadership style the minimum mean will be 334 and the

highest are 444 For standard deviation is 0991 and 1386 respectively

For minimum value for participative leadership style will be 1 and the

maximum is 5 in addition to that the mean and standard deviation of the variable is

between 367 to 444 and 367 and 1040 and 1264 respectively

The achievement oriented leadership style the mean and standard deviation

of the variable is between 349 to 413 and 1021 to 1165

For motivation achievement based on individual perception the minimum

values of variable range from 1 to 2 and the maximum variable is 5 Mean and

standard deviation of the variable is between 253 to 459 and 0906 to 1335

Variableconstruct Mean Std Deviation

Directive 358 1145

1 He has the final word in the office

matters

373 1336

2 He emphasizes that all rules and

regulations

257 1144

3 He give clear explanations of what is

expected of other

365 1224

4 He give subordinates explicit

instructions for how to do their work

413 1246

5 He show interest in subordinatesrsquo

personal concerns

382 1306

Supportive 383 1190

1 He often mingle with the staff 373 1386

2 He often spent time as necessary to 444 0991

33

hear complaint from staff

3 Providing guidance without pressure

is the

key to being a good leader

362 1259

4 As a rule leaders should allow

subordinates

to appraise their own work

334 1072

5 Leaders should give subordinates

complete

freedom to solve problems on their own

401 1240

Participative 408 1110

1 He is very responsive and easy to be

invited to discuss

367 1264

2 He easily understood 413 1105

3 When things go wrong and he need to

create a strategy to keep a project or process

running on schedule he call a meeting to get his

employees advice

433 1046

4 To get information out He send it by

email memos or voice mail very rarely is a

meeting called His employees are then

expected to act upon the information

384 1040

5 He want to create an environment

where the employees take ownership of the

project I allow them to participate in the

decision making process

444 1096

Achievement Oriented 387 1103

1 He determines the duties of staff 391 1113

2 He describes the conditions and tasks

and clearly what is expected

349 1021

3 He explain the level of performance 382 1165

34

that is expected of subordinates

4 He give vague explanations of what is

expected of subordinates on the job

413 1107

5 He consistently set challenging goals

for subordinates to attain

401 1110

Motivation Level 345 1178

1 1 I feel annoyed when thinking about

the things I would like to do new work

459 0906

2 I am ambitious in my career 288 1233

3 I am energized when

people count on me for ideas

439 0947

4 When involved in group projects my

team membersrsquo problems are my problems

301 1211

5 I find pleasure in recognizing and

celebrating the accomplishments of others

290 1125

6 As a practice I ask people

challenging questions when we are working on

projects together

301 1211

7 I take delight in complimenting

people I work with when progress is made

411 1190

8 I find it easy to be the cheerleader for

others when times are good and when times are

bad

382 1179

9 Team accomplishment is more

important to me than my own personal

accomplishments

321 1327

10 When involved in group projects I

am inclined to let my ideas be known

253 1335

Table 42 leadership style

35

44 RELIABILITY ANALYSIS

According to Hinton (2004) recommended four cut-off points for steadiness

which includes outstanding reliability (090 and above) high reliability (070 ndash 090)

moderate reliability (050 ndash 070) and low reliability (050 and below)

000 050 Low Reliability

050 070 Moderate Reliability

070 090 High Reliability

090 100 Outstanding

Reliability

Table 43 Reliability Analysis

Based on table 43 there are five constructs directive supportive

participative achievement-oriented and motivation level shown Cronbachrsquos Alpha

values of 0865 0914 0970 0974 and 0883 respectively None of constructs

confirm low reliability The high Cronbachrsquos Alpa values for all establish contain

that they are inwardly uniform That means all element of each establishes are

measuring the identical content creation In the nutshell the higher the Cronbachrsquos

Alpha value of a construct the higher the reliability is of measuring the same

construct

Const

ructs

Sample

Size(n)

No

of Items

Cronbachrsquos

Alpha (a)

Type

Direc 100 5 0865 High Reliability

36

tive

Supp

ortive

100 5 0914 Outstanding

Reliability

Partic

ipative

100 5 0970 Outstanding

Reliability

Achi

evement

100 5 0974 Outstanding

Reliability

Level

of Staff

Motivation

100 10 0883 Outstanding

Reliability

Table 44 Reliability Test

45 CORRELATION MATRIX

Correlation analysis was used to conclude and decide relationships between

two variables measured Toward this end Pearson correlation test was used to

diagnose whether leadership styles and motivation level are relevant to each other

Table 44 presents the correlation matrix results

Table 44 shows the relation of independent variables with motivation level

For finding the relation significant level plt 005 and plt 001were chosen

The value of correlation coefficient r for directive leadership style is 0356

with plt 005 which show a moderate relationship with the level of staff motivation

It is found that the value of correlation coefficient r for supportive leadership

style is 0369 with plt 001 show a strong relationship with the level of staff

motivation

Participative leadership style carry correlation coefficient value r of 035 2

with plt 005 which show a moderate relationship with the level of staff motivation

For achievement oriented leadership style the coefficient valuer is 0430

with plt 001 which show a strong relationship with the level of staff motivation

37

Correlation is significant at the 001 level (1-tailed)

Correlation is significant at the 005 level (1-tailed)

Constructs Directive Supportive Participative Achievement Motivation

() () () ()

Directive 1 0691 0717 0799 0356

0000 0000 0000 0012

() () ()

Supportive 1 0877 0676 0369

0000 0000 0009

() ()

Participative 1 0736 0352

0000 0012

()

Achievemen

t

1 0430

0022

Motivation 1

Table 45 Correlation between leadership styles and the level of staff

motivation

46 REGRESSION ANALYSIS

In this study multiple regression analysis was applied Each variable from

factor scores were used in the analysis Table 45 shows the results of multiple

regression analysis of the research The findings showed that leadership styles were

not significant and negatively correlate with level of motivation of staff The R2 =

38

0184 indicates that 1840 of the variance in variable level of motivation of the

staff (dependent variable) can be explained by leadership styles

Beta coefficient the achievement oriented has the highest B β =0225

followed by supportive leadership style β = 0111 directive β =0024 and the lowest

is participative leadership style is β = - 0003That means one unit increase in

directive leadership style will lead to 0024 increase in the level of motivation for

supportive leadership style one unit increase will lead to 00111 increase in the level

of motivation one unit increase in participative will lead to -0003 change in the

level of motivation of staff and one unit increase in achievement oriented will lead

to 0225 increase to the level of motivation of staff The findings explain that the

components of the leadership styles do not explain the level of motivation of the

staff

Instruction

R2=0184

Adjusted R2=0103 F= 2499 p lt 005

Dependent Variable Level of staff Motivation

Unstandardised

Coefficients

Standardise

d

Coefficient

Model B Std Error Beta t Sig

(Constant) 2268 0446 5430 0000

Total Score Directive 0024 0186 0031 0144 0984

Total Score Supportive 0101 0177 0161 0691 0585

Total Score Participative -0003 0191 -0055 -0020 1082

Total Score Achievement 0225 0170 0312 1456 0210

39

Table 46 Multiple Regression Analysis (n=50)

40

Chapter 5

CONCLUSION AND RECOMMENDATION

51 INTRODUCTION

This chapter target to discuss the outcome shown in the previous chapters by

setting against them with those finding principles and earlier investigation in the

common field Moreover the investigationrsquos confines and recommendations for the

future research and practice are shown in this chapter

52 DISCUSSION OF FINDING

The objectives of this investigation were to determine the relationship

between leadership style and motivation level It is a study of Apple Incorporation

The outcome of this investigation gives that the leadership styles are supported to the

level of staff motivation The independents variables had correlation with the level of

the staff motivation that is illustrated in Table 42 in the preceding chapter

Based on the analysis of the research (Sample the leadership styles of the

manager of the Apple Incorporation) is significant with the leadership style which

has been practiced by Chief Executive Officer of Apple Incorporation in the District

41

of Johor Bahru Johor James Liow 1992) Analysis from the research found that the

most dominant leadership is achievement oriented followed by supportive directive

participative and achievement oriented

In discussing the results the researchers prefer to discuss each hypothesis

separately in order to get an accurate and complete perceptive of the relationship

between leadership style and motivation level

The results revealed that the respondents perceived the all four leadership

styles of the manager have relation with their level of motivation towards their jobs

Furthermore the results revealed that there is significant relationship between

leadership style and motivation level

What is remarkable here is that this findings correlates strongly with the

arguments that say that relationship between leadership style and motivation level

can be both influential and no influential with staffrsquos motivation and his or her

leadership styles depends on his or her choice of the style that suits the situation or

the company

For example the researchers of University Malaya claimed that the

leadership styles of leader had relationship with staffrsquos motivation but depending on

their jobs according to the job description and the organizational chart that informs

employees what when and how tasks should be done

53 LIMITATION OF STUDY

One of the limitations in research includes lack of adequate information on a

particular subject Research equipments are very hard or expensive to acquire leading

to formulation mere assumptions Another hindrance is poor or inaccessibility to the

region of study

Some of the limitations of doing a research include access of information

availability of enough resources and time management The availability of experts in

42

editing and guidance may also be minimal where support from friends or

organisation may not be enough

The limitations of the study are those characteristics of design or

methodology that impacted or influenced the application or interpretation of the

results of your study They are the constraints on generalizability and utility of

findings that are the result of the ways in which you chose to design the study andor

the method used to establish internal and external validity

Another limitation related to building the evidence about ldquosurvival of

consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin

spiritrdquo Not knowing all of your extended family members limits your ability to

verify statements communicated by the Medium When information related to a

discarnate is not verified this result could be related to the sitterrsquos limitations but it

may also be related to the Medium These challenges however highlight the

limitations of spirit communication and in general further highlights the complexity

of studying the ldquoA study of Apple Incorporationrdquo

Limitations in research methods vary depending on the type of method used

and how it was conducted They include language barriers you might want to do a

research on something that is in a language which you do not understand and the

production of a translator is not available You might also be short of the research

materials and others are not immediately available among others

Limitations are influences that the researcher cannot control They are the

shortcomings conditions or influences that cannot be controlled by the researcher

that place restrictions on your methodology and conclusions Any limitations that

might influence the results should be mentioned

54 SUGGESTIONS FOR FUTURE RESEARCH

From this research the researcher recommends a several means that could be

taken to improve staffrsquos motivation by concentrating on leadership styles

43

According to Marketing minds (2012) Apple Inc uses the Apple brand to

compete across several highly competitive markets including the personal computer

industry with its Macintosh line of computerslaptops and related software the

consumer electronics industry with products such as the iPod digital music

distribution through iTunes Music Store the smart phone market with the Apple

iPhone magazine book games and applications publishing via the AppsStore for

iPhone and the iPad tablet computing device and movie and TV content distribution

with Apple TV The company is also establishing a very strong marketing presence

relative to the rival (Google) in the advertising market via its business Apps and iAd

network Steve Jobs the co-Founder of Apple described the company as being a

mobile devices company largest in the world as their revenues are bigger than

Nokia Samsung or Sonys mobile devices business

The story started two months ago when Google released its first smart phone

This new smart phone made by a Taiwanese company called HTC and the phone

called Nexus One After three weeks Apple Company said is going to sue the

manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC

The company which has been releasing iPhone since 2007 believes that HTC

illegally used 20 patents of Apple These patents are related to user interface

architecture and hardware of iPhone Apple Company filed a lawsuit in US District

Court in Delaware and an objection presented to the International Trade Commission

in USA too

In response to these accusations made by Apple Company against HTC

company The HTC denied Applersquos allegations and declared to fight the suit In other

response HTC said it has been making phones for a far longer time than Apple

including a touch screen device called the XDA that predates the iPhone by about 5

years

Implications

The implications here appear to be that HTCrsquos technological primary somehow goes

against Applersquos claims that the company violated 20 of its patents And while itrsquos

certainly possible that that might be the case itrsquos hard to accept that argument

without a list of patents to back it up

Patents

44

Here some of the patents that Apple Company accusing HTC Company used them

for its new Nexus phone manufactured for Google They are Multi-touch Screen

Multifinger gestures device integration and multitasking accelerometer patents

What is Android Android is a software installed in the mobile devices that includes

an operating system middleware and key applications The Android SDK provides

the tools and APIs necessary to begin developing applications on the Android

platform using the Java programming language

Terminology

Today in the market consumer have a lot of options for every product

whether it be an IT product or Home PCs or consumer durables or a FMCG product

This study may be helpful for company to know about the factors affecting the

consumer behavior and patterns of the consumer It may also be helpful to know the

specific requirement of customer so that the customer can be easily satisfied

Moreover this study helps to know the buying habits and patterns of customer The

study will help the company to understand the relationship that a consumer have with

their Apple product It will help to ascertain the reason which makes the undisputed

leader in almost every segment in which they operate

All Apple Professional Development facilitators are educators themselves

That gives them a unique view they know whatrsquos important in the classroom so they

can ensure that you learn about your Apple products and how they can best serve you

and your students We have created workshops in the following categories

These curriculum-focused workshops help teachers apply their skills with

Apple products to specific areas and disciplines to produce effective personal

learning for their students

Focused on technology skills these foundational workshops help teachers

become confident and comfortable integrating Apple products into their teaching

strategies

These workshops for school leaders and Education decision-makers focus on

issues important to success such as visioning and planning

Our research investigated the role of social norms in an extended theory of

planned behavior (TPB) in the explanation of prostatecolorectal cancer screening

(CS) intention and the prediction of CS uptake among men

45

Apple is well known for giving its customers things that they need but didnt

know they needed until the product shipped In that spirit Apple is in a unique

position to make further gains with that philosophy especially as other companies

pull back reduce RampD or get out of some markets completely

I written before about how Apples financial position gives it a unique

competitive advantage over the competition That discussion pointed to how Apple

can pay cash for components get to the front of supplier delivery schedules then

through volume drive prices down putting extreme price pressure on the

competition while they develop the next generation with RampD dollars

Even as Apple does this they are mindful of their brand Selling cheap

products doesnt sit well with Apple and they definitely dont want to undercut or

cannibalize other product lines

So if one asks the question about what Apple can deliver in a time when

customers are watching every penny its silly to envision a cheaper stripped down

version of a product thats already doing well Instead as Apple ponders how to

deliver new products to cost conscious customers the company tends to think about

holes in the market that can be exploited with their technology -- but which dont

undercut current products

There are other considerations as well For example the iPod touch doesnt

have a camera or an FM radio Other than the CPU it doesnt radiate and can

therefore be used in corporate or government environments that would otherwise

forbid a device that could be a security concern Our fantasies often neglect to

consider such things Because people expect to use their iPhone anywhere that

device has a different set of design constraints

Availability of multi-modal logistics services has been introduced and

occupational safety and health management system elaborated The DTPB can

provide a useful framework for evaluating interventions to increase logisticians

motivations to safety performance The overriding aim of this study was to design

and pilot test a questionnaire for subsequent use in a large-scale survey This study

describes the early stages of a research questionnaire development and a pilot study

The main results of this pilot study that the questionnaire proved to be reliable and

the analysis although preliminary provided strong support for the predictive power

of the DTPB The evaluation led to minor changes in the questionnaire Currently

46

the relevant literature surrounding the DTPB reveals a lack of research that utilizes

empirically validated theories in the field of logistics safety There is therefore a need

to consider more practical issues that emerge when applying the theory As is often

the case with the DTPB questionnaire the participants thought the questionnaire was

rather long This is important given that lengthy questionnaires can impact on data

quality through reduced completion rates due to factors such as lowered participant

motivation The length of the questionnaire could be accommodated thereby

encouraging participation Another comment levied at the DTPB questionnaire is that

it appears rather repetitive Indeed responses received in the present context included

wersquove answered that already Alternatively it may be better to group the outcomes

and behavioural belief statements and address the issue of similarity

Although the key purpose of this study was to develop and pilot a

questionnaire and not to generalize its findings it is of interest to note that the

occupational doctors advice has significant relationship to safety performance One

possible reason is that occupational safety and health information is not easily

available thereby increasing the reliance of the workers on the occupational doctors

advice This finding together with the significant influence of peer culture within the

DTPB framework would seem to strengthen the view that increasing exposure of

logisticians to occupational safety and health may encourage more positive

subjective norms and implies that contact with occupational doctors may encourage

the logisticians to work safely

Deeper interpretation suggests that peers causal attributions regarding safety

performance in their workplace may exert a comparatively strong influence over

logisticians991257 safety It also adds weight to the suggestion that occupational safety

and health training should form part of the logistics company991257s annual training plan

and as such supports the view that occupational safety and health intervention

programmes are required

He findings from questionnaire pilot test seem to corroborate previous

research by suggesting that subjective norms is a key issue to be addressed in any

occupational safety and programme as is the case of the logistics sector The result is

in line with the results reported by Hamilton and White Paris and Van den Broucke

and Fogarty and Shaw who found subjective norms to be important in affecting

adoption of a system As such it would seem that efforts should be made to enhance

knowledge and in particular to highlight the benefits of safety performance for both

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

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Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 12: Thesis Leadership of Apple

2

employees to unconscionable behavior bringing the global economy to its knees (ie

the financial sector) Today more than ever we ought to see clearly that leadership

isnt a combination of fuzzy concepts and proclivities Leaders are responsible for

intelligently and ethically influencing behavior in a way that creates value

Fortunately not all leaders are missing the mark I recently met one of the

few leaders who in my experience has a concrete expression of leadership on the tip

of his tongue Tim Tassopoulos chief operating officer of Chik-fil-A says it this

way Leadership is intentional influence

I couldnt agree more For 20 years my colleagues and I have worked with

leaders to help them increase their capacity for influencing change But it came as a

surprise to us that prior to helping them learn how to influence we had to draw their

attention to it as their core work

Tim on the other hand understands that it all comes down to whether one of

his 50000 front-line associates with a few discretionary minutes decides to lean

against a wall or walk out to the dining area and clean tables Tims success or failure

as a leader does not come down to whether he is charismatic visionary or

inspirational It comes down to whether at the end of the day people behave in ways

that improve results Period

With that said the second biggest problem leaders face is that few of them

have any systematic way of even thinking aboutmdashmuch less practicingmdashinfluence

Oh we complain about it a lot All leaders can point to dysfunctional political

unproductive behaviors in their organizations For example

Fiefdoms Most leaders complain that people in their companies put the

interests of their department over the interests of the company In one Fortune 500

company the training department encouraged a vendor to sue another division of the

company to prevent that division from cutting separate deals with the vendor which

would have threatened the training departments monopoly

Compliance In US hospitals 2 million patients will be infected this year by

the very caregivers who are trying to heal them An enormous percentage of these

infections could be avoided if leaders could just find a way to influence people to

wash their hands consistently Compliance rates today hover somewhere between

30 and 50

Silence More than 90 of respondents in a recent study we conducted at

VitalSmarts reported they are currently working on a cross-functional initiative that

3

they are certain will fail Our research showed that the primary cause of these failures

is silence People see lots of problems in their initiatives but they work in

organizations where its not OK to speak up about them Our study found that this

pattern of problem behavior is a root cause of more than 85 of project failures

Given that few leaders can even define leadership its no surprise that their

performance is mediocre at best We recently studied the successes and failures of

more than 1000 leaders from 50 global companies to influence strategically critical

behavior change in their companies We were stunned to discover that fewer than 1

in 20 had any evidence of success in spite of their belief that change was crucial As

we combed through the data some key insights emerged that help us understand why

so few leaders either grasp or exert influence well

Leaders confuse talking with influencing Many leaders think influence

consists of little more than talking people into doing things Its no wonder most

influence efforts start with PowerPoint presentations But profound persistent and

overwhelming problems demand more than verbal persuasion Anyone whos ever

tried to talk a smoker into quitting knows theres a lot more to behavior change than

words

Leaders make the same mistake when they publish platitudes in the form of

Mission and Values statements give a few speeches on why these values are crucial

and then assume their job is done

Leaders believe in silver bullets When leaders actually attempt to influence

new behavior its common for them to look for quick fixesmdashto fall into the trap of

thinking that deeply ingrained bad habits can be changed with a single technique

The failure mode is to rely on any single approach

Some host star-studded retreats Others hand out inspiring posters and color-

changing mugs and think people will line up for change Still others believe its all

about incentives and so they tinker with the performance-management system or tie

new behaviors to executive bonuses The research shows that when leaders rely on

just one simple source of influence to drive change they almost always fail

In the future Ill use this column to share what weve learned from leaders

who dont suffer in ignorance about influence Over the past 20 years my colleagues

and I have sought out and studied a different kind of leader Weve tried to find those

who had remarkable abilities to influence changemdashrapidly profoundly and

sustainably

4

Weve studied up close the methods used by one remarkable influencer who

mdashwith no formal authoritymdashhas changed behavior in thousands of US hospitals

Weve looked first hand at one influencer who has saved 5 million lives from AIDS

mdashsimply by influencing behavior change in a country of 60 million people We

worked with a corporate chief who within 12 months influenced deeply entrenched

habits in employees with an average of 26 years tenure

What weve learned is that when you know what youre doing change can

happen relatively quickly And it all starts with gaining greater clarity about what

leadership really means then finding a way of thinking about the fundamental

principles of influence

Leaders lack a theory of influence Very few leaders can even answer the

question How do you change the behavior of a large group of people And yet

this is what theyre ultimately paid to do It isnt just about making a decision its

about getting people aligned to execute the decision And this means influence

Imagine discovering just as the anesthesia is taking effect that your heart surgeonmdash

the one hovering over your chest with a scalpelmdashis working off a gut hunch about

how to conduct a bypass Unless leaders become articulate about a repeatable and

effective way of influencing profound rapid and sustainable behavior changemdash

theyll continue to rack up predictably high failure rates at leading change

Leaders act as if its not their job to address entrenched habits Most leaders put a

great deal of time into crafting strategy selecting winning products and engaging

with analysts shareholders and major customers But few realize the success or

failure of their grand schemes lies in influencing the behavior of the hundreds or

thousands of people who will have to execute the big ideasmdashtheir employees

By contrast the most influential leadersmdashthe 5 who succeed consistently at

influencing profound and essential behavior changemdashspend as much as half of their

time thinking about and actively influencing the behaviors they know will lead to top

performance The 95 who dither and fail tend to delegate what they dismiss as

change management to others most often leaders in human resourcesmdashwho often

lack the credibility to influence real change The average leader spends little if any

of his or her time on active efforts to create behavior change Consequently nothing

changes

Performance is a function of the three factors acting together Ability has to

do with whether a person can do a task Motivation is a measure of whether a person

5

wants to do it Opportunity is about accessibility a person canrsquot do a task if she is not

given a chance or if she is denied access to necessary resources or amenities

This framework ndash looking at human performance as being influenced by

multiple factors ndash reflects the difficult and variable nature of our work today All of

these factors must be supported by the work environment in order for peoplersquos best

work to occur So how can the workplace help

According to Judith Heerwagen a former scientist with the Pacific Northwest

National Laboratory who is now a program expert with the General Services

Administration productivity and the workplace are related in these ways

In this section we discuss what motivation is and why it is important and

how motivation affects behaviour human relations and performance Motivation is

defined as ldquothe intention of achieving a goal leading to goal directed behaviour

When we refer to someone as being motivated we mean that the person is trying

hard to accomplish a certain task Motivation is clearly important for someone to

perform well However motivation alone is not sufficient

Ability is having the skills and knowledge required to perform the job is also

important and is sometimes the key determinant of effectiveness Finally

environmental factors having the resources information and support one needs to

perform well are also critical to determine performance

ldquoA building can affect opportunity by providing equitable access to

conditions that reduce health and safety risks equitable access to amenities and

compensatory design options where inequities exist and are difficult to eliminate

entirelyrdquo

ldquoA building can positively affect ability by providing comfortable ambient

conditions by enabling individual control and adjustment of conditions and by

reducing health and safety risks Negative impacts on ability to do work are

associated with conditions that are uncomfortable distracting hazardous or noxious

ldquoA building can positively affect motivation by providing conditions that

promote positive affective functioning psychological engagement and personal

control Moods create the lsquoaffective contextrsquo for thought processes and behaviors and

are directly tied to motivation

Motivation is the internal process leading to behavior to satisfy needs

6

Have you ever wondered why people do the things they do The primary

reason people do what they do is to meet their needs or wants The process people go

through to meet their needs is

Need rarrMotive rarrBehaviour rarrSatisfaction or Dissatisfaction

What makes employees willing to ldquogo the extra milerdquo to provide excellent

service market a companyrsquos products effectively or achieve the goals set for them

Answering questions like this is of utmost importance to understand and manage the

work behaviour of our peers subordinates and even supervisors As with many

questions involving human beings the answers are anything but simple Instead

there are several theories explaining the concept of motivation

Performance = motivation x ability x environment

According to this equation motivation ability and environment are the major

influences over employee performance Performance is a function of motivation

ability and the environment in which you work Zappos seems to be creating an

environment that encourages motivation and builds inclusiveness The company

delivers above and beyond basic workplace needs and addresses the self-

actualization needs that most individuals desire from their work experience CEO

Tony Hsieh believes that the secret to customer loyalty is to make a corporate culture

of caring a priority This is reflected in the companyrsquos 10 core values and its

emphasis on building a team and a family During the interview process applicants

are asked questions relating to the companyrsquos values such as gauging their own

weirdness open-mindedness and sense of family Although the offer to be paid to

quit during the training process has increased from its original number of $400 only

1 of trainees take the offer Work is structured differently at Zappos as well For

example there is no limit to the time customer service representatives spend on a

phone call and they are encouraged to make personal connections with the

individuals on the other rather than try to get rid of them

Although Zappos pays its employees well and offers attractive benefits such

as employees receiving full health-care coverage and a compressed workweek the

desire to work at Zappos seems to go beyond that As Hsieh would say happiness is

the driving force behind almost any action an individual takes Whether your goals

are for achievement affiliation or simply to find an enjoyable environment in which

to work Zappos strives to address these needs

7

Although Zappos has over 1300 employees the company has been able to

maintain a relatively flat organizational structure and prides itself on its extreme

transparency In an exceptionally detailed and lengthy letter to employees Hsieh

spelled out what the new partnership with Amazon would mean for the company

what would change and more important what would remain the same As a result of

this type of company structure individuals have more freedom which can lead to

greater satisfaction

The topic of motivation plays a central role in the field of management as it

is one of the most popular management topics Motivation derives from the Latin

word for movement and it has been widely acknowledged as a critical determinant

of our behavior Motivation affects how and to what extent we utilize our skills and

abilities Unmotivated employees are less willing to be cooperative and supportive

and they may decrease work effort time on the job productivity and performance

Thus we need to motivate employees to boost productivity Jeff Taylor founder of

Monstercom said that to be successful you have to be able to motivate others To

this end researchers are studying the factors that energize direct and sustain work-

related behavior and you will learn about their motivation theories in this chapter

Despite their difficulties because they canrsquot simply buy motivation

organizations are designing incentive systems to motivate employees Self-

motivation is one of the most important skills companies look for when hiring Thus

your ability to motivate yourself and others is critical to your career success and the

goal of this chapter is to increase your ability to do so

Based on the expiratory study done by most of the staff they consented with

the statement that the level of motivation is equivalent with the leadership styles of

the mangers

Be a yardstick of quality Some people arent used to an environment where

excellence is expected by Steve Jobs

8

12 PROBLEM STATEMENT

Motivation is defined as the process that initiates guides and maintains goal-oriented

behaviors Motivation is what causes us to act whether it is getting a glass of water

to reduce thirst or reading a book to gain knowledge The act or process of giving

someone a reason for doing something and it is also called as the act or process of

motivating someone Motivation is a desire or willingness to do something

enthusiasm It is a force or influence that causes someone to do something There are

three major components to motivation activation persistence and intensity

All levels of management perform these functions but the amount of time a manager

spends on each function depends on the level of management and the needs of the

organization Managers just dont go out and haphazardly perform their

responsibilities Good managers discover how to master five basic functions

planning organizing staffing leading and controlling

A manager needs to be a good leader While a manager organizes and plans the good

leader must also inspire employees with a vision for the organization A manager

needs to be an effective communicator and liaison between employees customers

and other managers of the organization A manager needs to be an effective

negotiator When organizations are developing or undergoing change the manager is

often required to negotiate with competitors contractors suppliers and employees

A manager must act as a figurehead that reinforces the mission and vision of an

organization to employees customers and other stakeholders

Leadership has a direct cause and effect relationship upon organizations and their

success Leaders determine values culture change tolerance and employee

motivation They shape institutional strategies including their execution and

effectiveness Leaders can appear at any level of an institution and are not exclusive

to management Successful leaders do however have one thing in common They

influence those around them in order to reap maximum benefit from the

organizationrsquos resources including its most vital and expensive its people Libraries

9

require leadership just like business government and non-profit organizations

Whether a public special or academic library that libraryrsquos leaders directly affect

everything from patron experience to successfully executing stated missions

including resource allocation services offered and collection development strategies

In fact the influence of leaders and their effectiveness in moving people to a shared

vision can directly shape the libraryrsquos people its materials how patrons use or

interact with them and whether or not that experience is beneficial With leadership

potentially playing such a vital role in the success of information centers and patron

experiences it is useful to consider the different types of leaders and their potential

impact on libraries as organizations

Current leadership theories describe leaders based upon traits or how influence and

power are used to achieve objectives When using trait-based descriptions leaders

may be classified as autocratic democratic bureaucratic or charismatic If viewing

leadership from the perspective of the exchange of power and its utilization to secure

outcomes leaders are situational transactional or transformational Understanding

these different tropes can provide a vocabulary for discussion that can lead to

meaningful desired results It bears noting that not all leaders are created equal and

leadership quality may vary enormously across industries or simply within an

organization In addition identifying an individual leaderrsquos style is central to

evaluating leadership quality and effectiveness especially as it relates to

organizational goals Below is a brief examination of each common leadership style

listed above and their potential impact on a group as well as their relative usefulness

Leadership style impacts the organization by affecting employee morale

productivity decision-making speed and metrics Successful leaders carefully

analyze problems assess the skill level of subordinates consider alternatives and

make an informed choice By choosing the most appropriate leadership style for the

situation an effective leader provides a lasting impact Leaders establish a clear

distinction between subordinates and superiors

When leaders use a coaching style instead subordinates feel safer and encouraged to

focus on their own development which ultimately helps the company for the long

term by increasing employee morale retention and satisfaction A leader engages

10

with employees to figure out the best way to accomplish the companyrsquos strategic

goals This includes decreased errors minimized waste and increased customer

satisfaction Participative leaders run team-building exercises to promote cultural

awareness and diversity which can improve productivity by allowing the team to

recognize each otherrsquos strengths and value

13 SIGNIFICANT OF THE STUDY

There are a number of different styles of leadership and management that are

based on different theories The individuals style will be use based on a combination

of their beliefs values and preferences as well as the organizational culture and

norms which will encourage some styles and discourage others

Different motivational theories can directly impact an employeersquos

contribution to the overall success of an organization Additionally motivational

theories can influence the behaviors and leadership methods within an organization

The result of employee motivation combined with leadership theories will influence

employee satisfaction This article will review factors that are directly attributed to

employee satisfaction

According to Watkiss (2004) motivation is the way to drive person into

doing something Much of the driven are the thought of a potential reward or a

consequence of not doing something Motivation is the forces the people do

something this is a result of the individual needs being satisfied (or met) so that

individual has the inspiration to complete the task Motivation refersto the initiation

direction intensity and persistence of human behaviour Based on the definition of

Watkiss (2004) it can be concluded that the motivation is the idea and initiative to

encourage and drive the individual to do something or to performance better jobs

Ormrod (2003) stated that the main reason of existence for organizations is not

merely to survive but also to gain profit and the companies enable to competitive

11

weather in locally or globally In order to achieve these missions companies have to

satisfy the employees who are considered asa cornerstone in many companies Thus

the employees would have a high morale self-esteem and also feel comfortable

toward the place where they work in However it is hard to argue that a motivated

workplace means that the organizations would get high performance or maybe

would increase revenue However managers is necessary to take actions in order to

satisfy employees and thereby it is suppose to increase the employeersquos motivation

After increasing motivations the employees will work harder and feel that they are

responsible to achieve all targets and goals that ordered by supervisors In other

words mean that employees would be fell that the organization as belong to them

For an instance motivation in the education process can have many effects on

how students learn and their behaviour to the course matter (Ormrod 2003) It can

direct behaviour toward particular goals and lead to increased effort and energy

It also can help the organization involved in determining the level of it It is

to help the managers to find his or hers leadership styles and increases the leadership

qualities Leadership is a fundamental aspect of the human condition Leadership

today is more difficult and more necessary than before The health and growth of any

organization rises and falls on leadership Studying leadership will make us better

followers Leadership skills can be learned in a systematic and thorough way

14 BACKGROUND OF THE APPLE INC

Apple started in 1976 as a computer company In the last decade however

Apple has expanded into a very intricate company that specializes in much more than

just computers In 2001 Apple broke the barrier with the iPod eventually becoming

the dominant market leader in music players As well Apple joined the phone

industry in 2007 with the iPhone which has also been widely successful

12

Apple is a consumer goods company and therefore evaluating its value

requires understanding its products and consumers This can be very difficult

because Apple competes with many different companies throughout the different

industries it takes part in

Apple has established a unique reputation in the consumer electronics

industry One of the most unique things about Apple is that it has a very strong

customer base This is extremely important in understanding Apple

Apple is probably the most well-known company when it comes to the

making of technology that is cutting edge and something that everyone wants to have

in their possession Apple Computer first came to be a company in 1976 when Steve

Jobs and Steve Wozniak when they released the Apple I and was located in

Cupertino California These two young men dropped out of college and were often

viewed as outcasts in most of the places that they were at including schools which

could have been the reason that they dropped out of college As most people have

heard Apple really started in the basement or garage depending on who the person

talks to rather than at some expensive business location Which is perhaps the reason

so many people were first intrigued by the brand and could be the reason that the

computers were such a success they were created by guys that knew what they

wanted and passed this on to the rest of the world And what they wanted was

something that other people wanted as well

The first order that the two built is somewhat of an amazing feat that was the

beginning of the company After being introduced to one another they made a

working model of their computer and took it to a nearby computer store in order to

try to make it onto the market The owners of the store ordered fifty of the machine

that was to be fully assembled and ready to go which seemed to be an impossible

feat However they did succeed as they bartered and promised many IOUs to

companies to get the parts that they would need since they had no money to buy

these on their own They finished all fifty machines in thirty days and took them to

the store to sell which they received around five hundred dollars a piece for these

machines They were a hit with those that came to the store

Now Apple is a brand that most people automatically know all over the

world They are known for their innovative technology that is usually the first of its

kind on the market and something that all people love to own and make their lives a

bit easier with the advancements that they gave people The company continued to

13

stay on top of their game and improve upon their technology they produced such

things as the iMac which really did help to propel the company in the eyes of many

consumers

The first home computer with a GUI or graphical user interface was the

Apple Lisa The very first graphical user interface was developed by the Xerox

Corporation at their Palo Alto Research Center (PARC) in the 1970s Steve Jobs

visited PARC in 1979 (after buying Xerox stock) and was impressed and influenced

by the Xerox Alto the first computer ever with a graphical user interface Jobs

designed the new Apple Lisa based on the technology he saw at Xerox

With the 1984 Apple Macintosh Steve Jobs made sure developers created

software for the new Macintosh Computer Jobs figured that software was the way to

win the consumer over

14

CHAPTER 2

LITERATURE REVIEW

21 DEFINITION AND MOTIVATION THEORY

Motivation is internal and external factors that stimulate desire and energy in

people to be continually interested and committed to a job role or subject or to make

an effort to attain a goal

Motivation results from the interaction of both conscious and unconscious

factors such as the (1) intensity of desire or need (2) incentive or reward value of the

goal and (3) expectations of the individual and of his or her peers These factors are

the reasons one has for behaving a certain way An example is a student that spends

extra time studying for a test because he or she wants a better grade in the class

Motivation is also a feeling of enthusiasm or interest that makes you

determined to do something Motivation is the desire that fuels a person to do certain

things based on the wants and needs of a person If a person wishes to meet these

wants and needs then it necessitates him to motivate himself so that he can make

certain moves A person is unique and apart from another so his wants and needs

vary greatly from that of the other The same is true for the peoples levels of

motivation

The different wants and needs in every person vary in intensity based on the

focus goals and the total human psyche of the person This is why the motivation of

a person is unique despite having similar wants and needs with others

The decision to increase your motivation is the key to the bringing a greater

sense of it for yourself This can be done by putting greater focus on the things that

15

you want to achieve until you actually accomplish them The stronger your focus is

on the goal the greater the motivation will be

The truth of the matter is if you are unable to keep track of your goals it can

be generalized that you do not really desire to achieve it Motivation can come

naturally and no amount of inspirational talk will set you to action if you really are

not into taking the goal seriously

Setting goals that stir positive feelings within you are important to keep

yourself motivated Once you have found these focus yourself on being able to get a

hold of them There will be a lot of distractions so pick up at a comfortable pace and

make things happen

The definition of motivation involves the total understanding of the self

Receiving rewards is one reason for being motivated but beyond that is a set of

benefits that are more valuable than concrete rewards These can be enhanced work

output more productivity better work habits and an increased of understanding of

yourself

According to various theories motivation may be rooted in the basic need to

stay motivated in the face of challenges and negative people Setbacks and

unsupportive colleagues or friends will make you even more determined when you

know how to stay motivated avoid the criticism endless nagging and moaning of

those around you When you easily and effortlessly get things done you give people

little reason to criticize you In fact they are likely to give you more freedom to do

things your way start new projects with enthusiasm and stay motivated over time

When you can see things through to completion you will have renewed confidence in

your ability to succeed stop things getting any worse When you know how to be

highly motivated in a matter of seconds you can turn around situations you have

neglected in the past feel in charge of you life As you get more done with ease you

will have order where you used to have chaos You will know what you want and

feel compelled to move ahead and get it develop leadership skills and positively

affect those around you Your drive and enthusiasm will touch everyone you deal

with People will turn to you for leadership and guidance enjoy a more harmonious

home life Imagine hearing praise and gratitude for all the little things you get done

around the house You will enjoy a satisfying feeling of accomplishment at the end

of each evening eliminate problems while they are small You will deal with

potential problems and concerns sooner rather than later This habit alone will put

16

you back in control save money by getting things done on time You will eliminate

those late fees fines and charges that procrastinators waste their hard earned money

on put an end to regrets Become the kind of person who jumps on opportunities

And enjoy the excitement and passion you feel when you are giving 100

understand what motivates you and enjoy greater success When you discover your

unique motivation blueprint getting ahead will never be a mystery again You can

fire up your motivation engine whenever you choose to move ahead quickly in your

career When you can calmly and efficiently get your work done you position

yourself for more responsibility and a higher salary earn the respect of your boss and

colleagues As a dependable and productive member of the team people will

appreciate you and seek your valuable advice on important matters and Feel fantastic

about yourself As a motivated self-starter your self-esteem will soar you will

accomplish much more have greater success and live a full life

22 DEFINITION CONCEPT AND LEADERSHIP THEORY

In a research on leadership_(Stodgill(1974) has identified more than eleven

explanations on leadership which has different foundation Many definitions have

been identified by researchers for example Stoggil (1950) explained that leadership is

a process to influence people to achieve certain goals and target Tannembum amp

Massarik (1957) explained that A frame of reference Management

Science (October) 1-19t hellip)

Individuals are concerned not only with the absolute amounts of rewards they

receive for their efforts but also the praising from employer We lead when we

manage a football team or teach a classroom of children We lead our own children

when we are parents and we lead when we organize anything We certainly lead

when we manage projects or develop a new business We lead the moment we take

the first supervisory responsibility at work and we may lead even before we assume

official responsibility to do anything A vicar or preacher leads a congregation A

17

writer or visionary may lead when he or she puts pen to paper and creates a book or

poem or article which inspires and moves others to new thoughts and actions A

monarch and a president are both leaders So is a local councillor and so can be a

community fund-raiser A ruthless dictator is a leader So was Mother Theresa and

so was Mahatma Gandhi

We can find leadership in every sort of work and play and in every sort of

adventure and project regardless of scale and regardless of financial or official

authority And so given the many ways in which leadership operates it is no surprise

that leadership is so difficult to define and describe

Leadership is a process by which a person influences others to accomplish an

objective and directs the organization in a way that makes it more cohesive and

coherent Leaders carry out this process by applying their leadership attributes such

as beliefs values ethics character knowledge and skills

To inspire your workers into higher levels of teamwork there are certain

things you must be know and do These do not come naturally but are acquired

through continual work and study Good leaders are continually working and

studying to improve their leadership skills they are NOT resting on their laurels

The difference of staffsrsquo perceptions might be influenced by gender age

status academic qualifications work tenure educational level family background

interest and so on Itrsquos clear that the perceptions of staffs on their managerrsquos

leadership style can be influenced with so many factors and it plays an important role

is determining the climate success organization and the level of achievement of the

organization itself

23 PATH GOAL THEORY

The Path-Goal model is a theory based on specifying a leaders style or behavior that

best fits the employee and work environment in order to achieve goals (House

18

Mitchell 1974) The goal is to increase an employees motivation empowerment

and satisfaction so that they become productive members of the organization

Leadership concept that the subordinates accept a leaders behavior only so

far as they view it as resulting in immediate or future benefit Thus a leaders main

function is to clear a path to the realization of the subordinates goals he or she must

choose the behavior patterns that are most applicable in helping the subordinates get

what they want

Path-Goal is based on Vrooms (1964) expectancy theory in which an

individual will act in a certain way based on the expectation that the act will be

followed by a given outcome and on the attractiveness of that outcome to the

individual The path-goal theory was first introduced by Martin Evans (1970) and

then further developed by House (1971)

Leaders can take a strong or limited approach in these In clarifying the path

they may be directive or give vague hints In removing roadblocks they may scour

the path or help the follower move the bigger blocks In increasing rewards they

may give occasional encouragement or pave the way with gold

In fact leader should clarify the path so subordinates know which way to go

remove roadblocks that are stopping the things going there and Increasing the

rewards along the route There are four style of leadership which are supportive

directive participative and achievement-oriented leadership

Supportive leadership

Considering the needs of the follower showing concern for their welfare and

creating a friendly working environment This includes increasing the followers self-

esteem and making the job more interesting This approach is best when the work is

stressful boring or hazardous The leader make work pleasant for the workers by

showing concern for them and by being friendly and approachable It is most

effective in situations in which tasks and relationships are physically or

psychologically challenging Good relations are promoted with the group and

sensitivity to subordinates needs is shown

Directive Leadership

Telling followers what needs to be done and giving appropriate guidance

along the way This includes giving them schedules of specific work to be done at

19

specific times Rewards may also be increased as needed and role ambiguity

decreased (by telling them what they should be doing)

This may be used when the task is unstructured and complex and the follower

is inexperienced This increases the followers sense of security and control and

hence is appropriate to the situation

The leader informs her followers on what is expected of them such as telling

them what to do how to perform a task and scheduling and coordinating work It is

most effective when people are unsure about the task or when there is a lot of

uncertainty within the environment Specific advice is given to the group and ground

rules and structure are established For example clarifying expectations specifying

or assigning certain work tasks to be followed

Participative leadership

Consulting with followers and taking their ideas into account when making

decisions and taking particular actions This approach is best when the followers are

expert and their advice is both needed and they expect to be able to give it The

leaders consult with their followers by consulting with them before making a

decision on how to proceed It is most effective when subordinates are highly trained

and involved in their work Decision making is based on consultation with the group

and information is shared with the group

Achievement-oriented leadership

Setting challenging goals both in work and in self-improvement (and often

together) High standards are demonstrated and expected The leader shows faith in

the capabilities of the follower to succeed This approach is best when the task is

complex

The leader sets challenging goals for his followers expects them to perform

at their highest level and shows confidence in their ability to meet this expectation

It is most effective in professional work environments such as technical or

scientific or in achievement environments such as sales Challenging goals are set

and high performance is encouraged while confidence is shown in the groups ability

The path-goal theory by House(1971) also known as the path-goal theory of

leader effectiveness or the path-goal model is a leadership theory in the field

The original path-goal theory identifies achievement-oriented directive

participative and supportive leader behaviors

20

The directive path-goal clarifying leader behaviour refers to situations where

the leader lets followers know what is expected of them and tells them how to

perform their tasks

24 NEED FOR ACHIEVEMENT THEORY

Need for Achievement (n Ach) is the degree to which someone is motivated

to set and reach goals People with a high n Ach are usually driven to succeed for

internal reasons such as personal satisfaction rather than by external pressures

Personality trait characterized by an enduring and consistent concern with

setting and meeting high standards of achievement This need is influenced by

internal drive for action (intrinsic motivation) and the pressure exerted by the

expectations of others (extrinsic motivation) Measured by thematic appreciation

tests need for achievement motivates an individual to succeed in competition and to

excel in activities important to him or her

These individuals work hard to meet their goals and tend to take on tasks that

are moderately difficult to accomplish If they choose a goal that is too easy the

achievement is not very rewarding and if they chose something that is too difficult

success may not be obtainable Say someone with a high n Ach is just beginning to

set high standards for themselves in fitness They may aim to run a 5k (3-mile) race

but they would shy away from a longer race until they have become a more

experienced runner so they arenrsquot setting themselves up for failure

People high in N-Ach are characterized by a tendency to seek challenges and

a high degree of independence Their most satisfying is the recognition of their

achievements

21

25 DIRECTIVE LEADERSHIP STYLE

The directive leadership style is one of four leadership behaviours identified

by the path-goal theory of leadership Directive leadership is characterized by setting

clear objectives and rules for your subordinates and ensuring that your expectations

and directions are clearly defined and understood by your subordinates Directive

leadership may be advisable when subordinates are unskilled or inexperienced at a

complex task It may backfire if imposed upon highly skilled and experienced

employees who are extremely competent to perform the task

An instructional type of managerial style characterized by a leader who tells

subordinate staff what they are expected to do and how to perform the expected

tasks A directive leadership style might be helpful for a manager within a business

where their subordinate staff members have jobs that are not particularly specialized

and so they need more guidance to avoid uncertainty

Directive leadership is one of five models of leadership described by Bernard

Bass Directive leadership is a style of leading people in a business or project It is

probably the most common form of leadership existing in large businesses today It

is very common in traditional business and traditional cultures This style of

leadership consists of a manager or superior person directing subordinates to

complete or work on a task at hand The manager will tell the employee exactly what

to do and how to do it He or she will have specific standards and will demand that

they be met The manager leads with total authority The military is a good example

of directive leadership However in business it does not always work as well

Directive leadership does not allow an employee to reach their potential nor does it

allow the employee to express their independent thoughts or creativity

Directive leader is a leader who is very strict autocratic makes use of his

power of influence from his position to control reward and force the followers to

comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)

22

26 SUPPORTIVE LEADERSHIP STYLE

Supportive Leadership is one of the leadership styles found in path-goal

theory A supportive leader try to decrease employee stress and frustration in the

workplace This method is effective when your work tasks are dangerous tedious

and stressful but is not really effective if your work tasks are intrinsically motivating

because you dont need to be motivated to do the work

Supportive leadership is a kind of leadership where you listen to your

workers and help them out when they need help Supportive leadership is an opposite

of autocratic leadership and is much more successful in many fields of work But not

in all of course

The leadership style I use to follow is Supportive leadership because

according to me the followers are as important as task The goals can only be achieve

with the help of followers if followers are facing any problem either in their personal

life or under organization roof the affection of that problem can be clearly measured

from their task results Moreover I use self-made theory in my leadership which is

Get addict an achieve according to this a person can achieve anything but the

conditions is that the person must be addicted to it If followers are facing any

grievances they canrsquot be addicted towards achievement Supportive leader in my way

does not only mean handling grievances of followers but I call myself supportive

leader because I plan my tactics towards achieving a goal according to the followers

ability and skills moreover according to their willingness and motivation towards

work Supportive leadership is It leads people It doesnt drive them It involves

them It doesnt coerce them It never loses sight of the most important principle

governing any project involving human beings namely that people are more

important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive

leadership is working along with followers guiding them helping them instead of

working ahead of them Human beings are most important aspect of this type of

leadership According to me this leadership can be done effectively if leaders treat

followers as one who work with him rather work for him Being the basket ball

captain for two consecutive years I applied my leadership style and maintained a

team

23

Supportive leadership is a reference to a particular leadership style for

business As management styles became more complex in the 1970s and 1980s

theories began to grow up Businesses started looking not only at the techniques of

management but at the different types of leaders found in business and what

categories those leaders fell into By the 1990s concepts such as supportive

leadership had become widely accepted Supportive leadership is a naturally organic

and emotionally sensitive style like other styles it is especially useful in certain

circumstances but the company must adopt a culture that encourages such styles for

them to be effective

In supportive leadership the manager is not so interested in giving orders and

managing every detail as in giving employees the tools they need to work

themselves While delegation is a vital part of supportive leadership managers do

not simply assign tasks and then receive the results Instead they work through the

tasks with employees to improve skills and talent until the manager does not need to

worry about a task being done correctly and the employee is fully empowered in a

particular area

27 PARTICIPATIVE LEADERSHIP STYLE

Lewinrsquos study found that participative leadership also known as democratic

leadership is generally the most effective leadership style Democratic leaders offer

guidance to group members but they also participate in the group and allow input

from other group members In Lewinrsquos study children in this group were less

productive than the members of the authoritarian group but their contributions were

of a much higher quality

Participative leadership is a style of leadership that involves all members of a

team in identifying essential goals and developing procedures or strategies to reach

those goals From this perspective this leadership style can be seen as a leadership

style that relies heavily on the leader functioning as a facilitator rather than simply

24

issuing orders or making assignments This type of involved leadership style can be

utilized in business settings volunteer organizations and even in the function of the

home

Participative leaders encourage group members to participate but retain the

final say over the decision-making process Group members feel engaged in the

process and are more motivated and creative

One of the main benefits of participative leadership is that the process allows

for the development of additional leaders who can serve the organization at a later

date Because leaders who favor this style encourage active involvement on the part

of everyone on the team people often are able to express their creativity and

demonstrate abilities and talents that would not be made apparent otherwise The

discovery of these hidden assets help to benefit the work of the current team but also

alerts the organization to people within the team who should be provided with

opportunities to further develop some skill or ability for future use

One potential disadvantage of participate leadership is the time factor This

leadership style does often involve the need for more time before action is taken

This is only natural since the very nature of this leadership style means allowing

input from every member of the team However the extra time necessary for this

process often leads to decisions that ultimately benefit everyone to a greater degree

than faster decisions that are more limited in scope

Participative leadership also expands the range of possibilities for the team

When leadership styles that essentially leave all the direction and decision making in

the hands of one individual it is much more difficult to see a given approach from

several different angles When the leadership style encourages others to be involved

in the decision making process a given course of action can be approached from a

variety of perceptions This can often point out strengths or weaknesses to the

approach that would have gone unobserved and thus unresolved without this type of

participatory brainstorming and decision making

Effective participative leadership allows the talents and skills of all the team

members to be utilized in arriving at decisions and taking courses of action While

the team leader is usually still responsible for making the final decision this sharing

of functions within the team provide the perfect environment for everyone to provide

input that has the potential to make that final decision more well-rounded and

ultimately profitable for the company as a whole

25

28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE

Management which sets challenging goals assists in training emphasizes

improvement and expects the highest levels of performance

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

Achievement-oriented leaders always learn They always take risk They

never gamble (There is a difference) They always teach and mentor others They

understand that failure to adapt and change means death and destruction on a

competitive battlefield Either products are always changing or consumers are

changing so businesses must adapt or dieAchievement -oriented leaders put the

right people on the bus and go to great lengths to keep them there They never

change the deal with their employees (except to make it sweeter) They share

success They set stretch goals and achieve them It is fascinating to watch those

leaders work with their teams They are unstoppable

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

26

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION

There are a number of different styles of leadership and management that are

based on different theories The individuals style will be use based on a combination

of their beliefs values and preferences as well as the organizational culture and

norms which will encourage some styles and discourage others

Idealized influence describes managers who are exemplary role models for

associates Managers with idealized influence can be trusted and respected by

associates to make good decisions for the organization Intellectual Stimulation

describes managers who encourage innovation and creativity through challenging the

normal beliefs or views of a group Managers with intellectual stimulation promote

critical thinking and problem solving to make improvement of organization

performance

Inspirational motivation describes managers who motivate associates to

commit to the vision of the organization Managers with inspirational motivation

encourage team spirit to reach goals of increased revenue and market growth for the

organization Individual consideration describes managers who act as coaches and

advisors to the associates Managers with individual consideration encourage

associates to reach goals that help both the associates and the organization

27

CHAPTER 3

METHODOLOGY

31 RESEARCH DESIGN

A research design encompasses the methodology and procedures employed to

conduct scientific research The design of a study defines the study type (descriptive

correlational semi-experimental experimental review meta-analytic) and sub-type

(eg descriptive-longitudinal case study) research question hypotheses

independent and dependent variables experimental design and if applicable data

collection methods and a statistical analysis plan

The research design is also the framework for conducting the marketing

research project that clarified the necessary procedure in order to obtain the

information needed to solve all the marketing problem

In order to collect as much data as possible a combination of descriptive and

analytical research designs based on result from the questionnaire observation and

interview were used by the researcher to analyses the influence of leader on

competitive market concept of motivation in organization and the ways that human

performances on a job can be link with ability and motivation in Apple Inc

The method has been used is to distribute the questionnaire throughout the

staff in order to collect a better result The reason for choosing this method is

28

because this is the most effectives way to study the relationship between leadership

style and motivational level The raw data was analyze according to the research

objectives

32 POPULATION AND SAMPLING TECHNIQUE

The population of this study are all the staff from Apple Inc The population

chosen consider those who have had experiences working in such a high

technological company like Apple Inc The Sampling technique used in this research

was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the

south of Ireland

Figure 31 Required Sample Size

29

CHAPTER 4

RESEARCH FINDING

A questionnaire is a means of eliciting the feelings beliefs experiences

perceptions or attitudes of some sample of individuals As a data collecting

instrument it could be structured or unstructured

The questionnaire is most frequently a very concise preplanned set of

questions designed to yield specific information to meet a particular need for

research information about a pertinent topic The research information is attained

from respondents normally from a related interest area The dictionary definition

gives a clearer definition A questionnaire is a written or printed form used in

gathering information on some subject or subjects consisting of a list of questions to

be submitted to one or more persons

The method of questionnaire have some advantages of in Economy - Expense

and time involved in training interviewers and sending them to interview are reduced

by using questionnaires Uniformity of questions - Each respondent receives the

same set of questions phrased in exactly the same way Questionnaires may

therefore yield data more comparable than information obtained through an

interview Standardization - If the questions are highly structured and the conditions

under which they are answered are controlled then the questionnaire could become

standardized The disadvantages of questionnaire are respondentrsquos motivation is

difficult to assess affecting the validity of response

30

41 RESPONSE RATE

The laminated random sampling technique was used and a total of 100

samples size were selected out of 100 populations 100 questionnaires were received

that is representing 90 of response rate The sample size was reasonable and

beyond the target that we set early and exceed our expectation This is to allow

further analysis that was surpass the demand

42 DESCRIPTIVE DEMOGRAPHIC PROFILE

The demographic profile is in Table 41 The distribution of respondents

includes 65 male and 35 female The age of respondents was from below 30

years 35 45 between 30 to 40 years 20 between 40 to 50 years While for

years of experience 30 out of the 50 respondents that we carried out for

questionnaire have less than 5 years of experience 30 between 6 to 10 years 28

between 11 to 15 years and 12 have more than 16 years of experience

For the level of education 45 stand for those who have SPMMCEOthers 30 of

the respondents have STPMHSEDIPLOMA 18 of the respondents have degree

and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of

them are single 38 of the respondents are married and only 20 of them are

widowed

Demographic

Items

Frequency Percentage ()

Gender

Male 65 65

Female 35 35

31

Age

lt30 35 35

31-40 45 45

41-50 20 20

Length of Service

lt5 30 30

6-10 30 30

10-15 28 28

gt16 12 12

Education

SPMMCE 45 45

STPMHSE

DIPLOMA

30 30

Degree 18 18

Masterrsquos Degree 7 7

Status

Single 42 42

Married 38 38

Widowed 20 20

Table 41 Demographic Profile

43 DESCRIPTIVE ANALYSIS

32

Design of minimum maximum mean and standard deviation of each item

can be refer rend to the table 42 below Based on the table it reveals that the

minimum value for the directive leadership style is 1 and maximum is 5 In term of

mean and standard deviation of the directive leadership style are 257 413 1144

and 1336 respectively

For supportive leadership style the minimum mean will be 334 and the

highest are 444 For standard deviation is 0991 and 1386 respectively

For minimum value for participative leadership style will be 1 and the

maximum is 5 in addition to that the mean and standard deviation of the variable is

between 367 to 444 and 367 and 1040 and 1264 respectively

The achievement oriented leadership style the mean and standard deviation

of the variable is between 349 to 413 and 1021 to 1165

For motivation achievement based on individual perception the minimum

values of variable range from 1 to 2 and the maximum variable is 5 Mean and

standard deviation of the variable is between 253 to 459 and 0906 to 1335

Variableconstruct Mean Std Deviation

Directive 358 1145

1 He has the final word in the office

matters

373 1336

2 He emphasizes that all rules and

regulations

257 1144

3 He give clear explanations of what is

expected of other

365 1224

4 He give subordinates explicit

instructions for how to do their work

413 1246

5 He show interest in subordinatesrsquo

personal concerns

382 1306

Supportive 383 1190

1 He often mingle with the staff 373 1386

2 He often spent time as necessary to 444 0991

33

hear complaint from staff

3 Providing guidance without pressure

is the

key to being a good leader

362 1259

4 As a rule leaders should allow

subordinates

to appraise their own work

334 1072

5 Leaders should give subordinates

complete

freedom to solve problems on their own

401 1240

Participative 408 1110

1 He is very responsive and easy to be

invited to discuss

367 1264

2 He easily understood 413 1105

3 When things go wrong and he need to

create a strategy to keep a project or process

running on schedule he call a meeting to get his

employees advice

433 1046

4 To get information out He send it by

email memos or voice mail very rarely is a

meeting called His employees are then

expected to act upon the information

384 1040

5 He want to create an environment

where the employees take ownership of the

project I allow them to participate in the

decision making process

444 1096

Achievement Oriented 387 1103

1 He determines the duties of staff 391 1113

2 He describes the conditions and tasks

and clearly what is expected

349 1021

3 He explain the level of performance 382 1165

34

that is expected of subordinates

4 He give vague explanations of what is

expected of subordinates on the job

413 1107

5 He consistently set challenging goals

for subordinates to attain

401 1110

Motivation Level 345 1178

1 1 I feel annoyed when thinking about

the things I would like to do new work

459 0906

2 I am ambitious in my career 288 1233

3 I am energized when

people count on me for ideas

439 0947

4 When involved in group projects my

team membersrsquo problems are my problems

301 1211

5 I find pleasure in recognizing and

celebrating the accomplishments of others

290 1125

6 As a practice I ask people

challenging questions when we are working on

projects together

301 1211

7 I take delight in complimenting

people I work with when progress is made

411 1190

8 I find it easy to be the cheerleader for

others when times are good and when times are

bad

382 1179

9 Team accomplishment is more

important to me than my own personal

accomplishments

321 1327

10 When involved in group projects I

am inclined to let my ideas be known

253 1335

Table 42 leadership style

35

44 RELIABILITY ANALYSIS

According to Hinton (2004) recommended four cut-off points for steadiness

which includes outstanding reliability (090 and above) high reliability (070 ndash 090)

moderate reliability (050 ndash 070) and low reliability (050 and below)

000 050 Low Reliability

050 070 Moderate Reliability

070 090 High Reliability

090 100 Outstanding

Reliability

Table 43 Reliability Analysis

Based on table 43 there are five constructs directive supportive

participative achievement-oriented and motivation level shown Cronbachrsquos Alpha

values of 0865 0914 0970 0974 and 0883 respectively None of constructs

confirm low reliability The high Cronbachrsquos Alpa values for all establish contain

that they are inwardly uniform That means all element of each establishes are

measuring the identical content creation In the nutshell the higher the Cronbachrsquos

Alpha value of a construct the higher the reliability is of measuring the same

construct

Const

ructs

Sample

Size(n)

No

of Items

Cronbachrsquos

Alpha (a)

Type

Direc 100 5 0865 High Reliability

36

tive

Supp

ortive

100 5 0914 Outstanding

Reliability

Partic

ipative

100 5 0970 Outstanding

Reliability

Achi

evement

100 5 0974 Outstanding

Reliability

Level

of Staff

Motivation

100 10 0883 Outstanding

Reliability

Table 44 Reliability Test

45 CORRELATION MATRIX

Correlation analysis was used to conclude and decide relationships between

two variables measured Toward this end Pearson correlation test was used to

diagnose whether leadership styles and motivation level are relevant to each other

Table 44 presents the correlation matrix results

Table 44 shows the relation of independent variables with motivation level

For finding the relation significant level plt 005 and plt 001were chosen

The value of correlation coefficient r for directive leadership style is 0356

with plt 005 which show a moderate relationship with the level of staff motivation

It is found that the value of correlation coefficient r for supportive leadership

style is 0369 with plt 001 show a strong relationship with the level of staff

motivation

Participative leadership style carry correlation coefficient value r of 035 2

with plt 005 which show a moderate relationship with the level of staff motivation

For achievement oriented leadership style the coefficient valuer is 0430

with plt 001 which show a strong relationship with the level of staff motivation

37

Correlation is significant at the 001 level (1-tailed)

Correlation is significant at the 005 level (1-tailed)

Constructs Directive Supportive Participative Achievement Motivation

() () () ()

Directive 1 0691 0717 0799 0356

0000 0000 0000 0012

() () ()

Supportive 1 0877 0676 0369

0000 0000 0009

() ()

Participative 1 0736 0352

0000 0012

()

Achievemen

t

1 0430

0022

Motivation 1

Table 45 Correlation between leadership styles and the level of staff

motivation

46 REGRESSION ANALYSIS

In this study multiple regression analysis was applied Each variable from

factor scores were used in the analysis Table 45 shows the results of multiple

regression analysis of the research The findings showed that leadership styles were

not significant and negatively correlate with level of motivation of staff The R2 =

38

0184 indicates that 1840 of the variance in variable level of motivation of the

staff (dependent variable) can be explained by leadership styles

Beta coefficient the achievement oriented has the highest B β =0225

followed by supportive leadership style β = 0111 directive β =0024 and the lowest

is participative leadership style is β = - 0003That means one unit increase in

directive leadership style will lead to 0024 increase in the level of motivation for

supportive leadership style one unit increase will lead to 00111 increase in the level

of motivation one unit increase in participative will lead to -0003 change in the

level of motivation of staff and one unit increase in achievement oriented will lead

to 0225 increase to the level of motivation of staff The findings explain that the

components of the leadership styles do not explain the level of motivation of the

staff

Instruction

R2=0184

Adjusted R2=0103 F= 2499 p lt 005

Dependent Variable Level of staff Motivation

Unstandardised

Coefficients

Standardise

d

Coefficient

Model B Std Error Beta t Sig

(Constant) 2268 0446 5430 0000

Total Score Directive 0024 0186 0031 0144 0984

Total Score Supportive 0101 0177 0161 0691 0585

Total Score Participative -0003 0191 -0055 -0020 1082

Total Score Achievement 0225 0170 0312 1456 0210

39

Table 46 Multiple Regression Analysis (n=50)

40

Chapter 5

CONCLUSION AND RECOMMENDATION

51 INTRODUCTION

This chapter target to discuss the outcome shown in the previous chapters by

setting against them with those finding principles and earlier investigation in the

common field Moreover the investigationrsquos confines and recommendations for the

future research and practice are shown in this chapter

52 DISCUSSION OF FINDING

The objectives of this investigation were to determine the relationship

between leadership style and motivation level It is a study of Apple Incorporation

The outcome of this investigation gives that the leadership styles are supported to the

level of staff motivation The independents variables had correlation with the level of

the staff motivation that is illustrated in Table 42 in the preceding chapter

Based on the analysis of the research (Sample the leadership styles of the

manager of the Apple Incorporation) is significant with the leadership style which

has been practiced by Chief Executive Officer of Apple Incorporation in the District

41

of Johor Bahru Johor James Liow 1992) Analysis from the research found that the

most dominant leadership is achievement oriented followed by supportive directive

participative and achievement oriented

In discussing the results the researchers prefer to discuss each hypothesis

separately in order to get an accurate and complete perceptive of the relationship

between leadership style and motivation level

The results revealed that the respondents perceived the all four leadership

styles of the manager have relation with their level of motivation towards their jobs

Furthermore the results revealed that there is significant relationship between

leadership style and motivation level

What is remarkable here is that this findings correlates strongly with the

arguments that say that relationship between leadership style and motivation level

can be both influential and no influential with staffrsquos motivation and his or her

leadership styles depends on his or her choice of the style that suits the situation or

the company

For example the researchers of University Malaya claimed that the

leadership styles of leader had relationship with staffrsquos motivation but depending on

their jobs according to the job description and the organizational chart that informs

employees what when and how tasks should be done

53 LIMITATION OF STUDY

One of the limitations in research includes lack of adequate information on a

particular subject Research equipments are very hard or expensive to acquire leading

to formulation mere assumptions Another hindrance is poor or inaccessibility to the

region of study

Some of the limitations of doing a research include access of information

availability of enough resources and time management The availability of experts in

42

editing and guidance may also be minimal where support from friends or

organisation may not be enough

The limitations of the study are those characteristics of design or

methodology that impacted or influenced the application or interpretation of the

results of your study They are the constraints on generalizability and utility of

findings that are the result of the ways in which you chose to design the study andor

the method used to establish internal and external validity

Another limitation related to building the evidence about ldquosurvival of

consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin

spiritrdquo Not knowing all of your extended family members limits your ability to

verify statements communicated by the Medium When information related to a

discarnate is not verified this result could be related to the sitterrsquos limitations but it

may also be related to the Medium These challenges however highlight the

limitations of spirit communication and in general further highlights the complexity

of studying the ldquoA study of Apple Incorporationrdquo

Limitations in research methods vary depending on the type of method used

and how it was conducted They include language barriers you might want to do a

research on something that is in a language which you do not understand and the

production of a translator is not available You might also be short of the research

materials and others are not immediately available among others

Limitations are influences that the researcher cannot control They are the

shortcomings conditions or influences that cannot be controlled by the researcher

that place restrictions on your methodology and conclusions Any limitations that

might influence the results should be mentioned

54 SUGGESTIONS FOR FUTURE RESEARCH

From this research the researcher recommends a several means that could be

taken to improve staffrsquos motivation by concentrating on leadership styles

43

According to Marketing minds (2012) Apple Inc uses the Apple brand to

compete across several highly competitive markets including the personal computer

industry with its Macintosh line of computerslaptops and related software the

consumer electronics industry with products such as the iPod digital music

distribution through iTunes Music Store the smart phone market with the Apple

iPhone magazine book games and applications publishing via the AppsStore for

iPhone and the iPad tablet computing device and movie and TV content distribution

with Apple TV The company is also establishing a very strong marketing presence

relative to the rival (Google) in the advertising market via its business Apps and iAd

network Steve Jobs the co-Founder of Apple described the company as being a

mobile devices company largest in the world as their revenues are bigger than

Nokia Samsung or Sonys mobile devices business

The story started two months ago when Google released its first smart phone

This new smart phone made by a Taiwanese company called HTC and the phone

called Nexus One After three weeks Apple Company said is going to sue the

manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC

The company which has been releasing iPhone since 2007 believes that HTC

illegally used 20 patents of Apple These patents are related to user interface

architecture and hardware of iPhone Apple Company filed a lawsuit in US District

Court in Delaware and an objection presented to the International Trade Commission

in USA too

In response to these accusations made by Apple Company against HTC

company The HTC denied Applersquos allegations and declared to fight the suit In other

response HTC said it has been making phones for a far longer time than Apple

including a touch screen device called the XDA that predates the iPhone by about 5

years

Implications

The implications here appear to be that HTCrsquos technological primary somehow goes

against Applersquos claims that the company violated 20 of its patents And while itrsquos

certainly possible that that might be the case itrsquos hard to accept that argument

without a list of patents to back it up

Patents

44

Here some of the patents that Apple Company accusing HTC Company used them

for its new Nexus phone manufactured for Google They are Multi-touch Screen

Multifinger gestures device integration and multitasking accelerometer patents

What is Android Android is a software installed in the mobile devices that includes

an operating system middleware and key applications The Android SDK provides

the tools and APIs necessary to begin developing applications on the Android

platform using the Java programming language

Terminology

Today in the market consumer have a lot of options for every product

whether it be an IT product or Home PCs or consumer durables or a FMCG product

This study may be helpful for company to know about the factors affecting the

consumer behavior and patterns of the consumer It may also be helpful to know the

specific requirement of customer so that the customer can be easily satisfied

Moreover this study helps to know the buying habits and patterns of customer The

study will help the company to understand the relationship that a consumer have with

their Apple product It will help to ascertain the reason which makes the undisputed

leader in almost every segment in which they operate

All Apple Professional Development facilitators are educators themselves

That gives them a unique view they know whatrsquos important in the classroom so they

can ensure that you learn about your Apple products and how they can best serve you

and your students We have created workshops in the following categories

These curriculum-focused workshops help teachers apply their skills with

Apple products to specific areas and disciplines to produce effective personal

learning for their students

Focused on technology skills these foundational workshops help teachers

become confident and comfortable integrating Apple products into their teaching

strategies

These workshops for school leaders and Education decision-makers focus on

issues important to success such as visioning and planning

Our research investigated the role of social norms in an extended theory of

planned behavior (TPB) in the explanation of prostatecolorectal cancer screening

(CS) intention and the prediction of CS uptake among men

45

Apple is well known for giving its customers things that they need but didnt

know they needed until the product shipped In that spirit Apple is in a unique

position to make further gains with that philosophy especially as other companies

pull back reduce RampD or get out of some markets completely

I written before about how Apples financial position gives it a unique

competitive advantage over the competition That discussion pointed to how Apple

can pay cash for components get to the front of supplier delivery schedules then

through volume drive prices down putting extreme price pressure on the

competition while they develop the next generation with RampD dollars

Even as Apple does this they are mindful of their brand Selling cheap

products doesnt sit well with Apple and they definitely dont want to undercut or

cannibalize other product lines

So if one asks the question about what Apple can deliver in a time when

customers are watching every penny its silly to envision a cheaper stripped down

version of a product thats already doing well Instead as Apple ponders how to

deliver new products to cost conscious customers the company tends to think about

holes in the market that can be exploited with their technology -- but which dont

undercut current products

There are other considerations as well For example the iPod touch doesnt

have a camera or an FM radio Other than the CPU it doesnt radiate and can

therefore be used in corporate or government environments that would otherwise

forbid a device that could be a security concern Our fantasies often neglect to

consider such things Because people expect to use their iPhone anywhere that

device has a different set of design constraints

Availability of multi-modal logistics services has been introduced and

occupational safety and health management system elaborated The DTPB can

provide a useful framework for evaluating interventions to increase logisticians

motivations to safety performance The overriding aim of this study was to design

and pilot test a questionnaire for subsequent use in a large-scale survey This study

describes the early stages of a research questionnaire development and a pilot study

The main results of this pilot study that the questionnaire proved to be reliable and

the analysis although preliminary provided strong support for the predictive power

of the DTPB The evaluation led to minor changes in the questionnaire Currently

46

the relevant literature surrounding the DTPB reveals a lack of research that utilizes

empirically validated theories in the field of logistics safety There is therefore a need

to consider more practical issues that emerge when applying the theory As is often

the case with the DTPB questionnaire the participants thought the questionnaire was

rather long This is important given that lengthy questionnaires can impact on data

quality through reduced completion rates due to factors such as lowered participant

motivation The length of the questionnaire could be accommodated thereby

encouraging participation Another comment levied at the DTPB questionnaire is that

it appears rather repetitive Indeed responses received in the present context included

wersquove answered that already Alternatively it may be better to group the outcomes

and behavioural belief statements and address the issue of similarity

Although the key purpose of this study was to develop and pilot a

questionnaire and not to generalize its findings it is of interest to note that the

occupational doctors advice has significant relationship to safety performance One

possible reason is that occupational safety and health information is not easily

available thereby increasing the reliance of the workers on the occupational doctors

advice This finding together with the significant influence of peer culture within the

DTPB framework would seem to strengthen the view that increasing exposure of

logisticians to occupational safety and health may encourage more positive

subjective norms and implies that contact with occupational doctors may encourage

the logisticians to work safely

Deeper interpretation suggests that peers causal attributions regarding safety

performance in their workplace may exert a comparatively strong influence over

logisticians991257 safety It also adds weight to the suggestion that occupational safety

and health training should form part of the logistics company991257s annual training plan

and as such supports the view that occupational safety and health intervention

programmes are required

He findings from questionnaire pilot test seem to corroborate previous

research by suggesting that subjective norms is a key issue to be addressed in any

occupational safety and programme as is the case of the logistics sector The result is

in line with the results reported by Hamilton and White Paris and Van den Broucke

and Fogarty and Shaw who found subjective norms to be important in affecting

adoption of a system As such it would seem that efforts should be made to enhance

knowledge and in particular to highlight the benefits of safety performance for both

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

REFERENCES

Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 13: Thesis Leadership of Apple

3

they are certain will fail Our research showed that the primary cause of these failures

is silence People see lots of problems in their initiatives but they work in

organizations where its not OK to speak up about them Our study found that this

pattern of problem behavior is a root cause of more than 85 of project failures

Given that few leaders can even define leadership its no surprise that their

performance is mediocre at best We recently studied the successes and failures of

more than 1000 leaders from 50 global companies to influence strategically critical

behavior change in their companies We were stunned to discover that fewer than 1

in 20 had any evidence of success in spite of their belief that change was crucial As

we combed through the data some key insights emerged that help us understand why

so few leaders either grasp or exert influence well

Leaders confuse talking with influencing Many leaders think influence

consists of little more than talking people into doing things Its no wonder most

influence efforts start with PowerPoint presentations But profound persistent and

overwhelming problems demand more than verbal persuasion Anyone whos ever

tried to talk a smoker into quitting knows theres a lot more to behavior change than

words

Leaders make the same mistake when they publish platitudes in the form of

Mission and Values statements give a few speeches on why these values are crucial

and then assume their job is done

Leaders believe in silver bullets When leaders actually attempt to influence

new behavior its common for them to look for quick fixesmdashto fall into the trap of

thinking that deeply ingrained bad habits can be changed with a single technique

The failure mode is to rely on any single approach

Some host star-studded retreats Others hand out inspiring posters and color-

changing mugs and think people will line up for change Still others believe its all

about incentives and so they tinker with the performance-management system or tie

new behaviors to executive bonuses The research shows that when leaders rely on

just one simple source of influence to drive change they almost always fail

In the future Ill use this column to share what weve learned from leaders

who dont suffer in ignorance about influence Over the past 20 years my colleagues

and I have sought out and studied a different kind of leader Weve tried to find those

who had remarkable abilities to influence changemdashrapidly profoundly and

sustainably

4

Weve studied up close the methods used by one remarkable influencer who

mdashwith no formal authoritymdashhas changed behavior in thousands of US hospitals

Weve looked first hand at one influencer who has saved 5 million lives from AIDS

mdashsimply by influencing behavior change in a country of 60 million people We

worked with a corporate chief who within 12 months influenced deeply entrenched

habits in employees with an average of 26 years tenure

What weve learned is that when you know what youre doing change can

happen relatively quickly And it all starts with gaining greater clarity about what

leadership really means then finding a way of thinking about the fundamental

principles of influence

Leaders lack a theory of influence Very few leaders can even answer the

question How do you change the behavior of a large group of people And yet

this is what theyre ultimately paid to do It isnt just about making a decision its

about getting people aligned to execute the decision And this means influence

Imagine discovering just as the anesthesia is taking effect that your heart surgeonmdash

the one hovering over your chest with a scalpelmdashis working off a gut hunch about

how to conduct a bypass Unless leaders become articulate about a repeatable and

effective way of influencing profound rapid and sustainable behavior changemdash

theyll continue to rack up predictably high failure rates at leading change

Leaders act as if its not their job to address entrenched habits Most leaders put a

great deal of time into crafting strategy selecting winning products and engaging

with analysts shareholders and major customers But few realize the success or

failure of their grand schemes lies in influencing the behavior of the hundreds or

thousands of people who will have to execute the big ideasmdashtheir employees

By contrast the most influential leadersmdashthe 5 who succeed consistently at

influencing profound and essential behavior changemdashspend as much as half of their

time thinking about and actively influencing the behaviors they know will lead to top

performance The 95 who dither and fail tend to delegate what they dismiss as

change management to others most often leaders in human resourcesmdashwho often

lack the credibility to influence real change The average leader spends little if any

of his or her time on active efforts to create behavior change Consequently nothing

changes

Performance is a function of the three factors acting together Ability has to

do with whether a person can do a task Motivation is a measure of whether a person

5

wants to do it Opportunity is about accessibility a person canrsquot do a task if she is not

given a chance or if she is denied access to necessary resources or amenities

This framework ndash looking at human performance as being influenced by

multiple factors ndash reflects the difficult and variable nature of our work today All of

these factors must be supported by the work environment in order for peoplersquos best

work to occur So how can the workplace help

According to Judith Heerwagen a former scientist with the Pacific Northwest

National Laboratory who is now a program expert with the General Services

Administration productivity and the workplace are related in these ways

In this section we discuss what motivation is and why it is important and

how motivation affects behaviour human relations and performance Motivation is

defined as ldquothe intention of achieving a goal leading to goal directed behaviour

When we refer to someone as being motivated we mean that the person is trying

hard to accomplish a certain task Motivation is clearly important for someone to

perform well However motivation alone is not sufficient

Ability is having the skills and knowledge required to perform the job is also

important and is sometimes the key determinant of effectiveness Finally

environmental factors having the resources information and support one needs to

perform well are also critical to determine performance

ldquoA building can affect opportunity by providing equitable access to

conditions that reduce health and safety risks equitable access to amenities and

compensatory design options where inequities exist and are difficult to eliminate

entirelyrdquo

ldquoA building can positively affect ability by providing comfortable ambient

conditions by enabling individual control and adjustment of conditions and by

reducing health and safety risks Negative impacts on ability to do work are

associated with conditions that are uncomfortable distracting hazardous or noxious

ldquoA building can positively affect motivation by providing conditions that

promote positive affective functioning psychological engagement and personal

control Moods create the lsquoaffective contextrsquo for thought processes and behaviors and

are directly tied to motivation

Motivation is the internal process leading to behavior to satisfy needs

6

Have you ever wondered why people do the things they do The primary

reason people do what they do is to meet their needs or wants The process people go

through to meet their needs is

Need rarrMotive rarrBehaviour rarrSatisfaction or Dissatisfaction

What makes employees willing to ldquogo the extra milerdquo to provide excellent

service market a companyrsquos products effectively or achieve the goals set for them

Answering questions like this is of utmost importance to understand and manage the

work behaviour of our peers subordinates and even supervisors As with many

questions involving human beings the answers are anything but simple Instead

there are several theories explaining the concept of motivation

Performance = motivation x ability x environment

According to this equation motivation ability and environment are the major

influences over employee performance Performance is a function of motivation

ability and the environment in which you work Zappos seems to be creating an

environment that encourages motivation and builds inclusiveness The company

delivers above and beyond basic workplace needs and addresses the self-

actualization needs that most individuals desire from their work experience CEO

Tony Hsieh believes that the secret to customer loyalty is to make a corporate culture

of caring a priority This is reflected in the companyrsquos 10 core values and its

emphasis on building a team and a family During the interview process applicants

are asked questions relating to the companyrsquos values such as gauging their own

weirdness open-mindedness and sense of family Although the offer to be paid to

quit during the training process has increased from its original number of $400 only

1 of trainees take the offer Work is structured differently at Zappos as well For

example there is no limit to the time customer service representatives spend on a

phone call and they are encouraged to make personal connections with the

individuals on the other rather than try to get rid of them

Although Zappos pays its employees well and offers attractive benefits such

as employees receiving full health-care coverage and a compressed workweek the

desire to work at Zappos seems to go beyond that As Hsieh would say happiness is

the driving force behind almost any action an individual takes Whether your goals

are for achievement affiliation or simply to find an enjoyable environment in which

to work Zappos strives to address these needs

7

Although Zappos has over 1300 employees the company has been able to

maintain a relatively flat organizational structure and prides itself on its extreme

transparency In an exceptionally detailed and lengthy letter to employees Hsieh

spelled out what the new partnership with Amazon would mean for the company

what would change and more important what would remain the same As a result of

this type of company structure individuals have more freedom which can lead to

greater satisfaction

The topic of motivation plays a central role in the field of management as it

is one of the most popular management topics Motivation derives from the Latin

word for movement and it has been widely acknowledged as a critical determinant

of our behavior Motivation affects how and to what extent we utilize our skills and

abilities Unmotivated employees are less willing to be cooperative and supportive

and they may decrease work effort time on the job productivity and performance

Thus we need to motivate employees to boost productivity Jeff Taylor founder of

Monstercom said that to be successful you have to be able to motivate others To

this end researchers are studying the factors that energize direct and sustain work-

related behavior and you will learn about their motivation theories in this chapter

Despite their difficulties because they canrsquot simply buy motivation

organizations are designing incentive systems to motivate employees Self-

motivation is one of the most important skills companies look for when hiring Thus

your ability to motivate yourself and others is critical to your career success and the

goal of this chapter is to increase your ability to do so

Based on the expiratory study done by most of the staff they consented with

the statement that the level of motivation is equivalent with the leadership styles of

the mangers

Be a yardstick of quality Some people arent used to an environment where

excellence is expected by Steve Jobs

8

12 PROBLEM STATEMENT

Motivation is defined as the process that initiates guides and maintains goal-oriented

behaviors Motivation is what causes us to act whether it is getting a glass of water

to reduce thirst or reading a book to gain knowledge The act or process of giving

someone a reason for doing something and it is also called as the act or process of

motivating someone Motivation is a desire or willingness to do something

enthusiasm It is a force or influence that causes someone to do something There are

three major components to motivation activation persistence and intensity

All levels of management perform these functions but the amount of time a manager

spends on each function depends on the level of management and the needs of the

organization Managers just dont go out and haphazardly perform their

responsibilities Good managers discover how to master five basic functions

planning organizing staffing leading and controlling

A manager needs to be a good leader While a manager organizes and plans the good

leader must also inspire employees with a vision for the organization A manager

needs to be an effective communicator and liaison between employees customers

and other managers of the organization A manager needs to be an effective

negotiator When organizations are developing or undergoing change the manager is

often required to negotiate with competitors contractors suppliers and employees

A manager must act as a figurehead that reinforces the mission and vision of an

organization to employees customers and other stakeholders

Leadership has a direct cause and effect relationship upon organizations and their

success Leaders determine values culture change tolerance and employee

motivation They shape institutional strategies including their execution and

effectiveness Leaders can appear at any level of an institution and are not exclusive

to management Successful leaders do however have one thing in common They

influence those around them in order to reap maximum benefit from the

organizationrsquos resources including its most vital and expensive its people Libraries

9

require leadership just like business government and non-profit organizations

Whether a public special or academic library that libraryrsquos leaders directly affect

everything from patron experience to successfully executing stated missions

including resource allocation services offered and collection development strategies

In fact the influence of leaders and their effectiveness in moving people to a shared

vision can directly shape the libraryrsquos people its materials how patrons use or

interact with them and whether or not that experience is beneficial With leadership

potentially playing such a vital role in the success of information centers and patron

experiences it is useful to consider the different types of leaders and their potential

impact on libraries as organizations

Current leadership theories describe leaders based upon traits or how influence and

power are used to achieve objectives When using trait-based descriptions leaders

may be classified as autocratic democratic bureaucratic or charismatic If viewing

leadership from the perspective of the exchange of power and its utilization to secure

outcomes leaders are situational transactional or transformational Understanding

these different tropes can provide a vocabulary for discussion that can lead to

meaningful desired results It bears noting that not all leaders are created equal and

leadership quality may vary enormously across industries or simply within an

organization In addition identifying an individual leaderrsquos style is central to

evaluating leadership quality and effectiveness especially as it relates to

organizational goals Below is a brief examination of each common leadership style

listed above and their potential impact on a group as well as their relative usefulness

Leadership style impacts the organization by affecting employee morale

productivity decision-making speed and metrics Successful leaders carefully

analyze problems assess the skill level of subordinates consider alternatives and

make an informed choice By choosing the most appropriate leadership style for the

situation an effective leader provides a lasting impact Leaders establish a clear

distinction between subordinates and superiors

When leaders use a coaching style instead subordinates feel safer and encouraged to

focus on their own development which ultimately helps the company for the long

term by increasing employee morale retention and satisfaction A leader engages

10

with employees to figure out the best way to accomplish the companyrsquos strategic

goals This includes decreased errors minimized waste and increased customer

satisfaction Participative leaders run team-building exercises to promote cultural

awareness and diversity which can improve productivity by allowing the team to

recognize each otherrsquos strengths and value

13 SIGNIFICANT OF THE STUDY

There are a number of different styles of leadership and management that are

based on different theories The individuals style will be use based on a combination

of their beliefs values and preferences as well as the organizational culture and

norms which will encourage some styles and discourage others

Different motivational theories can directly impact an employeersquos

contribution to the overall success of an organization Additionally motivational

theories can influence the behaviors and leadership methods within an organization

The result of employee motivation combined with leadership theories will influence

employee satisfaction This article will review factors that are directly attributed to

employee satisfaction

According to Watkiss (2004) motivation is the way to drive person into

doing something Much of the driven are the thought of a potential reward or a

consequence of not doing something Motivation is the forces the people do

something this is a result of the individual needs being satisfied (or met) so that

individual has the inspiration to complete the task Motivation refersto the initiation

direction intensity and persistence of human behaviour Based on the definition of

Watkiss (2004) it can be concluded that the motivation is the idea and initiative to

encourage and drive the individual to do something or to performance better jobs

Ormrod (2003) stated that the main reason of existence for organizations is not

merely to survive but also to gain profit and the companies enable to competitive

11

weather in locally or globally In order to achieve these missions companies have to

satisfy the employees who are considered asa cornerstone in many companies Thus

the employees would have a high morale self-esteem and also feel comfortable

toward the place where they work in However it is hard to argue that a motivated

workplace means that the organizations would get high performance or maybe

would increase revenue However managers is necessary to take actions in order to

satisfy employees and thereby it is suppose to increase the employeersquos motivation

After increasing motivations the employees will work harder and feel that they are

responsible to achieve all targets and goals that ordered by supervisors In other

words mean that employees would be fell that the organization as belong to them

For an instance motivation in the education process can have many effects on

how students learn and their behaviour to the course matter (Ormrod 2003) It can

direct behaviour toward particular goals and lead to increased effort and energy

It also can help the organization involved in determining the level of it It is

to help the managers to find his or hers leadership styles and increases the leadership

qualities Leadership is a fundamental aspect of the human condition Leadership

today is more difficult and more necessary than before The health and growth of any

organization rises and falls on leadership Studying leadership will make us better

followers Leadership skills can be learned in a systematic and thorough way

14 BACKGROUND OF THE APPLE INC

Apple started in 1976 as a computer company In the last decade however

Apple has expanded into a very intricate company that specializes in much more than

just computers In 2001 Apple broke the barrier with the iPod eventually becoming

the dominant market leader in music players As well Apple joined the phone

industry in 2007 with the iPhone which has also been widely successful

12

Apple is a consumer goods company and therefore evaluating its value

requires understanding its products and consumers This can be very difficult

because Apple competes with many different companies throughout the different

industries it takes part in

Apple has established a unique reputation in the consumer electronics

industry One of the most unique things about Apple is that it has a very strong

customer base This is extremely important in understanding Apple

Apple is probably the most well-known company when it comes to the

making of technology that is cutting edge and something that everyone wants to have

in their possession Apple Computer first came to be a company in 1976 when Steve

Jobs and Steve Wozniak when they released the Apple I and was located in

Cupertino California These two young men dropped out of college and were often

viewed as outcasts in most of the places that they were at including schools which

could have been the reason that they dropped out of college As most people have

heard Apple really started in the basement or garage depending on who the person

talks to rather than at some expensive business location Which is perhaps the reason

so many people were first intrigued by the brand and could be the reason that the

computers were such a success they were created by guys that knew what they

wanted and passed this on to the rest of the world And what they wanted was

something that other people wanted as well

The first order that the two built is somewhat of an amazing feat that was the

beginning of the company After being introduced to one another they made a

working model of their computer and took it to a nearby computer store in order to

try to make it onto the market The owners of the store ordered fifty of the machine

that was to be fully assembled and ready to go which seemed to be an impossible

feat However they did succeed as they bartered and promised many IOUs to

companies to get the parts that they would need since they had no money to buy

these on their own They finished all fifty machines in thirty days and took them to

the store to sell which they received around five hundred dollars a piece for these

machines They were a hit with those that came to the store

Now Apple is a brand that most people automatically know all over the

world They are known for their innovative technology that is usually the first of its

kind on the market and something that all people love to own and make their lives a

bit easier with the advancements that they gave people The company continued to

13

stay on top of their game and improve upon their technology they produced such

things as the iMac which really did help to propel the company in the eyes of many

consumers

The first home computer with a GUI or graphical user interface was the

Apple Lisa The very first graphical user interface was developed by the Xerox

Corporation at their Palo Alto Research Center (PARC) in the 1970s Steve Jobs

visited PARC in 1979 (after buying Xerox stock) and was impressed and influenced

by the Xerox Alto the first computer ever with a graphical user interface Jobs

designed the new Apple Lisa based on the technology he saw at Xerox

With the 1984 Apple Macintosh Steve Jobs made sure developers created

software for the new Macintosh Computer Jobs figured that software was the way to

win the consumer over

14

CHAPTER 2

LITERATURE REVIEW

21 DEFINITION AND MOTIVATION THEORY

Motivation is internal and external factors that stimulate desire and energy in

people to be continually interested and committed to a job role or subject or to make

an effort to attain a goal

Motivation results from the interaction of both conscious and unconscious

factors such as the (1) intensity of desire or need (2) incentive or reward value of the

goal and (3) expectations of the individual and of his or her peers These factors are

the reasons one has for behaving a certain way An example is a student that spends

extra time studying for a test because he or she wants a better grade in the class

Motivation is also a feeling of enthusiasm or interest that makes you

determined to do something Motivation is the desire that fuels a person to do certain

things based on the wants and needs of a person If a person wishes to meet these

wants and needs then it necessitates him to motivate himself so that he can make

certain moves A person is unique and apart from another so his wants and needs

vary greatly from that of the other The same is true for the peoples levels of

motivation

The different wants and needs in every person vary in intensity based on the

focus goals and the total human psyche of the person This is why the motivation of

a person is unique despite having similar wants and needs with others

The decision to increase your motivation is the key to the bringing a greater

sense of it for yourself This can be done by putting greater focus on the things that

15

you want to achieve until you actually accomplish them The stronger your focus is

on the goal the greater the motivation will be

The truth of the matter is if you are unable to keep track of your goals it can

be generalized that you do not really desire to achieve it Motivation can come

naturally and no amount of inspirational talk will set you to action if you really are

not into taking the goal seriously

Setting goals that stir positive feelings within you are important to keep

yourself motivated Once you have found these focus yourself on being able to get a

hold of them There will be a lot of distractions so pick up at a comfortable pace and

make things happen

The definition of motivation involves the total understanding of the self

Receiving rewards is one reason for being motivated but beyond that is a set of

benefits that are more valuable than concrete rewards These can be enhanced work

output more productivity better work habits and an increased of understanding of

yourself

According to various theories motivation may be rooted in the basic need to

stay motivated in the face of challenges and negative people Setbacks and

unsupportive colleagues or friends will make you even more determined when you

know how to stay motivated avoid the criticism endless nagging and moaning of

those around you When you easily and effortlessly get things done you give people

little reason to criticize you In fact they are likely to give you more freedom to do

things your way start new projects with enthusiasm and stay motivated over time

When you can see things through to completion you will have renewed confidence in

your ability to succeed stop things getting any worse When you know how to be

highly motivated in a matter of seconds you can turn around situations you have

neglected in the past feel in charge of you life As you get more done with ease you

will have order where you used to have chaos You will know what you want and

feel compelled to move ahead and get it develop leadership skills and positively

affect those around you Your drive and enthusiasm will touch everyone you deal

with People will turn to you for leadership and guidance enjoy a more harmonious

home life Imagine hearing praise and gratitude for all the little things you get done

around the house You will enjoy a satisfying feeling of accomplishment at the end

of each evening eliminate problems while they are small You will deal with

potential problems and concerns sooner rather than later This habit alone will put

16

you back in control save money by getting things done on time You will eliminate

those late fees fines and charges that procrastinators waste their hard earned money

on put an end to regrets Become the kind of person who jumps on opportunities

And enjoy the excitement and passion you feel when you are giving 100

understand what motivates you and enjoy greater success When you discover your

unique motivation blueprint getting ahead will never be a mystery again You can

fire up your motivation engine whenever you choose to move ahead quickly in your

career When you can calmly and efficiently get your work done you position

yourself for more responsibility and a higher salary earn the respect of your boss and

colleagues As a dependable and productive member of the team people will

appreciate you and seek your valuable advice on important matters and Feel fantastic

about yourself As a motivated self-starter your self-esteem will soar you will

accomplish much more have greater success and live a full life

22 DEFINITION CONCEPT AND LEADERSHIP THEORY

In a research on leadership_(Stodgill(1974) has identified more than eleven

explanations on leadership which has different foundation Many definitions have

been identified by researchers for example Stoggil (1950) explained that leadership is

a process to influence people to achieve certain goals and target Tannembum amp

Massarik (1957) explained that A frame of reference Management

Science (October) 1-19t hellip)

Individuals are concerned not only with the absolute amounts of rewards they

receive for their efforts but also the praising from employer We lead when we

manage a football team or teach a classroom of children We lead our own children

when we are parents and we lead when we organize anything We certainly lead

when we manage projects or develop a new business We lead the moment we take

the first supervisory responsibility at work and we may lead even before we assume

official responsibility to do anything A vicar or preacher leads a congregation A

17

writer or visionary may lead when he or she puts pen to paper and creates a book or

poem or article which inspires and moves others to new thoughts and actions A

monarch and a president are both leaders So is a local councillor and so can be a

community fund-raiser A ruthless dictator is a leader So was Mother Theresa and

so was Mahatma Gandhi

We can find leadership in every sort of work and play and in every sort of

adventure and project regardless of scale and regardless of financial or official

authority And so given the many ways in which leadership operates it is no surprise

that leadership is so difficult to define and describe

Leadership is a process by which a person influences others to accomplish an

objective and directs the organization in a way that makes it more cohesive and

coherent Leaders carry out this process by applying their leadership attributes such

as beliefs values ethics character knowledge and skills

To inspire your workers into higher levels of teamwork there are certain

things you must be know and do These do not come naturally but are acquired

through continual work and study Good leaders are continually working and

studying to improve their leadership skills they are NOT resting on their laurels

The difference of staffsrsquo perceptions might be influenced by gender age

status academic qualifications work tenure educational level family background

interest and so on Itrsquos clear that the perceptions of staffs on their managerrsquos

leadership style can be influenced with so many factors and it plays an important role

is determining the climate success organization and the level of achievement of the

organization itself

23 PATH GOAL THEORY

The Path-Goal model is a theory based on specifying a leaders style or behavior that

best fits the employee and work environment in order to achieve goals (House

18

Mitchell 1974) The goal is to increase an employees motivation empowerment

and satisfaction so that they become productive members of the organization

Leadership concept that the subordinates accept a leaders behavior only so

far as they view it as resulting in immediate or future benefit Thus a leaders main

function is to clear a path to the realization of the subordinates goals he or she must

choose the behavior patterns that are most applicable in helping the subordinates get

what they want

Path-Goal is based on Vrooms (1964) expectancy theory in which an

individual will act in a certain way based on the expectation that the act will be

followed by a given outcome and on the attractiveness of that outcome to the

individual The path-goal theory was first introduced by Martin Evans (1970) and

then further developed by House (1971)

Leaders can take a strong or limited approach in these In clarifying the path

they may be directive or give vague hints In removing roadblocks they may scour

the path or help the follower move the bigger blocks In increasing rewards they

may give occasional encouragement or pave the way with gold

In fact leader should clarify the path so subordinates know which way to go

remove roadblocks that are stopping the things going there and Increasing the

rewards along the route There are four style of leadership which are supportive

directive participative and achievement-oriented leadership

Supportive leadership

Considering the needs of the follower showing concern for their welfare and

creating a friendly working environment This includes increasing the followers self-

esteem and making the job more interesting This approach is best when the work is

stressful boring or hazardous The leader make work pleasant for the workers by

showing concern for them and by being friendly and approachable It is most

effective in situations in which tasks and relationships are physically or

psychologically challenging Good relations are promoted with the group and

sensitivity to subordinates needs is shown

Directive Leadership

Telling followers what needs to be done and giving appropriate guidance

along the way This includes giving them schedules of specific work to be done at

19

specific times Rewards may also be increased as needed and role ambiguity

decreased (by telling them what they should be doing)

This may be used when the task is unstructured and complex and the follower

is inexperienced This increases the followers sense of security and control and

hence is appropriate to the situation

The leader informs her followers on what is expected of them such as telling

them what to do how to perform a task and scheduling and coordinating work It is

most effective when people are unsure about the task or when there is a lot of

uncertainty within the environment Specific advice is given to the group and ground

rules and structure are established For example clarifying expectations specifying

or assigning certain work tasks to be followed

Participative leadership

Consulting with followers and taking their ideas into account when making

decisions and taking particular actions This approach is best when the followers are

expert and their advice is both needed and they expect to be able to give it The

leaders consult with their followers by consulting with them before making a

decision on how to proceed It is most effective when subordinates are highly trained

and involved in their work Decision making is based on consultation with the group

and information is shared with the group

Achievement-oriented leadership

Setting challenging goals both in work and in self-improvement (and often

together) High standards are demonstrated and expected The leader shows faith in

the capabilities of the follower to succeed This approach is best when the task is

complex

The leader sets challenging goals for his followers expects them to perform

at their highest level and shows confidence in their ability to meet this expectation

It is most effective in professional work environments such as technical or

scientific or in achievement environments such as sales Challenging goals are set

and high performance is encouraged while confidence is shown in the groups ability

The path-goal theory by House(1971) also known as the path-goal theory of

leader effectiveness or the path-goal model is a leadership theory in the field

The original path-goal theory identifies achievement-oriented directive

participative and supportive leader behaviors

20

The directive path-goal clarifying leader behaviour refers to situations where

the leader lets followers know what is expected of them and tells them how to

perform their tasks

24 NEED FOR ACHIEVEMENT THEORY

Need for Achievement (n Ach) is the degree to which someone is motivated

to set and reach goals People with a high n Ach are usually driven to succeed for

internal reasons such as personal satisfaction rather than by external pressures

Personality trait characterized by an enduring and consistent concern with

setting and meeting high standards of achievement This need is influenced by

internal drive for action (intrinsic motivation) and the pressure exerted by the

expectations of others (extrinsic motivation) Measured by thematic appreciation

tests need for achievement motivates an individual to succeed in competition and to

excel in activities important to him or her

These individuals work hard to meet their goals and tend to take on tasks that

are moderately difficult to accomplish If they choose a goal that is too easy the

achievement is not very rewarding and if they chose something that is too difficult

success may not be obtainable Say someone with a high n Ach is just beginning to

set high standards for themselves in fitness They may aim to run a 5k (3-mile) race

but they would shy away from a longer race until they have become a more

experienced runner so they arenrsquot setting themselves up for failure

People high in N-Ach are characterized by a tendency to seek challenges and

a high degree of independence Their most satisfying is the recognition of their

achievements

21

25 DIRECTIVE LEADERSHIP STYLE

The directive leadership style is one of four leadership behaviours identified

by the path-goal theory of leadership Directive leadership is characterized by setting

clear objectives and rules for your subordinates and ensuring that your expectations

and directions are clearly defined and understood by your subordinates Directive

leadership may be advisable when subordinates are unskilled or inexperienced at a

complex task It may backfire if imposed upon highly skilled and experienced

employees who are extremely competent to perform the task

An instructional type of managerial style characterized by a leader who tells

subordinate staff what they are expected to do and how to perform the expected

tasks A directive leadership style might be helpful for a manager within a business

where their subordinate staff members have jobs that are not particularly specialized

and so they need more guidance to avoid uncertainty

Directive leadership is one of five models of leadership described by Bernard

Bass Directive leadership is a style of leading people in a business or project It is

probably the most common form of leadership existing in large businesses today It

is very common in traditional business and traditional cultures This style of

leadership consists of a manager or superior person directing subordinates to

complete or work on a task at hand The manager will tell the employee exactly what

to do and how to do it He or she will have specific standards and will demand that

they be met The manager leads with total authority The military is a good example

of directive leadership However in business it does not always work as well

Directive leadership does not allow an employee to reach their potential nor does it

allow the employee to express their independent thoughts or creativity

Directive leader is a leader who is very strict autocratic makes use of his

power of influence from his position to control reward and force the followers to

comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)

22

26 SUPPORTIVE LEADERSHIP STYLE

Supportive Leadership is one of the leadership styles found in path-goal

theory A supportive leader try to decrease employee stress and frustration in the

workplace This method is effective when your work tasks are dangerous tedious

and stressful but is not really effective if your work tasks are intrinsically motivating

because you dont need to be motivated to do the work

Supportive leadership is a kind of leadership where you listen to your

workers and help them out when they need help Supportive leadership is an opposite

of autocratic leadership and is much more successful in many fields of work But not

in all of course

The leadership style I use to follow is Supportive leadership because

according to me the followers are as important as task The goals can only be achieve

with the help of followers if followers are facing any problem either in their personal

life or under organization roof the affection of that problem can be clearly measured

from their task results Moreover I use self-made theory in my leadership which is

Get addict an achieve according to this a person can achieve anything but the

conditions is that the person must be addicted to it If followers are facing any

grievances they canrsquot be addicted towards achievement Supportive leader in my way

does not only mean handling grievances of followers but I call myself supportive

leader because I plan my tactics towards achieving a goal according to the followers

ability and skills moreover according to their willingness and motivation towards

work Supportive leadership is It leads people It doesnt drive them It involves

them It doesnt coerce them It never loses sight of the most important principle

governing any project involving human beings namely that people are more

important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive

leadership is working along with followers guiding them helping them instead of

working ahead of them Human beings are most important aspect of this type of

leadership According to me this leadership can be done effectively if leaders treat

followers as one who work with him rather work for him Being the basket ball

captain for two consecutive years I applied my leadership style and maintained a

team

23

Supportive leadership is a reference to a particular leadership style for

business As management styles became more complex in the 1970s and 1980s

theories began to grow up Businesses started looking not only at the techniques of

management but at the different types of leaders found in business and what

categories those leaders fell into By the 1990s concepts such as supportive

leadership had become widely accepted Supportive leadership is a naturally organic

and emotionally sensitive style like other styles it is especially useful in certain

circumstances but the company must adopt a culture that encourages such styles for

them to be effective

In supportive leadership the manager is not so interested in giving orders and

managing every detail as in giving employees the tools they need to work

themselves While delegation is a vital part of supportive leadership managers do

not simply assign tasks and then receive the results Instead they work through the

tasks with employees to improve skills and talent until the manager does not need to

worry about a task being done correctly and the employee is fully empowered in a

particular area

27 PARTICIPATIVE LEADERSHIP STYLE

Lewinrsquos study found that participative leadership also known as democratic

leadership is generally the most effective leadership style Democratic leaders offer

guidance to group members but they also participate in the group and allow input

from other group members In Lewinrsquos study children in this group were less

productive than the members of the authoritarian group but their contributions were

of a much higher quality

Participative leadership is a style of leadership that involves all members of a

team in identifying essential goals and developing procedures or strategies to reach

those goals From this perspective this leadership style can be seen as a leadership

style that relies heavily on the leader functioning as a facilitator rather than simply

24

issuing orders or making assignments This type of involved leadership style can be

utilized in business settings volunteer organizations and even in the function of the

home

Participative leaders encourage group members to participate but retain the

final say over the decision-making process Group members feel engaged in the

process and are more motivated and creative

One of the main benefits of participative leadership is that the process allows

for the development of additional leaders who can serve the organization at a later

date Because leaders who favor this style encourage active involvement on the part

of everyone on the team people often are able to express their creativity and

demonstrate abilities and talents that would not be made apparent otherwise The

discovery of these hidden assets help to benefit the work of the current team but also

alerts the organization to people within the team who should be provided with

opportunities to further develop some skill or ability for future use

One potential disadvantage of participate leadership is the time factor This

leadership style does often involve the need for more time before action is taken

This is only natural since the very nature of this leadership style means allowing

input from every member of the team However the extra time necessary for this

process often leads to decisions that ultimately benefit everyone to a greater degree

than faster decisions that are more limited in scope

Participative leadership also expands the range of possibilities for the team

When leadership styles that essentially leave all the direction and decision making in

the hands of one individual it is much more difficult to see a given approach from

several different angles When the leadership style encourages others to be involved

in the decision making process a given course of action can be approached from a

variety of perceptions This can often point out strengths or weaknesses to the

approach that would have gone unobserved and thus unresolved without this type of

participatory brainstorming and decision making

Effective participative leadership allows the talents and skills of all the team

members to be utilized in arriving at decisions and taking courses of action While

the team leader is usually still responsible for making the final decision this sharing

of functions within the team provide the perfect environment for everyone to provide

input that has the potential to make that final decision more well-rounded and

ultimately profitable for the company as a whole

25

28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE

Management which sets challenging goals assists in training emphasizes

improvement and expects the highest levels of performance

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

Achievement-oriented leaders always learn They always take risk They

never gamble (There is a difference) They always teach and mentor others They

understand that failure to adapt and change means death and destruction on a

competitive battlefield Either products are always changing or consumers are

changing so businesses must adapt or dieAchievement -oriented leaders put the

right people on the bus and go to great lengths to keep them there They never

change the deal with their employees (except to make it sweeter) They share

success They set stretch goals and achieve them It is fascinating to watch those

leaders work with their teams They are unstoppable

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

26

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION

There are a number of different styles of leadership and management that are

based on different theories The individuals style will be use based on a combination

of their beliefs values and preferences as well as the organizational culture and

norms which will encourage some styles and discourage others

Idealized influence describes managers who are exemplary role models for

associates Managers with idealized influence can be trusted and respected by

associates to make good decisions for the organization Intellectual Stimulation

describes managers who encourage innovation and creativity through challenging the

normal beliefs or views of a group Managers with intellectual stimulation promote

critical thinking and problem solving to make improvement of organization

performance

Inspirational motivation describes managers who motivate associates to

commit to the vision of the organization Managers with inspirational motivation

encourage team spirit to reach goals of increased revenue and market growth for the

organization Individual consideration describes managers who act as coaches and

advisors to the associates Managers with individual consideration encourage

associates to reach goals that help both the associates and the organization

27

CHAPTER 3

METHODOLOGY

31 RESEARCH DESIGN

A research design encompasses the methodology and procedures employed to

conduct scientific research The design of a study defines the study type (descriptive

correlational semi-experimental experimental review meta-analytic) and sub-type

(eg descriptive-longitudinal case study) research question hypotheses

independent and dependent variables experimental design and if applicable data

collection methods and a statistical analysis plan

The research design is also the framework for conducting the marketing

research project that clarified the necessary procedure in order to obtain the

information needed to solve all the marketing problem

In order to collect as much data as possible a combination of descriptive and

analytical research designs based on result from the questionnaire observation and

interview were used by the researcher to analyses the influence of leader on

competitive market concept of motivation in organization and the ways that human

performances on a job can be link with ability and motivation in Apple Inc

The method has been used is to distribute the questionnaire throughout the

staff in order to collect a better result The reason for choosing this method is

28

because this is the most effectives way to study the relationship between leadership

style and motivational level The raw data was analyze according to the research

objectives

32 POPULATION AND SAMPLING TECHNIQUE

The population of this study are all the staff from Apple Inc The population

chosen consider those who have had experiences working in such a high

technological company like Apple Inc The Sampling technique used in this research

was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the

south of Ireland

Figure 31 Required Sample Size

29

CHAPTER 4

RESEARCH FINDING

A questionnaire is a means of eliciting the feelings beliefs experiences

perceptions or attitudes of some sample of individuals As a data collecting

instrument it could be structured or unstructured

The questionnaire is most frequently a very concise preplanned set of

questions designed to yield specific information to meet a particular need for

research information about a pertinent topic The research information is attained

from respondents normally from a related interest area The dictionary definition

gives a clearer definition A questionnaire is a written or printed form used in

gathering information on some subject or subjects consisting of a list of questions to

be submitted to one or more persons

The method of questionnaire have some advantages of in Economy - Expense

and time involved in training interviewers and sending them to interview are reduced

by using questionnaires Uniformity of questions - Each respondent receives the

same set of questions phrased in exactly the same way Questionnaires may

therefore yield data more comparable than information obtained through an

interview Standardization - If the questions are highly structured and the conditions

under which they are answered are controlled then the questionnaire could become

standardized The disadvantages of questionnaire are respondentrsquos motivation is

difficult to assess affecting the validity of response

30

41 RESPONSE RATE

The laminated random sampling technique was used and a total of 100

samples size were selected out of 100 populations 100 questionnaires were received

that is representing 90 of response rate The sample size was reasonable and

beyond the target that we set early and exceed our expectation This is to allow

further analysis that was surpass the demand

42 DESCRIPTIVE DEMOGRAPHIC PROFILE

The demographic profile is in Table 41 The distribution of respondents

includes 65 male and 35 female The age of respondents was from below 30

years 35 45 between 30 to 40 years 20 between 40 to 50 years While for

years of experience 30 out of the 50 respondents that we carried out for

questionnaire have less than 5 years of experience 30 between 6 to 10 years 28

between 11 to 15 years and 12 have more than 16 years of experience

For the level of education 45 stand for those who have SPMMCEOthers 30 of

the respondents have STPMHSEDIPLOMA 18 of the respondents have degree

and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of

them are single 38 of the respondents are married and only 20 of them are

widowed

Demographic

Items

Frequency Percentage ()

Gender

Male 65 65

Female 35 35

31

Age

lt30 35 35

31-40 45 45

41-50 20 20

Length of Service

lt5 30 30

6-10 30 30

10-15 28 28

gt16 12 12

Education

SPMMCE 45 45

STPMHSE

DIPLOMA

30 30

Degree 18 18

Masterrsquos Degree 7 7

Status

Single 42 42

Married 38 38

Widowed 20 20

Table 41 Demographic Profile

43 DESCRIPTIVE ANALYSIS

32

Design of minimum maximum mean and standard deviation of each item

can be refer rend to the table 42 below Based on the table it reveals that the

minimum value for the directive leadership style is 1 and maximum is 5 In term of

mean and standard deviation of the directive leadership style are 257 413 1144

and 1336 respectively

For supportive leadership style the minimum mean will be 334 and the

highest are 444 For standard deviation is 0991 and 1386 respectively

For minimum value for participative leadership style will be 1 and the

maximum is 5 in addition to that the mean and standard deviation of the variable is

between 367 to 444 and 367 and 1040 and 1264 respectively

The achievement oriented leadership style the mean and standard deviation

of the variable is between 349 to 413 and 1021 to 1165

For motivation achievement based on individual perception the minimum

values of variable range from 1 to 2 and the maximum variable is 5 Mean and

standard deviation of the variable is between 253 to 459 and 0906 to 1335

Variableconstruct Mean Std Deviation

Directive 358 1145

1 He has the final word in the office

matters

373 1336

2 He emphasizes that all rules and

regulations

257 1144

3 He give clear explanations of what is

expected of other

365 1224

4 He give subordinates explicit

instructions for how to do their work

413 1246

5 He show interest in subordinatesrsquo

personal concerns

382 1306

Supportive 383 1190

1 He often mingle with the staff 373 1386

2 He often spent time as necessary to 444 0991

33

hear complaint from staff

3 Providing guidance without pressure

is the

key to being a good leader

362 1259

4 As a rule leaders should allow

subordinates

to appraise their own work

334 1072

5 Leaders should give subordinates

complete

freedom to solve problems on their own

401 1240

Participative 408 1110

1 He is very responsive and easy to be

invited to discuss

367 1264

2 He easily understood 413 1105

3 When things go wrong and he need to

create a strategy to keep a project or process

running on schedule he call a meeting to get his

employees advice

433 1046

4 To get information out He send it by

email memos or voice mail very rarely is a

meeting called His employees are then

expected to act upon the information

384 1040

5 He want to create an environment

where the employees take ownership of the

project I allow them to participate in the

decision making process

444 1096

Achievement Oriented 387 1103

1 He determines the duties of staff 391 1113

2 He describes the conditions and tasks

and clearly what is expected

349 1021

3 He explain the level of performance 382 1165

34

that is expected of subordinates

4 He give vague explanations of what is

expected of subordinates on the job

413 1107

5 He consistently set challenging goals

for subordinates to attain

401 1110

Motivation Level 345 1178

1 1 I feel annoyed when thinking about

the things I would like to do new work

459 0906

2 I am ambitious in my career 288 1233

3 I am energized when

people count on me for ideas

439 0947

4 When involved in group projects my

team membersrsquo problems are my problems

301 1211

5 I find pleasure in recognizing and

celebrating the accomplishments of others

290 1125

6 As a practice I ask people

challenging questions when we are working on

projects together

301 1211

7 I take delight in complimenting

people I work with when progress is made

411 1190

8 I find it easy to be the cheerleader for

others when times are good and when times are

bad

382 1179

9 Team accomplishment is more

important to me than my own personal

accomplishments

321 1327

10 When involved in group projects I

am inclined to let my ideas be known

253 1335

Table 42 leadership style

35

44 RELIABILITY ANALYSIS

According to Hinton (2004) recommended four cut-off points for steadiness

which includes outstanding reliability (090 and above) high reliability (070 ndash 090)

moderate reliability (050 ndash 070) and low reliability (050 and below)

000 050 Low Reliability

050 070 Moderate Reliability

070 090 High Reliability

090 100 Outstanding

Reliability

Table 43 Reliability Analysis

Based on table 43 there are five constructs directive supportive

participative achievement-oriented and motivation level shown Cronbachrsquos Alpha

values of 0865 0914 0970 0974 and 0883 respectively None of constructs

confirm low reliability The high Cronbachrsquos Alpa values for all establish contain

that they are inwardly uniform That means all element of each establishes are

measuring the identical content creation In the nutshell the higher the Cronbachrsquos

Alpha value of a construct the higher the reliability is of measuring the same

construct

Const

ructs

Sample

Size(n)

No

of Items

Cronbachrsquos

Alpha (a)

Type

Direc 100 5 0865 High Reliability

36

tive

Supp

ortive

100 5 0914 Outstanding

Reliability

Partic

ipative

100 5 0970 Outstanding

Reliability

Achi

evement

100 5 0974 Outstanding

Reliability

Level

of Staff

Motivation

100 10 0883 Outstanding

Reliability

Table 44 Reliability Test

45 CORRELATION MATRIX

Correlation analysis was used to conclude and decide relationships between

two variables measured Toward this end Pearson correlation test was used to

diagnose whether leadership styles and motivation level are relevant to each other

Table 44 presents the correlation matrix results

Table 44 shows the relation of independent variables with motivation level

For finding the relation significant level plt 005 and plt 001were chosen

The value of correlation coefficient r for directive leadership style is 0356

with plt 005 which show a moderate relationship with the level of staff motivation

It is found that the value of correlation coefficient r for supportive leadership

style is 0369 with plt 001 show a strong relationship with the level of staff

motivation

Participative leadership style carry correlation coefficient value r of 035 2

with plt 005 which show a moderate relationship with the level of staff motivation

For achievement oriented leadership style the coefficient valuer is 0430

with plt 001 which show a strong relationship with the level of staff motivation

37

Correlation is significant at the 001 level (1-tailed)

Correlation is significant at the 005 level (1-tailed)

Constructs Directive Supportive Participative Achievement Motivation

() () () ()

Directive 1 0691 0717 0799 0356

0000 0000 0000 0012

() () ()

Supportive 1 0877 0676 0369

0000 0000 0009

() ()

Participative 1 0736 0352

0000 0012

()

Achievemen

t

1 0430

0022

Motivation 1

Table 45 Correlation between leadership styles and the level of staff

motivation

46 REGRESSION ANALYSIS

In this study multiple regression analysis was applied Each variable from

factor scores were used in the analysis Table 45 shows the results of multiple

regression analysis of the research The findings showed that leadership styles were

not significant and negatively correlate with level of motivation of staff The R2 =

38

0184 indicates that 1840 of the variance in variable level of motivation of the

staff (dependent variable) can be explained by leadership styles

Beta coefficient the achievement oriented has the highest B β =0225

followed by supportive leadership style β = 0111 directive β =0024 and the lowest

is participative leadership style is β = - 0003That means one unit increase in

directive leadership style will lead to 0024 increase in the level of motivation for

supportive leadership style one unit increase will lead to 00111 increase in the level

of motivation one unit increase in participative will lead to -0003 change in the

level of motivation of staff and one unit increase in achievement oriented will lead

to 0225 increase to the level of motivation of staff The findings explain that the

components of the leadership styles do not explain the level of motivation of the

staff

Instruction

R2=0184

Adjusted R2=0103 F= 2499 p lt 005

Dependent Variable Level of staff Motivation

Unstandardised

Coefficients

Standardise

d

Coefficient

Model B Std Error Beta t Sig

(Constant) 2268 0446 5430 0000

Total Score Directive 0024 0186 0031 0144 0984

Total Score Supportive 0101 0177 0161 0691 0585

Total Score Participative -0003 0191 -0055 -0020 1082

Total Score Achievement 0225 0170 0312 1456 0210

39

Table 46 Multiple Regression Analysis (n=50)

40

Chapter 5

CONCLUSION AND RECOMMENDATION

51 INTRODUCTION

This chapter target to discuss the outcome shown in the previous chapters by

setting against them with those finding principles and earlier investigation in the

common field Moreover the investigationrsquos confines and recommendations for the

future research and practice are shown in this chapter

52 DISCUSSION OF FINDING

The objectives of this investigation were to determine the relationship

between leadership style and motivation level It is a study of Apple Incorporation

The outcome of this investigation gives that the leadership styles are supported to the

level of staff motivation The independents variables had correlation with the level of

the staff motivation that is illustrated in Table 42 in the preceding chapter

Based on the analysis of the research (Sample the leadership styles of the

manager of the Apple Incorporation) is significant with the leadership style which

has been practiced by Chief Executive Officer of Apple Incorporation in the District

41

of Johor Bahru Johor James Liow 1992) Analysis from the research found that the

most dominant leadership is achievement oriented followed by supportive directive

participative and achievement oriented

In discussing the results the researchers prefer to discuss each hypothesis

separately in order to get an accurate and complete perceptive of the relationship

between leadership style and motivation level

The results revealed that the respondents perceived the all four leadership

styles of the manager have relation with their level of motivation towards their jobs

Furthermore the results revealed that there is significant relationship between

leadership style and motivation level

What is remarkable here is that this findings correlates strongly with the

arguments that say that relationship between leadership style and motivation level

can be both influential and no influential with staffrsquos motivation and his or her

leadership styles depends on his or her choice of the style that suits the situation or

the company

For example the researchers of University Malaya claimed that the

leadership styles of leader had relationship with staffrsquos motivation but depending on

their jobs according to the job description and the organizational chart that informs

employees what when and how tasks should be done

53 LIMITATION OF STUDY

One of the limitations in research includes lack of adequate information on a

particular subject Research equipments are very hard or expensive to acquire leading

to formulation mere assumptions Another hindrance is poor or inaccessibility to the

region of study

Some of the limitations of doing a research include access of information

availability of enough resources and time management The availability of experts in

42

editing and guidance may also be minimal where support from friends or

organisation may not be enough

The limitations of the study are those characteristics of design or

methodology that impacted or influenced the application or interpretation of the

results of your study They are the constraints on generalizability and utility of

findings that are the result of the ways in which you chose to design the study andor

the method used to establish internal and external validity

Another limitation related to building the evidence about ldquosurvival of

consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin

spiritrdquo Not knowing all of your extended family members limits your ability to

verify statements communicated by the Medium When information related to a

discarnate is not verified this result could be related to the sitterrsquos limitations but it

may also be related to the Medium These challenges however highlight the

limitations of spirit communication and in general further highlights the complexity

of studying the ldquoA study of Apple Incorporationrdquo

Limitations in research methods vary depending on the type of method used

and how it was conducted They include language barriers you might want to do a

research on something that is in a language which you do not understand and the

production of a translator is not available You might also be short of the research

materials and others are not immediately available among others

Limitations are influences that the researcher cannot control They are the

shortcomings conditions or influences that cannot be controlled by the researcher

that place restrictions on your methodology and conclusions Any limitations that

might influence the results should be mentioned

54 SUGGESTIONS FOR FUTURE RESEARCH

From this research the researcher recommends a several means that could be

taken to improve staffrsquos motivation by concentrating on leadership styles

43

According to Marketing minds (2012) Apple Inc uses the Apple brand to

compete across several highly competitive markets including the personal computer

industry with its Macintosh line of computerslaptops and related software the

consumer electronics industry with products such as the iPod digital music

distribution through iTunes Music Store the smart phone market with the Apple

iPhone magazine book games and applications publishing via the AppsStore for

iPhone and the iPad tablet computing device and movie and TV content distribution

with Apple TV The company is also establishing a very strong marketing presence

relative to the rival (Google) in the advertising market via its business Apps and iAd

network Steve Jobs the co-Founder of Apple described the company as being a

mobile devices company largest in the world as their revenues are bigger than

Nokia Samsung or Sonys mobile devices business

The story started two months ago when Google released its first smart phone

This new smart phone made by a Taiwanese company called HTC and the phone

called Nexus One After three weeks Apple Company said is going to sue the

manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC

The company which has been releasing iPhone since 2007 believes that HTC

illegally used 20 patents of Apple These patents are related to user interface

architecture and hardware of iPhone Apple Company filed a lawsuit in US District

Court in Delaware and an objection presented to the International Trade Commission

in USA too

In response to these accusations made by Apple Company against HTC

company The HTC denied Applersquos allegations and declared to fight the suit In other

response HTC said it has been making phones for a far longer time than Apple

including a touch screen device called the XDA that predates the iPhone by about 5

years

Implications

The implications here appear to be that HTCrsquos technological primary somehow goes

against Applersquos claims that the company violated 20 of its patents And while itrsquos

certainly possible that that might be the case itrsquos hard to accept that argument

without a list of patents to back it up

Patents

44

Here some of the patents that Apple Company accusing HTC Company used them

for its new Nexus phone manufactured for Google They are Multi-touch Screen

Multifinger gestures device integration and multitasking accelerometer patents

What is Android Android is a software installed in the mobile devices that includes

an operating system middleware and key applications The Android SDK provides

the tools and APIs necessary to begin developing applications on the Android

platform using the Java programming language

Terminology

Today in the market consumer have a lot of options for every product

whether it be an IT product or Home PCs or consumer durables or a FMCG product

This study may be helpful for company to know about the factors affecting the

consumer behavior and patterns of the consumer It may also be helpful to know the

specific requirement of customer so that the customer can be easily satisfied

Moreover this study helps to know the buying habits and patterns of customer The

study will help the company to understand the relationship that a consumer have with

their Apple product It will help to ascertain the reason which makes the undisputed

leader in almost every segment in which they operate

All Apple Professional Development facilitators are educators themselves

That gives them a unique view they know whatrsquos important in the classroom so they

can ensure that you learn about your Apple products and how they can best serve you

and your students We have created workshops in the following categories

These curriculum-focused workshops help teachers apply their skills with

Apple products to specific areas and disciplines to produce effective personal

learning for their students

Focused on technology skills these foundational workshops help teachers

become confident and comfortable integrating Apple products into their teaching

strategies

These workshops for school leaders and Education decision-makers focus on

issues important to success such as visioning and planning

Our research investigated the role of social norms in an extended theory of

planned behavior (TPB) in the explanation of prostatecolorectal cancer screening

(CS) intention and the prediction of CS uptake among men

45

Apple is well known for giving its customers things that they need but didnt

know they needed until the product shipped In that spirit Apple is in a unique

position to make further gains with that philosophy especially as other companies

pull back reduce RampD or get out of some markets completely

I written before about how Apples financial position gives it a unique

competitive advantage over the competition That discussion pointed to how Apple

can pay cash for components get to the front of supplier delivery schedules then

through volume drive prices down putting extreme price pressure on the

competition while they develop the next generation with RampD dollars

Even as Apple does this they are mindful of their brand Selling cheap

products doesnt sit well with Apple and they definitely dont want to undercut or

cannibalize other product lines

So if one asks the question about what Apple can deliver in a time when

customers are watching every penny its silly to envision a cheaper stripped down

version of a product thats already doing well Instead as Apple ponders how to

deliver new products to cost conscious customers the company tends to think about

holes in the market that can be exploited with their technology -- but which dont

undercut current products

There are other considerations as well For example the iPod touch doesnt

have a camera or an FM radio Other than the CPU it doesnt radiate and can

therefore be used in corporate or government environments that would otherwise

forbid a device that could be a security concern Our fantasies often neglect to

consider such things Because people expect to use their iPhone anywhere that

device has a different set of design constraints

Availability of multi-modal logistics services has been introduced and

occupational safety and health management system elaborated The DTPB can

provide a useful framework for evaluating interventions to increase logisticians

motivations to safety performance The overriding aim of this study was to design

and pilot test a questionnaire for subsequent use in a large-scale survey This study

describes the early stages of a research questionnaire development and a pilot study

The main results of this pilot study that the questionnaire proved to be reliable and

the analysis although preliminary provided strong support for the predictive power

of the DTPB The evaluation led to minor changes in the questionnaire Currently

46

the relevant literature surrounding the DTPB reveals a lack of research that utilizes

empirically validated theories in the field of logistics safety There is therefore a need

to consider more practical issues that emerge when applying the theory As is often

the case with the DTPB questionnaire the participants thought the questionnaire was

rather long This is important given that lengthy questionnaires can impact on data

quality through reduced completion rates due to factors such as lowered participant

motivation The length of the questionnaire could be accommodated thereby

encouraging participation Another comment levied at the DTPB questionnaire is that

it appears rather repetitive Indeed responses received in the present context included

wersquove answered that already Alternatively it may be better to group the outcomes

and behavioural belief statements and address the issue of similarity

Although the key purpose of this study was to develop and pilot a

questionnaire and not to generalize its findings it is of interest to note that the

occupational doctors advice has significant relationship to safety performance One

possible reason is that occupational safety and health information is not easily

available thereby increasing the reliance of the workers on the occupational doctors

advice This finding together with the significant influence of peer culture within the

DTPB framework would seem to strengthen the view that increasing exposure of

logisticians to occupational safety and health may encourage more positive

subjective norms and implies that contact with occupational doctors may encourage

the logisticians to work safely

Deeper interpretation suggests that peers causal attributions regarding safety

performance in their workplace may exert a comparatively strong influence over

logisticians991257 safety It also adds weight to the suggestion that occupational safety

and health training should form part of the logistics company991257s annual training plan

and as such supports the view that occupational safety and health intervention

programmes are required

He findings from questionnaire pilot test seem to corroborate previous

research by suggesting that subjective norms is a key issue to be addressed in any

occupational safety and programme as is the case of the logistics sector The result is

in line with the results reported by Hamilton and White Paris and Van den Broucke

and Fogarty and Shaw who found subjective norms to be important in affecting

adoption of a system As such it would seem that efforts should be made to enhance

knowledge and in particular to highlight the benefits of safety performance for both

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

REFERENCES

Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 14: Thesis Leadership of Apple

4

Weve studied up close the methods used by one remarkable influencer who

mdashwith no formal authoritymdashhas changed behavior in thousands of US hospitals

Weve looked first hand at one influencer who has saved 5 million lives from AIDS

mdashsimply by influencing behavior change in a country of 60 million people We

worked with a corporate chief who within 12 months influenced deeply entrenched

habits in employees with an average of 26 years tenure

What weve learned is that when you know what youre doing change can

happen relatively quickly And it all starts with gaining greater clarity about what

leadership really means then finding a way of thinking about the fundamental

principles of influence

Leaders lack a theory of influence Very few leaders can even answer the

question How do you change the behavior of a large group of people And yet

this is what theyre ultimately paid to do It isnt just about making a decision its

about getting people aligned to execute the decision And this means influence

Imagine discovering just as the anesthesia is taking effect that your heart surgeonmdash

the one hovering over your chest with a scalpelmdashis working off a gut hunch about

how to conduct a bypass Unless leaders become articulate about a repeatable and

effective way of influencing profound rapid and sustainable behavior changemdash

theyll continue to rack up predictably high failure rates at leading change

Leaders act as if its not their job to address entrenched habits Most leaders put a

great deal of time into crafting strategy selecting winning products and engaging

with analysts shareholders and major customers But few realize the success or

failure of their grand schemes lies in influencing the behavior of the hundreds or

thousands of people who will have to execute the big ideasmdashtheir employees

By contrast the most influential leadersmdashthe 5 who succeed consistently at

influencing profound and essential behavior changemdashspend as much as half of their

time thinking about and actively influencing the behaviors they know will lead to top

performance The 95 who dither and fail tend to delegate what they dismiss as

change management to others most often leaders in human resourcesmdashwho often

lack the credibility to influence real change The average leader spends little if any

of his or her time on active efforts to create behavior change Consequently nothing

changes

Performance is a function of the three factors acting together Ability has to

do with whether a person can do a task Motivation is a measure of whether a person

5

wants to do it Opportunity is about accessibility a person canrsquot do a task if she is not

given a chance or if she is denied access to necessary resources or amenities

This framework ndash looking at human performance as being influenced by

multiple factors ndash reflects the difficult and variable nature of our work today All of

these factors must be supported by the work environment in order for peoplersquos best

work to occur So how can the workplace help

According to Judith Heerwagen a former scientist with the Pacific Northwest

National Laboratory who is now a program expert with the General Services

Administration productivity and the workplace are related in these ways

In this section we discuss what motivation is and why it is important and

how motivation affects behaviour human relations and performance Motivation is

defined as ldquothe intention of achieving a goal leading to goal directed behaviour

When we refer to someone as being motivated we mean that the person is trying

hard to accomplish a certain task Motivation is clearly important for someone to

perform well However motivation alone is not sufficient

Ability is having the skills and knowledge required to perform the job is also

important and is sometimes the key determinant of effectiveness Finally

environmental factors having the resources information and support one needs to

perform well are also critical to determine performance

ldquoA building can affect opportunity by providing equitable access to

conditions that reduce health and safety risks equitable access to amenities and

compensatory design options where inequities exist and are difficult to eliminate

entirelyrdquo

ldquoA building can positively affect ability by providing comfortable ambient

conditions by enabling individual control and adjustment of conditions and by

reducing health and safety risks Negative impacts on ability to do work are

associated with conditions that are uncomfortable distracting hazardous or noxious

ldquoA building can positively affect motivation by providing conditions that

promote positive affective functioning psychological engagement and personal

control Moods create the lsquoaffective contextrsquo for thought processes and behaviors and

are directly tied to motivation

Motivation is the internal process leading to behavior to satisfy needs

6

Have you ever wondered why people do the things they do The primary

reason people do what they do is to meet their needs or wants The process people go

through to meet their needs is

Need rarrMotive rarrBehaviour rarrSatisfaction or Dissatisfaction

What makes employees willing to ldquogo the extra milerdquo to provide excellent

service market a companyrsquos products effectively or achieve the goals set for them

Answering questions like this is of utmost importance to understand and manage the

work behaviour of our peers subordinates and even supervisors As with many

questions involving human beings the answers are anything but simple Instead

there are several theories explaining the concept of motivation

Performance = motivation x ability x environment

According to this equation motivation ability and environment are the major

influences over employee performance Performance is a function of motivation

ability and the environment in which you work Zappos seems to be creating an

environment that encourages motivation and builds inclusiveness The company

delivers above and beyond basic workplace needs and addresses the self-

actualization needs that most individuals desire from their work experience CEO

Tony Hsieh believes that the secret to customer loyalty is to make a corporate culture

of caring a priority This is reflected in the companyrsquos 10 core values and its

emphasis on building a team and a family During the interview process applicants

are asked questions relating to the companyrsquos values such as gauging their own

weirdness open-mindedness and sense of family Although the offer to be paid to

quit during the training process has increased from its original number of $400 only

1 of trainees take the offer Work is structured differently at Zappos as well For

example there is no limit to the time customer service representatives spend on a

phone call and they are encouraged to make personal connections with the

individuals on the other rather than try to get rid of them

Although Zappos pays its employees well and offers attractive benefits such

as employees receiving full health-care coverage and a compressed workweek the

desire to work at Zappos seems to go beyond that As Hsieh would say happiness is

the driving force behind almost any action an individual takes Whether your goals

are for achievement affiliation or simply to find an enjoyable environment in which

to work Zappos strives to address these needs

7

Although Zappos has over 1300 employees the company has been able to

maintain a relatively flat organizational structure and prides itself on its extreme

transparency In an exceptionally detailed and lengthy letter to employees Hsieh

spelled out what the new partnership with Amazon would mean for the company

what would change and more important what would remain the same As a result of

this type of company structure individuals have more freedom which can lead to

greater satisfaction

The topic of motivation plays a central role in the field of management as it

is one of the most popular management topics Motivation derives from the Latin

word for movement and it has been widely acknowledged as a critical determinant

of our behavior Motivation affects how and to what extent we utilize our skills and

abilities Unmotivated employees are less willing to be cooperative and supportive

and they may decrease work effort time on the job productivity and performance

Thus we need to motivate employees to boost productivity Jeff Taylor founder of

Monstercom said that to be successful you have to be able to motivate others To

this end researchers are studying the factors that energize direct and sustain work-

related behavior and you will learn about their motivation theories in this chapter

Despite their difficulties because they canrsquot simply buy motivation

organizations are designing incentive systems to motivate employees Self-

motivation is one of the most important skills companies look for when hiring Thus

your ability to motivate yourself and others is critical to your career success and the

goal of this chapter is to increase your ability to do so

Based on the expiratory study done by most of the staff they consented with

the statement that the level of motivation is equivalent with the leadership styles of

the mangers

Be a yardstick of quality Some people arent used to an environment where

excellence is expected by Steve Jobs

8

12 PROBLEM STATEMENT

Motivation is defined as the process that initiates guides and maintains goal-oriented

behaviors Motivation is what causes us to act whether it is getting a glass of water

to reduce thirst or reading a book to gain knowledge The act or process of giving

someone a reason for doing something and it is also called as the act or process of

motivating someone Motivation is a desire or willingness to do something

enthusiasm It is a force or influence that causes someone to do something There are

three major components to motivation activation persistence and intensity

All levels of management perform these functions but the amount of time a manager

spends on each function depends on the level of management and the needs of the

organization Managers just dont go out and haphazardly perform their

responsibilities Good managers discover how to master five basic functions

planning organizing staffing leading and controlling

A manager needs to be a good leader While a manager organizes and plans the good

leader must also inspire employees with a vision for the organization A manager

needs to be an effective communicator and liaison between employees customers

and other managers of the organization A manager needs to be an effective

negotiator When organizations are developing or undergoing change the manager is

often required to negotiate with competitors contractors suppliers and employees

A manager must act as a figurehead that reinforces the mission and vision of an

organization to employees customers and other stakeholders

Leadership has a direct cause and effect relationship upon organizations and their

success Leaders determine values culture change tolerance and employee

motivation They shape institutional strategies including their execution and

effectiveness Leaders can appear at any level of an institution and are not exclusive

to management Successful leaders do however have one thing in common They

influence those around them in order to reap maximum benefit from the

organizationrsquos resources including its most vital and expensive its people Libraries

9

require leadership just like business government and non-profit organizations

Whether a public special or academic library that libraryrsquos leaders directly affect

everything from patron experience to successfully executing stated missions

including resource allocation services offered and collection development strategies

In fact the influence of leaders and their effectiveness in moving people to a shared

vision can directly shape the libraryrsquos people its materials how patrons use or

interact with them and whether or not that experience is beneficial With leadership

potentially playing such a vital role in the success of information centers and patron

experiences it is useful to consider the different types of leaders and their potential

impact on libraries as organizations

Current leadership theories describe leaders based upon traits or how influence and

power are used to achieve objectives When using trait-based descriptions leaders

may be classified as autocratic democratic bureaucratic or charismatic If viewing

leadership from the perspective of the exchange of power and its utilization to secure

outcomes leaders are situational transactional or transformational Understanding

these different tropes can provide a vocabulary for discussion that can lead to

meaningful desired results It bears noting that not all leaders are created equal and

leadership quality may vary enormously across industries or simply within an

organization In addition identifying an individual leaderrsquos style is central to

evaluating leadership quality and effectiveness especially as it relates to

organizational goals Below is a brief examination of each common leadership style

listed above and their potential impact on a group as well as their relative usefulness

Leadership style impacts the organization by affecting employee morale

productivity decision-making speed and metrics Successful leaders carefully

analyze problems assess the skill level of subordinates consider alternatives and

make an informed choice By choosing the most appropriate leadership style for the

situation an effective leader provides a lasting impact Leaders establish a clear

distinction between subordinates and superiors

When leaders use a coaching style instead subordinates feel safer and encouraged to

focus on their own development which ultimately helps the company for the long

term by increasing employee morale retention and satisfaction A leader engages

10

with employees to figure out the best way to accomplish the companyrsquos strategic

goals This includes decreased errors minimized waste and increased customer

satisfaction Participative leaders run team-building exercises to promote cultural

awareness and diversity which can improve productivity by allowing the team to

recognize each otherrsquos strengths and value

13 SIGNIFICANT OF THE STUDY

There are a number of different styles of leadership and management that are

based on different theories The individuals style will be use based on a combination

of their beliefs values and preferences as well as the organizational culture and

norms which will encourage some styles and discourage others

Different motivational theories can directly impact an employeersquos

contribution to the overall success of an organization Additionally motivational

theories can influence the behaviors and leadership methods within an organization

The result of employee motivation combined with leadership theories will influence

employee satisfaction This article will review factors that are directly attributed to

employee satisfaction

According to Watkiss (2004) motivation is the way to drive person into

doing something Much of the driven are the thought of a potential reward or a

consequence of not doing something Motivation is the forces the people do

something this is a result of the individual needs being satisfied (or met) so that

individual has the inspiration to complete the task Motivation refersto the initiation

direction intensity and persistence of human behaviour Based on the definition of

Watkiss (2004) it can be concluded that the motivation is the idea and initiative to

encourage and drive the individual to do something or to performance better jobs

Ormrod (2003) stated that the main reason of existence for organizations is not

merely to survive but also to gain profit and the companies enable to competitive

11

weather in locally or globally In order to achieve these missions companies have to

satisfy the employees who are considered asa cornerstone in many companies Thus

the employees would have a high morale self-esteem and also feel comfortable

toward the place where they work in However it is hard to argue that a motivated

workplace means that the organizations would get high performance or maybe

would increase revenue However managers is necessary to take actions in order to

satisfy employees and thereby it is suppose to increase the employeersquos motivation

After increasing motivations the employees will work harder and feel that they are

responsible to achieve all targets and goals that ordered by supervisors In other

words mean that employees would be fell that the organization as belong to them

For an instance motivation in the education process can have many effects on

how students learn and their behaviour to the course matter (Ormrod 2003) It can

direct behaviour toward particular goals and lead to increased effort and energy

It also can help the organization involved in determining the level of it It is

to help the managers to find his or hers leadership styles and increases the leadership

qualities Leadership is a fundamental aspect of the human condition Leadership

today is more difficult and more necessary than before The health and growth of any

organization rises and falls on leadership Studying leadership will make us better

followers Leadership skills can be learned in a systematic and thorough way

14 BACKGROUND OF THE APPLE INC

Apple started in 1976 as a computer company In the last decade however

Apple has expanded into a very intricate company that specializes in much more than

just computers In 2001 Apple broke the barrier with the iPod eventually becoming

the dominant market leader in music players As well Apple joined the phone

industry in 2007 with the iPhone which has also been widely successful

12

Apple is a consumer goods company and therefore evaluating its value

requires understanding its products and consumers This can be very difficult

because Apple competes with many different companies throughout the different

industries it takes part in

Apple has established a unique reputation in the consumer electronics

industry One of the most unique things about Apple is that it has a very strong

customer base This is extremely important in understanding Apple

Apple is probably the most well-known company when it comes to the

making of technology that is cutting edge and something that everyone wants to have

in their possession Apple Computer first came to be a company in 1976 when Steve

Jobs and Steve Wozniak when they released the Apple I and was located in

Cupertino California These two young men dropped out of college and were often

viewed as outcasts in most of the places that they were at including schools which

could have been the reason that they dropped out of college As most people have

heard Apple really started in the basement or garage depending on who the person

talks to rather than at some expensive business location Which is perhaps the reason

so many people were first intrigued by the brand and could be the reason that the

computers were such a success they were created by guys that knew what they

wanted and passed this on to the rest of the world And what they wanted was

something that other people wanted as well

The first order that the two built is somewhat of an amazing feat that was the

beginning of the company After being introduced to one another they made a

working model of their computer and took it to a nearby computer store in order to

try to make it onto the market The owners of the store ordered fifty of the machine

that was to be fully assembled and ready to go which seemed to be an impossible

feat However they did succeed as they bartered and promised many IOUs to

companies to get the parts that they would need since they had no money to buy

these on their own They finished all fifty machines in thirty days and took them to

the store to sell which they received around five hundred dollars a piece for these

machines They were a hit with those that came to the store

Now Apple is a brand that most people automatically know all over the

world They are known for their innovative technology that is usually the first of its

kind on the market and something that all people love to own and make their lives a

bit easier with the advancements that they gave people The company continued to

13

stay on top of their game and improve upon their technology they produced such

things as the iMac which really did help to propel the company in the eyes of many

consumers

The first home computer with a GUI or graphical user interface was the

Apple Lisa The very first graphical user interface was developed by the Xerox

Corporation at their Palo Alto Research Center (PARC) in the 1970s Steve Jobs

visited PARC in 1979 (after buying Xerox stock) and was impressed and influenced

by the Xerox Alto the first computer ever with a graphical user interface Jobs

designed the new Apple Lisa based on the technology he saw at Xerox

With the 1984 Apple Macintosh Steve Jobs made sure developers created

software for the new Macintosh Computer Jobs figured that software was the way to

win the consumer over

14

CHAPTER 2

LITERATURE REVIEW

21 DEFINITION AND MOTIVATION THEORY

Motivation is internal and external factors that stimulate desire and energy in

people to be continually interested and committed to a job role or subject or to make

an effort to attain a goal

Motivation results from the interaction of both conscious and unconscious

factors such as the (1) intensity of desire or need (2) incentive or reward value of the

goal and (3) expectations of the individual and of his or her peers These factors are

the reasons one has for behaving a certain way An example is a student that spends

extra time studying for a test because he or she wants a better grade in the class

Motivation is also a feeling of enthusiasm or interest that makes you

determined to do something Motivation is the desire that fuels a person to do certain

things based on the wants and needs of a person If a person wishes to meet these

wants and needs then it necessitates him to motivate himself so that he can make

certain moves A person is unique and apart from another so his wants and needs

vary greatly from that of the other The same is true for the peoples levels of

motivation

The different wants and needs in every person vary in intensity based on the

focus goals and the total human psyche of the person This is why the motivation of

a person is unique despite having similar wants and needs with others

The decision to increase your motivation is the key to the bringing a greater

sense of it for yourself This can be done by putting greater focus on the things that

15

you want to achieve until you actually accomplish them The stronger your focus is

on the goal the greater the motivation will be

The truth of the matter is if you are unable to keep track of your goals it can

be generalized that you do not really desire to achieve it Motivation can come

naturally and no amount of inspirational talk will set you to action if you really are

not into taking the goal seriously

Setting goals that stir positive feelings within you are important to keep

yourself motivated Once you have found these focus yourself on being able to get a

hold of them There will be a lot of distractions so pick up at a comfortable pace and

make things happen

The definition of motivation involves the total understanding of the self

Receiving rewards is one reason for being motivated but beyond that is a set of

benefits that are more valuable than concrete rewards These can be enhanced work

output more productivity better work habits and an increased of understanding of

yourself

According to various theories motivation may be rooted in the basic need to

stay motivated in the face of challenges and negative people Setbacks and

unsupportive colleagues or friends will make you even more determined when you

know how to stay motivated avoid the criticism endless nagging and moaning of

those around you When you easily and effortlessly get things done you give people

little reason to criticize you In fact they are likely to give you more freedom to do

things your way start new projects with enthusiasm and stay motivated over time

When you can see things through to completion you will have renewed confidence in

your ability to succeed stop things getting any worse When you know how to be

highly motivated in a matter of seconds you can turn around situations you have

neglected in the past feel in charge of you life As you get more done with ease you

will have order where you used to have chaos You will know what you want and

feel compelled to move ahead and get it develop leadership skills and positively

affect those around you Your drive and enthusiasm will touch everyone you deal

with People will turn to you for leadership and guidance enjoy a more harmonious

home life Imagine hearing praise and gratitude for all the little things you get done

around the house You will enjoy a satisfying feeling of accomplishment at the end

of each evening eliminate problems while they are small You will deal with

potential problems and concerns sooner rather than later This habit alone will put

16

you back in control save money by getting things done on time You will eliminate

those late fees fines and charges that procrastinators waste their hard earned money

on put an end to regrets Become the kind of person who jumps on opportunities

And enjoy the excitement and passion you feel when you are giving 100

understand what motivates you and enjoy greater success When you discover your

unique motivation blueprint getting ahead will never be a mystery again You can

fire up your motivation engine whenever you choose to move ahead quickly in your

career When you can calmly and efficiently get your work done you position

yourself for more responsibility and a higher salary earn the respect of your boss and

colleagues As a dependable and productive member of the team people will

appreciate you and seek your valuable advice on important matters and Feel fantastic

about yourself As a motivated self-starter your self-esteem will soar you will

accomplish much more have greater success and live a full life

22 DEFINITION CONCEPT AND LEADERSHIP THEORY

In a research on leadership_(Stodgill(1974) has identified more than eleven

explanations on leadership which has different foundation Many definitions have

been identified by researchers for example Stoggil (1950) explained that leadership is

a process to influence people to achieve certain goals and target Tannembum amp

Massarik (1957) explained that A frame of reference Management

Science (October) 1-19t hellip)

Individuals are concerned not only with the absolute amounts of rewards they

receive for their efforts but also the praising from employer We lead when we

manage a football team or teach a classroom of children We lead our own children

when we are parents and we lead when we organize anything We certainly lead

when we manage projects or develop a new business We lead the moment we take

the first supervisory responsibility at work and we may lead even before we assume

official responsibility to do anything A vicar or preacher leads a congregation A

17

writer or visionary may lead when he or she puts pen to paper and creates a book or

poem or article which inspires and moves others to new thoughts and actions A

monarch and a president are both leaders So is a local councillor and so can be a

community fund-raiser A ruthless dictator is a leader So was Mother Theresa and

so was Mahatma Gandhi

We can find leadership in every sort of work and play and in every sort of

adventure and project regardless of scale and regardless of financial or official

authority And so given the many ways in which leadership operates it is no surprise

that leadership is so difficult to define and describe

Leadership is a process by which a person influences others to accomplish an

objective and directs the organization in a way that makes it more cohesive and

coherent Leaders carry out this process by applying their leadership attributes such

as beliefs values ethics character knowledge and skills

To inspire your workers into higher levels of teamwork there are certain

things you must be know and do These do not come naturally but are acquired

through continual work and study Good leaders are continually working and

studying to improve their leadership skills they are NOT resting on their laurels

The difference of staffsrsquo perceptions might be influenced by gender age

status academic qualifications work tenure educational level family background

interest and so on Itrsquos clear that the perceptions of staffs on their managerrsquos

leadership style can be influenced with so many factors and it plays an important role

is determining the climate success organization and the level of achievement of the

organization itself

23 PATH GOAL THEORY

The Path-Goal model is a theory based on specifying a leaders style or behavior that

best fits the employee and work environment in order to achieve goals (House

18

Mitchell 1974) The goal is to increase an employees motivation empowerment

and satisfaction so that they become productive members of the organization

Leadership concept that the subordinates accept a leaders behavior only so

far as they view it as resulting in immediate or future benefit Thus a leaders main

function is to clear a path to the realization of the subordinates goals he or she must

choose the behavior patterns that are most applicable in helping the subordinates get

what they want

Path-Goal is based on Vrooms (1964) expectancy theory in which an

individual will act in a certain way based on the expectation that the act will be

followed by a given outcome and on the attractiveness of that outcome to the

individual The path-goal theory was first introduced by Martin Evans (1970) and

then further developed by House (1971)

Leaders can take a strong or limited approach in these In clarifying the path

they may be directive or give vague hints In removing roadblocks they may scour

the path or help the follower move the bigger blocks In increasing rewards they

may give occasional encouragement or pave the way with gold

In fact leader should clarify the path so subordinates know which way to go

remove roadblocks that are stopping the things going there and Increasing the

rewards along the route There are four style of leadership which are supportive

directive participative and achievement-oriented leadership

Supportive leadership

Considering the needs of the follower showing concern for their welfare and

creating a friendly working environment This includes increasing the followers self-

esteem and making the job more interesting This approach is best when the work is

stressful boring or hazardous The leader make work pleasant for the workers by

showing concern for them and by being friendly and approachable It is most

effective in situations in which tasks and relationships are physically or

psychologically challenging Good relations are promoted with the group and

sensitivity to subordinates needs is shown

Directive Leadership

Telling followers what needs to be done and giving appropriate guidance

along the way This includes giving them schedules of specific work to be done at

19

specific times Rewards may also be increased as needed and role ambiguity

decreased (by telling them what they should be doing)

This may be used when the task is unstructured and complex and the follower

is inexperienced This increases the followers sense of security and control and

hence is appropriate to the situation

The leader informs her followers on what is expected of them such as telling

them what to do how to perform a task and scheduling and coordinating work It is

most effective when people are unsure about the task or when there is a lot of

uncertainty within the environment Specific advice is given to the group and ground

rules and structure are established For example clarifying expectations specifying

or assigning certain work tasks to be followed

Participative leadership

Consulting with followers and taking their ideas into account when making

decisions and taking particular actions This approach is best when the followers are

expert and their advice is both needed and they expect to be able to give it The

leaders consult with their followers by consulting with them before making a

decision on how to proceed It is most effective when subordinates are highly trained

and involved in their work Decision making is based on consultation with the group

and information is shared with the group

Achievement-oriented leadership

Setting challenging goals both in work and in self-improvement (and often

together) High standards are demonstrated and expected The leader shows faith in

the capabilities of the follower to succeed This approach is best when the task is

complex

The leader sets challenging goals for his followers expects them to perform

at their highest level and shows confidence in their ability to meet this expectation

It is most effective in professional work environments such as technical or

scientific or in achievement environments such as sales Challenging goals are set

and high performance is encouraged while confidence is shown in the groups ability

The path-goal theory by House(1971) also known as the path-goal theory of

leader effectiveness or the path-goal model is a leadership theory in the field

The original path-goal theory identifies achievement-oriented directive

participative and supportive leader behaviors

20

The directive path-goal clarifying leader behaviour refers to situations where

the leader lets followers know what is expected of them and tells them how to

perform their tasks

24 NEED FOR ACHIEVEMENT THEORY

Need for Achievement (n Ach) is the degree to which someone is motivated

to set and reach goals People with a high n Ach are usually driven to succeed for

internal reasons such as personal satisfaction rather than by external pressures

Personality trait characterized by an enduring and consistent concern with

setting and meeting high standards of achievement This need is influenced by

internal drive for action (intrinsic motivation) and the pressure exerted by the

expectations of others (extrinsic motivation) Measured by thematic appreciation

tests need for achievement motivates an individual to succeed in competition and to

excel in activities important to him or her

These individuals work hard to meet their goals and tend to take on tasks that

are moderately difficult to accomplish If they choose a goal that is too easy the

achievement is not very rewarding and if they chose something that is too difficult

success may not be obtainable Say someone with a high n Ach is just beginning to

set high standards for themselves in fitness They may aim to run a 5k (3-mile) race

but they would shy away from a longer race until they have become a more

experienced runner so they arenrsquot setting themselves up for failure

People high in N-Ach are characterized by a tendency to seek challenges and

a high degree of independence Their most satisfying is the recognition of their

achievements

21

25 DIRECTIVE LEADERSHIP STYLE

The directive leadership style is one of four leadership behaviours identified

by the path-goal theory of leadership Directive leadership is characterized by setting

clear objectives and rules for your subordinates and ensuring that your expectations

and directions are clearly defined and understood by your subordinates Directive

leadership may be advisable when subordinates are unskilled or inexperienced at a

complex task It may backfire if imposed upon highly skilled and experienced

employees who are extremely competent to perform the task

An instructional type of managerial style characterized by a leader who tells

subordinate staff what they are expected to do and how to perform the expected

tasks A directive leadership style might be helpful for a manager within a business

where their subordinate staff members have jobs that are not particularly specialized

and so they need more guidance to avoid uncertainty

Directive leadership is one of five models of leadership described by Bernard

Bass Directive leadership is a style of leading people in a business or project It is

probably the most common form of leadership existing in large businesses today It

is very common in traditional business and traditional cultures This style of

leadership consists of a manager or superior person directing subordinates to

complete or work on a task at hand The manager will tell the employee exactly what

to do and how to do it He or she will have specific standards and will demand that

they be met The manager leads with total authority The military is a good example

of directive leadership However in business it does not always work as well

Directive leadership does not allow an employee to reach their potential nor does it

allow the employee to express their independent thoughts or creativity

Directive leader is a leader who is very strict autocratic makes use of his

power of influence from his position to control reward and force the followers to

comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)

22

26 SUPPORTIVE LEADERSHIP STYLE

Supportive Leadership is one of the leadership styles found in path-goal

theory A supportive leader try to decrease employee stress and frustration in the

workplace This method is effective when your work tasks are dangerous tedious

and stressful but is not really effective if your work tasks are intrinsically motivating

because you dont need to be motivated to do the work

Supportive leadership is a kind of leadership where you listen to your

workers and help them out when they need help Supportive leadership is an opposite

of autocratic leadership and is much more successful in many fields of work But not

in all of course

The leadership style I use to follow is Supportive leadership because

according to me the followers are as important as task The goals can only be achieve

with the help of followers if followers are facing any problem either in their personal

life or under organization roof the affection of that problem can be clearly measured

from their task results Moreover I use self-made theory in my leadership which is

Get addict an achieve according to this a person can achieve anything but the

conditions is that the person must be addicted to it If followers are facing any

grievances they canrsquot be addicted towards achievement Supportive leader in my way

does not only mean handling grievances of followers but I call myself supportive

leader because I plan my tactics towards achieving a goal according to the followers

ability and skills moreover according to their willingness and motivation towards

work Supportive leadership is It leads people It doesnt drive them It involves

them It doesnt coerce them It never loses sight of the most important principle

governing any project involving human beings namely that people are more

important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive

leadership is working along with followers guiding them helping them instead of

working ahead of them Human beings are most important aspect of this type of

leadership According to me this leadership can be done effectively if leaders treat

followers as one who work with him rather work for him Being the basket ball

captain for two consecutive years I applied my leadership style and maintained a

team

23

Supportive leadership is a reference to a particular leadership style for

business As management styles became more complex in the 1970s and 1980s

theories began to grow up Businesses started looking not only at the techniques of

management but at the different types of leaders found in business and what

categories those leaders fell into By the 1990s concepts such as supportive

leadership had become widely accepted Supportive leadership is a naturally organic

and emotionally sensitive style like other styles it is especially useful in certain

circumstances but the company must adopt a culture that encourages such styles for

them to be effective

In supportive leadership the manager is not so interested in giving orders and

managing every detail as in giving employees the tools they need to work

themselves While delegation is a vital part of supportive leadership managers do

not simply assign tasks and then receive the results Instead they work through the

tasks with employees to improve skills and talent until the manager does not need to

worry about a task being done correctly and the employee is fully empowered in a

particular area

27 PARTICIPATIVE LEADERSHIP STYLE

Lewinrsquos study found that participative leadership also known as democratic

leadership is generally the most effective leadership style Democratic leaders offer

guidance to group members but they also participate in the group and allow input

from other group members In Lewinrsquos study children in this group were less

productive than the members of the authoritarian group but their contributions were

of a much higher quality

Participative leadership is a style of leadership that involves all members of a

team in identifying essential goals and developing procedures or strategies to reach

those goals From this perspective this leadership style can be seen as a leadership

style that relies heavily on the leader functioning as a facilitator rather than simply

24

issuing orders or making assignments This type of involved leadership style can be

utilized in business settings volunteer organizations and even in the function of the

home

Participative leaders encourage group members to participate but retain the

final say over the decision-making process Group members feel engaged in the

process and are more motivated and creative

One of the main benefits of participative leadership is that the process allows

for the development of additional leaders who can serve the organization at a later

date Because leaders who favor this style encourage active involvement on the part

of everyone on the team people often are able to express their creativity and

demonstrate abilities and talents that would not be made apparent otherwise The

discovery of these hidden assets help to benefit the work of the current team but also

alerts the organization to people within the team who should be provided with

opportunities to further develop some skill or ability for future use

One potential disadvantage of participate leadership is the time factor This

leadership style does often involve the need for more time before action is taken

This is only natural since the very nature of this leadership style means allowing

input from every member of the team However the extra time necessary for this

process often leads to decisions that ultimately benefit everyone to a greater degree

than faster decisions that are more limited in scope

Participative leadership also expands the range of possibilities for the team

When leadership styles that essentially leave all the direction and decision making in

the hands of one individual it is much more difficult to see a given approach from

several different angles When the leadership style encourages others to be involved

in the decision making process a given course of action can be approached from a

variety of perceptions This can often point out strengths or weaknesses to the

approach that would have gone unobserved and thus unresolved without this type of

participatory brainstorming and decision making

Effective participative leadership allows the talents and skills of all the team

members to be utilized in arriving at decisions and taking courses of action While

the team leader is usually still responsible for making the final decision this sharing

of functions within the team provide the perfect environment for everyone to provide

input that has the potential to make that final decision more well-rounded and

ultimately profitable for the company as a whole

25

28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE

Management which sets challenging goals assists in training emphasizes

improvement and expects the highest levels of performance

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

Achievement-oriented leaders always learn They always take risk They

never gamble (There is a difference) They always teach and mentor others They

understand that failure to adapt and change means death and destruction on a

competitive battlefield Either products are always changing or consumers are

changing so businesses must adapt or dieAchievement -oriented leaders put the

right people on the bus and go to great lengths to keep them there They never

change the deal with their employees (except to make it sweeter) They share

success They set stretch goals and achieve them It is fascinating to watch those

leaders work with their teams They are unstoppable

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

26

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION

There are a number of different styles of leadership and management that are

based on different theories The individuals style will be use based on a combination

of their beliefs values and preferences as well as the organizational culture and

norms which will encourage some styles and discourage others

Idealized influence describes managers who are exemplary role models for

associates Managers with idealized influence can be trusted and respected by

associates to make good decisions for the organization Intellectual Stimulation

describes managers who encourage innovation and creativity through challenging the

normal beliefs or views of a group Managers with intellectual stimulation promote

critical thinking and problem solving to make improvement of organization

performance

Inspirational motivation describes managers who motivate associates to

commit to the vision of the organization Managers with inspirational motivation

encourage team spirit to reach goals of increased revenue and market growth for the

organization Individual consideration describes managers who act as coaches and

advisors to the associates Managers with individual consideration encourage

associates to reach goals that help both the associates and the organization

27

CHAPTER 3

METHODOLOGY

31 RESEARCH DESIGN

A research design encompasses the methodology and procedures employed to

conduct scientific research The design of a study defines the study type (descriptive

correlational semi-experimental experimental review meta-analytic) and sub-type

(eg descriptive-longitudinal case study) research question hypotheses

independent and dependent variables experimental design and if applicable data

collection methods and a statistical analysis plan

The research design is also the framework for conducting the marketing

research project that clarified the necessary procedure in order to obtain the

information needed to solve all the marketing problem

In order to collect as much data as possible a combination of descriptive and

analytical research designs based on result from the questionnaire observation and

interview were used by the researcher to analyses the influence of leader on

competitive market concept of motivation in organization and the ways that human

performances on a job can be link with ability and motivation in Apple Inc

The method has been used is to distribute the questionnaire throughout the

staff in order to collect a better result The reason for choosing this method is

28

because this is the most effectives way to study the relationship between leadership

style and motivational level The raw data was analyze according to the research

objectives

32 POPULATION AND SAMPLING TECHNIQUE

The population of this study are all the staff from Apple Inc The population

chosen consider those who have had experiences working in such a high

technological company like Apple Inc The Sampling technique used in this research

was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the

south of Ireland

Figure 31 Required Sample Size

29

CHAPTER 4

RESEARCH FINDING

A questionnaire is a means of eliciting the feelings beliefs experiences

perceptions or attitudes of some sample of individuals As a data collecting

instrument it could be structured or unstructured

The questionnaire is most frequently a very concise preplanned set of

questions designed to yield specific information to meet a particular need for

research information about a pertinent topic The research information is attained

from respondents normally from a related interest area The dictionary definition

gives a clearer definition A questionnaire is a written or printed form used in

gathering information on some subject or subjects consisting of a list of questions to

be submitted to one or more persons

The method of questionnaire have some advantages of in Economy - Expense

and time involved in training interviewers and sending them to interview are reduced

by using questionnaires Uniformity of questions - Each respondent receives the

same set of questions phrased in exactly the same way Questionnaires may

therefore yield data more comparable than information obtained through an

interview Standardization - If the questions are highly structured and the conditions

under which they are answered are controlled then the questionnaire could become

standardized The disadvantages of questionnaire are respondentrsquos motivation is

difficult to assess affecting the validity of response

30

41 RESPONSE RATE

The laminated random sampling technique was used and a total of 100

samples size were selected out of 100 populations 100 questionnaires were received

that is representing 90 of response rate The sample size was reasonable and

beyond the target that we set early and exceed our expectation This is to allow

further analysis that was surpass the demand

42 DESCRIPTIVE DEMOGRAPHIC PROFILE

The demographic profile is in Table 41 The distribution of respondents

includes 65 male and 35 female The age of respondents was from below 30

years 35 45 between 30 to 40 years 20 between 40 to 50 years While for

years of experience 30 out of the 50 respondents that we carried out for

questionnaire have less than 5 years of experience 30 between 6 to 10 years 28

between 11 to 15 years and 12 have more than 16 years of experience

For the level of education 45 stand for those who have SPMMCEOthers 30 of

the respondents have STPMHSEDIPLOMA 18 of the respondents have degree

and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of

them are single 38 of the respondents are married and only 20 of them are

widowed

Demographic

Items

Frequency Percentage ()

Gender

Male 65 65

Female 35 35

31

Age

lt30 35 35

31-40 45 45

41-50 20 20

Length of Service

lt5 30 30

6-10 30 30

10-15 28 28

gt16 12 12

Education

SPMMCE 45 45

STPMHSE

DIPLOMA

30 30

Degree 18 18

Masterrsquos Degree 7 7

Status

Single 42 42

Married 38 38

Widowed 20 20

Table 41 Demographic Profile

43 DESCRIPTIVE ANALYSIS

32

Design of minimum maximum mean and standard deviation of each item

can be refer rend to the table 42 below Based on the table it reveals that the

minimum value for the directive leadership style is 1 and maximum is 5 In term of

mean and standard deviation of the directive leadership style are 257 413 1144

and 1336 respectively

For supportive leadership style the minimum mean will be 334 and the

highest are 444 For standard deviation is 0991 and 1386 respectively

For minimum value for participative leadership style will be 1 and the

maximum is 5 in addition to that the mean and standard deviation of the variable is

between 367 to 444 and 367 and 1040 and 1264 respectively

The achievement oriented leadership style the mean and standard deviation

of the variable is between 349 to 413 and 1021 to 1165

For motivation achievement based on individual perception the minimum

values of variable range from 1 to 2 and the maximum variable is 5 Mean and

standard deviation of the variable is between 253 to 459 and 0906 to 1335

Variableconstruct Mean Std Deviation

Directive 358 1145

1 He has the final word in the office

matters

373 1336

2 He emphasizes that all rules and

regulations

257 1144

3 He give clear explanations of what is

expected of other

365 1224

4 He give subordinates explicit

instructions for how to do their work

413 1246

5 He show interest in subordinatesrsquo

personal concerns

382 1306

Supportive 383 1190

1 He often mingle with the staff 373 1386

2 He often spent time as necessary to 444 0991

33

hear complaint from staff

3 Providing guidance without pressure

is the

key to being a good leader

362 1259

4 As a rule leaders should allow

subordinates

to appraise their own work

334 1072

5 Leaders should give subordinates

complete

freedom to solve problems on their own

401 1240

Participative 408 1110

1 He is very responsive and easy to be

invited to discuss

367 1264

2 He easily understood 413 1105

3 When things go wrong and he need to

create a strategy to keep a project or process

running on schedule he call a meeting to get his

employees advice

433 1046

4 To get information out He send it by

email memos or voice mail very rarely is a

meeting called His employees are then

expected to act upon the information

384 1040

5 He want to create an environment

where the employees take ownership of the

project I allow them to participate in the

decision making process

444 1096

Achievement Oriented 387 1103

1 He determines the duties of staff 391 1113

2 He describes the conditions and tasks

and clearly what is expected

349 1021

3 He explain the level of performance 382 1165

34

that is expected of subordinates

4 He give vague explanations of what is

expected of subordinates on the job

413 1107

5 He consistently set challenging goals

for subordinates to attain

401 1110

Motivation Level 345 1178

1 1 I feel annoyed when thinking about

the things I would like to do new work

459 0906

2 I am ambitious in my career 288 1233

3 I am energized when

people count on me for ideas

439 0947

4 When involved in group projects my

team membersrsquo problems are my problems

301 1211

5 I find pleasure in recognizing and

celebrating the accomplishments of others

290 1125

6 As a practice I ask people

challenging questions when we are working on

projects together

301 1211

7 I take delight in complimenting

people I work with when progress is made

411 1190

8 I find it easy to be the cheerleader for

others when times are good and when times are

bad

382 1179

9 Team accomplishment is more

important to me than my own personal

accomplishments

321 1327

10 When involved in group projects I

am inclined to let my ideas be known

253 1335

Table 42 leadership style

35

44 RELIABILITY ANALYSIS

According to Hinton (2004) recommended four cut-off points for steadiness

which includes outstanding reliability (090 and above) high reliability (070 ndash 090)

moderate reliability (050 ndash 070) and low reliability (050 and below)

000 050 Low Reliability

050 070 Moderate Reliability

070 090 High Reliability

090 100 Outstanding

Reliability

Table 43 Reliability Analysis

Based on table 43 there are five constructs directive supportive

participative achievement-oriented and motivation level shown Cronbachrsquos Alpha

values of 0865 0914 0970 0974 and 0883 respectively None of constructs

confirm low reliability The high Cronbachrsquos Alpa values for all establish contain

that they are inwardly uniform That means all element of each establishes are

measuring the identical content creation In the nutshell the higher the Cronbachrsquos

Alpha value of a construct the higher the reliability is of measuring the same

construct

Const

ructs

Sample

Size(n)

No

of Items

Cronbachrsquos

Alpha (a)

Type

Direc 100 5 0865 High Reliability

36

tive

Supp

ortive

100 5 0914 Outstanding

Reliability

Partic

ipative

100 5 0970 Outstanding

Reliability

Achi

evement

100 5 0974 Outstanding

Reliability

Level

of Staff

Motivation

100 10 0883 Outstanding

Reliability

Table 44 Reliability Test

45 CORRELATION MATRIX

Correlation analysis was used to conclude and decide relationships between

two variables measured Toward this end Pearson correlation test was used to

diagnose whether leadership styles and motivation level are relevant to each other

Table 44 presents the correlation matrix results

Table 44 shows the relation of independent variables with motivation level

For finding the relation significant level plt 005 and plt 001were chosen

The value of correlation coefficient r for directive leadership style is 0356

with plt 005 which show a moderate relationship with the level of staff motivation

It is found that the value of correlation coefficient r for supportive leadership

style is 0369 with plt 001 show a strong relationship with the level of staff

motivation

Participative leadership style carry correlation coefficient value r of 035 2

with plt 005 which show a moderate relationship with the level of staff motivation

For achievement oriented leadership style the coefficient valuer is 0430

with plt 001 which show a strong relationship with the level of staff motivation

37

Correlation is significant at the 001 level (1-tailed)

Correlation is significant at the 005 level (1-tailed)

Constructs Directive Supportive Participative Achievement Motivation

() () () ()

Directive 1 0691 0717 0799 0356

0000 0000 0000 0012

() () ()

Supportive 1 0877 0676 0369

0000 0000 0009

() ()

Participative 1 0736 0352

0000 0012

()

Achievemen

t

1 0430

0022

Motivation 1

Table 45 Correlation between leadership styles and the level of staff

motivation

46 REGRESSION ANALYSIS

In this study multiple regression analysis was applied Each variable from

factor scores were used in the analysis Table 45 shows the results of multiple

regression analysis of the research The findings showed that leadership styles were

not significant and negatively correlate with level of motivation of staff The R2 =

38

0184 indicates that 1840 of the variance in variable level of motivation of the

staff (dependent variable) can be explained by leadership styles

Beta coefficient the achievement oriented has the highest B β =0225

followed by supportive leadership style β = 0111 directive β =0024 and the lowest

is participative leadership style is β = - 0003That means one unit increase in

directive leadership style will lead to 0024 increase in the level of motivation for

supportive leadership style one unit increase will lead to 00111 increase in the level

of motivation one unit increase in participative will lead to -0003 change in the

level of motivation of staff and one unit increase in achievement oriented will lead

to 0225 increase to the level of motivation of staff The findings explain that the

components of the leadership styles do not explain the level of motivation of the

staff

Instruction

R2=0184

Adjusted R2=0103 F= 2499 p lt 005

Dependent Variable Level of staff Motivation

Unstandardised

Coefficients

Standardise

d

Coefficient

Model B Std Error Beta t Sig

(Constant) 2268 0446 5430 0000

Total Score Directive 0024 0186 0031 0144 0984

Total Score Supportive 0101 0177 0161 0691 0585

Total Score Participative -0003 0191 -0055 -0020 1082

Total Score Achievement 0225 0170 0312 1456 0210

39

Table 46 Multiple Regression Analysis (n=50)

40

Chapter 5

CONCLUSION AND RECOMMENDATION

51 INTRODUCTION

This chapter target to discuss the outcome shown in the previous chapters by

setting against them with those finding principles and earlier investigation in the

common field Moreover the investigationrsquos confines and recommendations for the

future research and practice are shown in this chapter

52 DISCUSSION OF FINDING

The objectives of this investigation were to determine the relationship

between leadership style and motivation level It is a study of Apple Incorporation

The outcome of this investigation gives that the leadership styles are supported to the

level of staff motivation The independents variables had correlation with the level of

the staff motivation that is illustrated in Table 42 in the preceding chapter

Based on the analysis of the research (Sample the leadership styles of the

manager of the Apple Incorporation) is significant with the leadership style which

has been practiced by Chief Executive Officer of Apple Incorporation in the District

41

of Johor Bahru Johor James Liow 1992) Analysis from the research found that the

most dominant leadership is achievement oriented followed by supportive directive

participative and achievement oriented

In discussing the results the researchers prefer to discuss each hypothesis

separately in order to get an accurate and complete perceptive of the relationship

between leadership style and motivation level

The results revealed that the respondents perceived the all four leadership

styles of the manager have relation with their level of motivation towards their jobs

Furthermore the results revealed that there is significant relationship between

leadership style and motivation level

What is remarkable here is that this findings correlates strongly with the

arguments that say that relationship between leadership style and motivation level

can be both influential and no influential with staffrsquos motivation and his or her

leadership styles depends on his or her choice of the style that suits the situation or

the company

For example the researchers of University Malaya claimed that the

leadership styles of leader had relationship with staffrsquos motivation but depending on

their jobs according to the job description and the organizational chart that informs

employees what when and how tasks should be done

53 LIMITATION OF STUDY

One of the limitations in research includes lack of adequate information on a

particular subject Research equipments are very hard or expensive to acquire leading

to formulation mere assumptions Another hindrance is poor or inaccessibility to the

region of study

Some of the limitations of doing a research include access of information

availability of enough resources and time management The availability of experts in

42

editing and guidance may also be minimal where support from friends or

organisation may not be enough

The limitations of the study are those characteristics of design or

methodology that impacted or influenced the application or interpretation of the

results of your study They are the constraints on generalizability and utility of

findings that are the result of the ways in which you chose to design the study andor

the method used to establish internal and external validity

Another limitation related to building the evidence about ldquosurvival of

consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin

spiritrdquo Not knowing all of your extended family members limits your ability to

verify statements communicated by the Medium When information related to a

discarnate is not verified this result could be related to the sitterrsquos limitations but it

may also be related to the Medium These challenges however highlight the

limitations of spirit communication and in general further highlights the complexity

of studying the ldquoA study of Apple Incorporationrdquo

Limitations in research methods vary depending on the type of method used

and how it was conducted They include language barriers you might want to do a

research on something that is in a language which you do not understand and the

production of a translator is not available You might also be short of the research

materials and others are not immediately available among others

Limitations are influences that the researcher cannot control They are the

shortcomings conditions or influences that cannot be controlled by the researcher

that place restrictions on your methodology and conclusions Any limitations that

might influence the results should be mentioned

54 SUGGESTIONS FOR FUTURE RESEARCH

From this research the researcher recommends a several means that could be

taken to improve staffrsquos motivation by concentrating on leadership styles

43

According to Marketing minds (2012) Apple Inc uses the Apple brand to

compete across several highly competitive markets including the personal computer

industry with its Macintosh line of computerslaptops and related software the

consumer electronics industry with products such as the iPod digital music

distribution through iTunes Music Store the smart phone market with the Apple

iPhone magazine book games and applications publishing via the AppsStore for

iPhone and the iPad tablet computing device and movie and TV content distribution

with Apple TV The company is also establishing a very strong marketing presence

relative to the rival (Google) in the advertising market via its business Apps and iAd

network Steve Jobs the co-Founder of Apple described the company as being a

mobile devices company largest in the world as their revenues are bigger than

Nokia Samsung or Sonys mobile devices business

The story started two months ago when Google released its first smart phone

This new smart phone made by a Taiwanese company called HTC and the phone

called Nexus One After three weeks Apple Company said is going to sue the

manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC

The company which has been releasing iPhone since 2007 believes that HTC

illegally used 20 patents of Apple These patents are related to user interface

architecture and hardware of iPhone Apple Company filed a lawsuit in US District

Court in Delaware and an objection presented to the International Trade Commission

in USA too

In response to these accusations made by Apple Company against HTC

company The HTC denied Applersquos allegations and declared to fight the suit In other

response HTC said it has been making phones for a far longer time than Apple

including a touch screen device called the XDA that predates the iPhone by about 5

years

Implications

The implications here appear to be that HTCrsquos technological primary somehow goes

against Applersquos claims that the company violated 20 of its patents And while itrsquos

certainly possible that that might be the case itrsquos hard to accept that argument

without a list of patents to back it up

Patents

44

Here some of the patents that Apple Company accusing HTC Company used them

for its new Nexus phone manufactured for Google They are Multi-touch Screen

Multifinger gestures device integration and multitasking accelerometer patents

What is Android Android is a software installed in the mobile devices that includes

an operating system middleware and key applications The Android SDK provides

the tools and APIs necessary to begin developing applications on the Android

platform using the Java programming language

Terminology

Today in the market consumer have a lot of options for every product

whether it be an IT product or Home PCs or consumer durables or a FMCG product

This study may be helpful for company to know about the factors affecting the

consumer behavior and patterns of the consumer It may also be helpful to know the

specific requirement of customer so that the customer can be easily satisfied

Moreover this study helps to know the buying habits and patterns of customer The

study will help the company to understand the relationship that a consumer have with

their Apple product It will help to ascertain the reason which makes the undisputed

leader in almost every segment in which they operate

All Apple Professional Development facilitators are educators themselves

That gives them a unique view they know whatrsquos important in the classroom so they

can ensure that you learn about your Apple products and how they can best serve you

and your students We have created workshops in the following categories

These curriculum-focused workshops help teachers apply their skills with

Apple products to specific areas and disciplines to produce effective personal

learning for their students

Focused on technology skills these foundational workshops help teachers

become confident and comfortable integrating Apple products into their teaching

strategies

These workshops for school leaders and Education decision-makers focus on

issues important to success such as visioning and planning

Our research investigated the role of social norms in an extended theory of

planned behavior (TPB) in the explanation of prostatecolorectal cancer screening

(CS) intention and the prediction of CS uptake among men

45

Apple is well known for giving its customers things that they need but didnt

know they needed until the product shipped In that spirit Apple is in a unique

position to make further gains with that philosophy especially as other companies

pull back reduce RampD or get out of some markets completely

I written before about how Apples financial position gives it a unique

competitive advantage over the competition That discussion pointed to how Apple

can pay cash for components get to the front of supplier delivery schedules then

through volume drive prices down putting extreme price pressure on the

competition while they develop the next generation with RampD dollars

Even as Apple does this they are mindful of their brand Selling cheap

products doesnt sit well with Apple and they definitely dont want to undercut or

cannibalize other product lines

So if one asks the question about what Apple can deliver in a time when

customers are watching every penny its silly to envision a cheaper stripped down

version of a product thats already doing well Instead as Apple ponders how to

deliver new products to cost conscious customers the company tends to think about

holes in the market that can be exploited with their technology -- but which dont

undercut current products

There are other considerations as well For example the iPod touch doesnt

have a camera or an FM radio Other than the CPU it doesnt radiate and can

therefore be used in corporate or government environments that would otherwise

forbid a device that could be a security concern Our fantasies often neglect to

consider such things Because people expect to use their iPhone anywhere that

device has a different set of design constraints

Availability of multi-modal logistics services has been introduced and

occupational safety and health management system elaborated The DTPB can

provide a useful framework for evaluating interventions to increase logisticians

motivations to safety performance The overriding aim of this study was to design

and pilot test a questionnaire for subsequent use in a large-scale survey This study

describes the early stages of a research questionnaire development and a pilot study

The main results of this pilot study that the questionnaire proved to be reliable and

the analysis although preliminary provided strong support for the predictive power

of the DTPB The evaluation led to minor changes in the questionnaire Currently

46

the relevant literature surrounding the DTPB reveals a lack of research that utilizes

empirically validated theories in the field of logistics safety There is therefore a need

to consider more practical issues that emerge when applying the theory As is often

the case with the DTPB questionnaire the participants thought the questionnaire was

rather long This is important given that lengthy questionnaires can impact on data

quality through reduced completion rates due to factors such as lowered participant

motivation The length of the questionnaire could be accommodated thereby

encouraging participation Another comment levied at the DTPB questionnaire is that

it appears rather repetitive Indeed responses received in the present context included

wersquove answered that already Alternatively it may be better to group the outcomes

and behavioural belief statements and address the issue of similarity

Although the key purpose of this study was to develop and pilot a

questionnaire and not to generalize its findings it is of interest to note that the

occupational doctors advice has significant relationship to safety performance One

possible reason is that occupational safety and health information is not easily

available thereby increasing the reliance of the workers on the occupational doctors

advice This finding together with the significant influence of peer culture within the

DTPB framework would seem to strengthen the view that increasing exposure of

logisticians to occupational safety and health may encourage more positive

subjective norms and implies that contact with occupational doctors may encourage

the logisticians to work safely

Deeper interpretation suggests that peers causal attributions regarding safety

performance in their workplace may exert a comparatively strong influence over

logisticians991257 safety It also adds weight to the suggestion that occupational safety

and health training should form part of the logistics company991257s annual training plan

and as such supports the view that occupational safety and health intervention

programmes are required

He findings from questionnaire pilot test seem to corroborate previous

research by suggesting that subjective norms is a key issue to be addressed in any

occupational safety and programme as is the case of the logistics sector The result is

in line with the results reported by Hamilton and White Paris and Van den Broucke

and Fogarty and Shaw who found subjective norms to be important in affecting

adoption of a system As such it would seem that efforts should be made to enhance

knowledge and in particular to highlight the benefits of safety performance for both

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

REFERENCES

Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 15: Thesis Leadership of Apple

5

wants to do it Opportunity is about accessibility a person canrsquot do a task if she is not

given a chance or if she is denied access to necessary resources or amenities

This framework ndash looking at human performance as being influenced by

multiple factors ndash reflects the difficult and variable nature of our work today All of

these factors must be supported by the work environment in order for peoplersquos best

work to occur So how can the workplace help

According to Judith Heerwagen a former scientist with the Pacific Northwest

National Laboratory who is now a program expert with the General Services

Administration productivity and the workplace are related in these ways

In this section we discuss what motivation is and why it is important and

how motivation affects behaviour human relations and performance Motivation is

defined as ldquothe intention of achieving a goal leading to goal directed behaviour

When we refer to someone as being motivated we mean that the person is trying

hard to accomplish a certain task Motivation is clearly important for someone to

perform well However motivation alone is not sufficient

Ability is having the skills and knowledge required to perform the job is also

important and is sometimes the key determinant of effectiveness Finally

environmental factors having the resources information and support one needs to

perform well are also critical to determine performance

ldquoA building can affect opportunity by providing equitable access to

conditions that reduce health and safety risks equitable access to amenities and

compensatory design options where inequities exist and are difficult to eliminate

entirelyrdquo

ldquoA building can positively affect ability by providing comfortable ambient

conditions by enabling individual control and adjustment of conditions and by

reducing health and safety risks Negative impacts on ability to do work are

associated with conditions that are uncomfortable distracting hazardous or noxious

ldquoA building can positively affect motivation by providing conditions that

promote positive affective functioning psychological engagement and personal

control Moods create the lsquoaffective contextrsquo for thought processes and behaviors and

are directly tied to motivation

Motivation is the internal process leading to behavior to satisfy needs

6

Have you ever wondered why people do the things they do The primary

reason people do what they do is to meet their needs or wants The process people go

through to meet their needs is

Need rarrMotive rarrBehaviour rarrSatisfaction or Dissatisfaction

What makes employees willing to ldquogo the extra milerdquo to provide excellent

service market a companyrsquos products effectively or achieve the goals set for them

Answering questions like this is of utmost importance to understand and manage the

work behaviour of our peers subordinates and even supervisors As with many

questions involving human beings the answers are anything but simple Instead

there are several theories explaining the concept of motivation

Performance = motivation x ability x environment

According to this equation motivation ability and environment are the major

influences over employee performance Performance is a function of motivation

ability and the environment in which you work Zappos seems to be creating an

environment that encourages motivation and builds inclusiveness The company

delivers above and beyond basic workplace needs and addresses the self-

actualization needs that most individuals desire from their work experience CEO

Tony Hsieh believes that the secret to customer loyalty is to make a corporate culture

of caring a priority This is reflected in the companyrsquos 10 core values and its

emphasis on building a team and a family During the interview process applicants

are asked questions relating to the companyrsquos values such as gauging their own

weirdness open-mindedness and sense of family Although the offer to be paid to

quit during the training process has increased from its original number of $400 only

1 of trainees take the offer Work is structured differently at Zappos as well For

example there is no limit to the time customer service representatives spend on a

phone call and they are encouraged to make personal connections with the

individuals on the other rather than try to get rid of them

Although Zappos pays its employees well and offers attractive benefits such

as employees receiving full health-care coverage and a compressed workweek the

desire to work at Zappos seems to go beyond that As Hsieh would say happiness is

the driving force behind almost any action an individual takes Whether your goals

are for achievement affiliation or simply to find an enjoyable environment in which

to work Zappos strives to address these needs

7

Although Zappos has over 1300 employees the company has been able to

maintain a relatively flat organizational structure and prides itself on its extreme

transparency In an exceptionally detailed and lengthy letter to employees Hsieh

spelled out what the new partnership with Amazon would mean for the company

what would change and more important what would remain the same As a result of

this type of company structure individuals have more freedom which can lead to

greater satisfaction

The topic of motivation plays a central role in the field of management as it

is one of the most popular management topics Motivation derives from the Latin

word for movement and it has been widely acknowledged as a critical determinant

of our behavior Motivation affects how and to what extent we utilize our skills and

abilities Unmotivated employees are less willing to be cooperative and supportive

and they may decrease work effort time on the job productivity and performance

Thus we need to motivate employees to boost productivity Jeff Taylor founder of

Monstercom said that to be successful you have to be able to motivate others To

this end researchers are studying the factors that energize direct and sustain work-

related behavior and you will learn about their motivation theories in this chapter

Despite their difficulties because they canrsquot simply buy motivation

organizations are designing incentive systems to motivate employees Self-

motivation is one of the most important skills companies look for when hiring Thus

your ability to motivate yourself and others is critical to your career success and the

goal of this chapter is to increase your ability to do so

Based on the expiratory study done by most of the staff they consented with

the statement that the level of motivation is equivalent with the leadership styles of

the mangers

Be a yardstick of quality Some people arent used to an environment where

excellence is expected by Steve Jobs

8

12 PROBLEM STATEMENT

Motivation is defined as the process that initiates guides and maintains goal-oriented

behaviors Motivation is what causes us to act whether it is getting a glass of water

to reduce thirst or reading a book to gain knowledge The act or process of giving

someone a reason for doing something and it is also called as the act or process of

motivating someone Motivation is a desire or willingness to do something

enthusiasm It is a force or influence that causes someone to do something There are

three major components to motivation activation persistence and intensity

All levels of management perform these functions but the amount of time a manager

spends on each function depends on the level of management and the needs of the

organization Managers just dont go out and haphazardly perform their

responsibilities Good managers discover how to master five basic functions

planning organizing staffing leading and controlling

A manager needs to be a good leader While a manager organizes and plans the good

leader must also inspire employees with a vision for the organization A manager

needs to be an effective communicator and liaison between employees customers

and other managers of the organization A manager needs to be an effective

negotiator When organizations are developing or undergoing change the manager is

often required to negotiate with competitors contractors suppliers and employees

A manager must act as a figurehead that reinforces the mission and vision of an

organization to employees customers and other stakeholders

Leadership has a direct cause and effect relationship upon organizations and their

success Leaders determine values culture change tolerance and employee

motivation They shape institutional strategies including their execution and

effectiveness Leaders can appear at any level of an institution and are not exclusive

to management Successful leaders do however have one thing in common They

influence those around them in order to reap maximum benefit from the

organizationrsquos resources including its most vital and expensive its people Libraries

9

require leadership just like business government and non-profit organizations

Whether a public special or academic library that libraryrsquos leaders directly affect

everything from patron experience to successfully executing stated missions

including resource allocation services offered and collection development strategies

In fact the influence of leaders and their effectiveness in moving people to a shared

vision can directly shape the libraryrsquos people its materials how patrons use or

interact with them and whether or not that experience is beneficial With leadership

potentially playing such a vital role in the success of information centers and patron

experiences it is useful to consider the different types of leaders and their potential

impact on libraries as organizations

Current leadership theories describe leaders based upon traits or how influence and

power are used to achieve objectives When using trait-based descriptions leaders

may be classified as autocratic democratic bureaucratic or charismatic If viewing

leadership from the perspective of the exchange of power and its utilization to secure

outcomes leaders are situational transactional or transformational Understanding

these different tropes can provide a vocabulary for discussion that can lead to

meaningful desired results It bears noting that not all leaders are created equal and

leadership quality may vary enormously across industries or simply within an

organization In addition identifying an individual leaderrsquos style is central to

evaluating leadership quality and effectiveness especially as it relates to

organizational goals Below is a brief examination of each common leadership style

listed above and their potential impact on a group as well as their relative usefulness

Leadership style impacts the organization by affecting employee morale

productivity decision-making speed and metrics Successful leaders carefully

analyze problems assess the skill level of subordinates consider alternatives and

make an informed choice By choosing the most appropriate leadership style for the

situation an effective leader provides a lasting impact Leaders establish a clear

distinction between subordinates and superiors

When leaders use a coaching style instead subordinates feel safer and encouraged to

focus on their own development which ultimately helps the company for the long

term by increasing employee morale retention and satisfaction A leader engages

10

with employees to figure out the best way to accomplish the companyrsquos strategic

goals This includes decreased errors minimized waste and increased customer

satisfaction Participative leaders run team-building exercises to promote cultural

awareness and diversity which can improve productivity by allowing the team to

recognize each otherrsquos strengths and value

13 SIGNIFICANT OF THE STUDY

There are a number of different styles of leadership and management that are

based on different theories The individuals style will be use based on a combination

of their beliefs values and preferences as well as the organizational culture and

norms which will encourage some styles and discourage others

Different motivational theories can directly impact an employeersquos

contribution to the overall success of an organization Additionally motivational

theories can influence the behaviors and leadership methods within an organization

The result of employee motivation combined with leadership theories will influence

employee satisfaction This article will review factors that are directly attributed to

employee satisfaction

According to Watkiss (2004) motivation is the way to drive person into

doing something Much of the driven are the thought of a potential reward or a

consequence of not doing something Motivation is the forces the people do

something this is a result of the individual needs being satisfied (or met) so that

individual has the inspiration to complete the task Motivation refersto the initiation

direction intensity and persistence of human behaviour Based on the definition of

Watkiss (2004) it can be concluded that the motivation is the idea and initiative to

encourage and drive the individual to do something or to performance better jobs

Ormrod (2003) stated that the main reason of existence for organizations is not

merely to survive but also to gain profit and the companies enable to competitive

11

weather in locally or globally In order to achieve these missions companies have to

satisfy the employees who are considered asa cornerstone in many companies Thus

the employees would have a high morale self-esteem and also feel comfortable

toward the place where they work in However it is hard to argue that a motivated

workplace means that the organizations would get high performance or maybe

would increase revenue However managers is necessary to take actions in order to

satisfy employees and thereby it is suppose to increase the employeersquos motivation

After increasing motivations the employees will work harder and feel that they are

responsible to achieve all targets and goals that ordered by supervisors In other

words mean that employees would be fell that the organization as belong to them

For an instance motivation in the education process can have many effects on

how students learn and their behaviour to the course matter (Ormrod 2003) It can

direct behaviour toward particular goals and lead to increased effort and energy

It also can help the organization involved in determining the level of it It is

to help the managers to find his or hers leadership styles and increases the leadership

qualities Leadership is a fundamental aspect of the human condition Leadership

today is more difficult and more necessary than before The health and growth of any

organization rises and falls on leadership Studying leadership will make us better

followers Leadership skills can be learned in a systematic and thorough way

14 BACKGROUND OF THE APPLE INC

Apple started in 1976 as a computer company In the last decade however

Apple has expanded into a very intricate company that specializes in much more than

just computers In 2001 Apple broke the barrier with the iPod eventually becoming

the dominant market leader in music players As well Apple joined the phone

industry in 2007 with the iPhone which has also been widely successful

12

Apple is a consumer goods company and therefore evaluating its value

requires understanding its products and consumers This can be very difficult

because Apple competes with many different companies throughout the different

industries it takes part in

Apple has established a unique reputation in the consumer electronics

industry One of the most unique things about Apple is that it has a very strong

customer base This is extremely important in understanding Apple

Apple is probably the most well-known company when it comes to the

making of technology that is cutting edge and something that everyone wants to have

in their possession Apple Computer first came to be a company in 1976 when Steve

Jobs and Steve Wozniak when they released the Apple I and was located in

Cupertino California These two young men dropped out of college and were often

viewed as outcasts in most of the places that they were at including schools which

could have been the reason that they dropped out of college As most people have

heard Apple really started in the basement or garage depending on who the person

talks to rather than at some expensive business location Which is perhaps the reason

so many people were first intrigued by the brand and could be the reason that the

computers were such a success they were created by guys that knew what they

wanted and passed this on to the rest of the world And what they wanted was

something that other people wanted as well

The first order that the two built is somewhat of an amazing feat that was the

beginning of the company After being introduced to one another they made a

working model of their computer and took it to a nearby computer store in order to

try to make it onto the market The owners of the store ordered fifty of the machine

that was to be fully assembled and ready to go which seemed to be an impossible

feat However they did succeed as they bartered and promised many IOUs to

companies to get the parts that they would need since they had no money to buy

these on their own They finished all fifty machines in thirty days and took them to

the store to sell which they received around five hundred dollars a piece for these

machines They were a hit with those that came to the store

Now Apple is a brand that most people automatically know all over the

world They are known for their innovative technology that is usually the first of its

kind on the market and something that all people love to own and make their lives a

bit easier with the advancements that they gave people The company continued to

13

stay on top of their game and improve upon their technology they produced such

things as the iMac which really did help to propel the company in the eyes of many

consumers

The first home computer with a GUI or graphical user interface was the

Apple Lisa The very first graphical user interface was developed by the Xerox

Corporation at their Palo Alto Research Center (PARC) in the 1970s Steve Jobs

visited PARC in 1979 (after buying Xerox stock) and was impressed and influenced

by the Xerox Alto the first computer ever with a graphical user interface Jobs

designed the new Apple Lisa based on the technology he saw at Xerox

With the 1984 Apple Macintosh Steve Jobs made sure developers created

software for the new Macintosh Computer Jobs figured that software was the way to

win the consumer over

14

CHAPTER 2

LITERATURE REVIEW

21 DEFINITION AND MOTIVATION THEORY

Motivation is internal and external factors that stimulate desire and energy in

people to be continually interested and committed to a job role or subject or to make

an effort to attain a goal

Motivation results from the interaction of both conscious and unconscious

factors such as the (1) intensity of desire or need (2) incentive or reward value of the

goal and (3) expectations of the individual and of his or her peers These factors are

the reasons one has for behaving a certain way An example is a student that spends

extra time studying for a test because he or she wants a better grade in the class

Motivation is also a feeling of enthusiasm or interest that makes you

determined to do something Motivation is the desire that fuels a person to do certain

things based on the wants and needs of a person If a person wishes to meet these

wants and needs then it necessitates him to motivate himself so that he can make

certain moves A person is unique and apart from another so his wants and needs

vary greatly from that of the other The same is true for the peoples levels of

motivation

The different wants and needs in every person vary in intensity based on the

focus goals and the total human psyche of the person This is why the motivation of

a person is unique despite having similar wants and needs with others

The decision to increase your motivation is the key to the bringing a greater

sense of it for yourself This can be done by putting greater focus on the things that

15

you want to achieve until you actually accomplish them The stronger your focus is

on the goal the greater the motivation will be

The truth of the matter is if you are unable to keep track of your goals it can

be generalized that you do not really desire to achieve it Motivation can come

naturally and no amount of inspirational talk will set you to action if you really are

not into taking the goal seriously

Setting goals that stir positive feelings within you are important to keep

yourself motivated Once you have found these focus yourself on being able to get a

hold of them There will be a lot of distractions so pick up at a comfortable pace and

make things happen

The definition of motivation involves the total understanding of the self

Receiving rewards is one reason for being motivated but beyond that is a set of

benefits that are more valuable than concrete rewards These can be enhanced work

output more productivity better work habits and an increased of understanding of

yourself

According to various theories motivation may be rooted in the basic need to

stay motivated in the face of challenges and negative people Setbacks and

unsupportive colleagues or friends will make you even more determined when you

know how to stay motivated avoid the criticism endless nagging and moaning of

those around you When you easily and effortlessly get things done you give people

little reason to criticize you In fact they are likely to give you more freedom to do

things your way start new projects with enthusiasm and stay motivated over time

When you can see things through to completion you will have renewed confidence in

your ability to succeed stop things getting any worse When you know how to be

highly motivated in a matter of seconds you can turn around situations you have

neglected in the past feel in charge of you life As you get more done with ease you

will have order where you used to have chaos You will know what you want and

feel compelled to move ahead and get it develop leadership skills and positively

affect those around you Your drive and enthusiasm will touch everyone you deal

with People will turn to you for leadership and guidance enjoy a more harmonious

home life Imagine hearing praise and gratitude for all the little things you get done

around the house You will enjoy a satisfying feeling of accomplishment at the end

of each evening eliminate problems while they are small You will deal with

potential problems and concerns sooner rather than later This habit alone will put

16

you back in control save money by getting things done on time You will eliminate

those late fees fines and charges that procrastinators waste their hard earned money

on put an end to regrets Become the kind of person who jumps on opportunities

And enjoy the excitement and passion you feel when you are giving 100

understand what motivates you and enjoy greater success When you discover your

unique motivation blueprint getting ahead will never be a mystery again You can

fire up your motivation engine whenever you choose to move ahead quickly in your

career When you can calmly and efficiently get your work done you position

yourself for more responsibility and a higher salary earn the respect of your boss and

colleagues As a dependable and productive member of the team people will

appreciate you and seek your valuable advice on important matters and Feel fantastic

about yourself As a motivated self-starter your self-esteem will soar you will

accomplish much more have greater success and live a full life

22 DEFINITION CONCEPT AND LEADERSHIP THEORY

In a research on leadership_(Stodgill(1974) has identified more than eleven

explanations on leadership which has different foundation Many definitions have

been identified by researchers for example Stoggil (1950) explained that leadership is

a process to influence people to achieve certain goals and target Tannembum amp

Massarik (1957) explained that A frame of reference Management

Science (October) 1-19t hellip)

Individuals are concerned not only with the absolute amounts of rewards they

receive for their efforts but also the praising from employer We lead when we

manage a football team or teach a classroom of children We lead our own children

when we are parents and we lead when we organize anything We certainly lead

when we manage projects or develop a new business We lead the moment we take

the first supervisory responsibility at work and we may lead even before we assume

official responsibility to do anything A vicar or preacher leads a congregation A

17

writer or visionary may lead when he or she puts pen to paper and creates a book or

poem or article which inspires and moves others to new thoughts and actions A

monarch and a president are both leaders So is a local councillor and so can be a

community fund-raiser A ruthless dictator is a leader So was Mother Theresa and

so was Mahatma Gandhi

We can find leadership in every sort of work and play and in every sort of

adventure and project regardless of scale and regardless of financial or official

authority And so given the many ways in which leadership operates it is no surprise

that leadership is so difficult to define and describe

Leadership is a process by which a person influences others to accomplish an

objective and directs the organization in a way that makes it more cohesive and

coherent Leaders carry out this process by applying their leadership attributes such

as beliefs values ethics character knowledge and skills

To inspire your workers into higher levels of teamwork there are certain

things you must be know and do These do not come naturally but are acquired

through continual work and study Good leaders are continually working and

studying to improve their leadership skills they are NOT resting on their laurels

The difference of staffsrsquo perceptions might be influenced by gender age

status academic qualifications work tenure educational level family background

interest and so on Itrsquos clear that the perceptions of staffs on their managerrsquos

leadership style can be influenced with so many factors and it plays an important role

is determining the climate success organization and the level of achievement of the

organization itself

23 PATH GOAL THEORY

The Path-Goal model is a theory based on specifying a leaders style or behavior that

best fits the employee and work environment in order to achieve goals (House

18

Mitchell 1974) The goal is to increase an employees motivation empowerment

and satisfaction so that they become productive members of the organization

Leadership concept that the subordinates accept a leaders behavior only so

far as they view it as resulting in immediate or future benefit Thus a leaders main

function is to clear a path to the realization of the subordinates goals he or she must

choose the behavior patterns that are most applicable in helping the subordinates get

what they want

Path-Goal is based on Vrooms (1964) expectancy theory in which an

individual will act in a certain way based on the expectation that the act will be

followed by a given outcome and on the attractiveness of that outcome to the

individual The path-goal theory was first introduced by Martin Evans (1970) and

then further developed by House (1971)

Leaders can take a strong or limited approach in these In clarifying the path

they may be directive or give vague hints In removing roadblocks they may scour

the path or help the follower move the bigger blocks In increasing rewards they

may give occasional encouragement or pave the way with gold

In fact leader should clarify the path so subordinates know which way to go

remove roadblocks that are stopping the things going there and Increasing the

rewards along the route There are four style of leadership which are supportive

directive participative and achievement-oriented leadership

Supportive leadership

Considering the needs of the follower showing concern for their welfare and

creating a friendly working environment This includes increasing the followers self-

esteem and making the job more interesting This approach is best when the work is

stressful boring or hazardous The leader make work pleasant for the workers by

showing concern for them and by being friendly and approachable It is most

effective in situations in which tasks and relationships are physically or

psychologically challenging Good relations are promoted with the group and

sensitivity to subordinates needs is shown

Directive Leadership

Telling followers what needs to be done and giving appropriate guidance

along the way This includes giving them schedules of specific work to be done at

19

specific times Rewards may also be increased as needed and role ambiguity

decreased (by telling them what they should be doing)

This may be used when the task is unstructured and complex and the follower

is inexperienced This increases the followers sense of security and control and

hence is appropriate to the situation

The leader informs her followers on what is expected of them such as telling

them what to do how to perform a task and scheduling and coordinating work It is

most effective when people are unsure about the task or when there is a lot of

uncertainty within the environment Specific advice is given to the group and ground

rules and structure are established For example clarifying expectations specifying

or assigning certain work tasks to be followed

Participative leadership

Consulting with followers and taking their ideas into account when making

decisions and taking particular actions This approach is best when the followers are

expert and their advice is both needed and they expect to be able to give it The

leaders consult with their followers by consulting with them before making a

decision on how to proceed It is most effective when subordinates are highly trained

and involved in their work Decision making is based on consultation with the group

and information is shared with the group

Achievement-oriented leadership

Setting challenging goals both in work and in self-improvement (and often

together) High standards are demonstrated and expected The leader shows faith in

the capabilities of the follower to succeed This approach is best when the task is

complex

The leader sets challenging goals for his followers expects them to perform

at their highest level and shows confidence in their ability to meet this expectation

It is most effective in professional work environments such as technical or

scientific or in achievement environments such as sales Challenging goals are set

and high performance is encouraged while confidence is shown in the groups ability

The path-goal theory by House(1971) also known as the path-goal theory of

leader effectiveness or the path-goal model is a leadership theory in the field

The original path-goal theory identifies achievement-oriented directive

participative and supportive leader behaviors

20

The directive path-goal clarifying leader behaviour refers to situations where

the leader lets followers know what is expected of them and tells them how to

perform their tasks

24 NEED FOR ACHIEVEMENT THEORY

Need for Achievement (n Ach) is the degree to which someone is motivated

to set and reach goals People with a high n Ach are usually driven to succeed for

internal reasons such as personal satisfaction rather than by external pressures

Personality trait characterized by an enduring and consistent concern with

setting and meeting high standards of achievement This need is influenced by

internal drive for action (intrinsic motivation) and the pressure exerted by the

expectations of others (extrinsic motivation) Measured by thematic appreciation

tests need for achievement motivates an individual to succeed in competition and to

excel in activities important to him or her

These individuals work hard to meet their goals and tend to take on tasks that

are moderately difficult to accomplish If they choose a goal that is too easy the

achievement is not very rewarding and if they chose something that is too difficult

success may not be obtainable Say someone with a high n Ach is just beginning to

set high standards for themselves in fitness They may aim to run a 5k (3-mile) race

but they would shy away from a longer race until they have become a more

experienced runner so they arenrsquot setting themselves up for failure

People high in N-Ach are characterized by a tendency to seek challenges and

a high degree of independence Their most satisfying is the recognition of their

achievements

21

25 DIRECTIVE LEADERSHIP STYLE

The directive leadership style is one of four leadership behaviours identified

by the path-goal theory of leadership Directive leadership is characterized by setting

clear objectives and rules for your subordinates and ensuring that your expectations

and directions are clearly defined and understood by your subordinates Directive

leadership may be advisable when subordinates are unskilled or inexperienced at a

complex task It may backfire if imposed upon highly skilled and experienced

employees who are extremely competent to perform the task

An instructional type of managerial style characterized by a leader who tells

subordinate staff what they are expected to do and how to perform the expected

tasks A directive leadership style might be helpful for a manager within a business

where their subordinate staff members have jobs that are not particularly specialized

and so they need more guidance to avoid uncertainty

Directive leadership is one of five models of leadership described by Bernard

Bass Directive leadership is a style of leading people in a business or project It is

probably the most common form of leadership existing in large businesses today It

is very common in traditional business and traditional cultures This style of

leadership consists of a manager or superior person directing subordinates to

complete or work on a task at hand The manager will tell the employee exactly what

to do and how to do it He or she will have specific standards and will demand that

they be met The manager leads with total authority The military is a good example

of directive leadership However in business it does not always work as well

Directive leadership does not allow an employee to reach their potential nor does it

allow the employee to express their independent thoughts or creativity

Directive leader is a leader who is very strict autocratic makes use of his

power of influence from his position to control reward and force the followers to

comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)

22

26 SUPPORTIVE LEADERSHIP STYLE

Supportive Leadership is one of the leadership styles found in path-goal

theory A supportive leader try to decrease employee stress and frustration in the

workplace This method is effective when your work tasks are dangerous tedious

and stressful but is not really effective if your work tasks are intrinsically motivating

because you dont need to be motivated to do the work

Supportive leadership is a kind of leadership where you listen to your

workers and help them out when they need help Supportive leadership is an opposite

of autocratic leadership and is much more successful in many fields of work But not

in all of course

The leadership style I use to follow is Supportive leadership because

according to me the followers are as important as task The goals can only be achieve

with the help of followers if followers are facing any problem either in their personal

life or under organization roof the affection of that problem can be clearly measured

from their task results Moreover I use self-made theory in my leadership which is

Get addict an achieve according to this a person can achieve anything but the

conditions is that the person must be addicted to it If followers are facing any

grievances they canrsquot be addicted towards achievement Supportive leader in my way

does not only mean handling grievances of followers but I call myself supportive

leader because I plan my tactics towards achieving a goal according to the followers

ability and skills moreover according to their willingness and motivation towards

work Supportive leadership is It leads people It doesnt drive them It involves

them It doesnt coerce them It never loses sight of the most important principle

governing any project involving human beings namely that people are more

important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive

leadership is working along with followers guiding them helping them instead of

working ahead of them Human beings are most important aspect of this type of

leadership According to me this leadership can be done effectively if leaders treat

followers as one who work with him rather work for him Being the basket ball

captain for two consecutive years I applied my leadership style and maintained a

team

23

Supportive leadership is a reference to a particular leadership style for

business As management styles became more complex in the 1970s and 1980s

theories began to grow up Businesses started looking not only at the techniques of

management but at the different types of leaders found in business and what

categories those leaders fell into By the 1990s concepts such as supportive

leadership had become widely accepted Supportive leadership is a naturally organic

and emotionally sensitive style like other styles it is especially useful in certain

circumstances but the company must adopt a culture that encourages such styles for

them to be effective

In supportive leadership the manager is not so interested in giving orders and

managing every detail as in giving employees the tools they need to work

themselves While delegation is a vital part of supportive leadership managers do

not simply assign tasks and then receive the results Instead they work through the

tasks with employees to improve skills and talent until the manager does not need to

worry about a task being done correctly and the employee is fully empowered in a

particular area

27 PARTICIPATIVE LEADERSHIP STYLE

Lewinrsquos study found that participative leadership also known as democratic

leadership is generally the most effective leadership style Democratic leaders offer

guidance to group members but they also participate in the group and allow input

from other group members In Lewinrsquos study children in this group were less

productive than the members of the authoritarian group but their contributions were

of a much higher quality

Participative leadership is a style of leadership that involves all members of a

team in identifying essential goals and developing procedures or strategies to reach

those goals From this perspective this leadership style can be seen as a leadership

style that relies heavily on the leader functioning as a facilitator rather than simply

24

issuing orders or making assignments This type of involved leadership style can be

utilized in business settings volunteer organizations and even in the function of the

home

Participative leaders encourage group members to participate but retain the

final say over the decision-making process Group members feel engaged in the

process and are more motivated and creative

One of the main benefits of participative leadership is that the process allows

for the development of additional leaders who can serve the organization at a later

date Because leaders who favor this style encourage active involvement on the part

of everyone on the team people often are able to express their creativity and

demonstrate abilities and talents that would not be made apparent otherwise The

discovery of these hidden assets help to benefit the work of the current team but also

alerts the organization to people within the team who should be provided with

opportunities to further develop some skill or ability for future use

One potential disadvantage of participate leadership is the time factor This

leadership style does often involve the need for more time before action is taken

This is only natural since the very nature of this leadership style means allowing

input from every member of the team However the extra time necessary for this

process often leads to decisions that ultimately benefit everyone to a greater degree

than faster decisions that are more limited in scope

Participative leadership also expands the range of possibilities for the team

When leadership styles that essentially leave all the direction and decision making in

the hands of one individual it is much more difficult to see a given approach from

several different angles When the leadership style encourages others to be involved

in the decision making process a given course of action can be approached from a

variety of perceptions This can often point out strengths or weaknesses to the

approach that would have gone unobserved and thus unresolved without this type of

participatory brainstorming and decision making

Effective participative leadership allows the talents and skills of all the team

members to be utilized in arriving at decisions and taking courses of action While

the team leader is usually still responsible for making the final decision this sharing

of functions within the team provide the perfect environment for everyone to provide

input that has the potential to make that final decision more well-rounded and

ultimately profitable for the company as a whole

25

28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE

Management which sets challenging goals assists in training emphasizes

improvement and expects the highest levels of performance

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

Achievement-oriented leaders always learn They always take risk They

never gamble (There is a difference) They always teach and mentor others They

understand that failure to adapt and change means death and destruction on a

competitive battlefield Either products are always changing or consumers are

changing so businesses must adapt or dieAchievement -oriented leaders put the

right people on the bus and go to great lengths to keep them there They never

change the deal with their employees (except to make it sweeter) They share

success They set stretch goals and achieve them It is fascinating to watch those

leaders work with their teams They are unstoppable

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

26

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION

There are a number of different styles of leadership and management that are

based on different theories The individuals style will be use based on a combination

of their beliefs values and preferences as well as the organizational culture and

norms which will encourage some styles and discourage others

Idealized influence describes managers who are exemplary role models for

associates Managers with idealized influence can be trusted and respected by

associates to make good decisions for the organization Intellectual Stimulation

describes managers who encourage innovation and creativity through challenging the

normal beliefs or views of a group Managers with intellectual stimulation promote

critical thinking and problem solving to make improvement of organization

performance

Inspirational motivation describes managers who motivate associates to

commit to the vision of the organization Managers with inspirational motivation

encourage team spirit to reach goals of increased revenue and market growth for the

organization Individual consideration describes managers who act as coaches and

advisors to the associates Managers with individual consideration encourage

associates to reach goals that help both the associates and the organization

27

CHAPTER 3

METHODOLOGY

31 RESEARCH DESIGN

A research design encompasses the methodology and procedures employed to

conduct scientific research The design of a study defines the study type (descriptive

correlational semi-experimental experimental review meta-analytic) and sub-type

(eg descriptive-longitudinal case study) research question hypotheses

independent and dependent variables experimental design and if applicable data

collection methods and a statistical analysis plan

The research design is also the framework for conducting the marketing

research project that clarified the necessary procedure in order to obtain the

information needed to solve all the marketing problem

In order to collect as much data as possible a combination of descriptive and

analytical research designs based on result from the questionnaire observation and

interview were used by the researcher to analyses the influence of leader on

competitive market concept of motivation in organization and the ways that human

performances on a job can be link with ability and motivation in Apple Inc

The method has been used is to distribute the questionnaire throughout the

staff in order to collect a better result The reason for choosing this method is

28

because this is the most effectives way to study the relationship between leadership

style and motivational level The raw data was analyze according to the research

objectives

32 POPULATION AND SAMPLING TECHNIQUE

The population of this study are all the staff from Apple Inc The population

chosen consider those who have had experiences working in such a high

technological company like Apple Inc The Sampling technique used in this research

was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the

south of Ireland

Figure 31 Required Sample Size

29

CHAPTER 4

RESEARCH FINDING

A questionnaire is a means of eliciting the feelings beliefs experiences

perceptions or attitudes of some sample of individuals As a data collecting

instrument it could be structured or unstructured

The questionnaire is most frequently a very concise preplanned set of

questions designed to yield specific information to meet a particular need for

research information about a pertinent topic The research information is attained

from respondents normally from a related interest area The dictionary definition

gives a clearer definition A questionnaire is a written or printed form used in

gathering information on some subject or subjects consisting of a list of questions to

be submitted to one or more persons

The method of questionnaire have some advantages of in Economy - Expense

and time involved in training interviewers and sending them to interview are reduced

by using questionnaires Uniformity of questions - Each respondent receives the

same set of questions phrased in exactly the same way Questionnaires may

therefore yield data more comparable than information obtained through an

interview Standardization - If the questions are highly structured and the conditions

under which they are answered are controlled then the questionnaire could become

standardized The disadvantages of questionnaire are respondentrsquos motivation is

difficult to assess affecting the validity of response

30

41 RESPONSE RATE

The laminated random sampling technique was used and a total of 100

samples size were selected out of 100 populations 100 questionnaires were received

that is representing 90 of response rate The sample size was reasonable and

beyond the target that we set early and exceed our expectation This is to allow

further analysis that was surpass the demand

42 DESCRIPTIVE DEMOGRAPHIC PROFILE

The demographic profile is in Table 41 The distribution of respondents

includes 65 male and 35 female The age of respondents was from below 30

years 35 45 between 30 to 40 years 20 between 40 to 50 years While for

years of experience 30 out of the 50 respondents that we carried out for

questionnaire have less than 5 years of experience 30 between 6 to 10 years 28

between 11 to 15 years and 12 have more than 16 years of experience

For the level of education 45 stand for those who have SPMMCEOthers 30 of

the respondents have STPMHSEDIPLOMA 18 of the respondents have degree

and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of

them are single 38 of the respondents are married and only 20 of them are

widowed

Demographic

Items

Frequency Percentage ()

Gender

Male 65 65

Female 35 35

31

Age

lt30 35 35

31-40 45 45

41-50 20 20

Length of Service

lt5 30 30

6-10 30 30

10-15 28 28

gt16 12 12

Education

SPMMCE 45 45

STPMHSE

DIPLOMA

30 30

Degree 18 18

Masterrsquos Degree 7 7

Status

Single 42 42

Married 38 38

Widowed 20 20

Table 41 Demographic Profile

43 DESCRIPTIVE ANALYSIS

32

Design of minimum maximum mean and standard deviation of each item

can be refer rend to the table 42 below Based on the table it reveals that the

minimum value for the directive leadership style is 1 and maximum is 5 In term of

mean and standard deviation of the directive leadership style are 257 413 1144

and 1336 respectively

For supportive leadership style the minimum mean will be 334 and the

highest are 444 For standard deviation is 0991 and 1386 respectively

For minimum value for participative leadership style will be 1 and the

maximum is 5 in addition to that the mean and standard deviation of the variable is

between 367 to 444 and 367 and 1040 and 1264 respectively

The achievement oriented leadership style the mean and standard deviation

of the variable is between 349 to 413 and 1021 to 1165

For motivation achievement based on individual perception the minimum

values of variable range from 1 to 2 and the maximum variable is 5 Mean and

standard deviation of the variable is between 253 to 459 and 0906 to 1335

Variableconstruct Mean Std Deviation

Directive 358 1145

1 He has the final word in the office

matters

373 1336

2 He emphasizes that all rules and

regulations

257 1144

3 He give clear explanations of what is

expected of other

365 1224

4 He give subordinates explicit

instructions for how to do their work

413 1246

5 He show interest in subordinatesrsquo

personal concerns

382 1306

Supportive 383 1190

1 He often mingle with the staff 373 1386

2 He often spent time as necessary to 444 0991

33

hear complaint from staff

3 Providing guidance without pressure

is the

key to being a good leader

362 1259

4 As a rule leaders should allow

subordinates

to appraise their own work

334 1072

5 Leaders should give subordinates

complete

freedom to solve problems on their own

401 1240

Participative 408 1110

1 He is very responsive and easy to be

invited to discuss

367 1264

2 He easily understood 413 1105

3 When things go wrong and he need to

create a strategy to keep a project or process

running on schedule he call a meeting to get his

employees advice

433 1046

4 To get information out He send it by

email memos or voice mail very rarely is a

meeting called His employees are then

expected to act upon the information

384 1040

5 He want to create an environment

where the employees take ownership of the

project I allow them to participate in the

decision making process

444 1096

Achievement Oriented 387 1103

1 He determines the duties of staff 391 1113

2 He describes the conditions and tasks

and clearly what is expected

349 1021

3 He explain the level of performance 382 1165

34

that is expected of subordinates

4 He give vague explanations of what is

expected of subordinates on the job

413 1107

5 He consistently set challenging goals

for subordinates to attain

401 1110

Motivation Level 345 1178

1 1 I feel annoyed when thinking about

the things I would like to do new work

459 0906

2 I am ambitious in my career 288 1233

3 I am energized when

people count on me for ideas

439 0947

4 When involved in group projects my

team membersrsquo problems are my problems

301 1211

5 I find pleasure in recognizing and

celebrating the accomplishments of others

290 1125

6 As a practice I ask people

challenging questions when we are working on

projects together

301 1211

7 I take delight in complimenting

people I work with when progress is made

411 1190

8 I find it easy to be the cheerleader for

others when times are good and when times are

bad

382 1179

9 Team accomplishment is more

important to me than my own personal

accomplishments

321 1327

10 When involved in group projects I

am inclined to let my ideas be known

253 1335

Table 42 leadership style

35

44 RELIABILITY ANALYSIS

According to Hinton (2004) recommended four cut-off points for steadiness

which includes outstanding reliability (090 and above) high reliability (070 ndash 090)

moderate reliability (050 ndash 070) and low reliability (050 and below)

000 050 Low Reliability

050 070 Moderate Reliability

070 090 High Reliability

090 100 Outstanding

Reliability

Table 43 Reliability Analysis

Based on table 43 there are five constructs directive supportive

participative achievement-oriented and motivation level shown Cronbachrsquos Alpha

values of 0865 0914 0970 0974 and 0883 respectively None of constructs

confirm low reliability The high Cronbachrsquos Alpa values for all establish contain

that they are inwardly uniform That means all element of each establishes are

measuring the identical content creation In the nutshell the higher the Cronbachrsquos

Alpha value of a construct the higher the reliability is of measuring the same

construct

Const

ructs

Sample

Size(n)

No

of Items

Cronbachrsquos

Alpha (a)

Type

Direc 100 5 0865 High Reliability

36

tive

Supp

ortive

100 5 0914 Outstanding

Reliability

Partic

ipative

100 5 0970 Outstanding

Reliability

Achi

evement

100 5 0974 Outstanding

Reliability

Level

of Staff

Motivation

100 10 0883 Outstanding

Reliability

Table 44 Reliability Test

45 CORRELATION MATRIX

Correlation analysis was used to conclude and decide relationships between

two variables measured Toward this end Pearson correlation test was used to

diagnose whether leadership styles and motivation level are relevant to each other

Table 44 presents the correlation matrix results

Table 44 shows the relation of independent variables with motivation level

For finding the relation significant level plt 005 and plt 001were chosen

The value of correlation coefficient r for directive leadership style is 0356

with plt 005 which show a moderate relationship with the level of staff motivation

It is found that the value of correlation coefficient r for supportive leadership

style is 0369 with plt 001 show a strong relationship with the level of staff

motivation

Participative leadership style carry correlation coefficient value r of 035 2

with plt 005 which show a moderate relationship with the level of staff motivation

For achievement oriented leadership style the coefficient valuer is 0430

with plt 001 which show a strong relationship with the level of staff motivation

37

Correlation is significant at the 001 level (1-tailed)

Correlation is significant at the 005 level (1-tailed)

Constructs Directive Supportive Participative Achievement Motivation

() () () ()

Directive 1 0691 0717 0799 0356

0000 0000 0000 0012

() () ()

Supportive 1 0877 0676 0369

0000 0000 0009

() ()

Participative 1 0736 0352

0000 0012

()

Achievemen

t

1 0430

0022

Motivation 1

Table 45 Correlation between leadership styles and the level of staff

motivation

46 REGRESSION ANALYSIS

In this study multiple regression analysis was applied Each variable from

factor scores were used in the analysis Table 45 shows the results of multiple

regression analysis of the research The findings showed that leadership styles were

not significant and negatively correlate with level of motivation of staff The R2 =

38

0184 indicates that 1840 of the variance in variable level of motivation of the

staff (dependent variable) can be explained by leadership styles

Beta coefficient the achievement oriented has the highest B β =0225

followed by supportive leadership style β = 0111 directive β =0024 and the lowest

is participative leadership style is β = - 0003That means one unit increase in

directive leadership style will lead to 0024 increase in the level of motivation for

supportive leadership style one unit increase will lead to 00111 increase in the level

of motivation one unit increase in participative will lead to -0003 change in the

level of motivation of staff and one unit increase in achievement oriented will lead

to 0225 increase to the level of motivation of staff The findings explain that the

components of the leadership styles do not explain the level of motivation of the

staff

Instruction

R2=0184

Adjusted R2=0103 F= 2499 p lt 005

Dependent Variable Level of staff Motivation

Unstandardised

Coefficients

Standardise

d

Coefficient

Model B Std Error Beta t Sig

(Constant) 2268 0446 5430 0000

Total Score Directive 0024 0186 0031 0144 0984

Total Score Supportive 0101 0177 0161 0691 0585

Total Score Participative -0003 0191 -0055 -0020 1082

Total Score Achievement 0225 0170 0312 1456 0210

39

Table 46 Multiple Regression Analysis (n=50)

40

Chapter 5

CONCLUSION AND RECOMMENDATION

51 INTRODUCTION

This chapter target to discuss the outcome shown in the previous chapters by

setting against them with those finding principles and earlier investigation in the

common field Moreover the investigationrsquos confines and recommendations for the

future research and practice are shown in this chapter

52 DISCUSSION OF FINDING

The objectives of this investigation were to determine the relationship

between leadership style and motivation level It is a study of Apple Incorporation

The outcome of this investigation gives that the leadership styles are supported to the

level of staff motivation The independents variables had correlation with the level of

the staff motivation that is illustrated in Table 42 in the preceding chapter

Based on the analysis of the research (Sample the leadership styles of the

manager of the Apple Incorporation) is significant with the leadership style which

has been practiced by Chief Executive Officer of Apple Incorporation in the District

41

of Johor Bahru Johor James Liow 1992) Analysis from the research found that the

most dominant leadership is achievement oriented followed by supportive directive

participative and achievement oriented

In discussing the results the researchers prefer to discuss each hypothesis

separately in order to get an accurate and complete perceptive of the relationship

between leadership style and motivation level

The results revealed that the respondents perceived the all four leadership

styles of the manager have relation with their level of motivation towards their jobs

Furthermore the results revealed that there is significant relationship between

leadership style and motivation level

What is remarkable here is that this findings correlates strongly with the

arguments that say that relationship between leadership style and motivation level

can be both influential and no influential with staffrsquos motivation and his or her

leadership styles depends on his or her choice of the style that suits the situation or

the company

For example the researchers of University Malaya claimed that the

leadership styles of leader had relationship with staffrsquos motivation but depending on

their jobs according to the job description and the organizational chart that informs

employees what when and how tasks should be done

53 LIMITATION OF STUDY

One of the limitations in research includes lack of adequate information on a

particular subject Research equipments are very hard or expensive to acquire leading

to formulation mere assumptions Another hindrance is poor or inaccessibility to the

region of study

Some of the limitations of doing a research include access of information

availability of enough resources and time management The availability of experts in

42

editing and guidance may also be minimal where support from friends or

organisation may not be enough

The limitations of the study are those characteristics of design or

methodology that impacted or influenced the application or interpretation of the

results of your study They are the constraints on generalizability and utility of

findings that are the result of the ways in which you chose to design the study andor

the method used to establish internal and external validity

Another limitation related to building the evidence about ldquosurvival of

consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin

spiritrdquo Not knowing all of your extended family members limits your ability to

verify statements communicated by the Medium When information related to a

discarnate is not verified this result could be related to the sitterrsquos limitations but it

may also be related to the Medium These challenges however highlight the

limitations of spirit communication and in general further highlights the complexity

of studying the ldquoA study of Apple Incorporationrdquo

Limitations in research methods vary depending on the type of method used

and how it was conducted They include language barriers you might want to do a

research on something that is in a language which you do not understand and the

production of a translator is not available You might also be short of the research

materials and others are not immediately available among others

Limitations are influences that the researcher cannot control They are the

shortcomings conditions or influences that cannot be controlled by the researcher

that place restrictions on your methodology and conclusions Any limitations that

might influence the results should be mentioned

54 SUGGESTIONS FOR FUTURE RESEARCH

From this research the researcher recommends a several means that could be

taken to improve staffrsquos motivation by concentrating on leadership styles

43

According to Marketing minds (2012) Apple Inc uses the Apple brand to

compete across several highly competitive markets including the personal computer

industry with its Macintosh line of computerslaptops and related software the

consumer electronics industry with products such as the iPod digital music

distribution through iTunes Music Store the smart phone market with the Apple

iPhone magazine book games and applications publishing via the AppsStore for

iPhone and the iPad tablet computing device and movie and TV content distribution

with Apple TV The company is also establishing a very strong marketing presence

relative to the rival (Google) in the advertising market via its business Apps and iAd

network Steve Jobs the co-Founder of Apple described the company as being a

mobile devices company largest in the world as their revenues are bigger than

Nokia Samsung or Sonys mobile devices business

The story started two months ago when Google released its first smart phone

This new smart phone made by a Taiwanese company called HTC and the phone

called Nexus One After three weeks Apple Company said is going to sue the

manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC

The company which has been releasing iPhone since 2007 believes that HTC

illegally used 20 patents of Apple These patents are related to user interface

architecture and hardware of iPhone Apple Company filed a lawsuit in US District

Court in Delaware and an objection presented to the International Trade Commission

in USA too

In response to these accusations made by Apple Company against HTC

company The HTC denied Applersquos allegations and declared to fight the suit In other

response HTC said it has been making phones for a far longer time than Apple

including a touch screen device called the XDA that predates the iPhone by about 5

years

Implications

The implications here appear to be that HTCrsquos technological primary somehow goes

against Applersquos claims that the company violated 20 of its patents And while itrsquos

certainly possible that that might be the case itrsquos hard to accept that argument

without a list of patents to back it up

Patents

44

Here some of the patents that Apple Company accusing HTC Company used them

for its new Nexus phone manufactured for Google They are Multi-touch Screen

Multifinger gestures device integration and multitasking accelerometer patents

What is Android Android is a software installed in the mobile devices that includes

an operating system middleware and key applications The Android SDK provides

the tools and APIs necessary to begin developing applications on the Android

platform using the Java programming language

Terminology

Today in the market consumer have a lot of options for every product

whether it be an IT product or Home PCs or consumer durables or a FMCG product

This study may be helpful for company to know about the factors affecting the

consumer behavior and patterns of the consumer It may also be helpful to know the

specific requirement of customer so that the customer can be easily satisfied

Moreover this study helps to know the buying habits and patterns of customer The

study will help the company to understand the relationship that a consumer have with

their Apple product It will help to ascertain the reason which makes the undisputed

leader in almost every segment in which they operate

All Apple Professional Development facilitators are educators themselves

That gives them a unique view they know whatrsquos important in the classroom so they

can ensure that you learn about your Apple products and how they can best serve you

and your students We have created workshops in the following categories

These curriculum-focused workshops help teachers apply their skills with

Apple products to specific areas and disciplines to produce effective personal

learning for their students

Focused on technology skills these foundational workshops help teachers

become confident and comfortable integrating Apple products into their teaching

strategies

These workshops for school leaders and Education decision-makers focus on

issues important to success such as visioning and planning

Our research investigated the role of social norms in an extended theory of

planned behavior (TPB) in the explanation of prostatecolorectal cancer screening

(CS) intention and the prediction of CS uptake among men

45

Apple is well known for giving its customers things that they need but didnt

know they needed until the product shipped In that spirit Apple is in a unique

position to make further gains with that philosophy especially as other companies

pull back reduce RampD or get out of some markets completely

I written before about how Apples financial position gives it a unique

competitive advantage over the competition That discussion pointed to how Apple

can pay cash for components get to the front of supplier delivery schedules then

through volume drive prices down putting extreme price pressure on the

competition while they develop the next generation with RampD dollars

Even as Apple does this they are mindful of their brand Selling cheap

products doesnt sit well with Apple and they definitely dont want to undercut or

cannibalize other product lines

So if one asks the question about what Apple can deliver in a time when

customers are watching every penny its silly to envision a cheaper stripped down

version of a product thats already doing well Instead as Apple ponders how to

deliver new products to cost conscious customers the company tends to think about

holes in the market that can be exploited with their technology -- but which dont

undercut current products

There are other considerations as well For example the iPod touch doesnt

have a camera or an FM radio Other than the CPU it doesnt radiate and can

therefore be used in corporate or government environments that would otherwise

forbid a device that could be a security concern Our fantasies often neglect to

consider such things Because people expect to use their iPhone anywhere that

device has a different set of design constraints

Availability of multi-modal logistics services has been introduced and

occupational safety and health management system elaborated The DTPB can

provide a useful framework for evaluating interventions to increase logisticians

motivations to safety performance The overriding aim of this study was to design

and pilot test a questionnaire for subsequent use in a large-scale survey This study

describes the early stages of a research questionnaire development and a pilot study

The main results of this pilot study that the questionnaire proved to be reliable and

the analysis although preliminary provided strong support for the predictive power

of the DTPB The evaluation led to minor changes in the questionnaire Currently

46

the relevant literature surrounding the DTPB reveals a lack of research that utilizes

empirically validated theories in the field of logistics safety There is therefore a need

to consider more practical issues that emerge when applying the theory As is often

the case with the DTPB questionnaire the participants thought the questionnaire was

rather long This is important given that lengthy questionnaires can impact on data

quality through reduced completion rates due to factors such as lowered participant

motivation The length of the questionnaire could be accommodated thereby

encouraging participation Another comment levied at the DTPB questionnaire is that

it appears rather repetitive Indeed responses received in the present context included

wersquove answered that already Alternatively it may be better to group the outcomes

and behavioural belief statements and address the issue of similarity

Although the key purpose of this study was to develop and pilot a

questionnaire and not to generalize its findings it is of interest to note that the

occupational doctors advice has significant relationship to safety performance One

possible reason is that occupational safety and health information is not easily

available thereby increasing the reliance of the workers on the occupational doctors

advice This finding together with the significant influence of peer culture within the

DTPB framework would seem to strengthen the view that increasing exposure of

logisticians to occupational safety and health may encourage more positive

subjective norms and implies that contact with occupational doctors may encourage

the logisticians to work safely

Deeper interpretation suggests that peers causal attributions regarding safety

performance in their workplace may exert a comparatively strong influence over

logisticians991257 safety It also adds weight to the suggestion that occupational safety

and health training should form part of the logistics company991257s annual training plan

and as such supports the view that occupational safety and health intervention

programmes are required

He findings from questionnaire pilot test seem to corroborate previous

research by suggesting that subjective norms is a key issue to be addressed in any

occupational safety and programme as is the case of the logistics sector The result is

in line with the results reported by Hamilton and White Paris and Van den Broucke

and Fogarty and Shaw who found subjective norms to be important in affecting

adoption of a system As such it would seem that efforts should be made to enhance

knowledge and in particular to highlight the benefits of safety performance for both

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

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Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 16: Thesis Leadership of Apple

6

Have you ever wondered why people do the things they do The primary

reason people do what they do is to meet their needs or wants The process people go

through to meet their needs is

Need rarrMotive rarrBehaviour rarrSatisfaction or Dissatisfaction

What makes employees willing to ldquogo the extra milerdquo to provide excellent

service market a companyrsquos products effectively or achieve the goals set for them

Answering questions like this is of utmost importance to understand and manage the

work behaviour of our peers subordinates and even supervisors As with many

questions involving human beings the answers are anything but simple Instead

there are several theories explaining the concept of motivation

Performance = motivation x ability x environment

According to this equation motivation ability and environment are the major

influences over employee performance Performance is a function of motivation

ability and the environment in which you work Zappos seems to be creating an

environment that encourages motivation and builds inclusiveness The company

delivers above and beyond basic workplace needs and addresses the self-

actualization needs that most individuals desire from their work experience CEO

Tony Hsieh believes that the secret to customer loyalty is to make a corporate culture

of caring a priority This is reflected in the companyrsquos 10 core values and its

emphasis on building a team and a family During the interview process applicants

are asked questions relating to the companyrsquos values such as gauging their own

weirdness open-mindedness and sense of family Although the offer to be paid to

quit during the training process has increased from its original number of $400 only

1 of trainees take the offer Work is structured differently at Zappos as well For

example there is no limit to the time customer service representatives spend on a

phone call and they are encouraged to make personal connections with the

individuals on the other rather than try to get rid of them

Although Zappos pays its employees well and offers attractive benefits such

as employees receiving full health-care coverage and a compressed workweek the

desire to work at Zappos seems to go beyond that As Hsieh would say happiness is

the driving force behind almost any action an individual takes Whether your goals

are for achievement affiliation or simply to find an enjoyable environment in which

to work Zappos strives to address these needs

7

Although Zappos has over 1300 employees the company has been able to

maintain a relatively flat organizational structure and prides itself on its extreme

transparency In an exceptionally detailed and lengthy letter to employees Hsieh

spelled out what the new partnership with Amazon would mean for the company

what would change and more important what would remain the same As a result of

this type of company structure individuals have more freedom which can lead to

greater satisfaction

The topic of motivation plays a central role in the field of management as it

is one of the most popular management topics Motivation derives from the Latin

word for movement and it has been widely acknowledged as a critical determinant

of our behavior Motivation affects how and to what extent we utilize our skills and

abilities Unmotivated employees are less willing to be cooperative and supportive

and they may decrease work effort time on the job productivity and performance

Thus we need to motivate employees to boost productivity Jeff Taylor founder of

Monstercom said that to be successful you have to be able to motivate others To

this end researchers are studying the factors that energize direct and sustain work-

related behavior and you will learn about their motivation theories in this chapter

Despite their difficulties because they canrsquot simply buy motivation

organizations are designing incentive systems to motivate employees Self-

motivation is one of the most important skills companies look for when hiring Thus

your ability to motivate yourself and others is critical to your career success and the

goal of this chapter is to increase your ability to do so

Based on the expiratory study done by most of the staff they consented with

the statement that the level of motivation is equivalent with the leadership styles of

the mangers

Be a yardstick of quality Some people arent used to an environment where

excellence is expected by Steve Jobs

8

12 PROBLEM STATEMENT

Motivation is defined as the process that initiates guides and maintains goal-oriented

behaviors Motivation is what causes us to act whether it is getting a glass of water

to reduce thirst or reading a book to gain knowledge The act or process of giving

someone a reason for doing something and it is also called as the act or process of

motivating someone Motivation is a desire or willingness to do something

enthusiasm It is a force or influence that causes someone to do something There are

three major components to motivation activation persistence and intensity

All levels of management perform these functions but the amount of time a manager

spends on each function depends on the level of management and the needs of the

organization Managers just dont go out and haphazardly perform their

responsibilities Good managers discover how to master five basic functions

planning organizing staffing leading and controlling

A manager needs to be a good leader While a manager organizes and plans the good

leader must also inspire employees with a vision for the organization A manager

needs to be an effective communicator and liaison between employees customers

and other managers of the organization A manager needs to be an effective

negotiator When organizations are developing or undergoing change the manager is

often required to negotiate with competitors contractors suppliers and employees

A manager must act as a figurehead that reinforces the mission and vision of an

organization to employees customers and other stakeholders

Leadership has a direct cause and effect relationship upon organizations and their

success Leaders determine values culture change tolerance and employee

motivation They shape institutional strategies including their execution and

effectiveness Leaders can appear at any level of an institution and are not exclusive

to management Successful leaders do however have one thing in common They

influence those around them in order to reap maximum benefit from the

organizationrsquos resources including its most vital and expensive its people Libraries

9

require leadership just like business government and non-profit organizations

Whether a public special or academic library that libraryrsquos leaders directly affect

everything from patron experience to successfully executing stated missions

including resource allocation services offered and collection development strategies

In fact the influence of leaders and their effectiveness in moving people to a shared

vision can directly shape the libraryrsquos people its materials how patrons use or

interact with them and whether or not that experience is beneficial With leadership

potentially playing such a vital role in the success of information centers and patron

experiences it is useful to consider the different types of leaders and their potential

impact on libraries as organizations

Current leadership theories describe leaders based upon traits or how influence and

power are used to achieve objectives When using trait-based descriptions leaders

may be classified as autocratic democratic bureaucratic or charismatic If viewing

leadership from the perspective of the exchange of power and its utilization to secure

outcomes leaders are situational transactional or transformational Understanding

these different tropes can provide a vocabulary for discussion that can lead to

meaningful desired results It bears noting that not all leaders are created equal and

leadership quality may vary enormously across industries or simply within an

organization In addition identifying an individual leaderrsquos style is central to

evaluating leadership quality and effectiveness especially as it relates to

organizational goals Below is a brief examination of each common leadership style

listed above and their potential impact on a group as well as their relative usefulness

Leadership style impacts the organization by affecting employee morale

productivity decision-making speed and metrics Successful leaders carefully

analyze problems assess the skill level of subordinates consider alternatives and

make an informed choice By choosing the most appropriate leadership style for the

situation an effective leader provides a lasting impact Leaders establish a clear

distinction between subordinates and superiors

When leaders use a coaching style instead subordinates feel safer and encouraged to

focus on their own development which ultimately helps the company for the long

term by increasing employee morale retention and satisfaction A leader engages

10

with employees to figure out the best way to accomplish the companyrsquos strategic

goals This includes decreased errors minimized waste and increased customer

satisfaction Participative leaders run team-building exercises to promote cultural

awareness and diversity which can improve productivity by allowing the team to

recognize each otherrsquos strengths and value

13 SIGNIFICANT OF THE STUDY

There are a number of different styles of leadership and management that are

based on different theories The individuals style will be use based on a combination

of their beliefs values and preferences as well as the organizational culture and

norms which will encourage some styles and discourage others

Different motivational theories can directly impact an employeersquos

contribution to the overall success of an organization Additionally motivational

theories can influence the behaviors and leadership methods within an organization

The result of employee motivation combined with leadership theories will influence

employee satisfaction This article will review factors that are directly attributed to

employee satisfaction

According to Watkiss (2004) motivation is the way to drive person into

doing something Much of the driven are the thought of a potential reward or a

consequence of not doing something Motivation is the forces the people do

something this is a result of the individual needs being satisfied (or met) so that

individual has the inspiration to complete the task Motivation refersto the initiation

direction intensity and persistence of human behaviour Based on the definition of

Watkiss (2004) it can be concluded that the motivation is the idea and initiative to

encourage and drive the individual to do something or to performance better jobs

Ormrod (2003) stated that the main reason of existence for organizations is not

merely to survive but also to gain profit and the companies enable to competitive

11

weather in locally or globally In order to achieve these missions companies have to

satisfy the employees who are considered asa cornerstone in many companies Thus

the employees would have a high morale self-esteem and also feel comfortable

toward the place where they work in However it is hard to argue that a motivated

workplace means that the organizations would get high performance or maybe

would increase revenue However managers is necessary to take actions in order to

satisfy employees and thereby it is suppose to increase the employeersquos motivation

After increasing motivations the employees will work harder and feel that they are

responsible to achieve all targets and goals that ordered by supervisors In other

words mean that employees would be fell that the organization as belong to them

For an instance motivation in the education process can have many effects on

how students learn and their behaviour to the course matter (Ormrod 2003) It can

direct behaviour toward particular goals and lead to increased effort and energy

It also can help the organization involved in determining the level of it It is

to help the managers to find his or hers leadership styles and increases the leadership

qualities Leadership is a fundamental aspect of the human condition Leadership

today is more difficult and more necessary than before The health and growth of any

organization rises and falls on leadership Studying leadership will make us better

followers Leadership skills can be learned in a systematic and thorough way

14 BACKGROUND OF THE APPLE INC

Apple started in 1976 as a computer company In the last decade however

Apple has expanded into a very intricate company that specializes in much more than

just computers In 2001 Apple broke the barrier with the iPod eventually becoming

the dominant market leader in music players As well Apple joined the phone

industry in 2007 with the iPhone which has also been widely successful

12

Apple is a consumer goods company and therefore evaluating its value

requires understanding its products and consumers This can be very difficult

because Apple competes with many different companies throughout the different

industries it takes part in

Apple has established a unique reputation in the consumer electronics

industry One of the most unique things about Apple is that it has a very strong

customer base This is extremely important in understanding Apple

Apple is probably the most well-known company when it comes to the

making of technology that is cutting edge and something that everyone wants to have

in their possession Apple Computer first came to be a company in 1976 when Steve

Jobs and Steve Wozniak when they released the Apple I and was located in

Cupertino California These two young men dropped out of college and were often

viewed as outcasts in most of the places that they were at including schools which

could have been the reason that they dropped out of college As most people have

heard Apple really started in the basement or garage depending on who the person

talks to rather than at some expensive business location Which is perhaps the reason

so many people were first intrigued by the brand and could be the reason that the

computers were such a success they were created by guys that knew what they

wanted and passed this on to the rest of the world And what they wanted was

something that other people wanted as well

The first order that the two built is somewhat of an amazing feat that was the

beginning of the company After being introduced to one another they made a

working model of their computer and took it to a nearby computer store in order to

try to make it onto the market The owners of the store ordered fifty of the machine

that was to be fully assembled and ready to go which seemed to be an impossible

feat However they did succeed as they bartered and promised many IOUs to

companies to get the parts that they would need since they had no money to buy

these on their own They finished all fifty machines in thirty days and took them to

the store to sell which they received around five hundred dollars a piece for these

machines They were a hit with those that came to the store

Now Apple is a brand that most people automatically know all over the

world They are known for their innovative technology that is usually the first of its

kind on the market and something that all people love to own and make their lives a

bit easier with the advancements that they gave people The company continued to

13

stay on top of their game and improve upon their technology they produced such

things as the iMac which really did help to propel the company in the eyes of many

consumers

The first home computer with a GUI or graphical user interface was the

Apple Lisa The very first graphical user interface was developed by the Xerox

Corporation at their Palo Alto Research Center (PARC) in the 1970s Steve Jobs

visited PARC in 1979 (after buying Xerox stock) and was impressed and influenced

by the Xerox Alto the first computer ever with a graphical user interface Jobs

designed the new Apple Lisa based on the technology he saw at Xerox

With the 1984 Apple Macintosh Steve Jobs made sure developers created

software for the new Macintosh Computer Jobs figured that software was the way to

win the consumer over

14

CHAPTER 2

LITERATURE REVIEW

21 DEFINITION AND MOTIVATION THEORY

Motivation is internal and external factors that stimulate desire and energy in

people to be continually interested and committed to a job role or subject or to make

an effort to attain a goal

Motivation results from the interaction of both conscious and unconscious

factors such as the (1) intensity of desire or need (2) incentive or reward value of the

goal and (3) expectations of the individual and of his or her peers These factors are

the reasons one has for behaving a certain way An example is a student that spends

extra time studying for a test because he or she wants a better grade in the class

Motivation is also a feeling of enthusiasm or interest that makes you

determined to do something Motivation is the desire that fuels a person to do certain

things based on the wants and needs of a person If a person wishes to meet these

wants and needs then it necessitates him to motivate himself so that he can make

certain moves A person is unique and apart from another so his wants and needs

vary greatly from that of the other The same is true for the peoples levels of

motivation

The different wants and needs in every person vary in intensity based on the

focus goals and the total human psyche of the person This is why the motivation of

a person is unique despite having similar wants and needs with others

The decision to increase your motivation is the key to the bringing a greater

sense of it for yourself This can be done by putting greater focus on the things that

15

you want to achieve until you actually accomplish them The stronger your focus is

on the goal the greater the motivation will be

The truth of the matter is if you are unable to keep track of your goals it can

be generalized that you do not really desire to achieve it Motivation can come

naturally and no amount of inspirational talk will set you to action if you really are

not into taking the goal seriously

Setting goals that stir positive feelings within you are important to keep

yourself motivated Once you have found these focus yourself on being able to get a

hold of them There will be a lot of distractions so pick up at a comfortable pace and

make things happen

The definition of motivation involves the total understanding of the self

Receiving rewards is one reason for being motivated but beyond that is a set of

benefits that are more valuable than concrete rewards These can be enhanced work

output more productivity better work habits and an increased of understanding of

yourself

According to various theories motivation may be rooted in the basic need to

stay motivated in the face of challenges and negative people Setbacks and

unsupportive colleagues or friends will make you even more determined when you

know how to stay motivated avoid the criticism endless nagging and moaning of

those around you When you easily and effortlessly get things done you give people

little reason to criticize you In fact they are likely to give you more freedom to do

things your way start new projects with enthusiasm and stay motivated over time

When you can see things through to completion you will have renewed confidence in

your ability to succeed stop things getting any worse When you know how to be

highly motivated in a matter of seconds you can turn around situations you have

neglected in the past feel in charge of you life As you get more done with ease you

will have order where you used to have chaos You will know what you want and

feel compelled to move ahead and get it develop leadership skills and positively

affect those around you Your drive and enthusiasm will touch everyone you deal

with People will turn to you for leadership and guidance enjoy a more harmonious

home life Imagine hearing praise and gratitude for all the little things you get done

around the house You will enjoy a satisfying feeling of accomplishment at the end

of each evening eliminate problems while they are small You will deal with

potential problems and concerns sooner rather than later This habit alone will put

16

you back in control save money by getting things done on time You will eliminate

those late fees fines and charges that procrastinators waste their hard earned money

on put an end to regrets Become the kind of person who jumps on opportunities

And enjoy the excitement and passion you feel when you are giving 100

understand what motivates you and enjoy greater success When you discover your

unique motivation blueprint getting ahead will never be a mystery again You can

fire up your motivation engine whenever you choose to move ahead quickly in your

career When you can calmly and efficiently get your work done you position

yourself for more responsibility and a higher salary earn the respect of your boss and

colleagues As a dependable and productive member of the team people will

appreciate you and seek your valuable advice on important matters and Feel fantastic

about yourself As a motivated self-starter your self-esteem will soar you will

accomplish much more have greater success and live a full life

22 DEFINITION CONCEPT AND LEADERSHIP THEORY

In a research on leadership_(Stodgill(1974) has identified more than eleven

explanations on leadership which has different foundation Many definitions have

been identified by researchers for example Stoggil (1950) explained that leadership is

a process to influence people to achieve certain goals and target Tannembum amp

Massarik (1957) explained that A frame of reference Management

Science (October) 1-19t hellip)

Individuals are concerned not only with the absolute amounts of rewards they

receive for their efforts but also the praising from employer We lead when we

manage a football team or teach a classroom of children We lead our own children

when we are parents and we lead when we organize anything We certainly lead

when we manage projects or develop a new business We lead the moment we take

the first supervisory responsibility at work and we may lead even before we assume

official responsibility to do anything A vicar or preacher leads a congregation A

17

writer or visionary may lead when he or she puts pen to paper and creates a book or

poem or article which inspires and moves others to new thoughts and actions A

monarch and a president are both leaders So is a local councillor and so can be a

community fund-raiser A ruthless dictator is a leader So was Mother Theresa and

so was Mahatma Gandhi

We can find leadership in every sort of work and play and in every sort of

adventure and project regardless of scale and regardless of financial or official

authority And so given the many ways in which leadership operates it is no surprise

that leadership is so difficult to define and describe

Leadership is a process by which a person influences others to accomplish an

objective and directs the organization in a way that makes it more cohesive and

coherent Leaders carry out this process by applying their leadership attributes such

as beliefs values ethics character knowledge and skills

To inspire your workers into higher levels of teamwork there are certain

things you must be know and do These do not come naturally but are acquired

through continual work and study Good leaders are continually working and

studying to improve their leadership skills they are NOT resting on their laurels

The difference of staffsrsquo perceptions might be influenced by gender age

status academic qualifications work tenure educational level family background

interest and so on Itrsquos clear that the perceptions of staffs on their managerrsquos

leadership style can be influenced with so many factors and it plays an important role

is determining the climate success organization and the level of achievement of the

organization itself

23 PATH GOAL THEORY

The Path-Goal model is a theory based on specifying a leaders style or behavior that

best fits the employee and work environment in order to achieve goals (House

18

Mitchell 1974) The goal is to increase an employees motivation empowerment

and satisfaction so that they become productive members of the organization

Leadership concept that the subordinates accept a leaders behavior only so

far as they view it as resulting in immediate or future benefit Thus a leaders main

function is to clear a path to the realization of the subordinates goals he or she must

choose the behavior patterns that are most applicable in helping the subordinates get

what they want

Path-Goal is based on Vrooms (1964) expectancy theory in which an

individual will act in a certain way based on the expectation that the act will be

followed by a given outcome and on the attractiveness of that outcome to the

individual The path-goal theory was first introduced by Martin Evans (1970) and

then further developed by House (1971)

Leaders can take a strong or limited approach in these In clarifying the path

they may be directive or give vague hints In removing roadblocks they may scour

the path or help the follower move the bigger blocks In increasing rewards they

may give occasional encouragement or pave the way with gold

In fact leader should clarify the path so subordinates know which way to go

remove roadblocks that are stopping the things going there and Increasing the

rewards along the route There are four style of leadership which are supportive

directive participative and achievement-oriented leadership

Supportive leadership

Considering the needs of the follower showing concern for their welfare and

creating a friendly working environment This includes increasing the followers self-

esteem and making the job more interesting This approach is best when the work is

stressful boring or hazardous The leader make work pleasant for the workers by

showing concern for them and by being friendly and approachable It is most

effective in situations in which tasks and relationships are physically or

psychologically challenging Good relations are promoted with the group and

sensitivity to subordinates needs is shown

Directive Leadership

Telling followers what needs to be done and giving appropriate guidance

along the way This includes giving them schedules of specific work to be done at

19

specific times Rewards may also be increased as needed and role ambiguity

decreased (by telling them what they should be doing)

This may be used when the task is unstructured and complex and the follower

is inexperienced This increases the followers sense of security and control and

hence is appropriate to the situation

The leader informs her followers on what is expected of them such as telling

them what to do how to perform a task and scheduling and coordinating work It is

most effective when people are unsure about the task or when there is a lot of

uncertainty within the environment Specific advice is given to the group and ground

rules and structure are established For example clarifying expectations specifying

or assigning certain work tasks to be followed

Participative leadership

Consulting with followers and taking their ideas into account when making

decisions and taking particular actions This approach is best when the followers are

expert and their advice is both needed and they expect to be able to give it The

leaders consult with their followers by consulting with them before making a

decision on how to proceed It is most effective when subordinates are highly trained

and involved in their work Decision making is based on consultation with the group

and information is shared with the group

Achievement-oriented leadership

Setting challenging goals both in work and in self-improvement (and often

together) High standards are demonstrated and expected The leader shows faith in

the capabilities of the follower to succeed This approach is best when the task is

complex

The leader sets challenging goals for his followers expects them to perform

at their highest level and shows confidence in their ability to meet this expectation

It is most effective in professional work environments such as technical or

scientific or in achievement environments such as sales Challenging goals are set

and high performance is encouraged while confidence is shown in the groups ability

The path-goal theory by House(1971) also known as the path-goal theory of

leader effectiveness or the path-goal model is a leadership theory in the field

The original path-goal theory identifies achievement-oriented directive

participative and supportive leader behaviors

20

The directive path-goal clarifying leader behaviour refers to situations where

the leader lets followers know what is expected of them and tells them how to

perform their tasks

24 NEED FOR ACHIEVEMENT THEORY

Need for Achievement (n Ach) is the degree to which someone is motivated

to set and reach goals People with a high n Ach are usually driven to succeed for

internal reasons such as personal satisfaction rather than by external pressures

Personality trait characterized by an enduring and consistent concern with

setting and meeting high standards of achievement This need is influenced by

internal drive for action (intrinsic motivation) and the pressure exerted by the

expectations of others (extrinsic motivation) Measured by thematic appreciation

tests need for achievement motivates an individual to succeed in competition and to

excel in activities important to him or her

These individuals work hard to meet their goals and tend to take on tasks that

are moderately difficult to accomplish If they choose a goal that is too easy the

achievement is not very rewarding and if they chose something that is too difficult

success may not be obtainable Say someone with a high n Ach is just beginning to

set high standards for themselves in fitness They may aim to run a 5k (3-mile) race

but they would shy away from a longer race until they have become a more

experienced runner so they arenrsquot setting themselves up for failure

People high in N-Ach are characterized by a tendency to seek challenges and

a high degree of independence Their most satisfying is the recognition of their

achievements

21

25 DIRECTIVE LEADERSHIP STYLE

The directive leadership style is one of four leadership behaviours identified

by the path-goal theory of leadership Directive leadership is characterized by setting

clear objectives and rules for your subordinates and ensuring that your expectations

and directions are clearly defined and understood by your subordinates Directive

leadership may be advisable when subordinates are unskilled or inexperienced at a

complex task It may backfire if imposed upon highly skilled and experienced

employees who are extremely competent to perform the task

An instructional type of managerial style characterized by a leader who tells

subordinate staff what they are expected to do and how to perform the expected

tasks A directive leadership style might be helpful for a manager within a business

where their subordinate staff members have jobs that are not particularly specialized

and so they need more guidance to avoid uncertainty

Directive leadership is one of five models of leadership described by Bernard

Bass Directive leadership is a style of leading people in a business or project It is

probably the most common form of leadership existing in large businesses today It

is very common in traditional business and traditional cultures This style of

leadership consists of a manager or superior person directing subordinates to

complete or work on a task at hand The manager will tell the employee exactly what

to do and how to do it He or she will have specific standards and will demand that

they be met The manager leads with total authority The military is a good example

of directive leadership However in business it does not always work as well

Directive leadership does not allow an employee to reach their potential nor does it

allow the employee to express their independent thoughts or creativity

Directive leader is a leader who is very strict autocratic makes use of his

power of influence from his position to control reward and force the followers to

comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)

22

26 SUPPORTIVE LEADERSHIP STYLE

Supportive Leadership is one of the leadership styles found in path-goal

theory A supportive leader try to decrease employee stress and frustration in the

workplace This method is effective when your work tasks are dangerous tedious

and stressful but is not really effective if your work tasks are intrinsically motivating

because you dont need to be motivated to do the work

Supportive leadership is a kind of leadership where you listen to your

workers and help them out when they need help Supportive leadership is an opposite

of autocratic leadership and is much more successful in many fields of work But not

in all of course

The leadership style I use to follow is Supportive leadership because

according to me the followers are as important as task The goals can only be achieve

with the help of followers if followers are facing any problem either in their personal

life or under organization roof the affection of that problem can be clearly measured

from their task results Moreover I use self-made theory in my leadership which is

Get addict an achieve according to this a person can achieve anything but the

conditions is that the person must be addicted to it If followers are facing any

grievances they canrsquot be addicted towards achievement Supportive leader in my way

does not only mean handling grievances of followers but I call myself supportive

leader because I plan my tactics towards achieving a goal according to the followers

ability and skills moreover according to their willingness and motivation towards

work Supportive leadership is It leads people It doesnt drive them It involves

them It doesnt coerce them It never loses sight of the most important principle

governing any project involving human beings namely that people are more

important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive

leadership is working along with followers guiding them helping them instead of

working ahead of them Human beings are most important aspect of this type of

leadership According to me this leadership can be done effectively if leaders treat

followers as one who work with him rather work for him Being the basket ball

captain for two consecutive years I applied my leadership style and maintained a

team

23

Supportive leadership is a reference to a particular leadership style for

business As management styles became more complex in the 1970s and 1980s

theories began to grow up Businesses started looking not only at the techniques of

management but at the different types of leaders found in business and what

categories those leaders fell into By the 1990s concepts such as supportive

leadership had become widely accepted Supportive leadership is a naturally organic

and emotionally sensitive style like other styles it is especially useful in certain

circumstances but the company must adopt a culture that encourages such styles for

them to be effective

In supportive leadership the manager is not so interested in giving orders and

managing every detail as in giving employees the tools they need to work

themselves While delegation is a vital part of supportive leadership managers do

not simply assign tasks and then receive the results Instead they work through the

tasks with employees to improve skills and talent until the manager does not need to

worry about a task being done correctly and the employee is fully empowered in a

particular area

27 PARTICIPATIVE LEADERSHIP STYLE

Lewinrsquos study found that participative leadership also known as democratic

leadership is generally the most effective leadership style Democratic leaders offer

guidance to group members but they also participate in the group and allow input

from other group members In Lewinrsquos study children in this group were less

productive than the members of the authoritarian group but their contributions were

of a much higher quality

Participative leadership is a style of leadership that involves all members of a

team in identifying essential goals and developing procedures or strategies to reach

those goals From this perspective this leadership style can be seen as a leadership

style that relies heavily on the leader functioning as a facilitator rather than simply

24

issuing orders or making assignments This type of involved leadership style can be

utilized in business settings volunteer organizations and even in the function of the

home

Participative leaders encourage group members to participate but retain the

final say over the decision-making process Group members feel engaged in the

process and are more motivated and creative

One of the main benefits of participative leadership is that the process allows

for the development of additional leaders who can serve the organization at a later

date Because leaders who favor this style encourage active involvement on the part

of everyone on the team people often are able to express their creativity and

demonstrate abilities and talents that would not be made apparent otherwise The

discovery of these hidden assets help to benefit the work of the current team but also

alerts the organization to people within the team who should be provided with

opportunities to further develop some skill or ability for future use

One potential disadvantage of participate leadership is the time factor This

leadership style does often involve the need for more time before action is taken

This is only natural since the very nature of this leadership style means allowing

input from every member of the team However the extra time necessary for this

process often leads to decisions that ultimately benefit everyone to a greater degree

than faster decisions that are more limited in scope

Participative leadership also expands the range of possibilities for the team

When leadership styles that essentially leave all the direction and decision making in

the hands of one individual it is much more difficult to see a given approach from

several different angles When the leadership style encourages others to be involved

in the decision making process a given course of action can be approached from a

variety of perceptions This can often point out strengths or weaknesses to the

approach that would have gone unobserved and thus unresolved without this type of

participatory brainstorming and decision making

Effective participative leadership allows the talents and skills of all the team

members to be utilized in arriving at decisions and taking courses of action While

the team leader is usually still responsible for making the final decision this sharing

of functions within the team provide the perfect environment for everyone to provide

input that has the potential to make that final decision more well-rounded and

ultimately profitable for the company as a whole

25

28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE

Management which sets challenging goals assists in training emphasizes

improvement and expects the highest levels of performance

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

Achievement-oriented leaders always learn They always take risk They

never gamble (There is a difference) They always teach and mentor others They

understand that failure to adapt and change means death and destruction on a

competitive battlefield Either products are always changing or consumers are

changing so businesses must adapt or dieAchievement -oriented leaders put the

right people on the bus and go to great lengths to keep them there They never

change the deal with their employees (except to make it sweeter) They share

success They set stretch goals and achieve them It is fascinating to watch those

leaders work with their teams They are unstoppable

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

26

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION

There are a number of different styles of leadership and management that are

based on different theories The individuals style will be use based on a combination

of their beliefs values and preferences as well as the organizational culture and

norms which will encourage some styles and discourage others

Idealized influence describes managers who are exemplary role models for

associates Managers with idealized influence can be trusted and respected by

associates to make good decisions for the organization Intellectual Stimulation

describes managers who encourage innovation and creativity through challenging the

normal beliefs or views of a group Managers with intellectual stimulation promote

critical thinking and problem solving to make improvement of organization

performance

Inspirational motivation describes managers who motivate associates to

commit to the vision of the organization Managers with inspirational motivation

encourage team spirit to reach goals of increased revenue and market growth for the

organization Individual consideration describes managers who act as coaches and

advisors to the associates Managers with individual consideration encourage

associates to reach goals that help both the associates and the organization

27

CHAPTER 3

METHODOLOGY

31 RESEARCH DESIGN

A research design encompasses the methodology and procedures employed to

conduct scientific research The design of a study defines the study type (descriptive

correlational semi-experimental experimental review meta-analytic) and sub-type

(eg descriptive-longitudinal case study) research question hypotheses

independent and dependent variables experimental design and if applicable data

collection methods and a statistical analysis plan

The research design is also the framework for conducting the marketing

research project that clarified the necessary procedure in order to obtain the

information needed to solve all the marketing problem

In order to collect as much data as possible a combination of descriptive and

analytical research designs based on result from the questionnaire observation and

interview were used by the researcher to analyses the influence of leader on

competitive market concept of motivation in organization and the ways that human

performances on a job can be link with ability and motivation in Apple Inc

The method has been used is to distribute the questionnaire throughout the

staff in order to collect a better result The reason for choosing this method is

28

because this is the most effectives way to study the relationship between leadership

style and motivational level The raw data was analyze according to the research

objectives

32 POPULATION AND SAMPLING TECHNIQUE

The population of this study are all the staff from Apple Inc The population

chosen consider those who have had experiences working in such a high

technological company like Apple Inc The Sampling technique used in this research

was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the

south of Ireland

Figure 31 Required Sample Size

29

CHAPTER 4

RESEARCH FINDING

A questionnaire is a means of eliciting the feelings beliefs experiences

perceptions or attitudes of some sample of individuals As a data collecting

instrument it could be structured or unstructured

The questionnaire is most frequently a very concise preplanned set of

questions designed to yield specific information to meet a particular need for

research information about a pertinent topic The research information is attained

from respondents normally from a related interest area The dictionary definition

gives a clearer definition A questionnaire is a written or printed form used in

gathering information on some subject or subjects consisting of a list of questions to

be submitted to one or more persons

The method of questionnaire have some advantages of in Economy - Expense

and time involved in training interviewers and sending them to interview are reduced

by using questionnaires Uniformity of questions - Each respondent receives the

same set of questions phrased in exactly the same way Questionnaires may

therefore yield data more comparable than information obtained through an

interview Standardization - If the questions are highly structured and the conditions

under which they are answered are controlled then the questionnaire could become

standardized The disadvantages of questionnaire are respondentrsquos motivation is

difficult to assess affecting the validity of response

30

41 RESPONSE RATE

The laminated random sampling technique was used and a total of 100

samples size were selected out of 100 populations 100 questionnaires were received

that is representing 90 of response rate The sample size was reasonable and

beyond the target that we set early and exceed our expectation This is to allow

further analysis that was surpass the demand

42 DESCRIPTIVE DEMOGRAPHIC PROFILE

The demographic profile is in Table 41 The distribution of respondents

includes 65 male and 35 female The age of respondents was from below 30

years 35 45 between 30 to 40 years 20 between 40 to 50 years While for

years of experience 30 out of the 50 respondents that we carried out for

questionnaire have less than 5 years of experience 30 between 6 to 10 years 28

between 11 to 15 years and 12 have more than 16 years of experience

For the level of education 45 stand for those who have SPMMCEOthers 30 of

the respondents have STPMHSEDIPLOMA 18 of the respondents have degree

and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of

them are single 38 of the respondents are married and only 20 of them are

widowed

Demographic

Items

Frequency Percentage ()

Gender

Male 65 65

Female 35 35

31

Age

lt30 35 35

31-40 45 45

41-50 20 20

Length of Service

lt5 30 30

6-10 30 30

10-15 28 28

gt16 12 12

Education

SPMMCE 45 45

STPMHSE

DIPLOMA

30 30

Degree 18 18

Masterrsquos Degree 7 7

Status

Single 42 42

Married 38 38

Widowed 20 20

Table 41 Demographic Profile

43 DESCRIPTIVE ANALYSIS

32

Design of minimum maximum mean and standard deviation of each item

can be refer rend to the table 42 below Based on the table it reveals that the

minimum value for the directive leadership style is 1 and maximum is 5 In term of

mean and standard deviation of the directive leadership style are 257 413 1144

and 1336 respectively

For supportive leadership style the minimum mean will be 334 and the

highest are 444 For standard deviation is 0991 and 1386 respectively

For minimum value for participative leadership style will be 1 and the

maximum is 5 in addition to that the mean and standard deviation of the variable is

between 367 to 444 and 367 and 1040 and 1264 respectively

The achievement oriented leadership style the mean and standard deviation

of the variable is between 349 to 413 and 1021 to 1165

For motivation achievement based on individual perception the minimum

values of variable range from 1 to 2 and the maximum variable is 5 Mean and

standard deviation of the variable is between 253 to 459 and 0906 to 1335

Variableconstruct Mean Std Deviation

Directive 358 1145

1 He has the final word in the office

matters

373 1336

2 He emphasizes that all rules and

regulations

257 1144

3 He give clear explanations of what is

expected of other

365 1224

4 He give subordinates explicit

instructions for how to do their work

413 1246

5 He show interest in subordinatesrsquo

personal concerns

382 1306

Supportive 383 1190

1 He often mingle with the staff 373 1386

2 He often spent time as necessary to 444 0991

33

hear complaint from staff

3 Providing guidance without pressure

is the

key to being a good leader

362 1259

4 As a rule leaders should allow

subordinates

to appraise their own work

334 1072

5 Leaders should give subordinates

complete

freedom to solve problems on their own

401 1240

Participative 408 1110

1 He is very responsive and easy to be

invited to discuss

367 1264

2 He easily understood 413 1105

3 When things go wrong and he need to

create a strategy to keep a project or process

running on schedule he call a meeting to get his

employees advice

433 1046

4 To get information out He send it by

email memos or voice mail very rarely is a

meeting called His employees are then

expected to act upon the information

384 1040

5 He want to create an environment

where the employees take ownership of the

project I allow them to participate in the

decision making process

444 1096

Achievement Oriented 387 1103

1 He determines the duties of staff 391 1113

2 He describes the conditions and tasks

and clearly what is expected

349 1021

3 He explain the level of performance 382 1165

34

that is expected of subordinates

4 He give vague explanations of what is

expected of subordinates on the job

413 1107

5 He consistently set challenging goals

for subordinates to attain

401 1110

Motivation Level 345 1178

1 1 I feel annoyed when thinking about

the things I would like to do new work

459 0906

2 I am ambitious in my career 288 1233

3 I am energized when

people count on me for ideas

439 0947

4 When involved in group projects my

team membersrsquo problems are my problems

301 1211

5 I find pleasure in recognizing and

celebrating the accomplishments of others

290 1125

6 As a practice I ask people

challenging questions when we are working on

projects together

301 1211

7 I take delight in complimenting

people I work with when progress is made

411 1190

8 I find it easy to be the cheerleader for

others when times are good and when times are

bad

382 1179

9 Team accomplishment is more

important to me than my own personal

accomplishments

321 1327

10 When involved in group projects I

am inclined to let my ideas be known

253 1335

Table 42 leadership style

35

44 RELIABILITY ANALYSIS

According to Hinton (2004) recommended four cut-off points for steadiness

which includes outstanding reliability (090 and above) high reliability (070 ndash 090)

moderate reliability (050 ndash 070) and low reliability (050 and below)

000 050 Low Reliability

050 070 Moderate Reliability

070 090 High Reliability

090 100 Outstanding

Reliability

Table 43 Reliability Analysis

Based on table 43 there are five constructs directive supportive

participative achievement-oriented and motivation level shown Cronbachrsquos Alpha

values of 0865 0914 0970 0974 and 0883 respectively None of constructs

confirm low reliability The high Cronbachrsquos Alpa values for all establish contain

that they are inwardly uniform That means all element of each establishes are

measuring the identical content creation In the nutshell the higher the Cronbachrsquos

Alpha value of a construct the higher the reliability is of measuring the same

construct

Const

ructs

Sample

Size(n)

No

of Items

Cronbachrsquos

Alpha (a)

Type

Direc 100 5 0865 High Reliability

36

tive

Supp

ortive

100 5 0914 Outstanding

Reliability

Partic

ipative

100 5 0970 Outstanding

Reliability

Achi

evement

100 5 0974 Outstanding

Reliability

Level

of Staff

Motivation

100 10 0883 Outstanding

Reliability

Table 44 Reliability Test

45 CORRELATION MATRIX

Correlation analysis was used to conclude and decide relationships between

two variables measured Toward this end Pearson correlation test was used to

diagnose whether leadership styles and motivation level are relevant to each other

Table 44 presents the correlation matrix results

Table 44 shows the relation of independent variables with motivation level

For finding the relation significant level plt 005 and plt 001were chosen

The value of correlation coefficient r for directive leadership style is 0356

with plt 005 which show a moderate relationship with the level of staff motivation

It is found that the value of correlation coefficient r for supportive leadership

style is 0369 with plt 001 show a strong relationship with the level of staff

motivation

Participative leadership style carry correlation coefficient value r of 035 2

with plt 005 which show a moderate relationship with the level of staff motivation

For achievement oriented leadership style the coefficient valuer is 0430

with plt 001 which show a strong relationship with the level of staff motivation

37

Correlation is significant at the 001 level (1-tailed)

Correlation is significant at the 005 level (1-tailed)

Constructs Directive Supportive Participative Achievement Motivation

() () () ()

Directive 1 0691 0717 0799 0356

0000 0000 0000 0012

() () ()

Supportive 1 0877 0676 0369

0000 0000 0009

() ()

Participative 1 0736 0352

0000 0012

()

Achievemen

t

1 0430

0022

Motivation 1

Table 45 Correlation between leadership styles and the level of staff

motivation

46 REGRESSION ANALYSIS

In this study multiple regression analysis was applied Each variable from

factor scores were used in the analysis Table 45 shows the results of multiple

regression analysis of the research The findings showed that leadership styles were

not significant and negatively correlate with level of motivation of staff The R2 =

38

0184 indicates that 1840 of the variance in variable level of motivation of the

staff (dependent variable) can be explained by leadership styles

Beta coefficient the achievement oriented has the highest B β =0225

followed by supportive leadership style β = 0111 directive β =0024 and the lowest

is participative leadership style is β = - 0003That means one unit increase in

directive leadership style will lead to 0024 increase in the level of motivation for

supportive leadership style one unit increase will lead to 00111 increase in the level

of motivation one unit increase in participative will lead to -0003 change in the

level of motivation of staff and one unit increase in achievement oriented will lead

to 0225 increase to the level of motivation of staff The findings explain that the

components of the leadership styles do not explain the level of motivation of the

staff

Instruction

R2=0184

Adjusted R2=0103 F= 2499 p lt 005

Dependent Variable Level of staff Motivation

Unstandardised

Coefficients

Standardise

d

Coefficient

Model B Std Error Beta t Sig

(Constant) 2268 0446 5430 0000

Total Score Directive 0024 0186 0031 0144 0984

Total Score Supportive 0101 0177 0161 0691 0585

Total Score Participative -0003 0191 -0055 -0020 1082

Total Score Achievement 0225 0170 0312 1456 0210

39

Table 46 Multiple Regression Analysis (n=50)

40

Chapter 5

CONCLUSION AND RECOMMENDATION

51 INTRODUCTION

This chapter target to discuss the outcome shown in the previous chapters by

setting against them with those finding principles and earlier investigation in the

common field Moreover the investigationrsquos confines and recommendations for the

future research and practice are shown in this chapter

52 DISCUSSION OF FINDING

The objectives of this investigation were to determine the relationship

between leadership style and motivation level It is a study of Apple Incorporation

The outcome of this investigation gives that the leadership styles are supported to the

level of staff motivation The independents variables had correlation with the level of

the staff motivation that is illustrated in Table 42 in the preceding chapter

Based on the analysis of the research (Sample the leadership styles of the

manager of the Apple Incorporation) is significant with the leadership style which

has been practiced by Chief Executive Officer of Apple Incorporation in the District

41

of Johor Bahru Johor James Liow 1992) Analysis from the research found that the

most dominant leadership is achievement oriented followed by supportive directive

participative and achievement oriented

In discussing the results the researchers prefer to discuss each hypothesis

separately in order to get an accurate and complete perceptive of the relationship

between leadership style and motivation level

The results revealed that the respondents perceived the all four leadership

styles of the manager have relation with their level of motivation towards their jobs

Furthermore the results revealed that there is significant relationship between

leadership style and motivation level

What is remarkable here is that this findings correlates strongly with the

arguments that say that relationship between leadership style and motivation level

can be both influential and no influential with staffrsquos motivation and his or her

leadership styles depends on his or her choice of the style that suits the situation or

the company

For example the researchers of University Malaya claimed that the

leadership styles of leader had relationship with staffrsquos motivation but depending on

their jobs according to the job description and the organizational chart that informs

employees what when and how tasks should be done

53 LIMITATION OF STUDY

One of the limitations in research includes lack of adequate information on a

particular subject Research equipments are very hard or expensive to acquire leading

to formulation mere assumptions Another hindrance is poor or inaccessibility to the

region of study

Some of the limitations of doing a research include access of information

availability of enough resources and time management The availability of experts in

42

editing and guidance may also be minimal where support from friends or

organisation may not be enough

The limitations of the study are those characteristics of design or

methodology that impacted or influenced the application or interpretation of the

results of your study They are the constraints on generalizability and utility of

findings that are the result of the ways in which you chose to design the study andor

the method used to establish internal and external validity

Another limitation related to building the evidence about ldquosurvival of

consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin

spiritrdquo Not knowing all of your extended family members limits your ability to

verify statements communicated by the Medium When information related to a

discarnate is not verified this result could be related to the sitterrsquos limitations but it

may also be related to the Medium These challenges however highlight the

limitations of spirit communication and in general further highlights the complexity

of studying the ldquoA study of Apple Incorporationrdquo

Limitations in research methods vary depending on the type of method used

and how it was conducted They include language barriers you might want to do a

research on something that is in a language which you do not understand and the

production of a translator is not available You might also be short of the research

materials and others are not immediately available among others

Limitations are influences that the researcher cannot control They are the

shortcomings conditions or influences that cannot be controlled by the researcher

that place restrictions on your methodology and conclusions Any limitations that

might influence the results should be mentioned

54 SUGGESTIONS FOR FUTURE RESEARCH

From this research the researcher recommends a several means that could be

taken to improve staffrsquos motivation by concentrating on leadership styles

43

According to Marketing minds (2012) Apple Inc uses the Apple brand to

compete across several highly competitive markets including the personal computer

industry with its Macintosh line of computerslaptops and related software the

consumer electronics industry with products such as the iPod digital music

distribution through iTunes Music Store the smart phone market with the Apple

iPhone magazine book games and applications publishing via the AppsStore for

iPhone and the iPad tablet computing device and movie and TV content distribution

with Apple TV The company is also establishing a very strong marketing presence

relative to the rival (Google) in the advertising market via its business Apps and iAd

network Steve Jobs the co-Founder of Apple described the company as being a

mobile devices company largest in the world as their revenues are bigger than

Nokia Samsung or Sonys mobile devices business

The story started two months ago when Google released its first smart phone

This new smart phone made by a Taiwanese company called HTC and the phone

called Nexus One After three weeks Apple Company said is going to sue the

manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC

The company which has been releasing iPhone since 2007 believes that HTC

illegally used 20 patents of Apple These patents are related to user interface

architecture and hardware of iPhone Apple Company filed a lawsuit in US District

Court in Delaware and an objection presented to the International Trade Commission

in USA too

In response to these accusations made by Apple Company against HTC

company The HTC denied Applersquos allegations and declared to fight the suit In other

response HTC said it has been making phones for a far longer time than Apple

including a touch screen device called the XDA that predates the iPhone by about 5

years

Implications

The implications here appear to be that HTCrsquos technological primary somehow goes

against Applersquos claims that the company violated 20 of its patents And while itrsquos

certainly possible that that might be the case itrsquos hard to accept that argument

without a list of patents to back it up

Patents

44

Here some of the patents that Apple Company accusing HTC Company used them

for its new Nexus phone manufactured for Google They are Multi-touch Screen

Multifinger gestures device integration and multitasking accelerometer patents

What is Android Android is a software installed in the mobile devices that includes

an operating system middleware and key applications The Android SDK provides

the tools and APIs necessary to begin developing applications on the Android

platform using the Java programming language

Terminology

Today in the market consumer have a lot of options for every product

whether it be an IT product or Home PCs or consumer durables or a FMCG product

This study may be helpful for company to know about the factors affecting the

consumer behavior and patterns of the consumer It may also be helpful to know the

specific requirement of customer so that the customer can be easily satisfied

Moreover this study helps to know the buying habits and patterns of customer The

study will help the company to understand the relationship that a consumer have with

their Apple product It will help to ascertain the reason which makes the undisputed

leader in almost every segment in which they operate

All Apple Professional Development facilitators are educators themselves

That gives them a unique view they know whatrsquos important in the classroom so they

can ensure that you learn about your Apple products and how they can best serve you

and your students We have created workshops in the following categories

These curriculum-focused workshops help teachers apply their skills with

Apple products to specific areas and disciplines to produce effective personal

learning for their students

Focused on technology skills these foundational workshops help teachers

become confident and comfortable integrating Apple products into their teaching

strategies

These workshops for school leaders and Education decision-makers focus on

issues important to success such as visioning and planning

Our research investigated the role of social norms in an extended theory of

planned behavior (TPB) in the explanation of prostatecolorectal cancer screening

(CS) intention and the prediction of CS uptake among men

45

Apple is well known for giving its customers things that they need but didnt

know they needed until the product shipped In that spirit Apple is in a unique

position to make further gains with that philosophy especially as other companies

pull back reduce RampD or get out of some markets completely

I written before about how Apples financial position gives it a unique

competitive advantage over the competition That discussion pointed to how Apple

can pay cash for components get to the front of supplier delivery schedules then

through volume drive prices down putting extreme price pressure on the

competition while they develop the next generation with RampD dollars

Even as Apple does this they are mindful of their brand Selling cheap

products doesnt sit well with Apple and they definitely dont want to undercut or

cannibalize other product lines

So if one asks the question about what Apple can deliver in a time when

customers are watching every penny its silly to envision a cheaper stripped down

version of a product thats already doing well Instead as Apple ponders how to

deliver new products to cost conscious customers the company tends to think about

holes in the market that can be exploited with their technology -- but which dont

undercut current products

There are other considerations as well For example the iPod touch doesnt

have a camera or an FM radio Other than the CPU it doesnt radiate and can

therefore be used in corporate or government environments that would otherwise

forbid a device that could be a security concern Our fantasies often neglect to

consider such things Because people expect to use their iPhone anywhere that

device has a different set of design constraints

Availability of multi-modal logistics services has been introduced and

occupational safety and health management system elaborated The DTPB can

provide a useful framework for evaluating interventions to increase logisticians

motivations to safety performance The overriding aim of this study was to design

and pilot test a questionnaire for subsequent use in a large-scale survey This study

describes the early stages of a research questionnaire development and a pilot study

The main results of this pilot study that the questionnaire proved to be reliable and

the analysis although preliminary provided strong support for the predictive power

of the DTPB The evaluation led to minor changes in the questionnaire Currently

46

the relevant literature surrounding the DTPB reveals a lack of research that utilizes

empirically validated theories in the field of logistics safety There is therefore a need

to consider more practical issues that emerge when applying the theory As is often

the case with the DTPB questionnaire the participants thought the questionnaire was

rather long This is important given that lengthy questionnaires can impact on data

quality through reduced completion rates due to factors such as lowered participant

motivation The length of the questionnaire could be accommodated thereby

encouraging participation Another comment levied at the DTPB questionnaire is that

it appears rather repetitive Indeed responses received in the present context included

wersquove answered that already Alternatively it may be better to group the outcomes

and behavioural belief statements and address the issue of similarity

Although the key purpose of this study was to develop and pilot a

questionnaire and not to generalize its findings it is of interest to note that the

occupational doctors advice has significant relationship to safety performance One

possible reason is that occupational safety and health information is not easily

available thereby increasing the reliance of the workers on the occupational doctors

advice This finding together with the significant influence of peer culture within the

DTPB framework would seem to strengthen the view that increasing exposure of

logisticians to occupational safety and health may encourage more positive

subjective norms and implies that contact with occupational doctors may encourage

the logisticians to work safely

Deeper interpretation suggests that peers causal attributions regarding safety

performance in their workplace may exert a comparatively strong influence over

logisticians991257 safety It also adds weight to the suggestion that occupational safety

and health training should form part of the logistics company991257s annual training plan

and as such supports the view that occupational safety and health intervention

programmes are required

He findings from questionnaire pilot test seem to corroborate previous

research by suggesting that subjective norms is a key issue to be addressed in any

occupational safety and programme as is the case of the logistics sector The result is

in line with the results reported by Hamilton and White Paris and Van den Broucke

and Fogarty and Shaw who found subjective norms to be important in affecting

adoption of a system As such it would seem that efforts should be made to enhance

knowledge and in particular to highlight the benefits of safety performance for both

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

REFERENCES

Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 17: Thesis Leadership of Apple

7

Although Zappos has over 1300 employees the company has been able to

maintain a relatively flat organizational structure and prides itself on its extreme

transparency In an exceptionally detailed and lengthy letter to employees Hsieh

spelled out what the new partnership with Amazon would mean for the company

what would change and more important what would remain the same As a result of

this type of company structure individuals have more freedom which can lead to

greater satisfaction

The topic of motivation plays a central role in the field of management as it

is one of the most popular management topics Motivation derives from the Latin

word for movement and it has been widely acknowledged as a critical determinant

of our behavior Motivation affects how and to what extent we utilize our skills and

abilities Unmotivated employees are less willing to be cooperative and supportive

and they may decrease work effort time on the job productivity and performance

Thus we need to motivate employees to boost productivity Jeff Taylor founder of

Monstercom said that to be successful you have to be able to motivate others To

this end researchers are studying the factors that energize direct and sustain work-

related behavior and you will learn about their motivation theories in this chapter

Despite their difficulties because they canrsquot simply buy motivation

organizations are designing incentive systems to motivate employees Self-

motivation is one of the most important skills companies look for when hiring Thus

your ability to motivate yourself and others is critical to your career success and the

goal of this chapter is to increase your ability to do so

Based on the expiratory study done by most of the staff they consented with

the statement that the level of motivation is equivalent with the leadership styles of

the mangers

Be a yardstick of quality Some people arent used to an environment where

excellence is expected by Steve Jobs

8

12 PROBLEM STATEMENT

Motivation is defined as the process that initiates guides and maintains goal-oriented

behaviors Motivation is what causes us to act whether it is getting a glass of water

to reduce thirst or reading a book to gain knowledge The act or process of giving

someone a reason for doing something and it is also called as the act or process of

motivating someone Motivation is a desire or willingness to do something

enthusiasm It is a force or influence that causes someone to do something There are

three major components to motivation activation persistence and intensity

All levels of management perform these functions but the amount of time a manager

spends on each function depends on the level of management and the needs of the

organization Managers just dont go out and haphazardly perform their

responsibilities Good managers discover how to master five basic functions

planning organizing staffing leading and controlling

A manager needs to be a good leader While a manager organizes and plans the good

leader must also inspire employees with a vision for the organization A manager

needs to be an effective communicator and liaison between employees customers

and other managers of the organization A manager needs to be an effective

negotiator When organizations are developing or undergoing change the manager is

often required to negotiate with competitors contractors suppliers and employees

A manager must act as a figurehead that reinforces the mission and vision of an

organization to employees customers and other stakeholders

Leadership has a direct cause and effect relationship upon organizations and their

success Leaders determine values culture change tolerance and employee

motivation They shape institutional strategies including their execution and

effectiveness Leaders can appear at any level of an institution and are not exclusive

to management Successful leaders do however have one thing in common They

influence those around them in order to reap maximum benefit from the

organizationrsquos resources including its most vital and expensive its people Libraries

9

require leadership just like business government and non-profit organizations

Whether a public special or academic library that libraryrsquos leaders directly affect

everything from patron experience to successfully executing stated missions

including resource allocation services offered and collection development strategies

In fact the influence of leaders and their effectiveness in moving people to a shared

vision can directly shape the libraryrsquos people its materials how patrons use or

interact with them and whether or not that experience is beneficial With leadership

potentially playing such a vital role in the success of information centers and patron

experiences it is useful to consider the different types of leaders and their potential

impact on libraries as organizations

Current leadership theories describe leaders based upon traits or how influence and

power are used to achieve objectives When using trait-based descriptions leaders

may be classified as autocratic democratic bureaucratic or charismatic If viewing

leadership from the perspective of the exchange of power and its utilization to secure

outcomes leaders are situational transactional or transformational Understanding

these different tropes can provide a vocabulary for discussion that can lead to

meaningful desired results It bears noting that not all leaders are created equal and

leadership quality may vary enormously across industries or simply within an

organization In addition identifying an individual leaderrsquos style is central to

evaluating leadership quality and effectiveness especially as it relates to

organizational goals Below is a brief examination of each common leadership style

listed above and their potential impact on a group as well as their relative usefulness

Leadership style impacts the organization by affecting employee morale

productivity decision-making speed and metrics Successful leaders carefully

analyze problems assess the skill level of subordinates consider alternatives and

make an informed choice By choosing the most appropriate leadership style for the

situation an effective leader provides a lasting impact Leaders establish a clear

distinction between subordinates and superiors

When leaders use a coaching style instead subordinates feel safer and encouraged to

focus on their own development which ultimately helps the company for the long

term by increasing employee morale retention and satisfaction A leader engages

10

with employees to figure out the best way to accomplish the companyrsquos strategic

goals This includes decreased errors minimized waste and increased customer

satisfaction Participative leaders run team-building exercises to promote cultural

awareness and diversity which can improve productivity by allowing the team to

recognize each otherrsquos strengths and value

13 SIGNIFICANT OF THE STUDY

There are a number of different styles of leadership and management that are

based on different theories The individuals style will be use based on a combination

of their beliefs values and preferences as well as the organizational culture and

norms which will encourage some styles and discourage others

Different motivational theories can directly impact an employeersquos

contribution to the overall success of an organization Additionally motivational

theories can influence the behaviors and leadership methods within an organization

The result of employee motivation combined with leadership theories will influence

employee satisfaction This article will review factors that are directly attributed to

employee satisfaction

According to Watkiss (2004) motivation is the way to drive person into

doing something Much of the driven are the thought of a potential reward or a

consequence of not doing something Motivation is the forces the people do

something this is a result of the individual needs being satisfied (or met) so that

individual has the inspiration to complete the task Motivation refersto the initiation

direction intensity and persistence of human behaviour Based on the definition of

Watkiss (2004) it can be concluded that the motivation is the idea and initiative to

encourage and drive the individual to do something or to performance better jobs

Ormrod (2003) stated that the main reason of existence for organizations is not

merely to survive but also to gain profit and the companies enable to competitive

11

weather in locally or globally In order to achieve these missions companies have to

satisfy the employees who are considered asa cornerstone in many companies Thus

the employees would have a high morale self-esteem and also feel comfortable

toward the place where they work in However it is hard to argue that a motivated

workplace means that the organizations would get high performance or maybe

would increase revenue However managers is necessary to take actions in order to

satisfy employees and thereby it is suppose to increase the employeersquos motivation

After increasing motivations the employees will work harder and feel that they are

responsible to achieve all targets and goals that ordered by supervisors In other

words mean that employees would be fell that the organization as belong to them

For an instance motivation in the education process can have many effects on

how students learn and their behaviour to the course matter (Ormrod 2003) It can

direct behaviour toward particular goals and lead to increased effort and energy

It also can help the organization involved in determining the level of it It is

to help the managers to find his or hers leadership styles and increases the leadership

qualities Leadership is a fundamental aspect of the human condition Leadership

today is more difficult and more necessary than before The health and growth of any

organization rises and falls on leadership Studying leadership will make us better

followers Leadership skills can be learned in a systematic and thorough way

14 BACKGROUND OF THE APPLE INC

Apple started in 1976 as a computer company In the last decade however

Apple has expanded into a very intricate company that specializes in much more than

just computers In 2001 Apple broke the barrier with the iPod eventually becoming

the dominant market leader in music players As well Apple joined the phone

industry in 2007 with the iPhone which has also been widely successful

12

Apple is a consumer goods company and therefore evaluating its value

requires understanding its products and consumers This can be very difficult

because Apple competes with many different companies throughout the different

industries it takes part in

Apple has established a unique reputation in the consumer electronics

industry One of the most unique things about Apple is that it has a very strong

customer base This is extremely important in understanding Apple

Apple is probably the most well-known company when it comes to the

making of technology that is cutting edge and something that everyone wants to have

in their possession Apple Computer first came to be a company in 1976 when Steve

Jobs and Steve Wozniak when they released the Apple I and was located in

Cupertino California These two young men dropped out of college and were often

viewed as outcasts in most of the places that they were at including schools which

could have been the reason that they dropped out of college As most people have

heard Apple really started in the basement or garage depending on who the person

talks to rather than at some expensive business location Which is perhaps the reason

so many people were first intrigued by the brand and could be the reason that the

computers were such a success they were created by guys that knew what they

wanted and passed this on to the rest of the world And what they wanted was

something that other people wanted as well

The first order that the two built is somewhat of an amazing feat that was the

beginning of the company After being introduced to one another they made a

working model of their computer and took it to a nearby computer store in order to

try to make it onto the market The owners of the store ordered fifty of the machine

that was to be fully assembled and ready to go which seemed to be an impossible

feat However they did succeed as they bartered and promised many IOUs to

companies to get the parts that they would need since they had no money to buy

these on their own They finished all fifty machines in thirty days and took them to

the store to sell which they received around five hundred dollars a piece for these

machines They were a hit with those that came to the store

Now Apple is a brand that most people automatically know all over the

world They are known for their innovative technology that is usually the first of its

kind on the market and something that all people love to own and make their lives a

bit easier with the advancements that they gave people The company continued to

13

stay on top of their game and improve upon their technology they produced such

things as the iMac which really did help to propel the company in the eyes of many

consumers

The first home computer with a GUI or graphical user interface was the

Apple Lisa The very first graphical user interface was developed by the Xerox

Corporation at their Palo Alto Research Center (PARC) in the 1970s Steve Jobs

visited PARC in 1979 (after buying Xerox stock) and was impressed and influenced

by the Xerox Alto the first computer ever with a graphical user interface Jobs

designed the new Apple Lisa based on the technology he saw at Xerox

With the 1984 Apple Macintosh Steve Jobs made sure developers created

software for the new Macintosh Computer Jobs figured that software was the way to

win the consumer over

14

CHAPTER 2

LITERATURE REVIEW

21 DEFINITION AND MOTIVATION THEORY

Motivation is internal and external factors that stimulate desire and energy in

people to be continually interested and committed to a job role or subject or to make

an effort to attain a goal

Motivation results from the interaction of both conscious and unconscious

factors such as the (1) intensity of desire or need (2) incentive or reward value of the

goal and (3) expectations of the individual and of his or her peers These factors are

the reasons one has for behaving a certain way An example is a student that spends

extra time studying for a test because he or she wants a better grade in the class

Motivation is also a feeling of enthusiasm or interest that makes you

determined to do something Motivation is the desire that fuels a person to do certain

things based on the wants and needs of a person If a person wishes to meet these

wants and needs then it necessitates him to motivate himself so that he can make

certain moves A person is unique and apart from another so his wants and needs

vary greatly from that of the other The same is true for the peoples levels of

motivation

The different wants and needs in every person vary in intensity based on the

focus goals and the total human psyche of the person This is why the motivation of

a person is unique despite having similar wants and needs with others

The decision to increase your motivation is the key to the bringing a greater

sense of it for yourself This can be done by putting greater focus on the things that

15

you want to achieve until you actually accomplish them The stronger your focus is

on the goal the greater the motivation will be

The truth of the matter is if you are unable to keep track of your goals it can

be generalized that you do not really desire to achieve it Motivation can come

naturally and no amount of inspirational talk will set you to action if you really are

not into taking the goal seriously

Setting goals that stir positive feelings within you are important to keep

yourself motivated Once you have found these focus yourself on being able to get a

hold of them There will be a lot of distractions so pick up at a comfortable pace and

make things happen

The definition of motivation involves the total understanding of the self

Receiving rewards is one reason for being motivated but beyond that is a set of

benefits that are more valuable than concrete rewards These can be enhanced work

output more productivity better work habits and an increased of understanding of

yourself

According to various theories motivation may be rooted in the basic need to

stay motivated in the face of challenges and negative people Setbacks and

unsupportive colleagues or friends will make you even more determined when you

know how to stay motivated avoid the criticism endless nagging and moaning of

those around you When you easily and effortlessly get things done you give people

little reason to criticize you In fact they are likely to give you more freedom to do

things your way start new projects with enthusiasm and stay motivated over time

When you can see things through to completion you will have renewed confidence in

your ability to succeed stop things getting any worse When you know how to be

highly motivated in a matter of seconds you can turn around situations you have

neglected in the past feel in charge of you life As you get more done with ease you

will have order where you used to have chaos You will know what you want and

feel compelled to move ahead and get it develop leadership skills and positively

affect those around you Your drive and enthusiasm will touch everyone you deal

with People will turn to you for leadership and guidance enjoy a more harmonious

home life Imagine hearing praise and gratitude for all the little things you get done

around the house You will enjoy a satisfying feeling of accomplishment at the end

of each evening eliminate problems while they are small You will deal with

potential problems and concerns sooner rather than later This habit alone will put

16

you back in control save money by getting things done on time You will eliminate

those late fees fines and charges that procrastinators waste their hard earned money

on put an end to regrets Become the kind of person who jumps on opportunities

And enjoy the excitement and passion you feel when you are giving 100

understand what motivates you and enjoy greater success When you discover your

unique motivation blueprint getting ahead will never be a mystery again You can

fire up your motivation engine whenever you choose to move ahead quickly in your

career When you can calmly and efficiently get your work done you position

yourself for more responsibility and a higher salary earn the respect of your boss and

colleagues As a dependable and productive member of the team people will

appreciate you and seek your valuable advice on important matters and Feel fantastic

about yourself As a motivated self-starter your self-esteem will soar you will

accomplish much more have greater success and live a full life

22 DEFINITION CONCEPT AND LEADERSHIP THEORY

In a research on leadership_(Stodgill(1974) has identified more than eleven

explanations on leadership which has different foundation Many definitions have

been identified by researchers for example Stoggil (1950) explained that leadership is

a process to influence people to achieve certain goals and target Tannembum amp

Massarik (1957) explained that A frame of reference Management

Science (October) 1-19t hellip)

Individuals are concerned not only with the absolute amounts of rewards they

receive for their efforts but also the praising from employer We lead when we

manage a football team or teach a classroom of children We lead our own children

when we are parents and we lead when we organize anything We certainly lead

when we manage projects or develop a new business We lead the moment we take

the first supervisory responsibility at work and we may lead even before we assume

official responsibility to do anything A vicar or preacher leads a congregation A

17

writer or visionary may lead when he or she puts pen to paper and creates a book or

poem or article which inspires and moves others to new thoughts and actions A

monarch and a president are both leaders So is a local councillor and so can be a

community fund-raiser A ruthless dictator is a leader So was Mother Theresa and

so was Mahatma Gandhi

We can find leadership in every sort of work and play and in every sort of

adventure and project regardless of scale and regardless of financial or official

authority And so given the many ways in which leadership operates it is no surprise

that leadership is so difficult to define and describe

Leadership is a process by which a person influences others to accomplish an

objective and directs the organization in a way that makes it more cohesive and

coherent Leaders carry out this process by applying their leadership attributes such

as beliefs values ethics character knowledge and skills

To inspire your workers into higher levels of teamwork there are certain

things you must be know and do These do not come naturally but are acquired

through continual work and study Good leaders are continually working and

studying to improve their leadership skills they are NOT resting on their laurels

The difference of staffsrsquo perceptions might be influenced by gender age

status academic qualifications work tenure educational level family background

interest and so on Itrsquos clear that the perceptions of staffs on their managerrsquos

leadership style can be influenced with so many factors and it plays an important role

is determining the climate success organization and the level of achievement of the

organization itself

23 PATH GOAL THEORY

The Path-Goal model is a theory based on specifying a leaders style or behavior that

best fits the employee and work environment in order to achieve goals (House

18

Mitchell 1974) The goal is to increase an employees motivation empowerment

and satisfaction so that they become productive members of the organization

Leadership concept that the subordinates accept a leaders behavior only so

far as they view it as resulting in immediate or future benefit Thus a leaders main

function is to clear a path to the realization of the subordinates goals he or she must

choose the behavior patterns that are most applicable in helping the subordinates get

what they want

Path-Goal is based on Vrooms (1964) expectancy theory in which an

individual will act in a certain way based on the expectation that the act will be

followed by a given outcome and on the attractiveness of that outcome to the

individual The path-goal theory was first introduced by Martin Evans (1970) and

then further developed by House (1971)

Leaders can take a strong or limited approach in these In clarifying the path

they may be directive or give vague hints In removing roadblocks they may scour

the path or help the follower move the bigger blocks In increasing rewards they

may give occasional encouragement or pave the way with gold

In fact leader should clarify the path so subordinates know which way to go

remove roadblocks that are stopping the things going there and Increasing the

rewards along the route There are four style of leadership which are supportive

directive participative and achievement-oriented leadership

Supportive leadership

Considering the needs of the follower showing concern for their welfare and

creating a friendly working environment This includes increasing the followers self-

esteem and making the job more interesting This approach is best when the work is

stressful boring or hazardous The leader make work pleasant for the workers by

showing concern for them and by being friendly and approachable It is most

effective in situations in which tasks and relationships are physically or

psychologically challenging Good relations are promoted with the group and

sensitivity to subordinates needs is shown

Directive Leadership

Telling followers what needs to be done and giving appropriate guidance

along the way This includes giving them schedules of specific work to be done at

19

specific times Rewards may also be increased as needed and role ambiguity

decreased (by telling them what they should be doing)

This may be used when the task is unstructured and complex and the follower

is inexperienced This increases the followers sense of security and control and

hence is appropriate to the situation

The leader informs her followers on what is expected of them such as telling

them what to do how to perform a task and scheduling and coordinating work It is

most effective when people are unsure about the task or when there is a lot of

uncertainty within the environment Specific advice is given to the group and ground

rules and structure are established For example clarifying expectations specifying

or assigning certain work tasks to be followed

Participative leadership

Consulting with followers and taking their ideas into account when making

decisions and taking particular actions This approach is best when the followers are

expert and their advice is both needed and they expect to be able to give it The

leaders consult with their followers by consulting with them before making a

decision on how to proceed It is most effective when subordinates are highly trained

and involved in their work Decision making is based on consultation with the group

and information is shared with the group

Achievement-oriented leadership

Setting challenging goals both in work and in self-improvement (and often

together) High standards are demonstrated and expected The leader shows faith in

the capabilities of the follower to succeed This approach is best when the task is

complex

The leader sets challenging goals for his followers expects them to perform

at their highest level and shows confidence in their ability to meet this expectation

It is most effective in professional work environments such as technical or

scientific or in achievement environments such as sales Challenging goals are set

and high performance is encouraged while confidence is shown in the groups ability

The path-goal theory by House(1971) also known as the path-goal theory of

leader effectiveness or the path-goal model is a leadership theory in the field

The original path-goal theory identifies achievement-oriented directive

participative and supportive leader behaviors

20

The directive path-goal clarifying leader behaviour refers to situations where

the leader lets followers know what is expected of them and tells them how to

perform their tasks

24 NEED FOR ACHIEVEMENT THEORY

Need for Achievement (n Ach) is the degree to which someone is motivated

to set and reach goals People with a high n Ach are usually driven to succeed for

internal reasons such as personal satisfaction rather than by external pressures

Personality trait characterized by an enduring and consistent concern with

setting and meeting high standards of achievement This need is influenced by

internal drive for action (intrinsic motivation) and the pressure exerted by the

expectations of others (extrinsic motivation) Measured by thematic appreciation

tests need for achievement motivates an individual to succeed in competition and to

excel in activities important to him or her

These individuals work hard to meet their goals and tend to take on tasks that

are moderately difficult to accomplish If they choose a goal that is too easy the

achievement is not very rewarding and if they chose something that is too difficult

success may not be obtainable Say someone with a high n Ach is just beginning to

set high standards for themselves in fitness They may aim to run a 5k (3-mile) race

but they would shy away from a longer race until they have become a more

experienced runner so they arenrsquot setting themselves up for failure

People high in N-Ach are characterized by a tendency to seek challenges and

a high degree of independence Their most satisfying is the recognition of their

achievements

21

25 DIRECTIVE LEADERSHIP STYLE

The directive leadership style is one of four leadership behaviours identified

by the path-goal theory of leadership Directive leadership is characterized by setting

clear objectives and rules for your subordinates and ensuring that your expectations

and directions are clearly defined and understood by your subordinates Directive

leadership may be advisable when subordinates are unskilled or inexperienced at a

complex task It may backfire if imposed upon highly skilled and experienced

employees who are extremely competent to perform the task

An instructional type of managerial style characterized by a leader who tells

subordinate staff what they are expected to do and how to perform the expected

tasks A directive leadership style might be helpful for a manager within a business

where their subordinate staff members have jobs that are not particularly specialized

and so they need more guidance to avoid uncertainty

Directive leadership is one of five models of leadership described by Bernard

Bass Directive leadership is a style of leading people in a business or project It is

probably the most common form of leadership existing in large businesses today It

is very common in traditional business and traditional cultures This style of

leadership consists of a manager or superior person directing subordinates to

complete or work on a task at hand The manager will tell the employee exactly what

to do and how to do it He or she will have specific standards and will demand that

they be met The manager leads with total authority The military is a good example

of directive leadership However in business it does not always work as well

Directive leadership does not allow an employee to reach their potential nor does it

allow the employee to express their independent thoughts or creativity

Directive leader is a leader who is very strict autocratic makes use of his

power of influence from his position to control reward and force the followers to

comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)

22

26 SUPPORTIVE LEADERSHIP STYLE

Supportive Leadership is one of the leadership styles found in path-goal

theory A supportive leader try to decrease employee stress and frustration in the

workplace This method is effective when your work tasks are dangerous tedious

and stressful but is not really effective if your work tasks are intrinsically motivating

because you dont need to be motivated to do the work

Supportive leadership is a kind of leadership where you listen to your

workers and help them out when they need help Supportive leadership is an opposite

of autocratic leadership and is much more successful in many fields of work But not

in all of course

The leadership style I use to follow is Supportive leadership because

according to me the followers are as important as task The goals can only be achieve

with the help of followers if followers are facing any problem either in their personal

life or under organization roof the affection of that problem can be clearly measured

from their task results Moreover I use self-made theory in my leadership which is

Get addict an achieve according to this a person can achieve anything but the

conditions is that the person must be addicted to it If followers are facing any

grievances they canrsquot be addicted towards achievement Supportive leader in my way

does not only mean handling grievances of followers but I call myself supportive

leader because I plan my tactics towards achieving a goal according to the followers

ability and skills moreover according to their willingness and motivation towards

work Supportive leadership is It leads people It doesnt drive them It involves

them It doesnt coerce them It never loses sight of the most important principle

governing any project involving human beings namely that people are more

important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive

leadership is working along with followers guiding them helping them instead of

working ahead of them Human beings are most important aspect of this type of

leadership According to me this leadership can be done effectively if leaders treat

followers as one who work with him rather work for him Being the basket ball

captain for two consecutive years I applied my leadership style and maintained a

team

23

Supportive leadership is a reference to a particular leadership style for

business As management styles became more complex in the 1970s and 1980s

theories began to grow up Businesses started looking not only at the techniques of

management but at the different types of leaders found in business and what

categories those leaders fell into By the 1990s concepts such as supportive

leadership had become widely accepted Supportive leadership is a naturally organic

and emotionally sensitive style like other styles it is especially useful in certain

circumstances but the company must adopt a culture that encourages such styles for

them to be effective

In supportive leadership the manager is not so interested in giving orders and

managing every detail as in giving employees the tools they need to work

themselves While delegation is a vital part of supportive leadership managers do

not simply assign tasks and then receive the results Instead they work through the

tasks with employees to improve skills and talent until the manager does not need to

worry about a task being done correctly and the employee is fully empowered in a

particular area

27 PARTICIPATIVE LEADERSHIP STYLE

Lewinrsquos study found that participative leadership also known as democratic

leadership is generally the most effective leadership style Democratic leaders offer

guidance to group members but they also participate in the group and allow input

from other group members In Lewinrsquos study children in this group were less

productive than the members of the authoritarian group but their contributions were

of a much higher quality

Participative leadership is a style of leadership that involves all members of a

team in identifying essential goals and developing procedures or strategies to reach

those goals From this perspective this leadership style can be seen as a leadership

style that relies heavily on the leader functioning as a facilitator rather than simply

24

issuing orders or making assignments This type of involved leadership style can be

utilized in business settings volunteer organizations and even in the function of the

home

Participative leaders encourage group members to participate but retain the

final say over the decision-making process Group members feel engaged in the

process and are more motivated and creative

One of the main benefits of participative leadership is that the process allows

for the development of additional leaders who can serve the organization at a later

date Because leaders who favor this style encourage active involvement on the part

of everyone on the team people often are able to express their creativity and

demonstrate abilities and talents that would not be made apparent otherwise The

discovery of these hidden assets help to benefit the work of the current team but also

alerts the organization to people within the team who should be provided with

opportunities to further develop some skill or ability for future use

One potential disadvantage of participate leadership is the time factor This

leadership style does often involve the need for more time before action is taken

This is only natural since the very nature of this leadership style means allowing

input from every member of the team However the extra time necessary for this

process often leads to decisions that ultimately benefit everyone to a greater degree

than faster decisions that are more limited in scope

Participative leadership also expands the range of possibilities for the team

When leadership styles that essentially leave all the direction and decision making in

the hands of one individual it is much more difficult to see a given approach from

several different angles When the leadership style encourages others to be involved

in the decision making process a given course of action can be approached from a

variety of perceptions This can often point out strengths or weaknesses to the

approach that would have gone unobserved and thus unresolved without this type of

participatory brainstorming and decision making

Effective participative leadership allows the talents and skills of all the team

members to be utilized in arriving at decisions and taking courses of action While

the team leader is usually still responsible for making the final decision this sharing

of functions within the team provide the perfect environment for everyone to provide

input that has the potential to make that final decision more well-rounded and

ultimately profitable for the company as a whole

25

28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE

Management which sets challenging goals assists in training emphasizes

improvement and expects the highest levels of performance

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

Achievement-oriented leaders always learn They always take risk They

never gamble (There is a difference) They always teach and mentor others They

understand that failure to adapt and change means death and destruction on a

competitive battlefield Either products are always changing or consumers are

changing so businesses must adapt or dieAchievement -oriented leaders put the

right people on the bus and go to great lengths to keep them there They never

change the deal with their employees (except to make it sweeter) They share

success They set stretch goals and achieve them It is fascinating to watch those

leaders work with their teams They are unstoppable

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

26

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION

There are a number of different styles of leadership and management that are

based on different theories The individuals style will be use based on a combination

of their beliefs values and preferences as well as the organizational culture and

norms which will encourage some styles and discourage others

Idealized influence describes managers who are exemplary role models for

associates Managers with idealized influence can be trusted and respected by

associates to make good decisions for the organization Intellectual Stimulation

describes managers who encourage innovation and creativity through challenging the

normal beliefs or views of a group Managers with intellectual stimulation promote

critical thinking and problem solving to make improvement of organization

performance

Inspirational motivation describes managers who motivate associates to

commit to the vision of the organization Managers with inspirational motivation

encourage team spirit to reach goals of increased revenue and market growth for the

organization Individual consideration describes managers who act as coaches and

advisors to the associates Managers with individual consideration encourage

associates to reach goals that help both the associates and the organization

27

CHAPTER 3

METHODOLOGY

31 RESEARCH DESIGN

A research design encompasses the methodology and procedures employed to

conduct scientific research The design of a study defines the study type (descriptive

correlational semi-experimental experimental review meta-analytic) and sub-type

(eg descriptive-longitudinal case study) research question hypotheses

independent and dependent variables experimental design and if applicable data

collection methods and a statistical analysis plan

The research design is also the framework for conducting the marketing

research project that clarified the necessary procedure in order to obtain the

information needed to solve all the marketing problem

In order to collect as much data as possible a combination of descriptive and

analytical research designs based on result from the questionnaire observation and

interview were used by the researcher to analyses the influence of leader on

competitive market concept of motivation in organization and the ways that human

performances on a job can be link with ability and motivation in Apple Inc

The method has been used is to distribute the questionnaire throughout the

staff in order to collect a better result The reason for choosing this method is

28

because this is the most effectives way to study the relationship between leadership

style and motivational level The raw data was analyze according to the research

objectives

32 POPULATION AND SAMPLING TECHNIQUE

The population of this study are all the staff from Apple Inc The population

chosen consider those who have had experiences working in such a high

technological company like Apple Inc The Sampling technique used in this research

was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the

south of Ireland

Figure 31 Required Sample Size

29

CHAPTER 4

RESEARCH FINDING

A questionnaire is a means of eliciting the feelings beliefs experiences

perceptions or attitudes of some sample of individuals As a data collecting

instrument it could be structured or unstructured

The questionnaire is most frequently a very concise preplanned set of

questions designed to yield specific information to meet a particular need for

research information about a pertinent topic The research information is attained

from respondents normally from a related interest area The dictionary definition

gives a clearer definition A questionnaire is a written or printed form used in

gathering information on some subject or subjects consisting of a list of questions to

be submitted to one or more persons

The method of questionnaire have some advantages of in Economy - Expense

and time involved in training interviewers and sending them to interview are reduced

by using questionnaires Uniformity of questions - Each respondent receives the

same set of questions phrased in exactly the same way Questionnaires may

therefore yield data more comparable than information obtained through an

interview Standardization - If the questions are highly structured and the conditions

under which they are answered are controlled then the questionnaire could become

standardized The disadvantages of questionnaire are respondentrsquos motivation is

difficult to assess affecting the validity of response

30

41 RESPONSE RATE

The laminated random sampling technique was used and a total of 100

samples size were selected out of 100 populations 100 questionnaires were received

that is representing 90 of response rate The sample size was reasonable and

beyond the target that we set early and exceed our expectation This is to allow

further analysis that was surpass the demand

42 DESCRIPTIVE DEMOGRAPHIC PROFILE

The demographic profile is in Table 41 The distribution of respondents

includes 65 male and 35 female The age of respondents was from below 30

years 35 45 between 30 to 40 years 20 between 40 to 50 years While for

years of experience 30 out of the 50 respondents that we carried out for

questionnaire have less than 5 years of experience 30 between 6 to 10 years 28

between 11 to 15 years and 12 have more than 16 years of experience

For the level of education 45 stand for those who have SPMMCEOthers 30 of

the respondents have STPMHSEDIPLOMA 18 of the respondents have degree

and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of

them are single 38 of the respondents are married and only 20 of them are

widowed

Demographic

Items

Frequency Percentage ()

Gender

Male 65 65

Female 35 35

31

Age

lt30 35 35

31-40 45 45

41-50 20 20

Length of Service

lt5 30 30

6-10 30 30

10-15 28 28

gt16 12 12

Education

SPMMCE 45 45

STPMHSE

DIPLOMA

30 30

Degree 18 18

Masterrsquos Degree 7 7

Status

Single 42 42

Married 38 38

Widowed 20 20

Table 41 Demographic Profile

43 DESCRIPTIVE ANALYSIS

32

Design of minimum maximum mean and standard deviation of each item

can be refer rend to the table 42 below Based on the table it reveals that the

minimum value for the directive leadership style is 1 and maximum is 5 In term of

mean and standard deviation of the directive leadership style are 257 413 1144

and 1336 respectively

For supportive leadership style the minimum mean will be 334 and the

highest are 444 For standard deviation is 0991 and 1386 respectively

For minimum value for participative leadership style will be 1 and the

maximum is 5 in addition to that the mean and standard deviation of the variable is

between 367 to 444 and 367 and 1040 and 1264 respectively

The achievement oriented leadership style the mean and standard deviation

of the variable is between 349 to 413 and 1021 to 1165

For motivation achievement based on individual perception the minimum

values of variable range from 1 to 2 and the maximum variable is 5 Mean and

standard deviation of the variable is between 253 to 459 and 0906 to 1335

Variableconstruct Mean Std Deviation

Directive 358 1145

1 He has the final word in the office

matters

373 1336

2 He emphasizes that all rules and

regulations

257 1144

3 He give clear explanations of what is

expected of other

365 1224

4 He give subordinates explicit

instructions for how to do their work

413 1246

5 He show interest in subordinatesrsquo

personal concerns

382 1306

Supportive 383 1190

1 He often mingle with the staff 373 1386

2 He often spent time as necessary to 444 0991

33

hear complaint from staff

3 Providing guidance without pressure

is the

key to being a good leader

362 1259

4 As a rule leaders should allow

subordinates

to appraise their own work

334 1072

5 Leaders should give subordinates

complete

freedom to solve problems on their own

401 1240

Participative 408 1110

1 He is very responsive and easy to be

invited to discuss

367 1264

2 He easily understood 413 1105

3 When things go wrong and he need to

create a strategy to keep a project or process

running on schedule he call a meeting to get his

employees advice

433 1046

4 To get information out He send it by

email memos or voice mail very rarely is a

meeting called His employees are then

expected to act upon the information

384 1040

5 He want to create an environment

where the employees take ownership of the

project I allow them to participate in the

decision making process

444 1096

Achievement Oriented 387 1103

1 He determines the duties of staff 391 1113

2 He describes the conditions and tasks

and clearly what is expected

349 1021

3 He explain the level of performance 382 1165

34

that is expected of subordinates

4 He give vague explanations of what is

expected of subordinates on the job

413 1107

5 He consistently set challenging goals

for subordinates to attain

401 1110

Motivation Level 345 1178

1 1 I feel annoyed when thinking about

the things I would like to do new work

459 0906

2 I am ambitious in my career 288 1233

3 I am energized when

people count on me for ideas

439 0947

4 When involved in group projects my

team membersrsquo problems are my problems

301 1211

5 I find pleasure in recognizing and

celebrating the accomplishments of others

290 1125

6 As a practice I ask people

challenging questions when we are working on

projects together

301 1211

7 I take delight in complimenting

people I work with when progress is made

411 1190

8 I find it easy to be the cheerleader for

others when times are good and when times are

bad

382 1179

9 Team accomplishment is more

important to me than my own personal

accomplishments

321 1327

10 When involved in group projects I

am inclined to let my ideas be known

253 1335

Table 42 leadership style

35

44 RELIABILITY ANALYSIS

According to Hinton (2004) recommended four cut-off points for steadiness

which includes outstanding reliability (090 and above) high reliability (070 ndash 090)

moderate reliability (050 ndash 070) and low reliability (050 and below)

000 050 Low Reliability

050 070 Moderate Reliability

070 090 High Reliability

090 100 Outstanding

Reliability

Table 43 Reliability Analysis

Based on table 43 there are five constructs directive supportive

participative achievement-oriented and motivation level shown Cronbachrsquos Alpha

values of 0865 0914 0970 0974 and 0883 respectively None of constructs

confirm low reliability The high Cronbachrsquos Alpa values for all establish contain

that they are inwardly uniform That means all element of each establishes are

measuring the identical content creation In the nutshell the higher the Cronbachrsquos

Alpha value of a construct the higher the reliability is of measuring the same

construct

Const

ructs

Sample

Size(n)

No

of Items

Cronbachrsquos

Alpha (a)

Type

Direc 100 5 0865 High Reliability

36

tive

Supp

ortive

100 5 0914 Outstanding

Reliability

Partic

ipative

100 5 0970 Outstanding

Reliability

Achi

evement

100 5 0974 Outstanding

Reliability

Level

of Staff

Motivation

100 10 0883 Outstanding

Reliability

Table 44 Reliability Test

45 CORRELATION MATRIX

Correlation analysis was used to conclude and decide relationships between

two variables measured Toward this end Pearson correlation test was used to

diagnose whether leadership styles and motivation level are relevant to each other

Table 44 presents the correlation matrix results

Table 44 shows the relation of independent variables with motivation level

For finding the relation significant level plt 005 and plt 001were chosen

The value of correlation coefficient r for directive leadership style is 0356

with plt 005 which show a moderate relationship with the level of staff motivation

It is found that the value of correlation coefficient r for supportive leadership

style is 0369 with plt 001 show a strong relationship with the level of staff

motivation

Participative leadership style carry correlation coefficient value r of 035 2

with plt 005 which show a moderate relationship with the level of staff motivation

For achievement oriented leadership style the coefficient valuer is 0430

with plt 001 which show a strong relationship with the level of staff motivation

37

Correlation is significant at the 001 level (1-tailed)

Correlation is significant at the 005 level (1-tailed)

Constructs Directive Supportive Participative Achievement Motivation

() () () ()

Directive 1 0691 0717 0799 0356

0000 0000 0000 0012

() () ()

Supportive 1 0877 0676 0369

0000 0000 0009

() ()

Participative 1 0736 0352

0000 0012

()

Achievemen

t

1 0430

0022

Motivation 1

Table 45 Correlation between leadership styles and the level of staff

motivation

46 REGRESSION ANALYSIS

In this study multiple regression analysis was applied Each variable from

factor scores were used in the analysis Table 45 shows the results of multiple

regression analysis of the research The findings showed that leadership styles were

not significant and negatively correlate with level of motivation of staff The R2 =

38

0184 indicates that 1840 of the variance in variable level of motivation of the

staff (dependent variable) can be explained by leadership styles

Beta coefficient the achievement oriented has the highest B β =0225

followed by supportive leadership style β = 0111 directive β =0024 and the lowest

is participative leadership style is β = - 0003That means one unit increase in

directive leadership style will lead to 0024 increase in the level of motivation for

supportive leadership style one unit increase will lead to 00111 increase in the level

of motivation one unit increase in participative will lead to -0003 change in the

level of motivation of staff and one unit increase in achievement oriented will lead

to 0225 increase to the level of motivation of staff The findings explain that the

components of the leadership styles do not explain the level of motivation of the

staff

Instruction

R2=0184

Adjusted R2=0103 F= 2499 p lt 005

Dependent Variable Level of staff Motivation

Unstandardised

Coefficients

Standardise

d

Coefficient

Model B Std Error Beta t Sig

(Constant) 2268 0446 5430 0000

Total Score Directive 0024 0186 0031 0144 0984

Total Score Supportive 0101 0177 0161 0691 0585

Total Score Participative -0003 0191 -0055 -0020 1082

Total Score Achievement 0225 0170 0312 1456 0210

39

Table 46 Multiple Regression Analysis (n=50)

40

Chapter 5

CONCLUSION AND RECOMMENDATION

51 INTRODUCTION

This chapter target to discuss the outcome shown in the previous chapters by

setting against them with those finding principles and earlier investigation in the

common field Moreover the investigationrsquos confines and recommendations for the

future research and practice are shown in this chapter

52 DISCUSSION OF FINDING

The objectives of this investigation were to determine the relationship

between leadership style and motivation level It is a study of Apple Incorporation

The outcome of this investigation gives that the leadership styles are supported to the

level of staff motivation The independents variables had correlation with the level of

the staff motivation that is illustrated in Table 42 in the preceding chapter

Based on the analysis of the research (Sample the leadership styles of the

manager of the Apple Incorporation) is significant with the leadership style which

has been practiced by Chief Executive Officer of Apple Incorporation in the District

41

of Johor Bahru Johor James Liow 1992) Analysis from the research found that the

most dominant leadership is achievement oriented followed by supportive directive

participative and achievement oriented

In discussing the results the researchers prefer to discuss each hypothesis

separately in order to get an accurate and complete perceptive of the relationship

between leadership style and motivation level

The results revealed that the respondents perceived the all four leadership

styles of the manager have relation with their level of motivation towards their jobs

Furthermore the results revealed that there is significant relationship between

leadership style and motivation level

What is remarkable here is that this findings correlates strongly with the

arguments that say that relationship between leadership style and motivation level

can be both influential and no influential with staffrsquos motivation and his or her

leadership styles depends on his or her choice of the style that suits the situation or

the company

For example the researchers of University Malaya claimed that the

leadership styles of leader had relationship with staffrsquos motivation but depending on

their jobs according to the job description and the organizational chart that informs

employees what when and how tasks should be done

53 LIMITATION OF STUDY

One of the limitations in research includes lack of adequate information on a

particular subject Research equipments are very hard or expensive to acquire leading

to formulation mere assumptions Another hindrance is poor or inaccessibility to the

region of study

Some of the limitations of doing a research include access of information

availability of enough resources and time management The availability of experts in

42

editing and guidance may also be minimal where support from friends or

organisation may not be enough

The limitations of the study are those characteristics of design or

methodology that impacted or influenced the application or interpretation of the

results of your study They are the constraints on generalizability and utility of

findings that are the result of the ways in which you chose to design the study andor

the method used to establish internal and external validity

Another limitation related to building the evidence about ldquosurvival of

consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin

spiritrdquo Not knowing all of your extended family members limits your ability to

verify statements communicated by the Medium When information related to a

discarnate is not verified this result could be related to the sitterrsquos limitations but it

may also be related to the Medium These challenges however highlight the

limitations of spirit communication and in general further highlights the complexity

of studying the ldquoA study of Apple Incorporationrdquo

Limitations in research methods vary depending on the type of method used

and how it was conducted They include language barriers you might want to do a

research on something that is in a language which you do not understand and the

production of a translator is not available You might also be short of the research

materials and others are not immediately available among others

Limitations are influences that the researcher cannot control They are the

shortcomings conditions or influences that cannot be controlled by the researcher

that place restrictions on your methodology and conclusions Any limitations that

might influence the results should be mentioned

54 SUGGESTIONS FOR FUTURE RESEARCH

From this research the researcher recommends a several means that could be

taken to improve staffrsquos motivation by concentrating on leadership styles

43

According to Marketing minds (2012) Apple Inc uses the Apple brand to

compete across several highly competitive markets including the personal computer

industry with its Macintosh line of computerslaptops and related software the

consumer electronics industry with products such as the iPod digital music

distribution through iTunes Music Store the smart phone market with the Apple

iPhone magazine book games and applications publishing via the AppsStore for

iPhone and the iPad tablet computing device and movie and TV content distribution

with Apple TV The company is also establishing a very strong marketing presence

relative to the rival (Google) in the advertising market via its business Apps and iAd

network Steve Jobs the co-Founder of Apple described the company as being a

mobile devices company largest in the world as their revenues are bigger than

Nokia Samsung or Sonys mobile devices business

The story started two months ago when Google released its first smart phone

This new smart phone made by a Taiwanese company called HTC and the phone

called Nexus One After three weeks Apple Company said is going to sue the

manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC

The company which has been releasing iPhone since 2007 believes that HTC

illegally used 20 patents of Apple These patents are related to user interface

architecture and hardware of iPhone Apple Company filed a lawsuit in US District

Court in Delaware and an objection presented to the International Trade Commission

in USA too

In response to these accusations made by Apple Company against HTC

company The HTC denied Applersquos allegations and declared to fight the suit In other

response HTC said it has been making phones for a far longer time than Apple

including a touch screen device called the XDA that predates the iPhone by about 5

years

Implications

The implications here appear to be that HTCrsquos technological primary somehow goes

against Applersquos claims that the company violated 20 of its patents And while itrsquos

certainly possible that that might be the case itrsquos hard to accept that argument

without a list of patents to back it up

Patents

44

Here some of the patents that Apple Company accusing HTC Company used them

for its new Nexus phone manufactured for Google They are Multi-touch Screen

Multifinger gestures device integration and multitasking accelerometer patents

What is Android Android is a software installed in the mobile devices that includes

an operating system middleware and key applications The Android SDK provides

the tools and APIs necessary to begin developing applications on the Android

platform using the Java programming language

Terminology

Today in the market consumer have a lot of options for every product

whether it be an IT product or Home PCs or consumer durables or a FMCG product

This study may be helpful for company to know about the factors affecting the

consumer behavior and patterns of the consumer It may also be helpful to know the

specific requirement of customer so that the customer can be easily satisfied

Moreover this study helps to know the buying habits and patterns of customer The

study will help the company to understand the relationship that a consumer have with

their Apple product It will help to ascertain the reason which makes the undisputed

leader in almost every segment in which they operate

All Apple Professional Development facilitators are educators themselves

That gives them a unique view they know whatrsquos important in the classroom so they

can ensure that you learn about your Apple products and how they can best serve you

and your students We have created workshops in the following categories

These curriculum-focused workshops help teachers apply their skills with

Apple products to specific areas and disciplines to produce effective personal

learning for their students

Focused on technology skills these foundational workshops help teachers

become confident and comfortable integrating Apple products into their teaching

strategies

These workshops for school leaders and Education decision-makers focus on

issues important to success such as visioning and planning

Our research investigated the role of social norms in an extended theory of

planned behavior (TPB) in the explanation of prostatecolorectal cancer screening

(CS) intention and the prediction of CS uptake among men

45

Apple is well known for giving its customers things that they need but didnt

know they needed until the product shipped In that spirit Apple is in a unique

position to make further gains with that philosophy especially as other companies

pull back reduce RampD or get out of some markets completely

I written before about how Apples financial position gives it a unique

competitive advantage over the competition That discussion pointed to how Apple

can pay cash for components get to the front of supplier delivery schedules then

through volume drive prices down putting extreme price pressure on the

competition while they develop the next generation with RampD dollars

Even as Apple does this they are mindful of their brand Selling cheap

products doesnt sit well with Apple and they definitely dont want to undercut or

cannibalize other product lines

So if one asks the question about what Apple can deliver in a time when

customers are watching every penny its silly to envision a cheaper stripped down

version of a product thats already doing well Instead as Apple ponders how to

deliver new products to cost conscious customers the company tends to think about

holes in the market that can be exploited with their technology -- but which dont

undercut current products

There are other considerations as well For example the iPod touch doesnt

have a camera or an FM radio Other than the CPU it doesnt radiate and can

therefore be used in corporate or government environments that would otherwise

forbid a device that could be a security concern Our fantasies often neglect to

consider such things Because people expect to use their iPhone anywhere that

device has a different set of design constraints

Availability of multi-modal logistics services has been introduced and

occupational safety and health management system elaborated The DTPB can

provide a useful framework for evaluating interventions to increase logisticians

motivations to safety performance The overriding aim of this study was to design

and pilot test a questionnaire for subsequent use in a large-scale survey This study

describes the early stages of a research questionnaire development and a pilot study

The main results of this pilot study that the questionnaire proved to be reliable and

the analysis although preliminary provided strong support for the predictive power

of the DTPB The evaluation led to minor changes in the questionnaire Currently

46

the relevant literature surrounding the DTPB reveals a lack of research that utilizes

empirically validated theories in the field of logistics safety There is therefore a need

to consider more practical issues that emerge when applying the theory As is often

the case with the DTPB questionnaire the participants thought the questionnaire was

rather long This is important given that lengthy questionnaires can impact on data

quality through reduced completion rates due to factors such as lowered participant

motivation The length of the questionnaire could be accommodated thereby

encouraging participation Another comment levied at the DTPB questionnaire is that

it appears rather repetitive Indeed responses received in the present context included

wersquove answered that already Alternatively it may be better to group the outcomes

and behavioural belief statements and address the issue of similarity

Although the key purpose of this study was to develop and pilot a

questionnaire and not to generalize its findings it is of interest to note that the

occupational doctors advice has significant relationship to safety performance One

possible reason is that occupational safety and health information is not easily

available thereby increasing the reliance of the workers on the occupational doctors

advice This finding together with the significant influence of peer culture within the

DTPB framework would seem to strengthen the view that increasing exposure of

logisticians to occupational safety and health may encourage more positive

subjective norms and implies that contact with occupational doctors may encourage

the logisticians to work safely

Deeper interpretation suggests that peers causal attributions regarding safety

performance in their workplace may exert a comparatively strong influence over

logisticians991257 safety It also adds weight to the suggestion that occupational safety

and health training should form part of the logistics company991257s annual training plan

and as such supports the view that occupational safety and health intervention

programmes are required

He findings from questionnaire pilot test seem to corroborate previous

research by suggesting that subjective norms is a key issue to be addressed in any

occupational safety and programme as is the case of the logistics sector The result is

in line with the results reported by Hamilton and White Paris and Van den Broucke

and Fogarty and Shaw who found subjective norms to be important in affecting

adoption of a system As such it would seem that efforts should be made to enhance

knowledge and in particular to highlight the benefits of safety performance for both

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

REFERENCES

Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 18: Thesis Leadership of Apple

8

12 PROBLEM STATEMENT

Motivation is defined as the process that initiates guides and maintains goal-oriented

behaviors Motivation is what causes us to act whether it is getting a glass of water

to reduce thirst or reading a book to gain knowledge The act or process of giving

someone a reason for doing something and it is also called as the act or process of

motivating someone Motivation is a desire or willingness to do something

enthusiasm It is a force or influence that causes someone to do something There are

three major components to motivation activation persistence and intensity

All levels of management perform these functions but the amount of time a manager

spends on each function depends on the level of management and the needs of the

organization Managers just dont go out and haphazardly perform their

responsibilities Good managers discover how to master five basic functions

planning organizing staffing leading and controlling

A manager needs to be a good leader While a manager organizes and plans the good

leader must also inspire employees with a vision for the organization A manager

needs to be an effective communicator and liaison between employees customers

and other managers of the organization A manager needs to be an effective

negotiator When organizations are developing or undergoing change the manager is

often required to negotiate with competitors contractors suppliers and employees

A manager must act as a figurehead that reinforces the mission and vision of an

organization to employees customers and other stakeholders

Leadership has a direct cause and effect relationship upon organizations and their

success Leaders determine values culture change tolerance and employee

motivation They shape institutional strategies including their execution and

effectiveness Leaders can appear at any level of an institution and are not exclusive

to management Successful leaders do however have one thing in common They

influence those around them in order to reap maximum benefit from the

organizationrsquos resources including its most vital and expensive its people Libraries

9

require leadership just like business government and non-profit organizations

Whether a public special or academic library that libraryrsquos leaders directly affect

everything from patron experience to successfully executing stated missions

including resource allocation services offered and collection development strategies

In fact the influence of leaders and their effectiveness in moving people to a shared

vision can directly shape the libraryrsquos people its materials how patrons use or

interact with them and whether or not that experience is beneficial With leadership

potentially playing such a vital role in the success of information centers and patron

experiences it is useful to consider the different types of leaders and their potential

impact on libraries as organizations

Current leadership theories describe leaders based upon traits or how influence and

power are used to achieve objectives When using trait-based descriptions leaders

may be classified as autocratic democratic bureaucratic or charismatic If viewing

leadership from the perspective of the exchange of power and its utilization to secure

outcomes leaders are situational transactional or transformational Understanding

these different tropes can provide a vocabulary for discussion that can lead to

meaningful desired results It bears noting that not all leaders are created equal and

leadership quality may vary enormously across industries or simply within an

organization In addition identifying an individual leaderrsquos style is central to

evaluating leadership quality and effectiveness especially as it relates to

organizational goals Below is a brief examination of each common leadership style

listed above and their potential impact on a group as well as their relative usefulness

Leadership style impacts the organization by affecting employee morale

productivity decision-making speed and metrics Successful leaders carefully

analyze problems assess the skill level of subordinates consider alternatives and

make an informed choice By choosing the most appropriate leadership style for the

situation an effective leader provides a lasting impact Leaders establish a clear

distinction between subordinates and superiors

When leaders use a coaching style instead subordinates feel safer and encouraged to

focus on their own development which ultimately helps the company for the long

term by increasing employee morale retention and satisfaction A leader engages

10

with employees to figure out the best way to accomplish the companyrsquos strategic

goals This includes decreased errors minimized waste and increased customer

satisfaction Participative leaders run team-building exercises to promote cultural

awareness and diversity which can improve productivity by allowing the team to

recognize each otherrsquos strengths and value

13 SIGNIFICANT OF THE STUDY

There are a number of different styles of leadership and management that are

based on different theories The individuals style will be use based on a combination

of their beliefs values and preferences as well as the organizational culture and

norms which will encourage some styles and discourage others

Different motivational theories can directly impact an employeersquos

contribution to the overall success of an organization Additionally motivational

theories can influence the behaviors and leadership methods within an organization

The result of employee motivation combined with leadership theories will influence

employee satisfaction This article will review factors that are directly attributed to

employee satisfaction

According to Watkiss (2004) motivation is the way to drive person into

doing something Much of the driven are the thought of a potential reward or a

consequence of not doing something Motivation is the forces the people do

something this is a result of the individual needs being satisfied (or met) so that

individual has the inspiration to complete the task Motivation refersto the initiation

direction intensity and persistence of human behaviour Based on the definition of

Watkiss (2004) it can be concluded that the motivation is the idea and initiative to

encourage and drive the individual to do something or to performance better jobs

Ormrod (2003) stated that the main reason of existence for organizations is not

merely to survive but also to gain profit and the companies enable to competitive

11

weather in locally or globally In order to achieve these missions companies have to

satisfy the employees who are considered asa cornerstone in many companies Thus

the employees would have a high morale self-esteem and also feel comfortable

toward the place where they work in However it is hard to argue that a motivated

workplace means that the organizations would get high performance or maybe

would increase revenue However managers is necessary to take actions in order to

satisfy employees and thereby it is suppose to increase the employeersquos motivation

After increasing motivations the employees will work harder and feel that they are

responsible to achieve all targets and goals that ordered by supervisors In other

words mean that employees would be fell that the organization as belong to them

For an instance motivation in the education process can have many effects on

how students learn and their behaviour to the course matter (Ormrod 2003) It can

direct behaviour toward particular goals and lead to increased effort and energy

It also can help the organization involved in determining the level of it It is

to help the managers to find his or hers leadership styles and increases the leadership

qualities Leadership is a fundamental aspect of the human condition Leadership

today is more difficult and more necessary than before The health and growth of any

organization rises and falls on leadership Studying leadership will make us better

followers Leadership skills can be learned in a systematic and thorough way

14 BACKGROUND OF THE APPLE INC

Apple started in 1976 as a computer company In the last decade however

Apple has expanded into a very intricate company that specializes in much more than

just computers In 2001 Apple broke the barrier with the iPod eventually becoming

the dominant market leader in music players As well Apple joined the phone

industry in 2007 with the iPhone which has also been widely successful

12

Apple is a consumer goods company and therefore evaluating its value

requires understanding its products and consumers This can be very difficult

because Apple competes with many different companies throughout the different

industries it takes part in

Apple has established a unique reputation in the consumer electronics

industry One of the most unique things about Apple is that it has a very strong

customer base This is extremely important in understanding Apple

Apple is probably the most well-known company when it comes to the

making of technology that is cutting edge and something that everyone wants to have

in their possession Apple Computer first came to be a company in 1976 when Steve

Jobs and Steve Wozniak when they released the Apple I and was located in

Cupertino California These two young men dropped out of college and were often

viewed as outcasts in most of the places that they were at including schools which

could have been the reason that they dropped out of college As most people have

heard Apple really started in the basement or garage depending on who the person

talks to rather than at some expensive business location Which is perhaps the reason

so many people were first intrigued by the brand and could be the reason that the

computers were such a success they were created by guys that knew what they

wanted and passed this on to the rest of the world And what they wanted was

something that other people wanted as well

The first order that the two built is somewhat of an amazing feat that was the

beginning of the company After being introduced to one another they made a

working model of their computer and took it to a nearby computer store in order to

try to make it onto the market The owners of the store ordered fifty of the machine

that was to be fully assembled and ready to go which seemed to be an impossible

feat However they did succeed as they bartered and promised many IOUs to

companies to get the parts that they would need since they had no money to buy

these on their own They finished all fifty machines in thirty days and took them to

the store to sell which they received around five hundred dollars a piece for these

machines They were a hit with those that came to the store

Now Apple is a brand that most people automatically know all over the

world They are known for their innovative technology that is usually the first of its

kind on the market and something that all people love to own and make their lives a

bit easier with the advancements that they gave people The company continued to

13

stay on top of their game and improve upon their technology they produced such

things as the iMac which really did help to propel the company in the eyes of many

consumers

The first home computer with a GUI or graphical user interface was the

Apple Lisa The very first graphical user interface was developed by the Xerox

Corporation at their Palo Alto Research Center (PARC) in the 1970s Steve Jobs

visited PARC in 1979 (after buying Xerox stock) and was impressed and influenced

by the Xerox Alto the first computer ever with a graphical user interface Jobs

designed the new Apple Lisa based on the technology he saw at Xerox

With the 1984 Apple Macintosh Steve Jobs made sure developers created

software for the new Macintosh Computer Jobs figured that software was the way to

win the consumer over

14

CHAPTER 2

LITERATURE REVIEW

21 DEFINITION AND MOTIVATION THEORY

Motivation is internal and external factors that stimulate desire and energy in

people to be continually interested and committed to a job role or subject or to make

an effort to attain a goal

Motivation results from the interaction of both conscious and unconscious

factors such as the (1) intensity of desire or need (2) incentive or reward value of the

goal and (3) expectations of the individual and of his or her peers These factors are

the reasons one has for behaving a certain way An example is a student that spends

extra time studying for a test because he or she wants a better grade in the class

Motivation is also a feeling of enthusiasm or interest that makes you

determined to do something Motivation is the desire that fuels a person to do certain

things based on the wants and needs of a person If a person wishes to meet these

wants and needs then it necessitates him to motivate himself so that he can make

certain moves A person is unique and apart from another so his wants and needs

vary greatly from that of the other The same is true for the peoples levels of

motivation

The different wants and needs in every person vary in intensity based on the

focus goals and the total human psyche of the person This is why the motivation of

a person is unique despite having similar wants and needs with others

The decision to increase your motivation is the key to the bringing a greater

sense of it for yourself This can be done by putting greater focus on the things that

15

you want to achieve until you actually accomplish them The stronger your focus is

on the goal the greater the motivation will be

The truth of the matter is if you are unable to keep track of your goals it can

be generalized that you do not really desire to achieve it Motivation can come

naturally and no amount of inspirational talk will set you to action if you really are

not into taking the goal seriously

Setting goals that stir positive feelings within you are important to keep

yourself motivated Once you have found these focus yourself on being able to get a

hold of them There will be a lot of distractions so pick up at a comfortable pace and

make things happen

The definition of motivation involves the total understanding of the self

Receiving rewards is one reason for being motivated but beyond that is a set of

benefits that are more valuable than concrete rewards These can be enhanced work

output more productivity better work habits and an increased of understanding of

yourself

According to various theories motivation may be rooted in the basic need to

stay motivated in the face of challenges and negative people Setbacks and

unsupportive colleagues or friends will make you even more determined when you

know how to stay motivated avoid the criticism endless nagging and moaning of

those around you When you easily and effortlessly get things done you give people

little reason to criticize you In fact they are likely to give you more freedom to do

things your way start new projects with enthusiasm and stay motivated over time

When you can see things through to completion you will have renewed confidence in

your ability to succeed stop things getting any worse When you know how to be

highly motivated in a matter of seconds you can turn around situations you have

neglected in the past feel in charge of you life As you get more done with ease you

will have order where you used to have chaos You will know what you want and

feel compelled to move ahead and get it develop leadership skills and positively

affect those around you Your drive and enthusiasm will touch everyone you deal

with People will turn to you for leadership and guidance enjoy a more harmonious

home life Imagine hearing praise and gratitude for all the little things you get done

around the house You will enjoy a satisfying feeling of accomplishment at the end

of each evening eliminate problems while they are small You will deal with

potential problems and concerns sooner rather than later This habit alone will put

16

you back in control save money by getting things done on time You will eliminate

those late fees fines and charges that procrastinators waste their hard earned money

on put an end to regrets Become the kind of person who jumps on opportunities

And enjoy the excitement and passion you feel when you are giving 100

understand what motivates you and enjoy greater success When you discover your

unique motivation blueprint getting ahead will never be a mystery again You can

fire up your motivation engine whenever you choose to move ahead quickly in your

career When you can calmly and efficiently get your work done you position

yourself for more responsibility and a higher salary earn the respect of your boss and

colleagues As a dependable and productive member of the team people will

appreciate you and seek your valuable advice on important matters and Feel fantastic

about yourself As a motivated self-starter your self-esteem will soar you will

accomplish much more have greater success and live a full life

22 DEFINITION CONCEPT AND LEADERSHIP THEORY

In a research on leadership_(Stodgill(1974) has identified more than eleven

explanations on leadership which has different foundation Many definitions have

been identified by researchers for example Stoggil (1950) explained that leadership is

a process to influence people to achieve certain goals and target Tannembum amp

Massarik (1957) explained that A frame of reference Management

Science (October) 1-19t hellip)

Individuals are concerned not only with the absolute amounts of rewards they

receive for their efforts but also the praising from employer We lead when we

manage a football team or teach a classroom of children We lead our own children

when we are parents and we lead when we organize anything We certainly lead

when we manage projects or develop a new business We lead the moment we take

the first supervisory responsibility at work and we may lead even before we assume

official responsibility to do anything A vicar or preacher leads a congregation A

17

writer or visionary may lead when he or she puts pen to paper and creates a book or

poem or article which inspires and moves others to new thoughts and actions A

monarch and a president are both leaders So is a local councillor and so can be a

community fund-raiser A ruthless dictator is a leader So was Mother Theresa and

so was Mahatma Gandhi

We can find leadership in every sort of work and play and in every sort of

adventure and project regardless of scale and regardless of financial or official

authority And so given the many ways in which leadership operates it is no surprise

that leadership is so difficult to define and describe

Leadership is a process by which a person influences others to accomplish an

objective and directs the organization in a way that makes it more cohesive and

coherent Leaders carry out this process by applying their leadership attributes such

as beliefs values ethics character knowledge and skills

To inspire your workers into higher levels of teamwork there are certain

things you must be know and do These do not come naturally but are acquired

through continual work and study Good leaders are continually working and

studying to improve their leadership skills they are NOT resting on their laurels

The difference of staffsrsquo perceptions might be influenced by gender age

status academic qualifications work tenure educational level family background

interest and so on Itrsquos clear that the perceptions of staffs on their managerrsquos

leadership style can be influenced with so many factors and it plays an important role

is determining the climate success organization and the level of achievement of the

organization itself

23 PATH GOAL THEORY

The Path-Goal model is a theory based on specifying a leaders style or behavior that

best fits the employee and work environment in order to achieve goals (House

18

Mitchell 1974) The goal is to increase an employees motivation empowerment

and satisfaction so that they become productive members of the organization

Leadership concept that the subordinates accept a leaders behavior only so

far as they view it as resulting in immediate or future benefit Thus a leaders main

function is to clear a path to the realization of the subordinates goals he or she must

choose the behavior patterns that are most applicable in helping the subordinates get

what they want

Path-Goal is based on Vrooms (1964) expectancy theory in which an

individual will act in a certain way based on the expectation that the act will be

followed by a given outcome and on the attractiveness of that outcome to the

individual The path-goal theory was first introduced by Martin Evans (1970) and

then further developed by House (1971)

Leaders can take a strong or limited approach in these In clarifying the path

they may be directive or give vague hints In removing roadblocks they may scour

the path or help the follower move the bigger blocks In increasing rewards they

may give occasional encouragement or pave the way with gold

In fact leader should clarify the path so subordinates know which way to go

remove roadblocks that are stopping the things going there and Increasing the

rewards along the route There are four style of leadership which are supportive

directive participative and achievement-oriented leadership

Supportive leadership

Considering the needs of the follower showing concern for their welfare and

creating a friendly working environment This includes increasing the followers self-

esteem and making the job more interesting This approach is best when the work is

stressful boring or hazardous The leader make work pleasant for the workers by

showing concern for them and by being friendly and approachable It is most

effective in situations in which tasks and relationships are physically or

psychologically challenging Good relations are promoted with the group and

sensitivity to subordinates needs is shown

Directive Leadership

Telling followers what needs to be done and giving appropriate guidance

along the way This includes giving them schedules of specific work to be done at

19

specific times Rewards may also be increased as needed and role ambiguity

decreased (by telling them what they should be doing)

This may be used when the task is unstructured and complex and the follower

is inexperienced This increases the followers sense of security and control and

hence is appropriate to the situation

The leader informs her followers on what is expected of them such as telling

them what to do how to perform a task and scheduling and coordinating work It is

most effective when people are unsure about the task or when there is a lot of

uncertainty within the environment Specific advice is given to the group and ground

rules and structure are established For example clarifying expectations specifying

or assigning certain work tasks to be followed

Participative leadership

Consulting with followers and taking their ideas into account when making

decisions and taking particular actions This approach is best when the followers are

expert and their advice is both needed and they expect to be able to give it The

leaders consult with their followers by consulting with them before making a

decision on how to proceed It is most effective when subordinates are highly trained

and involved in their work Decision making is based on consultation with the group

and information is shared with the group

Achievement-oriented leadership

Setting challenging goals both in work and in self-improvement (and often

together) High standards are demonstrated and expected The leader shows faith in

the capabilities of the follower to succeed This approach is best when the task is

complex

The leader sets challenging goals for his followers expects them to perform

at their highest level and shows confidence in their ability to meet this expectation

It is most effective in professional work environments such as technical or

scientific or in achievement environments such as sales Challenging goals are set

and high performance is encouraged while confidence is shown in the groups ability

The path-goal theory by House(1971) also known as the path-goal theory of

leader effectiveness or the path-goal model is a leadership theory in the field

The original path-goal theory identifies achievement-oriented directive

participative and supportive leader behaviors

20

The directive path-goal clarifying leader behaviour refers to situations where

the leader lets followers know what is expected of them and tells them how to

perform their tasks

24 NEED FOR ACHIEVEMENT THEORY

Need for Achievement (n Ach) is the degree to which someone is motivated

to set and reach goals People with a high n Ach are usually driven to succeed for

internal reasons such as personal satisfaction rather than by external pressures

Personality trait characterized by an enduring and consistent concern with

setting and meeting high standards of achievement This need is influenced by

internal drive for action (intrinsic motivation) and the pressure exerted by the

expectations of others (extrinsic motivation) Measured by thematic appreciation

tests need for achievement motivates an individual to succeed in competition and to

excel in activities important to him or her

These individuals work hard to meet their goals and tend to take on tasks that

are moderately difficult to accomplish If they choose a goal that is too easy the

achievement is not very rewarding and if they chose something that is too difficult

success may not be obtainable Say someone with a high n Ach is just beginning to

set high standards for themselves in fitness They may aim to run a 5k (3-mile) race

but they would shy away from a longer race until they have become a more

experienced runner so they arenrsquot setting themselves up for failure

People high in N-Ach are characterized by a tendency to seek challenges and

a high degree of independence Their most satisfying is the recognition of their

achievements

21

25 DIRECTIVE LEADERSHIP STYLE

The directive leadership style is one of four leadership behaviours identified

by the path-goal theory of leadership Directive leadership is characterized by setting

clear objectives and rules for your subordinates and ensuring that your expectations

and directions are clearly defined and understood by your subordinates Directive

leadership may be advisable when subordinates are unskilled or inexperienced at a

complex task It may backfire if imposed upon highly skilled and experienced

employees who are extremely competent to perform the task

An instructional type of managerial style characterized by a leader who tells

subordinate staff what they are expected to do and how to perform the expected

tasks A directive leadership style might be helpful for a manager within a business

where their subordinate staff members have jobs that are not particularly specialized

and so they need more guidance to avoid uncertainty

Directive leadership is one of five models of leadership described by Bernard

Bass Directive leadership is a style of leading people in a business or project It is

probably the most common form of leadership existing in large businesses today It

is very common in traditional business and traditional cultures This style of

leadership consists of a manager or superior person directing subordinates to

complete or work on a task at hand The manager will tell the employee exactly what

to do and how to do it He or she will have specific standards and will demand that

they be met The manager leads with total authority The military is a good example

of directive leadership However in business it does not always work as well

Directive leadership does not allow an employee to reach their potential nor does it

allow the employee to express their independent thoughts or creativity

Directive leader is a leader who is very strict autocratic makes use of his

power of influence from his position to control reward and force the followers to

comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)

22

26 SUPPORTIVE LEADERSHIP STYLE

Supportive Leadership is one of the leadership styles found in path-goal

theory A supportive leader try to decrease employee stress and frustration in the

workplace This method is effective when your work tasks are dangerous tedious

and stressful but is not really effective if your work tasks are intrinsically motivating

because you dont need to be motivated to do the work

Supportive leadership is a kind of leadership where you listen to your

workers and help them out when they need help Supportive leadership is an opposite

of autocratic leadership and is much more successful in many fields of work But not

in all of course

The leadership style I use to follow is Supportive leadership because

according to me the followers are as important as task The goals can only be achieve

with the help of followers if followers are facing any problem either in their personal

life or under organization roof the affection of that problem can be clearly measured

from their task results Moreover I use self-made theory in my leadership which is

Get addict an achieve according to this a person can achieve anything but the

conditions is that the person must be addicted to it If followers are facing any

grievances they canrsquot be addicted towards achievement Supportive leader in my way

does not only mean handling grievances of followers but I call myself supportive

leader because I plan my tactics towards achieving a goal according to the followers

ability and skills moreover according to their willingness and motivation towards

work Supportive leadership is It leads people It doesnt drive them It involves

them It doesnt coerce them It never loses sight of the most important principle

governing any project involving human beings namely that people are more

important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive

leadership is working along with followers guiding them helping them instead of

working ahead of them Human beings are most important aspect of this type of

leadership According to me this leadership can be done effectively if leaders treat

followers as one who work with him rather work for him Being the basket ball

captain for two consecutive years I applied my leadership style and maintained a

team

23

Supportive leadership is a reference to a particular leadership style for

business As management styles became more complex in the 1970s and 1980s

theories began to grow up Businesses started looking not only at the techniques of

management but at the different types of leaders found in business and what

categories those leaders fell into By the 1990s concepts such as supportive

leadership had become widely accepted Supportive leadership is a naturally organic

and emotionally sensitive style like other styles it is especially useful in certain

circumstances but the company must adopt a culture that encourages such styles for

them to be effective

In supportive leadership the manager is not so interested in giving orders and

managing every detail as in giving employees the tools they need to work

themselves While delegation is a vital part of supportive leadership managers do

not simply assign tasks and then receive the results Instead they work through the

tasks with employees to improve skills and talent until the manager does not need to

worry about a task being done correctly and the employee is fully empowered in a

particular area

27 PARTICIPATIVE LEADERSHIP STYLE

Lewinrsquos study found that participative leadership also known as democratic

leadership is generally the most effective leadership style Democratic leaders offer

guidance to group members but they also participate in the group and allow input

from other group members In Lewinrsquos study children in this group were less

productive than the members of the authoritarian group but their contributions were

of a much higher quality

Participative leadership is a style of leadership that involves all members of a

team in identifying essential goals and developing procedures or strategies to reach

those goals From this perspective this leadership style can be seen as a leadership

style that relies heavily on the leader functioning as a facilitator rather than simply

24

issuing orders or making assignments This type of involved leadership style can be

utilized in business settings volunteer organizations and even in the function of the

home

Participative leaders encourage group members to participate but retain the

final say over the decision-making process Group members feel engaged in the

process and are more motivated and creative

One of the main benefits of participative leadership is that the process allows

for the development of additional leaders who can serve the organization at a later

date Because leaders who favor this style encourage active involvement on the part

of everyone on the team people often are able to express their creativity and

demonstrate abilities and talents that would not be made apparent otherwise The

discovery of these hidden assets help to benefit the work of the current team but also

alerts the organization to people within the team who should be provided with

opportunities to further develop some skill or ability for future use

One potential disadvantage of participate leadership is the time factor This

leadership style does often involve the need for more time before action is taken

This is only natural since the very nature of this leadership style means allowing

input from every member of the team However the extra time necessary for this

process often leads to decisions that ultimately benefit everyone to a greater degree

than faster decisions that are more limited in scope

Participative leadership also expands the range of possibilities for the team

When leadership styles that essentially leave all the direction and decision making in

the hands of one individual it is much more difficult to see a given approach from

several different angles When the leadership style encourages others to be involved

in the decision making process a given course of action can be approached from a

variety of perceptions This can often point out strengths or weaknesses to the

approach that would have gone unobserved and thus unresolved without this type of

participatory brainstorming and decision making

Effective participative leadership allows the talents and skills of all the team

members to be utilized in arriving at decisions and taking courses of action While

the team leader is usually still responsible for making the final decision this sharing

of functions within the team provide the perfect environment for everyone to provide

input that has the potential to make that final decision more well-rounded and

ultimately profitable for the company as a whole

25

28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE

Management which sets challenging goals assists in training emphasizes

improvement and expects the highest levels of performance

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

Achievement-oriented leaders always learn They always take risk They

never gamble (There is a difference) They always teach and mentor others They

understand that failure to adapt and change means death and destruction on a

competitive battlefield Either products are always changing or consumers are

changing so businesses must adapt or dieAchievement -oriented leaders put the

right people on the bus and go to great lengths to keep them there They never

change the deal with their employees (except to make it sweeter) They share

success They set stretch goals and achieve them It is fascinating to watch those

leaders work with their teams They are unstoppable

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

26

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION

There are a number of different styles of leadership and management that are

based on different theories The individuals style will be use based on a combination

of their beliefs values and preferences as well as the organizational culture and

norms which will encourage some styles and discourage others

Idealized influence describes managers who are exemplary role models for

associates Managers with idealized influence can be trusted and respected by

associates to make good decisions for the organization Intellectual Stimulation

describes managers who encourage innovation and creativity through challenging the

normal beliefs or views of a group Managers with intellectual stimulation promote

critical thinking and problem solving to make improvement of organization

performance

Inspirational motivation describes managers who motivate associates to

commit to the vision of the organization Managers with inspirational motivation

encourage team spirit to reach goals of increased revenue and market growth for the

organization Individual consideration describes managers who act as coaches and

advisors to the associates Managers with individual consideration encourage

associates to reach goals that help both the associates and the organization

27

CHAPTER 3

METHODOLOGY

31 RESEARCH DESIGN

A research design encompasses the methodology and procedures employed to

conduct scientific research The design of a study defines the study type (descriptive

correlational semi-experimental experimental review meta-analytic) and sub-type

(eg descriptive-longitudinal case study) research question hypotheses

independent and dependent variables experimental design and if applicable data

collection methods and a statistical analysis plan

The research design is also the framework for conducting the marketing

research project that clarified the necessary procedure in order to obtain the

information needed to solve all the marketing problem

In order to collect as much data as possible a combination of descriptive and

analytical research designs based on result from the questionnaire observation and

interview were used by the researcher to analyses the influence of leader on

competitive market concept of motivation in organization and the ways that human

performances on a job can be link with ability and motivation in Apple Inc

The method has been used is to distribute the questionnaire throughout the

staff in order to collect a better result The reason for choosing this method is

28

because this is the most effectives way to study the relationship between leadership

style and motivational level The raw data was analyze according to the research

objectives

32 POPULATION AND SAMPLING TECHNIQUE

The population of this study are all the staff from Apple Inc The population

chosen consider those who have had experiences working in such a high

technological company like Apple Inc The Sampling technique used in this research

was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the

south of Ireland

Figure 31 Required Sample Size

29

CHAPTER 4

RESEARCH FINDING

A questionnaire is a means of eliciting the feelings beliefs experiences

perceptions or attitudes of some sample of individuals As a data collecting

instrument it could be structured or unstructured

The questionnaire is most frequently a very concise preplanned set of

questions designed to yield specific information to meet a particular need for

research information about a pertinent topic The research information is attained

from respondents normally from a related interest area The dictionary definition

gives a clearer definition A questionnaire is a written or printed form used in

gathering information on some subject or subjects consisting of a list of questions to

be submitted to one or more persons

The method of questionnaire have some advantages of in Economy - Expense

and time involved in training interviewers and sending them to interview are reduced

by using questionnaires Uniformity of questions - Each respondent receives the

same set of questions phrased in exactly the same way Questionnaires may

therefore yield data more comparable than information obtained through an

interview Standardization - If the questions are highly structured and the conditions

under which they are answered are controlled then the questionnaire could become

standardized The disadvantages of questionnaire are respondentrsquos motivation is

difficult to assess affecting the validity of response

30

41 RESPONSE RATE

The laminated random sampling technique was used and a total of 100

samples size were selected out of 100 populations 100 questionnaires were received

that is representing 90 of response rate The sample size was reasonable and

beyond the target that we set early and exceed our expectation This is to allow

further analysis that was surpass the demand

42 DESCRIPTIVE DEMOGRAPHIC PROFILE

The demographic profile is in Table 41 The distribution of respondents

includes 65 male and 35 female The age of respondents was from below 30

years 35 45 between 30 to 40 years 20 between 40 to 50 years While for

years of experience 30 out of the 50 respondents that we carried out for

questionnaire have less than 5 years of experience 30 between 6 to 10 years 28

between 11 to 15 years and 12 have more than 16 years of experience

For the level of education 45 stand for those who have SPMMCEOthers 30 of

the respondents have STPMHSEDIPLOMA 18 of the respondents have degree

and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of

them are single 38 of the respondents are married and only 20 of them are

widowed

Demographic

Items

Frequency Percentage ()

Gender

Male 65 65

Female 35 35

31

Age

lt30 35 35

31-40 45 45

41-50 20 20

Length of Service

lt5 30 30

6-10 30 30

10-15 28 28

gt16 12 12

Education

SPMMCE 45 45

STPMHSE

DIPLOMA

30 30

Degree 18 18

Masterrsquos Degree 7 7

Status

Single 42 42

Married 38 38

Widowed 20 20

Table 41 Demographic Profile

43 DESCRIPTIVE ANALYSIS

32

Design of minimum maximum mean and standard deviation of each item

can be refer rend to the table 42 below Based on the table it reveals that the

minimum value for the directive leadership style is 1 and maximum is 5 In term of

mean and standard deviation of the directive leadership style are 257 413 1144

and 1336 respectively

For supportive leadership style the minimum mean will be 334 and the

highest are 444 For standard deviation is 0991 and 1386 respectively

For minimum value for participative leadership style will be 1 and the

maximum is 5 in addition to that the mean and standard deviation of the variable is

between 367 to 444 and 367 and 1040 and 1264 respectively

The achievement oriented leadership style the mean and standard deviation

of the variable is between 349 to 413 and 1021 to 1165

For motivation achievement based on individual perception the minimum

values of variable range from 1 to 2 and the maximum variable is 5 Mean and

standard deviation of the variable is between 253 to 459 and 0906 to 1335

Variableconstruct Mean Std Deviation

Directive 358 1145

1 He has the final word in the office

matters

373 1336

2 He emphasizes that all rules and

regulations

257 1144

3 He give clear explanations of what is

expected of other

365 1224

4 He give subordinates explicit

instructions for how to do their work

413 1246

5 He show interest in subordinatesrsquo

personal concerns

382 1306

Supportive 383 1190

1 He often mingle with the staff 373 1386

2 He often spent time as necessary to 444 0991

33

hear complaint from staff

3 Providing guidance without pressure

is the

key to being a good leader

362 1259

4 As a rule leaders should allow

subordinates

to appraise their own work

334 1072

5 Leaders should give subordinates

complete

freedom to solve problems on their own

401 1240

Participative 408 1110

1 He is very responsive and easy to be

invited to discuss

367 1264

2 He easily understood 413 1105

3 When things go wrong and he need to

create a strategy to keep a project or process

running on schedule he call a meeting to get his

employees advice

433 1046

4 To get information out He send it by

email memos or voice mail very rarely is a

meeting called His employees are then

expected to act upon the information

384 1040

5 He want to create an environment

where the employees take ownership of the

project I allow them to participate in the

decision making process

444 1096

Achievement Oriented 387 1103

1 He determines the duties of staff 391 1113

2 He describes the conditions and tasks

and clearly what is expected

349 1021

3 He explain the level of performance 382 1165

34

that is expected of subordinates

4 He give vague explanations of what is

expected of subordinates on the job

413 1107

5 He consistently set challenging goals

for subordinates to attain

401 1110

Motivation Level 345 1178

1 1 I feel annoyed when thinking about

the things I would like to do new work

459 0906

2 I am ambitious in my career 288 1233

3 I am energized when

people count on me for ideas

439 0947

4 When involved in group projects my

team membersrsquo problems are my problems

301 1211

5 I find pleasure in recognizing and

celebrating the accomplishments of others

290 1125

6 As a practice I ask people

challenging questions when we are working on

projects together

301 1211

7 I take delight in complimenting

people I work with when progress is made

411 1190

8 I find it easy to be the cheerleader for

others when times are good and when times are

bad

382 1179

9 Team accomplishment is more

important to me than my own personal

accomplishments

321 1327

10 When involved in group projects I

am inclined to let my ideas be known

253 1335

Table 42 leadership style

35

44 RELIABILITY ANALYSIS

According to Hinton (2004) recommended four cut-off points for steadiness

which includes outstanding reliability (090 and above) high reliability (070 ndash 090)

moderate reliability (050 ndash 070) and low reliability (050 and below)

000 050 Low Reliability

050 070 Moderate Reliability

070 090 High Reliability

090 100 Outstanding

Reliability

Table 43 Reliability Analysis

Based on table 43 there are five constructs directive supportive

participative achievement-oriented and motivation level shown Cronbachrsquos Alpha

values of 0865 0914 0970 0974 and 0883 respectively None of constructs

confirm low reliability The high Cronbachrsquos Alpa values for all establish contain

that they are inwardly uniform That means all element of each establishes are

measuring the identical content creation In the nutshell the higher the Cronbachrsquos

Alpha value of a construct the higher the reliability is of measuring the same

construct

Const

ructs

Sample

Size(n)

No

of Items

Cronbachrsquos

Alpha (a)

Type

Direc 100 5 0865 High Reliability

36

tive

Supp

ortive

100 5 0914 Outstanding

Reliability

Partic

ipative

100 5 0970 Outstanding

Reliability

Achi

evement

100 5 0974 Outstanding

Reliability

Level

of Staff

Motivation

100 10 0883 Outstanding

Reliability

Table 44 Reliability Test

45 CORRELATION MATRIX

Correlation analysis was used to conclude and decide relationships between

two variables measured Toward this end Pearson correlation test was used to

diagnose whether leadership styles and motivation level are relevant to each other

Table 44 presents the correlation matrix results

Table 44 shows the relation of independent variables with motivation level

For finding the relation significant level plt 005 and plt 001were chosen

The value of correlation coefficient r for directive leadership style is 0356

with plt 005 which show a moderate relationship with the level of staff motivation

It is found that the value of correlation coefficient r for supportive leadership

style is 0369 with plt 001 show a strong relationship with the level of staff

motivation

Participative leadership style carry correlation coefficient value r of 035 2

with plt 005 which show a moderate relationship with the level of staff motivation

For achievement oriented leadership style the coefficient valuer is 0430

with plt 001 which show a strong relationship with the level of staff motivation

37

Correlation is significant at the 001 level (1-tailed)

Correlation is significant at the 005 level (1-tailed)

Constructs Directive Supportive Participative Achievement Motivation

() () () ()

Directive 1 0691 0717 0799 0356

0000 0000 0000 0012

() () ()

Supportive 1 0877 0676 0369

0000 0000 0009

() ()

Participative 1 0736 0352

0000 0012

()

Achievemen

t

1 0430

0022

Motivation 1

Table 45 Correlation between leadership styles and the level of staff

motivation

46 REGRESSION ANALYSIS

In this study multiple regression analysis was applied Each variable from

factor scores were used in the analysis Table 45 shows the results of multiple

regression analysis of the research The findings showed that leadership styles were

not significant and negatively correlate with level of motivation of staff The R2 =

38

0184 indicates that 1840 of the variance in variable level of motivation of the

staff (dependent variable) can be explained by leadership styles

Beta coefficient the achievement oriented has the highest B β =0225

followed by supportive leadership style β = 0111 directive β =0024 and the lowest

is participative leadership style is β = - 0003That means one unit increase in

directive leadership style will lead to 0024 increase in the level of motivation for

supportive leadership style one unit increase will lead to 00111 increase in the level

of motivation one unit increase in participative will lead to -0003 change in the

level of motivation of staff and one unit increase in achievement oriented will lead

to 0225 increase to the level of motivation of staff The findings explain that the

components of the leadership styles do not explain the level of motivation of the

staff

Instruction

R2=0184

Adjusted R2=0103 F= 2499 p lt 005

Dependent Variable Level of staff Motivation

Unstandardised

Coefficients

Standardise

d

Coefficient

Model B Std Error Beta t Sig

(Constant) 2268 0446 5430 0000

Total Score Directive 0024 0186 0031 0144 0984

Total Score Supportive 0101 0177 0161 0691 0585

Total Score Participative -0003 0191 -0055 -0020 1082

Total Score Achievement 0225 0170 0312 1456 0210

39

Table 46 Multiple Regression Analysis (n=50)

40

Chapter 5

CONCLUSION AND RECOMMENDATION

51 INTRODUCTION

This chapter target to discuss the outcome shown in the previous chapters by

setting against them with those finding principles and earlier investigation in the

common field Moreover the investigationrsquos confines and recommendations for the

future research and practice are shown in this chapter

52 DISCUSSION OF FINDING

The objectives of this investigation were to determine the relationship

between leadership style and motivation level It is a study of Apple Incorporation

The outcome of this investigation gives that the leadership styles are supported to the

level of staff motivation The independents variables had correlation with the level of

the staff motivation that is illustrated in Table 42 in the preceding chapter

Based on the analysis of the research (Sample the leadership styles of the

manager of the Apple Incorporation) is significant with the leadership style which

has been practiced by Chief Executive Officer of Apple Incorporation in the District

41

of Johor Bahru Johor James Liow 1992) Analysis from the research found that the

most dominant leadership is achievement oriented followed by supportive directive

participative and achievement oriented

In discussing the results the researchers prefer to discuss each hypothesis

separately in order to get an accurate and complete perceptive of the relationship

between leadership style and motivation level

The results revealed that the respondents perceived the all four leadership

styles of the manager have relation with their level of motivation towards their jobs

Furthermore the results revealed that there is significant relationship between

leadership style and motivation level

What is remarkable here is that this findings correlates strongly with the

arguments that say that relationship between leadership style and motivation level

can be both influential and no influential with staffrsquos motivation and his or her

leadership styles depends on his or her choice of the style that suits the situation or

the company

For example the researchers of University Malaya claimed that the

leadership styles of leader had relationship with staffrsquos motivation but depending on

their jobs according to the job description and the organizational chart that informs

employees what when and how tasks should be done

53 LIMITATION OF STUDY

One of the limitations in research includes lack of adequate information on a

particular subject Research equipments are very hard or expensive to acquire leading

to formulation mere assumptions Another hindrance is poor or inaccessibility to the

region of study

Some of the limitations of doing a research include access of information

availability of enough resources and time management The availability of experts in

42

editing and guidance may also be minimal where support from friends or

organisation may not be enough

The limitations of the study are those characteristics of design or

methodology that impacted or influenced the application or interpretation of the

results of your study They are the constraints on generalizability and utility of

findings that are the result of the ways in which you chose to design the study andor

the method used to establish internal and external validity

Another limitation related to building the evidence about ldquosurvival of

consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin

spiritrdquo Not knowing all of your extended family members limits your ability to

verify statements communicated by the Medium When information related to a

discarnate is not verified this result could be related to the sitterrsquos limitations but it

may also be related to the Medium These challenges however highlight the

limitations of spirit communication and in general further highlights the complexity

of studying the ldquoA study of Apple Incorporationrdquo

Limitations in research methods vary depending on the type of method used

and how it was conducted They include language barriers you might want to do a

research on something that is in a language which you do not understand and the

production of a translator is not available You might also be short of the research

materials and others are not immediately available among others

Limitations are influences that the researcher cannot control They are the

shortcomings conditions or influences that cannot be controlled by the researcher

that place restrictions on your methodology and conclusions Any limitations that

might influence the results should be mentioned

54 SUGGESTIONS FOR FUTURE RESEARCH

From this research the researcher recommends a several means that could be

taken to improve staffrsquos motivation by concentrating on leadership styles

43

According to Marketing minds (2012) Apple Inc uses the Apple brand to

compete across several highly competitive markets including the personal computer

industry with its Macintosh line of computerslaptops and related software the

consumer electronics industry with products such as the iPod digital music

distribution through iTunes Music Store the smart phone market with the Apple

iPhone magazine book games and applications publishing via the AppsStore for

iPhone and the iPad tablet computing device and movie and TV content distribution

with Apple TV The company is also establishing a very strong marketing presence

relative to the rival (Google) in the advertising market via its business Apps and iAd

network Steve Jobs the co-Founder of Apple described the company as being a

mobile devices company largest in the world as their revenues are bigger than

Nokia Samsung or Sonys mobile devices business

The story started two months ago when Google released its first smart phone

This new smart phone made by a Taiwanese company called HTC and the phone

called Nexus One After three weeks Apple Company said is going to sue the

manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC

The company which has been releasing iPhone since 2007 believes that HTC

illegally used 20 patents of Apple These patents are related to user interface

architecture and hardware of iPhone Apple Company filed a lawsuit in US District

Court in Delaware and an objection presented to the International Trade Commission

in USA too

In response to these accusations made by Apple Company against HTC

company The HTC denied Applersquos allegations and declared to fight the suit In other

response HTC said it has been making phones for a far longer time than Apple

including a touch screen device called the XDA that predates the iPhone by about 5

years

Implications

The implications here appear to be that HTCrsquos technological primary somehow goes

against Applersquos claims that the company violated 20 of its patents And while itrsquos

certainly possible that that might be the case itrsquos hard to accept that argument

without a list of patents to back it up

Patents

44

Here some of the patents that Apple Company accusing HTC Company used them

for its new Nexus phone manufactured for Google They are Multi-touch Screen

Multifinger gestures device integration and multitasking accelerometer patents

What is Android Android is a software installed in the mobile devices that includes

an operating system middleware and key applications The Android SDK provides

the tools and APIs necessary to begin developing applications on the Android

platform using the Java programming language

Terminology

Today in the market consumer have a lot of options for every product

whether it be an IT product or Home PCs or consumer durables or a FMCG product

This study may be helpful for company to know about the factors affecting the

consumer behavior and patterns of the consumer It may also be helpful to know the

specific requirement of customer so that the customer can be easily satisfied

Moreover this study helps to know the buying habits and patterns of customer The

study will help the company to understand the relationship that a consumer have with

their Apple product It will help to ascertain the reason which makes the undisputed

leader in almost every segment in which they operate

All Apple Professional Development facilitators are educators themselves

That gives them a unique view they know whatrsquos important in the classroom so they

can ensure that you learn about your Apple products and how they can best serve you

and your students We have created workshops in the following categories

These curriculum-focused workshops help teachers apply their skills with

Apple products to specific areas and disciplines to produce effective personal

learning for their students

Focused on technology skills these foundational workshops help teachers

become confident and comfortable integrating Apple products into their teaching

strategies

These workshops for school leaders and Education decision-makers focus on

issues important to success such as visioning and planning

Our research investigated the role of social norms in an extended theory of

planned behavior (TPB) in the explanation of prostatecolorectal cancer screening

(CS) intention and the prediction of CS uptake among men

45

Apple is well known for giving its customers things that they need but didnt

know they needed until the product shipped In that spirit Apple is in a unique

position to make further gains with that philosophy especially as other companies

pull back reduce RampD or get out of some markets completely

I written before about how Apples financial position gives it a unique

competitive advantage over the competition That discussion pointed to how Apple

can pay cash for components get to the front of supplier delivery schedules then

through volume drive prices down putting extreme price pressure on the

competition while they develop the next generation with RampD dollars

Even as Apple does this they are mindful of their brand Selling cheap

products doesnt sit well with Apple and they definitely dont want to undercut or

cannibalize other product lines

So if one asks the question about what Apple can deliver in a time when

customers are watching every penny its silly to envision a cheaper stripped down

version of a product thats already doing well Instead as Apple ponders how to

deliver new products to cost conscious customers the company tends to think about

holes in the market that can be exploited with their technology -- but which dont

undercut current products

There are other considerations as well For example the iPod touch doesnt

have a camera or an FM radio Other than the CPU it doesnt radiate and can

therefore be used in corporate or government environments that would otherwise

forbid a device that could be a security concern Our fantasies often neglect to

consider such things Because people expect to use their iPhone anywhere that

device has a different set of design constraints

Availability of multi-modal logistics services has been introduced and

occupational safety and health management system elaborated The DTPB can

provide a useful framework for evaluating interventions to increase logisticians

motivations to safety performance The overriding aim of this study was to design

and pilot test a questionnaire for subsequent use in a large-scale survey This study

describes the early stages of a research questionnaire development and a pilot study

The main results of this pilot study that the questionnaire proved to be reliable and

the analysis although preliminary provided strong support for the predictive power

of the DTPB The evaluation led to minor changes in the questionnaire Currently

46

the relevant literature surrounding the DTPB reveals a lack of research that utilizes

empirically validated theories in the field of logistics safety There is therefore a need

to consider more practical issues that emerge when applying the theory As is often

the case with the DTPB questionnaire the participants thought the questionnaire was

rather long This is important given that lengthy questionnaires can impact on data

quality through reduced completion rates due to factors such as lowered participant

motivation The length of the questionnaire could be accommodated thereby

encouraging participation Another comment levied at the DTPB questionnaire is that

it appears rather repetitive Indeed responses received in the present context included

wersquove answered that already Alternatively it may be better to group the outcomes

and behavioural belief statements and address the issue of similarity

Although the key purpose of this study was to develop and pilot a

questionnaire and not to generalize its findings it is of interest to note that the

occupational doctors advice has significant relationship to safety performance One

possible reason is that occupational safety and health information is not easily

available thereby increasing the reliance of the workers on the occupational doctors

advice This finding together with the significant influence of peer culture within the

DTPB framework would seem to strengthen the view that increasing exposure of

logisticians to occupational safety and health may encourage more positive

subjective norms and implies that contact with occupational doctors may encourage

the logisticians to work safely

Deeper interpretation suggests that peers causal attributions regarding safety

performance in their workplace may exert a comparatively strong influence over

logisticians991257 safety It also adds weight to the suggestion that occupational safety

and health training should form part of the logistics company991257s annual training plan

and as such supports the view that occupational safety and health intervention

programmes are required

He findings from questionnaire pilot test seem to corroborate previous

research by suggesting that subjective norms is a key issue to be addressed in any

occupational safety and programme as is the case of the logistics sector The result is

in line with the results reported by Hamilton and White Paris and Van den Broucke

and Fogarty and Shaw who found subjective norms to be important in affecting

adoption of a system As such it would seem that efforts should be made to enhance

knowledge and in particular to highlight the benefits of safety performance for both

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

REFERENCES

Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 19: Thesis Leadership of Apple

9

require leadership just like business government and non-profit organizations

Whether a public special or academic library that libraryrsquos leaders directly affect

everything from patron experience to successfully executing stated missions

including resource allocation services offered and collection development strategies

In fact the influence of leaders and their effectiveness in moving people to a shared

vision can directly shape the libraryrsquos people its materials how patrons use or

interact with them and whether or not that experience is beneficial With leadership

potentially playing such a vital role in the success of information centers and patron

experiences it is useful to consider the different types of leaders and their potential

impact on libraries as organizations

Current leadership theories describe leaders based upon traits or how influence and

power are used to achieve objectives When using trait-based descriptions leaders

may be classified as autocratic democratic bureaucratic or charismatic If viewing

leadership from the perspective of the exchange of power and its utilization to secure

outcomes leaders are situational transactional or transformational Understanding

these different tropes can provide a vocabulary for discussion that can lead to

meaningful desired results It bears noting that not all leaders are created equal and

leadership quality may vary enormously across industries or simply within an

organization In addition identifying an individual leaderrsquos style is central to

evaluating leadership quality and effectiveness especially as it relates to

organizational goals Below is a brief examination of each common leadership style

listed above and their potential impact on a group as well as their relative usefulness

Leadership style impacts the organization by affecting employee morale

productivity decision-making speed and metrics Successful leaders carefully

analyze problems assess the skill level of subordinates consider alternatives and

make an informed choice By choosing the most appropriate leadership style for the

situation an effective leader provides a lasting impact Leaders establish a clear

distinction between subordinates and superiors

When leaders use a coaching style instead subordinates feel safer and encouraged to

focus on their own development which ultimately helps the company for the long

term by increasing employee morale retention and satisfaction A leader engages

10

with employees to figure out the best way to accomplish the companyrsquos strategic

goals This includes decreased errors minimized waste and increased customer

satisfaction Participative leaders run team-building exercises to promote cultural

awareness and diversity which can improve productivity by allowing the team to

recognize each otherrsquos strengths and value

13 SIGNIFICANT OF THE STUDY

There are a number of different styles of leadership and management that are

based on different theories The individuals style will be use based on a combination

of their beliefs values and preferences as well as the organizational culture and

norms which will encourage some styles and discourage others

Different motivational theories can directly impact an employeersquos

contribution to the overall success of an organization Additionally motivational

theories can influence the behaviors and leadership methods within an organization

The result of employee motivation combined with leadership theories will influence

employee satisfaction This article will review factors that are directly attributed to

employee satisfaction

According to Watkiss (2004) motivation is the way to drive person into

doing something Much of the driven are the thought of a potential reward or a

consequence of not doing something Motivation is the forces the people do

something this is a result of the individual needs being satisfied (or met) so that

individual has the inspiration to complete the task Motivation refersto the initiation

direction intensity and persistence of human behaviour Based on the definition of

Watkiss (2004) it can be concluded that the motivation is the idea and initiative to

encourage and drive the individual to do something or to performance better jobs

Ormrod (2003) stated that the main reason of existence for organizations is not

merely to survive but also to gain profit and the companies enable to competitive

11

weather in locally or globally In order to achieve these missions companies have to

satisfy the employees who are considered asa cornerstone in many companies Thus

the employees would have a high morale self-esteem and also feel comfortable

toward the place where they work in However it is hard to argue that a motivated

workplace means that the organizations would get high performance or maybe

would increase revenue However managers is necessary to take actions in order to

satisfy employees and thereby it is suppose to increase the employeersquos motivation

After increasing motivations the employees will work harder and feel that they are

responsible to achieve all targets and goals that ordered by supervisors In other

words mean that employees would be fell that the organization as belong to them

For an instance motivation in the education process can have many effects on

how students learn and their behaviour to the course matter (Ormrod 2003) It can

direct behaviour toward particular goals and lead to increased effort and energy

It also can help the organization involved in determining the level of it It is

to help the managers to find his or hers leadership styles and increases the leadership

qualities Leadership is a fundamental aspect of the human condition Leadership

today is more difficult and more necessary than before The health and growth of any

organization rises and falls on leadership Studying leadership will make us better

followers Leadership skills can be learned in a systematic and thorough way

14 BACKGROUND OF THE APPLE INC

Apple started in 1976 as a computer company In the last decade however

Apple has expanded into a very intricate company that specializes in much more than

just computers In 2001 Apple broke the barrier with the iPod eventually becoming

the dominant market leader in music players As well Apple joined the phone

industry in 2007 with the iPhone which has also been widely successful

12

Apple is a consumer goods company and therefore evaluating its value

requires understanding its products and consumers This can be very difficult

because Apple competes with many different companies throughout the different

industries it takes part in

Apple has established a unique reputation in the consumer electronics

industry One of the most unique things about Apple is that it has a very strong

customer base This is extremely important in understanding Apple

Apple is probably the most well-known company when it comes to the

making of technology that is cutting edge and something that everyone wants to have

in their possession Apple Computer first came to be a company in 1976 when Steve

Jobs and Steve Wozniak when they released the Apple I and was located in

Cupertino California These two young men dropped out of college and were often

viewed as outcasts in most of the places that they were at including schools which

could have been the reason that they dropped out of college As most people have

heard Apple really started in the basement or garage depending on who the person

talks to rather than at some expensive business location Which is perhaps the reason

so many people were first intrigued by the brand and could be the reason that the

computers were such a success they were created by guys that knew what they

wanted and passed this on to the rest of the world And what they wanted was

something that other people wanted as well

The first order that the two built is somewhat of an amazing feat that was the

beginning of the company After being introduced to one another they made a

working model of their computer and took it to a nearby computer store in order to

try to make it onto the market The owners of the store ordered fifty of the machine

that was to be fully assembled and ready to go which seemed to be an impossible

feat However they did succeed as they bartered and promised many IOUs to

companies to get the parts that they would need since they had no money to buy

these on their own They finished all fifty machines in thirty days and took them to

the store to sell which they received around five hundred dollars a piece for these

machines They were a hit with those that came to the store

Now Apple is a brand that most people automatically know all over the

world They are known for their innovative technology that is usually the first of its

kind on the market and something that all people love to own and make their lives a

bit easier with the advancements that they gave people The company continued to

13

stay on top of their game and improve upon their technology they produced such

things as the iMac which really did help to propel the company in the eyes of many

consumers

The first home computer with a GUI or graphical user interface was the

Apple Lisa The very first graphical user interface was developed by the Xerox

Corporation at their Palo Alto Research Center (PARC) in the 1970s Steve Jobs

visited PARC in 1979 (after buying Xerox stock) and was impressed and influenced

by the Xerox Alto the first computer ever with a graphical user interface Jobs

designed the new Apple Lisa based on the technology he saw at Xerox

With the 1984 Apple Macintosh Steve Jobs made sure developers created

software for the new Macintosh Computer Jobs figured that software was the way to

win the consumer over

14

CHAPTER 2

LITERATURE REVIEW

21 DEFINITION AND MOTIVATION THEORY

Motivation is internal and external factors that stimulate desire and energy in

people to be continually interested and committed to a job role or subject or to make

an effort to attain a goal

Motivation results from the interaction of both conscious and unconscious

factors such as the (1) intensity of desire or need (2) incentive or reward value of the

goal and (3) expectations of the individual and of his or her peers These factors are

the reasons one has for behaving a certain way An example is a student that spends

extra time studying for a test because he or she wants a better grade in the class

Motivation is also a feeling of enthusiasm or interest that makes you

determined to do something Motivation is the desire that fuels a person to do certain

things based on the wants and needs of a person If a person wishes to meet these

wants and needs then it necessitates him to motivate himself so that he can make

certain moves A person is unique and apart from another so his wants and needs

vary greatly from that of the other The same is true for the peoples levels of

motivation

The different wants and needs in every person vary in intensity based on the

focus goals and the total human psyche of the person This is why the motivation of

a person is unique despite having similar wants and needs with others

The decision to increase your motivation is the key to the bringing a greater

sense of it for yourself This can be done by putting greater focus on the things that

15

you want to achieve until you actually accomplish them The stronger your focus is

on the goal the greater the motivation will be

The truth of the matter is if you are unable to keep track of your goals it can

be generalized that you do not really desire to achieve it Motivation can come

naturally and no amount of inspirational talk will set you to action if you really are

not into taking the goal seriously

Setting goals that stir positive feelings within you are important to keep

yourself motivated Once you have found these focus yourself on being able to get a

hold of them There will be a lot of distractions so pick up at a comfortable pace and

make things happen

The definition of motivation involves the total understanding of the self

Receiving rewards is one reason for being motivated but beyond that is a set of

benefits that are more valuable than concrete rewards These can be enhanced work

output more productivity better work habits and an increased of understanding of

yourself

According to various theories motivation may be rooted in the basic need to

stay motivated in the face of challenges and negative people Setbacks and

unsupportive colleagues or friends will make you even more determined when you

know how to stay motivated avoid the criticism endless nagging and moaning of

those around you When you easily and effortlessly get things done you give people

little reason to criticize you In fact they are likely to give you more freedom to do

things your way start new projects with enthusiasm and stay motivated over time

When you can see things through to completion you will have renewed confidence in

your ability to succeed stop things getting any worse When you know how to be

highly motivated in a matter of seconds you can turn around situations you have

neglected in the past feel in charge of you life As you get more done with ease you

will have order where you used to have chaos You will know what you want and

feel compelled to move ahead and get it develop leadership skills and positively

affect those around you Your drive and enthusiasm will touch everyone you deal

with People will turn to you for leadership and guidance enjoy a more harmonious

home life Imagine hearing praise and gratitude for all the little things you get done

around the house You will enjoy a satisfying feeling of accomplishment at the end

of each evening eliminate problems while they are small You will deal with

potential problems and concerns sooner rather than later This habit alone will put

16

you back in control save money by getting things done on time You will eliminate

those late fees fines and charges that procrastinators waste their hard earned money

on put an end to regrets Become the kind of person who jumps on opportunities

And enjoy the excitement and passion you feel when you are giving 100

understand what motivates you and enjoy greater success When you discover your

unique motivation blueprint getting ahead will never be a mystery again You can

fire up your motivation engine whenever you choose to move ahead quickly in your

career When you can calmly and efficiently get your work done you position

yourself for more responsibility and a higher salary earn the respect of your boss and

colleagues As a dependable and productive member of the team people will

appreciate you and seek your valuable advice on important matters and Feel fantastic

about yourself As a motivated self-starter your self-esteem will soar you will

accomplish much more have greater success and live a full life

22 DEFINITION CONCEPT AND LEADERSHIP THEORY

In a research on leadership_(Stodgill(1974) has identified more than eleven

explanations on leadership which has different foundation Many definitions have

been identified by researchers for example Stoggil (1950) explained that leadership is

a process to influence people to achieve certain goals and target Tannembum amp

Massarik (1957) explained that A frame of reference Management

Science (October) 1-19t hellip)

Individuals are concerned not only with the absolute amounts of rewards they

receive for their efforts but also the praising from employer We lead when we

manage a football team or teach a classroom of children We lead our own children

when we are parents and we lead when we organize anything We certainly lead

when we manage projects or develop a new business We lead the moment we take

the first supervisory responsibility at work and we may lead even before we assume

official responsibility to do anything A vicar or preacher leads a congregation A

17

writer or visionary may lead when he or she puts pen to paper and creates a book or

poem or article which inspires and moves others to new thoughts and actions A

monarch and a president are both leaders So is a local councillor and so can be a

community fund-raiser A ruthless dictator is a leader So was Mother Theresa and

so was Mahatma Gandhi

We can find leadership in every sort of work and play and in every sort of

adventure and project regardless of scale and regardless of financial or official

authority And so given the many ways in which leadership operates it is no surprise

that leadership is so difficult to define and describe

Leadership is a process by which a person influences others to accomplish an

objective and directs the organization in a way that makes it more cohesive and

coherent Leaders carry out this process by applying their leadership attributes such

as beliefs values ethics character knowledge and skills

To inspire your workers into higher levels of teamwork there are certain

things you must be know and do These do not come naturally but are acquired

through continual work and study Good leaders are continually working and

studying to improve their leadership skills they are NOT resting on their laurels

The difference of staffsrsquo perceptions might be influenced by gender age

status academic qualifications work tenure educational level family background

interest and so on Itrsquos clear that the perceptions of staffs on their managerrsquos

leadership style can be influenced with so many factors and it plays an important role

is determining the climate success organization and the level of achievement of the

organization itself

23 PATH GOAL THEORY

The Path-Goal model is a theory based on specifying a leaders style or behavior that

best fits the employee and work environment in order to achieve goals (House

18

Mitchell 1974) The goal is to increase an employees motivation empowerment

and satisfaction so that they become productive members of the organization

Leadership concept that the subordinates accept a leaders behavior only so

far as they view it as resulting in immediate or future benefit Thus a leaders main

function is to clear a path to the realization of the subordinates goals he or she must

choose the behavior patterns that are most applicable in helping the subordinates get

what they want

Path-Goal is based on Vrooms (1964) expectancy theory in which an

individual will act in a certain way based on the expectation that the act will be

followed by a given outcome and on the attractiveness of that outcome to the

individual The path-goal theory was first introduced by Martin Evans (1970) and

then further developed by House (1971)

Leaders can take a strong or limited approach in these In clarifying the path

they may be directive or give vague hints In removing roadblocks they may scour

the path or help the follower move the bigger blocks In increasing rewards they

may give occasional encouragement or pave the way with gold

In fact leader should clarify the path so subordinates know which way to go

remove roadblocks that are stopping the things going there and Increasing the

rewards along the route There are four style of leadership which are supportive

directive participative and achievement-oriented leadership

Supportive leadership

Considering the needs of the follower showing concern for their welfare and

creating a friendly working environment This includes increasing the followers self-

esteem and making the job more interesting This approach is best when the work is

stressful boring or hazardous The leader make work pleasant for the workers by

showing concern for them and by being friendly and approachable It is most

effective in situations in which tasks and relationships are physically or

psychologically challenging Good relations are promoted with the group and

sensitivity to subordinates needs is shown

Directive Leadership

Telling followers what needs to be done and giving appropriate guidance

along the way This includes giving them schedules of specific work to be done at

19

specific times Rewards may also be increased as needed and role ambiguity

decreased (by telling them what they should be doing)

This may be used when the task is unstructured and complex and the follower

is inexperienced This increases the followers sense of security and control and

hence is appropriate to the situation

The leader informs her followers on what is expected of them such as telling

them what to do how to perform a task and scheduling and coordinating work It is

most effective when people are unsure about the task or when there is a lot of

uncertainty within the environment Specific advice is given to the group and ground

rules and structure are established For example clarifying expectations specifying

or assigning certain work tasks to be followed

Participative leadership

Consulting with followers and taking their ideas into account when making

decisions and taking particular actions This approach is best when the followers are

expert and their advice is both needed and they expect to be able to give it The

leaders consult with their followers by consulting with them before making a

decision on how to proceed It is most effective when subordinates are highly trained

and involved in their work Decision making is based on consultation with the group

and information is shared with the group

Achievement-oriented leadership

Setting challenging goals both in work and in self-improvement (and often

together) High standards are demonstrated and expected The leader shows faith in

the capabilities of the follower to succeed This approach is best when the task is

complex

The leader sets challenging goals for his followers expects them to perform

at their highest level and shows confidence in their ability to meet this expectation

It is most effective in professional work environments such as technical or

scientific or in achievement environments such as sales Challenging goals are set

and high performance is encouraged while confidence is shown in the groups ability

The path-goal theory by House(1971) also known as the path-goal theory of

leader effectiveness or the path-goal model is a leadership theory in the field

The original path-goal theory identifies achievement-oriented directive

participative and supportive leader behaviors

20

The directive path-goal clarifying leader behaviour refers to situations where

the leader lets followers know what is expected of them and tells them how to

perform their tasks

24 NEED FOR ACHIEVEMENT THEORY

Need for Achievement (n Ach) is the degree to which someone is motivated

to set and reach goals People with a high n Ach are usually driven to succeed for

internal reasons such as personal satisfaction rather than by external pressures

Personality trait characterized by an enduring and consistent concern with

setting and meeting high standards of achievement This need is influenced by

internal drive for action (intrinsic motivation) and the pressure exerted by the

expectations of others (extrinsic motivation) Measured by thematic appreciation

tests need for achievement motivates an individual to succeed in competition and to

excel in activities important to him or her

These individuals work hard to meet their goals and tend to take on tasks that

are moderately difficult to accomplish If they choose a goal that is too easy the

achievement is not very rewarding and if they chose something that is too difficult

success may not be obtainable Say someone with a high n Ach is just beginning to

set high standards for themselves in fitness They may aim to run a 5k (3-mile) race

but they would shy away from a longer race until they have become a more

experienced runner so they arenrsquot setting themselves up for failure

People high in N-Ach are characterized by a tendency to seek challenges and

a high degree of independence Their most satisfying is the recognition of their

achievements

21

25 DIRECTIVE LEADERSHIP STYLE

The directive leadership style is one of four leadership behaviours identified

by the path-goal theory of leadership Directive leadership is characterized by setting

clear objectives and rules for your subordinates and ensuring that your expectations

and directions are clearly defined and understood by your subordinates Directive

leadership may be advisable when subordinates are unskilled or inexperienced at a

complex task It may backfire if imposed upon highly skilled and experienced

employees who are extremely competent to perform the task

An instructional type of managerial style characterized by a leader who tells

subordinate staff what they are expected to do and how to perform the expected

tasks A directive leadership style might be helpful for a manager within a business

where their subordinate staff members have jobs that are not particularly specialized

and so they need more guidance to avoid uncertainty

Directive leadership is one of five models of leadership described by Bernard

Bass Directive leadership is a style of leading people in a business or project It is

probably the most common form of leadership existing in large businesses today It

is very common in traditional business and traditional cultures This style of

leadership consists of a manager or superior person directing subordinates to

complete or work on a task at hand The manager will tell the employee exactly what

to do and how to do it He or she will have specific standards and will demand that

they be met The manager leads with total authority The military is a good example

of directive leadership However in business it does not always work as well

Directive leadership does not allow an employee to reach their potential nor does it

allow the employee to express their independent thoughts or creativity

Directive leader is a leader who is very strict autocratic makes use of his

power of influence from his position to control reward and force the followers to

comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)

22

26 SUPPORTIVE LEADERSHIP STYLE

Supportive Leadership is one of the leadership styles found in path-goal

theory A supportive leader try to decrease employee stress and frustration in the

workplace This method is effective when your work tasks are dangerous tedious

and stressful but is not really effective if your work tasks are intrinsically motivating

because you dont need to be motivated to do the work

Supportive leadership is a kind of leadership where you listen to your

workers and help them out when they need help Supportive leadership is an opposite

of autocratic leadership and is much more successful in many fields of work But not

in all of course

The leadership style I use to follow is Supportive leadership because

according to me the followers are as important as task The goals can only be achieve

with the help of followers if followers are facing any problem either in their personal

life or under organization roof the affection of that problem can be clearly measured

from their task results Moreover I use self-made theory in my leadership which is

Get addict an achieve according to this a person can achieve anything but the

conditions is that the person must be addicted to it If followers are facing any

grievances they canrsquot be addicted towards achievement Supportive leader in my way

does not only mean handling grievances of followers but I call myself supportive

leader because I plan my tactics towards achieving a goal according to the followers

ability and skills moreover according to their willingness and motivation towards

work Supportive leadership is It leads people It doesnt drive them It involves

them It doesnt coerce them It never loses sight of the most important principle

governing any project involving human beings namely that people are more

important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive

leadership is working along with followers guiding them helping them instead of

working ahead of them Human beings are most important aspect of this type of

leadership According to me this leadership can be done effectively if leaders treat

followers as one who work with him rather work for him Being the basket ball

captain for two consecutive years I applied my leadership style and maintained a

team

23

Supportive leadership is a reference to a particular leadership style for

business As management styles became more complex in the 1970s and 1980s

theories began to grow up Businesses started looking not only at the techniques of

management but at the different types of leaders found in business and what

categories those leaders fell into By the 1990s concepts such as supportive

leadership had become widely accepted Supportive leadership is a naturally organic

and emotionally sensitive style like other styles it is especially useful in certain

circumstances but the company must adopt a culture that encourages such styles for

them to be effective

In supportive leadership the manager is not so interested in giving orders and

managing every detail as in giving employees the tools they need to work

themselves While delegation is a vital part of supportive leadership managers do

not simply assign tasks and then receive the results Instead they work through the

tasks with employees to improve skills and talent until the manager does not need to

worry about a task being done correctly and the employee is fully empowered in a

particular area

27 PARTICIPATIVE LEADERSHIP STYLE

Lewinrsquos study found that participative leadership also known as democratic

leadership is generally the most effective leadership style Democratic leaders offer

guidance to group members but they also participate in the group and allow input

from other group members In Lewinrsquos study children in this group were less

productive than the members of the authoritarian group but their contributions were

of a much higher quality

Participative leadership is a style of leadership that involves all members of a

team in identifying essential goals and developing procedures or strategies to reach

those goals From this perspective this leadership style can be seen as a leadership

style that relies heavily on the leader functioning as a facilitator rather than simply

24

issuing orders or making assignments This type of involved leadership style can be

utilized in business settings volunteer organizations and even in the function of the

home

Participative leaders encourage group members to participate but retain the

final say over the decision-making process Group members feel engaged in the

process and are more motivated and creative

One of the main benefits of participative leadership is that the process allows

for the development of additional leaders who can serve the organization at a later

date Because leaders who favor this style encourage active involvement on the part

of everyone on the team people often are able to express their creativity and

demonstrate abilities and talents that would not be made apparent otherwise The

discovery of these hidden assets help to benefit the work of the current team but also

alerts the organization to people within the team who should be provided with

opportunities to further develop some skill or ability for future use

One potential disadvantage of participate leadership is the time factor This

leadership style does often involve the need for more time before action is taken

This is only natural since the very nature of this leadership style means allowing

input from every member of the team However the extra time necessary for this

process often leads to decisions that ultimately benefit everyone to a greater degree

than faster decisions that are more limited in scope

Participative leadership also expands the range of possibilities for the team

When leadership styles that essentially leave all the direction and decision making in

the hands of one individual it is much more difficult to see a given approach from

several different angles When the leadership style encourages others to be involved

in the decision making process a given course of action can be approached from a

variety of perceptions This can often point out strengths or weaknesses to the

approach that would have gone unobserved and thus unresolved without this type of

participatory brainstorming and decision making

Effective participative leadership allows the talents and skills of all the team

members to be utilized in arriving at decisions and taking courses of action While

the team leader is usually still responsible for making the final decision this sharing

of functions within the team provide the perfect environment for everyone to provide

input that has the potential to make that final decision more well-rounded and

ultimately profitable for the company as a whole

25

28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE

Management which sets challenging goals assists in training emphasizes

improvement and expects the highest levels of performance

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

Achievement-oriented leaders always learn They always take risk They

never gamble (There is a difference) They always teach and mentor others They

understand that failure to adapt and change means death and destruction on a

competitive battlefield Either products are always changing or consumers are

changing so businesses must adapt or dieAchievement -oriented leaders put the

right people on the bus and go to great lengths to keep them there They never

change the deal with their employees (except to make it sweeter) They share

success They set stretch goals and achieve them It is fascinating to watch those

leaders work with their teams They are unstoppable

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

26

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION

There are a number of different styles of leadership and management that are

based on different theories The individuals style will be use based on a combination

of their beliefs values and preferences as well as the organizational culture and

norms which will encourage some styles and discourage others

Idealized influence describes managers who are exemplary role models for

associates Managers with idealized influence can be trusted and respected by

associates to make good decisions for the organization Intellectual Stimulation

describes managers who encourage innovation and creativity through challenging the

normal beliefs or views of a group Managers with intellectual stimulation promote

critical thinking and problem solving to make improvement of organization

performance

Inspirational motivation describes managers who motivate associates to

commit to the vision of the organization Managers with inspirational motivation

encourage team spirit to reach goals of increased revenue and market growth for the

organization Individual consideration describes managers who act as coaches and

advisors to the associates Managers with individual consideration encourage

associates to reach goals that help both the associates and the organization

27

CHAPTER 3

METHODOLOGY

31 RESEARCH DESIGN

A research design encompasses the methodology and procedures employed to

conduct scientific research The design of a study defines the study type (descriptive

correlational semi-experimental experimental review meta-analytic) and sub-type

(eg descriptive-longitudinal case study) research question hypotheses

independent and dependent variables experimental design and if applicable data

collection methods and a statistical analysis plan

The research design is also the framework for conducting the marketing

research project that clarified the necessary procedure in order to obtain the

information needed to solve all the marketing problem

In order to collect as much data as possible a combination of descriptive and

analytical research designs based on result from the questionnaire observation and

interview were used by the researcher to analyses the influence of leader on

competitive market concept of motivation in organization and the ways that human

performances on a job can be link with ability and motivation in Apple Inc

The method has been used is to distribute the questionnaire throughout the

staff in order to collect a better result The reason for choosing this method is

28

because this is the most effectives way to study the relationship between leadership

style and motivational level The raw data was analyze according to the research

objectives

32 POPULATION AND SAMPLING TECHNIQUE

The population of this study are all the staff from Apple Inc The population

chosen consider those who have had experiences working in such a high

technological company like Apple Inc The Sampling technique used in this research

was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the

south of Ireland

Figure 31 Required Sample Size

29

CHAPTER 4

RESEARCH FINDING

A questionnaire is a means of eliciting the feelings beliefs experiences

perceptions or attitudes of some sample of individuals As a data collecting

instrument it could be structured or unstructured

The questionnaire is most frequently a very concise preplanned set of

questions designed to yield specific information to meet a particular need for

research information about a pertinent topic The research information is attained

from respondents normally from a related interest area The dictionary definition

gives a clearer definition A questionnaire is a written or printed form used in

gathering information on some subject or subjects consisting of a list of questions to

be submitted to one or more persons

The method of questionnaire have some advantages of in Economy - Expense

and time involved in training interviewers and sending them to interview are reduced

by using questionnaires Uniformity of questions - Each respondent receives the

same set of questions phrased in exactly the same way Questionnaires may

therefore yield data more comparable than information obtained through an

interview Standardization - If the questions are highly structured and the conditions

under which they are answered are controlled then the questionnaire could become

standardized The disadvantages of questionnaire are respondentrsquos motivation is

difficult to assess affecting the validity of response

30

41 RESPONSE RATE

The laminated random sampling technique was used and a total of 100

samples size were selected out of 100 populations 100 questionnaires were received

that is representing 90 of response rate The sample size was reasonable and

beyond the target that we set early and exceed our expectation This is to allow

further analysis that was surpass the demand

42 DESCRIPTIVE DEMOGRAPHIC PROFILE

The demographic profile is in Table 41 The distribution of respondents

includes 65 male and 35 female The age of respondents was from below 30

years 35 45 between 30 to 40 years 20 between 40 to 50 years While for

years of experience 30 out of the 50 respondents that we carried out for

questionnaire have less than 5 years of experience 30 between 6 to 10 years 28

between 11 to 15 years and 12 have more than 16 years of experience

For the level of education 45 stand for those who have SPMMCEOthers 30 of

the respondents have STPMHSEDIPLOMA 18 of the respondents have degree

and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of

them are single 38 of the respondents are married and only 20 of them are

widowed

Demographic

Items

Frequency Percentage ()

Gender

Male 65 65

Female 35 35

31

Age

lt30 35 35

31-40 45 45

41-50 20 20

Length of Service

lt5 30 30

6-10 30 30

10-15 28 28

gt16 12 12

Education

SPMMCE 45 45

STPMHSE

DIPLOMA

30 30

Degree 18 18

Masterrsquos Degree 7 7

Status

Single 42 42

Married 38 38

Widowed 20 20

Table 41 Demographic Profile

43 DESCRIPTIVE ANALYSIS

32

Design of minimum maximum mean and standard deviation of each item

can be refer rend to the table 42 below Based on the table it reveals that the

minimum value for the directive leadership style is 1 and maximum is 5 In term of

mean and standard deviation of the directive leadership style are 257 413 1144

and 1336 respectively

For supportive leadership style the minimum mean will be 334 and the

highest are 444 For standard deviation is 0991 and 1386 respectively

For minimum value for participative leadership style will be 1 and the

maximum is 5 in addition to that the mean and standard deviation of the variable is

between 367 to 444 and 367 and 1040 and 1264 respectively

The achievement oriented leadership style the mean and standard deviation

of the variable is between 349 to 413 and 1021 to 1165

For motivation achievement based on individual perception the minimum

values of variable range from 1 to 2 and the maximum variable is 5 Mean and

standard deviation of the variable is between 253 to 459 and 0906 to 1335

Variableconstruct Mean Std Deviation

Directive 358 1145

1 He has the final word in the office

matters

373 1336

2 He emphasizes that all rules and

regulations

257 1144

3 He give clear explanations of what is

expected of other

365 1224

4 He give subordinates explicit

instructions for how to do their work

413 1246

5 He show interest in subordinatesrsquo

personal concerns

382 1306

Supportive 383 1190

1 He often mingle with the staff 373 1386

2 He often spent time as necessary to 444 0991

33

hear complaint from staff

3 Providing guidance without pressure

is the

key to being a good leader

362 1259

4 As a rule leaders should allow

subordinates

to appraise their own work

334 1072

5 Leaders should give subordinates

complete

freedom to solve problems on their own

401 1240

Participative 408 1110

1 He is very responsive and easy to be

invited to discuss

367 1264

2 He easily understood 413 1105

3 When things go wrong and he need to

create a strategy to keep a project or process

running on schedule he call a meeting to get his

employees advice

433 1046

4 To get information out He send it by

email memos or voice mail very rarely is a

meeting called His employees are then

expected to act upon the information

384 1040

5 He want to create an environment

where the employees take ownership of the

project I allow them to participate in the

decision making process

444 1096

Achievement Oriented 387 1103

1 He determines the duties of staff 391 1113

2 He describes the conditions and tasks

and clearly what is expected

349 1021

3 He explain the level of performance 382 1165

34

that is expected of subordinates

4 He give vague explanations of what is

expected of subordinates on the job

413 1107

5 He consistently set challenging goals

for subordinates to attain

401 1110

Motivation Level 345 1178

1 1 I feel annoyed when thinking about

the things I would like to do new work

459 0906

2 I am ambitious in my career 288 1233

3 I am energized when

people count on me for ideas

439 0947

4 When involved in group projects my

team membersrsquo problems are my problems

301 1211

5 I find pleasure in recognizing and

celebrating the accomplishments of others

290 1125

6 As a practice I ask people

challenging questions when we are working on

projects together

301 1211

7 I take delight in complimenting

people I work with when progress is made

411 1190

8 I find it easy to be the cheerleader for

others when times are good and when times are

bad

382 1179

9 Team accomplishment is more

important to me than my own personal

accomplishments

321 1327

10 When involved in group projects I

am inclined to let my ideas be known

253 1335

Table 42 leadership style

35

44 RELIABILITY ANALYSIS

According to Hinton (2004) recommended four cut-off points for steadiness

which includes outstanding reliability (090 and above) high reliability (070 ndash 090)

moderate reliability (050 ndash 070) and low reliability (050 and below)

000 050 Low Reliability

050 070 Moderate Reliability

070 090 High Reliability

090 100 Outstanding

Reliability

Table 43 Reliability Analysis

Based on table 43 there are five constructs directive supportive

participative achievement-oriented and motivation level shown Cronbachrsquos Alpha

values of 0865 0914 0970 0974 and 0883 respectively None of constructs

confirm low reliability The high Cronbachrsquos Alpa values for all establish contain

that they are inwardly uniform That means all element of each establishes are

measuring the identical content creation In the nutshell the higher the Cronbachrsquos

Alpha value of a construct the higher the reliability is of measuring the same

construct

Const

ructs

Sample

Size(n)

No

of Items

Cronbachrsquos

Alpha (a)

Type

Direc 100 5 0865 High Reliability

36

tive

Supp

ortive

100 5 0914 Outstanding

Reliability

Partic

ipative

100 5 0970 Outstanding

Reliability

Achi

evement

100 5 0974 Outstanding

Reliability

Level

of Staff

Motivation

100 10 0883 Outstanding

Reliability

Table 44 Reliability Test

45 CORRELATION MATRIX

Correlation analysis was used to conclude and decide relationships between

two variables measured Toward this end Pearson correlation test was used to

diagnose whether leadership styles and motivation level are relevant to each other

Table 44 presents the correlation matrix results

Table 44 shows the relation of independent variables with motivation level

For finding the relation significant level plt 005 and plt 001were chosen

The value of correlation coefficient r for directive leadership style is 0356

with plt 005 which show a moderate relationship with the level of staff motivation

It is found that the value of correlation coefficient r for supportive leadership

style is 0369 with plt 001 show a strong relationship with the level of staff

motivation

Participative leadership style carry correlation coefficient value r of 035 2

with plt 005 which show a moderate relationship with the level of staff motivation

For achievement oriented leadership style the coefficient valuer is 0430

with plt 001 which show a strong relationship with the level of staff motivation

37

Correlation is significant at the 001 level (1-tailed)

Correlation is significant at the 005 level (1-tailed)

Constructs Directive Supportive Participative Achievement Motivation

() () () ()

Directive 1 0691 0717 0799 0356

0000 0000 0000 0012

() () ()

Supportive 1 0877 0676 0369

0000 0000 0009

() ()

Participative 1 0736 0352

0000 0012

()

Achievemen

t

1 0430

0022

Motivation 1

Table 45 Correlation between leadership styles and the level of staff

motivation

46 REGRESSION ANALYSIS

In this study multiple regression analysis was applied Each variable from

factor scores were used in the analysis Table 45 shows the results of multiple

regression analysis of the research The findings showed that leadership styles were

not significant and negatively correlate with level of motivation of staff The R2 =

38

0184 indicates that 1840 of the variance in variable level of motivation of the

staff (dependent variable) can be explained by leadership styles

Beta coefficient the achievement oriented has the highest B β =0225

followed by supportive leadership style β = 0111 directive β =0024 and the lowest

is participative leadership style is β = - 0003That means one unit increase in

directive leadership style will lead to 0024 increase in the level of motivation for

supportive leadership style one unit increase will lead to 00111 increase in the level

of motivation one unit increase in participative will lead to -0003 change in the

level of motivation of staff and one unit increase in achievement oriented will lead

to 0225 increase to the level of motivation of staff The findings explain that the

components of the leadership styles do not explain the level of motivation of the

staff

Instruction

R2=0184

Adjusted R2=0103 F= 2499 p lt 005

Dependent Variable Level of staff Motivation

Unstandardised

Coefficients

Standardise

d

Coefficient

Model B Std Error Beta t Sig

(Constant) 2268 0446 5430 0000

Total Score Directive 0024 0186 0031 0144 0984

Total Score Supportive 0101 0177 0161 0691 0585

Total Score Participative -0003 0191 -0055 -0020 1082

Total Score Achievement 0225 0170 0312 1456 0210

39

Table 46 Multiple Regression Analysis (n=50)

40

Chapter 5

CONCLUSION AND RECOMMENDATION

51 INTRODUCTION

This chapter target to discuss the outcome shown in the previous chapters by

setting against them with those finding principles and earlier investigation in the

common field Moreover the investigationrsquos confines and recommendations for the

future research and practice are shown in this chapter

52 DISCUSSION OF FINDING

The objectives of this investigation were to determine the relationship

between leadership style and motivation level It is a study of Apple Incorporation

The outcome of this investigation gives that the leadership styles are supported to the

level of staff motivation The independents variables had correlation with the level of

the staff motivation that is illustrated in Table 42 in the preceding chapter

Based on the analysis of the research (Sample the leadership styles of the

manager of the Apple Incorporation) is significant with the leadership style which

has been practiced by Chief Executive Officer of Apple Incorporation in the District

41

of Johor Bahru Johor James Liow 1992) Analysis from the research found that the

most dominant leadership is achievement oriented followed by supportive directive

participative and achievement oriented

In discussing the results the researchers prefer to discuss each hypothesis

separately in order to get an accurate and complete perceptive of the relationship

between leadership style and motivation level

The results revealed that the respondents perceived the all four leadership

styles of the manager have relation with their level of motivation towards their jobs

Furthermore the results revealed that there is significant relationship between

leadership style and motivation level

What is remarkable here is that this findings correlates strongly with the

arguments that say that relationship between leadership style and motivation level

can be both influential and no influential with staffrsquos motivation and his or her

leadership styles depends on his or her choice of the style that suits the situation or

the company

For example the researchers of University Malaya claimed that the

leadership styles of leader had relationship with staffrsquos motivation but depending on

their jobs according to the job description and the organizational chart that informs

employees what when and how tasks should be done

53 LIMITATION OF STUDY

One of the limitations in research includes lack of adequate information on a

particular subject Research equipments are very hard or expensive to acquire leading

to formulation mere assumptions Another hindrance is poor or inaccessibility to the

region of study

Some of the limitations of doing a research include access of information

availability of enough resources and time management The availability of experts in

42

editing and guidance may also be minimal where support from friends or

organisation may not be enough

The limitations of the study are those characteristics of design or

methodology that impacted or influenced the application or interpretation of the

results of your study They are the constraints on generalizability and utility of

findings that are the result of the ways in which you chose to design the study andor

the method used to establish internal and external validity

Another limitation related to building the evidence about ldquosurvival of

consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin

spiritrdquo Not knowing all of your extended family members limits your ability to

verify statements communicated by the Medium When information related to a

discarnate is not verified this result could be related to the sitterrsquos limitations but it

may also be related to the Medium These challenges however highlight the

limitations of spirit communication and in general further highlights the complexity

of studying the ldquoA study of Apple Incorporationrdquo

Limitations in research methods vary depending on the type of method used

and how it was conducted They include language barriers you might want to do a

research on something that is in a language which you do not understand and the

production of a translator is not available You might also be short of the research

materials and others are not immediately available among others

Limitations are influences that the researcher cannot control They are the

shortcomings conditions or influences that cannot be controlled by the researcher

that place restrictions on your methodology and conclusions Any limitations that

might influence the results should be mentioned

54 SUGGESTIONS FOR FUTURE RESEARCH

From this research the researcher recommends a several means that could be

taken to improve staffrsquos motivation by concentrating on leadership styles

43

According to Marketing minds (2012) Apple Inc uses the Apple brand to

compete across several highly competitive markets including the personal computer

industry with its Macintosh line of computerslaptops and related software the

consumer electronics industry with products such as the iPod digital music

distribution through iTunes Music Store the smart phone market with the Apple

iPhone magazine book games and applications publishing via the AppsStore for

iPhone and the iPad tablet computing device and movie and TV content distribution

with Apple TV The company is also establishing a very strong marketing presence

relative to the rival (Google) in the advertising market via its business Apps and iAd

network Steve Jobs the co-Founder of Apple described the company as being a

mobile devices company largest in the world as their revenues are bigger than

Nokia Samsung or Sonys mobile devices business

The story started two months ago when Google released its first smart phone

This new smart phone made by a Taiwanese company called HTC and the phone

called Nexus One After three weeks Apple Company said is going to sue the

manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC

The company which has been releasing iPhone since 2007 believes that HTC

illegally used 20 patents of Apple These patents are related to user interface

architecture and hardware of iPhone Apple Company filed a lawsuit in US District

Court in Delaware and an objection presented to the International Trade Commission

in USA too

In response to these accusations made by Apple Company against HTC

company The HTC denied Applersquos allegations and declared to fight the suit In other

response HTC said it has been making phones for a far longer time than Apple

including a touch screen device called the XDA that predates the iPhone by about 5

years

Implications

The implications here appear to be that HTCrsquos technological primary somehow goes

against Applersquos claims that the company violated 20 of its patents And while itrsquos

certainly possible that that might be the case itrsquos hard to accept that argument

without a list of patents to back it up

Patents

44

Here some of the patents that Apple Company accusing HTC Company used them

for its new Nexus phone manufactured for Google They are Multi-touch Screen

Multifinger gestures device integration and multitasking accelerometer patents

What is Android Android is a software installed in the mobile devices that includes

an operating system middleware and key applications The Android SDK provides

the tools and APIs necessary to begin developing applications on the Android

platform using the Java programming language

Terminology

Today in the market consumer have a lot of options for every product

whether it be an IT product or Home PCs or consumer durables or a FMCG product

This study may be helpful for company to know about the factors affecting the

consumer behavior and patterns of the consumer It may also be helpful to know the

specific requirement of customer so that the customer can be easily satisfied

Moreover this study helps to know the buying habits and patterns of customer The

study will help the company to understand the relationship that a consumer have with

their Apple product It will help to ascertain the reason which makes the undisputed

leader in almost every segment in which they operate

All Apple Professional Development facilitators are educators themselves

That gives them a unique view they know whatrsquos important in the classroom so they

can ensure that you learn about your Apple products and how they can best serve you

and your students We have created workshops in the following categories

These curriculum-focused workshops help teachers apply their skills with

Apple products to specific areas and disciplines to produce effective personal

learning for their students

Focused on technology skills these foundational workshops help teachers

become confident and comfortable integrating Apple products into their teaching

strategies

These workshops for school leaders and Education decision-makers focus on

issues important to success such as visioning and planning

Our research investigated the role of social norms in an extended theory of

planned behavior (TPB) in the explanation of prostatecolorectal cancer screening

(CS) intention and the prediction of CS uptake among men

45

Apple is well known for giving its customers things that they need but didnt

know they needed until the product shipped In that spirit Apple is in a unique

position to make further gains with that philosophy especially as other companies

pull back reduce RampD or get out of some markets completely

I written before about how Apples financial position gives it a unique

competitive advantage over the competition That discussion pointed to how Apple

can pay cash for components get to the front of supplier delivery schedules then

through volume drive prices down putting extreme price pressure on the

competition while they develop the next generation with RampD dollars

Even as Apple does this they are mindful of their brand Selling cheap

products doesnt sit well with Apple and they definitely dont want to undercut or

cannibalize other product lines

So if one asks the question about what Apple can deliver in a time when

customers are watching every penny its silly to envision a cheaper stripped down

version of a product thats already doing well Instead as Apple ponders how to

deliver new products to cost conscious customers the company tends to think about

holes in the market that can be exploited with their technology -- but which dont

undercut current products

There are other considerations as well For example the iPod touch doesnt

have a camera or an FM radio Other than the CPU it doesnt radiate and can

therefore be used in corporate or government environments that would otherwise

forbid a device that could be a security concern Our fantasies often neglect to

consider such things Because people expect to use their iPhone anywhere that

device has a different set of design constraints

Availability of multi-modal logistics services has been introduced and

occupational safety and health management system elaborated The DTPB can

provide a useful framework for evaluating interventions to increase logisticians

motivations to safety performance The overriding aim of this study was to design

and pilot test a questionnaire for subsequent use in a large-scale survey This study

describes the early stages of a research questionnaire development and a pilot study

The main results of this pilot study that the questionnaire proved to be reliable and

the analysis although preliminary provided strong support for the predictive power

of the DTPB The evaluation led to minor changes in the questionnaire Currently

46

the relevant literature surrounding the DTPB reveals a lack of research that utilizes

empirically validated theories in the field of logistics safety There is therefore a need

to consider more practical issues that emerge when applying the theory As is often

the case with the DTPB questionnaire the participants thought the questionnaire was

rather long This is important given that lengthy questionnaires can impact on data

quality through reduced completion rates due to factors such as lowered participant

motivation The length of the questionnaire could be accommodated thereby

encouraging participation Another comment levied at the DTPB questionnaire is that

it appears rather repetitive Indeed responses received in the present context included

wersquove answered that already Alternatively it may be better to group the outcomes

and behavioural belief statements and address the issue of similarity

Although the key purpose of this study was to develop and pilot a

questionnaire and not to generalize its findings it is of interest to note that the

occupational doctors advice has significant relationship to safety performance One

possible reason is that occupational safety and health information is not easily

available thereby increasing the reliance of the workers on the occupational doctors

advice This finding together with the significant influence of peer culture within the

DTPB framework would seem to strengthen the view that increasing exposure of

logisticians to occupational safety and health may encourage more positive

subjective norms and implies that contact with occupational doctors may encourage

the logisticians to work safely

Deeper interpretation suggests that peers causal attributions regarding safety

performance in their workplace may exert a comparatively strong influence over

logisticians991257 safety It also adds weight to the suggestion that occupational safety

and health training should form part of the logistics company991257s annual training plan

and as such supports the view that occupational safety and health intervention

programmes are required

He findings from questionnaire pilot test seem to corroborate previous

research by suggesting that subjective norms is a key issue to be addressed in any

occupational safety and programme as is the case of the logistics sector The result is

in line with the results reported by Hamilton and White Paris and Van den Broucke

and Fogarty and Shaw who found subjective norms to be important in affecting

adoption of a system As such it would seem that efforts should be made to enhance

knowledge and in particular to highlight the benefits of safety performance for both

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

REFERENCES

Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 20: Thesis Leadership of Apple

10

with employees to figure out the best way to accomplish the companyrsquos strategic

goals This includes decreased errors minimized waste and increased customer

satisfaction Participative leaders run team-building exercises to promote cultural

awareness and diversity which can improve productivity by allowing the team to

recognize each otherrsquos strengths and value

13 SIGNIFICANT OF THE STUDY

There are a number of different styles of leadership and management that are

based on different theories The individuals style will be use based on a combination

of their beliefs values and preferences as well as the organizational culture and

norms which will encourage some styles and discourage others

Different motivational theories can directly impact an employeersquos

contribution to the overall success of an organization Additionally motivational

theories can influence the behaviors and leadership methods within an organization

The result of employee motivation combined with leadership theories will influence

employee satisfaction This article will review factors that are directly attributed to

employee satisfaction

According to Watkiss (2004) motivation is the way to drive person into

doing something Much of the driven are the thought of a potential reward or a

consequence of not doing something Motivation is the forces the people do

something this is a result of the individual needs being satisfied (or met) so that

individual has the inspiration to complete the task Motivation refersto the initiation

direction intensity and persistence of human behaviour Based on the definition of

Watkiss (2004) it can be concluded that the motivation is the idea and initiative to

encourage and drive the individual to do something or to performance better jobs

Ormrod (2003) stated that the main reason of existence for organizations is not

merely to survive but also to gain profit and the companies enable to competitive

11

weather in locally or globally In order to achieve these missions companies have to

satisfy the employees who are considered asa cornerstone in many companies Thus

the employees would have a high morale self-esteem and also feel comfortable

toward the place where they work in However it is hard to argue that a motivated

workplace means that the organizations would get high performance or maybe

would increase revenue However managers is necessary to take actions in order to

satisfy employees and thereby it is suppose to increase the employeersquos motivation

After increasing motivations the employees will work harder and feel that they are

responsible to achieve all targets and goals that ordered by supervisors In other

words mean that employees would be fell that the organization as belong to them

For an instance motivation in the education process can have many effects on

how students learn and their behaviour to the course matter (Ormrod 2003) It can

direct behaviour toward particular goals and lead to increased effort and energy

It also can help the organization involved in determining the level of it It is

to help the managers to find his or hers leadership styles and increases the leadership

qualities Leadership is a fundamental aspect of the human condition Leadership

today is more difficult and more necessary than before The health and growth of any

organization rises and falls on leadership Studying leadership will make us better

followers Leadership skills can be learned in a systematic and thorough way

14 BACKGROUND OF THE APPLE INC

Apple started in 1976 as a computer company In the last decade however

Apple has expanded into a very intricate company that specializes in much more than

just computers In 2001 Apple broke the barrier with the iPod eventually becoming

the dominant market leader in music players As well Apple joined the phone

industry in 2007 with the iPhone which has also been widely successful

12

Apple is a consumer goods company and therefore evaluating its value

requires understanding its products and consumers This can be very difficult

because Apple competes with many different companies throughout the different

industries it takes part in

Apple has established a unique reputation in the consumer electronics

industry One of the most unique things about Apple is that it has a very strong

customer base This is extremely important in understanding Apple

Apple is probably the most well-known company when it comes to the

making of technology that is cutting edge and something that everyone wants to have

in their possession Apple Computer first came to be a company in 1976 when Steve

Jobs and Steve Wozniak when they released the Apple I and was located in

Cupertino California These two young men dropped out of college and were often

viewed as outcasts in most of the places that they were at including schools which

could have been the reason that they dropped out of college As most people have

heard Apple really started in the basement or garage depending on who the person

talks to rather than at some expensive business location Which is perhaps the reason

so many people were first intrigued by the brand and could be the reason that the

computers were such a success they were created by guys that knew what they

wanted and passed this on to the rest of the world And what they wanted was

something that other people wanted as well

The first order that the two built is somewhat of an amazing feat that was the

beginning of the company After being introduced to one another they made a

working model of their computer and took it to a nearby computer store in order to

try to make it onto the market The owners of the store ordered fifty of the machine

that was to be fully assembled and ready to go which seemed to be an impossible

feat However they did succeed as they bartered and promised many IOUs to

companies to get the parts that they would need since they had no money to buy

these on their own They finished all fifty machines in thirty days and took them to

the store to sell which they received around five hundred dollars a piece for these

machines They were a hit with those that came to the store

Now Apple is a brand that most people automatically know all over the

world They are known for their innovative technology that is usually the first of its

kind on the market and something that all people love to own and make their lives a

bit easier with the advancements that they gave people The company continued to

13

stay on top of their game and improve upon their technology they produced such

things as the iMac which really did help to propel the company in the eyes of many

consumers

The first home computer with a GUI or graphical user interface was the

Apple Lisa The very first graphical user interface was developed by the Xerox

Corporation at their Palo Alto Research Center (PARC) in the 1970s Steve Jobs

visited PARC in 1979 (after buying Xerox stock) and was impressed and influenced

by the Xerox Alto the first computer ever with a graphical user interface Jobs

designed the new Apple Lisa based on the technology he saw at Xerox

With the 1984 Apple Macintosh Steve Jobs made sure developers created

software for the new Macintosh Computer Jobs figured that software was the way to

win the consumer over

14

CHAPTER 2

LITERATURE REVIEW

21 DEFINITION AND MOTIVATION THEORY

Motivation is internal and external factors that stimulate desire and energy in

people to be continually interested and committed to a job role or subject or to make

an effort to attain a goal

Motivation results from the interaction of both conscious and unconscious

factors such as the (1) intensity of desire or need (2) incentive or reward value of the

goal and (3) expectations of the individual and of his or her peers These factors are

the reasons one has for behaving a certain way An example is a student that spends

extra time studying for a test because he or she wants a better grade in the class

Motivation is also a feeling of enthusiasm or interest that makes you

determined to do something Motivation is the desire that fuels a person to do certain

things based on the wants and needs of a person If a person wishes to meet these

wants and needs then it necessitates him to motivate himself so that he can make

certain moves A person is unique and apart from another so his wants and needs

vary greatly from that of the other The same is true for the peoples levels of

motivation

The different wants and needs in every person vary in intensity based on the

focus goals and the total human psyche of the person This is why the motivation of

a person is unique despite having similar wants and needs with others

The decision to increase your motivation is the key to the bringing a greater

sense of it for yourself This can be done by putting greater focus on the things that

15

you want to achieve until you actually accomplish them The stronger your focus is

on the goal the greater the motivation will be

The truth of the matter is if you are unable to keep track of your goals it can

be generalized that you do not really desire to achieve it Motivation can come

naturally and no amount of inspirational talk will set you to action if you really are

not into taking the goal seriously

Setting goals that stir positive feelings within you are important to keep

yourself motivated Once you have found these focus yourself on being able to get a

hold of them There will be a lot of distractions so pick up at a comfortable pace and

make things happen

The definition of motivation involves the total understanding of the self

Receiving rewards is one reason for being motivated but beyond that is a set of

benefits that are more valuable than concrete rewards These can be enhanced work

output more productivity better work habits and an increased of understanding of

yourself

According to various theories motivation may be rooted in the basic need to

stay motivated in the face of challenges and negative people Setbacks and

unsupportive colleagues or friends will make you even more determined when you

know how to stay motivated avoid the criticism endless nagging and moaning of

those around you When you easily and effortlessly get things done you give people

little reason to criticize you In fact they are likely to give you more freedom to do

things your way start new projects with enthusiasm and stay motivated over time

When you can see things through to completion you will have renewed confidence in

your ability to succeed stop things getting any worse When you know how to be

highly motivated in a matter of seconds you can turn around situations you have

neglected in the past feel in charge of you life As you get more done with ease you

will have order where you used to have chaos You will know what you want and

feel compelled to move ahead and get it develop leadership skills and positively

affect those around you Your drive and enthusiasm will touch everyone you deal

with People will turn to you for leadership and guidance enjoy a more harmonious

home life Imagine hearing praise and gratitude for all the little things you get done

around the house You will enjoy a satisfying feeling of accomplishment at the end

of each evening eliminate problems while they are small You will deal with

potential problems and concerns sooner rather than later This habit alone will put

16

you back in control save money by getting things done on time You will eliminate

those late fees fines and charges that procrastinators waste their hard earned money

on put an end to regrets Become the kind of person who jumps on opportunities

And enjoy the excitement and passion you feel when you are giving 100

understand what motivates you and enjoy greater success When you discover your

unique motivation blueprint getting ahead will never be a mystery again You can

fire up your motivation engine whenever you choose to move ahead quickly in your

career When you can calmly and efficiently get your work done you position

yourself for more responsibility and a higher salary earn the respect of your boss and

colleagues As a dependable and productive member of the team people will

appreciate you and seek your valuable advice on important matters and Feel fantastic

about yourself As a motivated self-starter your self-esteem will soar you will

accomplish much more have greater success and live a full life

22 DEFINITION CONCEPT AND LEADERSHIP THEORY

In a research on leadership_(Stodgill(1974) has identified more than eleven

explanations on leadership which has different foundation Many definitions have

been identified by researchers for example Stoggil (1950) explained that leadership is

a process to influence people to achieve certain goals and target Tannembum amp

Massarik (1957) explained that A frame of reference Management

Science (October) 1-19t hellip)

Individuals are concerned not only with the absolute amounts of rewards they

receive for their efforts but also the praising from employer We lead when we

manage a football team or teach a classroom of children We lead our own children

when we are parents and we lead when we organize anything We certainly lead

when we manage projects or develop a new business We lead the moment we take

the first supervisory responsibility at work and we may lead even before we assume

official responsibility to do anything A vicar or preacher leads a congregation A

17

writer or visionary may lead when he or she puts pen to paper and creates a book or

poem or article which inspires and moves others to new thoughts and actions A

monarch and a president are both leaders So is a local councillor and so can be a

community fund-raiser A ruthless dictator is a leader So was Mother Theresa and

so was Mahatma Gandhi

We can find leadership in every sort of work and play and in every sort of

adventure and project regardless of scale and regardless of financial or official

authority And so given the many ways in which leadership operates it is no surprise

that leadership is so difficult to define and describe

Leadership is a process by which a person influences others to accomplish an

objective and directs the organization in a way that makes it more cohesive and

coherent Leaders carry out this process by applying their leadership attributes such

as beliefs values ethics character knowledge and skills

To inspire your workers into higher levels of teamwork there are certain

things you must be know and do These do not come naturally but are acquired

through continual work and study Good leaders are continually working and

studying to improve their leadership skills they are NOT resting on their laurels

The difference of staffsrsquo perceptions might be influenced by gender age

status academic qualifications work tenure educational level family background

interest and so on Itrsquos clear that the perceptions of staffs on their managerrsquos

leadership style can be influenced with so many factors and it plays an important role

is determining the climate success organization and the level of achievement of the

organization itself

23 PATH GOAL THEORY

The Path-Goal model is a theory based on specifying a leaders style or behavior that

best fits the employee and work environment in order to achieve goals (House

18

Mitchell 1974) The goal is to increase an employees motivation empowerment

and satisfaction so that they become productive members of the organization

Leadership concept that the subordinates accept a leaders behavior only so

far as they view it as resulting in immediate or future benefit Thus a leaders main

function is to clear a path to the realization of the subordinates goals he or she must

choose the behavior patterns that are most applicable in helping the subordinates get

what they want

Path-Goal is based on Vrooms (1964) expectancy theory in which an

individual will act in a certain way based on the expectation that the act will be

followed by a given outcome and on the attractiveness of that outcome to the

individual The path-goal theory was first introduced by Martin Evans (1970) and

then further developed by House (1971)

Leaders can take a strong or limited approach in these In clarifying the path

they may be directive or give vague hints In removing roadblocks they may scour

the path or help the follower move the bigger blocks In increasing rewards they

may give occasional encouragement or pave the way with gold

In fact leader should clarify the path so subordinates know which way to go

remove roadblocks that are stopping the things going there and Increasing the

rewards along the route There are four style of leadership which are supportive

directive participative and achievement-oriented leadership

Supportive leadership

Considering the needs of the follower showing concern for their welfare and

creating a friendly working environment This includes increasing the followers self-

esteem and making the job more interesting This approach is best when the work is

stressful boring or hazardous The leader make work pleasant for the workers by

showing concern for them and by being friendly and approachable It is most

effective in situations in which tasks and relationships are physically or

psychologically challenging Good relations are promoted with the group and

sensitivity to subordinates needs is shown

Directive Leadership

Telling followers what needs to be done and giving appropriate guidance

along the way This includes giving them schedules of specific work to be done at

19

specific times Rewards may also be increased as needed and role ambiguity

decreased (by telling them what they should be doing)

This may be used when the task is unstructured and complex and the follower

is inexperienced This increases the followers sense of security and control and

hence is appropriate to the situation

The leader informs her followers on what is expected of them such as telling

them what to do how to perform a task and scheduling and coordinating work It is

most effective when people are unsure about the task or when there is a lot of

uncertainty within the environment Specific advice is given to the group and ground

rules and structure are established For example clarifying expectations specifying

or assigning certain work tasks to be followed

Participative leadership

Consulting with followers and taking their ideas into account when making

decisions and taking particular actions This approach is best when the followers are

expert and their advice is both needed and they expect to be able to give it The

leaders consult with their followers by consulting with them before making a

decision on how to proceed It is most effective when subordinates are highly trained

and involved in their work Decision making is based on consultation with the group

and information is shared with the group

Achievement-oriented leadership

Setting challenging goals both in work and in self-improvement (and often

together) High standards are demonstrated and expected The leader shows faith in

the capabilities of the follower to succeed This approach is best when the task is

complex

The leader sets challenging goals for his followers expects them to perform

at their highest level and shows confidence in their ability to meet this expectation

It is most effective in professional work environments such as technical or

scientific or in achievement environments such as sales Challenging goals are set

and high performance is encouraged while confidence is shown in the groups ability

The path-goal theory by House(1971) also known as the path-goal theory of

leader effectiveness or the path-goal model is a leadership theory in the field

The original path-goal theory identifies achievement-oriented directive

participative and supportive leader behaviors

20

The directive path-goal clarifying leader behaviour refers to situations where

the leader lets followers know what is expected of them and tells them how to

perform their tasks

24 NEED FOR ACHIEVEMENT THEORY

Need for Achievement (n Ach) is the degree to which someone is motivated

to set and reach goals People with a high n Ach are usually driven to succeed for

internal reasons such as personal satisfaction rather than by external pressures

Personality trait characterized by an enduring and consistent concern with

setting and meeting high standards of achievement This need is influenced by

internal drive for action (intrinsic motivation) and the pressure exerted by the

expectations of others (extrinsic motivation) Measured by thematic appreciation

tests need for achievement motivates an individual to succeed in competition and to

excel in activities important to him or her

These individuals work hard to meet their goals and tend to take on tasks that

are moderately difficult to accomplish If they choose a goal that is too easy the

achievement is not very rewarding and if they chose something that is too difficult

success may not be obtainable Say someone with a high n Ach is just beginning to

set high standards for themselves in fitness They may aim to run a 5k (3-mile) race

but they would shy away from a longer race until they have become a more

experienced runner so they arenrsquot setting themselves up for failure

People high in N-Ach are characterized by a tendency to seek challenges and

a high degree of independence Their most satisfying is the recognition of their

achievements

21

25 DIRECTIVE LEADERSHIP STYLE

The directive leadership style is one of four leadership behaviours identified

by the path-goal theory of leadership Directive leadership is characterized by setting

clear objectives and rules for your subordinates and ensuring that your expectations

and directions are clearly defined and understood by your subordinates Directive

leadership may be advisable when subordinates are unskilled or inexperienced at a

complex task It may backfire if imposed upon highly skilled and experienced

employees who are extremely competent to perform the task

An instructional type of managerial style characterized by a leader who tells

subordinate staff what they are expected to do and how to perform the expected

tasks A directive leadership style might be helpful for a manager within a business

where their subordinate staff members have jobs that are not particularly specialized

and so they need more guidance to avoid uncertainty

Directive leadership is one of five models of leadership described by Bernard

Bass Directive leadership is a style of leading people in a business or project It is

probably the most common form of leadership existing in large businesses today It

is very common in traditional business and traditional cultures This style of

leadership consists of a manager or superior person directing subordinates to

complete or work on a task at hand The manager will tell the employee exactly what

to do and how to do it He or she will have specific standards and will demand that

they be met The manager leads with total authority The military is a good example

of directive leadership However in business it does not always work as well

Directive leadership does not allow an employee to reach their potential nor does it

allow the employee to express their independent thoughts or creativity

Directive leader is a leader who is very strict autocratic makes use of his

power of influence from his position to control reward and force the followers to

comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)

22

26 SUPPORTIVE LEADERSHIP STYLE

Supportive Leadership is one of the leadership styles found in path-goal

theory A supportive leader try to decrease employee stress and frustration in the

workplace This method is effective when your work tasks are dangerous tedious

and stressful but is not really effective if your work tasks are intrinsically motivating

because you dont need to be motivated to do the work

Supportive leadership is a kind of leadership where you listen to your

workers and help them out when they need help Supportive leadership is an opposite

of autocratic leadership and is much more successful in many fields of work But not

in all of course

The leadership style I use to follow is Supportive leadership because

according to me the followers are as important as task The goals can only be achieve

with the help of followers if followers are facing any problem either in their personal

life or under organization roof the affection of that problem can be clearly measured

from their task results Moreover I use self-made theory in my leadership which is

Get addict an achieve according to this a person can achieve anything but the

conditions is that the person must be addicted to it If followers are facing any

grievances they canrsquot be addicted towards achievement Supportive leader in my way

does not only mean handling grievances of followers but I call myself supportive

leader because I plan my tactics towards achieving a goal according to the followers

ability and skills moreover according to their willingness and motivation towards

work Supportive leadership is It leads people It doesnt drive them It involves

them It doesnt coerce them It never loses sight of the most important principle

governing any project involving human beings namely that people are more

important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive

leadership is working along with followers guiding them helping them instead of

working ahead of them Human beings are most important aspect of this type of

leadership According to me this leadership can be done effectively if leaders treat

followers as one who work with him rather work for him Being the basket ball

captain for two consecutive years I applied my leadership style and maintained a

team

23

Supportive leadership is a reference to a particular leadership style for

business As management styles became more complex in the 1970s and 1980s

theories began to grow up Businesses started looking not only at the techniques of

management but at the different types of leaders found in business and what

categories those leaders fell into By the 1990s concepts such as supportive

leadership had become widely accepted Supportive leadership is a naturally organic

and emotionally sensitive style like other styles it is especially useful in certain

circumstances but the company must adopt a culture that encourages such styles for

them to be effective

In supportive leadership the manager is not so interested in giving orders and

managing every detail as in giving employees the tools they need to work

themselves While delegation is a vital part of supportive leadership managers do

not simply assign tasks and then receive the results Instead they work through the

tasks with employees to improve skills and talent until the manager does not need to

worry about a task being done correctly and the employee is fully empowered in a

particular area

27 PARTICIPATIVE LEADERSHIP STYLE

Lewinrsquos study found that participative leadership also known as democratic

leadership is generally the most effective leadership style Democratic leaders offer

guidance to group members but they also participate in the group and allow input

from other group members In Lewinrsquos study children in this group were less

productive than the members of the authoritarian group but their contributions were

of a much higher quality

Participative leadership is a style of leadership that involves all members of a

team in identifying essential goals and developing procedures or strategies to reach

those goals From this perspective this leadership style can be seen as a leadership

style that relies heavily on the leader functioning as a facilitator rather than simply

24

issuing orders or making assignments This type of involved leadership style can be

utilized in business settings volunteer organizations and even in the function of the

home

Participative leaders encourage group members to participate but retain the

final say over the decision-making process Group members feel engaged in the

process and are more motivated and creative

One of the main benefits of participative leadership is that the process allows

for the development of additional leaders who can serve the organization at a later

date Because leaders who favor this style encourage active involvement on the part

of everyone on the team people often are able to express their creativity and

demonstrate abilities and talents that would not be made apparent otherwise The

discovery of these hidden assets help to benefit the work of the current team but also

alerts the organization to people within the team who should be provided with

opportunities to further develop some skill or ability for future use

One potential disadvantage of participate leadership is the time factor This

leadership style does often involve the need for more time before action is taken

This is only natural since the very nature of this leadership style means allowing

input from every member of the team However the extra time necessary for this

process often leads to decisions that ultimately benefit everyone to a greater degree

than faster decisions that are more limited in scope

Participative leadership also expands the range of possibilities for the team

When leadership styles that essentially leave all the direction and decision making in

the hands of one individual it is much more difficult to see a given approach from

several different angles When the leadership style encourages others to be involved

in the decision making process a given course of action can be approached from a

variety of perceptions This can often point out strengths or weaknesses to the

approach that would have gone unobserved and thus unresolved without this type of

participatory brainstorming and decision making

Effective participative leadership allows the talents and skills of all the team

members to be utilized in arriving at decisions and taking courses of action While

the team leader is usually still responsible for making the final decision this sharing

of functions within the team provide the perfect environment for everyone to provide

input that has the potential to make that final decision more well-rounded and

ultimately profitable for the company as a whole

25

28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE

Management which sets challenging goals assists in training emphasizes

improvement and expects the highest levels of performance

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

Achievement-oriented leaders always learn They always take risk They

never gamble (There is a difference) They always teach and mentor others They

understand that failure to adapt and change means death and destruction on a

competitive battlefield Either products are always changing or consumers are

changing so businesses must adapt or dieAchievement -oriented leaders put the

right people on the bus and go to great lengths to keep them there They never

change the deal with their employees (except to make it sweeter) They share

success They set stretch goals and achieve them It is fascinating to watch those

leaders work with their teams They are unstoppable

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

26

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION

There are a number of different styles of leadership and management that are

based on different theories The individuals style will be use based on a combination

of their beliefs values and preferences as well as the organizational culture and

norms which will encourage some styles and discourage others

Idealized influence describes managers who are exemplary role models for

associates Managers with idealized influence can be trusted and respected by

associates to make good decisions for the organization Intellectual Stimulation

describes managers who encourage innovation and creativity through challenging the

normal beliefs or views of a group Managers with intellectual stimulation promote

critical thinking and problem solving to make improvement of organization

performance

Inspirational motivation describes managers who motivate associates to

commit to the vision of the organization Managers with inspirational motivation

encourage team spirit to reach goals of increased revenue and market growth for the

organization Individual consideration describes managers who act as coaches and

advisors to the associates Managers with individual consideration encourage

associates to reach goals that help both the associates and the organization

27

CHAPTER 3

METHODOLOGY

31 RESEARCH DESIGN

A research design encompasses the methodology and procedures employed to

conduct scientific research The design of a study defines the study type (descriptive

correlational semi-experimental experimental review meta-analytic) and sub-type

(eg descriptive-longitudinal case study) research question hypotheses

independent and dependent variables experimental design and if applicable data

collection methods and a statistical analysis plan

The research design is also the framework for conducting the marketing

research project that clarified the necessary procedure in order to obtain the

information needed to solve all the marketing problem

In order to collect as much data as possible a combination of descriptive and

analytical research designs based on result from the questionnaire observation and

interview were used by the researcher to analyses the influence of leader on

competitive market concept of motivation in organization and the ways that human

performances on a job can be link with ability and motivation in Apple Inc

The method has been used is to distribute the questionnaire throughout the

staff in order to collect a better result The reason for choosing this method is

28

because this is the most effectives way to study the relationship between leadership

style and motivational level The raw data was analyze according to the research

objectives

32 POPULATION AND SAMPLING TECHNIQUE

The population of this study are all the staff from Apple Inc The population

chosen consider those who have had experiences working in such a high

technological company like Apple Inc The Sampling technique used in this research

was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the

south of Ireland

Figure 31 Required Sample Size

29

CHAPTER 4

RESEARCH FINDING

A questionnaire is a means of eliciting the feelings beliefs experiences

perceptions or attitudes of some sample of individuals As a data collecting

instrument it could be structured or unstructured

The questionnaire is most frequently a very concise preplanned set of

questions designed to yield specific information to meet a particular need for

research information about a pertinent topic The research information is attained

from respondents normally from a related interest area The dictionary definition

gives a clearer definition A questionnaire is a written or printed form used in

gathering information on some subject or subjects consisting of a list of questions to

be submitted to one or more persons

The method of questionnaire have some advantages of in Economy - Expense

and time involved in training interviewers and sending them to interview are reduced

by using questionnaires Uniformity of questions - Each respondent receives the

same set of questions phrased in exactly the same way Questionnaires may

therefore yield data more comparable than information obtained through an

interview Standardization - If the questions are highly structured and the conditions

under which they are answered are controlled then the questionnaire could become

standardized The disadvantages of questionnaire are respondentrsquos motivation is

difficult to assess affecting the validity of response

30

41 RESPONSE RATE

The laminated random sampling technique was used and a total of 100

samples size were selected out of 100 populations 100 questionnaires were received

that is representing 90 of response rate The sample size was reasonable and

beyond the target that we set early and exceed our expectation This is to allow

further analysis that was surpass the demand

42 DESCRIPTIVE DEMOGRAPHIC PROFILE

The demographic profile is in Table 41 The distribution of respondents

includes 65 male and 35 female The age of respondents was from below 30

years 35 45 between 30 to 40 years 20 between 40 to 50 years While for

years of experience 30 out of the 50 respondents that we carried out for

questionnaire have less than 5 years of experience 30 between 6 to 10 years 28

between 11 to 15 years and 12 have more than 16 years of experience

For the level of education 45 stand for those who have SPMMCEOthers 30 of

the respondents have STPMHSEDIPLOMA 18 of the respondents have degree

and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of

them are single 38 of the respondents are married and only 20 of them are

widowed

Demographic

Items

Frequency Percentage ()

Gender

Male 65 65

Female 35 35

31

Age

lt30 35 35

31-40 45 45

41-50 20 20

Length of Service

lt5 30 30

6-10 30 30

10-15 28 28

gt16 12 12

Education

SPMMCE 45 45

STPMHSE

DIPLOMA

30 30

Degree 18 18

Masterrsquos Degree 7 7

Status

Single 42 42

Married 38 38

Widowed 20 20

Table 41 Demographic Profile

43 DESCRIPTIVE ANALYSIS

32

Design of minimum maximum mean and standard deviation of each item

can be refer rend to the table 42 below Based on the table it reveals that the

minimum value for the directive leadership style is 1 and maximum is 5 In term of

mean and standard deviation of the directive leadership style are 257 413 1144

and 1336 respectively

For supportive leadership style the minimum mean will be 334 and the

highest are 444 For standard deviation is 0991 and 1386 respectively

For minimum value for participative leadership style will be 1 and the

maximum is 5 in addition to that the mean and standard deviation of the variable is

between 367 to 444 and 367 and 1040 and 1264 respectively

The achievement oriented leadership style the mean and standard deviation

of the variable is between 349 to 413 and 1021 to 1165

For motivation achievement based on individual perception the minimum

values of variable range from 1 to 2 and the maximum variable is 5 Mean and

standard deviation of the variable is between 253 to 459 and 0906 to 1335

Variableconstruct Mean Std Deviation

Directive 358 1145

1 He has the final word in the office

matters

373 1336

2 He emphasizes that all rules and

regulations

257 1144

3 He give clear explanations of what is

expected of other

365 1224

4 He give subordinates explicit

instructions for how to do their work

413 1246

5 He show interest in subordinatesrsquo

personal concerns

382 1306

Supportive 383 1190

1 He often mingle with the staff 373 1386

2 He often spent time as necessary to 444 0991

33

hear complaint from staff

3 Providing guidance without pressure

is the

key to being a good leader

362 1259

4 As a rule leaders should allow

subordinates

to appraise their own work

334 1072

5 Leaders should give subordinates

complete

freedom to solve problems on their own

401 1240

Participative 408 1110

1 He is very responsive and easy to be

invited to discuss

367 1264

2 He easily understood 413 1105

3 When things go wrong and he need to

create a strategy to keep a project or process

running on schedule he call a meeting to get his

employees advice

433 1046

4 To get information out He send it by

email memos or voice mail very rarely is a

meeting called His employees are then

expected to act upon the information

384 1040

5 He want to create an environment

where the employees take ownership of the

project I allow them to participate in the

decision making process

444 1096

Achievement Oriented 387 1103

1 He determines the duties of staff 391 1113

2 He describes the conditions and tasks

and clearly what is expected

349 1021

3 He explain the level of performance 382 1165

34

that is expected of subordinates

4 He give vague explanations of what is

expected of subordinates on the job

413 1107

5 He consistently set challenging goals

for subordinates to attain

401 1110

Motivation Level 345 1178

1 1 I feel annoyed when thinking about

the things I would like to do new work

459 0906

2 I am ambitious in my career 288 1233

3 I am energized when

people count on me for ideas

439 0947

4 When involved in group projects my

team membersrsquo problems are my problems

301 1211

5 I find pleasure in recognizing and

celebrating the accomplishments of others

290 1125

6 As a practice I ask people

challenging questions when we are working on

projects together

301 1211

7 I take delight in complimenting

people I work with when progress is made

411 1190

8 I find it easy to be the cheerleader for

others when times are good and when times are

bad

382 1179

9 Team accomplishment is more

important to me than my own personal

accomplishments

321 1327

10 When involved in group projects I

am inclined to let my ideas be known

253 1335

Table 42 leadership style

35

44 RELIABILITY ANALYSIS

According to Hinton (2004) recommended four cut-off points for steadiness

which includes outstanding reliability (090 and above) high reliability (070 ndash 090)

moderate reliability (050 ndash 070) and low reliability (050 and below)

000 050 Low Reliability

050 070 Moderate Reliability

070 090 High Reliability

090 100 Outstanding

Reliability

Table 43 Reliability Analysis

Based on table 43 there are five constructs directive supportive

participative achievement-oriented and motivation level shown Cronbachrsquos Alpha

values of 0865 0914 0970 0974 and 0883 respectively None of constructs

confirm low reliability The high Cronbachrsquos Alpa values for all establish contain

that they are inwardly uniform That means all element of each establishes are

measuring the identical content creation In the nutshell the higher the Cronbachrsquos

Alpha value of a construct the higher the reliability is of measuring the same

construct

Const

ructs

Sample

Size(n)

No

of Items

Cronbachrsquos

Alpha (a)

Type

Direc 100 5 0865 High Reliability

36

tive

Supp

ortive

100 5 0914 Outstanding

Reliability

Partic

ipative

100 5 0970 Outstanding

Reliability

Achi

evement

100 5 0974 Outstanding

Reliability

Level

of Staff

Motivation

100 10 0883 Outstanding

Reliability

Table 44 Reliability Test

45 CORRELATION MATRIX

Correlation analysis was used to conclude and decide relationships between

two variables measured Toward this end Pearson correlation test was used to

diagnose whether leadership styles and motivation level are relevant to each other

Table 44 presents the correlation matrix results

Table 44 shows the relation of independent variables with motivation level

For finding the relation significant level plt 005 and plt 001were chosen

The value of correlation coefficient r for directive leadership style is 0356

with plt 005 which show a moderate relationship with the level of staff motivation

It is found that the value of correlation coefficient r for supportive leadership

style is 0369 with plt 001 show a strong relationship with the level of staff

motivation

Participative leadership style carry correlation coefficient value r of 035 2

with plt 005 which show a moderate relationship with the level of staff motivation

For achievement oriented leadership style the coefficient valuer is 0430

with plt 001 which show a strong relationship with the level of staff motivation

37

Correlation is significant at the 001 level (1-tailed)

Correlation is significant at the 005 level (1-tailed)

Constructs Directive Supportive Participative Achievement Motivation

() () () ()

Directive 1 0691 0717 0799 0356

0000 0000 0000 0012

() () ()

Supportive 1 0877 0676 0369

0000 0000 0009

() ()

Participative 1 0736 0352

0000 0012

()

Achievemen

t

1 0430

0022

Motivation 1

Table 45 Correlation between leadership styles and the level of staff

motivation

46 REGRESSION ANALYSIS

In this study multiple regression analysis was applied Each variable from

factor scores were used in the analysis Table 45 shows the results of multiple

regression analysis of the research The findings showed that leadership styles were

not significant and negatively correlate with level of motivation of staff The R2 =

38

0184 indicates that 1840 of the variance in variable level of motivation of the

staff (dependent variable) can be explained by leadership styles

Beta coefficient the achievement oriented has the highest B β =0225

followed by supportive leadership style β = 0111 directive β =0024 and the lowest

is participative leadership style is β = - 0003That means one unit increase in

directive leadership style will lead to 0024 increase in the level of motivation for

supportive leadership style one unit increase will lead to 00111 increase in the level

of motivation one unit increase in participative will lead to -0003 change in the

level of motivation of staff and one unit increase in achievement oriented will lead

to 0225 increase to the level of motivation of staff The findings explain that the

components of the leadership styles do not explain the level of motivation of the

staff

Instruction

R2=0184

Adjusted R2=0103 F= 2499 p lt 005

Dependent Variable Level of staff Motivation

Unstandardised

Coefficients

Standardise

d

Coefficient

Model B Std Error Beta t Sig

(Constant) 2268 0446 5430 0000

Total Score Directive 0024 0186 0031 0144 0984

Total Score Supportive 0101 0177 0161 0691 0585

Total Score Participative -0003 0191 -0055 -0020 1082

Total Score Achievement 0225 0170 0312 1456 0210

39

Table 46 Multiple Regression Analysis (n=50)

40

Chapter 5

CONCLUSION AND RECOMMENDATION

51 INTRODUCTION

This chapter target to discuss the outcome shown in the previous chapters by

setting against them with those finding principles and earlier investigation in the

common field Moreover the investigationrsquos confines and recommendations for the

future research and practice are shown in this chapter

52 DISCUSSION OF FINDING

The objectives of this investigation were to determine the relationship

between leadership style and motivation level It is a study of Apple Incorporation

The outcome of this investigation gives that the leadership styles are supported to the

level of staff motivation The independents variables had correlation with the level of

the staff motivation that is illustrated in Table 42 in the preceding chapter

Based on the analysis of the research (Sample the leadership styles of the

manager of the Apple Incorporation) is significant with the leadership style which

has been practiced by Chief Executive Officer of Apple Incorporation in the District

41

of Johor Bahru Johor James Liow 1992) Analysis from the research found that the

most dominant leadership is achievement oriented followed by supportive directive

participative and achievement oriented

In discussing the results the researchers prefer to discuss each hypothesis

separately in order to get an accurate and complete perceptive of the relationship

between leadership style and motivation level

The results revealed that the respondents perceived the all four leadership

styles of the manager have relation with their level of motivation towards their jobs

Furthermore the results revealed that there is significant relationship between

leadership style and motivation level

What is remarkable here is that this findings correlates strongly with the

arguments that say that relationship between leadership style and motivation level

can be both influential and no influential with staffrsquos motivation and his or her

leadership styles depends on his or her choice of the style that suits the situation or

the company

For example the researchers of University Malaya claimed that the

leadership styles of leader had relationship with staffrsquos motivation but depending on

their jobs according to the job description and the organizational chart that informs

employees what when and how tasks should be done

53 LIMITATION OF STUDY

One of the limitations in research includes lack of adequate information on a

particular subject Research equipments are very hard or expensive to acquire leading

to formulation mere assumptions Another hindrance is poor or inaccessibility to the

region of study

Some of the limitations of doing a research include access of information

availability of enough resources and time management The availability of experts in

42

editing and guidance may also be minimal where support from friends or

organisation may not be enough

The limitations of the study are those characteristics of design or

methodology that impacted or influenced the application or interpretation of the

results of your study They are the constraints on generalizability and utility of

findings that are the result of the ways in which you chose to design the study andor

the method used to establish internal and external validity

Another limitation related to building the evidence about ldquosurvival of

consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin

spiritrdquo Not knowing all of your extended family members limits your ability to

verify statements communicated by the Medium When information related to a

discarnate is not verified this result could be related to the sitterrsquos limitations but it

may also be related to the Medium These challenges however highlight the

limitations of spirit communication and in general further highlights the complexity

of studying the ldquoA study of Apple Incorporationrdquo

Limitations in research methods vary depending on the type of method used

and how it was conducted They include language barriers you might want to do a

research on something that is in a language which you do not understand and the

production of a translator is not available You might also be short of the research

materials and others are not immediately available among others

Limitations are influences that the researcher cannot control They are the

shortcomings conditions or influences that cannot be controlled by the researcher

that place restrictions on your methodology and conclusions Any limitations that

might influence the results should be mentioned

54 SUGGESTIONS FOR FUTURE RESEARCH

From this research the researcher recommends a several means that could be

taken to improve staffrsquos motivation by concentrating on leadership styles

43

According to Marketing minds (2012) Apple Inc uses the Apple brand to

compete across several highly competitive markets including the personal computer

industry with its Macintosh line of computerslaptops and related software the

consumer electronics industry with products such as the iPod digital music

distribution through iTunes Music Store the smart phone market with the Apple

iPhone magazine book games and applications publishing via the AppsStore for

iPhone and the iPad tablet computing device and movie and TV content distribution

with Apple TV The company is also establishing a very strong marketing presence

relative to the rival (Google) in the advertising market via its business Apps and iAd

network Steve Jobs the co-Founder of Apple described the company as being a

mobile devices company largest in the world as their revenues are bigger than

Nokia Samsung or Sonys mobile devices business

The story started two months ago when Google released its first smart phone

This new smart phone made by a Taiwanese company called HTC and the phone

called Nexus One After three weeks Apple Company said is going to sue the

manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC

The company which has been releasing iPhone since 2007 believes that HTC

illegally used 20 patents of Apple These patents are related to user interface

architecture and hardware of iPhone Apple Company filed a lawsuit in US District

Court in Delaware and an objection presented to the International Trade Commission

in USA too

In response to these accusations made by Apple Company against HTC

company The HTC denied Applersquos allegations and declared to fight the suit In other

response HTC said it has been making phones for a far longer time than Apple

including a touch screen device called the XDA that predates the iPhone by about 5

years

Implications

The implications here appear to be that HTCrsquos technological primary somehow goes

against Applersquos claims that the company violated 20 of its patents And while itrsquos

certainly possible that that might be the case itrsquos hard to accept that argument

without a list of patents to back it up

Patents

44

Here some of the patents that Apple Company accusing HTC Company used them

for its new Nexus phone manufactured for Google They are Multi-touch Screen

Multifinger gestures device integration and multitasking accelerometer patents

What is Android Android is a software installed in the mobile devices that includes

an operating system middleware and key applications The Android SDK provides

the tools and APIs necessary to begin developing applications on the Android

platform using the Java programming language

Terminology

Today in the market consumer have a lot of options for every product

whether it be an IT product or Home PCs or consumer durables or a FMCG product

This study may be helpful for company to know about the factors affecting the

consumer behavior and patterns of the consumer It may also be helpful to know the

specific requirement of customer so that the customer can be easily satisfied

Moreover this study helps to know the buying habits and patterns of customer The

study will help the company to understand the relationship that a consumer have with

their Apple product It will help to ascertain the reason which makes the undisputed

leader in almost every segment in which they operate

All Apple Professional Development facilitators are educators themselves

That gives them a unique view they know whatrsquos important in the classroom so they

can ensure that you learn about your Apple products and how they can best serve you

and your students We have created workshops in the following categories

These curriculum-focused workshops help teachers apply their skills with

Apple products to specific areas and disciplines to produce effective personal

learning for their students

Focused on technology skills these foundational workshops help teachers

become confident and comfortable integrating Apple products into their teaching

strategies

These workshops for school leaders and Education decision-makers focus on

issues important to success such as visioning and planning

Our research investigated the role of social norms in an extended theory of

planned behavior (TPB) in the explanation of prostatecolorectal cancer screening

(CS) intention and the prediction of CS uptake among men

45

Apple is well known for giving its customers things that they need but didnt

know they needed until the product shipped In that spirit Apple is in a unique

position to make further gains with that philosophy especially as other companies

pull back reduce RampD or get out of some markets completely

I written before about how Apples financial position gives it a unique

competitive advantage over the competition That discussion pointed to how Apple

can pay cash for components get to the front of supplier delivery schedules then

through volume drive prices down putting extreme price pressure on the

competition while they develop the next generation with RampD dollars

Even as Apple does this they are mindful of their brand Selling cheap

products doesnt sit well with Apple and they definitely dont want to undercut or

cannibalize other product lines

So if one asks the question about what Apple can deliver in a time when

customers are watching every penny its silly to envision a cheaper stripped down

version of a product thats already doing well Instead as Apple ponders how to

deliver new products to cost conscious customers the company tends to think about

holes in the market that can be exploited with their technology -- but which dont

undercut current products

There are other considerations as well For example the iPod touch doesnt

have a camera or an FM radio Other than the CPU it doesnt radiate and can

therefore be used in corporate or government environments that would otherwise

forbid a device that could be a security concern Our fantasies often neglect to

consider such things Because people expect to use their iPhone anywhere that

device has a different set of design constraints

Availability of multi-modal logistics services has been introduced and

occupational safety and health management system elaborated The DTPB can

provide a useful framework for evaluating interventions to increase logisticians

motivations to safety performance The overriding aim of this study was to design

and pilot test a questionnaire for subsequent use in a large-scale survey This study

describes the early stages of a research questionnaire development and a pilot study

The main results of this pilot study that the questionnaire proved to be reliable and

the analysis although preliminary provided strong support for the predictive power

of the DTPB The evaluation led to minor changes in the questionnaire Currently

46

the relevant literature surrounding the DTPB reveals a lack of research that utilizes

empirically validated theories in the field of logistics safety There is therefore a need

to consider more practical issues that emerge when applying the theory As is often

the case with the DTPB questionnaire the participants thought the questionnaire was

rather long This is important given that lengthy questionnaires can impact on data

quality through reduced completion rates due to factors such as lowered participant

motivation The length of the questionnaire could be accommodated thereby

encouraging participation Another comment levied at the DTPB questionnaire is that

it appears rather repetitive Indeed responses received in the present context included

wersquove answered that already Alternatively it may be better to group the outcomes

and behavioural belief statements and address the issue of similarity

Although the key purpose of this study was to develop and pilot a

questionnaire and not to generalize its findings it is of interest to note that the

occupational doctors advice has significant relationship to safety performance One

possible reason is that occupational safety and health information is not easily

available thereby increasing the reliance of the workers on the occupational doctors

advice This finding together with the significant influence of peer culture within the

DTPB framework would seem to strengthen the view that increasing exposure of

logisticians to occupational safety and health may encourage more positive

subjective norms and implies that contact with occupational doctors may encourage

the logisticians to work safely

Deeper interpretation suggests that peers causal attributions regarding safety

performance in their workplace may exert a comparatively strong influence over

logisticians991257 safety It also adds weight to the suggestion that occupational safety

and health training should form part of the logistics company991257s annual training plan

and as such supports the view that occupational safety and health intervention

programmes are required

He findings from questionnaire pilot test seem to corroborate previous

research by suggesting that subjective norms is a key issue to be addressed in any

occupational safety and programme as is the case of the logistics sector The result is

in line with the results reported by Hamilton and White Paris and Van den Broucke

and Fogarty and Shaw who found subjective norms to be important in affecting

adoption of a system As such it would seem that efforts should be made to enhance

knowledge and in particular to highlight the benefits of safety performance for both

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

REFERENCES

Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 21: Thesis Leadership of Apple

11

weather in locally or globally In order to achieve these missions companies have to

satisfy the employees who are considered asa cornerstone in many companies Thus

the employees would have a high morale self-esteem and also feel comfortable

toward the place where they work in However it is hard to argue that a motivated

workplace means that the organizations would get high performance or maybe

would increase revenue However managers is necessary to take actions in order to

satisfy employees and thereby it is suppose to increase the employeersquos motivation

After increasing motivations the employees will work harder and feel that they are

responsible to achieve all targets and goals that ordered by supervisors In other

words mean that employees would be fell that the organization as belong to them

For an instance motivation in the education process can have many effects on

how students learn and their behaviour to the course matter (Ormrod 2003) It can

direct behaviour toward particular goals and lead to increased effort and energy

It also can help the organization involved in determining the level of it It is

to help the managers to find his or hers leadership styles and increases the leadership

qualities Leadership is a fundamental aspect of the human condition Leadership

today is more difficult and more necessary than before The health and growth of any

organization rises and falls on leadership Studying leadership will make us better

followers Leadership skills can be learned in a systematic and thorough way

14 BACKGROUND OF THE APPLE INC

Apple started in 1976 as a computer company In the last decade however

Apple has expanded into a very intricate company that specializes in much more than

just computers In 2001 Apple broke the barrier with the iPod eventually becoming

the dominant market leader in music players As well Apple joined the phone

industry in 2007 with the iPhone which has also been widely successful

12

Apple is a consumer goods company and therefore evaluating its value

requires understanding its products and consumers This can be very difficult

because Apple competes with many different companies throughout the different

industries it takes part in

Apple has established a unique reputation in the consumer electronics

industry One of the most unique things about Apple is that it has a very strong

customer base This is extremely important in understanding Apple

Apple is probably the most well-known company when it comes to the

making of technology that is cutting edge and something that everyone wants to have

in their possession Apple Computer first came to be a company in 1976 when Steve

Jobs and Steve Wozniak when they released the Apple I and was located in

Cupertino California These two young men dropped out of college and were often

viewed as outcasts in most of the places that they were at including schools which

could have been the reason that they dropped out of college As most people have

heard Apple really started in the basement or garage depending on who the person

talks to rather than at some expensive business location Which is perhaps the reason

so many people were first intrigued by the brand and could be the reason that the

computers were such a success they were created by guys that knew what they

wanted and passed this on to the rest of the world And what they wanted was

something that other people wanted as well

The first order that the two built is somewhat of an amazing feat that was the

beginning of the company After being introduced to one another they made a

working model of their computer and took it to a nearby computer store in order to

try to make it onto the market The owners of the store ordered fifty of the machine

that was to be fully assembled and ready to go which seemed to be an impossible

feat However they did succeed as they bartered and promised many IOUs to

companies to get the parts that they would need since they had no money to buy

these on their own They finished all fifty machines in thirty days and took them to

the store to sell which they received around five hundred dollars a piece for these

machines They were a hit with those that came to the store

Now Apple is a brand that most people automatically know all over the

world They are known for their innovative technology that is usually the first of its

kind on the market and something that all people love to own and make their lives a

bit easier with the advancements that they gave people The company continued to

13

stay on top of their game and improve upon their technology they produced such

things as the iMac which really did help to propel the company in the eyes of many

consumers

The first home computer with a GUI or graphical user interface was the

Apple Lisa The very first graphical user interface was developed by the Xerox

Corporation at their Palo Alto Research Center (PARC) in the 1970s Steve Jobs

visited PARC in 1979 (after buying Xerox stock) and was impressed and influenced

by the Xerox Alto the first computer ever with a graphical user interface Jobs

designed the new Apple Lisa based on the technology he saw at Xerox

With the 1984 Apple Macintosh Steve Jobs made sure developers created

software for the new Macintosh Computer Jobs figured that software was the way to

win the consumer over

14

CHAPTER 2

LITERATURE REVIEW

21 DEFINITION AND MOTIVATION THEORY

Motivation is internal and external factors that stimulate desire and energy in

people to be continually interested and committed to a job role or subject or to make

an effort to attain a goal

Motivation results from the interaction of both conscious and unconscious

factors such as the (1) intensity of desire or need (2) incentive or reward value of the

goal and (3) expectations of the individual and of his or her peers These factors are

the reasons one has for behaving a certain way An example is a student that spends

extra time studying for a test because he or she wants a better grade in the class

Motivation is also a feeling of enthusiasm or interest that makes you

determined to do something Motivation is the desire that fuels a person to do certain

things based on the wants and needs of a person If a person wishes to meet these

wants and needs then it necessitates him to motivate himself so that he can make

certain moves A person is unique and apart from another so his wants and needs

vary greatly from that of the other The same is true for the peoples levels of

motivation

The different wants and needs in every person vary in intensity based on the

focus goals and the total human psyche of the person This is why the motivation of

a person is unique despite having similar wants and needs with others

The decision to increase your motivation is the key to the bringing a greater

sense of it for yourself This can be done by putting greater focus on the things that

15

you want to achieve until you actually accomplish them The stronger your focus is

on the goal the greater the motivation will be

The truth of the matter is if you are unable to keep track of your goals it can

be generalized that you do not really desire to achieve it Motivation can come

naturally and no amount of inspirational talk will set you to action if you really are

not into taking the goal seriously

Setting goals that stir positive feelings within you are important to keep

yourself motivated Once you have found these focus yourself on being able to get a

hold of them There will be a lot of distractions so pick up at a comfortable pace and

make things happen

The definition of motivation involves the total understanding of the self

Receiving rewards is one reason for being motivated but beyond that is a set of

benefits that are more valuable than concrete rewards These can be enhanced work

output more productivity better work habits and an increased of understanding of

yourself

According to various theories motivation may be rooted in the basic need to

stay motivated in the face of challenges and negative people Setbacks and

unsupportive colleagues or friends will make you even more determined when you

know how to stay motivated avoid the criticism endless nagging and moaning of

those around you When you easily and effortlessly get things done you give people

little reason to criticize you In fact they are likely to give you more freedom to do

things your way start new projects with enthusiasm and stay motivated over time

When you can see things through to completion you will have renewed confidence in

your ability to succeed stop things getting any worse When you know how to be

highly motivated in a matter of seconds you can turn around situations you have

neglected in the past feel in charge of you life As you get more done with ease you

will have order where you used to have chaos You will know what you want and

feel compelled to move ahead and get it develop leadership skills and positively

affect those around you Your drive and enthusiasm will touch everyone you deal

with People will turn to you for leadership and guidance enjoy a more harmonious

home life Imagine hearing praise and gratitude for all the little things you get done

around the house You will enjoy a satisfying feeling of accomplishment at the end

of each evening eliminate problems while they are small You will deal with

potential problems and concerns sooner rather than later This habit alone will put

16

you back in control save money by getting things done on time You will eliminate

those late fees fines and charges that procrastinators waste their hard earned money

on put an end to regrets Become the kind of person who jumps on opportunities

And enjoy the excitement and passion you feel when you are giving 100

understand what motivates you and enjoy greater success When you discover your

unique motivation blueprint getting ahead will never be a mystery again You can

fire up your motivation engine whenever you choose to move ahead quickly in your

career When you can calmly and efficiently get your work done you position

yourself for more responsibility and a higher salary earn the respect of your boss and

colleagues As a dependable and productive member of the team people will

appreciate you and seek your valuable advice on important matters and Feel fantastic

about yourself As a motivated self-starter your self-esteem will soar you will

accomplish much more have greater success and live a full life

22 DEFINITION CONCEPT AND LEADERSHIP THEORY

In a research on leadership_(Stodgill(1974) has identified more than eleven

explanations on leadership which has different foundation Many definitions have

been identified by researchers for example Stoggil (1950) explained that leadership is

a process to influence people to achieve certain goals and target Tannembum amp

Massarik (1957) explained that A frame of reference Management

Science (October) 1-19t hellip)

Individuals are concerned not only with the absolute amounts of rewards they

receive for their efforts but also the praising from employer We lead when we

manage a football team or teach a classroom of children We lead our own children

when we are parents and we lead when we organize anything We certainly lead

when we manage projects or develop a new business We lead the moment we take

the first supervisory responsibility at work and we may lead even before we assume

official responsibility to do anything A vicar or preacher leads a congregation A

17

writer or visionary may lead when he or she puts pen to paper and creates a book or

poem or article which inspires and moves others to new thoughts and actions A

monarch and a president are both leaders So is a local councillor and so can be a

community fund-raiser A ruthless dictator is a leader So was Mother Theresa and

so was Mahatma Gandhi

We can find leadership in every sort of work and play and in every sort of

adventure and project regardless of scale and regardless of financial or official

authority And so given the many ways in which leadership operates it is no surprise

that leadership is so difficult to define and describe

Leadership is a process by which a person influences others to accomplish an

objective and directs the organization in a way that makes it more cohesive and

coherent Leaders carry out this process by applying their leadership attributes such

as beliefs values ethics character knowledge and skills

To inspire your workers into higher levels of teamwork there are certain

things you must be know and do These do not come naturally but are acquired

through continual work and study Good leaders are continually working and

studying to improve their leadership skills they are NOT resting on their laurels

The difference of staffsrsquo perceptions might be influenced by gender age

status academic qualifications work tenure educational level family background

interest and so on Itrsquos clear that the perceptions of staffs on their managerrsquos

leadership style can be influenced with so many factors and it plays an important role

is determining the climate success organization and the level of achievement of the

organization itself

23 PATH GOAL THEORY

The Path-Goal model is a theory based on specifying a leaders style or behavior that

best fits the employee and work environment in order to achieve goals (House

18

Mitchell 1974) The goal is to increase an employees motivation empowerment

and satisfaction so that they become productive members of the organization

Leadership concept that the subordinates accept a leaders behavior only so

far as they view it as resulting in immediate or future benefit Thus a leaders main

function is to clear a path to the realization of the subordinates goals he or she must

choose the behavior patterns that are most applicable in helping the subordinates get

what they want

Path-Goal is based on Vrooms (1964) expectancy theory in which an

individual will act in a certain way based on the expectation that the act will be

followed by a given outcome and on the attractiveness of that outcome to the

individual The path-goal theory was first introduced by Martin Evans (1970) and

then further developed by House (1971)

Leaders can take a strong or limited approach in these In clarifying the path

they may be directive or give vague hints In removing roadblocks they may scour

the path or help the follower move the bigger blocks In increasing rewards they

may give occasional encouragement or pave the way with gold

In fact leader should clarify the path so subordinates know which way to go

remove roadblocks that are stopping the things going there and Increasing the

rewards along the route There are four style of leadership which are supportive

directive participative and achievement-oriented leadership

Supportive leadership

Considering the needs of the follower showing concern for their welfare and

creating a friendly working environment This includes increasing the followers self-

esteem and making the job more interesting This approach is best when the work is

stressful boring or hazardous The leader make work pleasant for the workers by

showing concern for them and by being friendly and approachable It is most

effective in situations in which tasks and relationships are physically or

psychologically challenging Good relations are promoted with the group and

sensitivity to subordinates needs is shown

Directive Leadership

Telling followers what needs to be done and giving appropriate guidance

along the way This includes giving them schedules of specific work to be done at

19

specific times Rewards may also be increased as needed and role ambiguity

decreased (by telling them what they should be doing)

This may be used when the task is unstructured and complex and the follower

is inexperienced This increases the followers sense of security and control and

hence is appropriate to the situation

The leader informs her followers on what is expected of them such as telling

them what to do how to perform a task and scheduling and coordinating work It is

most effective when people are unsure about the task or when there is a lot of

uncertainty within the environment Specific advice is given to the group and ground

rules and structure are established For example clarifying expectations specifying

or assigning certain work tasks to be followed

Participative leadership

Consulting with followers and taking their ideas into account when making

decisions and taking particular actions This approach is best when the followers are

expert and their advice is both needed and they expect to be able to give it The

leaders consult with their followers by consulting with them before making a

decision on how to proceed It is most effective when subordinates are highly trained

and involved in their work Decision making is based on consultation with the group

and information is shared with the group

Achievement-oriented leadership

Setting challenging goals both in work and in self-improvement (and often

together) High standards are demonstrated and expected The leader shows faith in

the capabilities of the follower to succeed This approach is best when the task is

complex

The leader sets challenging goals for his followers expects them to perform

at their highest level and shows confidence in their ability to meet this expectation

It is most effective in professional work environments such as technical or

scientific or in achievement environments such as sales Challenging goals are set

and high performance is encouraged while confidence is shown in the groups ability

The path-goal theory by House(1971) also known as the path-goal theory of

leader effectiveness or the path-goal model is a leadership theory in the field

The original path-goal theory identifies achievement-oriented directive

participative and supportive leader behaviors

20

The directive path-goal clarifying leader behaviour refers to situations where

the leader lets followers know what is expected of them and tells them how to

perform their tasks

24 NEED FOR ACHIEVEMENT THEORY

Need for Achievement (n Ach) is the degree to which someone is motivated

to set and reach goals People with a high n Ach are usually driven to succeed for

internal reasons such as personal satisfaction rather than by external pressures

Personality trait characterized by an enduring and consistent concern with

setting and meeting high standards of achievement This need is influenced by

internal drive for action (intrinsic motivation) and the pressure exerted by the

expectations of others (extrinsic motivation) Measured by thematic appreciation

tests need for achievement motivates an individual to succeed in competition and to

excel in activities important to him or her

These individuals work hard to meet their goals and tend to take on tasks that

are moderately difficult to accomplish If they choose a goal that is too easy the

achievement is not very rewarding and if they chose something that is too difficult

success may not be obtainable Say someone with a high n Ach is just beginning to

set high standards for themselves in fitness They may aim to run a 5k (3-mile) race

but they would shy away from a longer race until they have become a more

experienced runner so they arenrsquot setting themselves up for failure

People high in N-Ach are characterized by a tendency to seek challenges and

a high degree of independence Their most satisfying is the recognition of their

achievements

21

25 DIRECTIVE LEADERSHIP STYLE

The directive leadership style is one of four leadership behaviours identified

by the path-goal theory of leadership Directive leadership is characterized by setting

clear objectives and rules for your subordinates and ensuring that your expectations

and directions are clearly defined and understood by your subordinates Directive

leadership may be advisable when subordinates are unskilled or inexperienced at a

complex task It may backfire if imposed upon highly skilled and experienced

employees who are extremely competent to perform the task

An instructional type of managerial style characterized by a leader who tells

subordinate staff what they are expected to do and how to perform the expected

tasks A directive leadership style might be helpful for a manager within a business

where their subordinate staff members have jobs that are not particularly specialized

and so they need more guidance to avoid uncertainty

Directive leadership is one of five models of leadership described by Bernard

Bass Directive leadership is a style of leading people in a business or project It is

probably the most common form of leadership existing in large businesses today It

is very common in traditional business and traditional cultures This style of

leadership consists of a manager or superior person directing subordinates to

complete or work on a task at hand The manager will tell the employee exactly what

to do and how to do it He or she will have specific standards and will demand that

they be met The manager leads with total authority The military is a good example

of directive leadership However in business it does not always work as well

Directive leadership does not allow an employee to reach their potential nor does it

allow the employee to express their independent thoughts or creativity

Directive leader is a leader who is very strict autocratic makes use of his

power of influence from his position to control reward and force the followers to

comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)

22

26 SUPPORTIVE LEADERSHIP STYLE

Supportive Leadership is one of the leadership styles found in path-goal

theory A supportive leader try to decrease employee stress and frustration in the

workplace This method is effective when your work tasks are dangerous tedious

and stressful but is not really effective if your work tasks are intrinsically motivating

because you dont need to be motivated to do the work

Supportive leadership is a kind of leadership where you listen to your

workers and help them out when they need help Supportive leadership is an opposite

of autocratic leadership and is much more successful in many fields of work But not

in all of course

The leadership style I use to follow is Supportive leadership because

according to me the followers are as important as task The goals can only be achieve

with the help of followers if followers are facing any problem either in their personal

life or under organization roof the affection of that problem can be clearly measured

from their task results Moreover I use self-made theory in my leadership which is

Get addict an achieve according to this a person can achieve anything but the

conditions is that the person must be addicted to it If followers are facing any

grievances they canrsquot be addicted towards achievement Supportive leader in my way

does not only mean handling grievances of followers but I call myself supportive

leader because I plan my tactics towards achieving a goal according to the followers

ability and skills moreover according to their willingness and motivation towards

work Supportive leadership is It leads people It doesnt drive them It involves

them It doesnt coerce them It never loses sight of the most important principle

governing any project involving human beings namely that people are more

important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive

leadership is working along with followers guiding them helping them instead of

working ahead of them Human beings are most important aspect of this type of

leadership According to me this leadership can be done effectively if leaders treat

followers as one who work with him rather work for him Being the basket ball

captain for two consecutive years I applied my leadership style and maintained a

team

23

Supportive leadership is a reference to a particular leadership style for

business As management styles became more complex in the 1970s and 1980s

theories began to grow up Businesses started looking not only at the techniques of

management but at the different types of leaders found in business and what

categories those leaders fell into By the 1990s concepts such as supportive

leadership had become widely accepted Supportive leadership is a naturally organic

and emotionally sensitive style like other styles it is especially useful in certain

circumstances but the company must adopt a culture that encourages such styles for

them to be effective

In supportive leadership the manager is not so interested in giving orders and

managing every detail as in giving employees the tools they need to work

themselves While delegation is a vital part of supportive leadership managers do

not simply assign tasks and then receive the results Instead they work through the

tasks with employees to improve skills and talent until the manager does not need to

worry about a task being done correctly and the employee is fully empowered in a

particular area

27 PARTICIPATIVE LEADERSHIP STYLE

Lewinrsquos study found that participative leadership also known as democratic

leadership is generally the most effective leadership style Democratic leaders offer

guidance to group members but they also participate in the group and allow input

from other group members In Lewinrsquos study children in this group were less

productive than the members of the authoritarian group but their contributions were

of a much higher quality

Participative leadership is a style of leadership that involves all members of a

team in identifying essential goals and developing procedures or strategies to reach

those goals From this perspective this leadership style can be seen as a leadership

style that relies heavily on the leader functioning as a facilitator rather than simply

24

issuing orders or making assignments This type of involved leadership style can be

utilized in business settings volunteer organizations and even in the function of the

home

Participative leaders encourage group members to participate but retain the

final say over the decision-making process Group members feel engaged in the

process and are more motivated and creative

One of the main benefits of participative leadership is that the process allows

for the development of additional leaders who can serve the organization at a later

date Because leaders who favor this style encourage active involvement on the part

of everyone on the team people often are able to express their creativity and

demonstrate abilities and talents that would not be made apparent otherwise The

discovery of these hidden assets help to benefit the work of the current team but also

alerts the organization to people within the team who should be provided with

opportunities to further develop some skill or ability for future use

One potential disadvantage of participate leadership is the time factor This

leadership style does often involve the need for more time before action is taken

This is only natural since the very nature of this leadership style means allowing

input from every member of the team However the extra time necessary for this

process often leads to decisions that ultimately benefit everyone to a greater degree

than faster decisions that are more limited in scope

Participative leadership also expands the range of possibilities for the team

When leadership styles that essentially leave all the direction and decision making in

the hands of one individual it is much more difficult to see a given approach from

several different angles When the leadership style encourages others to be involved

in the decision making process a given course of action can be approached from a

variety of perceptions This can often point out strengths or weaknesses to the

approach that would have gone unobserved and thus unresolved without this type of

participatory brainstorming and decision making

Effective participative leadership allows the talents and skills of all the team

members to be utilized in arriving at decisions and taking courses of action While

the team leader is usually still responsible for making the final decision this sharing

of functions within the team provide the perfect environment for everyone to provide

input that has the potential to make that final decision more well-rounded and

ultimately profitable for the company as a whole

25

28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE

Management which sets challenging goals assists in training emphasizes

improvement and expects the highest levels of performance

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

Achievement-oriented leaders always learn They always take risk They

never gamble (There is a difference) They always teach and mentor others They

understand that failure to adapt and change means death and destruction on a

competitive battlefield Either products are always changing or consumers are

changing so businesses must adapt or dieAchievement -oriented leaders put the

right people on the bus and go to great lengths to keep them there They never

change the deal with their employees (except to make it sweeter) They share

success They set stretch goals and achieve them It is fascinating to watch those

leaders work with their teams They are unstoppable

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

26

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION

There are a number of different styles of leadership and management that are

based on different theories The individuals style will be use based on a combination

of their beliefs values and preferences as well as the organizational culture and

norms which will encourage some styles and discourage others

Idealized influence describes managers who are exemplary role models for

associates Managers with idealized influence can be trusted and respected by

associates to make good decisions for the organization Intellectual Stimulation

describes managers who encourage innovation and creativity through challenging the

normal beliefs or views of a group Managers with intellectual stimulation promote

critical thinking and problem solving to make improvement of organization

performance

Inspirational motivation describes managers who motivate associates to

commit to the vision of the organization Managers with inspirational motivation

encourage team spirit to reach goals of increased revenue and market growth for the

organization Individual consideration describes managers who act as coaches and

advisors to the associates Managers with individual consideration encourage

associates to reach goals that help both the associates and the organization

27

CHAPTER 3

METHODOLOGY

31 RESEARCH DESIGN

A research design encompasses the methodology and procedures employed to

conduct scientific research The design of a study defines the study type (descriptive

correlational semi-experimental experimental review meta-analytic) and sub-type

(eg descriptive-longitudinal case study) research question hypotheses

independent and dependent variables experimental design and if applicable data

collection methods and a statistical analysis plan

The research design is also the framework for conducting the marketing

research project that clarified the necessary procedure in order to obtain the

information needed to solve all the marketing problem

In order to collect as much data as possible a combination of descriptive and

analytical research designs based on result from the questionnaire observation and

interview were used by the researcher to analyses the influence of leader on

competitive market concept of motivation in organization and the ways that human

performances on a job can be link with ability and motivation in Apple Inc

The method has been used is to distribute the questionnaire throughout the

staff in order to collect a better result The reason for choosing this method is

28

because this is the most effectives way to study the relationship between leadership

style and motivational level The raw data was analyze according to the research

objectives

32 POPULATION AND SAMPLING TECHNIQUE

The population of this study are all the staff from Apple Inc The population

chosen consider those who have had experiences working in such a high

technological company like Apple Inc The Sampling technique used in this research

was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the

south of Ireland

Figure 31 Required Sample Size

29

CHAPTER 4

RESEARCH FINDING

A questionnaire is a means of eliciting the feelings beliefs experiences

perceptions or attitudes of some sample of individuals As a data collecting

instrument it could be structured or unstructured

The questionnaire is most frequently a very concise preplanned set of

questions designed to yield specific information to meet a particular need for

research information about a pertinent topic The research information is attained

from respondents normally from a related interest area The dictionary definition

gives a clearer definition A questionnaire is a written or printed form used in

gathering information on some subject or subjects consisting of a list of questions to

be submitted to one or more persons

The method of questionnaire have some advantages of in Economy - Expense

and time involved in training interviewers and sending them to interview are reduced

by using questionnaires Uniformity of questions - Each respondent receives the

same set of questions phrased in exactly the same way Questionnaires may

therefore yield data more comparable than information obtained through an

interview Standardization - If the questions are highly structured and the conditions

under which they are answered are controlled then the questionnaire could become

standardized The disadvantages of questionnaire are respondentrsquos motivation is

difficult to assess affecting the validity of response

30

41 RESPONSE RATE

The laminated random sampling technique was used and a total of 100

samples size were selected out of 100 populations 100 questionnaires were received

that is representing 90 of response rate The sample size was reasonable and

beyond the target that we set early and exceed our expectation This is to allow

further analysis that was surpass the demand

42 DESCRIPTIVE DEMOGRAPHIC PROFILE

The demographic profile is in Table 41 The distribution of respondents

includes 65 male and 35 female The age of respondents was from below 30

years 35 45 between 30 to 40 years 20 between 40 to 50 years While for

years of experience 30 out of the 50 respondents that we carried out for

questionnaire have less than 5 years of experience 30 between 6 to 10 years 28

between 11 to 15 years and 12 have more than 16 years of experience

For the level of education 45 stand for those who have SPMMCEOthers 30 of

the respondents have STPMHSEDIPLOMA 18 of the respondents have degree

and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of

them are single 38 of the respondents are married and only 20 of them are

widowed

Demographic

Items

Frequency Percentage ()

Gender

Male 65 65

Female 35 35

31

Age

lt30 35 35

31-40 45 45

41-50 20 20

Length of Service

lt5 30 30

6-10 30 30

10-15 28 28

gt16 12 12

Education

SPMMCE 45 45

STPMHSE

DIPLOMA

30 30

Degree 18 18

Masterrsquos Degree 7 7

Status

Single 42 42

Married 38 38

Widowed 20 20

Table 41 Demographic Profile

43 DESCRIPTIVE ANALYSIS

32

Design of minimum maximum mean and standard deviation of each item

can be refer rend to the table 42 below Based on the table it reveals that the

minimum value for the directive leadership style is 1 and maximum is 5 In term of

mean and standard deviation of the directive leadership style are 257 413 1144

and 1336 respectively

For supportive leadership style the minimum mean will be 334 and the

highest are 444 For standard deviation is 0991 and 1386 respectively

For minimum value for participative leadership style will be 1 and the

maximum is 5 in addition to that the mean and standard deviation of the variable is

between 367 to 444 and 367 and 1040 and 1264 respectively

The achievement oriented leadership style the mean and standard deviation

of the variable is between 349 to 413 and 1021 to 1165

For motivation achievement based on individual perception the minimum

values of variable range from 1 to 2 and the maximum variable is 5 Mean and

standard deviation of the variable is between 253 to 459 and 0906 to 1335

Variableconstruct Mean Std Deviation

Directive 358 1145

1 He has the final word in the office

matters

373 1336

2 He emphasizes that all rules and

regulations

257 1144

3 He give clear explanations of what is

expected of other

365 1224

4 He give subordinates explicit

instructions for how to do their work

413 1246

5 He show interest in subordinatesrsquo

personal concerns

382 1306

Supportive 383 1190

1 He often mingle with the staff 373 1386

2 He often spent time as necessary to 444 0991

33

hear complaint from staff

3 Providing guidance without pressure

is the

key to being a good leader

362 1259

4 As a rule leaders should allow

subordinates

to appraise their own work

334 1072

5 Leaders should give subordinates

complete

freedom to solve problems on their own

401 1240

Participative 408 1110

1 He is very responsive and easy to be

invited to discuss

367 1264

2 He easily understood 413 1105

3 When things go wrong and he need to

create a strategy to keep a project or process

running on schedule he call a meeting to get his

employees advice

433 1046

4 To get information out He send it by

email memos or voice mail very rarely is a

meeting called His employees are then

expected to act upon the information

384 1040

5 He want to create an environment

where the employees take ownership of the

project I allow them to participate in the

decision making process

444 1096

Achievement Oriented 387 1103

1 He determines the duties of staff 391 1113

2 He describes the conditions and tasks

and clearly what is expected

349 1021

3 He explain the level of performance 382 1165

34

that is expected of subordinates

4 He give vague explanations of what is

expected of subordinates on the job

413 1107

5 He consistently set challenging goals

for subordinates to attain

401 1110

Motivation Level 345 1178

1 1 I feel annoyed when thinking about

the things I would like to do new work

459 0906

2 I am ambitious in my career 288 1233

3 I am energized when

people count on me for ideas

439 0947

4 When involved in group projects my

team membersrsquo problems are my problems

301 1211

5 I find pleasure in recognizing and

celebrating the accomplishments of others

290 1125

6 As a practice I ask people

challenging questions when we are working on

projects together

301 1211

7 I take delight in complimenting

people I work with when progress is made

411 1190

8 I find it easy to be the cheerleader for

others when times are good and when times are

bad

382 1179

9 Team accomplishment is more

important to me than my own personal

accomplishments

321 1327

10 When involved in group projects I

am inclined to let my ideas be known

253 1335

Table 42 leadership style

35

44 RELIABILITY ANALYSIS

According to Hinton (2004) recommended four cut-off points for steadiness

which includes outstanding reliability (090 and above) high reliability (070 ndash 090)

moderate reliability (050 ndash 070) and low reliability (050 and below)

000 050 Low Reliability

050 070 Moderate Reliability

070 090 High Reliability

090 100 Outstanding

Reliability

Table 43 Reliability Analysis

Based on table 43 there are five constructs directive supportive

participative achievement-oriented and motivation level shown Cronbachrsquos Alpha

values of 0865 0914 0970 0974 and 0883 respectively None of constructs

confirm low reliability The high Cronbachrsquos Alpa values for all establish contain

that they are inwardly uniform That means all element of each establishes are

measuring the identical content creation In the nutshell the higher the Cronbachrsquos

Alpha value of a construct the higher the reliability is of measuring the same

construct

Const

ructs

Sample

Size(n)

No

of Items

Cronbachrsquos

Alpha (a)

Type

Direc 100 5 0865 High Reliability

36

tive

Supp

ortive

100 5 0914 Outstanding

Reliability

Partic

ipative

100 5 0970 Outstanding

Reliability

Achi

evement

100 5 0974 Outstanding

Reliability

Level

of Staff

Motivation

100 10 0883 Outstanding

Reliability

Table 44 Reliability Test

45 CORRELATION MATRIX

Correlation analysis was used to conclude and decide relationships between

two variables measured Toward this end Pearson correlation test was used to

diagnose whether leadership styles and motivation level are relevant to each other

Table 44 presents the correlation matrix results

Table 44 shows the relation of independent variables with motivation level

For finding the relation significant level plt 005 and plt 001were chosen

The value of correlation coefficient r for directive leadership style is 0356

with plt 005 which show a moderate relationship with the level of staff motivation

It is found that the value of correlation coefficient r for supportive leadership

style is 0369 with plt 001 show a strong relationship with the level of staff

motivation

Participative leadership style carry correlation coefficient value r of 035 2

with plt 005 which show a moderate relationship with the level of staff motivation

For achievement oriented leadership style the coefficient valuer is 0430

with plt 001 which show a strong relationship with the level of staff motivation

37

Correlation is significant at the 001 level (1-tailed)

Correlation is significant at the 005 level (1-tailed)

Constructs Directive Supportive Participative Achievement Motivation

() () () ()

Directive 1 0691 0717 0799 0356

0000 0000 0000 0012

() () ()

Supportive 1 0877 0676 0369

0000 0000 0009

() ()

Participative 1 0736 0352

0000 0012

()

Achievemen

t

1 0430

0022

Motivation 1

Table 45 Correlation between leadership styles and the level of staff

motivation

46 REGRESSION ANALYSIS

In this study multiple regression analysis was applied Each variable from

factor scores were used in the analysis Table 45 shows the results of multiple

regression analysis of the research The findings showed that leadership styles were

not significant and negatively correlate with level of motivation of staff The R2 =

38

0184 indicates that 1840 of the variance in variable level of motivation of the

staff (dependent variable) can be explained by leadership styles

Beta coefficient the achievement oriented has the highest B β =0225

followed by supportive leadership style β = 0111 directive β =0024 and the lowest

is participative leadership style is β = - 0003That means one unit increase in

directive leadership style will lead to 0024 increase in the level of motivation for

supportive leadership style one unit increase will lead to 00111 increase in the level

of motivation one unit increase in participative will lead to -0003 change in the

level of motivation of staff and one unit increase in achievement oriented will lead

to 0225 increase to the level of motivation of staff The findings explain that the

components of the leadership styles do not explain the level of motivation of the

staff

Instruction

R2=0184

Adjusted R2=0103 F= 2499 p lt 005

Dependent Variable Level of staff Motivation

Unstandardised

Coefficients

Standardise

d

Coefficient

Model B Std Error Beta t Sig

(Constant) 2268 0446 5430 0000

Total Score Directive 0024 0186 0031 0144 0984

Total Score Supportive 0101 0177 0161 0691 0585

Total Score Participative -0003 0191 -0055 -0020 1082

Total Score Achievement 0225 0170 0312 1456 0210

39

Table 46 Multiple Regression Analysis (n=50)

40

Chapter 5

CONCLUSION AND RECOMMENDATION

51 INTRODUCTION

This chapter target to discuss the outcome shown in the previous chapters by

setting against them with those finding principles and earlier investigation in the

common field Moreover the investigationrsquos confines and recommendations for the

future research and practice are shown in this chapter

52 DISCUSSION OF FINDING

The objectives of this investigation were to determine the relationship

between leadership style and motivation level It is a study of Apple Incorporation

The outcome of this investigation gives that the leadership styles are supported to the

level of staff motivation The independents variables had correlation with the level of

the staff motivation that is illustrated in Table 42 in the preceding chapter

Based on the analysis of the research (Sample the leadership styles of the

manager of the Apple Incorporation) is significant with the leadership style which

has been practiced by Chief Executive Officer of Apple Incorporation in the District

41

of Johor Bahru Johor James Liow 1992) Analysis from the research found that the

most dominant leadership is achievement oriented followed by supportive directive

participative and achievement oriented

In discussing the results the researchers prefer to discuss each hypothesis

separately in order to get an accurate and complete perceptive of the relationship

between leadership style and motivation level

The results revealed that the respondents perceived the all four leadership

styles of the manager have relation with their level of motivation towards their jobs

Furthermore the results revealed that there is significant relationship between

leadership style and motivation level

What is remarkable here is that this findings correlates strongly with the

arguments that say that relationship between leadership style and motivation level

can be both influential and no influential with staffrsquos motivation and his or her

leadership styles depends on his or her choice of the style that suits the situation or

the company

For example the researchers of University Malaya claimed that the

leadership styles of leader had relationship with staffrsquos motivation but depending on

their jobs according to the job description and the organizational chart that informs

employees what when and how tasks should be done

53 LIMITATION OF STUDY

One of the limitations in research includes lack of adequate information on a

particular subject Research equipments are very hard or expensive to acquire leading

to formulation mere assumptions Another hindrance is poor or inaccessibility to the

region of study

Some of the limitations of doing a research include access of information

availability of enough resources and time management The availability of experts in

42

editing and guidance may also be minimal where support from friends or

organisation may not be enough

The limitations of the study are those characteristics of design or

methodology that impacted or influenced the application or interpretation of the

results of your study They are the constraints on generalizability and utility of

findings that are the result of the ways in which you chose to design the study andor

the method used to establish internal and external validity

Another limitation related to building the evidence about ldquosurvival of

consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin

spiritrdquo Not knowing all of your extended family members limits your ability to

verify statements communicated by the Medium When information related to a

discarnate is not verified this result could be related to the sitterrsquos limitations but it

may also be related to the Medium These challenges however highlight the

limitations of spirit communication and in general further highlights the complexity

of studying the ldquoA study of Apple Incorporationrdquo

Limitations in research methods vary depending on the type of method used

and how it was conducted They include language barriers you might want to do a

research on something that is in a language which you do not understand and the

production of a translator is not available You might also be short of the research

materials and others are not immediately available among others

Limitations are influences that the researcher cannot control They are the

shortcomings conditions or influences that cannot be controlled by the researcher

that place restrictions on your methodology and conclusions Any limitations that

might influence the results should be mentioned

54 SUGGESTIONS FOR FUTURE RESEARCH

From this research the researcher recommends a several means that could be

taken to improve staffrsquos motivation by concentrating on leadership styles

43

According to Marketing minds (2012) Apple Inc uses the Apple brand to

compete across several highly competitive markets including the personal computer

industry with its Macintosh line of computerslaptops and related software the

consumer electronics industry with products such as the iPod digital music

distribution through iTunes Music Store the smart phone market with the Apple

iPhone magazine book games and applications publishing via the AppsStore for

iPhone and the iPad tablet computing device and movie and TV content distribution

with Apple TV The company is also establishing a very strong marketing presence

relative to the rival (Google) in the advertising market via its business Apps and iAd

network Steve Jobs the co-Founder of Apple described the company as being a

mobile devices company largest in the world as their revenues are bigger than

Nokia Samsung or Sonys mobile devices business

The story started two months ago when Google released its first smart phone

This new smart phone made by a Taiwanese company called HTC and the phone

called Nexus One After three weeks Apple Company said is going to sue the

manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC

The company which has been releasing iPhone since 2007 believes that HTC

illegally used 20 patents of Apple These patents are related to user interface

architecture and hardware of iPhone Apple Company filed a lawsuit in US District

Court in Delaware and an objection presented to the International Trade Commission

in USA too

In response to these accusations made by Apple Company against HTC

company The HTC denied Applersquos allegations and declared to fight the suit In other

response HTC said it has been making phones for a far longer time than Apple

including a touch screen device called the XDA that predates the iPhone by about 5

years

Implications

The implications here appear to be that HTCrsquos technological primary somehow goes

against Applersquos claims that the company violated 20 of its patents And while itrsquos

certainly possible that that might be the case itrsquos hard to accept that argument

without a list of patents to back it up

Patents

44

Here some of the patents that Apple Company accusing HTC Company used them

for its new Nexus phone manufactured for Google They are Multi-touch Screen

Multifinger gestures device integration and multitasking accelerometer patents

What is Android Android is a software installed in the mobile devices that includes

an operating system middleware and key applications The Android SDK provides

the tools and APIs necessary to begin developing applications on the Android

platform using the Java programming language

Terminology

Today in the market consumer have a lot of options for every product

whether it be an IT product or Home PCs or consumer durables or a FMCG product

This study may be helpful for company to know about the factors affecting the

consumer behavior and patterns of the consumer It may also be helpful to know the

specific requirement of customer so that the customer can be easily satisfied

Moreover this study helps to know the buying habits and patterns of customer The

study will help the company to understand the relationship that a consumer have with

their Apple product It will help to ascertain the reason which makes the undisputed

leader in almost every segment in which they operate

All Apple Professional Development facilitators are educators themselves

That gives them a unique view they know whatrsquos important in the classroom so they

can ensure that you learn about your Apple products and how they can best serve you

and your students We have created workshops in the following categories

These curriculum-focused workshops help teachers apply their skills with

Apple products to specific areas and disciplines to produce effective personal

learning for their students

Focused on technology skills these foundational workshops help teachers

become confident and comfortable integrating Apple products into their teaching

strategies

These workshops for school leaders and Education decision-makers focus on

issues important to success such as visioning and planning

Our research investigated the role of social norms in an extended theory of

planned behavior (TPB) in the explanation of prostatecolorectal cancer screening

(CS) intention and the prediction of CS uptake among men

45

Apple is well known for giving its customers things that they need but didnt

know they needed until the product shipped In that spirit Apple is in a unique

position to make further gains with that philosophy especially as other companies

pull back reduce RampD or get out of some markets completely

I written before about how Apples financial position gives it a unique

competitive advantage over the competition That discussion pointed to how Apple

can pay cash for components get to the front of supplier delivery schedules then

through volume drive prices down putting extreme price pressure on the

competition while they develop the next generation with RampD dollars

Even as Apple does this they are mindful of their brand Selling cheap

products doesnt sit well with Apple and they definitely dont want to undercut or

cannibalize other product lines

So if one asks the question about what Apple can deliver in a time when

customers are watching every penny its silly to envision a cheaper stripped down

version of a product thats already doing well Instead as Apple ponders how to

deliver new products to cost conscious customers the company tends to think about

holes in the market that can be exploited with their technology -- but which dont

undercut current products

There are other considerations as well For example the iPod touch doesnt

have a camera or an FM radio Other than the CPU it doesnt radiate and can

therefore be used in corporate or government environments that would otherwise

forbid a device that could be a security concern Our fantasies often neglect to

consider such things Because people expect to use their iPhone anywhere that

device has a different set of design constraints

Availability of multi-modal logistics services has been introduced and

occupational safety and health management system elaborated The DTPB can

provide a useful framework for evaluating interventions to increase logisticians

motivations to safety performance The overriding aim of this study was to design

and pilot test a questionnaire for subsequent use in a large-scale survey This study

describes the early stages of a research questionnaire development and a pilot study

The main results of this pilot study that the questionnaire proved to be reliable and

the analysis although preliminary provided strong support for the predictive power

of the DTPB The evaluation led to minor changes in the questionnaire Currently

46

the relevant literature surrounding the DTPB reveals a lack of research that utilizes

empirically validated theories in the field of logistics safety There is therefore a need

to consider more practical issues that emerge when applying the theory As is often

the case with the DTPB questionnaire the participants thought the questionnaire was

rather long This is important given that lengthy questionnaires can impact on data

quality through reduced completion rates due to factors such as lowered participant

motivation The length of the questionnaire could be accommodated thereby

encouraging participation Another comment levied at the DTPB questionnaire is that

it appears rather repetitive Indeed responses received in the present context included

wersquove answered that already Alternatively it may be better to group the outcomes

and behavioural belief statements and address the issue of similarity

Although the key purpose of this study was to develop and pilot a

questionnaire and not to generalize its findings it is of interest to note that the

occupational doctors advice has significant relationship to safety performance One

possible reason is that occupational safety and health information is not easily

available thereby increasing the reliance of the workers on the occupational doctors

advice This finding together with the significant influence of peer culture within the

DTPB framework would seem to strengthen the view that increasing exposure of

logisticians to occupational safety and health may encourage more positive

subjective norms and implies that contact with occupational doctors may encourage

the logisticians to work safely

Deeper interpretation suggests that peers causal attributions regarding safety

performance in their workplace may exert a comparatively strong influence over

logisticians991257 safety It also adds weight to the suggestion that occupational safety

and health training should form part of the logistics company991257s annual training plan

and as such supports the view that occupational safety and health intervention

programmes are required

He findings from questionnaire pilot test seem to corroborate previous

research by suggesting that subjective norms is a key issue to be addressed in any

occupational safety and programme as is the case of the logistics sector The result is

in line with the results reported by Hamilton and White Paris and Van den Broucke

and Fogarty and Shaw who found subjective norms to be important in affecting

adoption of a system As such it would seem that efforts should be made to enhance

knowledge and in particular to highlight the benefits of safety performance for both

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

REFERENCES

Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 22: Thesis Leadership of Apple

12

Apple is a consumer goods company and therefore evaluating its value

requires understanding its products and consumers This can be very difficult

because Apple competes with many different companies throughout the different

industries it takes part in

Apple has established a unique reputation in the consumer electronics

industry One of the most unique things about Apple is that it has a very strong

customer base This is extremely important in understanding Apple

Apple is probably the most well-known company when it comes to the

making of technology that is cutting edge and something that everyone wants to have

in their possession Apple Computer first came to be a company in 1976 when Steve

Jobs and Steve Wozniak when they released the Apple I and was located in

Cupertino California These two young men dropped out of college and were often

viewed as outcasts in most of the places that they were at including schools which

could have been the reason that they dropped out of college As most people have

heard Apple really started in the basement or garage depending on who the person

talks to rather than at some expensive business location Which is perhaps the reason

so many people were first intrigued by the brand and could be the reason that the

computers were such a success they were created by guys that knew what they

wanted and passed this on to the rest of the world And what they wanted was

something that other people wanted as well

The first order that the two built is somewhat of an amazing feat that was the

beginning of the company After being introduced to one another they made a

working model of their computer and took it to a nearby computer store in order to

try to make it onto the market The owners of the store ordered fifty of the machine

that was to be fully assembled and ready to go which seemed to be an impossible

feat However they did succeed as they bartered and promised many IOUs to

companies to get the parts that they would need since they had no money to buy

these on their own They finished all fifty machines in thirty days and took them to

the store to sell which they received around five hundred dollars a piece for these

machines They were a hit with those that came to the store

Now Apple is a brand that most people automatically know all over the

world They are known for their innovative technology that is usually the first of its

kind on the market and something that all people love to own and make their lives a

bit easier with the advancements that they gave people The company continued to

13

stay on top of their game and improve upon their technology they produced such

things as the iMac which really did help to propel the company in the eyes of many

consumers

The first home computer with a GUI or graphical user interface was the

Apple Lisa The very first graphical user interface was developed by the Xerox

Corporation at their Palo Alto Research Center (PARC) in the 1970s Steve Jobs

visited PARC in 1979 (after buying Xerox stock) and was impressed and influenced

by the Xerox Alto the first computer ever with a graphical user interface Jobs

designed the new Apple Lisa based on the technology he saw at Xerox

With the 1984 Apple Macintosh Steve Jobs made sure developers created

software for the new Macintosh Computer Jobs figured that software was the way to

win the consumer over

14

CHAPTER 2

LITERATURE REVIEW

21 DEFINITION AND MOTIVATION THEORY

Motivation is internal and external factors that stimulate desire and energy in

people to be continually interested and committed to a job role or subject or to make

an effort to attain a goal

Motivation results from the interaction of both conscious and unconscious

factors such as the (1) intensity of desire or need (2) incentive or reward value of the

goal and (3) expectations of the individual and of his or her peers These factors are

the reasons one has for behaving a certain way An example is a student that spends

extra time studying for a test because he or she wants a better grade in the class

Motivation is also a feeling of enthusiasm or interest that makes you

determined to do something Motivation is the desire that fuels a person to do certain

things based on the wants and needs of a person If a person wishes to meet these

wants and needs then it necessitates him to motivate himself so that he can make

certain moves A person is unique and apart from another so his wants and needs

vary greatly from that of the other The same is true for the peoples levels of

motivation

The different wants and needs in every person vary in intensity based on the

focus goals and the total human psyche of the person This is why the motivation of

a person is unique despite having similar wants and needs with others

The decision to increase your motivation is the key to the bringing a greater

sense of it for yourself This can be done by putting greater focus on the things that

15

you want to achieve until you actually accomplish them The stronger your focus is

on the goal the greater the motivation will be

The truth of the matter is if you are unable to keep track of your goals it can

be generalized that you do not really desire to achieve it Motivation can come

naturally and no amount of inspirational talk will set you to action if you really are

not into taking the goal seriously

Setting goals that stir positive feelings within you are important to keep

yourself motivated Once you have found these focus yourself on being able to get a

hold of them There will be a lot of distractions so pick up at a comfortable pace and

make things happen

The definition of motivation involves the total understanding of the self

Receiving rewards is one reason for being motivated but beyond that is a set of

benefits that are more valuable than concrete rewards These can be enhanced work

output more productivity better work habits and an increased of understanding of

yourself

According to various theories motivation may be rooted in the basic need to

stay motivated in the face of challenges and negative people Setbacks and

unsupportive colleagues or friends will make you even more determined when you

know how to stay motivated avoid the criticism endless nagging and moaning of

those around you When you easily and effortlessly get things done you give people

little reason to criticize you In fact they are likely to give you more freedom to do

things your way start new projects with enthusiasm and stay motivated over time

When you can see things through to completion you will have renewed confidence in

your ability to succeed stop things getting any worse When you know how to be

highly motivated in a matter of seconds you can turn around situations you have

neglected in the past feel in charge of you life As you get more done with ease you

will have order where you used to have chaos You will know what you want and

feel compelled to move ahead and get it develop leadership skills and positively

affect those around you Your drive and enthusiasm will touch everyone you deal

with People will turn to you for leadership and guidance enjoy a more harmonious

home life Imagine hearing praise and gratitude for all the little things you get done

around the house You will enjoy a satisfying feeling of accomplishment at the end

of each evening eliminate problems while they are small You will deal with

potential problems and concerns sooner rather than later This habit alone will put

16

you back in control save money by getting things done on time You will eliminate

those late fees fines and charges that procrastinators waste their hard earned money

on put an end to regrets Become the kind of person who jumps on opportunities

And enjoy the excitement and passion you feel when you are giving 100

understand what motivates you and enjoy greater success When you discover your

unique motivation blueprint getting ahead will never be a mystery again You can

fire up your motivation engine whenever you choose to move ahead quickly in your

career When you can calmly and efficiently get your work done you position

yourself for more responsibility and a higher salary earn the respect of your boss and

colleagues As a dependable and productive member of the team people will

appreciate you and seek your valuable advice on important matters and Feel fantastic

about yourself As a motivated self-starter your self-esteem will soar you will

accomplish much more have greater success and live a full life

22 DEFINITION CONCEPT AND LEADERSHIP THEORY

In a research on leadership_(Stodgill(1974) has identified more than eleven

explanations on leadership which has different foundation Many definitions have

been identified by researchers for example Stoggil (1950) explained that leadership is

a process to influence people to achieve certain goals and target Tannembum amp

Massarik (1957) explained that A frame of reference Management

Science (October) 1-19t hellip)

Individuals are concerned not only with the absolute amounts of rewards they

receive for their efforts but also the praising from employer We lead when we

manage a football team or teach a classroom of children We lead our own children

when we are parents and we lead when we organize anything We certainly lead

when we manage projects or develop a new business We lead the moment we take

the first supervisory responsibility at work and we may lead even before we assume

official responsibility to do anything A vicar or preacher leads a congregation A

17

writer or visionary may lead when he or she puts pen to paper and creates a book or

poem or article which inspires and moves others to new thoughts and actions A

monarch and a president are both leaders So is a local councillor and so can be a

community fund-raiser A ruthless dictator is a leader So was Mother Theresa and

so was Mahatma Gandhi

We can find leadership in every sort of work and play and in every sort of

adventure and project regardless of scale and regardless of financial or official

authority And so given the many ways in which leadership operates it is no surprise

that leadership is so difficult to define and describe

Leadership is a process by which a person influences others to accomplish an

objective and directs the organization in a way that makes it more cohesive and

coherent Leaders carry out this process by applying their leadership attributes such

as beliefs values ethics character knowledge and skills

To inspire your workers into higher levels of teamwork there are certain

things you must be know and do These do not come naturally but are acquired

through continual work and study Good leaders are continually working and

studying to improve their leadership skills they are NOT resting on their laurels

The difference of staffsrsquo perceptions might be influenced by gender age

status academic qualifications work tenure educational level family background

interest and so on Itrsquos clear that the perceptions of staffs on their managerrsquos

leadership style can be influenced with so many factors and it plays an important role

is determining the climate success organization and the level of achievement of the

organization itself

23 PATH GOAL THEORY

The Path-Goal model is a theory based on specifying a leaders style or behavior that

best fits the employee and work environment in order to achieve goals (House

18

Mitchell 1974) The goal is to increase an employees motivation empowerment

and satisfaction so that they become productive members of the organization

Leadership concept that the subordinates accept a leaders behavior only so

far as they view it as resulting in immediate or future benefit Thus a leaders main

function is to clear a path to the realization of the subordinates goals he or she must

choose the behavior patterns that are most applicable in helping the subordinates get

what they want

Path-Goal is based on Vrooms (1964) expectancy theory in which an

individual will act in a certain way based on the expectation that the act will be

followed by a given outcome and on the attractiveness of that outcome to the

individual The path-goal theory was first introduced by Martin Evans (1970) and

then further developed by House (1971)

Leaders can take a strong or limited approach in these In clarifying the path

they may be directive or give vague hints In removing roadblocks they may scour

the path or help the follower move the bigger blocks In increasing rewards they

may give occasional encouragement or pave the way with gold

In fact leader should clarify the path so subordinates know which way to go

remove roadblocks that are stopping the things going there and Increasing the

rewards along the route There are four style of leadership which are supportive

directive participative and achievement-oriented leadership

Supportive leadership

Considering the needs of the follower showing concern for their welfare and

creating a friendly working environment This includes increasing the followers self-

esteem and making the job more interesting This approach is best when the work is

stressful boring or hazardous The leader make work pleasant for the workers by

showing concern for them and by being friendly and approachable It is most

effective in situations in which tasks and relationships are physically or

psychologically challenging Good relations are promoted with the group and

sensitivity to subordinates needs is shown

Directive Leadership

Telling followers what needs to be done and giving appropriate guidance

along the way This includes giving them schedules of specific work to be done at

19

specific times Rewards may also be increased as needed and role ambiguity

decreased (by telling them what they should be doing)

This may be used when the task is unstructured and complex and the follower

is inexperienced This increases the followers sense of security and control and

hence is appropriate to the situation

The leader informs her followers on what is expected of them such as telling

them what to do how to perform a task and scheduling and coordinating work It is

most effective when people are unsure about the task or when there is a lot of

uncertainty within the environment Specific advice is given to the group and ground

rules and structure are established For example clarifying expectations specifying

or assigning certain work tasks to be followed

Participative leadership

Consulting with followers and taking their ideas into account when making

decisions and taking particular actions This approach is best when the followers are

expert and their advice is both needed and they expect to be able to give it The

leaders consult with their followers by consulting with them before making a

decision on how to proceed It is most effective when subordinates are highly trained

and involved in their work Decision making is based on consultation with the group

and information is shared with the group

Achievement-oriented leadership

Setting challenging goals both in work and in self-improvement (and often

together) High standards are demonstrated and expected The leader shows faith in

the capabilities of the follower to succeed This approach is best when the task is

complex

The leader sets challenging goals for his followers expects them to perform

at their highest level and shows confidence in their ability to meet this expectation

It is most effective in professional work environments such as technical or

scientific or in achievement environments such as sales Challenging goals are set

and high performance is encouraged while confidence is shown in the groups ability

The path-goal theory by House(1971) also known as the path-goal theory of

leader effectiveness or the path-goal model is a leadership theory in the field

The original path-goal theory identifies achievement-oriented directive

participative and supportive leader behaviors

20

The directive path-goal clarifying leader behaviour refers to situations where

the leader lets followers know what is expected of them and tells them how to

perform their tasks

24 NEED FOR ACHIEVEMENT THEORY

Need for Achievement (n Ach) is the degree to which someone is motivated

to set and reach goals People with a high n Ach are usually driven to succeed for

internal reasons such as personal satisfaction rather than by external pressures

Personality trait characterized by an enduring and consistent concern with

setting and meeting high standards of achievement This need is influenced by

internal drive for action (intrinsic motivation) and the pressure exerted by the

expectations of others (extrinsic motivation) Measured by thematic appreciation

tests need for achievement motivates an individual to succeed in competition and to

excel in activities important to him or her

These individuals work hard to meet their goals and tend to take on tasks that

are moderately difficult to accomplish If they choose a goal that is too easy the

achievement is not very rewarding and if they chose something that is too difficult

success may not be obtainable Say someone with a high n Ach is just beginning to

set high standards for themselves in fitness They may aim to run a 5k (3-mile) race

but they would shy away from a longer race until they have become a more

experienced runner so they arenrsquot setting themselves up for failure

People high in N-Ach are characterized by a tendency to seek challenges and

a high degree of independence Their most satisfying is the recognition of their

achievements

21

25 DIRECTIVE LEADERSHIP STYLE

The directive leadership style is one of four leadership behaviours identified

by the path-goal theory of leadership Directive leadership is characterized by setting

clear objectives and rules for your subordinates and ensuring that your expectations

and directions are clearly defined and understood by your subordinates Directive

leadership may be advisable when subordinates are unskilled or inexperienced at a

complex task It may backfire if imposed upon highly skilled and experienced

employees who are extremely competent to perform the task

An instructional type of managerial style characterized by a leader who tells

subordinate staff what they are expected to do and how to perform the expected

tasks A directive leadership style might be helpful for a manager within a business

where their subordinate staff members have jobs that are not particularly specialized

and so they need more guidance to avoid uncertainty

Directive leadership is one of five models of leadership described by Bernard

Bass Directive leadership is a style of leading people in a business or project It is

probably the most common form of leadership existing in large businesses today It

is very common in traditional business and traditional cultures This style of

leadership consists of a manager or superior person directing subordinates to

complete or work on a task at hand The manager will tell the employee exactly what

to do and how to do it He or she will have specific standards and will demand that

they be met The manager leads with total authority The military is a good example

of directive leadership However in business it does not always work as well

Directive leadership does not allow an employee to reach their potential nor does it

allow the employee to express their independent thoughts or creativity

Directive leader is a leader who is very strict autocratic makes use of his

power of influence from his position to control reward and force the followers to

comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)

22

26 SUPPORTIVE LEADERSHIP STYLE

Supportive Leadership is one of the leadership styles found in path-goal

theory A supportive leader try to decrease employee stress and frustration in the

workplace This method is effective when your work tasks are dangerous tedious

and stressful but is not really effective if your work tasks are intrinsically motivating

because you dont need to be motivated to do the work

Supportive leadership is a kind of leadership where you listen to your

workers and help them out when they need help Supportive leadership is an opposite

of autocratic leadership and is much more successful in many fields of work But not

in all of course

The leadership style I use to follow is Supportive leadership because

according to me the followers are as important as task The goals can only be achieve

with the help of followers if followers are facing any problem either in their personal

life or under organization roof the affection of that problem can be clearly measured

from their task results Moreover I use self-made theory in my leadership which is

Get addict an achieve according to this a person can achieve anything but the

conditions is that the person must be addicted to it If followers are facing any

grievances they canrsquot be addicted towards achievement Supportive leader in my way

does not only mean handling grievances of followers but I call myself supportive

leader because I plan my tactics towards achieving a goal according to the followers

ability and skills moreover according to their willingness and motivation towards

work Supportive leadership is It leads people It doesnt drive them It involves

them It doesnt coerce them It never loses sight of the most important principle

governing any project involving human beings namely that people are more

important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive

leadership is working along with followers guiding them helping them instead of

working ahead of them Human beings are most important aspect of this type of

leadership According to me this leadership can be done effectively if leaders treat

followers as one who work with him rather work for him Being the basket ball

captain for two consecutive years I applied my leadership style and maintained a

team

23

Supportive leadership is a reference to a particular leadership style for

business As management styles became more complex in the 1970s and 1980s

theories began to grow up Businesses started looking not only at the techniques of

management but at the different types of leaders found in business and what

categories those leaders fell into By the 1990s concepts such as supportive

leadership had become widely accepted Supportive leadership is a naturally organic

and emotionally sensitive style like other styles it is especially useful in certain

circumstances but the company must adopt a culture that encourages such styles for

them to be effective

In supportive leadership the manager is not so interested in giving orders and

managing every detail as in giving employees the tools they need to work

themselves While delegation is a vital part of supportive leadership managers do

not simply assign tasks and then receive the results Instead they work through the

tasks with employees to improve skills and talent until the manager does not need to

worry about a task being done correctly and the employee is fully empowered in a

particular area

27 PARTICIPATIVE LEADERSHIP STYLE

Lewinrsquos study found that participative leadership also known as democratic

leadership is generally the most effective leadership style Democratic leaders offer

guidance to group members but they also participate in the group and allow input

from other group members In Lewinrsquos study children in this group were less

productive than the members of the authoritarian group but their contributions were

of a much higher quality

Participative leadership is a style of leadership that involves all members of a

team in identifying essential goals and developing procedures or strategies to reach

those goals From this perspective this leadership style can be seen as a leadership

style that relies heavily on the leader functioning as a facilitator rather than simply

24

issuing orders or making assignments This type of involved leadership style can be

utilized in business settings volunteer organizations and even in the function of the

home

Participative leaders encourage group members to participate but retain the

final say over the decision-making process Group members feel engaged in the

process and are more motivated and creative

One of the main benefits of participative leadership is that the process allows

for the development of additional leaders who can serve the organization at a later

date Because leaders who favor this style encourage active involvement on the part

of everyone on the team people often are able to express their creativity and

demonstrate abilities and talents that would not be made apparent otherwise The

discovery of these hidden assets help to benefit the work of the current team but also

alerts the organization to people within the team who should be provided with

opportunities to further develop some skill or ability for future use

One potential disadvantage of participate leadership is the time factor This

leadership style does often involve the need for more time before action is taken

This is only natural since the very nature of this leadership style means allowing

input from every member of the team However the extra time necessary for this

process often leads to decisions that ultimately benefit everyone to a greater degree

than faster decisions that are more limited in scope

Participative leadership also expands the range of possibilities for the team

When leadership styles that essentially leave all the direction and decision making in

the hands of one individual it is much more difficult to see a given approach from

several different angles When the leadership style encourages others to be involved

in the decision making process a given course of action can be approached from a

variety of perceptions This can often point out strengths or weaknesses to the

approach that would have gone unobserved and thus unresolved without this type of

participatory brainstorming and decision making

Effective participative leadership allows the talents and skills of all the team

members to be utilized in arriving at decisions and taking courses of action While

the team leader is usually still responsible for making the final decision this sharing

of functions within the team provide the perfect environment for everyone to provide

input that has the potential to make that final decision more well-rounded and

ultimately profitable for the company as a whole

25

28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE

Management which sets challenging goals assists in training emphasizes

improvement and expects the highest levels of performance

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

Achievement-oriented leaders always learn They always take risk They

never gamble (There is a difference) They always teach and mentor others They

understand that failure to adapt and change means death and destruction on a

competitive battlefield Either products are always changing or consumers are

changing so businesses must adapt or dieAchievement -oriented leaders put the

right people on the bus and go to great lengths to keep them there They never

change the deal with their employees (except to make it sweeter) They share

success They set stretch goals and achieve them It is fascinating to watch those

leaders work with their teams They are unstoppable

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

26

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION

There are a number of different styles of leadership and management that are

based on different theories The individuals style will be use based on a combination

of their beliefs values and preferences as well as the organizational culture and

norms which will encourage some styles and discourage others

Idealized influence describes managers who are exemplary role models for

associates Managers with idealized influence can be trusted and respected by

associates to make good decisions for the organization Intellectual Stimulation

describes managers who encourage innovation and creativity through challenging the

normal beliefs or views of a group Managers with intellectual stimulation promote

critical thinking and problem solving to make improvement of organization

performance

Inspirational motivation describes managers who motivate associates to

commit to the vision of the organization Managers with inspirational motivation

encourage team spirit to reach goals of increased revenue and market growth for the

organization Individual consideration describes managers who act as coaches and

advisors to the associates Managers with individual consideration encourage

associates to reach goals that help both the associates and the organization

27

CHAPTER 3

METHODOLOGY

31 RESEARCH DESIGN

A research design encompasses the methodology and procedures employed to

conduct scientific research The design of a study defines the study type (descriptive

correlational semi-experimental experimental review meta-analytic) and sub-type

(eg descriptive-longitudinal case study) research question hypotheses

independent and dependent variables experimental design and if applicable data

collection methods and a statistical analysis plan

The research design is also the framework for conducting the marketing

research project that clarified the necessary procedure in order to obtain the

information needed to solve all the marketing problem

In order to collect as much data as possible a combination of descriptive and

analytical research designs based on result from the questionnaire observation and

interview were used by the researcher to analyses the influence of leader on

competitive market concept of motivation in organization and the ways that human

performances on a job can be link with ability and motivation in Apple Inc

The method has been used is to distribute the questionnaire throughout the

staff in order to collect a better result The reason for choosing this method is

28

because this is the most effectives way to study the relationship between leadership

style and motivational level The raw data was analyze according to the research

objectives

32 POPULATION AND SAMPLING TECHNIQUE

The population of this study are all the staff from Apple Inc The population

chosen consider those who have had experiences working in such a high

technological company like Apple Inc The Sampling technique used in this research

was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the

south of Ireland

Figure 31 Required Sample Size

29

CHAPTER 4

RESEARCH FINDING

A questionnaire is a means of eliciting the feelings beliefs experiences

perceptions or attitudes of some sample of individuals As a data collecting

instrument it could be structured or unstructured

The questionnaire is most frequently a very concise preplanned set of

questions designed to yield specific information to meet a particular need for

research information about a pertinent topic The research information is attained

from respondents normally from a related interest area The dictionary definition

gives a clearer definition A questionnaire is a written or printed form used in

gathering information on some subject or subjects consisting of a list of questions to

be submitted to one or more persons

The method of questionnaire have some advantages of in Economy - Expense

and time involved in training interviewers and sending them to interview are reduced

by using questionnaires Uniformity of questions - Each respondent receives the

same set of questions phrased in exactly the same way Questionnaires may

therefore yield data more comparable than information obtained through an

interview Standardization - If the questions are highly structured and the conditions

under which they are answered are controlled then the questionnaire could become

standardized The disadvantages of questionnaire are respondentrsquos motivation is

difficult to assess affecting the validity of response

30

41 RESPONSE RATE

The laminated random sampling technique was used and a total of 100

samples size were selected out of 100 populations 100 questionnaires were received

that is representing 90 of response rate The sample size was reasonable and

beyond the target that we set early and exceed our expectation This is to allow

further analysis that was surpass the demand

42 DESCRIPTIVE DEMOGRAPHIC PROFILE

The demographic profile is in Table 41 The distribution of respondents

includes 65 male and 35 female The age of respondents was from below 30

years 35 45 between 30 to 40 years 20 between 40 to 50 years While for

years of experience 30 out of the 50 respondents that we carried out for

questionnaire have less than 5 years of experience 30 between 6 to 10 years 28

between 11 to 15 years and 12 have more than 16 years of experience

For the level of education 45 stand for those who have SPMMCEOthers 30 of

the respondents have STPMHSEDIPLOMA 18 of the respondents have degree

and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of

them are single 38 of the respondents are married and only 20 of them are

widowed

Demographic

Items

Frequency Percentage ()

Gender

Male 65 65

Female 35 35

31

Age

lt30 35 35

31-40 45 45

41-50 20 20

Length of Service

lt5 30 30

6-10 30 30

10-15 28 28

gt16 12 12

Education

SPMMCE 45 45

STPMHSE

DIPLOMA

30 30

Degree 18 18

Masterrsquos Degree 7 7

Status

Single 42 42

Married 38 38

Widowed 20 20

Table 41 Demographic Profile

43 DESCRIPTIVE ANALYSIS

32

Design of minimum maximum mean and standard deviation of each item

can be refer rend to the table 42 below Based on the table it reveals that the

minimum value for the directive leadership style is 1 and maximum is 5 In term of

mean and standard deviation of the directive leadership style are 257 413 1144

and 1336 respectively

For supportive leadership style the minimum mean will be 334 and the

highest are 444 For standard deviation is 0991 and 1386 respectively

For minimum value for participative leadership style will be 1 and the

maximum is 5 in addition to that the mean and standard deviation of the variable is

between 367 to 444 and 367 and 1040 and 1264 respectively

The achievement oriented leadership style the mean and standard deviation

of the variable is between 349 to 413 and 1021 to 1165

For motivation achievement based on individual perception the minimum

values of variable range from 1 to 2 and the maximum variable is 5 Mean and

standard deviation of the variable is between 253 to 459 and 0906 to 1335

Variableconstruct Mean Std Deviation

Directive 358 1145

1 He has the final word in the office

matters

373 1336

2 He emphasizes that all rules and

regulations

257 1144

3 He give clear explanations of what is

expected of other

365 1224

4 He give subordinates explicit

instructions for how to do their work

413 1246

5 He show interest in subordinatesrsquo

personal concerns

382 1306

Supportive 383 1190

1 He often mingle with the staff 373 1386

2 He often spent time as necessary to 444 0991

33

hear complaint from staff

3 Providing guidance without pressure

is the

key to being a good leader

362 1259

4 As a rule leaders should allow

subordinates

to appraise their own work

334 1072

5 Leaders should give subordinates

complete

freedom to solve problems on their own

401 1240

Participative 408 1110

1 He is very responsive and easy to be

invited to discuss

367 1264

2 He easily understood 413 1105

3 When things go wrong and he need to

create a strategy to keep a project or process

running on schedule he call a meeting to get his

employees advice

433 1046

4 To get information out He send it by

email memos or voice mail very rarely is a

meeting called His employees are then

expected to act upon the information

384 1040

5 He want to create an environment

where the employees take ownership of the

project I allow them to participate in the

decision making process

444 1096

Achievement Oriented 387 1103

1 He determines the duties of staff 391 1113

2 He describes the conditions and tasks

and clearly what is expected

349 1021

3 He explain the level of performance 382 1165

34

that is expected of subordinates

4 He give vague explanations of what is

expected of subordinates on the job

413 1107

5 He consistently set challenging goals

for subordinates to attain

401 1110

Motivation Level 345 1178

1 1 I feel annoyed when thinking about

the things I would like to do new work

459 0906

2 I am ambitious in my career 288 1233

3 I am energized when

people count on me for ideas

439 0947

4 When involved in group projects my

team membersrsquo problems are my problems

301 1211

5 I find pleasure in recognizing and

celebrating the accomplishments of others

290 1125

6 As a practice I ask people

challenging questions when we are working on

projects together

301 1211

7 I take delight in complimenting

people I work with when progress is made

411 1190

8 I find it easy to be the cheerleader for

others when times are good and when times are

bad

382 1179

9 Team accomplishment is more

important to me than my own personal

accomplishments

321 1327

10 When involved in group projects I

am inclined to let my ideas be known

253 1335

Table 42 leadership style

35

44 RELIABILITY ANALYSIS

According to Hinton (2004) recommended four cut-off points for steadiness

which includes outstanding reliability (090 and above) high reliability (070 ndash 090)

moderate reliability (050 ndash 070) and low reliability (050 and below)

000 050 Low Reliability

050 070 Moderate Reliability

070 090 High Reliability

090 100 Outstanding

Reliability

Table 43 Reliability Analysis

Based on table 43 there are five constructs directive supportive

participative achievement-oriented and motivation level shown Cronbachrsquos Alpha

values of 0865 0914 0970 0974 and 0883 respectively None of constructs

confirm low reliability The high Cronbachrsquos Alpa values for all establish contain

that they are inwardly uniform That means all element of each establishes are

measuring the identical content creation In the nutshell the higher the Cronbachrsquos

Alpha value of a construct the higher the reliability is of measuring the same

construct

Const

ructs

Sample

Size(n)

No

of Items

Cronbachrsquos

Alpha (a)

Type

Direc 100 5 0865 High Reliability

36

tive

Supp

ortive

100 5 0914 Outstanding

Reliability

Partic

ipative

100 5 0970 Outstanding

Reliability

Achi

evement

100 5 0974 Outstanding

Reliability

Level

of Staff

Motivation

100 10 0883 Outstanding

Reliability

Table 44 Reliability Test

45 CORRELATION MATRIX

Correlation analysis was used to conclude and decide relationships between

two variables measured Toward this end Pearson correlation test was used to

diagnose whether leadership styles and motivation level are relevant to each other

Table 44 presents the correlation matrix results

Table 44 shows the relation of independent variables with motivation level

For finding the relation significant level plt 005 and plt 001were chosen

The value of correlation coefficient r for directive leadership style is 0356

with plt 005 which show a moderate relationship with the level of staff motivation

It is found that the value of correlation coefficient r for supportive leadership

style is 0369 with plt 001 show a strong relationship with the level of staff

motivation

Participative leadership style carry correlation coefficient value r of 035 2

with plt 005 which show a moderate relationship with the level of staff motivation

For achievement oriented leadership style the coefficient valuer is 0430

with plt 001 which show a strong relationship with the level of staff motivation

37

Correlation is significant at the 001 level (1-tailed)

Correlation is significant at the 005 level (1-tailed)

Constructs Directive Supportive Participative Achievement Motivation

() () () ()

Directive 1 0691 0717 0799 0356

0000 0000 0000 0012

() () ()

Supportive 1 0877 0676 0369

0000 0000 0009

() ()

Participative 1 0736 0352

0000 0012

()

Achievemen

t

1 0430

0022

Motivation 1

Table 45 Correlation between leadership styles and the level of staff

motivation

46 REGRESSION ANALYSIS

In this study multiple regression analysis was applied Each variable from

factor scores were used in the analysis Table 45 shows the results of multiple

regression analysis of the research The findings showed that leadership styles were

not significant and negatively correlate with level of motivation of staff The R2 =

38

0184 indicates that 1840 of the variance in variable level of motivation of the

staff (dependent variable) can be explained by leadership styles

Beta coefficient the achievement oriented has the highest B β =0225

followed by supportive leadership style β = 0111 directive β =0024 and the lowest

is participative leadership style is β = - 0003That means one unit increase in

directive leadership style will lead to 0024 increase in the level of motivation for

supportive leadership style one unit increase will lead to 00111 increase in the level

of motivation one unit increase in participative will lead to -0003 change in the

level of motivation of staff and one unit increase in achievement oriented will lead

to 0225 increase to the level of motivation of staff The findings explain that the

components of the leadership styles do not explain the level of motivation of the

staff

Instruction

R2=0184

Adjusted R2=0103 F= 2499 p lt 005

Dependent Variable Level of staff Motivation

Unstandardised

Coefficients

Standardise

d

Coefficient

Model B Std Error Beta t Sig

(Constant) 2268 0446 5430 0000

Total Score Directive 0024 0186 0031 0144 0984

Total Score Supportive 0101 0177 0161 0691 0585

Total Score Participative -0003 0191 -0055 -0020 1082

Total Score Achievement 0225 0170 0312 1456 0210

39

Table 46 Multiple Regression Analysis (n=50)

40

Chapter 5

CONCLUSION AND RECOMMENDATION

51 INTRODUCTION

This chapter target to discuss the outcome shown in the previous chapters by

setting against them with those finding principles and earlier investigation in the

common field Moreover the investigationrsquos confines and recommendations for the

future research and practice are shown in this chapter

52 DISCUSSION OF FINDING

The objectives of this investigation were to determine the relationship

between leadership style and motivation level It is a study of Apple Incorporation

The outcome of this investigation gives that the leadership styles are supported to the

level of staff motivation The independents variables had correlation with the level of

the staff motivation that is illustrated in Table 42 in the preceding chapter

Based on the analysis of the research (Sample the leadership styles of the

manager of the Apple Incorporation) is significant with the leadership style which

has been practiced by Chief Executive Officer of Apple Incorporation in the District

41

of Johor Bahru Johor James Liow 1992) Analysis from the research found that the

most dominant leadership is achievement oriented followed by supportive directive

participative and achievement oriented

In discussing the results the researchers prefer to discuss each hypothesis

separately in order to get an accurate and complete perceptive of the relationship

between leadership style and motivation level

The results revealed that the respondents perceived the all four leadership

styles of the manager have relation with their level of motivation towards their jobs

Furthermore the results revealed that there is significant relationship between

leadership style and motivation level

What is remarkable here is that this findings correlates strongly with the

arguments that say that relationship between leadership style and motivation level

can be both influential and no influential with staffrsquos motivation and his or her

leadership styles depends on his or her choice of the style that suits the situation or

the company

For example the researchers of University Malaya claimed that the

leadership styles of leader had relationship with staffrsquos motivation but depending on

their jobs according to the job description and the organizational chart that informs

employees what when and how tasks should be done

53 LIMITATION OF STUDY

One of the limitations in research includes lack of adequate information on a

particular subject Research equipments are very hard or expensive to acquire leading

to formulation mere assumptions Another hindrance is poor or inaccessibility to the

region of study

Some of the limitations of doing a research include access of information

availability of enough resources and time management The availability of experts in

42

editing and guidance may also be minimal where support from friends or

organisation may not be enough

The limitations of the study are those characteristics of design or

methodology that impacted or influenced the application or interpretation of the

results of your study They are the constraints on generalizability and utility of

findings that are the result of the ways in which you chose to design the study andor

the method used to establish internal and external validity

Another limitation related to building the evidence about ldquosurvival of

consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin

spiritrdquo Not knowing all of your extended family members limits your ability to

verify statements communicated by the Medium When information related to a

discarnate is not verified this result could be related to the sitterrsquos limitations but it

may also be related to the Medium These challenges however highlight the

limitations of spirit communication and in general further highlights the complexity

of studying the ldquoA study of Apple Incorporationrdquo

Limitations in research methods vary depending on the type of method used

and how it was conducted They include language barriers you might want to do a

research on something that is in a language which you do not understand and the

production of a translator is not available You might also be short of the research

materials and others are not immediately available among others

Limitations are influences that the researcher cannot control They are the

shortcomings conditions or influences that cannot be controlled by the researcher

that place restrictions on your methodology and conclusions Any limitations that

might influence the results should be mentioned

54 SUGGESTIONS FOR FUTURE RESEARCH

From this research the researcher recommends a several means that could be

taken to improve staffrsquos motivation by concentrating on leadership styles

43

According to Marketing minds (2012) Apple Inc uses the Apple brand to

compete across several highly competitive markets including the personal computer

industry with its Macintosh line of computerslaptops and related software the

consumer electronics industry with products such as the iPod digital music

distribution through iTunes Music Store the smart phone market with the Apple

iPhone magazine book games and applications publishing via the AppsStore for

iPhone and the iPad tablet computing device and movie and TV content distribution

with Apple TV The company is also establishing a very strong marketing presence

relative to the rival (Google) in the advertising market via its business Apps and iAd

network Steve Jobs the co-Founder of Apple described the company as being a

mobile devices company largest in the world as their revenues are bigger than

Nokia Samsung or Sonys mobile devices business

The story started two months ago when Google released its first smart phone

This new smart phone made by a Taiwanese company called HTC and the phone

called Nexus One After three weeks Apple Company said is going to sue the

manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC

The company which has been releasing iPhone since 2007 believes that HTC

illegally used 20 patents of Apple These patents are related to user interface

architecture and hardware of iPhone Apple Company filed a lawsuit in US District

Court in Delaware and an objection presented to the International Trade Commission

in USA too

In response to these accusations made by Apple Company against HTC

company The HTC denied Applersquos allegations and declared to fight the suit In other

response HTC said it has been making phones for a far longer time than Apple

including a touch screen device called the XDA that predates the iPhone by about 5

years

Implications

The implications here appear to be that HTCrsquos technological primary somehow goes

against Applersquos claims that the company violated 20 of its patents And while itrsquos

certainly possible that that might be the case itrsquos hard to accept that argument

without a list of patents to back it up

Patents

44

Here some of the patents that Apple Company accusing HTC Company used them

for its new Nexus phone manufactured for Google They are Multi-touch Screen

Multifinger gestures device integration and multitasking accelerometer patents

What is Android Android is a software installed in the mobile devices that includes

an operating system middleware and key applications The Android SDK provides

the tools and APIs necessary to begin developing applications on the Android

platform using the Java programming language

Terminology

Today in the market consumer have a lot of options for every product

whether it be an IT product or Home PCs or consumer durables or a FMCG product

This study may be helpful for company to know about the factors affecting the

consumer behavior and patterns of the consumer It may also be helpful to know the

specific requirement of customer so that the customer can be easily satisfied

Moreover this study helps to know the buying habits and patterns of customer The

study will help the company to understand the relationship that a consumer have with

their Apple product It will help to ascertain the reason which makes the undisputed

leader in almost every segment in which they operate

All Apple Professional Development facilitators are educators themselves

That gives them a unique view they know whatrsquos important in the classroom so they

can ensure that you learn about your Apple products and how they can best serve you

and your students We have created workshops in the following categories

These curriculum-focused workshops help teachers apply their skills with

Apple products to specific areas and disciplines to produce effective personal

learning for their students

Focused on technology skills these foundational workshops help teachers

become confident and comfortable integrating Apple products into their teaching

strategies

These workshops for school leaders and Education decision-makers focus on

issues important to success such as visioning and planning

Our research investigated the role of social norms in an extended theory of

planned behavior (TPB) in the explanation of prostatecolorectal cancer screening

(CS) intention and the prediction of CS uptake among men

45

Apple is well known for giving its customers things that they need but didnt

know they needed until the product shipped In that spirit Apple is in a unique

position to make further gains with that philosophy especially as other companies

pull back reduce RampD or get out of some markets completely

I written before about how Apples financial position gives it a unique

competitive advantage over the competition That discussion pointed to how Apple

can pay cash for components get to the front of supplier delivery schedules then

through volume drive prices down putting extreme price pressure on the

competition while they develop the next generation with RampD dollars

Even as Apple does this they are mindful of their brand Selling cheap

products doesnt sit well with Apple and they definitely dont want to undercut or

cannibalize other product lines

So if one asks the question about what Apple can deliver in a time when

customers are watching every penny its silly to envision a cheaper stripped down

version of a product thats already doing well Instead as Apple ponders how to

deliver new products to cost conscious customers the company tends to think about

holes in the market that can be exploited with their technology -- but which dont

undercut current products

There are other considerations as well For example the iPod touch doesnt

have a camera or an FM radio Other than the CPU it doesnt radiate and can

therefore be used in corporate or government environments that would otherwise

forbid a device that could be a security concern Our fantasies often neglect to

consider such things Because people expect to use their iPhone anywhere that

device has a different set of design constraints

Availability of multi-modal logistics services has been introduced and

occupational safety and health management system elaborated The DTPB can

provide a useful framework for evaluating interventions to increase logisticians

motivations to safety performance The overriding aim of this study was to design

and pilot test a questionnaire for subsequent use in a large-scale survey This study

describes the early stages of a research questionnaire development and a pilot study

The main results of this pilot study that the questionnaire proved to be reliable and

the analysis although preliminary provided strong support for the predictive power

of the DTPB The evaluation led to minor changes in the questionnaire Currently

46

the relevant literature surrounding the DTPB reveals a lack of research that utilizes

empirically validated theories in the field of logistics safety There is therefore a need

to consider more practical issues that emerge when applying the theory As is often

the case with the DTPB questionnaire the participants thought the questionnaire was

rather long This is important given that lengthy questionnaires can impact on data

quality through reduced completion rates due to factors such as lowered participant

motivation The length of the questionnaire could be accommodated thereby

encouraging participation Another comment levied at the DTPB questionnaire is that

it appears rather repetitive Indeed responses received in the present context included

wersquove answered that already Alternatively it may be better to group the outcomes

and behavioural belief statements and address the issue of similarity

Although the key purpose of this study was to develop and pilot a

questionnaire and not to generalize its findings it is of interest to note that the

occupational doctors advice has significant relationship to safety performance One

possible reason is that occupational safety and health information is not easily

available thereby increasing the reliance of the workers on the occupational doctors

advice This finding together with the significant influence of peer culture within the

DTPB framework would seem to strengthen the view that increasing exposure of

logisticians to occupational safety and health may encourage more positive

subjective norms and implies that contact with occupational doctors may encourage

the logisticians to work safely

Deeper interpretation suggests that peers causal attributions regarding safety

performance in their workplace may exert a comparatively strong influence over

logisticians991257 safety It also adds weight to the suggestion that occupational safety

and health training should form part of the logistics company991257s annual training plan

and as such supports the view that occupational safety and health intervention

programmes are required

He findings from questionnaire pilot test seem to corroborate previous

research by suggesting that subjective norms is a key issue to be addressed in any

occupational safety and programme as is the case of the logistics sector The result is

in line with the results reported by Hamilton and White Paris and Van den Broucke

and Fogarty and Shaw who found subjective norms to be important in affecting

adoption of a system As such it would seem that efforts should be made to enhance

knowledge and in particular to highlight the benefits of safety performance for both

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

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Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

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Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

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6 Wikipedia 2012Apple Store(online) Available at

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July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

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September 2012]

9 Management study guide 2012What is brand awareness(online)Available

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September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

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(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

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September 2012]

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athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 23: Thesis Leadership of Apple

13

stay on top of their game and improve upon their technology they produced such

things as the iMac which really did help to propel the company in the eyes of many

consumers

The first home computer with a GUI or graphical user interface was the

Apple Lisa The very first graphical user interface was developed by the Xerox

Corporation at their Palo Alto Research Center (PARC) in the 1970s Steve Jobs

visited PARC in 1979 (after buying Xerox stock) and was impressed and influenced

by the Xerox Alto the first computer ever with a graphical user interface Jobs

designed the new Apple Lisa based on the technology he saw at Xerox

With the 1984 Apple Macintosh Steve Jobs made sure developers created

software for the new Macintosh Computer Jobs figured that software was the way to

win the consumer over

14

CHAPTER 2

LITERATURE REVIEW

21 DEFINITION AND MOTIVATION THEORY

Motivation is internal and external factors that stimulate desire and energy in

people to be continually interested and committed to a job role or subject or to make

an effort to attain a goal

Motivation results from the interaction of both conscious and unconscious

factors such as the (1) intensity of desire or need (2) incentive or reward value of the

goal and (3) expectations of the individual and of his or her peers These factors are

the reasons one has for behaving a certain way An example is a student that spends

extra time studying for a test because he or she wants a better grade in the class

Motivation is also a feeling of enthusiasm or interest that makes you

determined to do something Motivation is the desire that fuels a person to do certain

things based on the wants and needs of a person If a person wishes to meet these

wants and needs then it necessitates him to motivate himself so that he can make

certain moves A person is unique and apart from another so his wants and needs

vary greatly from that of the other The same is true for the peoples levels of

motivation

The different wants and needs in every person vary in intensity based on the

focus goals and the total human psyche of the person This is why the motivation of

a person is unique despite having similar wants and needs with others

The decision to increase your motivation is the key to the bringing a greater

sense of it for yourself This can be done by putting greater focus on the things that

15

you want to achieve until you actually accomplish them The stronger your focus is

on the goal the greater the motivation will be

The truth of the matter is if you are unable to keep track of your goals it can

be generalized that you do not really desire to achieve it Motivation can come

naturally and no amount of inspirational talk will set you to action if you really are

not into taking the goal seriously

Setting goals that stir positive feelings within you are important to keep

yourself motivated Once you have found these focus yourself on being able to get a

hold of them There will be a lot of distractions so pick up at a comfortable pace and

make things happen

The definition of motivation involves the total understanding of the self

Receiving rewards is one reason for being motivated but beyond that is a set of

benefits that are more valuable than concrete rewards These can be enhanced work

output more productivity better work habits and an increased of understanding of

yourself

According to various theories motivation may be rooted in the basic need to

stay motivated in the face of challenges and negative people Setbacks and

unsupportive colleagues or friends will make you even more determined when you

know how to stay motivated avoid the criticism endless nagging and moaning of

those around you When you easily and effortlessly get things done you give people

little reason to criticize you In fact they are likely to give you more freedom to do

things your way start new projects with enthusiasm and stay motivated over time

When you can see things through to completion you will have renewed confidence in

your ability to succeed stop things getting any worse When you know how to be

highly motivated in a matter of seconds you can turn around situations you have

neglected in the past feel in charge of you life As you get more done with ease you

will have order where you used to have chaos You will know what you want and

feel compelled to move ahead and get it develop leadership skills and positively

affect those around you Your drive and enthusiasm will touch everyone you deal

with People will turn to you for leadership and guidance enjoy a more harmonious

home life Imagine hearing praise and gratitude for all the little things you get done

around the house You will enjoy a satisfying feeling of accomplishment at the end

of each evening eliminate problems while they are small You will deal with

potential problems and concerns sooner rather than later This habit alone will put

16

you back in control save money by getting things done on time You will eliminate

those late fees fines and charges that procrastinators waste their hard earned money

on put an end to regrets Become the kind of person who jumps on opportunities

And enjoy the excitement and passion you feel when you are giving 100

understand what motivates you and enjoy greater success When you discover your

unique motivation blueprint getting ahead will never be a mystery again You can

fire up your motivation engine whenever you choose to move ahead quickly in your

career When you can calmly and efficiently get your work done you position

yourself for more responsibility and a higher salary earn the respect of your boss and

colleagues As a dependable and productive member of the team people will

appreciate you and seek your valuable advice on important matters and Feel fantastic

about yourself As a motivated self-starter your self-esteem will soar you will

accomplish much more have greater success and live a full life

22 DEFINITION CONCEPT AND LEADERSHIP THEORY

In a research on leadership_(Stodgill(1974) has identified more than eleven

explanations on leadership which has different foundation Many definitions have

been identified by researchers for example Stoggil (1950) explained that leadership is

a process to influence people to achieve certain goals and target Tannembum amp

Massarik (1957) explained that A frame of reference Management

Science (October) 1-19t hellip)

Individuals are concerned not only with the absolute amounts of rewards they

receive for their efforts but also the praising from employer We lead when we

manage a football team or teach a classroom of children We lead our own children

when we are parents and we lead when we organize anything We certainly lead

when we manage projects or develop a new business We lead the moment we take

the first supervisory responsibility at work and we may lead even before we assume

official responsibility to do anything A vicar or preacher leads a congregation A

17

writer or visionary may lead when he or she puts pen to paper and creates a book or

poem or article which inspires and moves others to new thoughts and actions A

monarch and a president are both leaders So is a local councillor and so can be a

community fund-raiser A ruthless dictator is a leader So was Mother Theresa and

so was Mahatma Gandhi

We can find leadership in every sort of work and play and in every sort of

adventure and project regardless of scale and regardless of financial or official

authority And so given the many ways in which leadership operates it is no surprise

that leadership is so difficult to define and describe

Leadership is a process by which a person influences others to accomplish an

objective and directs the organization in a way that makes it more cohesive and

coherent Leaders carry out this process by applying their leadership attributes such

as beliefs values ethics character knowledge and skills

To inspire your workers into higher levels of teamwork there are certain

things you must be know and do These do not come naturally but are acquired

through continual work and study Good leaders are continually working and

studying to improve their leadership skills they are NOT resting on their laurels

The difference of staffsrsquo perceptions might be influenced by gender age

status academic qualifications work tenure educational level family background

interest and so on Itrsquos clear that the perceptions of staffs on their managerrsquos

leadership style can be influenced with so many factors and it plays an important role

is determining the climate success organization and the level of achievement of the

organization itself

23 PATH GOAL THEORY

The Path-Goal model is a theory based on specifying a leaders style or behavior that

best fits the employee and work environment in order to achieve goals (House

18

Mitchell 1974) The goal is to increase an employees motivation empowerment

and satisfaction so that they become productive members of the organization

Leadership concept that the subordinates accept a leaders behavior only so

far as they view it as resulting in immediate or future benefit Thus a leaders main

function is to clear a path to the realization of the subordinates goals he or she must

choose the behavior patterns that are most applicable in helping the subordinates get

what they want

Path-Goal is based on Vrooms (1964) expectancy theory in which an

individual will act in a certain way based on the expectation that the act will be

followed by a given outcome and on the attractiveness of that outcome to the

individual The path-goal theory was first introduced by Martin Evans (1970) and

then further developed by House (1971)

Leaders can take a strong or limited approach in these In clarifying the path

they may be directive or give vague hints In removing roadblocks they may scour

the path or help the follower move the bigger blocks In increasing rewards they

may give occasional encouragement or pave the way with gold

In fact leader should clarify the path so subordinates know which way to go

remove roadblocks that are stopping the things going there and Increasing the

rewards along the route There are four style of leadership which are supportive

directive participative and achievement-oriented leadership

Supportive leadership

Considering the needs of the follower showing concern for their welfare and

creating a friendly working environment This includes increasing the followers self-

esteem and making the job more interesting This approach is best when the work is

stressful boring or hazardous The leader make work pleasant for the workers by

showing concern for them and by being friendly and approachable It is most

effective in situations in which tasks and relationships are physically or

psychologically challenging Good relations are promoted with the group and

sensitivity to subordinates needs is shown

Directive Leadership

Telling followers what needs to be done and giving appropriate guidance

along the way This includes giving them schedules of specific work to be done at

19

specific times Rewards may also be increased as needed and role ambiguity

decreased (by telling them what they should be doing)

This may be used when the task is unstructured and complex and the follower

is inexperienced This increases the followers sense of security and control and

hence is appropriate to the situation

The leader informs her followers on what is expected of them such as telling

them what to do how to perform a task and scheduling and coordinating work It is

most effective when people are unsure about the task or when there is a lot of

uncertainty within the environment Specific advice is given to the group and ground

rules and structure are established For example clarifying expectations specifying

or assigning certain work tasks to be followed

Participative leadership

Consulting with followers and taking their ideas into account when making

decisions and taking particular actions This approach is best when the followers are

expert and their advice is both needed and they expect to be able to give it The

leaders consult with their followers by consulting with them before making a

decision on how to proceed It is most effective when subordinates are highly trained

and involved in their work Decision making is based on consultation with the group

and information is shared with the group

Achievement-oriented leadership

Setting challenging goals both in work and in self-improvement (and often

together) High standards are demonstrated and expected The leader shows faith in

the capabilities of the follower to succeed This approach is best when the task is

complex

The leader sets challenging goals for his followers expects them to perform

at their highest level and shows confidence in their ability to meet this expectation

It is most effective in professional work environments such as technical or

scientific or in achievement environments such as sales Challenging goals are set

and high performance is encouraged while confidence is shown in the groups ability

The path-goal theory by House(1971) also known as the path-goal theory of

leader effectiveness or the path-goal model is a leadership theory in the field

The original path-goal theory identifies achievement-oriented directive

participative and supportive leader behaviors

20

The directive path-goal clarifying leader behaviour refers to situations where

the leader lets followers know what is expected of them and tells them how to

perform their tasks

24 NEED FOR ACHIEVEMENT THEORY

Need for Achievement (n Ach) is the degree to which someone is motivated

to set and reach goals People with a high n Ach are usually driven to succeed for

internal reasons such as personal satisfaction rather than by external pressures

Personality trait characterized by an enduring and consistent concern with

setting and meeting high standards of achievement This need is influenced by

internal drive for action (intrinsic motivation) and the pressure exerted by the

expectations of others (extrinsic motivation) Measured by thematic appreciation

tests need for achievement motivates an individual to succeed in competition and to

excel in activities important to him or her

These individuals work hard to meet their goals and tend to take on tasks that

are moderately difficult to accomplish If they choose a goal that is too easy the

achievement is not very rewarding and if they chose something that is too difficult

success may not be obtainable Say someone with a high n Ach is just beginning to

set high standards for themselves in fitness They may aim to run a 5k (3-mile) race

but they would shy away from a longer race until they have become a more

experienced runner so they arenrsquot setting themselves up for failure

People high in N-Ach are characterized by a tendency to seek challenges and

a high degree of independence Their most satisfying is the recognition of their

achievements

21

25 DIRECTIVE LEADERSHIP STYLE

The directive leadership style is one of four leadership behaviours identified

by the path-goal theory of leadership Directive leadership is characterized by setting

clear objectives and rules for your subordinates and ensuring that your expectations

and directions are clearly defined and understood by your subordinates Directive

leadership may be advisable when subordinates are unskilled or inexperienced at a

complex task It may backfire if imposed upon highly skilled and experienced

employees who are extremely competent to perform the task

An instructional type of managerial style characterized by a leader who tells

subordinate staff what they are expected to do and how to perform the expected

tasks A directive leadership style might be helpful for a manager within a business

where their subordinate staff members have jobs that are not particularly specialized

and so they need more guidance to avoid uncertainty

Directive leadership is one of five models of leadership described by Bernard

Bass Directive leadership is a style of leading people in a business or project It is

probably the most common form of leadership existing in large businesses today It

is very common in traditional business and traditional cultures This style of

leadership consists of a manager or superior person directing subordinates to

complete or work on a task at hand The manager will tell the employee exactly what

to do and how to do it He or she will have specific standards and will demand that

they be met The manager leads with total authority The military is a good example

of directive leadership However in business it does not always work as well

Directive leadership does not allow an employee to reach their potential nor does it

allow the employee to express their independent thoughts or creativity

Directive leader is a leader who is very strict autocratic makes use of his

power of influence from his position to control reward and force the followers to

comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)

22

26 SUPPORTIVE LEADERSHIP STYLE

Supportive Leadership is one of the leadership styles found in path-goal

theory A supportive leader try to decrease employee stress and frustration in the

workplace This method is effective when your work tasks are dangerous tedious

and stressful but is not really effective if your work tasks are intrinsically motivating

because you dont need to be motivated to do the work

Supportive leadership is a kind of leadership where you listen to your

workers and help them out when they need help Supportive leadership is an opposite

of autocratic leadership and is much more successful in many fields of work But not

in all of course

The leadership style I use to follow is Supportive leadership because

according to me the followers are as important as task The goals can only be achieve

with the help of followers if followers are facing any problem either in their personal

life or under organization roof the affection of that problem can be clearly measured

from their task results Moreover I use self-made theory in my leadership which is

Get addict an achieve according to this a person can achieve anything but the

conditions is that the person must be addicted to it If followers are facing any

grievances they canrsquot be addicted towards achievement Supportive leader in my way

does not only mean handling grievances of followers but I call myself supportive

leader because I plan my tactics towards achieving a goal according to the followers

ability and skills moreover according to their willingness and motivation towards

work Supportive leadership is It leads people It doesnt drive them It involves

them It doesnt coerce them It never loses sight of the most important principle

governing any project involving human beings namely that people are more

important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive

leadership is working along with followers guiding them helping them instead of

working ahead of them Human beings are most important aspect of this type of

leadership According to me this leadership can be done effectively if leaders treat

followers as one who work with him rather work for him Being the basket ball

captain for two consecutive years I applied my leadership style and maintained a

team

23

Supportive leadership is a reference to a particular leadership style for

business As management styles became more complex in the 1970s and 1980s

theories began to grow up Businesses started looking not only at the techniques of

management but at the different types of leaders found in business and what

categories those leaders fell into By the 1990s concepts such as supportive

leadership had become widely accepted Supportive leadership is a naturally organic

and emotionally sensitive style like other styles it is especially useful in certain

circumstances but the company must adopt a culture that encourages such styles for

them to be effective

In supportive leadership the manager is not so interested in giving orders and

managing every detail as in giving employees the tools they need to work

themselves While delegation is a vital part of supportive leadership managers do

not simply assign tasks and then receive the results Instead they work through the

tasks with employees to improve skills and talent until the manager does not need to

worry about a task being done correctly and the employee is fully empowered in a

particular area

27 PARTICIPATIVE LEADERSHIP STYLE

Lewinrsquos study found that participative leadership also known as democratic

leadership is generally the most effective leadership style Democratic leaders offer

guidance to group members but they also participate in the group and allow input

from other group members In Lewinrsquos study children in this group were less

productive than the members of the authoritarian group but their contributions were

of a much higher quality

Participative leadership is a style of leadership that involves all members of a

team in identifying essential goals and developing procedures or strategies to reach

those goals From this perspective this leadership style can be seen as a leadership

style that relies heavily on the leader functioning as a facilitator rather than simply

24

issuing orders or making assignments This type of involved leadership style can be

utilized in business settings volunteer organizations and even in the function of the

home

Participative leaders encourage group members to participate but retain the

final say over the decision-making process Group members feel engaged in the

process and are more motivated and creative

One of the main benefits of participative leadership is that the process allows

for the development of additional leaders who can serve the organization at a later

date Because leaders who favor this style encourage active involvement on the part

of everyone on the team people often are able to express their creativity and

demonstrate abilities and talents that would not be made apparent otherwise The

discovery of these hidden assets help to benefit the work of the current team but also

alerts the organization to people within the team who should be provided with

opportunities to further develop some skill or ability for future use

One potential disadvantage of participate leadership is the time factor This

leadership style does often involve the need for more time before action is taken

This is only natural since the very nature of this leadership style means allowing

input from every member of the team However the extra time necessary for this

process often leads to decisions that ultimately benefit everyone to a greater degree

than faster decisions that are more limited in scope

Participative leadership also expands the range of possibilities for the team

When leadership styles that essentially leave all the direction and decision making in

the hands of one individual it is much more difficult to see a given approach from

several different angles When the leadership style encourages others to be involved

in the decision making process a given course of action can be approached from a

variety of perceptions This can often point out strengths or weaknesses to the

approach that would have gone unobserved and thus unresolved without this type of

participatory brainstorming and decision making

Effective participative leadership allows the talents and skills of all the team

members to be utilized in arriving at decisions and taking courses of action While

the team leader is usually still responsible for making the final decision this sharing

of functions within the team provide the perfect environment for everyone to provide

input that has the potential to make that final decision more well-rounded and

ultimately profitable for the company as a whole

25

28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE

Management which sets challenging goals assists in training emphasizes

improvement and expects the highest levels of performance

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

Achievement-oriented leaders always learn They always take risk They

never gamble (There is a difference) They always teach and mentor others They

understand that failure to adapt and change means death and destruction on a

competitive battlefield Either products are always changing or consumers are

changing so businesses must adapt or dieAchievement -oriented leaders put the

right people on the bus and go to great lengths to keep them there They never

change the deal with their employees (except to make it sweeter) They share

success They set stretch goals and achieve them It is fascinating to watch those

leaders work with their teams They are unstoppable

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

26

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION

There are a number of different styles of leadership and management that are

based on different theories The individuals style will be use based on a combination

of their beliefs values and preferences as well as the organizational culture and

norms which will encourage some styles and discourage others

Idealized influence describes managers who are exemplary role models for

associates Managers with idealized influence can be trusted and respected by

associates to make good decisions for the organization Intellectual Stimulation

describes managers who encourage innovation and creativity through challenging the

normal beliefs or views of a group Managers with intellectual stimulation promote

critical thinking and problem solving to make improvement of organization

performance

Inspirational motivation describes managers who motivate associates to

commit to the vision of the organization Managers with inspirational motivation

encourage team spirit to reach goals of increased revenue and market growth for the

organization Individual consideration describes managers who act as coaches and

advisors to the associates Managers with individual consideration encourage

associates to reach goals that help both the associates and the organization

27

CHAPTER 3

METHODOLOGY

31 RESEARCH DESIGN

A research design encompasses the methodology and procedures employed to

conduct scientific research The design of a study defines the study type (descriptive

correlational semi-experimental experimental review meta-analytic) and sub-type

(eg descriptive-longitudinal case study) research question hypotheses

independent and dependent variables experimental design and if applicable data

collection methods and a statistical analysis plan

The research design is also the framework for conducting the marketing

research project that clarified the necessary procedure in order to obtain the

information needed to solve all the marketing problem

In order to collect as much data as possible a combination of descriptive and

analytical research designs based on result from the questionnaire observation and

interview were used by the researcher to analyses the influence of leader on

competitive market concept of motivation in organization and the ways that human

performances on a job can be link with ability and motivation in Apple Inc

The method has been used is to distribute the questionnaire throughout the

staff in order to collect a better result The reason for choosing this method is

28

because this is the most effectives way to study the relationship between leadership

style and motivational level The raw data was analyze according to the research

objectives

32 POPULATION AND SAMPLING TECHNIQUE

The population of this study are all the staff from Apple Inc The population

chosen consider those who have had experiences working in such a high

technological company like Apple Inc The Sampling technique used in this research

was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the

south of Ireland

Figure 31 Required Sample Size

29

CHAPTER 4

RESEARCH FINDING

A questionnaire is a means of eliciting the feelings beliefs experiences

perceptions or attitudes of some sample of individuals As a data collecting

instrument it could be structured or unstructured

The questionnaire is most frequently a very concise preplanned set of

questions designed to yield specific information to meet a particular need for

research information about a pertinent topic The research information is attained

from respondents normally from a related interest area The dictionary definition

gives a clearer definition A questionnaire is a written or printed form used in

gathering information on some subject or subjects consisting of a list of questions to

be submitted to one or more persons

The method of questionnaire have some advantages of in Economy - Expense

and time involved in training interviewers and sending them to interview are reduced

by using questionnaires Uniformity of questions - Each respondent receives the

same set of questions phrased in exactly the same way Questionnaires may

therefore yield data more comparable than information obtained through an

interview Standardization - If the questions are highly structured and the conditions

under which they are answered are controlled then the questionnaire could become

standardized The disadvantages of questionnaire are respondentrsquos motivation is

difficult to assess affecting the validity of response

30

41 RESPONSE RATE

The laminated random sampling technique was used and a total of 100

samples size were selected out of 100 populations 100 questionnaires were received

that is representing 90 of response rate The sample size was reasonable and

beyond the target that we set early and exceed our expectation This is to allow

further analysis that was surpass the demand

42 DESCRIPTIVE DEMOGRAPHIC PROFILE

The demographic profile is in Table 41 The distribution of respondents

includes 65 male and 35 female The age of respondents was from below 30

years 35 45 between 30 to 40 years 20 between 40 to 50 years While for

years of experience 30 out of the 50 respondents that we carried out for

questionnaire have less than 5 years of experience 30 between 6 to 10 years 28

between 11 to 15 years and 12 have more than 16 years of experience

For the level of education 45 stand for those who have SPMMCEOthers 30 of

the respondents have STPMHSEDIPLOMA 18 of the respondents have degree

and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of

them are single 38 of the respondents are married and only 20 of them are

widowed

Demographic

Items

Frequency Percentage ()

Gender

Male 65 65

Female 35 35

31

Age

lt30 35 35

31-40 45 45

41-50 20 20

Length of Service

lt5 30 30

6-10 30 30

10-15 28 28

gt16 12 12

Education

SPMMCE 45 45

STPMHSE

DIPLOMA

30 30

Degree 18 18

Masterrsquos Degree 7 7

Status

Single 42 42

Married 38 38

Widowed 20 20

Table 41 Demographic Profile

43 DESCRIPTIVE ANALYSIS

32

Design of minimum maximum mean and standard deviation of each item

can be refer rend to the table 42 below Based on the table it reveals that the

minimum value for the directive leadership style is 1 and maximum is 5 In term of

mean and standard deviation of the directive leadership style are 257 413 1144

and 1336 respectively

For supportive leadership style the minimum mean will be 334 and the

highest are 444 For standard deviation is 0991 and 1386 respectively

For minimum value for participative leadership style will be 1 and the

maximum is 5 in addition to that the mean and standard deviation of the variable is

between 367 to 444 and 367 and 1040 and 1264 respectively

The achievement oriented leadership style the mean and standard deviation

of the variable is between 349 to 413 and 1021 to 1165

For motivation achievement based on individual perception the minimum

values of variable range from 1 to 2 and the maximum variable is 5 Mean and

standard deviation of the variable is between 253 to 459 and 0906 to 1335

Variableconstruct Mean Std Deviation

Directive 358 1145

1 He has the final word in the office

matters

373 1336

2 He emphasizes that all rules and

regulations

257 1144

3 He give clear explanations of what is

expected of other

365 1224

4 He give subordinates explicit

instructions for how to do their work

413 1246

5 He show interest in subordinatesrsquo

personal concerns

382 1306

Supportive 383 1190

1 He often mingle with the staff 373 1386

2 He often spent time as necessary to 444 0991

33

hear complaint from staff

3 Providing guidance without pressure

is the

key to being a good leader

362 1259

4 As a rule leaders should allow

subordinates

to appraise their own work

334 1072

5 Leaders should give subordinates

complete

freedom to solve problems on their own

401 1240

Participative 408 1110

1 He is very responsive and easy to be

invited to discuss

367 1264

2 He easily understood 413 1105

3 When things go wrong and he need to

create a strategy to keep a project or process

running on schedule he call a meeting to get his

employees advice

433 1046

4 To get information out He send it by

email memos or voice mail very rarely is a

meeting called His employees are then

expected to act upon the information

384 1040

5 He want to create an environment

where the employees take ownership of the

project I allow them to participate in the

decision making process

444 1096

Achievement Oriented 387 1103

1 He determines the duties of staff 391 1113

2 He describes the conditions and tasks

and clearly what is expected

349 1021

3 He explain the level of performance 382 1165

34

that is expected of subordinates

4 He give vague explanations of what is

expected of subordinates on the job

413 1107

5 He consistently set challenging goals

for subordinates to attain

401 1110

Motivation Level 345 1178

1 1 I feel annoyed when thinking about

the things I would like to do new work

459 0906

2 I am ambitious in my career 288 1233

3 I am energized when

people count on me for ideas

439 0947

4 When involved in group projects my

team membersrsquo problems are my problems

301 1211

5 I find pleasure in recognizing and

celebrating the accomplishments of others

290 1125

6 As a practice I ask people

challenging questions when we are working on

projects together

301 1211

7 I take delight in complimenting

people I work with when progress is made

411 1190

8 I find it easy to be the cheerleader for

others when times are good and when times are

bad

382 1179

9 Team accomplishment is more

important to me than my own personal

accomplishments

321 1327

10 When involved in group projects I

am inclined to let my ideas be known

253 1335

Table 42 leadership style

35

44 RELIABILITY ANALYSIS

According to Hinton (2004) recommended four cut-off points for steadiness

which includes outstanding reliability (090 and above) high reliability (070 ndash 090)

moderate reliability (050 ndash 070) and low reliability (050 and below)

000 050 Low Reliability

050 070 Moderate Reliability

070 090 High Reliability

090 100 Outstanding

Reliability

Table 43 Reliability Analysis

Based on table 43 there are five constructs directive supportive

participative achievement-oriented and motivation level shown Cronbachrsquos Alpha

values of 0865 0914 0970 0974 and 0883 respectively None of constructs

confirm low reliability The high Cronbachrsquos Alpa values for all establish contain

that they are inwardly uniform That means all element of each establishes are

measuring the identical content creation In the nutshell the higher the Cronbachrsquos

Alpha value of a construct the higher the reliability is of measuring the same

construct

Const

ructs

Sample

Size(n)

No

of Items

Cronbachrsquos

Alpha (a)

Type

Direc 100 5 0865 High Reliability

36

tive

Supp

ortive

100 5 0914 Outstanding

Reliability

Partic

ipative

100 5 0970 Outstanding

Reliability

Achi

evement

100 5 0974 Outstanding

Reliability

Level

of Staff

Motivation

100 10 0883 Outstanding

Reliability

Table 44 Reliability Test

45 CORRELATION MATRIX

Correlation analysis was used to conclude and decide relationships between

two variables measured Toward this end Pearson correlation test was used to

diagnose whether leadership styles and motivation level are relevant to each other

Table 44 presents the correlation matrix results

Table 44 shows the relation of independent variables with motivation level

For finding the relation significant level plt 005 and plt 001were chosen

The value of correlation coefficient r for directive leadership style is 0356

with plt 005 which show a moderate relationship with the level of staff motivation

It is found that the value of correlation coefficient r for supportive leadership

style is 0369 with plt 001 show a strong relationship with the level of staff

motivation

Participative leadership style carry correlation coefficient value r of 035 2

with plt 005 which show a moderate relationship with the level of staff motivation

For achievement oriented leadership style the coefficient valuer is 0430

with plt 001 which show a strong relationship with the level of staff motivation

37

Correlation is significant at the 001 level (1-tailed)

Correlation is significant at the 005 level (1-tailed)

Constructs Directive Supportive Participative Achievement Motivation

() () () ()

Directive 1 0691 0717 0799 0356

0000 0000 0000 0012

() () ()

Supportive 1 0877 0676 0369

0000 0000 0009

() ()

Participative 1 0736 0352

0000 0012

()

Achievemen

t

1 0430

0022

Motivation 1

Table 45 Correlation between leadership styles and the level of staff

motivation

46 REGRESSION ANALYSIS

In this study multiple regression analysis was applied Each variable from

factor scores were used in the analysis Table 45 shows the results of multiple

regression analysis of the research The findings showed that leadership styles were

not significant and negatively correlate with level of motivation of staff The R2 =

38

0184 indicates that 1840 of the variance in variable level of motivation of the

staff (dependent variable) can be explained by leadership styles

Beta coefficient the achievement oriented has the highest B β =0225

followed by supportive leadership style β = 0111 directive β =0024 and the lowest

is participative leadership style is β = - 0003That means one unit increase in

directive leadership style will lead to 0024 increase in the level of motivation for

supportive leadership style one unit increase will lead to 00111 increase in the level

of motivation one unit increase in participative will lead to -0003 change in the

level of motivation of staff and one unit increase in achievement oriented will lead

to 0225 increase to the level of motivation of staff The findings explain that the

components of the leadership styles do not explain the level of motivation of the

staff

Instruction

R2=0184

Adjusted R2=0103 F= 2499 p lt 005

Dependent Variable Level of staff Motivation

Unstandardised

Coefficients

Standardise

d

Coefficient

Model B Std Error Beta t Sig

(Constant) 2268 0446 5430 0000

Total Score Directive 0024 0186 0031 0144 0984

Total Score Supportive 0101 0177 0161 0691 0585

Total Score Participative -0003 0191 -0055 -0020 1082

Total Score Achievement 0225 0170 0312 1456 0210

39

Table 46 Multiple Regression Analysis (n=50)

40

Chapter 5

CONCLUSION AND RECOMMENDATION

51 INTRODUCTION

This chapter target to discuss the outcome shown in the previous chapters by

setting against them with those finding principles and earlier investigation in the

common field Moreover the investigationrsquos confines and recommendations for the

future research and practice are shown in this chapter

52 DISCUSSION OF FINDING

The objectives of this investigation were to determine the relationship

between leadership style and motivation level It is a study of Apple Incorporation

The outcome of this investigation gives that the leadership styles are supported to the

level of staff motivation The independents variables had correlation with the level of

the staff motivation that is illustrated in Table 42 in the preceding chapter

Based on the analysis of the research (Sample the leadership styles of the

manager of the Apple Incorporation) is significant with the leadership style which

has been practiced by Chief Executive Officer of Apple Incorporation in the District

41

of Johor Bahru Johor James Liow 1992) Analysis from the research found that the

most dominant leadership is achievement oriented followed by supportive directive

participative and achievement oriented

In discussing the results the researchers prefer to discuss each hypothesis

separately in order to get an accurate and complete perceptive of the relationship

between leadership style and motivation level

The results revealed that the respondents perceived the all four leadership

styles of the manager have relation with their level of motivation towards their jobs

Furthermore the results revealed that there is significant relationship between

leadership style and motivation level

What is remarkable here is that this findings correlates strongly with the

arguments that say that relationship between leadership style and motivation level

can be both influential and no influential with staffrsquos motivation and his or her

leadership styles depends on his or her choice of the style that suits the situation or

the company

For example the researchers of University Malaya claimed that the

leadership styles of leader had relationship with staffrsquos motivation but depending on

their jobs according to the job description and the organizational chart that informs

employees what when and how tasks should be done

53 LIMITATION OF STUDY

One of the limitations in research includes lack of adequate information on a

particular subject Research equipments are very hard or expensive to acquire leading

to formulation mere assumptions Another hindrance is poor or inaccessibility to the

region of study

Some of the limitations of doing a research include access of information

availability of enough resources and time management The availability of experts in

42

editing and guidance may also be minimal where support from friends or

organisation may not be enough

The limitations of the study are those characteristics of design or

methodology that impacted or influenced the application or interpretation of the

results of your study They are the constraints on generalizability and utility of

findings that are the result of the ways in which you chose to design the study andor

the method used to establish internal and external validity

Another limitation related to building the evidence about ldquosurvival of

consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin

spiritrdquo Not knowing all of your extended family members limits your ability to

verify statements communicated by the Medium When information related to a

discarnate is not verified this result could be related to the sitterrsquos limitations but it

may also be related to the Medium These challenges however highlight the

limitations of spirit communication and in general further highlights the complexity

of studying the ldquoA study of Apple Incorporationrdquo

Limitations in research methods vary depending on the type of method used

and how it was conducted They include language barriers you might want to do a

research on something that is in a language which you do not understand and the

production of a translator is not available You might also be short of the research

materials and others are not immediately available among others

Limitations are influences that the researcher cannot control They are the

shortcomings conditions or influences that cannot be controlled by the researcher

that place restrictions on your methodology and conclusions Any limitations that

might influence the results should be mentioned

54 SUGGESTIONS FOR FUTURE RESEARCH

From this research the researcher recommends a several means that could be

taken to improve staffrsquos motivation by concentrating on leadership styles

43

According to Marketing minds (2012) Apple Inc uses the Apple brand to

compete across several highly competitive markets including the personal computer

industry with its Macintosh line of computerslaptops and related software the

consumer electronics industry with products such as the iPod digital music

distribution through iTunes Music Store the smart phone market with the Apple

iPhone magazine book games and applications publishing via the AppsStore for

iPhone and the iPad tablet computing device and movie and TV content distribution

with Apple TV The company is also establishing a very strong marketing presence

relative to the rival (Google) in the advertising market via its business Apps and iAd

network Steve Jobs the co-Founder of Apple described the company as being a

mobile devices company largest in the world as their revenues are bigger than

Nokia Samsung or Sonys mobile devices business

The story started two months ago when Google released its first smart phone

This new smart phone made by a Taiwanese company called HTC and the phone

called Nexus One After three weeks Apple Company said is going to sue the

manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC

The company which has been releasing iPhone since 2007 believes that HTC

illegally used 20 patents of Apple These patents are related to user interface

architecture and hardware of iPhone Apple Company filed a lawsuit in US District

Court in Delaware and an objection presented to the International Trade Commission

in USA too

In response to these accusations made by Apple Company against HTC

company The HTC denied Applersquos allegations and declared to fight the suit In other

response HTC said it has been making phones for a far longer time than Apple

including a touch screen device called the XDA that predates the iPhone by about 5

years

Implications

The implications here appear to be that HTCrsquos technological primary somehow goes

against Applersquos claims that the company violated 20 of its patents And while itrsquos

certainly possible that that might be the case itrsquos hard to accept that argument

without a list of patents to back it up

Patents

44

Here some of the patents that Apple Company accusing HTC Company used them

for its new Nexus phone manufactured for Google They are Multi-touch Screen

Multifinger gestures device integration and multitasking accelerometer patents

What is Android Android is a software installed in the mobile devices that includes

an operating system middleware and key applications The Android SDK provides

the tools and APIs necessary to begin developing applications on the Android

platform using the Java programming language

Terminology

Today in the market consumer have a lot of options for every product

whether it be an IT product or Home PCs or consumer durables or a FMCG product

This study may be helpful for company to know about the factors affecting the

consumer behavior and patterns of the consumer It may also be helpful to know the

specific requirement of customer so that the customer can be easily satisfied

Moreover this study helps to know the buying habits and patterns of customer The

study will help the company to understand the relationship that a consumer have with

their Apple product It will help to ascertain the reason which makes the undisputed

leader in almost every segment in which they operate

All Apple Professional Development facilitators are educators themselves

That gives them a unique view they know whatrsquos important in the classroom so they

can ensure that you learn about your Apple products and how they can best serve you

and your students We have created workshops in the following categories

These curriculum-focused workshops help teachers apply their skills with

Apple products to specific areas and disciplines to produce effective personal

learning for their students

Focused on technology skills these foundational workshops help teachers

become confident and comfortable integrating Apple products into their teaching

strategies

These workshops for school leaders and Education decision-makers focus on

issues important to success such as visioning and planning

Our research investigated the role of social norms in an extended theory of

planned behavior (TPB) in the explanation of prostatecolorectal cancer screening

(CS) intention and the prediction of CS uptake among men

45

Apple is well known for giving its customers things that they need but didnt

know they needed until the product shipped In that spirit Apple is in a unique

position to make further gains with that philosophy especially as other companies

pull back reduce RampD or get out of some markets completely

I written before about how Apples financial position gives it a unique

competitive advantage over the competition That discussion pointed to how Apple

can pay cash for components get to the front of supplier delivery schedules then

through volume drive prices down putting extreme price pressure on the

competition while they develop the next generation with RampD dollars

Even as Apple does this they are mindful of their brand Selling cheap

products doesnt sit well with Apple and they definitely dont want to undercut or

cannibalize other product lines

So if one asks the question about what Apple can deliver in a time when

customers are watching every penny its silly to envision a cheaper stripped down

version of a product thats already doing well Instead as Apple ponders how to

deliver new products to cost conscious customers the company tends to think about

holes in the market that can be exploited with their technology -- but which dont

undercut current products

There are other considerations as well For example the iPod touch doesnt

have a camera or an FM radio Other than the CPU it doesnt radiate and can

therefore be used in corporate or government environments that would otherwise

forbid a device that could be a security concern Our fantasies often neglect to

consider such things Because people expect to use their iPhone anywhere that

device has a different set of design constraints

Availability of multi-modal logistics services has been introduced and

occupational safety and health management system elaborated The DTPB can

provide a useful framework for evaluating interventions to increase logisticians

motivations to safety performance The overriding aim of this study was to design

and pilot test a questionnaire for subsequent use in a large-scale survey This study

describes the early stages of a research questionnaire development and a pilot study

The main results of this pilot study that the questionnaire proved to be reliable and

the analysis although preliminary provided strong support for the predictive power

of the DTPB The evaluation led to minor changes in the questionnaire Currently

46

the relevant literature surrounding the DTPB reveals a lack of research that utilizes

empirically validated theories in the field of logistics safety There is therefore a need

to consider more practical issues that emerge when applying the theory As is often

the case with the DTPB questionnaire the participants thought the questionnaire was

rather long This is important given that lengthy questionnaires can impact on data

quality through reduced completion rates due to factors such as lowered participant

motivation The length of the questionnaire could be accommodated thereby

encouraging participation Another comment levied at the DTPB questionnaire is that

it appears rather repetitive Indeed responses received in the present context included

wersquove answered that already Alternatively it may be better to group the outcomes

and behavioural belief statements and address the issue of similarity

Although the key purpose of this study was to develop and pilot a

questionnaire and not to generalize its findings it is of interest to note that the

occupational doctors advice has significant relationship to safety performance One

possible reason is that occupational safety and health information is not easily

available thereby increasing the reliance of the workers on the occupational doctors

advice This finding together with the significant influence of peer culture within the

DTPB framework would seem to strengthen the view that increasing exposure of

logisticians to occupational safety and health may encourage more positive

subjective norms and implies that contact with occupational doctors may encourage

the logisticians to work safely

Deeper interpretation suggests that peers causal attributions regarding safety

performance in their workplace may exert a comparatively strong influence over

logisticians991257 safety It also adds weight to the suggestion that occupational safety

and health training should form part of the logistics company991257s annual training plan

and as such supports the view that occupational safety and health intervention

programmes are required

He findings from questionnaire pilot test seem to corroborate previous

research by suggesting that subjective norms is a key issue to be addressed in any

occupational safety and programme as is the case of the logistics sector The result is

in line with the results reported by Hamilton and White Paris and Van den Broucke

and Fogarty and Shaw who found subjective norms to be important in affecting

adoption of a system As such it would seem that efforts should be made to enhance

knowledge and in particular to highlight the benefits of safety performance for both

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

REFERENCES

Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 24: Thesis Leadership of Apple

14

CHAPTER 2

LITERATURE REVIEW

21 DEFINITION AND MOTIVATION THEORY

Motivation is internal and external factors that stimulate desire and energy in

people to be continually interested and committed to a job role or subject or to make

an effort to attain a goal

Motivation results from the interaction of both conscious and unconscious

factors such as the (1) intensity of desire or need (2) incentive or reward value of the

goal and (3) expectations of the individual and of his or her peers These factors are

the reasons one has for behaving a certain way An example is a student that spends

extra time studying for a test because he or she wants a better grade in the class

Motivation is also a feeling of enthusiasm or interest that makes you

determined to do something Motivation is the desire that fuels a person to do certain

things based on the wants and needs of a person If a person wishes to meet these

wants and needs then it necessitates him to motivate himself so that he can make

certain moves A person is unique and apart from another so his wants and needs

vary greatly from that of the other The same is true for the peoples levels of

motivation

The different wants and needs in every person vary in intensity based on the

focus goals and the total human psyche of the person This is why the motivation of

a person is unique despite having similar wants and needs with others

The decision to increase your motivation is the key to the bringing a greater

sense of it for yourself This can be done by putting greater focus on the things that

15

you want to achieve until you actually accomplish them The stronger your focus is

on the goal the greater the motivation will be

The truth of the matter is if you are unable to keep track of your goals it can

be generalized that you do not really desire to achieve it Motivation can come

naturally and no amount of inspirational talk will set you to action if you really are

not into taking the goal seriously

Setting goals that stir positive feelings within you are important to keep

yourself motivated Once you have found these focus yourself on being able to get a

hold of them There will be a lot of distractions so pick up at a comfortable pace and

make things happen

The definition of motivation involves the total understanding of the self

Receiving rewards is one reason for being motivated but beyond that is a set of

benefits that are more valuable than concrete rewards These can be enhanced work

output more productivity better work habits and an increased of understanding of

yourself

According to various theories motivation may be rooted in the basic need to

stay motivated in the face of challenges and negative people Setbacks and

unsupportive colleagues or friends will make you even more determined when you

know how to stay motivated avoid the criticism endless nagging and moaning of

those around you When you easily and effortlessly get things done you give people

little reason to criticize you In fact they are likely to give you more freedom to do

things your way start new projects with enthusiasm and stay motivated over time

When you can see things through to completion you will have renewed confidence in

your ability to succeed stop things getting any worse When you know how to be

highly motivated in a matter of seconds you can turn around situations you have

neglected in the past feel in charge of you life As you get more done with ease you

will have order where you used to have chaos You will know what you want and

feel compelled to move ahead and get it develop leadership skills and positively

affect those around you Your drive and enthusiasm will touch everyone you deal

with People will turn to you for leadership and guidance enjoy a more harmonious

home life Imagine hearing praise and gratitude for all the little things you get done

around the house You will enjoy a satisfying feeling of accomplishment at the end

of each evening eliminate problems while they are small You will deal with

potential problems and concerns sooner rather than later This habit alone will put

16

you back in control save money by getting things done on time You will eliminate

those late fees fines and charges that procrastinators waste their hard earned money

on put an end to regrets Become the kind of person who jumps on opportunities

And enjoy the excitement and passion you feel when you are giving 100

understand what motivates you and enjoy greater success When you discover your

unique motivation blueprint getting ahead will never be a mystery again You can

fire up your motivation engine whenever you choose to move ahead quickly in your

career When you can calmly and efficiently get your work done you position

yourself for more responsibility and a higher salary earn the respect of your boss and

colleagues As a dependable and productive member of the team people will

appreciate you and seek your valuable advice on important matters and Feel fantastic

about yourself As a motivated self-starter your self-esteem will soar you will

accomplish much more have greater success and live a full life

22 DEFINITION CONCEPT AND LEADERSHIP THEORY

In a research on leadership_(Stodgill(1974) has identified more than eleven

explanations on leadership which has different foundation Many definitions have

been identified by researchers for example Stoggil (1950) explained that leadership is

a process to influence people to achieve certain goals and target Tannembum amp

Massarik (1957) explained that A frame of reference Management

Science (October) 1-19t hellip)

Individuals are concerned not only with the absolute amounts of rewards they

receive for their efforts but also the praising from employer We lead when we

manage a football team or teach a classroom of children We lead our own children

when we are parents and we lead when we organize anything We certainly lead

when we manage projects or develop a new business We lead the moment we take

the first supervisory responsibility at work and we may lead even before we assume

official responsibility to do anything A vicar or preacher leads a congregation A

17

writer or visionary may lead when he or she puts pen to paper and creates a book or

poem or article which inspires and moves others to new thoughts and actions A

monarch and a president are both leaders So is a local councillor and so can be a

community fund-raiser A ruthless dictator is a leader So was Mother Theresa and

so was Mahatma Gandhi

We can find leadership in every sort of work and play and in every sort of

adventure and project regardless of scale and regardless of financial or official

authority And so given the many ways in which leadership operates it is no surprise

that leadership is so difficult to define and describe

Leadership is a process by which a person influences others to accomplish an

objective and directs the organization in a way that makes it more cohesive and

coherent Leaders carry out this process by applying their leadership attributes such

as beliefs values ethics character knowledge and skills

To inspire your workers into higher levels of teamwork there are certain

things you must be know and do These do not come naturally but are acquired

through continual work and study Good leaders are continually working and

studying to improve their leadership skills they are NOT resting on their laurels

The difference of staffsrsquo perceptions might be influenced by gender age

status academic qualifications work tenure educational level family background

interest and so on Itrsquos clear that the perceptions of staffs on their managerrsquos

leadership style can be influenced with so many factors and it plays an important role

is determining the climate success organization and the level of achievement of the

organization itself

23 PATH GOAL THEORY

The Path-Goal model is a theory based on specifying a leaders style or behavior that

best fits the employee and work environment in order to achieve goals (House

18

Mitchell 1974) The goal is to increase an employees motivation empowerment

and satisfaction so that they become productive members of the organization

Leadership concept that the subordinates accept a leaders behavior only so

far as they view it as resulting in immediate or future benefit Thus a leaders main

function is to clear a path to the realization of the subordinates goals he or she must

choose the behavior patterns that are most applicable in helping the subordinates get

what they want

Path-Goal is based on Vrooms (1964) expectancy theory in which an

individual will act in a certain way based on the expectation that the act will be

followed by a given outcome and on the attractiveness of that outcome to the

individual The path-goal theory was first introduced by Martin Evans (1970) and

then further developed by House (1971)

Leaders can take a strong or limited approach in these In clarifying the path

they may be directive or give vague hints In removing roadblocks they may scour

the path or help the follower move the bigger blocks In increasing rewards they

may give occasional encouragement or pave the way with gold

In fact leader should clarify the path so subordinates know which way to go

remove roadblocks that are stopping the things going there and Increasing the

rewards along the route There are four style of leadership which are supportive

directive participative and achievement-oriented leadership

Supportive leadership

Considering the needs of the follower showing concern for their welfare and

creating a friendly working environment This includes increasing the followers self-

esteem and making the job more interesting This approach is best when the work is

stressful boring or hazardous The leader make work pleasant for the workers by

showing concern for them and by being friendly and approachable It is most

effective in situations in which tasks and relationships are physically or

psychologically challenging Good relations are promoted with the group and

sensitivity to subordinates needs is shown

Directive Leadership

Telling followers what needs to be done and giving appropriate guidance

along the way This includes giving them schedules of specific work to be done at

19

specific times Rewards may also be increased as needed and role ambiguity

decreased (by telling them what they should be doing)

This may be used when the task is unstructured and complex and the follower

is inexperienced This increases the followers sense of security and control and

hence is appropriate to the situation

The leader informs her followers on what is expected of them such as telling

them what to do how to perform a task and scheduling and coordinating work It is

most effective when people are unsure about the task or when there is a lot of

uncertainty within the environment Specific advice is given to the group and ground

rules and structure are established For example clarifying expectations specifying

or assigning certain work tasks to be followed

Participative leadership

Consulting with followers and taking their ideas into account when making

decisions and taking particular actions This approach is best when the followers are

expert and their advice is both needed and they expect to be able to give it The

leaders consult with their followers by consulting with them before making a

decision on how to proceed It is most effective when subordinates are highly trained

and involved in their work Decision making is based on consultation with the group

and information is shared with the group

Achievement-oriented leadership

Setting challenging goals both in work and in self-improvement (and often

together) High standards are demonstrated and expected The leader shows faith in

the capabilities of the follower to succeed This approach is best when the task is

complex

The leader sets challenging goals for his followers expects them to perform

at their highest level and shows confidence in their ability to meet this expectation

It is most effective in professional work environments such as technical or

scientific or in achievement environments such as sales Challenging goals are set

and high performance is encouraged while confidence is shown in the groups ability

The path-goal theory by House(1971) also known as the path-goal theory of

leader effectiveness or the path-goal model is a leadership theory in the field

The original path-goal theory identifies achievement-oriented directive

participative and supportive leader behaviors

20

The directive path-goal clarifying leader behaviour refers to situations where

the leader lets followers know what is expected of them and tells them how to

perform their tasks

24 NEED FOR ACHIEVEMENT THEORY

Need for Achievement (n Ach) is the degree to which someone is motivated

to set and reach goals People with a high n Ach are usually driven to succeed for

internal reasons such as personal satisfaction rather than by external pressures

Personality trait characterized by an enduring and consistent concern with

setting and meeting high standards of achievement This need is influenced by

internal drive for action (intrinsic motivation) and the pressure exerted by the

expectations of others (extrinsic motivation) Measured by thematic appreciation

tests need for achievement motivates an individual to succeed in competition and to

excel in activities important to him or her

These individuals work hard to meet their goals and tend to take on tasks that

are moderately difficult to accomplish If they choose a goal that is too easy the

achievement is not very rewarding and if they chose something that is too difficult

success may not be obtainable Say someone with a high n Ach is just beginning to

set high standards for themselves in fitness They may aim to run a 5k (3-mile) race

but they would shy away from a longer race until they have become a more

experienced runner so they arenrsquot setting themselves up for failure

People high in N-Ach are characterized by a tendency to seek challenges and

a high degree of independence Their most satisfying is the recognition of their

achievements

21

25 DIRECTIVE LEADERSHIP STYLE

The directive leadership style is one of four leadership behaviours identified

by the path-goal theory of leadership Directive leadership is characterized by setting

clear objectives and rules for your subordinates and ensuring that your expectations

and directions are clearly defined and understood by your subordinates Directive

leadership may be advisable when subordinates are unskilled or inexperienced at a

complex task It may backfire if imposed upon highly skilled and experienced

employees who are extremely competent to perform the task

An instructional type of managerial style characterized by a leader who tells

subordinate staff what they are expected to do and how to perform the expected

tasks A directive leadership style might be helpful for a manager within a business

where their subordinate staff members have jobs that are not particularly specialized

and so they need more guidance to avoid uncertainty

Directive leadership is one of five models of leadership described by Bernard

Bass Directive leadership is a style of leading people in a business or project It is

probably the most common form of leadership existing in large businesses today It

is very common in traditional business and traditional cultures This style of

leadership consists of a manager or superior person directing subordinates to

complete or work on a task at hand The manager will tell the employee exactly what

to do and how to do it He or she will have specific standards and will demand that

they be met The manager leads with total authority The military is a good example

of directive leadership However in business it does not always work as well

Directive leadership does not allow an employee to reach their potential nor does it

allow the employee to express their independent thoughts or creativity

Directive leader is a leader who is very strict autocratic makes use of his

power of influence from his position to control reward and force the followers to

comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)

22

26 SUPPORTIVE LEADERSHIP STYLE

Supportive Leadership is one of the leadership styles found in path-goal

theory A supportive leader try to decrease employee stress and frustration in the

workplace This method is effective when your work tasks are dangerous tedious

and stressful but is not really effective if your work tasks are intrinsically motivating

because you dont need to be motivated to do the work

Supportive leadership is a kind of leadership where you listen to your

workers and help them out when they need help Supportive leadership is an opposite

of autocratic leadership and is much more successful in many fields of work But not

in all of course

The leadership style I use to follow is Supportive leadership because

according to me the followers are as important as task The goals can only be achieve

with the help of followers if followers are facing any problem either in their personal

life or under organization roof the affection of that problem can be clearly measured

from their task results Moreover I use self-made theory in my leadership which is

Get addict an achieve according to this a person can achieve anything but the

conditions is that the person must be addicted to it If followers are facing any

grievances they canrsquot be addicted towards achievement Supportive leader in my way

does not only mean handling grievances of followers but I call myself supportive

leader because I plan my tactics towards achieving a goal according to the followers

ability and skills moreover according to their willingness and motivation towards

work Supportive leadership is It leads people It doesnt drive them It involves

them It doesnt coerce them It never loses sight of the most important principle

governing any project involving human beings namely that people are more

important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive

leadership is working along with followers guiding them helping them instead of

working ahead of them Human beings are most important aspect of this type of

leadership According to me this leadership can be done effectively if leaders treat

followers as one who work with him rather work for him Being the basket ball

captain for two consecutive years I applied my leadership style and maintained a

team

23

Supportive leadership is a reference to a particular leadership style for

business As management styles became more complex in the 1970s and 1980s

theories began to grow up Businesses started looking not only at the techniques of

management but at the different types of leaders found in business and what

categories those leaders fell into By the 1990s concepts such as supportive

leadership had become widely accepted Supportive leadership is a naturally organic

and emotionally sensitive style like other styles it is especially useful in certain

circumstances but the company must adopt a culture that encourages such styles for

them to be effective

In supportive leadership the manager is not so interested in giving orders and

managing every detail as in giving employees the tools they need to work

themselves While delegation is a vital part of supportive leadership managers do

not simply assign tasks and then receive the results Instead they work through the

tasks with employees to improve skills and talent until the manager does not need to

worry about a task being done correctly and the employee is fully empowered in a

particular area

27 PARTICIPATIVE LEADERSHIP STYLE

Lewinrsquos study found that participative leadership also known as democratic

leadership is generally the most effective leadership style Democratic leaders offer

guidance to group members but they also participate in the group and allow input

from other group members In Lewinrsquos study children in this group were less

productive than the members of the authoritarian group but their contributions were

of a much higher quality

Participative leadership is a style of leadership that involves all members of a

team in identifying essential goals and developing procedures or strategies to reach

those goals From this perspective this leadership style can be seen as a leadership

style that relies heavily on the leader functioning as a facilitator rather than simply

24

issuing orders or making assignments This type of involved leadership style can be

utilized in business settings volunteer organizations and even in the function of the

home

Participative leaders encourage group members to participate but retain the

final say over the decision-making process Group members feel engaged in the

process and are more motivated and creative

One of the main benefits of participative leadership is that the process allows

for the development of additional leaders who can serve the organization at a later

date Because leaders who favor this style encourage active involvement on the part

of everyone on the team people often are able to express their creativity and

demonstrate abilities and talents that would not be made apparent otherwise The

discovery of these hidden assets help to benefit the work of the current team but also

alerts the organization to people within the team who should be provided with

opportunities to further develop some skill or ability for future use

One potential disadvantage of participate leadership is the time factor This

leadership style does often involve the need for more time before action is taken

This is only natural since the very nature of this leadership style means allowing

input from every member of the team However the extra time necessary for this

process often leads to decisions that ultimately benefit everyone to a greater degree

than faster decisions that are more limited in scope

Participative leadership also expands the range of possibilities for the team

When leadership styles that essentially leave all the direction and decision making in

the hands of one individual it is much more difficult to see a given approach from

several different angles When the leadership style encourages others to be involved

in the decision making process a given course of action can be approached from a

variety of perceptions This can often point out strengths or weaknesses to the

approach that would have gone unobserved and thus unresolved without this type of

participatory brainstorming and decision making

Effective participative leadership allows the talents and skills of all the team

members to be utilized in arriving at decisions and taking courses of action While

the team leader is usually still responsible for making the final decision this sharing

of functions within the team provide the perfect environment for everyone to provide

input that has the potential to make that final decision more well-rounded and

ultimately profitable for the company as a whole

25

28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE

Management which sets challenging goals assists in training emphasizes

improvement and expects the highest levels of performance

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

Achievement-oriented leaders always learn They always take risk They

never gamble (There is a difference) They always teach and mentor others They

understand that failure to adapt and change means death and destruction on a

competitive battlefield Either products are always changing or consumers are

changing so businesses must adapt or dieAchievement -oriented leaders put the

right people on the bus and go to great lengths to keep them there They never

change the deal with their employees (except to make it sweeter) They share

success They set stretch goals and achieve them It is fascinating to watch those

leaders work with their teams They are unstoppable

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

26

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION

There are a number of different styles of leadership and management that are

based on different theories The individuals style will be use based on a combination

of their beliefs values and preferences as well as the organizational culture and

norms which will encourage some styles and discourage others

Idealized influence describes managers who are exemplary role models for

associates Managers with idealized influence can be trusted and respected by

associates to make good decisions for the organization Intellectual Stimulation

describes managers who encourage innovation and creativity through challenging the

normal beliefs or views of a group Managers with intellectual stimulation promote

critical thinking and problem solving to make improvement of organization

performance

Inspirational motivation describes managers who motivate associates to

commit to the vision of the organization Managers with inspirational motivation

encourage team spirit to reach goals of increased revenue and market growth for the

organization Individual consideration describes managers who act as coaches and

advisors to the associates Managers with individual consideration encourage

associates to reach goals that help both the associates and the organization

27

CHAPTER 3

METHODOLOGY

31 RESEARCH DESIGN

A research design encompasses the methodology and procedures employed to

conduct scientific research The design of a study defines the study type (descriptive

correlational semi-experimental experimental review meta-analytic) and sub-type

(eg descriptive-longitudinal case study) research question hypotheses

independent and dependent variables experimental design and if applicable data

collection methods and a statistical analysis plan

The research design is also the framework for conducting the marketing

research project that clarified the necessary procedure in order to obtain the

information needed to solve all the marketing problem

In order to collect as much data as possible a combination of descriptive and

analytical research designs based on result from the questionnaire observation and

interview were used by the researcher to analyses the influence of leader on

competitive market concept of motivation in organization and the ways that human

performances on a job can be link with ability and motivation in Apple Inc

The method has been used is to distribute the questionnaire throughout the

staff in order to collect a better result The reason for choosing this method is

28

because this is the most effectives way to study the relationship between leadership

style and motivational level The raw data was analyze according to the research

objectives

32 POPULATION AND SAMPLING TECHNIQUE

The population of this study are all the staff from Apple Inc The population

chosen consider those who have had experiences working in such a high

technological company like Apple Inc The Sampling technique used in this research

was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the

south of Ireland

Figure 31 Required Sample Size

29

CHAPTER 4

RESEARCH FINDING

A questionnaire is a means of eliciting the feelings beliefs experiences

perceptions or attitudes of some sample of individuals As a data collecting

instrument it could be structured or unstructured

The questionnaire is most frequently a very concise preplanned set of

questions designed to yield specific information to meet a particular need for

research information about a pertinent topic The research information is attained

from respondents normally from a related interest area The dictionary definition

gives a clearer definition A questionnaire is a written or printed form used in

gathering information on some subject or subjects consisting of a list of questions to

be submitted to one or more persons

The method of questionnaire have some advantages of in Economy - Expense

and time involved in training interviewers and sending them to interview are reduced

by using questionnaires Uniformity of questions - Each respondent receives the

same set of questions phrased in exactly the same way Questionnaires may

therefore yield data more comparable than information obtained through an

interview Standardization - If the questions are highly structured and the conditions

under which they are answered are controlled then the questionnaire could become

standardized The disadvantages of questionnaire are respondentrsquos motivation is

difficult to assess affecting the validity of response

30

41 RESPONSE RATE

The laminated random sampling technique was used and a total of 100

samples size were selected out of 100 populations 100 questionnaires were received

that is representing 90 of response rate The sample size was reasonable and

beyond the target that we set early and exceed our expectation This is to allow

further analysis that was surpass the demand

42 DESCRIPTIVE DEMOGRAPHIC PROFILE

The demographic profile is in Table 41 The distribution of respondents

includes 65 male and 35 female The age of respondents was from below 30

years 35 45 between 30 to 40 years 20 between 40 to 50 years While for

years of experience 30 out of the 50 respondents that we carried out for

questionnaire have less than 5 years of experience 30 between 6 to 10 years 28

between 11 to 15 years and 12 have more than 16 years of experience

For the level of education 45 stand for those who have SPMMCEOthers 30 of

the respondents have STPMHSEDIPLOMA 18 of the respondents have degree

and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of

them are single 38 of the respondents are married and only 20 of them are

widowed

Demographic

Items

Frequency Percentage ()

Gender

Male 65 65

Female 35 35

31

Age

lt30 35 35

31-40 45 45

41-50 20 20

Length of Service

lt5 30 30

6-10 30 30

10-15 28 28

gt16 12 12

Education

SPMMCE 45 45

STPMHSE

DIPLOMA

30 30

Degree 18 18

Masterrsquos Degree 7 7

Status

Single 42 42

Married 38 38

Widowed 20 20

Table 41 Demographic Profile

43 DESCRIPTIVE ANALYSIS

32

Design of minimum maximum mean and standard deviation of each item

can be refer rend to the table 42 below Based on the table it reveals that the

minimum value for the directive leadership style is 1 and maximum is 5 In term of

mean and standard deviation of the directive leadership style are 257 413 1144

and 1336 respectively

For supportive leadership style the minimum mean will be 334 and the

highest are 444 For standard deviation is 0991 and 1386 respectively

For minimum value for participative leadership style will be 1 and the

maximum is 5 in addition to that the mean and standard deviation of the variable is

between 367 to 444 and 367 and 1040 and 1264 respectively

The achievement oriented leadership style the mean and standard deviation

of the variable is between 349 to 413 and 1021 to 1165

For motivation achievement based on individual perception the minimum

values of variable range from 1 to 2 and the maximum variable is 5 Mean and

standard deviation of the variable is between 253 to 459 and 0906 to 1335

Variableconstruct Mean Std Deviation

Directive 358 1145

1 He has the final word in the office

matters

373 1336

2 He emphasizes that all rules and

regulations

257 1144

3 He give clear explanations of what is

expected of other

365 1224

4 He give subordinates explicit

instructions for how to do their work

413 1246

5 He show interest in subordinatesrsquo

personal concerns

382 1306

Supportive 383 1190

1 He often mingle with the staff 373 1386

2 He often spent time as necessary to 444 0991

33

hear complaint from staff

3 Providing guidance without pressure

is the

key to being a good leader

362 1259

4 As a rule leaders should allow

subordinates

to appraise their own work

334 1072

5 Leaders should give subordinates

complete

freedom to solve problems on their own

401 1240

Participative 408 1110

1 He is very responsive and easy to be

invited to discuss

367 1264

2 He easily understood 413 1105

3 When things go wrong and he need to

create a strategy to keep a project or process

running on schedule he call a meeting to get his

employees advice

433 1046

4 To get information out He send it by

email memos or voice mail very rarely is a

meeting called His employees are then

expected to act upon the information

384 1040

5 He want to create an environment

where the employees take ownership of the

project I allow them to participate in the

decision making process

444 1096

Achievement Oriented 387 1103

1 He determines the duties of staff 391 1113

2 He describes the conditions and tasks

and clearly what is expected

349 1021

3 He explain the level of performance 382 1165

34

that is expected of subordinates

4 He give vague explanations of what is

expected of subordinates on the job

413 1107

5 He consistently set challenging goals

for subordinates to attain

401 1110

Motivation Level 345 1178

1 1 I feel annoyed when thinking about

the things I would like to do new work

459 0906

2 I am ambitious in my career 288 1233

3 I am energized when

people count on me for ideas

439 0947

4 When involved in group projects my

team membersrsquo problems are my problems

301 1211

5 I find pleasure in recognizing and

celebrating the accomplishments of others

290 1125

6 As a practice I ask people

challenging questions when we are working on

projects together

301 1211

7 I take delight in complimenting

people I work with when progress is made

411 1190

8 I find it easy to be the cheerleader for

others when times are good and when times are

bad

382 1179

9 Team accomplishment is more

important to me than my own personal

accomplishments

321 1327

10 When involved in group projects I

am inclined to let my ideas be known

253 1335

Table 42 leadership style

35

44 RELIABILITY ANALYSIS

According to Hinton (2004) recommended four cut-off points for steadiness

which includes outstanding reliability (090 and above) high reliability (070 ndash 090)

moderate reliability (050 ndash 070) and low reliability (050 and below)

000 050 Low Reliability

050 070 Moderate Reliability

070 090 High Reliability

090 100 Outstanding

Reliability

Table 43 Reliability Analysis

Based on table 43 there are five constructs directive supportive

participative achievement-oriented and motivation level shown Cronbachrsquos Alpha

values of 0865 0914 0970 0974 and 0883 respectively None of constructs

confirm low reliability The high Cronbachrsquos Alpa values for all establish contain

that they are inwardly uniform That means all element of each establishes are

measuring the identical content creation In the nutshell the higher the Cronbachrsquos

Alpha value of a construct the higher the reliability is of measuring the same

construct

Const

ructs

Sample

Size(n)

No

of Items

Cronbachrsquos

Alpha (a)

Type

Direc 100 5 0865 High Reliability

36

tive

Supp

ortive

100 5 0914 Outstanding

Reliability

Partic

ipative

100 5 0970 Outstanding

Reliability

Achi

evement

100 5 0974 Outstanding

Reliability

Level

of Staff

Motivation

100 10 0883 Outstanding

Reliability

Table 44 Reliability Test

45 CORRELATION MATRIX

Correlation analysis was used to conclude and decide relationships between

two variables measured Toward this end Pearson correlation test was used to

diagnose whether leadership styles and motivation level are relevant to each other

Table 44 presents the correlation matrix results

Table 44 shows the relation of independent variables with motivation level

For finding the relation significant level plt 005 and plt 001were chosen

The value of correlation coefficient r for directive leadership style is 0356

with plt 005 which show a moderate relationship with the level of staff motivation

It is found that the value of correlation coefficient r for supportive leadership

style is 0369 with plt 001 show a strong relationship with the level of staff

motivation

Participative leadership style carry correlation coefficient value r of 035 2

with plt 005 which show a moderate relationship with the level of staff motivation

For achievement oriented leadership style the coefficient valuer is 0430

with plt 001 which show a strong relationship with the level of staff motivation

37

Correlation is significant at the 001 level (1-tailed)

Correlation is significant at the 005 level (1-tailed)

Constructs Directive Supportive Participative Achievement Motivation

() () () ()

Directive 1 0691 0717 0799 0356

0000 0000 0000 0012

() () ()

Supportive 1 0877 0676 0369

0000 0000 0009

() ()

Participative 1 0736 0352

0000 0012

()

Achievemen

t

1 0430

0022

Motivation 1

Table 45 Correlation between leadership styles and the level of staff

motivation

46 REGRESSION ANALYSIS

In this study multiple regression analysis was applied Each variable from

factor scores were used in the analysis Table 45 shows the results of multiple

regression analysis of the research The findings showed that leadership styles were

not significant and negatively correlate with level of motivation of staff The R2 =

38

0184 indicates that 1840 of the variance in variable level of motivation of the

staff (dependent variable) can be explained by leadership styles

Beta coefficient the achievement oriented has the highest B β =0225

followed by supportive leadership style β = 0111 directive β =0024 and the lowest

is participative leadership style is β = - 0003That means one unit increase in

directive leadership style will lead to 0024 increase in the level of motivation for

supportive leadership style one unit increase will lead to 00111 increase in the level

of motivation one unit increase in participative will lead to -0003 change in the

level of motivation of staff and one unit increase in achievement oriented will lead

to 0225 increase to the level of motivation of staff The findings explain that the

components of the leadership styles do not explain the level of motivation of the

staff

Instruction

R2=0184

Adjusted R2=0103 F= 2499 p lt 005

Dependent Variable Level of staff Motivation

Unstandardised

Coefficients

Standardise

d

Coefficient

Model B Std Error Beta t Sig

(Constant) 2268 0446 5430 0000

Total Score Directive 0024 0186 0031 0144 0984

Total Score Supportive 0101 0177 0161 0691 0585

Total Score Participative -0003 0191 -0055 -0020 1082

Total Score Achievement 0225 0170 0312 1456 0210

39

Table 46 Multiple Regression Analysis (n=50)

40

Chapter 5

CONCLUSION AND RECOMMENDATION

51 INTRODUCTION

This chapter target to discuss the outcome shown in the previous chapters by

setting against them with those finding principles and earlier investigation in the

common field Moreover the investigationrsquos confines and recommendations for the

future research and practice are shown in this chapter

52 DISCUSSION OF FINDING

The objectives of this investigation were to determine the relationship

between leadership style and motivation level It is a study of Apple Incorporation

The outcome of this investigation gives that the leadership styles are supported to the

level of staff motivation The independents variables had correlation with the level of

the staff motivation that is illustrated in Table 42 in the preceding chapter

Based on the analysis of the research (Sample the leadership styles of the

manager of the Apple Incorporation) is significant with the leadership style which

has been practiced by Chief Executive Officer of Apple Incorporation in the District

41

of Johor Bahru Johor James Liow 1992) Analysis from the research found that the

most dominant leadership is achievement oriented followed by supportive directive

participative and achievement oriented

In discussing the results the researchers prefer to discuss each hypothesis

separately in order to get an accurate and complete perceptive of the relationship

between leadership style and motivation level

The results revealed that the respondents perceived the all four leadership

styles of the manager have relation with their level of motivation towards their jobs

Furthermore the results revealed that there is significant relationship between

leadership style and motivation level

What is remarkable here is that this findings correlates strongly with the

arguments that say that relationship between leadership style and motivation level

can be both influential and no influential with staffrsquos motivation and his or her

leadership styles depends on his or her choice of the style that suits the situation or

the company

For example the researchers of University Malaya claimed that the

leadership styles of leader had relationship with staffrsquos motivation but depending on

their jobs according to the job description and the organizational chart that informs

employees what when and how tasks should be done

53 LIMITATION OF STUDY

One of the limitations in research includes lack of adequate information on a

particular subject Research equipments are very hard or expensive to acquire leading

to formulation mere assumptions Another hindrance is poor or inaccessibility to the

region of study

Some of the limitations of doing a research include access of information

availability of enough resources and time management The availability of experts in

42

editing and guidance may also be minimal where support from friends or

organisation may not be enough

The limitations of the study are those characteristics of design or

methodology that impacted or influenced the application or interpretation of the

results of your study They are the constraints on generalizability and utility of

findings that are the result of the ways in which you chose to design the study andor

the method used to establish internal and external validity

Another limitation related to building the evidence about ldquosurvival of

consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin

spiritrdquo Not knowing all of your extended family members limits your ability to

verify statements communicated by the Medium When information related to a

discarnate is not verified this result could be related to the sitterrsquos limitations but it

may also be related to the Medium These challenges however highlight the

limitations of spirit communication and in general further highlights the complexity

of studying the ldquoA study of Apple Incorporationrdquo

Limitations in research methods vary depending on the type of method used

and how it was conducted They include language barriers you might want to do a

research on something that is in a language which you do not understand and the

production of a translator is not available You might also be short of the research

materials and others are not immediately available among others

Limitations are influences that the researcher cannot control They are the

shortcomings conditions or influences that cannot be controlled by the researcher

that place restrictions on your methodology and conclusions Any limitations that

might influence the results should be mentioned

54 SUGGESTIONS FOR FUTURE RESEARCH

From this research the researcher recommends a several means that could be

taken to improve staffrsquos motivation by concentrating on leadership styles

43

According to Marketing minds (2012) Apple Inc uses the Apple brand to

compete across several highly competitive markets including the personal computer

industry with its Macintosh line of computerslaptops and related software the

consumer electronics industry with products such as the iPod digital music

distribution through iTunes Music Store the smart phone market with the Apple

iPhone magazine book games and applications publishing via the AppsStore for

iPhone and the iPad tablet computing device and movie and TV content distribution

with Apple TV The company is also establishing a very strong marketing presence

relative to the rival (Google) in the advertising market via its business Apps and iAd

network Steve Jobs the co-Founder of Apple described the company as being a

mobile devices company largest in the world as their revenues are bigger than

Nokia Samsung or Sonys mobile devices business

The story started two months ago when Google released its first smart phone

This new smart phone made by a Taiwanese company called HTC and the phone

called Nexus One After three weeks Apple Company said is going to sue the

manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC

The company which has been releasing iPhone since 2007 believes that HTC

illegally used 20 patents of Apple These patents are related to user interface

architecture and hardware of iPhone Apple Company filed a lawsuit in US District

Court in Delaware and an objection presented to the International Trade Commission

in USA too

In response to these accusations made by Apple Company against HTC

company The HTC denied Applersquos allegations and declared to fight the suit In other

response HTC said it has been making phones for a far longer time than Apple

including a touch screen device called the XDA that predates the iPhone by about 5

years

Implications

The implications here appear to be that HTCrsquos technological primary somehow goes

against Applersquos claims that the company violated 20 of its patents And while itrsquos

certainly possible that that might be the case itrsquos hard to accept that argument

without a list of patents to back it up

Patents

44

Here some of the patents that Apple Company accusing HTC Company used them

for its new Nexus phone manufactured for Google They are Multi-touch Screen

Multifinger gestures device integration and multitasking accelerometer patents

What is Android Android is a software installed in the mobile devices that includes

an operating system middleware and key applications The Android SDK provides

the tools and APIs necessary to begin developing applications on the Android

platform using the Java programming language

Terminology

Today in the market consumer have a lot of options for every product

whether it be an IT product or Home PCs or consumer durables or a FMCG product

This study may be helpful for company to know about the factors affecting the

consumer behavior and patterns of the consumer It may also be helpful to know the

specific requirement of customer so that the customer can be easily satisfied

Moreover this study helps to know the buying habits and patterns of customer The

study will help the company to understand the relationship that a consumer have with

their Apple product It will help to ascertain the reason which makes the undisputed

leader in almost every segment in which they operate

All Apple Professional Development facilitators are educators themselves

That gives them a unique view they know whatrsquos important in the classroom so they

can ensure that you learn about your Apple products and how they can best serve you

and your students We have created workshops in the following categories

These curriculum-focused workshops help teachers apply their skills with

Apple products to specific areas and disciplines to produce effective personal

learning for their students

Focused on technology skills these foundational workshops help teachers

become confident and comfortable integrating Apple products into their teaching

strategies

These workshops for school leaders and Education decision-makers focus on

issues important to success such as visioning and planning

Our research investigated the role of social norms in an extended theory of

planned behavior (TPB) in the explanation of prostatecolorectal cancer screening

(CS) intention and the prediction of CS uptake among men

45

Apple is well known for giving its customers things that they need but didnt

know they needed until the product shipped In that spirit Apple is in a unique

position to make further gains with that philosophy especially as other companies

pull back reduce RampD or get out of some markets completely

I written before about how Apples financial position gives it a unique

competitive advantage over the competition That discussion pointed to how Apple

can pay cash for components get to the front of supplier delivery schedules then

through volume drive prices down putting extreme price pressure on the

competition while they develop the next generation with RampD dollars

Even as Apple does this they are mindful of their brand Selling cheap

products doesnt sit well with Apple and they definitely dont want to undercut or

cannibalize other product lines

So if one asks the question about what Apple can deliver in a time when

customers are watching every penny its silly to envision a cheaper stripped down

version of a product thats already doing well Instead as Apple ponders how to

deliver new products to cost conscious customers the company tends to think about

holes in the market that can be exploited with their technology -- but which dont

undercut current products

There are other considerations as well For example the iPod touch doesnt

have a camera or an FM radio Other than the CPU it doesnt radiate and can

therefore be used in corporate or government environments that would otherwise

forbid a device that could be a security concern Our fantasies often neglect to

consider such things Because people expect to use their iPhone anywhere that

device has a different set of design constraints

Availability of multi-modal logistics services has been introduced and

occupational safety and health management system elaborated The DTPB can

provide a useful framework for evaluating interventions to increase logisticians

motivations to safety performance The overriding aim of this study was to design

and pilot test a questionnaire for subsequent use in a large-scale survey This study

describes the early stages of a research questionnaire development and a pilot study

The main results of this pilot study that the questionnaire proved to be reliable and

the analysis although preliminary provided strong support for the predictive power

of the DTPB The evaluation led to minor changes in the questionnaire Currently

46

the relevant literature surrounding the DTPB reveals a lack of research that utilizes

empirically validated theories in the field of logistics safety There is therefore a need

to consider more practical issues that emerge when applying the theory As is often

the case with the DTPB questionnaire the participants thought the questionnaire was

rather long This is important given that lengthy questionnaires can impact on data

quality through reduced completion rates due to factors such as lowered participant

motivation The length of the questionnaire could be accommodated thereby

encouraging participation Another comment levied at the DTPB questionnaire is that

it appears rather repetitive Indeed responses received in the present context included

wersquove answered that already Alternatively it may be better to group the outcomes

and behavioural belief statements and address the issue of similarity

Although the key purpose of this study was to develop and pilot a

questionnaire and not to generalize its findings it is of interest to note that the

occupational doctors advice has significant relationship to safety performance One

possible reason is that occupational safety and health information is not easily

available thereby increasing the reliance of the workers on the occupational doctors

advice This finding together with the significant influence of peer culture within the

DTPB framework would seem to strengthen the view that increasing exposure of

logisticians to occupational safety and health may encourage more positive

subjective norms and implies that contact with occupational doctors may encourage

the logisticians to work safely

Deeper interpretation suggests that peers causal attributions regarding safety

performance in their workplace may exert a comparatively strong influence over

logisticians991257 safety It also adds weight to the suggestion that occupational safety

and health training should form part of the logistics company991257s annual training plan

and as such supports the view that occupational safety and health intervention

programmes are required

He findings from questionnaire pilot test seem to corroborate previous

research by suggesting that subjective norms is a key issue to be addressed in any

occupational safety and programme as is the case of the logistics sector The result is

in line with the results reported by Hamilton and White Paris and Van den Broucke

and Fogarty and Shaw who found subjective norms to be important in affecting

adoption of a system As such it would seem that efforts should be made to enhance

knowledge and in particular to highlight the benefits of safety performance for both

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

REFERENCES

Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 25: Thesis Leadership of Apple

15

you want to achieve until you actually accomplish them The stronger your focus is

on the goal the greater the motivation will be

The truth of the matter is if you are unable to keep track of your goals it can

be generalized that you do not really desire to achieve it Motivation can come

naturally and no amount of inspirational talk will set you to action if you really are

not into taking the goal seriously

Setting goals that stir positive feelings within you are important to keep

yourself motivated Once you have found these focus yourself on being able to get a

hold of them There will be a lot of distractions so pick up at a comfortable pace and

make things happen

The definition of motivation involves the total understanding of the self

Receiving rewards is one reason for being motivated but beyond that is a set of

benefits that are more valuable than concrete rewards These can be enhanced work

output more productivity better work habits and an increased of understanding of

yourself

According to various theories motivation may be rooted in the basic need to

stay motivated in the face of challenges and negative people Setbacks and

unsupportive colleagues or friends will make you even more determined when you

know how to stay motivated avoid the criticism endless nagging and moaning of

those around you When you easily and effortlessly get things done you give people

little reason to criticize you In fact they are likely to give you more freedom to do

things your way start new projects with enthusiasm and stay motivated over time

When you can see things through to completion you will have renewed confidence in

your ability to succeed stop things getting any worse When you know how to be

highly motivated in a matter of seconds you can turn around situations you have

neglected in the past feel in charge of you life As you get more done with ease you

will have order where you used to have chaos You will know what you want and

feel compelled to move ahead and get it develop leadership skills and positively

affect those around you Your drive and enthusiasm will touch everyone you deal

with People will turn to you for leadership and guidance enjoy a more harmonious

home life Imagine hearing praise and gratitude for all the little things you get done

around the house You will enjoy a satisfying feeling of accomplishment at the end

of each evening eliminate problems while they are small You will deal with

potential problems and concerns sooner rather than later This habit alone will put

16

you back in control save money by getting things done on time You will eliminate

those late fees fines and charges that procrastinators waste their hard earned money

on put an end to regrets Become the kind of person who jumps on opportunities

And enjoy the excitement and passion you feel when you are giving 100

understand what motivates you and enjoy greater success When you discover your

unique motivation blueprint getting ahead will never be a mystery again You can

fire up your motivation engine whenever you choose to move ahead quickly in your

career When you can calmly and efficiently get your work done you position

yourself for more responsibility and a higher salary earn the respect of your boss and

colleagues As a dependable and productive member of the team people will

appreciate you and seek your valuable advice on important matters and Feel fantastic

about yourself As a motivated self-starter your self-esteem will soar you will

accomplish much more have greater success and live a full life

22 DEFINITION CONCEPT AND LEADERSHIP THEORY

In a research on leadership_(Stodgill(1974) has identified more than eleven

explanations on leadership which has different foundation Many definitions have

been identified by researchers for example Stoggil (1950) explained that leadership is

a process to influence people to achieve certain goals and target Tannembum amp

Massarik (1957) explained that A frame of reference Management

Science (October) 1-19t hellip)

Individuals are concerned not only with the absolute amounts of rewards they

receive for their efforts but also the praising from employer We lead when we

manage a football team or teach a classroom of children We lead our own children

when we are parents and we lead when we organize anything We certainly lead

when we manage projects or develop a new business We lead the moment we take

the first supervisory responsibility at work and we may lead even before we assume

official responsibility to do anything A vicar or preacher leads a congregation A

17

writer or visionary may lead when he or she puts pen to paper and creates a book or

poem or article which inspires and moves others to new thoughts and actions A

monarch and a president are both leaders So is a local councillor and so can be a

community fund-raiser A ruthless dictator is a leader So was Mother Theresa and

so was Mahatma Gandhi

We can find leadership in every sort of work and play and in every sort of

adventure and project regardless of scale and regardless of financial or official

authority And so given the many ways in which leadership operates it is no surprise

that leadership is so difficult to define and describe

Leadership is a process by which a person influences others to accomplish an

objective and directs the organization in a way that makes it more cohesive and

coherent Leaders carry out this process by applying their leadership attributes such

as beliefs values ethics character knowledge and skills

To inspire your workers into higher levels of teamwork there are certain

things you must be know and do These do not come naturally but are acquired

through continual work and study Good leaders are continually working and

studying to improve their leadership skills they are NOT resting on their laurels

The difference of staffsrsquo perceptions might be influenced by gender age

status academic qualifications work tenure educational level family background

interest and so on Itrsquos clear that the perceptions of staffs on their managerrsquos

leadership style can be influenced with so many factors and it plays an important role

is determining the climate success organization and the level of achievement of the

organization itself

23 PATH GOAL THEORY

The Path-Goal model is a theory based on specifying a leaders style or behavior that

best fits the employee and work environment in order to achieve goals (House

18

Mitchell 1974) The goal is to increase an employees motivation empowerment

and satisfaction so that they become productive members of the organization

Leadership concept that the subordinates accept a leaders behavior only so

far as they view it as resulting in immediate or future benefit Thus a leaders main

function is to clear a path to the realization of the subordinates goals he or she must

choose the behavior patterns that are most applicable in helping the subordinates get

what they want

Path-Goal is based on Vrooms (1964) expectancy theory in which an

individual will act in a certain way based on the expectation that the act will be

followed by a given outcome and on the attractiveness of that outcome to the

individual The path-goal theory was first introduced by Martin Evans (1970) and

then further developed by House (1971)

Leaders can take a strong or limited approach in these In clarifying the path

they may be directive or give vague hints In removing roadblocks they may scour

the path or help the follower move the bigger blocks In increasing rewards they

may give occasional encouragement or pave the way with gold

In fact leader should clarify the path so subordinates know which way to go

remove roadblocks that are stopping the things going there and Increasing the

rewards along the route There are four style of leadership which are supportive

directive participative and achievement-oriented leadership

Supportive leadership

Considering the needs of the follower showing concern for their welfare and

creating a friendly working environment This includes increasing the followers self-

esteem and making the job more interesting This approach is best when the work is

stressful boring or hazardous The leader make work pleasant for the workers by

showing concern for them and by being friendly and approachable It is most

effective in situations in which tasks and relationships are physically or

psychologically challenging Good relations are promoted with the group and

sensitivity to subordinates needs is shown

Directive Leadership

Telling followers what needs to be done and giving appropriate guidance

along the way This includes giving them schedules of specific work to be done at

19

specific times Rewards may also be increased as needed and role ambiguity

decreased (by telling them what they should be doing)

This may be used when the task is unstructured and complex and the follower

is inexperienced This increases the followers sense of security and control and

hence is appropriate to the situation

The leader informs her followers on what is expected of them such as telling

them what to do how to perform a task and scheduling and coordinating work It is

most effective when people are unsure about the task or when there is a lot of

uncertainty within the environment Specific advice is given to the group and ground

rules and structure are established For example clarifying expectations specifying

or assigning certain work tasks to be followed

Participative leadership

Consulting with followers and taking their ideas into account when making

decisions and taking particular actions This approach is best when the followers are

expert and their advice is both needed and they expect to be able to give it The

leaders consult with their followers by consulting with them before making a

decision on how to proceed It is most effective when subordinates are highly trained

and involved in their work Decision making is based on consultation with the group

and information is shared with the group

Achievement-oriented leadership

Setting challenging goals both in work and in self-improvement (and often

together) High standards are demonstrated and expected The leader shows faith in

the capabilities of the follower to succeed This approach is best when the task is

complex

The leader sets challenging goals for his followers expects them to perform

at their highest level and shows confidence in their ability to meet this expectation

It is most effective in professional work environments such as technical or

scientific or in achievement environments such as sales Challenging goals are set

and high performance is encouraged while confidence is shown in the groups ability

The path-goal theory by House(1971) also known as the path-goal theory of

leader effectiveness or the path-goal model is a leadership theory in the field

The original path-goal theory identifies achievement-oriented directive

participative and supportive leader behaviors

20

The directive path-goal clarifying leader behaviour refers to situations where

the leader lets followers know what is expected of them and tells them how to

perform their tasks

24 NEED FOR ACHIEVEMENT THEORY

Need for Achievement (n Ach) is the degree to which someone is motivated

to set and reach goals People with a high n Ach are usually driven to succeed for

internal reasons such as personal satisfaction rather than by external pressures

Personality trait characterized by an enduring and consistent concern with

setting and meeting high standards of achievement This need is influenced by

internal drive for action (intrinsic motivation) and the pressure exerted by the

expectations of others (extrinsic motivation) Measured by thematic appreciation

tests need for achievement motivates an individual to succeed in competition and to

excel in activities important to him or her

These individuals work hard to meet their goals and tend to take on tasks that

are moderately difficult to accomplish If they choose a goal that is too easy the

achievement is not very rewarding and if they chose something that is too difficult

success may not be obtainable Say someone with a high n Ach is just beginning to

set high standards for themselves in fitness They may aim to run a 5k (3-mile) race

but they would shy away from a longer race until they have become a more

experienced runner so they arenrsquot setting themselves up for failure

People high in N-Ach are characterized by a tendency to seek challenges and

a high degree of independence Their most satisfying is the recognition of their

achievements

21

25 DIRECTIVE LEADERSHIP STYLE

The directive leadership style is one of four leadership behaviours identified

by the path-goal theory of leadership Directive leadership is characterized by setting

clear objectives and rules for your subordinates and ensuring that your expectations

and directions are clearly defined and understood by your subordinates Directive

leadership may be advisable when subordinates are unskilled or inexperienced at a

complex task It may backfire if imposed upon highly skilled and experienced

employees who are extremely competent to perform the task

An instructional type of managerial style characterized by a leader who tells

subordinate staff what they are expected to do and how to perform the expected

tasks A directive leadership style might be helpful for a manager within a business

where their subordinate staff members have jobs that are not particularly specialized

and so they need more guidance to avoid uncertainty

Directive leadership is one of five models of leadership described by Bernard

Bass Directive leadership is a style of leading people in a business or project It is

probably the most common form of leadership existing in large businesses today It

is very common in traditional business and traditional cultures This style of

leadership consists of a manager or superior person directing subordinates to

complete or work on a task at hand The manager will tell the employee exactly what

to do and how to do it He or she will have specific standards and will demand that

they be met The manager leads with total authority The military is a good example

of directive leadership However in business it does not always work as well

Directive leadership does not allow an employee to reach their potential nor does it

allow the employee to express their independent thoughts or creativity

Directive leader is a leader who is very strict autocratic makes use of his

power of influence from his position to control reward and force the followers to

comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)

22

26 SUPPORTIVE LEADERSHIP STYLE

Supportive Leadership is one of the leadership styles found in path-goal

theory A supportive leader try to decrease employee stress and frustration in the

workplace This method is effective when your work tasks are dangerous tedious

and stressful but is not really effective if your work tasks are intrinsically motivating

because you dont need to be motivated to do the work

Supportive leadership is a kind of leadership where you listen to your

workers and help them out when they need help Supportive leadership is an opposite

of autocratic leadership and is much more successful in many fields of work But not

in all of course

The leadership style I use to follow is Supportive leadership because

according to me the followers are as important as task The goals can only be achieve

with the help of followers if followers are facing any problem either in their personal

life or under organization roof the affection of that problem can be clearly measured

from their task results Moreover I use self-made theory in my leadership which is

Get addict an achieve according to this a person can achieve anything but the

conditions is that the person must be addicted to it If followers are facing any

grievances they canrsquot be addicted towards achievement Supportive leader in my way

does not only mean handling grievances of followers but I call myself supportive

leader because I plan my tactics towards achieving a goal according to the followers

ability and skills moreover according to their willingness and motivation towards

work Supportive leadership is It leads people It doesnt drive them It involves

them It doesnt coerce them It never loses sight of the most important principle

governing any project involving human beings namely that people are more

important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive

leadership is working along with followers guiding them helping them instead of

working ahead of them Human beings are most important aspect of this type of

leadership According to me this leadership can be done effectively if leaders treat

followers as one who work with him rather work for him Being the basket ball

captain for two consecutive years I applied my leadership style and maintained a

team

23

Supportive leadership is a reference to a particular leadership style for

business As management styles became more complex in the 1970s and 1980s

theories began to grow up Businesses started looking not only at the techniques of

management but at the different types of leaders found in business and what

categories those leaders fell into By the 1990s concepts such as supportive

leadership had become widely accepted Supportive leadership is a naturally organic

and emotionally sensitive style like other styles it is especially useful in certain

circumstances but the company must adopt a culture that encourages such styles for

them to be effective

In supportive leadership the manager is not so interested in giving orders and

managing every detail as in giving employees the tools they need to work

themselves While delegation is a vital part of supportive leadership managers do

not simply assign tasks and then receive the results Instead they work through the

tasks with employees to improve skills and talent until the manager does not need to

worry about a task being done correctly and the employee is fully empowered in a

particular area

27 PARTICIPATIVE LEADERSHIP STYLE

Lewinrsquos study found that participative leadership also known as democratic

leadership is generally the most effective leadership style Democratic leaders offer

guidance to group members but they also participate in the group and allow input

from other group members In Lewinrsquos study children in this group were less

productive than the members of the authoritarian group but their contributions were

of a much higher quality

Participative leadership is a style of leadership that involves all members of a

team in identifying essential goals and developing procedures or strategies to reach

those goals From this perspective this leadership style can be seen as a leadership

style that relies heavily on the leader functioning as a facilitator rather than simply

24

issuing orders or making assignments This type of involved leadership style can be

utilized in business settings volunteer organizations and even in the function of the

home

Participative leaders encourage group members to participate but retain the

final say over the decision-making process Group members feel engaged in the

process and are more motivated and creative

One of the main benefits of participative leadership is that the process allows

for the development of additional leaders who can serve the organization at a later

date Because leaders who favor this style encourage active involvement on the part

of everyone on the team people often are able to express their creativity and

demonstrate abilities and talents that would not be made apparent otherwise The

discovery of these hidden assets help to benefit the work of the current team but also

alerts the organization to people within the team who should be provided with

opportunities to further develop some skill or ability for future use

One potential disadvantage of participate leadership is the time factor This

leadership style does often involve the need for more time before action is taken

This is only natural since the very nature of this leadership style means allowing

input from every member of the team However the extra time necessary for this

process often leads to decisions that ultimately benefit everyone to a greater degree

than faster decisions that are more limited in scope

Participative leadership also expands the range of possibilities for the team

When leadership styles that essentially leave all the direction and decision making in

the hands of one individual it is much more difficult to see a given approach from

several different angles When the leadership style encourages others to be involved

in the decision making process a given course of action can be approached from a

variety of perceptions This can often point out strengths or weaknesses to the

approach that would have gone unobserved and thus unresolved without this type of

participatory brainstorming and decision making

Effective participative leadership allows the talents and skills of all the team

members to be utilized in arriving at decisions and taking courses of action While

the team leader is usually still responsible for making the final decision this sharing

of functions within the team provide the perfect environment for everyone to provide

input that has the potential to make that final decision more well-rounded and

ultimately profitable for the company as a whole

25

28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE

Management which sets challenging goals assists in training emphasizes

improvement and expects the highest levels of performance

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

Achievement-oriented leaders always learn They always take risk They

never gamble (There is a difference) They always teach and mentor others They

understand that failure to adapt and change means death and destruction on a

competitive battlefield Either products are always changing or consumers are

changing so businesses must adapt or dieAchievement -oriented leaders put the

right people on the bus and go to great lengths to keep them there They never

change the deal with their employees (except to make it sweeter) They share

success They set stretch goals and achieve them It is fascinating to watch those

leaders work with their teams They are unstoppable

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

26

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION

There are a number of different styles of leadership and management that are

based on different theories The individuals style will be use based on a combination

of their beliefs values and preferences as well as the organizational culture and

norms which will encourage some styles and discourage others

Idealized influence describes managers who are exemplary role models for

associates Managers with idealized influence can be trusted and respected by

associates to make good decisions for the organization Intellectual Stimulation

describes managers who encourage innovation and creativity through challenging the

normal beliefs or views of a group Managers with intellectual stimulation promote

critical thinking and problem solving to make improvement of organization

performance

Inspirational motivation describes managers who motivate associates to

commit to the vision of the organization Managers with inspirational motivation

encourage team spirit to reach goals of increased revenue and market growth for the

organization Individual consideration describes managers who act as coaches and

advisors to the associates Managers with individual consideration encourage

associates to reach goals that help both the associates and the organization

27

CHAPTER 3

METHODOLOGY

31 RESEARCH DESIGN

A research design encompasses the methodology and procedures employed to

conduct scientific research The design of a study defines the study type (descriptive

correlational semi-experimental experimental review meta-analytic) and sub-type

(eg descriptive-longitudinal case study) research question hypotheses

independent and dependent variables experimental design and if applicable data

collection methods and a statistical analysis plan

The research design is also the framework for conducting the marketing

research project that clarified the necessary procedure in order to obtain the

information needed to solve all the marketing problem

In order to collect as much data as possible a combination of descriptive and

analytical research designs based on result from the questionnaire observation and

interview were used by the researcher to analyses the influence of leader on

competitive market concept of motivation in organization and the ways that human

performances on a job can be link with ability and motivation in Apple Inc

The method has been used is to distribute the questionnaire throughout the

staff in order to collect a better result The reason for choosing this method is

28

because this is the most effectives way to study the relationship between leadership

style and motivational level The raw data was analyze according to the research

objectives

32 POPULATION AND SAMPLING TECHNIQUE

The population of this study are all the staff from Apple Inc The population

chosen consider those who have had experiences working in such a high

technological company like Apple Inc The Sampling technique used in this research

was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the

south of Ireland

Figure 31 Required Sample Size

29

CHAPTER 4

RESEARCH FINDING

A questionnaire is a means of eliciting the feelings beliefs experiences

perceptions or attitudes of some sample of individuals As a data collecting

instrument it could be structured or unstructured

The questionnaire is most frequently a very concise preplanned set of

questions designed to yield specific information to meet a particular need for

research information about a pertinent topic The research information is attained

from respondents normally from a related interest area The dictionary definition

gives a clearer definition A questionnaire is a written or printed form used in

gathering information on some subject or subjects consisting of a list of questions to

be submitted to one or more persons

The method of questionnaire have some advantages of in Economy - Expense

and time involved in training interviewers and sending them to interview are reduced

by using questionnaires Uniformity of questions - Each respondent receives the

same set of questions phrased in exactly the same way Questionnaires may

therefore yield data more comparable than information obtained through an

interview Standardization - If the questions are highly structured and the conditions

under which they are answered are controlled then the questionnaire could become

standardized The disadvantages of questionnaire are respondentrsquos motivation is

difficult to assess affecting the validity of response

30

41 RESPONSE RATE

The laminated random sampling technique was used and a total of 100

samples size were selected out of 100 populations 100 questionnaires were received

that is representing 90 of response rate The sample size was reasonable and

beyond the target that we set early and exceed our expectation This is to allow

further analysis that was surpass the demand

42 DESCRIPTIVE DEMOGRAPHIC PROFILE

The demographic profile is in Table 41 The distribution of respondents

includes 65 male and 35 female The age of respondents was from below 30

years 35 45 between 30 to 40 years 20 between 40 to 50 years While for

years of experience 30 out of the 50 respondents that we carried out for

questionnaire have less than 5 years of experience 30 between 6 to 10 years 28

between 11 to 15 years and 12 have more than 16 years of experience

For the level of education 45 stand for those who have SPMMCEOthers 30 of

the respondents have STPMHSEDIPLOMA 18 of the respondents have degree

and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of

them are single 38 of the respondents are married and only 20 of them are

widowed

Demographic

Items

Frequency Percentage ()

Gender

Male 65 65

Female 35 35

31

Age

lt30 35 35

31-40 45 45

41-50 20 20

Length of Service

lt5 30 30

6-10 30 30

10-15 28 28

gt16 12 12

Education

SPMMCE 45 45

STPMHSE

DIPLOMA

30 30

Degree 18 18

Masterrsquos Degree 7 7

Status

Single 42 42

Married 38 38

Widowed 20 20

Table 41 Demographic Profile

43 DESCRIPTIVE ANALYSIS

32

Design of minimum maximum mean and standard deviation of each item

can be refer rend to the table 42 below Based on the table it reveals that the

minimum value for the directive leadership style is 1 and maximum is 5 In term of

mean and standard deviation of the directive leadership style are 257 413 1144

and 1336 respectively

For supportive leadership style the minimum mean will be 334 and the

highest are 444 For standard deviation is 0991 and 1386 respectively

For minimum value for participative leadership style will be 1 and the

maximum is 5 in addition to that the mean and standard deviation of the variable is

between 367 to 444 and 367 and 1040 and 1264 respectively

The achievement oriented leadership style the mean and standard deviation

of the variable is between 349 to 413 and 1021 to 1165

For motivation achievement based on individual perception the minimum

values of variable range from 1 to 2 and the maximum variable is 5 Mean and

standard deviation of the variable is between 253 to 459 and 0906 to 1335

Variableconstruct Mean Std Deviation

Directive 358 1145

1 He has the final word in the office

matters

373 1336

2 He emphasizes that all rules and

regulations

257 1144

3 He give clear explanations of what is

expected of other

365 1224

4 He give subordinates explicit

instructions for how to do their work

413 1246

5 He show interest in subordinatesrsquo

personal concerns

382 1306

Supportive 383 1190

1 He often mingle with the staff 373 1386

2 He often spent time as necessary to 444 0991

33

hear complaint from staff

3 Providing guidance without pressure

is the

key to being a good leader

362 1259

4 As a rule leaders should allow

subordinates

to appraise their own work

334 1072

5 Leaders should give subordinates

complete

freedom to solve problems on their own

401 1240

Participative 408 1110

1 He is very responsive and easy to be

invited to discuss

367 1264

2 He easily understood 413 1105

3 When things go wrong and he need to

create a strategy to keep a project or process

running on schedule he call a meeting to get his

employees advice

433 1046

4 To get information out He send it by

email memos or voice mail very rarely is a

meeting called His employees are then

expected to act upon the information

384 1040

5 He want to create an environment

where the employees take ownership of the

project I allow them to participate in the

decision making process

444 1096

Achievement Oriented 387 1103

1 He determines the duties of staff 391 1113

2 He describes the conditions and tasks

and clearly what is expected

349 1021

3 He explain the level of performance 382 1165

34

that is expected of subordinates

4 He give vague explanations of what is

expected of subordinates on the job

413 1107

5 He consistently set challenging goals

for subordinates to attain

401 1110

Motivation Level 345 1178

1 1 I feel annoyed when thinking about

the things I would like to do new work

459 0906

2 I am ambitious in my career 288 1233

3 I am energized when

people count on me for ideas

439 0947

4 When involved in group projects my

team membersrsquo problems are my problems

301 1211

5 I find pleasure in recognizing and

celebrating the accomplishments of others

290 1125

6 As a practice I ask people

challenging questions when we are working on

projects together

301 1211

7 I take delight in complimenting

people I work with when progress is made

411 1190

8 I find it easy to be the cheerleader for

others when times are good and when times are

bad

382 1179

9 Team accomplishment is more

important to me than my own personal

accomplishments

321 1327

10 When involved in group projects I

am inclined to let my ideas be known

253 1335

Table 42 leadership style

35

44 RELIABILITY ANALYSIS

According to Hinton (2004) recommended four cut-off points for steadiness

which includes outstanding reliability (090 and above) high reliability (070 ndash 090)

moderate reliability (050 ndash 070) and low reliability (050 and below)

000 050 Low Reliability

050 070 Moderate Reliability

070 090 High Reliability

090 100 Outstanding

Reliability

Table 43 Reliability Analysis

Based on table 43 there are five constructs directive supportive

participative achievement-oriented and motivation level shown Cronbachrsquos Alpha

values of 0865 0914 0970 0974 and 0883 respectively None of constructs

confirm low reliability The high Cronbachrsquos Alpa values for all establish contain

that they are inwardly uniform That means all element of each establishes are

measuring the identical content creation In the nutshell the higher the Cronbachrsquos

Alpha value of a construct the higher the reliability is of measuring the same

construct

Const

ructs

Sample

Size(n)

No

of Items

Cronbachrsquos

Alpha (a)

Type

Direc 100 5 0865 High Reliability

36

tive

Supp

ortive

100 5 0914 Outstanding

Reliability

Partic

ipative

100 5 0970 Outstanding

Reliability

Achi

evement

100 5 0974 Outstanding

Reliability

Level

of Staff

Motivation

100 10 0883 Outstanding

Reliability

Table 44 Reliability Test

45 CORRELATION MATRIX

Correlation analysis was used to conclude and decide relationships between

two variables measured Toward this end Pearson correlation test was used to

diagnose whether leadership styles and motivation level are relevant to each other

Table 44 presents the correlation matrix results

Table 44 shows the relation of independent variables with motivation level

For finding the relation significant level plt 005 and plt 001were chosen

The value of correlation coefficient r for directive leadership style is 0356

with plt 005 which show a moderate relationship with the level of staff motivation

It is found that the value of correlation coefficient r for supportive leadership

style is 0369 with plt 001 show a strong relationship with the level of staff

motivation

Participative leadership style carry correlation coefficient value r of 035 2

with plt 005 which show a moderate relationship with the level of staff motivation

For achievement oriented leadership style the coefficient valuer is 0430

with plt 001 which show a strong relationship with the level of staff motivation

37

Correlation is significant at the 001 level (1-tailed)

Correlation is significant at the 005 level (1-tailed)

Constructs Directive Supportive Participative Achievement Motivation

() () () ()

Directive 1 0691 0717 0799 0356

0000 0000 0000 0012

() () ()

Supportive 1 0877 0676 0369

0000 0000 0009

() ()

Participative 1 0736 0352

0000 0012

()

Achievemen

t

1 0430

0022

Motivation 1

Table 45 Correlation between leadership styles and the level of staff

motivation

46 REGRESSION ANALYSIS

In this study multiple regression analysis was applied Each variable from

factor scores were used in the analysis Table 45 shows the results of multiple

regression analysis of the research The findings showed that leadership styles were

not significant and negatively correlate with level of motivation of staff The R2 =

38

0184 indicates that 1840 of the variance in variable level of motivation of the

staff (dependent variable) can be explained by leadership styles

Beta coefficient the achievement oriented has the highest B β =0225

followed by supportive leadership style β = 0111 directive β =0024 and the lowest

is participative leadership style is β = - 0003That means one unit increase in

directive leadership style will lead to 0024 increase in the level of motivation for

supportive leadership style one unit increase will lead to 00111 increase in the level

of motivation one unit increase in participative will lead to -0003 change in the

level of motivation of staff and one unit increase in achievement oriented will lead

to 0225 increase to the level of motivation of staff The findings explain that the

components of the leadership styles do not explain the level of motivation of the

staff

Instruction

R2=0184

Adjusted R2=0103 F= 2499 p lt 005

Dependent Variable Level of staff Motivation

Unstandardised

Coefficients

Standardise

d

Coefficient

Model B Std Error Beta t Sig

(Constant) 2268 0446 5430 0000

Total Score Directive 0024 0186 0031 0144 0984

Total Score Supportive 0101 0177 0161 0691 0585

Total Score Participative -0003 0191 -0055 -0020 1082

Total Score Achievement 0225 0170 0312 1456 0210

39

Table 46 Multiple Regression Analysis (n=50)

40

Chapter 5

CONCLUSION AND RECOMMENDATION

51 INTRODUCTION

This chapter target to discuss the outcome shown in the previous chapters by

setting against them with those finding principles and earlier investigation in the

common field Moreover the investigationrsquos confines and recommendations for the

future research and practice are shown in this chapter

52 DISCUSSION OF FINDING

The objectives of this investigation were to determine the relationship

between leadership style and motivation level It is a study of Apple Incorporation

The outcome of this investigation gives that the leadership styles are supported to the

level of staff motivation The independents variables had correlation with the level of

the staff motivation that is illustrated in Table 42 in the preceding chapter

Based on the analysis of the research (Sample the leadership styles of the

manager of the Apple Incorporation) is significant with the leadership style which

has been practiced by Chief Executive Officer of Apple Incorporation in the District

41

of Johor Bahru Johor James Liow 1992) Analysis from the research found that the

most dominant leadership is achievement oriented followed by supportive directive

participative and achievement oriented

In discussing the results the researchers prefer to discuss each hypothesis

separately in order to get an accurate and complete perceptive of the relationship

between leadership style and motivation level

The results revealed that the respondents perceived the all four leadership

styles of the manager have relation with their level of motivation towards their jobs

Furthermore the results revealed that there is significant relationship between

leadership style and motivation level

What is remarkable here is that this findings correlates strongly with the

arguments that say that relationship between leadership style and motivation level

can be both influential and no influential with staffrsquos motivation and his or her

leadership styles depends on his or her choice of the style that suits the situation or

the company

For example the researchers of University Malaya claimed that the

leadership styles of leader had relationship with staffrsquos motivation but depending on

their jobs according to the job description and the organizational chart that informs

employees what when and how tasks should be done

53 LIMITATION OF STUDY

One of the limitations in research includes lack of adequate information on a

particular subject Research equipments are very hard or expensive to acquire leading

to formulation mere assumptions Another hindrance is poor or inaccessibility to the

region of study

Some of the limitations of doing a research include access of information

availability of enough resources and time management The availability of experts in

42

editing and guidance may also be minimal where support from friends or

organisation may not be enough

The limitations of the study are those characteristics of design or

methodology that impacted or influenced the application or interpretation of the

results of your study They are the constraints on generalizability and utility of

findings that are the result of the ways in which you chose to design the study andor

the method used to establish internal and external validity

Another limitation related to building the evidence about ldquosurvival of

consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin

spiritrdquo Not knowing all of your extended family members limits your ability to

verify statements communicated by the Medium When information related to a

discarnate is not verified this result could be related to the sitterrsquos limitations but it

may also be related to the Medium These challenges however highlight the

limitations of spirit communication and in general further highlights the complexity

of studying the ldquoA study of Apple Incorporationrdquo

Limitations in research methods vary depending on the type of method used

and how it was conducted They include language barriers you might want to do a

research on something that is in a language which you do not understand and the

production of a translator is not available You might also be short of the research

materials and others are not immediately available among others

Limitations are influences that the researcher cannot control They are the

shortcomings conditions or influences that cannot be controlled by the researcher

that place restrictions on your methodology and conclusions Any limitations that

might influence the results should be mentioned

54 SUGGESTIONS FOR FUTURE RESEARCH

From this research the researcher recommends a several means that could be

taken to improve staffrsquos motivation by concentrating on leadership styles

43

According to Marketing minds (2012) Apple Inc uses the Apple brand to

compete across several highly competitive markets including the personal computer

industry with its Macintosh line of computerslaptops and related software the

consumer electronics industry with products such as the iPod digital music

distribution through iTunes Music Store the smart phone market with the Apple

iPhone magazine book games and applications publishing via the AppsStore for

iPhone and the iPad tablet computing device and movie and TV content distribution

with Apple TV The company is also establishing a very strong marketing presence

relative to the rival (Google) in the advertising market via its business Apps and iAd

network Steve Jobs the co-Founder of Apple described the company as being a

mobile devices company largest in the world as their revenues are bigger than

Nokia Samsung or Sonys mobile devices business

The story started two months ago when Google released its first smart phone

This new smart phone made by a Taiwanese company called HTC and the phone

called Nexus One After three weeks Apple Company said is going to sue the

manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC

The company which has been releasing iPhone since 2007 believes that HTC

illegally used 20 patents of Apple These patents are related to user interface

architecture and hardware of iPhone Apple Company filed a lawsuit in US District

Court in Delaware and an objection presented to the International Trade Commission

in USA too

In response to these accusations made by Apple Company against HTC

company The HTC denied Applersquos allegations and declared to fight the suit In other

response HTC said it has been making phones for a far longer time than Apple

including a touch screen device called the XDA that predates the iPhone by about 5

years

Implications

The implications here appear to be that HTCrsquos technological primary somehow goes

against Applersquos claims that the company violated 20 of its patents And while itrsquos

certainly possible that that might be the case itrsquos hard to accept that argument

without a list of patents to back it up

Patents

44

Here some of the patents that Apple Company accusing HTC Company used them

for its new Nexus phone manufactured for Google They are Multi-touch Screen

Multifinger gestures device integration and multitasking accelerometer patents

What is Android Android is a software installed in the mobile devices that includes

an operating system middleware and key applications The Android SDK provides

the tools and APIs necessary to begin developing applications on the Android

platform using the Java programming language

Terminology

Today in the market consumer have a lot of options for every product

whether it be an IT product or Home PCs or consumer durables or a FMCG product

This study may be helpful for company to know about the factors affecting the

consumer behavior and patterns of the consumer It may also be helpful to know the

specific requirement of customer so that the customer can be easily satisfied

Moreover this study helps to know the buying habits and patterns of customer The

study will help the company to understand the relationship that a consumer have with

their Apple product It will help to ascertain the reason which makes the undisputed

leader in almost every segment in which they operate

All Apple Professional Development facilitators are educators themselves

That gives them a unique view they know whatrsquos important in the classroom so they

can ensure that you learn about your Apple products and how they can best serve you

and your students We have created workshops in the following categories

These curriculum-focused workshops help teachers apply their skills with

Apple products to specific areas and disciplines to produce effective personal

learning for their students

Focused on technology skills these foundational workshops help teachers

become confident and comfortable integrating Apple products into their teaching

strategies

These workshops for school leaders and Education decision-makers focus on

issues important to success such as visioning and planning

Our research investigated the role of social norms in an extended theory of

planned behavior (TPB) in the explanation of prostatecolorectal cancer screening

(CS) intention and the prediction of CS uptake among men

45

Apple is well known for giving its customers things that they need but didnt

know they needed until the product shipped In that spirit Apple is in a unique

position to make further gains with that philosophy especially as other companies

pull back reduce RampD or get out of some markets completely

I written before about how Apples financial position gives it a unique

competitive advantage over the competition That discussion pointed to how Apple

can pay cash for components get to the front of supplier delivery schedules then

through volume drive prices down putting extreme price pressure on the

competition while they develop the next generation with RampD dollars

Even as Apple does this they are mindful of their brand Selling cheap

products doesnt sit well with Apple and they definitely dont want to undercut or

cannibalize other product lines

So if one asks the question about what Apple can deliver in a time when

customers are watching every penny its silly to envision a cheaper stripped down

version of a product thats already doing well Instead as Apple ponders how to

deliver new products to cost conscious customers the company tends to think about

holes in the market that can be exploited with their technology -- but which dont

undercut current products

There are other considerations as well For example the iPod touch doesnt

have a camera or an FM radio Other than the CPU it doesnt radiate and can

therefore be used in corporate or government environments that would otherwise

forbid a device that could be a security concern Our fantasies often neglect to

consider such things Because people expect to use their iPhone anywhere that

device has a different set of design constraints

Availability of multi-modal logistics services has been introduced and

occupational safety and health management system elaborated The DTPB can

provide a useful framework for evaluating interventions to increase logisticians

motivations to safety performance The overriding aim of this study was to design

and pilot test a questionnaire for subsequent use in a large-scale survey This study

describes the early stages of a research questionnaire development and a pilot study

The main results of this pilot study that the questionnaire proved to be reliable and

the analysis although preliminary provided strong support for the predictive power

of the DTPB The evaluation led to minor changes in the questionnaire Currently

46

the relevant literature surrounding the DTPB reveals a lack of research that utilizes

empirically validated theories in the field of logistics safety There is therefore a need

to consider more practical issues that emerge when applying the theory As is often

the case with the DTPB questionnaire the participants thought the questionnaire was

rather long This is important given that lengthy questionnaires can impact on data

quality through reduced completion rates due to factors such as lowered participant

motivation The length of the questionnaire could be accommodated thereby

encouraging participation Another comment levied at the DTPB questionnaire is that

it appears rather repetitive Indeed responses received in the present context included

wersquove answered that already Alternatively it may be better to group the outcomes

and behavioural belief statements and address the issue of similarity

Although the key purpose of this study was to develop and pilot a

questionnaire and not to generalize its findings it is of interest to note that the

occupational doctors advice has significant relationship to safety performance One

possible reason is that occupational safety and health information is not easily

available thereby increasing the reliance of the workers on the occupational doctors

advice This finding together with the significant influence of peer culture within the

DTPB framework would seem to strengthen the view that increasing exposure of

logisticians to occupational safety and health may encourage more positive

subjective norms and implies that contact with occupational doctors may encourage

the logisticians to work safely

Deeper interpretation suggests that peers causal attributions regarding safety

performance in their workplace may exert a comparatively strong influence over

logisticians991257 safety It also adds weight to the suggestion that occupational safety

and health training should form part of the logistics company991257s annual training plan

and as such supports the view that occupational safety and health intervention

programmes are required

He findings from questionnaire pilot test seem to corroborate previous

research by suggesting that subjective norms is a key issue to be addressed in any

occupational safety and programme as is the case of the logistics sector The result is

in line with the results reported by Hamilton and White Paris and Van den Broucke

and Fogarty and Shaw who found subjective norms to be important in affecting

adoption of a system As such it would seem that efforts should be made to enhance

knowledge and in particular to highlight the benefits of safety performance for both

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

REFERENCES

Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 26: Thesis Leadership of Apple

16

you back in control save money by getting things done on time You will eliminate

those late fees fines and charges that procrastinators waste their hard earned money

on put an end to regrets Become the kind of person who jumps on opportunities

And enjoy the excitement and passion you feel when you are giving 100

understand what motivates you and enjoy greater success When you discover your

unique motivation blueprint getting ahead will never be a mystery again You can

fire up your motivation engine whenever you choose to move ahead quickly in your

career When you can calmly and efficiently get your work done you position

yourself for more responsibility and a higher salary earn the respect of your boss and

colleagues As a dependable and productive member of the team people will

appreciate you and seek your valuable advice on important matters and Feel fantastic

about yourself As a motivated self-starter your self-esteem will soar you will

accomplish much more have greater success and live a full life

22 DEFINITION CONCEPT AND LEADERSHIP THEORY

In a research on leadership_(Stodgill(1974) has identified more than eleven

explanations on leadership which has different foundation Many definitions have

been identified by researchers for example Stoggil (1950) explained that leadership is

a process to influence people to achieve certain goals and target Tannembum amp

Massarik (1957) explained that A frame of reference Management

Science (October) 1-19t hellip)

Individuals are concerned not only with the absolute amounts of rewards they

receive for their efforts but also the praising from employer We lead when we

manage a football team or teach a classroom of children We lead our own children

when we are parents and we lead when we organize anything We certainly lead

when we manage projects or develop a new business We lead the moment we take

the first supervisory responsibility at work and we may lead even before we assume

official responsibility to do anything A vicar or preacher leads a congregation A

17

writer or visionary may lead when he or she puts pen to paper and creates a book or

poem or article which inspires and moves others to new thoughts and actions A

monarch and a president are both leaders So is a local councillor and so can be a

community fund-raiser A ruthless dictator is a leader So was Mother Theresa and

so was Mahatma Gandhi

We can find leadership in every sort of work and play and in every sort of

adventure and project regardless of scale and regardless of financial or official

authority And so given the many ways in which leadership operates it is no surprise

that leadership is so difficult to define and describe

Leadership is a process by which a person influences others to accomplish an

objective and directs the organization in a way that makes it more cohesive and

coherent Leaders carry out this process by applying their leadership attributes such

as beliefs values ethics character knowledge and skills

To inspire your workers into higher levels of teamwork there are certain

things you must be know and do These do not come naturally but are acquired

through continual work and study Good leaders are continually working and

studying to improve their leadership skills they are NOT resting on their laurels

The difference of staffsrsquo perceptions might be influenced by gender age

status academic qualifications work tenure educational level family background

interest and so on Itrsquos clear that the perceptions of staffs on their managerrsquos

leadership style can be influenced with so many factors and it plays an important role

is determining the climate success organization and the level of achievement of the

organization itself

23 PATH GOAL THEORY

The Path-Goal model is a theory based on specifying a leaders style or behavior that

best fits the employee and work environment in order to achieve goals (House

18

Mitchell 1974) The goal is to increase an employees motivation empowerment

and satisfaction so that they become productive members of the organization

Leadership concept that the subordinates accept a leaders behavior only so

far as they view it as resulting in immediate or future benefit Thus a leaders main

function is to clear a path to the realization of the subordinates goals he or she must

choose the behavior patterns that are most applicable in helping the subordinates get

what they want

Path-Goal is based on Vrooms (1964) expectancy theory in which an

individual will act in a certain way based on the expectation that the act will be

followed by a given outcome and on the attractiveness of that outcome to the

individual The path-goal theory was first introduced by Martin Evans (1970) and

then further developed by House (1971)

Leaders can take a strong or limited approach in these In clarifying the path

they may be directive or give vague hints In removing roadblocks they may scour

the path or help the follower move the bigger blocks In increasing rewards they

may give occasional encouragement or pave the way with gold

In fact leader should clarify the path so subordinates know which way to go

remove roadblocks that are stopping the things going there and Increasing the

rewards along the route There are four style of leadership which are supportive

directive participative and achievement-oriented leadership

Supportive leadership

Considering the needs of the follower showing concern for their welfare and

creating a friendly working environment This includes increasing the followers self-

esteem and making the job more interesting This approach is best when the work is

stressful boring or hazardous The leader make work pleasant for the workers by

showing concern for them and by being friendly and approachable It is most

effective in situations in which tasks and relationships are physically or

psychologically challenging Good relations are promoted with the group and

sensitivity to subordinates needs is shown

Directive Leadership

Telling followers what needs to be done and giving appropriate guidance

along the way This includes giving them schedules of specific work to be done at

19

specific times Rewards may also be increased as needed and role ambiguity

decreased (by telling them what they should be doing)

This may be used when the task is unstructured and complex and the follower

is inexperienced This increases the followers sense of security and control and

hence is appropriate to the situation

The leader informs her followers on what is expected of them such as telling

them what to do how to perform a task and scheduling and coordinating work It is

most effective when people are unsure about the task or when there is a lot of

uncertainty within the environment Specific advice is given to the group and ground

rules and structure are established For example clarifying expectations specifying

or assigning certain work tasks to be followed

Participative leadership

Consulting with followers and taking their ideas into account when making

decisions and taking particular actions This approach is best when the followers are

expert and their advice is both needed and they expect to be able to give it The

leaders consult with their followers by consulting with them before making a

decision on how to proceed It is most effective when subordinates are highly trained

and involved in their work Decision making is based on consultation with the group

and information is shared with the group

Achievement-oriented leadership

Setting challenging goals both in work and in self-improvement (and often

together) High standards are demonstrated and expected The leader shows faith in

the capabilities of the follower to succeed This approach is best when the task is

complex

The leader sets challenging goals for his followers expects them to perform

at their highest level and shows confidence in their ability to meet this expectation

It is most effective in professional work environments such as technical or

scientific or in achievement environments such as sales Challenging goals are set

and high performance is encouraged while confidence is shown in the groups ability

The path-goal theory by House(1971) also known as the path-goal theory of

leader effectiveness or the path-goal model is a leadership theory in the field

The original path-goal theory identifies achievement-oriented directive

participative and supportive leader behaviors

20

The directive path-goal clarifying leader behaviour refers to situations where

the leader lets followers know what is expected of them and tells them how to

perform their tasks

24 NEED FOR ACHIEVEMENT THEORY

Need for Achievement (n Ach) is the degree to which someone is motivated

to set and reach goals People with a high n Ach are usually driven to succeed for

internal reasons such as personal satisfaction rather than by external pressures

Personality trait characterized by an enduring and consistent concern with

setting and meeting high standards of achievement This need is influenced by

internal drive for action (intrinsic motivation) and the pressure exerted by the

expectations of others (extrinsic motivation) Measured by thematic appreciation

tests need for achievement motivates an individual to succeed in competition and to

excel in activities important to him or her

These individuals work hard to meet their goals and tend to take on tasks that

are moderately difficult to accomplish If they choose a goal that is too easy the

achievement is not very rewarding and if they chose something that is too difficult

success may not be obtainable Say someone with a high n Ach is just beginning to

set high standards for themselves in fitness They may aim to run a 5k (3-mile) race

but they would shy away from a longer race until they have become a more

experienced runner so they arenrsquot setting themselves up for failure

People high in N-Ach are characterized by a tendency to seek challenges and

a high degree of independence Their most satisfying is the recognition of their

achievements

21

25 DIRECTIVE LEADERSHIP STYLE

The directive leadership style is one of four leadership behaviours identified

by the path-goal theory of leadership Directive leadership is characterized by setting

clear objectives and rules for your subordinates and ensuring that your expectations

and directions are clearly defined and understood by your subordinates Directive

leadership may be advisable when subordinates are unskilled or inexperienced at a

complex task It may backfire if imposed upon highly skilled and experienced

employees who are extremely competent to perform the task

An instructional type of managerial style characterized by a leader who tells

subordinate staff what they are expected to do and how to perform the expected

tasks A directive leadership style might be helpful for a manager within a business

where their subordinate staff members have jobs that are not particularly specialized

and so they need more guidance to avoid uncertainty

Directive leadership is one of five models of leadership described by Bernard

Bass Directive leadership is a style of leading people in a business or project It is

probably the most common form of leadership existing in large businesses today It

is very common in traditional business and traditional cultures This style of

leadership consists of a manager or superior person directing subordinates to

complete or work on a task at hand The manager will tell the employee exactly what

to do and how to do it He or she will have specific standards and will demand that

they be met The manager leads with total authority The military is a good example

of directive leadership However in business it does not always work as well

Directive leadership does not allow an employee to reach their potential nor does it

allow the employee to express their independent thoughts or creativity

Directive leader is a leader who is very strict autocratic makes use of his

power of influence from his position to control reward and force the followers to

comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)

22

26 SUPPORTIVE LEADERSHIP STYLE

Supportive Leadership is one of the leadership styles found in path-goal

theory A supportive leader try to decrease employee stress and frustration in the

workplace This method is effective when your work tasks are dangerous tedious

and stressful but is not really effective if your work tasks are intrinsically motivating

because you dont need to be motivated to do the work

Supportive leadership is a kind of leadership where you listen to your

workers and help them out when they need help Supportive leadership is an opposite

of autocratic leadership and is much more successful in many fields of work But not

in all of course

The leadership style I use to follow is Supportive leadership because

according to me the followers are as important as task The goals can only be achieve

with the help of followers if followers are facing any problem either in their personal

life or under organization roof the affection of that problem can be clearly measured

from their task results Moreover I use self-made theory in my leadership which is

Get addict an achieve according to this a person can achieve anything but the

conditions is that the person must be addicted to it If followers are facing any

grievances they canrsquot be addicted towards achievement Supportive leader in my way

does not only mean handling grievances of followers but I call myself supportive

leader because I plan my tactics towards achieving a goal according to the followers

ability and skills moreover according to their willingness and motivation towards

work Supportive leadership is It leads people It doesnt drive them It involves

them It doesnt coerce them It never loses sight of the most important principle

governing any project involving human beings namely that people are more

important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive

leadership is working along with followers guiding them helping them instead of

working ahead of them Human beings are most important aspect of this type of

leadership According to me this leadership can be done effectively if leaders treat

followers as one who work with him rather work for him Being the basket ball

captain for two consecutive years I applied my leadership style and maintained a

team

23

Supportive leadership is a reference to a particular leadership style for

business As management styles became more complex in the 1970s and 1980s

theories began to grow up Businesses started looking not only at the techniques of

management but at the different types of leaders found in business and what

categories those leaders fell into By the 1990s concepts such as supportive

leadership had become widely accepted Supportive leadership is a naturally organic

and emotionally sensitive style like other styles it is especially useful in certain

circumstances but the company must adopt a culture that encourages such styles for

them to be effective

In supportive leadership the manager is not so interested in giving orders and

managing every detail as in giving employees the tools they need to work

themselves While delegation is a vital part of supportive leadership managers do

not simply assign tasks and then receive the results Instead they work through the

tasks with employees to improve skills and talent until the manager does not need to

worry about a task being done correctly and the employee is fully empowered in a

particular area

27 PARTICIPATIVE LEADERSHIP STYLE

Lewinrsquos study found that participative leadership also known as democratic

leadership is generally the most effective leadership style Democratic leaders offer

guidance to group members but they also participate in the group and allow input

from other group members In Lewinrsquos study children in this group were less

productive than the members of the authoritarian group but their contributions were

of a much higher quality

Participative leadership is a style of leadership that involves all members of a

team in identifying essential goals and developing procedures or strategies to reach

those goals From this perspective this leadership style can be seen as a leadership

style that relies heavily on the leader functioning as a facilitator rather than simply

24

issuing orders or making assignments This type of involved leadership style can be

utilized in business settings volunteer organizations and even in the function of the

home

Participative leaders encourage group members to participate but retain the

final say over the decision-making process Group members feel engaged in the

process and are more motivated and creative

One of the main benefits of participative leadership is that the process allows

for the development of additional leaders who can serve the organization at a later

date Because leaders who favor this style encourage active involvement on the part

of everyone on the team people often are able to express their creativity and

demonstrate abilities and talents that would not be made apparent otherwise The

discovery of these hidden assets help to benefit the work of the current team but also

alerts the organization to people within the team who should be provided with

opportunities to further develop some skill or ability for future use

One potential disadvantage of participate leadership is the time factor This

leadership style does often involve the need for more time before action is taken

This is only natural since the very nature of this leadership style means allowing

input from every member of the team However the extra time necessary for this

process often leads to decisions that ultimately benefit everyone to a greater degree

than faster decisions that are more limited in scope

Participative leadership also expands the range of possibilities for the team

When leadership styles that essentially leave all the direction and decision making in

the hands of one individual it is much more difficult to see a given approach from

several different angles When the leadership style encourages others to be involved

in the decision making process a given course of action can be approached from a

variety of perceptions This can often point out strengths or weaknesses to the

approach that would have gone unobserved and thus unresolved without this type of

participatory brainstorming and decision making

Effective participative leadership allows the talents and skills of all the team

members to be utilized in arriving at decisions and taking courses of action While

the team leader is usually still responsible for making the final decision this sharing

of functions within the team provide the perfect environment for everyone to provide

input that has the potential to make that final decision more well-rounded and

ultimately profitable for the company as a whole

25

28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE

Management which sets challenging goals assists in training emphasizes

improvement and expects the highest levels of performance

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

Achievement-oriented leaders always learn They always take risk They

never gamble (There is a difference) They always teach and mentor others They

understand that failure to adapt and change means death and destruction on a

competitive battlefield Either products are always changing or consumers are

changing so businesses must adapt or dieAchievement -oriented leaders put the

right people on the bus and go to great lengths to keep them there They never

change the deal with their employees (except to make it sweeter) They share

success They set stretch goals and achieve them It is fascinating to watch those

leaders work with their teams They are unstoppable

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

26

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION

There are a number of different styles of leadership and management that are

based on different theories The individuals style will be use based on a combination

of their beliefs values and preferences as well as the organizational culture and

norms which will encourage some styles and discourage others

Idealized influence describes managers who are exemplary role models for

associates Managers with idealized influence can be trusted and respected by

associates to make good decisions for the organization Intellectual Stimulation

describes managers who encourage innovation and creativity through challenging the

normal beliefs or views of a group Managers with intellectual stimulation promote

critical thinking and problem solving to make improvement of organization

performance

Inspirational motivation describes managers who motivate associates to

commit to the vision of the organization Managers with inspirational motivation

encourage team spirit to reach goals of increased revenue and market growth for the

organization Individual consideration describes managers who act as coaches and

advisors to the associates Managers with individual consideration encourage

associates to reach goals that help both the associates and the organization

27

CHAPTER 3

METHODOLOGY

31 RESEARCH DESIGN

A research design encompasses the methodology and procedures employed to

conduct scientific research The design of a study defines the study type (descriptive

correlational semi-experimental experimental review meta-analytic) and sub-type

(eg descriptive-longitudinal case study) research question hypotheses

independent and dependent variables experimental design and if applicable data

collection methods and a statistical analysis plan

The research design is also the framework for conducting the marketing

research project that clarified the necessary procedure in order to obtain the

information needed to solve all the marketing problem

In order to collect as much data as possible a combination of descriptive and

analytical research designs based on result from the questionnaire observation and

interview were used by the researcher to analyses the influence of leader on

competitive market concept of motivation in organization and the ways that human

performances on a job can be link with ability and motivation in Apple Inc

The method has been used is to distribute the questionnaire throughout the

staff in order to collect a better result The reason for choosing this method is

28

because this is the most effectives way to study the relationship between leadership

style and motivational level The raw data was analyze according to the research

objectives

32 POPULATION AND SAMPLING TECHNIQUE

The population of this study are all the staff from Apple Inc The population

chosen consider those who have had experiences working in such a high

technological company like Apple Inc The Sampling technique used in this research

was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the

south of Ireland

Figure 31 Required Sample Size

29

CHAPTER 4

RESEARCH FINDING

A questionnaire is a means of eliciting the feelings beliefs experiences

perceptions or attitudes of some sample of individuals As a data collecting

instrument it could be structured or unstructured

The questionnaire is most frequently a very concise preplanned set of

questions designed to yield specific information to meet a particular need for

research information about a pertinent topic The research information is attained

from respondents normally from a related interest area The dictionary definition

gives a clearer definition A questionnaire is a written or printed form used in

gathering information on some subject or subjects consisting of a list of questions to

be submitted to one or more persons

The method of questionnaire have some advantages of in Economy - Expense

and time involved in training interviewers and sending them to interview are reduced

by using questionnaires Uniformity of questions - Each respondent receives the

same set of questions phrased in exactly the same way Questionnaires may

therefore yield data more comparable than information obtained through an

interview Standardization - If the questions are highly structured and the conditions

under which they are answered are controlled then the questionnaire could become

standardized The disadvantages of questionnaire are respondentrsquos motivation is

difficult to assess affecting the validity of response

30

41 RESPONSE RATE

The laminated random sampling technique was used and a total of 100

samples size were selected out of 100 populations 100 questionnaires were received

that is representing 90 of response rate The sample size was reasonable and

beyond the target that we set early and exceed our expectation This is to allow

further analysis that was surpass the demand

42 DESCRIPTIVE DEMOGRAPHIC PROFILE

The demographic profile is in Table 41 The distribution of respondents

includes 65 male and 35 female The age of respondents was from below 30

years 35 45 between 30 to 40 years 20 between 40 to 50 years While for

years of experience 30 out of the 50 respondents that we carried out for

questionnaire have less than 5 years of experience 30 between 6 to 10 years 28

between 11 to 15 years and 12 have more than 16 years of experience

For the level of education 45 stand for those who have SPMMCEOthers 30 of

the respondents have STPMHSEDIPLOMA 18 of the respondents have degree

and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of

them are single 38 of the respondents are married and only 20 of them are

widowed

Demographic

Items

Frequency Percentage ()

Gender

Male 65 65

Female 35 35

31

Age

lt30 35 35

31-40 45 45

41-50 20 20

Length of Service

lt5 30 30

6-10 30 30

10-15 28 28

gt16 12 12

Education

SPMMCE 45 45

STPMHSE

DIPLOMA

30 30

Degree 18 18

Masterrsquos Degree 7 7

Status

Single 42 42

Married 38 38

Widowed 20 20

Table 41 Demographic Profile

43 DESCRIPTIVE ANALYSIS

32

Design of minimum maximum mean and standard deviation of each item

can be refer rend to the table 42 below Based on the table it reveals that the

minimum value for the directive leadership style is 1 and maximum is 5 In term of

mean and standard deviation of the directive leadership style are 257 413 1144

and 1336 respectively

For supportive leadership style the minimum mean will be 334 and the

highest are 444 For standard deviation is 0991 and 1386 respectively

For minimum value for participative leadership style will be 1 and the

maximum is 5 in addition to that the mean and standard deviation of the variable is

between 367 to 444 and 367 and 1040 and 1264 respectively

The achievement oriented leadership style the mean and standard deviation

of the variable is between 349 to 413 and 1021 to 1165

For motivation achievement based on individual perception the minimum

values of variable range from 1 to 2 and the maximum variable is 5 Mean and

standard deviation of the variable is between 253 to 459 and 0906 to 1335

Variableconstruct Mean Std Deviation

Directive 358 1145

1 He has the final word in the office

matters

373 1336

2 He emphasizes that all rules and

regulations

257 1144

3 He give clear explanations of what is

expected of other

365 1224

4 He give subordinates explicit

instructions for how to do their work

413 1246

5 He show interest in subordinatesrsquo

personal concerns

382 1306

Supportive 383 1190

1 He often mingle with the staff 373 1386

2 He often spent time as necessary to 444 0991

33

hear complaint from staff

3 Providing guidance without pressure

is the

key to being a good leader

362 1259

4 As a rule leaders should allow

subordinates

to appraise their own work

334 1072

5 Leaders should give subordinates

complete

freedom to solve problems on their own

401 1240

Participative 408 1110

1 He is very responsive and easy to be

invited to discuss

367 1264

2 He easily understood 413 1105

3 When things go wrong and he need to

create a strategy to keep a project or process

running on schedule he call a meeting to get his

employees advice

433 1046

4 To get information out He send it by

email memos or voice mail very rarely is a

meeting called His employees are then

expected to act upon the information

384 1040

5 He want to create an environment

where the employees take ownership of the

project I allow them to participate in the

decision making process

444 1096

Achievement Oriented 387 1103

1 He determines the duties of staff 391 1113

2 He describes the conditions and tasks

and clearly what is expected

349 1021

3 He explain the level of performance 382 1165

34

that is expected of subordinates

4 He give vague explanations of what is

expected of subordinates on the job

413 1107

5 He consistently set challenging goals

for subordinates to attain

401 1110

Motivation Level 345 1178

1 1 I feel annoyed when thinking about

the things I would like to do new work

459 0906

2 I am ambitious in my career 288 1233

3 I am energized when

people count on me for ideas

439 0947

4 When involved in group projects my

team membersrsquo problems are my problems

301 1211

5 I find pleasure in recognizing and

celebrating the accomplishments of others

290 1125

6 As a practice I ask people

challenging questions when we are working on

projects together

301 1211

7 I take delight in complimenting

people I work with when progress is made

411 1190

8 I find it easy to be the cheerleader for

others when times are good and when times are

bad

382 1179

9 Team accomplishment is more

important to me than my own personal

accomplishments

321 1327

10 When involved in group projects I

am inclined to let my ideas be known

253 1335

Table 42 leadership style

35

44 RELIABILITY ANALYSIS

According to Hinton (2004) recommended four cut-off points for steadiness

which includes outstanding reliability (090 and above) high reliability (070 ndash 090)

moderate reliability (050 ndash 070) and low reliability (050 and below)

000 050 Low Reliability

050 070 Moderate Reliability

070 090 High Reliability

090 100 Outstanding

Reliability

Table 43 Reliability Analysis

Based on table 43 there are five constructs directive supportive

participative achievement-oriented and motivation level shown Cronbachrsquos Alpha

values of 0865 0914 0970 0974 and 0883 respectively None of constructs

confirm low reliability The high Cronbachrsquos Alpa values for all establish contain

that they are inwardly uniform That means all element of each establishes are

measuring the identical content creation In the nutshell the higher the Cronbachrsquos

Alpha value of a construct the higher the reliability is of measuring the same

construct

Const

ructs

Sample

Size(n)

No

of Items

Cronbachrsquos

Alpha (a)

Type

Direc 100 5 0865 High Reliability

36

tive

Supp

ortive

100 5 0914 Outstanding

Reliability

Partic

ipative

100 5 0970 Outstanding

Reliability

Achi

evement

100 5 0974 Outstanding

Reliability

Level

of Staff

Motivation

100 10 0883 Outstanding

Reliability

Table 44 Reliability Test

45 CORRELATION MATRIX

Correlation analysis was used to conclude and decide relationships between

two variables measured Toward this end Pearson correlation test was used to

diagnose whether leadership styles and motivation level are relevant to each other

Table 44 presents the correlation matrix results

Table 44 shows the relation of independent variables with motivation level

For finding the relation significant level plt 005 and plt 001were chosen

The value of correlation coefficient r for directive leadership style is 0356

with plt 005 which show a moderate relationship with the level of staff motivation

It is found that the value of correlation coefficient r for supportive leadership

style is 0369 with plt 001 show a strong relationship with the level of staff

motivation

Participative leadership style carry correlation coefficient value r of 035 2

with plt 005 which show a moderate relationship with the level of staff motivation

For achievement oriented leadership style the coefficient valuer is 0430

with plt 001 which show a strong relationship with the level of staff motivation

37

Correlation is significant at the 001 level (1-tailed)

Correlation is significant at the 005 level (1-tailed)

Constructs Directive Supportive Participative Achievement Motivation

() () () ()

Directive 1 0691 0717 0799 0356

0000 0000 0000 0012

() () ()

Supportive 1 0877 0676 0369

0000 0000 0009

() ()

Participative 1 0736 0352

0000 0012

()

Achievemen

t

1 0430

0022

Motivation 1

Table 45 Correlation between leadership styles and the level of staff

motivation

46 REGRESSION ANALYSIS

In this study multiple regression analysis was applied Each variable from

factor scores were used in the analysis Table 45 shows the results of multiple

regression analysis of the research The findings showed that leadership styles were

not significant and negatively correlate with level of motivation of staff The R2 =

38

0184 indicates that 1840 of the variance in variable level of motivation of the

staff (dependent variable) can be explained by leadership styles

Beta coefficient the achievement oriented has the highest B β =0225

followed by supportive leadership style β = 0111 directive β =0024 and the lowest

is participative leadership style is β = - 0003That means one unit increase in

directive leadership style will lead to 0024 increase in the level of motivation for

supportive leadership style one unit increase will lead to 00111 increase in the level

of motivation one unit increase in participative will lead to -0003 change in the

level of motivation of staff and one unit increase in achievement oriented will lead

to 0225 increase to the level of motivation of staff The findings explain that the

components of the leadership styles do not explain the level of motivation of the

staff

Instruction

R2=0184

Adjusted R2=0103 F= 2499 p lt 005

Dependent Variable Level of staff Motivation

Unstandardised

Coefficients

Standardise

d

Coefficient

Model B Std Error Beta t Sig

(Constant) 2268 0446 5430 0000

Total Score Directive 0024 0186 0031 0144 0984

Total Score Supportive 0101 0177 0161 0691 0585

Total Score Participative -0003 0191 -0055 -0020 1082

Total Score Achievement 0225 0170 0312 1456 0210

39

Table 46 Multiple Regression Analysis (n=50)

40

Chapter 5

CONCLUSION AND RECOMMENDATION

51 INTRODUCTION

This chapter target to discuss the outcome shown in the previous chapters by

setting against them with those finding principles and earlier investigation in the

common field Moreover the investigationrsquos confines and recommendations for the

future research and practice are shown in this chapter

52 DISCUSSION OF FINDING

The objectives of this investigation were to determine the relationship

between leadership style and motivation level It is a study of Apple Incorporation

The outcome of this investigation gives that the leadership styles are supported to the

level of staff motivation The independents variables had correlation with the level of

the staff motivation that is illustrated in Table 42 in the preceding chapter

Based on the analysis of the research (Sample the leadership styles of the

manager of the Apple Incorporation) is significant with the leadership style which

has been practiced by Chief Executive Officer of Apple Incorporation in the District

41

of Johor Bahru Johor James Liow 1992) Analysis from the research found that the

most dominant leadership is achievement oriented followed by supportive directive

participative and achievement oriented

In discussing the results the researchers prefer to discuss each hypothesis

separately in order to get an accurate and complete perceptive of the relationship

between leadership style and motivation level

The results revealed that the respondents perceived the all four leadership

styles of the manager have relation with their level of motivation towards their jobs

Furthermore the results revealed that there is significant relationship between

leadership style and motivation level

What is remarkable here is that this findings correlates strongly with the

arguments that say that relationship between leadership style and motivation level

can be both influential and no influential with staffrsquos motivation and his or her

leadership styles depends on his or her choice of the style that suits the situation or

the company

For example the researchers of University Malaya claimed that the

leadership styles of leader had relationship with staffrsquos motivation but depending on

their jobs according to the job description and the organizational chart that informs

employees what when and how tasks should be done

53 LIMITATION OF STUDY

One of the limitations in research includes lack of adequate information on a

particular subject Research equipments are very hard or expensive to acquire leading

to formulation mere assumptions Another hindrance is poor or inaccessibility to the

region of study

Some of the limitations of doing a research include access of information

availability of enough resources and time management The availability of experts in

42

editing and guidance may also be minimal where support from friends or

organisation may not be enough

The limitations of the study are those characteristics of design or

methodology that impacted or influenced the application or interpretation of the

results of your study They are the constraints on generalizability and utility of

findings that are the result of the ways in which you chose to design the study andor

the method used to establish internal and external validity

Another limitation related to building the evidence about ldquosurvival of

consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin

spiritrdquo Not knowing all of your extended family members limits your ability to

verify statements communicated by the Medium When information related to a

discarnate is not verified this result could be related to the sitterrsquos limitations but it

may also be related to the Medium These challenges however highlight the

limitations of spirit communication and in general further highlights the complexity

of studying the ldquoA study of Apple Incorporationrdquo

Limitations in research methods vary depending on the type of method used

and how it was conducted They include language barriers you might want to do a

research on something that is in a language which you do not understand and the

production of a translator is not available You might also be short of the research

materials and others are not immediately available among others

Limitations are influences that the researcher cannot control They are the

shortcomings conditions or influences that cannot be controlled by the researcher

that place restrictions on your methodology and conclusions Any limitations that

might influence the results should be mentioned

54 SUGGESTIONS FOR FUTURE RESEARCH

From this research the researcher recommends a several means that could be

taken to improve staffrsquos motivation by concentrating on leadership styles

43

According to Marketing minds (2012) Apple Inc uses the Apple brand to

compete across several highly competitive markets including the personal computer

industry with its Macintosh line of computerslaptops and related software the

consumer electronics industry with products such as the iPod digital music

distribution through iTunes Music Store the smart phone market with the Apple

iPhone magazine book games and applications publishing via the AppsStore for

iPhone and the iPad tablet computing device and movie and TV content distribution

with Apple TV The company is also establishing a very strong marketing presence

relative to the rival (Google) in the advertising market via its business Apps and iAd

network Steve Jobs the co-Founder of Apple described the company as being a

mobile devices company largest in the world as their revenues are bigger than

Nokia Samsung or Sonys mobile devices business

The story started two months ago when Google released its first smart phone

This new smart phone made by a Taiwanese company called HTC and the phone

called Nexus One After three weeks Apple Company said is going to sue the

manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC

The company which has been releasing iPhone since 2007 believes that HTC

illegally used 20 patents of Apple These patents are related to user interface

architecture and hardware of iPhone Apple Company filed a lawsuit in US District

Court in Delaware and an objection presented to the International Trade Commission

in USA too

In response to these accusations made by Apple Company against HTC

company The HTC denied Applersquos allegations and declared to fight the suit In other

response HTC said it has been making phones for a far longer time than Apple

including a touch screen device called the XDA that predates the iPhone by about 5

years

Implications

The implications here appear to be that HTCrsquos technological primary somehow goes

against Applersquos claims that the company violated 20 of its patents And while itrsquos

certainly possible that that might be the case itrsquos hard to accept that argument

without a list of patents to back it up

Patents

44

Here some of the patents that Apple Company accusing HTC Company used them

for its new Nexus phone manufactured for Google They are Multi-touch Screen

Multifinger gestures device integration and multitasking accelerometer patents

What is Android Android is a software installed in the mobile devices that includes

an operating system middleware and key applications The Android SDK provides

the tools and APIs necessary to begin developing applications on the Android

platform using the Java programming language

Terminology

Today in the market consumer have a lot of options for every product

whether it be an IT product or Home PCs or consumer durables or a FMCG product

This study may be helpful for company to know about the factors affecting the

consumer behavior and patterns of the consumer It may also be helpful to know the

specific requirement of customer so that the customer can be easily satisfied

Moreover this study helps to know the buying habits and patterns of customer The

study will help the company to understand the relationship that a consumer have with

their Apple product It will help to ascertain the reason which makes the undisputed

leader in almost every segment in which they operate

All Apple Professional Development facilitators are educators themselves

That gives them a unique view they know whatrsquos important in the classroom so they

can ensure that you learn about your Apple products and how they can best serve you

and your students We have created workshops in the following categories

These curriculum-focused workshops help teachers apply their skills with

Apple products to specific areas and disciplines to produce effective personal

learning for their students

Focused on technology skills these foundational workshops help teachers

become confident and comfortable integrating Apple products into their teaching

strategies

These workshops for school leaders and Education decision-makers focus on

issues important to success such as visioning and planning

Our research investigated the role of social norms in an extended theory of

planned behavior (TPB) in the explanation of prostatecolorectal cancer screening

(CS) intention and the prediction of CS uptake among men

45

Apple is well known for giving its customers things that they need but didnt

know they needed until the product shipped In that spirit Apple is in a unique

position to make further gains with that philosophy especially as other companies

pull back reduce RampD or get out of some markets completely

I written before about how Apples financial position gives it a unique

competitive advantage over the competition That discussion pointed to how Apple

can pay cash for components get to the front of supplier delivery schedules then

through volume drive prices down putting extreme price pressure on the

competition while they develop the next generation with RampD dollars

Even as Apple does this they are mindful of their brand Selling cheap

products doesnt sit well with Apple and they definitely dont want to undercut or

cannibalize other product lines

So if one asks the question about what Apple can deliver in a time when

customers are watching every penny its silly to envision a cheaper stripped down

version of a product thats already doing well Instead as Apple ponders how to

deliver new products to cost conscious customers the company tends to think about

holes in the market that can be exploited with their technology -- but which dont

undercut current products

There are other considerations as well For example the iPod touch doesnt

have a camera or an FM radio Other than the CPU it doesnt radiate and can

therefore be used in corporate or government environments that would otherwise

forbid a device that could be a security concern Our fantasies often neglect to

consider such things Because people expect to use their iPhone anywhere that

device has a different set of design constraints

Availability of multi-modal logistics services has been introduced and

occupational safety and health management system elaborated The DTPB can

provide a useful framework for evaluating interventions to increase logisticians

motivations to safety performance The overriding aim of this study was to design

and pilot test a questionnaire for subsequent use in a large-scale survey This study

describes the early stages of a research questionnaire development and a pilot study

The main results of this pilot study that the questionnaire proved to be reliable and

the analysis although preliminary provided strong support for the predictive power

of the DTPB The evaluation led to minor changes in the questionnaire Currently

46

the relevant literature surrounding the DTPB reveals a lack of research that utilizes

empirically validated theories in the field of logistics safety There is therefore a need

to consider more practical issues that emerge when applying the theory As is often

the case with the DTPB questionnaire the participants thought the questionnaire was

rather long This is important given that lengthy questionnaires can impact on data

quality through reduced completion rates due to factors such as lowered participant

motivation The length of the questionnaire could be accommodated thereby

encouraging participation Another comment levied at the DTPB questionnaire is that

it appears rather repetitive Indeed responses received in the present context included

wersquove answered that already Alternatively it may be better to group the outcomes

and behavioural belief statements and address the issue of similarity

Although the key purpose of this study was to develop and pilot a

questionnaire and not to generalize its findings it is of interest to note that the

occupational doctors advice has significant relationship to safety performance One

possible reason is that occupational safety and health information is not easily

available thereby increasing the reliance of the workers on the occupational doctors

advice This finding together with the significant influence of peer culture within the

DTPB framework would seem to strengthen the view that increasing exposure of

logisticians to occupational safety and health may encourage more positive

subjective norms and implies that contact with occupational doctors may encourage

the logisticians to work safely

Deeper interpretation suggests that peers causal attributions regarding safety

performance in their workplace may exert a comparatively strong influence over

logisticians991257 safety It also adds weight to the suggestion that occupational safety

and health training should form part of the logistics company991257s annual training plan

and as such supports the view that occupational safety and health intervention

programmes are required

He findings from questionnaire pilot test seem to corroborate previous

research by suggesting that subjective norms is a key issue to be addressed in any

occupational safety and programme as is the case of the logistics sector The result is

in line with the results reported by Hamilton and White Paris and Van den Broucke

and Fogarty and Shaw who found subjective norms to be important in affecting

adoption of a system As such it would seem that efforts should be made to enhance

knowledge and in particular to highlight the benefits of safety performance for both

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

REFERENCES

Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 27: Thesis Leadership of Apple

17

writer or visionary may lead when he or she puts pen to paper and creates a book or

poem or article which inspires and moves others to new thoughts and actions A

monarch and a president are both leaders So is a local councillor and so can be a

community fund-raiser A ruthless dictator is a leader So was Mother Theresa and

so was Mahatma Gandhi

We can find leadership in every sort of work and play and in every sort of

adventure and project regardless of scale and regardless of financial or official

authority And so given the many ways in which leadership operates it is no surprise

that leadership is so difficult to define and describe

Leadership is a process by which a person influences others to accomplish an

objective and directs the organization in a way that makes it more cohesive and

coherent Leaders carry out this process by applying their leadership attributes such

as beliefs values ethics character knowledge and skills

To inspire your workers into higher levels of teamwork there are certain

things you must be know and do These do not come naturally but are acquired

through continual work and study Good leaders are continually working and

studying to improve their leadership skills they are NOT resting on their laurels

The difference of staffsrsquo perceptions might be influenced by gender age

status academic qualifications work tenure educational level family background

interest and so on Itrsquos clear that the perceptions of staffs on their managerrsquos

leadership style can be influenced with so many factors and it plays an important role

is determining the climate success organization and the level of achievement of the

organization itself

23 PATH GOAL THEORY

The Path-Goal model is a theory based on specifying a leaders style or behavior that

best fits the employee and work environment in order to achieve goals (House

18

Mitchell 1974) The goal is to increase an employees motivation empowerment

and satisfaction so that they become productive members of the organization

Leadership concept that the subordinates accept a leaders behavior only so

far as they view it as resulting in immediate or future benefit Thus a leaders main

function is to clear a path to the realization of the subordinates goals he or she must

choose the behavior patterns that are most applicable in helping the subordinates get

what they want

Path-Goal is based on Vrooms (1964) expectancy theory in which an

individual will act in a certain way based on the expectation that the act will be

followed by a given outcome and on the attractiveness of that outcome to the

individual The path-goal theory was first introduced by Martin Evans (1970) and

then further developed by House (1971)

Leaders can take a strong or limited approach in these In clarifying the path

they may be directive or give vague hints In removing roadblocks they may scour

the path or help the follower move the bigger blocks In increasing rewards they

may give occasional encouragement or pave the way with gold

In fact leader should clarify the path so subordinates know which way to go

remove roadblocks that are stopping the things going there and Increasing the

rewards along the route There are four style of leadership which are supportive

directive participative and achievement-oriented leadership

Supportive leadership

Considering the needs of the follower showing concern for their welfare and

creating a friendly working environment This includes increasing the followers self-

esteem and making the job more interesting This approach is best when the work is

stressful boring or hazardous The leader make work pleasant for the workers by

showing concern for them and by being friendly and approachable It is most

effective in situations in which tasks and relationships are physically or

psychologically challenging Good relations are promoted with the group and

sensitivity to subordinates needs is shown

Directive Leadership

Telling followers what needs to be done and giving appropriate guidance

along the way This includes giving them schedules of specific work to be done at

19

specific times Rewards may also be increased as needed and role ambiguity

decreased (by telling them what they should be doing)

This may be used when the task is unstructured and complex and the follower

is inexperienced This increases the followers sense of security and control and

hence is appropriate to the situation

The leader informs her followers on what is expected of them such as telling

them what to do how to perform a task and scheduling and coordinating work It is

most effective when people are unsure about the task or when there is a lot of

uncertainty within the environment Specific advice is given to the group and ground

rules and structure are established For example clarifying expectations specifying

or assigning certain work tasks to be followed

Participative leadership

Consulting with followers and taking their ideas into account when making

decisions and taking particular actions This approach is best when the followers are

expert and their advice is both needed and they expect to be able to give it The

leaders consult with their followers by consulting with them before making a

decision on how to proceed It is most effective when subordinates are highly trained

and involved in their work Decision making is based on consultation with the group

and information is shared with the group

Achievement-oriented leadership

Setting challenging goals both in work and in self-improvement (and often

together) High standards are demonstrated and expected The leader shows faith in

the capabilities of the follower to succeed This approach is best when the task is

complex

The leader sets challenging goals for his followers expects them to perform

at their highest level and shows confidence in their ability to meet this expectation

It is most effective in professional work environments such as technical or

scientific or in achievement environments such as sales Challenging goals are set

and high performance is encouraged while confidence is shown in the groups ability

The path-goal theory by House(1971) also known as the path-goal theory of

leader effectiveness or the path-goal model is a leadership theory in the field

The original path-goal theory identifies achievement-oriented directive

participative and supportive leader behaviors

20

The directive path-goal clarifying leader behaviour refers to situations where

the leader lets followers know what is expected of them and tells them how to

perform their tasks

24 NEED FOR ACHIEVEMENT THEORY

Need for Achievement (n Ach) is the degree to which someone is motivated

to set and reach goals People with a high n Ach are usually driven to succeed for

internal reasons such as personal satisfaction rather than by external pressures

Personality trait characterized by an enduring and consistent concern with

setting and meeting high standards of achievement This need is influenced by

internal drive for action (intrinsic motivation) and the pressure exerted by the

expectations of others (extrinsic motivation) Measured by thematic appreciation

tests need for achievement motivates an individual to succeed in competition and to

excel in activities important to him or her

These individuals work hard to meet their goals and tend to take on tasks that

are moderately difficult to accomplish If they choose a goal that is too easy the

achievement is not very rewarding and if they chose something that is too difficult

success may not be obtainable Say someone with a high n Ach is just beginning to

set high standards for themselves in fitness They may aim to run a 5k (3-mile) race

but they would shy away from a longer race until they have become a more

experienced runner so they arenrsquot setting themselves up for failure

People high in N-Ach are characterized by a tendency to seek challenges and

a high degree of independence Their most satisfying is the recognition of their

achievements

21

25 DIRECTIVE LEADERSHIP STYLE

The directive leadership style is one of four leadership behaviours identified

by the path-goal theory of leadership Directive leadership is characterized by setting

clear objectives and rules for your subordinates and ensuring that your expectations

and directions are clearly defined and understood by your subordinates Directive

leadership may be advisable when subordinates are unskilled or inexperienced at a

complex task It may backfire if imposed upon highly skilled and experienced

employees who are extremely competent to perform the task

An instructional type of managerial style characterized by a leader who tells

subordinate staff what they are expected to do and how to perform the expected

tasks A directive leadership style might be helpful for a manager within a business

where their subordinate staff members have jobs that are not particularly specialized

and so they need more guidance to avoid uncertainty

Directive leadership is one of five models of leadership described by Bernard

Bass Directive leadership is a style of leading people in a business or project It is

probably the most common form of leadership existing in large businesses today It

is very common in traditional business and traditional cultures This style of

leadership consists of a manager or superior person directing subordinates to

complete or work on a task at hand The manager will tell the employee exactly what

to do and how to do it He or she will have specific standards and will demand that

they be met The manager leads with total authority The military is a good example

of directive leadership However in business it does not always work as well

Directive leadership does not allow an employee to reach their potential nor does it

allow the employee to express their independent thoughts or creativity

Directive leader is a leader who is very strict autocratic makes use of his

power of influence from his position to control reward and force the followers to

comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)

22

26 SUPPORTIVE LEADERSHIP STYLE

Supportive Leadership is one of the leadership styles found in path-goal

theory A supportive leader try to decrease employee stress and frustration in the

workplace This method is effective when your work tasks are dangerous tedious

and stressful but is not really effective if your work tasks are intrinsically motivating

because you dont need to be motivated to do the work

Supportive leadership is a kind of leadership where you listen to your

workers and help them out when they need help Supportive leadership is an opposite

of autocratic leadership and is much more successful in many fields of work But not

in all of course

The leadership style I use to follow is Supportive leadership because

according to me the followers are as important as task The goals can only be achieve

with the help of followers if followers are facing any problem either in their personal

life or under organization roof the affection of that problem can be clearly measured

from their task results Moreover I use self-made theory in my leadership which is

Get addict an achieve according to this a person can achieve anything but the

conditions is that the person must be addicted to it If followers are facing any

grievances they canrsquot be addicted towards achievement Supportive leader in my way

does not only mean handling grievances of followers but I call myself supportive

leader because I plan my tactics towards achieving a goal according to the followers

ability and skills moreover according to their willingness and motivation towards

work Supportive leadership is It leads people It doesnt drive them It involves

them It doesnt coerce them It never loses sight of the most important principle

governing any project involving human beings namely that people are more

important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive

leadership is working along with followers guiding them helping them instead of

working ahead of them Human beings are most important aspect of this type of

leadership According to me this leadership can be done effectively if leaders treat

followers as one who work with him rather work for him Being the basket ball

captain for two consecutive years I applied my leadership style and maintained a

team

23

Supportive leadership is a reference to a particular leadership style for

business As management styles became more complex in the 1970s and 1980s

theories began to grow up Businesses started looking not only at the techniques of

management but at the different types of leaders found in business and what

categories those leaders fell into By the 1990s concepts such as supportive

leadership had become widely accepted Supportive leadership is a naturally organic

and emotionally sensitive style like other styles it is especially useful in certain

circumstances but the company must adopt a culture that encourages such styles for

them to be effective

In supportive leadership the manager is not so interested in giving orders and

managing every detail as in giving employees the tools they need to work

themselves While delegation is a vital part of supportive leadership managers do

not simply assign tasks and then receive the results Instead they work through the

tasks with employees to improve skills and talent until the manager does not need to

worry about a task being done correctly and the employee is fully empowered in a

particular area

27 PARTICIPATIVE LEADERSHIP STYLE

Lewinrsquos study found that participative leadership also known as democratic

leadership is generally the most effective leadership style Democratic leaders offer

guidance to group members but they also participate in the group and allow input

from other group members In Lewinrsquos study children in this group were less

productive than the members of the authoritarian group but their contributions were

of a much higher quality

Participative leadership is a style of leadership that involves all members of a

team in identifying essential goals and developing procedures or strategies to reach

those goals From this perspective this leadership style can be seen as a leadership

style that relies heavily on the leader functioning as a facilitator rather than simply

24

issuing orders or making assignments This type of involved leadership style can be

utilized in business settings volunteer organizations and even in the function of the

home

Participative leaders encourage group members to participate but retain the

final say over the decision-making process Group members feel engaged in the

process and are more motivated and creative

One of the main benefits of participative leadership is that the process allows

for the development of additional leaders who can serve the organization at a later

date Because leaders who favor this style encourage active involvement on the part

of everyone on the team people often are able to express their creativity and

demonstrate abilities and talents that would not be made apparent otherwise The

discovery of these hidden assets help to benefit the work of the current team but also

alerts the organization to people within the team who should be provided with

opportunities to further develop some skill or ability for future use

One potential disadvantage of participate leadership is the time factor This

leadership style does often involve the need for more time before action is taken

This is only natural since the very nature of this leadership style means allowing

input from every member of the team However the extra time necessary for this

process often leads to decisions that ultimately benefit everyone to a greater degree

than faster decisions that are more limited in scope

Participative leadership also expands the range of possibilities for the team

When leadership styles that essentially leave all the direction and decision making in

the hands of one individual it is much more difficult to see a given approach from

several different angles When the leadership style encourages others to be involved

in the decision making process a given course of action can be approached from a

variety of perceptions This can often point out strengths or weaknesses to the

approach that would have gone unobserved and thus unresolved without this type of

participatory brainstorming and decision making

Effective participative leadership allows the talents and skills of all the team

members to be utilized in arriving at decisions and taking courses of action While

the team leader is usually still responsible for making the final decision this sharing

of functions within the team provide the perfect environment for everyone to provide

input that has the potential to make that final decision more well-rounded and

ultimately profitable for the company as a whole

25

28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE

Management which sets challenging goals assists in training emphasizes

improvement and expects the highest levels of performance

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

Achievement-oriented leaders always learn They always take risk They

never gamble (There is a difference) They always teach and mentor others They

understand that failure to adapt and change means death and destruction on a

competitive battlefield Either products are always changing or consumers are

changing so businesses must adapt or dieAchievement -oriented leaders put the

right people on the bus and go to great lengths to keep them there They never

change the deal with their employees (except to make it sweeter) They share

success They set stretch goals and achieve them It is fascinating to watch those

leaders work with their teams They are unstoppable

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

26

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION

There are a number of different styles of leadership and management that are

based on different theories The individuals style will be use based on a combination

of their beliefs values and preferences as well as the organizational culture and

norms which will encourage some styles and discourage others

Idealized influence describes managers who are exemplary role models for

associates Managers with idealized influence can be trusted and respected by

associates to make good decisions for the organization Intellectual Stimulation

describes managers who encourage innovation and creativity through challenging the

normal beliefs or views of a group Managers with intellectual stimulation promote

critical thinking and problem solving to make improvement of organization

performance

Inspirational motivation describes managers who motivate associates to

commit to the vision of the organization Managers with inspirational motivation

encourage team spirit to reach goals of increased revenue and market growth for the

organization Individual consideration describes managers who act as coaches and

advisors to the associates Managers with individual consideration encourage

associates to reach goals that help both the associates and the organization

27

CHAPTER 3

METHODOLOGY

31 RESEARCH DESIGN

A research design encompasses the methodology and procedures employed to

conduct scientific research The design of a study defines the study type (descriptive

correlational semi-experimental experimental review meta-analytic) and sub-type

(eg descriptive-longitudinal case study) research question hypotheses

independent and dependent variables experimental design and if applicable data

collection methods and a statistical analysis plan

The research design is also the framework for conducting the marketing

research project that clarified the necessary procedure in order to obtain the

information needed to solve all the marketing problem

In order to collect as much data as possible a combination of descriptive and

analytical research designs based on result from the questionnaire observation and

interview were used by the researcher to analyses the influence of leader on

competitive market concept of motivation in organization and the ways that human

performances on a job can be link with ability and motivation in Apple Inc

The method has been used is to distribute the questionnaire throughout the

staff in order to collect a better result The reason for choosing this method is

28

because this is the most effectives way to study the relationship between leadership

style and motivational level The raw data was analyze according to the research

objectives

32 POPULATION AND SAMPLING TECHNIQUE

The population of this study are all the staff from Apple Inc The population

chosen consider those who have had experiences working in such a high

technological company like Apple Inc The Sampling technique used in this research

was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the

south of Ireland

Figure 31 Required Sample Size

29

CHAPTER 4

RESEARCH FINDING

A questionnaire is a means of eliciting the feelings beliefs experiences

perceptions or attitudes of some sample of individuals As a data collecting

instrument it could be structured or unstructured

The questionnaire is most frequently a very concise preplanned set of

questions designed to yield specific information to meet a particular need for

research information about a pertinent topic The research information is attained

from respondents normally from a related interest area The dictionary definition

gives a clearer definition A questionnaire is a written or printed form used in

gathering information on some subject or subjects consisting of a list of questions to

be submitted to one or more persons

The method of questionnaire have some advantages of in Economy - Expense

and time involved in training interviewers and sending them to interview are reduced

by using questionnaires Uniformity of questions - Each respondent receives the

same set of questions phrased in exactly the same way Questionnaires may

therefore yield data more comparable than information obtained through an

interview Standardization - If the questions are highly structured and the conditions

under which they are answered are controlled then the questionnaire could become

standardized The disadvantages of questionnaire are respondentrsquos motivation is

difficult to assess affecting the validity of response

30

41 RESPONSE RATE

The laminated random sampling technique was used and a total of 100

samples size were selected out of 100 populations 100 questionnaires were received

that is representing 90 of response rate The sample size was reasonable and

beyond the target that we set early and exceed our expectation This is to allow

further analysis that was surpass the demand

42 DESCRIPTIVE DEMOGRAPHIC PROFILE

The demographic profile is in Table 41 The distribution of respondents

includes 65 male and 35 female The age of respondents was from below 30

years 35 45 between 30 to 40 years 20 between 40 to 50 years While for

years of experience 30 out of the 50 respondents that we carried out for

questionnaire have less than 5 years of experience 30 between 6 to 10 years 28

between 11 to 15 years and 12 have more than 16 years of experience

For the level of education 45 stand for those who have SPMMCEOthers 30 of

the respondents have STPMHSEDIPLOMA 18 of the respondents have degree

and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of

them are single 38 of the respondents are married and only 20 of them are

widowed

Demographic

Items

Frequency Percentage ()

Gender

Male 65 65

Female 35 35

31

Age

lt30 35 35

31-40 45 45

41-50 20 20

Length of Service

lt5 30 30

6-10 30 30

10-15 28 28

gt16 12 12

Education

SPMMCE 45 45

STPMHSE

DIPLOMA

30 30

Degree 18 18

Masterrsquos Degree 7 7

Status

Single 42 42

Married 38 38

Widowed 20 20

Table 41 Demographic Profile

43 DESCRIPTIVE ANALYSIS

32

Design of minimum maximum mean and standard deviation of each item

can be refer rend to the table 42 below Based on the table it reveals that the

minimum value for the directive leadership style is 1 and maximum is 5 In term of

mean and standard deviation of the directive leadership style are 257 413 1144

and 1336 respectively

For supportive leadership style the minimum mean will be 334 and the

highest are 444 For standard deviation is 0991 and 1386 respectively

For minimum value for participative leadership style will be 1 and the

maximum is 5 in addition to that the mean and standard deviation of the variable is

between 367 to 444 and 367 and 1040 and 1264 respectively

The achievement oriented leadership style the mean and standard deviation

of the variable is between 349 to 413 and 1021 to 1165

For motivation achievement based on individual perception the minimum

values of variable range from 1 to 2 and the maximum variable is 5 Mean and

standard deviation of the variable is between 253 to 459 and 0906 to 1335

Variableconstruct Mean Std Deviation

Directive 358 1145

1 He has the final word in the office

matters

373 1336

2 He emphasizes that all rules and

regulations

257 1144

3 He give clear explanations of what is

expected of other

365 1224

4 He give subordinates explicit

instructions for how to do their work

413 1246

5 He show interest in subordinatesrsquo

personal concerns

382 1306

Supportive 383 1190

1 He often mingle with the staff 373 1386

2 He often spent time as necessary to 444 0991

33

hear complaint from staff

3 Providing guidance without pressure

is the

key to being a good leader

362 1259

4 As a rule leaders should allow

subordinates

to appraise their own work

334 1072

5 Leaders should give subordinates

complete

freedom to solve problems on their own

401 1240

Participative 408 1110

1 He is very responsive and easy to be

invited to discuss

367 1264

2 He easily understood 413 1105

3 When things go wrong and he need to

create a strategy to keep a project or process

running on schedule he call a meeting to get his

employees advice

433 1046

4 To get information out He send it by

email memos or voice mail very rarely is a

meeting called His employees are then

expected to act upon the information

384 1040

5 He want to create an environment

where the employees take ownership of the

project I allow them to participate in the

decision making process

444 1096

Achievement Oriented 387 1103

1 He determines the duties of staff 391 1113

2 He describes the conditions and tasks

and clearly what is expected

349 1021

3 He explain the level of performance 382 1165

34

that is expected of subordinates

4 He give vague explanations of what is

expected of subordinates on the job

413 1107

5 He consistently set challenging goals

for subordinates to attain

401 1110

Motivation Level 345 1178

1 1 I feel annoyed when thinking about

the things I would like to do new work

459 0906

2 I am ambitious in my career 288 1233

3 I am energized when

people count on me for ideas

439 0947

4 When involved in group projects my

team membersrsquo problems are my problems

301 1211

5 I find pleasure in recognizing and

celebrating the accomplishments of others

290 1125

6 As a practice I ask people

challenging questions when we are working on

projects together

301 1211

7 I take delight in complimenting

people I work with when progress is made

411 1190

8 I find it easy to be the cheerleader for

others when times are good and when times are

bad

382 1179

9 Team accomplishment is more

important to me than my own personal

accomplishments

321 1327

10 When involved in group projects I

am inclined to let my ideas be known

253 1335

Table 42 leadership style

35

44 RELIABILITY ANALYSIS

According to Hinton (2004) recommended four cut-off points for steadiness

which includes outstanding reliability (090 and above) high reliability (070 ndash 090)

moderate reliability (050 ndash 070) and low reliability (050 and below)

000 050 Low Reliability

050 070 Moderate Reliability

070 090 High Reliability

090 100 Outstanding

Reliability

Table 43 Reliability Analysis

Based on table 43 there are five constructs directive supportive

participative achievement-oriented and motivation level shown Cronbachrsquos Alpha

values of 0865 0914 0970 0974 and 0883 respectively None of constructs

confirm low reliability The high Cronbachrsquos Alpa values for all establish contain

that they are inwardly uniform That means all element of each establishes are

measuring the identical content creation In the nutshell the higher the Cronbachrsquos

Alpha value of a construct the higher the reliability is of measuring the same

construct

Const

ructs

Sample

Size(n)

No

of Items

Cronbachrsquos

Alpha (a)

Type

Direc 100 5 0865 High Reliability

36

tive

Supp

ortive

100 5 0914 Outstanding

Reliability

Partic

ipative

100 5 0970 Outstanding

Reliability

Achi

evement

100 5 0974 Outstanding

Reliability

Level

of Staff

Motivation

100 10 0883 Outstanding

Reliability

Table 44 Reliability Test

45 CORRELATION MATRIX

Correlation analysis was used to conclude and decide relationships between

two variables measured Toward this end Pearson correlation test was used to

diagnose whether leadership styles and motivation level are relevant to each other

Table 44 presents the correlation matrix results

Table 44 shows the relation of independent variables with motivation level

For finding the relation significant level plt 005 and plt 001were chosen

The value of correlation coefficient r for directive leadership style is 0356

with plt 005 which show a moderate relationship with the level of staff motivation

It is found that the value of correlation coefficient r for supportive leadership

style is 0369 with plt 001 show a strong relationship with the level of staff

motivation

Participative leadership style carry correlation coefficient value r of 035 2

with plt 005 which show a moderate relationship with the level of staff motivation

For achievement oriented leadership style the coefficient valuer is 0430

with plt 001 which show a strong relationship with the level of staff motivation

37

Correlation is significant at the 001 level (1-tailed)

Correlation is significant at the 005 level (1-tailed)

Constructs Directive Supportive Participative Achievement Motivation

() () () ()

Directive 1 0691 0717 0799 0356

0000 0000 0000 0012

() () ()

Supportive 1 0877 0676 0369

0000 0000 0009

() ()

Participative 1 0736 0352

0000 0012

()

Achievemen

t

1 0430

0022

Motivation 1

Table 45 Correlation between leadership styles and the level of staff

motivation

46 REGRESSION ANALYSIS

In this study multiple regression analysis was applied Each variable from

factor scores were used in the analysis Table 45 shows the results of multiple

regression analysis of the research The findings showed that leadership styles were

not significant and negatively correlate with level of motivation of staff The R2 =

38

0184 indicates that 1840 of the variance in variable level of motivation of the

staff (dependent variable) can be explained by leadership styles

Beta coefficient the achievement oriented has the highest B β =0225

followed by supportive leadership style β = 0111 directive β =0024 and the lowest

is participative leadership style is β = - 0003That means one unit increase in

directive leadership style will lead to 0024 increase in the level of motivation for

supportive leadership style one unit increase will lead to 00111 increase in the level

of motivation one unit increase in participative will lead to -0003 change in the

level of motivation of staff and one unit increase in achievement oriented will lead

to 0225 increase to the level of motivation of staff The findings explain that the

components of the leadership styles do not explain the level of motivation of the

staff

Instruction

R2=0184

Adjusted R2=0103 F= 2499 p lt 005

Dependent Variable Level of staff Motivation

Unstandardised

Coefficients

Standardise

d

Coefficient

Model B Std Error Beta t Sig

(Constant) 2268 0446 5430 0000

Total Score Directive 0024 0186 0031 0144 0984

Total Score Supportive 0101 0177 0161 0691 0585

Total Score Participative -0003 0191 -0055 -0020 1082

Total Score Achievement 0225 0170 0312 1456 0210

39

Table 46 Multiple Regression Analysis (n=50)

40

Chapter 5

CONCLUSION AND RECOMMENDATION

51 INTRODUCTION

This chapter target to discuss the outcome shown in the previous chapters by

setting against them with those finding principles and earlier investigation in the

common field Moreover the investigationrsquos confines and recommendations for the

future research and practice are shown in this chapter

52 DISCUSSION OF FINDING

The objectives of this investigation were to determine the relationship

between leadership style and motivation level It is a study of Apple Incorporation

The outcome of this investigation gives that the leadership styles are supported to the

level of staff motivation The independents variables had correlation with the level of

the staff motivation that is illustrated in Table 42 in the preceding chapter

Based on the analysis of the research (Sample the leadership styles of the

manager of the Apple Incorporation) is significant with the leadership style which

has been practiced by Chief Executive Officer of Apple Incorporation in the District

41

of Johor Bahru Johor James Liow 1992) Analysis from the research found that the

most dominant leadership is achievement oriented followed by supportive directive

participative and achievement oriented

In discussing the results the researchers prefer to discuss each hypothesis

separately in order to get an accurate and complete perceptive of the relationship

between leadership style and motivation level

The results revealed that the respondents perceived the all four leadership

styles of the manager have relation with their level of motivation towards their jobs

Furthermore the results revealed that there is significant relationship between

leadership style and motivation level

What is remarkable here is that this findings correlates strongly with the

arguments that say that relationship between leadership style and motivation level

can be both influential and no influential with staffrsquos motivation and his or her

leadership styles depends on his or her choice of the style that suits the situation or

the company

For example the researchers of University Malaya claimed that the

leadership styles of leader had relationship with staffrsquos motivation but depending on

their jobs according to the job description and the organizational chart that informs

employees what when and how tasks should be done

53 LIMITATION OF STUDY

One of the limitations in research includes lack of adequate information on a

particular subject Research equipments are very hard or expensive to acquire leading

to formulation mere assumptions Another hindrance is poor or inaccessibility to the

region of study

Some of the limitations of doing a research include access of information

availability of enough resources and time management The availability of experts in

42

editing and guidance may also be minimal where support from friends or

organisation may not be enough

The limitations of the study are those characteristics of design or

methodology that impacted or influenced the application or interpretation of the

results of your study They are the constraints on generalizability and utility of

findings that are the result of the ways in which you chose to design the study andor

the method used to establish internal and external validity

Another limitation related to building the evidence about ldquosurvival of

consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin

spiritrdquo Not knowing all of your extended family members limits your ability to

verify statements communicated by the Medium When information related to a

discarnate is not verified this result could be related to the sitterrsquos limitations but it

may also be related to the Medium These challenges however highlight the

limitations of spirit communication and in general further highlights the complexity

of studying the ldquoA study of Apple Incorporationrdquo

Limitations in research methods vary depending on the type of method used

and how it was conducted They include language barriers you might want to do a

research on something that is in a language which you do not understand and the

production of a translator is not available You might also be short of the research

materials and others are not immediately available among others

Limitations are influences that the researcher cannot control They are the

shortcomings conditions or influences that cannot be controlled by the researcher

that place restrictions on your methodology and conclusions Any limitations that

might influence the results should be mentioned

54 SUGGESTIONS FOR FUTURE RESEARCH

From this research the researcher recommends a several means that could be

taken to improve staffrsquos motivation by concentrating on leadership styles

43

According to Marketing minds (2012) Apple Inc uses the Apple brand to

compete across several highly competitive markets including the personal computer

industry with its Macintosh line of computerslaptops and related software the

consumer electronics industry with products such as the iPod digital music

distribution through iTunes Music Store the smart phone market with the Apple

iPhone magazine book games and applications publishing via the AppsStore for

iPhone and the iPad tablet computing device and movie and TV content distribution

with Apple TV The company is also establishing a very strong marketing presence

relative to the rival (Google) in the advertising market via its business Apps and iAd

network Steve Jobs the co-Founder of Apple described the company as being a

mobile devices company largest in the world as their revenues are bigger than

Nokia Samsung or Sonys mobile devices business

The story started two months ago when Google released its first smart phone

This new smart phone made by a Taiwanese company called HTC and the phone

called Nexus One After three weeks Apple Company said is going to sue the

manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC

The company which has been releasing iPhone since 2007 believes that HTC

illegally used 20 patents of Apple These patents are related to user interface

architecture and hardware of iPhone Apple Company filed a lawsuit in US District

Court in Delaware and an objection presented to the International Trade Commission

in USA too

In response to these accusations made by Apple Company against HTC

company The HTC denied Applersquos allegations and declared to fight the suit In other

response HTC said it has been making phones for a far longer time than Apple

including a touch screen device called the XDA that predates the iPhone by about 5

years

Implications

The implications here appear to be that HTCrsquos technological primary somehow goes

against Applersquos claims that the company violated 20 of its patents And while itrsquos

certainly possible that that might be the case itrsquos hard to accept that argument

without a list of patents to back it up

Patents

44

Here some of the patents that Apple Company accusing HTC Company used them

for its new Nexus phone manufactured for Google They are Multi-touch Screen

Multifinger gestures device integration and multitasking accelerometer patents

What is Android Android is a software installed in the mobile devices that includes

an operating system middleware and key applications The Android SDK provides

the tools and APIs necessary to begin developing applications on the Android

platform using the Java programming language

Terminology

Today in the market consumer have a lot of options for every product

whether it be an IT product or Home PCs or consumer durables or a FMCG product

This study may be helpful for company to know about the factors affecting the

consumer behavior and patterns of the consumer It may also be helpful to know the

specific requirement of customer so that the customer can be easily satisfied

Moreover this study helps to know the buying habits and patterns of customer The

study will help the company to understand the relationship that a consumer have with

their Apple product It will help to ascertain the reason which makes the undisputed

leader in almost every segment in which they operate

All Apple Professional Development facilitators are educators themselves

That gives them a unique view they know whatrsquos important in the classroom so they

can ensure that you learn about your Apple products and how they can best serve you

and your students We have created workshops in the following categories

These curriculum-focused workshops help teachers apply their skills with

Apple products to specific areas and disciplines to produce effective personal

learning for their students

Focused on technology skills these foundational workshops help teachers

become confident and comfortable integrating Apple products into their teaching

strategies

These workshops for school leaders and Education decision-makers focus on

issues important to success such as visioning and planning

Our research investigated the role of social norms in an extended theory of

planned behavior (TPB) in the explanation of prostatecolorectal cancer screening

(CS) intention and the prediction of CS uptake among men

45

Apple is well known for giving its customers things that they need but didnt

know they needed until the product shipped In that spirit Apple is in a unique

position to make further gains with that philosophy especially as other companies

pull back reduce RampD or get out of some markets completely

I written before about how Apples financial position gives it a unique

competitive advantage over the competition That discussion pointed to how Apple

can pay cash for components get to the front of supplier delivery schedules then

through volume drive prices down putting extreme price pressure on the

competition while they develop the next generation with RampD dollars

Even as Apple does this they are mindful of their brand Selling cheap

products doesnt sit well with Apple and they definitely dont want to undercut or

cannibalize other product lines

So if one asks the question about what Apple can deliver in a time when

customers are watching every penny its silly to envision a cheaper stripped down

version of a product thats already doing well Instead as Apple ponders how to

deliver new products to cost conscious customers the company tends to think about

holes in the market that can be exploited with their technology -- but which dont

undercut current products

There are other considerations as well For example the iPod touch doesnt

have a camera or an FM radio Other than the CPU it doesnt radiate and can

therefore be used in corporate or government environments that would otherwise

forbid a device that could be a security concern Our fantasies often neglect to

consider such things Because people expect to use their iPhone anywhere that

device has a different set of design constraints

Availability of multi-modal logistics services has been introduced and

occupational safety and health management system elaborated The DTPB can

provide a useful framework for evaluating interventions to increase logisticians

motivations to safety performance The overriding aim of this study was to design

and pilot test a questionnaire for subsequent use in a large-scale survey This study

describes the early stages of a research questionnaire development and a pilot study

The main results of this pilot study that the questionnaire proved to be reliable and

the analysis although preliminary provided strong support for the predictive power

of the DTPB The evaluation led to minor changes in the questionnaire Currently

46

the relevant literature surrounding the DTPB reveals a lack of research that utilizes

empirically validated theories in the field of logistics safety There is therefore a need

to consider more practical issues that emerge when applying the theory As is often

the case with the DTPB questionnaire the participants thought the questionnaire was

rather long This is important given that lengthy questionnaires can impact on data

quality through reduced completion rates due to factors such as lowered participant

motivation The length of the questionnaire could be accommodated thereby

encouraging participation Another comment levied at the DTPB questionnaire is that

it appears rather repetitive Indeed responses received in the present context included

wersquove answered that already Alternatively it may be better to group the outcomes

and behavioural belief statements and address the issue of similarity

Although the key purpose of this study was to develop and pilot a

questionnaire and not to generalize its findings it is of interest to note that the

occupational doctors advice has significant relationship to safety performance One

possible reason is that occupational safety and health information is not easily

available thereby increasing the reliance of the workers on the occupational doctors

advice This finding together with the significant influence of peer culture within the

DTPB framework would seem to strengthen the view that increasing exposure of

logisticians to occupational safety and health may encourage more positive

subjective norms and implies that contact with occupational doctors may encourage

the logisticians to work safely

Deeper interpretation suggests that peers causal attributions regarding safety

performance in their workplace may exert a comparatively strong influence over

logisticians991257 safety It also adds weight to the suggestion that occupational safety

and health training should form part of the logistics company991257s annual training plan

and as such supports the view that occupational safety and health intervention

programmes are required

He findings from questionnaire pilot test seem to corroborate previous

research by suggesting that subjective norms is a key issue to be addressed in any

occupational safety and programme as is the case of the logistics sector The result is

in line with the results reported by Hamilton and White Paris and Van den Broucke

and Fogarty and Shaw who found subjective norms to be important in affecting

adoption of a system As such it would seem that efforts should be made to enhance

knowledge and in particular to highlight the benefits of safety performance for both

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

REFERENCES

Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 28: Thesis Leadership of Apple

18

Mitchell 1974) The goal is to increase an employees motivation empowerment

and satisfaction so that they become productive members of the organization

Leadership concept that the subordinates accept a leaders behavior only so

far as they view it as resulting in immediate or future benefit Thus a leaders main

function is to clear a path to the realization of the subordinates goals he or she must

choose the behavior patterns that are most applicable in helping the subordinates get

what they want

Path-Goal is based on Vrooms (1964) expectancy theory in which an

individual will act in a certain way based on the expectation that the act will be

followed by a given outcome and on the attractiveness of that outcome to the

individual The path-goal theory was first introduced by Martin Evans (1970) and

then further developed by House (1971)

Leaders can take a strong or limited approach in these In clarifying the path

they may be directive or give vague hints In removing roadblocks they may scour

the path or help the follower move the bigger blocks In increasing rewards they

may give occasional encouragement or pave the way with gold

In fact leader should clarify the path so subordinates know which way to go

remove roadblocks that are stopping the things going there and Increasing the

rewards along the route There are four style of leadership which are supportive

directive participative and achievement-oriented leadership

Supportive leadership

Considering the needs of the follower showing concern for their welfare and

creating a friendly working environment This includes increasing the followers self-

esteem and making the job more interesting This approach is best when the work is

stressful boring or hazardous The leader make work pleasant for the workers by

showing concern for them and by being friendly and approachable It is most

effective in situations in which tasks and relationships are physically or

psychologically challenging Good relations are promoted with the group and

sensitivity to subordinates needs is shown

Directive Leadership

Telling followers what needs to be done and giving appropriate guidance

along the way This includes giving them schedules of specific work to be done at

19

specific times Rewards may also be increased as needed and role ambiguity

decreased (by telling them what they should be doing)

This may be used when the task is unstructured and complex and the follower

is inexperienced This increases the followers sense of security and control and

hence is appropriate to the situation

The leader informs her followers on what is expected of them such as telling

them what to do how to perform a task and scheduling and coordinating work It is

most effective when people are unsure about the task or when there is a lot of

uncertainty within the environment Specific advice is given to the group and ground

rules and structure are established For example clarifying expectations specifying

or assigning certain work tasks to be followed

Participative leadership

Consulting with followers and taking their ideas into account when making

decisions and taking particular actions This approach is best when the followers are

expert and their advice is both needed and they expect to be able to give it The

leaders consult with their followers by consulting with them before making a

decision on how to proceed It is most effective when subordinates are highly trained

and involved in their work Decision making is based on consultation with the group

and information is shared with the group

Achievement-oriented leadership

Setting challenging goals both in work and in self-improvement (and often

together) High standards are demonstrated and expected The leader shows faith in

the capabilities of the follower to succeed This approach is best when the task is

complex

The leader sets challenging goals for his followers expects them to perform

at their highest level and shows confidence in their ability to meet this expectation

It is most effective in professional work environments such as technical or

scientific or in achievement environments such as sales Challenging goals are set

and high performance is encouraged while confidence is shown in the groups ability

The path-goal theory by House(1971) also known as the path-goal theory of

leader effectiveness or the path-goal model is a leadership theory in the field

The original path-goal theory identifies achievement-oriented directive

participative and supportive leader behaviors

20

The directive path-goal clarifying leader behaviour refers to situations where

the leader lets followers know what is expected of them and tells them how to

perform their tasks

24 NEED FOR ACHIEVEMENT THEORY

Need for Achievement (n Ach) is the degree to which someone is motivated

to set and reach goals People with a high n Ach are usually driven to succeed for

internal reasons such as personal satisfaction rather than by external pressures

Personality trait characterized by an enduring and consistent concern with

setting and meeting high standards of achievement This need is influenced by

internal drive for action (intrinsic motivation) and the pressure exerted by the

expectations of others (extrinsic motivation) Measured by thematic appreciation

tests need for achievement motivates an individual to succeed in competition and to

excel in activities important to him or her

These individuals work hard to meet their goals and tend to take on tasks that

are moderately difficult to accomplish If they choose a goal that is too easy the

achievement is not very rewarding and if they chose something that is too difficult

success may not be obtainable Say someone with a high n Ach is just beginning to

set high standards for themselves in fitness They may aim to run a 5k (3-mile) race

but they would shy away from a longer race until they have become a more

experienced runner so they arenrsquot setting themselves up for failure

People high in N-Ach are characterized by a tendency to seek challenges and

a high degree of independence Their most satisfying is the recognition of their

achievements

21

25 DIRECTIVE LEADERSHIP STYLE

The directive leadership style is one of four leadership behaviours identified

by the path-goal theory of leadership Directive leadership is characterized by setting

clear objectives and rules for your subordinates and ensuring that your expectations

and directions are clearly defined and understood by your subordinates Directive

leadership may be advisable when subordinates are unskilled or inexperienced at a

complex task It may backfire if imposed upon highly skilled and experienced

employees who are extremely competent to perform the task

An instructional type of managerial style characterized by a leader who tells

subordinate staff what they are expected to do and how to perform the expected

tasks A directive leadership style might be helpful for a manager within a business

where their subordinate staff members have jobs that are not particularly specialized

and so they need more guidance to avoid uncertainty

Directive leadership is one of five models of leadership described by Bernard

Bass Directive leadership is a style of leading people in a business or project It is

probably the most common form of leadership existing in large businesses today It

is very common in traditional business and traditional cultures This style of

leadership consists of a manager or superior person directing subordinates to

complete or work on a task at hand The manager will tell the employee exactly what

to do and how to do it He or she will have specific standards and will demand that

they be met The manager leads with total authority The military is a good example

of directive leadership However in business it does not always work as well

Directive leadership does not allow an employee to reach their potential nor does it

allow the employee to express their independent thoughts or creativity

Directive leader is a leader who is very strict autocratic makes use of his

power of influence from his position to control reward and force the followers to

comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)

22

26 SUPPORTIVE LEADERSHIP STYLE

Supportive Leadership is one of the leadership styles found in path-goal

theory A supportive leader try to decrease employee stress and frustration in the

workplace This method is effective when your work tasks are dangerous tedious

and stressful but is not really effective if your work tasks are intrinsically motivating

because you dont need to be motivated to do the work

Supportive leadership is a kind of leadership where you listen to your

workers and help them out when they need help Supportive leadership is an opposite

of autocratic leadership and is much more successful in many fields of work But not

in all of course

The leadership style I use to follow is Supportive leadership because

according to me the followers are as important as task The goals can only be achieve

with the help of followers if followers are facing any problem either in their personal

life or under organization roof the affection of that problem can be clearly measured

from their task results Moreover I use self-made theory in my leadership which is

Get addict an achieve according to this a person can achieve anything but the

conditions is that the person must be addicted to it If followers are facing any

grievances they canrsquot be addicted towards achievement Supportive leader in my way

does not only mean handling grievances of followers but I call myself supportive

leader because I plan my tactics towards achieving a goal according to the followers

ability and skills moreover according to their willingness and motivation towards

work Supportive leadership is It leads people It doesnt drive them It involves

them It doesnt coerce them It never loses sight of the most important principle

governing any project involving human beings namely that people are more

important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive

leadership is working along with followers guiding them helping them instead of

working ahead of them Human beings are most important aspect of this type of

leadership According to me this leadership can be done effectively if leaders treat

followers as one who work with him rather work for him Being the basket ball

captain for two consecutive years I applied my leadership style and maintained a

team

23

Supportive leadership is a reference to a particular leadership style for

business As management styles became more complex in the 1970s and 1980s

theories began to grow up Businesses started looking not only at the techniques of

management but at the different types of leaders found in business and what

categories those leaders fell into By the 1990s concepts such as supportive

leadership had become widely accepted Supportive leadership is a naturally organic

and emotionally sensitive style like other styles it is especially useful in certain

circumstances but the company must adopt a culture that encourages such styles for

them to be effective

In supportive leadership the manager is not so interested in giving orders and

managing every detail as in giving employees the tools they need to work

themselves While delegation is a vital part of supportive leadership managers do

not simply assign tasks and then receive the results Instead they work through the

tasks with employees to improve skills and talent until the manager does not need to

worry about a task being done correctly and the employee is fully empowered in a

particular area

27 PARTICIPATIVE LEADERSHIP STYLE

Lewinrsquos study found that participative leadership also known as democratic

leadership is generally the most effective leadership style Democratic leaders offer

guidance to group members but they also participate in the group and allow input

from other group members In Lewinrsquos study children in this group were less

productive than the members of the authoritarian group but their contributions were

of a much higher quality

Participative leadership is a style of leadership that involves all members of a

team in identifying essential goals and developing procedures or strategies to reach

those goals From this perspective this leadership style can be seen as a leadership

style that relies heavily on the leader functioning as a facilitator rather than simply

24

issuing orders or making assignments This type of involved leadership style can be

utilized in business settings volunteer organizations and even in the function of the

home

Participative leaders encourage group members to participate but retain the

final say over the decision-making process Group members feel engaged in the

process and are more motivated and creative

One of the main benefits of participative leadership is that the process allows

for the development of additional leaders who can serve the organization at a later

date Because leaders who favor this style encourage active involvement on the part

of everyone on the team people often are able to express their creativity and

demonstrate abilities and talents that would not be made apparent otherwise The

discovery of these hidden assets help to benefit the work of the current team but also

alerts the organization to people within the team who should be provided with

opportunities to further develop some skill or ability for future use

One potential disadvantage of participate leadership is the time factor This

leadership style does often involve the need for more time before action is taken

This is only natural since the very nature of this leadership style means allowing

input from every member of the team However the extra time necessary for this

process often leads to decisions that ultimately benefit everyone to a greater degree

than faster decisions that are more limited in scope

Participative leadership also expands the range of possibilities for the team

When leadership styles that essentially leave all the direction and decision making in

the hands of one individual it is much more difficult to see a given approach from

several different angles When the leadership style encourages others to be involved

in the decision making process a given course of action can be approached from a

variety of perceptions This can often point out strengths or weaknesses to the

approach that would have gone unobserved and thus unresolved without this type of

participatory brainstorming and decision making

Effective participative leadership allows the talents and skills of all the team

members to be utilized in arriving at decisions and taking courses of action While

the team leader is usually still responsible for making the final decision this sharing

of functions within the team provide the perfect environment for everyone to provide

input that has the potential to make that final decision more well-rounded and

ultimately profitable for the company as a whole

25

28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE

Management which sets challenging goals assists in training emphasizes

improvement and expects the highest levels of performance

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

Achievement-oriented leaders always learn They always take risk They

never gamble (There is a difference) They always teach and mentor others They

understand that failure to adapt and change means death and destruction on a

competitive battlefield Either products are always changing or consumers are

changing so businesses must adapt or dieAchievement -oriented leaders put the

right people on the bus and go to great lengths to keep them there They never

change the deal with their employees (except to make it sweeter) They share

success They set stretch goals and achieve them It is fascinating to watch those

leaders work with their teams They are unstoppable

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

26

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION

There are a number of different styles of leadership and management that are

based on different theories The individuals style will be use based on a combination

of their beliefs values and preferences as well as the organizational culture and

norms which will encourage some styles and discourage others

Idealized influence describes managers who are exemplary role models for

associates Managers with idealized influence can be trusted and respected by

associates to make good decisions for the organization Intellectual Stimulation

describes managers who encourage innovation and creativity through challenging the

normal beliefs or views of a group Managers with intellectual stimulation promote

critical thinking and problem solving to make improvement of organization

performance

Inspirational motivation describes managers who motivate associates to

commit to the vision of the organization Managers with inspirational motivation

encourage team spirit to reach goals of increased revenue and market growth for the

organization Individual consideration describes managers who act as coaches and

advisors to the associates Managers with individual consideration encourage

associates to reach goals that help both the associates and the organization

27

CHAPTER 3

METHODOLOGY

31 RESEARCH DESIGN

A research design encompasses the methodology and procedures employed to

conduct scientific research The design of a study defines the study type (descriptive

correlational semi-experimental experimental review meta-analytic) and sub-type

(eg descriptive-longitudinal case study) research question hypotheses

independent and dependent variables experimental design and if applicable data

collection methods and a statistical analysis plan

The research design is also the framework for conducting the marketing

research project that clarified the necessary procedure in order to obtain the

information needed to solve all the marketing problem

In order to collect as much data as possible a combination of descriptive and

analytical research designs based on result from the questionnaire observation and

interview were used by the researcher to analyses the influence of leader on

competitive market concept of motivation in organization and the ways that human

performances on a job can be link with ability and motivation in Apple Inc

The method has been used is to distribute the questionnaire throughout the

staff in order to collect a better result The reason for choosing this method is

28

because this is the most effectives way to study the relationship between leadership

style and motivational level The raw data was analyze according to the research

objectives

32 POPULATION AND SAMPLING TECHNIQUE

The population of this study are all the staff from Apple Inc The population

chosen consider those who have had experiences working in such a high

technological company like Apple Inc The Sampling technique used in this research

was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the

south of Ireland

Figure 31 Required Sample Size

29

CHAPTER 4

RESEARCH FINDING

A questionnaire is a means of eliciting the feelings beliefs experiences

perceptions or attitudes of some sample of individuals As a data collecting

instrument it could be structured or unstructured

The questionnaire is most frequently a very concise preplanned set of

questions designed to yield specific information to meet a particular need for

research information about a pertinent topic The research information is attained

from respondents normally from a related interest area The dictionary definition

gives a clearer definition A questionnaire is a written or printed form used in

gathering information on some subject or subjects consisting of a list of questions to

be submitted to one or more persons

The method of questionnaire have some advantages of in Economy - Expense

and time involved in training interviewers and sending them to interview are reduced

by using questionnaires Uniformity of questions - Each respondent receives the

same set of questions phrased in exactly the same way Questionnaires may

therefore yield data more comparable than information obtained through an

interview Standardization - If the questions are highly structured and the conditions

under which they are answered are controlled then the questionnaire could become

standardized The disadvantages of questionnaire are respondentrsquos motivation is

difficult to assess affecting the validity of response

30

41 RESPONSE RATE

The laminated random sampling technique was used and a total of 100

samples size were selected out of 100 populations 100 questionnaires were received

that is representing 90 of response rate The sample size was reasonable and

beyond the target that we set early and exceed our expectation This is to allow

further analysis that was surpass the demand

42 DESCRIPTIVE DEMOGRAPHIC PROFILE

The demographic profile is in Table 41 The distribution of respondents

includes 65 male and 35 female The age of respondents was from below 30

years 35 45 between 30 to 40 years 20 between 40 to 50 years While for

years of experience 30 out of the 50 respondents that we carried out for

questionnaire have less than 5 years of experience 30 between 6 to 10 years 28

between 11 to 15 years and 12 have more than 16 years of experience

For the level of education 45 stand for those who have SPMMCEOthers 30 of

the respondents have STPMHSEDIPLOMA 18 of the respondents have degree

and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of

them are single 38 of the respondents are married and only 20 of them are

widowed

Demographic

Items

Frequency Percentage ()

Gender

Male 65 65

Female 35 35

31

Age

lt30 35 35

31-40 45 45

41-50 20 20

Length of Service

lt5 30 30

6-10 30 30

10-15 28 28

gt16 12 12

Education

SPMMCE 45 45

STPMHSE

DIPLOMA

30 30

Degree 18 18

Masterrsquos Degree 7 7

Status

Single 42 42

Married 38 38

Widowed 20 20

Table 41 Demographic Profile

43 DESCRIPTIVE ANALYSIS

32

Design of minimum maximum mean and standard deviation of each item

can be refer rend to the table 42 below Based on the table it reveals that the

minimum value for the directive leadership style is 1 and maximum is 5 In term of

mean and standard deviation of the directive leadership style are 257 413 1144

and 1336 respectively

For supportive leadership style the minimum mean will be 334 and the

highest are 444 For standard deviation is 0991 and 1386 respectively

For minimum value for participative leadership style will be 1 and the

maximum is 5 in addition to that the mean and standard deviation of the variable is

between 367 to 444 and 367 and 1040 and 1264 respectively

The achievement oriented leadership style the mean and standard deviation

of the variable is between 349 to 413 and 1021 to 1165

For motivation achievement based on individual perception the minimum

values of variable range from 1 to 2 and the maximum variable is 5 Mean and

standard deviation of the variable is between 253 to 459 and 0906 to 1335

Variableconstruct Mean Std Deviation

Directive 358 1145

1 He has the final word in the office

matters

373 1336

2 He emphasizes that all rules and

regulations

257 1144

3 He give clear explanations of what is

expected of other

365 1224

4 He give subordinates explicit

instructions for how to do their work

413 1246

5 He show interest in subordinatesrsquo

personal concerns

382 1306

Supportive 383 1190

1 He often mingle with the staff 373 1386

2 He often spent time as necessary to 444 0991

33

hear complaint from staff

3 Providing guidance without pressure

is the

key to being a good leader

362 1259

4 As a rule leaders should allow

subordinates

to appraise their own work

334 1072

5 Leaders should give subordinates

complete

freedom to solve problems on their own

401 1240

Participative 408 1110

1 He is very responsive and easy to be

invited to discuss

367 1264

2 He easily understood 413 1105

3 When things go wrong and he need to

create a strategy to keep a project or process

running on schedule he call a meeting to get his

employees advice

433 1046

4 To get information out He send it by

email memos or voice mail very rarely is a

meeting called His employees are then

expected to act upon the information

384 1040

5 He want to create an environment

where the employees take ownership of the

project I allow them to participate in the

decision making process

444 1096

Achievement Oriented 387 1103

1 He determines the duties of staff 391 1113

2 He describes the conditions and tasks

and clearly what is expected

349 1021

3 He explain the level of performance 382 1165

34

that is expected of subordinates

4 He give vague explanations of what is

expected of subordinates on the job

413 1107

5 He consistently set challenging goals

for subordinates to attain

401 1110

Motivation Level 345 1178

1 1 I feel annoyed when thinking about

the things I would like to do new work

459 0906

2 I am ambitious in my career 288 1233

3 I am energized when

people count on me for ideas

439 0947

4 When involved in group projects my

team membersrsquo problems are my problems

301 1211

5 I find pleasure in recognizing and

celebrating the accomplishments of others

290 1125

6 As a practice I ask people

challenging questions when we are working on

projects together

301 1211

7 I take delight in complimenting

people I work with when progress is made

411 1190

8 I find it easy to be the cheerleader for

others when times are good and when times are

bad

382 1179

9 Team accomplishment is more

important to me than my own personal

accomplishments

321 1327

10 When involved in group projects I

am inclined to let my ideas be known

253 1335

Table 42 leadership style

35

44 RELIABILITY ANALYSIS

According to Hinton (2004) recommended four cut-off points for steadiness

which includes outstanding reliability (090 and above) high reliability (070 ndash 090)

moderate reliability (050 ndash 070) and low reliability (050 and below)

000 050 Low Reliability

050 070 Moderate Reliability

070 090 High Reliability

090 100 Outstanding

Reliability

Table 43 Reliability Analysis

Based on table 43 there are five constructs directive supportive

participative achievement-oriented and motivation level shown Cronbachrsquos Alpha

values of 0865 0914 0970 0974 and 0883 respectively None of constructs

confirm low reliability The high Cronbachrsquos Alpa values for all establish contain

that they are inwardly uniform That means all element of each establishes are

measuring the identical content creation In the nutshell the higher the Cronbachrsquos

Alpha value of a construct the higher the reliability is of measuring the same

construct

Const

ructs

Sample

Size(n)

No

of Items

Cronbachrsquos

Alpha (a)

Type

Direc 100 5 0865 High Reliability

36

tive

Supp

ortive

100 5 0914 Outstanding

Reliability

Partic

ipative

100 5 0970 Outstanding

Reliability

Achi

evement

100 5 0974 Outstanding

Reliability

Level

of Staff

Motivation

100 10 0883 Outstanding

Reliability

Table 44 Reliability Test

45 CORRELATION MATRIX

Correlation analysis was used to conclude and decide relationships between

two variables measured Toward this end Pearson correlation test was used to

diagnose whether leadership styles and motivation level are relevant to each other

Table 44 presents the correlation matrix results

Table 44 shows the relation of independent variables with motivation level

For finding the relation significant level plt 005 and plt 001were chosen

The value of correlation coefficient r for directive leadership style is 0356

with plt 005 which show a moderate relationship with the level of staff motivation

It is found that the value of correlation coefficient r for supportive leadership

style is 0369 with plt 001 show a strong relationship with the level of staff

motivation

Participative leadership style carry correlation coefficient value r of 035 2

with plt 005 which show a moderate relationship with the level of staff motivation

For achievement oriented leadership style the coefficient valuer is 0430

with plt 001 which show a strong relationship with the level of staff motivation

37

Correlation is significant at the 001 level (1-tailed)

Correlation is significant at the 005 level (1-tailed)

Constructs Directive Supportive Participative Achievement Motivation

() () () ()

Directive 1 0691 0717 0799 0356

0000 0000 0000 0012

() () ()

Supportive 1 0877 0676 0369

0000 0000 0009

() ()

Participative 1 0736 0352

0000 0012

()

Achievemen

t

1 0430

0022

Motivation 1

Table 45 Correlation between leadership styles and the level of staff

motivation

46 REGRESSION ANALYSIS

In this study multiple regression analysis was applied Each variable from

factor scores were used in the analysis Table 45 shows the results of multiple

regression analysis of the research The findings showed that leadership styles were

not significant and negatively correlate with level of motivation of staff The R2 =

38

0184 indicates that 1840 of the variance in variable level of motivation of the

staff (dependent variable) can be explained by leadership styles

Beta coefficient the achievement oriented has the highest B β =0225

followed by supportive leadership style β = 0111 directive β =0024 and the lowest

is participative leadership style is β = - 0003That means one unit increase in

directive leadership style will lead to 0024 increase in the level of motivation for

supportive leadership style one unit increase will lead to 00111 increase in the level

of motivation one unit increase in participative will lead to -0003 change in the

level of motivation of staff and one unit increase in achievement oriented will lead

to 0225 increase to the level of motivation of staff The findings explain that the

components of the leadership styles do not explain the level of motivation of the

staff

Instruction

R2=0184

Adjusted R2=0103 F= 2499 p lt 005

Dependent Variable Level of staff Motivation

Unstandardised

Coefficients

Standardise

d

Coefficient

Model B Std Error Beta t Sig

(Constant) 2268 0446 5430 0000

Total Score Directive 0024 0186 0031 0144 0984

Total Score Supportive 0101 0177 0161 0691 0585

Total Score Participative -0003 0191 -0055 -0020 1082

Total Score Achievement 0225 0170 0312 1456 0210

39

Table 46 Multiple Regression Analysis (n=50)

40

Chapter 5

CONCLUSION AND RECOMMENDATION

51 INTRODUCTION

This chapter target to discuss the outcome shown in the previous chapters by

setting against them with those finding principles and earlier investigation in the

common field Moreover the investigationrsquos confines and recommendations for the

future research and practice are shown in this chapter

52 DISCUSSION OF FINDING

The objectives of this investigation were to determine the relationship

between leadership style and motivation level It is a study of Apple Incorporation

The outcome of this investigation gives that the leadership styles are supported to the

level of staff motivation The independents variables had correlation with the level of

the staff motivation that is illustrated in Table 42 in the preceding chapter

Based on the analysis of the research (Sample the leadership styles of the

manager of the Apple Incorporation) is significant with the leadership style which

has been practiced by Chief Executive Officer of Apple Incorporation in the District

41

of Johor Bahru Johor James Liow 1992) Analysis from the research found that the

most dominant leadership is achievement oriented followed by supportive directive

participative and achievement oriented

In discussing the results the researchers prefer to discuss each hypothesis

separately in order to get an accurate and complete perceptive of the relationship

between leadership style and motivation level

The results revealed that the respondents perceived the all four leadership

styles of the manager have relation with their level of motivation towards their jobs

Furthermore the results revealed that there is significant relationship between

leadership style and motivation level

What is remarkable here is that this findings correlates strongly with the

arguments that say that relationship between leadership style and motivation level

can be both influential and no influential with staffrsquos motivation and his or her

leadership styles depends on his or her choice of the style that suits the situation or

the company

For example the researchers of University Malaya claimed that the

leadership styles of leader had relationship with staffrsquos motivation but depending on

their jobs according to the job description and the organizational chart that informs

employees what when and how tasks should be done

53 LIMITATION OF STUDY

One of the limitations in research includes lack of adequate information on a

particular subject Research equipments are very hard or expensive to acquire leading

to formulation mere assumptions Another hindrance is poor or inaccessibility to the

region of study

Some of the limitations of doing a research include access of information

availability of enough resources and time management The availability of experts in

42

editing and guidance may also be minimal where support from friends or

organisation may not be enough

The limitations of the study are those characteristics of design or

methodology that impacted or influenced the application or interpretation of the

results of your study They are the constraints on generalizability and utility of

findings that are the result of the ways in which you chose to design the study andor

the method used to establish internal and external validity

Another limitation related to building the evidence about ldquosurvival of

consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin

spiritrdquo Not knowing all of your extended family members limits your ability to

verify statements communicated by the Medium When information related to a

discarnate is not verified this result could be related to the sitterrsquos limitations but it

may also be related to the Medium These challenges however highlight the

limitations of spirit communication and in general further highlights the complexity

of studying the ldquoA study of Apple Incorporationrdquo

Limitations in research methods vary depending on the type of method used

and how it was conducted They include language barriers you might want to do a

research on something that is in a language which you do not understand and the

production of a translator is not available You might also be short of the research

materials and others are not immediately available among others

Limitations are influences that the researcher cannot control They are the

shortcomings conditions or influences that cannot be controlled by the researcher

that place restrictions on your methodology and conclusions Any limitations that

might influence the results should be mentioned

54 SUGGESTIONS FOR FUTURE RESEARCH

From this research the researcher recommends a several means that could be

taken to improve staffrsquos motivation by concentrating on leadership styles

43

According to Marketing minds (2012) Apple Inc uses the Apple brand to

compete across several highly competitive markets including the personal computer

industry with its Macintosh line of computerslaptops and related software the

consumer electronics industry with products such as the iPod digital music

distribution through iTunes Music Store the smart phone market with the Apple

iPhone magazine book games and applications publishing via the AppsStore for

iPhone and the iPad tablet computing device and movie and TV content distribution

with Apple TV The company is also establishing a very strong marketing presence

relative to the rival (Google) in the advertising market via its business Apps and iAd

network Steve Jobs the co-Founder of Apple described the company as being a

mobile devices company largest in the world as their revenues are bigger than

Nokia Samsung or Sonys mobile devices business

The story started two months ago when Google released its first smart phone

This new smart phone made by a Taiwanese company called HTC and the phone

called Nexus One After three weeks Apple Company said is going to sue the

manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC

The company which has been releasing iPhone since 2007 believes that HTC

illegally used 20 patents of Apple These patents are related to user interface

architecture and hardware of iPhone Apple Company filed a lawsuit in US District

Court in Delaware and an objection presented to the International Trade Commission

in USA too

In response to these accusations made by Apple Company against HTC

company The HTC denied Applersquos allegations and declared to fight the suit In other

response HTC said it has been making phones for a far longer time than Apple

including a touch screen device called the XDA that predates the iPhone by about 5

years

Implications

The implications here appear to be that HTCrsquos technological primary somehow goes

against Applersquos claims that the company violated 20 of its patents And while itrsquos

certainly possible that that might be the case itrsquos hard to accept that argument

without a list of patents to back it up

Patents

44

Here some of the patents that Apple Company accusing HTC Company used them

for its new Nexus phone manufactured for Google They are Multi-touch Screen

Multifinger gestures device integration and multitasking accelerometer patents

What is Android Android is a software installed in the mobile devices that includes

an operating system middleware and key applications The Android SDK provides

the tools and APIs necessary to begin developing applications on the Android

platform using the Java programming language

Terminology

Today in the market consumer have a lot of options for every product

whether it be an IT product or Home PCs or consumer durables or a FMCG product

This study may be helpful for company to know about the factors affecting the

consumer behavior and patterns of the consumer It may also be helpful to know the

specific requirement of customer so that the customer can be easily satisfied

Moreover this study helps to know the buying habits and patterns of customer The

study will help the company to understand the relationship that a consumer have with

their Apple product It will help to ascertain the reason which makes the undisputed

leader in almost every segment in which they operate

All Apple Professional Development facilitators are educators themselves

That gives them a unique view they know whatrsquos important in the classroom so they

can ensure that you learn about your Apple products and how they can best serve you

and your students We have created workshops in the following categories

These curriculum-focused workshops help teachers apply their skills with

Apple products to specific areas and disciplines to produce effective personal

learning for their students

Focused on technology skills these foundational workshops help teachers

become confident and comfortable integrating Apple products into their teaching

strategies

These workshops for school leaders and Education decision-makers focus on

issues important to success such as visioning and planning

Our research investigated the role of social norms in an extended theory of

planned behavior (TPB) in the explanation of prostatecolorectal cancer screening

(CS) intention and the prediction of CS uptake among men

45

Apple is well known for giving its customers things that they need but didnt

know they needed until the product shipped In that spirit Apple is in a unique

position to make further gains with that philosophy especially as other companies

pull back reduce RampD or get out of some markets completely

I written before about how Apples financial position gives it a unique

competitive advantage over the competition That discussion pointed to how Apple

can pay cash for components get to the front of supplier delivery schedules then

through volume drive prices down putting extreme price pressure on the

competition while they develop the next generation with RampD dollars

Even as Apple does this they are mindful of their brand Selling cheap

products doesnt sit well with Apple and they definitely dont want to undercut or

cannibalize other product lines

So if one asks the question about what Apple can deliver in a time when

customers are watching every penny its silly to envision a cheaper stripped down

version of a product thats already doing well Instead as Apple ponders how to

deliver new products to cost conscious customers the company tends to think about

holes in the market that can be exploited with their technology -- but which dont

undercut current products

There are other considerations as well For example the iPod touch doesnt

have a camera or an FM radio Other than the CPU it doesnt radiate and can

therefore be used in corporate or government environments that would otherwise

forbid a device that could be a security concern Our fantasies often neglect to

consider such things Because people expect to use their iPhone anywhere that

device has a different set of design constraints

Availability of multi-modal logistics services has been introduced and

occupational safety and health management system elaborated The DTPB can

provide a useful framework for evaluating interventions to increase logisticians

motivations to safety performance The overriding aim of this study was to design

and pilot test a questionnaire for subsequent use in a large-scale survey This study

describes the early stages of a research questionnaire development and a pilot study

The main results of this pilot study that the questionnaire proved to be reliable and

the analysis although preliminary provided strong support for the predictive power

of the DTPB The evaluation led to minor changes in the questionnaire Currently

46

the relevant literature surrounding the DTPB reveals a lack of research that utilizes

empirically validated theories in the field of logistics safety There is therefore a need

to consider more practical issues that emerge when applying the theory As is often

the case with the DTPB questionnaire the participants thought the questionnaire was

rather long This is important given that lengthy questionnaires can impact on data

quality through reduced completion rates due to factors such as lowered participant

motivation The length of the questionnaire could be accommodated thereby

encouraging participation Another comment levied at the DTPB questionnaire is that

it appears rather repetitive Indeed responses received in the present context included

wersquove answered that already Alternatively it may be better to group the outcomes

and behavioural belief statements and address the issue of similarity

Although the key purpose of this study was to develop and pilot a

questionnaire and not to generalize its findings it is of interest to note that the

occupational doctors advice has significant relationship to safety performance One

possible reason is that occupational safety and health information is not easily

available thereby increasing the reliance of the workers on the occupational doctors

advice This finding together with the significant influence of peer culture within the

DTPB framework would seem to strengthen the view that increasing exposure of

logisticians to occupational safety and health may encourage more positive

subjective norms and implies that contact with occupational doctors may encourage

the logisticians to work safely

Deeper interpretation suggests that peers causal attributions regarding safety

performance in their workplace may exert a comparatively strong influence over

logisticians991257 safety It also adds weight to the suggestion that occupational safety

and health training should form part of the logistics company991257s annual training plan

and as such supports the view that occupational safety and health intervention

programmes are required

He findings from questionnaire pilot test seem to corroborate previous

research by suggesting that subjective norms is a key issue to be addressed in any

occupational safety and programme as is the case of the logistics sector The result is

in line with the results reported by Hamilton and White Paris and Van den Broucke

and Fogarty and Shaw who found subjective norms to be important in affecting

adoption of a system As such it would seem that efforts should be made to enhance

knowledge and in particular to highlight the benefits of safety performance for both

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

REFERENCES

Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 29: Thesis Leadership of Apple

19

specific times Rewards may also be increased as needed and role ambiguity

decreased (by telling them what they should be doing)

This may be used when the task is unstructured and complex and the follower

is inexperienced This increases the followers sense of security and control and

hence is appropriate to the situation

The leader informs her followers on what is expected of them such as telling

them what to do how to perform a task and scheduling and coordinating work It is

most effective when people are unsure about the task or when there is a lot of

uncertainty within the environment Specific advice is given to the group and ground

rules and structure are established For example clarifying expectations specifying

or assigning certain work tasks to be followed

Participative leadership

Consulting with followers and taking their ideas into account when making

decisions and taking particular actions This approach is best when the followers are

expert and their advice is both needed and they expect to be able to give it The

leaders consult with their followers by consulting with them before making a

decision on how to proceed It is most effective when subordinates are highly trained

and involved in their work Decision making is based on consultation with the group

and information is shared with the group

Achievement-oriented leadership

Setting challenging goals both in work and in self-improvement (and often

together) High standards are demonstrated and expected The leader shows faith in

the capabilities of the follower to succeed This approach is best when the task is

complex

The leader sets challenging goals for his followers expects them to perform

at their highest level and shows confidence in their ability to meet this expectation

It is most effective in professional work environments such as technical or

scientific or in achievement environments such as sales Challenging goals are set

and high performance is encouraged while confidence is shown in the groups ability

The path-goal theory by House(1971) also known as the path-goal theory of

leader effectiveness or the path-goal model is a leadership theory in the field

The original path-goal theory identifies achievement-oriented directive

participative and supportive leader behaviors

20

The directive path-goal clarifying leader behaviour refers to situations where

the leader lets followers know what is expected of them and tells them how to

perform their tasks

24 NEED FOR ACHIEVEMENT THEORY

Need for Achievement (n Ach) is the degree to which someone is motivated

to set and reach goals People with a high n Ach are usually driven to succeed for

internal reasons such as personal satisfaction rather than by external pressures

Personality trait characterized by an enduring and consistent concern with

setting and meeting high standards of achievement This need is influenced by

internal drive for action (intrinsic motivation) and the pressure exerted by the

expectations of others (extrinsic motivation) Measured by thematic appreciation

tests need for achievement motivates an individual to succeed in competition and to

excel in activities important to him or her

These individuals work hard to meet their goals and tend to take on tasks that

are moderately difficult to accomplish If they choose a goal that is too easy the

achievement is not very rewarding and if they chose something that is too difficult

success may not be obtainable Say someone with a high n Ach is just beginning to

set high standards for themselves in fitness They may aim to run a 5k (3-mile) race

but they would shy away from a longer race until they have become a more

experienced runner so they arenrsquot setting themselves up for failure

People high in N-Ach are characterized by a tendency to seek challenges and

a high degree of independence Their most satisfying is the recognition of their

achievements

21

25 DIRECTIVE LEADERSHIP STYLE

The directive leadership style is one of four leadership behaviours identified

by the path-goal theory of leadership Directive leadership is characterized by setting

clear objectives and rules for your subordinates and ensuring that your expectations

and directions are clearly defined and understood by your subordinates Directive

leadership may be advisable when subordinates are unskilled or inexperienced at a

complex task It may backfire if imposed upon highly skilled and experienced

employees who are extremely competent to perform the task

An instructional type of managerial style characterized by a leader who tells

subordinate staff what they are expected to do and how to perform the expected

tasks A directive leadership style might be helpful for a manager within a business

where their subordinate staff members have jobs that are not particularly specialized

and so they need more guidance to avoid uncertainty

Directive leadership is one of five models of leadership described by Bernard

Bass Directive leadership is a style of leading people in a business or project It is

probably the most common form of leadership existing in large businesses today It

is very common in traditional business and traditional cultures This style of

leadership consists of a manager or superior person directing subordinates to

complete or work on a task at hand The manager will tell the employee exactly what

to do and how to do it He or she will have specific standards and will demand that

they be met The manager leads with total authority The military is a good example

of directive leadership However in business it does not always work as well

Directive leadership does not allow an employee to reach their potential nor does it

allow the employee to express their independent thoughts or creativity

Directive leader is a leader who is very strict autocratic makes use of his

power of influence from his position to control reward and force the followers to

comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)

22

26 SUPPORTIVE LEADERSHIP STYLE

Supportive Leadership is one of the leadership styles found in path-goal

theory A supportive leader try to decrease employee stress and frustration in the

workplace This method is effective when your work tasks are dangerous tedious

and stressful but is not really effective if your work tasks are intrinsically motivating

because you dont need to be motivated to do the work

Supportive leadership is a kind of leadership where you listen to your

workers and help them out when they need help Supportive leadership is an opposite

of autocratic leadership and is much more successful in many fields of work But not

in all of course

The leadership style I use to follow is Supportive leadership because

according to me the followers are as important as task The goals can only be achieve

with the help of followers if followers are facing any problem either in their personal

life or under organization roof the affection of that problem can be clearly measured

from their task results Moreover I use self-made theory in my leadership which is

Get addict an achieve according to this a person can achieve anything but the

conditions is that the person must be addicted to it If followers are facing any

grievances they canrsquot be addicted towards achievement Supportive leader in my way

does not only mean handling grievances of followers but I call myself supportive

leader because I plan my tactics towards achieving a goal according to the followers

ability and skills moreover according to their willingness and motivation towards

work Supportive leadership is It leads people It doesnt drive them It involves

them It doesnt coerce them It never loses sight of the most important principle

governing any project involving human beings namely that people are more

important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive

leadership is working along with followers guiding them helping them instead of

working ahead of them Human beings are most important aspect of this type of

leadership According to me this leadership can be done effectively if leaders treat

followers as one who work with him rather work for him Being the basket ball

captain for two consecutive years I applied my leadership style and maintained a

team

23

Supportive leadership is a reference to a particular leadership style for

business As management styles became more complex in the 1970s and 1980s

theories began to grow up Businesses started looking not only at the techniques of

management but at the different types of leaders found in business and what

categories those leaders fell into By the 1990s concepts such as supportive

leadership had become widely accepted Supportive leadership is a naturally organic

and emotionally sensitive style like other styles it is especially useful in certain

circumstances but the company must adopt a culture that encourages such styles for

them to be effective

In supportive leadership the manager is not so interested in giving orders and

managing every detail as in giving employees the tools they need to work

themselves While delegation is a vital part of supportive leadership managers do

not simply assign tasks and then receive the results Instead they work through the

tasks with employees to improve skills and talent until the manager does not need to

worry about a task being done correctly and the employee is fully empowered in a

particular area

27 PARTICIPATIVE LEADERSHIP STYLE

Lewinrsquos study found that participative leadership also known as democratic

leadership is generally the most effective leadership style Democratic leaders offer

guidance to group members but they also participate in the group and allow input

from other group members In Lewinrsquos study children in this group were less

productive than the members of the authoritarian group but their contributions were

of a much higher quality

Participative leadership is a style of leadership that involves all members of a

team in identifying essential goals and developing procedures or strategies to reach

those goals From this perspective this leadership style can be seen as a leadership

style that relies heavily on the leader functioning as a facilitator rather than simply

24

issuing orders or making assignments This type of involved leadership style can be

utilized in business settings volunteer organizations and even in the function of the

home

Participative leaders encourage group members to participate but retain the

final say over the decision-making process Group members feel engaged in the

process and are more motivated and creative

One of the main benefits of participative leadership is that the process allows

for the development of additional leaders who can serve the organization at a later

date Because leaders who favor this style encourage active involvement on the part

of everyone on the team people often are able to express their creativity and

demonstrate abilities and talents that would not be made apparent otherwise The

discovery of these hidden assets help to benefit the work of the current team but also

alerts the organization to people within the team who should be provided with

opportunities to further develop some skill or ability for future use

One potential disadvantage of participate leadership is the time factor This

leadership style does often involve the need for more time before action is taken

This is only natural since the very nature of this leadership style means allowing

input from every member of the team However the extra time necessary for this

process often leads to decisions that ultimately benefit everyone to a greater degree

than faster decisions that are more limited in scope

Participative leadership also expands the range of possibilities for the team

When leadership styles that essentially leave all the direction and decision making in

the hands of one individual it is much more difficult to see a given approach from

several different angles When the leadership style encourages others to be involved

in the decision making process a given course of action can be approached from a

variety of perceptions This can often point out strengths or weaknesses to the

approach that would have gone unobserved and thus unresolved without this type of

participatory brainstorming and decision making

Effective participative leadership allows the talents and skills of all the team

members to be utilized in arriving at decisions and taking courses of action While

the team leader is usually still responsible for making the final decision this sharing

of functions within the team provide the perfect environment for everyone to provide

input that has the potential to make that final decision more well-rounded and

ultimately profitable for the company as a whole

25

28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE

Management which sets challenging goals assists in training emphasizes

improvement and expects the highest levels of performance

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

Achievement-oriented leaders always learn They always take risk They

never gamble (There is a difference) They always teach and mentor others They

understand that failure to adapt and change means death and destruction on a

competitive battlefield Either products are always changing or consumers are

changing so businesses must adapt or dieAchievement -oriented leaders put the

right people on the bus and go to great lengths to keep them there They never

change the deal with their employees (except to make it sweeter) They share

success They set stretch goals and achieve them It is fascinating to watch those

leaders work with their teams They are unstoppable

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

26

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION

There are a number of different styles of leadership and management that are

based on different theories The individuals style will be use based on a combination

of their beliefs values and preferences as well as the organizational culture and

norms which will encourage some styles and discourage others

Idealized influence describes managers who are exemplary role models for

associates Managers with idealized influence can be trusted and respected by

associates to make good decisions for the organization Intellectual Stimulation

describes managers who encourage innovation and creativity through challenging the

normal beliefs or views of a group Managers with intellectual stimulation promote

critical thinking and problem solving to make improvement of organization

performance

Inspirational motivation describes managers who motivate associates to

commit to the vision of the organization Managers with inspirational motivation

encourage team spirit to reach goals of increased revenue and market growth for the

organization Individual consideration describes managers who act as coaches and

advisors to the associates Managers with individual consideration encourage

associates to reach goals that help both the associates and the organization

27

CHAPTER 3

METHODOLOGY

31 RESEARCH DESIGN

A research design encompasses the methodology and procedures employed to

conduct scientific research The design of a study defines the study type (descriptive

correlational semi-experimental experimental review meta-analytic) and sub-type

(eg descriptive-longitudinal case study) research question hypotheses

independent and dependent variables experimental design and if applicable data

collection methods and a statistical analysis plan

The research design is also the framework for conducting the marketing

research project that clarified the necessary procedure in order to obtain the

information needed to solve all the marketing problem

In order to collect as much data as possible a combination of descriptive and

analytical research designs based on result from the questionnaire observation and

interview were used by the researcher to analyses the influence of leader on

competitive market concept of motivation in organization and the ways that human

performances on a job can be link with ability and motivation in Apple Inc

The method has been used is to distribute the questionnaire throughout the

staff in order to collect a better result The reason for choosing this method is

28

because this is the most effectives way to study the relationship between leadership

style and motivational level The raw data was analyze according to the research

objectives

32 POPULATION AND SAMPLING TECHNIQUE

The population of this study are all the staff from Apple Inc The population

chosen consider those who have had experiences working in such a high

technological company like Apple Inc The Sampling technique used in this research

was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the

south of Ireland

Figure 31 Required Sample Size

29

CHAPTER 4

RESEARCH FINDING

A questionnaire is a means of eliciting the feelings beliefs experiences

perceptions or attitudes of some sample of individuals As a data collecting

instrument it could be structured or unstructured

The questionnaire is most frequently a very concise preplanned set of

questions designed to yield specific information to meet a particular need for

research information about a pertinent topic The research information is attained

from respondents normally from a related interest area The dictionary definition

gives a clearer definition A questionnaire is a written or printed form used in

gathering information on some subject or subjects consisting of a list of questions to

be submitted to one or more persons

The method of questionnaire have some advantages of in Economy - Expense

and time involved in training interviewers and sending them to interview are reduced

by using questionnaires Uniformity of questions - Each respondent receives the

same set of questions phrased in exactly the same way Questionnaires may

therefore yield data more comparable than information obtained through an

interview Standardization - If the questions are highly structured and the conditions

under which they are answered are controlled then the questionnaire could become

standardized The disadvantages of questionnaire are respondentrsquos motivation is

difficult to assess affecting the validity of response

30

41 RESPONSE RATE

The laminated random sampling technique was used and a total of 100

samples size were selected out of 100 populations 100 questionnaires were received

that is representing 90 of response rate The sample size was reasonable and

beyond the target that we set early and exceed our expectation This is to allow

further analysis that was surpass the demand

42 DESCRIPTIVE DEMOGRAPHIC PROFILE

The demographic profile is in Table 41 The distribution of respondents

includes 65 male and 35 female The age of respondents was from below 30

years 35 45 between 30 to 40 years 20 between 40 to 50 years While for

years of experience 30 out of the 50 respondents that we carried out for

questionnaire have less than 5 years of experience 30 between 6 to 10 years 28

between 11 to 15 years and 12 have more than 16 years of experience

For the level of education 45 stand for those who have SPMMCEOthers 30 of

the respondents have STPMHSEDIPLOMA 18 of the respondents have degree

and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of

them are single 38 of the respondents are married and only 20 of them are

widowed

Demographic

Items

Frequency Percentage ()

Gender

Male 65 65

Female 35 35

31

Age

lt30 35 35

31-40 45 45

41-50 20 20

Length of Service

lt5 30 30

6-10 30 30

10-15 28 28

gt16 12 12

Education

SPMMCE 45 45

STPMHSE

DIPLOMA

30 30

Degree 18 18

Masterrsquos Degree 7 7

Status

Single 42 42

Married 38 38

Widowed 20 20

Table 41 Demographic Profile

43 DESCRIPTIVE ANALYSIS

32

Design of minimum maximum mean and standard deviation of each item

can be refer rend to the table 42 below Based on the table it reveals that the

minimum value for the directive leadership style is 1 and maximum is 5 In term of

mean and standard deviation of the directive leadership style are 257 413 1144

and 1336 respectively

For supportive leadership style the minimum mean will be 334 and the

highest are 444 For standard deviation is 0991 and 1386 respectively

For minimum value for participative leadership style will be 1 and the

maximum is 5 in addition to that the mean and standard deviation of the variable is

between 367 to 444 and 367 and 1040 and 1264 respectively

The achievement oriented leadership style the mean and standard deviation

of the variable is between 349 to 413 and 1021 to 1165

For motivation achievement based on individual perception the minimum

values of variable range from 1 to 2 and the maximum variable is 5 Mean and

standard deviation of the variable is between 253 to 459 and 0906 to 1335

Variableconstruct Mean Std Deviation

Directive 358 1145

1 He has the final word in the office

matters

373 1336

2 He emphasizes that all rules and

regulations

257 1144

3 He give clear explanations of what is

expected of other

365 1224

4 He give subordinates explicit

instructions for how to do their work

413 1246

5 He show interest in subordinatesrsquo

personal concerns

382 1306

Supportive 383 1190

1 He often mingle with the staff 373 1386

2 He often spent time as necessary to 444 0991

33

hear complaint from staff

3 Providing guidance without pressure

is the

key to being a good leader

362 1259

4 As a rule leaders should allow

subordinates

to appraise their own work

334 1072

5 Leaders should give subordinates

complete

freedom to solve problems on their own

401 1240

Participative 408 1110

1 He is very responsive and easy to be

invited to discuss

367 1264

2 He easily understood 413 1105

3 When things go wrong and he need to

create a strategy to keep a project or process

running on schedule he call a meeting to get his

employees advice

433 1046

4 To get information out He send it by

email memos or voice mail very rarely is a

meeting called His employees are then

expected to act upon the information

384 1040

5 He want to create an environment

where the employees take ownership of the

project I allow them to participate in the

decision making process

444 1096

Achievement Oriented 387 1103

1 He determines the duties of staff 391 1113

2 He describes the conditions and tasks

and clearly what is expected

349 1021

3 He explain the level of performance 382 1165

34

that is expected of subordinates

4 He give vague explanations of what is

expected of subordinates on the job

413 1107

5 He consistently set challenging goals

for subordinates to attain

401 1110

Motivation Level 345 1178

1 1 I feel annoyed when thinking about

the things I would like to do new work

459 0906

2 I am ambitious in my career 288 1233

3 I am energized when

people count on me for ideas

439 0947

4 When involved in group projects my

team membersrsquo problems are my problems

301 1211

5 I find pleasure in recognizing and

celebrating the accomplishments of others

290 1125

6 As a practice I ask people

challenging questions when we are working on

projects together

301 1211

7 I take delight in complimenting

people I work with when progress is made

411 1190

8 I find it easy to be the cheerleader for

others when times are good and when times are

bad

382 1179

9 Team accomplishment is more

important to me than my own personal

accomplishments

321 1327

10 When involved in group projects I

am inclined to let my ideas be known

253 1335

Table 42 leadership style

35

44 RELIABILITY ANALYSIS

According to Hinton (2004) recommended four cut-off points for steadiness

which includes outstanding reliability (090 and above) high reliability (070 ndash 090)

moderate reliability (050 ndash 070) and low reliability (050 and below)

000 050 Low Reliability

050 070 Moderate Reliability

070 090 High Reliability

090 100 Outstanding

Reliability

Table 43 Reliability Analysis

Based on table 43 there are five constructs directive supportive

participative achievement-oriented and motivation level shown Cronbachrsquos Alpha

values of 0865 0914 0970 0974 and 0883 respectively None of constructs

confirm low reliability The high Cronbachrsquos Alpa values for all establish contain

that they are inwardly uniform That means all element of each establishes are

measuring the identical content creation In the nutshell the higher the Cronbachrsquos

Alpha value of a construct the higher the reliability is of measuring the same

construct

Const

ructs

Sample

Size(n)

No

of Items

Cronbachrsquos

Alpha (a)

Type

Direc 100 5 0865 High Reliability

36

tive

Supp

ortive

100 5 0914 Outstanding

Reliability

Partic

ipative

100 5 0970 Outstanding

Reliability

Achi

evement

100 5 0974 Outstanding

Reliability

Level

of Staff

Motivation

100 10 0883 Outstanding

Reliability

Table 44 Reliability Test

45 CORRELATION MATRIX

Correlation analysis was used to conclude and decide relationships between

two variables measured Toward this end Pearson correlation test was used to

diagnose whether leadership styles and motivation level are relevant to each other

Table 44 presents the correlation matrix results

Table 44 shows the relation of independent variables with motivation level

For finding the relation significant level plt 005 and plt 001were chosen

The value of correlation coefficient r for directive leadership style is 0356

with plt 005 which show a moderate relationship with the level of staff motivation

It is found that the value of correlation coefficient r for supportive leadership

style is 0369 with plt 001 show a strong relationship with the level of staff

motivation

Participative leadership style carry correlation coefficient value r of 035 2

with plt 005 which show a moderate relationship with the level of staff motivation

For achievement oriented leadership style the coefficient valuer is 0430

with plt 001 which show a strong relationship with the level of staff motivation

37

Correlation is significant at the 001 level (1-tailed)

Correlation is significant at the 005 level (1-tailed)

Constructs Directive Supportive Participative Achievement Motivation

() () () ()

Directive 1 0691 0717 0799 0356

0000 0000 0000 0012

() () ()

Supportive 1 0877 0676 0369

0000 0000 0009

() ()

Participative 1 0736 0352

0000 0012

()

Achievemen

t

1 0430

0022

Motivation 1

Table 45 Correlation between leadership styles and the level of staff

motivation

46 REGRESSION ANALYSIS

In this study multiple regression analysis was applied Each variable from

factor scores were used in the analysis Table 45 shows the results of multiple

regression analysis of the research The findings showed that leadership styles were

not significant and negatively correlate with level of motivation of staff The R2 =

38

0184 indicates that 1840 of the variance in variable level of motivation of the

staff (dependent variable) can be explained by leadership styles

Beta coefficient the achievement oriented has the highest B β =0225

followed by supportive leadership style β = 0111 directive β =0024 and the lowest

is participative leadership style is β = - 0003That means one unit increase in

directive leadership style will lead to 0024 increase in the level of motivation for

supportive leadership style one unit increase will lead to 00111 increase in the level

of motivation one unit increase in participative will lead to -0003 change in the

level of motivation of staff and one unit increase in achievement oriented will lead

to 0225 increase to the level of motivation of staff The findings explain that the

components of the leadership styles do not explain the level of motivation of the

staff

Instruction

R2=0184

Adjusted R2=0103 F= 2499 p lt 005

Dependent Variable Level of staff Motivation

Unstandardised

Coefficients

Standardise

d

Coefficient

Model B Std Error Beta t Sig

(Constant) 2268 0446 5430 0000

Total Score Directive 0024 0186 0031 0144 0984

Total Score Supportive 0101 0177 0161 0691 0585

Total Score Participative -0003 0191 -0055 -0020 1082

Total Score Achievement 0225 0170 0312 1456 0210

39

Table 46 Multiple Regression Analysis (n=50)

40

Chapter 5

CONCLUSION AND RECOMMENDATION

51 INTRODUCTION

This chapter target to discuss the outcome shown in the previous chapters by

setting against them with those finding principles and earlier investigation in the

common field Moreover the investigationrsquos confines and recommendations for the

future research and practice are shown in this chapter

52 DISCUSSION OF FINDING

The objectives of this investigation were to determine the relationship

between leadership style and motivation level It is a study of Apple Incorporation

The outcome of this investigation gives that the leadership styles are supported to the

level of staff motivation The independents variables had correlation with the level of

the staff motivation that is illustrated in Table 42 in the preceding chapter

Based on the analysis of the research (Sample the leadership styles of the

manager of the Apple Incorporation) is significant with the leadership style which

has been practiced by Chief Executive Officer of Apple Incorporation in the District

41

of Johor Bahru Johor James Liow 1992) Analysis from the research found that the

most dominant leadership is achievement oriented followed by supportive directive

participative and achievement oriented

In discussing the results the researchers prefer to discuss each hypothesis

separately in order to get an accurate and complete perceptive of the relationship

between leadership style and motivation level

The results revealed that the respondents perceived the all four leadership

styles of the manager have relation with their level of motivation towards their jobs

Furthermore the results revealed that there is significant relationship between

leadership style and motivation level

What is remarkable here is that this findings correlates strongly with the

arguments that say that relationship between leadership style and motivation level

can be both influential and no influential with staffrsquos motivation and his or her

leadership styles depends on his or her choice of the style that suits the situation or

the company

For example the researchers of University Malaya claimed that the

leadership styles of leader had relationship with staffrsquos motivation but depending on

their jobs according to the job description and the organizational chart that informs

employees what when and how tasks should be done

53 LIMITATION OF STUDY

One of the limitations in research includes lack of adequate information on a

particular subject Research equipments are very hard or expensive to acquire leading

to formulation mere assumptions Another hindrance is poor or inaccessibility to the

region of study

Some of the limitations of doing a research include access of information

availability of enough resources and time management The availability of experts in

42

editing and guidance may also be minimal where support from friends or

organisation may not be enough

The limitations of the study are those characteristics of design or

methodology that impacted or influenced the application or interpretation of the

results of your study They are the constraints on generalizability and utility of

findings that are the result of the ways in which you chose to design the study andor

the method used to establish internal and external validity

Another limitation related to building the evidence about ldquosurvival of

consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin

spiritrdquo Not knowing all of your extended family members limits your ability to

verify statements communicated by the Medium When information related to a

discarnate is not verified this result could be related to the sitterrsquos limitations but it

may also be related to the Medium These challenges however highlight the

limitations of spirit communication and in general further highlights the complexity

of studying the ldquoA study of Apple Incorporationrdquo

Limitations in research methods vary depending on the type of method used

and how it was conducted They include language barriers you might want to do a

research on something that is in a language which you do not understand and the

production of a translator is not available You might also be short of the research

materials and others are not immediately available among others

Limitations are influences that the researcher cannot control They are the

shortcomings conditions or influences that cannot be controlled by the researcher

that place restrictions on your methodology and conclusions Any limitations that

might influence the results should be mentioned

54 SUGGESTIONS FOR FUTURE RESEARCH

From this research the researcher recommends a several means that could be

taken to improve staffrsquos motivation by concentrating on leadership styles

43

According to Marketing minds (2012) Apple Inc uses the Apple brand to

compete across several highly competitive markets including the personal computer

industry with its Macintosh line of computerslaptops and related software the

consumer electronics industry with products such as the iPod digital music

distribution through iTunes Music Store the smart phone market with the Apple

iPhone magazine book games and applications publishing via the AppsStore for

iPhone and the iPad tablet computing device and movie and TV content distribution

with Apple TV The company is also establishing a very strong marketing presence

relative to the rival (Google) in the advertising market via its business Apps and iAd

network Steve Jobs the co-Founder of Apple described the company as being a

mobile devices company largest in the world as their revenues are bigger than

Nokia Samsung or Sonys mobile devices business

The story started two months ago when Google released its first smart phone

This new smart phone made by a Taiwanese company called HTC and the phone

called Nexus One After three weeks Apple Company said is going to sue the

manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC

The company which has been releasing iPhone since 2007 believes that HTC

illegally used 20 patents of Apple These patents are related to user interface

architecture and hardware of iPhone Apple Company filed a lawsuit in US District

Court in Delaware and an objection presented to the International Trade Commission

in USA too

In response to these accusations made by Apple Company against HTC

company The HTC denied Applersquos allegations and declared to fight the suit In other

response HTC said it has been making phones for a far longer time than Apple

including a touch screen device called the XDA that predates the iPhone by about 5

years

Implications

The implications here appear to be that HTCrsquos technological primary somehow goes

against Applersquos claims that the company violated 20 of its patents And while itrsquos

certainly possible that that might be the case itrsquos hard to accept that argument

without a list of patents to back it up

Patents

44

Here some of the patents that Apple Company accusing HTC Company used them

for its new Nexus phone manufactured for Google They are Multi-touch Screen

Multifinger gestures device integration and multitasking accelerometer patents

What is Android Android is a software installed in the mobile devices that includes

an operating system middleware and key applications The Android SDK provides

the tools and APIs necessary to begin developing applications on the Android

platform using the Java programming language

Terminology

Today in the market consumer have a lot of options for every product

whether it be an IT product or Home PCs or consumer durables or a FMCG product

This study may be helpful for company to know about the factors affecting the

consumer behavior and patterns of the consumer It may also be helpful to know the

specific requirement of customer so that the customer can be easily satisfied

Moreover this study helps to know the buying habits and patterns of customer The

study will help the company to understand the relationship that a consumer have with

their Apple product It will help to ascertain the reason which makes the undisputed

leader in almost every segment in which they operate

All Apple Professional Development facilitators are educators themselves

That gives them a unique view they know whatrsquos important in the classroom so they

can ensure that you learn about your Apple products and how they can best serve you

and your students We have created workshops in the following categories

These curriculum-focused workshops help teachers apply their skills with

Apple products to specific areas and disciplines to produce effective personal

learning for their students

Focused on technology skills these foundational workshops help teachers

become confident and comfortable integrating Apple products into their teaching

strategies

These workshops for school leaders and Education decision-makers focus on

issues important to success such as visioning and planning

Our research investigated the role of social norms in an extended theory of

planned behavior (TPB) in the explanation of prostatecolorectal cancer screening

(CS) intention and the prediction of CS uptake among men

45

Apple is well known for giving its customers things that they need but didnt

know they needed until the product shipped In that spirit Apple is in a unique

position to make further gains with that philosophy especially as other companies

pull back reduce RampD or get out of some markets completely

I written before about how Apples financial position gives it a unique

competitive advantage over the competition That discussion pointed to how Apple

can pay cash for components get to the front of supplier delivery schedules then

through volume drive prices down putting extreme price pressure on the

competition while they develop the next generation with RampD dollars

Even as Apple does this they are mindful of their brand Selling cheap

products doesnt sit well with Apple and they definitely dont want to undercut or

cannibalize other product lines

So if one asks the question about what Apple can deliver in a time when

customers are watching every penny its silly to envision a cheaper stripped down

version of a product thats already doing well Instead as Apple ponders how to

deliver new products to cost conscious customers the company tends to think about

holes in the market that can be exploited with their technology -- but which dont

undercut current products

There are other considerations as well For example the iPod touch doesnt

have a camera or an FM radio Other than the CPU it doesnt radiate and can

therefore be used in corporate or government environments that would otherwise

forbid a device that could be a security concern Our fantasies often neglect to

consider such things Because people expect to use their iPhone anywhere that

device has a different set of design constraints

Availability of multi-modal logistics services has been introduced and

occupational safety and health management system elaborated The DTPB can

provide a useful framework for evaluating interventions to increase logisticians

motivations to safety performance The overriding aim of this study was to design

and pilot test a questionnaire for subsequent use in a large-scale survey This study

describes the early stages of a research questionnaire development and a pilot study

The main results of this pilot study that the questionnaire proved to be reliable and

the analysis although preliminary provided strong support for the predictive power

of the DTPB The evaluation led to minor changes in the questionnaire Currently

46

the relevant literature surrounding the DTPB reveals a lack of research that utilizes

empirically validated theories in the field of logistics safety There is therefore a need

to consider more practical issues that emerge when applying the theory As is often

the case with the DTPB questionnaire the participants thought the questionnaire was

rather long This is important given that lengthy questionnaires can impact on data

quality through reduced completion rates due to factors such as lowered participant

motivation The length of the questionnaire could be accommodated thereby

encouraging participation Another comment levied at the DTPB questionnaire is that

it appears rather repetitive Indeed responses received in the present context included

wersquove answered that already Alternatively it may be better to group the outcomes

and behavioural belief statements and address the issue of similarity

Although the key purpose of this study was to develop and pilot a

questionnaire and not to generalize its findings it is of interest to note that the

occupational doctors advice has significant relationship to safety performance One

possible reason is that occupational safety and health information is not easily

available thereby increasing the reliance of the workers on the occupational doctors

advice This finding together with the significant influence of peer culture within the

DTPB framework would seem to strengthen the view that increasing exposure of

logisticians to occupational safety and health may encourage more positive

subjective norms and implies that contact with occupational doctors may encourage

the logisticians to work safely

Deeper interpretation suggests that peers causal attributions regarding safety

performance in their workplace may exert a comparatively strong influence over

logisticians991257 safety It also adds weight to the suggestion that occupational safety

and health training should form part of the logistics company991257s annual training plan

and as such supports the view that occupational safety and health intervention

programmes are required

He findings from questionnaire pilot test seem to corroborate previous

research by suggesting that subjective norms is a key issue to be addressed in any

occupational safety and programme as is the case of the logistics sector The result is

in line with the results reported by Hamilton and White Paris and Van den Broucke

and Fogarty and Shaw who found subjective norms to be important in affecting

adoption of a system As such it would seem that efforts should be made to enhance

knowledge and in particular to highlight the benefits of safety performance for both

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

REFERENCES

Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 30: Thesis Leadership of Apple

20

The directive path-goal clarifying leader behaviour refers to situations where

the leader lets followers know what is expected of them and tells them how to

perform their tasks

24 NEED FOR ACHIEVEMENT THEORY

Need for Achievement (n Ach) is the degree to which someone is motivated

to set and reach goals People with a high n Ach are usually driven to succeed for

internal reasons such as personal satisfaction rather than by external pressures

Personality trait characterized by an enduring and consistent concern with

setting and meeting high standards of achievement This need is influenced by

internal drive for action (intrinsic motivation) and the pressure exerted by the

expectations of others (extrinsic motivation) Measured by thematic appreciation

tests need for achievement motivates an individual to succeed in competition and to

excel in activities important to him or her

These individuals work hard to meet their goals and tend to take on tasks that

are moderately difficult to accomplish If they choose a goal that is too easy the

achievement is not very rewarding and if they chose something that is too difficult

success may not be obtainable Say someone with a high n Ach is just beginning to

set high standards for themselves in fitness They may aim to run a 5k (3-mile) race

but they would shy away from a longer race until they have become a more

experienced runner so they arenrsquot setting themselves up for failure

People high in N-Ach are characterized by a tendency to seek challenges and

a high degree of independence Their most satisfying is the recognition of their

achievements

21

25 DIRECTIVE LEADERSHIP STYLE

The directive leadership style is one of four leadership behaviours identified

by the path-goal theory of leadership Directive leadership is characterized by setting

clear objectives and rules for your subordinates and ensuring that your expectations

and directions are clearly defined and understood by your subordinates Directive

leadership may be advisable when subordinates are unskilled or inexperienced at a

complex task It may backfire if imposed upon highly skilled and experienced

employees who are extremely competent to perform the task

An instructional type of managerial style characterized by a leader who tells

subordinate staff what they are expected to do and how to perform the expected

tasks A directive leadership style might be helpful for a manager within a business

where their subordinate staff members have jobs that are not particularly specialized

and so they need more guidance to avoid uncertainty

Directive leadership is one of five models of leadership described by Bernard

Bass Directive leadership is a style of leading people in a business or project It is

probably the most common form of leadership existing in large businesses today It

is very common in traditional business and traditional cultures This style of

leadership consists of a manager or superior person directing subordinates to

complete or work on a task at hand The manager will tell the employee exactly what

to do and how to do it He or she will have specific standards and will demand that

they be met The manager leads with total authority The military is a good example

of directive leadership However in business it does not always work as well

Directive leadership does not allow an employee to reach their potential nor does it

allow the employee to express their independent thoughts or creativity

Directive leader is a leader who is very strict autocratic makes use of his

power of influence from his position to control reward and force the followers to

comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)

22

26 SUPPORTIVE LEADERSHIP STYLE

Supportive Leadership is one of the leadership styles found in path-goal

theory A supportive leader try to decrease employee stress and frustration in the

workplace This method is effective when your work tasks are dangerous tedious

and stressful but is not really effective if your work tasks are intrinsically motivating

because you dont need to be motivated to do the work

Supportive leadership is a kind of leadership where you listen to your

workers and help them out when they need help Supportive leadership is an opposite

of autocratic leadership and is much more successful in many fields of work But not

in all of course

The leadership style I use to follow is Supportive leadership because

according to me the followers are as important as task The goals can only be achieve

with the help of followers if followers are facing any problem either in their personal

life or under organization roof the affection of that problem can be clearly measured

from their task results Moreover I use self-made theory in my leadership which is

Get addict an achieve according to this a person can achieve anything but the

conditions is that the person must be addicted to it If followers are facing any

grievances they canrsquot be addicted towards achievement Supportive leader in my way

does not only mean handling grievances of followers but I call myself supportive

leader because I plan my tactics towards achieving a goal according to the followers

ability and skills moreover according to their willingness and motivation towards

work Supportive leadership is It leads people It doesnt drive them It involves

them It doesnt coerce them It never loses sight of the most important principle

governing any project involving human beings namely that people are more

important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive

leadership is working along with followers guiding them helping them instead of

working ahead of them Human beings are most important aspect of this type of

leadership According to me this leadership can be done effectively if leaders treat

followers as one who work with him rather work for him Being the basket ball

captain for two consecutive years I applied my leadership style and maintained a

team

23

Supportive leadership is a reference to a particular leadership style for

business As management styles became more complex in the 1970s and 1980s

theories began to grow up Businesses started looking not only at the techniques of

management but at the different types of leaders found in business and what

categories those leaders fell into By the 1990s concepts such as supportive

leadership had become widely accepted Supportive leadership is a naturally organic

and emotionally sensitive style like other styles it is especially useful in certain

circumstances but the company must adopt a culture that encourages such styles for

them to be effective

In supportive leadership the manager is not so interested in giving orders and

managing every detail as in giving employees the tools they need to work

themselves While delegation is a vital part of supportive leadership managers do

not simply assign tasks and then receive the results Instead they work through the

tasks with employees to improve skills and talent until the manager does not need to

worry about a task being done correctly and the employee is fully empowered in a

particular area

27 PARTICIPATIVE LEADERSHIP STYLE

Lewinrsquos study found that participative leadership also known as democratic

leadership is generally the most effective leadership style Democratic leaders offer

guidance to group members but they also participate in the group and allow input

from other group members In Lewinrsquos study children in this group were less

productive than the members of the authoritarian group but their contributions were

of a much higher quality

Participative leadership is a style of leadership that involves all members of a

team in identifying essential goals and developing procedures or strategies to reach

those goals From this perspective this leadership style can be seen as a leadership

style that relies heavily on the leader functioning as a facilitator rather than simply

24

issuing orders or making assignments This type of involved leadership style can be

utilized in business settings volunteer organizations and even in the function of the

home

Participative leaders encourage group members to participate but retain the

final say over the decision-making process Group members feel engaged in the

process and are more motivated and creative

One of the main benefits of participative leadership is that the process allows

for the development of additional leaders who can serve the organization at a later

date Because leaders who favor this style encourage active involvement on the part

of everyone on the team people often are able to express their creativity and

demonstrate abilities and talents that would not be made apparent otherwise The

discovery of these hidden assets help to benefit the work of the current team but also

alerts the organization to people within the team who should be provided with

opportunities to further develop some skill or ability for future use

One potential disadvantage of participate leadership is the time factor This

leadership style does often involve the need for more time before action is taken

This is only natural since the very nature of this leadership style means allowing

input from every member of the team However the extra time necessary for this

process often leads to decisions that ultimately benefit everyone to a greater degree

than faster decisions that are more limited in scope

Participative leadership also expands the range of possibilities for the team

When leadership styles that essentially leave all the direction and decision making in

the hands of one individual it is much more difficult to see a given approach from

several different angles When the leadership style encourages others to be involved

in the decision making process a given course of action can be approached from a

variety of perceptions This can often point out strengths or weaknesses to the

approach that would have gone unobserved and thus unresolved without this type of

participatory brainstorming and decision making

Effective participative leadership allows the talents and skills of all the team

members to be utilized in arriving at decisions and taking courses of action While

the team leader is usually still responsible for making the final decision this sharing

of functions within the team provide the perfect environment for everyone to provide

input that has the potential to make that final decision more well-rounded and

ultimately profitable for the company as a whole

25

28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE

Management which sets challenging goals assists in training emphasizes

improvement and expects the highest levels of performance

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

Achievement-oriented leaders always learn They always take risk They

never gamble (There is a difference) They always teach and mentor others They

understand that failure to adapt and change means death and destruction on a

competitive battlefield Either products are always changing or consumers are

changing so businesses must adapt or dieAchievement -oriented leaders put the

right people on the bus and go to great lengths to keep them there They never

change the deal with their employees (except to make it sweeter) They share

success They set stretch goals and achieve them It is fascinating to watch those

leaders work with their teams They are unstoppable

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

26

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION

There are a number of different styles of leadership and management that are

based on different theories The individuals style will be use based on a combination

of their beliefs values and preferences as well as the organizational culture and

norms which will encourage some styles and discourage others

Idealized influence describes managers who are exemplary role models for

associates Managers with idealized influence can be trusted and respected by

associates to make good decisions for the organization Intellectual Stimulation

describes managers who encourage innovation and creativity through challenging the

normal beliefs or views of a group Managers with intellectual stimulation promote

critical thinking and problem solving to make improvement of organization

performance

Inspirational motivation describes managers who motivate associates to

commit to the vision of the organization Managers with inspirational motivation

encourage team spirit to reach goals of increased revenue and market growth for the

organization Individual consideration describes managers who act as coaches and

advisors to the associates Managers with individual consideration encourage

associates to reach goals that help both the associates and the organization

27

CHAPTER 3

METHODOLOGY

31 RESEARCH DESIGN

A research design encompasses the methodology and procedures employed to

conduct scientific research The design of a study defines the study type (descriptive

correlational semi-experimental experimental review meta-analytic) and sub-type

(eg descriptive-longitudinal case study) research question hypotheses

independent and dependent variables experimental design and if applicable data

collection methods and a statistical analysis plan

The research design is also the framework for conducting the marketing

research project that clarified the necessary procedure in order to obtain the

information needed to solve all the marketing problem

In order to collect as much data as possible a combination of descriptive and

analytical research designs based on result from the questionnaire observation and

interview were used by the researcher to analyses the influence of leader on

competitive market concept of motivation in organization and the ways that human

performances on a job can be link with ability and motivation in Apple Inc

The method has been used is to distribute the questionnaire throughout the

staff in order to collect a better result The reason for choosing this method is

28

because this is the most effectives way to study the relationship between leadership

style and motivational level The raw data was analyze according to the research

objectives

32 POPULATION AND SAMPLING TECHNIQUE

The population of this study are all the staff from Apple Inc The population

chosen consider those who have had experiences working in such a high

technological company like Apple Inc The Sampling technique used in this research

was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the

south of Ireland

Figure 31 Required Sample Size

29

CHAPTER 4

RESEARCH FINDING

A questionnaire is a means of eliciting the feelings beliefs experiences

perceptions or attitudes of some sample of individuals As a data collecting

instrument it could be structured or unstructured

The questionnaire is most frequently a very concise preplanned set of

questions designed to yield specific information to meet a particular need for

research information about a pertinent topic The research information is attained

from respondents normally from a related interest area The dictionary definition

gives a clearer definition A questionnaire is a written or printed form used in

gathering information on some subject or subjects consisting of a list of questions to

be submitted to one or more persons

The method of questionnaire have some advantages of in Economy - Expense

and time involved in training interviewers and sending them to interview are reduced

by using questionnaires Uniformity of questions - Each respondent receives the

same set of questions phrased in exactly the same way Questionnaires may

therefore yield data more comparable than information obtained through an

interview Standardization - If the questions are highly structured and the conditions

under which they are answered are controlled then the questionnaire could become

standardized The disadvantages of questionnaire are respondentrsquos motivation is

difficult to assess affecting the validity of response

30

41 RESPONSE RATE

The laminated random sampling technique was used and a total of 100

samples size were selected out of 100 populations 100 questionnaires were received

that is representing 90 of response rate The sample size was reasonable and

beyond the target that we set early and exceed our expectation This is to allow

further analysis that was surpass the demand

42 DESCRIPTIVE DEMOGRAPHIC PROFILE

The demographic profile is in Table 41 The distribution of respondents

includes 65 male and 35 female The age of respondents was from below 30

years 35 45 between 30 to 40 years 20 between 40 to 50 years While for

years of experience 30 out of the 50 respondents that we carried out for

questionnaire have less than 5 years of experience 30 between 6 to 10 years 28

between 11 to 15 years and 12 have more than 16 years of experience

For the level of education 45 stand for those who have SPMMCEOthers 30 of

the respondents have STPMHSEDIPLOMA 18 of the respondents have degree

and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of

them are single 38 of the respondents are married and only 20 of them are

widowed

Demographic

Items

Frequency Percentage ()

Gender

Male 65 65

Female 35 35

31

Age

lt30 35 35

31-40 45 45

41-50 20 20

Length of Service

lt5 30 30

6-10 30 30

10-15 28 28

gt16 12 12

Education

SPMMCE 45 45

STPMHSE

DIPLOMA

30 30

Degree 18 18

Masterrsquos Degree 7 7

Status

Single 42 42

Married 38 38

Widowed 20 20

Table 41 Demographic Profile

43 DESCRIPTIVE ANALYSIS

32

Design of minimum maximum mean and standard deviation of each item

can be refer rend to the table 42 below Based on the table it reveals that the

minimum value for the directive leadership style is 1 and maximum is 5 In term of

mean and standard deviation of the directive leadership style are 257 413 1144

and 1336 respectively

For supportive leadership style the minimum mean will be 334 and the

highest are 444 For standard deviation is 0991 and 1386 respectively

For minimum value for participative leadership style will be 1 and the

maximum is 5 in addition to that the mean and standard deviation of the variable is

between 367 to 444 and 367 and 1040 and 1264 respectively

The achievement oriented leadership style the mean and standard deviation

of the variable is between 349 to 413 and 1021 to 1165

For motivation achievement based on individual perception the minimum

values of variable range from 1 to 2 and the maximum variable is 5 Mean and

standard deviation of the variable is between 253 to 459 and 0906 to 1335

Variableconstruct Mean Std Deviation

Directive 358 1145

1 He has the final word in the office

matters

373 1336

2 He emphasizes that all rules and

regulations

257 1144

3 He give clear explanations of what is

expected of other

365 1224

4 He give subordinates explicit

instructions for how to do their work

413 1246

5 He show interest in subordinatesrsquo

personal concerns

382 1306

Supportive 383 1190

1 He often mingle with the staff 373 1386

2 He often spent time as necessary to 444 0991

33

hear complaint from staff

3 Providing guidance without pressure

is the

key to being a good leader

362 1259

4 As a rule leaders should allow

subordinates

to appraise their own work

334 1072

5 Leaders should give subordinates

complete

freedom to solve problems on their own

401 1240

Participative 408 1110

1 He is very responsive and easy to be

invited to discuss

367 1264

2 He easily understood 413 1105

3 When things go wrong and he need to

create a strategy to keep a project or process

running on schedule he call a meeting to get his

employees advice

433 1046

4 To get information out He send it by

email memos or voice mail very rarely is a

meeting called His employees are then

expected to act upon the information

384 1040

5 He want to create an environment

where the employees take ownership of the

project I allow them to participate in the

decision making process

444 1096

Achievement Oriented 387 1103

1 He determines the duties of staff 391 1113

2 He describes the conditions and tasks

and clearly what is expected

349 1021

3 He explain the level of performance 382 1165

34

that is expected of subordinates

4 He give vague explanations of what is

expected of subordinates on the job

413 1107

5 He consistently set challenging goals

for subordinates to attain

401 1110

Motivation Level 345 1178

1 1 I feel annoyed when thinking about

the things I would like to do new work

459 0906

2 I am ambitious in my career 288 1233

3 I am energized when

people count on me for ideas

439 0947

4 When involved in group projects my

team membersrsquo problems are my problems

301 1211

5 I find pleasure in recognizing and

celebrating the accomplishments of others

290 1125

6 As a practice I ask people

challenging questions when we are working on

projects together

301 1211

7 I take delight in complimenting

people I work with when progress is made

411 1190

8 I find it easy to be the cheerleader for

others when times are good and when times are

bad

382 1179

9 Team accomplishment is more

important to me than my own personal

accomplishments

321 1327

10 When involved in group projects I

am inclined to let my ideas be known

253 1335

Table 42 leadership style

35

44 RELIABILITY ANALYSIS

According to Hinton (2004) recommended four cut-off points for steadiness

which includes outstanding reliability (090 and above) high reliability (070 ndash 090)

moderate reliability (050 ndash 070) and low reliability (050 and below)

000 050 Low Reliability

050 070 Moderate Reliability

070 090 High Reliability

090 100 Outstanding

Reliability

Table 43 Reliability Analysis

Based on table 43 there are five constructs directive supportive

participative achievement-oriented and motivation level shown Cronbachrsquos Alpha

values of 0865 0914 0970 0974 and 0883 respectively None of constructs

confirm low reliability The high Cronbachrsquos Alpa values for all establish contain

that they are inwardly uniform That means all element of each establishes are

measuring the identical content creation In the nutshell the higher the Cronbachrsquos

Alpha value of a construct the higher the reliability is of measuring the same

construct

Const

ructs

Sample

Size(n)

No

of Items

Cronbachrsquos

Alpha (a)

Type

Direc 100 5 0865 High Reliability

36

tive

Supp

ortive

100 5 0914 Outstanding

Reliability

Partic

ipative

100 5 0970 Outstanding

Reliability

Achi

evement

100 5 0974 Outstanding

Reliability

Level

of Staff

Motivation

100 10 0883 Outstanding

Reliability

Table 44 Reliability Test

45 CORRELATION MATRIX

Correlation analysis was used to conclude and decide relationships between

two variables measured Toward this end Pearson correlation test was used to

diagnose whether leadership styles and motivation level are relevant to each other

Table 44 presents the correlation matrix results

Table 44 shows the relation of independent variables with motivation level

For finding the relation significant level plt 005 and plt 001were chosen

The value of correlation coefficient r for directive leadership style is 0356

with plt 005 which show a moderate relationship with the level of staff motivation

It is found that the value of correlation coefficient r for supportive leadership

style is 0369 with plt 001 show a strong relationship with the level of staff

motivation

Participative leadership style carry correlation coefficient value r of 035 2

with plt 005 which show a moderate relationship with the level of staff motivation

For achievement oriented leadership style the coefficient valuer is 0430

with plt 001 which show a strong relationship with the level of staff motivation

37

Correlation is significant at the 001 level (1-tailed)

Correlation is significant at the 005 level (1-tailed)

Constructs Directive Supportive Participative Achievement Motivation

() () () ()

Directive 1 0691 0717 0799 0356

0000 0000 0000 0012

() () ()

Supportive 1 0877 0676 0369

0000 0000 0009

() ()

Participative 1 0736 0352

0000 0012

()

Achievemen

t

1 0430

0022

Motivation 1

Table 45 Correlation between leadership styles and the level of staff

motivation

46 REGRESSION ANALYSIS

In this study multiple regression analysis was applied Each variable from

factor scores were used in the analysis Table 45 shows the results of multiple

regression analysis of the research The findings showed that leadership styles were

not significant and negatively correlate with level of motivation of staff The R2 =

38

0184 indicates that 1840 of the variance in variable level of motivation of the

staff (dependent variable) can be explained by leadership styles

Beta coefficient the achievement oriented has the highest B β =0225

followed by supportive leadership style β = 0111 directive β =0024 and the lowest

is participative leadership style is β = - 0003That means one unit increase in

directive leadership style will lead to 0024 increase in the level of motivation for

supportive leadership style one unit increase will lead to 00111 increase in the level

of motivation one unit increase in participative will lead to -0003 change in the

level of motivation of staff and one unit increase in achievement oriented will lead

to 0225 increase to the level of motivation of staff The findings explain that the

components of the leadership styles do not explain the level of motivation of the

staff

Instruction

R2=0184

Adjusted R2=0103 F= 2499 p lt 005

Dependent Variable Level of staff Motivation

Unstandardised

Coefficients

Standardise

d

Coefficient

Model B Std Error Beta t Sig

(Constant) 2268 0446 5430 0000

Total Score Directive 0024 0186 0031 0144 0984

Total Score Supportive 0101 0177 0161 0691 0585

Total Score Participative -0003 0191 -0055 -0020 1082

Total Score Achievement 0225 0170 0312 1456 0210

39

Table 46 Multiple Regression Analysis (n=50)

40

Chapter 5

CONCLUSION AND RECOMMENDATION

51 INTRODUCTION

This chapter target to discuss the outcome shown in the previous chapters by

setting against them with those finding principles and earlier investigation in the

common field Moreover the investigationrsquos confines and recommendations for the

future research and practice are shown in this chapter

52 DISCUSSION OF FINDING

The objectives of this investigation were to determine the relationship

between leadership style and motivation level It is a study of Apple Incorporation

The outcome of this investigation gives that the leadership styles are supported to the

level of staff motivation The independents variables had correlation with the level of

the staff motivation that is illustrated in Table 42 in the preceding chapter

Based on the analysis of the research (Sample the leadership styles of the

manager of the Apple Incorporation) is significant with the leadership style which

has been practiced by Chief Executive Officer of Apple Incorporation in the District

41

of Johor Bahru Johor James Liow 1992) Analysis from the research found that the

most dominant leadership is achievement oriented followed by supportive directive

participative and achievement oriented

In discussing the results the researchers prefer to discuss each hypothesis

separately in order to get an accurate and complete perceptive of the relationship

between leadership style and motivation level

The results revealed that the respondents perceived the all four leadership

styles of the manager have relation with their level of motivation towards their jobs

Furthermore the results revealed that there is significant relationship between

leadership style and motivation level

What is remarkable here is that this findings correlates strongly with the

arguments that say that relationship between leadership style and motivation level

can be both influential and no influential with staffrsquos motivation and his or her

leadership styles depends on his or her choice of the style that suits the situation or

the company

For example the researchers of University Malaya claimed that the

leadership styles of leader had relationship with staffrsquos motivation but depending on

their jobs according to the job description and the organizational chart that informs

employees what when and how tasks should be done

53 LIMITATION OF STUDY

One of the limitations in research includes lack of adequate information on a

particular subject Research equipments are very hard or expensive to acquire leading

to formulation mere assumptions Another hindrance is poor or inaccessibility to the

region of study

Some of the limitations of doing a research include access of information

availability of enough resources and time management The availability of experts in

42

editing and guidance may also be minimal where support from friends or

organisation may not be enough

The limitations of the study are those characteristics of design or

methodology that impacted or influenced the application or interpretation of the

results of your study They are the constraints on generalizability and utility of

findings that are the result of the ways in which you chose to design the study andor

the method used to establish internal and external validity

Another limitation related to building the evidence about ldquosurvival of

consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin

spiritrdquo Not knowing all of your extended family members limits your ability to

verify statements communicated by the Medium When information related to a

discarnate is not verified this result could be related to the sitterrsquos limitations but it

may also be related to the Medium These challenges however highlight the

limitations of spirit communication and in general further highlights the complexity

of studying the ldquoA study of Apple Incorporationrdquo

Limitations in research methods vary depending on the type of method used

and how it was conducted They include language barriers you might want to do a

research on something that is in a language which you do not understand and the

production of a translator is not available You might also be short of the research

materials and others are not immediately available among others

Limitations are influences that the researcher cannot control They are the

shortcomings conditions or influences that cannot be controlled by the researcher

that place restrictions on your methodology and conclusions Any limitations that

might influence the results should be mentioned

54 SUGGESTIONS FOR FUTURE RESEARCH

From this research the researcher recommends a several means that could be

taken to improve staffrsquos motivation by concentrating on leadership styles

43

According to Marketing minds (2012) Apple Inc uses the Apple brand to

compete across several highly competitive markets including the personal computer

industry with its Macintosh line of computerslaptops and related software the

consumer electronics industry with products such as the iPod digital music

distribution through iTunes Music Store the smart phone market with the Apple

iPhone magazine book games and applications publishing via the AppsStore for

iPhone and the iPad tablet computing device and movie and TV content distribution

with Apple TV The company is also establishing a very strong marketing presence

relative to the rival (Google) in the advertising market via its business Apps and iAd

network Steve Jobs the co-Founder of Apple described the company as being a

mobile devices company largest in the world as their revenues are bigger than

Nokia Samsung or Sonys mobile devices business

The story started two months ago when Google released its first smart phone

This new smart phone made by a Taiwanese company called HTC and the phone

called Nexus One After three weeks Apple Company said is going to sue the

manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC

The company which has been releasing iPhone since 2007 believes that HTC

illegally used 20 patents of Apple These patents are related to user interface

architecture and hardware of iPhone Apple Company filed a lawsuit in US District

Court in Delaware and an objection presented to the International Trade Commission

in USA too

In response to these accusations made by Apple Company against HTC

company The HTC denied Applersquos allegations and declared to fight the suit In other

response HTC said it has been making phones for a far longer time than Apple

including a touch screen device called the XDA that predates the iPhone by about 5

years

Implications

The implications here appear to be that HTCrsquos technological primary somehow goes

against Applersquos claims that the company violated 20 of its patents And while itrsquos

certainly possible that that might be the case itrsquos hard to accept that argument

without a list of patents to back it up

Patents

44

Here some of the patents that Apple Company accusing HTC Company used them

for its new Nexus phone manufactured for Google They are Multi-touch Screen

Multifinger gestures device integration and multitasking accelerometer patents

What is Android Android is a software installed in the mobile devices that includes

an operating system middleware and key applications The Android SDK provides

the tools and APIs necessary to begin developing applications on the Android

platform using the Java programming language

Terminology

Today in the market consumer have a lot of options for every product

whether it be an IT product or Home PCs or consumer durables or a FMCG product

This study may be helpful for company to know about the factors affecting the

consumer behavior and patterns of the consumer It may also be helpful to know the

specific requirement of customer so that the customer can be easily satisfied

Moreover this study helps to know the buying habits and patterns of customer The

study will help the company to understand the relationship that a consumer have with

their Apple product It will help to ascertain the reason which makes the undisputed

leader in almost every segment in which they operate

All Apple Professional Development facilitators are educators themselves

That gives them a unique view they know whatrsquos important in the classroom so they

can ensure that you learn about your Apple products and how they can best serve you

and your students We have created workshops in the following categories

These curriculum-focused workshops help teachers apply their skills with

Apple products to specific areas and disciplines to produce effective personal

learning for their students

Focused on technology skills these foundational workshops help teachers

become confident and comfortable integrating Apple products into their teaching

strategies

These workshops for school leaders and Education decision-makers focus on

issues important to success such as visioning and planning

Our research investigated the role of social norms in an extended theory of

planned behavior (TPB) in the explanation of prostatecolorectal cancer screening

(CS) intention and the prediction of CS uptake among men

45

Apple is well known for giving its customers things that they need but didnt

know they needed until the product shipped In that spirit Apple is in a unique

position to make further gains with that philosophy especially as other companies

pull back reduce RampD or get out of some markets completely

I written before about how Apples financial position gives it a unique

competitive advantage over the competition That discussion pointed to how Apple

can pay cash for components get to the front of supplier delivery schedules then

through volume drive prices down putting extreme price pressure on the

competition while they develop the next generation with RampD dollars

Even as Apple does this they are mindful of their brand Selling cheap

products doesnt sit well with Apple and they definitely dont want to undercut or

cannibalize other product lines

So if one asks the question about what Apple can deliver in a time when

customers are watching every penny its silly to envision a cheaper stripped down

version of a product thats already doing well Instead as Apple ponders how to

deliver new products to cost conscious customers the company tends to think about

holes in the market that can be exploited with their technology -- but which dont

undercut current products

There are other considerations as well For example the iPod touch doesnt

have a camera or an FM radio Other than the CPU it doesnt radiate and can

therefore be used in corporate or government environments that would otherwise

forbid a device that could be a security concern Our fantasies often neglect to

consider such things Because people expect to use their iPhone anywhere that

device has a different set of design constraints

Availability of multi-modal logistics services has been introduced and

occupational safety and health management system elaborated The DTPB can

provide a useful framework for evaluating interventions to increase logisticians

motivations to safety performance The overriding aim of this study was to design

and pilot test a questionnaire for subsequent use in a large-scale survey This study

describes the early stages of a research questionnaire development and a pilot study

The main results of this pilot study that the questionnaire proved to be reliable and

the analysis although preliminary provided strong support for the predictive power

of the DTPB The evaluation led to minor changes in the questionnaire Currently

46

the relevant literature surrounding the DTPB reveals a lack of research that utilizes

empirically validated theories in the field of logistics safety There is therefore a need

to consider more practical issues that emerge when applying the theory As is often

the case with the DTPB questionnaire the participants thought the questionnaire was

rather long This is important given that lengthy questionnaires can impact on data

quality through reduced completion rates due to factors such as lowered participant

motivation The length of the questionnaire could be accommodated thereby

encouraging participation Another comment levied at the DTPB questionnaire is that

it appears rather repetitive Indeed responses received in the present context included

wersquove answered that already Alternatively it may be better to group the outcomes

and behavioural belief statements and address the issue of similarity

Although the key purpose of this study was to develop and pilot a

questionnaire and not to generalize its findings it is of interest to note that the

occupational doctors advice has significant relationship to safety performance One

possible reason is that occupational safety and health information is not easily

available thereby increasing the reliance of the workers on the occupational doctors

advice This finding together with the significant influence of peer culture within the

DTPB framework would seem to strengthen the view that increasing exposure of

logisticians to occupational safety and health may encourage more positive

subjective norms and implies that contact with occupational doctors may encourage

the logisticians to work safely

Deeper interpretation suggests that peers causal attributions regarding safety

performance in their workplace may exert a comparatively strong influence over

logisticians991257 safety It also adds weight to the suggestion that occupational safety

and health training should form part of the logistics company991257s annual training plan

and as such supports the view that occupational safety and health intervention

programmes are required

He findings from questionnaire pilot test seem to corroborate previous

research by suggesting that subjective norms is a key issue to be addressed in any

occupational safety and programme as is the case of the logistics sector The result is

in line with the results reported by Hamilton and White Paris and Van den Broucke

and Fogarty and Shaw who found subjective norms to be important in affecting

adoption of a system As such it would seem that efforts should be made to enhance

knowledge and in particular to highlight the benefits of safety performance for both

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

REFERENCES

Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 31: Thesis Leadership of Apple

21

25 DIRECTIVE LEADERSHIP STYLE

The directive leadership style is one of four leadership behaviours identified

by the path-goal theory of leadership Directive leadership is characterized by setting

clear objectives and rules for your subordinates and ensuring that your expectations

and directions are clearly defined and understood by your subordinates Directive

leadership may be advisable when subordinates are unskilled or inexperienced at a

complex task It may backfire if imposed upon highly skilled and experienced

employees who are extremely competent to perform the task

An instructional type of managerial style characterized by a leader who tells

subordinate staff what they are expected to do and how to perform the expected

tasks A directive leadership style might be helpful for a manager within a business

where their subordinate staff members have jobs that are not particularly specialized

and so they need more guidance to avoid uncertainty

Directive leadership is one of five models of leadership described by Bernard

Bass Directive leadership is a style of leading people in a business or project It is

probably the most common form of leadership existing in large businesses today It

is very common in traditional business and traditional cultures This style of

leadership consists of a manager or superior person directing subordinates to

complete or work on a task at hand The manager will tell the employee exactly what

to do and how to do it He or she will have specific standards and will demand that

they be met The manager leads with total authority The military is a good example

of directive leadership However in business it does not always work as well

Directive leadership does not allow an employee to reach their potential nor does it

allow the employee to express their independent thoughts or creativity

Directive leader is a leader who is very strict autocratic makes use of his

power of influence from his position to control reward and force the followers to

comply with his instruction (Blau amp Scott 1963 Jogulu amp Wood 2006)

22

26 SUPPORTIVE LEADERSHIP STYLE

Supportive Leadership is one of the leadership styles found in path-goal

theory A supportive leader try to decrease employee stress and frustration in the

workplace This method is effective when your work tasks are dangerous tedious

and stressful but is not really effective if your work tasks are intrinsically motivating

because you dont need to be motivated to do the work

Supportive leadership is a kind of leadership where you listen to your

workers and help them out when they need help Supportive leadership is an opposite

of autocratic leadership and is much more successful in many fields of work But not

in all of course

The leadership style I use to follow is Supportive leadership because

according to me the followers are as important as task The goals can only be achieve

with the help of followers if followers are facing any problem either in their personal

life or under organization roof the affection of that problem can be clearly measured

from their task results Moreover I use self-made theory in my leadership which is

Get addict an achieve according to this a person can achieve anything but the

conditions is that the person must be addicted to it If followers are facing any

grievances they canrsquot be addicted towards achievement Supportive leader in my way

does not only mean handling grievances of followers but I call myself supportive

leader because I plan my tactics towards achieving a goal according to the followers

ability and skills moreover according to their willingness and motivation towards

work Supportive leadership is It leads people It doesnt drive them It involves

them It doesnt coerce them It never loses sight of the most important principle

governing any project involving human beings namely that people are more

important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive

leadership is working along with followers guiding them helping them instead of

working ahead of them Human beings are most important aspect of this type of

leadership According to me this leadership can be done effectively if leaders treat

followers as one who work with him rather work for him Being the basket ball

captain for two consecutive years I applied my leadership style and maintained a

team

23

Supportive leadership is a reference to a particular leadership style for

business As management styles became more complex in the 1970s and 1980s

theories began to grow up Businesses started looking not only at the techniques of

management but at the different types of leaders found in business and what

categories those leaders fell into By the 1990s concepts such as supportive

leadership had become widely accepted Supportive leadership is a naturally organic

and emotionally sensitive style like other styles it is especially useful in certain

circumstances but the company must adopt a culture that encourages such styles for

them to be effective

In supportive leadership the manager is not so interested in giving orders and

managing every detail as in giving employees the tools they need to work

themselves While delegation is a vital part of supportive leadership managers do

not simply assign tasks and then receive the results Instead they work through the

tasks with employees to improve skills and talent until the manager does not need to

worry about a task being done correctly and the employee is fully empowered in a

particular area

27 PARTICIPATIVE LEADERSHIP STYLE

Lewinrsquos study found that participative leadership also known as democratic

leadership is generally the most effective leadership style Democratic leaders offer

guidance to group members but they also participate in the group and allow input

from other group members In Lewinrsquos study children in this group were less

productive than the members of the authoritarian group but their contributions were

of a much higher quality

Participative leadership is a style of leadership that involves all members of a

team in identifying essential goals and developing procedures or strategies to reach

those goals From this perspective this leadership style can be seen as a leadership

style that relies heavily on the leader functioning as a facilitator rather than simply

24

issuing orders or making assignments This type of involved leadership style can be

utilized in business settings volunteer organizations and even in the function of the

home

Participative leaders encourage group members to participate but retain the

final say over the decision-making process Group members feel engaged in the

process and are more motivated and creative

One of the main benefits of participative leadership is that the process allows

for the development of additional leaders who can serve the organization at a later

date Because leaders who favor this style encourage active involvement on the part

of everyone on the team people often are able to express their creativity and

demonstrate abilities and talents that would not be made apparent otherwise The

discovery of these hidden assets help to benefit the work of the current team but also

alerts the organization to people within the team who should be provided with

opportunities to further develop some skill or ability for future use

One potential disadvantage of participate leadership is the time factor This

leadership style does often involve the need for more time before action is taken

This is only natural since the very nature of this leadership style means allowing

input from every member of the team However the extra time necessary for this

process often leads to decisions that ultimately benefit everyone to a greater degree

than faster decisions that are more limited in scope

Participative leadership also expands the range of possibilities for the team

When leadership styles that essentially leave all the direction and decision making in

the hands of one individual it is much more difficult to see a given approach from

several different angles When the leadership style encourages others to be involved

in the decision making process a given course of action can be approached from a

variety of perceptions This can often point out strengths or weaknesses to the

approach that would have gone unobserved and thus unresolved without this type of

participatory brainstorming and decision making

Effective participative leadership allows the talents and skills of all the team

members to be utilized in arriving at decisions and taking courses of action While

the team leader is usually still responsible for making the final decision this sharing

of functions within the team provide the perfect environment for everyone to provide

input that has the potential to make that final decision more well-rounded and

ultimately profitable for the company as a whole

25

28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE

Management which sets challenging goals assists in training emphasizes

improvement and expects the highest levels of performance

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

Achievement-oriented leaders always learn They always take risk They

never gamble (There is a difference) They always teach and mentor others They

understand that failure to adapt and change means death and destruction on a

competitive battlefield Either products are always changing or consumers are

changing so businesses must adapt or dieAchievement -oriented leaders put the

right people on the bus and go to great lengths to keep them there They never

change the deal with their employees (except to make it sweeter) They share

success They set stretch goals and achieve them It is fascinating to watch those

leaders work with their teams They are unstoppable

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

26

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION

There are a number of different styles of leadership and management that are

based on different theories The individuals style will be use based on a combination

of their beliefs values and preferences as well as the organizational culture and

norms which will encourage some styles and discourage others

Idealized influence describes managers who are exemplary role models for

associates Managers with idealized influence can be trusted and respected by

associates to make good decisions for the organization Intellectual Stimulation

describes managers who encourage innovation and creativity through challenging the

normal beliefs or views of a group Managers with intellectual stimulation promote

critical thinking and problem solving to make improvement of organization

performance

Inspirational motivation describes managers who motivate associates to

commit to the vision of the organization Managers with inspirational motivation

encourage team spirit to reach goals of increased revenue and market growth for the

organization Individual consideration describes managers who act as coaches and

advisors to the associates Managers with individual consideration encourage

associates to reach goals that help both the associates and the organization

27

CHAPTER 3

METHODOLOGY

31 RESEARCH DESIGN

A research design encompasses the methodology and procedures employed to

conduct scientific research The design of a study defines the study type (descriptive

correlational semi-experimental experimental review meta-analytic) and sub-type

(eg descriptive-longitudinal case study) research question hypotheses

independent and dependent variables experimental design and if applicable data

collection methods and a statistical analysis plan

The research design is also the framework for conducting the marketing

research project that clarified the necessary procedure in order to obtain the

information needed to solve all the marketing problem

In order to collect as much data as possible a combination of descriptive and

analytical research designs based on result from the questionnaire observation and

interview were used by the researcher to analyses the influence of leader on

competitive market concept of motivation in organization and the ways that human

performances on a job can be link with ability and motivation in Apple Inc

The method has been used is to distribute the questionnaire throughout the

staff in order to collect a better result The reason for choosing this method is

28

because this is the most effectives way to study the relationship between leadership

style and motivational level The raw data was analyze according to the research

objectives

32 POPULATION AND SAMPLING TECHNIQUE

The population of this study are all the staff from Apple Inc The population

chosen consider those who have had experiences working in such a high

technological company like Apple Inc The Sampling technique used in this research

was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the

south of Ireland

Figure 31 Required Sample Size

29

CHAPTER 4

RESEARCH FINDING

A questionnaire is a means of eliciting the feelings beliefs experiences

perceptions or attitudes of some sample of individuals As a data collecting

instrument it could be structured or unstructured

The questionnaire is most frequently a very concise preplanned set of

questions designed to yield specific information to meet a particular need for

research information about a pertinent topic The research information is attained

from respondents normally from a related interest area The dictionary definition

gives a clearer definition A questionnaire is a written or printed form used in

gathering information on some subject or subjects consisting of a list of questions to

be submitted to one or more persons

The method of questionnaire have some advantages of in Economy - Expense

and time involved in training interviewers and sending them to interview are reduced

by using questionnaires Uniformity of questions - Each respondent receives the

same set of questions phrased in exactly the same way Questionnaires may

therefore yield data more comparable than information obtained through an

interview Standardization - If the questions are highly structured and the conditions

under which they are answered are controlled then the questionnaire could become

standardized The disadvantages of questionnaire are respondentrsquos motivation is

difficult to assess affecting the validity of response

30

41 RESPONSE RATE

The laminated random sampling technique was used and a total of 100

samples size were selected out of 100 populations 100 questionnaires were received

that is representing 90 of response rate The sample size was reasonable and

beyond the target that we set early and exceed our expectation This is to allow

further analysis that was surpass the demand

42 DESCRIPTIVE DEMOGRAPHIC PROFILE

The demographic profile is in Table 41 The distribution of respondents

includes 65 male and 35 female The age of respondents was from below 30

years 35 45 between 30 to 40 years 20 between 40 to 50 years While for

years of experience 30 out of the 50 respondents that we carried out for

questionnaire have less than 5 years of experience 30 between 6 to 10 years 28

between 11 to 15 years and 12 have more than 16 years of experience

For the level of education 45 stand for those who have SPMMCEOthers 30 of

the respondents have STPMHSEDIPLOMA 18 of the respondents have degree

and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of

them are single 38 of the respondents are married and only 20 of them are

widowed

Demographic

Items

Frequency Percentage ()

Gender

Male 65 65

Female 35 35

31

Age

lt30 35 35

31-40 45 45

41-50 20 20

Length of Service

lt5 30 30

6-10 30 30

10-15 28 28

gt16 12 12

Education

SPMMCE 45 45

STPMHSE

DIPLOMA

30 30

Degree 18 18

Masterrsquos Degree 7 7

Status

Single 42 42

Married 38 38

Widowed 20 20

Table 41 Demographic Profile

43 DESCRIPTIVE ANALYSIS

32

Design of minimum maximum mean and standard deviation of each item

can be refer rend to the table 42 below Based on the table it reveals that the

minimum value for the directive leadership style is 1 and maximum is 5 In term of

mean and standard deviation of the directive leadership style are 257 413 1144

and 1336 respectively

For supportive leadership style the minimum mean will be 334 and the

highest are 444 For standard deviation is 0991 and 1386 respectively

For minimum value for participative leadership style will be 1 and the

maximum is 5 in addition to that the mean and standard deviation of the variable is

between 367 to 444 and 367 and 1040 and 1264 respectively

The achievement oriented leadership style the mean and standard deviation

of the variable is between 349 to 413 and 1021 to 1165

For motivation achievement based on individual perception the minimum

values of variable range from 1 to 2 and the maximum variable is 5 Mean and

standard deviation of the variable is between 253 to 459 and 0906 to 1335

Variableconstruct Mean Std Deviation

Directive 358 1145

1 He has the final word in the office

matters

373 1336

2 He emphasizes that all rules and

regulations

257 1144

3 He give clear explanations of what is

expected of other

365 1224

4 He give subordinates explicit

instructions for how to do their work

413 1246

5 He show interest in subordinatesrsquo

personal concerns

382 1306

Supportive 383 1190

1 He often mingle with the staff 373 1386

2 He often spent time as necessary to 444 0991

33

hear complaint from staff

3 Providing guidance without pressure

is the

key to being a good leader

362 1259

4 As a rule leaders should allow

subordinates

to appraise their own work

334 1072

5 Leaders should give subordinates

complete

freedom to solve problems on their own

401 1240

Participative 408 1110

1 He is very responsive and easy to be

invited to discuss

367 1264

2 He easily understood 413 1105

3 When things go wrong and he need to

create a strategy to keep a project or process

running on schedule he call a meeting to get his

employees advice

433 1046

4 To get information out He send it by

email memos or voice mail very rarely is a

meeting called His employees are then

expected to act upon the information

384 1040

5 He want to create an environment

where the employees take ownership of the

project I allow them to participate in the

decision making process

444 1096

Achievement Oriented 387 1103

1 He determines the duties of staff 391 1113

2 He describes the conditions and tasks

and clearly what is expected

349 1021

3 He explain the level of performance 382 1165

34

that is expected of subordinates

4 He give vague explanations of what is

expected of subordinates on the job

413 1107

5 He consistently set challenging goals

for subordinates to attain

401 1110

Motivation Level 345 1178

1 1 I feel annoyed when thinking about

the things I would like to do new work

459 0906

2 I am ambitious in my career 288 1233

3 I am energized when

people count on me for ideas

439 0947

4 When involved in group projects my

team membersrsquo problems are my problems

301 1211

5 I find pleasure in recognizing and

celebrating the accomplishments of others

290 1125

6 As a practice I ask people

challenging questions when we are working on

projects together

301 1211

7 I take delight in complimenting

people I work with when progress is made

411 1190

8 I find it easy to be the cheerleader for

others when times are good and when times are

bad

382 1179

9 Team accomplishment is more

important to me than my own personal

accomplishments

321 1327

10 When involved in group projects I

am inclined to let my ideas be known

253 1335

Table 42 leadership style

35

44 RELIABILITY ANALYSIS

According to Hinton (2004) recommended four cut-off points for steadiness

which includes outstanding reliability (090 and above) high reliability (070 ndash 090)

moderate reliability (050 ndash 070) and low reliability (050 and below)

000 050 Low Reliability

050 070 Moderate Reliability

070 090 High Reliability

090 100 Outstanding

Reliability

Table 43 Reliability Analysis

Based on table 43 there are five constructs directive supportive

participative achievement-oriented and motivation level shown Cronbachrsquos Alpha

values of 0865 0914 0970 0974 and 0883 respectively None of constructs

confirm low reliability The high Cronbachrsquos Alpa values for all establish contain

that they are inwardly uniform That means all element of each establishes are

measuring the identical content creation In the nutshell the higher the Cronbachrsquos

Alpha value of a construct the higher the reliability is of measuring the same

construct

Const

ructs

Sample

Size(n)

No

of Items

Cronbachrsquos

Alpha (a)

Type

Direc 100 5 0865 High Reliability

36

tive

Supp

ortive

100 5 0914 Outstanding

Reliability

Partic

ipative

100 5 0970 Outstanding

Reliability

Achi

evement

100 5 0974 Outstanding

Reliability

Level

of Staff

Motivation

100 10 0883 Outstanding

Reliability

Table 44 Reliability Test

45 CORRELATION MATRIX

Correlation analysis was used to conclude and decide relationships between

two variables measured Toward this end Pearson correlation test was used to

diagnose whether leadership styles and motivation level are relevant to each other

Table 44 presents the correlation matrix results

Table 44 shows the relation of independent variables with motivation level

For finding the relation significant level plt 005 and plt 001were chosen

The value of correlation coefficient r for directive leadership style is 0356

with plt 005 which show a moderate relationship with the level of staff motivation

It is found that the value of correlation coefficient r for supportive leadership

style is 0369 with plt 001 show a strong relationship with the level of staff

motivation

Participative leadership style carry correlation coefficient value r of 035 2

with plt 005 which show a moderate relationship with the level of staff motivation

For achievement oriented leadership style the coefficient valuer is 0430

with plt 001 which show a strong relationship with the level of staff motivation

37

Correlation is significant at the 001 level (1-tailed)

Correlation is significant at the 005 level (1-tailed)

Constructs Directive Supportive Participative Achievement Motivation

() () () ()

Directive 1 0691 0717 0799 0356

0000 0000 0000 0012

() () ()

Supportive 1 0877 0676 0369

0000 0000 0009

() ()

Participative 1 0736 0352

0000 0012

()

Achievemen

t

1 0430

0022

Motivation 1

Table 45 Correlation between leadership styles and the level of staff

motivation

46 REGRESSION ANALYSIS

In this study multiple regression analysis was applied Each variable from

factor scores were used in the analysis Table 45 shows the results of multiple

regression analysis of the research The findings showed that leadership styles were

not significant and negatively correlate with level of motivation of staff The R2 =

38

0184 indicates that 1840 of the variance in variable level of motivation of the

staff (dependent variable) can be explained by leadership styles

Beta coefficient the achievement oriented has the highest B β =0225

followed by supportive leadership style β = 0111 directive β =0024 and the lowest

is participative leadership style is β = - 0003That means one unit increase in

directive leadership style will lead to 0024 increase in the level of motivation for

supportive leadership style one unit increase will lead to 00111 increase in the level

of motivation one unit increase in participative will lead to -0003 change in the

level of motivation of staff and one unit increase in achievement oriented will lead

to 0225 increase to the level of motivation of staff The findings explain that the

components of the leadership styles do not explain the level of motivation of the

staff

Instruction

R2=0184

Adjusted R2=0103 F= 2499 p lt 005

Dependent Variable Level of staff Motivation

Unstandardised

Coefficients

Standardise

d

Coefficient

Model B Std Error Beta t Sig

(Constant) 2268 0446 5430 0000

Total Score Directive 0024 0186 0031 0144 0984

Total Score Supportive 0101 0177 0161 0691 0585

Total Score Participative -0003 0191 -0055 -0020 1082

Total Score Achievement 0225 0170 0312 1456 0210

39

Table 46 Multiple Regression Analysis (n=50)

40

Chapter 5

CONCLUSION AND RECOMMENDATION

51 INTRODUCTION

This chapter target to discuss the outcome shown in the previous chapters by

setting against them with those finding principles and earlier investigation in the

common field Moreover the investigationrsquos confines and recommendations for the

future research and practice are shown in this chapter

52 DISCUSSION OF FINDING

The objectives of this investigation were to determine the relationship

between leadership style and motivation level It is a study of Apple Incorporation

The outcome of this investigation gives that the leadership styles are supported to the

level of staff motivation The independents variables had correlation with the level of

the staff motivation that is illustrated in Table 42 in the preceding chapter

Based on the analysis of the research (Sample the leadership styles of the

manager of the Apple Incorporation) is significant with the leadership style which

has been practiced by Chief Executive Officer of Apple Incorporation in the District

41

of Johor Bahru Johor James Liow 1992) Analysis from the research found that the

most dominant leadership is achievement oriented followed by supportive directive

participative and achievement oriented

In discussing the results the researchers prefer to discuss each hypothesis

separately in order to get an accurate and complete perceptive of the relationship

between leadership style and motivation level

The results revealed that the respondents perceived the all four leadership

styles of the manager have relation with their level of motivation towards their jobs

Furthermore the results revealed that there is significant relationship between

leadership style and motivation level

What is remarkable here is that this findings correlates strongly with the

arguments that say that relationship between leadership style and motivation level

can be both influential and no influential with staffrsquos motivation and his or her

leadership styles depends on his or her choice of the style that suits the situation or

the company

For example the researchers of University Malaya claimed that the

leadership styles of leader had relationship with staffrsquos motivation but depending on

their jobs according to the job description and the organizational chart that informs

employees what when and how tasks should be done

53 LIMITATION OF STUDY

One of the limitations in research includes lack of adequate information on a

particular subject Research equipments are very hard or expensive to acquire leading

to formulation mere assumptions Another hindrance is poor or inaccessibility to the

region of study

Some of the limitations of doing a research include access of information

availability of enough resources and time management The availability of experts in

42

editing and guidance may also be minimal where support from friends or

organisation may not be enough

The limitations of the study are those characteristics of design or

methodology that impacted or influenced the application or interpretation of the

results of your study They are the constraints on generalizability and utility of

findings that are the result of the ways in which you chose to design the study andor

the method used to establish internal and external validity

Another limitation related to building the evidence about ldquosurvival of

consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin

spiritrdquo Not knowing all of your extended family members limits your ability to

verify statements communicated by the Medium When information related to a

discarnate is not verified this result could be related to the sitterrsquos limitations but it

may also be related to the Medium These challenges however highlight the

limitations of spirit communication and in general further highlights the complexity

of studying the ldquoA study of Apple Incorporationrdquo

Limitations in research methods vary depending on the type of method used

and how it was conducted They include language barriers you might want to do a

research on something that is in a language which you do not understand and the

production of a translator is not available You might also be short of the research

materials and others are not immediately available among others

Limitations are influences that the researcher cannot control They are the

shortcomings conditions or influences that cannot be controlled by the researcher

that place restrictions on your methodology and conclusions Any limitations that

might influence the results should be mentioned

54 SUGGESTIONS FOR FUTURE RESEARCH

From this research the researcher recommends a several means that could be

taken to improve staffrsquos motivation by concentrating on leadership styles

43

According to Marketing minds (2012) Apple Inc uses the Apple brand to

compete across several highly competitive markets including the personal computer

industry with its Macintosh line of computerslaptops and related software the

consumer electronics industry with products such as the iPod digital music

distribution through iTunes Music Store the smart phone market with the Apple

iPhone magazine book games and applications publishing via the AppsStore for

iPhone and the iPad tablet computing device and movie and TV content distribution

with Apple TV The company is also establishing a very strong marketing presence

relative to the rival (Google) in the advertising market via its business Apps and iAd

network Steve Jobs the co-Founder of Apple described the company as being a

mobile devices company largest in the world as their revenues are bigger than

Nokia Samsung or Sonys mobile devices business

The story started two months ago when Google released its first smart phone

This new smart phone made by a Taiwanese company called HTC and the phone

called Nexus One After three weeks Apple Company said is going to sue the

manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC

The company which has been releasing iPhone since 2007 believes that HTC

illegally used 20 patents of Apple These patents are related to user interface

architecture and hardware of iPhone Apple Company filed a lawsuit in US District

Court in Delaware and an objection presented to the International Trade Commission

in USA too

In response to these accusations made by Apple Company against HTC

company The HTC denied Applersquos allegations and declared to fight the suit In other

response HTC said it has been making phones for a far longer time than Apple

including a touch screen device called the XDA that predates the iPhone by about 5

years

Implications

The implications here appear to be that HTCrsquos technological primary somehow goes

against Applersquos claims that the company violated 20 of its patents And while itrsquos

certainly possible that that might be the case itrsquos hard to accept that argument

without a list of patents to back it up

Patents

44

Here some of the patents that Apple Company accusing HTC Company used them

for its new Nexus phone manufactured for Google They are Multi-touch Screen

Multifinger gestures device integration and multitasking accelerometer patents

What is Android Android is a software installed in the mobile devices that includes

an operating system middleware and key applications The Android SDK provides

the tools and APIs necessary to begin developing applications on the Android

platform using the Java programming language

Terminology

Today in the market consumer have a lot of options for every product

whether it be an IT product or Home PCs or consumer durables or a FMCG product

This study may be helpful for company to know about the factors affecting the

consumer behavior and patterns of the consumer It may also be helpful to know the

specific requirement of customer so that the customer can be easily satisfied

Moreover this study helps to know the buying habits and patterns of customer The

study will help the company to understand the relationship that a consumer have with

their Apple product It will help to ascertain the reason which makes the undisputed

leader in almost every segment in which they operate

All Apple Professional Development facilitators are educators themselves

That gives them a unique view they know whatrsquos important in the classroom so they

can ensure that you learn about your Apple products and how they can best serve you

and your students We have created workshops in the following categories

These curriculum-focused workshops help teachers apply their skills with

Apple products to specific areas and disciplines to produce effective personal

learning for their students

Focused on technology skills these foundational workshops help teachers

become confident and comfortable integrating Apple products into their teaching

strategies

These workshops for school leaders and Education decision-makers focus on

issues important to success such as visioning and planning

Our research investigated the role of social norms in an extended theory of

planned behavior (TPB) in the explanation of prostatecolorectal cancer screening

(CS) intention and the prediction of CS uptake among men

45

Apple is well known for giving its customers things that they need but didnt

know they needed until the product shipped In that spirit Apple is in a unique

position to make further gains with that philosophy especially as other companies

pull back reduce RampD or get out of some markets completely

I written before about how Apples financial position gives it a unique

competitive advantage over the competition That discussion pointed to how Apple

can pay cash for components get to the front of supplier delivery schedules then

through volume drive prices down putting extreme price pressure on the

competition while they develop the next generation with RampD dollars

Even as Apple does this they are mindful of their brand Selling cheap

products doesnt sit well with Apple and they definitely dont want to undercut or

cannibalize other product lines

So if one asks the question about what Apple can deliver in a time when

customers are watching every penny its silly to envision a cheaper stripped down

version of a product thats already doing well Instead as Apple ponders how to

deliver new products to cost conscious customers the company tends to think about

holes in the market that can be exploited with their technology -- but which dont

undercut current products

There are other considerations as well For example the iPod touch doesnt

have a camera or an FM radio Other than the CPU it doesnt radiate and can

therefore be used in corporate or government environments that would otherwise

forbid a device that could be a security concern Our fantasies often neglect to

consider such things Because people expect to use their iPhone anywhere that

device has a different set of design constraints

Availability of multi-modal logistics services has been introduced and

occupational safety and health management system elaborated The DTPB can

provide a useful framework for evaluating interventions to increase logisticians

motivations to safety performance The overriding aim of this study was to design

and pilot test a questionnaire for subsequent use in a large-scale survey This study

describes the early stages of a research questionnaire development and a pilot study

The main results of this pilot study that the questionnaire proved to be reliable and

the analysis although preliminary provided strong support for the predictive power

of the DTPB The evaluation led to minor changes in the questionnaire Currently

46

the relevant literature surrounding the DTPB reveals a lack of research that utilizes

empirically validated theories in the field of logistics safety There is therefore a need

to consider more practical issues that emerge when applying the theory As is often

the case with the DTPB questionnaire the participants thought the questionnaire was

rather long This is important given that lengthy questionnaires can impact on data

quality through reduced completion rates due to factors such as lowered participant

motivation The length of the questionnaire could be accommodated thereby

encouraging participation Another comment levied at the DTPB questionnaire is that

it appears rather repetitive Indeed responses received in the present context included

wersquove answered that already Alternatively it may be better to group the outcomes

and behavioural belief statements and address the issue of similarity

Although the key purpose of this study was to develop and pilot a

questionnaire and not to generalize its findings it is of interest to note that the

occupational doctors advice has significant relationship to safety performance One

possible reason is that occupational safety and health information is not easily

available thereby increasing the reliance of the workers on the occupational doctors

advice This finding together with the significant influence of peer culture within the

DTPB framework would seem to strengthen the view that increasing exposure of

logisticians to occupational safety and health may encourage more positive

subjective norms and implies that contact with occupational doctors may encourage

the logisticians to work safely

Deeper interpretation suggests that peers causal attributions regarding safety

performance in their workplace may exert a comparatively strong influence over

logisticians991257 safety It also adds weight to the suggestion that occupational safety

and health training should form part of the logistics company991257s annual training plan

and as such supports the view that occupational safety and health intervention

programmes are required

He findings from questionnaire pilot test seem to corroborate previous

research by suggesting that subjective norms is a key issue to be addressed in any

occupational safety and programme as is the case of the logistics sector The result is

in line with the results reported by Hamilton and White Paris and Van den Broucke

and Fogarty and Shaw who found subjective norms to be important in affecting

adoption of a system As such it would seem that efforts should be made to enhance

knowledge and in particular to highlight the benefits of safety performance for both

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

REFERENCES

Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 32: Thesis Leadership of Apple

22

26 SUPPORTIVE LEADERSHIP STYLE

Supportive Leadership is one of the leadership styles found in path-goal

theory A supportive leader try to decrease employee stress and frustration in the

workplace This method is effective when your work tasks are dangerous tedious

and stressful but is not really effective if your work tasks are intrinsically motivating

because you dont need to be motivated to do the work

Supportive leadership is a kind of leadership where you listen to your

workers and help them out when they need help Supportive leadership is an opposite

of autocratic leadership and is much more successful in many fields of work But not

in all of course

The leadership style I use to follow is Supportive leadership because

according to me the followers are as important as task The goals can only be achieve

with the help of followers if followers are facing any problem either in their personal

life or under organization roof the affection of that problem can be clearly measured

from their task results Moreover I use self-made theory in my leadership which is

Get addict an achieve according to this a person can achieve anything but the

conditions is that the person must be addicted to it If followers are facing any

grievances they canrsquot be addicted towards achievement Supportive leader in my way

does not only mean handling grievances of followers but I call myself supportive

leader because I plan my tactics towards achieving a goal according to the followers

ability and skills moreover according to their willingness and motivation towards

work Supportive leadership is It leads people It doesnt drive them It involves

them It doesnt coerce them It never loses sight of the most important principle

governing any project involving human beings namely that people are more

important than things ( Kriyananda wwwcrystalclaritycom 41209 ) Supportive

leadership is working along with followers guiding them helping them instead of

working ahead of them Human beings are most important aspect of this type of

leadership According to me this leadership can be done effectively if leaders treat

followers as one who work with him rather work for him Being the basket ball

captain for two consecutive years I applied my leadership style and maintained a

team

23

Supportive leadership is a reference to a particular leadership style for

business As management styles became more complex in the 1970s and 1980s

theories began to grow up Businesses started looking not only at the techniques of

management but at the different types of leaders found in business and what

categories those leaders fell into By the 1990s concepts such as supportive

leadership had become widely accepted Supportive leadership is a naturally organic

and emotionally sensitive style like other styles it is especially useful in certain

circumstances but the company must adopt a culture that encourages such styles for

them to be effective

In supportive leadership the manager is not so interested in giving orders and

managing every detail as in giving employees the tools they need to work

themselves While delegation is a vital part of supportive leadership managers do

not simply assign tasks and then receive the results Instead they work through the

tasks with employees to improve skills and talent until the manager does not need to

worry about a task being done correctly and the employee is fully empowered in a

particular area

27 PARTICIPATIVE LEADERSHIP STYLE

Lewinrsquos study found that participative leadership also known as democratic

leadership is generally the most effective leadership style Democratic leaders offer

guidance to group members but they also participate in the group and allow input

from other group members In Lewinrsquos study children in this group were less

productive than the members of the authoritarian group but their contributions were

of a much higher quality

Participative leadership is a style of leadership that involves all members of a

team in identifying essential goals and developing procedures or strategies to reach

those goals From this perspective this leadership style can be seen as a leadership

style that relies heavily on the leader functioning as a facilitator rather than simply

24

issuing orders or making assignments This type of involved leadership style can be

utilized in business settings volunteer organizations and even in the function of the

home

Participative leaders encourage group members to participate but retain the

final say over the decision-making process Group members feel engaged in the

process and are more motivated and creative

One of the main benefits of participative leadership is that the process allows

for the development of additional leaders who can serve the organization at a later

date Because leaders who favor this style encourage active involvement on the part

of everyone on the team people often are able to express their creativity and

demonstrate abilities and talents that would not be made apparent otherwise The

discovery of these hidden assets help to benefit the work of the current team but also

alerts the organization to people within the team who should be provided with

opportunities to further develop some skill or ability for future use

One potential disadvantage of participate leadership is the time factor This

leadership style does often involve the need for more time before action is taken

This is only natural since the very nature of this leadership style means allowing

input from every member of the team However the extra time necessary for this

process often leads to decisions that ultimately benefit everyone to a greater degree

than faster decisions that are more limited in scope

Participative leadership also expands the range of possibilities for the team

When leadership styles that essentially leave all the direction and decision making in

the hands of one individual it is much more difficult to see a given approach from

several different angles When the leadership style encourages others to be involved

in the decision making process a given course of action can be approached from a

variety of perceptions This can often point out strengths or weaknesses to the

approach that would have gone unobserved and thus unresolved without this type of

participatory brainstorming and decision making

Effective participative leadership allows the talents and skills of all the team

members to be utilized in arriving at decisions and taking courses of action While

the team leader is usually still responsible for making the final decision this sharing

of functions within the team provide the perfect environment for everyone to provide

input that has the potential to make that final decision more well-rounded and

ultimately profitable for the company as a whole

25

28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE

Management which sets challenging goals assists in training emphasizes

improvement and expects the highest levels of performance

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

Achievement-oriented leaders always learn They always take risk They

never gamble (There is a difference) They always teach and mentor others They

understand that failure to adapt and change means death and destruction on a

competitive battlefield Either products are always changing or consumers are

changing so businesses must adapt or dieAchievement -oriented leaders put the

right people on the bus and go to great lengths to keep them there They never

change the deal with their employees (except to make it sweeter) They share

success They set stretch goals and achieve them It is fascinating to watch those

leaders work with their teams They are unstoppable

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

26

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION

There are a number of different styles of leadership and management that are

based on different theories The individuals style will be use based on a combination

of their beliefs values and preferences as well as the organizational culture and

norms which will encourage some styles and discourage others

Idealized influence describes managers who are exemplary role models for

associates Managers with idealized influence can be trusted and respected by

associates to make good decisions for the organization Intellectual Stimulation

describes managers who encourage innovation and creativity through challenging the

normal beliefs or views of a group Managers with intellectual stimulation promote

critical thinking and problem solving to make improvement of organization

performance

Inspirational motivation describes managers who motivate associates to

commit to the vision of the organization Managers with inspirational motivation

encourage team spirit to reach goals of increased revenue and market growth for the

organization Individual consideration describes managers who act as coaches and

advisors to the associates Managers with individual consideration encourage

associates to reach goals that help both the associates and the organization

27

CHAPTER 3

METHODOLOGY

31 RESEARCH DESIGN

A research design encompasses the methodology and procedures employed to

conduct scientific research The design of a study defines the study type (descriptive

correlational semi-experimental experimental review meta-analytic) and sub-type

(eg descriptive-longitudinal case study) research question hypotheses

independent and dependent variables experimental design and if applicable data

collection methods and a statistical analysis plan

The research design is also the framework for conducting the marketing

research project that clarified the necessary procedure in order to obtain the

information needed to solve all the marketing problem

In order to collect as much data as possible a combination of descriptive and

analytical research designs based on result from the questionnaire observation and

interview were used by the researcher to analyses the influence of leader on

competitive market concept of motivation in organization and the ways that human

performances on a job can be link with ability and motivation in Apple Inc

The method has been used is to distribute the questionnaire throughout the

staff in order to collect a better result The reason for choosing this method is

28

because this is the most effectives way to study the relationship between leadership

style and motivational level The raw data was analyze according to the research

objectives

32 POPULATION AND SAMPLING TECHNIQUE

The population of this study are all the staff from Apple Inc The population

chosen consider those who have had experiences working in such a high

technological company like Apple Inc The Sampling technique used in this research

was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the

south of Ireland

Figure 31 Required Sample Size

29

CHAPTER 4

RESEARCH FINDING

A questionnaire is a means of eliciting the feelings beliefs experiences

perceptions or attitudes of some sample of individuals As a data collecting

instrument it could be structured or unstructured

The questionnaire is most frequently a very concise preplanned set of

questions designed to yield specific information to meet a particular need for

research information about a pertinent topic The research information is attained

from respondents normally from a related interest area The dictionary definition

gives a clearer definition A questionnaire is a written or printed form used in

gathering information on some subject or subjects consisting of a list of questions to

be submitted to one or more persons

The method of questionnaire have some advantages of in Economy - Expense

and time involved in training interviewers and sending them to interview are reduced

by using questionnaires Uniformity of questions - Each respondent receives the

same set of questions phrased in exactly the same way Questionnaires may

therefore yield data more comparable than information obtained through an

interview Standardization - If the questions are highly structured and the conditions

under which they are answered are controlled then the questionnaire could become

standardized The disadvantages of questionnaire are respondentrsquos motivation is

difficult to assess affecting the validity of response

30

41 RESPONSE RATE

The laminated random sampling technique was used and a total of 100

samples size were selected out of 100 populations 100 questionnaires were received

that is representing 90 of response rate The sample size was reasonable and

beyond the target that we set early and exceed our expectation This is to allow

further analysis that was surpass the demand

42 DESCRIPTIVE DEMOGRAPHIC PROFILE

The demographic profile is in Table 41 The distribution of respondents

includes 65 male and 35 female The age of respondents was from below 30

years 35 45 between 30 to 40 years 20 between 40 to 50 years While for

years of experience 30 out of the 50 respondents that we carried out for

questionnaire have less than 5 years of experience 30 between 6 to 10 years 28

between 11 to 15 years and 12 have more than 16 years of experience

For the level of education 45 stand for those who have SPMMCEOthers 30 of

the respondents have STPMHSEDIPLOMA 18 of the respondents have degree

and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of

them are single 38 of the respondents are married and only 20 of them are

widowed

Demographic

Items

Frequency Percentage ()

Gender

Male 65 65

Female 35 35

31

Age

lt30 35 35

31-40 45 45

41-50 20 20

Length of Service

lt5 30 30

6-10 30 30

10-15 28 28

gt16 12 12

Education

SPMMCE 45 45

STPMHSE

DIPLOMA

30 30

Degree 18 18

Masterrsquos Degree 7 7

Status

Single 42 42

Married 38 38

Widowed 20 20

Table 41 Demographic Profile

43 DESCRIPTIVE ANALYSIS

32

Design of minimum maximum mean and standard deviation of each item

can be refer rend to the table 42 below Based on the table it reveals that the

minimum value for the directive leadership style is 1 and maximum is 5 In term of

mean and standard deviation of the directive leadership style are 257 413 1144

and 1336 respectively

For supportive leadership style the minimum mean will be 334 and the

highest are 444 For standard deviation is 0991 and 1386 respectively

For minimum value for participative leadership style will be 1 and the

maximum is 5 in addition to that the mean and standard deviation of the variable is

between 367 to 444 and 367 and 1040 and 1264 respectively

The achievement oriented leadership style the mean and standard deviation

of the variable is between 349 to 413 and 1021 to 1165

For motivation achievement based on individual perception the minimum

values of variable range from 1 to 2 and the maximum variable is 5 Mean and

standard deviation of the variable is between 253 to 459 and 0906 to 1335

Variableconstruct Mean Std Deviation

Directive 358 1145

1 He has the final word in the office

matters

373 1336

2 He emphasizes that all rules and

regulations

257 1144

3 He give clear explanations of what is

expected of other

365 1224

4 He give subordinates explicit

instructions for how to do their work

413 1246

5 He show interest in subordinatesrsquo

personal concerns

382 1306

Supportive 383 1190

1 He often mingle with the staff 373 1386

2 He often spent time as necessary to 444 0991

33

hear complaint from staff

3 Providing guidance without pressure

is the

key to being a good leader

362 1259

4 As a rule leaders should allow

subordinates

to appraise their own work

334 1072

5 Leaders should give subordinates

complete

freedom to solve problems on their own

401 1240

Participative 408 1110

1 He is very responsive and easy to be

invited to discuss

367 1264

2 He easily understood 413 1105

3 When things go wrong and he need to

create a strategy to keep a project or process

running on schedule he call a meeting to get his

employees advice

433 1046

4 To get information out He send it by

email memos or voice mail very rarely is a

meeting called His employees are then

expected to act upon the information

384 1040

5 He want to create an environment

where the employees take ownership of the

project I allow them to participate in the

decision making process

444 1096

Achievement Oriented 387 1103

1 He determines the duties of staff 391 1113

2 He describes the conditions and tasks

and clearly what is expected

349 1021

3 He explain the level of performance 382 1165

34

that is expected of subordinates

4 He give vague explanations of what is

expected of subordinates on the job

413 1107

5 He consistently set challenging goals

for subordinates to attain

401 1110

Motivation Level 345 1178

1 1 I feel annoyed when thinking about

the things I would like to do new work

459 0906

2 I am ambitious in my career 288 1233

3 I am energized when

people count on me for ideas

439 0947

4 When involved in group projects my

team membersrsquo problems are my problems

301 1211

5 I find pleasure in recognizing and

celebrating the accomplishments of others

290 1125

6 As a practice I ask people

challenging questions when we are working on

projects together

301 1211

7 I take delight in complimenting

people I work with when progress is made

411 1190

8 I find it easy to be the cheerleader for

others when times are good and when times are

bad

382 1179

9 Team accomplishment is more

important to me than my own personal

accomplishments

321 1327

10 When involved in group projects I

am inclined to let my ideas be known

253 1335

Table 42 leadership style

35

44 RELIABILITY ANALYSIS

According to Hinton (2004) recommended four cut-off points for steadiness

which includes outstanding reliability (090 and above) high reliability (070 ndash 090)

moderate reliability (050 ndash 070) and low reliability (050 and below)

000 050 Low Reliability

050 070 Moderate Reliability

070 090 High Reliability

090 100 Outstanding

Reliability

Table 43 Reliability Analysis

Based on table 43 there are five constructs directive supportive

participative achievement-oriented and motivation level shown Cronbachrsquos Alpha

values of 0865 0914 0970 0974 and 0883 respectively None of constructs

confirm low reliability The high Cronbachrsquos Alpa values for all establish contain

that they are inwardly uniform That means all element of each establishes are

measuring the identical content creation In the nutshell the higher the Cronbachrsquos

Alpha value of a construct the higher the reliability is of measuring the same

construct

Const

ructs

Sample

Size(n)

No

of Items

Cronbachrsquos

Alpha (a)

Type

Direc 100 5 0865 High Reliability

36

tive

Supp

ortive

100 5 0914 Outstanding

Reliability

Partic

ipative

100 5 0970 Outstanding

Reliability

Achi

evement

100 5 0974 Outstanding

Reliability

Level

of Staff

Motivation

100 10 0883 Outstanding

Reliability

Table 44 Reliability Test

45 CORRELATION MATRIX

Correlation analysis was used to conclude and decide relationships between

two variables measured Toward this end Pearson correlation test was used to

diagnose whether leadership styles and motivation level are relevant to each other

Table 44 presents the correlation matrix results

Table 44 shows the relation of independent variables with motivation level

For finding the relation significant level plt 005 and plt 001were chosen

The value of correlation coefficient r for directive leadership style is 0356

with plt 005 which show a moderate relationship with the level of staff motivation

It is found that the value of correlation coefficient r for supportive leadership

style is 0369 with plt 001 show a strong relationship with the level of staff

motivation

Participative leadership style carry correlation coefficient value r of 035 2

with plt 005 which show a moderate relationship with the level of staff motivation

For achievement oriented leadership style the coefficient valuer is 0430

with plt 001 which show a strong relationship with the level of staff motivation

37

Correlation is significant at the 001 level (1-tailed)

Correlation is significant at the 005 level (1-tailed)

Constructs Directive Supportive Participative Achievement Motivation

() () () ()

Directive 1 0691 0717 0799 0356

0000 0000 0000 0012

() () ()

Supportive 1 0877 0676 0369

0000 0000 0009

() ()

Participative 1 0736 0352

0000 0012

()

Achievemen

t

1 0430

0022

Motivation 1

Table 45 Correlation between leadership styles and the level of staff

motivation

46 REGRESSION ANALYSIS

In this study multiple regression analysis was applied Each variable from

factor scores were used in the analysis Table 45 shows the results of multiple

regression analysis of the research The findings showed that leadership styles were

not significant and negatively correlate with level of motivation of staff The R2 =

38

0184 indicates that 1840 of the variance in variable level of motivation of the

staff (dependent variable) can be explained by leadership styles

Beta coefficient the achievement oriented has the highest B β =0225

followed by supportive leadership style β = 0111 directive β =0024 and the lowest

is participative leadership style is β = - 0003That means one unit increase in

directive leadership style will lead to 0024 increase in the level of motivation for

supportive leadership style one unit increase will lead to 00111 increase in the level

of motivation one unit increase in participative will lead to -0003 change in the

level of motivation of staff and one unit increase in achievement oriented will lead

to 0225 increase to the level of motivation of staff The findings explain that the

components of the leadership styles do not explain the level of motivation of the

staff

Instruction

R2=0184

Adjusted R2=0103 F= 2499 p lt 005

Dependent Variable Level of staff Motivation

Unstandardised

Coefficients

Standardise

d

Coefficient

Model B Std Error Beta t Sig

(Constant) 2268 0446 5430 0000

Total Score Directive 0024 0186 0031 0144 0984

Total Score Supportive 0101 0177 0161 0691 0585

Total Score Participative -0003 0191 -0055 -0020 1082

Total Score Achievement 0225 0170 0312 1456 0210

39

Table 46 Multiple Regression Analysis (n=50)

40

Chapter 5

CONCLUSION AND RECOMMENDATION

51 INTRODUCTION

This chapter target to discuss the outcome shown in the previous chapters by

setting against them with those finding principles and earlier investigation in the

common field Moreover the investigationrsquos confines and recommendations for the

future research and practice are shown in this chapter

52 DISCUSSION OF FINDING

The objectives of this investigation were to determine the relationship

between leadership style and motivation level It is a study of Apple Incorporation

The outcome of this investigation gives that the leadership styles are supported to the

level of staff motivation The independents variables had correlation with the level of

the staff motivation that is illustrated in Table 42 in the preceding chapter

Based on the analysis of the research (Sample the leadership styles of the

manager of the Apple Incorporation) is significant with the leadership style which

has been practiced by Chief Executive Officer of Apple Incorporation in the District

41

of Johor Bahru Johor James Liow 1992) Analysis from the research found that the

most dominant leadership is achievement oriented followed by supportive directive

participative and achievement oriented

In discussing the results the researchers prefer to discuss each hypothesis

separately in order to get an accurate and complete perceptive of the relationship

between leadership style and motivation level

The results revealed that the respondents perceived the all four leadership

styles of the manager have relation with their level of motivation towards their jobs

Furthermore the results revealed that there is significant relationship between

leadership style and motivation level

What is remarkable here is that this findings correlates strongly with the

arguments that say that relationship between leadership style and motivation level

can be both influential and no influential with staffrsquos motivation and his or her

leadership styles depends on his or her choice of the style that suits the situation or

the company

For example the researchers of University Malaya claimed that the

leadership styles of leader had relationship with staffrsquos motivation but depending on

their jobs according to the job description and the organizational chart that informs

employees what when and how tasks should be done

53 LIMITATION OF STUDY

One of the limitations in research includes lack of adequate information on a

particular subject Research equipments are very hard or expensive to acquire leading

to formulation mere assumptions Another hindrance is poor or inaccessibility to the

region of study

Some of the limitations of doing a research include access of information

availability of enough resources and time management The availability of experts in

42

editing and guidance may also be minimal where support from friends or

organisation may not be enough

The limitations of the study are those characteristics of design or

methodology that impacted or influenced the application or interpretation of the

results of your study They are the constraints on generalizability and utility of

findings that are the result of the ways in which you chose to design the study andor

the method used to establish internal and external validity

Another limitation related to building the evidence about ldquosurvival of

consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin

spiritrdquo Not knowing all of your extended family members limits your ability to

verify statements communicated by the Medium When information related to a

discarnate is not verified this result could be related to the sitterrsquos limitations but it

may also be related to the Medium These challenges however highlight the

limitations of spirit communication and in general further highlights the complexity

of studying the ldquoA study of Apple Incorporationrdquo

Limitations in research methods vary depending on the type of method used

and how it was conducted They include language barriers you might want to do a

research on something that is in a language which you do not understand and the

production of a translator is not available You might also be short of the research

materials and others are not immediately available among others

Limitations are influences that the researcher cannot control They are the

shortcomings conditions or influences that cannot be controlled by the researcher

that place restrictions on your methodology and conclusions Any limitations that

might influence the results should be mentioned

54 SUGGESTIONS FOR FUTURE RESEARCH

From this research the researcher recommends a several means that could be

taken to improve staffrsquos motivation by concentrating on leadership styles

43

According to Marketing minds (2012) Apple Inc uses the Apple brand to

compete across several highly competitive markets including the personal computer

industry with its Macintosh line of computerslaptops and related software the

consumer electronics industry with products such as the iPod digital music

distribution through iTunes Music Store the smart phone market with the Apple

iPhone magazine book games and applications publishing via the AppsStore for

iPhone and the iPad tablet computing device and movie and TV content distribution

with Apple TV The company is also establishing a very strong marketing presence

relative to the rival (Google) in the advertising market via its business Apps and iAd

network Steve Jobs the co-Founder of Apple described the company as being a

mobile devices company largest in the world as their revenues are bigger than

Nokia Samsung or Sonys mobile devices business

The story started two months ago when Google released its first smart phone

This new smart phone made by a Taiwanese company called HTC and the phone

called Nexus One After three weeks Apple Company said is going to sue the

manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC

The company which has been releasing iPhone since 2007 believes that HTC

illegally used 20 patents of Apple These patents are related to user interface

architecture and hardware of iPhone Apple Company filed a lawsuit in US District

Court in Delaware and an objection presented to the International Trade Commission

in USA too

In response to these accusations made by Apple Company against HTC

company The HTC denied Applersquos allegations and declared to fight the suit In other

response HTC said it has been making phones for a far longer time than Apple

including a touch screen device called the XDA that predates the iPhone by about 5

years

Implications

The implications here appear to be that HTCrsquos technological primary somehow goes

against Applersquos claims that the company violated 20 of its patents And while itrsquos

certainly possible that that might be the case itrsquos hard to accept that argument

without a list of patents to back it up

Patents

44

Here some of the patents that Apple Company accusing HTC Company used them

for its new Nexus phone manufactured for Google They are Multi-touch Screen

Multifinger gestures device integration and multitasking accelerometer patents

What is Android Android is a software installed in the mobile devices that includes

an operating system middleware and key applications The Android SDK provides

the tools and APIs necessary to begin developing applications on the Android

platform using the Java programming language

Terminology

Today in the market consumer have a lot of options for every product

whether it be an IT product or Home PCs or consumer durables or a FMCG product

This study may be helpful for company to know about the factors affecting the

consumer behavior and patterns of the consumer It may also be helpful to know the

specific requirement of customer so that the customer can be easily satisfied

Moreover this study helps to know the buying habits and patterns of customer The

study will help the company to understand the relationship that a consumer have with

their Apple product It will help to ascertain the reason which makes the undisputed

leader in almost every segment in which they operate

All Apple Professional Development facilitators are educators themselves

That gives them a unique view they know whatrsquos important in the classroom so they

can ensure that you learn about your Apple products and how they can best serve you

and your students We have created workshops in the following categories

These curriculum-focused workshops help teachers apply their skills with

Apple products to specific areas and disciplines to produce effective personal

learning for their students

Focused on technology skills these foundational workshops help teachers

become confident and comfortable integrating Apple products into their teaching

strategies

These workshops for school leaders and Education decision-makers focus on

issues important to success such as visioning and planning

Our research investigated the role of social norms in an extended theory of

planned behavior (TPB) in the explanation of prostatecolorectal cancer screening

(CS) intention and the prediction of CS uptake among men

45

Apple is well known for giving its customers things that they need but didnt

know they needed until the product shipped In that spirit Apple is in a unique

position to make further gains with that philosophy especially as other companies

pull back reduce RampD or get out of some markets completely

I written before about how Apples financial position gives it a unique

competitive advantage over the competition That discussion pointed to how Apple

can pay cash for components get to the front of supplier delivery schedules then

through volume drive prices down putting extreme price pressure on the

competition while they develop the next generation with RampD dollars

Even as Apple does this they are mindful of their brand Selling cheap

products doesnt sit well with Apple and they definitely dont want to undercut or

cannibalize other product lines

So if one asks the question about what Apple can deliver in a time when

customers are watching every penny its silly to envision a cheaper stripped down

version of a product thats already doing well Instead as Apple ponders how to

deliver new products to cost conscious customers the company tends to think about

holes in the market that can be exploited with their technology -- but which dont

undercut current products

There are other considerations as well For example the iPod touch doesnt

have a camera or an FM radio Other than the CPU it doesnt radiate and can

therefore be used in corporate or government environments that would otherwise

forbid a device that could be a security concern Our fantasies often neglect to

consider such things Because people expect to use their iPhone anywhere that

device has a different set of design constraints

Availability of multi-modal logistics services has been introduced and

occupational safety and health management system elaborated The DTPB can

provide a useful framework for evaluating interventions to increase logisticians

motivations to safety performance The overriding aim of this study was to design

and pilot test a questionnaire for subsequent use in a large-scale survey This study

describes the early stages of a research questionnaire development and a pilot study

The main results of this pilot study that the questionnaire proved to be reliable and

the analysis although preliminary provided strong support for the predictive power

of the DTPB The evaluation led to minor changes in the questionnaire Currently

46

the relevant literature surrounding the DTPB reveals a lack of research that utilizes

empirically validated theories in the field of logistics safety There is therefore a need

to consider more practical issues that emerge when applying the theory As is often

the case with the DTPB questionnaire the participants thought the questionnaire was

rather long This is important given that lengthy questionnaires can impact on data

quality through reduced completion rates due to factors such as lowered participant

motivation The length of the questionnaire could be accommodated thereby

encouraging participation Another comment levied at the DTPB questionnaire is that

it appears rather repetitive Indeed responses received in the present context included

wersquove answered that already Alternatively it may be better to group the outcomes

and behavioural belief statements and address the issue of similarity

Although the key purpose of this study was to develop and pilot a

questionnaire and not to generalize its findings it is of interest to note that the

occupational doctors advice has significant relationship to safety performance One

possible reason is that occupational safety and health information is not easily

available thereby increasing the reliance of the workers on the occupational doctors

advice This finding together with the significant influence of peer culture within the

DTPB framework would seem to strengthen the view that increasing exposure of

logisticians to occupational safety and health may encourage more positive

subjective norms and implies that contact with occupational doctors may encourage

the logisticians to work safely

Deeper interpretation suggests that peers causal attributions regarding safety

performance in their workplace may exert a comparatively strong influence over

logisticians991257 safety It also adds weight to the suggestion that occupational safety

and health training should form part of the logistics company991257s annual training plan

and as such supports the view that occupational safety and health intervention

programmes are required

He findings from questionnaire pilot test seem to corroborate previous

research by suggesting that subjective norms is a key issue to be addressed in any

occupational safety and programme as is the case of the logistics sector The result is

in line with the results reported by Hamilton and White Paris and Van den Broucke

and Fogarty and Shaw who found subjective norms to be important in affecting

adoption of a system As such it would seem that efforts should be made to enhance

knowledge and in particular to highlight the benefits of safety performance for both

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

REFERENCES

Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 33: Thesis Leadership of Apple

23

Supportive leadership is a reference to a particular leadership style for

business As management styles became more complex in the 1970s and 1980s

theories began to grow up Businesses started looking not only at the techniques of

management but at the different types of leaders found in business and what

categories those leaders fell into By the 1990s concepts such as supportive

leadership had become widely accepted Supportive leadership is a naturally organic

and emotionally sensitive style like other styles it is especially useful in certain

circumstances but the company must adopt a culture that encourages such styles for

them to be effective

In supportive leadership the manager is not so interested in giving orders and

managing every detail as in giving employees the tools they need to work

themselves While delegation is a vital part of supportive leadership managers do

not simply assign tasks and then receive the results Instead they work through the

tasks with employees to improve skills and talent until the manager does not need to

worry about a task being done correctly and the employee is fully empowered in a

particular area

27 PARTICIPATIVE LEADERSHIP STYLE

Lewinrsquos study found that participative leadership also known as democratic

leadership is generally the most effective leadership style Democratic leaders offer

guidance to group members but they also participate in the group and allow input

from other group members In Lewinrsquos study children in this group were less

productive than the members of the authoritarian group but their contributions were

of a much higher quality

Participative leadership is a style of leadership that involves all members of a

team in identifying essential goals and developing procedures or strategies to reach

those goals From this perspective this leadership style can be seen as a leadership

style that relies heavily on the leader functioning as a facilitator rather than simply

24

issuing orders or making assignments This type of involved leadership style can be

utilized in business settings volunteer organizations and even in the function of the

home

Participative leaders encourage group members to participate but retain the

final say over the decision-making process Group members feel engaged in the

process and are more motivated and creative

One of the main benefits of participative leadership is that the process allows

for the development of additional leaders who can serve the organization at a later

date Because leaders who favor this style encourage active involvement on the part

of everyone on the team people often are able to express their creativity and

demonstrate abilities and talents that would not be made apparent otherwise The

discovery of these hidden assets help to benefit the work of the current team but also

alerts the organization to people within the team who should be provided with

opportunities to further develop some skill or ability for future use

One potential disadvantage of participate leadership is the time factor This

leadership style does often involve the need for more time before action is taken

This is only natural since the very nature of this leadership style means allowing

input from every member of the team However the extra time necessary for this

process often leads to decisions that ultimately benefit everyone to a greater degree

than faster decisions that are more limited in scope

Participative leadership also expands the range of possibilities for the team

When leadership styles that essentially leave all the direction and decision making in

the hands of one individual it is much more difficult to see a given approach from

several different angles When the leadership style encourages others to be involved

in the decision making process a given course of action can be approached from a

variety of perceptions This can often point out strengths or weaknesses to the

approach that would have gone unobserved and thus unresolved without this type of

participatory brainstorming and decision making

Effective participative leadership allows the talents and skills of all the team

members to be utilized in arriving at decisions and taking courses of action While

the team leader is usually still responsible for making the final decision this sharing

of functions within the team provide the perfect environment for everyone to provide

input that has the potential to make that final decision more well-rounded and

ultimately profitable for the company as a whole

25

28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE

Management which sets challenging goals assists in training emphasizes

improvement and expects the highest levels of performance

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

Achievement-oriented leaders always learn They always take risk They

never gamble (There is a difference) They always teach and mentor others They

understand that failure to adapt and change means death and destruction on a

competitive battlefield Either products are always changing or consumers are

changing so businesses must adapt or dieAchievement -oriented leaders put the

right people on the bus and go to great lengths to keep them there They never

change the deal with their employees (except to make it sweeter) They share

success They set stretch goals and achieve them It is fascinating to watch those

leaders work with their teams They are unstoppable

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

26

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION

There are a number of different styles of leadership and management that are

based on different theories The individuals style will be use based on a combination

of their beliefs values and preferences as well as the organizational culture and

norms which will encourage some styles and discourage others

Idealized influence describes managers who are exemplary role models for

associates Managers with idealized influence can be trusted and respected by

associates to make good decisions for the organization Intellectual Stimulation

describes managers who encourage innovation and creativity through challenging the

normal beliefs or views of a group Managers with intellectual stimulation promote

critical thinking and problem solving to make improvement of organization

performance

Inspirational motivation describes managers who motivate associates to

commit to the vision of the organization Managers with inspirational motivation

encourage team spirit to reach goals of increased revenue and market growth for the

organization Individual consideration describes managers who act as coaches and

advisors to the associates Managers with individual consideration encourage

associates to reach goals that help both the associates and the organization

27

CHAPTER 3

METHODOLOGY

31 RESEARCH DESIGN

A research design encompasses the methodology and procedures employed to

conduct scientific research The design of a study defines the study type (descriptive

correlational semi-experimental experimental review meta-analytic) and sub-type

(eg descriptive-longitudinal case study) research question hypotheses

independent and dependent variables experimental design and if applicable data

collection methods and a statistical analysis plan

The research design is also the framework for conducting the marketing

research project that clarified the necessary procedure in order to obtain the

information needed to solve all the marketing problem

In order to collect as much data as possible a combination of descriptive and

analytical research designs based on result from the questionnaire observation and

interview were used by the researcher to analyses the influence of leader on

competitive market concept of motivation in organization and the ways that human

performances on a job can be link with ability and motivation in Apple Inc

The method has been used is to distribute the questionnaire throughout the

staff in order to collect a better result The reason for choosing this method is

28

because this is the most effectives way to study the relationship between leadership

style and motivational level The raw data was analyze according to the research

objectives

32 POPULATION AND SAMPLING TECHNIQUE

The population of this study are all the staff from Apple Inc The population

chosen consider those who have had experiences working in such a high

technological company like Apple Inc The Sampling technique used in this research

was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the

south of Ireland

Figure 31 Required Sample Size

29

CHAPTER 4

RESEARCH FINDING

A questionnaire is a means of eliciting the feelings beliefs experiences

perceptions or attitudes of some sample of individuals As a data collecting

instrument it could be structured or unstructured

The questionnaire is most frequently a very concise preplanned set of

questions designed to yield specific information to meet a particular need for

research information about a pertinent topic The research information is attained

from respondents normally from a related interest area The dictionary definition

gives a clearer definition A questionnaire is a written or printed form used in

gathering information on some subject or subjects consisting of a list of questions to

be submitted to one or more persons

The method of questionnaire have some advantages of in Economy - Expense

and time involved in training interviewers and sending them to interview are reduced

by using questionnaires Uniformity of questions - Each respondent receives the

same set of questions phrased in exactly the same way Questionnaires may

therefore yield data more comparable than information obtained through an

interview Standardization - If the questions are highly structured and the conditions

under which they are answered are controlled then the questionnaire could become

standardized The disadvantages of questionnaire are respondentrsquos motivation is

difficult to assess affecting the validity of response

30

41 RESPONSE RATE

The laminated random sampling technique was used and a total of 100

samples size were selected out of 100 populations 100 questionnaires were received

that is representing 90 of response rate The sample size was reasonable and

beyond the target that we set early and exceed our expectation This is to allow

further analysis that was surpass the demand

42 DESCRIPTIVE DEMOGRAPHIC PROFILE

The demographic profile is in Table 41 The distribution of respondents

includes 65 male and 35 female The age of respondents was from below 30

years 35 45 between 30 to 40 years 20 between 40 to 50 years While for

years of experience 30 out of the 50 respondents that we carried out for

questionnaire have less than 5 years of experience 30 between 6 to 10 years 28

between 11 to 15 years and 12 have more than 16 years of experience

For the level of education 45 stand for those who have SPMMCEOthers 30 of

the respondents have STPMHSEDIPLOMA 18 of the respondents have degree

and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of

them are single 38 of the respondents are married and only 20 of them are

widowed

Demographic

Items

Frequency Percentage ()

Gender

Male 65 65

Female 35 35

31

Age

lt30 35 35

31-40 45 45

41-50 20 20

Length of Service

lt5 30 30

6-10 30 30

10-15 28 28

gt16 12 12

Education

SPMMCE 45 45

STPMHSE

DIPLOMA

30 30

Degree 18 18

Masterrsquos Degree 7 7

Status

Single 42 42

Married 38 38

Widowed 20 20

Table 41 Demographic Profile

43 DESCRIPTIVE ANALYSIS

32

Design of minimum maximum mean and standard deviation of each item

can be refer rend to the table 42 below Based on the table it reveals that the

minimum value for the directive leadership style is 1 and maximum is 5 In term of

mean and standard deviation of the directive leadership style are 257 413 1144

and 1336 respectively

For supportive leadership style the minimum mean will be 334 and the

highest are 444 For standard deviation is 0991 and 1386 respectively

For minimum value for participative leadership style will be 1 and the

maximum is 5 in addition to that the mean and standard deviation of the variable is

between 367 to 444 and 367 and 1040 and 1264 respectively

The achievement oriented leadership style the mean and standard deviation

of the variable is between 349 to 413 and 1021 to 1165

For motivation achievement based on individual perception the minimum

values of variable range from 1 to 2 and the maximum variable is 5 Mean and

standard deviation of the variable is between 253 to 459 and 0906 to 1335

Variableconstruct Mean Std Deviation

Directive 358 1145

1 He has the final word in the office

matters

373 1336

2 He emphasizes that all rules and

regulations

257 1144

3 He give clear explanations of what is

expected of other

365 1224

4 He give subordinates explicit

instructions for how to do their work

413 1246

5 He show interest in subordinatesrsquo

personal concerns

382 1306

Supportive 383 1190

1 He often mingle with the staff 373 1386

2 He often spent time as necessary to 444 0991

33

hear complaint from staff

3 Providing guidance without pressure

is the

key to being a good leader

362 1259

4 As a rule leaders should allow

subordinates

to appraise their own work

334 1072

5 Leaders should give subordinates

complete

freedom to solve problems on their own

401 1240

Participative 408 1110

1 He is very responsive and easy to be

invited to discuss

367 1264

2 He easily understood 413 1105

3 When things go wrong and he need to

create a strategy to keep a project or process

running on schedule he call a meeting to get his

employees advice

433 1046

4 To get information out He send it by

email memos or voice mail very rarely is a

meeting called His employees are then

expected to act upon the information

384 1040

5 He want to create an environment

where the employees take ownership of the

project I allow them to participate in the

decision making process

444 1096

Achievement Oriented 387 1103

1 He determines the duties of staff 391 1113

2 He describes the conditions and tasks

and clearly what is expected

349 1021

3 He explain the level of performance 382 1165

34

that is expected of subordinates

4 He give vague explanations of what is

expected of subordinates on the job

413 1107

5 He consistently set challenging goals

for subordinates to attain

401 1110

Motivation Level 345 1178

1 1 I feel annoyed when thinking about

the things I would like to do new work

459 0906

2 I am ambitious in my career 288 1233

3 I am energized when

people count on me for ideas

439 0947

4 When involved in group projects my

team membersrsquo problems are my problems

301 1211

5 I find pleasure in recognizing and

celebrating the accomplishments of others

290 1125

6 As a practice I ask people

challenging questions when we are working on

projects together

301 1211

7 I take delight in complimenting

people I work with when progress is made

411 1190

8 I find it easy to be the cheerleader for

others when times are good and when times are

bad

382 1179

9 Team accomplishment is more

important to me than my own personal

accomplishments

321 1327

10 When involved in group projects I

am inclined to let my ideas be known

253 1335

Table 42 leadership style

35

44 RELIABILITY ANALYSIS

According to Hinton (2004) recommended four cut-off points for steadiness

which includes outstanding reliability (090 and above) high reliability (070 ndash 090)

moderate reliability (050 ndash 070) and low reliability (050 and below)

000 050 Low Reliability

050 070 Moderate Reliability

070 090 High Reliability

090 100 Outstanding

Reliability

Table 43 Reliability Analysis

Based on table 43 there are five constructs directive supportive

participative achievement-oriented and motivation level shown Cronbachrsquos Alpha

values of 0865 0914 0970 0974 and 0883 respectively None of constructs

confirm low reliability The high Cronbachrsquos Alpa values for all establish contain

that they are inwardly uniform That means all element of each establishes are

measuring the identical content creation In the nutshell the higher the Cronbachrsquos

Alpha value of a construct the higher the reliability is of measuring the same

construct

Const

ructs

Sample

Size(n)

No

of Items

Cronbachrsquos

Alpha (a)

Type

Direc 100 5 0865 High Reliability

36

tive

Supp

ortive

100 5 0914 Outstanding

Reliability

Partic

ipative

100 5 0970 Outstanding

Reliability

Achi

evement

100 5 0974 Outstanding

Reliability

Level

of Staff

Motivation

100 10 0883 Outstanding

Reliability

Table 44 Reliability Test

45 CORRELATION MATRIX

Correlation analysis was used to conclude and decide relationships between

two variables measured Toward this end Pearson correlation test was used to

diagnose whether leadership styles and motivation level are relevant to each other

Table 44 presents the correlation matrix results

Table 44 shows the relation of independent variables with motivation level

For finding the relation significant level plt 005 and plt 001were chosen

The value of correlation coefficient r for directive leadership style is 0356

with plt 005 which show a moderate relationship with the level of staff motivation

It is found that the value of correlation coefficient r for supportive leadership

style is 0369 with plt 001 show a strong relationship with the level of staff

motivation

Participative leadership style carry correlation coefficient value r of 035 2

with plt 005 which show a moderate relationship with the level of staff motivation

For achievement oriented leadership style the coefficient valuer is 0430

with plt 001 which show a strong relationship with the level of staff motivation

37

Correlation is significant at the 001 level (1-tailed)

Correlation is significant at the 005 level (1-tailed)

Constructs Directive Supportive Participative Achievement Motivation

() () () ()

Directive 1 0691 0717 0799 0356

0000 0000 0000 0012

() () ()

Supportive 1 0877 0676 0369

0000 0000 0009

() ()

Participative 1 0736 0352

0000 0012

()

Achievemen

t

1 0430

0022

Motivation 1

Table 45 Correlation between leadership styles and the level of staff

motivation

46 REGRESSION ANALYSIS

In this study multiple regression analysis was applied Each variable from

factor scores were used in the analysis Table 45 shows the results of multiple

regression analysis of the research The findings showed that leadership styles were

not significant and negatively correlate with level of motivation of staff The R2 =

38

0184 indicates that 1840 of the variance in variable level of motivation of the

staff (dependent variable) can be explained by leadership styles

Beta coefficient the achievement oriented has the highest B β =0225

followed by supportive leadership style β = 0111 directive β =0024 and the lowest

is participative leadership style is β = - 0003That means one unit increase in

directive leadership style will lead to 0024 increase in the level of motivation for

supportive leadership style one unit increase will lead to 00111 increase in the level

of motivation one unit increase in participative will lead to -0003 change in the

level of motivation of staff and one unit increase in achievement oriented will lead

to 0225 increase to the level of motivation of staff The findings explain that the

components of the leadership styles do not explain the level of motivation of the

staff

Instruction

R2=0184

Adjusted R2=0103 F= 2499 p lt 005

Dependent Variable Level of staff Motivation

Unstandardised

Coefficients

Standardise

d

Coefficient

Model B Std Error Beta t Sig

(Constant) 2268 0446 5430 0000

Total Score Directive 0024 0186 0031 0144 0984

Total Score Supportive 0101 0177 0161 0691 0585

Total Score Participative -0003 0191 -0055 -0020 1082

Total Score Achievement 0225 0170 0312 1456 0210

39

Table 46 Multiple Regression Analysis (n=50)

40

Chapter 5

CONCLUSION AND RECOMMENDATION

51 INTRODUCTION

This chapter target to discuss the outcome shown in the previous chapters by

setting against them with those finding principles and earlier investigation in the

common field Moreover the investigationrsquos confines and recommendations for the

future research and practice are shown in this chapter

52 DISCUSSION OF FINDING

The objectives of this investigation were to determine the relationship

between leadership style and motivation level It is a study of Apple Incorporation

The outcome of this investigation gives that the leadership styles are supported to the

level of staff motivation The independents variables had correlation with the level of

the staff motivation that is illustrated in Table 42 in the preceding chapter

Based on the analysis of the research (Sample the leadership styles of the

manager of the Apple Incorporation) is significant with the leadership style which

has been practiced by Chief Executive Officer of Apple Incorporation in the District

41

of Johor Bahru Johor James Liow 1992) Analysis from the research found that the

most dominant leadership is achievement oriented followed by supportive directive

participative and achievement oriented

In discussing the results the researchers prefer to discuss each hypothesis

separately in order to get an accurate and complete perceptive of the relationship

between leadership style and motivation level

The results revealed that the respondents perceived the all four leadership

styles of the manager have relation with their level of motivation towards their jobs

Furthermore the results revealed that there is significant relationship between

leadership style and motivation level

What is remarkable here is that this findings correlates strongly with the

arguments that say that relationship between leadership style and motivation level

can be both influential and no influential with staffrsquos motivation and his or her

leadership styles depends on his or her choice of the style that suits the situation or

the company

For example the researchers of University Malaya claimed that the

leadership styles of leader had relationship with staffrsquos motivation but depending on

their jobs according to the job description and the organizational chart that informs

employees what when and how tasks should be done

53 LIMITATION OF STUDY

One of the limitations in research includes lack of adequate information on a

particular subject Research equipments are very hard or expensive to acquire leading

to formulation mere assumptions Another hindrance is poor or inaccessibility to the

region of study

Some of the limitations of doing a research include access of information

availability of enough resources and time management The availability of experts in

42

editing and guidance may also be minimal where support from friends or

organisation may not be enough

The limitations of the study are those characteristics of design or

methodology that impacted or influenced the application or interpretation of the

results of your study They are the constraints on generalizability and utility of

findings that are the result of the ways in which you chose to design the study andor

the method used to establish internal and external validity

Another limitation related to building the evidence about ldquosurvival of

consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin

spiritrdquo Not knowing all of your extended family members limits your ability to

verify statements communicated by the Medium When information related to a

discarnate is not verified this result could be related to the sitterrsquos limitations but it

may also be related to the Medium These challenges however highlight the

limitations of spirit communication and in general further highlights the complexity

of studying the ldquoA study of Apple Incorporationrdquo

Limitations in research methods vary depending on the type of method used

and how it was conducted They include language barriers you might want to do a

research on something that is in a language which you do not understand and the

production of a translator is not available You might also be short of the research

materials and others are not immediately available among others

Limitations are influences that the researcher cannot control They are the

shortcomings conditions or influences that cannot be controlled by the researcher

that place restrictions on your methodology and conclusions Any limitations that

might influence the results should be mentioned

54 SUGGESTIONS FOR FUTURE RESEARCH

From this research the researcher recommends a several means that could be

taken to improve staffrsquos motivation by concentrating on leadership styles

43

According to Marketing minds (2012) Apple Inc uses the Apple brand to

compete across several highly competitive markets including the personal computer

industry with its Macintosh line of computerslaptops and related software the

consumer electronics industry with products such as the iPod digital music

distribution through iTunes Music Store the smart phone market with the Apple

iPhone magazine book games and applications publishing via the AppsStore for

iPhone and the iPad tablet computing device and movie and TV content distribution

with Apple TV The company is also establishing a very strong marketing presence

relative to the rival (Google) in the advertising market via its business Apps and iAd

network Steve Jobs the co-Founder of Apple described the company as being a

mobile devices company largest in the world as their revenues are bigger than

Nokia Samsung or Sonys mobile devices business

The story started two months ago when Google released its first smart phone

This new smart phone made by a Taiwanese company called HTC and the phone

called Nexus One After three weeks Apple Company said is going to sue the

manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC

The company which has been releasing iPhone since 2007 believes that HTC

illegally used 20 patents of Apple These patents are related to user interface

architecture and hardware of iPhone Apple Company filed a lawsuit in US District

Court in Delaware and an objection presented to the International Trade Commission

in USA too

In response to these accusations made by Apple Company against HTC

company The HTC denied Applersquos allegations and declared to fight the suit In other

response HTC said it has been making phones for a far longer time than Apple

including a touch screen device called the XDA that predates the iPhone by about 5

years

Implications

The implications here appear to be that HTCrsquos technological primary somehow goes

against Applersquos claims that the company violated 20 of its patents And while itrsquos

certainly possible that that might be the case itrsquos hard to accept that argument

without a list of patents to back it up

Patents

44

Here some of the patents that Apple Company accusing HTC Company used them

for its new Nexus phone manufactured for Google They are Multi-touch Screen

Multifinger gestures device integration and multitasking accelerometer patents

What is Android Android is a software installed in the mobile devices that includes

an operating system middleware and key applications The Android SDK provides

the tools and APIs necessary to begin developing applications on the Android

platform using the Java programming language

Terminology

Today in the market consumer have a lot of options for every product

whether it be an IT product or Home PCs or consumer durables or a FMCG product

This study may be helpful for company to know about the factors affecting the

consumer behavior and patterns of the consumer It may also be helpful to know the

specific requirement of customer so that the customer can be easily satisfied

Moreover this study helps to know the buying habits and patterns of customer The

study will help the company to understand the relationship that a consumer have with

their Apple product It will help to ascertain the reason which makes the undisputed

leader in almost every segment in which they operate

All Apple Professional Development facilitators are educators themselves

That gives them a unique view they know whatrsquos important in the classroom so they

can ensure that you learn about your Apple products and how they can best serve you

and your students We have created workshops in the following categories

These curriculum-focused workshops help teachers apply their skills with

Apple products to specific areas and disciplines to produce effective personal

learning for their students

Focused on technology skills these foundational workshops help teachers

become confident and comfortable integrating Apple products into their teaching

strategies

These workshops for school leaders and Education decision-makers focus on

issues important to success such as visioning and planning

Our research investigated the role of social norms in an extended theory of

planned behavior (TPB) in the explanation of prostatecolorectal cancer screening

(CS) intention and the prediction of CS uptake among men

45

Apple is well known for giving its customers things that they need but didnt

know they needed until the product shipped In that spirit Apple is in a unique

position to make further gains with that philosophy especially as other companies

pull back reduce RampD or get out of some markets completely

I written before about how Apples financial position gives it a unique

competitive advantage over the competition That discussion pointed to how Apple

can pay cash for components get to the front of supplier delivery schedules then

through volume drive prices down putting extreme price pressure on the

competition while they develop the next generation with RampD dollars

Even as Apple does this they are mindful of their brand Selling cheap

products doesnt sit well with Apple and they definitely dont want to undercut or

cannibalize other product lines

So if one asks the question about what Apple can deliver in a time when

customers are watching every penny its silly to envision a cheaper stripped down

version of a product thats already doing well Instead as Apple ponders how to

deliver new products to cost conscious customers the company tends to think about

holes in the market that can be exploited with their technology -- but which dont

undercut current products

There are other considerations as well For example the iPod touch doesnt

have a camera or an FM radio Other than the CPU it doesnt radiate and can

therefore be used in corporate or government environments that would otherwise

forbid a device that could be a security concern Our fantasies often neglect to

consider such things Because people expect to use their iPhone anywhere that

device has a different set of design constraints

Availability of multi-modal logistics services has been introduced and

occupational safety and health management system elaborated The DTPB can

provide a useful framework for evaluating interventions to increase logisticians

motivations to safety performance The overriding aim of this study was to design

and pilot test a questionnaire for subsequent use in a large-scale survey This study

describes the early stages of a research questionnaire development and a pilot study

The main results of this pilot study that the questionnaire proved to be reliable and

the analysis although preliminary provided strong support for the predictive power

of the DTPB The evaluation led to minor changes in the questionnaire Currently

46

the relevant literature surrounding the DTPB reveals a lack of research that utilizes

empirically validated theories in the field of logistics safety There is therefore a need

to consider more practical issues that emerge when applying the theory As is often

the case with the DTPB questionnaire the participants thought the questionnaire was

rather long This is important given that lengthy questionnaires can impact on data

quality through reduced completion rates due to factors such as lowered participant

motivation The length of the questionnaire could be accommodated thereby

encouraging participation Another comment levied at the DTPB questionnaire is that

it appears rather repetitive Indeed responses received in the present context included

wersquove answered that already Alternatively it may be better to group the outcomes

and behavioural belief statements and address the issue of similarity

Although the key purpose of this study was to develop and pilot a

questionnaire and not to generalize its findings it is of interest to note that the

occupational doctors advice has significant relationship to safety performance One

possible reason is that occupational safety and health information is not easily

available thereby increasing the reliance of the workers on the occupational doctors

advice This finding together with the significant influence of peer culture within the

DTPB framework would seem to strengthen the view that increasing exposure of

logisticians to occupational safety and health may encourage more positive

subjective norms and implies that contact with occupational doctors may encourage

the logisticians to work safely

Deeper interpretation suggests that peers causal attributions regarding safety

performance in their workplace may exert a comparatively strong influence over

logisticians991257 safety It also adds weight to the suggestion that occupational safety

and health training should form part of the logistics company991257s annual training plan

and as such supports the view that occupational safety and health intervention

programmes are required

He findings from questionnaire pilot test seem to corroborate previous

research by suggesting that subjective norms is a key issue to be addressed in any

occupational safety and programme as is the case of the logistics sector The result is

in line with the results reported by Hamilton and White Paris and Van den Broucke

and Fogarty and Shaw who found subjective norms to be important in affecting

adoption of a system As such it would seem that efforts should be made to enhance

knowledge and in particular to highlight the benefits of safety performance for both

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

REFERENCES

Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 34: Thesis Leadership of Apple

24

issuing orders or making assignments This type of involved leadership style can be

utilized in business settings volunteer organizations and even in the function of the

home

Participative leaders encourage group members to participate but retain the

final say over the decision-making process Group members feel engaged in the

process and are more motivated and creative

One of the main benefits of participative leadership is that the process allows

for the development of additional leaders who can serve the organization at a later

date Because leaders who favor this style encourage active involvement on the part

of everyone on the team people often are able to express their creativity and

demonstrate abilities and talents that would not be made apparent otherwise The

discovery of these hidden assets help to benefit the work of the current team but also

alerts the organization to people within the team who should be provided with

opportunities to further develop some skill or ability for future use

One potential disadvantage of participate leadership is the time factor This

leadership style does often involve the need for more time before action is taken

This is only natural since the very nature of this leadership style means allowing

input from every member of the team However the extra time necessary for this

process often leads to decisions that ultimately benefit everyone to a greater degree

than faster decisions that are more limited in scope

Participative leadership also expands the range of possibilities for the team

When leadership styles that essentially leave all the direction and decision making in

the hands of one individual it is much more difficult to see a given approach from

several different angles When the leadership style encourages others to be involved

in the decision making process a given course of action can be approached from a

variety of perceptions This can often point out strengths or weaknesses to the

approach that would have gone unobserved and thus unresolved without this type of

participatory brainstorming and decision making

Effective participative leadership allows the talents and skills of all the team

members to be utilized in arriving at decisions and taking courses of action While

the team leader is usually still responsible for making the final decision this sharing

of functions within the team provide the perfect environment for everyone to provide

input that has the potential to make that final decision more well-rounded and

ultimately profitable for the company as a whole

25

28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE

Management which sets challenging goals assists in training emphasizes

improvement and expects the highest levels of performance

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

Achievement-oriented leaders always learn They always take risk They

never gamble (There is a difference) They always teach and mentor others They

understand that failure to adapt and change means death and destruction on a

competitive battlefield Either products are always changing or consumers are

changing so businesses must adapt or dieAchievement -oriented leaders put the

right people on the bus and go to great lengths to keep them there They never

change the deal with their employees (except to make it sweeter) They share

success They set stretch goals and achieve them It is fascinating to watch those

leaders work with their teams They are unstoppable

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

26

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION

There are a number of different styles of leadership and management that are

based on different theories The individuals style will be use based on a combination

of their beliefs values and preferences as well as the organizational culture and

norms which will encourage some styles and discourage others

Idealized influence describes managers who are exemplary role models for

associates Managers with idealized influence can be trusted and respected by

associates to make good decisions for the organization Intellectual Stimulation

describes managers who encourage innovation and creativity through challenging the

normal beliefs or views of a group Managers with intellectual stimulation promote

critical thinking and problem solving to make improvement of organization

performance

Inspirational motivation describes managers who motivate associates to

commit to the vision of the organization Managers with inspirational motivation

encourage team spirit to reach goals of increased revenue and market growth for the

organization Individual consideration describes managers who act as coaches and

advisors to the associates Managers with individual consideration encourage

associates to reach goals that help both the associates and the organization

27

CHAPTER 3

METHODOLOGY

31 RESEARCH DESIGN

A research design encompasses the methodology and procedures employed to

conduct scientific research The design of a study defines the study type (descriptive

correlational semi-experimental experimental review meta-analytic) and sub-type

(eg descriptive-longitudinal case study) research question hypotheses

independent and dependent variables experimental design and if applicable data

collection methods and a statistical analysis plan

The research design is also the framework for conducting the marketing

research project that clarified the necessary procedure in order to obtain the

information needed to solve all the marketing problem

In order to collect as much data as possible a combination of descriptive and

analytical research designs based on result from the questionnaire observation and

interview were used by the researcher to analyses the influence of leader on

competitive market concept of motivation in organization and the ways that human

performances on a job can be link with ability and motivation in Apple Inc

The method has been used is to distribute the questionnaire throughout the

staff in order to collect a better result The reason for choosing this method is

28

because this is the most effectives way to study the relationship between leadership

style and motivational level The raw data was analyze according to the research

objectives

32 POPULATION AND SAMPLING TECHNIQUE

The population of this study are all the staff from Apple Inc The population

chosen consider those who have had experiences working in such a high

technological company like Apple Inc The Sampling technique used in this research

was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the

south of Ireland

Figure 31 Required Sample Size

29

CHAPTER 4

RESEARCH FINDING

A questionnaire is a means of eliciting the feelings beliefs experiences

perceptions or attitudes of some sample of individuals As a data collecting

instrument it could be structured or unstructured

The questionnaire is most frequently a very concise preplanned set of

questions designed to yield specific information to meet a particular need for

research information about a pertinent topic The research information is attained

from respondents normally from a related interest area The dictionary definition

gives a clearer definition A questionnaire is a written or printed form used in

gathering information on some subject or subjects consisting of a list of questions to

be submitted to one or more persons

The method of questionnaire have some advantages of in Economy - Expense

and time involved in training interviewers and sending them to interview are reduced

by using questionnaires Uniformity of questions - Each respondent receives the

same set of questions phrased in exactly the same way Questionnaires may

therefore yield data more comparable than information obtained through an

interview Standardization - If the questions are highly structured and the conditions

under which they are answered are controlled then the questionnaire could become

standardized The disadvantages of questionnaire are respondentrsquos motivation is

difficult to assess affecting the validity of response

30

41 RESPONSE RATE

The laminated random sampling technique was used and a total of 100

samples size were selected out of 100 populations 100 questionnaires were received

that is representing 90 of response rate The sample size was reasonable and

beyond the target that we set early and exceed our expectation This is to allow

further analysis that was surpass the demand

42 DESCRIPTIVE DEMOGRAPHIC PROFILE

The demographic profile is in Table 41 The distribution of respondents

includes 65 male and 35 female The age of respondents was from below 30

years 35 45 between 30 to 40 years 20 between 40 to 50 years While for

years of experience 30 out of the 50 respondents that we carried out for

questionnaire have less than 5 years of experience 30 between 6 to 10 years 28

between 11 to 15 years and 12 have more than 16 years of experience

For the level of education 45 stand for those who have SPMMCEOthers 30 of

the respondents have STPMHSEDIPLOMA 18 of the respondents have degree

and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of

them are single 38 of the respondents are married and only 20 of them are

widowed

Demographic

Items

Frequency Percentage ()

Gender

Male 65 65

Female 35 35

31

Age

lt30 35 35

31-40 45 45

41-50 20 20

Length of Service

lt5 30 30

6-10 30 30

10-15 28 28

gt16 12 12

Education

SPMMCE 45 45

STPMHSE

DIPLOMA

30 30

Degree 18 18

Masterrsquos Degree 7 7

Status

Single 42 42

Married 38 38

Widowed 20 20

Table 41 Demographic Profile

43 DESCRIPTIVE ANALYSIS

32

Design of minimum maximum mean and standard deviation of each item

can be refer rend to the table 42 below Based on the table it reveals that the

minimum value for the directive leadership style is 1 and maximum is 5 In term of

mean and standard deviation of the directive leadership style are 257 413 1144

and 1336 respectively

For supportive leadership style the minimum mean will be 334 and the

highest are 444 For standard deviation is 0991 and 1386 respectively

For minimum value for participative leadership style will be 1 and the

maximum is 5 in addition to that the mean and standard deviation of the variable is

between 367 to 444 and 367 and 1040 and 1264 respectively

The achievement oriented leadership style the mean and standard deviation

of the variable is between 349 to 413 and 1021 to 1165

For motivation achievement based on individual perception the minimum

values of variable range from 1 to 2 and the maximum variable is 5 Mean and

standard deviation of the variable is between 253 to 459 and 0906 to 1335

Variableconstruct Mean Std Deviation

Directive 358 1145

1 He has the final word in the office

matters

373 1336

2 He emphasizes that all rules and

regulations

257 1144

3 He give clear explanations of what is

expected of other

365 1224

4 He give subordinates explicit

instructions for how to do their work

413 1246

5 He show interest in subordinatesrsquo

personal concerns

382 1306

Supportive 383 1190

1 He often mingle with the staff 373 1386

2 He often spent time as necessary to 444 0991

33

hear complaint from staff

3 Providing guidance without pressure

is the

key to being a good leader

362 1259

4 As a rule leaders should allow

subordinates

to appraise their own work

334 1072

5 Leaders should give subordinates

complete

freedom to solve problems on their own

401 1240

Participative 408 1110

1 He is very responsive and easy to be

invited to discuss

367 1264

2 He easily understood 413 1105

3 When things go wrong and he need to

create a strategy to keep a project or process

running on schedule he call a meeting to get his

employees advice

433 1046

4 To get information out He send it by

email memos or voice mail very rarely is a

meeting called His employees are then

expected to act upon the information

384 1040

5 He want to create an environment

where the employees take ownership of the

project I allow them to participate in the

decision making process

444 1096

Achievement Oriented 387 1103

1 He determines the duties of staff 391 1113

2 He describes the conditions and tasks

and clearly what is expected

349 1021

3 He explain the level of performance 382 1165

34

that is expected of subordinates

4 He give vague explanations of what is

expected of subordinates on the job

413 1107

5 He consistently set challenging goals

for subordinates to attain

401 1110

Motivation Level 345 1178

1 1 I feel annoyed when thinking about

the things I would like to do new work

459 0906

2 I am ambitious in my career 288 1233

3 I am energized when

people count on me for ideas

439 0947

4 When involved in group projects my

team membersrsquo problems are my problems

301 1211

5 I find pleasure in recognizing and

celebrating the accomplishments of others

290 1125

6 As a practice I ask people

challenging questions when we are working on

projects together

301 1211

7 I take delight in complimenting

people I work with when progress is made

411 1190

8 I find it easy to be the cheerleader for

others when times are good and when times are

bad

382 1179

9 Team accomplishment is more

important to me than my own personal

accomplishments

321 1327

10 When involved in group projects I

am inclined to let my ideas be known

253 1335

Table 42 leadership style

35

44 RELIABILITY ANALYSIS

According to Hinton (2004) recommended four cut-off points for steadiness

which includes outstanding reliability (090 and above) high reliability (070 ndash 090)

moderate reliability (050 ndash 070) and low reliability (050 and below)

000 050 Low Reliability

050 070 Moderate Reliability

070 090 High Reliability

090 100 Outstanding

Reliability

Table 43 Reliability Analysis

Based on table 43 there are five constructs directive supportive

participative achievement-oriented and motivation level shown Cronbachrsquos Alpha

values of 0865 0914 0970 0974 and 0883 respectively None of constructs

confirm low reliability The high Cronbachrsquos Alpa values for all establish contain

that they are inwardly uniform That means all element of each establishes are

measuring the identical content creation In the nutshell the higher the Cronbachrsquos

Alpha value of a construct the higher the reliability is of measuring the same

construct

Const

ructs

Sample

Size(n)

No

of Items

Cronbachrsquos

Alpha (a)

Type

Direc 100 5 0865 High Reliability

36

tive

Supp

ortive

100 5 0914 Outstanding

Reliability

Partic

ipative

100 5 0970 Outstanding

Reliability

Achi

evement

100 5 0974 Outstanding

Reliability

Level

of Staff

Motivation

100 10 0883 Outstanding

Reliability

Table 44 Reliability Test

45 CORRELATION MATRIX

Correlation analysis was used to conclude and decide relationships between

two variables measured Toward this end Pearson correlation test was used to

diagnose whether leadership styles and motivation level are relevant to each other

Table 44 presents the correlation matrix results

Table 44 shows the relation of independent variables with motivation level

For finding the relation significant level plt 005 and plt 001were chosen

The value of correlation coefficient r for directive leadership style is 0356

with plt 005 which show a moderate relationship with the level of staff motivation

It is found that the value of correlation coefficient r for supportive leadership

style is 0369 with plt 001 show a strong relationship with the level of staff

motivation

Participative leadership style carry correlation coefficient value r of 035 2

with plt 005 which show a moderate relationship with the level of staff motivation

For achievement oriented leadership style the coefficient valuer is 0430

with plt 001 which show a strong relationship with the level of staff motivation

37

Correlation is significant at the 001 level (1-tailed)

Correlation is significant at the 005 level (1-tailed)

Constructs Directive Supportive Participative Achievement Motivation

() () () ()

Directive 1 0691 0717 0799 0356

0000 0000 0000 0012

() () ()

Supportive 1 0877 0676 0369

0000 0000 0009

() ()

Participative 1 0736 0352

0000 0012

()

Achievemen

t

1 0430

0022

Motivation 1

Table 45 Correlation between leadership styles and the level of staff

motivation

46 REGRESSION ANALYSIS

In this study multiple regression analysis was applied Each variable from

factor scores were used in the analysis Table 45 shows the results of multiple

regression analysis of the research The findings showed that leadership styles were

not significant and negatively correlate with level of motivation of staff The R2 =

38

0184 indicates that 1840 of the variance in variable level of motivation of the

staff (dependent variable) can be explained by leadership styles

Beta coefficient the achievement oriented has the highest B β =0225

followed by supportive leadership style β = 0111 directive β =0024 and the lowest

is participative leadership style is β = - 0003That means one unit increase in

directive leadership style will lead to 0024 increase in the level of motivation for

supportive leadership style one unit increase will lead to 00111 increase in the level

of motivation one unit increase in participative will lead to -0003 change in the

level of motivation of staff and one unit increase in achievement oriented will lead

to 0225 increase to the level of motivation of staff The findings explain that the

components of the leadership styles do not explain the level of motivation of the

staff

Instruction

R2=0184

Adjusted R2=0103 F= 2499 p lt 005

Dependent Variable Level of staff Motivation

Unstandardised

Coefficients

Standardise

d

Coefficient

Model B Std Error Beta t Sig

(Constant) 2268 0446 5430 0000

Total Score Directive 0024 0186 0031 0144 0984

Total Score Supportive 0101 0177 0161 0691 0585

Total Score Participative -0003 0191 -0055 -0020 1082

Total Score Achievement 0225 0170 0312 1456 0210

39

Table 46 Multiple Regression Analysis (n=50)

40

Chapter 5

CONCLUSION AND RECOMMENDATION

51 INTRODUCTION

This chapter target to discuss the outcome shown in the previous chapters by

setting against them with those finding principles and earlier investigation in the

common field Moreover the investigationrsquos confines and recommendations for the

future research and practice are shown in this chapter

52 DISCUSSION OF FINDING

The objectives of this investigation were to determine the relationship

between leadership style and motivation level It is a study of Apple Incorporation

The outcome of this investigation gives that the leadership styles are supported to the

level of staff motivation The independents variables had correlation with the level of

the staff motivation that is illustrated in Table 42 in the preceding chapter

Based on the analysis of the research (Sample the leadership styles of the

manager of the Apple Incorporation) is significant with the leadership style which

has been practiced by Chief Executive Officer of Apple Incorporation in the District

41

of Johor Bahru Johor James Liow 1992) Analysis from the research found that the

most dominant leadership is achievement oriented followed by supportive directive

participative and achievement oriented

In discussing the results the researchers prefer to discuss each hypothesis

separately in order to get an accurate and complete perceptive of the relationship

between leadership style and motivation level

The results revealed that the respondents perceived the all four leadership

styles of the manager have relation with their level of motivation towards their jobs

Furthermore the results revealed that there is significant relationship between

leadership style and motivation level

What is remarkable here is that this findings correlates strongly with the

arguments that say that relationship between leadership style and motivation level

can be both influential and no influential with staffrsquos motivation and his or her

leadership styles depends on his or her choice of the style that suits the situation or

the company

For example the researchers of University Malaya claimed that the

leadership styles of leader had relationship with staffrsquos motivation but depending on

their jobs according to the job description and the organizational chart that informs

employees what when and how tasks should be done

53 LIMITATION OF STUDY

One of the limitations in research includes lack of adequate information on a

particular subject Research equipments are very hard or expensive to acquire leading

to formulation mere assumptions Another hindrance is poor or inaccessibility to the

region of study

Some of the limitations of doing a research include access of information

availability of enough resources and time management The availability of experts in

42

editing and guidance may also be minimal where support from friends or

organisation may not be enough

The limitations of the study are those characteristics of design or

methodology that impacted or influenced the application or interpretation of the

results of your study They are the constraints on generalizability and utility of

findings that are the result of the ways in which you chose to design the study andor

the method used to establish internal and external validity

Another limitation related to building the evidence about ldquosurvival of

consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin

spiritrdquo Not knowing all of your extended family members limits your ability to

verify statements communicated by the Medium When information related to a

discarnate is not verified this result could be related to the sitterrsquos limitations but it

may also be related to the Medium These challenges however highlight the

limitations of spirit communication and in general further highlights the complexity

of studying the ldquoA study of Apple Incorporationrdquo

Limitations in research methods vary depending on the type of method used

and how it was conducted They include language barriers you might want to do a

research on something that is in a language which you do not understand and the

production of a translator is not available You might also be short of the research

materials and others are not immediately available among others

Limitations are influences that the researcher cannot control They are the

shortcomings conditions or influences that cannot be controlled by the researcher

that place restrictions on your methodology and conclusions Any limitations that

might influence the results should be mentioned

54 SUGGESTIONS FOR FUTURE RESEARCH

From this research the researcher recommends a several means that could be

taken to improve staffrsquos motivation by concentrating on leadership styles

43

According to Marketing minds (2012) Apple Inc uses the Apple brand to

compete across several highly competitive markets including the personal computer

industry with its Macintosh line of computerslaptops and related software the

consumer electronics industry with products such as the iPod digital music

distribution through iTunes Music Store the smart phone market with the Apple

iPhone magazine book games and applications publishing via the AppsStore for

iPhone and the iPad tablet computing device and movie and TV content distribution

with Apple TV The company is also establishing a very strong marketing presence

relative to the rival (Google) in the advertising market via its business Apps and iAd

network Steve Jobs the co-Founder of Apple described the company as being a

mobile devices company largest in the world as their revenues are bigger than

Nokia Samsung or Sonys mobile devices business

The story started two months ago when Google released its first smart phone

This new smart phone made by a Taiwanese company called HTC and the phone

called Nexus One After three weeks Apple Company said is going to sue the

manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC

The company which has been releasing iPhone since 2007 believes that HTC

illegally used 20 patents of Apple These patents are related to user interface

architecture and hardware of iPhone Apple Company filed a lawsuit in US District

Court in Delaware and an objection presented to the International Trade Commission

in USA too

In response to these accusations made by Apple Company against HTC

company The HTC denied Applersquos allegations and declared to fight the suit In other

response HTC said it has been making phones for a far longer time than Apple

including a touch screen device called the XDA that predates the iPhone by about 5

years

Implications

The implications here appear to be that HTCrsquos technological primary somehow goes

against Applersquos claims that the company violated 20 of its patents And while itrsquos

certainly possible that that might be the case itrsquos hard to accept that argument

without a list of patents to back it up

Patents

44

Here some of the patents that Apple Company accusing HTC Company used them

for its new Nexus phone manufactured for Google They are Multi-touch Screen

Multifinger gestures device integration and multitasking accelerometer patents

What is Android Android is a software installed in the mobile devices that includes

an operating system middleware and key applications The Android SDK provides

the tools and APIs necessary to begin developing applications on the Android

platform using the Java programming language

Terminology

Today in the market consumer have a lot of options for every product

whether it be an IT product or Home PCs or consumer durables or a FMCG product

This study may be helpful for company to know about the factors affecting the

consumer behavior and patterns of the consumer It may also be helpful to know the

specific requirement of customer so that the customer can be easily satisfied

Moreover this study helps to know the buying habits and patterns of customer The

study will help the company to understand the relationship that a consumer have with

their Apple product It will help to ascertain the reason which makes the undisputed

leader in almost every segment in which they operate

All Apple Professional Development facilitators are educators themselves

That gives them a unique view they know whatrsquos important in the classroom so they

can ensure that you learn about your Apple products and how they can best serve you

and your students We have created workshops in the following categories

These curriculum-focused workshops help teachers apply their skills with

Apple products to specific areas and disciplines to produce effective personal

learning for their students

Focused on technology skills these foundational workshops help teachers

become confident and comfortable integrating Apple products into their teaching

strategies

These workshops for school leaders and Education decision-makers focus on

issues important to success such as visioning and planning

Our research investigated the role of social norms in an extended theory of

planned behavior (TPB) in the explanation of prostatecolorectal cancer screening

(CS) intention and the prediction of CS uptake among men

45

Apple is well known for giving its customers things that they need but didnt

know they needed until the product shipped In that spirit Apple is in a unique

position to make further gains with that philosophy especially as other companies

pull back reduce RampD or get out of some markets completely

I written before about how Apples financial position gives it a unique

competitive advantage over the competition That discussion pointed to how Apple

can pay cash for components get to the front of supplier delivery schedules then

through volume drive prices down putting extreme price pressure on the

competition while they develop the next generation with RampD dollars

Even as Apple does this they are mindful of their brand Selling cheap

products doesnt sit well with Apple and they definitely dont want to undercut or

cannibalize other product lines

So if one asks the question about what Apple can deliver in a time when

customers are watching every penny its silly to envision a cheaper stripped down

version of a product thats already doing well Instead as Apple ponders how to

deliver new products to cost conscious customers the company tends to think about

holes in the market that can be exploited with their technology -- but which dont

undercut current products

There are other considerations as well For example the iPod touch doesnt

have a camera or an FM radio Other than the CPU it doesnt radiate and can

therefore be used in corporate or government environments that would otherwise

forbid a device that could be a security concern Our fantasies often neglect to

consider such things Because people expect to use their iPhone anywhere that

device has a different set of design constraints

Availability of multi-modal logistics services has been introduced and

occupational safety and health management system elaborated The DTPB can

provide a useful framework for evaluating interventions to increase logisticians

motivations to safety performance The overriding aim of this study was to design

and pilot test a questionnaire for subsequent use in a large-scale survey This study

describes the early stages of a research questionnaire development and a pilot study

The main results of this pilot study that the questionnaire proved to be reliable and

the analysis although preliminary provided strong support for the predictive power

of the DTPB The evaluation led to minor changes in the questionnaire Currently

46

the relevant literature surrounding the DTPB reveals a lack of research that utilizes

empirically validated theories in the field of logistics safety There is therefore a need

to consider more practical issues that emerge when applying the theory As is often

the case with the DTPB questionnaire the participants thought the questionnaire was

rather long This is important given that lengthy questionnaires can impact on data

quality through reduced completion rates due to factors such as lowered participant

motivation The length of the questionnaire could be accommodated thereby

encouraging participation Another comment levied at the DTPB questionnaire is that

it appears rather repetitive Indeed responses received in the present context included

wersquove answered that already Alternatively it may be better to group the outcomes

and behavioural belief statements and address the issue of similarity

Although the key purpose of this study was to develop and pilot a

questionnaire and not to generalize its findings it is of interest to note that the

occupational doctors advice has significant relationship to safety performance One

possible reason is that occupational safety and health information is not easily

available thereby increasing the reliance of the workers on the occupational doctors

advice This finding together with the significant influence of peer culture within the

DTPB framework would seem to strengthen the view that increasing exposure of

logisticians to occupational safety and health may encourage more positive

subjective norms and implies that contact with occupational doctors may encourage

the logisticians to work safely

Deeper interpretation suggests that peers causal attributions regarding safety

performance in their workplace may exert a comparatively strong influence over

logisticians991257 safety It also adds weight to the suggestion that occupational safety

and health training should form part of the logistics company991257s annual training plan

and as such supports the view that occupational safety and health intervention

programmes are required

He findings from questionnaire pilot test seem to corroborate previous

research by suggesting that subjective norms is a key issue to be addressed in any

occupational safety and programme as is the case of the logistics sector The result is

in line with the results reported by Hamilton and White Paris and Van den Broucke

and Fogarty and Shaw who found subjective norms to be important in affecting

adoption of a system As such it would seem that efforts should be made to enhance

knowledge and in particular to highlight the benefits of safety performance for both

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

REFERENCES

Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 35: Thesis Leadership of Apple

25

28 ACHIEVEMENT ORIENTED LEADERSHIP STYLE

Management which sets challenging goals assists in training emphasizes

improvement and expects the highest levels of performance

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

Achievement-oriented leaders always learn They always take risk They

never gamble (There is a difference) They always teach and mentor others They

understand that failure to adapt and change means death and destruction on a

competitive battlefield Either products are always changing or consumers are

changing so businesses must adapt or dieAchievement -oriented leaders put the

right people on the bus and go to great lengths to keep them there They never

change the deal with their employees (except to make it sweeter) They share

success They set stretch goals and achieve them It is fascinating to watch those

leaders work with their teams They are unstoppable

Achievement-oriented leadership however is head of the class when it

comes to sustaining the productivity of teams long term This leadership style unlike

the others engages the passion and drive of the individual team members and

motivates them from inner levels Work become more than a paycheck and hours

ticking past on the clock Achievement-oriented leadership builds within team

26

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION

There are a number of different styles of leadership and management that are

based on different theories The individuals style will be use based on a combination

of their beliefs values and preferences as well as the organizational culture and

norms which will encourage some styles and discourage others

Idealized influence describes managers who are exemplary role models for

associates Managers with idealized influence can be trusted and respected by

associates to make good decisions for the organization Intellectual Stimulation

describes managers who encourage innovation and creativity through challenging the

normal beliefs or views of a group Managers with intellectual stimulation promote

critical thinking and problem solving to make improvement of organization

performance

Inspirational motivation describes managers who motivate associates to

commit to the vision of the organization Managers with inspirational motivation

encourage team spirit to reach goals of increased revenue and market growth for the

organization Individual consideration describes managers who act as coaches and

advisors to the associates Managers with individual consideration encourage

associates to reach goals that help both the associates and the organization

27

CHAPTER 3

METHODOLOGY

31 RESEARCH DESIGN

A research design encompasses the methodology and procedures employed to

conduct scientific research The design of a study defines the study type (descriptive

correlational semi-experimental experimental review meta-analytic) and sub-type

(eg descriptive-longitudinal case study) research question hypotheses

independent and dependent variables experimental design and if applicable data

collection methods and a statistical analysis plan

The research design is also the framework for conducting the marketing

research project that clarified the necessary procedure in order to obtain the

information needed to solve all the marketing problem

In order to collect as much data as possible a combination of descriptive and

analytical research designs based on result from the questionnaire observation and

interview were used by the researcher to analyses the influence of leader on

competitive market concept of motivation in organization and the ways that human

performances on a job can be link with ability and motivation in Apple Inc

The method has been used is to distribute the questionnaire throughout the

staff in order to collect a better result The reason for choosing this method is

28

because this is the most effectives way to study the relationship between leadership

style and motivational level The raw data was analyze according to the research

objectives

32 POPULATION AND SAMPLING TECHNIQUE

The population of this study are all the staff from Apple Inc The population

chosen consider those who have had experiences working in such a high

technological company like Apple Inc The Sampling technique used in this research

was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the

south of Ireland

Figure 31 Required Sample Size

29

CHAPTER 4

RESEARCH FINDING

A questionnaire is a means of eliciting the feelings beliefs experiences

perceptions or attitudes of some sample of individuals As a data collecting

instrument it could be structured or unstructured

The questionnaire is most frequently a very concise preplanned set of

questions designed to yield specific information to meet a particular need for

research information about a pertinent topic The research information is attained

from respondents normally from a related interest area The dictionary definition

gives a clearer definition A questionnaire is a written or printed form used in

gathering information on some subject or subjects consisting of a list of questions to

be submitted to one or more persons

The method of questionnaire have some advantages of in Economy - Expense

and time involved in training interviewers and sending them to interview are reduced

by using questionnaires Uniformity of questions - Each respondent receives the

same set of questions phrased in exactly the same way Questionnaires may

therefore yield data more comparable than information obtained through an

interview Standardization - If the questions are highly structured and the conditions

under which they are answered are controlled then the questionnaire could become

standardized The disadvantages of questionnaire are respondentrsquos motivation is

difficult to assess affecting the validity of response

30

41 RESPONSE RATE

The laminated random sampling technique was used and a total of 100

samples size were selected out of 100 populations 100 questionnaires were received

that is representing 90 of response rate The sample size was reasonable and

beyond the target that we set early and exceed our expectation This is to allow

further analysis that was surpass the demand

42 DESCRIPTIVE DEMOGRAPHIC PROFILE

The demographic profile is in Table 41 The distribution of respondents

includes 65 male and 35 female The age of respondents was from below 30

years 35 45 between 30 to 40 years 20 between 40 to 50 years While for

years of experience 30 out of the 50 respondents that we carried out for

questionnaire have less than 5 years of experience 30 between 6 to 10 years 28

between 11 to 15 years and 12 have more than 16 years of experience

For the level of education 45 stand for those who have SPMMCEOthers 30 of

the respondents have STPMHSEDIPLOMA 18 of the respondents have degree

and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of

them are single 38 of the respondents are married and only 20 of them are

widowed

Demographic

Items

Frequency Percentage ()

Gender

Male 65 65

Female 35 35

31

Age

lt30 35 35

31-40 45 45

41-50 20 20

Length of Service

lt5 30 30

6-10 30 30

10-15 28 28

gt16 12 12

Education

SPMMCE 45 45

STPMHSE

DIPLOMA

30 30

Degree 18 18

Masterrsquos Degree 7 7

Status

Single 42 42

Married 38 38

Widowed 20 20

Table 41 Demographic Profile

43 DESCRIPTIVE ANALYSIS

32

Design of minimum maximum mean and standard deviation of each item

can be refer rend to the table 42 below Based on the table it reveals that the

minimum value for the directive leadership style is 1 and maximum is 5 In term of

mean and standard deviation of the directive leadership style are 257 413 1144

and 1336 respectively

For supportive leadership style the minimum mean will be 334 and the

highest are 444 For standard deviation is 0991 and 1386 respectively

For minimum value for participative leadership style will be 1 and the

maximum is 5 in addition to that the mean and standard deviation of the variable is

between 367 to 444 and 367 and 1040 and 1264 respectively

The achievement oriented leadership style the mean and standard deviation

of the variable is between 349 to 413 and 1021 to 1165

For motivation achievement based on individual perception the minimum

values of variable range from 1 to 2 and the maximum variable is 5 Mean and

standard deviation of the variable is between 253 to 459 and 0906 to 1335

Variableconstruct Mean Std Deviation

Directive 358 1145

1 He has the final word in the office

matters

373 1336

2 He emphasizes that all rules and

regulations

257 1144

3 He give clear explanations of what is

expected of other

365 1224

4 He give subordinates explicit

instructions for how to do their work

413 1246

5 He show interest in subordinatesrsquo

personal concerns

382 1306

Supportive 383 1190

1 He often mingle with the staff 373 1386

2 He often spent time as necessary to 444 0991

33

hear complaint from staff

3 Providing guidance without pressure

is the

key to being a good leader

362 1259

4 As a rule leaders should allow

subordinates

to appraise their own work

334 1072

5 Leaders should give subordinates

complete

freedom to solve problems on their own

401 1240

Participative 408 1110

1 He is very responsive and easy to be

invited to discuss

367 1264

2 He easily understood 413 1105

3 When things go wrong and he need to

create a strategy to keep a project or process

running on schedule he call a meeting to get his

employees advice

433 1046

4 To get information out He send it by

email memos or voice mail very rarely is a

meeting called His employees are then

expected to act upon the information

384 1040

5 He want to create an environment

where the employees take ownership of the

project I allow them to participate in the

decision making process

444 1096

Achievement Oriented 387 1103

1 He determines the duties of staff 391 1113

2 He describes the conditions and tasks

and clearly what is expected

349 1021

3 He explain the level of performance 382 1165

34

that is expected of subordinates

4 He give vague explanations of what is

expected of subordinates on the job

413 1107

5 He consistently set challenging goals

for subordinates to attain

401 1110

Motivation Level 345 1178

1 1 I feel annoyed when thinking about

the things I would like to do new work

459 0906

2 I am ambitious in my career 288 1233

3 I am energized when

people count on me for ideas

439 0947

4 When involved in group projects my

team membersrsquo problems are my problems

301 1211

5 I find pleasure in recognizing and

celebrating the accomplishments of others

290 1125

6 As a practice I ask people

challenging questions when we are working on

projects together

301 1211

7 I take delight in complimenting

people I work with when progress is made

411 1190

8 I find it easy to be the cheerleader for

others when times are good and when times are

bad

382 1179

9 Team accomplishment is more

important to me than my own personal

accomplishments

321 1327

10 When involved in group projects I

am inclined to let my ideas be known

253 1335

Table 42 leadership style

35

44 RELIABILITY ANALYSIS

According to Hinton (2004) recommended four cut-off points for steadiness

which includes outstanding reliability (090 and above) high reliability (070 ndash 090)

moderate reliability (050 ndash 070) and low reliability (050 and below)

000 050 Low Reliability

050 070 Moderate Reliability

070 090 High Reliability

090 100 Outstanding

Reliability

Table 43 Reliability Analysis

Based on table 43 there are five constructs directive supportive

participative achievement-oriented and motivation level shown Cronbachrsquos Alpha

values of 0865 0914 0970 0974 and 0883 respectively None of constructs

confirm low reliability The high Cronbachrsquos Alpa values for all establish contain

that they are inwardly uniform That means all element of each establishes are

measuring the identical content creation In the nutshell the higher the Cronbachrsquos

Alpha value of a construct the higher the reliability is of measuring the same

construct

Const

ructs

Sample

Size(n)

No

of Items

Cronbachrsquos

Alpha (a)

Type

Direc 100 5 0865 High Reliability

36

tive

Supp

ortive

100 5 0914 Outstanding

Reliability

Partic

ipative

100 5 0970 Outstanding

Reliability

Achi

evement

100 5 0974 Outstanding

Reliability

Level

of Staff

Motivation

100 10 0883 Outstanding

Reliability

Table 44 Reliability Test

45 CORRELATION MATRIX

Correlation analysis was used to conclude and decide relationships between

two variables measured Toward this end Pearson correlation test was used to

diagnose whether leadership styles and motivation level are relevant to each other

Table 44 presents the correlation matrix results

Table 44 shows the relation of independent variables with motivation level

For finding the relation significant level plt 005 and plt 001were chosen

The value of correlation coefficient r for directive leadership style is 0356

with plt 005 which show a moderate relationship with the level of staff motivation

It is found that the value of correlation coefficient r for supportive leadership

style is 0369 with plt 001 show a strong relationship with the level of staff

motivation

Participative leadership style carry correlation coefficient value r of 035 2

with plt 005 which show a moderate relationship with the level of staff motivation

For achievement oriented leadership style the coefficient valuer is 0430

with plt 001 which show a strong relationship with the level of staff motivation

37

Correlation is significant at the 001 level (1-tailed)

Correlation is significant at the 005 level (1-tailed)

Constructs Directive Supportive Participative Achievement Motivation

() () () ()

Directive 1 0691 0717 0799 0356

0000 0000 0000 0012

() () ()

Supportive 1 0877 0676 0369

0000 0000 0009

() ()

Participative 1 0736 0352

0000 0012

()

Achievemen

t

1 0430

0022

Motivation 1

Table 45 Correlation between leadership styles and the level of staff

motivation

46 REGRESSION ANALYSIS

In this study multiple regression analysis was applied Each variable from

factor scores were used in the analysis Table 45 shows the results of multiple

regression analysis of the research The findings showed that leadership styles were

not significant and negatively correlate with level of motivation of staff The R2 =

38

0184 indicates that 1840 of the variance in variable level of motivation of the

staff (dependent variable) can be explained by leadership styles

Beta coefficient the achievement oriented has the highest B β =0225

followed by supportive leadership style β = 0111 directive β =0024 and the lowest

is participative leadership style is β = - 0003That means one unit increase in

directive leadership style will lead to 0024 increase in the level of motivation for

supportive leadership style one unit increase will lead to 00111 increase in the level

of motivation one unit increase in participative will lead to -0003 change in the

level of motivation of staff and one unit increase in achievement oriented will lead

to 0225 increase to the level of motivation of staff The findings explain that the

components of the leadership styles do not explain the level of motivation of the

staff

Instruction

R2=0184

Adjusted R2=0103 F= 2499 p lt 005

Dependent Variable Level of staff Motivation

Unstandardised

Coefficients

Standardise

d

Coefficient

Model B Std Error Beta t Sig

(Constant) 2268 0446 5430 0000

Total Score Directive 0024 0186 0031 0144 0984

Total Score Supportive 0101 0177 0161 0691 0585

Total Score Participative -0003 0191 -0055 -0020 1082

Total Score Achievement 0225 0170 0312 1456 0210

39

Table 46 Multiple Regression Analysis (n=50)

40

Chapter 5

CONCLUSION AND RECOMMENDATION

51 INTRODUCTION

This chapter target to discuss the outcome shown in the previous chapters by

setting against them with those finding principles and earlier investigation in the

common field Moreover the investigationrsquos confines and recommendations for the

future research and practice are shown in this chapter

52 DISCUSSION OF FINDING

The objectives of this investigation were to determine the relationship

between leadership style and motivation level It is a study of Apple Incorporation

The outcome of this investigation gives that the leadership styles are supported to the

level of staff motivation The independents variables had correlation with the level of

the staff motivation that is illustrated in Table 42 in the preceding chapter

Based on the analysis of the research (Sample the leadership styles of the

manager of the Apple Incorporation) is significant with the leadership style which

has been practiced by Chief Executive Officer of Apple Incorporation in the District

41

of Johor Bahru Johor James Liow 1992) Analysis from the research found that the

most dominant leadership is achievement oriented followed by supportive directive

participative and achievement oriented

In discussing the results the researchers prefer to discuss each hypothesis

separately in order to get an accurate and complete perceptive of the relationship

between leadership style and motivation level

The results revealed that the respondents perceived the all four leadership

styles of the manager have relation with their level of motivation towards their jobs

Furthermore the results revealed that there is significant relationship between

leadership style and motivation level

What is remarkable here is that this findings correlates strongly with the

arguments that say that relationship between leadership style and motivation level

can be both influential and no influential with staffrsquos motivation and his or her

leadership styles depends on his or her choice of the style that suits the situation or

the company

For example the researchers of University Malaya claimed that the

leadership styles of leader had relationship with staffrsquos motivation but depending on

their jobs according to the job description and the organizational chart that informs

employees what when and how tasks should be done

53 LIMITATION OF STUDY

One of the limitations in research includes lack of adequate information on a

particular subject Research equipments are very hard or expensive to acquire leading

to formulation mere assumptions Another hindrance is poor or inaccessibility to the

region of study

Some of the limitations of doing a research include access of information

availability of enough resources and time management The availability of experts in

42

editing and guidance may also be minimal where support from friends or

organisation may not be enough

The limitations of the study are those characteristics of design or

methodology that impacted or influenced the application or interpretation of the

results of your study They are the constraints on generalizability and utility of

findings that are the result of the ways in which you chose to design the study andor

the method used to establish internal and external validity

Another limitation related to building the evidence about ldquosurvival of

consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin

spiritrdquo Not knowing all of your extended family members limits your ability to

verify statements communicated by the Medium When information related to a

discarnate is not verified this result could be related to the sitterrsquos limitations but it

may also be related to the Medium These challenges however highlight the

limitations of spirit communication and in general further highlights the complexity

of studying the ldquoA study of Apple Incorporationrdquo

Limitations in research methods vary depending on the type of method used

and how it was conducted They include language barriers you might want to do a

research on something that is in a language which you do not understand and the

production of a translator is not available You might also be short of the research

materials and others are not immediately available among others

Limitations are influences that the researcher cannot control They are the

shortcomings conditions or influences that cannot be controlled by the researcher

that place restrictions on your methodology and conclusions Any limitations that

might influence the results should be mentioned

54 SUGGESTIONS FOR FUTURE RESEARCH

From this research the researcher recommends a several means that could be

taken to improve staffrsquos motivation by concentrating on leadership styles

43

According to Marketing minds (2012) Apple Inc uses the Apple brand to

compete across several highly competitive markets including the personal computer

industry with its Macintosh line of computerslaptops and related software the

consumer electronics industry with products such as the iPod digital music

distribution through iTunes Music Store the smart phone market with the Apple

iPhone magazine book games and applications publishing via the AppsStore for

iPhone and the iPad tablet computing device and movie and TV content distribution

with Apple TV The company is also establishing a very strong marketing presence

relative to the rival (Google) in the advertising market via its business Apps and iAd

network Steve Jobs the co-Founder of Apple described the company as being a

mobile devices company largest in the world as their revenues are bigger than

Nokia Samsung or Sonys mobile devices business

The story started two months ago when Google released its first smart phone

This new smart phone made by a Taiwanese company called HTC and the phone

called Nexus One After three weeks Apple Company said is going to sue the

manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC

The company which has been releasing iPhone since 2007 believes that HTC

illegally used 20 patents of Apple These patents are related to user interface

architecture and hardware of iPhone Apple Company filed a lawsuit in US District

Court in Delaware and an objection presented to the International Trade Commission

in USA too

In response to these accusations made by Apple Company against HTC

company The HTC denied Applersquos allegations and declared to fight the suit In other

response HTC said it has been making phones for a far longer time than Apple

including a touch screen device called the XDA that predates the iPhone by about 5

years

Implications

The implications here appear to be that HTCrsquos technological primary somehow goes

against Applersquos claims that the company violated 20 of its patents And while itrsquos

certainly possible that that might be the case itrsquos hard to accept that argument

without a list of patents to back it up

Patents

44

Here some of the patents that Apple Company accusing HTC Company used them

for its new Nexus phone manufactured for Google They are Multi-touch Screen

Multifinger gestures device integration and multitasking accelerometer patents

What is Android Android is a software installed in the mobile devices that includes

an operating system middleware and key applications The Android SDK provides

the tools and APIs necessary to begin developing applications on the Android

platform using the Java programming language

Terminology

Today in the market consumer have a lot of options for every product

whether it be an IT product or Home PCs or consumer durables or a FMCG product

This study may be helpful for company to know about the factors affecting the

consumer behavior and patterns of the consumer It may also be helpful to know the

specific requirement of customer so that the customer can be easily satisfied

Moreover this study helps to know the buying habits and patterns of customer The

study will help the company to understand the relationship that a consumer have with

their Apple product It will help to ascertain the reason which makes the undisputed

leader in almost every segment in which they operate

All Apple Professional Development facilitators are educators themselves

That gives them a unique view they know whatrsquos important in the classroom so they

can ensure that you learn about your Apple products and how they can best serve you

and your students We have created workshops in the following categories

These curriculum-focused workshops help teachers apply their skills with

Apple products to specific areas and disciplines to produce effective personal

learning for their students

Focused on technology skills these foundational workshops help teachers

become confident and comfortable integrating Apple products into their teaching

strategies

These workshops for school leaders and Education decision-makers focus on

issues important to success such as visioning and planning

Our research investigated the role of social norms in an extended theory of

planned behavior (TPB) in the explanation of prostatecolorectal cancer screening

(CS) intention and the prediction of CS uptake among men

45

Apple is well known for giving its customers things that they need but didnt

know they needed until the product shipped In that spirit Apple is in a unique

position to make further gains with that philosophy especially as other companies

pull back reduce RampD or get out of some markets completely

I written before about how Apples financial position gives it a unique

competitive advantage over the competition That discussion pointed to how Apple

can pay cash for components get to the front of supplier delivery schedules then

through volume drive prices down putting extreme price pressure on the

competition while they develop the next generation with RampD dollars

Even as Apple does this they are mindful of their brand Selling cheap

products doesnt sit well with Apple and they definitely dont want to undercut or

cannibalize other product lines

So if one asks the question about what Apple can deliver in a time when

customers are watching every penny its silly to envision a cheaper stripped down

version of a product thats already doing well Instead as Apple ponders how to

deliver new products to cost conscious customers the company tends to think about

holes in the market that can be exploited with their technology -- but which dont

undercut current products

There are other considerations as well For example the iPod touch doesnt

have a camera or an FM radio Other than the CPU it doesnt radiate and can

therefore be used in corporate or government environments that would otherwise

forbid a device that could be a security concern Our fantasies often neglect to

consider such things Because people expect to use their iPhone anywhere that

device has a different set of design constraints

Availability of multi-modal logistics services has been introduced and

occupational safety and health management system elaborated The DTPB can

provide a useful framework for evaluating interventions to increase logisticians

motivations to safety performance The overriding aim of this study was to design

and pilot test a questionnaire for subsequent use in a large-scale survey This study

describes the early stages of a research questionnaire development and a pilot study

The main results of this pilot study that the questionnaire proved to be reliable and

the analysis although preliminary provided strong support for the predictive power

of the DTPB The evaluation led to minor changes in the questionnaire Currently

46

the relevant literature surrounding the DTPB reveals a lack of research that utilizes

empirically validated theories in the field of logistics safety There is therefore a need

to consider more practical issues that emerge when applying the theory As is often

the case with the DTPB questionnaire the participants thought the questionnaire was

rather long This is important given that lengthy questionnaires can impact on data

quality through reduced completion rates due to factors such as lowered participant

motivation The length of the questionnaire could be accommodated thereby

encouraging participation Another comment levied at the DTPB questionnaire is that

it appears rather repetitive Indeed responses received in the present context included

wersquove answered that already Alternatively it may be better to group the outcomes

and behavioural belief statements and address the issue of similarity

Although the key purpose of this study was to develop and pilot a

questionnaire and not to generalize its findings it is of interest to note that the

occupational doctors advice has significant relationship to safety performance One

possible reason is that occupational safety and health information is not easily

available thereby increasing the reliance of the workers on the occupational doctors

advice This finding together with the significant influence of peer culture within the

DTPB framework would seem to strengthen the view that increasing exposure of

logisticians to occupational safety and health may encourage more positive

subjective norms and implies that contact with occupational doctors may encourage

the logisticians to work safely

Deeper interpretation suggests that peers causal attributions regarding safety

performance in their workplace may exert a comparatively strong influence over

logisticians991257 safety It also adds weight to the suggestion that occupational safety

and health training should form part of the logistics company991257s annual training plan

and as such supports the view that occupational safety and health intervention

programmes are required

He findings from questionnaire pilot test seem to corroborate previous

research by suggesting that subjective norms is a key issue to be addressed in any

occupational safety and programme as is the case of the logistics sector The result is

in line with the results reported by Hamilton and White Paris and Van den Broucke

and Fogarty and Shaw who found subjective norms to be important in affecting

adoption of a system As such it would seem that efforts should be made to enhance

knowledge and in particular to highlight the benefits of safety performance for both

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

REFERENCES

Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 36: Thesis Leadership of Apple

26

members individual and collective goals to accomplish The goals are more than

numbers of widgets produced or profits made but are personal achievements career

oriented The goals are established in personal team and corporate vision and

mission statements Each individual and the team creates objectives to meet their

goals and action plans that will give concrete steps to move them toward success

29 RELATIONSHIP BETWEEN LEADERSHIP STYLES AND MOTIVATION

There are a number of different styles of leadership and management that are

based on different theories The individuals style will be use based on a combination

of their beliefs values and preferences as well as the organizational culture and

norms which will encourage some styles and discourage others

Idealized influence describes managers who are exemplary role models for

associates Managers with idealized influence can be trusted and respected by

associates to make good decisions for the organization Intellectual Stimulation

describes managers who encourage innovation and creativity through challenging the

normal beliefs or views of a group Managers with intellectual stimulation promote

critical thinking and problem solving to make improvement of organization

performance

Inspirational motivation describes managers who motivate associates to

commit to the vision of the organization Managers with inspirational motivation

encourage team spirit to reach goals of increased revenue and market growth for the

organization Individual consideration describes managers who act as coaches and

advisors to the associates Managers with individual consideration encourage

associates to reach goals that help both the associates and the organization

27

CHAPTER 3

METHODOLOGY

31 RESEARCH DESIGN

A research design encompasses the methodology and procedures employed to

conduct scientific research The design of a study defines the study type (descriptive

correlational semi-experimental experimental review meta-analytic) and sub-type

(eg descriptive-longitudinal case study) research question hypotheses

independent and dependent variables experimental design and if applicable data

collection methods and a statistical analysis plan

The research design is also the framework for conducting the marketing

research project that clarified the necessary procedure in order to obtain the

information needed to solve all the marketing problem

In order to collect as much data as possible a combination of descriptive and

analytical research designs based on result from the questionnaire observation and

interview were used by the researcher to analyses the influence of leader on

competitive market concept of motivation in organization and the ways that human

performances on a job can be link with ability and motivation in Apple Inc

The method has been used is to distribute the questionnaire throughout the

staff in order to collect a better result The reason for choosing this method is

28

because this is the most effectives way to study the relationship between leadership

style and motivational level The raw data was analyze according to the research

objectives

32 POPULATION AND SAMPLING TECHNIQUE

The population of this study are all the staff from Apple Inc The population

chosen consider those who have had experiences working in such a high

technological company like Apple Inc The Sampling technique used in this research

was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the

south of Ireland

Figure 31 Required Sample Size

29

CHAPTER 4

RESEARCH FINDING

A questionnaire is a means of eliciting the feelings beliefs experiences

perceptions or attitudes of some sample of individuals As a data collecting

instrument it could be structured or unstructured

The questionnaire is most frequently a very concise preplanned set of

questions designed to yield specific information to meet a particular need for

research information about a pertinent topic The research information is attained

from respondents normally from a related interest area The dictionary definition

gives a clearer definition A questionnaire is a written or printed form used in

gathering information on some subject or subjects consisting of a list of questions to

be submitted to one or more persons

The method of questionnaire have some advantages of in Economy - Expense

and time involved in training interviewers and sending them to interview are reduced

by using questionnaires Uniformity of questions - Each respondent receives the

same set of questions phrased in exactly the same way Questionnaires may

therefore yield data more comparable than information obtained through an

interview Standardization - If the questions are highly structured and the conditions

under which they are answered are controlled then the questionnaire could become

standardized The disadvantages of questionnaire are respondentrsquos motivation is

difficult to assess affecting the validity of response

30

41 RESPONSE RATE

The laminated random sampling technique was used and a total of 100

samples size were selected out of 100 populations 100 questionnaires were received

that is representing 90 of response rate The sample size was reasonable and

beyond the target that we set early and exceed our expectation This is to allow

further analysis that was surpass the demand

42 DESCRIPTIVE DEMOGRAPHIC PROFILE

The demographic profile is in Table 41 The distribution of respondents

includes 65 male and 35 female The age of respondents was from below 30

years 35 45 between 30 to 40 years 20 between 40 to 50 years While for

years of experience 30 out of the 50 respondents that we carried out for

questionnaire have less than 5 years of experience 30 between 6 to 10 years 28

between 11 to 15 years and 12 have more than 16 years of experience

For the level of education 45 stand for those who have SPMMCEOthers 30 of

the respondents have STPMHSEDIPLOMA 18 of the respondents have degree

and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of

them are single 38 of the respondents are married and only 20 of them are

widowed

Demographic

Items

Frequency Percentage ()

Gender

Male 65 65

Female 35 35

31

Age

lt30 35 35

31-40 45 45

41-50 20 20

Length of Service

lt5 30 30

6-10 30 30

10-15 28 28

gt16 12 12

Education

SPMMCE 45 45

STPMHSE

DIPLOMA

30 30

Degree 18 18

Masterrsquos Degree 7 7

Status

Single 42 42

Married 38 38

Widowed 20 20

Table 41 Demographic Profile

43 DESCRIPTIVE ANALYSIS

32

Design of minimum maximum mean and standard deviation of each item

can be refer rend to the table 42 below Based on the table it reveals that the

minimum value for the directive leadership style is 1 and maximum is 5 In term of

mean and standard deviation of the directive leadership style are 257 413 1144

and 1336 respectively

For supportive leadership style the minimum mean will be 334 and the

highest are 444 For standard deviation is 0991 and 1386 respectively

For minimum value for participative leadership style will be 1 and the

maximum is 5 in addition to that the mean and standard deviation of the variable is

between 367 to 444 and 367 and 1040 and 1264 respectively

The achievement oriented leadership style the mean and standard deviation

of the variable is between 349 to 413 and 1021 to 1165

For motivation achievement based on individual perception the minimum

values of variable range from 1 to 2 and the maximum variable is 5 Mean and

standard deviation of the variable is between 253 to 459 and 0906 to 1335

Variableconstruct Mean Std Deviation

Directive 358 1145

1 He has the final word in the office

matters

373 1336

2 He emphasizes that all rules and

regulations

257 1144

3 He give clear explanations of what is

expected of other

365 1224

4 He give subordinates explicit

instructions for how to do their work

413 1246

5 He show interest in subordinatesrsquo

personal concerns

382 1306

Supportive 383 1190

1 He often mingle with the staff 373 1386

2 He often spent time as necessary to 444 0991

33

hear complaint from staff

3 Providing guidance without pressure

is the

key to being a good leader

362 1259

4 As a rule leaders should allow

subordinates

to appraise their own work

334 1072

5 Leaders should give subordinates

complete

freedom to solve problems on their own

401 1240

Participative 408 1110

1 He is very responsive and easy to be

invited to discuss

367 1264

2 He easily understood 413 1105

3 When things go wrong and he need to

create a strategy to keep a project or process

running on schedule he call a meeting to get his

employees advice

433 1046

4 To get information out He send it by

email memos or voice mail very rarely is a

meeting called His employees are then

expected to act upon the information

384 1040

5 He want to create an environment

where the employees take ownership of the

project I allow them to participate in the

decision making process

444 1096

Achievement Oriented 387 1103

1 He determines the duties of staff 391 1113

2 He describes the conditions and tasks

and clearly what is expected

349 1021

3 He explain the level of performance 382 1165

34

that is expected of subordinates

4 He give vague explanations of what is

expected of subordinates on the job

413 1107

5 He consistently set challenging goals

for subordinates to attain

401 1110

Motivation Level 345 1178

1 1 I feel annoyed when thinking about

the things I would like to do new work

459 0906

2 I am ambitious in my career 288 1233

3 I am energized when

people count on me for ideas

439 0947

4 When involved in group projects my

team membersrsquo problems are my problems

301 1211

5 I find pleasure in recognizing and

celebrating the accomplishments of others

290 1125

6 As a practice I ask people

challenging questions when we are working on

projects together

301 1211

7 I take delight in complimenting

people I work with when progress is made

411 1190

8 I find it easy to be the cheerleader for

others when times are good and when times are

bad

382 1179

9 Team accomplishment is more

important to me than my own personal

accomplishments

321 1327

10 When involved in group projects I

am inclined to let my ideas be known

253 1335

Table 42 leadership style

35

44 RELIABILITY ANALYSIS

According to Hinton (2004) recommended four cut-off points for steadiness

which includes outstanding reliability (090 and above) high reliability (070 ndash 090)

moderate reliability (050 ndash 070) and low reliability (050 and below)

000 050 Low Reliability

050 070 Moderate Reliability

070 090 High Reliability

090 100 Outstanding

Reliability

Table 43 Reliability Analysis

Based on table 43 there are five constructs directive supportive

participative achievement-oriented and motivation level shown Cronbachrsquos Alpha

values of 0865 0914 0970 0974 and 0883 respectively None of constructs

confirm low reliability The high Cronbachrsquos Alpa values for all establish contain

that they are inwardly uniform That means all element of each establishes are

measuring the identical content creation In the nutshell the higher the Cronbachrsquos

Alpha value of a construct the higher the reliability is of measuring the same

construct

Const

ructs

Sample

Size(n)

No

of Items

Cronbachrsquos

Alpha (a)

Type

Direc 100 5 0865 High Reliability

36

tive

Supp

ortive

100 5 0914 Outstanding

Reliability

Partic

ipative

100 5 0970 Outstanding

Reliability

Achi

evement

100 5 0974 Outstanding

Reliability

Level

of Staff

Motivation

100 10 0883 Outstanding

Reliability

Table 44 Reliability Test

45 CORRELATION MATRIX

Correlation analysis was used to conclude and decide relationships between

two variables measured Toward this end Pearson correlation test was used to

diagnose whether leadership styles and motivation level are relevant to each other

Table 44 presents the correlation matrix results

Table 44 shows the relation of independent variables with motivation level

For finding the relation significant level plt 005 and plt 001were chosen

The value of correlation coefficient r for directive leadership style is 0356

with plt 005 which show a moderate relationship with the level of staff motivation

It is found that the value of correlation coefficient r for supportive leadership

style is 0369 with plt 001 show a strong relationship with the level of staff

motivation

Participative leadership style carry correlation coefficient value r of 035 2

with plt 005 which show a moderate relationship with the level of staff motivation

For achievement oriented leadership style the coefficient valuer is 0430

with plt 001 which show a strong relationship with the level of staff motivation

37

Correlation is significant at the 001 level (1-tailed)

Correlation is significant at the 005 level (1-tailed)

Constructs Directive Supportive Participative Achievement Motivation

() () () ()

Directive 1 0691 0717 0799 0356

0000 0000 0000 0012

() () ()

Supportive 1 0877 0676 0369

0000 0000 0009

() ()

Participative 1 0736 0352

0000 0012

()

Achievemen

t

1 0430

0022

Motivation 1

Table 45 Correlation between leadership styles and the level of staff

motivation

46 REGRESSION ANALYSIS

In this study multiple regression analysis was applied Each variable from

factor scores were used in the analysis Table 45 shows the results of multiple

regression analysis of the research The findings showed that leadership styles were

not significant and negatively correlate with level of motivation of staff The R2 =

38

0184 indicates that 1840 of the variance in variable level of motivation of the

staff (dependent variable) can be explained by leadership styles

Beta coefficient the achievement oriented has the highest B β =0225

followed by supportive leadership style β = 0111 directive β =0024 and the lowest

is participative leadership style is β = - 0003That means one unit increase in

directive leadership style will lead to 0024 increase in the level of motivation for

supportive leadership style one unit increase will lead to 00111 increase in the level

of motivation one unit increase in participative will lead to -0003 change in the

level of motivation of staff and one unit increase in achievement oriented will lead

to 0225 increase to the level of motivation of staff The findings explain that the

components of the leadership styles do not explain the level of motivation of the

staff

Instruction

R2=0184

Adjusted R2=0103 F= 2499 p lt 005

Dependent Variable Level of staff Motivation

Unstandardised

Coefficients

Standardise

d

Coefficient

Model B Std Error Beta t Sig

(Constant) 2268 0446 5430 0000

Total Score Directive 0024 0186 0031 0144 0984

Total Score Supportive 0101 0177 0161 0691 0585

Total Score Participative -0003 0191 -0055 -0020 1082

Total Score Achievement 0225 0170 0312 1456 0210

39

Table 46 Multiple Regression Analysis (n=50)

40

Chapter 5

CONCLUSION AND RECOMMENDATION

51 INTRODUCTION

This chapter target to discuss the outcome shown in the previous chapters by

setting against them with those finding principles and earlier investigation in the

common field Moreover the investigationrsquos confines and recommendations for the

future research and practice are shown in this chapter

52 DISCUSSION OF FINDING

The objectives of this investigation were to determine the relationship

between leadership style and motivation level It is a study of Apple Incorporation

The outcome of this investigation gives that the leadership styles are supported to the

level of staff motivation The independents variables had correlation with the level of

the staff motivation that is illustrated in Table 42 in the preceding chapter

Based on the analysis of the research (Sample the leadership styles of the

manager of the Apple Incorporation) is significant with the leadership style which

has been practiced by Chief Executive Officer of Apple Incorporation in the District

41

of Johor Bahru Johor James Liow 1992) Analysis from the research found that the

most dominant leadership is achievement oriented followed by supportive directive

participative and achievement oriented

In discussing the results the researchers prefer to discuss each hypothesis

separately in order to get an accurate and complete perceptive of the relationship

between leadership style and motivation level

The results revealed that the respondents perceived the all four leadership

styles of the manager have relation with their level of motivation towards their jobs

Furthermore the results revealed that there is significant relationship between

leadership style and motivation level

What is remarkable here is that this findings correlates strongly with the

arguments that say that relationship between leadership style and motivation level

can be both influential and no influential with staffrsquos motivation and his or her

leadership styles depends on his or her choice of the style that suits the situation or

the company

For example the researchers of University Malaya claimed that the

leadership styles of leader had relationship with staffrsquos motivation but depending on

their jobs according to the job description and the organizational chart that informs

employees what when and how tasks should be done

53 LIMITATION OF STUDY

One of the limitations in research includes lack of adequate information on a

particular subject Research equipments are very hard or expensive to acquire leading

to formulation mere assumptions Another hindrance is poor or inaccessibility to the

region of study

Some of the limitations of doing a research include access of information

availability of enough resources and time management The availability of experts in

42

editing and guidance may also be minimal where support from friends or

organisation may not be enough

The limitations of the study are those characteristics of design or

methodology that impacted or influenced the application or interpretation of the

results of your study They are the constraints on generalizability and utility of

findings that are the result of the ways in which you chose to design the study andor

the method used to establish internal and external validity

Another limitation related to building the evidence about ldquosurvival of

consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin

spiritrdquo Not knowing all of your extended family members limits your ability to

verify statements communicated by the Medium When information related to a

discarnate is not verified this result could be related to the sitterrsquos limitations but it

may also be related to the Medium These challenges however highlight the

limitations of spirit communication and in general further highlights the complexity

of studying the ldquoA study of Apple Incorporationrdquo

Limitations in research methods vary depending on the type of method used

and how it was conducted They include language barriers you might want to do a

research on something that is in a language which you do not understand and the

production of a translator is not available You might also be short of the research

materials and others are not immediately available among others

Limitations are influences that the researcher cannot control They are the

shortcomings conditions or influences that cannot be controlled by the researcher

that place restrictions on your methodology and conclusions Any limitations that

might influence the results should be mentioned

54 SUGGESTIONS FOR FUTURE RESEARCH

From this research the researcher recommends a several means that could be

taken to improve staffrsquos motivation by concentrating on leadership styles

43

According to Marketing minds (2012) Apple Inc uses the Apple brand to

compete across several highly competitive markets including the personal computer

industry with its Macintosh line of computerslaptops and related software the

consumer electronics industry with products such as the iPod digital music

distribution through iTunes Music Store the smart phone market with the Apple

iPhone magazine book games and applications publishing via the AppsStore for

iPhone and the iPad tablet computing device and movie and TV content distribution

with Apple TV The company is also establishing a very strong marketing presence

relative to the rival (Google) in the advertising market via its business Apps and iAd

network Steve Jobs the co-Founder of Apple described the company as being a

mobile devices company largest in the world as their revenues are bigger than

Nokia Samsung or Sonys mobile devices business

The story started two months ago when Google released its first smart phone

This new smart phone made by a Taiwanese company called HTC and the phone

called Nexus One After three weeks Apple Company said is going to sue the

manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC

The company which has been releasing iPhone since 2007 believes that HTC

illegally used 20 patents of Apple These patents are related to user interface

architecture and hardware of iPhone Apple Company filed a lawsuit in US District

Court in Delaware and an objection presented to the International Trade Commission

in USA too

In response to these accusations made by Apple Company against HTC

company The HTC denied Applersquos allegations and declared to fight the suit In other

response HTC said it has been making phones for a far longer time than Apple

including a touch screen device called the XDA that predates the iPhone by about 5

years

Implications

The implications here appear to be that HTCrsquos technological primary somehow goes

against Applersquos claims that the company violated 20 of its patents And while itrsquos

certainly possible that that might be the case itrsquos hard to accept that argument

without a list of patents to back it up

Patents

44

Here some of the patents that Apple Company accusing HTC Company used them

for its new Nexus phone manufactured for Google They are Multi-touch Screen

Multifinger gestures device integration and multitasking accelerometer patents

What is Android Android is a software installed in the mobile devices that includes

an operating system middleware and key applications The Android SDK provides

the tools and APIs necessary to begin developing applications on the Android

platform using the Java programming language

Terminology

Today in the market consumer have a lot of options for every product

whether it be an IT product or Home PCs or consumer durables or a FMCG product

This study may be helpful for company to know about the factors affecting the

consumer behavior and patterns of the consumer It may also be helpful to know the

specific requirement of customer so that the customer can be easily satisfied

Moreover this study helps to know the buying habits and patterns of customer The

study will help the company to understand the relationship that a consumer have with

their Apple product It will help to ascertain the reason which makes the undisputed

leader in almost every segment in which they operate

All Apple Professional Development facilitators are educators themselves

That gives them a unique view they know whatrsquos important in the classroom so they

can ensure that you learn about your Apple products and how they can best serve you

and your students We have created workshops in the following categories

These curriculum-focused workshops help teachers apply their skills with

Apple products to specific areas and disciplines to produce effective personal

learning for their students

Focused on technology skills these foundational workshops help teachers

become confident and comfortable integrating Apple products into their teaching

strategies

These workshops for school leaders and Education decision-makers focus on

issues important to success such as visioning and planning

Our research investigated the role of social norms in an extended theory of

planned behavior (TPB) in the explanation of prostatecolorectal cancer screening

(CS) intention and the prediction of CS uptake among men

45

Apple is well known for giving its customers things that they need but didnt

know they needed until the product shipped In that spirit Apple is in a unique

position to make further gains with that philosophy especially as other companies

pull back reduce RampD or get out of some markets completely

I written before about how Apples financial position gives it a unique

competitive advantage over the competition That discussion pointed to how Apple

can pay cash for components get to the front of supplier delivery schedules then

through volume drive prices down putting extreme price pressure on the

competition while they develop the next generation with RampD dollars

Even as Apple does this they are mindful of their brand Selling cheap

products doesnt sit well with Apple and they definitely dont want to undercut or

cannibalize other product lines

So if one asks the question about what Apple can deliver in a time when

customers are watching every penny its silly to envision a cheaper stripped down

version of a product thats already doing well Instead as Apple ponders how to

deliver new products to cost conscious customers the company tends to think about

holes in the market that can be exploited with their technology -- but which dont

undercut current products

There are other considerations as well For example the iPod touch doesnt

have a camera or an FM radio Other than the CPU it doesnt radiate and can

therefore be used in corporate or government environments that would otherwise

forbid a device that could be a security concern Our fantasies often neglect to

consider such things Because people expect to use their iPhone anywhere that

device has a different set of design constraints

Availability of multi-modal logistics services has been introduced and

occupational safety and health management system elaborated The DTPB can

provide a useful framework for evaluating interventions to increase logisticians

motivations to safety performance The overriding aim of this study was to design

and pilot test a questionnaire for subsequent use in a large-scale survey This study

describes the early stages of a research questionnaire development and a pilot study

The main results of this pilot study that the questionnaire proved to be reliable and

the analysis although preliminary provided strong support for the predictive power

of the DTPB The evaluation led to minor changes in the questionnaire Currently

46

the relevant literature surrounding the DTPB reveals a lack of research that utilizes

empirically validated theories in the field of logistics safety There is therefore a need

to consider more practical issues that emerge when applying the theory As is often

the case with the DTPB questionnaire the participants thought the questionnaire was

rather long This is important given that lengthy questionnaires can impact on data

quality through reduced completion rates due to factors such as lowered participant

motivation The length of the questionnaire could be accommodated thereby

encouraging participation Another comment levied at the DTPB questionnaire is that

it appears rather repetitive Indeed responses received in the present context included

wersquove answered that already Alternatively it may be better to group the outcomes

and behavioural belief statements and address the issue of similarity

Although the key purpose of this study was to develop and pilot a

questionnaire and not to generalize its findings it is of interest to note that the

occupational doctors advice has significant relationship to safety performance One

possible reason is that occupational safety and health information is not easily

available thereby increasing the reliance of the workers on the occupational doctors

advice This finding together with the significant influence of peer culture within the

DTPB framework would seem to strengthen the view that increasing exposure of

logisticians to occupational safety and health may encourage more positive

subjective norms and implies that contact with occupational doctors may encourage

the logisticians to work safely

Deeper interpretation suggests that peers causal attributions regarding safety

performance in their workplace may exert a comparatively strong influence over

logisticians991257 safety It also adds weight to the suggestion that occupational safety

and health training should form part of the logistics company991257s annual training plan

and as such supports the view that occupational safety and health intervention

programmes are required

He findings from questionnaire pilot test seem to corroborate previous

research by suggesting that subjective norms is a key issue to be addressed in any

occupational safety and programme as is the case of the logistics sector The result is

in line with the results reported by Hamilton and White Paris and Van den Broucke

and Fogarty and Shaw who found subjective norms to be important in affecting

adoption of a system As such it would seem that efforts should be made to enhance

knowledge and in particular to highlight the benefits of safety performance for both

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

REFERENCES

Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 37: Thesis Leadership of Apple

27

CHAPTER 3

METHODOLOGY

31 RESEARCH DESIGN

A research design encompasses the methodology and procedures employed to

conduct scientific research The design of a study defines the study type (descriptive

correlational semi-experimental experimental review meta-analytic) and sub-type

(eg descriptive-longitudinal case study) research question hypotheses

independent and dependent variables experimental design and if applicable data

collection methods and a statistical analysis plan

The research design is also the framework for conducting the marketing

research project that clarified the necessary procedure in order to obtain the

information needed to solve all the marketing problem

In order to collect as much data as possible a combination of descriptive and

analytical research designs based on result from the questionnaire observation and

interview were used by the researcher to analyses the influence of leader on

competitive market concept of motivation in organization and the ways that human

performances on a job can be link with ability and motivation in Apple Inc

The method has been used is to distribute the questionnaire throughout the

staff in order to collect a better result The reason for choosing this method is

28

because this is the most effectives way to study the relationship between leadership

style and motivational level The raw data was analyze according to the research

objectives

32 POPULATION AND SAMPLING TECHNIQUE

The population of this study are all the staff from Apple Inc The population

chosen consider those who have had experiences working in such a high

technological company like Apple Inc The Sampling technique used in this research

was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the

south of Ireland

Figure 31 Required Sample Size

29

CHAPTER 4

RESEARCH FINDING

A questionnaire is a means of eliciting the feelings beliefs experiences

perceptions or attitudes of some sample of individuals As a data collecting

instrument it could be structured or unstructured

The questionnaire is most frequently a very concise preplanned set of

questions designed to yield specific information to meet a particular need for

research information about a pertinent topic The research information is attained

from respondents normally from a related interest area The dictionary definition

gives a clearer definition A questionnaire is a written or printed form used in

gathering information on some subject or subjects consisting of a list of questions to

be submitted to one or more persons

The method of questionnaire have some advantages of in Economy - Expense

and time involved in training interviewers and sending them to interview are reduced

by using questionnaires Uniformity of questions - Each respondent receives the

same set of questions phrased in exactly the same way Questionnaires may

therefore yield data more comparable than information obtained through an

interview Standardization - If the questions are highly structured and the conditions

under which they are answered are controlled then the questionnaire could become

standardized The disadvantages of questionnaire are respondentrsquos motivation is

difficult to assess affecting the validity of response

30

41 RESPONSE RATE

The laminated random sampling technique was used and a total of 100

samples size were selected out of 100 populations 100 questionnaires were received

that is representing 90 of response rate The sample size was reasonable and

beyond the target that we set early and exceed our expectation This is to allow

further analysis that was surpass the demand

42 DESCRIPTIVE DEMOGRAPHIC PROFILE

The demographic profile is in Table 41 The distribution of respondents

includes 65 male and 35 female The age of respondents was from below 30

years 35 45 between 30 to 40 years 20 between 40 to 50 years While for

years of experience 30 out of the 50 respondents that we carried out for

questionnaire have less than 5 years of experience 30 between 6 to 10 years 28

between 11 to 15 years and 12 have more than 16 years of experience

For the level of education 45 stand for those who have SPMMCEOthers 30 of

the respondents have STPMHSEDIPLOMA 18 of the respondents have degree

and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of

them are single 38 of the respondents are married and only 20 of them are

widowed

Demographic

Items

Frequency Percentage ()

Gender

Male 65 65

Female 35 35

31

Age

lt30 35 35

31-40 45 45

41-50 20 20

Length of Service

lt5 30 30

6-10 30 30

10-15 28 28

gt16 12 12

Education

SPMMCE 45 45

STPMHSE

DIPLOMA

30 30

Degree 18 18

Masterrsquos Degree 7 7

Status

Single 42 42

Married 38 38

Widowed 20 20

Table 41 Demographic Profile

43 DESCRIPTIVE ANALYSIS

32

Design of minimum maximum mean and standard deviation of each item

can be refer rend to the table 42 below Based on the table it reveals that the

minimum value for the directive leadership style is 1 and maximum is 5 In term of

mean and standard deviation of the directive leadership style are 257 413 1144

and 1336 respectively

For supportive leadership style the minimum mean will be 334 and the

highest are 444 For standard deviation is 0991 and 1386 respectively

For minimum value for participative leadership style will be 1 and the

maximum is 5 in addition to that the mean and standard deviation of the variable is

between 367 to 444 and 367 and 1040 and 1264 respectively

The achievement oriented leadership style the mean and standard deviation

of the variable is between 349 to 413 and 1021 to 1165

For motivation achievement based on individual perception the minimum

values of variable range from 1 to 2 and the maximum variable is 5 Mean and

standard deviation of the variable is between 253 to 459 and 0906 to 1335

Variableconstruct Mean Std Deviation

Directive 358 1145

1 He has the final word in the office

matters

373 1336

2 He emphasizes that all rules and

regulations

257 1144

3 He give clear explanations of what is

expected of other

365 1224

4 He give subordinates explicit

instructions for how to do their work

413 1246

5 He show interest in subordinatesrsquo

personal concerns

382 1306

Supportive 383 1190

1 He often mingle with the staff 373 1386

2 He often spent time as necessary to 444 0991

33

hear complaint from staff

3 Providing guidance without pressure

is the

key to being a good leader

362 1259

4 As a rule leaders should allow

subordinates

to appraise their own work

334 1072

5 Leaders should give subordinates

complete

freedom to solve problems on their own

401 1240

Participative 408 1110

1 He is very responsive and easy to be

invited to discuss

367 1264

2 He easily understood 413 1105

3 When things go wrong and he need to

create a strategy to keep a project or process

running on schedule he call a meeting to get his

employees advice

433 1046

4 To get information out He send it by

email memos or voice mail very rarely is a

meeting called His employees are then

expected to act upon the information

384 1040

5 He want to create an environment

where the employees take ownership of the

project I allow them to participate in the

decision making process

444 1096

Achievement Oriented 387 1103

1 He determines the duties of staff 391 1113

2 He describes the conditions and tasks

and clearly what is expected

349 1021

3 He explain the level of performance 382 1165

34

that is expected of subordinates

4 He give vague explanations of what is

expected of subordinates on the job

413 1107

5 He consistently set challenging goals

for subordinates to attain

401 1110

Motivation Level 345 1178

1 1 I feel annoyed when thinking about

the things I would like to do new work

459 0906

2 I am ambitious in my career 288 1233

3 I am energized when

people count on me for ideas

439 0947

4 When involved in group projects my

team membersrsquo problems are my problems

301 1211

5 I find pleasure in recognizing and

celebrating the accomplishments of others

290 1125

6 As a practice I ask people

challenging questions when we are working on

projects together

301 1211

7 I take delight in complimenting

people I work with when progress is made

411 1190

8 I find it easy to be the cheerleader for

others when times are good and when times are

bad

382 1179

9 Team accomplishment is more

important to me than my own personal

accomplishments

321 1327

10 When involved in group projects I

am inclined to let my ideas be known

253 1335

Table 42 leadership style

35

44 RELIABILITY ANALYSIS

According to Hinton (2004) recommended four cut-off points for steadiness

which includes outstanding reliability (090 and above) high reliability (070 ndash 090)

moderate reliability (050 ndash 070) and low reliability (050 and below)

000 050 Low Reliability

050 070 Moderate Reliability

070 090 High Reliability

090 100 Outstanding

Reliability

Table 43 Reliability Analysis

Based on table 43 there are five constructs directive supportive

participative achievement-oriented and motivation level shown Cronbachrsquos Alpha

values of 0865 0914 0970 0974 and 0883 respectively None of constructs

confirm low reliability The high Cronbachrsquos Alpa values for all establish contain

that they are inwardly uniform That means all element of each establishes are

measuring the identical content creation In the nutshell the higher the Cronbachrsquos

Alpha value of a construct the higher the reliability is of measuring the same

construct

Const

ructs

Sample

Size(n)

No

of Items

Cronbachrsquos

Alpha (a)

Type

Direc 100 5 0865 High Reliability

36

tive

Supp

ortive

100 5 0914 Outstanding

Reliability

Partic

ipative

100 5 0970 Outstanding

Reliability

Achi

evement

100 5 0974 Outstanding

Reliability

Level

of Staff

Motivation

100 10 0883 Outstanding

Reliability

Table 44 Reliability Test

45 CORRELATION MATRIX

Correlation analysis was used to conclude and decide relationships between

two variables measured Toward this end Pearson correlation test was used to

diagnose whether leadership styles and motivation level are relevant to each other

Table 44 presents the correlation matrix results

Table 44 shows the relation of independent variables with motivation level

For finding the relation significant level plt 005 and plt 001were chosen

The value of correlation coefficient r for directive leadership style is 0356

with plt 005 which show a moderate relationship with the level of staff motivation

It is found that the value of correlation coefficient r for supportive leadership

style is 0369 with plt 001 show a strong relationship with the level of staff

motivation

Participative leadership style carry correlation coefficient value r of 035 2

with plt 005 which show a moderate relationship with the level of staff motivation

For achievement oriented leadership style the coefficient valuer is 0430

with plt 001 which show a strong relationship with the level of staff motivation

37

Correlation is significant at the 001 level (1-tailed)

Correlation is significant at the 005 level (1-tailed)

Constructs Directive Supportive Participative Achievement Motivation

() () () ()

Directive 1 0691 0717 0799 0356

0000 0000 0000 0012

() () ()

Supportive 1 0877 0676 0369

0000 0000 0009

() ()

Participative 1 0736 0352

0000 0012

()

Achievemen

t

1 0430

0022

Motivation 1

Table 45 Correlation between leadership styles and the level of staff

motivation

46 REGRESSION ANALYSIS

In this study multiple regression analysis was applied Each variable from

factor scores were used in the analysis Table 45 shows the results of multiple

regression analysis of the research The findings showed that leadership styles were

not significant and negatively correlate with level of motivation of staff The R2 =

38

0184 indicates that 1840 of the variance in variable level of motivation of the

staff (dependent variable) can be explained by leadership styles

Beta coefficient the achievement oriented has the highest B β =0225

followed by supportive leadership style β = 0111 directive β =0024 and the lowest

is participative leadership style is β = - 0003That means one unit increase in

directive leadership style will lead to 0024 increase in the level of motivation for

supportive leadership style one unit increase will lead to 00111 increase in the level

of motivation one unit increase in participative will lead to -0003 change in the

level of motivation of staff and one unit increase in achievement oriented will lead

to 0225 increase to the level of motivation of staff The findings explain that the

components of the leadership styles do not explain the level of motivation of the

staff

Instruction

R2=0184

Adjusted R2=0103 F= 2499 p lt 005

Dependent Variable Level of staff Motivation

Unstandardised

Coefficients

Standardise

d

Coefficient

Model B Std Error Beta t Sig

(Constant) 2268 0446 5430 0000

Total Score Directive 0024 0186 0031 0144 0984

Total Score Supportive 0101 0177 0161 0691 0585

Total Score Participative -0003 0191 -0055 -0020 1082

Total Score Achievement 0225 0170 0312 1456 0210

39

Table 46 Multiple Regression Analysis (n=50)

40

Chapter 5

CONCLUSION AND RECOMMENDATION

51 INTRODUCTION

This chapter target to discuss the outcome shown in the previous chapters by

setting against them with those finding principles and earlier investigation in the

common field Moreover the investigationrsquos confines and recommendations for the

future research and practice are shown in this chapter

52 DISCUSSION OF FINDING

The objectives of this investigation were to determine the relationship

between leadership style and motivation level It is a study of Apple Incorporation

The outcome of this investigation gives that the leadership styles are supported to the

level of staff motivation The independents variables had correlation with the level of

the staff motivation that is illustrated in Table 42 in the preceding chapter

Based on the analysis of the research (Sample the leadership styles of the

manager of the Apple Incorporation) is significant with the leadership style which

has been practiced by Chief Executive Officer of Apple Incorporation in the District

41

of Johor Bahru Johor James Liow 1992) Analysis from the research found that the

most dominant leadership is achievement oriented followed by supportive directive

participative and achievement oriented

In discussing the results the researchers prefer to discuss each hypothesis

separately in order to get an accurate and complete perceptive of the relationship

between leadership style and motivation level

The results revealed that the respondents perceived the all four leadership

styles of the manager have relation with their level of motivation towards their jobs

Furthermore the results revealed that there is significant relationship between

leadership style and motivation level

What is remarkable here is that this findings correlates strongly with the

arguments that say that relationship between leadership style and motivation level

can be both influential and no influential with staffrsquos motivation and his or her

leadership styles depends on his or her choice of the style that suits the situation or

the company

For example the researchers of University Malaya claimed that the

leadership styles of leader had relationship with staffrsquos motivation but depending on

their jobs according to the job description and the organizational chart that informs

employees what when and how tasks should be done

53 LIMITATION OF STUDY

One of the limitations in research includes lack of adequate information on a

particular subject Research equipments are very hard or expensive to acquire leading

to formulation mere assumptions Another hindrance is poor or inaccessibility to the

region of study

Some of the limitations of doing a research include access of information

availability of enough resources and time management The availability of experts in

42

editing and guidance may also be minimal where support from friends or

organisation may not be enough

The limitations of the study are those characteristics of design or

methodology that impacted or influenced the application or interpretation of the

results of your study They are the constraints on generalizability and utility of

findings that are the result of the ways in which you chose to design the study andor

the method used to establish internal and external validity

Another limitation related to building the evidence about ldquosurvival of

consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin

spiritrdquo Not knowing all of your extended family members limits your ability to

verify statements communicated by the Medium When information related to a

discarnate is not verified this result could be related to the sitterrsquos limitations but it

may also be related to the Medium These challenges however highlight the

limitations of spirit communication and in general further highlights the complexity

of studying the ldquoA study of Apple Incorporationrdquo

Limitations in research methods vary depending on the type of method used

and how it was conducted They include language barriers you might want to do a

research on something that is in a language which you do not understand and the

production of a translator is not available You might also be short of the research

materials and others are not immediately available among others

Limitations are influences that the researcher cannot control They are the

shortcomings conditions or influences that cannot be controlled by the researcher

that place restrictions on your methodology and conclusions Any limitations that

might influence the results should be mentioned

54 SUGGESTIONS FOR FUTURE RESEARCH

From this research the researcher recommends a several means that could be

taken to improve staffrsquos motivation by concentrating on leadership styles

43

According to Marketing minds (2012) Apple Inc uses the Apple brand to

compete across several highly competitive markets including the personal computer

industry with its Macintosh line of computerslaptops and related software the

consumer electronics industry with products such as the iPod digital music

distribution through iTunes Music Store the smart phone market with the Apple

iPhone magazine book games and applications publishing via the AppsStore for

iPhone and the iPad tablet computing device and movie and TV content distribution

with Apple TV The company is also establishing a very strong marketing presence

relative to the rival (Google) in the advertising market via its business Apps and iAd

network Steve Jobs the co-Founder of Apple described the company as being a

mobile devices company largest in the world as their revenues are bigger than

Nokia Samsung or Sonys mobile devices business

The story started two months ago when Google released its first smart phone

This new smart phone made by a Taiwanese company called HTC and the phone

called Nexus One After three weeks Apple Company said is going to sue the

manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC

The company which has been releasing iPhone since 2007 believes that HTC

illegally used 20 patents of Apple These patents are related to user interface

architecture and hardware of iPhone Apple Company filed a lawsuit in US District

Court in Delaware and an objection presented to the International Trade Commission

in USA too

In response to these accusations made by Apple Company against HTC

company The HTC denied Applersquos allegations and declared to fight the suit In other

response HTC said it has been making phones for a far longer time than Apple

including a touch screen device called the XDA that predates the iPhone by about 5

years

Implications

The implications here appear to be that HTCrsquos technological primary somehow goes

against Applersquos claims that the company violated 20 of its patents And while itrsquos

certainly possible that that might be the case itrsquos hard to accept that argument

without a list of patents to back it up

Patents

44

Here some of the patents that Apple Company accusing HTC Company used them

for its new Nexus phone manufactured for Google They are Multi-touch Screen

Multifinger gestures device integration and multitasking accelerometer patents

What is Android Android is a software installed in the mobile devices that includes

an operating system middleware and key applications The Android SDK provides

the tools and APIs necessary to begin developing applications on the Android

platform using the Java programming language

Terminology

Today in the market consumer have a lot of options for every product

whether it be an IT product or Home PCs or consumer durables or a FMCG product

This study may be helpful for company to know about the factors affecting the

consumer behavior and patterns of the consumer It may also be helpful to know the

specific requirement of customer so that the customer can be easily satisfied

Moreover this study helps to know the buying habits and patterns of customer The

study will help the company to understand the relationship that a consumer have with

their Apple product It will help to ascertain the reason which makes the undisputed

leader in almost every segment in which they operate

All Apple Professional Development facilitators are educators themselves

That gives them a unique view they know whatrsquos important in the classroom so they

can ensure that you learn about your Apple products and how they can best serve you

and your students We have created workshops in the following categories

These curriculum-focused workshops help teachers apply their skills with

Apple products to specific areas and disciplines to produce effective personal

learning for their students

Focused on technology skills these foundational workshops help teachers

become confident and comfortable integrating Apple products into their teaching

strategies

These workshops for school leaders and Education decision-makers focus on

issues important to success such as visioning and planning

Our research investigated the role of social norms in an extended theory of

planned behavior (TPB) in the explanation of prostatecolorectal cancer screening

(CS) intention and the prediction of CS uptake among men

45

Apple is well known for giving its customers things that they need but didnt

know they needed until the product shipped In that spirit Apple is in a unique

position to make further gains with that philosophy especially as other companies

pull back reduce RampD or get out of some markets completely

I written before about how Apples financial position gives it a unique

competitive advantage over the competition That discussion pointed to how Apple

can pay cash for components get to the front of supplier delivery schedules then

through volume drive prices down putting extreme price pressure on the

competition while they develop the next generation with RampD dollars

Even as Apple does this they are mindful of their brand Selling cheap

products doesnt sit well with Apple and they definitely dont want to undercut or

cannibalize other product lines

So if one asks the question about what Apple can deliver in a time when

customers are watching every penny its silly to envision a cheaper stripped down

version of a product thats already doing well Instead as Apple ponders how to

deliver new products to cost conscious customers the company tends to think about

holes in the market that can be exploited with their technology -- but which dont

undercut current products

There are other considerations as well For example the iPod touch doesnt

have a camera or an FM radio Other than the CPU it doesnt radiate and can

therefore be used in corporate or government environments that would otherwise

forbid a device that could be a security concern Our fantasies often neglect to

consider such things Because people expect to use their iPhone anywhere that

device has a different set of design constraints

Availability of multi-modal logistics services has been introduced and

occupational safety and health management system elaborated The DTPB can

provide a useful framework for evaluating interventions to increase logisticians

motivations to safety performance The overriding aim of this study was to design

and pilot test a questionnaire for subsequent use in a large-scale survey This study

describes the early stages of a research questionnaire development and a pilot study

The main results of this pilot study that the questionnaire proved to be reliable and

the analysis although preliminary provided strong support for the predictive power

of the DTPB The evaluation led to minor changes in the questionnaire Currently

46

the relevant literature surrounding the DTPB reveals a lack of research that utilizes

empirically validated theories in the field of logistics safety There is therefore a need

to consider more practical issues that emerge when applying the theory As is often

the case with the DTPB questionnaire the participants thought the questionnaire was

rather long This is important given that lengthy questionnaires can impact on data

quality through reduced completion rates due to factors such as lowered participant

motivation The length of the questionnaire could be accommodated thereby

encouraging participation Another comment levied at the DTPB questionnaire is that

it appears rather repetitive Indeed responses received in the present context included

wersquove answered that already Alternatively it may be better to group the outcomes

and behavioural belief statements and address the issue of similarity

Although the key purpose of this study was to develop and pilot a

questionnaire and not to generalize its findings it is of interest to note that the

occupational doctors advice has significant relationship to safety performance One

possible reason is that occupational safety and health information is not easily

available thereby increasing the reliance of the workers on the occupational doctors

advice This finding together with the significant influence of peer culture within the

DTPB framework would seem to strengthen the view that increasing exposure of

logisticians to occupational safety and health may encourage more positive

subjective norms and implies that contact with occupational doctors may encourage

the logisticians to work safely

Deeper interpretation suggests that peers causal attributions regarding safety

performance in their workplace may exert a comparatively strong influence over

logisticians991257 safety It also adds weight to the suggestion that occupational safety

and health training should form part of the logistics company991257s annual training plan

and as such supports the view that occupational safety and health intervention

programmes are required

He findings from questionnaire pilot test seem to corroborate previous

research by suggesting that subjective norms is a key issue to be addressed in any

occupational safety and programme as is the case of the logistics sector The result is

in line with the results reported by Hamilton and White Paris and Van den Broucke

and Fogarty and Shaw who found subjective norms to be important in affecting

adoption of a system As such it would seem that efforts should be made to enhance

knowledge and in particular to highlight the benefits of safety performance for both

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

REFERENCES

Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 38: Thesis Leadership of Apple

28

because this is the most effectives way to study the relationship between leadership

style and motivational level The raw data was analyze according to the research

objectives

32 POPULATION AND SAMPLING TECHNIQUE

The population of this study are all the staff from Apple Inc The population

chosen consider those who have had experiences working in such a high

technological company like Apple Inc The Sampling technique used in this research

was the convenience sampling Apple Inc has more than 20000 staffs in Cork in the

south of Ireland

Figure 31 Required Sample Size

29

CHAPTER 4

RESEARCH FINDING

A questionnaire is a means of eliciting the feelings beliefs experiences

perceptions or attitudes of some sample of individuals As a data collecting

instrument it could be structured or unstructured

The questionnaire is most frequently a very concise preplanned set of

questions designed to yield specific information to meet a particular need for

research information about a pertinent topic The research information is attained

from respondents normally from a related interest area The dictionary definition

gives a clearer definition A questionnaire is a written or printed form used in

gathering information on some subject or subjects consisting of a list of questions to

be submitted to one or more persons

The method of questionnaire have some advantages of in Economy - Expense

and time involved in training interviewers and sending them to interview are reduced

by using questionnaires Uniformity of questions - Each respondent receives the

same set of questions phrased in exactly the same way Questionnaires may

therefore yield data more comparable than information obtained through an

interview Standardization - If the questions are highly structured and the conditions

under which they are answered are controlled then the questionnaire could become

standardized The disadvantages of questionnaire are respondentrsquos motivation is

difficult to assess affecting the validity of response

30

41 RESPONSE RATE

The laminated random sampling technique was used and a total of 100

samples size were selected out of 100 populations 100 questionnaires were received

that is representing 90 of response rate The sample size was reasonable and

beyond the target that we set early and exceed our expectation This is to allow

further analysis that was surpass the demand

42 DESCRIPTIVE DEMOGRAPHIC PROFILE

The demographic profile is in Table 41 The distribution of respondents

includes 65 male and 35 female The age of respondents was from below 30

years 35 45 between 30 to 40 years 20 between 40 to 50 years While for

years of experience 30 out of the 50 respondents that we carried out for

questionnaire have less than 5 years of experience 30 between 6 to 10 years 28

between 11 to 15 years and 12 have more than 16 years of experience

For the level of education 45 stand for those who have SPMMCEOthers 30 of

the respondents have STPMHSEDIPLOMA 18 of the respondents have degree

and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of

them are single 38 of the respondents are married and only 20 of them are

widowed

Demographic

Items

Frequency Percentage ()

Gender

Male 65 65

Female 35 35

31

Age

lt30 35 35

31-40 45 45

41-50 20 20

Length of Service

lt5 30 30

6-10 30 30

10-15 28 28

gt16 12 12

Education

SPMMCE 45 45

STPMHSE

DIPLOMA

30 30

Degree 18 18

Masterrsquos Degree 7 7

Status

Single 42 42

Married 38 38

Widowed 20 20

Table 41 Demographic Profile

43 DESCRIPTIVE ANALYSIS

32

Design of minimum maximum mean and standard deviation of each item

can be refer rend to the table 42 below Based on the table it reveals that the

minimum value for the directive leadership style is 1 and maximum is 5 In term of

mean and standard deviation of the directive leadership style are 257 413 1144

and 1336 respectively

For supportive leadership style the minimum mean will be 334 and the

highest are 444 For standard deviation is 0991 and 1386 respectively

For minimum value for participative leadership style will be 1 and the

maximum is 5 in addition to that the mean and standard deviation of the variable is

between 367 to 444 and 367 and 1040 and 1264 respectively

The achievement oriented leadership style the mean and standard deviation

of the variable is between 349 to 413 and 1021 to 1165

For motivation achievement based on individual perception the minimum

values of variable range from 1 to 2 and the maximum variable is 5 Mean and

standard deviation of the variable is between 253 to 459 and 0906 to 1335

Variableconstruct Mean Std Deviation

Directive 358 1145

1 He has the final word in the office

matters

373 1336

2 He emphasizes that all rules and

regulations

257 1144

3 He give clear explanations of what is

expected of other

365 1224

4 He give subordinates explicit

instructions for how to do their work

413 1246

5 He show interest in subordinatesrsquo

personal concerns

382 1306

Supportive 383 1190

1 He often mingle with the staff 373 1386

2 He often spent time as necessary to 444 0991

33

hear complaint from staff

3 Providing guidance without pressure

is the

key to being a good leader

362 1259

4 As a rule leaders should allow

subordinates

to appraise their own work

334 1072

5 Leaders should give subordinates

complete

freedom to solve problems on their own

401 1240

Participative 408 1110

1 He is very responsive and easy to be

invited to discuss

367 1264

2 He easily understood 413 1105

3 When things go wrong and he need to

create a strategy to keep a project or process

running on schedule he call a meeting to get his

employees advice

433 1046

4 To get information out He send it by

email memos or voice mail very rarely is a

meeting called His employees are then

expected to act upon the information

384 1040

5 He want to create an environment

where the employees take ownership of the

project I allow them to participate in the

decision making process

444 1096

Achievement Oriented 387 1103

1 He determines the duties of staff 391 1113

2 He describes the conditions and tasks

and clearly what is expected

349 1021

3 He explain the level of performance 382 1165

34

that is expected of subordinates

4 He give vague explanations of what is

expected of subordinates on the job

413 1107

5 He consistently set challenging goals

for subordinates to attain

401 1110

Motivation Level 345 1178

1 1 I feel annoyed when thinking about

the things I would like to do new work

459 0906

2 I am ambitious in my career 288 1233

3 I am energized when

people count on me for ideas

439 0947

4 When involved in group projects my

team membersrsquo problems are my problems

301 1211

5 I find pleasure in recognizing and

celebrating the accomplishments of others

290 1125

6 As a practice I ask people

challenging questions when we are working on

projects together

301 1211

7 I take delight in complimenting

people I work with when progress is made

411 1190

8 I find it easy to be the cheerleader for

others when times are good and when times are

bad

382 1179

9 Team accomplishment is more

important to me than my own personal

accomplishments

321 1327

10 When involved in group projects I

am inclined to let my ideas be known

253 1335

Table 42 leadership style

35

44 RELIABILITY ANALYSIS

According to Hinton (2004) recommended four cut-off points for steadiness

which includes outstanding reliability (090 and above) high reliability (070 ndash 090)

moderate reliability (050 ndash 070) and low reliability (050 and below)

000 050 Low Reliability

050 070 Moderate Reliability

070 090 High Reliability

090 100 Outstanding

Reliability

Table 43 Reliability Analysis

Based on table 43 there are five constructs directive supportive

participative achievement-oriented and motivation level shown Cronbachrsquos Alpha

values of 0865 0914 0970 0974 and 0883 respectively None of constructs

confirm low reliability The high Cronbachrsquos Alpa values for all establish contain

that they are inwardly uniform That means all element of each establishes are

measuring the identical content creation In the nutshell the higher the Cronbachrsquos

Alpha value of a construct the higher the reliability is of measuring the same

construct

Const

ructs

Sample

Size(n)

No

of Items

Cronbachrsquos

Alpha (a)

Type

Direc 100 5 0865 High Reliability

36

tive

Supp

ortive

100 5 0914 Outstanding

Reliability

Partic

ipative

100 5 0970 Outstanding

Reliability

Achi

evement

100 5 0974 Outstanding

Reliability

Level

of Staff

Motivation

100 10 0883 Outstanding

Reliability

Table 44 Reliability Test

45 CORRELATION MATRIX

Correlation analysis was used to conclude and decide relationships between

two variables measured Toward this end Pearson correlation test was used to

diagnose whether leadership styles and motivation level are relevant to each other

Table 44 presents the correlation matrix results

Table 44 shows the relation of independent variables with motivation level

For finding the relation significant level plt 005 and plt 001were chosen

The value of correlation coefficient r for directive leadership style is 0356

with plt 005 which show a moderate relationship with the level of staff motivation

It is found that the value of correlation coefficient r for supportive leadership

style is 0369 with plt 001 show a strong relationship with the level of staff

motivation

Participative leadership style carry correlation coefficient value r of 035 2

with plt 005 which show a moderate relationship with the level of staff motivation

For achievement oriented leadership style the coefficient valuer is 0430

with plt 001 which show a strong relationship with the level of staff motivation

37

Correlation is significant at the 001 level (1-tailed)

Correlation is significant at the 005 level (1-tailed)

Constructs Directive Supportive Participative Achievement Motivation

() () () ()

Directive 1 0691 0717 0799 0356

0000 0000 0000 0012

() () ()

Supportive 1 0877 0676 0369

0000 0000 0009

() ()

Participative 1 0736 0352

0000 0012

()

Achievemen

t

1 0430

0022

Motivation 1

Table 45 Correlation between leadership styles and the level of staff

motivation

46 REGRESSION ANALYSIS

In this study multiple regression analysis was applied Each variable from

factor scores were used in the analysis Table 45 shows the results of multiple

regression analysis of the research The findings showed that leadership styles were

not significant and negatively correlate with level of motivation of staff The R2 =

38

0184 indicates that 1840 of the variance in variable level of motivation of the

staff (dependent variable) can be explained by leadership styles

Beta coefficient the achievement oriented has the highest B β =0225

followed by supportive leadership style β = 0111 directive β =0024 and the lowest

is participative leadership style is β = - 0003That means one unit increase in

directive leadership style will lead to 0024 increase in the level of motivation for

supportive leadership style one unit increase will lead to 00111 increase in the level

of motivation one unit increase in participative will lead to -0003 change in the

level of motivation of staff and one unit increase in achievement oriented will lead

to 0225 increase to the level of motivation of staff The findings explain that the

components of the leadership styles do not explain the level of motivation of the

staff

Instruction

R2=0184

Adjusted R2=0103 F= 2499 p lt 005

Dependent Variable Level of staff Motivation

Unstandardised

Coefficients

Standardise

d

Coefficient

Model B Std Error Beta t Sig

(Constant) 2268 0446 5430 0000

Total Score Directive 0024 0186 0031 0144 0984

Total Score Supportive 0101 0177 0161 0691 0585

Total Score Participative -0003 0191 -0055 -0020 1082

Total Score Achievement 0225 0170 0312 1456 0210

39

Table 46 Multiple Regression Analysis (n=50)

40

Chapter 5

CONCLUSION AND RECOMMENDATION

51 INTRODUCTION

This chapter target to discuss the outcome shown in the previous chapters by

setting against them with those finding principles and earlier investigation in the

common field Moreover the investigationrsquos confines and recommendations for the

future research and practice are shown in this chapter

52 DISCUSSION OF FINDING

The objectives of this investigation were to determine the relationship

between leadership style and motivation level It is a study of Apple Incorporation

The outcome of this investigation gives that the leadership styles are supported to the

level of staff motivation The independents variables had correlation with the level of

the staff motivation that is illustrated in Table 42 in the preceding chapter

Based on the analysis of the research (Sample the leadership styles of the

manager of the Apple Incorporation) is significant with the leadership style which

has been practiced by Chief Executive Officer of Apple Incorporation in the District

41

of Johor Bahru Johor James Liow 1992) Analysis from the research found that the

most dominant leadership is achievement oriented followed by supportive directive

participative and achievement oriented

In discussing the results the researchers prefer to discuss each hypothesis

separately in order to get an accurate and complete perceptive of the relationship

between leadership style and motivation level

The results revealed that the respondents perceived the all four leadership

styles of the manager have relation with their level of motivation towards their jobs

Furthermore the results revealed that there is significant relationship between

leadership style and motivation level

What is remarkable here is that this findings correlates strongly with the

arguments that say that relationship between leadership style and motivation level

can be both influential and no influential with staffrsquos motivation and his or her

leadership styles depends on his or her choice of the style that suits the situation or

the company

For example the researchers of University Malaya claimed that the

leadership styles of leader had relationship with staffrsquos motivation but depending on

their jobs according to the job description and the organizational chart that informs

employees what when and how tasks should be done

53 LIMITATION OF STUDY

One of the limitations in research includes lack of adequate information on a

particular subject Research equipments are very hard or expensive to acquire leading

to formulation mere assumptions Another hindrance is poor or inaccessibility to the

region of study

Some of the limitations of doing a research include access of information

availability of enough resources and time management The availability of experts in

42

editing and guidance may also be minimal where support from friends or

organisation may not be enough

The limitations of the study are those characteristics of design or

methodology that impacted or influenced the application or interpretation of the

results of your study They are the constraints on generalizability and utility of

findings that are the result of the ways in which you chose to design the study andor

the method used to establish internal and external validity

Another limitation related to building the evidence about ldquosurvival of

consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin

spiritrdquo Not knowing all of your extended family members limits your ability to

verify statements communicated by the Medium When information related to a

discarnate is not verified this result could be related to the sitterrsquos limitations but it

may also be related to the Medium These challenges however highlight the

limitations of spirit communication and in general further highlights the complexity

of studying the ldquoA study of Apple Incorporationrdquo

Limitations in research methods vary depending on the type of method used

and how it was conducted They include language barriers you might want to do a

research on something that is in a language which you do not understand and the

production of a translator is not available You might also be short of the research

materials and others are not immediately available among others

Limitations are influences that the researcher cannot control They are the

shortcomings conditions or influences that cannot be controlled by the researcher

that place restrictions on your methodology and conclusions Any limitations that

might influence the results should be mentioned

54 SUGGESTIONS FOR FUTURE RESEARCH

From this research the researcher recommends a several means that could be

taken to improve staffrsquos motivation by concentrating on leadership styles

43

According to Marketing minds (2012) Apple Inc uses the Apple brand to

compete across several highly competitive markets including the personal computer

industry with its Macintosh line of computerslaptops and related software the

consumer electronics industry with products such as the iPod digital music

distribution through iTunes Music Store the smart phone market with the Apple

iPhone magazine book games and applications publishing via the AppsStore for

iPhone and the iPad tablet computing device and movie and TV content distribution

with Apple TV The company is also establishing a very strong marketing presence

relative to the rival (Google) in the advertising market via its business Apps and iAd

network Steve Jobs the co-Founder of Apple described the company as being a

mobile devices company largest in the world as their revenues are bigger than

Nokia Samsung or Sonys mobile devices business

The story started two months ago when Google released its first smart phone

This new smart phone made by a Taiwanese company called HTC and the phone

called Nexus One After three weeks Apple Company said is going to sue the

manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC

The company which has been releasing iPhone since 2007 believes that HTC

illegally used 20 patents of Apple These patents are related to user interface

architecture and hardware of iPhone Apple Company filed a lawsuit in US District

Court in Delaware and an objection presented to the International Trade Commission

in USA too

In response to these accusations made by Apple Company against HTC

company The HTC denied Applersquos allegations and declared to fight the suit In other

response HTC said it has been making phones for a far longer time than Apple

including a touch screen device called the XDA that predates the iPhone by about 5

years

Implications

The implications here appear to be that HTCrsquos technological primary somehow goes

against Applersquos claims that the company violated 20 of its patents And while itrsquos

certainly possible that that might be the case itrsquos hard to accept that argument

without a list of patents to back it up

Patents

44

Here some of the patents that Apple Company accusing HTC Company used them

for its new Nexus phone manufactured for Google They are Multi-touch Screen

Multifinger gestures device integration and multitasking accelerometer patents

What is Android Android is a software installed in the mobile devices that includes

an operating system middleware and key applications The Android SDK provides

the tools and APIs necessary to begin developing applications on the Android

platform using the Java programming language

Terminology

Today in the market consumer have a lot of options for every product

whether it be an IT product or Home PCs or consumer durables or a FMCG product

This study may be helpful for company to know about the factors affecting the

consumer behavior and patterns of the consumer It may also be helpful to know the

specific requirement of customer so that the customer can be easily satisfied

Moreover this study helps to know the buying habits and patterns of customer The

study will help the company to understand the relationship that a consumer have with

their Apple product It will help to ascertain the reason which makes the undisputed

leader in almost every segment in which they operate

All Apple Professional Development facilitators are educators themselves

That gives them a unique view they know whatrsquos important in the classroom so they

can ensure that you learn about your Apple products and how they can best serve you

and your students We have created workshops in the following categories

These curriculum-focused workshops help teachers apply their skills with

Apple products to specific areas and disciplines to produce effective personal

learning for their students

Focused on technology skills these foundational workshops help teachers

become confident and comfortable integrating Apple products into their teaching

strategies

These workshops for school leaders and Education decision-makers focus on

issues important to success such as visioning and planning

Our research investigated the role of social norms in an extended theory of

planned behavior (TPB) in the explanation of prostatecolorectal cancer screening

(CS) intention and the prediction of CS uptake among men

45

Apple is well known for giving its customers things that they need but didnt

know they needed until the product shipped In that spirit Apple is in a unique

position to make further gains with that philosophy especially as other companies

pull back reduce RampD or get out of some markets completely

I written before about how Apples financial position gives it a unique

competitive advantage over the competition That discussion pointed to how Apple

can pay cash for components get to the front of supplier delivery schedules then

through volume drive prices down putting extreme price pressure on the

competition while they develop the next generation with RampD dollars

Even as Apple does this they are mindful of their brand Selling cheap

products doesnt sit well with Apple and they definitely dont want to undercut or

cannibalize other product lines

So if one asks the question about what Apple can deliver in a time when

customers are watching every penny its silly to envision a cheaper stripped down

version of a product thats already doing well Instead as Apple ponders how to

deliver new products to cost conscious customers the company tends to think about

holes in the market that can be exploited with their technology -- but which dont

undercut current products

There are other considerations as well For example the iPod touch doesnt

have a camera or an FM radio Other than the CPU it doesnt radiate and can

therefore be used in corporate or government environments that would otherwise

forbid a device that could be a security concern Our fantasies often neglect to

consider such things Because people expect to use their iPhone anywhere that

device has a different set of design constraints

Availability of multi-modal logistics services has been introduced and

occupational safety and health management system elaborated The DTPB can

provide a useful framework for evaluating interventions to increase logisticians

motivations to safety performance The overriding aim of this study was to design

and pilot test a questionnaire for subsequent use in a large-scale survey This study

describes the early stages of a research questionnaire development and a pilot study

The main results of this pilot study that the questionnaire proved to be reliable and

the analysis although preliminary provided strong support for the predictive power

of the DTPB The evaluation led to minor changes in the questionnaire Currently

46

the relevant literature surrounding the DTPB reveals a lack of research that utilizes

empirically validated theories in the field of logistics safety There is therefore a need

to consider more practical issues that emerge when applying the theory As is often

the case with the DTPB questionnaire the participants thought the questionnaire was

rather long This is important given that lengthy questionnaires can impact on data

quality through reduced completion rates due to factors such as lowered participant

motivation The length of the questionnaire could be accommodated thereby

encouraging participation Another comment levied at the DTPB questionnaire is that

it appears rather repetitive Indeed responses received in the present context included

wersquove answered that already Alternatively it may be better to group the outcomes

and behavioural belief statements and address the issue of similarity

Although the key purpose of this study was to develop and pilot a

questionnaire and not to generalize its findings it is of interest to note that the

occupational doctors advice has significant relationship to safety performance One

possible reason is that occupational safety and health information is not easily

available thereby increasing the reliance of the workers on the occupational doctors

advice This finding together with the significant influence of peer culture within the

DTPB framework would seem to strengthen the view that increasing exposure of

logisticians to occupational safety and health may encourage more positive

subjective norms and implies that contact with occupational doctors may encourage

the logisticians to work safely

Deeper interpretation suggests that peers causal attributions regarding safety

performance in their workplace may exert a comparatively strong influence over

logisticians991257 safety It also adds weight to the suggestion that occupational safety

and health training should form part of the logistics company991257s annual training plan

and as such supports the view that occupational safety and health intervention

programmes are required

He findings from questionnaire pilot test seem to corroborate previous

research by suggesting that subjective norms is a key issue to be addressed in any

occupational safety and programme as is the case of the logistics sector The result is

in line with the results reported by Hamilton and White Paris and Van den Broucke

and Fogarty and Shaw who found subjective norms to be important in affecting

adoption of a system As such it would seem that efforts should be made to enhance

knowledge and in particular to highlight the benefits of safety performance for both

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

REFERENCES

Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 39: Thesis Leadership of Apple

29

CHAPTER 4

RESEARCH FINDING

A questionnaire is a means of eliciting the feelings beliefs experiences

perceptions or attitudes of some sample of individuals As a data collecting

instrument it could be structured or unstructured

The questionnaire is most frequently a very concise preplanned set of

questions designed to yield specific information to meet a particular need for

research information about a pertinent topic The research information is attained

from respondents normally from a related interest area The dictionary definition

gives a clearer definition A questionnaire is a written or printed form used in

gathering information on some subject or subjects consisting of a list of questions to

be submitted to one or more persons

The method of questionnaire have some advantages of in Economy - Expense

and time involved in training interviewers and sending them to interview are reduced

by using questionnaires Uniformity of questions - Each respondent receives the

same set of questions phrased in exactly the same way Questionnaires may

therefore yield data more comparable than information obtained through an

interview Standardization - If the questions are highly structured and the conditions

under which they are answered are controlled then the questionnaire could become

standardized The disadvantages of questionnaire are respondentrsquos motivation is

difficult to assess affecting the validity of response

30

41 RESPONSE RATE

The laminated random sampling technique was used and a total of 100

samples size were selected out of 100 populations 100 questionnaires were received

that is representing 90 of response rate The sample size was reasonable and

beyond the target that we set early and exceed our expectation This is to allow

further analysis that was surpass the demand

42 DESCRIPTIVE DEMOGRAPHIC PROFILE

The demographic profile is in Table 41 The distribution of respondents

includes 65 male and 35 female The age of respondents was from below 30

years 35 45 between 30 to 40 years 20 between 40 to 50 years While for

years of experience 30 out of the 50 respondents that we carried out for

questionnaire have less than 5 years of experience 30 between 6 to 10 years 28

between 11 to 15 years and 12 have more than 16 years of experience

For the level of education 45 stand for those who have SPMMCEOthers 30 of

the respondents have STPMHSEDIPLOMA 18 of the respondents have degree

and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of

them are single 38 of the respondents are married and only 20 of them are

widowed

Demographic

Items

Frequency Percentage ()

Gender

Male 65 65

Female 35 35

31

Age

lt30 35 35

31-40 45 45

41-50 20 20

Length of Service

lt5 30 30

6-10 30 30

10-15 28 28

gt16 12 12

Education

SPMMCE 45 45

STPMHSE

DIPLOMA

30 30

Degree 18 18

Masterrsquos Degree 7 7

Status

Single 42 42

Married 38 38

Widowed 20 20

Table 41 Demographic Profile

43 DESCRIPTIVE ANALYSIS

32

Design of minimum maximum mean and standard deviation of each item

can be refer rend to the table 42 below Based on the table it reveals that the

minimum value for the directive leadership style is 1 and maximum is 5 In term of

mean and standard deviation of the directive leadership style are 257 413 1144

and 1336 respectively

For supportive leadership style the minimum mean will be 334 and the

highest are 444 For standard deviation is 0991 and 1386 respectively

For minimum value for participative leadership style will be 1 and the

maximum is 5 in addition to that the mean and standard deviation of the variable is

between 367 to 444 and 367 and 1040 and 1264 respectively

The achievement oriented leadership style the mean and standard deviation

of the variable is between 349 to 413 and 1021 to 1165

For motivation achievement based on individual perception the minimum

values of variable range from 1 to 2 and the maximum variable is 5 Mean and

standard deviation of the variable is between 253 to 459 and 0906 to 1335

Variableconstruct Mean Std Deviation

Directive 358 1145

1 He has the final word in the office

matters

373 1336

2 He emphasizes that all rules and

regulations

257 1144

3 He give clear explanations of what is

expected of other

365 1224

4 He give subordinates explicit

instructions for how to do their work

413 1246

5 He show interest in subordinatesrsquo

personal concerns

382 1306

Supportive 383 1190

1 He often mingle with the staff 373 1386

2 He often spent time as necessary to 444 0991

33

hear complaint from staff

3 Providing guidance without pressure

is the

key to being a good leader

362 1259

4 As a rule leaders should allow

subordinates

to appraise their own work

334 1072

5 Leaders should give subordinates

complete

freedom to solve problems on their own

401 1240

Participative 408 1110

1 He is very responsive and easy to be

invited to discuss

367 1264

2 He easily understood 413 1105

3 When things go wrong and he need to

create a strategy to keep a project or process

running on schedule he call a meeting to get his

employees advice

433 1046

4 To get information out He send it by

email memos or voice mail very rarely is a

meeting called His employees are then

expected to act upon the information

384 1040

5 He want to create an environment

where the employees take ownership of the

project I allow them to participate in the

decision making process

444 1096

Achievement Oriented 387 1103

1 He determines the duties of staff 391 1113

2 He describes the conditions and tasks

and clearly what is expected

349 1021

3 He explain the level of performance 382 1165

34

that is expected of subordinates

4 He give vague explanations of what is

expected of subordinates on the job

413 1107

5 He consistently set challenging goals

for subordinates to attain

401 1110

Motivation Level 345 1178

1 1 I feel annoyed when thinking about

the things I would like to do new work

459 0906

2 I am ambitious in my career 288 1233

3 I am energized when

people count on me for ideas

439 0947

4 When involved in group projects my

team membersrsquo problems are my problems

301 1211

5 I find pleasure in recognizing and

celebrating the accomplishments of others

290 1125

6 As a practice I ask people

challenging questions when we are working on

projects together

301 1211

7 I take delight in complimenting

people I work with when progress is made

411 1190

8 I find it easy to be the cheerleader for

others when times are good and when times are

bad

382 1179

9 Team accomplishment is more

important to me than my own personal

accomplishments

321 1327

10 When involved in group projects I

am inclined to let my ideas be known

253 1335

Table 42 leadership style

35

44 RELIABILITY ANALYSIS

According to Hinton (2004) recommended four cut-off points for steadiness

which includes outstanding reliability (090 and above) high reliability (070 ndash 090)

moderate reliability (050 ndash 070) and low reliability (050 and below)

000 050 Low Reliability

050 070 Moderate Reliability

070 090 High Reliability

090 100 Outstanding

Reliability

Table 43 Reliability Analysis

Based on table 43 there are five constructs directive supportive

participative achievement-oriented and motivation level shown Cronbachrsquos Alpha

values of 0865 0914 0970 0974 and 0883 respectively None of constructs

confirm low reliability The high Cronbachrsquos Alpa values for all establish contain

that they are inwardly uniform That means all element of each establishes are

measuring the identical content creation In the nutshell the higher the Cronbachrsquos

Alpha value of a construct the higher the reliability is of measuring the same

construct

Const

ructs

Sample

Size(n)

No

of Items

Cronbachrsquos

Alpha (a)

Type

Direc 100 5 0865 High Reliability

36

tive

Supp

ortive

100 5 0914 Outstanding

Reliability

Partic

ipative

100 5 0970 Outstanding

Reliability

Achi

evement

100 5 0974 Outstanding

Reliability

Level

of Staff

Motivation

100 10 0883 Outstanding

Reliability

Table 44 Reliability Test

45 CORRELATION MATRIX

Correlation analysis was used to conclude and decide relationships between

two variables measured Toward this end Pearson correlation test was used to

diagnose whether leadership styles and motivation level are relevant to each other

Table 44 presents the correlation matrix results

Table 44 shows the relation of independent variables with motivation level

For finding the relation significant level plt 005 and plt 001were chosen

The value of correlation coefficient r for directive leadership style is 0356

with plt 005 which show a moderate relationship with the level of staff motivation

It is found that the value of correlation coefficient r for supportive leadership

style is 0369 with plt 001 show a strong relationship with the level of staff

motivation

Participative leadership style carry correlation coefficient value r of 035 2

with plt 005 which show a moderate relationship with the level of staff motivation

For achievement oriented leadership style the coefficient valuer is 0430

with plt 001 which show a strong relationship with the level of staff motivation

37

Correlation is significant at the 001 level (1-tailed)

Correlation is significant at the 005 level (1-tailed)

Constructs Directive Supportive Participative Achievement Motivation

() () () ()

Directive 1 0691 0717 0799 0356

0000 0000 0000 0012

() () ()

Supportive 1 0877 0676 0369

0000 0000 0009

() ()

Participative 1 0736 0352

0000 0012

()

Achievemen

t

1 0430

0022

Motivation 1

Table 45 Correlation between leadership styles and the level of staff

motivation

46 REGRESSION ANALYSIS

In this study multiple regression analysis was applied Each variable from

factor scores were used in the analysis Table 45 shows the results of multiple

regression analysis of the research The findings showed that leadership styles were

not significant and negatively correlate with level of motivation of staff The R2 =

38

0184 indicates that 1840 of the variance in variable level of motivation of the

staff (dependent variable) can be explained by leadership styles

Beta coefficient the achievement oriented has the highest B β =0225

followed by supportive leadership style β = 0111 directive β =0024 and the lowest

is participative leadership style is β = - 0003That means one unit increase in

directive leadership style will lead to 0024 increase in the level of motivation for

supportive leadership style one unit increase will lead to 00111 increase in the level

of motivation one unit increase in participative will lead to -0003 change in the

level of motivation of staff and one unit increase in achievement oriented will lead

to 0225 increase to the level of motivation of staff The findings explain that the

components of the leadership styles do not explain the level of motivation of the

staff

Instruction

R2=0184

Adjusted R2=0103 F= 2499 p lt 005

Dependent Variable Level of staff Motivation

Unstandardised

Coefficients

Standardise

d

Coefficient

Model B Std Error Beta t Sig

(Constant) 2268 0446 5430 0000

Total Score Directive 0024 0186 0031 0144 0984

Total Score Supportive 0101 0177 0161 0691 0585

Total Score Participative -0003 0191 -0055 -0020 1082

Total Score Achievement 0225 0170 0312 1456 0210

39

Table 46 Multiple Regression Analysis (n=50)

40

Chapter 5

CONCLUSION AND RECOMMENDATION

51 INTRODUCTION

This chapter target to discuss the outcome shown in the previous chapters by

setting against them with those finding principles and earlier investigation in the

common field Moreover the investigationrsquos confines and recommendations for the

future research and practice are shown in this chapter

52 DISCUSSION OF FINDING

The objectives of this investigation were to determine the relationship

between leadership style and motivation level It is a study of Apple Incorporation

The outcome of this investigation gives that the leadership styles are supported to the

level of staff motivation The independents variables had correlation with the level of

the staff motivation that is illustrated in Table 42 in the preceding chapter

Based on the analysis of the research (Sample the leadership styles of the

manager of the Apple Incorporation) is significant with the leadership style which

has been practiced by Chief Executive Officer of Apple Incorporation in the District

41

of Johor Bahru Johor James Liow 1992) Analysis from the research found that the

most dominant leadership is achievement oriented followed by supportive directive

participative and achievement oriented

In discussing the results the researchers prefer to discuss each hypothesis

separately in order to get an accurate and complete perceptive of the relationship

between leadership style and motivation level

The results revealed that the respondents perceived the all four leadership

styles of the manager have relation with their level of motivation towards their jobs

Furthermore the results revealed that there is significant relationship between

leadership style and motivation level

What is remarkable here is that this findings correlates strongly with the

arguments that say that relationship between leadership style and motivation level

can be both influential and no influential with staffrsquos motivation and his or her

leadership styles depends on his or her choice of the style that suits the situation or

the company

For example the researchers of University Malaya claimed that the

leadership styles of leader had relationship with staffrsquos motivation but depending on

their jobs according to the job description and the organizational chart that informs

employees what when and how tasks should be done

53 LIMITATION OF STUDY

One of the limitations in research includes lack of adequate information on a

particular subject Research equipments are very hard or expensive to acquire leading

to formulation mere assumptions Another hindrance is poor or inaccessibility to the

region of study

Some of the limitations of doing a research include access of information

availability of enough resources and time management The availability of experts in

42

editing and guidance may also be minimal where support from friends or

organisation may not be enough

The limitations of the study are those characteristics of design or

methodology that impacted or influenced the application or interpretation of the

results of your study They are the constraints on generalizability and utility of

findings that are the result of the ways in which you chose to design the study andor

the method used to establish internal and external validity

Another limitation related to building the evidence about ldquosurvival of

consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin

spiritrdquo Not knowing all of your extended family members limits your ability to

verify statements communicated by the Medium When information related to a

discarnate is not verified this result could be related to the sitterrsquos limitations but it

may also be related to the Medium These challenges however highlight the

limitations of spirit communication and in general further highlights the complexity

of studying the ldquoA study of Apple Incorporationrdquo

Limitations in research methods vary depending on the type of method used

and how it was conducted They include language barriers you might want to do a

research on something that is in a language which you do not understand and the

production of a translator is not available You might also be short of the research

materials and others are not immediately available among others

Limitations are influences that the researcher cannot control They are the

shortcomings conditions or influences that cannot be controlled by the researcher

that place restrictions on your methodology and conclusions Any limitations that

might influence the results should be mentioned

54 SUGGESTIONS FOR FUTURE RESEARCH

From this research the researcher recommends a several means that could be

taken to improve staffrsquos motivation by concentrating on leadership styles

43

According to Marketing minds (2012) Apple Inc uses the Apple brand to

compete across several highly competitive markets including the personal computer

industry with its Macintosh line of computerslaptops and related software the

consumer electronics industry with products such as the iPod digital music

distribution through iTunes Music Store the smart phone market with the Apple

iPhone magazine book games and applications publishing via the AppsStore for

iPhone and the iPad tablet computing device and movie and TV content distribution

with Apple TV The company is also establishing a very strong marketing presence

relative to the rival (Google) in the advertising market via its business Apps and iAd

network Steve Jobs the co-Founder of Apple described the company as being a

mobile devices company largest in the world as their revenues are bigger than

Nokia Samsung or Sonys mobile devices business

The story started two months ago when Google released its first smart phone

This new smart phone made by a Taiwanese company called HTC and the phone

called Nexus One After three weeks Apple Company said is going to sue the

manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC

The company which has been releasing iPhone since 2007 believes that HTC

illegally used 20 patents of Apple These patents are related to user interface

architecture and hardware of iPhone Apple Company filed a lawsuit in US District

Court in Delaware and an objection presented to the International Trade Commission

in USA too

In response to these accusations made by Apple Company against HTC

company The HTC denied Applersquos allegations and declared to fight the suit In other

response HTC said it has been making phones for a far longer time than Apple

including a touch screen device called the XDA that predates the iPhone by about 5

years

Implications

The implications here appear to be that HTCrsquos technological primary somehow goes

against Applersquos claims that the company violated 20 of its patents And while itrsquos

certainly possible that that might be the case itrsquos hard to accept that argument

without a list of patents to back it up

Patents

44

Here some of the patents that Apple Company accusing HTC Company used them

for its new Nexus phone manufactured for Google They are Multi-touch Screen

Multifinger gestures device integration and multitasking accelerometer patents

What is Android Android is a software installed in the mobile devices that includes

an operating system middleware and key applications The Android SDK provides

the tools and APIs necessary to begin developing applications on the Android

platform using the Java programming language

Terminology

Today in the market consumer have a lot of options for every product

whether it be an IT product or Home PCs or consumer durables or a FMCG product

This study may be helpful for company to know about the factors affecting the

consumer behavior and patterns of the consumer It may also be helpful to know the

specific requirement of customer so that the customer can be easily satisfied

Moreover this study helps to know the buying habits and patterns of customer The

study will help the company to understand the relationship that a consumer have with

their Apple product It will help to ascertain the reason which makes the undisputed

leader in almost every segment in which they operate

All Apple Professional Development facilitators are educators themselves

That gives them a unique view they know whatrsquos important in the classroom so they

can ensure that you learn about your Apple products and how they can best serve you

and your students We have created workshops in the following categories

These curriculum-focused workshops help teachers apply their skills with

Apple products to specific areas and disciplines to produce effective personal

learning for their students

Focused on technology skills these foundational workshops help teachers

become confident and comfortable integrating Apple products into their teaching

strategies

These workshops for school leaders and Education decision-makers focus on

issues important to success such as visioning and planning

Our research investigated the role of social norms in an extended theory of

planned behavior (TPB) in the explanation of prostatecolorectal cancer screening

(CS) intention and the prediction of CS uptake among men

45

Apple is well known for giving its customers things that they need but didnt

know they needed until the product shipped In that spirit Apple is in a unique

position to make further gains with that philosophy especially as other companies

pull back reduce RampD or get out of some markets completely

I written before about how Apples financial position gives it a unique

competitive advantage over the competition That discussion pointed to how Apple

can pay cash for components get to the front of supplier delivery schedules then

through volume drive prices down putting extreme price pressure on the

competition while they develop the next generation with RampD dollars

Even as Apple does this they are mindful of their brand Selling cheap

products doesnt sit well with Apple and they definitely dont want to undercut or

cannibalize other product lines

So if one asks the question about what Apple can deliver in a time when

customers are watching every penny its silly to envision a cheaper stripped down

version of a product thats already doing well Instead as Apple ponders how to

deliver new products to cost conscious customers the company tends to think about

holes in the market that can be exploited with their technology -- but which dont

undercut current products

There are other considerations as well For example the iPod touch doesnt

have a camera or an FM radio Other than the CPU it doesnt radiate and can

therefore be used in corporate or government environments that would otherwise

forbid a device that could be a security concern Our fantasies often neglect to

consider such things Because people expect to use their iPhone anywhere that

device has a different set of design constraints

Availability of multi-modal logistics services has been introduced and

occupational safety and health management system elaborated The DTPB can

provide a useful framework for evaluating interventions to increase logisticians

motivations to safety performance The overriding aim of this study was to design

and pilot test a questionnaire for subsequent use in a large-scale survey This study

describes the early stages of a research questionnaire development and a pilot study

The main results of this pilot study that the questionnaire proved to be reliable and

the analysis although preliminary provided strong support for the predictive power

of the DTPB The evaluation led to minor changes in the questionnaire Currently

46

the relevant literature surrounding the DTPB reveals a lack of research that utilizes

empirically validated theories in the field of logistics safety There is therefore a need

to consider more practical issues that emerge when applying the theory As is often

the case with the DTPB questionnaire the participants thought the questionnaire was

rather long This is important given that lengthy questionnaires can impact on data

quality through reduced completion rates due to factors such as lowered participant

motivation The length of the questionnaire could be accommodated thereby

encouraging participation Another comment levied at the DTPB questionnaire is that

it appears rather repetitive Indeed responses received in the present context included

wersquove answered that already Alternatively it may be better to group the outcomes

and behavioural belief statements and address the issue of similarity

Although the key purpose of this study was to develop and pilot a

questionnaire and not to generalize its findings it is of interest to note that the

occupational doctors advice has significant relationship to safety performance One

possible reason is that occupational safety and health information is not easily

available thereby increasing the reliance of the workers on the occupational doctors

advice This finding together with the significant influence of peer culture within the

DTPB framework would seem to strengthen the view that increasing exposure of

logisticians to occupational safety and health may encourage more positive

subjective norms and implies that contact with occupational doctors may encourage

the logisticians to work safely

Deeper interpretation suggests that peers causal attributions regarding safety

performance in their workplace may exert a comparatively strong influence over

logisticians991257 safety It also adds weight to the suggestion that occupational safety

and health training should form part of the logistics company991257s annual training plan

and as such supports the view that occupational safety and health intervention

programmes are required

He findings from questionnaire pilot test seem to corroborate previous

research by suggesting that subjective norms is a key issue to be addressed in any

occupational safety and programme as is the case of the logistics sector The result is

in line with the results reported by Hamilton and White Paris and Van den Broucke

and Fogarty and Shaw who found subjective norms to be important in affecting

adoption of a system As such it would seem that efforts should be made to enhance

knowledge and in particular to highlight the benefits of safety performance for both

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

REFERENCES

Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 40: Thesis Leadership of Apple

30

41 RESPONSE RATE

The laminated random sampling technique was used and a total of 100

samples size were selected out of 100 populations 100 questionnaires were received

that is representing 90 of response rate The sample size was reasonable and

beyond the target that we set early and exceed our expectation This is to allow

further analysis that was surpass the demand

42 DESCRIPTIVE DEMOGRAPHIC PROFILE

The demographic profile is in Table 41 The distribution of respondents

includes 65 male and 35 female The age of respondents was from below 30

years 35 45 between 30 to 40 years 20 between 40 to 50 years While for

years of experience 30 out of the 50 respondents that we carried out for

questionnaire have less than 5 years of experience 30 between 6 to 10 years 28

between 11 to 15 years and 12 have more than 16 years of experience

For the level of education 45 stand for those who have SPMMCEOthers 30 of

the respondents have STPMHSEDIPLOMA 18 of the respondents have degree

and only 7 of them have held a Masterrsquos Degree In term of marital status 42 of

them are single 38 of the respondents are married and only 20 of them are

widowed

Demographic

Items

Frequency Percentage ()

Gender

Male 65 65

Female 35 35

31

Age

lt30 35 35

31-40 45 45

41-50 20 20

Length of Service

lt5 30 30

6-10 30 30

10-15 28 28

gt16 12 12

Education

SPMMCE 45 45

STPMHSE

DIPLOMA

30 30

Degree 18 18

Masterrsquos Degree 7 7

Status

Single 42 42

Married 38 38

Widowed 20 20

Table 41 Demographic Profile

43 DESCRIPTIVE ANALYSIS

32

Design of minimum maximum mean and standard deviation of each item

can be refer rend to the table 42 below Based on the table it reveals that the

minimum value for the directive leadership style is 1 and maximum is 5 In term of

mean and standard deviation of the directive leadership style are 257 413 1144

and 1336 respectively

For supportive leadership style the minimum mean will be 334 and the

highest are 444 For standard deviation is 0991 and 1386 respectively

For minimum value for participative leadership style will be 1 and the

maximum is 5 in addition to that the mean and standard deviation of the variable is

between 367 to 444 and 367 and 1040 and 1264 respectively

The achievement oriented leadership style the mean and standard deviation

of the variable is between 349 to 413 and 1021 to 1165

For motivation achievement based on individual perception the minimum

values of variable range from 1 to 2 and the maximum variable is 5 Mean and

standard deviation of the variable is between 253 to 459 and 0906 to 1335

Variableconstruct Mean Std Deviation

Directive 358 1145

1 He has the final word in the office

matters

373 1336

2 He emphasizes that all rules and

regulations

257 1144

3 He give clear explanations of what is

expected of other

365 1224

4 He give subordinates explicit

instructions for how to do their work

413 1246

5 He show interest in subordinatesrsquo

personal concerns

382 1306

Supportive 383 1190

1 He often mingle with the staff 373 1386

2 He often spent time as necessary to 444 0991

33

hear complaint from staff

3 Providing guidance without pressure

is the

key to being a good leader

362 1259

4 As a rule leaders should allow

subordinates

to appraise their own work

334 1072

5 Leaders should give subordinates

complete

freedom to solve problems on their own

401 1240

Participative 408 1110

1 He is very responsive and easy to be

invited to discuss

367 1264

2 He easily understood 413 1105

3 When things go wrong and he need to

create a strategy to keep a project or process

running on schedule he call a meeting to get his

employees advice

433 1046

4 To get information out He send it by

email memos or voice mail very rarely is a

meeting called His employees are then

expected to act upon the information

384 1040

5 He want to create an environment

where the employees take ownership of the

project I allow them to participate in the

decision making process

444 1096

Achievement Oriented 387 1103

1 He determines the duties of staff 391 1113

2 He describes the conditions and tasks

and clearly what is expected

349 1021

3 He explain the level of performance 382 1165

34

that is expected of subordinates

4 He give vague explanations of what is

expected of subordinates on the job

413 1107

5 He consistently set challenging goals

for subordinates to attain

401 1110

Motivation Level 345 1178

1 1 I feel annoyed when thinking about

the things I would like to do new work

459 0906

2 I am ambitious in my career 288 1233

3 I am energized when

people count on me for ideas

439 0947

4 When involved in group projects my

team membersrsquo problems are my problems

301 1211

5 I find pleasure in recognizing and

celebrating the accomplishments of others

290 1125

6 As a practice I ask people

challenging questions when we are working on

projects together

301 1211

7 I take delight in complimenting

people I work with when progress is made

411 1190

8 I find it easy to be the cheerleader for

others when times are good and when times are

bad

382 1179

9 Team accomplishment is more

important to me than my own personal

accomplishments

321 1327

10 When involved in group projects I

am inclined to let my ideas be known

253 1335

Table 42 leadership style

35

44 RELIABILITY ANALYSIS

According to Hinton (2004) recommended four cut-off points for steadiness

which includes outstanding reliability (090 and above) high reliability (070 ndash 090)

moderate reliability (050 ndash 070) and low reliability (050 and below)

000 050 Low Reliability

050 070 Moderate Reliability

070 090 High Reliability

090 100 Outstanding

Reliability

Table 43 Reliability Analysis

Based on table 43 there are five constructs directive supportive

participative achievement-oriented and motivation level shown Cronbachrsquos Alpha

values of 0865 0914 0970 0974 and 0883 respectively None of constructs

confirm low reliability The high Cronbachrsquos Alpa values for all establish contain

that they are inwardly uniform That means all element of each establishes are

measuring the identical content creation In the nutshell the higher the Cronbachrsquos

Alpha value of a construct the higher the reliability is of measuring the same

construct

Const

ructs

Sample

Size(n)

No

of Items

Cronbachrsquos

Alpha (a)

Type

Direc 100 5 0865 High Reliability

36

tive

Supp

ortive

100 5 0914 Outstanding

Reliability

Partic

ipative

100 5 0970 Outstanding

Reliability

Achi

evement

100 5 0974 Outstanding

Reliability

Level

of Staff

Motivation

100 10 0883 Outstanding

Reliability

Table 44 Reliability Test

45 CORRELATION MATRIX

Correlation analysis was used to conclude and decide relationships between

two variables measured Toward this end Pearson correlation test was used to

diagnose whether leadership styles and motivation level are relevant to each other

Table 44 presents the correlation matrix results

Table 44 shows the relation of independent variables with motivation level

For finding the relation significant level plt 005 and plt 001were chosen

The value of correlation coefficient r for directive leadership style is 0356

with plt 005 which show a moderate relationship with the level of staff motivation

It is found that the value of correlation coefficient r for supportive leadership

style is 0369 with plt 001 show a strong relationship with the level of staff

motivation

Participative leadership style carry correlation coefficient value r of 035 2

with plt 005 which show a moderate relationship with the level of staff motivation

For achievement oriented leadership style the coefficient valuer is 0430

with plt 001 which show a strong relationship with the level of staff motivation

37

Correlation is significant at the 001 level (1-tailed)

Correlation is significant at the 005 level (1-tailed)

Constructs Directive Supportive Participative Achievement Motivation

() () () ()

Directive 1 0691 0717 0799 0356

0000 0000 0000 0012

() () ()

Supportive 1 0877 0676 0369

0000 0000 0009

() ()

Participative 1 0736 0352

0000 0012

()

Achievemen

t

1 0430

0022

Motivation 1

Table 45 Correlation between leadership styles and the level of staff

motivation

46 REGRESSION ANALYSIS

In this study multiple regression analysis was applied Each variable from

factor scores were used in the analysis Table 45 shows the results of multiple

regression analysis of the research The findings showed that leadership styles were

not significant and negatively correlate with level of motivation of staff The R2 =

38

0184 indicates that 1840 of the variance in variable level of motivation of the

staff (dependent variable) can be explained by leadership styles

Beta coefficient the achievement oriented has the highest B β =0225

followed by supportive leadership style β = 0111 directive β =0024 and the lowest

is participative leadership style is β = - 0003That means one unit increase in

directive leadership style will lead to 0024 increase in the level of motivation for

supportive leadership style one unit increase will lead to 00111 increase in the level

of motivation one unit increase in participative will lead to -0003 change in the

level of motivation of staff and one unit increase in achievement oriented will lead

to 0225 increase to the level of motivation of staff The findings explain that the

components of the leadership styles do not explain the level of motivation of the

staff

Instruction

R2=0184

Adjusted R2=0103 F= 2499 p lt 005

Dependent Variable Level of staff Motivation

Unstandardised

Coefficients

Standardise

d

Coefficient

Model B Std Error Beta t Sig

(Constant) 2268 0446 5430 0000

Total Score Directive 0024 0186 0031 0144 0984

Total Score Supportive 0101 0177 0161 0691 0585

Total Score Participative -0003 0191 -0055 -0020 1082

Total Score Achievement 0225 0170 0312 1456 0210

39

Table 46 Multiple Regression Analysis (n=50)

40

Chapter 5

CONCLUSION AND RECOMMENDATION

51 INTRODUCTION

This chapter target to discuss the outcome shown in the previous chapters by

setting against them with those finding principles and earlier investigation in the

common field Moreover the investigationrsquos confines and recommendations for the

future research and practice are shown in this chapter

52 DISCUSSION OF FINDING

The objectives of this investigation were to determine the relationship

between leadership style and motivation level It is a study of Apple Incorporation

The outcome of this investigation gives that the leadership styles are supported to the

level of staff motivation The independents variables had correlation with the level of

the staff motivation that is illustrated in Table 42 in the preceding chapter

Based on the analysis of the research (Sample the leadership styles of the

manager of the Apple Incorporation) is significant with the leadership style which

has been practiced by Chief Executive Officer of Apple Incorporation in the District

41

of Johor Bahru Johor James Liow 1992) Analysis from the research found that the

most dominant leadership is achievement oriented followed by supportive directive

participative and achievement oriented

In discussing the results the researchers prefer to discuss each hypothesis

separately in order to get an accurate and complete perceptive of the relationship

between leadership style and motivation level

The results revealed that the respondents perceived the all four leadership

styles of the manager have relation with their level of motivation towards their jobs

Furthermore the results revealed that there is significant relationship between

leadership style and motivation level

What is remarkable here is that this findings correlates strongly with the

arguments that say that relationship between leadership style and motivation level

can be both influential and no influential with staffrsquos motivation and his or her

leadership styles depends on his or her choice of the style that suits the situation or

the company

For example the researchers of University Malaya claimed that the

leadership styles of leader had relationship with staffrsquos motivation but depending on

their jobs according to the job description and the organizational chart that informs

employees what when and how tasks should be done

53 LIMITATION OF STUDY

One of the limitations in research includes lack of adequate information on a

particular subject Research equipments are very hard or expensive to acquire leading

to formulation mere assumptions Another hindrance is poor or inaccessibility to the

region of study

Some of the limitations of doing a research include access of information

availability of enough resources and time management The availability of experts in

42

editing and guidance may also be minimal where support from friends or

organisation may not be enough

The limitations of the study are those characteristics of design or

methodology that impacted or influenced the application or interpretation of the

results of your study They are the constraints on generalizability and utility of

findings that are the result of the ways in which you chose to design the study andor

the method used to establish internal and external validity

Another limitation related to building the evidence about ldquosurvival of

consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin

spiritrdquo Not knowing all of your extended family members limits your ability to

verify statements communicated by the Medium When information related to a

discarnate is not verified this result could be related to the sitterrsquos limitations but it

may also be related to the Medium These challenges however highlight the

limitations of spirit communication and in general further highlights the complexity

of studying the ldquoA study of Apple Incorporationrdquo

Limitations in research methods vary depending on the type of method used

and how it was conducted They include language barriers you might want to do a

research on something that is in a language which you do not understand and the

production of a translator is not available You might also be short of the research

materials and others are not immediately available among others

Limitations are influences that the researcher cannot control They are the

shortcomings conditions or influences that cannot be controlled by the researcher

that place restrictions on your methodology and conclusions Any limitations that

might influence the results should be mentioned

54 SUGGESTIONS FOR FUTURE RESEARCH

From this research the researcher recommends a several means that could be

taken to improve staffrsquos motivation by concentrating on leadership styles

43

According to Marketing minds (2012) Apple Inc uses the Apple brand to

compete across several highly competitive markets including the personal computer

industry with its Macintosh line of computerslaptops and related software the

consumer electronics industry with products such as the iPod digital music

distribution through iTunes Music Store the smart phone market with the Apple

iPhone magazine book games and applications publishing via the AppsStore for

iPhone and the iPad tablet computing device and movie and TV content distribution

with Apple TV The company is also establishing a very strong marketing presence

relative to the rival (Google) in the advertising market via its business Apps and iAd

network Steve Jobs the co-Founder of Apple described the company as being a

mobile devices company largest in the world as their revenues are bigger than

Nokia Samsung or Sonys mobile devices business

The story started two months ago when Google released its first smart phone

This new smart phone made by a Taiwanese company called HTC and the phone

called Nexus One After three weeks Apple Company said is going to sue the

manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC

The company which has been releasing iPhone since 2007 believes that HTC

illegally used 20 patents of Apple These patents are related to user interface

architecture and hardware of iPhone Apple Company filed a lawsuit in US District

Court in Delaware and an objection presented to the International Trade Commission

in USA too

In response to these accusations made by Apple Company against HTC

company The HTC denied Applersquos allegations and declared to fight the suit In other

response HTC said it has been making phones for a far longer time than Apple

including a touch screen device called the XDA that predates the iPhone by about 5

years

Implications

The implications here appear to be that HTCrsquos technological primary somehow goes

against Applersquos claims that the company violated 20 of its patents And while itrsquos

certainly possible that that might be the case itrsquos hard to accept that argument

without a list of patents to back it up

Patents

44

Here some of the patents that Apple Company accusing HTC Company used them

for its new Nexus phone manufactured for Google They are Multi-touch Screen

Multifinger gestures device integration and multitasking accelerometer patents

What is Android Android is a software installed in the mobile devices that includes

an operating system middleware and key applications The Android SDK provides

the tools and APIs necessary to begin developing applications on the Android

platform using the Java programming language

Terminology

Today in the market consumer have a lot of options for every product

whether it be an IT product or Home PCs or consumer durables or a FMCG product

This study may be helpful for company to know about the factors affecting the

consumer behavior and patterns of the consumer It may also be helpful to know the

specific requirement of customer so that the customer can be easily satisfied

Moreover this study helps to know the buying habits and patterns of customer The

study will help the company to understand the relationship that a consumer have with

their Apple product It will help to ascertain the reason which makes the undisputed

leader in almost every segment in which they operate

All Apple Professional Development facilitators are educators themselves

That gives them a unique view they know whatrsquos important in the classroom so they

can ensure that you learn about your Apple products and how they can best serve you

and your students We have created workshops in the following categories

These curriculum-focused workshops help teachers apply their skills with

Apple products to specific areas and disciplines to produce effective personal

learning for their students

Focused on technology skills these foundational workshops help teachers

become confident and comfortable integrating Apple products into their teaching

strategies

These workshops for school leaders and Education decision-makers focus on

issues important to success such as visioning and planning

Our research investigated the role of social norms in an extended theory of

planned behavior (TPB) in the explanation of prostatecolorectal cancer screening

(CS) intention and the prediction of CS uptake among men

45

Apple is well known for giving its customers things that they need but didnt

know they needed until the product shipped In that spirit Apple is in a unique

position to make further gains with that philosophy especially as other companies

pull back reduce RampD or get out of some markets completely

I written before about how Apples financial position gives it a unique

competitive advantage over the competition That discussion pointed to how Apple

can pay cash for components get to the front of supplier delivery schedules then

through volume drive prices down putting extreme price pressure on the

competition while they develop the next generation with RampD dollars

Even as Apple does this they are mindful of their brand Selling cheap

products doesnt sit well with Apple and they definitely dont want to undercut or

cannibalize other product lines

So if one asks the question about what Apple can deliver in a time when

customers are watching every penny its silly to envision a cheaper stripped down

version of a product thats already doing well Instead as Apple ponders how to

deliver new products to cost conscious customers the company tends to think about

holes in the market that can be exploited with their technology -- but which dont

undercut current products

There are other considerations as well For example the iPod touch doesnt

have a camera or an FM radio Other than the CPU it doesnt radiate and can

therefore be used in corporate or government environments that would otherwise

forbid a device that could be a security concern Our fantasies often neglect to

consider such things Because people expect to use their iPhone anywhere that

device has a different set of design constraints

Availability of multi-modal logistics services has been introduced and

occupational safety and health management system elaborated The DTPB can

provide a useful framework for evaluating interventions to increase logisticians

motivations to safety performance The overriding aim of this study was to design

and pilot test a questionnaire for subsequent use in a large-scale survey This study

describes the early stages of a research questionnaire development and a pilot study

The main results of this pilot study that the questionnaire proved to be reliable and

the analysis although preliminary provided strong support for the predictive power

of the DTPB The evaluation led to minor changes in the questionnaire Currently

46

the relevant literature surrounding the DTPB reveals a lack of research that utilizes

empirically validated theories in the field of logistics safety There is therefore a need

to consider more practical issues that emerge when applying the theory As is often

the case with the DTPB questionnaire the participants thought the questionnaire was

rather long This is important given that lengthy questionnaires can impact on data

quality through reduced completion rates due to factors such as lowered participant

motivation The length of the questionnaire could be accommodated thereby

encouraging participation Another comment levied at the DTPB questionnaire is that

it appears rather repetitive Indeed responses received in the present context included

wersquove answered that already Alternatively it may be better to group the outcomes

and behavioural belief statements and address the issue of similarity

Although the key purpose of this study was to develop and pilot a

questionnaire and not to generalize its findings it is of interest to note that the

occupational doctors advice has significant relationship to safety performance One

possible reason is that occupational safety and health information is not easily

available thereby increasing the reliance of the workers on the occupational doctors

advice This finding together with the significant influence of peer culture within the

DTPB framework would seem to strengthen the view that increasing exposure of

logisticians to occupational safety and health may encourage more positive

subjective norms and implies that contact with occupational doctors may encourage

the logisticians to work safely

Deeper interpretation suggests that peers causal attributions regarding safety

performance in their workplace may exert a comparatively strong influence over

logisticians991257 safety It also adds weight to the suggestion that occupational safety

and health training should form part of the logistics company991257s annual training plan

and as such supports the view that occupational safety and health intervention

programmes are required

He findings from questionnaire pilot test seem to corroborate previous

research by suggesting that subjective norms is a key issue to be addressed in any

occupational safety and programme as is the case of the logistics sector The result is

in line with the results reported by Hamilton and White Paris and Van den Broucke

and Fogarty and Shaw who found subjective norms to be important in affecting

adoption of a system As such it would seem that efforts should be made to enhance

knowledge and in particular to highlight the benefits of safety performance for both

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

REFERENCES

Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 41: Thesis Leadership of Apple

31

Age

lt30 35 35

31-40 45 45

41-50 20 20

Length of Service

lt5 30 30

6-10 30 30

10-15 28 28

gt16 12 12

Education

SPMMCE 45 45

STPMHSE

DIPLOMA

30 30

Degree 18 18

Masterrsquos Degree 7 7

Status

Single 42 42

Married 38 38

Widowed 20 20

Table 41 Demographic Profile

43 DESCRIPTIVE ANALYSIS

32

Design of minimum maximum mean and standard deviation of each item

can be refer rend to the table 42 below Based on the table it reveals that the

minimum value for the directive leadership style is 1 and maximum is 5 In term of

mean and standard deviation of the directive leadership style are 257 413 1144

and 1336 respectively

For supportive leadership style the minimum mean will be 334 and the

highest are 444 For standard deviation is 0991 and 1386 respectively

For minimum value for participative leadership style will be 1 and the

maximum is 5 in addition to that the mean and standard deviation of the variable is

between 367 to 444 and 367 and 1040 and 1264 respectively

The achievement oriented leadership style the mean and standard deviation

of the variable is between 349 to 413 and 1021 to 1165

For motivation achievement based on individual perception the minimum

values of variable range from 1 to 2 and the maximum variable is 5 Mean and

standard deviation of the variable is between 253 to 459 and 0906 to 1335

Variableconstruct Mean Std Deviation

Directive 358 1145

1 He has the final word in the office

matters

373 1336

2 He emphasizes that all rules and

regulations

257 1144

3 He give clear explanations of what is

expected of other

365 1224

4 He give subordinates explicit

instructions for how to do their work

413 1246

5 He show interest in subordinatesrsquo

personal concerns

382 1306

Supportive 383 1190

1 He often mingle with the staff 373 1386

2 He often spent time as necessary to 444 0991

33

hear complaint from staff

3 Providing guidance without pressure

is the

key to being a good leader

362 1259

4 As a rule leaders should allow

subordinates

to appraise their own work

334 1072

5 Leaders should give subordinates

complete

freedom to solve problems on their own

401 1240

Participative 408 1110

1 He is very responsive and easy to be

invited to discuss

367 1264

2 He easily understood 413 1105

3 When things go wrong and he need to

create a strategy to keep a project or process

running on schedule he call a meeting to get his

employees advice

433 1046

4 To get information out He send it by

email memos or voice mail very rarely is a

meeting called His employees are then

expected to act upon the information

384 1040

5 He want to create an environment

where the employees take ownership of the

project I allow them to participate in the

decision making process

444 1096

Achievement Oriented 387 1103

1 He determines the duties of staff 391 1113

2 He describes the conditions and tasks

and clearly what is expected

349 1021

3 He explain the level of performance 382 1165

34

that is expected of subordinates

4 He give vague explanations of what is

expected of subordinates on the job

413 1107

5 He consistently set challenging goals

for subordinates to attain

401 1110

Motivation Level 345 1178

1 1 I feel annoyed when thinking about

the things I would like to do new work

459 0906

2 I am ambitious in my career 288 1233

3 I am energized when

people count on me for ideas

439 0947

4 When involved in group projects my

team membersrsquo problems are my problems

301 1211

5 I find pleasure in recognizing and

celebrating the accomplishments of others

290 1125

6 As a practice I ask people

challenging questions when we are working on

projects together

301 1211

7 I take delight in complimenting

people I work with when progress is made

411 1190

8 I find it easy to be the cheerleader for

others when times are good and when times are

bad

382 1179

9 Team accomplishment is more

important to me than my own personal

accomplishments

321 1327

10 When involved in group projects I

am inclined to let my ideas be known

253 1335

Table 42 leadership style

35

44 RELIABILITY ANALYSIS

According to Hinton (2004) recommended four cut-off points for steadiness

which includes outstanding reliability (090 and above) high reliability (070 ndash 090)

moderate reliability (050 ndash 070) and low reliability (050 and below)

000 050 Low Reliability

050 070 Moderate Reliability

070 090 High Reliability

090 100 Outstanding

Reliability

Table 43 Reliability Analysis

Based on table 43 there are five constructs directive supportive

participative achievement-oriented and motivation level shown Cronbachrsquos Alpha

values of 0865 0914 0970 0974 and 0883 respectively None of constructs

confirm low reliability The high Cronbachrsquos Alpa values for all establish contain

that they are inwardly uniform That means all element of each establishes are

measuring the identical content creation In the nutshell the higher the Cronbachrsquos

Alpha value of a construct the higher the reliability is of measuring the same

construct

Const

ructs

Sample

Size(n)

No

of Items

Cronbachrsquos

Alpha (a)

Type

Direc 100 5 0865 High Reliability

36

tive

Supp

ortive

100 5 0914 Outstanding

Reliability

Partic

ipative

100 5 0970 Outstanding

Reliability

Achi

evement

100 5 0974 Outstanding

Reliability

Level

of Staff

Motivation

100 10 0883 Outstanding

Reliability

Table 44 Reliability Test

45 CORRELATION MATRIX

Correlation analysis was used to conclude and decide relationships between

two variables measured Toward this end Pearson correlation test was used to

diagnose whether leadership styles and motivation level are relevant to each other

Table 44 presents the correlation matrix results

Table 44 shows the relation of independent variables with motivation level

For finding the relation significant level plt 005 and plt 001were chosen

The value of correlation coefficient r for directive leadership style is 0356

with plt 005 which show a moderate relationship with the level of staff motivation

It is found that the value of correlation coefficient r for supportive leadership

style is 0369 with plt 001 show a strong relationship with the level of staff

motivation

Participative leadership style carry correlation coefficient value r of 035 2

with plt 005 which show a moderate relationship with the level of staff motivation

For achievement oriented leadership style the coefficient valuer is 0430

with plt 001 which show a strong relationship with the level of staff motivation

37

Correlation is significant at the 001 level (1-tailed)

Correlation is significant at the 005 level (1-tailed)

Constructs Directive Supportive Participative Achievement Motivation

() () () ()

Directive 1 0691 0717 0799 0356

0000 0000 0000 0012

() () ()

Supportive 1 0877 0676 0369

0000 0000 0009

() ()

Participative 1 0736 0352

0000 0012

()

Achievemen

t

1 0430

0022

Motivation 1

Table 45 Correlation between leadership styles and the level of staff

motivation

46 REGRESSION ANALYSIS

In this study multiple regression analysis was applied Each variable from

factor scores were used in the analysis Table 45 shows the results of multiple

regression analysis of the research The findings showed that leadership styles were

not significant and negatively correlate with level of motivation of staff The R2 =

38

0184 indicates that 1840 of the variance in variable level of motivation of the

staff (dependent variable) can be explained by leadership styles

Beta coefficient the achievement oriented has the highest B β =0225

followed by supportive leadership style β = 0111 directive β =0024 and the lowest

is participative leadership style is β = - 0003That means one unit increase in

directive leadership style will lead to 0024 increase in the level of motivation for

supportive leadership style one unit increase will lead to 00111 increase in the level

of motivation one unit increase in participative will lead to -0003 change in the

level of motivation of staff and one unit increase in achievement oriented will lead

to 0225 increase to the level of motivation of staff The findings explain that the

components of the leadership styles do not explain the level of motivation of the

staff

Instruction

R2=0184

Adjusted R2=0103 F= 2499 p lt 005

Dependent Variable Level of staff Motivation

Unstandardised

Coefficients

Standardise

d

Coefficient

Model B Std Error Beta t Sig

(Constant) 2268 0446 5430 0000

Total Score Directive 0024 0186 0031 0144 0984

Total Score Supportive 0101 0177 0161 0691 0585

Total Score Participative -0003 0191 -0055 -0020 1082

Total Score Achievement 0225 0170 0312 1456 0210

39

Table 46 Multiple Regression Analysis (n=50)

40

Chapter 5

CONCLUSION AND RECOMMENDATION

51 INTRODUCTION

This chapter target to discuss the outcome shown in the previous chapters by

setting against them with those finding principles and earlier investigation in the

common field Moreover the investigationrsquos confines and recommendations for the

future research and practice are shown in this chapter

52 DISCUSSION OF FINDING

The objectives of this investigation were to determine the relationship

between leadership style and motivation level It is a study of Apple Incorporation

The outcome of this investigation gives that the leadership styles are supported to the

level of staff motivation The independents variables had correlation with the level of

the staff motivation that is illustrated in Table 42 in the preceding chapter

Based on the analysis of the research (Sample the leadership styles of the

manager of the Apple Incorporation) is significant with the leadership style which

has been practiced by Chief Executive Officer of Apple Incorporation in the District

41

of Johor Bahru Johor James Liow 1992) Analysis from the research found that the

most dominant leadership is achievement oriented followed by supportive directive

participative and achievement oriented

In discussing the results the researchers prefer to discuss each hypothesis

separately in order to get an accurate and complete perceptive of the relationship

between leadership style and motivation level

The results revealed that the respondents perceived the all four leadership

styles of the manager have relation with their level of motivation towards their jobs

Furthermore the results revealed that there is significant relationship between

leadership style and motivation level

What is remarkable here is that this findings correlates strongly with the

arguments that say that relationship between leadership style and motivation level

can be both influential and no influential with staffrsquos motivation and his or her

leadership styles depends on his or her choice of the style that suits the situation or

the company

For example the researchers of University Malaya claimed that the

leadership styles of leader had relationship with staffrsquos motivation but depending on

their jobs according to the job description and the organizational chart that informs

employees what when and how tasks should be done

53 LIMITATION OF STUDY

One of the limitations in research includes lack of adequate information on a

particular subject Research equipments are very hard or expensive to acquire leading

to formulation mere assumptions Another hindrance is poor or inaccessibility to the

region of study

Some of the limitations of doing a research include access of information

availability of enough resources and time management The availability of experts in

42

editing and guidance may also be minimal where support from friends or

organisation may not be enough

The limitations of the study are those characteristics of design or

methodology that impacted or influenced the application or interpretation of the

results of your study They are the constraints on generalizability and utility of

findings that are the result of the ways in which you chose to design the study andor

the method used to establish internal and external validity

Another limitation related to building the evidence about ldquosurvival of

consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin

spiritrdquo Not knowing all of your extended family members limits your ability to

verify statements communicated by the Medium When information related to a

discarnate is not verified this result could be related to the sitterrsquos limitations but it

may also be related to the Medium These challenges however highlight the

limitations of spirit communication and in general further highlights the complexity

of studying the ldquoA study of Apple Incorporationrdquo

Limitations in research methods vary depending on the type of method used

and how it was conducted They include language barriers you might want to do a

research on something that is in a language which you do not understand and the

production of a translator is not available You might also be short of the research

materials and others are not immediately available among others

Limitations are influences that the researcher cannot control They are the

shortcomings conditions or influences that cannot be controlled by the researcher

that place restrictions on your methodology and conclusions Any limitations that

might influence the results should be mentioned

54 SUGGESTIONS FOR FUTURE RESEARCH

From this research the researcher recommends a several means that could be

taken to improve staffrsquos motivation by concentrating on leadership styles

43

According to Marketing minds (2012) Apple Inc uses the Apple brand to

compete across several highly competitive markets including the personal computer

industry with its Macintosh line of computerslaptops and related software the

consumer electronics industry with products such as the iPod digital music

distribution through iTunes Music Store the smart phone market with the Apple

iPhone magazine book games and applications publishing via the AppsStore for

iPhone and the iPad tablet computing device and movie and TV content distribution

with Apple TV The company is also establishing a very strong marketing presence

relative to the rival (Google) in the advertising market via its business Apps and iAd

network Steve Jobs the co-Founder of Apple described the company as being a

mobile devices company largest in the world as their revenues are bigger than

Nokia Samsung or Sonys mobile devices business

The story started two months ago when Google released its first smart phone

This new smart phone made by a Taiwanese company called HTC and the phone

called Nexus One After three weeks Apple Company said is going to sue the

manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC

The company which has been releasing iPhone since 2007 believes that HTC

illegally used 20 patents of Apple These patents are related to user interface

architecture and hardware of iPhone Apple Company filed a lawsuit in US District

Court in Delaware and an objection presented to the International Trade Commission

in USA too

In response to these accusations made by Apple Company against HTC

company The HTC denied Applersquos allegations and declared to fight the suit In other

response HTC said it has been making phones for a far longer time than Apple

including a touch screen device called the XDA that predates the iPhone by about 5

years

Implications

The implications here appear to be that HTCrsquos technological primary somehow goes

against Applersquos claims that the company violated 20 of its patents And while itrsquos

certainly possible that that might be the case itrsquos hard to accept that argument

without a list of patents to back it up

Patents

44

Here some of the patents that Apple Company accusing HTC Company used them

for its new Nexus phone manufactured for Google They are Multi-touch Screen

Multifinger gestures device integration and multitasking accelerometer patents

What is Android Android is a software installed in the mobile devices that includes

an operating system middleware and key applications The Android SDK provides

the tools and APIs necessary to begin developing applications on the Android

platform using the Java programming language

Terminology

Today in the market consumer have a lot of options for every product

whether it be an IT product or Home PCs or consumer durables or a FMCG product

This study may be helpful for company to know about the factors affecting the

consumer behavior and patterns of the consumer It may also be helpful to know the

specific requirement of customer so that the customer can be easily satisfied

Moreover this study helps to know the buying habits and patterns of customer The

study will help the company to understand the relationship that a consumer have with

their Apple product It will help to ascertain the reason which makes the undisputed

leader in almost every segment in which they operate

All Apple Professional Development facilitators are educators themselves

That gives them a unique view they know whatrsquos important in the classroom so they

can ensure that you learn about your Apple products and how they can best serve you

and your students We have created workshops in the following categories

These curriculum-focused workshops help teachers apply their skills with

Apple products to specific areas and disciplines to produce effective personal

learning for their students

Focused on technology skills these foundational workshops help teachers

become confident and comfortable integrating Apple products into their teaching

strategies

These workshops for school leaders and Education decision-makers focus on

issues important to success such as visioning and planning

Our research investigated the role of social norms in an extended theory of

planned behavior (TPB) in the explanation of prostatecolorectal cancer screening

(CS) intention and the prediction of CS uptake among men

45

Apple is well known for giving its customers things that they need but didnt

know they needed until the product shipped In that spirit Apple is in a unique

position to make further gains with that philosophy especially as other companies

pull back reduce RampD or get out of some markets completely

I written before about how Apples financial position gives it a unique

competitive advantage over the competition That discussion pointed to how Apple

can pay cash for components get to the front of supplier delivery schedules then

through volume drive prices down putting extreme price pressure on the

competition while they develop the next generation with RampD dollars

Even as Apple does this they are mindful of their brand Selling cheap

products doesnt sit well with Apple and they definitely dont want to undercut or

cannibalize other product lines

So if one asks the question about what Apple can deliver in a time when

customers are watching every penny its silly to envision a cheaper stripped down

version of a product thats already doing well Instead as Apple ponders how to

deliver new products to cost conscious customers the company tends to think about

holes in the market that can be exploited with their technology -- but which dont

undercut current products

There are other considerations as well For example the iPod touch doesnt

have a camera or an FM radio Other than the CPU it doesnt radiate and can

therefore be used in corporate or government environments that would otherwise

forbid a device that could be a security concern Our fantasies often neglect to

consider such things Because people expect to use their iPhone anywhere that

device has a different set of design constraints

Availability of multi-modal logistics services has been introduced and

occupational safety and health management system elaborated The DTPB can

provide a useful framework for evaluating interventions to increase logisticians

motivations to safety performance The overriding aim of this study was to design

and pilot test a questionnaire for subsequent use in a large-scale survey This study

describes the early stages of a research questionnaire development and a pilot study

The main results of this pilot study that the questionnaire proved to be reliable and

the analysis although preliminary provided strong support for the predictive power

of the DTPB The evaluation led to minor changes in the questionnaire Currently

46

the relevant literature surrounding the DTPB reveals a lack of research that utilizes

empirically validated theories in the field of logistics safety There is therefore a need

to consider more practical issues that emerge when applying the theory As is often

the case with the DTPB questionnaire the participants thought the questionnaire was

rather long This is important given that lengthy questionnaires can impact on data

quality through reduced completion rates due to factors such as lowered participant

motivation The length of the questionnaire could be accommodated thereby

encouraging participation Another comment levied at the DTPB questionnaire is that

it appears rather repetitive Indeed responses received in the present context included

wersquove answered that already Alternatively it may be better to group the outcomes

and behavioural belief statements and address the issue of similarity

Although the key purpose of this study was to develop and pilot a

questionnaire and not to generalize its findings it is of interest to note that the

occupational doctors advice has significant relationship to safety performance One

possible reason is that occupational safety and health information is not easily

available thereby increasing the reliance of the workers on the occupational doctors

advice This finding together with the significant influence of peer culture within the

DTPB framework would seem to strengthen the view that increasing exposure of

logisticians to occupational safety and health may encourage more positive

subjective norms and implies that contact with occupational doctors may encourage

the logisticians to work safely

Deeper interpretation suggests that peers causal attributions regarding safety

performance in their workplace may exert a comparatively strong influence over

logisticians991257 safety It also adds weight to the suggestion that occupational safety

and health training should form part of the logistics company991257s annual training plan

and as such supports the view that occupational safety and health intervention

programmes are required

He findings from questionnaire pilot test seem to corroborate previous

research by suggesting that subjective norms is a key issue to be addressed in any

occupational safety and programme as is the case of the logistics sector The result is

in line with the results reported by Hamilton and White Paris and Van den Broucke

and Fogarty and Shaw who found subjective norms to be important in affecting

adoption of a system As such it would seem that efforts should be made to enhance

knowledge and in particular to highlight the benefits of safety performance for both

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

REFERENCES

Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 42: Thesis Leadership of Apple

32

Design of minimum maximum mean and standard deviation of each item

can be refer rend to the table 42 below Based on the table it reveals that the

minimum value for the directive leadership style is 1 and maximum is 5 In term of

mean and standard deviation of the directive leadership style are 257 413 1144

and 1336 respectively

For supportive leadership style the minimum mean will be 334 and the

highest are 444 For standard deviation is 0991 and 1386 respectively

For minimum value for participative leadership style will be 1 and the

maximum is 5 in addition to that the mean and standard deviation of the variable is

between 367 to 444 and 367 and 1040 and 1264 respectively

The achievement oriented leadership style the mean and standard deviation

of the variable is between 349 to 413 and 1021 to 1165

For motivation achievement based on individual perception the minimum

values of variable range from 1 to 2 and the maximum variable is 5 Mean and

standard deviation of the variable is between 253 to 459 and 0906 to 1335

Variableconstruct Mean Std Deviation

Directive 358 1145

1 He has the final word in the office

matters

373 1336

2 He emphasizes that all rules and

regulations

257 1144

3 He give clear explanations of what is

expected of other

365 1224

4 He give subordinates explicit

instructions for how to do their work

413 1246

5 He show interest in subordinatesrsquo

personal concerns

382 1306

Supportive 383 1190

1 He often mingle with the staff 373 1386

2 He often spent time as necessary to 444 0991

33

hear complaint from staff

3 Providing guidance without pressure

is the

key to being a good leader

362 1259

4 As a rule leaders should allow

subordinates

to appraise their own work

334 1072

5 Leaders should give subordinates

complete

freedom to solve problems on their own

401 1240

Participative 408 1110

1 He is very responsive and easy to be

invited to discuss

367 1264

2 He easily understood 413 1105

3 When things go wrong and he need to

create a strategy to keep a project or process

running on schedule he call a meeting to get his

employees advice

433 1046

4 To get information out He send it by

email memos or voice mail very rarely is a

meeting called His employees are then

expected to act upon the information

384 1040

5 He want to create an environment

where the employees take ownership of the

project I allow them to participate in the

decision making process

444 1096

Achievement Oriented 387 1103

1 He determines the duties of staff 391 1113

2 He describes the conditions and tasks

and clearly what is expected

349 1021

3 He explain the level of performance 382 1165

34

that is expected of subordinates

4 He give vague explanations of what is

expected of subordinates on the job

413 1107

5 He consistently set challenging goals

for subordinates to attain

401 1110

Motivation Level 345 1178

1 1 I feel annoyed when thinking about

the things I would like to do new work

459 0906

2 I am ambitious in my career 288 1233

3 I am energized when

people count on me for ideas

439 0947

4 When involved in group projects my

team membersrsquo problems are my problems

301 1211

5 I find pleasure in recognizing and

celebrating the accomplishments of others

290 1125

6 As a practice I ask people

challenging questions when we are working on

projects together

301 1211

7 I take delight in complimenting

people I work with when progress is made

411 1190

8 I find it easy to be the cheerleader for

others when times are good and when times are

bad

382 1179

9 Team accomplishment is more

important to me than my own personal

accomplishments

321 1327

10 When involved in group projects I

am inclined to let my ideas be known

253 1335

Table 42 leadership style

35

44 RELIABILITY ANALYSIS

According to Hinton (2004) recommended four cut-off points for steadiness

which includes outstanding reliability (090 and above) high reliability (070 ndash 090)

moderate reliability (050 ndash 070) and low reliability (050 and below)

000 050 Low Reliability

050 070 Moderate Reliability

070 090 High Reliability

090 100 Outstanding

Reliability

Table 43 Reliability Analysis

Based on table 43 there are five constructs directive supportive

participative achievement-oriented and motivation level shown Cronbachrsquos Alpha

values of 0865 0914 0970 0974 and 0883 respectively None of constructs

confirm low reliability The high Cronbachrsquos Alpa values for all establish contain

that they are inwardly uniform That means all element of each establishes are

measuring the identical content creation In the nutshell the higher the Cronbachrsquos

Alpha value of a construct the higher the reliability is of measuring the same

construct

Const

ructs

Sample

Size(n)

No

of Items

Cronbachrsquos

Alpha (a)

Type

Direc 100 5 0865 High Reliability

36

tive

Supp

ortive

100 5 0914 Outstanding

Reliability

Partic

ipative

100 5 0970 Outstanding

Reliability

Achi

evement

100 5 0974 Outstanding

Reliability

Level

of Staff

Motivation

100 10 0883 Outstanding

Reliability

Table 44 Reliability Test

45 CORRELATION MATRIX

Correlation analysis was used to conclude and decide relationships between

two variables measured Toward this end Pearson correlation test was used to

diagnose whether leadership styles and motivation level are relevant to each other

Table 44 presents the correlation matrix results

Table 44 shows the relation of independent variables with motivation level

For finding the relation significant level plt 005 and plt 001were chosen

The value of correlation coefficient r for directive leadership style is 0356

with plt 005 which show a moderate relationship with the level of staff motivation

It is found that the value of correlation coefficient r for supportive leadership

style is 0369 with plt 001 show a strong relationship with the level of staff

motivation

Participative leadership style carry correlation coefficient value r of 035 2

with plt 005 which show a moderate relationship with the level of staff motivation

For achievement oriented leadership style the coefficient valuer is 0430

with plt 001 which show a strong relationship with the level of staff motivation

37

Correlation is significant at the 001 level (1-tailed)

Correlation is significant at the 005 level (1-tailed)

Constructs Directive Supportive Participative Achievement Motivation

() () () ()

Directive 1 0691 0717 0799 0356

0000 0000 0000 0012

() () ()

Supportive 1 0877 0676 0369

0000 0000 0009

() ()

Participative 1 0736 0352

0000 0012

()

Achievemen

t

1 0430

0022

Motivation 1

Table 45 Correlation between leadership styles and the level of staff

motivation

46 REGRESSION ANALYSIS

In this study multiple regression analysis was applied Each variable from

factor scores were used in the analysis Table 45 shows the results of multiple

regression analysis of the research The findings showed that leadership styles were

not significant and negatively correlate with level of motivation of staff The R2 =

38

0184 indicates that 1840 of the variance in variable level of motivation of the

staff (dependent variable) can be explained by leadership styles

Beta coefficient the achievement oriented has the highest B β =0225

followed by supportive leadership style β = 0111 directive β =0024 and the lowest

is participative leadership style is β = - 0003That means one unit increase in

directive leadership style will lead to 0024 increase in the level of motivation for

supportive leadership style one unit increase will lead to 00111 increase in the level

of motivation one unit increase in participative will lead to -0003 change in the

level of motivation of staff and one unit increase in achievement oriented will lead

to 0225 increase to the level of motivation of staff The findings explain that the

components of the leadership styles do not explain the level of motivation of the

staff

Instruction

R2=0184

Adjusted R2=0103 F= 2499 p lt 005

Dependent Variable Level of staff Motivation

Unstandardised

Coefficients

Standardise

d

Coefficient

Model B Std Error Beta t Sig

(Constant) 2268 0446 5430 0000

Total Score Directive 0024 0186 0031 0144 0984

Total Score Supportive 0101 0177 0161 0691 0585

Total Score Participative -0003 0191 -0055 -0020 1082

Total Score Achievement 0225 0170 0312 1456 0210

39

Table 46 Multiple Regression Analysis (n=50)

40

Chapter 5

CONCLUSION AND RECOMMENDATION

51 INTRODUCTION

This chapter target to discuss the outcome shown in the previous chapters by

setting against them with those finding principles and earlier investigation in the

common field Moreover the investigationrsquos confines and recommendations for the

future research and practice are shown in this chapter

52 DISCUSSION OF FINDING

The objectives of this investigation were to determine the relationship

between leadership style and motivation level It is a study of Apple Incorporation

The outcome of this investigation gives that the leadership styles are supported to the

level of staff motivation The independents variables had correlation with the level of

the staff motivation that is illustrated in Table 42 in the preceding chapter

Based on the analysis of the research (Sample the leadership styles of the

manager of the Apple Incorporation) is significant with the leadership style which

has been practiced by Chief Executive Officer of Apple Incorporation in the District

41

of Johor Bahru Johor James Liow 1992) Analysis from the research found that the

most dominant leadership is achievement oriented followed by supportive directive

participative and achievement oriented

In discussing the results the researchers prefer to discuss each hypothesis

separately in order to get an accurate and complete perceptive of the relationship

between leadership style and motivation level

The results revealed that the respondents perceived the all four leadership

styles of the manager have relation with their level of motivation towards their jobs

Furthermore the results revealed that there is significant relationship between

leadership style and motivation level

What is remarkable here is that this findings correlates strongly with the

arguments that say that relationship between leadership style and motivation level

can be both influential and no influential with staffrsquos motivation and his or her

leadership styles depends on his or her choice of the style that suits the situation or

the company

For example the researchers of University Malaya claimed that the

leadership styles of leader had relationship with staffrsquos motivation but depending on

their jobs according to the job description and the organizational chart that informs

employees what when and how tasks should be done

53 LIMITATION OF STUDY

One of the limitations in research includes lack of adequate information on a

particular subject Research equipments are very hard or expensive to acquire leading

to formulation mere assumptions Another hindrance is poor or inaccessibility to the

region of study

Some of the limitations of doing a research include access of information

availability of enough resources and time management The availability of experts in

42

editing and guidance may also be minimal where support from friends or

organisation may not be enough

The limitations of the study are those characteristics of design or

methodology that impacted or influenced the application or interpretation of the

results of your study They are the constraints on generalizability and utility of

findings that are the result of the ways in which you chose to design the study andor

the method used to establish internal and external validity

Another limitation related to building the evidence about ldquosurvival of

consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin

spiritrdquo Not knowing all of your extended family members limits your ability to

verify statements communicated by the Medium When information related to a

discarnate is not verified this result could be related to the sitterrsquos limitations but it

may also be related to the Medium These challenges however highlight the

limitations of spirit communication and in general further highlights the complexity

of studying the ldquoA study of Apple Incorporationrdquo

Limitations in research methods vary depending on the type of method used

and how it was conducted They include language barriers you might want to do a

research on something that is in a language which you do not understand and the

production of a translator is not available You might also be short of the research

materials and others are not immediately available among others

Limitations are influences that the researcher cannot control They are the

shortcomings conditions or influences that cannot be controlled by the researcher

that place restrictions on your methodology and conclusions Any limitations that

might influence the results should be mentioned

54 SUGGESTIONS FOR FUTURE RESEARCH

From this research the researcher recommends a several means that could be

taken to improve staffrsquos motivation by concentrating on leadership styles

43

According to Marketing minds (2012) Apple Inc uses the Apple brand to

compete across several highly competitive markets including the personal computer

industry with its Macintosh line of computerslaptops and related software the

consumer electronics industry with products such as the iPod digital music

distribution through iTunes Music Store the smart phone market with the Apple

iPhone magazine book games and applications publishing via the AppsStore for

iPhone and the iPad tablet computing device and movie and TV content distribution

with Apple TV The company is also establishing a very strong marketing presence

relative to the rival (Google) in the advertising market via its business Apps and iAd

network Steve Jobs the co-Founder of Apple described the company as being a

mobile devices company largest in the world as their revenues are bigger than

Nokia Samsung or Sonys mobile devices business

The story started two months ago when Google released its first smart phone

This new smart phone made by a Taiwanese company called HTC and the phone

called Nexus One After three weeks Apple Company said is going to sue the

manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC

The company which has been releasing iPhone since 2007 believes that HTC

illegally used 20 patents of Apple These patents are related to user interface

architecture and hardware of iPhone Apple Company filed a lawsuit in US District

Court in Delaware and an objection presented to the International Trade Commission

in USA too

In response to these accusations made by Apple Company against HTC

company The HTC denied Applersquos allegations and declared to fight the suit In other

response HTC said it has been making phones for a far longer time than Apple

including a touch screen device called the XDA that predates the iPhone by about 5

years

Implications

The implications here appear to be that HTCrsquos technological primary somehow goes

against Applersquos claims that the company violated 20 of its patents And while itrsquos

certainly possible that that might be the case itrsquos hard to accept that argument

without a list of patents to back it up

Patents

44

Here some of the patents that Apple Company accusing HTC Company used them

for its new Nexus phone manufactured for Google They are Multi-touch Screen

Multifinger gestures device integration and multitasking accelerometer patents

What is Android Android is a software installed in the mobile devices that includes

an operating system middleware and key applications The Android SDK provides

the tools and APIs necessary to begin developing applications on the Android

platform using the Java programming language

Terminology

Today in the market consumer have a lot of options for every product

whether it be an IT product or Home PCs or consumer durables or a FMCG product

This study may be helpful for company to know about the factors affecting the

consumer behavior and patterns of the consumer It may also be helpful to know the

specific requirement of customer so that the customer can be easily satisfied

Moreover this study helps to know the buying habits and patterns of customer The

study will help the company to understand the relationship that a consumer have with

their Apple product It will help to ascertain the reason which makes the undisputed

leader in almost every segment in which they operate

All Apple Professional Development facilitators are educators themselves

That gives them a unique view they know whatrsquos important in the classroom so they

can ensure that you learn about your Apple products and how they can best serve you

and your students We have created workshops in the following categories

These curriculum-focused workshops help teachers apply their skills with

Apple products to specific areas and disciplines to produce effective personal

learning for their students

Focused on technology skills these foundational workshops help teachers

become confident and comfortable integrating Apple products into their teaching

strategies

These workshops for school leaders and Education decision-makers focus on

issues important to success such as visioning and planning

Our research investigated the role of social norms in an extended theory of

planned behavior (TPB) in the explanation of prostatecolorectal cancer screening

(CS) intention and the prediction of CS uptake among men

45

Apple is well known for giving its customers things that they need but didnt

know they needed until the product shipped In that spirit Apple is in a unique

position to make further gains with that philosophy especially as other companies

pull back reduce RampD or get out of some markets completely

I written before about how Apples financial position gives it a unique

competitive advantage over the competition That discussion pointed to how Apple

can pay cash for components get to the front of supplier delivery schedules then

through volume drive prices down putting extreme price pressure on the

competition while they develop the next generation with RampD dollars

Even as Apple does this they are mindful of their brand Selling cheap

products doesnt sit well with Apple and they definitely dont want to undercut or

cannibalize other product lines

So if one asks the question about what Apple can deliver in a time when

customers are watching every penny its silly to envision a cheaper stripped down

version of a product thats already doing well Instead as Apple ponders how to

deliver new products to cost conscious customers the company tends to think about

holes in the market that can be exploited with their technology -- but which dont

undercut current products

There are other considerations as well For example the iPod touch doesnt

have a camera or an FM radio Other than the CPU it doesnt radiate and can

therefore be used in corporate or government environments that would otherwise

forbid a device that could be a security concern Our fantasies often neglect to

consider such things Because people expect to use their iPhone anywhere that

device has a different set of design constraints

Availability of multi-modal logistics services has been introduced and

occupational safety and health management system elaborated The DTPB can

provide a useful framework for evaluating interventions to increase logisticians

motivations to safety performance The overriding aim of this study was to design

and pilot test a questionnaire for subsequent use in a large-scale survey This study

describes the early stages of a research questionnaire development and a pilot study

The main results of this pilot study that the questionnaire proved to be reliable and

the analysis although preliminary provided strong support for the predictive power

of the DTPB The evaluation led to minor changes in the questionnaire Currently

46

the relevant literature surrounding the DTPB reveals a lack of research that utilizes

empirically validated theories in the field of logistics safety There is therefore a need

to consider more practical issues that emerge when applying the theory As is often

the case with the DTPB questionnaire the participants thought the questionnaire was

rather long This is important given that lengthy questionnaires can impact on data

quality through reduced completion rates due to factors such as lowered participant

motivation The length of the questionnaire could be accommodated thereby

encouraging participation Another comment levied at the DTPB questionnaire is that

it appears rather repetitive Indeed responses received in the present context included

wersquove answered that already Alternatively it may be better to group the outcomes

and behavioural belief statements and address the issue of similarity

Although the key purpose of this study was to develop and pilot a

questionnaire and not to generalize its findings it is of interest to note that the

occupational doctors advice has significant relationship to safety performance One

possible reason is that occupational safety and health information is not easily

available thereby increasing the reliance of the workers on the occupational doctors

advice This finding together with the significant influence of peer culture within the

DTPB framework would seem to strengthen the view that increasing exposure of

logisticians to occupational safety and health may encourage more positive

subjective norms and implies that contact with occupational doctors may encourage

the logisticians to work safely

Deeper interpretation suggests that peers causal attributions regarding safety

performance in their workplace may exert a comparatively strong influence over

logisticians991257 safety It also adds weight to the suggestion that occupational safety

and health training should form part of the logistics company991257s annual training plan

and as such supports the view that occupational safety and health intervention

programmes are required

He findings from questionnaire pilot test seem to corroborate previous

research by suggesting that subjective norms is a key issue to be addressed in any

occupational safety and programme as is the case of the logistics sector The result is

in line with the results reported by Hamilton and White Paris and Van den Broucke

and Fogarty and Shaw who found subjective norms to be important in affecting

adoption of a system As such it would seem that efforts should be made to enhance

knowledge and in particular to highlight the benefits of safety performance for both

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

REFERENCES

Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 43: Thesis Leadership of Apple

33

hear complaint from staff

3 Providing guidance without pressure

is the

key to being a good leader

362 1259

4 As a rule leaders should allow

subordinates

to appraise their own work

334 1072

5 Leaders should give subordinates

complete

freedom to solve problems on their own

401 1240

Participative 408 1110

1 He is very responsive and easy to be

invited to discuss

367 1264

2 He easily understood 413 1105

3 When things go wrong and he need to

create a strategy to keep a project or process

running on schedule he call a meeting to get his

employees advice

433 1046

4 To get information out He send it by

email memos or voice mail very rarely is a

meeting called His employees are then

expected to act upon the information

384 1040

5 He want to create an environment

where the employees take ownership of the

project I allow them to participate in the

decision making process

444 1096

Achievement Oriented 387 1103

1 He determines the duties of staff 391 1113

2 He describes the conditions and tasks

and clearly what is expected

349 1021

3 He explain the level of performance 382 1165

34

that is expected of subordinates

4 He give vague explanations of what is

expected of subordinates on the job

413 1107

5 He consistently set challenging goals

for subordinates to attain

401 1110

Motivation Level 345 1178

1 1 I feel annoyed when thinking about

the things I would like to do new work

459 0906

2 I am ambitious in my career 288 1233

3 I am energized when

people count on me for ideas

439 0947

4 When involved in group projects my

team membersrsquo problems are my problems

301 1211

5 I find pleasure in recognizing and

celebrating the accomplishments of others

290 1125

6 As a practice I ask people

challenging questions when we are working on

projects together

301 1211

7 I take delight in complimenting

people I work with when progress is made

411 1190

8 I find it easy to be the cheerleader for

others when times are good and when times are

bad

382 1179

9 Team accomplishment is more

important to me than my own personal

accomplishments

321 1327

10 When involved in group projects I

am inclined to let my ideas be known

253 1335

Table 42 leadership style

35

44 RELIABILITY ANALYSIS

According to Hinton (2004) recommended four cut-off points for steadiness

which includes outstanding reliability (090 and above) high reliability (070 ndash 090)

moderate reliability (050 ndash 070) and low reliability (050 and below)

000 050 Low Reliability

050 070 Moderate Reliability

070 090 High Reliability

090 100 Outstanding

Reliability

Table 43 Reliability Analysis

Based on table 43 there are five constructs directive supportive

participative achievement-oriented and motivation level shown Cronbachrsquos Alpha

values of 0865 0914 0970 0974 and 0883 respectively None of constructs

confirm low reliability The high Cronbachrsquos Alpa values for all establish contain

that they are inwardly uniform That means all element of each establishes are

measuring the identical content creation In the nutshell the higher the Cronbachrsquos

Alpha value of a construct the higher the reliability is of measuring the same

construct

Const

ructs

Sample

Size(n)

No

of Items

Cronbachrsquos

Alpha (a)

Type

Direc 100 5 0865 High Reliability

36

tive

Supp

ortive

100 5 0914 Outstanding

Reliability

Partic

ipative

100 5 0970 Outstanding

Reliability

Achi

evement

100 5 0974 Outstanding

Reliability

Level

of Staff

Motivation

100 10 0883 Outstanding

Reliability

Table 44 Reliability Test

45 CORRELATION MATRIX

Correlation analysis was used to conclude and decide relationships between

two variables measured Toward this end Pearson correlation test was used to

diagnose whether leadership styles and motivation level are relevant to each other

Table 44 presents the correlation matrix results

Table 44 shows the relation of independent variables with motivation level

For finding the relation significant level plt 005 and plt 001were chosen

The value of correlation coefficient r for directive leadership style is 0356

with plt 005 which show a moderate relationship with the level of staff motivation

It is found that the value of correlation coefficient r for supportive leadership

style is 0369 with plt 001 show a strong relationship with the level of staff

motivation

Participative leadership style carry correlation coefficient value r of 035 2

with plt 005 which show a moderate relationship with the level of staff motivation

For achievement oriented leadership style the coefficient valuer is 0430

with plt 001 which show a strong relationship with the level of staff motivation

37

Correlation is significant at the 001 level (1-tailed)

Correlation is significant at the 005 level (1-tailed)

Constructs Directive Supportive Participative Achievement Motivation

() () () ()

Directive 1 0691 0717 0799 0356

0000 0000 0000 0012

() () ()

Supportive 1 0877 0676 0369

0000 0000 0009

() ()

Participative 1 0736 0352

0000 0012

()

Achievemen

t

1 0430

0022

Motivation 1

Table 45 Correlation between leadership styles and the level of staff

motivation

46 REGRESSION ANALYSIS

In this study multiple regression analysis was applied Each variable from

factor scores were used in the analysis Table 45 shows the results of multiple

regression analysis of the research The findings showed that leadership styles were

not significant and negatively correlate with level of motivation of staff The R2 =

38

0184 indicates that 1840 of the variance in variable level of motivation of the

staff (dependent variable) can be explained by leadership styles

Beta coefficient the achievement oriented has the highest B β =0225

followed by supportive leadership style β = 0111 directive β =0024 and the lowest

is participative leadership style is β = - 0003That means one unit increase in

directive leadership style will lead to 0024 increase in the level of motivation for

supportive leadership style one unit increase will lead to 00111 increase in the level

of motivation one unit increase in participative will lead to -0003 change in the

level of motivation of staff and one unit increase in achievement oriented will lead

to 0225 increase to the level of motivation of staff The findings explain that the

components of the leadership styles do not explain the level of motivation of the

staff

Instruction

R2=0184

Adjusted R2=0103 F= 2499 p lt 005

Dependent Variable Level of staff Motivation

Unstandardised

Coefficients

Standardise

d

Coefficient

Model B Std Error Beta t Sig

(Constant) 2268 0446 5430 0000

Total Score Directive 0024 0186 0031 0144 0984

Total Score Supportive 0101 0177 0161 0691 0585

Total Score Participative -0003 0191 -0055 -0020 1082

Total Score Achievement 0225 0170 0312 1456 0210

39

Table 46 Multiple Regression Analysis (n=50)

40

Chapter 5

CONCLUSION AND RECOMMENDATION

51 INTRODUCTION

This chapter target to discuss the outcome shown in the previous chapters by

setting against them with those finding principles and earlier investigation in the

common field Moreover the investigationrsquos confines and recommendations for the

future research and practice are shown in this chapter

52 DISCUSSION OF FINDING

The objectives of this investigation were to determine the relationship

between leadership style and motivation level It is a study of Apple Incorporation

The outcome of this investigation gives that the leadership styles are supported to the

level of staff motivation The independents variables had correlation with the level of

the staff motivation that is illustrated in Table 42 in the preceding chapter

Based on the analysis of the research (Sample the leadership styles of the

manager of the Apple Incorporation) is significant with the leadership style which

has been practiced by Chief Executive Officer of Apple Incorporation in the District

41

of Johor Bahru Johor James Liow 1992) Analysis from the research found that the

most dominant leadership is achievement oriented followed by supportive directive

participative and achievement oriented

In discussing the results the researchers prefer to discuss each hypothesis

separately in order to get an accurate and complete perceptive of the relationship

between leadership style and motivation level

The results revealed that the respondents perceived the all four leadership

styles of the manager have relation with their level of motivation towards their jobs

Furthermore the results revealed that there is significant relationship between

leadership style and motivation level

What is remarkable here is that this findings correlates strongly with the

arguments that say that relationship between leadership style and motivation level

can be both influential and no influential with staffrsquos motivation and his or her

leadership styles depends on his or her choice of the style that suits the situation or

the company

For example the researchers of University Malaya claimed that the

leadership styles of leader had relationship with staffrsquos motivation but depending on

their jobs according to the job description and the organizational chart that informs

employees what when and how tasks should be done

53 LIMITATION OF STUDY

One of the limitations in research includes lack of adequate information on a

particular subject Research equipments are very hard or expensive to acquire leading

to formulation mere assumptions Another hindrance is poor or inaccessibility to the

region of study

Some of the limitations of doing a research include access of information

availability of enough resources and time management The availability of experts in

42

editing and guidance may also be minimal where support from friends or

organisation may not be enough

The limitations of the study are those characteristics of design or

methodology that impacted or influenced the application or interpretation of the

results of your study They are the constraints on generalizability and utility of

findings that are the result of the ways in which you chose to design the study andor

the method used to establish internal and external validity

Another limitation related to building the evidence about ldquosurvival of

consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin

spiritrdquo Not knowing all of your extended family members limits your ability to

verify statements communicated by the Medium When information related to a

discarnate is not verified this result could be related to the sitterrsquos limitations but it

may also be related to the Medium These challenges however highlight the

limitations of spirit communication and in general further highlights the complexity

of studying the ldquoA study of Apple Incorporationrdquo

Limitations in research methods vary depending on the type of method used

and how it was conducted They include language barriers you might want to do a

research on something that is in a language which you do not understand and the

production of a translator is not available You might also be short of the research

materials and others are not immediately available among others

Limitations are influences that the researcher cannot control They are the

shortcomings conditions or influences that cannot be controlled by the researcher

that place restrictions on your methodology and conclusions Any limitations that

might influence the results should be mentioned

54 SUGGESTIONS FOR FUTURE RESEARCH

From this research the researcher recommends a several means that could be

taken to improve staffrsquos motivation by concentrating on leadership styles

43

According to Marketing minds (2012) Apple Inc uses the Apple brand to

compete across several highly competitive markets including the personal computer

industry with its Macintosh line of computerslaptops and related software the

consumer electronics industry with products such as the iPod digital music

distribution through iTunes Music Store the smart phone market with the Apple

iPhone magazine book games and applications publishing via the AppsStore for

iPhone and the iPad tablet computing device and movie and TV content distribution

with Apple TV The company is also establishing a very strong marketing presence

relative to the rival (Google) in the advertising market via its business Apps and iAd

network Steve Jobs the co-Founder of Apple described the company as being a

mobile devices company largest in the world as their revenues are bigger than

Nokia Samsung or Sonys mobile devices business

The story started two months ago when Google released its first smart phone

This new smart phone made by a Taiwanese company called HTC and the phone

called Nexus One After three weeks Apple Company said is going to sue the

manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC

The company which has been releasing iPhone since 2007 believes that HTC

illegally used 20 patents of Apple These patents are related to user interface

architecture and hardware of iPhone Apple Company filed a lawsuit in US District

Court in Delaware and an objection presented to the International Trade Commission

in USA too

In response to these accusations made by Apple Company against HTC

company The HTC denied Applersquos allegations and declared to fight the suit In other

response HTC said it has been making phones for a far longer time than Apple

including a touch screen device called the XDA that predates the iPhone by about 5

years

Implications

The implications here appear to be that HTCrsquos technological primary somehow goes

against Applersquos claims that the company violated 20 of its patents And while itrsquos

certainly possible that that might be the case itrsquos hard to accept that argument

without a list of patents to back it up

Patents

44

Here some of the patents that Apple Company accusing HTC Company used them

for its new Nexus phone manufactured for Google They are Multi-touch Screen

Multifinger gestures device integration and multitasking accelerometer patents

What is Android Android is a software installed in the mobile devices that includes

an operating system middleware and key applications The Android SDK provides

the tools and APIs necessary to begin developing applications on the Android

platform using the Java programming language

Terminology

Today in the market consumer have a lot of options for every product

whether it be an IT product or Home PCs or consumer durables or a FMCG product

This study may be helpful for company to know about the factors affecting the

consumer behavior and patterns of the consumer It may also be helpful to know the

specific requirement of customer so that the customer can be easily satisfied

Moreover this study helps to know the buying habits and patterns of customer The

study will help the company to understand the relationship that a consumer have with

their Apple product It will help to ascertain the reason which makes the undisputed

leader in almost every segment in which they operate

All Apple Professional Development facilitators are educators themselves

That gives them a unique view they know whatrsquos important in the classroom so they

can ensure that you learn about your Apple products and how they can best serve you

and your students We have created workshops in the following categories

These curriculum-focused workshops help teachers apply their skills with

Apple products to specific areas and disciplines to produce effective personal

learning for their students

Focused on technology skills these foundational workshops help teachers

become confident and comfortable integrating Apple products into their teaching

strategies

These workshops for school leaders and Education decision-makers focus on

issues important to success such as visioning and planning

Our research investigated the role of social norms in an extended theory of

planned behavior (TPB) in the explanation of prostatecolorectal cancer screening

(CS) intention and the prediction of CS uptake among men

45

Apple is well known for giving its customers things that they need but didnt

know they needed until the product shipped In that spirit Apple is in a unique

position to make further gains with that philosophy especially as other companies

pull back reduce RampD or get out of some markets completely

I written before about how Apples financial position gives it a unique

competitive advantage over the competition That discussion pointed to how Apple

can pay cash for components get to the front of supplier delivery schedules then

through volume drive prices down putting extreme price pressure on the

competition while they develop the next generation with RampD dollars

Even as Apple does this they are mindful of their brand Selling cheap

products doesnt sit well with Apple and they definitely dont want to undercut or

cannibalize other product lines

So if one asks the question about what Apple can deliver in a time when

customers are watching every penny its silly to envision a cheaper stripped down

version of a product thats already doing well Instead as Apple ponders how to

deliver new products to cost conscious customers the company tends to think about

holes in the market that can be exploited with their technology -- but which dont

undercut current products

There are other considerations as well For example the iPod touch doesnt

have a camera or an FM radio Other than the CPU it doesnt radiate and can

therefore be used in corporate or government environments that would otherwise

forbid a device that could be a security concern Our fantasies often neglect to

consider such things Because people expect to use their iPhone anywhere that

device has a different set of design constraints

Availability of multi-modal logistics services has been introduced and

occupational safety and health management system elaborated The DTPB can

provide a useful framework for evaluating interventions to increase logisticians

motivations to safety performance The overriding aim of this study was to design

and pilot test a questionnaire for subsequent use in a large-scale survey This study

describes the early stages of a research questionnaire development and a pilot study

The main results of this pilot study that the questionnaire proved to be reliable and

the analysis although preliminary provided strong support for the predictive power

of the DTPB The evaluation led to minor changes in the questionnaire Currently

46

the relevant literature surrounding the DTPB reveals a lack of research that utilizes

empirically validated theories in the field of logistics safety There is therefore a need

to consider more practical issues that emerge when applying the theory As is often

the case with the DTPB questionnaire the participants thought the questionnaire was

rather long This is important given that lengthy questionnaires can impact on data

quality through reduced completion rates due to factors such as lowered participant

motivation The length of the questionnaire could be accommodated thereby

encouraging participation Another comment levied at the DTPB questionnaire is that

it appears rather repetitive Indeed responses received in the present context included

wersquove answered that already Alternatively it may be better to group the outcomes

and behavioural belief statements and address the issue of similarity

Although the key purpose of this study was to develop and pilot a

questionnaire and not to generalize its findings it is of interest to note that the

occupational doctors advice has significant relationship to safety performance One

possible reason is that occupational safety and health information is not easily

available thereby increasing the reliance of the workers on the occupational doctors

advice This finding together with the significant influence of peer culture within the

DTPB framework would seem to strengthen the view that increasing exposure of

logisticians to occupational safety and health may encourage more positive

subjective norms and implies that contact with occupational doctors may encourage

the logisticians to work safely

Deeper interpretation suggests that peers causal attributions regarding safety

performance in their workplace may exert a comparatively strong influence over

logisticians991257 safety It also adds weight to the suggestion that occupational safety

and health training should form part of the logistics company991257s annual training plan

and as such supports the view that occupational safety and health intervention

programmes are required

He findings from questionnaire pilot test seem to corroborate previous

research by suggesting that subjective norms is a key issue to be addressed in any

occupational safety and programme as is the case of the logistics sector The result is

in line with the results reported by Hamilton and White Paris and Van den Broucke

and Fogarty and Shaw who found subjective norms to be important in affecting

adoption of a system As such it would seem that efforts should be made to enhance

knowledge and in particular to highlight the benefits of safety performance for both

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

REFERENCES

Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 44: Thesis Leadership of Apple

34

that is expected of subordinates

4 He give vague explanations of what is

expected of subordinates on the job

413 1107

5 He consistently set challenging goals

for subordinates to attain

401 1110

Motivation Level 345 1178

1 1 I feel annoyed when thinking about

the things I would like to do new work

459 0906

2 I am ambitious in my career 288 1233

3 I am energized when

people count on me for ideas

439 0947

4 When involved in group projects my

team membersrsquo problems are my problems

301 1211

5 I find pleasure in recognizing and

celebrating the accomplishments of others

290 1125

6 As a practice I ask people

challenging questions when we are working on

projects together

301 1211

7 I take delight in complimenting

people I work with when progress is made

411 1190

8 I find it easy to be the cheerleader for

others when times are good and when times are

bad

382 1179

9 Team accomplishment is more

important to me than my own personal

accomplishments

321 1327

10 When involved in group projects I

am inclined to let my ideas be known

253 1335

Table 42 leadership style

35

44 RELIABILITY ANALYSIS

According to Hinton (2004) recommended four cut-off points for steadiness

which includes outstanding reliability (090 and above) high reliability (070 ndash 090)

moderate reliability (050 ndash 070) and low reliability (050 and below)

000 050 Low Reliability

050 070 Moderate Reliability

070 090 High Reliability

090 100 Outstanding

Reliability

Table 43 Reliability Analysis

Based on table 43 there are five constructs directive supportive

participative achievement-oriented and motivation level shown Cronbachrsquos Alpha

values of 0865 0914 0970 0974 and 0883 respectively None of constructs

confirm low reliability The high Cronbachrsquos Alpa values for all establish contain

that they are inwardly uniform That means all element of each establishes are

measuring the identical content creation In the nutshell the higher the Cronbachrsquos

Alpha value of a construct the higher the reliability is of measuring the same

construct

Const

ructs

Sample

Size(n)

No

of Items

Cronbachrsquos

Alpha (a)

Type

Direc 100 5 0865 High Reliability

36

tive

Supp

ortive

100 5 0914 Outstanding

Reliability

Partic

ipative

100 5 0970 Outstanding

Reliability

Achi

evement

100 5 0974 Outstanding

Reliability

Level

of Staff

Motivation

100 10 0883 Outstanding

Reliability

Table 44 Reliability Test

45 CORRELATION MATRIX

Correlation analysis was used to conclude and decide relationships between

two variables measured Toward this end Pearson correlation test was used to

diagnose whether leadership styles and motivation level are relevant to each other

Table 44 presents the correlation matrix results

Table 44 shows the relation of independent variables with motivation level

For finding the relation significant level plt 005 and plt 001were chosen

The value of correlation coefficient r for directive leadership style is 0356

with plt 005 which show a moderate relationship with the level of staff motivation

It is found that the value of correlation coefficient r for supportive leadership

style is 0369 with plt 001 show a strong relationship with the level of staff

motivation

Participative leadership style carry correlation coefficient value r of 035 2

with plt 005 which show a moderate relationship with the level of staff motivation

For achievement oriented leadership style the coefficient valuer is 0430

with plt 001 which show a strong relationship with the level of staff motivation

37

Correlation is significant at the 001 level (1-tailed)

Correlation is significant at the 005 level (1-tailed)

Constructs Directive Supportive Participative Achievement Motivation

() () () ()

Directive 1 0691 0717 0799 0356

0000 0000 0000 0012

() () ()

Supportive 1 0877 0676 0369

0000 0000 0009

() ()

Participative 1 0736 0352

0000 0012

()

Achievemen

t

1 0430

0022

Motivation 1

Table 45 Correlation between leadership styles and the level of staff

motivation

46 REGRESSION ANALYSIS

In this study multiple regression analysis was applied Each variable from

factor scores were used in the analysis Table 45 shows the results of multiple

regression analysis of the research The findings showed that leadership styles were

not significant and negatively correlate with level of motivation of staff The R2 =

38

0184 indicates that 1840 of the variance in variable level of motivation of the

staff (dependent variable) can be explained by leadership styles

Beta coefficient the achievement oriented has the highest B β =0225

followed by supportive leadership style β = 0111 directive β =0024 and the lowest

is participative leadership style is β = - 0003That means one unit increase in

directive leadership style will lead to 0024 increase in the level of motivation for

supportive leadership style one unit increase will lead to 00111 increase in the level

of motivation one unit increase in participative will lead to -0003 change in the

level of motivation of staff and one unit increase in achievement oriented will lead

to 0225 increase to the level of motivation of staff The findings explain that the

components of the leadership styles do not explain the level of motivation of the

staff

Instruction

R2=0184

Adjusted R2=0103 F= 2499 p lt 005

Dependent Variable Level of staff Motivation

Unstandardised

Coefficients

Standardise

d

Coefficient

Model B Std Error Beta t Sig

(Constant) 2268 0446 5430 0000

Total Score Directive 0024 0186 0031 0144 0984

Total Score Supportive 0101 0177 0161 0691 0585

Total Score Participative -0003 0191 -0055 -0020 1082

Total Score Achievement 0225 0170 0312 1456 0210

39

Table 46 Multiple Regression Analysis (n=50)

40

Chapter 5

CONCLUSION AND RECOMMENDATION

51 INTRODUCTION

This chapter target to discuss the outcome shown in the previous chapters by

setting against them with those finding principles and earlier investigation in the

common field Moreover the investigationrsquos confines and recommendations for the

future research and practice are shown in this chapter

52 DISCUSSION OF FINDING

The objectives of this investigation were to determine the relationship

between leadership style and motivation level It is a study of Apple Incorporation

The outcome of this investigation gives that the leadership styles are supported to the

level of staff motivation The independents variables had correlation with the level of

the staff motivation that is illustrated in Table 42 in the preceding chapter

Based on the analysis of the research (Sample the leadership styles of the

manager of the Apple Incorporation) is significant with the leadership style which

has been practiced by Chief Executive Officer of Apple Incorporation in the District

41

of Johor Bahru Johor James Liow 1992) Analysis from the research found that the

most dominant leadership is achievement oriented followed by supportive directive

participative and achievement oriented

In discussing the results the researchers prefer to discuss each hypothesis

separately in order to get an accurate and complete perceptive of the relationship

between leadership style and motivation level

The results revealed that the respondents perceived the all four leadership

styles of the manager have relation with their level of motivation towards their jobs

Furthermore the results revealed that there is significant relationship between

leadership style and motivation level

What is remarkable here is that this findings correlates strongly with the

arguments that say that relationship between leadership style and motivation level

can be both influential and no influential with staffrsquos motivation and his or her

leadership styles depends on his or her choice of the style that suits the situation or

the company

For example the researchers of University Malaya claimed that the

leadership styles of leader had relationship with staffrsquos motivation but depending on

their jobs according to the job description and the organizational chart that informs

employees what when and how tasks should be done

53 LIMITATION OF STUDY

One of the limitations in research includes lack of adequate information on a

particular subject Research equipments are very hard or expensive to acquire leading

to formulation mere assumptions Another hindrance is poor or inaccessibility to the

region of study

Some of the limitations of doing a research include access of information

availability of enough resources and time management The availability of experts in

42

editing and guidance may also be minimal where support from friends or

organisation may not be enough

The limitations of the study are those characteristics of design or

methodology that impacted or influenced the application or interpretation of the

results of your study They are the constraints on generalizability and utility of

findings that are the result of the ways in which you chose to design the study andor

the method used to establish internal and external validity

Another limitation related to building the evidence about ldquosurvival of

consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin

spiritrdquo Not knowing all of your extended family members limits your ability to

verify statements communicated by the Medium When information related to a

discarnate is not verified this result could be related to the sitterrsquos limitations but it

may also be related to the Medium These challenges however highlight the

limitations of spirit communication and in general further highlights the complexity

of studying the ldquoA study of Apple Incorporationrdquo

Limitations in research methods vary depending on the type of method used

and how it was conducted They include language barriers you might want to do a

research on something that is in a language which you do not understand and the

production of a translator is not available You might also be short of the research

materials and others are not immediately available among others

Limitations are influences that the researcher cannot control They are the

shortcomings conditions or influences that cannot be controlled by the researcher

that place restrictions on your methodology and conclusions Any limitations that

might influence the results should be mentioned

54 SUGGESTIONS FOR FUTURE RESEARCH

From this research the researcher recommends a several means that could be

taken to improve staffrsquos motivation by concentrating on leadership styles

43

According to Marketing minds (2012) Apple Inc uses the Apple brand to

compete across several highly competitive markets including the personal computer

industry with its Macintosh line of computerslaptops and related software the

consumer electronics industry with products such as the iPod digital music

distribution through iTunes Music Store the smart phone market with the Apple

iPhone magazine book games and applications publishing via the AppsStore for

iPhone and the iPad tablet computing device and movie and TV content distribution

with Apple TV The company is also establishing a very strong marketing presence

relative to the rival (Google) in the advertising market via its business Apps and iAd

network Steve Jobs the co-Founder of Apple described the company as being a

mobile devices company largest in the world as their revenues are bigger than

Nokia Samsung or Sonys mobile devices business

The story started two months ago when Google released its first smart phone

This new smart phone made by a Taiwanese company called HTC and the phone

called Nexus One After three weeks Apple Company said is going to sue the

manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC

The company which has been releasing iPhone since 2007 believes that HTC

illegally used 20 patents of Apple These patents are related to user interface

architecture and hardware of iPhone Apple Company filed a lawsuit in US District

Court in Delaware and an objection presented to the International Trade Commission

in USA too

In response to these accusations made by Apple Company against HTC

company The HTC denied Applersquos allegations and declared to fight the suit In other

response HTC said it has been making phones for a far longer time than Apple

including a touch screen device called the XDA that predates the iPhone by about 5

years

Implications

The implications here appear to be that HTCrsquos technological primary somehow goes

against Applersquos claims that the company violated 20 of its patents And while itrsquos

certainly possible that that might be the case itrsquos hard to accept that argument

without a list of patents to back it up

Patents

44

Here some of the patents that Apple Company accusing HTC Company used them

for its new Nexus phone manufactured for Google They are Multi-touch Screen

Multifinger gestures device integration and multitasking accelerometer patents

What is Android Android is a software installed in the mobile devices that includes

an operating system middleware and key applications The Android SDK provides

the tools and APIs necessary to begin developing applications on the Android

platform using the Java programming language

Terminology

Today in the market consumer have a lot of options for every product

whether it be an IT product or Home PCs or consumer durables or a FMCG product

This study may be helpful for company to know about the factors affecting the

consumer behavior and patterns of the consumer It may also be helpful to know the

specific requirement of customer so that the customer can be easily satisfied

Moreover this study helps to know the buying habits and patterns of customer The

study will help the company to understand the relationship that a consumer have with

their Apple product It will help to ascertain the reason which makes the undisputed

leader in almost every segment in which they operate

All Apple Professional Development facilitators are educators themselves

That gives them a unique view they know whatrsquos important in the classroom so they

can ensure that you learn about your Apple products and how they can best serve you

and your students We have created workshops in the following categories

These curriculum-focused workshops help teachers apply their skills with

Apple products to specific areas and disciplines to produce effective personal

learning for their students

Focused on technology skills these foundational workshops help teachers

become confident and comfortable integrating Apple products into their teaching

strategies

These workshops for school leaders and Education decision-makers focus on

issues important to success such as visioning and planning

Our research investigated the role of social norms in an extended theory of

planned behavior (TPB) in the explanation of prostatecolorectal cancer screening

(CS) intention and the prediction of CS uptake among men

45

Apple is well known for giving its customers things that they need but didnt

know they needed until the product shipped In that spirit Apple is in a unique

position to make further gains with that philosophy especially as other companies

pull back reduce RampD or get out of some markets completely

I written before about how Apples financial position gives it a unique

competitive advantage over the competition That discussion pointed to how Apple

can pay cash for components get to the front of supplier delivery schedules then

through volume drive prices down putting extreme price pressure on the

competition while they develop the next generation with RampD dollars

Even as Apple does this they are mindful of their brand Selling cheap

products doesnt sit well with Apple and they definitely dont want to undercut or

cannibalize other product lines

So if one asks the question about what Apple can deliver in a time when

customers are watching every penny its silly to envision a cheaper stripped down

version of a product thats already doing well Instead as Apple ponders how to

deliver new products to cost conscious customers the company tends to think about

holes in the market that can be exploited with their technology -- but which dont

undercut current products

There are other considerations as well For example the iPod touch doesnt

have a camera or an FM radio Other than the CPU it doesnt radiate and can

therefore be used in corporate or government environments that would otherwise

forbid a device that could be a security concern Our fantasies often neglect to

consider such things Because people expect to use their iPhone anywhere that

device has a different set of design constraints

Availability of multi-modal logistics services has been introduced and

occupational safety and health management system elaborated The DTPB can

provide a useful framework for evaluating interventions to increase logisticians

motivations to safety performance The overriding aim of this study was to design

and pilot test a questionnaire for subsequent use in a large-scale survey This study

describes the early stages of a research questionnaire development and a pilot study

The main results of this pilot study that the questionnaire proved to be reliable and

the analysis although preliminary provided strong support for the predictive power

of the DTPB The evaluation led to minor changes in the questionnaire Currently

46

the relevant literature surrounding the DTPB reveals a lack of research that utilizes

empirically validated theories in the field of logistics safety There is therefore a need

to consider more practical issues that emerge when applying the theory As is often

the case with the DTPB questionnaire the participants thought the questionnaire was

rather long This is important given that lengthy questionnaires can impact on data

quality through reduced completion rates due to factors such as lowered participant

motivation The length of the questionnaire could be accommodated thereby

encouraging participation Another comment levied at the DTPB questionnaire is that

it appears rather repetitive Indeed responses received in the present context included

wersquove answered that already Alternatively it may be better to group the outcomes

and behavioural belief statements and address the issue of similarity

Although the key purpose of this study was to develop and pilot a

questionnaire and not to generalize its findings it is of interest to note that the

occupational doctors advice has significant relationship to safety performance One

possible reason is that occupational safety and health information is not easily

available thereby increasing the reliance of the workers on the occupational doctors

advice This finding together with the significant influence of peer culture within the

DTPB framework would seem to strengthen the view that increasing exposure of

logisticians to occupational safety and health may encourage more positive

subjective norms and implies that contact with occupational doctors may encourage

the logisticians to work safely

Deeper interpretation suggests that peers causal attributions regarding safety

performance in their workplace may exert a comparatively strong influence over

logisticians991257 safety It also adds weight to the suggestion that occupational safety

and health training should form part of the logistics company991257s annual training plan

and as such supports the view that occupational safety and health intervention

programmes are required

He findings from questionnaire pilot test seem to corroborate previous

research by suggesting that subjective norms is a key issue to be addressed in any

occupational safety and programme as is the case of the logistics sector The result is

in line with the results reported by Hamilton and White Paris and Van den Broucke

and Fogarty and Shaw who found subjective norms to be important in affecting

adoption of a system As such it would seem that efforts should be made to enhance

knowledge and in particular to highlight the benefits of safety performance for both

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

REFERENCES

Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 45: Thesis Leadership of Apple

35

44 RELIABILITY ANALYSIS

According to Hinton (2004) recommended four cut-off points for steadiness

which includes outstanding reliability (090 and above) high reliability (070 ndash 090)

moderate reliability (050 ndash 070) and low reliability (050 and below)

000 050 Low Reliability

050 070 Moderate Reliability

070 090 High Reliability

090 100 Outstanding

Reliability

Table 43 Reliability Analysis

Based on table 43 there are five constructs directive supportive

participative achievement-oriented and motivation level shown Cronbachrsquos Alpha

values of 0865 0914 0970 0974 and 0883 respectively None of constructs

confirm low reliability The high Cronbachrsquos Alpa values for all establish contain

that they are inwardly uniform That means all element of each establishes are

measuring the identical content creation In the nutshell the higher the Cronbachrsquos

Alpha value of a construct the higher the reliability is of measuring the same

construct

Const

ructs

Sample

Size(n)

No

of Items

Cronbachrsquos

Alpha (a)

Type

Direc 100 5 0865 High Reliability

36

tive

Supp

ortive

100 5 0914 Outstanding

Reliability

Partic

ipative

100 5 0970 Outstanding

Reliability

Achi

evement

100 5 0974 Outstanding

Reliability

Level

of Staff

Motivation

100 10 0883 Outstanding

Reliability

Table 44 Reliability Test

45 CORRELATION MATRIX

Correlation analysis was used to conclude and decide relationships between

two variables measured Toward this end Pearson correlation test was used to

diagnose whether leadership styles and motivation level are relevant to each other

Table 44 presents the correlation matrix results

Table 44 shows the relation of independent variables with motivation level

For finding the relation significant level plt 005 and plt 001were chosen

The value of correlation coefficient r for directive leadership style is 0356

with plt 005 which show a moderate relationship with the level of staff motivation

It is found that the value of correlation coefficient r for supportive leadership

style is 0369 with plt 001 show a strong relationship with the level of staff

motivation

Participative leadership style carry correlation coefficient value r of 035 2

with plt 005 which show a moderate relationship with the level of staff motivation

For achievement oriented leadership style the coefficient valuer is 0430

with plt 001 which show a strong relationship with the level of staff motivation

37

Correlation is significant at the 001 level (1-tailed)

Correlation is significant at the 005 level (1-tailed)

Constructs Directive Supportive Participative Achievement Motivation

() () () ()

Directive 1 0691 0717 0799 0356

0000 0000 0000 0012

() () ()

Supportive 1 0877 0676 0369

0000 0000 0009

() ()

Participative 1 0736 0352

0000 0012

()

Achievemen

t

1 0430

0022

Motivation 1

Table 45 Correlation between leadership styles and the level of staff

motivation

46 REGRESSION ANALYSIS

In this study multiple regression analysis was applied Each variable from

factor scores were used in the analysis Table 45 shows the results of multiple

regression analysis of the research The findings showed that leadership styles were

not significant and negatively correlate with level of motivation of staff The R2 =

38

0184 indicates that 1840 of the variance in variable level of motivation of the

staff (dependent variable) can be explained by leadership styles

Beta coefficient the achievement oriented has the highest B β =0225

followed by supportive leadership style β = 0111 directive β =0024 and the lowest

is participative leadership style is β = - 0003That means one unit increase in

directive leadership style will lead to 0024 increase in the level of motivation for

supportive leadership style one unit increase will lead to 00111 increase in the level

of motivation one unit increase in participative will lead to -0003 change in the

level of motivation of staff and one unit increase in achievement oriented will lead

to 0225 increase to the level of motivation of staff The findings explain that the

components of the leadership styles do not explain the level of motivation of the

staff

Instruction

R2=0184

Adjusted R2=0103 F= 2499 p lt 005

Dependent Variable Level of staff Motivation

Unstandardised

Coefficients

Standardise

d

Coefficient

Model B Std Error Beta t Sig

(Constant) 2268 0446 5430 0000

Total Score Directive 0024 0186 0031 0144 0984

Total Score Supportive 0101 0177 0161 0691 0585

Total Score Participative -0003 0191 -0055 -0020 1082

Total Score Achievement 0225 0170 0312 1456 0210

39

Table 46 Multiple Regression Analysis (n=50)

40

Chapter 5

CONCLUSION AND RECOMMENDATION

51 INTRODUCTION

This chapter target to discuss the outcome shown in the previous chapters by

setting against them with those finding principles and earlier investigation in the

common field Moreover the investigationrsquos confines and recommendations for the

future research and practice are shown in this chapter

52 DISCUSSION OF FINDING

The objectives of this investigation were to determine the relationship

between leadership style and motivation level It is a study of Apple Incorporation

The outcome of this investigation gives that the leadership styles are supported to the

level of staff motivation The independents variables had correlation with the level of

the staff motivation that is illustrated in Table 42 in the preceding chapter

Based on the analysis of the research (Sample the leadership styles of the

manager of the Apple Incorporation) is significant with the leadership style which

has been practiced by Chief Executive Officer of Apple Incorporation in the District

41

of Johor Bahru Johor James Liow 1992) Analysis from the research found that the

most dominant leadership is achievement oriented followed by supportive directive

participative and achievement oriented

In discussing the results the researchers prefer to discuss each hypothesis

separately in order to get an accurate and complete perceptive of the relationship

between leadership style and motivation level

The results revealed that the respondents perceived the all four leadership

styles of the manager have relation with their level of motivation towards their jobs

Furthermore the results revealed that there is significant relationship between

leadership style and motivation level

What is remarkable here is that this findings correlates strongly with the

arguments that say that relationship between leadership style and motivation level

can be both influential and no influential with staffrsquos motivation and his or her

leadership styles depends on his or her choice of the style that suits the situation or

the company

For example the researchers of University Malaya claimed that the

leadership styles of leader had relationship with staffrsquos motivation but depending on

their jobs according to the job description and the organizational chart that informs

employees what when and how tasks should be done

53 LIMITATION OF STUDY

One of the limitations in research includes lack of adequate information on a

particular subject Research equipments are very hard or expensive to acquire leading

to formulation mere assumptions Another hindrance is poor or inaccessibility to the

region of study

Some of the limitations of doing a research include access of information

availability of enough resources and time management The availability of experts in

42

editing and guidance may also be minimal where support from friends or

organisation may not be enough

The limitations of the study are those characteristics of design or

methodology that impacted or influenced the application or interpretation of the

results of your study They are the constraints on generalizability and utility of

findings that are the result of the ways in which you chose to design the study andor

the method used to establish internal and external validity

Another limitation related to building the evidence about ldquosurvival of

consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin

spiritrdquo Not knowing all of your extended family members limits your ability to

verify statements communicated by the Medium When information related to a

discarnate is not verified this result could be related to the sitterrsquos limitations but it

may also be related to the Medium These challenges however highlight the

limitations of spirit communication and in general further highlights the complexity

of studying the ldquoA study of Apple Incorporationrdquo

Limitations in research methods vary depending on the type of method used

and how it was conducted They include language barriers you might want to do a

research on something that is in a language which you do not understand and the

production of a translator is not available You might also be short of the research

materials and others are not immediately available among others

Limitations are influences that the researcher cannot control They are the

shortcomings conditions or influences that cannot be controlled by the researcher

that place restrictions on your methodology and conclusions Any limitations that

might influence the results should be mentioned

54 SUGGESTIONS FOR FUTURE RESEARCH

From this research the researcher recommends a several means that could be

taken to improve staffrsquos motivation by concentrating on leadership styles

43

According to Marketing minds (2012) Apple Inc uses the Apple brand to

compete across several highly competitive markets including the personal computer

industry with its Macintosh line of computerslaptops and related software the

consumer electronics industry with products such as the iPod digital music

distribution through iTunes Music Store the smart phone market with the Apple

iPhone magazine book games and applications publishing via the AppsStore for

iPhone and the iPad tablet computing device and movie and TV content distribution

with Apple TV The company is also establishing a very strong marketing presence

relative to the rival (Google) in the advertising market via its business Apps and iAd

network Steve Jobs the co-Founder of Apple described the company as being a

mobile devices company largest in the world as their revenues are bigger than

Nokia Samsung or Sonys mobile devices business

The story started two months ago when Google released its first smart phone

This new smart phone made by a Taiwanese company called HTC and the phone

called Nexus One After three weeks Apple Company said is going to sue the

manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC

The company which has been releasing iPhone since 2007 believes that HTC

illegally used 20 patents of Apple These patents are related to user interface

architecture and hardware of iPhone Apple Company filed a lawsuit in US District

Court in Delaware and an objection presented to the International Trade Commission

in USA too

In response to these accusations made by Apple Company against HTC

company The HTC denied Applersquos allegations and declared to fight the suit In other

response HTC said it has been making phones for a far longer time than Apple

including a touch screen device called the XDA that predates the iPhone by about 5

years

Implications

The implications here appear to be that HTCrsquos technological primary somehow goes

against Applersquos claims that the company violated 20 of its patents And while itrsquos

certainly possible that that might be the case itrsquos hard to accept that argument

without a list of patents to back it up

Patents

44

Here some of the patents that Apple Company accusing HTC Company used them

for its new Nexus phone manufactured for Google They are Multi-touch Screen

Multifinger gestures device integration and multitasking accelerometer patents

What is Android Android is a software installed in the mobile devices that includes

an operating system middleware and key applications The Android SDK provides

the tools and APIs necessary to begin developing applications on the Android

platform using the Java programming language

Terminology

Today in the market consumer have a lot of options for every product

whether it be an IT product or Home PCs or consumer durables or a FMCG product

This study may be helpful for company to know about the factors affecting the

consumer behavior and patterns of the consumer It may also be helpful to know the

specific requirement of customer so that the customer can be easily satisfied

Moreover this study helps to know the buying habits and patterns of customer The

study will help the company to understand the relationship that a consumer have with

their Apple product It will help to ascertain the reason which makes the undisputed

leader in almost every segment in which they operate

All Apple Professional Development facilitators are educators themselves

That gives them a unique view they know whatrsquos important in the classroom so they

can ensure that you learn about your Apple products and how they can best serve you

and your students We have created workshops in the following categories

These curriculum-focused workshops help teachers apply their skills with

Apple products to specific areas and disciplines to produce effective personal

learning for their students

Focused on technology skills these foundational workshops help teachers

become confident and comfortable integrating Apple products into their teaching

strategies

These workshops for school leaders and Education decision-makers focus on

issues important to success such as visioning and planning

Our research investigated the role of social norms in an extended theory of

planned behavior (TPB) in the explanation of prostatecolorectal cancer screening

(CS) intention and the prediction of CS uptake among men

45

Apple is well known for giving its customers things that they need but didnt

know they needed until the product shipped In that spirit Apple is in a unique

position to make further gains with that philosophy especially as other companies

pull back reduce RampD or get out of some markets completely

I written before about how Apples financial position gives it a unique

competitive advantage over the competition That discussion pointed to how Apple

can pay cash for components get to the front of supplier delivery schedules then

through volume drive prices down putting extreme price pressure on the

competition while they develop the next generation with RampD dollars

Even as Apple does this they are mindful of their brand Selling cheap

products doesnt sit well with Apple and they definitely dont want to undercut or

cannibalize other product lines

So if one asks the question about what Apple can deliver in a time when

customers are watching every penny its silly to envision a cheaper stripped down

version of a product thats already doing well Instead as Apple ponders how to

deliver new products to cost conscious customers the company tends to think about

holes in the market that can be exploited with their technology -- but which dont

undercut current products

There are other considerations as well For example the iPod touch doesnt

have a camera or an FM radio Other than the CPU it doesnt radiate and can

therefore be used in corporate or government environments that would otherwise

forbid a device that could be a security concern Our fantasies often neglect to

consider such things Because people expect to use their iPhone anywhere that

device has a different set of design constraints

Availability of multi-modal logistics services has been introduced and

occupational safety and health management system elaborated The DTPB can

provide a useful framework for evaluating interventions to increase logisticians

motivations to safety performance The overriding aim of this study was to design

and pilot test a questionnaire for subsequent use in a large-scale survey This study

describes the early stages of a research questionnaire development and a pilot study

The main results of this pilot study that the questionnaire proved to be reliable and

the analysis although preliminary provided strong support for the predictive power

of the DTPB The evaluation led to minor changes in the questionnaire Currently

46

the relevant literature surrounding the DTPB reveals a lack of research that utilizes

empirically validated theories in the field of logistics safety There is therefore a need

to consider more practical issues that emerge when applying the theory As is often

the case with the DTPB questionnaire the participants thought the questionnaire was

rather long This is important given that lengthy questionnaires can impact on data

quality through reduced completion rates due to factors such as lowered participant

motivation The length of the questionnaire could be accommodated thereby

encouraging participation Another comment levied at the DTPB questionnaire is that

it appears rather repetitive Indeed responses received in the present context included

wersquove answered that already Alternatively it may be better to group the outcomes

and behavioural belief statements and address the issue of similarity

Although the key purpose of this study was to develop and pilot a

questionnaire and not to generalize its findings it is of interest to note that the

occupational doctors advice has significant relationship to safety performance One

possible reason is that occupational safety and health information is not easily

available thereby increasing the reliance of the workers on the occupational doctors

advice This finding together with the significant influence of peer culture within the

DTPB framework would seem to strengthen the view that increasing exposure of

logisticians to occupational safety and health may encourage more positive

subjective norms and implies that contact with occupational doctors may encourage

the logisticians to work safely

Deeper interpretation suggests that peers causal attributions regarding safety

performance in their workplace may exert a comparatively strong influence over

logisticians991257 safety It also adds weight to the suggestion that occupational safety

and health training should form part of the logistics company991257s annual training plan

and as such supports the view that occupational safety and health intervention

programmes are required

He findings from questionnaire pilot test seem to corroborate previous

research by suggesting that subjective norms is a key issue to be addressed in any

occupational safety and programme as is the case of the logistics sector The result is

in line with the results reported by Hamilton and White Paris and Van den Broucke

and Fogarty and Shaw who found subjective norms to be important in affecting

adoption of a system As such it would seem that efforts should be made to enhance

knowledge and in particular to highlight the benefits of safety performance for both

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

REFERENCES

Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 46: Thesis Leadership of Apple

36

tive

Supp

ortive

100 5 0914 Outstanding

Reliability

Partic

ipative

100 5 0970 Outstanding

Reliability

Achi

evement

100 5 0974 Outstanding

Reliability

Level

of Staff

Motivation

100 10 0883 Outstanding

Reliability

Table 44 Reliability Test

45 CORRELATION MATRIX

Correlation analysis was used to conclude and decide relationships between

two variables measured Toward this end Pearson correlation test was used to

diagnose whether leadership styles and motivation level are relevant to each other

Table 44 presents the correlation matrix results

Table 44 shows the relation of independent variables with motivation level

For finding the relation significant level plt 005 and plt 001were chosen

The value of correlation coefficient r for directive leadership style is 0356

with plt 005 which show a moderate relationship with the level of staff motivation

It is found that the value of correlation coefficient r for supportive leadership

style is 0369 with plt 001 show a strong relationship with the level of staff

motivation

Participative leadership style carry correlation coefficient value r of 035 2

with plt 005 which show a moderate relationship with the level of staff motivation

For achievement oriented leadership style the coefficient valuer is 0430

with plt 001 which show a strong relationship with the level of staff motivation

37

Correlation is significant at the 001 level (1-tailed)

Correlation is significant at the 005 level (1-tailed)

Constructs Directive Supportive Participative Achievement Motivation

() () () ()

Directive 1 0691 0717 0799 0356

0000 0000 0000 0012

() () ()

Supportive 1 0877 0676 0369

0000 0000 0009

() ()

Participative 1 0736 0352

0000 0012

()

Achievemen

t

1 0430

0022

Motivation 1

Table 45 Correlation between leadership styles and the level of staff

motivation

46 REGRESSION ANALYSIS

In this study multiple regression analysis was applied Each variable from

factor scores were used in the analysis Table 45 shows the results of multiple

regression analysis of the research The findings showed that leadership styles were

not significant and negatively correlate with level of motivation of staff The R2 =

38

0184 indicates that 1840 of the variance in variable level of motivation of the

staff (dependent variable) can be explained by leadership styles

Beta coefficient the achievement oriented has the highest B β =0225

followed by supportive leadership style β = 0111 directive β =0024 and the lowest

is participative leadership style is β = - 0003That means one unit increase in

directive leadership style will lead to 0024 increase in the level of motivation for

supportive leadership style one unit increase will lead to 00111 increase in the level

of motivation one unit increase in participative will lead to -0003 change in the

level of motivation of staff and one unit increase in achievement oriented will lead

to 0225 increase to the level of motivation of staff The findings explain that the

components of the leadership styles do not explain the level of motivation of the

staff

Instruction

R2=0184

Adjusted R2=0103 F= 2499 p lt 005

Dependent Variable Level of staff Motivation

Unstandardised

Coefficients

Standardise

d

Coefficient

Model B Std Error Beta t Sig

(Constant) 2268 0446 5430 0000

Total Score Directive 0024 0186 0031 0144 0984

Total Score Supportive 0101 0177 0161 0691 0585

Total Score Participative -0003 0191 -0055 -0020 1082

Total Score Achievement 0225 0170 0312 1456 0210

39

Table 46 Multiple Regression Analysis (n=50)

40

Chapter 5

CONCLUSION AND RECOMMENDATION

51 INTRODUCTION

This chapter target to discuss the outcome shown in the previous chapters by

setting against them with those finding principles and earlier investigation in the

common field Moreover the investigationrsquos confines and recommendations for the

future research and practice are shown in this chapter

52 DISCUSSION OF FINDING

The objectives of this investigation were to determine the relationship

between leadership style and motivation level It is a study of Apple Incorporation

The outcome of this investigation gives that the leadership styles are supported to the

level of staff motivation The independents variables had correlation with the level of

the staff motivation that is illustrated in Table 42 in the preceding chapter

Based on the analysis of the research (Sample the leadership styles of the

manager of the Apple Incorporation) is significant with the leadership style which

has been practiced by Chief Executive Officer of Apple Incorporation in the District

41

of Johor Bahru Johor James Liow 1992) Analysis from the research found that the

most dominant leadership is achievement oriented followed by supportive directive

participative and achievement oriented

In discussing the results the researchers prefer to discuss each hypothesis

separately in order to get an accurate and complete perceptive of the relationship

between leadership style and motivation level

The results revealed that the respondents perceived the all four leadership

styles of the manager have relation with their level of motivation towards their jobs

Furthermore the results revealed that there is significant relationship between

leadership style and motivation level

What is remarkable here is that this findings correlates strongly with the

arguments that say that relationship between leadership style and motivation level

can be both influential and no influential with staffrsquos motivation and his or her

leadership styles depends on his or her choice of the style that suits the situation or

the company

For example the researchers of University Malaya claimed that the

leadership styles of leader had relationship with staffrsquos motivation but depending on

their jobs according to the job description and the organizational chart that informs

employees what when and how tasks should be done

53 LIMITATION OF STUDY

One of the limitations in research includes lack of adequate information on a

particular subject Research equipments are very hard or expensive to acquire leading

to formulation mere assumptions Another hindrance is poor or inaccessibility to the

region of study

Some of the limitations of doing a research include access of information

availability of enough resources and time management The availability of experts in

42

editing and guidance may also be minimal where support from friends or

organisation may not be enough

The limitations of the study are those characteristics of design or

methodology that impacted or influenced the application or interpretation of the

results of your study They are the constraints on generalizability and utility of

findings that are the result of the ways in which you chose to design the study andor

the method used to establish internal and external validity

Another limitation related to building the evidence about ldquosurvival of

consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin

spiritrdquo Not knowing all of your extended family members limits your ability to

verify statements communicated by the Medium When information related to a

discarnate is not verified this result could be related to the sitterrsquos limitations but it

may also be related to the Medium These challenges however highlight the

limitations of spirit communication and in general further highlights the complexity

of studying the ldquoA study of Apple Incorporationrdquo

Limitations in research methods vary depending on the type of method used

and how it was conducted They include language barriers you might want to do a

research on something that is in a language which you do not understand and the

production of a translator is not available You might also be short of the research

materials and others are not immediately available among others

Limitations are influences that the researcher cannot control They are the

shortcomings conditions or influences that cannot be controlled by the researcher

that place restrictions on your methodology and conclusions Any limitations that

might influence the results should be mentioned

54 SUGGESTIONS FOR FUTURE RESEARCH

From this research the researcher recommends a several means that could be

taken to improve staffrsquos motivation by concentrating on leadership styles

43

According to Marketing minds (2012) Apple Inc uses the Apple brand to

compete across several highly competitive markets including the personal computer

industry with its Macintosh line of computerslaptops and related software the

consumer electronics industry with products such as the iPod digital music

distribution through iTunes Music Store the smart phone market with the Apple

iPhone magazine book games and applications publishing via the AppsStore for

iPhone and the iPad tablet computing device and movie and TV content distribution

with Apple TV The company is also establishing a very strong marketing presence

relative to the rival (Google) in the advertising market via its business Apps and iAd

network Steve Jobs the co-Founder of Apple described the company as being a

mobile devices company largest in the world as their revenues are bigger than

Nokia Samsung or Sonys mobile devices business

The story started two months ago when Google released its first smart phone

This new smart phone made by a Taiwanese company called HTC and the phone

called Nexus One After three weeks Apple Company said is going to sue the

manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC

The company which has been releasing iPhone since 2007 believes that HTC

illegally used 20 patents of Apple These patents are related to user interface

architecture and hardware of iPhone Apple Company filed a lawsuit in US District

Court in Delaware and an objection presented to the International Trade Commission

in USA too

In response to these accusations made by Apple Company against HTC

company The HTC denied Applersquos allegations and declared to fight the suit In other

response HTC said it has been making phones for a far longer time than Apple

including a touch screen device called the XDA that predates the iPhone by about 5

years

Implications

The implications here appear to be that HTCrsquos technological primary somehow goes

against Applersquos claims that the company violated 20 of its patents And while itrsquos

certainly possible that that might be the case itrsquos hard to accept that argument

without a list of patents to back it up

Patents

44

Here some of the patents that Apple Company accusing HTC Company used them

for its new Nexus phone manufactured for Google They are Multi-touch Screen

Multifinger gestures device integration and multitasking accelerometer patents

What is Android Android is a software installed in the mobile devices that includes

an operating system middleware and key applications The Android SDK provides

the tools and APIs necessary to begin developing applications on the Android

platform using the Java programming language

Terminology

Today in the market consumer have a lot of options for every product

whether it be an IT product or Home PCs or consumer durables or a FMCG product

This study may be helpful for company to know about the factors affecting the

consumer behavior and patterns of the consumer It may also be helpful to know the

specific requirement of customer so that the customer can be easily satisfied

Moreover this study helps to know the buying habits and patterns of customer The

study will help the company to understand the relationship that a consumer have with

their Apple product It will help to ascertain the reason which makes the undisputed

leader in almost every segment in which they operate

All Apple Professional Development facilitators are educators themselves

That gives them a unique view they know whatrsquos important in the classroom so they

can ensure that you learn about your Apple products and how they can best serve you

and your students We have created workshops in the following categories

These curriculum-focused workshops help teachers apply their skills with

Apple products to specific areas and disciplines to produce effective personal

learning for their students

Focused on technology skills these foundational workshops help teachers

become confident and comfortable integrating Apple products into their teaching

strategies

These workshops for school leaders and Education decision-makers focus on

issues important to success such as visioning and planning

Our research investigated the role of social norms in an extended theory of

planned behavior (TPB) in the explanation of prostatecolorectal cancer screening

(CS) intention and the prediction of CS uptake among men

45

Apple is well known for giving its customers things that they need but didnt

know they needed until the product shipped In that spirit Apple is in a unique

position to make further gains with that philosophy especially as other companies

pull back reduce RampD or get out of some markets completely

I written before about how Apples financial position gives it a unique

competitive advantage over the competition That discussion pointed to how Apple

can pay cash for components get to the front of supplier delivery schedules then

through volume drive prices down putting extreme price pressure on the

competition while they develop the next generation with RampD dollars

Even as Apple does this they are mindful of their brand Selling cheap

products doesnt sit well with Apple and they definitely dont want to undercut or

cannibalize other product lines

So if one asks the question about what Apple can deliver in a time when

customers are watching every penny its silly to envision a cheaper stripped down

version of a product thats already doing well Instead as Apple ponders how to

deliver new products to cost conscious customers the company tends to think about

holes in the market that can be exploited with their technology -- but which dont

undercut current products

There are other considerations as well For example the iPod touch doesnt

have a camera or an FM radio Other than the CPU it doesnt radiate and can

therefore be used in corporate or government environments that would otherwise

forbid a device that could be a security concern Our fantasies often neglect to

consider such things Because people expect to use their iPhone anywhere that

device has a different set of design constraints

Availability of multi-modal logistics services has been introduced and

occupational safety and health management system elaborated The DTPB can

provide a useful framework for evaluating interventions to increase logisticians

motivations to safety performance The overriding aim of this study was to design

and pilot test a questionnaire for subsequent use in a large-scale survey This study

describes the early stages of a research questionnaire development and a pilot study

The main results of this pilot study that the questionnaire proved to be reliable and

the analysis although preliminary provided strong support for the predictive power

of the DTPB The evaluation led to minor changes in the questionnaire Currently

46

the relevant literature surrounding the DTPB reveals a lack of research that utilizes

empirically validated theories in the field of logistics safety There is therefore a need

to consider more practical issues that emerge when applying the theory As is often

the case with the DTPB questionnaire the participants thought the questionnaire was

rather long This is important given that lengthy questionnaires can impact on data

quality through reduced completion rates due to factors such as lowered participant

motivation The length of the questionnaire could be accommodated thereby

encouraging participation Another comment levied at the DTPB questionnaire is that

it appears rather repetitive Indeed responses received in the present context included

wersquove answered that already Alternatively it may be better to group the outcomes

and behavioural belief statements and address the issue of similarity

Although the key purpose of this study was to develop and pilot a

questionnaire and not to generalize its findings it is of interest to note that the

occupational doctors advice has significant relationship to safety performance One

possible reason is that occupational safety and health information is not easily

available thereby increasing the reliance of the workers on the occupational doctors

advice This finding together with the significant influence of peer culture within the

DTPB framework would seem to strengthen the view that increasing exposure of

logisticians to occupational safety and health may encourage more positive

subjective norms and implies that contact with occupational doctors may encourage

the logisticians to work safely

Deeper interpretation suggests that peers causal attributions regarding safety

performance in their workplace may exert a comparatively strong influence over

logisticians991257 safety It also adds weight to the suggestion that occupational safety

and health training should form part of the logistics company991257s annual training plan

and as such supports the view that occupational safety and health intervention

programmes are required

He findings from questionnaire pilot test seem to corroborate previous

research by suggesting that subjective norms is a key issue to be addressed in any

occupational safety and programme as is the case of the logistics sector The result is

in line with the results reported by Hamilton and White Paris and Van den Broucke

and Fogarty and Shaw who found subjective norms to be important in affecting

adoption of a system As such it would seem that efforts should be made to enhance

knowledge and in particular to highlight the benefits of safety performance for both

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

REFERENCES

Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 47: Thesis Leadership of Apple

37

Correlation is significant at the 001 level (1-tailed)

Correlation is significant at the 005 level (1-tailed)

Constructs Directive Supportive Participative Achievement Motivation

() () () ()

Directive 1 0691 0717 0799 0356

0000 0000 0000 0012

() () ()

Supportive 1 0877 0676 0369

0000 0000 0009

() ()

Participative 1 0736 0352

0000 0012

()

Achievemen

t

1 0430

0022

Motivation 1

Table 45 Correlation between leadership styles and the level of staff

motivation

46 REGRESSION ANALYSIS

In this study multiple regression analysis was applied Each variable from

factor scores were used in the analysis Table 45 shows the results of multiple

regression analysis of the research The findings showed that leadership styles were

not significant and negatively correlate with level of motivation of staff The R2 =

38

0184 indicates that 1840 of the variance in variable level of motivation of the

staff (dependent variable) can be explained by leadership styles

Beta coefficient the achievement oriented has the highest B β =0225

followed by supportive leadership style β = 0111 directive β =0024 and the lowest

is participative leadership style is β = - 0003That means one unit increase in

directive leadership style will lead to 0024 increase in the level of motivation for

supportive leadership style one unit increase will lead to 00111 increase in the level

of motivation one unit increase in participative will lead to -0003 change in the

level of motivation of staff and one unit increase in achievement oriented will lead

to 0225 increase to the level of motivation of staff The findings explain that the

components of the leadership styles do not explain the level of motivation of the

staff

Instruction

R2=0184

Adjusted R2=0103 F= 2499 p lt 005

Dependent Variable Level of staff Motivation

Unstandardised

Coefficients

Standardise

d

Coefficient

Model B Std Error Beta t Sig

(Constant) 2268 0446 5430 0000

Total Score Directive 0024 0186 0031 0144 0984

Total Score Supportive 0101 0177 0161 0691 0585

Total Score Participative -0003 0191 -0055 -0020 1082

Total Score Achievement 0225 0170 0312 1456 0210

39

Table 46 Multiple Regression Analysis (n=50)

40

Chapter 5

CONCLUSION AND RECOMMENDATION

51 INTRODUCTION

This chapter target to discuss the outcome shown in the previous chapters by

setting against them with those finding principles and earlier investigation in the

common field Moreover the investigationrsquos confines and recommendations for the

future research and practice are shown in this chapter

52 DISCUSSION OF FINDING

The objectives of this investigation were to determine the relationship

between leadership style and motivation level It is a study of Apple Incorporation

The outcome of this investigation gives that the leadership styles are supported to the

level of staff motivation The independents variables had correlation with the level of

the staff motivation that is illustrated in Table 42 in the preceding chapter

Based on the analysis of the research (Sample the leadership styles of the

manager of the Apple Incorporation) is significant with the leadership style which

has been practiced by Chief Executive Officer of Apple Incorporation in the District

41

of Johor Bahru Johor James Liow 1992) Analysis from the research found that the

most dominant leadership is achievement oriented followed by supportive directive

participative and achievement oriented

In discussing the results the researchers prefer to discuss each hypothesis

separately in order to get an accurate and complete perceptive of the relationship

between leadership style and motivation level

The results revealed that the respondents perceived the all four leadership

styles of the manager have relation with their level of motivation towards their jobs

Furthermore the results revealed that there is significant relationship between

leadership style and motivation level

What is remarkable here is that this findings correlates strongly with the

arguments that say that relationship between leadership style and motivation level

can be both influential and no influential with staffrsquos motivation and his or her

leadership styles depends on his or her choice of the style that suits the situation or

the company

For example the researchers of University Malaya claimed that the

leadership styles of leader had relationship with staffrsquos motivation but depending on

their jobs according to the job description and the organizational chart that informs

employees what when and how tasks should be done

53 LIMITATION OF STUDY

One of the limitations in research includes lack of adequate information on a

particular subject Research equipments are very hard or expensive to acquire leading

to formulation mere assumptions Another hindrance is poor or inaccessibility to the

region of study

Some of the limitations of doing a research include access of information

availability of enough resources and time management The availability of experts in

42

editing and guidance may also be minimal where support from friends or

organisation may not be enough

The limitations of the study are those characteristics of design or

methodology that impacted or influenced the application or interpretation of the

results of your study They are the constraints on generalizability and utility of

findings that are the result of the ways in which you chose to design the study andor

the method used to establish internal and external validity

Another limitation related to building the evidence about ldquosurvival of

consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin

spiritrdquo Not knowing all of your extended family members limits your ability to

verify statements communicated by the Medium When information related to a

discarnate is not verified this result could be related to the sitterrsquos limitations but it

may also be related to the Medium These challenges however highlight the

limitations of spirit communication and in general further highlights the complexity

of studying the ldquoA study of Apple Incorporationrdquo

Limitations in research methods vary depending on the type of method used

and how it was conducted They include language barriers you might want to do a

research on something that is in a language which you do not understand and the

production of a translator is not available You might also be short of the research

materials and others are not immediately available among others

Limitations are influences that the researcher cannot control They are the

shortcomings conditions or influences that cannot be controlled by the researcher

that place restrictions on your methodology and conclusions Any limitations that

might influence the results should be mentioned

54 SUGGESTIONS FOR FUTURE RESEARCH

From this research the researcher recommends a several means that could be

taken to improve staffrsquos motivation by concentrating on leadership styles

43

According to Marketing minds (2012) Apple Inc uses the Apple brand to

compete across several highly competitive markets including the personal computer

industry with its Macintosh line of computerslaptops and related software the

consumer electronics industry with products such as the iPod digital music

distribution through iTunes Music Store the smart phone market with the Apple

iPhone magazine book games and applications publishing via the AppsStore for

iPhone and the iPad tablet computing device and movie and TV content distribution

with Apple TV The company is also establishing a very strong marketing presence

relative to the rival (Google) in the advertising market via its business Apps and iAd

network Steve Jobs the co-Founder of Apple described the company as being a

mobile devices company largest in the world as their revenues are bigger than

Nokia Samsung or Sonys mobile devices business

The story started two months ago when Google released its first smart phone

This new smart phone made by a Taiwanese company called HTC and the phone

called Nexus One After three weeks Apple Company said is going to sue the

manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC

The company which has been releasing iPhone since 2007 believes that HTC

illegally used 20 patents of Apple These patents are related to user interface

architecture and hardware of iPhone Apple Company filed a lawsuit in US District

Court in Delaware and an objection presented to the International Trade Commission

in USA too

In response to these accusations made by Apple Company against HTC

company The HTC denied Applersquos allegations and declared to fight the suit In other

response HTC said it has been making phones for a far longer time than Apple

including a touch screen device called the XDA that predates the iPhone by about 5

years

Implications

The implications here appear to be that HTCrsquos technological primary somehow goes

against Applersquos claims that the company violated 20 of its patents And while itrsquos

certainly possible that that might be the case itrsquos hard to accept that argument

without a list of patents to back it up

Patents

44

Here some of the patents that Apple Company accusing HTC Company used them

for its new Nexus phone manufactured for Google They are Multi-touch Screen

Multifinger gestures device integration and multitasking accelerometer patents

What is Android Android is a software installed in the mobile devices that includes

an operating system middleware and key applications The Android SDK provides

the tools and APIs necessary to begin developing applications on the Android

platform using the Java programming language

Terminology

Today in the market consumer have a lot of options for every product

whether it be an IT product or Home PCs or consumer durables or a FMCG product

This study may be helpful for company to know about the factors affecting the

consumer behavior and patterns of the consumer It may also be helpful to know the

specific requirement of customer so that the customer can be easily satisfied

Moreover this study helps to know the buying habits and patterns of customer The

study will help the company to understand the relationship that a consumer have with

their Apple product It will help to ascertain the reason which makes the undisputed

leader in almost every segment in which they operate

All Apple Professional Development facilitators are educators themselves

That gives them a unique view they know whatrsquos important in the classroom so they

can ensure that you learn about your Apple products and how they can best serve you

and your students We have created workshops in the following categories

These curriculum-focused workshops help teachers apply their skills with

Apple products to specific areas and disciplines to produce effective personal

learning for their students

Focused on technology skills these foundational workshops help teachers

become confident and comfortable integrating Apple products into their teaching

strategies

These workshops for school leaders and Education decision-makers focus on

issues important to success such as visioning and planning

Our research investigated the role of social norms in an extended theory of

planned behavior (TPB) in the explanation of prostatecolorectal cancer screening

(CS) intention and the prediction of CS uptake among men

45

Apple is well known for giving its customers things that they need but didnt

know they needed until the product shipped In that spirit Apple is in a unique

position to make further gains with that philosophy especially as other companies

pull back reduce RampD or get out of some markets completely

I written before about how Apples financial position gives it a unique

competitive advantage over the competition That discussion pointed to how Apple

can pay cash for components get to the front of supplier delivery schedules then

through volume drive prices down putting extreme price pressure on the

competition while they develop the next generation with RampD dollars

Even as Apple does this they are mindful of their brand Selling cheap

products doesnt sit well with Apple and they definitely dont want to undercut or

cannibalize other product lines

So if one asks the question about what Apple can deliver in a time when

customers are watching every penny its silly to envision a cheaper stripped down

version of a product thats already doing well Instead as Apple ponders how to

deliver new products to cost conscious customers the company tends to think about

holes in the market that can be exploited with their technology -- but which dont

undercut current products

There are other considerations as well For example the iPod touch doesnt

have a camera or an FM radio Other than the CPU it doesnt radiate and can

therefore be used in corporate or government environments that would otherwise

forbid a device that could be a security concern Our fantasies often neglect to

consider such things Because people expect to use their iPhone anywhere that

device has a different set of design constraints

Availability of multi-modal logistics services has been introduced and

occupational safety and health management system elaborated The DTPB can

provide a useful framework for evaluating interventions to increase logisticians

motivations to safety performance The overriding aim of this study was to design

and pilot test a questionnaire for subsequent use in a large-scale survey This study

describes the early stages of a research questionnaire development and a pilot study

The main results of this pilot study that the questionnaire proved to be reliable and

the analysis although preliminary provided strong support for the predictive power

of the DTPB The evaluation led to minor changes in the questionnaire Currently

46

the relevant literature surrounding the DTPB reveals a lack of research that utilizes

empirically validated theories in the field of logistics safety There is therefore a need

to consider more practical issues that emerge when applying the theory As is often

the case with the DTPB questionnaire the participants thought the questionnaire was

rather long This is important given that lengthy questionnaires can impact on data

quality through reduced completion rates due to factors such as lowered participant

motivation The length of the questionnaire could be accommodated thereby

encouraging participation Another comment levied at the DTPB questionnaire is that

it appears rather repetitive Indeed responses received in the present context included

wersquove answered that already Alternatively it may be better to group the outcomes

and behavioural belief statements and address the issue of similarity

Although the key purpose of this study was to develop and pilot a

questionnaire and not to generalize its findings it is of interest to note that the

occupational doctors advice has significant relationship to safety performance One

possible reason is that occupational safety and health information is not easily

available thereby increasing the reliance of the workers on the occupational doctors

advice This finding together with the significant influence of peer culture within the

DTPB framework would seem to strengthen the view that increasing exposure of

logisticians to occupational safety and health may encourage more positive

subjective norms and implies that contact with occupational doctors may encourage

the logisticians to work safely

Deeper interpretation suggests that peers causal attributions regarding safety

performance in their workplace may exert a comparatively strong influence over

logisticians991257 safety It also adds weight to the suggestion that occupational safety

and health training should form part of the logistics company991257s annual training plan

and as such supports the view that occupational safety and health intervention

programmes are required

He findings from questionnaire pilot test seem to corroborate previous

research by suggesting that subjective norms is a key issue to be addressed in any

occupational safety and programme as is the case of the logistics sector The result is

in line with the results reported by Hamilton and White Paris and Van den Broucke

and Fogarty and Shaw who found subjective norms to be important in affecting

adoption of a system As such it would seem that efforts should be made to enhance

knowledge and in particular to highlight the benefits of safety performance for both

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

REFERENCES

Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 48: Thesis Leadership of Apple

38

0184 indicates that 1840 of the variance in variable level of motivation of the

staff (dependent variable) can be explained by leadership styles

Beta coefficient the achievement oriented has the highest B β =0225

followed by supportive leadership style β = 0111 directive β =0024 and the lowest

is participative leadership style is β = - 0003That means one unit increase in

directive leadership style will lead to 0024 increase in the level of motivation for

supportive leadership style one unit increase will lead to 00111 increase in the level

of motivation one unit increase in participative will lead to -0003 change in the

level of motivation of staff and one unit increase in achievement oriented will lead

to 0225 increase to the level of motivation of staff The findings explain that the

components of the leadership styles do not explain the level of motivation of the

staff

Instruction

R2=0184

Adjusted R2=0103 F= 2499 p lt 005

Dependent Variable Level of staff Motivation

Unstandardised

Coefficients

Standardise

d

Coefficient

Model B Std Error Beta t Sig

(Constant) 2268 0446 5430 0000

Total Score Directive 0024 0186 0031 0144 0984

Total Score Supportive 0101 0177 0161 0691 0585

Total Score Participative -0003 0191 -0055 -0020 1082

Total Score Achievement 0225 0170 0312 1456 0210

39

Table 46 Multiple Regression Analysis (n=50)

40

Chapter 5

CONCLUSION AND RECOMMENDATION

51 INTRODUCTION

This chapter target to discuss the outcome shown in the previous chapters by

setting against them with those finding principles and earlier investigation in the

common field Moreover the investigationrsquos confines and recommendations for the

future research and practice are shown in this chapter

52 DISCUSSION OF FINDING

The objectives of this investigation were to determine the relationship

between leadership style and motivation level It is a study of Apple Incorporation

The outcome of this investigation gives that the leadership styles are supported to the

level of staff motivation The independents variables had correlation with the level of

the staff motivation that is illustrated in Table 42 in the preceding chapter

Based on the analysis of the research (Sample the leadership styles of the

manager of the Apple Incorporation) is significant with the leadership style which

has been practiced by Chief Executive Officer of Apple Incorporation in the District

41

of Johor Bahru Johor James Liow 1992) Analysis from the research found that the

most dominant leadership is achievement oriented followed by supportive directive

participative and achievement oriented

In discussing the results the researchers prefer to discuss each hypothesis

separately in order to get an accurate and complete perceptive of the relationship

between leadership style and motivation level

The results revealed that the respondents perceived the all four leadership

styles of the manager have relation with their level of motivation towards their jobs

Furthermore the results revealed that there is significant relationship between

leadership style and motivation level

What is remarkable here is that this findings correlates strongly with the

arguments that say that relationship between leadership style and motivation level

can be both influential and no influential with staffrsquos motivation and his or her

leadership styles depends on his or her choice of the style that suits the situation or

the company

For example the researchers of University Malaya claimed that the

leadership styles of leader had relationship with staffrsquos motivation but depending on

their jobs according to the job description and the organizational chart that informs

employees what when and how tasks should be done

53 LIMITATION OF STUDY

One of the limitations in research includes lack of adequate information on a

particular subject Research equipments are very hard or expensive to acquire leading

to formulation mere assumptions Another hindrance is poor or inaccessibility to the

region of study

Some of the limitations of doing a research include access of information

availability of enough resources and time management The availability of experts in

42

editing and guidance may also be minimal where support from friends or

organisation may not be enough

The limitations of the study are those characteristics of design or

methodology that impacted or influenced the application or interpretation of the

results of your study They are the constraints on generalizability and utility of

findings that are the result of the ways in which you chose to design the study andor

the method used to establish internal and external validity

Another limitation related to building the evidence about ldquosurvival of

consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin

spiritrdquo Not knowing all of your extended family members limits your ability to

verify statements communicated by the Medium When information related to a

discarnate is not verified this result could be related to the sitterrsquos limitations but it

may also be related to the Medium These challenges however highlight the

limitations of spirit communication and in general further highlights the complexity

of studying the ldquoA study of Apple Incorporationrdquo

Limitations in research methods vary depending on the type of method used

and how it was conducted They include language barriers you might want to do a

research on something that is in a language which you do not understand and the

production of a translator is not available You might also be short of the research

materials and others are not immediately available among others

Limitations are influences that the researcher cannot control They are the

shortcomings conditions or influences that cannot be controlled by the researcher

that place restrictions on your methodology and conclusions Any limitations that

might influence the results should be mentioned

54 SUGGESTIONS FOR FUTURE RESEARCH

From this research the researcher recommends a several means that could be

taken to improve staffrsquos motivation by concentrating on leadership styles

43

According to Marketing minds (2012) Apple Inc uses the Apple brand to

compete across several highly competitive markets including the personal computer

industry with its Macintosh line of computerslaptops and related software the

consumer electronics industry with products such as the iPod digital music

distribution through iTunes Music Store the smart phone market with the Apple

iPhone magazine book games and applications publishing via the AppsStore for

iPhone and the iPad tablet computing device and movie and TV content distribution

with Apple TV The company is also establishing a very strong marketing presence

relative to the rival (Google) in the advertising market via its business Apps and iAd

network Steve Jobs the co-Founder of Apple described the company as being a

mobile devices company largest in the world as their revenues are bigger than

Nokia Samsung or Sonys mobile devices business

The story started two months ago when Google released its first smart phone

This new smart phone made by a Taiwanese company called HTC and the phone

called Nexus One After three weeks Apple Company said is going to sue the

manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC

The company which has been releasing iPhone since 2007 believes that HTC

illegally used 20 patents of Apple These patents are related to user interface

architecture and hardware of iPhone Apple Company filed a lawsuit in US District

Court in Delaware and an objection presented to the International Trade Commission

in USA too

In response to these accusations made by Apple Company against HTC

company The HTC denied Applersquos allegations and declared to fight the suit In other

response HTC said it has been making phones for a far longer time than Apple

including a touch screen device called the XDA that predates the iPhone by about 5

years

Implications

The implications here appear to be that HTCrsquos technological primary somehow goes

against Applersquos claims that the company violated 20 of its patents And while itrsquos

certainly possible that that might be the case itrsquos hard to accept that argument

without a list of patents to back it up

Patents

44

Here some of the patents that Apple Company accusing HTC Company used them

for its new Nexus phone manufactured for Google They are Multi-touch Screen

Multifinger gestures device integration and multitasking accelerometer patents

What is Android Android is a software installed in the mobile devices that includes

an operating system middleware and key applications The Android SDK provides

the tools and APIs necessary to begin developing applications on the Android

platform using the Java programming language

Terminology

Today in the market consumer have a lot of options for every product

whether it be an IT product or Home PCs or consumer durables or a FMCG product

This study may be helpful for company to know about the factors affecting the

consumer behavior and patterns of the consumer It may also be helpful to know the

specific requirement of customer so that the customer can be easily satisfied

Moreover this study helps to know the buying habits and patterns of customer The

study will help the company to understand the relationship that a consumer have with

their Apple product It will help to ascertain the reason which makes the undisputed

leader in almost every segment in which they operate

All Apple Professional Development facilitators are educators themselves

That gives them a unique view they know whatrsquos important in the classroom so they

can ensure that you learn about your Apple products and how they can best serve you

and your students We have created workshops in the following categories

These curriculum-focused workshops help teachers apply their skills with

Apple products to specific areas and disciplines to produce effective personal

learning for their students

Focused on technology skills these foundational workshops help teachers

become confident and comfortable integrating Apple products into their teaching

strategies

These workshops for school leaders and Education decision-makers focus on

issues important to success such as visioning and planning

Our research investigated the role of social norms in an extended theory of

planned behavior (TPB) in the explanation of prostatecolorectal cancer screening

(CS) intention and the prediction of CS uptake among men

45

Apple is well known for giving its customers things that they need but didnt

know they needed until the product shipped In that spirit Apple is in a unique

position to make further gains with that philosophy especially as other companies

pull back reduce RampD or get out of some markets completely

I written before about how Apples financial position gives it a unique

competitive advantage over the competition That discussion pointed to how Apple

can pay cash for components get to the front of supplier delivery schedules then

through volume drive prices down putting extreme price pressure on the

competition while they develop the next generation with RampD dollars

Even as Apple does this they are mindful of their brand Selling cheap

products doesnt sit well with Apple and they definitely dont want to undercut or

cannibalize other product lines

So if one asks the question about what Apple can deliver in a time when

customers are watching every penny its silly to envision a cheaper stripped down

version of a product thats already doing well Instead as Apple ponders how to

deliver new products to cost conscious customers the company tends to think about

holes in the market that can be exploited with their technology -- but which dont

undercut current products

There are other considerations as well For example the iPod touch doesnt

have a camera or an FM radio Other than the CPU it doesnt radiate and can

therefore be used in corporate or government environments that would otherwise

forbid a device that could be a security concern Our fantasies often neglect to

consider such things Because people expect to use their iPhone anywhere that

device has a different set of design constraints

Availability of multi-modal logistics services has been introduced and

occupational safety and health management system elaborated The DTPB can

provide a useful framework for evaluating interventions to increase logisticians

motivations to safety performance The overriding aim of this study was to design

and pilot test a questionnaire for subsequent use in a large-scale survey This study

describes the early stages of a research questionnaire development and a pilot study

The main results of this pilot study that the questionnaire proved to be reliable and

the analysis although preliminary provided strong support for the predictive power

of the DTPB The evaluation led to minor changes in the questionnaire Currently

46

the relevant literature surrounding the DTPB reveals a lack of research that utilizes

empirically validated theories in the field of logistics safety There is therefore a need

to consider more practical issues that emerge when applying the theory As is often

the case with the DTPB questionnaire the participants thought the questionnaire was

rather long This is important given that lengthy questionnaires can impact on data

quality through reduced completion rates due to factors such as lowered participant

motivation The length of the questionnaire could be accommodated thereby

encouraging participation Another comment levied at the DTPB questionnaire is that

it appears rather repetitive Indeed responses received in the present context included

wersquove answered that already Alternatively it may be better to group the outcomes

and behavioural belief statements and address the issue of similarity

Although the key purpose of this study was to develop and pilot a

questionnaire and not to generalize its findings it is of interest to note that the

occupational doctors advice has significant relationship to safety performance One

possible reason is that occupational safety and health information is not easily

available thereby increasing the reliance of the workers on the occupational doctors

advice This finding together with the significant influence of peer culture within the

DTPB framework would seem to strengthen the view that increasing exposure of

logisticians to occupational safety and health may encourage more positive

subjective norms and implies that contact with occupational doctors may encourage

the logisticians to work safely

Deeper interpretation suggests that peers causal attributions regarding safety

performance in their workplace may exert a comparatively strong influence over

logisticians991257 safety It also adds weight to the suggestion that occupational safety

and health training should form part of the logistics company991257s annual training plan

and as such supports the view that occupational safety and health intervention

programmes are required

He findings from questionnaire pilot test seem to corroborate previous

research by suggesting that subjective norms is a key issue to be addressed in any

occupational safety and programme as is the case of the logistics sector The result is

in line with the results reported by Hamilton and White Paris and Van den Broucke

and Fogarty and Shaw who found subjective norms to be important in affecting

adoption of a system As such it would seem that efforts should be made to enhance

knowledge and in particular to highlight the benefits of safety performance for both

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

REFERENCES

Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 49: Thesis Leadership of Apple

39

Table 46 Multiple Regression Analysis (n=50)

40

Chapter 5

CONCLUSION AND RECOMMENDATION

51 INTRODUCTION

This chapter target to discuss the outcome shown in the previous chapters by

setting against them with those finding principles and earlier investigation in the

common field Moreover the investigationrsquos confines and recommendations for the

future research and practice are shown in this chapter

52 DISCUSSION OF FINDING

The objectives of this investigation were to determine the relationship

between leadership style and motivation level It is a study of Apple Incorporation

The outcome of this investigation gives that the leadership styles are supported to the

level of staff motivation The independents variables had correlation with the level of

the staff motivation that is illustrated in Table 42 in the preceding chapter

Based on the analysis of the research (Sample the leadership styles of the

manager of the Apple Incorporation) is significant with the leadership style which

has been practiced by Chief Executive Officer of Apple Incorporation in the District

41

of Johor Bahru Johor James Liow 1992) Analysis from the research found that the

most dominant leadership is achievement oriented followed by supportive directive

participative and achievement oriented

In discussing the results the researchers prefer to discuss each hypothesis

separately in order to get an accurate and complete perceptive of the relationship

between leadership style and motivation level

The results revealed that the respondents perceived the all four leadership

styles of the manager have relation with their level of motivation towards their jobs

Furthermore the results revealed that there is significant relationship between

leadership style and motivation level

What is remarkable here is that this findings correlates strongly with the

arguments that say that relationship between leadership style and motivation level

can be both influential and no influential with staffrsquos motivation and his or her

leadership styles depends on his or her choice of the style that suits the situation or

the company

For example the researchers of University Malaya claimed that the

leadership styles of leader had relationship with staffrsquos motivation but depending on

their jobs according to the job description and the organizational chart that informs

employees what when and how tasks should be done

53 LIMITATION OF STUDY

One of the limitations in research includes lack of adequate information on a

particular subject Research equipments are very hard or expensive to acquire leading

to formulation mere assumptions Another hindrance is poor or inaccessibility to the

region of study

Some of the limitations of doing a research include access of information

availability of enough resources and time management The availability of experts in

42

editing and guidance may also be minimal where support from friends or

organisation may not be enough

The limitations of the study are those characteristics of design or

methodology that impacted or influenced the application or interpretation of the

results of your study They are the constraints on generalizability and utility of

findings that are the result of the ways in which you chose to design the study andor

the method used to establish internal and external validity

Another limitation related to building the evidence about ldquosurvival of

consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin

spiritrdquo Not knowing all of your extended family members limits your ability to

verify statements communicated by the Medium When information related to a

discarnate is not verified this result could be related to the sitterrsquos limitations but it

may also be related to the Medium These challenges however highlight the

limitations of spirit communication and in general further highlights the complexity

of studying the ldquoA study of Apple Incorporationrdquo

Limitations in research methods vary depending on the type of method used

and how it was conducted They include language barriers you might want to do a

research on something that is in a language which you do not understand and the

production of a translator is not available You might also be short of the research

materials and others are not immediately available among others

Limitations are influences that the researcher cannot control They are the

shortcomings conditions or influences that cannot be controlled by the researcher

that place restrictions on your methodology and conclusions Any limitations that

might influence the results should be mentioned

54 SUGGESTIONS FOR FUTURE RESEARCH

From this research the researcher recommends a several means that could be

taken to improve staffrsquos motivation by concentrating on leadership styles

43

According to Marketing minds (2012) Apple Inc uses the Apple brand to

compete across several highly competitive markets including the personal computer

industry with its Macintosh line of computerslaptops and related software the

consumer electronics industry with products such as the iPod digital music

distribution through iTunes Music Store the smart phone market with the Apple

iPhone magazine book games and applications publishing via the AppsStore for

iPhone and the iPad tablet computing device and movie and TV content distribution

with Apple TV The company is also establishing a very strong marketing presence

relative to the rival (Google) in the advertising market via its business Apps and iAd

network Steve Jobs the co-Founder of Apple described the company as being a

mobile devices company largest in the world as their revenues are bigger than

Nokia Samsung or Sonys mobile devices business

The story started two months ago when Google released its first smart phone

This new smart phone made by a Taiwanese company called HTC and the phone

called Nexus One After three weeks Apple Company said is going to sue the

manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC

The company which has been releasing iPhone since 2007 believes that HTC

illegally used 20 patents of Apple These patents are related to user interface

architecture and hardware of iPhone Apple Company filed a lawsuit in US District

Court in Delaware and an objection presented to the International Trade Commission

in USA too

In response to these accusations made by Apple Company against HTC

company The HTC denied Applersquos allegations and declared to fight the suit In other

response HTC said it has been making phones for a far longer time than Apple

including a touch screen device called the XDA that predates the iPhone by about 5

years

Implications

The implications here appear to be that HTCrsquos technological primary somehow goes

against Applersquos claims that the company violated 20 of its patents And while itrsquos

certainly possible that that might be the case itrsquos hard to accept that argument

without a list of patents to back it up

Patents

44

Here some of the patents that Apple Company accusing HTC Company used them

for its new Nexus phone manufactured for Google They are Multi-touch Screen

Multifinger gestures device integration and multitasking accelerometer patents

What is Android Android is a software installed in the mobile devices that includes

an operating system middleware and key applications The Android SDK provides

the tools and APIs necessary to begin developing applications on the Android

platform using the Java programming language

Terminology

Today in the market consumer have a lot of options for every product

whether it be an IT product or Home PCs or consumer durables or a FMCG product

This study may be helpful for company to know about the factors affecting the

consumer behavior and patterns of the consumer It may also be helpful to know the

specific requirement of customer so that the customer can be easily satisfied

Moreover this study helps to know the buying habits and patterns of customer The

study will help the company to understand the relationship that a consumer have with

their Apple product It will help to ascertain the reason which makes the undisputed

leader in almost every segment in which they operate

All Apple Professional Development facilitators are educators themselves

That gives them a unique view they know whatrsquos important in the classroom so they

can ensure that you learn about your Apple products and how they can best serve you

and your students We have created workshops in the following categories

These curriculum-focused workshops help teachers apply their skills with

Apple products to specific areas and disciplines to produce effective personal

learning for their students

Focused on technology skills these foundational workshops help teachers

become confident and comfortable integrating Apple products into their teaching

strategies

These workshops for school leaders and Education decision-makers focus on

issues important to success such as visioning and planning

Our research investigated the role of social norms in an extended theory of

planned behavior (TPB) in the explanation of prostatecolorectal cancer screening

(CS) intention and the prediction of CS uptake among men

45

Apple is well known for giving its customers things that they need but didnt

know they needed until the product shipped In that spirit Apple is in a unique

position to make further gains with that philosophy especially as other companies

pull back reduce RampD or get out of some markets completely

I written before about how Apples financial position gives it a unique

competitive advantage over the competition That discussion pointed to how Apple

can pay cash for components get to the front of supplier delivery schedules then

through volume drive prices down putting extreme price pressure on the

competition while they develop the next generation with RampD dollars

Even as Apple does this they are mindful of their brand Selling cheap

products doesnt sit well with Apple and they definitely dont want to undercut or

cannibalize other product lines

So if one asks the question about what Apple can deliver in a time when

customers are watching every penny its silly to envision a cheaper stripped down

version of a product thats already doing well Instead as Apple ponders how to

deliver new products to cost conscious customers the company tends to think about

holes in the market that can be exploited with their technology -- but which dont

undercut current products

There are other considerations as well For example the iPod touch doesnt

have a camera or an FM radio Other than the CPU it doesnt radiate and can

therefore be used in corporate or government environments that would otherwise

forbid a device that could be a security concern Our fantasies often neglect to

consider such things Because people expect to use their iPhone anywhere that

device has a different set of design constraints

Availability of multi-modal logistics services has been introduced and

occupational safety and health management system elaborated The DTPB can

provide a useful framework for evaluating interventions to increase logisticians

motivations to safety performance The overriding aim of this study was to design

and pilot test a questionnaire for subsequent use in a large-scale survey This study

describes the early stages of a research questionnaire development and a pilot study

The main results of this pilot study that the questionnaire proved to be reliable and

the analysis although preliminary provided strong support for the predictive power

of the DTPB The evaluation led to minor changes in the questionnaire Currently

46

the relevant literature surrounding the DTPB reveals a lack of research that utilizes

empirically validated theories in the field of logistics safety There is therefore a need

to consider more practical issues that emerge when applying the theory As is often

the case with the DTPB questionnaire the participants thought the questionnaire was

rather long This is important given that lengthy questionnaires can impact on data

quality through reduced completion rates due to factors such as lowered participant

motivation The length of the questionnaire could be accommodated thereby

encouraging participation Another comment levied at the DTPB questionnaire is that

it appears rather repetitive Indeed responses received in the present context included

wersquove answered that already Alternatively it may be better to group the outcomes

and behavioural belief statements and address the issue of similarity

Although the key purpose of this study was to develop and pilot a

questionnaire and not to generalize its findings it is of interest to note that the

occupational doctors advice has significant relationship to safety performance One

possible reason is that occupational safety and health information is not easily

available thereby increasing the reliance of the workers on the occupational doctors

advice This finding together with the significant influence of peer culture within the

DTPB framework would seem to strengthen the view that increasing exposure of

logisticians to occupational safety and health may encourage more positive

subjective norms and implies that contact with occupational doctors may encourage

the logisticians to work safely

Deeper interpretation suggests that peers causal attributions regarding safety

performance in their workplace may exert a comparatively strong influence over

logisticians991257 safety It also adds weight to the suggestion that occupational safety

and health training should form part of the logistics company991257s annual training plan

and as such supports the view that occupational safety and health intervention

programmes are required

He findings from questionnaire pilot test seem to corroborate previous

research by suggesting that subjective norms is a key issue to be addressed in any

occupational safety and programme as is the case of the logistics sector The result is

in line with the results reported by Hamilton and White Paris and Van den Broucke

and Fogarty and Shaw who found subjective norms to be important in affecting

adoption of a system As such it would seem that efforts should be made to enhance

knowledge and in particular to highlight the benefits of safety performance for both

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

REFERENCES

Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 50: Thesis Leadership of Apple

40

Chapter 5

CONCLUSION AND RECOMMENDATION

51 INTRODUCTION

This chapter target to discuss the outcome shown in the previous chapters by

setting against them with those finding principles and earlier investigation in the

common field Moreover the investigationrsquos confines and recommendations for the

future research and practice are shown in this chapter

52 DISCUSSION OF FINDING

The objectives of this investigation were to determine the relationship

between leadership style and motivation level It is a study of Apple Incorporation

The outcome of this investigation gives that the leadership styles are supported to the

level of staff motivation The independents variables had correlation with the level of

the staff motivation that is illustrated in Table 42 in the preceding chapter

Based on the analysis of the research (Sample the leadership styles of the

manager of the Apple Incorporation) is significant with the leadership style which

has been practiced by Chief Executive Officer of Apple Incorporation in the District

41

of Johor Bahru Johor James Liow 1992) Analysis from the research found that the

most dominant leadership is achievement oriented followed by supportive directive

participative and achievement oriented

In discussing the results the researchers prefer to discuss each hypothesis

separately in order to get an accurate and complete perceptive of the relationship

between leadership style and motivation level

The results revealed that the respondents perceived the all four leadership

styles of the manager have relation with their level of motivation towards their jobs

Furthermore the results revealed that there is significant relationship between

leadership style and motivation level

What is remarkable here is that this findings correlates strongly with the

arguments that say that relationship between leadership style and motivation level

can be both influential and no influential with staffrsquos motivation and his or her

leadership styles depends on his or her choice of the style that suits the situation or

the company

For example the researchers of University Malaya claimed that the

leadership styles of leader had relationship with staffrsquos motivation but depending on

their jobs according to the job description and the organizational chart that informs

employees what when and how tasks should be done

53 LIMITATION OF STUDY

One of the limitations in research includes lack of adequate information on a

particular subject Research equipments are very hard or expensive to acquire leading

to formulation mere assumptions Another hindrance is poor or inaccessibility to the

region of study

Some of the limitations of doing a research include access of information

availability of enough resources and time management The availability of experts in

42

editing and guidance may also be minimal where support from friends or

organisation may not be enough

The limitations of the study are those characteristics of design or

methodology that impacted or influenced the application or interpretation of the

results of your study They are the constraints on generalizability and utility of

findings that are the result of the ways in which you chose to design the study andor

the method used to establish internal and external validity

Another limitation related to building the evidence about ldquosurvival of

consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin

spiritrdquo Not knowing all of your extended family members limits your ability to

verify statements communicated by the Medium When information related to a

discarnate is not verified this result could be related to the sitterrsquos limitations but it

may also be related to the Medium These challenges however highlight the

limitations of spirit communication and in general further highlights the complexity

of studying the ldquoA study of Apple Incorporationrdquo

Limitations in research methods vary depending on the type of method used

and how it was conducted They include language barriers you might want to do a

research on something that is in a language which you do not understand and the

production of a translator is not available You might also be short of the research

materials and others are not immediately available among others

Limitations are influences that the researcher cannot control They are the

shortcomings conditions or influences that cannot be controlled by the researcher

that place restrictions on your methodology and conclusions Any limitations that

might influence the results should be mentioned

54 SUGGESTIONS FOR FUTURE RESEARCH

From this research the researcher recommends a several means that could be

taken to improve staffrsquos motivation by concentrating on leadership styles

43

According to Marketing minds (2012) Apple Inc uses the Apple brand to

compete across several highly competitive markets including the personal computer

industry with its Macintosh line of computerslaptops and related software the

consumer electronics industry with products such as the iPod digital music

distribution through iTunes Music Store the smart phone market with the Apple

iPhone magazine book games and applications publishing via the AppsStore for

iPhone and the iPad tablet computing device and movie and TV content distribution

with Apple TV The company is also establishing a very strong marketing presence

relative to the rival (Google) in the advertising market via its business Apps and iAd

network Steve Jobs the co-Founder of Apple described the company as being a

mobile devices company largest in the world as their revenues are bigger than

Nokia Samsung or Sonys mobile devices business

The story started two months ago when Google released its first smart phone

This new smart phone made by a Taiwanese company called HTC and the phone

called Nexus One After three weeks Apple Company said is going to sue the

manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC

The company which has been releasing iPhone since 2007 believes that HTC

illegally used 20 patents of Apple These patents are related to user interface

architecture and hardware of iPhone Apple Company filed a lawsuit in US District

Court in Delaware and an objection presented to the International Trade Commission

in USA too

In response to these accusations made by Apple Company against HTC

company The HTC denied Applersquos allegations and declared to fight the suit In other

response HTC said it has been making phones for a far longer time than Apple

including a touch screen device called the XDA that predates the iPhone by about 5

years

Implications

The implications here appear to be that HTCrsquos technological primary somehow goes

against Applersquos claims that the company violated 20 of its patents And while itrsquos

certainly possible that that might be the case itrsquos hard to accept that argument

without a list of patents to back it up

Patents

44

Here some of the patents that Apple Company accusing HTC Company used them

for its new Nexus phone manufactured for Google They are Multi-touch Screen

Multifinger gestures device integration and multitasking accelerometer patents

What is Android Android is a software installed in the mobile devices that includes

an operating system middleware and key applications The Android SDK provides

the tools and APIs necessary to begin developing applications on the Android

platform using the Java programming language

Terminology

Today in the market consumer have a lot of options for every product

whether it be an IT product or Home PCs or consumer durables or a FMCG product

This study may be helpful for company to know about the factors affecting the

consumer behavior and patterns of the consumer It may also be helpful to know the

specific requirement of customer so that the customer can be easily satisfied

Moreover this study helps to know the buying habits and patterns of customer The

study will help the company to understand the relationship that a consumer have with

their Apple product It will help to ascertain the reason which makes the undisputed

leader in almost every segment in which they operate

All Apple Professional Development facilitators are educators themselves

That gives them a unique view they know whatrsquos important in the classroom so they

can ensure that you learn about your Apple products and how they can best serve you

and your students We have created workshops in the following categories

These curriculum-focused workshops help teachers apply their skills with

Apple products to specific areas and disciplines to produce effective personal

learning for their students

Focused on technology skills these foundational workshops help teachers

become confident and comfortable integrating Apple products into their teaching

strategies

These workshops for school leaders and Education decision-makers focus on

issues important to success such as visioning and planning

Our research investigated the role of social norms in an extended theory of

planned behavior (TPB) in the explanation of prostatecolorectal cancer screening

(CS) intention and the prediction of CS uptake among men

45

Apple is well known for giving its customers things that they need but didnt

know they needed until the product shipped In that spirit Apple is in a unique

position to make further gains with that philosophy especially as other companies

pull back reduce RampD or get out of some markets completely

I written before about how Apples financial position gives it a unique

competitive advantage over the competition That discussion pointed to how Apple

can pay cash for components get to the front of supplier delivery schedules then

through volume drive prices down putting extreme price pressure on the

competition while they develop the next generation with RampD dollars

Even as Apple does this they are mindful of their brand Selling cheap

products doesnt sit well with Apple and they definitely dont want to undercut or

cannibalize other product lines

So if one asks the question about what Apple can deliver in a time when

customers are watching every penny its silly to envision a cheaper stripped down

version of a product thats already doing well Instead as Apple ponders how to

deliver new products to cost conscious customers the company tends to think about

holes in the market that can be exploited with their technology -- but which dont

undercut current products

There are other considerations as well For example the iPod touch doesnt

have a camera or an FM radio Other than the CPU it doesnt radiate and can

therefore be used in corporate or government environments that would otherwise

forbid a device that could be a security concern Our fantasies often neglect to

consider such things Because people expect to use their iPhone anywhere that

device has a different set of design constraints

Availability of multi-modal logistics services has been introduced and

occupational safety and health management system elaborated The DTPB can

provide a useful framework for evaluating interventions to increase logisticians

motivations to safety performance The overriding aim of this study was to design

and pilot test a questionnaire for subsequent use in a large-scale survey This study

describes the early stages of a research questionnaire development and a pilot study

The main results of this pilot study that the questionnaire proved to be reliable and

the analysis although preliminary provided strong support for the predictive power

of the DTPB The evaluation led to minor changes in the questionnaire Currently

46

the relevant literature surrounding the DTPB reveals a lack of research that utilizes

empirically validated theories in the field of logistics safety There is therefore a need

to consider more practical issues that emerge when applying the theory As is often

the case with the DTPB questionnaire the participants thought the questionnaire was

rather long This is important given that lengthy questionnaires can impact on data

quality through reduced completion rates due to factors such as lowered participant

motivation The length of the questionnaire could be accommodated thereby

encouraging participation Another comment levied at the DTPB questionnaire is that

it appears rather repetitive Indeed responses received in the present context included

wersquove answered that already Alternatively it may be better to group the outcomes

and behavioural belief statements and address the issue of similarity

Although the key purpose of this study was to develop and pilot a

questionnaire and not to generalize its findings it is of interest to note that the

occupational doctors advice has significant relationship to safety performance One

possible reason is that occupational safety and health information is not easily

available thereby increasing the reliance of the workers on the occupational doctors

advice This finding together with the significant influence of peer culture within the

DTPB framework would seem to strengthen the view that increasing exposure of

logisticians to occupational safety and health may encourage more positive

subjective norms and implies that contact with occupational doctors may encourage

the logisticians to work safely

Deeper interpretation suggests that peers causal attributions regarding safety

performance in their workplace may exert a comparatively strong influence over

logisticians991257 safety It also adds weight to the suggestion that occupational safety

and health training should form part of the logistics company991257s annual training plan

and as such supports the view that occupational safety and health intervention

programmes are required

He findings from questionnaire pilot test seem to corroborate previous

research by suggesting that subjective norms is a key issue to be addressed in any

occupational safety and programme as is the case of the logistics sector The result is

in line with the results reported by Hamilton and White Paris and Van den Broucke

and Fogarty and Shaw who found subjective norms to be important in affecting

adoption of a system As such it would seem that efforts should be made to enhance

knowledge and in particular to highlight the benefits of safety performance for both

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

REFERENCES

Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 51: Thesis Leadership of Apple

41

of Johor Bahru Johor James Liow 1992) Analysis from the research found that the

most dominant leadership is achievement oriented followed by supportive directive

participative and achievement oriented

In discussing the results the researchers prefer to discuss each hypothesis

separately in order to get an accurate and complete perceptive of the relationship

between leadership style and motivation level

The results revealed that the respondents perceived the all four leadership

styles of the manager have relation with their level of motivation towards their jobs

Furthermore the results revealed that there is significant relationship between

leadership style and motivation level

What is remarkable here is that this findings correlates strongly with the

arguments that say that relationship between leadership style and motivation level

can be both influential and no influential with staffrsquos motivation and his or her

leadership styles depends on his or her choice of the style that suits the situation or

the company

For example the researchers of University Malaya claimed that the

leadership styles of leader had relationship with staffrsquos motivation but depending on

their jobs according to the job description and the organizational chart that informs

employees what when and how tasks should be done

53 LIMITATION OF STUDY

One of the limitations in research includes lack of adequate information on a

particular subject Research equipments are very hard or expensive to acquire leading

to formulation mere assumptions Another hindrance is poor or inaccessibility to the

region of study

Some of the limitations of doing a research include access of information

availability of enough resources and time management The availability of experts in

42

editing and guidance may also be minimal where support from friends or

organisation may not be enough

The limitations of the study are those characteristics of design or

methodology that impacted or influenced the application or interpretation of the

results of your study They are the constraints on generalizability and utility of

findings that are the result of the ways in which you chose to design the study andor

the method used to establish internal and external validity

Another limitation related to building the evidence about ldquosurvival of

consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin

spiritrdquo Not knowing all of your extended family members limits your ability to

verify statements communicated by the Medium When information related to a

discarnate is not verified this result could be related to the sitterrsquos limitations but it

may also be related to the Medium These challenges however highlight the

limitations of spirit communication and in general further highlights the complexity

of studying the ldquoA study of Apple Incorporationrdquo

Limitations in research methods vary depending on the type of method used

and how it was conducted They include language barriers you might want to do a

research on something that is in a language which you do not understand and the

production of a translator is not available You might also be short of the research

materials and others are not immediately available among others

Limitations are influences that the researcher cannot control They are the

shortcomings conditions or influences that cannot be controlled by the researcher

that place restrictions on your methodology and conclusions Any limitations that

might influence the results should be mentioned

54 SUGGESTIONS FOR FUTURE RESEARCH

From this research the researcher recommends a several means that could be

taken to improve staffrsquos motivation by concentrating on leadership styles

43

According to Marketing minds (2012) Apple Inc uses the Apple brand to

compete across several highly competitive markets including the personal computer

industry with its Macintosh line of computerslaptops and related software the

consumer electronics industry with products such as the iPod digital music

distribution through iTunes Music Store the smart phone market with the Apple

iPhone magazine book games and applications publishing via the AppsStore for

iPhone and the iPad tablet computing device and movie and TV content distribution

with Apple TV The company is also establishing a very strong marketing presence

relative to the rival (Google) in the advertising market via its business Apps and iAd

network Steve Jobs the co-Founder of Apple described the company as being a

mobile devices company largest in the world as their revenues are bigger than

Nokia Samsung or Sonys mobile devices business

The story started two months ago when Google released its first smart phone

This new smart phone made by a Taiwanese company called HTC and the phone

called Nexus One After three weeks Apple Company said is going to sue the

manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC

The company which has been releasing iPhone since 2007 believes that HTC

illegally used 20 patents of Apple These patents are related to user interface

architecture and hardware of iPhone Apple Company filed a lawsuit in US District

Court in Delaware and an objection presented to the International Trade Commission

in USA too

In response to these accusations made by Apple Company against HTC

company The HTC denied Applersquos allegations and declared to fight the suit In other

response HTC said it has been making phones for a far longer time than Apple

including a touch screen device called the XDA that predates the iPhone by about 5

years

Implications

The implications here appear to be that HTCrsquos technological primary somehow goes

against Applersquos claims that the company violated 20 of its patents And while itrsquos

certainly possible that that might be the case itrsquos hard to accept that argument

without a list of patents to back it up

Patents

44

Here some of the patents that Apple Company accusing HTC Company used them

for its new Nexus phone manufactured for Google They are Multi-touch Screen

Multifinger gestures device integration and multitasking accelerometer patents

What is Android Android is a software installed in the mobile devices that includes

an operating system middleware and key applications The Android SDK provides

the tools and APIs necessary to begin developing applications on the Android

platform using the Java programming language

Terminology

Today in the market consumer have a lot of options for every product

whether it be an IT product or Home PCs or consumer durables or a FMCG product

This study may be helpful for company to know about the factors affecting the

consumer behavior and patterns of the consumer It may also be helpful to know the

specific requirement of customer so that the customer can be easily satisfied

Moreover this study helps to know the buying habits and patterns of customer The

study will help the company to understand the relationship that a consumer have with

their Apple product It will help to ascertain the reason which makes the undisputed

leader in almost every segment in which they operate

All Apple Professional Development facilitators are educators themselves

That gives them a unique view they know whatrsquos important in the classroom so they

can ensure that you learn about your Apple products and how they can best serve you

and your students We have created workshops in the following categories

These curriculum-focused workshops help teachers apply their skills with

Apple products to specific areas and disciplines to produce effective personal

learning for their students

Focused on technology skills these foundational workshops help teachers

become confident and comfortable integrating Apple products into their teaching

strategies

These workshops for school leaders and Education decision-makers focus on

issues important to success such as visioning and planning

Our research investigated the role of social norms in an extended theory of

planned behavior (TPB) in the explanation of prostatecolorectal cancer screening

(CS) intention and the prediction of CS uptake among men

45

Apple is well known for giving its customers things that they need but didnt

know they needed until the product shipped In that spirit Apple is in a unique

position to make further gains with that philosophy especially as other companies

pull back reduce RampD or get out of some markets completely

I written before about how Apples financial position gives it a unique

competitive advantage over the competition That discussion pointed to how Apple

can pay cash for components get to the front of supplier delivery schedules then

through volume drive prices down putting extreme price pressure on the

competition while they develop the next generation with RampD dollars

Even as Apple does this they are mindful of their brand Selling cheap

products doesnt sit well with Apple and they definitely dont want to undercut or

cannibalize other product lines

So if one asks the question about what Apple can deliver in a time when

customers are watching every penny its silly to envision a cheaper stripped down

version of a product thats already doing well Instead as Apple ponders how to

deliver new products to cost conscious customers the company tends to think about

holes in the market that can be exploited with their technology -- but which dont

undercut current products

There are other considerations as well For example the iPod touch doesnt

have a camera or an FM radio Other than the CPU it doesnt radiate and can

therefore be used in corporate or government environments that would otherwise

forbid a device that could be a security concern Our fantasies often neglect to

consider such things Because people expect to use their iPhone anywhere that

device has a different set of design constraints

Availability of multi-modal logistics services has been introduced and

occupational safety and health management system elaborated The DTPB can

provide a useful framework for evaluating interventions to increase logisticians

motivations to safety performance The overriding aim of this study was to design

and pilot test a questionnaire for subsequent use in a large-scale survey This study

describes the early stages of a research questionnaire development and a pilot study

The main results of this pilot study that the questionnaire proved to be reliable and

the analysis although preliminary provided strong support for the predictive power

of the DTPB The evaluation led to minor changes in the questionnaire Currently

46

the relevant literature surrounding the DTPB reveals a lack of research that utilizes

empirically validated theories in the field of logistics safety There is therefore a need

to consider more practical issues that emerge when applying the theory As is often

the case with the DTPB questionnaire the participants thought the questionnaire was

rather long This is important given that lengthy questionnaires can impact on data

quality through reduced completion rates due to factors such as lowered participant

motivation The length of the questionnaire could be accommodated thereby

encouraging participation Another comment levied at the DTPB questionnaire is that

it appears rather repetitive Indeed responses received in the present context included

wersquove answered that already Alternatively it may be better to group the outcomes

and behavioural belief statements and address the issue of similarity

Although the key purpose of this study was to develop and pilot a

questionnaire and not to generalize its findings it is of interest to note that the

occupational doctors advice has significant relationship to safety performance One

possible reason is that occupational safety and health information is not easily

available thereby increasing the reliance of the workers on the occupational doctors

advice This finding together with the significant influence of peer culture within the

DTPB framework would seem to strengthen the view that increasing exposure of

logisticians to occupational safety and health may encourage more positive

subjective norms and implies that contact with occupational doctors may encourage

the logisticians to work safely

Deeper interpretation suggests that peers causal attributions regarding safety

performance in their workplace may exert a comparatively strong influence over

logisticians991257 safety It also adds weight to the suggestion that occupational safety

and health training should form part of the logistics company991257s annual training plan

and as such supports the view that occupational safety and health intervention

programmes are required

He findings from questionnaire pilot test seem to corroborate previous

research by suggesting that subjective norms is a key issue to be addressed in any

occupational safety and programme as is the case of the logistics sector The result is

in line with the results reported by Hamilton and White Paris and Van den Broucke

and Fogarty and Shaw who found subjective norms to be important in affecting

adoption of a system As such it would seem that efforts should be made to enhance

knowledge and in particular to highlight the benefits of safety performance for both

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

REFERENCES

Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 52: Thesis Leadership of Apple

42

editing and guidance may also be minimal where support from friends or

organisation may not be enough

The limitations of the study are those characteristics of design or

methodology that impacted or influenced the application or interpretation of the

results of your study They are the constraints on generalizability and utility of

findings that are the result of the ways in which you chose to design the study andor

the method used to establish internal and external validity

Another limitation related to building the evidence about ldquosurvival of

consciousnessrdquo is sitters and their families donrsquot necessarily know everyone ldquoin

spiritrdquo Not knowing all of your extended family members limits your ability to

verify statements communicated by the Medium When information related to a

discarnate is not verified this result could be related to the sitterrsquos limitations but it

may also be related to the Medium These challenges however highlight the

limitations of spirit communication and in general further highlights the complexity

of studying the ldquoA study of Apple Incorporationrdquo

Limitations in research methods vary depending on the type of method used

and how it was conducted They include language barriers you might want to do a

research on something that is in a language which you do not understand and the

production of a translator is not available You might also be short of the research

materials and others are not immediately available among others

Limitations are influences that the researcher cannot control They are the

shortcomings conditions or influences that cannot be controlled by the researcher

that place restrictions on your methodology and conclusions Any limitations that

might influence the results should be mentioned

54 SUGGESTIONS FOR FUTURE RESEARCH

From this research the researcher recommends a several means that could be

taken to improve staffrsquos motivation by concentrating on leadership styles

43

According to Marketing minds (2012) Apple Inc uses the Apple brand to

compete across several highly competitive markets including the personal computer

industry with its Macintosh line of computerslaptops and related software the

consumer electronics industry with products such as the iPod digital music

distribution through iTunes Music Store the smart phone market with the Apple

iPhone magazine book games and applications publishing via the AppsStore for

iPhone and the iPad tablet computing device and movie and TV content distribution

with Apple TV The company is also establishing a very strong marketing presence

relative to the rival (Google) in the advertising market via its business Apps and iAd

network Steve Jobs the co-Founder of Apple described the company as being a

mobile devices company largest in the world as their revenues are bigger than

Nokia Samsung or Sonys mobile devices business

The story started two months ago when Google released its first smart phone

This new smart phone made by a Taiwanese company called HTC and the phone

called Nexus One After three weeks Apple Company said is going to sue the

manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC

The company which has been releasing iPhone since 2007 believes that HTC

illegally used 20 patents of Apple These patents are related to user interface

architecture and hardware of iPhone Apple Company filed a lawsuit in US District

Court in Delaware and an objection presented to the International Trade Commission

in USA too

In response to these accusations made by Apple Company against HTC

company The HTC denied Applersquos allegations and declared to fight the suit In other

response HTC said it has been making phones for a far longer time than Apple

including a touch screen device called the XDA that predates the iPhone by about 5

years

Implications

The implications here appear to be that HTCrsquos technological primary somehow goes

against Applersquos claims that the company violated 20 of its patents And while itrsquos

certainly possible that that might be the case itrsquos hard to accept that argument

without a list of patents to back it up

Patents

44

Here some of the patents that Apple Company accusing HTC Company used them

for its new Nexus phone manufactured for Google They are Multi-touch Screen

Multifinger gestures device integration and multitasking accelerometer patents

What is Android Android is a software installed in the mobile devices that includes

an operating system middleware and key applications The Android SDK provides

the tools and APIs necessary to begin developing applications on the Android

platform using the Java programming language

Terminology

Today in the market consumer have a lot of options for every product

whether it be an IT product or Home PCs or consumer durables or a FMCG product

This study may be helpful for company to know about the factors affecting the

consumer behavior and patterns of the consumer It may also be helpful to know the

specific requirement of customer so that the customer can be easily satisfied

Moreover this study helps to know the buying habits and patterns of customer The

study will help the company to understand the relationship that a consumer have with

their Apple product It will help to ascertain the reason which makes the undisputed

leader in almost every segment in which they operate

All Apple Professional Development facilitators are educators themselves

That gives them a unique view they know whatrsquos important in the classroom so they

can ensure that you learn about your Apple products and how they can best serve you

and your students We have created workshops in the following categories

These curriculum-focused workshops help teachers apply their skills with

Apple products to specific areas and disciplines to produce effective personal

learning for their students

Focused on technology skills these foundational workshops help teachers

become confident and comfortable integrating Apple products into their teaching

strategies

These workshops for school leaders and Education decision-makers focus on

issues important to success such as visioning and planning

Our research investigated the role of social norms in an extended theory of

planned behavior (TPB) in the explanation of prostatecolorectal cancer screening

(CS) intention and the prediction of CS uptake among men

45

Apple is well known for giving its customers things that they need but didnt

know they needed until the product shipped In that spirit Apple is in a unique

position to make further gains with that philosophy especially as other companies

pull back reduce RampD or get out of some markets completely

I written before about how Apples financial position gives it a unique

competitive advantage over the competition That discussion pointed to how Apple

can pay cash for components get to the front of supplier delivery schedules then

through volume drive prices down putting extreme price pressure on the

competition while they develop the next generation with RampD dollars

Even as Apple does this they are mindful of their brand Selling cheap

products doesnt sit well with Apple and they definitely dont want to undercut or

cannibalize other product lines

So if one asks the question about what Apple can deliver in a time when

customers are watching every penny its silly to envision a cheaper stripped down

version of a product thats already doing well Instead as Apple ponders how to

deliver new products to cost conscious customers the company tends to think about

holes in the market that can be exploited with their technology -- but which dont

undercut current products

There are other considerations as well For example the iPod touch doesnt

have a camera or an FM radio Other than the CPU it doesnt radiate and can

therefore be used in corporate or government environments that would otherwise

forbid a device that could be a security concern Our fantasies often neglect to

consider such things Because people expect to use their iPhone anywhere that

device has a different set of design constraints

Availability of multi-modal logistics services has been introduced and

occupational safety and health management system elaborated The DTPB can

provide a useful framework for evaluating interventions to increase logisticians

motivations to safety performance The overriding aim of this study was to design

and pilot test a questionnaire for subsequent use in a large-scale survey This study

describes the early stages of a research questionnaire development and a pilot study

The main results of this pilot study that the questionnaire proved to be reliable and

the analysis although preliminary provided strong support for the predictive power

of the DTPB The evaluation led to minor changes in the questionnaire Currently

46

the relevant literature surrounding the DTPB reveals a lack of research that utilizes

empirically validated theories in the field of logistics safety There is therefore a need

to consider more practical issues that emerge when applying the theory As is often

the case with the DTPB questionnaire the participants thought the questionnaire was

rather long This is important given that lengthy questionnaires can impact on data

quality through reduced completion rates due to factors such as lowered participant

motivation The length of the questionnaire could be accommodated thereby

encouraging participation Another comment levied at the DTPB questionnaire is that

it appears rather repetitive Indeed responses received in the present context included

wersquove answered that already Alternatively it may be better to group the outcomes

and behavioural belief statements and address the issue of similarity

Although the key purpose of this study was to develop and pilot a

questionnaire and not to generalize its findings it is of interest to note that the

occupational doctors advice has significant relationship to safety performance One

possible reason is that occupational safety and health information is not easily

available thereby increasing the reliance of the workers on the occupational doctors

advice This finding together with the significant influence of peer culture within the

DTPB framework would seem to strengthen the view that increasing exposure of

logisticians to occupational safety and health may encourage more positive

subjective norms and implies that contact with occupational doctors may encourage

the logisticians to work safely

Deeper interpretation suggests that peers causal attributions regarding safety

performance in their workplace may exert a comparatively strong influence over

logisticians991257 safety It also adds weight to the suggestion that occupational safety

and health training should form part of the logistics company991257s annual training plan

and as such supports the view that occupational safety and health intervention

programmes are required

He findings from questionnaire pilot test seem to corroborate previous

research by suggesting that subjective norms is a key issue to be addressed in any

occupational safety and programme as is the case of the logistics sector The result is

in line with the results reported by Hamilton and White Paris and Van den Broucke

and Fogarty and Shaw who found subjective norms to be important in affecting

adoption of a system As such it would seem that efforts should be made to enhance

knowledge and in particular to highlight the benefits of safety performance for both

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

REFERENCES

Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 53: Thesis Leadership of Apple

43

According to Marketing minds (2012) Apple Inc uses the Apple brand to

compete across several highly competitive markets including the personal computer

industry with its Macintosh line of computerslaptops and related software the

consumer electronics industry with products such as the iPod digital music

distribution through iTunes Music Store the smart phone market with the Apple

iPhone magazine book games and applications publishing via the AppsStore for

iPhone and the iPad tablet computing device and movie and TV content distribution

with Apple TV The company is also establishing a very strong marketing presence

relative to the rival (Google) in the advertising market via its business Apps and iAd

network Steve Jobs the co-Founder of Apple described the company as being a

mobile devices company largest in the world as their revenues are bigger than

Nokia Samsung or Sonys mobile devices business

The story started two months ago when Google released its first smart phone

This new smart phone made by a Taiwanese company called HTC and the phone

called Nexus One After three weeks Apple Company said is going to sue the

manufacturer of smart phones HTC On March 2 Apple filed complaint against HTC

The company which has been releasing iPhone since 2007 believes that HTC

illegally used 20 patents of Apple These patents are related to user interface

architecture and hardware of iPhone Apple Company filed a lawsuit in US District

Court in Delaware and an objection presented to the International Trade Commission

in USA too

In response to these accusations made by Apple Company against HTC

company The HTC denied Applersquos allegations and declared to fight the suit In other

response HTC said it has been making phones for a far longer time than Apple

including a touch screen device called the XDA that predates the iPhone by about 5

years

Implications

The implications here appear to be that HTCrsquos technological primary somehow goes

against Applersquos claims that the company violated 20 of its patents And while itrsquos

certainly possible that that might be the case itrsquos hard to accept that argument

without a list of patents to back it up

Patents

44

Here some of the patents that Apple Company accusing HTC Company used them

for its new Nexus phone manufactured for Google They are Multi-touch Screen

Multifinger gestures device integration and multitasking accelerometer patents

What is Android Android is a software installed in the mobile devices that includes

an operating system middleware and key applications The Android SDK provides

the tools and APIs necessary to begin developing applications on the Android

platform using the Java programming language

Terminology

Today in the market consumer have a lot of options for every product

whether it be an IT product or Home PCs or consumer durables or a FMCG product

This study may be helpful for company to know about the factors affecting the

consumer behavior and patterns of the consumer It may also be helpful to know the

specific requirement of customer so that the customer can be easily satisfied

Moreover this study helps to know the buying habits and patterns of customer The

study will help the company to understand the relationship that a consumer have with

their Apple product It will help to ascertain the reason which makes the undisputed

leader in almost every segment in which they operate

All Apple Professional Development facilitators are educators themselves

That gives them a unique view they know whatrsquos important in the classroom so they

can ensure that you learn about your Apple products and how they can best serve you

and your students We have created workshops in the following categories

These curriculum-focused workshops help teachers apply their skills with

Apple products to specific areas and disciplines to produce effective personal

learning for their students

Focused on technology skills these foundational workshops help teachers

become confident and comfortable integrating Apple products into their teaching

strategies

These workshops for school leaders and Education decision-makers focus on

issues important to success such as visioning and planning

Our research investigated the role of social norms in an extended theory of

planned behavior (TPB) in the explanation of prostatecolorectal cancer screening

(CS) intention and the prediction of CS uptake among men

45

Apple is well known for giving its customers things that they need but didnt

know they needed until the product shipped In that spirit Apple is in a unique

position to make further gains with that philosophy especially as other companies

pull back reduce RampD or get out of some markets completely

I written before about how Apples financial position gives it a unique

competitive advantage over the competition That discussion pointed to how Apple

can pay cash for components get to the front of supplier delivery schedules then

through volume drive prices down putting extreme price pressure on the

competition while they develop the next generation with RampD dollars

Even as Apple does this they are mindful of their brand Selling cheap

products doesnt sit well with Apple and they definitely dont want to undercut or

cannibalize other product lines

So if one asks the question about what Apple can deliver in a time when

customers are watching every penny its silly to envision a cheaper stripped down

version of a product thats already doing well Instead as Apple ponders how to

deliver new products to cost conscious customers the company tends to think about

holes in the market that can be exploited with their technology -- but which dont

undercut current products

There are other considerations as well For example the iPod touch doesnt

have a camera or an FM radio Other than the CPU it doesnt radiate and can

therefore be used in corporate or government environments that would otherwise

forbid a device that could be a security concern Our fantasies often neglect to

consider such things Because people expect to use their iPhone anywhere that

device has a different set of design constraints

Availability of multi-modal logistics services has been introduced and

occupational safety and health management system elaborated The DTPB can

provide a useful framework for evaluating interventions to increase logisticians

motivations to safety performance The overriding aim of this study was to design

and pilot test a questionnaire for subsequent use in a large-scale survey This study

describes the early stages of a research questionnaire development and a pilot study

The main results of this pilot study that the questionnaire proved to be reliable and

the analysis although preliminary provided strong support for the predictive power

of the DTPB The evaluation led to minor changes in the questionnaire Currently

46

the relevant literature surrounding the DTPB reveals a lack of research that utilizes

empirically validated theories in the field of logistics safety There is therefore a need

to consider more practical issues that emerge when applying the theory As is often

the case with the DTPB questionnaire the participants thought the questionnaire was

rather long This is important given that lengthy questionnaires can impact on data

quality through reduced completion rates due to factors such as lowered participant

motivation The length of the questionnaire could be accommodated thereby

encouraging participation Another comment levied at the DTPB questionnaire is that

it appears rather repetitive Indeed responses received in the present context included

wersquove answered that already Alternatively it may be better to group the outcomes

and behavioural belief statements and address the issue of similarity

Although the key purpose of this study was to develop and pilot a

questionnaire and not to generalize its findings it is of interest to note that the

occupational doctors advice has significant relationship to safety performance One

possible reason is that occupational safety and health information is not easily

available thereby increasing the reliance of the workers on the occupational doctors

advice This finding together with the significant influence of peer culture within the

DTPB framework would seem to strengthen the view that increasing exposure of

logisticians to occupational safety and health may encourage more positive

subjective norms and implies that contact with occupational doctors may encourage

the logisticians to work safely

Deeper interpretation suggests that peers causal attributions regarding safety

performance in their workplace may exert a comparatively strong influence over

logisticians991257 safety It also adds weight to the suggestion that occupational safety

and health training should form part of the logistics company991257s annual training plan

and as such supports the view that occupational safety and health intervention

programmes are required

He findings from questionnaire pilot test seem to corroborate previous

research by suggesting that subjective norms is a key issue to be addressed in any

occupational safety and programme as is the case of the logistics sector The result is

in line with the results reported by Hamilton and White Paris and Van den Broucke

and Fogarty and Shaw who found subjective norms to be important in affecting

adoption of a system As such it would seem that efforts should be made to enhance

knowledge and in particular to highlight the benefits of safety performance for both

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

REFERENCES

Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 54: Thesis Leadership of Apple

44

Here some of the patents that Apple Company accusing HTC Company used them

for its new Nexus phone manufactured for Google They are Multi-touch Screen

Multifinger gestures device integration and multitasking accelerometer patents

What is Android Android is a software installed in the mobile devices that includes

an operating system middleware and key applications The Android SDK provides

the tools and APIs necessary to begin developing applications on the Android

platform using the Java programming language

Terminology

Today in the market consumer have a lot of options for every product

whether it be an IT product or Home PCs or consumer durables or a FMCG product

This study may be helpful for company to know about the factors affecting the

consumer behavior and patterns of the consumer It may also be helpful to know the

specific requirement of customer so that the customer can be easily satisfied

Moreover this study helps to know the buying habits and patterns of customer The

study will help the company to understand the relationship that a consumer have with

their Apple product It will help to ascertain the reason which makes the undisputed

leader in almost every segment in which they operate

All Apple Professional Development facilitators are educators themselves

That gives them a unique view they know whatrsquos important in the classroom so they

can ensure that you learn about your Apple products and how they can best serve you

and your students We have created workshops in the following categories

These curriculum-focused workshops help teachers apply their skills with

Apple products to specific areas and disciplines to produce effective personal

learning for their students

Focused on technology skills these foundational workshops help teachers

become confident and comfortable integrating Apple products into their teaching

strategies

These workshops for school leaders and Education decision-makers focus on

issues important to success such as visioning and planning

Our research investigated the role of social norms in an extended theory of

planned behavior (TPB) in the explanation of prostatecolorectal cancer screening

(CS) intention and the prediction of CS uptake among men

45

Apple is well known for giving its customers things that they need but didnt

know they needed until the product shipped In that spirit Apple is in a unique

position to make further gains with that philosophy especially as other companies

pull back reduce RampD or get out of some markets completely

I written before about how Apples financial position gives it a unique

competitive advantage over the competition That discussion pointed to how Apple

can pay cash for components get to the front of supplier delivery schedules then

through volume drive prices down putting extreme price pressure on the

competition while they develop the next generation with RampD dollars

Even as Apple does this they are mindful of their brand Selling cheap

products doesnt sit well with Apple and they definitely dont want to undercut or

cannibalize other product lines

So if one asks the question about what Apple can deliver in a time when

customers are watching every penny its silly to envision a cheaper stripped down

version of a product thats already doing well Instead as Apple ponders how to

deliver new products to cost conscious customers the company tends to think about

holes in the market that can be exploited with their technology -- but which dont

undercut current products

There are other considerations as well For example the iPod touch doesnt

have a camera or an FM radio Other than the CPU it doesnt radiate and can

therefore be used in corporate or government environments that would otherwise

forbid a device that could be a security concern Our fantasies often neglect to

consider such things Because people expect to use their iPhone anywhere that

device has a different set of design constraints

Availability of multi-modal logistics services has been introduced and

occupational safety and health management system elaborated The DTPB can

provide a useful framework for evaluating interventions to increase logisticians

motivations to safety performance The overriding aim of this study was to design

and pilot test a questionnaire for subsequent use in a large-scale survey This study

describes the early stages of a research questionnaire development and a pilot study

The main results of this pilot study that the questionnaire proved to be reliable and

the analysis although preliminary provided strong support for the predictive power

of the DTPB The evaluation led to minor changes in the questionnaire Currently

46

the relevant literature surrounding the DTPB reveals a lack of research that utilizes

empirically validated theories in the field of logistics safety There is therefore a need

to consider more practical issues that emerge when applying the theory As is often

the case with the DTPB questionnaire the participants thought the questionnaire was

rather long This is important given that lengthy questionnaires can impact on data

quality through reduced completion rates due to factors such as lowered participant

motivation The length of the questionnaire could be accommodated thereby

encouraging participation Another comment levied at the DTPB questionnaire is that

it appears rather repetitive Indeed responses received in the present context included

wersquove answered that already Alternatively it may be better to group the outcomes

and behavioural belief statements and address the issue of similarity

Although the key purpose of this study was to develop and pilot a

questionnaire and not to generalize its findings it is of interest to note that the

occupational doctors advice has significant relationship to safety performance One

possible reason is that occupational safety and health information is not easily

available thereby increasing the reliance of the workers on the occupational doctors

advice This finding together with the significant influence of peer culture within the

DTPB framework would seem to strengthen the view that increasing exposure of

logisticians to occupational safety and health may encourage more positive

subjective norms and implies that contact with occupational doctors may encourage

the logisticians to work safely

Deeper interpretation suggests that peers causal attributions regarding safety

performance in their workplace may exert a comparatively strong influence over

logisticians991257 safety It also adds weight to the suggestion that occupational safety

and health training should form part of the logistics company991257s annual training plan

and as such supports the view that occupational safety and health intervention

programmes are required

He findings from questionnaire pilot test seem to corroborate previous

research by suggesting that subjective norms is a key issue to be addressed in any

occupational safety and programme as is the case of the logistics sector The result is

in line with the results reported by Hamilton and White Paris and Van den Broucke

and Fogarty and Shaw who found subjective norms to be important in affecting

adoption of a system As such it would seem that efforts should be made to enhance

knowledge and in particular to highlight the benefits of safety performance for both

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

REFERENCES

Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 55: Thesis Leadership of Apple

45

Apple is well known for giving its customers things that they need but didnt

know they needed until the product shipped In that spirit Apple is in a unique

position to make further gains with that philosophy especially as other companies

pull back reduce RampD or get out of some markets completely

I written before about how Apples financial position gives it a unique

competitive advantage over the competition That discussion pointed to how Apple

can pay cash for components get to the front of supplier delivery schedules then

through volume drive prices down putting extreme price pressure on the

competition while they develop the next generation with RampD dollars

Even as Apple does this they are mindful of their brand Selling cheap

products doesnt sit well with Apple and they definitely dont want to undercut or

cannibalize other product lines

So if one asks the question about what Apple can deliver in a time when

customers are watching every penny its silly to envision a cheaper stripped down

version of a product thats already doing well Instead as Apple ponders how to

deliver new products to cost conscious customers the company tends to think about

holes in the market that can be exploited with their technology -- but which dont

undercut current products

There are other considerations as well For example the iPod touch doesnt

have a camera or an FM radio Other than the CPU it doesnt radiate and can

therefore be used in corporate or government environments that would otherwise

forbid a device that could be a security concern Our fantasies often neglect to

consider such things Because people expect to use their iPhone anywhere that

device has a different set of design constraints

Availability of multi-modal logistics services has been introduced and

occupational safety and health management system elaborated The DTPB can

provide a useful framework for evaluating interventions to increase logisticians

motivations to safety performance The overriding aim of this study was to design

and pilot test a questionnaire for subsequent use in a large-scale survey This study

describes the early stages of a research questionnaire development and a pilot study

The main results of this pilot study that the questionnaire proved to be reliable and

the analysis although preliminary provided strong support for the predictive power

of the DTPB The evaluation led to minor changes in the questionnaire Currently

46

the relevant literature surrounding the DTPB reveals a lack of research that utilizes

empirically validated theories in the field of logistics safety There is therefore a need

to consider more practical issues that emerge when applying the theory As is often

the case with the DTPB questionnaire the participants thought the questionnaire was

rather long This is important given that lengthy questionnaires can impact on data

quality through reduced completion rates due to factors such as lowered participant

motivation The length of the questionnaire could be accommodated thereby

encouraging participation Another comment levied at the DTPB questionnaire is that

it appears rather repetitive Indeed responses received in the present context included

wersquove answered that already Alternatively it may be better to group the outcomes

and behavioural belief statements and address the issue of similarity

Although the key purpose of this study was to develop and pilot a

questionnaire and not to generalize its findings it is of interest to note that the

occupational doctors advice has significant relationship to safety performance One

possible reason is that occupational safety and health information is not easily

available thereby increasing the reliance of the workers on the occupational doctors

advice This finding together with the significant influence of peer culture within the

DTPB framework would seem to strengthen the view that increasing exposure of

logisticians to occupational safety and health may encourage more positive

subjective norms and implies that contact with occupational doctors may encourage

the logisticians to work safely

Deeper interpretation suggests that peers causal attributions regarding safety

performance in their workplace may exert a comparatively strong influence over

logisticians991257 safety It also adds weight to the suggestion that occupational safety

and health training should form part of the logistics company991257s annual training plan

and as such supports the view that occupational safety and health intervention

programmes are required

He findings from questionnaire pilot test seem to corroborate previous

research by suggesting that subjective norms is a key issue to be addressed in any

occupational safety and programme as is the case of the logistics sector The result is

in line with the results reported by Hamilton and White Paris and Van den Broucke

and Fogarty and Shaw who found subjective norms to be important in affecting

adoption of a system As such it would seem that efforts should be made to enhance

knowledge and in particular to highlight the benefits of safety performance for both

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

REFERENCES

Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 56: Thesis Leadership of Apple

46

the relevant literature surrounding the DTPB reveals a lack of research that utilizes

empirically validated theories in the field of logistics safety There is therefore a need

to consider more practical issues that emerge when applying the theory As is often

the case with the DTPB questionnaire the participants thought the questionnaire was

rather long This is important given that lengthy questionnaires can impact on data

quality through reduced completion rates due to factors such as lowered participant

motivation The length of the questionnaire could be accommodated thereby

encouraging participation Another comment levied at the DTPB questionnaire is that

it appears rather repetitive Indeed responses received in the present context included

wersquove answered that already Alternatively it may be better to group the outcomes

and behavioural belief statements and address the issue of similarity

Although the key purpose of this study was to develop and pilot a

questionnaire and not to generalize its findings it is of interest to note that the

occupational doctors advice has significant relationship to safety performance One

possible reason is that occupational safety and health information is not easily

available thereby increasing the reliance of the workers on the occupational doctors

advice This finding together with the significant influence of peer culture within the

DTPB framework would seem to strengthen the view that increasing exposure of

logisticians to occupational safety and health may encourage more positive

subjective norms and implies that contact with occupational doctors may encourage

the logisticians to work safely

Deeper interpretation suggests that peers causal attributions regarding safety

performance in their workplace may exert a comparatively strong influence over

logisticians991257 safety It also adds weight to the suggestion that occupational safety

and health training should form part of the logistics company991257s annual training plan

and as such supports the view that occupational safety and health intervention

programmes are required

He findings from questionnaire pilot test seem to corroborate previous

research by suggesting that subjective norms is a key issue to be addressed in any

occupational safety and programme as is the case of the logistics sector The result is

in line with the results reported by Hamilton and White Paris and Van den Broucke

and Fogarty and Shaw who found subjective norms to be important in affecting

adoption of a system As such it would seem that efforts should be made to enhance

knowledge and in particular to highlight the benefits of safety performance for both

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

REFERENCES

Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 57: Thesis Leadership of Apple

47

the employer and the employee Although these findings serve to highlight what

might form the basis of an intervention there is a need to replicate the findings in a

larger sample as the small number of sample may restrict the generalizability of the

findings Secondly the safety performance construct is self-reported Asymmetry of

information at the workplace may influence the respondent991257s accurate information

on safety performance

55 CONCLUSION

To sum it up the study has revealed the following findings

In general the study has managed to add to the existing body of knowledge in

furthering our understanding to the relationship between leadership style and

motivation level of Apple Inc The research also able to act as reference to the future

research sincere recommendations and suggestions given to ensure that the company

can improve and in line with Apple Incorporationrsquos motto ldquoByte into an Apple

ldquoSimplicity is the Ultimate Sophistication Soon there will be 2 kinds of people

Those who use computers and those who use Apples (Early 1980s) The Computer

for the rest of us The Power to Be Your Best Think different Switch Get a Mac

designed by Apple in California

48

REFERENCES

Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 58: Thesis Leadership of Apple

48

REFERENCES

Printed media

1 Kotler P et al (1999)Principles of Marketing 2nd Edition Europe Prentice

Hall

2 Zinkmund W (2000) ldquoBusiness Research Methodsrdquo [6th edition]Orlando The

Dryden Press

3 Kotler P Armstrong G Saunder J and Wong V(1999)ldquoPrinciple of marketingrsquo

[2nd edition]

England prentice hallpg 142

4 Ghauri P and Gronhaug K (2005) ldquoResearch Methods in Business Studies A

practical Guiderdquo [3rd

edition] Pearson Education Limited

Online media

5 Wiki invest2012Technology(online)Available at

[httpwwwwikinvestcomindustryTechnology

Accessed 19th July 2012]

6 Wikipedia 2012Apple Store(online) Available at

[httpenwikipediaorgwikiApple_StoreAccessed 19th July 2012]

7 Apple Inc2012About (online)Available at[httpwwwapplecom Accessed 19th

July 2012]

8 Marketing Minds 2012Apples branding strategy(online)Available

at[httpwwwmarketingmindscomaubrandingapple_branding_strategyhtml

Accessed 20th

September 2012]

9 Management study guide 2012What is brand awareness(online)Available

at[httpwwwmanagementstudyguidecombrand-awarenesshtm Accessed 20th

September 2012]

10 Aboutcom 2012What is branding and how important is it to your marketing

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 59: Thesis Leadership of Apple

49

strategy

(online)Available at[httpmarketingaboutcomcsbrandmktgawhatisbrandinghtm

Accessed 20th

September 2012]

11 Clarity marketing LTD2005Six benefits of branding(online)pg-34Available

athttpwwwclarityin-

communicationcomgetattachmente69c0b29-934a-4b13-9f8f-d6a1d6274cfcA-

strong-brandaspx

Accessed 17th October 2012)

12 Marcia Yudkin2012Benefits of branding(online)Available at

(httpwwwnamedatlastcombranding3htm Accessed 17th October 2012)

13 Lynne Haley Rose Demand Media 2012The advantages of branding strategy

product

recognition(online)Available at [httpsmallbusinesschroncomadvantages-

branding-strategyproduct-

recognition-24873html Accessed 17th October 2012]

A study on marketing strategy of Apple December 2012

42

14 Matt Asay2010Apple doesnt target markets It targets people(online)Available

at

[httpgigaomcom20100826apple-doesnt-target-markets-it-targets-people

Accessed 21st

September2012]

15 Marketing teachercom2012Targeting(online)Available at

[httpwwwmarketingteachercomlesson-storelesson-targetinghtml Accessed

21st September

2012]

16 Switchtomac 2009Understanding Apples positioning (online)Available

at[httpswitchtoamaccomsiteunderstanding-apples-positioning-part-1-a-

premium-brand-at-apremium-

pricehtml Accessed 21st September 2012]

17 Boseng20114Ps Apple(online)Available

at[httpwwwstudymodecomessays4Ps-Apple-

584461html Accessed 10th October 2012]

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 60: Thesis Leadership of Apple

50

18 CJ2011 The Four Ps To Marketing Your Way Out Of A

Recession(online)Available

at[httpwwwfaroutbizcom20110226the-four-ps-to-marketing-your-way-out-of-

arecession

Accessed 10th October 2012]

19 Villing and Company2011 The Genius of Steve Jobs Understanding

Marketings 4

Ps(online)Available at[httpvillingcomarticlesgeneralsteve-jobs Accessed 10th

October 2012]

20 Slideshare2012SWOT Analysis for Apple(online)Available at

[httpwwwslidesharenetedbiyswot-analysis-for-apple Accessed 12th October

2012]

21 Knowledge Wharton high school2012 Strengths Weaknesses Opportunities

Threats The SWOT

Analysis(online)Available at[httpkwhswhartonupennedu201203strengths-

weaknessesopportunities-

threats-the-swot-analysis Accessed 12th October 2012]

22 Jim Muller2010Apple Strengths Weaknesses Opportunities Threats

23 (online)Available at [httpwwwfoolcominvestinggeneral20100607apple-

strengths-weaknessesopportunities-

threatsaspx Accessed 12th October 2012]

24 Divya Mishra2011Apple IncExecutive Summary(online)Available

at[httpwwwslidesharenetdivya-mishramidterm-part-ii Accessed 12th October

2012]

25 Trellian2012What is competitive edge(online)Available

at[httpcitrelliancomcompetitiveedge

html Accessed 12th October 2012]

26 Rob Enderele2004Apples competitive advantage(online)Available at[

httpwwwtechnewsworldcomstory33061html Accessed 19th October 2012]

27 Ben Bajarin2011Why apple has a strong competitive

advantage(online)Available

at[httptechpinionscomapples-competitive-advantage5 Accessed 19th October

2012

28 Albrecht Lone (2005) Textual Analysis and the Production of Text

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 61: Thesis Leadership of Apple

51

Samfundslitteratur

29 Dittmar Helga with contributions from Halliwell Emma Banerjee Robin

Garoarsdoacutettir

Ragna and Jankovic Judita (2008) Consumer Culture Identity and Well‐Being ndash

The Search

for the lsquoGood Life and the lsquoBody Perfectrsquo Psychology Press

30 Garsten Christina (1994) Apple World Core and Periphery in a

Transnational Organizational

Culture Doctorial dissertation Stockholm Studies in Social Anthropology Gotab

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 62: Thesis Leadership of Apple

52

APPENDICES

Appendix 1 Research Interview Questions The Directors

APPENDIX A

QUESTIONAIRE

Apple Inc

SENIOR MANAGEMENT AND HUMAN RESOURSE DEVELOPMENT

QUESTIONAIRE FORM

Research Topic

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 63: Thesis Leadership of Apple

53

To study the relationship between leadership style and motivation level

This survey is conducted to fulfil the need for certification of

Bachelor in Management ( Marketing)

I would like to thank you for your cooperation to participate in this survey

Your response is crucial for the success of this survey

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 64: Thesis Leadership of Apple

54

1 When faced with a challenge my first thought is Who can I enlist to

help and not What can I do

0 1 2 3

Never Rarely Occasionally Always

2 When my team committee or organization fails to achieve an

objective my first assumption is that its some kind of leadership

issue

0 1 2 3

Never Rarely Occasionally Always

3 I believe that developing my leadership skills will increase my

effectiveness dramatically

0 1 2 3

Never Rarely Occasionally Always

4 I rely on influence rather than on my position or title to get others to

follow me or do what I want

0 1 2 3

Never Rarely Occasionally Always

5 During discussions or brainstorming sessions people turn to me and

ask for my advice

0 1 2 3

Never Rarely Occasionally Always

6 I rely on my relationships with others rather than organizational

systems and procedures to get things done

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 65: Thesis Leadership of Apple

55

0 1 2 3

Never Rarely Occasionally Always

7 I have a concrete specific plan for personal growth that I engage in

weekly

0 1 2 3

Never Rarely Occasionally Always

8 I have found experts and mentors for key areas of my life with

whom I engage on a regular basis

0 1 2 3

Never Rarely Occasionally Always

9 To promote my professional growth I have read at least six books (or taken

at least one worthwhile class or listened to twelve or more audio lessons) per

year for the last three years

0 1 2 3

Never Rarely Occasionally Always

10 I spot problems obstacles and trends that will impact the outcome of

initiatives my organization puts into place

0 1 2 3

Never Rarely Occasionally Always

11 I can clearly see a pathway for the implementation of a vision including not

only the process but also the people and resources needed

0 1 2 3

Never Rarely Occasionally Always

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 66: Thesis Leadership of Apple

56

12 I am called upon to plan initiatives for my organization

0 1 2 3

Never Rarely Occasionally Always

13 Rather than being annoyed when team members have issues preventing them

from doing their jobs effectively I see the issues as an opportunity to serve

and help those people

0 1 2 3

Never Rarely Occasionally Always

14 I look for ways to make things better for the people I lead

0 1 2 3

Never Rarely Occasionally Always

15 I find great personal satisfaction in helping other people become more

successful

0 1 2 3

Never Rarely Occasionally Always

16 The people I lead confide in me regarding sensitive issues

0 1 2 3

Never Rarely Occasionally Always

17 When I tell someone in my organization that I will do something she can

count on me to follow through

0 1 2 3

Never Rarely Occasionally Always

18 I avoid undermining others or talking behind their backs

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 67: Thesis Leadership of Apple

57

0 1 2 3

Never Rarely Occasionally Always

19 People are naturally drawn to me and often want to do things with me just to

spend time with me

0 1 2 3

Never Rarely Occasionally Always

20 I go out of my way to show respect and loyalty to the people I lead

0 1 2 3

Never Rarely Occasionally Always

21 I make courageous decisions and take personal risks that could benefit my

followers even if there is no benefit to me

0 1 2 3

Never Rarely Occasionally Always

22 I can easily gauge morale whether in a room full of people on a team or in

an organization

0 1 2 3

Never Rarely Occasionally Always

23 I often take the right action as a leader even if I cannot explain why

0 1 2 3

Never Rarely Occasionally Always

24 I can read situations and sense trends without having to gather hard evidence

0 1 2 3

Never Rarely Occasionally Always

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 68: Thesis Leadership of Apple

58

25 I am satisfied with the caliber of people who report to me or work with me

0 1 2 3

Never Rarely Occasionally Always

26 I expect the people I attract to be similar to me in values skills and

leadership ability

0 1 2 3

Never Rarely Occasionally Always

27 I recognize that no personnel process can improve the quality of people I

recruit compared to improving myself

0 1 2 3

Never Rarely Occasionally Always

28 When I am new to a leadership situation one of the first things I try to do is

to develop a personal connection with the individuals involved

0 1 2 3

Never Rarely Occasionally Always

29 I know the stories hopes and dreams of the people I lead

0 1 2 3

Never Rarely Occasionally Always

30 I avoid asking people to help accomplish the vision until we have built a

relationship that goes beyond the nuts and bolts of our work together

0 1 2 3

Never Rarely Occasionally Always

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 69: Thesis Leadership of Apple

59

31 I am strategic and highly selective about which people are closet to me

personally and professionally

0 1 2 3

Never Rarely Occasionally Always

32 I regularly rely on some key people in my life to help accomplish my goals

0 1 2 3

Never Rarely Occasionally Always

33 I believe that 50 percent or more of the credit for my accomplishments goes

to the people on my team

0 1 2 3

Never Rarely Occasionally Always

34 I embrace change easily and become dissatisfied with the status quo

0 1 2 3

Never Rarely Occasionally Always

35 I believe that no matter how talented the people who work for me are my

position is secure

0 1 2 3

Never Rarely Occasionally Always

36 It is my regular practice to give people I lead the authority to make decisions

and take risks

0 1 2 3

Never Rarely Occasionally Always

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 70: Thesis Leadership of Apple

60

37 If I observe an undesirable action or quality in team members I check for it

in myself first before addressing it with them

0 1 2 3

Never Rarely Occasionally Always

38 I am continually working to try to make my actions and words consistent

with one another 0 1 2 3

Never Rarely Occasionally Always

39 I do what I should rather than what I want because I am conscious that I am

setting an example for others

0 1 2 3

Never Rarely Occasionally Always

40 I recognize that a lack of credibility can be as harmful to an organization as a

lack of vision

0 1 2 3

Never Rarely Occasionally Always

41 I wait until I see that most of the people on the team have confidence in me

before asking for a commitment to the vision

0 1 2 3

Never Rarely Occasionally Always

42 Even when my ideas are not very good my people tend to side with me

0 1 2 3

Never Rarely Occasionally Always

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 71: Thesis Leadership of Apple

61

43 When I lead a team I feel ultimate responsibility for whether it achieves its

goals

0 1 2 3

Never Rarely Occasionally Always

44 If members of my team are not unified in their efforts to achieve the vision I

take action to get them on the same page

0 1 2 3

Never Rarely Occasionally Always

45 I make personal sacrifices to help ensure victory for my team department or

organization

0 1 2 3

Never Rarely Occasionally Always

46 I am enthusiastic and maintain a positive attitude every day for the sake of my

team members

0 1 2 3

Never Rarely Occasionally Always

47 Whenever I make a major leadership decision I consider how that decision

will impact momentum in my team department or organization

0 1 2 3

Never Rarely Occasionally Always

48 I initiate specific actions with the purpose of generating momentum when

introducing something new or controversial

0 1 2 3

Never Rarely Occasionally Always

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 72: Thesis Leadership of Apple

62

49 I avoid tasks that are not required by my leadership dont have a tangible

return or dont reward me personally

0 1 2 3

Never Rarely Occasionally Always

50 I set aside time daily monthly and yearly to plan my upcoming schedule and

activities based on my priorities

0 1 2 3

Never Rarely Occasionally Always

51 I delegate any task for which a team member can be at least 80 percent as

effective as I could be

0 1 2 3

Never Rarely Occasionally Always

52 I know making trade-offs is a natural part of leadership growth and I make

sacrifices to become a better leader as long as they dont violate my values

0 1 2 3

Never Rarely Occasionally Always

53 I expect to give more than my followers do in order to accomplish the vision

0 1 2 3

Never Rarely Occasionally Always

54 I will give up my rights in order to reach my potential as a leader

0 1 2 3

Never Rarely Occasionally Always

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 73: Thesis Leadership of Apple

63

55 I expend as much effort figuring out the timing for an initiative as I do

figuring out the strategy

0 1 2 3

Never Rarely Occasionally Always

56 I will launch something using a less-than-ideal strategy because I know the

timing is right

0 1 2 3

Never Rarely Occasionally Always

57 I can sense whether or not people are ready for an idea

0 1 2 3

Never Rarely Occasionally Always

58 I believe that I can grow my organization more rapidly by developing leaders

than by any other method

0 1 2 3

Never Rarely Occasionally Always

59 I spend a significant amount of time every week investing in the development of

the top 20 percent of my leaders

0 1 2 3

Never Rarely Occasionally Always

60 I would rather see leaders I develop succeed out on their own than keep them

with me so that I can keep mentoring them

0 1 2 3

Never Rarely Occasionally Always

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 74: Thesis Leadership of Apple

64

61 I possess a strong sense of why I am in my position and why I am leading

0 1 2 3

Never Rarely Occasionally Always

62 In each position Ive held I have identified people who can carry on after me

and I have invested in them

0 1 2 3

Never Rarely Occasionally Always

63 One of my strongest motivations is to leave any team I lead better than I found

it

0 1 2 3

Never Rarely Occasionally Always

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 75: Thesis Leadership of Apple

65

COURSEWORK

NAME LIOW CHIA ZHENG

NRIC 920713-01-6187

No HP +60167799149

1 There are EIGHT primary means to expand globally Explain carefully

bull Technology transfer (joint venture)mdashWhen firms choose to enter the

global market they may need to decide whether to sell their technology or

produce it abroad themselves

Producing technology overseas can involve significant risk and

investment On the other hand having a partner firm in the target country or

region produce and distribute your product can reduce your entry costs The costs

of technology development and production often lead young firms to build

alliances and joint partnerships and to focus on niche markets However there is

a risk youll lose control of the technology because the partner firm will gain

insight into how you produce the product

bull Technology licensingmdashPerhaps the most common means to enter a

foreign market is to secure an agent to represent the company abroad Here the

entrepreneur may decide that he or she is better off letting a foreign company

produce and sell the product perhaps rebranded under its own name and taking a

royalty as compensation Licensing reduces risk from an operational perspective

While this is an excellent means of generating revenue and conserving resources

it also is a lost opportunity to extend your own brand into new markets

bull OutsourcingmdashOutsourcing allows businesses to handle key attributes

of their products while handing over the responsibility for development and

manufacturing to a subcontractor The outsourced production may be sent back to

the companys home country for sale It is often the first logical step as a firm

seeks to expand globally This is basically the strategy that Pkolino is

considering and the primary reason to look at global outsourcing is cost savings

bull

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 76: Thesis Leadership of Apple

66

ExportingmdashThe cheapest and easiest way to enter new markets is to

sell from your headquarters However as always there are trade-offs First it is

harder to establish a critical mass in the country if you dont have anyone on the

ground and as mentioned earlier you may incur additional costs in after-sales

support Your customers also may have difficulty contacting you or providing

information about the market and their needs You incur the transportation costs

and risks of getting your products through the target countrys customs A second

alternative is to hire a sales representative in the target country The advantages

are that sales representatives have deep knowledge of the country and

presumably a strong network they can leverage in selling the product However

agency theory suggests there are risks to consider First it is difficult for you to

confirm that agents are as skilled as they might claim (which is referred to as

adverse selection) Second it is difficult to ensure that the agent is honoring the

contract (which is referred to as moral hazard)

bull Foreign direct investment (FDI)mdashUnder this strategy companies set

up a physical presence in the countries of interest whether that is a sales office

retail outlets production facilities or something else The startup retains control

of the assets and facilities an issue that can prove expensive The primary means

of FDI are acquiring foreign assets and building and expanding current facilities

overseas FDI is usually beyond the means of most early-stage companies

French clothing line Chloe tested the Chinese market by exporting the product

first through retail stores Then once it learned that Chinese customers liked the

product it started to establish its own retail outlets in Beijing and then Shanghai

Today Asia accounts for 20-30 of the sales of this high-end fashion

house with over 60 locations in the Asia Pacific It plans to branch out slowly

from those locations Similarly Jeff Bernstein started Emerge Logistics by using

Chinas bureaucratic red tape and the unwillingness of American companies to

invest in Chinese facilities to his advantage Bernsteins logistics company has 14

customers such as Harley-Davidson Mercedes-Benz and Siemans For example

Mercedes-Benz needed to ensure effective reliable after-market parts support for

luxury vehicles sold in China Emerge provided a warehousing facility customs

clearance management and local delivery to dealers and distributors throughout

China

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 77: Thesis Leadership of Apple

67

bull FranchisingmdashSome see franchising as a low-risk method of entering a

foreign market because it allows the firm to license an operational system Yet

there can be difficulties in monitoring the international franchisee and ensuring

that it protects the companys brand (moral hazard) Until recently the Chinese as

a whole had a dim view of franchises The media in China highlighted several

news stories about franchise owners receiving payment but failing to provide

services And as a parent company KFC had difficulties in convincing its

franchisees in China to collectively bargain in order to receive lower prices from

suppliers In 2004 AampW All - American Restaurants closed all of its eight

locations in China after several disputes with its franchisee Virginia Ferguson a

spokeswoman for AampW Restaurants International said We have uniform

franchise standards around the globe and worked diligently with the owner for

over a year to rectify problems and reinstate the licenses but unfortunately the

issues were not resolved

bull Venture financingmdashAccording to Dickson venture capital is both an

enabling and an enacting mechanism What he means is that the available capital

and expertise provided by venture capitalists may enable a firm to go

international using any of the previously mentioned means to enter a market

However research suggests that venture capital often leads to mergers and

acquisitions with foreign companies

bull Merger and acquisition (MampA)mdashFor some businesses buying an

overseas firm may be the most efficient manner to enter a foreign market You

gain an instant presence in the country with an established infrastructure MampAs

also allow an entrepreneurial company to grow and expand quickly Some

research shows that firms that use acquisitions for expansion have a higher

survival rate than do those that choose a startup The capital required means that

the firm must secure venture capital or go public thus this method is beyond the

means of most early-stage entrepreneurs

As the world becomes increasingly connected entrepreneurs need to look

beyond their home borders to see whether they can expand on their initial

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices
Page 78: Thesis Leadership of Apple

68

opportunity While it is more difficult to enter and operate in a country that you

are not familiar with technology and increasing trade are reducing the

knowledge gap As research points out more and more entrepreneurs are

becoming global early in their companies lives As an entrepreneur you need to

be aware of your options and the Dickson model provides a solid framework for

understanding them

  • DECLARATION
  • ABSTRACTS
  • Table of Contents
  • LIST OF TABLES
  • LIST OF FIGURES
    • INTRODUCTION
      • 11 BACKGROUND
      • 12 PROBLEM STATEMENT
      • 13 Significant of the Study
        • LITERATURE REVIEW
          • 21 Definition and motivation theory
          • 22 Definition concept and Leadership Theory
          • 23 Path Goal Theory
          • 24 Need for Achievement Theory
          • 25 Directive Leadership Style
          • 26 Supportive Leadership Style
          • 27 Participative Leadership Style
          • 28 Achievement Oriented Leadership Style
          • 29 Relationship between Leadership Styles and Motivation
            • METHODOLOGY
              • 31 Research Design
              • 32 Population and Sampling Technique
                • RESEARCH FINDING
                  • 41 Response Rate
                  • 42 Descriptive Demographic Profile
                  • 43 Descriptive Analysis
                  • 44 Reliability Analysis
                  • 45 Correlation Matrix
                  • 46 Regression Analysis
                    • CONCLUSION AND RECOMMENDATION
                      • 51 Introduction
                      • 52 Discussion of Finding
                      • 53 Limitation of Study
                      • 54 Suggestions for Future Research
                      • 55 Conclusion
                        • REFERENCES
                          • Appendices