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WORDBANK: RUSSIAN SEOTHE SECRETS TO GAINING STRONG RANK IN YANDEX

HEAD OFMARKETING SERVICES

@sem_markburns@markburns

globalsem.wordbank.com

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SETTING THE SCENE

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YANDEX IS IMPORTANT

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IT’S MORE THAN JUST RUSSIA

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YANDEX & GOOGLE ARE DIFFERENT

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ON-PAGE

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GET YOUR TITLES ACCURATE

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META-KEYWORD TAG DILEMMA

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YANDEX MACHINE LEARNING

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OFF-PAGE

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YOU CAN BUY BUT YOU DON’T WANT TO

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BUT THEN AGAIN YOU MIGHT WANT TO

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YANDEX SPECIFIC LINK GUIDANCE

Local

Correct Grammatical Content

Look to Yandex specifically

Site Age

Anchor Text & Link Profile

Link Directories?

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STANDING OUT IN A SERP

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MAKE YOUR URLS TITLE CASING

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MAKE YOUR URLS TITLE CASING

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STAND OUT WITH FAVICONS

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THINK ABOUT SOCIAL LINKS

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THINK ABOUT SOCIAL LINKS

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THERE’S MORE FOR E-COMMERCE

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THERE’S MORE FOR NON E-COMMERCE

Hotels Restaurants Spas Tour Operators Travel Agencies

Theatres Airports Nightclubs Pharmacies Bars

Insurance Schools Entertainment Vets Gyms

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Favicon

PUTTING IT ALL TOGETHER

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Favicon

Strong title & description

PUTTING IT ALL TOGETHER

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Favicon

Strong title & description

Site links

PUTTING IT ALL TOGETHER

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Favicon

Strong title & description

Site links

Product feed

PUTTING IT ALL TOGETHER

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Favicon

Strong title & description

Site links

Product feed

Social links

PUTTING IT ALL TOGETHER

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Favicon

Strong title & description

Site links

Product feed

Social links

Address & contact

PUTTING IT ALL TOGETHER

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Favicon

Strong title & description

Site links

Product feed

Social links

Address & contact

Capitalise URLs

PUTTING IT ALL TOGETHER

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COMBINED WITH YANDEX OPTIMIZATION

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TAKE-AWAYS FOR YANDEX SEO

Yandex is on the way up not on

the way down!

The quality of what you say is

important.

Think about Yandex specifically

when link building.

Make your listing stand out on the

results pages.

1.

2.

3.

4.

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COME VISIT US AT STAND E6052If you have any questions or would like more information, please do not hesitate to contact us.

33 Charlotte St, London

www.wordbank.com

+44 (0) 20 7903 8880

mark_burns@wordbank.com

@wordbankltd

ADDRESS:

WEBSITE:

PHONE:

EMAIL:

TWITTER:

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THANK YOU FOR YOUR TIME