HOW TO MAKE THE PERFECT STARTUP TEAMFROM SCRATCH

ABOUT TO START YOUR OWN VENTURE?

IT’S EASY!

YOU JUST NEED THE RIGHT TEAM TO BE SUCCESSFUL

BUT FIRST, YOU HAVE TO FIND THE RIGHT BUSINESS

PARTNER

WE LIKE TO THINK OF THIS AS STARTUP DATING

WHEN EVALUATING WHO TO PARTNER WITH

ASK YOURSELVES “DO WE…”?

…share a passion for solving an existing problem? …feel comfortable being brutally honest? …have similar drives for success? …believe we can trust one another? …hate quitting? …are patient? …want to be in it together for the long haul?

IF THE ANSWER TO ALL THOSE QUESTIONS IS YES, THEN

YOU’VE FOUND YOUR MATCH!

NOW ON TO THE GOOD STUFF

TO MAKE A TEAM FROM SCRATCH

YOU NEED A FEW KEY INGREDIENTS

1. COMPLEMENTARY QUALITIES

2. BE LEAN

3. TAKE CHARGE

4. THE RIGHT CULTURE

KEY INGREDIENTS NEEDED TO MAKE THE PERFECT TEAM

INGREDIENT 1: ADD A MIXTURE OF COMPLEMENTARY QUALITIES

THERE ARE NUMEROUS PERSONALITY TESTS OUT THERE

THAT ALL BASICALLY TELL YOU THE SAME THING...

ARE YOU EXACTLY THE SAME AS ME?

VITRUVIAN MAN PLAYING GUITAR?

IF SO I WOULDN’T WANT YOU ON MY TEAM

EVERYONE HAS THEIR OWN UNIQUE SELLING PROPOSITION (USP)

DO YOU KNOW YOURS?

YOUR USP IS A MIX OF:1. TALENT – SOMETHING YOU’RE BORN WITH2. SKILLS – SOMETHING YOU ACQUIRE OVER TIME

YOU WANT TO FIND TEAMMATES WITH COMPLEMENTARY USPs THAT SUPPORT

INDIVIDUAL STRENGTHS AND MINIMIZE WEAKNESSES

ALSO, PEOPLE ARE

INTUITIVE & EMOTIONAL

BEINGS

WHICH BRINGS US TO OUR NEXT POINT

DON’T

PARTNER WITH

(OR HIRE)

FRIENDS

MAKE SURE THERE IS A FIT TO THE OVERALL TASK, OTHERWISE YOU PUT A

FRIENDSHIP ON THE LINE.

A GenJuice MOMENT

B) - MARKETING- BUZZ- ALWAYS CHANGING

A)- SALES- SPONSORSHIPS- THE BLAND ONE

D)- DESIGN- DEVELOPMENT- SARCASM AT ITS BEST

C)- PARTNERSHIPS- EXECUTION- WILL CRY IF YOU MAKE THEM LAUGH

GUESS WHOSE USP

TWEET @MEETGENJUICE FOR THE ANSWERS

INGREDIENT 2: A PINCH OF LEAN

SPEEDY EXECUTION IS IMPERATIVE TO

ACHIEVING AGGRESSIVE STARTUP GOALS

DURING THE EARLY STAGES OF

A STARTUP, ONE COULD GO IN

ANY DIRECTION

BY HAVING A LEANER TEAM YOU REDUCE THE RISK OF…

1. MISCOMMUNICATION2. DELAYED DECISIONS

3. INABILITY TO GET $H!T DONE

A GenJuice MOMENT

DID YOU KNOW?

THE GJ TEAM CHANGED ITS FOCUS OVER 6 TIMES IN ITS FIRST 8 MONTHS. THEY FIGURED OUT WHAT TO DO AFTER ASKING THEIR DEDICATED

COMMUNITY FOR FEEDBACK.

INGREDIENT 3: EVERY CHEF HAS A SPECIALITY

IN A STARTUP, EVERYONE

WANTS TO BE IN CHARGE

THE BEGINNING STAGES OF A

STARTUP ARE CRUCIAL

DOES THE LEFT SIDE KNOW WHAT THE RIGHT IS DOING?

LEFT = STRATEGIC

RIGHT = CREATIVE

IN TODAY’S ERA, THE MIX OF CREATIVITY AND STRATEGY IS ESSENTIAL

EACH SIDE NEEDS TO UNDERSTAND WHAT THE OTHER IS DOING

STARTUPSARE EMOTIONAL

ROLLERCOASTERS

STAGES OF A SUCCESSFUL STARTUP TEAM

HOPE

EXCITEMENT

TEAMWORK

SMALL WINS

EGOS

CONFLICT

RESOLUTION

TEAMWORK

RESTORED HOPE

RESULTS

TO AVOID CONFLICT CAUSED BY EGOS, EACH INDIVIDUAL ON THE

TEAM NEEDS TO UNDERSTAND WHAT THE OTHER PERSON IS DOING, AND

VALUE EVERYONE’S ROLES

THREE TIPS ON OVERCOMING CONFLICT

59

#1 USE THE MAJORITY RULE

60#2 FORM AN ADVISORY BOARD

61

#3 BE CREATIVE & HAVE FUN

AFTER ALL, YOU HAVE TO WORK WITH THESE PEOPLE

A GenJuice MOMENT

DID YOU KNOW?

DURING THE TOUR, ARIELLE AND VIRGILIA GOT INTO AN ARGUMENT ABOUT WHETHER “EMO” MUSIC IS CONSIDERED “REAL ROCK.” THEY RESOLVED THEIR CONFLICT BY IMPERSONATING DANIELLE’S TAE-BO INSPIRED DANCE MOVES.

INGREDIENT 4: CREATE THE SPECIAL SAUCE

A STARTUP’S CULTURE IS ALWAYS IN THE MAKING

BUT YOU CAN EXPEDITE THAT PROCESS BY IMPLEMENTING A FEW BASIC PRACTICES

LET’S TURN TO THE

CULTURE GOD

TONY HSIEH:

“EMBRACE AND DRIVE CHANGE, CREATE FUN, BE ADVENTUROUS, PURSUE GROWTH, BUILD OPEN AND HONEST RELATIONSHIPS, BUILD A POSITIVE TEAM AND FAMILY SPIRIT, DO MORE WITH LESS, BE HUMBLE, DELIVER WOW RESULTS.”

WE’VE ADDED 5 MORE CULTURAL PRACTICES TO

TONY’S LIST

•CELEBRATE SMALL WINS 1.MICRO-FAILING2.DON’T MICROMANAGE3.YOUR COMMUNITY KNOWS BEST4.COLLABORATION

SMALL (QUICK) WINS THAT YOU CAN CELEBRATE IMMEDIATELY ARE GREAT MOTIVATORS

BY FAILING FREQUENTLY AND LEARNING QUICKLY YOU MINIMIZE RISK SINCE YOU’RE TRYING AS MANY IDEAS AS POSSIBLE.

THESE SMALLER, BUT FREQUENT FAILURES, BRING ABOUT INNOVATION.

THE MORE YOU MICROMANAGE, THE LESS PRODUCTIVE EVERYONE BECOMES. TRUST THAT YOUR TEAM IS COMPETENT, AND LET THEM TAKE

CHARGE OF THEIR OWN WORK.

LEAD WITH THE INVISIBLE HAND

SETH GODIN SAYS, “BUILD YOUR TRIBE!”

BY LISTENING TO YOUR EMPLOYEES

AND YOUR AUDIENCE, YOU WILL

KNOW EXACTLY WHAT THEY EXPECT.

SINCE THE MAIN FOCUS OF YOUR STARTUP SHOULD BE TO SOLVE A PROBLEM, WHO BETTER TO TELL YOU WHAT TO DO THAN YOUR COMMUNITY?

BUILDING A STARTUP IS A COLLABORATIVE PROJECT. COMBINE YOUR KNOWLEDGE AND EXPERIENCE WITH OTHERS TO GET AN OUT OF

THIS WORLD RESULT.

A GenJuice MOMENT

DID YOU KNOW?

IF YOU DON’T RECEIVE A RESPONSE BACK FROM A GENJUICER WITHIN 48 HRS, OUR TEAMMATES WILL SEND OUT AN EMBARRASSING TWEET TO THE WORLD.

REMEMBER: ONLY YOU CAN DECIDE THE WAY YOU WANT TO SHAPE YOUR

TEAM. GUIDE IT, HELP IT GET ITS S

HAPE, LET IT CHANGE.

AND THERE YOU HAVE IT

1. COMPLEMENTARY QUALITIES

2. BE LEAN

3. TAKE CHARGE

4. THE RIGHT CULTURE

THE PERFECT RECIPE ON HOW TO MAKE A TEAM

IN THE MEANTIME, MAKE SURE TO SHARE THIS WITH TWO

INDIVIDUALS WHO ARE IN THE INITIAL STAGES OF THEIR STARTUPS

CREATED BY VIRGILIA KAUR SINGH

CO-FOUNDER/ COO OF GENJUICEVIRGILIA@GENJUICE.COM

MADE FOR EMERGING INFLUENCERS FROM ALL INDUSTRIES. ARE YOU ONE?

JOIN US 10/10/10.

PHOTO CREDITS (BECAUSE THEY MADE THE PRESENTATION EVEN MORE ENTERTAINING)