The WebLink Connect™ Webinar Trilogy

Acquire. Engage. Retain.

Presenter

DJ Muller

Founder and President/CEO

DJ@weblinkinternational.com

TODAY, IT’S ALL ABOUT

RETENTION

The Membership Lifecycle

Acquire Engage Retain

Remember

Your members have different interests and challenges.

Exceptional value comes from personalizingengagement touchpoints to address each of these with a

persona-based approach.

Organize Value Based on Defined Personas

The Business Owner

• Business Growth

Opportunities

• Advocacy and Support

• Increased Exposure

• Website Advertising

The Ladder Climber

• Leadership Development

• Professional

Development

• Networking opportunities

The Social Butterfly

• Active Young

Professionals Group

• Committee and Task

Force Participation

• Networking opportunities

Affiliation Codes

WebLink Connect’s Affiliation Codes allow you to tag profiles with an identifier

• You can use these codes to look up and segment specific profiles

• Examples of Affiliation Codes include: “Member”

“Newsletter Subscriber”

“2016 Board of Directors”

Setting Up Affiliation Codes in WebLinkConnect™

Three Easy Steps! 1.Set up Your Affiliation Code Types

2.Set up Your Affiliation Codes

3.Send an Email!

Send a Simple Email

Tip! Send to prospects!

Top Tips for Retention

• Optimize Your Online Directory to drive more value

• Always have a summary of trailing, twelve month accomplishments you can reference in a document and online

• Setup VOI/Referral Report ASAP

• Send out VOI/Referral Report the Invoices

Use The VOI/Referral Report

Helps to

quantify value

you are

providing

Setup the Referral / Value of Investment

Under the Admin, Set

Preferences menu

See

: https://vimeo.com/154903295

How do I determine VOI?

What is the value of one referral?• Lifetime value of customers (average revenues)

If 1 in 20 leads become customers, and a customer lifetime value is $200, then each lead is worth $10.

• Ad Value Equivalence/Earned Media ValueWhat would it have cost to buy those leads or impressions at face value? Range from $5 - $12 per thousand.

• Use your average referrals and average dues and work backwards to see where you land.Referral Report Executive Summary

Use The Referral Report

Setup it up, and test

it!

Top Tips for Retention

• Optimize Your Online Directory to drive more value

• Always have a summary of trailing, twelve month accomplishments you can reference in a document and online

• Setup VOI/Referral Report ASAP

• Send out VOI/Referral Report the Invoices

Thank you!

DJ Muller

Founder and President/CEO

DJ@weblinkinternational.com