The WebLink Connect™ Webinar Trilogy: Retain

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The WebLink Connect™ Webinar Trilogy Acquire. Engage. Retain.

Transcript of The WebLink Connect™ Webinar Trilogy: Retain

Page 1: The WebLink Connect™ Webinar Trilogy: Retain

The WebLink Connect™ Webinar Trilogy

Acquire. Engage. Retain.

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Presenter

DJ Muller

Founder and President/CEO

[email protected]

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TODAY, IT’S ALL ABOUT

RETENTION

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The Membership Lifecycle

Acquire Engage Retain

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Remember

Your members have different interests and challenges.

Exceptional value comes from personalizingengagement touchpoints to address each of these with a

persona-based approach.

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Organize Value Based on Defined Personas

The Business Owner

• Business Growth

Opportunities

• Advocacy and Support

• Increased Exposure

• Website Advertising

The Ladder Climber

• Leadership Development

• Professional

Development

• Networking opportunities

The Social Butterfly

• Active Young

Professionals Group

• Committee and Task

Force Participation

• Networking opportunities

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Affiliation Codes

WebLink Connect’s Affiliation Codes allow you to tag profiles with an identifier

• You can use these codes to look up and segment specific profiles

• Examples of Affiliation Codes include: “Member”

“Newsletter Subscriber”

“2016 Board of Directors”

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Setting Up Affiliation Codes in WebLinkConnect™

Three Easy Steps! 1.Set up Your Affiliation Code Types

2.Set up Your Affiliation Codes

3.Send an Email!

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Send a Simple Email

Tip! Send to prospects!

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Top Tips for Retention

• Optimize Your Online Directory to drive more value

• Always have a summary of trailing, twelve month accomplishments you can reference in a document and online

• Setup VOI/Referral Report ASAP

• Send out VOI/Referral Report the Invoices

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Use The VOI/Referral Report

Helps to

quantify value

you are

providing

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Setup the Referral / Value of Investment

Under the Admin, Set

Preferences menu

See

: https://vimeo.com/154903295

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How do I determine VOI?

What is the value of one referral?• Lifetime value of customers (average revenues)

If 1 in 20 leads become customers, and a customer lifetime value is $200, then each lead is worth $10.

• Ad Value Equivalence/Earned Media ValueWhat would it have cost to buy those leads or impressions at face value? Range from $5 - $12 per thousand.

• Use your average referrals and average dues and work backwards to see where you land.Referral Report Executive Summary

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Use The Referral Report

Setup it up, and test

it!

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Top Tips for Retention

• Optimize Your Online Directory to drive more value

• Always have a summary of trailing, twelve month accomplishments you can reference in a document and online

• Setup VOI/Referral Report ASAP

• Send out VOI/Referral Report the Invoices

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Thank you!

DJ Muller

Founder and President/CEO

[email protected]