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The True Experience Of One: Personalizing The Mobile

Shopping Experience

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Presented by Sponsored by

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Welcome Webinar Attendees

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About Retail TouchPoints

ü  Launched in 2007

ü Over 23,000 subscribers

ü  To provide executives with relevant,

insightful content across a variety of

digital medium

Free subscription to our weekly newsletter: WWW.RETAILTOUCHPOINTS.COM/SIGNUP

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Panelists

Mark Loucks VP of Channel Development

Certona

Debbie Hauss Editor-in-Chief

Retail TouchPoints

MODERATOR

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Moving Forward With Mobile Survey • August 2012

Retailers and

CPG Suppliers surveyed.

136 14

Survey collaboration between Retail TouchPoints and Certona, with input from the CEO of MadMobile, a leading mobile platform.

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Respondents Spread Across A Variety Of Industries:

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With Annual Revenues Running The Gamut:

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Infographic from eTail, October 2012

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The True Experience of One: Personalizing the Mobile Shopping Experience

Data- ITU, New York Times, Pew, Wall Street Journal, U.S. Census Bureau Chart: http://www.technologyreview.com/news/427787/are-smart-phones-spreading-faster-than-any/

Five Areas of Focus

1.  Strategizing for Mobile Implementation

2.  Using Mobile to Personalize the Experience

3.  Omni vs. Multichannel

4.  Honing in on a Mobile Improvement Strategy

5.  Choosing the Right Mobile Platform Partner

Strategizing for Mobile Implementation

Throw A Wide Net

Leveraging Mobile to Personalize the Experience

Mobile = Personal + Omnichannel

Omni vs. Multichannel

Case Study: Traditional Cataloger

Case Study: Peapod

Avoid Silos

Showrooming

Honing in on a Mobile Improvement Strategy

Choosing the Right Mobile Platform Partner

Be Realistic

•  Look at your resources

•  Understand the full effort required

For more information contact: Mark Loucks

VP Channel Development 618.210.0505

mloucks@certona.com

Thank You!

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Q&A // Submit Your Questions

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Q&A

Mark Loucks VP of Channel Development

Certona

Debbie Hauss Editor-in-Chief

Retail TouchPoints

MODERATOR

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Thank You For Attending This Webinar

You can download this Presentation & White Paper at:

http://rtou.ch/mshopping