The True Experience Of One: Personalizing The Mobile Shopping Experience
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Transcript of The True Experience Of One: Personalizing The Mobile Shopping Experience
#MobileShopping
The True Experience Of One: Personalizing The Mobile
Shopping Experience
#MobileShopping
Presented by Sponsored by
#MobileShopping
Type ques)on here
Welcome Webinar Attendees
#MobileShopping
Follow This Webinar On Twitter
#MobileShopping
#MobileShopping
About Retail TouchPoints
ü Launched in 2007
ü Over 23,000 subscribers
ü To provide executives with relevant,
insightful content across a variety of
digital medium
Free subscription to our weekly newsletter: WWW.RETAILTOUCHPOINTS.COM/SIGNUP
#MobileShopping
Panelists
Mark Loucks VP of Channel Development
Certona
Debbie Hauss Editor-in-Chief
Retail TouchPoints
MODERATOR
#MobileShopping
Moving Forward With Mobile Survey • August 2012
Retailers and
CPG Suppliers surveyed.
136 14
Survey collaboration between Retail TouchPoints and Certona, with input from the CEO of MadMobile, a leading mobile platform.
#MobileShopping
Respondents Spread Across A Variety Of Industries:
#MobileShopping
With Annual Revenues Running The Gamut:
#MobileShopping
Infographic from eTail, October 2012
#MobileShopping
The True Experience of One: Personalizing the Mobile Shopping Experience
Data- ITU, New York Times, Pew, Wall Street Journal, U.S. Census Bureau Chart: http://www.technologyreview.com/news/427787/are-smart-phones-spreading-faster-than-any/
Five Areas of Focus
1. Strategizing for Mobile Implementation
2. Using Mobile to Personalize the Experience
3. Omni vs. Multichannel
4. Honing in on a Mobile Improvement Strategy
5. Choosing the Right Mobile Platform Partner
Strategizing for Mobile Implementation
Throw A Wide Net
Leveraging Mobile to Personalize the Experience
Mobile = Personal + Omnichannel
Omni vs. Multichannel
Case Study: Traditional Cataloger
Case Study: Peapod
Avoid Silos
Showrooming
Honing in on a Mobile Improvement Strategy
Choosing the Right Mobile Platform Partner
Be Realistic
• Look at your resources
• Understand the full effort required
For more information contact: Mark Loucks
VP Channel Development 618.210.0505
Thank You!
#MobileShopping
Q&A // Submit Your Questions
Type ques)on here
#MobileShopping
Q&A
Mark Loucks VP of Channel Development
Certona
Debbie Hauss Editor-in-Chief
Retail TouchPoints
MODERATOR
#MobileShopping
Thank You For Attending This Webinar
You can download this Presentation & White Paper at:
http://rtou.ch/mshopping