State of the Electronic Book 2010

BookCamp 2010

Brendon J. Wilson, @brendonjwilson

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Any Time, Any Place, Any Device

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Feature Experimentation

Wi-Fi versus 3GScreen quality

Battery lifeExternal storage

Single/Multi-purpose

ApplicationsSocial features

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Retailers! Retailers! Retailers!

10/01/2010 The State of the Electronic Book 2010@brendonjwilson

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Battle for Talent

• Conflict over rights• Exclusive deals for

superstar authors• Greater revenue

for indie authors

10/01/2010 The State of the Electronic Book 2010@brendonjwilson

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$259$189$139

$99?

Race to the Bottom

10/01/2010 The State of the Electronic Book 2010@brendonjwilson

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Winner: Amazon…For Now

Estimated market shares:– Kindle: 43.3%– Nook: 16.3%– Sony: 13.8%– Other: 26.6% 

Devices shipped:– Kindle: 5M since 2007– Nook: 1M since last

year– Sony: 1.28M to date

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The Bottom Line

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US Trade Wholesale Electronic Book Sales

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Discussion