USA continues to rank as the #1 app download destination in North AmericaTop 4 app destinations in NA

CPI premium - iOS over Android

% share of installs by country

62%

puerto rico

canada

mexico3%

1%

USA95%

2%

THE STATE OFAPP DOWNLOADS & MONETIZATION

insights

Share and growth of app categories

CPI trends across app categories by OS

ios premium = ios CPI - android CPI CPI Index : Cost per app install indexed to global average.

Share of app installs Growth: % change over Q2 2015

NA / NOVEMBER 2015

x= cost of an android app install

Insights are based on InMobi's network data for Q3 2015

mexico USA

Gaming others Gaming ranking in the country

canada mexico entertainmentsocial & communicationshopping & lifestyelgames travelcanadaUSA

-0.03x 0.1x -0.2x

game

-60%

118%

64%

entertainment 14%

social & communication

8%travel

8%

1

96%

1

92%

1

-29%

-43%

US commands the least premium for iOS installs

Gaming is the leading category of app installs in North America

Travel and m-Commerce category grew by over 100% to Rank #3 in Q3

With the holiday season upon us, the Q3 CPIs for Travel shot up across Android and iOS

Share and Rank of Gaming app installs in North America

51%shopping & lifestyel 2%

iOS

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