The State of App Downloads and Monetization Infographic : Latin America Q2 2015
The State of App Downloads and Monetization Infographic : North America Q3 2015
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USA continues to rank as the #1 app download destination in North America Top 4 app destinations in NA CPI premium - iOS over Android % share of installs by country 62% puerto rico canada mexico 3% 1% USA 95% 2% THE STATE OF APP DOWNLOADS & MONETIZATION insights Share and growth of app categories CPI trends across app categories by OS ios premium = ios CPI - android CPI CPI Index : Cost per app install indexed to global average. Share of app installs Growth: % change over Q2 2015 NA / NOVEMBER 2015 x= cost of an android app install Insights are based on InMobi's network data for Q3 2015 mexico USA Gaming others Gaming ranking in the country canada mexico entertainment social & communication shopping & lifestyel games travel canada USA -0.03x 0.1x -0.2x game -60% 118% 64% entertainment 14% social & communication 8% travel 8% 1 96% 1 92% 1 -29% -43% US commands the least premium for iOS installs Gaming is the leading category of app installs in North America Travel and m-Commerce category grew by over 100% to Rank #3 in Q3 With the holiday season upon us, the Q3 CPIs for Travel shot up across Android and iOS Share and Rank of Gaming app installs in North America 51% shopping & lifestyel 2% iOS Premium www.inmobi.com/insight | Follow us on @InMobi | facebook.com/InMobi 600 500 400 300 200 100 50 0 Q1-2015 Q2-2015 Q3-2015 600 500 400 300 200 100 50 0 Q1-2015 Q2-2015 Q3-2015
Transcript of The State of App Downloads and Monetization Infographic : North America Q3 2015
USA continues to rank as the #1 app download destination in North AmericaTop 4 app destinations in NA
CPI premium - iOS over Android
% share of installs by country
62%
puerto rico
canada
mexico3%
1%
USA95%
2%
THE STATE OFAPP DOWNLOADS & MONETIZATION
insights
Share and growth of app categories
CPI trends across app categories by OS
ios premium = ios CPI - android CPI CPI Index : Cost per app install indexed to global average.
Share of app installs Growth: % change over Q2 2015
NA / NOVEMBER 2015
x= cost of an android app install
Insights are based on InMobi's network data for Q3 2015
mexico USA
Gaming others Gaming ranking in the country
canada mexico entertainmentsocial & communicationshopping & lifestyelgames travelcanadaUSA
-0.03x 0.1x -0.2x
game
-60%
118%
64%
entertainment 14%
social & communication
8%travel
8%
1
96%
1
92%
1
-29%
-43%
US commands the least premium for iOS installs
Gaming is the leading category of app installs in North America
Travel and m-Commerce category grew by over 100% to Rank #3 in Q3
With the holiday season upon us, the Q3 CPIs for Travel shot up across Android and iOS
Share and Rank of Gaming app installs in North America
51%shopping & lifestyel 2%
iOS
Prem
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www.inmobi.com/insight | Follow us on @InMobi | facebook.com/InMobi
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