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Make the world a better place.Make the world a better place.
THE SOCIAL WEB IS HERE!THE SOCIAL WEB IS HERE!Frank BarryMay 20, 2010
Frank BarryMay 20, 2010
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Make the world a better place.Make the world a better place.
© 2010 Blackbaud© 2010 Blackbaud
LET’S BE SOCIAL
I’m Frank Barry ...
@franswaa on Twitter
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Make the world a better place.Make the world a better place.
© 2010 Blackbaud© 2010 Blackbaud
Why are we all here?Why are we all here?
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STATSI promise to make them exciting!I promise to make them exciting!
Photo by nielsvk
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Make the world a better place.Make the world a better place.
© 2010 Blackbaud© 2010 Blackbaud
Source | http://socialnomics.net/2010/05/05/social-media-revolution-2-refresh/
Stats | SocialnomicsStats | Socialnomics
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Make the world a better place.Make the world a better place.
© 2010 Blackbaud© 2010 Blackbaud
Source | http://socialnomics.net/2010/05/05/social-media-revolution-2-refresh/
Stats | SocialnomicsStats | Socialnomics
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Make the world a better place.Make the world a better place.
© 2010 Blackbaud© 2010 Blackbaud
Source | http://socialnomics.net/2010/05/05/social-media-revolution-2-refresh/
Stats | SocialnomicsStats | Socialnomics
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Make the world a better place.Make the world a better place.
© 2010 Blackbaud© 2010 Blackbaud
Source | http://socialnomics.net/2010/05/05/social-media-revolution-2-refresh/
Stats | SocialnomicsStats | Socialnomics
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Make the world a better place.Make the world a better place.
© 2010 Blackbaud© 2010 Blackbaud
Source | http://socialnomics.net/2010/05/05/social-media-revolution-2-refresh/
Stats | SocialnomicsStats | Socialnomics
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Make the world a better place.Make the world a better place.
© 2010 Blackbaud© 2010 Blackbaud
Source | http://socialnomics.net/2010/05/05/social-media-revolution-2-refresh/
Stats | SocialnomicsStats | Socialnomics
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Make the world a better place.Make the world a better place.
© 2010 Blackbaud© 2010 Blackbaud
Source | http://socialnomics.net/2010/05/05/social-media-revolution-2-refresh/
Stats | SocialnomicsStats | Socialnomics
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Make the world a better place.Make the world a better place.
© 2010 Blackbaud© 2010 Blackbaud
Source | http://socialnomics.net/2010/05/05/social-media-revolution-2-refresh/
Stats | SocialnomicsStats | Socialnomics
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Make the world a better place.Make the world a better place.
© 2010 Blackbaud© 2010 Blackbaud
Evolution | Communication is moving onEvolution | Communication is moving on
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© 2010 Blackbaud© 2010 BlackbaudBoomers Gen “I”
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© 2010 Blackbaud© 2010 Blackbaud
1) The BIG shift
2) Four parts of social media integration
StrategyListeningMappingEngagement
3) What’s Next?
1) The BIG shift
2) Four parts of social media integration
StrategyListeningMappingEngagement
3) What’s Next?
Let’s talk about ...Let’s talk about ...
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© 2010 Blackbaud© 2010 Blackbaud16
No more yelling ...No more yelling ...
THE BIG SHIFT
Photo by pcgn7
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© 2010 Blackbaud© 2010 Blackbaud
4 PARTS OF SOCIAL MEDIA INTEGRATION
1 2 3 4
Strategy > Listening > Mapping > Engaging
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© 2010 Blackbaud© 2010 Blackbaud
Remember.Remember.
STRATEGY 1st
Photo by Jeromyu
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© 2010 Blackbaud© 2010 Blackbaud
LAFLance Armstrong Foundation
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Make the world a better place.Make the world a better place.
© 2010 Blackbaud© 2010 Blackbaud
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© 2010 Blackbaud© 2010 Blackbaud
• Clear purpose -- “Strategy 1st“
• Clear Call to Action: “Register / cheer / donate” -- “Strategy 1st“
• Visible Impact (# of riders, goal, top “cheered”) -- “Strategy 1st“
• Fundraising and Social Focused Design -- “Home base”
• Social Media Integration (Facebook, Twitter) -- “Outposts”
• Constant Participation -- “Listen / Engage”
• Thank You’s -- “Engage”
• Clear purpose -- “Strategy 1st“
• Clear Call to Action: “Register / cheer / donate” -- “Strategy 1st“
• Visible Impact (# of riders, goal, top “cheered”) -- “Strategy 1st“
• Fundraising and Social Focused Design -- “Home base”
• Social Media Integration (Facebook, Twitter) -- “Outposts”
• Constant Participation -- “Listen / Engage”
• Thank You’s -- “Engage”
iRIDE for LIVESTRONGiRIDE for LIVESTRONG
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© 2010 Blackbaud© 2010 BlackbaudPhoto by avantard
LEARN TO LISTENPeople are talking.People are talking.
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© 2010 Blackbaud© 2010 Blackbaud
Red Cross
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© 2010 Blackbaud© 2010 Blackbaud
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Make the world a better place.Make the world a better place.
© 2010 Blackbaud© 2010 Blackbaud
• What are people talking about?
Your executive directorYour organization nameAn event/Initiative you runA service you provide
• How do you know?
Google blog search, Google alerts, Twitter searchPaid services (Radian6)
• How do you respond?
Are you active where they are talking?
• What are people talking about?
Your executive directorYour organization nameAn event/Initiative you runA service you provide
• How do you know?
Google blog search, Google alerts, Twitter searchPaid services (Radian6)
• How do you respond?
Are you active where they are talking?
The Red Cross Listens!The Red Cross Listens!
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© 2010 Blackbaud© 2010 Blackbaud
DRAW YOUR MAPThere are many places you could be.There are many places you could be.
Photo by net_efekt
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© 2010 Blackbaud© 2010 Blackbaud
CHLAChildren’s Hospital of LA
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Make the world a better place.Make the world a better place.
© 2010 Blackbaud© 2010 Blackbaud
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Make the world a better place.Make the world a better place.
© 2010 Blackbaud© 2010 Blackbaud
• Homebase: www.chla.org
myCHLAShare your story
• Outposts:
YouTubeTwitterFacebook
• Homebase: www.chla.org
myCHLAShare your story
• Outposts:
YouTubeTwitterFacebook
CHLA Social Media MapCHLA Social Media Map
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Make the world a better place.Make the world a better place.
© 2010 Blackbaud© 2010 Blackbaud
Source: Home Bases, Outposts, and Frontiers: Using Social Media by Kyle Lacy
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© 2010 Blackbaud© 2010 Blackbaud31
ENGAGE It’s a two way street now days. It’s a two way street now days.
Photo by Pieter Musterd
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© 2010 Blackbaud© 2010 Blackbaud
To Mama with LoveEpic Change
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© 2010 Blackbaud© 2010 Blackbaud
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© 2010 Blackbaud© 2010 Blackbaud
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Make the world a better place.Make the world a better place.
© 2010 Blackbaud© 2010 Blackbaud
• Clear purpose -- “Strategy 1st“
• Clear Call to Action: “Show a Mama Love” -- “Strategy 1st“
• Visible Impact (# of Mom, $ raised, Kids) -- “Strategy 1st“
• Fundraising and Social Focused Design “Home base”
• Social Media Integration (Facebook, Twitter) -- “Outposts”
• Key Influencers (EpicChangeX) -- “Engage”
• Constant Participation -- “Listen / Engage”
• Thank You’s -- “Engage”
• Clear purpose -- “Strategy 1st“
• Clear Call to Action: “Show a Mama Love” -- “Strategy 1st“
• Visible Impact (# of Mom, $ raised, Kids) -- “Strategy 1st“
• Fundraising and Social Focused Design “Home base”
• Social Media Integration (Facebook, Twitter) -- “Outposts”
• Key Influencers (EpicChangeX) -- “Engage”
• Constant Participation -- “Listen / Engage”
• Thank You’s -- “Engage”
To Mama with LoveTo Mama with Love
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Make the world a better place.Make the world a better place.
© 2010 Blackbaud© 2010 Blackbaud
Photo by cokescroaks
INTEGRATE Build on to what you’re already doing. Build on to what you’re already doing.
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© 2010 Blackbaud© 2010 Blackbaud
Arthritis Foundation
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© 2010 Blackbaud© 2010 Blackbaud
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Make the world a better place.Make the world a better place.
© 2010 Blackbaud© 2010 Blackbaud
• Existing Fundraising Program
• Integrated tools
• Empowering Donors/Supporters
• Existing Fundraising Program
• Integrated tools
• Empowering Donors/Supporters
Arthritis FoundationArthritis Foundation
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© 2010 Blackbaud© 2010 BlackbaudPhoto by st0l1
WHAT NOW?
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© 2010 Blackbaud© 2010 Blackbaud
✓ Pick an Existing Goal to Pursue
✓ Make Success Someone’s Job
✓ Listen
✓ Draw Your Map
✓ Establish a Baseline Social Media Presence
✓ Evolve
✓ Pick an Existing Goal to Pursue
✓ Make Success Someone’s Job
✓ Listen
✓ Draw Your Map
✓ Establish a Baseline Social Media Presence
✓ Evolve
5 Steps to Take Today5 Steps to Take Today
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Make the world a better place.Make the world a better place.
© 2010 Blackbaud© 2010 Blackbaud
I know you have them.
Photo by DoBeRaGi
QUESTIONS?
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© 2010 Blackbaud© 2010 Blackbaud
Frank BarryTwitter: @franswaa
eMail: frank.barry@blackbaud.com
www.netwitsthinktank.com