The Social Web is Here!

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Make the world a better place.Make the world a better place.

THE SOCIAL WEB IS HERE!THE SOCIAL WEB IS HERE!Frank BarryMay 20, 2010

Frank BarryMay 20, 2010

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© 2010 Blackbaud© 2010 Blackbaud

LET’S BE SOCIAL

I’m Frank Barry ...

@franswaa on Twitter

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Why are we all here?Why are we all here?

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STATSI promise to make them exciting!I promise to make them exciting!

Photo by nielsvk

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Source | http://socialnomics.net/2010/05/05/social-media-revolution-2-refresh/

Stats | SocialnomicsStats | Socialnomics

http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

http://socialnomics.net/2010/05/05/social-media-revolution-2-refresh/


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Evolution | Communication is moving onEvolution | Communication is moving on

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© 2010 Blackbaud© 2010 BlackbaudBoomers Gen “I”

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1) The BIG shift

2) Four parts of social media integration

StrategyListeningMappingEngagement

3) What’s Next?

1) The BIG shift

2) Four parts of social media integration

StrategyListeningMappingEngagement

3) What’s Next?

Let’s talk about ...Let’s talk about ...

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© 2010 Blackbaud© 2010 Blackbaud16

No more yelling ...No more yelling ...

THE BIG SHIFT

Photo by pcgn7

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4 PARTS OF SOCIAL MEDIA INTEGRATION

1 2 3 4

Strategy > Listening > Mapping > Engaging

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Remember.Remember.

STRATEGY 1st

Photo by Jeromyu

http://www.flickr.com/photos/jeromyu/

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LAFLance Armstrong Foundation

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• Clear purpose -- “Strategy 1st“

• Clear Call to Action: “Register / cheer / donate” -- “Strategy 1st“

• Visible Impact (# of riders, goal, top “cheered”) -- “Strategy 1st“

• Fundraising and Social Focused Design -- “Home base”

• Social Media Integration (Facebook, Twitter) -- “Outposts”

• Constant Participation -- “Listen / Engage”

• Thank You’s -- “Engage”


• Clear Call to Action: “Register / cheer / donate” -- “Strategy 1st“

• Visible Impact (# of riders, goal, top “cheered”) -- “Strategy 1st“

• Fundraising and Social Focused Design -- “Home base”




iRIDE for LIVESTRONGiRIDE for LIVESTRONG

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© 2010 Blackbaud© 2010 BlackbaudPhoto by avantard

LEARN TO LISTENPeople are talking.People are talking.

http://www.flickr.com/photos/avantard/

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Red Cross

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• What are people talking about?

Your executive directorYour organization nameAn event/Initiative you runA service you provide

• How do you know?

Google blog search, Google alerts, Twitter searchPaid services (Radian6)

• How do you respond?

Are you active where they are talking?

• What are people talking about?

Your executive directorYour organization nameAn event/Initiative you runA service you provide

• How do you know?

Google blog search, Google alerts, Twitter searchPaid services (Radian6)

• How do you respond?

Are you active where they are talking?

The Red Cross Listens!The Red Cross Listens!

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DRAW YOUR MAPThere are many places you could be.There are many places you could be.

Photo by net_efekt

http://www.flickr.com/photos/wheatfields/

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CHLAChildren’s Hospital of LA

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• Homebase: www.chla.org

myCHLAShare your story

• Outposts:

YouTubeTwitterFacebook

• Homebase: www.chla.org

myCHLAShare your story

• Outposts:

YouTubeTwitterFacebook

CHLA Social Media MapCHLA Social Media Map

http://www.chla.org/

http://www.chla.org/

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Source: Home Bases, Outposts, and Frontiers: Using Social Media by Kyle Lacy

http://kylelacy.com/home-bases-outposts-and-frontiers-using-social-media/

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© 2010 Blackbaud© 2010 Blackbaud31

ENGAGE It’s a two way street now days. It’s a two way street now days.

Photo by Pieter Musterd

http://www.flickr.com/photos/piet_musterd/

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To Mama with LoveEpic Change

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• Clear Call to Action: “Show a Mama Love” -- “Strategy 1st“

• Visible Impact (# of Mom, $ raised, Kids) -- “Strategy 1st“

• Fundraising and Social Focused Design “Home base”


• Key Influencers (EpicChangeX) -- “Engage”




• Clear Call to Action: “Show a Mama Love” -- “Strategy 1st“

• Visible Impact (# of Mom, $ raised, Kids) -- “Strategy 1st“

• Fundraising and Social Focused Design “Home base”


• Key Influencers (EpicChangeX) -- “Engage”



To Mama with LoveTo Mama with Love

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Photo by cokescroaks

INTEGRATE Build on to what you’re already doing. Build on to what you’re already doing.

http://www.flickr.com/photos/cokes-croaks/

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Arthritis Foundation

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• Existing Fundraising Program

• Integrated tools

• Empowering Donors/Supporters

• Existing Fundraising Program

• Integrated tools

• Empowering Donors/Supporters

Arthritis FoundationArthritis Foundation

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✓ Pick an Existing Goal to Pursue

✓ Make Success Someone’s Job

✓ Listen

✓ Draw Your Map

✓ Establish a Baseline Social Media Presence

✓ Evolve

✓ Pick an Existing Goal to Pursue

✓ Make Success Someone’s Job

✓ Listen

✓ Draw Your Map

✓ Establish a Baseline Social Media Presence

✓ Evolve

5 Steps to Take Today5 Steps to Take Today

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I know you have them.

Photo by DoBeRaGi

QUESTIONS?

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Frank BarryTwitter: @franswaa

eMail: [email protected]

www.netwitsthinktank.com

The Social Web is Here!

Technology

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