By Christer Holloman

Digital Marketing Conference and Exhibition11th May 2012Lagos, Nigeria

Download slides: slideshare.net/ftuk

Follow and comment: twitter.com/holloman

Agenda

1. Introduction 5 min

2. Top 5 Tips 10 min

3. ROI 10 min

4. Case Studies 10 min

5. The Don’ts 10 min

6. The Next Big Thing 5 min

7. Q&A 10 min

1. Introduction

• Who is Christer Holloman?

• About ‘The Social Media MBA’ book

ConsultantDigital product strategy development and delivery

Expert CommentatorSky News, access to people, write books, give talks

NetworkerChairman, UK’s largest network for tech start-ups

2012

2010

2007

2005

2. Top Tips

• Facebook

• YouTube

• Twitter

2. Top Tips - Facebook

1. Integrate FB Connect

2. Don’t build a FB app

3. Create social content

4. Know your audience

5. Reward

2. Top Tips - YouTube

1. Brand your page

2. Quality

3. Length

4. Relevance

5. Promote

2. Top Tips - Twitter

1. Sell why they should follow you

2. Connect LinkedIn with Twitter

3. Unique and identifiable handle

4. Be engaging

5. Be helpful

3. ROI

• What’s is it?

• Budget

• How to improve it

3. ROI – What is it?

1. Return

2. Investment

3. ROI – Budget

3. ROI – How to improve it

1. Better monitoring

2. Work with key influencers

3. Let more departments benefit

4. Case Studies

• ARM

• Evens Cycles

• Ribena

4. Case Studies - ARM

4. Case Studies – Evens Cycles

4. Case Studies - Ribena

The Don’ts

• McDonalds

• Timothy’s Coffee

• ChapStick

The Don’ts – McDonalds

The Don’ts – Timothy’s Coffee

The Don’ts – ChapStick

6. The Next Big Thing

• Pinterest

7. Q&A

By Christer Holloman

Digital Marketing Conference and Exhibition11th May 2012Lagos, Nigeria

Download slides: slideshare.net/ftuk

Follow and comment: twitter.com/holloman