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The social media doctor
With Henk van Ess
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I studied 40 social media streams of you.
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CASE 1
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hyperactive
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..but no interaction
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Hyperactive loner
Interaction Sharing Followers
CASE 1
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Medicine: reply every dayat least once, try to raiseit to two after one month
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CASE 2
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LinkedIn
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Facebook
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Twitter
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Lonely narcissist
Interaction Sharing Followers
CASE 2
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Don’t look into yourmirror, look outsidethe window once a day
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CASE 3
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Twitter
Engagement
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Fragile accountant
Interaction Sharing Followers
CASE 3
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Ask yourself 1x a day:who am I?
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tools for measuring social media impact
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Facebook
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Graph
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LinkedIn
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Be active on a Company Page!
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Too big? Long Tail!
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Twitter
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are you talking to me?
Twitter
Advanced
Search
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Followerwonk
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topsy.com
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Find your assets
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2. Dive into the world of your followers
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Step 1: search for Twitter lists through Google
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Step 2: subscribe
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Stap 3: activate in Flipboard
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3. Learn from the best ones
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Dutch newsletterhttp://bit.ly/searchbistro
http://www.forreporters.com/nieuws
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This presentationhttp://www.slideshare.net/searchbistro
http://www.forreporters.com/nieuws