THESOCIALCORPORATE REVOLUTIONStefano Mizzella @stefanomizzella

The elites - or managers in companies - no longer control the conversations.This isn’t just about Arab spring.This is about corporate spring.

-Marc Benioff, CEO of Salesforce.com

Corporate SpringSocial Enterprise

Social Enterprise is based on TRUST

To succeed with empowered customers, you must empower your employees to solve customer problems.

-Josh Bernoff

Respect that your customers and employees have power. Once you accept this as true, you can begin to have a real, more equal relationship with them.

-Charlene Li

A platform to extend and amplify employees participation in a company’s creative process

Scottish Water is a public entity, a subsidiary of the Scottish government, which manages the infrastructure related to the distribution of water and collection of waste water throughout Scotland. It has 3.700 resources in its employ.

Explicit incentives (no real money, “just” a virtual currency)Implicit incentive mechanisms (reputation, visibility, status)

9 months from the launch, the Innovation Pool counts 750 users and has generated over 330 new ideas and/or suggestions for improvement. Out of those, 7 have already been validated and implemented under tight deadlines. The sites receives on average about 10 posts (ideas, votes, comments) per day.

THINGSTORethink3

BusinessSOCIAL

Company Customer

OrganizationCOLLABORATIVE

LeadershipOPEN

Source: Social Business Imperative, Michael Brito (@britopian)

Source: Paving the way to Social Business, Bill Johnston (@BillJohnston)

Change

ManagementBusiness Models

Organizational ModelsInnovation ProcessesInternal CollaborationExternal Interaction

TechnologyGovernanceCultureMindsetIdeas

Social Power And The Coming Corporate Revolution, David Kirkpatrick Open Leadership, Charlene LiEmpowered, John Bernoff and Ted SchadlerSocial Business Imperative, Michael Brito Paving the way to Social Business, Bill Johnston

Sources

Stefano MizzellaPhD, Social Media Strategist @OpenKnowledge

stefano.mizzella@gmail.com

www.socialmediascape.org

@stefanomizzella

in/stefanomizzella