THE SOCIAL BREAK-UP:WHY CONSUMERS UNSUBSCRIBE, UNLIKE & UNFOLLOW YOUR BRAND…

@jkrohrs@exacttarget

…ORTHREE

REASONS TO BE

OBSESSED WITHENGAGEMENT

WEWANTRELATIONSHIPS

BUT WE’RE SPEED DATERS

AT HEART

WELONG FOR

THE SIMPLE ROMANCE

OF READERS,LISTENERS &

VIEWERS

INSTEAD OFTHE ADDEDCOMPLEXITY OFSUBSCRIBERS,FANS &FOLLOWERS

www.exacttarget.com/sff

93% ARE SUBSCRIBERS

42% ARE FANS

5% ARE FOLLOWERS

WHAT IF WELOOKED ATWHY SFFsABANDONBRANDS?

BOREDOM & IRRELEVANCE

FREQUENCY

MISSEDEXPECTATIONS

…ORTHREE

REASONS TO BE

OBSESSED WITHENGAGEMENT

EMAIL DELIVERABILITY

FACEBOOK VISIBILITY

TWITTER AMPLIFICATION

www.exacttarget.com/hubinaction