The Shift from a Disconnected to a Hyper-Connected World

The Shift from a Disconnected to a Hyper-Connected World.

And how to Reach Consumers.

@AdNerds#FollowFridaysFriday, November 20

The HYPER-CONNECTED

World.

There’s no real life and digital life. It’s the same place.Picture by dpup on Flickr

Laptop

mobilegame

console remotes

TelevisionCamera

The next generation internet strategy has got nothing to do with the internet.

Purely DISCONNECTED

is a DEAD END.

20 magazines: RIP

Disconnected is scrambling to get rid of the first syllable.

It’s time to hit the switch and reconsider the importance of paper and website.

Pieter Broertjes, Editor in Chief, De Volkskrant

“”

The Basics.

Picture by lorenzodom on Flickr

Pictures by billikidbrand on Flickr

Some Weird Phenomena

Picture by XTRAGAL3

Picture by Peter DaSilva for NYT

Whhhhy ?!?

In a Hyper-Connected World, People grow Jumping Brains.

Jumping Brain by Emilio Garcia

In a Hyper-Connected World, Google makes sure Everything is Free.

TomTom Western Europe

99,99 !

Google Maps Navigation World00,00 !

• Frozen in time

• One-size-fits-all

• One-way

• Linear

• Limited Space

• Static

• Individual

• Paying

• Real Time

• Personalized

• Interactive

• Random

• Unlimited Space

• Moving

• Networks

• Freebies

Analog = Core

$2.99$4.99

Digital = Core

AdNerds

My mum doesn’t have a smart phone

Most obvious digital alternative for Newspapers & Magazines:

the Kindle?

3.500 Books, Mags, Docs

Built-in Dictionary

Wireless Wikipedia Acces

Basic Web Browser

Free 3G DownloadsAudiobooks

PUBLICITY

No Rich Graphic Quality

Monochrome Text

Greyscale Graphics

No Animation

No Touch ScreenYet Another Device

PUBLICITY

Can one equip an analog newspaper with online possibilities?

Frozen in time

One-Size-Fits-All

Limited Space

One Way

Linear

Static

Individual

Paying

Real Time

One-Size-Fits-All

Unlimited Space

Interactive

Linear

Moving

Network

Paying

Real Time

One-Size-Fits-All

Unlimited Space

Interactive

Linear

Moving

Network

Paying

MOBILE

SCAN NOW

WITH EVERY

1 YEAR CONTRACT,

A FREE PHONE

OF YOUR CHOICE

INCLUDING THE DS

MOBILE APP

SCAN NOW

Welcome Bart

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13 messages 8 friends

Updates

13.18u Open VLD excuseert

Guy Verhofstadt, oud-premier en oud-voorzitter van de Open VLD excuseerde zich zonet openlijk voor de verzamelde pers.

related tweet by eveke:

Updates

zonet openlijk voor de verzamelde pers.

related tweet by eveke:

Haha, grappig, de Guy heeft zich zonet al verontschuldigd, in ‘t openbaar! ha! #openvld #deguykanhetniaan #fail

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Ik snap niks meer van die politiek van vandaag. Kunnen die nu niet gewoon samenwerken?

Grappig, ik schrijf hier ne comment in nen onbestaanden app, gewoon for the sake of demonstration!

Als ge echt iets van politiek snapt, dan zou ge dit niet misbruiken “for the sake of demonstration”, Wouter ;-)

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If I choose to leave a reply, the reply is automatically posted on my Facebook Wall, driving my friends to the article on the regular destandaard.be

Finally a measurable KPI for Newspapers: the Click Through Rate.

Win a trip to Egypt.

Scan and participate immediately!

Contest

Thomas Cook friends (3) | all (7)

Win a trip to EgyptHow many people will participate in this contest?

More about the trip

Thomas Cook Promotions

Share it with your friends

Win a trip to Egypt.

Scan and participate immediately!

But we are still stuck with a one-size-fits-all solution.

MOBILE

SCAN NOW

But we are still stuck with a one-size-fits-all solution.

GET YOUR

PRINTER, PAPER &

INK SUPPLY, FREE

PHONE & UNLIMITED

ONLINE ACCESS FOR

ONLY 9,95!/mMOBILE

SCAN NOW

PoliticsBelgium - Open VLD - Flanders - US

CultureTheatre - Ghent - Movies

SportsFootball # AA Ghent - Tennis # Clijsters

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Update (13.11u)

Bart Muskala - Friday Nov 20, 13.12u Update profile

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Bart Muskala - Friday Nov 20, 13.12u Update profileReal Time

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Personalized

Real Time

Related stuff

Friends stuff

Update (13.11u)

Personalized

Real Time

Interactive

Related stuff

Friends stuff

Update (13.11u)

Personalized

Real Time

Interactive

Paying

Related stuff

Friends stuff

Update (13.11u)

Personalized

Real Time

Unlimited Space

Interactive

Paying

Related stuff

Friends stuff

Update (13.11u)

Personalized

Real Time

Unlimited Space

Interactive

Paying

Moving

Related stuff

Friends stuff

Update (13.11u)

Personalized

Real Time

Network

Unlimited Space

Interactive

Paying

Moving

Related stuff

Friends stuff

Update (13.11u)

Welcome Bart

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The Irony.

Absolutely Hyper-Connected.

The vast majority of popular teen stores really focus on selling a “look”, a specific image.

Customers either buy into the image, or they don’t.

Personal expression is always a part of the equation, our goal was to enable that in a way

that also drove business for the department.

storefacebook

loyaltyplatform

A Couple of things to CHEW on.

Hyper-Connectivity is NOT about technology. It’s about PEOPLE.

Yes, OFFLINE can still be useful. For the moment, that is.

DIGITAL must be CORE to your communication strategy.

People no longer pay for NEWS and CONTENT,rendering your expensive offline ads ineffective.

Get your SEO in proper shape.

adnerds.befollowfridays.be

That’s it, for today.

The Shift from a Disconnected to a Hyper-Connected World

Business

Transcript of The Shift from a Disconnected to a Hyper-Connected World

SFT2841 disconnected

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