Post on 08-Sep-2014
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THE SHARING ECONOMYLOIC LE MEURFOUNDER, LEWEB
I’M NOT AN EXPERT IT’S JUST MY THEME FOR LEWEB LONDON
RACHEL & LISA ARE EXPERTS
You cannot avoid it, even if you try.
40,000 people per day 30,000 cities192 countries
40,000 people per day 30,000 cities192 countries
40,000 people per day 30,000 cities192 countries
40,000 people per day 30,000 cities192 countries
40,000 people per day 30,000 cities192 countries
40,000 people per day 30,000 cities192 countries
40,000 people per day 30,000 cities192 countries
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CUMULATIVE ORIGINATIONS
MILL
ION
S
$320 million pledged by2.2 million people on18,000 projects
$320 million pledged by2.2 million people on18,000 projects
2011: Kickstarter hit 1 million backers
25,000 fans donated $1.2M on kickstarter to finance Amanda Palmer’s new album
767,000+ members
Largest Community Garden on the Planet
25 million square feet
52%
of Americans have rented, borrowed, or leased the kinds of items that people usually own in the past two years.
Source: Study Sunrun - Feb 2013
83%
said they would share these items if they "could do so easily."
Source: Study Sunrun - Feb 2013
"We’ve always been in a culture where more is more, and suddenly we’re in a culture where less is a better quality of life. It’s pretty revolutionary."
Bill Stewart, VP of customer care at Sunrun
Why sharing?
#1 Recession
Photo Credit: Ed Yourdon/Flickr
#2 Too much waste
Photo Credit: plasticparadisemovie.com
#3 Too much stuff we don’t use
Photo Credit: K2D2vaca/Flickr
Black Friday video
Self Storage is a$22 billion
industry
Larger thanbox office
sales
1950 2011
983
2480
And our homes are getting bigger!Home size between 1950-2011
#4 Too much choice and disconnect with
happiness
Richard Layard - HAPPINESS: HAS SOCIAL SCIENCE A CLUE?
Since 1960
3 timesmore teen suicide
5 timesmore prison population
There is always something
better
There is always something
BIGGER
There is always something
faster
The more we have
The more we want
#5 Enough of crappy products
We live in isolation
Photo Credit: Kazutaka Sawa/Flickr
The number of people living and dining by themselves has doubled
over the last 40 years
#6 Social Local Mobile Revolution
• Technology enables this growth
• Sharing is at the core of tech growth
• Mobile and Local enable totally new types of sharing services
What people are doing
1. Return to local markets: EtsyTHE CRAFTSMAN LIVES AGAIN ON ETSY
Human to human relationship between the person who is making it and the person who is buying it.
3 years
200,000 sellers
1 Million registered users
1. Return to local markets: Etsy
FARMSTANDThere are more than 5,750 local farmers markets versus 1,700 in 1994.
LAGreenGrounds.org creates gardens...
Photo Credit: www.lagreengrounds.org
LAGreenGrounds.org creates gardens... ... on sidewalks
Photo Credit: www.lagreengrounds.org
New consumer mindset
Simplicity
Traceability and Transparency
Community
Participation
Collaboration
An entire new generation is growing up with new values
They believe inauthenticity
They believe insustainability
They believe indoing well is doing good
They believe incommunity sharing
They believe increating together
They believe incrowdfunding
They believe thatgreed is BAD, money is OK
BURNING MAN gathers 50,000
people in the desert with no money and
no marketing
Burning Man videoFrom Spark
Photo Credit: Hawaii Savvy/Flickr
Photo Credit: Hawaii Savvy/Flickr
Photo Credit: Hawaii Savvy/Flickr
They want to live withless
They want to live withlessMUCH
“this stuff ended up running my life, the things I consumed ended up consuming me”
Photo Credit: Maxwell Holyoke-Hirsch http://www.nytimes.com/2013/03/10/opinion/sunday/living-with-less-a-lot-less.html
Graham Hill
You are not the clothes you wear, the contents of your wallet, or the car you drive.
“Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need”
Rachel Botsman, in “What’s mine is yours”
New products being created
Designed to last, not crappy
Preserve the planet
Focus on use availability more than ownership
4 core principles of collaborative consumption
CRITICAL MASS IDLING CAPACITY
BELIEF IN THE COMMONS TRUST BETWEEN STRANGERS
5. A PRICE TAG HIGH ENOUGH THAT MAKES IT WORTH SHARING OR GETTING
A POWER DRILL HAS CRITICAL MASSHUGE IDLE TIME BUT NOT EXPENSIVE ENOUGH
The new brands
No brand is the new brand
No pushed or intrusive advertising
Very community focused
Stays out of the way of the users
Has purpose
Could the sharing economy be a fad?
Loosecube built a marketplace
not a community
40%
of America’s workforce will be freelancers by 2020
Trust is the key
"by the end of this decade, power and influence will shift largely to those
people with the best reputations and trust networks, from people with money
and nominal power"
Craig Newmark
Why you should care
Large companies already crowdsource
Red Bull Collective Art, in partnership with Adobe
During the 2012 election campaign Obama crowdsourced poster design ideas promoting jobs in America
Coca Cola running crowdsourcing design and brand ideas
Photo Credit: NNECAPA/FlickrWal-Mart dabbles with ‘sharing economy’ to implement same-day delivery
How you can participate
The growth of the sharing economy can be slowed down by large
companies, governments with unaligned interests
Replace consumerism with peer to peer sharing
The system centralizes production, wealth and control
Industrial Economy
Credit: Douglas Atkin
Now we have an alternative: peer sharing
Sharing Economy
Credit: Douglas Atkin
Legalize sharing
Make sharing mainstream by shifting the culture
This is not a fadit’s a huge movement
From Collaborative Consumptionto Collaborative Creation
LOIC LE MEURFOUNDER, LEWEBLOIC@LEWEB.CO
FACEBOOK.COM/LOICTWITTER: @LOIC
Share.
Thanks for your help on this presentation:
Morgan Denis
Axelle Tessandier
Karyn Kane Williams
Douglas Atkin