THE SHARING ECONOMYLOIC LE MEURFOUNDER, LEWEB

I’M NOT AN EXPERT IT’S JUST MY THEME FOR LEWEB LONDON

RACHEL & LISA ARE EXPERTS

You cannot avoid it, even if you try.

40,000 people per day 30,000 cities192 countries

40,000 people per day 30,000 cities192 countries

40,000 people per day 30,000 cities192 countries

40,000 people per day 30,000 cities192 countries

40,000 people per day 30,000 cities192 countries

40,000 people per day 30,000 cities192 countries

40,000 people per day 30,000 cities192 countries

0

200000000

400000000

600000000

800000000

1000000000

1200000000

1400000000

1600000000

CUMULATIVE ORIGINATIONS

MILL

ION

S

$320 million pledged by2.2 million people on18,000 projects

$320 million pledged by2.2 million people on18,000 projects

2011: Kickstarter hit 1 million backers

25,000 fans donated $1.2M on kickstarter to finance Amanda Palmer’s new album

767,000+ members

Largest Community Garden on the Planet

25 million square feet

52%

of Americans have rented, borrowed, or leased the kinds of items that people usually own in the past two years.

Source: Study Sunrun - Feb 2013

83%

said they would share these items if they "could do so easily."

Source: Study Sunrun - Feb 2013

"We’ve always been in a culture where more is more, and suddenly we’re in a culture where less is a better quality of life. It’s pretty revolutionary."

Bill Stewart, VP of customer care at Sunrun

Why sharing?

#1 Recession

Photo Credit: Ed Yourdon/Flickr

#2 Too much waste

Photo Credit: plasticparadisemovie.com

#3 Too much stuff we don’t use

Photo Credit: K2D2vaca/Flickr

Black Friday video

Self Storage is a$22 billion

industry

Larger thanbox office

sales

1950 2011

983

2480

And our homes are getting bigger!Home size between 1950-2011

#4 Too much choice and disconnect with

happiness

Richard Layard - HAPPINESS: HAS SOCIAL SCIENCE A CLUE?

Since 1960

3 timesmore teen suicide

5 timesmore prison population

There is always something

better

There is always something

BIGGER

There is always something

faster

The more we have

The more we want

#5 Enough of crappy products

We live in isolation

Photo Credit: Kazutaka Sawa/Flickr

The number of people living and dining by themselves has doubled

over the last 40 years

#6 Social Local Mobile Revolution

• Technology enables this growth

• Sharing is at the core of tech growth

• Mobile and Local enable totally new types of sharing services

What people are doing

1. Return to local markets: EtsyTHE CRAFTSMAN LIVES AGAIN ON ETSY

Human to human relationship between the person who is making it and the person who is buying it.

3 years

200,000 sellers

1 Million registered users

1. Return to local markets: Etsy

FARMSTANDThere are more than 5,750 local farmers markets versus 1,700 in 1994.

LAGreenGrounds.org creates gardens...

Photo Credit: www.lagreengrounds.org

LAGreenGrounds.org creates gardens... ... on sidewalks

Photo Credit: www.lagreengrounds.org

New consumer mindset

Simplicity

Traceability and Transparency

Community

Participation

Collaboration

An entire new generation is growing up with new values

They believe inauthenticity

They believe insustainability

They believe indoing well is doing good

They believe incommunity sharing

They believe increating together

They believe incrowdfunding

They believe thatgreed is BAD, money is OK

BURNING MAN gathers 50,000

people in the desert with no money and

no marketing

Burning Man videoFrom Spark

Photo Credit: Hawaii Savvy/Flickr

Photo Credit: Hawaii Savvy/Flickr

Photo Credit: Hawaii Savvy/Flickr

They want to live withless

They want to live withlessMUCH

“this stuff ended up running my life, the things I consumed ended up consuming me”

Photo Credit: Maxwell Holyoke-Hirsch http://www.nytimes.com/2013/03/10/opinion/sunday/living-with-less-a-lot-less.html

Graham Hill

You are not the clothes you wear, the contents of your wallet, or the car you drive.

“Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need”

Rachel Botsman, in “What’s mine is yours”

New products being created

Designed to last, not crappy

Preserve the planet

Focus on use availability more than ownership

4 core principles of collaborative consumption

CRITICAL MASS IDLING CAPACITY

BELIEF IN THE COMMONS TRUST BETWEEN STRANGERS

5. A PRICE TAG HIGH ENOUGH THAT MAKES IT WORTH SHARING OR GETTING

A POWER DRILL HAS CRITICAL MASSHUGE IDLE TIME BUT NOT EXPENSIVE ENOUGH

The new brands

No brand is the new brand

No pushed or intrusive advertising

Very community focused

Stays out of the way of the users

Has purpose

Could the sharing economy be a fad?

Cloo video

Loosecube built a marketplace

not a community

40%

of America’s workforce will be freelancers by 2020

Trust is the key

"by the end of this decade, power and influence will shift largely to those

people with the best reputations and trust networks, from people with money

and nominal power"

Craig Newmark

Why you should care

Large companies already crowdsource

Red Bull Collective Art, in partnership with Adobe

During the 2012 election campaign Obama crowdsourced poster design ideas promoting jobs in America

Coca Cola running crowdsourcing design and brand ideas

Photo Credit: NNECAPA/FlickrWal-Mart dabbles with ‘sharing economy’ to implement same-day delivery

How you can participate

The growth of the sharing economy can be slowed down by large

companies, governments with unaligned interests

Replace consumerism with peer to peer sharing

The system centralizes production, wealth and control

Industrial Economy

Credit: Douglas Atkin

Now we have an alternative: peer sharing

Sharing Economy

Credit: Douglas Atkin

Legalize sharing

Make sharing mainstream by shifting the culture

This is not a fadit’s a huge movement

From Collaborative Consumptionto Collaborative Creation

LOIC LE MEURFOUNDER, LEWEBLOIC@LEWEB.CO

FACEBOOK.COM/LOICTWITTER: @LOIC

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Thanks for your help on this presentation:

Morgan Denis

Axelle Tessandier

Karyn Kane Williams

Douglas Atkin