Transcript of The Seven Elements of a Total Internet Presence
- 1. The Seven Elements of a Total Internet Presence Columbus AMA
Bryan Huber, Chief Interactive Ofcer Dave Culbertson, Chief
Lightbulb
- 2. About Bryan Bryan Huber Chief Interactive Ofcer Quick facts:
Involved in the internet before Al Gore invented it Built rst
corporate website in 1996 On LinkedIn since 2003 Joined Paul Werth
Associates in 2010 2010 Paul Werth Associates | Columbus AMA
- 3. About Dave Dave Culbertson Chief Lightbulb Quick facts:
Started at CompuServe in 1990 AOL and Mapquest Co-founded Columbus
Web Analytics Wednesday Is a Disney fanatic 2010 Paul Werth
Associates | Columbus AMA
- 4. Interactive Session Were like Elvis & Costello 2010 Paul
Werth Associates | Columbus AMA
- 5. Interactive Session Please ask questions as we go through
the presentation. 2010 Paul Werth Associates | Columbus AMA
- 6. What is a Total Internet Presence?
- 7. Total Internet Presence A combination of internet-focused
Strategy, Design Analytics, Optimization Communications, Technology
2010 Paul Werth Associates | Columbus AMA
- 8. Total Internet Presence that makes a brand more exciting,
visible, transparent, accessible and competitive. 2010 Paul Werth
Associates | Columbus AMA
- 9. 2010 Paul Werth Associates | Columbus AMA
- 10. What are the Seven Elements Total Internet Presence?
- 11. Total Internet Presence THE SEVEN ELEMENTS Measurability
Shareability Usability Sociability Visibility Ubiquity Findability
2010 Paul Werth Associates | Columbus AMA
- 12. #1 MEASURABILITY
- 13. The Seven Elements 2010 Paul Werth Associates | Columbus
AMA
- 14. The Seven Elements MEASURABILITY Cant manage what you dont
measure Are we achieving success? Examples: Website Search engine
rankings Customer sentiment 2010 Paul Werth Associates | Columbus
AMA
- 15. #2 USABILITY
- 16. The Seven Elements 2010 Paul Werth Associates | Columbus
AMA
- 17. The Seven Elements USABILITY Can your target audience use
it without difculty? Consistency Clear path to conversion points,
efcient forms Credibility Always Be in Beta 2010 Paul Werth
Associates | Columbus AMA
- 18. #3 VISIBILITY
- 19. The Seven Elements 2010 Paul Werth Associates | Columbus
AMA
- 20. The Seven Elements VISIBILTY Print, Radio, TV Web Banner
Ads Buzz Press coverage Word of mouth 2010 Paul Werth Associates |
Columbus AMA
- 21. #4 FINDABILTY
- 22. The Seven Elements 2010 Paul Werth Associates | Columbus
AMA
- 23. The Seven Elements FINDABILITY Search Organic & Paid
Google Maps YouTube Yelp Mobile search 2010 Paul Werth Associates |
Columbus AMA
- 24. #5 SHAREABILITY
- 25. The Seven Elements 2010 Paul Werth Associates | Columbus
AMA
- 26. The Seven Elements SHAREABILITY RSS Forward-to-a-friend
ShareThis / AddThis Digg Tweet This Like on Facebook 2010 Paul
Werth Associates | Columbus AMA
- 27. #6 SOCIABILITY
- 28. The Seven Elements 2010 Paul Werth Associates | Columbus
AMA
- 29. The Seven Elements SOCIABILITY Twitter Facebook pages
Check-in on Foursquare Customer reviews Topic-specic communities
2010 Paul Werth Associates | Columbus AMA
- 30. #7 UBIQUITY
- 31. The Seven Elements SOCIAL WWW BLOGS ANALYTICS SEARCH SEO,
SEM, Social 2010 Paul Werth Associates | Columbus AMA
- 32. The Seven Elements HOW DO YOU COMPARE? Google Twitter
Facebook Your site Measurability ? Usability ? Visibility ?
Findability ? Shareability ? Sociability ? Ubiquity ? 2010 Paul
Werth Associates | Columbus AMA
- 33. Questions? 2010 Paul Werth Associates | Columbus AMA
- 34. Connect With Us in/bryanhuber @bryanhuber in/daveculbertson
@daveculbertson paulwerth.com 2010 Paul Werth Associates | Columbus
AMA
- 35. Thank You