THE SCROLL: HAMILTON’S SOCIAL

MEDIA STRATEGY/PLATFOR

M

“A problem well stated is a problem half solved” - Charles F. Kettering

#1- Grow the student share of voice

#2 – Give brand ownership to the community

#3 – Increase visibility in social media

HOW?

#GetScrolled

#HamiltonASB

#Hamilton13

#CampHammy

FACING OUR FEARS

NEGATIVE COMMENTS

‘COLORFUL’ LANGUAGE

QUESTIONABLE CONTENT

UNCOMFORTABLE SUBJECTS

CONTENT RULES

• Context and Conversation

• Personal Attacks

• Threats to Safety

• Untrue

CONTENT CAMPAIGNS

#HCDEBATE

#HAMILTONASB

#HAMILTON17

#CAMPHAMMY

FEEDBACK

THE FUTURE

INTEGRATION

THANK YOU!

Jessica Krywosa

Director of Social Media

Hamilton College

@jesskry