The Science of Happy Design

Post on 12-May-2015

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So much of the news about technology tells us that the Internet makes us anxious, our smartphones take us out of the present moment, and social media ensnares us in a dopamine loop. If you look at what makes people happy, rarely is an app or a website in the mix. Happiness, it seems, is not a screen. Yet, delight is something of a holy grail. Clever, shiny, a little self-referential and certain to win hearts and minds. Of course, the sad truth is that most online experiences are just OK, and most sites and apps don’t make people very happy. So what does make people happy? And how much does it matter anyway? Based on data from a large-scale study, combining online studies, interviews, and social experiments, this session will look at happiness online and the implications for the user experience. Come away from the talk with guiding principles for practicing happiness first design. - See more at: http://panelpicker.sxsw.com/vote/33660#sthash.qpKM9iHw.dpuf

Transcript of The Science of Happy Design

The Science of

Happy Design

SXSW 2015

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They say technology makes us miserable

It distorts reality

We feel addicted

We are disconnected from each other

We get frustrated

It takes us out of the moment

Vote Now SXSW 2015

And yet, we are somehow happy online

We feel smarter

We are connected in new ways

We communicate more

We are better at being ourselves

We are really going places

How do we "nd happiness online?

500 interviews

7000 online research sessions

Discover the secret formula

The Science of

Happy Design SXSW 2015

Vote Now!

Pamela Pavliscak @paminthelab ChangeSciences.com