The Science of Happy Design

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The Science of Happy Design SXSW 2015 . . ) . . )

description

So much of the news about technology tells us that the Internet makes us anxious, our smartphones take us out of the present moment, and social media ensnares us in a dopamine loop. If you look at what makes people happy, rarely is an app or a website in the mix. Happiness, it seems, is not a screen. Yet, delight is something of a holy grail. Clever, shiny, a little self-referential and certain to win hearts and minds. Of course, the sad truth is that most online experiences are just OK, and most sites and apps don’t make people very happy. So what does make people happy? And how much does it matter anyway? Based on data from a large-scale study, combining online studies, interviews, and social experiments, this session will look at happiness online and the implications for the user experience. Come away from the talk with guiding principles for practicing happiness first design. - See more at: http://panelpicker.sxsw.com/vote/33660#sthash.qpKM9iHw.dpuf

Transcript of The Science of Happy Design

Page 1: The Science of Happy Design

The Science of

Happy Design

SXSW 2015

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They say technology makes us miserable

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It distorts reality

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We feel addicted

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We are disconnected from each other

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We get frustrated

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It takes us out of the moment

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And yet, we are somehow happy online

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We feel smarter

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We are connected in new ways

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We communicate more

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We are better at being ourselves

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We are really going places

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How do we "nd happiness online?

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500 interviews

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7000 online research sessions

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Discover the secret formula

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The Science of

Happy Design SXSW 2015

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Pamela Pavliscak @paminthelab ChangeSciences.com