June 17, 10:15 – 11:30Hashtag: #MMCConLD1

@s_yamkovenko & @ChatterBachs

Facebook Changes

Status Updates

50%

Photos33%

Links17%

2013

Status Updates

20%

Links39%

Photos41%

2014

Twitter Images

No Visual, No Share

Twitter: For Sharing

Twitter: Advocacy, Celebrity

Pinterest: For Conferences

Pinterest: For Showcasing Members

Instagram: Make Mission Visual

Instagram: Expand Audience

SlideShare: For Your Community

SlideShare: For the Public

Vine: Energize Enthusiasts

• https://vine.co/v/bl0KjZ3bOBg

Q&A

• What have you been doing with visuals and what has been successful?

• What is your biggest challenge when it comes to adding visuals to your social media and web content?

Instagram-esque Photos Are Better

Affordable & Free Stock Photos

Flickr Creative Commons

Infographics

Data Visualization

Quotes

Memes

Group ActivityAs a group, answer these questions:• What visuals can we use for this content?

• Where will we find the visual or how will we create it?

• Which social network is best for sharing this visual?

Piktochart

Animoto

Canva

Other Tools

Canva In Action

• http://www.canva.com

How to Re-Use Your Content

Visual Storytelling Tips

• Keep it timely• Customize your visual content to the

platform it will be delivered on• Make your marketing personal• Create images and graphics which spark

curiosity

Chuck Frey, “Tips for Maximizing the Storytelling Impact of Visual Content”, CMI

Keep it timely

Keep it timely- bonus round

Make it personal

Video Content

• Keep it brief• Must feel authentic• Tell a story that inspires• Behind-the-scenes• Focus on the audience; don’t sell• Blogger outreach- related themes

Natasha Giraudie,“Using Video Content to Tell High-Emotion Stories: Nonprofit Marketing”, CMI

Contact UsStephanie YamkovenkoWeb EditorAmerican Occupational Therapy Associationsyamkovenko@aota.org240-752-1174@s_yamkovenko

Jay Daughtry Relationship Development ManagerPersonify Corporationjdaughtry@personifycorp.com703-564-5364@ChatterBachs