The right blend of backlinks & and how to get them in 90 days

Post on 26-Jun-2015

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There’s a secret science for top ranking sites and we’re laying it out. We’ll show case studies and discuss specific recipes for back link location, acquisition and attributes.

Transcript of The right blend of backlinks & and how to get them in 90 days

The Right Blendof Backlinks& How to Get Them in 90 Days

with

Clayton WoodMarketing Director

Bernard San JuanGeneral Manager

Clayton WoodMarketing Director

linkedin.com/in/claytonwwood

Bernard San JuanGeneral Manager

ph.linkedin.com/pub/bernard-iii-san-juan/27/685/a

Which website ranks better?

• Page Rank - 3• Backlinks - 489• Anchor Text - 20% brand• GWT Penalty - No• On Page Score - 80/100• Site Age: 5 Years

Website 1

• Page Rank - 5• Backlinks - 1,350• Anchor Text - Even• GWT Penalty - No• On Page Score - 90/100• Site Age: 6 Years

Website 2

Website 1

Website 2

Trust equals linksLinks equal trust

Backlink Authority

Relevance

Context

Attributes

Reputation

First Tier

white label SEO

Second Tier

white label SEO program

Third Tier

best white label SEO program

Always stay inside Google Webmaster Guidelines.

If you do third tier links, they should never point

to the money site, should always be generic

anchors or images.

Backlink Type Distribution

Text Video Social Citations

Image PDF Blog Comment

Partial Keyword Match Generic PhrasesBrand + Exact/Partial Keyword

Brand/Home Page Naked URL Exact Keyword Match

Backlink Attributes | Anchor Text Distribution

Anchor Text Diversity Examples

Diversity Rankings

Other Backlink Attributes

Site Reputation

C ClassTopic Context

Indexing Speed

Link Location

Page Rank

ContentVariation

Backlink Quantity

Internal Backlinks

GWT Path - Search Traffic > Search Queries

Case Studies - Retirement Home Website

Bad DistributionLoss of Rankings

Ideal Link Portfolio

Good DistributionAwesome Rankings

No follow links happen naturally. Don’t add them

inorganically or systematically. A backlink portfolio with

no link building performed would include no-follows.

Google understands there will be a certain percentage

of no-follow links.

Anchor Text Formula

Anchors

30% Brand

6%-25%All Exact Matches

5% Generic

6%-16%Naked URL

12%-24%Partial Match

Week 1

Link authority pages& blog

90 Day Backlink Road Map

Week 3-4

15 editorials published

Week 6-8

PDF Publishing / Naked URL

Week 10-12

Engage socially

Week 2-3

Business listings

Week 5-6

Videos & infographs

Week 8-10

Publish Videos

Month 1

Month 2

Month 3

Throughout this process, monitor all your distributed

content and make sure they remain live for at least 30

days.

Engage viewers to your videos and make sure you are

not using a dummy or dormant G+ Account to prevent

your Youtube or other video distribution channels from

being shut down.

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