The right blend of backlinks & and how to get them in 90 days
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The Right Blend of Backlinks & How to Get Them in 90 Days with Clayton Wood Marketing Director Bernard San Juan General Manager
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There’s a secret science for top ranking sites and we’re laying it out. We’ll show case studies and discuss specific recipes for back link location, acquisition and attributes.
Transcript of The right blend of backlinks & and how to get them in 90 days
The Right Blendof Backlinks& How to Get Them in 90 Days
with
Clayton WoodMarketing Director
Bernard San JuanGeneral Manager
Clayton WoodMarketing Director
linkedin.com/in/claytonwwood
Bernard San JuanGeneral Manager
ph.linkedin.com/pub/bernard-iii-san-juan/27/685/a
Which website ranks better?
• Page Rank - 3• Backlinks - 489• Anchor Text - 20% brand• GWT Penalty - No• On Page Score - 80/100• Site Age: 5 Years
Website 1
• Page Rank - 5• Backlinks - 1,350• Anchor Text - Even• GWT Penalty - No• On Page Score - 90/100• Site Age: 6 Years
Website 2
Website 1
Website 2
Trust equals linksLinks equal trust
Backlink Authority
Relevance
Context
Attributes
Reputation
First Tier
white label SEO
Second Tier
white label SEO program
Third Tier
best white label SEO program
Always stay inside Google Webmaster Guidelines.
If you do third tier links, they should never point
to the money site, should always be generic
anchors or images.
Backlink Type Distribution
Text Video Social Citations
Image PDF Blog Comment
Partial Keyword Match Generic PhrasesBrand + Exact/Partial Keyword
Brand/Home Page Naked URL Exact Keyword Match
Backlink Attributes | Anchor Text Distribution
Anchor Text Diversity Examples
Diversity Rankings
Other Backlink Attributes
Site Reputation
C ClassTopic Context
Indexing Speed
Link Location
Page Rank
ContentVariation
Backlink Quantity
Internal Backlinks
GWT Path - Search Traffic > Search Queries
Case Studies - Retirement Home Website
Bad DistributionLoss of Rankings
Ideal Link Portfolio
Good DistributionAwesome Rankings
No follow links happen naturally. Don’t add them
inorganically or systematically. A backlink portfolio with
no link building performed would include no-follows.
Google understands there will be a certain percentage
of no-follow links.
Anchor Text Formula
Anchors
30% Brand
6%-25%All Exact Matches
5% Generic
6%-16%Naked URL
12%-24%Partial Match
Week 1
Link authority pages& blog
90 Day Backlink Road Map
Week 3-4
15 editorials published
Week 6-8
PDF Publishing / Naked URL
Week 10-12
Engage socially
Week 2-3
Business listings
Week 5-6
Videos & infographs
Week 8-10
Publish Videos
Month 1
Month 2
Month 3
Throughout this process, monitor all your distributed
content and make sure they remain live for at least 30
days.
Engage viewers to your videos and make sure you are
not using a dummy or dormant G+ Account to prevent
your Youtube or other video distribution channels from
being shut down.
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