The Realities of Content Marketing

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© Web Marketing Hero

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What we’ll cover tonight

Why content mattersWhat ‘content is king’ really meansWhat’s effective content marketingWho’s doing it wellWhere to startQ&A

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Content matters...

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© Chunk of Change

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...nothing replaces great strategy

© The Atlanic

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Content marketing pillars

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Audience Fascination

Channel Presence

Content Engine

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© Red Bull Stratos

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Yep, but we don’t all have astronomical budgets...

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© LEGO

Smart Car

• Listening• Brand voice• Humour• Shareable• Technical

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Oreo

• Timely• Relevant• Brand voice• Shareable

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TechMeetups Sydney

IBM: THINK

• Personalised• Relevant• Business objectives• Useful/educational

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What you can do now

Assess tonight’s toolsStart with intelligenceBuild customer profilesDevelop/refine your channel

presenceBuild your best content toolkitGet creative

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© life_has_no_limits

Or contact me in private if things still feel a little overwhelming... rogechristie@gmail.com or linkedin.com/in/rogerchristie