The Realities of Content Marketing - TechMeetups Sydney
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The Realities of Content Marketing @rogerchristie #techmeetups TechMeetups Sydney © Web Marketing Hero
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Presentation delivered to the TechMeetups Sydney crew in July 2013. Based on the assertion 'content is king', the presentation digs deeper into the truth behind that statement, how to make great content, and some best practice industry examples from Red Bull, Oreo, Smart Car and IBM.
Transcript of The Realities of Content Marketing - TechMeetups Sydney
The Realities of Content Marketing
@rogerchristie #techmeetupsTechMeetups Sydney
© Web Marketing Hero
TechMeetups Sydney@rogerchristie #techmeetups
TechMeetups Sydney
What we’ll cover tonight
Why content mattersWhat ‘content is king’ really meansWhat’s effective content marketingWho’s doing it wellWhere to startQ&A
@rogerchristie #techmeetups
@rogerchristie #techmeetupsTechMeetups Sydney
TechMeetups Sydney
Content matters...
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TechMeetups Sydney@rogerchristie #techmeetups
© Chunk of Change
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...nothing replaces great strategy
© The Atlanic
TechMeetups Sydney
Content marketing pillars
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Audience Fascination
Channel Presence
Content Engine
TechMeetups Sydney@rogerchristie #techmeetups
@rogerchristie #techmeetupsTechMeetups Sydney
© Red Bull Stratos
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TechMeetups Sydney
Yep, but we don’t all have astronomical budgets...
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© LEGO
Smart Car
• Listening• Brand voice• Humour• Shareable• Technical
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TechMeetups Sydney
Oreo
• Timely• Relevant• Brand voice• Shareable
@rogerchristie #techmeetups
@rogerchristie #techmeetupsTechMeetups Sydney
TechMeetups Sydney@rogerchristie #techmeetups
TechMeetups Sydney
IBM: THINK
• Personalised• Relevant• Business objectives• Useful/educational
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TechMeetups Sydney
What you can do now
Assess tonight’s toolsStart with intelligenceBuild customer profilesDevelop/refine your channel
presenceBuild your best content toolkitGet creative
@rogerchristie #techmeetups
TechMeetups Sydney@rogerchristie #techmeetups
© life_has_no_limits
Or contact me in private if things still feel a little overwhelming... [email protected] or linkedin.com/in/rogerchristie
