The Programmable Car

Brian Mulloy@landlessness

Apigee@apigee

Apps, APIs, Data and Ecosystems

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@landlessness

@apigee

http://www.entertainmentearth.com/prodinfo.asp?number=RC452#.UZuueCuAewQ

http://bentley.umich.edu/research/guides/automotive/images/gmlineworkers.jpg

http://techcrunch.com/2010/05/22/an-insiders-look-at-fords-virtual-reality-design-tools/

http://techcrunch.com/2010/05/22/an-insiders-look-at-fords-virtual-reality-design-tools/

http://www.examiner.com/slideshow/chevrolet-to-show-spark-ev-at-la-auto-show-first-pure-electric-for-gm

The amount of software in the average vehicle has grown exponentially — a typical new car has about 100 million lines of code — with the advent of sophisticated, cloud-connected infotainment systems. Software has become a competitive advantage as vital to General Motors or Toyota as it is to Apple or Google.

“

Doug Newcomb“The Next Big OS War Is in Your Dashboard”

Wired, December 3rd, 2012

http://idealab.talkingpointsmemo.com/2013/01/toyota-test-driving-autonomous-vehicles-in-michigan.php

For developers who have been making apps for smartphones…

http://afterdarkmusings.blogspot.com/2013/02/why-samsung-galaxy-siv-release-is-good.html

…and open source hardware…

http://scoolbell.wordpress.com/2012/10/30/how-arduino-is-open-sourcing-imagination/

…the car is a dream platform.

http://www.netcarshow.com/bmw/2013-4-series_coupe_concept/

Three programmable car scenarios:

1. Smartphone App within the Car2. Smartphone App without the Car3. Head Unit App

Smartphone App within the Car

Example: using the car’s display and controls to play music on the developer’s smartphone app.

Bluetooth

Head Unit Smartphone

App

Ford AppLink provides Android and iOS SDKs for developers.

For Android, the developer adds Ford’s .jar files to the app project.

For iOS, the developer imports Ford’s XCode project files and links them to the app’s project.

public void onOnButtonPress(OnButtonPress notification) { if(notification.getButtonName() == OK) { _audioDetails.startAudioPlayer(); }}

Android

Ford AppLink SDK Examples

- (void) onOnButtonPress:(FMOnButtonPress*) notification { if (notification.buttonName == [FMButtonName OK]) { [audioController startMusic]; }}

iOS

Smartphone App without the Car

Example: start the car parked at the airport parking lot while the user is at baggage claim.

Car CompanyData Center

Smartphone

App

WebWeb

Car

HTTP APIProprietarySMSMQTT

GM provides a simple web API for developers.

The developer registers at GM’s developer portal and requests an access token.

HTTP & OAuth 2.0

GM Remote API

POST /api/v1/account/vehicles/{vin}/commands/start

Authorization: Bearer 490699ea3c903790c600f82042f27947

Head Unit App

Head Unit

App

App Developer’sMobile Backend

Web

HTTP API

GM provides an HTML5 and JavaScript internet apps framework and emulator for developers.

The developer submits a developer agreement, downloads the SDK, builds the app and submits it to the GM AppShop.

gm.system.getSpeed();

gm.info.getRadioInfo(success, failure);

gm.comm.webServiceRequest(success, failure, options);

JavaScript

GM In-Vehicle JavaScript API

The progress is tangible.

What are the risks?

Traditional software platforms must account for two key vectors:

Features

Security

Three-legged auth helped us a bunch.

The car as platform must add an important third vector:

Physical safety

http://redtri.com/seattle/forget-the-sunscreen-a-cool-indoor-sand-oasis-for-seattle-kids/

There’s another inherent issue.

Car: $30,303Washing Machine: $1,012Smartphone: $200

Car: 10 yearsWashing machine: 10 yearsSmartphone: 21 months

There is a frequency mismatch between consumer electronics and automobiles.

And then there’s culture.

AppUser

Platform Company

APIAppApp

StoreApp

Developer

Customer CarCompany

Tiers of Suppliers

CarCar Dealer

Customer CarCompany

Tiers of Suppliers

CarCar Dealer

CarAPIsApp

AppDeveloper

?

CustomerCar

CompanyTiers of Suppliers

CarCarAPIs

App AppDeveloper

Car Dealer

TinkeringMechanicalEngineering

ElectricalEngineering

ConsumerElectronics

SoftwarePlatforms

FordBenz Kettering Galvin Musk

APIs make cars a software platform, not just a hardware platform. That is where the high velocity innovation is going to happen.

Running a platform is like running a small town. A lot of it is about governance and policies -- very little is about the tech. The most valuable platforms provide a large audience + user acquisition or unique data. Cars have the potential to offer both.

“

Ryan SarverProduct/BD, Platform TeamTwitter

Running a developer platform is difficult.

It’s about winning the hearts and minds of app developers.

Minds: Vehicles Sold in Q1 2013

Tesla GM

4,900 2,360,000

Hearts: ZOMG Tesla has an API!

Except they don’t.

A developer reverse-engineered the API used by Tesla’s apps.

Which is exactly what happens when you when the heart of a developer.

What is Apigee’s role in the programmable world?

OEM Data Center

Web

Smartphonewithin the Car

Smartphonewithout the CarHead Unit

Developer Channel

AppDeveloper

MAx MAx MAx

API Gateway App ServicesAPI Analytics

Bluetooth

http://bentley.umich.edu/research/guides/automotive/images/gmlineworkers.jpg

The car is a compelling component of the internet of things.

Questions?

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THANK YOUQuestions and ideas to:

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THANK YOUContact me at:

Brian Mulloy@landlessnessbrian@apigee.com

@apigee