Post on 16-May-2015
The Process Model of Communication
Background
1. Came out of telephone development
2. Concerned with efficiency 3 Is the message that was sent the
same as the message received? 4. What are the barriers to
communication, called ‘noise’?
One way street
1. Process favours sender 2. Sender controls communication 3. Jug and mugs theory 4. The physical form of the message
is more more important than its content
5. Success depends on efficient transmission
message is
What is missing from process model?
1. Feedback 2. Awareness of meanings in
message 3. Involvement of receiver 4. Relevance of culture and context 5. Importance of ambiguity in many
messages
Barriers to communication
Mechanical - stutter, deafness, low voice, distance, noise
Psychological - state of mind affects response to message, e.g. After seeing accident or hearing bad news
Semantic – technical words, jargon, dialect words, foreign language
Barriers 2 Organisational – not having
enough books, microphones not working, room too small, class too large to teach properly
Jakobson’s model
addresser –also sender – Context – background of culture and
situation message Contact – how does communication
begin, first reactions Code – ways in which message is
conveyed addressee – also receiver
Jakobson’s 6 functions emotive – feelings and attitudes of sender
referential – how does this message relate to the world
poetic – form and style of message phatic – establishing a bond, how are you?
You’re looking good metalingual – how does the language work? conative – how does the receiver respond
Benetton advert emotive – Benetton sets out to shock referential – the world is a violent place poetic – black and bleak, grim faces,
Benetton is brighter? phatic – stomach churning, you are
caught up in drama Metalingual – We bring the colour back
to the world Conative- the reader is paralysed, but
reads and is aware of Benetton