description
Many sustainability initiatives are like the tree that fell in the forest and no one was around to hear it. Their causes just don't make enough noise to move people into action. Wrapping their messages in powerful stories is the most powerful way to move mountains of people. Our minds are shaped for story, and when you use storytelling properly, you can nudge the world in any direction you choose. I'll show you how in this keynote presentation I made to the Arizona Business Advancing Sustainability coalition in Phoenix. The talk was given at Mayo Clinic.