The Power of Social Media

The power of social media

Same Brand :: Same Position

What happened?

The ingredients

• Emotional• On demand• Shareable• Measurable• Has impact on sales

• + technology

Emotional

On demand - wifi

On demand – 4G LTE

Shareable

Measureable

11Visibile Measures – branded video report

Impact on sales

STEP BACK A SECOND

17The 5 M’s

Where social CRM can be used

Social media help desk

Social media reviews

Astroturfing

“Conversations among the members of yourmarketplace happen whether you like it or not.

Good marketing encourages the right sort of conversations.”

Seth Godin

What's the difference between these two brands?

Long Haul vs. Gimmick?

• Brands that don’t do the legwork are doomed to remain “gimmick” social brands.

So, what is a social brand?

• A social brand starts with a conversation.

• The conversation is among consumers

• The brand listens and responds quickly and appropriately

• The conversation is used to improve the brand, the company, the service

• Authentic

Travel Alberta

Don’t just take my word for it…

Beth Reilly, Kraft foodshttp://vimeo.com/15632643#

Visa, GE, and various B2Bhttp://www.youtube.com/watch?v=bfD1tS9Hogg

Leslie Berland, Amexhttp://www.youtube.com/watch?v=nT_4qt2uHpI

The Power of Social Media

Social Media

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