Power of Social Media Communities
-
Upload
salesforce-marketing-cloud -
Category
Technology
-
view
1.453 -
download
3
description
Transcript of Power of Social Media Communities
![Page 1: Power of Social Media Communities](https://reader034.fdocuments.us/reader034/viewer/2022042813/54bfc25c4a795925588b456f/html5/thumbnails/1.jpg)
Amanda Nelson Community Content Manager @mileigh13
Radian6, a salesforce.com company
Oct. 14, 2011
THE POWER OF SOCIAL MEDIA COMMUNITIES
![Page 2: Power of Social Media Communities](https://reader034.fdocuments.us/reader034/viewer/2022042813/54bfc25c4a795925588b456f/html5/thumbnails/2.jpg)
Source: youtube.com/detroitmedicalcenter
![Page 3: Power of Social Media Communities](https://reader034.fdocuments.us/reader034/viewer/2022042813/54bfc25c4a795925588b456f/html5/thumbnails/3.jpg)
Source: youtube.com/detroitmedicalcenter
![Page 4: Power of Social Media Communities](https://reader034.fdocuments.us/reader034/viewer/2022042813/54bfc25c4a795925588b456f/html5/thumbnails/4.jpg)
Source: ustream.tv/channel/e-patient-connections/videos
![Page 5: Power of Social Media Communities](https://reader034.fdocuments.us/reader034/viewer/2022042813/54bfc25c4a795925588b456f/html5/thumbnails/5.jpg)
Source: youtube.com/detroitmedicalcenter
![Page 6: Power of Social Media Communities](https://reader034.fdocuments.us/reader034/viewer/2022042813/54bfc25c4a795925588b456f/html5/thumbnails/6.jpg)
What is a…
![Page 7: Power of Social Media Communities](https://reader034.fdocuments.us/reader034/viewer/2022042813/54bfc25c4a795925588b456f/html5/thumbnails/7.jpg)
![Page 8: Power of Social Media Communities](https://reader034.fdocuments.us/reader034/viewer/2022042813/54bfc25c4a795925588b456f/html5/thumbnails/8.jpg)
![Page 9: Power of Social Media Communities](https://reader034.fdocuments.us/reader034/viewer/2022042813/54bfc25c4a795925588b456f/html5/thumbnails/9.jpg)
![Page 10: Power of Social Media Communities](https://reader034.fdocuments.us/reader034/viewer/2022042813/54bfc25c4a795925588b456f/html5/thumbnails/10.jpg)
• Employees • Fans
• Colleagues • Customers
• Competitors • Prospects
![Page 11: Power of Social Media Communities](https://reader034.fdocuments.us/reader034/viewer/2022042813/54bfc25c4a795925588b456f/html5/thumbnails/11.jpg)
Consumer Social Media Usage
Social Media
Not Using Social Media
Source: consumeraffairs.com
60%
54% increase over 2010
![Page 12: Power of Social Media Communities](https://reader034.fdocuments.us/reader034/viewer/2022042813/54bfc25c4a795925588b456f/html5/thumbnails/12.jpg)
Source: facebook.com
800,000,000
![Page 13: Power of Social Media Communities](https://reader034.fdocuments.us/reader034/viewer/2022042813/54bfc25c4a795925588b456f/html5/thumbnails/13.jpg)
Having an online community enables:
• Innovation • Collaboration • Evangelism • Loyalty
![Page 14: Power of Social Media Communities](https://reader034.fdocuments.us/reader034/viewer/2022042813/54bfc25c4a795925588b456f/html5/thumbnails/14.jpg)
How do you measure them?
![Page 15: Power of Social Media Communities](https://reader034.fdocuments.us/reader034/viewer/2022042813/54bfc25c4a795925588b456f/html5/thumbnails/15.jpg)
How it plays out
Whoa, a free chicken
sandwich if I dress like a
cow?
Yeah, come with. It’s going to be hilarious and delicious.
I’m going. And I’m taking pictures. #chickfila
Yeah, I heard that.
Measure: • Followers • Influence • Sentiment • Growth
![Page 16: Power of Social Media Communities](https://reader034.fdocuments.us/reader034/viewer/2022042813/54bfc25c4a795925588b456f/html5/thumbnails/16.jpg)
![Page 17: Power of Social Media Communities](https://reader034.fdocuments.us/reader034/viewer/2022042813/54bfc25c4a795925588b456f/html5/thumbnails/17.jpg)
What we did
• Planted a seed • Impressions • Exposure
• Store visits • Conversions
![Page 18: Power of Social Media Communities](https://reader034.fdocuments.us/reader034/viewer/2022042813/54bfc25c4a795925588b456f/html5/thumbnails/18.jpg)
How do you maintain & grow them?
![Page 19: Power of Social Media Communities](https://reader034.fdocuments.us/reader034/viewer/2022042813/54bfc25c4a795925588b456f/html5/thumbnails/19.jpg)
Inside the mind of a community manager
• Storyteller
• Poster child
• Caretaker
• Content curator/creator
• Switchboard operator
• Teacher
• Interpreter
• Connector
External Internal
![Page 20: Power of Social Media Communities](https://reader034.fdocuments.us/reader034/viewer/2022042813/54bfc25c4a795925588b456f/html5/thumbnails/20.jpg)
![Page 21: Power of Social Media Communities](https://reader034.fdocuments.us/reader034/viewer/2022042813/54bfc25c4a795925588b456f/html5/thumbnails/21.jpg)
Participate in conversation
![Page 22: Power of Social Media Communities](https://reader034.fdocuments.us/reader034/viewer/2022042813/54bfc25c4a795925588b456f/html5/thumbnails/22.jpg)
![Page 23: Power of Social Media Communities](https://reader034.fdocuments.us/reader034/viewer/2022042813/54bfc25c4a795925588b456f/html5/thumbnails/23.jpg)
10% you
![Page 24: Power of Social Media Communities](https://reader034.fdocuments.us/reader034/viewer/2022042813/54bfc25c4a795925588b456f/html5/thumbnails/24.jpg)
Amanda Nelson Community Content Manager @mileigh13
Radian6, a salesforce.com company
Oct. 14, 2011
THE POWER OF SOCIAL MEDIA COMMUNITIES