THE ONE BIG SECRET

TO BECOMING UNBEATABLE IN ANY MARKET

THE ONE IMMUTABLE LAW OF

BUSINESS GROWTH

THE ONE IMMUTABLE LAW OF

BUSINESS GROWTH “HE (OR SHE) WHO IS ABLE AND WILLING TO SPEND THE MOST TO ACQUIRE A CUSTOMER – WINS…”

THE MORE YOU PAY, THE MORE YOU EARN

Jeff Bezos, CEO Amazon inc.

And….

HOW DO YOU DO THIS?

TWO WAYS…..

EITHER YOU

OR….

YOU BUILD A SALES FUNNEL

LET’S BEGIN WITH….

1. LEAD MAGNET

TITTLES MATTER …. A LOT!

CASE STUDY : RAPID FILTER

LEAD MAGNET : Ebook

KEY : Serve their audience by giving them something they want for FREE IN exchange of an email

GOAL: Increase leads & sales and build relationships with their list

RESULTS

BEFORE :

# OF New Prospects :

6 Per Month

AFTER LEAD MAGNET :

# OF New Prospects :

6 PER DAY!!!

20X INCREASE!!! ( AND A DOUBLING OF IMMEDIATE SALES!!!! )

2. THE TRIPWIRE

FEW EXAMPLES….

CASE STUDY : SURVIVAL LIFE

List Size : 120,000 emails – ONE PRODUCT ($47)

$7 Sales : 9,500 in 30 Days ( 8% Conversion Rate!! )

2,650 bought the $47 course!!

TRIWIRE SALES : $66,500

CORE OFFER SALES : $124,550

TOTAL SALES : $191,050 (from a “dead” list)

3. CORE OFFER

THE GOAL IS NOT TO OPTIMISE

CONVERSIONS RATES….

THE GOAL IS TO OPTIMISE

CUSTOMER VALUE….

CONVERSION RATE OPTIMISATION IS…

SECRET FORMULA

DOUBLE YOUR LEADS DOUBLE YOUR SALES DOUBLE YOUR PROFIT

BETWEEN TRIPWIRES AND CORE OFFER OPTIMISATION….

4. PROFIT MAXIMIZERS

IMMEDIATE UPSELLS

BUT….

WE ALSO WANT TO GET THESE HIGH-VALUE BUYERS COME BACK

MORE FREQUENTLY…

3 WAYS TO INCREASE…

BUYER FREQUENCY…

5. RETURN PATH

5.1. CONSTANT COMMUNICATION

CASE STUDY : SKIN CARE PRODUCT

List Size : 36,000

Launching a new skin care product

Ran FB Custom Audience to half the list ( 18,000)

COLD LEADS : $2,563

“PRE-SEASONED” LEADS : $8, 839

SALES INCREASE OF….

$ 6,276FACEBOOK AD COST $238,13

Whole List Result ?

$ 12,000 +

5.2. RECURRING BILLING

JUST BY ADDING…

…A RETURN PATH OFFER TO THE BACK OF PRODUCTS YOU ARE ALREADY SELLING!!...

…YOU DOUBLE YOUR SALES FREQUENCY!!!

RUN THE NUMBERS

RESULTS IN….

16X INCREASE!!! ( THAT’S WHAT I CALL GROWTH HACKING..)

TO SUM UP…..

The Perfect Conversion Funnel consists of…

(...and ALWAYS Beat Your Competition )

1. FUNDAMENTAL SYSTEM OF SUCCESS

2. CORE OFFER PHASE

3. TRIPWIRE PATH

4. UPSELL AFTER TRIPWIRE

5. TRIPWIRE PATH & PROFIT MAXIMISERS

FINAL SYSTEM!

YOU WANT HELP?

Blog : www.MyOnlineBusinessSecrets.net

Facebook : https://www.facebook.com/pages/Vaggelis-Pantidos/457525351047697

Vaggelis Pantidos | Online Entrepreneur & Digital Marketing Strategist

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