Post on 16-Nov-2014
description
The Mysterious Case of the Disappearing Cloud
Seth Robinson, Director of Technology Analysis
CompTIA
@sethdrobinson
Cloud Continues to Rise
> 90% of companies claim some form of cloud
computing
0%_x000d_ cloud-based 1%-30% 31%-60% 60%-100% cloud-based
10%
44%
29%
16%
10%
31%
38%
22%
9%
27%
36%
29%
2012 2013 2014
Cloud Optimism
63%
30%8%
Extremely positive Positive
Mixed/negative
Cloud’s Impact on Channel in Last 5 Years
4 in 10 channel firms expect their cloud-based revenue to grow by 15% or more in the coming year.
Business Transformation Catalysts
Defensive move against obsolescence
Margins on product sales declining
Vendors pushing us to change
New financial models are more lucrative
Desire for recurring revenue model
Demand for new services/delivery models
Cloud pushing in new directions
23%
23%
27%
32%
35%
36%
41%
In 2010, just 37% of channel firms sold cloud solutions; today, nearly all do in some form.
Cloud Traction Positive for Channel
Cloud vs. Established Products/Services Revenue Growth
Estab-lished
growing faster
Growing at same rate
Cloud growing
faster
22%26%
50%
Cloud vs. Established Products/Services Profit Margins
Established higher
Roughly the same
Cloud_x000d_ higher
30%
21%
49%
Are We All on the Same Page?
32%
40%
28%
PublicPrivateMystery 25%
15%
61%
Public
Private
Neither
Perception of Public Providers
1. Microsoft2. Google3. IBM4. Amazon
Software Used for Private Cloud
1. vCloud2. OpenStack3. CloudStack4. Eucalyptus
Characteristics of Typical Computing Models
On prem system
Externally managed
Measured service
Rapid elasticity
Resource pooling
Broad network access
On-demand self service
HostedDC
On prem privatecloud
Hostedprivatecloud
Publiccloud
Born in the Cloud?
Nearly 3X as many channel firms identified as ‘Born in the Cloud’ this year than in 2013.
Growth of the Internet Company
Internet
Growth of the Cloud Company
Public Cloud
Private Cloud
Internet
Channel Business Model Framework
Build Provide / Provision
Enable / Integrate
Manage / Support
IaaS | PaaS | SaaS
Public | Private | Hybrid Clouds
Cloud Aggregation | Brokerage Services
Procure HW + SW; add
expertise to build cloud
Resell
White-label
Hosting / Direct to customer
Deployment
Consulting | Advising | IT Solutions
Integration
Break/Fix
Managed Services
Customization / Development
Architecture / Design
Use of Business Models
52%42% 39%
47%
36%48% 54%
46%
Build Provide/ Provision
Manage/ Support
57%
43%
Mature
Somewhat Mature / Not That
Mature
Cloud Business Model Maturity Self-Assessment
Cloud Business Model Involvement
Enable/Integrate
Currently provide
Plan to provide
Stages of Cloud Adoption
Experiment Non-Critical Use
Full Production
Transformed IT
IaaS | PaaS | SaaS
Public Clouds
Payment Models
Transition
Integration
Security
Workflow Change
Customization/Rearchitecture
Provider SwitchingProof of Concept
Private | Hybrid Clouds
Education
Policies/Procedures
Stages of Cloud Adoption
Experiment Non-Critical Use
Full Production
Transformed IT
20%
27%
42%
11%
Transitions and Challenges
Experiment Non-Critical Use
Full Production
Transformed IT
28% 35% 63%Significant
Effort in Transition
• Integration• Defining ROI• Learning curve
• Learning curve• Vendor lock-in• Integration
• Changing policy• Workflow• Integration
• Workflow• Integration• Higher costs
Challenges
Cloud Migration
Public Cloud Provider #1 Public Cloud
Provider #2
Private Cloud
On-premise System
Company ABC
32%
57%
29%
Matching Stages
Experiment Non-Critical Use
Full Production
Transformed IT
Build
Provide / Provision
Enable / Integrate
Manage / Support
Takeaways
1 Cloud computing is a significant shift in IT architecture:Learn all about it
2 Customer needs will demand many business models:Find the one that matches your current model
3 Focus will shift to cloud-enabled operations:Define the value add
Questions?
Seth Robinson
@sethdrobinson
srobinson@comptia.org
Conferences.gfimax.com/app
Thank You