The Music Biz- Marketing of Meatloaf

Post on 10-Nov-2014

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Transcript of The Music Biz- Marketing of Meatloaf

The Music Biz- Marketing of Meatloaf

Themes:

> Power of the media.> The affect of marketing.

Narrative Structure:

• Single Strand> Non Linear (mixed up)> Closed

Camerawork:

• > Medium Close Up> Handheld- Actuality footage> Over the shoulder> Low angle> Close-up

Mise-en-scene:

> Backing of interviews relate to the music and the music industry.> Meatloaf interviewed on set getting make up done in a working environment.

Sound:

> Violins (classical music or Meatloaf songs).> Narration (neutral voice, links elements together to create narrative. the voice is Standard English and has a sarcastic tone to it)> There is use of other artists music (village people- YMCA).

Editing:> Title sequence- people edited on to magazine covers.> The people dissolve in and out of the interviews.> Interviews are edited over meatloaf videos and pictures with the use of chromakey.> Words are zoomed in on and edited over clips> Zoom in on papers and magazines.> There is use of superimpose.> All questions are edited out.

Archive Material:• A variety of archive material to keep the audience visually

stimulated and this includes:> Celebrity events; Brit awards> Meatloaf gigs> Scene from TV show > Meatloaf's music videos> Magazines> Newspapers> Talk shows> Music shows> Other music videos> Chart listings

Graphics:

• > Meatloaf titles> Names of people> Statements and quotes> Magazine names> Magazine and newspaper articles> Names of organizations> Artist titles and names> Ending credits> The music biz logo