The Most Common SEO Problems Causing Penalties in 2014

www.VerticalMeasures.com

Presenter: Brynna Baldauf

SEO Specialist

@little_bry

www.VerticalMeasures.com @little_bry

WHY SHOULD YOU CARE?

1. Types of Penalties

2. Most Common Penalties

3. Common Mistakes Resulting in Penalty

4. Tips for Overcoming Penalties

5. Tools for Overcoming Penalties

AGENDA

The Site-wide Match actions impact an

entire site.

The Partial Match actions impact

individual URLs or sections of a site.

TYPES OF PENALTIES

Unnatural Links to your Site

Unnatural Links to your Site – Impacts Links

Unnatural Links from your Site

TYPES OF PENALTIES

• Hacked Site• Spammy Structured Markup• Thin Content with little or no added value• Pure Spam• User Generated Spam• Cloaking and/or Sneaky Redirects• Hidden Text and/or Keyword Stuffing• Spammy Freehosts

TYPES OF PENALTIES

Partial Match – Unnatural Links to Your Site

Partial Match – Hacked Site

MOST COMMON PENALTIES

Outdated Knowledge

Not knowing your own site

Not visiting your own site

Not verifying work from agencies

Lack of education

COMMON MISTAKES

1. Take a deep breath

2. Assess which penalty you have

OVERCOMING PENALTIES

3. Calculate the scope of the fix

4. Understand your Resources

5. Ask for Help

• Google Webmaster Tools and Analytics• 3rd Party Tools

SITE ANALYSIS

• Google Webmaster Tools• 3rd Party Tools

LINK ANALYSIS

RECOVERY IS POSSIBLE

QUESTIONS?

Contact: 888.476.1881

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The Most Common SEO Problems Causing Penalties in 2014

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Transcript of The Most Common SEO Problems Causing Penalties in 2014

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