The Most Common SEO Problems Causing Penalties in 2014

www.VerticalMeasures.com

Presenter: Brynna Baldauf

SEO Specialist

@little_bry

www.VerticalMeasures.com @little_bry

WHY SHOULD YOU CARE?


1. Types of Penalties

2. Most Common Penalties

3. Common Mistakes Resulting in Penalty

4. Tips for Overcoming Penalties

5. Tools for Overcoming Penalties

AGENDA


The Site-wide Match actions impact an

entire site.

The Partial Match actions impact

individual URLs or sections of a site.

TYPES OF PENALTIES


Unnatural Links to your Site

Unnatural Links to your Site – Impacts Links

Unnatural Links from your Site

TYPES OF PENALTIES


• Hacked Site• Spammy Structured Markup• Thin Content with little or no added value• Pure Spam• User Generated Spam• Cloaking and/or Sneaky Redirects• Hidden Text and/or Keyword Stuffing• Spammy Freehosts

TYPES OF PENALTIES


Partial Match – Unnatural Links to Your Site

Partial Match – Hacked Site

MOST COMMON PENALTIES


Outdated Knowledge

Not knowing your own site

Not visiting your own site

Not verifying work from agencies

Lack of education

COMMON MISTAKES


1. Take a deep breath

2. Assess which penalty you have

OVERCOMING PENALTIES


3. Calculate the scope of the fix

4. Understand your Resources

5. Ask for Help



• Google Webmaster Tools and Analytics• 3rd Party Tools

SITE ANALYSIS


• Google Webmaster Tools• 3rd Party Tools

LINK ANALYSIS


RECOVERY IS POSSIBLE


QUESTIONS?

Contact: 888.476.1881


http://www.verticalmeasures.com/


NEXT WEBINARThe Clicks That Got Away: Use Remarketing To Capture Conversions

July 10th, 11am PDT / 2pm EDT

Register: www.verticalmeasures.com/webinars

Natalie BarredaDigital Advertising Analyst

http://www.verticalmeasures.com/webinars

http://www.verticalmeasures.com/webinars

The Most Common SEO Problems Causing Penalties in 2014

Business

Transcript of The Most Common SEO Problems Causing Penalties in 2014