• TheLouisVuittonlabelwasfoundedbyLouisVuittonMalletierin1854inParis,

producingflat-bottomtrunkswithtrianoncanvasmakingthetrunkslightweightand

airtight• In1987LouisVuittonmergedwithMoët

etChandonandHennessy,leadingmanufacturersof champagneandcognactoformtheluxurygoodsconglomerate.LouisVuittonbecameasubsidiaryof LVMH,the

world’sleadingluxurybrand• By1989LVhad130storesworldwide

• TheLouisVuittonBrandEssenceisaPotentSymbolof modernStyle.

• LouisVuittoncreatesinnovative,elegantandpracticalmodernluxurieswithquality.• It’sPersonalityisElegant,Practical,Prestige,Luxurious,Desirable,Stylish,Value-for-money,High-qualityandEver-

lasting.

• LouisVuittonhasasimpleyetstrongvisualstyle.

• ThebrandrevolvesaroundthefamousLVmonogramthatisplacedonallitsproducts.

• Theyareoneof thewealthybrands,thisisbroughtacrosswiththeirsleekwebsiteof slidingimageswithbeautifulphotographs.

• TheyhavecelebritiessuchasSeanConnerymodellingforthem.

• Theymarketforconsumerswhoarestylish,fashionable,andawareof designer’sbrandsandlookforqualityandaftersalesservices.

• Bright

• Seasonal

• InStyle

• Elegant

• Prestige

• Luxurious

• “IsThereAnyGreaterJourneyThanLove?”

• “SometimesHomeisJustaFeeling”• “AJourneyBringsUsFaceToFace

WithOurselves.”

Tagline’sof LVAdCampaigns

• TheLouisVuittonhasatraditionof excellenceandanunwavering

dedicationtoquality.Thattraditioncontinuestoday,keptalivebyalmost8,000dedicatedemployees,includingdesigners,craftspeople,watchmakers,leathersmiths,metalworkers,andavarietyof othercreativevisionaries.